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Scanned  from  the  collection  of 
Karl  Thiede 


Coordinated  by  the 

Media  History  Digital  Library 

www.mediahistoryproject.org 

Funded  by  an  anonymous  donation 
in  memory  of  Carolyn  Hauer 


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Digitized  by  tine  Internet  Arciiive 

in  2011  with  funding  from 

IVIedia  History  Digital  Library 


http://www.archive.org/details/filmdaily4344newy 


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StardT^GEORGE   SIDNEY    and  J.     PARREL     MacDONALD    with  Vera    Gordon,    Kate  Pnce  and  ^^^Jjf  YtAM 
S'adon  and  continuity  by  Al  Cohn.     Story  supervision  by  Joseph        Poland.      Presented    by    Carl    Laen.n.le.  AJAOLLIAM 

BEAU  DINE    production.  — — —  - 


V..^eX    if  ir  k                                AURA  LA  PLANTE  with  Arthur  Edmund  Carew.     Based  on  John  Willard's  startl  busi 

The  greatest  cast  ever  -e-bled^ st^^^^^     "^^^^^^ll^l^   Laer^mi:/    A  PAUL  LENI    PRODUCTION^ \^,  ,ost 


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theatre   in 

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fiw.^Filn.  de  France  Triumph!     Presented  by     Carl  Laemmle 


LW IC-fc  it— — ■ —■     T^_,     Suoervised  by    Carl   Laemmle.  Jr. 
F„-;^  .h.  Broadway  3.ag.  success^.  "^-^^'rTsL^MAN  T^JZ 


The  Same  Old   Sincere  Wish  to   Our  Same   Old 
Friends   and  Many   New  Ones  All  Over  the  World 

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FILM   DAILY 
YEAR  BOOK 


1928 


The  Most  Comprehensive  Book 
Of  Reference  Ever  Published 
in  the  Motion  Picture  Industry 


^OUT  IN  JANUARY 


Covers  Everything  Goes  Everywhere 


gfi. 


(§1:= 


EGGERS 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Street 

NEW  YORK 
Telephone:  Columbus  4l41'2-3 


WHEN  IN  NEED 
OF 

16  M.  M. 

Reduction   or   Contact 

PRINTING 

DUPLEX 

18  READY  TO  SERVE 
YOU  WITH  SERVICE 
AND  QUALITY— 


DUPLEX  -  LLC. 

PHONE  STILLWELL  7930 


o/^FILMDOM 


VOL.  XLIII  No.  1 


ANDWEEKLY 
FILM  DIGEST 


Sunday,  January  1,  1928 


EstailishMi  1918 


JOHN  W.  ALICOATE.  Publishtr 


INDEX 


A   PROBLEM— URGENT,  An  Editorial  by  Maurice  Kann    3 

LEADERS   SEE   PROSPERITY   FOR    1928    3 

FINANCIAL,    by    Charles   F.    Hynes    4 

PRESENTATIONS.    Reviews    of    Broadway   Slum's,    by  Jack   Harrmcer    5 

REVIEWS    OF   THE    NEWEST   RELEASES,  by  Lilian  IV.  Bremwn   ....6-7 

EXPLOIT-0-GRAMS.    Daily    Tips    for    Shoivmen    7 

FOREIGN   MARKETS    by   James    P.     Cunningham     8 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Arthur  IV.  Eddy  ...   9 

HOLLYWOOD   HAPPENINGS,    Coast   News   by   Telegraph    10 

■■A   LITTLE  FROM  LOTS."  by  Ralph   IVilk   10 

THE    WEEK'S   HEADLINES,    Review   of   the   News 12 


REVIEWS 


FACE 

CHICAGO     6 

DESPERATE     COURAGE     6 

ENEMY,  THE   6 

GAY    DEFENDER     6 

IF   I    WERE   SINGLE    6 


FACE 

LEGIONNAIRES    IN   PARIS    ...   7 

LOVE    MART    6 

MAN   CRAZY    7 

PINTO    KID     6 

SILK  LEGS    6 


SHORT  SUBJECTS   7 


dollars 

and 

sense 


Just  as  you  are  reading  this  bit  of 
copy  so  are  thousands  of  others. 
The  man  who  has  travelled  from 
theatre  to  theatre  meeting  and  talk- 
ing with  exhibitors  realizes  this 
and  uses  THE  FILM  DAILY  reg- 
ularly. That's  using  doUars  and 
sense. 


The  Life  of  Los  Angeles 
Centers  at  the 

AMBASSADOR'S 


Famous 

Cocoanut 

Grove 


special  Nighu 

Tuesday   and   Saturday. 

College  Night  Every 

Friday. 


Our  Creed: 

"To  exemplify  in  our  daily 
contacts  that  age-old  business 
doctrine:  'He  profits  most  who 
serves  best.' " 

Organized,  equipped,  and  pe- 
culiarly fitted  by  personnel  to 
serve  those  in  the  theatre  in- 
dustry who  likewise  practice  the 
doctrine  of  Better  Service  and 
who  profit  thereby. 

In  every  capacity  where  the 
furnishing  and  maintenance  of 
theatre  equipment  is  concerned 
— in  every  emergency  affecting 
our  patron's  interests. 

Working  conscientiously,  day 
and  night,  from  31  vantage 
points  throughout  the  United 
States,  mindful  of  our  responsi- 
bility, serving  and  servicing 
the  American  theatre. 


J^ational  Theatre  SM|)/iIy  Co. 

General  Offieet 

624   So.   Michigan   Avenue, 

Chicago,  III. 

Offices  in  AH  Principal  Citiea 

(3570A) 


3 

^ 


I 


1 


Academy  of  M.  P.  Arts  &  Sciences;  Acker- 
man  &  Harris;  Action  Pictures,  Inc.;  Actors' 
Equity  Ass'n;  Advance  Trailer  Service; 
Albany  Knickerbocker  Press  &  News;  Al- 
bany Times-Union;  Alexander  Studios  Corp.; 
Allen's  Theaters,  Ltd. ;  AUentown  Chronicle 
&  News;  Allied  Amusement  Industries; 
Amateur  Cinema  League;  Amateur  Movie 
Makers;  American  Cinema  Assoc;  American 
Dramatists  Ass'n;  American  Federation  of 
Musicians;  American  Prod.;  American  Pro- 
jection Society,  Inc. ;  American  Seating  Co. ; 
American  Society  of  Cinematographers ;  Am- 
erican Society  of  Composers,  Authors  &  Pub- 
lishers; Appel  Amusement  Co.;  Arbitration 
Boards;  Arkansas  Amusement  Enterprises; 
Artfilm  Studios;  Artlee  Picture  Corp.;  Ascher 
Bros.  Theater  Circuit;  Asheville  Times; 
Assoc,  of  Cinemas  &  Theaters  of  Province  of 
Quebec;  Associated  M.  P.  Advertisers; 
Ass'n  of  M.  P.  Producers;  Ass'n  Opposed  to 
Blue  Laws;  Associated  Publications;  Associ- 
ated Theater  Owners  of  Indiana;  Associated 
Theatrical  [Press  Representatives;  A*lasta 
Pictures,  Corp.;  Attleboro  (Mass)  Sun;  Au- 
thors Guild;  Authors  League  of  America; 
Authors  League  Fellowship ;  Bakersfield 
Echo;  Balaban  &  Katz  Midwest  Theaters, 
Inc.;  Baltimore  Evening  (Sun;  Baltimore 
News;  Banks,  Monty  Enterprises;  Banner 
Prod.,  Inc.;  Barbour  Circuit;  Beaverton 
Film  Studios;  Berinstein  Circuit;  Berry  Cir- 
cuit; Billboard;  Birmingham  News;  Bir- 
mingham Post;  Black  HiUs  Amusement  Co.; 
Blair,  George  A.;  Blank  Theater  Circuit; 
Blinderman- Stein er  Circuit;  Blumenfeld  Cir- 
cuti;  Blumenthal,  Ben;  Board  of  Trade  & 
Commerce  of  the  M.  P.  Industry;  Boas  Cir- 
cuit; Boise  Capital  News;  Booth  Enter- 
prises; Boston  Advertiser;  Boston  American; 
Bceton  Herald;  Boston  Post;  Boston  Travel- 
er; Brandt,  Joe;  Brandt  Theatrical  Enter- 
prises; Bray  Prod.;  Brecher  Theater  Circuit; 
Brooklyn  Eagle;  Brooklyn  Item;  Brown, 
Colvin  W. ;  Browm  Prod.,  Harry  J.;  Buffalo 
Courier- Express ;  Buffalo  News;  Burlington 
News;  Butte  Miner;  Butterfield  Theaters; 
Caddo  Co.;  Calderone  Theater  Corp.;  Cali- 
fornia Studio;  Camden  Courier-Post;  Cam- 
eron Pubhshing  Co. ;  Canadian  Govemrnent 
M.  P.  Bureau;  Canadian  International  Film; 
Canadian  Performing  Rights  Soc,  Ltd. ;  Can- 
ton Daily  News;  Canton  Repository;  Capital 
Prod. ;  Capital  Production  Export  Co. ;  Car- 
dinal Amusements;  Carolina  Tehaters;  Cast- 
ing Directors  As.s'n;  Castle  Films;  Catholic 
M.  P.  Guild  of  America;  Catholic  M.  P.  Soc. 
of  America;  Catholic  Writers  Guild  of 
America.  Inc.;  Chadwick  iStudio;  Chamber- 
lain Amusement  Co.;  Chaplin  Studios,  Inc.; 
Charleston  Daily  Mail;  Chamas  Theater  Cir- 
cuit; Chattanooga  Times;  Chesterfield  M. 
P.  Corp.;  Chicago  Post;  ChiUicothe  News- 
Advertiser;  Christedge  Theaters,  Inc.;  Chris- 
tie, Charles  H.;  Church  and  Drama  Ass'n; 
Cincinnati  Commercial  Tribune;  Cincinnati 
E^nquirer;  Cincinnati  M.  P.  Studio;  Cincin- 
nati Post;  Cincinnati  Times-Star;  Cinecraft 
Film  Co. ;  Cinema  Art ;  Cinema  Corp.  of  Am- 
erica; CinemagTundi  Club;  Cinema  Review; 
City  of  Miami;  Cleveland  M.  P.  Exhibitore 
Ass'n;  Cleveland  Plain-Dealer;  CUnton-Mey- 
er  Theaters;  Cohen  &  Komblite  Circuit;  Co- 
lumbia Pictures;  Columbia  (S.  C.)  Record; 
Columbus  Dispatch;  Columbus  State  Jour- 
nal ;  Comerford  Amusement  Co. ;  Consoli- 
dated Amusement  Co.;  Constanti  Circuit; 
Cooper,  John  A.;  Cooperative  Booking  Of- 
fices; Cosmopolitan  Studio;  Costen  Circuit; 
D  &  R  Theater  Circuit;  Danz  Circuit;  Dar- 
ling Circuit;  Darmour  Prod.;  Davenport 
Times;  Dayton  Herald;  Dayton  Journal; 
Dayton  News;  De  Forest  Phonofilm;  Delft 
Theatess;  DeMUle,  Cecil  B.;  Dent  Theaters; 
Denver  Evening  News;  Denver  Evening 
Post;  Denver  Morning  Post;  Dept.  of  Com- 
merce, Motion  Picture  Section;  Des  Moines 
Register  &  Tribune;  Detroit  Free  Press;  De- 
troit M.  P.  Studio;  Detroit  News;  Dickin- 
son Circuit;  Diebold  Circuit;  Doremus  & 
Co  ;  Dowees  Circuit;  Duluth  Herald;  Dur- 
kee' Circuit;  Dygert,  H.  P. ;  East  Coast  The- 
aters; Eastern  Film  Corp.;  Eastern  Iowa 
Theaters  Co.;  East  Liverpool  Review- 
Tribune;  Eastman  Kodak  Co.;  Eavec  Cir- 
cuit. D.  M.;  Educational  Film  Exchange; 
Educational  Pictures;  Educationjil  Screen; 
Elyria  Chronicle-Telegram;  Equity  Theaters 
Circuit;  Erie  Dispatch-Herald;  EvansviUe 
Press  Excellent  Pictures  Corp. ;  Exhibitors 
Ass'n  of  Chicago;  Exhibitors  Herald;  Ex- 
hibitors League  of  St.  Louis;  Exhibitors  Tri- 
bune ;  Export  &  Import  Film  Co. ;  Fairbanks 
Prod. ;  Famous  Players  Canadian  Corp. ; 
FBO  Pictures;  Farash  Theaters;  Feature 
Prod. ;  Federal  Trade  Commission ;  Feiber  & 
Shea;'  Film  Arts  Guild;  Film  Associates, 
Inc.;  Film  Boards  of  Trade;  Film  Carriers 
Ass'n  of  New  Jersey;  Film  Daily  Directors 
Annual;  FUm  Daily  Short  Subject  Quarter- 
lies; Film  Exchange;  Film  Fun;  Film  Kid- 
dies Herald;  Film  Mercury;  Film  Mutual 
Benefit  Bureau;  Film  News;  Film  Players 
Club;  Film  Spectator;  Film  Trade  Topics; 
First  Division  Pictures;  First  National  Pic- 
tures- Fischers'  Paramount  Theaters;  Fitz- 
patrick  &  McElroy  Co.;  FitzPatrick  Pic- 
tures; Fort  Worth  Star-Telegram;  Fourth 
Ave.  Amusement  Co.;  Fox-Case  Corp.;  Fox 
Film  Corp.;  Fox  News;  Fox  Theaters, 
Corporation,  Fox,  WiUiam,  Pies.;  Frankel 
Theaters;  Franklin  Theaters;  Franklin,  Har- 
old B.;  F.  R.  A.  Operating  Co.,  Inc.;  Fred- 
man,   Ernest  W. ;    Friars   Club;    Fulton,    Co., 


E.  E. ;  G-B  Theaters  Corp. ;  General  Amuse- 
ment, Ltd.;  Genesee  Theatrical  Enterprices; 
Gerson  Studio;  Giannini,  A.  H.;  Ginsberg, 
Henry;  Glynne  Circuit;  Golden  State  The- 
aters Corp. ;  Gold  Medal  Pictures,  Inc. ; 
Goldwyn,  Szimuel;  Gortatowsky  Theaters; 
Gouldman  &  Feldman  Circuit;  Graf  Bros. 
Studio;  Grand  Island  Independent;  Grand 
Rapids  Herald;  Grand  Rapids  Press;  Gra- 
phic Theater  Circuit;  Gray  Circuit;  Greater 
Amusements;  Green  Bay  Press-Gazette; 
Greenboro  News;  Greenboro  Record;  Greene 
Co.  Amusement  Co. ;  Greenefield  &  Con- 
solidated Theatens ;  Green  Room  Club ;  Greg- 
ory-Bernasek  Theater  Corp. ;  Grob  &  Knobel 
Enterprises;  Grubel  Theater  Enterprises; 
Gumbiner  Bros.;  Hagerstown  Herald;  Ham- 
ilton Journal;  Hamilton  News;  Hammons, 
Earle  W. ;  Hamrick  Circuit;  Haring  &  Blum- 
enthal; Harris  Amusement  Co.;  Harrisburg 
Evening  News;  Harris-Voeller  Circuit;  Hast- 
ings Tribune;  Hawley,  Clifford  B.;  Hays, 
Will  H.;  Hecht  Theater  Circuit;  Heights 
Theaters,  Inc.;  Hercules  Studio;  Heywood- 
Wakefield  Co. ;  Hibemia  Securities  Co. ; 
Hildinger  Booking  Co.;  Hirshfield  Circuit; 
Hoffman  Bros.;  Hoffman,  M.  H.;  Holly- 
wood Camera  Club;  Hollywood  Citizen;  Hol- 
lywood Filmograph;  Hollywood  Studio  Club; 
Hollywood  Vagabond;  Horowitz  Amusement 
Co.;  Hunt's  Theaters,  Inc.;  Idaho  Theater 
Managers  Ass'n;  Illinois-Indiana  Theater 
Corp.;  Imperial  Pictures;  Indiana  Indorsers 
of  Photoplays;  Indianapolis  Commercial;  In- 
dianapolis News;  Indianapolis  Star;  Indian- 
apolis Times ;  Independent  Theaters  Corp. ; 
Independent  T.  O.  Ass'n  of  Alberta;  Indus- 
trial Welfare  Commission  of  California; 
International  Alliance  of  Theatrical  Stage 
Employees  &  M.  P.  Operators;  International 
Amusement  Co. ;  International  News  Reel 
Corp. ;  Interstate  Amusement  Co. ;  Jackson 
Daily  News;  Jacksonville  Times-Union; 
James  Theater  Enterprises;  Jamestowm  Jour- 
nal; Japanese  Movie  Magazine;  Jensen  & 
Von  Herberg;  Jewish  Theatrical  News;  Jim 
Theater  Circuit;  Johnson,  E.  Bruce;  Johns- 
ton,   W.    Ray;    Kalamazoo    (Mich.)    Gazette; 


erica.  Inc.;  M.  P.  Prod.  &  Dist.  of  Canada; 
M.  P.  Publications,  Inc.;  M.  P.  Record; 
M.  P.  Relief  Fund  of  Ainerica ;  M.  P.  Re- 
view; M.P.T.O.  of  America;  M.P.T.O.  of 
Arkansas;  M.P.T.O.  of  Brooklyn,  N.  Y.; 
M.P.T.O.  of  Connecticut;  M.P.T.O.  of  Dis- 
trict of  Columbia;  M.P.T.O.  of  Southern 
California;  M.P.T.O.  of  Indiana;  M.P.T.O. 
of  Iowa;  M.P.T.O.  of  Kansas  &  Missouri; 
M.P.T.O.  of  Kentucky;  M.P.T.O.  of  Louis- 
iana; M.P.T.O.  of  Maryland;  M.P.T.O.  of 
Massachusetts;  M.P.T.O.  of  Michigan;  M. 
P.  T.  O.  of  Eastern  Mo.,  So.  111.;  M.P.T.O. 
of  Montana;  M.P.T.O.  of  Nebraska  &  Iowa; 
M.P.T.O.  of  New  England;  M.P.T.O.  of 
New  Jersey;  M.P.T.O.  of  New  Mexico; 
M.P.T.O.  of  Northwest;  M.P.T.O.  of  Ohio; 
M.P.T.O.  of  Oklahoma;  M.P.T.O.  of  Ore- 
gon; M.P.T.O.  of  Eastern  Pa.,  So.  N.  J.  & 
Dela. ;  M.P.T.O.  of  Western  Penna. ;  M.P. 
T.O.  of  Rhode  Island;  M.P.T.O.  of  South 
Carolina;  M.P.T.O.  of  Texas;  M.P.T.O.  of 
Texas;  M.P.T.O.  of  Utah;  M.P.T.O.  of 
Virginia;  M.P.T.O.  of  Washington;  M.P. 
T.O.  of  Wisconsin;  M.P.T.O.  of  Canda; 
M.  P.  Times;  Mountain,  D.  J.;  M.  P. 
Stories;  Movie  Age;  Mound  Circuit;  Munz 
Theatrical  Enterprises;  Musical  Protective 
Ass'n;  Muskogee  Phoenix;  Muskogee  Times- 
Democrat;  Nathanson's  Circuit;  National 
Board  of  Fire  Prevention;  National  Board  of 
Review;  National  Catholic  Welfare  Council; 
Nationcil  Costumers  Ass'n;  National  Ex- 
hibitor; National  Photoplay  Indorsers;  Na- 
tionjd  Screen  Service;  National  Theater 
Corp. ;  National  Theater  Supply  Co. ;  Nation- 
al Theater  Syndicate;  Navelle  Studio,  Jean; 
Neilan  Studios;  Newark  Ledger;  Newrark 
News;  Newark  Studio;  New  Bedford  Stand- 
ard; New  England  Theaters  Operating  Co.; 
New  Haven  Journal-Courier;  New  Orleans 
Times-Picayune;  Newrport  News  News-Her- 
ald; Nevrepaper  Enterprise  [Syndicate;  New 
York  American;  New  York  Daily  Mirror; 
New  York  Daily  News;  New  Yorker;  New 
York  Evening  Journal;  New  York  Morning 
Telegraph;  New  York  M.  P.  Salesmen,  Inc.; 
New    York   Telegram;    Nichols    Circuit;    Nix- 


Contributors  to  the 


FILM  DAILY 
YEAR  BOOK 


—  1928  — 

Only  a  partial  list,  but  indicative  of  the 
sweep  of  this  encyclopedic  volume 


Keith-Albee  Theaters;  Kelly,  A.  W. ;  Kent, 
Sidney  R. ;  Kenosha  Newrs ;  Kinograms ; 
Kleist  Amusement  Co. ;  Kohn  &  FairchUd 
Enterprises;  Koppin  Co.,  George;  Koppin- 
Woodward  Theater  Co. ;  Kunsky  Theaters 
Co.;  Kutinsky-Blumenthal  Theaters;  La- 
Crosse  Tribune  &  Leader;  Laemmle.  Carl; 
Lakeland  Ledger ;  Lakeland  iStar-Telegram ; 
Lambs'  Club;  Laske,  J.  L. ;  Ljmsing  News; 
Lawrence  Amusement  Co. ;  Lefkowitz  Cir- 
cuit; Leland  Theater  Enterprises;  Levin  The- 
ater Enterprises ;  Lewis  Theater  Enterprises ; 
Libson  Theater  Circuit ;  Lichtbildbuehne 
Berlin;  Lichtman,  Al;  Lima  News  &  Times- 
Democrat;  Lindsay  Circuit;  Lloyd,  Corp., 
Harold;  Location  Managers  Ass'n  of  Holly- 
wood; Loew,  Arthur  M.;  Loew,  E.  M.  Cir- 
cuit; Loew's,  Inc.;  Long  Mand  Theater 
Owners  Ass'n;  Los  Angeles  Evening  Herald; 
Lourie  Circuit;  Louisville  Courier-Journal; 
Lucas  Theater  Enterprises;  Lucas  Film;  Ly- 
man Howe  Studio;  Lynchburg  Advance; 
Lsmch  Theater  Circuit;  Lynn  Item;  Lynn 
Telegram-News;  Lyric  Amusement  Co.;  Mc- 
Carthy Bros.  Theater  Circuit;  McGowan 
Theater  Circuit;  McKeesport  News;  Macon 
Telegraph;  Manheim,  N.  L. ;  Mann  Circuit 
of  Theaters;  Manning  &  Wink  Theaters; 
Markell  Theater  Circuit;  Marks  Bros.;  Mar- 
low  Circuit,  John;  Massce  &  Co.;  Mayer, 
Louis  B.;  Mayer  &  Schneider  Circuit;  May- 
fair  Club ;  Memphis  Evening  Appeal ;  Metro- 
Goldwyn-Mayer  Studio;  Metropolitan  Studio; 
Michaels  Theater  Co.;  Middletown  News- 
Signal;  Midland  Theater  &  Realty  Co.;  Mid- 
state  Theater  Co.;  Midwest  Theater  Co.  of 
Colorado;  Midwest  Theaters  Co.;  Miles  The- 
ater Circuit;  Miller  Circuit;  Miller  Theaters; 
Milwaukee  Journal;  Milwaukee  News;  Mil- 
waukee Sentinel;  Minneapolis  Tribune;  Minot 
Nevus;  Moline  Dispatch;  Monarch  Pictures; 
Montgomery  Advertiser;  Montreal  Theater 
Managers  Ass'n;  Moore  Amusement  Co.; 
M.  P.  Capitol  Corp;  M.  P.  Chamber  of 
Commerce;  M.  P.  Classic;  M.  P.  Club  of 
New  York;  M.  P.  Digest;  M.  P.  Journal; 
M.  P.  Magazine;  M.  P.  News;  M.  P.  Photo- 
graphers Ass'n;   M.  P.  Prod.  &   Dist.  of  Am- 


on-Nirdlinger  Theaters;  North  American 
Theaters,  Inc.;  North,  C.  J.;  North  End 
Amusement  Co. ;  Northwest  Theaters  Cir- 
cuit, Inc.;  Notopoulos  Theater  Circuit;  Oak- 
land Tribune;  O'Brien  Circuit;  Ogden  Stand- 
ard Examiner;  Ohio  Amusement  Co.;  Ohio 
Showman;  Ohio  Theater  Topics;  Oklahoma 
Preview;  Oklahoma  Theater  News;  Okmul- 
gee Times;  Olympia  Theaters  Inc.;  Omaha 
Bee-News;  Omaha  World  Herald;  Orpheum 
Circuit;  Oswego  Palladium  Times;  Ottum- 
wa  Courier;  Pacific  Coast  Independent  Ex- 
hibitor; Pacific  Studio;  Paducah  Sun;  Pal- 
las &  Graf  Bros.  iStudio;  Pantages  Circuit; 
Papayanokes  Circuit;  Paramount  Famous- 
Lasky  Corp.;  Paramount  News;  Pasadena 
Star- News;  Passaic  News;  Paterson  Press- 
Guardian;  Pathe  Exchange;  Pathe  DeMille 
Studio;  Pathe  News;  Pawtucket  Times; 
Peerless  Booking  Circuit;  Peerless  Pictures 
Corp.;  Peerless  Studio;  Peninsular  Theaters; 
Ferryman  Theaters;  Peters  &  Lockwood 
Theaters;  Philadelphia  Bulletin;  Philadel- 
phia Evening  Public  Ledger;  Philadelphia 
Exhibitor;  Philadelphia  Gazette-Democrat; 
Philadelphia  Inquirer;  Phila.  Morning  Pub- 
lic Ledger;  Philadelphia  Record;  Phoenix 
Amusement  Co.;  Photographers  Ass'n; 
Photoplay  Magazine;  Pickford  Prod.;  Pic- 
ture Play  Magazine;  Piedmont  Theaters; 
Piermont  M.  P.  Corp. ;  Pirtle  Circuit ;  Pitts- 
burgh M.  P.  Bulletin;  Pizor  Theater  Enter- 
prises; Plaza  Pictures;  Poli  Theatrical  En- 
terprises; Portland  Express;  Portland  Press- 
Herald;  Portsmouth  Times;  Portland  News; 
Pouzzner  Circuit;  Premier  Theater  Circuit, 
Inc.;  Providence  Nevi^;  Providence  Tribune; 
Pryor  Bros.  &  Leitch  Theaters;  P.  T.  A. 
Theater  Co.;  Publix  Theaters;  Pueblo  Star- 
Journal;  Quality  Dist.  Corp.;  Quimby  & 
Marcus  Theaters  Corp.;  Rachmil  Theaters 
Co.;  Rading  &  Rasmussen  Theaters;  Raives 
Theater  Enterprises;  Raleigh  Times;  R  &  R 
Theater  Enterprises ;  Rayart  Pictures ;  Ray's 
Theaters;  Reade  Theater  Circuit;  Reading 
Eagle;  Reading  Times;  Red  Seal  Pictures; 
Reel  and  Review;  Reel  Journal;  Regional 
Chain      Theater      Corp.;     Regorson      Theater 


Corp. ;  Reid,  Yemm  &  Hays  Circuit ;  Rem- 
brandt Film  (Studio;  Rembusch  Theaters; 
Rochester  Democrat  &  Chronicle;  Rogers 
Prod.;  Roper,  V.  J.;  Regan  Studio;  Reg- 
ional Dist.  Ass'n;  Rhoodes  Theater  Enter- 
prises; Rickards  &  Nace  Enterprises;  Rich- 
ards 'Theaters;  Richetson  &  Dickson  Theater 
Co. ;  Richmond  Times- Dispatch ;  Richmount 
Picturesj  Riddell  Theaters  Co. ;  Roach  Stu- 
dios; Robey  Theater  Circuit;  Rockford  Reg- 
ister-Gazette; Rockford  Republic;  Rock  Is- 
land Argus;  Rodger  Theater  Enterprises; 
Rosenthal,  J.  C. ;  Rosenweig  &  Siegel;  Roth- 
afel,  S.  L. ;  Rothacker,  Watterson  R. ;  Roth- 
child  Enterprises;  Rovner  &  Handle;  Row- 
land, Richard  A. ;  (Sacramento  Bee ;  Saenger 
Theaters;  St.  Cloud  Times;  St.  Louis  Post 
Dispatch ;  St.  Louis  Theater  Managers 
Ass'n;  St.  Petersburg  Independent;  Salt 
Lake  City  Deseret  Nevre;  iSanbom  "Theater 
Co.;  San  Diego  Sun;  San  Diego  Studio;  Sai> 
Francisco  Bulletin ;  iSan  Francisco  Call ;  San 
Francisco  Chronicle;  San  Francisco  Daily 
News;  Santa  Fe  Studio,  Sapperstein  Theaters 
Co.;  Saxe  Amusement  Enterprises;  (Sax, 
Sam;  Scenic  Artists  Ass'n;  Schenck,  Joseph 
M.;  Schenck,  Nicholas;  Schenectady  Gazette; 
Schenectady  Union-Star;  Schine  Chain  The- 
aters, Inc.;  Schlesinger,  Max;  (Schneider 
Theater  Circuit;  Schoenstadt  &  Son  Theater 
Co. ;  Schwartz  Theaters ;  Scoville  Essik  & 
Reif ;  Screen  Advertisers  Ass'n ;  Screen  Kid- 
dies Guild;  Screenland  Magazine;  Screen 
Press;  Seattle  Union  Record;  Selig  Studios; 
Sennett  (Studio;  Shanklin  Theaters;  Sharby 
Theater  Co.;  Shauer,  E.  E. ;  Show- World; 
Sheehan,  Clayton  P.;  Sheehan,  Winfield  R.: 
Sierra  Pictures;  Silverman  Bros.  Theater 
Co.;  Silverman,  Sime;  Simons  Circuit,  W. 
A.;  iSims  Theaters;  Si-Non  Theatens  Co.; 
SkirboU  Circuit;  Skouras  Bros.  St.  Louis 
Amusement  Co.;  Smalley  Theater  Circuit; 
iSmall-Strauseberg  Circuit;  Smith,  Edward 
B.  &  Co.;  Smoot  Amusement  Co.;  Society 
of  M.  P.  Engineers;  South  Bend  News 
Times ;  Southeastern  Theater  Co. ;  Sparks 
Enterprises;  Spencer  Circuit  of  Canada; 
Spokane  Chronicle;  Spokane  Press;  Spokane 
Review ;  Spokane  Theaters  Co. ;  Springfield 
Daily  News;  Springfield  Republican;  Spring- 
field State  Journal;  Springfield  'Sun;  Spring- 
field Union;  Spring,  Sam;  StaUings  Theater 
Co. ;  Stamatus  Bros.  Amusement  Co. ;  Stam- 
ford Advocate;  (Standard  Cinema  Corp.; 
Stanley  Co.  of  America;  Star  Amusement 
Co.;  Starkey  Theater  Circuit;  Steinmitz  The- 
ater Co. ;  Sterling  Pictures  Corp. ;  Stem 
Studio;  Stevenson  Theater  Circuit;  Stiefel 
Bros.  Theater  Co.;  Stinnett  Theaters  Circuit; 
Strauss  &  Ungerfield  Theaters;  Studio 
Mechanics  Alliance;  Suchman-Joelson  The- 
aters Enterprises;  Sudekum,  Tony  Theater 
Co. ;  Supreme  Amusement  Co. ;  Swartz  Pic- 
tures; Switow  &  Sons  Enterprises;  Syracuse 
Herald;  Syracuse  Journal;  Syracuse  Post- 
Standard;  Tamaimi  Theater  Enterprises;  T 
&  D  Junior  Enterprises;  Tacoma  Ledger; 
Tacoma  News-Tribune;  Tacoma  Theater 
Managers  Ass'n;  Tacoma  Times;  Tampa 
Tribune;  Technical  News  Service;  Terre 
Haute  Star;  Terre  Haute  Tribune;  Tec  Art 
Studio;  Teaxs  Theater  Co.;  Theater  Equip- 
ment Ass'n;  Theater  Owners  Ass'n  of  No. 
Car. ;  Theater  Owners  Chambers  of  Com- 
merce ;  Theatrical  Enterprises,  Ltd. ;  Theatri- 
cal Managers  Ass'n  of  Los  Angeles;  The- 
atrical Utilities  Service  Co. ;  Thomas  Studio, 
Richard;  Tiffany-Stahl  Prod.;  Tiffany-Stahl 
Studios;  Tivoli  Theaters  (Syndicate;  Toledo 
Blade;  Topeka  Daily  Capitol;  Trenton 
Times;  Triad  Amusement  Co.;  "True  Story 
Pictures;  Tucson  Star;  Tulsa  Daily  World; 
Twin  City  Theatens  Co.;  Two- Thirty-Three 
Club;  Underwood  Theater  Enterprises;  Un- 
gerfield Theater  Corp.,  Jack;  Union  City 
(N.J.)  Hudson  Dispatch;  United  Amuse- 
ments Corp.  of  Quebec;  United  Artists 
Corp.;  United  Artists  Studio;  United  Artists 
Theater  Corp.;  U.  S.  Army  Theaters;  U.  8. 
Dept.  of  Agricutlure;  U.  S.  Dept.  of  Com- 
merce; U.  S.  Dent,  of  the  Interior;  U.  S. 
Dept.  of  Labor;  U.  S.  Navy  Dept.;  U.  S. 
Post  Office  Dept.;  U.  S.  Treasury  Dept.; 
U.  S.  War  Dept. ;  United  Scenic  Artists 
Ass'n  of  Hollywood;  United  Theaters  of  Cal- 
ifornia ;  United  Theaters  Corp.  of  Connecti- 
cut; United  Theaters  Enterprises;  United 
Theaters  of  Wisconsin ;  Universal  Chain  The- 
aters Corp. ;  Universal  Pictures  Corp. ;  Utica 
Press;  Variety;  Variety  Amusement  Co.; 
Visual  Instruction  Academy;  Vitaphone 
Corp.;  Vocafilm  Corp.;  Vogel,  W.  J.;  Wahl, 
Major  General;  Wall  St.  Journal;  Wall  St. 
News;  Walker  Bros.  Theater  Co.;  Warner 
Bros.;  Washington  Daily  News;  Washington 
Star ;  Waterbury  Republican  &  American ; 
Weaver  Studio  of  'Tacoma;  Weekly  Film 
Review ;  Wehrenberg  Theater  Co. ;  West 
Coast  Theaters,  Inc. ;  Western  Ass'n  M.  P. 
Advertisers;  Western  Indiana  Theaters 
Corp. ;  Wheeling  Telegraph ;  White  Plains 
Reporter;  Wichita  Eagle;  Wichita  Falls 
Times;  Wilby-Baum  Theater  Circuit;  Wil- 
liams Circuit,  J.  Homer;  Wilmer  &  Vincent 
Theaters;  Wilmington  Every  Evening;  Wil- 
mington Journal;  Wilmington  News;  Wise 
Theateis,  Inc.,  Marvin;  Wolfsohn,  Karl; 
Wolfson-Meyer  Theaters;  Women's  Ass'n  of 
Screen  Publicists;  World  Realty  Co.;  Worne 
Prod.;  Wyoming  Theater  Managers  Ass'n; 
Yonkers  Statesman  &  News;  Yost  Theater 
Circuit;  Youngstown  Telegram;  Zimmermaf 
&   Dipson  Theater  Circuit;   Zukor,  Adolph. 


ITHE 

of  FILMDOM 


\ 


ANDWEEKLY 
FILM  DIGEST 


VOL.  XLIII     No.  1 


Sunday,  January  1,  1928 


Price  25  Cents 


1928  Outlook  is  Brightest  in  Film 
History,  Industry  Authorities  Agree 


1"  PRODUCTION  FAR 
AHEAD,MAYCL08E8TUDI0 

30  Pictures  in  Work  or  in 

Preparation  on  Carl 

Laemmle  Lot 

With  the  studio  at  the  high  point  of 
activity,  30  pictures  being  in  work  or 
in  preparation,  and  the  company's 
special,  "The  Man  Who  Laughs," 
scheduled  to  be  completed  Jan.  16, 
Universal  is  considerint?  a  plan  to 
close   its   studios. 

This  contemplated  move  is  due  en- 
tirely to  the  fact  that  production  is 
so  far  ahead  of  schedule,  rather  than 
any  move  to  effect  economies.  An- 
other factor  is  that  Harry  Pollard 
is  not  yet  ready  to  start  "Show  Boat." 
However,  no  decision  as  yet  has  been 
made. 

At  present  the  Warner  studio  is 
(Continued    on    Page    4) 

—  Happy  New   Year  — 

CHAPLIN  SCHEDULES  THREE 
FEATURK  FOR  1928 

Three  pictures  are  scheduled  by 
Charles  Chaplin  in  1928  for  United 
Artists  release,  states  Carlyle  Robm- 
son,  the  comedian's  personal  repre- 
sentative, just  arrived  in  New  York 
from  the  Coast.  The  first  production 
will  be  "Nowhere,"  which  will  start 
in  February,  in  which  Chaplin  will 
play  his  usual  characterization.  In 
April  Chaplin  will  commence  work 
on  a  serious  production,  his  own 
conception  of  Napoleon  which  he 
will  write,  direct  and  produce. 
Through  his  representatives  in  Amer- 
ica, England  and  France,  the  comedi- 
(Continued   on   Page    12) 

—  Happy  New  Year  — 

Amateur  Cinema  League 
Plans  New  York  Theater 

Plan  for  a  picture  house  for  show- 
ing amateur  pictures  is  under  way  by 
the  Little  Picture  House,  Inc.,  to  be 
located  in  the  East  Fifties  or  Sixties, 
(Continued   on   Page    12) 


Hays  Confident  over  Future 

Further  prosperity  will  come  to  the  motion  picture  in- 
dustry in  1928,  of  course.  Always  we  are  advancing.  The 
conclusive  proof  as  to  our  progress  is  the  fact  that  neither 
within  the  industry  nor  without  is  there  any  responsible 
person  or  group  who  willingly  would  step  backward  to  con- 
ditions of  five  years  or  even  one  year  ago. 

Proper  economies  in  every  branch  of  the  industry  are 
being  brought  about.  Producers,  distributors  and  exhibi- 
tors are  getting  closer  together  to  help  solve  each  other's 
problems  in  the  knowledge  that  no  group  can  succeed  un- 
less all  groups  succeed. 


ROBERT  MORTON  FIRM  ens 


FBO  SALESMEN 
CONTRACTS 


Seattle  —  National  distribution  of 
Magnolia,  disc  device  which  is  de- 
signed for  theater  use,  has  been  taken 
over  by  the  Robert  Morton  Organ 
Co.,  manufacturer  and  distributor  ot 
the  Robert  Morton  organ.  1  he  deal 
gives  the  company  exclusive  selling 
rights  to  the  instrument. 

Bush  &  Lane  Piano  Co.'s  Mag- 
(Continued   on   Page    12)  


Authority  to  approve  contracts, 
provided  the  agreement  carries  with 
it  a  guarantee  of  February  playing 
time,  has  been  vested  in  FBO  sales- 
men for  the  Grand  February  Jubilee 
Drive,  being  conducted  by  the  organi- 
zation in  honor  of  Joseph  P.  Ken- 
nedy. This  is  one  of  the  few  oc- 
casions in  film  history  that'  this 
(Continued   on   Page   12) 


Many  Reasons  Cited  Back 

Claims  Year  Will  Be 

Prosperous  One 

Bright  prospects  for  a  year  of 
prosperity  are  seen  by  leaders  of  the 
industry  in  a  forecast  of  conditions 
prepared  for  THE  1928  FILM 
DAILY  YEAR  BOOK  to  be  pub- 
lished in  January.  While  opinions 
are  varied,  as  to  the  factors  which 
will  bring  about  a  better  year  in 
1928,  there  is  a  unanimity  of  opinion 
that  the   outlook  is  bright. 

Thirty-three      executives     in      the 
domestic    field,    and    11    engaged    in 
foreign    sales    expressed    opinions    in 
the   poll  of  sentiment,  which  reflects 
the  viewpoint  of  the  entire  industry. 
Increase    of    production    efficiency 
through     better     management,     thus 
assuring  production  economies  with- 
out   impairment    of    quality,    cutting 
down  of  the  number  of  pictures,  en- 
abling   concentration    on    the    fewer 
number  made,  internationalization  of 
films,     co-operation     of     the     several 
branches  of  the  industry,  curtailment 
of    elaborate    presentations,    additions 
of  new  and  more  attractive  theaters, 
are    among    principal    trade    reasons 
given    for    the    prosperity    predicted. 
Added    to   the   general    prosperity   of 
the  nation,  the  outlook,  leaders  agree, 
presages  a  healthy  year.    Their  fore- 
casts follow: 

ADOLPH   ZUKOR 

President,    Paramount    Famnusl.asky    Corp. 

I    believe    personally   tli.it    I"*^8    will    be   one 

of    our    best    years.      Two    important    elements 

(Cofitinurd   on   Page    11) 


No  Issue  Monday 

Monday  being  New  Year's 
Day,  there  will  be  no  issue  of 
THE  FILM  DAILY  on  that 
day,  which  is  a  legal  holiday. 


A  Problem— Urgent 

WF   renrint   extracts   from   an   editorial   pul)li.shed    in   THE 
FILM   DAILY  of  Oct.  28,  with  no   additional   cominent 
except  to  point  out  that,  based  on  information  from  Holly- 
wood ^he  matte'   herein  discussed  cries  for  attention  more  ur- 

built.  ,      .  „„„      .„„    citiiations,    gags    that    carry 

Tendencies    toward    ^>X<^    .^^^/S' a„d   ^'^'^   ''^^'   ''"''"'' 
Zn  Sl^ge^wSTaused'the^fiitVo^'doubt   to^be^  at 

t:^:S  In.  years  a.o  -St   not  take  hold^  ^^  ^^^.^.^^   ^^^ 
The  thought  of  giving  public  1'^  a|^.^,,^'^„   ,^,,   moron,   the 

Socktad  r  th?  duUbel'rfs    not    necessarily    the    course    which 
blOCKneau    u  (^continued    on    Page    4) 


1928— A  Big  Year 

Opinions  on  the  outlook  for 
1928  are  expressed  by  the  fol- 
lowing: .       „         J. 

George  E.  Blair.  Joe  Brandt. 
Charles  H.  Christie.  Cecil  B.  DeM.lIe 
John  C.  Flinn.  William  Fox.  Harold 
B  Franklin.  A.  H.  Giannin^  Henry 
Ginsberg.  Samuel  Goldwyn.  Earle  W. 
■  Hammoas,  Clifford  B.  Hawley.  M.  H. 
Hoffman.  W.  Ray  Johnston.  Sidney 
R.  Kent,  Jesie  L.  Laaky.  Carl 
Laemmle.  Al  Lichtman.  Looi.  B. 
Mayer.  Elmer  L.  Pearson.  Charles  C. 
Pettijohn.  Watterson  R.  R°«h«'",'j„5' 
L.  Rothafel.  Richard  A.  «<>«  "."^ 
Sam  Sax,  Joseph  M.  Schenck,  Nicho- 
las M.  Schenck  VT  R.  Sheeh.n.  ^.m 
Soring  Newton  I.  Steers.  H.  M.  war 
ner!  Skm  Zierler.  and  Adolph  Zukor 

Foreign  outlook  is  discussed  by  Col- 
vin  W.  Brown.  Ben  Blumenthal,  Fred- 
:r^k  L.  Herron.  E  Bruce  John«,n. 
Arthur  W.  Kelly.  Edward  L.  Klein 
S.  L.  Manheim.  D.  J.  Mountan  bm.1 
E    Shauer  and  William  M.  Vof«L 


A 

'm 
E 
A 
b. 
A 
& 
A 

r 


DAILY 


Sunday,  January  1,  1928 


M  XLIII  No.  1     Sunday.  Ian.  1, 1928      Price  25  Cents 


JOHN  W.  ALiCOAFE 


Publisher 


Pul)lished  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
FoTS,  lilc.  J.  \V.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertisinjj  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  5f.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign.  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Dre.xel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


High 

40-^ 


40/8 


Am.     Seat.     Vtc.  .  . 

*Am.    Seat.    Pfd 

•Balaban    &    Katz 

*Bal.    &    Katz    Vtc 

Eastman      Kodak      .164J4    164}4 

*East.     Kodak     Pfd 

"■tFilm     Inspection 

♦First     Nat'l    Pfd 

Fox     Film     "A"     ..    83-^ 
tFox    Theaters    "A"   22 }4 

*Intern'l     Project 

TtKeiths    6s    46     ..100 

Loew's,      Inc 59 

ttLoew's,   6s  41ww.l06'4 
ttLoew's,6s41x-war  99^ 

*M-G-M    Pfd 

M.    P.    Cap.    Corp..      7-^ 
Pathe     Exchange...      45^ 
Pathe     Exch.     "A".    19J4 
ttPathe    Exch.    7s37  80 
Paramount     F-L     ..114 

♦Paramount    Pfd 

t*Par.Bway.5K's51.102J4 

••Roxy     "A"      26 

**Roxy    Units    31 

**Roxy  Common    .  .     7J4 
**Skouras    Bros.     .  .    42 
Stan.    Co.    of    Am..    54 K 
*tTrans-bux    Screen    .... 
"United   Art.    Com.    15 
♦♦United    Art.    Pfd.   85 

♦Univ.     Pictures 

Univ.  Pict.  Pfd..  99 
tWarner  Bros.  .  .  12 
Warner   Bros.   "A".    22 J^ 


Low    Close 


83 

i66" 

56Vi 
105^ 
99  Ji 

'75^ 

3M 

18!/2 

80 

lllM 

162" 

■  24 
27 

6% 
40 
53'A 

ii" 

80 
99" 

iiM 

21-/8 


40^ 

48 

60^ 

73'A 

164'A 

129 

4 

104^ 

83  54 

22/8 

10 
100 

59 
10614 

99/ 

25/8 
75/8 
4% 

19Ji 

80 
114 
12154 
102 


54 
3M 


26/8 
99 
12 
21  Vs 


Sales 

300 


100 


4.100 
3,000 

"12 

7,400 

16 

16 

2',666 

1,200 

4,500 

10 

15,000 

"u 


10 

500 

5,200 


"Last  Prices  Quoted    ••Bid   and   Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louii 
Stock   Exchange  and   Stanley  in   Philadelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant    3040 


A  Problem — Urgent 

(.Continued    from    Page    3) 

producers  or  directors  must  pursue  in  order  to  achieve  their  artistic 
best.  "Can  we  get  away  with  it"  should  never  become  a  popular 
slogan   in   production   circles.   *  *  * 

Further,  what  excuse  can  there  be  for  subjecting  this  industry, 
respected,  progressive  and  prosperous  as  it  is,  to  the  bogey  of 
censorship  when,  as  a  national  problem,  such  danger  does  not 
exist.  If  the  factors  in  production  cannot  see  beyond  Hollywood, 
the  business  executives  in  New  York  should.  There  must  be  no 
quarter  for  those  inside  the  fold  who  are  not  broad  enough  to 
understand  that  a  nation's  entertainment  cannot  and  shall  not  be 
dragged  through  cloudy  waters. 
An  inspection  of  many  new  releases  and  a  quick  glance  over 

some  of  the  titles  of  pictures  to  come  will  make  this  argument 

doubly  Strong. 

Tiresome  Business 

The  current  crop  of  pictures  is  unfortunately  afflicted  by  a 
bad  attack  of  repetitious  subtitles.  The  idea  was  good  in  the 
beginning,  but  has  long  since  ceased  to  be  funny  or  even  di- 
verting. One  picture  will  use  the  same  title  as  many  as  four 
or  five  times  in  different  situations,  of  course,  and  the  laughs 
are  supposed  to  ring  out  every  time. 

It's  a  sad,  dull  practice  and  strangely  lacking  in  ingenuity. 

KANN 


Ben  Shearer  Plans  New 
Seattle  Equipment  Firm 

Seattle — Ben  Shearer,  A.  M.  Larsen 
and  Frank  Harris  are  reported  to  be 
leaving  the  National  Theater  Supply 
Co.  with  Shearer  planning  to  form  an 
independent  company  to  handle 
equipment.  It  is  understood  that 
Larsen  and  Harris  will  be  associated 
with  Shearer  in  the  firm,  which  the 
last  named  will  head. 

—  Happy  Neiu   Year  — 

Midnight  Shows  On  B'way 

All  the  Broadway  theaters  are  fea- 
turing special  midnight  shows  at 
regular  prices  to  usher  in  the  new 
year  tonight.  Most  of  the  perform- 
ances start  at  11 :30. 

—  Happy  New   Year  — 

Norfleet    Heads    Interstate    Publicity 

Dallas,  Tex.— Hal  Norfleet  has 
been  appointed  exploitation  director 
for  Interstate  Amusement  Co.  Sev- 
eral weeks  ago  Norfleet  organized  an 
exploitation  department  for  the  R. 
&  R.   Theaters,   Inc. 

—  Happy  New   Year  — 

Behr  Gets  New  Post 

Henry  D.  Behr,  formerly  in  the 
accounting  department  of  Publix  has 
been  named  electric  supervisor  of  the 
circuit.  He  will  have  charge  of  all 
matters  pertaining  to  electric  rates, 
equipment,  and  installation,  and  he 
will  make  his  office  with  the  main- 
tenance department. 

—  Happy  New  Year  — 

Mochrie  Managing  at  Pittsburgh 
Pittsburgh  ■ —  Robert  Mochrie  has 
Ijeen  appointed  nianager  of  the  Pathe 
exchange,    and    B.    M.    Moran,    sales 
manager. 

—  Happy  New  Year  — 

Vandals  Destroy  Reels 

Ottawa — Breaking  into  the  Regent 
after  midnight,  vandals  mutilated  and 
destroyed  several  reels  of  film  which 
had  been  prepared  for  shipment  to 
Toronto    exchanges. 


"U"  Production  Far 
Ahead  of  Schedule 

{Continued    from    Page    3) 

closed,  as  is  Mack  Sennett's  plant. 
The  latter  is  completing  a  new  studio 
at  Studio  City,  whicli  is  expected  to 
be  ready  in  January,  Its  cost  is  to 
be  $800,000.  Christie  Film  Co.,  is 
building  a  |500,000  studio  on  an  ad- 
joining   site. 

"Officials  of  our  organization  re- 
alize what  it  means  to  put  thousands 
of  people  out  of  work,"  says  Carl 
Laemmle.  "That  is  the  major  con- 
sideration holding  up  our  plan." 

Laemmle  said  Universal  is  already 
more  than  50  per  cent,  ahead  on  its 
schedule  of  pictures  for  the  coming 
screen  year. 

"If  we  were  to  get  18  months 
ahead  of  the  styles  with  pictures 
siiowing  women's  clothes,  you  can 
see  what  our  fate  would  be,"  he  said. 
"Our  pictures  would  be  out  of  date 
even  before  they  are  released." 

"The  Man  Who  Laughs"  which 
Paul  Leni  is  completing  stars  Conrad 
.Veidt  and  is  slated  for  a  Broadway 
roadshow  run.  Universal  executives 
in  the  East  have  been  instructed  by 
Laemmle  to  lease  a  theater  for  the 
run. 

—  Happy  New  Yeat 

Sunday  Night  in  Missouri  Town 

Warrensburg,  Mo.— Nick  Bradley, 
prosecutor  for  Johnson  County,  states 
he  would  close  the  Star  on  its  Sun- 
day showing,  and  Manager  Shelton 
declares  he  would  bring  an  action  to 
close  all  stores,  filling  stations  and 
other  places  open  on  Sunday.  A  re- 
vival of  the  old  "blue"  laws  is  ap- 
parently   on    the    way. 


BROOKS 


THE    NAME    YOU    GO  BY 
WHEN    YOU   GO  TO    RIIY 


COSTUMES 


&OWlstS     AND 


tJNIF-OR.]VfS 


^^?:^o'\.':^o  cos.0Me3\lS\-°-^ 


Week's  Headlines 


Monday 

Holiday. 

Tuesday 

Harold  B.  Franklin,  on  way  East,  declares 
negotiations  on  pooling  of  four  Middle 
West  circuits  with  Stanley  are  in  embry- 
onic  stage. 

Democrats  and  insurgents  in  Senate  move 
to    forestall    tax    cut    delay. 

(ilendon  AUvine  joins  Fox  as  director  of  ad- 
vertising   and    publicity. 

National  Cinema  Commission  of  France  ap- 
proves plan  for  establishing  quota  of  seven 
to  one;  M-G-M  secures  distribution  rights 
to  "Casanova,"  French  film,  for  United 
States    and    Canada. 

Wednesday 

"Architectural  Forum"  survey  shows  theater 
construction  in  U.  S.  will  fall  off  $37,714,- 
500    in    1928    as    compared    with    1927. 

Spyros  Skouras  chosen  as  general  manager 
of  Saxe  circuit  in  deal  for  pooling  four 
Mid-West    circuits. 

Conference  to  be  held  next  week  with  Con- 
gress members  by  musician  unions  to  seek 
legislation  barring  foreign  musicians  from 
competing  with   Americans. 

Fox  announces  plans  for  a  five-year  produc- 
tion   program    involving    $100,000,000. 

S.  R.  Kent  states  contracts  of  Paramount 
to  supply  home  shows  are  for  one  year 
and    will    not    be    renewed. 

Thursday 

Chicago  exhibitors  meeting  to  fight  demand 
of   25    per   cent    increase   of   operators. 

Max  Shoolman  states  no  deal  made  for  trans- 
fer of   Poll   chain  to  other   interests. 

Fo.x  ready  to  start  release  of  Movietone  En- 
tertaitiments    in    January. 

Friday 

Deal  progressing  for  bringing  Northwest  The- 
ater  Circuit   into   Wesco  pool. 

"Exhibitors  Herald"  and  "M.  P.  World" 
amalgamated,  with  Martin  Quigley  editor 
and    publisher. 

United  Artists  and  Loew's  make  deal  for 
25    per   cent   interest    in    English    chain. 

Saturday 

1928  Outlook  is  brightest  in  film  history, 
authorities  agree  in  forecasts  prepared  for 
THE  1928  FILM  DAILY  YEAR  BOOK; 
Hays    confident    over    future. 

Universal  may  close  studio  owing  to  ad- 
vance  of    production   on    schedule. 

Charles  Chaplin  to  make  three  features  in 
1928. 

FBO  salesmen  authorized  to  approve  con- 
tracts during  Grand  February  Jubilee 
Drive. 


AVAILABLE   FEBRUARY    1st 

Very  desirable  space  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection room  on  floor — Inquire 

First    Division    Pictures,    Inc. 
729  Seventh  Avenue  12th  floor 


V  Wherever 
^  you  go— 
m  Plaza  Hotels 
1^  are  famous. 


— In  Boston 


— in  New  York 
l^  — in  London 
[Qfll     Also  in 

Hollywood 
If ■  the 

rHOUYWOC  d'^ 

PIAIA 

UoUywooJ,  Californ^ 


THE 


Sunday,  January  1,   1928 


SHOWMANSHIP    ANALYSES    OF 

PRESENTATIONiS    AT    LEADING 

THEATERS 


Presentations 


A    PRACTICAL    GUIDE   TO    ALL 

EXHIBITORS  IN   BUILDING  UP 

PROGRAMS 


,By   JACK   NARROWER 


SEVERAL  ACTS  DIVIDE 
AT 


T 


EDDIE  ELKINS'  BAND 
CLICKS  AT  MARK  STRAND 


The  holiday  week  program  at  the 
Paramount  opened  with  a  Christmas 
offering  in  which  two  httle  girls 
dream  of  a  visit  to  toyland.  Their 
fancies  were  visualized  in  song  and 
dance  offerings,  with  choral  numbers 
pertinent  to  the  season.  The  settings 
and  costumes  were  all  attractive  and 
in  keeping  with  the  general  atmos- 
phere of  Yuletide. 

"Russian  Revels,"  however,  was  the 
chief  presentation  unit  and  consisted 
of  musical  numbers  by  the  Para- 
mount stage  orchestra,  under  the  di- 
rection of  Lou  Kosloff,  augmented 
with  dancin-g  and  vocal  selections. 
The  Ormonde  Sisters,  a  song  and 
dance  act,  were  one  of  the  big  hits  of 
the  show  and  the  Berkoff  girls,  unison 
steppers,  showed  fine  training  and 
numbers  that  went  over  very  well. 
Louis  and  Frieda  Berkoff  also  ap- 
peared in  single  and  double  dance 
numbers  and  the  Don  Vocal  Four 
were  heard  in  several  songs.  The 
Paramount  News,  an  Inkwell  cartoon 
and  "The  Gay  Defender"  comprised 
film    entertainment. 

—  Happy  New  Year  — 

ROXY  PUTS  ON  GREAT 
SHOW  jOR  HOLIDAYS 

The  Christmas  season  was  ushered 
into  the  Roxy  with  a  gala  festival  bill 
completely  pertinent  to  the  period  and 
offering  an  entertainment  staged  on  a 
lavish  and  wholly  extensive  scale.  It 
is  one  of  the  biggest  things  attempted 
on  the  Roxy  stage  thus  far  and  one 
of  the  best  ever  offered  in  the  picture 
theaters  of  the  city.  Beginning  with 
the  Old  English  Christmas  Carols, 
continuing  with  "The  Adoration,"  a 
picturesque  and  reverently  handled 
visualization  of  the  Birth  of  Christ, 
with  fitting  vocal  accompaniment,  and 
then  the  Gambarelli  doll  ballet  (with 
Locke-Harak-Locke,  three  steppers 
who  will  dress  any  program),  con- 
cluding with  the  elaborate  presenta- 
tion of  the  "Cinderella"  legend, — 
right  straight  through  it's  a  great 
show,  a  guaranteed  entertainment. 
The  screen  offers  the  news  reel  with 
Fox  Movietone,  "Silk  Legs"  and 
"Empty  Socks,"  a  cartoon. 


HARRY  COHEN 

Theatrical    Enterprises 
Vaudeville  and  Novelties 

JACK  SHERWIN,  Mgr. 

1587    Bway.      PENnsylvania    9168 
Local  Follies  Reviews  Arranged 


Set  the  Christmas  atmosphere  with 
the  orchestra  presenting  "Yuletide 
Tone  Poem"  assisted  by  Fania  Dav- 
idson lending  the  vocal  accompani- 
ments against  some  appropriate  stage 
setting.  Next  came  "A  Toy  Sol- 
dier's Romance,"  with  Nikolas  Daks 
as  the  soldier  making  dancing  love  to 
Patricia  Bowman.  Daks  did  a  jump- 
ing step  for  all  the  world  like  a  toy 
soldier  bouncing  up  and  down  on  a 
string. 

The  newsreel  followed,  and  then 
Eddie  Elkins  and  his  orchestra  gave 
a  fine  brand  of  harmony  such  as  they 
have  been  dispensing  recently  to  the 
delight  of  hotel  audiences.  There 
was  a  smoothness  about  their  work 
that  got  the  applause.  Elkins  works 
without  fireworks,  but  the  effect  is 
there  just  the  same.  Between  the 
band  numbers,  several  good  acts 
were  brought  on.  First  there  were 
the  Vercell  Sisters  in  a  neat  dance 
duo.  Arthur  Ball  vocalized  and  was 
so  good  that  they  brought  him  back 
for  another  bit  at  the  end.  Peggy 
Wagner  specialized  in  some  nifty 
acrobatic  steps,  and  Hal  Sidaire  was 
on  for  the  close  with  some  fast  step- 
ping. 

Just  enough  stage  entertamment 
without  swamping  the  feature  pic- 
ture. "The  Love  Mart,"  which  was 
followed  by  a  short,  "Odds  and 
Ends."  Elkins'  orchestra  made  the 
grade  with  lots  to  spare. 

—  Happy  New  Year  — 

Family  Album  at  Hartford 
The    Family    Album    is    the    main 
attraction  at  the  Allen   in   Hartford, 

booked   by   Amalgamated  ^Vaudeville 
Agency. 

—  Happy  New  Year  — 

Orchestra  at  Fays'  Rochester 
The  Flotilla  Orchestra  is  the  fea- 
ture stage  attraction  at  Fays'  Roches- 
ter this  week,  the  act  being  handled 
from  the  office  of  Amalgamated 
Vaudeville   Agency. 


IT  ON 
STAGE  OE  CAPITOL,  N.Y. 


The  Capitol  celebrated  Christmas 
Week  with  a  stage  show  called 
"Christmas  Revels"  in  which  the 
highly  appropriate  toy  shop  idea  was 
carried  out  with  the  entertainers  per- 
forming after  the  order  of  automa- 
tons. The  Chester  Hale  girls  in  a 
soldier  drill  were  especially  good  and 
Joyce  Coles  and  Jane  Overton  in 
"mechanical  doll"  dances  also  pleased 
the  audience.  Gerardo  and  Adair 
may  properly  claim  the  line  which 
describes  them  as  "sensational 
dancers." 

William  Robyn,  the  tenor  of  the 
Capitol  troupe,  sang  and  there  was 
a  sextette  of  accordionists  playing 
popular  melodies.  Smith  and  Had- 
ley  offered  some  trick  steps  of  their 
own  which  proved  far  more  popular 
than  their  rather  uneffective  imita- 
tion of  Cy  Landry's  slouch  dance. 
Costuming  and  scenic  effects  were 
colorful.  The  overture  was  "Tann- 
hauser"  and  the  screen  offered  the 
newsreel  and  "Quality   Street." 


Johnson's  Band  at  Philly 

Arnold  Johnson  and  his  Band  are 
the  headliners  at  the  Stanley  in  Phila- 
delphia. The  act  is  being  handled  by 
Lyons  &  Lyons. 

—  Happy  New  Year  — 

Florence  Brady  at  Capitol 

Florence  Brady  is  one  of  the  stage 
attractions  at  the  Capitol,  being 
booked  through  the  office  of  Lyons 
&  Lyons. 

—  Happy  New  Year  — 

De  Albert  Revue  at  Aldine 

Jack  De  Albert  Revue  is  the  main 
attraction  at  the  Aldine  in  Wilming- 
ton  this  week. 

—  Happy  New  Year  — 

6  Acts  for  Stanley,  Baltimore 

The   following  six  acts  are   on  the 

nigram  at  the  Stanley  in  Baltimore 

this   week:      Restivo,    Ruth   Watson, 

Vale   &   Stewart,   Hoakem..  Veronica 

and  Nesi. 


Standard 

VAUDEVILLE 

for  Motion  PictBre  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGEWCY 

Lackawanna  7876 
1579  BROADWAY,    NEW  YORK  CITY 


r--  — 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,    New  York  City 

Phone  Penn.  3580 


SIXTEEN  AMERICAN  ROCKETS 

owned  by 

RUSSELL  K  MARKERT 

booked  by 

RUSSELL  K  MARKERT 

After  8  successful  weeks  at  the 
ROXY  THEATRE,  N.  Y. 

Signs  with  JONES  and  GREEN'S  New  Musical 
Comedy  RAIN  OR  SHINE 


Two  New 


RUSSELL  E.  MARKERT 


Specialty  Dancing  Troupes  now  in  Train- 
ing will  be  ready  for  booking 
December  20th 

"Keep  Your  Eye  on  Us" 

RUSSELL  E,  MARKERT  ""TA°^ 


Sunday,  January  1,  1928 


"Chicago" 

Pathe  Length:  9992  ft. 

LURID  YARN  OF  CHICAGO 
LIFE.  HAS  PLENTY  OF  GUTS 
AND  GENEROUS  SHARE  OF 
LAUGHS.  CHECK  UP  ON  IT 
FOR   FAMILY   TRADE. 

Cast Phyllis   Haver,   attractive 

and  very  good  as  Roxie  Hart.  Vic- 
tor Varconi,  as  the  husband,  splen- 
did. Robert  Edeson  fine  as  the  law- 
yer. Virginia  Bradford  lovely  in  a 
bit. 

Story  and  Production Melo- 
drama, based  on  Maurine  Watkins' 
play  of  same  name.  There  is  a  good 
deal  of  satire  in  "Chicago."  Like- 
wise plenty  of  situations — strong  ones. 
Roxie  Hart  is  unfaithful  to  her  hus- 
band. She  crosses  words  with  her 
y  lover,  shoots  him,  goes  on  trial  and, 
by  traveling  through  clever  by-ways 
in  the  legal  machinery  and  harping  on 
the  sympathies  of  the  jury,  goes 
free.  Red  meat  in  this  one  and  not 
much  sugar-coating  to  disguise  it 
either.  Roxie  gets  her  just  deserts 
in  the  end  when  her  husband  orders 
!  her  out  of  the  house.  So  right  con- 
quers after  all. 

Direction. ..  .Frank   Urson;   good 
Author    Maurine    Watkins 

Scenario Lenore  J.   Coffee 

Photography Peverell   Marley; 

fine. 


Lillian  Gish  in 

"The  Enemy" 

M-G-M  Length:   8189  ft. 

A  PREACHMENT  AGAINST 
WAR.  HEAVY  ENTERTAIN- 
MENT THAT  IMPRESSES,  BUT 
NOT  ALL  THE  WAY.  CUTTING 
WOULD  HELP  CONSIDERA- 
BLY. 

Cast Lillian   Gish  very  good; 

Frank  Currier  and  George  Fawcett 
in  "fat"  parts  which  they  fill  excel- 
lently; Ralph  Forbes  pleasing  as 
hero.  Others  Karl  Dane.  Fritzi 
Ridgeway,  Polly  Moran. 

Story   and    Production Drama, 

leased  on  Cbanning  Pollock's  play  of 
same  name.  This  is  a  war  story  of 
the  folks  who  stayed  at  home.  Ac- 
tual war  stuf?  has  been  subordinated 
to  a  long  narration  of  the  sufferings 
of  a  Viennese  family,  stripped  of  ev- 
erything by  the  ravages  and  demands 
of  the  conflict.  The  idea  behind  it 
is  an  appeal  for  an  international 
brotherhood  of  man  committed  to  the 
aliolition  of  all  war.  The  message  is 
clear,  but  the  manner  in  which  it  is 
gotten  over  could  have  been  far 
more  effective.  Nevertheless,  there 
is  considerable  in  the  picture  which 
has  power.  It  is  unfortunate  that 
so  much  footage  is  consumed  in  get- 
ting to  these   sequences. 

Direction Fred    Niblo; 

satisfactory. 

Adaptation Willis   Goldbeck; 

Scenario Agnes  Christine 

Johnston 

Photography.  .Oliver    Marsh;    fine 


Billie  Dove  in 

"The  Love  Mart" 

First  National         Letigth:   7388  ft. 

BILLIE  DOVE  GORGEOUSLY 
BEAUTIFUL,  BUT  GILBERT 
ROLAND  MAKES  IT  HIS  PIC- 
TURE IN  A  FINE  ROMANTIC 
CHARACTERIZATION.  SEXY- 
COLORFUL— ROMANTIC. 

Cast. . .  .They  don't  come  any  more 
beautiful  than  Billie  Dove.  And  Fitz- 
maurice  makes  her  act.  Gilbert  Ro- 
land never  better,  and  hits  his  stride 
in  this  one.  Noah  Beery  adds  the 
swashbuckling  villain  atmosphere 
Others  Armand  Kaliz,  Emile  Chau- 
tard,  Boris  Karloff  and  Raymond 
Turner. 

Story  and  Production. . . .  Roman- 
tic love  drama,  from  "The  Code  of 
Victor  Jallot,"  by  Edward  Childs 
Carpenter.  Crammed  with  screen 
values,  this  story  was  a  juicy  bit  for 
Director  Fitzmaurice  to  build  up  into 
colorful  entertainment — which  he 
did.  A  tale  of  old  New  Orleans  in 
the  slave  days.  The  director  has 
caught  the  leisurely,  glamorous  atmo- 
sphere of  the  old  South.  It  is  a  re- 
lief from  the  jazzy  modern  pictures. 
Billie  Dove  never  screened  better. 
And  Gilbert  Roland  as  a  romantic 
adventurer  shaking  a  mean  rapier 
will  have  all  the  flappers  flopping  for 
hnu.  Noah  Beery  pulls  one  of  his 
nice  dirty  villain  parts  in  great  style. 

Direction George   Fitzmaurice; 

l)ox-officey. 

Author.  .Edward  Childs  Carpenter 

Scenario Benjamin   Glazer 

Photography. . . .  Lee  Garmes;  good 


Richard  Dix  in 

"The  Gay  Defender" 

Paramount  Length:   6376  ft. 

DIX  THE  DASHING  CABAL- 
LERO  WHO  TEARS  THROUGH 
SIX  REELS  OF  HEROICS  IN 
FINE  STYLE.  COLORFUL  AND 
ROMANTIC  BACKGROUND 
ADDS  TO  ENTERTAINMENT. 

Cast. ..  .Richard  Dix  the  dauntless 
hero  who  does  the  most  improbable 
feats  with  such  snap  and  assurance 
that  the  absurdities  are  easily  for- 
given. Thelma  Todd  a  pretty  senor- 
ita.  Fred  Kohler  one  of  the  screen's 
best  bad  men.  Others  Jerry  Mandy, 
Robert   Brower,   Harry   Holden. 

Story  and  Production ....  Comedy 
drama.  Gregory  La  Cava  has  made 
a  thoroughly  good  entertainment  for 
general  audience  purposes.  Of  course 
the  critical  crowd  who  object  to  im- 
probabilities will  find  plenty  to  ques- 
tion but  for  the  average  fan  crowd 
the  action,  the  snap,  the  romance  and 
the  incidental  comedy  business  will 
afford  a  completely  satisfying  enter- 
tainment. The  production  is  excel- 
lent. Dix  plays  the  role  of  hero  bold, 
the  idol  of  the;.  Spanish  settlement 
and  their  savior  finally  when  the  des- 
peradoes have  about  secured  the  up- 
per hand.  Dix  is  greatly  outnumber- 
ed in  most  of  the  encounters  but  he 
is 'a  miraculous  victor,  and  a  thrill- 
ing one. 

Direction Gregory    La    Cava; 

good. 

Author Grover    Jones 

Scenario ..  Roy  Harris,  Sam  Mintz, 
Ktnneth  Raisbe^k. 

Photography Edw.    Cronjager; 

good. 


"Silk  Legs" 

Fox  Length:   5446   ft. 

BREEZY  YARN  SUFFICIENT- 
LY DIVERTING  TO  TAKE  A 
MAN'S  MIND  OFF  HIS  BUSI- 
NESS TROUBLES.  LITTLE  TO 
THE  STORY  BUT  QUITE  A 
SHOW   NEVERTHELESS. 

Cast Madge    Bellamy    the    lady 

hosiery  drummer  who  outwits  the 
smart  alec  salesmen,  James  Hall. 
Joseph  Cawthorn  a  susceptible  old 
codger  and  Maude  Fulton  the  vainp- 
ish  lady  buyer.  A  good  cast  and 
well   suited. 

Story    and    Production Comedy 

romance.  The  story  doesn't  amount 
to  much  but  it's  a  swell  show  never- 
theless. There  is  enough  eye-getting 
business  to  keep  the  crowd  at  strict 
attention  most  of  the  way  through. 
A  display  of  silk  hosiery  on  living 
models  is  but  one  interesting  phase 
of  the  entertainment  offered.  The 
beach  and  the  bathing  beauties  are 
also  put  on  parade  and  to  the  same 
end  they  have  Madge  Bellamj'  take 
a  bath  between  stocking,  sales.  What 
plot  there  is  concerns  Madge's  ef- 
forts to  land  a  certain  contract 
against  the  opposition  of  a  wise- 
cracking drummer  who  happens  to 
be  quite  keen  about  the  lady  drum- 
mer and  is  completely  out-smarted 
when  it  comes  to  getting  the  client 
to  sign  on  the  dotted  line. 

.        Direction Arthur    Rosson ; 

I    satisfactory. 

Author Frederica    Sagor 

Scenario Frances    Agnew 

Photography R.    J.    Bergquist; 

good. 


Wally  Wales  in 

"Desperate  Courage" 

Pathe  Length:  4398  ft. 

RANCHERS  AT  WAR  OVER 
GRAZING  LAND  WITH  HERO 
RIDING  UP  IN  THE  NICK  OF 
TIME  AND  PARTICIPATING 
IN  THE  ACTIONFUL  FESTIVI- 
TIES. 

Cast.  .Wally  Wales  the  desperate 
and  courageous  hero  who  can  take 
great  chances,  because  a  hero  never 
dies.  Olive  Hasbrouck  his  incentive. 
Bill  Dyer  the  grizzly  villain.  Chas. 
Whitaker  and  Al  Taylor  his  help- 
mates and  others  Lafe  McKee,  Fan- 
chon  Frankel,  Tom  Bay. 

Story  and  Production. .  .Western; 
adapted  from  "Riders  of  the  Stock- 
ade Ranch."  There's  plenty  of  good 
action  and  for  the  exhibitor  who 
plays  to  admirers  of  westerns  that's 
about  all  need  be  said.  The  story 
deals  with  one  of  the  popular  west- 
ern  situations,   this  time   neighboring 

anchers  at  war  over  grazing  lands 
with  the  girl  and  her  pa  sticking  it 
out  against  great  odds  until  hero 
arrives    on    the    scene    and    gets    the 

crap  organized.  How  he  manages 
to  corral  the  enemy  band  and  deliver 
the  bad  men  to  the  posse  affords  five 
reels  of  good  live  action,  fast  riding, 
scraps  and  the  customary  western 
fare.  Hero  receives  his  just  reward 
in  the  hand  of  the  colonel's  daughter. 

Direction.  .Richard    Thorpe;    good 

Author Frank  Taylor 

Scenario Frank    L.    Inghram 

Photography Ray   Ries;  good 


Buzz  Barton  in 

"The  Pinto  Kid" 

FBO  Length:  4884  ft. 

COWBOY  KID  IN  ANOTHER 
OF  HIS  INTERESTING  JUVE- 
NILE HERO  ROLES.  SHOULD 
BE  PROVIDING  HIS  BOY  AD- 
MIRERS WITH  A  GREAT  KICK. 

Cast.  ..  .Young  Buzz  a  likable  lad 
and  a  Johnny-on-the-job  when  it 
comes  to  hoodwinking  the  rascal  of 
the  party,  played  by  Walter  Shum- 
way.  Gloria  Lee  and  Hugh  Trevor 
the  romancers.  Frank  Rice  hero's 
l)uddy,  as  heretofore. 

Story  and  Production. ..  .Western. 
These  Buzz  Barton  pictures  should 
he  going  great  with  the  youngsters 
everywhere.  The  fact  that  a  young 
lad  is  doing  all  the  tricks  the  grown- 
up cowboys  do  should  certainly  hand 
them  a  thrill.  Buzz  rides  like  a 
streak  and  although  they  don't  pitch 
him^  into  any  scraps  it  might  not  be 
amiss  to  let  him  take  a  try  at  it. 
He's  right  on  the  job  every  time  the 
boss'  daughter  needs  rescuing.  FBO 
is  providing  the  boy  star  with  first 
rate  vehicles  and  they're  consistent- 
ly good  entertainment,  every  one  of 
them.  This  time  Buzz  rounds  up  the 
gang  trying  to  fleece  the  boss  out 
of  his  ranch  because  a  projected  irri- 
gation process  will  make  it  highly 
valuable. 

Direction Louis   King;    good 

Authors Jean   Dupont— John 

Twist. 

Scenario    Delia    M.    King 

Photography Roy   Eslick;   good 


May  McAvoy  and  Conrad  Nagel  in 

"If  I  Were  Single" 

Warners  Length:   6320   ft. 

UNEVENTFUL  PIECE  OF 
LIGHT  COMEDY.  A  PITY  TO 
CAST  THE  CHARMING  MAY 
McAVOY  IN  SUCH  TAWDRY 
BUSINESS. 

Cast. ..  .Completely  helpless  with 
the  inane  parts  allotted  them.  May 
McAvoy  charming  as  ever  but  that 
isn't  enough  this  time.  Conrad  Nagel 
gets  a  poor  break.  Myrna  Loy  has 
about  the  best  role,  that  of  the  "other 
woman."  Andre  Beranger  in  stock 
poses. 

Story  and  Production. ..  .Comedy 
romance.  It  is  difficult  to  imagine 
wherever  they  saw  the  possibilities 
of  a  feature  in  this  storJ^  And  to 
make  matters  worse  the  director  has 
gone  into  the  seventh  reel  with  it. 
A  young  couple  hitting  it  off  fairly 
enough  until  a  vamp  enters  in  and 
then  a  long  session  of  dull  nothings 
in  which  each  suspects  the  other  of 
petty  violations  and  finally  patch  up 
the  break  with  a  reunion.  A  cigarette 
lighter  starts  the  trouble  which  is 
supposed  to  provide  a  series  of  inti- 
mate little  family  squabbles  intent  on 
laughs  but  the  whole  affair  fails 
miserably,  due  largely  to  poor  di- 
rection and  too  much  footage.  May 
McAvoy  deserves  a  better  break  than 
she  is  getting. 

Direction Roy  Del  Ruth; 

doesn't   get   the    laughs. 

Author Robert  Lord 

Scenario Robert    Lord 

Photography Ed    DuPar;    good 


I 


THE 


Sunday,  January  1,  1928 


"Man  Crazy" 

First  National         Length:  5542  ft. 

LIGHT  COMEDY  OF  MOD- 
ERN YOUTH  AND  LOVE  GIVES 
MACKAILL  AND  MULHALL 
A  CHANCE  TO  BREEZE 
THROUGH  AN  ENTERTAIN- 
ING HOUR. 

Cast.  ..  .Dorothy  Mackaill  as  the 
daughter  of  wealth  is  charming.  Jack 
Mulhall  peps  up  the  proceedings  with 
his  gay  personaHty.  Edythe  Chap- 
man gets  the  biggest  laughs  in  fine 
characterization.  Others  Phillips 
Smalley,  Walter  McGrail  and  Ray 
Hallor. 

Story    and    Production Light 

comedy,  from  the  Grace  Sartwell 
Mason  story,  "Clarissa  and  the  Post 
Road."  As  long  as  producers  insist 
on  using  Satevepost  stories  for  the 
publicity  value,  this  is  probably  as 
good  screen  material  as  any  of  them. 
Clever  direction  and  excellent  dress- 
ing made  the  slight  story  zip  along 
entertainingly.  It  belongs  to  that 
type  of  light  entertainment  that  al- 
ways holds  a  popular  appeal.  Doro- 
thy as  the  daughter  of  wealth  picks 
a  poor  boy.  Jack  Mulhall,  for  her 
affections.  Edythe  Chapman  as  her 
aristocratic  grandma  shocked  at  Dor- 
othy's modern  ways  is  delightful  and 
amusing.     Ideal  for  family  trade. 

Direction. ..  .John    Francis   Dillon; 

clever. 

Author Grace  Sartwell  Mason 

Scenario Perry    Nathan 

Photography. . .  .James  Van  Trees; 

good. 


Short  Subjects 


"Legionnaires  in  Paris" 

FBO  Length:  5771  ft. 

COMEDY  BASED  ON  LEGION 
CONVENTION  IN  PARIS.  SE- 
RIES OF  GAGS  AND  COMEDY 
SITUATIONS  GET  MANY 
LAUGHS  ESPECIALLY  WHERE 
KIDS   ARE   CONCERNED. 

Cast.... Kit  Guard  and  Al  Cooke 
the  delegates  who  have  a  difficult 
time  avoiding  the  Paris  police.  Louise 
Lorraine  the  cute  French  girl.  Oth- 
ers unimportant. 

Story  and   Production. ..  .Comedy. 

The  author  has  used  the  recent 
American  Legion  convention  as  a 
background  for  a  set  of  comedy  gags 
and  situations  that  bring  out  an  am- 
ple number  of  laughs  although  of  a 
rather  disconnected  order.  The  story 
follows  no  strict  continuity  but 
rather  is  composed  of  an  episode 
dealing  with  the  adventures  of  the 
two  delegates  as  they  try  to  avoid 
a  meeting  with  the  Paris  police  who 
are  hot  on  their  trail.  Al  and  Kit 
believe  that  they  are  wanted  for  a 
murder  which  they  were  accused  of 
during  armistice  time  but  of  which 
they  were  innocent.  They  are  una- 
ware that  a  French  general  wishes 
to  decorate  them  for  having  saved 
his  life  during  the  war. 

Direction.  ..  .A.    E.    Gilstrom;    fair 

Author    Louis    Sarecky 

Scenario    Jefferson    Moffitt 

Photography Philip   Tanura; 

good. 


Creations  Parisienne 
McCall — Educational 

Colored  Fashions 
Type    of    production. ..  .1    reel    color 

novelty 

Hope  Hampton  does  her  gorgeous 
mannequin  act  arrayed  in  a  million 
dollars  more  or  less  of  Parisian  fin- 
ery. All  the  fashion  architects  such 
as  Paul  Poiret,  Boue  Soeure,  Callot, 
etc.j  are  represented.  The  color  work 
is  exquisite,  Hope  is  ditto,  and  the 
women  and  girls  will  grow  google 
eyed  with  envy  as  they  watch  the 
dizzy  fashion  parade. 

—  Happy  New  Year  — 

"Brand  of  Courage" 
Universal 
Usual  Western  Fare 
Type  of  production. .  .2  reel  Western 
A  special  investigator  for  the 
Cattlemen's  Association,  assigned  to 
arresting  horse  rustlers,  is  pursued 
by  the  heavies.  He  hides  in  a  ranch 
house,  with  the  aid  of  an  attractive 
girl,  whom  the  outlaws  kidnap,  be- 
lieving that  she  has  witnessed  what 
is  believed  to  have  been  the  murder 
of  the  investigator.  He  overtakes  the 
rustlers  and,  of  course,  rescues  the 
fair  lady.  All  old  stuff,  with  the  rid- 
ing the  best  feature.  Bob  Curwood 
the  star,  with  Peggy  Montgomery  the 
feminine  lead.  Bruce  Mitchell  di- 
rected. 

■ —  Happy  New  Year  — 

"Exploring    England   with 
Will  Rogers  " 
Pathe 
Geography   and   Wisecracks 
Type  of  production....!  reel  novelty 
Scenic 
This  numbers  presents  a  combina- 
tion  of    English   geography   and   his- 
tory, with  a  side  dish  of  Will  Rogers' 
wisecracks,    which    are    weak.     With 
Will  as  guide  the  audience  is  taken 
on    a    personally-conducted    tour    of 
England,    with    stops    at   the    palace, 
the  churchyard  which  Gray's  "Elegy" 
made  famous  and  at  boat  trip  along 
the  Thames.     Only  moderately  inter- 
esting. 

—  Happy  New  Year  — 

"It's  Me" 
Cameo — Educational 
Vacation  Gags 
Type  of  production. .  .  .1  reel  comedy 
Monty  Collins  persuades  his  office 
chum  to  switch  vacation  dates.  Then 
he  rushes  off  to  an  ocean  liner  with 
his  wife.  And  Lucille  Hutton  is 
charming,  which  helps  any  comedy 
a  lot.  Meanwhile  the  chum  is  seen 
pursuing  the  ocean  liner  frantically 
in  a  rowboat,  to  tell  Monty  that  the 
boss  won't  let  him  switch.  It  winds 
up  with  the  chum  catching  up  to  the 
boat  and  breaking  the  news.  All 
hands  row  back  to  shore.  It's  the 
kind  of  foolish  stuff  that  this  boy 
Monty  Collins  can  do  as  well  as  any 
of  them— and   he   does.     Directed  by 

Harry   Sweet. 

—  Happy  New  Year  — 

"Alien   Antics" 

Sportlight — Pathe 

"How  the  Other  Half  Does  It" 

Type    of    production 1    reel    sporl 

magazine. 

Grantland  Rice  wisely  departs  from 
the   groove   in   which   he   has   staged 


most  of  recent  expositions  of  sport, 
and  gives  a  colorful  change  of  atmos- 
phere is  this  regard  by  showing  games 
foreign  to  our  fields  of  play.  There's 
the  _  feather  game  of  China,  cheese 
rolling,  popular  in  Italy,  the  stick 
game  of  the  native  American  Indiana 
and  the  stick  fencing  of  Japan.  These 
combine  to  make  for  a  very  inter- 
esting attraction. 

—  Happy  New  Year  — 

Pathe  Review  No.  51 
Pathe 

Miscellaneous  Entertainment 
Type  of  production....!  reel  novelty 
Subjects  in  this  issue  are:  "An  Old- 
Time  Playground,"  showing  summer 
palace  at  Pekin;  "Crystal  Changes," 
illustrating  astounding  chemical 
changes  under  the  microscopic  eye; 
"Wooden  Fairly  Tales,"  history  of 
Totem  poles;  "Bathroom  Art,"  de- 
picting the  new  fad  of  soap  sculptur- 
ing.    Diverting  to  a  moderate  degree. 

—  Happy  New  Year  — 

"Carnival    Week" 
Aesop  Fables — Pathe 

The  Farmer  Turns  Showman 
Type  of  production....!  reel  cartoon 
Al,  the  farmer,  stages  a  carnival 
in  front  of  his  barn.  The  festivities 
end  hectically  with  a  race  between 
an  elephant  and  an  ostrich.  Trouble 
starts  popping  when  the  farmer,  in- 
toxicated, announces  that  the  rabbit 
won — but  there  wasn't  any  rabbit  in 
the  competition.  This  film  is  typical 
of  the  others  in  the  series. 

—  Happy  New  Year  — 

"Horns  and  Orange  Blossoms" 

Universal 

Stupid   Stuff 

Type  of  production 2  reel  comedy 

This  is  rather  ineffective  attempt  at 
comedy,  with  Charles  Puffy  as  the 
principal  player.  He  devotes  two 
reel's  worth  of  efforts  in  demonstrat- 
ing how  not  to  cook  dinner.  Every 
gag  in  the  film  is  antique.  Directed 
by   Sweet. 

—  Happy  New  Year  — 

"Defensive    Line" 

Grantland    Rice— Pathe 

Real  Football  Plays 

Type  of  production 1  reel  novelty 

Chick  Meehan  of  New  York  Uni- 
versity has  directed  another  enter- 
taining member  of  this  football  se- 
ries. The  principal  of  each  play, 
wearing  a  white  uniform,  is  easy  to 
follow  as  he  applies  1927  strategy. 
Especially  interesting  for  the  football 
enthusiast. 

—  Happy  New   Year  — 

"Defensive   End" 

Grantland   Rice— Pathe 

What  an  End  Should  Do 

Type  of  production 1  reel  novelty 

In  this  lesson  in  gridiron  etiquette, 
Chick  Meehan  as  an  end  demon- 
strates both  offensive  and  defensive 
work.  This  number  is  as  good  as 
its  predecessors. 

—  Happy  New  Year  — 

Shapiro    Short   is    Shown 

A  short  subject  with  George  Ber- 
nard Shaw,  Sir  James  M.  Barrie, 
Sir  Arthur  Wing  Pinero,  Sir  Johns- 
ton Forbes-Robertson  and  other  fam- 
ous Englishmen  is  on  the  opening 
program  of  the  St.  George  Play- 
house, Brooklyn.  It  is  being  dis- 
tributed by  Irving  Shapiro,  723  7th 
Ave. 


OAaV  TIPS  VOUCH  MEAII  DOUAQS  FOQ  SHOWMEN 


"The  Lone  Eagle" 
(Universal) 

One  of  the  local  garages  loaned  a 
Ford  chassis  witTi  a  body  resembling 
that  of  an  airplane.  Banners  read- 
ing, "Modjeska  Today — The  Lone 
Eagle  —  Auto  Repairing  —  Green's 
Garage"  were  hung  on  each  side  of 
the  remodeled  flivver.  This  contrap- 
tion was  used  on  the  streets  during 
the  two  days  run  of  picture,  and  when 
not  being  driven  was  usually  parked 
in  front  of  theater. — F.  J.  Miller, 
Modjeska,  Augusta,  Ga. 

—  Happy  New  Year  — 

"The  Magic  Flame" 
(United  Artists) 

While  a  truck  was  being  driven 
through  the  streets,  red  and  green 
fuses  were  kept  burning  by  a  boy  con- 
cealed inside  the  truck.  The  lobby 
contained  a  novel  shadow  box  with 
two  large  candles — the  flame  being 
made  from  red  crepe  paper  and  il- 
luminated from  the  rear. — M.  Prager, 
Hippodrome,    Fort   Worth,   Tex. 

—  Happy  New  Year  — 

"Painting  the  Town" 
(Universal) 

Lettered  galvanized  buckets  to  spell 
out  the  title  of  "Painting  the  Town." 
These  buckets  were  of  the  16-quart 
variety  and  were  hung  underneath 
the  marquee  and  gave  a  flashy  ap- 
pearance. One  of  the  local  paint 
stores  had  a  window  display  of  cans 
of  paint  as  well  as  neatly  lettered 
cards  announcing  the  title. — Fred  O. 
Slenker,    Garden,    Davenport,    la. 

—  Happy  New  Year  — 

"The  Patent  Leather  Kid" 
(First  Nat'l) 
Police  granted  permission  to  print 
traffic  violation  tickets  so  nearly  like 
the  police  ticket  as  to  deceive  drivers 
at  the  first  and  even  second  glance. 
For  a  number  of  days  these  tickets 
were  tucked  conspicuously  in  the 
windshields  of  autos  parked  in  the 
business  section.  The  message  to 
the  offender  consisted  mainly  of  quo- 
tations concerning  the  amusement 
qualities  of  the  picture  from  the  re- 
viewers of  the  Detroit  dailies.  Room 
clerks  of  the  hotels  each  night  tucked 
into  the  mail  box  of  each  new  guest 
a  plain  envelope  which  contained  a 
printed  card,  in  black  type,  giving 
them  information  about  Detroit  and 
about    the    picture. — Miles,    Detroit, 

Mich. 

—  Happy  New  Year  — 

"Tea  for  Three" 
(M-G-M) 

Made  use  of  the  letter  'T'  and  the 
numerals  '4'  and  '3'  to  advertise  "Tea 
for  Three."  The  "T43"  was  not  iised 
in  the  newspaper  ads  but  was  given 
prominence  on  some  of  the  posters 
and  in  the  large  electric  sign.  _  This 
abbreviated  title  attracted  attention.— 
Marsline    K.    Moore,    Capitol,    Okla- 

b.oma  City. 

—  Happy  New  Year  — 

Work  on  Kenosha  House  to  Start 
Kenosha,  Wis.— Construction  is 
expected  to  start  soon  on  the  the- 
ater and  hotel  building  to  be  erect- 
ed at  Elizabeth  and  Grover  Sts.  by 
North  Shore  Development  Co.  The 
building  will   cost  $450,000. 


THE 


-;gB^ 


DAILY 


Sunday,  January  1,  1928 


RAPID     STRIDES    ARE    BEING 

MADE       IN       THE       FOREIGN 

FIELD.         KEEP      POSTED 

THROUGH   "FOREIGN 

MARKETS" 


Foreign  Markets 


NEWS    FLASHES    PROM    FILM 

CENTERS      ALL      OVER      THB 

GLOBE:     MELBODRNB, 

LONDON,    BERUK. 

PARIS 


By  JAMES   P.    CUNNINGHAM 


BRITISH-GERMAN  flLM 
ALLIANCE  ESTABLISHED 


By  ERNEST   VV.  FRED  MAN 
Editor   "The   Daily  Film   Renter" 

London  —  A  reciprocal  agreement 
has  been  entered  into  between  promi- 
nent British  and  German  interests, 
■which  permits  the  Gaumont-British 
Co.  to  have  a  voice  in  production  of 
Ufa  and  to  have  a  representative 
present  in  the  BerHn  studios  during 
production,  v^'hile  the  German  con- 
cern Hkewise  will  be  represented  in 
the  British  company's  production  ac- 
tivities. 

Starting  in  April.  Gaumont  will 
distribute  Ufa  product  in  the  United 
Kingdom.  On  the  other  hand,  Ufa 
will  acquire  a  definite  proportion  of 
the  Gaumont  product  for  Germany, 
and  will  handle  them  on  a  percentage 
basis.  Substantial  advance  payments 
and  cash  guarantees  will  be  given  on 
both  sides. 

The  British  industry  is  elated  over 
this  deal,  as  it  marks  the  first  time 
that  a  British  company  has  been  able 
to  negotiate  a  contract  for  volume 
distribution  in  the  Continental  mark- 
et. It  is  planned  through  the  com- 
bination of  British-German  product 
to  make  a  strong  bid  in  Central  Eu- 
ropean States  in  opposition  to  the 
hold  now  enjoyed  by  American  pro- 
ducers. 

—  Happy  New  Year  — 

Gance's  "Napoleon"  Is 
Called  Success  in  France 

Paris — Abel  Gance's  film  "Napol- 
eon" is  being  shown  generally 
throughout  France  and  is  reported  to 
be  meeting  with  unprecedented  suc- 
cess everywhere.  At  the  Salle-Mari- 
vaux  here,  where  the  film  is  being 
shown  with  the  aid  of  Gance's  triple 
screen  invention,  they  are  turning 
them  away  at  every  performance.  At 
the  Colisee  Cinema  in  Marseilles  the 
film  has  broken  the  box  office  record. 
Gance  is  reported  to  have  obtained 
financial  backing  to  enable  him  to 
continue  his  productions  of  the  life 
of  Napoleon,  which  will  take  several 
years   to  complete. 

—  Happy  New  Year  — 

Olcott's   First   for  Lion   Film 

London— Sidney  Olcott  will  start 
immediate  production  on  "The  Ring- 
er," from  the  Edgar  Wallace  mystery 
play,  as  his  first  production  for 
British  Lion  Film  Corp. 

—  Happy  New   Year  — 

Dagover  In  French  Film 
Paris — Lil  Dagover,  German  star, 
has  been  assigned  an  important  part 
in  "The  Whirlpool  of  Paris,"  a  Films 
d'Art  production.  The  picture  will 
be   directed   by   Marcel    Vandal. 


Hayden  Out  to  Fight 

South  African  Trust 

London — Offices  have  been  opened 
in  Oxford  St.  by  the  Hayden  inter- 
ests controlling  IS  theaters  in  South 
Africa  which  are  operating  in  compe- 
tition with  the  Schlesinger  interests, 
commonly  known  as  the  South  Afri- 
can trust. 

It  is  generally  understood  that  the 
Schlesingers  regard  the  Hayden  op- 
position seriously,  and  that  when 
Schlesinger  came  over  to  England  to 
buy  control  in  De  Forest  Phonofilm 
one  of  his  main  objects  was  to  de- 
feat Hayden's  objective  which  was 
to  get  films. 

—  Happy  New  Year  — 

British  Public  Trading 
Actively  in  Film  Shares 

London — The  investing  public  is 
showing  interest  in  film  stocks  of 
the  more  important  British  compa- 
nies, and  trading  has  been  brisk  for 
several  weeks  past.  A  long  list  of 
companies  have  benefited  from  the 
trading  activity,  including  Associated 
Provincial,  P.  C.  T.  Construction, 
British  Instructional,  British  Inter- 
national, Gaumont-British  and  White- 
hall Films. 

Much  interest  is  being  shown  in 
Non-inflammable  Film  shares.  The 
company  recently  purchased  a  fac- 
tory at  Lancaster  where  it  plans  to 
manufacture  on  an  extensive  scale. 
Meanwhile  new  companies  continue 
to  be  formed  as  a  result  of  the  gen- 
eral stimulus  given  to  the  industry 
by   the   passage   of   the   Films    Bill. 

—  Happy  New   Year  — 

Egypt    Shy    on    Theaters 

Cairo — At  present  there  are  60 
theaters  for  the  14,000,000  inhabitants 
of  Egypt,  with  prospects  that  this 
number  will  be  increased  in  the  near 
future.  There  are  20  theaters  here, 
and  13  in  Alexandria,  the  majority 
of  these  being  well  up  to  modern 
standards.  Several  of  these  have  a 
seating  capacity  of  from  1,000  to 
2,000.  The  weekly  intake  for  the 
first-runs  averages  between  $1,500 
and  $2,500.  Censorship  is  generally 
pretty    strictly    enforced. 

—  Happy  New  Year  — 

Supplying   Austrian   Market 

Vienna  —  Present  market  figures 
show  that  American  pictures  com- 
prise 48  per  cent.  German,  2>7  per 
cent,  with  seven  per  cent  from 
France  and  the  remaining  eight  per 
cent  representing  principally  home- 
made product.  With  the  new  Ufa- 
Gaumont  deal  operating,  Great  Brit- 
ain is  expected  to   figure  actively. 

—  Happy  New  Year  — 

Cutts  Produces  German  Film 

Berlin — Graham  Cutts,  English 
producer,  has  completed  "The  Gamb- 
ling Woman"  for  Sokal  Films,  which 
has  had  a  successful  opening  here. 


Encyclopedic 

How  many  theaters  in  im- 
portant foreign  markets?  How 
are  they  divided?  What  are  the 
tariff  regulations,  copyright  re- 
lations, competition  for  Ameri- 
can pictures,  production  activ- 
ity, agitation  against  American 
films,  taxes,  the  possibilities 
for  future  sales  abroad? 

All  of  these  vital  questions 
and  more  are  answered  com- 
petently and  fully  in  the  For- 
eign Section  of  the  1928  FILM 
DAILY  YEAR  BOOK,  out  in 
January. 


British  Studio  Notes 

London — Gainsborough  Studios  at 
Islington  have  postponed  contem- 
plated production  on  Lord  Dunsany's 
"If,"  and  have  started  work  on  Ro- 
land Pertwee's  "The  South  Sea  Bub- 
ble" under  direction  of  T.  Hayes 
Hunter.  Ivor  Novello  and  Annette 
Benson  are   featured. 

*  *         * 

"The  Rising  Generation"  is  being 
filmed  by  Neo-Art,  with  William 
Freshman  leading  man  opposite  Bet- 
ty Nuthall.  Harley  Knoles  is  direct- 
ing. 

*  *         * 

The  S'toll  studios  have  completed 
"Guns  of  Loos,"  Sinclair  Hill's  latest. 

*  *         * 

Herbert  Wilcox  has  started  pro- 
duction on  "The  Triumph  of  the 
Scarlet  Pimpernel,"  by  Baroness 
Orczy.      Matheson    Lang    is    starred 

*  *         * 

A     British     International     Pictures 

company   is   in    Egypt   for   filming   of 

Tommy     Atkins,"     which     Norman 

Walker    will    direct.       Henry    Victor 

and    Walter    Butler    play    the    leads. 

*  *         * 

Geofifrey  Barkas  and  Michael  Bar- 
ringer  are  directing  "Q-Ships"  for 
the  New  Era  Co.  For  scenes  in  this 
picture  they  have  used  cruisers,  de- 
stroyers and  submarines  with  the  co- 
operation of  the  admiralty. 


TRADING  SCHEME  BRINGS 
QUERYS  FROM  EXHIBITORS 


London — It  would  appear  from  the 
questions  asked  by  exhibitors  at  the 
General  Council  debate  on  the  trad- 
ing scheme  that  a  good  many  of  the 
rank  and  file  are  still  unconvinced 
that  the  new  venture  of  the  C.  E.  A. 
will  put  the  exhibiting  industry  as  a 
whole  on  firmer  ground.  One  of 
he  principal  doubts  seems  to  be  that 
it  will  not  help  the  small  exhibitor. 

T.  Ormiston,  speaking  at  the  Gen- 
eral Council  debate,  reiterated  his 
faith  in  the  trading  scheme  and  pre- 
dicted that  owing  to  the  increasing 
menace  of  the  producer-exhibitor  all 
these  matters  will  come  to  a  head  in 
the  next  few  weeks. 

The  new  year  is  likely  to  see  many 
drastic  changes  in  the  operations  of 
the  industry.  What  Ormiston  does 
not  seem  to  appreciate  is  that  the 
public  will  still  insist  on  seeing  their 
old  favorites  on  the  screen.  And  if 
the  companies  producing  these  films 
refuse  to  do  business  with  the  Na- 
tional Circuit,  then  the  problem  will 
be  presented  to  the  C.  E.  A.  to  prop- 
erly  supply   its   clients. 

—  Happy  New   Year  — 

Protests  German  Ban 
Berlin — In  recent  speech  Dr.  Marx, 
the  German  Chancellor,  commented 
upon  the  "deplorable  increase  in  the 
banning  of  German  films  in  the  oc- 
cupied area  by  the  Inter-Allied  Com- 
mission." He  thought  that  this  ac- 
tion was  the  more  remarkable,  as 
expulsions  of  German  nationals  and 
suppressions  of  periodicals  were  de- 
creasing. 

—  Happy  New  Year  — 

Czechoslovakia  Oversupplied 

Prague — The  local  industry  feels  it 
has  become  necessary  to  do  some- 
thing in  the  way  of  restricting  im- 
ports to  Czechoslovakia,  as  the  mar- 
ket is  overflooded.  The  result  is  that 
even  after  a  successful  first  run 
further  playing  dates  are  hard  to  ob- 
tam  before  six  months,  as  the  the- 
ater owners  are  all  booked  up. 


RicHMouNT  Pictures  Inc. 

723  Seventh  Avenue  New  York  City,  N.  Y. 

D.  J.  MOUNTAN.  President 

Exclusive  foreign  representatives  for  Ray- 
art  Pictures  Corporation  and  other  leading 
independent    producers    and    distributors. 

CbWA.H«»:   «^^H^«O^^Hr^^O.^^.,^a.«.:   DEEJAY.   LONDON 

Exporting  only  the  Best  in  MotiomPictures 


■'•>i 


THE 


Sunday,  January  1,  1928 


Theater  Equipment  and  Management 


By   ARTHUR    W.    EDDY 


CALLS  SUPERVISION 
VITAL  THEATER  FACTOR 


Proper  supervision  is  a  vital  fac- 
tor in  successful  theater  operation, 
according  to  Harold  B.  Franklin, 
president  of  Wesco,  in  "Now,"  house 
organ  of  the  chain.  It's  up  to  the 
manager  to  develop  a  smooth-run- 
ning organization,  one  that  functions 
harmoniously,  says  Franklin,  in  his 
article,    which    reads    as    follows: 

"Supervision  is  very  essential  to  guarantee 
a  fine  service  and  the  larger  the  theater  the 
more  essential  it  is.  A  manager's  responsi- 
bility is  to  know  his  objective  ...  to  under- 
stand just  what  he  wants  to  accomplish.  To 
bring  about  that  result  he  must  fully  control 
his  organization  by  choosing  competent  help- 
ers in  every  department  of  his  operation;  he 
must  know  everyone  in  the  organization  and 
be  familiar  with  his  theater  from  the  cellar 
to  the  garret.  He  must  love  the  theater  en- 
thusiastically and  be  able  to  spread  confidence 
throughout  his  organization.  He  must  have 
ideals  and  make  the  public  believe  in  him 
and  his  objective.  If  he  does  this,  success 
will  be  with  him.  'Every  institution  that  has 
contributed  to  progress,'  says  Theodore 
Roosevelt,  'has  been  built  upon  the  initiative 
and  enthusiasm  of  an  individual.  The  crea- 
tive— the  driving  part  of  every  institution  can 
be   traced   to   the   individual.' 

"Therefore,  the  manager  must  clearly  and 
definitely  establish  the  work  and  the  responsi- 
bilities of  every  one,  and  cooperate  with  them 
all  so  that  organization  may  function  har- 
moniously and  with  a  single  purpose.  While 
department  heads  are  to  be  encouraged  in 
friendly  rivalry  which  is  productive  of  in- 
itiative, they  must  not  conflict,  and  the 
manager   must    guard   against    that   possibility. 

"Proper  advertising,  for  example,  is  de- 
pendent on  early  bookings.  It  is  obvious  that 
the  advertising  department  must  know  the 
type  of  picture  that  is  booked  as  well  as  its 
merit  if  it  is  to  create  an  enthusiastic  cam- 
paign. It  is  therefore  important  that  book- 
ings be  made  promptly  and  carefully  so  that 
the  advertising  department  may  function  ef- 
ficiently. In  the  same  manner  the  projection 
department  must  dovetail  with  the  efforts 
of  the  musical  and  the  production  depart- 
ments. The  duties  of  each  must  be  carefully 
prescribed,  even  when  they  cooperate.  The 
only  barometer  of  the  business  of  operating 
a  theater  is  in  figures.  Figures  of  the  pres- 
ent must  be  compared  with  those  of  the 
past      to      determine      progress      being      made. 


Emphasize  Value  of  Lights 

In  Pulling  Customers   In 


LOEW  BUILDING  1 540  BROADWAY 

TIMES  SQUARE,  NEW  YORK 

LOEW  BUILDING  PENN  AVENUE 

PinSBURGH 


Luring  patrons  into  the  theater  is 
the  subject  of  an  article  which  ap- 
pears in  the  current  issue  of  the 
"National  Pink  Sheet,"  organ  of  Na- 
tional Theater  Supply  Co.,  under  the 
heading:  "How  Do  You  Greet  the 
Passerby?"  The  article,  which  in 
particular  plugs  the  Longsign,  "the 
sign  that  talks,"  reads  in  part  as  fol- 
lows: 

"How  much  business  goes  scampering  on 
its  way  past  your  door  at  each  performance? 
Business  which  with  a  little  serious  thought 
and  a  few  dollars  well  spent  could  be  turned 
into    profits    in    your   box    office    till. 

"That's  a  pretty  broad  question,  Mr,  Ex- 
hibitor, and  one  which  you  possibly  could  not 
answer  with  any  greater  degree  of  accuracy 
than  we — and  we  can't. 

"The  fact  remains  however — and  it"s  a 
stern  one,  too — that  no  matter  how  much 
patronage  you  are  being  favored  with,  you're 
not  getting  it  all,  and  there's  always  plenty 
of  room  on  the  outside  to  do  some  construc- 
tive   campaigning    for   patronage. 

"Your  opportunity — about  75%  of  your 
chance  to  do  your  business  a  good  turn — ^is 
in  outdoor  advertising.  At  least  that  much 
— perhaps  more.  And  the  logical  medium 
and  the  logical  place  to  do  your  publicity  per- 
formance is  right  out  in  front  of  your  place 
of  business. 

"That's  the  point  of  patron  contact — the 
place  to  catch  the  eye  of  the  passerby — be  he 
pedestrian   or  auto  propelled. 

"An  attractive  well-lighted  theater  front, 
orderly  arranged  and  properly  decorated,  is  a 
splendid  setting — the  ground  work  of  profit- 
able out-door  publicity.  And  into  this  back- 
ground must  be  set  the  electric  sign,  the 
illuminated  attention  getter,  that  attracts  the 
passerby. 

"Illuminated  name  signs,  massive  structures 
with  myriad  flashing  color  schemes  and  novel 
eflFects  of  varied  description — some  even  that 
beggar  description — have  long  been  the  the- 
ater owner's  principal  method  of  attracting 
attention  to  his  theater.  And  today  these 
massive  signs — the  most  attractive  ones  cost- 
ing thousands  of  dollars — still  present  a  most 
effective  medium  of   getting   attention. 


"But  into  the  scheme  of  present-day  pro- 
motion of  the  sale  of  seating  space  in  theaters 
has  appeared  a  sign  that  has  revolutionized 
the  process  of  telling  the  public  what  they 
are  offered  for  their  admission  price  on  the 
inside. 

"The  Longsign  does  that  very  thing.  It 
tells  your  public  in  your  own  language,  spell- 
ing out  in  illuminated,  animated  letters,  mov- 
ing at  right  angles  across  the  face  of  the 
sign,  any  message  you  want  to  reach  the 
public  on   the   streets.      And   they   get    it  I 

"It  cannot  fail  to  attract  attention  and  after 
attention  is  gained — it  holds  the  readers'  in- 
terest  in   what   the   showman   has   to   say. 

"With  the  Longsign,  you  can  flash  spell- 
ing talk  about  your  present  program  or  ex- 
ploit the  merits  of  coming  attractions.  It  tells 
a  long  story  or  a  short  one  and  you  can 
change    its   message   as   often    as   you    wish. 

"Briefly,   its   principle   of   operation   is   this: 

"The  mechanism  of  the  sign  is  contained 
in  a  compact  cabinet,  10  feet  long,  15  inches 
high  and   10  inches  wide. 

"On  the  face  of  this  cabinet  is  a  solid  bank 
of  6-volt,  gas  filled  electric  light  bulbs, 
lighting  contact  to  which  is  produced  through 
the  medium  of  an  endless  tape  on  which  the 
letters  of  the  message  have  been  stenciled 
by    perforation. 

"This  tape  is  run  through  a  small  vat  of 
mercury  in  the  sign  mechanism,  the  mercury 
projecting  through  each  perforation  makes 
contact  with  the  lamps  on  the  face  of  the 
sign,  spelling  out  the  message  in  illuminated, 
greatly  enlarged  letters  exactly  as  it  has  been 
stenciled   on   the  tape. 

"The  Longsign  has  a  normal  legibility  of 
600  feet  and  its  reading  speed  may  be  reg- 
ulated as  desired.  Its  initial  cost  is  much 
less  than  the  average  theater's  main  illumin- 
ated name  sign,  and  after  first  cost  the  up- 
keep is  negligible.  It  operates  on  any  lighting 
circuit  and  its  current  consumption  under 
average    conditions    is    less    than    Ic    per    hour. 

"The  sign  is  now  made  in  three  stock  sizes, 
viz :  Four,  six  and  ten-foot  lengths.  The 
ten-foot  stock  sign  is  adequate  for  most  the- 
ater conditions  and  adapts  itself  readily  to 
marquees  where  it  may  be  installed  in  varied 
positions.  The  smaller  signs  are  designated 
for  interior  use,  where  they  may  be  read  at 
close  range." 


Redecorate  B.  C.  House 

Nanimo,  B.  C. — The  Capitol,  for- 
merly the  Dominion,  has  been  trans- 
formed by  scenic  artists  and  interior 
decorators  in  striking  fashion.  A 
sunset  scene  has  been  worked  out 
with  the  theater  dome  representing 
a  gigantic  shell  in  mother-of-pearl. 
Dave  Borland,  manager,  supervised 
the    painting.      Presentations    will    be 

staged. 

—  Happy  New  Year  — 

Krez  Supplies  Asbestos 
Chicago— Paul  J.  Krez  Co.  is 
furnishing  all  the  asbestos  installa- 
tions for  the  United  Artists  theater. 
Approximately  1,000  feet  will  be  used 
to  cover  ice  water,  steam  and  hot 
water   piping. 


The    day    of    the    unadorned    stage   is 
Picture  Houses  has  passed. 

LEE  LASH  STUDIOS 

H.  J.   Kuckuck,  Gen'l  Mgr. 

1818-1838  Amsterdam  Ave.,   N.   Y.  C. 

Brad.   4907 
for  designs  and  prices  of  SETTINGS. 


How  One  Manager   Does  It 

W.  P.  McGeachie,  manager  of  the 
Algoma,  Sault  Ste.  Marie,  Ont.,  has 
been  soliciting  replies  to  the  question, 
''Why  I  Am  an  Algoma  Patron," 
giving  double  passes  to  any  letters 
that    he    considers    worthwhile. 

He  has  received  a  flock  which  tell 
why  the  theater  is  liked  and  he  has 
published  some  of  these.  He  has 
also  received  a  number  of  valuable 
suggestions  which  he  has  carefully 
considered. 

If  You  Art  in  the- 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US   AND    SA^B 
UONBY 

8BND    FOR   OUB   PRICK   LIST 

uiiuoacHBys 

▼▼no  West  32'*St,Ncti<yiork.N.y.^^ 
Pliooe    Pvma.   OSSO 

Motioa  Picture  Department 
p.  a.  «Bd  Ciaukit  Aa<wt»  for  Pebrle 


AIR  SHOULD  BE  CHANGED 
EVERY  2  TO  5 


concerns      itself 
hanging    the    bad     for 


Chicago— Air  in  theaters  should  be 
changed  every  two  to  five  minutes 
according  to  the  ILG  Electric  Ven- 
tilation   Co. 

Regarding  ventilation  the  com- 
pany   says: 

"Perfect  ventilation  is  something  more  than 
providmg  fresh  air  through  an  open  win- 
dow or  an  openmg  in  the  roof— it  is  essen- 
tially a  matter  of  reraovnig  bad  air  by 
positive  power  driven  methods  and  Intro- 
ducing fresh  air  without  causing  objection- 
able   drafts. 

"It  is  all  wrong  to  think  that  you  can 
secure  healthful  air  conditions  by  mixinp 
good  air  with  bad.  First  of  all  the  bad  air 
must  be  entirely  removed  and  when  you  do 
this  the  fresh  air  enters  of  itself.  In  other 
words,  perfect  ventilation 
with  change  of  air 
the    good. 

"Scientific  ventilation  has  determined  that 
every  person  needs  2,000  cubic  feet  of  fresh 
air  an  hour  in  order  to  preserve  his  health 
balance.  If  the  air  is  subject  to  smoke, 
gases,  fumes,  etc.,  then  2,000  to  6,000  cubic 
feet    are    necessary. 

"In  this  respect  it  is  obvious  that  any 
method  of  ventilation  which  operates  spas- 
modically or  depends  upon  the  weather  ele- 
ments to  make  it  function  cannot  provide 
the  number  of  air  changes  required  by  the 
laws    of    good    health. 

"It  is  atmospheric  conditions  and  the  cubic 
content  of  the  room  to  be  ventilated  which 
are  the  basis  for  selecting  the  size  of  ven- 
tilator required  to  provide  the  correct  num 
ber  of  air  changes.  For  instance,  if  a  five 
minute  air  change  is  desired,  all  that  is 
necessary  is  to  estimate  the  cubical  contents 
ot  the  room  by  multiplying  the  len','th,  width 
and  height.  Then  divide  same  by  five  which 
gives  you  the  amount  of  air  the  ventilator 
should  handle  and  determines  the  size  of 
equipment     required. 

"ILG  Power  Roof  Ventilators  are  made 
with  various  size  fans,  ranging  from  12 
inches   to   72   inches    in   diameter. 


MICHEL  ANGELO 
STUDIOS,  Inc. 

214  East  Superior  St. 
Chicago,  111. 

DECORATORS 


Specializing 
in  Theatre 
Decorating 

and 
Furnishings 

BANNERS 


Embellish   Your   NEW  and  Add 
Charm   to    Your    OLD    Theatre 

WRITE  FOR  PRICES 


DAILY  Sunday,  January  1,  1928 


a^i^f^y^U^idss. 


Griffith  to  Make  3  During  1928  | 


Paramount  Well  Satisfied  with  Policy  of    Original  Stories — Corinne  Griffith  to  Make  8  Under 
F.  N.  Contract — Kerry  Going  Abroad  with  No  New  Plans  Made  -Sam  Sax  En  Route  to  N.  Y. 


"BAniE  OF  SEXES"  TO 
BE  FIRST  UNDER  PLANS 


D.  \V.  Griffith  probably  will  make 
three  pictures  during  1928  for  release 
by  United  Artists.  The  first  will 
be  "The  Battle  of  the  Sexes,"  a  re- 
make of  the  picture  he  produced  some 
years  ago.  Because  of  her  work  in 
■'Drums  of  Love"  which  Griliftth  has 
just  completed,  Mary  Fhilbin  is 
tavored  tor  the  leading  role.  This 
puts  at  rest  reports  that  Lillian  Gish 
was  to  be  starred  in  the  picture. 

"Drums  of  Love"  is  the  working 
title  of  Griffith's  new  one  but  a 
change  is  expected.  The  production, 
when  released  by  United  Artists,  is 
expected  to  be  titled  "Ihe  Dance  of 
Life." 

—  Happy  New  Year  — 

Columbia  Signs  Frank 
Capra  to  Direct  Another 

Frank  Capra  has  been  signed  to 
direct  another  Columbia  picture  up- 
on completion  of  "That  Certain 
Thing,"  which  features  Viola  Dana 
and  Ralph  Graves. 

—  Happy  New   Year  — 

Shirley  Mason  Starting  Third 

j         Immediately    upon    completion    of 
,     "The  Wife's  Relations,"  under  direc- 
tion of  George  B.  Seitz,  Shirley  Ma- 
son will  begin  work  in  "So  This  Is 
Love."     Both  are  Columbia  pictures. 

I  "So  This  Is  Love"  will  be  her  third 

I I  for   the  company. 

'  —  Happy  New   Year  — 

Change  in  "Walking   Back"  Lead 

Ivan  Lebedoff  has  replaced  H.  B. 
Warner  in  the  lead  opposite  Vera 
Reynolds  in  "Walking  Back,"  which 
De  Mille  will  place  in  production 
Jan.   10. 

—  Happy  New   Year  — 

Back  from  Vacation 

George  O'Hara  has  returned  from 
a  three  months'  vacation  in  the  north- 
ern   woods. 

—  Happy  New  Year  — 

Administration  Building  Planned 

Construction  of  a  new  administra- 
tion building  is  planned  by  Tiffany- 
Stahl. 


Originals  Please 

Paramount  is  well  satisfied 
with  its  decision  to  retain  staff 
writers  to  prepare  originals 
"Underworld"  and  "Nightstick" 
are  among  examples  cited  as 
proving  the  wisdom  of  the  step. 
Herman  J.  Mankiewicz  is  to 
leave  Jan.  8  for  New  York  to 
sign  more  writers  for  the  com- 
pany. 


Making  Eight 

Corinne  Griffith  is  to  make 
eight  pictures  for  First  National 
under  her  new  contract.  The 
first,  as  previously  annoimced. 
is  to  be  "The  Divine  Lady." 
Production  on  the  picture  is  to 
start  in  March,  it  is  expected. 
The  new  contract  is  for  three 
years.  Three  are  planned  for 
1928,  three  in  1929  and  two  in 
1930. 


Arthur  Landau  to  Open 
New  Play  Broker  Bureau 

Arthur  M.  Landau  has  purchased 
the  Edward  Small  Play  Co.,  and 
plans  to  establish  Arthur  M.  Landau, 
Inc.,  to  handle  play  brokerage  and 
artists  for  the  screen.  The  new  firm 
will  be  associated  with  International 
Play  Bureau,  organized  by  Whitman 
Bennett. 

—  Happy  New  Year  — 

M-G-M  to   Produce  in  Africa 

M-G-M  is  planning  to  produce 
"The  Bugle  Sounds"  in  Morocco 
using  the  French  Foreign  Legion  for 
the  picture.  Maj.  Zinovi  Techkoff 
is  author  of  the  story. 

- —  Happy  New   Year  — 

Renews  Perez  Contract 

Paul  Perez  has  signed  a  new  con- 
tract  to   title   Sennett  comedies. 
• —  Happy  New   Year  ■ — 

Norman  Kerry  Going 
Abroad;  Silent  on  Plans 

Norman  Kerry  leaves  in  January 
for  a  vacation  trip  to  Europe,  The 
star  is  reported  as  leaving  Universal, 
but  makes  no  statement  as  to  his 
future  plans. 

—  Happy  New   Year  — 

O'Donohoe    Preparing   "The    Hawk" 

James  T.  O'Donohoe  is  preparing 
a  script  for  First  National  tentatively 
titled  "The  Hawk."  It'  is  to  be  a 
Milton   Sills  vehicle. 


FRANK  ZUCKER 

A.  S.  C. 

Cinematographer 

220  W.  42nd  Street 

'Phones : 

Wadsworth  5650 

Wisconsin  0610 

New  York  City 


GOTHAM  HEAD  OPTIMISTIC 
OVER  NEW  YEAR  OUTLOOK 


Carrying  with  him  a  print  of  "Bart 
Knees,  '  Sam  Sax,  president  of  Goth- 
am, is  en  route  to  New  York  after 
four  months'  stay  on  the  Coast.  He 
is  scheduled  to  arrive  in  the  East 
Monday,  where  he  plans  but  a  brief 
stay,  before  returning  to  the   Coast. 

Optimism  over  the  year's  outlook 
for  independent  producers  was  ex- 
pressed by  Sax  prior  to  his  departure. 
Gotham,  he  says,  has  completed  one 
half  of  its  new  season's  schedule  with 
six  pictures   ready   for   release. 

"Larger  producer-distributor-exhi- 
bitor-organizations are  so  geared  up 
that  ihey  best  function  along  certain 
lines,"  he  said.  "They  now  are  plan- 
ning along  highly  specialized  lines  as 
they  realize  that  certain  types  of  pic- 
tures can  be  produced  better,  more 
economically  and  efficiently  by  or- 
ganizations such  as  Gotham,  w|ho 
is  equipped  for  this  purpose.  The 
answer  is  found  on  the  records  of 
our  contract  department'  which  has 
in  the  past  season  listed  more  first 
run  bookings  than  in  any  previous 
two  seasons  combined." 

In  the  cast  of  "Bare  Knees"  which 
Sax  is  bringing  East  are:  Virginia 
Lee  Corbin,  Johnny  Walker,  Forrest 
Stanley,  Donald  Keith  and  Jane 
Winton. 

—  Happy  New   Year  — 

Fox    Building   Cafeteria 

Winfield  R.  Sheehan  and  Sol  M. 
Wurtzel  have  ordered  construction 
of  a  cafeteria  on  the  northwest  cor- 
ner of  the  studio  at  Sunset  and 
Western.  The  company  will  also 
build  a  private  cafe  for  Fox  execu- 
tives, where  many  of  the  conferences 
between  the  heads  of  the  depart- 
ments, director  and  writers  will  take 
place. 

—  Happy  New  Year  — 

Trevor  Goes  Under  Knife 

Norman  Trevor  is  at  the  California 
Lutheran  Hospital,  following  an 
operation  for  appendicitis. 


A  Little 
from 


ii 


Lots 


)f 


By    RALPH    WILK 


|i 


Hollywooc 

WILLIAM  DE  LIGNEMARE, 
popular  on  Broadway  and  or 
the  Coast,  is  adding  new  laurels.  He 
together  with  Siona  Berngarten,  haj 
written  a  waltz  number.  William  car 
also  tell  you  the  exact  profits  rolled 
up  by  "Abie's  Irish  Rose" — if  hf 
would.  William,  y'know,  is  genera 
manager  for  Anne  Nichols,  whc 
wrote   the   play. 

*         *         ♦ 

Nick  Cogley,  who  is  acting  at  thi 
Paramount  studio,  is  a  former  Mad 
Seruiett  director.  Other  former  di 
rectors  who  are  acting  at  the  sam^ 
studio  are  George  Irving  and  J.  Far 
rell  MacDonald. 


Our  good  friend,  Richard 
Dix,  believes  that  the  French 
actors  of  the  Middle  Ages 
were  the  first  gagmen.  In 
medieval  drama,  the  actors 
often  inserted  gags  them- 
selves, to  meet  popular  de- 
mand for  more  comedy  and 
buffoonery. 


AL 
BOASBER6 

is  titling 
''LADIES  NIGHT 

IN  A 
TURKISH  BATH'' 


ROY     DEL     RUTH 

DIRECTOR 

RECENT  RELEASES 
"THE  FIRST  AUTO"  "HAM  AND  EGGS" 

VITAPHONE  ALL  STAR  SPECIALS 

"IF  I  WERE   SINGLE"  — Featuring   May   McAvoy,   Conrad    Nagel, 

Andre  Beranger — Myrna  Loy. 

NOW  IN  PRODUCTION 
"POWDER  MY  BACK"-with  Irene  Rich,  Andre  Beranger, 

Carroll  Nye. 

WARNER  BROTHERS  PICTURES,  INC. 


THE 


Sunday,  January  1,  1928 


See   1928    Outlook   as   Brightest  Year 


(Continued  from  Page  3) 
are  the  basis  for  my  confidence.  One  is  the 
prosperity  of  the  country  and  the  excellent 
prospects  for  its  continuance  on  a  large  and 
far-reaching  scale.  The  other  element  is 
the  condition  and  attitude  of  the  industry 
itself,  which  in  many  ways  seems  to  me 
the  best  in  its  history.  We  are  emerging 
from  a  period  of  expansion.  Now  we  are 
in  the  midst  of  the  task  of  gearing  up  the 
giant  machinery  to  work  at  its  full  efficiency, 
eliminating     waste,     solidifying     its     internal 

structure. 

*  *  « 

JOSEPH   M.   SCHENCK 

President,  United  Artists  Corp. 
The  new  year  should  mean  greater  pros- 
perity for  the  motion  picture  industry  because 
economists  and  public  men  of  authority  have 
prophesied  greater  prosperity  for  the  entire 
country.  It  is  absolutely  essential  for  the 
producer  to  receive  the  highest  possible  re- 
turns in  rentals  from  theaters  for  his  pic- 
ture, to  enable  him  to  remain  in  business  and 
if,  through  an  ill-advised  policy,  the  exhibitor 
squanders  a  lot  of  money  in  the  managemetit 
of  his  theater,  the  producer  more  than  anyone 

else    sutlers. 

*         •         • 

WILLIAM   FOX 

President,  Fox  Film  Corp. 
There  is  a  clear  indication  that  the  patron- 
age of  the  motion  picture  theater  is  increas- 
ing each  year.  I  look  forward  to  an  even 
greater  increase  for  the  year  1928  for  three 
reasons- — the  added  accommodations  by  way 
of  new  and  magnificer^t  theaters  that  have 
been  completed,  the  progressive  strides  made 
by  the  majority  if  producers  in  making  better 
and  finer  pictures  *  *  *  a  large  new  patron- 
age will  be  attracted  by  Movietone. 
«  «  « 

CARL  LAEMMLE 

President,  Universal  Pictures  Corp. 
It  is  obvious  that  something  radical  must 
be  done  about  the  short  product.  *  *  *  j 
would  like  to  see  moves  on  the  part  of  all 
companies  to  cut  down  the  number  of  pro- 
ductions. ♦  ♦  ♦  There  should  be  a  stop 
to    the    tendency    toward    vulgarity    in    picture 

1    incident. 

•  ♦         • 

CECIL    B.    DE    MILLE 

Pictures  will  mean  more  than  personalities 
on  the  screen  of  192'8.  The  personality  of 
itself  will  not  draw.  The  good  picture  even 
lacking  conspicuous  personab'ty  will  be  an 
absolute  success,  whilst  the  picture  not  so 
good,   even    if    it   has    a    great    name    or   names 

to    further    it,   will    not    do   half    so    well. 

*  *  * 

CLIFFORD  B.  HAWLEY 

President,  First  Nat'l  Pictures,  Inc. 
The  conference  (Federal  Trade  Confer- 
ence) pointed  the  way  to  a  closer  union  of 
all  branches  of  this  great  industry.  It 
showed  the  value  of  getting  together  for  a 
frank  discussion  of  the  problems  which  we 
must  solve.  I  think  we  are  all  getting  more 
of  what  we  may  term  the  "international" 
viewpoint  in  the  making  of  pictures  and  in 
their  marketing.  As  we  become  more  "in- 
ternational" audiences  will  receive  fresh  in- 
spiration from  the  art  of  foreign  countries. 
We  will  steer  clear  of  the  rut  of  provin- 
cialism and  realize  new  and  momentous  ac- 
complishments. 

*  *  * 

NICHOLAS    M.    SCHENCK 

President,  Loew's,  Inc. 
Not  only  do  all  the  leading  bankers  and 
financial  experts  of  America  herald  1928  as 
a  year  of  plenty,  but  all  reports  from  ex- 
hibitors and  from  other  film  merchandising 
sources  also  point  to  a  new  year  of  un- 
paralleled prosperity.  Speaking  as  a  show- 
man, I  can  safely  say  that  never  before  have 
I  seen  motion  pictures  so  consistently  de- 
signed  to   serve   as    universal    entertainment. 

*  *  ♦ 

EARLE   W.    HAMMONS 

President,  Educational  Pictures  Corp. 
I  believe  the  outlook  for  the  motion  pic- 
ture industry  in  1928  is  good.  There  is.  as 
I  see  it,  only  one  important  issue  that  is 
holding  up  the  progress  of  the  screen  and 
that  is  the  "presentation"  craze.  And  I  feel 
that  the  yeai  1928  will  see  a  pronounced 
reaction  against  this  and  a  return  to  the 
serious    treatment    which    films    deserve    from 

exhibitors. 

*  *         * 

JESSE  L.   LAjSKY 

First     Vice    President, 
Paramount-Famous  Lasky   Corp. 
I   am   particularly   optimistic   over   the   pros- 
pects of  the   industry   during  the   coming   year. 
I   think,    however,    that    our    greatest    progress 
in    the    next    12    months    will    come    from    con- 


solidation of  our  positions.  *  ♦  »  We  must 
devote  our  attention  to  settling  down,  to 
strengthening  the  place  we  have,  to  the  eli- 
mination   of    waste   and    inefficiency. 

ELMER  PEARSON 

\st    Vice-President,   Pathe   Exchange,    Inc. 

I  firmly  believe  that,  notwithstanding  the 
great  strides  that  the  industry  has  made  in 
the  past  few  years,  they  will  be  dwarfed  by 
those  to  come  in  the  near  future.  The  busi- 
ness is  acquiring  common  «ence.  Efiicient 
and  economic  methods  are  being  installed  in 
every  studio,  and  the  quality  of  the  personnel 
is  receiving  the  same  careful  attention  as  the 
quality  of  the  product.  New  and  keen  minds 
and    new    and   novel    ideas   are   being   acquired. 

*  *  » 

LOUIS    B.    MAYER 

Vice    President    in    charge    of    Production 
Metro-Gold2vyn-Mayer 

Nineteen  twenty-eight's  demands  on  the  in- 
dustry are  going  to  be  even  more  exacting 
than  the  demands  of  the  past  year,  for  the 
reason  that  the  art  of  picture  making  is  going 
through  a  process  of  evolution  which  is  edu- 
cating its  audiences  to  expect  more  and  more 
each  year  from  the  screen.  This  unwilling- 
ness and  desire  of  the  public  to  accept  and 
praise  the  new  originality  in  motion  pictures 
is,  in  my  mind,  the  best  criterion  we  could 
possibly  expect  for  the  successful  future  of  the 
industry. 

*  *  • 

RICHARD    A.    ROWLAND 

Vice    President,    Cent    and    Prod.    M'g'r, 
First  National  Pictures,  Inc. 

The  stabilizing  influences  which  have  been 
working  toward  the  betterment  of  the  busi- 
ness during  the  past  year,  will  result  in  a 
still  healthier  condition  during  the  coming 
season.  I  foresee  the  return  to  normalcy 
in  the  exhibiting  field  with  exhibitors  grad- 
ually cutting  down  their  expensive  stage  pro- 
grams and  once  more  concentrating  on  pic- 
tures of  genuine  feature  proportions.  In 
the  exhibition  field,  I  think  a  word  of  cau- 
tion is  necessary  on  the  rapid  acquisition  of 
theater  circuits  by  various  picture  com- 
panies. 

*  *  * 

SIDNEY   R.   KENT 

Gen'l  M'g'r,   Paramount  Famous   Lasky   Corp. 

The    year   1918    will   bring   a    new    order   of 

co-operation  based  on  the  necessity  of  solving 

the    problems    which    face    the    various    phases 

of    the    industry.       I    have    every    confidence 

that  this   co-operation   from   all   four   sides   will 

develop    during    the    coming    year.      Economic 

necessity,    for   one   thing,    will    force    it.      And 

through   that  co-operation,   through  closer  and 

more    intelligent    study    of    our    problems,    will 

come  a  healthier,   better  industry. 

»  •  » 

WINFIELD    R.    SHEEHAN 

Vice-President,     General    Manager    Fox    Film 

Corp. 

I  predict  that  Movietone  will  revolution- 
ize the  operation  of  the  smaller  theaters,  whirh 
are  the  backbone  of  the  exhibition  field.  We 
view  the  new  year  with  enthusiastic  expec- 
tation. 

HAROLD  B.  FRANKLIN 
President,    West    Coast    Theaters,    Inc. 

The  outlook  of  the  industry  for  the  year 
1928  is  promisingly  important.  The  new 
year  will,  in  all  likelihood,  show  great  prog- 
ress in  the  synchronization  of  motion  pic- 
tures and  sound,  and  every  important  com- 
pany will  probably  be  engaged  in  the  making 
of  pictures  with  sound  producing  devices. 
Such  apparatus  eventually  will  successfully 
replace  the  questionable  music  played  by  or- 
chestras in  small  theaters  where  capable 
instrumentalists  are  not  available. 
*  »  * 

SAM    SPRING 

Vice    President,    in    Charge    of    Finances, 
First  National  Pictures.  Inc. 

Slowly,  but  steadily  the  picture  business 
is  eliminating  waste,  harmful  competition 
and  destructive  distrust  arising  from  unfa'r 
methods  of  business.  I  am  sure  we  will 
draw  closer  to  the  financial  stability  of  other 
industry  by  establishing  greater  profits  and 
it  is  not  merely  size,  but  stability  and  finan- 
cial   security    that    makes    an    industry    great. 

*  *  * 
A.  H.  GIANNINI 

President,  Bozverv  and  East  River  Nat'l  Bank 
Economists  and  important  Government  of- 
ficials see  no  dimunition  in  general  prosper- 
ity for  1928.  Signs  are  not  lacking  that  a 
sa'neness  in  management  and  an  economy 
in  operation  are  asserting  themselves  to  the 
end  that  a  greater  profit  may  be  returned 
from  investment.  From  the  steps  which  are 
sure    to   be   taken,   the    industry    at    large    may 


look  for  a  more  firmly  knit  entity.  As  an 
investment  field,  the  opportunities  will  con- 
tinue to  be  fruitful,  provided — and  this  is 
important — new  financing  is  wrung  dry  of 
watered  stock.  If  this  is  not  done,  the  faith 
of  the  investing  public  is  foredoomed  to  a 
sad  upheaval  and  such  a  condition  would 
present  serious  complications  for  any  in- 
dustry. 

*  *  * 

HARRY    M.    WARNER 

President,  Warner  Bros. 
The  year  1928  will  see  such  an  improve- 
ment in  motion  pictures,  due  to  the  strides 
being  made  by  Vitaphone  and  Movietone,  that 
theater  owners  and  the  pubhc  throughout  the 
world  will  reap  an  inestimable  benefit. 
«  »  * 

AL    LICHTMAN 

Vice  President  and  General  Manager, 
United  Artists  Corp. 
Pictures  in  picture  houses  is  my  forecast 
for  1928.  *  ♦  ♦  The  Federal  Trade  Commis- 
sion hearing  made  exhibitors  understand  for 
the  first  time  that  producers  and  distribu- 
tors have  problems;  and  it  certainly  must 
have  opened  the  eys  of  many  producers  to 
problems  of  exhibitors.  It's  trade  suicide 
for  these  factors  not  to  recognize  'each 
other's  problems,  because  each  is  dependent 
on  the  other.  And  because  of  this  knowl- 
edge, now  quite  general  and  the  Trade  Com- 
mission hearings,  I  think  1928  will  see  great- 
er   harmony. 

♦  *         * 

JOHN   C.  FLINN 

Vice-President,  Pathe  Exchange.  Inc. 
WTien  a  picture  is  so  fine  that  there  is 
nothing  in  it  to  advertise,  compelling  the  the- 
ater manager  to  keep  his  attraction  a  secret 
from  his  patrons,  there  is  bound  to  be  bad 
business.  The  picture  business  has  had  plenty 
of    such    attractions.      Another    year    will    see 

fewer  of  them. 

♦  *  * 

SAMUEL   GOLDWYN 

The  irritation  of  the  picture-going  public 
against  "presentations"  will  reach  a  head  in 
1928.  We  shall  see  a  definite  return  to 
the  showing  of  pictures  by  themselves,  alone 
and  unimpeded  by  cheap  vaudeville.  The 
public  has  spoken.  The  public  wants  pic- 
tures when  it  goes  to  see  pictures;  vaude- 
ville when  it  goes  to  see  vaudeville.  It  does 
not  want  the  two  things  mixed. 
*  *  * 

M.    H.    HOFFMAN 
Vice    President    and    General    Manager 
Tiffany-Stahl    Prod. 

The  greatest  waste  is  in  unjustifiable  over- 
head, in  expensive  generals  and  underpaid  ot 
incompetent  soldiers.  Too  many  executives 
—too  few  workers.  ♦  *  ♦  The  ever  existing 
bugaboo  of  monopoly  may  be  threatening  to 
those  who  are  afraid  to  stand  on  their  own 
feet,  but  fortunately  brains,  enterprise  and 
finance  cannot  very  well  be  monopolized,  nor 
can   there   be   a    monopoly   on    public   taste. 

CHARLES  C.  PETTIJOHN 

General  Counsel,  Film  Boards 
Material  improvement  in  production.  Con- 
tinued efficient  distribution.  Resumption  of 
use  of  pictures  by  theater  owners  in  their  sale 
of  entertainment,  resulting  in  a  better  satis- 
fied public.  Better  understanding  and  more 
satisfactory  business  relations  than  ever  be- 
fore between  the  buyers  and  sellers. 

♦  *         » 

JOE  BRANDT 

President,  Columbia  Pictures  Corp. 
The  forthcoming  year  is  sure  to  witness 
many  new  mergers  and  a  gradual  tightening 
up  of  the  industiT-  This  will  be  just  as  true 
of  theaters  as  of  production.  The  industry  is 
greater  than  any  individual  or  group  of  indi- 
viduals now  engaged  in  it,  and  the  sifting 
down  process  that  is  inevitable  will  hnd  a 
greater  motion  picture  industry  at  the  end  ot 
the  new  year.        ^         ,         « 

S.   L.   ROTHAFEL 

I  would  like  to  see  the  producers  realize 
the  fact  that  it  would  pay  more  to  strengthen 
the  consistency  of  the  program  by  eliminat- 
ing the  so-called  Broadway  runs  and  plac 
ing  these  pictures  immediately  into  the  first- 
run  houses,  thereby  stimulating  the  entire 
program.  *  '  »  At  no  time  will  vaudeville  or 
variety  have  a  place  in  our  program.  Every- 
thing must  be  a. picture,  but  not  necessarily 
always    in    cellulo^id.      ^  ^ 

SAM   SAX 

President,    Gotham   Prod. 
The    year    will    see    more    new    stars    come 
into   prominence  than   in   several   seasons  past^ 
Very    few   stage    plays   will    reach   the   screen 


in  1928,  but  many  more  books  will  be  filmed 
and  many  of  them  based  on  famous  works 
of  literature,  the  surface  of  which  has  hardly 
been  scratched  because  of  the  extreme  cost 
ot  production  and  the  reluctance  of  the 
public  m  the  past  to  patronize  them— a  stale 
of    affairs    which    is    rapidly    passing. 

WATTERSON  R.  ROTHACKER 

Vice    President,    First    Nat'l    Prod.    Corp. 

On  the  eve  of  1928,  I  have  more  confi- 
dence in,  and  enthusiasm  for,  the  motion 
picture  industry  than  ever  before — and  I 
have  always  been  enthusiastically  confident 
•  *  * 

HENRY   GINSBERG 

President,  Sterling  Picture  Corp. 
This  is  the  situation  which  independent 
producers  have  to  face:  It  is  no  longer 
a  question  of  stories,  players,  directors  of 
pictures.  With  producer-distributor  alliances 
in  the  theater  field,  outlets  which  mean  real 
money  in  the  form  of  rentals  are  difficult 
to  secure.  If  the  avenue  were  thrown  open — 
not  wide  open,  necessarily — liut  partly  so — 
the  principal  problem  of  the  independent 
producer    will    have    been    solved. 

*  *  * 

CHARLES  H.  CHRISTIE 

Vice  President,  Christie  Film  Corp. 
Theater  men  are  finding  out  that  regard- 
less of  huge  sums  of  money  s])ent  on  the 
bill,  there  is  still  some  element  lacking  which 
pleases  an  enormous  amount  of  fans.  And 
that  missing  link  is  the  standard  two-reel 
comedy:  the  guaranteed  laugh  producer. 

*  *  * 

GEORGE  A.  BLAIR 

Sales  M'g'r  M.  P.  Dcp't,  Eastman  Kodak 
Everything  seems  to  indicate  that  motion 
picture  patronage  will  be  better  than  ever, 
and  this  means  greater  prosperity  to  the  in- 
dustry  during    1928. 

*  *         * 

W.  RAY  JOHNSTON 

President,  Rayart  Pictures  Corp. 
Nineteen  twenty-seven  brought  about  a 
lesson  that  will  lead  to  the  stabilization  of 
selling  for  the  new  year.  The  mad  panic 
to  get  out  yearly  announcements  in  March 
and  April,  instead  of  working  toward  in- 
creased sales  proved  a  boomerang  for  <lc 
creased  sales.  Already  producers  and  dis- 
tributors are  laying  plans  for  less  number 
of  pictures  but  far  better  ones. 
»  *  * 

NEWTON  I.  STEERS 

Du  Pont  Pathe  M'f'g  Co. 
After  a  record  year  of  world  prosperity,  in 
which  America  has  shared  generously  in  pro- 
portion to  her  contribution,  our  country  seems, 
so  far  as  underlying  conditions  may  be  con- 
sidered a  barometer,  to  be  facing  blue  skies 
and  clear  weather,  with  enough  business  to 
keep  American  industry  fully  occupied.  The 
motion  picture  industry  seems  to  be  no  excep- 
tion  in   this   respect. 

♦  »  » 

SAMUEL  ZIERLER 

President,  Excellent  Pict.  Corp. 
The  coming  year  will  be  one  of  prosperity. 
As  regards  independent  producers  and  distrib- 
utors, the  outlook  is  particularly  favorable. 
Buyers  have  learned  in  the  last  18  months 
that  the  independents  are  offering  very  good 
values  and,  in   the  final   analysis,  that  is  what 

counts. 

»  •  • 

The  Outlook  Abroad 

Experts  dealing  with\the  foreigv 
market  which  contributes  from  35 
to  45  v<^i'  cent  of  the  woi-ld's  gross 
generally  agree  that  the  situation 
abroad  tvill  have  to  be  handled  with 
a  good  deal  of  discretion  in  1928. 
There  seem  to  be  no  misgivings  ex- 
pressed about  the  future  of  Amer- 
ican pictures  in  overseas  markets, 
but  the  opinion  is  rather  generally 
expressed  that  the  industry  here 
would  do  well  to  further  study  the 
requirements  of  the  territories  which 
they  are  serving. 

EMIL  E.  iSHAUER 

Gen'l    M'g'r     Foreign    Department    Paramount 

Famous-I-asky    Corp. 

The    success    of    any    organization    engage' 

in    the    distribution    of    pictures .  abroad    will 

e    gauged    largely    in    1928    by    ■•■;,.•-''"'•*>', '"^ 

procfuce''   pictures    h.ying    an     inte  l.gent    and 

(Continued   on   Page    12) 


THt 


12 


DAILV 


Sunday,  January  1,  1928 


See  1928  Outlook 

As  Brightest  Ever 

(Co)itinued  from  Page  11) 
international  appeal.  There  is  at  the  pres- 
ent time  and  always  will  be  a  worthwhile 
foreign  market  for  such  proilnce  as  can 
measure  up  to  a  rigid  standard  of  entertain 
nient  which  will  appeal  to  the  discriminat- 
ing tastes  of  the  tens  of  millions  of  mo- 
tion  picturcgoers   throughout   the   world. 

*  *  » 

E.  BRUCE  JOHNSON 
yice-Prcsidcnt  in  Charge  Foreign  Distribu- 
tion, 1st  Nat'!  Pictures,  Inc. 
To  my  mind,  the  problem  that  most  di- 
rectly affects  the  American  industry  in  its 
activities  abroad,  is  going  to  be  the  qiie;- 
tion  of  European  competition,  with  particu- 
lar reference  to  artificial  assistance  given  to 
it  by  Government  enactment.  *  *  *  It  would 
have  been  much  better  for  the  European 
countries,  in  their  search  for  plans  to  de- 
velop their  own  industry,  to  devise  ways  and 
means  that  would  have  afforded  their  films 
free  access  to  the  markets  of  the  world,  rather 
than   barred    access. 

N.  L.  MANHEIM 
Export  M'g'r,  Universal  Pictures  Corp. 
The  battle  of  1928  will  be  fought  and  won 
in  Hollywood,  not  across  the  seas.  If  Amer- 
ica is  to  maintain  her  present  position  abroad 
the  product  will  have  to  improve.  The  prog- 
ress that  American  companies  make  in  the 
foreign    field   will   depend   upon   the  quality   of 

their  product. 

*  •         • 

WILLIAM   M.  VOGEL 

Gent  M'g'r,  Prod.  Intcrn'l  Corp. 
In  sjiite  of  "kontingent"  and  quota  sys- 
tems, the  American  picture  will  remain  the 
backljone  of  exhibitor  requirements  in  all 
countries  of  the  world,  except  Germany  and 
Russia,  for  many  years  to  come.  The  test 
is  to  take  away  from  the  British  exhibitor 
his  supply  of  American  pictures  and  his 
business   would   be  a   losing   proposition   within 

a   few    months. 

♦  *  * 

COLVIN   W.    BROWN 

ViccPrsidcnt,     in     Charge    Foreign    Distribu- 
tion,   FBO    Pictures    Corp. 

Unless  Hollywood  begins  soon  seriously  to 
consider  the  international  viewpoint,  the  pres- 
ent position  of  American  pictures  in  the 
world  market  will  be  greatly  jeopardized  by 
the  competition  of  international  pictures  pro- 
duced abroad.  I  look  for  a  tremendous  in- 
crease in  seats  and  box-office  revenue  in 
virtually  every  foreign  territory  in  the  ne.xt 
few  years  in  spite  of  which,  1  anticipate  a 
critical  period  in  the  expansion  of  distribu- 
tion   of    American    product. 

*  *  * 

BEN  BLUMENTHAL 

President,    Export   and   Import   Film   Co.,   Inc. 

The  foreign  outlook  for  American  pictures, 
seems  to  be  brighter  than  ever  before,  owing 
to  the  fact  that  the  so-called  "home"  pro- 
ducers in  each  of  the  foreign  countries  have 
become  more  or  less  *'fly-by-night*'  producers. 
since  they  are  making  a  picture  now  and 
then.  When  one  producer  stops  another 
company  is  formed  and  makes  another  pic- 
ture, generally  a  bad  one  which  forces  the 
theater  owners  to  look  for  a  guaranteed  out- 
put.      The     only    one     they     can     get     is     the 

American   picture. 

♦  »  ♦ 

FREDERICK  L.  HERRON 

//:  Charge  Foreign  Department  M.  P.  Prod, 
and  Dist.  of  America 
The  healthy,  sound,  fundamental  condi- 
tion of  motion  pictures  which  today  exists 
throughout  the  world  is  based  on  the  in- 
creased interest  of  the  public  in  every  country 
of  the  world  for  this  popular  form  of  enter- 
tainment, regardless  of  the  nationality  of  the 
picture.  Just  so  long  as  this  condition  lasts, 
the  motion  picture  industry  is  standing  on 
very  .solid  ground,  and  this  in  itself  will  do 
more  to  bring  about  universal  civilization 
built  on  Occidental  ideas  than  any  other 
agency. 

•  •         • 

ARTHUR  W.  KELLY 

Vice-President,     in     Charge    Foreign    Distribu- 
tion   United    Artists    Corp. 
The    outlook    for    1928    should    be    healthier 
than  ever  before  inasmuch  as  there  has  been  a 
more  thorough   understanding  as  to  the  needs 
'  of    the    foreign    exhibitors    by    American    dis- 
tributors.     In   other  words,   the  American   in- 
dustry   has    fully    awakened    to    the    fact    that 

what  is  one  man's  meat  is  poison  to  another. 

*  •         « 

D.  J.   MOUNTAN 

President,  Richmount  Pictures  Corp. 
The  outlook  in  the  foreign  market  does  not 
seem  to  be  quite  as  favorable  as  that  enjoyed 
by  American  exporters  during  the  past  few- 
years.  Our  principal  source  of  revenue  is 
England.     England  recently  passed  the  quota. 


I  am  somewliat  afraid  that,  with  the  added 
interest  in  British  production,  we  will  have 
instead   of   7%    British   pictures   the   first   year 

at  least  20%. 

*  *         * 

EDWARD  L.   KLEIN 

President,  E.  L.  Klein  Corp. 
The  success  of  Atuerican  productions 
abroad  is  no  different  in  reality  than  in  our 
own  country,  for  good  box-office  attractions 
will  make  money  for  the  producer  and  the 
distriliutor  regardless  of  where  they  are 
made,  and  likewise,  our  better  productions 
will  be  welcome  at  all  times  in  the  foreign 
markets  where,  however,  there  is  no  demand 
for     junk    any     more     than     there     is     in     the 

L'nited    States. 

*  *  » 

ALEXANDER  P.  ALEXRUD 

President.  AB.4  Film  Corp. 
We  still  lead,  but  to  maintain  this  lead, 
the  producers  must  forget  old  standards  and 
take  into  consideration  the  psychology  and 
correct  customs  of  people  in  the  various 
countries  and  not  dump  upon  them  the 
stereotyped    American    sweetened    melodrama. 

—  Happy  New   Year  — 

F.  B.  O.  Salesmen 
Okay  Drive  Contracts 

(Continued    from    Page    3) 

right  has  been  vested  in  salesmen. 

Under  the  plan,  as  prepared  by  Lee 
Marcus,  sales  manager,  salesmen 
paste  a  special  sticker  seal  on  the 
contract,  carrying  the  signature  of  the 
particular  salesman  making  the  deal. 
The  drive,  according  to  Marcus,  is 
exceeding  expectations,  wTth  indica- 
tions that  Feburary  will  mark  the 
high  mark  of  FBO  bookings. 

Five  features  and  four  short  sub- 
jects, in  addition  to  the  three  Jubilee 
specials,  will  be  released  by  FBO 
during  February.  The  three  specials 
will  be  "Coney  Island,"  "Legionnar- 
ies  In  Paris"  and  "Chicago  After 
Midnight." 

Other  features  releases  are:  "Fangs 
of  the  Wild,"  "Her  Summer  Hero," 
'Wallflowers"  and  "The  Riding  Re- 
negade." The  four  short  subjects 
are  a  two  reel  Mickey  McGuire  sub- 
ject, Fat  Men  Comedy,  and  News- 
"laiifs  Nos.  12  and  13. 

■ —  Happy  New   Year  — 

Amateur  Cinema  League 
Plans  New  York  Theater 

(Continued    from    Page    3) 

New  York,  states  "The  Sun."  The 
enterprise  is  a  part  of  the  Amateur 
Cinema  League,  which  has  estab- 
lished local  clubs  throughout  the 
United  States. 

The  organization  is  a  non-profit 
organization  in  behalf  of  better  pic- 
tures, and  the  New  York  bureau 
includes  Otto  Kahn,  Anne  Morgan 
and  Harrjf  Flagler  among  its  direc- 
tors. There  are  now  40  amateur  pic- 
ture clubs  organized  in  which  neigh- 
borhood or  city  groups  are  produc- 
ing four-reel  pictures.  Col.  Roy  W. 
Winton  is  managing  director  of  the 
league,  with  headquarters  in  New 
York.  Winton  states  that  member 
clubs  are  now  exchanging  films,  and 
that  clubs  have  been  formed  in  Ger- 
man v,  Austria,  England,  Japan  and 
Australia,  and  the  movement  is 
spreading    everywhere. 

—  Happy  Nnv   Year  — 

Morton  Firm  Gets 
Magnolia  Distribution 

(Continued    from    Page    3) 

nolia  division  in  future  will  confine 
activities  to  manufacture  of  the  ma- 
chine, under  direction  of  George 
Parker,  The  instrument  has  Ijccn  in- 
stalled in  a  number  of  theaters  of  the 
territory. 


And  That's  That 


By  PHIL  M.  DALY 


PHILANTROPHIES  of  George 
Eastman,  Eastman-Kodak  found- 
er, are  legion,  but  none  more  im- 
pressive than  hi.s  gift  of  $1,000,000 
for  erection  of  a  dental  clinic  in 
London. 

—  Happy  New   Year  — 

Congratulations  to  Mary  Maberry, 
ex-Mack  Sennetter,  who  becomes  a 
leading  woman  in  a  new  ivestem 
being  produced  by  Fred  McConnell 
at  Metropolitan  studios. 

■ —  Happy  New   Year  — 

Frank  Pope  of  Pathe  wants  to 
know  whether  Charlie  Chaplin's  "A 
Dog's  Life,"  recently  revived,  is  the 
screen's  first  dog  picture.  Anyway, 
it's  a  hound  for  laughs. 

—  Happy  New  Year  — 
Edwin  Boiver  Hesser,  art  photog- 
rapher, is  entrusted  with  the  Tech- 
nicolor  sequences   in   Mack   Sennett 
Girl  comedies. 

—  Happy  New   Year  — • 
Dorothy    Janis,    screen    newcomer, 

is  reported  to  make  a  strong  bid  for 
screen  recognition  in  "Fleetwing," 
under  direction  of  Lambert  Hillyer 
for  Fox. 

- —  Happy  Neiv   Year  — 

Al  St.  John,  former  Fox  two  reel 
comedy  star,  appears  in  a  prominent 
role  in  Tom,  Mix's  new  picture, 
"Cheyenne,"  ivhich  Gene  Forde  di- 
rected. 

■ —  Happy  New  Year  ■ — ■ 

Congratulations  to  Al  Tuchman. 
on  his  promotion  by  "Jimmy" 
Grainger  to  head  of  advertising  ac- 
cessory sales.  He  now  is  on  a  tour 
of    exchanges. 

—  Happy  New  Year  — 

We  don't  know  just  what  John- 
nie Manning  of  the  Criterion,  New 
York,  received  for  Christmas,  but 
we  hope  it  ivasn't  a  pair  of  gloves. 
Johnnie's  a  bit  touchy  about  some 
things. 

—  Happy  New  Year  — 

May  McAvoy  paid  us  an  unofficial 
visit  the  other  day.  All  the  nice  things 
ever  said  about  May — and  they  are 
plenty — now  go  double  in   spades. 

—  Happy  New  Year  — 
Norma  Talmadge  and  "The  Dove," 

her  first  United  Artists  picture, 
were  honored  by  the  U.  S.  Air  Mail 
in  Hollywood  on  Friday  last  through 
christening  of  a  mail  plane,  "The 
Dove." 


Christmas  Fantasy  is 
B'klyn  Strand  Feature 

For  holidays  presentation  was 
'Christmas  Fantasy,"  with  two  large 
Christmas  trees  flanking  stage. 
Opened  in  one,  with  a  newsboy  com- 
ing out  in  front  of  the  fabric  draw 
singing  "Rags,"  with  steel  blue  spot 
from  dome  covering  him.  At  con- 
clusion, he  did  a  pantomime  of  a 
newsboy  trying  to  keep  warm  in  the 
cold  as  the  curtains  opened,  showing 
tableau  of  angles  in  full  stage  behind 
scrim.  Newsboy  slowly  made  exit  as 
soprano  of?  stage  sang  "Holy  Night" 
while  ballet  went  through  prepared 
routine,  with  four  light  blue  spots 
from  either  side  on  set  and  violet 
floods  from  dome  on  scrim.  At  con- 
clusion of  this,  Fitzpatrick's  color 
film  "Mary's  Little  Lamb"  was 
thrown  on  screen  while  the  orchestra 
played.  Then  screen  was  raised  dis- 
closing a  nursery  set  in  center  of 
which  was  a  huge  bed.  Members  of 
the  ballet  were  dressed  in  kiddie  pa- 
jamas, and  went  through  a  dance, 
after  which  all  piled  in  bed.  Lights 
were  dimmed,  as  Santa  Claus  with 
pack  on  his  back  entered  singing 
'Toyland."  Children  awakening  dis- 
covered Santa  Claus  and  rushed  him, 
getting  toys  and  .dolls.  Followed  a 
novelty  dance  in  which  kiddie  cars 
played  a  prominent  part.  Santa  Claus 
made  exit  as  children  returned  to 
bed. 

—  Happy  New  Year  — 

Chaplin  Schedules  3 
Features  for  New  Year 

(Continued    from    Page    3) 

an  is  now  searching  for  a  player  to 
assume  the  title  role.  Some  scenes 
will  be  taken  in  France.  The  third 
picture,  a  comedy,  will  be  started 
after  this  is  completed  with  Chaplin 
starring. 


BUREAU  OF 
COMMERCIAL  ECONOMICS 

1108  Sixteenth  Street 
Washington,  D.  C. 


Co-operating  with  42  Govern- 
ments and  loaning  films  free 
and  speakers  throughout  the 
world  for  the  purpose  of  public 
instruction. 


Schools,  Churches  and  Clubs 


using  Motion  Pictures 


Should  Subscribe  for 


THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

'*  1001     FILMS*'     ( Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  III. 


specif);  Prints 
on  Eastman  Film 

The  commanding  position 
which  Eastman  film  occupies  to- 
day has  been  won  by  years  of 
consistently  high  quality,  backed 
by  years  of  cooperation  with 
the  industry. 

To  get  the  highest  possible 
photographic  quality  on  your 
screen,  always  specify  prints  on 
Eastman  Positive. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


"I  AGREE  WITH  YOU  THAT  1928  WILL  BE  MY  MOST 
PROSPEROUS  YEAR.      I'M   STARTING   IT  OFF  WITH 
'LOVE' AND~'THE  STUDENT  PRINCE'."        ~ 

Metro'Goldwyri'Mayer  announces  for  the 

coming  months  the  greatest  iveek'tO'tveek 

release  schedule  in  picture  history! 


JLBEKT 


LOVE 


„.     ivcrtise  yitur  run 
'^Mmuhuneous    n-ti/i    its 
tl-brcakinx   $Z.0() 
ing  <i(  the  Embus.%\ 
'ire,  N.  : 


NOVARRO 

NORMA 

SHEARKR  n 

The  STUDCNT 
PRINCE 

In  Old  Ueidelberg 
KRNST  LUBITSCHVS 

Production  with  Jean  Hersholt 

Adi*ertise  it  direct  from 

4  Hin  months  at  the 

,$2.(X)  Asfor 


DEC.  31 

QUALITY  STREET  (Marion  Duties) 

JAN.  7; 
WEST  POINT  (William  Haines) 

JAN.  14 
THE  DIVINE  WOMAN  (Greta  Garbo) 

JAN".  21 
BABY  MINE  (Karl  DaneGeo.  K.  Arthur) 

JAN.  21 

LAW  OF  TH€  RANGE  (Tim  McCo>) 

■Jan.  25 

PULLMAN   PARTNERS  (Norma  Shearer) 

FEB.  4 
ROSE-MARIE  (St>eeial) 

FEB.  1 1 


FEB.  25 
THE  SMART  SET  (William  Haines) 

MAR.  3 
THE  CROWD  (King  Viaor  Stfecial} 

MAR.  10 
FORBIDDEN  HOURS  (Ramon  Navarro) 

MAR.  17 
THE  PATSY  (Marion  Davies) 

MAR.  24 

BRINGING  UP'FATHER  (Cosmo/>o/it«n) 

MAR.  24 
WYOMING  (Tim  McCoy) 

MAR.  31 
MLLE.  FROM  ARMENTIERES  (Special) 

APR.  7 

WICKEDNESS  PREFERRED  (CoWv-Pringfi)       LAUGH,  CLOWN,  LAUGH  (Lon  Chaney) 


FEB.  J  8 
THE  BIG  CITY  (Lon  Chaney) 


APR.  14 

THE  COSSACKS  (John  Gilbert  Special) 


.APR.  21 

UNDER  THE  BLACK  EAGLE 


ETRO-GOLDWYN- 


o/FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


VOL.  XLIII     No.  2 


Tuesday,  January  3,  1928 


Price  5  Cents 


I 


The  Noose 

HERE  is  at  least  one  an- 
swer to  the  cry  for  better 
pictures.  This  one  is  a 
pip.  It  starts  with  a  bang.  A 
flash  of  the  main  title,  and  be- 
fore you  are  settled  comfort- 
ably in  your  seat  you  are  ab- 
"lorbed  in  a  tense,  honest,  grip- 
ping story.  Dramatic  situations 
come  with  machine-gun  rapid- 
ity. As  the  story  moves  along 
t  becomes  stronger,  ending,  in 
our  modest  estimation,  in  the 
finest  dramatic  sequence  of  the 
ear. 

When  a  picture  can  bring  tears  to 
the  eyes  of  hardened  old  movie  crit- 
ics it  must  have  something.  Here's 
a  picture  that's  got  IT.  We'll  go 
further  and  say  it's  got  THEM.  It's 
got  everything.  When  it  comes  to 
the   box  office   it   can't   miss. 

Barthelmess 

When  Dick  Barthelmess  is  at  his 
best  few  of  the  youngsters  can  keep 
pace  with  him.  As  Nickey,  Willard 
Mack's  pathetic  and  sympathetic 
central  character,  he  does  the  finest 
work  of  his  career,  sincere,  forceful, 
real. 

John  Dillon  has  done  a  first  class 
workmanlike  job  in  directing.  In 
the  hands  of  a  less  competent  chief 
the  production  might  have  been  just 
another  picture.  Lina  Basquette 
comes  into  the  limelight  with  an  ex- 
cellent performance  as  the  cabaret 
dancer.  It  is  the  finest  thing  she 
has  done.  It  is  our  guess  that  you 
will  hear  considerably  more  of  this 
young  lady.  Others  in  the  cast 
deserving  of  mention  are  Montagu 
Love  as  the  suave  gang  leader, 
Thelnia  Todd  as  the  society  girl  and 
-Alice  Joyce,  looking  lovelier  than 
ever,  as  the  governor's  wife.  The 
production  was  supervised  by  Henry 
Hobart. 

First  National 

"The  Noose"  is  another  feather  in 
the  cap  of  First  National.  More  like 
this  one  and  you  will  hear  less  ar- 
gument about  the  need  for  high 
priced  presentations.  First  National 
has  been  turning  out  some  splendid 
pictures  lately.  Unless  our  Coast 
stafif  are  missing  by  a  mile  there  are 
other  exceptional  sleepers  on  the 
way  from  this  organization.  After 
an  in-and-out  year  we  are  glad  to 
see  First  National  again  in  the  very 
front  row  of  the  production  parade 
What  this  business  needs  is  MORE 
good  pictures  and  First  National  is 
doing  more  than  its  share  in  making 
them. 

ALICO ATE 


Booming 

Unprecedented  business  was 
ushered  in  with  the  new  year 
yesterday  in  Broadway  thea- 
ters, with  wired  reports  from 
key  cities  indicating  that  the 
box  office  betterment  was  gen- 
eral throughout  the  country. 

New  Year's  Eve  found  the- 
aters, in  greater  measure  than 
ever  before,  offering  special 
midnight  shows. 


F.  &  I  SPEEDS  PLANS  FOR 
APPEAL  OF  MILES  CASE 


Minneapolis— Plan  for  appeal  of 
the  decision  of  Federal  Judge  Cant 
in  favor  of  former  stockholders  of 
the  Garrick.  giving  them  control  of 
the  theater  and  a  cash  settlement  on 
ground  of  alleged  mismanagement 
and  misuse  o£  funds,  is  being  speed- 
ed by  Finkelstein  &  Ruben,  William 
Hamni  and  the  Twin  City  Amuse- 
ment Trust  Estate. 

The  decree  specifies  that  the  stock 
be  returned  to  former  shareholders 
without  pavment  and  division  of 
$351,000.  The  defendants  owe  the 
Miles  Theater  Corp.,  which  owned 
the    theater,    $585,000,    but   the   court 

(Continued    on    Page    4) 


"Jerry"  Beatty  Takes  Over 
New  Post  at  First  Nat'l 

Jerome  Beattv  today  assumes  sup- 
ervision of  the  First  National  adver- 
tising, publicity  and  exploitation  de- 
partments. On  Tan.  8  he  is  sched- 
uled to  go  to  the  Coast.  No  changes 
in  the  department  are  to  be  made. 
Beattv  has  been  in  the  industry 
since  1915,  when  he  joined  Essanav, 
after  ten  years  of  newspaper  work. 
Successivelv  he  has  been  with  Than- 
hauser.  Paramount,  Universal  and 
the  Will   H.   Hays  organization. 


Biechele  Attack  Whets  Interest 
in  Contract  Meeting  Jan.  31 


MICtiALOVE  JOINS  PATHE; 
ESCHMANN  RESIGNS  POST 


Appointment  of  Dan  Michalove  as 
southern  division  manager  and  resig- 
nation of  E.  A.  Eschmann  as  head 
of  the  eastern  division,  are  announced 
by  Phil  Reisman,  general  sales  man- 
ager of  Pathe.  The  changes  are  ef- 
fective  immediately. 

Michalove,  who  has  been  in  the 
industry  for  a  number  of  years,  until 
recently  was  general  manager  of 
Universal  Theaters,  having  previous- 
ly been  head  of  the  company's  dis- 
tributing and  exhibiting  activities  in 
the  South.  Eschmann  returned  to 
Pathe  following  absorption  of  As- 
sociated Exhibitors,  of  which  he  had 
been  sales  manager.  He  previously 
occupied  a  similar  post  with  First 
National.  No  successor  to  Eschmann 
has  been  named. 


BRITAIN  NAMES  HLM 
CENTER  HOLLYWOOD 


London— Boreham  Wood,  12  miles 
north  of  London,  where  several  of 
the  leading  producers  have  studios, 
has  been  renamed  Hollywood.  Ex- 
tensive plans  are  under  way  to  build 
up  the  village  into  the  film  center  for 
the  British  industry.  Other  compa- 
nies are  prepared  to  open  studios 
there  and  make  it  their  headquarters. 

A  goal  of  30,000  population  is 
aimed  at,  with  a  preview  theater  and 
all  the  other  essentials  to  m->ke  the 
new  Hollywood  a  counterpart  r.(  the 
\inerican  film  center. 


Protest  Made  by  T.O.C.C. 

on  Chicago  as  Place 

of  Meeting 

With  interest  in  the  event  whetted 
by  an  attack  on  R.  R.  Biechele. 
chairman  of  the  unaffiliated  exhib- 
itors' committee,  the  contract  com- 
mittee, named  at  the  Trade  Practice 
Conference  to  draft  proposed  changes 
for  the  uniform  contract,  meets  Jan. 
31  at  Chicago.  The  attack  on  Bie- 
chele was  precipitated  by  a  telegraph 
he  sent  Will  H.  Hays,  pledging  the 
continued  cooperation  of  the  western 
Missouri  and  Kansas  exhibitor  unit, 
which    he    heads. 

Biechele,  in  reply  to  the  attack, 
stated  he  had  no  apology  to  make  on 
his  stand.  His  position,  and  past 
record,  are  defended  editorially  by 
Associated  Publications,  regionals 
published   by   Ben   Shlyen. 

Meanwhile,  protest  has  been  sent 
Hays  by  the  Theater  Owners  Chani- 
ber  of  Commerce.  New  York  exhib- 
itor unit  against  the  plan  to  hold  the 
committee  meeting  outside  New 
York.  The  organization  at  the  Trade 
Practice  Conference  refused  repre- 
sentation on  the  committee,  because 
of  the  impression  the  meetings  would 
be  held  in  New  York.  A  special 
committee  has  been  appointed  by  the 
T.O.C.C.  to  draft  recommendations 
to  the  contract  committee. 


M.  B.  Shanberg  Heads  "U" 
Theater  Chain  in  K.  C. 

Kansas  City— M.  B.  Shanberg,  for- 
mer city  manager  of  Loew's  theaters 
here,  has  become  general  manager 
of  the  Sears-Harding  chain,  operated 
by  Universal.  There  is  a  report  here 
that  Universal  may  sell  its  interest 
in    the    chain    to    the    former   owners. 


There  is  no  truth  to  report  that 
Universal  might  sell  its  interests  m 
the  Sears-Harding  chain,  E.  H- 
Goldstein,  treasurer  of  Universal, 
states. 


President  Favors  Prompt 
Action  on  Tax  Cut  Bill 

IVashing'on    Bureau   of    THE   FILM   DAILY 

Washington— Sidetracking  of  the 
revenue  bill,  which  provides  for  tax 
exemption  on  tickets  up  to  $1.  's 
not  sponsored  by  the  Administration, 
according  to  the  President.  The  .Ad- 
ministration he  says,  favors  immedi- 
ate action  on  the  bill,  Prov'ded  tax 
reduction  does  not  exceed  the  ^ZZ.\- 
000  000  cut  recommended  by  the 
Treasury.  Republican  leaders  arc 
seeking  postponement,  while  Demo- 
crats and  insurgent  Republicans  op- 
pose the  plan. 


T.O.C.C.  Names  Committee  to 

Work  for  Brookhart  Bill 

Support  of  the    ''rookhart  bill,   re- 
cently    introduced    in     Congress    by 
(Continued    on    Page    6) 


Growing 

Embracing  practically  every 
state  in  the  union,  every  key 
city  as  well  as  other  towns 
large  and  small,  poll  of  critics' 
.votes  to  determine  the  ten  best 
pictures  of  1927  is  assuming 
record  proportions.  Two  hun- 
dred and  sixty-five  critics  have 
voted  to  date  with  lists  still 
coming  in.  The  selection  is 
one  of  the  many  features  of  the 
1928  FILM  DAILY  YEAR 
BOOK  to  be  published  in  Jan- 
uary. 


f 


THE 


-fS&lx^ 


DAILV 


Tuesday,  January  3,  192J 


ftTHE* 
*/'filmpom 


Vol  XLII  No.  2    Taesday,  Jan.  3, 1928       Price  5  Cents 


lOHN  N.  AUCOATE 


Piblisbei 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
FoU;,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice  President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign.  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way,  New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Amer.  Seat.  Vtc. .  . 
*Am.  Seat.  Pfd... 
*Balaban  &  Katz.. 
*Bal.  &  Katz  Vtc. 
'Eastman  Kodak.  . 
♦East.  Kodak  Pfd. 
*tFilra  Inspection. 
•First  Nat'l  Pfd.. 
Fox  Film  "A"  .  .  . 
tFox  Theaters  "A" 
•Intern'l  Project. . . 
tTKeith's    6s    46    .. 

Loew's,    Inc 

ttLoew's  6s  41ww. 
ttLoew's    6s41x-war 

*M-G-M    Pfd 

*M.  P.  Cap.  Corp.. 
Pathe  Exchange  . . 
Pathe  Exch.  "A".. 
ttPathe  Exch.  7s 
Paramount  F-L.  .  . 
♦Paramount    Pfd.     . 

*ttPar.Bway.5}4s51    

**Roxy     "A" 25 

♦*Roxy    Units     26 

**Roxy   Common    .  .      dVi 
**Skouras    Bros.     .  .    41 
Stan.   Co.    of   Amer.  54 
*tTrans-Lux   Screen   .... 
•♦United   Art.   Com.   15 
•♦United    Art.    Pfd.  85 

•Univ.     Pictures 

Univ.     Pict.     Pfd...  100 

♦tWarner     Bros 

Warner    Bros.    "A"  22}^ 


84 
22^ 

l66" 
59fi 

106"/^ 
99J^ 


4}< 

19^ 

37  80 

115H 


Low    Close      Sales 

40 

48 

60^ 

7354 

16454 

129 

4 

104^ 

84 

22 

10 
100 

S95i 
\O6y2 

99^ 

25'A 
7H 

m 

80 

n4j4 
121K 
102 


S2H 
22 

166" 

59 
106!4 

99^ 


m 

80 
114^ 


1,500 
1,000 

'"9 

5,000 

4 

17 


200 

3,100 

5 

15,600 


22 
24 

5^ 
40 
53/2 

u" 

80 

166' 

22" 


26% 
100 
12 
22H 


10 

'760 


•Last  Prices  Quoted   ••Bid   and   Asked    (Over 

the  G>unter) 
tCurb  Market  ttBond    Market 

NOTE:  Balaban  4  KaU  is  listed  on  the 
dhicago  Board;  Skouras  on  the  St.  Loai* 
Stock   Exchange  and   Stanley  in  Philadelphia. 


HENNEGAN 

Program 

Covers 

special  Designs  for 
all  Holidays. 

Write  for  Samples 

The  HENNEGAN  CO. 

Cincinnati,  Ohio 


The  Broadway  Parade 

THE   New   Year  starts  with  nine  long-runs  carried  over  from  1927.      "Helen  of 
Troy"  was  forced  to  close  at  the  Globe  due  to  expiration  of  the  lease.     All  the 
attractions  enjoyed  good  business  this  past  week,  sharing  in  the  holiday  trade 
that  has  been  livening  up  the  box-offices  along  the  main  street. 

Picture  Distributor  Theater  Opening   Date 

"Wings"     Paramount     Criterion      Aug.   12 

"Sunrise"     Fox    Times   Square    . . .  Sept.  23 

"The  Jazz   Singer"    ....  Warners    Warners     Oct.      6 

"Uncle  Tom's  Cabin"   ..Universal     Central    Nov.     4 

"The   Gauche"    Ufflted    Artists    . .  Liberty    Nov.    21 

"Love"    M-G-M     Embassy    Nov.    29 

"The  Devil  Dancer"    United   Artists    ..Rivoli    Dec.     16 

"Chicago"     Pathe     Gaiety     Dec.    23 

"The   Enemy"    M-G-M    Astor    Dec.  27 


List  Theater  Changes 
in  Wisconsin  Territory 

Milwaukee — Recent  theater  changes 
in  this  territory  include  the  Lyric, 
Gladstone,  Mich.,  which  formerly 
operated  by  L.  Creton,  Mich.,  has 
been  taken  over  by  S.  Miller  and 
P.  W.  Fischer.  The  Rialto,  Norway. 
Mich.,  has  been  taken  over  by  Theo- 
phil  Vanden  Bergh  from  Theodore 
Sophie,  while  at  Marenisco,  Mich.,  C. 
A.  Pratt  has  disposed  of  his  Maren- 
isco to  Homer  W.  Reace.  In  Wiscon- 
sin the  Town  Hall  at  Cedar  Grove 
has  been  taken  over  by  Dr  A.  Bos- 
cuail    from    Donald    Fischer. 


$10,000  Fire  at  Alliance,  O. 
Alliance,  O. — The  American  suffer- 
ed a  $10,000  loss  by  fire  last  week 
caused  by  defective  wiring.  The 
American  belongs  to  Jack  Steinberg 
who  also  owns  the  Star,  Alliance, 
and  the  Regent,  Youngstown. 


$30,000  Fire  Damages 

Plaza  at  Philadelphia 

Philadelphia— The  Plaza,  Broad  St. 
above  Porter,  was  damaged  bv  fire 
to  the  extent  of  $30,000.  The  fire 
originated  below  the  floor  of  the 
stage  during  a  performance.  Panic 
was  averted  by  the  coolness  of  the 
organist  who  continued  to  play  while 
the  operator  kept  the  feature  going. 
Girl  ushers  went  quietly  among  the 
500  patrons  and  assured  them  there 
was   no   danger. 


Lee    Leaving    Sterling 

Manfred  Lee,  publicity  and  adver- 
tising director  of  Sterling  is  sever- 
ing his  connection  with  that  com- 
pany on  January  1.  He  anticipates 
eventually   writing    for    the    screen. 


$85,000   Fire  in  Moline 

Moline,  111.— The  Mirror,  at  6th 
Ave.  and  ISth  St.  was  destroyed  by 
fire  at  a  loss  of  $85,000,  most  of 
which  is  covered  by  insurance.  It  is 
believed  that  a  lighted  cigarette 
dropped  near  the  stage  started  the 
fire.  An  explosion  in  the  picture 
booth  completed  the  destruction. 


Form    New   British   Company 

London — -Victor  Savill,  formerly 
with  Gaumont  has  formed  the  produc- 
ing firm  of  Burlington  Films  in  con- 
junction with  John  Maxwell  of 
British  International,  and  the  British 
Brunswick  Co.  The  companj^  is 
capitalized  at  $500,000,  privately 
owned,  and  plans  to  produce  at  the 
Elstree    studios. 


Sells  3  to  Midwest 

Dodge  City,  Kan.— The  Crown, 
Cozv  and  Beeson  have  been  sold  by 
W.  H.  Harpole  to  Midwest  Theaters 
of  Kansas  City,  the  new  owners  to 
take  over  management  the  first  of 
the  year.  Midwest  -owns  nine  the- 
aters in  Kansas  and  Missouri. 


Mid-West's  First  Egyptian  House 

Milwaukee — The  Egyptian,  under 
direction  of  Earl  Rice  has  opened. 
The  new  theater  a  deluxe  neighbor- 
hood house  was  erected  at  a  cost  of 
$500,000  and  has  a  seating  capacity 
of  2.000.  It  is  the  only  atmospheric 
Egyptian  theater  in  the  Middle  West. 


TIFFANY- STAHL  PRODUCTIONS,  INC. 

Announce 

They  have  in  the  course  of  production 
a  motion  picture  entitled: 

"WHAT'S  THE  BIG  IDEA" 

ALL  RIQHTS  PROTECTED 


Entire  Pantages  Issue 

of  $1,600,000  Is  Sole 

Chicago— The   entire   $1,600,000    is 

sue  of  the   Alexander   Pantages  firs 

mortgage   fee   and   leasehold   six   pe^k 

cent  serial  gold  bonds  was  sold  sooii 

after    being    placed    on    the    markets 

Security  under  the  mortgage  embrace;' 

the    direct   closed    first   mortgage    oi 

the  leasehold  estate  in  the  land  anc  i 

Pantages  office   and  theater  building  I 

in  this  city.     Additional  security  emj  f 

braces    the    land    and    Pantages    thel 
„* 1    „t u,.:ij:„„    „ —    t,„:„J  I 


ater  and  store  building  now  bein^ 
erected  at  Fresno.  The  entire  propl 
erty  yields  annual  net  of  $153,327. 


Producing  Film  in  India 

London — Plans  are  in  progress  fo; 
the  production  of  "Shiraz,"  whic 
will  tell  the  romantic  story  of  Ta 
Mahal,  by  British  Instructional  Film] 
in  conjunction  with  Ufa.  H.  Bruct 
Woolfe,  managing  director  of  thr 
British  company,  is  leaving  for  Indi; 
to  complete  arrangements  for  th< 
picture  which  will  be  made  ther« 
and  which  will  be  finished  by  nex 
of  India,  with  Franz  Osten  as  di; 
rector. 


I 


AMERICAN  AND  FOREIGN  DiSTRIBUTOICSi 
OF  q,UAUTY  MOTION   PICTURBS 


JP] 


[E  picnwES 

'^     ARTHUR  A.LEE  PRES 


/I  I    P 


7QI  ac\f^^^rH  Aum.  n»w  yopk  .MrAjtress* 


AVAILABLE   FEBRUARY    1st 

Very  desirable  space  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection room  on  floor — Inquire 

First    Division    Pictures,    Inc. 
729  Seventh  Avenue  12th  floor 


r---- 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway.    New  York  City 

Phone  Penn.  3580 


If  You  At*  in  thf 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US   AND   SAVB 
UONBY 

IBND    FOB   OUB    PBICB    LIST 

uiiLCoa^HBys 

▼▼MO  lU^^t    17'^St  N""' VbrK.NV  •^ 

II  Phoe*   PauM.   OSSO 

I      Motion  Picture  Department 
p.    8.    «nd   C«n«dt   AK«nt«  tor   Debrto 


first  of  1928's 


big  pictures! 

^They're  off!  Paramount's  Big  Ten  —  off  to  make  new 
records  in  1928.  ^  "BEAU  Sabreur"  leads  the  way.  A 
ready-made  audience  in  every  city  in  the  country  waiting 
for  it!  ^  All  who  read  the  book  (a  best  seller).  ^  All  who 
saw  its  brilliant  predecessor  "BEAU  Geste"  (winner  of 
"Photoplay"  medal  as  best  picture  of  last  year).  ^  And  all 
who  love  adventure,  romance,  mystery,  comedy!  ^  "Beau 
Sabreur."  First  ol  1928's  big  pictures!  First  of 
Paramount's   1928  de  luxe  specials!        ^        ^        ^        ^ 

the  brilliant  answer 
to  ^^Beau  Geste^^ 


ff 


BEAU  SABREUR 


!>f> 


The  answer  to  "Beau  Geste"  by  Percival  C.  Wren, 
with  Gary  Cooper,  Evelyn  Brent,  Noah  Beery  and 
William    Powell.      Directed    by    John    Waters. 


motion 
picture 

headquarters 


TRAD  E  ^  ■^^_^3t  ^  M  A  n  K 


THE 


e^ 


1 


Tuesday,  January  3,  1928 


; 


On  Broadway 


Astor — "The    Enemy" 

Broadway — "The  Warning" 

Cameo — "When   a   Man   Loves" 

Capitol — "West   Point" 

Central — "Uncle  Tom's   Cabin" 

Colony — "The    Chinese    Parrot" 

Criterion — "Wings" 

Embassy — "Love" 

Gaiety — ' '  Ch  icago" 

Hippodrome — "In  Old  San  Francisco" 

Liberty — "The   Gaucho" 

Loew's  New  York — Monday,  "Wild  Geese;" 
Tuesday,  "Stage  Kisses"  and  "Heroes  in 
Blue:"  Wednesday,  "Man,  Woman  and 
Sin;"  Thursday,  "The  Wizard;"  Friday, 
"Night  Life"  and  "The  Cheer  Leader;" 
Saturday,  "The  Lovelorn;"  Sunday,  "A 
Hero    for   a    Night" 

Mark  Strand— "A   Texas   Steer" 

Paramount — "Two   Flaming  Youths" 

Rialto — "The  Dove" 

Rivoli — ^"The  Devil  Dancer" 

Roxy — "The  Silver  Slave" 

Times    Square — "Sunrise" 

Warners — ^"The   Jazz    Singer" 

Brooklyn   Mark   Strand — "Sorrell  and   Son" 


F  &  R  Speeds  Plans  for 
Appeal  of  Miles'  Case 

(.Continued    from    Page    1) 

ruled  they  might  keep  $210,000  for 
the  cancelled  stock.  Advertisements 
notif3'ing  former  shareholders  of  their 
opportunity  to  regain  their  stock  are 
being  carried  by  Minneapolis  and 
Detroit    newspapers. 

M.  L.  Finkelstein  declared  the  fig- 
ures are  the  plaintiffs'  and  not  au- 
thentic. His  firm  now  is  working 
on  its  own.  In  addition  to  the  stock 
and  cash  as  outlined,  defendants 
must  return  to  the  company  accrued 
dividends,  plus  salaries  and  other 
sums  alleged  to  have  been  diverted 
to  their  own  use  from  earnings  of 
the  Miles  firm.  Pending  payment, 
the  plaintiffs  have  been  granted  a 
lien  on  the  assets  of  Twin  City 
Amusement  Trust  Estate. 


Milwaukee  House  Starting  Soon 

Milwaukee — Bids  on  the  new  the- 
ater and  store  building  being  erected 
by  the  Great  Western  Investment 
Co.,  have  been  closed,  with  contract 
soon  to  be  awarded.  The  building 
will  be  erected  at  a  cost  of  $750,000 
at  the  corner  of  Fond  du  Lac  and 
Meinecke    Aves. 


Brockwell  Runs  Own  House 

Chapel  Hill,  N.  C— S.  J.  Brock- 
well,  owner  of  the  Pickwick,  has  tak- 
en over  the  lease  from  W.  S.  Robert- 
son, and  appointed  V.  A.  Hill  man- 
ager. 


Buy  Milford,    la.,    House 

Milford,  la. — The   Strand  has  been 

purchased  by    A.     M.     Leitch     from 

Davies    &  Livingston 


Crumley  at  Jacksonville 

Jacksonville,  Fla. — Locke  Crumley, 
who  recently  resigned  from  Univers- 
al's  theaters  at  Marshallton,  Iowa, 
has  been  appointed  manager  of  the 
Republic. 


Kempen  Gets  Kaukauna  House 

Kaukauna,  Wis. — Wilbur  Kempen, 
former  operator  of  the  Rex  at  Ber- 
lin, Wis.,  has  purchased  the  Bijou 
from  John  Cleland,  and  will  remodel 
and    redecorate. 


Remodel  Elma,  Wash.   House 

Elma,  Wash.  —  J.  L.  Kyeck  has 
completely  remodeled  the  interior  of 
the  Armour,  and  enlarged  the   foyer. 


Frank  Hocking  Sells  Houses 
Clay  City,  111. — Frank  Hocking  has 
sold  the  theater  here  to  C.  W.  Cook. 
Hocking  recently  disposed  of  two 
houses  at  Flora  and  two  at  Fair- 
field. 


WISCONSIN 

New  Theaters 
Burlington — -Orpheum  ;     Cudahy — New     Ma 

jestic. 

Changes  in  Ownership 
Black  Creek — Auditorium,  sold  to  Btacll 
Creek  Audit  Co.  by  L.  F.  Matheys;  Li 
Crosse— Bijou,  sold  to  F.  L.  Keppenberge 
by  A.  J.  Cooper  &  Herman  Tillman' 
Necedah — Grand,  sold  to  Scott  &  Lamon  i 
by  Delos  Merredith;  New  Lisbon — Home] 
sold  to  Scott  &  Lamont  by  Delos  Men 
dith ;  Pardeeville — ^Liberty,  sold  to  Ear 
Scott  by  Wm.  Ruehl;  West  AlUs— Com 
munity,  sold  to  C.  W.  Nebel  by  Dileo  S 
Gents.  Il 

Closings 
River   Falb — Princess. 


ni 

nl  t 


Thomas  Sells  at  Hynesville 

Hynesville,  Vt. — Clark  R.  Thomas, 
owner  of  the  Garden,  has  sold  his  in- 
terest in  the  house  to  W.  H.  Lanter- 
man. 


Barker  Completes  Short 
Bradley   Barker   has   completed   di- 
rection  of   "Rose   of   Killarney,"   Tif- 
fany Colorart  short,  his  fourth  picture 
for  this   company. 


Close   Minnesota   House 

Lake  Crystal,  Minn. — John  E. 
Konz  has  closed  the  Cozy.  Konz 
assumed  the  lease  when  it  was  given 
up  by  John  Pesava,  who  built  a  mod- 
ern theater  here.  The  Cozy  could 
not  meet  this  competition,  and  was 
forced   to   close. 


Woman  Managing  Northport  House 

Northport,  N.  Y. — Mrs.  Jessie 
Barker,  who  up  to  two  years  ago 
owned  and  operated  the  Northport, 
and  sold  to  Stanzler  &  Wolkowitz, 
again  is  in  charge  and  personally  will 
manage  the  house. 


WYOMING 
Changes   in   Ownership 

Casper — America  and  Rex,  sold  to  W.  R 
Sample  by  Rex  Investment  Co. ;  Therma 
poJls — Whiting,  sold  to  R.  L.  KatzonbacJI 
and  N.   D.   BischofT  by  Wm.   Delahoyd. 

Closings 

Edgarton — L.   &  A.  Theater. 

BeUofonte — Scenic;    Lewistown    —    Embassy' 

Openings 

Millenstown — The     Millerstown ;     Red     Lioi 
— Opera    House. 


Weaver  at  WUburton 

Wilburton,  Okla.— W.  A.  Weave^ 
has  been  appointed  manager  of  th« 
Criterion   and    Liberty.  , 


Graves  at   Schenectady 

Schenectady  —  Farash  Theater 
Corp.  has  appointed  Guy  Grave 
manager  of  the  State  to  succeed 
James    E.    Roach,   Jr.,   resigned. 


Hk 


'XSj 


Sm4ll  Enough  to  be  Intimate 


7AeHi¥S?kPl[t 
o/'FILMDOM 


ALL  THE  NEWr? 
ALLTHE  TIMF, 


Big  Enough  to  be  Independent 


■h 


itrc 
Bin 


asit 


Mi 


THE 


Tuesday,  January  3,  1928 


Chattanooga,  Tenn. — John  Parks,  contrac- 
tor, has  obtained  a  permit  to  demolish  two 
buildings  at  62'6  and  628  Market  St.  as  the 
site  of  a  theater  to  be  built  Iiy  the  Reliance 
Investment  Co.  Publix  may  take  over  the 
new    house. 


Athens,  Ala. — Louis  Rosenbaum  of  Muscle 
Shoals  Theaters,  Inc.,  operating  the  Princess 
and  Majestic  at  Florence;  Palace  at  Shef- 
field, and  Strand  at  Tuscumbia,  announces 
the  building  of  a  theater  here  to  be  opened 
some    time     in    April. 


Portland,  Ore. — The  Geller  opened  on  Fos- 
ter Road  just  before  Christmas.  Walt  Teb 
bett    opened    the    Oriental    Dec.    26. 


Portland,  Ore. — Ground  was  broken  last 
week  for  the  Lloyd,  Union  and  KiUingsworth 
Ave.,  and  plans  call  for  immediate  construe 
tion.  The  house  will  seat  1,500.  and  will  be 
leased   to    Multnomah   Theaters.    Inc. 


Philadelphia — Sam  Shapiro,  interested  in 
the  p'elton  and  Ogontz,  soon  will  begin  con- 
struction of  a  theater  to  cost  $600,000  to  be 
known  as  the  Uptown  at  2240-5  N.  Broad 
.St.  There  will  be  a  six  story  office  building 
with  stores.  Plans  have  been  prepared  by 
Magaziner,    Eberhard    &    Harris,    architects. 


Waterloo,  It. — The  Riviera,  an  A.  H. 
Blank-Publix  theater  now  nearing  comp'e- 
tion,  will  be  ready  for  opening  around  the 
first    of   the    year. 


College    Corner,     Ohio — Charles    Randle    of 
Oxford    has    opened   a    theater    here. 


Tiffin,  O. — It  is  reported  that  the  owners 
of  the  Grand  will  build  another  theater  at 
a    cost    of    $250,000. 


-  Roseville,    Mich. — A    new    theater    is    under 
construction    here. 


Marine    City,     Mich. — A    new    theater    has 
opened   here,    seating   800. 


Detroit — Lou       Anger,       vice-president  of 

United    Artists    Theater    Circuit,    expects  the 

new   theater   here   to   open   about    Feb.    1.  It 

seats     2,000,     and     is     located     opposite  the 
Michigan. 


Stanton,    Mich. — Glen    Gardner    is    building 
a  theater   here   to   seat    350. 


Washington,  C.  H.  O. — Harry  V.  Smoots, 
owner  of  the  Vine,  is  building  a  theater  to 
cost  $80,000  and  seat  775.  Harry  Hold- 
brook  of  Columbus  is  the  architect.  Roy 
Simons  will  be   manager. 


Mountain    Home,    Ark. — Neil    Eatman    has 
purchased   a   site   for   a  theater. 


Fred  Mercy  Buys  Another 

Seattle — Fred  Mercy  has  again 
added  to  his  rapidly  growing  chain 
in  Eastern  Washington.  He  has  pur- 
chased the  Liberty,  Pasco,  Wash., 
from  E.  J.  Reynolds.  It  is  reported 
Mercy  has  an  speculative  eye  on  Cle 
Elum  and  Roslyn. 


Houses  Close  in  Far  Northwest 

Seattle— Following  are  theaters  in 
eastern  Washington  and  Idaho  re- 
ported closed  for  the  winter:  Pres- 
cott,  Everson,  Peshastin  and  Port 
Gamble,  Washington  and  Tensed, 
Idaho. 


New  Cleveland  Exchange  Opens 
Cleveland  —  Service  Film  Ex- 
change, under  the  management  of 
Joe  Greenly  has  opened  an  office 
in  the  Film  Exchange  Bldg.,  for  the 
distribution  in  Ohio  of  state  rights 
films.  Grjenly  has  been  in  Detroit 
for  the  past  ten  years,  with  Co- 
lumbia. 


A  Review  of  Reviews 

By  LILIAN   W.   BRENNAN 

"The  Enemy"  and  "Chicago"  were  the 
long  run  openings  of  the  past  week.  The 
former,  an  adaptation  of  Channing  Pollock's 
stage  play,  is  a  preachment  against  war,  a 
rather  heavy  entertainment,  with  Lillian  Gish 
doing  some  splendid  work.  "Chcago"  toots 
along  to  the  tune  of  popping  guns  as  might 
be  expected.  Phyllis  Haver  is  first  rate  as 
the  heroine  of  this  melodramatic  thriler. 
"Silk  Legs"  deals  with  the  adventures  of  a 
nifty  female  hosiery  drummer  who  outwits  her 
male  competitor — and  how.  "Husbands  For 
Rent"  is  the  typical  Al  Woods  bedroom 
farce, -embarrassing  situation.,  risky  busi- 
ness and  what  not.  No  Sunday  school  pic- 
ture, this.  "Legionnaires  In  Paris"  has  to  do 
with  a  couple  of  delegate  cutups  at  the  leg- 
ion convention  in  Paris.  Fair  number  of 
laughs.  Richard  Dix  is  a  Doug'as  Fairbanks 
sort  of^  hero  in  his  latest,  "The  Gay  De- 
fender," told  against  a  colorful  and  roman- 
tic background.  "Desperate  Courage"  is  a 
fair  western  with  Wally  Wales,  the  hero. 
Buzz  Barton,  the  boy  rider  and  youthful 
cowboy,  does  his  stuff  again  in  "The  Pinto 
Kid,"  an  entertainment  ideal  for  the  youngs- 
ters. "Wheel  of  Destiny"  an  average  pro- 
gram pictuie,  the  story  involving  a  romance 
of   a   side   show   girl. 


Cleveland  Theater  Name  Changed 
Cleveland — The  Glenside  recently 
purchased  by  Thomas  Shalakis  will 
be  called  the  Dreamland  when  it  is 
opened  in  January.  The  house  is 
undergoing  remodeling  and  redeco- 
rating. 


Ben  Wise  Buys  at  "Cincy" 

Cleveland — Ben  Wise  who  runs 
the  National  theater  here,  has  pur- 
chased Boulevard,  in  Cincinnati.  He 
will  operate   them  both. 


Youngclass  &  Latta  Active 
Perry,  la. — Youngclass  &  Latta, 
owners  of  the  Foxy  and  Grand  here, 
have  bought  the  Strand  at  Wood- 
ward. They  are  planning  a  circuit  in 
this  territory. 


New  Cleveland  House  Opens 
Cleveland  —  The  Garfield,  new 
1,300-seat  motion  picture  built  by 
Frank  Porsinski  has  opened.  It  is 
located  at  4717  Turney  Rd.  Four 
changes   weekly  is  the   policy. 


Blank  Leases  $1,000,000  House 

Cedar  Rapids,  la.— A.  H.  Blank 
Enterprises  has  leased  from  Century 
Bldg.  Co.,  the  $1,000,000  theater  un- 
der construction.  Occupancy  has 
been  promised  by  May  1.  The  25- 
year  lease  calls  for  an  average  yearly 
rental  of  |40,000. 


Everett  Opening  Thursday 

Everett,  Wash. — The  new  Granada, 
earected  on  the  site  of  the  old  Rose, 
opens  Thursday.  It  will  have  both 
Movietone  and  Vitaphone  as  features. 
R.    F.    Charles   is   general   manager. 


Remodel   Baird  Theater 
Baird,   Tex. — The    Signal   is    being 
remodeled  and  enlarged  at  a  cost  of 
$7,000. 


Berry    Heads    Kiwanis    Club 

Indianapolis — Ace  Berry,  manager 
of  the  Indiana,  the  city's  largest  pic- 
ture house,  has  been  elected  vice 
president  of  the  Indianapolis  Ki- 
wanis club. 


Hartman  Installs  a  Wurlitzer 
Carnegie,    Okla. — C.    W.    Hartman 
has    installed    a    Wurlitzer    organ    in 
the  Liberty. 


Exhibitors 
Daily  Reminder 


Get  reaction 
stage  show- 
as  against 
pictures 


Tuesday,  January  3,  1928 


Two  Important  Changes 
Affect  Atlanta  Offices 

Atlanta — Two  important  changes 
affecting  exchange  managers  on  At- 
lanta's Film  Row  are  announced. 
Hank  Hearn  has  resigned  as  man- 
ager of  Liberty-Specialty  to  join  Tif- 
fany-Stahl.  His  resignation  already 
is  effective  but  it  is  understood  that 
his  active  connection  with  Tiffany 
will  not  begin  until  Jan.  1  when  he 
will  open  a  branch  at   New   Orleans. 

John  W.  Mangham,  Jr.,  has  re- 
signed as  branch  manager  of  Arthur 
C.  Bromberg  Attractions,  and  will 
succeed  Hearn  as  manager  in  At- 
lanta for  Liberty.  Just  who  will  suc- 
ceed Mangham  as  manager  of  the 
Bromberg  exchange  had  not  been 
determined. 


Bank  Operates  Stratford 
Detroit— The  Griswold  State  Bank 
is  operating  the  Stratford.  The  book- 
ing is  being  done  by  the  Co-operative, 
while  the  Kunsky  organization  is  as- 
sisting in  management  of  the  house 
until  a  new  lessee  is  secured. 


Rochester    House    Opens 

Rochester, — The  new  Monroe, 
Monroe  Ave.  neighborhood  house 
seating  1,200  has  opened.  It  has 
three  Peerless  projectors  in  the  mod- 
ern   projecting    room. 


Sell  Lease  of  Hamilton,  Yonkers 

Yonkers,  N.  Y.— Strahan  Theaters 
Corp.  have  sold  their  lease  of  the 
Hamilton  to  the  Ross  Stores  who  are 
to  erect  a  department  store  on  the 
site.  The  lease  had  four  and  a  half 
years  to  run,  and  $50,000  was  paid  to 
abrogate  it. 


Soriero  Now  at  Rochester 

Rochester — Thomas  D.  Soriero,  of 
New  York,  22  years  in  the  vaude- 
ville and  film  business  and  lately  of 
the  Comerford  Amusement  Co.,  New 
York,  has  succeeded  Charles  H. 
Goulding  as  manager  of  the  Feny- 
vessys'   new   Rochester   theater. 


Thalberg  Asks  Loyal 
Support  from  Reviewers 

Los  Angeles — Stressing  the  need  of 
fairmindedness  and  loyalty  on  the 
part  of  newspaper  reviewers  and 
writers  in  dealing  with  current  pro- 
ductions, Irving  Thalberg  of  M-G-M 
stated  in  an  interview  that  pictures 
are  passing  through  an  era  of  "dan- 
gerous knocking."  Thalberg  deplored 
the  fact  that  screen  writers  generally 
do  not  back  pictures  the  way  other 
special  newspaper  writers  back  base- 
ball and  other  popular  institutions. 
He  said  this  tendency  has  a  tendency 
to  discourage  the  producer  from  se- 
rious effort  and  lead  him  to  continue 
production  on  the  popular  hokum 
type  of  film  which  is  sure  to  bring 
good   returns  at   the   box  office. 


Rembusch  Reopens  Theater 

Indianapolis — The  Colonial,  which 
has  had  a  stormy  career  since  the 
bankruptc,y  of  Bingham  and  Cohen 
forced  its  close  less  than  a  year  ago, 
was  reopened  a  few  days  ago  by 
Capitol  Amusement  Co.,  a  Frank 
Rembusch  enterprise. 


Free   Shows  at  Ponca  City 

Ponce  C^ty,  Okla. — Lew  Wents, 
a  wealthy  oil  man,  has  caused  a  lot 
of  concern  to  local  theater  owners 
by  leasing  the  city  auditorium  and 
giving  three  shows  a  week  to  the 
public   free   of  charge. 


Lease  Middletown  House 
Middletown,  Conn. — A.  J.  Vannie, 
nephew  of  S.  Z.  Poli,  and  Orlando 
Bellicia  of  New  Haven,  have  leased 
the  rebuilt  Middlesex  which  reopens 
dec.  26.      It  seats  1,500. 


Michaelson  Now  at  Cleveland 

Cleveland  —  William  Michaelson, 
formerly  with  the  Terminal,  Chicago, 
has  been  named  manager  of  the  Kins- 
man, succeeding  Larry  Jacobs. 


Holz worth  Back  in  Fold 
Cleveland — Fred  Holzworth,  one- 
time manager  of  Loew's  State,  has 
been  appointed  manager  of  the 
Homestead.  Holzworth  has  been  out 
of  the  picture  business  for  the  past 
few  years. 


Reverts    to    Film    Policy 
San    Francisco — Returning    to    its 
forrner   policy,    the    Wigwam    is   now 
presenting  feature  pictures  along  with 
its  vaudeville. 


Improve  Dunellen  Theater 

Dunellen,  N.  J. — Meyer  Cohen  has 
closed  the  Dunellen  for  complete  re- 
modeling. 


Remodel  New  Orleans  House 

New  Orleans — The  Lyceum,  which  I 
has    been    closed   for    several   weeks, 
has  reopened  after  extensive  remodel- 
ing. 


Sell  K.  C.  Theater 

Kansas  Citj — H.  C.  Baltis  has  sold 
the   Ritz,   12th   St.  and   College  Ave. 
to  Oscar  Litwin.     H.  H.  Barrett  andi 
G.    A.    Malony   are    the    lessees    and 
operators  have  the  option  of  a  five-j 
year  extension. 


THE 


6 

■ 


DAILV 


Tuesday,  January  3,  1928 


And  That's  That 


By  PHIL  M.  DALY 

WHEN  the  Salvation  Army  Cita- 
adel  at  Chatham,  Ont.,  was  de- 
stroyed by  fire  during  the  midst  of 
Christmas  relief  activities,  Manager 
A.  P.  Drohan  of  the  Princess  and 
Griffin  theaters  earned  the  gratitude 
of  the  local  Salavation  Army  officers 
by  placing  the  Princess  theater  at 
the  disposal  of  the  army  for  Sunday 
services  free  of  charge  until  perma- 
nent quarters  are  obtained.  The  of- 
fer was  accepted  and  the  acceptance 
was  duly  announced  in  the  news- 
papers. 


//  the  holiday  greeting  cards  re- 
ceived by  Harris  P.  Wolfberg,  divi- 
sion sales  manager  for  Metro-Gold- 
wyn-Mayer  at  St.  Louis,  were  placed 
end  on  end  they  would  reach,  by 
actual  mileage,  from  Loew's  State 
to  Belleville,  III.  Such  popularity 
must  be  deserved,  if  we  may  coin  a 
phrase. 


And  while  on  the  subject  of  Xmas 
cards,  Henry  Bate  of  Universal  was 
the  author  of  an  original  and  novel 
one. 


Never  again  is  the  slogan  adopted 
by  Harvey  B.  Day,  Kinograms  sales 
munager,  who  tried  to  use  Dave 
Chatkin  as  his  guide  in  selecting  the 
proper  cutlery  at  a  recent  high  hat 
dinner.  Harvey  says  such  a  course 
might  cause  him,  to  cut  his  throat. 


That  affable  Friar,  William  Collier, 
has  consented  to  act  as  toastmaster 
at  the  testimonial  dinner  which  the 
Jewish  Theatrical  Guild  is  tendering 
Jan.  8  to  its  president,  William 
Morris.  Daniel  Frohman  is  chair- 
man of  the  arrangement  committee, 
and  Eddie  Cantor  is  in  charge  of 
the  entertainment  program. 


Helen  Patterson,  stage  player,  and 
Kenneth  Harlan,  screen  actor,  are 
to  he  married  late  this  year. 


It's  a  real  pleasure  to  welcome  a 
regular  fellow  like  Danny  Finkel- 
stein  to  New  York.  Danny  has  made 
an  enviable  record  in  Minneapolis, 
and  now  has  joined  Publix.  He'll 
be  heard  from. 


//  you  see  Ray  Foster,  w.k.  cam- 
eraman, wearing  the  high  hat  these 
days,  don't  be  alarmed,  for  Ray  is 
sporting  a  new  Mitchell  camera  with 
all  the  latest  attachments  and  has 
reasons  to  feel  proud. 


We  now  offer  a  gem  from  "Cause 
and   Comment   in   'The   Quill'": 

Manr  people  who  allude,  as  did  the  ehalr- 
man  of  the  Paris  American  Club  in  introdtM- 
iag  the  violinist,  Alfredo  San  Male,  to  Oyt 
njing  that  Nero  fiddled  while  Rome  burned, 
do  not  realize  that  the  iiddle  was  not  in  ex 
iitence  in  Nero'a  time.  Mr.  San  Malo  cor- 
rected the  chairman  by  explaining  that  it  was 
a   lyre   which   Nero  used. — New   York   Port. 

Musicians  have  progressed  since 
these  days.  Instead  of  a  lyre  they 
now  use  a  press  agent. 


Aschers  Make  Final  Bow 
as  Fox  Takes  Over  Chain 

Chicago  —  Ending  the  exhibition 
career  of  Ascher  Bros.,  Fox  has 
taken  over  ownership  of  the  six 
Ascher  houses  in  which  it  has  held 
interest.  The  houses  are  the  Sheri- 
dan, Commercial,  Crown,  Portage 
Park,  Midwest  and  Terminal.  The 
deal  for  complete  ownership  was 
made    some    weeks    ago. 


United  Opens  Kenosha  House 

Kenosha,  Wis. — Dahl's  Roosevelt 
on  Kenosha's  west  side,  opened  to 
the  public  on  Christmas  Day.  The 
theater  has  a  capacity  of  1,000  and 
cost  approximately  $450,000.  It  has 
been  leased  by  the  United  Theaters 
Co.,  which  also  operates  the  Butter- 
fly, Vogue  and  Lincoln  in  Kenosha. 
The  theater  is  under  direct  manage- 
ment of  L.  A.  Turner,  manager  of 
the  United  Theater  Co.'s  interests  in 
Kenosha.  It  is  of  Spanish  type  and 
according  to  the  management  the 
policy  will  be  pictures  and  presenta- 
tions. 


Buys  at  Carroll,  la. 

Carroll,  la.  —  M.  L.  Lamb  has 
bought  the  theater  here  from  R.  Van 
Heusen. 


Change  Theater  Name 

Perry,  la. — Youngclass  &  Latta 
changed  the  name  of  the  former  Rex 
to  the  Foxy  after  learning  the  se- 
lected name.  "Roxy,"  is  copyrighted. 


Cleveland  House  Remodeled 

Cleveland — The  Gordon  Square,  be- 
longing to  th  Scoville,  Essick  and 
Reif  circuit  has  been  entirely  re- 
modelled and  redecorated.  James  is 
owner  and  manager. 


Lease  Arlington  Theater 

Arlington,  la. — Grantham  &  Pet- 
ers, owners  of  the  Polly  at  Fairbanks, 
have  leased  the  Opera  House  from 
A.   R.   Bird. 


Organ  for  Kingston  House 

Kingston,  N.  Y.  —  With  a  new 
organ  received  from  St.  Louis,  the 
Orpheum  has  opened  with  Harry  P. 
Dodge  as  organist. 


Birmingham  House  Opens 

Birmingham,  Ala.  —  Publix  has 
opened  the  new  Alabama.  Sam  Katz, 
Sam  Dembow,  Harry  Marx  and 
other  Publix  officials  were  present 
from.  New    York. 


N.  W.  Film  Salesmen  Meet 

Minneapolis  —  Announcement  is 
made  by  W.  H.  Workman  of  the 
Board  of  Trade  that  the  annual  con- 
vention of  film  salesmen  will  be  held 
early  in  January,  with  the  tentative 
date  set  for  Jan.  2. 


Fish  Operating  Theater 

Akron,  0.— Carl  Fish,  who  sold 
his  Alhambra  to  Carl  W.  Rosell  and 
Co.  is  operating  it  again,  this  time 
under  a  receivership. 


Simons   Resigns 

Manistee,  Mich.— Arthur  Simons 
has  resigned  as  manager  of  the  Lyric 
and  Ramsdell,  Butterfield  houses 
here. 


"Notice  that  Loew's 
Melba  in  Brooklyn  is 
abandoning  its  vaudeville 
policy  to  function  as  a  de 
luxe  presentation  house. 
Maybe  there's  a  chance, 
as  long  as  the  circuit  has 
been  on  a  vaudeville  basis, 
that  we  at  last  will  have 
opportunity  to  learn  the 
fine  dividing  line  which 
differentiates  vaudevil  1  e 
and  presentations." 


Free    Showrs    at    KUboum,    Wis. 

Kilbourn,  Wis. — Approximately  /O 
merchants  of  Kilbourn,  Wis.,  are  co- 
operating in  offering  free  shows  at 
the  Mission,  at  Kilbourn  for  four  suc- 
cessive Saturday  afternoons  to  which 
all  people  living  outside  of  Kilbourn 
have  been  invited.  Peterson,  manager 
of  the  house,  has  promised  good 
shows  for  these  matinees. 


Buys  Little   Falls  Theater 

Little  Falls,  Minn. — Isaac  J.  Craite 
of  Minneapolis  has  purchased  the 
Lyric  from  R.  J.  Mace. 


Red  Wing,  Minn.,  House  Improved 

Red  Wing,  Minn. — Extensive  im- 
provements have  been  made  to  the 
Metro    by    the   management. 


Improve    Harrisburg    Theater 

Harrisburg,  Pa.  —  Elaborate  im- 
provements are  being  made  to  the 
New  Rialto  by  Isaac  Marcus,  who 
recently  took  the  theater  over  from 
the   Handshaw   estate. 


Ted  Williams  Buys  Texas  House 

Big  Lake,  Tex. — Ted  Williams, 
owner  of  the  Texo  at  Texon,  has 
bought  the  Palace  from  Curtis  & 
Rowe. 


PoTtell  Gets  Detroit  Vendome 
Detroit — Joe  Portell  has  leased  the 
Vendome  on  Grand  River  Ave.  from 
M.  Handler  who  is  retiring  on  ac- 
count of  ill  health.  Portell  controls 
the  Greenwood,  Colony,  Virginia 
Park  and  a  half  interest  in  the  Delray. 


M.   M.   Hite  Buys  Two 

Clinton,  Okla. — The  Royal  and 
Rialto  have  been  purchased  by  M.  M. 
Hite. 


Theater    Opens    at    Holcomb 

Holcomb,  N.  Y.— Will  H.  Clohecy 
is  manager  of  the  new  Guild,  first 
picture   house   to   be   opened   here. 


Redecorates   Nebraska   House 
Ord,   Neb.— William    (Bill)    Nieux- 
land  has  made  extensive  changes  and 
redecorated   the    Gem. 


Attacks  Whets  Interest 
in  Contract  Meeting 

(Continued    from    Page    1) 

Sen.  Brookhart  of  Iowa,  which  seeks 
tj  ban  block  and  blind  booking,  and 
prohibit  arbitrary  allocation  of  prod- 
uct is  pledged  by  the  T.O.C.C.  and  a 
special  committee  named  to  cam- 
paign  for   passage   of   the   measure. 

ihe  bill  is  hailed  in  a  resolution 
as  correj:ting  the  ills  declared  com- 
plained of  by  exhibitors,  and  passage 
of  the  law,  it  is  stated,  "would  inure 
to  the  benefit  of  the  theater-going 
public  by  tending  to  prevent  the 
trustification   of   the   industry." 

Arthur  Hirsch  is  chairman  of  the 
committee,  which  is  to  campaign  for 
passage  of  the  bill.  Others  on  the 
committee  are:  Sol  Raives,  Charles 
L.  O'Reilly,  William  Brandt,  Hyman 
Rachmil,  Samuel  I.  Berman,  Lee  A. 
Ochs,  Louis  F.  Blumenthal,  Harry 
Suchman,  Leo  Brecher,  Rudolph 
Sanders  and  A.   H.  Schwartz. 


New  Maryland  Theater 
Catonsville,  Md. — Catonsville  The- 
ater Corp.,  of  which  Arthur  B.  Peter- 
son is  secretary  will  build  a  theater 
here  costing  about  $55,000.  John  J. 
Zink,  Baltimore  architect  drew  the 
plans. 


Buys  House  at  Wolback,  Neb. 

Wolbach,  Neb.— J.  H.  Berney  has 
purchased  the  Empress  from  Ollie 
Terry. 


Cohens   Cut   Prices 
Detroit — Lou  and  Ben  Cohen  have 
reduced   prices   for   their   new    Holly- 
wood and   Colonial  except  on   Satur- 
day  and   Sunday. 


Knight  Joins  Seattle  Film  Board 
Seattle — Fred  P.  Knight,  who  as- 
sumed full  management  of  Western 
Film  Corp.,  when  D.  C.  Millward  be- 
became  manager  of  Tiffany-Stahl  Ex- 
changes in  Seattle  and  Portland,  has 
joined  the  Northwest  Film  Board  of 
Trade  as  its  newest  member. 


Miller  Repurchases  Interest 

Porum,    Okla.— Lester    Miller    has 
repurchased  his  interest  in  the  Miller. 


Kenneth  Campbell  Buys 
Mooreland,  Okla.— Kenneth  Camp- 
bell has  bought  the  theater  here.    He 
is  a  son  of  R.  B.  Campbell,  who  owns 
two  houses  at  Waynoka. 


Saturday  Openings  for  Kunsky 

Detroit — With  Kunsky  changing 
the  Madison  and  Adams  to  Saturday 
openings  instead  of  Sunday,  practic- 
ally all  of  the  circuit's  houses  are 
now    following    this    policy. 

Buys  Detroit  Lease 

Detroit — H.  L.  Levy,  former  man- 
ager of  the  Blackstone,  has  bought 
the  lease  of  the  Warren  from  Ben 
Weisman. 


No  Policy  Change  at  Little  Rock 

Little  Rock,  Ark.— E.  T.  Oliver, 
manager  of  the  Majestic,  states  that 
the  booking  arrangement  of  the  the- 
ater will  not  be  affected  by  the  con- 
solidation of  Keith-Albee-Orpheum. 
The  Majestic  is  controlled  by  Inter- 
state Amusement  Co.  of  Texas,  a  sub- 
sidiary of  the  merged  corporations. 
It  is  supplied  with  vaudeville  from 
the  New  York  group. 


THE 

Tuesday,  Jan.  3,  1928 _^       ^^"^9^^"       DAILV 


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LAST  CALL 

FOR  1928  FILM  DAILY  YEAR  BOOK 

ADVERTISING   COPY 


THIS  volume  is  now  on  the  presses — it 
is  a  monumental  job — over  five  hundred 
individuals  and  companies  have  contributed 
to  its  editorial  contents  or  checked  its  lists — 
a  year  round  job — one  thousand  pages  of 
authentic  statistical  and  informative  data  in- 
valuable to  everyone  in  any  way  connected 
with  pictures — five  hundred  individual  adver- 
tisers^truly    a    gold    mine    of   information. 


Free  To  Film  Daily  Subscribers 

TO  OTHERS  ^5»'®  A  COPY 

COVERS  GOES 

EVERYTHING  EVERYWHERE 

OUT  THIS  MONTH 


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P/^ILY    Tuesday,  January  3,  1928 


•iLSf>>^^ItMux, 


New  Year  Finds  Hollywood  Busy 

First  National  Signs  Frank  Lloyd  for  Five  Pictures— Banks  to  Make  English  Film— Fox    Names 
Two  New  Directors  — M-G-M  Signs  Moran  &  Mack — Tiffany-Stahl  Makes  Corder  Casting  Director 


1928  Seen  as  Most  Promising 
Year  for  Independent  Firms 


Start  of  the  new  year  finds  con- 
siderable activity  at  Hollywood  stu- 
dios, despite  shutdown  of  the  War- 
ner and  Sennett  plants,  and  reported 
plan   to    close    the    Universal    studios. 

Fox,  Paramount,  First  National, 
United  Artists,  M-G-M,  Universal, 
FBO,  Columbia,  Tiffany-Stahl.  De 
Mille.  Christie,  Educational  and  a 
number  of  other  independent  studios 
are    humming    with    activity. 

Mack  Sennett  is  to  open  his  new 
studio  in  February,  while  the  War- 
ner plant  is  expected  to  reopen  that 
month. 

The  year  is  expected  to  witness 
many  changes  in  production,  and 
there  is  well-grounded  confidence 
that  the  economy  program  is  not  to 
be  like  other  short-winded  efforts 
but  is  a  lasting  one,  which  will  be- 
come more  and  more  rigid  as  condi 
tions   permit. 

There    may    be    a    decrease    of    pic- 
tures   made    by    the    big    companie, 
during    the    year,    but    independents 
will    make    up    for    the    difference,   so 
no    shortage     of    product    is    ^i^ici 
pated. 

With  the  uniform  contract 
free-lance  artists  now  in  effect, 
tention  is  to  be  turned  by  the  Acad- 
emy of  M.  P.  Arts  and  Sciences  to 
drafting  a  contract  for  other  studio 
workers.  There  is  to  be  no  delay  in 
opening  negotiations  for  the  new 
form   of   agreement,    it   is   stated. 

Whether  high-salaried  players  are 
to  be  placed  on  a  profit-sharing  ba- 
sis, with  the  number  of  pictures  they 
make  to  be  reduced,  remains  to  be 
seen,  although  executives  are  said  to 
have  decided  upon  this  course  at 
their   recent    meetings   on    the    Coast. 

The  year  looms  as  a  most  import- 
ant one  for  the  independents.  The 
forward  strides  made  during  the 
year  by  Tiffany-Stahl  and  Columbia, 
the  new  combinat.V>/n  of  Tec-Art, 
Inspiration  and  the  Halperins  and 
other  independent  units  are  factors 
which    presage    this    development. 


Preparing  Continuity  for  Fajos 

Edward  T.  Lowe,  Jr.,  is  prepar- 
ing continuity  of  "Lonesome,"  which 
is  to  be  Paul  Fajos'  first  picture  for 
Universal. 


M-G-M  Assigns  Currier 

Frank  Currier  has  been  cast  for  a 
role  in  "Chinabound,"  which  is  to 
star   Ramon   Novarro   for   M-G-M. 


Vidor    Directing    Davies 

King  Vidor  will  direct  Marion 
Davies  in  "Polly  Preferred"  for 
M-G-M. 


New  Directors 

Fox  has  elevated  two  assist- 
ants to  the  position  of  director. 
They  are  Edward  Ogearna  and 
Roscoe  Hugh.  They  will  direct 
westerns. 


Moran  &  Mack  Signed  by 
M-G-M  for  Comedy  Series 

Moran  &  Mack,  vaudeville  team 
has  been  signed  by  M-G-M,  it  is  re- 
ported. "The  Two  Black  Crows," 
as  they  are  billed  on  the  stage,  are  to 
appear  in  a  series  of  comedies  for 
the   company. 


"World's  Illusion,"  One  of 
larence  Brown's  Films 

Clarence  Brown's  first  picture  for 
M-G-M  under  his  new  contract  has 
not  been  definitely  decided  upon. 
One  of  the  pictures  he  will  make 
is  "The  World's  Illusion,"  which 
will  be  a  screen  adaptation  of  the 
Jacob  Wasserman  novel.  It  is  prob- 
ble  that  Brown  will  not  commence 
ew  picture  for  at  least  six  weeks. 


Gus  Corder  Named  Casting 
Director  for  Tiffany-Stahl 

Gus  Corder  has  been  named  cast- 
ing director  for  Tiffany-Stahl,  under 
a  new  contract  signed  with  John  N. 
Stahl. 


Preparing    Barthelmess    Film 

Production  on  "The  Little  Shep- 
herd of  Kingdom  Come"  with  Rich- 
ard Barthelmess,  which  Alfred  San- 
tell  is  directing  for  First  National, 
starts  this  week. 


Ufa  Signs  Tourjansky 

V.  Tourjansky  is  to  leave  next 
week  for  Berlin  where  he  is  to  direct 
for  Ufa. 


Not  Renewing 

Maria    Corda,    it    is    reported,    will 
not    renew    her    contract    with    First 


Bess  Meredith  to  Do  Scenario 

First  National  has  signed  Bess 
Meredith  to  write  the  scenario  of 
Major  Biro's  "The  Yellow  Lily,"  in 
which  Billie  Dove  is  to  star  under 
direction   of   Alexander   Korda. 


Plans  New   York  Trip 

Wanda  Wiley  is  to  leave  the  mid- 
dle of  this  month  for  New  York  to 
appear  in  a  vaudeville  sketch  by  Wil- 
lard    Mack. 


FRANK  LLOYD  SIGNS  NEW 
FIRST  NATIONAL  CONTRACT 


Frank  Lloyd  has  signed  a  new  con- 
tract with  First  National,  calling  for 
direction  of  five  pictures  for  the 
companj'.  The  first  will  be  "The 
Divine  Woman,"  which  is  the'  first 
picture  under  Corinne  Griffith's  new 
contract  with  the  company. 


Permit  Issued  for  Building 
Program  at  F.  N.  Studios 

Building  permits  have  been  issued 
for  the  $500,000  improvements  to  be 
made  at  First  National's  Burbank 
studios.  A  telephone  exchange,  stor- 
age house,  stage,  new  unit  for  the 
administration  building,  an  addition 
to  the  production  building  and  a  new 
vault  are  planned  representing  about 
20  per  cent  of  the  proposed  building 
program. 


Monty  Banks  to  Appear  in 
Comedy  for  British  Firm 

Monty  Banks  is  to  appear  in  a 
comedy  for  an  English  company, 
name  of  which  soon  is  to  be  an- 
nounced. Banks  leaves  this  month 
for  London. 


Henley  Assigned  to  Direct 
Adolphe  Menjou  Picture 

Hobart  Henley  is  to  direct  Adolphe 
Menjou  in  "The  Super  of  the  Gaiety" 
as  his  fir.<»t  picture  under  his  new 
Paramount  contract.  Production  is 
to  start  early  in  January. 


Signs    Edward    Clark 

Edward    Clark   has    been    added    to 
the    scenario    staff    of    Tiffany-Stahl. 


Marian  Nixon  Gets  Lead 
Marian    Nixon    has    been    selected 
for   the    feminine    lead   in   "Cream    of 
the   Earth,"   which   J.   T.    O'Donohue 
is  adapting. 


Titling  "The  Foreign  Legion" 

Jack  Jarmuth  is  titling  "The 
Foreign  Legion."  Norman  Kerry 
vehicle  which  Melville  Brown  di- 
rected. 


New  Daniels'  Film  Completed 

Bebe  Daniels  has  completed  pro- 
duction of  "Feel  My  Pulse,"  under 
direction   of   Gregory   La   Cava. 


Fairbanks   Signs  Amor 

Carlos  Amor  has  been  assigned  a 
role  in  Douglas  Fairbanks'  next 
"Twenty  Years  After." 


^ 


A  Little 

from  ''Lots'' 


By    RALPH    WILK 


Hollywood 

DO  you  know  that  "Married  in 
Triplicate"  was  the  title  that  was 
first  suggested  for  a  play  that  made 
a   "little."     The    play   finally   got   the 

name  of  "Abie's  Irish  Rose." 

#  *       * 

A  perfect  example  of  "nailhood" 
has  been  sacrificed  on  the  altar  of 
art.  In  "Doomsday,"  Florence 
Vidor  has  a  screen  husband,  who 
amuses  himself  by  breaking  off  one 

of   her   beautiful   fingernails. 

♦  »       » 

Myrtle  Stedman  is  among 
the  actresses  who  made  their 
theatrical  debuts  in  light  opera. 
Her  first  appearance  was  be- 
fore a  Chicago  audience. 

*  *       * 

Our  Passing  Show.  Charles 
B.  Mintz  visiting  Universal 
City;  Henriette  and  Geftrud,e 
Cohn  attending  a  preview  in 
Pasadena ;  Pete  Carroll 
hurrying  on  H  oily  w  o  o  d 
Boulevard;  smiling  Thelma 
Todd    being    greeted    at    the 

Paramount  studio. 

•  •       • 

Eddie  Dunn  is  co-directing  "The 
Flying  Boob,"  the  first  of  a  series 
of  two-reel  comedies  starring  Slim 
Summerville  and  Grace  Lewis.  Eddie 
is  being  kept  busy  on  the  Coast,  hav- 
ing recently  finished  an  assignment 
at  Educational.  In  addition  to  co- 
directing,     Eddie     is     also     writing 

cotnedy  scenarios. 

•  *       « 

At  the  age  of  11,  a  Rush- 
ville,  Ind.,  boy  ivon  first  prize 
for  the  best  essay  submitted 
by  youngsters.  The  prize  ivas 
awarded  at  the  Chicago 
Woiid's  Fair.  The  boy  was 
Tom  J.  Geraghty,  Hollywood 
wit,     title     writer,     scenarist 

and  film  editor. 

»        »        » 

More  Passing  Show:  Dave 
Epstein  and  Hal  Hall  motor- 
ing down  Melrose  Ave.;  Al 
Green  giving  an  appreciative 
passenger  a  ride  on  Western 
avenue. 

»  •  * 

Jack  Egan,  one  of  Hollywood's 
rising  juveniles,  has  moved  his  make- 
up box  to  the  First  National  studio. 
■Jack  played  the  juvenile  lead  op- 
posite Olga  Petrova  in  "The  White 
Peacock,"  a  stage  production,  before 

entering  pictures  iyi  the  East. 

*  *       * 

Ramon  Romeo,  who  is  writing  or- 
iginals and  scenarios  at  Paramount, 
has  been  considering  an  offer  to  co- 
direct   features. 


1 1 


I 


TAeHl¥$?mit 


ALL  THE  NEWS 
ALLTUE  TIME 


VOL.  XLIII     No.  3 


Wednesday,  January  4,   1928 


Price  5  Cents 


E 


IS 


National  Advertisers  to  In- 
crease Budgets  This 
Year 

With  annual  expenditures  for  all 
kinds  of  advertising  now  exceeding 
$1,500,000,000,  1928  will  witness  an 
increase  in  volume  of  advertising, 
according  to  C.  K.  Woodbridge, 
president  of  the  International  Adver- 
tising Ass'n.,  and  William  A.  Hart, 
president  of  the  Ass'n.  of  National 
Advertisers. 

The  increase,  Woodbridge  says,  is 
a  safe  prediction  "because  advertis- 
ing, essentially  a  factor  used  in  sell- 
ing nowadays,  rides  side  by  side  with 
all  other  factors  that  are  used  to  pro- 
mote business  enterprise.  As  busi- 
ness grows,  so  will  advertising." 

Expansion  in  advertising,  according 
to  Hart,  is  "in  line  with  the  thought 
of  those  who  have  studied  the  ef- 
fects of  well  planned  and  well  di- 
rected advertising,  and  who  have 
noted  the  important  part  it  has 
played  in  recent  years  in  increasing 
markedly  the  sales  of  products  con- 
cerned. 


LOEWS  TO  WITHDRAW 
FROM  DALLAS  FIELD? 

Publix  Expected  to  Take 

Over  Melba  on  15th 

of  This  Month 

Dallas  —  Withdrawal  of  Loew's 
from  the  local  field  is  forecast  by 
announcement  that  the  Melba  is  to 
be  operated  under  a  new  policy. 
Customary  notice  of  two  weeks  has 
been  posted  for  employes,  but  there 
is  not  expected  to  be  any  break  in 
relations,  with  the  house  expected  to 
reopen  Jan.  15  as  a  Publix  theater, 
which   holds   lease   of   the   house. 

As  a  Publix  house,  the  Melba  may 
have  a  large  symphony  orchestra, 
atmospheric  prologues  of  feature  pic- 
tures,  etc.      There    is   some   talk   that 

(Continued    on    Page    (>) 


TESTTODECLAREMD.'BLUE' 
LAW  INVALID  IS  PLANNED 


Baltimore — A  Sunday  picture  per- 
formance at  which  admission  will  be 
charged  will  be  given  in  a  theater  in 
northeast  Baltimore  before  the  end 
of  this  month,  by  the  Liberty  Defense 
League  of  Baltimore,  according  to 
John  Callan,  president  of  the  League. 

The  show  will  open  although  those 

back    of    it    expect    to    be    arrested 

Callan   says,    stating   "you   can   bank 

on    it    that    the    present    laws    under 

•  which  the   opening  of  picture  houses 

(Continued    on    Page     6) 


PARTNERSHIP  FORHED  BY 
"U"  IN  KANSAS  CITY 


Kansas  City — Midland  Theater  & 
Realty  Co.,  which  built  Loew's  Mid- 
land here,  has  acquired  a  50  per  cent 
interest  in  24  Missouri  and  Kansas 
theaters,  in  a  deal  with  Universal 
Theaters.  It  previously  had  been 
reported  that  'M.  B.  Shanberg,  man- 
aging director  of  the  Midland,  had 
joined  Universal  as  head  of  the 
Sears-Harding  circuit. 

Announcement     of     the     deal     was 

(Continued     on     Page     6) 


F  B  O  Making  Partnership 
Deal  with  G.E.  and  R.C.A.? 


it 


Sunrise"  First 


Berlin  (By  Cable) — A  vote 
conducted  by  "Der  Deutsche," 
in  25  countries  to  ascertain  the 
best  picture  of  1927  has  result- 
ed in  "Sunrise"  as  the  choice. 
"What  Price  Glory"  is  second. 


"Leather  Kid"  Available 
Now  to  All  Exhibitors 

Immediate  release  of  "The  Patent 
Leather  Kid,"  First  National  road- 
show attraction,  to  exhibitors  of  the 
nation,  is  announced  by  Ned  Depinet, 
general  sales  manager.  This,  he  says, 
is  in  accordance  with  company  policy 
of  giving  exhibitors  first  call  on  its 
pictures.  The  production  played  at 
roadshow  prices  from  August  to  De- 
cember at  the  Globe,  New  York,  and 
played  a  shorter  engagement  at  the 
WooH,    Chicago. 


KATZ  BASES  THE  FUTURE 
ON  QUALITY  OF  FILMS 

"With  the  whole  motion  picture 
industry  on  a  firmer  basis  than  a  year 
ago,  due  to  economics  and  readjust- 
ments where  they  had  been  most 
needed,  I  look  forward  to  1928  with 
the  utmost  confidence.  As  an  ex- 
hibitor, I  base  my  hopes  for  the  im- 
mediate future,  and  for  many  months 
to  come,  upon  the  truly  remarkable 
(Continued    on    Page    3) 

National  Theater  Supply 
Convention  Jan.  11  and  12 

Chicago — Annual  convention  of  the 
National  Theater  Supply  Co.,  is  to  be 
held  here  Jan.  11  and  12.  Announce- 
ment of  new  supply  products  to  be 
marketed  by  the  firm  is  expected  to  be 
made  at  the  sessions,  which  will  be 
attended  by  company  branch  man- 
agers. 


DE  MILLE  OUTPUT  TO  BE 
TOTAL  OF  43  PICTURES 


Forty-three  productions  will  com- 
prise the  output  for  the  coming  year 
from  the  De  Milie  studios,  for  re- 
lease by  Pathe  Exchange,  a  revised 
schedule  completed  by  Elmer  R. 
Pearson  and  John  C.  Flinn,  vice  presi- 
dents, and  Phil  Reisman,  distribu- 
tion head,  shows. 

The  executives  recently  returned 
from  the  Coast  where  conferences 
were  held  with  De  Mille  and  his  as- 
sociates, General  Manager  William 
Sistrom,  Hector  Turnbull,  William 
De  Mille  and  Ralph  Block. 

Eighty     stories,    plays    and    books 

(Continued     on     Page     6) 


Talking   Film   Involved  in 

Negotiations  Said  to 

Be  Progressing 

Negotiations  are  declared  progress- 
ing rapidly  on  a  deal  for  ^a  partner- 
ship arrangement  between  L'BO, 
General  Electric  and  the  Radio  Corp. 
of  America.  While  details  are  lack- 
ing, it  is  understood,  the  dea'.  is  in 
connection  vvith  Kenegraphone,  the 
synchronization  device  being  devel- 
oped by  G.  E.  in  association  with 
R.    C.   A. 

A  series  of  conferences  are  said 
o  have  been  held  during  the  last  ten 
days,  when  progress  was  made  to  a 
point  where  announcement  of  con- 
summation  is   expected   soon. 

Joseph  P.  Kennedy,  FBO  presi- 
dent, declines  to  discuss  the  report- 
ed deal,  and  otticials  ot  the  other 
companies  could  not  be  reached  for 
a   statement. 


SHOWMEN  AND  OPERATORS 
MOVE  TO  AVERT  STRIKE 


INSPIRATION  TO  RELEASE 
3  YEARS  THROUGH  U.  A. 


Los    Angeles — Three    year    releas- 
ing  franchise,    providing   for   a   mini- 
mum of  six  pictures,  has  been  grant- 
ed   Inspiration    Pictures    by    Cfnited 
Artists,  with  Walter  Camp.  Jr.,  head 
of  Inspiration,  made  a  member  of  the 
board    of    directors    of    Art    Cinema 
Corp.,    financing    firm    affiliated    with 
United  Artists.     Both  of  the  last  two 
I  firms     are     headed     by     Joseph     M. 
ISchenck.     Camp  has  acquired  a  sub- 
stantial interest  in  Art  Cinema. 
The  agreement  is  effective   immed 
(Continued    on    Page     6) 


Detroit  Theater  Owner  Is 
Arrested  on  Arson  Charge 

Detroit— Although  they  protested 
their  innocence  when  arraigned, 
Joseph  Cosco,  lessee  of  the  Tivoli 
and  Emillio  Tork,  his  nephew,  were 
held  in  $3,000  bond  and  their  ex- 
amination set  for  Jan.  10,  on  a  charge 
of  arson  in  connection  with  the  de- 
(Continued     on     Page     6) 


Chicago — Less  than  a  week  re- 
mains for  operators  and  exhibitors 
to  settle  their  differences  on  wage 
demands  of  the  operators,  with  con- 
tracts  expiring  Jan.    11. 

Exhibitors  met  yesterday  with  op- 
erators in  efforts  to  arrive  at  a  set- 
tlement, with  operators  demanding 
wage  increases  aggregating  25  per 
cent  and  a  six  day  week  with  seven 
days'  pay. 

Efforts  are  centered  in  attempt  to 
avert  a  repetition  of  last  summer's 
strike,  when  houses  of  the  city 
closed  for  a  week  in  a  lockout  of 
union    employes. 

Keith-Orpheum  Booking 
Into  724  Houses  Now 

Compilation  of  vaudeville  statistics 
for    1927    by    Keith-Alhee    show    724 
houses  playing  vaudeville  or  combin- 
ation policy  in  the  company's  houses 
(Continued    on    Page    2) 


In  This  Issue 

Resume  of  film  stock  activi- 
ty for  the  year. 

Turn  to  page   6 

Opinions  on  presentations  bv 
Harold  B.  Franklin,  John  J. 
McGuirk,   and   Jesse   L.   Lasky. 

Turn  to  page  3. 


THE 


-.^gg^ 


DAILY 


Wednesday,  January  4,   1928 


Vol  XLIII  No.  3   Wednesday,  Jan.  4, 1928    Price  5  Cents 


lOHN  W.  ALICOATE 


PHOIisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folt;,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way,  New  York,  N.  Y.  Phone  Circle  4735 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,     Friedrichstrasse,    225. 


Financial 


Recapitulation    for 
on    Page    6. 

*Ani.  Seat.  Vtc... 
*Am.  Seat.  Pfd... 
*  Balaban  &  Katz .  . 
*Bal.  &  Katz  Vtc. 
Eastman  Kodak 
East.  Kodak  Pfd.. 
*tFiIm  Inspection.. 
*First  Nat'l.  Pfd. 
Fox  Film  "A". .  .  . 
tFox  Theaters  "A" 
*Intern'l      Project.  . 

Keith's    6s    46 

Loew's,    Inc 

tjLoew's.  6s  41ww. 
tt  Loew's, 6s41x-war 
*M-G-M  Pfd.  .  . . 
»M.  P.  Cap.  Corp. 
Pathe  Exchange  .  . 
tPathe  E.xch.  "A". 
ttPathe  Exch.  7s37 
Paramount  F-L  .  .  . 
Paramount  Pfd.  .  . 
ttPar.Bway.S^^sSl. 

**Ro.xy      "A"      

**Roxy  Units  .... 
**Roxy  Common  .  . 
'■*Skouras  Bros.  .  . 
Stan.  Co.  of  Am. . 
tTrans-Lux  Screen. 
'■"United  Art.  Com. 
**United  Art.  Pfd. 
tUniv.  Pictures  . . 
*Univ.  Pict.  Pfd. 
'tWarner  Bros. .  . . 
Warner    Bros.     "A" 


the    year    will    be 

High    Low    Close 

40 

48 

60% 

7354 
164 
129 
4 
104S/I 
84 
217/8 
10 

100  J4 

106J4 

99}i 

25/8 

7H 

4 

17/2 

80 
116 
121K 
102J4 


164J4 
129 


84 
22 

100  J4 
59'/ 

106/ 
993/i 


164 
129 


83M 
2VA 

lOOJi 

.  58^8 

106/ 

99/ 


4 

18:4 

80 
116 
121/ 
102J4 

25 

27/ 
7 

42 

54 

.  3V4 

15 

85 

25/ 


3  7/8 

1654 

80 
114-4 
121/8 
102M 

2'2 

24 
6 

40 

53/ 
3M 

14 

80 

25/ 


23/      22/ 


53/8 
3M 


25/ 
100 
12 

223/ 


found 
Sales 


600 
20 


900 
100 

'"i 

8,400 

5 

10 


1,000 

6,000 

1 

21,500 

300 

2 


1,200 

ioo 

I'.SOO 


•Last  Prices  Quoted    **Bid    and    Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Loui» 
Stock   Exchange  and   Stanley   in   Philadelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  1  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant    J040 


$10  Fines  for  Sunday 

Shows  at  Dover,  O. 

Dover,  O. — For  the  third  successive 
Sunday,  George  Chrest,  Roscoe 
Spidell  and  E.  F.  Adman,  theater 
managers,  were  arrested  for  operating 
their  shows.  They  appeared  the  fol- 
lowing day  before  Mayor  f.  J.  Groh 
and  were  fined  $10  apiece.  Holiday 
crowds  thronged  the  theaters  on  the 
Sunday  the  houses  were  open.  The 
allows  were  not  interrupted  by  the 
arrest  of  the  managers  who  furnished 
oail  and  were  released. 


Hatch  Goes  to   Coast 

Stanley  W.  Hatch,  western  sales 
manager  for  First  National,  leaves  to- 
day_for_the  Coast.  His  first  stop  will 
ae  Seattle.  Other  Coast  branch  of- 
fices will  be  visited,  winding  up  in 
Los    Angeles. 


Steele  Leaves  for  South 

Ciiarles  M.  Steele,  supervisor  of 
exchanges  for  First  National,  left 
Tuesday  for  a  trip  South.  He  will 
visit  the  company's  branch  offices  at 
Charlotte,  N.  C,  Atlanta  and  Cin- 
cinnati in  connection  with  the  general 
operation  of  branches. 


Simmons  on  WPCH 

Mike  Simmons  will  interview 
James  R.  Grainger  and  Glenn  Allvine 
of  Fox  for  Station  WPCH  at  the 
McAlpin    Thursday    at   6:4^. 


Fox   Managers  Meeting 

Fox  exchange  managers  of  the 
East  and  Central  West  today  con- 
clude a  two  days'  sales  meeting  in 
New  York. 


O'Toole  to  Discuss  U.  S.  Aid 

Plans  for  co-operation  of  exhibi- 
Lors  in  the  government's  campaign 
to  sell  Clitizens'  Military  Training 
Camps  to  the  nation,  in  order  to  ex- 
tend the  scope  of  their  activity  are 
to  be  discussed  at  a  meeting  to- 
morrow in  Washington  by  M.  J. 
O'Toole,  secretary  and  business 
manager  of  the  M.P.T.O.A.  and  of- 
fers of  the  War  Dept. 


Charles    Jones    with    Krelbar 

Charles  Reed  Jones,  formerly  di- 
rector of  advertising  and  publicity 
with  Chadwick  Pictures  Corp.  and 
F'irst  Division  Distributors,  who  re- 
signing from  the  latter  company  last 
summer  to  complete  his  book, 
"Breaking  Into  the  Movies,"  is  now 
associated  with  Krelbar  Pictures, 
New  York. 


Newfields  in  New  York 

Sig  Newfield,  general  manager  of 
Stern  Brothers  studio,  and  his  brother 
Sam,  director  of  the  "Let  George  Do 
It"  series,  are  in  New  York  from  the 
Coast  for  a  vacation. 


THEATRE  MANAGER 

Enterprising,  resourceful,  31,  with  a  rec- 
ord as  general  manager  of  a  mid-west 
combination  circuit,  expert  in  original 
exploitation,  publicity,  seeks  connection 
as  manager  in  the  East. 
Box    M-374  c/o    Film    Daily 

1650    Broadway  New    York    City 


And  That's  That 


By  PHIL  M.  DALY 


IF  you  wish  Gordon  White,  Educa- 
tional publicitist,  a  happy  new  year, 
don't  be  surprised  if  he  gets  savage. 
'Twas  a  murky  night  for  Gordon  and 
a  mu^dy  New  Year  for  his  car 
stalled  when  he  started  out  to  make 
whoopee,  and  it  took  him  all  day 
-Sunday    to    start    it. 


Approximately    8.000,000    piano.s    are    out    of 
tune    in    this    country. — Daily    new.spaper. 

A   modest    estnnate.      Surely    there 
must  be   that   number  in  our  block. 


And  here  are  some  more  sallies 
"goniffed"  from  "Cause  and  Com- 
ment" in  "'rhe  Quill." 


About  the  loneliest  place  on  earth  is  a 
Pullman  berth  after  you  switch  off  the  light 
tor   the    night.—  Newark    News. 

Well,  you  can't  blame  the  railroad 
for   that.' 


There  is  an  epidemic  of  second-story  men. — 
New    York    World. 

We'll  say   there  is!   and  sometimes 
they    tell   them   oftener   than   twice. 


The  long-legged  sheep  of  the  Himalayas  can 
run    forty    miles   an   hour. — Boston    Transcript. 

Well,  if  they  want  to  follow  the 
the  present  day  ivlary's  they  will  need 
to. 


What   are   the   happiest   years   of   the   life    of 
an  actress? — Sob  sister  to  well  known  actress. 

Let  us  answer:  The  first  five  years 
that  she  is  21. 


What    is    an    actor? — Chicago    Daily    Nc^.v.';. 

An    actor   is   a   person   who   makes 
$50,000  a  year  some  weeks. 


Seven  Tennessee  Houses 
Bought  by  Crescent  Chain 

Dyersburg,  Tenn.  —  Purchase  of 
three  Dyersburg  theaters  and  four  in 
near-l)y  West  Tennessee  towns  from 
the  Dyersburg  Theater  Corp.,  by  the 
Crescent  Amusement  Company,  of 
Nashville,  Tenn.,  has  been  consum- 
mated. 

Tony  Sudekum,  president;  Harry 
Sudekum,  treasurer.  General  Man- 
ager Dean  and  J.  P.  Masters,  dis- 
trict   manager,    closed    the    contracts. 

The  Crescent  company  already 
o))erates  one  local  theater,  the  Palace. 
One  of  the  purchased  houses  will  be 
closed.  The  other  will  be  operated 
as  will  roadshow  house,  the  Frances. 
The  Cresent  Company  also  will  con- 
tinue operation  of  the  other  houses 
purchased  at  Ridgely,  Tiptonville, 
Obion   and   Halls. 


If  You  At*  in  the- 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US   ASB  SAVB 
MONEY 

■END    FOB   OUK   PKICB   LIST 

uiiuoci^HBys 

▼▼no  West  32'«'St,Ncwyork.N.y.^ 

II  Phooa   Pennm.   OSSO 

Motion  Picture  Department 
I    O.    8.   lad   C«nid«  Agentt  (or  DebrU 


I 


Newsreels  Exempt  From 
Proposed  N.  Y.  Park  Tax 

Proposal  to  tax  cameramen  as- 
signed to  take  pictures  m  New  York 
parks,  particularly  Central  Park,  a 
flat  fee  of  |lb  each,  has  been 
abandoned  by  Park  Commissioner 
Herrick,  following  a  conference  with 
newsreel  companies.  The  companies 
claimed  the  same  status  as  newspaper- 
men. 


Keith-Orpheum  Booking 
Into  724  Houses  Now 

{Continued     from     Page     1) 

in  the  east  and  the  Orpheum  and  af- 
filiated circuits  in  the  west.  In  addi- 
tion there  are  approximately  300 
vaudeville  houses  controlled  by  other 
companies.  At  an  average  capacity 
of  2,000,  this  gives  a  daily  sealing 
capacity  of  2,048,000  for  these  houses. 
Based  on  statistics  compiled,  these 
theaters  are  filled  one  and  one-half 
times  daily,  the  weekly  attendance  at 
vaudeville  and  combination  houses  is 
21,504,000,    K.-A.    states. 

In  New  York  alone  there  are  some 
40  theaters  operated  by  Keith-Albee, 
the  Greater  New  York  Corp.  and  F. 
F.  Proctor.  At  the  Palace,  the  at- 
tendance for  1927  was  2,071,430.  The 
company  claims  a  weekly  average  at- 
tendance of  80,000  last  year  at  the 
Hippodrome. 

WAFILMS,  Inc 

Walter  A.   Futter,  Pres. 
for 

Library  Stock  Scenes 

New  York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant   8181    1123    No.   Bronson   Ave. 


H 


OR  L  A  C  H  E 

DELIVERY    SERVICE 


R 


Trucks  leave  daily  from  New  York  for 
Trenton,  N.  J.,  PhUadelphia,  Pa.,  Wil- 
mington, Del.,  Washington,  D.  C, 
Baltimore,  Md.,  Richmond  and  Nor- 
folk, Va. 
Overnight  Service  at  Express  Rates 

692  Eleventh  Avenue 
Tel.    COLumbus  3774 


AVAILABLE   FEBRUARY    1st 

Very  desirable  space  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection room  on  floor — Inquire 

First    Division    Pictures,    Inc. 
729   Seventh  Avenue  12th  floor 


'WE  NEVER  DISAPPOmr 


[iiOHiflWfllK 


INCORPORATED 

220  WEST 42^-^  STREET 

NEW  YOPk 


PHONE-CHICKERINC    2937 


ALLAN  A.LOWNES.CEN.MCR. 


THE 


Wednesday,  January  4,  1928 


■;xi^ 


DAILY 


Opinions  Vary  on  Presentation  Value 


fRANKLIN  SAYS  FILM  NEVER 
SHOULD  BE  SUBORDINATED 


By   HAROLD    B.    FRANKLIN 
il'rcs.   and   Gen'l  Mgr.,   West   Coast   Theatres) 

The  question  of  stage  presentations 
in  connection  with  motion  picture 
programs  cannot  be  determined  under 
a  set  policy.  There  are  certain  types 
of  theaters  where  the  program  is  de- 
cidedly enhanced  thru  the  use  of 
stage  attractions  of  presentations. 
The  patronage  of  such  theaters  ex- 
pect stage  entertainment  as  part  of 
their  evening's  entertainment,  and 
such  attractions  fulfill  the  taste  for 
"eye   and  ear"   entertainment. 

{n  the  so-called  weekly  de  luxe 
motion  picture  theaters  in  most  of 
the  large  cities,  stage  presentations 
are  a  permanent  fixture  and  are  ex- 
pected by  motion  picture-goers.  The 
degreiS  of  their  popularity  depends 
necessarily  on  the  entertainmg 
qualities  of  such  offerings.  Yet  on 
the  other  hand,  in  practically  every 
large  city  there  are  theaters  that  are 
devoted  to  the  showing  of  fine  motion 
pictures  under  a  long  run  policy 
where  stage  presentations  are  un- 
"necessary,  and  in  many  instances  are 
not  used.  In  these  th-;aters  "the  pic- 
ture's the  thing"  and  the  "success  oi 
an  engagement  will  depend  entirely 
upon  the  value  of  the  uieture  that  is 
shown.  Therefore  we  find  ourselves 
with  really  two  types  of  operation — 
one  the  de  luxe  theater,  which 
changes  its  program  each  week — 
where  good  pictures  are  shown 
amidst  an  atmosphere  of  music,  song 
and  dance,  stage  pictures  and  light- 
ing. 

The  entertainment  that  is  shown 
today  is  a  development  of  the  de  luxe 
program  originally  offered  by  pre- 
tentious picture  theaters.  They  suc- 
cessfully fulfill  whatever  vaudeville 
appetite  an  audience  may  have,  and 
yet  present  it  in  an  atmosphere  that 
particularly  belongs  to  the  picture 
theater.  Such  theaters  generally  have 
very  large  seating  capacity  and  stage 
entertainment  of  quality  certainly 
contributes  a  great  deal  to  building 
the  bulk  of  steady  patronage  that  at- 
tend week  in  and  week  out,  regard- 
less of  the  picture  that  is  shown. 

Naturally,  motion  pictures  that  are 
unusually  popular  build  up  the  aver- 
age gross  considerably.  It  is  fair  to 
assume  that  without  such  stage  en- 
tertainment the  theaters  of  this  type 
would  not  gross  the  large  amounts 
they  do,  if  motion  pictures  only  were 
exclusively  shown.  However,  in  so- 
called  long  run  theaters,  where  the 
capacity  is  not  quite  as  large,  a  fine 
picture  may  have  an  extended  en- 
gagement and  draw  on  its  own  merit 
without  any  stage  attraction  whatso- 
ever. 

Those  theaters  throughout  the 
country  that  have  earned  the  reputa- 
tion for  the  largest  grosses,  are  the- 

(Continued    (m    Page    4) 


''The  Picture's  the  Thing'' 

This  United  Artists  theater  is  planned  to  take  a  place 
in  Filmdom's  capitol  as  the  Home  of  Premieres.  Born  of 
the  same  ambitions  which  builded  that  machinery  of  shad- 
ow miracles  known  as  the  United  Artists  Corp.,  it  will  be 
the  first  theater  in  America  to  show  their  renowned  pro- 
ductions. Other  attractions  there  will  always  be  inside 
these  walls,  but  here,  always,  above  all  else,  the  picture 
will  reign  supreme.  After  tonight,  performances  will  be 
continuous  from  before  noon  to  nearly  midnight,  and  prices 
popular,  that  the  screen  may  belong  to  the  people  they  who 
give  sustenance  to  us  of  the  Film.  On  the  opening  nights 
of  these  important  pictures,  here  will  gather  the  fashion, 
the  grace  and  the  intelligence  of  our  city ;  that  there  may 
be  huzzahs  and  critiques,  as  deserved.  Pictures  will  re- 
ceive what  are  known  as  long  runs.  They  will  be  shown 
and  then  replaced,  not  as  the  calendar,  but  as  demand, 
dictates.  The  United  Artists  Theater,  Home  of  Premieres, 
under  the  direction  of  the  West  Coast  Theatres — from 
Statement  of  Policy  United  Artists  Theater,  Los  Angeles. 


Film  Must  Receive  Due  as  Main 
Attraction,  Lasky  Declares 


Bv  JESSE  L.  LASKY 
(First    vice    President    of    Paramount) 

The  problem  of  presentations, 
which  has  been  arousing  so  much 
comment  in  the  trade  recently,  is  a 
vexing  one  and  is  not  to  be  dismissed 
lightly.  As  a  producer  of  motion 
pictures  I  welcome  this  opportunity 
to  discuss  various  phases  of  this 
question,  which  necessarily  must 
liave  a  great  effect  on  production. 

In  the  first  place  the  word  "pres- 
ntation"  is  a  misnomer.  I  think  it 
grew  out  of  the  "prologue"  vogue  of 
a  few  years  ago.  Prologues  were 
introduced  by  exhibitors  who  felt 
that  properly  to  show  a  picture  they 
first  had  to  put  on  a  stage  act  which 
through  dialogue  and  music,  would 
create  the  proper  atmospheric  set- 
ting. This  always  struck  me  as  be- 
ing rather  silly.  Any  well  made  pic- 
ture carries  its  own   atmosphere,  put 


into  the  picture  at  the  studio.  It 
seems  absurd  that,  after  a  studio  has 
spent  thousands  of  dollars  on  a  pro- 
duction, the  house  manager  of  a  the- 
ater, with  his  necessarily  limited  re- 
sources, should  feel  obliged  to  stage 
a  brief  act  to  interpret  the  picture 
to  the  audience.  It  would  be  just  as 
sensible  to  expect  the  house  man- 
ager of  a  legitimate  theater  on 
Broadway  to  stage  a  prologue  to, 
sav,  "The  Trial  of  Mary  Dugan"  or 
"The    Racket." 

Out  of  these  prologues  grew  the 
presentation,  which  term  covers  the 
vaudeville,  music  and  other  stage  at- 
tractions given  with  a  picture  in  our 
big  motion  picture  theaters.  As  they 
are  constituted  at  present,  these 
vaudeville  acts,  bands,  organ  solos 
and  other  attractions  that  make  up 
the  bill  are  not  a  presentation  of  the 
picture   and   have   no   relation   to   the 

(Continued    on    Page    4) 


PRESENTATIONS  HURT  GOOD 


Melange  of  orchestra!  numbers, 
vaudeville  and  prologue  termed  a 
"presentation"  by  the  movie  theater 
managers  is  not  only  hindering  the 
making  of  better  pictures,  but  actuallv 
is  cutting  the  heart  out  of  the  good 
ones    available,    according    to    James 

(Continued    on    Page    4) 


RELATIVE  COST  POINT 


By    E.     V.    RICHARDS.    JR. 

(Vice   President   and   General  Manager, 

Saenger   Theaters) 

If  every  other  business  including 
tlie  "legit"  roadshow  house  on  so- 
called  two  dollar  pictures  would  let 
the  picture  business  alone,  surely  the 
feature     could     survive.       But     who 

(Continued    on    Page    4) 


DECISION  INDIVIDUAL  ONE 
FOR  EACH  HOUSE-MCGUIRK 


JOHN   J.    McGUJRK 
(President,    Stanley    Co.    of    America) 

Philadelphia — I  don't  think  there 
can  be  any  doubt  as  to  the  place  that 
presentations  have  taken  in  the  lead- 
ing picture  houses.  I  would  not  as- 
sert that  presentations  are  absolute- 
ly essential — it  depends  on  the  bill, 
the  house  itself,  the  special  occasion, 
often  and,  on  showmanship.  After 
all  showmanship  is  the  real  test  of 
any   program. 

We  are,  as  exhibitors,  constantly 
in  the  position  of  deciding  just  what 
should  be  placed  in  any  house  to 
please  our  patrons  and  to  provide  the 
ideal  entertainment.  Our  experi- 
ence has  given  us  assurance  that  a 
good  show  is  always  sure  to  be  pa- 
tronized. It  may  take  a  little  time 
to  have  the  news  spread  that  a  good 
show  is  on,  but  as  soon  as  people 
know,  the  result  is  paying  patronage. 

A  feature  picture  often  can  fill  a 
house  day  after  day.  Quality  counts 
always.  I  think  that  music  espe- 
cially is  to  be  considered — the  Stan- 
ley Co.  always  gives  every  attention 
to  the  proper  musical  setting  for  any 
show,  and,  for  yours,  has  been  an 
advocate  of  the  best  in  music.  I 
think  as  a  matter  of  fact  that  musi- 
cal taste  has  been  improved  by  the 
Stanley   musical    programs. 

Each  show  presents  its  own  prob- 
lems and  each  show  ought  to  be 
separately  considered.  A  well-bal- 
anced program  is  the  ideal  and  it 
may  take  in  big  features  or  less  im- 
portant presentations.  What  is  nec- 
ssary  is  that  they  ought  to  be  good. 

Our  managers  make  their  decisions 
according  to  many  different  deter- 
mining factors.  I  do  not  believe  that 
there  can  be  any  rule  estabhshed. 
Each  case  is  to  be  determined  inde- 
pendently and  the  ideal  show  is  that 
which  the  manager  has  created  and 
hat   brings   returns. 


Katz  Bases  the  Future 
On  Quality  of  Films 

(Continued     from     Page     1) 

line-up  of  pictures  promised  to  us 
by  the  studios,"  declared  Sam  Katz, 
president  of  Publix  yesterday  in  a 
statement  which  will  appear  in  full 
in  the  1928  FILM  DAILY  YEAR 
BOOK,  off  the  presses  late  this 
month. 

"The  ascendancy  of  the  motion  pic- 
ture, which  for  some  time  past  has 
been  seriously  threatened,  seems  to 
have  been  definitely  safeguarded 
through  corrective  measures  taken  at 
the  very  source — a  condition  which 
is  bound  to  stimulate  the  confidence 
of  the  exhibitor,  whether  he  be  op- 
erating a  theater  of  the  so-called  de 
luxe  type,  with  all  the  usual  musical 
and  stage  embellishments,  or  one 
which  offers  film  entertainment  ex- 
clusively." 


THE 


;%^ 


CAJLY 


Wednesday,  January  4,   1928 


Film  Must  Be  Given 
Its  Due  as  Attraction 

(Coiititiued   from   Page    3) 
picture.       Therefore,     in     describing 
these  attractions  it  seems  to  me  that 
we   must   invent   some   new   term. 

In  arriving  at  a  proper  apprecia- 
tion of  this  extra-fihn  entertainment 
we  must  give  some  consideration  to 
the  ,  problem  of  the  exhibitor.  'By 
exhibitor,  in  this  particular  instance, 
I  mean  the  management  of  our  big 
first-class  houses  of  from  three  to 
six  thousand  seats — because  it  is 
with  them  that  the  problem  is  most 
acute.  As  a  producer  of  motion  pic- 
tures my  heart  and  thought  are  nat- 
urally centered  in  the  picture.  Never- 
theless, I  have  a  very  deep  sympathy 
for  the  exhibitor.  I  appreciate  that 
he  has  on  his  hands  a  question  which 
he  must  answer  if  his  house  is  to 
produce  a  proper  outfit.  I  believe  I 
have  had  an  unusual  opportunity  to 
study  this  situation  in  our  own  Pub- 
lix  theaters,  and  I  know  that  Mr. 
Katz  and  his  associates  are  giving 
the  matter  their  most  serious  thoi^ght. 

In  these  large  houses  the  de  luxe 
show,  as  a  whole,  runs  about  two 
hours  and  ten  minutes.  The  exhib- 
itor believes  from  experience  that 
this  is  the  proper  amount  of  enter- 
tainment to  give  his  patrons  for  their 
monej^  Of  this  two  hours  and  ten 
minutes,  the  motion  picture  enter- 
tainment usually  takes  up  an  hour 
and  ten  or  fifteen  minutes.  This 
does  not  include  the  newsreel  and  a 
two-reel  comedy  or  other  screen  nov- 
elty. Even  with  these  the  exhibitor 
is  faced  with  the  necessity  of  pro- 
viding something  which  will  occupy 
the  rest  of  the   time. 

To  do  this  he  has  resorted  to  stage 
shows.  These  shows  are  created  by 
producers  of  stage  acts.  The  pro- 
ducer of  the  stage  show,  being  a  cre- 
ator, occasionally  allows  his  enthusi- 
asm for  his  own  handiwork  to  run 
away  with  him.  Then  the  stage  en- 
tertainment encroaches  on  the  time 
and  position  which  rightfully  belong 
to  the  screen.  Then  it  is  that  the 
so-called  presentation  becomes  a 
menace   to   the   picture. 

I  want  to  mate  myself  perfectly 
clear:  The  film  must  always  be  the 
main  attraction  in  any  motion  pic- 
ture theater.  The  time  consumed 
by  the  feature  and  the  supporting 
film  entertainment  should  be  the  ba- 
sic time  around  which  the  stage  man- 
ager builds  his  show. 

When  stage  acts  are  necessary  to 
round  out  a  complete  program  those 
acts  should  be  subordinated  to  the 
film.  Certainly  the  stage  act  should 
not  be  allowed  to  run  so  long  as  to 
crowd  out  worthy  film  comedies  and 
newsreels.  Above  all  the  stage  en- 
tertainment should  not  be  of  such 
lengtli  and  nature  as  to  leave  the 
patrons  weary  when  the  feature  pic- 
ture is  thrown  upon  the  screen.  It 
is  the  feature  picture  that  the  pa- 
trons have  come  into  the  house  to 
see.  If  this  be  not  true,  then  the 
whole  motion  picture  business  is  not 
true. 

Just  as  the  program  within  the  theater 
must  be  arranged  so  that  the  picture  is  the 
main  feature  so  it  is  obvious  that  the  thea- 
ter's advertising  must  present  the  picture  as 
the  main  attraction.  I  have  no  patience 
whatsoever  with  film  theaters  that  subordi- 
nate a  well  known  star  and  a  costly  produc- 
tion    to     the     aggrandizement     of     some     band 


o 


Exhibitors 
Daily  Beminikr 


Get  salesman's 
slant  on  exploi- 
tation. May  be 
valuable  to  you. 


Wed.,  Jan.  4,  1928 


Good  Pictures  Hurt  by 
Presentations — Quirk 

^Continued    from    Page    3) 

R.  Quirk,  editor  of  "Photoplay  Mag- 
azine." 

This  is  how  Quirk,  writing  edi- 
torially   views    the   problem    : 

"Stripped  of  all  its  pretense,  pres- 
entation is  a  substitute  for  good 
picture  entertainment.  It  is  served 
up  on  the  same  principle  that  in- 
spires French  chefs  to  invent  piquant 
sauces  to  smother  a  questionable  fil- 
let." 


master,  master  of  ceremonies  or  small-time 
vaudeville  actor.  Motion  picture  producers 
have  invested  hundreds  of  thousands  of  dol- 
lars in  their  productions  and  the  personali- 
ties that  appear  in  those  productions.  To 
me  it  is  folly  for  us  to  make  this  great  ef- 
fort, to  spend  this  money  in  exploiting  these 
pictures  and  personalities  if  they  are  to 
be  kicked  around  in  our  leading  theaters  and 
subordinated  to  some  extraneous  personality. 
That  is  not  building  the  picture  business;  it 
is  tearing  it  down.  What  incentive  is  there 
to  a  motion  picture  producer  to  make  better 
pictures  if  he  sees  his  best  efforts  used  as 
a   trailer   to   some   jazz   band   or   tabloid   show? 

Just  as  sure  as  the  motion  picture  is  sub- 
ordinated in  the  theater  so  will  it  deteriorate 
n   the   studio. 

As  I  said  before,  this  whole  problem  is 
not  one  that  can  be  solved  with  a  wave  of 
the  hand.  It  is  idle  to  say  the  big  theaters 
of  three,  four  and  five  thousand  seats  should 
not  be  built.  They  are  already  built,  in  op- 
eration and  are  showing  excellent  net  profits. 
Criticism  and  wholesale  condemnation  will  not 
make  the  situation  any  better.  _  No  doubt 
abuses  have  sometimes  crept  in  to  the 
management  of  stage  shows  of  our  bigger 
theaters.  However,  I  am  convinced  that  our 
circuit  heads  and  leading  exhibitors  are  aware 
of  the  econmic  peril  which  lies  in  the  wake 
of  these  abuses  and  are  making  a  sane,  in- 
telligent effort  to  correct  them.  Certainly 
the  situation  is  not  going  to  be  cured  by 
recriminations.  It  remains,  on  the  contrary, 
for  all  of  us  to  study  the  problem  more  dis- 
interestedly to  the  end  that  a  closer  coopera- 
tion   will    effect    a    solution. 

As  a  matter  of  fact  this  very  situation 
may  have  ultimately  an  excellent  result,  be- 
cause once  more  it  drives  home  to  all  of 
us  the  responsibility  we  have  to  every  phase 
of  the  picture  business.  The  producer,  in 
his  studio  making  pictures,  cannot  ignore 
the  problems  of  distribution  and  exhibition. 
The  distributor  cannot  shut  his  eyes  to  the 
difficulties  that  beset  the  producer  and  like- 
wise the  difficulties  that  lie  in  the  path  of  the 
exhibitor.  And  on  the  other  hand  the  ex- 
hibitor must  realize  not  only  his  responsi- 
bility to  his  patrons  and  stockholders  but 
also  to  the  man  who  sells  him  the  film  and 
to  the  studio  that  made  the  pictures  possible. 
This  whole  situation  therefore,  as  I  said  be- 
fore, may  bring  forth  great  benefits  if  it  only 
brings  all  three  elements  of  this  business  into 
closer    cooperation. 


Toronto   House  Has  New  Owners 

Toronto  —  The  Crescent  Palace, 
3265  Dundas  St.  West,  has  been  pur- 
chased by  Jessie  Rappaport  of 
Toronto,  for  |38,000,  from  Bernard 
Press. 


Fire  at  Dallas  House 

Dallas — Fire  said  to  have  been 
caused  by  defective  wiring  caused 
slight  damage  at  the  Old  Mill.  The 
fire   started  under  the   stage. 


Relative  Cost  Point 
Is  Richards  Query 

(Continued    from    Page    3) 

Started  this  thing  anyhow:'  Did  not 
the  success  of  the  picture  alone  at- 
tract the  competition  of  vaudeville 
circles  and  cause  them  to  go  after 
pictures  to  use  with  their  vaudeville? 

Well,  whether  the  picture  people 
like  it  or  not,  they  are  now  in  the 
"show  business."  Whether  it  is  pres- 
entations, prologues  or  what  not, 
formula  makes  no  difference. 

It  also  makes  no  difference  which 
outclraws  the  other  at  the  box  office. 
It  costs  more,  and  always  will,  to 
produce  a  supply  of  vaudeville  than 
It  does  a  picture,  because  the  circula- 
tion of  a  vaudeville  act  or  presenta- 
tion is  limited  and  a  picture  is  not. 
For  instance,  100  houses  with  a  $4,- 
000  per  week  vaudeville  bill  the  cost 
is  $400,000  take  a  $400,0000.00  picture, 
the  same  strength  as  a  $4,000  vaude- 
ville bill,  and  it  has  a  possibility  of 
a  good  many  thousand  run's  in  addi- 
tions to  its  first  revenues  from  the 
100  houses.  So  where  is  the  relative 
cost  point  to  be  established?  I  don't 
know,  but  it  seems  to  me  that  rent- 
als have  hit  the  ceiling.  But  don't 
ask  me — I   don't   know. 


New  So.  Wales  Import 

Tax  Is  Still  Pending 

Washington — Validity  of  the  New 
South  Wales  Act  imposing  a  tax  on 
films  has  not  been  decided  by  the 
High  Court,  according  to  a  report 
to  the  Dep't.  of  Commerce  from  As- 
sistant Trade  Commissioner  Baldwin 
at  Sydney.  The  case  will  be  argued 
anew  as  in  the  present  state  of  the 
pleadings  the  Court  finds  it  impossi- 
ble to  make  a  ruling.  In  reply  to 
counsel  representing  distributing' 
companies,  who  asked  if  it  would  be 
necessary  to  applv  for  a  stay  of  pro- 
ceedings. Justice  Isaacs  said  the  in- 
•nction  still  stood  preventing  the 
Commissioner  proceeding  on  the  film 
tax  assessments.  Abouf  $700,000  i.= 
involved. 


Miller   Buys  at   Nashville 

Nashville,   Tenn. — James   Carnahan 
has  sold  the  Rainbow  to  S.  F.  Miller. 


New   Owner  at  Camp  Taylor 
Camp    Taylor,    Ky. — The    Taylor, 
Ky.,   has   been   taken   over   by   James 
L.  Wilson.    It  formerly  was  operated 
by  Sam   Webb. 


Franklinton,  Ky.,  House  Closes 

Franklinton,     Ky. — The     Franklin- 
ton,  has   closed   temporarily. 


Never  Subordinate 
Film,  Says  Franklin 

(.Continued  from  Page  3) 
aters  where  stage  presentations  are 
shown.  This  in  itself  should  be  con- 
clusive that  the  public  expects  stage 
jntertainment  with  their  motion  pic- 
tures. It  is  the  opinion  of  the  writer, 
however,  that  seldom,  if  at  all, 
should  the  stage  presentation  over- 
shadow the  feature,  because  after  all, 
it  is  the  motion  picture  which  is  the 
most  popular  unit  of  a  program. 

The  present  type  of  stage  entertain-jj 
nent  may  change  in  form,  but  will  Ij 
continue  to  be  an  miportant  part  ofjl 
the  de  luxe  motion  picture  theater,: 
for  it  offers  a  contrast  to  the  motion, 
picture  itself,  and  gives  an  opportun- 
ity to  bring  into  one  entertainment 
every  appeal   of   the   theater. 

As  the  picture  theater  grows  larg- 
er in  size,  both  motion  pictures  them- 
selves, as  well  as  stage  attractions, 
will  improve  in  quality  as  well  as 
pretentiousness.  Stage  presentations 
of  the  right  sort  frequently  fill  in  a 
gap  where  the  featured  picture  may 
be  lacking,  and  it  is  an  insurance 
against  fluctuating  grosses. 

At  no  time  should  the  motion  pic- 
ture feature  be  given  secondary  posi- 
tion on  the  program  of  a  motion  pic- 
ture theater.  No  theaters  can  buik'ji 
stage  attractions  week  in  and  weekj. 
out  of  a  quality  that  would  entitleji 
it  to  dominate  the  program.  Thcj 
stage  attractions  that  can  do  this  areji 
few  and  far  between.  Therefore 
when  stage  attractions  are  built  as 
a  supplementary  feature  of  the  enter- 
tainment,, they  accomplish  their  pur-., 
pose  best.  Of  course,  in  instances' 
where  theaters  have  not  at  their  dis- 
posal the  very  best  product,  it  is 
sometimes  necessary  to  make  an  ef- 
fort to  offset  the  features  that  are 
not  of  the  very  best  quality.  In  the 
metropolitan  cities  where  the  theaters 
are  of  huge  capacity  and  where  stage 
resources  are  big,  the  effort  is  natur- 
ally made  to  build  stage  presentations 
of  elaborate  proportions,  hut  even  in 
such  instances  it  is  difficult  to  main- 
tain a  standard  that  equals  the  enter- 
tainment value  of  the  motion  picture 
itself. 

The  final  judge  where  stage  pres- 
entations are  essential  for  picture 
theaters  will  be  determined  by  the 
public.  They  show  their  endorsement, 
or  disaproval  by  either  going  to  the 
theater  in  great  throngs  or  staying 
away,  and  as  long  as  theaters  of  stage 
presentations  play  to  satisfactor\' 
grosses,  then  it  is  quite  apparent  that 
the  Dublic  likes  the  idea. 

What  I  have  said  pertaining  tc 
stage  presentations  naturally  refers 
to  the  larger  cities.  In  communities 
of  50,000  or  less,  very  few  theaters 
can  put  on  stage  attractions  thai 
mean  anything  at  the  box  office,  be- 
cause it  is  seldom  that  such  theater? 
can  attract  talent  of  value. 


N 


".Tack"  Tillman  Recovering 
Portland.   Ore.— L.   E.   (Jack)    Till- 
man,   manager    of    the    Columbia    ex 
f-hange.  is  recovering  from  an  opera 
tion. 


Ohio    Directors   to    Meet 

Columbus,  O — A  directors  meeting 
of  the  M.  P.  T.  O.  of  Ohio  will  be 
held  here  next  week. 


DAlLYv        Wed..  Jan.  4.   1928 


iio&iv^^jaovi^ 


Relief  Fund  Formed  by  Industry 

Reports  Persist  of  Forthcoming  De  Mille  Shake-up— Christie  Limits  "Tillie"  to  Six  Reels— 
Columbia  Signs  Three  More— Rogell  Plans  All- America  Film— Other  Wired  Coast  News 


BEQUESTS  ASKED  TO  AID 
NEW  M.P.  RELIEF  EUND 


Relief  for  needy  film  workers  is  to 
be  provided  under  plans  announced 
by  the  M.  P.  Relief  Fund  of  Amer- 
ice,  which  is  asking  stars  and  execu- 
tives to  add  a  clause  in  their  wills 
bequeathing  a  percentage  of  their 
estates   for   the   cause. 

Erection  of  hospitals  here  and  in 
New  York,  and  maintenance  of  a 
permanent  fund  for  relief  is  p'anni-d. 
The  movement  is  said  to  have  many 
backers  among  prominent  players 
and   executives. 


Scott's  "Quentin  Durward" 
jtp  Be  Cruze  Production 

Julien  Josephson  has  been  en- 
'gaged  to  prepare  scenario  of  "Quen- 
tin Durward,"  Sir  Walter  Scott 
novel,  which  James  Cruze  will  di- 
rect at  the  De  Mille  studio.  This 
will  be  his  second  picture  under  his 
"i4ejK.contract,  and  work  on  it  is  to 
startTtH*.*^.  His  first  picture  is 
"The  Red  Mark,"  now  being  com- 
pleted. 

Rogell  Plans  Picture  in 
Hook-up  with  Exhibitors 

Al  Rogell,  states  "The  Los  Ang- 
eles Record,"  has  plans  for  a  hook- 
up with  exhibitors  for  production  of 
an  All-America  picture,  which  would 
be  filmed  in  the  nation's  35  keys. 
This  is  planned  as  his  third  venture 
for  1928,  the  other  being  "Me— 
Gangster,"  a  sequel  to  Harold  Bell 
Wright's  "The  Shepherd  of  the 
Hills." 


F.  N.  Extends  Molly  O'Day 
Contract  for  One  Year 

Contract  of  Molly  O'Day  has  been 
extended  one  year  by  First  National. 


Signs  Lajos  Biro 

^ajos  Biro  has  signed  a  long  term 
contract  with  First  National  as  a 
write! 


Eve   Sothern  Now  a   Star 
A  special  story  now  is  being  writ- 
ten for  Eve   Sothern  to  sen-e  as  her 
first    Tiffany-Stahl    starring  '  vehicle. 


$1,000,000  Firm 

Consolidated  Pictures  Corp. 
of  California,  $1,000,000  San 
Francisco  company,  has  filed 
articles    of   incorporation. 


Columbia  Active 

Two  directors  and  one  spe- 
cial writer  have  been  signed  by 
Columbia,  in  the  firm's  aggres- 
sive campaign  for  new  talent. 
The  directors  are  Ekiwin  Mor- 
timer and  R.  William  Neill,  and 
the  writer  is  Anthony  Colde- 
way.  Neill's  first  assignment 
is  to  be  "Lady  Raffles"  which 
will  feature  Estelle  Taylor, 
Coldeway  is  to  do  special  work 
and  no  assignment  has  been 
given    Mortimer. 

Columbia  now  has  eight  di- 
rectors under  contract.  They 
are,  in  addition  to  the  two  new 
acquisitions:  George  B.  Seitz, 
E.  H.  Griffith.  Frank  Capra, 
Walter  Lang,  James  Home 
and  Albert   Kelly. 


6,000  FEET  IS  LIMIT  SET 
ON  LENGTH  OF  "TILLIE" 


Six  thousand  feet  is  the  limit  set 
by  Al  Christie  for  the  releasing  foot- 
age of  "Tillie's  Punctured  Romance," 
Christie  special  which  Eddie  Suther- 
land is  cutting.  This  is  approxi- 
mately the  same  length  as  "Behind 
the  Front,"  which  Sutherland  also 
directed. 

"The  reason  for  this  radical  de- 
parture," states  Christie,  "is  that  a 
contributing  factor  in  the  success  of 
feature  comedies  in  the  past  was  the 
short  running  time,  which  permitted 
the  exhibitor  to  turn  over  his  show 
rapidly  thus  getting  the  maximum 
returns  out  of  an  engagement.  No 
more  does  a  producer  have  to  make 
a  picture  long  to  prove  to  the  trade 
that  he  has  a  special,  as  some  of  the 
greatest  box-office  bets  in  the  past 
have  been  the  features  cut  to  the 
action-full  length  of  six  reels  and 
under." 

It  is  expected  that  the  cutting  and 
previewing  of  "Tillie"  will  require 
several  more  weeks,  with  the  release 
date   set  for   Feb.   18. 

W.  C.  Fields,  Chester  Conklin, 
Louise  Fazenda  are  starred,  and  are 
supported  by  Mack  Swain,  Babe 
London.  Doris  Hill,  Grant  Withers. 
Tom  Kennedy.  Kalla  Pasha  and 
others.  The  story  was  written  by 
Monte    Brice. 


SEVERAL  CHANGES  TO  BE 
MADE,  REPORTS  STATE 


There  are  many  stories  in  circu- 
lation concerning  the  personnel  of 
the  De  Mille  studios.  Various  re- 
ports, confirmation  of  which  cannot 
be  obtained,  state  that  William  Sis- 
trom  has  resigned  as  general  man- 
ager of  the  studios,  and  is  to  join 
Universal;  Vera  Reynolds  has 
"walked  off  the  lot,"  due  to  dissatis- 
faction over  her  new  picture,  "Walk- 
ing Back;"  Jetta  Goudal  will  sign 
a  new  De  Mille  contract;  May  Rob- 
son   has   left   the   De   Mille   forces. 

Under  the  reported  schedule, 
Hector  Turnbull  and  Ralph  Block 
are  to  be  given  increased  duties  of 
production  management,  while  Lou 
Goodstadt  and  George  Volk  are  to 
take  over  the  major  portion  of  du- 
ties   now    discharged   by    Sistrom. 

Elmer  R.  Pearson,  John  C.  Flinn 
and  Phil  Reisman,  who  were  here 
recently,  are  expected  to  pay  an- 
other visit  to  the  Coast,  in  the  course 
of   a   few   days. 


Doane  Leaves  for  East 

Warren  Doane,  general  manager 
of  the  Hal  Roach  studios,  is  en  route 
to  New  York  for  conferences  with 
M-G-M  officials  on  next  year's  prod- 
uct. 


"U"  Officials  Deny  "Bob" 
Welsh  Replacing  Henigson 

Universal  executives  brand  as  false 
the  report  that  Henry  Henigson  will 
resign  as  general  manager  of  Uni- 
versal City  and  be  succeeded  by 
Robert  E.  (Bob)  Welsh,  Carl 
Laemmle's    personal    representative. 

Gotham    and    Brown    Moving 

Gotham  Prod.,  and  Harry  J. 
Brown  Prod,  are  moving  activities 
to  Universal  City. 


Paramount   Re-signs   Gary   Cooper 

Gary  Cooper  has  signed  a  new  long 
term    contract    with    Paramount. 


Rapf   Leaving   Tomorrow 

Harry  Rapf  leaves  tomorrow  with 
his  wife  for  New  York  on  a  three 
weeks'   vacation. 


A  Little 

from  **Lots 


ft 


Preparing  Compson  Script 

Will  M.  Ritchey  is  preparing 
scenario  of  "The  Love  of  Liane" 
from  Izola  Forrester's  story.  Pro- 
duction is  to  start  soon  with  Betty 
Compson    featured    for    Columbia. 

Tyler    Unit    on   Location 

Tom  Tyler  and  his  company,  with 
Jane  Reid  appearing  opposite,  have 
left  for  northern  California  on  lo- 
cation. They  are  filming  Frank 
Howard  Clark's  scenario,  "The  West- 
ern Star,"  based  on  the  story  by 
Wy.ndham  Bitten.  Louis  King  is 
director. 


By    RALPH    W1L.K 

Hollywood 

mHE  boys  still  talk  about  the  pro- 
A  ducer,  who  insisted  that  his 
electricians  come  to  work  in  spot- 
less, white  trousers — and  keep  them 
spotless   during  studio  hours. 

*  *         * 

Our  Passing  Show :  Gordon 
Cooper  dispatching  a  tele- 
gram; Willis  Goldbeck  stroll- 
ing through  the  corridors  of 
the  Ambassador;  Felix  Or- 
man  and  packages  piling  into 

a  taxicab. 

*  *         * 

"Big  BilU"  Gorman  will  be  a  con- 
tender for  heavyweight  fight  honors, 
if  Leach  Cross  has  his  way.  Bill  is 
a  husky  stunt  man  and  was  at  one 
time  an  electrician  at  the  Paramount 
Long  Island  studio.  He  has  played 
some  important  roles  at  local  studios. 

*  *         * 

Charley  Rosenfeld  wore  the 
smile  that  won't  come  off  when 
Armand  Emanuel  raised  his 
bulk  from  the  canvas  at  the 
Hollywood  Legion  ring,  after 
the  count  of  eight,  and  knocked 
out  a  Mr.  Doman,  who  had 
14  knockouts  to  his  credit. 
Armand  is  a  Jewish  boy  and 
will  make  his  first  appearance 
in  a'  New  York  ring  this 
month.  He  is  a  heavyweight 
and  is  on  his  way  to  the  top. 

*  *         * 

More  Passing  Show:  Mr. 
and  Mrs.  Eddie  Klein  at 
"Sunrise";  Sam  Jacobson 
singing  the  praises  of  "Find- 
ers Keepers";  Jack  Oakie, 
happy,  after  the  preview  of 
the  same  picture,  which 
marks  his  debut  as  a  screen 

actor. 

*  *         * 

Jack  Adolfi  knows  his  Hollywood. 
He  was  a  director  with  the  Biograph 
forces  at  the  Fine  Arts  studio,  now 
known    as    Tiffany-Stahl. 

*  *         * 

Screen  celebrities,  who  have 
been  touring  in  vaudeville,  are 
home  for  the  holidays.  Their 
numbers  includes  Lew  Cody, 
Mildred  Harris,  Wanda  Haw- 
ley  and  Herbert  Rawlinson.  By 
the  way,  we  want  to  give  three 
cheers  for  the  way  Herbert 
Rawlinson  stirred  the  Holly- 
wood Legion  fight  crowd  in 
behalf  of  the  Los  Angeles  Re- 
cord's Christmas  relief  fund. 
When  Herbert  finished  his  ap- 
peal the  fight  fans  contributed 
$1,200. 


THE 


-3^S^ 


PAILV 


Wednesday,  January  4,   1928: 


« 


Loew's  to  Withdraw 
From  Dallas  Field? 

{Continued     from     Page     1) 

Vitaphone  will  be  installed  thereby 
coupling  with  the  other  policy  of 
sound-sight  synchronization.  There 
is  no  downtown  theater  equipped 
with  Vitaphone,  although  Louis  L. 
Dent's  model  playhouse,  Arcadia, 
now  has  the  synchronizer.  The  Ma- 
jestic now  is  equipped  with  Movie- 
tone, The  Melba  will  fall  under  sup- 
ervision of  Louis  Snyder,  territorial 
manager  for  Publix,  class  A  and  B 
houses  with  headquarters  in  New 
York.  Snyder  says  information  from 
New  York  has  not  definitely  pointed 
out  that  Vitaphone  will  be  installed 
and   he   says   he   is   doubtful. 

Loew  brought  vaudeville  to  Dallas 
in  March,  1926,  for  a  fourth  attempt 
to  establish  it  in  Texas,  The  theater 
ran  as  a  combination  house  until  last 
June  when  fire  gutted  the  stage  and 
organ  loft.  It  was  estimated  from 
March,  1926,  to  June.  1927,  the  Loew 
organization  dropped  more  than 
$150,000  at  the  Melba.  The  Loew 
organization,  notwithstanding  the 
fire  is  said  to  have  run  loses  into  the 
$300,000  range,  rebuilt  the  theater 
and  reopened  it  last  September.  Dur- 
ing this  period,  the  house  has  reach- 
ed its  low  and  high  box  office  marks. 
It  broke  record  week  of  Dec.  3,  with 
Lon  Chaney  in  "London  After  Mid- 
night." while  the  lowest  mark  is  said 
to  have  been  reached  with  "In  Old 
Kentucky,"  both  pictures  playing 
with  vaudeville.  It  is  declared  that 
since  repairing  the  house  the  further 
losses  and  prospects  of  losing  an- 
other $250,000  have  been  in  the  of- 
fing. 

Some  time  ago  Loew  announced  a 
program  of  operations  in  Texas  and 
in  addition  to  acquiring  the  Melba 
from  Publix,  built  the  $1,000,000 
State  at  Houston.  Whether  the  with- 
drawal from  Dallas  means  the  with- 
drawal from  Houston  has  not  yet 
been    determined. 


23,967,585  Shares  Turnover 

in  1 9  Stocks  During  1921 

Nineteen  twenty-seven  was  an  active  year  for  film  stocks  and  bonds. 
During  the  year,  23,967,585  shares  representing  19  issues  were  sold  in  the 
New  York  stock  and  bond  markets.  In  point  of  volume  sales,  the  record 
goes  to  Loew's  6s,  of  which  issue  7,049,000  bonds  changed  hands. 

Over  2,000,000  shares  of  Paramount  common  changed  hands,  that  stock 
touching  a  high  of  IIS)^  on  Dec.  31,  the  last  day  of  the  year  and  a  low  of 
92  on  July  28.  In  the  Philadelphia  market,  the  Stanley  Company  ended  the 
year  at  53>4,  having  touched  a  low  of  51 K'  on  Dec.  21.  The  high  for  that 
issue  was  reached  on  Feb.  4  when  the  stock  closed  at  90%.  Loew's,  Inc. 
showed  a  turnover  of  1,979,900  shares  during  the  year.  Its  high  was  63% 
retouched  on  March  17  and  the  low,  59;^^  made  on  Jan.  4. 

The   following  table  gives  a  record   for  the  year. 


High  Date  1-ow 

American    Seating,    preferred — 51  .Tnly    20  .'8?^ 

Eastman   Kodak    175'4  Sept.   20  126>4 

Eastman     Kodak     Pfd \l\Vi  Oct.     31  1 1 9  "4 

First     Nat'l     Pfd 106J/1  Deo.    29  98 

Fox    Film    "A"     85 /i  Dec.    20  50 

ttKeith's     6s     '46 101  Dec.     12  9/ ;/S 

Loew's      Inc biVt  Mch.    17  46% 

ttLoew's,    6s    '41ww 107^  Oct.     14  101 

ttLoew's,     6s     '41ex  war 101 '/J  Oct.     14  96 

M-G-M    Pfd 2654  Feb.    21  24 J4 

M.    P.    Capital    Corp 16-5^  Mch.   18           bVz 

Pathe     Exchange     12  June   17           3^ 

Pathe    "A"     43^  June   17  18/> 

tiPathe    Exchange    7s    '37 lOOH  Aug.    17  80 

Paramount     F-L     115^  Dec.     31  92 

Paramount     Pfd 124^  Jan.     12  IH^g 

ttPar.-B'way   Corp   S^iS   '51.  .102K-  Dec.    20  98 

"*Roxy    "A"     38  Feb.    24  24 

♦**Roxy    Units     43  Feb.    24  26 

♦**Roxy    Common    \IV\  Feb.     24           5 

♦Skouras     Bros 48  .  .  32 

♦♦Stanley     Co.     of     America..    90M  Feb.       5  51'/.. 

Universal    Pfd 103J^  Apr.   26  96.}4 

Warner   Bros.    "A"    45^4  Jan.       6  18"4 


Net 

Date        Last  Change 

Oct.    22        40  

Jan.  2'8      164J4  +31 J4 

Jan.   10      129  -l-llVi 

Jan.  12     106^  -\-(<V2 

June  28        84  4-12'^ 

June  29      100^  -fl% 

59!/8  4-11/. 

106/  -\-%V% 

99/      

25/8  4-54 

i%      

l&Vs      

80  


Jan.     4 
Jan.     4 
Apr.  28 
Jan.     3 
Sept.  19 
Dec.  29 
Dec.  29 
Dec.   13 
July  28      114J4 
July  28      121  }4 
Jan.       3 
Dec.   28 
Dec.  28 
Dec.   28 


— !4 


Dec.   21 
Dec.     28 
Dec.  24 


102/    4-4J 
23 
26  

654      

40  —6 

53/  —29/ 

100  4-1/ 

22^8  —19-/8 


Year's 

.Sales 

2,178.000 

347,300 

1,290 

8,400 

817,800 

1,063,000 

1,979,900 

7,049,000 

2,703,000 

30,000 

89,300 

59,370 

229,500 

1,708,000 

2,084,000 

30.800 

2,379.000 


5,975 

'9',256 
1,194.700 


Detroit  Theater  Owner  Is 
Arrested  on  Arson  Charge 

(Continued     from     Page     1) 

struction  of  the  theater  Nov.  2  in  an 
explosion. 

Police  contend  that  Cosco  and  his 
nephew  plotted  to  burn  the  theater 
because  Cosco  was  facing  a  loss  of 
165,000  through  termination  of  his 
lease  the  next  day  gnd  would  evade 
this  loss  and  get  $40,000  insurance  if 
the  theater  was  destroyed  before  ex- 
piration of  the  lease. 

According  to  one  of  the  investiga- 
tors, a  five-gallon  can  of  high-test 
"ssoline  in  a  sheltered  place  and  14 
similar  cans,  empty  were  found  in  a 
side  aisle.  Heavy  wrapping  paper 
hwd  been  run  down  the  aisles  and 
saturated  with  gasoline  and  the  up- 
holstery of  the  seats  also  had  been 
saturated.  Cosco  recently  gave  up  the 
Startford  and  Deluxe,  but  still  has  the 
Jefferson  and  the   Harper, 


"U"  Names  Sheboygan  House 

Sheboygan.  Wis. — "Sheboygan"  has 
been  decided  upon  as  the  name  of 
the  new  Universal  theater  rapidly 
nearing  completion.  The  house  will 
seat  approximately  1,600. 


In  the  New  York  Curb  Market,  Fox  Theaters  "A"  was  the  leader  in 
1927  in  point  of  volume  trading,  that  stock  showing  a  turnover  of  482,600. 
Its  high  was  25y2  and  its  low,  12§^.  Trading  on  the  last  day  of  the  year 
brought  the  year's  activity  to  a  close  insofar  as  this  issue  is  concerned,  at  22. 

The  range  for  the  vear  follows. 
High 

Film     Inspection     8/ 

F ox  Theaters  "A"   25  / 

Intern'l     Projector     10% 

Trans-Lux      8^ 

United  Artists  Theaters    101  / 

Universal      45^ 

Warner     Brothers     3..M 

tt   N.    Y.    bond    market. 
*   Listed    on    St.    Louis    Stock    Exchange. 

♦♦   Listed    on    Philadelphia    Stock    Exchange 
*•*   Supplied   by   Morton    Lachenbruch   &   Co.,   42    Broadway,    N.    \.    C 


Low 

Last 

Net  Change 

Year's  Sales 

3 

4/ 

26,300 

12  W 

22 

•-1/ 

482,600 

8 

9V$ 

—2  7^ 

2,400 

3/ 

m 

—3/8 

245,800 

95 

95 

— / 

9,000 

26% 

26/8 

-lO'A 

37,300 

9M 

12 

—20 

424,700 

Creswell  Joins  Bromberg 

Atlanta  —  Negotiations  between 
Bromberg  and  Fred  F.  Creswell, 
formerly  of  Paramount  were  con- 
summated with  announcement  that 
Creswell  has  joined  Arthur  C.  Brom- 
berg Attractions  as  district  manager 
with  supervision  over  the  Atlanta, 
Charlotte,  and  New  Orleans  ex- 
changes of  the  Bromberg  company. 
Cresberg  has  not  been  active  in  the 
industry  during  the  last  two  years. 

Theater-Office   Building  Planned 

Knoxville,  Tenn. — A  nine-story  of- 
fice building,  over  the  Tennessee  the- 
ater now  under  construction  here,  has 
been  decided  on  by  C.  B.  Atkin.  The 
theater  is  to  cost  more  than  $1,000,- 
000,   it   is   stated. 


Bromberg   Buys   Excellent    Output 

Atlanta.  Ga. — Acquisition  of  the 
distributing  rights  to  18  Excellent 
Pictures,  was  announced  this  week  by 
Arthur    C.    Bromberg    Attractions. 


New  Company  at  Monroe,  Wis. 

Monroe,  Wis, — Articles  of  incor- 
poration have  been  filed  at  Madison 
for  the  Monroe  Theater  Co.,  of 
which  the  incorporators  are  Chester 
J.  Goetz,  G.  L.  Redman  and  Henry 
Babler,  Jr.  The  organization  has  is- 
sued 110  shares  of  stock  at  $100  each. 
The  corporation  will  operate  the 
Monroe,  which  previously  has  been 
operated  on  a  partnership  basis  by 
H.  H.  Geiger,  Redman  and  Babler. 
Geiger  disposed  of  his  interest  to 
Goetz  who  some  years  ago  was  part 
owner  of  the  enterprise.  Goetz  heads 
United  Theaters,  which  has  a  chain 
of  Wisconsin   houses. 


Poor  Business  at  Hueysville,  Ky. 

Hueysville,  Ky. — On  account  of 
poor  attendance,  the  manager  of  the 
Bosco  Theater  announced  that  all 
shows  except  on  Sunday  will  discon- 
tinue until  about  the  middle  of 
March. 


Coshocton   House    Changes   Hands 

Coshocton,  O. — Harry  W.  Strong 
has  sold  the  Cinderella  to  A.  V.  Abel 
and  I.  S.  Russell.  Abel  formerly  op- 
erated the  Strand  at  New  Philadel- 
phia which   he   sold  to   Skirboll  Bros. 


Johnson  Buys  Cotineaut  House 
Conneaut,  O. — H.  Ward  Johnson 
has  bought  the  Main  from  G.  D. 
Clark.  Johnson  owned  and  operated 
the  Liberty  at  Geneva  until  about  a 
year  ago.  Since  then  he  has  been 
out  of  the  exhibition  field. 


Partnership  Formed 
by  "U"  in  Kansas  City 

{Continued     from     Page     1) 

made  by  Shanberg,  who  states  it  is 
effective  immediately.  Under  itsji 
terms.  Midland  acquires  a  one-halfl 
interest  in  the  Isis,  Linwood,  Apol- 
lo, Gladstone  and  Gillham  at  Kan- 
sas City;  Sedalia,  Strand  and  Lib- 
erty at  Sedalia;  Main  Street,  Lexing- 
ton; De  Graw,  Fourth  Street,  New 
Grand  and  Baby  Grand  at  Moberly;, 
Lyric,  Boomville  and  Lyric  at  Mar- 
shall. Kansas  houses  involved  in| 
the  transaction  are:  Royal  and  Crys- 
tal  at  Atchinson;  People's  and  Main 
Street  at  Chanute;  El  Dorado  and 
Palace   at   El   Dorado. 

The  theaters  will  be  operated  from 
Kansas  City  in  conjunction  with  the 
present  circuit  of  theaters  at  Hutch- 
inson, Salina,  Lyons.  Sterling  and. 
Pittsburgh,  all  of  Kansas.  Ii 


Test  to  Determine  Md 
"Blue"  Law  Validity 

(.Continued     from     Page     1) 

are  forbidden  to  open  on  Sunday  art- 
going    to    be    made    ineffective. 

"You  can't  conduct  a  concert  of, 
the  Baltimore  Symphony  Orchestra 
or  a  benefit  at  some  big  moving-pic-i 
ture  house  and  make  the  little  fam- 
ily houses  stay  closed.  I  am  a  mem- 
ber of  the  next  legislature  and  I  am 
going  to  bring  it  up  there. 

"But  we  are  not  going  to  wait  for  that. 
The  laws  under  which  the  moving  picture' 
houses  are  kept  tlosed  were  written  in' 
1740  and  in  1834,  and  I  don't  believe  you 
can  get  a  jury  to  believe  that  the  people 
who  wrote  them  knew  anything  about  mov- 
ing-picture houses.  They  knew  what  operaji 
was,  but  they  didn't  know  anything  about)) 
movies.  i 

"The  Sunday  Amusement  League  has 
had  people  going  about  finding  the  sentiment 
of  the  people.  We  are  going  to  get  the 
movies  open  on  Sunday  if  we  have  to  stop 
a  lot  of  industries  working  on  Sunday — if 
we  have  to  do  this  just  to  show  how  silly 
the    law    is." 


De  Mille  Output  to  Be  I 
Total  of  43  Pictures 

{Continued     from     Page     1) 

were  selected  by  the  studio,  but  de- 
crease of  the  number  to  43  was  de- 
termined  upon. 

Pearson,  Flinn  and  Reisman  are 
leaving  for  California  again,  within 
a  few  days,  and  during  their  sta> 
there  will  complete  all  details  rela-j 
five   to   the    production    program. 


Inspiration  to  Release 
Through  United  Artist^ 

(Continued     from     Page     1) 

lately    with    Halperin     Brothers    thi; 
first   unit   to    produce    in    conjunctior 
with    Inspiration.      A   series   is   to   bei  i 
made  by  the   Halperins   at  Tec-Art. 


Marinette,  Wis.,  House   Reopens 

Marinette,  Wis. — The  Strand,  for 
merly  operated  by  the  Saxe  interest> 
reopened  recently  after  being  clost( 
several  weeks  for  renovating.  Tin 
entire  interior  has  been  repaintct 
with  an  elaborate  lighting  system  in 
stalled.  The  exterior  has  also  beei 
repainted.  George  Hannon  is  man- 
ager. 


THE 


Wednesday,  January  4,   1928 


'^St^ 


DAILV 


DAILY  TIPS  VnuCH  MEAN  DOiXAOS  FOR  SHOWMEN 


"American  Beauty" 
(First  Nat'l) 

"The  Seattle  Star"  offered  prizes 
for  the  best  dolls  costumed  like  Miss 
Dove  in  "American  Beauty,"  all 
dolls  to  be  given  to  the  Elks'  Christ- 
mas committee,  the  Red  Cross  and 
.the  Orthopedic  Hospital  to  be  used 
as  Christmas  gifts  to  children  wht 
might  otherwise  be  overlooked.  The 
paper  published  a  picture  of  the  star. 
in  her  "American  Beauty"  dress,  and 
carried  a  daily  story  on  the  contest 
under  display  heads  for  several  days 
in  advance.  Prizes  were  awarded  for 
beauty,  novelty  and  similarity  to  the 
costume  worn  by  Miss  Dove. — Fifth 
Avenue,  Seattle. 


"Ben  Hur" 
(M-G-M) 

On  top  of  marquee  and  extending 
from  one  end  to  the  other  was  a 
three  and  four-foot  beaverboard  dis- 
play showing  scenes  from  the  picture, 
especially  the  chariots  and  horses. 
Directly  above  this  beaverboard  dis- 
play were  two  wings  extending  from 
the  theater  front  to  the  electric  sign 
with  copy  reading,  "The  Immortal 
Romantic  Novel  by  Lew  Wallace." 
Directly  underneath  the  beaverboard 
display  and  extending  from  one  end 
of  marquee  to  the  other  were  three 
signs  emphasizing  that  "Ben  Hur" 
was  playing  at  popular  prizes  as  well 
as  giving  the  play  dates. — T.  Wilson 
Edwin,    Majestic,    Austin,    Tex. 

"The  Big  Parade" 
(M-G-M) 

Local  automobile  dealers  each  fur- 
nished five  different  models;  the  list 
including  Hudson,  Essex,  Chrysler, 
Studebaker,  Nash,  Stutz,  and  Erskine. 
The  first  car  in  each  group  was 
l)annered  on  both  sides  with  copy 
reading,  "Studebaker  (or  whatever 
name  of  car  was)  is  in  The  Big 
Parade  of  cars."  The  second  car 
in  each  group  was  bannered  on  both 
sides  with  copy  featuring  the  title. 
The  parade  was  led  by  mounted 
policemen  followed  by  a  bannered 
truck  carrying  a  brass  band  dispensing 
jazzy  music. — Ross  A.  Weigand,  Vic- 
tory,  Denver. 


"Get  Your  Man" 
(Paramount) 

Pamphlets  containing  'Advice  to 
Flappers'  were  handed  out  on  the 
street  by  two  good-looking  girls  to 
all  ladies.  This  was  done  on  open- 
ing morning  of  picture.  Of  course 
the  advice  printed  in  the  folder  had 
a  lot  to  do  with  Clara  Bow's  most  re- 
cent picture  as  well  as  mentioning  the 
name  of  theater  and  play  dates. — Jess 
Day,   the   Des   Moines,   Des   Moines. 


"The  Last  Waltz" 
(Paramount) 

Had  "The  Last  Waltz"  announced 
at  three  prominent  dance  halls.  Just 
before  the  last  waltz  v^'as  played  at 
these  dance  halls,  the  respective  man- 
agers megaphoned  an  announcement 
that  this  was  the  l^st  waltz  of  the 
'vening  and  that  "The  Last  Waltz" 
was  the  stellar  film  attraction  at  the 
Rialto. — Ross  Weigand,  Rialto,  Den- 
ver. 


Shake-up  of  Ontario 

Censor  Board  Forecast 

Toronto — Shake-up  in  censorship 
affairs  the  Province  of  Ontario  is  pre- 
dicted. The  intimation  has  been  made 
by  the  government  that  censorship 
activities  are  to  be  generally  cur- 
tailed; that  censors  are  to  be  placed 
on  a  part-time  basis  and  the  salaries 
of  the  members  are  due  for  a  con- 
siderable slash.  These  promises  are 
looked  upon  as  a  feeler  for  public 
comment  pending  introduction  ot 
censorship  legislation.  There  also  is 
an  indication  that  the  personnel  of 
the  Ontario  censor  board  will  also 
oe  reduced,  inasmuch  as  there  has 
been  no  appointment  to  the  chairman- 
ship since  the  death  of  Major  A.  S. 
Hamilton    18  months   ago. 

Recommendation  has  been  made  by 
tlie  Civil  Service  Commissioner  ■'hat 
the  salary  of  the  censor  chairman  be 
reduced  from  |3,S00  to  $3,000  per  an- 
num and  that  the  salaries  of  mem- 
bers, now  |2,500,  be  reduced  by 
:f700.  Provincial  autliorities  are  said 
to  be  considering  a  policy  whereby 
only  feature  pictures  and  some  com- 
edies would  be  passed  upon  by  the 
censors,  allowing  news  reels,  topical, 
scenic,  travel,  educational  and  other 
short  subjects  to  be  presented  in  the- 
aters without  examination.  This 
would  cut  down  the  work  of  the 
board  materially  and  would  perm.it 
the  part-time  arrangement. 


Meeting  at  Cleveland 

Cleveland — The  Cleveland  exhibi- 
tors unit  will  ho'd  a  general  meeting 
Thursday,  Jan.  5th  in  the  Association 
rooms.  Luncheon  will  be  served  to 
all  members.  William  James,  presi- 
dent of  the  M.  P.  T.  O.  of  Ohio  and 
P.  J.  Wood,  secretary,  will  attend  the 
meeting. 


YEAR  BOOK  TOPICS 

1.  HISTORY 

9.  FINANCIAL 

2.  CONTENTS 

10.  EXPLOIT-O' GRAMS 

3.  RESEARCH 

n.  THEATERS 

4.  "READERS 

11.  FOREIQN  MARKETS 

5.  STATISTICS 

U.  ORGANIZATIONS 

6.  PRODUCTION 

14.  THEATER  CHAINS 

7.  DISTRIBUTION 

15.  TEN  BEST 

8.  EXHIBITION 

16.  ADVERTISINQ 

^^% 

^^t«« 

OUT 
IN 

Hi 

liil         A   PUBLISHED 

Illli]        ;              ^* 

JANUARY 

wfP2\ 

Wm 

'gp^    FILM  DAILY 

^^^^^k^cl.*  V  *  1 

lmS 

Cleveland  Offering  Suggestions 

Cleveland — J.  J.  Harwood,  Henry 
Lustig,  M.  B.  Horwitz  and  Martin 
Brown  have  been  named  on  a  contract 
committee  of  the  Cleveland  Exhibi- 
tors unit,  to  send  suggestions  for  the 
new  uniform  contract  to  the  com- 
mittee working  on  the  new  contract. 
Meeting  on  Hie  contract  is  scheduled 
at  Chicago,  Jan.  31. 


j5o  near  the  Ocean  it's  called- 

TthelSreakers 

So  modem  in  equipment  and 
well  conducted  it  is  known  as 
one  of  die  Worlds  finest  Hotels 

So 
plan  a  Sojourn  by  the  Sea  and  visit 


AIlANTICaTY 


JDELHILLMAN 


NEW  JERSEY 


JULIAN  rniLMAN 


VSTHEN  IN  WASHINGTON  VISIT 
HARVEY'S  RESTAURANT,  1 1th  mnd 
PENNA.  AVES.  FAMOUS  SINCE  1S56 


No.  16 


No.  16 


ADVERTISINQ 

SUPPLEMENTING  the  editorial  contents  of  the  1928 
FILM  DAILY  YEAR  BOOK,  approximately  400  ad- 
vertising pages  present  the  messages  of  600  advertisers 
to  the  industry.  Commencing  with  the  statements  of  every 
important  producer,  their  directors  and  stars,  the  impres- 
sive parade  of  announcements  of  organizations  and  individ- 
uals in  every  department  of  the  film  business  proceeds 
through  almost  1,000  pages  of  the  current  volume. 

It  required  three  pages  just  to  tabulate  these  adver- 
tisers in  a  separate  index.  The  scope  of  the  advertising 
volume  represented  is  a  most  impressive  tribute  to  the 
commanding  position  which  this  reference  work  holds  as 
the  recognized  authority  of  the  motion  picture  business. 
The  informative  value  of  the  YEAR  BOOK  is  not  con- 
fined to  its  editorial  data. 

The  advertisements  carry  messages  equally  as  valu- 
able. 


ational 


starts  the 


Mr  IT«1      Ci 


BAMC  yren\  all  recoKlf 
at  the  Altec,  San  Antonio, 
when  Bill  Epstein  Dlayed 
"the  best  picture  Cdken 
has  ever  niadcf  * - 

MOORE 

Wn  WILD  OAT 

"^Pfed  f,o;„  the  story  by  HOWAaO    mV^NG  VO 

'^  MARSHALL  NEILAN  p^^o^^^ 


fc: 


lit. 


TAemfSPkPiH 


ULTHE  NEWS 
ALL  THE  TIME 


VOL.  XLIII     No.  4 


Thursday,  January  5.  1928 


Price  5  Cents 


Action^  When  ? 

THE  fallacy  of  the  system 
is  granted.  These  opinions 
on  presentations  and  pic- 
tures are  culled  directly  from 
the  record.  Read  and  you  will 
agree : 

As  an  exhibitor,  I  base  my  hopes 
for  the  immediate  future,  and  for 
many  months  to  come,  upon  the  truly 
remarkable  line-up  of  pictures  prom- 
ised to  us  by  the  studios  *  *  *  The 
ascendancy  of  the  motion  picture, 
which  for  some  time  past  has  been 
seriously  threatened,  seems  to  have 
been  definitely  safeguarded  through 
corrective  measures  taken  at  the  very 
source. — Sara      Katz,      President      of 

Publix. 

*  *  * 

What  incentive  is  there  to  a  mo- 
tion picture  producer  to  make  better 
pictures  if  he  sees  his  best  efforts 
used  as  a  trailer  to  some  jazz  band 
or  tabloid  show?  *  *  ♦  Just  as  sure 
as  the  motion  picture  is  subordinated 
in  the  theater  so  will  it  deteriorate 
in  the  studio. — 'Jesse  L.  Lasky,  First 
Vice-President    of     Paramount. 

Certainly  il  is  difficult  to  reconcile 
this  statement  with  the  one  which 
precedes  it. 

At  no  time  should  the  feature  be 
given  secondary  position  on  the  pro- 
gram of  a  picture  theater.  No  the- 
ater can  build  stage  attractions  week 
in  and  week  out  of  a  quality  that 
would  entitle  them  to  dominate  the 
program. — Harold  B.  Franklin,  Presi- 
dent,   West    Coast    Theaters. 

*  *  * 

I  would  not  assert  that  presenta- 
tions are  absolutely  essential — it  de- 
pends on  the  bill,  the  house  itself, 
the  special  occasion  often,  and  on 
showmanship  *  *  *  A  feature  picture 
often  can  fill  a  house  day  after  day. 
Quality  counts  always. — John  J.  Mc- 
Guirk,     President,     Stanley     Co.     of 

America. 

*  *  * 

Did  not  the  success  of  the  picture 
alone  attract  the  competition  of 
vaudeville  circles  and  cause  them  to 
go  after  pictures  to  use  with  their 
vaudeville? — E.  V.  Richards,  Jr., 
General    Manager,    Saenger   Theaters. 

Here  is  evidence,  indisputable  and 
convincing.  And  yet,  we  fail  to  note 
any  action  taken  to  revamp  a  situa- 
tion which  needs  it  badly. 

Merit 

Critical  opinion  in  25  nations,  in- 
cluding the  United  States,  has  se- 
lected "Sunrise"  as  the  best  picture 
of  1927  in  a  poll  conducted  by  "Der 
Deutsche,"  well  known  Berlin  trade 
paper.  The  second  best  is  "What 
Price   Glory." 

Any  company  would  be  proud  in- 
deed to  nab  first  honors  in  a  vote 
of  this  scope.  Capturing  second 
place  as  well,  we  hold,  is  sufficient 
excuse  to  get  decidedly  puffy.  Hav- 
ing done  both,  the  palm  goes  to 
Fox.  A  splendid  acknowledgment 
of  the  merits  of  two  outstanding  pic- 
tures and  a  noteworthy  tribute  to 
the  organization  which  produced 
them. 

K  ANN 


Hearings  Soon 

Wash.  Bur.  of  THE  FILM  DAILY 
Washington — Hearings  will 
be  held  on  the  Brookhart  bill 
whenever  Sen.  Brookhart  is 
ready,  he  has  been  notified  by 
Sen.  Watson,  chairman  of  the 
Interstate  Commerce  Com- 
mittee. The  bill  prohibits  blind 
and  block  booking  and  arbitrary 
allocation  of  product. 

Sen.  Brookhart  states  he  is 
not  yet  ready  to  bring  up  the 
matter  for  discussion  before  the 
committee,  but  expects  to  do  so 
in  the  near  future. 


NEW  FIRM  MARKS  FANCHON 


f:.xpansion  program  of  Fanchon  & 
Marco,  presentation  producers,  which 
has  for  its  ultimate  object  the  rout- 
ing of  acts  in  picture  houses  extend- 
ing across  the  country,  becomes  a 
step  nearer  consummation  with  for- 
mation of  the  Fanchon  &  Marco 
Production    Co. 

Plans  for  the  expansion,  e.xclu- 
sivel}'-    announced    t)y    THE    FILM 

{Continued    on    Page    8) 


Rogers  Plans  3  Specials; 
6  More  Maynards  for  F.  N. 

Charles  R.  Rogers  left  for  the 
Coast  yesterday.  First  National  has 
e.xercised  its  option  on  services  of 
Ken  Maynard  for  another  group  of 
six  westerns.  Rogers  who,  super- 
vised "Smile,  Brother,  Smile,"  "Man 
Crazy"    and    "The    Shepherd    of    the 

{Continued    on    Page    8) 


Sound  Devices  Available  to 
Industry  Through  FBO  Deal 


GOV.  SMITH  AGAIN  ASKS 
REPEAL  OF  CENSORSHIP 


Albany,  ,N.  Y. — Abolition  of  state 
censorship  again  is  advocated  by  Gov. 
Smith,  in  his  annual  message,  read 
to  the  legislature  yesterday.  The 
message,  he  declares,  will  be  this 
last. 

This  has  been  the  governor's  atti- 
tude since  he  first  became  chief  exe- 
cutive of  the  state,  and  he  always  has 
been  consistent  in  his  efforts  to  re- 
move the  law  from  the  statute  books 
and  in  his  annual  message  he  em- 
phasizes the  fact  again  there  is  no 
necessity  for  such  a  law. 

"A    censorship     over     motion    pictures    was 
set    up   permitting   an    agency   of   the    State    to 
{Continued    on    Page    8) 


$100,000,000  IN  REALTY 
ADDED  BY  VAUDEVILLE 


Realty  additions  to  vaudeville  hold- 
ings increased  by  $100,000,000  in  1928, 
according  to  statistics  published  by 
the  "Wall  Street  Journal."  The 
Orpheum  circuit  added  ten  new 
houses  at  a  cost  of  $29,000,000;  Keith- 
Albee  invested  $_31,000,000  in  16 
houses;  the  Loew  circuit  spent  $15,- 
000,000,  and  Pantages  increased  realty 
holdings  by  $3,000,000. 

Additions  of  Keith-Albee  and  affi- 
liated  houses   included   the   Orpheum 

{Continued    on    Page    8) 


Co-operative  Company  Planned 
by  Sax  in  Exhibitor  Tie-up 


Organization  of  a  national  circuit 
of  exhibitors,  affiliated  for  produc- 
tion of  pictures  on  a  co-operative 
basis,  is  planned  by  Sam  Sax,  Gotham 
president,  as  one  of  several  methods 
under  consideration  to  fight  the  de- 
clared "lockout"  against  his  product 
by  large  circuits. 

Gotham  has  just  arrived  from  the 
Coast  where  he  has  completed  six 
pictures  of  the  company's  current 
schedule.  Sax  indicated  he  is  full  of 
fieht  in  his  determination  to  find  an 
out'et   for  his   pictures. 

The    proposed    organization    would 


he  built  on  lines  similar  to  that  of 
the  original  First  National  organiza- 
tion. Under  the  plan,  now  being 
mapped  out  by  Sax,  following  con- 
ferences with  exhibitors,  franchises 
would  be  sold  calling  for  the  de- 
livery of  the  pictures  on  a  cost  plus 
basis. 

There  are  many  exhibitors  through- 
out the  nation  which  would  welcome 
such  an  organization  and  hasten  to 
join  it,  declares  Sax,  adding,  however, 
that  he  does  not  anticipate  overnight 
success  for  such  a  venture. 

"It  will  take  time,"  he  asserted, 
"hilt  I  am  ready  to  go  through  with 
it." 


R.C.A.,  G.  E.  and  Westing- 
house  Acquire  Interest 
in  FBO 

Making  available  to  the  industry 
the  present  patents  and  experimental 
facilities  of  sound  reproduction  and 
synchronization,  radio  broadcasting 
and  television  of  the  Radio  Corp.,  of 
America,  General  Electric  Co.,  and 
the  Westinghouse  Electric  and  Man- 
ufacturing Co.,  these  three  companies 
have  acquired  an  interest  in  FBO. 
Announcement  of  the  closing  of  the 
deal  followed  exclusive  statement  by 
THE  FILM  DAILY  indicating  the 
negotiations  were  under  way  and 
near  consummation. 

Under  terms  of  the  deal,  two  repre- 
sentatives of  R.C.A.  and  G.E.  will 
become  directors  of  FBO.  Devices 
and  developments  controlled  by  the 
R.C.A.  do  not  become  exclusive  with 

{Continued    on    Page    8) 


HAROLD  LLOYD  PLANS  TWO 
RELEASES  DURING  YEAR 


Harold  Lloyd  "is  stUl  the 
leader  of  all  stars  of  all  com- 
panies" says  "Variety"  in  its 
anniversary  review. 


Harold  Lloyd  will  make  two  pic- 
tures in  1928,  in  his  announced  pro- 
gram f  appearing  oftener  on  the 
scr  The   first   picture,   "Speedy," 

wi!  ■  ready  by  Easter,  and  the  see- 
on  October. 

1 1.13  announcement  was  made  by 
William  R.  Eraser,  general  manager 
of  the  Lloyd  corporation,  prior  to 
his    departure    for    Hollywood,    after 

{Continued    on    Page    2) 


At  Last! 

Detroit — After    years    of    re- 
search to  determine   just   what 
is  meant  by  an  independent  ex- 
hibitor, Col.  W.   S.  Butterfield, 
head  of  the   Butterfield  circuit, 
has  coined  this  definition: 
An  independent  exhibitor 
is  one   on  the   outside  try- 
ing to  get  inside. 
Other    showmen    who    have 
been  tearing  their  hair  in  an  ef- 
fort  to   find   the   proper  defini- 
tion, are  invited  to  send  in  their 
findings.        Frank      Rembusch, 
please  note. 


THE 


-.ggg^ 


DAILV 


Thursday,  January  5.   192{ 


iUTUE  HEWS 
AILTHE  TIME 


ffG^nsr^ 


Vol.  XLIII  No.  4    Thursday,  Jan.  5, 1928     Price  SjjCents 


lOHN  W.  AUCOATE 


Pubiishei 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredraan,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Herbert  Hancock  Named 
Kinograms  Business  Head 

Herbert  S.  Hancock,  for  the  last 
three  years  associate  editor  of  Kino- 
grams,  released  by  Educational,  has 
been  appointed  business  manager  ot 
the  Kinogram  Publishing  Corp.,  by 
Captain  George  McL.  Baynes,  presi- 
dent of  the  corporation.  This  new 
position  in  no  way  interferes  with 
Hancock's  work  on  Kinograms,  for 
he   continues  as   associate   editor. 


Yonkers  Theater  Opens  Feb.  2 
Loew's  new  theater  in  Yonkers, 
with  a  seating  capacity  exceeding  3,- 
000  will  be  opened  Feb.  2nd,  with 
N.T.G.,  of  WHN  and  a  host  of  stage 
and  radio  stars  "in  person."  Seats 
will  be  reserved  for  the  opening  per- 
formance only,  the  theater  next  day 
adopting   its   combination   policy. 


Mayers    Leave   for    Coast 

Louis  B.  Mayer,  his  wife  and  two 
daughters,  accompanied  by  Mrs.  Ed- 
ward Bowes,  left  New  York  yester- 
day for  the  Coast. 


Publish  Arbitration  Handbook 

Publication  of  a  new  International 
Handbook  on  Commercial  Arbitra- 
tion by  the  International  Chamber  of 
Commerce  is  announced  by  the  Amer- 
ican Arbitration  Ass'n.  The  com- 
mercial arbitration  procedure  for  each 
country  will  be  described  first  in 
separate  pamphlet  form,  and  these 
will  later  be  published  as  a  complete 
manual  on  the  commercial  arbitra- 
tion laws  of  the  world.  Advance  re- 
ports can  be  obtained  from  the  Amer- 
ican Arbitration  Ass'n.,  342  Madison 
Ave.  as  they  become  available  in 
pamphlet  form. 


AVAILABLE    FEBRUARY    1st 

Very  desirable  space  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection  room  on   floor — Inquire 

First    Division    Pictures,    Inc. 
729   Seventh  Avenue  12th  floor 


Harold  Lloyd  Plans  2 
Releases  During  Year 

(Continued    from    Page    1) 

four  weeks  of  conferences  with 
Paramount  executives  in  New  York 
on  distribution  plans  for  "Speedy." 
The  picture  now  is  being  previewed 
on  the  Coast  and  necessary  changes 
made   in   its  construction. 

■'Harold  Lloyd  establishes  a  precedent  in 
his  production  policy  this  season."  declared 
Fraser,  "in  that  he  will  take  but  a  two 
weeks'  vacation  before  starting  work  on  his 
next  comedy,  which  he  intends  to  have  ready 
for  release  in  October.  Heretofore  Lloyd 
has  rested  several  months  between  pictures, 
though  carrying  on  research  work  for  fu- 
ture vehicles,  but  this  year  he  has  arranged 
his  schedule  so  that  the  necessary  prelimin- 
ary work  for  the  picture  to  follow  'Speedy' 
was  carried  on  while  the  star  was  engaged 
in   filming   his    current   production." 


Loew's  Not  Affected  by 
K.  C.  Deal,  Schiller  Says 

No  successor  to  M.  B.  Shanberg, 
former  managing  director  of  Loew's 
Midland  at  Kansas  City,  has  been  ap- 
pointed, according  to  E.  A.  Schiller. 
Shanberg  resigned  to  join  Universal 
as  head  of  the  Sears-Harding  circuit. 
Loew's  will  continue  to  operate  the 
Midland  and  Newman  under  the 
same  policy,  and  the  company  has 
entered  into  no  negotiations  following 
the  deal  of  Universal  with  Midland 
Theater  &  Realty  Co.  The  latter 
companjr,  represented  by  Shanberg, 
bought  a  50  per  cent  interest  in  24 
Missouri  and  Kansas  theaters  in  a 
deal   with   Universal   Theaters. 


Hornblow  Seeking  Vehicle 

Arthur  Hornblow,  Jr.,  production 
executive  for  Samuel  Goldwyn,  still 
is  in  New  York,  seeking  a  story  for 
Ronald  Colman's  next  picture,  which 
is  to  mark  his  first  appearance  as  an 
individual  star.  Colman,  and  Vilma 
Banky  now  are  working  on  their  last 
co-starring  vehicle,  "Leatherface." 
The  latter's  initial  individual  starring 
vehicle  is  expected  to  be  "Innocent." 
Both  stars  continue  on  the  Goldwyn 
roster  making  pictures  for  United 
Artists  release. 


"Circus"  Opening  Tomorrow 

"The  Circus"  is  to  have  its  i^re- 
niere  Fridav  at  midnight  at  the 
Mark    Strand. 


"Kid"  Has  First  "Pop"  Run 
Toledo — John  F.  Kumler's  Pan- 
theon is  the  first  house  to  play  "The 
Patent  Leather  Kid"  at  "pop"  prices. 
The  picture  just  has  been  released  to 
exhibitors,  having  formerly  been 
roadshowed.  Kumler  reports  the  en- 
gagement highly  successful. 


Western    Girl    Rider's    Record 

Universal's  home  office  has  re- 
''eived  a  report  that  Vonceil  Viking, 
the  western  girl  riding  horseback 
from  New  York  to  Los  Angeles 
boosting  the  company's  western  pic- 
tures, recently  staved  in  the  saddle 
for  a  stretch  of  29  hours,  covering 
Q8  miles  into  Dallas.  Tex.,  in  order 
to  keep  up  her  schedule. 


Color  Expert  at  A.M.P.A. 

Arthur  S.  Allan,  expert  on  use  of 
color  in  advertising,  is^olje  guest 
at  todav's  open  meeting  of  the 
A.M.P.A. 


OAKynPsynocHMEAn  douaosfor  snowmen 


"The  Gorilla" 
(First  Nafl) 
In  centre  of  lobby,  reaching  to  the 
ceiling,  erected  a  painted  stone  house, 
like  the  house  in  which  the  gorilla 
appears  in  the  picture.  Its  high, 
sharply  slanting  roof  touched  the 
lobby  ceiling.  Plentifully  supplied 
with  curtained  windows  which  were 
lighted  up  at  night.  A  black  curtain 
hung  in  a  semicircle  form  from  the 
ceiling  backed  the  "castle,"  making  it 
stand  out  by  contrast.  Inside  of  the 
painted  beaverboard  manor  was  a  cir- 
cular cutout  from  the  42-sheet  poster 
of  the  gigantic  gorilla  holding  the 
form  of  the  unconscious  girl.  Just 
above  the  entrance  into  the  lobby 
under  the  marquee  was  painted  the 
gigantic  head  of  a  gorilla,  with  mouth 
\ide  open.  Beneath  this  was  painted 
in  large  white  letters  the  title. 
"Thrills,  Mystery,  Siirieks,  Romance, 
Action,  Suspense"  were  painted  in 
black  at  each  side  of  the  head. — T. 
E.   Earl,   Imperial,  Asheville,  N.   C. 


"My  Best  Girl" 
(United  .^rtists) 
Lobby  represented  a  miniature  dry 
goods  store  in  that  the  box  display 
was  dressed  with  articles  borrowed 
from  the  ten  cent  store. — T.  R.  Earl, 
Imperial,  Asheville,  N.  C. 


Ward  P.   Woolridge  Dead 

Los  Angeles — Funeral  services 
were  held  yesterday  for  Major  Ward 
P.  Woolridge,  reputed  to  have  been 
the  founder  of  the  U.  S.  Army  Ser- 
vice and  later  assistant  to  Col.  Jason 
S.  Joy,  when  the  latter  was  in  charge 
of  the  Dep't  of  Public  Relations  at 
the  Hays  headquarters  in  New  York. 


Worrell  Buys  Des  Moines  House 

Des  Moines— Fred  Worrell,  form- 
er manager  of  the  Rivoli  at  Oska- 
loosa,  has  bought  the  Gem  from  Ray 
Tones. 


A  Million  Feet  of 
Everything 

FILM  LIBRARY  SCENES 

Stone   Film   Library 

220  W.  42nd  St.  Room  612 

Phone  Wisconsin  0248 


AMALGAMATED 
VAUDEVILLE  AGENCY 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,    New  York  City 
(  Phone  Penn.  3580 


■  ■-J 


We^re  human 

after  all 

and  can't 

be  right 

aUof 

the  time 

but 

The  Film  Daily 

has  reyie^wed 

something  like 

Ten  Thousand 

Motion  Pictures 

and  modestly 

admits  an 

interesting 

percentage  of 

Bull's  Eye 

Hits. 


^^AU  right  to  give  patrons  a  lot  of  show  for  the  money,  PROVIDED—"  says 
Al  Christicj,  world^s  leading  producer  of  first -run  short  comedy  classics  .  .  .  . 
'"''A  fifteen-minute  Paramount-Christie  Comedy  in  the  de  luxe  style  we're 
making  them  today  is  included  to  give  your  fun-loving  audiences  the  best 


short  laugh  hits  on  the  market" 


ANNE  CORNWALL 

in 

"FIGHTING  FANNY" 

with  Jack  Duflfy  and 
Lorraine  Eddy 


JACK  DUFFY 


in 


"NIFTY  NAGS" 

with  Gail  Lloyd  and 
Jimmie  Harrison 


JIMMIE  ADAMS 
"HOLY  MACKEREL' 

with  Lorraine  K<l(ly 
and  Rilly  Kn$:le 


PARAMOUNT-CHRISTIE 


( 


12  CHRISTIES       \ 
8  BOBBY  VERNONS  / 


COMEDIES 


8  BILLY  DOOLEYS 
8  JIMMIE  ADAMS 


Ck>4.Tfear 


>/^/  Mtouon  Pictme  Histoiy 


June 


AfX^St 


Qctobea 

[$>yembei 


Dec^nkj 


WHAT  PRICE  GLORY  breaks  box-office  records  at  $2.00  admissions. 

•Ground  broken  and  construction  started  on  new  $3,000,000  improvements  at 
Fox  Studios  in  Hollywood  and  Fox  Hills,  California,  paving  the  way  for  the 
$100,000,000  picture-making  program  in  next  five  years. 

•William  Fox  acquires  the  Roxy,  world's  largest  and  finest  motion  picture  theatre, 
to  provide  worthy  outlet  for  the  new  quality  pictures  issuing  regularly  from 
the  Fox  Studios. 

•LOVES  OF  CARMEN,  with  Dolores  Del  Rio  and  Victor  McLaglen,  completed 
under  direction  of  Raoul  Walsh. 

•7TH  HEAVEN,  directed  by  Frank  Borzage,  has  world  premiere  at  Carthay 
Circle  Theatre,  Los  Angeles,  and  establishes  tw^o  new  stars,  Janet  Gaynor  and 
Charles  Farrell. 

■THE  COCK-EYED  WORLD,  by  Laurence  Stallings  is  announced  for  produc- 
tion by  Raoul  Walsh  to  continue  the  amorous  adventures  of  Sergeant  Quirt 
and  Captain  Flagg. 

-Movietone  developed  by  Fox-Case  adds  incredibly  realistic  sound  to  the  films, 
•with  demonstration  of  Lindbergh  film  at  the  Roxy. 

-Greatest  w^eekly  gross  of  any  motion  picture  theatre  in  the  w^orld  taken  in  at 
Roxy  with  $144,267.30  in  7  days  of  WHAT  PRICE  GLORY. 

-Winfield  Sheehan  signs  exclusive  contracts  w^ith  Carl  Mayer,  author  of  THE 
LAST  LAUGH  and  CALIGARI,  and  with  Henri  Bernstein,  Europe's  most  distin- 
guished dramatist,  whereby  both  will  w^rite  dramas  for  production  at  Fox  Studio. 

-THE  DOLLAR  PRINCESS,  BLOSSOM  TIME,  MOTHER  KNOWS  BEST, 
HONOR-BOUND,  SPEAF^EASY  bought  for  production  as  Fox  super  films. 

-F.  W.  Murnau  begins  production  of  THE  4  DEVILS  with  Farrell  Macdonald, 
Charles  Morton,  Mary  Duncan,  Nancy  Drexel  and  Barry  Norton. 

-Fox  Movietone  Newsreel  inauguarates  weekly  release  of  current  events  the.t 
you  can  hear  as  well  as  see. 


i 


i   , 


the  One  Cieat  Independent 


^  Yea;:  of  Sts^jniity 
InsunnS  Contuiued 
Fox  Success  ^  *»*^ 


&imay| 


April 

c/une 
July 

ii#in 

October 
iVembej 


lec^ 


■  New  Year  brings  new  era  in  sight  and  sound  divertissements  with  twelve  Fox 
Movietone  Entertainments  ready  for  release  and  a  series  of  condensed  versions 
of  musical  comedies  in  Movietone  production. 

FOUR  SONS  reveals  John  Ford  playing  on  the  heart  strings  of  the  w^orld  in 
the  epic  drama  produced  from  the  story  by  Miss  I.  A.  R.  Wylie. 

Frank  Borzage  does  the  impossible  in  excelling  his  magnificent  7th  HEAVEN 
with  the  new  Janet  Gaynor- Charles  Farrell  love  lyric,  THE  STREET  ANGEL. 

-  With  $750,000  spent  in  production,  MOTHER  MACHREE  completely  justifies 
exhibition  delay  in  demonstrating  that  it  is  one  of  the  most  emotionally  power- 
ful  pictures  of  all  time. 

-  Fox  sales  forces  meet  at  New^  York  convention  for  advance  showing  of  greatest 
line-up  of  pictures  ever  produced  for  a  year's  entertainment. 

-  Smart  exhibitors  banish  all  worry  for  a  year  by  contracting  for  5a  Fox  profit 
pictures,  including  five  of  demonstrated  road-show  calibre. 

-  Movietone  installations  in  hundreds  of  theatres  provide  the  box-office  pulmotors 
which  theatres  everywhere  are  demanding. 

-  August  heat  is  intensified  by  the  torrid  FAZIL,  with  Greta  Nissen  stimulat- 
ing both  Charles  Farrell  and  box-office  receipts. 

-General  release  of  SUNRISE  brings  long- waited  Murnau  production  to  startle 
and  delight  appreciative  audiences. 

-  Broadway  cabarets  and  the  gay  life  are  stripped  of  their  glamor  in  the  melo- 
dramatic sensation  SPEAKEASY,  from  the  play  by  Edward  Knoblock. 

-Dolores  Del  Rio  and  Charles  Farrell  rise  to  new  dramatic  heights  in  Raoul 
Walsh's  production  THE  RED  DANCER  (of  Moscow). 

-With  five  tremendous  specials  in  production,  including  BLOSSOM  TIME, 
THE  MUD  TURTLE,  MOTHER  KNOWS  BEST,  THE  DOLLAR  PRINCESS, 
and  THE  COCK-EYED  WORLD,  supremacy  of  Fox  Fibns  in  1929  seems  assured. 
Ride  along  with  Fox  for  another  happy  new  year! 


w 


^  j^^^  ^^^^  ]^^^  m^^^  m.  ^^  m.  —  m.^-^  — 

Stably  IS  ISmr  SecwAy 


OAlLYv     Thursday,  Jan.  5,  1928 


:^fe^^0M^i£^ 


Rayart  Product  Ahead  of  Schedule 

Griffith's  New  Film  to  be  Roadshowed— Tec-Art  Speeds  Construction  Program — David  Selznick 
Joins  Paramount — Gray  Made  Technical  Advisor  for  De  Mille— U.  A.  Seeks  to  Borrow  Lubitsch 


ONLY  6  MORE  TO  MAKE  ON 
IT 


With  12  pictures  finished,  but  six 
remain  to  be  produced  on  the  Rayart 
program  for  the  current  program. 
All  productions,  it  is  stated,  will  be 
completed   by  April. 

Two  new  pictures  now  are  in  pro- 
i  duction,  "The  Phantom  of  the  Turf," 
*  by  Leota  Morgan,  which  Duke 
Worne  is  directing;  with  Helene 
Costello  starred  and  Rex  Lease  and 
Ward  Crane  in  the  cast,  and  "My 
Home  Town,"  which  Trem  Carr  is 
producing.  Gladys  Brockwell  is 
starred  in  a  cast  including  Gaston 
Glass,  Al  St.  John.  Henry  Sedley, 
Violet  La  Plante  and  Carl  Stockdale. 
Scott   Pembroke   will  direct. 


Selznick  Joins  Paramount 
as  Production  Supervisor 

David  Selznick  has  joined  Para- 
mount as  a  supervisor.  Until  re- 
cently, he  served  in  a  similar  ca- 
pacity with    M-G-M. 

Plans  Series  in   Britain 

Percy  Marmont  is  planning  to 
leave  soon  for  England  to  make  a 
series   of   pictures. 

New    Role   for    Evelyn    Brent 

Evelyn  Brent  has  signed  a  new 
contract  with  Paramount  and  her 
first  assignment  will  be  the  lead  op- 
posite Adolphe  Menjou,  in  his  next 
picture,  which  Lothar  Mendes  will 
direct  with  Ernest  Vajda  super- 
vising. 

De    Mille    Casts    Marie    Prevost 

Marie  Prevost  has  been  cast  for 
"The  Godless  Girl,"  Cecil  B.  De 
Mille's  new  picture  now  in  produc- 
tion. In  the  cast  are:  Lina  Ban- 
quette, Noah  Beery,  George  Duryea 
and  Eddie  Quillan.  Jeanie  Mcpher- 
son, assisted,  Ernest  Pascal,  wrote 
the  story.  Peverell  Marley  is 
cameraman. 


Cast  in  "Black  Butterflies" 

Jobyna  Ralston  has  been  cast  for 
"Black  Butterflies,"  which  James 
Horn    will    direct. 


Educational  Starts  Three 
Three  comedies  are  starting  at  Ed- 
ucational. Norman  Taurog  is  di- 
recting Johnny  Arthur  in  a  Tuxedo 
comedy;  Charles  Lamont  is  directing 
Big  Boy  in  a  juvenile  picture;  and 
Stephen  Roberts  is  directing  a  new 
Mermaid  comedy. 

Three  Winters  on   Kane  Staff 

Writers  at  Robert  T.  Kane  Prod, 
include:  J.  L.  Campbell,  Tom  Ger- 
aghty  and   Charles   Furthman. 


Seeks  Lubitsch 

United  Artists  is  seeking  to 
borrow  Ernst  Lubitsch  to  di- 
rect  a    special   production. 


UNie  ARTISTS  PLANS  TO 
ROADSHOW  GRIEEITH  FILM 


D.  W.  Griffith's  new  picture,  ex- 
pected to  be  released  under  title  of 
"The  Dance  of  Life,"  will  be  road- 
showed  by  United  Artists,  it  is  un- 
derstood. The  picture  was  made  un- 
der working  title  of  "The  Drums  of 
Love." 

During  1928,  Griffith  plans  to 
make  three  productions,  first  of 
which  will  be  "The  Battle  of  the 
Sexes."  Miss  Philbin  is  being 
sought  for  the  lead. 


Hoot  Accepts,  Barrymore 
Rejects  Vaudeville  Tour 

Acceptance  of  a  vaudeville  offer 
from  Orpheum  by  Hoot  Gibson  and 
rejection  of  another  by  John  Barrj^- 
more.  marks  the  day's  activities  along 
that  line.  Hoot  will  be  accompanied 
by  his  horse.  Hell  and  Maria,  on  a 
three    month   tour. 


Vacation  for  Dorothy  Gulliver 

Dorothy  Gulliver  has  left  for  a 
brief  visit  to  her  home  at  Salt  Lake 
City.  Miss  Gulliver  has  just  com- 
pleted the  featured  feminine  lead 
with  George  Lewis  in  "Honeymoon 
Flats,"  under  Millard  Webb's  direc- 
tion. 


"The  Silk  Train"  to  Be  Made  by  Fox 

Fox  is  to  produce  "The  Silk  Train" 
by  Houston  Branch.  David  Butler 
is  to  direct  the  production,  it  is 
stated. 


Worne  Starts  New  Film 

Duke  Worne  is  starting  work  on 
"The  Phantom  of  the  Turf,"  with 
Helene  Costello.  Rex  Lease  and 
Ward  Crane  are  in  the  cast. 


T-S  Making  London  Story 

John  G.  Adolphi  is  to  direct  "The 
Devil  Skipper,"  Jack  London  story, 
for    Tififany-Stahl. 


T.    S.   Signs   Curtis    Benton 

Curtis    Benton    has    been    added    to 
the  scenario   stafif  of  Tififany-Stahl. 


"Her    Cardboard   Lover"   for    Davies 

M-G-M  has  purchased  from  Para- 
mount screen  rights  of  "Her  Card- 
board Lover."  It  is  expected  to  be 
a   vehicle   for    Marion    Davies. 


AT  TEC-ART 


Improvement  at  the  Tec-Art  stu- 
dio are  being  rushed,  following  com- 
pletion of  the  deal  which  gives  In- 
spiration a  three  year  releasmg  fran- 
chise with  United  Artists.  Halperin 
Brothers  are  to  make  a  series  of  pic- 
tures at  the  Tec-Art  plant  under  the 
contract,  with  Inspiration  also  to 
produce   at   the  plant. 

New  stages  have  been  constructed, 
paving  of  all  streets  of  the  studio 
have  been  completed,  and  landscape 
gardeners  now  are  adding  finishing 
touches.  Administration  buildings 
now  are  under  way.  The  program 
calls    for   expenditure   of   $500,000. 


De  Mille  Names  Schuyler 
Gray  Technical  Advisor 

Schuyler  Gray,  publicity  man  and 
exploiteer,  has  been  named  technical 
advisor  of  the  De  Mille  studios.  He 
handled  "Dress  Parade,"  and  has 
produced  several  serials  for  Pathe. 
Gray  handled  New  York  exploitation 
of    "Dress    Parade." 


Clara  Bow's  Next  Set 

"Ladies  of  the  Mob,"  by  Ernest 
William  Booth,  will  be  Clara  Bow's 
next  Paramount  picture.  Oliver  H. 
P.  Garrett  is  making  the  screen  adap- 
tation. William  Wellman  will  di- 
rect. 


Meehan  Leaves  for  N,  Y. 

Leo  Meehan,  FBO  director,  has 
left  for  New  York  to  confer  with 
President  Joseph  P.  Kennedy.  Mee- 
han has  just  completed  "The  Devil's 
Trade-Mark,"  in  which  Belle  Ben- 
nett is  starred. 


De   Mille   Re-signs  Tay   Garnett 

Tay  Garnett  has  signed  a  new  long 
term  contract  with  De  Mille.  He  is 
to  do  script  of  "The  Cop."  which  is 
planned  as  a  special.  Elliott  Claw- 
son  will  collaborate. 


"Thoroughbreds"  Completed 

Final  scenes  of  "Thoroughbreds," 
Universal's  story  of  the  "sport  of 
kings,"  featuring  Marian  Nixon,  were 
filmed  yesterday.  Robert  Hill  di- 
rected. 


Cast  in  "China  Bound" 

Ames  Mason  has  been  assigned  a 
role  in  "China  Bound,"  Ramon 
Novarro's  new  vehicle  for  M-G-M. 


"Flaming   Virtue,"   Millard  Title 

William  H.  Curran  will  direct 
"Flaming  Virtue"  for  S.  S.  Millard. 
Production  soon  is  to  get  under  way. 


A  Little 

from  "Lots" 


By    RALPH    WILK 


Hollywood 

A  FRIEND  predicts  there  will  be 
no     internationalization     of     pic- 
tures   until    there    is    an    international 

pronunciation   of   the    word,   "yes." 

*  *        * 

Our  Passing  Show:  Rita 
Carewe  wearing  Andres  de 
Segurola's  monocle  and  cap 
for  the  edification  of  Dolores 
Del  Rio;  Ben  Englander  mak- 
ing   a    call    at    the    Tiffany- 

Stahl   studio. 

*  *       * 

Glowing  reports  filter  in  on  "Four 
Sons,"  John  Ford's  production  for 
Fox,  which  will  open  in   New   York 

this  month. 

*  *         * 

Dorothy  Appleby,  pint-sized 
comedienne,  well  known  on 
Broadway,  has  been  added  to 
to  the  cast  of  "Square  Crooks," 

which  Lew   Seller  is  directing. 

*  *       ♦ 

More  Passing  Show:  Gus 
Barth  motoring  to  the  Fox 
studio;  Earle  Hampton  dis- 
carding cigars  and  cigarettes 
in  favor  of  a  pipe;  Dell  Hen- 
derson leaving  the  United 
Artists  studio;  Tom  Engler 
weighing  himself  on  Holly- 
wood Boulevard. 

*  »       • 

The  ringside  at  the  Hollywood  Le- 
gion club  is  always  colorful.  Among 
the  regular  patrons  who  park  their 
chins  at  the  ringside  are  Frank 
Borzage,  Alan  Hale,  Paul  Sloane, 
Frank  Joyce,  Conway  Tearle,  Sam 
Hardy,    Tom    Kennedy,    Malcolm    St. 

Clair  and  others. 

*  *         * 

Lois  Moran,  who  is  a  Pittsburgh 
girl,  was  one  of  the  guests  of  honor 
at  the  dinner  given  by  University  of 
Pittsburgh  alumni  at  Pasadena 
Monday  following  the  Pittsburgh- 
Stanford  game. 

Renew    Thompson    Pact 

Paramount  has  renewed  contract 
of  Keene  Thompson,  veteran  screen 
writer.  He  now  is  doing  an  original 
for  Bebe  Daniels. 


y 


On  Personal  Appearance    Tour 

Ruth  Taylor  has  left  on  a  40  day 
personal  appearance  tour  of  23  cities 
in  connection  with  "Gentlemen  Pre- 
fer Blondes."  She  has  just  signed 
a  Paramount  contract  as  a  featured 
player. 


Renews    Chandler    Contract 
Lane    Chandler    has   signed   a   long 
term    Paramount    contract. 


THE 


Thursday,  January  5.  1928 


■:j&^ 


DAILV 


..— - 

- 

LAST      MINUTE      DEVELOPMENTS      IN 
THE    INVESTMENT    FIELD    AND    THE 
DAY'S   QUOTATIONS   ON   FILM   IiSSUES 

Financial 

HOW    BANKERS    VIEW    MOTION     PIC- 
TURES—WEEKLY      RESUME      OF      IN- 
DUSTRY'S      FINANCIAL       STRUCTURE 

— 

— 

' 

^i 

Para. -Famous     Players.  .$16,000,000  6%  Bonds 

Loew's     15,000,000  Pfd.  Stock 

B.     F.     Keith    Corp 10,000,000  Pfd.  Stock 

Universal     Pictures     .  .  .  2,500,000  6%  Bonds 
Fox     Detroit    Theater 

Bldg 6,400,000  6%  Bonds 

Roxy    Theater    2',500,000  6^%  Bds. 

Pathe     Exchange      6,000,000  7%  Bonds 

U.    A.    Theater    Circuit  1,500,000  Com.  Stk. 

Saenger    Theaters     800,000  6 J^%  Bds. 


Closer  Identification  of  Wall  St. 
with  Industry  Marked  1927 

With  great  progress  being  made  toward  integration  in  the  motion  pic- 
ture industry,  Wall  Street  is  becoming  more  and  more  closely  identified 
with  the  control  and  management  of  motion  picture  companies  and  is  taking 
a  more  important  participation  in  all  of  their  activities.  Especially  during 
the  past  year,  while  new  financing  arranged  through  the  bankers  has  been 
comparatively  light,  Wall  Street  has  been  intimately  identified  with  the 
more   important  developments. 

One  of  the  outstanding  features  of  the  year  was  the  election  of  Clifford 
B.  Hawley,  a  partner  of  Edward  B.  Smith  and  Co.,  bankers,  to  the  presi- 
dency of  First  National.  As  an  indication  of  the  new  era  in  which  the  in- 
dustry is  now  moving,  the  election  of 
Hawley  to  head  one  of  the  country's 
principal  production  companies  is  es- 
pecially significant.  With  Joseph  P. 
Kennedy,  president  of  FBO  Hawley 
is  one  of  the  outstanding  financial  ex- 
perts who  now  are  heading  motion 
picture  companies. 

Wall  Street's  participation  in  the 
recapitalization  of  Pathe  Exchange, 
through  Blair  &  Co.  and  other  bank- 
ers, is  but  another  indication  of  the 
part  Wall  Street  is  playing  in  revamp- 
ing the  industry  on  a  sound  financial 
footing.  This  new  capitalization  pro- 
vided a  close  tie-up  with  Keith  and 
Orpheum  Circuits,  and  with  the  pro- 
duction facilities  of  Cecile  B.  DeMille, 
to  strengthen  Pathe's  position  in  the 
production  and  distributing  field. 

Behind  the  recent  alignment  of 
First  National  and  British  film  in- 
terests— a  move  of  far-reaching  sig- 
nificance to  the  development  of  the 
foreign  field — were  prominent  Wall 
Street,  and  London  and  Canadian 
banking  groups,  engineering  the  de- 
tails   of    the    transaction. 

Expansion  of  Loew's  theater  chain 
was  made  possible  by  the  sale  of 
150,000  shares  of  the  company's  pre- 
ferred stock  through  a  syndicate 
headed  by  Dillon,  Read  &  Co.  Sev- 
eral other  companies,  including  the 
Stanley  Company  of  America,  fin- 
anced expansion  programs  by  the  of- 
fering of  additional  stock  to  their 
shareholders,  with  such  offerings  un- 
derwritten  by  their  bankers. 

Altogether,  Wall  Street  has  done 
considerable  work  in  the  motion  pic- 
ture industry  during  the  past  year. 
Some  of  the  financing  arranged 
through   the   bankers   includes: 


Passing  Dividend  ? 

The  week  Has  been  marked 
by  brisk  trading  in  Pathe  Ex- 
change "A"  which  has  been 
continuing  its  downward  trend, 
closing  yesterday  at  17?4-  This 
tendency  is  said  to  be  influenced 
by  reports  that  directors  intend 
to  pass  the  dividend. 


$180,000    Philly    House 

Philadelphia — Permit  has  been  is- 
sued for  building  a  theater  on  Balti- 
more Ave.  above  47th  St.  at  a  cost 
of  $180,000.  Owners  are  Brown  & 
Sons,  145  Fairmount  Ave.  Archi- 
tect is  I.  W.  Levin,  1011  Chestnut 
St. 


Loew's  Stockholders  Vote 
to  Increase  Preferred 

Approval  of  an  amendment  to  the 
certificate  of  incorporation  has  been 
given  by  the  stockholders  of  Loew's, 
providing  for  an  authorization  of 
300,000  chares  of  preferred  stock  with 
out  par  value,  issuable  in  one  or 
more  series.  The  150,000  shares 
which  were  sold  in  December  were 
the  first  of  the  series  to  be  issued 
and  outstanding.  The  stockholders 
also  approved  the  change  in  the  pres- 
ent authorized  4,000,000  capital  shares 
to  common  shares.  At  the  annual  di- 
rectors meeting  David  Bernstein, 
formerly  treasurer,  was  elected  vice- 
president,  and  I.  Frey  assistant  sec- 
retary. 


Only  Fractional  Changes  in 
Yesterday* s  Upward  Market 


Film  issues  were  affected  only  to  a  frac 
market,  which  generally  registered  an  upward 
common  rose  1  point  to  a  165  close.  Loew's 
issues,   27,100   shares    changing   hands. 

High 


tional  extent  in  yesterday's 
tendency.  Eastman  Kodak 
was  the  most  active  of  the 


Amer.    Seat.    Vtc     40 

*Amer.     Seat.     Pfd 

*BaIaban    &    Katz    

*Bal.    &   Katz   Vtc 

Eastman    Kodak    Common    165 

Eastman    Kodak   Pfd 129 

tFilm     Inspection     4 

♦First    Nat'l    Pfd.     

Fox    Film    "A"     85 

tFox     Theaters     "A"      2154 

*Internat'l     Project 

Keiths    6s    46    lOO'/i 

Loew's,     Inc 60^ 

ttLoew's.    6s    41ww     106J4 

Loew's,    6s   41    x-war    100 

ttLoew's,     6s    41     x-war 100 

M-G-M     Pfd 25  J4 

*M.     P.     Cap.    Corp 

Pathe     Exchange      '' 


Theatre  Brokers 


WE 


Buy — Sell  —  Lease 
Promote  — Finance 


Motion  Picture  Theatre  Anywhere 

SofSennan  Bros.,  Inc. 

1560  BVay     New  York  City 

Phone  Biyani  S607-8-9 


tP.-ithe     Exch.     "A" 
ttPathe    Exch.    7s    37     . 

Paramount     F-L     

Paramount     Pfd 

ttPara.    Bway.    5j4s    51 
Roxy     "A" 


80  7^ 

10154 
25 

♦Roxy     Units      27'/^ 

***Roxy     Common      7 

**Skouras     Bros jf 

Stan.    Co.    of    Amer 54!4 

*tTrans-Lux  Screen 
**TTnited  Artists 
**LTnited  Artists 
*Univ.  Pictures 
Univ.  Pict.  Pfd. 
*tWarner  Bros. 
Warner    Bros.    "A" 


Common     JS 

Preferred     °' 


9954 
23J4 


Low 

397^ 


164 
129 

4 

8.354 
2VA 

100  i/i 
595^ 

1065^ 
99/2 
99V2 
25'A 

"m 

175^8 

sn 

1155^ 

121  ■/, 

10154 

22 

24 

6 

40 

53^ 

u" 

80 

9954 

23" 


Close 

40 

48 

60  7/^ 

73^ 
165 
129 
4 
104.5^^ 

84  7^ 

2154 

10 
100'/> 

59!/2 
1065^ 
100 
100 

25  54 

4 

1754 
80  7^ 

11554 

121 '/< 
10154 


537/i; 
3.>4 


Sales 

500 


900 

10 

100 

3',i6o 

500 


27,100 

in 

13 

13 

200 

1,700 

4,Oon 

in 

21.400 

600 

1 


2SV, 

9954 

12 

2354 


30 
1,866 


*  Last  Fences  Quoted 
t  Curb  Market 


**  Bid  and  Asked  (Over  the  Counter) 
tt  Bond  Market 


NOTE-  Balaban  &  Katz  is  listed  on  the  Chicago  Board.  Skouras  on  the 
St.  Louis  Stock  Exchange  and  Stanlev  Company  in  Philadelphia.  All 
other  issues  listed  above  are  traded  in  New  York. 


COST  OF  RUNNING  2,950 
SEAT  HOUSE  ESTIMATED 


Detroit — Total  weekly  expense, 
exclusive  of  $5,893  rent,  is  esti- 
mated for  the  Oriental  theater,  re- 
cently opened  on  West  Adams  Ave.. 
in  a  pamphlet  issued  in  connection 
with  sale  of  stock  of  the  theater.  The 
house,  according  to  the  estimate  of 
Miles,  should  do  around  $40,000 
weekly  or  $2,000,000  a  year.  It  has 
2,950  seats,  and  based  on  a  65  per 
cent  capacity  average,  the  estimated 
total  receipts  would  be  $1,323,067. 
Estimated   expenses   are: 

Manager    and    office    salaries $211.75 

Stage      286.00 

Organist    and    orchestra    717.00 

Operators      133.00 

Doormen,     ushers      156.00 

Firemen    and    Porter     50.00 

Vaudeville      2,650.00 

Pictures     550.00 

Advertising      750.00 

Light,  heat  and  power    250.00 

Programs      25.00 

Office    expenses     14.50 

Miscellaneous     100.00 


Wilmington— James     B.     Clarke     Co. 
operate    moving   picture    shows. 

Albany — Photone  Talking  Corp.  To  make 
motion  pictures  and  phonographs.  Filed  by 
M.  G.  Siegel,  1400  Broadway,  New  York 
City. 


Trenton — Park      Theater      Co.        Filed      by 
Wescott  &  Varbalow,   Camden. 


EDWARD  B.  SMITH 
&C0. 

Members  New  York,  Philadelphia 
and  Boston  Suck  Exchanges 


Corporate 
Financing 


Philadelphia 
New  York  Boston 


THE 


■^ak 


DAILY 


Thursday,  January  5.  1928 


$100,000,000  in  Realty 
Added  by  Vaudeville 

(Continued    from    Page    1) 

Palace,  Chicago,  $12,000,000,  seating 
6. MO;  Capitol,  Davenport,  seating  2,- 
200;  Keith-Albee  Georgia  at  Atlanta, 
seating  2,400;  Granada,  South  Bend, 
Ind.,  2,700  seats;  F.  F.  Proctor's  in 
Schenectady,  seating  2,600;  Keith- 
Albee's  Uptown  in  Detroit  seating 
J, 200;  Orpheum  at  Madison,  Wis.,  2,- 
500  seats;  Orpheum,  Springfield,  111. 
seating  2,200;  Proctor's  86th  Street 
in  New  York  with  3,200  seats.  All 
these  theaters  were  opened  between 
Jan.  1  and  May  16,  1927. 

The  following  K-A  houses  opened 
during  the  last  six  months  of  last 
yean  Belmont,  Chicago,  seating 
3,300;  Orpheum,  Seattle,  capacity 
2,000;  Auditorium,  Ottawa,  capacity 
2,500;  Proctor's  New  Rochelle  with 
2,500  seats;  New  Orpheum,  Omaha, 
capacity  3,000;  Orpheum,  Vancouver, 
3,000  seats;  Keith-Albee,  White 
Plains,  seating  3,000;  Madison, 
Brooklyn,  seating  3,000;  the  Or- 
pheum, Sioux  City,  E.  F.  Albee  at 
Cincinnati,  Garden  in  Baltimore,  and 
the   Chester  in  the   Bronx. 

Additional  K-A  houses  are  under 
construction  in  the  following  cities: 
Boston,  Brooklyn,  Huntington,  W. 
Va.,  Rochester,  N.  Y..  Flushing,  L.  I., 
Detroit,  Toledo,  Philadelphia,  Balti- 
more, Richmond  Hill,  N.  Y.,  Mem- 
phis, Davenport  and  Milwaukee.  The 
building  program  foL  1928  includes 
additional  sites  selected  throughout 
the  United  States,  in  'New  England 
will  be  especially  active.  The  B.  F. 
Keith  Memorial  on  the  site  of  the 
old  Boston  is  scheduled  to  open  this 
month  in   Boston. 

Loew  and  Pantages  also  are  ac- 
tive in  acquiring  new  holdings,  but 
a  detailed  list  is  unavailable. 


And  Thafs  That 


By  PHIL  M.  DALY 


MARRIAGES  and  betrothals  are 
coming  thick  and  fast  these  days. 
Iris  Stuart  recently  married  Bert 
McKinnon,  New  York  Publisher; 
while  Patty  Dupont  soon  is  to  marry 
Sylvanus  Stokes,  Jr.,  New  York. 
Blanche  J.  Mehaffey  and  George  J. 
Hansen  have  taken  out  a  license  on 
the  Coast,  as  have  Johanna  Mathie- 
son  "U"  costume  designer,  and  Elm- 
er N.  Woolf  and  Ray  Griffith  and 
Bertha    Mann. 


Rath  Roberts  of  the  New  England 
Theaters  Operating  Co.,  Boston,  is 
to  marry  Edward  Canter,  office  man- 
ager of  the  firm  Jan.  8,  with  a 
honeymoon  in  New  York  and  Holly- 
wood planned. 


Congratulations  all  around. 


The  codfish  lays  a  million  eggs, 
The  helpful  hen  but  one; 

But  the  codfish  doesn't  cackle 
To  tell  what  she  has  done. 

So  we  scomi  the  modest  codfish, 
While  the  boastful  hen  we  prize; 

Which    only    goes    to    show,    my 
friends. 
It     pays     to     advertise. 

— Alexander  Cooperator. 


Rogers  Plans  3  Specials; 
6  More  Maynards  for  F.  N. 

(Continued   from   Page    1) 

Hills"  for  First  National  has  given 
up  supervision  to  devote  his  time  to 
the  Maynards  and  three  specials,  re- 
lease for  which  has  not  been  deter- 
mined One  will  be  a  Western 
which,  he  says,  will  have  an  epic 
theme  similar  to  "The  Covered 
Wagon";  a  second  called  "Gold,' 
will  be  a  whaling  story  and  the  third. 
"The  Army  of  Silent  Women,"  the 
theme  of  which  is  being  kept  secret. 
Rogers  also  plans  a  series  of  six 
pictures  introducing  a  new  male  star. 


Kempen   at   Kaukaima,    Wis. 

Kaukauna,  Wis. — Wilbur  Kempen 
who  recently  bought  the  Bijou  at 
Kaukauna  and  closed  it  for  redeco- 
rating, recently  opened  the  theater 
under  the  new  name  of  the  Rex. 
Kemper  formerly  operated  the  Rex 
theater  at  Berlin,  Wis.  The  entire 
interior  of  the  theater  has  been  reno- 
vated while  a  large  electric  sign  has 
been  added  to  the  outside  of  the 
house. 


Midwest  Gets  Three 
Dodge  City,  Kan. — Midwest  has 
taken  over  the  Crown.  Beeson  and 
Cozy  from  W.  H.  Harpole,  and 
Robert  Tully  has  been  appointed 
general  manager. 


Credit  Chester  B.  Bahn,  critic  of 
"The  Syracuse  Herald"  on  the  ex- 
posal, and  Alma  Jean  Williams  with 
even  more  cleverness  than  was  first 
accorded,  when  she  posed  as  a  foreign 
actress  named  Sonya  Karlov.  The 
name  is  that  of  the  heroine  in  Harold 
McGrath's  Satevepost  story,  "The 
Changing  Road."  Probably  Miss 
Williams  will  be  given  the  lead  if  the 
story's  filmed.  Mrs.  Alma  Kenyon 
McGrath  relayed  the  information  to 
Bahn. 


Gov.  Smith  Again  Asks 
Repeal  of  Censorship 

(Continued    from    Page    1) 

condemn  before  the  fact,"  the  governor 
states,  and  we  were  on  the  high  road  to  ruth- 
less trampling  down  of  the  rights  of  the 
minority,  forgetting  that  we  had  upon  our 
statute  books  abundant  laws  for  the  punish- 
ment of  those  who  either  by  act  or  by  speech 
threatened  the  upheaval  of  the  orderly  proc- 
esses of  government.  By  good  sound  well 
groomed  common  sense,  the  rank  and  file  of 
our  people  demanded  the  repeal  of  certain 
statutes  in  1923  and  they  were  removed 
from  the  statute  books  with  my  hearty  exe- 
cutive approval.  "One  however,  still  re- 
mains and  that  is  the  state's  censorship  of 
motion    pictures." 

"While  I  am  satisfied  that  it  should  be 
removed  from  the  statute  books,  I  am  equally 
satisfied  that  the  state  should  proceed  with 
all  force  and  vigor  it  can  bring  to  its  com- 
mand to  prosecute  anybody  who  offends  against 
public  decency  or  pollutes  the  youth  by 
the  exhibition  of  improper  or  indecent  pic- 
tures." 

Bills  will  be  introduced  during  the  com- 
ing session  of  the  legislature,  which  con- 
vened  yesterday,   to   repeal   the   censorship   law. 


"Abe"  Fischer  Prepares 
Hanaphone  Sales  Plans 

Cleveland  —  Hanaphone,  talking 
film  device  distributed  in  Ohio  by 
the  Fischer  Film  Co.  of  Cleveland, 
will  be  demonstrated  to  all  interested 
e.xhibitors  upon  request.  A.  H.  Fisch- 
er, general  manager  of  the  Fischer 
Film  Co..  who  is  personally  handling 
the  distribution  of  Hanaphone,  has 
received  equipment  and  six  acts. 
There  will  be  no  public  demonstra- 
tion, all  exhibitions  to  be  for  inter- 
ested spectators  only. 


What    do    you    mean   by   obstinacy  ? — Query. 

Firm  and,  usually,  unreasonable 
adherence  to  an  opinion  or  policy. 
(See  drama  editor.) 


Every   actress   should    get   a   man's   wages. - 
Speaker   at   a   social   club. 

All  the   married  ones  do. 


Beautiful     chorus     girls.       New     faces    each 
weeV. — Poster   on    East    Side   theater. 

What  a  boon  for  the   press  agent! 


"The   Bib   Parade." — New   York   Times. 
For  children  only? 


"Unusual     Attraction — The     Virgin." — Cin- 
cinnati  theater   placard. 

Now,  is  that  nice?— "The  Quill." 


United    Opens    Another  at   Montreal 

Montreal — United  Amusements,  of 
which  George  Nicholas  is  managing 
director,  has  reopened  the  West- 
mount,  following  extensive  altera- 
tions and  redecorations.  This  is  one 
of  12  large  local  theaters  operated  by 
the  company. 


Fayetteville  Changes 

Fpvetteville.  Ark. — Management  of 
*wo  local  houses  chanered  when  W. 
F  Srinneman.  owner  and  manager  of 
*he  Palace,  became  manager  of  the 
Ozprk  also,  and  Toe  Hunter,  manager 
of  the  latter  theater,  T)ecam(?  manager 
of  the   Roval. 


O'Brien  Lead  in  Krelbar  Film 

Eugene  O'Brien  has  been  signed 
hv  Sherman  S.  Krellberg,  president 
of  Krelbar  pictures,  for  the  leading 
male  role  in  "Her  Pasteboard  Lover," 
soon  to  go  into  production  at  the 
Cosmopolitan  Studios,  New  York. 
The  picture,  which  will  be  the  first 
release  of  1928,  is  an  adaptation  of 
the  novel  of  the  same  name  by 
Baroness  D'Arville.  Lawrence  Win- 
don  will  direct  with  Frank  Zucker  as 
cameraman.  Jane  Jennings  is  in  the 
cast. 


New  St.  Louis  Project 

St.  Louis — Contract  for  a  commun- 
ity building  to  include  a  1000-seat 
picture  theater,  eight  stores,  17  of- 
fices and  an  assembly  hall  to  be 
erected  at  Acme  and  West  Florissant 
Aves.,  by  the  G.M.G.  Corp.  has  been 
awarded  to  the  William  H.  and  Nel- 
son Cunliff  Construction  Co.  The 
theater  has  been  leased  to  local  the- 
ater men  and  an  announcement  will 
soon  be  made  of  the  opening  date  for 
the  show  house.  The  building  will 
cost  $325,000. 


McKean  Joins  Premier  Jan.  15 

St.  Louis — Tom  McKean,  former 
manager  of  the  FBO  exchange  on 
Jan.  15  will  assume  his  new  duties  as 
vice  president  and  general  sales  man- 
aeer  of  the  Premier  Pictures  Corp. 
He  has  purchased  an  interest  in  the 
irrlpppi-ident  exchange.  Associated 
with  him  are  Nat  Steinbere,  Tommy 
Tohin  and  his  brother,  Claude  W. 
McKean. 


Koch  L°^ses  Kansas  House 

Howard.  Kan. — W.  B.  Koch  has 
leased  the  Crooks  theater  and  will 
<ake   possession   March   1. 


New  Firm  Marks  F. 
&  M.  Expansion  Plan 

(Continued   from   Page    1) 

DAILY  several  months  ago,  call  for 
enlargement  of  the  production  per- 
sonnel, to  make  acts  immediately 
available  to  every  theater  of  the 
West  Coast  chain,  in  addition  to  in- 
dependent  houses   booked. 

Activities  are  to  be  extended  to 
the  Middle  West,  it  is  understood, 
and  to  other  sections  as  new  affilia- 
tions with  West  Coast  Theaters  arc 
made. 

Stock  in  the  new  firm  is  divided 
equally  between  Fanchon  &  Marco 
and  West  Coast.  There  are  to  be 
Jio  changes  in  management,  it  is  de- 
clared, Fanchon  and  Marco  person- 
ally continuing  in  charge  of  produc- 
ion    of   presentations. 

Sound  Devices  Made 
Available  by  FBO 

(Continued    from    Page    1) 

FBO,  but  will  be  available  to  thj 
entire    industry. 

First  major  development  of  the 
combination  will  be  presentation  ot 
a  new  method  of  sound  reproduction 
and  synchronization  sponsored  by  G. 
E.  The  equipment  it  is  stated  can 
be  marketed  at  a  price  and  operated 
at  a  cost  which  puts  it  within  the 
reach    of    the    smallest    theaters. 

Consummation  of  the  deal  brought 
to  a  close  negotiations  of  several 
months  between  Joseph  P.  Kennedy, 
FBO  president,  and  David  Sarnoff, 
vice   president   of   R.C.A. 

"I  have  been  vitally  interested  in 
the  development  of  sound  reproduc- 
tion in  conjunction  with  motion  pic- 
tures ever  since  the  first  experiments 
long  that  line,"  said  Kennedy,  "and 
have  watched  with  eager  interest, 
every  phase  of  the  progress  that  has 
been  made  toward  that  end.  Long 
ago,  I  was  convinced  that  the  so- 
called  "talking  movie"  was  only  the 
first  small  step. 

"The  devices  developed  by  the  G. 
E.  and  the  methods  perfected  by  their 
engineers  open  the  door  to  a  develop- 
ment which  is  actually  staggering  in 
its  possibilities,  and  I  am  happy  in- 
deed that  FBO  will  be  able  to  bring 
them  to  the  industry." 


"Charley"   Perry  at   Pasadena 

Pasadena,  Cal. — Charles  C.  Perry, 
formerly  general  manager  of  Saxe 
theaters  outside  of  Milwaukee,  has 
taken  over  management  of  the  Colo- 
rado. 


Explains    Foreign    Bans 

W^ashington — Dr.  Julius  Klein  of 
I  he  Den't  of  Commerce,  chief  of  the 
domestic  and  foreign  bureau,  testi- 
fying yesterday  before  the  House  ap- 
propriations committee,  said  that 
some  foreign  countries  are  using  the 
alleged  immorality  of  American  pic- 
tures to  obstruct  their  importation 
into  their  lands.  Because  of  this 
some  American  films  are  banned  and 
others  have  difficulties  with  cessor- 
ship.  Special  objection  is  raised  to 
long   kisses. 

Buys   Missouri   Theater 

Buffalo.  Mo.— J.  S.  Dillion  has 
bought  the  Grand  from  Dr.  G.  B. 
Hernodon   and  Wilbur   Smithpeter. 


o/FILMDOM 


/^LLTHE  NEWS 
ALL  THE  TIME 


VOL.  XLIII     No.  5 


Friday,  January  6,  1928 


Price  5  Cents 


THEATER  BUILDING  BOONS 
IN  SOUTH  CALIFORNIA 

Several  Million  Dollars  In- 
volved in  Projects 
Under  Way 

Los  Angeles — Unusual  activity  in 
theater  construction  marks  the  begin- 
ning of  the  year  in  Los  Angeles  and 
the  Southern  California  district,  in- 
volving several  million  dollars  in  the- 
aters under  way  or  planned.  West- 
ern States  Building  Corp.,  just 
formed  by  Sol  T-esser  and  Leo  M. 
Harvey  of  Los  Angeles,  intends  to 
erect  several  theaters  in  small  towns 
throughout  this  section.  These  are 
for  Principal  Theaters,  national  small 
town  chain  being  built  up  by  Lesser 
and  his  associates.  Included  are 
houses  at  Ventura  and  Santa  Maria, 
each  to  cost  $250,000. 

A  major  project  just  completed  is 
the  United  Artists,  local  house,  built 
at  a  reputed  cost  of  $3,500  000.  The 
theater,  which  is  at  951  S.  Broadway, 
seats  2,300. 

Fred  A.  Miller,  who  operates  the 
Carthay  Circle,  plans  a  theater  in 
(Continued    on    Page    8) 


NEWNILWAUKEEPROJECTS 


Milwaukee — Sixteen  theaters,  with 
a  combined  seating  capacity  of  18,- 
200  and  an  estimated  value  of  ap- 
proximately $7,000,000,  were  pro- 
jected in  Milwaukee  during  1927,  a 
survey  just  completed   shows. 

Of  this  total,  only  one  is  down- 
town. It  is  the  Majt  tic  Junior 
Orpheum  house,  which  k  y^rt  of  an 
office  building.  The  rest  of  the  pro- 
jects  are   neighborhood   houses. 

Three  of  these  houses  included 
Saxe  theaters  now  operated  by  the 
Midwesco  and  represent  an  invest- 
ment of  approximately  $2,750,000. 
One  was  added  to  the  Milwaukee 
(.Continued  on  Page  2) 


Poucher,  Goetz  Named  to 
New  Consolidated  Posts 

Advancement  of-  Ralph  Poucher  to 
a  new  post,  his ''hew  title  as  yet  un- 
decided, with  Jack  Goetz  succeeding 
him  as  sales  manager  are  moves  be- 
ing completed  by  Consolidated  Film 
Industries,    New    York. 

Poucher   has   been    with    the    com- 
pany but  slightly  over  a  year,  when 
he  entered  the  industry  joining  Con- 
solidated   as    sales    manager.       Goetz 
(Continued  on  Page  2) 


COLUMBIA  GETS  SET  FOR 
BANNER  PRODUCTION  YEAR 

Brandt  and  Cohn  Return 
East  After  Coast 
Conference 

Setting  the  campaign  for  what  they 
say  will  be  the  biggest  year  Columbia 
has  yet  enjoyed,  Joe  Brandt  and  Jack 
Cohn  have  returned  from  a  Coast 
conference  with  Harry  Cohn,  in 
charge  of  production.  Roy  Alexan- 
der has  been  appointed  associate 
sales  manager  in  the  Chicago  terri- 
tory, and  John  Ragland  will  shortly 
extend  his  West  Coast  branches. 
Frederick  Shoninger  has  been  ap 
pointed  to  represent  Columbia  in  the 
European    countries. 

Commenting  on  production  plans 
for  the  year,  Brandt  stated  that  pic- 
ture values  will  be  given  first  con- 
sideration and  that  whatever  econ- 
(Continued  on  Page  8) 


GR0SSES0F64H0USESIN 
13  KEYSTO  BE  OFFERED 


Week  to  week  box  office  estimates 
on  64  first  runs  in  13  key  cities  now 
are  being  compiled  for  the  1928 
FILM  DAILY  YEAR  BOOK  which 
is  to  be  published  in  January.  The 
estimates  are  a  tabulation  of  figures 
supplied   by   "Variety." 

Picture  attraction  of  the  week  is 
listed  in  each  instance,  and  in  cases 
where  an  outstanding  presentation  is 

(Continued  on  Page  S) 


SELWYN  PLANS  LONDON 
THEATER  TO  SEAT  6,300 


Consummation  of  a  deal  to  erect 
in  London  what  is  claimed  will  be 
the  largest  picture  theater  in  the 
world,  seating  6,300,  is  announced  by 
Arch  Selwyn,  theatrical  producer, 
who  is  associated  in  the  enterprise 
with  Charles  B.  Cochran,  British 
showman.  Financing  of  the  theater 
will  be  undertaken  by  a  London 
banking  house  which  has  absorbed 
(Continued  on  Page  2) 


Straus  Offers  $1,600,000 
Bond  Issue  at  Chicago 

Chicago— S.   W.  Straus   &   Co.   has 
purchased    and    is    offering    an    issue 
of    $1,600,000    Maryland    Theater    & 
(Continued  on  Page  2) 


Marketing  Talking  Film 
First  Step  in  FBO  Deal 


Radio  Films 

Washington — Radio  motion 
pictures  in  the  home,  "brought 
in"  by  inexpensive  radio  sets, 
will  be  available  in  a  few 
months,  states  C.  Francis  Jen- 
kins, inventor  and  engineer, 
who  has  pioneered  in  efforts 
to  perfect  transmission  of  pic- 
tures by  radio. 


VON  STERNBERG  SELECTED 
FOR  PARANOUNT'S  AWARD 


"Underworld"  was  the  outstand- 
ng  picture  shown  at  the  Paramount 
during  1927,  and  its  director,  Josef 
Von  Sternberg,  receives  a  medal 
stamped  in  solid  gold  and  a  check 
for  $10,000,  under  terms  of  the  Para- 
mount Theater  Medal  of  Honor,  es- 
tablished by  Jesse  L.  Lasky,  who 
(Continued  on  Page  8) 


Johnson  Jungle  Film  to 
Play  Earl  Carroll  at  $2  Top 

"Simba,"  African  hunt  picture  pro- 
duced by  Mr.  and  Mrs.  Martin  John- 
son, is  to  have  its  New  York  and 
world's  premiere  Jan.  3  at  the  Earl 
Carroll,  according  to  M.  J.  Weis- 
feldt,  who  is  handling  distribution. 
The  production  will  be  given  an  in- 
definite run  at  $2  top. 

Plans  for  distribution  are  not  yet 
complete,  Weisfeldt  states.  The  pic- 
ture was  four  years  in  the  making.  A 
highlight  of  the  run  will  lie  in  a  pro- 
logue containing  excerpts  from  the 
(Continued  on  Page  2) 


"Wings"  Roadshow  Unit 
Leaves  for  L.  A.  Opening 

With  a  carload  of  special  equip- 
ment, four  members  of  Albert  Grey's 
roadshow  department  l-fr  yesterday 
for  Los  Angeles  to  put  on  "Wings" 
for  an  indefinite  engagement  at  the 
Biltmore,  opening  January  15.  Those 
en  route  are  Luigi  de  Francesco,  gen- 
eral musical  conductor.  Harry  Jack- 
son, manager,  Al  Lee,  special  projec- 
tionist and  Magnascope  expert,  and 
Engineer  Melroy  of  the  General 
Electric  who  will  install  the  airplane 
sound  effects. 


Will   Make    Kinegraphone 

Films  at  Once  —  New 

Service  in  December 

Marketing  of  Kinegraphone,  talk- 
ing film  device  developed  by  General 
Electric  engineers,  will  be  the  first 
major  step  taken  by  the  n_ew  com- 
bination of  FBO,  G.E.,  Radio  Corp 
of  America  and  Westinghouse  Elec- 
tric. The  combination  was  completed 
when  the  three  latter  firms  purchased 
an  interest  in  FBO. 

Kinegraphone  now  is  completed 
and  ready  for  the  market.  G.E. 
Claims  to  have  the  machine  perfected 
to  a  high  state  of  efficiency,  and  FBO 
production  forces  are  expected  to 
begin  an  immediate  study  of  the  proc- 
ess, so  that  no  time  may  be  lost  in 
beginning  production  of  talking  pic- 
tures. 

The  Kinegraphone  which  is  oper- 
ated on  principle  similar  to  Movie- 
tone and  Phonofilm,  was  demon- 
strated Oct.  21  at  West  Orange, 
when  Thomas  A.  Edison  heard  and 
saw   himself   delivering  an   interview. 

The  pictures  were  made  in  Edison's 
(Continued  on  Page  8) 


FAR  EAST  COMMISSIONER 
FOR  FILMUROWNED  ON 

Washington — Funds  for  employ- 
ment by  the  Bureau  of  Foreign  and 
Domestic  Commerce  of  a  special  mo- 
tion picture  trade  commissioner  in  the 
Far  East  as  urged  by  representatives 
of  the  industry  last  month,  has  been 
denied  by  the  House  appropriations 
committee  it  is  shown  by  the  Dept.  of 
Commerce  money  bill  reported  yes- 
terday. 

Discussing  the  many  appeals  that 
had  been  made  for  appointment  of 
special  commissioners,  the  Committee 
in  its  report  declared  itself  to  be  of 
the  opinion  that  it  is  not  within  the 

undamental  idea  of  the  scope  of  the 
Bureau     of     Foreign     and    Domestic 

:ommerce  to  single  out  any  specific 

commodity   for   anv   set   or  group   of 

manufacturers  and  direct  its  attention 

(Continued  on  Page  8) 

Marin  Leaves  for  Coast 
for  F.  N.  Supervisor  Post 

Ned  Marin,  First  National  produc- 
tion executive,  leaves  for  the  Coast 
today  where  he  is  to  become  a  pro- 
duction supervisor  for  the  company. 


Il 


THE 


DAILV 


Friday,  January  6,  1928 


(oL  XLIII  No.  5      Friday,  Jan.  6, 1928      Price  5  Cents 


lOHN  N.  ALICOATE 


PuUishir 


Published  daily  except  Saturday  and  holidays 
It  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
svay,  New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
(Jreat  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


Film  issues  in  yesterday's  market  pro- 
vided nothing  by  the  way  of  excitement,  with 
their  general  tendency  downward  to  a  frac- 
tional degree.  Paramount  common  led  in 
the  trading,  with  13,500  shares  being  mark- 
eted. 


High 

Low 

Close 

Sales 

Am.    Seat.    Vtc 

40 

3954 

39M 

300 

♦Am.-  Seat.    Pfd.  .. 

.... 

48 

.... 

'Balaban    &    Katz.. 

.... 

•  *   •  < 

60% 

■  •  *   • 

*hai.    &    Katz    Vtc. 

.... 

73H 

.... 

EMStman     Kodak 

164 

1631.1 

164 

700 

Enst.    Kodak    Pfd. 

129 

129 

129 

10 

*1Filra     Inspection. 

■  »  •  • 

■  •  *  • 

4 

>.  >   •   * 

*Iirst     Nat'l.     Pfd 

,  ^ 

•  •  •"• 

104^ 

.... 

Fox    Film    "A"     .. 

84  M 
21M 

82 

84 

4,300 

t>ox   Theaters   "A' 

21 -^ 

21-4 

1,500 

"•Jntren'!     Project.. 

, 

10 

IC-jiths    6s    46    

100  J4 

100 

100J4 

12 

L  lew's,     Inc 

5934 

1065/^ 

58'/2 

59 

4,100 

tILoew's,  6s  41ww. 

106J4 

106^ 

24 

t1Loew's,6s41x-war 

lt)0 

99^ 

993^ 

23 

MG-M     Pfd 

25K 

25-4 

25 '4 

600 

*M.    P.    Cap.    Corp 

7i/« 

•   •   •   • 

Pathe     Exchange . . . 

4 

in 

4 

500 

Pathe   Exch.    "A", 

17^ 

17 

17 

6,000 

t1  Pathe    Exch.    7s3/ 

81 

81 

81 

1 

Paramount     F-L     . 

115^ 

113 

114 

13,500 

•Paramount    Pfd.     . 

, 

121H 

ttPar.J3way.S/2s51 

102/2 

102  >4 

102K. 

3 

*»Roxy     "A"     .... 

29 

27 

,  ,   ,   . 

*'Roxy    Units    .... 

34 

30 

•  •  •  •  - 

•  >   >   • 

"Uoxy    Common    . 

8 

7 

*  •'•"£ 

■  •  •   • 

••"Skouras  Bros.   . . 

42 

40 

k  ■  • 

■■'•... 

.Stan.    Co.    of    Am. 

54 

Si'A 

sm 

tTrans-Lux     Screer 

m 

3V4 

3M 

400 

**United   Art,    Com 

15 

14 

•   r  •    * 

••United    Art.    Pfd 

85 

80 

.... 

•Univ.    Pictures     . 

25J4 

.... 

Univ.     Pict.     Pfd. 

9934 

98 -4 

9954 

70 

tWarner     Bros,     . 

1494 

13'^ 

14^ 

1,300 

Warner  Bros.   "A" 

23^8 

22 

23^4 

5,800 

•Last  Prices  Quoted 

••Bid 

and 

Asked 

(Over 

the   Counter) 

tCurb  Market 

ttBo 

nd    Market 
E    is    listed    c 

NOTE:     Balaban    &    Kat! 

n    the 

Chicago    Board ;    Skouras 

on    the    St. 

Louii 

Stock   Exchange  an 

d   Stan 

ley   in 

Philadelphia. 

Moody  Sells  Interest 
Traer,    la. — Mile    Moody    has    sold 
his    interest    in    the    Princess    to    his 
partner,    Elmer   Weller. 


CaU 
WAFILMS,  Inc. 

Walter  A.  Putter,  Pre*, 
for 

Library  Stock  Scenes 

New  York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant   8181    1123    No.   Bronson    Ave. 


Selwyn  Plans  London 
Theater  to  Seat  6,300 

(Continued   from  Page    1) 

all  the  stock.  Work  will  commence 
at  once,  according  to  Selwyn,  and 
the  theater  will  be  completed  in  18 
months. 

Negotiations  now  are  pending  for 
operating  the  house  under  lease  or 
in  conjunction  with  an  American  or 
British  producing  companies.  Sel- 
wyn sails  for  London  Jan.  14  where 
he  will  announce  the  name  of  the 
operating  company  selected.  It  is 
planned  to  make  the  theater  a  re- 
plica of  the  Roxy,  and  a  similar  type 
of  de  luxe  show  will  be  the  policj'. 
Prices  will  range  from  25  to  75 
cents. 


Straus  Offers  $1,600,000 
Bond  Issue  at  Chicago 

(Continued   from   Page    1) 

Office  Building,  6  per  cent,  first  mort- 
gage fee  and  leasehold  bonds.  The 
bonds  are  the  direct  obligation  of  the 
63rd  and  Maryland  Ave.  Building 
Corp.  and  are  secured  by  a  direct 
closed  first  mortgage  on  the  land 
owned  in  fee  and  leasehold,  and  a 
store,  office  and  theater  building,  the 
theater  being  leased  to  Balaban  & 
Katz.  The  bonds  mature  serially  in 
three  to  15  years  and  are  priced  at 
par  to  yield  6  per  cent.  Interest 
coupons  payable  July  1  and  Jan.  1. 


$7,000,000  Involved  in 
New  Milwaukee  Plans 

(Continued   from   Page    1) 

Theater  Circuit,  Universal  subsi- 
diary, and  another  has  been  planned 
for  this  chain.  The  others  were 
erected  by  other  than  chain  inter- 
ests, and  in  some  cases  the  total 
amount  expended  represents  remod- 
eling and  enlarging  of  old  houses. 

Other  theater  projects  which  were 
proposed  during  1927  but  which  havt 
not    as    yet    materialized    involve    ai 
expenditure  of  between  $1,500,000  to 
$2,000,000. 


Johnson  Jungle  Film  to 
Play  Earl  Carroll  at  $2  Top 

(Continued   from   Page    1) 

several  exploration  pictures  made  by 
the  Johnsons,  who  recently  left  with 
George  Eastman  on  a  new  expedition 
to  Africa.  Weisfeldt  until  recently 
was  Coast  district  manager  for  FBO, 


Butler  Arriving  Sunday 

David  Butler  arrives  in  New  York 
Sunday  to  start  a  production  for  Fox 
based  on  the  career  of  a  newsreel 
cameraman.  Later  in  the  month 
Nick  Stuart  and  Sally  Phipps  will 
come  East  to  play  featured  roles.  Ex- 
terior scenes  will  be  made  in  New 
York,  but  interiors  will  be  produced 
on  the  Coast. 


Dividend  Action  Deferred 

Orpheum  directors  have  deferred 
action  of  the  monthly  dividend  of 
16  2/3  cents  on  the  common,  pend- 
'iR  completion  of  consolidation  of 
Keith-Albee  and  Orpheum  interests. 
Future  dividends  are  to  be  declared 
quarterly  instead   of  monthly. 


nUUr  UPS  WnCM  MEAH  DOUABS  roB  suovmcN 


"The    American    Beauty" 
(First  Nat'l) 

Floral  shop  co-operated  furnishing 
gratis  500  American  Beauty  roses — 
and  these  were  given  to  the  first  500 
lidies  attending  opening  matinee. 
Eight  different  stories  appeared  in 
all  newspapers  on  this  stunt.  The 
floral  shop  also  exhibited  cards  in 
he  window  announcing  picture. — F. 
F.    Smith,    Kirby,    Houston,   Tex. 


"Ben    Hur" 
(M-G-M) 

Announcement  by  the  president  of 
the  local  college  before  the  entire 
assembly  urged  everybody  to  see  the 
picture;  and  the  grade  schools  were 
dismissed  early  in  order  that  chil- 
dren might  attend  one  of  the  mat- 
iiees.  Announcement  was  made  from 
pulpit  by  one  of  the  local  ministers 
— urging  everybody  to  see  the  pic- 
ture. This  minister  personally  en- 
dorsed the  picture  in  a  letter  to  tht 
manager  and  he  in  turn  used  it  as 
an  ad  in  newspaper. — C.  T.  Perrin, 
Sterling,   Greeley,   Colo. 


Poucher,  Goetz  Named  to 
New  Consolidated  Posts 

(Continued   from   Page    1) 

started  several  years  ago  with  the 
former  Erbograph  Film  Laboratory, 
advancing  to  superintendent  of  that 
company.  When  it  was  taken  over 
by  Consolidated,  he  joined  the  latter's 
sales  staff. 


Seid  in  New  York 

George  Seid,  former  general  su- 
perintendent of  Consolidated  Film 
Laboratories  on  the  Coast,  is  in  New 
York. 


Mancall    Changes    Regional   Name 

Name  of  "Reeland  Reviews,"  New 
York  regional,  has  been  changed  to 
"Mancall's  Film  Review,"  by  Boone 
Mancall,  publisher  and  editor. 


Talks  on  Color  Values 

John  W.  Mahin,  vice  president  of 
Barron  G.  Collier,  yesterday  outlined 
to  A.M.P.A.  members  the  selling 
values  in  poster  advertising  and  the 
psychology    of   colors. 


PRODUCERS  ATTENTION! 
A  new  film  exchange  is  being  formed 
by  responsible  parties  for  New  York 
and  adjacent  territories.  Those  hav- 
ing good  product  for  above  territory 
or  world  rights  will  find  it  advan- 
tageous to  communicate  at  once  with 
Box   K-16S  c/o   Film   Daily 

1650  Broadway  New  York  City 


AVAILABLE  FEBRUARY   1st 

Very  desirable  epace  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection room  on  floor^Inquire 

First   Division    Pictures,    Inc. 
729  Seventh  Avenue  12th  floor 


'ramat 


2 

8 


ly'^     PICTURES 


COIV>OR^TION 

SAMUEL  21E9XJ^K president 
N   E  W    -  V   O   0^  »0 


aaa 


I 


FIRST 
NAnONAI 

doesDLtliave  to 
Advetdse- 

THE  N005E 


ifegQtthem/ 

it's  got  everything^ 

THE  NOOSE 

is  another  feather  in 
the  cap  of  First  National. 

—here  is  one  ansiver  to  the 
cry  for   better    pictures. 

This  one  is  a  pip.    it 

starts  iw^ith  a  bang!-encling 

in  the  finest  dramati 
sequence  of  the  ye; 
Diclc  Barthelme 

does   finest   ivorlc   of    his 
career. 


THE 


OAILY 


irst  National  has 
been  turning  out 
splendid  pictures 

lately. 

More  like  this  one  and 
you  ivill  hear  less  about 
the  need  for  high 
priced  presentations. 

John  Dillon  has  done  a 

first  class  job. 
When  a  picture  can  bring 
tears  to  the  eyes  of  hard- 
ened old  movie  critics   It 

must  have  something. 


v6rst 


N^nONAI 

IS  mthe  VRONT 
ROWbf  production 
parade 


IH 


IKI! 


I   I 


unless  our  coast  staff  are 
missing  by  a  mile  there  are 
other  exceptional  sleepers 
on  the  "way  f  rom  this  organ- 
ization. What  this  business 

needs  is  MORE  gOOd 

pictures  and  FIRST 
NATIONAL  IS 
DOING  MORE 
THAN 
S  H  A  R 
MAKING 


Ittir 
Dili 


*!! 


life 


Every  quoted  ^irord  you  have  iiut  read 
appeared  originally  In  an  editorial  In 
the  January  srd  Iwne  of  The  Flint  Dally 


^OM 


0/^ILY^      Friday,  January  6,  1928 


■JJga^^wK^ftltittXu^ 


Gaynor  Settlement  Confirmed 

32    Features,  12    Shorts   in   Work   at  Universal — Sennett   Reopening    Studio  Next  Monday — Paramount 
Buys    "Burlesque"  — Tif fany-Stahl    Starts   Two  More  —  Alice   Calhoun   Reported  Organizing   Company 


STAR,  CONTINUING  WITH 
FOX,  STARTS  "4  DEVILS" 


With  start  yesterday  of  "The  4 
Devils,"  under  direction  of  F.  W. 
Murnau,  Fox  confirms  previous  state- 
ment of  the  settHng  of  salary  differ- 
ences between  Janet  Gay/nor,  and 
declares  she  will  continue  to  star  in 
Fox  pictures. 

Cast  in  the  picture,  preparatory 
work  for  which  has  been  under  way 
a  year  are:  Charles  Morton.  Nancy 
Drexel,  Barry  Norton,  Mary  Dun- 
can, J.  Farrell  McDonald,  Claire  Mc- 
Dowell, Anders  Randolph  and  Phil- 
lippe  Delacy.  Carl  Mayer  and  Ber- 
thold  Viertel  have  been  working  six 
months  on  the  adaptation  of  the 
story  by  Herman  Bang. 

"Burlesque"  Screen  Rights 
Acquired  by  Paramount 

Paramount  has  acquired  screen 
rights  to  "Burlesque,"  stage  play 
now  running  in  New  York.  The 
picture  will  not  be  started  for  several 
months. 


"17"  at  Peak 

Thirty-two  features  are  in 
various  stages  of  production 
with  12  short  subject  units  at 
work  at  the  studio  and  the 
Stern  Brothers  plant,  marking 
the  busiest  period  of  activity 
in  the  history  of  Universal. 
This  means  that  the  company 
is  more  than  50  per  cent  ahead 
on  its  schedule  for  the  coming 
yeau".  Because  of  the  advanced 
state  of  the  program,  the  com- 
pany may  decide  upon  a  shut- 
down, to  guard  against  danger 
of  pictures  presenting  styles 
out  of  date  by  the  time  the  pro- 
ductions are  released.  In  this 
connection,  it  is  pointed  out 
that  some  of  the  product  will 
not  reach  the  screen  for  18 
months. 


MACK  SENNEH  TO  REOPEN 

1 


Three  companies  will  start  work 
when  the  Mack  Sennett  studios  re- 
open Jan.  9.  Meanwhile,  work  is 
being  rushed  on  the  new  Sennett 
plant  at  Studio  City,  which  is  sched- 
uled to  open  late  next  month.  The 
new  project  involves  a  reported 
$800,000. 


Cast  in  Billie   Dove  Film 

Lowell  Sherman  has  been  assign- 
ed a  role  in  "The  Heart  of  a  Follies 
Girl,"  which  stars  Billie  Dove  for 
First  National.  Larry  Kent  plays 
opposite. 

U"    Signs    Beaudine    for    Another 

William  Beaudine  has  been  signed 
to  direct  another  picture  for  Uni- 
versal. 


Given  Second  Lead 
Jane  Winton  is  to  play  the  second 
lead    with    Milton    Sills    in    "Burning 
Dayhght,"  which  the   star  will   make 
for  First  National. 


Report  Alice  Calhoun 
Forming  Own  Company 

Alice  Calhoun  may  produce  pic- 
tures under  her  own,  according  to 
report.  She  recently  announced  her 
intention  to  return  to  the   screen. 


Churchill   Ross   Pact   Renewed 

Option  on  contract  of  Churchill 
Ross,  who  appeared  in  "The  Col- 
legians" has  been  exercised  by  Uni- 
versal  and   his   contract   renewed. 


Working  on  "The  Cop"  Script 

Tay  Garnett  now  is  collaborating 
with  Elliott  Clauson  on  "The  Cop," 
which  will  star  William  Boyd  for 
De   Mille.     Donald   Crisp  will  direct. 


Two  Pictures  on  Schedule 
of  T-S  Getting  Under  Way 

John  G.  Adolfi  today  will  start 
production  of  "The  Devil's  Skipper" 
for  Tiffany-Stahl.  Belle  Bennett 
and  Malcolm  McGregor  are  in  the 
cast.  The  company  on  Wednesday 
placed  in  production  "Their  Hour," 
under  direction  of  Al  Raboch.  The 
story  is  by  Albert  Levino  and  the 
cast  includes  Johnny  Harron,  Doro- 
thy Sebastian,  June  Marlowe,  Hunt- 
ley Gordon,  Myrtle  Stedman,  John 
Steppling   and    Holmes    Herbert. 

Cast    Opposite    Arthur 

Estelle  Bradley,  appears  opposite 
Johnny  Arthur  in  "Wildcat  Valley," 
the  new  Educational-Tuxedo  Com- 
edy. 

Betty  Boyd,  is  cast  as  feminine 
lead  in  "Indiscreet  Pete,"  an  Educa- 
tional-Mermaid Comedy  starring 
Jerry   Drew. 


Stephen  Carr   Signed 

Caddo  Prod,  has  signed  Stephen 
Carr,  son  of  Mary  Carr,  for  a  role 
in   "Hell's    Angels." 

Kearney    Original  for    Gilbert 

Patrick  Kearney,  who  is  to  adapt 
"Elmer  Gantry"  for  the  stage,  is 
working  on  an  original  for  John  Gil- 
bert. 


Fox   Adds    Jack   Cunningham 

Jack   Cunningham   has   been   added 
to  the   Fox  scenario  staff. 


Martha  Sleeper  In   N.   Y. 

Martha  Sleeper,  who  plays  the 
feminine  lead  opposite  Bryant  Wash- 
burn in  "Skinner's  Big  Idea"  for 
FBO  is  in  New  York. 


T-S    Signs    Belle    Bennett 
Belle    Bennett    has    been    cast    in 
("The    Devil    Skipper,"    Jack    London 
]  story    which    Tiffany-Stahl    is    pro- 
[ducing. 

Gets    Release    from    Contract 

Lupe  Velez  has  secured  release 
from  her  contract  with  Fr^nk  Wood- 
yard. 


Leni  to  Make  "Last  Warning" 

Paul  Leni  will  direct  the  Univer- 
sal adaptation  of  "The  Last  Warn- 
ing," by  Thomas  Fallon.  Al  Cohn 
is  now  preparing  the   script. 

Leave  for  Europe 

Tod  Browning  and  his  wife  left 
yesterday  for  New  York,  en  route 
to    Europe   for    a   brief   vacation. 

M-G-M  Signs  Flash 

Following  his  initial  screen  ap- 
pearance in  "Under  the  Black  Eagle," 
"Flash,"  police  dog,  has  been  signed 
to  a  long  term  contract  by  M-G-M. 

Walton   Leaving    for    London 

Holmes  B.  Walton,  story  broker 
and  players'  representative,  leaves 
Friday  for  London. 


Maynard    Producing    at    "U" 

Ken  Maynard  Prod,  has  leased 
space  at  Universal   City. 

Holt   in    Civil   War   Film 

Work  has  started  on  the  first  of 
the  five  pictures  in  which  Jack  Holt 
will  be  starred  by  Columbia.  The 
story  is  based  on  frontier  days  dur- 
ing the   Civil   War. 

"U"  Re-signs  Harry  L.  Decker 

Harry  L.  Decker,  editorial  super- 
visor, has  signed  a  new  contract  with 
Universal. 


Cast  in  Menjou  Film 
Nora   Lane   has    been   cast    as    tlv 
second    lead    in    Adolphe     Menjou's 
new      Paramount     picture.        Evelyn 
Brent   has   the   lead. 


Little 
from 

By    RALPH 


*'Lots" 

WILK  * 


Hollywood 


Ivy  Harris  Returns  to  Studio 

Following  recovering  from  a  brief 
illness,  Ivy  Harris  has  erturned  to 
the  ParamQunt  studios. 

Arrives   for   "Actress"    Role 
O.    P.    Heggie    has    arrived    for    a 
role  in  "The  Actress,"  Norma  Shear- 
er's new   production   for   M-G-M. 


REPORTS  filter  in  that  Lynn 
Shores'  initial  directorial  effort, 
"Skinner's  Big  Idea,"  has  all  the  in- 
gredients of  a  success.  Lynn  is  a 
lormer  assistant  director  and  worked 
under     Alan     Crosland     for     several 

years. 

*  *         * 

Our  Passing  Show:  Jesse 
Lasky  and  Ben  Schulberg  at 
"The  Cocoanuts";  Walter 
Wanger  playing  golf  during 
the  rain  Christmas  morning; 
Fred  Cubberley  golfing  with 

Coast  friends. 

*  *        * 

About  ten  months  ago,  we  saw 
Herbert  Lubin  at  the  opening  of  the 
Roxy  theater.  T'other  night,  we  saw 
Herbert  at  the  opening  of  the  new 
United  Artists  theater.  He  made  a 
tidy  sum  when  he  disposed  of  his 
interests  in  the  Roxy  and  is  paying 
a  neat  salary  to  his  golf  instructor. 

*  *         * 

Bill  Irving,  the  comedian, 
has  completed  a  very  success- 
ful year  as  a  free-lance  actor. 
He  has  appeared  in  seven  pic- 
tures. Bill  was  trained  on  the 
Christie  and  Sennett  lots. 

*  *         * 

More  Passing  Show:  Jesse 
Lasky,  Walter  Wanger  and 
Lee  H.  Burroughs  showing 
Winnie  Sheehan  the  Para- 
motmt  restaurant  in  opera- 
tion; John  Waters  and  Dr. 
Leo  Shulman  discussing  the 
Emanuel-Do'man  fight. 

*  *         ♦ 

By  the  way,  Bob  Doman,  Boswell 
for  the  United  Artists  theater,  is  no 
relative  of  Vigo  Doman,  the  fighter, 
but  was  given  clippings,  headed 
"Doman  Knocked  Out." 

*  ♦         * 

The  Westmore  family  is  well  rep- 
resented in  makeup  work  here. 
George  Westmore,  the  father,  is 
head  of  the  makeup  department  of 
the  Western  Costume  company;  Em 
and  Percy,  twin  brothers,  also 
handle  make-up,  the  former  at  Para- 
mount, and  the  latter  at  First  Na- 
tional. Monty  is  at  the  DeMille 
studio,  while  Wally  is  ivith  Para- 
mount. The  father  and  sons  are  also 
expert  wigmakers  and  hairdressers. 

*  *        * 

Johnny  Arthur,  the  Educa- 
tional comedian,  is  keeping 
busy.  He  is  one  of  the  prin- 
cipal comedians  in  "The  Desert 
Song,"  which  has  opened  in 
Los  Angeles,  and  will  also 
continue  his  screen  work. 


THE 


-;xi^ 


DAILY 


Friday,  January  6,  1928 


Marketing  Talking 
Film  in  FBO  Deal 

{Continued   from   Page    1) 

West  Orange  laboratory  and  the 
sound  record  made  at  Schenectady. 
Later  the  two  films  were  produced 
on  a  single  film  with  the  action  and 
sound  synchronized. 

Talking  pictures  in  which  the  simul- 
taneous timing  of  action  and  sound  is 
claimed  at  all  times  assured,  have 
been  announced  and  demonstrated  by 
G.E.  The  process,  the  result  of  sev- 
eral years  of  experimenting  in  the 
general  engineering  laboratory  of  the 
company,  necessitates  but  slight 
change  in  standard  projectors,  since 
it  involves  only  the  addition  of  a 
sound-reproducing  attachment  and  a 
loud  speaker  suitable  for  auditorium 
use.  Both  tbt  picture  and  the  sound 
are   recorded   on   the   same    film. 

The  film  used  is  of  standard  width, 
and  along  the  left  margin  is  a  strip, 
a  small  fraction  of  an  inch  wide,  on 
which  is  a  serrated  pattern  which  cor- 
responds to  the  frequencies  and  in- 
tensities of  the  sounds  recorded.  It 
is  this  pattern  which  produces  the 
sound.  The  film  is  passed  through 
the  reproducer  at  constant  speed,  and 
as  this  sound  record  passes  rapidly 
before  a  tiny  slit  in  an  optical  sys- 
tem, the  amount  of  light  is  varied. 
The  ever-changing  amount  of  light 
is  received  by  a  photo-electric  cell — 
the  electric  eye — which  is  extremely 
sensitive  to  any  change  in  the  amount 
of  light  striking  it.  The  more  light 
received,  the  more  current  it  will 
permit  to  pass  through  its  circuit. 
This  current  is  amplified  and  changed 
from  electrical  to  audible  energy  by 
an  amplifier  and  speaker. 

To  project  the  pictures,  synchron- 
ized with  sound,  a  standard  projec- 
tor is  used.  Since  the  picture  and 
sound  records  are  printed  side  by 
side  on  the  film,  it  follows  that  the 
two  must  be  properly  timed  or  syn- 
chronized at  all  times — it  is  not  pos- 
sible for  the  picture  to  break  and  the 
sound  to  continue,  or  for  the  sound 
to  stop  and  the  picture  to  continue. 
There  are  three  principal  elements  in 
the  apparatus,  including  a  standard 
picture  camera,  a  sound  recorder  and 
a  standard  projector  with  a  sound  re- 
producing attachment,  all  driven  by 
synchronous  motors.  The  pictures 
themselves  are  made  in  the  usual 
way  on  standard  film.  In  recording 
the  sounds,  a  microphone  or  sound 
collector  of  any  desired  type  is  em- 
ployed, together  with  amplifiers.  The 
microphonic  system  actuates  a  tiny 
vibrating  mirror  which  records  sound 
on  the  film.  The  light  from  a  small 
incandescent  lamp  being  reflected  by 
the  mirror  through  a  tiny  slit  in  the 
optical  system  in  front  of  the  film. 
The  higher  the  pitch  of  note,  the 
higher  its  frequency  and  the  greater 
the  frequency  of  vibrations  of  the 
mirror  which  faithfully  reproducers 
each  sound  vibration  as  a  mark  on 
the   film. 

The  sound  record  can  be  made  in 
different  ways: 

(1)  both  the  picture  and  sound 
ca^i  be  simultaneously  recorded  on 
the  same  film  by  mounting  the  two 
recording  elements  as  a  unit,  with  the 
sound  recorded  uppermost  and, 

(2)  the  two  recorders  can  also  be 


mounted  separately  and  the  sound 
and  picture  film  negatives  made  as  in- 
dividual units,  such  as  arrangement 
being  preferable  when  the  camera  is 
being  shifted  constantly.  Again,  as 
in  the  case  of  accompanying  music, 
the  picture  film  can  be  entirely 
finished  and  titled,  the  record  of  the 
music  then  being  made  on  a  separate 
film  and  the  two  combined  on  the 
finished   positive. 


FBO    Executive    Leaves 
F.    B.    Derr,    secretary    and    treas- 
urer of  FBO,   left   yesterday   for   the 
Coast. 


Le    Baron   Arrives 

William  Le  Baron,  FBO  produc- 
tion chief,  has  arrived  in  New  York 
from    Hollywood. 


Theater  Building  in 
So.  California  Booms 

(.Continued  from  Page   1) 

Regal  Square  at  Culver  City.  Warn- 
er Brothers  expect  to  open  their  Los 
Angeles  in  March.  The  house  which 
is  on  Hollywood  Blvd.  is  to  cost 
$1,800,000.  The  Vega  Corp.  has 
awarded  contract  for  building  a  the- 
ater at  Atlantic  and  Whittier  Blvds. 
at  a  cost  of  $270,000. 

Work  has  started  on  a  $500,000 
house  for  Pantages  at  Fresno.  West 
Coast  Junior  Circuit  has  awarded 
contract  to  Bellah  Construction  Co. 
of  Los  Angeles  for  a  $300,000  theater 
at  Redlands.  West  Coast  has  awarded 
a  contract  to  Barkelew  &  Gould  of 
Los  Angeles  for  construction  of  a 
theater  to  seat  1,400  at  El  Centro, 
with  an  airdrom  to  seat  1,200.  Plans 
are  being  prepared  for  a  $350,000 
house  for  Chatham  &  Snider  at  Mar- 
ket and  Seventh  Sts.,  Riverside,  to 
seat  1,500.  J.  Roy  Williams,  Oxnard 
theater  owner,  is  planning  a  900-seat 
theater  at   Oxnard. 


Grosses  of  64  Houses 
in  13  Keys  Offered 

(Continued   from   Page    1) 

given  credit  for  a  share  of  the  gross, 
that,  too,  is  included  in  the  billing. 
High  and  low  weeks  for  the  year, 
together  with  the  attractions  also  art 
ofifered.  The  compilation  is  but  one 
of  many  features  of  the  Year  Book, 
which  this  year  outdoes  its  own  pre- 
vious record  for  amount  of  statistical 
data  on  the  industry. 


Frown  on  Far  East 
Film  Commissioner 

(Continued   from   Page    1) 

to  it.  Consequently  it  has  not  in- 
cluded in  the  bill  any  amount  cover- 
ing the  numerous  requests  for  such 
types  of  foreign  trade  representatives. 
It  is  considered  likely,  however, 
that  funds  for  this  work  will  be  in- 
serted in  the  bill  when  it  comes  up 
on  the  floor  of  the  house. 


Lee  Buys  Kansas  House 
Cherryvale,  Kan. — R.  O.  Lee,  own- 
er of  the  Liberty,  has  purchased  the 
Royal  from  S.  A.  Davidson. 


Columbia  Gets  Set 
for  Its  Banner  Year 

(Continued   from   Page    1) 
omies  are  effected  will   not   be   made 
at    the    expense    of    the    company's 
product. 

The  company  has  signed  up  a  for- 
midable array  of  talent,  including 
stars,  directors  and  writers,  names 
of  whom  previously  have  been  an- 
nounced. 


"The  Warning"  Honored 

Dallas Columbia's  "The  Warn- 
ing," starring  Jack  Holt,  has  received 
the  M.P.T.O.  of  Texas  Blue  Ribbon 
Award  for  January. 


M'cCoy  in  New  York 

Tim  McCoy,  who  recently  signed 
a  new  long  term  contract  with  M-G- 
M   is   in   New  York,  for  a  vacation. 


Von  Sternberg  Wins 
Paramount's  Award 

(Continued   from   Page    1) 
with  S.  R.  Kent  and  Sam  Katz  com- 
prises   the    selecting   committee. 

Second  prize  of  $5,000  was  award- 
ed Clarence  Badger  for  direction  of 
"It,"  and  third  prize  of  $2,500 
awarded  Mauritz  Stiller  for  "Hotel 
Imperial."  The  awards  are  made  on 
the  basis  of  quality,  cost  and  direc- 
torial contribution  to  the  finished 
product. 


Foiu-   B.   &   K.   Dividends 

Chicago — Three  monthly  dividends 
of  25  cents  on  the  common  payable 
Feb.  1,  Mar.  1  and  April  1,  to  stock 
of  record  on  the  twentieth  of  each 
respective  preceding  month,  and  a 
fourth  quarterly  dividend  of  $1.75  on 
the  preferred,  were  declared  yester- 
day by  Balaban  &  Katz. 


CHESTERFIELD  MOTION  PICTURE  CORP< 

ANNOUNCE 

SIX  NEW  HIGH  CLASS  ACTION   DRAMAS 

with 
PROMINENT   PHOTOPLAY   FAVORITES 

and 
AMERICANS    GREATEST   CANINE   ACTOR 

CHAMPION 

HANDSOMEST  AND   MOST  INTELLIGENT  OF  ALL 
POLICE  DOGS 


g^/\S> 

"^^S^ 

/ ^^Bflk    * •IW^^^^^i 

FIRST   RELEASE   NOW    READYI 

"THE  SKY  RIDER" 

AN    EPIC    OF   THE   AIR 

with 

GARETH  HUGHES,  supported  by 

Sheldon    Lewis,   Josephine    Hill,   J.    P.    Lockney,    Aline    Goodwin    and 

"CHAMPION" 

Directed  by  Alvin  J.   Neitz 

Smart   Metropolitan  Atmosphere — 

An  Abundance  of  Action  Thrills — 

Real    Production  and   Box-Office    Value — 

Released  Regionally  Jan.  15th 
For  Available  Territorial  Rights — Write 

Chesterfield  Motion  Picture  Corp* 


1540  Broadway 


New  York  City 


Foreign   Representative^  Edward  L.   Klein   Corp.,  25  W.  43rd   St.,   New  York  City 


;i^^  NEWSPAPER 
oyPILMDOM 


Long  Run  Specials 


Out  This  Month  —  THE  FILM  DAILY 

1928  YEAR  BOOK 

Filmdom's  Recognized  Book  of  Reference 


Goes 

Everywhere 


mm 


m 


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•J® 


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FILM   DAILY 
YEAR  BOOK 

1928 


^1 

^1 


The  Most  Comprehensive  Book 
Of  Reference  Ever  Published 
in  the  Motion  Picture  Industry 

OUT  IN  JANUARY 


m 


Covers  Everything 


Goes  Everywhere     I 


rAemfSPkm 

p/'FILMDOM 


ANDWEEKLY 
FILH  DIGEST 


/OL.  XLIII     No.  6 


Sunday,  January  8,  1928 


Price  25  Cents 


ON  RADIOJLM  DEVICE 

Pictures  in  Home  Seen  by 

Inventor  Within  Few 

Months 

Washington — "Vision  by  radio  is 
simply  a  more  rapid  fransmission  of 
objects  which  have  been  translated 
into  electrical  energy  and  at  distant 
sioints,  changed  back  into  a  facsimile 
3f  the  original,  whether  it  be  a  still 
■lictu'.e  or  a  picture  in  action." 

This  is  a  supplementary  statement 
made  by  Dr.  C.  Francis  Jenkins 
Moneer  in  experiments  to  perfect 
ransmission  of  pictures  by  radio.  Dr. 
Fenkins  believes  that  motion  pictures 
n  the  home,  "brought  in"  by  inex- 
pensive radio  sets,  will  be  available 
,vithin  a  few  months.  Jenkins  now  is 
xperimenting  on  a  device  which  he 
)elieves  can  be  manufactured  as 
heaply  as  the  average  receiving  set. 

"With  a  telescope  we  can  see  great 
listances,  But  only  along  straight 
ines,  whereas  with  radio  we  can  see 
ilong  curved  lines,  through  obstruc- 
ions,  over  mountains,  and  evenutally 
,ve  shall  see  half  way  around  the 
arth,"  he  declares. 


Exhibitor  Invents  New 
Synchronization  Device 

Oconto,  Wis. — The  Merritt  3ynco- 
ihone,  a  musical  device  for  cueing 
lictures  has  been  invented  by  Arthur 
Merritt,  proprietor  of  the  Princess 
ind  Gem.  He  plans  to  stage  a  de- 
nonstration  in  about  30  days.  The 
nachine  resembles  a  phonograph  and 
'lays  the  standard  records.  It  is 
(Continued   on   Page    12) 


iCallet  Firm  Buys  Another, 
with  20  Goal  This  Year 

Oneida,  N.  Y.— Kallet  Theaters  of 
his  city  have  purchased  the  Avon  at 
Syracuse.  The  company  now  con- 
rols  three  theaters  at  Syracuse,  two 
1  Rome  and  two  in  Oneida,  one  in 
Janastots  and  two  in  Utica,  and 
lans  to  extend  its  chain  to  20  during 
928. 


franklin  in  Middle  West 
n  Way  to  N.  Y.  for  Confab 

Chicago— Harold  B.  Franklin  is 
ere  en  route  to  New  York.  On  his 
rrival  in  the  East,  he  is  expected 
D  attend  conferences  on  the  four- 
ornered  Wesco  pool.  This  has  for 
s  object  the  uniting  under  the  Mid- 
(Continued  on   Page   12) 


GERMAN  PRESS  HITS  r.N. 
PLAN  TO  JY  PHOEBUS 

Government  Called  on  to 

Prevent  Consummation 

of  Proposed  Deal 

Berlin  (By  Cable) — Protest  against 
the  deal  by  First  National  for  pur- 
chase of  the  Phoebus  Film  Co.,  is 
being  voiced.  Party  lines  are  being 
forgotten  by  newspapers  in  their  de- 
mand that  the  government  prevent 
consummation  of  the  deal,  which  they 
feel  would  result  in  further  Amer- 
icanization of  the   German  nation. 

Hugo  von  Lustig,  who  last  spring 
made  the  agreement  for  distribution 
of  First  National  films  in  Germany, 
is  declared  to  be  acting  for  the  Amer- 
ican company  in  closing  the  deal. 

Alfred  Hugenberg,  newspaper  mag- 
nate, who  heads  Ufa,  has  been  dicker- 
ing for  purchase  of  Phoebus,  but  is 
declared  unable  to  meet  the  high  bid 
made  by  First  National. 

If  First  National  acquires  the  the- 
aters controlled  by  Phoebus,  it  is  de- 
clared, the  market  will  be  flooded 
with  American  pictures. 


"Wings"  300th  Performance 

"Wings,"  the  war  aviation  melo- 
drama at  the  Criterion,  will  reach  its 
300th  performance  mark  at  Monday 
matinee.  The__picture  will  then  be 
five    and    one-half    months    old. 


McGuirk  Ridicules  Report 
He  Will  Quit  Stanley  Post 


ACADEMY  ACHIEVEMENTS 
OUTSTANDING  EIRST  YEAR 


Warding  off,  within  two  months 
after  its  formation,  a  proposed  gen- 
eral wage  reduction  of  ten  per  cent, 
to  be  followed  five  months  later  with 
successful  negotiation  of  a  uniform 
contract  for  free  lance  players,  is  a 
brief  summary  of  the  accomplish- 
ments of  the  Academy  of  M.P.  Arts 
and  Sciences  in  the  less  than  a  year 
of  its  existence. 

Spurred  by  its  success  on  the  free 
lance  contract,  the  Academy  now  has 
set  about  to  secure  a  standard  form 
of  contract  for  all  other  studio  work- 
ers. 

A  resume  of  the  Academy's  activi- 
ties for  the  year  is  a  feature  of  THE 
1928  FILM  DAILY  YEAR  BOOK, 
to  be  issued  this  month. 


F.  N.  Proves  Right  to 
"Her  Wild  Oat"  Title 

Use  of  "Her  Wild  Oat"  as  the  title 
of  the  First  National  picture  starring 

(Continued    on    Page    3) 


They  'II  Talk  Soon 

IT  is  only  a  matter  of  several  years  before  the  silent  drama  will 
find  its  tongue  unloosened.  Talking  pictures  have  not  reached 
their  stride  yet,  but  it  should  not  be  forgotten  that  the  syn- 
chronization of  sound  and  action  is  still  in  the  experimental  stage. 
While  it  may  take  some  time  before  the  principle  is  developed 
scientifically  and  commercially  to  the  point  where  its  application 
to  the  theater  can  be  made  in  a  large  scale,  the  development  will 


come. 


One  organization  which  has  spent  a  tremendous  amount  of 
money  and  time  on  its  device  declares  its  satisfaction  with  the 
progress  made  to  date  and  yet  concedes  that  the  path  to  com- 
plete perfection  still  stretches  before  it. 

The  field  is  new.  While  several  devices  have  reached  the 
market,  costs — manufacturing  and  sellings— continue  to  make 
synchronization  something  which  the  de  luxe  operator  alone  can 
aiiford  to  buy.  Other  equipments  are  on  the  way.  There  will  be 
no  lack  of  them  on  the  market.  This  is  certain.  It  is  our  opinion 
that  synchronization  will  become  popular  in  a  trade  sense,  only 
when  the  distributor  brings  the  price  down  to  a  level  which  will 
permit  all  theater  owners,  large  and  small,  to  equip  their  theaters 
with  it. 

Within  the  year — perhaps  not  so  soon — practically  every 
producer  and  distributor  will  be  selling  talking  films  as  well  as 

(Continued    on    Page    3) 


Rossheim  Charges  Plot  to 

Force  Down  Stock  by 

False  Reports 

Philadelphia — Branding  as  ridicu- 
lous reports  that  he  is  to  "step  down" 
from,  the  presidency  of  the  Stanley 
Co.,  John  J.  McGuirk  terms  the  re- 
ports the  work  of  "malicious  mis- 
chiefmakers."  Irving  D.  Rossheim, 
treasurer  of  the  company,  charges 
there  is  a  plot  to  circulate  false  re- 
ports regarding  Stanley  in  an  effort 
to  force  down  the  stock. 

"Unknown  large  financial  interests" 
are  circulating  false  reports  that  there 
is  internal  dissension  in  the  Stanley 
ranks  and  that  heavy  stockholders 
are  "unloading,"  in  an  effort  to  drive 
down  the  stock,  preparing  to  buy  up 
large  blocks  of  shares,  Rossheim 
claims. 

Statements  of  McGuirk  and  Ross- 
heim followed  publication  in  "The 
Exhibitor,"  local  regional,  which 
(Continued  on   Page   12) 


FOX  REPORTED  PLANNING 
INVASION  OF  PORTLAND 


Portland,  Ore. — With  a  Fox  the- 
ater declared  planed  at  Seattle,  this 
city  is  also  looking  forward  to  a  Fox 
project,  which  would  complete  the 
invasicn  of  key  cities  on  the  Coast. 

In  addition  to  the  Seattle  Fox 
house  declared  planned,  there  is  re- 
port in  that  citv  that  Pantages  also 
is   planning  a   first   run   there. 


"Firebug"  Charged  With 
Two  Blazes   Is   Sought 

Madison,  Wis.— Police  are  seeking 
a  "firebug"  who  set  fire  to  two  of 
Madison  theaters  and  attempted  to 
burn  a  third.  At  the  Parkway  |2,000 
damage  was  done  back  stage  and  to 
equipment  while  at  the  New  Orpheum 
a  similar  fire  was  extinguished  sTiort- 
ly  after  it  had  started.  At  the  Gar- 
rick  stock  house,  the  man  was  fright- 
ened away. 


Johnson  Opening  Jan.  23 

Jan.  23  is  opening  date  of  "Simba." 
Mr.  and  Mrs.  Martin  Johnson's 
African  hunt  picture  which  will  be 
offered  as  a  roadshow  attraction  at 
the  Earl  Carroll  theater,  New  York, 
M.  J.  Weisfeldt,  is  handling  the  pic- 
ture which  will  be  shown  at  |2  top. 


! 


THE 


-:xi^ 


DAILV 


Sunday,  Janueiry  8,  19! 


M  XLIII  No.  6     Sunday,  )an.  8. 1928      Price  25 Cents 


lOHN  W.  ALiCOATE 


Publisher 


Published  dailv  except  Saturday  and  holidays 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Fon;.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
VVilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
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E.  Gausman,  Ambassador  Hotel:  'Phone. 
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Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


High    Low    Close      Sales 

Am.    Seat.    Vtc 40         40  40            500 

*Am.    Seat.    Pfd 48  

♦Balaban  &  Katz 60^       

*Bal.    &    Katz    Vtc 7354       

Eastman     Kodak     .165M   164  165            700 

*East.   Kodak  Pfd 129  

*tFilm     Inspection 4           .... 

•First    Nafi     Pfd 1045i       

Fox     Film     "A"...   84^     83J4  84J4     5,100 

tFox  Theaters  "A".   21^     2154  '^■Wa,          20 

*Intern'l    Project 10           .... 

Keiths    6s    46    100^    lOOM  100^             5 

Loew's,    Inc 59^8     58-5'^  58-Ji     1,300 

ttLoew's,   6s  41WW.107        106M  107               27 

ttLoew's,6s41x-war.l005^      99%  1005/5           32 

M-G-M    Pfd 2-514     251^  25  54         700 

*M.  P.  Cap.  Corp.. TV%       

Pathe     Exchange...      4J4        4  4J4         600 

Pathe   Exch.    "A"..   17>4     16  17         3,600 

ttPathe  Exch.  7s  37  80%     80H  80%            4 

Paramount   F-L    ...116       113  116       16,200 

Paramount    Pfd.     ..124        121^4  124             400 

♦ttPar.Bway.S-^sSl 102>^       .... 

**Roxy     "A"      28         26         

**Roxy    Units    30         28         

**Roxy   Common    . .      7  6  

**Skouras    Bros.    ..41         39  

Stan.    Co.    of   Am..   53%     S3J4  S3J4       •••• 

*tTrans-Lux  Screen 3J4       ■••• 

**United  Art.    Com.   15         14         

•♦United    Art.    Pfd.  85         80         

Univ.     Pictures      ..23         23  23             100 

Univ.     Pict.     Pfd..   98         98  98              30 

tWarner    Bros.     ...    1554     1454  IS         3,700 

Warner   Bros.   "A".    24%     23}4  24        10,800 

•Last  Prices  Quoted    ••Bid   and   Asked    (Over 

tne   Counter) 
tCurb  Market  ttBond    Market 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley   in    Philadelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  1  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant    J040 


INDEX 

PAGE 

THEY'LL    TALK   SOON,   An   Editorial   by   Maurice   Kann 1 

FINANCIAL,   by   Charles  F.    Hynes    2 

DEVELOPMENTS    IN    PRESENTATIONS,    by    Jack    Harrozver 4 

FOREIGN   MARKETS,    by   James   P.    Cunningham 5 

REVIEWS   OF   THE  NEWEST  RELEASES,   by  Lilian   W.   Brennan 6-7 

THEATER  EQUIPMENT  AND   MANAGEMENT,   by  Arthur   W.   Eddy..  8 

EXPLOIT-0-GRAMS,    Daily    Tips    for    Showmen 9 

HOLLYWOOD    HAPPENINGS,    Coast    News    by    Telegraph 10-11 

"A   LITTLE  FROM  LOTS,"   by  Ralph   Wilk n 

THE    WEEK'S  HEADLINES,   Review  of  the  News 12 

AND   THAT'S   THAT,   by  Phil  M.   Daly 12 


PFVTTJMrc 

PAGE 

PAGE 

BRANDED    SOMBRERO 

7 

STAGE    KISSES    

....  7 

CHINESE    PARROT    .... 

6 

TWO    FLAMING    YOUTHS 

....   6 

THE    DOVE         

6 

THE    WARNING    

WEST    POINT     

....   6 
....   6 

HEROES    IN    BLUE    .... 

6 

HUSBANDS   FOR    RENT 

6 

WHEEL    OF   DESTINY    .... 

....   6 

SHORT 

SUBJECTS     7 

Marks  Buys  Oshawa  House 

Oshawa,  Ont.  —  Alderman  Ernie 
Marks,  one  of  the  theatrical  pioneers 
of  Canada,  has  purchased  the  Martin 
which  he  has  operated  for  some 
years.  The  price  is  reported  at  $70,- 
000  and  several  thousands  of  dollars 
will  be  spent  in  alterations.  Marks 
and  his  brothers,  were  among  the  first 
showmen  in  the  Dominion,  operating 
"Marks  Bros.  Shows"  many  years  be- 
fore   the    introduction   of   pictures. 

Fire    Guts   Jamestown   House 

Jamestown.  N.  Y. — William  Smal- 
ley's  Johnstown,  formerlv  the  Grand, 
was  prutted  by  fire  caused  by  an  over- 
heated boiler.  The  flames  spread  to 
adjoining-  propertv  causing  damage  of 
$200,000.  The  fire  started  just  be- 
fore doors  were  scheduled  to  open 
for  the  matinee.  The  house,  which 
seated  1,300  had  a  combination  policy. 


Reopen  Arkansas  House 

Newport,  Ark. — The  interior  was 
closed  for  two  weeks  for  extensive 
remodeling. 


Joe  Douglas  Buys  Nebraska  Theater 

Hooper.  Neb.  —  Joe  Douglas  has 
purchased  the  Amusu  from  A.  M. 
Herman. 


Buys  Kansas  Theater 

Colony.  Kans. — L.  O.  Nickels  has 
purchased  the  Garden  from  W.  J. 
Dehler. 


Arthur   Loew   Sails 

Arthur  Loew  of  M-G-M  sailed  Fri- 
day night  on  the  Aquatania  for  a 
month's  trip  abroad,  including  a  visit 
to  Paris. 


Hopper  on  Cruise 
E.    Mason    Hopper    sailed    Friday 
r>hoprd  the  France  for  a  cruise  in  the 
Mediterranean. 


Eddie  Kueppers  at  Milwaukee 

Milwaukee- — Eddie  Kuteppers,  for 
the  last  two  years  in  charge  of  publici- 
ty for  Northwest  Theater  Circuit 
(Finkelstein  and  Ruben)  at  St.  Paul 
has  been  named  assistant  advertising 
manager  to  M.  P.  Kelly  of  Alidwesco 
Theaters,  Inc.  Kueppers  also  will 
have  charge  of  publicity  at  the  Wis- 
consin theater  here. 


House    Opening   This    Month 

Milwaukee — The  1,400-seat  theater 
being  erected  by  the  Layton  Improve- 
ment Co..  at  National  and  22nd  Aves.. 
at  a  cost  of  ?500,000,  will  stage  its 
formal  opening  some  time  this  month. 


Glett   Back   from   Trip 

Charles  L.  Glett  has  returned  to 
New  York  after  a  trip  through  the 
South  where  he  made  the  last  three 
of  the  series  of  13  Edgar  Guest  Po- 
etic Jev/els.  Marcel  Le  Picard  was 
cameraman. 


New  Racine  House  Opens  Soon 

Racine.  Wis. — The  Plaza  is  near- 
jng  completion.  The  interior  dec- 
orating has  been  completed,  and  it 
is  thought  that  it  will  be  ready  for 
opening  in  two  weeks.  Dan  Kelli- 
her  of  Elkhorn,  Wis.,  has  leased  the 
new  theater. 


Columbia,    Mo.,   Contract  Let 

Columbia,  Mo. — J.  Dozier  Stone, 
chief  promoter  of  the  new  Missouri, 
has  announced  awarding  of  the  gen- 
eral contract  for  construction  of  the 
building  to  cost  $133,755. 


14-37    BWAY.  N.y                            TEUSSeO   PENN. 
-ALSO    aS.OOO    COSTUMES    TO    Bf MT 


New  Theaters 


Lexington,  Neb. — R.  E.  Falkinburg,  ow  r 
of  th  Majestic  and  Lyric,  is  preparing  to  0|| 
another  theater  here. 


Collinsville,  Tex. — M.  Jacks  has  opened 
Palace. 


I 


Eden,  Tex. — W.  T.  Molloy  has  opened    t 
New  Eden. 


Fort    Stockton,   Tex. — Oscar  Korn  is  pi 
ning   to   build    the    Palace. 


Levelland,  Tex. — W.  B.  Blankenship  is 
ting  ready   to   build  a  theater  here. 


Temple,  Tex. — Dent  Theaters  will  erect 
Arcadia,  work  starting  at  an  early  date. 


San  Antonio,  Tex. — A  new  unit  of  the  \^l 
tory    Theaters   will   be   built   here   at   an   e; 

date. 


McCamey,     Tex. — Oscar    Korn    has    pl| 
under   way    for   a   theater. 


Midland,   Tex. — The  K.    &   H.    circuit 

erect  a  $50,000  theater  here. 


Kno.xville.  Tenn. — Contract  has  been  let 
a  new  $1,000,000  theater  by  Publix,  to 
known  as  the  Tennessee.  Work  will  cq 
mence  at  once. 


Rosemont,   Pa. — A.   C.   Bieber,  Philadelp 
architect,    is   preparing   plans   for   a   2,000-sl 
theater,  stores  and  apartments  to  be  builtl 
Rose   Lane  and   Lancaster  Ave.   at  a  costl 
$350,000.      Construction  will  start  in  the  spril 


Philadelphia — General   contract  for  build 
a   theater  at   Frankford  Ave.   and   Granite 
has  been  awarded  to   David   Lutz   &   Co., 
2218  Chestnut  St.     The  theater  is  being  bi'l 
for  the  Forum  Amusement   Co.     W.   H.   Is 
is   the   architect. 


Darby,  Pa. — Contract  to  build  a  theaterl 
Chester  Pike  and  Parker  Ave.  has  b) 
awarded  by  Equity  Theaters,  Inc.,  to  Sims 
&  Co.,  2313  Walnut  St.  William  H.  1;: 
is  the  architect.  The  theater  will  seat  2,0L 
Work  will  start  at  once,  and  it  is  scheduledtl 
open   Sept.   1. 


AVAILABLE   FEBRUARY    1st 

Very  desirable  space  for  exchange  or 
producer.  Vault  accommodations.  Pro- 
jection room  on  floor — Inquire 

First    Division    Pictures,    Inc. 
729  Seventh  Avenue  12th  floor 


'  Svenione  oJm 


w 

I  Wherever 
If  you  go- 
lf Plaza  Hotels 
W,  are  famous. 
ft' — In  Boston 

—In  New  York 
JL  — In  London 
Also  in 
'Hollywood 
if  B  the 

HOIIrVWOC  Dl 

PIAZA 

HoUymooJ,  Cal>ionii0 


THE 


Sunday,  January  8,  1928 


-<Stk 


DAILY 


PREPARING  fOR  FIGHT 
TO  KlU  N.  Y.  CENSORSHIP 


Albany,  N.  Y.— The  stage  is  set 
for  the  passage  of  a  bill  designed  to 
abolish  the  law  for  state  censorship 
of  pictures. 

A  bill  has  been  prepared  and 
drafted  and  will  be  introduced  in  the 
Legislature  Monday  night  when  the 
legislators  return  to  Albany  to  take 
up  their  duties  for  the  1928  session, 
'i  he  measure  provides  for  repeal  ot 
the  censor  law. 

The  books,  records  and  documents 
of  the  division  would  be  turned  over 
to  the  Secretary  of  State  or  the  com- 
missioner of  education  for  the  pur- 
pose of  winding  up  the  business  and 
affairs  of  the  motion  picture  division. 

Enactment  of  the  act  will  not  af- 
fect any  suit  of  proceedings  pending 
against  the  motion  picture  division 
at  the  time  it  is  planned  to  become 
effective,  July  1,  1928. 

It  is  expected  that  Assemblyman 
Louis  A.  Cuvillier  of  New  York 
City  will  introduce  the  measure.  He 
always  has  been  an  earnest  supporter 
of  the  abolishment  of  the  censorship 
of  motion  pictures  by  a  state  agency, 
and  he  and  his  associates  will  extend 
every  possible  effort  to  obtain  the 
early  passage  of  this  legislation. 


Orlando  Company  Organized 

Jacksonville,  Fla. — Charter  has 
been  granted  to  the  Orlando  M.  P. 
Co.  of  Orlando  with  capital  of  $100,- 
000  for  the  purpose  of  dealing  in 
purchase  and  sale  of  theaters.  Di- 
rectors are  S.  S.  Spencer,  H.  C.  Craw- 
ford, Jr.  and  L  M.  Simmons. 


Litchard  At  Batavia 

Batavia,  N.  Y. — Alexander  Litch- 
ard, former  manager  of  the  Babcock 
in  Wellsville  one  of  the  chain  oper- 
ated by  Theatrical  Utilities  Corp.,  has 
been  made  manager  of  the  company's 
two  houses  here,  the  New  Family 
and  Dellinger. 


o 


Exhibitors 
Daily  Reminder 


Lincoln* s  and 
Washington's 

birthdays 

soon.  Prepare 

shows 

accordingly. 


Sun.,  Jan  8,   1928 


They'll  Talk  Soon 

(.Continued   from   Page    1) 

silent  films.  The  ckvelopment  is  of  the  greatest  potential  im- 
portance because  it  has  carried  the  earmarks  of  an  agency 
through  which  new  patrons  can  be  attracted  to  picture  theaters 
while  the  hold  on  old  customers  is  further  cemented. 

Chaplin  and  Lloyd 

Chaplin  promises  three  for  1928.  Lloyd  will  make  two  a 
year,  this  year  and  all  years  to  come.  That's  news  for  the  public 
as  well  as  the  exhibitor.  That  would  mean  five  pictures  from 
two  great  drawing  cards  this  year.  Chaplin  and  Lloyd  attract 
money  on  a  sheer  personality  basis.  The  public  goes  to  see  them 
as  comedians.  If  one  of  their  pictures  is  more  meritorious  than 
another,  still  greater  box-offices  record  the  difference.  The  basic 
drawing  power  is  there,  however,  and  cannot  be  disputed.  There- 
fore, their  decision  to  turn  out  pictures  more  often  and  with 
some  degree  of  release  consistency  constitutes  one  of  the  im- 
portant developments  of  the  week. 

KANN 


Newspaper  Opinions 


"The  Enemy" 

M-G-M 

Aster 

AMERICAN—*  *  *  Miss  Gish  has  liule 
to  do  except  walk  through  scenes,  and  this 
she    does    in    a    characteristic    listless    manner. 


DAILY  MIRROR — *  *  *  In  clinging  to 
its  original  script,  "The  Enemy"  is  notning 
if  not  successlul.  Mr.  Pollock's  conver- 
sational harangue  against  battle  has  been  trans- 
ferred  to   the   screen.    *    *    * 

DAILY  NEWS — *  *  *  She  is  a  serious 
young  woman  who  has  taken  direction  well. 
And  when  good  scenes  are  awarded  her,  she 
does  splendid  work.  When  the  film  drags 
and  there's  nothing  for  Miss  Gish  to  do  but 
look    agonized    and    emaciated,    she    does    that. 


HERALD-TRIBUNE—*  *  *  If  the  pic- 
ture is  disappointing  at  times  it  cannot 
wholly  be  charged  to  the  direction  of  Fred 
Niblo,  who  has  followed  copy  and  achieved 
much   at   several    intervals.    *    *    ♦ 

POST — *  *  *  The  direction  is  consistently 
subtle  and  distinctly  a  departure  from  the 
direction  of  any  other  war  film  which  has 
yet   visited   Broadway.    ♦    *    •  , 

TELEGRAM — *  *  *becomes  a  splendid 
picture — a  picture  which  may  cause  a  certain 
hysteria  in  the  100  per  cent  portions  of  our 
broad    land.    »    *    * 

TELEGRAPH — *  *  *  Fred  Niblo  has  taken 
this  theme  and  interspersed  it  with  a  charm- 
ing love  tale,  and  it  is  in  these  romantic 
scenes  rather  than  in  the  war  episodes  that 
the  picture  achieves  some  fine  moments  of 
beauty.    *    *   * 

TIMES — *  *  *  There  is  nothing  particu- 
larly subtle  about  this  production.  Hokum 
is  Mr.  Niblo's  standby,  and  with  it  he 
garnishes   his   story.    ♦    *    * 

WORLD — *  *  *  It  is,  I  think,  one  of  the 
best  and  most  important  of  all  that  class  of 
pictures  which  we  have  come  to  look  upon  as 
being   "war   films."   *    *   ♦ 


"The  Gay  Defender" 
Paramount 
Paramount 

AMERICAN—*  *  *  Richard  Dix  is  so 
typically  American  that  the  cards  are  some- 
how stacked  against  him,  cinematically  speak- 
ing, in  his  Spanish  stuff.  It  just  isn't  con- 
vincing.   *    •    * 

DAILY  MIRROR—*  *  *  Manages  to  be  a 
fair   specimen   of   silent   drama.    *   •    * 

DAILY  NEWS— »  *  *  There  isn't  any 
reason   in  the   world   why   Richard   starred   in 


"The     Gay     Defender"     nor     why     La     Cava 
megaphoned   it.    *    *    * 

EVENING  WORLD—*  *  *  Dix  is  great 
as  the  dashing  caballero  and,  despite  the 
superhuman  things  he  is  called  upon  to  do, 
he   is   superb.   *    *   • 

GRAPHIC—*  *  *  As  far  as  Dix  is  con- 
cerned, this  is  one  of  the  worst  pictures  he 
has   ever   made.    *   •    • 

HERALD-TRIBUNE—*  *  *  Dix  looks  un- 
usually handsome  and  gives  a  fine  perform- 
ance. One  doubts  whether  he  does  his  own 
riding    and     shooting    and    knifing.     »    •     » 

POST — *  *  *  His  vehicle  is  not  altogether 
convincing,  in  that  Mr.  Dix  is  no  one's 
idea  of  an  early  California  don;  and  there 
are  moments  when  one  suspects  strongly 
that   the   hero   doesn't   like    his    part.    *    *    * 

SUN — *  *  *  The  moral  is:  The  Messrs. 
Dix  and  La  Cava  should  go  back  to  light 
satirical    comedy.    *    *    • 

TELEGRAM—*  *  *  the  best  film  in 
which  the  capable  Dix  has  emerged  for  quite 
a  number  of   moons.   •   *   * 

TIMES — *  *  *  Gregory  La  Cava,  an  ac- 
complished director,  has  succeeded  in  creat- 
ing interest  in  the  scenes  with  knife-throwing, 
the   whip   and   the   gun-play.    •   •   ♦ 


"A  Hero  for  a  Night" 

Universal 

Colony 

AMERICAN—*  *  *  Tryon  is  tryin'  to  do 
the  smart-alecky  young  man  a  la  our  friend, 
Bill  Haines,  although  he  is  without  Haines's 
charm    and    personality.    *    »    * 

DAILY  MIRROR—*  *  *  This  is  the 
balmiest  worthless  and  one  of  the  most  in- 
considerable celluloid  festivals  of  the  year. 
And,  for  some  reason  which  I  shall  never 
know,    it   is   one   of   the   funniest.    »    *    * 

HERALD-TRIBUNE—*  *  *  has  the  back- 
ground for  a  slapstick  comedy  of  real  ex- 
cellence— yet  the  direction,  unfortunately,  is 
so  slovenly  and  the  belief  of  the  producers 
that  the  insufferable  character  of  their  hero 
is  simply  grand  is  so  annoying  that  the  film 
becomes  only  a  pretty  fair  program  picture. 
*    *    * 

POST — *  *  *  an  excellent  example  of  a 
comedy  that  is  "made,"  if  at  all,  by  its 
gagmen,  and  nowhere  by  either  its  cast  or 
situations — with   the  exception   of   one.    •   •    • 

SUN — *  *  *  is  one  of  those  bound  and 
gagged  and  thoroughly  witless  comedies  hung 
on   a   thin   thread   of   story.    ♦    *    » 

TIMES—*  •  •  Although  the  story  is  some- 
what involved  and  rather  far-fetched,  it 
possesses  enough  ingenuity  and  clever  "gags" 
to  make  it  more  than  passably  amusing.  *  »  • 


TO  SETTLE  PROTEST 


Revision  of  "The  King  of  Kings," 
in  order  to  eliminate  the  sequences 
in  which  the  Jews  are  associated  with 
the  crucifixion,  is  planned  by  Pathe. 
i  his  announcement  was  made  by  Al- 
fred M.  Cohen  of  Cincinnati,  interna- 
tional president  of  the  Independent 
Order  of  B'nai  Brith,  following  con- 
ferences with  representatives  of  the 
producers,  the  Hays  office  and  a  com- 
mittee of  the  Anti-Defamation 
League  of  the  Order.  John  C.  Flinn, 
now  en  route  to  the  Coast,  will  work 
with  Cecil  B,  De  Mille  in  making  the 
eliminations  and  also  in  preparing  a 
prologue  which  will  be  added  as  part 
of  the  exoneration  change. 


F.  N.  Proves  Right  to 
"Her  Wild  Oat"  Title 

(Continued    from    Page     1) 
Colleen  Moore  was  upheld  by  U.  S. 
District    Court,    New    York  with   de- 
nial   of    a    request    for   an    injunction 
restraining  use  of  the  title. 


3,522-Seat  House  for  Worcester 

Worcester,  Mass. — Plans  filed  here 
by  the  Keith-Albee  interests  for  a 
proposed  theater  on  Main  St.,  would 
give  Worcester  its  largest  theater 
with  seats  for  3,522.  The  Keith-Al- 
bee interests  have  an  option  on  choice 
Main  St.  property  with  30  days  re- 
maining in  which  to  exercise  it.  This 
is  one  of  the  houses  proposed  in  the 
K-A  invasion  of  "Poli  towns"  of  Now 
England. 


Two  Houses  for  Leominster,  Mass. 

Leominster,  Mass. — Ground  was 
broken  this  week  for  a  new  combina- 
tion theater  to  replace  the  Music  Hall 
destroyed  a  few  months  ago  by  fire. 
The  new  theater  will  be  known  as  the 
Plymouth  and  will  have  seating  ac- 
commodations for  1200.  Thomas  Mc- 
Evoy  who  owned  the  Music  Hall 
and  who  also  conducts  the  Rialto  here 
is  building  it. 

Another  new  house  is  being 
planned  by  Frank  Tragia  which  will 
bear  his  name.  This  will  have  seating 
accommodations    for    2000. 


Fire  Damages  $500,000  House 

Collingswood,  Pa. — The  new  $500,- 
000  Collingswood  scheduled  to  open 
in  about  a  week  was  badly  damaged 
by  fire  caused  by  crossed  wires.  The 
damage  to  the  building  will  delay 
opening  until  March  1. 


Start  Sunday  Shows 

Irvington,  N.  J. — Stanley-Fabian 
has  decided  to  run  Sunday  shows  at 
the  Sanford,  and  have  the  backing 
of  the  business  men's  association 
which  has  been  advocating  Sunday 
openings. 


Bradley  Managing  Two 
Dycr.sburg,  Tenn.— J.  P.  Bradley 
of  Nashville  has  been  made  manager 
of  the  Palace  and  Frances  by  the 
Crescent  Amusement  Co.  Bradley 
succeeds  Walter  E.  Harmon. 


¥He 


DAILY 


Sunday,  January  8,  1928 


SHOWMANSHIP   ANALYSES   OF 

PRESENTATIONS   AT   LEADING 

THEATERS 


Presentations 


A   PRACTICAL    GUIDE  TO   ALL 

EXHIBITORS  IN  BUILDING  UP 

PROGRAMS 


\By   JACK   H ARROW ER 


ENGLISH  HUNTING  SCENE 
EINE  COLOR  BIT  AT  ROXY 


The  symphony  orchestra  presented 
"The  Dawn,"  with  an  allegorical 
stage  interpretation  by  Jeanne  Migno- 
let.  This  was  followed  by  three  di- 
vertissements by  Gambarelli,  the 
ballet  corps  and  Adelaide  De  Loca. 
Ihe  musical  settings  tor  these  num- 
bers were  Irom  Tchaikowsky,  Otten- 
bach  and  Saint-Saens  respectively. 

The  most  spirited  stage  presenta- 
tion, and  also  the  most  colorful,  was 
titled  "A  Hunt  Rendezvous,"  typi- 
lyiiig  an  English  hunt  episode,  ihe 
Cathedral  choir  and  ensemble  were 
used  in  support  of  the  Roxy  vocalists, 
JrLeien  Arclelle,  Douglas  Stanbury  and 
iiarold  Van  Duzee.  The  stage  set- 
ting was  an  old  English  baronial 
hail,  with  the  company  just  returned 
from  the  hunt  in  their  gay  red  riding 
jackets.  They  set  about  the  table 
that  ran  the  length  of  the  stage,  and 
the  old  English  songs  were  put  across 
with  a  great  punch.  Plenty  of  atmos- 
phere. 

The  Movietone  again  featured  the 
newsreel,  and  the  accompanying 
sounds  of  armj-  airplanes  bombing  a 
bridge  was  nothing  less  than  thrilling. 
Then  came  "Roxy  Revels,"  with 
Irwin  Abrams  orchestra,  the  ballet 
and  the  Sixteen  Roxyettes.  It  opened 
with  "Hits  of  the  Day,"  nicely  pre- 
sented by  the  orchestra,  and  then 
four  units  were  put  over  with  the 
artists  coming  down  a  stairway  be- 
hind a  scrim  to  the  stage.  The  best 
part  of  this  presentation  was  the 
windup,  with  John  Griffin  singing 
"Love  Is  Like  a  Cigarette."  At  each 
repetition  large  panels  were  reversed 
in  a  series,  revealing  costumed  groups 
of  various  countries,  the  reverse  side 
of  the  panel  presenting  a  miniature 
background  appropriate  to  the  cos- 
tumed group.     The  feature  followed. 


Foster  Girls  at  Paramount 
A  troupe  of  Foster  Girls  appear  in 
the  Blue  Plate  unit  this  week  at  the 
Paramount,   New   York,   the   booking 
being  handled  by  Lyons  &  Lyons. 


Dancing  Debutantes  at  Pittsburgh 
The    Dancing    Debutantes    start    a 

three    weeks'    engagement    this    week 

at  (he  Penn,  Pittsburgh. 


Fred  Bowers  at  Newark 

Fred  Bowers  is  one  of  the  attrac- 
tions at  Pantages'  Newark  this  week. 


xy     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builders 

BARREL  O'  FUN  and 
PACKAGE  PARTY 

Phone  me  at  SPRine  4613 
j  Wrile  me  at  339  Lafayette  Street.  N.  Y.  C. 


ALL  AROUND  GOOD  SHOW 
ATTHEPARAMOUNT,N.Y. 

The  Paramount  presented  "Treas- 
ure b'hips,"  a  small  scale  musical 
comedy  devised  and  stageji  by  Irank 
Cambria.  A  thoroughly  good  bit  ot 
entertainment,  too.  Val  and  Ernie 
btanton  with  their  musical  talent  and 
ready  wit  were  the  piece  de  resist- 
ance of  the  show  ana  a  genuine  hit. 
Cliaries  Bennington,  the  peg  leg 
dancer  and  a  group  of  young  peg  leg 

ancers  scored  a  hit.  iliese  same 
boys  did  a  novelty  harmonica  num- 
ber tliat  also  registered  sure  tire. 
Ine  l-elicia  borei  Girls  offered  their 
usual  quota  of  clever  dancing  and 
tnere  were  "The  Argentine  Gauchos," 
Carlo  and  Norman,  m  specialty  num- 
bers. Walter  bmith  sang  "iong  of 
tne  Buccaneer"  and  Mary  jf  abian  was 
heard  in  "Serenade  Granada'  ana 
'Hasta    Manna."      Eou    Kosloff    and 

he  Paramount  Stage  Orchestra  sup- 
plied a  peppy  musical  score  and  the 
setting    ana    costumes,    carrying    out 

he  atmosphere  of  pirate  days,  were 
Wholly  attractive.     Ihe  screen  enter- 

ainment  consisted  of  "Rose  of  Kil- 
larney,"  the  newsreel  and  "Two 
t  laming  \ouths."  Jesse  Crawford 
did  his  stuff  at  the  organ  and  there 
was  a  combination  stage  show  and 
overture  called  "A  Musical  Bouquet," 
comprised  of  vocal  and  dance  enseni- 

les  to  round  out  the  show. 


Rita  &  Teska  at  Capitol 

Rita  &  Teska  are  one  of  the  stage 
features  at  the  Capitol,  New  York  on 
the  current  week's  bill.  Lyons  & 
Lyons  are  booking  the  act. 


Booking  Capitol,  Elizabethport 

Fally  Markus  is  booking  the  acts 
into  the  Capitol  at  Elizabethport,  N. 
J.,  starting  Jan.  12  with  five  on  a  split 
week  policy. 


Trixie  Hicks  in  Newark 

Trixie  Hicks  is  playing  Branford 
in  Newark  this  week,  the  act  being 
handled  by  the  Samuels  Musical 
Bureau.  Edgar  Dudley's  Girls  are 
also  on  the  program. 


Kennedy  in  Return  Engagement 

Chick  Kennedy  is  scheduled  for  a 
return  engagement  at  the  Branford, 
Newark,  N.  J.,  for  the  week  of  Jan. 
14. 


Cesar  Nesi  at  Mosque 

Cesar   Nesi  is  plaj'ing  the   Mosque 
at  Richmond,  Va.,  this  week. 


"Blue  Plate"  Features 

Paramount  Program 

A   production   overture,   "Bohemian 
Girl,"  opens  the  program  at  the  Para- 
mount.      The    stage    presentation    is 
{Continued   on   Page    12) 


CHESTER  HALE  GIRLS  AT 
CAPITOL  SCORE  AGAIN 


The   Capitol  ofifered  a  stage   show 
in   the   form   of   a   "Midnight   Revue" 
with   the   performers   participating   in 
a  typical  New  Year's  Eve  revel.  The 
Capitolians,    under    the    direction    of 
Walt    Rosener,    contributed    the    or- 
chestra   numbers    with    one,    an    im- 
pression   of    various    songs    as    they 
might    be    played    by    various    com- 
posers.    Florence  Brady  sang  a  song 
from    "Show    Boat"    and    an    encore 
number;  Willie  Robyn  was  on  deck 
with  his   tenor  solo.     Toots   Novello 
turned  off  acrobatic  tricks  to  the  de- 
light of  the  audience  and  Jane  Over- 
t.^n    entertained    the    patrons    of    the 
"night     club"     with     black     bottom. 
vlills    and    Shea    did    a    right    clever 
apache  number  and  Lyndon  and  Far- 
nan   offered   a   smart   comedy   dance 
hat    went    over    big.      The    Chester 
Hale    Girls,    as    usual,   were    the    life 
of    the    party.      Costumes    and    stage 
etting  were  colorful  and  atmospheri- 
cally    correct.       The     overture     was 
'Second    Hungarian    Rhapsody"    and 
he   screen   offered  the   newsreel  and 
•West  Point." 


Art  Kahn's  Band  Opens 
at  B'klyn  Mark  Strand 

"The  All  Night  Club"  was  the  pro- 
grammed title  of  Art  Kahn's  first- 
week  act.  It  opened  with  a  film  lead- 
er introducing  Kahn  and  the  various 
entertainers.  The  silver  draw  cur- 
tains were  then  closed  over  the  pro- 
duction stage  and  a  specially  made 
film  from  the  booth  projected  the  ex- 
terior of  a  night  club  upon  the  cur- 
t.-f.ns.  This  film  i;in  continuous! v  as 
ped(;st.ains  fi-.ade  thrir  way  into  the 
club,  esch  haviiig  a  "gag"  to  pull 
just  before  entermg.  With  a  black- 
out on  the  final  gag  the  curtains 
opened  disclosing  the  interior  of  the 
club,  with  the  twenty-piece  orchestra 
seated.  Kahn  wielded  the  baton  and 
the  band  struck  into  "Blue  Baby." 
Then  Kahn  introduced  Gypsy  Byrne, 
a  girl  in  masculine  attire,  who  sang 
"For  My  Baby"  and  then  went  into 
some  tap  dancing.  Kahn  then  brought 
out  Vassilu  and  Klister,  Apache 
team.  After  that  he  introduced 
Madeline  White,  who  sang  "Clemen- 
tine" in  that  Sophie  Tucker  manner, 
and  then  came  the  Three  Night  Club 
Boys,  who  opened  with  a  song  and 
then  did  some  of  the  fastest  stepping 
seen  here  in  a  long  time. 


HARRY  COHEN 

Theatrical    Enterprises 
Vaudeville  and  Novelties 

JACK  SHERWIN,  Mgr. 

1587    Bway.      PENnsylvania    9168 
Local  Follies  Reviews  Arranged 


WESTERN  STAGE  SETTING 
FOR  STRAND  PROGRAI 


Adoption  of  a  standardized  progran 
seems  to  be  the  policy  at  the  Strand 
the  last  several  weeks'  bills  follow 
ing  a  regular  schedule  with  the  stag( 
presentation  confined  to  about  fou 
numbers  working  in  front  of  th 
band. 

Eddie  Elkins  and  his  orchestn 
played  their  second  week,  the  pres 
entation  being  styled  "Western  Cap 
ers"  in  honor  of  the  feature  "A  Texas 
Steer."  Elkins  and  his  band  worke( 
in  cowboy  costume,  and  again  de 
monstrated  their  ability  to  put  ove 
some  snappy  harmony  with  a  fin( 
precision.  The  acts  led  off  witl 
Marjorie  Whitney  doing  some  nift; 
stepping.  Then  Arthur  Ball  gavi 
several  song  numbers  in  his  popula 
style.  Caffery  &  Miller  were  on  fo 
some  good  eccentric  comedy  aero 
batics  and  pantomime  that  got 
strong  hand.  Jack  MTller  conclude( 
the  specials  with  a  lariat  act.  Th 
feature  followed,  with  a  short  subjec 
"Odds  and  Ends"  for  a  chaser.  "Thi 
overture  was  "Hits  of  Yesterday, 
presenting  a  popular  assortment  o 
song   hits. 


Ray  Teal  at  Mosque 

Ray  Teal  is  acting  as  master  o 
ceremonies  at  the  Mosque,  Richmond 
Va. 


Aeroplane   Girls   Play  Detroit 

The  Aeroplane  Girls  are  booked  a 
the  Oriental  in  Detroit,  playing  ove 
the  Pantages  circuit. 

Brady  in  Montreal 

Laurence  Brady  is  one  of  the  mail 
stage  attractions  at  the  Capitol,  Mon 
treal   this   week. 


Standard 

VAUDEVILLE 

for  Motion  PicHire  Presentadon 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1579  BROADWAY,     NEWYORK  CITY 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vavideville    Acts 
1600  Broadway,    New  York  City 

Phone  Penn.  3580 


Sffit 


Fra 


id 


Wit 

"Sffi; 

aits 


Sunday,  January  8,  1928 


THE 


-Stl 


DAILY 


RAPID     STRIDES    ARE    BEING 

MADE       IN       THE       FOREIGN 

FIELD.         KEEP       POSTED 

THROUGH   "FOREIGN 

MARKETS" 

Foreign  Markets 

NEWS    FLASHES    PROM    FIUI 

CENTERS      ALL      OVER      TH« 

GLOBE:     MELBOURNK, 

LONDON,    BERLIN. 

PARIS 

i^ 

BRITISH  FACE  PROBLEM 
OF  STARS  OR  STORIES 


By   ERNEST    IV.    FREDMAN  _ 
Editor    "The   Daily    Film    Renter" 

London — The  problem  of  deciding 
which  is  the  more  important  factor 
in  securing  patronage — the  star  or 
the  story — ^is  one  which  is  continu- 
ally agitating  the  trade,  both  in  this 
country  and  America.  There  is  no 
mistaking  the  fact  that  the  big  names 
among  screen  players  command  a 
keen  following,  but  it  is  often  the 
case  that  patrons  attracted  by  a  star 
find  the  entertainment  from  a  story 
point  of  view  is  often  below  stan- 
dai-d. 

A  gathering  of  exhibitors  in  Amer- 
ica has  recently  been  discussing  the 
star  problem,  and  has  decided  that 
many  stars  who  have  been  before 
the  public  for  some  time  have  lost 
part  of  their  following,  and  that 
what  is  required  is  new  faces  and 
good  stories.  On  this  side  of  the 
Atlantic  this  problem  might  be  look- 
ed at  in  this  new   light. 

There  has  been  a  tendency  to  pay 
big  figures  to  stars  whose  best  work 
lies  in  the  past,  and  it  certainly  seems 
as  though  Britain's  film  success  lies 
rather  in  the  selection  of  sound  stor- 
ies and  the  employment  of  new  tal- 
ent than  in  the  reliance  upon  big 
names  of  the  past. 


Franco-German  Films 

Featured  by  Aubert 

Paris — Showing  the  tendency  to- 
ward Franco-German  films,  the  Etab- 
lissements  Hubert  have  recently 
shown  "The  Dancer  of  Barcelona," 
the  interiors  of  which  were  made  in 
Berlin.  ^  It  features  Lili  Damita, 
Warwick  Ward  and  Fred  Solm.  It 
was  produced  by  Robert  Weine,  pro- 
ducer of  "Caligari."  Exteriors  were 
taken  in  Spain.  Aubert  will  soon 
produce  another  Franco-German  film. 
"The  Whirlpool  of  Paris,"  featuring 
Lil  Dagover. 


Films  Censored  in  Germany 
Berlin — During  November  there 
were  63  features  censored  in  Ger- 
many, of  which  25  were  German  and 
38  foreign,  including  25  from  Amer- 
ica. This  compares  with  19  domes- 
tic and  18  foreign  in  October,  and 
21  domestic  and  20  foreign  in  Sep- 
tember. 


Big   Australian   House    Opens 

Melbourne — The  Palais  has  open- 
ed here  seating  3,000.  The  stage  is 
110  ft.  wide  by  45  ft.  deep.  The 
latest  mechanical  and  ventilation 
equipment  has  been  installed  as  well 
as  many  lighting  innovations  which 
are  said  to  be  unique  in  Australia. 


Forces  Quota  Change 

Vienna — Failure  of-  Austrian 
production  to  come  up  to  the 
quota  requirements  on  the  ba- 
sis of  10  import  permits  for 
every  Austrian  production  has 
forced  the  adoption  of  a  more 
elastic  ratio.  It  was  therefore 
decided  to  establish  the  quota 
on  a  20  to  one  basis  for  1928, 
and  16  to  one  at  a  later  period 
when  Austrian  production  war- 
ranted. 


FRENCH  DEVELOP  NEW 
CAMERA  AND  PROJECTOR 


Paris — A  new  camera  and  a  new 
projector  were  recently  demonstrated 
before  the  Societe  Francaise  de  Pho- 
tographie  which  have  aroused  wide- 
spread interest.  The  camera  is 
known  as  the  Camerette-Eclair,, 
Mery's  development  of  his  Camere- 
claire.  This  camera  is  entirely  auto- 
matic, takes  100  feet  of  standard  size 
film,  and  can  be  instantly  rewound 
and  changed.  It  is  fitted  with  two 
lens  sets  which  permits  the  instan- 
taneous change  from  long-shots  to 
close-ups.  The  design  of  the  new 
camera  permits  it  to  take  any  size 
and   proportion   of   lenses. 

The  other  invention  is  a  projec- 
tor invented  by  M.  Lobel  for  sub- 
stituting continuous  movement  in 
place  of  the  Maltest  Cross  action. 
French  photo-cinema  scientists  are 
giving  this  new  development  a  lot  of 
study. 


Standee  Problem  in  Dublin 

Dublin — Protests  are  being  made 
by  the  public  over  the  present  sys- 
tem of  being  forced  to  stand  in  line 
at  many  theaters  here.  A  system  of 
booking  is  urged,  or  some  method  of 
issuing  numbered  cards  to  those  in 
line. 


Three    New    Sydney    Houses 

Sydney — Three  new  suburban 
houses  have  been  opened  recently, 
the  Strathfield,  St.  Peters  and  En- 
field. The  first  is  one  of  the  larg- 
est in  this  territory,  seating  1,800  and 
costing  $175,000. 

Russian  Films  for  Near  East 
Moscow — Sovkino.  the  Soviet  unit, 
has  contracted  with  the  Greek  firm 
of  Iris  for  the  distribution  of  its 
product  throughout  the  Balkan  coun- 
tries,  and  in   Syria  and   Palestine. 


New  Australian  Representative 

Sydney— Ufa  has  sent  Baron  Gro- 
nicka  to  Australia  as  its  special  rep- 
resentative. 


GENERAL  SLUMP  SHOWN 


Berlin — Poor  business  in  the  in- 
dustry is  reflected  by  the  official  re- 
port of  the  German  Board  of  Trade 
for  November.  Production  shows  for 
the  aggregate  728  studio  daj^s  avail- 
able, only  555  were  active.  Of  the 
studios,  17  were  fully  employed, 
seven  half  of  the  time,  six  without 
any  work  and  the  balance  working 
occasionally.  Exhibition  generally 
was  not  satisfactory.  Distributors 
found  during  the  month  that  there 
was  a  lack  of  cash  and  consequently 
were  loaded  up  with  overdue  ac- 
counts. 


France  Showed  50  P.  Ct. 
U.  S.  Fihns  Last  Year 

London — Fifty  per  cent  of  films 
exhibited  in  France  during  1927  were 
American  states  the  Paris  corres- 
pondent of  the  "Bioscope,"  who  fur- 
nishes some  interesting  statistics  on 
the  French  market.  By  the  end  of 
the  year  100  French  productions  were 
made,  an  increase  of  about  15  over 
1926.  From  September,  1926  to  Sep- 
tember, 1927  about  413  new  films 
were  exhibited,  of  which  81  were 
French,  245  American,  5  British,  52 
German,  13  Scandinavian,  1  Spanish 
and  9  Italian.  The  proportion  of  pic- 
tures exhibited  is  20  per  cent  French, 
30  per  cent  other  nationalities,  with 
the  other  50  per  cent  American  as 
stated.  The  French  production  has 
about  doubled  in  1927,  with  the  out- 
look for  the  current  year  even  bet- 
ter. Many  important  productions  are 
now  under  way. 

There  were  several  French  spe- 
cials made  in  1927.  They  are  "Na- 
poleon," "The  Chess  Player,"  "Prince 
of  Adventurers,"  "La  Passion  de 
Jeanne  dArc"  and  "La  Merveilleuse 
vie  de  Jeanne  d'Arc." 


Expansion  Program  Set 
for  British  Lion  Corp. 

London — Re-equipment  of  the  stu- 
dio at  Uxbridge  is  underway  by  Brit- 
ish Lion  Films  Corp.,  which  has 
taken  it  over,  and  it  is  planned  to 
make  it  as  complete  as  any  in  Eng- 
land. The  new  studio  will  be  134 
feet  long  by  30  feet  wide,  which  will 
permit  three  directors  to  work  simul- 
taneously. The  company  does  not 
intend  to  handle  only  the  productions 
made  in  its  own  studio,  and  is  now 
lining  up  a  program  of  24  pictures 
for  19128.  Negotiations  are  under 
way  to  handle  the  product  of  an 
American  producer,  while  three  Con- 
tinental productions  will  be  made  on 
an  exchange  basis. 


BRITISH  MARKET  OPENS 
FOR  U.  S.  E 


T 


Washington  Bureau  of  THE  FILM  DAILY 
Washington  —  Opportunity  for 
American  equipment  manufacturers  in 
the  British  market  is  pointed  out  by 
Assistant  Trade  Commissioner  C. 
Grant  Isaacs  at  London  in  a  report 
to  the  M.  P.  Section  ,of  the  Depart- 
ment of  Commerce.  Machinery  ard 
laboratory  equipment  of  all  kinds  is 
in  demand,  the  Commissioner  re- 
ports. He  states  that  considerable 
sums  have  been  spent  in  equipping 
laboratories  with  up-to-date  ma- 
chinery for  the  processing  of  posi- 
tive films — machinery  which  is  often  . 
described  as  automatic  developing 
machines.     The  report  states: 

There  are  at  present  several  lab- 
aratories  in  England  and  others  are 
contemplated.  The  passage  of  the 
films  bill  may  increase  the  demand 
for  equipment.  Studio  space  is  con- 
sidered inadequate  for  existing  needs, 
and  a  demand  is  felt  for  good  stu- 
dios to  rent  in  view  of  the  quota 
system. 


Exports  in  October  Total 
$670,676;  25,586,617  Ft. 

Washington.  Bureau  of  THE  FILM  DAILY 
Washington,  D.  C.  —  October  ex- 
ports totaled  25,586,617  ft.,  valued  at 
$670,676,  according  to  figures  made 
public  yesterday  by  the  Bureau  of 
Foreign    and    Domestic    Commerce. 

Shipments  by  classes  during  the 
month  were:  Positives,  18,815,776  ft., 
valued  at  $461,535;  positives  to  non- 
contiguous territories,  1,291,893  ft., 
valued  at  $15,354;  negatives,  737,293 
ft.,  valued  at  $83,277;  and  raw  stock, 
4,741,655  ft.,  valued  at  $110,510. 

European  Trip  for  Nathanson 

Nat  Nathanson,  Hi-Mark  presi- 
dent, sailed  Friday  for  an  extended 
European  trip. 


RICHMOUNT  PICTURES,  Inc. 

723  7th  Avenue  New  York  City 

D.  J.  MOUNTAN.  Pr«». 

Exclusive  foreign  represen- 
atives  for  Rayart  Pictures 
Corporation  and  other  lead- 
ing independent  producers 
and  distributors. 

Cable  Addreu:   RICHPICSOC,   Parii 
Cable    Adreii:     DEEJAY,    London 
Cable    Addresi:    RICHPIC.    N.    T. 

Exportinpr   only    the    best    in 
Motion  Pictures 


THE 


-.gB^ 


DAILV 


Sunday,  January  8,  1928 


W.  C.  Fields  and  Chester  Conklin  in 

"Two  Flaming  Youths" 

Paramount  Lenth:  5319  ft. 

RED  HOT  COMEDY  AND  A 
REAL  BOX  OFFICE  BET. 
TEAMING  UP  FIELDS  AND 
CONKLIN  WAS  NO  MISTAKE. 
TWO  DISTINCT  TYPES. 
GREAT  LOT  OF  LAUGHS. 

Cast.  ...  Fields  with  his  inimitable 
clowning  and  professional  smart  guy 
antics  and  Conklin  with  his  inferior- 
ity complex  and  comedy  make-up — 
they're  a  great  pair.  Cissy  Fitzgerald 
good  in  a  bit.  Mary  Brian  and  Jack 
Luden    in    minor    romantic    roles. 

Story  and  Production. . .  .Comedy. 
It  isn't  often  that  a  plot  built  almost 
solely  of  gags  amounts  to  very  much 
as  a  story.  But  here's  one  that  is 
different,  every  stunt  is  pertinent  and 
every  new  gag  carries  the  plot  on 
toward  a  climax.  And  there  are 
laughs  all  along  the  route.  Fields 
and  Conklin  are  an  ideal  combina- 
tion and  great  foils  for  each  other. 
Fields  as  the  down  and  out  circus 
owner  and  Conklin  as  the  small  town 
sheriff  hit  it  off  in  no  uncertain  fash- 
ion. A  brief  synopsis  would  never 
do  it  justice.  This  one  is  in  and  over 
at  the  h.  o.  It  is  sure  fire  and  there 
are  no  comedy  lapses.  Exhibitors 
can  get  busy  on  it. 

Direction John    Waters; 

first  class. 

Author Percy    Heath 

Scenario Percy  Heath- 
Donald  Davis. 

Photography...  .H.  Kinley  Martin; 
good. 


William  Haines  in 


"West  Point" 

M-G-M  Length:  8134  ft. 

BRIGHT  AND  BREEZY  COM- 
EDY SKIT  INVOLVING  THE 
CADET  MANOEUVERS  AT 
WEST  POINT  AND  IN  PAR- 
TICULAR THE  AFFAIRS  OF  A 
WISE-CRACKING  "PLEBE." 

Cast. ..  .William  Haines  the  Ches- 
t}'  "Mr.  Dumbjohn"  who  gets  some 
of  the  starch  taken  out  of  him  before 
the  finish.  Splendid  in  the  part.  Joan 
Crawford,  the  girl.  Wm.  Bakewell 
in  a  first  rate  bit  as  hero's  buddy. 
Others  Neil  Neely,  Ralph  Emerson, 
Leon   Kellar. 

Story  and  Production. ..  .Comedy 
romance.  The  adventures  of  a  smart 
alec  in  West  Point,  his  rise  and  fall, 
and  the  incidental  routine  of  military 
life  at  the  academy,  offer  an  enter- 
tainment calculated  to  please  just 
about  everyone.  The  egotistical  hero 
is  the  world's  worst  braggart  but  at 
the  same  time  the  most  engaging 
of  heroes  and  there  isn't  apt  to  be 
one  in  the  crowd  who  won't  favor 
his  reinstallation  in  time  for  the 
Army-Navy  game.  There's  a  cam- 
pus romance,  to  be  sure,  and  comedy 
galore.  The  story  is  similar  to  that 
in  "Dress  Parade,"  they're  both  good 
entertainments  and  neither  should 
harm    the   other   at   the   b.   o. 

Direction Edward    Sedgwick; 

first  rate. 

Author Raymond    L.    Schrock 

Scenario Same 

Photography....  Ira  H.  Morgan; 
very  good. 


"The  Chinese  Parrot" 

Universal  Length:  7304  ft. 

STRIKING  ARRAY  OF  UN- 
USUAL CAMERA  EFFECTS 
AND  A  CLEVER  LOT  OF  NEW 
SUSPENSE  TWISTS..  STORY 
RATHER  UNNECESSARILY  IN- 
VOLVED. 

Cast. ..  .Marion  Nixon  and  Ed- 
mund Burns,  heroine  and  hero  re- 
spectively, who  survive  a  weird  orgy 
of  mystery  business  at  the  hands  of 
Hobart  Bosworth  and  Albert  Conti. 
Florence  Turner  good  as  the  mother 
of  Sojin  a  slick  Chinese  detective. 

Story  and  Production. ..  .Mystery 
melodrama.  Paul  Leni,  who  made 
the  very  mystifying  and  entertaining 
screen  version  of  "The  Cat  and  the 
Canary,"  has  lent  his  imaginative 
direction  to  another  mystery  play, 
but  this  time  he  lacked  the  funda- 
mental story  material  necessary  to 
the  making  of  a  truly  good  mystery 
melodrama.  "The  Chinese  Parrot" 
is  a  striking  composition  of  unusual 
effects  in  both  camera  angles  and  di- 
rectorial touches  but  it's  story  that 
didn't  warrant  the  involved  procedure 
followed.  The  pearls  disappear  and 
there  are  several  people  all  bent  on 
their  recoverj^.  Revenge  has  its  en- 
tree but  the  plot  winds  up  in  a  double 
clinch. 

Direction Paul    Leni ; 

a  master  at  effects. 

Author Earl  Derr  Biggers 

Scenario J.    Grubb   Alexander 

Photography Ben    Klein; 

excellent. 


Norma  Talmadge  in 

"The  Dove" 

United  Artists  Length:  8450  ft. 

GOOD  ENTERTAINMENT 
BUT  NEVER  A  STARRING  VE- 
HICLE FOR  NORMA  TAL- 
MADGE. NOAH  BEERY  WELL 
NIGH  WALKS  AWAY  WITH 
THE  PARTY. 

Cast. ..  .Norma  Talmadge  lovely 
and  splendid  in  the  few  acting  op- 
portunities that  come  her  way.  Noah 
Beery  as  "de  bes'  damn'  caballero  in 
all  Costa  Roja"  has  the  real  stellar 
role  and  he  walks  away  with  it.  Gil- 
bert   Roland   the   handsome   hero. 

Story  and  Production. ..  .Comedy 
drama.  Willard  Mack's  stage  play 
has  been  mighty  attractively  pictur- 
ized.  It  is  amusing,  colorful  and  quite 
satisfying  entertainment  but  those 
anticipating  a  picture  starring  Norma 
Talmadge,  are  due  for  disappoint- 
ment. The  opportunities  just  don't 
come  her  way.  Only  once,  when 
Norma's  sarcasm  causes  the  grand 
caballero  to  release  her  lover,  does 
she  get  a  real  chance  to  display  her 
acting  wares.  Otherwise  there  is  scant 
cause  for  complaint.  "The  Dove" 
soars  slowly  at  times  but  it  has  a 
generally  well  sustained  interest. 

Direction Roland  West; 

good. 

Author Willard    Mack 

Adaptation Roland  West- 
Wallace  Smith. 

Scenario Wallace  Smith- 
Paul    Bern. 

Photography Oliver    Marsh; 

splendid. 


"Heroes  in  Blue" 

Rayart  Length:  5000  ft. 

GLORIFYING  THE  UNIFORM 
AGAIN.  GOOD  PROGRAM  FARE 
WITH  SENTIMENTAL  BUSI- 
NESS HEAPED  ON  FOR  THE 
BENEFIT  OF  THE  TEAR  LOV- 
ERS. 

Cast. . .  .John  Bowers  the  cop  hero 
and  Sally  Rand  the  blonde  and  vi- 
vacious daughter  of  a  fireman.  Gar- 
eth  Hughes  a  no  account  son  of  the 
fireman  and  Ann  Brody  the  poor  old 
mother  who  loses  both  son  and  hus- 
band in  the  cause  of  duty. 

Story  and  Production.  .Melodrama. 
The  fire  department,  the  police  de- 
partment and  the  Irish  mixed  well 
with  sentiment,  a  dash  of  fire,  a  sea- 
soning of  romance  and  there  you 
have  "Heroes  in  Blue."  It's  not  much 
of  a  story  but  the  crowd  that  enjoys 
a  goodly  bit  of  sentiment  will  have 
a  fine  time.  Two  old  codgers,  a  fire- 
man and  a  policeman,  constantly  at 
odds  over  their  checkers  have  a 
•daughter  and  son,  respectively,  in 
love  with  each  other.  The  fireman 
also  has  a  no  account  in  the  family 
and  it  is  he  who  kills  the  policeman's 
son  and  later  the  father  himself.  In 
spite  of  the  number  of  deaths  there 
are  enough  players  left  in  the  story 
jto  bring  it  around  to  a  happy  ending. 

Direction Duke    Worne; 

fair. 

Author Geo.    Pyper 

Scenario Geo.    Pyper 

Photography Walter    Griffin; 

good. 


"Husbands  for  Rent" 

Warners  Length:  6200  ft. 

BEDROOM  FARCE  WITH  A 
FLARE  FOR  SUGGESTIVE- 
NESS.  IMPOSSIBLE  TO  REC- 
OMMEND THIS  TO  ADMIRERS 
OF  GOOD  WHOLESOME  COM- 
EDY. 

Cast. . .  .Owen  Moore  and  Kathryn 
Perry  the  principals  in  this  marital 
tangle  with  John  Miljan  and  Helene 
Costello  the  runners  up.  Claude  Gil- 
lingwater  a  "Mr.  Fix-It."  Others 
Arthur  Hoyt,  Helen  Lynch,  Hugh 
Herbert. 

Story    and    Production Farce 

comedy.  The  story  offers  a  neglig- 
ible pick-up  of  situations  that  fail  to 
arrive  at  anything  very  close  to  en- 
tertainment, at  least  for  those  who 
prefer  good  clean  comedy.  The  busi- 
ness of  the  honeymoon  and  the  at- 
tempts of  the  valet  to  suggest  the 
marital  duties  to  his  embarrassed  em- 
ployer immediately  taboo  the  picture 
for  juvenile  trade  or  church  going 
communities.  Owen  Moore,  as  the 
Englishman,  never  quite  overcomes 
his  timidity  until  he  submits  to  a 
"collusion"  frame-up  as  a  part  of  the 
divorce  scheme  and  then  discovers 
that  the  "other  woman"  is  his  wife. 
They  wind  up  by  the  telephone  oper- 
ator putting  a  "don't  disturb"  sign 
on  the  switchboard  plug. 

Direction Henry    Lehrman; 

poor. 

Author Edwin  Justin  Mayer 

Scenario C.    Graham    Baker 

Photography Barney    McGill; 

good. 


"Wheel  of  Destiny" 

Rayart  Length:  5869  ft. 

ROMANCE  OF  A  SIDE  SHOW 
BELLE  AND  A  HERO  WHO  BE- 
COMES A  VICTIM  OF  AM- 
NESIA. TOLD  IN  RATHER  DIS- 
CONNECTED SEQUENCES. 

Cast.  ..  .Forrest  Stanley  the  hero 
who  comes  through  to  a  glorious  fin- 
ish after  a  series  of  set  backs.  Geor- 
gia Hale  the  girl  and  the  inspiration. 
Miss  DuPont,  Ernest  Milliard,  Percy 
Challenger,  others  in  the  cast. 

Story  and    Production Drama. 

"Wheel  of  Destiny"  provides  a  fair 
program  entertainment.  The  story 
rambles  a  trifle  and  the  direction  is 
not  always  the  best  but,  on  the 
whole,  the  situations  maintain  the  in- 
terest sufficiently  to  keep  the  spec- 
tator's attention.  It  is  one  of  those 
yarns  in  which  the  society  girl  snubs 
the  hero  when  he  is  a  nobody,  only 
to  reach  out  for  him  when  he's  all 
covered  over  with  glory.  But  by  this 
time  hero  has  found  himself  another 
and  more  sympathetic  love  in  the 
person  of  a  side  show  girl  who  had 
befriended  him  when  he  had  become 
a  victim  of  amnesia.  He  recovers  his 
memory  in  time  to  find  the  home 
folks  glorifying  his  member  for  the 
discovery  of  a  valuable  medical 
serum. 

Direction Duke    Worne; 

fair. 

Author Joseph   Anthony 

Scenario Geo.    Pyper 

Photography Walter     Griffin; 


Jack  Holt  in 

"The  Warning" 

Columbia  Length:  5791  ft. 

SECRET  SERVICE  OPERA- 
TIONS IN  CHINA  CONTRIVE 
TO  MAKE  A  STORY  WELL 
STOCKED  WITH  THRILLS, 
SUSPENSE  AND  MYSTERY  AN- 
GLES. 

Cast Jack    Holt    the    whiskered 

gent  who  swings  a  mean  fist  and 
hobnobs  with  opium  smugglers  be- 
tween rescues.  Dorothy  Revier  the 
adventuress  lady  who  requires  so 
much  of  his  attention.  Pat  Harmon 
the   tool  of   the   smuggler  boss. 

Story  and  Production Melo- 
drama. It  will  never  do  for  them  to 
see  this  backwards.  It's  one  of  those 
complicated  Oriental  melodramas 
that  you  must  necessarily  stick  with 
from  the  very  beginning  if  you  would 
know  what  it  is  all  about.  It  man- 
ages to  remain  sufficiently  compre- 
hensive so  there  shouldn't  Ije  any  dif- 
ficulty knowing  what  all  the  shootin' 
is  for.  And  shootin'  there  is,  espe- 
cially in  the  climax.  Of  course  her 
helpmate  turns  out  to  be  a  crack 
secret  service  man  who  had  been 
working    incognito. 

Direction Geo.    Seitz ; 

knows  his  melodrama. 

Authors Lillian   Ducey- 

H.  Milner  Kitchen. 

Scenario Not   credited 

Photography Ray    June ; 

good. 


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DAILY 


Buck  Jones  in 

"The  Branded  Sombrero" 

Fox  Length:  4612  ft. 

GOOD  BUCK  JONES  WEST- 
ERN. ACTION  CENTERS 
AROUND  HERO'S  DESIRE  TO 
PROTECT  HIS  HALF  BROTH- 
ER AND  SACRIFICE  HIS  OWN 
INTERESTS. 

Cast.... Buck  Jones  the  self-sacri- 
ficing hero  who  just  can't  dodge  the 
iiero's  reward,  nevertheless.  Leila 
Hyams  the  pretty  heroine.  Leo  Kel- 
"ley  the  scapegrace  brother  and  Jack 
Baston  the  double  dealer.  Others 
Frances  Ford,  Stanton  Heck,  Joseph- 
ine Borio, 

Story  and  Production. ..  .Western. 
As  usual  in  the  Buck  Jones  westerns, 
there  are  to  be  found  some  splendid 
locations,  excellent  photography  and 
generally  fine  pictorial  quality.  The 
story  concerns  itself  with  convention- 
al doings,  on  the  whole,  but  there  is 
plenty  of  good  action  and  the  neces- 
sary romance.  Hero  aims  to  keep 
his  foster  father's  scapegrace  son  on 
the  right  track  and  therein  lies  the 
source  of  his  various  adventures. 
Rustling  and  gambling  lead  the  boy 
astray  but  Buck  is  ever  on  hand  to 
pull  him  through,  eventually  going 
to  jail  himself.  But  Buck  is  the 
acknowledged  hero  and  as  such 
comes  around  to  the  proper  ending 
wherein  the  boy  reforms  and  Buck 
wins    the    girl. 

Direction Lambert    Hillyer; 

satisfactory. 

Author Cherry    Wilson 

Scenario Cherry   Wilson 

Photograpihy Reginald   Lyons; 

good. 

"Stage  Kisses" 

Columbia  Length:  5435  ft. 

GOOD  CAST  AND  PRODUC- 
TION  ENLIVENS  CONVEN- 
TIONAL STORY.  A  DANCER 
MAKES  THE  SOCIAL  GRADE 
OF  HER   HUSBAND'S   FAMILY. 

Cast Helene  Chadwick  the  at- 
tractive dancer  who  knows  how  to 
get,  and  keep,  her  man.  John  Pat- 
rick the  gigolo.  Kenneth  Harlan  the 
rich  suitor.  Others  in  an  interesting 
and  well  balanced  cast  include  Phil- 
lips Smalley,  Ethel  Wales,  Frances 
Raymond. 

Story  and  Production. .  .Romance. 
A  competent  company  of  players  and 
a  well  dressed  production  serve  to 
brighten  a  story  that  holds  little  in 
the  way  of  originality.  The  idea  of 
the  dancer  marrying  a  rich  man  and 
combating  the  objections  of  her  aris- 
tocratic in-laws  provides  the  main 
situation  and  after  due  complications 
the  lovers  come  around  to  the  happy 
ending.  Hjs  folks  disown  him  at  the 
start  and  an  uncle  is  delegated  to 
bring  about  a  separation  between  the 
two.  He  is  well  nigh  successful  un- 
til the  tables  turn  and  he  find  himself 
compromised  before  his  wife.  Even- 
tually the  girl  wins  over  her  hus- 
band's people  and  everything  is  pret- 
ty. 

Direction Albert    Kelly; 

satisfactory. 

Author Not    credited 

Scenario Dorothy  Howell 

Photography Jos.   Walker; 

good. 


Reviews  of  New  Short  Subjects 


"There  It  Is" 
Bowers  Comedies — Educational 

Novelty  Wow 
Type  of  production. . .  .2  reel  comedy 
At  last  a  genuine  novelty  in  the 
short  comedy  field.  This  is  the  first 
of  the  Charley  Bowers  comedies  on- 
the  Educational  schedule,  and  it's  a 
pip.  Bowers  himself  is  a  Scotch  de- 
tective in  kilties  trying  to  solve  the 
mystery  of  the  Fuzz-Faced  Phantom 
which  is  the  "It"  of  the  title.  All 
the  fun  takes  place  in  a  sanitarium. 
The  "It"  does  all  kinds  of  novel 
stunts.  It  can  fly,  walk,  whiz,  jump 
circles,  vanish,  or  what  have  you. 
It's  one  of  those  things  you  have  to 
see  to  appreciate,  for  words  fail  to 
give  an  adequate  picture  of  this  nov- 
elty, and  the  laughable  situations  it 
develops.  All  these  novelty  stunts  are 
tied  up  with  a  bunch  of  laughs  in  a 
good  story.  H.  L.  Muller  as  the  di- 
rector has  a  ten  strike.  And  exhib- 
itors have  a  knockout  to  start  the 
new  year  with. 


"Rose  of  Killarney" 
Tiffany-Stahl— Technicolor 
"Bit  of  the  Auld  Sod" 
Type  of  production. .  .1  reel  romance 
Tiffany  -  Stahl  combines  scenic 
beauty  with  pleasing  romance  and 
the  result  is  a  genuinely  harmonious 
arrangement  that  offers  a  nice  bit 
of  entertainment.  The  color  work 
is  effective  and  enhances  the  charm 
of  the  love  story  not  a  little.  The 
story  concerns  the  romance  of  an 
Irish  baron's  son  and  a  peasant  girl, 
with  the  nobleman  threatening  to  dis- 
own the  boy  if  he  marries  beneath 
him.  A  devoted  sister  pleads  in  the 
lad's  behalf  and  eventually  the  father 
gives  his  consent. 


"Should  Tall  Men  Marry" 
Roach — Pathe 
Good  Fun  on  the  Farm 
Type  of  production.  . .  .2  reel  comedy 
With  box-office  names  Hal  Roach 
ofTers  this  entertaining  comedy  hav- 
ing to  do  with  fun  on  the  farm,  bur- 
lesquing the  old-time  melodrama.  In 
the  cast  of  this  film,  directed  by 
Claude  Bruckman,  are  Stan  Laurel, 
Stuart  Holmes,  James  Finlayson, 
Martha  Sleeper  and  Theodore  Von 
Eltz,  not  to  mention  a  trained  don- 
key who  contributes  much  to  the 
fun.  The  yarn  is  the  old  one  about 
the  heavy  who  kidnaps  the  fair  hero- 
ine, her  lover  is  also  made  prisoner 
and  finally  all  ends  hilariously  with 
their  rescue.  Well  acted  and  well 
gagged. 


"The  Ole'  Swimmin'  'Ole" 
Disney — Universal 
High-Grade  Cartoon 
Type   of  production.  .  .1   reel   novelty 
Action  in  this  short  centers  around 
the    ole'    swimmin'    'ole,    as    the    title 
indicates,   with   the   traditional   sheriff 
endeavoring  to  spoil  the  sport.     This 
picture  is  gagged  with  new  ones,  dis- 
tortion  of  characters  playing  ap   im- 
portant  and   entertaining  part  in  the 


proceedings.       An    exceptionally    di- 
verting number. 


"High   Stakes" 
Aesop — Pathe 

Usual  Cartoon  Stuff 
Type  of  production. ...  1  reel  novelty 
Entirely  lacking  in  plot,  even  as 
plot  goes  in  cartoon  series,  this  pic- 
ture is  moderately  pleasing.  A  few 
new  gags  are  incorporated.  The  ac- 
tion is  assorted  and  insane,  ranging 
from  a  poker  game  to  the  custom- 
ary concluding  chase. 


"Sword  Points" 
Lupino  Lane — Educational 

Great  Burlesque 
Type  of  production. . .  .2  reel  comedy 
This  boy  Lupino  Lane  is  certainly 
stepping  along  at  a  great  comedy 
pace.  Here  he  puts  over  one  of 
the  neatest  laugh  numbers  it  has 
been  our  pleasure  to  see  for  many 
months.  He  can  kid  anything  to  a 
frazzle,  and  do  it  to  a  syncopation 
of  chortles,  gurgles  and  honest 
t'gawd  laughs.  The  plot  is  clever — 
oh,  yes,  this  one  has  a  plot.  Lupino 
outdoes  himself  on  some  great  com- 
edy gags,  and  it  is  in  the  bag  with 
the  laughs  all  counted  before  you 
book  it. 


"Honeymoon  Hints" 

Rarebit— Pathe 
Glorified  Screen  Hash 
Type  of  production....!  reel  novelty 
Again  Beth  Brown  has  ransacked 
the  library  for  stock  stuff  which  she 
has  compiled,  cleverly  as  usual,  into 
a  diverting  travelogue,  fastened  to- 
gether with  titles  which  are  entire- 
ly satisfactory  and  amusing.  The 
film  makes  a  gesture  towards  pro- 
viding newly-wed  husbands  with  ad- 
vice as  to  how  to  entertain  their 
brides    on    their    honeymoon. 


fell  in  love  with  a  mermaid.  The 
Technicolor  work  is  well  handled. 
The  story  is  different  and  handled 
with  plausibility.  Recommended  for 
jaded  patrons  as  a   pleasing  novelty. 


"Sealed  Orders" 
Universal 
Poor  Stuff 
Type  of  production.  .2  reel  Western 
A    Northwest    Mounted    Police    of- 
ficer tries  to  arrest  a  gang  of  outlaws 
who    are    after    money    which    they 
believe  Ramsey  stole  from  a  Toronto 
bank.     Happiness  prevails  in  the  final 
moments    of    the    film,    which    Levi- 
gard  directed,  when  the  Mountie  tells^ 
Ramsey's  daughter  that  her  dad  has 
been    exonerated.      Has    nothing    to 
recommend  it. 


"A   Short   Circuit" 
Aesop  Fables — Pathe 
Tricky  Cartoon  Stuff 
Type  of  production....!  reel  novelty 
In    this    number    the    farmer    tries 
operating     his     farm     by     electricity, 
with   a   flock   of   trick   and   entertain- 
ingly    impossible     things     following. 
Among    other    phenonemas    the    hen 
lays  eggs  by  the  bushel  and  the  cow 
literally  flows  milk.     It  is  up  to  the 
standard    set    by   this    series. 


"Smith's  Holiday" 
Sennett — Pathe 
Good  Fun  at  the  Beach 
Type  of  production. . .  .2  reel  comedy 
The   Smith   family,   with   Raymond 
McKee,    Ruth    Hiatt   and   cute    Mary 
Jackson    featured,    take   a    holiday   at 
the     seashore,    with     Cousin    Egbert, 
who  has  a  distorted  sense  of  humor, 
as  a  member  of  the  party.     They  do 
all  the  conventional  amusement  park 
things.     Although    there    is    nothing 
original  in  the  fihn,  which  Alf  Gould- 
ing  directed,  nevertheless  it  is  enter- 
taining. 


"The  Call  of  the  Sea" 

Colorart — Educational 

Technicolor  Treat 

Type    of    production 

2  reel  color  drama 
Hope  Hampton  essays  some  ser- 
ious acting  in  this  one,  and  gets 
away  with  it  in  great  style.  In  fact 
she  goes  to  the  other  extreme,  and 
wears  practically  no  clothes  at  all  m 
her  South  Sea  Island  fantasy.  The 
film  pictures  an  old  South  Sea  Is- 
land   legend    of    a    fisherman    who 


"The  Cloud  Buster" 

Universal 

Largely  for  the  Kiddies 

Type  of  production. . .  .2  reel  comedy 

In  the  suburbs  Andy  Gump  makes 

the  mistake  of  going  to  sleep  on  an 

inflated   mattress   which   goes   sailing 

off   to    Hawaii,    winning   an    airplane 

race  from   the   United   States.     Then 

he  wakes  up.     The  best  thing  about 

this  picture  is  the  trick  stuff  in  which 

the  mattress  frolics  around  the  ozone. 

The   kiddies  will   like   the   film.     Vin 

Moore  directed. 


Pathe  Review  No.  3 
Pathe 

Worthivhile  Number 
Type  of  production. ...  1  reel  novelty 
Editor  S.  Barrett  McCormick  pro- 
vides another  worthwhile  nurnber  of 
the  Pathe  Review.  The  subjects 
are:  "The  Beauty  Thief,"  colored 
shots  of  the  flower  hibiscus;  "Inter- 
esting People  the  Editor  Meets," 
showing  Charlie  Francis  Coe,  Ernie 
Schaaf  and  Casey  Jones,  notables; 
and  "The  Land  of  the  Firewalkers," 
more  views  of  the  home  life  of  the 
Fiji   Islanders. 


"The   Newlyweds'   Servant" 
Stern    Bros. — Universal 
Old,  Old  Stuff 
Type  of  production. .  .  .2  reel  comedy 
With  Snookums  again  winning  all 
honors  the  Newlyweds,  in  this  opus, 
take  a  trip  to  a  seashore  amusement 
park,  with  the  baby  in  charge  of  the 
new  nurse.    The  youngster  slips  away 
and  leads  his  guardian  on  a  more  or 
less  merry  chase  over  the  roller  coast- 
er  and    other   entertainment   devices. 
Old,   old   comedy   stuff. 


THE 


'W!k 


DAILY 


Sunday,  January  8,  1928 


Theater  Equipment  and  Management 


By   ARTHUR    W.    EDDY 


The  Organ  As  a  Big  Factor 
in  Theater  Music  Development 


N.    MARSHALL    SEEBURG 
Treasurer,    J.    P.    Seeburg    Co. 

Do  you  remember  the  first  movie 
you  ever  saw?  I  do,  and  as  I  stop 
and  think  back,  the  development 
which  has  taken  place  since  that 
time  in  the  actual  production  of  the 
pictures  themselves  serves  to  ex- 
plain the  great  strides  taken  in  the 
entire  industry.  Can't  you  remem- 
ber when  a  picture  showing  a  stee- 
plechase or  the  grandeur  of  a  water- 
fall, or  any  similar  action  scene  would 
be  sufficient  to  attract  a  record 
"box"?  The  marvel  of  the  inven- 
tion was  then  the  attraction.  True, 
this  was  only  the  infancy  of  the  in- 
dustry, but  it  illustrates  the  thought 
that  gradually  the  "wonderment" 
wore  oflf  and  other  things  were  neces- 
.sary  to  provide  the  attraction.  This 
need  for  something  better  and  better 
is  mainly  responsible  for  the  erec- 
tion of  such  palaces  as  "The  Chi- 
nese," "The  Paramount,"  "Roxy," 
the   "Uptown"  and  others. 

Just  what  part  has  proper  music 
taken  in  this  stupendous  develop- 
ment? Its  importance  is  certainly 
not  to  be  denied  when  we  point  to 
the  careful  thought  and  attention 
given  not  only  to  the  music  for  the 
accompaniment  of  the  picture  but 
the  use  of  music  as  an  actual  draw- 
ing card.  Featuring  symphony  or- 
chestras that  would  have  eriraptured 
the  most  fastidious  music  lovers  of 
a  century  ago  or  humbled  the  abili- 
ties of  any  metropolitan  group  of  ac- 
complished ^musicVansi  most  every 
motion  picture  house  of  any  size  pro- 
vides a  musical  feast  as  just  "regular 
stuff."  In  addition  to  the  pit  or- 
chestra, the  jazz  band  attraction  ap- 
pears on  the  stage — music  again 
playing  its  part  in  appealing  as  an 
attraction  to  a  different  class  of  mu- 
sic lovers,  those  who  perhaps  form 
the  bulk  of  the  middle  class  of  to- 
day's   show-goers. 

And  then  for  the  third  kind  of  music,  per- 
haps the  greatest  attraction  of  them  all — the 
pipe  organ.  From  time  immemorial  the  pipe 
organ  has  reigned  supreme,  continually  re- 
ferred to  as  "majestic."  What  moving  pic- 
ture theater  of  today  is  not  equipped  with 
some  kind  of  a  pipe  organ  There  are  a  few 
which  have  not  progressed  this  far,  but 
they  are  decidedly  in  the  minority.  Thus 
we  find  that  most  large  theaters  employ  three 
distinct  types  of  music  in  order  to  jppeal  to 
the  widest  range  of  public  taste  pus:-ible. 
Among  these  the  pipe  organ  is  without 
question    outstanding    in    its    drawing    power. 

To  maintain  their  standing,  the  smaller 
300  to  1,000-seat  houses  have  been  com- 
pelled also  to  equip  with  pipe  organs.  To  do 
this,  however,  presented  a  problem.  Very 
few  could  afford  the  inconvenience  of  re- 
modeling their  building  for  the  installation  of 
pipe   chambers   or   large   blower   compartments. 


The    day    of    the    unadorned    stage    in 
Picture   Houses  has  passed. 

LEE  LASH   STUDIOS 

H.  J.   Kuckuck,  Gen'l  Mgr. 
1818-1838  Amsterdam  Ave.,  N.   Y.  C. 

Brad.   4907 
for  designs  and  prices  of  SETTINGS. 


Opportunity 

England  needs  and  wants 
equipment,  the  Department  of 
Commerce  at  Washington  re- 
ports. Turn  to  "Foreign  Mar- 
kets," appearing  on  page  5  this 
issue  for  detail  of  a  situation 
which  affords  a  splendid  busi- 
ness opportunity  for  aggressive 
equipment  manufacturers. 


This  emphasized  more  than  ever  the  need 
for  a  pipe  organ  of  small  dimensions  which 
would  provide  the  correct  instrumental  effect 
and    yet   conform   to   the   requirements. 

Another  need  developed.  The  installation 
of  a  manually  operated  pipe  organ  necessi- 
tated the  retention  of  a  skilled  organist  Ln  do 
justice  to  the  instrument,  but  they  were 
"high-priced  talent."  The  extra  expense  they 
were  put  to  required  economy  of  operation. 
And  so  the  reproducing  pipe  organ  was  of- 
fered. 

But,  still  another  requirement  had  to  be 
met.  What  of  the  theaters  which  ran  a  few 
acts  of  vaudeville  on  week  ends?  They 
couldn't  be  without  a  piano  and  still  they  felt 
they  couldn't  afford  to  keep  the  piano  and 
buy  a  pipe  organ,  too.  Again  this  was  met 
in  the  combination  pipe  organ  and  piano 
which    exactly    filled    the    bill. 

Further  improvements  were  continually  be- 
ing made  until  the  final  model  provided  every 
detail  it  is  possible  to  require.  By  using  a 
double  roll  there  is  no  interruption  in  the 
musical  program  during  the  entire  show.  In- 
stantly, the  music  can  be  changed  from  a 
slow,  sad  theme  to  the  whizzbang  turbulence 
of  a  fight  scene.  Without  repetition,  the 
instrument  will  play  for  two  hours.  A  further 
convenience  makes  it  possible  to  actually 
start,  stop  and  control  either  music  roll  from 
any  place  in  your  house.  The  control  board 
may  be  located  in  your  ticket  office,  opera- 
tor's booth,  beside  your  switchboard  or  at 
the  entrance,  within  easy  reach  of  the  ticket 
taker. 

The  J.  P.  Seeburg  Co.  has  always  been 
prominent  ni  presenting  new  thoughts  and 
ideas  until  it  has  acquired  a  reputation  which 
links  the  name  with  the  best  and  most  pro- 
gressive in  automatic  musical  instruments 
of   all   kinds. 


Two   Firms   Make  Gains 

Minneapolis  —  Two  Minneapolis 
concerns  in  the  equipment  business 
made  substantial  expansion  during 
1927.  O.  B.  McClintock  Co.,  makers 
of  ticket  vending  machines,  increased 

ts  output  by  $150,000  and  added  30 
employees  during  the  year.  The 
Flour    City   Ornamental   Iron   Works 

ncreased  its  payroll  by  50  employes. 


If  You  Are  in  the* 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US    AND  SAVE 
UONEY 

■END    FOR   OUS    PRICK   LIST 

iiiiuoa^HBys 

▼▼no  West   32'«'St..Ncu;york.N.V.**' 
Phona    Penna.   0S30 
Motion  Picture  Department 
O.    8.    «nd    C«n»d«   Agenf   (or    DebrU 


CLAINANEWPROC[SS 
FOR  PRESERVING  FILMS 

Said  to  Make  Prints  Im- 
mune from  Scratches, 
End  Oil  Harm 

The  Film  Renovating  Co.  of  Amer- 
ica, Mackler  Bros.,  pioneers  in  film 
processing,  treating  and  renovating, 
have  after  several  years  perfected  a 
process  for  films  said  to  make  them 
scratch-proof,  oil-proof  and  water- 
proof and  also  prevents  the  buckling 
of  the  film  from  the  heat  of  the  high 
intensity  arcs.  This  process  is  call- 
ed the  Mackler  Everwear  Process 
and  is  explained  as  follows: 

It  is  not  a  coating,  hardening,  gassing,  or 
waxing  proposition,  but  a  method  that  welds 
the  chemical  constituents  of  the  emulsion  in 
such  a  way,  that  the  structure  of  the  gela- 
tine is  transformed  into  one  solid  mass,  in- 
stead of  the  spongy  mushy,  oil  and  dirt  ab- 
sorbing state  the  film  is  originally  in,  thereby 
streng:thening  considerably  the  film,  making 
it  quite  insoluble,  and  almost  unaffected  by 
water. 

The  treatment  of  the  emulsion  by  this 
method  makes  the  film  impervious  to  ordinary 
scratching  due  to  improper  projection,  or 
emulsion  deposits  on  the  aperture  plate  or 
tension  springs  of  the  projector,  which  is 
very  often  the  cause  of  ruining  the  film  in 
the  first  run.  It  also  makes  the  film  oil- 
proof,  in  that  should  oil  be  deposited  on  the 
film  the  oil  will  remain  on  the  surface  and 
will  not  be  absorbed.  All  that  is  necessary 
to  remove  the  oil  is  to  dip  a  soft  cloth  in 
water  and  wash  it  off  or  better  still  a  soft 
rag   itself   will    accomplish   the    same   thing. 

The  company  claims  its  process  also 
strengthens  the  sprocket  bridges  as  the  same 
treatment  is  applied  to  them  as  the  body 
of  the  film,  thereby  prolonging  the  life  of  the 
film  considerably.  It  is  also  declared  that 
the  Mackler  Everwear  Process  tends  to  in- 
crease the  brilliancy  of,  and  lend  depth  to 
the    picture.. 


MICHEL  ANGELO 
STUDIOS,  Inc. 

214  East  Superior  St. 
Chicago,  111. 

DECORATORS 


ONE-CONTRACT  PLAN 


National    Theater    Supply 

Co.  Busy  on  Equipment 

Installations 

Chicago  —  Attributing  its  fast-in- 
creasing business  to  its  one-contract 
plan,  National  Theater  Supply  Co. 
is  now  filling  numerous  orders 
through  its  branches  in  various 
parts  of  the  country.  Recent  instal- 
lations have  been  made  in  the  fol- 
lowing theaters: 

Palm,  Sulphur  Springs,  Fla. ;  Riverdale 
Mills,  Riverview,  Ala. ;  New  Maywood, 
Hammond.  Ind.;  Park,  Villa  Park,  III.;  Cel- 
tenham,  Chicago;  Capitol,  Brownsville,  Tex.; 
Rivoli,  San  Bonito,  Tex. ;  Majestic,  Houston, 
Tex. ;  Lyric,  San  Angelo,  Tex. ;  Rivola,  Os- 
kaloosa,  Iowa;  Capitol.  Des  Moines;  Em- 
press. Indianola,  Iowa;  Southlawn,  Grand 
Rapids,  Mich.;  Great  Lakes,  Detroit;  Marine, 
Marine  City,  Mich.;  Rialto,  Tucson,  Ariz.; 
Electric,  Langdon.  N.  D. ;  Orpheura,  Min- 
neapolis; Fornea,  Picayune,  Miss.;  Little, 
Selma,  La.;  Ritz,  Crescent,  Okla. ;  Dome, 
Cyril,  Okla.;  Liberty,  Seminole,  Okla.;  Ros- 
coe.  Roscoe,  Pa. ;  Roxy,  FoUansbee,  West 
Va. ;  Rivoli,  Springfield  ,Utah;  Embassy, 
Market  St.,  San  Francisco;  Ryan,  Fresno, 
Cal. 


Specializing 
in  Theatre 
Decorating 

and 
Furnishings 

BANNERS 


Embellish   Your   NEW  and  Add 
Charm   to    Your    OLD    Theatre 

WRITE  FOR  PRICES 


Specialization 

Meeting  modern  theatre 
needs  is  no  "handy  man"  task. 
Science  has  introduced  new 
technique,  new  materials,  new 
methods.  Only  men  trained 
and  experienced  in  their  par- 
ticular fields  can  meet  the  de- 
mand   for    specialized    service. 

Even  a  group  of  such  men 
needs  special  equipment.  Men 
and  equipment  in  turn  need  the 
skilled  organization  and  direc- 
tion that  can  quickly  and  eco- 
nomically distribute  the  bene- 
fits   of   such    combination. 

From  four  bare  walls  to 
opening  announcement  —  all 
may  be  handled  on  our  Single 
Complete  Contract  Plan.  Or, 
as  needed,  repair  service  and 
small  parts. 


National  Theatre  Supply  Co. 

General  Offices 

624  So.   Michigan  Avenue, 

Chicago,  111. 


Offices  in  All  Principal  Citiea 

(4016A) 


,    ; 


Sunday,  January  8,  1928 


Z^^ 


DAILY 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SHOWMEN 


"The  Cat  and  the  Canary" 
(Universal) 

Fifteen  boys  were  dressed  as 
spooks — using  white  sheets  and  false 
faces  to  hide  their  identity  as  well  as 
to  give  the  parade  a  "spooky"  ap- 
pearance. The  parade  took  the  boys 
through  all  the  main  streets.  Four 
boys  carried  two  large  banners  an- 
nouncing title  of  picture,  name  of 
theater  and  play  dates  while  other 
boys  in  the  line-up  carried  fuses  to 
light  up  the  banners. — J.  L.  Cart- 
wright,    Capitol,    Macon,    Ga. 


"Get  Your  Man" 
(Paramount) 
Throwaways  were  numbered  con- 
secutively with  a  limited  number  of 
duplicates.  At  the  top  was  printed 
a  heart  and  then  followed,  "Don't 
"be  broken  hearted. .  .'Get  Your  Man' 
...Find  the  person  who  has  the  du- 
plicate of  this  card  (name  card 
number)  No. —  'Get  Your  Man'  and 
come  to  the  Orpheum  as  our  guests 
to  see  tantalizing  Clara  Bow  in  'Get 
Your  Man.' "  These  throwaways 
were  distributed  in  large  quantities 
among  the  fraternity  and  sorority 
groups  of  the  local  university  as  well 
as  to  people  on  the  streets. — Chas. 
F.    Shire,    Orpheum,    Lincoln,    Neb. 


"The    Gorilla" 
(First   Nat'l) 

The  exploitation  went  over  big 
when  a  gorilla  man  was  taken  to 
Brackenridge  Park  Zoo,  with  a 
newspaper  photographer  and  special 
feature  writer.  The  reaction  of  the 
animals  to  a  likeness  of  a  gorilla 
was  the  subject  matter  for  the  story, 
and  with  some  very  good  pictures  it 
"made"  the  front  page,  with  a  four 
column  by  ten  inch  layout. — Wm. 
Epstein,  Aztec,  San  Antonio,  Tex. 


"The  Lone  Eagle" 
(Universal) 

Presence  of  several  squadrons 
from  the  government  air  base  at 
Mitchell  Field,  Long  Island,  lent  at- 
mosphere. The  men  attracted  a  big 
crowd  as  they  marched  into  the  the- 
ater in  a  unit.  Not  only  did  they 
lend  color  to  the  picture,  but  through 
the  courtesy  of  Capt.  Gibson  donated 
a  lot  of  spare  wings,  motors  and  pro- 
pellers to  decorate  lobby. — Colony, 
New  York  City. 


Lost  at  the  Front" 
(First  Nat'l) 

While  provincial  municipahties 
board  was  in  session  at  St.  John,  in- 
vited  the   town    councilors    of    Chat- 


Try  This  on  Your  Newspaper 
and  See  How  It  Goes  Over 


Once  in  a  while  a  publicity  man 
hits  on  a  brand  new  idea  for  attract- 
ing the  cash  to  the  box-office  till.  The 
following  original  stunt,  because  it 
is  sound  showmanship  and  the  crea- 
tion of  a  practical  publicity  expert, 
is  reprinted  at  length  from  the  "M. 
P.  Journal."  Credit  goes  to  Hal  Nor- 
fleet,  now  heading  exploitation  for 
the  Interstate  Amusement  Co.  ot 
Texas.  Here  is  Norfleet's  stunt  in 
his  own  words: 

"If  you  have  a  live  newspaper,  they 
will  be  glad  to  take  'The  Letters  of 
Lucy  Belle'  and  play  it  up  for  noth- 
ing, as  they  are,  and  will  continue 
to  buy  some  sort  of  novelty  such  as 
puzzle  pictures  and  cross  word  puz- 
zles. The  'Letters  of  Lucy  Belle' 
offer  the  readers  of  any  newspaper 
real  entertainment  and  at  the  same 
time  have  a  direct  advertising  effect 
for  your  picture.  Following  is  the 
plan: 

"Go  to  your  newspaper  and  present  'The 
Letters  of  Lucy  Belle,'  and  in  nine  cases 
out  of  ten  the  editor  will  tie-up  with  you 
for  no  less  than  six  weeks,  a  longer  run 
may  be  used  if  desired.  'Lucy  Belle'  is  a 
fictitious  character,  supposed  to  be  visiting 
in  your  town.  The  newspaper  will  run  a 
little  story  announcing  the  fact  that  such  a 
little  character  is  visiting  in  the  city  and 
each  week  will  write  a  letter  to  her  mother, 
telling  her  about  the  movies  she  has  seen. 
In  order  to  get  direct  value  from  this  tie- 
up,  these  letters  should  run  one  or  two  days 
preceding  whatever  picture  you  are  playing 
that  week,  that  you  wish  to  put  special  stress 
behind.  In  Lucy  Belle's  letters,  she  gets 
the  characters  all  mixed  up,  even  using  the 
players  from  other  companies,  also  the  di- 
rectors. You  can  go  as  far  as  you  like  in 
Lucy  Belle's  mistakes  in  describing  the  play, 
players,  directors  and  producers  for  your  pic- 
tures. It  is  then  in  line  for  the  fans  to 
answer  Lucy  Belle's  letter,  correcting  her 
mistakes,  always  allow  enough  time  between 
the  running  of  Lucy  Belle's  letter,  the  show- 
ing of  the  picture  before  the  close  of  your 
contest  and  for  them  to  have  time  to  write 
the    letter    after    seeing    the    picture. 

"There  should  be  weekly  prizes  as  well  as 
grand  prizes  and  in  most  cases  for  the  weekly 
prizes,  I  would  suggest  for  first  prize,  four 
tickets  good  at  any  time;  second  and  third 
best  letters,  two  tickets  each  good  at  any 
time;  those  are  the  six  weekly  prizes,  or  as 
many  weeks  as  you  run  the  content.  The 
final  grand  prizes  for  those  who  have  the 
best  record  throughout  the  contest  as  a 
whole  are:  First  prize,  halt  season  pass 
good  for  two;  second  prize,  90  day  pass  good 
for    two;    third    prize,    60    day    pass    good    for 


Here's  Another 

One  of  our  real  F.  &  R. 
Showmen   sprung   this   nifty. 

When  he  has  a  Kiddie  Mat- 
inee these  cold  Saturdays  he 
makes  the  kids  hunt  their  caps 
and  mittens  before  they  leave 
their  seats  at  the  end  of  the 
show. 

We're  passing  along  the  idea. 

It  helps  parents  and  brings 
the  manager  closer  to  the 
youngsters. 

He  directs  the  mitten  pick-up 
himself  from  the  stage. 

Could  Paul  Ash  do  better? 
— F.  &  R.  Showmanship  News. 


two;  and,  fourth  prize.  30  day  pass  good 
for  two.  Of  course,  the  managers  may  use 
their  own  idea  as  to  the  amount  of  prizes 
they   wish    to    give. 

"The  main  thing  in  this  stunt  is  to  carry 
with  each  letter  the  rules  and  list  of  prizes. 
I  have  always  made  it  a  point  to  have  neat- 
ness in  penmanship  and  handling  of  the 
letter  as  part  of  the  contest  rules.  All  let- 
ters correcting  Lucy  Belle's  mistakes  should 
be  addressed  to  the  'Lucy  Belle  Editor'  of 
the  newspaper.  I  would  suggest  that  the 
manager  absolutely  forget  about  the  theater 
in  connection  with  this  stunt,  with  the  excep- 
ion  of  mentioning  the  fact  that  the  tickets 
are    to    his    theater    in    the    prize    column. 

"If  the  newspaper  thinks  anything  at  all 
of  this  stunt,  they  will  give  it  some  free 
display  space  before  the  first  letter  starts, 
and  after  the  first  letter  of  Lucy  Belle,  you 
will  have  no  trouble  making  tie-ups  with 
stores  for  little  things  like  'Lucy  Belle  en- 
dorses Madam  Gould's  Perfume,'  or  "Lucy 
Belle  Cook  Aprons,'  and  it  is  a  cinch  to  get 
'Lucy  Belle  Sundaes'  at  the  drug  store  foun- 
tains. 

"Without  going  into  any  more  detail,  with 
the  information  I  have  given  you  on  this 
stunt,  if  you  have  any  imagination  at  all  you 
can  work  this  stunt  out  and  I  guarantee  you 
more  direct  results  from  it,  if  you  put  any 
effort  at  all  behind  it,  than  any  other  stunt 
costing  you  no  more  than  the  writing  of  a 
letter    does. 

"You  should  always  write  the  'Lucy  Belle 
Letter'  and  furnish  the  newspaper  at  the 
same  time  with  corrections  of  her  mis- 
takes in  the  letter  so  that  the  Contest  Editor 
will  have  all  the  information  on  hand  at  the 
time    the    first    letter    goes    to    press. 

"Exploitation  stunts,  whether  they  cost 
you  money  or  not,  all  depend  on  how  much 
energy  you  put  behind  thern,  and  if  you 
will  put  as  much  behind  this  one  as  you 
do  some  of  them  you  pay  hard  money  for. 
i  think  you  will  find  it  worth  while." 


ham  to  see  the  picture  there  and 
write  their  opinion  of  it.  Later, 
when  the  picture  played  the  Palace 
published  in  "The  Chatham  World" 
opinion  secured  the  town  coun- 
cilors at  St.  John.  This  proved  an 
effective  stunt  as  the  men  gave  the 
picture  high  praise  for  its  comedy 
and  entertainment  value. — L.  G.  Bab- 
ineau.  Palace,  Chatham,  N.  B. 


"Now  We're  in  the  Air" 
(Paramount) 

Two  miniature  planes  were  given 
a  three  weeks'  dispfey  in  the  lobby 
prior  to  showing  of  picture  and  a 
six-foot  model  plane  got  a  week's 
showing  prior  to  play  date.  These 
planes  were  placed  in  prominent  win- 
dows during  run. — H.  D.  Grove,  Des 
Moines,    Des    Moines. 


"Private  Life  of  Helen  of  Troy" 

(First   Nat'l) 

"The  Evening  Graphic"  ran  a 
"Helen  of  Troy"  contest  which  start- 
ed the  day  before  the  premiere  and 
continued  throughout  the  engage- 
ment, offering  prizes  for  the  eight 
Greater  New  York  girls,  whose  pho- 
tographs and  measurements  showed 
them  to  have  forms  like  that  of  Maria 
Corda.  Photos  were  published  each 
day.  The  paper  also  advertised  the 
contest  by  one-sheets  on  its  delivery 
wagons.  Miss  Corda  gave  a  radio- 
interview  and  in  return  the  station 
announced  daily  for  more  than  a 
week  the  fact  that  the  entire  musical 
score,  and  a  "radio  visualization"  of 
the  picture  had  been  arranged.  For 
this  microphones  were  arranged  in 
the  pit  and  on  the  stage  of  the  the- 
ater through  which  the  entire  musi- 
cal score  and  a  running  explanation 
of  what  was  taking  place  on  the 
screen  was  put  on  the  air.— Globe, 
New    York    City. 


"She's  a  Sheik" 

(Paramount) 

Converted  a  piano  box  into  a  box 
office  and  covered  it  with  black  and 
gold  cloth  giving  the  box  office  the 
appearance  of  a  sheik's  tent.  Cut-outs 
of  camels,  olive  trees  and  pyramids 
formed  a  background  while  cut-outs 
of  Bebe  Daniels,  dressed  as  a  sheik, 
were  placed  on  either  side  of  lobby. 
The  old  box  office  on  the  right  of 
the  lobby  and  the  entire  walls  were 
draped  in  the  prevailing  color  scheme 
of  black  and  gold  cloth.  The  title 
appeared  on  top  of  cloth  that  ex- 
tended over  entrance.  These  letters 
were  white  and  were  cut  out  of 
beaverboard.  The  use  of  blue  lamps 
in  the  lobby  gave  a  moonlit  desert 
effect. — H.  L.  Jordan,  Strand,  Ander- 
son, S.  C. 


"A  Texas  Steer" 
(First   Nat'l) 

The  W.  K.  Kellogg  Co.  united 
with  the  theater  in  putting  over 
many  unusual  stunts  , because  of  the 
tie-up  with  the  producer  on  its  break- 
fast food.  Pep.  In  addition  to  the 
billing,  the  24-sheet  was  framed  and 
mounted  on  several  of  the  Kellogg 
trucks  plying  between  the  factory 
and  the  local  freight  yards  for  a  full 
week.  Two  nights  of  the  showing 
were  set  aside  as  Kellogg  Pep  Nights 
when  employes  were  admitted  at  a 
special  rate  upon  presentation  of  a 
ticket  printed  by  this  company.  The 
Kellogg  band  played  in  front  of  the- 
ater and  in  the  theater  before  pic- 
ture started.— Post,  Battle  Creek, 
Mich. 


OAlLY      Sunday,  January  8,   1928 


ills^^lff^f^fmhuks. 


General  Incandescent  Use  Seen 

William  Fox  Coming  to  Studios  Soon — M-G-M  Cameraman  Invents  New  Lens  -  "U"  Production  Hits 
High  Peak  with  34  in  Work— Griffith  to  Direct  Lupe  Velez — Annual  Wampas  Ball  Feb.  25—  Other  News 


Kleig  Lights  Held  Doomed  by 
Academy  Surveying  New  Method 


Reign  of  kleig  lights  at  the  studios 
is  to  be  brought  to  an  end  through 
general  adoption  of  the  use  of  in- 
candescents,  it  was  forecast  at  the 
meeting  of  the  Academy  of  M.  P. 
Arts  and   Sciences. 

Representatives  of  all  studios  at- 
tended the  sessions  which  had  for 
their  object  the  naming  of  a  commit- 
tee of  13  to  make  a  survey  of  the  ef- 
ficiency and  practicatjility  of  incan- 
descent lighting.  An  exposition  of 
the  uses  of  incandescents,  with  ex- 
hibits of  incandescents  equipment, 
will  be   held  during  April. 

Preliminary  tests,  it  is  stated,  show 
that  incandescent  lights  give  equal 
results  at  a  saving  of  35  per  cent. 
A.  George  Volk  heads  the  committee 
appointed. 


Wampas  Ball  Scheduled 
Feb.  25 ;  Committee  Named 

Feb.  25  is  date  set  for  tlie  annual 
Wampas  Ball  at  the  Ambassador.  On 
the  committee  in  charge  of  arrange- 
ments are:  Mark  Larkin,  Ray  David- 
son, Harold  Hurley, ,  John  Leroy 
Johnston,  Sam  W.  B.  Cohn,  Joe 
Sherman    and   Joseph    Steele. 

Smith  Coming  East 
J.  Boyce-Smith,  Inspiration  treas- 
urer, leaves  Sunday  for  New  York 
for  conferences  with  President  Wal- 
ter Camp.,  Jr.  Upon  his  return,  he 
will  join  with  Halperin  Brothers  in 
supervision  of  the  first  picture  to  be 
made  under  the  new  United  Artists 
contract.  Production  will  be  at  Tec- 
Art    Studios. 


Murray   Gets    Lead 

James  Murray  has  been  cast  for 
the  lead  opposite  Joan  Crawford  in 
"The  Tide  of  Empire,"  which  Jack 
Conway   will   direct   for   M-G-M. 


T/ie  INSTITUTE  STANDARD 

Professional  Motion  Picture   Camera 


Only  $150. 


specifications: 

6!4x6Mx7J4  inches  with- 
out magazine.  Weight,  16 
pounds.  Material,  alumi- 
num alloy,  finished  in  dur- 
able black  enamel.  Lens, 
finest  anastigmat  /5  or  f3.5. 
Capacity,  200  feet.  Hand- 
some black  vulcanized  fibre 
carrying  case. 

Costs  less  than  a  high-grade  amateur  camera. 
Pictures  can  be  shown  in  any  theatre  or  movie. 
All  metal  construction  handsomely  finished, 
lightweight  and  portable.  Complete  with  car- 
rying ca^e. 
Write    for    Free    Catalog    and    full    paHiculars 

New  York  Institute  of  Photography 

Dept.    43.  14    W.    33rd    St.,    New    York 


Joining  U.  A. 

Ben  Lyon  is  leaving  First 
National  upon  expiration  of  his 
present  contract  and  may  join 
United  Artists,  it  is  reported. 
Dissatisfaction  with  roles  as- 
signed him  is  the  declared 
cause. 


FOX  EXPECTED  ON  COAST 
TO  STUDY  NEW  SCHEDULE 


William  Fox  is  expected  at  the 
studios  shortly  to  confer  with  Win- 
field  R.  Sheehan  on  the  five  year 
program  recently  outlined.  This 
schedule  calls  for  expenditure  of 
$100,000,000  to  be  invested  principal- 
ly in  the  purchase  of  stories,  on  sal- 
aries, production  expense  and  im- 
provements at  Fox  Hills  and  the 
Hollywood  studio.  Sheehan  will 
make  his  home  on  the  Coast  perma- 
nently. 


GOTHAM  PREPARING  TO 
RESUME  PRODUCTION 


Menjou  Starts  New  Picture 

"Captain  Fjsrreol,"  is  the  tempor- 
ary title  of  AdoTphe  Menjou's  next 
Paramount  picture  on  which  produc- 
tion started  yesterday  at  Paramount's 
Hollywood  studio,  under  direction  ot 
Lothar  Mendes. 

The  screen  story  was  written  by 
Ernest  Vajda  from  the  novel  of  Vic- 
torien  Sardou.  Nora  Lane,  who 
played  the  lead  in  "Jesse  James,"  with 
Fred  Thomson,  is  to  have  a  leading 
role  in  the  picture.  William  Collier, 
Jr.,  plays  a  brother  role  to  Miss  Lane. 


Three  Year  Contract  for  Downs 

Johnny  Downs  of  Our  Gang  com- 
edies has  been  signed  to  a  three  year 
contract  by  Harry  Weber  for  a  tour 
of  the  Keith-Albee  and  Orpheum 
circuits. 


Hoot  Making  New  Film 

Production  has  started  on  "Riding 
for  Fame,"  Hoot  Gibson  picture,  un- 
der direction  of  Reeves  Eason.  The 
story  and  scenario  are  by  Arthur 
Statter.  In  the  cast  are:  Olive  Has- 
brouck,  Harry  Todd,  Anne  Carter, 
William  Bailey  and  Buddy  Phillips. 
This  is  the  last  Gibson  picture  of  the 
"Big  Gun   Group." 


"Turn  Back  the  Hours"  will  be 
the  first  picture  on  the  schedule 
when  Gotham  resumes  production  at 
Universal  City.  Howard  Bretherton 
will  direct  from  an  adaptation  by 
Jack  Jungmeyer,  from  the  play  by 
Edward  E.  Rose.  Cast  now  is  be- 
ing selected.  Gotham  has  been  pro- 
ducing at  Tec-Art,  but  recently  an- 
nounced  plan   to   move   to   Universal. 

Harold  Shumate,  editorial  super- 
visor, and  Carol  Sax,  production 
manager,  are  transferring  the  equip- 
ment, and  from  the  standpoint  of 
story  and  physical  production,  will 
have  everything  in  readiness  to  start 
filming  "Turn  Back  the  Hours"  im- 
mediately upon  return  of  Sam  Sa.x 
from    New    York. 


"Cream  of  Earth"  Starting 

Production  starts  this  week  on 
"Cream  of  the  Ea.rth,"  featuring 
Marian  Nixon  under  direction  of 
Mel  Brown,  who  is  author  of  the 
story.  Charles  Rogers  plays  opposite 
Miss   Nixon. 


Newcomer  in  Murnau  Role 

F.  W.  Murnau  has  cast  Dorothy 
Kitchen,  screen  newcomer,  ^or  one 
of  the  leads  in  "The  4  Devils." 


Starting  "Sally  of  the  Scandals" 

Lynn  Shores  is  to  start  production 
of  "Sally  of  the  Scandals"  within  a 
week  at  the   FBO  studios. 


English   Role  for  Alice  Joyce 

Alice  Joyce  has  left  for  New  York 
where  on  Saturday  she  sails  for  Eng- 
land to  star  in  a  pictiire  for  West- 
minister Fiim  Co.  Harley  Knoles 
will  direct  the  picture. 

Maynard's    Brother    Changes    Name 

Kermit  Maynard,  younger  brother 
of  Ken,  who  has  appeared  in  a  series 
for  Ra>art,  has  changed  his  screen 
name  to  Ted  Austin. 


European  Trip  for  Vilma  Banky 

Vilma  Banky  plans  to  leave  Jan. 
15  for  a  visit  to  her  home  in  Hungary. 
She  now  is  working  in  the  last 
vehicle  in  which  she  will  be  co-starred 
with  Ronald  Colman,  titled  "The 
l^assionate  Adventure." 


Role   for   Dorothy  Revier 

Dorothy  Revier  has  replaced  Leila 
Hyams  in  cast  of  "The  Red  Dancer 
of  Moscow,"  which  Raoul  Walsh  is 
directing  for  Fox.  Miss  Hyams  has 
been  transferred  to  cast  of  "Honor 
'Bound,"    opposite    George    O'Brien. 


LEAD  IN  GRIFFITH  FILM 
IS  GIVEN  LOPE  VELEZ 


Lupe  Velez,  Mexican  girl,  who 
made  her  screen  debut  opposite 
Douglas  Fairbanks  in  "The  Gaucho," 
is  understood  to  have  been  selected 
for  the  lead  in  "The  Battle  of  the 
Sexes,"  p.  W.  Griffith's  next  picture 
for  United  Artists.  It  had  been 
reported  that  Mary  Philbin  was  be- 
ing  sought   for   the   role. 


PERCY  HILBURN  INVENTOR 
OF  "TRAVELING  LENS" 


Percy  Hilburn,  cameraman,  has  in- 
vented a  traveling  telephoto  lens, 
which  is  being  used  in  filming  of 
"The  Cossacks"  at  M-G-M.  The 
lens  keeps  at  the  same  size  in  the 
camera  an  object  on  which  it  is  fo- 
cused. This  enables  the  camera  to 
follow  a  moving  object.  The  attach- 
ment is  a  series  of  lenses  which 
change  in  relationship  to  each  other 
by   alteration   of   the   adjustments. 


Mary  Nolan  Contract  Renewed 

Universal  has  exercised  its  option 
and  renewed  contract  of  Mary  Nolan 
(Imogene  Wilson).  She  now  is  ap- 
pearing  opposite   Reginald   Denny   in 

"Be    Yourself." 


Using    Married    Name 

Katherine  McGuire  now  is  using 
the  name  of  Katherine  Landy  in  pic- 
tures. She  recently  married  George 
Landy,   First  National  publicity  man. 

Preparing   "Golden   Shackles" 

Dallas  M.  Fitzgerald  is  preparing 
to  start  "Golden  Shackles,"  which  he 
is  directing  for  Peerless  Pictures, 
which  company  is  producing  eight 
films  this  season.  The  story  is  by 
Bob    Roye. 


AL 
BOASBER6 

is  titling 

''SO  THIS  IS 
LOVE" 


I 


Sunday,  January  8,  1928 


34  Pictures  in  Production 

Sets  New  Universal  Record 


Thirty-four  pictures  in  work  at 
Universal  City  sets  a  new  produc- 
tion record  for  that  company.  In 
addition,  12  two  reel  units  are  at 
work  at  the  "U"  plant  and  at  the 
Stern  Bros,  studio,  which  makes 
Universal    comedies. 

Ten  of  the  34  features  are  in  ac- 
tual camera  stage.  They  are:  "The 
Man  Who  Laughs,"  Reginald  Denny 
in  "Be  Yourself,"  "Hoot  Gibson  in 
"Riding  for  Fame,"  "Cream  of  the 
Earth,"  "Freedom  of  the  Press," 
"Fallen  Angels,"  "Has  Anybody 
Here  Seen  Kelly?,"  "We  Ameri- 
cans," "Home  James,"  and  "Hoof- 
beats." 

Outstanding  of  this  number  is 
"The  Man  Who  Laughs,"  which  Paul 
Leni  is  directing  with  Conrad  Veidt 
and  Mary  Philbin  in  the  leading 
roles. 

"Freedom  of  the  Press,"  which 
George  Melford  is  directing  has  a 
cast  including  Lewis  Stone,  Marce- 
line  Day,  Malcolm  McGregor,  Hay- 
den  Stevenson  and  Wilson  Benge. 
"Fallen  Angels"  is  being  directed  by 
Edward  Laemmle.  "Has  Anybody 
Here  Seen  Kelly?"  is  being  made  by 
William  Wyler.  Bessie  Love  and 
Tom  Moore  play  the  lead.  "We 
Americans"  features  George  Sidney 
under  direction  of  Edward  Sloman. 
Carl  Laemmle,  Jr.,  is  supervising. 

"Home,  James"  is  the  latest  La 
Plante  feature,  being  directed  by 
William  Beaudine.  "Hoofbeats  of 
Vengeance"  is  starring  Rex,  the  wild 
horse. 

Melville  Brown  is  directing  "Cream 
of  the  Earth,"  which  J.  T.  O'Dono- 
hue  adapted.  Marian  Nixon  and 
Charles   Rogers   are   featured. 

Hoot  Gibson's  "Riding  for  Fame" 
is   being   directed    by    Reeves    Eason. 

Nine  features  have  graduated  from  the 
camera  to  the  cutting  stage.  They  are:  "A 
Trick  of  Hearts,"  Hoot  Gibson  production; 
"Meet  the  Prince,"  Glenn  Tryon's  newest ; 
"The  Foreign  Legion,"  Norman  Kerry  pic- 
ture; "Finders  Keepers,"  Laura  La  Plante 
comedy;  "Hot  Heels,"  another  Glenn  Tryon 
film;  "Thoroughbreds,"  with  Marian  Nixon 
and  Richard  Walling;  and  "Honeymoon 
Flats,"  with  George  Lewis  and  Dorothy  Gul- 
liver.    Two  westerns  are  in  the  cutting  stage; 


The  Life  of  Los  Angeles 
Centers  at  the 

AMBASSADOR'S 


Famous 

Cocoanut 


special  'Nights 

Tuesday  and  Saturday. 

College  Night  Every  Friday. 


New  "U"  Team 

George  Sidney  and  Albert 
Gran  may  be  teamed  in  "Give 
and  Take"  for  Universal. 


"The  Harvest  of  Hate"  and  "Plunging 
Hoofs,"   both   featuring   Rex   the  horse. 

The  following  productions  are  being  pre- 
pared : 

"The  Sin  Ye  Do,"  which  Ernest  Laem- 
mle   will    direct. 

"Phyllis  of  the  Follies,"  another  Ernest 
Laemmle  picture.  Alice  Day,  Matt  Moore 
and  Edmund  Burns  have  been  selected  for 
the   cast. 

"The  Worm  Turns,"  which  Fred  New- 
meyer  will  direct.  "Give  and  Take,"  which 
Director  William  Beaudine  will  make.  "Three 
Rainy  Nights,"  a  new  La  Plante  production, 
to  be  directed  by  Wesley  Ruggles.  "The 
Michigan  Kid,"  which  Irvin  Willat  will  di- 
rect. 

In  addition  to  the  foregoing,  the  following 
productions    are    being    put    into    script    form: 

"The  Braggart,"  continuity  by  Charles  Ken- 
yon  for  direction  by  Edward  Sloman.  "The 
Last  Warning,"  "The  Charlaton,"  for  George 
Melford.  Conrad  Veidt  will  be  starred. 
"Cupid  at  Vassar,"  by  Owen  Davis.  Wes- 
ley Ruggles  will  direct  it,  with  Laura  La 
Plante  as  star.  "The  Broadway  Romance." 
Norman  Kerry  will  be  starred  under  direc- 
tion of  Melville  Brown.  "Show  Boat."  which 
Harry  Pollard  will  direct.  "The  Body 
Punch,"  which  Leigh  Jason  (Leigh  Jacob- 
son)  will  direct  as  his  first  assignment. 
"The  Olympic  Champion."  Mort  Blumen- 
stock  is  doing  the  continuity  for  Wesley 
Ruggles.  A  new  Denny  story  being  put 
into    script    form    by    Al    Cohn. 


McCarey   Signs   Polly   Moran 

Polly  Moran  has  been  signed  by 
Leo  McCarey  to  appear  in  the  next 
Hal  Roach  M-G-M  comedy  to  co- 
star  Laurel  and  Hardy.  The  pic- 
ture is  as  yet  untitled. 


New    Davidson    Film    Titled 

Max  Davidson's  newest  comedy 
for  Hal  Roach  has  been  titled, 
"Papa,  Get  Your  Gun."  It  was  di- 
rected by  Fred  Guiol.  under  the  su- 
pervision of  Leo  McCarey. 


Completes   Role  in  Carr  Film 
Cornelius  Keefe  has  completed  the 
lead     opposite     Lila     Lee     in     Trem 
Carr's  "You   Can't   Beat  The  Law," 
at  the   California   Studios. 


Assigned  Role  in  "The  Actress" 

Margaret  Seddon  has  been  as- 
signed a  role  with  Norma  Shearer 
in  "The  Actress." 


New   Hines  Film   Started 

Production  of  "Chinatown  Char- 
lie" has  been  started  by  Johnny 
Hines,  under  direction  of  Charles 
Hines.  Louise  Lorraine  plays  oppo- 
site the  star.  Others  in  the  cast  are 
Edna  May,  Harry  Gribbon,  George 
Kuwa,  Jack  Burdette  and  "Scooter" 
Lowry. 


Fox  Makes  Change 

Leila  Hyams  has  been  withdrawn 
from  cast  of  "The  Red  Dancer  of 
Moscow"  to  appear  oppo.site  George 
O'Brien  in  "Honor  Bound."  Es- 
telle  Taylor  also  is  one  of  the  leads 
in  this  picture,  production  of  which 
soon  is  to  start  at  the  Fox  studio 
under  direction  of  Alfred  Green. 


A  Little 
from 


a 


Lots 


ft 


By    RALPH    IV ILK 


Hollywood 

ALL  roads  leading  to  the  Rose 
Bowl,  Pasadena,  where  Pitts- 
burgh was  defeated  by  Stanford, 
were  well  populated  with  members 
of  the  film  colony.  Following  the 
ijame,  Lewis  Milestone  was  heard 
discussing  the  contest  with  Myron 
Selznick,  while  Leslie  Fenton  was 
driving  through  a  maze  of  traffic. 

*  *         * 

Sam  Forrest,  who  knows  his 
way  about  studios,  directed 
"Los  Angeles,"  the  Max  Mar- 
cin-Donald  Ogeen  Stewart 
play,    now    on    view    in    New 

York. 

*  *         * 

Our  Passing  Show.  Jack 
Kirkland  and  Nancy  Carroll 
viewing  the  Tournament  of 
Roses  parade  in  Pasadena; 
Victor  Nordlinger  leaving  the 
Rose  Boivl  at  Pasadena. 

An  addition  to  our  list  of  former 
sports  writers  is  LeRoy  Johnston, 
who  is  now  Boswell  for  Columbia 
Pictures.        Back     in      1914,     LeRoy 

worked  on  the  St.  Paul  News. 

*  *         * 

Irving  Asher  states  that  "people 
who  lives  in  glass  houses  should  not 
throw  parties." 

*  >|:  * 

More  Passing  Show:  Dave 
Selznick  moving  into  his  new 
offices  at  the  Paramount 
studio;  Ivy  Harris  posing  for 
publicity  pictures;  Al  Raboch 
hunting  for  his  hat. 

*  *         * 

Marty  Cohn,  the  film  editor,  is 
highly  elated  that  two  of  the  pictures 
he  edited,  have  found  their  way  in- 
to many  lists  of  "the  ten  best  pic- 
tures for  1927."  The  pictures  are 
"The  Cat  and  the  Canary"  and  "Wild 
Geese" — not  animal  pictures. 

*  *         * 

Referring  to  Al  Raboch  and 
his  hat,  it  may  be  said  that  Al 
has  lost  two  hats  in  two  weeks. 
Al's  "overhead"  is  getting  ser- 
ious. 

*  *         * 

Rosa     Rosanova,     Harry     Rathner 
nd    Norman   Burnstine   were   among 
those    who    attended    the    December 
nu'sicale  at  the  Hollywood  Plaza. 


More  Passing  Show:  Lewis 
J.  Selznick  and  cane  strolling 
through  the  Ambassador; 
George  Folsey  hunting  for 
Sid  Hickox,  a  fellow  camera- 
man, at  the  Hollywood  Legion 
club;  Ben  Schwalb,  Charley 
Mintz  and  Milton  Simon  chat- 
ting at  the  Hollywood  Plaza. 

*  *        * 

"Vie  feelst  du,"  asked  Jack  Santoro. 
"Ich  bm  great,"  was  Carroll  Nye's 
reply. 

*  *         * 

Robert  Florey,  who  has  directed 
several  pictures,  will  assist  Henry 
Kmg^  on  "The  Woman  Disputed." 
He  was  also  Henry's  assistant  on 
"The  Magic  Flame." 

*  *         * 

More  Passing  Show:  Bill 
Russell  and  Jack  Jarmuth  dis- 
cussing various  and  sundry 
viatters;  Ray  Hallor  and  100 
other  "prisoners"  doing  the 
lockstep  in  a  scene  in  a  new 
production  at  the  Tiffany- 
Stahl  sthdio.  ' 

*  *        * 

Howard  Hughes,  the  millionaire 
producer,  is  an  aviation  enthusiast. 
He  makes  daily  flights  to  and  from 
the  aviation  field,  where  exteriors 
are    being    shot    for   "Hell's   Angels." 

*  *         * 

Lew  Schreiber,  Al  Jolson's  rep- 
resentative, went  "native"  during 
his  sojourn  in  the  sun-kissed  state 
of  California.  Friday  night,  found  \ 
him  at  the  Hollywood  Legion  fights, 
in   company  will   Bill   Goetz. 

*  *         * 

We  are  still  weak  from  the  writ- 
ten bouquets  sent  our  way  by  Bill 
Lochren    of   Minneapolis.      Methinks, 

he  confuses  us  with  our  better  known  f 

brother. 

*  *         ♦ 

After  a  very  active  year, 
Harry  Lichtig  has  been  vaca- 
tioning at  Palm  Springs. 

*  *         * 
From  Kansas  City  comes  word  of\ 

a  theater  that  has  installed  "lovel 
seats."  There,  love-sick  youngstersl 
can  bill  and  coo  without  finding  a\ 
billy  descending  on  their  heads. 


FRANK  ZUCKER 

A.  S.  C. 
Cinem  atographer 

220  W.  42nd   Street 

'Phones: 

Wadsworth     5650,     Wisconsin    0610 

New  York  City 


EVERYTHING  NEW  but  the  PERSONNEL 

GEORGE  "DOC"  HENLEY  -  GEORGE  HEINZ 
ERNEST  STERN 

own  and  operate  the     ^^ 

161  HARRIS  AVE..    LONG  ISLAND  CITY.  N.  Y. 

NEGATIVE  DEVELOPING,  PRINTING  AND  TITLES 

by  men  who  achieved    outstanding    reputations    through    their    superb 

workmanship. 

We  solicit  your  work — and  guarantee  exceptional  quality  and  prompt 

service.  Phone  Hunterspoint  9097 


12 


—/Xl^ 


DAILV 


Sunday,  January  8,  1928 


Week's  Headlines 


Monday 
No  paper. 

Tuesday 

T.O.C.C.  protest  to  Will  Hays  against  hold- 
ing contract  meeting  at  Chicago  on  Jan.   31. 

Dan  Michalove  joins  Pathe  as  southern  di- 
vision manager  and  E.  A.  Eschmann  re- 
signs  as   head   of   eastern   division. 

British  industry  changes  name  of  film  cen- 
ter  at    Boreham    Wood    to    Hollywood. 

M.  B.  Shanberg,  former  Kansas  City  man- 
ager for  Loew's,  becomes  general  manager 
of  Sears-Harding  circuit,  operated  by  Uni- 
versal. 

Administration  favors  immediate  action  on 
tax   cut   bill. 

Wednesday 

Negotiations  about  concluded  for  partnership 
deal  with  FBO  by  General  Electric,  Radio 
Corp.  of  America  and  Westinghouse  Elec- 
tric. 

Chicago  showmen  and  operators  move  to 
avert  strike  before  expiration  of  contracts 
Jan.    11. 

De  Mille  output  for  release  by  Pathe  for 
season    will    be    43    pictures. 

Inspiration  to  release  three  years  through 
United   Artists. 

First  National  announces  immediate  release 
of  "The  Patent  Leather  Kid"  to  all  ex- 
hibitors. 

Loew's  plans  to  withdraw  from  Dallas  with 
Publi.x  taking  over  Melba  Jan.   15. 

Midland  Theater  &  Realty  Co.  of  Kansas 
City  acquires  50  per  cent  interest  in  24 
Missouri  and  Kansas  theaters  in  deal  with 
Universal. 

Thursday 

Radio     Corp.     of     America,     General     Electric 
and   Westinghouse  acquire   interest   in   FBO, 
with    de\ices    of    these   concerns   made   avail- 
able   to    industry. 
,         Governor    Smith    asks    repeal    of    state    censor- 
j  ship    in   annual   message. 

Harold  Lloyd  plans  two  pictures  in  1928.  the 
first,    "Speedy,"    ready    Easter. 

Realty  additions  to  vaudeville  holdings  in- 
creased  by   $100,000,000    last   year. 

Formation  of  new  firm  of  Fanchon  &  Marco 
starts   expansion    program. 

Sam  Sax,  Gotham  president,  plans  coopera- 
tive   company    in    exhibitor    tie-up. 

Friday 

Marketing  of  Kinegraphone  developed  by  Gen- 
eral Electric  will  be  first  step  in  new 
combine  of  FBO,  G.E.,  Radio  Corp.  of 
America   and   Westinghouse. 

House  committee  denies  request  for  Far  East, 
commissioner  to  represent  picture  industry., 

Josef  Von  Sternberg  receives  award  for  Ijest 
picture.  "Underworld,"  shown  at  Para- 
mount  last   year. 

Theater  boom  in  Southern  California  re- 
flected in  several  millions  of  dollars  in- 
volved. 

.\rch  Selwyn  plans  London  picture  house 
seating    6,300. 

Saturday 

John  J.  McGuirk  ridicules  report  he  is  to  quit 

presidency   of   StaiJey   Co. 
GeiTnan  press  hits  First  National  plan  to  buy 

Phoebus. 
Dr.    C.    Francis    Jenkins    experimenting    with 

radio    film   device. 
Accomplishments  of  Academy   of   M.   P.   Arts 

and  Sciences  outstanding  for  first  year. 


Franklin  in  Middle  West 
on  Way  to  N.  Y.  for  Confab 

(Continued  from  Page  1) 
wesco  Theaters  banner,  the  Saxe, 
Northwest  Theater  Circuit  (Finkel- 
stein  &  Ruben),  Skouras  Bros.,  and 
Circle  Theaters  chains.  The  Saxe 
chain  already  has  been  acquired  as 
the   first   link  in   the  new   chain. 


"The  Gaucho"  Run  Extended 

Run  of  "The  Gaucho"  at  the  Lib- 
erty, announced  for  eight  weeks,  has 
)een  extended  a  week,  setting  back 
he  closing  until  Jan.  21. 


'      British  Center  Not  Hollywood 

I  London — Decision  has  been  made 
"^lot  to  name  the  British  film  center 
iiear  Elslree,  Hertfordshire,  HoUy- 
j\-ood,  as  proposed. 


McGuirk  Ridicules 
Report  He'll  Quit 

{Continued  from  Page  1) 
Stated  that  reports  are  persistent  Mc- 
Guirk will  step  down  from  the  presi- 
dency when  his  term  expires  in  June, 
with  considerable  speculation  rife  as 
to  his  probable  successor.  Rossheim, 
Morris  Wolf,  secretary,  and  Presi- 
dent Judge  Horace  Stern  6i  Common 
Pleas  Court,  were  mentioned  as  be- 
ing discussed  as  possible  successors 
to  McGuirk.  Close  observers,  stated 
the  article,  were  of  the  opinion  that 
none  of  the  three  are  available,  and 
that  another  would  be  named.  Wolf 
is  in  Europe,  while  Judge  Stern  is 
reported  to  have  said  he  could  not 
accept  tne  post  if  it  were  offered  him. 
E.  B.  Smith  &  Co.,  bankers,  it  was 
stated,  were  eager  to  name  a  member 
of  its  firm  to  the  office. 

McGuirk  pointed  out  that  he  was 
given  a  vote  of  confidence  at  the 
last  meeting  of  the  board  of  directors 
Dec.  23,  which  Smith  attended.  Ross- 
neim  says  there  is  no  basis  in  fact 
in  the  reports,  adding  that  McGuirk 
was  elected  for  one  year  as  is  the 
custom  with   large   corporations. 

"If  I  knew  where  the  rumors  are 
coming  from,  I  would  get  busy  at  the 
source,"  said  Rossheim,  "but  I  would 
judge  that  the  humors  are  issued  in 
connection  with  an  unprofessional 
bear  activity  and  a  more  or  less  or- 
ganized short  selling  move  by  large 
unknown  interests  preparing  to  buy 
up  the  stock  later." 

The    vote    of    confidence    in    Mc- 
Guirk followed  motion  of  one  of  the 
directors  who  called  upon  the  board, 
in  answer  to  the  rumors,  to  put  them 
selves  on  record  regarding  the  presi 
dent's  administration. 


And  That's  That 


By  PHIL  M.  DALY 


IF  you  don't  think  there's  optimism 
and  pep  in  the  fast-moving  Tiffany- 
Stahl  organization,  just  happen 
around  when  Ed  Smith  is  surrounded 
by  his  go-getters.  The  smiles  and 
enthusiasm  of  the  gang  at  the  show- 
ing Friday  of  "The  Shanghai  Ges- 
ture," give  added  indication  that  big 
things  mav  be  expected  from  this 
outfit  in   1928. 


Nick  Grinde,  new  M-G-M  director, 
cracks  this  one  about  Dumb  Doras: 
So  dumb  she  left  space  in  the  glass 
of  ice  water  for  the  ice  to  melt. 


George  K.  Arthur  says  he  acquired 
his  facial  scar  when  he  fell  through 
a  window  in  a  British  comedy.  The 
director  rushed  to  the  phone  to  tell 
the    producer    Arthur    was    hurt. 

"Too  bad,"  said  the  producer,  "was 
it   a  big    window?" 


Chaplin  will  pass  up  a  good  bet 
if  he  doesn't  include  Harry  Carey  in 
the  cast  if  he  films  "The  Suicide 
Club."  Know  your  fur  east,  bo, 
know  your  far  east. 


The  producers  of  Broadway  revues 
evidently  want  the  theater  to  be  all 
undressed  up  and  no  plays  to  go. — 
Life. 


Exhibitor  Invents  New 
Synchronization  Device 

(Continued    from    Page    1) 
Ijuilt    with    four    discs,    side    by    side, 
and  is  electrically  driven,  but  can  be 
operated  either  automatically  or  man- 
ually. 

With  this  machine  it  is  possible  to 
cue  an  entire  picture  and  enable  the 
smaller  theaters  to  have  the  highest 
lass  music,  Merritt  says.  It  can  be 
installed  in  the  theaters  'ait  small 
cost,   he   declares. 


"Blue  Plate"  Features 

Paramount  Program 

(Continued  from  Page  4) 
John  Murray  Anderson's  "Blue 
Plate,"  which  is  produced  along  the 
lines  of  his  "Chinese  Jade"  and 
"Venetian  Glass'  and  others  of  that 
theme. 


"Old  Home  Week"  is  being  cele- 
brated on  the  Fox  lot.  The  reason  is 
the  gathering  at  the  studio  of  five 
Fox  veterans.  They  are:  Raoul 
Walsh,  Estelle  Taylor,  William 
Russell,  William  Farnum  and  Tom 
Santschi. 


There  is  no  place  on  the  stage  for 
fast  women,  and  that  probably  ac- 
counts for  the  fact  that  so  many  of 
them  take  30  years  to  reach  the  age 
of  21.— The  Quill. 


Lon  Young,  Gotham's  advertising 
and  publicity  head,  denies  that  the 
page  splash  in  "The  Los  Angeles 
Examiner,"  giving  Rupert  Hughes' 
views  that  revealing  kness  is  no 
breach  of  morality,  was  a  plant  for 
his  company's  new  picture  "Bare 
Knees."  Just  a  coincidence,  but  a 
lucky  break. 


Lyric  Pageant  to 

Feature  Roxy  Show 

An  innovation  in  musical  presen- 
tation is  featured  at  the  Roxy  this 
week  with  a  lyric  pageant  styled 
'Joan  of  Arc."  It  is  in  six  scenes, 
and  S.  L.  (Roxy)  Rothafel  claims 
it  will  be  the  most  elaborate  musi- 
cal and  dramatic  presentation  ever 
undertaken  by  a  picture  house.  It 
runs  30  minutes,  and  covers  the  im- 
portant episodes  in  the  life  of  the 
maid  of  Orleans.  Orchestral,  bal- 
let and  choral  numbers  build  it  up 
on   an   elaborate   scale. 


Buys  Fairfield,  Neb.,  Theater 

Fairfield,  Neb. — Allen  Overturf  has 
purchased  the  Orpheum  from  Glass 
&   Nevins. 


Returns  from   Cleveland  Trip 

William  Ornstein  of  the  New  York 
Horlacher  office  has  returned  from 
a   trip   to   Cleveland. 


EGGERS 

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NEW  YORK 
Telephone:  Columbus  4I4I-2-3 


BUREAU  OF 
COMMERCIAL  ECONOMICS 

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Washington,  D.  C. 


Co-operating  with  42  Govern- 
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and  speakers  throughout  the 
world  for  the  purpose  of  public 
instruction. 


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Schools,  Churches  and  Clubs 


using  Motion  Pictures 


Should  Subscribe  for 


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and  keep  up-to-date  with  the 
new  films  and  new  equipment 

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The  commanding  position 
which  Eastman  film  occupies  to- 
day has  been  won  by  years  of 
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by  years  of  cooperation  with 
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To  get  the  highest  possible 
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^e  NEWSPAPER 


ALL  THE  NEWS 
ALL  THE  TIME 


T^OL.  XLIII     No.  7 


Monday,  January  9,  1928 


Prices  5  Cents 


"The  Circus" 

IT  was  worth  it.  About  27 
months  ago,  "The  Gold 
Rush"  reached  Broadway.  A 
Tifle  longer  than  that  since 
:he  picture  went  into  general 
listribution.  Not  a  Chaplin 
since.  Now  comes  "The  Cir- 
us,"  long  awaited  and  much 
liscussed.  It  was  worth  it,  for, 
f  you  are  prone  to  favor  super- 
atives  here  is  an  opportunity  to 
;oin  several  fresh  ones. 

There  may  be  new  faces  in 
:he  ascendancy,  but  there  is 
)nly  one  Chaplin.  He  is  as  in- 
mitable  today  as  he  was  in  the 
lays  of  his  two-reelers.  Pro- 
viding entertainment  for  a 
jiiickly  forgetting  public  in  too 
nfrequent  doses,  braving  the 
remendous  risk  of  a  lost  popu- 
arity,  producing  if  and  when  he 
)leases,  this  personality  suc- 
:eeds  in   maintaining  his  grip. 

A  Cosmopolitan  Appeal 

The  midnight  show  at  the  Strand 
vhich  ushered  the  picture  into  New 
ifork  proved  it.  A  cross-section  of 
he  city  was  there.  The  intelhgentsia 
ubbed  elbows  with  the  common  folk. 
The  high  and  the  lowly  mixed  to 
nake  up  the  most  cosmopolitan  audi- 
:nce  that  has  attended  a  picture  show 
ince  August,  1925,  when  "The  Gold 
lush"  was  first  shown. 

Rarely    was    a    theater    atmosphere 

0  tense.  The  audience  expected 
omething.  Certainly  they  got  it. 
They  saw  the  old  Chaplin — the  pa- 
hetic,  funny  man,  generally  misun- 
lerstood  and  as  generally  buffeted 
bout.  On  the  screen  ever  minute. 
!Ionsummate  from  the  crown  of  his 
)ld  derby  to  the  tips  of  his  over- 
arge  shoes.  The  man  is  an  artist 
nd   superb  as  a  comic. 

By  Way  of  Tips 

An  outstanding  picture  this — sole- 
y  and  entirely  because  of  Chaplin. 
vVithout  him  it  would  be  flatter  than 
/Yesterday's  pancake.     Destined  to  do 

1  tremendous  business  everywhere. 
<Nt  suggest  this: 

First  buy  it.  Then  spot  in  your 
late.  Then  make  your  announce- 
Tients.  Then  sit  back  and  experi- 
ence the  extreme  satisfaction  of 
watching   the    money   roll    in. 

That's  all,  except  that  it  would  be 
highly  advisable  to  take  on  extra 
ushers.  After  all,  your  theater  must 
preserve    some    semblance    of    order. 

KANN 


TESTS  Of  PRODUCT  TO  BE 
EOUIPMENTJEET  FEATURE 

National    Theater    Supply 

Company  Men  Opening 

Convention 

Chicago  —  Tests  to  determine 
superiority  Qf  equipment  products, 
from  a  practical  aqd  economic  stand- 
point will  be  made  at  the  convention 
of  the  National  Theater  Supply  Co. 
which  opens  here  today. 

Engiiieers  of  the  various  companies 
engaged  in  equipment  business  have 
been  invited  to  demonstrate  their 
products.  The  invitation  is  a  blanket 
one,  regardless  of  whether  the  par- 
ticular firm  is  marketing  its  product 
through    National. 

Executives  of  the  company  and 
managers,  salesmen  and  service  em- 
ployes of  its  branches  extending 
throughout  the  nation  are  on  hand  for 
the  annual  gathering,  which  will  con- 
tinue throughout  the  week.  Head- 
quarters are  at  the  Stevens  Hotel 
(Continued    on    Page    2) 


G.  E.  EXPERIMENTS  WITH 
RADIO  MOTION  PICTURES 


RISE  IN  ACTOR  SALARIES 
MADE  AT  STUDIOS  IN  1927 


Based  on  a  computation  prepared 
for  the  1928  FILM  DAILY  YEAR 
BOOK,  actors'  salaries  in  Holly- 
wood have  increased  four  cents  on 
every  dollar  spent  in  production  dur- 
ing 1927  as  against  the  previous  year. 

In  computing  the  manner  in  which 
each  dollar  invested  in  production  is 
divided  up,  statistics  prepared  cover- 
ing 1926  showed  that  the  performer 
{Coniinued    on    Page    2) 


SKOURAS' NEW  MOVES  SEEN 
WESCO  DEAL  FORERUNNER 


St.  Louis,  Mo. — Regarded  as  a  step 
toward  consummation  of  the  deal 
with  Wesco,  under  terms  of  which 
the  circuit  would  be  brought  into  the 
four-cornered  Middle  West  pool, 
Skouras  Brothers  are  reported  plan- 
ning to  dispose  of  a  number  of 
neighborhood  houses,  and  to  have 
closed  an  option  for  purchase  of  the 
Missouri  theater  and  office  building 
with   Paramount. 

Skouras  Enterprises  has  been  oper- 
ating the  Missouri  for  some  time 
under  an  arrangement  with  Para- 
(Continued    on    Page    2) 


Danz  Forms  New  Company 
to  Run  7  Seattle  Houses 

Seattle  —  Sterling  Theaters  has 
been  formed  with  John  Danz,  presi- 
dent and  treasurer,  to  operate  a  chain 
of  seven  local  theaters.  George  I. 
Appleby  is  vice  president  of  the 
company,  and  Roy  Cooper  is  sec- 
retary. The  latter  has  been  asso- 
ciated with  Danz  in  local  theaters 
for   some   time. 

The  seven  theaters  in  the  chain 
are  Capitol,  Strand,  Palace,  State, 
Colonial,    Star   and   Florence. 


'Fatty'  Arbuckle  Resuming 
Picture  Work  During  May 

Roscoe    (Fatty)    Arbuckle   is    plan- 
ning   a    return    to    the    screen    upon 
(Continued    on    Page    4) 


Germans  Would  Forbid  Any 

American  Theater  Control 


Broadcast    Demonstration 

Given  Recently  at 

Schenectady 

Schenectady — Development  of  tele- 
vision, the  transmission  of  motion 
pictures  by  radio,  is  under  way  by 
General  Electric,  which,  in  associa- 
tion with  the  Radio  Corp.  of  Amei- 
ica  and  Westinghouse  Electric  and 
Manufacturing  Co.  has  acquired  an 
interest  in  FBO. 

However,  radio  pictures  still  are  in 
the  embryonic  stage,  with  little  pos- 
sibility seen  that  they  will  become 
practical  for  a  considerable  period  of 
ime,  if  ever. 

Radio  pictures  recently  were  given 
a  preliminary  demonstration  here,  it 
is  understood,  to  which  a  selected 
audience  was  invited.  No  announce- 
ment as  to  the  reception  of  the  pic- 
tures   is    as   yet   forthcoming. 

Meanwhile,  G.  E.  is  putting  finish- 
ing touches  to  Kinegraphone,  its 
talking  picture  device,  developed  in 
the  laboratories  here.  This  is  oper- 
ated on  a  principle  similar  to  Movie- 
(Continued    on    Page    5) 

developmentFtalking 
film  held  up  to  studio 

Chief  remaining  problems  in  de- 
velopment of  talking  pictures  lie  not 
in  the  theater  or  engineerir(,-T,  labora- 
tory, but  in  the  studio,  declares  Lee 
De  Forest,  inventor  of  the  Phonofilm 
and  the  audion  tube,  which  is  a  basic 
factor  of  radio  broadcasting  and  re- 
ception. Further  development  in 
(.Continued   on   Page    5) 


New  Griffith  Film  Will 
Have  Premiere  Jan.  25 

"The  Crimson  Flower"  is  new  title 
of  D.  W.  Griffith's  picture,  filmed 
under  title  of  "The  Drums  of  Love." 
The  picture  will  have  its  premiere 
Jan.  25  at  the  Liberty,  New  York, 
following  run  of  "The  Gaucho"  at 
that  house.  D.  W.  Griffith  is  leav- 
ing Hollywood  soon  for  the  East  to 
attend. 


Berlin  (By  Cable) — Enactment  of 
legislation  which  would  make  it  im- 
possible for  a  foreign  individual 
group  or  company  to  acquire  control 
of  picture  houses  in  Germany  is  be- 
ing  discussed. 

This  is  said  to  explain  the  haste 
with  which  First  National  is  report- 
ed seeking  to  close  deal  for  purchase 
of  the  Phoebus  Film  Co.  The  com- 
pany wants  to  complete  this  deal,  be- 
fore any  proposed  legislation  is  en- 
acted,  it   is   understoid. 

Newspapers  are  demanding  that 
(Continued    on    Page    2) 


Radio  Engineers  to  Attend 
Talking  Films  Exhibition 

Delegates    to    the    annual    conven- 
tion of  the   Institute   of  Radio   Engi- 
neers will  be  given  a  special  demon- 
stration at  the  Roxy  tomorrow  of  de- 
(Continued    on    Page    2) 


Hays  En  Route  to  Coast 
on  Semi-Annual  Trip 

Will  H.  Hays  and  Maurice  Mc- 
Kenzie,  executive  assistant  to  Hays, 
left  for  the  Coast  Saturday  night  on 
their  semi-annual  trip.  They  will 
remain  one  month. 


'mm 


tHC 


DAILV 


Monday,  January  9,  1928  i 


) 


Mr  MWSPiPte 


foL  XUIt  No.  7     Moflday.  Jan.  9, 1928      Prices  Cents 


lOHN  W.  ALICOATE 


Publishet 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Fori:,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terras  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


Paramount  preferred  dropped  2  "/a  points  in 
the  market  Saturday,  closing  at  121;/$,  while 
the  company's  common  rose  1  point  to  117. 
Both  Eastman  Kodak  common  and  Universal 
preferred    made    gains. 

High    Low    Close      Sales 


Araer.   Seat.   Vtc.    . .    AQi/i     40}4 

*Am.    Seat.    Pfd 

*Balaban  &  Katz 

*Bal.    &    Katz    Vtc 

Eastman     Kodak     ..166}^ 

•East.  Kodak  Pfd 

IFilm    Inspection    .  .      4J4 

•First    Nafi    Pfd , 

Fox    Film    "A"    ...    85 
tFox    Theaters    "A"  21  ^ 

•Intern'l    Project 

Keith's    6s    46     100^4 

Loew's,     Inc 59>^ 

ttLoew's    6s    41ww.l00^ 
tTLoew's5s41x)-war.l07^ 

•M-G-M     Pfd 

*M.   P.  Cap.  Corp 

Pathe    Exchange    . .     4 
Pathe    Exch.    "A"..    17^^ 
tt Pathe   Exch.    7s37  SO'A 
Paramount     F-L     ..117 
Paramount    Pfd.     ..121  J/J 
ttPar.Bway.5J4s51. 102^4 

•♦Roxy     "A"      28 

**Roxy    Units     32 

••Roxy  Common  . .  7 
••Skouras  Bros.  . .  41 
Stan.  Co.  of  Amer.  54 
tTrans-Lux  Screen  3J4 
••United  Art.  Com.  15 
••United    Art.    Pfd.  85 

•Univ.     Pictures     

Univ.     Pict.     Pfd...    9914 

t Warner    Bros    ISji 

Warner    Bros.     "A"  24Ji 


166 

■4J4 

84^ 
21 

166  J4 

58/8 

100J4 

107/2 


4 
80/8 

n5H 
121/2 
102/2 

26 

28 

6 

39 

53^ 
iH 

14 
80 

97V4 
15H 
24 


40/2 

48 

60% 

73-4 
166 
129 

10454 

85 

21 

10 
lOOM 

58/8 
100^ 
107/2 

2S'A 
7'A 
4 

17^8 

80/8 
117 
121^ 
102/2 


54 
3H 


23 
99/2 
155i 
24 


400 


400 

'ioo 
i',466 

600 
.... 

1,500 
4 
3 


1,200 

900 

5 

15,800 

200 

2 


100 


40 
1,700 
1,400 


•Last  Prices  Quoted    ••Bid   and    Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louij 
Stock    Exchange  and   Stanley   in   Philadelphia. 


Albee  Guest  at  Boston  Luncheon 
E.  F.  Albee  was  a  recent  guest  of 
honor  at  the  luncheon  of  the  Boston 
Chamber  of  Commerce  and  in  his  ad- 
dress outlined  the  growth  of  vaude- 
ville. The  occasion  was  in  celebra- 
tion of  the  Keith-Memorial  theater 
now   nearing  completion. 


A  Review  of  Reviews 

By  LILIAN  W.  BRENNAN 

Without  any  reserves  the  acting 
honors  of  the  week  go  to  Richard 
Barthelmess  for  his  superb  perfor- 
mance in  "The  Noose,"  incidentally 
one  of  the  early  box  office  bets  of 
the  season.  Dramatic  action,  sus- 
pense, pathos,  and  then  some. 

And  in  direct  contrast  there  came 
to  Broadway  a  new  team  of  fun  mak- 
ers. W.  C.  Fields  and  Chester  Conk- 
.in  need  no  introduction  but  their 
joint  appearance  makes  for  a  double 
amount  of  fun.  "Two  Flaming 
Youths"  is  a  real  laugh  riot. 

"West  Point,"  a  sort  of  companion 
picture  to  "Tell  It  To  the  Marines," 
brings  William  Haines  back  in  the 
uniform  of  a  cadet.  Plenty  of  good 
wholesome  fun,   and  clean   rpmances. 

"The  Chinese  Parrot"  was  a  rip- 
roaring  melodrama  interesting  chief- 
ly frqm_  a  standpoint  of  unusual 
camera  effects.  Paul  Leni  who  did 
"The  Cat  and  the  Canary^  did  well 
enough  but  the  story  gave  him  little 
to  work  with.  Jack  Holt  survived  a 
hectic  series  of  adventures  in  "The 
Warning,"  a  thrilling  enough  melo- 
drama with  a  Chinese  background. 
Oriental  trickery  galore. 

Norma  Talmadge  was  lovely  to  be- 
hold in  "The  Dove"  but  Noah  Beery 
has  the  prize  acting  role  and  con- 
sequently walked  away  with  the  pic- 
ture.    .Splendid  production,  too. 

"Stage  Kisses"  offered  good  pro- 
gram fare  and  "Heroes  in  Blue"  was 
another  of  those  uniform  glorifiers 
that  please  Mr.  and  Mrs.  Neighbor- 
hood  Patron  so  satisfactorily. 

Ralph  Graves,  who  has  come  to  be 
quite  a  dependable  personage  either 
in  character  or  behind  the  mega- 
phone, does  another  good  bit  in  "The 
Cheer  Leader."  College  yarn  sure  to 
lease    the   average   crowd. 


Radio  Engineers  to  Attend 
Talking  Films  Exhibition 

(Continued    from    Page    1) 

vices  marketed  by  Electrical  Re- 
search Products,  Western  Electric 
subsidiary  .  Electrical  Research  mar- 
kets both  Movietone  and  Vitaphone 
equipment.  Transmission  of  still  pic- 
tures by  radio  is  the  subject  of  a 
paper  to  be  read  at  tonight's  meet- 
ing at  the  Engineering  Societies 
Bldg.,   37  W.  39th   St. 


Germans  Would  Ban 
Buying  of  Theaters 

(.Continued    from    Page    1) 

the  government  prevent  consumma- 
tion of  the  First  National-Phoebus 
deal,  holding  up  the  picture  of  a  Ger- 
many flooded  with  American  films. 
This,  it  is  asserted,  would  result  in 
further  Americanization  of  the  Ger- 
man nation. 

Ufa  also  has  been  seeking  the 
Phoebus  theater  holdings,  but  is  de- 
clared unable  to  meet  the  First  Na- 
tional bid. 


Molitch  Made  Horlacher  Aide 

Louis  Molitch,  former  eastern  dis- 
trict manager  of  Horlacher  Delivery 
Service,  has  been  appointed  personal 
representative  of  John  P.  Hor- 
lacher,   president    of    the    company. 


The  Broadway  Parade 

THE  one  change  in  the  long  run  pictures  was  the  addition  of  "The  Circus,"  the 
Chaplin  feature  which  at  midnight  Friday  went  into  the  Mark  Strand  for  four 
weeks.     This   gives   United  Artists  three  representatives  on   Broadway   in   this 
division. 

Picture  Distributor  Theater  Opening   Date 

"Wings"     Paramount     Criterion      Aug.   12 

"Sunrise"    Fox    Times    Square    . . .  Sept.  23 

"The  Jazz  'Singer"    Warners    Warners     Oct.      6 

"Uncle  Tom's  Cabin"   ..Universal     Central    Nov.     4 

"The   Gaucfao"    United    Artists    .  .  Liberty    Nov.    21 

"Love"    M-G-M     Embassy    Nov.    29 

"The  Devil  Dancer"    United    Artists    . .  Rivoli    Dec    16 

"Chicago"     Pathe     Gaiety     Dec.    23 

"The   Enemy"    M-G-M    Astor    Dec  27 

"The   Circus"    United    Artists    . .  Strand     Jan.      6 


1 


Skouras'  Moves  Seen 
as  Deal  Forerunner 

(Continued    from    Page    1) 

mount  whereby  profits  of  the 
Missouri  and  Ambassador  are  di- 
vided on  an  equal  basis. 

The  reported  option  probably  is 
the  first  step  toward  sale  of  the 
Skouras  real  estate  holdings,  includ- 
ing the  New  Grand  Central  building, 
the  Ambassador  theater  and  office 
buildings  to  Chicago  and  New  Tork 
banking  interests.  S.  W.  Straus  Co. 
and  Greenebaum  Sons  Livestment 
Co  .have  been  mentioned  in  connec- 
tion with  the  transaction  and  are  un- 
derstood to  have  offered  approxi- 
mately $8,000,000  for  the  Missouri, 
Ambassador  and  Grand  Central 
buildings. 

The  Missouri  cost  originally  $1,- 
200,000  and  is  understood  to  carry  a 
rental  value  of  $100,000  a  year.  It 
was  opened  in  November,  1920. 
Later  the  large  office  building  was 
constructed  above  and  around  the 
theater  and  the  entire  project  now 
represents  about  $3,000,000. 

The  Ambassador  theater  and  office 
building  was  completed  in  August, 
1926,  and  with  ground  is  rated  very 
close  to  $5,000,000  and  with  the 
Grand  Central  building  will  easily 
approximate  that  amount.  The  Am- 
bassador building  is  17  stories  and 
is  situated,  in  the  heart  of  the  down- 
town district. 

Skouras  Enterprises  is  reported  to 
have  been  offered  $500,000  cash  and 
$1,000,000  in  debenture  bonds  for  its 
equity  in  the  Amljassador  and  Grand 
Central  and  the  Missouri  building. 
The  deal  is  contingent  upon  the  clos- 
ing of  the  purchase  of  the  Missouri 
building  which  is  carried  in  the  name 
of  the  Famous  Players  Missouri  Corp. 
Paramount  subsidiary. 

The  new  move  indicat'Ss  that 
Skouras  Brothers  intends  to  devote 
their  entire  time  exclusively  to  the- 
ater operation. 

The  price  that  will  be  paid  for  the 
chain  in  the  proposed  Wesco  deal 
will  be  based  on  their  earning  capa- 
city over  a  given  period  and  for  that 
reason  it  is  probable  that  some  of 
the  smaller  neighborhood  houses  will 
be  sold  to  other  local  interests.  Four 
South  St.  Louis  houses  have  been 
mentioned  in  this  connection  but  no 
deal  has  been  closed. 


Rise  in  Actors'  Salaries 
Made  at  Studios  in  1927 1 

(CotUinued   from   Page    1)  l 

received  25  cents,  while  the  revised, 
statistics  for  1927  place  the  figure  at 
29  cents.  In  percentages,  this  means 
of  course,  that  29  per  cent  of  pro- 
duction costs  goes  for  actors'  salaries- 
Salaries  of  directors,  cameramenj 
and  assistants  have  jumped  three 
cents  to  13  cents  on  each  dollarj 
spent  during  1927  as  against  10  cent^ 
on  the  dollar  during  1926.  Otherlf 
increases  include  a  jump  of  one  cent 
on  the  dollar  for  scenarios  and  sto- 
ries. To  offset  these  rises,  decreases 
in  the  following  items  are  noted: 

Studio  overhead,  including  man 
agement,  cutting,  assembling  and 
titling,  was  cut  from  20  cents  to  19}4 
cents.  Sets  declined  in  cost  from! 
19  cents  to  16  cents;  costumes] 
igowns,  etc.,  from  three  cents  to  lj4i 
cents  and  cost  of  shooting  on  loca- 
tion (embracing  renting  of  grounds, 
properties  and  transportation)  front 
eight  cents  to  five. 


Danish   Fan   Magaaine    Quits 
Copenhagen — Denmark's    only    fan 
magazine,  "Filmen,"  has  ceased  pub 
lication   after  three  years. 


PRODUCERS  ATTENTION! 
A  new  film  exchange  is  being  formed 
by  responsible  parties  for  New  York 
and  adjacent  territories.  Those  hav- 
ing good  product  for  above  territory 
or  world  rights  will  find  it  advan- 
tageous to  communicate  at  once  with 
Box   K-16S  c/o   FUm  Daily 

16S0  Broadway  New  York  City 


AMERICAN  AND  POimcM  l>UIUllUlllM1 

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THE 


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DAILY 


Monday,  January  9,  1928 


THEATER  CHANGES  FOR 
MONTH  J[  NOVEMBER 

Official  Changes  in  Theater 

Field  Reported  by 

Film  Boards 

Film  Boards  of  Trade  through- 
out the  United  States  every 
month  gather  data  on  changes 
in  the  exhibition  field,  by  ar- 
rangement with  THE  FILM 
DAILY. 

New  theaters,  changes  in  own- 
ership, re-opening  and  closings 
are    covered.     Information    cov- 
ering November  follows: 
ALABAMA 
Openings 
West    Blocton — Theatorium. 

Re-openings 
Foley — Palm. 

Changes  in  Ownership 
Clio— Universal,  sold  to  H.   W.   Wells  by  O. 
J.    Wells ;    Tuscaloosa — Star,    sold   to    Rush 
Knig    by   J.    M.    Francis. 

Closings 

Anniston — ^Star ;  Blossburg — Sunshine ;  But- 
ler —  The  Butler;  Greenville  —  Strand; 
Leighton — Little  Gem ;  Loxley  —  Loxley 
Community   Club. 

ARKANSAS 
Openings 
Greenwood — Palace. 

Changes  in  Ownership 

Earle — ^Princess,  sold  to  C.  A.  Bauerman  by 
Miss  R.  Rhea;  Fort  Smith — Mystic,  sold 
to  Tri- State  Theater  Corp.  by  C.  E.  Sheil- 


kett;  Marked  Tree— ^Star,  sold  to  Tri-State 
Theater  Corp.  by  Fred  Carney ;  Pocahontas 
— Sawn  No.  2,  sold  to  Tri-State  Theater 
Corp.  by  Crews  &  lOrange  ;  Quitman — Star, 
sold  to  J.  H.  Williams  by  G.  A.  and  J. 
F.  Davis;  Walnut  Ridge — Swan  No.  1 
and  Swan  No.  2,  sold  to  Tri-State  Theater 
Corp.   by   Crew   &   Orange. 

Closings 

Caddo  Gap — The  Caddo  Gap;  Decatur— Ma- 
jestic ;  Gravette — Ozark  ;  Malvern — Lib- 
erty ;    Melbourne — Liberty. 

CALIFORNIA 

New  Theaters 

Fort   Bragg — State;    Portola — ^^Setab  ;    Somora 

—Star. 

Changes  in  Ownership 

Brawley — Belvedere,  sold  to  Principal  The- 
aters by  S.  U.  Anderson ;  Brawley — Cali- 
fornia, sold  to  M.  Rosenberg  by  S.  U. 
Anderson ;  Los  Angeles — Forum,  sold  to 
John  Truitt  by  Jack  Goring  by  A.  Pan- 
tages ;  Lyric,  sold  to  Tanner  &  Allerdice 
by  F.  C.  Salder;  Melrose,  sold  to  A.  Foxe; 
Monrovia — ^Mission,  sold  to  Hamilton  Steel 
by  M.  Bonachea  ;  Pasaderija — Iris  (formerly 
Photoplay)  sold  to  C.  W.  Blake  by  Port 
Major  and  Earl  Sinks;  Richmond — Point, 
sold  to  R.  Fusco ;  Saji  Diego — Ramona, 
sold  to  H.  H.  Mathews  by  E.  C.  Wills; 
San  Francisco — Imperial,  sold  to  M.  L. 
Markowitz. 

Closings 

Piamo  Beach — Trulove;  iSouthgate  —  The 
Southgate ;  Willowbrook  —  The  Willow- 
brook. 

COLORADO 
Openings 

Denver — The  Denver,  16th  &  Glenarm  Sts. ; 
Yates,   44th  and    Yates   Sts. 

Changes  in   Ownership 

Arvada — ^The  Arvada,  sold  to  B.  F.  Bodwen 
by  R.  A.  Pruess ;  Breckenridge — Eclipse, 
sold  to  M.  G.  Foote  by  J.  A.  Theobald; 
Cedaredge — The  Cedaredge,  sold  to  H.  M. 
Dumbell  by  B.  F.  Benton ;  Hugo — ^Em- 
press, sold  to  H.  G.  Mork  by  E.  J.  Blade; 
Norwood — Centennial,  sold  to  Heiner  & 
Marriott   by   Hunt   &   White. 

Closings 
Lake    City — Ramsey. 


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RECCGNIZEO  BY  THEATRES 
EVERVWHERE  AS  ABSCEUTELY 
INDISPENSABLE  1C  THEIR  SUCCESS 


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ARTISTIC  ANINATED  LEADERS 
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CONNECTICUT 
Changes   in   Ownership 

Waterbury — Carroll,  sold  to  M.  Pentino  by 
A.    Pentino. 

DELAWARE 
Changes  in    Ownership 

Newark — Opera  House,  sold  to  L.  Handloff 
by  C.  Hubert. 

DISTRICT  OF  COLUMBIA 

Changes   in    Ownership 

Washington — Park,  sold  to  N.  &  S.  Machet 
by   L.    Breitbarth. 

FLORIDA 
Closings 

Dunedin — Dixie,  sold  to  E.  O.  Whittington ; 
Miami — New  Strand,  sold  to  E.  R.  Collins ; 
Newberry — Strand,  sold  to  Chas.  Keene ; 
Orange  City — ^Garden,  sold  to  Carl  Sir- 
mons;  Umatilla — Palace,  sold  to  James  W. 
Weist  and   N.   B.    Brawn. 

Closings 

Fort  Pierce — Rex  ;  Kissimmee — Bon  Air  ; 
Miami — Q.  Garden  ;  Venice — ^Venice-No- 
komis. 

GEORGIA 
Openings 

Bowdon — -Dixie;  Claxton — New  Italian  Gar- 
den. 

Changes    in    Ownership 
Glennville — Princess,  sold  to  Nelson  &  Lipsitz 
by    W.    P.    Riggins. 

Closings 
Fort      Oglethorpe — Midway  ;      Habersham   — 
Habersham   Mills. 

IDAHO 
Openings 

Rathdrum — Moose   Hall. 

Changes    in    Ownership 

Hazelton — Star,  sold  to  M.  F.  Grimes;  Kim- 
berly — Star,  sold  to  M.  F.  Grimes ;  Sugar 
City — ^Ricks  (formerly  Weada),  sold  to 
Ricks  &  Thomas ;  Tensed — Pastime,  sold 
to  Lou  Hedges  by  A.  Sabbe. 

IOWA 

New  Theaters 

Boxholm — Opera   House  ;   Jefferson — State. 

Openings 
Cedar   Rapids — Star;    Fort   Dodge — Lyric. 
Re-openings 

Boxholm — Opera  House. 

Changes    in    Ownership 

Arlington — Opera  House,  sold  to  Grantham 
—  Peters  by  A.  R.  Bird ;  Carlisle — Palace, 
sold  to  John  Dileham  by  Ted  Yarowsky ; 
Council  Bluffs — Garden,  sold  to  J.  F. 
Breven  by  Harding  &  Cohen ;  Dickens — 
Movie  and  Rivola.  sold  to  Harry  Jackson 
by  Chas.  Doty;  Earlville — Crystal,  sold  to 
O.  NN.  Loomis  by  Mrs.  H.  E.  Holscher ; 
Early — Princess,  sold  to  J.  Reiflf  by  O.  J. 
Lapp ;  Greenfield — Grand,  sold  to  H.  H. 
Stanley  by  G.  O.  Meisner;  Lynnville — 
Isis,  sold  to  E.  F.  Wood  by  B.  A.  Mit- 
chell ;  Pershing — Family,  sold  to  Chas. 
Moses  by  G.  Karowikitz ;  Maynard — Opera 
House,  sold  to  Fartolls  &  Masters  by  C. 
J.  Grantham;  Redcliffe — iOipera  House; 
Terrill — Rialto,  sold  to  N.  L.  Lamb  by  R. 
Van  Hoosen  ;  Thurman — ^Portel,  sold  to  J. 
P.  Nichols  by  P.  Stephenson;  Woodward 
— ^lOOF,  sold  to  Youngclaus  &  Latta  by 
Martin  Wade. 

Closings 

Hastings  —  Peoples;  Oto  —  Opera  House; 
Springfield — The   Springfield. 

KANSAS 
Changes    in    Ownership 

Alta  Vista — -Pearl,  sold  to  J.  F.  Mickael  by 
Mr?.  Mary  Dunlap ;  Belleplaine — ^Royal, 
sold  to  Geo.  W.  Kraus  by  W.  H.  Mor- 
rison ;  Bucklin — De  Luxe,  sold  to  Mrs.  C. 
L.  Johnson  by  Mrs.  Emma  Elland;  Cher- 
ryvale — Royal,  sold  to  R.  O.  Lee  by  S.  A. 
Davidson ;  Cunningham — Pastime,  sold  to 
F.  C.  Rusteback  by  Weatherall  &  Hart; 
Edmond — Lyric,  sold  to  H.  G.  Reid  by 
John  Stenger;  Jewell — Whiteway,  sold  to 
Kendall  Knarr  by  E.  E.  Gordon ;  Latham 
— Royal,  sold  to  J.  L.  Smalley  by  L.  M. 
Hinton;  Lucas — Isis,  sold  to  Lawrence 
Gilbreath  by  L.  R.  Richolson ;  Oak  Hill — 
Opera  House,  sold  to  Frank  H.  Dieter  by 
Benj.  Fyfe;  Ransom — Strand,  sold  to  Ray 
Shell  by  R.  C.  Buxton;  Topeka — ^Apex, 
sold  to  B.  F.  Payne  by  Mrs.  H.  E.  Shep- 
pard. 

Closings 

Irving — ^Community;  Preu — Opera  House; 
Wichita — Pastime   and   Holland. 


And  That's  That 


By  PHIL  M.  DALY 


NED  MARIN  was  honored  at 
luncheon  given  by  his  associate 
before  his  depaiture  for  the  Coast  t 
become  a  First  National  superviso; 
Ned  is  popular  with  the  home  offic 
gang,  in  fact  with  everyone  who 
met  him,  because  he's  100  per  cer 
regular. 


U 


'r- 


I 


m- 


Herman  Axelbank  takes  the  Ion 
leap  into  the  sea  of  matrimony  o 
Jan.  14.  Katherine  Manks  is  th 
bride-to-be.     Congratulations. 


M 


Product  Tests  Featun 
Equipment  Meet  Sho\ 

{Continued   from   Page    1) 
while    the    meetings    are    held    at    ^^ii) 
Eighth    Street    theater. 

Today  and  tomorrow  district  an 
branch  managers  will  meet  and  sale: 
men  and  service  men  will  be  in  se; 
sion  Wednesday,  Thursday,  Frida 
and  Saturday.  The  company  no' 
has  $250,000  worth  of  equipmen 
available  for  loan  to  exhibitors 
emergencies.  About  400  will  atten 
the    convention. 

A  feature  of  the  meetings  will  b 
reports  on  exhibitor  reception  of  th 
one  contract  system  inaugurated  b 
the  company,  under  terms  of  whic 
all  material  for  a  theater  "from  th 
ground  up"  is  supplied  by  the  con 
pany. 

Another  important  subject  of  di 
cussion  will  be  plans  for  a  drive  o 
Orchestraphone,  phonographic  syi 
chronization  device  marketed  by  th 
company.  Price  of  this  instrumer 
has  been  reduced  from  $3,500 
$2,500. 


Tatty'  Arbuckle  Resumini 
Picture  Work  During  Ma; 

(Continued  from  Page  1) 
completion  of  his  present  tour  ove 
the  Loew  time,  which  will  be  aroun 
May  15.  The  comedian  has  an 
nounced  an  ofifer  of  $5,000  for  a  suit! 
able  comedy  vehicle.  The  pictur 
will    be    made    on    the    Coast. 


Cuban  "U"  Manager  Dies 

Typhoid  fever,  contracted  in  No 
vember.  proved  fatal  to  Roque  Cat 
ramiana,  Cuban  manager  for  Uni 
versal,  states  advices  reaching  N 
L.  Manheim  in  New  York  .  He  hai 
been  manager  at  Havana  for  twi 
years,  formerly  serving  the  compan 
in  Brazil  and  Porto  Rico.  Jacljl 
Hayes,  manager  in  Mexico,  has  bee 
in  charge  of  the  Havana  branch,  dur 
ing    Carramiana's    illness. 


rtti 

"Gtf 


Worcester   Declines  to   Cut   Board 

Worcester,  Mass.  —  Move  to  cu 
down  the  Worcester  Board  of  M.  P 
and  Theater  Review,  unofficial  cen 
sorship  board  of  this  city,  from  71 
members  to  nine  has  failed.  Author 
ities  decided  the  present  board  whicl 
has  been  in  existence  a  dozen  year 
has    rendered    commendable    service 


THE 


Monday,  January  9,   1928 


-.%^ 


DAILV 


On  Broadway 


Astor — "The  Enemy" 

Broadway — "The   Rough   Riders" 

Cameo — ' '  Serenade' ' 

Capitol — "Baby    Mine" 

Central — "Uncle   Tom's   Cabin" 

Colony — ^"On   Your  Toes" 

Criterion — "Wings" 

Embassy — "Love" 

Gaiety — ^"Chicago" 

Hippodrome — "The    Fortune    Hunter" 

Liberty — "The    Gaucho" 

Loew's  New  York — Monday,  "London  After 
Midnight";  Tuesday,  "Very  Confidential" 
and  "On  the  Stroke  of  Twelve"  ;  Wednes- 
day, "She's  a  Sheik" ;  Thursday,  "Valley 
of  the  Giants";  Friday,  "Blood  Will  Tell" 
and  "Bowery  Cinderella";  Saturday, 
"Ladies  Must  Dress";  Sunday,  "Break- 
fast   at    Sunrise" 

Mark   iStrand — ^"The    Circus"  _ 

Paramount — "Helen    of    Troy" 

Rialto — ^"The    Dove" 

Rivoli — "The    Devil    Dancer" 

Roxy — "The  Gateway  of  the  Moon" 

Times    Square — "Sunrise" 

Warners — ^"The   Tazz    Singer"  _ 

Brooklyn   Mark   Strand— "The  Love  Mart 


Talkies'  Development 
Held  Up  to  Studio 

(Continued   from   Page    1) 

1928  will  make  talking  pictures  more 
realistic  than  at  present,  he  states. 

Both  the  phonographic  and  photo- 
graphic pictures,  the  first  represented 
by  Vitaphone,  the  latter  by  Phono- 
film  and  Movietone,  have  been  amply 
demonstrated  before  the  public  m 
picture  houses,  he  declares,  "so  that 
it  is  now  fair  to  draw  certain  con- 
clusions relative  to  the  practical  and 
commercial  possibilities  of  the  two. 

"The  public  response  to  vaudeville 
presentations,  such  as  constitute  the 
prologue  to  the  main  picture  of  Vita- 
phone  presentations,  indicates  pretty 
clearly  that  even  with  such  stars  as 
Martinelli,  Mischa  Elman,  and  Talley 
the  interest  seems  to  wane  after  ten 
or  fourteen  weeks  of  this  sort  of 
talking  picture  in  any  given   theater. 

"Both  modern  method  of  record- 
ing and  reproducing  from  phonograph 
and  that  of  recording  and  reproducing 
from  the  Phonofilm  owe  an  im- 
measurable debt  to  the  radio  art,  or 
more  particularly  to  the  art  of  "audion 
amplification."  Without  the  highly 
advanced  technique  along  this  line 
which  Radio  Broadcast  have  produced 
Vitaphone  or  the  Phonofilm  in  their 
present  states  of  perfection  would  be 
quite    impossible. 

"Great  progress  has  been  made  in 
the  perfecting  of  the  'photion,'  or  gas- 
filled  lamp,  which  is  placed  in  the 
camera  and  which,  when  connected 
to  the  ouput  of  the  audion  amplifier, 
reproduces  perfectly  in  light  varia- 
tions the  electrical  values  impressed 
upon  its  terminals.  The  photion 
tube,  which  I  first  conceived  in  1918 
and  patented  in  1923,  has  thus  far 
proved  its  distinct  superiority  over 
the  methods  of  telephonic  light  con- 
trol such  as  the  vibrating  mirror  and 
the  "light  valve"  (The  latter  is  a 
type  of  bi-filar  Einthoven  string 
galvanometer  acting  as  a  shutter  to 
"valve"  the  light  from  a  fixed 
source). 

"The  difficulties  in  securing  perfect 
motion    of    the    film    past    the    light 


source  in  the  camera  have  been  elim- 
inated during  the  last  year,  so  that 
now  it  is  possible  to  secure  as  per- 
fect film  motion  with  a  cheap  portable 
projection  machine  as  is  obtained 
with  the  finest  phonograph  turntable. 

"For  use  in  the  projection  room  ot 
the  motion  picture  theater  highly  im- 
proved amplifiers  with  sound  fade-in 
and  fade-out  devices  have  been  large- 
ly perfected. 

"Nineteen  twenty-eig^t  will  see 
these  various  improvements  which  I 
have  described  exploited  and  demon- 
strated to  the  public  in  many  hun- 
dreds of  theaters  scattered  through- 
out the  country.  The  chief  remainmg 
problems  in  the  talking  picture  art 
lie  not  in  the  theater  or  engineering 
laboratory,  but  in  the  motion  picture 
studio.  There  scenario  writers,  pro- 
ducers, artists,  and  cameramen  must 
gradually  acquire  working  knowledge 
of  the  new  art,  and  how  to  take  full 
artistic  advantages  of  the  countless 
and  immeasurably  rich  possibilities 
which  this  new  art  has  now  brought 
forth  for  the  entertainment  and  cul- 
tural uplift  of  the  motion  picture  pub- 
lic." 


G.  E.  Experiments  with 
Radio  Motion  Pictures 

(Continued  from  Page  1) 
tone  and  Phonofilm,  recording  sound 
photographically.      This    device    soon 
will   be   ofifered   on    the    market. 

Although  the  associated  electric 
and  radio  firms  have  acquired  an  in- 
terest in  FBO,  the  devices,  patents 
and  experiments  made  available  to 
the  industry  by  the  deal,  are  not  to 
be  exclusive  with  FBO.  Kinogra- 
phone  is  to  be  available  to  other  com- 
panies. In  this  connection,  the  five- 
cornered  pool  of  companies  which 
was  formed  to  investigate  and  de- 
velop talking  films,  still  is  reported 
active  in  dickering  for  Kinegraphone. 


Fifth  Liberty   Boy  Completed 

John  Raymond  has  completed  di- 
rection in  New  York  of  "The  Night 
Raider,"  fifth  of  the  Liberty  Boy  se- 
ries. Helene  Turner  is  editing.  In 
the  cast  are  Rex  Archer,  Grace  Dur- 
kin,  Edward  Roseman.  Jack  Halli- 
dav  and  Henry  Van  Bousen. 


2,000   Seater  for  Fitchburgh 

Fitchburg,  Mass. — Kenmore  Real- 
ty., which  has  been  interested  in  a 
number  of  projects  is  reported  plan- 
ning the  erection  of  a  theater  on 
Main    St.    which   will   seat   2,000. 


"The  Birdwoman 


>> 


A  Screen  Play  by  Vee  Jouian 

is    under    consideration    by 
several  large  companies — 

TITLE   AND   TEXT   ARE   FULLY 
PROTECTED    BY    REGISTRA- 
TION  AND    COPYRIGHT 


"^m  Lorelei  — 

Lorelei  Lee, 
they  call  me  the 
v^orld's  most 
popular  blonde. 
They  say  my  name 
expresses  my  per- 
sonality, for  the 
first  Lorelei  cud- 
dled rocks  and  got 
men  and  I  cuddle 
ijj'//  men  and  get  rocks. 
v^/  I  thin  kit  is  perfectly 
wonderful  that  I'm 
to  meet  all  you  nice 
exhibitor  gentle- 
men for  I  know^  we 
will  get  to  like  each 
other  very  much.  I 
love  people,  and  I 

know  everyone 
will  come  to  see  me 
v^hen  1  am  in  your 
city. 


J^JL^ 


p.  B>.~rm  in— 


ff 


GENTLEMEN 

PREFER 
BLONDES" 

Paramount's    Sparkling   Special 


DAILV 


Monday,  January  9,   1928 


r— 


It's  the  Number  oS  People 
Who  Read  Your  Advertise- 
ment That  Buy  That  Counts 


Perhaps 


There  Are  Some 
Film  Executives 
All  Over  The  World 
Who  Don't  Read 
The  Film  Daily 
Every  Day 
OS  The  Year 


PERHAPS! 


DAILY  TIPS  WHICH  MEAN  DOLLAQS  FOQ  SHOWMEN 


"The   Big   Parade" 
(M-G-M) 

Lobby  display  was  large  sunburst 
made  out  of  beaverboard  and  painted 
in  bright  colors  and  encircled  with 
red,  white  and  blue  lights  that  were 
connected  to  the  marquee  flasher.  In 
front  of  the  sunburst  was  a  cut-out 
of  the  two  leading  characters  in  the 
picture — illuminated  by  a  spot  light. 
On  both  sides  of  this  display  was 
placed  a  cut-out  of  a  trench  and  be- 
hind the  two  trenches  strip  red  lights 
were  placed. — T.  J.  Miller,  Imper- 
ial,  Augusta,   Ga. 


"Breakfast    At    Sunrise" 
(First  Nat'l) 

Table  in  the  lobby  for  Constance 
Talmadge  and  party  heralded  the 
opening.  Table  set  for  two,  re- 
mained during  the  showing.  The 
reservation  card  on  the  table  told  the 
public  that  the  table  was  "Reserved 
for  Constance  Talmadge  and  party 
for  Breakfast  at  Sunrise." — T.  E. 
Earle,   Imperial,   Asheville.   N.    C. 


"Cat  and  the  Canary" 
(Universal) 

Secured  costume  of  a  cat  which 
boy  wore  on  the  streets.  A  sign  on 
the  cat's  back  announced  the  play- 
date.  Arranged  with  the  dancehall 
to  stage  a  Cat  and  Canary  dance.  A 
24-sheet  inside  the  dancehall  told  the 
story,  and  500  novelty  caps  with  a 
black  cat  on  the  front  supplied  atmos- 
phere.— Egyptian,    Ogden,    Utah. 

"The  Gorilla" 
(First  Nat'l) 
Man  in  gorilla  suit  made  rounds 
of  stores  and  other  public  places 
where  people  were  gathered.  Dur- 
ing showing  he  played  on  top  of  the 
marquee.  The  ballyhoo  was  followed 
by  hanging  two  large  banners  from 
second  story  of  two  stores.  At  night, 
a  spotlight  from  a  building  directly 
across  the  street  threw  shadow  of 
gorilla  holding  a  woman  in  his  arms 
upon  the  banners.— T.  Y.  Walker, 
Noble,  Anniston,  Ala. 

"Les  Miserables" 
(Universal) 

Essay  contest  and  special  matinee 
were  announced  in  high  schools.  The 
topic  chosen  for  these  students  was, 
"What  ideal  of  life  do  I  get  from  Les 
Miserables?"  The  contest  was  also 
announced  at  both  the  local  colleges. 
However,  the  title  of  the  essay  and 
the  rules  of  the  contest  were  left  to 
the  discretion  of  the  English  depart- 
ments.— Roy  L.  Smart,  Carolina. 
Greenville,   S.    C. 


"London  After  Midnight" 
(M-G-M) 

Man  ballyhoo  was  dressed  exactly 
like  Chaney  appeared  in  the  picture 
which  consisted  of  long  tail  black 
coat,  tall  silk  hat,  false  teeth  and  a 
long  hair  wig.  The  man  carried  a 
lantern  and  when  walking  up  and 
down  the  streets,  was  always  seen 
in  a  bent-over  position  as  if  he  was 
old  and  feeble.     Part  of  the  time  the 


man  would  walk  in  the  middle  o'f  the 
streets  on  the  car  tracks  and  another 
portion  of  his  time  was  spent  at  two 
of  the  principal  street  intersection 
in  a  safety  zone  used  by  policemen— 
which  privilege  was  granted  by  copsi 
— Warren  Irvin,  Carolina,  Charlotte 
N.   C. 


— 


'Now 


Air" 


We're    In    the 
(Paramount) 

The     day    before     picture     openedl 
airplane  circled  the  city  and  droppe 
aerial   bombs.      After  each  bomb  ex 
ploded,  several  small  parachutes  wer( 
turned  loose;   the   'chutes'  carrying 
tag  that   contained   the   following  in 
scription,    "Bring   this    'chute'    to   th 
box  office  of  the  Florida  theater  an< 
j'ou  will  be  admitted  free  to  see  thi    wii 
world's  greatest  comedy  team — Wal 
lace   Beery   and   Raymond   Hatton  ii 
Now   We're    In   the   Air."— Chas.    H 
Amos,   Florida,  St.  Petersburgh,   Fla 


lie 


"Shanghai    Bound" 
(Pareimount) 

Festooned  front  of  theater  witl:  'f*' 
large  Chinese  lanterns,  and  dispense* 
chop  suey  to  all  hands.  Out  in  fron 
under  the  marquee  was  a  serviuji 
table  presided  over  by  a  Chinaman; 
Cupful  after  cupful  of  the  Chines 
delicacy  was  served.  This  stunt  wa 
used  on  the  opening  night. — Geo.  T 

Cruzen,  Broadway,  Newburgh,  N.  "Y    *"' 

— .  H  pr 

"SUk    Stockings" 
(Universal) 

Shoe  shop  devoted  window  displa 
to  exploitation.  A  young  woman  witl 
musical  comedy  legs  wore  Iron  Cla 
Hcse  and  Arch  Preserver  Shoes.  He 
body  and  face  were  hidden  behin 
velvet  drapes:  her  legs  kept  doing  th 
Charleston  and  Black  Bottom  s( 
animatedly  that  crowds  gathere 
gathered  around  the  window  all  daj 
A  large  sign  on  the  velvet  drape  ar 
nounced  Laura  La  Plante  in  the  fej 
ture. — Yost  Broadway,  Santa  Ani 
Cal. 


i«L 


Film  Bureau  Plans  Theater 

The  Film  Bureau  has  organize 
the  Little  Picture  House  for  the  pur 
pose  of  building  its  own  theater  o: 
the  East  Side  in  the  neighborhood  c  "(v 
S9th  St.  It  is  planned  to  shov 
American  and  foreign  pictures  an 
to  encourage  amateur  films  and 
other  ways  aid  the  cause  of  pictur 
advancement. 


•!ilnci 


•m. 


lat( 


•TfOt 

Iff  nil 


Southwest  Regionals  Combine 

Dallas— "M.  P.  Times,"  regiona 
published  and  edited  by  H.  N.  Mc 
Neill,  has  taken  over  "The  Okla 
homa  Preview,"  Oklahoma  City.  _M 
H.  Stone,  former  editor  and  publish 
er  of  "The  Oklahoma  Preview,"  wi: 
be    associate    to    McNeill. 


Free  Pictures  at  Rushmore,  Minn. 

Rushmore,  Minn.  —  Free  pictur 
shows  were  shown  here  recently  b 
the    Modern    Woodmen    of    Americ? 


am 


U/^ILY    Monday,  January  9,  1928 


4 


Gotham  Revises  Its  Schedule 

Howard  Hughes  Has  Narrow  Escape  in  Airplane  Crash — DeMille  to  Lose  Services  of  Leatrice  Joy — 
Paramount  Has  5  Pictures  in  Production  —  Columbia  Signs  Al  Boasberg —  Other  Wired  Coast  News 


WTO  BE  RESUMED  ON 
RETURN  OF  SAX  TO  COAST 


Weather  conditions  have  necessi- 
ited  a  change  in  the  original  pro- 
uction  schedule  for  Gotham  and 
United  States  Smith,"  intended  as 
ie  biggest  production  from  the 
iothani  lot  this  year,  has  been  post- 
oned  from  January  until  April,  on 
ccount  of  the  large  quantity  of  ex- 
;riors  and  "sea  stuff."  The  same 
pplies  to  "Through  the  Breakers" 
nd    "Hell    Ship    Bronson"    units. 

The  Chorus  Kid,"  from  the  novel 
y  Howard  Rockey,  will  be  placed 
ito  production  after  "Turn  Back 
le  Hours"  which  will  be  the  first 
lotham  made  on  the  return  of  the 
rganization    to    Universal    City. 

It  is  more  than  likely  that  Myrna 
oy  will  be  seen  in  the  leading  role 
f  "Turn  Back  the  Hours." 

Work  on  "Turn  Back  the  Hours" 

to  get  under  way  immediately  up- 
n  return  of  Sam  Sax  from  New 
'ork.  Meanwhile  , Harold  E.  Shu- 
late,  editorial  supervisor,  and  Carol 
ax,  production  manager,  are  ar- 
anging  details  of  moving  produc- 
on  activities  from  Tec-Art  to  the 
Iniversal  lot. 


LEATRICE  JOY  LEAVING 
DE  MILLE  FOR  FOX? 


Leatrice  Joy  will  join  Fox  on  ex- 
iration  of  her  present  contract  with 
•e  Mille,  it  is  reported.  The  con- 
■act  still  has  about  three  months 
)  run. 


Cast  Opposite  Betty  Compson 

Armand  Caliz,  former  musical 
)medy  star  and  producer,  has  been 
ist  opposite  Betty  Compson  in 
Love  of  Liane,"  which  Edwin  Mor- 
mer    will    direct    for    Columbia. 


F.  N.  Re-signs  Max  Ree 

Max  Ree,  costume  designer,  has 
gned  a  new  contract  with  First  Na- 
onal. 


Lucky 

Howard  Hughes,  head  of 
Caddo  Prod.,  suffered  only 
scratches  about  the  face  in  a 
200-foot  fall  in  an  airplane. 
The  producer  is  filming  "Hell's 
Angels,"    aviation    picture. 


Production  Data 

The  1928  FILM  DAILY  YEAR  BOOK,  out  late  this  month, 
will  contain  a  compilation  of  statistical  data  based  on  the  releases 
of  1927  and  including  the  following  segregations:  A  complete,  al- 
phabetically arranged  list  of  feature  releases  of  the  year,  together 
with  the  footage,  the  star,  the  director,  distributor,  and  the  date  of 
THE  FILM  DAILY  issue  in  which  the  review  of  the  picture  ap- 
peared. In  addition  there  will  be  a  list  composed  of  the  year's  re- 
leases but  arranged  according  to  companies  with  the  release  dates 
recorded. 

A  highly  valuable  list  is  that  consisting  of  original  titles  of 
plays  and  books  made  during  the  year  and  released  under  new  titles. 
This  readily  permits  the  tracing  of  plays  and  novels  which  have 
been  picturized.  A  complete  list  of  pictures  made  by  directors  for 
the  past  three  years  (1925,  1926,  1927)  is  also  included  in  this  data^ 
with  similar  listings  for  cameramen  and  scenario  writers.  Previous 
issues  of  the  FILM  DAILY  YEAR  BOOK  may  be  referred  to  for 
a  list  of  pictures  of  directors,  cameramen  and  scenario  writers  for 
years  prior  to  1925.  And  still  another  listing  provides  a  record  of 
pictures  made  during  the  year  by  stars  arid  featured  players,  as  well 
as  other  prominent  players.  Each  of  these  lists  provides  ready 
references  and  is  as  complete  and  accurate  as  it  is  possible  to  make 
them. 


nVE  PARAMOUNT  PICTURES 
;11 


With  the  placing  in  work  of  "The 
Patriot,"  Emil  Jannings  vehicle.  Para- 
mount has  five  pictures  in  production 
and  11  in  preparation.  Those  being 
filmed    are:  "Abie's    Irish    Rose," 

"Red  Hair,"  "Partners  in  Crime"  and 
"The  Show  Down."  Among  those  in 
preparation  for  release  are:  "Speedy," 
"The  Wedding  March,"  "Tillie's 
Punctured  Romance,"  "The  Pioneer 
Scout,"  "Gentlemen  Prefer  Blondes," 
"The  Last  Command,"  "Under  the 
Tonto  Rim,"  "Sporting  Goods," 
"Feel    My   Pulse,"   and   "Doomsday." 


Kitchen    Writing    Scenarios 

On  leave  of  absence  from  "The 
New  York  World,"  Karl  K.  Kitchen, 
columnist,  is  doing  scenario  work  for 
First   National. 


Added  to   F.   N.   Cast 

Thelma  Todd  has  been  added  to 
cast  of  "It's  All  Greek  to  Me,"  which 
First   National   is  producing. 


Cast  for  Ralston  Film 
Sojin   has   been   assigned   a   role   in 
Esther  Ralston's  "Something  Always 
Happens."      The    title    formerly    was 
"Nothing    Ever    Happens." 


CONSIDINE  IN  CHARGE  OF 
CATHOLIC  GUILD  EVENTS 


John  W.  Considine,  Jr.,  newly 
elected  president  of  the  Catholic  M. 
P.  Guild  of  America,  is  in  charge  of 
plans  for  a  series  of  special  social 
events.  They  include  William  Fox 
Night  on  Jan.  16,  at  St.  Patrick's 
Day  dance  on  March  17,  and  the 
fourth  annual  Motion  Picture  Gam- 
boul  to  be  held  at  the  Los  Angeles 
Auditorium  with  Johnny  Hines  as 
master  of  ceremonies. 


Norma  Shearer  to  Make  "Ballyhoo?" 

"Ballyhoo,"  Beth  Brown's  novel 
purchased  by  Irving  Thalberg,  is  ex- 
pected to  serve  as  a  starring  vehicle 
for   Norma   Shearer. 


Boasberg  Signs  to  Title 
Two  Columbia  Pictures 

Columbia  has  signed  Al  Boasberg 
to  title  two  pictures.  They  are: 
"That  Certain  Thing,"  starring  Viola 
Dana,  and  "The  Wife's  Relations," 
starring    Shirley    Mason. 


M-G-M   Casts  Cyril  Chadwick 

Cyril  Chadwick  has  been  added  to 
cast  of  "The  Actress,"  Norma  Shear- 
er film  now  in  production  at  M-G-M. 


Two  Added  to  Dove  Cast 

New  additions  to  "The  Heart  of  a 
Follies  Girl,"  Billie  Dove's  next 
First  National  starring  vehicle,  are 
Josephine  Dunn  and  Fred  Kelsey. 


Woodruff   and    Benedict    Cast 
Harold      Lloyd      has      cast      Bert 
Woodruff    and    Brooks    Benedict    in 
'Speedy,"   now   being   completed. 


Burke    Arrives    on    Coast 

Joseph    Burke,    character   man,   has 
arrived    from    New    York. 


A  Little 
from 


it 


Lots 


fy 


By    RALPH    WILK 


Hollywood 

JIM  KEEFE  of  the  De  Mille  stu- 
dio is  taking  much  interest  in 
'Celebrity,"  the  new  play  on  Broad- 
way. It  was  written  by  his  brother, 
Willard  Keefe,  of  the  Keefes  of  Mor- 
ton,  Minn. 

*  *         * 

Our  Passing  Show:  Char- 
lie Berner,  Joe  Nadel,  Jack 
Hopkins  and  Joseph  Dewey 
holding  a  re-union;  M.  H. 
Hoffman,  John  Stahl  and  Sid 
Algiers  watching  the  fighters 
in    action    at    the    Hollywood 

Legion  club. 

*  *         * 

Visting  dogs,  interested  in  screen 
careers,  will  he  sheltered  in  new 
kennels  installed  on  the  roof  of  the 
Hollywood  Plaza  hotel. 

*  ♦         ♦ 

Clarence  Badger  is  a  leader  in  the 
economy  program.  He  has  a  barber 
shop  se.t  in  his  current  production, 
and  t'other  day  had  his  hair  trirnmed 
while  directing  a  scene. 

*  *         * 

Our  Passing  Show.  Carl 
Laemmle  being  questioned  by 
reporters  at  the  Criterion  the- 
ater; Hugh  Trevor  and  M. 
Wells  visiting  the  Hotel  Anv- 
bassador;  Bill  Goetz  and  Lew 
Schreiber,  Al  Jolson's  repre- 
sentative, chatting  with  Walt- 
er Morosco  while  the  latter 
undergoes  tonsorial  treat- 
ment. 

*  *  * 

"One  Eyed"  Connolly  is  now  on 
the  Coast,  crashing  premieres  of  pic- 
tures.     Page    Tammany    Young. 

*  *         ♦ 

More  Passing  Show:  Fred  Kohler 
counting  up  the  men  he  has  killed 
as  a  film  villain;  Olive  Brook  clos- 
ing up  his  beach  house  for  the  win- 
ter. 


"Little  WUd  Girl"  Starts 
Hercules  Film  Prod,  has  started 
production  of  "The  Little  Wild  Girl," 
cast  of  which  includs  Lila  Lee,  Cul- 
len  Landis.  Sheldon  Lewis,  Frank 
Merrill,  Jimmy  Aubrey,  Boris  Kar- 
loff.  Frank  C.  Mattison  is  directing 
the   production. 


"U"  Signs  Charles  Rogers 

Charles  Rogers  has  been  signed  by 
Universal  to  play  opposite  Marian 
Nixon  in  "Cream  of  the  Earth,"  be- 
ing directed  by  Melville  Brown. 


DAILV 


Monday,  January  9,  1928 


Say  Pictures  Belong  in  First  Plac^ 


Mary  Says 

I  have  always  felt  that  when 
one  orders  and  expects  coffee 
he  naturally  rebels  at  being 
served  tea.  In  consequence 
when  a  person  goes  to  a  motion 
picture  theater  hoping  to  view 
a  photoplay  and  is  required  to 
sit  through  a  long  prologue  of 
vaudeville,  he  is  very  apt  to  feel 
the  same  resentment. — Mary 
Pickford. 


"EXTRAVAGANT  OVERHEAD" 
EXHIBITION  WEAKNESS 


By   M.    L.    FINKELSTEIN 
(Northwest     Theater    Circuit) 

Minneapolis — My  reaction  to  the 
"stage  show,"  based  upon  our  ex- 
perience,   is    as   follows: 

Primarily,  we  are  in  the  field  of 
motion  picture  exhibition  and  must 
never  lose  sight  of  that  objective  and 
keep  the  motion  picture,  at  all  times, 
in    the   foreground. 

The  erection  of  theaters  of  trea- 
mendous  capacity,  had  necessarily  de- 
manded entertainment  consistent  and 
commensurate  with  the  capacity  and 
with  the  theater  environment  and 
this,  in  my  judgment,  has  created  a 
new  style  of  divertissement,  not  prop- 
erly classified  as  motion  picture  en- 
tertainment. 

It  is  now  difficult  and  will,  in  the 
future,  be  more  difficult  as  I  view  it, 
to  maintain  a  standard  of  the  'stage 
show'  that  will  meet  the  demand  of 
such  part  of  our  public  who  favor 
that  class  of  entertainment  and  who 
are  admittedly  becoming  hyper-crit- 
ical, demanding  continuously  a  high- 
er and  more  expensive  standard  in 
acts,  backgrounds,  accessories  and 
incidental   features. 

The  outstanding  economic  weak- 
ness of  the  exhibiting  structure,  na- 
tionally applied,  is  the  menace  of  the 
continually  growing  extravagant  over- 
head, which  has  already  exceeded  the 
bounds  of  reasonableness  and  in 
many  instances,  has  passed  into  the 
zone    of    hazardous    operation. 

The  future  success  of  the  indus- 
try lies,  in  my  judgment,  in  stress- 
ing in  scenario  and  production,  the 
factor  of  human  appeal  with  the  nat- 
ural more  than  the  fantastic  back- 
ground. 

Music,  a  natural  adjunct  to  the 
silent  drama,  will  always  be  valu- 
able and  will  more  and  more  con- 
tribute definitely  to  motion  picture 
presentation. 

The  added  "stage  show"  now  has 
and  may,  perhaps,  for  some  time  con- 
tinue in  vogue,  and  especially  so  in 
the  larger  centers,  but  nationally  the 
"stage  show"  will  never  replace  or 
place  in  a  secondary  position,  the 
motion  pictures,  which  form  of 
amusement  is  so  definitely  entrenched 
in  the  minds  of  the  American  Public. 


IMPORTANT  POINT  IS  NET 
PROFIT,  COCHRANE  SAYS 


Up  to  Producer  to  Supply  Flow 

of  Good  Pictures — Mandelbaum 

By  E.   MANDELBAUM 
(Loew's  Ohio  Theaters) 

Cleveland — It  is  my  humble  opinion  that  the  patrons  of  picture  theaters 
would  rather  see  a  good  screen  performance  properly  presented  unalloyed 
with  different  vaudeville,  etc.  If  they  were  given  a  steady  diet  of  really 
worthwhile  screen  fare.  The  exhibitor  is  well  aware  of  the  drawing 
quality  of  good  pictures  and  if  he  were  assured  of  a  sufficient  supply  of 
box  office  attractions  on  his  screen,  he  would  be  glad  to  discard  the 
trimmings  which  he  must  put  out  to  give  a  semblance  of  an  entertainment 
when  he  has  a  poor  picture.  He  can  not  afford  to  change  his  policy  from 
time  to  time,  for  the  few  good  pictures  available. 

It  has  been  demonstrated  that  the 
public  prefers  pictures  to  vaudeville 
from  the  fact  that  vaudeviUe  alone 
could  not  hold  its  own,  and  even  an 
indifferent  picture  with  vaudeville  is 
better  than  none. 

The  whole  problem  then  is  up  to 
the  producer  to  supply  a  product  of 
sufficient  quality  and  merit  to  main- 
tam  the  modern  picture  palaces  that 
operate  under  heavy  expense  and 
who  must  have  box  office  attrac- 
tions. The  large  operator  cannot  set 
his  policy  on  promises  and  expecta- 
tions, it  seems  to  me  that  in  order 
to  avoid  these  conditions,  the  show- 
man ought  to  know  what  the  qual- 
ity of  his  supply  will  be  in  order 
that  he  niay  tormulate  an  intelligent 
policy  for  the  season  ahead  of  him. 
The  present  situation  will  work  to 
the  advantage  of  the  producer  if  he 
will  take  advantage  of  it.  If  the 
large  sums  of  money  now  expendea 
for  stage  attractions  were  intelli- 
gently added  to  picture  costs,  it 
would  prove  of  greater  drawing 
power  than  the  present  picture  anu 
vaudeville    combinations. 

When  running  a  mixed  program 
it  is  almost  always  detrimental  to 
the  picture.  The  screen  presenta- 
tions are  not  receiving  the  attention 
they  deserve.  Either  they  are  run 
too  fast  on  account  of  the  long  bill, 
or  else  proper  musical  accompani- 
ment is  omitted,  on  both  short  sub- 
jects and  feature,  to  make  room 
for  vaudeville.  In  this  case  the  film 
program  is  cut  short  by  omitting 
comedy  or  other  interesting  subjects. 

The  people  go  to  picture  houses 
because  they  like  pictures  and  music. 
A  good  picture  loses  its  dignity  by 
being  shown  with  vaudeville  and 
keeps  away  the  more  discriminating 
audiences. 


By    R.    H.    COCHRANE 
(Vice  President  of   Universal  Pictures) 

The  average  presentation  is  like  a 
live  wire — after  you  once  get  hold 
of  it,  it's  darned  hard  to  let  go. 
Many  a  theater  operator  today  would 
willingly  give  up  his  last  shirt  if  he 
could  find  a  way  to  drop  presenta- 
tions gracefully.  He  is  afraid  to 
confess  failure,  so  he  goes  on  taking 
hard  ones  on  the  point  of  the  chin 
week   after    week. 

Presentations  are  being  overplay- 
ed, of  course. 

Placing  the  feature  second  in  im- 
portance is  a  good  policy  if  it  pays 
and  a  bad  one  if  it  doesn't.  Local 
conditions    govern    this    entirely. 

I  believe  that  when  a  picture  is 
,  good,  the  public  prefers  it  to  any 
other  form  I  of  entertainment;  but 
when  it  is  weak  it  is  good  business 
on  the  part  of  the  exhibitor  to  bol- 
ster it  up  with  whatever  he  can  get. 

As  for  what  means  most  at  the 
box  office,  that  is  not  important.  The 
important  problem  is  "Which  policy 
brings  the  most  net  profit?"  A  mix- 
ed policy  might  bring  greater  crowds, 
but  if  its  cost  eats  up  the  profits  it 
is  nothing  short  of  asinine  to  pursue 
it.  Today  some  of  the  theaters 
which  are  doing  the  greatest  gross 
at  the  box  office  are  also  showing  the 
greatest  number  of  red  ink  in  tReir 
statements.  Extravagant  presenta- 
tions are  the  cause.  Pride  in  doing 
a  big  gross  and  fear  of  admitting 
failure  are  damaging  many  a  house 
today.  If  such  theaters  were  op- 
erated solely  on  the  basis  of  the 
best  possible  net  profit,  there  would 
be  smiles  where  now  there  are  head- 
aches. 


Which  Counts  -The  Net  or  the  Gross? 

Presentations  and  their  effect  on  exhibition  is  one  of  the  most 
widely-discussed  questions  in  the  industry.  There  is  no  question 
but  that  presentations  have  revolutionized  pictvu-e  theater  opera- 
tion, with  resultant  mounting  of  overhead  costs.  There  is  a  wide 
divergence  of  opinion  as  to  whether  this  increased  cost  is  com-, 
mensurate  writh  the  box  office  results  obtained.  Showmen  every- 
where have  different  views  on  the  subject. 

It  is  to  sound  out  sentiment,  in  the  hope  that  the  industry 
may  chart  the  most  profitable  course  in  a  solution  of  the  problem, 
that  THE  FILM  DAILY  has  called  upon  leaders  for  their  opin- 
ions. 


Doug's  View 

Anything  well  done  is  worth 
while.  Therefore,  a  prologue 
well  done  is  always  worthy. 
Hor  d'ouvres  are  effective  at 
a  banquet,  and  prologues  may 
augment  picture  presentation. 
A  photoplay  is  built  to  contain 
a  full  measure  of  emotional 
food.  But  proper  garnishings 
can  accent  its  flavor. — Douglas 
Fairbanks. 


MORE  AHENTION  TO  FILMS 
NEEDED,STATES  GRAINGER 


By   JAMES   R.    GRAINGER 
(.General  Sales  Manager  of  Fox  Film   Corp.) 


*. 


.aiKi 


ktl 


In  houses  that  are  charging  admis- 
sion  prices  of  over  $1   for  a  certain   Ition 
number  of  seats,  I  believe  some  sort 
of   an    added   attraction    is   necessary 
due  to  the  fact  that  in  charging  these 
prices,    theaters    are    competing   with  jjj 
theaters     playing     roadshow     attrac-    K  . 
tions    and    the    public    would    feel    in 
paying   prices   over  $1    that   they   are    ' 
entitled  to  something  besides  the  pic- 
ture, i": 

1  believe  presentations  are  being  |g,jjj| 
badly  over-played  all  over  the  coun- 
try with  the  exception  of  two  oi 
three  de  luxe  houses.  Many  man- 
agers are  trying  to  outdo  their  fel- 
low-manager and  the  result  is,  they 
are  overlooking  the  importance  oi 
the  picture  which  is  the  foundation 
of  their  business.  Placing  the  pic 
ture  in  second  position  on  the  bill, 
to  my  mind,  is  absolutely  all  wrong 
It  would  be  like  building  a  top- 
heavy  house  which  would  weaker 
the  foundation  and  sooner  or  later 
crash.  If  presentations  were  r& 
sponsible  for  bringing  patrons  to  the 
theater,  then  the  theater  would  dc 
the  same  business  weekly.  As  l 
stands  today  the  weekly  receipts 
fluctuate  anywhere  between  $10, 
and  $20,000  (de  luxe  houses)  on  th«^''. 
week.  The  feature  still  remains  thJr''"' 
main  attraction  of  the  motion  pic 
ture  theater. 


a  Hid 
lt« 
ffitimi 


ists 
«rew( 

.•(te ' 

ho 


«.cai 
liij  ai 


I  believe  the  public  is  being  thor  iiilit, 
oughly  fed  up  on  presentations  anc^ 
would  far  more  appreciate  listening  ilj^ 
to  good  music  and  looking  at  shor  Sjtliij 
subjects,    travelogues    and   a    feature 

At  the  present  time,  many  man 
agers  in  their  eagerness  to  put  on  bif 
presentations  are  endeavoring  to  cu  *| 
down  on  the  price  of  the  feature  film  JP"  l„ 
This  is  not  a  healthy  state  of  affair,  ^lutss, 
as  producers  cannot  produce  fine  mo  Jto 
tion  pictures  unless  they  can  secur  '% 
adequate  film  rentals  to  enable  then 
to   make   fine  pictures. 

My  thought  in  the  entire  matter  is 
More  attention  to  features  and  musi 
and  less  to  presentations,  and  I  an 
certain  the  public  will  be  pleased  am 
gratified. 


lOlln 


Uttry 


in  it 


Plly  i: 


H^i^NEWSPAPER 
9/FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


/OL.  XXLIII    No.  8 


Tuesday,  January  10,  1928 


Price  5  Cents 


Is  That  So ! 

IT'S  a  merry  old  battle  royal, 
this    presentation    argument. 
It  has  as  many  sides  as  the 
atskill   mountains.     A  big  ex- 
libitor  slips  us  the  information 
hat   presentations   are    here    to 
itay.      That    he    cannot    take    a 
:hance  with  so  many  gold  brick 
)ictures  coming  along.     Presen- 
ations  to  him  are  protection.  An 
qually  important  producer  says 
lat  theaters  have  gone  presen- 
ation  drunk  and  predicts,  with 
lo    little    vehemence,    that    the 
)romo  seltzer  and  iced  towel  se- 

uel  is  due  for  billing. 
Our  favorite  movie  fan  tells  us  he 
as  grown  as  accustomed  to  pres- 
ntations  as  to  the  feature  and  the 
dy  that  goes  to  previews  with  us 
hirps  in  with  the  gentle  but  do- 
lestically  firm  observation  that  when 
he  wants  pictures  she  wants  just 
lat  and  nothing  else  but.  And  then, 
hile  we're  still  whirling  comes  a 
bowman  by  the  way,  and  whispers 
oftly  in  our  ear  that  if  it  were  not 
3r  the  big  money  made  in  the  big 
louses  by  '  the  exhibitor-producers 
lere  would  be  no  money  coming  in 
3  make  big  pictures  for  anyone, 
nd  as  Willie  Collier  would  say 
There   we  are  but  where   are  we?" 

*Shepherdof  the  Hills'' 

Here's  another  good  entry  for  the 
iring  exhibitors'  handicap  from  the 
'irst  National  Stables.  We  saw  it 
1  a  workout  the  other  day  and  were 
?reeably  surprised  with  its  possi- 
llities.  It  was  slow  on  leaving  the 
ost,  picked  up  speed  at  the  quarter 
ole,  came  into  the  stretch  fairly 
ying  and  finished  like  a  champ, 
'lying  the  colors  of  Harold  Bell 
/right  will  win  it  many  supporters, 
rainers  Charley  Rogers  and  Al  Ro- 
ell  and  jockey  Alec  Francis  will 
ring  this  one  to  the  front  in  close  to 
lampionship  form. 

Quit  Kidding 

Now  that  the  air  is  full  of  trade 
aper  blarney,  spread  with  unusual 
lickness,  but  kidding  nobody,  we 
•ise  to  remark  that  THE  FILM 
•AILY  has  no  startling  nor  revolu- 
onary  announcements  to  make 
ther  than  that  it  will  continue  on 
S  merry  way  ALONE,  as  it  has 
)r  the  past  ten  years.  Fearing  none, 
'avoring  none.  Minding  its  own 
usiness  and  happy  in  the  modest 
art  it  has  played  and  will  continue 
)   play   in    filmdom's    progress. 

A  L  I  C  O  A  T  E. 


F.  N.  German  Deal 

Berlin  (By  Cable)— Carry- 
ing with  it  control  of  40  first 
run  houses,  First  National  has 
purchased  a  majority  interest 
in  Emelka  of  Munidi,  one  of 
Germany's  most  important  film 
companies.  The  company  is 
continuing  negotiations  for  ac- 
quisition of  the  Phoebus  Film 
Co.,  despite  opposition  on  the 
part  of  newspapers,  which  are 
advocating  legislation  to  pre- 
vent American  control  of  Ger- 
man picture  houses. 

These  negotiations  are  being 
conducted  through  Richard 
Weininger  and  J.  Von  Lusting, 
banking  associates  of  First  Na- 
tional in  Germany.  In  the 
Phoebus  chain  are  the  Capitol, 
Phoebus  Palast  and  Marmor- 
haus  in  Berlin  and  theaters  at 
Dresden,  Munich,  Cologne, 
Nurnberg  and  Kiel. 


COMMISSION  PLANNING  TO 
ACT  IN  PARAMOUNT  CASE 

Washington  Bureau   of   THE  FILM   DAILY 

Washington — Action    in    the    near 

future   will  be   taken   by   the   Federal 

Trade  Commission  in  the  Paramount 

{Continued  on   Rape  8) 

FOX  theaHctivities 

SEEN  THOJ  TO  OTHERS 

Minneapolis  —  Will   William    Fox 
)rove    a    thorn    in    the    side    of   other 
lig  theater  operators?  is  the  question 
(Continued    on    Page    3) 

RADICAL  CHANGES  SEEN  IN 
DISTRIBUTION  OF  SHORTS 

Minneapolis — Radical    chanjges    in 
distribution    of    short    subjects    next 
season,    "especially    as    it    afifects    the 
(Continued  on  Page  8) 


EDUCATIONAL  CLOSING 
FOR  VOCAFILM  PICTURES 


NORTHWEST  UNIT  EXPECTED 
TO  BACK  BROOKHART  BILL 


Minneapolis — Endorsement  of  the 
Brookhart  bill,  recently  introduced  in 
Congress,  is  expected  at  a  meeting 
of  Twin  City  members  of  the  North- 
west exhibitor  unit,  scheduled  for  this 
week.  The  bill  would  make  illegal 
block  and  blind  booking  and  arbi- 
trary   allocation    of    product. 

The  board  of  directors  of  the 
Northwest  association  is  composed 
largely  of  Twin  City  members  and 
their    action    would    be    sufficient    to 

(Continued  on  Page  8) 


BILL  UP  AT  OHIO  MEET 


Columbus,  O.  —  Recommendations 
of  Ohio  exhibitors  for  proposed 
amendments  to  the  standard  exhi- 
bition contract,  and  the  state's  stand 
on  the  Brookhart  bill  are  subjects  to 
be  under  discussion  here  tomorrow 
when  trustees  of  the  exhibitor  unit 
meet. 


CLEVELAND  UNIT  BACKS 


E 


Cleveland — Material  benefit  to  in- 
dependent exhibitors  will  accrue  from 
passage  of  the  Brookhart  bill,  states 
a  resolution  endorsing  the  measure 
passed  by  the  Cleveland  exhibitor 
unit. 

Members  of  the  organization  are 
urged  to  lend  active  support  includ- 
ing use  of  their  screen  to  acquaint 
(Continued    on    Page    8) 


''Picture's  the  Thing''  Chaplin 
Film  Proves  at  Mark  Strand 


Demonstrating  that  "the  picture's 
the  thing,"  Charlie  Chaplin's  "The 
Circus."  garnered  $36,735  at  the  Mark 
Strand,  New  York,  in  19  shows  since 
its  opening  at  midnight  last  Friday. 
The  gross  sets  a  new  record  for  the 


house,  heretofore  held  by  Chaplin. 

At  the  midnight  show,  the  picture 
grossed  $5,600.  while  on  Saturdav  it 
reached  $15,750  and  on  Sunday  $15,- 
385.  Attendance  for  the  opening 
was  3,252,  while  over  the  week-end 
40,176  admissions  were  chalked  up. 


Players    Being    Lined    Up 

for  Producing  of  New 

Talking  Films 

Production  of  talking  pictures 
using  the  Vocafilm  is  planned  by 
Educational  in  a  deal  just  closed  giv- 
ing Educational  exclusive  use  of 
Vocafilm.  Official  announcement  is 
scheduled  to  be  made  later  in  the 
week.  David  Hochreich,  head  of 
Vocafilm,  backed  by  Pittsburgh  cap- 
italists, has  been  working  for  months 
developing  the  device  which  is  now 
ready  to  market  to  theater  owners. 
Players  are  being  lined  up  for  the 
pictures,    it    is    understood. 

Educational  plans  to  use  Vocafilm 
on  one  or  two  of  its  important  ser- 
ies of  short  subjects,  and  individual 
Vocafilm  programs  will  be  built  up 
(Continued    on    Page    8) 


NATIONAL  "BLUE"  MOVE 
IS 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Warning  that  the 
proposed  "blue"  law  for  the  District 
of  Columbia,  sponsored  by  Rep.  Lak- 
ford  (De.,  Ga.)  is  the  first  step  in 
a  nationwide  "Sour  Sabbath"  cam- 
paign, is  sounded  by  W.  F.  Martin, 
president  oi  the  Potomac  Conference 
of  Seven  Day  Adventists. 

Ostensibly  for  the  District  only  he 
said  the  law  is  actually  planned  as  a 
(Continued    on    Page    8) 


Small  Possibility  of  Strike 
Seen  as  Deadline  Nears 

Chicago — Possibilities  of  a  repeti- 
tion of  the  strike  of  last  summer  are 
seen  as  remote,  with  a  compromise 
settlement  between  exhibitors  and 
operators  expected  lo  be  announced. 
The  cont/act  expires  tomorrow. 

Operators  have  been  demanding  an 
increase  of  around  25  per  cent  and 
seven  days'  pay  for  six  days'  work. 
Exhibitors  are  declared  willing  to 
grant  seven  days'  pay,  provided  the 
operators  themselves  pay  the  wage  of 
a  substitute   for  the  seventh  day. 


Texas  Exhibitors  Plan 

Fight  on  Tent  Shows 

Dallas — First  of  the  sectional  meet- 
ings  of   the   M.P.T.O.   of  Texas  will 
be  held  at  Longview  under  auspices 
f  the  East  Texas  Chamber  of  Com- 
(Continued   on   Page   8) 


THE 


-:xi^ 


DAILY 


Tuesday,  January  10,  1928 


iLLTHE  NEWS 
ALLTUE  TIME 


^\s§m(^ 


Vol  XLIII  No.  B    Tuesday.  Ian.  0. 1928     Prices  Cents 


lOHN  %.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Foric.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York.  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


High    Low    Close      Sales 


Am.     Seat.     Vtc 40^4     40 

*Am.    Seat.    Pfd 

*Balaban    &    Katz 

♦Bal.    &   Katz    Vtc 

Eastman     Kodak      .166J4 
East.    Kodak    Pfd..  129 

*tFilm     Inspection 

*First    Nat'l    Pfd 

Fox    Film    "A" 85 

tFox   Theaters    "A"  21^ 

*Intern'l     Project 

ttKeiths  6s  46 101 

Loew's,     Inc 58!/^ 

ttLoew's.  6s  41ww.l075^ 
ttLoew's,6s41x-war.  lOOJ^ 

M-G-M    Pfd 25  J4 

*M.    P.    Cap    Corp 

Pathe    Exchange     ..      4^ 
Pathe     Exch.     "A".    MVi 

*ttPathe    Exch.7s37   

Paramount    F-L     ..117f^ 

'Paramount   Pfd 

ttPar.Bway.5>ls51.103 


165 
129 


84  K 
21 

l66J4 

575i 

107 

lOOM 
25J4 
'\" 

lisii 


*Roxy     "A'       

**Roxy  Units  .... 
**Roxy  Common  . . 
**Skouras  Bros.  . . 
Stan.  Co.  of  Am.  . 
tTrans-Lux  Screen 
**United  Art.  Com. 
•♦United  Art.  Pfd. 
*Univ.  Pictures  .  . 
*Univ.  Pict.  Pfd. 
tWarner  Bros. 
Warner   Bros.   "A". 


28 
30 
7 
41 
54 

15 

85 


16M 
2Ayt 


102J4 

26 

28 

6 

39 

53M 
3M 
14 
80 


ISM 
23^ 


40^ 

48 

60J4 

73  54 
165 
129 
454 

84M 

21 

10 

100J4 
57.5/8 

107 
lOOJi 
25-4 

7/8 
4 

80'/^ 
115M 
121/2 
102J4 


53^ 
3J4 


23 

99/ 
15M 
235/8 


800 


500 
10 


3,100 
500 

•  •  •  • 

20 

2,100 

9 

12 

400 

'466 
700 

14,666 


Two  Days'  Conference  Is 
Plan  of  Review  Board 

Annual  luncheon  of  the  National 
Board  of  Review  which  takes  place 
at  the  Waldorf  Hotel  on  Sat.,  Jan. 
28,  will  be  preceded  by  a  two  days' 
onference.  Delegates  from  the 
Better  Films  groups  and  Motion 
Picture  Study  Clubs  from  over  25 
states  will  attend  the  Conference  this 
year,  as  well  as  representatives  from 
a  number  of  national  organizations, 
including  state  chairmen  of  motion 
Pictures  of  the  General  Federation 
of  Women's  Clubs  and  Better  Films 
Chairmen  of  the  Daughters  of  the 
American   Revolution. 

The  general  topic  of  the  Conference 
this  year  will  be  the  understanding 
and  interpretation  of  the  motion  pic- 
ture according  to  present  day  stand- 
ards. A  -lumber  of  critics,  educators 
and  psychologists  will  make  addresses 
and  preside  over  the  discussions. 

Among  the  speakers  will  be  Dr. 
Walter  Pettit,  Director,  Department 
of  Community  Work,  New  York 
School  of  Social  Work;  Professor 
Leroy  E.  Bowman,  of  the  Depart- 
ment of  Social  Science,  Columbia 
University;  Dr.  John  Herman  Ran- 
dall, Editor,  World  Unity  Magazine; 
Clarence  E.  Perry,  Department  of 
Recreation,  Russell  Sage  Foundation, 
Dr.  Joseph  J.  Weber,  Teaching  Film 
Staff,  Eastman  .Kodak  Co.,  and  Dr. 
J.  F.  Montague,  Bellevue  Hospital, 
authority  on  the  use  of  motion  pic- 
tures in  medical  training. 

Alexander  Bakshy,  author  of  "Prob- 
lems of  the  Artistic  Cinema"  and 
James  O.  Spearing,  former  motion 
picture  critic  of  the  New  York  Times, 
will  speak  on  the  "Motion  Picture  as 
a    Creative    Form." 

Frederick  Wynne-Jones,  of  the  Ufa 
Pictures,  and  Mrs.  Florence  Strauss, 
scenario  editor  of  First  National  Pic- 
tures Corp.  will  speak  on  "The  Mo- 
tion   Picture   as   an    Entertainment." 


100 


10,200 
5,800 


•Last  Prices  Quoted    •*Bid   and   Asked    (Over 

the   Counter) 
rCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louii 
Stock    Exchange   and    Stanley   in    Philadelphia 


AMALGAMATED 
VAUDEVILLE  AGENCY 


Attractions  for 
Picture  Theatres 

Sxandard,    Vaudeville    Acts 


1600  Broadway,    New  York  City 
Phone  Penn.  3580 


'^g *■■»  < 


And  That's  That 


By  PHIL  M.  DALY 


""DILL"  JOHNSON  and  his  effi- 
JD  cient  staff  of  co-workers  on  "M. 
P.  News"  still  are  receiving  con- 
gratulations on  "A  Record  of  Pic- 
tures and  People,"  a  handy  guide  to 
pictures  and  personalities  they  re- 
cently published. 


M-G-M  has  high  hopes  for  Sylvia 
Thalberg,  the  company's  youngest 
scenarist.  Her  first  work  was  in 
scenarizing  "Lovers"  and  she's  rung 
the  bell  again,  with  her  adaptation 
of  "Baby  Mine,"  in  collaboration 
with  F.  Hughes. 


The  F.  &  R.  gang  is  riding  Jimmy 
McDermott,  manager  of  the  Alham- 
bra,  St.  Paul,  who's  been  high-hat- 
ting the  boys  since  he  acquired  a  new 
pair  of  spats. 


Speaking  of  F.  &  R.:  Harold 
Finkelstein.  popular  g.m.  of  the  cir- 
cuit, is  being  honored  in  a  Bell- 
Ringer  Drive,  Jan.  14  to  21.  A 
regular  fellow,  Harold,  which  ac- 
counts for  his  high  standing  among 
managers  of  the  circuit. 


"Adploitation"  is  New 
Word  Coined  by  Wolfberg 

St.  Louis — "Adploitation"  may  not 
be  found  in  Webster's  unabridged, 
but  it  is  in  very  much  evidence  around 
Harris  P.  Wolfberg's  district  head- 
quarters for  M-G-M.  A  new  wrin- 
kle designed  to  reach  and  assist  the 
M-G-M  accounts  in  the  territory  is 
embodied  in  this  new  word,  a  com- 
bined form  of  advertising  and  ex- 
ploitation. 

Under  Wolfberg's  supervision  thi.s 
new  service  has  been  inaugurated 
and  its  progress  will  be  watched 
closely  by  other  M-G-M  offices.  It 
differs  vastly  from  the  old  form  of 
circularizing  accounts  in  the  interest 
of  certain  productions  and  affords 
the  exhibitor  a  means  of  contact  with 
his  public  through  an  indirect  cam- 
paign. 

Wolfberg,  a  veteran  of  the  film 
business,  is  credited  with  many  in- 
novations now  in  practical  use  and 
this  latest  departure  will  be  tabbed 
closely  by  other  exchange  managers 
in    the    territory. 

H.  &  H.  Buy  One 

Midland,   Tex.— The    H.   &   H.   cir- 
cuit has  purchased  the   Idlehour. 


New   Ohio   Censor 

Columbus,  O. — Howard  "T.  Win- 
ters, has  been  named  assistant  di- 
rector of  education  and  will  assist 
J.  L.  Clifton,  head  of  this  department 
in    his    censorship    activities. 

Coles   Buy   Marshall   House 

Marshall,    Tex. — Cole    Bros,    have 
purchased  the  Queen  here. 


A  few  more  "smot  creks"  from 
"The   Quill": 

What     is     Christmas? — Editorial     in     New 

York   Post. 

To  some  it  is  a  period  of  peace 
and  good  will,  to  others  just  an  extra 
matinee. 


Men    are    only    children    at    heart. — London 
Telegraph. 

We   trust   our    English    contempor- 
ary   is    not    taking    these    "Red    Hot 

Mama"    songs    too    seriously. 


If  You  Are  in  the* 


Artists  models  of  New  York  are  going  to 
form   a   union. — The    Wasp   of    San    Francisco. 

We  have  long  wanted  to  see  a 
model  union.  Maybe  \Ye  will  get  our 
wish  after  all. 


They  played  "Dixie"  at  the  Capitol  the 
other  day  and  three  Czecho-Slovakians  ap- 
plauded.— Hollister  Noble   in  Musical  America. 

In  addition,  of  course,  to  all  those 
from  South  Bend,  South  Chicago 
and  South  Ferry. 


At  last  —  the  perfect   process! 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US   AHB  SATB 
U0NB7 

IKND    POK    OUS   PKICK   LIST 

uiiuoa^HBys 

▼▼no  West  32'*St,Ncwytork.N.y.*^ 

nioot   Ptmu.  0330 

Motion  Picture  Department 

p.    8.   «n<l   C«n§<U  Agenta  for   DebrU 


ll 


.^EllOilC. 


— Patents    applied    for — 

An  original  formula  applied  in  conjunction  with  our  "MACKLER 
PROCESS"  that  has  proven  the  best  for  many  years.  Not  a  coating, 
hardening,   waxing,   oiling   or  gassing  process. 

Makes  film  scratch  proof,  oil  proof,  water  proof,  prevents  buckling, 
and    prolongs    life    of    film    considerably. 

SHOWING    ON    B'WAY— SOME  RECORD 

The    Circus — The    Enemy — Chi'-i'^" — iv;v,o-s — Ti,»    <;n,,pr    S'a"P —    Casey 
Jones.   All  treated   by  the   MACKLER   EVERWEAR   PROCESS 
729  Seventh  Ave.,  New    York  City.  BRYant  2158 


HENNEGAN 

Program 

Covers 

special  Designs  for 
all  Holidays. 

Write  for  Samples 

The  HENNEGAN  CO. 

Cincinnati,  Ohio 


r— 


"The  Birdwoman" 

A  Screen  Play  by  Vee  Jovian 

is    under    consideration    by 
several  large  companies — 


TITLE  AND  TEXT  ARE  FULLY 
PROTECTED    BY    REGISTRA- 
TION  AND   COPYRIGHT 


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THE 


Tuesday,  January  10,  1928 


■^tk 


DAILV 


Newspaper  Opinions 


"The   Love   Mart" 

First  Nat'l 

Mark    Strand 

AMERICAN—*  *  *  If  the  story  had  been 
speeded  up  it  would  be  greatly  improved,  for 
ii  ever  a  picture  needed  a  generous  applica- 
tion  of   the   shears   it   is   this   one.    *    •    * 

DAILY  MIRROR—*  *  *  Although  the 
action  at  times  seems  to  get  nowhere  and 
the  tempo  generally  slow,  striking  scenes 
and  costumes,  characteristic  of  George  Fitz- 
niaurice,    offset    the    sluggishness.    *    •    • 

EVENING  WORLD—*  *  *  One  thing  may 
be  said  about  George  Fitzmaurice's  pictures 
— ^they  are  always  beautiful  pictorially,  if 
nothing  else.    ♦   •   * 

GRAPHIC—*  *  *  George  Fitzmaurice  has 
given  us  something  in  this  "Love  Mart" 
which  is  exremely  lovely,  but,  alas,  ex- 
tremely  tedious.    *    ♦    • 

HERALD-TRIBUNE—*  *  *  is  a  self- 
conscious,  artificial  and  less  than  believable 
costume  melodrama  that  yet  manages  to  be, 
thanks  chiefly  to  its  star,  an  agreeable,  if 
minor,    bit    of    cinema   entertainment.    ♦    •    * 

POST—*  *  *  A  bit  of  the  atmosphere  of 
the   time   and   place   is   nicely   caught.    *    •    • 

SUN — *  *  *  Despite  its  thoroughly  ordin- 
ary and  familiar  story,  the  photoplay  is  not 
uninteresting,  for  Mr.  Fitzmaurice  has  again 
conjured   up   a   handsome   production.    *    ♦    * 

TIMES — *  *  *  Fitzmaurice  appears  to 
have  undertaken  a  study  that  did  not  particu- 
larly interest  him,  for  the  result  of  his 
direction  in  "The  Love  Mart"  is  hardly 
imaginative.    •    •    * 

TELEGRAPH— *  *  *  Save  for  the  charm- 
ing presence  of  Miss  Dove  in  the  title  role, 
this  is  pretty  cheerless  holiday  entertainment. 


"SUk  Legs" 
Fox 
Roxy 

AMERICAN—*  *  *  Miss  Bellamy  looks 
pretty,  though  wide-eyed  as  usual,  and  makes 
a  stunning  model  for  the  hosiery  she  so  gen- 
erously displays.   *    •   • 

DAILY  MIRROR—*  *  *  It  oflEers  hu- 
morless humor,  rubber  stamp  situations  in 
which  the  type  shows  signs  of  wear  and  act- 
ing that  can  be  topped  by  any  high  school 
dramatic  club.   •   *   * 

DAILY  NEWS—*  *  *  Of  all  the  sheer 
and  shallow  scripts,  this  "Silk  Legs"  is  one 
of  the  thinnest  we've  witnessed  in  the  fifty- 
one  weeks  of   1927.  *   *   * 

EVENING  WORLD—*  *  *  It  is  little 
different  from  any  number  in  which  you've 
seen  Miss  Bellamy  appear  during  the  past 
two  or  three  years,  only  it  is  infinitely 
dumber  than   its   predecessors.    »    *    • 

HERALD-TRIBUNE—*  *  *  This  picture 
was  made  only  to  amuse  mildly.  It  ful- 
fills its  mission.  Madge  Bellamy  looks  un- 
usually beautiful.  *  *  • 

POST—*  *  *  It  is,  to  phrase  it  in  the 
most  humanitarian  manner  possible,  anguish- 
ing.  ♦  ♦  * 

SUN — *  *  *  The  main  climactic  scene  is 
a  succession  of  shots  of  stockinged  wax  legs 
in  a  show  window — in  the  midst  of  which 
Miss  Madge  Bellamy  turns  out  to  be  the 
proud  possessor  of  the  best  looking  pair.   *  *  • 

TELEGRAM— ♦  *  *  Miss  Bellamy,  who 
has  tripped  along  on  the  strength  of  her 
lower  limbs  for  several  pictures,  does  the 
same  thing  here  with  some  histrionics  thrown 
in.   *   *   * 

TIMES—*  *  *  This  is  rather  a  silly  af- 
fair, the  sort  of  thing  that  you  may  laugh 
at    because    it    is    absurd    rather    than    witty. 


Krellbar  Signs  Two  Players 
Gladys  Hulette  and  Raymond 
Hackett  will  appear  in  "A  Paste- 
board Lover,"  which  Krellbar  Pic- 
tures is  producing  at  Cosmopolitan 
Studio,  New  York.  Eugene  O'Brien 
is    featured. 


Open  Earle  at  AUentown 

Allentown,  Pa. — Equity  Theaters, 
operating  a  chain  in  Philadelphia, 
Readilng  and  several  New  Jersey 
towns,  recently  opened  the  Earle 
here,  seating  900.  The  theater  is 
featuring  both  Movietone  and  Vita- 
phone. 


Fox  Theater  Activities 
Seen  Thorn  to  Others 

{Continued    from    Page    1) 

asked  by  "Greater  Amusements,"  lo- 
cal regional,  in  commenting  upon  the 
Fox  invasion  of  the  Middle  West  and 
Northwest,  as  exemplified  by  clos- 
ing of  the  deal  for  acquisition  of  con- 
trol of  the  six  Ascher  theaters  in 
Chicago. 

"Although  Fox  recently  confirmed 
reports  that  sites  had  been  acquired 
in  Milwaukee,  Minneapolis  and  St. 
Paul  for  the  erection  of  5,000-seat 
theater  in  these  cities,  there  has  been 
no  definite  action  noted  in  that  di- 
rection, although  it  is  probable  that 
the  Fox  organization  is  very  desir- 
ous of  having  all  plans  drawn  up 
and  in  a  clear  state  before  making 
public  the  extent  of  negotiations  to 
date,"    the    publication    states. 

"The  6,000-seat  Fox  theater  at  De- 
troit will  be  ready  for  opening  in 
three  months,  it  is  estimated,  and  in 
addition  there  are  Fox  houses  plan- 
ned for  Los  Angeles,  San  Francisco, 
St.  Louis,  Philadelphia,  Washington, 
Baltimore,  Dayton  and  Newark,  that 
have  already  been  given  frequent 
mention  in  Fox  reports.  All  these 
houses  it  is  understood  will  seat  from 
3,500  to  6,000  and  perhaps  more. 

"William  Fox  is  understood  to  be 
at  loggerheads  with  the  Publix  and 
Paramount  groups  and  is  also  tang- 
ling keenly  with  the  Loew  and 
other  organizations,  both  in  the  mat- 
ter of  film  organizations,  both  in  the 
matter  of  film  distribution  and  the- 
ater building  and  operations.  Those 
personally  familiar  with  William  Fox 
know  that  once  he  makes  up  his 
mind  to  proceed  in  a  certain  direc- 
tion he  is  not  easily  deterred  from 
his  plans.  His  surprise  move  in  get- 
ting control  of  the  Roxy  theater  in 
New  York  is  said  to  have  chagrined 
the  Paramount  group  to  such  an  ex- 
tent that  it  is  reported  Publix  in- 
tends to  retaliate  by  erecting  a  big- 
ger house  than  the  Roxy  on  the  site 
of  Loew's  New  York,  which  the 
Loew  group  has  under  a  week  to 
week    lease    from    Publix-Paramount. 

"Fox  loves  his  independence  and 
he  isn't  going  to  listen  to  the  dic- 
tates of  very  many  in  pursuing  his 
course  as  he  has  it  mapped  out. 
He  is  convinced  that  he  has  the  nuc- 
leus for  a  producer-distributor-ex- 
hibitor organization  that  can  meet 
the  biggest  of  them  on  any  terms 
and   come   out  pretty   close   to   first." 


Renames  Minnesota  Theater 
Bayport,     Minn.— E.     E.     Iverson, 
who  recently  assumed  management  of 
the  theater  here,   has  renamed  it  the 
State. 


Remodel  Benton  Theater 

Benton,  Ark. — Remodeling  work 
has  been  completed  on  the  Imp  by 
M.  Kauffman. 


Buys  Nebraska  Theater 

Hayes  Center,  Neb. — Allen  Eagy 
has  purchased  the  Hayes  Center  from 
Kenneth  Powell  of  Palisade. 


Rose  Buys  Philadelphia  House 

Philadelphia  —  Joseph  Rose  has 
purchased  the  Dixie  from  Louis  Ru- 
bin. 


■  his  is  Dorothy, 
my  girl  friend,  nice 
but  a  little  unrefined. 
Gentlemen  she  has 
neverseen  before  give 
themselves  introduc- 
tions to  her.  I'm  trying  to  re- 
form Dorothy,  but 
she  still  wastes  her 
time  on  young  men 
who  have  a  quaint 
custom  of  not  giv- 
ing a  girl  many  presents. 

Dorothy  and  I  want 
to  meet  all  you  nice 
exhibitor  gentle- 
men and  all  the 
nice  people  who  go 
to  your  theatres. 


.££_- 


P.  S. — We  are  in — 


"GENTLEMEN 
PREFER 

BLONDES" 

Paramount's   Sparkling   Special 


N 


Dolores — 
''The  Dove'' 


"Fiery,  flashings 
enticing*  Beauti- 
Jul — here  is 
Norma  at  her 
hestJ' 


if. 

r 


J 


V    YORK 


CHICAGO 


both  sing  praises  of 


eph  M.  Schenck^ 

e  s  e  n  i  s 


^^B^  ^m  m/Hf^^^ 


David  Belascds  Great  Sta^  Success 


WL 


Noah  Beery  am/  Gilbert  Roland 

Roland  WPfeSf  Production 

which  opened  at  the  RIALTO-^  New  York  City 


*'A  film  far  above  the  average 
and  well  worth  your  time" 

N.  Y.  Telegram 

"Interest  is  aroused  and  kept 
at  maximum" 

N.  y.  World 

"A   melodrama   of  merit.     A 
first  class  movie" 

N.  Y.  Mirror 


"Has  action,  color  and  smooth 
N.  Y.  Telegraph 


continuity" 


"You'll  find  Norma  more  beau- 
tiful  than  ever" 

Chi.  Daily  Tribune 


"An  excellent  picture.     It  is  a 

pleasure  to  see  Miss  Talmadge 

in  this  film" 

N.  Y.  Times 

"  'The  Dove'  scores.     A  pains- 
taking and   interesting   piece 

of  work" 

N.  Y.  American 

* 'Miles   better   than   the  usual 

picture" 

N.  Y.  Tribune 

"Provide  good  entertainment. 

Norma  as  beautiful  as  ever" 

N.  Y.  Qraphic 

"Gay,  exciting — quite    worthy 
entertainment" 

Chi,  Eve,  Post 


PICTURE 


A    rPdl   money-Yf^rih^r   n1^^,<,„hprP 


THE 


■i 


■S&l^ 


OAILV 


Tuesday,  January  10,  19:1 


THEATER 


CHANGES  FOR 
or  NOVEMBER 


ILLINOIS 

New  Theaters 

Chicago — Avaloe,  California  Ave.  &  Diversey 
Parkway ;  Ogden — Ogden  &  California 
Ave.;  Kane— The  Kane;  iSigel  —  Town 
Hall;   Xenia— Picks. 

Changes    in    Ownership 

Canton — Garden,  sold  to  Wm.  A.  Clark  by 
Joe  Ross ;  Chicago — ^Clybourn,  sold  to  L. 
R.  Fleischer  by  1.  Brotman ;  Lyca,  sold  to 
C.  W.  Spanuth  by  Morris  Hellman ;  Mad- 
ison Circle,  sold  to  E.  Kushner  by  Sol 
Best ;  Twentieth  Century,  sold  to  M.  O. 
Wells;  Clara  City — Opera  House,  sold  to 
C.  W.  Cook  by  Frank  Hocking;  Dalzell 
— The  Dalzell,  sold  to  Mrs.  Dominic  Valle 
by  Joe  Marchesi ;  Fairfield — Pershing  and 
Rex,  sold  ot  Pautler  &  Wells;  Flora — 
Casino  and  Orpheum,  sold  to  Pautler  & 
Wells;  Fortet  Park — The  Forest  Park, 
sold  to  A.  J.  Cooper  by  Ascher  Bros. ; 
Fulton — Liberty  and  Lincoln,  sold  to  Chas. 
Snyder  by  Ed  Seda;  Golden— The  Golden, 
sold  to  H.  S.  Toops;  Granville — Legion 
(formerly  Fairy),  sold  to  American  Legion 
by  Barney  Ernat ;  Ivesdale — Liberty,  sold 
to  J.  W.  Gucker ;  Latham — The  Latham, 
sold  to  E.  S.  Kuhn  by  J.  E.  Armstrong; 
Livingston — -Eagle,  sold  to  Oscar  Wesley 
by  Frances  Peart;  MoUne — Le  Claire,  sold 
to  Commonwealth  Theaters  by  Publix  The- 
aters ;  Odin— Grand,  sold  to  D.  J.  Palmer 
by  W.  A.  Collins;  Onarga— Onarga  (for- 
merly Palace),  sold  to  Ernest  O.  Schmidt 
by  L.  L.  Dobson;  Rockford — Strand,  sold 
to  Jasper  St.  Angel  by  F.  Chiarelli ;  Shel- 
don— Family,  sold  to  Jones  &  Lyons  by 
Mr.  Warrick;  Yates  City — ^Paramount,  sold 
to  Thos.   Mulally  by   C.   F.   Harter. 

Closings 

Bloomington — New  Market;  Donnellson  — 
Opera  House;  Elgin — Grove;  Fremanspur 
— Liberty;  Granite  City — Wilson;  Harvel 
— Gem  ;  Palatine — Auditorium ;  Percy  — 
Princess. 

mDlANAFOLlS 
New  Theaters 

Anderson — Apollo  ;    Sellersburg — Cozy. 
Re-openings 

Greencaetle  — '  Granada  (formerly  Opera 
House). 

Changes   in    Ownership 

Coal  Bluff — Star,  sold  to  Robt.  Harkes  by 
Langman-Mclntyre;  Hamlet  —  Majestic, 
sold  to  Coty  &  Foreman  by  Hostetler  & 
Wisler;  East  Hammond — Columbia,  sold 
to  M.  Selza;  Harlan — Variety,  sold  to  E. 
P.  Keller  by  Werner  Amuse.  Co. ;  Indian- 
apolis— Eastland,  sold  to  Hibbert  &  Hol- 
lander by  E.  Hibbert;  Orpheum,  sold  to 
Goulden-Feldman  Theaters  by  Adolph 
Izsak;  Mentone — Liberty,  sold  to  Billy 
B.  Drane  by  Mrs.  Grace  M.  Gorham ; 
Peru — Grand,  sold  to  Mrs.  Margaret  B. 
Wiese  by  D.  L.  Hammer;  Wolcott — Lyric, 
sold  to   Homer   Spenard  by   W.   E.   Evans. 

Closings 
Bicknell — Royal;    Culver — The    Culver;    Cyn- 
thiana — American  ;     Elizabethtown  —  Com- 
munity ;     Lafayette — Lyric ;     Sullivan — Ma- 
jestic;  Windfall — Ideal. 

KENTVCKY 
New  Theaters 
Madisonville — Veil's   Play    House. 

Changes    in    Ownership 

Blackey — Rodney,  sold  to  Chas.  Maddin  by 
Dr.  L.  Whitaker;  CinnviUe — Pastime  (for- 
merly Raceland)  ;  Covington — Lyric,  sold 
to  L.  B.  Wilson  by  Godfrey  Kotzin ;  Inez 
^Booth,  sold  to  Mrs.  Pearl  Parslay  by 
'Nathan  Booth;  Lexington — Lincoln,  sold 
to  D.  W.  Dixon  by  S.  Berry;  Straight 
Creek— YMCA,  sold  to  Chas.  Messer  Jr.  by 
Mr.  Hale;  Walton — Unique,  sold  to  Mr. 
St.  Clar  by  H.  R.  Dixon;  West  Liberty — 
Rex,  sold  to  C.  S.  Wells  by  H.  H.  Carter. 

Closings 

Inez — Booth  ;  Whitesburg — Karlton  ;  Wick- 
liffe — Swan. 

LOUISIANA 
Changes   in    Ownership 

Boyce — The  Boyce,  sold  to  J.  E.  Ray  Jr.  by 
McLean  &  Prebble  ;  Natchitoches — Venus, 
sold   to   Levy   &   Suddath   by   Chas.   Morel. 

Closings 
Hammond — Catherine. 


Fluctuations  in  Theater  Construction 

In  1928,  theater  construction  will  represent  3.3  per 
cent  of  the  entire  buiWing  activities  in  the  United  States. 
New  theaters,  according  to  "The  Architectural  Forum" 
will  be  on  a  par  with  dwellings  ranging  from  $20,000^  toj 
$50,000  in  cost  but  will  outstrip  construction  of  banks,' 
community  and  memorial  buildings,  dwellings  costing  over 
$50,000,  stores  and  Y.  M.  C.  A.  structures. 

The  total  in  theater  construction  for  the  year  is  fore- 
cast as  $161,938,000,  which,  despite  its  large  total  is  $37,- 
714,500  less  than  1927.  The  following  chart  indicates  what 
percentage  of  the  total  building  in  each  geographical  di- 
vision will  be  devoted  to  theaters  and  whether  or  not  such 
percentage  is  a  gain  or  a  decline  over  1927: 

Northeastern    5.4  7.  -1-1.6 

North   Atlantic    3.  2.5  —  .5 

Southeastern    4.  2.5  — 1.5 

Southwestern    3.2  1.  — 212 

Middle    5.8  4.1  —1.7 

Western     2.4  2.8  -|-4. 


MARYLAND 
Openings 

Pocomoke — Mara-Va. 

Changes    in    Ownership 

Baltimore — Dixie,    sold    to    A.    H.    Levin    by 
Nat   Keen ;   Garden,   sold  to   Mr.   Schamber- 
ger  by  Garden  Theater   Co. 
Closings 

Northeast— G   &  R. 

MASSACnVSETTS 
Changes    in    Ownership 

Hyde  Park— The  Hyde  Park,  sold  to  W.  R. 
Wlieeler  by  J.  A.  Glazier;  I^wrence — 
Cosmopolitan,  sold  to  L.  Rentzetti  by  Peter 
(^ontarin ;  Lowell — Crown,  sold  to  F.  E. 
Liberman  by  S.  Silverblatt ;  Quincy — Mer- 
chant's, sold  to  D.  J.  Murphy;  Taunton — 
Casino,  sold  to  T.  GaiTney  by  Donovan  & 
MacAlloon. 

MICHIGAN 
New  Theaters 

Birmingham — The     Birmingham;     Detroit    — 
Great  Lakes;  East  Lansing — State. 
Changes    in    Ownership 

Caspian — Opera  House,  sold  to  J.  Scarlotti 
by  Delft  Theaters ;  Detroit — Davson,  sold 
to  M.  &  S.  Schwartz  by  Davison  Theater 
Co. ;  Granada,  sold  to  F.  A.  Wetsman  by 
Joseph  Cosco ;  Home,  sold  to  Clark  &  Wis- 
per  by  Woodward  Theater  Co. ;  Quo 
Vadis,  sold  to  S.&  H.  L.  Moranz  by  B. 
E.  Pool;  Vendome,  sold  to  J.  G.  Portell 
by  M.  J.  Handler;  Warfield,  sold  to  Henry 
Chapmick  by  Mike  Lasko ;  Grand  Ledge — 
The  Grand,  sold  to  H.  H.  Chase  &  C.  O. 
Benson  by  A.  and  E.  Rice ;  Linden — The 
Linden,  sold  to  J.  C.  Peck  by  George 
O'Brien;  Mulliken — Navajo,  sold  to  A. 
H.  Stiles  by  Mrs.  F.  A.  Hensky;  Stephen- 
son— Thalia,  sold  to  Arvid  Johnson  by 
Mrs.   R.   G.   Tetro. 

Closings 

Thompsonville — Idle   Hour. 

MINNESOTA 
New  Theaters 

Mable — New  Opera  House;  Minneapolis  — 
Granada. 

Changes   in    Ownership 

Brewster — Lyric,  sold  to  E.  W.  Lein  by  A. 
H.  Abrams ;  Chisholm — Grand  and  Philo, 
sold  to  Abie  Sosnosky  by  Finkelstein  & 
Ruben ;  De  Graf — U  &  R,  sold  to  Edwin 
W.  Tauer  by  C.  C.  Gunderson ;  Buhl— The 
Buhl,  sold  to  Joe  Carlson  by  Jacobs  & 
Bordnes;  Little  Falls — Lyric,  sold  to  R.  J. 
Mace ;  Little  Fork — Gem,  sold  to  E.  J. 
Chilgren  &  Jean  Jewett  by  Al  Peterson. 

Closings 

Argyle — Star;  Campbell — MWAO  House; 
Cromwell — Opera  House;  Hendrum< — Audi- 
torium. 

MISSISSIPPI 
Changes    in    Ownership 

Fulton- — -Dixie,  sold  to  J.  M.  Brown  by  N. 
B.  Huey;  Okolona — errand,  sold  to  L.  R. 
McGuire  by  Frank  Brock ;  Utica — Utica, 
sold   to   S.    C.   Heard   by   C.    L.    McCoy. 

Closings 

Crandall — ^Airdome  ;  Durant — Dixie  ;  Forest — 
High  School;  Fulton — Dixie;  Morgan  City 
—High  School. 


Presentations  Abandoned 
at  Loew's  Reading  Houses 

Reading,  Pa. — Loew's  Colonial  and 
Regent  have  reverted  to  a  straight 
picture  policy,  having  found  presen- 
tations unprofitable.  If  the  change 
proves  successful,  it  is  thought  likely 
that  the  company  will  adopt  the 
straight  picture  policy  in  other  Penn- 
sylvania   houses. 


TEXAS  TOWNS  START 
SUNDAY  SHOW  CANPAK 


Temple,  Tex. — The  Sunday  she 
campaign  has  been  successful 
launched  here,  with  a  majority  of  t 
business  people  and  citizens  endoi 
ing  the  movement  and  patronizi; 
the  shows.  Some  opposition  devi 
oped  from  the  first  Methodist  Ep 
copal  Church,  South,  in  the  form 
a  resolution  of  protest  which  w 
run  as  a  paid  ad   in  the   local   pap 

Meanwhile  the  Dent  Theaters  cc  '(( 
tinues  to  open  some  of  its  towns 
Sunday  amusements,  while  the  Ei 
Texas  theaters  has  been  successf 
ly  operating  Sundays  for  a  month 
Lufkin  and  Nacogdoches.  This  co 
pany  has  been  running  Sunday  sho  "'^.c 
for  years  in  Beaumont,  Port  Artt  "!''''( 
and  Orange. 


Haupt  Joins  Advertising  Firm 

St.  Paul — Henry  Haupt,  formerly 
of  the  Capitol,  has  j'oined  the  West- 
ern Display  Co.  Gordon  Green,  for- 
merly of  the  Garrick,  Minneapolis, 
las    succeeded    him   at    the    Capitol. 


Add    Shows    for    "Circus"    Rush 

The  Strand  is  opening  its  doors  at 
10:30  mornings  to  take  care  of  the 
crowds  to  see  "The  Circus,"  and 
special  midnight  performances  be- 
ginning at  11:30  are  scheduled. 


Agfa   Company    Moves 

Agfa  Raw  Film  Corp.,  has  moved 
to  Room  600  at  1600  Broadway. 


Paramount   Club  Meets  Tonight 

Second  de  luxe  meeting  of  the 
Paramount  Pep  Club  will  be  held 
tonight  at  the  McAIpin  Hotel,  New 
York.  Following  a  business  meet- 
ing, the  evening  will  be  given  over 
to  a  dance  and   entertainment. 


Loew's    Opening    Two    More 

Loew's  Avalon,  Kings  Highway 
and  Avenue  J,  Brooklyn,  is  to  open 
Jan.  26.  The  company  will  open  its 
new  Yonkers  house  on  Feb.  2.  The 
former  is  an  exclusive  picture  house, 
the  latter  slated  to  combine  pictures 
and  vaudeville.  The  two  additions 
raise  to  over  60  the  total  of  Loew 
houses  in  Greater  New  York. 


New  Chicago  Company 

Springfield.  111. — Charter  has  been 
granted  to  Vendome  Theaters  Co.. 
910  So.  Michigan  Ave.,  Chicago,  to 
operate  and  conduct  picture  theaters. 
Sidney  C.  Nierman  heads  the  cor- 
poration. 


George  Krupa  Leases 
Three  Harrisburg  Hous 

Harrisburg,      Pa.    —    George 
Krupa,    former    Lancaster    exhibit 
has    leased    from    Isaac    Marcus 
Rialto,    National   and   Royal   for 
years   with   an   option   to   buy   at  1   ^ 
end   of   that    period.      Krupa   inter 
to    improve    the    three    houses.      '.   [ 
will  make  first  runs  of  these  upto"  ;^' 
theaters  if  he  can  get  the  pictures 


m'< 


m 


m 

lit! 


k 


Eastern   Pa.   Nominates 
Philadelphia    —    Lewn    Pizor    vJf 
nominated  for  relection  to  the  pre 
dency    of    the    M.P.T.O.    of    Easts  ^t 
Pennsylvania,     Southern     New     J 


sey  and  Delaware.  George  P.  Aarc  nj 


was   also   renominated   for   secreta 
and    M.    Lessy    for    treasurer.      1 


election  will  take  place  Jan.    19,  1  jei 
he  nominations  being  unopposed  i 
equivalent  to  election. 


liioiio 
Prices   Cut  at  Worcester        ^jj^ 

Worcester,     Mass. — The     Olym^Ja 
theater   has   dropped  its   prices   to 


cents  for  afternoon  performances  a  Diacti 


25  cents  at  night.     Other  houses 
watching   the   experiment   with   int 
est  but  have  made  no  revision 


I  : 

\z\\ 


ftn 


st\ 


ito 
5  will 


Albany — Riskin      Productions.        To 
motion    pictures.      E.    Petigor,    233    West   4 
St.,    New    York    City.      $100,000    preferrei 


Albany — National  Studios.  To  make  mo'  ",  Ut 
pictures.  Males  &  Lempel,  276  5th  A  Jlllliai 
New   York  City.     1,200  shares,   no  par  va    [t  u 


Albany — Foreign     Dieterich     Corp.       Mo 
pictures.      Coudert    Bros.,    2    Rector    St 
York    City.       100    shares    common. 


alesl 


Albany — Little  Picture      House.        Taj 

Blanc,    Capron    &  Marsh,   22    Exchange   PI 

New    York    City.  $250,000    preferred,    6, 
shares    common. 


Dover — National  Syndicate  Theaters,  I 
Wilmington  Corp.  Trust  Co.  of  Amei 
$200,000,    10,000    shares    no    par    value. 


1    Albany — Guaranteed   Pictures   Co.    To   ir 
motion     pictures.       Shapiro     &     Sikawitt, 
West     42nd     St.,     New    York    City.       10 
shares. 


Dover  —  West  Coast  Western  Theat 
Inc.,  Wilmington.  Corp.  Trust  Co.  of  Ai 
ica.      18,000   shares   no  par   value. 


-.St 


attract 
Full 


f>i^||.Y  Tuesday,    Jan.    10,    1928 


■ILSf^^ItMiUA 


General  Incandescent  Use  By  1929 

Murphy   Predicts   Banner   Year   for   Comedies — Spence   Planning   New  York   Trip — British   Films 
Planned  by  Neill— La  Rocque  Renews  Contract  with  De  Mille — United  Artists  House  Claims  Record 


F$2, 


EQUIPMENT 


eneral  adoption  of  incandescent 
hting  in  the  studios  would  neces- 
ate    scrapping   of   $2,000,000   worth 

equipment,    it    is    estiinated,    but 

saving  effected  would  in  a  short 
le  offset   his   loss.      Savings   would 

brought  about  by  cutting  down 
oduction  time,  cost  of  current  and 
;   number    of    electricians    required 

the    set. 
A.  week  of  demonstrations  and  ex- 
jitions    of    incandescent    equipment 
ill    be    set    aside    in    April    by    the 
:hnicians'    branch    of   the    Academy 

M.  P.  Arts  and  Sciences,  whose 
mmittee  now  is  working  on  the 
oposed  event,  following  a  meeting 
Id  last  week.  Practically  every 
jdio  was  represented  at  the  meet- 

A.  George  Volk  is  chairman  of 
e  committee  named  to  handle  the 
hibition.  Other  members  are: 
George  Barnes,  Karl  Struss,  Fred 
Iton,  Louis  Kolb,  J.  A.  Ball,  Fred 
letson,  Victor  Milner,  Irvin  Willat, 
M.  Nickolaus,  Frank  Murphy, 
m.  Whisler  and  Frank  Woods, 
cretary. 

At  the  meeting  several  studios  re- 
rted  satisfactory  use  of  the  new 
ethod  of  soft  lighting,  as  it  is  called, 
d  it  was  predicted  that  with  im- 
oved  apparatus  it  will  be_jn  gen- 
al  use  within  a  year.  AlT  the  large 
anufacturers  of  lighting  equipment 
,d  of  panchromatic  film  will  be  in- 
ted  to  send  experts  to  the  exhibi- 
)ns  with  their  latest  inventions. 
The  production  companies  repre- 
nted  at  the  meeting  included:  De 
ille  by  A.  Geo.  Volck,  Arthur  Mil- 
r  and  William  Sistrom;  Goldwyn, 
ic.  by  George  Barnes,  R.  B.  Mc- 
ityre  and  W.  O.  Meller;  Universal 
'  Frank  Graves,  Roy  Hunter,  Mar- 
1  Murphy,  Benjamin  Schwalb  and 
'.  L.  Stern;  First  National  by  Ar- 
ur  Edeson,  Lee  Garmes,  W.  T. 
rohm  and  Fred  Pelton;  United  Ar- 
its  by  J.  T.  Reed,  Karl  Struss, 
harles  Rosher  and  M.  C.  Levee; 
'^arner    Bros,    by    Hal    Mohr,    Fred 


Using  Incandescents 

Emphasizing  the  trend  to- 
ward general  use  of  incandes- 
cent lighting  at  the  various 
studios,  "Lilac  Time,"  new 
Colleen  Moore  starring  vehicle 
for  First  National  is  being 
filmed  by  this  method.  Sid 
Hickox  is  chief  cameraman. 


Jackman,  Frank  Murphy;  Paramount 
by  C.  E.  Schoenbaum,  Victor  Milner 
and  Roger  Nauman;  Fox  by  J.  H. 
Davis,  Maitland  Rice,  George  Sch- 
neider and  Wm.  Darling;  Metro- 
Goldwyn-Mayer  by  Henry  Sharp, 
Louis  Kolb.  J.  M.  Nickolaus,  J.  J. 
Cohn,  Harry  Arnold  and  Oliver 
Marsh;  Christie  by  William  Perry 
and  Gustavus  Peterson;  Hal  Roach 
by  W.  W.  Wells;  Educational  by 
Dwight  Warren,  George  Mitchell  and 
H.  A.  McDonell;  Technicolor  by 
J.  A.  Bell  and  W.  S.  Small;  Colum- 
bia by  Perry  Harris;  FBO  by  Car- 
roll Clark,  H.  F.  Lally  and  Virgil 
Miller;  Irvin  Willat,  Nathan  Lev- 
inson,  Fred  Beetson,  American  So- 
ciety of  Cinematographers  by  its 
research  committee — Victor  Milner, 
Joseph  A.  Dubray,  Percy  Hilburn, 
George  Barnes,  John  Seitz,  George 
'Meehan,  Ned  Van  Buren,  and  Gil- 
bert Warrenton. 


SINCERITY  CALLED  1928 
KEYNOTE  IN  PICTURES 


Sincerity  will  be  the  dominant  fac- 
tor of  pictures  in  1928,  states  John 
L.  Murphy,  production  manager  of 
the  Harold  Lloyd  Corp.  The  year, 
he  states,  will  be  the  most  success- 
ful comedies  have  enjoyed. 

"The  market  was  flooded  through 
the  last  year  with  broad,  hokumish 
comedies  that  were  funny  as  long 
as  they  lasted,"  he  declares,  "but 
which  were  forgotten  the  minute  an 
audience  left  the  theater.  The  com- 
ing year  unquestionably  will  find  a 
general  tendency  on  tiie  part  of  the 
producers  to  inject  more  plot,  more 
genuine  sincerity  into  comedies,  and 
to  eliminate  the  border  line  gags 
that  were  so  prevalent  in  the  mirth 
makers  durmg  the  last  12  months." 


Record  Claimed 

New  record  in  picture  theater 
attendance  is  claimed  for  the 
first  week  of  the  opening  of  the 
$3,500,000  United  Artists  the- 
ater with  "My  Best  Girl,"  the 
attraction. 

Fully    70,000    people    passed 
through  the  doors  of  the  the- 
jil     ater  during  the  week. 


Ralph  Spence  Completing 
His  Contract  with  M-G-M 

Ralph  Spence  is  planning  a  trip  to 
New  York  on  completion  of  his  pres- 
ent work.  "Patsy"  is  his  last  pic- 
ture to  title  under  his  present  M-G- 
M  contract.  In  New  York,  Spence 
plans  to  arrange  for  presentation  of 
his  stage  plavs.  Meanwhile,  he  also 
is  titling  "tillie's  Punctured  Ro- 
mance"  for  Christie. 


"Murray"  Script  by  Green 

Howard  J.  Green  adapted  "It's  AH 
Greek  to  Me,"  which  Eddie  Cline  is 
directing  for  First  National  with 
Charlie  Alurray  and  Louise  Fazenda 
in    the    cast. 


R.  Wm.  Neill  to  Make  3 
Pictures  in  British  Deal 

R.  William  Neill  is  leaving  for 
England  in  February.  He  will  direct 
three  productions  for  British  Lion 
Prod.,  at  London,  Naples  and  in 
Germany.  He  plans  to  remain 
abroad  permanently. 


A  Little 

from  ''Lots'' 


Marion    Titling   Two 

George  Marion,  Jr.,  has  been  as- 
signed by  Paramount  to  do  the  titles 
''or  Bebe  Daniels'  next,  "Feel  My 
Pulse."  Richard  Arlen  plays  the  lead. 
The  cast  includes  William  Powell. 
Gregory  La  Cava  is  the  director. 
"Sporting  Goods,"  Richard  Dix'  next 
also  will  be  titled  by  Marion.  Ger- 
trude Olmstead  plays  the  lead.  Mal- 
colm   St.   Clair  is   the   director. 


Rod  La  Rocque  Signs  New 
Contract  with  De  Mille 

Rod  La  Rocque  has  signed  a  new 
contract  with  Cecil  B.  De  Mille,  it 
is    understood. 


Dwan  Supervising 
Allan  Dwan  is  supervising  "The 
Mad  Hour,"  which  Joseph  C.  Boyle 
is  directing  for  Robert  T.  Kane.  It  is 
from  Elinor  Glyn's  novel.  "The  Man 
and  the  Moment."  In  the  cast  are: 
Sally  O'Neil,  Donald  Reed,  Alice 
White,  Larry  Kent,  Lowell  Sherman. 
Eddie  Clavton,  Norman  Trevor  and 
Margaret  Livingston. 

Two  Weeks  More  for  "Gaucho" 

"The  Gaucho"  has  slightly  more 
than  two  weeks  to  run  at  Grauman  s 
Chinese, 


Hampton  Opens  Own  Office 

Earle  Hampton  has  resigned  from 
the  Fox  publicity  department  to 
open  an  oflice  of  his  own. 


Dillion  to  Direct  "Whip" 

John  Frances  Dillon  has  been  as- 
signed to  direct  "The  Whip"  for 
First   National. 


By   RALPH    WILK 

Hollywood 

THIS  column  welcomes  Karl  K. 
Kitchen,  the  well  known  column- 
ist, to  the  Coast.  Kitchen  will  do 
some  special  writing  for  First  Na- 
tional at  Burbank.  Burbank  is  the 
proper  place  for  Kitchen,  because  he 
is  a  prolific  writer  and  can  make  two 
columns  grow  where  one  grew  be- 
fore,   if    the    occasion    demands. 

*  *         * 

Kitchen  feels  right  at  home  at 
First  National.  He  met  George 
Fitzmaurice  in  Rome  and  Bela 
Sekeley,  the  supervisor,  in  Budapest. 
He  has  also  made  two  world  tours 

with   Watty  Rothacker. 

*  *        * 

To  our  good  friend,  Mann  Page, 
the  writer,  we  owe  our  first  glimps 
of  "The  Great  Neck,  (Long  Island), 
News."  It  is  a  unique  publication, 
and  is,  no  doubt,  closely  read  by 
Bobby  North,  Philip  Bartholomae  and 
other  former  Great  Neckers  who  are 
now   in   Hollywood. 

*  *         * 

By  the  way,  Mann  Page's 
original  story,  "Lonesome," 
which  vdll  be  made  by  Uni- 
versal, is  unique  in  that  it  has 

only  two  characters. 

*  *        * 

Our  Passing  Show :  Jimmy 
Van  Trees  giving  an  appreci- 
ative passenger  a  ride  to 
Hollywood;  Jack  Lloyd  wav- 
ing to  a  friend  on  Santa 
Monica  Boulevard;  Robert 
Schable  and  his  beret  enter- 
ing the  First  National 
studio;  Conrad  Nagle  and 
Ha  Ham  Cooley  launching 
with  Milton  Sills. 

Observers  predict  that  the  day  is 
not  far  distant  when  scenarists  will 
he  paid  on  a  royalty  basis,  rather 
than  on  a  weekly  or  picture  basis. 

*  "    *         * 

More  Passing  Show : 
Jim.my  O'Donohue,  the  btisy 
writer,  lunching  at  the  First 
National  studio;  Charley  De- 
laney  visiting  the  Tiffany- 
Stahl  studio. 


Again    Opposite    Chaplin 

Merna  Kennedy,  who  makes  her 
screen  debut  in  "The  Circus,"  again 
will  play  opposite  Charlie  Chaplin 
in  "Nowhere,"  which  the  comedian 
now  is  preparing.  Production  is 
slated  to  start  in  February. 


Lee  to  Direct  Pola  Negri 

Rowland  V.  Lee  will  direct  Pola 
Negri's  next.  It  is  expected  that  Miss 
Negri  will  begin  work  upon  her  new 
vehicle   late  this  month. 


Cast   in  "The   Actress" 

William  Humphrey  has  been  cast 
in  "The  Actress,"  new  Norma 
Shearer  starring  vehicle  for  M-G-M. 


THE 


-.gBg^ 


DAILV 


Tuesday,  January  10,  192tl 


OAtLY  TIPS  WHICH  HEAM  DOUAOS  FOR  SUOWMEN 


"The  Big  Parade" 
(M-G-M) 

Organized  parade  consisting  of  a 
bannered  truck,  40  Chrevolet  cars  and 
a  100-piece  Boys'  Band.  The  ban- 
nered truck  advertising  the  picture, 
led  the  parade  all  over  tow^n.  The 
theater  front  was  literally  covered 
with  flags;  and  huge  letters  spelling 
out  title  of  picture  were  placed  on 
top  of  marquee.  The  three  words  of 
the  title  were  in  red,  white  and  blue 
colors.  Two  large  searchlights  from 
across  the  street  played  upon  the 
front.  —  C.  T.  Perrin,  Sterling, 
Greeley,  Colo. 

"My   Best   Girl" 
(United  Artists) 

Every  class  in  the  hig-h  school 
voted  for  the  'best  girl'  and  the 
winners  were  guests  of  the  theater 
at  the  showing.  All  the  students 
took  a  particular  interest  in  selecting 
their  'best  girls'.'— Earle  M.  Holden, 
Florida,  Daytona  Beach,  Fla. 


"Underworld" 
(Paramount) 

Three  days  before  showing  picture, 
a  safe  was  placed  in  the  lobby  with 
a  card  on  top  reading,  "All  persons 
opening  this  safe  by  using  the  com- 
bination and  not  by  force  will  re- 
ceive a  valuable  prize."  Many  per- 
sons tried  their  skill  in  opening  the 
safe  but  to  no  avail. — Earle  McHold- 
en,   Florida,   Dayton   Beach,    FlaT 


"We're  AU  Gamblers" 
(Paramount) 
Large  sized  playing  cards,  size 
3x4H,  were  placed  on  counters  in 
prominent  stores  where  they  were 
distributed  to  customers  and  placed 
in  wrapped  packages.  The  backs 
were  similar  to  regular  playing 
cards  but  the  unusual  size  led  the 
people  to  wonder  just  what  kind  of 
cards  they  might  be.  Since  the  cards 
on  the  counter  were  laid  face  down 
the  more  curious  picked  them  up  and 
turned  them  over  and  read,  "Thomas 
Meighan  in  'We're  All  Gamblers'— 
Plaza."  These  cards  also  were  used 
in  a  house  to  house  canvass. — John 
Hannon,  Plaza,  Asheville,  N.   C. 


Managers'  Institute  Plans 
New  Training  Ideas 

New  ideas  in  training  for  theater 
management  are  promised  by  the  M. 
P.  Theater  Managers'  Institute,  135 
W.  44th  St.,  New  York,  whose  class- 
es open  Jan.  16.  Among  them  will 
be  visual  education.  Besides  pictures, 
use  will  be  made  of  slides,  illustra- 
tions, drawings  and  sketches.  The 
classroom  is  in  the  form  of  a  mod- 
ern theater  with  all  necessary  equip- 
ment. Here  will  be  taught  advertis- 
ing, publicity,  exploitation,  service 
and  administration.  The  stage  is  de- 
signed to  teach  students  the  science 
of  stage  presentations.  Lighting  ef- 
fects will  be  given  particular  con- 
sideration. 


Educational  Closing 
For  Vocafilm  Pictures 

{Continued    from    Page    1) 

on  the  same  general  principle  as 
employed  by  Vitaphone.  JVocafilm 
parallels  Vitaphone  in  technical  op- 
eration in  employment  of  the  disc 
method  of  sound  reproduction.  The 
Vocafilm  sets  on  a  disc  marked  16 
segments  to  the  circle  corresponding 
to  the  16  frames  in  each  foot  of  film. 
Above  this  is  a  register  which  records 
1,  2,  3,  etc.,  for  every  foot  of  film 
and  for  every  complete  revolution  of 
the  record.  In  the  event  that  film 
breaks,  the  operator  stops  the  pro- 
jector, makes  the  necessary  patch, 
and  adjusts  the  record  to  the  patched 
film  so  that  synchronization  contin- 
ues   unbroken. 


Expect  Northwest  Unit 
To  Support  Brookhart 

(Continued   from   Page    1) 

put    through    any    kind    of   resolution 
they   might   deem   advisable. 

A  canvass  of  four  members  of  the 
board  indicates  that  a  resolution 
favoring  the  endorsement  and  sup- 
port of  the  bill  will  be  adopted  at 
the  meeting,  with  the  appointment 
of  a  special  committee  to  organize  a 
systematic  campaign  for  the  passage 
of  the  bill. 


Cleveland  Unit  Backs 
Brookhart  Measure 

(Continued   from   Page    1) 

the  public  with  details  of  the  mea- 
sure, and  "to  ask  co-operation  of  the 
theater-going  public  to  assist  in  hav- 
ing  the   bill  passed." 


Texas  Exhibitors  Plan 

Fight  on  Tent  Shows 

(Continued    from    Page     1) 

merce,  which  is  endeavoring  to  stamp 
out  the  evil  of  the  tent  show.  This 
subject  will  be  one  of  the  chief  mat- 
ers to  be  discussed.  Every  theater 
owner  has  been  requested  to  bring 
along  with  him  to  the  meeting  the 
secretary  or  manager  of  his  local 
chamber  of  commerce  in  order  to  en- 
list the  support  of  all  business  groups 
in  fighting  itinerant  shows. 


Harry  Bernstein  Heads 
"U"  Exploitation  Houses 

Harry  Bernstein,  former  manager 
of  the  Mosque  at  Richmond,  Va.,  has 
been  appointed  general  manager  of 
Universal's  exploitation  houses 
throughout  the  United  States.  He 
will  make  his  headquarters  at  the 
company's  home  offices  in  New  York. 


Fire  at  Denison  Theater 

Denison,  Tex.- — Fire  caused  by  a 
heater  did  $6,000  damage  to  the  Lib- 
erty. The  blaze  Vv'as  confined  to  the 
second  floor  of  the  structure,  which 
was  not  occupied. 


Show  Biz 

When  outsiders  ask  in  won- 
derment why  we  do  certain 
things  in  this  merry  grind  we 
answer:  "This  is  the  show  busi- 
ness." 

The  phrase  covers  a  multitude 
of  actions  by  show  people  that 
are  not  understood  by  out- 
siders. They  fail  to  compre- 
hend our  slants  on  things  be- 
cause they  do  not  know  our 
business. 

Why  should  they  be  familiar 
with  the  theater?  They  have 
their  own  work  to  do.  And 
we  have  ours. 

We  use  more  adjectives  than 
the    commercial    advertiser. 

We  biu-n  canopy  lights  in 
the  daytime. 

We  work  fifteen  hours  a 
day. 

We  are  at  the  mercy  of  the 
weather. 

We  are  the  target  for  um'n- 
formed    critics. 

We  are  boned  tor  passes. 

We  book  air  flyers  who  can- 
not act. 

We  work  the  old  ballyhoo 
overtime. 

Why? 

Because    "This   is    the    show 
business." 
F.    &    R.    Showmanship    News 


Improve  Athens  House 
Athens,    Ga. — The    Dixie    has   been 
extensivelv    remodeled,    the    balcony 
being    lowered    and    vestibules    made 
on  either  side  of  the  entrance. 


National/'Blue"  Move 
Warning  is  Sounded 

(Continued    from    Page     1) 
model   law  for  the  whole  nation. 

"This  religious  measure  prohibits 
all  employment  and  all  business  of 
every  kind  on  Sunday,  except  works 
of  necessity  and  charity.  It  also  pro- 
hibits all  innocent  recreation,  amuse- 
ments, sports,  entertainments,  educa- 
tional lectures. 


Infringement  Claimed  on 
Film  Processing  Machine 

Application  for  an  injunction 
against  five  defendants,  to  prevent 
them  from  using,  operating,  manu- 
facturing and  distributing  a  film  proc- 
essing machine  which  the  plaintiff 
claims  infringes  its  patents,  has 
been  started  by  Film  Renovating  Co. 
of  America,  and  Mackler  Bros.  De- 
fendants are:  National  Film  Reno- 
vating Co.,  John  Lyons,  United  Film 
Renovating  Co.,  Abraham  S.  Dwor- 
sky  and  the  Dworsky  Film  Reno- 
vating  Machine   Co. 

The  case  will  come  up  in  the 
Supreme  Court,  New  York,  in  about 
a  month.  Four  of  the  defendants 
have  not  filed  replies  to  the  complaint. 
Grcel,  Weiss  and  Enright  represent 
the    plaintiff. 


tt.: 


Radical  Changes  Seen  |/ 
In  Distributing  Short 

(Continued    from    Page    1) 

old  line  companies  that  entered  thai 
phase  of  distribution  last  season,"  i 
predicted  by  a  prominent  executiv 
of  a  leading  theater  chain,  accordin, 
to  "Greater  Amusements,"  local  re 
gional 

Salesmen  and  branch  managers  o 
feature  releasing  companies  are  com 
plaining  of  the  sales  resistance  me 
in  trying  to  sell  shorts  along  witi 
features,  especially  where  they  ar 
"forced,"  the  executive  is  quoted  a 
saying, 

The   outcome,   he   predicts,   will  b    ^^'• 
the  merging  of  the  short  subjects  di 
visions,  with  possibly  two  exceptions 
with   distribution  centralized  in   sue    ' 
manner  as  to  insure  a  fair  return  ^f^.. 
profit  from  that  class  of  business. 

Figures,    while    not    exact    to    th 
dollar,  he  says,  show  that  the  new 
reels,   with   six   of   them   in   the    fielc 
are   taking   a   heavy   toll   on   the   pro 
ducers  and  "somebody  or  somethin 
in    the     newsreel     field    has    got    t 
crack    sooner    or    later."      And    thi 
condition    exists,    he    points    out,    i 
spite  of  the  fact  that  the  terrific  com 
petition    in    the    newsreel    field    ha  leoi 
been  instrumental  in  stimulating  th!    jjf_ 
class  of  business  to  an  unprecedente   . 
volume.   "  « 

inki 


■all 


Commission  Plans  to 
Act  in  Para.  Cas( 

(Continued   from   Page    I) 
case,   Rep.   Clarence   MacGregor    (I^Quplij 
Y.)  was  advised  in  answer  to  his  i 
quiry  as   to  whether  anything  is   b(   Bti 
ing   done   in   the   matter.  Biiio 

The  commission  still  has  befoi  Ktoi 
it  for  consideration  a  plan  for  "con  \m 
pliance  with  its  order  as  submitted,  vk\ 
the  congressman  was  advised.  \^^^ 

Paramount's  proposal  has  noi 
been  before  the  commission  for  af 
proximately  three  months,  havin 
been  submitted  shortly  after  the  cor 
elusion  of  the  Trade  Practice  Cor 
ference  held  in  New  York  early  i 
October.  The  order  of  the  commi 
sion   was   issued  July  9,    1928. 


Tier 

tteati 

lost, 

tkaiiii 

Close   Haddonfield   House 

Haddonfield.    N.    J. — The    Coloniirtiiit 

has  been  closed.  W^i 


Remodel    Schine    Houses 

Ogdensburg,  N.  Y. — Extensive  inftirtoo 
provements  will  be  made  by  Schir  \\x\^ 
Theater  Enterprises  at  the  Stran  loj  ( 
and  Star.  Interior  of  the  latter  wi 
be  practically  rebuilt.  Improvemen' 
will   cost  $25,000. 


till 


May  Review  Fight  Films 
Columbus,  O. — Review  of  the  Tun- 
ney-Dempsey  fight  films  is  under- 
stood to  be  planned  by  the  Supreme 
Court  to  get  first  hand  information  in 
the  action  brought  by  Frank  Man- 
tell  of  Dayton  and  Midwestern  Film 
Exchange  of  Akron,  to  compel  cen- 
sorship of  the  picture  so  they  might 
be  exhibited  or  rejected. 


lest 

talia 


Asbury   Park   Closing 

Asbury    Park,    N.    J. — The    Lyr 
has  closed   for  the   winter,   with   tl   »i 
Mayfair  and  St.  James  scheduled  t   fejin 
remain  open. 


Butte  Union  Election 

Butte,  Mont. — A  record  was  estal 
lished  here  with  relection  of  the  et 
tire  staff  of  officers  of  the  stage  en  ,^j, 
ployees  and  operators  unions  for  tl   fc''' 
fourth    consecutive    term.      The    o^   '  " 
cers  are  O.  N.   Olds,  president;   Ca 
Fredericks,    vice    president;     H.     ( 
Kimball,     financial     secretary;     Sai 


Spiegel,  recording  secretary;  Georg  ifV!? 
Peiler,  sergeant-at-arms,  and  Lav  '' 
rence   Farmer,  business  agent 


'fcoi 


W»li: 


SemfSPkm 

/FILMDOM 


y 


/^LLTHE  NEWS 
ALL  THE  TIME 


)L.  XLIII     No.  9 


Wednesday,  January  11,  1928 


Price  5  Cents 


It's  the  FILM 

\RGUE  against  this  if  you 
can: 
"The  Circus"  grossed 
6,735  at  the  Strand  here  in 
sw  York  in  19  shows,  Satur- 
y  and  Sunday  included.  The 
ogram  consists  of  an  overture, 
brief  prologue  flash  of  circus 
imals  doing  their  stuff  under 
e  big  top — for  which  Joe 
unkett  rates  a  decoration — 
d  the  picture. 

That's  all.  You  can't  deny 
at  the  picture  is  the  thing  in 
:e  of  such  business.  Give 
me  of  the  show  to  'em  on  the 
ige — nobody  disputes  the 
owmanship  of  that — but  the 
ain  kick  of  the  bill  by  every 
jfht  should  be  on  celluloid. 

Town  Talk 

Chaplin's  latest  is  pretty  much  the 
k  of  the  town.  Charlie  didn't 
/iate  an  inch  from  his  old,  suc- 
sful  formula.  He  has  given  the 
libitor  and  the  public  exactly  what 
y  want  to  see  him  in.  That's 
y  the  picture  is  a  pip. 
He  even  throws  a  pie  in  it! 

Words  of  Wisdom 

Harold  B.  Franklin,  ruminating 
long  distance  theater  operation; 
"There  is  a  certain  point  reached 
n  theater  operation  when  contact 
s  lost.  Theater  operation  is  not 
Tiechanical.  There  are  many 
iroblems — one  of  the  most  im- 
jortant  being  the  nee  i  for  per- 
ional  supervision.  Un  ss  a  chain 
an  get  super-men,  it  important 
lot  to  permit  operatioi  to  spread 
)ver  too  great  a  territc  y." 
(A/hich  many  of  our  all-wise  chains 
now    beginning   to    realize. 


Progress 

Running  away  with  many  of  the 
aicest  headHnes  these  days  are 
lumbia  and  Tiflany-Stahl.  No 
ord  of  1927  can  approach  com- 
tion  without  recognizing  that  these 
0  independent  companies  are 
mbering  up  the  success  ladder  at 
speed  which  makes  sonie  of  the 
-line  companies  look  like  slow- 
)tion    experts. 

They're  turning  out  good,  mark- 
ble,  commercial  pictures,  sold  at 
igure  which  permits  the  showman 
turn  over  a  profit.  Further  than 
it,  they've  discovered  what  some 
the  others  haven't:  that  they  don't 
ve  to  hit  six  figures  to  make  them. 

KANN 


GOVERNMENT  PROBES  MERGER 
OF  KEITH-ALBEE  AND  ORPHEUM 


287  Critics  in  151  Cities,  43  States 
Ballot  for  10  Best  Pictures  of  1927 

Two  hundred  and  forty  newspapers  with  a  combined  circula- 
tion of  17,510,092  will  be  represented  in  the  poll  of  The  Ten  Best 
Pictures  of  1927,  results  of  which  will  be  announced  in  the  1928 
FILM   DAILY   YEAR  BOOK,    off  the  presses  late  this  month. 

News  services  supplsnng  hundreds  of  additional  papers;  fan 
papers  reaching  a  mass  circulation  of  hundreds  of  thousands;  trade 
papers  which  blanket  the  entire  field  and  nationally-circulated  mag- 
azines swell  the  total  to  several  additional  millions. 

The  prestige  which  this  poll  of  critical  opinion  now  enjoys  is 
perhaps  best  illustrated  by  the  fact  that  287  critics  in  151  cities 
embraced  in  43  states  cast  their  ballots  for  The  Ten  Best  this 
year,  as  against  218  in  1927.  The  vote  annually  excites  the  inter- 
est of  newspapers  critics,  many  of  whom  conduct  a  poll  of  their  own 
among  their  readers  and  credit  the  idea  to  THE  FILM  DAILY. 


LOW  COST  PROMISED  ON 
VOCAflLMBYEDUCATIONAL 


Vocafilm  soon  will  be  offered  to 
exhibitors  at  a  price  lower  than  any 
other  talking  picture  device  on  the 
market,  says  a  joint  statement  is- 
sued yesterday  by  Educational  and 
the  Vocafilm  Corp.  The  announce- 
ment confirmed  an  exclusive  story 
in  THE  FILM  DAILY,  which 
stated  that  Educational  was  closing 
for  the  rights. 

The  joint  statement  of  E.  W.  Ham- 
mons,  president  of  Educational,  and 
David  R.  Hochreich,  president  of 
(Continued    on    Page    8) 


COPYRIGHT  BILL  AGAIN 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Penalties  for  unau- 
thorized filming  of  copyright  works 
is  provided  for  in  a  bill  introduced 
in  the  House  of  Representatives  by 
Rep.  Vestal  (Ind.).  The  legislation 
is  the  same  as  was  before  Congress 
last  year  and  goes  to  the  committee 
on  patents,  which  last  session  held 
lengthy  hearings  on  the  copyright 
question. 

No    changes    have    been    made    in 
the  bill,  which  defines  copyright  and 
(Continued    on    Page    8) 


Wesco  to  Go  It  Alone,  Says 

Franklin;  Discounts  Merger 


"Blue"  Law  Repeal  to  Be 
Asked  of  Jersey  Solons 

Trenton,  N.  J.— Repeal  of  the 
"blue"  laws  and  substitution  of  a 
statute  providing  for  a  liberal  Sabbath 
are  to  be  major  issues  during  the 
legislative  session  which  opened  here 
yesterday.  A  long  session  is  pre- 
dicted. There  is  considerable  agita- 
tion throughout  the  state  for  repeal 
of  the  Sunday  closing  measure,  which 
has  been  under  fire  in  a  number  of 
communities  during  the  last  year. 


"Wesco  is  not  going  to  merge  with 
anybody.  We  are  going  to  devote  our 
time  to  the  full  development  of  our 
circuit  which  operates  in  a  territory 
large  enough  and  widely-flung  enough 
to  give  us  plenty  to  do." 

Harold  B.  Franklin,  president  and 
general  manager  of  West  Coast  The- 
aters, Inc.  who  is  now  in  New  York, 
made  this  statement  yesterday  to 
THE  FILM  DAILY  in  answer  to 
the  many  reports  in  circulation  re- 
garding the  future  of  Wesco,  the 
holding  company  for  West  Coast 
(Continued    on    Page    8) 


Denial   Made    Order   Has 

Been   Issued   Tending 

to  Halt  Deal 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Admitting  that  inves- 
tigation of  the  proposed  merger  of 
Keith-Albee  and  Orpheum  interests 
was  started  when  it  became  known 
that  such  a  deal  was  pending,  offi- 
cials of  the  D_ept.  of  Justice  deny 
that  any  order  had  been  issued  which 
would  tend  to  halt  the  deal. 

However,  no  comment  was  forth- 
coming as  to  whether  a  hint  had 
been  dropped  that  amalgamation 
would  not  meet  with  the  approval  of 
Federal  officials,  a  method  which  has 
been  used  in  the  past  when  combi- 
nations were  proposed  in  good  faith 
but  having  elements  which  might 
later  subject  them  to  official  scru- 
tiny. 

It    is    not    now    the    policy    of    the 
(Continued    on    Page    8) 


SHARES  IN  NEW  COMPANY 


Public  offering  soon  will  be  made 
of  a  new  issue  of  300,000  shares  of 
$2  cumulative  participating  preferred 
stock  of  Consolidated  Film  Indus- 
tries, Inc.,  underwritten  by  Horn- 
blower  &  Weeks,  Cassatt  &  Co.  and 
Dominick  &  Dominick.  The  cor- 
poration is  being  forrned  to  succeed 
a    company    of    similar    narne    which 

(Continued    on    Page    8) 


Steffes  Attending 

Mirmeapolis — Although  not 
a  member  of  the  committee, 
W.  A.  Steffes,  Northwest  ex- 
hibitor unit  president,  will  be 
present  when  the  uniform  con- 
tract committee  meets  Jan.  31 
at  Chicago,  to  draft  a  new 
standard  contract.  Steffes  in- 
tends to  submit  a  list  of  pro- 
posed changes  and  is  calling 
upon  his  membership  to  offer 
any  proposals  they  may  have. 
Steffes,  although  a  delegate, 
was  prevented  from  attending 
the  Trade  Practice  Conference, 
because  of  a  general  theater 
strike  in  the  Twin  Cities  at 
the  time. 


.1 


Vol.  XLIII  No.  9  Wednesday,  Jan.  11,1928   Prices  Cents 


lOHN  W.  ALICOATE 


Pnbllsher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  atid 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman^  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— -Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


High 

Am.    Seat.    Vtc 40% 

*Am.    Seat.    Pfd 

*Balaban   &    Katz 

*Bal.  &  Katz  Vtc 

Eastman    Kodak    ..164J4 

*East.  Kodak  Pfd 

tFilm     Inspection. .      4J4 

♦First    Nat'l    Pfd 

Fox     Film     ""A"..   84 J4 
tFox  Theaters  "A".   20% 

*Intern'l  Project 

Keith's    6s    46     ...lOOM 

Loew's,    Inc 575^ 

ttLoew's,  6s  41ww.l06% 
ttLDew's,6s41x-war.  10054 

•M-G-M    Pfd 

*M.   P.   Cap.   Corp 

Pathe    Exchange    . .     4 
Pathe    Exch.    "A"..    17}^ 
ttPathe   E.xch.    7s37  81"^ 

Paramount  F-L 116M 

Paramount  Pfd.    ...121^ 
ttPar.Bway.5J4sS1.102Ji 

**Roxy     "A"     28 

**Roxy    Units    30 

**Roxy  Common  . .  7 
**Skouras  Bros.  .  .  41 
Stan.  Co.  of  Am.  .  54 
tTrans-Lux  Screen  3^ 
** United  Art.  Com.  15 
♦♦United   Art.    Pfd.  85 

♦Univ.     Pictures      

Univ.     Pict.     Pfd..   99 yi 
t  Warner     Bros.     ..    16 
Warner  Bros.  "A".   24 


Low    Close 


40 
164" 

"a'A 

83"' 
20M 

loOH 

57 

106^ 
lOOH 


4 

17 

81 

113^ 

121^4 

102H 

26 

28 

6 

39 

5354 
3J4 
14 
80 

99" 

15  Kg 

225/8 


40 

48 

607A 

73J4 
164 
129 

104^ 

83 

20J4 

10 
100^ 

wevg 
10054 

25'A 

7% 

4 

17 

81 

lU'A 

12154 

i02ys 


53^4 


23 
99 
1574 
23 


Sales 
300 


700 

'266 

4',666 
500 

'"2 

6,000 

24 

8 


500 

400 

4 

11,000 

100 

1 


600 


30 
2,500 
5,800 


•Last  Prices  Quoted    •♦Bid   and   Asked    (Over 

the  Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louii 
Stock   Exchange  and   Stanley   in   Philadelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryaat    S04S 


THE 


Rapf  in  New  York  to  Buy 
New  Material  for  M-G-M 

Consideration  of  new  screen  ma- 
terial which  will  enable  the  company 
to  obtain  the  diversity  which  it  has 
promised  as  the  keynote  of  its  pro- 
ductions for  the  new  season,  is  the 
purpose  of  the  visit  to  New  York  of 
Harry  Rapf.  He  will  remain  in  New 
York  several  weeks. 


Lesser  Arriving  Friday 

Sol  Lesser  arrives  in  New  York 
Friday  from  the  Coast.  Some  time 
ago,  when  Principal  Theaters  was 
formed,  to  develop  a  national  chain 
of  small  town  theaters,  Lesser  an- 
nounced he  planned  a  trip  East  in 
January,  to  line  up  sites  for  proposed 
houses. 


Radio  Rash  Hits  A.M.P.A. 

Advertising  possibilities  of  radio 
will  be  discussed  at  the  A.M.P.A. 
luncheon  Thursday  by  Charles  Ains- 
worth,  president  of  National  Broad- 
casting Co.  He  will  be  assisted  by 
Announcer  Philips  Carlin  of  WJZ, 
Irene  Rich,  Archie  Mayo  and  Nita 
Naldi  who  will  operate  on  shorter 
wave  lengths  but  all  using  standard 
high  frequency  publicity.  Bring  your 
own  loud  speakers,  ear  phones  or  any 
other  torture  device  that  helps  you 
to  enjoy  a  radio  debauch.  Will 
Rogers  wired  his  regrets,  saying 
there  was  too  much  competition. 


MUstein   Gets   L.   A.    Branch 

Los  Angeles  —  J.  J.  Milstein  has 
succeeded  Art  Lamb  as  manager  of 
the  local  M-G-M  exchange. 


Perry  with  West  Coast 
Pasadena^,  Cal. — Charles  C.  Perry, 
former  general  manager  of  Saxe 
houses  located  outside  Milwaukee,  is 
managing  the  Colorado  here  for  West 
Coast. 


Colleen  at  Paramount 

In  view  of  the  four  weeks'  engage- 
ment of  "The  Circus"  at  the  Strand, 
"Her  Wild  Oat,"  Colleen  Moore's 
next  for  First  National  will  have  its 
New  York  premiere  at  the  Para- 
mount. The  same  situation  applied 
to  "Helen  of  Troy"  which  ordinarily 
the   Strand  would  have  playefl. 

"U"   Opens  New  "Casey"   House 
Kansas  City — Universal  has  open- 
ed  the   Uptown,   2,300-seat   house   at 
Broadway  and  Valentinie  Rd. 


BICYCLER  MUST  POST  $500 
WITH  CAPITAL  EXCHANGES 


Washington — Deposit  of  $500  with 
each  distributor  with  which  the  ex- 
hibitor "has  or  may  have  contracts 
in  the  future  as  security  for  the 
faithful  performance  of  the  contract," 
is  provided  for  in  a  decision  handed 
down  by  the  arbitration  board  against 
Charles  Briggs,  New  theater,  Han- 
cock, Md.,  and  Palace,  Berkeley 
Springs,  W.  Va.,  following  his  con- 
viction on  a  bicycling  charge.  Uni- 
versal was  awarded  damages  of 
$656.25  against  the  exhibitor. 

Briggs,  it  was  testified  at  the  hear- 
ing, has  been  a  chronic  offender, 
with  cases  brought  against  him  at 
various  times.  It  was  this  factor 
which  led  to  provision  that  he  post 
deposits  with  exchanges. 


Short  Roadshow  Runs  for 
"Chicago"  Held  Planned 

"Chicago"  is  expected  to  be  road- 
showed  in  the  key  cities  for  short 
runs  and  then  be  released  nationally 
to  picture  houses,  under  Pathe  plans. 
The  picture  now  is  in  its  third  week' 
at  the  Gaiety,  New  York,  playing 
at  roadshow  prices. 


Whitehurst  Managing  New 

Baltimore — William  M.  Whitehurst 
has  succeeded  John  T.  Moore  as 
manager  of  the  New,  operated  by  the 
Whitehurst  Theatrical  Interests. 
Whitehurst  was  formerly  booking 
manager  when  the  Whitehurst  con- 
trolled other  houses  here. 


Buchowetzki  in  New  York 

Dimitri    Buchowetzki    is    in    New 
York   from   the   Coast. 


Varconi  Arrives,  Julia  Faye  Sails 

Victor  Varconi  arrived  in  New 
York  yesterday  from  a  visit  abroad. 
Julia  Faye  has  sailed  for  a  visit  to 
Italy.      Both    are    De    Mille    players. 


PRODUCERS  ATTENTION  I 
A  new  film  exchange  is  being  formed 
bjr  responsibla  parties  for  New  York 
and  adjacent  territories.  Those  hav- 
ing good  product  for  above  territory 
or  world  rights  will  find  it  advan- 
tageous to  communicate  at  once  with 
Box  K-16S  c/o  Film  Daily 

1650  Broadway  New  Yoiic  City 


WE  WANT  YOUR  WORK! 

DEVELOPING  NEGATIVES,  PRINTING,  TITLES 
Specializing  /n  Panchromatic 

Prompt  service  and  perfect  satisfaction  guaranteed  by 

GEORGE    "DOC"    HENLEY  ; 

GEORGE    HEINZ  \  ozvners  of 

ERNEST    STERN     ) 

161  Harris  Avenue  Long  Island  City,  N.  Y. 

Phone  Hunter spoint  9097 


"Sadie  Thompson"  Praised 
at  Washington  Premien, 

Washington  —  Gloria  Swanson 
"Sadie  Thompson,"  which  has  bee 
the  subject  of  considerable — and  eve 
heated — discussion  since  first  ar 
nounced  for  release,  received  a  rous 
ing  send-of?  from  the  "Washingto 
Herald"  and  "Washington  Times 
in  its  premiere  at  the  Columbia  Sur 
day.  Miss  Thompson  was  credite 
with  an  outstanding  performance,  an 
the  film  praised  from  the  standpoir 
of  direction,  despite  the  theme  whic 
is  based  on  the  stage  play  "Rain 
which  has  been  banned  as  screen  mj 
terial.  The  picture  contains  alten 
tions  from  the  play,  which  were  mac 
to  forestall   objection. 


"Sadie  Thompson"  will  have  i 
New  York  premiere  in  February,  fo 
lowing  "Gentlemen  Prefer  Blonde! 
into  the  Rivoli.  National  release  da 
is  Jan.    14. 

Film  Bureau  Sponsors  Theater 

The  Film  Bureau  and  not  the  Ai 
ateur  Cinema  League,  is  sponsorii 
a    "Little    Picture    House"    in    Ne 


York, 
made. 


No  selection  of  site  has  be< 


Lee  Buys  Another 

Cherryvale,      Kan. — R.      O.      Le 

owner  of  the  Liberty,  has  purchas< 

the   Royal  from   S.   A.   Davidson, 


H 


OR  L  A  C  H  E 

DELIVERY  ISERVICE 


R 


Trucks  leave  daily  {rom  New  York  for 
Trenton,  N.  J.,  Philadelphia,  Pa.,  Wil- 
mington, Del.,  Washington,  D.  C, 
Baltimore,  Md.,  Richmond  and  Nor- 
folk, Va. 
Oreroight  Service  at  Ezprett  Ratei 

692  Eleventh  Avenue 
TeL   COLumbus  3774 


V 


SI 


i 


CaU 
WAFILMS,  Inc. 

Walter  A.  Putter,  Prea. 
for 

Library  Stock  Scenes 
New  York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant    8181    1133    No.    Bronson   Ave. 


Studio  For  Rent 

Large     or     small     stage,      very     well 

equiped  with  Ughts,  scenery  and  props. 

Reasonable    Rent. 

Vitagraph  Studios 

1400    Locust    Ave.,    Brooklyn 
Tel.    Navarre   4800 


'WE  NEVER  DISAPPOINT' 


CPMM 

.LABORATORIES 

L  INCORPORATED 

220  WEST 42^-^  STREET 

NEW  YOPK 


PHONE-CHICKERINC    2937 


ALLAN  A.LOWNES.  CEN.MCR. 


Wednesday,  December  28,  1927 


INSIDE  STUFF 

ON  PICTURES 


Borne  doubt  with  exhibs  whether  It's  policy  to  use  lengthy  trailers 
Wirrylng  one  or  more  of  the  kick,  climaxes  In  coming  pictures  prior  to^ 
exhibition.     Some  claims  it  hurts  biz -and   have   eliminated  those  wlty 
Lthrlll  scenes. 


Which  explains  the 
rapid  growth  of 

Advance 
Trailers 

^^The  Press  Sheet  of  the  Screen^^ 


When   a  new 

on  a  trailer 
sitting  mp 


spaper  comments 

ervice  its  worth 
d  taking  notice* 


•<im>~ 


YOU  OWE  IT  TO  YOURSELF 
AND  YOUR  BUSINESS  TO 
SEE  THE  LATEST 


MAJESTIC  NOW  HAS 

ADVANCE  SERVICE, 

Something  unique  in  film  advertising 
is  the  advance  feature  service  just  inaug- 
urated at  the  Majestic  Theatre. 

In  reality  an  "animated  ad,"  the  film 
announcing  the  coming  photoplay  at- 
tractions for  that  theatre  gives  a  peppy 
glimpse  of  the  stars  and  locale  of  the' 
story,  v\ath  just  enough  action  to  arouse 
one's  curiosity  w^ithout  "giving  aw^ay" 
the  high  moments  of  the  coming  play. 

From  The  Bulletin, 
Okla.  City,  Okla. 


=. 


ADVANCE  TRAILERS 


They  carry  a  ticket  selling  message  to  the  entire  family  in  your  naborhood 
or  town.  The  increasing  importance  of  ADVANCE  TRAILER  SERVICE 
to  every   exhibitor,  large  or   small,  has  been  acknowledged  everywhere. 


Distributing  for  the  entire  country  from 
729  SEVENTH  AVENUE 

New  York 

845  SO.  WABASH  AVENUE 

Chicago 

LABORATORIES— Bronx,  New  York  City 


Clip  the  coupon  for  further  details 

■  ^  ^  ^m  mm  ^^  b  ■>  m  ^  ^m  w^  w^  ■■  a^  ^  ■■  ■■  ^b  ■■  ^  ^  ^  ^  ^  ^  mm  ^  m 

ADVANCE  TRAILER  SERVICE  CORP., 
729  Seventh  Avenue,  New  York,  N.  Y. 

Gentlemen: 

Kindly  supply  me,  without  obligation,  complete 
information  regarding  Advance  Trailer  Service. 

NAME     THEATRE 

BY     POSITION 

CITY    STATE 


OAlLY      Wednesday,  Jan.  11,  1928 


iLo(Jlf>^^Ia(AfU^'. 


28  Stars,  Featured  Players  at  Fox 

Accommodation  for  36  Pictures  Yearly  Sought  by  Tiffany-Stahl  Studio — Pathe   Reported  Postponing 
Serial  Production  Until  July— Mannon  is  New  President  of  Tec- Art — Other  News  from  Studios  by  Wire 


Largest  Stock  Company  Ever 

Assembled  is  Claim  Made 


Twenty-eight  stars  and  featured 
players  are  under  contract  to  Fox, 
for  several  years,  under  the  com- 
pany's policy  of  planning  production 
for  five  years  ahead.  The  company 
claims  the  largest  permanent  stock 
company  ever  assembled,  and  an- 
nounces that  other  names  are  to  be 
added  to  the  roster  in  the  near  fu- 
ture. 

Stars  and  featured  players  under 
long  term  contracts  are:  Janet  Gay- 
nor,  Madge  Bellamy,  Lois  Aloran, 
Edmund  Lowe,  Earle  Foxe,  Victor 
McLaglen,  Charles  Farrell  and 
George  O'Brien.  Virtually  all  of 
these  players  came  into  prominence 
during  the  past  year  or  two. 

Among  the  newer  faces  to  be  seen 
in  Fox  pictures  during  the  next  five 
years  are  Nancy  Drexel,  formerly 
known  as  Dorothy  Kitchen,  whose 
first  big  role  will  be  in  "The  4  Dev- 
ils," production  of  which  has  just 
started;  June  Collier,  who  appeared 
in  "East  Side,  West  Side,"  and  who 
is  in  John  Ford's  forthcoming  pic- 
ture, "Four  Sons;"  Sally  Phipps, 
leading  woman  of  "High  School 
Hero,"  who  will  be  seen  in  six  pro- 
ductions during  the  coming  season; 
Marie  Casajuana,  winner  of  the  Fox 
Films  contest  for  the  most  beautiful 
girl  in  Spain,  who  is  seen  first  in 
"A  Girl  in  Every  Port;"  Lia  Tora, 
winner  of  the  Fox  beauty  contest  in 
Brazil,  who  is  scheduled  to  play  the 
lead  in  a  forthcoming  picture,  and 
Caryl  Lincoln,  who  is  playing  oppo- 
site Tom   Mix. 

Included  in  this  announcement  of  new  con- 
tract players  comes  word  that  Fox  is  develop- 
ing a  new  cowboy  star.  He  is  Rex  King, 
"discovered"  by  Modest  Stein,  the  illustrator, 
while  attending  a  recent  rodeo.  He  will  ap- 
pear in  three  pictures  during  the  current  sea- 
son  according   to    present   plans. 

Other  leading  men  who  will  make  pic- 
tures under  the  Fox  banner  for  the  next  two 
years  are  Charles  Morton,  who  plays  the  male 
lead  in  "The  4  Devils;"  George  Meeker, 
who  appears  in  "Four  Sons,"  and  who  has 
been  selected  for  the  lead  in  "The  Escape;" 
Nick  Stuart,  featured  in  "High  School  Hero;" 
David  Rollens,  another  extremely  youthful 
actor,  and  Barry  Norton,  of  "What  Price 
Glory,"  who  will  also  be  seen  in  one  of  the 
prominent  characterizations  of  "The  4 
Devils." 

Margaret  Mann,  the  "60-year  old  Cinder- 
ella,"   will    continue    under    the    Fox    banner. 

Other  players  who  will  be  members  of  the 
Fox  stock  company  for  a  long  period  of  time 
include  Farrell  MacDonald,  who  soon  will  be 
starred  in  his  own  right;  Sammy  Cohen  and 
Ted  McNamara,  Tyler  Brooke,  Marjorie 
Beebe  and  Nancy  Carroll,  whose  services 
will  be  divided  between  Paramount  and  Fox. 

Columbia  Signs  Roland  Drew 
Roland  Drew  has  been  signed  by 
Columbia  for  "Raffles,"  which  is  to 
star  Estelle  Taylor.  R.  William  Neill 
is  directing  the  picture  under  super- 
vision of  Earl  Hudson,  who  made 
the  adaptation.  Lilyan  Tashman  re- 
cently was  added  to  the  cast. 


Griffith's  Bids 

Present  contract  of  D. 
W.  Griffith  with  United 
Artists  prevents  him  from 
considering  two  attractive 
English  offers. 


PARAMOONT'S  "STARS  OF 
TONORROr  ARE  NAMED 


Eleven  players,  five  of  them  young 
women  and  six  young  men,  are 
designated  by  Jesse  L.  Lasky  as 
Paramount's  "stars  of  tomorrow," 
with  announcement  they  will  be 
given  greater  opportunities  to  star 
next  year. 

Lorelei  Lee,  upon  completion  of 
a  personal  appearance  tour,  will  b- 
co-starred  in  a  series  of  "gold-dig- 
ger" comedies  with  Louise  Brooks, 
(.Continued    on    Page    S) 

Complete   "Finishing   Touch" 

"The  Finishing  Touch"  is  the  title 
of  the  latest  Stan  Laurel-Oliver  Har- 
dy comedy  for  Hal  Roach.  Ed  Ken- 
nedy and  Dorothy  Coburn  are  also 
prominent  in  the  cast. 


Pathe  Postponing  Serial 
Production,  Report  Says 

Pathe  is  reported  discontinuing  its 
serial  unit  until  July.  Spencer  Ben- 
net,  serial  director,  may  transfer  his 
activities  to  feature  direction  at  the 
De  Mille  studios. 


Added    to    Colleen    Moore    Film 

Eugenie  Besserer  has  been  added 
to  cast  of  "Lilac  Time,"  new  Colleen 
Moore  picture  for  First  National. 


Schedules  Switched  for  Wampas 

Location  trips  are  being  re-ar- 
ranged to  permit  all  stars  and  play- 
ers who  wish  to  do  so  to  attend  the 
Wampas  frolic  and  ball  Feb.  25. 


Cast  in  "Phyllis"  Role 

Lilyan  Tashman  has  been  signed 
for  a  role  in  "Phyllis  of  the  Follies," 
which    Universal    is    producing. 


T-S  Adds  Two  Players 

Mary  McAllister  and  Gene  Cor- 
rado  have  been  cast  in  "The  Devil's 
Skipper,"    Tiffany-Stahl    production. 


TIEFANY-STAHL  SPENDING 
$250,000  ON  ITS  STUDIO 


Accommodation  of  36  pictures 
yearly  is  the  goal  set  by  Tiffany- 
Stahl,  which  will  spend  $250,000  re- 
modeling  and   enlarging   its   studios. 

Additional  stages  and  office  ac- 
commodations are  planned  under  the 
building  program.  Curtis  Benton 
has  been  appointed  assistant  to  Ray- 
mond Schrock. 


Ben  Lyon  Injured 

Ben  Lyon  was  slightly  injured 
Monday  when  an  aeroplane  owned  by 
Reginald  Denny  crashed  at  San  Bern- 
ardino. 


Richard  Schayer  Renews 

Richard  Schayer,  who  writes  the 
screen  plays  and  continuities,  has  been 
given  a  new  contract  by  M-G-M. 


Marin   Arrives  on    Coast 

Ned  Marin  has  arrived  from  New 
York  to  take  over  his  new  duties  as 
a  production  supervisor. 


Haver,  Varconi  in  "Tenth  Ave." 

William  de  Mille  is  to  direct 
"Tenth  Avenue,"  in  which  Phyllis 
Haver  and  Victor  Varconi  will  play 
the  leads. 


Pike  Signed  by  Columbia 

Samuel  B.  Pike  has  been  signed 
by  Columbia  to  prepare  continuity 
of  a  story  tentatively  titled  "Virgin 
Lips." 


Succeeds  Dagostino 
as  President  of  Tec-Art 

Albert  T.  Mannon,  former  vice 
president,  has  succeeded  Albert  Da- 
gostino  as  president  of  Tec-Art,  who 
resigned.  J.  Boyce  Smith  is  vice 
president. 


Cast  in  Compson  Film 

Margaret  Livingston  is  playing  a 
lead  in  "Loves  of  Liane,"  in  which 
Betty  Compson  is  starring  for  Co- 
lumbia. 


Dugan  Appearing  in  Film 

William  Francis  Dugan  plays  a 
role  in  "The  Law  of  Fear,"  his  first 
screen  original,  which  Jerome  Storm 
is  directing  for  FBO  with  Ranger, 
dog  star. 


Davidson's  Next  Titled 

Title  of  Max  Davidson's  new  M- 
G-M  comedy,  formerly  called  "Papa 
Get  Your  Gun,"  has  been  changed 
to  "Dumb  Daddies."  Davidson  is 
supported  by  Viola  Richard  and 
Gene  Morgan. 


JAZZAGEENDEDONSCREEir 
JESSE  LIASKY  STATE! 


End  of  the  jazz  age,  so-called,  ant 
a  "wholesome,  genuine  era  of  uii 
spoiled  youth"  is  the  trend  on  th' 
screen,  states  Jesse  L.  Lasky,  Para 
mount  production  chief  in  outlinini 
plans  to  co-star  Fay  Wray  and  Gar; 
Cooper  as  "Paramount's  gloriou 
young  lovers." 

The  first  starring  picture  to  b 
made  by  the  new  team  is  a  pictun 
of  circus  life  which  is  to  be  started 
next  month  under  direction  of  Row! 
land  V.  Lee.  Both  appear  in  "Th 
Legion  of  the  Condemned,"  whicl 
William  Wellman  now  is  complet 
ing. 


;-:«o 


New   Role  for   Bosworth 

Hobart  Bosworth  has  been  assignjl 
ed  a  role  in  "Hangman's  Noose,"  ill 
which  William  Farnum  is  to  retur,| 
to  the  screen  under  the  Fox  banner  j 


Stone  Story  for  Madge  Bellamy 

"The    Sport   Girl"   by   John    Ston| . 
will    be    Madge    Bellamy's    next    fo 
Fox.     John    Stone   wrote    the    stor} 


i«i» 


Writing    Daniels'    Script 

Ethel  Doherty  is  writing  adapl 
tion  of  "Hold  Everything,"  Bee 
Daniels'   next  vehicle. 


ty^'' 


Boteler  Continues  Free-Lancing 

Wade  Boteler  will  continue  a  sa^ 
isfactory  free-lance  career  begun  si' 
months  ago.  After  several  years  ur 
der  contract  to  Douglas  McLea 
Prod.  Boteler  undertook  in  sequenc 
engagements  with  Fox,  First  Ne 
tional,  De  Mille,  TifiFany-Stahl  an 
Paramount. 


FBO   Casts    Bessie   Love 

Bessie  Love  has  been  cast  in 

title  role  of  "Sally  of  the  Scandals,] 

which   Lynn    Shores   is   directing   fc 

FBO. 


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'itie  I 


Managing  Players 

Billy  Wilkerson  has  ended 
his  association  vrit^  Demmy 
Lamson  and  is  now  managring 
players,  writers  and  directors 
and  handling  advertising  as 
well.  Included  on  his  roster 
are  Lucien  Littlefield,  Phillip 
Strange  and  Edmund  Bresse. 
Wilkerson  recently  produced 
some  shorts. 


Cle 


I 

'■'k 


Wednesday,  January  11,  1928 


— .ggg^ 


DAILY 


Paramount  "Stars  of 
Tomorrow"  Named 

(Continued  from  Page  4) 

another  of  the  five.  The  others  are 
Nancy  Carroll,  Mary  Brian  and  Fay 
W'ray.  The  last  named  is  to  be 
ro-starred  with  Gary  Cooper. 

The  six  men  chosen  are:  Gary 
rooper,  James  Hall,  Richard  Arlen, 
Charles  Rogers,  Lane  Chandler  anc 
I  "ck   Luden. 

Barker  to  Make  Special 

John  M.  Stahl  announces  that 
Tiffany-Stahl  Productions  has  now 
in  tlie  course  of  preparation  a  story 
fur  Reginald  Barker  which  is  to  be 
a  special  on  this  year's  program.  The 
title,  subject  and  cast  will  be  forth- 
oiming  very  shortly. 

Hallor  Engaged  in  "The  Clash" 

Ray  Hallor  has  been  engaged  by 
(  hristy  Cabanne  for  the  Tiffany- 
Si  ahl  production  "The  Clash."  The 
I  .;st  includes  Antonio  Moreno,  Claire 
Windsor,  Eddie  Gribbon,  and  Sally 
Rand. 


Ralston  Film  Starts 
Esther  Ralston  has  begun  work  on 
"Nothing  Ever  Happens."  Frank 
Tuttle,  who  is  directing  also  is  author. 
Adaptation  was  made  by  Florence 
Ryerson  who  collaborated  with  Ray- 
mond Cannon. 


Evans  Titling  Jap  Film 

Montgomery  Evans,  II,  is  editing 
and  titling  "The  Street  Juggler,"  six 
reel  Japanese  film,  which  is  to  be 
released   to   Little   Theaters. 


Dolores    Del    Rio    111 

Dolores  Del  Rio,  suffering  from 
lung  congestion,  has  been  ordered  to 
take  a  rest  at  Palm  Springs.  This 
necessitated  cancelling  her  location 
trip  with  "The  Red  Dancer  of  Mos- 
cow"  company. 

Finish  Shooting  "The  Mad  Hour" 

January  3rd  saw  the  completion  of 
photography  on  the  new  Robert 
Kane-Allan  Dwan  production  for 
First  National,  "The  Mad  Hour," 
from  Elinor  Glyn's  novel,  "The  Man 
and  the  Moment."  Joseph  C.  Boyle 
directed.  The  picture  went  immedi- 
ately into  the  cutting  room.  Tom 
Geraghty  wrote  the  continuity.  The 
cast  includes  Sally  O'Neill,  Larry 
Kent,  Donald,  Reed,  Alice  White 
Norman  Trevor,  Lowell  Sherman  and 
Eddie    Clayton. 


Bayside  Theater  Reopens 

Bayside,  N.  Y.— The  Bayside, 
closed  for  extensive  alterations  and 
installation  of  a  new  organ,  has 
opened. 


Cleveland  Unions  Plan  Ball 

Cleveland — Stagehands,  operators 
and  musicians  will  hold  their  first 
local  annual  theatrical  ball  on  the 
niffht  of  February  16th  in  the  Audi- 
lorium.  All  proceeds  will  go  to  the 
support  of  the  aged  members  of  the 
unions  of  the   state. 


Close    Missouri    House 

Columbia,  Mo. — Consolidated  The- 
aters has  closed  the  Hall  as  it  has 
proved   an    unprofitable    investment. 


Fox  Film  Party  Feb.  25 
at  the  Roosevelt  Hotel 

The  annual  ball  of  the  employees 
of  Fox  will  take  place  this  year  at 
the  Roosevelt.  The  date  is  Feb.  25. 
Eddie  Cantor  will  be  m.aster  of  cere- 
monies. There  will  be  a  midnight 
supper,  all  night  dancing  and  an  elab- 
orate program  of  talent  drawn  from 
musical  comedies  now  playing  in  New 
York.  Douglas  Tauszig  is  chairman 
in   charge  of  arrangements. 


N.  Y.  Public  Library 
Creates  Picture  Section 

Through  cooperation  of  the  Hays 
organization,  the  New  York  public 
library  is  establishing  a  motion  pic- 
ture library  for  general  public  use. 
Arrangements  have  Been  made  with 
the  various  producing  companies  to 
supply  the  library  with  desired  ma- 
terial from  time  to  time.  An  effort  is 
being  made  to  salvage  as  many  of  the 
early  press  books  and  still  photo- 
graphs of  outstanding  productions  as 
possible.  There  has  been  a  demand 
from  various  quarters  for  material 
on  old-time  productions  such  as  those 
of  D.  W.  Griffith  and  Mary  Pickford, 
which  now  is  unavailable. 


"My    Best    Girl"    Breaks    Record 

"My  Best  Girl"  broke  the  house 
record  of  the  4,000  seat  Rochester 
Rochester,  N.  Y.,  the  week  endin' 
Jan.  7th,  according  to  Thomas  D. 
Soriero,  managing  director  of  the 
Rochester,  who  was  in  New  York 
yesterday. 


Pueblo  Theater   Bankrupt 

Pueblo,  Colo. — Voluntary  petition 
in  bankruptcy  has  been  filed  by  the 
Pueblo  Amusement  Co.,  owner  of  the 
Rialto  here.  The  theater  has  been 
closed  for  a  month.  Jan.  13  has  been 
set  for  presentation  of  claims  by 
creditors. 


Paul  Moore  to  Coast 

Detroit — Paul  Moore,  manager  of 
the  Palace  and  general  publicity  di- 
rector for  the  Grand  Riviera,  La 
Salle  Garden,  and  other  houses  of 
the  Munz  Theatrical  Enterprises,  has 
left  for  Los  Angeles  to  take  up  his 
residence. 


"Cincy"    Branch    Moving 

Cincinnati — The  Paramount  ex- 
change is  planning  to  move  to  its 
own  building  on  the  new  Parkway 
near  Grant  St.  about  Feb.  15  The 
branch  at  present  is  in  the  Broad- 
way Film  Bldg. 


Van  Praag  on  First  Tour 
Morton  Van  Praag,  newly  ap- 
pointed sales  director  for  Universal's 
western  division,  embracing  all  ter- 
ritory west  of  the  Mississippi,  and 
Chicago,  has  left  New  York  on  his 
first  swing  around  his  territory.  He 
will  be  on  the  road  for  a  month  or 
six  weeks. 


$100,000   Improvements 

Omaha — Work  of  remodeling  the 
World  under  management  of  Arthur 
Frudenfeld  has  begun,  and  it  will  be 
completely  refurnished  and  redecor- 
ated at  a  cost  of  $100,000.  The  stage 
will  also  be  equipped  with  new  scen- 
ery. 


l/iis  is  Mr.  Eisman, 
the  gentleman  who 
is  interested  in  edu- 
cating me.  I  never 
think  of  callinghim 
by  his  first  name,  if 
I  call  him  anything 
at  all, 

Icallhim'^Daddy" 

and  not  even  that  if 

the  place  is  public. 

Mr.  Eisman  has  al- 

v^^ays  had  something 

interesting  to   talk 

about;  for  instance  the  last  time  he 

was  here  he  gave  me  quite  a  nice 
emerald  bracelet. 

Mr.  Eisman  and 
Dorothyand  I  want 
to  meet  you  and  all 
the  nice  people  in 
your  city.  We  know 
you  will  love  us. 


^^e^ 


p.  S. — We're  in — 


ff 


GENTLEMEN 
PREFER 
BLONDES" 


Paramount's    Sparkling    Special 


THE 


■J^ank 


PAILV 


Wednesday,  January  11,  192J 


THEATER  CHANGES  TOR 
MONTH  OF  NOVEMBER 


NEW  HAMPSHIRE 
Changes    in    Ownership 

Claremont — Termont,  sold  to  Fred  Sharby 
by   R.   G.   Steams. 

NEW  JERSEY 
New  Theaters 

Highland   Park— The  Park. 

Changes   in    Ownership 

Cranbury — Palace  ;  Linden — The  Linden,  sold 
to  Theo.  Gumberg  by  B.  Cohen;  Newark 
— Mayfair,  (formerly  Rivoli),  sold  to  Mr. 
Kridell  by  Mr.  Rosenthal ;  Nutley  — 
Franklin,  sold  to  M.  Kutinsky  by  Mr. 
Brodsky ;  Ridgefield  Park — Rialto,  sold  to 
Sobelson  &  Rosassy  by  C.  &   V.  Amuse  Co- 

Closings 
Bayonne — Opera  House  and  Strand ;  Belle- 
ville— ^Alpha  ;  Bound  Brook — Palace  ;  Cape 
May— Odd  Fellows  Hall;  Carlstadt — ^City  ; 
Clifton— The  Clifton;  Cranford — The  Cran- 
ford ;  Dover  Plains — Herberts  Hall ;  East 
Orange — Brighton  and  Lyceum;  Fairview 
— -The  Fairview;  Hackensack  —  Eureka; 
Hoboken— City ;  Irvington — City;  Jersey 
City — Liberty  and  Lyric  ;  Lodi  Township — 
Regal ;  Maple  Shade — Capitol ;  Newark. — 
Clinton  Square,  New  Amsterdam,  Olympia 
and  Warren  Square;  Orange — Bijou  and 
Royal;  Passaic — Playhouse;  Paterson — Ly- 
ceum ;  Tiffany — The  Tenafly ;  Verona — 
The  Verona ;  Westfield — Playhouse ;  Wood- 
cliffe — The  Woodcliffe. 

NEW    YORK 

New  Theaters 

Brooklyn — ^Madison,  Myrtle  &  Wyckoff  St. ; 
New  York  City — AUerton,  Allerton  Ave- 
nue ;  Ward,  Westchester  &  Ward  Ave. ; 
Richmond  Hill,  L.  I. — ^^State;  Westbury, 
L.  I. — Westbury;  New  Rochelle — Main 
Street ;    Rochester — The   Rochester. 

Changes    in    Ownership 
Brookl3m — Belvedere,   sold   to    Mr.    Loviti   by 


to  H.  Hopkins  by  H.  Nugent;  College 
Point,  L.  I — Regent,  sold  to  Stearns 
Amuse.  Corp.  by  A.  Stenzler;  New  York 
City — Lyceum,  sold  to  Frank  Koren  by 
J.  Steinkritz;  Movie,  sold  to  G.  W.  Unger 
by  Cons.  Amuse.  Co. ;  Pantheon,  sold  to 
D.  Feldman  by  A.  H.  Amuse.  Corp. ;  Park 
Lane,  sold  to  C.  O'Reilly  by  Universal 
Theaters;  Albany — Central,  sold  to  Mr. 
and  Mrs.  Emig  and  L.  Langdon  by  H. 
Goodman ;  Eagle,  sold  to  A.  Stone  by  Geo. 
Roberts ;  Bainbridge — Lyric,  sold  to  L.  B. 
Aderson  by  W.  B.  Hunt;  Bergen — The 
Bergen,  sold  to  Wm.  Palmanteer  by  Wm. 
H.  Ingram;  Cleveland — Home,  sold  to 
Moses  P.  Robare  by  C.  F.  Taylor;  Dun- 
dee— Beekman,  sold  to  Paddock  &  Stalker 
by  A.  C.  BeUs;  HoUey — Hollywood,  sold 
to  Max  Schaier  &  Samuel  Tischkoff  by 
A.  Aaronowitz ;  Hudson — Park,  sold  to 
Frieder  &  Grossman  by  Edwin  Zincke ; 
Lackawanna — Central,  sold  to  Wm.  Shaw 
by  W.  F.  Babcock;  Millerton  —  Opera 
House,  sold  to  R.  F.  Shaffer  by  Mr.  Stew- 
art ;  Mohawk — Bates  Opera  House,  sold  to 
Harkins  &  Murphy  by  H.  A.  Monroe; 
Niagara  Falls  —  Amendola,  sold  to  Nick 
Johnson  by  Martina  Bros. ;  Columbus,  sold 
to  Joseph  Biamonte  by  Tony  Travis; 
Oswego — State,  sold  to  M.  L.  Osborne  by 
J.  E.  Cordingly;  Syracuse — -Model,  sold  to 
Nathan  Wallace  by  R.  T.  Stevens ;  Rose- 
bank.  S.  I. — Lyric,  sold  to  Mr.  Goldman 
by  Mr.  Greenwald ;  Woodridge — Labor  Ly- 
ceum, sold  to  Mrs.  M.  Gersh  by  B.  Cosor. 

Closings 

Brooklyn — ^American,  Art,  Casino,  Eden, 
Ideal,  Naby  and  Whitney;  Astoria,  L.  I. 
— 'Franklin  ;  Bayshore,  L.  I. — Carleton  ; 
Bayside,  L.  I. — The  Bayside ;  Bridgehamp- 
ton,  L.  I. — Community;  Farmingdale,  L. 
I. — Palace;  Jamaica,  L.  I. — ^Comedy;  Mas- 
peth,  L.  I. — Arion  and  New  Columbia ; 
Port  Washington,  L.  I. — Nassau  ;  Webster, 
L.  I — City; New  York  City — Academy,  E. 
Houston  St. ;  Globe,  Eighth  Ave.  ;  Picture 
House;  Prospect  Paace;  Regent,  E.  81st 
St. ;  Verona ;  Washington,  Amsterdam 
Ave.;  Windsor,  51st  and  Third  Ave.; 
Westchester;  Cedarhurst  —  Playhouse; 
Elizabeth — Victory;  High  Falls  —  Fall 
View  ;  Howells — Rustic  ;  Kinderhook— Op- 
era ;  Maybrook — Sweeney's  Hall ;  Morris- 
town — Palace;  Mt.  Kisco — -Playhouse;  Mt. 
Vernon — Embassy  ;    Peekskill   —    Colonial ; 


Pine  Island — ^Pine ;  Rosendale  —  Casino  ; 
Saranac  Lake  —  New ;  South  Beach  — 
Strand  ;  Woodstock  —  Fireman's  Hall ; 
Yonkers — Park  and  Riverdale. 

NORTH  CAROLINA 
New  Theaters 

iStatesville — Dunbar. 

Changes  in   Ownership 

Ayden — ^Princess,  sold  to  J.  C.  Andrews  by 
W.  M.  McKinney;  Bessemer  City — Palace, 
sold  to  Bean  &  Plummer  by  E.  L.  Car- 
roll; Carrboro — West,  sold  to  G.  H.  Ray 
by  L.  R.  Clarke;  Chapel  HiU — Pickwick, 
sold  to  S.  J.  Brockwell  by  W.  S.  Rober- 
son ;  Mt.  Croghan — ^Audit,  sold  to  T.  L. 
Sullivan  by  S.  P.  Gardner;  Charlotte — 
Strand,  sold  to  John  Callman  by  Roy 
Williford;  Kinston — People's,  sold  to  E. 
L.  Lewis  by  G.  W.  Logan;  New  Bern — 
Globe,  sold  to  E.  L.  Lewis  by  G.  W.  Lo- 
gan ;  ISalisbury — Strand,  sold  to  Forsythe 
Amuse  Co.  by  Aro  Amuse  Co. ;  Sparta — 
Warren,  sold  to  Rex  Mitchell  by  Dalton 
Warren;  Tryon — Strand,  sold  to  Mr.  Sikes 
by  R.  W.  Earley;  Warsaw — Rose,  sold  to 
L.  P.  Stanley  by  E.  L.  Anderson ;  Winston 
Salem — ^Rex,  sold  to  Sams  &  Craver  by  W. 
S.  Scales. 

Closings 

Chapel  HiU — Pickwick. 

NORTH  DAKOTA 
New  Theaters 
Langdon — Grant ;   Merricourt — Grand. 
Alexander — Gem,    sold    to    A.    Toenberg    by 
Wm.     Gunther;     Self  ridge— The     Selfridge, 
sold  to  J.  B.  Smith  by  C.  E.  Belden ;  Tap- 
pen — Union,    sold    to    Raymond    Grim    by 
Fred  Goode:  Watford  City — Grand,  sold  to 
Christensen  &  Co.  by  M.  A.  Espeland. 

Closings 

Baker — Movie  ;  Bathgate — Movie ;  Churches 
Ferry  —  Movie  ;  Forman  —  The  Forman ; 
Hope — ^Cozy  ;  Hamilton — Paxman  ;  Penn — 
Penn  Opera  Co. ;  Rolette — -Grand. 

OHIO 
New  Theaters 

Frazeyburg — -Palace. 

Openings 

Akron — -Gem ;  Cleveland — Astor  and  Variety  ; 
Lima — ^Schine's   Ohio  ;   Toledo — New   State. 

Reopenings 

Cleveland — ^Shaw-Hayden. 


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Changes  in   Ownership 

Bellaire — (Olympic  and  Temple,  sold  to  A.  C 
Constant  by  Spragg  Amuse  Co.  ;  Blooiil 
ingburg — Rialto,   sold   to   Walter   Storts  b 

A.  M.  Ogan ;  Cleveland — Amphion,  sold  t 
Paul  Hurayt  by  Mike  Hudac;  Ridge,  sol 
to  Mr.  &  Mrs.  L.  P.  Stinchcomb  by  J.  All 
tanoff;  College  Comer — Gayety,  sold  t 
Chas.  Randle  by  John  C.  Stout;  Columbu 
— Hollywood,  sold  to  W.  C.  Chesbrough  b 
Horton   Bell ;    Conneaut — Main,   sold  to  C 

B.  Clark  by  J.  Freeman;  Hamler — Paul' 
sold  to  J.  P.  Fredericks  by  Mr.  Nutter 
Ravenna — Strand,  sold  to  H.  Rosenthal  b 
J.  Palfi;  Seville — ^Home,  sold  to  F.  O.  Fod 
ter  by  Thomas  Lee;  West  Lafayette- 
Grand,   sold  to  E.   Henry  and  A.   Sattoris 

Closings 

Bloomingburg — Rialto  ;    College    Comer — Th 
College  Corner;  Coming — Majestic;  Fn 
lin — Warren      (formerly      Ridge)  ;      Lima- 
Qulina ;   Tuppers  Plains— High  School. 

OKLAHOMA 

New   Theaters 

Avant — ^Gem ;    Sasakwa — Folly. 

Changes  in  Ownership 

AUen — Majestic,    sold    to    V.    A.    Hardin 
Hunter  &  Roberts;  Bokoshe — Joie,  sold 
Cox   &  Ramsey  by  R.   Ramsey ;   Pi 
The    Panama,    sold    to    Cox    &   Ramsey   blgjj 
R.  S.  Hunt ;  Prague — Savoy,  sold  to  Fran 
Simpson    by    Mrs.    R.    Lanick;    Sasakwa- 
Liberty,    sold   to   L.    S.    Creason   by    S 
Woods ;  Spiro — Dixie,  sold  to  Cox  &  RaiA^ 
sey  by  R.   S.   Hunt;   Stratford — Folly,  sol§^ 
to  J.  H.   Miller  by   Burnett   Bros. 

Closings 

Jennings — Crystal ;    Wynona — Grand 


Ihir 


Straight  Picture  Policy  is 
Popular  at  Clevelam 

Cleveland,  O. — A.  E.  Ptak  has  dis 
continued  vaudeville  at  his  Lyceun: 
and  adopted  a  straight  picture  policj 
Ptak  says  he  has  lost  nothing  by  th 
change.  In  fact,  he  is  the  gainer,  a 
he  is  attracting  a  better  class  of  pa 
tronage  with  a  straight  picture  polic 
than  he  did  with  a  combination  show 


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Small  Enough  to  be  Intimate 


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ALLTHE  NEWS 
ALLTHE  TIME 


Big  Enough  to  be  Independent 


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Wednesday,  January  11,  1928 


^E^ 


DAILY 


fxpM4'0-G4am<y 

DAlUr  TIPS  VmiCH  MEAll  DOUAOS  FOR  SUOVmEN 


"Ben    Hur" 

(MrG-M) 

Preview  screening  was  given  for 
he  clergy.  About  25  principals  of 
joth  high  schools  were  at  this  screen- 
ng  and  they  liked  the  picture  so  well 
that  they  gave  short  talks  in  their 
■espective  assemblies  urging  students 
o  see  the  picture. — C.  Clare  Woods, 
Colorado,  Pueblo,  Colo. 


"The  Big  Parade"    ^ 
(M-G-M) 

Veterans  of  the  U.  S.  government 
hospital  and  the  old  soldiers  of  the 
Confederacy,  attended  the  show  in  a 
body  on  Saturday  afternoon  of  the 
second  week.  This  stunt  was  spon- 
sored by  "The  Tribune-Item"  and 
secured  considerable  free  space. 
Higgins  Tours,  Inc.,  furnished  four 
new  buses  to  transport  60  veterans, 
12  nurses  and  three  doctors  from  the 
hospital  to  theater.  The  buses  were 
met  at  the  New  Orleans  side  of  the 
ferry  by  band  of  36  pieces  in  full 
uniform. — Marian  Farrera,  Strand, 
New  Orleans. 


"The  Drop  Kick" 
(First  Nafl) 
Gave  college  night  at  the  first 
evening's  show.  About  200  students 
turned  out  and  made  things  lively 
through  college  yells  and  songs  from 
the  stage,  under  the  leadership  of 
their  cheer  leader. — Capitol,  Victoria, 
B.    C. 


"Get  Your  Man" 
(Paramount) 

Over  100  window  cards  were  dis- 
tributed two  weeks  in  advance  of 
picture.  These  cards  were  adaptable 
to  any  window  reading,  "Get  Your 
Man  neckties,  cigars,  shirts."  Of 
course  the  suggestions  on  the  cards 
were  those  of  that  particular  store. — 
E.  E.  Collins,  Queen,  Galveston,  Tex. 


"Helen  of  Troy" 
(First  Nat'l) 

Two  weeks  before  showing,  125 
special  24-sheet  teasers  were  posted. 
The  stands  were  blank  except  for 
the  word  "Private,"  the  three  initial 
letters  of  "Helen  of  Troy,"  arranged 
under  each  other  so  that  they  spelled 
'Hot"  and  a  large  exclamation  point. 
A  week  in  advance  the  blank  spaces 
were  filled  in  so  that  the  title  of  pic- 
ture occupied  the  entire  boards. 
Ballyhoo  took  the  form  of  a  float  on 
the  occasion  of  a  championship  foot- 
ball game.  With  the  cooperation 
of  an  auto  truck  agency,  put  a  minia- 
ture Foster  &  Kleiser  24-sheet  on 
wheels  and  sent  it  over  the  city 
streets  for  a  week.  With  the  coopera- 
tion of  drug  stores  fifty  book  win- 
dows displays  were  obtained.  A 
special  poster,  a  part  of  which  was 
a  partly  cutout  full  length  figure  of 
Maria  Corda  in  a  revealing  Helen 
costume,  war,  used  in  each  window 
together  with  enlarged  stills  and 
copies  of  the  photoplay  edition  of 
the  Erskine  novel.-- -Million  Dollar, 
Los  Angeles. 


Loew's  Net  $1,257,054  for 
12  Weeks  Ended  Nov.  20 

Net  profit  of  Loew's,  Inc.,  for  the 
12  weeks  ended  Nov.  20  was  $1,257,- 
054,  according  to  statement  of  David 
Bernstein,  vice  president  and  treasur- 
er. Operating  profit  was  $2,121,666 
with  $864,612  written  off  for  deprecia- 
tion and  taxes. 


Quota  Films  or  Penalty 
Under  Hungarian  Decree 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Enterprises  import- 
ing 20  films  annually,  averaging  1,500 
meters  each  are  required  to  produce 
or  cause  production  in  Hungary  of 
one  film  of  similar  length  for  each  20 
films,  under  a  new  decree,  or  pay  a 
special  tax  of  20  pengoes  (approx- 
imately $3.50)  per  meter  for  foreign 
films  censored.  This  would  be  in 
addition  to  existing  taxes.  Provisions 
of  the  decree  are  outlined  to  the  M. 
P.  Section  of  the  Dept.  of  Commerce 
in  a  cablegram  from  Trade  Com- 
luissioner  Canty. 


Evangelist  Hired  in  Iowa 
to  Fight  Sunday  Shows 

Villisca,  la. — Opponents  of  Sunday 
shows  have  raised  a  fund  and  have 
secured  the  services  of  Evangelist 
Harper  to  help  close  the  theaters  on 
Sunday.  In  retaliation,  champions 
of  Sunday  shows  have  filed  charges 
against  oil  stations,  candy  kitchens 
and  drug  stores  which  also  are  viola- 
ting the  "blue"  law.  Practically  every 
person  in  the  town  has  aligned  him- 
self On  one  side  or  the  other.  The 
situation  here  is  typical  of  that  in 
many  Iowa  towns  where  the  Sunday 
show  question  is  being  agitated. 


Ohio  Unit  Drops  Fight 
to  Get  Fight  Films  Passed 

Columbus,  O.— No  further  action 
to  get  the  Tunney-Dempsey  fight  pic- 
tures passed  in  Ohio,  will  be  taken 
by  the  state  exhibitor  unit,  says  Wil- 
liam James.  Although  Federal  Judge 
Hough  of  Cincinnati  ruled  that  "any 
fight  film  made  within  the  state  is 
legal  in  Ohio  insofar  as  exhibition  is 
concerned,"  Chief  of  Censors  John 
L.  Clifton  continues  to  refuse  to  re- 
view the  fight  pictures.  And  as  no 
picture  can  be  shown  on  a  public 
screen  in  Ohio  without  censorship  ap- 
proval, the  Tunney-Dempsey  fight 
pictures  cannot  be  publicly  exhibited. 
They  have  been  shown  generally, 
however,  at  clubs  and  for  private  ex- 
hibition. 


"Keep  Films,"  U.  S.  is  Told 

Baltimore — Frederick  C.  Schan- 
berger  at  a  hearing  here  withdrew 
his  petition  seeking  recovery  of  the 
Tunney-Dempsey  fight  films,  and 
told  the  government  to  keep  them 
as  "they  are  pretty  old  now,  any 
how."  He  had  charged  the  govern- 
ment with  discriminating  by  pcrnul 
ting  the  films  to  be  shown  at  ex- 
clusive clubs. 


Reopen   Arkansas    House 

Newport,  Ark.— The  Capitol  has 
reopened,  after  being  closed  two 
weeks  for  remodeling  of  the  interior. 


Newspaper  Opinions 


"The   Circus" 

United  Artists 

Strand 

AMERICAN—*  *  *  Chaplin  has  proved 
his  ability  as  a  director,  and  though  the 
story  is  but  a  series  of  situations  generously 
interpolated  with  "gags,"  who  are  we  to  com- 
plain when  there  is  a  laugh  a  minute  to 
more  than  cover  a  slight  deficit  in  plot  or 
big  dramatic   moment  ?   ♦   *    » 

DAILY  MIRROR—*  *  *  is  a  great  pic- 
ture. Chaplin  is  at  his  best  in  a  riotous 
comedy  with  an  undercurrent  of  pathos.  It's 
certain  to  live  long  and  be  loved.  The  hard- 
est-boiled crowd  in  town  went  to  the  mid- 
night opening  on  Friday  and  laughed  olf 
all   Its   mascara.    *    *    * 

DAILY  NEWS—*  *  *  a  screaming  delight 
from  fadein  to  fadeout.  It  is  a  howling, 
hearty,  happy,  slightly  slap-stick  cinema  pro- 
duction, wherein  the  inimitable  Charlie  gets 
you  more  often  by  a  laugh  than  by  the 
tear.    *    *    * 

EVENING  JOURNAL—*  *  *  It  took 
Charles  Chaplin  two  years  to  film  "The 
Circus,"  *  *  *  and  it  was  worth  waiting  for. 
In  my  opinion  it  is  far  better  comedy  than 
his  last  one,  "The  Cold  Rush."   *  *   * 

EVENING  WORLD—*  *  *  ranks  among 
his  (Chaplin's)  best,  and  in  two  or  three 
spots  it  IS  as  funny  as  anything  ever  put 
upon  the  screen.  To  be  sure,  there  are  a 
few  places  in  it  which  seem  to  drag,  but 
these  doubtless  are  the  result  of  the  ex- 
tremely   high    standard    set    by    the    highlights. 

*  *  Tt 

GRAPHIC — *  *  •  a  strange  conglomera- 
tion, made  up  of  inspired  moments  and 
hoary  movie  stuff.  At  times  there  is  evident 
the  touch  of  genius  that  is  Chaplin's,  and 
still  this  film  story  is  thick  with  aged  pic- 
ture hokum.  Chaplin  has  never  done  better 
work  than  in  three  or  four  episodes  of  "The 
Circus  "    *    *    * 

HERALD-TRIBUNE—*  *  *  There  are 
certain  ones  who  declare  that  "Shoulder 
Arms"  was  a  better  picture  than  "The  Cir- 
cus,"  but  we  find  this  newest  picture  at  least 

as   funny   as   anything   Chaplin  ever   has   done. 

•  «    * 

POST — *  *  *  in  the  entire  course  of  it 
there  is  no  moment  when  its  unity  of  mood 
and  its  fine  economy  of  direction  are  threat- 
ened, or  when  Mr.  Chaplin  is  anything  but 
himself — a  fellow  of  infinite  jest  and  (what 
is  just  about  unique  in  his  profession)  most 
excellent   fancy.    *    *    * 

SUN — *  *  *  A  more  proficient  work  than 
"The  Gold  Rush,"  it  is,  but  wholly  lacking 
in  that  film's  great  flashes;  and  compared 
to  "The  Kid"  and  "The  Pilgrim,"  it  is 
negligible.  But  even  so,  Mr.  Chaplin's  in- 
genious, his  cleverness,  being  what  they 
are,  and  his  ability  to  pile  one  stunt  on  an- 
other being  what  it  is,  "The  Circus"  is  bound 
to   be   classed   as   a   success.    *   *    * 

TELEGRAM—*  *  *  either  because  of  or 
in  spite  of  ignoring  over-salty  tears  in  favor 
of  a  C^oney  Island  madhouse,  impresses  us 
as  the  funniest  theatrical  offering  since  "The 
Gold   Rush."   *   *    * 

TELEGRAPH—*  *  *  while  this  latest 
Chaplin  "epic"  is  an  undoubted  success,  it 
is     inspired     only     in     flashes,     and     somehow 

fails   to   add   greatly   to   the   Chaplin   tradition. 

*  «    * 

TIMES — *  *  *  is  likely  to  please  in- 
tensely those  who  found  something  slightly 
wanting  in  "The  Gold  Rush,"  but  at  the 
same  time  it  will  prove  a  little  disappointing 
to  those  who  revelled  in  the  poetry,  the  pathos 
and    fine    humor    of    his    previous    adventure. 

#  *    « 

WORLD — *  *  *  To  me  "The  Circus"  is 
one  of  the  best  and  most  amusing  of  all 
Mr.  Chaplin's  pictures,  and  it  is  one  of  the 
best  and  most  amusing  largely  because  of  the 
fact  that  it  is  cast  in  that  same  old  mould 
out  of  which  so  many  of  his  earlier  triumphs 
rolled.   *  *   * 


Developing— Printing 

and  TITLES- 

Specializing  in  First  Prints 


35  and  16  m.  m.  equipped 
130  We«t  46th  St.       Bryant  4981 


Freihofer  in  Building 

Race  Against  Stanley 

Philadelphia  —  William  Friehofer 
plans  immediate  construction  on  a 
theater  at  6700  North  Broad  St.  in 
opposition  to  Stanley's  Ogontz.  This 
is  believed  a  retaliatory  move  against 
Stanley  for  invading  the  Frankford 
district.  Stanley  is  preparing  to  build 
a  theater  on  the  site  of  the  old  Em- 
pire at  4952  Frankford  Ave.  Freihof- 
er is  planning  to  start  five  new  the- 
a_ters  throughout  the  city  as  part  of 
his  move.  The  first  of  these  is  at 
2700  North  Broad  St.  for  which  plans 
have  been  drawn  by  Hodgens  &  Hill 
for  a  2,500  seat  house.  Other  the- 
aters will  be  built  in  South  and  West 
Philadelphia. 


Ascher  Receivers  Named 
on  Stockholder  Complaint 

Chicago — Chicago  Title  and  Trust 
Co.  and  General  Abel  Davis  are  re- 
ceivers under  bond  of  $100,000  for 
the  Ascher  Theatrical  Enterprises. 
Theaters  and  other  enterprises  con- 
trolled are  in  receivership  on  com- 
plaint of  Miss  R.  Davis,  stockholder. 

Miss  Davis,  who  says  she  owns 
about  §20,000  worth  of  the  corpora- 
tion's stock,  set  forth  in  her  complaint 
that  the  liabilities  of  the  concern 
are  about  $3,500,000  and  that  although 
the  assets  exceed  the  liabilities  at  a 
fair  valuation  there  is  a  shortage  of 
cash  and  the  concern  is  unable  to 
meet  its  obligations. 


Daniel    Weinberg    Appointed 

Staunton,  Va. — Daniel  H.  Wein- 
berg now  is  serving  as  assistant  gen- 
eral manager  of  Shenandoah  Valley 
Theater  Corp.,  Universal  subsidiary. 
Isaac  Weinberg  is  general  manager. 


The  Shenandoah  firm  operates  for 
the  Universal  Chain  Theaters  Corp. 
of  New  York,  theaters  at  Winches- 
ter, Harrisonburg,  Staunton,  Clifton 
Forge,  Lexington,  Danville  and  Bed- 
ford. Recently  a  deal  was  consum- 
mated at  Danville  by  Isaac  Wein- 
berg for  addition  of  five  new  the- 
aters to  the  chain. 


To  Distributors 

OR 

State  Riglit  Buyers 

A   SUPER  FEATURE 

UP  TO  DATE 

8  1  3. 

AN   ARSENE   LUPIN 

ADVENTURE  STORY 

BY 

MAURICE  LEBLANC 

WITH   ALL  STAR  CAST. 

WALLACE  BEERY 

LAURA  LA   PLANTE 

RALPH   LEWIS 

WILLIAM   V.   MONG 

J.    P.    LOCKNEY 

WEDGE  NOWELL 

AND    OTHER    NOTABLES 

PREVIOUSLY   RELEASED  BY 

ROBERTSON     COLE    CO..    NOV., 

1920.       LENGTH    6123     FT. 

CELEBRATED   AUTHORS 

SOCIETY.    Ltd., 

68   West    56th    St.        Circle   2396 


tH£ 


B 


DAILY 


Wednesday,  January  11,  1928 


Wesco  to  Go  It  Alone, 
Says  Harold  Franklin 

(.Continued    from   Page    1) 

Theaters,  Inc.,  Pacific  Northwest 
Theaters,  North  American  Theaters 
Corp.  and  several  other  chains  which 
control  and  manage  the  most  import- 
ant theaters  along  the  Pacific  Sea- 
board. 

Franklin  declared  his  visit  to  New 
York  carried  no  special  significance, 
but  was  his  regular  periodic  trip  here. 
He  spent  several  days  in  Chicago 
prior  to  his  arrival  going  over  data 
concerning  the  Saxe  chain  which  has 
been  taken  over  Wesco  and  will  be 
operated  by  a  subsidiary  known  as 
Midwesco    Theaters. 

"There  is  a  certain  point  reached 
in  theater  operation,"  said  Franklin, 
"when  contact  is  lost.  Theater  oper- 
ation is  not  mechanical  There  are 
many  angles  to  consider,  one  of  the 
most  important  being  the  need  for 
personal  supervision.  And  unless  a 
chain  can  get  supermen — and  you 
of  course,  realize,  how  difficult  that 
is — it  is  important  not  to  permit 
operations  to  spread  over  too  great 
a  territory." 

Wesco  has  been  persistently  men- 
tioned in  connection  with  the  develop- 
ment of  a  national  chain.  Allied  with 
Wesco,  it  is  anticipated  will  be  a 
strong  Middle  Western  fjroup  com- 
posed of  the  Saxe  chain  which  is  al- 
ready in  line,  the  Finkelstein  and 
Ruben  theaters,  the  Skouras  houses 
and  the  Lieber  theaters.  Stanley  has 
been  mentioned  more  frequently  than 
any  other  important  chain  in  connec- 
tion with  Wesco.  Keith-Albee  and 
Orpheum  are  also  reported  to  have 
made  an  oflfer  for  control  of  Wesco 
stock. 


I  An. 


And  That's  That 


By  PHIL  M.  DALY 


WALTER    WINCHELL    in    "The 
York  Graphic"  supplies  these  as 
Jaugh-getters. 

...The  front  cover  showing  a  girl 
upstaging  a  Scot  in  his  motor  car 
with  this  comment:  "She'd  walk  a 
mile  from  a  Campbell,"  and  the  ace 
gag  about  the  movie  director  yelling 
to  the  Scotch  actor:  "In  this  scene 
you  give  away  a  hundred  dollars," 
with  the  Scot  replying:  "Where's 
my   double?" 


Ned  Marin  knows  pictures.  Ex- 
tensive training  in  the  distribution 
field  has  given  him  an  insight  into 
exhibitor  and  public  wants.  Ned 
combines  that  knowledge  with  keen 
study  of  the  business,  plus  good 
judgment.  Ned  always  has  had  a 
yen  to  produce.  As  a  production 
supervisor  for  First  National,  he 
gets  his  chance. 


Paul  Terry,  creator  of  and  super- 
vising artist  for  Aesop's  Film  Fables, 
released  by  Pathe,  is  enjoying  his 
first  vacation  in  three  years.  Mrs. 
Terry  and  Paul  are  visiting  the 
Coast,  where  the  artist  began  his  ca- 
reer as  a  newspaper  cartoonist. 


Half  of  Theaters  in  PhiUy 
Territory  Plan  Pathe  Week 

Fifty  per  cent  of  the  theaters  of 
the  Philadelphia  territory,  declared  to 
total  825,  will  join  in  Pathe  week 
Jan.  16,  according  to  Pathe.  First 
runs  to  play  Pathe  features  are  the 
Stanley,  Karlton,  Arcadia,  Palace, 
Earle,  Victoria  and  Globe.  One  hun- 
dred ninety-five  theaters  of  the  terri- 
tory will  play  Pathe  features,  173  will 
show  two  reel  comedies  and  144  will 
play  Pathe  News  or  other  single  reel 
subjects.  Many  of  the  houses,  it  is 
stated,  will  show  all-Pathe  programs. 

23  Houses  in  Schwartz  Chain 

Total  of  houses  in  the  Schwartz 
Greater  New  York  chain  was  raised 
to  23  with  recent  opening  of  the  New 
Schwartz,  Jamaica,  I-.  I. 

Organizing    Film    Group 
Berkeley,    Cal. — Sam    Hume   is    or- 
ganizing   a    film    group    here    which 
will   begin   showings   in    February   on 
the    Little    Theater    plan. 


Executive  ability  is  the  art  of 
convincing  your  wife  that  you  hired 
your  pretty  stenographer  on  account 
of  her  experience. — Alexander  Co- 
operator. 

Fox  handed  Jack  Raper  a  real 
Christmas  present,  naming  him  to 
management  of  the  Des  Moines  ex- 
change. Everyone  who  knows  Jack, 
his  go-getting  sales  ability  and  real 
personality  is  predicting  big  things 
for  the  branch  under  his  leadership. 


Roanoke   House  Near  Completion 

Roanoke.  Va. — The  American  The- 
ater Building  is  being  finished  here 
by  Sun  Investment  Corp.,  Elmer  D. 
Heins,  president.  Pictures  will  be 
the  principal  entertainment  but  the 
house  will  be  equipped  to  handle 
stage  shows.  Opening  is  scheduled 
in  February. 


Don't  be  surprised  if  this  fellow 
Al    Grey,    who    pilots    Paramount' s 

•oadshow    department,    sells    Lind- 

ergh  the  idea  of  parking  atop  the 
Criterion,     New      York,     to      boost 

'Wings."  Grey  is  like  that.  Wheth- 
er or  not  he  had  anything  to  do 
with  it,  Lindbergh's  flights  are 
booming  biz  for  the  picture  which 
will  hit   about  22   grand   this   week 

n  Philadelphia,  setting  a  record  in 

he   Quaker  City. 

"Where  can  I  get  one  of  these  here 
band  policies?"  wanted  to  know  a 
West  Virginia  exhibitor  while  visit- 
ing a  presentation  booker's  office  in 
New   York. 


Dubinsky  Expands 

Fulton,  Mo. — Barney  Dubinsky, 
manager  of  the  Miller  and  Jefiferson 
at  Jefferson  City,  has  taken  over  the 
Gem  and  Pratt's  Opera  House  here. 


Weather  Affects   Oklahoma 

Enid,  Okla. — Film  business  gener- 
ally has  been  slowed  up  by  the  cold- 
est weather  in  years  throughout  the 
state.  Sales  have  fallen  off  as  well 
as  theater  patronage.  Salesmen  are 
having  a  bad  time  covering  their 
territory  because  of  train  delays  and 
bad   roads. 


Educational  Promises 
Low  Cost  on  Vocafilm 

(Continued    from    Page    1) 

Vocafilm  Corp.,  declared  marketint 
of  the  device  soon  will  be  launched 
through    Educational    exchanges. 

Within  two  weeks  Educational  ex- 
pects to  announce  its  schedule  of 
releases.  Special  Vocafilm  acts  and 
musical  numbers  will  be  released  on 
a  regular  schedule,  and  it  is  likely 
that  within  a  short  time  a  number 
of  Educational's  comedy  and  novelty 
short  subjects  will  carry  accompani- 
ments. Vocafilm  accompaniments 
will  also  be  available  to  producers  of 
features.  Vocafilm  records  now  are 
in  preparation  in  connection  with 
some  popular  current  features,  it  is 
stated. 

No  charge  will  be  made  for  reg- 
ular servicing  of  Vocafilm  apparatus 
and  no  seat  tax  or  added  fees  are 
involved.  Upkeep  cost  is  declared 
negligible. 

Vocafilm  embraces  the  use  of  the 
standard  projection  machine  and 
film,  together  with  a  sound  record. 
Mechanism  controlling  the  latter  is 
attached  to  the  projection  machine 
with  a  simple  device.  The  sound  is 
then  passed  through  amplifiers  and 
to  a  loud  speaker  in  front  of  the 
screen.  The  company  claims  the 
entire  apparatus  can  be  installed 
quickly  and  easily,  and  one  day's  in- 
struction enables  the  operator  to 
handle  it.  No  structural  changes  are 
necessary  in  the  projection  booth  or 
theater. 

Vocafilm,  Hochreich  says,  controls 
exclusive  licenses  covering  22  differ- 
ent and  distinct  features  of  phono- 
graphic  talking   films. 


To  Appear  in  Vitaphone  Plays 

Bessie  Love,  Irene  Rich,  May 
MacAvoy,  Hobart  Bosworth,  Conrad 
Nagel,  Clyde  Cook,  Montague  Love, 
John  Miljan,  Mitchell  Lewis  and  Rin 
Tin  Tin  are  to  appear  in  Vitaphone 
playlets. 

International  Students 
to  Assist  Review  Board 

The  National  Board  of  Review  has 
completed  arrangements  to  have 
students  of  International  House,  New 
York,  serve  regularly  on  its  review 
committees.  This  step  has  been  taken 
in  answer  to  the  criticism  that  pic- 
tures misrepresent  the  life  and  man- 
ners of  foreign  nationalities  to  Amer- 
ican audiences  as  well  as  that  they 
often  create  an  unfavorable  impres- 
sion when  shown  abroad. 

International  House  is  a  commun- 
ity center  for  1,500  students,  young 
men  and  women,  studying  at  the 
various  colleges  and  schools  in 
Greater  New  York.  Altogether  they 
represent  60  different  races  and  na- 
tionalities from  all  over  the  world. 


Manchester  House  Reopens 

Manchester,  Conn. — The  Rialto  has 
reopened  after  being  closed  for  sev- 
eral weeks,  and  is  now  under  man- 
agement of  W.  R.  Campbell. 

New   Minneapolis   Dramatic    Critic 

Minneapolis — Merle  Potter  is  new 
dramatic  critic  of  "The  Minneapolis 
Journal,"  succeeding  Carlton  Miles, 
who  now  is  managing  the  Alcazar 
theater,    San    Francisco. 


Government  Probes 
K-A-Orph.  Merger 

(Continued    from    Page    1)  1 

government  to  permit  sponsors  of^ 
such  plans  to  go  ahead  with  their « 
deals  and  then  make  a  case,  but, 
rather,  to  save  time  and  embarrass- 
ment, where  possible,  by  pointing 
out  that  violations  of  law  might 
later  be  seen. 


^ 


Consolidated  Offers 
Shares  in  New  Go. 

(Continued    from    Page    1) 

was  formed  in  1924.  It  operates  six 
laboratories  in  New  York.  New  Jer- 
sey and  California.  Details  of  the 
financing  plan  were  outlined  exclu- 
sively by  THE  FILM  DAILY  De- 
cember 19. 

Sales  of  the  company  for  the  ten 
months  ended  Oct.  31,  1927,  aggre- 
gated $6,441,775  against  $7,641,879  for 
the  full  year  of  1926.  Net  earnings 
for  the  full  year  of  1927  are  esti- 
mated at  $4  a  share  on  the  parti- 
cipating preferred  or  $1.50  a  share 
on  the  common,  after  preferred  di- 
vidend requirements.  Herbert  J. 
Yates,  president,  has  contracted  to 
serve  for  five  years,  and  management 
and  control  will  continue  in  the  same 
hands. 


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Gopyright  Bill  Again 
Introduced  in  Gongress 

(Continued    from    Page    1) 

extends  it  to   the   life  of   the  author 
and  SO  years  thereafter.     The  meas- 
ure provides  various  penalties  for  the 
different    forms    of    infringement,    in-    '    ,1 
eluding    the    making    of    motion    pic- 
tures from  copyright  works.     A  dis- 
tinction   is    made    between    unaware   i  tlie 
and  deliberate  infringement,  the  pen-    utj 
alties    for    the    former    being    consid-    ^' 
erablj'    lighter    than    where    the    of-    , 
fense  was  premeditated.  "'^f 


Sell    Benn   at   Chester 

Chester,    Pa.— The    Benn   has   been    ., 
aken  over  by  Drake  &  Walker  and    . 
jlvill    be    renamed    the    Drake.    Philip   "E" 
Berg,  former  manager  of  the  Temple    Bleed 
at  Camden,  is  in  charge. 


Elk  at  Philly  Sold 


Philadelphia — Morris    Sherman   haj    '-'  K 


bought   the   Elk  from   L.   Chasanov. 


Reopen   Colorado    House 

Aguila,    Colo.^G.    T.    Donnelly 
planning  to  reopen  the  Strand  whicl 
has  been  closed  for  §ome  time. 


Walter    Cook    Active 

Durango,  Colo. — Walter  Cook  ha; 
taken  over  the  America  which  hai 
been  closed  for  a  year,  and  is  push 
ing  alterations  to  prepare  for  at 
early   opening. 


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Rauh  Transferred  to  Cleveland 

Cleveland — Millard  Rauh  has  beei 
transferred  from  the  Cincinnati  sale 
division  of  the  Standard,  to  the  Cleve 
land  district. 


Lang   Sponsors   British   Films 

Montreal — Bert  Lang  of  Montre 
and  Frank  O'Neill  of  London,  Eng 
land,  are  collaborating  in  the  send 
ing  to  Canada  of  a  number  of  Bri 
tish  attractions,  including  both  stag 
plays   and    British    film.s. 


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^€>  NEWSPAPER 
^yPILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


OL.  XLIII     No.  10 


Thursday,  January  12,  1928 


Price    5    Cents 


3ig  Business??? 

By    JACK    ALICOATE 

rxrAY  back  in  the  Spring 
\/\  when  most,  but  not  all  of 
the  sap  was  still  in  the 
rees,  a  hardy  but  mildly  alarm- 
d  group  of  pioneers  (film,  not 
/^estern),  sat  around  a  square 
ible,  face  to  face  with  each 
ther  and  the  gently  irritating 
ut  poignant  reflection  that  all 
ad  drunk  far  too  heavily  from 
he  cup  of  extravagance  and 
hat  expenses  must  be  curtailed. 
Vail  street  was  barking.  Every- 
ody  was  getting  too  much 
loney  but  the  stockholders, 
hose  who  really  owned  the 
ompany.  Something  must  be 
one.  Old  devil  banker  is 
i-acking  the  whip.  Where  shall 
ire  cut? 

First,  the  trade  papers  of 
ourse.  Never  mind  the  eco- 
lomics,  it  is  at  least  a  gesture. 
Jure  they'll  stand  for  it.  Why 
ot?  For  years  they  have  given 
IS  their  hat,  shirts,  coat  and 
lants.  Now  we'll  take  away 
heir  socks  and  perhaps,  if  the 
vinter  is  mild  we'll  grab  ofif 
heir  BVD's,  too.  And  so  it 
vas  decided.  The  agreement 
^^as  formed.  The  "Take  All 
jive  Nothing"  Committee  com- 
nenced  to  function.  "We  must 
conomize"  is  the  penny  wise 
.nd  pound  foolish  answer  to 
his  economic  problem.  Now 
ee  how  it  is  being  done. 

Big  Business??? 

To  the  exhibitor  the  ultimate 
onsumer  is  his  public.  To  the 
)roducer  the  consumer  is  the 
xhibitor.  During  last  year  a 
air  estimate  of  money  expended 
)n  production  —  manufactured 
vith  the  consumer  in  view — is 
ine  hundred  and  twenty-five  mil- 
ion.  During  the  same  time  the 
otal  spent  by  these  selfsame 
nanufacturers  in  advertising  in 
he  recognized  trade  papers  to 
:heir  buyers  was  considerably 
mder  one  per  cent.  Think  of 
t,  and  in  a  business  the  very 
essence  of  which  is  advertising, 
)ublicity  and  exploitation ! 
No    wonder    every    salesman, 

(Continued    on    Page    2) 


545  Projects 

Five  hundred  forty-five  pic- 
ture theaters  involving  an  out- 
lay of  $41,890,900  were  launch- 
ed in  37  Eastern  states  during 
1927,  states  F.  W.  Dodge 
Corp.  There  were  291  theaters 
of  all  other  types,  involving 
$62,074,600. 

Thirty-three  of  the  picture 
projects,  involving  $2,282,200, 
were  launched  in  December, 
while  ten  other  projects,  in- 
volving $2,615,000,  were  an- 
nounced during  the  same 
month. 


TWO  NEW  BIG  HOUSES 
SEEN  IN  ST.  LOUIS 


St.  Louis — -Two  new  theaters  wil' 
be  added  to  St.  Louis's  first  run  total, 
according  to  reports  in  circulation. 
Definite  announcement  on  the  rp 
ported  projects  are  expected  within 
the  next  two  weeks. 

Skouras  Enterprises  is  said  to  be 
planning  a  house  at  Ninth  and 
Locust,  two  blocks  from  the  Am- 
bassador. The  house,  it  is  stated, 
would  seat  between  4,000  and  5,000. 

Plans  also  are  expected  to  mater- 
ialize shortlj^  for  a  theater  with  a 
(Continued    on    Page    2) 


RADIO  PICTURES  TERMED 
A  DISTANT  POSSIBILITY 


NATIONAL  CLAIMS  BIG 
E 


Chicago — National  Theater  Supply 
Co.  saved  exhibitors  $319,970.66  in 
the  buying  of  equipment,  during  the 
first  eight  months  of  operation,  ac- 
cording to  figures  presented  the  firm's 
sales  force  at  the  annual  convention 
in  session  here.  The  company  has 
overcome  what  it  terms  "the  pre- 
judice of  misunderstanding"  and  is 
now  forging  ahead  with  "new  vigor, 
encouraged  by  the  prestige  and  good 
wiil  created  during  the  first  months 
of  its  existence." 

"National  is  strictly  a  service  or- 
ganization" the  company  states.  "It 
has  nothing  to  sell  except  service, 
(Continued    on    Page    8) 


FIRST  NAT'L  ASSOCIATES 
BUY  CONTROL  OF  PHOEBUS 


E.  Bruce  Johnson  declared 
yesterday  that  First  Natiorial 
has  not  secured  any  financial 
interest  whatsoever  in  eithei 
Emelka  or  Phoebus.  Control 
of  both  companies  was  bought 
by  J.  Von  Lustig  and  Richard 
Weininger,  fifty  per  cent  part- 
ners with  First  National  in 
Defina,  which  handled  the  F.  N. 
product  in  Germany. 


Berlin  (By  Wireless) — J.  Von  Lus- 
tig and   Richard  Weininger,   Gerrnan 
bankers  who  are  partners  with  First 
National  in  the  Defina,  as  First  Na- 
(Continued    on    Page    2) 


Gest  Arranging  for  N.  Y. 
"Drums  of  Love"  Opening 

Morris    Gest    has    started    prepara- 
tions for  the  New  York  presentation 
of    "Drums    of    Love,"    D.    W.    Grif- 
fith's newest  picture,  which  will  have 
(Continued    on    Page    2) 


743  FEATURES  RELEASED 
IN '27,  YEAR  BOOK  SHOWS 


Recapitulation  of  feature  releases 
during  1927  show  that  743  pictures 
were  placed  in  distribution.  Accord- 
ing to  the  1928  FILM  DAILY 
YEAR  BOOK,  which  will  appear  in 
a  few  weeks,  this  number  was  divided 
among   39    distributors. 

The     Production     Section     of     the 

new  volume,   which  is   recognized  as 

the    standard    work    of    the    industry, 

this  year  covers  200  pages.     The  ac- 

(Continued    on    Page    2) 


Number  of  Experiments  in 

Work  for  Transmission 

of  Pictures 

Experiments  in  television — transmis- 
sion of  motion  pictures  by  radio — • 
are  being  conducted  by  practically 
every  company  interested  in  produc- 
tion of  talking  pictures.  While  tests 
have  been  reported  with  varying  de- 
grees of  success,  perfection  of  tele- 
vision to  make  radio  pictures  practical 
is  generally  considered  remote  for 
several  years  at  least. 

General  Electric,  which  with  Radio 
Corp.  and  Westinghouse,  bought 
into  FBO,  recently  gave  a  demonstra- 
tion of  radio  pictures  at  Schenectady, 
as  exclusively  reported  by  THE 
FILM  DAILY.  American  Telephone 
and  Telegraph,  parent  company  of 
Western  Electric  and  Bell  Tele- 
phone, is  reported  conducting  experi- 
(Continued    on    Page    8) 


Church  Club  Plans  Sunday 
Shows  Despite  'Blue'  Law 

Emporia,  Kan. — Running  counter 
to  the  city  ordinance  and  the  Kan- 
sas labor  law  forbidding  labor  on  the 
Sabbath,  the  men's  club  at  St.  An- 
drews' Episcopal  Church  has  started 
a  club  for  Sunday  picture  shows. 
William  Allen  White,  editor  and 
writer,  is  chairman  of  the  commit- 
tee to  select  the  pictures  shown. 

Club  membership  will  be  by  invi- 
tation, but  it  is  understood  that  in- 
vitations will  be  extended  to  every- 
one who  will  pay  the  dues.  The 
club  plan  will  legalize  the  shows  in 
the  same  manner  that  organized 
clubs  for  pool  and  billiards  with  pay- 
(Ccmtinued   on   Page    2) 


FRENCH  MEETING  TO  ACT 
ON  PROPOSAL  FOR  QUOTA 

Paris  (By  Cable) — Meeting  of  the 
Herriott  Commission,  appointed  to 
rehabilitate  the  French  film  industry, 
is  expected  to  be  held  today,  to  con- 
sider a  number  of  proposals,  chief  of 
which  is  establishment  of  a  quota 
system. 

Recommendation  has  been  made 
that  a  law,  effective  Sept.  1  be  en- 
acted providing  that  license  for  nine 
importations  be  granted  French  pro- 
ducers for  each  domestic  film  they 
make.  The  French  firms  may  use 
or  sell  the  licenses,  but  failure  to  use 
or  sell  them  within  a  specified  time, 
will  result  in  the  government  taking 
(Continued    on    Page    8) 


Felker  Succeeds  Schlaifer 
as  'U'  Far  Northwest  Head 

F.  Ray  Felker  has  been  named 
general  manager  of  Northwestern 
Theatrical  Enterprises,  Seattle  cir- 
cuit of  the  "U"  chain.  Universal  an- 
nounced yesterday.  He  succeeds  L. 
J.   Schlaifer. 

Since  last  May,  Felker  has  been 
manager  of  the  Winter  Garden,  Seat- 
tle, going  to  that  house  from  the  Co- 
lumbia, Portland.  Prior  to  that  he 
managed  houses,  at  Walla  Walla, 
Wash.,    Salem  and   Astoria,   Ore. 


THE 


DAILY 


Thursday,  January  12,  ll^'^' 


KTHESj 
•/'FILMDOH 


ULTHE  HEWS 
AILTHE  TIMF 


yal.  XLIII  No.  10  Thursday,  Jan.  12, 1928    Prices  Cents 


lOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Foil;.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse.    225. 

Two  New  Big  Houses 
Seen  in  St.  Louis 

(.Continued  from  Page  1) 
capacity  of  from  4,000  to  5,000  seats 
for  the  Keith-Albee-Orpheum  in- 
terests. In  this  connection  several 
sites  along  Washington  Ave.,  have 
been  considered.  The  promoters  have 
also  considered  the  Ninth  and  Locust 
site. 

Local  interests  plan  to  erect  the 
theater,  probably  in  conjunction  with 
a  large  hotel,  for  lease  to  the  K-A- 
Orpheum   combination. 

While  confirmation  is  lacking,  it  is 
understood  that  K-A-Orpheum  has 
secured  an  option  on  the  key  ground 
to  a  prominent  Washington  Ave. 
corner  as  the  first  step  toward  as- 
sembling a  site  for  the  theater  project. 

With  WiUiam  Fox's  S.OOO-seat  at 
Grand  and  Washington  Blvd.,  under 
construction,  and  an  additional  8,000 
to  10,000  seats  in  the  downtown  dis' 
trict  to  be  added,  the  present,  over- 
seated  condition  of  the  city  will  be 
greatly   aggravated. 


Gest  Arranging  for  N.  Y. 
"Drums  of  Love"  Opening 

(Continued    from    Page    1) 

its  premiere  at  the  Liberty  Jan.  24. 
This  is  his  second  association  with 
Griffith,  having  worked  with  him  on 
"Hearts  of  the  World." 

Gest  will  not  start  production  on 
"The  Darling  of  the  Gods"  until  late 
in  the  Spring. 


If  You  Are  in  the- 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US   ASB  SAVE 

MONEY 

■IND    FOS    OUB   PKICB   LIST 

uiiLCQa^HBys 

▼▼no  West   32*'St,Nc«;ybrk.N.y.** 
Phon*    P«nn«.   0330 
Motion  Picture  Department 
O.    8.   and    C«n«<U   Agtnu   for    Debrl* 


I! 


First  Nat'l  Asssociates 
in  Control  of  Phoebus 

(Continued  from  Page  1) 
tional's  distributing  unit  in  Germany 
is  known,  have  purchased  Phoebus, 
a  producing,  distributing  and  exhibit- 
ing organization  of  considerable  im- 
portance. 

With  it  goes  control  of  16  first  run 
theaters,  the  most  important  of  which 
is  the  Capitol  in  Berlin.  Others  are 
the  I'hoebus  Palast  and  Marmorhaus 
in  Berlin  and  theaters  in  Munich, 
Kiel,    Nurnberg    Dresden. 

Von  Lustig  and  Weininger,  as 
noted,  have  secured  control  of  the 
Emelka  of  Munich.  This  company 
like  Phoebus  produces  and  distri- 
butes and  exhibits.  Thus  a  formid- 
able chain  of  first  runs  is  linked  to- 
gether. Dufa  is  the  name  of  the 
First  National  producing  unit  releas- 
ing through  Defina.  It  is  probable 
that  all  three  exchange  systems  will 
be  merged  into  one,  like  that  main- 
tained by  Defina. 


743  Features  Released 
in  '27,  Year  Book  Says 

(Continued    from    Page    1) 

tivities  of  players,  stars,  featured 
players,  directors,  scenarists  and 
cameraman  for  the  last  three  years 
are  listed  in  alphabetic  order.  Fea- 
tures reelased  by  companies  in  1927, 
with  dates,  constitute  another  com- 
pilation. Last  year's  releases  in  al- 
phabetic sequence  including  the  foot- 
age, name  of  distributor,  star  or  fea- 
tured player,  director  and  THE 
FILM  DAILY  review  date  is  still 
another    important    record. 

The  short  subject  field  is  equally 
as  thoroughly  covered.  Company 
releases  are  embraced;  stars  and 
prominent  short  subject  players,  im- 
portant short  subject  directors  are 
listed   in    separate   classifications. 

A  list  which  is  used  throughout 
the  entire  year  by  all  engaged  in  pro- 
duction is  that  which  includes  8,500 
titles  of  pictures  released  since  1915. 
This  will  appear  in  strict  alphabetical 
alignment  with  the  name  of  the  dis- 
tributor and  the  release  date. 


Church  Club  Plans  Sunday 
Shows  Despite  'Blue'  Law 

(Continued    from    Page    1) 

ing  privileges  for  members  overcame 
the  city  ordinance  prohibiting  Sun- 
day pool.  Prominent  Emporians  are 
members   of  the   new   club. 


Big  Business??? 

( Continued    from    Page    1 ) 

every  sales  manager  and  every 
exchange  manager  is  squawk- 
ing. No  wonder  they  are  being 
driven  as  never  before.  No 
wonder  the  past  selling  season 
was  a  flop.  Tihe  answer  is  not 
hard  to  find.  You  can't  sell 
goods  in  this  or  any  other  busi- 
ness without  advertising.  This 
business  should  be  run  in  1928 
style.  The  Civil  War  is  past. 
Show  the  above  figures  to  any 
national  advertising  expert  if 
you  want  to  hear  a  hearty 
laugh.  Hurrah  for  the  "Take 
All  Give  Nothing"  Committee. 
Three  cheers  for  "Big  Business." 

Big  Business??? 

And  now,  getting  back  to  the 
agreement  comes  another  Spring 
with  still  three  months  for  the 
"Take  All  Give  Nothing"  Club 
to  go.  Some  of  the  boys  must 
have  forgotten  the  password 
and  spent  Avisely  but  not  too 
well  as  the  other  fellow  sees  it. 
Consultations  are  in  order  and 
bang,  the  stufifed  club  falls 
gently  but  accurately  in  several 
directions.  Take  a  prominent 
organization  with  headquarters 
on  Madison  Ave.,  for  instance, 
and  see  how  this  highly  efficient 
business  principle  works  out. 
Here  we  have  a  great  com- 
pany, after  an  average  year, 
now  turning  otit  some  really 
fine  pictures  and  being"  black- 
jacked by  the  "Take  All 
Give  Nothing"  Committee  to  the 
point  where  they  are  forced  to 
discontinue  advertising  splendid 
product,  or  to  do  so  in  an  insig- 
nificant way.  Product  that  an 
exhibitor  has  a  right  to  know 
'about — goodness  knows  he  is 
getting  enough  bad  ones.  In 
the  meantime  exhibitors  can  or- 
ganize guessing  societies  to  find 
out  what's  being  produced  in 
Hollvwood  and  distributed  from 


TIFFANY- STAHL  PRODUCTIONS,  INC. 

Announce 

They  have  in  the  course  of  production 
a  motion  picture  entitled: 

^^Companionate  Marriage^^ 

ALL  RIQHTS  PROTECTED 


New    York.      A    mighty    sal 
and   a   sweet   gentle    curtsey 


■'Big  Business." 


:-h  ( 


Big  Business???      \^^ 

And      what      is      happenir    "-'^^ 
Most  of  the  advertising  depa 
ments,   faced   with    the   bindi 
decision  of  the  "Take  All  G 
Nothing"  Committee,  have  abt 
used   up   their  allotment  of  : 
vertising  pages.    It  has  been  1 
worst    selling    year    in    histo 
Many    pictures    are    yet    to 
marketed   and   many   that   h 
been  sold  have  yet  to  be  play 
How  can  we  beat  the  other  i 
low  to  it?     A  great  idea.  W 
send  our  trade  paper  advertisi 
direct  through  the   mails.    B 
seems  as  if  all  of  the  boys 
this  highly  original  idea  at 
and  the  same  time.    Restilt,  S' 
of  a  kidding  kidders'  game, 
it  were.     Thousands  upon  th 

(Continued  on  Page  3) 


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FLOORS  &  OFFICES 

VAULT  ACCOMMODATIONS       ||? 

218  WEST  42  ST. 


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AMALGAMATED 
VAUDEVILLE  AGENCl 


Attractions  for 
Picture  Theatres 

Standard    Watideville    Act. , 


1600  Broadway,    New  York  Cit 

Phone  Penn.  3580  ■'C 


To  Distributors 

OR 

State  Riglit  Buyers 

A   SUPER  FEATURE 

UP  TO  DATE 

8  1  3. 

AN   ARSENE   LUPIN 

ADVENTURE  STORY 

BY 

MAURICE  LEBLANC 

WITH   ALL   STAR  CAST. 

WALLACE  BEERY 

LAURA  LA  PLANTE 

RALPH   LEWIS 

WILLIAM   V.   MONO 

J.    P.    LOCKNEY 

WEDGE   NOWELL 

AND    OTHER    NOTABLES 

PREVIOUSLY   RELEASED  BY 

ROBERTSON     COLE    CO.,     NOV., 

1920.       LENGTH    6123     FT. 

CELEBRATED   AUTHORS 

SOCIETY,    Ltd., 

68    West    56th    St.         Circle    2396 


THE 


hursday,  January  12,  1928 


■<&^ 


DAILY 


Big  Business??? 

(Continued  from  Page  2) 

ands    of    pieces    of    expensive 

ieces  of  literature  thus  findinp- 

leir  way  into  bigger  and  better 

aste  paper  baskets.  Reams  of 

ostly    copy    thrown    from  M:he 

ouse  tops  in  hopes  of  finding  a 

[.ndine   place.      Never    mind    if 

his    advertising    literature    hits 

'de    mark.    Get  it  into  the  mails. 

'lundreds  of  bags  of  it.    Swamp 

le  exhibitor  with  it.     Probably 

ne  piece  out  of  a  hundred  will 

e  read.    Who  cares !  We  won't 

ut  it  into  the  trade  papers  be- 

ause   it   will   offend   the   "Take 

dl   Give   Nothing"   Committee. 

L  great  big  Merry  Xmas  and  a 

[appy  New  Year  to  "Big  Busi- 

ess." 

ir.  Motion  Picture  Industry 

The  time  is  coming,  and  it  is 
ot  far  off,  when  you  will  need 
lese  selfsame  trade  publica- 
ons  and  need  them  just  as 
adly  as  you  have  many  times 
1  the  past.  You  are  endeavor- 
\g  to  save  pennies  by  blindness 
nd  at  the  same  time  squander 
lillions  in  revelry.  Cutting 
own  on  trade  paper  advertis- 
ig  is  not  the  answer  and  you 
now  it.  In  our  modest  estima- 
ion  you,  Mr.  Motion  Picture 
ndustry,  with  your  mad,  fool- 
jh,  reckless  extravagance  if  you 
on't  watch  your  step  and  watch 

closely,  will  run  yourself  into 
le  most  severe  economic  reac- 
ion  any  business  has  ever 
nown. 

We  are  heartily  in  accord 
i^ith  any  legitimate  move  that 
i'^ill  cut  down  needless  expense. 
Ve  also  believe  that  the  trade 
iapers  are  the  first  line  of  both 
ffense  and  defense  in  this  great 
ndustry.  To  cut  an  insignifi- 
ant  few  thousand  dollars  in  a 
ull  year  from  your  legitimately 
ecognized  fourth  estate,  in  the 
lowing  proclamation  of  econ- 
my,  borders  on  the  ridiculous. 
Particularly  when  it  is  a  known 
act  that  a  hundred  times  this 
imount  is  squandered  every 
ear  by  extravagance,  incompe- 
ent  high  hats  and  in  other  easi- 
y-defined  ways. 

A  word  gesture  here  and 
here  cannot  replace  sound  busi- 
less  principles.  No  one  is  more 
)lind  than  he  who  will  not  see. 

THE  FILM  DAILY  has  been 
)art  and  parcel  of  this  industry 
ince  its  infancy.  It  has  thous- 
tnds  of  readers  the  world  over 
ind   is   modestly    proud    of   the 


confidence  reposed  in  it  by  its 
subscribers.  It  has  a  duty  to 
perform  in  giving  accurate,  un- 
biased news  to  its  readers  and 
it  will  continue  to  do  just  that 
for  many  years  to  come. 

It  might  be  a  sweet,  spring- 
like, sentimental  thought  for 
this  typewriter  to  pound  out 
"My  industry  right  or  wrong 
but  my  industry"  but  by  no 
stretch  of  the  imagination 
would  that  lovely  refrain  change 
a  childish,  ridiculous  cap  and 
bells  policy  into  even  the  fly 
page  of  that  easily  procured  but 
seldom  read  volume  called  "Big 
Business." 


Gottesman  Adds  Seventh  House 

Increasing  to  seven  the  total  num- 
of  Connecticut  houses  in  the  Alfred 
Gottesman  chain,  the  company  has 
taken  over  the  Majestic,  Hartford, 
from  A.  Morrison.  Deals  for  two 
other  houses  are  expected  to  be  closed 
within  the  next  ten  days. 


Exhibitor  In  Sunday  Fight 
Bloomfield,  la. — Manager  Harvey 
Graham  of  the  Iowa  has  served  notice 
on  the  local  merchants  that  he  will 
file  information  against  any  of  them 
who  open  their  places  for  business 
on  Sunday.  Graham  took  this  ac- 
tion after  unfavored  action  on  his 
petition  to  the  city  council  containing 
200  signatures  asking  for  Sunday 
shows. 


Thomas    Hardy    Dies 

Dorchester,  England  —  Thomas 
Hardy,  who  wrote  "Tess  of  the  D' 
Ubervilles"  which  M-G-M  filmed, 
died   here   yesterday. 

Add  to  Iowa  Chain 
Jessup,  la. — Grantham  &  Peters 
have  added  the  Grand  here,  and  the 
Opera  House  at  Coggen,  both  form- 
erly owned  by  F.  Mertz,  to  their 
chain   of   Iowa   theaters. 


Mac  Hugh  Forms  Press  Service 

Arthur  E.  MacHugh  now  is  con- 
ducting a  press  service  in  New  York, 
designed  for  picture  and  legitimate 
work.  MacHugh  handled  run  of  "The 
Freshman"  at  the  Colony. 


Confirm    Milder   Appointment 

Warner  Brothers  now  confirm  the 
report  of  the  appointment  of  Ma> 
Milder  as  central  sales  manager, 
with  headquarters  at  the  home  office. 
Recently,  the  company  denied  THE 
FILM  DAILY  report  of  Milder's 
affiliation. 


Services  for  Chester  De  Vonde 

Funeral  services  for  Chester  De 
Vonde,  co-author  of  "Kongo"  and 
"Tia  Juana,"  will  be  held  at  2  P.M. 
today  in  the  Grand  Lodge  Room  of 
the  Masonic  Temple,  50  West  23rd  St. 
Services  are  in  charge  of  Pacific 
Lodge. 


Bell    Back    from    Abroad 

Monta  Bell  has  returned  to  New 
York  from  a  two  weeks'  trip  abroad. 
He  returns  soon  to  Hollywood  to  di- 
rect John   Gilbert's  new  picture. 


/    •        •       (C    7-v  •  •        J  > 

[ms  IS   Ptggte^ 

as  I  call  Sir  Francis 
Beekman,  my  Eng- 
lish boy-friend. 
Piggie"  is  famous 
all  over  London  for 
not  spending  as  much  as  a  Scotch- 
man. I  think  spending  money  is 
only  a  habit,  so  I 
educated  '*Piggie" 
into  sending  me  one 
dozen  orchids,  and 
he  gradually  got 
such  nice  habits  that  he  gave  me 
a  quite  beautiful  diamond  tiara. 
I  know  your  patrons  will  adore 
"Piggie,"  and 
Mr.  Eisman,  and 
Dorothy, andl,  and 
we  hope  you  will 
introduce  us. 


J^J^^ 


p.  S.— We're  in— 


ff 


GENTLEMEN 

PREFER 
BLONDES" 


Paramount's  Sparkling  Special 


THE 


:gEg^ 


DAILY 


Thursday,  January  12,  1925 


r" 


LAST  MINUTE  DEVELOPMENTS  IN 
THE  INVESTMENT  FIELD  AND  THE 
DAY'S   QUOTATIONS   ON    FILM    ISSUES 


Financial 


HOW  BANKERS  VIEW  MOTION  PIC- 
TURES—WEEKLY RESUME  OF  IN- 
DUSTRY'S      FINANCIAL       STRUCTURE 


Many  Factors  Cited  as  Reasons 
for  Prosperity  During  Year 


Los  Angeles — Prosperity  for  the 
picture  industry  in  1928  is  seen  by 
C.  C.  Wakefield,  financial  editor  of 
"The  Express."  Elements  he  sees 
in  support  of  his  contention   are: 

1.  Numerous  consolidations  made 
during  1927  should,  during  1928, 
bring  about  economies  in  operation, 
lower  production,  distribution  and 
exhibition  costs  and  broader  mar- 
kets. 

2.  Vast  sums  expended  during  1927 
on  new  theater  construction  should, 
during  1928,  begin  to  show  a  satis- 
factory   return    on    the    investment. 

3.  New  inventions,  such  as  the 
Vitaphoncj  etc.,  increased  use  of  mo- 
tion pictures  for  education,  religious 
and  industrial  purposes,  should  bring 
added  profits. 

4.  Continued  development  of  for- 
eign markets  and  normal  increase  in 
theater  attendance  in  United  States 
helps  to  build  profits. 

5.  More  efficient  and  systematic 
methods  used  in  production,  less 
waste,  gradual  reduction  of  high 
salaries  to  stars,  etc.,  will  tend  to 
reduce  operating  costs  and  build  up 
net  profits. 

6.  Improvement  in  type  of  pic- 
tures, added  vaudeville  attractiolns, 
added  conveniences  to  patrons,  etc., 
all  definitely  help  in  bringing 
greater  entertainment  to  the  movie- 
goer— which  in  turn  means  bigger 
attendance. 

"Although  the  year   1927  will  long 


EDWARD  B.SMITH 
&C0. 

Members  New  York,  Philadelphia 
and  Boston  Stock  Exchanges 


Corporate 
Financing 


Philadelphia 
New  York  Boston 


Pathe  Dividend? 

Postponed  meeting  of  direc- 
tors of  Pathe  Exchange  will 
be  held  soon  at  which  the  com- 
mon dividend  action  will  again 
be  considered.  In  view  of  the 
present  condition  of  the  com- 
pany, it  would  appear  reason- 
able to  expect  omission  of  the 
$1  quarterly  payment  on  the 
Class  A  stock  now  selling  at 
17^  against  a  1927  high  of  43, 
states  "The  Wall  St.  Journal." 


stand  out  as  one  marked  by  numer- 
ous gigantic  mergers  in  the  motion 
picture  field,  that  movement  has  not 
yet  reached  its  end,  and  consolida- 
tions, long  talked  of,  will  probably 
be  consummated  during  1928"  he 
continues. 

"Competition  is  keen,  but  compe- 
tition is  an  element  which  the  in- 
dustry has  long  been  well  ac- 
quainted with  and  it  holds  few 
secret  problems.  Few  industrial 
companies  have  expanded  as  have 
the  large  motion  picture  organiza- 
tions in  order  that  production,  dis- 
tribution and  exhibition  facilities 
be  such  that  their  markets  will  be 
protected." 


NEW  CONSOLIDATED  STOCK 
PRICED  AT  $26.50  SHARE 


Ofifering  is  being  made  today  of  the 
new  issue  of  300,000  shares  of  $2 
cumulative  participating  preferred 
stock  of  Consolidated  Film  Indus- 
tries previously  announced.  The 
banking  groups  making  the  offer  are 
Hornblower  &  Weeks,  Cassatt  &  Co. 
and   Dominick   &   Dominick. 

The  stock  is  priced  at  $26.50  a 
share,  with  two  shares  of  common 
being  given  with  every  ten  shares  of 
preferred.  The  participating  pre- 
ferred is  entitled  to  $2  fixed  cumula- 
tive dividends,  and  will  participate 
share  for  share  with  the  common  in 
II  dividends  in  any  year  after  the 
common  stock  shall  have  received  $2 
per  share  in  that  year.  The  preferred 
is  callable  at  $35  and  dividends  at 
any  time.  The  company  agrees  not 
to  pay  dividends  on  the  common 
when  net  current  assets  are  less  than 
$2,400,000.  Application  will  be  made 
to  list  the  preferred  and  common  on 
the  New  York  Exchange. 


Financial 


Hieh 

40  Vs 


Am.    Seat.    Vtc 

*Am.     Seat    Pfd... 
♦Balaban     &     Katz. 
*BaI    &    Katz    Vtc. 
Eastman      Kodak 
*East.    Kodak    Pfd. 

*tFilm     Inspection 

*First    Nat'l    Pfd 

Fox     Film     "A"...    84 
tFox   Theaters   "A"  ZOYi 

*Intern'!    Project 

ttKeith's    6s    46    ..100J4 

Loew's,     Inc 58f^ 

ttLoew's,  6s  41ww.l06Ji 
ttLoew's,6s41x-war.lOO!/2 

M-G-M     Pfd 25  Kz 

M.  P.  Cap.   Corp...      7J4 
Pathe     Exchange      .      4 
Pathe   Exch.    "A"..    18 
tiPathe    Exch.    7s37  81 
Paramount    F-L    ..  .115^ 
Paramount    Pfd    ...121^ 
ttPar.Bway.5}4s51.102 

**Roxy     "A"     26 

**Roxy    Units    29 

**Roxy  Common   ..     7 

Skouras    Bros 41 

Stan.    Co.    of    Am..    54 
tTrans-Lux     Screen     3}4 
•♦United   Art.    Com.   IS 
♦♦United    Art.    Pfd.  85 
tUniv.    Pictures     . .    24 
Univ.     Pict.     Pfd..  139% 
tWarner     Bros.      ..    15  J4 
Warner  Bros.  "A".   23^ 


Low 

40H 


165       163M 


83^ 
20^ 

lOOJi 

57^8 
1065/g 
100^ 

25J4 

4 

81 

113% 
121!^ 
102 

23 

26 
6'A 

40 

S37A 
3H 

14 

80 

24 
13954 

IS'A 

22^ 


Close  ■ 

40A 

48 

60% 

73-4 

16454 

129 
45^ 

10454 

83M 
2054 
10 
100  J4 

57M 
10654 
10054 

2554 
754 
4 

175i 

81 
115 
12154 
102 


54 
3M 


24 

1397^ 
15% 
22.% 


Sales 

200 


1,100 


2,100 
500 

"io 

700 
20 

3 
100 
300 
200 
500 

2 

7,000 

600 

1 


1,900 


100 

80 

600 

1,400 


•Last  Prices  Quoted    **Bid   and    Asked    (Over 

the    Counter) 
tCurb  Market  ttBond    Market 


\OTE:  Balaban  4  Katz  is  listed  on  the 
ChicaKo  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and    Stanley   in   Philadelphia. 


Loew's  Profits  Off  in 

12-Week  Period  of  '27 

Net  profit  of  Loew's,  Inc.,  for  the 
12  weeks  ending  Nov.  20,  1927 
showed  a  drop  from  the  correspond- 
ing period  in  1926,  the  income  of  $1,- 
257,054  after  depreciation  and  taxes 
comparing  with  $1,299,151  in  1926. 
It  is  equivalent  to  $1.19  a  share  as 
against  $1.22  a  share  for  the  twelve 
weeks  of  1926. 


Leo  in  Chicago  Guarding 
Ascher  Interests  for  Fox 

Chicago — Joe  Leo  is  here  from  New 
York  to  look  after  the  financial  in- 
terests of  Fox,  in  the  receivership  ac- 
tion brought  against  the  Ascher  cir- 
cuit. It  would  not  be  surprising  to 
see  Leo  named  by  the  receivers  to 
operate  the  circuit.  Fox  recently  se- 
cured practical  control  of  the  Ascher 
chain,  through  purchase  of  a  $500,- 
000  stock  issue. 


A.  P.  Giannini  in  N.  Y.  Jan.  25 

San  Francisco^ — A.  P.  Giannini, 
president  of  the  Bancitaly  Corp.,  will 
be  in  New  York  Jan.  25,  to  attend 
postponed  meeting  of  the  company 
Shortly  after  he  will  leave  for 
Europe. 


INTERESTS  MUTUAL  IN 
PREVENTING  ERAUDl 


This  is  the  fourth  and  concludin, 
article  of  the  series  by  Edward  L 
Greene,  outlining  the  co-operatio 
being  given  the  industry  by  the  Na 
tional  Better  Business  Bureau,  o 
which  he  is  general  manager,  i 
preventing  fraudulent  film  scheme 

Adoption  by  six  large  Americai 
producers  of  motion  picture  news 
reels  of  a  code  of  advertising,  de 
veloped  by  the  Bureau  in  coopera 
tion  with  the  M.P.P.D.A.  is  one  o 
the  most  recent  moves  for  publii 
confidence  and  good  will  made  b; 
the  motion  picture   industry. 

Two  years  ago  certain  undesirabl 
practices  in  newsreel  advertising 
contained  with  respect  to  occasiona 
competitive  statements  inaccurate 
claims  as  to  what  the  newsreels  con 
tained.  The  effect  was  confusion  ii 
the  public  mind,  which  if  not  dis 
sipated  would  have  invited  prejudice 
and  consequently  reacted  to  the  de 
triment  of  the  industry.  The  back 
bone  of  the  code  is  the  acceptance 
of  the  principle  that  the  interests  o 
the  industry  and  the  public  are  iden 
tical. 

The  National  Better  Business  Bu 
reau  and  its  41  affiliated  local  Bur 
eaus  follow  a  well-organized  an 
definite  campaign  in  their  protectioi 
of  the  public.  Investigation  head 
the  list  of  preventatives  against  thi 
faker.  Dissemination  of  facts  fol 
lows,  and  punitive  action  is  takei 
as  a  last  resort. 

Telling  the  public  is  accomplished  in  man 
ways.  In  the  motion  picture  industry,  th 
method  adopted  has  been  singularly  efTectiv 
through  contact  with  the  Motion  Pictur 
Producers  and  Distributors  of  America,  In< 
Printed  bulletins  which  describe  que'tionabl 
promotions  in  or  near  the  larger  cities  ar 
distributed  among  newspapers,  industrial  or 
ganizations  and  the  public.  In  this  way,  th 
warning  to  "Investigate  Before  Investing' 
has  become  a  tangible  asset.  Newspape 
publicity  exposing  unfair  practices  and  urg 
ing  the  public  to  check  up  with  legitimat 
motion  picture  contacts  has  done  much  t 
preserve  good  will   for  the   industry. 

Direct  contact  with  the  moving  picture  pub 
lie  is  also  maintained  by  means  of  slide; 
which  some  exhibitors  in  local  Bureau  citie 
have  run,  urging  their  patrons  to  refer  ti 
the  Better  Business  Bureau  any  questionabli 
solicitations  which  come  to  them.  Exhibitor 
can  aid  in  this  campaigri  of  goodwill  pro 
tection  by  cooperating  with  the  Bureaus  a 
all  times. 


Form   Theater   Firms 

Philadelphia — Permit  has  been  issued  for 
building  a  theater  on  Baltimore  Ave.  above 
47th  St.  at  a  cost  of  $180,000.  Owners  are 
Brown  &  Sons.  145  Fairmount  Ave.  Archi- 
tect  is   I.   W.   Levin,    1011    Chestnut   St. 


Fleetwood,  Pa. — A  theater  is  planned  as 
part  of  a  project  to  cost  $55,000  by  the  Fire- 
men's Ass'n.  of  Berks  County. 


Increasing   Capital  of 
North  Carolina  Chair 

Charlotte,  N.  J.— The  recentb! 
completed  reorganization  of  the  Ca' 
rohna  Theaters,  will  be  followed  b; 
increasing  outstanding  capital  fronL 
$300,000  to  $500,000,  according  to  Ff 
J.  Turner  general  manager. 

Ground    now    is    being    cleared    at 
Lincolnton    for    the    construction    ot 
a  new  $100,000  theater,  the  next  proj 
ject  in  the  program  of  expansion.    | 


A'* 


300,000  Shares 
$2  Cumulative   Participating  Preferred 

Consolidated  Film  Industries,  Inc. 

Capitalization 

Upon   completion   of   the   present   financing,   capitalization   of   the    Company   will   be   as   follows: 

Authorized  To  be  Presently  Issued 

$2.00  Cumulative  Participating  Preferred  Stock   (no  par   value )    400,000  shs.  300,000  shs. 

Common  Stock   (no  par  value)    400,000  shs.  400,000  shs. 

The  Participating  Preferred  Stock  will  be  entitled  to  a  $2  fixed  cumulative  dividend  in  preference  to  any  dividend  on  the 
Common  and  will  participate  share  for  share  with  the  Common  in  all  dividends  in  any  year  after  the  Common  stock  shall  have 
received  $2  per  share  in  that  year.  It  will  be  callable  at  $35.00  and  dividends  and  entitled  in  voluntary  liquidation  to  the  dis- 
tributable assets  up  to  $35.00  and  dividends  in  priority  to  the  Common.  It  will  be  without  voting  power  except  upon  proposals 
to  change  the  authorized  stock  of  the  company  and  except  after  and  only  during  the  continuance  of  default  in  the  payment  of 
four  consecutive  quarterly  installments  of  the  fixed  dividend.  The  Company  agrees  not  to  pay  any  dividends  on  its  Common 
shares  when   Net   Current  Assets    are,   or   would   be   reduced   by    such  payment  to,   less   than  $2,400,000. 

We  submit  the  following  from  the  letter  of  Mr.  Herbert  J.  Yates,  President  of  the  Company : 

History  and  Business 

Consolidated  Film  Industries,  Inc.  of  Delaware  is  being  incorporated  to  succeed  a  Company  of  a  similar  name 
formed  in  March,  1924  under  the  laws  of  New  York,  for  the  developing  of  motion  picture  negatives,  printing  the 
necessary  positives  and  delivering  the  positives  as  instructed  by  the  motion  picture  producer  or  distributor,  thus 
rendering  an  essential  service  to  the  motion  picture  industry.  The  Company  operates  six  plants,  known  in  the  mo- 
tion picture  industry  as  "laboratories,"  in  New  York,  New  Jersey  and  California. 

Consolidated  Film  Industries,  Inc.  is  believed  to  be  the  largest  concern  of  its  kind  and  is  the  largest  purchaser 
of  motion  picture  film  in  the  world.  The  business  has  been  built  up  on  the  sound  foundation  of  quality  and  service 
at  a  price,  in  most  instances,  below  the  motion  picture  producer's  own  laboratory  cost.  This  low  price  has  been 
made  possible  through  the  Company's  efificient  and  large  scale  operations. 

The  success  of  this  service  is  indicated  by  the  fact  that  the  Company  does  laboratory  work  for  the  following: 
*First  National  Pictures,  Inc.  Joseph  M.  Schenck  Enterprises  *Kinograms  Publishing  Corp. 

*Metro-Goldwyn-Mayer  Corp.  *Lumas  Film  Corporation  Douglas  Fairbanks  Productions 

*United  Artists   Corporation  Producers  Distributing  Corporation  *F.B.O.   Productions,   Inc. 

*International  ^News  Reel  Corp.  Mary  Pickford  Studios  *Hearst  News  Service,  Inc. 

Columbia  Pictures  Corp.  *Film  Booking  Offices  of  America,  Inc.  *Chadwick  Pictures  Corp. 

Paramount-Famous-Lasky  Corp.  Loew's,  Inc.  *Rayart  Pictures  Corp. 

Winkler  Pictures,  Inc.  Gloria  Swanson  Productions  *Artclass  Pictures  Corp. 

*  Under    important    volume    contracts. 

In  addition  to  the  above,  the  Company  has  numerous  other  customers,  including  many  industrial  concerns  supplied 
through  a  special  Industrial  Department.    Early  in  1928  a  department  will  be  opened  to  service  amateur  needs. 

Sales  and  Earnings 

Sales  and  earnings  of  the  predecessor  Company  since  incorporation  and  of  subsidiary  companies  now  owned,  after 
eliminating  interest  of  $68,176  paid  on  indebtedness  incurred  in  connection  with  acquisition  of  new  properties  and 
liquidated  prior  to  October  31,  1927,  as  audited  by  Messrs.  Ernst  &  Ernst,  have  been  as  follows: 

Net   After   Depreciation 
Footage     Processed  Net  and    Federal   Taxes  Per  Share 

Years  (Company    figures)  Sales  at  present  rate  Preferred 

1927  (10  mos.)    294,099,611  $6,441,775  $929,676  $3.09 

1926    318,110,439  7,641,879  802.371  2.67 

1925    274,065,855  7,486,387  920,651  3.06 

1924    (9   mos.)    171,032,137  4,536,465  478,044  1.59 

Based  on  67,845,184  feet  processed  in  November  and  December,  net  earnings  after  taxes  for  the  full  year  1927 
should  approximate  $4.00  a  share  of  Participating  Preferred  Stock,  or  $1.50  a  share  on  the  Common  after  deducting 
a  full  year's  Preferred  dividend  requirement. 

Decline  in  1926  earnings  was  due  to  reduction  of  selling  prices  in  anticipation,  but  before  realization,  of  lower  costs 
resulting  from  increased  volume. 

Assets 
Pro  Forma  Consolidated  Balance  Sheet  as  of  October  31,  1927,  after  giving  efifect  to  the  acquisition  of  the  assets 
and  liabilities  of  the  predecessor  Company,  including  the  retirement  of  its  Preferred  Stock  and  $1,000,000  additional 
working  capital  provided  by  this  financing,  as  certified  by  Messrs.  Ernst  &  Ernst,  showed  Net  Quick  Assets  in  excess 
of  $2,400,000  and  a  ratio  of  Current  Assets  to  Current  Liabilities  of  approximately  4  to  1. 

Messrs.  Ford,  Bacon  &  Davis,  Inc.  have  certified  the  Companies'  plants  and  equipment  to  have  a  sound  value 
(reproduction  cost  new  less  depreciation)  of  $2,291,246.  Net  Tangible  Assets,  including  plants  at  appraised  value, 
are  equal  to  $15  per  share  of  Preferred  stock. 

Management 
Management  and  control  of  the  Company  will  continue  in  the  hands  of  those  responsible  for  its  present  position 

in  the  industry.  ~      •         ,        .    .  r-         .  t  •  , 

We  are  offering  the  above  described  Preferred  shares,  when,  as  and  if  issued  and  delivered  to  us,  subject  to  approval 

of  counsel  at 

$26. S^  per  Share 
With  every  10  Shares  of  Preferred,  2  Shares  of  Common  will  be  given 

HORNBLOWER  &  WEEKS 
CASSATT  &  CO.  DOMINICK  &  DOMINICK 

The    foregoing    statements    are    obtained    from     official    sources    and    are    believed    to    be    correct. 


*-— , 


I>AILY^      Thursday,  Jan.    12,    1928 


JlJIlf^ofbiAJeMUk 


r^ 


De  Mille  to  Make  2  Reel  Comedies? 

Universal  Signs  Conrad  Nagel  and  Renee  Adoree  for  ''Michigan  Kid" — Molnar  to  Write  Series  of 
Originals  for  Paramount — Clara  Bow  111— Ray  Griffith  Plans  English  Film  Work — Other  Coast  News 


SERIES  TO  BE  MADE  rOR 
PATHE  IS  COAST  REPORT 


Cecil  B.  De  Mille  is  considering 
production  of  a  series  of  two  reel 
comedies  for  Pathe,  according  to  re- 
port. This  contrasts  with  a  previous 
report  that  Mack  Sennett  is  to  take 
over  all  comedy  production  for  Pathe, 
embracing  features  as  well  as  short 
subjects.  However,  it  is  now  stated 
the  proposed  De  Mille  comedies 
would  be  in  addition  to  the  Sennett 
releases  through  Pathe. 

Vernon  Smith,  formerly  of  the 
Sennett  forces,  now  is  at  the  De  Mille 
plant,  and  is  understood  to  be  negoti- 
ating a  contract  with  De  Mille,  under 
terms  of  which  he  would  produce 
and  supervise  the  proposed  two  reel- 
ers. 


Production  of  "Harold 
Teen"  Starts  Next  Week 

Filming  is  to  begin  next  week  on 
"Harold  Teen,"  under  direction  of 
Mervyn  Le  Roy  at  First  National. 
Arthur  Lake  is  slated  for  the  title 
role,  with  Alice  White,  Mary  Brian 
and  Lucien  Littlefield  are  to  be  in 
the  cast. 


{ 


M-G-M  Renews  Bert  Roach  Contract 

Bert  Roach  has  signed  a  new  long 
term    contract    with    M-G-M. 


Doris  Dawson  Opposite  Burns 

Doris  Dawson  has  been  selected 
by  Neal  Burns  to  play  the  leading 
role  in  his  newest  Paramount-Chris- 
tie comedy,   "Just  the   Type." 


Lillyan  Tashman  in  "U"  Cast 

Director  Ernst  Laemmle  has  cast 
Lillyan  Tashman  for  "Phyllis  of  the 
Follies."  Other  principals  are:  Alice 
Day,  Matt  Moore  and  Edmund 
Burns.  Arthur  Gregor  wrote  the 
story  which  John   Clymer  adapted. 

De    Mille    Assigns    Viola   Louise 

Viola  Louise  has  been  cast  in 
"The  Godless  Girl,"  Cecil  B.  De 
Mille's  personally-directed  production 
which  recently  was  put  into  produc- 
tion. 


Lang  to   Make   Adamson   Original 

Walter  Lang  has  been  signed  by 
Columbia  to  direct  an  original  by 
Ewart  Adamson,  based  on  the  Near 
East. 


Two    More    Hoxies    Finished 

Al  Hoxie  has  completed  the  sec- 
ond and  third  pictures  of  his  series 
of  eight  which  he  is  making  for 
Krelbar  Pictures  Corp.  The  pictures 
are  "Battling  Burke"  and  "Out- 
lawed." William  M.  Pizor  super- 
vised. 


Nagel- Adoree  Team 

Universal  has  signed  Conrad 
Nagel  and  Renee  Adoree  for 
the  leading  roles  in  "The 
Michigan  Kidj,"  which  Irvin 
Willat  is  to  direct.  Peter  Milne 
adapted  the  story  by  Rex 
Beach. 


CLARA  BOW  ILL;  WORK 
ON  PRODUCTION  STOPS 


Work  is  expected  to  be  resumed 
this  week  on  "Red  Hair,"  production 
of  which  was  suspended  owing  to 
illness  of  Clara  Bow.  Clarence  Bad- 
ger is  directing  the  picture  with 
Lane  Chandler  opposite.  Miss  Bow's 
next  picture,  "Ladies  of  the  Mob," 
will  be  directed  by  William  Well- 
man.  Richard  Arlen  is  to  play  op- 
posite. 


Court  Queries  Evaluation 
Method  in  "Credit"  Suit 

Suit  for  $100,000  "balm,"  has  been 
filed  against  Universal  by  James 
Madison  and  James  Gruen,  scenario 
viriters,  who  charge  they  were  given 
no  credit  in  publicity  in  connection 
with  premiere  in  Los  Angeles  of 
"The  Cohens  and  Kelly's  in  Paris," 
which  they  wrote.  This  was  in  vio- 
lation of  their  contract,  they  say.  De- 
murrer of  Universal  to  the  complaint 
was  sustained  and  upon  the  plaintiffs 
placed  burden  of  amending  their 
complaint  to  detail  just  how  they 
arrive  at  the  claim  value  of  their 
chagrin. 

Conklin    Going    to    Honolulu 

Chester  Conklin  is  now  en  route 
for  a  three  weeks'  vacation  in  Hono- 
lulu. 


"U"  Assigns  Faith  Thomas 

Faith  Thomas  has  been  assigned 
by  Universal  to  adapt  "Scandal"  in 
collaboration  with  Nan  Cochrane. 
The   story  is  by   Cosmo   Hamilton. 

Doty   Preparing    "Tenth   Avenue" 

Douglas  7..  Doty  is  preparing  con- 
tinuity and  adaptation  of  "Tenth 
Avenue,"  which  William  de  Mille 
will  direct  for  Pathe.  Phyllis  Haver 
will    be    featured. 


Hebert   in   "Be    Yourself" 

Henry  Hebert  has  been  cast  in 
"Be  Yourself,"  new  Reginald  Denny 
production  recently  started  at  Uni- 
versal. 


^ 


TO  WRITE  ORIGINALS 


Ferenc  Molnar,  Hungarian  play- 
wright, is  to  write  a  series  of  orig- 
inals for  Paramount.  He  now  is 
engaged  in  writing  a  story  for  Adol- 
phe  Menjou.  Several  years  ago,  the 
company  produced  his  play,  "The 
Swan." 


Dix  in  Davis  Play 

"Easy  Come,  Easy  Go,"  adaptation 
of  the  Owen  Davis  stage  play,  is  to 
be  Richard  Dix's  next  for  Paramount. 
Gregory   La   Cava  will  direct. 


Raymond  Griffith  Going  to 
England  for  Film  Work 

Raymond  Griffith  is  preparing  to 
leave  for  England  where  he  plans  to 
engage  in  picture  work.  R.  William 
Neill,  director,  also  leaves  soon  for 
abroad,  where  he  is  to  direct  for 
British    Lion    Prod. 


A  Little 

from  ''Lots'' 


By   RALPH    WILK 


Cast  in  Stage  Role 

Dorothy  Appleby  has  been  cast  for 
the  same  role  she  played  on  the 
stage  in  "Square  Crooks,"  which  Fox 
is  producing. 


Taylor    in   "Cream   of   the    Earth" 

Stanley    Taylor    has    been    cast    in 
"Cream   of   the   Earth"   at   Universal. 


New  Menjou  Film  Started 

Adolphe  Menjou  has  started  pro- 
duction of  his  new  Paramount  ve- 
hicle, "Captain  Sferreol,"  under  di- 
rection of  Lothar  Mendes.  Evelyn 
Brent,  Nora  Lane,  William  Collier, 
Jr.,  Raoul  Paoli  and  Claude  King 
are  in  the  cast. 


"Hold    Everything,"    Daniels'    Next 

"Hold  Everything"  is  title  selected 
for  Bebe  Daniels'  next  picture. 
Clarence  Danger  will  direct.  The 
story  is  an  original  by  John  Mc- 
Dermott. 


King   in    Brenon    Film 

Emett  King  has  been  cast  in 
"Laugh,  Clown,  Laugh,"  which  Her- 
bert Brenon  is  directing  for  M-G-M. 

"Street  Angel"   is   New   Fox   Title 

Fox  has  changed  title  of  "Lady 
Cristilinda"  to  "The  Street  Angel." 
Janet  Gaynor  and  Charles  Farrell 
are  featured  in  the  production  based 
on  Monckton  Hoffman's  novel  which 
Frank   Borzage   directed. 

Johnston  to  Stage  Wampas  Show 

John  Leroy  Johnston,  new  head 
of  studio  publicity  for  Columbia, 
will  direct  the  show  and  ball  enter- 
tainment at  the  annual  Wampas 
frolic  to  be  held  at  the  Amsassador 
Feb.  25.  Mark  Larkin  is  chairman 
of  the  executive  committee.  Ray 
Davidson  will  attend  to  the  busi- 
ness administration,  Harold  Hurley 
will  handle  finances  and  Sam  W.  B. 
Cohn,  publicity. 


Hollywo 

KEEP  an  eye  on  Hugh  Beaumo 
Hugh  was  a  huge  success  in  t 
commercial  banking  field  in  the  Ea 
but  was  so  badly  bitten  by  the  sere 
bug  that  he  left  an  excellent  po 
tion  to  come  to  Hollywood.  He  h; 
appeared  in  four  First  National  p 
tures. 

*  *         * 

Our  Passing  Show:  Rich- 
ard Dix  praising  John  Deck- 
er's art  work;  Noah  Beery 
and  Felix  Young  visiting  the 
Metropolitan  studio;  Harry 
Carr  and  John  W.,  Krafft 
chatting  at  the  De  Mille  stu- 
dio.     * 

*  *         * 

All  fan  letters  do  not  carry  hone 
ed  words  of  praise.     One  star  recen 
ly  received  a   letter  containing  ma: 
suggestions,  none   of  which  could 
considered    constructive    or    friendl; 

*  *         * 

It  is  not  generally  known 
that  genial  Glenn  Allvine  is  a 
law  graduate.  Glenn  studied 
Blackstone,  but  deserted  the 
law  in  favor  of  newspaper 
work. 

Jack  Egan,  who  is  appearing  u 
"The  Headliner,"  may  play  an  im 
portant  role  in  "Harold  Teen,"  whicl 
will  be  made  by  First  National. 

*  *         * 

Harmon  Weight  is  keeping  busy 
He  directed  "The  Symphony,"  which 
has  been  highly  praised.  He  is  nou 
completing  the  direction  of  "Mid 
night    Madness"    at    the    De    MilU 

studio. 

*  *         * 

Members  of  the  film  colony 
took  much  interest  in  the  na- 
tional professional  golf  totu-na- 
ment  held  in  Los  Angeles.  Lee 
H.  Burroughs  and  Tyler 
Brooks  were  among  the  boys 
who  watched  the  playing. 
Johnny  Mescall,  the  camera- 
man, was  among  the  entrants. 

*  *         * 

By  the  way,  the  tournament  arous- 
ed so  much  interest  that  golf  instead 
of  films  was  the  main  topic  of  dis- 
cussion at  the  Hollywood  Plaza  for 
several   days. 

*  *         * 

More  Passing  Show:  Jack  Demp- 
sey  and  Estelle  Taylor  dining  in 
Hollywood;  Walter  Wanger,  Bob 
Kane,  Sam.  Jaffe,  Frank  Tuttle  and 
Wilson  Mizner  taking  a  course  in 
outdoor  gymnastics. 


THE 


I  .lursday,  January  12,  1928 WM'^^^  DAILY 


-<^E^ 


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i" 


OAILV 


Thursday,  January  12,  9 


Sam  Sax 

Announces 

Purchase  of  the 
Motion  Picture  Rights 

to 


"ABIE 

of  the 

U.  S.  A." 

by  Arthur  Caesar 
To  be  produced  as  a 

Gotham  Special 

RELEASED  BY 

Lumas  Film 
Corporation 

Sam  Sax,  President 
Budd  Rogers,  Vice-President 


1650  Broadway!  New  York  City 


National  Claims  Big 
Saving  in  Equipment 


{Continued   from   Page    1) 

nothing  to  supply  but  service.  Sales  of 
pictures  machines;  of  any  of  the  var- 
ious items  which  have  long  been 
associated  with  the  necessities  of 
theater  operation  and  maintenance  are 
of  secondary  importance  and  inci- 
dental only  to  the  rendering  of  ser- 
vice. The  lowly  thumb  tack  remains 
a  push  pin.  Its  cost  is  established. 
Its  selHng  price  may  vary,  but  its 
value  must  fluctuate  and  is  affected 
by  the  urgency  of  demand  for  it.  In 
other  words,  if  an  exhibitor  finds  his 
supply  of  thumb  tacks  exhausted,  and 
he  is  unable  to  post  his  paper  with- 
out them,  quick  service  rendered  in 
supplying  the  demand  takes  preced- 
ence over  all  else.  And  so  with  car- 
bons; with  film  cement;  with  every 
commodity  identified  with  the  me- 
chanical operation  of  the  theater. 

"Theater  outfitting,  it  must  be  ad- 
mitted, has  long  been  conducted  in  a 
rather  disjointed  and  haphazard  man- 
ner. In  order  to  assist  in  correcting 
this  condition.  National  instituted  an 
engineering  division  shortly  after  the 
company  was  formed. 

"Another  outstanding  achievement 
of  National  during  its  first  year  was 
the  establishment  of  the  One-Con- 
tract Plan  Sales  Department. 
Through  this  department,  collaborat- 
ing with  the  Engineering  Division, 
National  offers  a  complete  service  to 
both  the  owners,  and  prospective 
owners   of  theaters. 

"In  assuming  the  position  of  com- 
plete theater  outfitters,  it  was  neces- 
sary for  National  to  take  over  dis- 
tribution of  pipe  organs.  So,  through 
a  process  of  elimination,  the  execu- 
tives set  about  to  secure  the  highest 
type  of  organ  available.  The  Kilgen 
Wonder  Organ  was  selected. 

"The  necessity  for  specialization 
in  each  department  of  theater  out- 
fitting was  recognized  in  forming  the 
organization.  Therefore,  interior  dec- 
orating, stage  scenery  and  drapery 
ck-partments  were  installed  in  each 
of   the   four   National   Divisions. 

"Realizing  fully  the  importance  of 
service  after  sales,  a  twenty-four  hour 
service  policy  has  been  established  in 
each  of  the  31  National  branch 
stores." 


Sailing    for    Europe    Saturday 
Tod    Browning,     director    of    Lon 
Chaney    pictures    for    M-G-M,    is    in 
Ni'w  York.     He  sails  Saturday  for  a 
vacation  in   Europe. 


Ruth    Taylor    Arriving    Sunday 

Ruth  Taylor,  who  is  making  a  per- 
sonal appearance  tour  in  connection 
with  "Gentlemen  Prefer  Blondes,"  is 
slated  to  arrive  in  New  York  Sun- 
day. Incidentally  in  yesterday's 
article,  Miss  Taylor,  who  is  one  of 
Paramount's  "future  stars,"  named  by 
Jesse  L.  Lasky,  was  referred  to  as 
Lorelei  Lee,  which  is  her  screen  name 
in  "Blondes." 


Kissock  Managing  Two 

Villa  Park,  111. — Harvey  Kissock, 
manager  of  the  York  at  Elmhurst, 
also  has  taken  over  management  of 
the  recently  opened  Villard. 


dijL);: 


M 


Term  Radio  Pictui 
as  Distant  Possibi 

(Continued    from    Page    1) 

ments.  Western  Electric  mai  f 
turcs  the  Movietone  and  Vita  o 
apparatus. 

Dr.     C.     Francis    Jenkins,    P'|iejs; 
in  efforts  to  transmit  films  by 
is   working  on  a  device   he   say 
bring  pictures   to   the   home   wi 
outlay   equal   to   a   moderately-]  ct 
radio    set,    and    recently    declar 
would   be   ready  soon. 

In  England,  John  L.  Baird  of 
don  has  a  device  with  which  heiu 
cessfuUy  has  transmitted  pictur  I 
radio.  The  machine  was  de  o 
strated  recently  before  the  Roy;  Ii 
stitution. 

However,  it  is  considered,  ev( 
those  engaged  in  the  experinntt 
that  radio  pictures  are  "a  long  \' 
off."  In  this  connection,  it  is  pc  t 
out,  that  there  still  remains  el 
development  in  the  perfection  of  ils 
ing  films.  Extensive  experiment:, v;] 
be  necessary  to  prevent  existinj  do 
fects  of  talking  films,  and  brinjtlj 
processes  up  to  the  standard  of 
fection  and  efficiency,  wh 
make  them  the  success  aime 
their  sponsors. 


luj 


81 


lich   vil— 
led  i  ^ 


French  Meeting  to 
Act  on  Quota  Mat 

(Continued   from   Page    1) 

over  and  disposing  of  the  licenls- 
Under  the  law,  a  French  film  w  j 
be  one  produced  entirely  by  a  Fric 
company,  but  without  restriction 
foreign  capital.  Foreign  firms 
form  doinestic  companies  but  i;i 
arios  must  be  written  and  the  ii 
ture  directed  by  Frenchmen 
25  per  cent  of  the  cast  French.  P  t 
ever,  the  exact  definition  of  a  Fr  ic 
film  is  to  be  determined  by  a  in 
mittee  to  be  named.  The  prop  ;e 
law  is  flexible,  so  that  the  ratio  ,ai 
be  revised  at  the  end  of  the  r: 
year. 

Exhibitors,  who  were  reportedti 
posed   to  the  quota,  are  declared) 
ing  won  over  to  it  by  recomme  |a| 
tion   for   removal   of   the  amuserm 
taxes. 


Tallmadge  to  Saginaw 
Adrian,  Mich.  —  Kenneth  "! 
madge,  manager  of  the  Croswell 
Family  since  their  acquisition  by 
W.  S.  Butterfield  interests,  has  1 
named  manager  of  the  new  Ten 
Saginaw.  He  is  succeeded  by  ]|! 
worth  Hamer,  for  the  last  year  ■ 
nected  with  the  Kunsky  interest 
Detroit. 


New  Theaters  Planned  in  Va 

Richmond,  Va.— With  250  thc;i 
in   operation  in   the   state,   a   nii\i 
of    others    are    to    be    launchi.' 
year.     One  of  the  outstanding  ot 
bouses    is    the    William    Byrd,    ur 
construction  here  at  a  cost  of  ?4' 
000.    Charles    A.    Somma    and    W 
Coulter  are  sponsoring  the  new  hO|;( 


Chicago  Theater  Sold  to   Bes 
Chicago— The    Mabel,   3920    \Lhi 
Ave.,     formerly     owned     by     Gee? 
Goumas,  has  been  sold  to  Sol  Be,.. 


1/ 


ALL  THE  NEWS 
ALL  THE  TIME 


OL.   XLIII     No.    11 


Friday,  January  13,  1928 


Price  5  Cents 


What  to  Do 

">»  INCE  introduction  of  the 
ij  Brookhart  bill,  many  opin- 
ions   have    been    expressed. 

- 

ps  wisdom,  its  practicability, 
s  chances  for  passage  or  de- 
;at  have  been  discussed. 
The  Federal  Trade  Commis- 
lon  declares  block  booking  is 
n  unfair  trade  practice.  The 
irookhart  bill  substantiates  this 
nd  also  seeks  to  ban  blind 
ooking  and  allocation  of  prod- 
ct.  Exhibitors  are  asking  The 
"ilm  Daily  what  to  do. 

Don't  Be  a  Dodo 

This  is  what  we  suggest: 
If  you  are  convinced  block  book- 
ig  is  all  wrong,  that  blind  booking 
basically  unsound,  that  producers 
aould  not  be  permitted  to  allocate 
roduct  to  their  own  or  affiliated  the- 
ters  without  calling  for  bids  on  an 
pen  market,  write  your  Congress- 
lan  and  tell  him  to  vote  for  Brook- 
art's  bill. 

If  you  think  the  present  system  is 
ght,  advise  your  representative  in 
ongress  that  you  would  like  to  see 
le   bill   defeated. 

The  point  is:  do  something.  Your 
gislator  in  Washington  won't  know 

hat  to  do.  If  his  constituents  don't 
ike  the  trouble  to  advise  him,  some 
aid  lobby,  interested  either  for  or 
gainst  the  measure,  will  buzz  him 
lenty  in  an  effort  to  influence  the 
ote.  The  exhibitor  has  a  chance 
0  shape  future  trade  policies  the  way 
e  wants  if  he  acts.  Don't  be  a 
odo. 

Doubling   Up 

Gotham  to  make  30  next  year — 
ust  twice  and  a  trifle  more  than  the 
urrent  line-up.  Important  and  good 
ews  for  ye  exhib.  He's  learned  he 
an  depend  on  the  independents  these 
ays  for  steady,  consistent  values  in 
roduction,  available  at  a  figure  that 
ermits  him  to  stay  out  of  hock  and 
ven   turn   over   a  profit. 

That's  the  kind  of  a  job  Gotham 
5  doing — filling  a  definite  place  in 
he  distribution  scheme,  making  and 
aarketing  eminently  well  a  readih 
alable  line  of  goods,  and  thereby 
ssuring  for  exhibitors  and  for  itself 
he  continuance  of  an  organization 
hat  deserves  to  flourish. 

KAN  N 


30PICTURESPLANNEDF0R 
NEXT  YEARBY  SAM  SAX 

26  Gothams  and  4  Specials 

Will  Comprise  Firm's 

'28-'29  Schedule 

Thirty  features  will  comprise  the 
Gotham  output  for  1928-29,  under 
plans  just  completed  by  Sam  Sax, 
president  of  Gotham  and  Lumas,  who 
is  in  New  York  for  a  series  of  con- 
ferejnces  with  his  associate,  Budd 
Rogers.  Of  the  number,  26  will  be 
Gotham  productions,  with  the  remain- 
ing four  slated  as  specials. 

"While  our  definite  plans  are  nec- 
essarily not  complete  in  every  detail 
concerning  our  producing  and  re- 
leasing policy  for  the  season  of  1928- 
29"  states  Sax,  "we  are  fairly  settled 
upon  the  major  outlines  for  the  pro- 
(.Continued    on    Page    7) 

NEUFELDASKSEXHIBITORS 
TOBACKSANSAXPLAN 

Philadelphia — Endorsement  of  plan 
of  Sam  Sax  to  organize  a  co-operative 
producing-distributing  company  in  a 
tie-up  with  exhibitors,  along  the 
fines  of  the  original  First  National 
organization,  is  made  by  Oscar  Neu- 
feld,  president  of  De  Luxe  Film  Co., 
and  a  member  of  the  firm  of  Equity 
{Continued    on    Page    7) 


YEAR  BOOK  LISTS  1, 
EXPLOITATION  TIE-UPS 


Showmen  throughout  the  United 
States  have  turned  writers  for  the 
1928  FILM  DAILY  YEAR  BOOK. 
In  the  Exploitation  Guide  which  will 
be  one  of  the  interesting  features  of 
the  new  volume,  distribution  of  which 
will  begin  late  this  month,  are  listed 
about  1,000  exploitation  campaigns. 
They  are  applicable  to  every  type  of 

(Continued    cm    Page    4) 


GERMAN  MERGER  ASSURES 
OUTLETS  FORIST  NATIONAL 

Berlin  (By  Cable)— The  cjombi- 
nation  of  Emelka  and  Phoebus  under 
the  financial  control  of  J.  Von  Lus- 
tig  and  Richard  Weininger,  partners 
with  First  National  in  Germany,  will 
result  in  the  formation  of  one  of  the 

(Continued    on    Page    4) 


T.O.C.C.  CALLS  RALLY 
ON  BROOKHART  BILL 


De  Foresfs  View 

Dr.  Lee  De  Forest,  inventor 
of  De  Forest  Phonofilm  and  his 
audion  tube,  basic  factor  of 
radio,  adds  his  opinion  to  that 
of  others  making  experiments 
on  radio  pictures,  that  trans- 
mission of  pictures  by  radio  is 
remote,  so  far  as  practical  use 
is  concerned. 

"Television,  I  believe,  must 
continue  to  be  extremely  in- 
tricate, and  must  be  built  and 
operated  at  gfreat  cost  until  new 
discoveries  are  made  in  the  field 
of  physics." 


SHOOLMAN  GOINGTHROUGH 
WITH  POLI  CHAIN  DEAL 


Springfield,  Mass. — Deal  for  taking 
over  the  Poli  circuit  of  New  England 
houses  will  be  completed  this  month, 
n  the  opinion  of  Max  Shoolman,  head 
of  the  syndicate  buying  the  houses. 
Shoolman  emphasized  that  the  syndi- 
cate would  carry  out  its  plans  by  an- 
nouncement of  a  proposed  $3,000,000 
theater  planned  for  this  city,  to  seat 
around  4,000.  Actual  work  on  the 
(^Continued    on    Page    7) 


"EDDIE"  E 
COLUMBIA  SALES  HEAD 

E.  A.  (Eddie)  Eschmann  has  been 
appointed  general  sales  manager  of 
Columbia  Pictures,  according  to  re- 
port. He  is  slated  to  take  over  the 
new  post  Monday. 

Until  recently,  Eschmann  was  east- 
ern sales  manager  for  Pathe,  com- 
ing to  that  company  on  absorption 
by  Pathe  of  Associated  Exhibitors, 
of  which  he  was  general  sales  man 
ager.  Previous  to  that,  he  held  a 
similar  post  with  Columbia. 


Consolidated  Stock  Issue 
Is  Eagerly  Purchased 

Issue  of  300,000  shares  of  $2  cum- 
lative  participating  preferred  stock  of 
Consolidated     Film     Industries,     Inc. 
(Continued    on    Pag*    4) 


New  York  Exhibitors  Plan 

Luncheon  at  Astor 

January  26 

Declaring  that  "the  war  is  on"  the 
Theater  Owners  Chamber  of  Com- 
merce, New  York,  is  broadcasting  a 
call  to  independent  exhibitors  to  at- 
tend the  "rally  for  liberty"  luncheon 
at  the  Astor  Jan.  26.  The  purpose 
of  the  rally  is  to  map  plans  to  aid 
passage  of  the  Brookhart  bill  now 
pending  in  Congress. 

The  T.O.C.C.,  has  endorsed  the 
bill  and  pledged  its  best  efforts  to 
secure  enactment  of  the  measure. 
Several  organizations  throughout  the 
country  have  done  likewise.  J.  Ar- 
thur Hirsch  is  chairman  of  the  T. 
O.C.C.  committee  which  is  campaign- 
ing for  passage  of  the  Brookhart 
bill,  which  seeks  to  prohibit  block 
and  blind  booking  and  arbitrary  al- 
location   of    product. 

"You   must    take    sides   now    either 

(Continued    on    Page    7) 

TRADE  PAPIaDVERTISING 
TO[BEyi.P.A.TOPIC 

Trade  paper  advertising  is  to  be 
discussed  at  a  closed  meeting  of  the 
A.M.P.A.  scheduled  for  next  Thurs- 
day, it  was  announced  yesterday  by 
President   Bruce    Gallup. 

Proposed  discussion  of  the  sub- 
ject, it  is  stated,  is  due  to  widespread 
criticism  of  advertising  curtailment 
by  various  companies,  and  the  agree- 
ment to  limit  advertising  made  last 
spring  between  advertising  manag- 
ers in  New  York. 


■A\ 


Democrats  Attack  Plan  to 
Delay  Tax  Reduction 

Washington  Bureau  of  THE  FILM  DAILY 
Washington— Attack  on  the  Re- 
publican plan  to  delay  action  on  tax 
cuts  until  March  IS,  has  been 
launched  in  the  Senate  by  Democrats. 
However,  assurance  has  been  given 
that  the  reductions  made  would  be 
retroactive  to  Jan.  1.  The  measure 
provides  for  elimination  of  the  tax 
on  admissions  up  to  fl. 

"Let's  Talk  It  Over"  Is 
Best  Film  Board  Slogan 

Memphis— "Let's    Talk    It    Over," 
was    adjudged    best    of    slogans    for 
Film  Boards  submitted  by  secretaries. 
(Continued   on   Page    7) 


YHC 


DAILY 


Friday,  January  13, 


Vol  XLIII  No.  1 1     Friday,  Jan.  13, 1928     Price  5  CenU 


JOHN  W.  ALICOATE 


PoMishir 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Fofic,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York,  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


As  far  as  film  issues  were  concerned  yes- 
terday's market  maintained  a  placid  surface, 
with  no  distinct  trend  noticeable.  Paramount 
common  as  usual  headed  the  list  in  the  trad- 
ing,   4,500   shares   changing   hands. 

Sales 

600 


Am.  Seat.  Vtc .... 
*Am.  Seat  Pfd... 
♦Balaban  &  Katz. 
*Bal  &  Katz  Vtc. 
Eastman  Kodak  .  . 
♦East.  Kodak  Pfd. 
*tFilm  Inspection. 
•First  Nat'l  Pfd.. 
Fox  Film  "A" 
tFox  Theaters  "A" 
*Intern'l  Project.  . 
ttKeiths    6s    46     . . 

Loew's,     Inc 

ttLoew's,  6s  41  WW. 
ft  Loew's, 6s41x-war. 
*M.  P.  (iap.  Corp. . 
Pathe  Exchange  .  . 
Pathe  Exch.  "A". 
ttPathe  Exch.  7s37 
Paramount  F-  L. . .  . 
♦Paramount  Pfd.  . . 
ttPar.Bway.5}4s51. 

♦♦Roxy     "A"      

♦*Roxy  Units  . . .  . 
**Roxy   Common    . . 

Skouras    Bros 

**Stan.  Co.  of  Am. 
tTrans-Lux  Screen 
♦♦United  Art.  Com. 
♦♦United  Art.  Pfd. 
tUniv.  Pictures  . . 
Univ.  Pict.  Pfd... 
tWarner  Bros. 
Warner  Bros.  "A". 


High 

Low 

Close 

40^ 

40 

40 
48^ 

73  !4 

164Ji 

163^ 

164M 
129 

4/ 
104/8 

83  K 

82^ 

83/4 

20^8 

20^ 

20/8 
10 
100/2 

100}^ 

100^ 

58 

57/ 

5^% 

107'/, 

1065/^ 

1065/4 

1005/8 

100/ 

100/2 
7/ 
4 

4 

4 

1734 

17^ 

17/4 

81 

80^ 

81 

lis 

1135/8 

115 

1215^ 

102/2 

102^ 

102/2 

25 

22' 

>   •    •    • 

27 

24 

>   •    •   • 

7 

6 

•  •   *  • 

41 

39 

54 

531^ 

53/8 

m 

m 

3% 

15 

13 

•   .   •   > 

85 

80 

247^ 

24/8 

24/ 

99 

99 

99 

15  7/8 

15M 

15% 

23 

22  Ji 

23 

400 


2,500 
1,000 

"17 

1,100 

17 

13 

i',266 

400 

5 

4,500 


300 


300 

20 

500 

300 


•Last  Prices  Quoted    •'Bid   and    Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  4  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley   in   Philadelphia. 


Lillian  Gish  Leaves 

Lillian  Gish,  whose  latest,  "The 
Enemy,"  is  now  in  its  third  week  at 
the  Astor,  left  New  York  yesterday 
for  the  Coast.  She  will  be  guest 
of  Douglas  Fairbanks  and  Mary 
Pickford. 


Roadshow  Run  for  Goldwyn  Film 

Presentation  at  a  legitimate  house 
on  Broadway  at  roadshow  prices  of 
"The  Passionate  Adventure,"  last  of 
the  Ronald  Colman-Vilma  Banky  co- 
starring  films,  is  planned  by  Samuel 
Goldwyn. 


Changes  Made  in  Florida 
Chain  by  Patterson 

Atlanta,  Ga. — Several  appointments 
have  been  made  by  Williard  C.  Pat- 
terson in  Universal's  Florida  circuit. 
H.  M.  Johnson,  who  has  been  assist- 
ant to  Claude  Lee,  manager  of  the 
Arcade  and  Court,  Fort  Myers,  has 
been  assigned  to  Winter  Park  where 
he  is  managing  the  Baby  Grand  which 
re-opens  soon. 

H^rry  Botto,  who  has  been  in 
charge  of  Universal's  theater  in  Brad- 
enton,  becomes  manager  of  the  Ar- 
cade, at  Kissimmee,  succeeding 
George  HofTman  who  takes  over  the 
management  of  the  Edwards,  Sara- 
sota. Hoffman  succeeds  Malcom  Estes 
who  goes  to  the  Arcade,  West  Palm 
Beach  for  the  E.  J.  Sparks  Enter- 
prises. 


Johnson  Buys  Second  House 
Conneaut,  O. — H.  Ward  Johnson, 
who  last  week  purchased  the  Main 
also  has  purchased  the  LaGrande, 
formerly  owned  by  J.  C.  Flack.  John- 
son formerly  was  identified  with  the 
Liberty,  Geneva,  which  he  sold  a 
year  ago. 


Geiger  Joins  Tiffany-Stahl 
Cleveland — Lou  Geiger,  assistant 
division  manager  for  FBO  has  re- 
signed to  become  affiliated  with  the 
local  Tiffany-Stahl  exchange.  Al 
Geddes,  formerly  with  Columbia  also 
has  joined  the  Tiffany-Stahl  exchange 
as  head  booker. 


St,   Louis  Case  Continued 

St.  Louis — Trial  of  Oscar  Dane, 
proprietor  of  the  Liberty  Music  Hall. 
3627  Delmar  Blvd.,  St.  Louis,  Mo., 
on  a  charge  of  assaulting  Clay  Holmes 
while  he  was  acting  as  a  picket  in 
front  of  the  theater  during  a  labor 
controversy  last  February  has  been 
continued  generally  in  the  Court  of 
Criminal  Correction.  Attorney  for 
Holmes  told  the  court  that  Dane's 
condition  was  such  he  could  not  be 
brought  into  court.  Dane  is  suffering 
from    stomach    trouble. 


New  Faces  on  St.  Louis  Row 

St.  Louis — Many  new  faces  will  be 
noted  along  Film  Row  next  week. 
Ben  Reingold,  Fox  manager  at  Oma- 
ha, assumes  a  similar  post  here. 
Jimmy  Shea,  FBO  manager  at  Des 
Moines  moves  here  for  a  like  berth. 
William  Horn  has  been  added  to  M- 
G-M's  booking  department.  Stanley 
Benford  of  the  M-G-M  home  office, 
is  here  to  participate  in  the  launch- 
ing of  the  sales  develpoment  depart- 
ment together  with  Jack  Hellman, 
exploiteer,  under  supervision  of 
Harris  P.  Wolfberg,  district  manager. 


Raper  Gets  D.  M.  Fox  Office 

Des  Moines — Jack  Raper,  veteran 
member  of  the  Fox  sales  force  has 
been  named  manager  of  the  com- 
pany's local  exchange.  Raper  form- 
erly managed  the  Paramount  branch 
at   Minneapolis. 


Nebraska  City  Fire  Loss 
Nebraska  City,  Neb. — Interior  of 
the  Empress,  owned  by  Booth 
Brothers,  was  practically  destroyed 
by  fire  with  a  loss  of  $5,000.  Cause 
of  the  fire  is  unknown. 


Exhibitors 
Daily  Remimkr 


Get  copy  of 
1928  Film 
Daily  Year 
Book  when 
issued. 


Friday,  January  13,  1928 


Columbia  Acquires  Shorts 
for  Three  Territories 

Forty-eight  two  reel  comedies,  a 
ten  chapter  serial  and  a  number  of 
single  reel  novelties,  in  addition  to 
Screen  Snapshots  and  features  pro- 
duced by  the  company  are  distributed 
by  Columbia  exchanges  in  the  Min- 
neapolis, Omaha  and  Des  Moines 
territories. 

The  list  of  shorts  now  on  the  Co- 
lumbia list  in  these  territories  are: 
12  two  reel  Charlie  Chaplin  revivals; 
six  Winnie  Winkle  two  reel  com- 
edies; six  Hairbreadth  Harry;  Izzy 
and  Lizzie  and  Snub  Pollard.  Three 
series  of  eight  two  reelers  also  are 
available  in  Barnyard  Animals;  Lucy 
Strike,  Novelty  Brand,  and  the 
Aubrey  Group.  The  one  reelers  will 
be  slapstick  comedies  bearing  the 
brand  name  of   Crackerjacks. 


Radio   Still  Transmission  Planned 

Washington — Facsimile  transmis- 
sion of  stills,  messages  and  docu- 
ments is  planned  by  the  Radio  Corp. 
of  America,  which  has  applied  for 
permit  to  erect  a  station  for  the 
purpose  at  Rocky  Point,  N.  Y. 


Carrier  and  Long  in  N.  Y. 

James  Carrier,  general  manager  of 
the  Schine  circuit,  and  his  assistant 
Harry   E.   Long,  are  in   New  York. 


Pat  Dowling  in  N.  Y. 

Pat  Dowling.  advertising  and  pub- 
licity head  of  Christie  Film  Co.,  is 
in  New  York.  Prkt  of  "Tillie's 
Punctured  Romance,"  now  being 
edited  by  Ralph  Spence,  will  reach 
New  York  next  week,  he  stated. 


Ruben  Going  to  Coast 

Albert  G.  Ruben,  insurance  broker, 
expects  to  leave  Saturday  for  the 
Coast. 


CaU 
WAFILMS,  Inc. 

Walter  A.   Putter,   Pres. 
for 

Library  Stock  Scenes 

New   York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant    8181    1123    No.    Bronson    Ave. 


l\ 


Alpha  Fowler  Joins  "U' 
Subsidiary  at  Atla 

Atlanta — Alpha    Fowler,    in    A 
ta,    has    severed    his    connection 
Community     Theaters     Consolid|ec 
in  which  Arthur   Lucas  and  Wi 
E.    Jenkins    are    the    leading    facjtr 
to    become   general    manager   of 
borhood  Theaters  Corp.,  the  At 
subsidiary    of    Universal    theater 
which   Oscar  S.   Oldknow  is   fin 
ally  interested. 

The  holdings  of  Naborhood 
aters  Corp.  include  the  Ponct 
Leon,  Ponce  de  Leon  Ave. 
Boulevard;  the  Madison,  East  A 
ta;  Fairfax,  East  Point;  and  the 
pire,  now  being  erected  at  Gee  2fi| 
Ave.,  and  Crew  St.,  Atlanta, 
latter  house  will  be  the  largest  (tr. 
munity  theater  in  the  city  wii 
seating   capacity   of   1000. 


it 

ii 

ai 
ir 

li 

It 

i 

ci 

le 


13    "Chang"    Openings 

"Chang,"     Paramount     spec 
opened  simultaneously  in  13  the? 
in  Mexico  City.    The  Olympia,  I 
mount   house,   broke   its   record, 
viously    held    by    "Beau    Geste." 
entire    capacity    of    3,000    seats    a 
sold  out  in  the  first  hour,  Param 
states. 


Changes    Made  at   Richmonc 

Richmond — Changes  in  the  stai 
the   Mosque  have  just  become  el}c| 
tive     following     the     resignation 
Harry  Berr stein  as  general  manjei 
of    the    new    playhouse    to   join    liij 
versal.       The    staff    now    compri  s 
Stewart  Bryan  "lucker,  general  nn 
ager;    John    Leary,    stage    mana 
and    Clarence    E.    Boykin,    publi 
representative. 


"Student   Prince"  at   Pop   Price 

Cleveland— "The    Student    Priife' 
is  being  offered  for  the   first  timeal 
popular  prices  at  the  Stillman.     T 
is   a  prerelease  run,  and  is   the  Is' 
showing  of  the  picture  under  $2    p 


"Al"  Aaronson  Here 

A.  S.  Aaronson,  Central  Eur<|e 
supervisor  for  M-G-M,  is  in  Nw 
York. 


To  Distributors 

OR 

State  Riglit  Buyers 

A  SUPER  FEATURE 

UP  TO  DATE 

8  1  3. 

AN  ARSENE  LUPIN 

ADVENTURE  STORY 

BY 

MAURICE  LEBLANC 

WITH  ALL  STAR  CAST. 

WALLACE  BEERY 

LAURA  LA  PLANTE 

RALPH   LEWIS 

WILLIAM   V.   MONG 

J.    P.    LOCKNEY 

WEDGE  NOWELL 

AND    OTHER    NOTABLES 

PREVIOUSLY   RELEASED   BY 

ROBERTSON     COLE    CO.,     NOV., 

1920.       LENGTH     6123     FT. 

CELEBRATED   AUTHORS 

SOCIETY,    Ltd.. 

68    West    56th    St.        Circle    2396 


From  Man  to  Man! 

^orld-famous  story  of  the  girl 

nobody  no 's.  Enough  of  her 

loves  to  explain  her  reputation. 


From  the  famous  story  by  Anita  Loos 
and  the  play  by  Anita  Loos  and  John 
Emerson.  Hector  TurnbuU  Produc- 
tion, directed  by  Malcolm  St.  Clair 


"GENTLEMEN 
PREFER  BLONDES ' 


PAR  AMOUNT'S  SpecUil  of  Speciak! 


r 


THE 


•SXH^ 


DAILV 


Friday,  January  13,  19:1 


PROMOTIONS  MADE  IN 
r.  P.  CANADIAN  CORP. 


Toronto  —  Important  promotions 
have  been  made  among  the  managers 
of  Famous  Players  Canadian  Corp. 
in  Western  Caiiada,  following  the 
transfer  of  H.  M.  Thomas,  Western 
Division  manager,  from  Vancouver, 
to  headquarters  here. 

James  R.  Muir,  manager  of  the 
Capitol,  Vancouver,  has  been  ap- 
pointed supervisor  of  Famous  Players 
theaters  in  British  Columbia.  Muir, 
who  has  been  in  charge  of  the  house 
since  the  death  of  Ralph  Ruffner,  has 
been  succeeded  there  by  Walter  P. 
Wilson,  manager  of  the  Capitol,  Ed- 
monton, Alta.,  and  previously  at 
Winnipeg. 

Harold  Bishop,  for  years  assistant 
to  John  Hazza,  manager  of  the  Cap- 
itol, Calgary,  has  been  appointed 
manager  of  the  Edmonton  Capitol 
succeeding  Wilson.  Sam  Binder,  as- 
sistant manager  of  the  Empress,  Ed- 
monton, where  J.  B.  Reisman  is  man- 
ager, goes  to  the  Capitol  at  Calgary. 


Weber  Joins  Gotham  to 

Head  Foreign  Sales 

John  Norbert  Weber,  until  recent- 
ly head  of  the  Tiffany-Stahl  foreign 
department,  has  joined  Gotham  to 
head  the  newly-formed  import  and 
export  department.  He  is  scheduled 
to  leave  soon  on  an  extended 
European   trip. 

Association  of  Weber  with  the  in- 
dustry dates  back  from  1912  when 
he  was  assistant  cashier  with  Uni- 
versal and  later  traveling  auditor. 
Then  followed  a  period  as  assistant 
manager  of  the  Detroit  exchange. 
After  service  in  the  war,  Weber  re- 
joined Universal,  leaving  to  become 
assistant  to  J.  I.  Schnitzer.  In  1922 
Weber  joined  Tiffany  in  the  capacity 
of  assistant  to  the  president,  M.  H. 
Hoffman,  and  later  was  placed  in 
charge  of  foreign  sales. 


Managing  Rockville  Houses 

Rockville,  Conn. — Frank  M.  Dil- 
lonsnyder  has  succeeded  J.  Mitchell 
Hogan  as  manager  of  the  Palaca  and 
Princess,  owned  by  the  Regional  The- 
aters Corp.  Hogan  will  manage  a 
theater  in  Milford,  Mass. 


Tom  Foster  Recovering 
Stanley,  Wis.— Tom  Foster,  veteran 
star  owner  and  prominent  in  organ- 
ization activities  throughout  the  state, 
is  recovering  from  an  operation  for 
appendicitis   at    Chippewa    Falls. 

Spearman  Buys  Two 

Stroud,  Okla.— President  W.  S. 
Spearman  of  the  state  M.P.T.O.  is 
reported  to  have  bought  the  Cozy  and 
Barton,  formerly  booked  by  Griffith 
Bros.  Spearman  operates  the  Gem 
and   Edmund. 


FBO  Changes  D.  M.  Manager 

Des  Moines  —  James  P.  Shea, 
branch  manager  for  FBO,  has  been 
appointed  manager  of  the  St.  Louis 
exchange,  and  Harry  B.  Frankle  suc- 
ceeds  him   here. 


Theater  Contracts  Awarded  in  1927 


(As    compiled    by    the    F.    W.    Dodge    Corp.) 
PICTURE  THEATERS 


District 

Projects 

New  Floor  Space 

New    England 

40 

169,400 

sq.   ft. 

N.   Y.  &  No.   N. 

1. 

75 

1,029,200 

"     " 

Middle  Atlantic 

82' 

898,800 

tt     tt 

Pittsburgh   District 

70 

770,800 

"     " 

Central    West 

125 

1,674,600 

((     It 

Northwest 

17 

82,300 

"     " 

Southeast 

93 

487,500 

"     " 

Texas 

43 

168,000 

11     « 

37    states 

545 

5,280,600 

sq.   ft. 

ALL   OTHER   THEATERS 

New    England 

33 

712,200 

sq.    ft. 

N.   Y.  &  No.   N. 

1. 

72 

2,162,600 

"      ** 

Middle    Atlantic 

28 

698,800 

"      " 

Pittsburgh    District 

42 

1,060,200 

tf           (4 

Central   West 

74 

1,950,300 

"           " 

Northwest 

3 

25,500 

"           " 

Southeast 

32 

495,700 

"           " 

Texas 

7 
291 

83,600 

**           '* 

37  states 

7,180,900 

sq.    ft. 

Cost 

$  1,537,000 

8,871,500 

7,978,000 

6,978,000 

11,666,500 

539,000 

3,327,600 

993,300 

$41,890,900 


$  5,462,500 

20,580,000 

7,060,000 

8,600,000 

16,647,000 

245,000 

3,038,100 

442,000 

$62,074,600 


German  Merger  Gives 
Outlets  to  1st  National 

{Continued    from    Page    1) 

most  formidable  chains  in  Germany 
About  fifty  first  runs  in  principal 
German  cities  are  thus  brought  to- 
gether under  one  control. 

The  amalgamated  chains  will  mus- 
ter many  thousands  of  theater  seats. 
The  most  prominent  theater  in  the 
group  is  the  Capitol  in  Berlin.  Here 
many  American  pictures  have  their 
German  premieres.  In  two  or  three 
weeks,  "The  Circus"  opens  there. 
First  National  is,  of  course,  assured 
a  first  run  outlet  in  all  German  key 
cities  as  a  result  of  the  deal. 


Ann  Arbor  Changes 

Ann  Arbor,  Mich. — With  opening 
of  the  Michigan,  several  changes  in 
management  of  the  Butterfield  houses 
have  taken  place.  Gerald  Hoag,  form- 
er manager  of  the  Majestic,  has  been 
made  manager  of  the  Michigan.  J. 
S.  Helsdon,  manager  of  the  Arcade, 
is  now  in  charge  of  the  Majestic. 
He  is  succeeded  at  the  Arcade  by 
Nat  Nealon,  former  manager  of  the 
Ready  at  Niles.  Harold  Sweet  con- 
tinues as  manager  of  the  Wuerth, 
and  Alvin  Stevens  remains  at  the 
Orpheum. 


Mayor  Orders  Theater  Inspection 

Camden,  N.  J. — General  inspection 
of  theaters  has  been  ordered  by  May- 
or Price,  who  has  directed  Com- 
missioner of  Safety  David  S.  Rhone 
to  report  back  to  him  before  any 
licenses  are  issued  for  the  year.  The 
inspection  will  cover  particularly  ex- 
its, fire  escapes,  electric  wiring  and 
projection  booths. 


Improving  Birmingham  House 

Birmingham,  Ala. — Publix  will  re- 
model the  Strand  and  will  spend  $25,- 
000  in  refurnishing.  While  the  Strand 
is  closed,  the  Galax  will  present  the 
regular  Strand  shows,  and  after  the 
latter  reopens  it  is  likely  the  Galax 
will  undergo  remodeling. 


Joe   Douglas  Buys  Nebraska  House 
Hooper,     Neb. — Joe    Douglas    ha.s 
purchased    the    Amusa    from    A.    H. 
Herman. 


Year  Book  Lists  1,000 
Exploitation  Tie-Ups 

(.Continued   from   Page    1) 
pictures,  and  for  quick  reference  have 
been  sectionized  under  the  following 
major  diversions: 

College,   Comedies,  Juvenile,   Mys 
tery,  Romance,  Sea,  Society.   Sports, 
\Var,   Westerns   and   General.     Each 
division,    in    turn,    is    subdivided    as 
follows: 

Newspapers,  Lobbies,  Theater 
Fronts,  Ballyhoos,  Tie-Ups,  Window 
Displays,  Printed  Matter,  Special 
Showings  and  Special  Stunts.  In 
other  words,  complete  campaigns  for 
each  type  of  picture  are  thus  made 
available.  An  indication  of  the  scope 
of  this  section  may  be  gleaned  from 
the  fact  that  the  General  Section 
alone,  lists  226  individual  campaigns 

Every  stunt  is  the  result  of  an 
actual  campaign.  Theoretical  ideas 
been  eliminated.  The  exhibitor  ha? 
supplied  the  information,  which  is 
one  reason  why  this  exploitation 
manual  is  without  rival  in  the  in- 
dustry. 


Standard  Buys  Chaplin  Series 

Cleveland — Standard  Film  Service 
Co.,  has  secured  12  two-reel  Mutual 
Chaplin  comedies  for  Ohio,  Michigan, 
Kentucky,  West  Virginia  and  western 
Pennsylvania.  The  12  comedies  are. 
"Easy  Street,"  "The  Rink,"  "The 
Immigrant,"  "The  Pawnshop,"  "The 
Fireman,"  "The  Floorwalker,"  "The 
Vagabond,"  "The  Adventurer,"  "The 
Cure,"  "Behind  the  Screen,"  "The 
Count,'  and  "One  A.M."  Standard 
has  dropped  the  title  of  Federated 
at   its   Pittsburgh   exchange. 


Kentucky  Theater  Closed 

McDowell,     Ky. — The     McDowell 
has  been  closed  indefinitely. 


Epidemic  Closes  Theater 

Falmouth,  Ky. — The  Duncan  has 
been  closed  on  account  of  a  scarlet 
fever  epidemic. 


Harold  Stanley  Buys  Another 

Greenfield,  la. — Harold  Stanley  has 
purchased  the  Lyric  from  J.  W. 
Thornton,  following  closely  on  his 
purchase  of  the   Grand  here. 


KEMPNER  NOT  DECIDED 
ON  FILM  BLOCK  PROJEl 


No  definite  decision  has  been  mal 
to  erect  a  film  building  on  the  prci 
erty  at  136-146  W.  50th  St.,  recem 
bought  by  the  Namtaw  Realty  Cod 
states  Alexander  S.  Kempner, 
denying  published  reports  to  tl 
efifect.  His  company  has  just  bouc' 
the  abutting  property  at  145  W 
49th  St. 


•I'l 

n 


65  Permits  Issued  in 

St.  Louis  During  19M^l 

St.    Louis — Annual    report    of    t 
building    department    shows    that 
permits  for  theaters  and  other  amui 
ment  places  totaling  |2,598,200.  Ho 
ever,  this  does  not  mean  that  65  uMJ-b 
theaters  were  constructed  in  St.  Loi 
during  1927,  but  merely  that  65  p< 
mits    were    issued    calling    for    eith    ^ 
new    building,    or    improvements 
existing    structures.  Mh> 

ill 
so 


Consolidated  Stock  Issue 
Is  Eagerly  Purchase 

(Continued    from    Page    1) 

was   sold   quickly   by    Hornblower 
Weeks,  Cassett  &  Co.  and  Domini 
&  Dominick,  when  ofifered  yesterd 
The    stock    was    priced    at    $26.50 
share,    with    two    shares    of    commi 
given  with  every   ten  of  preferred 


Fire  Destroys  Hamilton  House 

Hamilton,  O. — Interior  of  the  Je 
ferson  was  completely  destroyed  in 
fire  that  did  $200,000  damage  to  su 
rounding  property.  Jewel  Photoph 
Co.,  owners  of  the  theater,  estima 
loss  at  $56,000.  Fire  was  caused 
an  explosion  of  unknown  origin. 


Remodel   Pueblo    Theater 

Pueblo,  Colo. — Gordon  Ashwor 
is  remodeling  and  redecorating  t' 
Broadway  Arcade  and  the  theat 
will  reopen  about  Feb.  1. 


Reopen  Oklahoma  House 

Daugherty,  Okla. — J.  Featherstc 
has  reopened  the  Rex  which  has  be 
closed  since  last  June. 


Braux  Managing  Earlsboro  Hous< 

Earlsboro,  Okla. — J.  Braux  h  hrt 
been  appointed  manager  of  the  Lil  h  'j 
erty.  i] 

Sim 


J.  G.  Thompson  Buys  House 

Shonn,  Ky. — J.  G.  Thompson  h; 
purchased  the  Loyal,  formerly  ope 
ated  by  B.  E.  Gaddie. 


Sell  Amarillo  Theater 
Amarillo,    Tex. — ^The    Liberty    h 
been  taken  over  by  L.  Jacobson 


mil 
1i-A 


Ck 


irai 


WDB- 


*-Soi 


■I 


htf. 


taej 


ftpic 

to 


Texas  House  Burns 

Stratford,  Tex. — The  Empress  WJ  ■K 
destroyed  by  fire.  Damage  was  nc  ^ 
covered  by  insurance.  i^ij^ 

Pi 


Cammer  Elected  Treasurer 
Oklahoma  City — "Dutch"  Camme 
manager    for    Educational,    has    beeKi, 
elected   treasurer   of  the   Film   Boar 
succeeding  E.   S.   Oldsmith,  who  ha 
been  transferred  to  Kansas   City 


THE 


■iday,  January  13,  1928 


•s^m 


DAILY 


lEATER  CHANGES  FOR 
MONTH  OF  NOVEMBER 


MISSOURI 
New  Theaters 

osstimes — Index  ;  Hermitage — The  Her- 
mitage; Kansas  City — Loew's  Midland; 
Preston — Index ;  Urbana  —  Index ;  Wil- 
iamsville — Earl. 

Changes   in    Ownership 

nton — Bixman,  sold  to  Victor  Cason  by 
Bert  Byler;  Excelsior  Springs — 'Casino, 
iold  to  J.  C.  Hough  by  Hayter  &  Gregg ; 
Kansas  City — Gavoso,  sold  to  H.  C.  Dart  by 
Ed  C.  Harper;  Queens,  sold  to  B.  O.  Wil- 
cinson  by  Pappas  &  Panos ;  Strand,  sold  to 
E.  E.  Webber  by  J.  C.  Rader;  Kennett— 
Sew  Lyric,  sold  to  H.  A.  Garrett  by  Ray- 
mond &  J.  Ga/rrett ;  Lebanont— Lyric,  sold  to 
^.  L.  Lewis  by  Mrs.  C.  H.  Fayant ;  Maple- 
vood — Uptown  (formerly  Marshall)  sold 
;o  W.  J.  Colonna  by  Chas.  Daniels;  May- 
vood — Elms,  sold  to  A.  P.  Sharon  by  H. 
i.  Sherman;  Milford — Hdle  Hour,  sold  to 
Boles  Bros.  i>y  E.  A.  Schneider;  Piedmont 
—Princess,  sold  to  A.  G.  Pierce  by  C.  L. 
Bennett;  PoUock — The  Pollock,  sold  to  M. 
Z.  Ellison  by  W.  A.  Hawkins ;  Ridgeway 
Rex,  sold  to  .E  E.  Brown  by  I.  W. 
Maple;  Salem — Lyric,  sold  to  W.  N.  Don- 
ildson  by  J.  L.  Bangert;  St.  Joseph — ^Em- 
)ress,  sold  to  Empress  Theater  Co.  by 
Howard  Amuse.  Cp. ;  iSt.  Louis — Yale 
sold  to  Mrs.  B.  Castelli  by  H.  M.  E. 
i'asmezoglu  and  Maurie  Stahl ;  Steele — Bai- 
lee, sold  to  Elbert  Jones  by  W.  L.  Davis. 

Closings 

itnson — The  Branson  ;  Curryville  —  The 
i^urryville  ;  Leiwiston — -Gem  ;  Ethel — The 
Ethel ;    Wright    City — Evangelical    Church. 

MONTANA 
Changes    in    Ownership 

Igrade — Community,  sold  to  Fred  Hutch- 
hson  by  J.   T.   Crowley. 

NEBRASKA 
New  Theaters 
ten  wood — H    &    B. 

Openings 

vens — Community  ;  Steele  City  —  Lyric ; 
Veston — Opera  House. 

Changes    in    Ownership 
istown — Movie,   sold   to    Sam   Albert;    Far- 
ireU— Sun,  sold  to  G.  A.  Dilla  by  Ed  Juel ; 

Closings 

"laha — Lake,  sold  to  M.  A.  Hartman  by 
l(|jake  Amuse.   Co. 

PENNSYLVANIA 

New   Theaters 
lefonte — Ritz. 

Openings 

myra — Seltzer ;  Narberth — The  Narberth  ; 
Philadelphia  —  New  Princess  (formerly 
)rury)  and  Wynne. 

Changes  in  Ownership 

entown — 'Earle,  sold  to  Equity  Theaters, 
nc,  by  Heim  Jacob ;  Altoona — Boyers, 
old  to  S.  H.  Behle  by  F.  Boyers ;  Annville 
^Blue  &  White,  sold  to  Wm.  Hissner  by 
C.  Mauger;  Braddock — Grand,  sold  to  Ce- 
ilia  Baska  by  S.  A.  Segley ;  Centralia — 
jirand,   sold   to   J.    M.    Donahue   by    P.    J. 

'^Valsh;   Charleroi — Majestic,  sold  to  W.   S. 

erj>weeney  by  Mr.  Rosenbloom ;  Chester — 
ilacon,  sold  to  Leo  iPosel  by  Moore  & 
VTiite;  Conway — The  Conway,  sold  to  H. 
'i.  F.  Fry  by  John  Crispino ;  Erie — Cameo, 
old  to  G.  W.  Patton  by  V.  Manrillo ; 
Olympic,  sold  to  F.  E.  Gohrs  by  R.  W. 
IcClellen ;  Eans  City — ^Rialto,  sold  to  Har- 
is  Amuse  Co.  by  F.  J.  Kifer ;  Homestead 
-Star  Amuse  Co. ;  Johnsomburg — Longs, 
old  to  M.  W.  Peterson  by  E.  L.  McDer- 
lott;  Kane— The  Kane,  sold  to  E.  W.  Al- 
ertsch ;  Mr.  Joy — The  Mt.  Joy,  sold  to  J. 
'heros  by  L.  Johnston ;  North  Braddock — 
"opeland,  sold  to  Mr.  Cochif  by  A.  P. 
im ;  Parkesburg — Opera  House,  sold  to  S. 
Cardbetos  by  C.  J.  Seldonridge;  Philadel- 
■hia— Elk,  sold  by  L.  Chasanov  by  C.  F. 
Cline ;  Elmer,  sold  to  L.  Chasanov  by  E. 
'ulmer;  Leno,  sold  to  Louis  Linker  by 
^eno  Amuse  Co. ;  Norris,  sold  to  Norris 
imuse  Co.  by  Varbalow  &  Kantor;  Pas- 
all,  sold  to  Jesse  C.  Douglass  by  Sam 
[yman;  Roxy,  sold  to  East  Coast  Theaters 


by  Felt  Bros. ;  Spring  Garden,  sold  to  Jos. 
Goodstein  by  Wm.  Simon ;  Susquehanna, 
sold  to  Norris  Amuse  Co.  by  Varbalow  & 
Kantor;  Pittsburg — ^Vendome,  sold  to  S. 
Rosenfeld    by    J.    Rolls. 

Closings 

Altoona — ^Colonial ;  California — Lyric  ;  Ed- 
dyston — ^Eclipse ;  EVans  City — Rialto  ;  Gar- 
rett—The  Garrett;  Kersey — The  Kersey; 
Moore — Fire  Hall  Audit;  Palmyra — -Iro- 
quois ;  Philadelphia — Northwood ;  St.  Pe- 
tersburg— Simplex  ;  Tremont — Opera  House. 

RHODE  ISLAND 
Changes  in   Ownership 

MapleviUe — ^Maple  Hall,  sold  to  A.  J.  Leten- 
dre   by    Deignan    Bros. 

SOUTH  CAROLINA 
New  Theaters 

Florence — Lincoln. 

Changes  in   Ownership 

Andrews — Rialto,  sold  to  W.  G.  Grissett  by 
Robinson  &   Summerall. 

SOUTH  DAKOTA 
Changes  in  Ownership 

Baltic — Auditorium,  sold  to  American  Legion ; 
Bowdle — Boyd  Hall,  sold  to  Bob  Hines  by 
Palace;  Redfields — State,  sold  to  E.  J. 
W.  L.  Boyd;  Elk  Point — Florence,  sold  to 
Sumner  Bovee  by  C.  S.  Bovee;  Hartford — 
Kleinsaffer  by  W.  M.  Root;  Reliance — 
Opera  House,  sold  to  F.  M.  Wallace  by  F. 
J.  Keaton;  Strool — The  Stroll,  sold  to  Geo. 
Chambers  by   Billy   Baxter. 

TENNESSEE 
Changes  in  Ownership 

Bruceton — ^The  Bruceton,  sold  to  B.  .F  Hen- 
derson by  C.  D.  Kyle;  Camden — -Dream- 
land, sold  to  W.  A.  Masters  by  W.  E.  Wes- 
son ;  Cooperhill — Capitol,  sold  to  W.  C. 
'Sullivan  by  J.  H.  Pulliam ;  Hartford- 
Paramount,  sold  to  Sam  Range  by  A.  C. 
Champ;  Tellico  Plains — Stokely,  sold  to  J. 
W.   Walker  by  J.   D.  Humphries. 

TEXAS 
New   Theaters 

Big  Lake — Palace;  Dennison — ^Liberty;  Mar- 
Sn — The  Marlin  ;    Seymour — Green. 

Changes  in   Ownership 

Alvord — The  Alvord,  sold  to  W.  A.  Roberts; 
AmariUo — San  Jacinto,  sold  to  J.  C.  John- 
ston ;  Big  Lake— Palace,  sold  to  J.  S.  ;Wall 
Camp  Wood^New,  sold  to  R.  S.  Mc- 
Gowan;  Claude — Rialto,  sold  to  Miss  Sus- 
sie  Gray ;  CoUinsville — Palace,  sold  to  R. 
E.  Jacks;  Dallas — Midway,  sold  to  Oak 
Cliff  Amuse  Co.,  Inc.;  De  Kalb— Patriot, 
sold  to  Carl  Ross;  Estaline — ^Pastime,  sold 
to  Clifton  &  Wahley;  Franklin — ^Gem,  sold 
R.  T.  Grant;  Goose  Creek — Nu  Gulf,  sold 
to  Chas.  Trifon;  Holland,  sold  to  J.  E. 
Ford;  Mabank — Royal,  sold  to  T.  L.  Jen- 
nings; Seagraves — New  Palace,  sold  to 
Willis  L.  Brooks;  Vernon — Pictorium,  sold 
to  Dent  Theaters. 

Closings 

Big  Lake — Crystal;  Center  Point — Airrome; 
Gainsville— Palace ;  San  Benito — Pastime ; 
Weinert — Rex. 

UTAH 
Changes  in   Ownership 

Salt  Lake  Ctiy — ^American,  sold  to  American 
Theaters  Corp. 

Closings 

Lewiston — Rex. 

VIRGINIA 
Changes  in  Ownership 

Carbottom — Bluegrass,  sold  to  W.  G.  Shat- 
tuck  by  K.  H.  Trimble;  Pocahontas — New, 
sold  to  O.  L.  O'Connor  by  C.  T.  Rees ; 
Salem — Grand,    sold    to    H.    M.    Moody    by 

B.  A.   Baskerville. 

Closings 

Petersburg — Century. 

VERMONT 
Changes  in   Ownership 

Hinesburg — Garden,  sold  to  W.  H.  Lantman 
by  Clark  R.  Thomas. 

WASHINGTON 
Changes  in   Ownership 

Seattle— Manhattan,  sold  to  G.  Forbes  by 
Rivers  &  Robinson;  Meridian,  sold  to  Swan 
Peterson  by  K.  Ustainsteff;  Yesler,  sold  to 
S.  Z.  Williams  by  N.  Levine;  Sunnyside— 
Liberty,  sold  to  Junior  Amuse  Co.  by  West 
Coast  Theaters;   Tacoma — Lincoln,   sold   to 

C.  J.  Kaleel  by  L.  Shoemake. 

Closings 
Brewster — The  Brewster;  La  Crosse — Scenic; 
Seattle — Lakeside. 


REVIEWS 


On  All  Feature  Produc- 
tions and  Short  Subjects 
in  the  Week-End  Edition 
of  the 


FILM  DAILY 


For  Ten  Years  the  The- 
ater Owner's   Greatest 
Help  in  the  Selection  of 
His  Programs 

Ask  Any 

EXHIBITOR 

He  Knows 


DAILY      I^"day,  January  13.  1928 


-jL^tij^^Jtmoi 


FAy 


lor 


Hollywood  Prod.  Will  Make  Ten 

Cecil  B.  De  Mille  Renews  Contract  of  William  K.  Howard — Holt  Reported  Slated  to  Star  in  Westerns  for 
Paramount — Laura  La  Plante  to  Make  Rupert  Hu^^hes  Story — FBO  Signs  Wallace  Fox -Other  Studio  News 


tf!0 


LLOYD  FIRM  INTERESTED 


Ten  two  reel  comedies  will  be  pro- 
duced for  Paramount  by  Hollywood 
Prod.,  in  which  the  Harold  Lloyd 
Corp.  is  interested,  states  a  current 
report. 

The  company  is  making  six  Ed- 
ward Everett  Horton  comedies  for 
the  current  schedule,  four  of  which 
already  have  been  completed. 


Rupert  Hughes  Story  as 
Laura  La  Plante  Film 

Beatrice  Van  is  preparing  adapta- 
tion of  "The  Girl  on  the  Barge," 
Rupert  Hughes  story  tentative  slated 
as  a  starring  vehicle  for  Laura  La 
Plante. 


Luncheon    for    Janet    Gaynor 

Press  representatives  today  are  to 
attend  a  luncheon  given  by  the  Fox 
publicity  department  with  Janet  Gay- 
nor as  honor  guest. 


"Excess    Baggage"   for   Norma 

M-G-M  has  acquired  screen  rights 
of  "Excess  Baggage,"  John  Mc- 
Gowan  stage  play.  Norma  Shearer 
is  expected  to  be  starred  in  the  pic- 
ture. 


Tom   Tyler   Assignment   for    King 

Louis  King,  brother  of  Henry 
King,  is  to  direct  Tom  Tyler's  next 
picture  for  FBO.  King  directed  six 
of  the  seven  Buzz  Barton  pictures 
last  year. 


Unknown    Gets    De    Mille    Role 

Dorothy  Ward,  screen  newcomer, 
has  been  given  a  role  in  De  Mille's 
"The   Godless  Girl." 


Signs   for   "Paris   Nights" 

Warner  Baxter  and  Margaret  Liv- 
ingston are  to  appear  in  "Paris 
Nights,"    new    Columbia    picture. 


"Blackjack"  is  Bancroft  Story 

"Blackjack,"  an  original  by  Oliver 
H.  P.  Garrett  is  planned  as  a  George 
Bancroft  starring  vehicle.  Evelyn 
Brent  will  appear  opposite  and  Josef 
Von   Sternberg   will   direct. 


Buys  "Out  of  the  Ruins" 

First  National  is  reported  to  have 
secured  screen  rights  of  Sir  Phillip 
Gibb's  story,  "Out  of  the  Ruins." 


Loaning  Dorothy  Arzner? 

Dorothy  Arzner  is  to  be  loaned  by 
Paramount  to  M-G-M  for  produc- 
tion of  a  picture. 


New  Holt  Series? 

Jack  Holt,  who  recently 
signed  a  contract  with  Colum- 
bia, is  reported  slated  to  star  in 
a  series  of  westerns  for  Para- 
mount. 


Roach  and  Wife  Leave  for 
Far  East  on  World  Cruise 

Hal  Roach  and  his  wife  are  en 
route  to  Hong  Kong  where  they  will 
overtake  and  board  the  round-the- 
world  liner  Belgenland  and  continue 
the  world  cruise.  They  probably 
will  be  gone  until  late  next  summer. 


Cast  in  Jannings  Film 

Neil    Hamilton    has    been    cast    in 
Emil    Jannings'    "The    Patriot." 


Assigned   Role  in  "Their  Hour" 

Huntley  Gordon  has  been  assigned 
a  role  in  "Their  Hour." 


Vice  Consul  of  Norway 
Studies  Picture  Making 

Study  of  American  methods  of 
making  pictures  was  the  object  of 
A.  F.  Kittle,  vice  consul  of  Norway, 
during  a  recent  visit  to  Universal 
City.  Kittle  and  Captains  Tischen- 
dorf  and  Mogensen  of  the  Norwegian 
Navy  were  guests  of  Carl  Laemmle. 
They  plan  to  use  the  information 
gained  to  stimulate  interest  among 
the  producers  of  Norway  in  making 
films. 


Mintz  Assigned 

Jack  Mintz  is  comedy  construction- 
ist for  "Harold  Teen,"  which  goes  in- 
to production  next  week  at  First  Na- 
tional with  Mervyn  Le  Roy  directing. 


FBO  Buys  Creelman  Story 

James  Ashmore  Creelman  has  sold 
an  original,  "Gang  War,"  to  FBO. 


Mattison    Leaving   for    N.    Y. 

Frank    Mattison    leaves    today    for 
New   York. 


Assignment  for  George  Irving 

George    Irving    has    been    cast    for 
"Partners  in   Crime." 


Denny  to  Make  Snell  Original 

Earle  Snell  is  writing  another  orig- 
inal  for  Reginald   Denny. 

Menjou   Title    Changed 

Adolphe  Menjou's  newest  starring 
picture  for  Paramount,  started  in 
production  under  the  title  of  "Cap- 
tain Ferreol,"  has  been  captioned 
"Code   of   Honor." 


Banks  and  Whelan  Going  Abroad 

Monty  Bank  and  Tim  Whelan 
leave  Tuesday  for  England  where 
Banks  will  make  a  comedy. 


"LAST  CAB"  TO  BE  FIRST 
UNDER  NEW  AGREEMENT 


Setting  at  rest  reports  that  he  was 
to  join  M-G-M,  William  K.  How- 
ard has  renewed  his  contract  with 
Cecil  B.  De  Mille.  The  director  has 
just  completed  "His  Country,"  and 
the  next  on  his  schedule  is  to  be 
"The  Last  Cab,"  featuring  Rudolph 
Schildkraut.  Howard  has  been  with 
De  Mille  since  the  latter  left  Para- 
mount. 


A  Little 
from 


ii 


Lots 


fy 


ptfie 


By    RALPH    WILK 


South  Sea  Island  Picture 
Is  Planned  by  Paramount 

Paramount  will  send  an  expedition 
to  the  South  Seas  to  make  a  picture 
featuring  a  battle  between  Capt.  Vic- 
tor Burch,  pearl  hunter  and  an  octo- 
pus, according  to  report.  The  cap- 
tain now  is  in  Los  Angeles  arranging 
the  deal.  Karl  Brown  will  direct  the 
picture,    it   is   stated. 


FBO  Signs  Wallace  Fox 
to^One  Year's  Contract 

Wallace  Fox,  brother  of  Edwin 
Carewe  has  signed  a  one  year  con- 
tract with  FBO.  His  first,  under  the 
agreement,  will  be  a  Tom  Tyler  pic- 
ture. 


De   Mille    Renews   with    Pangbom 

Franklin  Pangborn  has  signed  a 
new  long  term  contract  with  Cecil  B. 
De  Mille. 


"U"   Assigns  Josephine   Dunn 

Josephine  Dunn  has  been  added  to 
cast  of  "We  Americans,"  which  Ed- 
ward Sloman  is  directing  under  su- 
pervision of  Carl  Laemmle,  Jr.  In  the 
cast  are  George  Sidney,  George 
Lewis,  Patsy  Ruth  Miller,  Beryl 
Mercer,  Eddie  Phillips.  Michael  Visa- 
roff,  Albert  Gran  and  Rosita  Marstini. 


Boy   Writer    on    Coast 

Bob  Carr,  18-year-old  Ohio  boy 
magazine  writer,  is  here  writing  a 
high  school  story  for  Paramount. 


Paramount    Signing    Paul   Lukas? 

Paul  Lukas,  it  is  reported,  will  sign 
a  long  term   Paramount   contract. 


Fox  Assigns   Larry   Kent 

Larry  Kent  has  been  assigned  a 
role  in  "Hangman's  House,"  in 
which  William  Barnum  returns  to 
the  screen  at  Fox. 


Collaborating  on  "Scandal" 

Nan  Cochrane  and  Faith  Thomas 
are  collaborating  on  adaptation  of 
"Scandal"  for  Universal. 


N 


OT    a   chanc 


that 


a   cnance 

Mille    was    letting    a    director    XI 

.     _£     "-D.-H"      TJ J I     '" 


Hollyivoc  F'*' 

Cecil    B.    D  ^„ 


Itai 
i;lim 


the  type  of  "Bill"   Howard  get  awa   j,;(|j 
from    him.      De    Mille    has    just    r 
newed     "Bill's"     contract.       HowaiC" 
has    the   unusual   advantage   of   bein 
well   schooled   in   distribution,   in    ac 
dition  to  his  fine  appreciation  of  dr; 
matic    values    and    screen    techniqu 
Great  things  are  expected  from  hin  ^["^j 
*         *         * 

Our  Passing  Show:  Rupert 
Julian  and  Bertram  Millhaus- 
er  chatting  at  the  De  Mille 
studio;  Ann  Price  and  Marie 
Halvey,  graduates  of  the 
Paramount  Long  Island  stu- 
dio, holding  a  re-union  at  the 
M-G-M  lot;  Ike  Friedman, 
Akron  exhibitor,  visiting  the 
studios. 

Margaret     Seddon     is    being     keJfeiiD 
busy.     She  recently  finished  work 
"Gentlemen     Prefer     Blondes"     an 
now  is  working  in  "Trelawney  of  tl  B3  c 


tdk 


is 


If 


i;  wo 

aaost 


Wells."      She    has    also    appeared 
'Silk  Legs." 

*         *         * 

More  Passing  Show:  Harry 
Shei'man,  Harry  Rathner, 
Sam  Bischoff  and  Josef 
Swickard  discussing  weighty 
problems  at  the  Hollywood 
Plaza  hotel;  Albert  Gran 
serving  a  luncheon  to  the  cast 
of  "We  Americans;"  Olga 
Baclanova  giving  a  party  for 
a  group  of  Russian  children. 


m 
:litt( 
lieii 


.sty  ii 
MBtea 
idvet 

orte: 
^accoi 


We  know  one  director  who  watch( 
the  work  of  all  his  extras.  T'othi 
day,  one  of  the  extras  showed  litt 
interest  in  his  work.  "You  had  be 
ter  go  home.  Son,  I'm  afraid  I' 
keeping  you  awake,"  said  the  dire 
tor. 


Sennett  to  Star  Sallie  Eilers 

Sallie  Eilers,  who  plays  in  Mai 
Sennett's  recently-completed  featui 
"The  Goodbye  Kiss,"  is  to  be  starn 
in   "Bad  News,'  by  Sennett.     John: 


Burke  and  Matty   Kemp  are  to  pli    rjjjj 
in  the  new  feature  which  is  by  Ca§ 
Harbaugh. 


George    Marion's    Record 

When  George  Marion.  Jr.,  con 
pletes  titling  "Feel  My  Pulse"  wil 
Beebe  Daniels,  and  "Sporting  Goods 
with  Richard  Dix,  he  will  have  e 
tablished  for  himself  the  record  i 
having  titled  64  pictures  during  tl 
period  of  the  last  14  months. 


m 


rt'sl 
Best 


■iterei 

It!., 


"•ioiit 


lotie 


THE 


'riday,  January  13,  1928 

0  Pictures  Planned 
for  Year  by  Sam  Sax 

(Continued    from    Page    1) 

im  to  follow  the  schedule  now  in 
al  process  of  completion. 
'We  have  taken  four  years  to  de- 
lop  to  the  point  where  we  can 
er  a  program  of  this  magnitude 
d  still  keep  the  quality  consistent 
d  now  both  our  producing  and 
tributing  organizations  haVe 
iched  a  point  where  we  c-an  ef- 
iently  make  and  handle  30  fea- 
ie  productions  in  one  season. 
'While    we    are    not    prepared    at 

present  moment  to  definitely  an- 
unce    the    complete    line-up    so    far 

stories,  titles  and  personnel  ar^, 
icerned,  we  plan  a  concrete  pro- 
im  with  all  guess  work  eliminated 
far  as  humanly  possible  so  that  a 
e  announced  by  Gotham  means  a 
ture  actually  to  be  produced  by 
it  title  and  from  the  story  men 
ned. 

'We    are    now    in    final    process    of 
mination    as    far   as    story   material 

concerned  and  have  progressed 
te  a  ways  in  many  other  plan; 
ich  will  be  made  known  soon." 
Sax  leaves  for  California  this  week 
d  upon  his  arrival  the  production 
its  will  again  start  on  the  final 
ges  of  completing  the  remaining 
Gotham  Productions  to  be  re- 
sed  this  season. 


Lsks  Exhibitors  to 
Back  Sam  Sax  Plan 

(Continued  frotn  Page  1) 
leaters,  which  operates  a  chain  of 
uses  in  this  territory. 
'It  would  be  a  great  thing  for 
;  industry  if  all  of  the  independent 
ater  owners,  particularly  the  big 
es,  would  read  and  give  serious 
3ught  to  Sam  Sax's  announcement 
It  he  intends  to  form  a  national 
■operative  exhibitors  buying  or- 
nization,"  he  states. 
They  should  not  wait  for  a  further 
iiouncement  or  until  some  repre- 
itative  of  Sax  calls  upon  them,  but 
3uld  immediately  notify  by  letter, 
re,  or  telephone  that  they  are  heart- 
in  accord  with  his  idea,  which  they 
:)uld  be  for  their  own  preservation, 
is  will  encourage  Sam  Sax  to  do 
:  thing  he  has  in  mind,  and  do  it 
ht." 


.et's  Talk  It  Over"  Is 
Best  Film  Board  Slogan 

(Continued    from    Page    1) 

ma     Walton,     local     secretary,     is 

hor  of  the  slogan. 

second  best  slogan  was   submitted 

Mrs.   Georgia   Moffett,   Cleveland, 

o  offered:  "Service  is  the  Suprem-^ 
nmitment  of  life."  E.  L.  Cole, 
lanta,  was  third  with  "Film  Boards 

Trade  will  not  suffer  a  wrong  to 

without  a  remedy." 


(ij  , 


Stevenson    Opening    Another 

Zharlotte,  N.  C.^ — George  R.  Stev- 
on,  general  manager  of  Steven- 
i  Theaters,  has  been  spending  con- 
erable  time  in  Charlotte  perfect - 
:  arrangements  for  the  opening 
I.  16  of  the  Stevenson,  Rock  Hill, 
C. 


■^^ 


And  That's  That 


By  PHIL  M.  DALY 


rpHE  A.M.P.A'  went  on  the  air  yes- 
-'-  terday  at  the  weekly  Boulevard 
fiesta.  The  government  authorities 
arranged  to  give  them  the  air  ex- 
clusively for  an  hour.  A  coupla 
cabinet  officers  and  most  of  the  sen- 
S>tors  and  congressmen  were  in  favor 
of  giving  these  publicity  guys  the 
air  for  good.  But,  of  course,  that's 
just  pure  jealousy. 


All  the  boys  got  a  great  kick  out 
of  it.  Here  they  were  at  last  sitting 
pretty  with  all  the  ivorld  listening 
in.  "Just  think,"  sez  Henry  Bate, 
"here's  the  wife  out  in  Queens 
Village  listening  on  the  Christmas 
set  with  27  installments  yet  to  go, 
knowing  that  her  husband  is  part 
of  this  great  and  momentous  oc- 
casion." And  that's  about  the  way 
the  rest  of  the  gang  felt,  the 
bachelors  joining  in  the  dirge. 


Bruce  Gallup  turned  the  occasion 
over  to  Norman  Pierce,  announcer 
for  Station  WMCA.  He's  an  Eng- 
lishman from  Australia  living  in  the 
Bronx.  He  spoke  in  all  three 
languages  so  the  whole  world  listen- 
ing in  could  understand.  He  was 
overcome  with  emotion  in  introducing 
Irene  Rich.  Don't  blame  Jiim.  Harold 
Flavin  and  Joe  Shea  were  so  dazed 
by  her  beauty  that  they  handed  the 
waiter  cigar  coupons  when  he  came 
to  collect  the  buck  for  the  dinner. 
And  the  waiter  was  so  smitten  he 
handed  them  change.  It  pays  to  at- 
tend these  A.M.P.A.'s  if  you  strike 
that  waiter. 


hene  said  she  now  understood  why 
all  the  clever  ad  copy  originated  in 
Neiv  York  as  she  gazed  into  all 
those  bright  faces.  She  was  staring 
right  at  aforementioned  waiter 
when  she  said  it.  However,  we'll  let 
that  pass.  But  the  boys  inhaled  the 
applesauce  and  kept  their  mouths 
open  for  more.  The.se  publicity 
bozos  are  hounds  for  the  stuff  they're 
peddling  themselves.  Everybody  had 
a  vision  of  the  Hollywood  P.A's 
listening  in  and  getting  the  Bitter 
Truth  at  last. 


Archie  Mayo  was  next  to  sinig  his 
song  into  the  mike.  He  looked 
around  for  his  megaphone,  couldn't 
find  it,  and  admitted  bashfully  that 
he  had  prepared  a  good  speech  but 
forgot  it.  Maybe  it  was  all  for  the 
best.     Who  knows? 


Nita  Naldi  stood  before  the  mike 
and  worked  her  comehither  eyes,  till 
Announcer  Pierce  whispered  in  her 
ear  that  a  microphone  ain't  no 
camera.  But  her  pantomime  was 
great,  and  her  silent  delivery  a 
knockout. 


Victor  Varconi  spoke  in  his  beauti- 
ful broken  Czechoslovakian  accent, 
and  ended  with  the  plea:  "Write 
something  about  me — but  always 
NICE."  He's  honest,  anyway.  He 
was  among  press  agents,  and  knew 
what   he   wanted. 


DAILV 


Do7i  Hancock  spoke  on  Topics  of 
the  Day.  George  Kelly  played  a 
harmonica  like  the  Roxy  organ.  Or 
vice  versa.     We  forget  which. 


After  it  wassail  over,  the  announce- 
ment was  made  that  the  hook-up  with 
the  outside  world  had  gone  all  hooey. 
Nobody  had  heard  all  this  historic 
event  but  the  gang  in  the  dining 
room.  But  being  all  expert  broad- 
casters, the  world  knew  about  it  any- 
way within  the  next  hour. 


T.O.G.G  Galls  Rally 
on  Brookhart  Bill 

(Continued    from    Page    1) 

with  the  independent  exhibitor  or 
against  him,"  says  a  broadside  is- 
sued by  the  T.O.C.C.  calling  upon 
exhibitors  to  back  the  Brookhart 
bill.  "Soon  Congress  will  save  us  by 
passing  the  great  Brookhart  bill  for- 
bidding block  selling,  avoiding  blind 
booking,  giving  us  a  free,  open  hon- 
est way  to  get  film  for  our  independ- 
ent houses — taking  the  power  awa> 
from  the  giant  producers  and  their 
affiliated  theaters." 

"Save  your  investments,  get  a 
square  deal,  be  a  real  American,"  the 
broadcast  concludes. 


Shoolman  Will  Go 
On  With  PoH  Deal 

(Continued    from    Page    1) 

house  is  to  start  in  two  months,  he 
said. 

The  Poll  deal  was  to  have  been 
closed  Jan.  1,  under  terms  of  the 
original  deal  made  in  September.  At 
the  time,  Shoolman  and  associates 
posted  $400,000  to  bind  the  deal. 

Source  of  bookings  for  the  chain 
still  is  to  be  determined,  but  this  fact 
will  neither  affect  the  purchase  or 
building  plans,  according  to  Shool- 
man. Negotiations  have  been  con- 
ducted with  the  WiUiam  Morris 
agency,  but  no  deal  is  as  yet  set. 

Keith-Albee's  announcement  that 
bookings  would  be  withdrawn  from 
the  circuit  when  Poll  relinquished 
control,  with  a  K-A-Stanley  invasion 
of  "Poli  towns"  to  follow  was  one 
of  the  factors  which  have  delayed 
the  deal.  The  other  was  the  necessity 
of  raising  about  $5,000,000  in  cash. 
This  is  declared  to  be  practically  ac- 
complished. 

Pollock  Deletes  Navy  Secrets 
Quick  work  on  the  part  of  Leo 
Pollock,  news  editor  of  the  Interna- 
tional Newsreel,  prevented  theaters 
from  showing  close-up  views  of  the 
secret  mechanism  of  the  U.  S.  Navy's 
new  $45,000,000  airplane  carrier, 
Saratoga.  Pollock  realized  as  he 
viewed  the  scenes  that  some  of  them 
showed  the  Navy's  new  air-launching 
mechanism  in  great  detail. 

Smith  Joins  "Movie  Age" 
Des  Moines — E.  P.  Smith,  veteran 
Iowa  theater  owner  and  organization 
leader,  has  joined  the  staff  of  "Movie 
Age,"  Omaha  regional,  which  is  a 
member  of  the  Associated  Publica- 
tions group  of  regionals  headed  by 
Ben  Shlyen.  He  will  handle  news 
and  advertising  for  the  publication 
in  this  territory. 


OAIiy  TIPS  Vnaoi  MEM1  DOltABS  POB  SHOVlfflEN 


"Jesse  James" 
(Paramount) 

Lobby  display  consisted  of  show 
case  containing  a  large  assortment  of 
guns  of  various  calibre  which  were 
loaned  by  the  chief  of  police  and  the 
sheriff.  On  top  of  the  case  in  an 
upright  position  was  a  card  reading, 
i^ohce  Warning — Guns  on  display 
here  were  taken  from  criminals  who 
have  paid  the  death  penalty  for  liv- 
ing contrary  to  the  Law."— J.  T. 
Hussey,  Strand,  Tampa,  Fla. 

"Les  Miserables" 
(Universal) 

Hired  a  boy  to  carry  a  huge  re- 
plica of  a  book,  five  feet  long  and 
four  feet  thick,  labeled  "Les  Mis- 
erables." He  wore  the  book  in  the 
style  of  a  sandwich  man,  and  made 
his  first  appearance  at  the  high  foot- 
ball game.  From  then  on  until  the 
opening  he  appeared  in  the  business 
sections  of  the  city. — Charles  J.  Jones, 
Colonial,  Harrisburg,  Pa. 


"My  Best  Girl" 

(United  Artists) 

Staged  a  limerick  contest  tie-up 
with  the  "Wisconsin  Ntws."  A  full 
page  in  the  News,  besides  carrying 
an  ad  of  the  Garden,  also  carried  the 
advertisements  of  four  other  mer- 
chants in  town,  each  ad  having  four 
lines  of  a  limerick  using  the  words, 
"my  best  girl,"  and  the  reader  was 
to  furnish  the  last  line.  To  all  those 
who  turned  in  suitable  last  lines  to 
the  limericks,  passes  to  the  Garden 
were  presented.  Approximately  100 
passes  were  given  away,  and  the  stunt 
created  much  good  will. — L.  K.  Brin, 
Garden,   Milwaukee. 


"Silk  Stockings" 
(Universal) 

Persuaded  department  stores  to 
make  a  silk  stocking  drive.  Each 
store  devoted  a  large  window  entirely 
and  exclusively  to  large  Laura  La- 
Plante  cut-outs  and  stills  surrounded 
by  artistic  silk  stocking  displays.  A 
wholesale  stocking  house  distributed 
250  LaPlante  window  cards  in  the 
stores  of  all  its  dealers  in  Milwaukee 
and  suburbs.  These  stores  also  dis- 
played a  liberal  supply  of  stills  of 
Laura  LaPlante  from  "Silk  Stock- 
ings." Famous  oil  paintings  and 
numerous  frames  furnished  by  Phoe- 
nix were  conspicuously  displayed.  Ten 
dozen  silk  stockings  of  all  colors 
were  strung  out  in  front  of  theater. — 
Fred  Meyer,  Alhambra,  Milwaukee. 


"Sorrell  and  Son" 
(United  Artists) 

Printed  bookmarks  three  in.  by 
eight  in.  carrying  a  list  of  "father 
and  son"  literature  compiled  by  the 
library.  These  bookmarks  were  dis- 
tributed with  every  book  gTven  out  in 
the  circulating  department  of  the  main 
library  and  30  branches.  Besides, 
the  library  in  its  various  branches 
carried  a  display  of  stills  and  book 
jackets  of  various  titles  relating  to 
fathers  and  sons. — Stillman,  Cleve- 
land. 


They  All 

RICHAR 

BARTHEL 

THE  PAT 


LEATHER 


The  Recoixir 
The  Cixywd/ 
The  Hen 
The  Women 
The  Kid/ 

all  FALL  for  him! 


/^TWO-DAY 

/    iRECpRDj 

/        /       11  TOLEDO    W 


"SinU  national 
SpeciaU 


ir  And 

I  they  had  to  put  a 

I  DETOUR  SIGN 

rm^k    I  in  front  of  the 


/,m»^^  RICHARDA.ROWLAND 

^RUPERT  HUGHEJ 
gIkALFRED  SANTELL/^'^ixc^ 

D^rededh^-MJFKD  SANTELL 

hodudkfKmmacfmeHt —  AL.ROCKETT 


PARAMOUNT 
THEATRE,  N.Y. 

when 

The  Private  Lite  of 
HELEN  o/ TROY 

packed  the  public 

froin  Curb  to  Box- 

Office  for  its  first 

popular-price  showing 

after  brilliant  $2.00 

Broadway  run! 


TITLES  BV  •  •  • 
SCENARIO  BY 


•GERALD  C.DUFFY 
•WINIFRED    DUNN 


A 


Kieinbcr  /  Motion  Picture  ftoduceis  4>4  Disiribulors  of  Amciict  Inr.^VMII  H.Hayt , 


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^<»MEWSPAPER 
»/*  FILMDOM 


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ANDWEEKLY 
FILM  DIGEST 


to  UNIVERSALIS  AMAZING  FOUR 

The  Cat  and  the  Canary 

The  Cohens  and  Kellys  in  Paris 

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We  Americans 

all  UNIVERSAL  Long  Run  Specials!! 


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THE  1928  FILM  DAILY  YEAR  BOOK 

The  most  complete  volume  of  statistical  data  on  motion 

pictures  ever  published 

Out  This  Month 


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A 

Trem  Carr 

Special  Production 

With 
Lila  Lee 

Cornelius  Keefe 
Betty  Francisco 
Warner  Richmond 

Story  by  H.  H.  Van  Loan 
Directed  by  Charles  J.   Hunt 


A    RAYART       "4^MOUS    AUT4tORS"       PICTURE" 


iTHE 

y/  FILMDOM 


AHDWEEKLY 
FILM  DIGEST 


OL.  XLIII     No.  12 


Sunday,  January  15,  1928 


Price  25   Cents 


WILL  NOT  RESIGN 


ADIO  PICTURES  IN  HOME 
IREGIVEN  DEMONSTRATION 

:.  C.  A.  and  G.  E.  Exhibit 
Device  at  Tests  in 
Schenectady 

Schenectady,  N.  Y. — Radio  talking 
:tures  for  the  home  were  demon- 
■ated  here  yesterday  by  the  Radio 
)rp.  of  America  and  the  General 
ectric  Co.  The  pictures  were 
oadcast  to  three  different  points  in 
2  city,  one  of  which  was  to  the 
me  of  E.  W.  Allen,  vice  president 
G.   E. 

Groups  of  scientists  and  newspa- 
rnien  standing  before  the  first 
onie  television  sets"  ever  to  be 
monstrated  saw  the  moving  images 
d  heard  the  voices  of  a  man  and  a 
)man  transmitted  from  the  research 
)oratories  of  General  Electric  sev- 
1   miles    away. 

So  lifelike  were  the  lights  and 
des  reproduced,  witnesses  said, 
t  the  curl  of  smoke  from  a  cigar- 
and  the  flash  of  an  eye  were 
nsmitted  by  radio  just  as  a  picture 
folds  on  a  screen. 
The  first  television  set  is  of  simple 
istruction  and  not  unlike  the  fa- 
liar  phonograpii  cabinet  in  size  and 
terior  appearance.  It  was  devel- 
ed  by  Dr.  E.  F.  W.  Anderson, 
isulting  engineer  of  R.  C.  A.  and 
£.,  and  his  assistants  in  the  lab- 
itory  here. 

.  E.,  R.  C.  A.  and  Westinghouse 
:ently  purchased  an  interest  in 
50,  making  available  to  the  indus- 
■  their  talking  pictures,  television 
i  sound  devices. 

IJoTnplete  technical  description  of 
!  "home  television  set"  will  ap- 
ar  in  Monday's  issue  of  THE 
LM  DAILY. 


Woodhull  Favors  Brookhart  Bill 
if  Federal  Control  Obviated 


Columbus,  O. — Active  support  to  the  Brookhart  bill  was  voted 
at  a  meeting  of  the  board  of  trustees  of  the  Ohio  exhibitor  unit.  The 
proposed  law,  it  was  stated,  "will  do  much  toward  correcting  some 
of  the  evils  which  now  exist  wdthin  the  industry  as  between  the  pro- 
ducer and  the  exhibitor." 


If  block  booking  can  be  eliminated 
through  passage  of  the  Brookhart 
bill,  obviating  any  danger  to  the  in- 
dustry which  may  come  through 
Federal  regulation,  "then  let  us  work 
unitedly  for  the  passage  of  the  bill." 

This  is  the  message  to  exhibitors 
made  public  today  by  R.  F.  (Pete) 
Woodhull,  president  of  the  M.P.T. 
O.A.,  in  a  discussion  of  the  Brook- 
hart measure  to  eliminate  block  and 
blind  booking  and  arbitrary  alloca- 
tion of  product.  Unaffiliated  exhibi- 
tors will  agree,  he  said,  that  block 
booking  is  a  trade  evil  which  should 
be  wiped  out. 

"In  the  consideration  of  the  Brook- 
hart bill  as  in  other  public  situations 
effecting  the  industry  it  has  always 
been  my  policy  to  give  careful  con- 
sideration to  every  phase  before  mak- 
ing a   declaration,"  he   declared. 

"This  bill  is  national  in  scope  and 


will  profoundly  affect  the  entire  in- 
dustry. Theater  owners  who  have 
devoted  unlimited  time  and  energ>' 
to  the  advancement  of  their  business 
and  who  have  given  great  study  to 
its  many  uncertainties  tjationallv 
want  to  give  careful  consideration 
to  any  move  of  this  character  before 
taking  a  position  from  which  they 
will  not  be   able  to  recede. 

"In  the  M.P.T.O.A.  my  worthy 
predecessors  in  office  and  myself  have 
always  counselled  the  most  careful 
consideration  of  vital  propositions 
and  we  have  consistently  refused  to 
be  stampeded  into  lines  of  procedure 
without  weighing  the  different  ele- 
ments carefullv. 

"The  M.P.T.O.A.  is  a  Nationa' 
organization  and  is  obliged  under  all 
the  rules  of  fair  procedure  to  con- 
sider all  situations  in  a  national  way. 

(^Continued    on    Page    3) 


IIPMENT  DEMONSTRATED 
UNATIONALSUPPLYMEET 


liicago — Discussions  and  demon- 
itions  of  equipment  are  occupying 

attention  of  the  sales  convention 
National    Theater    Supply    Co.,    in 

ion  here  at  the  Stevens  Hotel  and 
(Continued    on    Page    3) 


The  Economic  Broom 

DOUG  FAIRBANKS,  as  president  of  the  Academy  of  Mo- 
tion Picture  Arts  and  Sciences,  issues  forth  with  a  running 
resume  of  Hollywood  as  it  is  today  and  as  it  should  be  if 
everything  functioned  properly. 

"I  believe  the  industry  needs  a  thorough  housecleaning" 
he  states.     "In  many  instances  salaries  are  out  of  propor- 
tion and  the  cost  sheets  of  production  show  almost  wanton 
wastage.  *  *  *  If  the  expenditure  has  proved  too  great  for 
the   returns   of  pictures,   then,   in   my   opinion,   fewer   pic- 
tures should  be  made,  with  more  time  and  effort  put  on 
each  one." 
Doug  is  very  gentle.     He  hasn't  even   touched  on   the   real 
inside  of  the  situation.    Anyone  who  has  been  in  this  industry  for 
any  length  of  time  knows  that  if  the  history  of  motion  picture 
incompetence  were  written  in  all  of  its  unbelievable  detail,  a  lot 

(^Continued    on    Page    3) 


Contract  Runs  Until  1937, 

Lasky  Says,  Branding 

Report  False 

Los  Angeles — Will  H.  Hays 
is  not  quitting  as  head  of  the 
producer-distributor  association. 
Reports  that  the  "general"  might 
sever  connections  with  the  in- 
dustry are  without  foundation, 
states  Jesse  L.  Lasky,  president 
of  the  Association  of  M.  P. 
Producers. 

Hays'  contract  has  until 
March,  1937,  to  run,  Lasky 
pointed  out  in  denying  any  ba- 
sis for  intimation  that  Hays 
would  resign.  Hays  arrives 
here  Saturday  on  his  semi-an- 
nual visit  to  the  studios. 

Lasky's  statement  Avas  in 
answer  to  a  published  report 
that  Hays  would  resign  unless 
assured  of  100  per  cent  back- 
ing of  his  membership  on  poli- 
cies and  plans. 


NEW  SALARY  CUT  MOVE 
IS  SEEN  ON  COAST 


Los  Angeles — Regarded  as  the  first 
step  in  a  new  salary-cutting  move. 
18  craftsmen  are  being  laid  off  at 
M-G-M,  effective  Saturday.  This  af- 
fects and  releases,  about  eight  per  cent 
of  the  carpenters  and  electricians. 
Three  art  directors  are  being  retained 
to  take  care  of  the  various  units  go- 
ing  into   production    soon. 

Six  of  the  oldest  assistant  directors 
on  the  company's  payroll  are  let  out 
under  the  order,  which  marks  a  gen- 
eral cutting  down  in  every  depart- 
(Continiied    on    Page    3) 


French  Commission  Reject 
Drastic  Quota  Change 

Paris Distributors    asked    for    a 

quota  admitting  five  foreign  films  for 
each  one  produced  by  a  French  com- 
pany at  a  meeting  of  the  cinema  com- 
mission presided  over  by  Edouard 
Herriot,  minister  of  education,  but 
the  commission  decided  this  was  too 
radical.  It  now  seems  probable  that 
{Continued   on   Page    3) 


-5) 


THE 


-J?S^ 


'f 


DAILY 


Sunday,  January  15,  1928 


Vol.  XLIII No.  12    Sunday.lan.  15  1928    Price25Cent$ 


JOHN  W.  ALiCOATE 


Publisher 


Pulilished  daily  except  Saturday  and  holiday-- 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyripht  (1928)  by  Wid's  Films  and  Film 
Forte.  Inc.  J.  W.  Alicoate,  President  and 
Pulilisher:  Maurice  1).  Kann.  Vice  President 
and  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  a* 
second  class  matter  May  21,  1918.  at  the- 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free> 
United  States  outside  of  dreater  New  York 
$10.00  one  year;  6  months,  $5.00;  3  months 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communicsi 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  Vork,  N  Y.  Phone  Circle  47.^^ 
4737  4738  4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harve> 
E.  G:nisman,  Ambassador  Hotel:  'Phone 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W  Fredman,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London.  W.  i.  Bei 
lin — Lichtbildbuehne,     Friedrichstrasse,    225. 


Financial 

High 

Low 

Close 

Sale- 

Am.    Seat.    Vtc 

40 

40 

40 

600 

*Am.    Seat.    Pfd... 

.... 

48 

.... 

♦Balaban    &    Katz.. 

.... 

.... 

60^ 

♦Bal.    &    Katz    Vtc. 

73J4 

.... 

Eastman    Kodak     .  . 

165 

165 

165 

100 

East.    Kodak   Pfd.    . 

129 

129 

129 

20 

tFilm    Inspection     . 

4'/2 

4/2 

4/2 

100 

♦First    Nat'l     Pfd.. 

104^ 

Fox    Film    "A"     .  . 

84H 

83/, 

84S/S 

3.300 

tFox  Theaters  "A". 

20ii 

197/x 

20Ji 

2,000 

*Intern'l    Project. 

10 

ttKeiths    6s    46     . 

l66J4 

looji 

10054 

i 

Loevv's,     Inc 

58  H 

57^ 

5774 

2,100 

ttLoew's,  6s  41ww 

107 

107 

107 

1 

ttLoew's,6s41x-war 

100^ 

100 

100/2 

19 

MOM     Pfd.     .  .  . 

25  5/r 

25 '-4 

25/2 

300 

♦M.    P.    Cap.    Corp 

7/2 

Pathe    Exchange     . 

4 

37^ 

4 

400 

Pathe    Exch.    "A". 

rs 

17-4 

18 

200 

ttPathe    Exch.    7s37   81 

81 

81 

1 

Paramount     F-L     . 

115M 

111'/^ 

115J4 

6,300 

'Paramount  Pfd.    . 

.... 

121H 

ttPar.Bway.S'/isSl 

103 

102Ji 

103 

6 

♦*Roxy     "A"     . . . 

27 

25 

.... 

.... 

**Roxy    Units    .  . . 

30 

28 

.... 

**Roxy   Common    . 

634 

534 

.... 

**Skouras    Bros.    . 

41 

39 

Stan.    Co.    of    Am. 

S3Vs 

53/2 

5354 

tTrans-Lux     Screen     3M 

3% 

334 

300 

"United   Art.    Com 

.  15 

13 

**United    Art.    Pfd 

.  85 

80 

>    .    .    • 

*tTJniv.    Pictures 

2454 

Univ.     Pict.     Pfd. 

98^ 

98}^ 

98"^ 

io 

tWarner     Bros.      . 

16 

15^ 
2-2 11 

1    and 

15H 

1,000 

Warner  Bros.   "A" 
•Last  Prices  Quoted 

23M 

22  H 
Asked 

1,400 

•*Bic 

(Over 

the   Counter) 

tCurb  Market 

ttBond    Market 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louij 
Stock    Exchange   and    Stanley   in    Philadelphia 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 


Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant     J048 


INDEX 

PAGE 

THE    ECONOMIC    BROOM,    An    Editorial    by    Maurice    Kann     1 

FINANCIAL,    by   Charles   F.    Hynes 2 

PRESENTATIONS,    by   Jack    Narrower    4 

FOREIGN  MARKETS,   by  James  P.    Cunningham    5 

REVIEWS   OF  NEWEST  RELEASES,   by  Lilian  Brennan    6-7 

THEATER  EQUIPMENT  AND   MANAGEMENT,   by  Arthur   W.   Eddy.. 8-9 

HOW  TO  USE  NEWSPAPER  SPACE  8 

BELL-RINGERS'  WEEK  FINKELSTEIN  TRIBUTE   8 

HOLLYWOOD    HAPPENINGS,    Coast    News    by    Telegraph 1011 

"A   LITTLE  FROM  LOTS,"   by   Ralph   Wilk    II 

EXPLOIT-0-GRAMS,    Daily    Tips   for    Showmen    11 

HOW   WESCO   TOUTED  A   TWO  REEL   COMEDY 11 

THE    WEEK'S  HEADLINES,   Review  of  the  News    12 

AND    THAT'S    THAT,   by   Phil  M.    Daly    12 


REVIEWS. 


PAGE 

BABY    MINE    6 

BLOOD    WILL    TELL    7 

BOSS    OF   RUSTLER'S   ROOST.  6 

CHEER    LEADER    6 

FANGS    OF    THE    WILD    7 

FIGURES  DON'T  LIE    6 


FORTUNE    HUNTER     6 

GATEWAY   OF   THE   MOON....  7 

ON   THE  STROKE  OF  TWELVE  7 

ON    YOUR    TOES    6 

THE  NOOSE   6 

DAREDEVIL'S   REWARD    6 


SHORT    SUBJECTS    -...7-9 


Murphy  in  New  York 

Joe  Murphy,  who  plays  Andy  in 
^he  Gump  Comedies,  made  by  Sam 
Von  Ronkle  for  Universal  release,  is 
'n  New  York  for  a  brief  vaca- 
tion. He  recently  completed  his 
quota  of  two-reelers  for  the  coming 
season.  He  will  make  appearances 
at  New  York  theaters  in  conjunction 
with  Gump  comedies. 


Sam  Newfield   Leaves  for  Coast 

Sam  Newfield,  director  of  the  "Let 
George  Do  It"  comedies,  made  by 
Stern  Brothers  with  Sid  Saylor  as 
star,  from  the  George  McManus 
cartoon  comic,  has  left  New  York 
for  Hollywood  to  resume  work  after 
a  vacation.  Sigmund  Newfield,  his 
brother  and  general  manager  of  the 
Stern  Brothers  studio,  who  came  east 
with  his  brother,  will  not  leave  until 
next   week. 


Nat  G.  Rothstein  111 
Nat  G.  Rothstein,  director  of  ad- 
vertising and  exploitation  for  Uni- 
versal, has  been  ill  at  his  home  for 
several  days  with  a  severe  case  of 
grippe. 


Griffith  House  Bums 

Hugo,  Okla. — The  Liberty,  Griffith 
house,  was  destroyed  by  fire  which 
started  in  an  adjoining  department 
store.  Little  insurance  was  carried 
on  the   house. 


(437    BWAY.  N.Y.                          TEL  5560  PENN. 
:*lSO  15,0OO   C0S1UM£S  TO   BfM-r 


Woman  Plans  Rochester  House 

Rochester,  N.  Y.  -^  Kathrine 
Thompson  plans  to  be  the  first 
woman  theater  owner  here.  She  has 
filed  plans  for  a  $70,000  neighborhood 
film  house,  the  Dixie,  to  be  built 
on  Portland  Ave. 


Canandaigua  Asks  Sunday  Shows 

Canandaigua,  N.  Y. — Petitions  arel 
being  circulated  here  for  showsj 
from  3:00  to  11:00  P.M.  Sun- 
days. The  council  will  decide  the  issuel 
Jan.  20.  Former  Mayor  William  J.S 
MacFarlane  is  manager  of  The  Play- 
house, Schine  theater,  only  local| 
house.  ' 


Marie   Dressier  Leaves 

Marie    Dressier    has    left    for    thelj 
Coast,  accompanied  by   Hedda   HopJ 
per.     She  will  be  featured  in  several 
M-G-M  productions  during  the  cor 
ing  year. 


Garyn  on  Sales  Trip 

Pat  Garyn  of  National  Screen  Ser- 
vice leaves  Saturday  on  a  five  weeks' 
trip  to  the  Middle  West. 


Sol    Lesser   in   N.    Y. 

Sol    Lesser    arrived    in    New    York 
Friday  for  a  visit  of  about  ten  days. 


Bell  Goes  to  Coast 

Monta  Bell,  M-G-M  director,  who 
arrived  back  from  a  two-month's  trip 
abroad,  leaves  Sunday  for  the  Coast. 


.  'Where'.... 

Sveruone^^ 


?  Wherever 
you  go- 
Plaza  Hotels 
Wf  are  famous. 
T  r  — In  Boston 
— in  New  York 
— in  London 

Also  in 

Holljrwood 

tf  8  the 


miLVWOC  D^ 

PIAIA 

UoUyvood,  Catifonfit 


To  Distributors 

OR 

State  Right  Buyers 

A  SUPER  FEATURE 

UP  TO  DATE 

8  1  3. 

AN   ARSENE   LUPIN 

ADVENTURE  STORY 

BY       • 
MAURICE  LEBLANC 
WITH   ALL   STAR  CAST. 
WALLACE   BEERY 
LAURA  LA  PLANTE    - 

RALPH    LEWIS 

WILLIAM   V.   MONG 

J.    P.    LOCKNEY 

WEDGE   NOWELL 

AND    OTHER    NOTABLES 

PREVIOUSLY   RELEASED  BY 

ROBERTSON     COLE    CO.,     NOV., 

1920.       LENGTH     6123     FT. 

CELEBRATED   AUTHORS 

SOCIETY,    Ltd., 

68    West    S6th    St.        Circle    2396 


EGGERS 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  NA/est  54th  Street 
NEW  YORK 

Telephone:  Columbus  4I4I'2'3 


I 


is:lei 


THE 


inday,  January  15,  1928 


-Sia^ 


PAILV 


•Jew  Salary  Gut  Move 
Is  Seen  on  the  Coast 

iContinv,ed    jrom    Page    1) 

ent,  where  reduction  of  personnel 
possible. 

While  practically  no  production  is 
ing  on  at  present,  it  is  expected 
at  when  conditions  again  become 
irmal,  these  workers  will  be  reen- 
ged.  However,  it  is  stated,  they 
II  return  at  much  lower  salaries 
■reengaged. 


rench  Commission  Reject 
Drastic  Quota  Change 

(Continued,    jrom   Page    1) 

e    nine    to    one    ciuota   agreed    upon 
the    Commission    some    time    ago 
11   be   adopted. 

The  bill  will  be  presented  in  this 
rni  during  the  current  session  of  the 
lamber  or  after  the  May  elections 
icn  the  new  Chamber  convenes. 
Ivocates  of  the  bill  are  sure  that  it 
11  be  passed  in  time  to  become  ef- 
:tive    Sept.    1.       Representatives    of 

Incrican  producers  here  feel  certain 
at' the  formation  of  a  European 
mbine  in  films  will  result  from 
ench  action  in  drafting  restrictive 
fislation. 


■e 


quipment  Shown  at 
Nat'l  Supply  Meet 

(Continued   from   Page    1) 

Eight  St.  theater.     Sessions  close 

Saturday.       In    addition    to    Joe 
ornstein,     Walter     Green,     George 

Kruit  and  James  Toler,  branch 
nagers  and  salesmen  representing 
ery  district  are  attending. 
H.  C.  Woods,  president  of  Amer- 
n  Silver  Sheet  and  the  representa- 
e  of  Daylight  Screen,  gave  a  lec- 
and  demonstration  Thursday, 
dlen  of  Vallen  Electrical  discussed 

end  of  the  business  and  Irving 
muels  spoke  on  "Curtain  Controls." 
demonstration  and  talk  on  stage 
ging  was  given  by  J.  R.  Clancy  and 
)y  Langford  spoke  on  "How  To 
ecify  and  Sell  Rigging."  Drapes 
IS   the    subject    of   a    lecture   by    P. 

Landis. 

A  contest  for  the  National  Theater 
pply  Co.  sales  force,  called  "Glad 
igs  Race,"  was  outlined  by  M.  J. 
ulroy  of  the  Midland  Division  of 
itional  Lamp  Works.  The  compe- 
ion  suggested  is  based  on  the  sale 
lamps  during  the  year  now  under- 
ly.  Connery  of  National  Lamp 
orks  spoke  of  "Lighting  the  The- 
;r."  Theater  interiors  was  the  topic 
cussed  by  Brown  of  the  same  or- 
nization.  "What  Newer  Theater 
ghting  Will  Do  for  the  Theater" 
s  the  subject  of  a  talk  by  Alvin 
iler.  G.  G.  Thompson  of  Ward 
onard  spoke  concerning  switch- 
ards.     Projection  was  discussed  by 

R.  Geib  of  National  Carbon  Co. 
d  F.  M.  Falge  of  National  Lamp 
orks,  the  latter  also  speaking  on 
t  Mazda  lamps.  "Stage  Material" 
is  the  topic  of  Ed.  Wolk. 
After  this  session  the  convention 
journed  to  the  Piccadilly  theater  to 
;  the  largest  organ  in  Chicago,  a 
Igen. 


The  Economic  Broom 

(Continued    from    Page    1) 

of  crowns  would  crumble  into  the  dust  and  the  spotlight  of 
dubious  genius  which  today  radiates  its  false  rays  in  so  many 
directions  would  sputter  into  inglorious  oblivion. 

Swinging  the  Stick 

This  industry  most  certainly  needs  a  housecleaning.  And  as 
thorough  a  cleansing  operation  as  can  be  applied.  The  economic 
broom  should  sweep,  far,  wide  and  clean. 

The  job  is  big,  but  if  enough  muscle  swings  the  stick  that 
swings  the  broom,  the  results  will  show.  With  the  debris  will 
go  a  lot  of  illusions  about  people  and  things,  but  what  of  it? 
A  little  more  truth  and  a  little  less  camouflage  in  this  business 
is  one  of  its  crying  needs.   Nobody  can  deny  it. 

KANN 


Second  Meeting  at  Capital 
to  Protest  Langford  Bill 

Washington — Attack  on  the  Lang- 
ford bill  seeking  to  foist  Sunday 
closing  upon  the  District  of  Columbia, 
as  the  first  step  in  a  national  "blue" 
law  campaign  will  feature  the  meet- 
ing Wednesday  of  the  National  Ass'n. 
Opposed   to   Blue   Law. 

Headquarters  of  the  citizens'  com- 
mittee of  the  association  have  been 
established  at  the  Carlton  Hotel, 
pending  disposition  of  the  Langford 
bill.  A  recent  protest  meeting  was 
featured  by  attack  on  the  measure  by 
Seventh    Day    Adventists. 

Greenwich  Theater  to 
Show  Feature  Pictures 

Film  features  will  form  a  regular 
part  of  the  program  at  the  Green- 
wich Village  theater  which  reopens 
Feb.  12  under  management  of  N. 
Brewster  Morse  and  Douglas  Wood. 
Programs  will  consist  of  musical, 
dramatic  and  picture  features,  with 
the  program  changing  every  two 
weeks.  One-act  plays  will  be  released 
featuring  Broadway  stars.  The  policy 
of  the  new  management  is  to  com- 
bine the  arts  of  the  drama,  music 
and  pictures  in  one  entertainment. 
The  theater  will  be  operated  on  a 
subscription    basis. 


Prices  Cut  at  Madison,  Wis. 

Madison — The  Majestic,  which  for 
the  several  months  has  been  operat- 
ing only  on  Saturdays  and  Sundays, 
now  is  operating  under  a  cut  price 
seven  day  policy  with  matinees. 
Thomas  Norman  is  the  new  manager. 


Fischer  Operating  at  Burlington 

Burlington — The  Crystal,  formerly 
operated  by  W.  L.  Uglow,  has  re- 
opened under  management  of  Fischer's 
Paramount  Theaters.  Uglow,  who 
has  conducted  the  theater  for  a  num- 
ber of  years  gave  possession  of  the 
property  to  the  Fischer  interests 
under  a  three  year  lease,  will  devote 
his  time  to  his  theater  at  Waterford, 
Wis. 


Remodel  Oklahoma  Theater 

Duncan,  Okla.— The  Palace,  owned 
by  Griffith  Bros.,  is  being  completely 
remodeled. 


Wisconsin  Judge  Acts  in 
Ascher  Enterprises  Case 

Milwaukee — An  ancillary  receiver 
was  appointed  recently  by  Judge  Ed- 
ward T.  Fairchiid  to  take  over  the 
property  and  assets  of  the  Ascher 
Theatrical  Enterprises,  Inc.,  in  this 
city.  Mrs.  R.  I.  Davis,  Chicago,  a 
creditor  of  the  theatrical  company 
which  says  the  company  owns  the 
Merrill  building,  Milwaukee,  issued  a 
petition    for    this    action. 

The  U.  S.  Court  in  Chicago  ap- 
pointed Abel  Davis  and  the  Chicago 
Title  &  Trust  Co.  receivers  several 
days  ago  and  Davis  also  was  ap- 
pointed by  Judge  Fairchiid  as  ancil- 
lary receiver  in  this  district.  The 
Ascher  company  owns  several  Chi- 
cago theaters  and  one  at  Manitowoc, 
Wis. 


Suit   Over   Foreign  Films 

Film  Arts  Guild  has  lodged  two 
suits  against  the  Kerman  Bros.  Em- 
blem Film  Exchange,  in  the  Supreme 
Court  of  New  York  County.  The 
suits  relate  to  the  distribution  of 
"Husbands  or  Lovers?"  with  Emil 
Jannings  and  "Streets  of  Sorrow" 
with  Greta  Garbo.  Invalidation  of 
contracts  and  a  restraining  injunction 
are  demanded  on  alleged  grounds  of 
improper  and  fraudulent  accounting 
and  refusal  to  make  payment  of 
monies  collected. 

Harry  Lewis,  attorney  for  the  de- 
fendant, claims  Symon  Gould  of  Film 
Arts  Guild  accepted  advance  pay- 
ment of  $2,000  on  delivery  of  the 
negative  of  "Husbands  or  Lovers" 
but  never  delivered  it.  In  connection 
with  the  Garbo  picture,  Lewis  asserts 
Gould  likewise  accepted  advance  pay- 
ment but  failed  to  deliver  the  nega- 
tive. 


New  Milwaukee  House  Leased 

Milwaukee — Egyptian  Realty  Co., 
owner  of  the  Egyptian,  which  opened 
Christmas  day,  has  leased  the  the- 
ater to  the  Badger  Amusement  Co., 
it  became  known  recently.  The  lease 
is  for  IS  years  and  the  rent  for  the 
first  year  it  is  understood  is  $21,400, 
and  increase  until  the  fifteenth  year 
when  it  will  be  $2.';,900.  The  theater 
cost  approximately  $500,000  and  has  a 
seating  capacity  of  2,000. 


Favors  Brookhart  Bill 
Without  U.  S.  Control 

(Continued   from  Page    1) 

Accordingly,  national  officers  with 
whom  I  discussed  this  proposition 
agreed  with  me  that  aside  from  an-v 
general  consideration  we  would  give 
this  measure  that  we  should  ascer- 
tain directly  from  the  author  of  the 
bill  just  what  he  believed  it  would 
accomplish  if  passed. 

"Secretary  M.  J.  O'Toole  went  to 
Washington  and  called  on  Sen. 
Brookhart  and  discussed  the  bill 
with  him.  The  Senator  said  that 
certain  exhibitors  in  his  own  state  of 
Iowa  and  others  talked  with  him 
about  the  matter,  having  special  ref- 
erence to  the  action  of  the  Federal 
Trade  Commission  on  the  question 
of  block  booking  and  the  order  from 
that  body  to  one  of  the  producing 
and  distributing  companies  to  "cease 
and  desist." 

"The  matter  of  Federal  regulation 
as  applied  to  the  motion  picture  busi- 
ness was  brought  to  the  attention  of 
the  senator  and  the  danger  of  bring- 
ing this  medium  of  expression  with- 
in the  control  of  political  agencies 
was  suggested.  He  said  that  he  be- 
lieved this  could  be  obviated,  but 
that  he  felt  the  way  to  handle  the 
proposed  law  would  be  through  the 
Federal  Trade  Commission  or  some, 
such  governmental   agency. 

"That  compulsory  block  booking 
is  a  trade  evil  in  the  industry  which 
should  be  wiped  out  is  a  fact  upon 
which  all  unaffiliated  Exhibitors  will 
surely  agree.  If  it  can  be  done 
through  the  Brookhart  bill — and  Sen- 
ator Brookhart  expresses  the  belief 
that  it  can  be  done  that  way — of 
course  the  proper  thing  to  do  is  to 
p.iss  the  bill. 

"Therefore  my  conclusion  in  a 
sentence  is — If  we  can  obviate  any 
danger  to  our  business  which  mav 
come  through  Federal  regulation  then 
let  us  work  unitedly  for  the  passage 
of  the  bill.  Sen.  Brookhart  said  he 
believed  he  could  procure  a  hearing 
by  the  Interstate  Commerce  Com 
mittee  of  the  Senate  on  or  about 
Jan.  16.  If  the  Walsh  Public  Util- 
ity measure  which  has  precedence, 
he  said,  could  be  placed  in  the  hands 
of  a  special  committee  or  sub-com- 
mittee then  the  block  booking  bill 
would  get  the  right  of  way.  If  not, 
it  would  of  necessity  be  deferred  un- 
til a  later  date. 

"We  should  prepare  for  the  hear- 
ing in  a  manner  which  will  enable 
us  to  present  the  most  effective  ar- 
gument in  its  favor.  Members  of 
Congress  in  general  and  especiallv 
the  experienced  law-makers  who  are 
on  the  Interstate  Commerce  Com- 
mittee of  the  Senate  want  only  facts 
and  conclusions.  Therefore  anv 
move  by  the  M.P.T.O.A.  and  we 
hope  this  will  be  fully  concurred  in 
by  Exhibitors  generally  and  all  in 
favor  of  the  Brookhart  bill,  is  to  ap- 
proach this  situation  in  Washington 
seriously    and    understandingly." 


Install  New  Organ 

Larned,  Kans. — The  State  has  in- 
stalled a  Robert  Morton  Photo 
Player,  which  is  a  combination  the- 
ater organ  with  pipes  and  different 
traps. 


I 


THE 


•JXH^ 


DAILY 


Sunday,  January  15,  19281 


' 

SHOWMANSHIP    ANALYSES    OF 

PRESENTATIONS    AT    LEADING 

THEATERS 

Presentations 

A    PRACTICAL    GUIDE   TO    ALL 

EXHIBITORS   IN   BUILDING  UP 

PROGRAMS 



"JOAN",  LYRIC  PAGEANT 
AT  ROXY,  IS  IMPRESSIVE 


An  exceedingly  artistically  handled 
presentation,  and  probably  one  of  the 
biggest  things  attempted  in  conjunc- 
tion with  a  motion  picture  program, 
was  that  offered  at  the  Roxy  the  past 
week.  "Joan  of  Arc,"  done  as  a  lyric 
pageant  in  six  scenes,  from  the  text 
and  music  by  W.  Franke  Harling, 
presented  a  thoroughly  high  class  en- 
tertainment and  showed  no  uncertain 
amount  of  skill  in  its  production. 
Opening  with  a  prologue  in  which  an 
old  man  explains  the  story  of  the 
picture,  "Joan  of  Arc,"  to  his  grand- 
son, and  continumg  on  through  six 
scenes  consisting  ot  Joan  seemg  the 
vision  of  St.  Michael;  bidding  hei 
people  good-bye  as  she  rides  off, 
garbed  in  shinmg  armor,  on  a  white 
liorse;  her  imprisonment  in  the 
dugeon;  the  procession  to  her  trial 
and  finally  her  condemnation  in  the 
market  place  in  Rouen; — the  story 
thus  unfolds  accompanied  by  a 
musical  score  that  is  delightful  and 
a  sincerity  that  is  genuine. 

Also  on  the  prograni  was  a  series 
of  divertissem.ent  including  "La 
Libellule,"  a  Gambarelli  ballet  num- 
ber; "Twilight,"  a  potpourri  of  Rus- 
sian folk  songs,  by  the  Russian 
Cathedral  Choir,  a  dance  by  the  Six- 
teen Roxyettes  and  a  gala  Spanish 
bit  called  "Sevillana,"  featuring 
Fowler  and  Tamara,  tango  experts 
and  the  ballet  and  vocal  ensemble. 
The  setting  and  costumes  in  this  were 
unusually  colorful.  The  overture  was 
"Orpheus"  and  the  film  entertain- 
ment consisted  of  the  news  reel, 
Movietone  and  "The  Gateway  of  the 
Moon  " 


Rube  Wolf  Starts  Tour 

Rube  Wolf  has  started  his  tour  of 
the  West  Coast  circuit  at  the  War- 
field  in  San  Francisco  as  orchestra 
leader.  He  is  presenting  the  Holly- 
wood Beauties  as  an  attraction. 


Dufranne    at   Capitol    Concert 

George  Dufranne.  Canadian  tenor, 
will  be  the  soloist  of  the  13th  Sym- 
phonic Concert  to  be  given  by  the 
Capitol  (New  York)  orchestra  Sun- 
day  morning. 

Lorraine   Minto  at   K.    C. 

Kansas  City — Lorraine  Minto  is 
one  of  the  stage  attractions  at  Pan- 
tages. 


ly     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builders 

BARREL  O'  FUN  and 
PACKAGE  PARTY 

Phone  me  at  SPRins  4613 
WrUe  me  at  339  Lafayette  Street.  N.  Y.  C. 


Prologue  Flash  on  Strand  Stage; 
Simple,  but  Highly  Effective 


With  the  Charlie  Chaplin  feature, 
"The  Circus,"  carrying  practically 
the  entire  performance,  there  was 
little  time  for  a  stage  presentation. 
It  was  confined  to  a  very  brief  pro- 
logue which  nicely  set  the  atmos- 
phere for  the  picture.  The  curtains 
parted  on  a  circus  flash  which  had 
been  announced  by  a  "barker" 
through     a     phonograph.       The     set 


showed  a  circus  ring  with  the  master 
of  ceremonies  in  his  red  coat  and 
long  whip  directing  the  aggregation 
of  trained  wild  animals.  These  were 
immense  papier-mache  constructions 
which  were  ingeniously  animated, 
and  performed  antics  as  the  leader 
snapped  the  whip.  It  was  just  suf- 
ficient to  set  the  audience  nicely  for 
the  circus  atmosphere  of  the  picture. 


PEPPY  STAGE  ACTS 
AT  THE 


The  stage  presentation  at  the  Para- 
mount was  John  Murray  Anderson's 
"Blue  Plate,"  worked  out  with  an  im- 
mense replica  of  a  Dutch  plate  in 
blue  and  white  for  the  background. 
The  blue  and  white  idea  was  carried 
throughout  in  the  costuming  and  set- 
tings. Lorraine  Tumler  sang  "Two 
Little  Wooden  Shoes"  and  the  Fos- 
ter Girls  rounded  out  the  act  with 
some  nifty  routine  steps.  Gordon 
and  King  did  some  nice  buck  step- 
ping, and  wound  up  with  some  sen- 
sational team  work  that  stopped  the 
show.  Tom  Long  and  Sally  Small 
pulled  a  novelty  juggling  act  that 
was  unique  and  got  a  big  hand. 

Koslof  and  the  stage  orchestra 
followed  with  excerpts  from  "Rhap- 
sodic in  Blue."  Myers  &  Hanaford 
did  their  musical  saw  number  and 
Koshler  &  Edith  did  some  sensation- 
al skating  on  a  small  mat  just  in 
front  of  the  band  leader.  It  was  a 
whiz  number  that  had  the  audience 
breathless  for  the  finale  that  follow- 
ed with  all  hands  on.  The  Foster 
Girls  were  perched  on  the  arms  of 
an  immense  windmill  back  stage  and 
were  being  whirled  around  in  space 
as  the  curtains  were  drawn.  The 
encore  act  was  flashy,  and  had  lots 
of  pep. 


Aviation  Stunt  to 

Cover  Loew  Circuit 

Under  auspices  of  the  American 
Society  for  Promotion  of  Aviation, 
Regina  Carson,  well  known  flyer, 
who  will  be  known  as  "Miss  Avia- 
tion" and  a  jazz  aggregation  of  12 
musicians  will  fly  to  their  engage- 
ments over  the  Loew  circuit.  The 
stunt  will  start  at  Loew's  Hillside 
in  Jamaica  week  of  Jan.  23.  The 
idea  is  to  present  an  aviation  spec- 
tacle in  every  theater,  designed  to 
arouse  public  interest  in  aviation. 
The  Sikorsky  plane  to  be  used  will 
be  piloted  by  Captain  Roscoe  Tur- 
ner. They  will  cover  the  Loew  cir- 
cuit  to   the   Coast. 


JAZZ  NOVELTY  ACT 
AT 


"Jazz  a  la  Carte"  got  under  way 
with  an  introductory  leader  announc- 
ing the  name  of  the  presentation, 
playing  up  Kahn's  name  and  the 
names  of  the  specialty  artists.  The 
curtains  then  opened  showing  the 
band  seated  full  stage  and  backed 
up  by  French  curtains  in  front  of 
which  were  hung  black  velvet  stream- 
ers. The  orchestra  opened  with  "Did 
You  Mean  It,"  with  vocal  chorus 
by  three  of  the  musicians.  Kahn 
then  brought  out  George  and  Jim- 
mie  Trainor,  tap  dancers,  who  did  a 
a  fast  routine  to  big  applause.  Next 
Eldora  Stanford,  soprano,  was  in- 
troduced and  sang  "Among  My 
Souvenirs."  Kahn  then  had  the 
piano  rolled  out  and  obliged  with 
"Dawn  of  Tomorrow"  and  "Flap- 
perette."  The  Four  Biltmore  Boys 
were  next  brought  out,  their  novelty 
songs  going  very  big  and  proving 
to  be  the  big  spot  of  the  whole  pres- 
entation. 


Bobby   Rowland  at   Broadway 

Bobby  Rowland  and  company  will 
be  one  of  the  main  stage  attractions 
at  the  Broadway  for  the  current 
week. 


Eva  Tanguay  at  Coliseum 

Eva  Tanguay  will  be  headlined  at 
the  Coliseum  for  the  first  half  of  the 
week. 


Cliff  Edwards  at  L.  A. 

Cliff  Edwards,  as  "Ukelele  Ike," 
has  signed  up  with  Fanchon  &  Mar- 
co circuit  and  will  make  his  debut  at 
the  Metropolitan,  Los  Angeles,  Jan. 
26.  A  14-week  tour  of  West  Coast 
theaters  will  follow. 


HARRY  COHEN 

Theatrical    Enterprises 
Vaudeville  and  Novelties 

JACK  SHERWIN,  Mgr. 

1587    Bway.      PENniylvania    9168 
Local  Follies  Reviews  Arranged 


CLARK  AND  NCCULLOUGH 
COMEDY  m]  CAPlTOi 

The  Capitol  offered  an  all  come<  '' 
bill  with  Clark  and  McCullough,  ^  ia'l 
pair  of  irresistible  jokesters.  headin  : 
the  stage  show  called  "Pepper  P(  : 
Revue."  This  comedy  team  prove  latr; 
the  hit  of  the  bill  with  their  rap:  nPi 
fire  dialogue  and  trick  gestures.  Wa  »to 
Roesner  and  "The  Capitolians"  su]  fen 
plied  a  snappy  set  of  musical  sele  iw 
tions  with  the  drummer  of  the  o  led 
chestra  scoring  an  inning  with  Y  plar 
clever  manipulation  of  the  sticks 
well  as  offering  a  vocal  number. 

The  Chester  Hale  girls  maintain! 
their    popularity    with    more    of    the 
smart    stepping    and    attractive    cc   ^(.f 
tumes.    Wallace  and  Cappo,  two  sur 
footed   lads,    did   some   good   dancii 
and    Fain   and    Dunn,   in   song   duel 
added  another  bright  spot  to  the  pr  |,f  |„ 
gram.       The    revue    was    elaborate 
staged   both   in    setting  and   costu 
Another  divertissement  was  "Lege 
of    the    Pearl,"    a    pantomime    bal 
featuring  Rita  &  Teske,  clever  ada 
artists,   as   v/ell  as   the   Capitol   bal 
corps.     The  overture  was  "Caprice 
Italien"  and  the  screen  offered  "La 


lite 

pay 
ren 


Mtl 

Hire 


of     Romance," 
"Babv  Mine." 


the     news     reel 


Coast  M.  C.  at  Milwaukee 

Milwaukee — Dave  Schooler,  w 
has  been  band  master  at  Midwesc 
Wisconsin  since  last  July,  is  leavi 
Milwaukee  for  New  York  on  a  t 
weeks  vacation.  Schooler  will  be 
placed  at  the  Wisconsin  for  the  t 
weeks  by  Nat  Nazarro,  Jr.,  who  1 
been  master  of  ceremonies  at  Co 
theaters. 


iiiie- 
liian  ( 


Standard 

VAUDEVILLE 

for  Motion  Pictvre  Presentation 

The  FALLY  MARKUSe; 

VAUDEVILLE  AGENCY 

Lackawanna  7R76 
1579  BROADWAY,     NEWYORK  CIT» 


r--*- 


AMALGAMATED 
VAUDEVILLE  AGENCH 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Act 


1600  Broadway.    New  York  Cil 

Phone  Penn.  3580 


teorj 
'  mi 

Wed 


IS 


10  bl 

kiiri 
•'nouii 
'Sfoi 
tieise. 


iastii 


■*ey- 


THE 


anday,  January  15,  1928 


RAPID 

STRIDES    ARE    BEING 

MADE 

IN       THE 

FOREIGN 

PIXLD. 

KEEP 

POSTED 

THROUGH  "FOREIGN              | 

MARKETS 

Foreign  Markets 


NEWS    FLASHES    FROM    FIUI 

CENTERS      ALL      OVER      THE 

GLOBE:     MELBOURNE, 

LONDON.    BERLJN. 

PA  RIB 


By   JAMES   P.    CUNNINGHAM 


INDIFFERENT  TO  SHORTS 


Washington  Bureau   of    THE  FILM   DAILY 

Washington — Indifference  to  short 
ubjects  is  the  general  attitude  of 
European  picture  houses,  according 
)  a  trade  bulletin  issued  by  the  Mo- 
on Picture  Section  of  the  Depart- 
jent  of  Commerce.  The  better  class 
f  German  theaters  is  the  outstand- 
ig  exception  to  this  attitude,  as  Ger- 
lan  educational  short  films  form  a 
gular  part  of  their  programs. 
The  chief  cause  is  the  fact  that 
thibitors    as    a    rule    are    not    asked 

pay  for  them,  or  if  they  do  pay, 
le  rental  fee  is  negligible.  Natur- 
lly,  distributors     make  little  attempt 

feature  or  popularize  a  type  of 
icture  which  brings  them  in  no 
rofit.  Most  European  audiences 
ave  been  educated  to  the  double- 
ature  program.  If  these  features  do 
ot  consume  the  allotted  time,  a  short 
Dmedy  or  new  film  is  added  gratis 
y   distributors. 

The  short  films  produced  in  Eu- 
jpe  are  not  of  the  type  which  would 
nd  to  popularize  this  class  of  pic- 
ire.  European       producers       are 

i^erse    to    putting    money    into    short 
ms  and  as  a  result  they  are   usual- 

of  the  low  comedy  variety.  About 
)  per  cent  of  all  the  short  subjects 
lown  in  Europe  are  of  American 
rigin. 

dussolini  is  Backing 

Italian  Culture  Films 

Rome — Promotion  of  films  having 
talian  culture  as  their  object  has 
een  undertaken  by  Mussolini,  who 
as  placed  himself  at  the  head  of  the 
uce  organization  for  this  purpose, 
he  most  important  production 
lanned  under  the  new  scheme  is 
)ante's  "La  Divina  Commedia," 
/hich  is  to  be  made  on  a  large 
:ale  with  assistance  of  the  Govern- 
lent. 


Old  Films  for  New 

Berlin  —  Blackballing  of  all 
exhibitors  who  deceive  patrons 
with  old  versions  of  new  pic- 
tures by  the  Renters'  Ass'n 
and  barring  them  from  all 
further  supply  of  pictures  is 
the  method  being  adopted  by 
the  Spitzenorganisation  t  o 
stamp  out  the  practice. 


HAYDEN  PLANS  TO  BUCK 
SOUTH  AFRICAN  TRUST 


London — A  report  is  in  circulation 
that  the  Clavering  Circuit  has  been 
sold  to  L.  W.  Schlesinger  for  over 
$2,000,000.  In  this  connection  it  is 
noted  that  Sidney  Hayden,  the  man- 
aging director  of  Kinemas,  Ltd.,  who 
operates  in  South  Africa  in  opposition 
to  the  Schlesinger  interests  has  plans 
under  way  to  operate  15  theaters  in 
that  territory  by  the  middle  of  the 
year.  His  operations  are  being 
watched  with  interest  by  the  British 
industry,  as  heretofore  the  Schles- 
inger interests  have  successfully 
dominated  the  South  African  field. 


GERMANY'S  1927  IMPORT 
SHOW  U.  S.  FILMS  DROPPED 


Films  Act  Will  Not 

Increase  Admissions 

London — No  alteration  in  admis- 
sion prices  is  contemplated  by  exhi- 
bitors in  London  and  the  suburbs 
as  a  result  of  the  Films  Bill  coming 
into  operation  with  the  consequent 
increase  in  cost  of  British  pictures. 
The  "Daily  Herald"  in  an  article  had 
suggested  this  would  be  the  outcome, 
but  it  is  emphatically  denied  by  ex- 
hibitors generally,  who  intend  to  stick 
to  their  regular  admission  prices. 


Plans  Second  British  Film 

London — The  second  British  pic- 
ire  to  be  made  by  First  National's 
ritish  unit  is  "God's  Clay,"  according 
)  announcement  by  Harry  Ham,  in 
tiarge  of  production.  The  picture  will 
e  released  in  Great  Britain  by  First 
'ational    Pathe,    and   throughout   the 

orld  by  First  National  Pictures,  Inc. 


Ct<     Australia   Against  Music   Tax 

Sydney — Complaint  is  being  regis- 

ed  by  exhibitors  against  the  extent 

lit  f  music  fees  demanded  of  them.  The 

vy   on   picture   theaters   amounts   to 

^25,000  annually. 


Reorganize  Irish  Guild 
Dublin — The  Cinema  and  Amuse- 
ment Guild  of  the  Free  State  has 
been  reorganized  on  a  new  basis,  with 
William  Orr,  co-manager  of  the 
Corinthian  Picture  House  appointed 
as  secretary.  It  is  hoped  to  increase 
the  membership  so  that  every  distrib- 
utor and  exhibitor  in  the  territory 
will  become  a  member. 


Form  Franco-Chilean 

Producing  Company 

Paris — Jorge  Infante,  a  young 
Chilean,  has  founded  a  producing 
firm  known  as  Europe  Sub-Amenque 
Films,  which  has  its  headquarters  m 
Santiago,  Chile.  The  first  production 
will  be  made  in  Europe,  with  the  ex- 
teriors shot  in  Portugal  and  the  m- 
teriors  at   Epinay,  near   Paris. 


Berlin  —  German  production  has 
been  strengthened  at  the  expense  of 
American  product,  this  being  shown 
conclusively  by  the  fact  that  during 
1927  there  were  503  features  passed 
by  the  German  censor,  of  which  232, 
or  46.1  per  cent,  were  home  made. 

This  compares  with  only  202  Ger- 
man productions  in  1926  as  against 
229  American.  Other  countries  con- 
tribtited  84  pictures  in  both  1926  and 
1927.  So  all  the  strengthening  of  the 
home  market  has  been  obtained  sole- 
ly at  the  expense  of  America,  as 
foreign  imports  remain  the  same. 


Joint  Production  Scheme 
by  Franco-German  Films 

Berlin — Joint  production  has  been 
arranged  for  a  series  of  Franco-Ger- 
man pictures  between  Vandal  &  Delac 
and  Wengeroff  Films  of  Berlin.  The 
new  concern  is  called  "Aubert-Vandal 
and  Delac-Wengeroff  Film."  Aubert 
will  distribute  in  France  and  Wenger- 
off in  Central  Europe.  The  first  pic- 
ture will  be  the  adaptation  of  a 
French  novel,  "La  Sarasine,"  with 
Lil    Dagover    featured. 


Buys   Phonofilm   Equipment 

Edward  Ricci  of  the  Argentine- 
American  Corp.  has  purchased  and 
shipped  a  complete  Phonofilm  equip- 
ment including  the  recording  and  stu- 
dio apparatus  for  use  in  the  South 
American  territory.  Installation  will 
be  made  by  Harry  Jones,  Phonofilm 
engineer,  now  en  route  for  Argen- 
tine. 


French  Exhibit  Opens 
Paris — The  Exhibition  of  Science 
and  Arts  has  opened  with  all  the  im- 
portant producers  represented.  Cine- 
romans  Film  de  France  have  recon- 
structed a  set  from  "Princess  Masha" 
as   their   exhibit. 


FRENCH  EXHIBITORS  ARE 
OPPOSING  QUOTA  IDEA 


Paris— Opposition  is  developing 
among  distributors  and  exhibitors 
against  the  proposed  quota  which  pro- 
ducers are  trying  to  put  through.  The 
special  commission  appointed  to  in- 
quire into  methods  of  aiding  the 
French  industry,  presided  over  by 
M.  Herriot,  Minister  of  Education, 
has  been  investigating  ways  and 
means  to  do  so.  Unless  the  Commis- 
sion comes  to  an  early  decision  allow- 
ing a  bil  Ito  be  framed  establishing  a 
quota,  the  producers  are  planning  to 
press  for  a  Government  decree  limit- 
ing imports  of  foreign  films.  The 
suggested  quota  figure  is  12J/2  per 
cent  of  French  films. 


German  Bankers  Now 

Control  Sudfilm  Co. 

Berlin— The  banking  firm  of  Hardy 
&  Co.  has  secured  more  than  half 
the  shares  of  the  Sudfilm  Co.  These 
bankers  are  also  financially  interested 
in  Ufa.  It  is  reported  that  J.  von 
Lustig,  the  financier  connected  with 
Defu-First  National,  is  behind  the 
move,  and  that  Richard  Eichberg  may 
act  as  producers. 


Denmark    Remits    Tax    on    "Kings" 

Copenhagen — The  usual  tax  of  40 
per  cent  on  foreign  films  has  been 
remitted  by  the  Danish  Government 
n  the  case  of  "The  King  of  Kings." 


Phoebus  Inquiry  Proceeds 

Berlin — The  inquiry  into  the  al- 
leged association  of  Phoebus  with 
one  of  the  German  Government  de- 
partments is  still  proceeding. 


FitzPatrick   in    London 

London  —  James  A.  FitzPatrick, 
producer  of  the  Music  Master  series, 
arrived  from  New  York  yesterday 
on  the  Aquitania  en  route  to  Vienna 
to  show  his  feature  dealing  with  the 
life   of    Franz    Schubert. 


RicHMOUNT  Pictures  Inc. 

723  Seventh  Avenue  New  York  City,  N.  Y. 

D.  J.  MOUNTAN,  President 

Exclusive  foreigrn  representatives  for  Ray- 
art  Pictures  Corporation  and  other  leading 
independent    producers    and    distributors. 


Cabfa  Addrm; 


RICHPICSOC.  PARIS    CmbU  Addran:   DEEJAY.  LONDON 
CafaU  AiUran:   RICHPIC.  N.  T. 


Exporting  only  the  Best  in  Motion  Pictures 


THE 


■S&^ 


DAILV 


I  Sunday,  January  15,  1928 


L, 


Richard  Barthelmess  in 

"The  Noose" 

First  National  Length:  7129  ft. 

A  MIGHTY  FINE  PRODUC- 
TION. EASILY  BARTHELMESS' 
BEST  IN  A  LONG,  LONG  TIME. 
CHECK  UP  A  REAL  PICTURE 
FOR  EARLY  SHOWING. 

Cast.  ..  .Richard  Barthelmess  gets 
back  into  his  stride  in  a  vehicle 
worthy  of  his  ability.  Gives  a  re- 
markably forceful  performance. 
Montagu  Love  excellent  as  the  boot- 
leg king  and  Lina  Basquette  does  her 
finest  vi^ork  so  far  as  the  cabaret  girl. 
Alice  Joyce  a  sympathetic  figure  as 
the  governor's  vi^ife.  Others  Wm. 
Walling,  Robt.  T.  Haines,  Thelma 
Todd. 

Story  and  Production ....  Dram'a. 
First  National  offers,  in  "The  Noose," 
one  of  the  first  of  the  new  year's 
"best  pictures."  It  is  a  mighty  pow- 
erful dramatic  entertainment  that  the 
story  offers  and  the  producer,  direc- 
tor and  cast  have  obviously  worked 
in  close  cooperation.  Everything  is 
well  balanced,  everything  jibes.  There 
are  no  loose  joints.  Dillon's  direc- 
tion is  masterful  at  times;  the  cast 
headed  by  Barthelmess  leaves  little 
to  be  desired  and  the  production  is 
in  every  measure,  adequate.  The 
story  is  tense,  dramatic,  and  tear 
wringing.      The   suspense   is   corking. 

Direction.  ..  .John  Francis  Dillon; 
top   notch. 

Authors Willard  Mack-H.  H. 

V^an   Loan. 

Scenario. ...  James    T.    O'Donohoe 

Photography. James    C.    Van 

Tress;  excellent. 


"The  Cheer  Leader" 

Lumas  Length:  6000  ft. 

SCORES  A  NIFTY  LITTLE 
BOX  OFFICE  TOUCHDOWN.  A 
PICTURE  THAT  THE  EXHIBI- 
TOR CAN  GIVE  THEM  WITH 
EVERY  ASSURANCE  OF  SATIS- 
FACTION. 

Cast. ..  .Ralph  Graves  the  rah  rah 
boy  who  smashes  his  way  through 
to  triumph.  Gertrude  Olmstead  the 
girl  'm  the  case  with  Ralph  Emerson 
and  Harold  Goodwin  the  rivals  on 
field  and  porch.  Donald  Stuart  in  a 
good  humorous  bit  and  others  all 
well  suited. 

Story  and  Production. ..  .Comedy 
romance.  Not  a  big  picture,  not  a 
particularly  strong  story  and  yet  a 
darn  good  entertainment,  from  start 
to  finish.  Plays  right  into  the  lap 
of  the  audience.  They'll  love  it.  At 
a  Broadway  house  where  the  picture 
was  reviewed  they  applauded  at  fre- 
gufnt  intervals,  mostly  when  the  hero 
scored  an  inning.  And  Ralph  Graves 
is  right  at  home  in  this  kind  of  thing. 
Campus  rivalry  and  all  that  sort  of 
business  with  hero  sacrificing  his 
place  on  the  team  for  his  buddy  and 
nearly  losing  the  girl  in  the  bargain. 
But  the  big  game  arrives,  and  the 
one-minute-to-play  climax  brings  hero 
all  the  glory  he  can  carry.  Smart 
direction  and  a  good  cast.  First  class 
20X  office  material. 

Direction Alvin    Neitz;   clever 

Author Lee  Authmar 

Scenario Jack  Casey 

Photography. ..  .Edward    Gheller; 
good. 


Karl  Dane  and  Geo.  K.  Arthur  in 

"Baby  Mine" 

M-G-M  Length:  5139  ft. 

FARCE  THAT  RUNS  INTO 
GOOD  OLD  FASHIONED  SLAP- 
STICK. A  BIT  RISQUE  IN 
PARTS  BUT  DREW  DOWN  A 
GREAT  LOT  OF  LAUGHS  AT 
THE  CAPITOL. 

Cast.... Karl  Dane  and  George  K. 
Arthur  a  comedy  contrast  in  their 
physical  appearance  and  match  up 
nicely  in  their  comedy  manners. 
Charlotte  Greenwood  a  lanky  com- 
edienne who  makes  good  use  of  her 
pedal  extremities.  Louise  Lorraine 
about  the  most  dignified  of  the  lot. 

Story   and    Production Farce. 

The  story  claims  its  origin  in 
the  Margaret  Mayo  stage  farce  but 
the  idea  of  using  a  midget  to  im- 
personate a  very  essential  infant  in 
the  household  has  done  duty  on  sev- 
eral occasions.  The  efforts  of 
Charlotte  Greenwood,  George  K. 
Arthur  and  Louise  Lorraine  to  con- 
vince Karl  Dane  that  he  is  married 
by  the  very  tangible  evidence  of  a 
baby  son  lead  to  some  hilarious  busi- 
ness that  develops  into"  good  old 
fashioned  slapstick.  Some  of  the  stuff 
relative  to  the  babies  and  the  midget 
runs  slightly  off  color  but  the  crowd 
at  the  Capitol  appeared  to  appreciate 
it. 

Direction  ....Robert  Z.  Leonard; 
satisfactory. 

Author Margaret    Mayo 

Scenario. ..  .F.  Hugh  Herbert-Lew 
Lipton. 

Photography.  ..  Faxon   Dean;  good 


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Reginald  Denny  in 

"On  Your  Toes" 

Universal  Length:   5918  ft. 

ORIGINAL  STORY  GIVES 
DENNY  FIRST  RATE  VEHICLE, 
ENTERTAINING  AND  WITH 
THE  ACTION  AND  HUMOR 
WELL    BALANCED. 

Cast. ..  .Denny    very    good    as    t 
dancing  master  who  becomes  a  fig! 
champion.      Barbara   Worth   pleasin] 
as  the  heroine.     Mary   Carr  splendid 
as  the  mother.     Others  Hayden  Stev 
enson,  Frank  Hagney,  Gertrude  How 
ard,   George  West. 

Story  and   Production.  ..  .Comedy, 
This    is    the    best    story    Denny    has 
picked    in    some      time.      "On      Youi 
Toes"  has  originality  and  Fred  New- 
meyer  has  used  the  script  to  the  ut 
most  advantage.     The  comedy  is  con 
sistent    and    moves    along    smoothlj 
with   the   story    development.      It's  < 
man's    picture    because    of    the    figh  * 
angle    and    the    romance    in    it    take 
care  of  the  woman's  viewpoint.  Maf3   .    , 
Carr,    as    the    mother,    believes    hei  "'■  , 
grandson  has  become  a  famous  dan  " 
cing  teacher,  unaware  that  the  "grea 
foot  work"   she  hears  about  pertaia 
to  his  work  in  the  prize  ring.     Hovl""*' 
the    little    old    woman    becomes    th_^ 
boy's  best  rooter  and  thus  helps  hin  •" 
win  the   big  fight,  is  but  one  of  thi  ""Jf 
interesting  details. 

Direction. . .  .Fred  Newmeyer;  ver 
good. 

Author  Earle  Snel 

Scenario Earle    Snell-Gladyi 

Lehman. 

Photography. . .  .Ross  Fisher;  goo( 


m 


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Rami 


Still 


Esther  Ralston  in 

"Figures  Don't  Lie" 

Paramount  Length:  5280  ft. 

AN  ATTRACTIVE  STAR  AND 
SOME  AMUSING  COMEDY 
COMPLICATIONS  MAKE  THIS 
ENTERTAINING.  NETS  A 
GOOD  MANY  LAUGHS. 

Cast.  ..  .Esther  Ralston  first  rate 
as  the  blonde  stenographer  and  Ford 
Sterling  in  his  element  as  the  sus 
ceptible  boss.  Richard  Arlen  good 
as  the  clerk.  Others  Doris  Hill, 
Blanche   Payson.  Natalie  Kingston. 

Story  and  Production ....  Comedy 
romance.  Esther  Ralston  is  a  deco- 
ration to  any  picture.  In  this  one, 
as  the  blonde  stenographer,  she  makes 
the  most  of  a  good  role,  although  the 
actual  story  brings  her  no  particu- 
larly bright  vehicle.  It  offers  some 
good  laughs  and  with  Ford  Ster- 
ling up  to  his  comedj'  antics  as  the 
"preferring"  gentleman  it  should  pro- 
vide a  suitable  entertainment.  Ford 
gets  into  a  jam  with  his  wife  because 
of  his  stenographer  and  the  girl  has 
her  own  troubles  with  her  sweet- 
heart, a  clerk  in  the  office.  Compli- 
cations pile  on,  reaching  a  climax 
when  Esther  is  discovered  in  the 
boss's  home.  The  wife  and  ths 
sweetie  arrive  on  the  scene  but  the 
misunderstandings  are  cleared  and 
everybody  is  happy. 

Direction Edward    Sutherland ; 

satisfactory. 

Author B.    F.    Zeidman 

Adaptation   Grover  Jones 

Scenario Ethel    Doherty-Louise 

Long. 

Photography Alfred  Gilks;  good 


"The  Boss  of  Rustler's 
Roost" 

Pathe  Length:   4833    ft. 

SURPRISE  TWISTS  AND 
STAMPEDE  CLIMAX  ADDS 
GOOD  VARIATION  TO  OLD 
RUSTLER  YARN.  IT  WILL 
PLEASE  THE  FAN  CROWD  DE- 
VOTED TO  WESTERNS. 

Cast. .  .Don  Coleman  a  new  arrival 
in  the  hero  line-up.  Fulfills  all  re- 
quirements quite  satisfactorily.  Eu- 
genia Gilbert,  the  girl.  Tom  Lon- 
don the  villain.  Others  Dick  Hat- 
ton,  Albert  Hart,  Ben  Corbett,  Wm. 
Bertram,   Chet  Ryan. 

Story  and  Production. ..  .Western. 
The  denouement  in  this  one  devel- 
ops some  surprise  twists  that  will 
make  the  picture  especially  interest- 
ing to  the  fan  crowd  who  follow  up 
the  westerns.  The  explanation  ac- 
corded the  mystery  of  disappearing 
cattle  and  the  disclosure  that  the 
alleged  rustlers  have  not  been  thiev- 
ing at  all,  but  merely  replacing  cat- 
tle stolen  by  the  rancher's  scapegrace 
son  during  a  drunken  revel,  are  good 
bits  that  give  refreshing  variation  to 
the  old  rustler  tale.  Leo  Maloney, 
whether  it  is  a  matter  of  playing  the 
hero  or  doing  the  directing,  always 
turns  out  a  good  job.  He  has  the 
knack  of  dressing  up  an  old  plot  so 
that  it  takes  on  a  new  lease  of  life. 

Direction Leo    Maloney;    first 

rate. 

Author W.   D.   Hoffman 

Scenario Ford  I.  Beebe 

Photography.  .Edward   Kull;    good 


Tom    Mix    in 

"Daredevil's  Reward" 

Fox  Length:  4987  ft. 

SPEED,  LAUGHS  AND 
THRILLS  IN  MIX'S  LATEST. 
HERO'S  COMEDY  DETECTIVE 
WORK  WILL  DELIGHT  HIS 
ADMIRERS.  TONY  HAS  AN 
IMPORTANT  PART  IN  THE 
STORY. 

Cast Tom   Mix  and   Tony   do 

some  smart  detective  work  with  Billy 
Bletcher  a  comedy  accomplice.  Na- 
talie Joyce,  the  girl,  and  Lawford 
Davidson  the  ringleader  of  the  high- 
waymen. Others  William  Welch, 
Harry  Cording. 

Story  and  Production. ..  .Western. 

Mix's  latest  will  please  his  following 
especially  well  and  audiences  in  gen- 
eral, also.  He  keeps  Tony  well  in  the 
foreground  throughout  and  his  stunts 
include  most  of  his  reliable  thrill  get- 
ters as  well  as  a  few  new  ones.  Tom 
is  a  ranger,  touring  about  disguised 
as  the  proprietor  of  a  medicine  show, 
out  to  get  the  band  of  highwaymeti 
who  are  holding  up  the  stage.  Hero's 
activities  become  unpleasant  when  he 
finds  himself  in  love  with  a  girl  who 
appears  to  be  one  of  the  band.  A 
good  lot  of  Action  follows  in  which 
Tom  and  the  bandit  gang  match  wits 
and  guns  in  fast  fury  with  Tom  the 
eventual  victor  and  prospective 
bridegroom. 

Direction Gene    Ford;    good 

Author   John  Stone 

Scenario   John  Stone 

Photography Dan  Clark;  good 


Syd  Chaplin  in 

"The  Fortune  Hunter" 

Warner  Length:   6639  ft\ 

SOME  FAIRLY  GOOD  GAG 
BUT  NOT  NEARLY  ENOUG 
TO  KEEP  THE  PICTURE  TO 
GETHER.  CHAPLIN  WORK 
HARD  BUT  THE  MATERIA 
WAS  LACKING. 

Cast Syd    Cliaplin    strives    val 

iantly  to  keep  the  laughs  coming  buj 
there  are  not  enough  good  opportuni 
ties    for    him.      Helene    Costello,    t 
lead.      Clara    Horton    the    cute    sm 
town    blonde.      Others    Thomas    Je: 
ferson,      Erville      Alderson,      Robe 
Perry,  Duke  Martin. 

Story  and   Production.  ...  Comed; 
A    succession    of    gags      are      hardl 
enough   for   Chaplin   in   this  instanC' 
Some   of  these   are   first  rate   and 
gets   a   good   share   of   laughs   out 
them   but    in   most   instances   the   si' 
uations    have    been    laughed    dry   anl 
even    the    star's    noteworthy    effor 
fail    to    produce    new    hilarity.      "Th' 
Fortune    Hunter"    just    doesn't    pro    k 
vide  him  with  the   goods  and  conse 
quently  he  doesn't  deliver.     The  besi 
of  the  picture   concerns   Syd's   activi 
ties  in  a  hick  drug  store  which  he  at 
tempts    to    modernize    and    put    on    2 
paying  basis  in   order  to  make  a  hi' 
with  the  proprietor's  daughter,  mean 
while  forgetting  all  about  a  deal  witl 
a  gangster  pal. 

Direction. ..  .Chas.  F.  Reisner;  faiilJiii 

Author   Winchell  Smitl  m 

Scenario Bryan  Foy-Robt 

Dillon. 

Photography Ed   Du   Par;  at 

right. 


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'he  Gateway  of  the  Moon" 

X  Length:   5038  ft. 

EXPLOITS  THE  TALENTED 
DLORES  DEL  RIO  SPLEN- 
DLY  BUT  STORY  IS  TOO 
JGHT  TO  GET  FAR  AS  EN- 
SRTAINMENT.  ONE  OF 
tlOSE  HIGHLY  ARTIFICIAL 
rNGLE  YARNS. 
Cast.  ..  .Dolores  Del  Rio  captiva- 
g  at  all  times.  Vehicle  provides 
■  a  fine  display  of  her  charm, 
alter  Pidgeon  satisfactory  as  her 
rer.  Anders  Randolf  a  reliable 
lain  at  all  times.  Ted  McNamara 
/es   the   comedy   touches. 

Story   and   Production .Drama. 

lother  white  man  goes  native.  But 

)lores  Del  Rio,  as  the  daughter  of 

e    jungle,    seems    to    be    a    wholly 

equate  reason.     The  story  is  mere- 

a    background,    and    a    good    one, 

:  "her    performance.       It    has    little 

od  dramatic  action  until  the  climax 

lere  the  heroine  rushes  to  save  her 

er  from  the  deviltry  of  her  thieving 

cle.      Her  vamping  is   not  in  vain. 

^ro   sails   oS   in   his    canoe,    headed 

me,  but  turns  back  to  get  the  native 

1   he    loves.      Being   a   jungle    tale 

re  is  abundant  tropical  atmosphere 

way  of  misty  swamps  with  alliga- 

s  waddling  about  and  other  touches 

iking    for    correct    detail.       Where 

;y  like   Dolores  Del   Rio  it   should 

re   ample   satisfaction. 

Direction John  Griffith  Wray; 

r. 

Author CHfTord  Bax 

Scenario Bradley  King 

Photography Chester    Lyons ; 

■y  good. 


Ranger  in 

"Fangs  of  the  Wild" 

FBO  Length:   4578  ft. 

ANTIQUATED  MELODRA- 
MATIC HOKUM  OF  THE  "VIL- 
LAIN STILL  PURSUED  HER" 
TYPE.  GIVES  RANGER  A  PRIZE 
ROLE  NEVERTHELESS. 

Cast.... The  heroics  provided  the 
dog  star  are  certain  to  delight  the 
admirers  of  canine  performers.  Those 
taking  part  in  the  old  hokum  con- 
ducted as  a  background  include  pret- 
ty Dorothy  Kitchen,  Sam  Nelson, 
hero  Tom  Lingham  and  Sid  Crossley. 
Story  and  Production Melo- 
drama. They  certainly  give  Ranger 
a  great  array  of  opportunities  to 
prove  himself  the  noblest  of  dog  he- 
roes. And  Ranger  acquits  himself 
most  creditably  in  such  instances  as 
saving  the  pretty  little  girl  from  a 
beating  by  her  drunken  father,  pre- 
venting the  shooting  of  hero  by  the 
fiendish  villain,  saving  the  precious 
bankroll,  again  saving  the  girl  from 
an  attack  by  the  villain  and  so  on 
down  to  once  more  rescuing  hero 
when  he  hangs  on  one  of  those  ever 
slipping  vines  down  a  deep  ravine. 
No  dog  ever  had  a  busier  day  than 
Ranger  in  this  one.  The  story  is  the 
oldest  and  least  convincing  kind  of 
hokum.  A  pity  because  the  dog 
works  hard. 

Direction Jerome   Storm;   poor 

Authors Dorothy     Yost-Dwight 

Cummins. 

Scenario Ethel   Hill 

Photography ...  Robert  De  Grasse; 
good. 


)n  the  Stroke  of  Twelve" 

.yart  Length:  5970  ft. 

HECTIC  MELODRAMA  THAT 
)LLOWS  A  WELL  BEATEN 
^TH.  PRETTY  TRITE  STUFF 
\NDLED  IN  OLD  SCHOOL 
OVIE  STYLE. 

Cast.  ..  .Danny  O'Shea,  a  brand 
w  hero  in  the  ranks,  likable  enough 
d  June  Marlowe  the  soft  eyed 
oine  who  always  believes  in  him. 
ivid  Torrence  one  of  those  stern 
rents  taken  over  by  a  couple  of 
)oks,  Lloyd  Whitlock  and  Lillian 
orth. 

Story    and    Production Melo- 

mia.    Some  day  heroes  are  going  to 
me    to   their    senses    and   be    smart 
Dugh  not   to  take  freshly  fired   re- 
ivers   into    their    hands    and    thus 
:ape  unpleasant  jail  sentences  that 
■ce  the  pretty  heroine  to  weep  and 
all   manner   of   things   to   try   and 
)ve     their     innocence.       "On     the 
oke   of  Twelve"   has   such  a  care- 
s    lad    who    is    accused    of    killing 
own   father  while   the  guilty  cul- 
t      was      the      father's      secretary, 
erything  is   duly   cleared   and  hero 
ts  with  his  late  dad's  pretty  ward, 
acks  so  distinctly  of  the  old  school 
t  the  audience  chuckled  at  the  most 
matic  moments.     Not  up  to  pres- 
day  standards. 

Direction Chas.  J.   Hunt: 

)able  of  better. 

A.uthor .Jos.    Lebrandt 

Scenario Arthur    Hoerl 

Photography Ernest    Depew; 

isfactory. 


Buck  Jones  in 

"Blood  Will  Tell" 

Fox  Length:  4556   ft. 

BUCK'S  LATEST  SPECIAL- 
IZES IN  RESCUES.  ROMANCE 
AND  SWIFT  MOVING  ACTION 
TONE  DOWN  PICTURE'S 
TRITE  STORY. 

Cast Buck     Jones     the     ever 

ready  hero  who  finds  plenty  of  op- 
portunity in  this  to  save  the  girl, 
played  by  Kathryn  Perry.  Lawford 
Davidson,  the  crooked  foreman.  Oth- 
ers Bob  Kortman,  Harry  Gripp,  Aus- 
tin Jewell. 

Story  and  Production .Western. 

Buck  Jones'  latest  contains  a  pretty 
familiar  type  of  western  story  but 
for  the  star's  admirers  and  those  who 
like  westerns  in  general,  it  is  likely 
that  the  action  and  lively  succession 
of  thrilling  rescues  will  be  enough 
to  keep  them  entertained.  Buck  has 
a  hectic  time  of  it  trying  to  make  a 
certain  girl  at  home  on  a  ranch  that 
she  thinks  is  her  own  while  in  truth 
Buck  is  the  rightful  owner.  There 
is  the  usual  jealous  foreman  who  has 
one  eye  on  the  ranch  and  the  other 
on  the  girl.  Buck's  encounters  with 
him  provide  some  of  the  action  of 
the  picture  and  his  various  rescues 
of  the  girl  contain  some  good  thrills 
as  well. 

Direction Ray    Flynn;    satistac- 

Author    Adele    Buffington 

Scenario    Paul  Gangelin 

Photography Reginald    Lyons ; 

good. 


Short  Subjects 


"All  Set"— Cameo 
Educational 
Home  Wreckers 
Type  of  production. .  .  .1  reel  comedy 
This  is  one  of  the  best  that  Cameo 
has  turned  out  for  some  time.  It 
gives  Wallace  Lupino  a  chance  to 
work  alone  and  prove  that  he  is  a 
worthy  member  of  the  English  come- 
dian family  of  which  Lupino  is  a 
member.  Lupino's  wife's  brother 
has  bought  tickets  for  the  opera,  and 
there  is  a  frantic  rush  to  get  into 
evening  clothes  at  the  last  minute. 
The  comedian  gets  more  than  a  fair 
share  of  laughs  out  of  the  business 
of  getting  into  a  boiled  shirt.  The 
kick  in  the  end  comes  when  it  is  dis- 
covered that  the  opera  tickets  are  for 
the  following  night.  Harry  Sweet 
directed. 


"The  Lady  of  Victories" 
Technicolor— M-G-M 
Napoleon  in  Colors 
Type  of  production. .  .2  reel  historical 
Famous  episodes  in  Napoleon's 
life,  especially  as  they  relate  to 
Josephine,  run  through  this  picture, 
which  is  far  more  costly  than  the  gen- 
eral run  of  shorts.  It  is  a  recitation 
of  his  career,  with  the  tragic  ending 
on  the  Island  of  St.  Helena.  Agnes 
Ayres  plays  Josephine,  Otto  Mattie- 
son  is  seen  as  the  Little  Corporal 
and  George  Irving  does  Talleyrand 
It  is  well  worth  playing.  Roy  Neill 
directed. 


"A  Perilous  Mission" 
Pathe 
Actionful  Chapter  Play 
Type  of  production. ..  .2  reel  serial 
If  this  serial  "The  Man  Without 
a  Face,"  maintains  the  pace  it  sets 
in  its  initial  episode  it  ought  to  prove 
an  exhibitor's  delight.  Walter  Miller 
and  Allene  Ray  are  the  principals,  di- 
rected by  Spencer  Bennet.  According 
to  the  story.  Miller  wins  the  admira- 
tion of  bank  officials  when  he  fru- 
strates a  robbery.  They  send  him 
to  China  to  bring  back  two  sisters 
who  have  inherited  an  enormous 
fortune.  An  embassy  of  "The  Man 
Without  a  Face,"  master  criminal,  is 
out  to  get  the  money  and  arrives  in 
China,  as  Miller  does,  in  the  center 
of  a  revolution.  The  chapter  closes 
with  the  sisters  caught  in  the  male- 
strom  of  a  street  skirmish.  This  pic- 
ture  has   real   production   values. 


"Buckskin    Days" 
Universal 

Old  Injun  Stuff 

Type  of  production 2  reel  western 

Here's  one  the  boys  will  like  but 
no  one  else,  unless  they  have  chil- 
dren's minds.  The  much-stepped-on 
story  deals  with  a  plot  of  the  Indians, 
led  by  a  renegade,  to  kidnap  New- 
ton House's  sister.  There  is  the  old- 
time  attack  and  the  arrival  of  the 
hard-ridin'  young  hero  to  finish 
wiping  out  the  Injuns.  Young  House 
is  interesting.  Lillian  Gilmore  is 
sweet  but  Edmund  Cobb  is  unpar- 
donable.    Walter  Fabian  directed. 


"All   For  Nothing" 

Roach— M-G-M 
Fast-Motion  Fun 
Type  of  production. .  .  .2  reel  comedy 
Charley  Chase  and  his  wife  figure 
in  a  domestic  quarrel.  Hubby  decides 
to  masquerade  as  a  Peruvian,  doing 
so  with  the  aid  of  a  waxed  mustache, 
and  makes  violent  love  to  his  wife. 
Then  in  an  effort  to  prove  his  affec- 
tion, stages  a  terrific  pantomimic 
battle  with  her  husband,  or  in  other 
words,  with  himself.  This  is  a  riot. 
The  unhappy  culmination  of  the  in- 
cident comes  when  Charley's  mous- 
tache slips  off  and  the  wife,  recog- 
nizing her  husband,  socks  him.  Leo 
McCarey  held  the  megaphone  on  the 
picture,    which    is    a   knockout   of   its 

type. 


"Racing  Mad" — Mermaid-Educational 

Racing  Gags 
Type  of  production. . .  .2  reel  comedy 
Phil  Dunham  is  featured  as  the 
goofy  auto  racing  driver  in  love  with 
the  daughter  of  the  inventor  of  his 
car.  Most  of  the  action  and  the  com- 
edy comes  in  the  second  half,  and  it 
is  worth  waiting  for.  They  manage 
to  pull  some  new  stunts  with  a  rac- 
ing car,  in  spite  of  all  the  gags  that 
have  gone  before.  There  are  some 
real  thrills  in  the  racing  sequence. 
The  picture  has  snap,  and  travels  at 
a  fine  pace,  with  laughs  plentifully 
sprinkled   in  between. 


"Pass  the  Gravy" 
Roach— M-G-M 
Good  Farce  Situations 
Type  of  production. . .  .2  reel  comedy 
This  is  a  "friendly  enemies"  kind 
of  yarn,  at  the  opening  of  which 
Max  Davidson  and  Bert  Sprotte  bury 
the  hatchet  after  the  latter's  prize 
rooster  has  won  a  prize.  Max's  son 
is  sent  out  for  a  chicken  to  feature 
the  dinner  in  celebration  of  the  peace 
but  unfortunately  kills  the  prize-win- 
ning rooster.  The  efforts  to  keep 
Sprotte  from  this  fact  causes  most  of 
the  comedv,  which  is  one  hundred 
per  cent  entertainment.  Direction  by 
Fred  Guiol. 

"Spook-Spoofing" 

Roach— M-G-M 

The  Gang  At  Its  Best 

Type  of  production.  . .  .2  reel  comedy 
In  this  picture  the  Gang  "frames" 
Farina,  making  him  believe  he  has 
killed  one'"of  the  kids.  They  force 
him  to  take  the  "body"  to  a  deserted 
graveyard  and  there  the  hilarity  hits 
a  high  pitch.  Spook  effects  are  pro- 
vided by  the  youngsters  with  side- 
splitting results.  Almost  every  gag 
clicks  forcefully.  It's  a  fine  number 
which  Robert  McGowan  has  directed. 


"Wildcat    Valley"— Tuxedo 
Educational 

Mountaineer  Shindy 
Type  of  production.  .  .  .2  reel  comedy 
The  setting  is  in  the  southern 
moonshine  district,  with  the  moun- 
taineers staging  one  of  their  regular 
feuds.  Johnny  Arthur  has  a  tough 
time  as  the  goofy  younger  son  of  the 
leader  of  one  of  the  warring  fac- 
tions. To  win  the  girl's  love,  it  is 
up  to  him  to  make  good.  So  he 
{Continued    on    Page    9) 


THE 


■^^ 


DAILY 


Sunday,  January  15,  192 


G 


Theater  Equipment  and  Management 


ERl 


By  ARTHUR   W.   EDDY 


NEWSPAPER  ADVERTISING 
ALL-IMPORTANT  FACTOR 


Minneapolis — How  to  use  newspa- 
per space  to  the  best  advantage  is 
the  subject  of  the  fifth  of  a  series  of 
articles  appearing  in  the  "F.  &  R. 
Showmanship  News."  Under  the 
title  of  "Using  the  Newspapers"  the 
article  reads,  in  part,  as  follows: 

"When  we  come  to  the  subject  of  news- 
paper advertising  we  enter  a  field  where  show- 
manship   is    all-important. 

"Trained  writers  are  providing  you  with 
the  best  trailers  ever  written.  I'o.sters  and 
accessories  created  by  experts  await  your 
order  in  the  exchanges.  The  general  adver- 
tising department  is  standing  by  at  all  times 
with  ideas.  But,  we  cannot  prepare  news- 
paper ads  for  all  theaters  on  the  circuit. 
Booking    complications    prevent    this. 

"Therefore  it  becomes  the  uuty  of_  every 
manager  to  train  himself  in  the  writing  of 
good  newspaper  ads.  When  you  olan  to  buy 
newspaper  lineage,  remember  that  you  are 
dealing  with  one  of  the  most  costly  fiums 
of  advertising  we  use.  At  the  same  time 
keep  before  you  the  fact  that  t.io  features 
of  newspaper  lineage  stand  out  in  importance 
over    all    others^space    and    copy. 

"Let  us  discuss  space  first,  not  because  it 
is  a  film's  thickness  more  important  than 
copy,  but  because  it  involves  expenditure.  A 
safe  rule  of  showmanship  is  to  allot  the  bulk 
of   your   appropriation   to   the    newspapers. 

"In  deciding  on  the  amount  of  space  to 
be  used,  your  total  lineage  is  arrived  at  by 
estimating  the  possible  return  on  the  pic- 
ture, the  character  of  other  advertising  in 
the  same  newspaper  and  the  size  of  other 
ads  on  the  same  page.  The  larger  return 
you  can  foresee,  within  the  range  of  possi- 
bility, on  a  production  the  more  you  Ciii 
spend    with    good    judgment. 

"Make  your  ads  stand  out  from  all  others 
in  the  newspapers  by  preparing  showmanship 
ads,  not  ordinary  commercial  ads.  There  is 
a  vast  difference.  Reverse  plates,  used  very 
little  by  other  advertisers,  and  action  cuts 
have  a  well-earned  place  in  our  ads.  Pick 
up  any  paper  in  the  country.  Note  the  many 
cuts  in  theater  ads.  Why  ?  Because  we  have 
personalities  to  sell.  These  features  give 
character    to    your   ads    and    identify   them. 

"Bold  type  is  another  distinguishing  mark 
of    theater    advertising. 

"Use  white  space  wherever  possible.  It 
gives  tone  to  your  ads  and  makes  iheiii  easier 
to  read.  White  space  can  always  be  used 
to  advantage  between  your  type  copy  and 
the  column  rules  to  set  your  ad  cff  from 
others    on   the    same    page. 

"Much  to  the  key  city  manager's  advan- 
tage is  the  e.\change  press  book.  Here  you 
have  ads  already  laid  out  for  your  use.  Mats 
are  cheap.      They   smack   of   showmanship. 

"In  preparing  your  copy  for  the  news- 
paper make  it  snappy.  Follow  the  lead  of 
the  newspaper  head  writer.  He  is  trained 
to    express    himself    concisely. 

"In  the  Twin  Cities  we  have  found  that 
sometimes  the  best  advertising  appeal  can  be 
made  through  the  use  of  newspaper  copy. 
This  was  notably  true  of  our  campaign  en 
the  'Red'  Grange  picture,  'One  Minute  to 
Play.'  Cooperative  pages  in  the  newspapers 
put    the    picture    over   to    good    business. 

"These  tie-ups  enabled  us  to  stress  the  im- 
portance of  the  Grange  picture  as  no  ether 
means  could.  A  page  of  adverrising  is  a 
page.  It  is  more  than  twice  as  valuable  as 
a  half  page,  and  thirty  times  as  valuable  as 
one-eighth  of  a  page.  Why?  Because  its 
Ijigness  gets  attention. 

"People  have  been  taught  for  years  to  ex- 
pect exaggerated  advertising  in  this  business. 
We  do  not  mean  untruthful  advertising.  We 
mean    forceful    advertising. 

"Always  talk  in  the  language  of  your  pa- 
trons. Don't  say  photoplays  when  everyone 
calls  them  movies.  Your  audience  rer.iesrrts 
the  masses." 

Open  West  Coast  Branch 

Los  Angeles — Gallagher  Orches- 
tra Equipment  Co.  has  opened  a 
West  Coast  office  at  1487  West 
Washington   Blvd. 


The  Projection  Booth 

How  many  times  a  year  do  you  hold  a  regular  inspection  of 
your  booth?  Many  times  your  operator  would  like  to  make  addi- 
tions to  his  equipment  for  the  betterment  of  projection.  Bear  in 
mind  that  with  most  operators  the  job  of  rurming  his  machines  is 
an  art  and  he  needs  cooperation. 

Step  into  your  booth  some  day  and  ask  your  operator  what 
you  can  do  to  insure  perfect  projection.  Find  out  if  he  needs  any- 
thing new  and  modern.  Find  out  if  he  is  getting  the  best  carbons 
or  best  incandescent  bulbs,  whichever  he  may  be  using.  See  if  he 
can  use  to  advantage  a  new  automatic  changeover.  Check  up  on 
his  facilities  for  handling  film  in  the  booth.  Make  that  booth  as 
complete  for  him  as  the  up-to-date  kitchen  in  a  modern  apartment 
house.  It  all  means  much  to  yoxor  operator  in  the  execution  of  his 
job.  Impress  upon  him  that  you  are  vnth.  him  one  hundred  per 
cent  for  better  projection  and  back  it  up  with  action,  not  promises. 

Patrons  either  leave  your  theater  pleased  or  displeased.  The 
house  that  gives  perfect  projection  will  profit  by  it  in  the  long  run. 
Here's  something  well  worth  your  serious  consideration: 

If  you  personally  are  not  familiar  with  every  requirement  of 
the  booth,  call  in  an  expert.  National  Theater  Supply  Co.  has 
branches  aLll  over  the  country  which  will  send  a  man  to  your  theater 
any  time  to  inspect  and  overhaul  your  equipment  for  you  with  no 
charge  for  inspection  and  recommendations.  Try  this  service — it 
will  be  to  your  advantage  and  may  save  you  considerable  money. 


Loew  Paris  Houses  Get 
Presentation  Leaders 

Paris — Two  houses,  the  Gaumont- 
Palace  and  the  Cinema  Madeleine, 
both  of  which  are  under  the  direc- 
tion of  Gauniont-Loew-Metro,  have 
ordered  from  National  Screen  Ser- 
vice, through  the  foreign  department 
of  Loew's,  Inc.,  a  wide  selection  of 
animated  presentation  leaders  for 
use   in   both    theaters. 

These  leaders  are  similar  to  those 
in  use  in  the  representative  picture 
houses  in  the  United  States  which 
are  used  to  introduce  feature  presen- 
tation, comedy,  newsreels,  overture 
and  organ  features  and  Ends"  which 
carry  trademarks  of  the  theater  as 
well.  While  these  leaders  are  just 
coming  into  use  in  France  and  Eng- 
land, they  have  been  in  general  use 
in  the  United  States  for  over  a  period 
of  seven  years. 


"Where  to  Buy  and  What  to  Buy." 
The  most  comprehensive  list  of 
equipment  manufacturers  and  dis- 
tributors ever  published,  classified 
under  every  item,  of  equipment  they 
handle,  will  be  a  feature  of  THE 
1928  DAILY  YEAR  BOOK,  to  be 
issued  this  month.  This  section  of- 
fers a  buying  guide  to  everyone 
connected  with  the  industry,  con- 
taining the  names  and  addresses  of 
individuals  and  firms  which  will 
supply  every  equipm,ent  want  "from 
the  ground  up." 


Tha    day    of    the    unadorned    stage    in 
Picture  Houses  baa  passed. 

LEE  LASH~STUDIOS 

H.  J.   Kucknck,  (real  Ugr. 

1818-1838  Amsterdam  Ave..   N.   Y.  C. 
Bnd.    4907 

for  designs  and  prices  of  SETTTINGS. 


Overhead  Cutting  Ideas 
Engineers'  Meet  Feature 

Waj^s  and  means  of  further  re- 
ducing the  industry's  overhead,  in 
line  with  the  general  expense-cutting 
campaign  being  waged  by  the  vari- 
ous companies,  will  be  explained  at 
the  spring  meeting  of  the  Society 
of  M.  P.  Engineers  to  be  held  at 
Hollywood.  Papers  outlining  econ- 
omies of  a  practical  nature  are  now 
being  prepared  for  presentation  at 
the   gathering. 

Expectations  are  that  practically 
every  important  company  in  every 
phase  of  the  business  will  be  repre- 
sented at  the  meeting,  which  will 
be  the  first  ever  held  at  the  Coast. 


Install   Orchestraphone 

Atlanta — The  Cameo,  operated  by 
Wilby  Enterprises,  has  just  installed 
an  Orchestraphone,  the  new  musical 
device  handled  by  the  National  The- 
ater Supply  Co.  The  installation  was 
made  by  the  Atlanta  branch  of  Na- 
tional. 


If  You  Are  in  the* 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US    ANB    SAVB 
UONEY 

SEND    FOB    OUS    PSICS    LIST 

uiiLLoa^HBys 

▼▼no  West   32'^St--Ncu»york.N.y^* 

Phont    Penna.    0330 

Motion  Picture  Department 

U.    8.    and    Canada   Agenti   for   Debria 


BELL-RINGERS'  WEEK 
EINKELSTEIN  TRIBU] 


[a 


tcti( 


itlin 


t  ii[ 

Mmneapohs— In  tribute  to  the  gei  ■... 
eral  manager  of  the  circuit,  Be!  ' 
Rnigers'  Week,  which  runs  Jan.  1  ^^ 
21,  will  be  a  tribute  to  Harold  ]  fee 
Fmkelstein.  The  observance  tak  ip„ 
the  place  of  "Surprise  Week,"  '  , 
originally  named  on  the  F.  &  !  I" '' 
Showmanship  calendar.  Did 

Four  prizes  are  offered  to  the  ma  a^^ 
agers  who  score  the  best  recorc  I  • 
The  leading  manager  in  the  Nort  I'"' 
em  division,  the  Southern  divi.sio  m 
the  Minneapolis  division  and  the  S  |„(, 
Paul  division  will  be  taken  on  a  pe  j" 
sonally-conducted  trip  to  Chicago  1  '"^ 
Finkelstein.  Winners  will  'be  dete  lint 
niined  by  the  largest  percentage  jtv( 
increase  over  eacli^  manager's  quo  ' 
of  business.  '"  ' 

As  a  sequel   to   the   drive   it   is  e  (to, 
pected  that  a  Bell-Ringers'  Club  w  Possi 

be  formed  at  next  summer's  conve;  .  -.i 

,'    will 

'  ikr' 

A    Smart    Gesture  jjeil 

Fargo,     N.    D.— A    smart    gestU  iirpi 
which  ought  to  go  a  long  ways  toT 
ard  building  up  community  good  w  '^ 
in    a    closed    Sunday    town    is    bei] 
made    by    E.    A.    Phillips,    F.    & 
manager    here.      He    has    had    thr 
trailers    made    and    shows    them 
his    screen    Saturdays,    calling    atte; 
tion    to    the    fact    that    the    followii 
day  is  Sunday  and  urging  attendant 
at  church  services.     The  Gorgo  Mi; 
isterial  Ass'n  has  sent  Phillips  a  le 
ter    of    appreciation. 


tion. 


Si 

ile 

needs 
Scieni 


MICHEL  ANGELO 
STUDIOS,  Inc. 

214  East  Superior  St. 
Chicago,  111. 

DECORATOI 

Specializing 
in  Theatre 
Decorating 

and 
Furnishings 

BANNER 

Embellish   Your   NEW  and  Ad 
Charm   to    Your    OLD    Theati 

WRITE  FOR  PRICES 


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THE 


iday,  January  15,  1928 


Get  Them  In 

ERE'S  one  for  you,  Mr.  Live 

*•  Wire  Showman.     Get  your- 

f     a     Brunswick     Panatrope, 

ectrola,  Sonora,  Columbia,  or 

iy     other     up-to-date     talking 

ichine   that   carries    true   tone 

d   produces  volume.     If  your 

luse    is    in    a    small    town    set 

e    up    so    that   your    music    is 

ojected  into  your  lobby.  Play 

lod  music.     Patrons  will  stop 

listen  and  when  they  stop  to 

,ten   they   will   naturally   read 

lur   lobby   displays. 

Did   you   ever   stop   to   figure 

It  how  much  time  you  spend 

getting  ready  a  good  looking, 

owmanship  lobby  but  Avith  no' 

ling  value  except  those  who 

e  standing  in  line  waiting  to 

t  into  your  house?  Why  not 

art  your  selling  by  first  getting 

em    to    stop   in   front   of  your 

eater.     Music  will  do  it. 

Possibly  you  can  work  a  tie- 

)  with  a  local  talking  machine 

;aler  who  will  loan  you  a  ma- 

line  if  you  gave  him  credit  in 

)ur  program.     It's  a  good  idea 

get  one  and  use  it. 


Specialization 


Meeting  modern  theatre 
needs  is  no  "handy  man"  task. 
Science  has  introduced  new 
technique,  new  materials,  new 
methods.  Only  men  trained 
and  experienced  in  their  par- 
ticular fields  can  meet  the  de- 
mand   for    specialized    service. 

Even  a  group  of  such  men 
needs  special  equipment.  Men 
and  equipment  in  turn  need  the 
skilled  organization  and  direc- 
tion that  can  quickly  and  eco- 
nomically distribute  the  bene- 
fits  of   such    combination. 

From  four  bare  walls  to 
opening  announcement  —  all 
may  be  handled  on  our  Single 
Complete  Contract  Plan.  Or, 
as  needed,  repair  service  and 
small  parts. 


National  Theatre  Supply  Co. 

General  Offices 

624    So.    Michigan   Avenue, 

Chicago,  111. 

Offices  in  All  Principal  Cities 

(4016A) 


DAILY 


How  to  Do  It 

Mr.  Manager:  How  would 
you  run  the  theater  in  your 
charge  providing  the  house 
was  your  own?  What  show- 
manship angles  would  you  tiy 
out  if  you  were  in  complete 
authority? 

Those  are  some  of  the  ques- 
tions that  Fred  Cubberly,  v/ho 
has  jurisdiction  over  all  Fin- 
kelstein  &  Ruben  houses  out- 
side the  Twin  Cities,  is  asking 
his  managers.  Theoretically, 
Cubberly  points  out,  managers 
are  supposed  to  operate  their 
theaters  as  if  they  were  their 
own.  But,  to  again  quote  Cub- 
berly, managers  sometimes  for- 
get this  but  they  shouldn't. 


EMPHASIZES  PRACTICAL 
NEEDS  IN  PROJECTION 


Van  Norman  Managing  for  Fisher 

Milwaukee — E.  W.  Van  Norman 
has  been  named  manager  of  the  new 
National,  South  Side  house  under 
direction  of  George  Fisher.  The  the- 
ater is  of  Italian  design  and  is  ex- 
pected to  stage  its  opening  about 
Jan.  15.  Van  Norman  was  formerly 
president  of  the  Wisconsin  exhibitor 
unit  and  also  operated  the  Parkway, 
Milwaukee. 


Remodel    Springfield    Theater 

Springfield,  Mass.  —  Albert  W. 
Anders  is  entirely  remodeling  the 
front  of  the  Bijou. 


Hansen  on  M-G-M  News  Staff 

Willmar,  Minn.^ — R.  V.  Hansen 
now  is  serving  as  M-G-M  News  rep- 
resentative   in    this    section. 


Fire  Damages  Dension  House 

Denison,  Tex. — Blaze  of  unknown 
origin  damaged  the  Liberty  to  the 
extent  of  $6,000.  Rebuilding  is  being 
undertaken  immediately  by  Quinnie 
Cuff,  the  owner. 


Price   Cut  Aids  at   Chicago 

Chicago — Tom  Mitchell,  manager 
of  the  Lawndale,  presentation  house 
which  inaugurated  a  ten  and  2S-cent 
scale  some  time  ago,  announces  thai 
the  new  policy  has  been  successful 
and  will  be  continued. 


By  ARTHUR  GRAY 
The  interest  of  the  theater-going 
public  in  motion  pictures,  today,  ex- 
tends considerably  beyond  the  star, 
the  cast,  and  the  story  which  the  pic- 
ture tells.  They  have  been  educated 
to  expect  good  photography,  good 
music  and  better  projection.  Astute 
exhibitors  find  that  high  grade  pro- 
jection is  good  showmanship,  and 
some  have  used  this  as  an  effective 
advertising  feature,  and  business  get- 
ter. An  increasing  number  of  ex- 
hibitors have  come  to  realize  the 
fact  that  a  scratched,  dirty  film  seri- 
ously impairs  the  entertainment  val- 
ue of  the  picture,  and  are  insisting 
upon  receiving  better  conditioned 
film  from  the   exchanges. 

The  general  condition  of  the  aver- 
age circulating  print,  judged  from 
the  standard  of  screen  appearance  as 
well  as  by  its  ability  to  pass  with- 
out mishap  through  a  projector,  is 
undoubtedly  gradually  improving, 
but  need  for  further  improvement 
continues  to  exist. 

A  normal  amount  of  wear  and  tear  on  the 
film  is  inevitable  during  the  process  of  pro- 
jection, but  a  large  amount  of  the  damage 
which  a  film  often  incurs  is  unnecessary, 
and  is  caused  by  careless  handling  either 
during  inspection  at  the  exchange,  during 
shipment,  or  in  the  projection  room  at  the 
theater. 

Loose  splices  which  separate  while  the 
film  is  being  projected,  and  thereby  cause  an 
interruption  in  the  show,  continue  to  be  one 
of  the  toughest  problems  with  which  a  pro- 
jectionist must  contend.  The  fewer  splices 
there  are  in  a  print,  the  less  probability 
there  will  be  for  mishaps  of  this  nature. 
Any  planning  which  will  result  in  the  num- 
ber of  splices  being  kept  at  the  very  mini- 
mum   is    desirable    and    very    important. 

The  recent  circulation  of  a  considerable 
amount  of  buckled  film,  which  results  in  an 
oscillating  in-and-out-of-focus  effect  in  the 
picture  when  the  film  is  projected,  is  giving 
widespread  trouble.  Various  causes  have 
been  ascribed  as  being  responsible  for  this 
condition,  and  attempts  are  undoubtedly  be- 
ing made  to  abate  the  trouble.  It  seems  to 
be  a  rather  complex  problem,  and  must  re- 
ceive the  cooperative  efforts  of  technical  work- 
ers in  several  difffTrefit  fields  of  the  indus- 
try if  it  is  to  be  quickly  and  effectively  remed- 
ied. That  the  trouble  be  remedied  as  soon 
as    possible    is    imperative. 


Two  for  Chicago  Theaters  Co. 

Chicago — Eauie  :3i.verman  has  tak- 
en over  the  Pickford  and  Vendome 
for  Chicago  Theaters  Co. 


Fire  At  Walters,  Okla. 

Walters,  Okla. — The  Wollam  wa.s 
badly  damaged  by  fire  during  a  per- 
formance, but  the  audience  left  quiet- 
ly without  any  one  being  hurt. 


New  Bogalusa  House 

Bogalusa,  La. — Pine  Tree  Amuse- 
tuent  Co.,  of  which  P.  H.  Tessier  is 
president,  plans  to  erect  a  new  the- 
ater. 


Short  Subjects 


(.Continued    on    Page    7) 

starts  out  to  be  tough.  The  man- 
ner in  which  he  does  it  develops  a 
fine  collection  of  laughs.  It's  all 
good  burlesque  on  the  mountain 
dramas.     Charles  Lamont  directed. 


Buys   Lebanon,   Mo.   House 

Lebanon,  Mo.— L.  L.  Lewis  has 
purchased  the  Lyric  from  C.  H. 
Fayant. 


Pathe  Review  No.  1 
Pathe 

Better  Than  Usual 
Type  of  production....!  reel  novelty 
Subjects  in  this  issue  are:  "A 
Family  Tree,"  closeups  of  the  pine 
tree;  "Interesting  People  the  Editor 
Meets,"  intimately  showing  Fontaine 
Fox,  cartoonist,  "The  Land  of  the 
Firewalkers,"  home  life  of  the  Fiji 
Islanders.  This  is  the  most  interest- 
ing number  of  the  Review  in  some 
weeks,  with  "Interesting  People  the 
Editor  Meets"  as  a  splendid  addition. 

"Mistakes    Will    Happen" 

Universal 

Weak-Minded   Humor 

Type  of  production 1  reel  comedy 

Harold,  reporter  of  the  San  Cen- 
ter Clarion,  fakes  a  news  story  and 
then  learns  that  he  must  prove  it  or 
lose  his  job.  He  masquerades  as  the 
tramp  of  his  fictitious  yarn  in  order 
to  substantiate  his  story  and  finally 
ends  up  after  much  hectic  excite- 
ment bv  aiding  in  the  capture  of  the 
bad  man.  This  picture,  featuring 
Bennie  Hall  and  directed  by  Doran 
Cox,   is   below   ordinary. 


"Just   Kidding" 
Rare  Bit — Pathe 

A  Baby  Grows  Older 
Type  of  production....!  reel  novelty 
Beth  Brown  has  taken  a  flock  of 
stock  shots  and  compiled  them  into 
a  fairly  entertaining  reel  recording  a 
child's  life,  from  birth  in  a  large  hos- 
pital to  swimmin'  hole  days.  She 
has  written  her  titles  in  baby  lan- 
guage, to  a  certain  degree,  and  has 
done  an  excellent  job. 


Pathe  Review  No.  4 
Pathe 

Another  Good  Number 
Type  of  production.  .  .  .1  reel  novelty 
Topics  in  this  issue  are:  "On  the 
Trail  of  the  Lonesome  Pine,"  shots 
of  the  Blue  Ridge  Mounhiins;  "Yes, 
Sir,  That's  My  Baby,"  in  which  a  cat 
mothers  a  family  of  skunks,  and  "The 
Land  of  the  Firewalkers,"  the  final 
number  of  this  series  in  connection 
with  the  Fiji  Islanders.  An  excell- 
ent number. 


"A  Whirl  of  Activity"— Hodge  Podge 
Educational 

Fast  Moving  Scenic 

Type  of  production 1  reel  novelty 

The  picture  starts  out  with  the  idea 
of  featuring  action  shots,  and  it  suc- 
ceeds handsomely.  A  variety  of 
scenes  are  shown,  such  as  a  racing 
crew,  Chinese  whirling  mice,  surf 
riding  in  Hawaii,  negroes  loading 
logs  in  record  time,  a  fireworks  dis- 
play and  a  dizzy  ride  on  the  rail- 
road around  curves  and  along  high 
canyons.  All  the  scenics  are  inter- 
spersed with  appropriate  and  orig- 
inal art  work,  some  of  it  cleverly  ani- 
mated. 


"Busy  Bodies" 
Grantland    Rice — Pathe 
Nothing   Original 
Type  of  production.  .  .  .1  reel  novelty 
Body     building,     through     various 
types   of   athletics,    is    the    subject   of 
this    Grantland   Rice    Sportlight,   pro- 
duced   by    John    L.    Hawkinson.      It 
contains    nothing    startlingly    original 
and   needs   cutting.     The    film   shows 
showing,     handball,     basketball     and 
other  sports. 


Character  Studies — Carter  De  Haven 

Educational 

Screen  Impersonations 

Type  of  production.  ...  1  reel  novelty 

Carter    De    Haven    pulls   a    novelty 

with    a    few    make-up   impressions    of 

several  popular  screen  players.  Among 

them    are    Buster      Keaton,      Harold 

Lloyd,    Roscoe     Arbuckle,     Rudolph 

Valentino,       Doug       Fairbanks       and 

Jackie   Coogan.     The   one   of   Harold 

Lloyd  is  best.     But  all  are  well  done, 

and    the    act    is    a    novelty    that    will 

prove  a  welcome  diversion. 


0/^1  LY    Sunday,  January  15,  1928 


•JlJSf'l^L^SiMUA'^ 


Drafting  Free -Lance  Writer  Pact 

Chandler  Sprague  Now  at  Fox  as  Editor-in-Chief — Next  Barrymore  Film  to  be  Directed 
by  Lubitsch— Heart  Attack  Fatal  to  Charles  T.  Horan — Alberta  Vaughn  in  Hawaiian  Film 


\ 


persi 


ktr 


Agreement  Next  Step  Sought 
in  Academy  Studio  Program 


Uniform  contract  for  free-lance 
writers  is  being  drafted  by  a  com- 
mittee for  presentation  to  the  Acad- 
emy of  M.  P.  Arts  and  Sciences. 
This  contract  is  to  be  the  next  step 
taken  by  the  Academy  in  its  cam- 
paign to  secure  standard  forms  of 
agreement  for  all  studio  workers.  On 
Jan.  1,  the  uniform  contract  for 
free-lance    players    became    effective. 

Failure  of  some  producers  to  pay 
for  scenarios  which  they  deem  un- 
satisfactory, and  refusal  to  accept 
scenarios  when  changing  production 
policies,  are  principal  grievances  of 
the  writers  which  the  contract  will 
.seek  to   eliminate. 

Waldemar  Young  and  Alfred  Cohn 
are  representing  writers  on  the  com- 
mittee, while  B.  P.  Schulberg  and  M. 
C.  Levee  are  representing  producers. 
Reginald  Barker,  director,  is  the  fifth 
member. 


Griffith  Leaves  for  N.  Y. 

D.  W.  Griffith  left  Friday  for  New 
York  for  opening  Jan.  24  at  the  Lib- 
erty of  his  new  picture,  "The  Crim- 
son Flower,*'  filmed  under  title  of 
"Drums  of  Love." 


V^audeville  Tour  for  Priscilla  Dean 

Priscilla    Dean    has    left    for    New 
York  to   start   a  vaudeville   tour. 


Charles  T.  Horan  Dies 
Following  Heart  Attack 

Funeral  services  will  be  held  in 
New  York  for  Charles  T.  Horan, 
scenarist  and  director,  who  died  fol- 
lowing  a   heart   attack. 


Sprague  at  Fox 

Chandler  Sprague  now  is  at 
the  Fox  studios  where  he  re- 
cently was  named  editor-in- 
chief. 


Going  Abroad 

Janet  Gaynor,  who  recently 
signed  a  five-year  contract  with 
Fox,  will  leave  for  Europe 
upon  completion  of  "The  4 
Devils,"  F.  W.  Murnau  picture, 
to  work  in  exteriors  for  "Blos- 
som Time,"  with  Frank  Borz- 
age  directing.  "The  4  Devils" 
went  into  production  Friday. 


PARAMOUNT  STUDIO  GETS 
GROUP  INSURANCE  POLICY 


Group  insurance  has  been  secured 
for  the  1,500  workers  of  the  Para- 
mount studio. 

The  insurance,  secured  through 
the  efforts  of  the  Paramount  Studio 
Club,  covers  death,  sickness,  and  ac- 
cident and  the  small  cost  to  the  in- 
dividual is  deducted  from  the  weekly 
paycheck.  Members  of  the  club  pay 
only  a  portion  of  the  premium,  the 
club  taking  care  of  the  balance. 

The  insurance  is  wholly  apart  from 
that  carried  by  the  company  under 
the  California  employer's  liability 
law.  Workers  incapacitated  by  acci- 
dent or  sickness  will  receive  from  $20 
to  $40  weekly  and  in  case  of  death 
from  $2,500  to  $5,000  is  paid,  de- 
pending upon  the  amount  of  the 
premium   paid. 


The  INS  I  ITUTE  STANDARD 

Professional  Motion  Picture   Camera 


Only  SISO. 


specifications: 

6y^x6}4x7J4  inches  with- 
out magazine.  Weight,  16 
pounds.  Material,  alumi- 
num alloy,  finished  in  dur- 
able black  enamel.  Lens, 
finest  anastigmat  /S  or /3.5. 
Capacity,  200  feet.  Hand 
some  black  vulcanized  fibre 
carrying  case. 
Costs  less  than  a  high-grade  amateur  camera. 
Pictures  can  be  shown  in  any  theatre  or  movie. 
All  metal  construction  handsomely  finished, 
lightweight  and  portable.  Complete  with  car- 
rying case. 

Write    for    Free    Catalog    and    full    particulars 

New  York  Institute  of  Photography 

Dept.    43.  14    W.    33rd    St.,    New    York 


Hoyt  Busy  at  "U" 

Harry  O.  Hoyt  who  recently  com- 
pleted "Good  Morning,  Judge,'' 
Reginald  Denny  script,  is  working  on 
"Body  Punch,"  scheduled  as  Leigh 
Jason's  (Leigh  Jacobson)  first  effort 
as  a  Universal  director.  "Good 
Morning,  Judge,"  formerly  was  titled 
"Be  Yourself."  In  the  cast  are 
Dorothy  Gulliver  Otis  Harlan  and 
William  Davidson. 


Complete  Buster  Brown  Film 

Stern  Eros,  have  completed  "Bust- 
er's Whippet  Race,"  a  new  Bustei 
Brown  comedy  which  Francis  Corby 
directed  with  Arthur  Trimble,  Dor- 
een  Turner  and  Jerry,  the  dog  who 
plays  Tige.  It  is  scheduled  for  late 
Spring  release  through  Universal. 


Added  to  "U"  Cast 

Hugh  Trevor  has  been  cast  in  Uni- 
versal's    "Cream    of    the    Earth." 


Crosland    Returning    to    Coast 

Alan  Crosland,  who  has  been  in 
New  York  considering  several  Eu- 
ropean offers,  is  expected  to  return 
this  week. 


Lasky  and  Wanger  Leaving 

Jesse  L.  Lasky  and  Walter  Wang- 
er   leave    Saturday    for    New    York. ' 
Wanger  is  planning  a  trip  to  Europe. 


Guy    Oliver    in    "Abie"    Cast 

Guy  Oliver  has  been  added  to  cast 
of  Anne  Nichols'  "Abie's  Irish  Rose," 
nearing  completion  at  Paramount 
under  direction  of  Victor  Fleming. 
Charles  Rogers  and  Nancy  Carroll  are 
featured  in  a  cast  including  Bernard 
Gorcey,  Jean  Hersholt  and  Ida 
Kramer. 


"Michigan   Kid"   Starting    Monday 

Production  starts  Monday  on  "The 
Michigan  Kid,"  which  is  to  co-star 
Renee  Adoree  and  Conrad  Nagel  for 
Universal.  J.  Grubb  Alexander  wrote 
the  adaptation  and  Peter  Milne  the 
continuity  of  this  Rex  Beach  story. 
Irvin  Willat  will   direct. 


Hall    Opposite    Bebe    Daniels 

James  Hall  will  appear  opposite 
Bebe  Daniels  in  "Hold  Everything," 
which  Clarence   Badger  will  direct. 


ROY     DEL    RUTH 

DIRECTOR 

RECENT  RELEASES 
"THE  FIRST  AUTO"  "HAM  AND  EGGS" 

VITAPHONE  ALL  STAR  SPECIALS 

"IF  I  WERE   SINGLE"  — Featuring   May   McAvoy,   Conrad    Nagel, 

Andre  Beranger— Myrna  Loy. 

NOW  IN  PRODUCTION 
"POWDER  MY  BACK"-with  Irene  Rich,  Andre  Beranger, 

Carroll  Nye. 

WARNER  BROTHERS  PICTURES,  INC. 


LUBITSCH  WILL  DIRECT 
JOHNBARRYMORE'SNEX 


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Ernest  Lubitsch  is  to  direct  Joh 
Barrymore's  next  picture,  "The  La! 
of  Mrs.  Cheyney."  Camilla  Hor 
probably   will    be    feminine    lead. 


3  Added  to  Beery-Hatton  Cast 
Jack  Canzhorn,  Burton  Rupp  an 
Ethan  Laidlaw  have  been  added  t 
the  cast  of  "Partners  in  Crime. 
Paramount's  drama,  co-featurin 
Wallace  Beery  and  Raymond  Hai 
ton.  Mary  Brian  plays  the  feminin 
lead.  The  supporting  cast  include 
Jack  Luden  and  William  Powel 
Frank    Strayer    is    the    director. 


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Directors  Assigned 

Lefty  Hough  and  Eddie  O'Fearn 
are  to  direct  "Wild  West  Romance, 
starring  Rex  King,  new  Fox  cow 
boy  star. 


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says, 

''I  DO  NOT  CHOOSE 
TO  PUN  IN  1928'' 


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The  Life  of  Los  Angeles 
Centers  at  the 
Ambassador's 

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Cocoanut  Grove 


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Special  Nights  Tues.  and  Sat. 
College  Night  Every  Friday 


THE 


nday,  January  15,  1928 


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DAILV 


11 


A  Little  from  "Lots" 


B,  RALPH  WILK 


Hollywood 

kNE  of  Hollywood's  most  vivid 
'  personalities  is  Lena  Malena. 
le  is  from  Bucharest,  Roumania, 
d  her  father  is  a  dancer.  She 
me  to  this  country  as  a  dancer 
d  appeared  in  vaudeville.  She  re- 
fitly  finished  an  important  role  in 
pport  of  John  Barrymore  in  "The 
:mpest." 

*  *         * 

Our  Passing  Show:  Jetta 
Goudal  watching  "Captain" 
Sig  Schlager  and  "Adjutant" 
Li  Marion  Schlager  playing  ten- 
j|  nis  on  the  Ambassador 
courts;  Elmer  Clifton  and 
Henrik  Sartov,  with  their 
berets,  entering  the  Metro- 
politan studio. 

*  ♦         * 

"Bill"  Cody  is  said  to  have 
made  many  innovations  in 
westerns.  He  does  not  believe 
in  using  firearms  in  his  pic- 
tures. In  one  of  his  recent 
releases  for  Pathe  he  used  a 
whip. 

*  *         * 

More  Passiyig  Show:  Rudolph 
childkraut  and  cigar  resting  in 
itomobile  in  front  of  the  De  Mille 
iidio;  Elmer  Clifton  tnotoring  on 
^ilshire  Blvd.;  John  W.  Boyle, 
imeraman,  taking  a  sun-bath  dur- 
.g  his  lunch  hour;  Elliott  Clawson 
■  id  Schuyler  Gray  in  a  confab. 

*  *         * 

Neil  McCarthy  has  developed  into 
sensational  polo  player.  Hal  Roach 
so  is  a  favorite  in  tournaments,  as 

Jack  Holt. 

*  *        * 

There  is  a  star  who  rides  a  tri- 
t'cle  between  scenes  at  his  studio. 
/e  refer  to  "Big  Boy,"  the  young- 
er who  is  on  the  Educational  pro- 
ram.  The  baby  started  in  pictures 
hen  three  weeks  old  and  was  placed 
nder  contract  when  he  reached  the 
ripe  old  age"  of   11   months. 

*  *         * 

More  Passing  Show:  Har- 
old Lloyd  reading  an  evening 
newspaper;  Douglas  MacLean 
motoring  to  the  De  Mille  stu- 
dio; Gilbert  Pratt  visiting  the 

Educational   studio. 

*  *        >if 

Jetta  Goudal  is  known  to  her  p.  a. 
ig  Schlager,  as  "General,"  while 
le    describes    Sig   as    "Captain"    and 

Irs.  Schlager  as  "Adjutant." 

*  *        * 

E.  V.  Durling  should  be 
added  to  the  list  of  former 
sport  writers  who  are  now  in 
picture  work.  Durling,  who 
worked  on  New  York  newspa- 
pers, is  writing  titles  for  the 
Darmour  comedies. 


FRANK  ZUCKER 

A.  S.  C. 
Cinem  atographer 

220   W.   42nd   Street 

•Phones: 

Wadsworth     5650,     Wisconsin    0610 

New   York   City 


More  Passing  Show:  Dan 
Thomas,  Henry  Hathaway, 
Harry  Fried  and  Sidney  Buch- 
man  visiting  the  Mission  Inn 
at  Riverside  Sunday;  Schuy- 
ler Gray  and  George  Dur- 
yea,  whom  he  started  in 
pictures  in  the  East,  holding 
a  re-union  at  the  De  Mille 
studio;  Carl  Laemmle  and 
Sigmund  Moos  dining  in  Hol- 
lywood. 

*  *         ♦ 

The  location  managers  held  their 
bi-monthly  entertainment  at  the  Ed- 
ucational studio  Monday  night.  Sev- 
eral Educational  stars  appeared, 
while  other  studios  also  contributed 
talent. 

*  *         * 

Lupino  Lane  and  George  Davis 
are  among  the  former  revue  and 
vaudeville    favorites    now    busy    at 

the  Educational  studio. 

*  *         * 

Ben  Hershfield,  the  casting  agent, 
is  a  busy  figure  in  Hollywood.  By 
the  way.  his  holiday  card,  showing 
his  "office  force,"  is  still  causing 
comment. 

*  ♦         * 

Ethel  Jackson  is  a  new  face  at 
the  studios.  However,  she  is  active 
and  has  been  given  much  work. 

*  *        * 

Although  Joseph  Burke,  character 
man,  has  been  here  only  a  few  days, 
he  went  "native"  quick.  He  lost  no 
time  in  hobnobbing  with  the  crowds 
at  the  Hollywood  Legion  club.  Joe 
is  one  of  the  best  character  actors  in 
the  profession  and  is  expected  to  be 
assigned  important   roles. 

*  *         + 

More  Passing  Show:  Pola 
Negri  hurrying  from  the  of- 
fice of  a  scerutrio  writer  to 
the  director's  building  to  talk 
pictures  with  Rowland  V. 
Lee;  Esther  Ralston  watch- 
ing "Underworld"  to  get  in 
the  atmosphere  for  her  new 
picture,  a  mystery  m,elo- 
drama;  Emil  Jannings  test- 
ing and  discarding  different 
effects  of  makeup. 

*  *         * 

Jean  Hersholt  has  never  been  in 
New  York.  He  came  to  the  United 
States  by  way  of  Canada,  landed  in 
Montreal  and  went  to  San  Francisco 
via  Saulte  Sainte  Maria.  That  was 
13  years  ago,  when  he  was  sent  by 
the  Danish  government  to  stage  the 
national  play  at  the  Panama  Pacific- 
International  Exposition  at  San 
Francisco. 

*  *         * 

B.  Rogers,  father  of  Charles 
Rogers,  a  Paramount  favorite, 
has  been  visiting  the  Coast  as 
the  guest  of  his  son.  The  elder 
Rogers  is  a  newspaper  pub- 
lisher at  Olanthe,  Kan.,  and  is 
on  his  first  vacation  in  18  years. 

*  *         * 

Gary  Cooper  came  to  Los  An- 
geles as  a  cartoonist,  but  dropped 
sketching  in  favor  of  acting.  He  has 
"drawn"  many  good  parts. 


DAILY  TIPS  VnUCH  M£M1  DOUAOS  FDC  SUOWMEN 


"The  Big  Parade" 
(M-G-M) 

Men  wearing  painter's  white  smock 
were  used  on  a  special  stunt.  On 
their  backs  was  lettered  the  follow- 
ing: "At  Last  It  Is  Here."  Fifteen 
store  windows  were  arranged  for  and 
special  water  color  scenic  effects 
were  placed  on  each  window.  The 
entire  front  was  done  in  water  color 
scenic  effect.  All  mirrors  in  lobby 
and  all  glass  doors  also  were  painted. 
Soda  fountains  were  treated  with 
special  designs. — J.  D.  Burke,  Crystal, 
Okema,    Okla. 


"Garden  of  Allah" 
(M-G-M) 

Each  night  during  showing  and  for 
several  days  in  advance,  a  girl, 
dressed  in  a  costume  similar  to  the 
ones  used  by  the  dancers  in  the  pic- 
ture, danced  in  front  of  a  window  on 
the  second  story  of  theater  building. 
A  white  muslin  sheet  was  stretched 
across  this  window  with  a  spotlight 
projecting  strong  rays  of  light  in 
back  of  girl.  When  the  girl  appeared 
at  the  window  (between  the  muslin 
sheet  and  the  spotlight)  it  made  a  sil- 
houette effect  when  viewed  from 
street.  All  around  the  borders  of  the 
win.dow  were  painted  words  giving 
title  of  picture. — Marsline  K.  Moore, 
Capitol,    Oklahoma    City,    Okla. 


"Get  Your  Man" 
(Paramount) 

A  cut  out  was  made  of  Clara  Bow 
in  window  display,  arranged  so  that 
her  arm  was  raised  and  holding  a 
lasso,  which  was  kept  revolving  by  a 
small  motor.  Background  consisted 
of  a  row  of  multi-colored  houses, 
overshadowed  by  a  futuristic  highly- 
colored  sky.  Cut  outs  of  men  run- 
ning in  all  directions  were  placed  in 
foreground  of  the  house  display. 
Three  of  the  men  were  shown  roped 
in  with  Clara  holding  them  by  minia- 
ture ropes,  and  one  man  was  de- 
picted in  the  act  of  climbing  a  tele- 
graph pole. — Benjamin  W.  Newman, 
Lincoln   Square,   N.   Y.   City. 


Wesco's  Nifty  Campaign 
To  Tout  Comedy  Shorts 

New  impetus  has  been  given  to 
the  popularity  of  the  short  subject 
hrough  the  extensive  campaign  in- 
augurated at  the  Metropolitan  in  Los 
Angeles  by  Wesco  in  exploiting  the 
series  of  Hal  Roach  comedies  star- 
ring Stan  Laurel  and  Oliver  Hardy. 
Theater  owners  and  exhibitors  who 
are  looking  for  something  to  offset 
the  cost  of  stage  presentations  would 
do  well  to  study  the  box  office  pos- 
sibilities of  this  unusual  campaign. 
Additional  newspaper  space  was  used; 
special  24-sheets  were  used  for  bill- 
boards, some  of  them  illuminated; 
generous  space  in  house  organs;  spe- 
cial cards  and  photo  enlargements 
in  lobby;  names  of  stars  in  lights  on 
marquee;  institution  of  a  special  ra- 
dio hour,  and  innumerable  tie-ups  in- 
cluding bus  line,  fight  clubs  clubs, 
auto  dealers  and  a  variety  of  local 
stores. 

Quantities  of  material  used  on  the 
various  stunts  make  this  campaign 
one  of  the  most  outstanding  ever  put 
over  for  a  short  subject.  On  bill- 
boards, over  100  special  28-sheets 
stands  were  used.  Twenty-five  spe- 
cial advance  trailers  were  made  for 
Wesco  houses  with  highlights  from 
"The  Battle  of  the  Century,"  the 
first  of  the  series.  Cards  were  placed 
in  85  different  stations  of  the  Motor 
Transit  Stages.  Thousands  of  dod- 
gers distributed  at  fight  club  meets. 
Approximately  30,000  heralds  were 
distributed  through  groceries  and 
lunch  rooms.  All  this  was  topped 
off  with  a  special  matinee  tying  up 
with  the  Los  Angeles  Pie  Co.,  which 
furnished  2,000  individual  pies  for 
distribution    to    the    audience. 


"The  Gorilla" 
(First  Nat'l) 
Late  at  night,  before  opening,  mark- 
ers were  stuck  in  the  ground  at  street 
intersections  (that  space  between 
the  sidewalks  and  the  curb),  along 
the  main  residential  streets  and 
around  school  buildings.  Copy  on 
markers  read,  "The  Gorilla  Is  Here 
At  The  Tivoli."  An  imprint  of  a 
Gorilla's  hand  was  used  on  the  mark- 
ers for  attention  value. — E.  R.  Rogers, 
tivoli,    Chattanooga. 


"The   Lone   Eagle" 
(Universal) 

Tied  up  with  Lindbergh's  flight 
to  Mexico.  Newspaper  ads  embody- 
ing the  wing  of  a  plane  with  copy 
reading  "winging  his  way  to  Santa 
Ana — The  Lone  Eagle  arrives  Tues- 
day" were  run  six  days  in  advance, 
with  follow  up  leading  to  the  smash 
ad  day  of  the  opening. — Yost's  Broad- 
way, Santa  Ana,  Cal. 


"Patent  Leather  Kid" 
(First  Nat'l) 
Matinee  was  given  as  a  courtesy 
performance  to  Boy  Scouts  and  news- 
boys of  the  city,  who  paraded  through 
principal  streets  carrying  banners. 
The  city  was  billed  like  a  circus. — 
John   McCarren,   Globe,  Atlantic  City. 

"She's  A   Sheik" 
(Paramount) 

Awnings  hanging  over  the  marquee 
were  so  arranged  that  it  gave  the  ap- 
pearance of  a  large  tent  while  a  cut- 
out of  Daniels  from  the  24-sheet  was 
placed  in  top  center.  Awnings  over 
the  box  office  represented  a  small 
tent  while  cheese  cloth  between  the 
small  tent  and  large  tent  was  strung 
across  the  entire  length  of  marquee. 
The  lobby  contained  a  generous  sup- 
ply of  palms  and  a  cut-out  figure  of 
Bebe  Daniels  from  the  three-sheet. 
The  Daniels'  cut-out  was  dressed  in 
n  real  shiek  cape  and  turban. — -Milton 
H.   Kress,   Grand,   Columbus,  Ga. 

"The  Unknown" 
(M-G-M) 

Furniture  company  had  a  window 
display  of  a  suite  of  fine  bedroom 
furniture,  with  special  handlettercd 
cards  reading  "  'The  Unknown'  will 
buy  this  beautiful  set  of  furniture 
for  his  girl."  Woman's  furnishing 
stoi-e  gave  a  window  on  apparel. 
Cards  placed  in  the  window  read  as 
follows:  "The  star  of  'The  Unknown' 
wears  the  finest  of  lingerie — Joan 
Crawford,  star  of  'The  Unknown,' 
endorses  our  ladies'  furnishings." — 
Adelphos,  Ardmore,  Okla. 


\ 


12 


—jyi0^ 


DAILV 


Sunday,  January  15,  19 


Week's  Headlines 


Monday 

Development  of  television  under  way  by 
General  Electric,  which  recently  gave  a 
demonstration  of   radio  pictures. 

Will  H.  Hays  leaves  for  Coast  on  semi- 
annual   trip. 

Skouras  Bros,  reported  disposing  of  some 
neighborhood   houses  as   step   in   Wesco  deal. 

Roscoe  (Fatty)  Arbuckle  plans  return  to 
screen  about   May   IS. 

Tests  to  determine  superiority  of  equipment 
product  to  teature  National  Theater  Supply 
meeting    at    Chicago. 

Legislation  sought  in  Germany  to  bar  for- 
eign interests  from  acquiring  control  of  the- 
aters. 

Tuesday 

Educational  closes  deal  with  Vocafilm  for 
talking  film   device. 

Northwest  exhibitor  unit  expected  to  endorse 
Brookhart    bill    at    meeting. 

Federal  Trade  Commission  planning  early  ac- 
tion   in    Paramount    case. 

Fox  invasion  of  Middle  West  and  North- 
west  is   seen    as    thorn   to   other    big   theater 


operators. 


Wednesday 


Dept.     of     Justice     officials     admit     probe     of 

Keith-Albee    merger    is    under    way. 
Consolidated     Film     Industries     offering     300,- 

000  shares  of  $2  preferred  stock  on  market. 
Bill    introduced    in    House    carrying    penalties 

for  unauthorized  filming  of  copyright  works. 
Harold    B.    Franklin    states    Wesco    not    to    be 

party    of    any    merger. 
Jersey  legislature  opens  with   repeal  of   "blue" 

laws    slated    for   early   consideration. 

Thursday 

Experiments    in   television   being   conducted    by 

l>ractically     every     company     interested     in 

talking    pictures. 
Herriott     Commission     in      France     meets     to 

consider    quota    proposals. 
National    Theater    Supply    Co.    claims    saving 

to    exhibitors    in    equipment    buying   of    over 

$300,000    first    eight    months    of    operation. 
Two    new    first    run    houses    scheduled    for    St. 

Louis. 
First     National     associates     declared     to     have 

bought     control     of     German      Emelka     and 

Phoebus. 

Friday 

T.O.C.C.  of  New  York  calls  rally  Jan.  26, 
on    Brookhart    bill    campaign. 

Trade  paper  advertising  to  be  discussed  at 
closed    meeting    of    A.M. P. A.    next    week. 

Max  Shoolman,  head  of  syndicate  buying 
Poll  houses,  says  deal  will  be  completed 
this   month 

E.  A.  (Eddie)  Eschmann  appointed  gen- 
eral   sales    manager   of    Columbia. 

Sam  Sax  plans  30  pictures  next  year  for 
Gotham. 

Saturday 

Will  H.  Hays  not  quitting  as  head  of  pro- 
ducer-distributor   association    states   Jesse    L. 

R.  F.  Woodhull  favors  Brookhart  bill  if  Fed- 
eral control  is  obviated;  Ohio  exhibitors 
vote  to   support   measure. 

New   salary    cut    move    seen   at    Coast. 


"I  f  you're  not 
taking  part  in  the 
activities  of  your  Ki- 
wanis  and  Rotary 
Clubs,  get  hep  t  o 
yourself.  You're  sup- 
posed to  be  an  im- 
portant factor  in  the 
life  of  your  commu- 
nity. Don't  be  'Just 
the  guy  vir  h  o  runs 
the  theater.'  Get  into 
the  swim." 


MANAGERS  INSTITUTE 
HAS  15  REGISTERED 


With  about  15  students  enrolkd, 
the  winter  term  of  the  1928  session 
of  the  M.  P.  Theater  Managers  In- 
stitute, Inc.,  opens  Monday  at  135 
West  44th  St.,  New  York  City. 
Starting  dates  of  the  other  terms 
are  as  follows:  spring,  April  16; 
summer,   July  9;   fall,   Oct.    1. 

Under  the  subject  of  producti  in  and  dis- 
tribution, the  topics  are:  historical  back- 
grounds, making  of  pictures,  film  tKrh.inges, 
buying,  classification  of  pictures,  booking, 
releases,  contract  between  exchange  and  the- 
ater, arbitration,  exhibition,  protjrain  build- 
ing, schedules,  theater  bookkeeping,  unions, 
laws  of  the  theater;  theater  finance,  the  use 
and  abuse  of  tickets  and  passes,  theater  in- 
surance, good-will  building,  sources  cf  in- 
formation; theater  staff  and  service — staff  or- 
ganization, staff  training,  general  .service,  se- 
lection and  duties  of  assistant  manager,  head 
usher,  usehrs,  cashier,  doorman,  tootmaii.  etc., 
service    meetings,    fire   drills   and    maintcn;ince. 

Theater  Advertising  Principles  —  .Selling 
forces  and  points,  elements  ot  theater  adver- 
tising, national  and  local  advertising,  press- 
books,  catchlines.  body-maiter,  illustraiions, 
theater  names,  picture  titles  an  dstar  i.;  mes, 
directors  and  technical  staff,  music  adveicis- 
ing,  shorts  and  units,  schednU's,  prices,  suc- 
cess advertising,  slogans,  dating,  summer  ad- 
vertising,   coming    attractions,    ca.nipaigns. 

Typography,  Layouts,  Photo  £uf;ravi.ig — 
Classes  of  type,  type  ni'^asureinent,  display 
type,  body  type,  rules  ;ind  liorderi,  tvpe 
faces  and  examples,  steps  in  making  a  layout, 
arranging  copy  for  a  layout,  specifying  styles 
and  sizes  of  types,  dealing  with  the  pnnier, 
making  changes  and  corrections,  proitniorks, 
line  engravings,  half  i.mis,  reverses,  Ben 
Day,  combination  cuts,  elcctrot.'pes,  stereo- 
types,   mats. 

Newspaper  Display  A.lvertrsin.i; — Display, 
legibility  of  type,  purposes  of  display,  bor- 
ders, headings,  body-matter,  ei.iphasjs,  'heater 
name  locations,  panels,  cooperative  pages, 
publicity. 

Programs  and  House  Organs — Programs,  il- 
lustiations,  covers,  paper,  margins,  lioiders, 
body-matter,  headings,  house  organ  layouts 
and  other  advertising  niediuins;  outdoor  ad 
vertising — lithographs  and  posters,  locations, 
campaigns,  painted  boards,  illuminated  boards; 
lobby  displays — lobby  design,  stills,  photos, 
banners,  frames,  stands,  cutouts,  artist  work, 
lides,  rotos,  heralds,  winJiw  lards,  ncvelti-'S, 
trailers. 

Exploitation — Lobby  exploitation,  l);iilt  in 
fronts,  marquee,  box  office,  frame-;,  lianneis, 
animated  displays,  shadow  boxes.  ^  ballyhoos, 
contests.  Theater  interior  exploitation,  .stage, 
screen,  telephone,  souvenirs,  noNelties,  spe- 
cial performances,  tie-ups,  cncperative  ideas. 
Street  exploitation,  peramb'jlrtors,  parades, 
cards,  hangers,  autos,  ihrow-aways,  trcisure 
hunts. 

Theater  Music — Musical  presentation  o*  pic- 
tures, musical  library,  eue  sheets,  themes, 
overtures,  musical  novelties,  pip"  organ,  typi- 
cal organ  specifications,  locations  and  main- 
tenance. 

Stagecraft  Fundamentals  —  Presentations, 
prologues,  stage  production  ideas  and  tips, 
holiday  presentations,  stage  setting  and  cur- 
tain combinations,  stage  lighting,  footlights, 
borders,  spot  and  flood  lamps,  the  principles 
of  colored  lighting,  also  the  psychology  and 
symbolisms  of  color,  lighting  effects  and 
control. 

Production  for  Managers — Persistence  of 
vision,  film,  moving  picture  camera,  projec- 
tors, intermittent  mechanisms,  shutters,  flick- 
er, elementary  electricity,  lenses,  condensers, 
arc  lamps,  carbons,  ordinary  arc,  reflector 
arcs,  high  intensity  arcs,  current  control, 
rheostats,  transformers,  motor-generators, 
Mazda    lamps     for    projection    screens. 

Theaters — Location  of  sites,  types,  planning 
a  theater,  sight  lines,  floor  elevations,  regula- 
tions, balconies,  exits,  courts,  seating  arrange- 
ments , aisles,  -projection  rooms,  scages,  r.iar- 
quee,s  electric  signs,  lighting,  ventilating, 
heating,     theater     tquipment. 

Classes  will  be  in  session  from 
9:30  to  12:30  o'clock  and  1:30  to 
4:30  o'clock  every  day,  except  Sat- 
urday and  Sunday.  Evening  classes 
will  be  conducted  Monday,  Wednes- 
day and  Friday  from  7:30  to  10-30 
o'clock. 


And  That's  That 


By  PHIL  M.  DALY 


A  REFORMER,  according  to  one 
definition,  is  a  person  who  sails 
around  in  sewers  in  a  glass-bottomed 
boat. 


If  you  see  Ray  Foster,  w.k.  cam- 
eraman, wearing  the  high  hat  these 
days,  don't  be  alarmed,  for  Ray  is 
sporting  a  new  Mitchell  camera  with 
all  the  latest  attachments  and  has 
reasons  to  feel  proud. 


Miss  Rose  Swerdlin,  of  Fox's  At- 
lanta exchange,  was  married  Christ- 
mas day  to  Perry  Ginsberg,  of  At- 
lanta. 


A  lesson  in  modesty  in  considering 
film  offers  is  that  of  Col.  Lindberg 
in  Paris,  when  he  was  offered  $800,- 
000  to  appear  in  pictures  and  on  the 
stage.  "What  could  I  do  to  earn 
S800,000  that  way?  What  would  be 
the  result  and  how  would  it  help 
flying  or  my  career"  the  Lone  Eagle 
wanted  to  know. 

Some  young  people  go  to  college. 
Others  just  talk  loud  in  the  theater, 
dress  queer  and  let  it  go  at  that. — 
Palace   Review    {Ham,ilton,   0.) 


The  trouble  in  the  past  has  been 
that  most  of  the  so-called  "open" 
minds   were   merely  vacant. 


A  censor  is  a  man  xvho  didn't  take 
enough  castor  oil  when  he  was  a  boy. 


A  timid  girl  appreciates  the  sym- 
pathy that  makes  a  man  feel  for  her 
in   the   dark. 


Albert  Grey,  who  has  denied  the 
Lindbergh  flights  are  exploitation 
stunts  for  "Wings,"  continues  to 
reach  out  for  names  to  boost  the  air 
classic.  Capt.  Eddie  Rickenbacker, 
premier  American  ace,  is  to  be  honor 
guest  when  the  show  opens  in  De- 
troit, and  General  Pershing,  in  re- 
sponse to  an  invitation,  writes  Grey 
he  hopes  to  see  the  picture  on  his 
next  visit  to  New  York. 


Buy  Texico  Theater 

Texico,  Tex. — Civic  Theaters  Co. 
of  New  Mexico  has  bought  the  Texico 
and  extensive  improvements  are  be- 
ing made. 


THEATER  CHANGES  FOR 
OF 


WEST  VIRGINIA 
New    Theaters 

Osage— R  &  M;  Parkersburg— New  ;  Wesf 
— Tip-Top. 

Changes  in   Ownership 

Belington — Grand,  sold  to  Mrs.   H.   Woodf< 
by     R.     H.     Talbott;     Elkins— The    Elki 
sold  to  Tyrie  &  Coplinger  by  H.  A.  Woe 
Lost    Creek— The    Lost    Creek,    sold    to 
W.     Pattoh;     Mt.     Clare— The    Mt.     Cla 
sold  to   G.   W.   Fatten  by   C.   E.   Curry; 
Albans— Alhpa,    sold   to   Oscar   Williams 
Ben   Smith;    Star   City — ^Star,   sold  to  J. 
Maust  by  Prete  Bros. 

Openings 

Anstead — Lyric  :  Cairo — Opera  House  ;  E 
Lynne— The  East  Lynne;  Follansbee — E 
son  ;  Gassaway  —  Dixie  ;  Jodie  — -  Bryi 
Law-on — Greenwood  Amuse  Co. ;  Leewc 
The  Leewood  ;  Rosemount — ^^State  ;  Talc 
— The  Talcott;  Thurmond — Lyric;  Ti< 
— The  Tioga;  Vanwood — The  Vanwoc 
Vulcan— The  Vulcan. 

WISCONSIN 
New   Theaters 

Milwaukee — Garfield  and  Zenith;  OshkosI 
Fischer's  ;  Wausau — New  Grand. 

Changes   in   Ownership 

Abbotsford — Armory,  sold  to  Crosby 
Schwierske  by  L.  R.  Bucholz ;  Boycev 
— Opera  House,  sold  to  H.  H.  Gleason 
H.  L.  Boch ;  Kenosha — Norge,  sold  to 
Kuchma  &  T.  Kachowski  by  Remo  Cor 
Manitowoc — Strand,  sold  to  Geo.  Herj 
by  Harry  Hart;  Milwaukee — Wright,  s 
to  Wm.  Baird  by  C.  Nelson ;  Nekoons 
Rialto,  sold  by  L.  R.  Bucholz  by  Lo 
Simmitt;  Neopit — Nemonimee  Mills,  s 
to  Finney  &  Allen  by  G.  C.  Hamm 
Port  Washington— Grand,  sold  to  Ch 
Theater    Co.    by    Wm.    Roob. 

Closings 

Almena  —  Legion  ;  Blue  River  —  Oneit 
Gushing — Movies  ;  Grantsburg — Gem  ;  F 
deeville  —  Liberty;  Port  Wing  —  Op 
House. 

WYOMING 
Changes   in   Ownership 

Edgerton — Rex     (formerly    L    &    A,    sold_ 
Ham    Cra*vford   by   L.    A.    Ward   and   F! 
ence  Ward   Mann. 


BUREAU  OF 
COMMERCIAL  ECONOMICS 

1108  Sixteenth  Street 
Washington,  D.  C. 


Co-operating  with  42  Govern- 
ments and  loaning  films  free 
and  speakers  throughout  the 
world  for  the  purpose  of  public 
instructioa 


Schools,  Churches  and  Clubs 

using  Motion  Pictures  Should  Subscribe  for 

THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS*'     (Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Ave.,  Chicago,  IIL 


specify  Prints 
on  Eastman  Film 

The  commanding  position 
which  Eastman  film  occupies  to- 
day has  been  won  by  years  of 
consistently  high  quality,  backed 
by  years  of  cooperation  with 
the  industry. 

To  get  the  highest  possible 
photographic  quality  on  your 
screen,  always  specify  prints  on 
Eastman  Positive. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


.(<iM.' 


V  V  V 


Each  year  the  national  and  territorial  trade  papers  conduct 

polls  among  exhibitors  for  the  best  box-office  pictures  of 

the  past  12  months.     And  each  year  M-G-M  leads! 


ELECTED    AGAIN! 

The  box- office  returns  are  in  from  big 
cities  and  small  towns  and  every  trade- 
paper  shows  ifs  M-G-M  again! 

I  WE  thank  our  exhibitor  friends 

FOR  their  vote  of  confidence. 
M-G-IVI   pictures  again  have  proved 
THEIR  superiority  at  the  hox-office. 
M-G-M  confidently  states 
THAT  in  1928  again 
THE  final  check-up  will  find 
M-G-M  pictures  at  the  top  of  all  lists! 
WHAT  a  head-start  Young  Blood  has 
'TOVE,"  "STUDENT  PRINCE,"  "ENEMY" 
AND  it's  just  the  beginning  of 

1928-ANOTHER  M-G-M  YEAR! 


AMONG  THE  M-G-M  HITS 
PICKED  BY  SHOWMEN  AS 
PROVEN  MONEY-WINNERS! 

The   Big   Parade,    Ben-Hur, 
Tell  ItToThe  Marines,  Slide, 
Kelly,   Slide,    Rookies,    Flesh 
And  The  Devil,  Twelve  Miles 
Out,  TillieTheToiler',  Johnny 
Get  Your  Hair  Cut,  Tin  Hats, 
-^^he  Waning   Sex,   The   Un- 
known, The  Flaming  Forest, 
Mr.    Wu,    After    Midnight, 
Road  To  Romance,  Fair  Co- 
Ed,  Thirteenth    Hour,    Body 
And  Soul,  Sprring  Fever,  Gar- 
den of  Allah,  London  After 
Midnight,  Man,  Woman  And 
Sin  and  many  more. 


iF^NEWSPAPER 
rFILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


L.  XLIII     No.  13 


Monday,  January   16,   1928 


Price  5  Cents 


EXHIBITORS  MOBILIZING 


SECLEANING  NEEDED,  IFILMS  INTO  HOME  OVER 


js?e::. 


FAIRBANKS  DECLARES 


horough   housecleaning  is  needed 

;he    industry,    which    is    "entering 

n    a    period    of    tremendous    read- 

ment,"     declares     Douglas     Fair- 

ks,  head  of  the  Academy  of  M.P. 

s  and  Sciences  in  a  discussion  of 

ers'   salaries,   foreign  competition 

if     extensive     research     in     picture 

Mining.      Fairbanks'   statement  was 

ii  ed    in    New    York    by    his    repre- 

^tativc,  Arthur  Zellner. 

La   all    studios    there    is    "unniistak- 

!    necessity    for   changes   before    a 

Ithy  business  basis  is  reached,"  he 

3. 

I  believe  the  industry  needs  a 
rough  housecleaning,"  Fairbanks 
tinues.  In  many  instances  salar- 
are    out    of    proportion    and    the 

(Continued    on    Page    7) 


W  SHEARER  EQUIPMENT 
1RM  FORMED  IN  SEAHLE 


eattle — B.  F.  Shearer  Co.  has  been 

med  as  an  independent  eciuipment 

cern  with  B.  F.  Shearer,  president 

general  manager,  and  A.  M.  Lar- 

vice  president  in  charge  of  thea- 

decorating,    draperies    and    floor 

erings. 

!'he  new  company,  which  starts  ac- 
ties  with  oi^ces  here  and  at  Port- 

(Continued    on    Page    7) 


chibitors  Playing  Out 
Old  Product  in  N.  W. 

Seattle — Present  'tough  buying  pe- 
1"  in  the  Northwest  is  due  to  re- 
al of  exhibitors  to  buy  new  prod- 

(Continued    on    Page    8) 


"Circus''  Record 

Breaking  his   own  record   at 

the  theater.  Charlie  Chaplin  in 

"The    Circus"    grossed    $81,206 

I  in  its   first   week   at  the    Mark 

Strand,    New   York.     Midnight 

I  shows  have  been  held  all  week 

I  at  the  theater.     Previous  high 

I  mark    was    attained    by    "The 

IGold    Rush,"    which    garnered 

$75,000  in  its   first  week. 


RADIO  HELD  PRACTICAL 


Schenectady,  N.  Y. — General  Elec- 
tric and  Radio  Corporation  engineers 
declare  the  basic  principles  covering 
radio  television,  or  the  broadcasting 
of  motion  pictures  by  radio  with 
sound  and  action  synchronized,  de- 
monstrate ultimate  practicability  of 
the    development. 

At  the  demonstration  on  Friday, 
the  images  and  voices  of  a  man  and 
a  woman  were  transmitted  from  the 
research  laboratories  of  the  General 
Electric  Co.  to  a  home  three  miles 
an'ay.  The  pictures  were  pink  in 
color,  a  characteristic  of  the  neon 
gas  used  in  the  lamp  which  is  part 
of  the  equipment.  Magnifying  lenses 
enlarged  the  pictures  from  IJ/2  square 
(Continued    on    Page    7) 


Mich.  High  Court  Upholds 
Gleichman  Suit  Dismissal 

Lansing,  Mich. — Dismissal  by  the 
circuit  court  of  suit  brought  by  Phil 
Gleichman,  of  the  Broadway-Strand, 
Detroit,  against  Paramount  and  John 
H.  Kunsky  for  conspiracy  and  breach 
of  contract,  has  been  upheld  by  the 
Supreme    Court. 

Gleichman  entered  into  a  five  year 
contract  with  Paramount  for  pictures 

(Continued    on    Page    8) 


Organizations  Meeting  to 

Map  Bookhart  Bill  Stand 


Washington   Bureau   of    THE  FILM   DAILY 

Washington — Consideration  of  the  Brookhart  bill  by  the  inter- 
state commerce  committee  of  the  Senate,  is  to  immediately  follow 
disposition  of  the  Walsh  Public  Utility  measure,  which  is  to  have 
precedence  over  the  bill  aiming  to  regulate  certain  trade  practices 
in  the  film  industry. 


Plans  for  a  line  of  action  to  follow  on  the  Brookhart  bill  are  the  sub- 
ject of  discussion  among  exhibitor  organizations  throughout  the  countrj'. 
Several  already  have  lined  up  solidly  in  support  of  the  measure,  preparing 
to  campaign  actively  to  secure  its  enactment  into  law. 

With  hearings  on  the  bill  slated  late  this  month,  in  event  the  decks 
can    be    cleared    for    action    in    Congress,    exhibitor    units    are    scheduling 

yearly     meetings     to     outline     their 
stand. 

Nat'l    Theater    Supply  ^llnd  and  hlock  booking  and  arbi- 

■»»      J'  /-I       i'  trarv  allocation  of  product  would  be 

Sales   Meeting   Continues     iUegal  under  the  bin.     Administration 

„,  .  T--     ,  11  of    the   measure    would    be   vested    in 

Chicago-First  annual  sales  con-  ^^^  p^^^^^,  ^^^^^  Commission, 
vention  of  National  i  heater  Supply 
Co.,  which  opened  last  Wednesday 
convenes  today  with  a  meeting  of 
the  branch  managers  at  the  Eighth 
Street  theater.  The  meeting  opens 
with  a  talk  by  H.  A.  R.  Dutton, 
president,  followed  by  talks  through- 
out the  day  by  experts  of  various 
equipment  manufacture.  A  demon- 
stration of  the  Orchestraphone  will 
be  given  in  the  evening.  The  con- 
vention will  conclude  Thursday  at 
the    Stevens    hotel. 


Arbitration  at  Standstill  in 
N.  W.  Due  to  Warners '  A  ction 


T.O.C.C.  SPEEDS  PLANS 
FOR  BROOKHART  RALLY 


Plans  are  proceeding,  under  chair- 
manship of  Arthur  Hirsh,  for  the 
rally  of  New  York  exhibitors  at  the 
Astor  Jan.  26,  when  a  militant  cam- 
paign to  secure  passage  of  the  Brook- 

(Continucd    on    Page    8) 


Minneapolis— Halt  of  arbitration  in  this  territory  until  the  new 
uniform  contract  is  drawn  is  predicted.  Exhibitor  members  of  the 
board  are  to  report  Jan.  23  to  the  executive  committee  of  the 
Northwest  unit,  to  receive  instructions  as  to  their  future  course  in 
view  of  Warners'  action  in  refusing  to  fulfill  a  decision  of  the  board, 
and  instead  obtaining  a  writ  restraining  the  board  from  outlawing 
the  company  from  arbitration.  


Minneapolis— Arbitration  again  is 
at  a  standstill  in  this  territory,  fol- 
lowing withdrawal  of  exhibitors  in 
protest  against  what  are  described 
as  the  high-handed  tactics  of  Warner 
Brothers. 

The  actions  resulted  from  failure 
of  Warners  to  comply  with  a  deci- 
sion of  the  board,  and  action  of  the 
company  in  securing  a  court  order 
restraining  the  board  from  excluding 


Warners  from  arbitration,  pending 
trial  of  the  case  of  the  company  ver- 
sus Nels  Peterson  of  Jamestown  in 
civil   court. 

Exhibitor  members  felt  that  War- 
ner Bros,  were  denying  the  power  of 
the  arbitration  board  to  make  deci- 
sion in  cases  and  that  arbitration  was 
merely   a   farce,    and    so   withdrew. 

J.  B.  Clinton,  of  Clinton  Myers, 
Duluth,  in  a  statement  to  the  board 
(Continued    on    Page    2) 


Studio  Shutdown  Is 

Planned  by  Universal 

Universal  City — Production  activ- 
ity will  be  greatly  curtailed  or  en- 
tirely suspended  sometime  in  Febru- 

(Continued    on    Page    7) 


Hearing  Suggestions 

Oral  suggestions  and  rec- 
ommendations of  all  persons, 
groups  or  organizations  inter- 
ested in  the  new  uniform  con- 
tract will  be  heard  at  Chicago 
Jan.  31,  which  has  been  set 
aside  for  the  purpose  by  the 
committee,  R.  F.  (Pete)  Wood- 
hull  and  R.  H.  Cochrane, 
chairmen  respectively  of  the 
unaffiliated  exhibitor  and  dis- 
tributor   groups,    announce. 


THE 


OAlLy 


W     — H^— !| 

Monday,  January  16,  1928 


yol.  XLIII  No.  13    Monday,  Ian.  16, 1928    Price  5  Cents 


IQHN  W.  ALICOATE 


Publislnr 


Puhlished  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  V.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  inc.  J.  W.  Alicoate,  President  and 
Pul)lislier:  Mai:rice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York.  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months. 
$3.00.  Foreign.  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St..  London.  W.  I.  Ber- 
lin— Lichtbildbuehne.    Friedrichstrasse.    225. 


Financial 


In  Saturday's  short  session  of  the  market, 
prices  were  generally  on  a  fractional  de- 
cline. Paramount  common  led  in  the  trad- 
ing   with    3,200    shares    marketed. 


High    Low    Close 


40 


84  J4 
2054 


Amer.  Seat.  Vtc.  .  .  40 
*Am.  Seat.  Pfd... 
*Balaban  &  Katz.. 
♦Bal.  &  Katz  Vtc. 
*Eastman  Kodak  .. 
*East.  Kodak  Pfd. 
tFilm   Inspection    .  .      4J4 

♦First    Nat'l    Pfd 

Fox     Film     "A"...    84"^ 
tFox   Theaters   "A"  20^1 

*Intern'l    Project 

*ttKeith's   6s   46 

Loew's,     Inc 58         57!^ 

tfLoew's  6s  41ww  106Ji  10654 
ttLoew's  6s41x-war.l00i/J    100J4 

♦M-G-M    Pfd 

*M.   P.   Cap.   Corp 

Pathe    Exchange    . .      4  4 

Pathe  Exch.  "A"..  18^  175^ 
ttPathe    Exch.7s37.   81         81 

Parar-.-unt    F-I 116        114 

Par-,.non!it     Pfd.. . .  121.J^   1215i 

*-'tPar,Bv.-.-iv.5^^s51    

**Roxv     "A"     27         25 

**Roxy    Units    30         28 

**Roxv  Common  ..  6J4  5?4 
♦*Skonras    Bros.    ..41  39 

Stan.  Co.  of  Am..  53^  53J4 
tTrans-Lux  Screen  3%  3% 
♦♦United    Art.    Com.   15  13 

♦♦United    Art.    Pfd.  85         80 

♦tUniv.    Pictures     

Univ.  Picf .  Pfd. .  .  98^  98^ 
tWarner  Bros....  15  J^  15  J4 
Warner  "Bro--.    "A"  22  J4     22^ 


40 
48 
60% 

7354 
165 
129 

10454 

8454 

20J4 

10 
10054 

57'4 
106-54 
10014 

25  5^ 
7/2 
4 

17J4 

81 
115 
121.5/3 
103 


53M 
3% 


24  H 
98^ 
1554 
22J4 


Sales 

200 


100 

3,000 
300 


1,400 
15 
10 


300 

1,500 

6 

3,200 

100 


200 


20 
200 
100 


•Last  Prices  L'"'icl    '♦Bid   and    Asked    (Over 

the    Counter) 
rCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Loui] 
Stock    Exchange   and    Stanley   in   Philadelphia. 


AMERICAN   AND  FOREK»4^  DISTRfBlJfSBf 
OF  qUAUTY  MOTION    PtCTURBS 


P 


EE  PicnmEs 

^      ARTHUR  A.  LEE  PRES 


'^f*^ 


p^.  W«>f<oaK  .BfnmKT^K 


Arbitration  Is  at 

Standstill  in  N.  W. 

{Continued    from    Page    1) 

asked  exhibitor  members  to  -withdraw 
from  arbitration  for  the  present  and 
take  up  with  the  executive  commit- 
tee of  the  Northwest  exhibitor  unit 
whether  to  continue  arbitration, 
claiming  that  Gabriel  L.  Hess,  Hays 
organization  counsel,  has  attempted 
to  intimidate  arbitration  and  officers 
of  the  arbitration  board  by  attempt- 
ing to  set  himself  up  as  a  disinter- 
ested seventh  arbitrator,  and  has 
given  such  counsel  and  advice  to 
members  of  the  Film  Board  of 
Trade  as  will  enable  him  to  carry  out 
his  own  ideas  of  justice  to  the  detri- 
ment of  arbitrators. 

Clinton  further  stated  that  Hess's 
conduct  in  the  past  necessarily  would 
result  in  making  it  impossible  for  dis- 
tributor members  to  act  of  free  mind 
on  the  arbitration  l>oard.  Review  of 
the  case  causing  the  split  shows  that 
Warners  brought  action  against  Pet- 
erson to  complete  a  contract  he  had 
signed  but  canceled  before  receiving 
anv  service. 

Warners,  however,  sent  certain 
films  which  Peterson  used  and  paid 
for.  Peterson  also  deposited  $250  ad- 
vance for  films  not  used,  and  re- 
fused to  accept  further  Warner  pic- 
tures. The  arbitration  board  unani- 
mously upheld  him  and  declared  no 
contract  existed,  ordering  Warners 
to    return   $250  to    Peterson. 

Warners  failed  to  comply  with  the 
order  of  the  board  within  the  time 
limit,  and  consequently  were  sus- 
pended from  participation  in  arbitra- 
tion .  Warners  then  took  the  case  in- 
to the  civil  court,  and  secured  an  or- 
der restraining  the  board  from  out- 
lawing them   from   arbitration. 


Lehr  Arriving  Today 

Abraham  Lehr,  vice  president  and 
general  manager  for  Samuel  Gold- 
wyn,  arrives  in  New  York  today  to 
make  arrangements  for  the  premiere 
of  the  forthcoming  final  Ronald  Col- 
man-Vilma  Bank}'  feature,  "The  Pas- 
sionate Adventure." 


Fayetteville   Changes 

Fayetteville,  Ark. — W.  F.  Sonne- 
man,  owner  of  the  Palace,  has  be- 
come manager  of  the  Ozark  also,  and 
Joe  Hunter,  former  manager  of  the 
Ozark,  has  taken  over  management 
of  the  Royal. 


Fire    Destroys    Strand 

Sparta,    Tenn.   —   The    Strand    has 
been   destroyed  by  fire. 


A  Review  of  Reviews 

By  LILIAN  W.  BRENNAN 

The  long  awaited  Chaplin  picture  has 
finally  pitched  its  tent  at  the  Strand.  "The 
Circus"  has  come  to  town  for  a  stay.  When 
it  does  start  touring  exhibitors  will  have  their 
hands  full.  Better  start  fixing  up  the  cash 
register  for  bigger  and  better  receipts.  Chaplin 
is  just  himself  and  that's  enough.  The 
laughs  shaded  with  that  well  known  Chaplin 
pathos   are   there   in   abundance. 

Up  the  street  at  the  Capitol  another  com- 
edy held  forth.  A  screen  version  of  the 
Margaret  Mayo  stage  play,  "Baby  Mine," 
had  Karl  Dane  and  Geo.  K.  Arthur  as  chief 
laugh-makers  with  Charlotte  Greenwood 
capitalizing  on  her  lankiness  for  additional 
laughs.  Another  picture,  comedy  bent,  was 
Syd  Chaplin's  "The  Fortune  Hunter."  A 
scattering  of   chuckles   but   little   more. 

Reginald  Denny  scored  a  good  one  in 
"On  Your  Toe?,"  a  pictures  that  offers  good 
wholesome  amusement  and  with  appeal  that 
is  general.  Dolores  Del  Rio  looked  mighty 
attractive  in  the  tropical  setting  contained  in 
"The  Gateway  of  the  Moon."  The  story 
was  sexy  but  far  from  convincing.  "On  the 
Stroke  of  Twelve"  was  unadulterated  and 
antique  hokum,  the  kind  you  looked  for  and 
gloated  over  eight  or  more  years  ago. 

Ranger,  one  of  the  dog  stars,  turned  ofT 
some  splendid  hero  stunts  in  "Fangs  of  the 
Wild."  Not  much  can  be  said  in  favor  of 
the  plot  wherein  a  back  woods  fiend  con- 
stantly pursued  a  pretty  little  gal.  Esther 
Ralston  always  seemed  one  of  the  original 
reasons  why  "Gentlemen  Prefer  Blondes." 
Ford  Sterling  does  much  preferring  in  the 
star's  latest,  "Figures  Don't  Lie."  The 
week's  westerns  were  "Boss  of  Rustler's 
Roost."  "Blood  Will  Tell."  with  Buck  Jones 
and  "Daredevil's  Reward"  with  Tom  Mix.  In 
"Sailor's  Wives"  Mary  Astor  offers  a  very 
unconvincing  bit  of  self-sacrifice  that  some- 
how  gets    around    to   a    happy    ending. 


First  Division  to  Move 

Jack  Lustberg,  eastern  majnager 
for  First  Division  Distributors,  now 
in  the  Godfrey  Bldg.,  New  York,  an- 
nounces his  company  will  move  Feb. 
1  to  the  sixth  floor  of  the  film  build- 
ing at  723  Seventh  Ave. 


Hale  Brothers  on  Coast 

Los  Angeles — The  Hale  Brothers 
are  playing  at  Pantages  for  the  cur- 
rent week. 


$7,500,000,  S'./iss  Investment 
Berne — Recent  statistics  show  that 
$7,500,000  is  invested  in  the  industry 
in   Switzerland.     Total  seating  in  the 
258  picture  theaters  is  about  70,000. 


Nickels  Buys  Kansas  Theater 

Colony,  Kans. — L.  O.  Nickels  has 
bought  the  Garden,  taking  over  man- 
agement from  W.  J.  Dehler. 


Sitton   Buys   Arkansas   House 

Springdale,  Ark. — D.  E.  Sitton  has 
purchased  the  Concord  here. 


TIFFANY- STAHL  PRODUCTIONS,  INC. 

Announce 

That  they  have  in  the  course  of  production 
two  motion  pictures  entitled: 

"LIGHTNING  RODS*^ 
"THE  RAID^* 

ALL  RIQHTS  PROTECTED 


DAILY  TIPS  WHICH  MEAN  OOUAOS  FOG  SUOVmEN      > 


"Ben  Hur" 
(M-G-M) 

The  Spark's  Circus  which  'winters' 
in  Macon,  loaned  the  theater  a  cha-f 
riot  and  two  white  horses — gratis. 
This  outfit  was  driven  all  over  town 
and  even  to  nearby  towns.  The  driver 
was  dressed  in  a  Roman  soldier's 
costume. — J.  L.  Cartwright,  Capitol, 
Macon,  Ga. 


"The  Valley  of  the  Giants" 
(First  Nat'l) 
Passed  and  printed  cards  on  thej 
street  reading:  "How  Tall  are  you?| 
— If  you  are  6  feet  6  inches  tall 
there  is  a  free  ticket  for  you  at  the! 
Des  Moines  Theater  to  see  Milton! 
Sills  in  'The  Valley  of  the  Giants,'] 
starting  Saturday."  Even  though 
there  weren't  many  people  that  re- 
ceived free  admissiojis,  the  cards] 
served  their  purpose  and  helped  sellj 
the  picture. — Jess  Day,  Des  Moines. 
Des  Moines. 


FOR   SALE 

Twenty-five    Capitol    Automatic    Win- 
dow   Movie    Machines-^All    in    Ebccel- 
lent  Condition — At  a  Bargain 

RUBY    CAMERA    EXCHANGE 

727  iSeventh   Ave.  N.   Y.   C. 

Tel.— Bryant     0631-8457-7541 


If  You  Are  in  the* 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US    AND    SAFB 
UONEY 

■  KND    rOS    OUS    PRICK    LIST 


110  West   32<^St.Neii'york.Ny. 
Phon*    Penna.   0330 
Motion  Picture  Department 
U     8.    ind   C«n«d»   Agenti   tor    Debrlt 


To  Distributors 

OR 

State  Riglit  Buyers 

A  SUPER  FEATURE 

UP  TO  DATE 

8  13. 

AN  ARSENE  LUPIN 

ADVENTURE  STORY 

BY 

MAURICE  LEBLANC 

WITH   ALL  STAR  CAST. 

WALLACE  BEERY 

LAURA  LA  PLANTE 

RALPH  LEWIS 

WILLIAM   V.   MONG 

J.    P.    LOCKNEY 

WEDGE  NOWELL 

AND    OTHER    NOTABLES 

PREVIOUSLY   RELEASED  BY 

ROBERTSON     COLE    CO.,    NOV., 

1920.       LENGTH    6123    FT. 

CELEBRATED   AUTHORS 

SOCIETY,   Ltd., 

68   West    56th    St.        Circle   2396 


i 


AFFIDAVIT 

J  J  i"^uiiig,    ^j^g   Owner    in/i    ™ 

That  the  William  v  opening. 

byF     w     .  '^"'^°'^°"   °^  "S-rise".   directed 

'     •   ''   ^^"^^'    ^-  ^-   tne   f i..3t   nve  wee.s   of  it 
--passed  an  .ox-offioe  records  for  ad   .  «*-«-ent. 

^0-  establis^d  .i.ee    the  "'"  '"^^'*^  ^^-*- 

That   tH  ''"''^  °'  '^'  ^-^^^  ^^-le  Theatre 

That    the  production   ..sunrise-   opened  at   th     r 

Cirola   Theatre  .ove.ber  e^th,   i,a,     ,  /,  "" 

That   its  receipts   are  considerably  greater  th       .u. 
receipts  for  «   liv.  Sweater  than  the 

P  s  lor  a  like   peiuod    of  time  of    "what  Pn..  ., 
Heaven",    "The   Voi^     .  ^  Glory".    ..7th 

'      ^^^   ^^^^^  Boatman"  and   all   other  hi.  .•    . 
have  piaved   th. .  '  ^'^  ^'"'^^'^   that 


Subsoriied  and  sworn  to  before  .e   this 
^^y  of>)K<^*<^^«^^l^         1928, 


'•--r'^ 


^^^^^ejt.^.   ^ 


THE  ONE  GREAT  INDEPENDENT 


What  the  critics  say: 

Variety:    "The  best  picture  Gilda  Gray  ever  made." 

Los  Angeles  Eve.  Herald:      "Almost  every  quality 
that  goes  to  make  a  good  audience  picture  in  this 


New  York  Times;      "Justifies   prediction   that   this 
one  will  have  popular  appeal." 

'Moving  Picture  World;        "Will   make    merry-go- 
round  of  the  pay  stile." 

San  Francisco  Chronicle:    "Gilda  dazzles.    Picture 
holds  much  suspense.    Well  made  and  interesting." 


I  I 


eres  a  sure-fire 

BOX-OFFICE  BUY 
A)r£//iy  THEATRE/ 


&arn"Se 


Go\d"*'y" 


^"*      present* 


i^oiir  Weeks 
big  business 
the  Rivoli — 
nited  Artists 
Ne<u; 
York 
City 


^.rfCAive 


fRtR 


N\6;V°, 


du 


ctic?n 


Combining  big  public  appeal, 
showmanship  qualities  in 
story,  sets,  entertainment. — 

Then,  in  such  a  box-office 
setting,  adding  the  drawing 
power  of  that  sensational 
dancer,  actress,  screen  star, 
Gilda  Gray — and 

One  clearly  sees  why  "The 
Devil  Dancer"  is  a  picture 
that  can  be  counted  upon  to 
bring  profits  to  any  exhib- 
itor. 

Golden  Gilda  leads  the 
dance  to  the  box-office  to 
the  cheerful  tune  of  "Big 
Business." — Everywhere. 


UNITED 
ARTISTS 
PICTURE 


I 


D/^ILY  Monday,  January   16,   1928 


^Ztf^Byt'^ftKittXtytce 


A.  S.  C.  Submits  Code  of  Ethics 

Arrangements  Being  Speeded  for  Exposition  of  Ircardescert  Lightirg  at  Ccnverticn  of  S.  M.  P.  E. 
in  April— Mix  to  Make  Series  in  Argentina-  Emory  Johnson  and  McCarthy   Join  T-S 


CUTTING  OVERTIME  ASKED 
IN  REQUESTTO  ACADEMY 

Cutting  down  of  overtime  work, 
and  naming  of  officials  who  will  have 
the  final  word  on  photography  are 
asked  in  a  code  of  ethics  submitted 
to  the  technicians'  branch,  Academy 
of  M.  P.  Arts  and  Sciences,  by  the 
American  Society  of  Cinematogra- 
phers.  The  organization  is  seeking 
a   uniform   contract   for   cameramen. 

Too  much  overtime  work  injures 
eyes  of  cameramen  and  impairs  pho- 
tography, it  is  stated. 


Tom  Mix  Plans  to  Make 
Series  in  Argentine 

Tom  Mix  has  announced  plans  to 
make  a  series  of  pictures  in  Argen- 
tine, following  the  expiration  of  his 
contract  on  March  24  with  Fox.  It 
is  understood  that  he  has  received 
offers  from  a  group  of  Argentine  of- 
ficials and  capitalists.  Several  weeks 
ago  Mix  turned  down  an  offer  from 
Barnum,  Bailey  &  Ringling  to  tie 
up  for  the  sawdust  ring  circuit. 


18  Finished 

George  Marshall,  supervisor 
of  comedies  for  Fox  Films,  has 
a  schedule  of  26  pictures  this 
season  and  already  has  finished 
18.  Those  in  preparation  are 
"Too  Many  Cookies,"  a  Van 
Bibber  comedy,  directed  by  O. 
O.  Dull,  "Jack  and  Jilted," 
with  Billy  West  directing,  and 
"A  Lady  Lion,"  directed  by 
Mark  Sandrich. 


McLean  to  Make  Comedy 
in  Honolulu ;  Cline  Director 

Douglas  MacLean  is  considering 
making  a  comedy  in  Honolulu,  with 
Eddie  Cline  directing.  Either  First 
National    or    Pathe   will   release    it. 


Gates  Editing  New  Magazine 
H.    L.    Gates    is    to    edit    "Screen 
Story    Book,"    new    monthly    maga- 
zine.      "Street    Angel"    is    the    first 
story    slated    for    publication. 


Conway   Titling    F.    N.    Film 

Jack  Conway  is  titling  "Two   Fly- 
ing  Romeos"    for    First    National. 


Murphy  to  Direct  Own  Story 

Dudley  Murphy  is  to  direct  his 
original,  "Stocks  and  Blondes"  for 
FBO. 


Preparing    "Crooks    Can't   Win" 

Ralph  I  nee  is  making  preparations 
to  start  "Crooks  Can't  Win"  for 
FBO. 


Three  Companies  Working 
as  Sennett  Studio  Resume 

Three  companies  are  at  work  at 
the  Sennett  studios  on  new  stories 
which  were  prepared  for  them  dur- 
ing the  three  weeks  vacation  period 
following  resumption  of  production. 
The  Smith  Family,  composed  of 
Mary  Ann  Jackson,  Ruth  Hiatt  and 
Raymond  McKee.  is  working  under 
direction  of  Alf  Goulding.  Daphne 
Pollard  and  her  troupe  of  Sennett 
girls  have  started  a  new  comedy  with 
Harry  Edwards  directing.  Phil  Whit- 
man is  giving  the  orders  to  the  Billy 
Bevan  company,  which  also  features 
Vernon   Dent  and  Dot  Farley. 


Alberta  Vaughn  Signs  for 
Lead  in  Hawaiian  Picture 

Alberta  Vaughn  has  been  signed  a? 
the  feminine  lead  in  "Hawaiian 
Love,"  to  be  produced  in  Honolulu 
by  Hawaiian  Pictures,  Ltd.  She  is 
to  leave  soon  for  the  islands. 


Paramount    Signs    John    Farrow 

John   Farrow   is   to  write   originals 
and   titles   for   Pararnount. 


Titling  T-S  Film 
Frederick  and  Fanny  Hatton  are 
titling  the  Tiffany-Stahl  production 
"The  Tragedy  of  Youth"  which 
George  Archainbaud  directed  with 
Warner  Baxter,  Patsy  Ruth  Miller 
and   Buster   Collier   featured. 


"Their   Hour"   Starting   Tuesday 

Production  of  "Their  Hour,"  which 
Al  Raboch  is  to  direct  for  Tiffany- 
Stahl   is   scheduled  to  start  Tuesday. 


Two  More  for  "We  Americans" 
Kathlyn     Williams     and      Edward 
Martindel    have    been    assigned   roles 
in   "We   Americans." 


Stevenson  in  "Cream  of  Earth" 

Hayden  Stevenson  has  been  added 
to  cast  of  "Cream  of  the  Earth"  at 
Universal. 


F.  N.  Signs  2  Title  Writers 

Dwindle  Benthall  and  Rufus  Mc 
Cosh  have  been  signed  as  First  Na- 
tional title  writers  on  long  term  con- 
tracts. 


Cast  for  "Follies  Girl" 

Clarissa  Selwynne  has  been  cast  in 
"The  Heart  of  a  Follies  Girl,"  which 
stars  Billie  Dove  for  First  National. 


Bertram  in   Barthelmess  Cast 

New  addition  to  cast  of  "The  Little 
Shepherd  of  Kingdom   Come,"   Rich 
ard    Barthelmess   picture,   is   William 
Bertram. 


PLANS  EOR  INCANDESCENT 


Arrangements  are  under  way  for 
the  exposition  of  incandescent  light- 
ing, which  will  be  held  in  conjunction 
with  the  spring  meeting  here  in  April 
of  the   Society   of   M.   P.   Engineers. 

A  committee  recently  was  named 
by  the  Academy  of  M.  P.  Arts  and 
Sciences  to  study  the  subject  of  in- 
candescent lighting,  with  a  view  to 
recommending  replacement  of  the 
present  kleig  lights.  By  next  year, 
it  is  believed,  incandescents  will  be 
in  general  use,  because  of  their  ef- 
ficiency  and   decreased   cost. 


Johnson  and  McCarthy 

Reported  with  T.-S. 

Emory  Johnson  is  reported  to  have 
been  signed  by  Tiffany-Stahl  to  di- 
rect   four    specials. 

John  P.  McCarthy  is  also  reported 
to  have  been  signed  to  direct. 


Gertrude  Astor  Cast 

Gertrude  Astor  has  been  signed  bv 
FBO    for   "Stocks   and    Blondes." 


Couderc    on    Comedy 

Pierre  Couderc  has  been  engaged 
by  LIniversal  as  the  comedy  construc- 
tionist on  "Phyllis  of  the   Follies." 


Littleiield    in    "Harold    Teen" 

Lucien  Littlefield  has  been  added 
to  the  cast  of  First  National's  "Har- 
old Teen." 


Roscoe  Karns  Cast 

Roscoe    Karns    has    been    cast    for 
"Something   Always    Happens." 


"Yellow    Lily,'   Marin's   Next 

Ned  Marin  is  to  supervise  produc- 
tion_  of  "The  Yellow  Lily,"  for  First 
National. 


Puffy  Author  of  Howard  Film 

Charles  Puffy,  screen  comedian,  is 
author  of  "The  Last  Cab,"  which  is 
to  be  William  K.  Howard's  first  di 
rectorial  effort  under  his  new  con- 
tract with  De  Mille.  Hector  Turn- 
bull    will   supervise. 


Herman   Book   Published 

"How  I  Broke  Into  the  Movies," 
a  book  in  magazine  form  has  just 
been  published  by  Hal  C.  Herman. 
It  contains  60  autobiographies  of  how 
each   star   broke   into   the   movies. 


Neville  Writing  Scenarios 

Jack  Neville  has  been  transferred 
from  the  publicity  to  the  scenario 
department   at   M-G-M. 


A  Little 

from  ''Lots'* 


By   RALPH    WILK 


Hollywooi 

THE  first  film  was  produced  in  Holi 
lywood  in  1909  by  the  Selig  Polyj 
scope  company  and  the  first  studic) 
was  an  old  Chinese  laundry.  Here 
a  pun  regarding  cues  might  be  ii 
order.  Nick  Cogley  and  Tom  Sant, 
schi  appeared  in  the  picture,  whicli 
was  called  "Across  the  Great  Dil 
vide."  There  were  only  16  sceneif 
in   the  picture. 

*         *         * 

More  Passing  Show:  Jesse 
L.  Lasky,  Walter  Wanger 
and  B.  P.  Schulberg  in  con- 
ferences about  future  produc- 
tions. . .  they  are  smiling . . . 
comes  a  roar  of  thunder  and 
a  puff  of  smoke .  . .  out  of  the 
haze  appear  Victor  Fleming 
and  an  old  1904  model  car., 
he  found  in  the  transportO/- 
tion  department  garage . . , 
this  erstwhile  race-driver  is 
chugging  Nancy  Carroll 
around  the  lot,  while  hun-J 
dreds  of  eyes  look  at  him,  ana 
hundreds  of  lips  crack  into 
smiles. 


pa 


Robert    Armstrong,    who    is^Higg, 
making  a  rapid  rise  in  pictureSj^Bjttjjt 
and    Abraham    Schomer,   play-i 
wright  and   "icenarist,   are   for-J 
mer  lawyers. 

*  *         * 

Back  in  1906,  Sam  Mintz,  then^aipfjj 
youngster  of  Moorhead,  Minn.,  got  ijjjd 
his  first  payment  for  poetry.  Th(  ^i 
payment  was  in  the  form  of  several  i  , 
bottles  of  pop  presented  to  him;  _b)|  ^i^^^^ 
Herman  Wilk,  owner  of  a  bottlinp|  y^^, 
works.  T'other  day  Sam,  now  a  vit\\ 
known    scenarist,    and    Wilk    held 

re-union   here. 

*  *         * 

More  Passing  Show:  F.  Mc-. 
Grew  Willis  and  John  W^ 
Krafft  chatting  at  the  Di 
Mille  studio;  Alonza  Stagg,\ 
the  coach,  visiting  the  stu- 
dios. 

*  *         * 

Little  Dorothy  Knox's  letter 
reached  Bebe  Daniels.  Dorothy 
not  know  Bebe's  address  in  HoUf 
wood,  so  attached  a  note  on  the^  eH/ 
velope  and  wrote  the  following 
"Mr.  Postman:  Please  try  to  gi 
this  there.  I  want  to  get  it  there  « 
bad.  Do  a  little  thing  for  Dot 
Please.     Dr.   Knox's   daughter." 


*J3 

iir 
'Its 

iiio 


Mary    Carr    Returns 
Mary    Carr   has   arrived   here   fri^ 
Europe.  .^fcptt 


'olv 


THE 


Imday,  January  16,  1928 


kl< 


-JJill^ 


DAILV 


On  Broadway 


)r — "The   Enemy" 
idway — "The  Girl  from  Chicago" 
leo — "The   Plastic  Age" 
itol — "The    Divine    Woman" 
tral — "Uncle    Tom's    Cabin" 
■y— "The    Fourflusher" 

ion — "Wings" 
.passy — "Love" 
|ky — "Chicago" 

llpodrome — "Let    'Er    Go    Gallagher" 
jjrty — "The   Gaucho" 
Vs  New   York — Monday,   "The   Gay   De- 

!cr";     Tuesday,     "Dead     Man's     Curve" 
"Thrill     Seeker";     Wednesday,     "The 
iMtlight";   Thursday,   "The   Gorilla";   Fri- 
ly.    "Home    Made"    and    "Back    to    Lib- 
ty";      Saturday,      "Honeymoon      Hate"; 
[iinday,  "Silk  Stockings" 
k   Strand — "The   Circus" 
limount — ^"Wife     Savers" 
;to — "The    Dove" 
Dli — "Gentlemen  Prefer  Blondes" 
y — "Come  to   My   House" 
es    Square — "Sunrise" 
■ners — "The   Jazz    Singer" 
Dklyn  Mark  Strand — "Helen  of  Troy" 


ilms  Into  Home  Over 
^adio  Held  Practical 

{Continued   from   Page    1) 

I  ;ree  inches  square  in  the  aperture 
trout  of  the   receiving  cabinet. 
:  he    transmission    of    the    moving 
cct     was     made     on     37.8    meters 
\e    length    while    the    voice    was 
ultaneously    sent   through    the   air 
'^79.5    meters,    the    normal    wave 
Ui    of    Station    WGY.      The    re- 
r   which    Dr.    E.   W.   Alexander- 
consulting    engineer    of    the    G. 
iid  R.  C.  A.,  who  developed  the 
V  ss  here,  in   association  with   his 
--of  assistants,  used  differs  from 
ordinary   short   wave   receiver   in 
t   it  converts  the  electro-magnetic 
■    into  light  instead  of  sound  and 
light   becomes   an    image    corres- 
iding  in  movement  to  the  action  of 
artist   at   the   transmitting   end. 
lie     elements     of     the     television 
•  receiver  are  a  light  source,  the 
ning  device  and   the   synchroniz- 
system.     The  signal,   or   electro- 
gnetic    wave    from    the    television 
MMnitter,  is  received  in  equipment 
-;ned    to    receive    modulations    as 
as  40,000   cycles.   The   amplifier 
substantially  the  same  as  the  am- 
licr  of  the  home  loud  speaker.  The 
living  system  differs  from  a  mod- 
loud    speaker    system    in    that    a 
1    gas-filled    lamp    is    substituted 
the   loud   speaker.   The   amplified 
rent    is    delivered    to    this    lamp, 
\vn  as  the  Moore  lamp,  which  re- 
ids   to  the   intensities  of  the   cur- 
and    gives    fluctuations    of    the 
lit    intensity    just    as    a    diaphragm 
the   loud   speaker   reproduces   pul- 
inns  of  the  air  waves. 
The   scanning  disc  is   24  inches   in 
meter    with   48   small   holes.    Each 
Ic    35    mils    in    diameter    and    ar- 
is'cd  in  a  spiral  so  that  each  of  the 
holes    will    pass    each    other    and 
( c   successive   lines   of  the   picture, 
iipleting  or  literally  painting  a  pic- 
L'  in  one  revolution. 

n    other   words,    if   the    disc    were 

L'olved   very    slowly   a    ray   of   light 

rough  successive  holes  would  trav- 

over   the  entire   object.     The   disc 

I  evolved  by  a  standard  motor  sim- 


Need  Housecleaning, 
Fairbanks  Declares 

(Continued    from    Page    1) 

cost  sheets  of  production  show  almost 
wanton  wastage.  However,  I  feel 
sure  that  it  is  a  bad  time  to  cut  the 
cost  of  individual  productions,  because 
the  public  has  become  much  more 
discriminating  and  shows  a  tendency 
to  shop  for  its  entertainment.  If  the 
expenditure  has  proved  too  great  for 
the  returns  on  pictures,  then,  in  my 
opinion,  fewer  pictures  should  be 
made,  v.'ith  more  time  and  effort  put 
on  each  one. 

"I  would  like  to  see  more  pictures 
made  abroad,"  continued  Mr.  Fair- 
banks, "and  I  say  it  in  all  loyalty  to 
my  own  country.  With  the  present 
stir  in  foreign  legislative  bodies 
toward  encouraging  their  own  nation- 
al picture  production,  I  believe  a  new 
impetus  will  be  evident  along  this 
line  of  endeavor.  I  sincerely  feel  that 
this  competition  will  foster  the  mak- 
ing of  only  the  better-grade  picture 
here  and  the  gradual  weeding  out  of 
inferior  grade  of  entertainment.  We 
have  French,  English  and  German 
literature  and  art  which  reaches  into 
the  far  corners  of  the  world — why 
should  not  motion  pictures  become 
another  of  their  art  forms?" 


ilar  to  those  used  in  household  de- 
vices, such  as  the  washing  machine 
or  vacuum  cleaner.  The  revolutions 
occur  at  a  speed  of  18  per  second, 
slightly  faster  than  a  film  passing 
through  a  motion  picture  camera.  An 
observer,  looking  at  this  revolving 
disc  as  the  light  from  the  Moore 
lamp  shines  through  these  small 
holes,  would  see  the  image  being  sent 
by  radio  but  this  picture  would  be 
but  lJ-2  inches  square.  Magnifying 
lenses  enlarge  the  picture  twice  so 
that  it  is  three  inches  square  in  the 
aperture  in  the  front  of  the  receiver 
cabinet. 

Synchronization  of  the  scanning 
disc  of  the  receiver  with  the  scanning 
disc  of  the  transmitter  is  obtained 
by  manually  operated  control,  a 
push  button  held  in  the  hand.  By 
means  of  this  button,  of  the  bell-ring- 
ing type,  the  picture  may  be  held  in 
the  field  of  vision  with  a  little  prac- 
tice, as  naturally  after  a  time  as  driv- 
ing an  automobile  or  steering  a  bi- 
cycle. 

The  reproduced  picture  or  object 
has  a  pink  color,  which  is  character- 
istic of  the  neon  gas  used  in  the 
lamp.  D.  McFarlan  Moore,  inven- 
tor of  the  lamp  and  an  engineer  at  the 
Edison  Lamp  Works  of  the  General 
Electric  Co.,  found  in  early  work  that 
this  gas  was  the  most  efficient  and 
most  sensitive  for  reproducing  a 
light  which  will  go  on  and  off  in  a 
millionth    part    of   a    second. 

The  transmission  system  is  of  the 
type  using  a  disc  with  spiral  holes, 
a  duplicate  of  the  disc  in  the  receiv- 
ing machine.  A  spot  of  light  is  pro- 
jected on  the  object  th/jugh  the 
moving  disc  and  the  reflection  of  this 
light  is  intercepted  by  photo  electric 
cells,  which  converts  the  light  to 
electric  waves,  ready  for  the  short 
wave   transmitter. 


The  Broadway  Parade 

'I^HE  week  starts  oSf  with  11  features  in  the  long-run  class.  The  newcomer  to 
the  Parade  is  "Gentlemen  Prefer  Blondes,"  which  opened  Saturday  night  at 
the  Rivoli,  replacing  "The  Devil  Dancer." 

Picture  Distributor  Theater  Opening   Date 

"Wings"     Paramount     Criterion     Aug.   12 

"Sunrise"     Fox    Times    Square    .  .  .  Sept.  23 

"The  Jazz  'Singer"    ....  Warners    Warners     Oct.      6 

"Uncle  Tom's  Cabin"   .  .  Universal     Central    Nov.     4 

"The   Gaucho"    United    Artists    . .  Liberty    Nov.    21 

"Love"    M-G-M     Embassy    Nov.    29 

"Chicago"     Pathe     Gaiety     Dec.    23 

"The    Enemy"    M-G-M    Astor Dec.   27 

"The    Dove"    United    Artists    .  .  Rialto     •  •  .  .  Dec.     31 

"The    Circus"    United    Artists    . .  Strand      Jan.       6 

"Gentlemen    Prefer   Blondes"  Paramount    ..Rivoli     Jan.     14 


New  Equipment  Firm 
Formed  by  Shearer 

(Continued    from    Page    1) 

land,  plans  to  expand  activities  to 
San  Francisco  and  Los  Angeles.  H. 
H.  Randall  is  in  charge  of  the  local 
offices,  while  Frank  Horris  is  to  head 
the    Portland    branch. 

Shearer  in  August,  1926,  sold  his 
company  to  National  Theater  Supply, 
entering  employ  of  National  until 
Decemlier,  1926.  At  that  time.  Shear- 
er and  Larscn  signed  a  two  year  con- 
tract with  National  under  terms  of 
which  they  were  placed  in  charge  of 
all  of  the  company's  activities  in  the 
Northwest. 

The  company  has  an  exclusive  con- 
tract to  handle  Heywood-Wakefield 
chairs  in  its  territory,  and  also  is  to 
handle!  Arctic  Nu-Air,  portable  mo- 
tor generators,  NePage-McKenny 
electricHl  equipment  and  automatic 
curtain  \control. 

Studio  Shutdown  Is 

Planned  by  Universal 

(Continued   from   Page    1) 

ary,  according  to  announcement  of 
Carl    Laemmle. 

"Our  production  program  is  so  far 
in  advance  of  our  requirements  that 
such  a  program  would  interfere  in 
no  way  with  our  releasing,"  he  said. 
"Forty-five  per  cent  of  our  produc- 
tion for  the  year  beginning  Septem- 
ber, 1928,  has  been  completed.  And 
of  course  the  entire  quota  of  pic- 
tures for  the  current  year  is  finished. 
'We  Americans'  was  the  only  pro- 
duction of  this  year  which  was  not 
completed  by  last  September.  It  has 
just  been  finished.  'The  Man  Who 
Laughs,'  new  roadshow  production, 
was  completed  Friday. 

"It  would  be  possible  for  us  to  fin- 
ish our  entire  year's  program  of  pic- 
tures for  1928-1929  by  June  or  July 
if  the  studios  were  operated  at  the 
present  rate  of  production,  but  there 
is  grave  danger  in  making  pictures 
a  year  and  a  half  to  two  years  in 
advance.  Women's  styles  change  so 
rapidly  and  Los  Angeles  is  so  far 
away  from  the  source  of  these  styles 
that  a  producer  is  in  grave  danger 
of  having  his  pictures  look  old  and 
out  of  style." 


Danville   House   Dark 

Danville,  Va. — The  Capitol,  owned 
by  Tribute  Pictures  Corp.,  has  been 
closed.  This  leaves  the  Southern 
Amusement  Co.  in  control  with  three 
theaters.  Business  has  been  found 
poor  in  this  town  due  to  mounting 
overhead   costs. 


Reduce    Licenses 

Oklahoma  City,  Okla. — An  ordi- 
nance is  being  drawn  up  granting  a 
reduction  in  the  amount  of  license 
fees  to  theaters  that  do  not  stay 
open  as  many  hours  as  the  majority. 
The  Isis  and  Rialto  will  benefit  by 
the  new  schedule,  as  they  have  no 
matinee  shows. 


IN    THE    HIGH     COURT    OF 
JUSTICE 

PROBATE,    DIVORCE    AND    AD- 
MIRALTY  DIVISION 

(DIVORCE) 

To  BASIL   HORSFALL 

late   of    8,    Rverside,    Ibenville,    in    the 

Province    of    Quebec,    Canada. 

TAKE  NOTICE  that  a  Petition 
has  been  filed  in  this  Division  in- 
dorsed with  a  notice  to  you  to  appear 
and  answer  the  charges  in  the  Petition 
of  GRACE  HORSFALL 
of  47  Princess  Street,  Barnsley 
in  the  County  of  York,  praying  for  a 
dissolution  of  marriage.  In  default 
of  your  so  appearing,  you  will  not  be 
allowed  to  addresc  the  Court,  and  the 
Court  will  proceed  to  hear  the  said 
Petition  proved  and  pronounce  sen- 
tence in  respect  thereto.  And  take 
further  notice  that  for  the  purpose 
aforesaid  within  two  months  after  the 
date  of  this  publication,  an  appearance 
must  be  entered  at  the  Divorce  Reg- 
istry, 
Somerset   House,    Strand,    London. 

(Sgd.)       W.  INDERWICK, 

Registrar. 

Solicitor  H.  Butterley,  Westgate, 
Barnsley,  England.  London  Agents, 
Trinder  Kekewich  &  Co.,  2  Suffolk 
Lane,   London. 


Exhibitors  Condemn  Block  BookingM 


BUND  AND  BLOCK  BOOKING 
HIT  AS  UNFAIR  IN  OHIO 


Columbus,  O.  ■ —  Block  and  blind 
booking  are  unfair  to  exhibitor  and 
public,  the  board  of  trustees  of  the 
Ohio  exhibitor  association  decided  in 
endorsing  the  Brookhart  bill,  and 
agreeing  to  lend  active  support  to  as- 
sure its  passage.  Its  enactment,  they 
felt  would  do  much  to  correct  evils 
declared   to  exist  in  the   industry. 

"Motion  pictures  represent  so  large 
a  proportion  of  the  people's  entertain- 
ment that  the  general  public  should 
be  vitally  interested  in  this  Brookhart 
bill  vi'hich  not  only  aims  to  give  re- 
lief to  the  independent  exhibitors  of 
the  country  but  also  raise  the  stand- 
ard of  picture  production  so  that 
the  exhibitor  will  be  enabled  to  of- 
fer better  entertainment  to  his  pa- 
trans,"  P.  J.  Wood,  business  man- 
ager, stated. 

"Compelling  exhibitors  to  buy 
their  pictures  'sight  unseen'  and  in 
'blocks'  is  not  only  unfair  to  them  but 
to  the  public  as  well  for  the  reason 
that  the  exhibitor  must  use  the  medi- 
ocre pictures  as  well  as  the  good 
ones  if  he  is  to  make  a  profit,"  he 
declared. 


T.O.G.G.  Speeds  Plans 
for  Brookhart  Rally 

(Continued    from    Parte    1) 

hart   bill  will   be   outlined   by   the   T. 

o.  c.  c. 

The  organization  has  sounded  a  call 
for  a  determined  stand  on  the  meas- 
ure, which  it  terms  a  lifesaver  for 
independent  exhibitors,  and  is  pledged 
to  use  its  best  efforts  to  secure  pas- 
sage of  the  bill. 


SAGALTOREMfROM 
POLI  THEATER  CIRCUIT 


New  Haven,  Conn. — Louis  M.  Sa- 
gal,  for  30  years  general  manager  of 
the  Poll  theatrical  interests,  will  re- 
tire from  the  circuits  when  it  passes 
into  control  of  the  Shoolman  syndi- 
cate. The  new  owners  are  scheduled 
to  take  over  the  chain  of  20  New 
England  houses  late  this  month. 

No  decision  as  to  his  future  plans 
has  been  made  by  Sagal,  who  de- 
clined a  position  with  the  new  com- 
pany. Sagal  is  considering  offers  to 
enter  the  banking  business.  He  has 
a  number  of  other  business  interests. 

Poli  Theaters  &  Realty  Co.,  Bos- 
ton, has  been  formed  by  the  new 
syndicate  to  operate  the  theaters. 
Headquarters  will  be  here.  Max 
Shoolman,  Herman  A.  Mintz  and 
Andrew  A.  Stone  are  incorporators 
of  the  firm  which  has  1,000  shares 
of  stock  of  no  par  value. 


Using  Screens  at  Cleveland 

Cleveland — Screens  of  members  will  be  used  to  ac- 
quaint the  public  with  the  details  of  and  ask  cooperation  for 
the  Brookhart  bill,  in  campaign  of  the  Cleveland  associa- 
tion in  support  of  the  measure. 

By  unanimous  vote,  the  association  agreed  that  pas- 
sage of  the  bill  "will  materially  benefit"  independent  ex- 
hibitors generally. 


NEUFELD  ASKS  EXHIBITORS 
TO  KEEP  MARKET  OPEN 


Support  for  the  independents  will 
result  in  maintaining  an  open  market, 
states  Oscar  Neufeld,  president  of 
De  Luxe  Film  Co.  of  Philadelphia, 
who  has  completed  a  survey  of  gen- 
eral theater  conditions  throughout 
his  territory.  He  says  big  circuits 
have  fallen  down  in  operation  of 
many  of  the  houses  they  gobbled  up, 
and  are  glad  in  many  instances  to 
sell  back  to  the  original  owners. 

Many  independent  owners  who 
were  not  stampeded  into  selling  their 
theaters  have  found,  Neufeld  states, 
that  the  easiest  opposition  to  combat 
is  a  circuit-owned  house.  Long  dis- 
tance management  has  developed  the 
fact  that  the  personal  contact  enjoyed 
by  the  theater  owner  with  his  pa- 
trons is  entirely  lost  and  along  with 
it  the  goodwill  which  means  so  much 
in  this  showman's  business. 

"Just  as  the  independent  theater 
owner  is  again  beginning  to  be  recog- 
nized as  an  important  part  of  the  in- 
dustry, so  is  the  unaffiliated  producer 
getting  back  on  his  feet  again,"  is 
the  way  Neufeld  sums  it  up.  He 
therefore  calls  upon  all  independent 
theater  owners  to  throw  their  sup- 
port even  more  strongly  to  the  inde- 
pendent producers  such  as  Tiffany- 
Stahl,  Columbia,  Gotham  and  Rayart 
who. have  done  so  much  with  a  strong 
line  of  product  to  help  the  indepen- 
dent theater  owner  when  he  needed 
help  most.  This  is  the  only  proced- 
ure, states  Neufeld,  that  will  save 
independent  exhibitors  from  "being 
at  the  mercy  of  a  few  producers  and 
circuits  that  want  to  completely  con- 
trol  the   business  with  your  money." 


Exhibitors  Playing  Out 
Old  Product  in  N.  W. 

(Continued    from    Paye    1) 

uct  before  playing  out  the  old,  states 
"M.    P.    Record,"    local   regional. 

"Heretofore,  each  j^ear,  the  ex- 
changes have  canceled  old  contracts 
when  selling  the  new,  but  the  ex- 
hibitor was  advised  very  fully  that 
this  would  not  be  done  any  more." 
the  publication  states.  "He  was  also 
advised  that  he  must  buy  only  what 
he  needs.  And  he  is  buying  just 
what  he  needs,  and  playing  out  the 
old  contracts  before  he  buys  anew." 


PRESENTATIONS  MUST  GO, 
MORRIS  GEST  STATES 


Pictures  should  stand  on  their  own 
feet  as  entertainment,  in  the  opinion 
of  Morris  Gest,  who  terms  prologues 
unnecessary,  stating  presentations  of 
the   sort   now   prevalent   must   go. 

The  time,  energy  and  money  sunk 
into  the  production  or  gathering  of 
vaudeville  acts  to  precede  the  pres- 
entation of  features  is  a  total  waste, 
he   declares. 

"Has  anyone  ever  thought  of  ex- 
hibiting a  motion  picture  as  a  pro- 
logue to  a  legitimate  production" 
Gest  demands.  "Applying  the  prin- 
ciples of  motion  picture  theater  own- 
ers, I  might  have  shown  a  Mack 
Sennett  comedy  as  a  prologue  to 
'The  Miracle.'  Or  in  an  effort  to 
coordinate  the  subject  of  the  pro- 
logue with  the  subject  of  any  pro- 
duction, I  should  have  prefaced  Ba- 
lieff's  'Chauve-Souris'  with  one  of 
the   excellent   Russian   film  tragedies. 

"No  matter  how  fine  these  so-called  pro- 
logues are  in  themselves,  they  would  have 
been  unnecessary,  ridiculous  even  if  not 
annoying  to  those  who  had  come  to  see 
"The    Miracle"    or    BaliefF's    Chauve-Souris. 

"Yet  that  to  my  mind  would  be  just  as 
well  justified  as  the  cluttering  up  of  the  mo- 
tion picture  audience's  time  with  vaudeville 
acts   and   gaudy  displays. 

"It  is  a  foregone  conclusion  that  just  as 
the  legitimate  producer  puts  his  best  efforts 
into  his  production,  so  into  motion  pictures 
go  the  best  efforts  of  the  motion  picture 
producer. 

"It  follows  and  has  been  proven  that  mo- 
tion pictures  are  a  type  of  entertainment 
wholly  independent  from  the  theater.  The 
common  ground  they  meet  on  is  only  the 
place  where  they  are  exhibited.  In  not  a 
few  of  the  larger  cities  of  the  world,  sym- 
phony concerts  also  are  held  in  theaters. 
Would  this  fact  justify  the  managers  of  sym- 
phony orchestras  in  presenting  one  act  plays 
before    their    concerts?      Certainly    not! 

"I  grant  you  that  there  is  a  place  for 
presentations — that  will  heighten  the  effect 
of  the  picture  seen.  That  will  help  people 
to  forget  the  outside  world  when  they  come 
into  the  theater.  That  will  bring  them  closer 
to  the  events,  the  time,  the  place  of  the 
story   they   are    seeing   enacted    on   the    screen. 

"For  atmosphere  is  a  vitalizing  part  of  the 
theater — and  theatrical  productions.  Whether 
they  be  plays  or  musical  comedies.  X  feel 
that  I  was  justified  in  reproducing  a  ca- 
thedral as  the  setting  for  'The  Miracle.' 
It  is  good  and  soothing  and  pleasing  to  the 
public  to  come  into  a  theater  that  has  been 
transformed  into  a  piece  of  the  Orient  as 
the  Liberty  theater  was  for  'The  Thief  of 
Bagdad.' 

"Presentations  of  the  common  sort,  current 
today  must  go.  Transformations  of  places 
into  a  virtual  fairyland  of  atmosphere  are 
the  prologues  of  the  future.  Sooner  or  later 
every  exhibitor  will  realize  that — and  then 
the  conflict  between  vaudeville  and  the  mov- 
ies   will    not    be    so    great." 


3  MORE  UNITS  PREPARE  TO 
ACT  ON  BROOKHART  BILL  III 


Minneapolis — Action  on  the  Brook- 
hart bill  is  expected  to  be  taken  by 
the  executive  committee  of  the  North- 
west exhibitor  association  at  its  meet- 
ing Jan.  23.  The  matter  will  be  dis- 
cussed along  with  the  arbitration 
deadlock  caused  by  failure  of  War- 
ners to  live  up  to  a  decision  of  the 
board,  obtaining  a  court  writ  to  pre- 
vent the  board  from  excluding  the 
company-   from   arbitration. 


»r 


m. 


Capital  Exhibitors  Will 
Discuss  Bill  This  Month 

Washington    —    Discussion    of   thej 
Brookhart    bill    and    the    stand    to  be| 
taken    by    District    of    Columbia    ex- 
hibitors on  the  measure,  is  scheduled  ! 
at    the    organization    meeting    to    be|'|kni 
held  late  this  month.  u  .r 

Connecticut  to  Outline         ^j^^ 
Stand  on  Bill  Tomorrow j.,fa, 

New   Haven,   Conn.  —  Position  of  j 
Connecticut  exhibitors  on  the  Brook-ij 
hart    bill    will    be    determined   tonior- j  llei 
row   at   a  meeting   of   state   exhibitor  i 
association.  «l 


ll 


111 


Mich.  High  Court  Upholds 
Gleichman  Suit  Dismissal 

(Continued    from    Par/c    1) 

in   1919  and  after  three  years  tro 
over  payments  arose  and  the  com; 
ny    switched    its    productions    to 
Kunsky     houses.        Gleichman     c> 
tended     the     distributor    violated 
contract  because  the  operation  of  tl 
Broadway    Strand    was    a   joint    veH' 
ture    between    himself    and    the    com' 
pany. 

The  court  held  that  operation 
the  theater  was  not  a  joint  vent 
and  that  the  distributor  was  witl 
its  rights  in  terminating  its  busini 
affiliations  with  Gleichman  and  si 
ing  the  product  to  Kunsky. 


litot 


Kunsky  Bought  Pictures 
After  Price  Disagreement 

Detroit — Kunsky  Enterprises  pt 
chased  Paramount  pictures  after] 
price  disagreement  between  Pa^ 
mount  and  Gleichman,  according 
George  W.  Trendle,  general  manag 
of  the    Kunsky   chain. 

Gleichman  had  a  five  year  ci 
tract  for  the  pictures,  providing  i 
a  new  price  agreement  each  yeaj^j 
and  when  no  agreement  was  reach 
the  third  year,  Kunsky  was  offed 
the  pictures,  Trendle  says.  Gjeic 
man  since  has  transferred  activitlj 
to  Cleveland  and  the  Broad^ 
Strand  now  is  operated  by  Univers 


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ULTHE  NEWS 
ALL  THE  TIME 


V  L.  XLIII    No.  14 


Tuesday,  January  17,  1928 


Price  5  Cents 


Inventory 

fp^HE  reckless  pace  at  which 

[    the    exhibition    end    of   the 

business  has  been   careen- 

i    along  is  about  to  be  checked, 

appears.     For   some   eighteen 

I  nths    now    theater    construc- 

has  mounted  and  mounted, 

1  s    succeeding    in    presenting 

!   iher    example    of    pyramided 

I  1   dangerous  activity   such  as 

1    industry    is   forever   indulg- 

V.   in. 

Vu  authority — "The  Architec- 

lal  Forum" — forecasts  a  drop 

>>37, 7 14,000  in  new  construc- 

1  for  1928  as  compared  with 

vear   now    closing.     Putting 

another     way,     $161,938,000 

\  I  be  spent  on  picture  houses 

t   year  as  against  $199,652,- 

this  year.     Which  indicates 

one  thing  that  the  extravag- 

0    in    new    theaters    will    be 

ted  long  enough,  at  least,  for 

■libitors    to    find    where    they 

1  going. 

Need  for  Caution 

any      localities     throughout      the 

led     States     need     new     theaters. 

re   antiquated   houses   are   giving 

M   public    an    inadequate    service,    it 

•  nund    business   to    build.      But   in 

many     instances,     the     peril     of 

xtension   creeps    in   and   the    re- 

is   an    overseated    condition.      In 

coinnection,    the    big    organiza- 

are  not  blameless.     If  you  take 

a  of  key  cities,  compare  existing 

1    runs    with    new    ones    planned, 

will  discover  that  there  is  a  real 

justifiable  reason  for  the  concern 

li   exists   in   the   minds   of   those 

peer    discreetly    into    the    future 

a  rder   to  see   what  it  offers. 

e  foresee  in  this  development  an- 

r   indication    that    1928  will   be   a 

a  lous    year — a    period    of    plentiful 

1  ter   building,    but   one    of   careful 

aing    and    the    exercise    of    fully 

1.  iired  judgment. 

KANN 


ANTI-BLOCK  BOOKING  BILL 
IS  INTRODUCED  INTO  HOUSE 


Woodhull  Asked  to  Issue  Call 
for  Convention  on  Contract 


Minneapolis — Voice  in  the  contract  deliberations  which  start 
Jan.  31  in  Chicago  is  expected  to  be  sought  by  W.  A.  Steffes,  North- 
west unit  head,  who  took  a  leading  part  in  drafting  the  present  con- 
tract form,  and  is  sponsoring  a  move  for  a  convention  of  unaffiliated 
exhibitors  at  Chicago  to  act  on  the  contract.  , 

Steffes  has  left  for  New  York  to  line  up  product  for  distribution 
by  the  unit  he  heads,  which  operates  an  exchange  in  this  territory. 
He  was  unable  to  attend  the  Trade  Practice  Conference,  even  though 
a  delegate,  because  of  a  general  strike  raging  at  the  time  in  the 
Twin  Cities. 


Request  for  a  convention  of  un- 
affiliated exhibitors  to  be  held  Jan. 
30  at  Chicago,  the  day  preceding 
that  scheduled  for  opening  of  delibera- 
tions by  the  committee  charged  with 
drafting  a  new  uniform  contract, 
has  been  made  of  R.  F.  (Pete) 
Woodhull,  president  of  the  M.P.T. 
O.A.,  and  members  of  the  advisory 
committee,    by    Frank    J.    Rembusch. 


Rembusch,  who  was  secretary  ot 
the  unaffiliated  exhibitors  at  the 
Trade  Practice  Conference  in  Octo- 
ber, states  he  has  had  a  number  of 
requests  that  a  convention  of  inde- 
pendent  exhibitors   be    held. 

W.  A.  Stei?es,  Northwest  exhibitor 
unit  head,  has  stated  the  contract  i,' 
too   big  for  three   men   to   decide   for 

(.Continued    on    Page    4) 


rOR  SKOURAS  PROPERTIES 


St.  Louis — Skouras  Bros,  have 
formed  a  holding  company  to  which 
they  have  sold  the  Ambassador,  Mis- 
souri and  Grand  Central  theater 
building,  but  retaining  control  of 
these  theaters,  and  thereby  receiving 
$1,500,000  for  the  real  estate  equity. 
The  holding  company  is  the  St. 
Louis    Properties   Corp. 

Skouras  Enterprises  gets  $500,- 
000  cash,  enabling  it  to  pay  off  out- 
{Contimted    on    Page    4) 


JOE  BRANDT  ASKS  CURB 


« 


yy 


Declaring  the  industry  is  suffering 
from  over-production,  Joe  Brandt, 
head  of  Columbia  Pictures,  in  an  open 
letter  to  producer.'-,  asks  them  to  state 
their  position  on  "What  are  you  go- 
ing to  do  about  protecting  the  bil- 
(Continued    on    Page    4) 


DE  rOREST  SKEPTICAL  ON 
TELEVISION  APPUCATION 


Television  never  will  be  practical 
in  the  home,  in  the  opinion  of  Dr. 
Lee  De  Forest,  inventor  of  the  audion 
tube  and  De  Forest  Phonofilm.  He 
bases  this  opinion  on  "the  fact  that 
the  present  methods  require  large  ro- 
tating parts  operated  by  a  motor. 

"I    do    not    think   that   any   marked 

advance  has  been  made  in  the  Alex- 

andersdn    television    apparatus,"    he 

continued,   "except  in   the   synchroni- 

(.Continued    on    Page    5) 


8.500  FEATURE  TIRES 
use  IN  YEAR  BOOK 


Spanning  a  period  of  12  years,  an 
alphabetic  list  of  8,500  titles  of  fea- 
tures released  between  Jan.  1.  1915 
and  Jan.  1,  1927  will  appear  in  the 
1928  FILM  DAILY  YEAR  BOOK. 

In  conjunction  with  each  will  be 
(Continued    on    Page    4) 


Measure   Same   as  Senate 

Bill  Introduced  by 

Brookhart 

Washington  Bureau   of   THE  FILM   DAILY 

Washington — The  block  book- 
ing bill  introduced  in  the  Sen- 
ate Dec.  13  by  Sen.  Brookhart 
of  Iowa  has  been  introduced  in 
the  House  of  Representatives  by 
Congressman  Cannon  of  Mis- 
souri and  has  been  referred  to 
the  committee  on  interstate  and 
foreign  commerce. 

The  two  bills  are  identical  ni 
their  intent,  being  designed  to 
prevent  block  booking,  arbitrary 
allocation  of  films  to  theaters 
and  refusal  to  book  or  sell  films 
to  any  exhibitors. 


BROOKHART  SEEKS  SPEED 
IN  ACTING  ON  HIS  BILL 


Indianapolis — Early  action  on  his 
bill  prohibiting  blind  and  block  book- 
ing and  arbitrary  allocation  of  prod- 
uct is  sought  by  Sen.  Brookhart,  he 
emphasizes  in  a  letter  to  Frank  J. 
Rembusch,  secretary  of  the  unaffil- 
iated exhibitors  group  at  the  recent 
Trade    Practice    Conference. 

He  has  been  informed,  the  senator 
says,  that  consideration  of  his  bill 
(Continued    on    Page    5) 


MINE  SETTLEMENT  SEEN 
AS  BOOM  FOR  ST.  LOUIS 


St.  Louis — Exhibitors  in  southern 
Illinois  can  look  forward  to  a  long 
period  of  prosperity  starting  next 
spring  if  the  news  brought  back  by 
Harris  P.  Wolfberg,  district  man- 
ager for  M-G-M,  is  as  authentic  as 
the  source  from  which  it  is  said  to 
emanate. 

From   a   former  business   associate. 

now  high  in  the  council  of  the  mine 

operators,    Wolfberg    claims    to    have 

the    "low-down"   on   the   mine   parley 

(Continued    on    Page    5) 


THE 


''  ^ 


DAILV 


Tuesday,  January  17,  1 


(oL  XLIII  No.  14    Tuesday,  Jan.  17, 1928  Price  5  Gents 


lOUN  W.  ALICOATE 


Publish  If 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Cireater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  1.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


K.  C.  Territory  Salesmen 
Sell  Exhibitor  Memberships 

Kansas  City — Membership  drive  of 
the  M.P.T.O.  of  Kansas  and  Western 
Missouri  has  started,  with  the  sales- 
men of  local  exchanges  having  been 
instructed  to  do  their  utmost  to  bring 
their  customers  into  the  organiza- 
tion. The  drive  will  end  April  1, 
with  prizes  offered  to  the  men  who 
bring  in  the  greatest  number  of  mem- 
berships. 


Financial 


High 

Am.     Seat.     Vtc 40 

♦Am.    Seat.    Pfd 

*Balaban  &  Katz 

*Bal.    &    Katz    Vtc 

Eastman  Kodak  ..165 
East.  Kodak  Pfd.  129 
fFilm     Inspection     .      A'/z 

•First    Nat'l.    Pfd 

Fox  Film  "A"..  S4^ 
tFox   Theaters    "A"  20^4 

*Intern'l    Project 

ttKeiths    6s    46     ..100 

Loew's,     Inc 57J^ 

ttLoew's,  6s  41ww.l07 
ttLoew*s,6s41x-war.  100  J4 

M-G-M    Pfd 25  5^ 

*M.    P.    Cap.    Corp 

Pathe    E.xchange     .  .      4 
Patbe    Exch.    "A"..    18 
ttPathe    Exch.    7s37  81 J4 
Paramount    F-L    ...113}^ 

•Paramount   Pfd 

ttPar.Bway.5J4s51.103 

**Roxy     "A"      25 

**Roxy    Units     28 

**Roxy   Common    . .      6J4 
**Skouras    Bros.     . .    41 
Stan.    Co.    of    Am..    535^ 
tTrans-Lux      Screen     3^ 
**United    Art.    Com.    15 
••United    Art.    Pfd.  85 

•tUniv.    Pictures     

Univ.  Pi'ct.  Pfd...  98^ 
t Warner  Bros.  ...  15 '4 
W^arner   Bros.   "A".    22 f^ 


Low 

39% 


163% 
129 

4/2 

8344 
20% 

100 

57 
106K 
10014 

25  5-^ 

'4" 

175/8 

81 

iim 
163" 

24 
26 

6 
39 
53 

354 
13 
80 

98-/8 
14% 
22J4 


Close 

39% 

48 

60% 

7354 
164 
129 

454 
1045% 

84 

20% 

10 
100 

57% 
106  J4 
100!4 

25% 
7/2 
4 

17.% 

8 1/2 
113 
1215% 
103 


53 
3K 


Sales 

300 


300 

20 

100 

2,100 
1,000 

""5 

2,500 

8 

26 

200 

'ioo 

400 

9 

15,400 

.... 


"Kings"    Playing    Repeats 

"King  of  Kings,"  now  being  road- 
showed  by  Pathe,  has  been  booked 
through  the  Erlanger  office  for  a 
return  engagement  at  the  American, 
St.  Louis,  starting  January  22.  The 
picture  has  played  return  engage- 
ments in  Cincinnati  and  Detroit  so 
far  this  season  and  probably  will  be 
shown  in  Philadelphia,  Pittsburgh 
and  Boston. 

This  week  the  "King  of  Kings" 
is  playing  the  Nixon,  Pittsburgh,  and 
at  South  Bend  and  Indianapolis.  New 
bookings  announced  are  three  weeks 
at  the  Ohio,  Cleveland,  followed  by 
one  week  each  at  Syracuse  and 
Rochester,  N.  Y.  Another  company, 
following  Minneapolis,  will  go  into 
Chicago  for  four  weeks  at  the  Er- 
langer. 


Exhibitors 
Daily  Bemimkr 


Change  carbons 

in  projection 

machines. 


Schlanger  on  Sales  Trip 

Ted  Schlanger,  short  product  sales 
manager  for  Universal,  is  now  on 
an  extend  tour  of  Universal's  Middle 
West  exchanges.  It  is  the  first  ex- 
tensive tour  he  has  taken  since  be- 
ing appointed  to  head  the  short  pro- 
duct department. 


Paramount  Film  Rentals 
Show  15  P.  Ct.  Increase 

Paramount  reports  domestic  film 
rentals  during  the  last  quarter  of 
1927  were  approximately  15  per  cent 
greater  than  those  of  the  correspond- 
ing 1926  quarter.  Officials  of  the 
company  state  that  a  large  part  of 
this  increased  business  will  be  car- 
ried to  profits.  Paxamount  stock 
has  been  selling  close  to  its  high 
for  1926,  and  much  of  the  demand  is 
said  to  have  been  based  on  a  highly 
favorable  fourth  quarter  showing  for 
1927. 


500 


24H  .-.. 

98%  10 

14%  500 

2254  1,200 


•Last  Prices  Quoted    ••Bid    and    Asked     (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louij 
Stock    F.xchange    and    Stanley    in    Philadelphia. 


Garland  Heads  Denver  Board 

Denver— R.  J.  Garland,  M-G-M 
branch  manager,  was  unanimously 
elected  president  of  the  Board  of 
Trade  at  the  regular  election  of  of- 
ficers. Sidney  D.  Weisbaum,  retiring 
president,  was  elected  vice-president; 
Duke  W.  Dunbar  was  again  elected 
secretary.  The  board  of  directors  is 
composed  of  Garland,  Weisbaum,  H. 
W.  Braly,  B.  M.  Shooker  and  J.  T. 
Sheffield. 


Stage  Band  at  Covent  Garden 

Chicago — The  Covent  Garden,  a 
Lubliner  &  Trinz  house,  has  adopted 
a  stage  band  policy. 


HENNEGAN 

Program 

Covers 

special  Designs  for 
all  Holidays. 

Write  for  Samples 

The  HENNEGAN  CO. 
Cincinnati,  Ohio 


Ace  Berry  General  Manager 
Indianapolis — Ace  Beery,  general 
manager  of  the  Indiana,  has  been  ap- 
pointed managing  director  of  all  the 
Circle  Theater  Co.  houses,  including 
the  Circle,  Ohio  and  Uptown. 


Circle    Chain    Gets    Two    More 

Concord,  N.  C. — Circle  Amuse- 
ment Co.  has  leased  the  Pastime  and 
Westmore  from  W.  E.  Stewart,  who 
is  retiring  from  the  theater  business. 


TO-LET 
FLOORS  &  OFFICES 

"f]      VAULT  ACCOMMODATIONS 

1^^218  WEST  42  ST. 


Lichtman  Back  from  Coast 
Al  Lichtman,  head  of  United  Ar- 
tists distribution  in  the  United  States 
and  Canada,  has  returned  to  New 
York  from  the  Coast.  En  route  East, 
he  closed  with  Northwest  Theaters 
(Finkelstein  &  Ruben),  Minneapolis 
for  "The  Circus."  This  is  the  first 
United  Artists  film  to  play  an  F.  & 
R.  house  in  some  time.  U.  A.  pic- 
tures play  the  Pantages,  Minneapolis: 
and  the  Metropolitan,  St.  Paul, 
which  the  company  recently  leased. 

Heads   Pathe  News  Sales 

Charles  W.  Stombaugh,  veteran 
Pathe  executive,  has  been  named  sales 
manager  of  Pathe  News. 

"Helen"  to  Play  N.  Y.  Cameo 

"The  Private  Life  of  Helen  of 
Troy"  will  have  a  third  Broadway 
showing  in  New  York  at  the  Cameo 
opening   Jan.    28   for   a   run. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,    New  York  City 

Phone  Perin.  3580 


Pinkerton  Named  Cadd< 
Representative  in  E 

Charles   S.   Pinkerton,  veteran  1 
cutive,   has  been   named   eastern 
resentative    for    Caddo    Prods.,    ; 
ducing     films     for     release     thro| 
United  Artists  and  Paramount. 
company's    first    picture    was 
Arabian  Knights"  released  by  Un| 
Artists,   and   its   second,   now   in 
duction,     is     "Hell's     Angels," 
scheduled    to    be    distributed    by 
company.       The     company     rece] 
signed  a  contract  to  produce  Th 
Meighan  pictures   for   Paramoun 
lease. 


Phillips  at  Hendersonville 

Greensboro,    N.    C. — H.    F.   Kir 
general    manager    of    Publix-SaeJ 
here  announces  appointment  of 
Phillips  as  managing  director  ofl 
Queens     and     Rex,     Henderson^ 
formerly    owned    by    the    late 
Wells  and  operated  by  Ben  CaJ 


Nebraska  City  Fire 

Nebraska   City — The   Empress 
badly  burned  throughout  the  in 
when  a  fire  which  started  on  the 
spread  throughout  the  house. 

Champion  Opening   New  Hou 

Charlotte,   N.  C— P.  L.   Cham 
of   Spindale   is   opening  his   new 
ater  at   an   early   date.     He   is, 
operating  the  Liberty  there. 


Secretary-Stenographer- Salesman — 

Assistant  to  Executive 

Man,    unmarried,    34,    seeks   start 
film    industry    as    secretary,    stenogr 
pher,   salesman,   or  assistant  to   exec 
live. 

Speaks    and    writes    FRENCH    a; 
GERMAN,     good     SPANISH 
quired  with  firms  abroad.     Capable 
conducting     sales     correspondence 
own  initiative. 

BOX  M-376 
%  Film  Daily,   1650  Broadway,  N.Y. 


WANTED  TO  BUY 

Overhead    and    horizontal    title    in 
chines.    Quote  prices   first  letter. 

HARCOL   MOTION   PICTURE 

INDUSTRIES 

610-612  Baronne  St.,  New  Orleans,  I 


To  Distributors 

OR 

State  Right  Buyet 


A   SUPER  FEATURE 

UP  TO  DATE 

8  1  3. 

AN   ARSENE   LUPIN 

ADVENTURE  STORY 

BY 

MAURICE  LEBLANC 

WITH   ALL   STAR   CAS1| 

WALLACE  BEERY 

LAURA   LA   PLANTE 

RALPH  LEWIS 
WILLIAM   V.   MONO 
J.    P.    LOCKNEY 
WEDGE  NOWELL 
AND    OTHER    NOTABLl! 
PREVIOUSLY   RELEASED   B 
ROBERTSON     COLE    CO.,     NO| 
1920.       LENGTH     6123     FT. 
CELEBRATED    AUTHORS 
SOCIETY,    Ltd., 
68    West    56th    St.         Circle    2391 


ll 


h 


k 


record   breaker! 


BEAU 
SABREUR" 


Variety- 


/""'^««  ^  *"'  'o  &e!  ^^ »?;.  ""^Z 


POSTAL  TELEGRAPH  -  COMMERCIAL  CABLES 


MCCEIVEO    AT 


CLARENCE  H.MACKAY.    PBESIOENT 


TELEGRAMS 


55 


5^^ 


CABLEGRAMS 


TAis  w  a  fulUrate  Telegram  or  Cable- 
gram  unless  otherwise  indicated  by 
signal  in  the  check  or  in  the  address. 


Blue       Day  letter 


NL 


STANOAWO  T'WE 
INDICATED  ON  THIS   MESSAGE 


AMERICA      ici3^^^=^    THE  WORLD 


Night  Letter 


NiTE       Night  Telegram 


LCO       Deferred 

"cLt 


Cable  Letter 


WLT      Week  End  Letter 


||lPorni  16  Dh> 


ST.  LOUIS,  MO. 


; 


,u 


S.  R.  KENT 

PARAMOUNT  FAMOUS  LASKY  CORP. 

NEW  YORK  CITY 

BEAU  SABREUR  OPENED  SATURDAY  MISSOURI  TO  RECORD  BREAKING 

BUSINESS  STOP  IF  BEAU  SABREUR  IS  CRITERION  OF  FORTHCOMING 

RELEASES   PARAMOUNT  IS   SET  FOR  A  GREAT  YEAR  AND  WE 

WISH  TO  CONGRATULATE  YOU  FOR  GIVING  US  THE  BEST  BOX 

OFFICE  ATTRACTIONS  REGARDS 

S.  P.  SKOURAS 


'Beau  Sabreur'^'Gentlemen  Prefer  Blondes" 

Last  Command"    -     all  in  January    '     FROM 

PAHAMOUNT 

picture  headquarters 


motion 


'»i^ii»" 


Cpammoimt 


THE 


-.ggg^ 


DAILY 


J 


And  That's  That 


By  PHIL  M.  DALY 


JUST  try  to  get  gloomy  around 
George  Weeks  these  days.  The 
executive  is  beaming  on  the  whole 
world,  claiming  to  be  the  youngest 
grandfather  in  existence. 

Seymour  Schussel,  New  York  sales 
manager  for  Commonwealth,  is  shak- 
ing the  chills  of  the  city  for  the 
mountains.  He  will  be  away  several 
weeks. 


Addition  of  films  to  legit  programs 
to  help  the  audience  pass  the  time  be- 
fore the  play  begins,  is  suggested  by 
Alan  Dale,  "New  York  American" 
critic.  Probably        "presentation" 

houses   would    retaliate    by    installing 
stage  dramas. 

A  traveler  was  paying  a  bill  at 
the  hotel  office,  when  he  suddenly 
looked  up  at  the  girl  cashier,  and 
asked  what  it  was  she  had  around 
her  neck. 

"Why's  that's  a  ribbon  of  course," 
she  said.    "Why?" 

"Well,"  replied  the  traveler, 
"everything  else  around  this  hotel  is 
so  high,  I  thought  perhaps  it  was 
your  garter."  —  Palace  Review, 
(Hamilton,  0.) 

"Movie  Age,"  Omaha  regional,  of- 
fers this  as  a  prize  letter,  and  vouches 
for  the  fact  it  really  was  received  by 
an   exchange : 

Rec.  yur  Listof  My  Bookins  and  will 
hafto  ask  you  to  Plese  hold  up  ar 
ShiPmant  at  Present  as  I  am  unaBel  to 
oPin  at  the  Date  SPisifide  on  contract 
and  I  will  Send  you  Diferent  Dates  with 
In  the  next  Few  Days. 

Theare  hav  Ben  Sever  things  come  up 
that  will  Delay  me  From  Opening  on 
the  Dot  Set  hooping  you  will  Faver  me 
with  this  Requst. 

Robert  C.  Bruce,  producer  of 
Outdoor  Sketches,  is  all  pepped  up 
over  the  new  subjects  on  which  he 
has  been  working.  Bruce  has  just 
returned  from  a  "vacation,"  spent 
making  pictures  of  Arctic  glaciers. 
He  is  to  be  guest  at  a  luncheon 
Thursday  given  by  the  public  rela- 
tions department  of  the  Hays  of- 
fice at  the  Town  Tavern  Club.  Gov. 
Milliken  is  to  preside. 


It's  a  hot  race  that's  being  staged 
in  the  New  York  film  basketball 
tourney.  Pathe  is  leading  with  Fox, 
Paramount  and  Consolidated  bunched. 


8,500  Feature  Titles 
Listed  in  Year  Book 

(Continued  from  Page  1) 
found  the  name  of  the  distributing 
organizations,  the  date  on  which  the 
picture  was  reviewed  in  THE  FILM 
DAILY  which  approximates  the  re- 
lease date  and,  in  instances  where  the 
feature  was  not  reviewed,  date  of  re- 
lease. 

This  listing  is  a  feature  of  each 
Year  Book.  Throughout  the  indus- 
try, especiallj'  in  production,  it  has 
proven  to  be  invaluable  as  a  check 
on  titles.  In  Hollywood  particularly, 
production  heads  and  their  staffs  turn 
to  it  in  order  to  find  out  if  previously 
determined  upon  titles  are  free  for 
their   use. 


Joe  Brandt  Asks  Curb 
on  "Over-production" 

(.Continued   from   Page    1) 

'ions  invested  in  motion  picture  the- 
aters?" 

"Don't  you  honestly  believe  that 
if  every  producing  company  were  to 
take  immediate  steps  to  reduce  the 
number  of  pictures  it  is  making,  and 
put  just  as  much  money  and  energy 
into  making  less  pictures,  the  re- 
sultant product  would  be  much  bet- 
ter than  that  which  is  now  being 
produced,"  he  asks. 

"Prominent  theater  managers  have 
told  me  that  they  are  compelled  to 
turn  down  good  box-office  pictures 
that  would  please  their  patrons  and 
show  a  profit  to  the  stockholders, 
because  under  the  present  systeni 
their  hands  are  tied,"  he  continues 
They  are  forcecLto  run  poor  pictures 
made  by  prodiJcers  who  are  more 
interested  in  quantity  than  in  qual- 
ity. The  net  result  of  these  theater 
owners  is  loss  of  prestige,  patron- 
age   and    profits. 

"You  certainly  must  agree  with  me 
when  I  say  that  the  only  theaters 
that  can  hope  to  show  real  profits 
are  those  in  a  position  to  select  good 
pictures  from  among  all  the  product 
offered  every  season — and  reject  the 
bad  ones. 

"No  theater-owner  has  the  right  to 
betray  the  public  trust  by  running  a 
bad  picture  when  he  has  the  choice 
of  playing  better  ones. 

"No  producer  should  be  so  blind 
to  his  own  best  interests  as  to  want 
to  stifle  competition,  because  every 
i  good  picture  that  is  shown  creates 
new  customers  for  the  industry  as  a 
whole. 

"Money  alone  doesn't  make  pic- 
tures.    It  takes  brain-power. 

"When  you  drive  that  brain-power 
to  working  overtime,  there  can  be 
but  one  result — mediocrity. 

"Most  poor  pictures  are  in  that 
class  because  there  hasn't  been 
enough  time  given  to  story  develop- 
ment, casting,  direction,  and  other 
necessary    details. 

"Why  should  millions  of  dollars 
continue  to  be  wasted  every  year  in 
the  making  of  so  many  pictures?  By 
concentrating  on  fewer  pictures  the 
quality  could  be  vastly  improved. 

"What  is  more  important,  theater- 
owners  would  willingly  pay  more 
money    for    fewer    good    pictures. 

"I  am  thoroughlv  convinced  that 
a  decreased  production  schedule  for 
the  industry  will  work  out  for  the 
constructive  good  and  best  interests 
of  every  factor  in  it. 

"We  are  ready  to  make  'Better 
Pictures'— the  policy  for  the  coming 
season. 

"What  are  you  producers  going  to 
do  about  it?" 


Exhibitors  Plan  Dinner  Dance 

Philadelphia — Exhibitors  of  eastern 
Pennsylvania,  southern  New  Jersey 
and  Delaware  are  to  be  hosts  at  a 
dinner  dance  and  entertainment  to  be 
given  at  the  Benjamin  Franklin  Ho- 
tel, Feb.  5  at  6:30  P.M.  Subscrip- 
tions are  $7.50  per  person.  Reser- 
vations may  be  made  through  George 
P.  Aarons,  secretary  of  the  associa- 
tion. 


New  Theaters 


Rockford,  111. — Great  States  Theaters  will 
lease  and  operate  the  house  being  built  by 
Latine  Bros.  It  will  seat  1,000  and  it  will 
open  about  Jan.    15. 


Chicago — The  Regal  will  open  in  February 
on  the  South  Side,  catering  to  colored  patron- 
age. 


Kansas  City — 'The  Uptown,  the  city's  larg- 
est suburban,  has  opened  at  Broadway  and 
Valentine   Road.      It   seats   2,500. 


Lufkin,  Tex. — Ross  Dorbandt  of  Jackson- 
ville plans  to  build  a  house  here,  work  start- 
ing in  February,  in  opposition  to  the  East 
Texas   Theaters. 


Jacksonville,  Tex. — East  Texas  Theaters 
has  let  contract  for  a  $75,000  theater  to  be 
completed  by  June  1.  The  company  is  a  sub- 
sidiary  of   the   JeflFerson   Amusement    Co. 


Ambler,  Pa. — ^Plans  are  being  prepared  for 
a  1,200  seat  house  with  work  to  start  this 
spring.      The  owner   is   Philip    Harrison. 


Easton,  Pa. — E.  H.  Wenzelberger,  local 
architect,  is  drawing  plans  for  a  theater 
and  two  stores  to  be  built  in  the  Hillcrest 
section.  Benjamin  Rymon,  of  Easton,  is 
the  owner. 


lOcean  City,  N.  J. — Hofltman-Henon  Co., 
architects  and  engineers  of  Philadelphia,  are 
completitig  plans  for  a  2,000-seat  theater  to 
be  built  on  Ninth  St.  The  owner  is  W.  F. 
Shriver,    1141    Wakeling    St.,    Philadelphia. 


Mauch  Chunk,  Pa. — Comerford  Amusement 
Co.   has  opened  the   New   Capitol. 


Pittsburgh — The  Stanley,  being  built  by  the 
Stanley-Davis-Clark  Co.,  which  was  scheduled 
to  open  Jan.  1,  has  been  delayed  and  will 
not  open  until  late  in  February.  It  is  part 
of  a  project  including  a  24-story  office  build- 
ing. 


Philadelphia — ^Elmer  Prince  has  opened  the 
Oxford  at  7211  Rising  Sun  Ave.  It  is  owned 
by    the    Oxford    Theater    Co. 


Holding  Go.  Formed 
for  Skouras  Properties 

(Continued    from    Page    1) 

Standing  debts,  and  $1,000,000  in   de- 
benture  bonds   of   the    Properties. 

In  addition,  the  enterprises  have 
a  one-third  interest  in  the  properties 
company.  A  controlling  interest  in 
the  properties  company  will  be  held 
personally  by  Spyros.  George  and 
Charles  Skouras,  brothers,  and  Clar- 
ence Turley,  formerly  vice  president 
of  Isaac  T.  Cook  &  Co.,  who  will  b^ 
vice  president  and  general  manager 
of  the  new  corporation. 

S.  W^  Straus  &  Co.  of  Chicago 
has  agreed  to  underwrite  a  $2,000,000 
bond  issue  secured  bv  a  first  mort- 
gage on  the  Missouri  theater  build- 
ing and  a  $1,075,000  general  bond 
issue  secured  by  the  three  buildings 
The  proceeds  and  other  funds  are  to 
go  for  purchase  of  the  three  struc- 
tures, including  the  fee  to  the  site  of 
the  Missouri  building;  for  retirement 
of  existing  indebtedness  on  the  Mis- 
souri building,  and  for  additional 
working  capital. 

It  was  pointed  out  in  the  announce- 
ment that  the  deal,  which  is  effec- 
tive Feb.  1,  relieves  Skouras  Bros. 
Enterprises  from  the  obligation  of 
amortizing  bond  issues  coverintj  the 
three  theater  properties  and  meeti'^ 
depreciation    on    them. 


leFi 
h 


Tuesday,  January  17,  1928  Usi 

-r 

Woodhull  Asked        ''  1^ 
to  Gall  Gonventioi 

(Continued   from   Page    1) 

all   exhibitors,   Rembusch   points  out  : 

Rembusch   addresses   Woodhull  a; 
chairman    of    the    unaffiliated    exhibi: 
tor  group,  and  also  calls  on  the  adp 
visory  committee  of  the  group  at  thi!  i 
conference,  to  issue  a  call  for  a  coni ' 
vention.     These  include:  James  Rit||i 
ter,   Detroit;   J.   J.    Harwood,    Clevejl|j. 
land;    Joseph    Seider,    Heightstownttte) 
N.  J.;  Arthur  Hirsh,  New  York.      ] 

Under  the  plan,  it  is  understooi 
that  delegates  from  each  exchang 
center  would  be  sought  for  th 
Chicago  convention,  who  wouli 
draw  up  suggested  contract  reforms 
for  submission  to  the  contract  corn  j.. 
mittee.  J. 4 

Jan.  30  already  had  been  set  asBLjij 
by  Woodhull,  as  chairman  of  the  tii. . 
affiliated  group,  and  R.  H.  Cochran,; 
chairman  of  the  distributor  group,  |jkiyi.s 
orally    hear    suggestions    and    reco; 
mendations      of     anyone      interest 
Under    the    plan    as    announced,    tl 
committee  is  to  go  into  executive  s^ 
sion,  considering  suggestions  made 
writing  from  all  sources,  and  contini 
ing  in  executive  session  until  a  re 
of  the  committee  is  made. 

"We    confidently    expect    that 
Committee    will    agree    to    this 
posal,"  he  stated.     "Therefore,  al 
terested    in    the    standard    exhibi 
contract    who    wish    to    be    heard' 
the   committee   should  arrange,  ti 
in    Chicago   to  attend   the   first 
ing  of  the  Committee  at  noon  on 
31.     All  written  recommendation 
suggestions  may  be  addressed  to 
Committee,    care    of    Mr.    Robert! 
Cochrane,   730   Fifth   Ave.,   or   R 
Woodhull,    745    Seventh    Ave., 
York.     Upon  their  receipt,  they 
be   delivered  to   the   committee, 
those  letters  can  be  addressed  d 
to  the  contract  committee  and  m 
to  the  Congress  Hotel,  Michigan  A" 
Chicago. 

Committee  members  having  vo' 
are  as  follows:  Three  represent! 
the  unaffiliated  exhibitors:  R.  IfO^f 
Biechele,  Kansas  City;  Ben  Ber  I'  n. 
stein,  Los  Angeles;  Nathan  Yami  l"^' 
Fall  River.  Alternates:  J.  L.  Ror  ted.^ 
Baltimore,  H.  A.  Cole,  Marshall  i  !f«arei 
Joseph    Walsh,    Hartford.  Hpinsii-t 

Three  representing  distribut^Bjo  an 
Felix  Feist,  James  R.  Grainger,  Mf':!)ea(5 
Reisman.  Alternates.  S.  R.  Keftlsexce 
J.   I.  Schnitzer;  and  Ned  Depinet. 

Three    without    right    to    vote    r^'^k 
resenting     affiliated     exhibitors: 
A.     Schiller;     Harold     Franklin 
Fred    Desberg.      Alternates:      E 
Richards;    Sam    Dembow  and   Ha 
M.    Crandall. 

"We  will  recommend  further  t 
all  alternates  be  permitted  to  att( 
all  meetings  but  without  right  to  v 
unless  acting  for  a  member  of  a  co 
mittee." 

Efforts     to     reach     Woodhull 
night  for  a  statement  on  Rembusc 
request  were  unavailing. 


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it'll 
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eve 


tie. 


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and 

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eadei 

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seats 


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orris  I 
'tClos 


2nd  Colored  House  at  Wilson,  N, 

Wilson,  N.  C. — A  colored  thea 
is  announced  for  Wilson,  N.  C, 
open  Feb.  15.  It  will  be  known 
the  Lincoln.  This  is  the  second  c  '"f 
ored  house  in  Wilson,  the  first  bei 
operated  by  Sam  Vicks.  Pft 


""Ideal 

'^ceto 

".lliai 

iciiit 
iliatn 


lithalovi 

'i«ta-i; 

"SOI 

dip 


THE 


jsday,  January  17,  1928 


G-M  Profits  Decline 
From  Preceding  Year 

leport  of  Metro-Goldwyn  Pictures 
rp.  and  subsidiaries  for  the  year 
ed  Aug.  31,  1927,  shows  a  net 
fit  of  $2,946,600  after  charges  and 
ieral  taxes,  which  is  equivalent  to 
.30  a  share  earned  on  176,617 
res  of  7  per  cent,  preferred  stock, 
is  compares  with  net  profits  of 
355,229,  or  |16.94  a  share  on  the 
,358  shares  of  preferred  in  pre- 
ing  year. 


eForest  Skeptical  on 
elevision  Application 

(Continued   from   Page    1) 

on  system.  I  think  that  televis- 
will  never  be  practical  in  the 
e,  due  to  the  fact  that  the  pres- 
methods  require  large  rotating 
ts  operated  by  a  motor.  The  dif- 
ilty  is  that  the  operator  at  the 
giving  end  must  constantly  regu- 
a  little  knob  or  dial,  to  prevent 
picture  from  becoming  distorted, 
tomatic  synchronization,  which 
uld  overcome  this  obstacle,  is 
hty  expensive  and  I  doubt  that 
ill  ever  be  used  in  the  homes.  We 
still  a  million  miles  away  from 
application  of  television  on  a 
je  theater  screen,  because  eigh- 
n  inches  today  constitutes  approx- 
itely  the  largest  television  screen 
use.  A  new  system  must  be  de- 
oped,  based  on  another  branch  of 
rsics,  which  will  get  away  from 
,vy  and  rotating  parts  before  see- 
by  radio  can  be  made  practical 
private  use." 
kittle  possibility  that  radio  pic- 
es in  the  home  will  be  developed 
a  degree  of  efficiency  to  aflFect 
ater  attendance  for  "many  vears 
come"  is  seen  by  radio  and  pic- 
e  leaders  in  considering  the  new 
)aratus,  demonstrated  last  week  at 
lenectady  by  the  General  Electric 
and  the  Radio  Corp.  of  America. 


yo  New  U.A.  Houses  Roll 
Up  Big  Opening  Grosses 

Jnited  Artists  Theater  Circuits  has 
ued  a  report  on  the  grosses  for  the 
;ning  week  of  its  new  theaters  at 
icago  and  Los  Angeles.  The  Chi- 
jo  theater's  gross  for  the  first  two 
eks  exceeded  $24,000  weekly.  The 
jse  seats  1,700.  The  Los  Angeles 
use  for  the  first  two  weeks  showed 
average  of  about  $32,000  a  week, 
h  seating  capacity  of  2,100. 


DAILY  TIPS  WHICH  MEAN  DOLLARS  FOR  SUOWMCN 


orris  Booking  Deal  Not 
et  Closed  With  Shoolman 

Villiam  Morris  stated  yesterday 
t  no  deal  has  yet  been  closed  by 
office  to  handle  bookings  for  Max 
)olman  who  is  heading  the  syn- 
ate  that  recently  took  over  the 
li  circuit.  Morris  intimated,  how- 
r,    that    negotiations    are    pending. 


Michalove  on  Exchange  Tour 

Atlanta — Dan  Michalove,  newly 
lointed  general  representative  for 
;he  in  southern  states,  is  making 
our  of  Pathe's  exchanges  in  the 
ith. 


"Becky" 
(M-G-M) 

Featured  the  phonograph  scene  in 
picture  in  window  display.  A  tie-up 
with  one  of  the  local  music  stores 
resulted  in  their  windows  showing  a 
duplicate  of  the  victrola  scene  in  min- 
ature. — Cut-outs  from  the  11  x  14's 
were  placed  on  the  record  and  then 
the  record  was  caused  to  turn  slow- 
ly by  an  electric  motor  giving  the 
on-lookers  an  opportunity  to  see  the 
entire  display  of  cut-outs. — Roy 
Slentz,  Rialto,  Colorado  Springs, 
Colo. 


"The  Cat  and  the  Canary" 
(Universal) 

Previous  to  showing,  black  cat  cut- 
out with  a  canary  cut-out  in  its  claw 
hung  from  ceiling  of  outer  lobby; 
and  during  showing  moved  to  outer 
lobby.  Two  sets  of  cut-outs  were  on 
the  corner  frames.  These  vvere  made 
of  beaverboard  cut  in  the  shape  of 
ghosts  on  which  was  painted  in  black 
the  title  of  picture  and  a  large  black 
hand  casting  a  shadow  over  a  can- 
ary and  were  backed  by  orange  to 
allow  contrast;  and  were  then  tap- 
ered off  by  cut-outs  showing  vari- 
ous scenes  in  picture. — T.  R.  Earl, 
Imperial,    Asheville.    N.    C. 


more  realistic  effect.  The  whole  dis- 
play was  perched  on  top  of  a  table. 
— Roy  L.  Smart,  Rivoli,  Greenville, 
S.   C. 


"Dress  Parade" 
(Pathe) 

Competitive  drills  were  held  on  the 
parade  grounds  of  University  to  de- 
termine the  two  best  drilled  cadets  in 
each  military  company.  Marist  Col- 
lege, Emory  University,  Tech  High 
School  and  Boys'  High  School  were 
represented  in  the  drills.  Passes  to 
see  the  picture  were  awarded  the 
winners — and  the  drills  created  keen 
interest  at  all  schools  and  throughout 
the  city  too. — Ernest  Morrison, 
Howard,  Atlanta,  Ga. 


"Figures  Don't  lie" 
(Paramount) 

During  run  a  cut-out  from  the  24- 
sheet  of  Miss  Ralston  with  numerous 
cut-outs  of  bathing  girls  was  placed 
in  lobby.  Around  the  three  sides 
of  marquee  were  hung  attractive  ban- 
ners with  a  blue  background  and  let- 
tering in  white  worded,  "Esther  Ral- 
ston in  Figures  Don't  Lie."  At  the 
end  of  the  banner  was  painted  a  body 
of  a  girl  from  the  waist  down — the 
dress  being  painted  a  bright  red  and 
the  girl  having  her  stockings  rolled 
with  her  bare  knees  showing. — F. 
J.  Miller,  Modjeska,  Augusta,  Ga. 


"Garden  of  Allah" 
(M-G-M) 
Lobby  contained  a  display  in  a  box 
about  two  feet  deep,  five  feet  wide 
and  five  feet  high  with  the  bottom 
of  the  box  covered  with  white  sand. 
Palm  trees,  cut  out  from  compo- 
board,  were  placed  in  middle  of  dis- 
play while  the  background  showed 
more  palm  trees  and  a  desert  scene. 
A  miniature  tent  together  with  a 
couple  of  toy  camels  were  placed 
near  palm   trees  to  give  the  display 


"Hula" 
(Paramount) 

Spanish  moss  was  hung  in  the 
lobby,  coming  within  eight  feet  of 
the  floor;  in  the  center  were  two  palm 
trees  which  had  a  background  of  an 
ocean  scene  with  a  cut-out  of  Clara 
Bow  taken  from  the  three-sheet 
placed  between  the  trees  and  in  front 
of  the  ocean  scene.  The  entire  lobby 
floor  was  covered  with  sand  and 
green  lights  predominated  in  both 
lobby  and  on  marquee.  A  phono- 
graph was  borrowed  from  a  music 
store  so  that  Hawaiian  music  could 
be  played.  This  victrola  was  placed 
on  the  inside  of  the  theater  with  a 
loud  speaker  in  lobby. — H.  B.  Ha- 
ward.  Rex,  Sumter,  S.  C. 


"The  Magic  Flame" 
(United  Artists) 

Carrying  out  the  "Magic  Flame" 
idea,  a  stationery  store  displayed  a 
fine  assortment  of  candies;  a  hard- 
ware store,  a  display  of  oil  heaters; 
a  jewelry  store,  a  display  of  cigar- 
ette lighters;  and  the  local  lighting 
and  power  company  displayed  as- 
sortment of  Mazda  lamps. — H.  P. 
Hof,   Stratford,  Poughkeepsie,  N.   Y. 


"My  Best  Girl" 
(United  Artists) 

"The  Denver  Post"  was  one  of  the 
syndicate  of  newspapers  that  ran  the 
"My  Best  Girl"  contest  whereby  a 
young  lady  was  selected  to  be  sent 
to  California  as  a  guest  of  Mary 
Pickford.  Because  of  this  fact,  ar- 
ranged to  have  stickers  pasted  on  the 
front  of  the  Sunday  issue  just  prior 
to  opening  of  picture  on  the  follow- 
ing Tuesday. — Roy  Slentz,  Rialto, 
Colorado  Springs,  Colo. 


"Now  We're  in  the  Air" 
(Paramoimt) 
A  boy  was  dressed  to  represent 
an  aviator.  Two  large  wings  were 
fastened  on  hinges  and  the  wings 
were  strapped  to  his  shoulders  and 
under  the  arm  pit.  By  arranging  the 
straps  this  way,  the  boy  by  pulling 
his  shoulders  forwards  and  back- 
wards was  able  to  make  the  wings 
move  back  and  forth  the  same  as  a 
bird  uses  its  wings.  Title  of  picture 
and  name  of  theater  were  lettered 
on  both  sides  of  the  wings. — J.  P. 
Harrison,    Hippodrome,    Waco.    Tex. 


"The  Poor  Nut" 
(First  Nat'l) 

Ballyhoo  was  in  form  of  a  student 
dressed  to  represent  "The  Poor  Nut" 
who  carried  banners  around  the  cam- 
pus with  copy  explaining  the  picture. 
This  same  ballyhoo  was  also  used  in 
the  afternoon  and  early  part  of  the 
night  on  opening  day  of  picture 
throughout  the  business  section  of 
the  city. — George  M.  Watson,  Spen- 
cer,  Rock   Island,   111. 


Brookhart  Seeks  Speed 
in  Acting  on  His  Bill 

{.Continued   from   Page    1) 

will  follow  the  public  utilities  meas- 
ure pending  before  the  interstate 
commerce    committee   of   the    Senate. 

"The  more  congressmen  and  sen- 
ators we  can  get  interested  in  the 
measure,  the  better  chance  we  will 
have  for  early  action  thereon,"  his 
letter  states. 

Rembusch,  who  is  leader  in  the 
movement  to  make  p>3rmanent  the  un- 
affiliated exhibitor  organization  form- 
ed at  the  Trade  Practice  Conference, 
is  actively  working  to  secure  pas- 
sage of  the  Brookhart  measure.  The 
Indiana  exhibitor  unit  is  expected  to 
indorse  and  actively  campaign  for 
passage  of  the  bill. 

Mine  Settlement  Seen 
as  Boom  for  St.  Louis 

(Continued   from   Page    1) 

scheduled  for  Feb.  10  at  which  time 
the  wrinkles  in  a  five-year  contract 
will  be  ironed  out.  According  to 
his  informant,  the  papers  will  be 
signed  and  a  satisfactory  wage  scale 
reached.  This  would  mean  that 
mines  closed  for  a  year  or  more 
would  be  opened  and  thousands  of 
men  out  of  work  for  that  period  of 
time   employed. 

Circuits  operated  by  Tom  Reed. 
John  Marlow,  Mrs.  Grace  Rogers  and 
Bob  Cluster  have  been  hard  hit  by 
the  long  siege  of  unemployment  and 
are  anticipating  a  truce  between  min- 
ers and  operators.  Wolfberg  re- 
cently made  a  trip  through  Southern 
Illinois  to  acquaint  himself  with  con- 
ditions as  they  actually  exist. 

FBO  to  Distribute  Series 
of  8  True  Story  Pictures 

FBO  is  to  distribute  a  series  of 
eight  True  Story  Pictures.  The  pic- 
tures, it  is  declaredj  will  be  backed 
by  publicity  in  the  McFadden  pub- 
lications. 


Carlos    Moore    Appointed 

Cresson  E.  Smith,  eastern  division 
manager  of  Unted  Artists  Corpora- 
tion, announced  yesterday  that  Carlos 
E.  Moore  has  been  re-appointed  speci- 
al representative  in  the  Pittsburgh 
and  Washington  territories,  replac- 
ing  C.   O.    Baumann. 

"Bob"  Workman  111 

Minneapolis — R.  H.  (Bob)  Work- 
man,   M-G-M    manager,    is   ill. 


ALL   RIGHTS   OF 

STOOL  PIGEON 

An   Original  by 

JEE  JOVIAN 

Are  Fully  Protected  by 

Copyrights    and     Registration 

for 

Screen,  Novel,  Stage 

and    Serial    Puropses 


O/^ILY         Tues.,  Jan.   17,  1928 


■^yg^w^ftMitCi^U/tegE 


De  Mille  Has  Big  Building  Program 

13  Wampas  Baby  Stars  Selected — Gloria  Planning    to  Make  "La  Paive"— Sue  Carroll  Replaces 
Vera  Reynolds  in  De  Mille  Cast— Next  Chaney  Film  to  Be  Directed  by  Nigh  — Other  Studio  News 


$1,200,000  TO  BE  SPENT 
ONSTUDIOIMPilOVEMENTS 


Improvements  costing  $1,200,000  are 
called  for  in  a  construction  program 
outlined  at  the  Cecil  B.  De  Mille 
Studios.  The  enlargements  planned 
will  make  the  studio  one  of  the 
largest  in  stage  space. 

Three  stages,  office  buildings,  a 
second  power  plant,  garages  and  ma- 
chine shops  are  among  the  projects 
planned.  A  new  high  pressure  fire 
sj'stem  is  to  be  installed  at  a  cost 
of   $200,000. 


Milton  Hoffman  Resigns 
as  Para.  Unit  Supervisor 

Milton  Hoffman  has  resigned  from 
Paramount   as    a   unit    supervisor. 


Writing   Paramount   Originals 

Thyra  Sampter  Winslow  has 
signed  to  write  originals  for  Para- 
mount. 


Negri  Cast  Additions 
Clive      Brook,    ,  Anders      Randolf, 
Paul    Lukas,    and    Olga     Baclonova 
have  been  cast  in  "The  Second  Life," 
starring  Pola  Negri  . 


Gets  Role  in  Raleigh  Film 

Agnes  Ayres  has  been  cast  in  "Into 
the  Night,"  Raleigh  production  which 
Duke  Worne  will  direct. 


Boylan  Titling  "Red   Dancer" 

With  completion  of  "A  Girl  in 
Every  Port,"  his  fifty-second  produc- 
tion for  Fox,  Malcolm  Stuart  Boylan. 
editor  and  title  writer,  was  assigned 
to  do  "The  Red  Dancer  of  Mos- 
cow," Raoul  Walsh's  current  pro- 
duction. 


Gibbs'   Story  for   Barthelmess 

Richard  Barthelmess  will  star  in 
"Out  of  the  Ruins,"  Sir  Phillip  Gibbs' 
story    purchased   by    First    National. 


Mulhall  in  "Applesauce" 

First  National  has  purchased  Bar- 
ry Connors'  stage  play  "Applesauce," 
in  which  Jack  Mulhall  will  be  feat- 
ured. 


Going  to  England 

Finis  Fox  is  to  write  and  di- 
rect a  series  of  three  pictures 
for  a  British  syndicate.  He  is 
to  leave  for  London  in  June. 
His  first  picture  will  be  a 
classic  of  English  literature,  as 
yet   unselected. 


Plans  "La  Paive" 

Gloria  Swanson  plans  to 
produce  "La  Paive."  Fred 
Niblo  is  expected  to  direct. 


"Walking  Back"  Change 
Revives  Report  of  Rift 

Sue  Carroll  has  replaced  Vera 
Reynolds  in  the  featured  role  of 
"Walking  Back,"  being  made  by  De 
Mille.  Recently,  it  was  stated  that 
Miss  Reynolds  was  to  terminate  her 
affiliation  with  the  company. 

In  the  star  cast  chosen  for  the  pic- 
ture are:  Ivan  LebedefT,  Richard 
Walling    and    Warner    Richmond. 


William  Nigh  Chosen  to 
Direct  Lon  Chaney's  Next 

William  Nigh  will  direct  "China- 
town," Lon  Chaney's  next  picture 
following  "Laugh,  Clown,  Laugh," 
which  Herbert  Brenon  is  directing. 
A.   P.   Younger  wrote   the   story. 


1928  to  Be  Year  of 

Realism,  De  Mille  Says 

Realism  will  be  the  dominating 
note  of  1928,  to  a  far  greater  extent 
than  has  prevailed  in  the  year  just 
past,   declares   Cecil   B.   De   Mille. 

"The  best  formula  for  the  making 
of  entertainment  pictures  is  composed 
of  three  simple  elements,"  he  states. 
"These  are  believable  characters, 
logical  action,  and  interesting,  but 
realistic,  situations.  This  fact  is 
recognized  by  every  producer,  and  I 
am  convinced  that  it  will  definitelv 
shape  the  pictures  cut-out  during  1928. 
Consequently,  theater-goers  will  not 
laugh  ofif  an  absurd  picture  with  the 
remark,  'Oh,  that's  just  the  movies.' 
They  will  see  human  stories  of  peo- 
ple they  can  understand — in  other 
words — realism." 


New    Cowboy    Star   Vehicle    Set 

"Wild  West  Romance"  has  been 
chosen  as  the  initial  vehicle  of  Rex 
King,   new   Fox  cowboy   star. 


Maynard's   Next  Titled 

"Palamino"  has  been  selected  as 
title  of  Ken  Maynp.rd's  next  starring 
picture  for  First  National.  The  story 
is  an  original  bv  Marion  Jackson.  Al- 
bert R  >gell  will  direct  under  super- 
vision of  Harry  J.  Brown. 


Added  to  "We  Americans"  Cast 

Michael  Visaroflf  has  been  added  to 
cast  of  "We  Americans,"  which  Uni- 
versal  is  making. 


WAMPA8T0PRE8ENTBABY 
STARS  AT  ANNUAL  BALL 


With  the  13  Wampas  Baby  Stars 
of  1928  selected,  plans  are  going 
ahead  rapidly  for  the  Wampas  ball 
Feb.  25,  at  which  the  selections  will 
be  presented  as  standard  bearers  of 
charm  and  ability. 

Congratulations  have  been  the 
order  of  the  day,  since  announcement 
of  the  13  selections  was  made,  and 
opinion  is  agreed  that  the  selections 
have  been  well  made.  All  of  those 
on  the  roster  have  distinguished 
themselves,  and  it  is  seen  as  but  a 
{Continued   on   Page    7) 


Mai  St.  Clair  to  Direct 
Next  Lew  Cody  Picture 

Malcolm  St.  Clair  will  make  Lew 
Cody's  first  production  under  this 
actor's  new  long  term  contract  with 
M-G-M.  No  title  has  been  selected 
for  the  film. 


Nancy  Carroll  Opposite  Dix 

Following  completion  of  her  work 
in  Paramount's  picturization  of  Anne 
Nichols'  "Abie's  Irish  Rose,"  Nancy 
Carroll  is  to  have  the  feminine  lead 
in  Richard  Dix'  next  picture,  "Easy 
Come,  Easy  Go."  Gregory  La  Cava 
will  direct. 


Barker   Starts   Production 

Temporary  title  of  "Power"  has 
been  selected  for  the  production 
which  Reginald  Barker  will  soon 
start    for    Tiflany-Stahl. 


Doris  Dawson  with  First  Nat'l 

First    National    has    signed    Doris 
Dawson  on  a  long  term  contract. 


Lesley  Mason  Freelancing 

Lesley  Mason,  former  title  writer 
for  Metropolitan  Pictures,  is  now 
freelancing. 


Fox    After    Material 

Harold  Lipsitz,  Fox  scenario  writ- 
er, will  be  sent  to  New  York  and 
then  to  Europe  in  a  search  for  screen 
material. 


Betty   Browne   Titling 

Betty  Browne,  former  Sennett  title 
writer,  is  now  titling  "A  Blonde  for 
a  Night"  for  Pathe. 


Lasky  and  W  anger  Leave 

Jesse  L.  Lasky,  first  vice-president 
of  Paramount  in  charge  of  produc- 
tion, and  Walter  Wanger,  general 
manager  of  production,  left  yesterday 
for  New  York  where  they  will  arrive 
Friday  morning. 


A  Little 
from 


ti 


Lots 


ty 


By    RALPH    WILK 


N 


I 


Hollywoc] 

OW  that  the  big  event  is  over  ar 
the  Wampas  Baby  Stars  for  tl 
year  chosen,  Hollywood  can  sett|  f 
down  to  a  period  of  tranquilit'' 
Here's  congratulations  to  the  winnei 
The  choices  were  very  good  throug 
out,  and  the  popularity  of  each  is  d 
served. 


Bis  21 


Beth  Laemmle,  diminutive 
neice  of  Carl  Laemmle,  was 
honored  last  week  when  "Carl 
Laemmle  -  Universal  Studio" 
night  was  celebrated  at  Shrine 
Civic  Auditorium,  where  (ipt  V 
"Wildfiower,"  light  opera,  is 
being  presented.  She  is  pre- 
mier  danseuse  of  the  show. 


Our  Passijjg  Show:  Fay 
Wray  making  love  to  Gary 
Cooper  in  the  jyortrait  gallery 
.  .  .  .Mary  Brian  serving  cig- 
arettes to  extras.  .  .  .Chester 
Conklin  making  plans  for  his 
next  New  Year's  eve  celebra 
tion.  .  .  .Richard  Arlen  and 
Charles  Rogers  discussing 
Lindbergh's  latest  hop.  . 
Anne  Nichols  preaching  her 
gospel  of  "Abie's  Irish  Rose" 
.  .  .  .Neil  Hamilton  making  a 
half  dollar  disappear  in  his 
cuff.  .  .  .Arnold  Kent  and  Wil- 
liam Powell  discoursing  on  the 
cultivation  of  moustaches.  . 
Evelyn  Brent  reading  the 
script  of  "The  Patriot". 
*        *         * 

Lon    Chaney    and    Tod    BrowniJ 
The  names  have  been  associated 
so    long    with    Chaney    pictures, 
now    new   combinations   are   loomi:! 
Herbert   Brenon  is   directing   Chai[ 
in  "Laugh,  Clown,  Laugh,"  and  ar 
that  picture  is  completed,  Chaney  \| 
be     directed     by     William     Nigh 
"Chinatown." 


fatra 

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More      Passing      Show 
George    Bancroft    and    Fred 
Kohler   arm  in   arm   after  a 
fierce   battle  for  the  cameras 
.  .  .  .Wallact  Beery  and  Ray 
mond  Hatton  fighting  for  the 
lunch  check  in  the  studio  cafe 
.    .    .    .Richard   Dix   with   his 
arms    loaded   down  with   fan\ 
irvail.     .    .     .Adolphe    Menjou 
ivarning     the    studio     barber  ftc:;: 
against   taking   too   much   off  \ 
his  moustache. 


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1 


THE 


esday,  January  17,  1928 


m^ 


DAILY 


/^ampas  to  Present 
Baby  Stars  at  Ball 

(Continued  from  Page  6) 
itter  of  a  short  time  before  they 
11  be  elevated  to  stardom. 
3hosen  on  the  list  are:  Lina  Bas- 
Ette,  Lupe  Velez,  Flora  Bramley, 
e  Carol,  Ann  Christy,  June  Collyer, 
ily  Eilers,  Alice  Day,  Audrey 
rris,  Dorothy  Gulliver,  Gwen 
e,  Molly  O'Day  and  Ruth  Taylor. 

Marx  Brothers  Not  Signed 

vjo  picture  contract  has  as  yet  been 
ned  by  the  Four  Marx  Brothers. 
G-M  is  reported  seeking  their  ser- 
es. The  brothers  plan  a  tour  of 
jsentations  in  the   Middle  West. 

"Fleetwing"  Completed 
;.ambert  Hillyer  has  completed  di- 
tion  of  "Fleetwing"  for  Fox.  Barry 
irton,  Ben  Bard  and  Dorothy  Pan- 
are  in  the  cast. 

Completing  "Lady  Raffles" 
'Lady  Rafifles,"  Columbia  film  star- 
g  Estelle  Taylor,  will  be  completed 
s  week.  R.  William  Neill  is  di- 
■.ting  under  supervision  of  Earl 
jdson.  In  the  cast  are  Roland 
ew,  Lilyan  Tashman,  Winifred 
ndis  and  Ernest  Milliard. 


,upe  Velez  Salary  $1,000  Weekly 
Contract  of  Lupe  Velez  with 
lited  Artists  is  for  five  years  at  a 
sorted  salary  of  $1,000  weekly.  She 
to  appear  in  D.  W.  Griffith's  next, 
he  Battle  of  the  Sexes." 


Paul  Kohner  Acts  as  Host 

Paul  Kohner,  youthful  Universal 
scutive,  entertained  the  entire 
lupe  engaged  in  the  making  of 
he  Man  Who  Laughs,"  which  Paul 
ni  is  directing,  at  an  affair  held 
turday  evening  at  the  studio's  cafe 
lian  Room. 


Marie  Prevost  Resumes  Work 

Back  from  a  few  weeks  of  rest 
Arrowhead    Springs,    Marie    Pre- 

st  is  again  on  the  Pathe-DeMille 
at  work  in  "The  Godless  Girl." 


Max  Davidson's  Latest  Titled 

vlax  Davidson's  latest  Hal  Roach 
G-M  comedy  has  been  titled 
ame  the  Dawn." 


nil 


Our  Gang  Completes  Another 
'Edison,   Marconi   &  Company,"  is 

title  of  Our  Gang's  latest  produc- 
n,   directed   by   Anthony   Mack. 


Chase  Comedy  Completed 

harles  Chase  has  completed  his 
ict  Hal  Roach  M-G-M  comedy  en- 
ed  "The  Family  Group."  Ed  Ken- 
iy,  Gertrude  Astor  and  Edna 
irian  are  included  in  the  cast.  Fred 
liol  directed. 


Orpheum  Not  to  Transfer 
Memphis  Lease  to  Pantages 

Memphis,  Tenn. — Report  Orpheum 
circuit  might  transfer  its  lease  on 
the  new  theater  now  under  construc- 
tion at  Main  and  Veale  to  the  Pan- 
tages circuit,  are  declared  to  be  with- 
out foundation,  in  a  telegram  from 
J.  M.  Finn,  vice  president  of  the 
Orpheum,  to  Fred  Goldsmith,  vice 
president  of  Memphis  Theater  and 
Realty  Co.,  which  is  erecting  the 
building. 


Closings  in  Louisville  Section 
Louisville — Six  theaters  are  on  the 
"closed"  list  in  this  section.  They 
are,  the  Ages,  Ages,  Ky.;  Eastland, 
Maysville,  Ky. ;  Manco,  Manco,  Ky.; 
Hebron,  Hebron,  Ky. ;  Rainbow, 
Nashville,  Tenn.;  and  Stevens,  La 
Fayette,    Tenn. 


Williford   at  Union,   S.    C. 

Union,  S.  C. — Roy  Williford  re- 
cently opened  the  Carolina  here.  He 
formerly  was  connected  with  the 
Eaves  circuit  with  headquarters  at 
Union.  Recently,  however,  Willi- 
ford has  been  operating  the  Strand. 
Charlotte. 


Koch  Buys  Howard  Theater 
Howard,    Kan. — W.    B.    Koch    has 
purchased   the    Crooks   and   will   take 
possession  March  1. 

Herman  Sells  Hooper  Theater 

Hooper,  Neb. — A.  M.  Herman  has 
sold  the  Amusa  to  Joe  Douglas  who 
is   now   operating  the  house. 


Buys  Kansas  House 

Colony,  Kan. — L.  O.  Nickels  has 
purchased  the  Garden  from  W.  J. 
Dehler. 


Midland  Gets  Gillioz 
Springfield,  Mo.  —  The  Midland 
Theater  Co.  will  take  control  of  the 
Gillioz  on  Feb.  1.  The  theater  was 
completed  less  than  two  years  ago 
at  a  cost  of  $250,000.  It  was  a  Uni- 
versal house. 


Apollo  Changes  Policy 

Indianapolis — Following  lead  of  the 
theaters  operated  by  the  Circle  The- 
ater Co.,  the  Apollo  will  change  pro- 
grams on  Saturday  instead  of  Sun- 
day. 


Slattery  District  Manager 
Kankee,  111.— Great  States  Theater? 
has  appointed  William  J.  Slattery 
district  manager,  replacing  Tom 
Sawyer  who  has  entered  the  real  es- 
tate   field. 


Johnny  Hines  Completes  Cast 

Johnny  Hincs  has  completed  cast- 
f  of  "Chinatown  Charlie,"  now  in 
Dduction  at  the  Tec-Art  studios, 
der  the  supervision  of  C.  C.  Burr, 
le  cast  includes,  Johnny  Hines  in 
;  title  role,  Louise  Lorraine, 
mooter"  Lowry,  Harry  Gribbon, 
Jin,  Anna  May  Wong  and  Jack 
rlyle. 


Sosna  Buys  Two 

Ottumwa,  la. — Sam  Sosna  of  Des 
Moines,  a  film  salesman  for  many 
years,  has  taken  over  the  Orpheum 
here,  and  the  Strand  at  Victor. 

Grimes  Buys  Iowa  Theater 

Manila,  la.— C.  R.  Grimes  has 
bought  tlie  Electra  from  James 
Jordan. 

Postpone  Omaha  Banquet 

Omaha — Annual  winter  frolic  and 
banquet  of  the  Film  Board  origin- 
ally scheduled  for  Jan.  23,  has  been 
postponed  until  some  time  in  Febru- 
ary to  give  the  committee  time  to 
complete   arrangements. 


Newspaper  Opinions 


"Baby    Mine" 
M-G-M 
Capitol 

AMERICAN — ♦  *  *  is  just  a  lot  of  movie 
nonsense,  but  you're  sure  to  derive  an  hour's' 
fun   from   it.    *    *    * 

DAILY  MIRROR—*  *  ♦  is  a  funny  pic- 
ture and  it  has  funny  titles  by   Ralph  Spence. 

*  *    ♦ 

DAILY  NEWS—*  *  *  If  ever  a  cast  was 
endowed  with  the  ability  to  make  a  half- 
way amusing  comedy  production  out  of  a  given 
script,    old-fashioned   and    rather    vulgar,    it    is 

that  list  of  players  included  in   "Baby   Mine." 

*  #   ♦ 

EVENING  JOURNAL—*  *  *  the  comedy 
is  so  ridiculous  that  an  audience  can't  help 
but  howl.  Action  is  fast — as  it  should  be  in 
a  farce — and  there  are  plenty  of  laughs.   *   *  * 

EVENING  WORLD—*  *  *  For  out-and- 
out  horse-play,  the  kind  which  is  often  very 
near  the  risque,  "Baby  Mine"  offers  many 
a  laugh.  •  *  * 

POST — Like  the  sole  comedy  feature  of  a 
third-rate  vaudeville,  Karl  Dane's  facility  for 
expressing  slow,  simple-minded  amazement  at 
l.fe   is   "plugged"    endlessly    *    ♦    * 

TELEGRAPH — *  *  *  the  photoplay  teems 
with  boisterous  rock  'em  and  -sock  'em  fun, 
well  calculated  to  tickle  the  funny  bone  in 
any    head    *    *    * 

WORLD—*  *  *  It  'is  pretty  sad  stufif, 
no  matter  what  its  locale  may   be.   *   *  * 


"Gateway  of  the  Moon" 

Fox 

The  Roxy 

AMERICAN— ♦  •  *  We  do  not  blame 
Dolores  for  this  performance,  which  is  more 
unrestrained  than  Carmen  in  her  maddest 
moments.    *    •   * 

DAILY  MIRROR—*  *  *  It  is  amazing 
that  a  picture  so  trite  and  obvious  should  be 
booked  into  the  Roxy  for  a  Broadway  show- 
ing.   »    *    » 

DAILY  NEWS—*  *  *  Whenever  there 
was  a  chance  for  some  startling  scenic  effects, 
or  a  closeup  of  the  beautiful,  agonized  Do- 
lores, Wray  did  well  enough.  He  couldn't 
much  help   the  story.   ♦   •   * 

EVENING  WORLD—*  *  *  provides  an 
ideal  vehicle  for  Dolores  Del  Rio  to  strut  one 
of  her  inimitable  undressed  roles,  but,  as  a 
story,    it    is   pretty    thin    stuff.    *    *    • 

GRAPHIC — *  *  *  Primitive  passion  plus 
is  plastered  too  thickly  on  this  screen  opus, 
where  a  little  more  subtlety  might  have 
gone   a   long   way.    *    *    * 

HERALD  TRIBUNE—*  *  *  It  is  a  pret- 
ty bad  example  of  cinema  melodrama,  but 
its  chief  defect  is  the  terrible  thing  it  does 
to    Dolores   del   Rio.   *   •   • 

POST — *  *  *  There  is  no  evident  purpose 
in  this  picture  other  than  to  afford  Miss 
Del  Rio  an  opportunity  for  her  usual  flash- 
ing   performance.    *    *    • 

TELEGRAPH—*  *  *  It  has  been  quite 
obviously  concocted  to  give  Dolores  Del  Rio 
something  to  do  between  her  "bigger  and 
better"  pictures.   *  *  * 

"On  Your  Toes" 

Universal 

Colony 

AMERICAN — *  *  *  deab  with  the  prize 
ring  and  is  one  of  the  most  amusing  and 
entertaining  fight  films  we  have  seen  in  a 
long    time.    *    *    • 

DAILY  MIRROR — *  *  *  There  is  only 
one  really  funny  incident.  That  one  is  not 
enough  to  make  the  picture  measure  up  as  a 
first-rate  Denny  comedy.   *  *  » 

EVENING  WORLD—*  *  *  Denny  is 
superb  all  through  the  picture,  and  he  is 
ably  supported  by  Barbara  Worth,  who  pro- 
vides an   excellent   foil   for  him.   *   •   * 

GRAPHIC—*  *  *  is  an  old,  old  story, 
told  many  times  with  many  carneras,  but 
in  this  new  version  it  is  well  done,  interesting 
and  packs  plenty  of  action.   ♦   *  * 

HERALD-TRIBUNE—*  *  *  Perhaps  it 
really  is  an  unusually  amusing  fight  opus.  At 
any  rate,  against  our  better  judgment  we 
laughed  at  scenes  which  were  certainly  ob- 
vious  and   perhaps   hackneyed.    *    ♦    • 

POST — *  *  *  Denny  is  both  a  good 
comedian  and  apparently  something  of  a 
boxer.  The  shots  from  the  ringside  are  ex- 
cellent.   •    •    * 

TELEGRAPH—*  *  *  Denny  is,  as  ever, 
a  highly  capable  screen  player,  and  gets 
everything  possible  from  the  material  with 
which  he  has  to   work.   •   •   • 


Changes  in  Pubiix  Staff 
Made  in  Southeast 

Jacksonville,  Fla. — Changes  in 
Pubiix  personnel  in  the  Southeast 
are  announced  by  J.  J.  Fitzgibbons, 
eastern    division    manager. 

Frank  Dowler,  who  has  been  dis- 
trict manager  for  Florida,  has  been 
named  southeastern  manager  of  the- 
aters in  Florida,  Georgia,  Alabama, 
Tennessee  and  North  and  South 
Carolina. 

Jesse  L.  Clark  becomes  district 
manager  for  Florida,  succeeding 
Dowler.  Clark  has  been  manager  of 
the  Palace  and  Temple,  the  latter 
formerly  the  Duval,  for  years  and, 
several  months  a^o,  handled  the  Im- 
perial, for  E.  J.  Sparks  Enterprises 
while  the  Palace  was  closed  for  the 
summer. 

Charles  S.  Morrison  becomes  city 
manager  at  Jacksonville,  having  su- 
pervision over  the  Palace  and  Tem- 
ple, in  addition  to  the  Arcade.  He 
will  be  assisted  at  the  Palace  by 
Charles  Miller,  at  the  Temple  by 
James  Schumann  and  at  the  Arcade 
by  James  Newman. 

Walter  Lloyd,  who  has  been  city 
manager  at  Daytona  Beach  for  Pub- 
iix, was  named  assistant  to  Clark. 
James  Stelling  has  been  placed  in 
charge  of  Daytona  Beach. 

Newton  L.  Treece,  formerly  man- 
ager of  the  Imperial  and  Rialto  in 
Jacksonville,  has  been  made  city 
manager  at  Gainesville,  Fla.,  where 
a   new   Pubiix   theater  is   being  built. 


Fire  at   Yuma  Theater 

Yuma,  Colo. — An  overheated  fur- 
nace of  the  Gem,  owned  by  Frank 
Bronte,  caused  fire  damage  amounting 
to  $2,000. 

Poland  Managing  Lakeside  Co. 

Kansas  City — J.  E.  Poland,  former 
manager  of  Arctic  Nu-Air  here,  has 
been  made  general  sales  manager  of 
the  Lakeside  Co.,  manufacturers  of 
ventilating  fans.  He  is  planning  to 
tour  the  United  States  to  establish 
distributing  branches. 

Downing  Leases  K.  C.  House 

Kansas  City — Ray  E.  Downing  has 
taken  over  the  Kirwin  Opera  House 
on  a  year's  lease. 


Sells  Bucklin  Theater 

Bucklin,  Kan. — The  De  Luxe  has 
been  sold  by  Mrs.  Emma  Elland  to 
C.  C.  Johnson  &  Sons  of  Ellinwood. 


Dubinsky  Gets  Two 

Fulton,  Mo.  —  Barney  Dubinsky, 
manager  of  the  Miller  and  Jefiferson 
of  Jefferson  City,  has  assumed  active 
management  of  the  Gem  and  Pratt's 
Opera   House  here. 


Remodel  Benton  Theater 

Benton,  Ark.  —  Remodeling  work 
has  been  completed  by  M.  Kauffman 
on  the  Imp. 


Buys  Cherryvale  House 

Cherryvalc,  Kan. — R.  O.  Lee,  own- 
er of  the  Liberty,  has  purchased  the 
Roval   from    S.   A.    Davdison. 


Dillion  Buys  Missouri  Theater 

Buffalo,  Mo.— J.  S.  Dillion  has  pur- 
chased the  Grand  from  Dr.  G.  B. 
Herndon  and  Wilbur  Smithpeter,  and 
is  now  in  charge. 


The  story  of  the  record-breaking  first-run  premiere  of  "The  Patent  Leather  Kid,"  sensa- 
tional FIRST  NATIONAL  SPECIAL,  told  in  his  own  words  by  the  man  who  put  it  over. 


H 


ow 


I 


leaned 


with 

"THE  PATENT 
LEATHER    KID 

An  Interview  with 

JOHN  F.  KUMLER 

Pantheon  Theatre^  Toledo 


95 


""V^ES,  I  sure  made  a  killing  with 
I  'The  Patent  Leather  Kid'  .  .  . 
It  broke  our  previous  record  for  a 
week's  gross  by  $2,000. 

"This  First  National  Special 
lived  up  to  everything  that  the 
New  York,  Chicago,  and  Detroit 
road-show  records  had  led  me  to 
expect — and  then  some. 

"Of  course  you  can't  help  making 
plenty  with  a  really  great  picture 
like  this  .  .  .  But  I  was  after  a 
RECORD.— ^wJ  /  got  it! 

"Here's  how: 

"In  the  first  place  I  played  that 
1 6- week  New  York  run  to  a  fare- 
thee-well,  because  it  certainly  was 
oneof  the  most  sensational  successes 
of  the  season  on  Broadway.  Also 
the  7-week  Chicago  run  and  the  6 
weeks  in  Detroit  ...  'A  $2.20  hit 
at  popular  prices  —  direct  from 
Broadway!'  I  featured  that  in  2- 
column  newspaper  ads  for  a  week 
in  advance  of  opening,  using  the 
New  York  reviews,  every  one  of 
which  is  an  ad  in  itself. 

"Also  I  plugged    it  as    Richard 


Barthelmess'  greatest — 'the  Bar- 
thelmess  of  Tol'able  David,'  etc. 
That's  important,  because  that  boy 
has  one  of  the  biggest  fan-follow- 
ings  of  any  star,  and  they'll  flock 
around  the  minute  they're  sure  he's 
got  a  good  picture.  Another  point 
I  played  up  was  the  chance  to  see 
a  new  star- find,  Molly  O' Day,  mak- 
ing her  first  big  hit .  .  .  You've  got 
the  New  York  critics  to  back  you 
up  on  both  these  statements. 


oftarring 

richSid 

mmm 

"Presented  by 

mCHARDAROWlAND 

^BUPERTHUGHES 
/&  ALFRED  SANTELL 

PRODUCTION 

iar.rf.^^ALERED  SANTELl 

TtoduetUm  Management  AL  ROCKETT 

TITLES  BV GERAia)  C.  DDFFV 

SCBJiAHIOHT.WINTFHED  DUICN* 

A  ItKAt  national  Special 


"Then  all  the  way  through  I 
featured  the  love  angle  .  .  .  'One 
of  the  greatest  romances  ever 
screened' — 'A  Love-Story  that  will 
live  forever' — and  so  forth.  It's 
that,  all  right,  and  you  can  go  the 
limit  saying  so. 

"Yes,  sir,  you've  got  MORE  big 
selling  points  for  'The  Patent 
Leather  Kid'  than  any  special  I've 
handled  in  years.  I  just  mention 
these  four  because  they're  the  ones 
I  used  most  here  in  Toledo.  Any- 
way, they  were  enough  to  bring  in 
THE  BIGGEST  SINGLE  DAY'S 
RECEIPTS  AS  WELL  AS  THE 
BIGGEST  WEEK'S  RECEIPTS 
IN  THE  HISTORY  OF  THE 
PANTHEON  THEATRE.  Many 
times  during  the  run  we  have  had 
to  refund  admission  money  to  the 
standout  line  and  stop  the  ticket 
sale!  And  it's  still  going  strong  in 
its  THIRD  WEEK. 

"After  my  experience  it's  my 
honest  conviction  that  the  only 
way  an  exhibitor  can  fail  to  make 
money  on  'The  Patent  Leather 
Kid'  is  if  his  theatre  burns  down!" 


FFILMDOM 


XLIII     No.   16 


/^LLTHE  NEWS 
ALL  THE  TIME 


Thursday,  January  19,   1928 


Price   5   Cents 


DEPT.  OF  JUSTICE  SCANNING 
BROOKHART  BILL  PROVISIONS 


fliy 


ate 


Dynamite 

By  JACK  ALICOATE 

rERE    and    now,    from    this 
rostrum,   we   publicly   pro- 
claim  that   in   our   opinion 
>s  this  industry  quickly  starts 
Back   to   the    Picture"   move- 
it  will  find  itself   in  water 
)  its  double  chin  and  standing 
bottom  of  quicksands.     Our 
vations  are  not  just  passing 
rhts.    Nor  are  they  the  result 
superficial  investigation.  We 
talked  with  theater  owners, 
man,  exhibitors  affiliated  and 
)itors  not  affiliated,  with  news- 
editors,  with  bankers,  with  I 
s  and  with  a  goodly  represen- 
i    of    the    dear    old    public, 
over,   the   day  we   first   saw 
we   entered    the   show   busi- 
Our  daddy  was  in  it  before 
id,  in  case  of  a  tie,  our  grand- 
y  was   producing   shows   be- 
half of  the  picture  business 
born.    We  are  just  as  intoler- 
of  the  "know  it  all"  guy  as 
nan  next  door.  On  the  other 
we  hope  we  will  never  hold 
/er  dollar  so  close  to  our  eye 
we  cannot  see  the  light. 

tures  First  and  Alzvays 

the  first  place  no  amount  of 
ment,   persuasion   or  philoso- 
can  lead  us  to  any  other  con- 
on   than   that   pictures    alone 
fill  picture  houses  with  satis- 
patrons    providing    they    are 
)D  pictures.     This  as  a  fact 
)e  demonstrated  in  every  large 
every  week  of  the  year.  This 
5try  was  built  on  a  firm  f  oun- 
.n   of    PICTURES.     It   has 
a  pretty  healthy  St.  Bernard. 
a  while  it  wagged  its  pres- 
ion    tail    gleefully,    but    only 
a    while.     Now    the    tail    is 
jing   the    St.    Bernard.      The 
is   not   getting   any   stronger 
if  it  ever  lets  this  overgrown 
ie  drop  you  will  hear  the  ex- 
on  in  China  and  pick  up  the 
s  in  Patagonia, 
id  why  ?    Because  in  this  mad 
)etitive  race   the  theaters   in- 
;d   are   giving   to    the   public 
than    they    should.      More 
they  can  afford.     They  will 

(Continued    on    Page    4) 


The  Quota  Bill  _ 

Parts  I  and  II  of  the  Brit- 
ish quota  bill,  as  finally  en- 
acted, appear  on  page  12,  this 
issue.  Other  instalments  will 
appear  in   subsequent  editions. 


HESS  DENIES  CHARGE  OF 
INTIMIDATING  BOARD 


Denial  that  he  ever  has  attempted 
to  intimidate  or  to  influence  the  Min- 
neapolis or  any  other  arbitration 
board  is  made  by  Gabriel  L.  Hess, 
general  counsel  of  the  Hays  organi- 
zation, in  commenting  on  charges  of 
intimidation  made  by  J.  B.  Clinton, 
Duluth  exhibitor,  who  is  a  member 
of  the  Minneapohs  board. 

"I  read  the  statement  made  by  J. 
B.  Clinton  setting  forth  his  reasons 
(Continued  on  Page  11) 


SENATOR  SAYS  HE  IS  RECEIVING  WIDE 

SUPPORT  ON  ANTI-BLOCK  BOOKING  BILL 

Washington  Bureau  of   THE  FILM  DAILY 

Washington,  D.  C. — The  Brookhart  block-booking  bill  is  be- 
fore the  Department  of  Justice  for  study,  it  became  known  yes- 
terday. The  measure  was  sent  to  the  department  by  its  author 
with  the  request  that  an  opinion  be  rendered  by  the  Attorney,, 
General. 

With  the  measure  due  to  come  up  before  the  Interstate  Com- 
merce Committee  in  the  near  future,  both  sides  are  preparing  for 
a  battle  royal.  The  fighting  lowan  has  complete  faith  in  the  bill 
and  states  he  is  receiving  the  backing  of  men  from  all  parts  of 
the  country,  who  believe  the  measure  offers  the  only  chance  they 
have  of  stamping  out  block  booking. 


INDUSTRY  "SET"  FOR  BIG 
YEAR--WALLST.NEWS" 


With  position  of  the  various  com- 
panies consolidated  during  1927, 
which  was  a  year  of  "continued 
growth,"  manifold  accompHshments 
and  in  many  respects  outstanding  in 
the  33  years  of  film,  since  the  motion 
picture  first  came  into  existence,  the 
industry  is  "set"  for  a  big  year  m 
(Continued   on  Page    13) 


NEW  $25,000,000  FIRM 
ABSORBS  N.E.  THEATERS 


Boston — As  an  outgrowth  of  the 
New  England  Theaters  Operating 
Co.,  which  it  will  control,  a  $25,000,- 
000  corporation  has  been  formed  here 
to  operate  houses  in  New  England. 
Samuel  Pinanski,  former  Boston 
manager,  heads  the  new  organization, 
which  will  have  an  authorized  capital 
of  $15,000,000  first  preferred  stock, 
(Continued   on  Page   11) 


Fight  in  Senate  Seen  to 
Force  Action  on  Tax  Cut 

Washington  Bureau   of   THE  FILM   DAILY 
Washington — Balked  in  committee 
in  their  efforts  to  force  immediate  ac- 
tion on  the  tax  reduction  bill,  carry- 
\Continued  on  Page  11) 


U.  S.  Not  to  Enter  Objections 
to  K.  A.-Orpheum  Combination 


"0"T0  LINK  HOME  OFFICE 
AND  STUDIO  BY  RADIO 


Washington  Bureau   of   THE  FILM  DAILY 

Washington  —   Establishment      of 

three    radio    stations    to    connect    its 

New   York  offices  with  St.   Louis  or 

Kansas    City    and    Los    Angeles    is 

planned  by  Universal,  which  has  made 

application    for   the    stations,    George 

Cochrane,  representing  the  company, 

told  the   Federal   Radio   Commission, 

stressing    need    of    the    film    industry 

for    a    short-wave    radio    service. 

Such  a  service,  it  was  explained  by 

(Continued   on   Page   11) 


Pre-release  Runs  on  "Four 
Sons"  Slated  Next  Month 

"Four  Sons,"  one  of  the  Fox 
specials  for  next  season,  will  open  at 
the  Carthay  Circle,  Los  Angeles  on 
Feb  10  where  it  will  succeed  bun- 
rise."  Four  days  later,  the  picture 
will  open  at  the  Gaiety,  New  York, 
where   it   will  replace   "Chicago. 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — While  no  objection 
will  be  interposed  to  the  Keith-Albee- 
Orpheum  merger  by  the  Dept.  of 
Justice,  the  department  will  keep  in 
close  touch  with  the  operations  of 
the  consolidation  as  it  does  with  all 
other   merger   activities. 

At  the  department,  it  is  explained 
that  hearings   are   being  held  on   the 
(Continued   on  Page   11) 


40  BEST  OF  1927  LISP 
BY  NATl  REVIEW  BOARD 


Annual  selection  of  the  40  best 
pictures  of  1927  of  the  National 
Board  of  Review  was  made  public 
yesterday.  Most  of  the  pictures  are 
cited  for  all  around  excellence  but 
some  only  for  particular  merit  of 
(Continued  on  Page  11) 


Says  Producers  Rejected 
200  Plays  and  Books 

Two  hundred  books  and  plays  of 
best  seller  rank  were  rejected  by  pro- 
ducers, who  are  endeavoring  to  main- 
tain high  picture  standards,  Carl  E. 
Milliken  of  the  Hays  office  told  the 
Church  and  Dramas  Ass'n.,  New 
York. 


I 


THE 


DAILV 


Thursday,  January  19,  ts| 

ilTlllllllill*!!—— MMMMMMiM^Jf^ 


foL  XLIII  No.  16   Thursday,  Ian.19, 1928   Price  5  Cents 


iOHN  W.  ALICOATE 


Publisnti 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y-  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica^ 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4729.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  1.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


Fox  Film  "A"  rose  IJi  points  in  yester- 
day's market  while  other  film  issues  figured 
in  only  fractional  changes.  The  same  stock 
also  led  in  the  trading,  with  14,000  shares 
changing    hands. 

High    Low    Close      bales 

*Am.    Seat.    Vtc 39Ji       

*Am.    Seat.    Pfd 48           .... 

•Balaban     &     Katz 68%       

»Bal.    &   Katz    Vtc ^7H       •••• 

Eastman    Kodak     ..164^4    1645i  164^         100 

♦East.  Kodak  Pfd 129  

*tFilm  Inspection 4J^       .... 

*First  Nafl  Pfd 104^       ...^ 

Fox   Film   "A"    ...   86%     84  85H   14,000 

tFox   Theaters   "A"  -21^     20^  20%     1,500 

•intern'l  Project ....  10           .... 

ttKeiths  6s  46  ....   99J4     99^  99J4         ,2 

Loew's,    Inc 59         57%  57 Ji        300 

tJLoew's,  6s  41WW.107       106J4  107                2 

ttLoew's,6s41x-war.  10654   100^4  lOO'A           17 

M-G-M     Pfd 25J4     25%  25  J^        300 

*M.   P.  Cap.   Corp 7}^       

Pathe    Exchange    . .     4  4  4  

Pathe   Exch.    "A"..    17%     17^  17}4       .... 

ttPathe   Exch.    7s37  81         81  81                 1 

Paramount  F-L  ....112%    lllji  112          4,500 

•Paramount  Pfd 121^       .... 

tTPar.Bway.5/2s51.103       102J4  102Ji            2 

**Koxy     "A"     25         23         

**Roxy    Units    28         26  

**Roxy  Common   . .      7  6         

Skouras   Bros 41         39 

Stan.    Co.   of   Am...    5254      51%      51%       

*tTrans-Lux  Screen 3J4       •••• 

**United  Art.   Com.   15         13         

♦♦United    Art.    Pfd.   85  80  

♦Univ.    Pictures     ..    24%      24%  24%         100 

Univ.    Pict.    Pfd...   98 1^     98  98              40 

tWarner     Bros.      ..    14%      14  14             SOU 

Warner  Bros.   "A".   22 M     22  22         2,400 

•Last  Prices  Quoted   •*Bid   and    Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


Cameramen  Plan  First 
Annual  Dinner  on  Feb.  9 

International  Photographers  of  the 
M.  P.  Industries  will  hold  their  first 
annual  dinner  at  the  Army  and  Navy 
Club,  New  York,  Feb.  9.  Nils  T. 
Granlund,  known  as  "N.T.G.,"  will 
be  in  charge  of  the  entertainment  and 
Walter  Scott  will  be  toastmaster. 

Guests  expected  to  attend  include: 
Billy  Bitzer,  president  of  the  Inter- 
national Photographers,  who  will 
come  from  Hollywood;  D.  W.  Grif- 
fith, William  J.  Canavan,  president, 
and  Harry  Dignam,  vice-president  of 
the  International  Alliance,  Will  H. 
Hays,  Hugh  Frayne  of  the  American 
Federation  of  Labor  and  George  E. 
Blair  of  Eastman  Kodak. 


Sterling  Adds  Five 

States  to  Distribution 

Contract  signed  between  Henry 
Ginsberg,  president  of  Sterling,  and 
J.  T.  Sheffield  of  the  Columbia  ex- 
change in  Denver,  gives  Sterling  five 
additional  states  on  distribution  of 
product.  These  are  Colorado,  Wyom- 
ing, New  Mexico,  Utah  and  southern 
Idaho  in  which  the  Sterling  "Eight" 
will   be   distributed. 


Burger  Made  District  Head 

Samuel  N.  Burger,  former  special 
representative  and  more  recently  act- 
ing supervisor  of  the  New  York  state 
division  for  M-G-M  has  been  ap- 
pointed district  manager  for  the  area 
which  embraces  New  York,  Albany 
and  Buffalo. 


Mathewson  Joins  Pathe  News 

Atlanta — Tracy  Mathewson  has  re- 
signed from  Fox  News  and  joined 
Pathe  News.  A.  B.  Chereton  has 
been  sent  to  Atlanta  by  Fox  to  suc- 
ceed him. 


Fire  at   Oklahoma  House 

Walters,  Okla.  —  The  Wollman, 
owned  by  A.  R.  Patterson,  caught 
fire  from  the  film  in  the  projection 
room,  causing  $5,000  damage.  The 
show  was  crowded  at  the  time,  but 
due  to  good  management  the  patrons 
left  quietly  and  no  one  was  injured. 


Greenwald  Named  to  Cleveland  Post 

Cleveland    —    Frank       Greenwald, 
formerly  manager  of  the  Greenwald 
Griffith    exchange,    has    been    named 
manager    of    the    Orpheum    by    Paul 
Gusdanovic. 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louii 
Stock   Exchange  and   Stanley   in   Philadelphia. 


Fire  Destroys  House 

Millsboro,  111. — Fire  completely 
destroyed  the  Schram  at  a  loss  of 
$10,000. 


TO-LET 
FLOORS  &  OFFICES 

VAULT  ACCOMMODATIONS 

218  WEST  42  ST. 


Gusdanovic   Opening  Another 

Cleveland,  O. — Paul  Gusdanovic's 
new  house  on  East  185th  St.  near 
Lake  Shore  Blvd.  will  be  completed 
about  March  1.  It  will  have  1,600 
seats  and  has  been  christened  the 
La  Salle. 


Reopen  Loring  at  Riverside 
Riverside,  Cal. — West  Coast  The- 
aters has  reopened  the  Loring  under 
a  policy  of  first  and  second  runs.  Irl 
Wilson,  former  assistant  manager  at 
the  Regent,  has  been  appointed  house 
manager  of  the  Loring  under  super- 
vision of  resident  manager  Stannard. 


Duane,  Ky.,  House  Bums 

Duane,  Ky. — The  Liberty,  operated 
by  Peter  Cassinelli,  has  been  de- 
stroyed by  fire. 


And  That's  That 


By  PHIL  M.  DALY 


LOUIE  RYDELL,  of  "Variety" 
who  disagrees  with  Patrick 
Henry  on  his  w.k.  speech  on  lib- 
erty, takes  the  long  leap  into  matri- 
mony this  week.  Farewells  to  Lou's 
days  as  a  single  turn  were  said  at 
the  Tavern  Tuesday  by  the  boys  of 
his  office.  Sime  Silverman  was  host 
de  luxe. 


A  few  wisecracks  from  "The  Palace 
Review,"  snappy  house  organ  of  the 
Palace,  Hamilton,  O. 


A  cross-eyed  girl  may  be  good,  but 
she  don't  look  straight. 


Many  a  man  is  driven  to  drink  by 
his  wife,  but  a  lot  more  take  to  it 
naturally. 


Stockings  were  invented  in.  the 
eleventh  century,  but  were  not  dis- 
covered   until    the    twentieth. 


A    quartette   is   four   people    who 
think  the  other  three  can't  sing. 


It  takes  a  half  dozen  governments 
to  decide  on  a  program  of  disarma- 
ment, but  the  women  don't  need  any 
convention   to  make   them   disrobe. 


Guild  Resuming  at  Cameo 

The  Film  Arts  Guild  will  resume 
consecutive  presentations  at  the 
Cameo,  New  York  commencing  about 
Feb.  10. 


Photographs  Inside  the   Body 

Invention  of  a  device  for  taking 
moving  picture  inside  the  human  body 
is  credited  to  Dr.  J.  F.  Montague 
of  the  Bellevue  Clinic  of  New  York, 
consisting  of  a  camera  to  which  is 
fastened  a  long  thin  tube,  containing 
lenses  and  a  battery  of  minute  but 
powerful  lights.  The  patient  swallows 
the  tube,  the  lights  are  turned  on, 
the  camera  clicks,  and  the  celluloid 
is  developed  in  the  ordinary  manner. 

Competition  Ended  at  Malvern,  Ark. 

Malvern,  Ark. — The  Liberty,  closed 
since  November,  has  been  reopened 
by  the  De.  E.  Fitton  Co.,  which  pur- 
chased the  house  from  C.  N.  Jenkins. 
The  Pastime,  which  the  company 
owns,  will  only  be  open;  on  Saturdays. 
J.  B.  McReynolds,  former  manager 
of  the  Pastime,  is  managing  the 
Liberty. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 
1600  Broadway,    New  York  City 

Phone  P«nn.  3580 


Syracuse  Fans  Discuss   (f^ 
Ten  Best  Pictures  Balll 

Syracuse,  N.  Y. — A  special  pj., 
formance  was  tendered  to  the  |[ 
winners  in  the  "Syracuse  Heraldi'i 
symposium  of  "Ten  Best  Pictures  1: 
1927"  at  the  Regent.  Chester 
Bahn,  dramatic  critic  of  the  nev! 
paper,  organized  the  symposiil ' 
which  was  suggested  by  the  FILJ : 
DAILY  Ten  Best  selections  for  1 1 
1928  YEAR  BOOK.  I 

A  dinner  for  the  club  was  held  l^'t 
night.  ij 

F.  &  R.  and  Publix  Openiw! 
Mpls.  Theater  in  Martj 

Minneapolis — Construction    of  tj| 
Minnesota,  being  built  by  Northwi' 
Theaters  (Finkelstein  &  Ruben),  a 
Publix,   is   entering   final   stages  wil 
opening    of    the    theater,    largest  tji 
tween  Chicago  and  the  Pacific  Coa 
slated  for   March.      The   theater  wj 
sponsored  by  Publix,  and  during 
course  of  its  construction  a  pari 
ship    deal    was    closed    between 
company  and  F.  &  R. 


Midwest  Buys  Three 
Dodge   City,   Kans.— W.   R.   xnp    , 
has  been  appointed   manager  of^ 
Crown.    Cozy    and    Besson    by   M4 
west  Theaters,  which  purchased 
theaters  from   W.   H.    Harpole. 


Trowbridge  Back  from  Chicai 

Carroll  S.  Trowbridge,  as  persi 
representative  of  Douglas  Fairb 
has  returned  from  Chicago  whe: 
arranged    for    the    opening    of 
Gaucho"   at  the   new  United  Ai 
theater. 


Renaldo    Goes    to    Coast 

Duncan  Renaldo,  who  last  appei 
in  the  male  lead  of  "Romany  Lo' 
TiiTany  color   film,   has   gone   to  (j 
Coast.  ; 


A  Million  Feet  of  i 
Everything 

FILM  LIBRARY  SCENES 

Stone  Film  Library 

220  W.  42nd  St.  Room  612 

Phone  Wisconsin  0248 


To  Distributors 

OR 

State  Right  Buyei 

A  SUPER  FEATURE 

UP  TO  DATE 

8  1  3. 

AN  ARSENE  LUPIN 

ADVENTURE  STORY 

BY 

MAURICE  LEBLANC 

WITH  ALL  STAR  CAST. 

WALLACE  BEERY 

LAURA  LA  PLANTE 

RALPH  LEWIS 

WILLIAM   V.   MONG 

J.    P.    LOCKNEY 

WEDGE  NOWELL 

AND    OTHER    NOTABLE^ 

PREVIOUSLY  RELEASED  BY 

ROBERTSON    COLE    CO.,    NOV, 

1920.      LENGTH    6123    FT. 

CELEBRATED   AUTHORS 

SOCIETY,   Ltd.,  '1 

68   West    56th    St       Circle   2396    I 


1 


FOX  NEWS  WINS 


in  the  greatest  airplane 
race  in  newsreel  history, 
delivering  the  pictures 

of 

'^resident  Coolidge^s 
eception  in  Havana 


■ 


brought  direct  from 
Cuba  by  aerial  relay 

IRST  to  Broadway 

and  to  all  its  first-runs  in 
- —  the  nation  by  air-mail        ° 


THE 


■^ah 


r 


DAILY 


Thursday,  January  19,  192, 


Dynamite 

(Continued   from   Page    1) 

soon  have  the  same  dear  old  pub- 
lic in  that  frame  of  mind  that  they 
will  take  nothing  less  than  a  $3.00 
show  at  picture  prices.  Take  the 
case  of  any  well  known  picture 
star.  Every  picture  he  or  she 
makes  must  be  better  than  the  last, 
regardless  of  its  own  inherent  val- 
ue. So  with  presentations.  They 
must  be  bigger  and  better  and 
MORE  COSTLY  each  week  with 
the  natural  result  of  decreasing  al- 
ready dangerously  low  profits.  We 
know  of  at  least  three  big  houses, 
in  less  than  a  Pullman  jump  from 
the  Pennsylvania  station  that  are 
now  losing  five  thousand  frogs  a 
week.  A  not  insignificant  amount 
even  in  the  picture  business.  And 
this  in  times  that  are  supposed  to 
be  good.  What  will  happen  when 
real  bad  times  come  along? 

Reactions  do  come  as  surely  as 
the  bills  on  the  first  of  the  month. 
Then  you'll  have  a  natural  falling 
oflf  at  the  box-ofifice  and,  as  a  re- 
sult, a  hurried  curtailment  of  the 
presentation  scheme  to  make  both 
ends  meet.  With  that  will  come 
the  natural  dissatisfaction  of  pa- 
trons accustomed  to  the  present 
big  program  and  a  further  falling 
ofif  in  attendance  with  the  subse- 
quent alienation  of  valuable  pa- 
tronage that  has  taken  pictures 
years  to  build.  The  public  can 
always  find  amusement  of  some 
kind  or  other.  And  you  can't  turn 
magnificent  picture  houses  costing 
millions  into  cafeterias,  garages  or 
manicure  parlors. 

Back  to  the  Picture 

We  are  certainly  not  out  of 
sympathy  with  every  person  mak- 
ing every  legitimate  dollar  he  can 
in  this  old  world.  Certainly  the 
going  is  hard  enough  for  most  of 
us.  However,  there  are  certain 
presentation  elements  that  are  all 
out  of  proportion.  The  artist  or 
attraction  that  received  a  thousand 
dollars  a  week  before  presenta- 
tions is  rjow  getting  two,  three  or 
four  from  the  picture  houses.  The 
featured  organist,  who  does  not 
play  one  whit  better  now  than  he 
did  five  years  ago  when  he  was 
getting  a  hundred,  now  gets  five 
hundred.  Back  stage,  in  many  in- 
stances is  costing  more  to  run  than 
all  the  rest  of  the  house.  What 
suflFers?  PICTURES,  of  course. 
Apply  the  money  that  you  are  now 
spending  on  presentations  to  ad- 
vertising and  exploiting  your  pic- 
ture to  the  public.  Get  "Back  to 
the   Picture."     A  presentation  at 


most  lasts  a  week.  Its  good  will 
goes  out  the  stage  door  with  the 
trunks  of  the  performer.  Build 
good-will  for  your  house,  that  will 
last,  for  pictures  you  are  showing, 
for  the  pictures  you  will  continue 
to  show  for  years  and  years.  You 
have  the  greatest  industry  in  the 
world.  Its  splendid  foundation 
stones  were  built  every  square  inch 
on  pictures.  Don't  chisel  those 
stones  away  and  attempt  to  re- 
place them  with  toy  blocks  labeled 
presentations  which  are  in  reality 
boxes  containing  dynamite. 

The  legitimate  stage  of  America 
was  ruined  through  its  own  care- 
lessness. Don't  forget  that.  We 
do  not  mean  that  there  will  not 
always  be  room  for  a  Roxy  or  its 
equivalent.  They  are  the  unusual 
with  conditions  entirely  unlike  the 
localized  house. 

Pictures  in  Picture  Houses 

And  if  it  is  not  out  of  order 
and  merely  as  a  suggestion  why 
not  try  putting  your  good  pictures, 
your  so-called  specials,  directly  in- 
to the  picture  houses?  How  many 
pictures,  placed  in  legitimate 
Broadway  theaters  during  the  past 
five  years  have  made  money? 
Some  have  not  even  paid  expenses. 
You  stopped  kidding  the  exhib- 
itor with  the  false  hokus-pokus- 
B roadway-run-gag  years  ago.  Now 
your  kidding  no  one  but  yourself, 
and  to  the  aggregate  tune  of  plenty 
simply  because  the  other  fellow  is 
doing  it,  too.  Some  road  show 
attractions  make  money,  to  be 
sure,  but  as  a  general  rule  they  are 
simply  taking  that  money  from  the 
public  through  expensively  rent- 
ed theaters  that  would  come  back 
twofold  through  regular  picture 
channels.  Chaplin  in  "The  Cir- 
cus" could  probably  run  indefinite- 
ly in  a  medium-sized,  legitimate 
house  at  advanced  prices.  Instead 
he  is  now  breaking  all  records  at 
the  Strand  and  in  doing  so  is  mak- 
ing more  new  friends  and  holding 
more  old  ones  for  the  picture  in- 
dustry than  all  the  presentations 
shown  everywhere  in  a  year. 

And  Here's  a  Thought 

Our  mind  runs  back  a  few 
years  to  a  journey  we  took  with 
the  most  lovable  man  the  picture 
business  has  ever  known.  Our  talk 
ran  to  the  acquisition  of  theaters, 
their  policy  and  management.  At 
that  time  he  had  built,  bought  or 
acquired  more  theaters  than  any 
man  in  the  world.  As  we  recall, 
his  very  words  were  "I  never 
buy  or  build  a  house  that  cannot 
at  least  break  even  in  bad  times." 


And  this  from  Marcus  Loew,  a 
man  who  knew  his  public. 

The  future  of  the  motion  pic- 
ture business  does  not  alone  turn 
on  this  phase  which  is  but  one 
consideration  in  a  field  of  many. 

Production,  in  spite  of  many 
honestly  directed  efforts  and  sin- 
cere attempts  at  economy  is  still 
a  quagmire. 

Distribution  is  uneconomic  and 
far  too  expensive, ,  as  now  consti- 
tuted, for  all  companies. 

New  financing  each  year  to  the 
tune  of  millions  cannot  continue 
indefinitely. 

Competitive  building  in  cities 
now  overseated  is  destructive  and 
ruinous. 

The  foreign  situation  is  becom- 
ing more  involved. 

But  more  on  these  subjects  later, 
for  as  Will  Rogers  would  say : 
"It's  a  long  story." 


1,200  Attend  Cleveland  Ball 

Cleveland — About  1,200  employes 
and  friends  participated  in  the  annual 
Loew's  Ohio  Theaters,  ball  held  in 
the  State  lobby.  There  were  games 
and  dancing.  Joseph  Laronge,  vice 
'president  of  Loew's  Ohio  Theaters, 
was  host. 


Two- Week  Runs  Policy 
of  Greenwich  Village 

Two-week  runs,  with  a  cordial  atti- 
tude toward  independent  producers, 
will  be  the  policy  of  the  Greenwich 
Village  theater,  New  York,  which  re- 
opens Feb.  12  under  management  of 
N.  Brewster  Morse.  "The  screen 
of  the  Greenwich  Village  Theater  is 
not  and  will  not  at  any  time  be  con- 
trolled by  motion  picture  producing 
or  distributing  organization,"  states 
Morse.  "Pictures  which  are  sugges- 
tive, obscene  or  otherwise  of  ques- 
tionable character  will  not  be  shown 
at  the  theater,"  he  declares. 


Structural  Workers'  Striki 
Holds  Up  St.  Louis  Projecj 

St.  Louis — Work  on  the  new  Fo;l 
Grand  and  Washington  Blvds.,  is  bij 
ing  held  up  on  account  of  a  striki 
of  structural  steel  workers.  Th 
structural  workers,  it  is  said,  werj 
called  out  by  the  Internatiomf 
Ass'n  of  Bridge,  Steel  and  Ornamer 
tal  Iron  Workers,  because  of  labc' 
difficulties  involving  the  Fox  hous' 
being  built  at  San  Francisco.  j 

The  San  Francisco  project,  state! 
A.  M.  Frumberg,  president  of  thj 
Theater  Realty  Co.,  Fox  subsidiari. 
which  is  erecting  the  building,  is  bc 
ing  carried  ou!  with  non-union  laboij 
This,  he  said,  is  being  done  at  th] 
direction  of  the  Bank  of  Italy,  whic' 
is  building  the  San  Francisco  house' 

Radio  Proving  Asset  to   I 
Industry,  E.  Cohen  Sayl 

Radio  has  ceased  to  be  a  bugaboi 
to  the  industry,  stated  Emanua 
Cohen,  editor  of  the  ParamounI 
News,  in  an  address  to  the  InstitutS 
of  Radio  Engineers,  which  he  sayl 
is  proved  by  the  fact  that  many  o 
the  larger  companies  are  utilizing  th 
radio  as  a  means  of  popularizin 
their  stars  and  pictures.  He  cite 
many  instances  where  various  pre 
ducers  are  cooperating  with  radio  i 
the  form  of  tie-ups.  radio  clubs,  an 
special  broadcasting  programs.  In 
stead  of  hurting  the  industry,  th 
radio  will  continue  to  be  of  vast  ai 
in  increasing  picture  revenue,  he  saic 


"U"  Minneapolis  Branch  Moves 

Minneapolis — The  Universal  ex- 
change has  moved  into  its  new  home 
at  1105  First  Ave.  N.,  in  a  newly 
constructed  building  which  also 
houses  the  First  National  branch. 


Allen  Adopts  Saturday  Change 

Cleveland — The  Allen  now  is  offer- 
ing its  weekly  change  of  program  on 
Saturday  instead  of  Sunday. 


Leonard  Bishop  at  Detroit 

Ottawa — Leonard  Bishop,  formerly 
manager  of  the  Regent,  and  previous- 
ly manager  of  various  theaters  in 
western  Canada  for  Famous  is  in 
Detroit,  where  he  is  associated  with 
the  Hollywood  theater. 

New    House    for    Mount    Holly 

Shelby,  N.  C. — Beam  and  Plummer, 
operating  the  Palace,  Bessemer  City, 
and  the  Princess  and  Lyric  here, 
have  signed  contracts  for  the  erec- 
tion of  a  new  500-seat  theater  at 
Mount  Holly.  Beam  says  the  new 
house  will  be  in  operation  by  March 
1st. 


tedl> 


$200,000  Picture  Tax      ^ 
for  New  York  Stafe 

Albany — A   motion    picture    ti 
$200,000  is  included  among  the 
cial  taxes  in  the  budget  submitted! 
Governor    Smith    to    the    Legislatfln 
which  will  aid  in  giving  the   Stal 
free  cash  surplus.  ai 

Form  Central  States  Corp. 
Dover,  Del. — The  Central  State 
Theater  Corp.  has  been  chartew 
with  5,000  shares  to  engage  in  t^ 
atrical  enterprises.  The  incorpoil 
tors  are  S.  L.  Mackay,  L.  C.  Chrig; 
and   H.   Kennedy  of  Wilmington., 


Lease    Chicago    Vendome 

Chicago — At  a  total  rental  of 
000  the  Vendome  at  3143-47  % 
State  St.  has  been  leased  by  B 
Vendome  Theater  Co.  for  20  yeaift 


Hold  Up  Theater  Manager 

Chicago   —   A   bandit   invaded 
apartment  of  S.  Greenburg,  mana 
of    the    Alcyon    in     Highland    Pa 
above  the  theater,  and  forced  himj 
accompany    him    to    the    theater 
and  hand  over  $2,000.  7  ft 

Johnstown  House  Burns 

Johnstown,    N.   Y.  —  The   Grad 
owned  by  the  Miralete  Co.  and  lea 
ed  by  William  G.  Smalley,  burnedj 
the   ground.     The   cause   of  the 
is  not  known. 


New  Winston-Salem  House 

Winston-Salem,  N.  C. — The  Rl 
new  colored  theater,  is  to  open  ati 
early  date,  and  will  be  operated  una 
the  supervision  of  R.   D.   Craver. 


Again  Pathe  News 
fulfills  its  reputa- 
tion for  dependable 
service 


with  first  pictures  of 

PRESIDENT'S     ARRIVAL 

IN  HAVANA 

By  double  airplane  service  these  pictures 
appeared  in  Pathe  News  ahead  of  others 
while  the  pictures  of 

COOLIDGE     ADDRESSING 
PAN-AMERICAN    CONGRESS 

were  included  as  a  second  edition  of 
PATHE  NEWS  regular  issue 

PATHE  NEWS  means  SERVICE  to  THEATRES 


•"I'l 


DAlLY\    Thursday,  Jan.  19,  1928 


Richard  Dix  Leaving  Paramount? 

Universal  Shutdown  from  Six  to  Eight  Weeks — Announcement  Paramount  Bought  "Burlesque"  Premature — 
De  Mille  to  Star  Jacqueline  Logan — Rogell  Leaving  F.  N.? — Renee  Adoree  Injured — Other  Coast  News 


SALARY  ROW  MAY  LEAD  TO 
BREAK,  RJPORTS  STATE 

Richard  Dix  may  leave  Paramount 
upon  completion  of  his  present  con- 
tract, it  is  reported.  No  verification 
of  the  report  has  been  received,  but 
it  is  understood  that  difficulties  are 
due  to  salary  conditions. 

The  star,  it  is  stated,  refused  to 
renew  his  contract  unless  he  receives 
an  increase  in  salary,  which  the  com- 
pany is  not  inclined  to  grant. 

His  position  is  similar  to  that  of 
other  players,  option  on  whose  ser- 
vices, calling  for  salary  increases,  are 
not  being  taken  up  by  producers. 
These  players  are  being  offered  re- 
newals at  the  same  salaries  they  have 
been  receiving.  Some  are  refusing 
to  renew,  while  others  are  signing  at 
the  same  figure. 


Auto  Mishap  Results  in 
Injury  to  Renee  Adoree 

Renee  Adoree,  as  co-star  with  Con- 
rad Nagel  in  Universal's  new  feature, 
"The  Michigan  Kid,"  was  painfully 
injured  when  on  her  way  to  loca- 
tion when  the  automobile  in  which 
she  was  riding  was  hit  while  avoid- 
ing a  truck.  Miss  Adoree  was  thrown 
against  the  driver's  seat  and  her  eye 
cut  by  the  meter.  She  will  be  con- 
fined to  her  home  for  at  least  a 
week. 


Wilson  on  T-S  Staff 
Jerome  N.  Wilson  has  been  added 
to  the  Tiffany-Stahl  scenario  staff. 


Change  in  Ralston  Cast 

Noble  Johnson  is  to  supplant  Mal- 
colm Waite  in  the  cast  of  Esther 
Ralston's  next  Paramount  picture, 
"Something  Always  Happens." 


Fifth  Sterling  Started 
Phil  Rosen  has  started  direction  of 
"Marry  the  Girl,"  fifth  picture  on 
the  Sterling  schedule.  Barbara  Bed- 
ford and  Robert  Ellis  are  co-featured 
in  a  cast  including:  Florence  Turn- 
er, Al  Roscoe,  Paul  Wiegel,  De  Witt 
Jennings   and   Freddy   Fredericks. 


Added  to  Ralston  Cast 

Roscoe  Karns  and  Jim  Pierce  have 
been  added  to  cast  of  "Something 
Always  Happens,"  Esther  Ralston's 
next  picture  to  be  directed  by  Frank 
Tuttle. 


Guiol  Making  New  Chase  Comedy 
Fred  Guiol  is  directing  the  new  Hal 
Roach  comedy  starring  Charley 
Chase.  James  Parrot,  who  usually 
directs  Chase,  is  making  Max  David- 
son's new  comedy. 


Jacqueline  a  Star 

Jacqueline  Logan  will  be 
starred  by  Cecil  B.  De  Mille. 
The  first  picture  under  the 
new  arrangement  will  be  "Fire 
Mountain." 


"Burlesque"  Not  Bought 
by  Paramount,  Lasky  Says 

Announcement  that  Paramount  had 
acquired  screen  rights  of  "Burlesque," 
was  premature,  and  the  deal  has  not 
been  closed,  Jesse  L.  Lasky  stated, 
prior  to  his  departure  with  Walter 
Wanger  for  New  York.  Negotiations 
still  are  pending  for  purchase  of  the 
play. 


Don  Cobb  Is  Appointed 
Story  Editor  at  Universal 

Don  Cobb,  for  five  years  assistant 
story  editor  of  Universal  Pictures, 
has  been  assigned  the  position  of  edi- 
tor following  resignation  of  Frank 
S.    Beresford. 


King  Using  Incandescents 
for  New  Talmadge  Film 

Incandescent  lighting  will  be  used 
in  production  of  "A  Woman  Dis- 
puted," Norma  Talmadge's  next  pic- 
ture for  United  Artists.  Henry  King 
will  direct  the  picture  which  will  be 
started  Jan.  25. 


Johnson  to  Title  "Doomsday" 

Julian  Johnson  has  been  assigned 
by  Paramount  to  title  "Doomsday," 
Horence  Vidor's  new  Paramount  pic- 
ture. Gary  Cooper  plays  the  lead  and 
the  cast  includes  Lawrence  Grant. 
Rowland  V.  Lee  is  director. 


George  Marion  to  Title  "Abie" 
George  Marion,  Jr.,  is  to  title 
"Abie's  Irish  Rose,"  and  Bebe 
Daniels'  next  picture,  "Feel  My 
Pulse."  The  titles  for  "Abie,"  it  is 
announced  by  Paramount,  will  in- 
clude excerpts  from  the  play. 


Brower  in  "The   Patriot" 

Robert  Brower  has  been  added  to 
cast  of  "The  Patriot"  Emil  Jannings' 
next  Paramount  picture,  which  is  be- 
ing directed  by  Ernst  Lubitsch.  In 
tlie  cast  are  Florence  Vidor,  Lewis 
Stone,  Vera  Voronina  and  Tullio 
Carminati. 


Additions  to  "U"  Cast 
Lloyd  Whitlock,  Virginia  Grey, 
Maurice  Murphy  and  Adolphe  Milar 
have  been  added  to  cast  of  "The 
Michigan  Kid,"  which  co-features 
Renee  Adoree  and  Conrad  Nagel  for 
Universal. 


E 


E 


Universal's  studios  will  be  closed 
some  time  next  month  for  a  period 
of  six  to  ten  weeks,  it  is  declared 
by  H.  M.  Henigson,  in  outlining  the 
cause  of  the  shutdown.  The  com- 
pany is  18  months  ahead  on  its  pro- 
duction schedule  and  fears  that 
styles  of  dress  may  change  between 
time  of  production  and  exhibition  of 
the  pictures   on  the   screen. 


No  Statement  on  Report 
Al  Rogell  Joins  M-G-M 

No  statement  has  been  forthcom- 
ing on  report  that  Al  Rogell  might 
terminate  his  association  with  First 
National  and  join  M-G-M.  Rogell 
now  is  contemplating  an  all-American 
drama,  to  be  filmed  in  key  cities  in 
association  with  a  number  of  exhibi- 
tors, and  also  has  screen  rights  to 
"God  and  the  Groceryman,"  by 
Harold  Bell  Wright,  a  sequel  to  "The 
Little  Shepherd  of  Kingdom  Come." 


Brenon's   Next  "My  Woman" 

"My  Woman"  is  to  be  Herbert 
Brenon's  next,  scheduled  for  United 
Artists  release.  The  director  now  is 
making  "Laugh,  Clown,  Laugh,"  star- 
ring Lon  Chaney  for  M-G-M. 


June  Collyer  Gets  Contract 
Fox   has   signed   a   long   term   con- 
tract with  June  Collyer. 


Roland  Opposite  Norma 

Gilbert  Roland  is  to  appear  opposite 
Norma  Talmadge  in  "The  Woman 
Disputed,"  the  star's  next  for  United 
Artists  which  Henry  King  will  di- 
rect. 


Farrow  Joins   Paarmount   Writers 

John  Farrow,  scenarist  and  author 
of  a  number  of  originals  produced 
during  the  past  year,  has  been  added 
to  the  writing  staff  at  Paramount. 


Johnnie  Morris  Cast 

Johnnie  Morris  has  been  cast  in 
Esther  Ralston's  latest,  "Something 
Always  Happens."  Neil  Hamilton 
will  be  leading  man.  The  story  is 
an  original  by  Director  Frank  Tuttle. 
adapted  to  the  screen  by  Raymond 
Cannon  and  Florence  Ryerson. 
Others  already  selected  are  Sojin, 
and    Charles    Sellon. 


New  Laurel-Hardy  Comedy  Titled 

Stan  Laurel  and  Oliver  Hardy  have 
completed  "The  Finishing  Touch." 
Ed  Kennedy  and  Dorothy  Coburn  are 
in  the  cast. 


A  Little 

from  **Lots** 


By    RALPH    WILK 


H  oily  wool' 

NEIL  HAMILTON  is  now  a  mem 
ber  of  "royalty."  Following  thi 
role  of  an  oil  king  in  "The  Show 
Down,"  Neil  was  cast  for  the  par; 
of  Crown  Prince  Alexander,  heir  ti 
the  throne  of  Russia,  in  "Thi 
Patriot." 

*  *         * 

Our  Passing  Show:  Jack  Ludei, 
and  Arthur  Housman  figuring  (• 
mathematical  problem;  Kit  Guan 
and  Henry  Lehrman  buying  shirt 
in  a  Hollywood  Boulevard  stort^ 
Norman  Burnstine  dining  mi  Sanl 
Monica. 

*  *         * 

If  you  like  statistics,  you  should  b, 
interested  in  knowing  that  Grove! 
Jones  has  written  227  screen  storic' 
and  directed  129  other  motion  pic,; 
tures.  "I've  worried  and  labored 
over  too  many  screen  stories  to  dlj 
anything  but  smile  when  I  hear  re; 
marks  about  the  machine-like  way  i' 
which  screen  stories  are  created,! 
said  Grover. 


One  of  the  most  interesting 
writers  to  come  to  Hollywood 
is  Bob  Carr,  18-year  old 
youngster,  who  started  writ- 
ing in  a  little  town  hidden  in 
the  corn-belt  of  Ohio.  The 
town  is  Ashley  and  there  Bob 
wrote  while  working  in  o, 
wholesale  house.  He  is  truly 
a  born  story-teller  and  dic- 
tated stories  before  he  was  old 
enough  to  spell.  Bob's  "for- 
tune" was  seven  cents  when 
he  received  a  check  in  four 
figures  for  a  serial  story. 
Our  good  friend,  "Ham" 
Thompson  of  New  York,  7vho 
is  a  literary  agent,  disposed 
of  the  story  in  12  days. 


K 


:  f 

I 


By  the  way.  Bob,  who  is  writii 
for  Paramount,  has  been  here  onlyj 
few  days,  but  is  already  a  confirmf 
California  booster.  He  is  a  stude;(  i| 
of  Judge  Ben  Lindsey's  books  ar 
admits  having  come  under  the  Sii 
clair    Lewis    influence. 


"Am,erican  made  films  are 
more  perfect  in  detail  than 
those  made  by  Germany,"  ac- 
cording to  Lieut.  Rudolph 
Schad,  ex-member  of  the 
Bar  071  Von  Richto  fen's  fa- 
m,ous  flying  circus,  who  was 
the  technical  director  on  "The 
Legion  of  the  Condemned." 


J 


i 


{ 


NE  GRiAT 


DEFINITE  production  plans  for  the  next  five  years  are  so  far  advanced  that  almost 
half  of  next  season's  product  is  already  finished.  Box-office  demonstrations  of  the 
value  of  outstanding  Fox  specials  will  convince  the  most  skeptical  film  buyers, 
during  the  next  five  months,  that  no  theatre  can  afford  to  be  without  Fox  Films. 

Did  your  opposition  play  "7th  Heaven"  and  "What  Price  Glory"  Or  were  you  as  smiart 
as  Fred  A.  Miller  of  the  Carthay  Circle  Theatre,  Los  Angeles? 

He  did  such  tremendous  business  with  these  Fox  pictures  that — with  the  product  of 
every  studio  to  choose  from — he  has  contracted  with  Fox  to  play: 

4417*^%«««A     ^^  rfc  ^m  J  ^J     the  maelstrom  of  emotion  produced  by  John  Ford 
r  If  Ulr     9tf  Il9  from  the  story  of  Miss  1.  A.  R.  Wylie. 

44C^^^AA^       A  <%f*|f^^  ^^      Frank    Bor:age's    love   lyric   in    which   Janet 
^  •»*  WW  %f     ^^ngVA  Gaynor  and  Charles  Farrell  actually  rise  be- 

yond their  heavenly  heights  in  "7th  Heaven." 

"The  Red  Dancer  [i-  **   "'"  Raoui  waish-s  produc 


.Moscoivj 


tion  featuring  Charles 


Farrell  and  Dolores  Del  Rio. 

44 

Gaynor,  Farrell  Macdonald,  Charles  Morton,  Mary  Duncan,  and  Nancy  Drexel. 


#a%f^^^     yM     W\£^mT^%^^J      F.  W.  Murnau's  magic  bringing  to  the  screen 
A  »»C    4    M^^SwMm9  the   glamor  of  circus   life,   enacted    by  Janet 


All  of  these  pictures  come  to  you  for  general  re- 
lease in  next  season's  product,  and,  in  addition; 

44m^      ^«^  %M^^%mm9AA^^  the  most  sought-after   picture  of  the 

IflOVAlCr     XfmCft%?AU»  W  last  three  years,  directed  by  John  Ford. 


"Fazil" 


hotter  than  Sahara,  snappy  as  its  title,  beautiful  as  a  dream. 


^^^  •      ^^5^     inspiration  of  more  superlatives  than  reviewers  ever  un- 

SUIMTaSC  leashed  on  any  one  picture,  with  a  box-office  record  out- 

lined in  detail  on  the  next  three  pages.    For  Profit's  sake  read  every  word  of  it ! 


»•'«*« 


'* Sunrise''  First 

Berlin  (By  Cable) — A  vote 
conducted  by  "Der  Deutsche," 
in  25  countries  to  ascertain  the 
best  picture  of  1927  has  result- 
ed in  "Sunrise"  as  the  choice. 
"What  Price  Glory"  is  second. 


F.W 
MURNAU 

3heJ\loted  ToxDiredfor 

the  film  of  films,  the  best 
picture  of  this  year,  last 
year  and  all  the  years" 

according  to  the  New  York  Daily  News 


^1 


J^' 


i/10^ 


'■^ 


H 


^■!  -I 


'ifm 


TTo 


nnse- 1 


Smashes 

records  of  both 


L 


"7th  Heaven" 

and 

"  What  Price  Glory" 


in  Carthay  Circle  Theatre 

LOS    ANGELES 

where  pictures  are  booked  on  merit 
and  played  to  make  money 

In  the  first  5  weeks     $25010.48  better  than  "7th  Heaven'' 

in  the  same  theatre  ^.  $10,689*63  better  than 

"Sunrise"  total  was  |  "What  Price  Glory'' 

These  actual  figures  tell  their  own  story 
of  this  outstanding  success,  now  playing 

19th  week,  Times  Square  Theatre,  New  York 
6th  week,  Capitol  Theatre,  BerUn,  Germany 
6th  week,  Tuschinski  Theatre,  Amsterdam,  Holland 
5th  tceek,  Red  Mill  Theatre,  Stockholm,  Sweden 
2nd  week,  Fox-Locust  Theatre,  Philadelphia 


IMDEPCN  DENT 


"The  greatest  achieve- 
ment in  motion  pic- 
tures that  I  have  ever 
seen.  A  picture  of  this 
sort  increases  our  am- 
bitions and  makes  us 
happy  to  be  identified 
with  the   same   orofes- 


sion. 


— King  Vidor 


Director  of 

"The  Big  Parade" 


"One  of  the  most  outstanding  triumphs  of  the  screen." 

— Henri  Bernstein,  distinguished  dramatist. 

"It  is  so  tremendous  in  its  power,  so  engrossing  in  its  dramatic  magnificence,  that  it 
stands  alone  as  an  example  of  the  art  of  miction  pictures." 

— Rose  Pelsivick  in  the  Neiv  York  Evening  Journal. 

"SUNRISE,  the  superb  and  crowning  work  of  a  master." 

— M.onroe  Lathrop  in  the  Los  Angeles  Express. 

t"It  stands  alone  as  the  film  of  films." — Irene  Thirer  in  the  Netc  York  Daily  'News. 

"I  cannot  tell  you  how  delighted  I  am  with  SUNRISE  and  the  promise  that  it  holds  out 
of  bigger  and  better  things  in  the  film  industry." 

— Dr.  R.  S.  von  Kleinsmid,  president  of  the  University  of  Southern  California. 

"I  am  compelled  to  seem  extravagant  in  my  praise  of  the  picture  SUNRISE.  It  is  an  extra- 
ordinary achievement — one  that  deserves  to  be  considered  above  all  the  other  extraor- 
dinary achievements  in  the  miraculous  history  of  the  movies." 

— Robert  E.  Sherwood  in  TsicCaWs  Magazine. 

WILLIAM  FOX  Presentation 

with 

JANET  GAYNOR  and  GEORGE  O'BRIEN 


Story  by 
HERMANN  SUDERMANN 


Scenario  by 
CARL  MAYER 


If  01 


Wfii 


Jjpas 


; 


^ 


r 


ff 


rsday,  January  19,  1928 


THE 


DAILY 


11 


jss  Denies  Charge 
Intimidating  Board 

(Continued  from  Page  1) 
the  withdrawal  of  the  exhibitor 
trators  of  the  MinneapoHs  board 
arbitration  claiming  that  I  at- 
Dted  to  intimidate  the  arbitrators 
lat  board  by  setting  myself  up  as 
interested  seventh  arbitrator,  and 
my  conduct  would  result  in 
ing  it  impossible  for  the  mem- 
of  the  board  of  arbitration  to 
with  a  free  mind,"  Hess  said. 
SX  no  time  have  I  ever  in  any 
'attempted  to  intimidate  or  to  in- 
ice  the  arbitrators  of  the  Minne- 
is  board  of  arbitration,  or  of  any 
le  other  31  boards  of  arbitration 
he  United  States  or  to  set  my- 
up  as  a  seventh  arbitrator.  Nor 
my  conduct  in  the  past  in  any 
made  it  impossible  for  distribu- 
jr  exhibitor  arbitrators  to  honest- 
ach  a  just  determination  of  the 
:ers  submitted  to  them  as  mem- 
of  the  boards  of  arbitration. 

the  controversy  concerning  which  Mr. 
in  made  his  statement,  the  members  of 
linneapolis  board  of  arbitration  and  the 
s  to  the  controversy   requested   Mr.    Pet- 

and  me  to  give  an  opinion  and  de- 
This    was    done." 

hibitors   withdrew   from   arbitra- 

in  Minneapolis  after  they  had 
I  served  with  an  injunction  re- 
ning  them  from  outlawing  Warn- 
from  arbitration  for  failure  to 
up  to  a  decision  made  by  the  board 
ise  of  Warners  vs.  Hans  Pederson 
tie  Opera  House,  Jamestown,  N. 
Following  ruling  and  opinions  of 
S  and  Pettijohn,  decision  was 
in  favor  of  the  distributor,  but 

unanimously  reversed  when  new 
ence  was   introduced. 


ht  in  Senate  Seen  to 
brce  Action  on  Tax  Cut 

(Continued  from  Page  1) 
with  it  elimination  of  tax  on  ad- 
ions  up  to  $1,  Democrats  and 
ublican  insurgents  plan  to  carry 
fight  to  the  floor  of  the  Senate. 
ublicans  were  successful,  voting 
trict  party  lines,  in  having  action 
the  measure  postponed  until 
■ch  IS. 


0  Completing  Year 
Program  of  58  Films 

/ith  production  on  "Sally  of  the 
idals"  well  under  way,  the  third 
k  in  January  will  mark  the  com- 
ion  of  the  58  features  on  FBO's 
'-28   program. 

?ally  of  the  Scandals"  is  being  di- 
ed by  Lynn  Shores  with  Bessie 
e  in  the  leading  role. 
ther  productions  recently  com- 
ed  include  "Alex  The  Great"  and 
Doks  Can't  Win." 
''illiam  Le  Baron,  vice-president 
harge  of  production,  has  been  in 
conference  with  eastern  ex- 
lives  over  the  1928-29  product 
e  his  arrival  in  New  York  two 
V   ks    ago. 


40  Best  of  1927  Listed 
by  Nat'l  Review  Board 

(Continued   from   Page    1) 

acting,    plot    or    setting.      The   list   is 
alpliabetical,   and   the  order   does  not 
indicate     preference     as     to    merit. 
Chosen   on   the   list   are: 

"The  Boy  Rider,"  (FBO);  "The  Cat  and 
the  Canary,"  (Univ.);  "Chang,"  (Para.  J; 
"Flesh  and  the  Devil,"  (M-U-M) ;  "The 
Forbidden  Woman,"  (Pathe) ;  "The  Gaucho," 
(U.  A.);  "The  King  o£  Kings,"  (Pathe); 
"i^es  Miserables,"  (Univ.);  "London  After 
Midnight,"  (M-G-M);  "Love,"  (M-G-M); 
"The  Love  of  Sunya,"  (U.  A.);  "The  Loves 
of  Carmen,"  (Fox) ;  "Madame  Wants  No 
Children,"  (Fox);  "The  Magic  Flame," 
(U.  A.);  "Man,  Woman  and  Sm,"  (M-G- 
M);  "Manon  Lescaut,"  (Ufa);  "Metropolis," 
(.Para.);  "The  Moon  of  Israel,"  (FBO); 
"The  Music  Master,"  (Fox);  "No  Mans 
Law,"    (Pathe). 

"The  Patent  Leather  Kid,"  (F.  N.);  "The 
Potters,"  (Para.);  "The  Private  Life  uf 
Helen  of  Troy,"  (F.  N.) ;  "Quality  Street," 
(M-G-M);  "Resurrection,"  (U.  A.);  "The 
Rough  Riders,"  (Para.);  "Service  for  Lad- 
ies," (Para.) ;  "Seventh  Heaven,"  (Fox) ; 
ooft  i_usiiions,"  (Para.);  "Stark  Love,' 
(Para.). 

"•:5unrise,"  (Fox) ;  "Two         Arabian 

Knights,"  (U.  A.);  "Uncle  Tom's  Cabin," 
(Univ.);  "Underworld,"  (Para.);  "The  Way 
of  All  Flesh,"  (Para.);  "White  Gold," 
(Pathe);  "WUd  Geese."  (Tiffany-Stahl) ; 
wings,'  (Para.);  "the  Woman  on  Trial,' 
(Para.);    "The    Yankee    Clipper,"    (Pathe). 

During  the  year  the  National  Board  viewed 
a  number  of  foreign  pictures  of  outstanding 
artistic  merit,  which  have  not  yet  had  very 
wide  distribution  in  this  country.  They  are: 
"Carmen,"  (Eastern  Film  Corp.);  "Chronicles 
of  the  Gray  House,"  (Ufa);  "Crime  and 
Punishment,"  (M.  J.  Gourland) ;  "The 
Power  of  Darkness,"  (M.  J.  Gourland) ; 
"The   Street,"    (M.    J.    Gourland). 

The  Ten  Best  Pictures  of  1927, 
chosen  by  neiuspaper,  Jan  and  trade 
paper  critics  of  the  nation  in  the 
annual  poll,  will  he  a  feature  of 
THE  1928  FILM  DAILY  YEAR 
BOOK,  to  be  issued  this  month. 

"U"  To  Link  Home 
Office,  Studio  by  Radio 

(Continued   from  Page    1) 
Cochrane,  would  enable  the  home  of- 
fice   to    keep    in   close    and    constant 
touch  with  its  studios. 

Between  ^70,000  and  $100,000  now 
is  spent  by  the  company  oti  toll 
charges,  but  the  radio  service  is  de- 
sired, not  so  much  as  a  means  of 
economy,  as  to  enable  quick  decisions 
to  be  given  when  questions  of  policy 
arise,  he  stated. 


fxpMt'0-G4am<i 

DAiUTTiPsynaaiMEAn  douaos  (OQ  showmen 


Birmingham  Theater  Changes 

irmingham,  Ala. — Changes  have 
ured  the  week  in  Birmingham  the- 
:al  circles.  The  Strand  will  be 
ed  for  remodeling,  the  Empire  is 
ed,  and  the  Lyric,  which  has 
h  sed  the  Marcus  Show  and  pictures 
fi   several  weeks,  has  closed. 


Robt.  Kane  to  Work  at 
Cosmopolitan   Studio 

Robert  Kane  is  scheduled  to  ar- 
rive in  New  York  from  the  Coast 
early  in  February,  and  expects  to  do 
some  work  at  the  Cosmopolitan 
studio.  He  now  is  completing  his 
last  picture  under  his  First  National 
contract.  No  word  is  forthcoming  as 
to  whether  the  company  will  renew 
the  contract.  In  this  connection  it  is 
noteworthy  that  First  National  has 
adopted  a  poHcy  of  eliminating  out- 
side producers  and  confining  produc- 
tion to  its  own  units.  Kane  until 
recently    produced    in    the    East. 

Waller  on  Way  to  N.  Y. 

Los  Angeles— Tom  Waller,^  form- 
erly Coast  representative  of  "M.  P. 
World,"  has  left  for  New  York. 

Keller  Buys  at  Columbia  City 

Columbia  City,  Wash.  —  "Bob' 
Mayea  has  sold  the  Columbian,  to 
L.  Keller. 


"Ben    Hur" 
(M-G-M) 

Received  a  wire  from  Ramon  No- 
varro  in  which  the  latter  expressed 
ins  personal  appreciation  to  the  public 
for  having  requested  a  second  show- 
ing of  "Ben  Hur."  The  Postal  Tele- 
graph furnished  5000  blanks  for  a 
reproduction  of  the  message  and  dis- 
tribution was  made  throughout  the 
downtown  district  of  the  city.  The 
wire,  which  was  enlarged  on  a  22  x  28 
card,  also  was  used  in  a  window  dis- 
play by  Postal. — Grant  Pemberton, 
Pantages,  Salt  Lake  City. 

"Breakfast  at   Sunrise" 
(First  Nat'l) 

Window  of  one  of  the  furniture 
stores  contained  a  breakfast  room 
window.  And  the  window  decorator 
had  a  special  window  background 
that  made  the  whole  place  look  hke 
a  sun  porch.  A  floor  lamp  with  gela- 
tin was  used  to  give  the  effect  of 
early  morning.  The  table  was  com- 
pletely set  for  breakfast,  including 
real  flowers  which  gave  a  realistu 
touch.  Two  wax  models  were  seated 
at  the  table  while  another  wax  model 
that  represented  a  maid,  stood  up  as 
if  serving  breakfast. — James  H.  Mc- 
Koy,  Rex,  Spartanburg,  S.  C. 

"Casey  Jones" 
(Kayart) 
Secured  eight  store  windows  on  the 
main  street  for  displays  of  "Casey 
Jones"  records.  Engaged  services  of 
the  quartet  of  the  Southern  Railway 
Co.  to  appear  on  the  stage  as  a  pres- 
entation act.  Gave  away  more  than 
200  pounds  of  "Casey'  Jones"  candy 
to  the  children  attending  any  per- 
formance.— Joseph  Steurele,  Walnut, 
Louisville. 

"The  Circus  Ace" 
(Fox) 

Made  special  announcement 
through  local  papers  to  all  children 
LUider  14  years,  reading:  "Any  child 
under  14  years  of  age,  dressed  in  any 
type  of  circus  regaha  would  be  ad- 
mitted free  to  see  the  picture."  A 
neatly  attired  clown  worked  the 
streets  in  handing  out  dodgers.  A 
placard  on  his  back  read,  "Meet  me 
at  the  Rialto  with  Tom  Mix  and  the 
wonder  horse  Tony  in  The  Circus 
Ace."— W.  F.  Brock,  Rialto,  Chat- 
tanooga, Tenn. 

Eschmann  Appointment 
Confirmed  by  Columbia 

Appointment  of  E.  A.  (Eddie) 
Eschmann,  as  head  of  distribution 
for  Columbia,  exclusively  published 
Jan.  13  by  THE  FILM  DAILY,  was 
announced  yesterday  by  the  company. 
He  is  understood  to  have  a  participat- 
ing   share    in    Columbia   business. 

C.  H.  Macgowan,  who  has  been 
in  charge  of  sales  for  the  company 
has  been  promoted  to  the  new  post 
ot  general  manager. 


Aviator  Missing  in  Flight 
with  Hearst  News  Films 

Air  search  for  Ted  Mosely,  avia- 
tor commissioned  to  bring  Interna- 
tional Newsreel  and  M-G-M  News 
films  of  President  Coolidge  speaking 
at  Havana  to  New  York  in  a  non-stop 
flight  from  Daytona,  Fla.,  has  been 
instituted  following  disappearance  of 
the  birdman.  The  army  and  Dept. 
of  Commerce  air  service  has  been 
asked  to  co-operate  by  E.  B.  Hatrick, 
general  manager  of  the  two  news 
services.  Brock  and  Schlee,  around- 
the-world  fliers  were  to  have  made 
the  flight  but  secured  Mosely  when 
unable  to  do  so.  The  aviator  was 
due  in  New  York  at  4  A.M.  Tues- 
day but  up  to  last  night  no  word 
from  the  missing  plane  had  been  re- 
ceived. The  two  newsreels  were 
"covered"  through  foresight  in  send- 
ing a  duplicate  print  to  Atlanta,  which 
was  developed  and  distributed  from 
that  point. 

Other  newsreels  rushed  their  films 
to  New  York  on  schedule,  it  is  re- 
ported. 


New  $25,000,000  Go. 
Absorbs  N.E.  Theaters 

(Continued   from   Page    1) 
$10,000,000  second  preferred  stock  and 
10,000   shares   of   common   stock. 

Into  control  of  the  company  goes 
the  following  12  theaters  in  the  chain 
of  the  New  England  Theaters  Oper- 
ating Co.,  at  Boston,  Beacon  and 
Modern;  Dorchester,  Franklin  Park 
and  Morton;  Jamaica  Plains,  Jamaica; 
Norfolk  Downs,  Regent;  Roxbury, 
Dudley,  Rialto,  Rivoli,  Roslindale  and 
Shawmut;  Roxbury  Crossing,  Criter- 


Swofford  at  Pikeville 

Pikeville,  Tenn.  —  The  Empress, 
formerly  operated  by  P.  C.  Tallent, 
has  been  taken  over  by  Thomas  J. 
Swofford. 


U.  S.  Not  to  Object 
to  K-A-Orph.  Deal 

(Continued  from  Page  1) 
tiuestion,  ai  wn  cii  it  nas  been  brought 
out  that  the  organization  will  show 
vaudeville  with  pictures  taking  a  sec- 
ondary place.  Important  picture 
chains  and  independent  houses  it  is 
pointed  out,  make  films  of  chief  im- 
portance and  vaudeville  subsidiary.^ 

It  is  understood  that  no  objection 
has  been  raised  anywhere  in  the  pic- 
ture industry  to  the  merger. 

Para.-Mid-West  Drive 
Marks  Ross'  Anniversary 

Chicago — Ross  Anniversary  week 
will  be  observed  by  eight  Middle 
West  Paramount  exchanges  during 
the  week  of  Feb.  5  as  a  market  of 
tribute  to  District  Manager  Harry 
A.  Ross,  who  on  that  date  celebrates 
his  tenth  anniversary  as  an  execu- 
tive of  the  company.  Chicago,  Mil- 
waukee, Pittsburgh,  Cleveland,  Cin- 
cinnati, Detroit,  Pittsburgh,  Cleve- 
land, Columbus  and  Indianapolis 
are  participating  in  the  drive  for 
bookings. 


Meehan  Returns  to  Coast 

Leo  Meehan,  director  of  the  Gene 
Stratton-Porter  stories  for  FBO,  has 
left  for  Hollywood  today  after  a  two 
weeks'  stay  in  New  York.  Upon  hfs 
arrival  he  will  start  work  nnmediately 
on  "The  Little  Yellow  House"  based 
on    the   novel   by    Beatrice   Burton. 


THE 


12 


■fXI^ 


DAILY 


Thursday,  January  19,  192(||rA 


British    Quota    Bill    Is    Now    Lau 


p 


IN  EFFECT  APRIL  I  FOR 
!;  THE  TEXT 


London — Text  of  the  Film  Bill, 
commonly  known  as  the  quota  meas- 
ure, is  now  available.  The  bill  became 
law  on  Jan.  1  and,  insofar  as  the 
renter  or  distributor  is  concerned 
goes  into  effect  on  April  1,  1928.  The 
distributors'  quota  of  British  pic- 
tures for  the  first  year  which  ends 
March  31,  1929  is  7H  per  cent.  The 
quota  on  exhibitors  becomes  effective 
Oct.  1,  1928  and  during  the  first  year, 
exhibitors  must  include  5  per  cent 
of  British  pictures  on  the  screens. 

The  first  sections  of  the  law  fol- 
low: 

An  act  to  restrict  blind  hooking 
and  advance  hooking  op  cinema- 
tograph films,  and  to  secure  the  rent- 
ing ayid  exhibition  of  a  certain  pro- 
portion of  British  films,  and  for  pur- 
poses connected  therewith.  (22nd 
December  1927.) 

Be  it  enacted  by  the  King's  most  Excel- 
lent Majesty,  by  and  with  the  advice  and 
consent  of  the  Lords  Spiritual  and  Temporal, 
and  Commons,  in  this  present  Parliament 
assembled,  and  by  the  authority  of  the  same, 
as   follows: — • 

PART  I. 

Restrictions    on    Blind    Booking    and 

Advance    Booking   of   Films 

1. — (1)  As  from  the  commencement  _  of 
this  Act.  no  agreement  shall  be  entered  into 
to  rent,  or  imposing  an  obligation  when  called 
on  to  rent,  for  public  exhibition  in  Great 
Britain  any  film  to  which  this  Act  applies 
unless  every  such  film  to  which  the  agree- 
ment relates  has  been  registered  under  this 
Act  or  a  valid  application  for  the  registra- 
tion thereof  has  been  made: 
Provided    that — 

(a)   this    provision    shall    not    apply    to    a 
film     which     has     been     exhibited     to 
exhibitors    or    to   the    public    in    Great 
Britain   before   the    commencement    of 
this    Act;    and 
(6)   in    the    case    of    a    serial    film    or    a 
series    of    films    within    the    meaning 
of    this    Act,    it    shall    be    sufficient    it 
any    three    parts    thereof    have    been 
registered    or    a    valid    application    for 
the    registration   of   three   parts   there- 
of  has  been  made. 
(2)   In    the    case    of    a    film    which    has    not 
been   previously   exhibited    to    exhibitors    or    to 
the     public     in     Great     Britain,     this     section 
shall    not   operate    so   as    to    prohibit    the    mak- 
ing   prior    to    the    registration    or    application 
for    registration   thereof    of    an    agreement    for 
the  exhibition   of  the  film  in   one  theater   only 
on   a   number   of   consecutive   days. 

2. — (1)  As  from  the  commencement  of  this 
Act,  no  agreement  shall  be  entered  into  for 
the  exhibition  to  the  public  in  Great  Britain 
at  a  date  later  than  the  expiration  of  the 
authorized  period  from  the  date  of  the  agree- 
ment of  any  film  to  which  this  Act  applies : 
Provided  that,  in  the  case  of  a  serial  film 
or  a  series  of  films  within  the  meaning  of 
this  Act,  the  authorized  period  shall  apply 
only  in  respect  of  the  date  of  exhibition  of 
the    first    three    parts. 

(2)  For  the  purposes  of  this  section,  the 
authorized    period    shall — 

(a)  in  the  case  of  an  agreement  made 
before  the  first  day  of  October,  nine- 
teen hundred  and  twenty-eight,  be 
twelve  months; 

(b)  in  the  case  of  an  agreement  made 
on  or  after  the  first  day  of  October, 
nineteen  hundred  and  twenty-eight, 
and   before    the   first   day   of    October, 

nineteen     huiidred     and     thirty,     be 
nine    months ; 

(c)  in  the  case  of  an  agreement  made 
on  or  after  the  first  day  of  Oc- 
tober, nineteen  hundred  and  thirty, 
be    six    months. 

3.  If  any  person  enters  into  an  agreement 
in  contravention  of  this  Part  of  this  Act. 
or  if  any  person  exhibits  to  the  public  in 
Great  Britain  a  film  the  right  to  exhibit 
which    has    been    acquired    by   him    under    any 


Arrangement  of 

16. 


1. 
2. 

3. 

4. 


PART    I. 

Restrictions    on    Blind    Booking    and 
Advance    Booking    of    Films 

Restrictions  on  blind  booking  of 
films. 

Restrictions  on  advance  book- 
ing. 

Penalty  on   contraventions. 

Provisions  as  to  existing  agree- 
ments. 

PART  II. 

Registration  of  Films 

5.  Prohibition  against  exhibition  of 

unregistered   films. 

6.  Registration    of    films. 

7.  Inspection  of  register,  etc. 

8.  Correction  of  register. 

9.  Power    to    require    reference    to 

High    Court. 

10.  Provisions    as    to    alterations    of 

the  length  of  films. 

11.  Marking   of   registered   films. 

12.  Special    provisions    as    to    serial 

films,  etc. 

PART  III. 

Provisions    for    Securing     Quota    of 
British  Films. 
Renters'  Quota 
Provisions   as   to   renters'   quota. 
Power  of  small  renters  to  com- 
bine. 
Provisions  applicable  where  same 
film    rented    by    different    per- 
sons   for    different   areas. 


13. 
14. 

15. 


17. 


18. 
19. 


20. 


21. 
22. 


23. 
24. 


25. 
26. 


27. 
28. 
29. 

30. 
31. 
32. 
33. 


Schedules 

Prohibition  of  counting  film 
more  than  once  for  quota  pur- 
poses. 

Prohibition  against  carrying  on 
business  of  renter  unless 
licensed. 

Returns  and  records. 
Exhibitors'   Quota 

Provisions  as  to  exhibitors' 
quota. 

Prohibition  against  carrying  on 
business  of  jexhibitor  unless 
licensed. 

Returns  and  records. 

Provisions  as  to  itinerant  ex- 
hibitors. 

General 

Examination   of   returns. 

Proceedings  for  failure  to  com- 
ply with  provisions  as  to 
quotas. 

Provisions   as   to   licenses. 

Penalties  for  failure  to  make  re- 
turns and  keep  record  books. 
PART  IV. 
General 

Films    to    which    Act    applies. 

Penalties    for    misrepresentation. 

Power  of  Board  of  Trade  to 
make  regulations. 

Advisory    committee. 

Institution    of    proceedings. 

Interpretation. 

Short  title,  extent,  commence- 
ment, and  duration. 


such  agreement,  he  shall  be  guilty  of  an  of- 
fense and  liable  on  summary  conviction  to 
a  fine  not  exceeding  fifty  pounds,  and  any 
agreement  in  contravention  of  this  Part  of 
this  Act,  wherever  made,  shall  be  invalid. 
'.  4.  Any  agreement  entered  into  after  the 
twenty-fifth  day  of  September,  nineteen  hun- 
dred and  twenty-six,  and  before  the  com- 
mencement of  this  Act  which,  if  entered  into 
after  the  commencement  of  this  Act  would 
be  an  invalid  agreement  under  the  foregoing 
provisions  of  this  Part  of  this  Act,  shall,  if 
and  so  far  as  it  affects  any  films  to  which 
this  Act  applies  to  be  delivered  for  public 
exhibition  in  Great  Britain  after  the  thirty- 
first  day  of  December,  nineteen  hundred  and 
twenty-eight,  cease  to  have  effect  on  that 
day. 

PART  II. 
Registration  of   Films 

5. — (1)  On  and  after  the  first  day  of  April, 
nineteen  hundred  and  twenty-eight,  no  film 
to  which  this  Act  applies  or  in  the  case  of  a 
lerial  film  or  a  series  of  films,  no  part  there- 
of, shall  be  exhibited  to  the  public  in  Great 
Britain  unless  the  film  or  the  part  thereof 
exhibited  has  been  registered  in  accordance 
with  this  Part  of  this  Act: 
Provided  that — 

(a)   a    film    in    respect    of    which    a    pro- 
visional    application    for     registration 
has   been    made   may,   before    registra- 
tion, be  exhibited  at  a  series  of  public 
exhibitions    held    at    one    theater    only 
on  consecutive  days; 
(6)   the   prohibition   contained   in  this   sec- 
tion   shall   not   apply   to   a   film   which 
has    been    exhibited    in    Great    Britain 
before  the  commencement  of  this  Act. 
(2)    If    any    person    exhibits    a    film,    or,    in 
the  case   of   a   serial   film  or  a   series   of   films, 
any    part     thereof,     in     contravention    of    this 
section,   he   shall   be    guilty   of   an   offense   ana 
lialile    on    summary    conviction    to    a    fine    not 
exceeding    twenty    pounds     for    each     day    on 
which   the   film   or   part   has   been   so   exhibited. 
6. —  (1)   The    Board    of    Trade    shall    keep    a 
register    of    films    to    which    this    Act    applies, 
and    shall    enter    therein    such    particulars    a 
may     be     prescribed;     and    the     register     shall 
specifiy    whether    the    film    is    registered    as    a 
British   film  or  a   foreign   film: 

Provided  that  a  film  which  has  been  ex- 
hibited to  exhibitors  or  to  the  public  in  Great 
Britain  before  the  first  day  of  October,  nine- 
teen hundred  and  twenty-seven,  shall  not 
be  registered  unless  the  Board  of  Trade,  after 
consultation  with  the  advisory  committee 
hereinafter     mentioned,     determine     that     the 


regi  tration   of   the   film   shall   be   allowed. 

(2)  The  Board  of  Trade  shall  publish 
weekly  in  the  Board  of  Trade  Journal  lists 
of  the  films  registered  in  accordance  with 
the    provisions    of    this    Act. 

(3)  An  application  to  register  a  film  shall 
be  made  by  or  on  behalf  of  the  maker  or 
renter  of  the  film,  and  shall  be  accompanied 
by  the  prescribed  fee,  and  by  such  informa- 
tion as  the  Board  of  Trade  may  require,  and 
in  particular,  where  the  application  is  tui 
the  registration  of  the  film  as  a  British  film, 
such  iiiformation  as  may  be  necessary  to  de- 
termine  whether   the   film   is   a    British   film. 

(4)  An  application  shall  not  be  a  valid 
application  unless  the  film  has  been  trade 
shown,  nor  if  more  than  fourteen  days  have 
elapsed    since    it    was   trade    shown: 

Provided   that — 

(u)  a  provisional  application  may  be  made 
before  a  film  has  been  trade  shown, 
and  in  such  case  on  the  film  being 
trade  shown  within  six  weeks  after 
the  lodging  of  the  provisional  ap- 
plication, the  provisional  application 
shall  as  from  the  date  of  the  trade 
show    become    a    valid    application; 

(h)  an  application  made  more  than  four- 
teen days  after  the  film  was  trade 
shown  may  be  accepted  by  the  Board 
as  a  valid  application  if  satisfied  thai 
the  delay  was  due  to  special  cir- 
cumstances   and    was    not    intentional. 

(5)  On  the  registration  of  a  film,  the 
Board  shall  issue  to  the  applicant  a  certificate 
of  registration,  and  the  certificate  shall  state 
the  length  of  the  film  and  whether  the  film 
is  registered  as  a  British  film  or  a  foreign 
film, 

7. — (1)  The  register  of  films  kept  under 
this  Act  shall  at  all  reasonable  times  be  open 
to  inspection  by  any  person  on  payment  of 
the  prescribed  fee,  and  jny  person  inspect- 
ing the  register  may  make  copies  or  extracts 
from    the    register, 

(2)  Any  person  may  on  payment  of  the 
prescribed  fee  require  to  be  furnished  with 
a  copy  of  any  entry  in  the  register  certified 
to  be  a  true  copy  by  an  officer  of  the  Board 
of   Trade  appointed  to   keep  the  register. 

(3)  The  registration  of  a  film  may  be 
proved  by  the  production  of  a  copy  of  the 
Board  of  Trade  Journal  containing  a  notifi- 
cation of  the  registration  of  the  film,  or  of 
the  certificate  of  registration,  or  of  a  certi- 
fied copy  of  the  entry  in  the  register  relating 
to  the  film;  and  a  certificate  purporting  to 
be  a  certificate  of  registration  or  a  copy  of 
any  entry  purporting  to  be  certified  as  a  true 
copy   by   such   officer   as   aforesaid   shall    in   all 


legal  proceedings  be  evidence  of  the  matteiliilkte 
stated  therein  without  proof  of  the  signatUiLiJ.Mf 
or   authority   of   the    person   signing    it.  "'    . 

8. — (1)   If  the   Board  of  Trade  at  any  tinkN*' 
have    reason    to    believe    that    the    length  of  1«1011P 
film   has   been   or   has    become    incorrectly  rei'[^,,(|ij 
istered,    or   that    a    film    has    been    incorrectlf  r ' 
registered    as    a    British    film,    they    may  (a|pW 


for   such   evidence   as   they   think  fit   as  to  tl| 
correctness    or    otherwise    of    the    regist 
and    if    satisfied   that    the    film   has    been  or 


of 


'Tit 

[fSOfll 

lepa 

ions, 

I  I 

isr 

:o4 

ifo 

and 

'Tirtii 

Jletioi 

fiend 


incorrectly  registered,  they  shall  correct  tlilittlf 
register  and  issue  an  amended  certificate  (liij.;'  j 
registration.  If  "' 

(2)  On  the  issue  of  an  amended  certifiiatff  ?'"' 
the  former  certificate  shall  cease  to  haveeibint 
feet,  except  that  the  Board  of  Trade  may  ili.>r]|( 
any  particular  case  allow  the  film  to  be  counte' 
for  the  purposes  of  the  provisions  of  Pail 
III.  of  this  Act  relating  to  renters'  and  KJ 
hibitors'  quotas  as  being  of  the  length  orii! 
inally  registered,  or  as  a  British  film,  as  tl 
case  may  be. 

9. — (1)   If    any   person   is   aggrieved   by  tl 
refusal    of   the    Board    of    Trade    to    register 
film,    or   to   register   a   film   as    a    British  £1e[ 
or   by  a   decision   of   the    Board   to   correct  tlj  J JTC 
registration    of    a    film,   the    matter    shall,  ibI| 
ject    to    rules    of    court,    be    referred    b; 
Board    of    Trade    to    the    High    Court    £i', 
termination,  and  the  decision  of  the  Com 
any   such   reference   shall   be   final   and  no  ajT 
peal   shall   lie  therefrom  to  any   other   court 

(2)   Where   the   person   aggrieved   is  a  pe: 
son    whose    principal    place    of    business 
Scotland,    this    section    shall    apply    as 
reference  to  the  High  Court  were  a  rei 
to   the    Court   of    Session. 

10.   If    the    length    of    a    film    is    alter! 
the  extent  of  more   than  ten  per  cent.  tL 
after    an    application    for    registration    tfi 
has     been     lodged     or     after     the     registratit] 
thereof,   it   shall   be  the   duty   of   the   maker  (. 
the    film   or,    if    at    the    time    of    the    alteratic' 
the    film    has    been    acquired    by    a    renter, 
renter,    to    send    to    the    Board    of    Tra(" 
tice    of    the    alteration,    and    if    he    fails 
so,    he    shall     be    guilty    of     an    offense; 
shall    be    liable    on    summary    conviction 
fine    not    exceeding    twenty    pounds. 

11.- — (1)  On  every  copy  of  a  regi 
film  there  shall  be  marked  in  the  pre 
manner : — 

(o)  the    registered    number    of    the 

(b)  the  person  in  whose  name  th( 
is    registered; 

(c)  the     registered    length    of    the 

(d)  the    words    "registered    as    a 
film"     or     "registered     as     a    f( 
film,"    as   the   case    may   be: 

Provided  that  it  shall  not  be  necessi 
comply  with  the  above  requirements 
spect  of  any  film  if,  whenever  a  copy 
is  issued  to  an  exhibitor  for  exhibit: 
the  public  in  Great  Britain,  an  invoici 
taining  such  particulars  as  aforesaid  ii 
by  the    renter   to   the   exhibitor. 

(2)  If  after  copies  of  a  film  have  bi 
marked  or  invoices  have  been  so  seni 
registration  of  the  film  is  corrected  in 
ner  provided  by  this  Part  of  this  Act 

(0)  in  the  former  case,  a  correspi 
alteration  shall  be  made  in  all 
of  the  film;   and 

(fc)  in  the  latter  case,  new  invoice! 
taining  the  correct  particulars 
be   sent. 

(3)  If     any    person     fails    to    comply 
any    of    the    provisions    of    this    section, 
sues  a   copy  of   any  registered  film   inco) 
marked    or    any    invoice    containing    ini 
particulars,    he    shail    be    guilty    of    an 
.uid   shall   be   liable   on  summary   convict! 
a  fine  not  exceeding  twenty  pounds  in 
of    each   copy. 

12.   in   the  case  of   a   serial  film  or  a 
of    films,    the    provisions    of    this    Part   oi 
Act     shall     apply     subject     to     the     folf 
modifications : — 

(1)  The  separate  parts  of  the  fil 
series  of  films  shall  be  sep; 
registered  and  each  part  shi 
treated  as  a  separate  film: 

(2)  Where  three  parts  of  the  fill 
series  have  been  trade  show: 
other  part  may  be  registered 
out  having  been  trade  show: 
notwithstanding  that  more  than 
teen  days  have  elapsed  since  thi 
three  parts  were  trade   shown: 

Provided  that,  if  the  Board  are  al 
time  of  opinion  that  it  is  no  longer  desj 
to  dispense  with  a  trade  show  in  the  ci' 
the  remaining  parts  of  serial  films  am 
ies  of  films,  they  may  make  an  order  ti 
effect,  and  on  the  making  of  the  ordei 
paragraph  shall  cease  to  apply. 

Additional   sections   of   the 
bill  will  be  published  in  subse 
issues. 


m 


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lily 
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COI 

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insta 


lltd 

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ei 

«« an 

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loitki 

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ie»C 


1  ursday,  January  19,  1928 


industry  "Set"  for  Big 
Pear— 'Wall  St.  News' 

i  {Continued   from   Page    1) 

l''S.  states  "The  Wall  St.  News." 

iic  last  year  witnessed  further  con- 
lations  of  producing  and  exhibit- 
units;   completion   of  theater   ex- 
ii)n  plans  by  some  of  the  compan- 
continuance  of  theater  construc- 
programs    by    still    others;    pro- 
iiin    of   better    and    larger    sched- 
of    pictures    than    ever    before; 
ler   economies   in   production   ac- 
es;  introduction   of   another   mo- 
picture   device   and   for   the   first 
in  the  history  of  the  indusry,  a 
ral  conference  of  principals  of  all 
1  hes    at    which    amicable    agree- 
is,  mutually  beneficial  to  all  con- 
d  have  been  reached"  the  publi- 

i"n  states. 

iiarnings    of    the    companies    en- 

(1    in    motion    picture    activity    in 

are  understood  to  have  averaged 

ic  main  higher  than  those  of  the 

vd  have  been  reached"  the  publi- 

c  ion." 

This  has  been  especially  the  case 

i    the  larger  corporations,  notably 

mount    and    M-G-M.       Some    of 

smaller    corporations    may    have 

rienced  somewhat  lower  earningF 

in    1926,    but   earnings   of   these 

'  crns   were   not    substantially    un- 

'  hose  of  the  previous  year. 

he       haphazard,       chance-taking 

of  the  motion  picture  are  a  thing 

le  past  as  far  as  the  major  cor- 

I lions,    and   practically   all   of   the 

I  ler  ones,  too,  are  concerned. 
c  is  now  an  established  outlet  for 
product.  It  is  possible  to  set 
as  for  production  which  can  be 
-  and  the  sales  of  the  pictures 
virtually  assured  alrnost  upon 
letion. 

rend  in  the  industry,  particularly 
cent  years,  has  been  concentra- 
of    production,    distribution    and 

MJtion    into    single    organizations. 

-e  units  correspond  respectively  in 

:<'    industries     to    manufacturing, 

lesaling  and   retailing. 
I  any  of  the   larger  producers  in 
years  acquired  their  own  distrib- 
agencies.     But  in  more  recent 

^  development  has  been  centered 
arily    on    the    exhibition    of    the 

iict.  To  this  end  of  the  business 
'  companies  have  applied  the 
od  of  chain  operation  so  success- 
1  merchandising  such  commodi- 
is  tobacco,  drugs,  five  and  ten- 
articles,  groceries,  etc.  This,  in 
instances,  has  been  found  to  be 

ily  profitable. 

luring  the  early  months  of  the  past  year 
amalgamations  were  consummated  look- 
toward  coordination  of  production  and 
lition  methods.  The  first  was  affiliation 
'irst  National  Pictures,  Stanley  Co.  of 
ica,  and  the  West  Coast  Theaters  Co.  of 
omia.  The  other  provided  for  a  close 
ice  of  the  Keith-AIbee  companies  with 
eum  Circuit,  Producers  Distributing 
Pathe  Exchange  and  Cecil  B.  De 
the  director.  During  the  last  month 
e  year  a  merger  of  Keith-Albee  interests 
Orpheum  Circuit  was  announced. 
Whereas  the  industry  in  its  infancy  was 
i  to  depend  on  its  own  financing  re- 
es  to  extend  its  business,  today  leading 
mies  are  able  to  obtain  commercial  cred- 
om  representative  institutions  throughout 
;ountry,  thus  bearing  testimony  to  the 
ra  of  the  banking  element  that  the  Indus- 
ow  is  on  a   sound  basis." 


^ew   Gastonia,   N.   C,   House 
astonia,  N.  C. — A  new  1,200  seat 
se   is    to   be    erected    here 


SPEAKERS  ARRANGED  FORT 
REVIEW  BOARD  MEETING 


Prominent  speakers,  representative 
of  many  activities  will  address  the 
Fourth  Annual  M.  P.  Conference  of 
the  National  Board  of  Review,  sched- 
uled to  be  held  in  New  York  Jan. 
26-28,  when  the  motion  picture  as  a 
creative  form  of  expression,  and  as 
a  form  of  entertainment  and  educa- 
tion will  be  discussed.  Twenty-five 
states  will  be  represented. 

"The  Motion  Picture  and  Better 
World  Understanding"  will  be  dis- 
cussed by  Dr.  John  Herman  Randall, 
director  of  the  World  Unity  Founda- 
tion; Richard  W.  Saunders,  comp- 
troller of  Paramount  will  present 
some  information  about  production. 
Mrs.  Ida  Clyde  Clarke,  author  and 
lecturer,  will  analyze  the  popular 
taste  as  she  had  studied  it.  Frederick 
Wynne-Jones,  President  of  Ufa  Pic- 
tures, the  American  branch  of  the 
German  film  company  will  talk  on 
the  motion  picture  as  an  entertain- 
ment. The  educational  value  of  the 
motion  picture  will  be  presened  by 
Dr.  Joseph  J.  Weber,  of  the  teaching 
film  staff  of  Eastman  Kodak.  Mrs. 
Florence  Strauss,  scenario  editor  of 
First  National  will  bring  to  the  con- 
ference interesting  information  on  the 
source  of  picture  story  material.  Dr. 
Horace  M.  Kallen,  of  the  New  School 
for  Social  Research,  will  speak  on  the 
psychological  foundations  of  censor- 
ship. 

Other  speakers  presenting  different 
angles  of  the  conference  topic,  "The 
Understanding  and  Interpretation  of 
the  Motion  Picture,"  and  Ned  E. 
Depinet,  First  National;  James  O. 
Spearing,  former  motion  picture  cri- 
tic, "New  York  Times";  Paul  Gulick. 
director  of  publicity.  Universal;  Pro- 
fessor Leroy  E.  Bowman,  Secretary, 
National  Community  Center  Assn.; 
Dr.  J.  F.  Montague  of  Bellevue  Hos- 
pital; Leo  Brecher,  Plaza,  New  York 
City. 

A  model  Little  Photoplay  Theater 
program  will  be  presented  by  the 
board  at  the  Fifth  Ave.  Playhouse, 
the   evening   of   Jan.   26. 


Fox  Theaters  Net  Up 

on  Increased  Earnings 

Net  earnings  of  Fox  Theaters 
Corp.  for  November  and  December 
approximated  $100,000  and  $150,000 
resp\ectively,  the  .company's  report 
shows,  which  compares  with  a  total 
of  less  than  $50,000  for  the  two  cor- 
respondnig  months  of  1926.  The 
company  attributes  improvement 
principally  to  an  intensive  study 
which  it  declares  has  resulted  in 
more  efficient  and  economical  man- 
agement of  the  properties.  Open- 
ing of  large  theaters  in  Brooklyn, 
Detroit  and  St.  Louis,  with  aggregate 
seating  capacity  of  14,600,  is  scheduled 
for  next  September,  which  is  ex- 
pected to  increase  earnings  materi 
ally. 


Vocafilm  Preparing  Its 

Production  Schedule 

With  _  additions  to  the  staff  and 
negotiations  under  way  for  various 
types  of  acts,  the  Vocafilm  Corpora- 
tion of  America  is  preparing  to 
start  at  its  New  York  studio  schedule 
of  productions,  musical  numbers  and 
acts.  Vocafilm,  which  is  to  be  placed 
on  the  market  by  Educational,  has 
completed  a  number  of  musical  "acts" 
some  of  which  will  be  released  in  the 
near  future  by  Educational. 

In  addition  to  acts  and  numbers 
being  arranged,  Vocafilm  is  planning 
to  synchronize  a  number  of  regular 
picture   releases. 


Norma   Gallo   at   Club 

Norma  Gallo,  who  has  appeared 
in  various  Broadway  presentatoins 
and  lastly  was  seen  in  the  musical 
comedy,  "The  Ramblers,"  is  now 
dancing  at  the  Embassy  Club,  Miami. 


Business  Much  Better 

at  Detroit  Theaters 

Detroit — The  theaters  here  are 
starting  to  enjoy  good  business  the 
past  two  weeks,  as  indicated  by  the 
houses  on  Monroe  St.,  which  is  taken 
as  the  barometer  of  the  city's  the- 
atrical business.  For  the  past  six 
months  business  has  been  bad,  but  for 
the  last  two  weeks  a  steady  improve- 
ment has  been  noticed  in  all  classes 
of  theaters. 


Fischer  Gets  Felix  Reissues 
Cleveland — Fischer  Film  Exchange 
has  acquired  a  series  of  30  Felix  Cat 
Cartoon  re-issues  for  distribution  in 
Ohio.  They  will  be  released  at  the 
rate   of   two   a   month. 


Wilby  Buys  Steed  House  "*■ 
Birmingham,  Ala. — Joe  Steed,  of 
the  Joe  Steel  Amusement  Co.  has 
sold  his  Ensley  house,  the  Franklin, 
to  R.  B.  Wilby,  who  also  operates 
the  new  Ensley. 


Announcing   Eight   Productions  with  the 
following  Box-Office  Titles: 


"THE    MIDNIGHT    SUMMONS" 
"BURNING  EMBERS" 
"INTO  THE  NIGHT" 
"MORALS  OF  BROADWAY" 


"THE  SHIP  OF  HATE" 
"FORTUNES  CLOWN" 
"STOLEN  SUNSHINE" 
"DEAR  OLD  GIRL" 


RALEIGH  PICTURES  CORP. 


MILTON  SIMON,  PRES. 


220  W.  42nd  ST. 


N.  Y.  C. 


4\^ 


•*IK* 


I  Satun 

J^       and  the 

J  Woman 

6     cAlove^ 
dmma  of  emotion 


8 


PICTURES 
CORPORATION^) 

SAMUEL  ZIERLER  presidet^ 
N     E    W   •  Y      O     Fk,     K, 


li 


III 


e 


PHYLLIS  HAVER 
AS  ROXIE  HART 


Now  In  Its  4th. 
Capacitx  Weeic 


rl^a    OAIETX 


;  NEW  YORK 

^  2.Qfi  TOP 


Pathe 


bresents 


picture  you 


i 


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Oei 


ave  been  waitina  for 

THE  BIGGEST 
SEMSATION  OF 
THE  CURRENT 
SEASON! 


CiERT   EDESON 
SHE  LAWYER 


Ready  for 
National  Release  Feh.  12 


/ARNER  RICHMOND 
AS  THE  DISTRICT  ATTORNEY 


«^^ 


ADAPTED  BY    LENORE  J.  COFFEE 
FDM  THE  PLAY  BY  MAURINE   WATKINS 
Piluced  Upon  the  Stage  by  SAM  H.HARRIS 

DIRECTED      BY 

Franlc  Ursoiv 

demille  studio  production 


Phyllis  Haver, 

Victor  Wconi ,  Virginia  Bradford 

Robert  Edeson,  Julia  haye,  M^(^ 

Robson  and  T.  Roy  Barnes 


AGAIN 


NEWS! 


I 

if 


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ACTUAL  SCENES  OF  THE  OPENING  OF  THE 
PAN-AMERICAN  CONGRESS  WITH  PRESIDENT 
COOLIDGE     ADDRESSING    ASSEMBLAGE 


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now  being  shown  in  the 
current  M'Q-M  Netus/ 

COMING  directly  following  its 

AM AZI NG  service  on  Hickman's  capture 

AND  Lindy's  flight  to  Mexico, 

AND  other  big  news  events, 

M-G-M  brings  by  fast  plane  the 

EAGERLY  awaited  first  pictures  of 

THE  gala  opening  of  the  Pan-American  Congress 


THE 


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TALK 


NEWS    IS    TRULY 

OF    THE     INDUST 


If<>  NEWSPAPER 
^FILMDOM 


/ 


ALL  THE  NEWS 
ALL  THE  TIME 


XLIII  No.  17 


Friday,  January  20,  1928 


Price  5  Cents 


''Machree 


f  f 


we 


it  without  a 
The  type  of 
cheers   from 


DEALING    in    futures, 
make  this  assertion. 
That  "Mother  Machree" 
1  be  one  of  the  talked  about 
.  tures  of  next  season.     Nary 
I  :hance    of    getting    it    before 
!n,  we  are  informed,  so  it  is 
ise  of  reconciling  yourself  to 
inevitable  and  remembering 
1  t  one  good  thing  at  least  is  in 
re  for  you  in  the  months  to 
lie. 

A'e  recommend 

L;le  reservation. 

are   that   rates 

housetops    doesn't    happen 

ng     too     often     these     days. 

iich  makes  the  excuse  for  un- 

excitement  entirely   proper 

n  a  sweet  one  like  "Machree" 

L.es  its  bow. 

j    It  Pulls  Mightily 

DVe  saw  it  on  the  screen  and  heard 
Movietone    accompaniment    and, 
a    faithful    reporter,    now    tell    in 
ct   sequence    what    happened: 

Ve  saw  a  picture  which  we  label 
!.  For  several  reasons.  It  is  ex- 
tly    and    sympathetically    handled 

Jack  Ford  whose  direction  re- 
Is  a  sure  touch.  It  is  a  sweet, 
olesome  story,  jammed  full  with 
hos  and  the  sort  of  thing  that 
Is  mightily  at  the  heartstrings. 
en  it  has  Belle  Bennett  as  Mother 
chree  giving  a  touching  perform- 
:e  as  the  sacrificing  mother  to 
om  everything  is  insignificant  ex- 
t    her    boy's    future.      Yes,    it    is 

ther  "mother"  story,  but  the 
atment— well,  you've  got  to  see  it 
understand  fully  what  it  is  that 
phes  out  from  the  screen  and  holds 
Through  it  all  runs  the  famous 
jular  melody  from  which  the  pic- 
es derives  its  name. 
JJot    since    "Seventh    Heaven"    do 

remember  gulping  so  hard  and  so 
en  nor  our  eyes  get  so  filmy.  Con- 
sion,  perhaps,  but  nevertheless  a 
t  and  that  is  what  we  are  dealing 
;h    here. 

Imagine  This 

When  we  sat  through  "Mother 
ichree,"  the  small  gathering  in- 
ided  a  number  of  important  bank- 
You  know,  the  type  of  fellow 
o,  bj^  tradition,  sometimes  admits 
shedding  tears — of  the  crocodile 
iety.  On  that  day,  however,  thq 
isk  dropped  for  once.  They  sniffled 
d  the  tears — salty,  not  glycerine — 
I.     Actually. 

K  AN  N 


SEN.  BROOKHART  SAYS  FIGHT 
ON  BILL  WILL  BE  TO  FINISH 


NORTHWEST  PREPARING 
JGN  ON 


E 


Minneapolis — Wih  a  wave  of  favor- 
able sentiment  sweeping  the  territory 
in  favor  of  passage  of  the  Brookhart 
bill,  directors  of  the  Northwest  ex- 
hibitor association  are  preparing  to 
Iramch  in  a  big  way  their  campaign 
for  enactment  of  the  measure. 

While  details  of  the  proposed  cam- 
paign await  sanction  of  President  W. 
A.  Steffes,  who  now  is  in  New  York, 
the  organization  hopes  to  have  a  de- 
tailed campaign  ready  to  present  him 
upon  his  return,  so  that  no  time  will 
(Continued   on   Page    12) 

YEAR  BOOMlST  WORK 
OE  941  STARS,  PLAYERS 

Included  in  the  200  pages  of  pro- 
duction data  which  will  appear  in  the 
forthcoming  1928  FILM  DAILY 
YEAR  BOOK  will  be  an  interesting 
record  covering  the  work  of  stars 
and  featured  players  for  the  three 
years  ending  Jan.  1,  1928.  The  com- 
pilation embraces  the  work  of  941 
{Continued  on  Page  2) 

'Blue'  Law  Foe  Announces 
Presidential  Candidacy 

Columbus,  O.— Olin  J.  Ross,  at- 
torney and  a  member  of  the  Counsel 
for  the  Association  Opposed  to  Blue 
Laws,  is  a  candidate  for  the  Re- 
publican presidential  nomination. 


CALIFORNIA  OPPOSES 
EEDERAI^REGULATION 

San  Francisco — Allied  Amusement 
Industries  is  against  the  Brookhart 
bill,  for  exhibitors  of  this  state  are 
"unalterably  opposed  to  any  legisla- 
tion which  savors  of  Federal  control 
of  the  industry." 

Exhibitors  of  the  state  are  declared 
to  regret  that  internal  affairs  of  the 
industry  have  been  brought  into  dis- 
cussion in  Congress. 

NEW  JERSEYlf SPEEDING 
PLANS  EORJW  COMPANY 

Jersey  City — Incorporation  papers 
will  be  filed  today  for  the  Indepen- 
dent Theater  Owners  of  America,  an 
organization  sponsored  by  the  New 
Jersey  M.P.T.O.A.,  for  the  purpose 
of  combatting  and  competing  with 
producers,  distributors  and  affiliated 
exhibitors  on  behalf  of  the  indepen- 
{Continued   on   Page    12) 

M-C-MSEEJiSNEW  FACES, 
HARRY  RAPE  DECURES 


In    an    interview   yesterday,    Hany 
Rapf,    a    production    supervisor    for 
M-G-M  who  is  now  in  New  York  on 
(.Continued   on   Page    12) 


Steffes  to  Oppose  Any  Attack 
on  Contract  Committee  Members 


CLAIMS  TELEVISION 
HAS  SPANNED  OCEAN 

spanning  of  the  Atlantic  by  tele- 
vision has  been  accomplished,  L.  G. 
Hutchinson,  managing  director  of  the 
Baird  Television  Development  Co., 
said  before  sailing  for  New  York. 
(Continued   on   Page   12) 


Every  exhibitor  leader  in  the 
United  States  should  be  on  hand 
for  the  deliberations  on  the  new  uni- 
form contract  which  open  Jan.  31  in 
Chicago,  W.  A.  Steffes,  head  of  the 
Northwest  exhibitor  unit,  and  chair- 
man of  the  advisory  committee  in  the 
drafting  of  the  present  standard  con- 
tract, stated  yesterday  prior  to  his  de- 
parture from  New  York  to  Minnea- 
polis. Attack  on  R.  R.  Biechele, 
chairman  of  unaffiliated  exhibitors  on 
(Continued   on   Page   12) 


"Going  About  It  in  Right 

Way,"  His  Comment  on 

T.O.C.C.  Rally 

"I  am  in  this  fight  to  a  finish." 

This  is  the  declaration  made  by 
Sen.  Brookhart  in  commenting  on  his 
bill  to  prohibit  blind  and  block  book- 
ing and  arbitrary  allocation  of  pro- 
duct. His  position  is  outlined  in  a 
letter  to  the  Theater  Owners  Cham- 
ber of  Commerce,  President  Sol 
Poives    states. 

"You  are  going  about  this  matter 
in  the  right  way,"  the  senator  told 
the  organization,  in  commenting  on 
the  "rally  for  liberty,"  to  be  held  at 
the    Hotel   Astor   Jan.   26. 

Letters  are  being  sent  to  theater 
owners  asking  them  to  write  to  Sen. 
Brookhart  and  thank  him  for  taking 
the  lead  in  introducing  the  bill. 


FBO  ARRANGING  TO 
MAKE  TALKING  FILMS 

Arrangements  for  production  of 
talking  pictures  by  FBO,  made  pos- 
sible through  result  of  the  purchase 
of  an  interest  in  the  company  by  the 
Radio  Corp.  of  America,  General 
Electric  and  Westinghouse,  have  been 
completed  by  William  Le  Baron, 
(Continued   on  Page   12) 

"NETOCO^AFTER  . 
NEW  ENGLAND  CHAIi 

Boston — The    New    England    The- 
aters Operating  Corp.  which  has  tak- 
en over  control  of  New  England  The- 
aters   Operating   Co.,   expects   to   ex- 
(Continued   on   Page    12) 


Getting  Quota  Films 

Part  III  of  the  British  quota 
law  which  is  published  on 
page  3  in  toda3r's  issue,  ex- 
plains the  machinery  through 
which  the  distributor  and  ex- 
hibitor procures  quota  pictures. 
It  is  believed  this  will  prove  of 
great  interest  to  producers-dis- 
tributors here. 


THE 


1 


DAILV 


Friday,  January  20,  192li- 

mmammmmmmasmitii 


Vol  XLIII  No.  17     Friday,  Jan.20, 1928     Price  5  Cents 


lOHN  W.  AUCOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folic,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse.    225. 


Year  Book  Lists  Work 
of  941  Stars,  Players 

(Continued   from   Page    1) 
players,    both   men   and   women   who 
have  made  up  the  casts  of  the  many 
hundreds    of    features    produced    and 
released  over  the  three  year  period. 

Experience  has  demonstrated  the 
value  of  this  list.  Not  only  is  it  used 
by  exhibitors  as  a  permanent  source 
of  information  upon  which  to  draw 
for  their  programs  and  advertising, 
but  newspaper  editors  throughout  the 
United  States  declare  they  turn  to 
it  constantly  in  order  to  learn  the 
activities  of  players,  past  and  current. 
Froduction  heads  in  Hollywood  have 
often  expressed  their  gratification 
over  the  existence  of  such  a  service 
since,  they  state,  it  aids  them  in 
maintaining  a  close  touch  on  the  pic- 
tures in  which  players  have  appeared. 


Ban  on  Films  of  Murder 
Cases  Sought  in  Canada 

Ottawa — Legislation  to  prohibit  im- 
portation   of    films    which    have    re- 
ferences   to    murder    cases    or    other 
happenings  in  which  notorious  char- 
acters   are    involved    is    being    urged 
here.     The  proposal   is  to  place   en- 
cement  in  the   hands   of   the   cus- 
,.is   department.      The    Sacco-Van- 
,cti  episode  and  the  Parker  murder 
Los  Angeles  are  incidents  of  the 
type  aimed  at. 

On  the  Pacific  Coast,  Attorney- 
General  Manson  of  British  Columbia 
has  placed  a  ban  on  films  of  the 
Miarian  Parker  murder.  He  is  act- 
ting  in  this  case  through  the  board 
of  censors.  Other  provinces  are  ex- 
pected to  take  similar  action. 

On  the  other  hand,  Canada  wel- 
comes pictures  of  boxing  bouths  and 
they  are  now  readily  passed  for  pub- 
lic exhibition  in  all  provinces,  Sas- 
katchewan being  the  last  to  raise  the 
ban   on  fight  films. 

Walter  Locke  Dead 

Portland,  Me.— Walter  L  Locke, 
former  treasurer  of  the  Keith-Albee 
theater,  Boston  and  active  in  financial 
afTairs  in  this  city,  died  here  recently, 
aged  53. 


A.M.P.A.  Plans  Another 
Trade  Paper  Discussion 

Discussion  of  trade  paper  adver- 
tising and  its  development  was  the 
subject  at  the  A.M. P. A.  meeting  yes- 
terday at  the  Cafe  Boulevard,  cul- 
minating in  a  suggestion  being  made 
by  Bruce  Gallup  that  an  advertising 
authority  outside  the  industry  be  se- 
cured to  address  the  meeting  on  Feb. 
16  on  the  subject  of  trade  paper  ad- 
vertising appropriations  in  general. 
Gallup's  suggestion  was  unanimously 
adopted. 


Sunday  Shows  Make  Quiet 
Debut  at  Irvington,  N.  J. 

Irvington,  N.  J. — Sunday  shows 
were  inaugurated  quietly  by  the  San- 
ford,  Castle  and  Liberty,  following 
previous  announcements  on  the  the- 
aters' screens.  The  Rev.  William  H. 
Hainer,  leader  of  the  "blue  law"  sup- 
porters, denied  that  there  had  been 
any  compromise  between  the  min- 
isters and  business  men.  Public  of- 
ficials  refused  to  comment. 


Won't  Approve  Sunday  Shows 

Plainfield,  N.  J. — Mayor  James  T. 
MacMurray  has  refused  to  approve 
Sunday  shows  until  the  state  law 
is  amended.  This  statement  was  con- 
tained in  his  message  to  the  new 
Common  Council. 


Shapiro  Buys  "Motherhood" 

Boston — William  Shapiro  has  tak- 
en over  distribution  in  New  England 
of  "Motherhood,"  from  Charles 
Goetz  of  States  Cinema  Corp.,  New 
York.  He  willj  personally  handle  road- 
showing  of  the  picture. 


"U"   Releasing  "Maestro" 

Universal  is  releasing  "The  Maes- 
tro," a  one  reel  carton  novelty,  made 
for  tie-ups  with  picture  theater  or- 
chestras. It  was  first  presented  at 
the  Colony,  New  York.  The  reel 
caricatures  the  conductor  of  an  or- 
chestra. It  shows  a  cartoon  dog  tak- 
ing the  baton  and  leading  the  orches- 
tra throught  various  passages  of  John 
Phillip  Sousa's  "Stars  and  Stripes 
Forever."  The  reel  is  synchronized 
with  this  music. 


To  Talk  On  Microscopic  Films 
Miscroscopic  motion  pictures  will 
be  discussed  by  Heinz  Rosenberger 
tonight  at  8  o'clock  at  the  auditorium 
ot  the  American  Museum  of  National 
History,   New   York. 


Williams  In  New  York 

Ralph  B.  Williams,  Universal  sales 
chief  in  the  Southeast  with  head- 
quarters at  Atlanta,  has  arrived  in 
New  York  to  confer  with  Earl  Kram- 
er, eastern  sales  manager,  and  Lou 
B.    Metzger,    general    sales    manager. 


Davie  "U"  Omaha  Manager 
Omaha — Charles  M.  Davie  has 
been  named  Universal  manager  here, 
replacing  H.  J.  Chapman,  who  re- 
signed. Davie  has  been  with  "U"  at 
Des  Moines,  Minneapolis  and  Detroit. 


Griffith  Opens  Enid  House 
Enid,    Okla. — Griffith    Amusement 
Co.,     subsidiary     of     Universal,     has 
opened  the  Aztec. 


And  That's  That 


By  PHIL  M.  DALY 


AT  Herrin,  111.,  so-called  hard- 
boiled  town,  action  pictures  and 
westerns  are  not  so  popular.  People 
there,  it  is  explained,  see  so  many 
real  gun  fights  that  they  like  com- 
edies for  a  change. 


Harry  Hershfield  gives  a  real  plug 
to  cartoon  coTnedies  in  his  "Abie  the 
Agent"  cartoon  strip,  reviewing 
"Gridiron,"  one  of  the  26  Charles 
B.  Mints  cartoon  subjects.  He  calls 
it  "perfect  animated  draughtsman- 
ship— smooth  as  possible  and  no  ef- 
fort on  the  eye." 


Oscar  Neufeld  of  Philadelphia  is 
one  state-righter  who's  no  squawk- 
ing about  business.  Oscar  goes  out 
after  bookings,  which  is  one  of  the 
reasons  for  his  success. 


One  of  the  New  York  dailies  has 
gone  and  scooped  us  again.  We  are 
utterly  desolated  to  learn  that  we 
m,uffed  entirely  that  exclusively 
story  on  Sol  Slumpsky's  decision  not 
to  go  to  Hollywood.  We  don't  want 
to  crawfish,  but  s'help  us  on  our 
ivord  of  honor,  we  had  the  lowdown 
two  weeks  ago. 


Immediately  we  called  up  Sol  and 
sez:  "It  is  true  you're  goin'  to  leave 
Hollywood  flat  and  stick  right  here 
ill  this  jaytown?"  And  Solly  chirps 
back:  "Yes  and  no."  Then  he  hung 
up. 


.That's  always  a  tough  situation 
for  a  reporter  faced  with  a  gigantic 
story  when  the  prospect  cmmters 
"Yes  and  No."  If  he  just  says  "No," 
it  makes  a  crackerjack  story.  Then 
we  play  up  the  report  in  a  screamer 
head  splashed  across  the  front  page : 
"SLUMPSKY  DENIES  SCAN- 
DAL." After  giving  all  the  details 
of  the  traitor  walking  out  on  his 
town  in  favor  of  those  ginks  in 
Hollywood,  and  getting  everybody 
jazzed  up,  then  bing! — we  crash  the 
works  with  an  O.  Henry  surprise 
climax:   "SLUMPSKY  SAYS  NO!" 


Imagine  our  feelings  the  other 
n-orning  when  we  saw  everybody  on 
Film  Row  excitedly  reading  a  head- 
line splashed  across  the  picture  page 
ot  this  newspaper:  "SLUMPSKY 
SAYS  NO!"  Slumpsky  went  and 
double  crossed  us.  He  told  us  "Yes 
and  No."  And  he  told  the  other 
ftller  "No."  Oh,  well,  life  sometimes 
is  cruel  like  that. 


Webb  Planning  Theater 

Charlotte,  N.  C— Claude  Webb 
will  open,  at  an  early  date,  a  new  the- 
ater at  either  Marion,  N.  C,  Mor- 
ganton,  N.  C,  or  Gaffney,  S.  C. 


CaU 

WAFILMS,  Inc. 

Walter  A.   Futter,   Pres. 

for 

Library  Stock  Scenes 

New   York  Hollywood 

130  W.  46th  St.       c/o  Loon  Schlesinger 

Bryant    8181    1123    No.    Bronson    Ave. 


Sunday  Shows  Vote  Is      I 
Delayed  at  Tenafly,  N.  jj 

Tenafly,  N.  J. — The  city  council  i 
holding  back  the  ballots  on  the  Sun 
day  shows  referendum  due  to  allege* 
misstatement  in  a  theater  advertise 
ment  calling  on  the  public  to  vob 
"yes"  on  Sunday  shows.  The  aj 
stated  that  the  local  chamber  of  coiB 
merce  sponsored  and  endorsed  tht 
movement,  but  that  body  had  takei 
no  official  action.  Also  a  newspapei 
editorial  claimed  Sunday  shows  woul( 
not  interfere  with  church  services] 
whereas  two  local  churches  hold  si 
vices  when  pictures  would  be  she 
The  town  council  is  holding  up 
referendum  till  these  statements 
corrected. 


Gray    Bequests    to    Churches 

Lewiston,    Me. — The    will    of 
liam    P.    Gray,    late    head    of    Pa 
mount's     theater     interests     in 
England,  provides  bequests  for  ey^ 
church,  two  synagogues  and  the 
vstion    Army    at    Lewiston    and 
burn,    Me.       Central    Maine    Genel 
hospital    is    made    residuary    legatee 
A     trust    fund     of     $20,000    for 
daughter,  Mrs.  Monita  G.  Lawton  ol|| 
New  York,  and  a  fund  for  his  fatheiJ! 
and  mother  are  the  only  private  be^ 
quests. 


Amsterdam   Buys   Dog   Films 

Ben     Amsterdam     of     Masterpi^ 
Film    Attractions,    Philadelphia, 
purchased    the    Campion    police 
series  recently  completed  by  Chest? 
field   M.   P.    Corp. 


Fish  Resigns  as  K.  C.  Manageig 

Kansas  City — H.  Bradley  Fish 
resigned  as  manager  of  the  local 
exchange. 


KafTenberger  Heads  Ad  Sales 

Cincinnati — Ed    Kaflenberger, 
has  been  as  assistant  in  the  ad  sa 
department    of    the    Paramount 
change,    has    been    promoted    to 
managership  of  that  department. 


Second   Week  for  "Divine   Woma 

"The  Divine  Woman"  is  to  be  h^ 

over   a   second   week   at   the    Capit 

New    York. 


To  Distributors 

OR 

State  Right  Buyers 

A  SUPER  FEATURE 

UP  TO  DATE 

8  1  3. 

AN  ARSENE  LUPIN 
ADVENTURE  STORY 

BY 

MAURICE  LEBLANC 

WITH  ALL  STAR  CAST. 

WALLACE  BEERY 

LAURA  LA  PLANTE 

RALPH  LEWIS 

WILLIAM   V.   MONG 

J.    P.    LOCKNEY 

WEDGE  NOWELL 

AND    OTHER    NOTABLES 

PREVIOUSLY   RELEASED   BY 

ROBERTSON    COLE    CO..     NOV., 

1920.      LENGTH    6123    FT. 

CELEBRATED    AUTHORS 

SOCIETY,    Ltd., 

68    West    5  6th    St.        Circle    2396 


THE 


iday,  January  20,  1928 


■s^m 


PAILV 


British  Film  to  5  Others   by  1938 


OTA  ON  DISTRIBUTORS 
iiOM7i-2T020PERCENT 


Liiidon — The      official      machinery 

hiiigh      which      distributors      must 

1  c  in  order  to  secure  pictures  un- 

llie    quota    law    is    explained    in 

I  ill  of  the  bill.     The  restrictions 

r.iitish  exhibitors  are   outlined  in 

-ection  as  well.    While  the  trade 

1  Vmerica    has    no    direct    concern 

I    this    end    of    the    bill,    attention 

It   well  be   paid   to  the   quota  on 

1  I  tors   as   one   means   of  learning 

over  the  period  of  the  ten  quota 

,    the    playing    time    for    outside 

ics  will  be  reduced. 

ut   III   follows: 

PART  III 
T/isions    for    Securing     Quota    of 
British  Films. 
Renters'  Quota 

(1)  111  the  year  commencing  on  the 
ay  of  April,  nineteen  hundred  and 
eight,  and  ending  on  the  thirty-first 
March,  nineteen  hundred  and  twenty- 
md  in  each  of  the  nine  succeeding 
any    person    engaged    in    the    business 

I  ting    registered    films    to    exhibitors^  for 

II  pose     of     public     exhibition     in     Great 
(hereinafter    referred   to   as   a    renter) 

n  quire    for    the    purposes    of    such    rent- 
total    length    of    registered    British   films 
uting    at    least    such    proportion    of    the 
I'-ngth    of     all     registered    films     so     ac- 
by   him   in   the   year   as    is    specified   as 
,    the    year    in    Part    I.    of    the    First 
lie    to    this    Act,    and     such    proportion 
rinafter     referred     to     as     the     renters' 
and    if    the    films    so    acquired    include 
Ming    films     (that    is    to    say,     films    the 
red    length    of    which    is    three    thousand 
1     upwards)     and     short     films,    that     is 
,    films    the    registered    length    of    which 
■     than    three    thousand    feet),    the     re- 
ents    of    this    section    must    be    satisfied 
|.ects  the   long  films   so  acquired  as  well 
ects  all  films  so  acquired. 
li    in   any    such    year    a    renter    fails   to 
with    the    requirements    of    this    Part 
.s   Act   as   to   the   renters'   quota,   he  shall 
lilty    of    an    offense,    unless    such    a    cer- 
f  '■    as    is    hereinafter    mentioned    has    been 
by   the    Board   of    Trade,    or    unless    he 
s    to    the    satisfaction    of    the    court    that 
sasons   for    non-compliance   were    reasons 
d   his   control. 
Jn     this     section,     "registered     British 
means    a    British    film    which    either    at 
me   of    its    acquisition    by    the    renter    is, 
ter    within    the    same    year    becomes,    a 
ered    British   film;    and    "registered   film" 
a   film   which   either   at   the   date   of    its 
ition    by    the    renter    is,    or    later    within 
ime   year   becomes,   a   registered   film. 
If  a  film  is  not   registered  at  the  time 
acquisition   by   a    renter,    and    is    regis- 
after    the    expiration    of    the    year    in 
it    is    so    acquired,    the    film    shall,    for 
urposes    of    this    Part    of    this    Act,    be 
i    as    if    it    had    been    acquired    by    the 
in  the  year  in  which  it  is  registered. 
Where   a   renter   has   in   any   such    year 
ed  any  registered  films  and  subsequently 
;  same  year  his  business  as  a  renter,   by 
ment    or    will,    or    on    intestacy,    or    by 
ion    of    law,    becomes    vested    in    some 
licensed    renter,    that    other    renter    and 
le    first-mentioned    renter    shall    for    the 
5es    of    the    provisions    of    this    Part    of 
i.ct   as   to   the    renters'    quota   be   deemed 
i/e    acquired    the    films. 
Any  number  of   renters,   none  of  whom, 
whom   not    more    than    one,    during   any 
/ear  acquires  for  the  purpose  of   renting 
hibitors    more    than    six    long    registered 
as     hereinbefore    defined,     may,     if     the 
of     Trade     consent,     combine     for    the 
ies    of    the    provisions    of    this    Part    of 
\ct    relating    to    the    renters'    quota    the 
length    of     registered     British     films     so 
ed    by   them   in   that    year    and   the   total 
of     all     registered     films     so     acquired 
cm    in    that    year,    and    in    such    case    if 
)tal    length    of     such    registered    British 
bears   the   proper   proportion   to  the   total 
of    all    such    registered    films,    and    the 
length    of    such    long    registered    British 
bears  the  proper  proportion  to  the  total 


length  of  all  such  long  registered  films,  each 
renter  shall  as  respects  that  year  be  deemed 
to  have  satisfied  the  provisions  of  this  Part 
of   this   Act   as  to  the   renters'   quota. 

15.  Any  renter,  whose  business  is  limited 
to  the  renting  of  films  for  exhibition  ex- 
clusively in  a  limited  geographical  area  with- 
in Great  Britain,  may  for  the  purposes  of  his 
renters'  quota  count  any  registered  British 
film  for  the  renting  of  which  in  that  area 
he  has  acquired  the  exclusive  right  and  which 
has  not  been  previously  exhibited  to  the  pub 
lie  ill  that  area,  notwithstanding  that  the 
him  has  been  already  counted  for  the  pur 
poses  of  the  renters'  quota  by  some  other 
renter,  being  a  renter  who  has  acquired  the 
exclusive  right  to  rent  it  for  exhibition  ii, 
some  other  limited  area,  or  in  Great  Britain 
exclusive   of    the   first-mentioned   area. 

16.  No  British  film  shall  be  counted  more 
than  once  for  the  purposes  of  the  provisions 
of  this  Part  of  this  Act  with  respect  to  the 
renters'  quota,  nor,  save  as  hereinbefore  ex- 
pressly provided,  shall  any  British  film  be 
counted  for  the  purposes  aforesaid  by  more 
than   one   renter: 

Provided  that,  if  a  renter  in  any  year  ac- 
quires any  old  British  films  and  also  ac- 
quires old  foreign  films,  he  shall  be  en- 
titled to  count  the  old  British  films  for  the 
purposes    of    the    renters'    quota — 

(a)  if  the  only  films  acquired  by  him 
during  the   year  are  old  films;   or 

(b)  if  he  has  acquired  films  other  than 
old  films  during  the  year  and  the 
requirements  of  this  Part  of  this 
Act  as  to  renters'  quota  would  have 
been  satisfied  as  respects  those  other 
films  had  they  been  the  only  films 
acquired    by    him    during   the    year. 

For  the  purposes  of  this  proviso,  the  ex- 
pression "old,"  in  relation  to  a  film,  means 
acquired  by  a  renter  not  less  than  one  year 
alter  the  close  of  the  year  in  which  it  was 
acquired    by    another    renter. 

17. —  (1)  On  and  after  the  first  day  of 
April,  nineteen  hundred  and  twenty-eight,  and 
until  the  thirty-first  day  of  March,  nineteen 
hundred  and  thirty-eight,  no  person  shall 
carry  on  the  business  of  renting  registered 
films  for  exhibition  to  the  public  in  Great 
Britain  unless  he  holds  a  license  for  the 
purpose    from    the    Board    of    Trade: 

Provided  that,  where  an  application  for 
such  a  license  has  been  made,  it  shall  be 
lawful  for  the  applicant  to  carry  on  such 
business  as  aforesaid  pending  the  determina- 
tion of   the  application.  ,.        ,    ,, 

(2)  No  film  to  which  this  Act  applies  shall, 
during  the  period  aforesaid,  be  exhibited  to 
the  public  in  Great  Britain  unless — 

(a)  the  film  has  been  acquired  by  the 
exhibitor  from  a  person  entitled  to 
carry  on  such  business  as  aforesaid; 

(fc)  the  exhibitor  is  himself  a  person  who 
is  entitled  to  carry  on  such  busi- 
ness as  aforesaid  and  has  acquired 
the  film  for  the  purpose  of  renting 
it  for  public  exhibition  in  Great 
Britain. 

(3)  If  any  person  carries  on  such  busi- 
ness as  aforesaid  or  exhibits  any  film  m  con- 
travention of  this  section,  he  shall  be  guilty 
of  an  offense  and  liable  on  summary  con- 
viction to  a  fine  not  exceeding  twenty  pounds 
for  each  day  during  which  he  so  carries  on 
the  business  or  exhibits  the  film,  as  the  case 
may   be. 

18. —  (1)  Every  person  who  at  any  time 
during  any  year  ending  on  the  thirty-first  day 
of  March  was  a  licensed  renter  shall  furnish 
to  the  Board  of  Trade  before  the  first  day 
of  the  following  May,  or  such  later  date  as  m 
any  particular  case  the  Board  of  Trade  may 
allow,  a  return  giving  such  particulars  a 
may  be  prescribed  with  respect  to  the  regis- 
tered films  acquired  by  him  during  the  year 
in  question,  in  order  to  enable  the  Board  ot 
Trade  to  ascertain  whether  the  requirements 
of  this  Part  of  this  Act  with  respect  to  the 
renters'  quota  have  been  satisfied  by  bim 
during   the    year   to   which   the    return    relates: 

Provided  that,  if  any  licensed  renter  in 
the  course  of  any  such  year  ceases  to  carry 
on  business  as  a  renter,  the  return  shall  be 
made  within  one  month  from  the  time  when 
he  so  ceases  to  carry  on  the  business,  unless 
previously  and  in  the  same  year  his  business 
as  a  renter  has  become  vested  in  some  other 
licensed  renter.  . 

(2)  Every  person  required  to  make  a  return 
under  the  last  foregoing  subsection  shall, 
before  the  first  day  of  May  in  the  year  fol- 
lowing the  year  in  which  the  return  was 
made  furnish  to  the  Board  of  Trade  a  sup- 
plementary return  relative  to  the  year  to 
which  the  original  return  related,  giving  such 
particulars  as  could  not  have  been  given  in 
the  original  return  owing  to  bookings  tor 
exhibitions   not  having   been  completed. 


(3)  Any  such  return  as  aforesaid  may  be 
used  for  the  purpose  of  ascertaining  whether 
the  films  entered  in  the  return  as  having 
been  acquired  by  the  renter  making  the  re- 
turn were  in  fact  acquired  by  him  for  the 
purpose  of  renting  them  to  exhibitors  for 
exhibition    to    the    public    in    Great    Britain. 

(4)  Every  licensed  renter  shall  also  keep 
a  book  and  shall  as  soon  as  practicable  record 
therein  the  title,  registered  number,  and  reg- 
istered length  of  every  film  acquired  by  him 
(distinguishing  between  British  and  foreign 
films),  the  theaters  at  which  each  film  has 
been  booked  for  exhibition  and  the  dates  for 
which  such  bookings  are  made,  and  shall 
when  so  required  produce  the  book  for  in- 
spection by  any  person  authorized  in  that 
behalf  by  the  Board  of   Trade. 

Exhibitors'  Quota 

19. — (1)  In  the  year  commencing  on  the 
first  day  of  October,  nineteen  hundred  and 
twenty-eight,  and  ending  on  the  thirtieth  day 
of  September,  nineteen  hundred  and  twenty- 
nine,  and  in  each  of  the  nine  succeeding 
years,  every  person  who  carries  on  the  busi- 
ness of  exhibiting  registered  films  to  the 
public  in  Great  Britain  shall  exhibit  at  each 
theater  during  the  period  in  any  year  during 
which  he  so  exhibits  films  at  that  theater 
at  least  such  proportion  of  registered  British 
films  as  is  mentioned  with  respect  to  the  year 
in  question  in  Part  II.  of  the  First  Schedule 
to  this  Act,  and  such  proportion  is  herein- 
after referred  to  as  the  exhibitors'  quota, 
and.  if  the  films  so  exhibited  include  both 
long  films  and  short  films  as  hereinbefore 
defined,  the  requirements  of  this  section  must 
be  satisfied  as  respects  the  long  films  so  ex- 
hibited as  well  as  respects  all  the  films  so 
exhibited. 

(2)  The  proportion  of  British  registered 
films  exhibited  during  such  period  as  afore- 
said at  any  theater  shall  be  ascertained  by 
comparing — • 

(o)  the  aggregate  arrived  at  by  adding 
together  the  products  of  the  total 
number  of  feet  of  each  registered 
British  film  which  has  been  exhibited 
during  the  normal  hours  in  the  or- 
dinary programme  multiplied  by  the 
number  of  times  the  film  has  been  so 
exhibited  during  the  said  period;  and 

(b)  the  aggregate  arrived  at  by  adding 
together  the  products  of  the  total 
number  of  feet  of  each  registered 
film  which  has  been  so  exhibited 
multiplied  by  the  number  of  times 
the  film  has  been  so  exhibited  during 
the  said  period. 

(3)  If  in  any  year  an  exhibitor  fails  to 
comply  with  the  requirements  of  this  Part 
of  this  Act  in  respect  of  any  theater,  he 
shall  be  guilty  of  an  offense,  unless  such 
a  certificate  as  is  hereinafter  mentioned  has 
been  issued  by  the  Board  of  Trade,  or  unless 
he  proves  to  the  satisfaction  of  the  court 
that  the  reasons  for  non-compliance  were  rea- 
sons beyond  his  control. 

20. — (1)  On  and  after  the  first  day  of 
October,  nineteen  hundred  and  twenty-eight, 
and  until  the  thirtieth  day  of  September, 
nineteen  hundred  and  thirty-eight  no,  person 
shall  carry  on  the  business  of  exhibiting 
registered  films  to  the  public  in  any  the- 
ater unless  he  holds  a  license  for  the  pur- 
pose in  respect  of  that  theater  from  the 
Board   of   Trade: 

Provided  that,  where  an  application  for 
such  a  license  has  been  made,  it  shall  be 
lawful  for  the  applicant  to  carry  on  the 
business  in  any  theater  to  which  the  appli- 
cation relates  pending  the  determination  of 
the  application.  . 

(2)  If  any  person  carries  on  such  busi- 
ness as  aforesaid  in  contravention  of  this 
section,  he  shall  be  guilty  of  an  offense,  and 
shall  be  liable  on  summary  conviction  to  a 
fine  not  exceeding  ten  pounds  for  each  day 
on  which  he  so  carries  on  the  business. 

21. — (1)  Every  person  who  at  any  time 
during  any  year  ending  on  the  thirtieth  day 
of  September  was  a  licensed  exhibitor  shall 
furnish  to  the  Board  of  Trade  before  the 
first  day  of  the  following  November  a  re- 
turn giving  such  particulars  as  may  be 
prescribed  with  respect  to  the  registered  films 
exhibited  by  him  in  each  theater  during  the 
year  in  question,  and  the  dates  and  number  of 
times  on  which  they  were  exhibited,  in  order 
to  enable  the  Board  of  Trade  to  ascertain 
whether  the  requirements  of  this  Part  of 
this  Act  with  respect  to  the  exhibitors'  quota 
have  been  satisfied  by  him  in  respect  of  the 
theater  during  the  year  to  which  the  return 
relates:  .,  ,.  ^        ,.,.^ 

Provided  that,  if  any  licensed  exhibitor  in 
the  course  of  any  such  year  ceases  to  exhibit 
at  any  theater,  the  return  with  respect  to 
that  theater  shall  be  made  within  one  month 
from  the  time  when  he  so  ceases  to  exhibit 
thereat. 


(2)  Every  licensed  exhibitor  shall  also  keep 
in  respect  of  each  theater  at  which  he  ex- 
hibits films  a  book,  and  shall  as  soon  as 
practicable  record  therein  the  title,  registered 
number  and  registered  length  of  each  film  ex- 
hibited by  him  at  the  theater  to  the  public 
(distinguishing  between  British  and  foreign 
registered  films),  the  dates  of  all  exhibitions 
of  each  film  and  the  number  of  times  of 
exhibition  of  each  film  each  day  during  the 
normal  hours  in  the  ordinary  programme, 
and  every  such  book  shall  be  open  to  inspec- 
tion by  any  person  authorized  in  that  behalf 
by  the   Board  of   Trade, 

The  book  relating  to  any  theater  shall  be 
kept  at  that  theater  so  long  as  the  exhibitor 
continues   to    exhibit   thereat. 

22.  In  the  case  of  any  exhibitor  who  in 
any  such  year  as  aforesaid  does  not  exhibit 
in  any  one  theater  on  more  than  six  days 
nor  in  more  than  one  theater  at  the  same 
time,  the  provisions  of  this  Part  of  this  Act 
shall  apply  subject  to  the  following  modi- 
fications:— • 

(a)  It  shall  not  be  necessary  for  any 
such  exhibitor  to  comply  with  the 
provisions  as  to  the  exhibitors'  quota 
as  respects  any  particular  theater, 
if,  had  all  the  exhibitions  given  by 
him  in  the  year  been  exhibitions  at 
the  same  theater,  those  provisions 
would  have  been  complied  with; 

(6)  It  shall  not  be  necessary  for  the 
exhibitor  to  make  a  return  to  the 
Board  of  Trade  after  ceasing  to 
exhibit  at  any  particular  theater,  or 
to  keep  a  separate  record  book  in 
respect  of  each  theater  at  which  he 
exhibits. 

(c)  A  license  to  carry  on  the  business 
of  exhibiting  films  to  the  public  shall 
suffice,  and  it  shall  not  be  necessary 
for  the  exhibitor  to  obtain  a  license 
in  respect  of  each  theater  at  which 
he    exhibits. 

General 
23.— (1)  The  Board  of  Trade  shall  exam- 
ine every  return  furnished  to  them  under 
this  Part  of  this  Act,  and  for  the  purpose 
of  such  examination  may  call  on  the  renter 
or  exhibitor  making  the  return  for  such  in- 
formation and  explanations  as  they  may  think 
necessary,  and  may  authorize  any  person  ap- 
pointed by  them  for  the  purpose  to  examine 
the  record  books  kept  by  the  renter  or  ex- 
hibitor. 

(2)  Where  on  submission  by  the  renter 
or  exhibitor  or  otherwise  it  appears  to  the 
Board  of  Trade  after  consultation  with  the 
advisory  committee  hereinafter  mentioned  in 
any  case  where  the  Board  of  Trade  con- 
template the  refusal  of  a  certificate  that 
though  the  requirements  of  this  Part  of  this 
Act  with  respect  to  the  renters'  quota  or  the 
exhibitors'  quota,  as  the  case  may  be,  have 
not  been  complied  with,  the  reasons  for  non- 
compliance were  reasons  beyond  the  control 
of  the  renter  or  exhibitor,  they  shall  issue 
a    certificate   to   that    effect. 

24. — (1)  Any  offense  of  failing  to  comply 
with  the  provisions  of  this  Part  of  this  Act 
as  to  the  renters'  quota  or  exhibitors'  quota 
may  be  prosecuted  summarily  or  on  indict- 
ment, and — 

(a)  if  the  accused  is  proceeded  against 
summarily,  he  shall  on  conviction  if 
a  renter  be  liable  to  a  fine  not  ex- 
ceeding one  hundred  pounds,  and  if 
an  exhibitor  to  a  fine  not  exceeding 
fifty  pounds;  and 

(b)  if  the  accused  is  proceeded  against 
on  indictment,  he  shall  on  conviction 
be  liable  to  a  fine  not  exceeding  five 
hundred  pounds. 

(2)  In  the  case  of  a  conviction  on  indict- 
ment, the  court,  in  addition  to  imposing  any 
such    fine   as   aforesaid, — 

(a)  whether  the  offender  is  a  renter, 
may,  if  of  opinion  that  the  offense 
was  deliberate,  and  if  the  offense  is 
a  third  offense,  order  that  his  license 
be  revoked,  and  may  order  that  no 
license  shall  be  issued  to  him,  or  to 
any  person  with  whom  he  is  finan- 
cially associated,  or  to  any  person 
who  acquires  his  business,  or  to  any 
person  who  took  part  in  the  man- 
agement of  his  business  and  was 
knowingly  a  party  to  the  offense, 
for  such  period  in  each  case  as  may 
be  specified   in  the  order: 

Provided  that,  where  any  such  or- 
der is  made,  the  order  shall  not 
operate  so  as  to  prevent  the  renter 
carrying  out  for  a  period  not  ex- 
ceeding six  months  any  obligations 
under  any  contract  entered  into  by 
(Continued  on   Page    12) 


Big  house  or  small,  it  makes  no  difference  to  such  a 
wonderful  attraction  as  the  combination  of  Mary  Pickford 
and  "My  Best  Girl/'  The  Eastman,  a  4,000  seat  house, 
only  experienced  what  many  other  theatres  have  had  the 
pleasure  of  enjoying— Packed  Houses— Big  Profits— Added 

Prestige.    This  is  most  certainly 


I 


^ 


One  of  the  greatest /T/oA/e^ 
makers  this  great  star  has 
ever  made -UNITED  ARTISTS 


1 


PICTURE 


based  on  the  story  by  W.Somerset  Maugham 
Directed  tn^  RAOUL  WALSH 


New  Orleans,  San  Francisco,  Denver,  Buffalo,  Minneapolis, 
Washington— where  Miss  Swanson's  latest  is  playing,  all 
claim,  and  box-office  receipts  prove  it,  that  this  is  by  far, 
the  greatest  picture  this  popular  star  ever  produced. 
Says  the  Washington  Herald— "One  of  the  best  pictures 

we  are  liable  to  get  this  year." 


The  biq  business  qefter 
you  have  been  waiting 

for—    UNITED  ARTISTS 


Each    picture    sold    individually — 


PICTURE 


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Let  us  quote  from  Variety,  January  18th.: 
"Chaplin  poured  more  money  into  the  Stanle 
chalet  than  that  stop  off  point  has  ever  seeni 
Gross   nearly   four  times   above   what  house    has    bee 
averaging  and    over  the   former  record,  held    by   "Ih 
Gold  Rush"  by  about  $6,000." 

It's  The  World's  Greatest  Show  of  Mirth. 


A  natural  record 
smasher  anywhere 

-UISITED  ARTISTS 


Each    picture   sold    individually — 


PICTURE 


on   tnent 


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H'/U 


T^eGAUGHO 


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Chicago,  as  New  York  and  Los  Angeles,  have 
placed  their  mark  of  enthusiastic  approval  on 
this  one.  In  Chicago  it  has  started  off  with  the 
most  phenomenal  business  ever  know^n  for  the 
city.  In  the  words  of  the  Tribune:  ''The  finest 
picture  that  has  ever  been  made."  Now  in  its 
11th  week  at  Grauman's  Chinese,  Hollywood, 
and  in  its  9th  week  at  Liberty,  N.  Y.— both  at 
$2  top. 


^bull  all  make  biq 
money  with  this  one 


-UNITED  ARTISTS 


Each    picture    sold    individually— 


PICTURE 


on    ment 


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ANNA   Q  NILSSON 


ALICE     JOYCE 


NILS     ASTHER 


H.B.WARNER 


HERBERT  BRENON 


PRODUCTION 


oaU£^««f 


From  the  Famous  novel  by  Warwick  Deeping 


[lo  dii 


Iforre 


i  Sel- 


The  expression  all  over  the  country  is  no  longe.„, 
''Have  you  read  the  Book"  but  "Have  you  seen  thf"  ^ 
picture."  Beyond  doubt  "Sorrell  and  Son"  is  one  of  tl 
greatest  box-office  pictures  that  has  been  made  fol 
sometime.   Regardless  of  w^here  a  theatre  is  located  d 
vs^hat  the  size  of  the  tow^n  might  be,  this  picture  dra"*^ 
them  in  capacity  style. 


meyG 

!W," 

[Jessie  I 


CARMEL   MYERS 

Presented  by 
JOSEPH  M.SCHENCK 


CL  Miqttty 

UNITED  ARTISTS 


PICTURE 


'  !tlt: 


%>. 


OAlLY  F"day,  January  20,  1928 


s 


Columbia    Production    Booming 


Sincerity    to    be  Keynote    of  Pictures  During  Year,  Lloyd's   Manager   Says — Sennett    Renews 
Contract  with  Paul  Perez— First  National  Renews  Contract  of  Molly  O'Day — Other  Studio  News 


IGNMENT8  AWAITED  BY 
BTARS  AT  rm  STUDIO 


oduction  is  booming  at  the  Co- 
>i;^  studios.  With  "The  Wife's 
tions"  and  "So  This  is  Love" 
pleted,  final  scenes  are  being 
e  on  "Lady  Raffles,"  which  stars 
;lle  Taylor. 

rie   scenario   department   is   work- 
on  several  originals   And  adapta- 
5.      Three    scripts   are    completed 
are  in  the  hands  of  the  produc- 
department   ready    for    casting, 
ck  Holt,  Betty  Compson  and  Lois 
son  are  all  set   to  start  work  on 
productions,   while    Byron    Has- 
George    B.    Seitz    and    Edmund 
timer   are   waiting   for   orders    to 
mence  shooting  on  their  new  pro- 
ions. 


'( 


Sargent  Assigned 

eorge    Sargent    is    to    title 
ise    of   the    Fisherman,"    by 


"The 
Zane 


Directing    Own    Story 

'orothy  Arzner,  who  has  been 
led  to  M-G-M  by  Paramount,  will 
ct   her   own   story   for   that   com- 

If-        

If   Kenton  Signed  by  Columbia 

'  olumbia  has  signed  Earle  C.  Ken- 
to    direct    "The    Sporting    Age," 
ch  goes  into  production  soon. 


Forrest  Gets  Juvenile  Lead 

illan  Forrest  has  been  cast  as  the 
enile  lead  in  "Sally  of  the 
ndals." 


Added  to  "U"  Cast 

ack  Selwyn,  Robert  Seiter,  Andy 
vine  and  Earl  McCarthy  have  been 
led  to  cast  of  "Cream  of  the 
rth,"  Universal  picture. 


Goulding  Story  for  Colleen 

Jarney  Glazer  is  to  scenarize  "To- 
rrow,"  Colleen  Moore  vehicle 
ich  Edmund  Goulding  will  direct 
m  his  own  story. 


Bessie  Love  in  Columbia  Film 

'rank  Capra  is  directing  "Broad- 
y  Daddies"  for  Columbia,  with 
ssie  Love  in  the  principal  role. 


chinbaud   to    Direct    First    O'Neill 

eorge  Archinbaud  is  to  direct 
lly    O'Neill's    first   starring  vehicle 

Tiffany-Stahl.  Ralph  Graves  will 
)ear  opposite.  The  story  now  is 
ng    selected. 


Run  of  "Gaucho"  Closing 

'The    Gaucho"   is   to   close   its   run 
1.  22  at  Grauman's  Chinese. 


Contract  Extended 

Contract,  of  Molly  O'Day  has 
been  extended  one  year  by 
First  National. 


Adamson  and  Milne  Added 
to  Columbia  Scenario  Staff 

Ewart  Adamson  is  the  latest  ad- 
dition to  the  Columbia  scenario  staff. 
I:  eter  Milne  recently  was  engaged. 
Adamson  now  is  working  on  an  or- 
iginal, as  yet  untitled.  Milne  wrote 
continuity  of  "Sporting  Age,"  as  his 
first  assignment  under  the  new  con- 
tract. This  is  an  original  by  Armand 
Kaliz,  who  appears  in  "The  Wife's 
Relations"   for   the   company. 


Paul  Perez  Contract  with 
Mack  Sennett  Is  Renewed 

Mack  Sennett  has  taken  up  option 
on  contract  of  Paul  Perez.  He  is  to 
title  a  series  of  new  pictures  under 
the  agreement. 


Boteler   Heads    Schlanck    Film    Cast 

Wade  Boteler  is  to  play  the  title 
rrle  in  "Top  Sergeant  MuUigan," 
which  James  Hogan  is  directing  for 
Morris  Schlanck. 

"4  Devils"  Cast  Completed 

Addition  of  Claire  McDowell  and 
Anders  Randolf  completes  cast  of 
"The  4  Devils,"  which  F.  W.  Mur- 
nau  is  directing  for  Fox. 

"China  Bound"  Company  Back 

Ramon  Novarro  and  his  company, 
engaged  in  filming  "China  Bound" 
have  returned  to  the  M-G-M  studios 
following  three  weeks  location  at  sea. 
The  picture  is  a  sea  romance  adapted 
from  the  story  by  Ben  Ames  Wil- 
liams.     Will    Nigh    is    directing. 

Five  Signed  for  "Body  Punch" 

Jack  Daugherty,  Virginia  Browne 
Faire,  Arthur  Millette,  George  Keto- 
sonaros  and  Monte  Montague,  have 
been  cast  for  "The  Body  Punch," 
Leigh  Jason's  first  Universal  direc- 
torial assignment,  adapted  from  a 
story  by  Harry  O.  Hoyt. 


Sidney,  Lewis  and  l-ynn  Cast 

George  Sidney,  George  Lewis,  and 
Haron  Lynn  have  been  selected  for 
"Give  and  Take,"  Universal's  produc- 
tion of  the  Aaron  Hoffman  play.  Wil- 
liam   Beaudine    is    the    director. 


Gould  in  Fox  Cast 

Billy  Gould,  erstwhile  vaudeville 
performer,  is  appearing  in  "Dressed 
to  Kill,"  which  Irving  Cummings  is 
directing  for  Fox.  Edmund  Loew  is 
starred.  Mary  Astor  plays  oppo- 
site. 


MORE  PLOT  TO  BE  INJECTED 
THIS  YEAR,  MURPHYSTATE8 


Sincerity  will  be  the  keynote  of 
pictures  during  the  coming  year,  is 
the  opinion  of  John  L.  Murphy,  pro- 
duction manager  of  the  Harold  Lloyd 
Corp.  who  looks  for  1928  to  be  pro- 
ably  the  biggest  year  the  comedies 
ever   have   enjoyed. 

"The  market  was  flooded  through 
the  last  year  with  broad,  hokumish 
comedies  that  were  funny  as  long  as 
they  lasted,"  avers  Murphy,  "but 
which  were  forgotten  the  minute  an 
audience  left  the  theater.  The  com- 
ing year  unquestionably  will  find  a 
general  tendency  on  the  part  of  pro- 
ducers to  inject  more  plot,  more 
genuine  sincerity  into  comedies,  and 
to  eliminate  the  border  line  gags  that 
were  so  prevalent  in  the  mirth  mak- 
ers during  the  last  twelfth  month. 

"With  the  proper  idea  in  mind, 
there  is  no  reason  why  a  little  thought 
c^Lnnot  be  injected  into  comedies, 
something  to  make  the  audiences 
think  a  little  as  well  as  laugh  a  lot. 
All  Harold  Lloyd  comedies  are  made 
v/ith  that  aim.  When  a  Lloyd  scen- 
ario is  stripped  of  its  gags,  you  really 
have  a  dramatic  theme,  as  in  his 
latest  picture  'Speedy'  which  we  are 
iiGw  hoping  will  be  completed  in  time 
for  an  Easter  release  by  Paramount. 
This  is  one  of  his  most  interesting 
vehicles  from  many  angles,  especial- 
ly story,  characterizations  and  funny 
situations.  There  is  really  enough 
story  in  'Speedy'  to  put  in  a  novel." 


Cast  for  De  Mille  Role 

Milton  Holmes  has  been  cast  for 
a  role  in  "His  Country,"  De  Mille 
production.  William  K.  Howard  is 
directing  the  picture  which  stars 
Rudolph    Schildkraut. 


Next  Ruth  Taylor  Role  Set 

Ruth  Taylor,  who  now  is  in  the 
East,  is  to  play  in  "Fourteen  Karat 
Gold"  on  her  return  to  the  Coast. 


Hatton  Going  Abroad 

Raymond  Hatton  plans  to  leave  for 
New  York  in  March,  from  where  he 
sails  March  17  for  a  vacation  in 
Europe. 


Chosen  for  Technicolor   Subject 
Olga  Baclanova  and  Luccio  Flam- 
ma  have  been  cast   in   Technicolor's 
new  picture,  "Catherine,  the   Great." 
R.  William  Neill  is  directing. 


Supervising  "High  Seas" 
David     Selznick     is     to     supervise 
"High     Seas,"     John     Farrow     story 
which    William    Wellman   will    direct 
for  Paramount. 


A  Little 

from  **Lots 


By    RALPH    WILK 

Hollywood 

"T  HAVE  lots  of  luck— but  it's  all 

J-  bad,"    said    Thelma.      We    believe 

Thelma  is  "spoofing,"  as  she  has  been 

assigned    some    important    roles. 

*  *         * 

Another  interesting  writer  here  is 
Norman  Burnstine,  who  can  always 
be  seen  with  "Hootch."  Norman 
does  not  drink,  "Hootch"  being  his 
dog.  Normayi  won  the  Van  Rensse- 
lar  literary  -prize  while  attending 
Columbia  and  also  edited  "Morning- 
side,"  a  college  paper.  He  took 
much  interest  in  "The  Private  Life 
of  Helen  of  Troy,"  because  John 
Erskine,  the  writer,  was  faculty 
advisor  of  the  Columbia  Poetry  club, 
of  which  Norman  was  president. 

*  *         * 

Lloyd  Corrigan,  the  scenarist,  who 
did  some  excellent  acting  in  a  Writ- 
ers Club  sketch  in  December,  at- 
tended the  January  entertainment  at 
the  club.  Lloyd  is  Waldemar 
Young's  rival  for  acting  honors 
among  the  scenarists. 

Grace  Goldberg,  our  friend 
of  the  Paramount  Long  Island 
studio  days,  is  now  $100  richer. 
She  suggested  "Show  Down" 
as  the  title  for  George  Ban- 
croft's first  starring  vehicle, 
and  won  the  studio  prize.  Miss 
Goldberg  is  Julian  Johnson's 
secretary. 

*  *        ♦ 

John  W.  Considine,  Jr.,  Clarence 
Brown,  Joe  Schenck,  Mitchell  Lewis, 
Al  Rosen,  Albert  Gran,  Paul  Nichol- 
son and  Anna  May  Wong  were 
among  those  who  attended  the  Los 
Angeles  prcTniere  of  "Hit  the  Deck." 

*  *        * 

Passing  Show:  Richard  Dix  motor- 
ing to  his  bank  on  Santa  Monica 
Boulevard;  Doris  Hill  driving  on 
Highland  avenue. 


Cast   for   "Sally   of   Scandals" 
Margaret  Quimby  has  been  cast  in 
"Sally,  of  the  Scandals." 


Added  to  Colleen  Moore  Cast 
Burr  Mcintosh  has  been  added  to 
cast    of    "Lilac    Time,"    new    Colleen 
Moore  picture  for  First  National. 


"A   Woman's   Way"   New   Title 

"Paris  Nights,"  Columbia  picture, 
has  been  retitled  "A  Woman's  Way." 
Featured  are  Margaret  Livingston, 
Warner  Baxter  and  Armand  Kalis. 
Edward  Mortimer  directed. 


THE 


10 


DAILV 


Friday,  January  20,  1 


LAST  MINUTE  DEVELOPMENTS  IN 
THE  INVESTMENT  FIELD  AND  THE 
DAY'S    QUOTATIONS   ON    FILM    ISSUES 


Financial 


HOW  BANKERS  VIEW  MOTION  PIC- 
TURES—WEEKLY RESUME  OF  IN- 
DUSTRY'S      FINANCIAL       STRUCTURE 


1 


TEXAS  1927  BUSINESS 


Austin — Decreasing  total  of  failures 
in  Texas  during  1927  indicates  a  great 
improvement  in  general  business 
conditions,  according  to  the  Bureau 
of  Business  Research  of  the  Univers- 
ity of  Texas.  The  December  record 
also  showed  improvement  over  Nov- 
ember. 

Compared  with  58  insolvencies  in 
November,  the  low  figure  of  42  in 
December  is  seen  as  an  encouraging 
indication  of  healthy  condition  gen- 
erally. Liabilities  of  the  42  bankrupt 
companies  totaled  $503,000  against 
$1,816,000  of  the  114  insolvent  com- 
panies in  Dec.  1926.  Business  of  1927 
was  favorable  as  measured  by  com- 
mercial insolvencies.  With  keen  com- 
petition and  profits  below  1926, 
failures  decreased  22  per  cent  and 
were  the  fewest  for  any  year  since 
1924.  Bankruptcies  for  t|he  year 
amounted  to  691  against  884  in  1926, 
and  695  in  1925.  Total  liabilities  were 
$11,575,000,  which  compared  with 
$11,987,000  in  1926. 

Form  F.  N.  Pathe,  Ltd. 
London — Registered  as  a  "private" 
company.  First  National  Pathe,  Ltd., 
has  been  organized  with  a  nominal 
capital  of  £1,000  in  £1  shares.  The 
company  is  a  combination  of  Pathe 
Freres  Cinema,  Ltd.  and  with  First 
National  Pictures,  Ltd.  Directors 
are:  W.  Evans,  chairman;  E.  B.  John- 
son and  R.  Benson.  Headquarters 
are  at  103  Wardour  St. 


EDWARD  B.  SMITH 
&C0. 

Members  New  York,  Philadelphia 
and  Boston  Stock  Exchanges 


Corporate 
Financing 


Philadelphia 
New  York  Boston 


\.   -  *-- 


Financial  Data  in  Year  Book 

A  section  devoted  to  the  financial  end  of  the  motion 
picture  business  is  contained  in  the  1928  FILM  DAILY 
YEAR  BOOK,  Information  is  provided  concerning  finan- 
cial structures,  assets  and  liabilities  of  the  various  compa- 
nies and  latest  fiscal  statements.  Data  has  been  compiled 
from  numerous  reliable  sources  for  the  1928  FILM  DAILY 
YEAR  BOOK,  off  the  presses  late  this  month. 


Financial 


Fox  Film  "A"  continued  to  climb 
yesterday  in  the  market,  gaining  lyi 
points  to  a  86^  close.  Again  this 
issue  led  in  the  trading  with  3,200 
shares  marketed.  Warner  Bros,  com- 
mon rose   1   point,  closing  at  15. 

High    Low  Close       Sales 

Am.     Seat.     Vtc...    39Vi      39%  39Vs         200 

*Am.     Seat.    Pfd 48  

*Balaban     &     Katz 68%       

*Bal.    &   Katz    Vtc 73^       

Eastman    Kodak     ..165        165  165             100 

East.    Kodak    Pfd..  129       129  129              30 

*tFilm     Inspection 4}4       .... 

♦First  Nat'l  Pfd 1045i       

Fox  Film  "A" 86}4     85;/^  86J4     3,200 

tFox   Theaters    "A"  20%     20}4  20%        500 

*Intern'l  Project 10  

ttKeiths    6s    46    ...100%    100  100%              7 

Loew's,     Inc 58M     58  58^     1.700 

ttLoew's,  6s  41ww.l06%   106!^  106%            9 

ttLoew's,6s41x-war.l00M   100%  100%           12 

♦M-G-M    Pfd 25H       

*M.    P.    Cap.    Corp 7%       

Pathe    Exchange    . .     4           4  4            100 

Pathe    Exch.    "A"..   17^     17%  17^        400 

ttPathe    Exch.    7s37  81%      81%  81%             3 

Paramount     F-L     ..112%    1115%  112%     2,500 

Paramount    Pfd.     ..121%   121%  121^         200 

ttPar.Bway.5%s51.102j4   102J4  102J4             2 

**Roxy     "A"      25  22  

♦*Roxy    Units     27  25  

**Roxy    Common    ..      7  6  

'*Skouras    Bros.     ..41  39  

Stan.    Co.   of   Am...    52  51%      51%       

*tTrans-Lux   Screen 3Ji       .... 

♦♦United  Art.   Com.   15  13  

♦♦United    Art.    Pfd.   85  80  

♦♦Univ.   Pictures 24%       .... 

Univ.    Pict.     Pfd...   97%     97%  97%           10 

tWarner    Bros.     ...    15%      14J4  15          1,000 

Warner   Bros.    "A".   22%     22%  22^         200 


♦Last  Prices  Quoted   •*Bid   and   Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley  in  Philadelphia. 


Friscini  Chain  Grows 
Hillsboro,  111. — The  Friscini  chain 
has  added  the  Orpheum  here  to  its 
circuit  of  ten  houses  in  this  section. 
Other  towns  on  the  circuit  are  Effing- 
ham, Taylorville,  Mattoon,  Charles- 
ton, Jacksonville  and  Litchfield. 


SOUTHWEST  OUTLOOK 
CONTINUES  TAVORABLE 


While  continued  rapid  development 
marked  industrial  development  in  the 
Southwest  in  1927.  development  in 
the  picture  industry  was  relatively 
slow,  states  the  Los  Angeles  Cham- 
ber of  Commerce  in  its  monthly 
Southwest  Business  Review.  The 
outlook  for  1928  is  seen  as  favorable 
for  this  territory.  In  an  analysis  of 
the  report,  the  "Wall  Street  Journal" 
prints  the  following: 

"Building  construction  established  new  rec- 
or3s  in  the  leading  cities.  Bank  clearings, 
postal  receipts  and  water  borne  commerce 
established  new  records  for  all  time.  M*r- 
cantile  lines'  reports  varied,  but  in  general 
distribution  of  goods  was  higher  than  in 
1926.  Canners  of  food  products  had  the 
most  successful  season  in  many  years.  The 
mining  sections,  though  quiet  through  most 
of  the  year,  operated  steadily  and  feel  opti- 
mistic as  a  result  of  the  higher  prices  at- 
tained at  the  end  of  the  period. 

"Manufacturers  in  the  Los  Angeles  metro- 
politan area  in  1927  were  valued  at  more 
than  $1,300,000,000,  a  gain  of  some  2% 
over  1926.  One  hundred  new  manufactur- 
ing industries  came  into  the  district  during 
the  year.  These  included  Ford  Motor  Co., 
B.  F.  Goodrich  Rubber  Co.,  Firestone  Tire 
&  Rubber  Co.,  Truscon  Steel  Co.  and  S. 
Karpan  Brothers,  whose  plant  investments 
alone  will  exceed  $42,000,000.  Practically 
all  of  these  plants  will  be  in  operation  dur- 
ing 1928.  The  most  notable  expansion  of 
existing  plants  was  the  construction  of  a 
sheet  mill  by  the  Columbia  Steel  Co.  Los 
Angeles  manufacturing  area  now  has  about 
190,000   factory   workers   on   the   payroll. 

"Building  permits  in  Los  Angeles  in  1927 
totaled  about  $123,100,000,  a  slight  gain  over 
1926,  putting  the  city  in  fourth  place  among 
the  cities  of  the  country  and  marking  it  as 
the  only  one  of  the  first  five  cities  to  show 
an  increase  during  the  year.  Number  of 
permits  granted  was  approximately  38,600 
as    against    37,478    in    1926. 

"The  greatest  gains  in  permits  in  the 
Southwest  were  in  Tucson  and  Phoenix, 
Ariz.,  the  former  gaining  about  140%  and 
the  latter  close  to  100%  for  the  year.  Boise, 
Id.,  gained  about  50%.  Albuquerque  showed 
no  marked  change,  Salt  Lake  City  building 
receded  about  11%  and  San  Diego  some  30%, 
compared   with    1926." 


Help  Finance  House 

Madison,  Wis. — Possibility  of  a 
new  East  Side  theater  to  be  started 
this  spring  was  announced  at  a  recent 
meeting  of  the  East.  Side  Business 
Men's  Ass'n.  A  committee  is  ex- 
pected to  be  named  at  the  next  meet- 
ing late  this  month  to  co-operate  with 
a  company  in  financing  the  building 
of  a  house. 


REGARD  FILM  THEATER 
AS" 


"The  motion  picture  theater  fig^ 
as    one    of    the    most    stabilized 
gainful      pursuits      in      the     busil] 
world,"     according     to     survey 
made     by     the     Economic     Rese^ 
Bureau    of    the    American    Bond 
Mortgage    Co.     The    company   st 
that   up   to   Jan.    1,    this    year,    it 
sold    36    bond    issues    totaling 
than  $7,875,000  on  theater  propel] 
having    a    value    in    excess    of 
381,520. 

In    part    the    survey    reads    as 
lows: 

A     special     study     has     been     made    of] 
amusement    business    over    a     long    periol 
years,     with     the     conclusion    drawn    thatl 
great   mass  of   population  will  go  without 
or     clothing,     but    they    will     not     go    wil 
amusement.       This     conclusion     is     astonii 
to   a   great   many   so-called   hard   headed 
ness    men    who    have    always    looked    upo 
amusement  business  as   perhaps  the  froth 
the    most   dispensible    item    in    modern    livi 

The  bureau  goes  further  to  say  that] 
American  Bond  and  Mortgage  Co.  15 
ago  foresaw  that  a  substantial  develop! 
was  to  take  place  in  the  theater  busii 
With  the  movement  of  people  from  homi 
apartments  and  hotels,  people  no  longer 
the  temperament  or  facilities  for  enterta 
themselves  and  their  friends  in  their  li 
quarters,  and  there  naturally  resulted 
mand    for    professional    entertainment. 

As     this     movement     was     first     from 
wealthier     class,     the     survey     shows,     it 
came    immediately    apparent    that    the    exii 
theaters    were    not    of    a    character    to 
his    class    of    patronage    and    new    theateri 
larger    size,    better    construction,    better 
tilation  and  with  more  attractive  settings 
built    in    response    to   the    demand.      This 
evidenced    itself    in    dramatic    theaters    bul 
the   movement   from  homes   to   apartments 
hotels    spread   to    all   classes   of    people   am 
moving     pictures     developed     and     grew 
greater  popularity  through  more  elaborate 
entertaining    productions,     the     demand 
for   larger,   more   attractive   theaters   with 
tilating     and     refrigerating     devices     so 
three   or   four   thousand   people   could   be 
fortably    entertained    at    one    time. 

In   the   early   history   of   the   moving   pi 
business    there    were    no    chains    of    theal 
However,   as   the   theater   business   grew   ti 
one    of   the    large    businesses   of    the    cou) 
large   chains   of   theaters   grew   up,   owned 
operated   by   the   same   companies    and   thri 
rents    or    profits    theaters    properties    gre 
be   the   most   profitable   form   of   improved 
estate.       Theaters    have    come    to    demand 
very     best     and     most     valuable     locations^ 
small    and    large    cities,    which    in    itself 
tribute  to  the   excellent   earning  power   of 
class    of    real   estate.      Today   the    moving 
ture    and    theater    industry    stands    among 
foremost   of   American   industries. 

"The  American  Bond  and  Mortgage 
has  been  a  pioneer  in  the  financing  of 
large  modern  theater  developments  as  a 
suit  of  the  appreciation  of  the  executive 
sonnel  of  the  transition  which  was  tal 
place  in  this  industry.  Through  this  finam 
we  have  assisted  some  of  the  most  promi; 
and  successful  theater  operators  in  the  ci 
try  the  list  including  such  prominent  nai 
as  Orpheum  Circuit,  Loew's,  Inc.,  B. 
Keith.  William  Fox,  Famous  Players,  Si 
ley  Co.,  W.  M.  James,  A.  H.  'Woods  ' 
H.  Harris,  Irving  Berlin,  Shuberts,  Selw; 
John  H.  Kunsky,  Ascher  Bros.,  Marks  B; 
Woodlawn  Theater  Co.,  H.  Schoenstadtl 
Sons,  and  Lubliner  &  Trinz.  who  have  eii 
owned  or  operated  the  properties  on  wl 
this    company    has    sold    the    bond    issues. 

Up   to  Jan.    1,    1928,   we  have   sold   36 
issues     totaling     over     $7,875,000     on     the; 
properties    which    have    a    value    in    excess] 
$13,381,520.       Of    these    36    issues,    ten    ' 
already    been    called    and    redeemed    at    a    pi 
mium   giving   a    profit   to   the   bondholders   aM 
eleven   promptly   paid   as   they   came   due. 


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ly,  January  20.  1928 -^^W^^  DAILV 11 


"The  Film  Daily  is  a 


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Recently  remarked  one  of  the  biggest  of  Motion  Pic-  | 


Splendid  Little  Newspaper" 


ture  executives.    "I  have  little  time  to  read,"  he  said, 


p 

"and  have  found  that  ten  minutes  at  the  start  of  the  day  p 

w^ith  THE  FILM  DAILY  keeps  me  up-to-the-minute  on  | 

w^hat's  going  on  in  the  many  branches  of  the  industry.  | 

It  is  compact,  snappy,  reliable  and  authoritative  and  all  | 
in  all  a  splendid  little  newspaper." 

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Small  Enough  To  Be  Intimate 
Big  Enough  To  Be  Independent 


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mmmmmmymmmmmmMmmi(m:^i((mmmmmmw'^^(^^(^^^^^^^^^ 


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DAILY 


Friday,  January  2m f 


JERSEY  SEES  BILL  AS 
ALLEVIATING  FILM  ILLS 


Passage  of  the  Brookhart  bill  "to 
some  extent"  will  relieve  existing  ills 
of  the  industry,  the  New  Jersey  ex- 
hibitor directors  believe,  and  so  have 
endorsed  the  bill  prohibiting  blind 
and  block  booking  and  arbitrary  al- 
location  of  product. 

Jersey  exhibitors  intend  to  cam- 
paign actively  for  passage  of  the 
Brookhart  bill,  President  Joseph  M. 
Seider  states. 


Northwest  Preparing 
Campaign  on  Measure 

(.Continued   from   Page    1) 
be  lost  in  mustering  support  for  the 
Brookhart  proposals. 

Prior  to  leaving  for  the  East, 
Steflfes  launched  a  telegraphic  poll  of 
sentiment  on  the  measure  calling  on 
his  board  of  directors  and  exectuive 
committee  to  state  their  views  on  the 
bill  which  would  outlaw  blind  and 
block  booking  and  arbitrary  alloca- 
tion of  product.  Sentiment  is  declared 
to  overwhelmingly  favor  endorsement 
of  the  bill,  with  indication  that  a 
unanimous  vote  on  the  suggestion 
may  be  recorded. 

The  Northwest  association  intends 
to  go  about  its  campaign  on  the 
Brookhart  bill  in  a  big  way.  The 
campaign  will  be  conducted  along 
lines  similar  to  the  Greater  Movie 
Season  campaign  launched  here  sev- 
eral seasons  ago.  This  means  that 
billboards,  newspapers,  slides,  posters 
and  circulars  will  be  utilized  to  en- 
list support  of  the  public  in  the  cam- 
paign. 

On  return  of  StefTes,  it  is  expected 
to  be  suggested  to  the  organization 
president  that  he  makes  a  tour  of  Min- 
nesota, North  and  South  Dakota,  on 
a  speech-making  campaign  to  line  up 
support  for  the   Brookhart  bill. 

In  this  connection,  Sen.  Nye,  (N. 
D.)  who  is  a  member  of  the  insurgent 
group,  which  includes  Sen.  Brook- 
hart, is  expected  to  be  called  upon 
by  the  organization  to  lend  his  aid 
to  passage   of  the  bill. 

Cohen   Asks    Suggestions 

Sydney  S.  Cohen,  president  of  the 
Board  of  Trade  and  Commerce  of 
the  M.  P.  Industry,  is  circularizing 
exhibitors  asking  suggestions  as  to 
what  stand  the  organization  should 
take  at  forthcoming  hearings  on  the 
Brookhart  bill. 


M-G-M  Seeks  New 
Faces  Rapf  Declares 

(Continued  from  Page  1) 
hi?  first  visit  in  two  years,  declared 
his  company  is  committed  to  the 
policy  that  screen  personalities  are 
the  dominant  factor  in  pictures  and 
always  will  be.  He  declared  he  sees 
a  new  public  growing  up  constantly 
which  must  be  catered  to  with  new 
faces,  ideas  and  technique.  M-G-M, 
he  says,  intends  to  push  its  old  stars 
and  at  the  same  time  has  adopted  a 
definite  system  of  developing  new 
screen  personalities  who  must  event- 
ually take  the  place  of  the  old  ones. 


Quota  on  Distributors 
From  71/2  to  20  Per  Gt. 

(Continued    from    Page    3) 

him     before     the     institution     of     the 
proceedings; 
(b)    where    the    offender    is    an    exhibitor, 
may,    if    of    opinion    that    the    offense 
was   deliberate,    and   if   the   offense    is 
a  third  oifense,  order  his  license  under 
this  Act  in  respect  of  the  theater  with 
respect  to  which  the  oifense  was  com- 
mitted  to   be   revoked,   and  may  order 
that    for    such    period     in    each    case 
as   may   be   specified   in   the   order   no 
license     in     respect     of     that     theater 
shall    be    issued    to    him    or    to    any 
person    with    whom    he    is    financially 
associated,     or     to     any     person     who 
took    part    in   the   management    of    his 
business   and   was   knowingly   a   party 
to  the  oflfense,  or  to  any  person  whose 
license   in   respect   of   any  theater  has 
been      revoked      during     the    •twelve 
months    previous    to   the    date   of    the 
conviction. 
(3;    Summary    proceedings    for    the    offense 
of    not    complying    with    the    requirements    of 
this   Part  of   this   Act  as  to  the  renters'   quota 
or     as     to     the     exhibitors'     quota     may,     not- 
withstanding  anything   in  the   Summary  Juris- 
diction Acts,   be   instituted  at   any  time  within 
two  years   after  the   commission  of  the  offense 
in   the   case   of    a    renter,    and   one    year    after 
the   commission    of   the   offense    in   the   case   of 
an   exhibitor. 

25. — (1)  A  license  under  this  Act  shall 
be  granted  by  the  Board  of  Trade  to  any 
person  applying  for  the  license  if  the  appli- 
cant is  not  disqualified  for  holding  the  license 
applied  for,  and  if  the  application  is  ac- 
companied by  such  information  verified  in 
such  manner  as  the  Board  may  reasonably 
require  in  order  to  satisfy  themselves  that 
the  applicant  is  not  disqualified  for  holding 
the  license  applied  for  and  by  the  prescribed 
fee. 

(2)  A  person  shall  not  be  qualified  to  hold 
a  license  under  this  Part  of  this  Act  unless 
the  case  may  be,  in  respect  of  which  it  is 
Britain  and  has  sent  notice  thereof  and  of 
any   change   therein   to  the   Board   of   Trade. 

(3)  A  license  granted  under  this  section 
shall  remain  in  force  until  the  expiration  of 
the  year  ending  on  the  thirty-first  day  of 
March  or  the  thirtieth  day  of  September,  as 
the  case  may  be,  in  respect  of  which  it  is 
granted,  unless  previous  to  that  date  the 
holder  thereof  ceases  to  be  qualified  for  hold- 
ing  the    license. 

26. —  (1)  If  any  person  required  to  make 
a  return  under  this  Part  of  this  Act  fails 
to  make  the  return  within  the  time  within 
which  he  is  required  to  make  the  return,  or 
on  being  so  required  fails  to  give  any  in- 
formation or  explanation  respecting  the  re- 
turn which  it  is  in  his  power  to  give,  he 
shall  be  guilty  of  an  offense,  and  shall  be 
liable  on  summary  conviction  to  a  fine  not 
exceeding  five  pounds  for  every  day  during 
which   the  default   continues. 

(2)  If  any  person  who  is  required  to  keep 
a  book  and  record  therein  such  particulars  as 
are  mentioned  in  this  Part  of  this  Act  fails 
to  do  so,  or  when  required  by  a  person  au- 
thorized in  that  behalf  by  the  Board  of 
Trade  to  produce  the  book  for  inspection  at 
any  reasonable  time  fails  to  do  so,  he  shall 
be  guilty  of  an  oflfense  and  shall  be  liable 
on  summary  conviction  to  a  fine  not  exceed- 
ing twenty  pounds. 


Three  More  New  Theaters 
Planned  for  New  England 

Boston,  Mass.- — Three  new  theaters 
are  in  prospect  in  New  England.  The 
Maverick  will  be  built  in  East  Bos- 
ton by  James  E.  Rich  and  others 
and  will  seat  about  1500;  G.  C.  Adams 
has  drawn  plans  for  a  house  in  Lawr- 
erce,  Mass.  for  Jere  Campopiano,  to 
seat  1200  and  Arthur  McAvoy  will 
build  a  new  theater  in  Leominster,  to 
seat  about  1,000. 


Deny  Theater  Permit 

Laramie,  Wyo. — Appeal  of  J.  G. 
Burbank  from  the  decision  of  the 
city  engineer  refusing  him  a  permit 
to  erect  a  theater  on  Fifth  St.  was 
denied  by  the  zoning  board  of  ad- 
justment, stating  that  the  ordinance 
prohibited  building  a  commercial 
structure   in  a  residence   district. 


JERSEY  ilT^CONSIDERS 
BILL  FOR  SUNDAY  SHOWS 


Sunday  shows  continue  to  agitate 
various  sections  of  New  Jersey,  but 
the  board  of  directors  of  the  state 
M.P.T.O.  have  not  as  j^et  definitely 
decided  to  introduce  a  measure  in  the 
Legislature.  Such  a  step  however 
may  be  taken  within  the  next  two 
weeks.  Meanwhile  Miss  May  M. 
Carty,  assemblywoman  of  Hudson 
County,  has  introduced  a  local  op- 
tion bill  for  Sunday  shows,  which 
has  been  referred  to  a  committee  of 
the   Legislature. 


N.  J.  Unit  Speeding 
New  Gompany  Plans 

(Continued   from   Page    1) 

dent  theater  owners  throughout  the 
United  States. 

George  L.  Record,  counsel  for  the 
state  unit,  has  been  authorized  to  pre- 
pare the  incorporation  papers  and 
proceed  with  organization  of  the  cor- 
poration. Record  proposed  the  new 
organization  at  a  meeting  of  New  Jer- 
sey directors,  and  the  plan  was  un- 
animously adopted.  It  calls  for  a 
corporation  to  engage  in  production 
and  distribution,  and  the  buying,  sell- 
ing and  operation  of  theaters.  Mem- 
bership will  be  on  the  basis  of  stock 
allotment,  and  all  members  will  be 
holders  of  stock  which  will  be  non- 
transferable and  non-negotiable. 

A  nationwide  campaign  is  being 
planned  to  bring  in  all  unaffiliated 
and  independent  theater  owners.  A 
meeting  is  scheduled  to  take  place 
in  Newark  next  Wednesday,  at  which 
ofificers  and  directors  will  be  elected, 
and  detailed  plans  drawn  up  for 
launching  active  operations  of  the 
oiganization. 


FBO  Arranging  tc 
Make  Talking  FJ 

(Continued   from   Page    1) 

head  of  production  for  the  co 
who  departs  next  Wednesday 
Coast  to  begin  production  of  f 
utilizing    Kinegraphone. 

Three  laboratories  containin 
plete    apparatus    have    alread} 
equipped.      One   is   at   the    R 
studios,  New  York,  one  of  the 
tories   of   G.   E.  at   Schenectac 
the   third,   at    Schenectady,   ha 
inspected  and  approved  by  Le 
and  is  to  be  transported  intact 
FBO     studios     at     Hollywooc 
operated  under  the  supervision 
G.    E. 

In  addition  to  the  three  la 
ries,   G.   E.  has  completed  a  r| 
of   portable    equipments   whic! 
been  made  for  use  in  connecti 
the  sound  recording  of  exteri 


"Netoco"  Out  After 
New  England  Ghain 

(.Continued   from   Page   1) 

tend  its  holdings  throughout  the  en- 
tire New  England  territory.  A  state- 
ment from  the  new  company's  head- 
quarters at  19  Milk  St.,  indicates  the 
policy  will  be  one  of  acquisition 
rather    than    construction. 

The  company,  as  noted  yesterday, 
has  been  capitalized  at  $25,000,000.  Of 
this  total,  $15,000,000  is  in  first  pre- 
ferred and  110,000,000  in  second  per- 
ferred.  The  financial  structure  also 
includes  not  less  than  10,000  shares 
of  common  stock.  Two  million  shares 
of  preferred  and  common  will  be  is- 
sued to  acquire  the  holdings  of  those 
interested  in  the  Beacon,  Modern, 
Shawmut,  Criterion,  Dudley,  Jam- 
aica, Rivoli,  Rialto,  Morton,  Allston, 
Regent,  Niagara,  Franklin  Park  and 
the  Shawmut  Investment  Co. 

Papers  of  incorporation  have  been 
filed  with  the  Commission  of  Cor- 
poration. The  ofificers  elected  at  the 
first  meeting  are  Samuel  Pinanski, 
president  and  director;  Jacob  Lourie, 
treasurer  and  director  and  James  Sol- 
omont,  director.  The  prime  mover 
is  Pinanski,  a  former  theater  man- 
ager here. 


Steffes  Will  Opp< 
Gommittee  Atl 

(Continued  from  Page   1) 
the    contract    committee,    is    i 
ranted,  he  said. 

"President  Woodhull  of  the 
T.O.A.,  who  was  chairman 
unaffiliated  group  at  the  recent 
Practice  Conference,  is  impres 
exhibitors  the  importance  of 
present  at  the  open  forum  J 
and  they  should  heed  his  s| 
ticns."    Stefifes    declared. 

"Attack  has  been  made  on 
tegrity  of  R.  R.  Biechele,  our 
man  in  the  committee,  and  I 
this  is  unwarranted,"  Steffe 
tinned.  "I  have  known  'Did 
chele  for  years,  and  he  can 
ponded  upon  to  do  what  the  m 
of  exhibitors  of  the  United 
want  him  to  do  in  connectioi 
the  proposed  new  contract 

"I  think  the  unaffiliated  ex 
group  is  particularly  fortunate 
selection  of  members  on  the  c 
committee.  All  three  are  ver 
able  exhibitors  with  a  record  fc 
scientious  accomplishment,  and 
one,  will  oppose  any  attempt  tc 
any  changes  on  the  committee 


Glaims  Television 
Has  Spanned  O 

(Continued   from   Page    1) 
Successful    secret    experiments 
been    conducted   between    New 
and   London,  he  declared. 

Hjutchinson  said  that  it  ha: 
possible  to  see  faces  and  hai 
human  beings  through  the  < 
ments,  although  the  features  w 
distinct.  This  defect  will  be  ove 
at  no  distant  future,  he  as 
Huchinson  said  his  trip  to  New 
is  to  conduct  official  experime 
transatlantic  vision  and  inve 
the  prospects  of  developing  t 
suits  along  commercial  lines. 

Officials  of  various  America) 
cerns  which   have   been  interes 
television  development  say   the 
no    knowledge    of    any    tests 
have  established  television  as  ; 


To  Remodel  Lynn  Hous< 

Lynn,  Mass. — The  Auditoriu 
cently    damaged   by    fire,    will 
modelled  and  rebuilt  at  once. 


:f 


^^r  NEWSPAPER 
^  FILMDOM 


AHDWEEKLY 
FILH  DIGEST 


VOh.MJM,Jio,  m 


ounday,  January  22.  1928  .  .. 


•-  ^-'-ilirfili  ^S 


■•'-^nn'-'fr  i-i 


Price   25    Cents 


Complete  Coverage  with  Accuracy 

THE  1928  FILM  DAILY  YEAR  BOO^ 

The  standard  encyclopedia  of  the  motion  picture  industry 
Out  This  Month  Free  to  Film  Daily  Subscri; 


fimfig-  tfie   oniy 

Ci^Ionial,    un- 

A  closed   with   W. 

Cubberley,   who  is 

,A   for    F.    &   R.    ex- 

ver  the  houses. 


he  says,  inten 
and  at  the  sa 
definite    systen^ 
screen  personali? 
ually  take  the  pi 


I  F  FAN  Y  - 

10   BROADWAY    • 


STAHL      PROD  U  CTIONS.iJvc. 

=    M.H,HOFFMAN,  VICE  PP.E5.  -   •  .       ' 

NEW  YORK  CITY 


ANDWEEKLY 
FILM  DIGEST 


Price   25   Cents 


CONTRACT  CHANGES  NOT  TO 
FORESTALL  BROOKHART  BILL 


ty  Houses  Already  Pur- 
ased  at  Reported  Price 
of  $25,000,000 

ndon  (By  Cable)— With  60  the- 
already  purchased  at  a  reported 
of  $25,000,000,  Sir  Walter  Gib- 
in  association  with  F.  A.  Szar- 
financier,  aims  at  a  goal  of  100 
ers,  to  introduce  a  de  luxe  pres- 
ion  policy  in  Great  Britain, 
s  will  be  low,  18d  (36  cents) 
:  charged  for  a  stall  (loge). 
ins  are  under  way  for  erection 
F|  5,000-seat  house  here,  and  the- 
t||  will  be  built  in  other  cities, 
move  is  to  forestall  American 
;rship  of  Britain's  theaters. 
he  alternative  to  my  scheme," 
Sir  Walter  today,  "was  the  pur- 
;  of  a  chain  of  halls  and  the- 
by  American  producers,  who 
d  present  in  them  their  own 
res,  regardless  of  anything  but 
rofit  to  America." 


Tl 


WITH  T  VAUDEVILLE 


rling  Pictures  Formed 
Minneapolis  Exchange 

inneapolis  —  Sterling  Pictures 
Co.,  has  been  formed  here  to 
le  product  of  Sterling  in  this 
tory.  W.  C.  Lestico  heads  the 
any  which  is  the  first  agency 
jsively  distributing  Sterling  re- 
s.  Ten  productions  are  avail- 
for    immediate    release. 


rlos  Starts  Producing 
12  Films  for  New  Firm 

reduction  has  been  started  at  the 
■Art    Studios,    Hollywood   on   the 

picture    of   the    series    of    12   for 
newly-formed    Quality   Distribut- 
Corp.,    according   to    George    H. 
is  of  Quality. 
DC  Carlos  is  producing  the  series 

first    picture    is    "Black    Butter- 
being    directed    by    James    W. 
n  with   a   cast  including:   Jobyna 
ton,  Mae  Busch,  Lila  Lee,  Rob- 

Frazer,  Robert  Ober,  William 
leer,    Ray    Hallor,    Charles    King 

George  Periolat.  Henry  Mc- 
hy  wrote  the  continuity  and  Max 
Pont  is   cameraman. 


A  special  orchestra  is  to  be  in- 
cluded with  every  presentation  com- 
pany or  group  of  vaudeville  acts  sent 
out  by  Chain  Vaudeville  Agency,  re- 
cently formed  under  management  of 
William  Stevens  to  handle  vaudeville 
bciokings  for  Universal  chain.  These 
traveling  orchestras  are  being  re- 
cruited  in   New   York. 

The  presentation  companies  to  be 
routed  will  include  casts  of  12  or  14 
people. 

The  agency  has  added  14  new 
houses  to  its  circuit.  Arrangements 
have  been  completed  to  book  spe- 
{Continued   on   Page    12) 


Principal  Building  Plans 
to  Be  Up  at  Atlantic  City 

Sol  Lesser,  Fred  Levy  and  H.  O. 
Schwalbe,  sponsors  of  Principal  The- 
aters, which  plans  a  national  chain  of 
small  town  theaters,  are  to  meet  over 
the  week-end  at  Atlantic  City,  to  dis- 
cuss  activities   of   the   circuit. 

Launching  of  theaters  in  various 
sections  is  planned  in  the  near  fu- 
ture, but  the  organization  is  expected 
to  expand  most  rapidly  on  the  West 
Coast. 


SPONSOR  TO  PRESS  EFFORTS  TO  PREVENT 
ANY  RECURRENCE  OF  EXISTING  SITUATION 

Washington  Bureau   of   THE  FILM  DAILY 

Washington — Amendment  of  the  contract  at  the  Chicago 
meeting  so  as  to  meet  the  provisions  of  his  block  booking  bill 
will  only  show  more  clearly  the  need  of  such  legislation  to  pre- 
vent a  recurrence  of  the  situation  which  led  to  its  introduction, 
in  the  opinion  of  Sen.  Brookhart  of  Iowa,  sponsor  of  the  bill.  The 
senator  outlined  his  views  following  a  meeting  with  R.  F.  Wood- 
hull,  M.  P.  T.  O.  A.  president;  A.  Julian  Brylawski,  Washington 
exhibitor,  and  Federal  Trade  Commissioner  Abram  F.  Myers, 
who  presided  at  the  Trade  Practice  Conference. 

WoodhuU  laid  before  the  senator  his  views  on  the  measure, 
and  asked  that  any  hearings  which  may  be  held  be  postponed 
until  after  the  coming  Chicago  meet.  The  senator,  taking  upi 
with  Chairman  Watson  of  the  Interstate  Commerce  Committee 
the  question  of  hearings,  was  informed  that  the  bill  will  not  be 
reached  before  Feb.  10. 


Pathe  Quarterly  Dividend 
Omitted  by  Directors 

Quarterly  dividend  of  $1  on  the 
Class  A  preferred  stock  was  passed 
by  Pathe  directors  at  their  meeting. 

"Expected  economies  of  operation 
were  not  realized  as  quickly  as  an- 
ticipated and  the  company  has'  de- 
cided to  conserve  its  resources,"  says 
statement    explaining    the    omission. 


ings"  Average  $250 
|er  Capacity  First  6  Mts. 

including  the  first  six  full  months 
)Js  Broadway  run,  "Wings"  claims 

record  of  averaging  $250  weekly 
ij/^e  the  house  capacity  for  that  pe- 
rl. More  than  8,000  New  Yorkers 
(.Continued   on  Page   12') 


Action — When  ? 

RECENTLY  we  turned  rabid  on  the  subject  of  presentations. 
Not  that  there  is  any  special  significance  in  that,  for  we 
poke  sly  digs  at  this  overextended  practice  as  often  as  pos- 
sible without  bordering  on  the  tiresome.  At  any  rate,  on  this 
occasion  we  pointed  out  how  a  number  of  important  circuit  oper- 
ators agreed  that  the  picture  was  No.  1  and  presentations  and 
such  trappings,  No.  2,  but  didn't  do  anything  about  it  except 

talk.  .  ,  ,  . 

Now  rises  E.  V.  Richards,  Jr.,  show^-wise  executive  and  big 
mogul  of  the  Saenger  chain,  with  the  following: 

Action — when  ? 

Why  try  to  cloud  the  issue  and  put  the  burden  on  picture 
theaters?  The  producer  and  distributor  can  give  the  action — 
when  they  divorce  pictures  from  vaudeville  houses.  Cer- 
tainly the  vaudeville  business  was  well  controlled  and  not  at 
the  call  of  the  picture  exhibitor;  said  exhibitor,  if  I  am 
not  mistaken,  had  to  fight  like  hell  to  create  it  (presentations) 

(Continued    on    Page    3) 


SENATOR  SEES  NO  REASON 
rOR  EXCEPTING  INDUSTRY 


There  is  no  reason  to  except  the 
picture  industry  from  Federal  regula- 
tion, in  the  opinion  of  Sen.  Brookhart, 
who  points  out  that  the  radio,  rail- 
road and  many  other  industries  are 
operating  under  government  super- 
vision, R.  F.  (Pete)  Woodhull  said 
Friday  on  his  return  from  Washing- 
ton where  he  conferred  with  the 
sponsor  of  the  measure  to  prohibit 
block  and  blind  booking  and  arbitrary 
allocation  of  product. 

The  Senator  stated  he  fully  real- 
ized the  importance  of  the  meeting  of 
the  new  contract  committee  to  be 
held  in  Chicago  Jan.  31,  and  express- 
ed the  hooe  that  the  new  conference 
(.Continued   on   Page    12) 


F.  &  R.  Dickering  for 
Watertown,  S.  D.,  Houses 

Watertown,  S.  D. — Northwest  The- 
ater Circuit  (Finkelstein  &  Ruben)  is 
negotiating  for  the  Metropolitan  and 
Foto  Play,  operated  by  Hess  &  Rau. 
The  firm  now  is  operating  the  only 
opposition  house,  the  Colonial,  un- 
der terms  of  a  deal  closed  with  W. 
A.  Steflfes.  J.  F.  Cubberley,  who  is 
handling  the  deal  for  F.  &  R.  ex- 
pects to  take  over  the  houses. 


J 


THE 


DAILV 


Sunday,   January  22,  IStj 


Vol.  XUIINo.  18    Sunday,  )an.  22. 1928    Price  25Cents 


JOHN  W.  ALiCOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
uecond  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California— Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse.    225. 


Financial 


High 

Am.     Seat.    Vtc 40  }i 

*Ani.    Seat.    Pfd 

♦Balaban    &    Katz 

*Bal.    &    Katz    Vtc 

tCon.    Film    I^d...    17^4 
tCon.  Film  Ind.Pfd.   24 
Eastman    Kodak     ..164^ 

*East.    Kodak    Pfd 

*tFilra    Inspection 

'First    Nat'l.    Pfd 

Fox    Film    "A" 87 

tFox    Theaters    "A"  205^ 

*Intern'l    Project 

ttKeiths  6s  46 lOO'/i 

Loew's,    Inc 58f^ 

ttLoew's,   6s  41ww.l06^ 
ttLoew's,6s41x-war.l00M 

*M-GM    Pfd 

♦M.    P.    Cap.    Corp 

Pathe    Exchange  4 

Pathe  Exch.  "A"...    17^ 
ttPathe    Exch.    7s37  81 
Paramount    F-L    ...113J4 

'Paramount  Pfd 

ttPar.Bway.5HsS1.102^ 

•*Roxy     "A"     27 

**Roxy    Units    30 

**Roxy   Common    . .      7J^ 
**Skouras    Bros.    ..    41 
Stan.    Co.    of   Am..   52 
tTrans-Lux     Screen     3Ji 
United    Art.    Com..    15 
United    Art.    Pfd..   85 

*Univ.    Pictures     

Univ.     Pict.     Pfd..    98 
..    1654 
'A"  26'4 


tWarner     Bros. 
Warner    Bros. 


Low 

40 


16 

23 '/4 
16454 


20/2 

woii 

106  ?i 
100 ->^ 


4 

17!4 
80  5/2 

n2ji 
16254 

25 
28 

39 

.  sm 
354 

13 
80 

961/1 

15 

22'^ 


Close 

41 '4 
48 
677A 
7314 

nVi 

23% 
16454 
129 

454 
10454 

86^ 

zo'A 

10 
lOO'/^ 

5854 
106J^ 
10054 

2554 
7/2 
4 

1754 

8054 
113 
12m 
10254 


5154 
354 


Sale- 

1,100 


1,000 

1,000 

3,000 

200 


3,700 
200 
.... 

1,200 
I 

3 


100 

1,100 

7 

1,400 


100 


24?4  .... 

97  150 

1654  7,500 

25  18,200 


*Last  Prices  Quoted   **Bid   and   Asked    (Over 

the    Counter) 
tCurb  Market  TtBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley  in   Philadelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant    J040 


INDEX 


PAGE 

ACTION — WHEN?   an  Editorial   by  Maurice  Kann    ' 1 

FINANCIAL,  By   Charles  F.   Hynes    2 

DEVELOPMENTS   IN   PRESENTATIONS,    by   Jack    Horrower    4 

REVIEWS   OF   THE  NEWEST  RELEASES,   by  Lilian   W.   Brennan    6-7 

FOREIGN   MARKETS,    by   James   P.    Cunningham    8 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Arthur  W.  EddyAdU 

SUPPLY  MEN  LEAVE   CHICAGO   AFTER   MEET    10 

HOLLYWOOD   HAPPENINGS,    Coast   News   by    Telegraph    9 

THE    WEEK'S   HEADLINES,    Review   of   the   News    12 

AND   THAT'S ,  THAT,  by  Phil  M.   Daly   12 


-REV 

rAGB 

6 

7 

6 

fi 

lEWS 

THE  CIRCUS    

DIVINE  WOMAN   

FRECKLES     

GENTLEMEN    PREFER 
BLONDES     

MOTHER  MACHREE    

SAILOR'S    WIVES    

THRILL  SEEKER   

WHAT  PRICE  BEAUTY   .. 
WIFE   SA VERS    ...    . 

PAGE 
6 

7 

6 

6 

6 

LET  'ER  GO,  GALLAGHER   6 

SHORT  SUBJECTS    

7 

Plan  Big  Game  Hunt  Films 

St.  Louis — Motion  pictures  of  big 
game  hunting  in  Africa  will  be  made 
by  E.  H.  and  Mrs.  Steedman,  who 
will  depart  soon  for  the  jungles. 
They  will  take  along  their  18-year 
old  daughter,  Almira  Steedman. 

Steedman  uses  a  camera  built  some- 
what like  a  large  caliber  hunting  gun. 
The  stock  rests  against  his  shoulder 
thus  supporting  the  camera.  The 
Steedmans  will  hunt  in  British  East 
Africa  and  will  not  return  for  about 
two  months. 


Completing  Play 

"Romance,  Inc."  is  the  title  of  a 
play  which  H.  H.  Van  Loan  and 
Crane  Wilbur  are  completing  for 
Broadway  presentation.  Van  Loan's 
last  picture  is  "The  Noose,"  which 
he  wrote  with  Willard  Mack. 


Tacoma  House  Changes  Hands 

Tacoma,  Wash. — A.  K.  Wolfonden 
and  Whitney  Mervin  have  just  pur- 
chased the  Victory  from  J.  B. 
Smythe. 


"U"  Opens  New  Florida  House 

Orlando,  Fla.  —  Universal's  new 
Baby  Grand  at  Winter  Park,  the 
millionaire  winter  colony  closely  ad- 
jacent to  Orlando,  opened  last  week. 


A  Correction 

"My  Best  Girl"  broke  records  at 
the  Rochester,  largest  house  of 
Rochester,  N.  Y.,  and  not  the  East- 
man, as  erroneously  announced  by 
United    Artists. 


00>VNS     AND     UIVIFOR.MIS 


I    14.37    BWAY.  N.V                            TEL  5580   PENN. 
ALSO    23.0OO    COSTUMES    TO    ocmt 


Mann   Remodeling  Theater 

Ukiah,  Cal. — George  M.  Mann  has 
closed  the  State  temporarily  for  ex- 
tensive remodelling  and  the  installa- 
tion of  a  pipe  organ. 


Burkan  and  Lauder  on  Board 

American  Exchange  Irving  Tnii[ 
Co.,  New  York,  has  appointed  Na 
than  Burkan,  the  lawyer,  and  Edwi; 
G.  Lauder,  Jr.,  of  the  Keith-Albe  IH' 
organization,  as  members  of  the  ad 
visory  board  of  the  company's  49tl  jaaje 
St.   office.  J  for 

__otl 
Cincinnati  Exchange  Moves] 

Cincinnati' — Security    Pictures 
just    moved    into   its    new    office,] 
Film   Bldg.     Victor  Schram  is 
ager. 


To  Distributors 

OR 

State  Right  Buyei 

A  SUPER  FEATURE 

UP  TO  DATE 

8  1  3. 

AN  ARSENE  LUPIN 

ADVENTURE  STORY 

BY 

MAURICE  LEBLANC 

WITH  ALL  STAR  CAST.I 

WALLACE  BEERY 

LAURA  LA  PLANTE 

RALPH  LEWIS 

WILLIAM   V.   MONO 

J.    P.    LOCKNEY 

WEDGE  NOWELL 

AND    OTHER    NOTABLES 

PREVIOUSLY  RELEASED  BY 

ROBERTSON    COLE    CO.,    NOV, 

1920.      LENGTH    6123    FT. 

CELEBRATED   AUTHORlS 

SOCIETY.   Ltd., 

08   West   5  6th    St.        Circla 


A    GUIDING    SIGN 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California,  make 
this   famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in  Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theatres,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


I 


THE 


lay,  January  22,  1928 


■;xi^ 


aes: 


DAILY 


■■n 

3 


lEE  DAY  PROGRAM  OF 
lEVIEW  BOARD  ALL  SET 


angements  are  practically  com- 
d  for  the  fourth  annual  confer- 
of  the  Better  Films  National 
cil  and  the  National  Board  of 
2W  to  be  held  at  the  Waldorf- 
ia  for  three  days,  beginning 
J6.  The  principal  topic,  as  noted, 
)e  "The  Understanding  and  In- 
tation  of  the  Motion  Picture 
ding  to  Present  Day  Stan- 
."     The  complete  program  fol- 

THURSDAY,    JANUARY    26 
Morning 

riew  of  unreleased  pictures  with  the  Re- 
^ommittee  of  the  National   Board    meet- 
projection    rooms    of    the    various    dis- 
rs.     This  arrangement  is  made  in  order 
uaint   the  conference  members   with   the 
s  work  of  actual  review  of  films, 
tmbling   of    delegates    in   the    conference 
of  the   Waldorf-Astoria   for   registration 
^signment   to   preview   meetings. 
Afternoon 
.c:  "Definite  Aspects  of  the  Motion  Fie- 
ld Their  Practical  Application." 
rman — Dr.    Albert  T.    Shiels,   Professor 
lucation,     Teachers     College,     Columbia 
sity. 

Salutation — Dr.  Wm.  B.  Tower,  Chair- 
*Iational   Board  of   Review. 

"The    Motion    Picture   as    a    Creative 

The  Cinema,  Its  Nature  as  an  Art — 
O.  Spearing,  motion  picture  critic. 
Unexplored  Possibilities  of  Cinematic 
—Alexander  Bakshy,  author  of  "The 
if  the  Russian  Stage,"  "Problems  of 
rtistic     Kinema,"     "Aesthetics     of     the 

"The  Motion  Picture  as  an  Enter- 
nt.'  • 

The  Picture  and  the  Public — Frederick 
Jones,    President,    Ufa    Pictures. 

(b)  The  Story  on  the  Screen — Mrs. 
:e  Strauss,  Scenario  Editor  First  Na- 
Pictures. 

"The  Motion  Picture  as  an  Educa- 
Means." 

The  Present  and  Future  of  the  Edu- 
i  Film — Dr.  Joseph  J.  Weber,  Teach- 
m   Staff,    Eastman   Kodak  Co. 

(b)   Possibilities     of     Medical     Motion 

J — Dr.      J.      F.      Montague,      Bellevue 

Evening 

ption  for  Conference  delegates  in  the 
Vvenue  Playhouse,  66  Fifth  Avenue. 
Special  showing,  the  purpose  of  which 
emonstrate  the  Little  Photoplay  Thea- 
1  as  practically  developed  in  a  special 
theater  devoted  to  putting  that  idea 
iccessful  commercial  form. 
kers  of  the  evening:  J.  K.  Paulding, 
lan,  Committee  on  Exceptional  Photo- 
i  the  National  Board  of  Review — "The 
)f  the  Committee  on  Exceptional  Photo- 

(h  R.  Fliesler,  Manager  of  the  Fifth 
!  Playhouse  Group,  Inc. — "Problems 
Management  of  the  Little  Motion  Pic- 
heater    as   a    Successful    Business    En- 

y  Ramsaye,   author  of  "A   Million  and 
ights — The  History  of  the  Motion   Pic- 
•"The    Little    Photoplay    Theater    as    a 
>er   of    Public   Taste." 
^program  will  conclude  with  an  informal 
ii^neeting  of  the  delegates  and  the  mem- 
the   Committee  on   Exceptional   Photo- 

FRIDAY,  JANUARY  27 
Morning 
r«;:   "Social   Experience  with  the  Motion 

tr  "■ 

CBman,    Dr.    Walter   W.    Pettit,    Director 

palnent   of   Community   Work     New   York 

lioHof   Social   Work. 

l(fl)  The  Determination  of  Facts  and  Fal- 
Wilton  A.  Barrett,  Executive  Secre- 
Jational  Board  of  Review  of  Motion 
s. 

I  Reclarification  of  the  Community 
Encourage  the  High  Type  Picture — 
or  Leroy  E.  Bowman,  Secretary  Na- 
"ommunity  Center  Association  and  of 
partment  of  Social  Science,  Columbia 
sity. 

)  The    Public    and    Its    Motion    Picture 
■Mrs.    Ida    Clyde    Clarke,    Author    and 
r. 
)  The      Psychological      Foundations      of 

nlihip — Dr.     Horace     M.     Kallen,     New 

h     for    Social    Research. 

1     )  The  Motion  Picture  and  Better  World 


Action — When? 

(Continued   from   Page    1) 

because  the  vaudeville  business  was  beginning  to  encroach 
as  picture  competition. 

We  intend  sticking  to  our  guns.  While  it  is  true  that  pro- 
ducer-distributor theaters  are  largely  the  culprits,  we  believe 
Richards  and  others  will  admit  that  other  large  theater  opera- 
tors are  far  from  entirely  blameless. 

The  closest  approach  to  a  solution  of  this  serious  situation 
that  has  reached  our  ears  is  the  plan  discussed  recently  for 
Atlanta.   This  was  it : 

The  principal  theaters  were  to  pool  operations  under  one 
guiding  hand — not  several — for  the  purpose  of  cutting  overhead. 
Presentations  were  not  to  be  eliminated  which  was  a  sensible 
suggestion  for  there  is  no  doubt  that  in  reasonable  doses  they 
belong,  but  were  to  be  curtailed.  The  value  of  the  entire  arrange- 
ment was  simply  this :  Cut-throat  competition  was  to  be  elimi- 
nated. The  public  couldn't  go  to  one  house  for  the  doubtful 
pleasure  of  being  suffocated  by  tinsel  simply  because  there  was 
no  tinsel  to  be  found  in  the  whole  darned  city.  In  other  words, 
some  sanity  was  to  be  injected  into  operation.  Mind  you,  the 
public  was  to  be  served  and  plentifully,  too.  The  entertainment, 
however,  was  to  be  dished  out  in  nicely  seasoned,  well  prepared 
and  moderate  portions.  A  trifle  less  strain  on  the  dear  old  pub- 
lic's digestive  system  and  certainly  a  proper  economic  gesture 
in  theater  management. 

Eschmann  at  Columbia 

Having  packed  the  salesman's  grip  up  and  down  the  coun- 
try for  many  years,  a  veteran  of  many  hard-selling  campaigns 
now  joins  Columbia.  Eddie  Eschmann  knows  distribution  and 
how  to  merchandise  films.  His  association  with  Columbia  can 
be  construed  as  another  indication  of  the  speed  with  which 
Columbia  intends  to  step. 

KANN 


Understanding — Dr.     John     Herman     Randall, 
Director,    World    Unity   Foundation. 

Time   for  questions   and  answers  will  be   al- 
lowed   at    the    close    of    each    address. 
Afternoon 

Topic:  "Angles  of  the  Motion  Picture  In- 
dustry Helpful  to  the  Understanding  of  Pa- 
tron  and    Community   Worker." 

Chairman — Clarence  E.  Perry.  Department 
of    Recreation,    Russell    Sage   Foundation. 

2:15  A  Bird's  Eye  View  of  the  Industry — 
Richard  W.  Saunders,  Comptroller  Famous 
PlayersLasky    Corp. 

2:45  Films  In  and  Out  of  the  Theater- 
Mrs.  Elizabeth  R.  Dessez,  Director,  Educa- 
tional   Department,    Pathe   Exchange. 

3:10  The  New  Advertising — Paul  Gulick, 
Director  of  Publicity,  Universal  Pictures 
Corp. 

3:30  Problems  of  Distribution — Ned  E. 
Depinet,  General  Manager  of  Distribution, 
First   National   Pictures  Corp. 

3:50  The  Exhibitor  as  a  Cooperator  with 
the  Community — Leo  Brecher,  Director  of  the 
Plaza   Theater   New   York   City. 

Time    for    questions    and    answers    will     be 
allowed   at  the  close   of   each   address. 
SATURDAY,  JANUARY  28 
Morning 

Topic:  "Forum  on  Community  Motion  Pic- 
ture   Activities." 

Chairman — Mrs.  Harry  Lilly,  former  Mo- 
tion Picture  Chairman,  General  Federation 
of   Women's   Clubs. 

10:00  The  Community  Worker  and  the  Ex- 
hibitor— Mrs.  James  E.  Craig,  President.  Bet- 
ter  Films   Committee    Jacksonville,   Fla. 

10:15  State  Motion  Picture  Work — Mrs. 
Malcolm  P.  MacCoy,  Chairman,  Motion  Pic- 
ture Committee,  New  York  State  Federation 
of    Women's    Clubs. 

10:30  Family  Programs — Mrs.  Harry  E. 
Grover,  Chairman,  Better  Films  Committee 
of    Rutherford,    New   Jersey. 

10-45  State  Motion  Picture  Work  with 
Children— Mrs.  Walter  Willard,  Chairman, 
Division  of  Motion  Pictures  State  Federa- 
tion of   Pennsylvania  Women. 

:i:00  Broadcasting  Better  Films  Work- 
Mrs  George  C.  Harrison,  Chairman,  Divi- 
sion of  Motion  Pictures,  Rhode  Island  State 
Federation    of   Women's    Clubs. 

11:15  Children's  Matinees— Mrs.  Piercy 
Chestney,     Better    Films    Committee.     Macon, 

'  n:30  Better  Films  Work  of  the  D.  A.   R. 


Weep  Some  More,  My  Lady 
— Glycerine  Tears  Increase 

The  picture-going  public  is  under- 
going a  change  of  heart.  The  day 
of  the  hard-hearted,  hard  boiled  hero- 
ine is  passing.  The  swooning  damsel 
whose  fate  it  is  to  despair  and  weep 
is  coming  back  to  popularity.  Wit- 
ness— the  growing  consumption  of 
glycerine  as  reported  by  the  Gly- 
cerine Producers'  Assn.,  manufactur- 
ers of  glycerine,  including  that  used 
for  glycerine  tears. 

The  evidence  works  both  ways. 
While  no  accurate  record  of  the  total 
volume  of  glycerine  "wept"  last  year 
by  film  ingenues  is  available,  the 
increase  is  indicated  by  the  trend 
away  from  the  flapper  drama  and 
toward  the  old-fashioned  plot  and 
heroine. 


Close   Kentucky   House 

Tompkinsville,  Ky. — Dewey  Hagen 
has  closed  the  theater  here  after 
operating  for  two  years,  due  to  poor 
receipts   and    cost   of  operation. 

Circle  Amusement  Active 

Concord,  N.  C. — Circle  Amusement 
Co.  of  Charlotte  has  taken  over  the 
Pastime,  and  closed  it  temporarily 
tor    extensive    improvements. 


— Mrs.  Newton  D.  Chapman,  Chairman, 
Committee  on  Better  Films  National  Society, 
D.  A.  R. 

11:45    At    this    session    the    report    of    the 
Resolutions    Committee   will   be    read    and   sub- 
mitted  to  the   Conference. 
Afternoon 

Thirteenth    Annual    Luncheon. 

12:30   Informal    Reception. 

1:00  The   Luncheon. 


Charges  German  Defense 
Funds  Spent  on  Films 

BerHn — Charging  that  the  Minis- 
try of  Defense  had  made  a  "business 
deal"  with  a  producing  concern, 
Chancellor  Marx  caused  a  sensation 
in  the  Reichstag  last  Friday.  Marx 
told  the  Reichstag  the  deal  must  be 
disapproved  and  that  measures  were 
necessary  to  prevent  the  negotiation 
of  similar  ones  in  the  future.  He 
stated  that  the  deal  had  exhausted 
completely  the  Ministry  of  Defense 
secret  funds. 

Newspapers  recently  charged  that 
there  had  been  a  deal  between  the 
ministry  and  the  Phoebus  Film  Co. 
It  j_s  understood  that  the  deal  caused 
the  recent  resignation  of  Dr.  Otto 
Gessler  as  minister  of  defense.  The 
motive  in  granting  financial  aid. 
said  Marx,  was  to  forestall  the  dan- 
ger of  foreign  capital  invading  the 
German  film  industry.  He  said  fur- 
ther that  the  financial  support  ex- 
tended   totalled   over   $1,428,000. 


New   Still   Camera 

Perfection  of  a  new  camera  that 
takes  400  exposures  with  one  mag- 
azine standard  film  is  reported  by 
"Popular  Mechanics."  The  camera 
has  an  effective  lens,  weighs  but  40 
ounces,  and  can  be  carried  in  the 
pocket.  Each  picture  is  an  inch  wide 
and  an  inch  long,  sufficiently  clear 
to    stand    considerable    enlargement. 


Dismiss  Walker  Suit 

Justice  Mullan  of  the  Supreme 
Court  has  dismissed  suit  of  Stadium 
Pictures  against  Mickey  Walker, 
middleweight  boxing  champ,  for  $25,- 
000  for  an  alleged  breach  of  contract. 
Walker  claimed  that  his  prize  ring 
activities  kept  him  from  the  studio, 
so  he  never  received  a  salary  of  $1,000 
weekly   agreed. 


Changes  Made  at  Rochester,  N.  Y. 

Rochester,  N.  Y.— Michael  F. 
Carr,  secretary  of  the  Rochester  Ex- 
hibitors' League,  succeeds  Claire 
Meecham  as  manager  of  the  Cameo. 
Meecham  becomes  manager  of  the 
new  Lake  Avenue,  while  Howard  W. 
Shannon,  former  manager  of  the 
Piccadilly,  succeeds  Carr  as  man- 
ager of  the  Lyndhurst. 


PHIL 

DALY 

SEZ.'' 


"Well,  the  Wam- 
pas  gang  surely 
made  a  good  job  of 
it  in  selecting  the 
Baby  Stars  of  1928'. 
A  likely  looking  bevy 
of  screen  beauty, 
coupling  charm  and 
ability.  Congratula- 
tions to  the  13  who 
were  chosen  for  this 
year's  honors." 


TH£ 


4 


-JZ0f^ 


Vr 


DAILY 


Sunday,  January  22,  1921 


T 


SHOWMANSHIP   ANALYSES    OF 

PRESENTATIONS    AT    LEADING 

THEATERS 


Presentations 


A    PRACTICAL   GUIDE   TO    ALL 

EXHIBITORS  IN   BUILDING  UP 

PROGRAMS 


,By   JACK    H ARROW ER 


BILL  AT  PARAMOUNT 
HAS  TROPICAL  FLAVOR 

The  stage  show  consisted  of  a  re- 
vue called  "Havana"  with  the  enter- 
tainment, costumes  and  scenic  ef- 
fects distinctly  of  tropical  flavor.  A! 
Mitchel,  the  new  Paramount  guest 
conductor,  led  the  orchestra  through 
several  selections  that  included 
"Down  in  Old  Havana  Town,"  in 
which  the  Boris  Petroff  girls  appear- 
ed in  a  dance  number  and  Hadji  in 
a  guitar  selection.  Then  there  were 
"Dream  Kisses"  and  "Oh,  Ya  Ya," 
with  vocal  interpolations  in  each. 
Wally  Jackson,  eccentric  dancer,  was 
the  evident  headliner  of  the  show. 
He  did  an  unofficial  imitation  of  Cy 
Landry's  shuffle  dance  and  then  some 
steps  of  his  own  that  were  first  rate. 
"The  Flamingo"  was  danced  by  the 
Petroff  Girls,  also  another  number, 
"Serenaders."  Another  effective  dance 
number  was  "Lolita,"  interpreted  by 
Dorothy  Berke  and  Mario  Naldi. 
Wally  Jackson  appeared  a  second 
time  as  the  "Paul  Whiteman"  of 
Havana  and  there  was  George  Dew- 
ey Washington  singing  "On  the 
Road  to  Mandalay"  and  "Let  a  Smile 
Be  Your  Umbrella."  The  finale 
with  the  entire  ensemble  participat- 
ing was  "Under  Your  Skies  of  Blue," 
with  a  solo  by  Miss  Hewlett.  The 
screen  entertainment  included  "Jo- 
hann  Strauss,"  newsreel,  "How  to 
Raise  a  Baby"  and  "Wife  Savers," 

Paramount-Loew  Co-op. 
Presentations  All  Set 

The  cooperative  system  of  staging 
stage  attractions  between  Paramount 
and  M-G-M  for  the  Paramount  and 
Capitol  shows  to  be  sent  out  over 
Publix  and  Loew  circuits  is  now  un- 
der way.  The  first  show  will  go  into 
the  Capitol  the  week  of  Feb.  11.  This 
means  longer  bookings  for  the  Publix 
units,  which  will  now  play  the  Loew 
circuit   in   addition. 

Harris,  Cambria,  Anderson  and 
Partington  will  undertake  their  own 
show  units  to  appear  at  either  the 
Capitol  or  Paramount.  Under  the 
new  system,  the  artists  in  the  units 
will  have  the  advantage  of  a  contract 
giving  them  from  15  to  23  weeks,  de- 
pendent on  the  number  of  Publix 
and  Loew  houses  booking  any  par- 
ticular unit. 


Present-  O-  Grams 


"Beau  Geste" 
(Paramount) 

The  stage  front  curtain  was  appro- 
priately decorated  with  French  and 
American  flags  and  at  a  given  signal 
the  front  curtain  was  opened  and  a 
very  beautiful  drop  was  displayed 
with  really  a  marvelous  lighting  effect 
of  red,  white  and  blue  colors  blended 
splendidly  and  at  the  same  time  a  pic- 
ture of  a  French  flag  was  thrown  on 
the  curtain  in  center.  At  this  time 
our  symphony  orchestra  with  the  as- 
sistance of  the  organ  played  the 
Marseillaise — just  at  the  end  of  the 
refrain  the  curtain  was  slowly  drawn 
apart  and  "Beau  Geste"  was  thrown 
on  the  screen — the  French  flag  still 
remained  on  the  screen  until  the 
opening  scene  was  presented.  This 
effect  although  very  simple  indeed 
brought  applause.  —  Montague  Sal- 
mon, Revere,  Revere,  Mass. 


Novel  Animal  Prologue 
at  Strand  for  "Circus" 

Mechanical  menagerie  is  the  pro- 
logue used  by  Joseph  Plunkett  for 
"The  Circus"  at  the  Mark  Strand, 
New  York,  consisting  of  a  menagerie 
that  is  entirely  mechanical  with  each 
of  the  12  animals  being  of  full  size 
and   very   life-like   in   movement. 

In  the  menagerie,  each  standing  on 
(Continued  on  Page  11) 


"The  Cat  and  the  Canary" 
(Universal) 

Three  minutes  prior  to  opening  of 
prologue,  all  lights  in  the  house  were 
turned  out.  Ihree  minutes  later,  at 
the  stroke  of  12  o'clock  midnight, 
the  organist  chimed  the  hour.  A 
slight  pause  after  the  12th  stroke  was 
followed  by  a  gun  fired  backstage — 
a  woman's  scream — and  then  a  dull 
thud.  The  dull  thud  was  to  give  the 
impression    of    the    body    hitting    the 


"T0P8Y  lURVY"  REVUE 
ON  CAPITOL  PROGRAM 


"Topsy  Turvy"  was  the  title  of  the 
latest  revue  featuring,  as  usual,  the 
"Capitolians,"  stage  orchestra,  under 
the  direction  of  Walt  Roesner  .and 
the  sprightly  Chester  Hale  girls.  But 
the  act  that  appeared  to  maKe  a  de- 
cided hit  with  the  audience  was  "Bal- 
let Caprice,"  consisting  of  six  male 
dancers  doing  a  burlesque  of  tlie  bal- 
let and  adagio.  The  grotesque  make- 
ups and  the  burlesque  manoeuvers  of 
the  troupe  drew  a  great  amount  of 
applause  from  the  audience.  Gecrgc 
Givot  offered  some  fancy  stepping  and 
I  the  songsters.  Fain  and  Dunn,  were 
on  hand  again  with  new  nuitibcrs. 
"The  Capitolians"  scored  with  their 
instrumental  and  vocal  renditun  of 
"ilenry's  Made  a  Lady  Out  of  Liz- 
zie." Costumes  and  settings  of  Rus- 
siiMi  design  were  thoroughlv  attrac- 
tive The  ci'stomary  overture  was 
replaced  with  selections  from  "The 
StLcent  Prince"'  with  vocal  int  •hides 
hy  Sylvia  Miller  and  William  Rc;byn. 
'I'he  newsreel  and  "The  Divine  Wo- 
man" comprised  the  screen  offerings. 


floor  was  worked  by  wrapping  a  brick 
in  an  old  coat  and  then  slamming  it 
upon  the  floor.  The  organist  then 
began  playing  a  very  weird  funeral 
march  and  then  a  black  cat  appeared 
on  the  screen.  As  the  funeral  march 
continued,  two  men  dressed  in  long 
black  coats  and  wearing  old  felt  hats, 
carried  a  stretcher  across  the  stage 
with  a  supposedly  corpse  in  stretcher. 
As  the  stretcher  bearers  marched  off 
the  stage,  the  projectionist  followed 
with  a  special  effect  of  having  cat 
follow  from  screen.  As  the  cat  dis- 
appeared, picture  flashed  on  the 
screen. — Earl  M.  Holden,  Avolon, 
Avon  Park,  Fla. 


"Man  Crazy" 
(First  Nat'l) 

Featuring  two  local  players  in  one- 
act  plays  as  a  prologue  feature, 
brought  considerable  publicity  to  the 
theater.  This  prologue  feature  was 
ii'troduced  with  the  presentation  of 
"Many  Crazy"  when  a  one-act  com- 
edy entitled  "In  1999"  was  presented 
v/ith  Jack  Edwards  and  Edna  Parks 
as  the  stars.  These  two  players  have 
long  been  favorites  in  San  Antonio 
in  a  stock  company.  The  one-act  play 
was  a  farce  on  mounting  cost  of 
food  supplies,  showing  how  the  de- 
sire for  possession  and  taste  of  an 
egg  led  to  great  sacrifices — "In  1999." 
— Wm.  Epstein,  Aztec,  San  Antonio, 
Tex. 


Tiresome,  Old  Fashioned 
Stage  Stuflf  at  Rivoli 

It  didn't  take  much  ingenuity  to 
concoct  the  stage  numbers  built 
around  "Gentlemen  Prefer  Blondes" 
at  the  Rivoli.  "Favorites  from  Mar- 
tha" was  the  overture,  aided  and 
abetted  by  vocal  chest  heavings  from 
Georges  Dufranne,  tenor,  and  Lily 
Marr,  soprano.  It  was  all  rather  sad, 
not  to  say  tiresome,  old-fashioned  or 
what  have  you. 

"Songs  of  Southern  States,"  a 
James  FitzPatrick  subject  called  for 
off-stage  singing.  Either  the  picture 
was  run  too  fast  or  the  folks  back- 
stage picked  up  their  cues  at  the 
wrong  time.  At  any  event,  the  words 
on  the  screen  were  several  jumps 
ahead  of  the  vocal  renditions  except 
at  the  end  when  the  soprano,  tenor 
and  basso  made  the  grade  and  caught 
up  with  the  titles. 


Jty     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builders 

BARREL  O'  FUN  and 
PACKAGE  PARTY 

Phone  me  at  SPRins  4613 
Write  me  at  339  Lafayette  Street.  N.  Y.  C. 


ROXY  SHOW  SLUMPS 
WITH  WEAK  "FROUt 


Mixed  bill  developed  nothing 
standing,  and  was  one  of  the  weakej 
the  Roxy  has  yet  shown.  The  1( 
Roxyettes  were  the  individual  hit,ap 
pearing  in  two  numbers  which  tbst 
precision  routine  and  dainty  appear 
ance  scored  decisively.  The  stagf 
act  was  titled  "Palm  Beach  Frolic,' 
and  developed  nothing  of  const 
quence  outside  of  the  work  of  tb 
Roxyettes.  Gamby  was  featured  ii 
a  Bacchanale,  and  with  purple  grape 
dangling  about  the  set  and  a  big  _ 
let  in  her  hand  she  flitted  about  dii 
zily  till  the  wine  overcame  her  am 
she  laid  down  in  a  corner  for  tl 
count.  The  act  went  on  without  hi 
She  revived  after  all  the  acts  hlij 
done  their  stuff,  none  the  worse  fo| 
her  imaginary  souse,  and  went 
triumphant  with  a  wicked  looldnj 
Satyr  in  pink  tights.  Douglas  Stati 
bury  and  ensemble  did  the  "Songo 
the  Vagabond"  well,  but  this  andtk 
Roxyettes  could  not  overcome  a  w| 
so  bill  that  aroused  no  enthusiasm. 


Art  Kahn's  "Festival" 
at  B'klyn  Mark  Stram 

The  big  act  was  the  "Festivd  o 
Syncopation,"  with  Art  Kahn  bilb 
a3  "a  frolicsome,  friendly  fellow. 
The  featured  artists  included  SfflW 
and  Hadley.  Charles  Jolley,  Ek 
Stralia  and  the  Serova  Dancing  girii 
The  stage  was  backed  up  by  a  si 
fabric  drop  and  the  arrangement  o 
the  musicians  was  changed  f rom  tb 
of  last  week.  The  routine  was  asW 
lows:  The  orchestra  opened  W 
"Tiger  Rose,"  Kahn  then  brought  W 
(Continued  on  Page  II) 


Standard 

VAUDEVILLE 

for  Motion  Picture  Presentation 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1579  BROADWAY,     NEW  YORK  ClTt 


AMALGAMATED 
VAUDEVILLE  AGENH 


Attractions  for 
Picture  Theatres 


% 


Standard    Vaudeville    Acft 


1600  Broadway,    New  York  GH 

Phone  Penn.  3580 


FROM  THE  CLOUDS  TO  YOU 

THE  AMERICAN  SOCIETY  for 
PROMOTION  of  AVIATION,  Inc. 


Presents 


MISS  AVIATION 

(Olevene  Johnson) 


and  the 


12-"Aspa"  Flying  Orchestra- 12 


Under  the  Direction  of 


John  Scribe  in 

THEIR  AVIATION  PLAYLET 

"CLOUDLAND" 


NOTE:  Capt.  ROSCOE  TURNER,  the  R  T  Flying  Service,  Inc.,  and  his 
giant  plane  S-29  will  transport  this  aggregation  of  entertainers  on  a  Safety 
First  Tour  in  the  interest  of  Aviation.  Captain  Bernard  Levey  "ASPA" 
Advance  and  Publicity  Representative  will  arrive  a  week  ahead  of  this  Unit 
by  Aeroplane. 


Thaiiks  to  Mr.  J.  H.  Lubin  and  Mr.  Marvin  Schenck— Loew's  Hillside  Theatre,  Jamaica, 
L.  I.,  Momday,  Tuesday  and  Wednesday,  Jan.  23rd,  24th  and  25th,  and  Loew's  Grand 
Theatre,  Bronx,  N.  Y.,  Thursday,  Friday,  Saturday  and  Sunday,  Jan.  26th,  27th  28th, 
and  29th. 


Direction  of  MR   I.   R.   SAMUELS 

I.  R.  SAMUELS,  Inc.  1560  Broadway 


Produced  by  WM.  HORLICK 
Telephone,  BRYant  0554-0555 


^ 


THE 


-<^E^ 


DAILV 


Charlie  Chaplin  in 

"The  Circus" 

United  Artists  Length:  6700  ft. 
SMASH  BANG  COMEDY.  A 
LULU  AND  CHAPLIN'S  FIRST 
IN  OVER  TWO  YEARS.  A 
SWEET  BABY. 

Cast.... The  one  and  only  Charlie 
in  the  kind  of  a  role  that  made  him 
famous — right  down  to  the  hurling 
of  a  pie.  Merna  Kennedy  as  the  girl 
is  satisfactory.  Others  Allan  Garcia, 
Harry  Crocker,  Henry  Bergman. 
Chaplin,  however,  is  the  whole  show. 

Story  and  Production.  ..."The  Cir- 
cus" is  a  circus,  from  the  opening  shot 
to  the  last  flicker.  The  story  is  well 
developed  and  the  gags  even  more  so. 
The  detail?  What  does  it  matter? 
Sufficient  that  Charlie  is  on  the  screen 
every  minute,  pulling  his  comical 
tricks  in  his  cleverest  and  most  ac- 
complished style.  The  situations  are 
very  funny  and  all  of  them  arc  played 
for  everything  they  are  worth.  Chap- 
lin is  the  old  Chaplin  once  again. 
Still  pathetic,  but  in  the  kind  of  part 
that  the  public  knows  and  loves  best. 
The  picture  is  there  from  any  and  all 
angles.  Be  sure  to  book  it  and  don't 
worry   about   the   rest. 

Direction Charlie    Chaplin; 

fine. 

Author Charlie  Chaplin 

Scenario    Charlie    Chaplin 

Photography.  .Rollie  H.  Totheroh; 

good. 

Wallace  Beery-Raymond  Hatton   in 

"Wife  Savers" 

Paramount  Length:  5413  ft. 

"KEPT  THE  AUDIENCE  IN 
CONTINUAL  LAUGHTER  SO  IT 
MUST  BE  THERE.  BEERY  AND 
HATTON  RELIABLE  FUN 
MAKERS  ON  ALL  OCCASIONS. 

Cast Wallace  Beery  and  Ray- 
mond Hatton  back  in  the  army  again 
with  marital  difficulties  and  Alpine 
climbing  their  chief  comedy  sources. 
First  rate  as  usual.  Sally  Blaine  and 
Zasu  Pitts,  the  girls.  Others  Tom 
Kennedy,   Ford   Sterling. 

Story  and  Production.  ..  .Comedy. 
From  the  play,  "Louis  XIV."  Beery 
and  Hatton  have  evidently  not  re- 
ceived their  official  discharge  as  yet. 
They're  still  in  the  army  and  cutting 
up  in  their  own  inimitable  style.  The 
Paramount  theater  audience  was 
kept  in  a  state  of  constant  laughter 
throughout  the  various  adventures  of 
the  two  which  would  give  ample  evi- 
dence of  complete  satisfaction.  The 
sequence  devoted  to  Beery's  acting 
as  an  Alpine  guide  was  well  stocked 
with  good  bits  and  his  various  run- 
ins  Vk-ith  his  pal,  Hatton,  afforded 
more  laughs.  Beery  had  a  much 
"fatter"  part  than  Hatton  in  this  one, 
incidentally.  Some  of  the  gags 
smacked  of  antiquity  but  it  didn't  ap- 
pear to  bother  the  audience  any. 

Direction Ralph     Ceder ; 

adequate. 

Author Arthur   Wimperis 

Scenario Tom  J.  Geraghty- 

Grover  Jones. 

Photography Alfred    Gilks; 

good. 


"Mother  Machree" 

Fox  Length:  6863  ft. 

A  BIG  MONEY  MAKER. 
RECOMMENDED  WITHOUT 
RESTRICTIONS.  A  FINE  PIC- 
TURE, NOTEWORTHY  FOR 
ITS  DIRECTION  AND  PERFOR- 
MANCE WORK  OF  BELLE 
BENNETT. 

Cast Splendid.       Belle     Bennett 

as  Mother  Machree  does  distinguish- 
ed work.  Victor  McLaglen,  splendid. 
Others  Neil  Hamilton,  Ted  McNa- 
mara,  Phillip  De  Lacey,  Constance 
Howard,  Ethel  Clayton,  Eulalie  Jen- 
sen.    All  of  them  good. 

Story  and  Production.  .  .  .Based  on 
short  story  by  Rida  Johnson  Young. 
From  Ireland  to  America  the  story 
of  Mother  Machree  takes  you.  It 
raises  a  good  deal  of  havoc  with  your 
heartstrings  in  its  journeyings.  The 
story  is  one  of  mother  love,  handled 
in  splendid  fashion  by  John  Ford. 
Covering  a  span  of  years,  it  traces  all 
through  them  a  dominating  theme  of 
mother  love  and  the  sacrifices  of 
Mother  Machree  for  her  son  so  that 
he  can  enter  manhood  fortified  with 
education  and  social  position.  The 
fulfillment  of  all  her  dreams  for  him, 
and  incidentally  for  herself,  rounds 
out  the  yarn.  However,  it  is  the 
treatment  and  the  performance  of 
Belle  Bennett  that  makes  the  picture. 

Direction John  Ford ; 

excellent. 

.   Author Rida   Johnson    Young 

Scenario -.  Gertrude    Orr 

Photography     Chet   Lyons ; 

superb. 

"Let  'Er  Go  Gallagher" 

Pathe-De   MilJe    ..Length:    5888   ft. 

ENTERTAINING  AND  A 
SURE  SHOT  FOR  YOUNG- 
STERS EVERYWHERE.  THEY 
WILL  LOVE  JUNIOR  COGH- 
LAN    IN   THIS    ONE. 

Cast. .  .  .Junior  great  as  the  young 
Sherlock  Holmes.  Harrison  Ford 
first  rate  as  the  egotistical  reporter. 
Ivan  Lebedeff  the  notorious  "Four 
Fingers,"  famous  crook.  Wade  Bote- 
ler  a  likable  McGinty.  Elinore  Fair, 
the  girl. 

Story  and  Production. ..  .Comedy. 
Richard  Harding  Davis'  story 
couldn't  fit  Junior  Coghlan  any  bet- 
ter if  it  had  been  "custom  made." 
It  gives  the  boy  every  opportunity 
in  the  world  to  be  himself,  and  he 
does  nothing  better  than  just  that. 
As  the  "newsy"  with  a  hankering  for 
amateur  detectives,  he  is  a  sure  thing 
from  an  entertainment  viewpoint 
and  you  can  bet  the  youngsters  for 
miles  around  will  be  heading  in  the 
direction  of  the  theater  showing  the 
picture.  It's  made  to  order  for  them. 
They'll  get  a  great  kick  out  of  Jun- 
ior's encounter  with  the  notorious 
"Four  Fingers"  and  an  all  around  en- 
joyment out  of  the  entire  picture.  The 
spook  angle,  with  Junior  trailing  the 
crook,    will   provide    a    thrill. 

Direction Elmer    Clifton; 

first  rate. 
Author.  ..  .Richard    Harding  Davis 

Scenario Elliot    Clawson 

Photography Lucien  Andriot; 

good.  . 


"Gentlemen  Prefer 
Blondes" 

Paramount  Length:  6871  ft. 

AMUSING  AND  VERY  SATIS- 
FACTORY ENTERTAINMENT. 
BACKED  BY  VAST  POPULAR- 
ITY OF  THE  BOOK,  THIS 
LOOKS  LIKE  SURE  MONEY. 

Cast Ruth    Taylor    the    blonde. 

Which  makes  it  easier  to  understand 
why  gentlemen  prefer  her  and  them. 
Does  very  nice  work.  Alice  Stone  as 
Dorothy,  first-rate  but  unfortunately 
has  too  little  to  do.  Ford  Sterling 
good — as  usual.  Others  Mack  Swain, 
Holmes  Herbert,  Emily  Fitzroy, 
Trixie    Friganza,    Chester    Conklin. 

Story  and  Production.^  .  .Based  on 
Anita  Loos'  and  John  Emersons'  best 
seller  of  same  name.  A  living,  breath- 
ing example  of  the  ancient  observa- 
tion which  talks  about  the  beautiful, 
but  dumb.  Lorelei  was  a  gorgeous 
blonde.  After  a  time  she  learned 
that  looks  have  value.  From  then  on 
until  she  marries  Henry  Spoffard, 
America's  richest  bachelor,  the  bank 
roll  grew  and  grew.  The  picture  de- 
viates from  the  book  a  little,  but  then 
it  has  to  be  stretched  out  into  regula- 
tion length  entertainment.  Man>- 
amusing  sequences  and  plenty  of  fun- 
n}'    titles — many    from    the    original. 

Direction Mai   St.   Clair; 

intelligent. 

Author Anita  Loos  and 

John  Emerson. 

Scenario    Same 

Photography Harold   Rosson; 

fine. 


Sunday,  January  22,  V 


"Freckles" 

FBO  Length:  613! 

DELIGHTFUL    PUPPY    LOVl 
THEME      AND      OUTDOO 
STORY  THAT   PROVES   QUITll 
CHARMING    AS    IT    UNFO 
A    TRIFLE    LONG    BUT    T 
CAN   BE  REMEDIED. 

Cast.... John    Fox,    Jr.    and    Gen, 
Stratton    a   thoroughly   pleasing 
of    young    romancers    who    per 
with    all    the    naturalness    and 
ance    of    their    youth.      Hobart 
worth  and  Eulalie  Jensen  lend 
did  support.     Others  Wm.  Scot 
Lafe   McKee. 

Story  and  Production ....  Romj 
Gene  Stratton-Porter  incorporati 
this    particular    novel   her   own 
love  for  the  outdoors  and  her  kni 
edge  of  the  woods.     This  in  itself 
an    interesting    angle    of    "Free 
but    of    chief    importance    is    th 
lightful  puppy  love  theme  that 
to  a  dramatic  climax  in  which 
genuinely    effective    pathos    play| 
part  with  excellent  effect.     The 
of  the   backwoods   boy  for   his 
daughter,   the   breach   that   their 
tions  in  life  brings,  the  growin; 
mance  of  the  two,  the  accident  h 
lad  when  he  saves  the  girl's  lif 
finally  his  new  lease  on  life  wh 
Itarns  she  wants  him  to  be  her 
heart — they'll   like   it. 

Direction Leo    Meel 

very   good. 

Author Gene    Stratton-Po) 

Scenario Dorothy 

Photography Allen  Si 

good. 


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Iktioi 


"The  Thrill  Seeker" 

Superlative  Pict.  Length:  4900  ft. 
MELODRAMA  THAT  HAS 
ALL  THE  EARMARKS  OF  THE 
10-20-30  DAYS.  CERTAINLY  UN- 
FAIR TO  FOIST  THIS  KIND  ON 
THE  PUBLIC  AT  THIS  LATE 
DATE. 

Cast Ruth  Clifford,  James  Ful- 
ton and  Robert  McKim  the  respec- 
tive heroine,  hero  and  villain  of  the 
classic  who  do  routine  performances 
in  routine  roles.  Others  Lee  Moran, 
Raymond  Wells,  Gloria  Gray,  Sally 
Long. 

Story  and  Production Melo- 
drama. Back  in  the  old  days  when 
the  villain  twirled  his  mustaches,  the 
hero  wriggled  his  muscles  and  the 
poor  little  long  haired  heroine  shrunk 
in  terror,  the  crowd  got  an  enormous 
kick  out  of  the  proceedings.  Today 
they  give  it  the  merrj'  ha-ha.  as 
demonstrated  in  the  theater  where 
the  picture  was  reviewed.  This 
ni  e  1  o  d  r  a  m  a  t  ic  antiquity  is  an 
imposition,  if  nothing  else.  The  story 
and  treatment  have  all  the  earmarks 
of  the  good  old  days  with  no  effort 
at  camouflage.  To  mention  one  of 
the  inconsistencies  they  have  the 
hero,  aboard  a  tug,  overtakes  the 
villain  who  is  carrying  the  heroine 
off  in  a  speed  boat.     It  just  won't  do. 

Direction Harry   Revier ; 

poor. 

Author Mabel    Carroll 

Scenario Not    credited 

Photography Jerry    Fairbanks- 

Flarry  Vellet;  poor. 


Nita  Naldi  in 

"What  Price  Beaut] 

,Pathe  Length:  4001 

MIGHTY  FEEBLE  ATTEM: 
STORY  AND  PRODUCT! 
BOTH  LACKING  IN  THE 
SENTIALS  OF  GOOD  SCR 
ENTERTAINMENT. 

Cast.  . .  .Nita  Naldi  the  pearl-1 
vamp  and  Dolores  Johnson  the  ' 
Simplicity"  who  finds  that  it  is  c 
that     counts.      Virginia     PearsoHj 
the   beauty   parlor   proprietress, 
make-up  that  well  night  conceal 
identity.       Pierre     Gendron     a 
without     anything     to     do.       O 
Myrna    Loy,    Sally    Winters, 
Potel,  Leo  White. 

Story  and  Production. ..  .An 
tempt  to  define  the  status  of 
one  would  be  tough.  It  isn't] 
mance;  it  isn't  drama.  It  mig' 
comedy.  It  all  depends  upon 
sense  of  humor.  Certainly  the  e 
of  those  concerned  with  the  proi 
tion  have  been  sadly  wasted, 
picture  is  mighty  poor.  The 
value  is  practically  nil  and  th 
tempt  at  a  flashy  production  jus' 
dicates  so  much  money  cast  to 
winds.  Scenes  in  and  about  a  be; 
parlor  make  for  some  inexcusj 
business  in  the  way,  for  instano 
showing  the  tortures  of  a  fat 
undergoing  reducing  treatment, 
picture    cannot    be    recommende 

Direction Thos.  Buckingham 

terrible. 

Author Natacha    Rambov 

Scenario San 

Photography D.    J.    Jennings 

good. 


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Greta   Garbo  in 

'The  Divine  Woman" 

M  Length:   7300  ft. 

JCCESS  DEPENDS  LARGE- 
UPON  THE  INDIVIDUAL'S 
EREST  IN  THE  STAR. 
LL  PRODUCED  AND  DI- 
:TED  but  STORY  LACKS 
EVICTION  AND  STRENGTH. 
ist.... Greta  Garbo  splendid  as 
tany  maid  in  love  with  a  soldier, 
s  considerable  more  variation 
tr  playing  than  is  her  wont.  Lars 
son  especially  good  as  her  sweet- 
t.  Lowell  Sherman  the  stereo- 
d  "play  producer."  Others  Polly 
an,  Dorothy  Gumming,  John 
k  Brown,  Cesare  Gravina,  Paul- 
Duval,  Jean  de  Braic. 

ory  and   Production Drama, 

1  the  play,  "Starlight."  There  is 
oubt  that  Garbo  has  created  quite 
llowing  for  herself  and  it  is  safe 
,ay    that    her    admirers    will    like 

Divine  Woman."  Whether  the 
rs — those  who  pick  their  enter- 
nents  regardless  of  stars —  will 
ove  it,  is  problematical.  The 
^  has  not  an  original  theme,  the 
•tion  wherein  the  wily  theatrical 
nate  promises  stardom  to  a  girl 
lis  fancy  being  of  quite  remote 
ige.      Seastrom's    handling    of    it 

make    it    fairly    interesting   but 
jm  truly  absorbing. 
rection Victor   Seastrom ; 

1. 

iithor Gladys    Ungcr 

;enario Dorothy    Farnum 

lOtography Oliver    Marsh ; 


"Sailor's  Wives" 

t  National  Length:  5484  ft. 

NCONVINCING  SELF  SAC- 
ICE  THEME  WITH  MARY 
'OR  IN  A  ROLE  THAT  COM- 
,TELY  FAILS  TO  AROUSE 
E  SYMPATHY  INTENDED. 
!lst....Mary  Astor,  handicapped 
ler  part  to  begin  with,  overdoes 
character  of  the  girl  covering  her 
ortune  with  flippancy.  Lloyd 
fhes  the  loyal  sweetheart.  Others 
he  cast:  Earle  Foxe,  Burr  Mc- 
ish,  Ruth  Dwyer,  Jack  Mower, 
'e  Tell,  Robert  Schable,  Gayne 
itman. 

tory   and    Production Drama. 

o\  Trent  is  the  sort  of  a  girl  that 
your  patience.  Her  true  intent 
3  capture  your  sympathy,  wring 
r  tears.  But  the  whole  business 
D  false,  so  unconvincing,  that  the 
re  mission  of  the  story  fails, 
eatened  loss  of  her  sight  causes 
heroine  to  break  her  engagement 
lout  offering  the  slightest  excuse 
then  to  make  the  most  of  her  re- 
ning  period  of  vision  she  embarks 
a  gay  pursuit  of  pleasure  which 
ily  brings  her  back  into  the  com- 
t'  of  her  former  sweetheart,  still 
cen  hearted  over  her  loss.  As  a 
ax  the  girl  shoots  herself  and 
surprise  denouement  is  that  the 
:t  removed  the  cause  of  the  blind- 
;.  The  marriage  is  on. 
irection Joseph    Henabery; 

f. 

uthor Warner   Fabian 

.enario Bess   Meredyth 

hotography Sid    Hickox; 

?  d. 


Short  Subjects 


"The  Beach  Club" 
Sennett — Pathe 
Typical  Sennett  Comedy 
Type  of  production. .  .  .2  reel  comedy 
Decorated  by  Madeline  Hurlock 
and  with  comedy  antics  provided  by 
Billy  Bevan,  this  number  screens 
much  familiar  but  nevertheless  enter- 
taining nonsense.  Of  course,  there's 
no  plot  worthy  of  mention  but  what 
there  is  concerns  the  fair  Madeline 
and  her  husband  and  their  visit  to 
Bevan  at  the  beach  club.  The  bath- 
ing girls  which  helped  make  Mack 
Sennett  famous,  or  rather  newer 
versions,  aid  in  beautifying  the  pic- 
ture.   Harry  Edwards  directed. 


"Buster  Steps  Out" 
Stern  Bros. — Universal 
Nothing   Unusual 
Type  of  production.  .  .  .2  reel  comedy 
All  the  old  hokum,  attached  to  this 
kind  of  comedy  since  their  inception, 
finds  revival  in  this  film,  which  Fran- 
cis   Corby     directed.      Buster,     Mary 
Jane  and  Tige  go  motoring  and  fish- 
ing without   particularly  entertaining 
results.     The  dog  is  by  far  the  best 
trouper  in  the  cast. 


"Songs  of   Southern   States" 
Fitz   Patrick   Prod. — Paramount 
Mildly  Interesting 

Type    of    production 2    reel 

The  producer  has  built  a  slight 
story  around  famous  old  Southern 
melodies.  The  cooperation  of  the 
theater  orchestra  is  necessary  in  this 
series.  If  the  accompaniment  syn- 
chronizes with  the  action  on  the 
screen,  the  result,  insofar  as  this  re- 
lease is  concerned,  will  prove  to  be 
mildly   interesting. 


"Always  a  Gentleman" 

Hamilton — Educational 

Goofie   Golf 

Type  of  production 2  reel  comedy 

Three  loose  nuts  from  a  sanatanum 
are  playing  golf,  when  along  comes 
Lloyd  Hamilton  to  make  a  foursome. 
He  proves  to  be  more  balmy  than 
the  regular  nuts,  and  has  them  guess- 
ing. The  owner  of  the  sanatarium  is 
also  on  the  links,  and  Lloyd  with  his 
nonsense  spoils  his  game.  The  fun 
really  starts  when  the  dippy  ones  in- 
vite Lloyd  to  their  home.  The  com- 
edian tlien  discovers  himself  an  in- 
mate of  the  booby  hatch,  and  his  ef- 
forts to  escape  provide  a  fair  amount 
of  merriment.  Norman  Taurog  di- 
rected, but  he  has  done  much  better. 
His  material  had  no  new  angles  to 
help   him. 

"Ladies'   Day" 
Grantland    Rice    Sportlight— Pathe 

Athletic  Modern  Girls 

Type  of  production 1  reel  novelty 

In  this -film,  John  L.  Hawkins,  the 
director,  shows  how  the  1927  type 
of  young  womanhood  entertains  and 
incidentally  develops  herself  phy- 
sically. Girls,  including  a  number 
of  celebs.,  are  displayed  playing  golf, 
tennis,  hockey,  canoeing,  etc.  Mod- 
erately entertaining  stuff. 


"Gridiron" 

Krazy  Kat  Cartoon — Paramount 

Amusing 

Type  of  production. . .  .1  reel  cartoon 

Clever  animation  makes  this  Krazy 
Kat  cartoon  an  amusing  little  num- 
ber. The  cat's  experiences  on  this 
occasion  take  him  to  the  football  field 
and  concern  his  efforts  to  nab  a 
touchdown  for  his  team.  He  does 
finally,  of  course,  by  means  of  a  good 
deal  of  nonsense  which  causes  chuck- 
les here  and  there.  And  that's  all  it 
is  supposed  to  dp. 


"Prince  and  the  Papa" 
Junior  Jewel — Universal 
Not  So  Bad 
Type  of  production.  .  .  .2  reel  comedy 
En  route  to  the  polo  club  Charles 
Puffy  rescues  an  old  woman  from 
a  beating  being  administered  by  her 
husband;  and  then  adopts  her.  But 
the  old  lady  turns  out  to  be  a  mis- 
chievous nuisance  and  nearly  ruins 
his  engagement  to  charming  Gloya 
Gray.  When  he  tries  to  correct  her, 
the  old  vixen  has  him  brought  into 
court  and  the  judge  gives  him  a  life 
sentence — to  provide  a  home  for  her. 
Altogether,  this  is  not  so  bad  a  pic- 
ture  which  Harry   Sweet  has  made. 

"Family  Frolics" 
Grantland  Rice — Pathe 

Athletic  Families 
Type  of  production....!  reel  novelty 
This  subject  deals  with  families 
which  go  in  for  sports  both  collective- 
ly and  enthusiastically.  It  covers 
swimming,  golf,  tennis  and  other  out- 
door pastimes.  The  film  is  an  inter- 
esting as  one  can  expect  in  considera- 
tion of  its  theme. 


"A  Man  of  Letters" 
Stern  Bros. — Universal 
Delivering  Comedy  Mail 
Type  of  production.  .  .  .2  reel  comedy 
Sid  Saylor,  in  this  member  of  the 
"Let  George  Do  It"  Scries,  does  a 
mailman.  A  gentleman  and  lady  of 
crooked  tendencies  tried  to  steal  a 
letter  addressed  to  his  sweetheart 
and  containing  a  check.  Of  course, 
the  heroing  mailman  prevents  the 
theft  after  a  lot  of  well-known  com- 
edy antics.  The  picture,  directed  by 
Sam  Newfield,  offers  mostly  old 
gags  and  provides  little  entertain- 
ment. 

"The  Smoke  Scream" 
Pat  Sullivan — Educational 
Cartoon  Antics 
Typo  of  production..!  reel  animated 
Felix  the  Cat  helps  his  boss  to 
smuggle  smokes  against  the  wife's 
orders.  The  boss's  whiskers  catch 
fire,  and  he  runs  to  town  and  dashes 
ui.  the  stairs  of  a  skyscraper.  Smoke 
bursts  out  from  every  floor  and  the 
tenants  are  yelling  at  the  windows  to 
be  rescued.  Felix  organizes  himself 
into  a  fire  department.  His  stunts 
for  rescuing  the  people  are  highly 
original.  He  finally  saves  his  boss 
from  the  burning  whiskers,  and  is 
elected  a  hero.  As  a  screen  hero, 
Felix  is  still  holding  his  own. 


Strike  at  End;  Resume 
Building  Boston  Theater 

Boston,  Mass. — The  building  trades 
strike,  which  has  held  up  construc- 
tion on  the  new  B.  F.  Keith  Memorial 
theater,  has  been  settled  and  work  is 
again  under  way  towards  completing 
the  house.  A  suit  by  the  contractor 
against  16  trade  unions  seeking  an  in- 
junction to  prevent  them  from  strik- 
ing was  pending  when  settlement 
came. 


Wauwatosa,  Wis.,  to  Get  Theater 

Wauwatosa,  Wis.  —  Wauwatosa's 
first  house  is  expected  to  be  erected 
some  time  this  year  on  West  Main 
St.,  by  the  Wauwatosa  Development 
Co.  Wauwatosa  is  a  suburb  of  Mil- 
waukee, and  although  to  date  there 
have  been  several  promises  of  the- 
aters in  the  city,  none  have  matured. 
However,  members  of  the  develop- 
ment company,  I.  V.  Brossell,  Samuel 
Pokrass  and  Jacob  Ulevich,  promis-; 
to  go  through  with  their  project. 


3,000  Enjoy  Film  Backwards 

Memphis,  Tenn. — Three  thousand 
persons  saw  "Buck  Privates"  back- 
wards Sunday,  but  enjoyed  the  pic- 
ture nevertheless,  and  the  Auditorium 
offices  were  jubilant  Monday  over 
the  established  success  of  free  Sun- 
day concerts  and  pictures.  The  pic- 
ture was  projected  from  the  rear  of 
the  north  hall  and  as  a  consequence, 
titles  and  sub-titles  were  lettered 
backward  for  those  in  the  south  hall. 


McGinley    Heads    Columbia    Branch 

Seattle — L.  J.  McGinley  has  been 
appointed  to  succeed  William  B.  Kelly 
as  manager  of  Columbia  exchange. 
McGinley  has  been  with  the  United 
Artists  here,  while  formerly  he  was 
a  Paramount  manager  at  Salt  Lake 
City,    and    Butte. 


New  Racine  Opening  in  February 

Racine,  W^is. — Plans  are  being  made 
for  opening  of  the  new  Majestic  late 
in  February.  According  to  Frank 
Wolcott  who  will  manage  the  new 
house,  the  old  Majestic  will  close 
Jan.  30. 

New  Policy  at  Montreal   House 

Montreal — Saturday  change  and  re- 
duced prices  have  been  adopted  at  the 
Capitol.  Night  prices  now  are  40 
and  60  cents  and  Saturday  matinee 
prices  .30  and  50  cents.  Higher  prices 
prevail  on  Sunday. 


New  Stevenson  House  Opens 
Rock   Hill,   N.   C— The   Stevenson, 
was     opened     yesterday    by     George 
Stevenson,  assistant  general  manager 
of  Stevenson  Theaters. 


Fire    Damages    Bergen 

Tenafly,  N.  J.  —  The  Bergen  has 
been  forced  to  close  for  several  days 
following  fire  of  unknown  origin  that 
did  $2,000  damage. 


"U"    Opens   Cleveland   House 

Cleveland — Universal  has  opened 
the  Moreland  at  Buckeye  Road  and 
East   119th  St. 


THC 


DAILY 


Sunday,  January  22, 


3 

McLa 
Ailee 


RAPID 

STRIDES    ARE    BEING 

MADE 

IN       THE 

FOREIGN 

PIKLD. 

KEEP 

POSTED 

THROUGH  "FOREIGN              | 

MARKETS 

»» 

Foreign  Markets 


NEWS    FLASHES    FROM    FlUf 

CENTERS      ALL      OVER      TH» 

GLOBE:     MELBOURNE. 

LONDON,    BERLIN. 

PARIS 


By  JAMES   P.    CUNNINGHAM 


TO 
OPPOSE  KODAK-PATKE 


Berlin — Amalgamation  of  the  Agfa 
and  Lignose  raw  stock  interests  is 
seen  here  as  a  strong  counter  move 
against  the  recent  Kodak-Pathe  deal. 
J.  G.  Farben,  the  German  dye  trust, 
has  acquired  the  majority  of  the  Lig- 
nose shares  and  also  controls  Agfa. 
As  this  industrial  combine  also  is  a 
large  shareholder  in  Terra  a  prin- 
cipal creditor  of  Phoebus  and  a  large 
shareholder  in  Ufa,  there  are  reports 
afloat  concerning  the  liquidation  of 
Phoebus  to  the  benefit  of  one  of  the 
other   two   companies. 


British  Building  Many  Houses 

London — An  unusual  number  of 
new  theaters  throughout  England 
and  Scotland  are  announced  as  plan- 
ned or  completed.  The  Plaza,  at 
Marsh  Lane,  Stockland  Green,  in  the 
Parker  circuit,  has  been  opened.  The 
Crown  at  Ladywood,  Birmingham, 
built  by  Suburban  Theaters,  seating 
1,300,  has  opened.  The  Robin  Hood 
also  opened  at  Birmingham  recently. 
Lloyd  Cinemas  will  erect  the  Grange 
at  Dagenham  in  Essex.  The  Capi- 
tol at  Walton-on-Thames  has  open- 
ed. A  theater  seating  400  has  been 
opened  in  Ballantrae,  Ayrshire.  One 
of  the  finest  theaters  in  Scotland,  the 
West  End,  seating  1,400,  has  been 
opened  in  Paisley.  Glasgow  has  a 
new  house  in  the  Blythswood,  seat- 
ing 1,100. 


Says  U,  K/s  Problem  Is  Quality  in 

Films;  Quota  Alone  Won't  Suffice 


London  —  Surveying  the  British 
film  outlook  in  an  article  in  the  cur- 
rent Kine-Weekly,  P.  L.  Mannock 
states  that  the  Films  Act  alone  will 
not  put  the  industry  on  its  feet,  and 
that  the  quality  of  pictures  must  im- 
prove if  any  real  progress  is  expect- 
ed. In  a  review  of  the  1927  British 
product,  Mannock  states  that  of  the 
52  films  made  the  outstanding  good 
ones  number  half  a  dozen;  30  are  fit 
to  show  at  first  class  theaters;  about 
20  are  of  a  quality  that  would  be 
shelved  from  a  block-booked  Ameri- 
can output,  and  half  a  dozen  are  ap- 
parently so  bad  that  they  have  never 
even  been  trade  shown.  He  goes  on 
to  state: 

"The  outstandingly  good  ones  number  half 
a  dozen.  About  thirty  are  fit  to  show  at  first- 
cfess  halls.  About  twenty  are  of  a  grade  that 
would  be  shelved  from  a  block-booked  Ameri- 
can output,  and  half  a  dozen  are,  apparently, 


so   bad   that   they  have   never   even   been   trade 
shown. 

"Moreover  the  improvement  in  1928  must 
be  looked  for  in  special  directions,  and  not 
generally.  We  are  today  seriously — almost 
disastrously-j-short  of  botli  the  studio  space' 
we  shall  quickly  need  and  of  the  necessary 
personnel;  nevertheless,  a  very  greatly  in- 
creased volume  of  pictures  will  be  made. 
What  is  the  use  of  concealing  the  fact  that 
at  least  50  per  cent  of  our  new  endeavors 
will  be  controlled  by  inexperienced  people — • 
in   other   words,   by   amateurs? 

"The  main  defect  of  British  production.  I 
am  quite  certain,  is  the  story  treatment. 
I  Hardly  anybody  in  authority  in  the  whole 
I  business  can  tell  a  good  scenario  from  a  bad 
'  one.  As  a  rule,  the  whole  thing  is  a  tragic 
i  muddle,  hurried  in  preparation  and  rushed 
j  in   editing. 

"British   films   are   too  slow,   largely  because 
the   shots   are   not   broken    up    sufficiently.    The 
average   length   of   shots    in   American   films    is 
I  six   feet.      In   this    as    in   many   other    respects 
I  we    must    do    what    the    Americans    do,     be- 
;  cause    it    is    the    best    way.       All    the    outcry 
i  against    'imitating   America'    is   due   to   certain 
British    producers    having   appropriated    Holly- 
wood's   fatuous    weaknesses    instead    of    Holly- 
wood's    technical     intelligence." 


Kinemas   Buys   Productions 

London — Sydney  Hayden,  head  of 
Kinemas,  Ltd.,  operating  in  South 
Africa,  states  that  his  company  has 
purchased  26  British  productions  for 
the  territory.  This  is  taken  as  an  in- 
dication that  Hayden's  organization 
is  set  to  give  the  Schlesinger  inter- 
ests a  fight  for  business  in  South 
Africa. 


British   Unit  to   Egypt 

London — Norman  Walker,  direct- 
ing "Tommy  Atkins"  for  British  In- 
ternational, has  left  with  his  unit  for 
Egypt,  where  most  of  the  exteriors 
will  be  made. 


Wilcox  Shuts  Down 
London — Owing  to  theatrical  en- 
gagements of  Matheson  Lang,  the 
principal  in  "The  Scarlet  Pimper- 
nel," Herbert  Wilcox  has  decided  to 
suspend  production  at  Cricklewood 
until  Lang  is  again  available  in  May. 


PLANS  LARGE  STUDIOi 
COLONY  FOR  ENGLAND 


London  —  Further  details  of  the 
proposed  British  film  colony  are  an- 
nounced by  Louis  Blattner  who  plans 
to  transform  Boreham  Wood  into  a 
large  studio.  He  has  acquired  op- 
tions on  about  400  acres  of  land  in 
and  around  Elstree  where  British  In- 
ternational already  has  extensive  stu- 
dios, and  where  Whitehall  Films  are 
building  and  other  companies  have 
plans  under  way. 

Blattner  plans  several  large  stu- 
dios, one  for  his  own  use.  The  new 
studio  development  will  be  a  com- 
plete city  in  itself  with  a  hotel,  a 
preview  theater  seating  1,000,  an 
aerodrome,  hospital  and  numerous 
villas  for  the  accommodation  of  stu- 
dio officials  and  players  , according  to 
plans. 

Blattner  says  he  will  furnish  the 
financing.  He  plans  to  organize  an- 
other company  for  production,  and 
has  contracted  to  make  six  pictures 
this  year. 


Eichberg's  Plans 

Berlin  —  Richard  Eichberg,  well 
known  comedy  producer,  has  decid- 
ed to  return  to  drama  productions 
which  he  originally  featured.  His 
next  picture  will  be  "The  Slaves" 
featuring    Mona    Maris. 


Alice  Terry's  Plans 

London  —  Conflicting  reports  are 
heard  as  to  Alice  Terry's  entry  into 
production.  One  report  states  that 
she  is  to  sign  with  First  National- 
Pathe. 


Plan   So.   African   Theater 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Kinemas,  Ltd.,  Jo- 
hannesburg, the  new  independent 
concern  in  South  Africa,  has  pur- 
chased a  site  in  the  center  of  Pretoria 
at  a  cost  of  $127,500  for  a  new  the- 
ater to  be  called  the  Plaza,  according 
to  a  report  made  public  by  the  M. 
P.  Section  of  the  Dept.  of  Coqimerce. 


FRENCH  FOREIGN  SALES 
BREAKING  ALL  RECORDS 


Paris  —  Foreign  sales  of  French 
films  in  1927  are  reported  to  have 
broken  all  records.  About  10  per  cent 
of  French  productions  to  be  present- 
ed for  the  current  year  are  already 
sold  in  many  countries.  About  25 
per  cent  of  the  French  productions 
made  during  the  last  14  months  have 
been  sold  for  Great  Britain  distribu- 
tion. 


Italian  Combine  Takes 
Over  Three  Companies 

Turin — Expansion  of  the  firm  of 
Societa  Immobiliare  Cinematografica 
Italiana  of  this  city  is  noted  in  an  in- 
crease of  capital  from  $2,850,000  to 
$7,500,000  and  in  taking  over  of  three 
other  companies.  These  are  the 
Cines,  the  Celic  and  the  Societe  In- 
dustrie Cinematografiche.  A  meet- 
ing was  held  on  Jan.  16  to  determine 
the  1927  budget  and  for  the  nomina- 
tion  of   the   administrative    council. 


Ukrainian  Producer 

Shows  Big  Expansion 

Odessa — The  Ukrainian  producing 
concern  of  Wufku  is  rapidly  expand- 
ing, during  the  first  ten  months  of 
1927  having  made  33  productions. 
From  1920  to  1927  the  concern  has 
produced  245  pictures.  T6day  Wuf- 
ku possesses  285  projection  machines 
installed  in  Workmen's  Clubs,  648 
picture  halls  in  cities  of  Ukraine  and 
713  houses  in  the  provinces.  More 
than  700  people  are  being  employed 
in  the   Odessa  and  Jalta  studios. 


EXPANSION  PROGRAM  SEl 
FOR  BRITISH  PHONO 


By  ERNEST   W.   FREDMAN 
Editor   "The  Daily  Film   Renter''  I 
London — Harold  Holt  has  been 
pointed  managing  director  of  Br 
De     Forest     Phonofilms,     whiclj|f"Pl 
headed  by  I.  W.   Schlesinger. 


is    recruiting   artists    from    the   n     f**' 


leen 


cal  world  for  Phonofilm  product 
The   company   is   now   equipping 
Garden  Club  at  Wembley,  which 
supersede     the     Clapham     studiolF  *i' 
March. 

Holt  is  planning  expansion  in  p 
uct,  including  a  number  of  Ph 
film  features  of  several  reels 
length.  C.  F.  Elwell  has  been  i: 
technical  adviser,  while  Frank  B 
ett  is  in  charge  of  equipment  and 
studio.  Vivian  Van  Damm  coi 
ues  as  general  sales  manager, 
company  is  working  on  a  plan 
attaching  a  special  musical  ac 
paniment  record  to  any  existing 


First  1 


I  Ci! 
Ihwil 
igtF 
K,  in 
gtitet 


London — A    new    production 
pany  is  planned,  to  be  called  Ail 
European    Films,    capitalized    at 
250,000.      A    reciprocal    contract  I 
been  arranged  for  producing  pictj 
in  England  and  Central  Europe, 
board  of  directors  will  include  H4 
Edwards,    who    will    be    produc 
manager,    and    who    will    alternd 
direct  and   star.     Julius   Hagen, : 
merly  of  W.  P.   Films,  will  be 
eral  manager. 


Buys  French  Films 

Paris — Max  Glucksmann  of  Bu(! 
Aires  was  here  recently  and  arrat 
to    purchase    several    of    the    U 
French    productions    as    well    as 
tures    of    other    nationalities    for 
tribution   in    the   Argentine. 


RICHMOUNT  PICTURES,  Im 

723  7th  Avenue  New  York  CH 

D.  J.  MOUNTAN,  Ptm. 

Exclusive  foreign  represent 
atives  for  Rayart  Pictures 
Corporation  and  other  lead 
ing  independent  produc 
and  distributors. 


Cable  Address:  RICHPICSOC.  Parl^i 
Cable    Adreii:    DEEJAY,    London 
Cable   Addreti:    RICHPIC,    N.   T, 

Exporting   only    the    best    i\ 
Motion  Pictures 


hm*^ 


DAILY     Sunday,  January  22,  1928 


Ql 


in   Work   at   First   National 

[cLaglen  Replaces  Farnum  in  Fox  Film — Former  Harvard  Executive  Named  FBO  Studio  Publicity  Head — 
Lileen  Pringle  Reported  Signing  New  Contract  with  M-G-M  —Sheldon  Contract  Extended— Other  Studio  News 


IDUCTIONNOWATHIGH 
IK  AT  COMPANY  PLANT 


iven  pictures  are  in  production  at 
irst  National  studios,  where  ac- 
is  at  a  high  peak. 

Ileen    Moore's  unit   making   "Li- 

iTime"    is    on    location    near    San 

Capistrano,     where     about     a 

th  will  be  spent  taking  exteriors. 

ge    Fitzmaurice    is   directing   the 

re,  in  which  Gary   Cooper  plays 

site  the  star. 

dnej'  Lazarus  is  titling  "Burning 
light,"    Milton    Sills'    new   picture 

First  National.  Charles  Brabin 
cted.  Lazarus  is  author  of  "The 
vk"  which  will  be  Sills'  next  pic- 

)hn  Francis  Dillon  has  "The 
rt  of  a  Follies  Girl"  well  under 
.  Billie  Dove  is  starred  in  a  cast- 
including  Larry  Kent,  Lowell 
rman,  Mildred  Harris,  Josephine 
m  and  Clarissa  Selwynne.  Adela 
ers  St.  John  wrote  the  story. 
harlie  Murray  is  at  work  on  "It's 
Greek  to  Me,"  under  direction  of 
iie  Cline.  Louise  Fazenda  is  co- 
ured. 

inal  scenes  are  being  taken  of 
idy  be  Good,"  which  co-features 
■othy  Mackaill  and  Jack  Mulhall 
er  direction  of  Richard  Wallace. 
illan  Dwan  is  completing  "Head- 
s,"  for  Robert  T.  Kane.  It  is 
m   a   story    by    Ben    Hecht. 


ludeville  Tour  for  Denny 
is  Affected  by  Shutdown 

?.eginald     Denny     will     accept     an 
It  weeks'  vaudeville  offer  in  event 
reported   shutdown   of    Universal 
dios  affects  his  unit. 


Cast  in  Novarro  Film 

\nna    May    Wong    has    been    cast 
'China    Bound,"    Ramon    Novarro 
rring  vehicle  which  William  Nigh 
directing. 

le  IISS  I  ITUTE    STANIjAKU 
ofessional  Motion  Picture  Camera 


Only  $150. 


specifications: 

S'/txb'/ix.?^  inches  with 
out  magazine.  Weight,  16 
pounds.  Material,  alumi- 
num alloy,  finished  in  dur 
able  black  enamel.  Lens, 
finest  aiiastigmat  /5  or /3.5. 
Capacity,  200  feet.  Hand 
some  black  vulcanized  fibre 
carrying  case. 
(  ts  less  than  a  high-grade  amateur  camera. 
I  tines  can  be  shown  in  any  theatre  or  movie. 
i'  metal  construction  handsomely  finished, 
liitweight  and  portable.  Complete  with  car- 
ing case. 

I  ite  for  Free  Catalog  and  full  particulars 
l:w  York  Institute  of  Photography 
•  pt.    43.  14   W.    33rd    St.,    New   York 


Rejoining  M-G-M? 

Aileen  Pringle  will  return  to 
M-G-M,  it  is  reported,  resum- 
ing work  as  co-featured  player 
with  Lew  Cody. 


E.  Lloyd  Sheldon  Renews 
Contract  with  Paramount 

Contract  of  E.  Lloyd  Sheldon,  as 
editor-in-chief  at  the  Paramount  stu- 
dio,  has   been   extended   one  year. 


Sheehan  Plans  Trip  to  N.  Y. 
for  Movietone  Conferences 

Winfield  R.  Sheehan,  vice  president 
and  general  manager  of  Fox,  leaves 
Jan.  28  for  New  York  for  confer- 
ences on  Movietone  developments  at 
Westwood. 


3  in  February,  10  in  March 
on  Paramount  Schedule 

Paramount  is  to  start  three  new 
pictures  in  February  and  ten  in 
March,  under  plans  drawn  up  by  B. 

P.  bcliulberg. 


Visiting  Studios 

William  Underwood,  Dallas  inde- 
pendent exchange  operator,  is  visiting 
the  studios. 


Cross  Plans  Vaudeville  Tour 

Leach  Gross  is  planning  a  vaude- 
ville tour  in  the  East  with  a  mono- 
logue turn. 


Christiansen   Leaving   M-G-M 

Benjamin   Christiansen,  director,  is 
reported  leaving  M-G-M. 


The  Life  of  Lo8  Angeles 
Centers  at  the 
Ambassador's 

Tamous 
Cocoanut  Grove 


Special  Nights  Tues.  and  Sat, 
College  Night  Every  Friday 


U 


SEYMOUR  NEW  HEAD 
OE  FBO  PUBLICITY 


James  Seymour,  former  publicity 
director  of  Harvard  University,  has 
been  appointed  publicity  director  of 
the  FBO  studios,  succeeding  Larry 
Wingart,  who  resigned  to  publicize 
Ploward  Greer,  Inc.,  fashion  designer. 


Colton  to  Title  Goldwyn  Film 

John  Colton  is  to  title  "Lovers  by 
Command,"  Samuel  Goldwyn  produc- 
tion co-starring  Ronald  Colman  and 
Viima  Banky.  The  picture  was 
filmed  under  title  of  "The  Passionate 
Adventure,"  Fred  Niblo  is  director. 


Additions   to   "Body    Punch"    Cast 

Monte  Montagne,  George  Kotso- 
naros  and  Arthur  Millette  are  new 
additions  to  cast  of  "Body  Punch," 
which  is  to  be  Leigh  Jason's  first  di- 
rectorial effort  for  Universal.  The 
story  is  an  origmal  by  Harry  O. 
Ployt. 


MCLAGLEN  GIVEN  ROLE 
IN  "HANGMAN'S  HOUSE" 


Victor  McLaglen  has  replaced  Wil- 
liam Farnum  in  the  cast  of  "Hang- 
man's House,"  which  was  to  have 
marked  Farnum's  return  to  the 
screen  under  the  Fox  banner.  Illness 
of  Farnum's  vAie  led  to  the  sub- 
stitution. 


"3  Sinners"  Next  Negri  Film 

Pola  Negri's  next  picture  has  been 
titled  "Three  Sinners."  Rowland  V. 
Lee  is  director.  It  is  an  adaptation 
or  the  play,  "tier  Second  Life." 
Clive    Brook   will   play   opposite. 


FRANK  ZUCKER 

A.  S.  C. 

Cinematographer 

220  W.  42nd   Street 

'Phones: 

Wadsworth     5650,     Wisconsin    0610 

New  York   City 


AL  BOASBERG 

Created  the  COMEDY  GAGS  for 

"THE  LATEST  FROM  PARIS" 

l^^orma  Shearer's  new  comedy  riot 

Also  titles  for 

"LADIES*  NIGHT  IN  A 
TURKISH  BATH'' 

and  titles  for 

"THAT  CERTAIN  THING" 

Al  Boasberg  is  the  Most 
Sort  After  Creator  of 
Humor    in    the   World 


Ii 


THE 


10 


J 


Sunday,  January  2;  t.lB 


Theater  Equipment  and  Management 


By  ARTHUR    W.   EDDY 


National  Theater  Supply  Men 
Leave  Chicago  After  Meet 


Chicago — District  managers,  sales- 
men and  manufacturers  have  returned 
to  their  respective  cities  following 
the  first  annual  convention  of  Na- 
tional Theater  Supply  Co.,  which 
concluded  here  Thursday.  The  gath- 
ering was  handled  in  a  business-like 
manner  by  H.  A.  R.  Button,  Joe 
Hornstein,  Walter  Green,  and  George 
De  Kruif.  It  was  conclusively  proven 
that  if  a  convention  is  properly 
hand'ed,  much  can  be  accomplished 
and  still  leave  time  for  the  out-of- 
town   boys  to  see  the   city. 

One  hundred  and  twenty-five  sales- 
men reported  the  first  week  to  get 
a  general  outline  of  the  sales  policies 
of  their  organization  and  receive  in- 
siruction  on  the  product  they  were 
selling  to  exhibitors.  Checking  in  at 
the  convention  hall  in  the  Stevens 
Hotel  or  at  the  Eighth  St.  theater, 
where  demonstrations  were  made  of 
product  by  manufacturers,  was  the 
first  order  of  business  each  day  at 
9  A.M.  At  noon  the  men  check  out 
for  luncheon  together  and  checked  in 
again  at  one  o'clock  where  they 
stayed  in  session  until  5:30  or  6 
o'clock.  Then  the  salesmen  went 
to  dinner,  and  back  again  for  an 
evening  session  which  generally  lasted 
until  9  P.M.  However,  there  were 
not  sessions  every  night. 

During    the    first    day    of    the    con- 
vention   De    Kruif    acted    as    an    ex- 
hibitor  who  was   about   to  equip   his 
theater    and    a    salesman    endeavored 
to  sell  him  his  product.     This  dem- 
onstration showed  the   right  way  to 
sell  product  and  impressed  upon  the 
salesmen    the    selling    points    of    the 
product.       This    took    place    on    the 
stage    of   the    theater   and    was   very 
effective.       It    was    followed    up    by 
talks    and    demonstrations    by    Karl 
Brenkert    who    explained    the    value 
of   his   product.      J.    E.    McAuley   of 
J.  E.  McAuley  Co.  talked  on  his  new 
lamp  which  was  of  great  interest  to 
^      those  gathered  in  the  hall.    To  dem- 
•^      onstrate    his    signs    Mr.    Willey    of 
the   Willey   Sign    Co.,   showed  a   pic- 
ture of  about  500  feet  in  length  fea- 
turing   Joe    Hornstein    as    the    male 
'       lead.      This   feature   brought   a   hand 
^      from   the   gathering.      Samuel   Wein- 
^      stein  of  Menger,  Ring  and  Weinstein 
^      showed    them    how    to    measure    the 
theater   front   for    proper    lobby    dis- 
play.    Curtain  control  by  Vallen  and 
Samuels  was  another  interesting  fea- 
8     ture.  Each  one  talked  about  his  prod- 
f     uct   while   the   other   was   out   of   the 
^      room.    This  same  rule  held  in  the  case 
^     of  some  of  the  others  who  were  in  the 
^     ssme  line  of  business. 

J.  R.  Clancy,  who  has  been  in  the 
stage  rigging  business  for  the  past 
43  years,  explained  this  part  of  the 
theater  equipment. 
F  There  were  interesting  talks  by  M. 
I  J.  Mulroy  and  F.  M.  Falge  of  Gen- 
eral Electric  on  lights.  Others  who 
talked  on   lamps  for   National   Lamp 


were  H.  W.  Meyers  of  the  Midland 
Division  and  M.  J.  Mulroy. 

The  talks  on  lamps  lasted  for  over 
three  hours.  During  this  time  a 
short  picture  was  projected  showing 
"The  Glad  Rags  Contest"  which 
gives  every  salesman  an  opportunity 
to  outfit  himself  during  the  year  at 
the  expense  of  the  National  Lamp 
Works.  The  discussion  on  switch- 
boards followed.  On  Monday  eve- 
ning a  complete  show  was  put  on  in 
the  theater  with  the  Orchestraphonc 
taking  the  place  of  the  organ  and 
orchestra.  This  was  enthusiastically 
received.  While  this  was  an  evening 
of  entertainment  it  was  at  the  same 
time  constructive  and  instructive.  Mr. 
Woods  and  Mr.  Pollock  of  American 
Sliversheet  Co.,  talked  on  screens. 
There  was  also  a  lengthly  but  very 
interesting  talk  and  demonstration  by 
Mr.  Herr  on  the  Seeburgh  Automatic 
Organ.  He  demonstrated  how  an 
exhibitor,  by  remote  control,  could 
switch  from  classical  music  to  jazz, 
according  to  the  type  of  music  needed 
with  the  picture.  The  machine  plays 
lor  two  full  hours  with  rewinding 
and    the    shift    is    unnoticeable. 

In  a  sketch  Alfred  Kilgen  and 
Mayer  Monsky  of  Blizzard  Fan,  took 
the  roles  of  theater  owners  and  Mr. 
Berger  of  National  the  part  of  a  sales- 
man selling  some  other  organ.  Mr. 
Burk  and  Pernetti  of  National  took 
the  parts  of  organ  salesmen  for  Na- 
tional, selling  the  Kilgen  organ  in 
the  sketch  which  was  a  riot  of  laugh- 
ter and  a  strong  lesson  to  the  sales- 
men in  how  to  and  how  not  to  sell 
organs.  Mayer  Monsky  and  Berger 
could  make  the  "big  time"  any  day 
now.  John  Hertner  showed  a  2  reel 
picture  and  discussed  his  product.  Mr. 
Dififin  of  the  Long  Sign  Company 
had  one  of  his  signs  on  hand  and  dem- 
onstrated this  thoroughly.  Miss 
De  Berri  of  Da-lite  Screen  and  Mr. 
Heck  were  also  on  hand  for  the 
talks.  Mr.  Frank  of  the  Voight  Com- 
pc.ny  of  Philadelphia  demonstrated 
some  of  the  company's  product. 

On  Saturday  and  Sunday  nights  the 
salesmen  left  for  their  home  towns 
and  on  Monday  morning  the  branch 
managers  were  on  hand  to  go 
through  the  same  program  for  the 
balance  of  the  week.  There  were 
representatives  of  the  company  from 
every  branch  in  every  state  in  the 
Union.  The  convention  cost  the 
company,  about  $50,000  which  was 
considered  well  spent.     Every  nianu- 


The   day   of   the   uiuidorned    sug«   in 
Picture  Houses  bss  passed. 

LEE  LASH~STUDIOS 

H.  J.  Kuckuck,  Cen'l  Mp-. 

181S-1838  Amsterdam  Ave.,  N.  Y.  C. 

Brad.    4907 
(or  deaicns  and  prices  of  SETTINGS. 


Big  Guns  at  Meet 

H.  A.  R.  Button,  Walter 
Green,  Joe  Hornstein,  George 
De  Kruif,  Karl  Benkert,  J.  E. 
McAuley,  Samuel  Weinstein, 
Irving  Samuels,  E.  J.  Vallen, 
J.  R.  Clancy,  Mike  Connery, 
H.  C.  Woods,  Alfred  Kilgen, 
John  Hertner,  C.  Berk,  Arsene 
Pernetti,  F.  Goodwrin,  C.  S.  Dif- 
fin,  O.  F.  Spahr,  F.  G.  Largen, 
Mayer  H.  Monsky,  I.  L.  Hess, 
Albert  Kindleman,  W.  C. 
Michel,  Morton  L.  Clark,  R. 
F.  Winegar,  C.  E.  PhiUips,  C. 
J.  Frank,  J.  H.  Kurlander, 
Joseph  Cohen,  E.  R.  Geib,  F. 
H.  Longland,  L.  M.  Woolman, 
J.  M.  Wolfe,  D.  J.  Burns,  L. 
D.  Strong,  S.  Lears,  Mrs.  A. 
L.  DeBerri,  D.  Belson,  W.  C. 
Brown,  G.  C.  Hect,  W.  L. 
Brandell,  H.  O.  Button. 


facturer  who  distributes  through  Na- 
tional was  represented  and  with  this 
complete  knowledge  of  their  product, 
the  salesmen  predicted  a  big  year 
for  the  company  in  1928. 

At  a  closed  meeting  the  policies  of 
the  company  were  outlined  to  the 
men  and  the  big  picture  disclosed  by 
De  Kruif.  The  big  picture  was  a 
graphic  description  of  the  company 
and  the  foundation  which  it  is  built. 

The  following  branch  managers 
were  also  present  during  the  last 
half  of  the  Convention:  W.  C.  Den- 
ney.  Sales  Supervisor,  Central  Divi- 
sion, O.  H.  Dutton,  Sales  Supervisor, 
Central  Division,  W.  E.  Green,  Dis- 
trict Manager,  New  York,  J.  C.  Horn- 
stein, New  York  Branch;  B.  Pearl- 
n;an,  Chicago  Branch;  H.  R.  Vogel, 
Milwaukee  Branch;  Jack  Stallings, 
Cincinnati  Branch;  J.  C.  Brown, 
Cleveland  Branch;  R.  G.  Colvin,  De- 
troit Branch;  D.  K.  Smith,  Indiana- 
polis Branch;  E.  B.  Morton,  Pitts- 
burgh Branch;  A.  E.  Thiele,  Des 
Moines  Branch;  J.  J.  Morgan,  Denver 
Branch;  A.  G.  Smith,  Kansas  City 
Branch;  A.  T.  Crawmer,  Minneapolis 
Branch;  R.  G.  Faulds,  Omaha 
Branch  L.  D.  Edwards,  St.  Louis 
Branch;  H.  C.  Haefele,  Baltimore 
Branch;  Jos.  Cifre,  Boston  Branch; 
A.  Becker,  Buffalo  Branch;  H.  Blum- 


If  You  Are  in  the* 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US    AND    SAVB 
UONEY 

»ND    FOK    OUK    PKICB    LIST 

liiiLCoa^HBys 

▼▼no  West  32'*St,NcwybrK.My.^ 
Pbont    Penna.    0330 

Motion  Picture  Department 
U.   B.  and   Canada  Agents  for   Debris 


berg,     Philadelphia    Branch; 
Haefele,      Washington      Branc 
Phillips,   New    Haven    Branch; 
Mcllheran,    Atlanta    Branch; 
White,      Charlotte      Branch; 
Roberts,    Dallas    Branch;    A.    '. 
fano,  Memphis  Branch;  P.  C.  P 
New  Orleans  Branch;   C.  P.  i 
son,    Oklahoma   City,   Okla.    Bfc^ 
A.  Hanson,  Los  Angeles,  Bran 
C.    Peacock,    Seattle    Branch; 
Smith,    Salt    Lake    City    Branc 
C.  Barthel,  San  Francisco  Bran 


NAT'L  THEATER  SOPPl 
MAKES 


National  Theater  Supply  G 
uounces  several  changes  in  p 
nel  throughout  the  country. 

At  Seattle,  Roy  C.  Peacock  h 
sumed    charge    of    the    branch 
covers    that   city    and    Portland 
succeeds     B.     F.    Shearer,    wh 
formed  his  own  equipment  corrl 
D.  D.  Brown,  formerly  of  the  v| 
sale  drapery  and  upholstering  d 
nient  of   Marshall   Field   &  Co.,| 
cago,  is  now  in  charge  of  Nati: 
interior     decorating     departmer 
Seattle. 

Henry  Sorenson  has  been  ap 
ed  a  special  representative  fori 
gen  Wonder  Organs,  orch 
phones,  stage  scenery  and  other 
uct  that  fall  within  the  scope  c| 
pipe  organ  and  stage  scenery 
sions,  at  Dallas.  He  has  been  i 
business  for  himself  in  Texa.'l 
many  years. 

At  Atlanta,  National  Theater 
{Continued   on   Page    11) 


ti 
ires. 


^ 


MICHEL  ANGELl 
STUDIOS,  Inc. 

214  East  Superior  Sl| 
Chicago,  III. 

DECORATI 


Spedalizij 
in  Theaii.| 
Decoratiii^ 

and    I 
Furnishin  i 

BANNEJ 

Embellish   Your   NEW  and   i 
Charm   to    Your    OLD    The 

WRITE  FOR  PRICES 


THE 


22  ty,  January  22,  1928 


Tour  Own  Newsreel 


How  much  more  interesting 
Jjuld   your   newsreel   be   if   it 
■^orporated    "shots"    of    local 
ents?     Any  exhibitor  can  in- 
ct  this  additional   volume   of 
terest  into  his  program  pro- 
iding  he  is  inclined  to  buy  a 
)rtable  camera  and  go  out  and 
I  ;t  the  screen  news  in  his  com- 
Unity.     Not  only  do  film  ree- 
ds   of    important    local    hap- 
Bitnings  heighten  interest  in  a 
,,ieater    but    also    there    is    a 
ealth  of  good  publicity  attach- 
I  to  the  actual  taking  of  the 
ctures. 

One  means  of  getting  these 

jljims  quickly  and  effectively  is 

irough    the    Eyemo    portable 

itomatic      standard      camera, 

...  hich  weighs  seven  pounds  and 

Mr    designed   to  be   held  in   the 

IILind  and  sighted  as  you  would 

ght  a  spy  glass.  It  holds  100 

:o:et  of  standard  gauge  35  mm. 

f  Im  prepared  for  daylight  load- 

ig  and  unloading  or   120  feet 

iiaded  in  a  dark  room.     It  is 

product  of  National  Theater 

upply  Co. 


St 


IZl 


"MENTAL  INVENTORY  FOR 


ouur  TIPS  wmcH  neah  douabs  for  showmen 


IN  NEW  MOVIEADS 
PAD  PRESERVES  FILMS 


en 

•PE 

!|^^[>vieads,  Inc.,  have  just  placed  on 
market  two  newly-developed  ac 
,  jries 

pe   is   a    patented    humidor    pad 

h,  when  placed  in  shipping  con 

rs,    prevents    the    film    from    be 

ing  brittle  for  a  period  of  at  least 

weeks,  Julius  Frankenberg,  vice 

dent  and  general  manager  of  the 

^any,  states.  The  pad  is  held 
e  especially  valuable  in  tropical 
ates 

le  second  accessory  is  a  lotion 
h  hermetically  seals  the  emulsion 
of  a  negative,  thus  preserving  it 
five  years,  Movieads  claims,  and 
ing  out  any  foreign  substances, 
lotion  also  prevents  the  film  from 
iming  brittle,   is    the   claim   made 


It. 

ovieads  has  sold  rights  to  Filmite 

the  Filmedor  to  the  De  Forest 
lish  Phonofilm  Productions,  Inc., 
Mexico,  Cuba,  West  Indies,  Porto 
all  Central  American  countries 

Spain   and    Portugal. 


at'l  Theater  Supply 
lake®  Appointments 

{.Continued  from  Page   10) 
Co.  has  named  Sam  Berry  as  spe- 
representative    for    scenery    and 
e  equipment,  covering  the  entire 
theast. 


The  seemingly  unimportant  details 
of  theater  management  which  are 
actually  mighty  important  are  dis- 
cussed by  Jack  Mansfield  in  an  arti- 
cle entitled  "Mental  Inventory  for 
Managers,"  appearing  in  the  current 
issue  of  "Now,"  West  Coast  Thea- 
ters house  organ.  Mansfield,  who  is 
well  known  in  New  York  through  his 
former  connection  with  Publix, 
writes: 

Proper  maintenance  of  your  theater  is  one 
of  the  most  important  factors  in  theater  op- 
eration, because  without  the  proper  super- 
vision or  through  neglect,  something  may 
happen  to  your  mechanical  equipment  at  a 
critical  point  in  the  show,  which,  even  if  only 
temporarily,    may    spoil    your    entertainment. 

The  term  maintenance  can  be  divided  into 
many  groups. 

Through  the  year,  it  is  a  cheap  investment 
to  have  some  member  of  your  staff  responsi- 
ble for  your  maintenance  by  regular  stated 
inspections. 

An  important  item  is  motors.  They  can- 
not be  neglected.  Almost  constant  inspection 
should  be  made  to  see  that  they  are  func- 
tioning properly,  and  they  must  be  oiled  at 
regular  intervals.  In  the  large  operations, 
there  is  generally  an  engineer  who  takes  care 
of  this  part  of  the  mechanical  equipment 
and  the  troubles  are  nil,  but  in  the  medium 
and  smaller  types  of  houses,  greater  trouble 
is  apt  to  be  experienced. 

Often  motors  in  the  distant  part  of  the 
house  are  neglected  and  at  a  critical  time  give 
trouble.  If  every  theater  operator  would  only 
give  thought  to  the  consequences  and  the  cost 
neglecting  a  motor  causes,  a  smoother  opera- 
tion    can     be     effected. 

Organ  motors  in  small  houses  should  be 
inspected  at  least  once  a  day,  for  if  a  motor 
driving  a  blower  on  the  organ  is  neglecled 
and  allowed  to  become  dry  and  start  to  smoke, 
there  would  be  a  natural  tendency  for  the 
blowers  to  draw  this  smoke  up  into  the  or- 
gan chambers  and  out  into  the  auditorium. 
The  theater  operator  spends  many  thousands 
of  dollars  on  organs  and  once  installed, 
gives  very  little  thought  to  its  proper  main- 
tenance. Very  often  a  contract  is  made  with 
some  local  man  and  it  is  left  entirely  with 
him  to  keep  the  instrument  in  proper  shape. 
Sometimes   this   is  a   satisfactory   arrangement. 

However,  it  is  as  important  to  select  the 
proper  organ  repair  man,  as  it  is  to  select 
a  good  organist,  because  without  constant  and 
correct  servicing,  the  organ  cannot  give  the 
best   results. 

Organ  chambers  as  well  as  the  organ  blower 
room  should  be  cleaned  at  regular  intervals. 
No  one  Init  the  organists  or  the  organ  repair 
men  should  be  permitted  to  enter  the  organ 
ciiamber  as  one  not  familiar  with  the  cham- 
bers will  be  rubbing  up  against  the  pipes, 
putting  them  out  of  tune,  and  causing  other 
damage.  In  case  of  a  cipher  when  a  re- 
pair man  is  not  present,  one  of  your  staff 
should  be  familiar  enough  with  the  organ 
chambers  in  order  that  he  may  remove  the 
pipe  that  is  not  speaking.  Consoles  should 
be  covered  at  night  with  a  console  coyer. 

Care  of  seats  is  also  important.  This  duty 
should  lie  assigned  to  someone  on  your  the- 
ater staff.  He  should  make  his  rounds  twice 
each  week  and  make  a  thorough  inspection 
of  the  seats,  seeing  that  loose  ones  are  tight- 
ened immediately.  Once  a  seat  is  neglected, 
it  has  a  tendency  to  work  on  the  adjoining 
one  with  the  result  that  in  a  short  time,  an 
entire  row  is  loose.  Very  often  the  bolt  in 
the  concrete  works  loose  and  it  is  necessary 
to  install  a  larger  extension  bolt  or  lead  can 
l)C  poured  into  the  loose  extension  bolt,  which 
will  then  generally  hold,  and  in  this  way, 
a  great  many  more  years'  wear  can  be  ob- 
tained from  seats.  Inspection  should  al  o 
be  made  to  see  that  no  screw  beada  have 
worked  loose  which  can  tear  clothing  of  tde 
patrons.  Very  strict  attention  should  be 
paid  to  the  oil  used  for  cleanmg.  In  some 
of  the  houses  almost  daily  repair  is  neces- 
sary to  keep  the  seats  together.  This,  par- 
ticularly  where   the   seats  are   very   old. 


Install  Velour  Seats 

ottsville.  Pa.— The  new  Capitol, 
opened,  has  1902  chairs  on  its 
n  floor  which  are  upholstered  in 
)e  and  mulberry  velours.  The 
se,  which  is  operated  by  the  Com- 
rd  Amusement  Co.,  is  managed 
Samuel  B.  Friedman 


"Figures  Don't  Lie" 
(Paramount) 
The  Toledo  Scales  Co.,  put  out 
extra  scales  on  the  streets  in  addi- 
tion to  placing  one  in  the  lobby 
where  an  attractive  lettered  card  an- 
nounced free  admissions  to  all  ladies 
weighing  128  pounds.  These  lettered 
announcements  were  placed  on  the 
other  scales  as  well  but  it  was  neces- 
sary to  weight  in  on  the  lobby  scale 
in  order  to  gain  the  free  admission; 
the  copy  read,  "Figures  Don't  Lie — 
Do  you  weigh  128  pounds? — Any 
lady  weighing  128  pounds,  the  same 
as  Esther  Ralston,  will  be  admitted 
free  to  see  Miss  Ralston's  latest 
Paramount  hit. — Figures  Don't  Lie  at 
the  Imperial."— E.  E.  Whitaker,  Im- 
perial, Charlotte,  N.  C. 


"Love" 
(M-G-M) 

Contest  was  arranged  with  "The 
Chicago  American"  called  "How  To 
Tell  When  You're  in  Love."  This 
contest  offered  50  pairs  of  tickets  to 
those  who  sent  in  the  best  letters 
on  the  subject.  The  contest  started 
a  week  in  advance  of  showing,  and 
ended  the  day  of  opening.  Special 
column  on  this  was  carried  in  the 
paper  daily.  On  Friday  night  after 
opening,  an  arrangement  was  made 
with  KYW  Broadcasting  Station 
whereby  the  story  of  the  play  was 
told  over  the  air  to  incidental  music. 
Three  musicians  were  used  to  play 
the  accompaniment  and  special  num- 
bers rendered — announcement  was 
made  that  it  was  the  same  score  as 
played  at  the  Roosevelt  for  the  pic- 
ture.— E.  O.  Donnel,  Roosevelt,  Chi- 
cago. 


"Prince  of  Head  Waiters" 
(First  Nat'l) 

Ushers  and  doormen  were  togged 
out  in  evening  clothes  two  days  prior 
to  showing.  Each  wore  a  plain  white 
ribbon  across  his  chest  with  the  title 
of  picture  neatly  lettered  thereon. 
These  clothes  were  worn  until  the 
second  day  of  the  run. — W.  F.  Brock, 
Rialto,  Chattanooga,  Tenn. 


Open  Atmospheric  House 
Milwaukee— One  of  the  first  at- 
mospheric theaters  in  this  section  has 
been  opened  at  25th  and  Hopkms 
Ave.  by  Edward  F.  Maertz  and  asso- 
ciates. The  house,  the  Zenith,  has  a 
Kilgen  organ  and  an  Orchestraphone, 


"Sorrell  and  Son" 
(United  Artists) 
Invited  a  dozen  or  more  prominent 
fathers  and  their  sons  to  see  the 
show,  mailing  them  special  invita- 
tions. These  were  supposed  to  come 
from  Director  Herbert  Brennon  and 
his  son  Cyril.  The  response  was 
eratifying. — George  Gilliam,  Park, 
Cleveland. 


"Two  Girls  Wanted" 
(Fox) 

Used  a  teaser  ad  reading  "Two 
Girls  Wanted."  This  was  perplexing 
to  many  because  many  girls  called 
the  newspaper  office  to  find  out  what 
it  was  all  about.  And  not  only  that, 
it  caused  plenty  of  comment  wher- 
ever a  group  of  girls  collected.  The 
lobby  contained  a  big  '2'  with  *Girls 
Wanted'  underneath;  being  made  of 
upson  board  and  painted  entirely 
black. — Jame8  H.  McKoy,  Rex, 
Spartansburg,  S.  C. 


Novel  Animal  Prologue 
at  Strand  for  "Circus" 

(^Continued  from  Page  4) 

a  suitable  pedestal,  are  a  zebra,  giraffe, 
ape,  hippopotamus,  rhinoceros,  tiger, 
bison,  bear,  camel,  kangaroo,  a  white 
elephant  and  a  baby  elephant.  The 
animals  were  made  by  Messmore  & 
Damon  and  were  authenticated  by 
the  American  Academy  of  Natural 
History.  Their  life-hke  movements 
are  controlled  by  electric  motors,  and 
each  works  independently  of  the 
others. 

The  only  live  thing  on  the  stage  is 
the  ring  master,  in  regulation  circus 
costume,  white  pants,  red  coat  and 
long  whip,  who  poses  as  an  auto- 
maton, whipping  the  animals  into  ac- 
tion. From  him  is  supposed  to  come 
the  ballyhoo,  which  precedes  the 
showing  of  the  picture,  but  which 
really  is  said  from  back  stage  througii 
amplifiers  placed  throughout  the  the- 
ater and  which  further  gives  the  im- 
pression of  being  mechanical. 

On  either  side  of  the  procenium 
arch,  near  the  base,  Plunkett  has 
placed  large  harlequin  heads,  peek- 
ing through  the  curtain,  and  still  in 
front  of  these  are  big,  clown  heads 
and  spinning  tops.  These  are  all 
spotted   from   the   front. 


Art  Kahn's  "Festival" 
at  B'klyn  Mark  Strand 

{Continued  from  Page  4) 

Charles  Jolley,  tenor,  who  sang  "Just 
That  One  Hour."  Next  the  Serova 
Dancing  Girls  were  introduced  and 
did  a  line  dance  to  the  tune  of  "Dain- 
ty Miss."  Kahn  then  had  the  piano 
rolled  out  and  obliged  with  several 
popular  selections.  Freddy  Smith  and 
Joe  Hadley,  "Those  Somewhat  Dif- 
ferent Dancers"  followed  with  sonic 
very  comical  steps.  Madame  Stralia 
then  appeared  for  her  second  number 
in  this  week's  program.  She  sang 
"Just  a  Memory."  A  special  arrange- 
ment of  "Shaking  the  Blues  Away" 
by  the  entire  company  was  the  "hot 
finish." 


Dworsky  and  Lyons  Deny 
Claim  of  Infringement 

Denial  of  any  infringement  of  pat- 
ents on  a  film  renovating  machine, 
as  alleged  by  Film  Renovating  Co. 
and  Mackler  Bros.,  is  made  by  A.  S. 
Dworsky  and  John  Lyons.  The  lat- 
ter pair  are  defendants  in  a  suit 
on   the   issue. 

Dworsky  and  Lyons  contend  they 
have  only  received  a  summons  in  the 
action  and  that  their  demand  for  a 
bill  of  particulars  has  not  been  met. 
Dworsky,  who  says  he  is  inventor 
and  patentee  of  the  machine  in  ques- 
tion, declares  the  suit  is  the  out- 
growth of  a  deal  for  the  rights  made 
with  Oliver  V.  Allenbaugh.  but  de- 
clares the  latter  did  not  make  pay- 
ments as  specified  in  the  transaction, 
with  the  deal  nullified  and  judgment 
was  secured.  Dworsky  further  alleges 
he  controls  all  rights  to  the  machine 
and  will   prosecute  any  infringement. 


Buys  Selma  Theater 

Selma,  Cal.— T.  D.  Enterprises 
have  sold  the  Selma  to  J.  L.  Seiter  of 
Manteca. 


THE 


12 


Week's  Headlines 


Monday 

Exhibitor  organizations  mobilizing  to  outline 
campaign  for  support  of  Brookhart  bll; 
T.   O.   C.   C.   sponsors   rally  called  Jan.   26 

Engineers  of  General  E'ectric  and  Radio 
Corp.  see  ultimate  practicability  of  radio 
television    applied    to    home    films. 

Douglas  Fairbanks  sees  need  for  thorough 
housecleaning    in    industry. 

B.  F.  Shea.er  Co.  formed  in  Seattle  as  inde- 
pendent   equipment    concern. 

Charlie  Chaplin  breaks  "Gold  Ru^h"  record 
at  Strand  with  "The  Circus"  grossing  $81, 
206   first   week. 

Northwest  exhibitors  withdrew  from  arbitra- 
in    protest   against    Warner   tactics. 

Tuesday 

Brookhart  anti-block  booking  bill  introduced 
in  house;  Speedy  consideration  of  bill 
sought    by   Sen.    Brookhart. 

WoodhuU  receives  request  for  convention  of 
unaffiliated  exhibitors  on  contract  at  Chi- 
cago Jan.   30. 

Lee  De  Forest  believes  television  never  will 
be    practical    for   home    use. 

Southern  Illinois  exhibitors  see  prosperity  in 
scheduled    settlement   of    mining   wage    scale. 

Wednesday 

R.  F.  Woodhull  asks  unaffiliated  exhibitors 
to  express  views  on  proposal  for  general 
convention  in  Chicago. 

Quebec  plans  legislation  restricting  Sunday 
shows. 

Endorsement  of  Brookhart  bill  by  Northwest 
exhibitor  unit  expected;  Michigan  unit  plan- 
ning active  campaign  in  favor  of  Brook- 
hart  bill. 

Actors  Equity  scores  free-lance  contract  ne- 
gotiated by  players  through  Academy  of 
M.    P.    Arts  and   Sciences. 

France  expected  to  moderate  quota  demands, 
as    U.    S.    lifts    ban    on    French    loans. 

Thursday 

Brookhart  bill  being  scanned  by  Dept.  of 
Justice  on  request  of  sponsor. 

Universal  plans  three  radio  stations  to  con- 
nect New  York  offices  with  St.  Louis  or 
Kansas   City   and   Los   Angeles. 

New  $25  000.000  corporation  formed  in  Bos- 
ton  to   absorb    New    England    theaters. 

Gabriel  L.  Hess,  counsel  of  Hays  organiza- 
tion, denies  charge  of  intimidating  Minne- 
apolis  board. 

Dept.  of  Ju  tice  states  no  objection  will  be 
interposed    to    Keith-Albee-Orpheum    merger. 

Friday 

Sen.  Brookhart  tells  T.O.C.C.  he  will  fight 
to    finish    for    passage,  of    bill. 

FBO  arranging  for  p'-ndtirtion  of  talking 
films   through   use  of   Kinegraphone. 

Independent  Theater  Owners  of  America  files 
incorporation  papers  at  Trenton,  N.  J., 
sponsored    by    New    Jersey    M.P.T.O. 

W.  A.  Steflfes.  head  of  Northwe  t  exhib'tor 
unit,  to  oppose  any  attack  on  contract  com- 
mittee   members. 

New  England  Theaters  Operating  Corp.  plan- 
ning acquisition  of  theaters  throughout  New 
England. 

Saturday 

Amendment  of  the  contract  at  Chicago  meet- 
ing will  not  forestall  action  on  Brookhart 
bill. 

Brookhart  sees  no  reason  for  excepting  film 
industry     from     Federal     regulation. 

Chain  of  100  houses  planned  in  Great  Britain; 
60  alreaily  purchased  at  reported  price  of 
$25,000,000. 

Traveling  orchestras  to  he  assigned  Universal 
presentation   and    vaudeville   units.  ' 


"U"  Japanese  Film  Booked 

"Skylark,"  a  feature  made  in  Japan 
under  Universal  auspices,  with  a  na- 
tive case  as  a  phase  of  Universal's 
good-will  campaign  in  the  Orient,  will 
be  shown  to  New  York  audiences  in 
the  houses  of  the  Fifth  Avenue  Play- 
house group  at  an  early  date.  Uni- 
versal has  made  no  decision  as  to 
further  release  of  the  picture  in  this 
country.  It  was  not  made  with  the 
American  field  as  an  objective. 

R.  E.  Corbett,  Jr.,  Ill 

Greenville,  N.  C— R.  E.  Corbett, 
Jr.,  manager  of  Paradis  Theaters, 
Greenville,  N.  C.,  is  seriously  ill  and, 
as  a  result,  H.  J.  Paradis  is  giving 
his  personal  attention  to  his  Green- 
ville   theaters. 


ERA  or  BIG  SPENDING  IN 
INDUSTRY  SEEN  ENDING 


Era  of  big  spending  in  the  indus- 
try practically  has  ended,  states  "The 
W  all  St.  News"  in  an  article  which 
surveys  the  economy  trend  at  Holly- 
wood during  1927.  Installation  of 
cost-saving  programs  at  the  various 
studios,  attitude  of  producers  on  the 
question  of  stars'  salaries;  plans  for 
building  up  new  starring  material; 
°conomic  phases  of  production,  and 
developments  in  talking  pictures,  are 
veviewed. 


Senator  Sees  No  Cause 
for  Excepting  Industry 

(Continued    ■from   Page    1) 
would   be   productive   and   that  many 
of  our  difficulties  would  be  smoothed 
out,  Woodhull  stated. 

"He  can  see  the  desirability  of  con- 
cluding the  contract  conference  prior 
to  the  hearings  on  his  Bill  S-1667," 
the  M.P.T.O. A.  president  continued, 
"and  he  stated,  after  a  conference 
with  Sen.  Watson  of  Indiana,  chair- 
man of  the  interstate  commerce  com- 
mittee to  which  the  bill  has  been  re- 
ferred, that  it  was  fairly  safe  to  say 
at  this  time,  that  hearings  on  his  bill 
would  not  start  prior  to  Feb.  10  by 
vvhich  time  the  contract  committee 
should  have  completed  its  work  but 
that  in  no  case  would  hearings  be 
closed  before  the  results  of  the  con- 
tiact  conference  were  brought  into 
the    hearings. 

"He  further  said  that  his  bill  sure- 
Ij'  provided  for  government  control 
and  that  to  take  this  out  would  re- 
move   its    strength." 


"Wings"  Average  $250 
Over  Capacity  First  6  Mts. 

(Continued    ■from   Page    1) 

have  paid  $1.10  each  to  stand  and  see 
"Wings"  after  finding  the  S.R.O. 
sign  hanging,  according  to  Albert 
Grey,  head  of  the  Paramount  road- 
show department.  Present  plans  are 
t.)  keep  "Wings"  at  the  Criterion  un- 
til next  New  Year,  thus  giving  the 
film  a  Broadway  run  of  about  72 
weeks. 


Traveling  Orchestras 
With  "U"  Vaudeville 

(Continued   from   Page    1) 

cialty  acts  into  the  Avon,  Utica;  the 
Echo,  Syracuse,  and  the  Schine. 
Watertown,  N.  Y.  Special  presenta- 
tions also  will  be  furnished  for  the 
Weinberg  houses  at  Winchester,  Har- 
risonburg, Clifton  Forge  and  Dan- 
viUe,   Virginia. 


Repeal  "Blue"  Ordinance 

Waukon,  la. — The  city  council  has 
repealed  an  old  ordinance  prohibiting 
Sunday  shows,  and  passed  a  substi- 
tute ordinance.  The  bill  has  not  yet 
been  signed  by  the  mayor.  In  case 
of  veto  the  council  is  expected  to 
override  it. 


And  That's  That 


By  PHIL  M.  DALY 


CARRIER  Engineering  Corp.,  picks 
up  the  following  theater  billing 
as  the  latest  application  of  manufac- 
tured  weather: 

PASSION 
Cooled  by  Refrigeration 

Three  nifities  "gonififed"  from  the 
peppy  house  organ  of  the  Palace, 
Hamilton,  O. 


Paul  Revere  could  have  completed 
his  ride  in  half  the  time  if  so  many 
people  hadn't  forgotten  to  pull  down 
their   shades. 


"I  might  be  called  speedy,"  says 
the  Venice  Flapper,  "but  I've  got 
four-wheel  brakes." 


It  never  rains  in   California  except 
in  the  rainy  season. 


Proud  Father — My  baby  can  say, 
"Hello,  daddy." 

Poor  Papa — All  mine  can  say  is, 
"Hell,    no,    daddy." — America's    Hu- 


mor. 


Censor  Addresses   Danz   Staff 

Seattle — Carl  N.  Croson,  chairman 
of  the  local  censor  board,  was  prin- 
cipal speaker  at  the  banquet  given 
by  John  Danz  for  the  employes  and 
managers  of  the  recently  formed 
Sterling  Chain  of  Seattle  Theaters, 
of  which  Danz  is  President.  There 
are  seven  houses  in  the  group:  the 
Capitol,  Strand,  Palace,  Hip,  State, 
Colonial,  Star,  and  Florence.  Al- 
though George  I.  Appleby,  who  is 
vice  president,  is  a  newcomer  in  the 
field,  he  is  a  veteran  film  man,  form- 
erly being  identified  with  Pathe  here 
Roy  Cooper,  who  has  been  with  the 
Danz  circuit  for  years  is  secretary. 


Seattle   Salesman    Dies 

Seattle — One  of  the  veteran  sales- 
men of  Fiim  Row  was  lost  by  the 
sudden  death  of  M.  C.  ("Monty") 
Montgomery  in  the  Providence  Hos- 
pital. He  had  been  on  the  staff  of 
practically  every  exchange  in  Seattle, 
over  a  long  period  of  years. 


Somerville  at  Wilmington 

Wilmington,  N.  C. — Harry  Somer- 
ville, until  recently  owner  of  theaters 
at  Daytona  and  Daytona  Beach,  Fla., 
now  is  associated  with  Howard  and 
Wells  in  management  of  the  Victory 
and  Bijou  here. 


Carrigan  in  "Mongolia" 

Thomas    Carrigan,    well    knowi 
picture    theater   audiences^   is   pla 
in  "Mongolia,"   Broadway  stage 
duction. 


EGGER 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Siree 

NEW  YORK 
Telephone:  Columbus  4HI'2')I 


BUREAU  OF 
COMMERCIAL  ECONOMK 

1108  Sixteenth  Street 
Washington,  D.  C. 


Co-operating   with   42   Govei 
ments   and    loaning    films    frf 
and    speakers    throughout 
world  for  the  purpose  of  publ 
instruction. 


Schools,  Churches  and  Clubs 

using  Motion  Pictures  Should  Subscribe  for 

THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS*'     {Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given] 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Av    Chicago,  III 


1 


specif);  Prints 
on  Eastman  Film 

The  commanding  position 
which  Eastman  film  occupies  to- 
day has  been  won  by  years  of 
consistently  high  quality,  backed 
by  years  of  cooperation  with 
the  industry. 

To  get  the  highest  possible 
photographic  quality  on  your 
screen,  always  specify  prints  on 
Eastman  Positive. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


''WE  CAN  AFFORD  TO  GET  GOOD 
AND  BOILED.    BUSINESS  IS  GREAT!" 


MetrO'-Qoldwyn-Mayer  exhibitors  get 

fun  out  of  life! 


Every  week  another  happy  hit.  M-G-M  pictures  are  doing  the  business  at  the  box-office. 
"BEN-HUR,"  "THE  BIG  PARADE,"  "LOVE"  (Gilbert-Garbo),  "MAN,  WOMAN  &  SIN" 
(Gilhert),  "LONDON  AFTER  MIDNIGHT"  (Chaney),  "THIRTEENTH  HOUR,"  "FAIR 
CO-ED"  (Davies),  are  just  a  few  of  many  big  winners.  "WEST  POINT"  (Haines),  "BABY 
MINE"  (Dane-Arthur)  and  "THE  DIVINE  WOMAN"  (Garho),  are  just  starting  on  their 
way  to  fame  and  fortune      And  wait  'till  you  see  what's  coming! 


THINK  OF  IT!    BEING  ABLE  TO  SHOW  IN  ONE 
SEASON  THIS  ARRAY  OF  BIG  ONES  I 


BEN-HUR 


BIG  dries — 
LITTLE  towns— 
EVERYWHERE 

A  Box-office 
MIRACLE! 


THE 

Rin  PAPAnr 


PERHAPS  never 

AGAII^  will  there 
BE  another 
MARVEL  like 
"BIG  PARADE" 


THE  rage  of 
BROADWAY  at  $2. 
BREAKING  records 
EVERYWHERE  now.' 
GRAB  it! 


T"=  STUDENT 
PRINCE 


THE  brilliant 
ROMANCE  now 
COMES  to  you 
FROM  4  months 

ON  B'way  at  $7 


rNFM  V 


NOW  playing 
CAPACITY  at  $2 
ASTOR  N.  Y. 

YOU  get  it 


SIMULTANEOUSLY 


NOTE! 

Capitol,  hi.  Y. 
breaks  policy 
for  first  time 
in  year  to  hold 

over  Qreta 

Qarbo  in 

"The   Divine 

Woman." 


METRO-GOLDWYN-MAYE 


e-»m 


FILMDOM 


ULTHE  NEWS 
ALL  THE  TIME 


/L.  XLIII     No.  19 


Monday,  January  23,  1928 


Price  5  Cents 


ll  Television 

JNDERCURRENTS  of  un- 
I  rest  in  many  minds  over 
television,  or  the  broad- 
ting  of  motion  pictures  and 
nd  by  radio  into  the  home, 
n't  get  panicky  over  the  fu- 
;,  for  television  is  at  least 
years  ofif.  Further  perfec- 
1  of  the  device  is  proinised 
uely  somewhere  around  1933, 
,  like  the  weather,  there  is 
hing  certain  about  it. 
ome  of  the  many  in  this 
iness  who  think  quickly  but 
too  well,  have  already  been 
ring  out  their  new  vocations 
r  since  General  Electric  con- 
ted  its  television  experi- 
its  in  Schenectady.  They  are 
d  wrong.  The  future  of  the 
iness  is  assured  if  the  prin- 
i  factors  in  it  continue  to 
t  their  obligations  to  the 
llic. 

he  Present  Counts 

•oducers  have  enough  on  their 
s  in  turning  out  a  consistent 
of  good  pictures.  Exhibitors 
plenty  of  work  to  keep  their  pa- 
ge contented  and  to  further  ce- 
lt their  positions  in  their  com- 
ities. The  entire  industry  might 
devote  some  time,  thought  and 
jy  toward  endearing  the  institu- 
of  motion  pictures  in  the  hearts 
lives  of  the  public  on  which  it 
nds,  rather  than  take  such  sup- 
for  granted.  The  business  has 
one,  but  many  economic  prob- 
that  cry  for  readjustment  all 
le  end  that  if  adversity  in  the 
:>■  of  bad  times  or  the  quick  rise 
fliother  form  of  mass  entertain- 
should  develop,  the  bulwarks 
already  have  been  -  reared  to 
tand  the  offensive. 

Overproduction 

'.  Brandt  declares  for  a  platform 
wer.  but  better  pictures.  Bet- 
>y  all  means.  If  it  means  mak- 
ewer  in  order  to  make  theqi  bet- 
ine.     Anything  to  improve  qual- 

That,  plus  the  application  of 
handising  as  it  is  known  and 
iced    in    other    businesses,    sun- 

a  formula  which  the   men   who 

decisions      in      this      industry 

d    try.       Almost    every    exneri- 

you  can  think  of  has  had  its 
:e,   why   not   this? 

KANN 


• 


SEN.  BROOKHART'S  STAND  GIVES 
IMPETUS  TO  DRIVE  FOR  BILL 


Contract  Committee  Has  Chance  to 
End  Many  Troubles,  Myers  Says 

Many  of  the  troubles  which  now  beset  the  industry  will  be 
eliminated  if  the  Chicago  contract  meetings  which  open  Jan.  31 
are  characterized  by  the  "same  spirit  of  cooperation,  frankness  and 
tolerance  that  prevailed  at  New  York,"  states  Commissioner 
Abram  F.  Myers  in  a  communication  to  R.  F.  Woodhull,  president 
of  the  M.  P.  T.  O.  A. 

The  commissioner,  who  presided  at  the  Federal  Trade  Prac- 
tice Conference,  held  at  New  York  during  the  week  of  Oct.  10, 
terms  the  agreement  made  to  negotiate  a  new  standard  contract 
"easily  the   outstanding  accomplishment  of   the   meeting." 

"The  coming  meeting  at  Chicago  will  afford  exhibitors  and 
distributors  an  opportunity  to  continue  the  good  work  of  the  con- 
ference in  working  out  a  definite  adjustment  of  important  differences 
along  constructive  and  mutually  satisfactory  Hnes,"  the  commis- 
sioner states. 

"It  is  earnestly  to  be  hoped  that  this  opportunity  will  be  avail- 
ed of,  and  that  the  proceedings  will  be  characterized  by  the  same 
spirit  of  cooperation,  frankness  and  tolerance  that  prevailed  at 
New  York.  If  so,  I  am  sure  that  the  meeting  will  be  a  success  and 
and  that  many  of  the  troubles  which  now  beset  the  industry  will 
pass  into  history." 


FILMS  MADE  IN  CANADA^ 
MAY  MEET  QUOTA  LAW 


London  (By  Cable)— While  no 
definition  has  been  officially  secured 
from  the  British  Board  of  Trade,  il 
is  understood  here  that  a  picture 
made    in    Canada    will    be    considered 

(Coniiniied    on    Page    2) 


DATA  ON  25 
YEARBOOK 


NO  CONTEST  FOR  CONTROL 
PLANNED  BY  N.  E.  FIRM 


Boston— (No  contest  for  control  of 
exhibition  in  New  England  will  be 
launched   by   the    newly-formed   New 

(Continued    on    Page    2) 


U.  A.  Will  Make  Seven 
With  Dolores  Del  Rio 

Joseph  M.  Schenck  has  signed 
Dolores  Del  Rio  to  star  in  seven 
United  Artists  pictures  to  be  made 
by  Edwin  Carewe.  Work  on  the 
first  will  start  as  soon  as  the  star 
completes  her  role  in  a  Fox  picture 
now  in  production. 


Financial  observers  now  estimate 
the  combined  total  assets  of  the  in- 
dustrj'  are  in  the  neighborhood  of 
$2,000,000,000.  Practically  every  ma- 
jor organization  is  listed  on  the  New 
(Continued    on    Page    2) 


CFA  OF  BERLIN  LINKED 
IN  CONSOLIDATED  DEAL 


Tlie  Berliner  Handelsgesellschaft, 
acting  for  the  I.  G.  Farbenindustrie, 
k.  G.,  the  German  chemical  trust 
said  to  be  the  greatest  in  the  world. 

(Continued    on    Page    8) 


3  More  Houses  Added  by 
Ackerman  &  Harris  Chain 

.San  Francisco — Ackerman  &  Har- 
ris, in  association  with  George  A. 
Oppen.  have  purchased  three  thea- 
ters of  the  Sanniel  H.  Levin  chain 
in  the  Richmond  district.  The  thea- 
(Coiitinned    on    Page    3) 


Some  Exhibitors,  However, 

Fear  Danger  of  Federal 

Regulation 

With  impetus  given  their  campaign 
for  passage  of  the  Brookhart  bill  by 
the  stand  of  the  senator,  himself,  who 
has  announced  that  his  fight  will  be 
to  a  finish,  exhibitors  are  continuing 
activity  on   the   measure. 

-Survey  of  theater  owners  of  the 
nation  indicates  a  definite  sentiment 
in  favor  of  the  measure  to  prohibit 
blind  and  block  booking  and  arbi- 
trary allocation  of  product,  with  few 
instances  of  indecision   noted,- „  . 

Chief  concern  of  theater  owners  is 
over  the  Federal  control  aspect  of 
the  measure,  with  some  fear  that  the 
industry  may  become  a  political  foot- 
ball in  event  it  comes  under  the 
scope  of  an  especially-enacted  Fed- 
eral  law. 

Opinion  of  many  exhibitors  is  that 
relief  is  needed,  poll  of  sentiment  in- 
dicates, and  the  forthcoming  sessions 
of  the  contract  committee  Jan.  31  at 
(Cotiiinwed    on    Page    2) 


Launch  British  Campaign 
Against  War  Pictures 

London  —  Campaign  to  stop  the 
"militarist  propaganda"  presented  by 
war  films  has  been  launched  by  Lieut. 
Commander  J.  M.  Kenworthy,  naval 
officer  and  member  of  Parliament. 
He  demands  a  halt  on  war  films  from 
(Continued    on.   Page    2) 


5  Years  Away 

Schenectady,  N.  Y. — Five 
years,  at  least,  is  the  time  set 
by  General  Electric  officials  be- 
fore any  radio  television  sets 
can  be  manufactured  on  a  com- 
mercial basis.  Others  are  in- 
clined to  believe  it  will  be 
longer  before  talking  pictures 
can  be  broadcast  to  the  home. 

One  of  the  chief  problems  is 
manufacturing  a  device  within 
means  of  the  average  oerson. 
Establishment  of  television 
broadcasting  stations  also  is 
needed,   it  is  pointed  out. 


DAILV 


Monday,  January  23,  IJ 


Vol  XUII  No.  19    Monday.  Jan.23, 1928    Price  5  Cents 


lOHN  W.  AllCOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
oost-office  at  New  York.  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
tlO.OO  one  year;  6  months,  $5.00;  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman.  The  Film  Renter,  58. 
Great  Marlborough  St..  London.  W.  I.  Ber- 
lin— Lichtbildbuehne.    Friedrichstrasse.    225. 


Film  issues  participated  in  but  fractional 
movements  in  Saturday's  market.  _  Warner 
Brothers  "A"  led  in  the  sales,  with  5,300 
shares    changing    hands. 

II. ah     T  '>w  ri'^se       S''-« 

Amer.   Seat.   Vtc 40          40  40             100 

J^Am.  _  Seat^.    Pfd 48  

~'BaIaban    &    Kat^ .  .    67%        .... 

♦Bal.    &    Katz   Vtc 73'A     1,000 

tCon.  Film  Ind.Pfd.   237^      22H  23U         900 

tCon.  Film  Ind.Pfd.   23^      23^  2354         900 

Eastman   Kodak    ...165        165  165             300 

♦East.    Kodak    Pfd 129  

*tFiim    Inspection 454       .... 

•First    Nafl.    Pfd 1045^       

Fox    Film    "A" 861/^      86  86'4      2,100 

tFox    Theaters    "A"   2054      20i4  20^         100 

•Tntern'l    Project.     . 10  

ttKeiths    6s    46 10054    lOOji  lOOJ^             3 

Loew's,     Inc 58J4      58  58          1,000 

ttLoew's    6s    41WW.107        1067-^  106'^             5 

ttLoew's  6=41x-war.l007^    1007/^  1007/^              7 

M-G-M    Pfd 2554     2554  255^         100 

*M.    P.    Cap.    Corp 7V2       

Pathe    Exchange     .  .      4            4  4             400 

Pathe    Exch.    "A"..    175^      17  \7Vg        300 

ttPathe   Excfi.    7s37  8054     8054  8054             5 

■Paramount     F-L     ..11354    113  11354      1.5O0 

Paramount     Pfd...  122'.        122  122             100 

*ttPar.Bwav.5Hs51     1025^       

**Roxy     "A" 27  26  

**Roxy    Units     31  28  

**Rnxv    Common    ..      754        654       

••Skonras    Bros.     .  .    41  39  

Stan.   Co.  of  Amer..    517-$      505^      50*4        

♦tTrans-Lux   Screen     354        3M  3?4         100 

TTntted    Art.    Cnm..    15  13  

TTnited     Art.     Pfd..    85  80  

•TTniv.     Pictures     24T<       

*tUniv.   Pictures 24^       

tWarner     Bros.      .  .    16          16  16             400 

Warner    Bros.    "A"  2554      245^  25          5,300 


•Last  Prices  Quoted   "Bid   and   Asked    (Over 
•------— '----•»  -----  -  the  Counter) 

tCurb  Market  ttBond    Market 


N(}TE:  Balahan  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock  Exchange  and   Stanley  in   Philadelphia. 


Mever    Gets    Commonwealth    Post 
Phi!  E.  Meyer,  former  manaerer  of 
the       New      Associated      Exhibitors 
branch,    today    becomes    manager    of 
the  Commonweahh  exchange. 


Julia    Faye    Returning 

Julia  Faye  left  New  York  for  Hol- 
lywood Saturday,  following  her  re- 
turn from  a  three  months'  trip  abroad 
during  which  she  made  personal  ao- 
oearances  at  the  premiere  of  "The 
King  of  Kings"  in  a  number  of  Eu- 
ropean  cities. 


Brookhart  Stand  Gives 
Impetus  to  Campaign 

(Continued    from    Page    1) 

Chicago,  is  expected  to  have  a  large 
bearing   on   the   campaign. 

Sen.  Brookhart  states  that  action 
at  Chicago  will  not  forestall  his  cam- 
paign to  pass  the  bill.  If  the  alleged 
abuses  complained  of  are  made  the 
subjects  of  provisions  in  the  contract, 
he  feels  that  this  action  will  but  em- 
phasize the  need  for  passage  of  a  law 
prohibiting  such  practices,  so  that 
any  danger  of  their  recurrence  will 
be   eliminated. 


Films  Made  in  Canada 
May  Meet  Quota  Law 

(Continued    from    Page    1) 

British-made  and,  therefore,  eligible 
for  distribution  under  the  quota  law. 
All  other  clauses  of  the  Films  Bill 
must,  however,  be  met. 

There  has  been  considerable  specu- 
lation in  American  producing  circles 
regarding  the  possibilities  of  making 
quota  pictures  in  Canada,  especially 
Vancouver  in  view  of  its  compara- 
tive proximity  to  Hollywood.  The 
regulations  governing  production 
factors  are  many.  Part  IV  of  the 
quota  bill,  which  is  published  on  page 
6  this   issue,   explains   them   in  full. 


On  Broadway 


Astor — ^"The    Enemy" 

Broadway — ^"Ginsburgh    the    Great" 

Cameo — "A    Texas    Steer" 

Capitol — "The    Divine    Woman" 

Central — "Uncle    Tom's    Cabin" 

Colony — "Thanks    for    the    Buggy    Ride" 

Criterion — ^"  Wings" 

Earl    Carroll — "Simba" 

Embassji — "Love" 

Gaiety — "Chicago" 

Hippodrome — "The   Haunted    Ship" 

Liberty — "Drums    of    Love" 

Loew's  New  York — Monday,  "West  Point"  ; 
Tuesday  "Outcast  Souls"  and  "The  Fear- 
less Rider";  Wednesday.  "The  Warning"; 
Thursday.  "Arizona  Wildcat";  Fridav, 
"The  Web  of  Fate"  and  "Aftermath" ; 
Saturday.  "Quality  Street";  Sunday, 
"Opening    Night" 

Mark    Strand — "The    Circus" 

Paramount — ^"Beau    Sabreur" 

Rialto — "The    Last    Command" 

Rivoli — "Gentlemen    Prefer    Blondes" 

Roxy — ^"Sharp    Shooters" 

Times    Square — ^"Sunrise" 

Warners — ^"The   Jazz    Singer" 

Brooklyn    Mark    Strand — ''Man    Crazy" 


The  Broadway  Parade 

TWO    United   Artists   attractions  have   closed   their   Broadway   engagements.    "Th^ 
Gaucho"  will  be  replaced  at  the  Liberty  by  "Drums  of   Love"   Thursday,   while! 
"The  Dove"  at  the  Rialto  was  replaced  by  "The  Last  Command"   on   Saturday! 
night.     Paramount  now  leads  the  parade  with  three  features. 
Picture  Distributor  Theater  Opening   Date 

"Wings"     Paramount     Criterion      Aug.   12 

"Sunrise"     Fox    Times   Square    . . .  Sept.  23 

"The  Jazz  'Singer"    ....  Warners    Warners     Oct.      6 

"Uncle  Tom's  Cabin"   . .  Universal    Central    Mov.     4 

"Love"    M-G-M     Embassy    Nov.    29 

"Chicago"     Pathe     Gaiety     Dec.    23 

"The   Enemy"    M-G-M    Astor    Dec.   27 

"The    Circus"    United    Artists    . .  Strand      Jan.       6 

"Gentlemen    Prefer    Blondes"  Paramount    .  .  Rivoli     Jan.     14 

"The   Last   Command"    ..Paramount    Rialto     Jan.     21 

"Simba"    Martin  Johnson  Corp.  Earl    Carroll     ..Tan.    23 

"Drums   of   Love"    United    Arti.'sts     . .  Liberty    Jan.    24 


ir 


Lou 


sena 


Financial  Data  on  25 
Firms  in  Year  Book 

(Continued    from    Page    1) 

York  Stock  Exchange,  and,  it  is  es- 
timated, new  financing  to  the  extent 
of  $53,500,000  was  floated  in  1927. 

In  the  Financial  Section  of  the 
1928  Film  Daily  Year  Book  there 
is  included  authentic  data  on  25  of 
the  most  important  companies  in  the 
industry.  In  connection  with  all  will 
be  found  a  brief  but  comprehensive 
resume  of  their  financial  history  for 
the  last  and  current  fiscal  years.  In 
most  instances,  financial  statements 
coverin.g  the  latest  fiscal  periods  will 
be   in   detail. 


No  Contest  for  Control 
Planned  by  N.  E.  Firm 

(Continued    from    Page    1) 

England  Theaters  Operating  Corp., 
states    Samuel    Pinanski,   president. 

The  firm  which  plans  expansion 
where  business  justifies,  is  a  re- 
organization of  the  old  companv 
which  has  been  in  business  for  18 
years.  In  the  old  circuit  were  16 
theaters  owned  outright  and  about 
12  others  closely  affiliated.  Active 
control  of  these  houses  will  be  taken 
over  by  the  new  company. 

The  companv  does  not  plan  to  seek 
purchase  of  the  Poli  circuit,  accord- 
ing to  Pinanski,  who  was  emphatic 
in    denying   any   such   deal. 


Banks  to  Sail  Friday 

Monty  Banks,  who  is  in  New 
York,  sails  Friday  for  England  to 
produce  pictures. 


Coming 

"Carry  On!" 

An  A.  C.  and  R.  C.  Bromhead  Production 

North  and  South  American  Rights  Available  Through 

ARTLEE  PICTURES   CORPORATION 

701  7th  Ave.,  New  York  Phone  Bryant  6355 


3  More  Houses  Added 
Ackerman  &  Harris  ChJ 

(Continued    from    Page    1) 

ters    are    the    Coliseum,    Ninth 
and  Clement  St.;  the  Alexandria, 
Ave.    and    Geary    St.;    and    the 
Balboa  on  Balboa  St.  near  38th  , 
This    gives    Ackerman    &    Harris 
houses  in  the  bay  region  alone. 

The  company  expects   to  openL 
El    Capitan    at    19th    and    Missio*.., 
April,  claiming  it  will  be  the  largesi 
district  house  west  of  Chicago,  sfl" 
3,100    and   costing   $1,250,000.     Tj 
will  also  build  a  $350,000  theatef 
the     Crocker-Amazon     tract,     sea 
1.500. 


esp 
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iizatio! 


Launch  British  Campaij 
Against  War  Pictui 

(Continued   from   Page    1) 

British  studios,  stating  that  these  ' ._ 
nothing  more  or  less  than  a  glorif- 
cation  of  war  and  fighting."  He  &■ 
clares  that  where  producers  incur-  ^ 
porate  official  war  scenes  they  are  f'*" 
cut  to  cover  up  the  real  truth  of  till  ™ 
horrors  of  war.  *i  ™« 

"U"  Opening  Feb.  18       |r.j.'' 

Universal  is  to  open  its  jKterii 
house  at  Sheboygan,  Wis.,  FebiBEjijjj 
The   Racine  house  opens  soon  affii5„„j. 


To  Distributors 

OR 

State  Riglit  Buyers 

A  SUPER  FEATURE 

UP  TO  DATE 

8  1  3. 

AN  ARSENE  LUPIN 

ADVENTURE  STORY 

BY 

MAURICE  LEBLANC 

WITH  ALL  STAR  CAST. 

WALLACE  BEERY 

LAURA  LA  PLANTE 

RALPH  LEWIS 

WILLIAM   V.   MONO 

J.    P.    LOCKNEY 

WEDGE   NOWELL 

AND    OTHER    NOTABLES 

PREVIOUSLY  RELEASED  BY 

ROBERTSON    COLE    CO.,    NOV., 

1920.      LENGTH    6123    FT. 

CELEBRATED   AUTHORS 

SOCIETY.   Ltd.. 

68   West    56th    St.        Circle   2396 


.■'«eph 
bore '. 


THE 


May,  January  23,  1926 


•v,*f 


irookhart  Bill  Musters  SuvDort 


LOUIS  MEET  GIVES 


L 


Louis — Unqualified  endorse- 
of  the  Brookhart  biU  and  a 
e  of  full  co-operation  in  secur- 
its  enactment  is  contained  in  a 
ution  passed  by  the  eastern  Mis- 
and  southern  Illinois  exhibitor 
iation.  The  organization  is  to 
ts  every  influence  to  induce  con- 
men  of  Missouri  and  Illinois  to 
3rt  the  measure.  A  special  gen- 
meeting  was  called  to  map  a 
of  action  on  the  bill, 
itters  which  would  be  corrected 
le  passage  of  this  bill,  states  the 
ution,  "are  the  very  aims  of  the 
)endent  exhibitors  of  the  coun- 
expressed  through  resolution 
s  Trade  Practice  Conference  held 
>Jew  York  City."  Resolutions 
been  adopted  as  follows: 

e  it  therefore  resolved,   that  the 
T.O.    of    Eastern    Missouri    and 

ern  Illinois,  the  organization 
senting  the  independent  exhibi- 
in  the  City  of  St.  Louis,  east- 
Missouri  and  southern  Illinois, 
acing  approximately  8,000,000 
le,  in  general  meeting  assembled, 

hereby  assure  Sen.  Brookhart 
s  unqualified  approval  and  en- 
ment  of  his  bill  and  its  full 
eration    in    securing    the    enact- 

of  same,  and, 
e  it  further  resolved,  that  this 
nization  stands  ready  and  willing 
)-operate  with  anji,  and  all  inde- 
ent  exhibitors  and  exhibitors  or- 
ations toward  the  furtherance  of 
resolution,   and, 

e  it  further  resolved,  that  this 
nization  use  every  influence  in 
ower  to  have  the  representatives 
e  states  of  Missouri  and  Illinois 
i||ongress  support  in  every  man- 
:his  measure  and  that  a  copy  of 
resolution  be  forwarded  to  Sen. 
ikhart  immediately." 
a  letter  to  exhibitors  of  the  ter- 
y.  Fred  Wehrenberg,  president 
le  organization  states  the  bill  is 
most  constructive  document  ever 
sived  as  a  cure  for  the  motion 
re  industry  and  if  adopted,  it 
do  more  for  this  great  industry 
all  the  self-styled  genii  have 
nplished  for  ever  so  long.  It 
rue  bill  of  equity  and  justice  and 
/  honest  exhibitor  should  get 
id  Sen.  Brookhart  with  his  ut- 
support." 


Damages   New    Orleans    House 

w  Orleans — A  fire  at  the  Magic, 
Josephine  St.,  did  $10,000  dam- 
lefore  it  was  brought  under  con- 


Joseph  PoUak   Returns 

eph    Pollak,    president    of    Na- 
1    Screen    Service,    has    returned 
a  business  trip  to  England. 


Copy  Used  on  Trailers  by  Cleveland  Exhibitors 

To  our   Patrons: 

Senator  Smith  W.  Brookhart  has  introduced  an  Anti-Film- 
Trust  Bill  in  the  United  States  Senate. 

The  passage  of  this  bill  will  permit  this  and  all  other  Indepen- 
dently Owned  Theaters  to  choose  from  a  greater  list,  the  kind  of  pic- 
tures best  suited  for  our  audiences. 

Under  existing  conditions  we  are  compelled  to  buy  the  entire 
block  of  pictures  and  are  forced  to  show  some  pictures  that  are 
not  adaptable  to  our  clientele. 

We  appeal  to  our  patrons  to  kindly  wn-ite  to  your  Senator  and 
Representative  and  ask  them  to  support  the  Brookhart  Anti-Film- 
Trust  Block  Booking  Bill. 

The  Management. 


CALIEORNIA  UNIT  FEARS 
DANGER  or  U.S.  CONTROL 


San  Francisco — California  exhibi- 
tors are  "unalterably  opposed  to  any 
legislation  that  savors  of  Federal 
control  of  this  industry,"  states 
Thomas  D.  Van  Osten,  secretary- 
manager  of  the  Allied  Amusement 
Industries   of  California. 

"I  guess  probably  we  are  rene- 
gades out  here,  because  of  this 
stand,"  he  observes. 

"Personally,  I  believe  the  exhibi- 
tor end  has  brought  this  (the  Brook- 
hart bill)  about  by  incompetent  lead- 
ership, and  I  can  assure  you  that  I 
regret  to  see  the  thing  come  into 
the  halls  of  Congress  for  discus- 
sion." 


Metzger  Goes  to  Coast 

Lou  B.  Metzger,  general  sales 
manager  of  Universal,  is  en  route  to 
Universal  City,  where  he  is  to  con- 
fer with  Carl  Laemmle  and  studio 
heads  on  product  for  the  1928-1929 
season. 

Stories,  novels,  rights  to  plays  and 
other  material  for  Universal's  new 
line-up  already  have  been  acquired, 
with  few  exceptions.  Metzger,  from 
the  sales  department  and  the  exhib- 
itor point  of  view,  will  help  to  de- 
termine the  priority  of  production 
for  the  stories  in  hand. 


No  Action  Yet 

Chicago — No  action  has  been 
taken  to  date  on  the  Brook- 
hart bill  by  the  Chicago  ex- 
hibitor  association. 

President  Jack  Miller  per- 
sonally is  "absolutely  against 
any  interference  in  our  business 
by  either  local  or  national  gov- 
ernments. I  believe  that  we 
soon  will  crash  out  of  most  of 
our    difficulties,"    he    states. 


HURLEY  GOING  TO  CAPITAL 


Tucumcari,  N.  M. — A.  Hurley, 
Princess  theater,  who  is  a  member 
of  the  legislative  committee  of  the 
M. P. T.O. A.,  leaves  for  Washington 
late  this  month  in  connection  with 
the  organization's  activities  on  the 
Brookhart    bill. 


m 


NEED  RELIEF  EXHiem 
OF  OMAHA  ZONE  BELIEVE 


Omaha — Opinions  of  exhibitors  of 
this  territory  on  the  Brookhart  bill 
are  diversified,  but  sentiment  is  that 
relief  is  needed,  according  to  C.  E. 
Williams,  president  of  the  Nebraska 
and  western  Iowa  exhibitor  associa- 
tion. 

"There  is  no  doubt  that  the  opin- 
ion of  the  exhibitors  in  this  territory 
is  that  we  need  relief,"  he  declares. 
"Personally,  I  am  rather  reluctant 
to  go  before  Congress  to  have  the 
affairs  of  our  household  set  in  or- 
der. If,  however,  our  contract  com- 
mittee is  unable  to  get  the  things 
we  are  justly  entitled  to,  then  I  am 
whole-heartedly  for  the  Brookhart 
bill    without    any    amendment." 


Robert  Bruce  in  New  York 

Robert  C.  Bruce,  producer  of  "Out- 
door Sketches,"  is  in  New  York  from 
Hollywood  for  his  annual  visit,  and 
for  conferences  with  E.  W.  Hammons 
of  Educational  on  the  new  season's 
product. 


RECCGNIZEE)  BY  THEATRES 
EVERYWHERE  AS  ABSOLUfEEY 
INE)ISPEN$ABLE  1€  THEIR  SUCCESS 


IT  R 


CALSC 


Q  'frailer  en  &/crij  TicUure  Vcu  Vlcuy  - 

A  complefe  scrvicc-wiffi  Ariinafed  openimg- 
cortairing  raire  of  tlieatrc-  day  sets 
ard  Am'nnatedJ  cicsind  to  match  - 

SPECIAL  SERVICE  DEPARTMENTS 

in  clure'c  of  experts  leaclv  tc  supftv  Special  AnnciJiicciTieiif  s 
of  any  kird  in  filnriTorir  at  reasonable  prices 


ARTISTIC  ANINATED  LEADERS 

for  your  Feature, Comedy, News,  Ends,  Trademarks 


>^<SSVO^V  SCREEN  SEIMC^ 


CHICAGO • 

ft45  S  WABA'kH  AVE. 


N   EW    YOH.K 

lit. -ISC  W.  -tCiM  ST. 


LOS  ANGELES 

I9M  S.VIRMONT  AVt. 


cAn 


Features  of 


yOCAFILM 

of  Interest  to  YOU 


TONE — The  quality  of  tone  of  the  music  and  sound 
effects  is  as  near  perfect  as  the  highest  development 
of  the  best  modern  methods  of  recording  and  am- 
plification can  make  it.  In  music,  the  tones  are  rich, 
full  and  true.  In  effeas,  the  utmost  realism  is 
achieved. 

SYNCHRONIZATION— Pictures  and  sound  are 
perfectly  synchronized  and  protected  against  the 
slightest  deviation  from  perfect  harmony. 

SIMPLICITY — Vocafilm  is  so  simple  that  no 
technical  help  or  extra  help  of  any  kind  is  required 
for  its  operation.  Any  motion  picture  operator  can 
handle  it  easily  with  one  day's  instruction  and 
operation. 

COST — The  cost  is  surprisingly  low,  by  far  the 
lowest  of  any  pictures-and-sound  device  on  the 
market.  No  service  fees,  seat  tax  or  extra  fees  of 
any  kind  are  charged.  Upkeep  cost  is  negligible. 

TERMS — The  terms  of  payment  are  within  the 
reach  of  practically  every  theatre,  the  smallest  as 
well  as  the  largest. 


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VOCAFILM  will  soon   be  available  to  every  theaxre   through    the 
Educational  Exchanges  in  the  United  States  and  Canada. 


I'be  introduction  of  VOCAFILM  to  the  American  exhibitor  marks  the 
beginning  of  a  new  era  in  theatre  music  and  entertainment  in  sound 
gcncraliy.  This  simple  device  for  the  synchfonizafion  of  motion  pic- 
tures and  sound  achieves  a  beauty  of  tone  and  a  perfection  of  synchronization  that  are  a  revela- 
tion. Its  ease  and  simplicity  of  operation  and  economy  in  original  cost  and  maintenance  make  it 
practical  for  any  house,  anywhere.  Thus  there  is  brought  to  the  smallest  town  the  highest  type  of 
"acts"  and  of  musical  entertainment  synchronized  with  pictures  that  is  possible  to  the  greatest 
theatre  on  New  York's  Broadway. 

Announcement  will  be  made  soon  of  the  details  of  Educational' s  release  schedule  of  VOCAFILM 
"acts"  and  pictures  synchronized  with  music  through  VOCAFILM. 

Ask  your  Educational  Exchange  for  information  as  to  the  cost  of  VOCAFILM  to  your  theatre.  You 
wiii  be  amazed  at  the  low  initial  cost,  the  easy  terms  of  payment,  and  the  practically  negligible 
cost  of  maintenance. 


1     / 


PRESIDENT 


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THE  SPICE  'OFTHE  PROGRAM" 


If 


EDUCATIONAL  FILM  EXCHANGES,  Inc. 

Metober.  Motion  Picciire  Producers  and  Distributors  of  America.  Inc.,  Will  H.  HaifS,  Pt«»i<J«m 


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Monday,  January  23,  ij 


Lao;  Defines  British  Film  Under  QuofJ^ 


75%  Of  TOTAL  COST  MUST 
JL  ENGLISMNE  PROVISO 

London — Part  IV,  the  last  section 
of  the  quota  law,  describes  what  con- 
stitutes a  quota  picture.  This  is  one 
of  the  most  important  sections  of  the 
law.  Other  regulations  to  be  ob- 
served are  herein  outlined.  Among 
them   are   the   toliowing: 

After  Dec.  31.  19^»,  all  studios 
scenes  must  be  photographed  in  a 
studio  somewhere  within  the  British 
h,inpire.  Until  that  time,  however, 
it  has  been  determined  that  quota 
pictures  may  be  made  anywhere. 
While  not  less  than  75  per  cent  of 
salaries  for  labor  must  be  British, 
It  is  within  the  province  of  the  Board 
of  Trade  to  relax  these  regulations 
upon  its  own  discretion. 

Part   IV   follows: 

PART  IV. 
General 

27. — (1)    The    films    to    which    this    Act    -ip- 
pliCi   are  all  cinematograph  films  other  than— 
(a>   tilms     depicting     wholly     or     mainly 
news   and   current   events; 

(b)  films  depicting   wholly  or  mainly   nat- 

lir^l     crf^TT^rv ' 

(c)  films  being  wholly  or  mainly  com- 
mercial    advertisements; 

(d)  films  used  wholly  or  mainly  by  ed- 
ucational institutions  for  educational 
purposes; 

(e)  films  depicting  wholly  or  ir.ainly  ni- 
dustrial    or    manufacturing   processes; 

(f)  scientific  films,  including  natural  his- 
tory   films. 

Provided    that — 

(i)  If  it  appears  to  the  Board  of  Trade, 
on  application  by  the  maker  or  rent- 
er, that,  having  regard  to  the  spe- 
cial exhibition  value  of  the  film,  any 
film  of  any  such  class  as  aforesaid 
should  be  allowed  to  be  registered 
and  to  count  for  the  purposes  of  the 
renters'  quota  and  exhibitors'  quota, 
they  may  allow  the  film  to  be  regis- 
tered and   so  counted;   and 

(ii)  any  film  bemg  a  British  film  and  a 
film  of  class  (b),  (d),  (e)  or  (f)  of 
the  classes  above  mentioned  shall 
without  being  trade  shown  be  register- 
able  as  if  it  were  a  film  to  which 
this  Act  applies,  and,  if  so  regis- 
tered, shall  be  deemed  to  be  a  reg- 
istered film  for  the  purposes  of  the 
provisions  of  this  Act  other  than 
those   relating  to   the   renters'    quota. 

(2)  For  the  purposes  of  this  Act,  "serial 
film  or  series  of  films"  means  a  serial  film 
or  series  of  films  comprising  a  namoer  of 
parts  not  e.xceeding  twenty-six,  each  part  not 
exceeding  two  thousand  feet  in  length,  in- 
tended to  be  exhibited  at  successive  dates  at 
intervals    not    exceeding    fourteen    days. 

(3)  For  the  purposes  of  this  Act,  a  film 
shall  be  deemed  to  be  a  British  film  if,  but 
not  unless,  it  complies  with  all  the  following 
requirements : — 

(i)  It  must  have  been  made  by  a  person 
who  was  at  the  time  the  film  was 
made  a  British  subject,  or  by  two 
or  more  persons  each  of  whom  was  a 
British  subject,  or  by  a  British  com- 
pany; 

(ii)  After  the  thirty-first  day  of  Decem- 
ber, nineteen  hundred  and  twenty- 
eight,  the  studio  scenes  must  ha\e 
been  photographed  in  a  studio  in  the 
British    Empire; 

(iii)  The  author  of  the  scenario  must  ha\'e 
been  a  British  subject  at  tne  time 
the   film  was  made; 

(iv)  Not  less  than  seventy-five  per  cent  of 
the  salaries,  wages  and  payments  spe- 
cifically paid  for  labor  and  services 
in  the  making  of  the  film  (exclusive 
of  payments  in  respect  of  copyright 
and  of  the  salary  or  payments  to 
one  foreign  actor  or  actress  or  pro- 
ducer, but  inclusive  of  the  payments 
to  the  author  of  the  scenario)  has 
been  paid  to  British  subjects  or  per- 


The  Quota  by  Percentages 

London — These  charts  explain  how  the  British  quota 
affects  both  distributor  and  exhibitor  ahke : 


Renters'  Quota 
Year   Ending —  Percentage 

March   31,    1929 7J4% 

March   31,    1930 10     % 

March   31,    1931 10     % 

March  31,    1932 12i^% 

March    31.    1933 15     % 

March   31,    1934 17^% 

March  31,    1935 17^^% 

March   31,    1936 20     % 

March   31.    1937 20     % 

March   31,    1938 20     % 


Exhibitors'   Quota 

Year   Ending —  Percentage 

Sept.  30,  1929 5     % 

Sept.  30,  1930 7^% 

Sept.  30,  1931 7^% 

Sept.  30,  1932 10     % 

Sept.  30,  1933 12^% 

Sept.  30,  1934 15     % 

Sept.  30,  1935 15     % 

Sept.  30,  1936 20     % 

Sept.  30,  1937 20     % 

Sept.  30,  1938 20     % 


sons  domiciled  in  the  British  Em- 
pire, but  it  shall  be  lawful  for  the 
Board  of  Trade  to  relax  this  re- 
quirement in  any  case  where  they 
are  satisfied  that  the  maker  had 
taken  all  reasonable  steps  to  secure 
compliance  with  the  requirement,  and 
that  his  failure  to  comply  therewith 
was  occasioned  by  exceptional  cir- 
cumstances beyond  his  control,  but  so 
that  such  power  of  relaxation  shall 
not  permit  of  the  percentage  afore- 
said being  less  than  seventy  per  cent. 
(4)   Every   film  which   is   not  a   British   film 

shall   for  the  purposes   of   this   Act   be   deemed 

to    be   a    foreign    film. 

(.5)  For  the  purposes  of  this  section  — 
The  expression  "British  company"  means 
a  company  constituted  under  the  laws 
of  any  part  of  the  British  Empire, 
the  majority  of  the  directors  ot 
which  are  British  subjects; 
The  expression  "British  Empire"  includc-s 
territories  under  His  Majesty's  pro- 
tection and  such  (if  any)  of  the 
territories  in  respect  of  which  a  man- 
date on  behalf  of  the  League  cf  Na- 
tions has  been  accepted  by  His  Ma- 
jesty as  His  Majesty  may  from  time 
to  tune  by  Order  m  Council  direct 
shall  be  treated  as  if  they  were  in- 
cluded in  His  Majesty's  dominions 
lor  the  purposes  of  this  Act. 
2S. — It    any    person — 

U)  in  connection  with  an  application  for 
registration  of  any  film  under  this 
Act;    or 

(b)  for  the  purpose  of  obtaining  a  li- 
cense under  this  Act  for  nimself  or 
any  other  person;  or 

(c)  in  or  in  connection  with  any  return 
required  by  this  Act,  or  in  the  rec- 
ord book  kept  in  pursuance  of  this 
Act; 

knowingly  makes  any  statement  or  gives  any 
intormation  which  is  false  in  any  material 
particular,  he  shall  be  guilty  of  an  offence 
under  this  Act  and  shall  be  liable  on  sum- 
mary conviction  to  imprisonment  for  a  term 
not  exceeding  three  months  or  to  a  fine  not 
exceeding  fifty  pounds. 

29.— (i)  The  Board  of  Trade  may  make 
regulations  for  prescribing  anything  which 
under  this  Act  is  to  be  prescribed,  and  gen- 
erally for  carrying  this  Act  into  effect,  and 
in  paiticul-jr  may,  subject  to  the  consent  of 
the  Treasury  so  far  as  they  relate  to  fees, 
by    regulations    prescribe — 

(a)  the  particulars  to  be  entered  in  the 
register; 

(b)  the  form  of  applications  for  registra- 
tion; 

(c)  the  particulars  and  evidence  neces- 
sary for  establishing  the  British  na- 
ture of  a  film; 

(d)  the  fees  to  be  paid  on  applications 
for  registration,  for  inspections  of 
the  register,  and  for  certified  copies 
of    the    register; 

(e)  the  form  of  the  returns  to  be  made, 
and  of  the  records  to  be  kept  under 
this  Act; 

(f)  the  fees  to  be  paid  on  applications 
for    license    under    this    Act. 

(2)  Fees  shall  be  so  fixed,  and  from  time 
to  time  if  necessary  be  so  readjusted,  that 
the    aggregate    amount    produced    thereby    as 


from  the  commencement  of  this  Act  up  to 
any  date  would  be  approximately  equal  to 
the  expenses  incidental  to  the  carrying  out 
of  this  Act  up  to  the  same  date;  and  the 
fees  payable  on  application  for  legistration 
and  for  licenses  shall  not  exceed  those  spe- 
cified in  the   Second  Schedule  to  this  Act. 

(3)  Regulations  under  paragraph  (c)  shall 
provide  that  the  particulars  reqiiired  as  to 
salaries,  wages  and  payments  shall  be  cer- 
tified by  an  accountant  being  a  memlier  of 
an    incorporated    society    of    accouniaiii:s. 

30. — (1)  Until  the  expiration  of  the  quota 
period,  for  the  purpose  of  advising  tneia  on 
the  administration  of  the  provisions  of  this 
Act,  the  Board  of  Trade  shall  constitute  an 
advisory    committee    consisting    of — 

(a)  two    representatives    of    iilm    makers; 

(b)  two    representatives    of    film    renters; 

(c)  four  representatives  of  nim  exhib- 
itors; 

(d)  five  members,  of  whom  one  shall  be 
chairman,  and  including  a  woman 
being  persons  having  no  pecuniary 
interest  in  any  branch  of  the  film 
industry. 

(2)  The  term  of  office  of  a  person  ap- 
pointed to  be  a  member  of  the  advisory  com- 
mittee shall  be  such  period  not  exceeding 
three  years  as  may  be  fi.xed  at  the  time  of 
his  appointment,  but  a  retiring  member  shall 
be   eligible    for    reappointment. 

■51-7-(l)  Proceedings  for  any  offence  under 
this  Act  may  in  England  and  Wales  be  in- 
stituted by  or  on  behalf  of  the  Board  of 
Trade,    but    not    otherwise. 

(2)  Any  process  or  notice  required  to  be 
served  on  any  person  for  the  puropses  of  this 
Act  shall,  if  that  person  is  out  of  Great 
Britain  but  has  a  place  of  business  within 
Great  Britain,  be  sufficiently  served  if  ad- 
dressed to  that  person  and  left  at  or  sent 
by  post  to  such  place  of  business  as  aforesaid. 
3^- — (1)  For  the  purposes  of  this  Act,  un- 
less   the    context    otherwise    requires, — 

The    expression    "trade    shown"    in    rela- 
tion  to    a   film    means   either — 

(a)  displayed  within  the  administra- 
tive county  of  London  to  exhibitors 
9f  films  or  their  agents  in  a  build- 
ing and  under  conditions  allowing 
for  the  satisfactory  viewing  of  the 
film  after  announcement  to  such  per- 
sons at  least  seven  days  before  the 
display,  the  display  not  being  open 
to  any  member  of  the  public  on 
payment;    or 

(b)  displayed  to  the  general  pub- 
lic in  one  theater  only  on  the  first 
occasion  on  which  the  film  is  display- 
ed in  Great  Britain  either  to  exhib- 
itors or  to  the  public,  and  being  the 
first  of  a  series  of  public  exhibitions 
of  the  film  held  on  a  number  of 
consecutive  days: 
The  expression  "maker"  in  relation  to 
any  film  means  the  person  by  whom 
the  arrangements  necessary  for  the 
production  of  the  film  are  under- 
taken: 
The  expression  "producer"  in  relation  to 
any  film  means  the  person  responsi- 
ble for  the  organization  and  direc- 
tion of  the  scenes  to  be  depicted  on 
the  film; 
The  expression  "renting"  in  relation  to 
films     means     renting     or     otherwise 


issuing  films  to  exhibitors  at  a 
or  for  other  consideration,  or  mi 
other  arrangements  with  exhil 
fore   the   exhibition   thereof: 

The    expression    "acquire"    in    relatiotf^] 
a    renter    includes    the    making   or 
taining    possession    of    films    for 
purpose   of   renting   them; 

The  expression  "length"  in  relatioi 
a  film  means  the  total  length  of 
as  offered  for  projection  at  pi 
exhibitions    thereof. 

The     expression     "theater"     includes 
premises    in    respect    of    which 
cense   is   required   to   be   issued 
the     Cinematograph     Act.      1909, 
would  be  so  required  if  the  film 
an    inflammable    film,    except    tl 
does   not   include — 

(a)  any  church,  chapel,  or 
place  of  religious  worship  or  a 
or  other  premises  used  in  couni 
with  and  for  the  purposes  of  an. 
church,  chapel,  or  place  of  re. 
worship  unless  the  number  of 
formances  (exclusive  of  ,reliL 
services)  at  any  such  church,  chi 
place,  or  premises  which  consisl 
or  comprise  the  exhibition  of  n 
tered  films  exceed  six  in  any 
ending  on  the  thirtieth  day  of 
tember;    or 

(h)  any  premises  performanci 
which  consist  partly  of  the  exhibi 
of  films,  but  so  that  at  no  one 
formance  in  any  such  year  does'Ji 
total  length  of  the  registered  fil; 
films  exhibited  exceed  two  thoi 
feet. 

(2)  Where  compliance  on  the  part  of 
renter  or  exhibitor  with  the  provisions  o|  i 
Act  as  to  quota  was  not  commercially 
ticable  by  reason  of  the  character  of  the 
ish  films  available  or  the  exce-sive  co: 
such  films,  non-compliance  with  those 
sions  on  that  ground  shall  for  the  pui 
of  this  Act  be  treated  as  due  to  reasoi 
yond   his   control. 

(3)  Anything   required   or   authorized 
this    Act    to    be    done    by    or    to    the    Boi 
Trade    may    be    done    by    or    to    the    Pn 
or     secretary     or     assistant     secretary    ol 
Board,    or    any    person    authorized    in   thi 
half    by   the    President   of   the    Board. 

ii. — (1)   This     Act     may     be     cited 
Cinematograph   Films   Act,    1927. 

(2)   This    Act   shall   not   extend   to    No!.-_ 
Ireland,     and     for    the    purposes    of    the    God 
ernment     of     Ireland     Act,      1920.     the 
ment    of    legislation    for    purposes    simi 
the    purposes    of   this    Act    shall    not    be 
ed    to    be    beyond    the    powers    of    the 
ment     of     Northern     Ireland     by     reason 
that     such     legislation    may    affect    trade 
places     outside     Northern     Ireland. 

(2)  This  Act  shall  come  into  operat; 
the  first  day  of  January,  nineteen  hi 
and    twentv-eight. 

(4)  Part  I.  and  Part  II.  of  this  Act 
continue  in  force  until  the  thirtieth  dl 
September,  nineteen  hundred  and  thirty 
ami    no   longer. 


New  Theaters 


Aiulerson,  Ind.  —  Milev  Realty  Co.  i» 
opened  the  Kay-Bee  at  a  co^t  of  $50,(P. 
seating  550.  The  house  will  be  operated  K 
tre  Kay-Bee  Theaters,  with  Ernest  Kenwot- 
thy    as    manager. 


Sullivan,    III. — The    industries    commitfi 
the     Sullivan     Community    Club    has    awai 
H.    D.    Butler   of   Hillsboro   a   contract   for 
erection   of   a  theater. 


Tell    City, 
has    opened. 


Ind. — The    Rialto.    seating   7SII' 


Carlinville,    111. — Construction    work   'S  P*  .l  p 
eding   on    the    Marvel,   which    is   expected  »    'Wv 


ceeding 

open    at    an    early    date. 


Bloomington,  Ind. — The  new  Ritz,  soon 
open,  has  been  incorporated  by  Roy  Bui) 
Charles  Hinkle,  Jesse  Strubel.  M.  D.  W« 
and    E.    T.    Wolfe. 


Highland    Park,    111. — Balaban    &  Katz  > 

reported   negotiating  for  construction  of  a  J 

ater    office  and  store  building  to  cost  $200,« 

The'  InsuU    interests   are   said   to   be  finanO 
the  project 


•me^u 


0/^ILY  Monday,  January  23,  1928 


•I 


Sennett  Again  Closes  Studio 

"U"  Not  to  Renew  Hersholt  Option  is  Report — Sterns  Outline  Ambitious  Comedy  Production  Program — 
'IWright   Contract   with   "U"   Extended   One   Year— Row   Between  De  Mille  and  Vera  Reynolds  Settled 


MIES  TO  BE  RESUMED 
n  NEW  PLANT  IS  READY 


, 


sing  of  the  Mack  Sennett  stu- 
which  reopened  Jan.  9  after  a 
own  of  several  weeks,  is  an- 
:ed  by  the  producer.  The  clos- 
;  for  an  indefinite  period,  and  it 
isidered  quite  unHkely  the  plant 
be  reopened,  with  activities  to 
ansferred  to  the  new  studio  at 
o     City,    now    nearing    coniple- 

e  producer  is  planning  a  trip  to 
York  in  connection  with  open- 
)f    his    feature,    "The    Goodbye 


Drart  Will  Produce 
everal  Films  at  Hawaii 

rtis  Nagel,  president  of  Color- 
md    Howard    Brown,    treasurer, 

arrived  here  to  produce  three 
lur  of  their  Color  Classics  for 
ly-Stahl,  working  at  the  Tiffany- 
studio.  Upon  completion  of 
jroup  Nagel  will  go  to  Hawaii 
ike  another  group  with  a  South 

background.      Natives    will    be 


Rift  Patched 

Vera  Reynolds  has  returned 
to  the  De  Mille  studio,  and  the 
rift  between  her  and  the  pro- 
ducer is  declared  to  be  patch- 
ed up.  She  is  to  star  in  "The 
Heart  of  Rate"  as  her  next 
picture.  Miss  Reynolds'  con- 
tract has  several  months  to  run 
and  carries  an  option  clause. 


HERSHOLT  REPORTED  TO 
BE  LEAVING  "U"  FOLD 


obertson   and    Parker    Leave 

tn  Robertson  and  Albert  Parker 
1  route  to  England,  where  they 
been  engaged  for  picture  work. 

Barker  Preparing   First 

eparation  work  is  being  com- 
d  on  "Power,"  which  is  to  be 
nald  Barker's  first  picture  for 
ny-Stahl. 


V 


Jackson  Writing  Continuity 

;  Jackson  has  been  assigned  by 
c|mbia   to  write   the  adaptation   of 

Bessie  Love  starring  vehicle 
}  h    Frank    Capra   will    direct.      It 

tentatively  titled  "Broadway 
)^lies." 


Jean  Hersholt,  it  is  reported,  is  to 
leave  Universal  and  free-lance.  Op- 
tion on  his  services,  it  is  stated,  will 
not  be  renewed.  Hersholt's  latest 
screen  appearance  is  in  "Gentlemen 
Prefer  Blondes"  for  Paramount,  to 
which  company  he  was  loaned  by 
Universal. 


Harry  Cohn  111 


irry  Cohn  of  Columbia  has  been 
ned  to  his  home  because  of  a 
t  illness. 


Contract  of  W.  L.  Wright 
Is  Extended  by  Universal 

William  Lord  Wright,  supervisor 
of  comedies,  westerns  and  serials  for 
Universal,  has  renewed  his  contract 
for  one  year.  He  now  is  supervising 
"The  Body  Punch,"  which  Leigh 
Jacobson   is   directing. 

Jack  Daugherty  plays  the  lead 
with  his  wife,  Virginia  Browne  Faire, 
playing    opposite. 


Leaving  for  N.   Y.  Today 

Edward    Auger,    importer    and    ex- 
porter,   leaves    today   for   New   York. 


"Celebrity"  for  William   Boyd 

Preparations  are  under  way  for 
production  of  "Celebrity"  by  Willard 
Keefe.  William  Boyd  is  to  be  starred 
in  the  picture  which  De  Mille  will 
produce. 


Preparing    New    Vidor    Film 

ry  Cooper  appears  opposite 
;nce  Vidor  in  "Doomsday," 
h  Rowland  V.  Lee  is  directing, 
n  Johnston  is  titling  the  picture 
Paramount. 


Meehan  to  Direct 

;o  Meehan  has  been  assigned  to 
•t  "The  Little  Yellow  House" 
'"BO.  The  director  is  en  route  to 
studios  from   New  York. 


Remaking  "The   Whip" 

John  Francis  Dillon  is  to  remake 
"The  Whip"  for  First  National. 
Dorothy  Mackaill  and  I^owell  Sher- 
man  are   to   have   the   featured   roles. 


Seastrom's  Next  Chosen 
"Bellamy  Trial"   is  to  be  the  next 
Victor  Seastrom  picture  for  M-G-M. 
Frances    Noyes    Hart   is    author. 


Taylor  With  Sennett 

Matt  Taylor  has  just  signed  a  con- 
tract with  Mack  Sennett's  scenario 
department. 


EIVE  STERN  BROTHERS 
UNITS  IN  WORK  SOON 


Increase  of  the  number  of  com- 
panies at  work  at  the  company's 
studio  is  planned  by  Julius  Stern, 
president  of  the  Stern  Film  Corp., 
who  with  his  production  chief,  Sig- 
mund  Nevifield,  is  returning  to  Hol- 
lywood  from    New   York. 

Within  a  few  weeks  there  will  be 
at  least  five  companies  busy  on  pic- 
tures for  1928-29.  With  the  excep- 
tion of  a  .=mall  number  yet  to  be 
made  for  the  current  season,  the 
Sterns  are  all  clear  for  next  year's 
comedies.  They  expect  to  have  a 
large  percentage  of  1928-29  comedies 
completed  before  the  beginning  of  the 
new  selling  season. 

Sigmund  Newfield  came  East  after 
the  holidays  to  confer  with  Stern 
and  Universal  executives  on  new  prod- 
uct. As  a  result  of  these  confer- 
ences, the  Sterns  are  to  increase  their 
production  budget  materially.  Al- 
though no  figures  have  been  an- 
nounced, it  is  declared  next  year's 
comedy  production  at  the  Stern  lot 
will  mount  to  a  figure  very  close  to 
$1,000,000. 

The  present  line-up  probably  will 
be  continued.  These  scries  include 
the  'Let  Georsre  Do  It'  comedies  with 
Sid  Saylor.  adapted  from  the  George 
McManus  cartoons:  the  'Mike  and 
Ike'  Comedips,  with  Charles  King 
snd  Charles  Dorety,  the  'Keeping  Up 
With  the  Toneses'  comedies,  adapted 
from  the  Pon  Momand  cartoons,  and 
the  Buster  Brown  comedies,  adapted 
from  the  R.  F.  Outcault  comic  strips. 


A  Little 

from  ''Lots'' 


By    RALPH    WILK 


Four  Scenarists  Added  to 
Paramount  Studio  Staff 

Paramount  has  signed  Donald  Da- 
vis, son  of  Owen  Davis,  George 
Waiters.  Norman  Burnsteine  and 
Oliver  H.  P.  Garrett,  scenarists.  Da- 
vis is  writing  an  original  for  Clara 
Bow. 


"Lost  World"  Sequel  Planned 

Sequel  to  "The  Lost  World"  will 
be  written  for  First  National  by  Sir 
.Arthur  Conan  Doyle,  it  is  reported. 
The  picture  was  produced  several 
years  ago  by  Watterson  Rothacker, 
who  now  is  with  First  National,  as 
an  independent  venture,  and  was  re- 
leased by   First  National. 


Signed  For  "Paris  Nights" 

Columbia  has  signed  Margaret  Liv- 
ingston and  Warner  Baxter  for  the 
leads  in  a  picture  tentatively  titled 
"Paris  Nights,"  which  goes  into  pro- 
duction  soon. 


Hollywood 

JAMES  YOUNG  and  Eddie  Dillon 
are  among  the  directors  who  have 
left  the  megaphone  temporarily. 
Jimmy  is  acting  in  "The  Godless 
Girl,"  while  Eddie  and  his  makeup 
box  are  taking  "California  constitu- 
tionals"   at    First    National. 

*  *         * 

Raymond  Cannon,  the  scenarist, 
has  been  initiated  into  the  "Lee" 
clan,  which  consists  chiefly  of  Chi- 
nese actors  and  actresses,  who  are 
known  as  "children  of  the  pear 
garden."  Centuries  ago,  a  Chinese 
emperor  presented  a  play  in  a  pear 
garden,  hence  "children  of  the  pear 
garden."  Ray  is  writing  a  Chinese 
play  and  is  the  proud  possessor  of 
a   ring   presented    to   him   by   some 

members  of  the  "Lee"  clan. 

*  *        * 

Our  Passing  Show.  Busy 
Arthur  Landau  motoring  to 
the  FBO  studio;  Fred  Kelsey 
introducing  "Bull"  Montana 
and  "Sailor"  Sharkey  to  som,e 

visitors  at  Universal  City. 

*  ♦        * 

Adolph  Milar  is  being  kept  busy. 
He  recently  finished  work  in  "The 
Devil's  Skipper"  and  was  immediate- 
Iv  cast  for  a  role  in  "The  Michigan 
Kid."      Adolph    sang   in   grand   opera 

before  entering  pictures. 

*  *         * 

Seton  7.  ("Happy")  Miller,  who 
wrote  the  scenario  for  "The  High 
School  Hero,"  is  an  Everett,  Wash., 
boy.  He  is  a  graduate  of  Yale, 
where  he  excelled  in  rowing  and 
water  polo.  "Happy"  came  to  the 
Coast  two  years  ago. 

*  *         * 

Keep  your  eye  on  Jack 
Oakie.  Jack,  wh«  is  a  comed- 
ian, did  outstanding  work  in 
"Finders  Keepers"  and  also 
turned  in  a  good  performance 

in   "Sin   Town." 

*  ♦         ♦ 

Joe  Bonomo,  former  serial  star,  is 
devoting  his  time  to  features  .  He 
is  playing  an  important  role  in  "It's 
All  Greek  to  Me."  In  addition  to  his 
acting,  Joe,  who  is  a  strong  man, 
conducts  a  physical  culture  corres- 
pondence course.  Joe  also  conducts 
a  free  mail  course  for  10,000  boys, 
who  are  members  of  "Joe  Bonomo 
Fan   Clubs." 


"Painted  Post"  New  Mix  Film 

Tom  Mix  now  is  producing  "The 
Painted  Post"  an  original  by  Harry 
Sinclair  Drago.  In  the  cast  are 
Natalie  Kingston.  Philo  McCuIough, 
Fred   Gamble  and   Al   St.  John. 


Monday,  January  23,  j 


N-G-M  CONVENTION  IS 
CALLED  FOR  FEB.  15 


Delegates  from  all  parts  of  the 
world  are  scheduled  to  attend  M-G- 
M's  convention  scheduled  to  be  Iield 
in  New  York  Feb.  15.  Executives 
are  to  be  on  hand  for  the  sessions 
for  an  exchange  of  sales,  publicity 
aiid. production   ideas. 

An  entire  floor  of  the  Astor  has 
been  reserved  as  living  quarters  for 
the  delegates  and  business  sessions 
also  will  be  held  at  the  hotel.  The 
week's  schedule  mapped  out  includes 
visits  to  Broadway  picture  houses, 
a  number  of  theater  parties,  a  series 
of  business  talks,  and  a  tour  of  film 
laboratories  and  various  other  allied 
branches  of  the  industry. 

Complete  schedule  of  activities 
planned  for  the  convention  are: 

Feb.  15 — Morning:  addresses  of  welcome 
liy  Arthur  Loew  and  Nicholas  M.  Schenck, 
an  address,  "The  Great  World  Force,"  bv 
Will  Hays,  and  reports  of  delegates.  After- 
noon: screening  of  special  international 
M-G-M  film:  talk.  "Foreign  Sales  Possibili- 
ties," by  Morton  A.  Spring,  "International 
Office  Operation,"  by  Henry  F.  Krecke,  "Do- 
mestic Sales  Progress,"  by  Felix  F.  Feist, 
"Sales  Hints,"  by  Paul  F.  Burger.  Evening: 
theater    party. 

Feb.  16 — Morning:  talks.  "The  Interna- 
tional Future  by  Arthur  M.  Loew,  "Recent 
Film  Productions,"  by  J.  Robert  Rubin, 
"Short  Features."  bv  Fred  Quimbv  and  "Gov- 
ernmental Cooperation,"  by  William  Orr. 
Afternoon  talks,  "Internati'^nal  Publ'citv." 
by  David  Blum,  "General  Publicity,  Adver- 
tising and  Exploitation,"  by  Howard  Dietz. 
"Pre-Rclcase-  Theale.,'"  by  Major  Edward 
Bowes.  "General  Run  Theater,"  by  Edward 
A.  Schiller.  Evening:  Capitol  Theater  per- 
formance. 

Feb.  17 — Morning:  screening  of  new  pic- 
tures. Afternoon:  tour  of  Roxy  and  Para- 
mount theaters.  Evening:  visit  to  Madison 
Sonare  Garden. 

Feb.  18 — Morning:  attendance  at  Capitol 
Theater  rehearsal  and  inspection  tour  of  the 
ater.      Afternoon:    visit  to  Astor   Theater. 

Feb.  19 — Delegates  invited  to  Pembroke. 
the  Loew  estate,  as  guests  of  Arthur  Loew 
and    Mrs.    Marcus    Loew. 

Feb.  20 — Morning:  tour  of  the  Consolidated 
Film  Printing  Laboratories.  Afternoon:  trur 
of  inspection  of  Loew  Building  offices.  Eve- 
nin.g:  visit  to  Embassy  Theater  and  attend- 
.nnre  at  showing  of  picture;  visit  to  M-G-M 
Radio  Club. 

Feb.  21 — Evening:  Farewell  banquet  at 
Astor   Hotel. 


Bahn's  Syracuse  Fan  Club 
Celebrates  First  Birthday 

Svracuse — Celebration  nf  its  first 
birthday  was  held  by  The  Herald 
Cinema  Critics  Club  with  a  dinner 
for  members  and  invited  .quests.  The 
organization  is  composed  of  picture 
fans,  and  the  purpose  is  the  estab- 
lishment of  a  common  meeting  place 
for  picture  enthusiasts  and  the  con- 
structive  study  of  films, 

Chester  B.  Bahn,  dramatic  critic 
of  "The  Svracuse  Herald,"  originated 
the  organization,  which  immediately 
secured  supnort  of  local  exhibitors 
and  national  producers  and  distrib- 
utors. It  is  said  to  be  the  only  fan 
club  of  its  kind  in  the  world,  and  so 
successful  and  popular  has  it  become 
that  there  is  every  likelihood  that  it 
w'ill  be  expanded  to  national  propor- 
tions, with  similar  clubs  being  or- 
ganized in  many  other  cities.  Bahn, 
in  reviewing  the  historv  of  the  or- 
ganization, gives  the  FILM  DAILY 
the  credit  for  suggesting  to  him  the 
idea  through  its  annual  selection  of 
the  Ten  Best  Pictures  for  the  YEAR 
BOOK. 


A  Review  of  Reviews 

By   LILIAN    IV.    BRENNAN 

Greta  Garbo  in  "The  Divine  Wo- 
man" ofifered  a  splendid  display  of 
acting  b\'  the  star  and  her  leading 
man,  Lars  Hanson.  The  production 
is  excellent  and  Victor  Seastrom's 
direction  capable  at  all  times.  The 
story  lacks  originality  and  convic- 
tion which  precludes  a  wholly  satis- 
fying  combination. 

The  very  popularity  of  Anita  Loos' 
book  should  send  the  screen  version 
of  her  "Gentlemen  Prefer  Blondes" 
off  with  a  head  start.  The  picture 
proved  wholly  amusing  and  entertain- 
ing with  Ruth  Taylor  a  completely 
convincing  reason  why  blondes  are 
preferred. 

Raymond  Hatton  and  Wallace 
Beerv  appeared  in  their  newest  laugh 
concoction,  "Wife  Savers."  It  was 
almost  entirely  Beery's  picture.  Good 
laughs  throughout. 

"The  Thrill  Seeker"  was  another 
of  the  week's  releases.  The  least 
said,  the  better.  This  goes  for  the 
Nita  Naldi  picture,  "What  Price 
Beauty,"  also. 

The  Gene  Stratton-Porter  novel, 
"Freckles,"  reached  the  screen  with 
the  author's  granddaughter  and  John 
Fox,  Jr.  doing  as  wholesome  a  punnv 
love  story  as  ever  you  saw.  De- 
lightful and  charmin.g  picture.  Es- 
pecially good  for  family  trade. 

Another  famed  writer's  work  was 
that  of  Richard  Harding  Davis'  "Let 
'Er  Go  Gallagher,"  with  Junior 
Coghlan.  Especially  good  entertain- 
ment. 

Good  clean  comedy  was  on  sale  in 
"The  Fourflusher,"  an  entertaining  bit 
starring  George  Lewis  and  Marion 
Nixon. 

"Beware  of  Married  Men,"  with 
Irene  Rich:  "Bare  Knees"  with  Vir- 
ginia Lee  Corbin  and  Johnnie  Wal- 
ker and  "Back  to  Liberty"  with 
George  Walsh  were  all  fairly  good 
program   pictures. 


I^fa  of  Berlin  Linked 
in  Consolidated  Deal 

{Continued    from    Page    1) 

has  purchased  a  substantial  block  of 
stock  in  Consolidated  Film  Indus- 
tries, Inc.,  according  to  the  "Jour- 
nal of  Commerce." 

The  Igfa,  as  the  German  trust  is 
concerned,  has  adopted  a  policv  of 
nenetration  into  the  American  chem- 
ical and  allied  industries.  It  now 
controls  the  Ansco  Photo  Products, 
Co..  Inc.  and  the  Agfa  Raw  Products 
Co.,  the  latter  the  most  important 
manufacturer  of  raw  stock  in  Ger- 
many and  an  active  competitor  of 
Eastman  Kodak  and  Du  Pont  Pathe 
in   the   American   market. 

The  German  interests  are  reported 
not  concerned  at  the  moment  at  least 
in  control  of  Consolidated,  but  are 
determined  to  secure  a  share  of  this 
and  other  chemical  and  allied  busi- 
nesses by  purchase.  The  "Journal 
of  Commerce"  likewise  reports  that 
Eastman  Kodak  has  a  substantial 
interest  in  Consolidated,  thus  bring- 
ing two  raw  stock  competitors,  East- 
man and  Agfa,  together  in  partial 
ownershio  of  a  company  controlling 
laboratories  that  use  many  millions 
of  feet  of  raw  stock  yearly. 

The  report  of  the  stock  purchase 
is  neither  confirmed  nor  denied. 


DiYAFTERDiC 

THE  RECOI 
ARE  /MA/HED 


^^fel/htngfDi 


A  FIRST  NATIONAL  SPECIAL 


BY  DIRECT  WIRE  FROM 

WESTERN 


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a  sv"it>oI  'n  (he  check 
or  In  the  addt«**. 


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tTFENGTH    A:«    BEAUTY.     I     PREDICT    A    PHENOMENAL'  RUN    FOR    THE    PATENT    LLATHER 

CONGRATULATIONS    TO'FIRST    NATIONAL,    RICHARD    DARTHELMESS,    ANT  IIRECTCK 


SANTELL.    KINTEST.REGARrS 


J.J.PAYETTE, 

STANLEY-CKANIALL    COMPANY 


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<*NEWSPAPER 
^FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


XLIII     No.  20 


Tuesday,  January  24,  1928 


Price  5  Cents 


senate  1667 

By  JACK  ALICOATE 

UR  good  friend  Charlie 
'  Pettijohn,  on  this  page, 
comes  out  to-day  with  a 
ping  and  aggressive  chal- 
directed  to  all  those  in  any 
connected  with  pictures,  on 
attitude  in  connection  with 
te  Bill  1667,  otherwise 
n  as  the  Brookhart  Bill, 
ow  is  the  time"  says  Petti- 
for  everybody  to  take  a 
ive  stand  one  way  or  the 
— in  the  open — and  be  re- 
sible  to  his  fellows  for  all 
in  the  future  for  his  posi- 

tatement  of  Policy 

r  guess  is  that  Mr.  Petti- 
i|will  not  get  many  expres- 
one  way  or  the  other.  This 
)eculiar  business.  Shadows 
ten  take  the  place  of  sun- 
When  words  that  spell 
1  are  called  for  they  usually 
in  whispers.  However, 
is  one  expression  in  the 
sweeping  tempo  as  the  re- 

""irst :  We  are  unalterably 
D|)Osed  to  government  con- 
1  of  this  industry  or  any 
its  branches,   now  or  at 
'■  time   in  the  future. 
Second :  We  are  opposed 
block  booking, 
oercive     block    booking 
I    the    slightest    sugges- 
1  of  intimidation   should 
b      voluntarily      abolished 
A  thin    the    industry    itself 
b    those   who   are   respon- 
e  for  it. 


Avoid  Hysteria 


question     is     big.       Its 

ications  go  far  beyond  the 

n  les  of  Mr.  Pettijohn's  sug- 

)n.    The  situation  is  a  seri- 

s  ne  that  deserves  the  earn- 

)nsideration  of  everyone.  A 

of  hysteria  might  cause  a 

to  fall  that  would  be  fatal. 

;  let  that  happen. 


PEHIJOHN  CALLS  ON  INDUSTRY 
FOR  STAND  ON  BROOKHART  BILL 


Message  from  Brookhart  to 

Be  Read  at  T.  O.  C.  C.  Rally 


Senator  Brookhart  has  prepared  a 
message  on  his  measure  to  ehminate 
block  and  bHnd  booking  which  will 
be  read  at  the  Thursday  rally  of  the 
T.O.C.C.  The  meeting  will  be  held 
at  the  Astor  and  present  from  Con- 
necticut, New  Jersey,  Michigan, 
Western  Pennsylvania,  Indjana,  Buf- 
falo and  Cincinnati  will  be  exhibitor 
delegations  to  watch  the  progress  of 
the  open  discussion  and  then  report 
back  to  their  respective  bodies. 

The  T.O.C.C.  committee  has  been 
busy  lining  up  pledges  of  support  for 


the  Brookhart  bill  from  New  York 
congressmen.  Letters  of  endorsement 
of  the  proposed  statute  have  been  re- 
ceived from  exhibitor  bodies  in  many 
states,  the  committee  asserted  yes- 
terday. 

The  T.O.C.C.'s  stand  on  the  uni- 
form contract  which  will  come  up  at 
Chicago  next  week  may  be  ready  for 
discussion  by  Thursday.  The  New 
York  group  is  seeking  representation 
on  the  committee,  principally  on  the 
ground  that,  since  it  figured  so  im- 
portantly in  the  deliberations  leading 

(Continued    on    Page    8) 


QUOTA  BILL  INTRODUCED 
BY  NEW  ZjALAND  SOLON 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Quota  bill  for  New 
Zealand,  starting  with  the  require- 
ment that  renters  in  that  country 
handle  at  least  Tyi  per  cent  of  British 
and  New  Zealand  films,  has  just  been 
introduced  into  the  New  Zealand 
Parliament,  says  a  report  to  the  Dept. 
of  Commerce.  In  many  respects  the 
measure    resembles    the    new    British 

(Continued    on    Page    8) 

G.E.TALKMFILM  DEVICE 


General  Electric  has  started  the 
production  of  sound  reproducing 
equipment  on  a  volume  scale,  at  its 
plant  in  Schenectady  and  the  West- 
inghouse  company  is  manufacturing 
equipment  at   Pittsburgh. 

Only  a  few  weeks  have  elapsed 
since  the  announcement  was  made 
that    General    Electric,   Westinghouse 

(Continued    on    Page    8) 

Picture  Only  for  Run  of 
Griffith's  'Drums  of  Love' 

Carrying  out  the  company's  policy 

that  "the  picture  is  the  thing,"  United 

Artists   tonight   will   open   run   of    D. 

W.    Griffith's    "Drums    of    Love,"    at 

(Continued    on    Page    8) 


RECORD  YEAR  ENJOYED  BY 
PARAMOUNTIURING 1927 

Paramount  estimates  its  net  profits 
after  depreciation  and  taxes  for  1927, 
including  its  undistributed  share  of 
earnings  of  Balaban  &  Katz,  65  per 
cent  owned  subsidiary,  at  $8,050,000, 
as  against  $5,600,000  in  1926,  an  in- 
crease of  44  per  cent.  The  results 
of  1927  operations  are  41  per  cent 
higher  than  1925,  i+s  previous  record 
year  when  the  prohts  were  $5,718,000. 

The   1927  net  profit,  after  allowing 

(Continued    on    Page    8) 


Sponsor  Seeks  Action  on 
Fight  Film  Law  Repealer 

IVash.  Bur.  of  THE  FILM  DAILY 
Washington— Sen.  Metcalf  (Rep., 
R.  L),  states  he  will  press  for  ac- 
tion on  his  bill  to  repeal  the  law  pro- 
hibiting interstate  transportation  of 
fight  films. 


New  Loud  Speaker  Is  Seen 
of  Benefit  to  Directors 

Demonstration  of  a  new  loud  speak- 
er, which  is  seen  of  potential  great 
benefit  to  directors,  in  enabling  them 
to  address  persons  over  a  wide  area, 
as  far  as  one  mile  away,  was  given 
in  New  York  Sunday. 

Engineers    of    the    Bell    Telephone 

Co.  made  the   demonstration,  talking 

into     a     field     telephone,    with    their 

voices  ringing  back  clearly  from  the 

(Continued    on    Page    8) 


Now  Is   Time  for  All  to 

Make  Known  Position, 

He  Declares 

Issue  of  Federal  control,  in  con- 
nection with  the  Brookhart  bill,  is 
clean  cut,  states  C.  C.  Pettijohn,  coun- 
sel of  the  Hays  organization,  in  call- 
ing upon  everyone  in  the  industry  to 
take  a  positive  and  open  stand  on  the 
measure. 

Pettijohn  tersely  cites  Sen.  Brook- 
hart's  declaration  that  the  bill  pro- 
vides for  Federal  control  of  the  in- 
dustry, and  calls  upon  everyone  to 
take  a  stand  for  or  against  govern- 
ment control  of  the  industry. 

"Sen.  Brookhart's  statement  to  ex- 
hibitors who  called  on  him  in  Wash- 
ington as  reported  in  FILM  DAILY 
of  Jan.  22  leaves  no  doubt  either  as 
to  the  meaning  of  the  Brookhart  bill 
01  the  intent  of  its  sponsors,"  Petti- 
john states.  He  is  quoted,  speaking 
of  the  billj  as  follows: 

"This  will  surely  provide  for  Gov- 
(Continued    on    Page    8) 


FEATURE  OUTPUT  IN  1927 
MADE  BY  250  DIRECTORS 

Two  hundred  and  fifty  directors 
made  the  feature  output  for  1927; 
stories  were  adapted  and  written  by 
300  scenarists  and  continuity  writers 
and  photographed  by  200  camera- 
men. 

This  data,  taken  from  the  advance 
proqfs  of  the  1928  FILM  DAILY 
YEAR  BOOK,  covers  part  of  the 
production  section  which  covers 
about  200  pages  in  the  new  edition. 


Robinson-Heflin  Debate  Is 
Being  Filmed  by  Movietone 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Debate  between  Sen- 
ators Robinson,  and  Heflin  over 
Catholicism  and  Gov.  Alfred  E. 
Smith  is  being  filmed  by  Movietone. 

"Chicago"  to  Play  Over  200 
Houses  in  Week  of  Feb.  12 

More  than  200  theaters  of  the  na- 
tion will  play  "Chicago"  during  the 
week  of  Feb.  12,  according  to  Pathe. 
The  picture  now  is  in  its  fifth  week 
at  the  Gaiety,  New  York,  where  it 
is  playing  at  roadshow  prices. 


THE 


■^^ 


DAiLV 


Tuesday,  January  24, 


Vol  XLIil  No.  20    Tuesday,  JaD.24, 1928    Price  5  Cents 


lOHN  W.  UICOATE 


PaUlsbir 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
jost-office  at  New  York,  N.  Y..  under  the  act 
j{  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
tlO.OO  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY.  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse.    225. 


High 

Am.    Seat.    Vtc 40^8 

♦Am.    Seat.    Pfd 

*Balaban    &    Katz    

♦Bal.    &    Katz    Vtc 

tCon.     Film    Ind...    19  J4 
tCon.     Film  Ind.  Pfd.   23  Jj 
Eastman     Kodak      .164J4 

♦East.     Kodak    Pfd 

tFilm     Inspection..      4}^ 
First    Nat'l    Pfd...  106 
Fox     Film     "A"...    87 J4 
tFox    Theaters    "A"  21J4 

'Intern'l    Project 

ttKciths    6s    46    ...100}4 

Loew's     Inc 58  J^ 

ttLoew's.   6s  41ww.l065'^ 
ttLoew's,6s41x-war.  100  j| 

M-G-M    Pfd ■25-^ 

♦M.    P.    Cap,   Corp 

Pathe    Exchange     . .      4 
Pathe     Exch.     "A".    17^ 
ttPathe   Exch.    7s37  80J4 
Paramount    F-L    ...114^ 

♦Paramount  Pfd 

ttPar.Bway.5}<isS1.102H 

27 

30 


Low    Close      Sales 


7 
41 
50J4 


♦Roxy     "A' 
♦*Roxy    Units    . .  . 
**Roxy   Common    . 
**Skouras    Bros.     . 
Stan.    Co.    of    Am. 
tTrans-Lux  Pictures     3  54 
♦♦United   Art.    Com.   15 
♦♦United    Art.    Pfd.  85 

tUniv.     Pictures     

Univ.  Pict.  Pfd.  ..96}^ 
t Warner  Bros.  ..  ISH 
Warner  Bros.  "A".   25 


40 


177/^ 
23^ 
164J4 

'4}4 
106 
86 
20^ 

lOOJi 

57^ 

I06.>^ 

lOOH 

25-5^ 

"m 

17M 
80!^ 
113 

102.5^ 
26 
28 

39 

4714 
354 
13 
80 

96J4 
155^ 
24 


40  Ji 

48 

67% 

73J4 

18 

23H 
164M 
129 

4/2 
106 

87^ 

21J4 

10 
10054 

575/8 
1065i 
lOOM 

25.5-^ 

4 
17J4 
80M 

114 

122 

102->^ 


48 


200 


600 
1,500 


100 

300 

4,500 

100 

"'2 

5,400 

2 

2 

300 


7 
9,800 


200 


247^ 
96/2 
15M 
24  H 


40 

600 

2,300 


•Last  Prices  Quoted   ••Bid   and   Asked    (Over 

the   Counter) 
tCurb  Market  tlBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley  in  Philadelphia. 


HENNEGAN 

Program 

Covers 

special  Designs  for 
all  Holidays. 

H  Write  for  Samples 

I  The  HENNEGAN  CO. 

I       Cincinnati,  Ohio 

P  III  —  ■       I 


Flying  Orchestra  Is 

New  Loew  Stage  Act 

The  aviation  stunt  starting  over  the 
Loew  circuit  is  already  scoring  a  big 
hit,  with  Olevene  Johnson,  well 
known  flyer  known  as  "Miss  Avia- 
tion" and  the  ASPA  Flying  Orches- 
tra flying  to  their  various  engage- 
ments. The  act  presents  an  aviation 
spectacle  which  is  sponsored  by  the 
American  Society  for  Promotion  of 
Aviation,  and  is  designed  to  arouse 
public  interest  in  aviation.  A  Sikor- 
sky plane  is  used  to  transport  the 
players  to  the  various  theaters,  pilot- 
ed by  Captain  Roscoe  Turner.  The 
act  will  cover  the  Loew  circuit  to  the 
Coast.  Following  the  current  open- 
ing engagement  at  the  Hillside,  Ja- 
maica, the  Flying  Orchestra  will  play 
the    Grand,   Bronx,   on   Jan.   26-29. 


French  Gov't  Limits 

Use  of  War  Scenes 

Paris — Measures  have  been  taken 
by  the  French  Government  to  regu- 
late the  use  of  war  scenes  in  pic- 
tures. Instructions  have  been  issued 
to  the  censor  to  refuse  to  approve 
war  scenes  that  are  dragged  into  pic- 
tures to  help  put  over  comedy  or 
drama.  The  Government  states  that 
the  tragic  events  of  the  war  "should 
not  be  travestied  for  commercial 
ends."  The  war,  if  presented  in  an 
authentic  and  historical  way,  how- 
ever, is  not  banned.  Recently  the 
censor  barred  several  war  pictures 
from  the  Rhineland  on  the  ground 
that  they  were  offensive  to  French 
ideas. 


Change  Control  of 

Polish  Censorship 

Warsaw — On  the  appeal  of  the 
Minister  of  Public  Instruction,  this 
official  will  in  future  be  represented 
on  the  censor  board  by  Dr.  Mikulow- 
ski  and  five  other  officials  of  the  Min- 
istry of  Public  Instruction.  Each  of 
the  five  departments  of  this  Ministry 
is  represented  by  an  official  and  thus 
v,'ill  be  able  to  control  the  films  with 
a  view  to  passing  them  for  exhibi- 
tion to  juveniles  especially.  Until  re- 
cently, Poland's  censorship  was  ex- 
ercised by  the  Ministry  of  the  Inter- 
ior  only. 


Lumas  Again   Expands 

For  the  third  time  in  as  many 
years,  Lumas  Film  Corp.,  has  en- 
larged its  office  space  at  1650  Broad- 
way,  New   York. 


"Simba"  Opens 

Presented  by  the  Martin  Johnson 
African  Expedition  Corp.,  "Simba," 
big  game  hunt  feature,  opened  last 
night  at  the  Earl  Carroll,  New  York. 


Weiss  Goes  to  Coast 

Alfred  Weiss,  president  of  Agfa 
Raw  Film  Stock,  is  en  route  to  Los 
Angeles. 


Ginsberg    Goes   to    Coast 

Henry  Ginsberg,  head  of  Sterling, 
left  yesterday  for  the  Coast  to  con- 
fer on  forthcoming  productions. 


And  That's  That 


By  PHIL  M.  DALY 


THEY'RE  going  to  get  a  hand  at 
the  A.M. P. A.  meeting,  they  be- 
ing the  newsreel  editors,  unsung 
heroes  of  the  screen  press,  who  have 
developed  the  newsreel  into  the  im- 
portant factor  it  is  today.  And  the 
A.M.P.A.  will  get  a  lot  of  pointers 
on   the   newsreel. 


"Bob"  Savini  has  returned  to  New 
Yo7-k  gloiving  with  smiles,-  despite 
some  cold  weather  he  ran  into  down 
South.  The  reason?  "Bob"  goaled 
a  number  of  theater  records  with 
"Motherhood." 


Big  smiles  these  days  on  the  faces 
of  Frank  R.  Wilson  and  M.  J.  Weis- 
feldt.  The  reason?  A  wow  of  an 
advance  sale  for  "Simba,"  Martin 
Johnson  big  game  hunt  picture  which 
opened  last  night  at  the  Earl  Carroll, 
New  York. 


Sam  Hinson,  office  matvager  of  the 
Fox  Charlotte  branch  is  receiving 
congratulations  on  the  birth  of  a 
daughter. 


And  lest  we  forget,  another  proud 
father  of  a  baby  daughter  arrived  last 
week  is  our  own  Marvin  (Kibitzer) 
Kirsch. 


Omaha  Leads  F.  N.  Drive 

At  the  end  of  the  third  week  of  the 
First  National  Month  sales  drive — 
the  half  way  mark — Omaha  ^s  lead- 
ing the  exchanges  in  percentage  above 
quota.  The  margin  of  its  lead  is 
slight,  however,  for  the  Vancouver 
branch  had  spurted  up  in  an  effort 
to  capture  first  honors  for  Canada, 
with  the  result  that  Vancouver  stood 
second.  Salt  Lake  City  is  third,  with 
San  Francisco,  Denver  and  Toronto 
following  in  the   order  named. 


"7th  Heaven"  Sets  Rec 
in  2d  Week  at  Minneaj 

Minneapolis — "7th    Heaven" 
ed   to  big  business  at  the   New 
rick,   in   its   two  weeks'  run,   anc 
second    week    is    understood    to 
been    a   record    one.      Interest   is 
ing    displayed    as    to    whether 
Circus,"  which  opened  last  week 
equal  or  top  "7th  Heaven." 


"Last  Moment"  Premiere   Set 

"The  Last  Moment"  will  have  its 
premiere  Feb.  4  at  Symphony  Hall, 
Boston,  as  a  roadshow  attraction 
sponsored  by  Zakora  Film  Corp., 
New    York. 


Alice  White,  Not  Stone 

In  the  review  of  "Gentlemen  Pre- 
fer Blondes"  which  appeared  in  Sun- 
day's edition  of  THE  FILM  DAILY, 
\lice  White,  who  plays  the  part  of 
Dorothy  and  whose  work  was  highly 
commended,  was  inadvertently  re- 
ferred  to  as   Alice   Stone. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,    New  York  City 

Phone  P«nn.  3580 


"Bill"    Truog    Resigns 

Kansas  City — W.  E.  Truog, 
sistant  sales  director  for  Univi 
has  resigned.  Future  plans  hav« 
been  announced.  M.  Van  Praag 
charge  of  sales  west  of  the  M 
sippi  and  M.  Karl  Kramer  c 
east  of  the  Mississippi,  with  the 
of  district  managers  abolished, 
cept   on   the    Coast. 


i 
It 


Mexico    City    Exhibitor    Die 

Bernard    Granat,    one    of    the 
prominent      exhibitors      in       Mi 
City,    died    at    his    home    there, 
reported   to    M-G-M.      Granat   w 
brother-in-law   of  A.   L.    Kalb 
M   representative  in   Mexico   Cit] 


TO-LET 
FLOORS  &OFFIC] 

VAULT  ACCOMMODATIONS 

218  WEST  42  S' 


^ 


If  You  Are  in  the* 


Market  for  Any  Kind  of 

MOTION  PICTURI 
APPARATUS 

CONSULT    US   ANB  SATB 
tlONBY 

IKND    PCS    OUK    PKICB   LISl 

UIILCOCI^HBy 

▼▼no  West  32'*St,Ncwyork.N:y.^ 

I.  Phont   PaniiL   0330 

Motion  Picture  Department 
I    p.   1.   mai  C«nid«  Agmti  lor  P«btl 


To  Distributors 

OR 

State  Riglit  Buyeri 

A  Super  Feature  Up  To  Dat 

"813" 

AN  ARSENE  LUPIN 
ADVENTURE  STORY 

By 

MAURICE  LEBLANC 

wi^  All  Star  Cast 

Wallace  Beery 
Laura   La   Plante 

Ralph   Lewis 

William  V.  Mong 

J.  P.  Lockney 

Wedgewood  Nowell 

And  Other  Notables 

PREVIOUSLY   RELEASED  BY 

ROBERTSON    COLE    CO.,    NOV, 

1920.      LENGTH    6123    FT. 

CELEBRATED   AUTHORS 

SOCIETY,   Ltd., 

68   West    56th    St.        Circla    2396 


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4 


ADAPTED  BY    LENORE  J.  COFFEE 
FROM  THE  PLAY  BY  MAURINE  WATKINS 
Produced  Upon'the  Stage  by  SAM  H.HARRIS 

DIRECTED      BY 

Frank  Ursoiv 

demille  studio  production 


^atch  f  Kis  picture 
smash  all  records 


is  Haver, 

Victor  \4rconi,  Virginia  Bradford 

Robert  Edeson,  Julia  raye,  M^_, 

Robson  and  T.  Roy  Barnes 


from  David 

Belasco^s  great 

stage  success. 


with  Noah  Beery 
and  Gilbert  Roland 

ROLAND  WEST 

PRO  DU  CTTON 


by 

WILLAKl 
MACK 

adapted  by  Roland 
and  Willard  Mac 


CJ 


office 


Here's  a  great  ticket  aelling  4  col.  mat  for  a  newapaper  ad— 
You  can  obtain  tliis  at  any  United  Artists  Exchange. 


1.  Meet  Don  Jose  Maria  Y  San- 
doval. The  senor  is  (he  admits 
it)    "the  bes'  dam  caballero  in  all 


Costa  Roja.' 
don't  know 


What  a  man!    You 


5.  Johnny  fall  madly  in  love  with 
each  other.     But  it's  no  cinch   to 
get  the  knot  tied!     You  see,  Don  . 
Jose  is  the  only  big  noise  in 


9.  Is  annoying  her,  who  should 
pop  in  but  Johnny!  Johnny,  with 
his  hair,  his  nose,  his  eyes!  Love 
hits  Dolores — and  how!  But  Jose's 
no  slouch! 


13.  However,  Jose  is  just  one  step 
ahead  of  them  and  he  arrives  at 
the  lovers'  rendezvous  in  time  to 
tell  The  Dove  of  a  trap  he  has 
set! 


2.  Where  Costa  Roja  is?  Well, 
it's  a  land  of  romance  and  revolu- 
tion, somewhere  south  of  the  Ma- 
son-Dixon line.     It's  the  home  of 


6.  Costa  Roja!  What  he  wants, 
he  takes!  Well,  figure  it  out  for 
yourself!  He  wants  none  other 
than  teasing,  tantalizing,  tango- 
dancing 


10.  He  gets  his  troop  of  bad  boys 
together  and  they  arrange  a 
friendly  gunning  party  which  is 
to  be  entirely  open  and  above 
board — with  one 


14.  That's  where  the  action  starts 
and  never  ends!  Horses  gallop, 
guns  explode,  knives  fly,  walls  are 
climbed,  rescues  follow  and — 


3.  Dolores,  The  Dove.  AH  men 
arc  peegs  to  Dolores — even  Jose 
Maria.  That  is,  all  men  are  peegs 
until  Johnny  Powell,  a  handsome 
Americano 


7.  Dolores.  And  she  isn't  for  any 
one  but  Johnny.  La  Paloma  has 
plans  of  her  own.  She'd  like  to 
shake  her  skirts  at  Costa  Roja  and 
head 


11.  Exception.  It's  to  be  a  sur- 
prise party  for  Johnny!  However, 
he  gives  better  than  he  gets  so, 
enter  "Justice"  and  exit  Johnny — 
to  jail. 


15.  But  see  Norma  Talmadge's  first 
United  Artists  picture!  Noah 
Beery  is  superb  as  Don  Jose,  Gil- 
bert Roland  is  admirable  as  John- 
ny and — 


4.  Says  "Howdy."  What  is  he  do- 
ing  down  there?  New  York  bored 
him.  Not  enough  excitement.  So, 
it  comes  to  pass  that  The  Dove 
and  her 


8.  For  the  U.  S.  A.!  There  isn't 
enough  stirring  on  The  Red  Coast. 
Shootings  bore  her.  And,  just  at 
a  time  when  "the  bes'  dam  ca- 
baUero" 


12.  Iron  bars  aren't  good  chape- 
rons for  a  pair  of  lovers.  Dolores 
starts  scheming  and  sends  Johnny 
a  dandy,  handy  file  in  a  loaf  of 
bread. 


16.  Norma  Talmadge  is  —  what 
better,  than  to  say — she  is  Norma 
at  her  best!  Don't  miss  Roland 
West's  production  —  *'  T  H  E 
DOVE!" 


Story!  Star!  Cast!  Sets!  There  is  everything  in  this  pic- 
ture to  bring  them  in— enthuse  them— and  send  them 
home  talking  about  a  real  picture* 

One  of  Normas  best 

and  ^ez-Z/yst- UNITED  ARTISTS 


"--*-  -=  —  --'■*  --j^-^.*— "- 


'  >  ^  V 


PICTURE 


D/^ILY       Tuesday,  Jan.  24,  1928 


•iL3^»^^(^SvutiUAl 


Salary  Cut  Is  Seen  in  Shutdowns 

Gotham  Production  to  be  Resumed  with  Arrival  of  Sax  on  Coast — Swanson  Film  to  be  Supervised  by 
Le  Baron? —Irving  Berlin  May  Enter  Films — F.  N.  Wants  ThelmaTodd — "Ramona"  Praised  at  Preview 


CHRISTIE  LATEST  FIRM  TO 
ANNOUNCE  CLOSING  PLAN 


With  two  plants  now  dark — 
W^arners  and  the  Mack  Sennett 
studios — and  two  others  scheduled  to 
close  at  an  early  date,  studio  workers 
view  the  situation  as  the  start  of  a 
new  move  to  reduce   salaries. 

Universal  plans  to  close  its  studios 
for  a  shutdown  of  several  weeks,  and 
the  Christie  company  is  preparing  to 
temporarily  cease  production  Feb.  15. 
This  shutdown  is  for  a  period  of  a 
ir:onth. 

Sennett  has  finished  his  current 
schedule,  and  will  not  resume  activity 
until  April,  when  his  new  studio  will 
be   completed. 

There  is  no  possibility  the  Para- 
mount or  M-G-M  studios  will  close, 
officials  assert. 


Irving  Berlin  May  Enter 
Films  in  Schenck  Deal 

Irving  Ber.in  may  enter  films,  he 
indicated  in  admitting  "he  may  do 
something  in  the  films."  This  would 
be  in  association  with  Joseph  M. 
Schenck,  it  is  stated. 


Excellent   Signs   Scenarist 

Adrian  Johnson  has  been  signed  by 
Sam  Zierler  to  write  eight  continui- 
ties for  Excellent  Pictures.  The  first 
is  an  original,  "Women  Who  Dare,' 
starring  Helene  Chadwick  which  will 
go  into  production  shortly. 


British    Seek    Monta    Bell 

English  producers  have  made  an 
attractive  ofifer  to  Monta  Bell,  it  is  re- 
ported. 


First  Del  Rio  Chosen 
"The  Bear  Tamer's   Daughter,"  by 
Konrad    Bercovici,   will    serve    as   the 
vehicle    for    Dolores    Del    Rio's    first 
picture  as  a  United  Artists  star. 


River  Story  for   Gilbert 
John    Gilbert    is    to    appear    in    a 
Mississippi    River   story   which    Law- 
rence   Stallings    is    writing.       George 
Hill  will  direct. 


Seeks  Thelma 

First  National  is  dickering  to 
to  take  over  from  Paramount 
that  company's  contract  with 
Thelma  Todd. 


"Ramona''  Hits 

By  HARVEY  E.  GAUSMAN 

A  beautiful  picture,  direction 
of  which  is  excellent,  the  star 
and  cast  good,  one  of  the  best 
photographed  productions  of 
the  year.  This  is  your  corres- 
pondent's summation  of  "Ra- 
mona,"  previewed  at  the  United 
Artists  studio. 


HAYS  TO  DEDICATE  PARK 
ROW  AT  FOX  STUDIOS 


Will  H.  Hays,  in  his  official  ca- 
pacity as  head  of  the  producers'  as- 
sociation, will  head  the  list  of  nota- 
bles present  at  the  Fox  studio  on 
Jan.  27,  when  Park  Row  will  be  for- 
mally   dedicated. 

The  building  and  the  naming  of 
this  structure  which  will  house  al- 
most exclusively,  a  coterie  of  direc- 
tors and  writers  under  contract  to  Fox, 
is  the  culminaticr  of  an  .'dea  long 
nursed    by    Winfield    Sheehan. 

The  location  is  in  the  southwest 
portion  of  the  studios  on  the  west- 
ern side  of  Western  Ave.  The  build- 
ings, newly  erected,  occupy  three 
sides  of  a  hollow  square  with  an 
artistic  courtyard.  In  addition  to 
Hays,  an  honored  guest  will  be  John 
Steven  McGroarty,  California's  phil- 
osopher-poet, together  with  the  vice 
consuls  of  the  various  countries  in 
which  Fox  exchanges  are  in  opera- 
tion, and  other  guests  including 
more  than  100  newspaper  and  maga- 
zine representatives.  The  dedication 
of  the  fountain  will  be  made  by  June 
Collyer,  Fox  featured  player  and  re- 
cently selected  as  a  1928  Wampas 
Baby  star. 


WORK  STARTS  AT  ONCEON 
SCHEDULE  OE  30  FILMS 


With  arrival  of  Sam  Sax,  produc- 
tion on  the  Gotham  units  located  at 
l.Jniversal  City,  will  start  immediately. 
Supervisor  Harold  Shumate  and 
Howard  Bretherton,  director,  who 
will  start  work  on  "Turn  Back  The 
Hours"  will  start  shooting  this  week. 

The  decision  to  release  approxi- 
mately 30  subjects  next  season  has 
caused  several  changes  to  be  made 
in  the  current  production  schedule 
and  a  re-alignment  of  releases  of  the 
remaining  seven  pictures  is  being 
made. 

Sax  is  to  put  an  additional  produc- 
tion unit  in  operation  in  order  to  have 
practically  all  studio  work  on  the 
1927-28  program  completed  early  this 
spring. 

Following  "Turn  Back  The  Hours," 
Sax  will  make  "The  Chorus  Kid" 
from  the  story  of  the  same  name  by 
Howard  Rockey. 


A  Little 

from  ''Lots'' 


By    RALPH    WILK 


Le  Baron  to  Supervise 
Film  for  Gloria  Swanson? 

Will  Le  Baron,  FBO  production 
head,  will  supervise  Gloria  Swanson's 
next  picture  for  United  Artists  it  is 
reported. 


Lang  Back  at  Columbia 

Walter  Lang  has  returned  to  the 
Columbia  studio.  He  was  loaned  to 
De    Mille   for   twTi  pictures. 


Sedgwick    to    Direct    Keaton 

Edward  Sedgwick,  who  made 
"West  Point"  and  "Slide.  Kelly, 
Slide,"  and  is  now  completing  "Mon- 
key Business,"  a  new  Karl  Dane- 
George  K.  Arthur  comedy,  will  di- 
rect Buster  Keaton  in  the  latter  star's 
first  picture  under  his  new  Metro- 
Goldwyn-Mayer  contract.  No  an- 
nouncement has  been  made  as  to 
story. 


May   McAvoy   Returns 

May  McAvoy,  accompanied  by  her 
mother,  has  returned  to  Hollywood 
from   New   York. 


Completes  Cooke  Comedy 

Al  Herman  has  completed  "Rah! 
Rah!  Rexie,"  his  third  Darmour-FBO 
comedy  starring  Al  Cooke. 


Durling,   Darmour   Scenarist   Head 

E.  V.  Durling  has  been  placed  in 
charge  of  the  Darmour-FBO  scenario 
staff.  The  present  production  sched- 
ule calls  for  36  comedies. 


Complete  Another 
Laurel  and  Hardy,  Hal  Roach's 
latest  comedy  team,  have  completed 
another  titled,  "Let  George  Do  It," 
soon  to  be  released  by  M-G-M.  Arch 
Heath  directed. 


Hollywood 

ENRICH  von  Stroheim  is  not  unlifa 
^  some  people  we  know  very  w^ 
He  at  one  time  solicited  suljscriptioiB 
for  a  publication — "Chic  Parisienne." 
This  was  17  years  ago  on  his  arrival 
in  America.  He  has  saved  a  copy  of 
the    magazine. 

^  %  ^ 

Gloria     Swanson's     newest 

hobby  is  learning  card  tricks. 
*         *         * 

Mary  Brian  is  loyal  to  her  home 
town — Dallas,  Tex.  She  still  wears 
her    class    pin    of    the    Bryan    Street 

High   School   of  that   city. 

^         ^         ^ 

Our  Passing  Show :  Charlie  Byert 
and  Hugh  Trevor  driving  to  Holly- 
wood in  their  new  Chryslers;  J(^ 
Hilliard  uttering  words  of  philott- 
phy  to  interested  listeyiers;  Wdi 
Henius  strolling  through  the  Am- 
bassador. 

^  4:  * 

One  of  the  season's  most  colorful 
social  functions  took  place  recently 
at  the  Beverly  Hills  residence  oi 
Carl  Laemmle,  when  his  daughter 
Rosabelle,  gave  a  surprise  birthday 
party  in  honor  of  his  sixty-first  an- 
niversary. A  buffet  luncheon  \va; 
served  for  more  than  60  gur^t-, 
Many  of   Hollywood's   most   proniin- 

ent  celebrities  were  in  attendance,  m 

*  *         *  * 

The  Educational  studio  was  w^ 
represented  at  the  Writers'  Club  e* 
tcrtainment.  From  the  studio  caVU 
Jack  White  ayid  his  wife,  PauliM 
Starke;  E.  H.  Allen  and  Eddie  K 

man. 

*  *         * 


I 


"Our  Gang's"  Next  Titled 

"Our  Gang's"  next  offering  will  be 
"Barnum  &  Ringling,  Inc.,"  with 
Robert  McGowan  directing.  As  the 
name  implies,  the  picture  will  savor 
of   sawdust   atmosphere. 

Davidson  Making  Another 
Lillian  Leighton  has  been  signed  to 
play  opposite  Max  Davidson  in  his 
next  Roach  comedy,  as  yet  untitled. 
Viola  Richard,  Gene  Morgan,  and 
Spec    O'Donnell   complete   the   cast. 

Assign  Tom  Terriss 

Tiffany-Stahl  has  assigned  Tom 
Terriss  to  direct  "The  Indiscretion  of 
the  Duchess." 


Harry    Wurtzel   has    opene 
an    office   l^s    a    personal    re- 
presentative of  stars,  directors    - 

and  writers. 

*         *         * 

Joe  Schenck,  Jesse  Lasky,  Dou^ 
las  Fairbanks,  Frank  Borzage  ani 
George  Marshall  were  among  tht 
spectators  at  the  tournament  heU 
on  Harold  Lloyd's  nine-hole  count 
071  his  Beverly  Hills  estate.  Twelvt 
professionals  competed  and  Haroli^ 
presented  a  platinum  watch  and 
cigarette  case  as  first  and  seco 
prizes. 


Cast  in  Next  "Our  Gang" 
Lillian  Leighton,  Carolina  Rankin, 
and  Charles  King  have  been  engagedl 
for  supporting  roles  in  the  next  "Ourl 
Gang"  comedy  offering,  which  willi 
be  directed  by  Charles  Ohize  andjl  ^^^-^^ 
Anthony   Mack.  ''""*' 


THE 

lay,  January  24,  1928 WW  ^^^^       DAILV 


-.^B^ 


^^^^^^^^^^^^^^^^^^^^^^^H^^^^^^^^^^^^^^^^S^^M 


^T^HE  JVorld  Almanac^  the  most  widely 

^      quoted  annual^  is  now  on  the  news  stands. 

It  is  a  great   hook^  covering  everything   under 

the  sun^  and  contains  over  nine  hundred  pages. 


THE  FILM  DAILY 
1928  YEAR  BOOK 

[OUT  THIS  MONTH] 
Covers  Only  The  Motion  Picture  Industry 

and  contains 

One  Hundred  Pages  More 
Than  The  World  Almanac 


Covers 

,    _  .  Everything 

A  Great  Book  ^ 

Covering  Goes 

A    Great  Industry  Everywhere 


1 


— 


Ill 


THE 


I'! 


P 


'^^if^ 


DAILY 


Tuesday,  January  24, 


PANTAGES  PLANS  FURTHER 
EXPANSION  IN  SOUTH 


Atlanta — Further  expansion  of  Pan- 
tages  in  the  South  is  now  in  con- 
templation, it  was  indicated  by  the 
visit  here  of  Alexander  Pantages 
head    of   the    circuit. 

Pantages  came  from  New  Orleans 
on  a  direct  route  from  Los  Angeles, 
and  spent  a  day  in  company  with 
Willard  C.  Patterson,  southern  divis- 
ion manager  of  Universal  theaters, 
making  a  survey  of  the  local  theater 
field  generally  and  inspecting  Uni- 
versal's  Capitol,  Atlanta  home  of 
Pantages    vaudeville. 

From  Atlanta  Pantages  proceeded 
to  Birmingham,  where  the  new  Pan- 
tages opened  recently,  and  thence  to 
Memphis  and  Kansas  City.  He  ex- 
pects to  go  directly  from  Kansas 
City  to   his   home   in   California. 

His  swing  through  the  southern 
states,  the  first  Pantages  has  made  in 
many  years,  is  regarded  as  a  pre- 
liminary survey  in  anticipation  of 
further  Pantages  expansion  in  this 
territory. 


Talking  Film  Device 
Work  on  Big  Scale 

{.Continued  from  Page  1) 
and  Radio  Corporation  of  America 
had  acquired  a  substantial  interest  in 
FBO  Pictures  Corporation  and  that 
the  sound  reproducing  and  recording 
method  devised  by  the  engineers  of 
the  three  companies  would  become 
available  to  the  industry.  However 
long  before  this  announcement  was 
made,  the  method  and  equipment  of 
General  Electric  had  been  developed 
and  the  device  shifted  from  the  lab- 
oratory  to   the   factory. 

As  the  guests  of  David  SarnoflF, 
Vice  President  of  R.  C.  A.  and  C.  W. 
Stone  of  General  Electric,  a  visit 
was  made  to  Schenectady  last  week 
by  Joseph  P.  Kennedy,  president  and 
Colvin  W.  Brown,  vice  president  of 
FBO.  They  were  shown  the  manu- 
facturing resources  which  General 
Electric  had  converted  to  the  manu- 
facture of  sound  reproducing  equip- 
ment and  were  advised  that  the  West- 
inghouse  plant  at  Pittsburgh  had 
equally  as  large  a  factory  in  opera- 
tion. 

Westinghouse  and  General  Elec- 
tric plants  are  manufacturing  both 
sound  recording  and  sound  reproduc- 
ing equipment. 


Russian  Films  Shown 
"Czar,  Ivan  the  Terrible,"  pro- 
duced by  the  Sovkino  of  Moscow, 
was  given  its  first  showing  in  the 
United  States  last  night  when  it  was 
shown  to  an  invited  audience  at  the 
auditorium  of  the  Engineering  So- 
ciety Bldg.,  New  York,  under  auspices 
of  the  committee  on  exceptional  pho- 
toplays of  the  National  Board  of  Re- 
view. 


H.  &  H.  Buys  One 
Tuscola,    Tex.— The    Pastime    here 
has  been  added  to  the  H.  &  H.  cir- 
cuit. 


Galls  on  Industry  for 
Stand  on  Measure 

(Continued    from   Page    1) 
ernment  control  and  that  to  take  this 
out   would  remove   its  strength." 

"The  issue  is  now  clean-cut  and 
everybody  in  the  business  understands 
\ib.  meaning  and  purport.  The  ques- 
tion now  plainly  is: 

"Are  you  in  favor  of  government 
control  of  the  motion  picture  business 
or  against  it"? 

"Those  who  advocate  the  Brookhart 
bill  are  for  government  control. 
Those  opposed  to  the  Brookhart  bill 
are  against  government  control.  Now 
is  the  time  for  everybody  to  take  a 
positive  stand  one  way  or  another — 
in  the  open — and  be  responsible  to  his 
fellows  for  all  time  in  the  future  for 
his  position." 

Pettijohn's  statement  is  the  first 
official  one  to  come  from  producer- 
distributor  ranks  on  the  Brookhart 
bill  to  outlaw  blind  and  block  book- 
ing and  arbitrary  allocation  of  pro- 
duct. 

The  Federal  regulation  fear  is  one 
expressed  by  some  exhibitors  in  an- 
nouncing a  hesitant  attitude  toward 
endorsing  or  attacking  the  Brookhart 
bill.  Others,  however,  feel  that  only 
through  Federal  action  can  they 
secure  the  relief  they  say  will  accrue 
from  passage  of  the  Brookhart  bill. 
These  point  out  they  have  been  seek- 
ing unsuccessfully  for  years  to  secure 
the  trade  reforms  embodied  in  the 
Brookhart  bill,  and  declare  that  the 
dc.nger  of  Federal  regulation  is  more 
than  offset  by  the  prohibition  of  blind 
and  block  booking  and  arbitrary  allo- 
cation of  product.  They  do  not  see, 
state  sponsors  of  this  point  of  view, 
how  any  Federal  law  could  be  en- 
acted, without  carrying  with  it  Fed- 
eral   control. 


New  Loud  Speaker  Is  Seen 
of  Benefit  to  Directors 

{Continued  from  Page  1) 
loud  Speaker  a  mile  away.  It  was  said 
to  be  the  first  time  a  human  voice  had 
been  thrown  a  mile  without  distortion. 
The  loud  speaker,  according  to  Dr. 
R.  W.  King,  sound  expert  of  the  tele- 
phone company,  represents  an  ad- 
vance over  the  loud  speaker  now 
used  in  connection  with  Movietone 
and   Vitaphone   sound   reproduction. 


Picture  Only  for  Run  of 
Griffith's  *Drums  of  Love' 

(Continued   from   Page    1) 
the  Liberty,  New  York,  with  neither 
prologue   or    presentation. 

The  picture  is  Griffith's  first  pro- 
duction under  his  new  Cinema  Art 
Corp.  contract,  and  his  first  inde- 
pendent venture  since  1919. 


Callahan  At  Colony 

William  J.  Callahan,  formerly  of 
the  Rialto,  Washington,  has  been  ap- 
pointed assistant  at  the  Colony,  New 
York,  to  work  in  association  with 
Jerry  De  Rosa,  house  manager. 


21  in  "U"  Variety  Chain 

Mansfield,  O.— The  Ohio,  2,000- 
seat  house  built  by  the  Universal- 
Variety  circuit,  has  opened.  The  cir- 
cuit now  controls  21  theaters  in  Ohio. 


DAlUr  TIPS  vnucH  MEAII  DOUAOS  FOC  suowmen 


"Body  and  Soul" 
(M-G-M) 

Used  two  forms  of  cards  for  dis- 
tribution. These  small  cards  fitted  in- 
to an  envelope  that  read  "For  Men 
Only"  and  "For  Women  Only"  as  the 
case  might  be.  Copy  on  the  cards 
given  to  women  read,  "Wives — Do 
you  belong  to  your  husband  Body 
and  Soul?  Is  a  wedding  ring  a  sign 
of  servitude,  a  symbol  of  ownership? 
See  Body  and  Soul."  Copy  on  the 
cards  given  to  men  read,  "Men — If 
you  were  married  to  a  young  and 
beautiful  woman  and  discovered  that 
she  loved  another,  would  you  brand 
her  flesh  so  that  the  world  would 
know  she  belonged  to  you?  See  the 
season's  most  astounding  picture — 
Body  and  Soul  at  the  Garden." — Fred 
O.  Stenker,  Garden,  Davenport    la. 


"Now  We're  In  the  Air" 
(Paramount) 

The  two  large  cut-outs  of  Beery 
and  Hatton  in  minature  planes  from 
the  24-sheet  were  mounted  with  a 
strip  connecting  the  two  which  cov- 
ered the  entire  front  of  marquee.  The 
strip  had  title  of  picture  in  electric 
lighs,  being  connected  to  marquee 
flasher.  The  propellers  were  made 
out  of  very  delicate  timber,  being 
so  attached  that  they  turned  by  wind 
power.  A  buzzer  attached  to  a 
motor,  gave  the  effect  of  a  plane 
motor — and  this  attracted  every 
passer-by. — F.  J.  Miller,  Imperial, 
Augusta,  Ga. 


Brookhart  Messagej 
to  Be  Read  at  Rj 

(Continued    from    Page    1) 

up  to  the  formation  of  the  contSittl 
it  should  have  a  voice  in  its  revi^ 

The   importance   which   the  T 
C.    attaches    to    the    Thursday 
may  be  gleaned  from  the  com: 
named  to  make  arrangements  f 
Included   are   Arthur   Hirsh,   Lei 
Ochs,     Charles     L.     0;Reilly, 
Brandt,   Max  Barr,    Sol   Raives, 
Berman,  A.  H.  Schwartz,  M.  Rac 
Harry    Suchman,    Leo    Brecher 
Rudv    Saunders. 


Ralph  Morrow  Resigns 
From  Pathe  in  South 

Dallas — Ralph  Morrow,  district 
nianager  in  the  South  for  Pathe  since 
absorption  of  P.  D.  C,  has  resigned. 
It  is  understood  that  no  successor 
will  be  named  since  Dan  Michalove, 
who  was  recently  appointed  by  Phil 
Reisman  as  general  representative  for 
Pathe  in  the  southern  states,  will 
have  supervision  over  all  distribution 
of  Pathe  product  in  this  territory. 
Michalove's  duties  include  those  of 
southern  division   sales  manager. 

Other  changes  in  the  local  Pathe 
personnel  announced  by  Michalove 
during  his  recent  visit  were  as  fol- 
lows: appointment  of  Ernest 
Leeves,  former  manager  for  P.  D.  C. 
in  Dallas,  to  the  post  of  manager 
of  Pathe's  Dallas  exchange,  succeed- 
ing J.  L.  McKinney,  who  becomes 
short  subjects  sales  manager  at  the 
exchange. 


Atlanta,  Ga.,  Jan.  20 — Charles 
Henschel,  Short  Subjects  Sales  Man- 
ager for  Pathe  in  the  Eastern  Divi- 
sion, is  expected  to  reach  Atlanta  to- 
day on  a  swing  around  the  exchanges 
in  his  division.  Mr.  Henschel  left 
New  York  several  days  ago  and  was 
due  in  Charlotte,  N.  C.  yesterday. 
On  his  arrival  in  Atlanta  he  will  be 
in  conference  with  Dan  Michalove, 
general  representative  for  Pathe  in 
the  Southern  States,  and  W.  W.  An- 
derson,   local    branch   manager. 


Record  Year  Enjoyed 
by  Para.  During  1* 

(Continued   from   Page    1) 

for    preferred     dividends,    would 
equal  to  $12.83  per  share  on  579, 
shares  of  common,  the  average  issi 
and   outstanding   during  the   year,  as 
compared  with  the  1926  profits  whfcli 
were    equal    to   $10.82    per    share  oe 
459,020  shares  of  common,  the  zva- 
age    issued    and    outstanding    durin; 
the  year  1926. 

The  profits  for  the  fourth  quarter 
are  estimated  at  $2,400,000  as  against 
$1,960,000  in  the  corresponding  quiff- 
ter  of  1926. 

This  estimate  will  equal,  after  pre- 
ferred dividends,  $3.82  per  share  fn 
588,690  shares  of  common,  the  aW- 
age  number  of  outstanding  durag 
the  fourth  quarter  of  1927  as  ag; 
$3.14  per  share  earned  in  the  foi 
quarter  of  1926  on  574,590  sharej 
common  issued  and  outstanding 
ing  that  period. 


IGE 
"Di 
atr 

vaiii 

tiiat  ii 
ran 

night 
W. 
roun 

le  ear 


Q 


by 


uota  Bill  Introduced 
New  Zealand  Solon 


ottl 
Grilt 
■re; 
'rvonf 


(Continued   from   Page    1) 

quota  law,  passed  in  an  effort  to 
the    British   industry. 

The  proposed  law  provides  for  fluj 
licensing  of  film  renters  from  Jan.l  ^'  , 
next,  coincidental  with  the  start jSl -5  W  < 
the  quota  requirements.  The  quol>!  )iii  rei 
will  be  increased  annually  until  158i|i 
Exhibitors  must  show  five  per  ( 
British  and  New  Zealand  picti 
the   year   beginning  next   Jan.    1. 

The    bill   provides   a   tax   on   gross 
rentals  of  five  per  cent  for  New  Zea- 
land   films,    and    seven    and    one-haH 
per    cent    for    British    pictu/es, 
1214     percent  for    foreign    films, 
eluding    American    product.      Indi 
tions   are   that   the   bill  will   not  ^ 
during     the     present     Parliame 
session. 


[■nail's 


New  T-S  Exchange  Manageri 
George  Calderes,  Los  Angeles 
salesman,  has  been  named  manage! 
of  the  Tififany-Stahl  exchange  at  Den- 
ver, and  H.  M.  Lentz,  also  of  tlit 
Los  Angeles  office,  has  been  placefl 
in  charge  of  San  Francisco.  Cal- 
deres succeeds  Able  Davis  wl 
Lentz    replaces    Louis    Reichert 

HI 

Thomas  Carroll  Recovers 

Cleveland — Thomas  Carroll,  man 
ager  of  Loew's  State,  has  recoverei 
from  a  two  weeks'   illness. 


atlraci 


1? 

m   I 


'j«tc 

Mis 

tlat 

's 

score, 


€»NEWSPAPER 
FFILMDOM 


I 


/^LLTHE  NEWS 
ALL  THE  TIME 


:  .  XLIII    No.  21 


Wednesday,  January  25,  1928 


Price  5  Cents 


FOX  BUYS  WEST  COAST 


Pictures 


f  IGH  merit  stalks  through 
'Drums  of  Love."  It  is 
■  a  tragedy,  treated  so  deli- 
y  and  beautifully  by  Grif- 
:hat  in  many  sequences  ap- 
se rang  through  the  Liberty 
night.     Fittingly,   too. 

W.  has  turned  for  his 
ground  to  South  America 
e  early  Nineteenth  century 
against  that  canvass  has 
ted  —  literally  —  a    colorful 

3-  of  youth,  love  and  honor, 
re  the  unusual  and  worth- 
^  are  appreciated  this  pro- 
on  vvrill  .score  instantane- 
.  Where  the  saccharine  is 
mded  the  commercial  fu- 
of  "Drums  of  Love"  is  un- 
nately  in  doubt, 
is  of  the  type  to  which  mo- 
)l pictures  must  turn  if  they 
d  emerge  from  the  quag- 
of  the  obvious  and  dumb. 
Griffith,  of  course,  goes  a 
1  wreath.  The  cast  superb 
iryone.  Lionel  Barrymore 
IS  in  a  splendid  role ;  Mary 
in  responds  to  magnificent 
tion.  Don  Alvarado  regis- 
emphatically. 

the  beaten  track  of  picture  en- 
nment.  Therefore,  welcome, 
ling    that's    different    always    is. 

is  a  film  chronicle  of  the  big 
hunting  experiences  of  the 
n  Johnsons  in  primitive  Africa, 
ing,  and  fascinating.  Not  mere- 
man's  picture,  by  a  long  shot, 
hould  have  seen  how  the  women 

attracted  toward  "Simba"  at 
pening. 

*'Beau  Sabreur** 

1  ited    as    the    fitting    sequel    of 

I  Geste."  Very  satisfying  enter- 
irlent,  but  don't  look  forward  to 
0  er  "Beau  Geste"  because  you're 

r   a    disappointment    if   you    do. 

that     "Beau      Sabreur"     won't 
e<  '.     It's  a  good  picture  and  will 

mty  of  business.     No  worry  on 

score. 

K  A  N   N 


EXHIBITORS  WILLING  TO 
FEDERAL  CONTROL? 


Consensus  of  opinion  of  exhibitors, 
received  to  date  by  the  T.O.C.C., 
New  York,  indicates  that  they  are 
willing  to  risk  Federal  control  in  or- 
der to  obtain  relief  from  blind  and 
block  booking  and  arbitrary  alloca- 
tion of  product,  Arthur  Hirsh, 
chairman  of  the  campaign  commit- 
tee, says.  This  is  the  reaction  to  C. 
C.  Pettijohn's  call  for  all  in  the  in- 
dustry to  state  their  position  on  the 
Brookhart    bill. 

Hirsh,  who  is  handling  arrange- 
ments   for   the    rally   to   be   held   to- 

(Coiitinued    an    Page    8) 


TRADE  COMMISSION  TO 


Washington  Bureau  of  THE  FILM  DAILY 
Washington  —  Power  of  making 
economic  investigations  will  be  re- 
tained by  the  Federal  Trade  Commis- 
sion, it  is  indicated  by  action  of  the 
appropriations  committee  of  the 
House,  in  striking  out  a  clause  to 
prohibit  such  probes.  Rep.  Byrnes 
(Tenn.)  ranking  Democrat  on  the 
committee  had  the  clause  stricken 
out  on  parHamentary  grounds  and 
without  a  vote. 

The  clause  was  inserted  and  should 
be  retained,  alleges  Rep.  Wood  (Rep. 
Ind.)  because  the  commission  is  mak- 
ing investigations  never  contemplated 
(.Continued    on    Fage    8) 


Deal  Being  Closed  for  Purchase 
of  Richard  O.  Hoyt  Syndicate 

Control  of  West  Coast  Theaters,  Inc.,  is  to  be  taken  over  by 
Fox  under  the  terms  of  a  deal  which  has  been  under  way  for  a 
number  of  days.  Fox,  who  holds  a  36  per  cent  interest  in  West 
Coast,  has  arranged  to  purchase  the  stock  now  controlled  by  the 
Richard  O.  Hoyt  Syndicate,  which  gives  the  former  almost  100 
per  cent  ownership  of  the  important  chain  of  Coast  theaters. 

The  Hoyt  syndicate,  composed  of  Richard  Hoyt  of  Hayden, 
Stone  and  Co.  and  a  group  of  First  National  executives  and 
franchise  holders,  was  originally  formed  to  take  over  control  of 
West  Coast  Theaters,  Inc.  The  negotiations  leading  up  to  the 
deal  with  Fox  were  conducted  by  Harold  B.  Franklin,  president 
of  West  Coast  and  Hoyt.  Consummation  comes  on  the  heels  of 
Franklin's  recent  statement  that  West  Coast  intended  to  "go 
it  alone"  and  was  not  amalgamating  with  any  other  company. 

Insiders  have  known  for  some  time  that,  despite  the  sub- 
stantial but  minority  interest  held  in  West  Coast,  Fox  has  not 
been  getting  what  he  deemed  the  proper  break  in  bookings  over 
the  West  Coast  string.  Only  a  few  months  ago,  James  R. 
Grainger  closed  a  first  run  deal  with  Alexander  Pantages  in 
Pacific  Coast  cities,  thus  placing  Fox  product  in  houses  which 
are  opposition  to  West  Coast  in  many  spots. 


CHASE  WANTS  SPECIAL 
COMMISSI^  FOR  FILMS 

Support  will  be  given  the  Brook- 
hart  bill  by  Canon  Sheafe  Chase,  al- 
though he  believes  it  should  be 
nded  so  supervision  will  be 
(Continued    on    Page    8) 


amer 


Distributors  Are  Prepared 

To  Offer  Two  Concessions 


FULL  SHOW  WITH  DISC 
MUSIC  ONLY  OFFERED 


First  presentation  of  a  complete 
picture  program  on  Broadway,  using 
only  phonographic  accompaniment, 
marked  premiere  of  "Simba"  at  the 
Earl  Carroll  on  Monday  evening, 
{Continued    on    Page    8) 


Distributors  will  go  to  Chicago 
next  week  to  attend  the  meeting  of 
the  uniform  contract  committee  pre- 
pared to  offer  at  least  two  conces- 
sions by  way  of  compromise  on 
block   booking. 

At  the  Trade  Practice  Conference 
held  in  New  York  last  October,  the 
deadlock  on  block  booking  which 
well-nigh  disrupted  the  deliberations 
was  broken  finally  by  an  agreement 
which  embraced  six  points.  Clauses 
3  and  4  are  the  two  which  distribu- 
(.Continued    on    Page    8) 


TEN  PER  CENT  ADMISSION 
TAX  BILL  IN  VIRGINIA 


Richmond,  Va. — Vigorous  protests 
are  being  made  by  managers  of  lead- 
ing theaters  in  the  state  against  a  bill 
offered  by  L.  L.  Watts,  blind  member 
of  the  House  of  Delegates,  to  im- 
pose a  tax  of  ten  per  cent  on  ad- 
missions. It  is  contended  that  pas- 
sage of  the  measure  will  ceasQ  ad- 
vances in  the  prices  of  tickets  and 
probably  mean  a  loss  to  a  number  of 
picture  houses. 

Efforts  to  adopt  a  similar  bill  fail- 
ed at  the  1926  season  of  the  legisla- 
ture, when  the  late  Jake  Wells,  local 
(Continued    on    Page    8) 


No  Further  Reduction  to 
be  Made  on  Ontario  Tax 

Ottawa — There  will  be  no  further 
reduction  of  the  Ontario  amusement 
tax  at  the  forthcoming  legislative 
session,  states  J.  D.  Monteith,  pro- 
vincial treasurer.  This  sets  at  rest 
report  that  the  exemption  was  to 
be  raised  from  25  cents  to  50  cents. 


THC 


2 

H 


-<^E^ 


« 


DAILV 


Wednesday,  January  25,  1928  ,  > 


^THE 
«/'FILHDOH 


lllli 


Vol.  XLIII  No.  21  Wednesday,  Jan. 25, 1928  Price  5  Gents 


lOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
Mcond  class  matter  May  21,  1918,  at  the 
riost-office  at  New  York,  N.  Y..  under  the  act 
jf  March  3,  1879.  Terms  (Postage  free) 
CJnited  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way,  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausraan,  Ambassador  Hotel:  'Phone, 
Urexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin—  Lichtbildbuehne,    Friedrichstrasse.    225. 


Financial 


Am.  Seat.  Vtc.  .  .  . 
*Am.  Seat.  Pfd.  .  . 
♦Balaban  &  Katz  . 
*BaI.  &  Katz  Vtc. 
tCon,  Film  Ind  .  .  . 
tCon.  Film  Ind.Pfd. 
Eastman  Kodak  .  . 
East.  Kodak  Pfd.. 
*tFilrn  Inspection. 
♦First  Nat'l  Pfd.. 
Fox  Film  "A"  .... 
tFo.K  Theaters  "A". 
*Intern'l  Project.  . 
ttKeiths    6s    46     .  . 

Loew's.     Inc 

ttLoew's,  6s  41ww. 
ttLoew's,6s41x-war. 

M-G-M     Pfd 

♦M.    P.    Cap.    Corp. 
*Pathe    Exchange     . 
Pathe    Exch.    "A".. 
ttPathe    Exch.    7s37 
Paramount  F-L   . .  . 
•Paramount    Pfd. 
ttPar.Bvvay.5^4s51 
**Roxy     "A"      .  .  .  . 
''*Roxy    Units     .  .  . . 
**Roxy   Common    .  . 
**Skouras    Bros.     .  . 
Stan.    Co.    of    Am.  . 
tTrans-Lux  Pictures 
***United  Art.  Com. 
***United  Art.  Pfd. 
*tUniv.      Pictures.  . 
Univ.     Pict.    Pfd... 
tWarner     Bros. 
Warner  Bros.   "A". 


High 

40;^ 


18/8 

23M 
169 
130 


88K 
2154 

i66J4 
59.5^ 

looM 

25^8 


175^ 
80 /2 

lis 

loi-Zs 

26^ 
28 

40 
50?i 
4 
15 
85 

97/ 
15M 
24 


Low    Close      Sales 

AOVi     40^         700 


24^  .... 

97/8  80 

\Syi  200 

23%  1,400 

•Last  Prices  Quoted   •*Bid   and   Asked  (Over 

the  Counter) 
tCurb  Market  ttBond    Market 


18/8 

235/8 
165/ 
130 


87J4 
20/ 

16654 

107 
100.5-^ 
25M 


17 

80/ 
11354 

162/ 
25/ 
27 

5/ 
39 
49^ 

4 
13 
80 

97" 

2iH 


67% 
73/ 
18/8 
2354 

167/ 

130 
4/ 

106 
87/ 
20/ 
10 

10054 
58/ 

1075^ 

100% 

25% 

7/ 

4 

17 

80/ 

114 

122 

102/ 


50 
4 


200 

4,000 

200 

10 


12,000 
2,500 

'"e 

10,000 

16 

16 
200 


200 

3 

10,500 


800 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley  in   Philadelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant    1040 


Three  U.  A.  Roadshows 
Planned  For  Broadway 

United  Artists'  plans  call  for  bring- 
ing three  roadshow  pictures  to 
Broadway,  in  addition  to  the  run  of 
"Sadie  Thompson,"  which  will  follow 
"Gentlemen  Prefer  Blondes"  into  the 
Rivoli. 

Al  Litchman,  who  has  just  re- 
turned to  New  York  from  the  Coast, 
states  that  John  Barrymore's  "Tem- 
pest" will  be  shown  in  a  Broadway 
legitimate  house  at  $2  prices.  Abra- 
hc.m  Lehr,  vice-president  and  general 
manager  of  Samuel  Goldwyn,  Inc., 
has  arrived  in  New  York  from  Los 
Angeles  to  arrange  for  the  premiere 
in  about  six  weeks  of  "The  Passionate 
Adventure,,''  Ronald  Colman-Vilma 
Banky  picture.  "Drums  of  Love,"  D. 
W.  Griffith  production,  opened  an  ex- 
tended run  last  night  at  the  Liberty. 


Group  of  Film  Notables 
Slated  to  Sail  Friday 

The  Acquitania  which  sails  Friday 
night  for  England  includes  the  fol- 
lowing on  its  passenger  list: 

Blanche  Sweet  and  Marshall  Neil- 
an.  The  latter  will  direct  Gertrude 
Lawrence  in  a  picture  to  be  made 
for  an   English  company. 

Holmes  C.  Walton,  artists  repre- 
sentative who  has  secured  options  on 
a  number  of  important  players,  di- 
rectors and  technicians  for  the  use 
of   British  producers. 

Monty  Banks  who  will  make  one 
picture  for  British  International  Prod. 

Vilma  Banky  who  is  returning  to 
Budapest  on  a  vacation. 

Percy  Marmont  who  will  appear  in 
several  pictures  to  be  made  in  Eng- 
land for  Gotham. 


Loew's  Plans  Baltimore  House 

Baltimore — Loew's,  Inc.,  operating 
the  Century,  Valencia  and  Parkway 
here,  contemplates  a  2,000-seat  house 
in  southwest  residential  district  here, 
it  was  announced  by  Louis  Sidney 
of  that  company  when  he  visited  here 
with  Sam  Denbo,  vice  president  of 
Publix.  Properties  mentioned  as  prob- 
able site  for  theater  are  at  1941-49 
West  Pratt  Street  in  the  vicinity  of 
the  Horn,  800  seats,  and  the  Royal, 
300  seats,  operated  by  Frank  A. 
Hornig. 


Open  with  Gotham  Films 

Two  new  theaters  opened  last 
week  with  Gotham  pictures  as  initial 
attractions.  The  New  State  at  Toledo 
had  "The  Cheer  Leader,"  and  the 
Ambassador  at  Cleveland  showed 
"The  Rose  of  Kildare." 


QUEBEC  TO  HIT  SUNDAY 
SHOWS,  CmiDAnENDANCE 


Quebec — Sunday  closing  and  at- 
tendance of  children  are  major  issues 
facing  exhibitors  of  this  province. 
Efforts  are  to  be  made  to  enforce  the 
"blue"  law.  and  proceedings  are  to 
be  instituted  against  several  theater 
owners  [jy  the  provincial  government. 
Recently,  the  archbishop  at  Montreal 
made  public  a  pronouncement  against 
Sunday   shows. 

Notice  has  been  given  by  Jack 
Nicol,  provincial  treasurer,  of  a  bill 
to  prohibit  children  under  16  from 
attending  theaters.  Under  the  pres- 
ent law,  they  may  be  admitted  when 
accompanied  by  an  adult. 


j^m 


Buy  Queens  Theater 

South  Ozone  Theater,  Inc.,  Daniel 
J.  McCleary,  president,  has  purchased 
from  the  Malbee  Realty  Corp.  the 
property  including  the  theater  located 
al  Rockaway  Boulevard  and  135th  St.. 
South  Ozone  Park,  L.  I.,  together 
with  an  adjoining  lot.  McCleary  in- 
tends to  use  the  lot  to  enlarge  the 
theater.  The  purchasers  operate  the 
Yorkville  Hippodrome,  First  Ave. 
and  78th   St.,  Manhattan. 


Issue  St.  George  Permit 

The  Isle  Theatrical  Co.,  subsidiary 
of  Mose  &  Johnson  Co.,  will  build 
a  $650,000  theater  on  Hyatt  St.,  St. 
George,  L.  I.  The  Board  of  Stand- 
ards and  Appeals  decided  to  remove 
the  restrictions  on  building  in  a  re- 
sidential section  after  the  Building 
Bureau  had  refused  a  permit. 


English  Producer  Here 

A.  E.  Bundy,  of  British  Instruc- 
tional Film.s,  Ltd.,  and  Pro  Patria 
Films,  Ltd.,  two  important  English 
organizations,  arrived  in  New  York 
yesterday  from  London. 


ATTENTION     FOREIGN    DEPARTMENT    MANAGERS 

Want  job  your  foreign  department.  Ex- 
perienced stenographer,  secretary,  sales- 
man and  detail  man.  Speak  and  wrrite 
French,  German,  Spanish.  Business  ex- 
perience London  and  Berlin,  other  Con- 
tinental European  cities.  Expert  knowl- 
edge cables  having  worked  British  and 
American  cable  companies.  Can  cut  your 
cable  bills  to  minimum.  Salary  no  object 
as  ambitioas  break  into  foreign  film  field. 
Write    Box    M-376  c/o    Film    Daily, 

1650    Broadway  N.    Y.    C. 


WE  WANT  YOUR  WORK! 

DEVELOPING  NEGATIVES,  PRINTING,  TITLES 
Specializing  in  Panchromatic 

Prompt  service  and  perfect  satisfaction  guaranteed  by 


GEORGE  "DOC"  HENLEY 

GEORGE  HEINZ 
ERNEST 


STERN 


ozvners  of 


161  Harris  Avenue  Long  Island  City,  N.  Y. 

Phone  Hunter spoint  9097 


Ticket  Tax  Fight  Leader 
Seeks  Mo.  Governorship 

St.  Louis — State  Senator  A.  L.  Mc- 
Cawley  of  Carthage,  Mo.,  who  1., 
the  successful  fight  against  Goverftor 
Baker's  ten  per  cent  amusement  tax 
bill  at  the  last  session  of  the  Gener- 
al Assembly,  has  declared  himself  a 
candidate  for  the  Democratic  nomi- 
nation for  governor.  His.  declaration 
has  been  filed  with  the  secretary  oi 
state.      Primaries   are   in   August. 


Redmond    Schedules    Opening 

East  St.  Louis — Harry  Redmond's 
new  $1,000,000  Majestic  now  undei 
construction  is  scheduled  to  be  dedi- 
cated Feb.  15. 


H 


OR  L  A  C  H  E 


R 


DELIVERY    SERVICE 

Trucks  leave  daily  from  New  York  for 
Trenton,  N.  J.,  Philadelphia,  Pa.,  Wil- 
mington,  Del.,  Washington,  D.  C, 
Baltimore,  Md.,  Richmond  and  Nor- 
folk,  Va. 

OTemight  Service  at  Express  Rate* 

692  Eleventh  Avenue 
Tel.    COLumbus   3774 


CaU 
WAFILMS,  Inc. 

Walter  A.   Futter,  Pres. 

for 

Library  Stock  Scenes 

New  York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 

Bryant    8181    1123    No.    Bronson    kvt. 


I 


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99 


An  Arsen  Lupin  Adven- 
ture   Story   by 
Maurice  Le  Blanc 

ALL  STAR 

Wallace       Beery — Ralph       Lewis — 1 

Laura  La  Plante — Wm.  V.   Mong — 

J.    P.    Lockney — Wedgewood   Nowell 

and 

Other    Notables 

Now   Available  for 

STATE    RIGHT    BUYERS] 

or 
DISTRIBUTORS 

Previousl-v     released     by     Robertson  | 

Cole  Co.,"  Nov.,    1920.      Length   6123] 

feet. 

CELEBRATED  AUTHORS  SOCIETY  LTO. 
68  W.  56th  St.         Circle  ; 


"WE  NEVER  DISAPPOINT" 


rwiHiowFllll 


M:fim 


INCORPORATED 

220WEST42^-°STREE 

NEW  YOPk 


PHONE-CHICKERINC    29^ 


ALLAN  A.LOWNES.CEN.MCR. 


Inesday,  January  25,  1928 


DAILY 


CONFIDENCE! 


"A  ^tandiardi  of  Quality** 


Ferdinand  V.  Luporini,  Inc.  have  acquired  the 
territorial  rights  to  our  pictures  for  Latin 
America. 

We  are  appreciative  of  your  belief  that 

y4.    Carlos 

Will  produce  for  us  a  standard  and  quality  of 
pictures  that  will  meet  with  the  approval  of 
your  customers. 

The  first  of  our  twelve  productions,  "Black  But- 
terflies," adapted  from  the  widely  read  novel  of 
the  same  name,  by  Elizabeth  Jordan,  will  be 
ready  for  screening  early  in  February. 

James  W.  Horne  is  directing.  He  directed 
Buster  Keaton  in  his  picture,  "College." 

The  cast  of  ''Black  Butterflies"  is  made  up  of  the 
finest  talent  available. 

JOBYNA  RALSTON 

MAE  BUSCH 

LILA  LEE 

ROBERT  FRAZER 

CHARLES  KING 

ROBERT  OBER 

RAY  HALLOR 

WILLIAM  TOOKER 

GEORGE  PERIOLAT 

This,  Mr.  Luporini,  is  another  indication  that  we 
intend  to  give  you  the  finest  pictures  in  the 
Independent  Field. 

QUALITY 

DISTRIBUTING  CORPORATION 

George  H.  Davis        A.  Carlos  P.  J.  Richrath 

1540  Broadway  NEW  YORK 


.19 


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Wednesday,  January  25,  ffl 

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REPORTS  ECONOMY  MOVES 
IN  COAST  PRODUCTION 


A  survey  of  economies  effected  in 
Hollywood  since  the  salary  reduc- 
tions scheduled  last  June  has  been 
made  by  "The  Wall  Street  News" 
which  notes  many  economy  moves 
launched  when  the  salary  reduction 
campaign  was  abandoned.  A  gen- 
eral house-cleaning  has  been  ef- 
effected,  with  the  producers  emerg- 
ing in  the  best  operating  positions 
they  ever  attained  in  recent  years, 
the  publication  states. 

"Many  new  economies  were  placed 
in  effect,"  the  article  states.  "The 
companies  have  had  practically  full 
co-operation  of  all  workers  in  this 
regard.  For  instance,  many  of  the 
studio  employes  who  had  previously 
noted  sorne  of  the  company's  money 
being  paid  out  without  it  receiving 
just  returns,  stepped  to  the  fore  and 
voluntarily  advised  the  management 
of  instances  where  savings  could  be 
accomplished  through  new  arrange- 
ments. A  single  large  corporation 
is  understood  to  have  profited  to  the 
extent  of  almost  $1,000,000  in  its  op- 
erating expense  account  since  the 
initial  announcement  made  of  the 
cost   saving  program. 

"While    the    economies    included    practically 


every  phase  of  the  business,  they  were  par- 
ticularly directed  to  production.  Here  manj 
'dead-wood'  players  were  dropped,  some  of 
them  when  their  contracts  expired,  while 
others,  who  were  not  under  contract,  were 
immediately  dismissed  and  still  others  ac- 
cepted reductions  in  their  salaries.  One  of 
the  new  savings  in  the  studios  of  a  large 
producer  has  been  the  use  of  incandescent 
lights  in  place  of  the  former  kleig  lights 
which  have  heretofore  been  used  mainly  in 
the    taking    of    pictures. 

"There  is  little  doubt  that  the  star  system 
is  an  institution  which  is  here  to  stay,  un- 
less the  public  wills  otherwise.  In  the  main, 
motion  picture  patrons  have  not  been  edu- 
cated up  to  a  point  where  they  will  go  to 
see  a  picture  which  probably  has  only  the 
film  company's  name  attached  to  it  to  recom- 
mend it  and  which  does  not  exploit  an  actor 
of  some  prominence,  or  has  not  been  directed 
by  a  director  of  known  prestige.  Of  course, 
there  are  exceptions.  Once  in  a  while  a 
photoplay,  which  has  been  made  by  a  direc- 
tor of  mediocre  quality,  having  a  cast  of 
players  not  well  known  to  the  public,  will 
fare  very  profitably,  because  it  just  hap- 
pens to  strike  the  fancy  of  a  certain  public. 
These   cases   are    rare,    however. 

"Any  adjustments  in  the  star  system  must 
of  necessity  be  handled  most  delicately  by 
film  executives.  They  have  studied  the  situa- 
tion most  carefully  and  have  tried  various 
means  to  cope  with  it.  In  some  cases  where 
a  big  star  has  reached  a  point  where  his 
popularity  is  on  the_  wane,  they  have  dropped 
him  at  the  expiration  of  his  contract,  so  as 
not  to  lose  considerable  money  on  future 
attractions  in  which  the  player  would  have 
appeared. 

"It  is  a  fact  that  the  motion  picture  busi- 
ness is  built  largely  upon  personnel.  Take 
away  the  directors,  the  actors,  the  writers, 
the  stars,  and  you  have  nothing  left  but  a 
highly  organized  production,  distribution  and 
exhibition  machine  with  nothing  to  keep  it 
running. 

"New  faces,  therefore,  shine  forth  on  our 
screen    from   time   to   time.      And   it    is   these 


A    GUIDING    SIGN 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood,  California. 

When  on  your  next  trip  to  Southern  California,  make 
this   famous   hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in  Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time— a  luxurious 
sleepmg  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theatres,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

rhe 

HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


new  faces  that  producers  in  recent  years 
have  made  into  the  stars  of  today  and  to- 
morrow, at  costs  materially  below  those  of 
leading  film  celebrities  of  other  years.  The 
public,  it  is  contended,  tires  of  the  old 
favorites  after  a  spell  and  practically  de- 
mand the  introduction  of  new  personalities 
from   time   to   time. 

"It  is  true  more  attention  has  been  given 
to  theater  acquisitions  and  construction  in 
the  past  few  years  and  during  most  of  1927, 
than  to  other  phases  of  the  business,  because 
the  competition  in  this  particular  branch  has 
been  so  keen.  With  this  expansion  com- 
pleted in  many  instances,  at  least  for  the 
time  being,  more  concentration  has  been  di- 
rected to  the  production  end  of  the  business. 
This  has  been  particularly  the  case  during 
the  last  half  of  1927.  The  aftermath  has 
been  economies  in  operation  and  production 
of  larger  schedules  of  pictures  to  meet  re- 
quirements of  the  houses  which  are  con- 
trolled by  some  of  the  larger  producers.  The 
type  of  pictures  offered  in  a  great  many 
instances    has   also    been    materially   improved. 

"The  concentration  of  the  production,  dis- 
tribution and  exhibition  in  recent  years  in 
the  hands  of  large,  resourceful  organizations, 
has  enabled  the  production  of  a  more  uniform- 
ly high  quality  of  pictures  and  has  prompted 
the  establishment  of  larger  and  better  equipped 
theaters  to  the  ultimate  benefit  of  the  movie 
fan. 

'The  talking  motion  picture  has  not  made 
an  appreciable  impression  on  the  other  forms 
of  presentation  attending  motion  picture  ex- 
hibition in  the  past  year.  The  Vitaphone, 
introduced  in  August,  1926,  and  the  Movie- 
tone, first  publicly  exhibited  in  January 
of  1927,  have  been  successfully  received,  and 
both  seem  to  have  attracted  their  own  special 
audiences." 


E.   E.   Oliver  Hurt 

Cleveland — E.  E.  Oliver,  of  the 
Oliver  M.  P.  Supply  Co.  was  hurt 
in  an  automobile  accident  last  week 
while  he  was  on  his  way  to  deliver 
mechanical  equipment  for  the  new 
Ohio,  built  by  the  Universal- Variety 
circuit  at  Mansfield.  .  Oliver's  car 
turned  turtle.  He  was  taken  to  a 
hospital  at  Wooster,  and  after  treat- 
ment continued  to  Mansfield.  His 
automobile  was  entirely  wrecked,  but 
none  of  the  equipment  was  damaged. 

Zipp  Going  Abroad 

Pittsburgh — Jack  Zipp,  of  Warner 
Bros.,  has  been  granted  a  leave  of 
absence  to  go  to  his  home  in  Buch- 
arest, to  help  settle  an  estate  in  which 
he  is  interested.     Zipp  sails  Feb.   1. 


Wolcott  and   Barck  at  Dover 

Dover,  O.  —  Victor  Wolcott  and 
Sam  Barck  are  again  owners  of  the 
Webber  here.  They  sold  the  house 
some  time  ago  to  George  Chrest. 
Chrest  has  been  fighting  the  Sunday 
"blue"   laws  in  Dover  all  winter. 


Deutsch  and   Shenker   Buy   House 

Cleveland — Sam  Deutsch  and  Max 
Shenker  have  purchased  the  Arion 
from  Ed  Cerveny.  Deutsch  also  has 
the  Sun  here  and  the  Royal  at  Mans- 
field.    Shenker  has  the   Family  here. 


Sharrick    Back    at    Cleveland 

Cleveland — Andrew  Sharrick  has 
returned  to  handle  Universal  exploi- 
tation in  this  territory.  Sharrick  han- 
dled publicity  here  for  Universal  un- 
til last  September,  whe)n  he  was 
transferred  to  the  theater  depart- 
ment. 


$50,000    Fire    Loss 

Martins  Ferry,  O. — The  Pastime 
was  destroyed  by  fire  with  an  esti- 
mated loss  of  $50,000.  Firemen  from 
Wheeling  and  Bridgeport  were  call- 
ed out. 


Newsreel  Editors  to  Talk     t 
at  A.M.P.A.  Tomorrow 


r!  to  1 


ltd  P 

Parac 


Newsreel  editors  are  to  be  guesi 
at  tomorrow's  A.M.P.A.  meeting 
when  they  will  outline  various  phast 
of  newsreel  activity. 

Emanuel  Cohen,  editor  of  Panliiieiit o 
mount  News,  will  discuss  the  genen  rdnvei 
production  of  newsreels  in  the  domes 
tic  field,  while  M.  D.  Klofine,  M-&.1 
News,  will  talk  on  their  general  p  le  iicke 
duction  for  the  foreign  field.  Ray  one  en 
mond  Hall  will  outline  public  want  Three 
in  newsreels,  and  Truman  Talltj  jitted 
Fox  News,  will  discuss  the  talldiij  trasses 
newsreel.  Forrest  Isard,  Kinograns 
will  outline  the  handling  of  news  ly  to  s 
reel  prints  and  E.  B.  Hatrick,  l^  u  -1 
of  Hearst's  newsreel  activities,  tli  )|] 
discuss  special  issues. 

"Fip 
$450,000  Project  for  Beloit 

Beloit,    Wis. — Proposal    to   erect  flChed 
combination  theater  and  hotel  buili 
ing  at  an  investment  of  $450,000  od  <; 
property    purchased    by    the    city  tl 
use  as  a  city  hall  site  was  made  b]  iguresi 
a   Chicago   man   to   the   city   govOT  rr 
ment    recently.      Mayor   W.    K.  Ma- 
gill  was  elected   chairman  of  a  cOBi 
mitee   to   investigate   the   propositfcll  itprs 
The     proposed     building     would    b(  i; 
seven  stories  high  with  the   auditor!' 
um    of   the    theater    seating    I,300v,-1  [.Jact, 


Eagle  River,  Wis.,  Firm  Formed 

Eagle    River,    Wis. — Eagle    Riv« 
Amusement  Co.  has  been  forme^ti  m 
operated   theaters   and   other   amm 
ment  projects,  with  a  capital  of  $^lit 
000.     Members   of   the   company 
August     H.     LeRenzie,    William 
Ashton  and  Margaret  E.  AshtonJ 


Special  Police  in  Arson  Campdgl  ;ey  H( 

Madison,    Wis.    ::^    Mayor    A.aC  promir 


i?lit, 


k-  oi 
cpfciai 


mkw 
say  li 

OIIK 


ma  wf 
reseml 
1  for  tl 
h 
iss  fr; 


Schmedeman    of    Madison    is   co: 
ering  the  appointment  of  sg^cial  fo 
licemen    at    theaters    in    view    of  thi 
recent    fires    which    were    alleged 
have  been  set  by  a  "fire-bug." 
mayor    will    not    burden    the    s! 
houses   with   additional    expenses 
will  name  men  who  are  employe^ 
theaters. 


Flannagan  at   Mt.   Pleasant  r 

Martin,  Tex. — Tracy  Flannagan  Bi 
been  appointed  manager  of  the  J&ii  ije  ^^ 

tin.  9.j|jt!art, 

first 

leng, 

'each 


Civic  Theaters  Buys  Texas  How 
Texico,    Tex. — Civic    Theaters 
of    New    Mexico   has    purchased 
Lyric. 


Reopen  Denison  Theater 

Denison.    Tex. — The    Star    has  |i 
opened    after    being    extensively 
modeled  and  refurnished. 


Rob   Shawnee   Theater 
Shawnee,    Okla.    —    Two    ba; 
broke  into  the  Bison  and  after  t; 
up    the    porter,    escaped    with    $2,1 


Hugo  Fire  Loss 

Hugo,    Okla. — The    Liberty,    optilo  jn, 
ated  by  Griffith  Bros.,  was  destroyj  bus 
by  fire.  tjPi 


■Per 


THC 


esday,  January  25,  1928 


^ggg^ 


DAILY 


liPs  vmcH  MEAn  DOLUos  roc  showmen 


"Dress  Parade" 
(Pathe) 

Reo  agency  ran   and  paid   for 
lies  of  display   space   to  adver- 
special  children's   matinee,   the 
reading,    "The    first   500    school 
n   to   bring   with   them   an   ad- 
ment  of  some  Reo  car  or  truck 
driven  to  the   Capitol  in  Reo 
and   given   free   tickets   to   see 
;    Parade."    The   cost   of  print- 
e   tickets   for   the   kids   matinee 
5rne  entirely  by  the  Reo  corn- 
Three    bus    loads    of    children 
icked  up  and  driven  to  theater 
busses     being     bannered     with 
Parade"    signs    such   as.    "On 
ay  to  see  Dress  Parade — Cap- 
iw."^ — Marsline  K.  Moore,  Cap- 
klahoma   City,   Okla. 


"Figures  Don't  Lie" 
(Paramount) 

11  Check  Protectors  were  shown 

■indow    with    a    lettered    card. 

say   figures   don't   lie   but   un- 

u  use  one  of  these  protectors 

^ures  may  be  changed  and  you 

[emember  that  liars  do  figure." 

indow     also     included     many 

that    had    been    raised,    ink 

.tors,  and  a  still  of  Miss  Rals- 

lat  was   matted  with   title   and 

.te  below. — Chas.  S.  Morrison, 

,  Jacksonville,  Fla. 


"Blue"  Law  Charge  Is 
Dismissed  at  Louisville 

Louisville— Charge  of  violating  the 
Sunday  closing  law  preferred  against 
Paul  Zerilla  in  city  court  were  dis- 
missed by  Judge  Fitzhugh.  Zerilla, 
manager  of  the  New  Grand,  was 
brought  up  on  charges  of  violating 
the  law  during  the  early  part  of  1926. 

Zerilla  testified  he  rented  the  house 
to  a  negro  minister  for  $25  each 
Sunday.  Rogers,  the  minister,  ex- 
plained that  the  show  was  run  to 
raise  funds  to  help  build  a  church 
at  West  Junction.  He  further  stated 
that  an  admission  charge  of  ten 
cents  to  children  and  15  cents  for 
adults  was  made,  but  that  any  una- 
ble to  pay  the  admission  was  admit- 
ted free. 

In  dismissing  the  case  Judge  Fitz- 
hugh agreed  that  it  might  be  neces- 
sary to  charge:  a  small  admission  in 
order  to  prevent  a  certain  undesira- 
ble class  of  people  from  attending 
the  services,  but  he  warned  that  in 
"to  stay  within  the  bounds  of  the 
law"  no  fixed  admission  could  be 
charged. 


"The  Gorilla" 
(First  Nat'l) 

an   dressed   in   a  'Gorilla'   cos- 
nd  wearing  a  mask  that  very 
:fresembled    a    Gorilla,    paraded 
for  three   days  in   advance   of 
Two   special   art   one-sheets 
ss    frame     easels     occupied     a 
ent   spot   in    the    lobby   of   the 
ey   Hotel   and   in   the   window 
prominent    drug    store. — -J.    L. 
ight,   Capitol,   Macon,  Ga. 


"7th  Heaven" 
(Fox) 

uee    contained    a    beaverboard 

representing  a  flight  of  stairs 

n   steps.     Each   step  was  let- 

i/ith  some  word,  such  as  Faith, 

k'4Hope.  Courage,  etc.  At  the 
stairs  was  a  large  cut-out  of 
jflfect  with  the  title  of  picture 
oned  in  electric  lights.  Each 
se  had  electric  lights  which 
attached  to  the  flasher — the 
first  lighting  at  the  bottom 
en    going    up    each    step    and 

\X.    reaching    title    of   picture. — F. 

M  ;r.  Imperial,  Augusta,  Ga. 


Cutting  Chaplin  Film 
London — Wheeler  Dryden,  remem- 
bered for  the  characters  he  played  in 
Fitzpatrick's  "Famous  Music  Mas- 
ters" series  of  one-reelers  has  been 
in  England  for  the  past  six  months 
as  assistant  director  for  Syd  Chaplin. 
The  comedian's  picture,  a  screen  adap- 
tation of  the  stage  farce,  "A  Little- 
Bit  of  Fluff"  recently  was  completed. 
Dryden  is  now  assisting  in  assembl- 
ing and  cutting.  The  film  will  be  re- 
leased by  M-G-M. 


"Underworld" 
(Paramount) 

was  cut  in  the  'flash  from 
zzle  of  the  policeman's  pistol 
he  held  in  his  hand'  as  de- 
on  the  six-sheet.  This  hole 
;  (|^ered  with  red  crepe  paper  and 
t  in  the  background  was 
d  with  a  flasher  button  that 
Dflf  and  on.  All  lights  in  the 
presented  a  red  and  purple 
D  give  the  picture  a  dim  and 
ous  atmosphere. — Tom  Hol- 
mperial,   Columbia,   S.   C. 


Butler  Leases  Oshkosh  House 

Oshkosh.  Wis.— -Ferrell  E.  Butler, 
associated  with  Balaban  &  Katz  in 
charge  of  exploitation  work  out  of 
the  Chicago  office,  has  secured  a 
leave  of  absence  of  a  year  and  will 
operate  and  manage  the  remodeled 
Grand  Opera  House  at  Oskosh.  But- 
ler will  present  vaudeville  features  on 
Sundays  and  Mondays  and  the  rest 
of  the  week  will  be  given  over  to  a 
stock  company. 


Col.  Orr  Building  Another 

Birmingham.  Ala. — Col.  Thomas  E. 
Orr,  of  Marshall  County  Enterprises, 
operating  three  theaters  in  the  Sand 
Mountain  district,  states  work  will 
begin  at  an  early  date  on  his  new 
theater  at   Guntersville. 


Strickland  at  Jacksonville 

Jacksonville,  Ala. — C.  W.  Strick- 
land, formerly  of  the  Lyric  at  An- 
niston,  now  is  manager  of  the  Pal- 
ace. 


li| 

M 

i 

b: 

Dr 

.St 

"•y 


Birmingham   Strand    Closed 
Birmingham,    Ala. — The    Strand 
closed   for   remodeling. 


Steel   at   Gadsen,   Ala. 

Gadsen,  Ala. — -W.  C.  Steel,  a  new- 
comer to  the  theater  business,  is  op- 
erating  the   Dixie,   a   colored   house. 


Sunday  Concerts  Not  Illegal 

Pittsburgh — Symphony  concerts  on 
Sunday  are  not  a  violation  of  the 
antiquated  "blue"  law,  the  county 
court  here  has  ruled. 


NEW  YORK  EVENING  JOURNAL 
THURSDAY,  JANUARY  19th,  1928 


ABIE  FINDS  'KRAZY  KAT'  A 
'THRILLISH'  PICTURE 


By  "ABIE  THE  AGENT." 
Per  Harry  Hershfield. 

"Thii'd  down  and  one  yard  to  go" — doe.sn't  that  stir  your  college 
spjrit,  MinsK.  even  if  you  only  went  to  night  school?' 

"Red"  Grange,,  in  his  most  swiftish  movements,  couldn't  excite  you 
more  than  Krazy  Kat,  at  the  Rivoli  Theatre! 

That  immortal  figure  of  George  Herriman's — Krazy  Kat.  the  never 
to  bo  forgotten  comic.  You  have  had  your  heart  paljiitating  at  hi.s 
million  and  one  drolleries — his  love  for  Ignatz — receiver  of  more  love 
taps  on  his  bean  by  a  brick,  than  Peggy  Joyce  has  diamond.s! 

Regardless  of  hie  hectish  life,  Kragy  Kat  lives  anew  in  the  hands  ol 
Charles  B.  Mintz,  the  producer.  And  being  distributed  by  Paramount. 
there  can  be  nothing  but  a.  great  future  for  our  beloved  hero! 

Talk  about  heroes,  you'll  he  animated  by  his  hundred-yard  run,  as 
are  the  pictures  themselves! 

They  are  perfect,  animated  draughtsmanship— smooth  as  possible 
and  no  effort  on  the  eye! 

The  only  effect  on  the  eye  is  on  Krazy  Kat's  head,  in  that  thrillish 
picture  called  "Gridironed." 

With  twenty-one  elephants  on  him,  our  Krazy  does  lii.s  "stuff"  and 
brings  his  side  to  victory! 

Positivel,  Minsk,  I  was  just  as  excited  as  cue  of  Harold  Lloyd's 
football  masterpieces.  Mr.  Miuiz  has  seen  to  it,  that  the  spirit  ol 
George  Herriman's  cartoon  is  in  every  movement! 

My  own  cartoon,  Abie  the  Agent,  should  be  so  good,  is  all  I  asl;! 

I  say  congratulations  to  the  producers  and  to  the  heart  and  brain 
of  our  own  beloved  George  Herriman — the  artist's  artist! 


In  special  2-coluinn  review.  New  York 
Eve.  Journal  with  680,000  circulation, 
hails  merits  of  Paramount-Mintz  cartoons. 


M 


ore 


proof 


of  Paramount'S 

leadership  in 
Short  Features! 


0/^1  LY      Wednesday,  Jan.  25,  1928 


Gloria  Swanson  -  Kennedy  Deal? 


"Show  Boat"  to  be  Directed  by  "Bill"  Howard— Incandescents  Only  at  New  Mack  Sennett  Studios — 
Universal  Not  to  Renew  Jean  Hersholt  Contract— Caddo  Planning  New  Milestone- Wolheim  Special 


Me  SOI 


^rp. 


PICTURES  TO  BE  MADE  AT 
EBO  UNDER  PLANS 


Gloria  Swanson  is  reported  negoti- 
ating with  Joseph  P.  Kennedy  for 
production  of  a  series  of  specials. 
The  pictures  would  not  be  released 
through  FBO,  but  through  United 
Artists  under  the  plan,   it  is   stated. 

Production  of  the  next  Swanson 
picture  on  the  FBO  lot  is  planned 
by  the  star,  it  is  understood.  Will 
Le  Baron,  FBO  production  chief  is 
to  supervise  the  first  picture  under 
the  arrangement. 


Joseph  P.  Kennedy,  FBO  presi- 
dent, will  not  be  reached  in  New 
York  Tuesday  for  a  statement.  His 
office  reported  he  was  absent  from  the 

city. 


Caddo  Film  to  Expose 
Card  Sharps  on  Liners 

Wilson  Mizner  and  Carl  Har- 
baugh  have  completed  an  original 
which  Caddo  Prod,  will  film,  with 
Lewis  Milestone  directing.  Louis 
Wolheim  is  to  star.  The  picture  is 
an  expose  of  card  sharps  on  trans- 
Atlantic    liners. 


Murnau's   Next   Chosen 

"The  Mud  Turtle"  is  expected  to 
be  chosen  as  F.  W.  Murnau's  next 
picture,  on  completion  of  "The  4 
Devils." 


Next  Zane  Grey 

John  Waters  is  making  prepara- 
tions to  direct  Zane  Grey's  story, 
"When  Romance  Rides,"  for  Para- 
mount. 


Ripley  Working  on  Langdon  Film 

Arthur  Ripley  now  is  working  on 
the  next  Harry  Langdon  film  for 
First  National. 


Brabin  Directing  "Burning  Daylight" 

Charles  Brabin  is  directing  "Burn- 
ing Daylight,"  Jack  London  story  for 
First  National.  New  additions  to  the 
cast  are  Edmund  Breese,  Howard 
Truesdell  and  Fred  Malatesa. 


New  Fox  Comedy  in  Work 

Billy  West  is  directing  "Jack  and 
Jilled,"  new  Fox  comedy.  In  the 
cast  are  Marjorie  King,  Harry  Dun- 
kinson,  Pat  Cunning,  Dorothea  Wol- 
bert,  Bud  Jamison,  Nick  Copeland 
and  Addie   McPhail. 


Damon  Runyon  Expected 

Damon  Runyon,  sports  writer,  is 
expected  here  to  supervise  the  film- 
ing of  his  original  called  "The 
Geezer,"  if  Edward  J.  Montagne 
scenario  editor-in-chief  of  Universal 
has  his  way. 


Jean  Hersholt  Reported 
Planning  to  Free-Lance 

"Grease  Paint"  by  Svend  Gade 
has  been  slated  as  the  next  Universal 
picture  and  it  is  possible  that  Her- 
sholt will  star  in  it.  as  a  free-lance 
player.  Recently  it  was  announced 
that  "The  Braggart"  by  Benjamin  S. 
Cutler  had  been  purchased  as  a  Her- 
sholt vehicle. 


WORK  PROGRESSING  AT 
NEW  $800,000  PLANT 


Only  incandescent  lighting  will  be 
used  at  the  new  Mack  Sennett  studio, 
with  kleig  lights  entirely  discarded. 
The  new  plant,  being  built  at  a  cost 
of  $800,000,  is  to  open  next  Spring. 
Sennett,  meanwhile  has  ceased  pro- 
duction. 

Installation  of  machinery  and 
equipment  at  the  new  studio  is  under 
way.  Fifteen  of  the  18  buildings  are 
nearing  completion. 


Pichel    Writing    Adaptation 

Irving     Pichel,    stage     director,     is 
writing  an  adaptation  for  M-G-M. 


Price    Starting    Work    Soon 

Oscar  Price  is  preparing  to  start 
production  at  the  San  Mateo  studios. 
He  recently  formed  the  Consoli- 
dated  Pictures   Corp.,  of  California. 


Gasnier  Writing  Bow  Original 

Director    Louis    Gasnier   is    writing 
an   original   for   Clara   Bow. 


Directing   "Marry  the  Girl" 

Phil  Rosen  is  directing  "Marry  the 
Girl"  for  Joe  Rock.  It  is  a  Sterling 
picture  with  Barbara  Bedford,  Rob- 
ert Ellis,  Roscoe  Karns,  Freddie 
Burke. 


Vaudeville  Tour  for  Mix 

Tom  Mix  has  signed  for  a  vaude- 
vill  tour  of  ten  weeks,  which  will 
precede  his  departure  for  the  Argen- 
tine to  make  westerns  under  a  two- 
year  contract. 


McKibney  Returns  from  Abroad 

Donald  McKibney,  author  of 
"Two  Arabian  Knights,"  has  return- 
ed  from    Europe   to   write   originals. 


Returns    to    M-G-M    Studios 

Monta  Bell  has  returned  to  the 
M-G-M  studio  after  a  ten  weeks'  trip 
to  Europe. 


McCoy  Back 

Tim  McCoy  has  returned  to  the 
M-G-M  studio  from  a  visit  to  New 
York. 


HOWARD  TO  DIRECT  "SHOW 
BOAT"  FOR  UNIVERSAL 


William  K.  Howard,  as  exclusively 
predicted  by  THE  FILM  DAILY 
Oct.  7,  1927,  is  to  direct  "Show  Boat" 
for  Universal.  Production  of  the 
picture  is  to  start  around  April  1,  af- 
ter the  studios  reopen.  Howard  is 
being  loaned  to  Universal  by  De 
Mille,  to  whom  he  is  under  contract. 

Ill  health  of  Harry  Pollard  who 
has  been  slated  to  direct  the  picture, 
is  the  declared  cause   of  the   change. 


FBO  to  Produce  Two  True 
Story  Pictures  in  Deal 

Contract  between  FBO  and  True 
Story  Magazine,  McFadden  publica- 
tion, call  for  production  by  FBO  of 
two  stories  published  by  the  mag- 
ai'ine.  The  pictures  will  be  released 
on  the  1928-29  program.  Other  Mc- 
Fadden publications  will  join  in  pub- 
licizing the  pictures.  William  Le 
Baron,  FBO  production  chief,  now  is 
reviewing  unpublished  prize  material 
which  will  be  used  for  the  first  pic- 
ture. 


Going  Abroad 
Betty  Bronson  will  accompany 
Blanche  Sweet  and  Marshall  Neilan 
to  Europe.  While  abroad.  Neilan 
will  direct  an  English  picture,  star- 
ring   Gertrude    Lawrence. 


Douglas  with  "U"? 
Georgena  Douglas  is  reported  join- 
ing  Universal   either   as    a   player    or 
technical    supervisor   of    "Broadway." 


M-G-M  Lead  for  Marceline  Day 

Marceline  Day  is  reported  to  have 
been  cast  for  the  lead  in  the  Karl 
Dane-George  K.  Arthur  vehicle, 
"Detectives,"  which  Chester  Frank- 
lin  is   directing  for   M-G-M. 


Serial  Schedule   Revised 

Weiss  Bros.  Artclass  Pictures  has 
rearranged  its  serial  release  schedule, 
with  "The  Police  Reporter"  to  pre- 
cede "The  Mysterious  Airman.  The 
police  reporter  is  in  ten  episodes  and 
co-featured  Walter  Miller  and 
Eugenie  Gilbert.  The  story  is  by 
Arthur  B.   Reeve. 


Hagen  in  Films 

Walter  Hagen,  golf  champion,  is 
reported  considering  an  ofler  to  ap- 
pear in  a  series  of  films  in  which  he 
would   co-star. 


Thomson  Lead  for  Edna  Murphy 

Edna  Murphy  has  been  cast  as 
lead  opposite  Fred  Thomson  in  "Sun- 
set Legion." 


A  Little 

from  ** Lots'* 


By   RALPH    WILK 


Holly 

II^DDIE  GRIBBON,  Bill  Ha 
^  Herman  Raymaker  and  S. 
don  Michie  were  among  the 
who  watched  "Red"  Grange's  1 
over  Ernie  Nevers'  team.  Eddi 
football  enthusiast  and  believe 
professional   gridiron   sport   wou 

verj'    successful    in    Hollywood. 

*  *         * 

In    the    wee    hours    of    a    n 
moryting,    Hollywood    had    a 
storm,    and   Hank    Mann    did 
"ice    skating"    for    the     benefi\ 

friends. 

*  *         * 

Among    the    boys    who    saw 
in    action    were    Ted   Wilde,    Noi 
Taurog,    Charles   Parrott,   Bill 
Jack    Mintz    and    Jerry    Asher, 
had  been  guests  at  a  party  give] 
Roland  Asher.     By  the   way,  jui 
keep    the    record    straight,    we 
state  that  it  was  Jerry,  and  not 
and,  who  was   mistaken   for  a 
star. 

*  *         * 

Peavey  Wells,  who  has  a; 
peared   in   several   FBO   pn 
ductions,    is   recovering    fri 
an     operation     for     appendi 

citis. 

*  *         * 

J.  Walter  Ruben,  who  wroi 
the  adaptation  for  "Under  tl 
Tonto     Rim,"     wrote     "Quic 
Lunch,"   in   collaboration   wil4fg 
Harry  Fried  and  Sam  Mintz, 


Our  Passing  Show:  Mrs.  Sai 
Goldwyn  and  guests  visiting  vLhl^X 
Paramount  studio ;  Billy  BWf>  -  U 
looking  at  some  property  in  thm  ci  Co 
cinity   of   Western  Ave.   and  Hfj^iwm 


lirtresi 


wood  Blvd.,  and  giving  himself 
mental  kicks  for  not  having  ho 
it  years  ago. 

*         *         * 

It  would  not  be  surpnsml 
Kathryn  Crawford  wins  an  atf 
tive  film  contract.  The  sprij 
dancer  and  singer  is  appearir 
"Hit  the  Deck"  and  producers] 
directors  have  passed  favofl 
comments  on  her  work. 


Lederer  and  Lloyd  Cast 
Otto  Lederer  and  Jack  V.  L| 
have  been  cast  in  the  next  Hal  R< 
comedy  co-starring  Stan  Laurelj 
Oliver  Hardy.  Ed  Kennedy  i( 
rector. 


Grant  and  Vera  Lewis  Addeo 

Lawrence  Grant  and  Vera  ] 
have  been  cast  in  "Something 
ways  Happens." 


1  "I  the 

I  fights 

ItoUfi 

,iai  asli 

jTliel 

Ittee.   ■ 

pjon  for 

no ; 

I  innter 

1  i"  Siri 

fye  to  I 

iff  Sec 
« a  I, 
ky  I 

'    If 

"the 
Id  art 

pv.es»a, 
"fratioi, 


THE 


esday,  January  25,  1928 


nd  That's  That 


By  PHIL  M.  DALY 


:Y-SEVEN  years  ago,  A.  H. 
iannini  was  born  in  a  hum- 
ooming  house  at  San  Jose, 
lie  son  of  poor  Italian  parents, 
he  is  president  of  the  Banc- 
orp., and  has  just'  placed  his 
for  1927,  amounting  to  $1,- 
),  at  the  disposal  of  the  Uni- 
'  '  of  California.  There's  ro- 
for  you,  and  a  splendid  gesture 
jne  whom  the  picture  industry 
)me    to    love   and   respect. 


Beach  was  medalist  in  the  18- 
ualifying  round  of  first  win- 
impionship  toiirnameyit  of  the 
s  and  Writers  Golf  Ass^n.  at 
Beach. 


lur  S.  Kane,  3rd,  last  week 
his  entry  onto  the  vast  stage 
and   took   three   bows,   at   the 

of  Screenland  Hospital,  Cul- 
ity,  Cal.  Arthur,  3rd,  if  he 
5  in  the  footsteps  of  his  grand- 

and  his  daddy  is  bound  to  be- 
i  film  man,  for  his  grandfather 
nur   Kane,  former  president  of 

dozen  motion  picture  compa- 
;Jjncluding    Realart,    Select    and 

t,  and  is  at  present  connected 
he  De  Mille  studios  as  story 
Arthur,  Jr.,  is  at  present 
r   of   advertising   and   publicity 

lumbia    Film   Exchanges. 


actress  was  late  for  rehearsal 
IS  excusing  herself  to  the  pro- 

5   been  waiting  at  the   beauty 

list's  for   the   last   hour,"   she 

ted. 

producer  was  in  a  thorough- 
temper. 

ee,"  he  said,  "and  she  didn't 

p,  eh?"— The  Quill. 


ew  York  press  agent  dreamed 
ight  he  had  been  appointed 
ty  representative,  and  woke  his 
family  up  laughing. — N.  Y. 
ig  World. 


sreels  Ask  U.S.  Protest 
Against  Olympic  Ban 

5  —   Unofficial   protest   by   the 
of     Commerce     is     asked     by 
;an  newsreel  companies  against 
of    the    games    committee    in 
rights    to    film    the    Olympic 
to    Ufa.      The    American    em- 
has   asked   the   commercial   of- 
The    Hague   to   approach    the 
ttee.       Ufa     has     secured     the 
sion  for  the  Amsterdam  games, 
!;h    no    action    has    been    taken 
winter  sports  to  be  held  next 
in    Switzerland. 


T 


)< 


ye  to  Discuss  Film  "Secrets" 
vie  Secrets  and  Why"  is  the 
of  a  lecture  to  be  given  to- 
V  by  Terry  Ramsaye  at  the 
School  for  Social  Research  at 
;st  23rd  St..  New  York.  He  will 
;  "the  relation  between  Mr. 
and  art,"  "The  Super-men  of 
5vies"  and  "  'Comes  the  Dawn' 
beration  from  the  Dictation  of 
jmb-Bells." 


Cut  Vaudeville  Bill  for 
the  "Patent  Leather  Kid" 

Kansas  City  —  The  Mainstreet, 
junior  Orpheum  house,  will  dispense 
with  its  stage  show  the  week  of  Feb. 
12  during  the  showing  of  "The  Patent 
Leather  Kid."  The  theater  will  pre- 
sent a  straight  picture  policy  for  this 
week  only.  Admission  prices  will  be 
advanced.  After  its  showing  here, 
the  picture  will  be  booked  into  the 
Liberty  for  an  indefinite  run. 


Washington — Opening  day's  re- 
ceipts at  the  Metropolitan  showing 
"The  Patent  Leather  Kid"  broke  the 
house  record  by  several  hundred  dol- 
lars. 


San  Antonio — William  Epstein  of 
the  Aztec  reports  opening  with  "The 
Patent  Leather  Kid"  to  capacity, 
turning  thousands  away  at  the  night 
shows. 


Film  Exports  Reached 
New  Low  Level  in  Nov. 

Washington   Bureau   of   THE   FILM   DAILY 

Washi'ngton — Motion  picture  ex- 
ports for  November  dropped  to  the 
lowest  figure  recorded  since  June, 
1927,  with  a  total  of  21,004,590  ft. 
valued  at  $662,844,  it  is  shown  by 
figures  made  public  by  the  Dept.  of 
Commerce. 

Exports  by  classes  for  the  month 
were  as  follows:  positives,  16,361,979 
ft.  valued  at  $422,759;  negatives,  727,- 
021  ft.  valued  at  $141,559;  raw  stock, 
2M7.737  ft.  valued  at  |73,111,  and 
shipments  to  non-contiguous  terri- 
tories, 1,577,853  ft.  valued  at  $25,415. 


German-Austrian  Pact 

for  Joint  Production 

Washington   Bureau    of    THE    FILM   DAILY 

Washington  —  Mutual  agreement 
has  been  concluded  recently  between 
the  Terra-Film  A.-G.,  Berlin,  and 
the  Panfilm  A.-G.,  Vienna,  according 
to  which  the  Panfilm  is  to  distribute 
the  product  of  Terra  in  Vienna, 
Prague,  Budapest,  Bucharest,  Zag- 
reb, Krakow  and  Warsaw.  Terra 
is  interested  financially  in  the  Pan- 
film    and    plans    joint    production. 


Gets   Argentine   Post 

William  Fait,  formerly  manager  of 
First  National's  Mexican  office,  sails 
Jan.  28  aboard  the  S.  S.  American 
Legion  for  Buenos  Aires  where  he 
will  take  over  supervision  of  First 
National's  distributing  interests  there. 
1  he  company's  product  is  now  being 
handled  through  Max  Glucksmann 
and  M-G-M  and  Fait's  activities  will 
center  around  these  two  concerns. 

Succeeding  Fait  as  manager  of  the 
Mexico  City  branch  is  Robert  Mc- 
Farlane,  formerly  assistant  manager 
of  that  exchange.  McFarlane  has 
been  associated  with  First  National 
for  a  number  of  years. 


Far   Northwest   Regional   Moves 

Seattle— "M.  P.  Record,"  Far 
Northwest  trade  regional,  has  moved 
to  new  quarters  at  2419  Second  Ave. 


Williams  at  Grand,  Cedar  Rapids 

Cedar  Rapids,  la. — The  Grand  now 
is  under  management  of  F.  E.  Wil- 
liams. 


Live  Ne^rs 

doesn  't 
Write  Itself— 


•^Z^ 


IF  news  is  to  be  live  when 
II  it  gets  into  print,  some- 
one must  be  on  the  spot 
to  get  it,  write  it,  and  if  neces- 
sary wire  it  to  the  press-room. 

That's  why  THE  FILM 
DAILY  has  active  corre- 
spondents in  Los  Angeles, 
Washington,  London,  Paris, 
Berlin  and  every  exchange 
centre. 

There  can  be  no  second-hand 
news  in  a  publication  which 
aims  to  set  the  pace  in  reader 
interest. 


^^tk 


DAILV 


Wednesday,  January  25, 


Offer  Compromise  On  Block  Bookin 


Distributors  Prepared 
To  Offer  Concessions 

(Continued    from    Page    1) 

tors  propose  to  include  in  the  revised 
contract  slated  to  develop  out  of  the 
Chicago  meeting. 

Clause  3  deals  with  pictures  offen- 
sive because  of  racial  or  religious 
subject  matter.  Clause  4  gives  the 
exhibitor  the  right  to  cancel  ten  per 
cent  of  a  contracted  block  of  pictures 
by  paying  one-half  of  the  stipulated 
price. 

If  distributors  are  successful  in 
their  efforts  to  have  these  clauses  em- 
braced in  the  contract,  they  are  ex- 
pected to  go  to  Washington  in  Feb- 
ruary when  a  hearing  on  the  Brook- 
hart  bill  against  block  booking  is  held 
and  tell  the  Congressional  commit- 
tee that  outside  regulation  is  unnec- 
essar}',  pointing  to  the  within-the- 
industry  efforts  to  iron  out  prob- 
lems as  evidenced  by  the  contem- 
plated action  in  Chicago. 

Trade  Commission  to 
Retain  Probing  Power 

(.Continued  from  Page  1) 
by  the  law  creating  it.  Some  of  the 
members  of  the  commission  are 
"wild-eyed  dreamers,"  he  contends, 
stating  that  some  were  proposing  that 
no  corporation  be  permitted  to  do 
business  without  a  license. 


"Sunrise"  Sets  Record  In 
First  Week  at  Philadelphia 

Philadelphia— First  week  of  "Sun- 
rise" ending  last  Saturday  was  bigger 
than  that  of  any  of  the  three  pre- 
vious pictures  playing  at  the  Locust, 
on  a  two-a-day  basis.  Fox  says.  The 
Locust  opened  last  August  with  "7th 
Heaven,"  which  in  its  first  week 
grossed  $4,626  less  than  "Sunrise." 

This  was  followed  by  "The  Jazz 
Singer,"  which  did  $4,672  less  than 
last  week's  business  on  "Sunrise." 
"What  Price  Glory"  opened  at  the 
Locust  last  April  and  approached  the 
'Sunrise"  figures  but  on  the  first  days 
"Sunrise"  did  $1,490  better  than 
"What  Price  Glory."  Usually  heavy 
advance    sale    is    reported. 


Jersey    Chain    Operators    Honored 

M.  Kutisker,  R.  Schoen,  M.  H. 
Kleban  and  M.  H.  Kutinsky,  own- 
ers of  New  Jersey  Theatrical  Enter- 
prises, operating  a  chain  in  Jersey 
City,  were  tendered  a  banquet  at  the 
Elks'  Club,  Jersey  City,  by  employes. 
Each   was   recipient   of   a   gift. 


Gallagher  at  Streator 

Streator,  111.— G.  T.  Gallagher, 
former  manager  of  the  Central  Park, 
Chicago,  has  been  appointed  general 
manager  of  the  Great  States  house 
here. 


Fire  at  Eldorado  House 
Eldorado.  111. — The  new  Orpheum 
was  damaged  by  fire  believed  to  be 
of  incendiary  origin.  The  fire  de- 
partment had  difficulty  extinguishing 
the  blaze. 


Text  of  Block  Booking  Concessions  Offered 

3.  If  any  exhibitor  shall  claim  within  a  reasonable 
time  prior  to  the  date  fixed  for  the  exhibition  of  any  pic- 
ture included  in  any  block  leased  by  him  that  such  pic- 
ture will  be  offensiv;e  to  the  clientele  of  his  theater  be- 
cause of  racial  or  religious  subject  matter,  such  claim 
shall  be  arbitrated  by  the  board  of  arbitration  of  the 
proper  zone,  and,  if  sustained,  such  exhibitor  shall  be  re- 
lieved of  obligation  to  take  and  pay  for  such  picture. 

4.  If  any  exhibitor  who  has  purchased  an  entire 
block  of  pictures  offered  by  any  distributor  so  elects  with- 
in a  reasonable  time  prior  to  the  date  fixed  for  exhibition 
of  any  picture  included  in  such  block,  such  exhibitor  may 
refuse  to  take  such  picture  by  paying  one-half  the  allocated 
price  thereof,  provided  that  the  picture  so  rejected  out  of 
any  block  shall  not  exceed  ten  per  cent  of  the  number  in- 
cluded in  such  block,  and,  if  a  rejected  picture  is  resold  by 
the  distributor,  one-half  the  net  price  received  on  such 
resale  shall  be  credited  against  the  exhibitor's  obligation  in 
respect  of  such  picture  up  to  the  amount  of  such  obligation. 


Exhibitors  Willing  to 
Risk  Federal  Control? 

(.Continued    from    Page    1) 

morrow  by  the  organization,  made 
public  stand  of  three  New  York 
congressman  on  the  Brookhart  meas- 
ure.     These   follow: 

Congressman  Dickstein:  "I  have 
j'our  letter  of  Jan.  16th,  asking  my 
opinion  about  the  evils  attendant  up- 
on the  fact  that  the  Hollywood  mag- 
nates are  stifling  independent  motion 
picture   theater  owners  in  the  city. 

"My  sympathy  is  with  you  in  this 
fight.  *   *  * 

"Senator  Brookhart's  bill  covers  the 
situation   very   fully. 

"I  believe  the  passing  of  the  Brook- 
hart  Bill  will  put  an  end  to  the  ne- 
farious practices  of  the  Hollywood 
'giants.'  " 

Congressman  Boylan:  "I  am  against 
Block  Selling  and  Blind  Booking.  I 
am  for  Independence  of  the  films 
without  restriction  by  the  giant  Pro- 
ducer." 

Congressman  Kindred:  "In  the  in- 
terest of  the  great  American  public 
and  in  common  fairness  to  the  inde- 
pendent exhibitors,  the  distribution 
of  copyright  moving  pictures  should 
be  brought  under  the  regulation  and 
operation  of  the  law  proposed  by  U. 
S.  Senator  Brookhart  or  some  sim- 
ilar  measure." 

A  number  of  exhibitor  organiza- 
tions of  the  nation  are  sending  repre- 
sentatives to  the  rally,  according  to 
Hirsh. 


Ten  P.  C.  Admission 
Tax  Bill  in  Virginia 

(Continued    from    Page    1) 

theatrical  magnate,  was  among  those 
who  vigorously  opposed  the  proposed 
law.  Managers  of  numerous  places 
of  amusement  are  expected  to  appear 
at  a  public  hearing  today  before  the 
House  finance  committee  in  opposi- 
tion to  the  pending  bill. 


Full  Show  With  Disc 
Music  Only  Offered 

(Continued    from    Page    1) 

showing  at  $2  top.  The  presentation 
is  continuing  for  an  indefinite  run. 
Advance  sale  Monday  was  $17,000, 
according  to  Frank  R.  Wilson,  of 
Martin  Johnson  African  Expedition 
Corp.,    sponsor    of    the    showing. 

Highlight  of  the  showing  is  the 
Movielustration  offering  of  "Song  of 
Safari,"  an  animated  song  reel,  syn- 
chronizing singing  of  the  special  song 
dedicated  to  the  picture,  with  films 
on  the  screen. 

The  showing  opens  with  a  talk  by 
Martin  Johnson,  which  is  reproduced 
from  a  record  back  stage,  with  a  film 
prologue  showing  excerpts  of  the  ad- 
ventures of  Mr.  and  Mrs.  Martin 
Johnson  over  a  period  of  years.  The 
Movielustration  follows,  with  the 
picture    then    shown. 

The  picture  is  cued  with  stock  rec- 
ords, and  while  at  times  the  music 
is  jumpy,  with  much  synchronization 
development  still  needed,  the  show- 
ing demonstrates  the  possibilities  of 
this  form  of  cueing  pictures.  Speedy 
development  of  the  use  of  disc  mu- 
sic, with  records  made  especially  for 
pictures,  when  present  crudities  are 
eliminated,  was  forecast  by  a  num- 
ber present  at  the  showing. 

Under  the  original  plan  of  M.  J. 
Weisfeldt.  sponsor  of  the  Movielus- 
tration, special  records  were  to  have 
been  made  containing  complete 
score  for  the  picture.  The  plan,  how- 
ever, was  abandoned  in  an  effort  to 
test  the  feasibility  of  using  stock 
records. 

The  phonograph  used  is  operated 
by  a  union  musician.  Cueing  of  the 
picture  was  arranged  by  M.  Heidel- 
berg, director  of  Carroll  orchestra. 

No  distribution  plans  as  yet  have 
been  announced  for  the  picture,  but 
it  is  considered  probable  the  com- 
pany will  roadshow  the  production, 
using  the  same  presentation  as  em- 
ployed  at   the    Earl   Carroll. 


SCO  a 


Chase  Wants  Special 
Commission  for  Fi 

(Continued    from    Page    1) 

taken  from  the   Federal  Trade 
mission  and  given   to  a  special  coi 
mission  created  for  administration 
the  proposed  law. 

Canon    Chase   says   that   the  Ua 
commission    has    too    much    wor| 
do  at  the   present  time,   and   tha 
interests    are    so    varied    that    it' 
not  give   to   the   picture   industry'^ti 
attention    he    believes   it   deserves. 

Arguments  against  the  BrooWu  T 
bill  because  it  threatens  contrd  i  i' 
the  industry,  he  states,  can  be  Cffei 
come  by  placing  the  administr 
of  the  bill  in  the  hands  of  a  si 
commission.  "The  only  way  f(^ 
hibitors  to  be  delivered  from, 
power  of  the  trust  is  to  ally  t^ 
selves  with  a  Federal  board  rer..__ 
from  politics  and  graft,"  saidfl  fct-i 
Chase.  "Heretofore  many  exhibltof  has 
have  been  afraid  to  commit  tfi 
selves,  but  with  an  independent 
mission  exercising  authority 
would  be  able  to  express  thema 
freely  on  all  matters  affecting] 
welfare." 

Dr.    Chase    called    attention    t^ 
pervision  of  other  industries  bj 
cial    commissions    that    had    wi 
out   satisfactorily,   such   as   the 
packing,    railroads,    radio    and 
eral  bank  currency,  and  said  he 
see  no   logical  reason  why  a  sj 
commission    operating    in    beha 
exhibitors  would  not  prove  bene 
He  said  that  the  history  of  the 
eral  Trade  Commission  indicate^t  i 
difficulties   involved  in  supervisic 
the   industry   such    as    the    Broolj 
bill  would  develop. 

The      significant      statement 
made  by  the  canon  that  the  Fel 
M.  P.  Council  of  America,  a  couffl 
wide    church    organization    spona 
by  Protestant  faiths,  had  a  bill 
own  to  meet  the  situation  whichl 
being  withheld  in  favor  of  the  Br 
hart  bill.     Dr.   Chase  states  this 
placed   the   supervision   of  the   ii| 
try    in    the    hands   of   a   special 
mission,    and    guarded    against 
ical    influence    or    graft    affecting 
work    of    the    proposed    body, 
would  not  commit  himself  as  to 
action    was    proposed    on    this 
jre,  but  inferred  that  nothing 
je  done  to  interfere  with  the  pa^ 
of  the  Brookhart  bill. 


iinierf 
ter  h( 
head  I 


Baltimore  "Blue"  Law 
Is  Slated  for  JanJy 

Baltimpre — Plans    are    going  1  ''Hr, 
ward  by  John   G.   Callan,  memb 
he  House  of  Delegates  and  presj 
of  Personal  Liberty  League  of 
more,  to  give  a  film  performance 
day  night,  Jan.  29,  at  a  neighbor] 
house    here    at   which    admission 
be    charged.      The    theater    has 
selected  but  name  not  divulged, 
action   is   to  test   Sunday  blue   I 

Omaha    Showman    in    N.    Y, 

Harry     Goldburg     of     the     W«  i  the 
Realty    Co.,    Omaha    chain    ope^  ji 
is  in   New  York. 


\ 


t  Mai 


f^NEWSPAPER 
FFILMDOM 


\  . 


ALL  THE  NEWS 
ALL  THE  TIME 


C.   XLIII     No.  22 


Thursday,  January  26,  1928 


Price   5   Cents 


3= 


LL  WESCO  IN  FOX  DEAL 


That  Deal 

took  just  about  six  days 
:o  change  the  map  all  over 
igain.     Moving  in  right  un- 

the  nose  of  some  of  the 
^er-moving     individuals      in 

fast-changing  industry.  Bill 

has     secured     control     of 

5CO    and    with    it    something 

300  theaters,  the  sobriquet 

he  wants  to  use  it — of  the 
fpin  of  the  Pacific  Coast  and 
)sition  of  greater  dominance 
lis  industry  than  he  has  ever 
yed  before. 

he  Fox-Wesco  deal  is  not  to 
cast  aside  lightly.  On  its 
L  it  stacks  up  as  a  move  of 
■|iendous  importance.  Let  us 
t  out   some  of  the   reasons 

merically,  it  brings  the  Fox 
liter  holdings  very  close  to 
ijhead  of  the  list.  Geograph- 
y  and  strategically,  it  places 
Fox  organization  in  a  mighty 
:t  position  the  effects  of 
:h  will  reach  right  around 
little  old  United  States. 
in  you  pause  for  a  moment 
realize  that  what  Fox 
in't  control  on  the  Pacific 
>oard  isn't  worth  bothering 
tt  very  much,  it  becomes 
?.r  to  understand  how  and 
operators  in  far  removed 
l4's  will  listen  to  reason.  We 
ot  presume  to  speak  for  Fox 
his  policies,  but  it's  as  clear 
'aylight  that  there  will  be 
y  ears  straining  to  hear 
t  Mr.  Fox  has  to  say. 

Angles  and  Angles 

le  future  holds  almost  any- 
j  in  store.     For  instance : 

this  deal.  Fox,  hand  in 
I  with  Stanley,  assumes 
rol  of  First  National.  A 
significant  angle.  Digging 
the  past,  there  comes  to 
1  the  yarn  we  once  heard 
It  Stanley  and  Fox.    It  ran 

(Continued   on   Page    10) 


Fox-Stanley  Control  First  National 

Control  of  First  National  now  is  held  by  Stanley  and 
Fox  Films,  by  virtue  of  Fox's  deal  for  control  of  the  cap- 
ital stock  of  Wesco,  completion  of  which  was  made  public 
yesterday. 

Stanley  and  West  Coast  obtained  joint  control  of  First 
National  in  a  deal  closed  several  months  ago.  At  the  time, 
management  was  vested  in  the  Stanley  Company  for  a  per- 
iod of  years. 


T.O.C.C.  RALLY  TODAY 
ON  BROOKHART  BILL 


Between  150  and  200  exhibitors, 
some  of  them  delegated  to  attend 
as  visiting  representatives  from  a 
number  of  state  organizations,  wlli 
attend  the  "rally  for  liberty,"  spon- 
sored by  the  T.O.C.C,  New  York, 
{Continued   on   Page    10) 


NEW  ENGLAND  UNIT  TO 
BACK  BROOKHART  BILL 


Boston  —  Endorsement  of  the 
Brookhart  bill  to  prohibit  blind  and 
block  booking  and  arbitrary  alloca- 
tion of  product  has  been  voted  by 
the  New  England  exhibitor  associa- 
tion. Campaign  to  aid  passage  of  the 
measure   already   is   under   way. 


N.W.  UNIT  LAUNCHES  BIG 


Minneapolis — Extensive  and  inten- 
sive campaign  for  passage  of  the 
Brookhart  bill,  and  sending  of  a 
committee  to  the  contract  meeting  at 
Chicago  was  voted  unanimously  by 
the  executive  committee  of  the  North- 
west exhibitor  unit. 

The  board  instructed  President  W. 
A.  Steffes  to  "spare  no  expense  or 
effort"  to  bring  about  passage  of  the 
Brookhart  bill.  The  organization 
will  post  100,000  one-sheets,  2,000 
24s  and  50,000  window  cards.  A  corps 
of  four-minute  speakers  is  being  en- 
listed to  make  addresses  in  every 
Twin  City  theater.  Key  city  theater 
owners  are  being  urged  to  secure 
four-minute  speakers  to  address  the 
audiences. 

Every  effort  will  be  expended  to 
aid  in  passage  of  the  measure,  which 
local  exhibitors  regard  as  a  certain 
cure  of  their  difficulties. 


Unaffiliated  Exhibitors  Averse 
to  General  Convention  Call 


$10,000,000  stock  Issue 
for  K-A  Orpheum  Merger 

Offering  of  an  issue  of  $10,000,000 
of  Keith-Alhee-Orpheum  7  per  cent 
preferred  stock  will  be  made  to  the 
piiljlic  early  next  week  by  Lehman 
Bros.  The  stock  will  be  convertible 
into  common.  This  is  to  finance 
amalgamation  of  Keith- Albee  and 
Orpheum. 


No    convention    of 
group    of    exhibitors, 


the  unaffiliated 
formed  at  the 
Trade  Practice  Conference,  will  be 
called  by  Chairman  R.  F.  Woodhull 
at  Chicago  to  precede  the  contract 
committee  meetings  Jan.  31,  he  in- 
dicated yesterday,  following  a  poll  of 
sentiment  of  members  of  the  group. 

Opinion    generally    is    opposed    to 
calling    of    such    a    meeting,    as    sug- 
gested by  Frank  J.  Rembusch,  chair- 
(Continued   on   Page    10) 


Cash  Transaction  Involves 

Control  of  300  Theaters, 

F.  N.  Partnership 

Fox  has  acquired  control  of 
the  capital  stock  of  the  Wesco 
Holding  Co.,  carrying  with  it 
control  of  more  than  300  the- 
aters in  California,  Oregon, 
Washington,  Montana,  Nevada 
and  Iowa,  and  joint  control  with 
Stanley  of  First  National.  Nego- 
tiations, which  were  launched 
several  days  ago,  were  made 
public  yesterday. 

The  deal  was  closed  for  cash, 
but  the  principals  refused  to 
make  public  the  amount  involv- 
ed. Control  swung  to  Fox  by 
acquisition  of  the  Richard  Hoyt 
block  of  Wesco  shares  represent- 
ing the  Wesco  shares  held  by 
the  Richard  O.  Hoyt  syndicate 
which  includes  the  Hayden, 
Stone  and  Co.,  and  a  number  of 
First  National  franchise  hold- 
ers, many  of  them  among  the 
most  prominent  theater  owners 
in  the  United  States. 

With  the  majority  interest  in 
Wesco  went  Midwesco  The- 
aters, Inc.,  the  wholly-owned 
subsidiary  of  the  former  corpo- 
ration, which  embraces  the  Saxe 
houses  in  Wisconsin  and  the 
Alexander  Frank  theaters  in 
Iowa. 

William  Fox  stated  last  night 

(Continued   on   Page    10) 


EDUCATIONAL  PREPARES 
EOR  STUDIO  SHUTDOWN 


Hollywood — -Educational  is  latest 
company  to  join  the  ranks  of  those 
V  hich  are  closing  their  studios.  A 
shutdown  of  several  weeks  is  planned 
late  in  March,  with  the  studios  to  re- 
open around  May  15. 

The  company  now  is  completing  it- 
present  season's  .fichcdule  of  62  two 
reel   comedies  and   26  one   reel   films 

XContinued    on    Pag?    7) 


DAILY 


Thursday,  January  26,  1928 


JlfrMIWSPAPee 

«/'filmdoh 


Vol  XLIII  No.  22   Thursday.  JaD.26, 1928  jPrice  S^Cents 


lOHN  «.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-oftice  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY.  1650  Broad 
way,  New  York.  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  1.  Ber- 
lin—  Lichtbildhuehne.     Friedrichstrasse,    225. 


Financial 


In  a  market  which  evidenced  a  general 
downward  tendency,  Loew's,  Inc.  rose  3H 
points    to    a    61Ji    close.      The   same    issue   led 

in  sales,  with  60.500  shares  being  mark- 
eted. Eastman  Kodak  common  dropped  three 
points,    closing    at    IMYi. 

Hi«b     Low  C1os«-       Sales 

Am.     Seat.    Vtc...    40          39^  39?i         400 

*Am.    Seat.    Pfd 48  

♦Balaban     &     Katz 67^       

*Bal.    &    Katz    Vtc 73H       

♦Con.    Film    Ind.    ..    18          17^  18             300 

tCon.   Film  Ind.Pfd.   23/2      23}4  23^      1,000 

Eastman    Kodak     ..166^    164;4  164/2      1,100 

East.    Kodak    Pfd..  130       130  130              20 

*tFilm   Inspection 4^       .... 

♦First    Nat'l    Pfd 106           .... 

Fox     Film     "A"...    86^      85J4  86^      7.800 

tFox   Theaters   "A"  21         20J4  201^      1,600 

♦Intern'l  Project 10  

ttKeiths    6s    46     ..100>4   10054  100^4             2 

Loew's,     Inc 61^8      SSS/s  61/8   60,500 

ttLoew's,   6s  41WW.107M   107  107M           26 

ttLoew's,6s41x-war.l01        100J4  lOOJi           11 

M-G-M     Pfd 2SVi     25/8  257/8         100 

*M.    P.    Cap.    Corp TVi       

Pathe    Exchange     ..4            3^  4             300 

Pathe     Exch.     "A".    17          16  16J^      1,600 

*ttPathe    Exch.7s37 80^4       

Paramount     F-L     ..  113  J4    11254  113/2      8,000 

Paramount     Pfd.... 12154    121M  121^4         100 

ttPar.Bway.5/2s51.102^    10254  1025/8             5 

♦*Roxy     "A"      27  26  

**Roxy    Units     30  28  

**Roxy   Common    . .      654   '6  

♦♦Skouras    Bros.     . .    40  39  

Stan.    Co.    of    Am..    505i     49}^      50}i       

tTrans-Lux  Pictures     45i        4  4             700 

*tUniv.    Pictures     24^       

Univ.     Pict.     Pfd..    9754      9754  9754           10 

tWarner    Bros.    ...    15         I4/2  15            300 

Warner   Bros.   "A".    23 }4     22 J4  23  54      6,300 

•Last  Prices  Quoted    '"Bid   and   Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley  in   Philadelphia. 


Plays  Ether  Music 

Demonstration  of  ether  music  was 
given  at  the  Plaza,  New  York,  by 
Leon  Theremin,  Russian  inventor. 
He  plays  solely  by  the  free  movement 
of  his  hands  in  the  air  near  two  radio 
antennae. 


Parrish  Buys  "Motherhood" 

L.  M.  Parrish  yesterday  completed 
a  deal  with  Charles  Goetz  of  States 
Cinema,  New  York,  for  distribution 
of  "Motherhood"  in  Kentucky  and 
Tennessee.  He  will  roadshow  the 
production. 


Lord's  Day  Alliance  Has 
Sunday  Bill  for  Jersey 

Trenton,  N.  J. — The  Lord's  Day 
Alliance  is  planning  to  have  a  Sab- 
bath Observance  bill  introduced  into 
the  Legislature  in  opposition  to  the 
measure  already  introduced  by  Miss 
May  Carty,  Representative  from  Hud- 
son county,  legalizing  all  amusements 
and  sports  on  the  Sabbath. 

Rev.  Frederick  W.  Johnson,  secre- 
tary of  the  Alliance,  says  that  the 
proposed  bill  would  permit  the  oper- 
ation of  public  utilities,  publication 
and  distribution  of  newspapers  and 
the  sale  of  drugs,  but  would  ban 
picture  shows  and  other  amusements. 
The  bill  calls  for  heavy  fines  and 
one  to  three  months  in  jail  for  the 
second   offense. 


Changes  in  Pathe  Force 
Announced  by  Reisman 

Several  changes  in  the  sales  per- 
sonnel of  Pathe  were  announced  yes- 
terday by  Phil  Reisman,  general  sales 
mr.nager.  Stanley  C.  Jacques,  who 
l;as  been  district  manager  in  district 
No.  4  has  been  named  divisional  man- 
?ger  for  the  Central  West  with  head- 
quarters in  New  York. 

Robert  Mochrie,  erstwhile  Pitts- 
burgh manager,  has  taken  over 
Jacques  post  as  district  manager,  with 
supervision  over  Bufifalo,  Cincinnati, 
Cleveland,  Indianapolis  and  Pitts- 
burgh. He  has  been  succeeded  at 
Pittsburgh  by  B.  M.  Moran,  with 
George  Collins  as  short  subject  man- 
ager. 

Fred  Aiken,  short  subject  division 
sales  manager  in  the  Middle  West, 
has  been  transferred  to  the  New  York 
office.  E.  C.  Leeves  has  resumed 
his  post  as  manager  of  the  Dallas 
branch,  with  L.  J.  McKinney  as  short 
subject  sales  manager.  C.  U.  Martin 
has  resigned  as  New  Haven  manager, 
with  L.  J.  Hacking,  district  manager, 
temporarily   in   charge. 


A.   P.   Giannini  in  New   York 

A.  P.  Giannini  of  San  Francisco, 
president  of  the  Bancitaly  Corp.,  ar- 
rived in  New  York  yesterday  to  at- 
tend annual  meeting  of  the  organiza- 
tion. He  is  scheduled  to  leave  next 
month  for  a  trip  abroad  where  he 
will  spend  several  rnonths  in  the  in- 
terests of  the  company.  The  veteran 
West  Coast  financier  has  just  placed 
his  1927  income,  amounting  to  $1,- 
500,000  at  the  disposal  of  the  Uni- 
versity of   California. 


German  Film  Expose  Averted 

Berlin — Efforts  to  force  the  minis- 
try of  defense  to  reveal  the  "inside 
story"  of  a  German  film  subsidy,  was 
defeated  in  the   Reichstag. 


"Sadie  Thompson"  Opens  Feb.  4 

United  Artists  will  open  "Sadie 
Thompson,"  Feb.  4,  at  the  Rivoli, 
New  York. 


TO-LET 
FLOORS  &  OFFICES 

VAULT  ACCOMMODATIONS 

218  WEST  42  ST. 


And  That's  That 


By  PHIL  M.  DALY 


TIFFANY-STAHL  home  office 
executives  are  all  pepped  up 
these  days.  The  reason  is  "The 
Tragedy  of  Youth,"  which  the  com- 
pany predicts  will  be  a  winner. 
George  Archainbaud  directed  under 
supervision  of  John  M.  Stahl,  with 
a  cast  including  Patsy  Ruth  Miller, 
Warner  Baxter  and  William  Collier, 
Jr. 


National  Theater  Supply  Co.  sales- 
men now  do  their  work  to  musical 
accompanim-ents.  Joe  Homstein's 
Orchestraphone  is  the  reason. 


Tom  Lingham,  who  has  a  father 
role  in  "The  Trail  of  Courage,"  Bob 
Steele  picture  for  FBO,  claims  a 
record  of  having  played  40  father 
roles   for   the   screen. 


Mike  Glutz,  the  well  known  ex- 
hibitor of  Oompah,  tells  us  he  wants 
to  sue  his  local  newspaper  for  mis- 
representation. Mike  sends  us  the 
printed  libel,  which  reads:  "Mike 
Gliitz's  theater  played  capacity  all 
this  week."  Mike  says  he  never 
heard  of  this  picture,  "Capacity," 
and  that  he  wants  full  credit  given 
to  "Patent  Leather  Kid"  which  had 
'em  standing  up  all  week.  "What 
shall  I  do  about  it?"    Mike  asks. 


We  wired  Mike:  "Capacity  is  Eng- 
lish translation  of  Patent  Leather 
Kid.  If  you  weren't  so  dumb  you'd 
know   that." 


//  the  foregoing  doesn't  bring  a 
gift  of  a  collapsible  nail  file  from 
First  National,  we're  off  this  free 
advertising  for  good. 


Demonstrates  Sky  Writing 

Advertising  sky-writing  was  dem- 
onstrated over  the  Public  Library, 
New  York,  by  the  Sky  Writing  Ad- 
vertising Projectiongraph  Corp.  The 
projection  machine  was  on  the  roof 
of   the   Salmon  building. 


C.  A.  Leonard  Resigns 

C.  A.  Leonard  has  resigned  as 
publicity  director  of  the  Capitol,  New 
York.     Bessie  Mack  is  now  in  charge. 


Stebbins  Back  from  Coast 

Arthur  W.  Stebbins,  insurance 
broker,  has  returned  to  New  York 
from  the  Coast. 


Buy  Houston  Theater 

Houston,  Tex.  —  Port  Huron  In- 
vestment Co.  has  purchased  the 
Boulevard. 


FOR      YOUR      FOREIGN      DEPART- 
MENT OR  AS  YOUR  TRAVELING 
REPRESENTATIVE 
— Spaniard,    28,    cultured,    well    educated, 
vifidely     traveled,     great     initiative     and 
sales   ability,   with   sound   judgment   and 
winning  personality. 
— Seven    years'    experience    in    the    trade, 
editing,   translating,   titling,   also  in  pub- 
licity,  selling   and   exhibiting  of  films. 
— Has   First   Class   References — 
Seeks    connection    writh    concern,    any    ca- 
pacity,  offering  real  scope. 
M-377  1650  Broadway 

c-o  Film   Daily  New  York   City 


National  Board  of  Review 
Opening  Annual  Confab 


ilin 


rto 
iirfs 


Fourth    annual    conference    of 
National  Board  of  Review  of  Mot... 
Pictures    opens    at    the    Waldorf-As 
toria.  New  York,  today  and  will  con- 
tinue   through    Saturday.      Delega^ 
from  all  sections  of  the  country 
be  in  attendance.     Addresses  will 
made     by     Max     Reinhardt,     Ma 
Ostenso,    Carl    E.    Milliken    and 
ney  R.  Kent. 

The    board    represents    a    citiz 

organization  affiliated  with  commu- 
nity groups  throughout  the  United fitiVe 
States.  Wilton  A.  Barrett  is  ^e 
executive  secretary.  Among  stA- 
jects  to  be  discussed  at  the  confer- 
ence will  be  the  Little  Theater  move- 
ment, children's  matinees,  state  pic- 
ture work  with  children,  co-opera- 
tion between  the  community  worlai 
and  the  exhibitor,  family  progrJt 
and  educational  films.  ^ 

Harriet  Hawley  Locher,  head  ffliJJerict 
the  educational  and  public  service  |c' 
partment  of  the  Stanley  Co.  is  In 
New  York  today  from  Washington 
to  head  drive  for  better  films  for 
children    at    the    conference. 


City 

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6,000  at  Madison,  Wis.,  Opening 

Madison,    Wis. — Over   6,000   people 
attended  the  opening  of  the  Midwes- 
CO    Theaters    new   $1,000,000    Capitol  ' 
at  Madison,  and  among  the  prominentjii 
individuals    to   address   the   audienctsf 
at    the    opening    performances    wdtl,^.. 
Gov.  Fred  R.  Zimmerman,  Mayor*      " 
G.  Schmedeman  and  Scott  H.  Good-  ^^ 
night,  University  of  Wisconsin  dealt 

'    ome 

Banks    Sailing    Friday        ^^'^^ 
Monty  Banks  sails  Friday  for  E 
land  where  he  will  make  a  serie 
pictures     for     British     Internatio 
Ltd.     Rex  Taylor,  writer,  will  ace 
pany  him 


If 


iofaj 
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J  ijrme. 
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If  You  Are  in  thei 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 


A' 


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Jltii^pliis, 
jEl  Don 

CONSULT    US   AND    SAFB      rf'/'' til 

MONEY  m  last  n 

IKND    rOK    OUS    PKIO    LI8T|tiie  Ihn 

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▼▼no  West   32*'St,Ncwybrk.N.y.< 

f>bon«    Panna.    OSSO 

Motion   Picture  Department 
U.    >.   «nd    C«n«d«   Agentt  for    D«bti 


AMALGAMATED 


VAUDEVILLE  AGENCY » 


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Op« 

usin;  , 

ID  tl 


'Ptnit 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville    A<_ 

■"".vgan, 
["tkeati 

1600  Broadway,    New  York  CiK/J; 
Phone  Penn.  3580  Bits „p°: 


-Viiti\ 


THE 


irsday,  January  26,  1928 


i^E^ 


DAILV 


Jumbia  Subsidiary 

Is  Formed  in  Mexico 

olumbia  Pictures  de  Mexico  has 
1  formed  with  offices  at  Mexico 
J  to  extend  scope  of  Columbia 
:ures  to  the  southern  repubHc. 
.  Jos.   J.   Reynosa  is  president  of 

new  firm  and  August©  Genin, 
surer.  Columbia  Pictures  de 
cico  operates  three  exchanges  in 
cipal  cities  of  Mexico,  and  plans 
■dd  several  offices  in  the  near  fu- 
Matthias  Radin,  Columbia 
;utive,  spent  three  weeks  in  Mex- 
City  arranging   details   and   clos- 

negotiations. 
his  latest  development  in  Colum- 
3  foreign  alliances  is  in  keeping 
1  the  movement  recently  started 
Columbia  for  an  international  dis- 
uting     organization.        The      first 

was  Joe  Brandt's  European  trip, 
ch  resulted  in  appointment  of 
derick  Shoniger  as  European  rep- 
ntative. 


;w  Newsreel  Firm  Asks 
Charter  in  California 


^' 


acramento — H.  W.  Oviatt,  Los 
eles,  is  California  agent  for  the 
lirspaper  Film  Corp.,  described  as 
|250,000  Delaware  newsreel  com- 
\f,  which  has  filed  request  for  a 
fornia   charter. 


man  Showmen  Ban 
Billboards  Due  to  Costs 

ome  (By  Cable) — Boycott  of 
oards  has  been  launched  by  the- 
managers,  due  to  the  cost  of  this 

|i  of  advertising.     The  billboards, 

erly  municipally  owned,  recently 

farmed    out    to    a   private    com- 

j  which   raised   rates   as   soon   as 

ing    contracts    expired. 

ewspapers  have  been  resorted  to, 
in    addition,    each    theater    daily 

les    prrigrams    of    all    other    the- 

S. 


Bulgarian  Theaters  Form 
Big  National  Combine 

Washington   Bureau    of    THE    FILM    DAILY 

Washington  —  Kino-Film,  which 
was  founded  in  Sofia  two  years  ago, 
has  changed  its  name  to  Cooperation 
Centrale  Consommative  Productive, 
reports  Trade  Commissioner  George 
R.  Canty  at  Paris  to  the  M.P.  Section 
of  the  Dep't  of  Commerce.  It  is  an 
association  of  all  the  more  important 
Bulgarian  theater  owners,  while  ap- 
proximately SO  per  cent  of  all  the 
Bulgarian  theaters  are  members  of 
the  association.  Its  object  is  to  buy 
films  and  also  produce,  and  to  re- 
unite all  Bulgarian  theater  owners 
for  a  concerted  film  production  and 
distribution.  The  association  will 
also  act  as  a  protective  organization 
and  further  their  interests  in  every 
way.  Membership  is  open  to  Bul- 
garian theater  owners  only. 


Willoughby  Releasing  2 
Home  Shows  Films  Weekly 

Under  contracts  covering  one  year, 
Willoughby's,  Inc.,  New  York,  will 
release  two  16  mm.  films  weekly  for 
home  showings.  The  product  is  be- 
ing obtained  through  the  Shows-At- 
Home  Movie  Library  and  Bell  & 
Howell.  From  the  latter  concern 
Educational  shorts  are  secured. 
Shows-At-Home,  among  other  prod- 
uct, so  far  as  contributed  three  Uni- 
versal features,  "Skinner's  Dress 
Suit,"  "Outside  the  Law"  and  "Lor- 
raine of  the  Lions." 

Since  Nov.  1,  when  Willoughby's 
began  distribution  of  home  pictures, 
about  25  have  been  released.  Esti- 
mate is  made  that  between  35,000 
and  50,000  persons  have  home  pro- 
jectors   throughout    the    country. 


karts  Operation  at  Jonesboro 

emphis,  Tenn. — M.  A.  Lightman, 
El  Dorado,  Ark.,  and  head  of  a 
n   of   theaters   in    that    state,   was 

last  week  to  arrange  bookings 
the   three   theaters   at   Jonesboro 

recently  acquired  from  the 
>une  Theaters,  a  holding  com- 
y  of  Universal  which  operated 
Jonesboro  houses.  Lightman  will 
ate  the  group  under  a  long  time 
!.  W.  L.  Mack,  former  manager 
Tribune,  will  be  retained  as  man- 


Opening  32nd   House 

aising  to  32  the  number  of 
ses  in  the  Small  &  Strassburg 
a  of  Brooklyn  and  Long  Island 
ters,  the  Crescent  at  Astoria 
gjis  tomorrow  with  Columbia's 
e  Opening  Night"  as  the  initial 
iction. 


Sheboygan    Opening    Feb.    18 

leboygan.  Wis. — The  new  She- 
?an  theater  being  erected  by  Uni- 
al  will  open  Feb.  18,  according 
l^eo  DuMont,  who  is  connected 
its  operation.  The  theater  will 
f  Spanish  design  and  seat  around 


Sunday  Ticket  Sale  Banned 

Memphis — Three  theater  operators 
arrested  Sunday  on  a  charge  of  vio- 
lating the  Sunday  closing  law,  had 
their  cases  dismissed  in  police  court 
with  a  warning  that  any  attempt  to 
regulate  attendance  by  sale  of  tick- 
ets or  taking  up  a  collection,  would 
be  treated  as  a  violation  of  the  Sun- 
day ordinance.  The  managers  re- 
leased are  Bennie  Ridblatt,  of  the 
Gem;  D.  Schwab,  Lincoln,  and  C.  G. 
Lawing,  Ace  theater. 


Greensboro    Theater    Planned 

Greensboro,  N.  C. — Construction 
of  a  new  theater  is  planned  by  R.  D. 
Craver  of  Charlotte  and  several  as- 
sociates. Craver  and  A.  F.  Sams 
of  the  Piedmont  Amusement  Co., 
Winston-Salem,  have  leased  a  build- 
ing here,  which  will  be  remodeled 
soon  after  they  take  possession  about 
Feb.  1. 


Worthey  Returns  to  Theater  Field 

Andrews,  N.  C— T.  M.  Worthey, 
who  formerly  operated  the  Dream- 
land, has  bought  the  Dixie,  Robbins- 
ville.  At  the  time  his  lease  on  the 
Dreamland  expired  last  March,  Wor- 
they went  into  other  business,  but 
now   returns   as   an   exhibitor. 


Theater  Construction  Drop  in  Canada 
Ottawa — Theater  construction  con- 
tracts awarded  in  Canada  during 
1927  totaled  $1,519,000  as  compared 
with  $2,433,000  in  1926. 


these  are  the  Ladies, 
Adorable  babies, 
Who#  put  the  Delight 

In— 


I     'J^ 


LADIES'  NIGHT 

!n   a   TURKISH   BATH 

with 

Dorothy  Mackaill 


■JiF  Together  with  Dorothy 
Mackaill  and  Jack  Mulhall 
at  their  corking  best  ....  A 
comedy  cast  perfect  to  the 
last  character  ....  And  a 
screechingly  funny  plot 
from  one  of  the  most  famous 
farces  in  Broadway  history. 


and 

Jack    Mulhall 

Presented  by 

ASHER  SMALL  and  ROGERS 

By    Charlton    Andrews    and    Avery    Hopwooi 

Directed  by   EDWARD  CLINI 
Produced  by  EDWARD  SMALI 


A  Hui  national  Picture 

Mmlio  <  Mnaon  FiRun  Ptoductn  >m  Oittribuun  of  Amctiu  lnc.~Wlll  H.Hi/>  Jhjndnt 


THE 


-!x»n 


DAILY 


Thursday,  January  26,  1928     li 


De  Luxe  Houses  Find  Going  Hard 


OVERBUILDING  STRESSED 
IN  FINANCIAL  ARTICLE 


opinions  on  the  theater  building 
situation  from  both  sidej.  are  pre- 
sented by  "The  Wall  St.  News"  in 
the  third  of  a  series  of  articles  re- 
viewing recent  events  in  the  industry. 
One  authority  claims  that  while 
there  are  a  few  cities  that  are  great- 
ly overbuilt  in  theater  capacity,  the 
business  can  support  many  addi- 
tional theaters  in  less  populated 
areas.  On  the  other  hand,  certain 
industrial  leaders  and  bankers  fa- 
miliar with  the  field  claim  that  fur- 
ther construction  at  this  time  would 
create  an  unhealthy  overbuilt  situ- 
ation  in   a   large    number   of   cases. 

"While  it  is  true,"  continues  the 
article,  "that  a  substantial  majority 
of  the  bigger  motion  picture  cathe- 
drals, such  as  the  Roxy,  the  Para- 
mount, the  Capitol,  and  the  Strand, 
to  name  some  of  the  principal  ones 
in  the  Times  Square  district,  have 
been  instantaneous  successes  from 
their  inception,  it  is  known  that  not 
a  few  of  the  similar  'de  luxe'  type 
houses  built  in  leadinrj  cities  through- 
out the  country  which  .have  been 
opened  during  the  past  year  or  so, 
have  had  hard  going  and  have  not 
been  as  profitable  as  had  been  orig- 
inally estimated. 

"In  the  larger  houses  presenta- 
tions, consisting  of  high-priced  vaude- 
ville talent,  in  some  instances,  and 
operative  entertainment  in  others, 
were  resorted  to  with  the  idea  of 
bringing  increased  patronage  to  these 
theaters.  There  have  always  pre- 
vailed highly  competitive  conditions 
■n  production  and  exhibition  of  mo- 
tion pictures.  But  competition  with 
regard  to  presentations  surrounding 
a  feature  film  has,  in  many  instances 
during  recent  years  become  more  in- 
tense than  that  in  the  production  end 
of  the  business. 

"Much  discussion  has  been  heard 
in  recent  months  on  this  subject,  es- 
pecially with  regard  to  presentations 
which  appear  in  conjunction  with  pic- 
tures at  some  of  the  "de-luxe"  type 
of  theaters.  It  has  been  claimed  by 
some  that  the  surrounding  bills  pre- 
sented in  addition  to  the  feature  pic- 
ture have  strengthened  the  position 
of  these  houses  and  brought  to  them 
greater  audiences.  On  the  other 
hand,  it  was  contended  that  elabo- 
rate presentations  have  not  only  been 
costly  to  the  manager,  but  have  in- 
jured the  progress  of  motion  pic- 
ture exhibition.  The  opinion  in  the 
industry  regarding  this  matter  con- 
tinues   to   remain    mixed. 

"In  the  motion  picture  industry  the 
usual  procedure  in  the  past  had  been 
for  the  producer  to  sell  his  picture 
to  the  distributor,  who  would,  in 
turn,  rent  it  to  the  exhibitor.  It  will 
be  seen  that  the  exhibitor,  was  in 
the  "key"  position  as  to  price  for 
the  product.  It  was,  therefore,  nat- 
ural and  logical  for  the  producer  to 
seek   contact   with,    and   direct   chan- 


nels to,  the  ultimate  consumer — the 
motion   picture   patron. 

"Thus  it  has  come  about  that  there 
has  been  great  development  in  the 
last  few  years  in  chain  ownership  of 
theaters,  and  particularly  in  the  pro- 
ducers' identification  with  ownership 
of  those  houses.  It  was  an  inevitable 
development  of  the  business.  The 
production  of  motion  pictures  does 
not  hold  against  time.  It  is  some- 
thing that  must  be  merchandised 
quickly.  Therefore,  the  producers 
felt  that  they  should  make  these  ac- 
quisitions. 

"The  motion  picture  theater  chain 
has  advantages  over  the  individual 
theater  in  that  it  can  secure  experi- 
enced executives  and  specialists  train- 
ed in  the  different  phases  of  theater 
operation.  Its  large  buying  power 
gives  it  the  preference  in  securing 
new  and  popular  filnis.  With  its 
ample  financial  resources  it  is  also 
better  able  to  meet  the  demand  for 
large  and  more  attractive  theaters, 
and  in  the  selection  of  locations  for 
new  theaters,  the  experience  of  its 
real  estate  specialists  and  its  strong 
financial  position,  enable  the  chain 
to   secure   the   best  values. 

"Of  vital  importance  to  the  in- 
dustry during  the  past  calendar  year 
has  been  the  much  discussed  and  re- 
newed 'pro  and  con'  argumentation  of 
the  so-called  system  of  'block-book- 
ing,' a  practice  which  has  been  in 
vogue  by  practically  all  the  members 
of  the  trade  for  many  years.  This 
topic  was  one  of  the  main  discussions 
at  the  Trade  Pracice  Conference  held 
last  October  when  motion  picture 
executives,  exhibitorSj  distributors, 
producers,  and,  in  fact,  all  branches 
of  the  industry,  met  to  discuss  the 
business  customs  and  methods.  The 
conference  was  presided  over  by 
Abram  F.  Myers,  of  the  Federal 
Trade  Commission  at  whose  invita- 
tion   the    meeting    was    held. 

"Protests  had  from  time  to  time 
been  made  regarding  so-called  'block- 
booking,'  but  no  agreement  had  been 
presented  to  replace  it  which  would 
be  fair  to  the  public,  the  theater 
manager,  the  distributor  and  the 
producer. 

"The  fact  that  must  be  faced  in 
merchandising  motion  pictures  is 
that  no  person  knows  the  exact  value 
of  a  photoplay  until  after  it  has 
played  in  a  theater.  Benefits  of  hav- 
ing signed  up  for  certain  pictures 
work  to  the  advantage  of  both  ex- 
hibitor and  producer,  depending  up- 
on the  reception  of  these   films. 

"Block  booking  is  actually  whole- 
sale selling.  It  is  not  what  is  com- 
monly called  in  other  industries  'full 
line  forcing.'  While  one  company 
endeavors  to  sell  as  many  pictures 
as  it  can,  it  does  not  force  sales  in 
blocks,  because  it  knows  that  there 
are  more  than  30  companies  with  a 
total  of  about  800  pictures  annually 
who  are  trying  to  sell  an  exhibitor. 
Out  of  the  conference  in  October, 
last,  came  a  mutual  understanding 
of  most  of  the  troubles  that  arise 
between  buyer  and  seller  in  connec- 
tion    with     block-booking.       It     was 


agreed  that  if  the  motion  picture  in- 
dustry was  to  operate  more  efficiently, 
friction  between  buyer  and  seller 
must  be  eliminated,  and  most  im- 
portant of  all,  the  pipe  lines  through 
which  come  the  good  pictures  must 
be  kept  clear. 

"The  conference  also  accomplish- 
ed much  toward  the  ultimate  solu- 
tion of  probleriis  which  had  been  the 
subject  of  discussion  and  sometimes 
of  complaint,  both  within  the  indus- 
try and  on  the  part  of  the  public.  It 
also  furthered  an  understanding 
among  the  various  branches  of  the 
industry  and  with  the  public,  of  the 
peculiar  problems  of  the  producers 
and  distributors  on  the  one  hand, 
and  those  of  the  exhibitors,  on  the 
other." 


Anti-Herald  BUI  Killed 

Baltimore  —  Ordinance  introduced 
into  City  Council  by  Philander  B. 
Briscoe,  here,  makes  it  unlawful  to 
throw  or  place  printed  or  written 
posters  or  circulars  on  sidewalks,  in 
autos,  in  doorways  or  under  doors  of 
buildings,  has  been  killed  by  unani- 
mous vote,  and  it  was  requested  to 
be  withdrawn   by   Briscoe. 


Rentals  Blamed  for  Closing 
Liberty,  Tex. — The  Ager  has  been 
forced  to  close  temporarily,  the  man- 
agement assigning  high  film  rentals 
as  the  cause.  The  house  has  been 
paying  prices  established  during  the 
oil  rush  in  the  early  part  of  1926,  the 
management    claims. 


Ruttenberg  Buys  Interest 

Detroit  ■ —  Al  Ruttenberg,  former 
manager  of  the  Iris,  has  purchased 
an  interest  in  the  Iris  from  Seigel  & 
Feigenson. 


Ad    Men   Prefer    Pictures 

Detroit  —  Preference  for  pictures 
over  stage  shows  was  registered  by 
advertising  men  at  a  recent  meeting 
of  the  Adcraft  Club.  M.  J.  Caplan, 
president  of  the  Metropolitan  M.  P. 
Co.,  submitted  a  ballot,  and  the  vote 
showed  that  90  per  cent  preferred 
straight  picture  programs  without 
presentations. 


Lyons  Managing  Terminal 

Chicago — Al  Lyons,  former  man- 
ager of  the  Peoples,  is  now  manager 
of   the    Terminal. 


Publisher  Buys  Theater 

Norfolk,  Nebr. — Gene  Huse,  pub- 
lisher of  "The  Daily  News,"  has 
bought  the  old  Pioneer  from  Herbert 
Bluebell  and  renamed  it  the  Audi- 
torium. O.  W.  Moldanhaur  is  the 
manager. 


German  Raw  Stock  Deal 
Still  Pending,  Says  Report 

Washington    Bureau    of    THE   FILM   DAILY 

Washington — Regarding  the  Afga- 
Lignose  merger,  this  transaction  is 
subject  to  many  reports  and  it  would 
be  wise  to  accept  these  with  cau- 
tion, states  a  report  to  the  M.  P. 
Section  of  the  Department  of  Com- 
merce from  Trade  Commissioner 
George  R.  Canty  at  Paris.  If  this 
transaction  be  concluded,  there  will 
be  two  great  opponents  of  the  raw 
film  groups  in  Germany,  Afga,  behind 
which  is  the  I.  G.  Farbenindustrie 
which  is  influential  in  the  affairs  of  | 
the  Terra-Film,  and  Lignose,  with 
its  film  manufacturing  plant  at 
Buchen  and  its  control  of  the  Phoe- 
bus Film  Co.,  against  Kodak,  which 
some  time  ago  concluded  an  agree- 
ment with  the  German  Glanzstoff 
concern,  which  has  control  of  many 
of  the  Ufa  shares. 


W.  C.  Managers  Tie  in  Drive 

Los  Angeles — Winners  of  the 
three  months'  "Why  Better  Than 
Last  Year"  Drive,  the  organization 
competition  contest  among  manag- 
ers of  West  Coast  Theaters,  have 
been  announced  by  Harold  B.  Frank- 
lin, president.  The  grand  prize  of 
$500,  given  to  the  theater  making 
the  highest  percentage  of  improve- 
ment during  the  period  over  the  pre- 
ceding period  of  the  same  length, 
was  split  between  two  managers  who 
were  tied  for  that  honor,  Harry  L 
Hartman,  manager  of  the  San  Diego 
houses,  and  N.  O.  Turner,  manager 
of  the  Stockton  houses.  Two 
months'  preparation  was  allowed 
managers  before  the  start  of  the 
second  campaign,  which  will  start 
Feb.  26,  and  continue  16  weeks.  It 
will  be  known  as  the  Manager's  Op- 
portunity Drive. 


Montreal  House  Changes  Hands 

Montreal — The  Francais  has  been 
sold  by  the  George  Rabinovitch  Corp. 
to  Joseph  Patenaude,  who  has  had 
the  house  under  lease  since  July, 
1924,  the  price  being  $650,000.  Com- 
bination programs,  catering  to  the 
French  population  of  the  city,  are 
presented   at    the    Francais. 


Films  with  Burlesque  at  Baltimore 

Baltimore  —  The  Palace  theater, 
burlesque  house  here  rnanaged  by 
William  Proctor,  reopened  to  public 
Jan.  21,  grinding  burlesque,  feature 
first  run  pictures  and  film  novelties. 
Prices  range  from  25  cents  from  noon 
to  1:30;  40  cents  from  1:30  to  6:30 
and  60  cents  from  6:30  to   11   P.  M. 


Tobias  Fights   Sunday   Shows 

Tobias,  Nebr. — The  church  faction 
here  has  been  attempting  to  revive 
the  "blue"  laws,  but  Mrs.  Sobotka, 
who  operates  the  Opera  House,  be- 
lieves that  Sunday  shows  will  con- 
tinue in  spite  of  the  opposition. 


New  Racine  Theater 

Racine,  Wis.— A  $50,000  theater 
for  Racine's  west  side  residents  is  to 
be  erected  within  the  next  itv 
months,  according  to  J.  Mandor 
Matson,  architect,  who  has  drawn 
plans  for  the  building.  The  project 
is  backed  by  Frank  P.  Marino,  Vin- 
cent Cottone  and  John  Rallo,  tht 
sole  owners.  The  theater  will  have 
an  appropriate  seating  capacity  of 
600   and  will   be   of   Spanish   desig4 


m 


greater  than  "THE  WAY  OF  ALL  FLESH " 

Emil  Jannings 


m 


'The  Last  Command 


r>r» 


A  Paramount  Picture 


no  finer  entertainment  will  be 
released  by  anybody  in  1928! 

With  Evelyn  Brent,  William  Powell  and  all-star  cast. 
Produced  by  Josef  von  Sternberg.  Story  by  Lajos  Biro. 


the    outstanding    dram 


artist 
them 


^ Giant  star  of  the  new  era  in  pictures!  Emil 
Jannings.  "Variety"  and  "The  Way  of  All  Flesh" 
have  rocketed  him  into  the  front  rank  of  stars  in 
America.    ^  Ready  made  audiences  everywhere  for 


his    second  and  greatest  American    production—:. 


"THE  LAST  COMMAND."  Produced  hy  the  man  who  made  "Underworld."  fl  Jannings  as  the  Czar's    ^tioi 


bed  as 

affect 
the  I 
ction  ii 
and  5 
by  Pa 
[ainstl 
ctiarg 
is  said 
iratorie 
oiint  1) 
the 
t  t( 


'.     lent  ai 


favorite,  brutal,  arrogant  military  commander.  Swept  down  by  the  torrent  of  revolution  and  his  mad 
infatuation  for  the  beautiful  woman  who  came  to  kill  him.  Outcast,  all  gone,  all  but  his  mighty, 
burning  spirit.  Then — one  of  the  most  amazing  climaxes  in  screen  history !  ^  The  world  will  acclaim 
"THE  LAST  COMMAND"  a  masterpiece! 


THE  LASt 


\ 


%^^ 


r-  >  "• 


10  Great  Paramount 
Specials  For  1928     • 

HAROLD  LLOYD  in  "SPEEDY"  * 
"BEAU  SABREUR" 
"GENTLEMEN  PREFER  BLONDES" 
"OLD  IRONSIDES" 

"THE   LAST   COMMAND"   (Jannings) 

"TILLIES  PUNCTURED  ROMANCE" 
"LEGION  OF  THE  CONDEMNED" 
"BEHIND  THE  GERMAN  LINES" 

"STREET   OF  SIN"  (Jennings) 
"KIT   CARSON"  (Fred  Thomson) 

*  Prod,  by  Harold  Lloyd  Corp.      Paramount  Release 


Stu 

work 

be  eigl; 

eotiie 

Lane 

mpleiei 

eDof 

mpletf 

tlieii 

six. 

Sftb  c( 

jimatf 

I  comi 

Here 


soon 
mthis 
eris 
Comei 
fin 
proces 
hvo-t 
iplete 
leoco 
dies, 
itarrii 

EdliC; 


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0/^ILY     Thursday,  Jan.  26,  1928 


■ILSf^^ItMle^' 


*aramount  Starts  "Lab"  Suit 

Cane  Leaving  F.N.? — Sullivan  Made  FBO  Vice-President — Leatrice  Joy  Considers  Two  New  Offers — 
Arthur  Contract  Renewed — Lyon  to  Remain  with  Caddo — Virginia  Corbin  in  Four  Millarde  Films 


i  or  ACTIONS  TO 
LAUNCHED,  IS  CLAIM 


4bed  as  the  forerunner  of  sev- 
;  affecting  other  alleged  vio- 
the  Leon  Gauraont  patent 
:tion  involving  between  $5,- 
and     $10,000,000     has     been 

l?|by  Paramount  in  Federal 
ainst  Chester  Bennett  Lab- 
,  charging  infringement.  The 
is  said,  affects  virtually  all 
ratories. 

unt  bases  its  action  on  its 
of  the  Gaumont  process  for 
ig,  toning  and  treating 
J'rofits  of  11  years  of  alleged 
lent   are   asked   in   the    suit. 


iational  Prepares 
c  •  Studio  Shutdown 

Continued   jro-m   Page    1) 

work  has  been  finished  on 
le  eight  series  of  two  reelers, 
;  other  virtually  completed. 
Lane  and  Lloyd  Hamilton 
npleted  their  series  of  eight 
;  Dorothy  Devore  series  is 
mpleted,  and  Johnny  Arthur 
the  half-way  mark  on  his 
six.  Big  Boy  now  is  start- 
is  ifth  comedy  of  his  series, 
icimately  two-thirds  of  the 
comedies  have  been  com- 
There  are  16  two  reel  com- 
this  series  and  Stephen 
who  has  directed  a  majority 
soon  will  be  directing  the 
n  this  season's  schedule.  H. 
\r  is  shooting  on  the  third 
omedy  in  the  new  series  of 
ploying  the  Bowers  trick 
)rocess. 

two-thirds  of  production  has 
ipleted  on  the  series  of  one- 
eo  comedies.  At  the  Chad- 
S  dios,  Larry  Semon  is  direct- 
n<  tarring  in  his  fourth  produc- 
Ea  Educational. 


New  FBO  Officer 

C.  E.  Sullivan,  formerly  as- 
sistant treasurer,  has  been 
named  a  vice  president  of  FBO. 
He  will  spend  several  months 
at  the  studios. 


Lally  Made  Superintendent 
of  FBO  Studio  Forces 

Fred  Lally  has  succeeded  Lee 
Rauch  as  FBO  studios  superinten- 
dent. L.  B.  Smith  has  succeeded 
Fred  Smith,  who  for  eight  years  has 
been   studio  treasurer. 


. 


lore  De  Mille  Films 
lade  by  Leatrice  Joy 

Ltija  Joy  will  make  two  more 
elifter  which  she  will  accept 
f  yvo  starring  offers  made  by 
(  npanies.  Tiffany-Stahl  and 
ai  declared    seeking    her    ser- 


Changes  Announced  in 
Paramount  Studio  Staff 

E.  Lloyd  Sheldon,  whose  contract 
aa  a  Paramount  editor-in-chief  re- 
cently was  renewed,  leaves  for  Europe 
May  1  on  a  vacation  provided  for  in 
the  contract.  The  agreement  calls 
for  but  five  months  of  studio  work 
each  year,  during  the  next  three  years. 

B.  P.  Fineman,  for  the  past  year 
and  a  half  executive  assistant  to  B. 
P.  Schulberg,  has  been  relieved  of 
his  general  executive  responsibilities 
and  will  assume  active  and  more  di- 
rect supervision  of  several  important 
units.  With  this  change  in  Fine- 
man's  work  the  position  of  executive 
assistant  to  Schulberg  has  been  abol- 
ished. Louis  D.  Lighton,  B.  F.  Zeid- 
man  and  J.  G.  Bachmann  will  con- 
tinue their  present  duties  as  editors 
in  chief  on  Schulberg's  staff. 

Benjamin  Glazer  and  Ernest  Vajda 
will  continue  to  adapt  and  supervise 
specials. 


Millarde  to  Star  Virginia 
Lee  Corbin  in  Four  Films 

Virginia  Lee  Corbin  has  left  First 
National  to  star  in  four  pictures  for 
Harry  Millarde  Prod.  An  Adele 
Farrington  story  will  be  the  first  ve- 
hicle,  it   is   expected. 


Signed  for  Negri  Cast 

Tullio  Carminati  has  been  cast  for 
Pola  Negri's  next  picture,  "Three 
Sinners." 


T] 

)di 


;ri 
\n 
nc 


)n  Production  Delayed 

tion  of  "The  Grandstander," 
nell's  latest  original  for 
yon,  will  not  be  started  by 

until  after  tiie  rainy  sea- 
to  the  fact  that  most  of  the 

are  exteriors. 


Fox    Buys   Tapper    Story 

Winfield  R.  Sheehan  of  Fox  has 
purchased  screen  rights  of  "The 
River,"  a  story  by  Tristram  Tupper. 


LeRoy  to  Direct  "Oh,  Kay" 

Mervyn  LeRoy  is  to  direct  Colleen 
Moore  in  "Oh,  Kay,"  following  com- 
pletion of  "Tomorrow,"  in  which  Miss 
Moore  will  be  directed  by  Edmund 
Goulding,  who  also  wrote  the   story. 


ROBT. T.KANE  REPORTED 
JOINING  DE  MILLE  RANKS 


Robert  T.  Kane  is  reported  sever- 
ing his  affiliation  with  First  National 
to  join  Cecil  B.  De  Mille.  Kane  now 
is  the  only  outside  producer  making 
pictures  for  First  National  release. 


Caddo  Prod,  to  Take  Over 
Ben  Lyon  F.  N.  Contract 

Contract  of  Ben  Lyon  is  to  be 
taken  over  by  Caddo  Prod.,  and  he 
will  be  starred  in  one  picture,  after 
which  terms  of  a  new  contract  will 
be  discussed.  Lyon  was  loaned  to 
Caddo  by  First  National  for  "Hell's 
Angels." 


Co-star  Cohen-McNamara 
in  Series  of  5  Reelers 

Sammy  Cohen  and  Ted  McNamara 
will  make  a  series  of  five  reel  com- 
edies for  Fox  during  the  coming 
season.  They  have  just  complete^ 
"Why   Sailors   Go   Wrong." 


FBO  Utilises  "Sunny"  Chorus 

The  chorus  of  "Sunny"  now  show- 
ing at  the  Mayan  theater  was  used 
in  the  chorus  scenes  of  "Sally  of  the 
Scandals,"  by  FBO.  Lynn  Shores 
moved  his  megaphone  and  parapher- 
nalia right  down  to  the  footlights 
and  work  went  on  the  better  part 
of   the   night. 


Signed  for  "Body  Punch" 

Wilbur  Mack  has  been  cast  in  "The 
Body  Punch,"  which  is  to  be  the  first 
directorial  effort  of  Leight  Jason  at 
Universal. 


Worthington   in    Denny   Cast 

William  Worthington  has  been  cast 
in  "Be  Yourself,"  new  Reginald 
Denny    picture. 


Titling  "Soft   Living" 

"Soft  Living,"  starring  Madge  Bel- 
lamy, for  which  Frances  Agnew, 
Fox  scenarist,  wrote  the  script,  is 
being  cut  and   titled. 

Leaves    Langdon   Unit 

By  mutual  consent,  Gladys  Mc- 
Connell  has  left  the  Harry  Langdon 
company. 

M-G-M  Signs  Long  Term 
Contract  with  Geo.  Arthur 

George  K.  Arthur  has  signed  a 
new  long  term  contract  with  M-G- 
M.  He  now  is  co-starring  with  Karl 
Dane   in   "Detectives." 


A  Little 
from 


a 


Lots 


ff 


By    RALPH    WILK 


Hollywood 

HARRY  SINCLAIR  DRAGO,  the 
novelist,  who  has  the  distinction 
01  having  furnished  four  consecutive 
vehicles  for  Tom  Mix,  is  feeling  quite 
elated  these  days.  The  reason  is 
that  German  publishers  are  seeking 
the  rights  to  two  of  his  western  stor- 
ies. Harry  also  takes  much  pride  in 
his  son,  Tom,  who  is  an  excellent 
horseman,    although    he    is    less   than 

five  years  old. 

*  *         * 

Our  Passing  Show :  Rudolph 
Flothow  of  Tiffany-Stahl,  here 
from  New  York,  chatting  with 
Marty  Cohn,  the  film  editor; 
Arthur  Landau  giving  an  ap- 
preciative passenger  a  ride 
in  Hollywood;  Jack  Oakie  and 
Florence  Postal  discussing 
screen  possibilities. 

*  *         * 

Charlie  Byer  knows  it  pays 
to  be  on  the  screen.  Ten  years 
ago  he  loaned  an  organist  $10. 
T'other  day,  the  organist  play- 
ing at  the  Carolina  theater, 
Burlington,  N.  C,  saw  Charlie 
in  a  picture  and  remembered 
he  owed  him  $10.  The  or- 
ganist dropped  his  keys  in  favor 
of  his  checkbook  and  sent 
CharHe  the  ten-spot. 

*  *         * 

George  Nicholls,  Jr.,  who  did  some 
very  important  editing  on  "The 
Wife-Savers"  is  editing  "The  Show- 
Down,"      George      Bancroft's     first 

starring  picture. 

*  *         * 

We're  still  laughing  at  the  comedy 
furnished  at  the  monthly  entertain- 
ment of  the  Catholic  Motion  Picture 
Guild.  Sammy  Cohen,  William  Dem- 
arest,  Tom  Dugan,  Eddie  Lowe, 
Hugh  Herbert,  and  Tyler  Brooke 
were  among  the  Fox  actors  who  aided 
in  making  the  affair  a  success.  James 
Ryan,    vice-president    of    the    Guild, 

arranged    the    program. 

*  *         * 

By  the  tvay,  our  good  friend, 
Freddie  Schader  is  now  editing  the 
Catholic  M.  P.  Guild  News,  which 
is  a  monthly  publication. 

*  *        * 

Madge  Bellamy  surprised  friends 
by  her  marriage  at  Tia  Juana,  Mex- 
ico, to  Logan  S.  Metcalf,  Los  An- 
geles business  man. 


Kohn  Signed  by  T-S 

Tiffany-Stahl  has  signed  Ben  Grau- 
n:an  Kohn  as  scenarist  and  title  writ- 
er. He  now  is  preparing  an  original, 
"Ladies  of  the   Night   Club." 


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DAILV 


Thursday,  January 


This  Business 
Moves  Fast 

Keep  Up  With 
the  Parade 

Know  whafs 

going  on  every  day 

by  reading 

The 
Film  Daily 


% 


ALL  THE  NEWS 
ALL  THE  TIME 


^¥ 


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Si? 


Goldburg  Inspecting  Sites 
in  Wisconsin  and  Michigan 

Chicago — Sites  for  the  chain  of 
Middle  West  theaters  to  be  built  up 
by  United  Studios,  local  firm,  are 
being  investigated  by  Harry  D.  Gold- 
burg,  who  now  is  touring  Wisconsin 
and  upper  Michigan  for  the  purpose. 
Goldburg  formerly  was  with  Uni- 
versal. 


Damaged  Prints,  Holdovers 
Annoy  Exchangemen 

Des  Moines — Damaged  prints  and 
late  shipments  are  causing  concern  to 
exchanges  of  this  territory.  Several 
arbitration  cases  will  result  from  the 
practices,  it  is  stated. 


Bradley   at   Dyersburg 

Dyersburg.  Tenn. — J.  P.  Bradley 
of  Nashville  has  been  named  man- 
ager of  the  Palace  and  Frances  by 
the  Crescent  Amusement  Co.  He 
succeeds  Walter  E.  Harmon.  John 
Hurt  remains  as  manager  of  the  Cap- 
itol. 


Roy  Thomas  Buys  Three 
Clear  Lake,  Wis. — Roy  Thomas 
has  purchased  the  Gem  from  O.  H. 
Steindorf  of  Amery,  who  recently 
sold  him  his  theaters  at  Clayton  and 
Prairie   Farm. 


Scott  Sold  In  Sheriff's  Sale 
Scott,  O. — The  Scott,  including 
real  estate,  building  and  fixtures,  was 
sold  at  a  sheriff's  sale  to  the  Van 
Wert  Building  Loan  &  Savings  Co. 
The  sale  was  made  in  satisfaction  of 
a  judgment. 


Remodel   Parkside 

Philadelphia — Work  of  renovating 
and  remodeling  the  old  Parkside  at 
Fortieth  St.  and  Girard  Ave.  has 
been  started. 


Seebold  Firm  Elects 

Rochester,  N.  Y. — Seebold  Invis- 
ible Camera  Corp.  has  elected:  presi- 
dent, John  E.  Seebold;  vice  president. 
Walter  S.  Ashby;  secretary,  D.  C. 
Alden;  directors,  L.  W.  Chaplin,  J. 
Leo  Kolb,  G.  C.  Bradstreet,  W.  F. 
Fippinger,  Paul  Folger,  Willis  A. 
Matson. 


Le   Roy  Not   to   Underwrite   House 

LeRoy,  N.  Y. — LeRoy  Business 
Men's  Ass'n  has  decided  not  to  un- 
derwrite the  amount  needed  by  the 
Genesee  Theatrical  Enterprises  of 
Batavia  to  complete  building  of  a 
new   theater  here. 


Jefferson  at  Hamilton  Burned 

Hamilton,  O. — The  Jefferson  at 
South  Second  St.  was  destroyed  by 
fire  at  a  loss  of  $225,000.  The  entire 
four-story  structure  was  destroyed. 
The  building  was  owned  by  the  Jew- 
el Photoplay  Co.  and  David  A.  Loeb. 


Davie  New  Omaha  "U"  Manager 
Omaha  —  Charles  Davie,  Detroit 
salesman,  has  taken  over  management 
of  the  Universal  exchange  succeed- 
ing H.  J.  Chapman.  The  latter  has 
been  transferred  to  Kansas  City 
where  he  will  do  special  sales  work. 


DAILY  UPS  WHICil  NEAll  OOUABS  POR  SU 


"Becky" 
(M-G-M) 

Invited  all  salesgirls  to  a 
matinee  which  started  at  7  A 
after  the  screening,  served  t( 
hot  coffee  furnished  gratis  b> 
cafeteria  and  then  gave  a  sh 
about  the  theater  and  fort 
pictures. — Sam  Hammard,  E 
Greenville,  S.  C. 


m 


w 


"Hula" 
(Paramount) 

Two  local  boys  playing  H 
guitars  and  a  dancer  who 
"Hula  Hula"  put  on  a  very 
ing  prologue.  The  boys  were 
in  Hawaiian  costumes  and  the 
wore  the  famous  Hawaiian 
skirt.  Palms  and  moss  on  th 
gave  the  scene  a  truly  Hawai 
ting. — Tom  Holliday,  Imperi 
liimbia,  S.  C. 


oi 


"Les  Miserables" 

(Universal) 

Newspaper    publicity    was 
when    the    Kiwanis    Club    wi 
suaded    to    bring    about    125   cl 
for  a  matinee. — F.   F.  Smith, 
Houston,  Tex. 


"It 


E 


"The   Magic    Flame" 
(United  Artists) 
Featured  40-foot  marquee  d 
Candles,    six    feet    in    height   a 
inches  in  diameter,  were  made 
bcaverboard    and    placed    on   tl 
tieme  ends  of  the  marquee 
lights   were   placed   around  ed| 
body  and  flame  of  candle  had  as 
sockets    as   could   be   accommo 
Surface   of  the   candles  was  cc 
with  white  snow;  amber  lamps 
used  in  candle  bodies  and  flam( 
were  used  in  the  flames.    The 
of    marquee    had    a    24-sheet- 
of    Colman    and    Eanky    whi( 
illuminated  from  the  top  by 
made    flood    lights.      From   t! 
of    one    candle    across    to    the 
ran  two  parallel  strips  of  lumbei 
these  strips  were   attached   ' 
on    the    left    and    'FLAME' 
right   of   the    cut-out.      These 
were  painted  yellow  and  edgi 
red    flame    effects    and    sockets 
placed  in  all  letters  to  allow  red,  f 
and  yellow  lamps  to  be  used.—. 
Bernstecker,  Lyric,  Jackson,  Ter 


"Rose   of   the   Golden   West' 

(First  Nat'l) 

Special    tableaux,    with    a    Sps 
setting  and  atmosphere,  were  sti 
in   connection  with   the  presenta'    k 
The    tableaux    was    enacted   by      o 
clever  players  who  possess  exce     , 
voices.     The  tableaux  were  prW     , 
ed    immediately    before    the   shot 
of  the  picture.     Special  scenery' 
used  to  lend  the  Spanish  atmospl    ; 
and       special       lighting       equipHJ 
brought  the  scene  out  to  best  adt 
tage.    The   two   tableau   artists  i 
"Only  a  Rose"  from  "The  VagaW 
King"  and   "West  of  the   Great  | 
vide"  as  a  part  of  the  presentatio'Si 
John  Hannon,  Plaza,  Asheville,  N  l 


ay,  January  26,  1928 


DAILY 


^^  ^Drums  of  Love'  Will  Insure  the 
Exhibitor  of  Shekels  andthe  Spectator 
of  the  Finest  in  Film  Entertainment 


•)•) 


REGINA  CANNON  IN  N.  Y.  AMERICAN 


"It  seemed  to  me  that  I  had  not  seen  in  all  my  days  be- 
fore cinema  screen  episodes  photographed  in  so  alto- 
gether exquisite  fashion  as  these  *  *  *  You  will  go  to 
the  Liberty  and  see  a  typical  D.  W.  Griffith  romance, 
done  with  all  the  finish  and  beauty  which  come  so  readily 
to  the  screen  of  any  D.  W.  Griffith  romance  and  I  don't 
know  what  more  could  be  expected." — Quinn  Martin,  in 
N.   Y.   World. 


"With  a  musical  score  as  appealing  to  the  ear  as  the  pic- 
ture itself  is  appealing  to  the  eye,  'Drums  of  Love'  *  *  * 
opened  last  night  at  the  Liberty.  *  *  *  So  beautiful 
were  the  hero  and  heroine  to  look  upon  that  the  spec- 
tators again  and  again  broke  into  wild  applause  as  they 
gazed.  *  *  *  The  photography  is  beautiful,  needless  to 
say,  and  the  titles  are  much  better  than  usual." — 
Harriette    Underhill,   in   the   New    York   Herald-Tribune. 


"There  is  so  much  to  be  said  for  the  latest  Griffith  screen 
product  that  one  is  at  a  loss  to  know  where  to  begin 
passing  out  the  praise.  *  *  *  With  so  vivid  a  back- 
ground on  which  to  weave  a  picture  pattern,  it  is  little 
wonder  that  the  pictorial  beauty  alone  of  this  production 
is  worth  the  price  of  admission.  *  *  *  You  will  want  to 
see  'Drums  of  Love'  more  than  once.  It  is  packed  with 
suspense,  action,  thrills,  beauty  and  love  interest.  It 
will  insure  the  exhibitor  of  shekels  and  the  spectator 
of  the  finest  in  film  entertainment." — Regina  Cannon,  in 
the  New  York  American. 


"Mr.  Griffith  has  retained  its  (the  story's)  straightfor- 
wardness, touching  it  with  those  fine  characteristics  of 
his  direction;  a  splendid  and  plausible  handling  of  masses 
of  people,  a  clear  and  almost  three  dimensional  photog- 
raphy and  a  certain  resounding  pageantry.  *  *  *  In 
'Drums  of  Love,'  Mr.  Griffith  and  his  cast  have,  in  Mr. 
Griffith's  fashion,  made  a  costume  play  vigorous.  It  is 
a  considerable  feat." — John  K.  Hutchens,  in  the  New 
York  Evening  Post. 


"Lionel  Barrymore  gives  one  of  the  best  portrayals  in 
his  career  *  *  *  'Drums  of  Love'  is  an  excellent  opus, 
and  one  of  the  most  beautifully  mounted  things  ever 
brought  to  the  screen." — George  Gerhard,  in  the  New 
York  Evening   World. 


"*  *  ""  The  first  great  figure  of  the  movies,  Mr.  Griffith, 
is  still  an  able  and  outstanding  director." — John  S. 
Cohen,  Jr.,  in  the  New  York  Sun. 


"*  *  *  The  Griffith  touch  remains  the  same." — Betty 
Colfax,  in  the  New  York  Evening  Graphic. 

"*  *  *  Very  excellent  dramatic  theme  *  *  *  Has  suc- 
ceeded in  getting  a  good  deal  of  color  into  it." — Leonard 
Hall,  in  the  New  York  Telegram. 

"*  *  *  A  beautiful  production.  It  has  some  striking 
settings  and  exquisite  photography." — Rose  Pelswick,  in 
the  New   York  Evening  Journal. 


"  'Drums  of  Love'  ought  to  be  pulling  them  in  at  the 
Liberty  when  lots  of  other  Broadway  pictures  have  faded 
into  the  neighborhood  houses.  It  has  all  the  elements 
of  a  money-making  production.  *  *  *  The  concluding 
scenes  brought  out  many  handkerchiefs  last  night,  and 
will  probably  continue  to  do  so  for  many  months.  But 
then — doesn't  one  always  weep  over  a  D.  W.  Griffith 
production?" — Irene  T hirer,  in  the  New  York  Daily  News. 


"High  merit  stalks  through  'Drums  of  Love.'  It  is  a 
tragedy,  treated  so  delicately  and  beautifully  by  Grif- 
fith that  in  many  sequences  applause  rang  through  the 
Liberty  last  night.  Fittingly,  too.  It  is  of  the  type  to 
which  motion  pictures  must  turn  if  they  would  emerge 
from  the  quagmire  of  the  obvious  and  dumb." — Kann,  in 
The  Film  Daily. 


TRADE  COMMISSION  CITED 
IN  ATTACK  ON  PROBES 


Washington  Bureau   of   THE   FILM   DAILY 

Washington  —  Severely  criticizing 
the  Federal  Trade  Commission  for 
undertaking  activities  which  have  no 
relation  to  the  matters  it  was  orig- 
inally created  to  deal  with,  the 
House  appropriations  committee  has 
called  the  attention  of  the  comp- 
troller general  to  the  spending  of 
money  by  the  commission  on  such 
activities. 

Testimony  given  before  the  com- 
mittee during  the  course  of  the  con- 
sideration of  the  commission's  ap- 
propriation bill  for  the  fiscal  year 
beginning  July  1,  next,  alleged  the 
commission  has  undertaken  a  num- 
ber of  investigations  of  an  economic 
character  upon  its  own  initiative. 
There  has  been  a  great  deal  of  criti- 
cism regarding  activities  of  the  com- 
mission in  fields  which  it  is  felt  that 
body  never  was  authorized  to  enter 
by  law,  such  as  studies  of  resale 
price  maintenance,  price  bases,  "blue 
sky"  securities  and  Dupont  invest- 
ments, for  which  a  total  of  more  than 
$200,000  was  asked. 

Much  of  the  committee's  attack 
was  leveled  against  Commissioner 
Abram  F.  Myers,  apparently  believed 
to  be  the  dominant  spirit  in  having 
these  studies  undertaken,  and  he  was 
closely  questioned  by  members  of 
the  committee  as  to  these  activities, 
to  which  other  members  of  the  com- 
mission declared  themselves  opposed, 
believing  that  the  commission  was 
without  authority  to  branch  out  into 
such    lines. 

However,  as  noted  yesterday  a 
clause  prohibiting  economic  probes, 
was  stricken  out  by  the  appropria- 
tions committee. 


SkirboU  General  Manager 
of  Principal  Chain 

Joseph  Skirboll  was  appointed  gen- 
eral manager  of  Principal  Theaters 
Corp.  at  a  session  of  the  directors 
of  the  company  at  Atlantic  City. 
Plans  were  approved  for  immediate 
acquisition  of  six  theaters  as  the  first 
step  in  a  campaign  of  national  ex- 
pansion to  cover  small  towns  of  less 
than  15,000  population.  Principal  at 
the  present  time  is  operating  28 
theaters.  Sol  Lesser  stated  at  the 
conference  that  the  company  would 
follow   a   straight   picture   policy. 


Stanley  Buying  Theaters 
of  Haring-Blumenthal 

Long  pending  deal  for  the  sale  of 
the  Haring  &  Blumenthal  chain  in 
New  Jersey  to  Stanley-Fabian  is 
about  ready  to  be  closed,  and  a  com- 
pleted statement  of  the  negotitations 
will  be  issued  by  Stanley  in  a  few 
days.  Haring  &  Blumenthal  for  sev- 
eral years  have  been  active  in  real 
estate  transactions,  and  at  the  present 
time  large  holdings  in  Westchester 
County,  New  York. 


T.O.G.G.  Rally  Today 
on  Brookhart  Bill 

(.Continued    from    Page    1) 

which  gets  under  way  at  12  o'clock 
noon  today  at  the  Hotel  Astor. 

The  meeting,  called  to  outline  a 
plan  of  action  in  campaigning  for 
passage  of .  the  Brookhart  bill,  will 
be  presided  over  by  Sol  Raives,  T. 
O.C.C.  president.  Arthur  Hirsch, 
chairman  of  the  campaign  commit- 
tee predicts  a  record  turnout,  with 
strong  support  for  the  Brookhart  bill 
to  be  accorded. 

Charles  C.  Pettijohn,  Haj's  organ- 
ization counsel,  who  has  called  upon 
everyone  in  the  industry  to  take  a 
decided  stand  on  the  Brookhart  bill, 
pointing  out  its  Federal  control  as- 
pect, has  been  invited  to  attend  the 
rally.  This,  despite  the  fact  that  the 
T. O.C.C.  already  has  made  known  in 
emphatic  terms  that  it  wholehearted- 
ly favors  passage  of  the  Brookhart 
measure. 

A  message  from  Sen.  Brookhart 
will  be  read  to  the  gathering,  as  will 
statements  of  congressmen  and  var- 
ious exhibitor  organizations  who 
have  announced  their  stand  on  the 
bill. 


Unaffiliated  Exhibs. 
Are  Averse  To  Gall 

(Continued   from   Page    1) 

man  of  the  group,  it  was  emphasized 
by  letters  and  telegrams  received  by 
Woodhull  in  response  to  his  request 
for  opinion  as  to  the  advisability  of 
the  proposed  gathering.  Lack  of 
funds  is  chief  reason  for  rejecting  the 
proposal  by  a  majority  of  the  dele- 
gates. 

Some  of  the  delegates  endorsed 
proposal  for  the  convention,  while 
others  opposed  it  on  the  ground  that 
a  representative  and  capable  commit- 
tee had  been  chosen  to  draft  the  con- 
tract, and  should  be  permitted  to 
carry  out  the  work  entrusted  to  it. 

In  asking  opinions  on  the  proposed 
meeting,  Woodhull  reiterated  his  dec- 
laration that  all  exhibitors  able  to 
do  so  should  attend  the  open  forum 
scheduled  at  Chicago  Jan.  31,  at 
which  any  and  all  individuals,  groups 
or  organizations  would  have  oppor- 
tunity to  present  suggestions  which 
they  feel  should  be  embodied  in  the 
new  contract. 


Remodel    Texas    Theater 

San  Marcus,  Tex. — F.  K.  Zimmer- 
man has  remodeled  the  Palace. 


Hoblitzelle  and  Fox  in 
Confab  on  New  Contract 

Houston — Extension  of  the  con- 
tract between  Fox  and  Interstate 
Amusement  may  develop  as  the  re- 
sult of  meetings  held  here  by  Karl 
Hoblitzelle,  James  R.  Grainger  and 
Lou  Remy,  the  latter  Southern  di- 
visional sales  manager  for  Fox. 
About  two  years,  Hoblitzelle,  repre- 
senting Interstate,  and  Grainger 
signed  a  five  year  contract  which 
placed  Fox  first  run  in  the  Interstate 
houses  in  Dallas,  Fort  Worth,  Hous- 
tcn,  Galveston  and  San  Antonio.  One 
clause,  it  is  understood,  permitted 
Fox  to  extend  the  services  for  an 
additional  period  any  time  within  the 
first  two  years  of  the  five  year  agree- 
ment. 


Fox  Deal  Embraces 
All  Wesco  Theaters 

(Continued    from    Page    1) 

that  Harold  B.  Franklin,  who 
is  president  and  general  man- 
ager of  West  Coast  theaters, 
will  continue  in  charge  of  operations 
with  headquarters  at  Los  Angeles. 
There  will  be  no  change  in  the  oper- 
ating personnel  and  executive  head- 
quarters of  Wesco  will  be  maintained 
,n  the  Fox  Film  offices  in  New  York, 
he  declared. 

Prime  movers  in  the  deal  which  was 
closely  held  until  THE  FILM 
DAILY  yesterday  stated  a  deal  was 
near  consummation  for  purchase  of 
West  Coast  Theaters  by  Fox,  were 
V\  illiam  Fox,  John  Dillon  of  Hayden, 
b1one  and  Co.  and  Harold  B.  Frank- 
lin, the  holder  of  20,000  shares  of 
Wesco  stock  which,  it  is  understood, 
played  a  most  important  part  in  the 
swinging  of  the  deal. 

For  many  r^veeks  the  future  of 
Wesco  has  been  in  doubt.  Early  in 
the  week,  THE  FILM  DAILY 
learned  the  Stanley-Wesco  negotia- 
tions which  had  been  under  way  for 
a  number  of  weeks  had  been  called 
off.  At  the  time  Franklin  arrived  in 
New  York  from  the  Coast  there  was 
no  idea  of  a  deal  with  Fox  which  for 
several  years  has  held  a  34  per  cent 
interest  in  West  Coast  Theaters, 
which  is  controlled  by  Wesco.  This 
latter  company  controls  North  Amer- 
ican Theaters,  100  per  cent;  Golden 
State  Theater  Corp.,  80  per  cent; 
Pacific  Northwest  Theaters,  92  per 
cent;  Saxe  Amusement  Co.,  100  per 
cent  (operated  now  through  Mid- 
wesco) ;  Frank  Amusement  Co.  of 
Waterloo,  la.,  75  per  cent;  and  has 
a  20  per  cent  interest  in  the  Golden 
State   Theater   and   Realty   Corp. 

It  is  understood  the  Hoyt  syndicate 
in  which  Hayden,  Stone  and  Fox  are 
interested  to  a  considerable  extent 
has  been  gathering  in  sufficient  num- 
ber of  shares  to  swing  control  of 
Wesco.  All  told,  there  are  about  260 
shares  of  Wesco  stock  outstanding. 
While  he  refused  to  be  quoted,  John 
Dillon  intimated  last  night  that  a 
formal  notice  shortly  will  be  sent  to 
all  Wesco  stockholders  carrying  cash 
offer  for  their  stock.  This  would 
indicate  that  Fox  will  attempt  to  se- 
cure  100  per  cent  control  of   Wesco. 

With  the  300  added  by  the  deal  and 
previously  owned  houses,  the  Fox 
chain  now  totals  340  theaters.  Wil- 
liam Fox  told  THE  FILM  DAILY 
last  night  that  plans  for  a  key  city 
chain  of  first  runs  are  progressing 
and  that,  in  addition  to  those  theaters 
now  in  work,  25  others  each  seating 
5,000  or  more  will  be  completed  in 
the  next  two  years. 

The  financial  outlay  for  this  pro- 
gram will  be  about  $150,000,000. 
"These  projects  average  between  $5,- 
000,000  and  $10,000,000  each.  Strik- 
ing an  average  of  $6,000,000  for 
each  theater,  the  total  would  there- 
fore reach  $150,000,000,"  Fox  de- 
clared. 

"In  Brooklyn,"  he  continued,  "we 
are  building  a  theater  of  over  5,000 
capacity.  In  Detroit,  a  house  with 
upwards  of  5,000  seats  will  be  com- 
pleted in  September.  Likewise,  in  St. 
Louis,  a  5,000  seat  theater  will  be 
ready  in  September.    The  San  Fran- 


r!sco  theater  seating  5,500,  wi 
finished  in  October.  In  Los  An] 
a  house  identical  in  capacity  will 
San  Francisco  house,  will  be 
Twenty-five  more  like  these  wl 
finished  in   two  years." 

In  connection  with  the  acqujl 
of  theaters  controlled  by  Wescol 
said  that  if  the  theaters  were  [ 
today  the  total  construction  costvl 
be  about  $1,000,000.  Delving  [ 
statistics,  he  pointed  out  the  fo| 
ing: 

The  added  holdings  total  35 
Estimated  gross  for  1928  is 
per  week,  or  $35,000,000  for  thej 
On  the  basis  of  a  general  adu 
scale  of  33  cents,  the  houses, 
clared,  could  accommodate  105,06, 
people  a  year.  There  are  7,500i 
ployees  on  the  weekly  payroll.  ( 
bming  this  figure  with  the  empk  ^ 
of  Fox  Film  and  Fox  Theatei  !"'' 
was  pointed  out  that  there  are  2  ?"? 
persons   on   the   total   weekly  pa; 

of   Fox's   enterprises.  , 

U,! 


That  Deal    |^j 

(.Continued   from   Page   1) 

along    these    lines.      Fox    and 
ley    were    to     merge    theaters, 
hibition  in  ou'i  pot.     Production 
distribution — meaning   Fox  and  1 
National — in    the    other.      There 
the  complete  and  perfect  motion    . 
ture  entity.     One  company  to  m<|-j 
facture  the  goods  and  an  allied  ci- 
pany  to  exhibit  them. 

We  are  probably  out  of  all  boui  

in  piecing  the  future  of  this  scb, 
together,  but  it  is  a  fact  that  i 
and  Stanley  are  now  thrown 
gether  in  a  mutuality  of  business 
terests  that  cannot  be  denied.  A\ 
the  principals  in  each  group  will 
terniine  upon  as  their  best  coursi 
a  story  that  can  be  more  accu§ 
told  later. 

However,    if    you    hear    talk' 
a   third   great   group   forming  ifl 
industry,   turn    to   Fox  and  his  ar 
companies     for     a     possible    ansvj 
You    won't   be   far   wrong. 

Sl,666.66 

Fox  himself  told  last  night  hff 
all  started.  Twenty-five  vears  ail 
he  entered  the  picture  business  w 
a  capital  of  exactly  $1,666.66.  Tod 
he  controls  340  theaters,  represe 
ing  millions  enough  to  turn  \il 
dizzy  and  a  producing  and  distrib 
ing  corporation  that  reaches  ri|, 
aroimd  the  world.  I 

And  with  it  all  or  maybe  becaii: 
of  it,  he  has  retained  a  sense  of  i' 
mor  and  values  that  mark  him 
really  human.  This  Fox  personal 
and  the  admiration  which  his  entj 
prise  commands  stamp  him  as  one| 
the   few   big   factors   in   the   indui' 

KAN' 


M-G-M  Not  to  Abandon 
Radio  Chain,— Moskoffi 

Abandonment  of  the  recently  P' 
posed  national  radio  chain  hook 
headed  by  Station  WHN  is  not  cc 
templated  by  M-G-M,  states  Charl 
C.  Moskowitz  in  denying  publisli 
reports  to  that  effect.  He  said  tli 
the  company  is  going  ahead  with  i 
tails  of  the  plan. 


I 


i| 


\ 


p^HEWSPAPER 
FFILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


(,.  XLIII  No.  23 


Friday,  January  27,  1928 


Price  5  Cents 


[ITitACT  MEETING  NEAR; 
(tAINGER  WON'T  AHEND 


Minneapolis — At  least  three 
legates  will  attend  the  Chi- 
go  contract  committee  meet- 
gs  representing  the  North- 
est  exhibitor  unit,  under  a 
solution  unanimously  passed. 
/.  A.  Steffes,  president  of  the 
ganization,  who  is  chairman 
the  continuing  committee  on 
e  uniform  contract,  will  be 
e  of  the  delegates. 
Solidified  support  of  the 
ookhart  bill  by  all  exhibitors 

attendance    at    the    Chicago 

eting,  will  be  sought  by  the 

Ibrthwest  unit  representatives, 

10  then  will  Ccdl  upon  all  the 

legates  to  go  to  Washington 

work    for    passage    of    the 
nasure. 


th    the    Chicago   meeting   of   the 
iittee    appointed    in    October    to 
■    the   Standard   Exhibition   Con- 
few  days  ofiE,  the  importance 
.:    deliberations    is   beginning   to 
itself  in  more  definite  manner. 
Miinent  exhibitors  and  distribu- 
xecutives   will   be   on   hand   for 
eatings   at   the    Congress.      In 
11  to  the  distributors'  committee 
Kent,  Ned  Depinet  and  Joseph 
Iniitzer  who  are   alternates  will 
(.Continued  from  Page  2) 


17  ADMISSION  TAXES 
TOTAL  $17,835,818 


'on  Bureau  of  THE  FILM  DAILY 
liington — Admission  tax  collec- 
luring  the  calendar  year  1927 
ted  to  $17,835,818,  according  to 

just  compiled  by  the  Bureau 
inal  Revenue.    This  was  a  de- 

of  more  than  $3,000,000  from 
(Continued    on    p^S^    8) 


to  CALLS  roR 

PARTNERSHIP  SPIRIT 


ler 


1 

I 


public,  not  the  theater,  is  the 
te  consumer  and  the  producer 
stributor  are  or  should  be  as 
concerned  with  the  public  as 
eater  man,  according  to  Carl 
nle  who  is  about  to  celebrate 
id  anniversary  in  the  industry, 
lieves  the  viewpoint  of  all  con- 
(Continued    on    page    8) 


BROOKHART  BOl  DRIVE  GETS 
IMPETUS  AT  T.  0.  C.  C.  RALLY 


Brookhart  Bill  Up  in  House 

Washington   Bureau   of   THE   FILM  DAILY 

Washington — The  Brookhart  block  booking  bill  was 
introduced  in  the  House  yesterday  by  Representative 
Emanuel  Celler  (Dem.)  of  New  York  City.  The  measure 
is  identical  with  the  Senate  bill.  A  companion  statute 
was  introduced  in  the  House  some  few  days  ago  by  Repre- 
sentative Cannon  of  Missouri  who  made  a  few  changes  in 
the  text  as  drawn  by  Brookhart. 


Emanuel  Celler  is  one  of  ten  New  York  legislators  the 
T.O.C.C.  has  so  far  lined  up  in  favor  of  the  block  booking 
bill.  His  views  and  the  views  of  the  others  are  outlined 
on  page  4. 


DEPT.  OF  JUSTICE  WON'T 
DISCUSS  FILM  PROBE 


Washington  Bureau  of  THE  FILM  DAILY 
Washington— Officials  of  the  Dept. 
of  Justice  refuse  to  discuss  investiga- 
tions of  the  picture  industry,  in  the 
course  of  which,  it  is  understood, 
agents  have  been  sent  to  CaHfornia 
to  secure  information  regarding  pro- 
duction  activities. 

It  could  not  be  learned  whether 
the  proposed  closing  down  of  several 
studios  was  considered  a  factor  in 
the  situation,  nor  whether  the  re- 
ported investigation  had  taken  any 
new  angle.  Agents  of  the  depart- 
ment have  in  recent  months  been  re- 
ported as  working  at  various  points 
(Continued  on  Page  2) 


EIRE  AT 
THE  WARNER  STUDIO 


Hollywood — Damage  estimated  at 
$200,000  was  caused  by  a  fire  at  War- 
ners' studio  Wednesday  night.  The 
fire  threatened  to  spread  over  the  en- 
tie  structure  before  it  was  controlled. 
A  large  stage,  several  storehouses 
and  the  studio  transportation  office 
were  destroyed.  Prompt  work  of  sev- 
jpral  cameramen  saved  unreleased  films 
valued  at  several  hundreds  of  thou- 
sands. 


SCHENCK  INTERESTED 
IN  BIG  BRITISH  CHAIN? 


London  (By  Cable)  —  Joseph 
Schenck  is  reported  interested  in  the 
chain  of  100  houses  planned  or  to  be 
acquired  bv  Sir  Walter  Gibbons  at  a 
cost]  of  $25,000,000.  Lord  Rothermere, 
proprietor  of  the  Daily  Mail,  is  the 
principal  backer  of  the  project,  it  is 
reported. 

The  plan  involves  the  introduction 
of  de  luxe  presentation  poHcy  in 
Great  Britain.  Sixty  houses  have  al- 
ready been  acquired. 

Preparations  are  being  made  for  the 
erection  of  a  5,000-seat  theater  in 
London  and  big  houses  in  other  cities. 
The  project  is  to  forestall  American 
invasion  of  the  British  exhibition 
field,  according  to  Gibbons. 


INGRAM  TO  MAKE  BRITISH 
FILM  FOR  U.A.  RELEASE 


Rex  Ingram  has  signed  in  Lon- 
don with  Louis  Blattner  of  Inter- 
national Distribution  Trust  to  make 
one  British  production  in  which  Alice 
Terry  will  be  starred,  for  distribution 
throughout  the  world  by  United 
Artists,  the  latter  company  announced 
yesterday.  This  sets  at  rest  reports 
(Continued    on    page    8) 


Federal    Control    Scouted 

with  Unit  to  Redouble 

Campaign  Efforts 

Federal  control  is  not  provided  in 
the  Brookhart  bill,  the  T.O.C.C.  de- 
cided at  its  rally  for  liberty  at  the 
Hotel  Astor,  New  York,  yesterday, 
and  the  organization  will  redouble  its 
efforts  for  passage  of  the  measure, 
considering  a  point  gained  with  what 
many  held  to  be  virtual  condemnation 
of  arbitrary  allocation  of  product,  by 
C.  C.  Pettijohn  of  the  Hays  office. 

"I  believe  any  theater  owner  has  a 
right  to  bid  for  pictures  with  anyone," 
Pettijohn  said,  terming  the  question 
of  allocation  one  of  the  industry's 
biggest  problems  out  of  which  "comes 
legitimate  cause  for  complaint."  He 
said,  however,  that  the  problem 
should  be  settled  within  the  indus- 
try. 

Debate  as  to  the  Federal  control 
aspect  of  the  bill,  occupied  the  major 
portion  of  the  rally,  with  Pettijohn 
and  R.  F.  Woodhull,  president  of 
the  M.P.T.O.A.,  pointing  to  the 
danger  of  the  Government  regulation 
they  say  is  lurking  in  the  measure, 
and  Leo  Brecher,  and  other  speakers, 
branding  this  contention  as  false  and 
misleading.  In  denying  the  bill  pro- 
vides Federal  control,  Brecher  was 
fortified  by  telegram  of  Sen.  Brook- 
hart, which  was  sent  to  the  rally, 
(Continued    on    page    4) 


MYERS  NOT  APPROACHED 
TO  HEAD  INDEPENDENTS 


Abram  F.  Myers,  member  of  the 
Federal  Trade  Commission  who 
handled  the  Trade  Practice  Confer- 
ence in  New  York  last  October,  yes- 
terday denied  he  had  been  approach- 
ed to  head  an  organization  of  inde- 
pendent exhibitors,  as  published  earl- 
ier in  the  week. 

The  denial  was  made  over  the  tele- 
phone to  Leo  Brecher  of  the  T.O.C. 
C.  who  called  Myers  in  an  effort  to 
ascertain  whether  or  not  the  report 
was  to  be  credited.  Myers  expressed 
his  indignation  and  annoyance  over 
the  incident  and  declared  emphatic- 
ally there  was  absolutely  no  founda- 
tion to  the  report. 


DAILY 


Friday,  January  27, 


UeHPHiPkm 
#^FILMDOH  I 


M^^^ULTUE  MEWS 


sfiff/mp' 


foL  XLIIl  Mo.  23      Friiay.  Jan.27,1928    Price  5  Cents 


lUHN  «.  ALICOAIE 


PuDlisner 


Pulilislied  daily  exccpi  Saturday  and  holidays 
ji  lo3U  Broadway,  New  York,  N.  Y.,  and 
copyriKtit  (1928)  bv  Wid's  Films  and  Film 
Folk,  luc  J.  V\  .  Alicoate,  President  and 
Puljlislicr;  Maurice  I).  Kann,  Vice-President 
and  Luitor;  Donald  M.  Mersereau,  Treasurer, 
business  and  Advertising  Manager;  Ralph 
Ujlk,  IraveliiiK  Representative.  Entered  as 
■  ecoiid  class  matter  May  21,  1918,  at  the 
m-i  ollice  at  New  York,  N.  Y..  under  the  act 
,f  March  3.  1879.  Terms  (Postage  free) 
Jniicii  Slates  outside  oC  Greater  New  York, 
flU.UU  one  year;  b  months,  $5.00;  3  months, 
{3.UU.  Foreign,  $15. DO.  Subscribers  should 
remit  witu  ordei.  Address  all  communica 
tioiis  to  THE  lll.M  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
47J7  4738  4739.  Calile  address:  Filmday, 
New  \uik.  Hollywuod,  California — Harvey 
E  Gausman,  Anibassador  Hotel:  'Phone, 
Dicxcl  700(1  and  Washington  9794.  London — 
Ernest  \V  I'redman,  The  Film  Renter,  58, 
Great  Marll>oii>uBli  St.,  London,  W.  I.  Ber- 
lin     lirhtl.il.lliiiehne       Friedrichstrasse.     225. 


Dept.  of  Justice  Won't 
Discuss  Film  Probe 

(Continued  from  Page  1) 
throughout  the  country,  including 
New  York,  Chicago,  where  it  is  un- 
derstood they  studied  the  recent  dif- 
ficulties  between  operators  and  ex- 
hibitors,  and    Hollywood. 

It  is  believed  here  that  officials  of 
the  department  do  not  look  with 
much  favor  upon  the  Brookhart  anti- 
block  booking  bill,  which  would  turn 
over  to  the  Federal  Trade  Commis- 
sion duties  which  they  believe  the 
Dept.  of  Justice  should  perform,  but 
it  could  not  be  learned  whether  there 
V  as  any  connection  between  the  bill 
and  the  investigation,  department  of- 
ficials declaring  that  the  study  of  the 
bill  by  the  attorney  general,  request- 
ed by  Senator  Brookhart,  was  merely 
a  routine  matter. 

C.  D.  Rosenfield  Dead 
Rock  Island,  111. — Funeral  services 
are  being  arranged  for  Charles  Deere 
Rosenfield,  43,  president  of  the 
Rosenfie;d  Hopp  Co.,  local  theater 
chain. 


Re-elect  Theater  Directors 

Michigan  City,  Ind. — Directors  of 
the  Michigan  City  Theater  Co.  were 
re-elected  at  the  recent  stockholders' 
meeting.  The  officials  are:  Dr.  E. 
G.  Blinks,  L.  J.  Carow,  Carter  H. 
Manr.y,  H.  P.  Levin,  G.  E.  Baker, 
Dr.  J.  N.  Ledbetter  and  Blair  Mc- 
Elroy. 

Four  Simultaneous  Runs 

Boston  —  Four  simultaneous  first 
runs  were  accorded  "The  Gorilla" 
last  week.  The  theaters  were  the 
Scollay  Square  Olympia,  the  Wash- 
ington Street  Olympia,  the  Capitol 
and   the    Fenway. 

Hold  Dallas  Annual  Banquet 
Dallas,  Tex.  —  Theater  men  and 
exchange  managers  of  the  Dallas 
territory  were  the  guests  of  the  Denl 
and  Robb  &  Rowley  circuits  at  the 
second  annual  banquet  held  at  the 
Baker   hotel. 


World  Film  Activity 

Outlined  by  Hawley 

Eighty-five  percent  of  the  world's 
pictures  are  made  in  Hollywood,  ac- 
cording to  Clifford  B.  Hawley,  pres- 
ident of  First  National  Pictures,  who 
represented  the  motion  picture  in- 
dustry in  a  radio  address,  broadcast 
in  New  York. 

In  explaining  the  reason  for  the 
popularitj'  of  American  motion  pic- 
tures, Hawley  said: 

"People  of  the  entire  world  like  stories  as 
told  by  Americans.  America  has  something 
that  is  alluring  to  all  nationalities.  Amer- 
ican life  and  manners  and  customs  and  his- 
tory always  have  been  of  absorbing  interest 
in  every  clime.  Travel  where  you  will 
throughout  the  world  and  you  find  that  from 
peasant  to  king  the  most  romantic  country 
to  them,  the  land  they  are  most  eager  to 
visit,   the   land   of   promise,   is   America. 

"Foreign  governments  credit  the  motion 
picture  for  the  remarkable  increase  in  the 
sale  of  American  goods  abroad.  And  this 
is  the  reason  for  the  frantic  activity  now 
being  shown  by  foreign  governments  in  an 
attempt  to  develop  their  own  motion  picture 
industry. 

"No  producer  knowingly  makes  a  picture 
that  will  oliend  any  foreign  power.  To  do 
so  would  eliminate  the  people  of  that  coun- 
try from  his  list  of  buyers.  It  is  absurd 
to  state  that  any  American  producer  has  at 
any  time  deliberately  ridiculed  any  race  or 
creed. 

"When  a  picture  is  made,  the  world  is 
always  kept  in  mind.  We  know  that  the 
world  will  see  the  picture  and  we  know  that 
the  world  will  be  influenced  by  the  picture. 
The  responsibility  is  a  heavy  one,  aiid  a 
serious  one.  We  know  that  the  Chinese 
will  get  an  idea  of  American  life  from  our 
pictures.  We  know  that  Russia  will  be  gov- 
erned in  its  views  of  the  Spaniard,  say,  by 
the  manner  in  which  we  depict  the  Spaniard 
in  our  films.  Therefore,  caution  is  neces- 
sary. 

"And  out  of  this  caution,  this  regard  for 
what  the  picture  is  doing  for  understanding 
throughout  the  world,  we  have  arrived  at 
the  serious  conviction  that  every  nation  must 
be  truthfully  presented  on  the  screen.  That 
truthful  presentation,  to  the  best  of  our 
ability,    is    adhered    to. 

"It  is  interesting  to  note  that  in  addition 
to  our  extensive  production  activities  in  this 
country,  we  are  forming  alliances  which 
will  give  us  a  growing  influence  on  European 
production. 

"In  England,  for  instance.  First  National 
Pictures  through  a  consolidation  cooperates 
with  Lord  Ashfield,  Lord  Beaverbrook,  Wil- 
liam Evans  and  other  leading  factors  of  the 
British   film    world. 

"In  Germany,  First  National  has  a  similar 
alliance    with    important    interests. 

"In  about  three  months  the  motion  pic- 
ture industry  will  be  32  years  old.  It  has 
grown,  it  has  developed  through  use  of  its 
own  resources.  Its  technical  development  has 
been  inward.  It  has  had  to  train  men  to 
perform  practically  every  function  in  connec- 
tion with  the  making,  the  selling,  and  the 
exhibition  of  pictures.  Its  mechanical  prog- 
ress has  been  its  own  progress.  It  has 
created  as  it  went  ahead.  It  is  important 
that  the  industry  be  given  the  opportunity 
— must  be  assured  of  the  opportunity — for 
unlimited  development.  The  motion  picture 
industry  is  one  of  the  great  assets  of  the 
government   and  the   people." 


Loew's  Avalon  Opens 

Loew's    Avalon,    King's    Highway 
and  Ave.  J.,  Brooklyn,  has  opened. 


Tri-State    Development 

Arkansas  City — Tri-State  Theaters 
Corp.  is  a  new  unit  developing 
small  towns  in  Arkansas,  Tennessee 
and    Mississippi. 


Hilger  Made  K.  C.  Manager 
Kansas  City — C.  S.  Hilger  has  been 
appointed  manager  of  the  Fox  ex- 
change, succeeding  H.  Bradley  Fish. 
Hilger  formerly  was  Paramount 
manager  at  Memphis. 


CaU 
WAFILMS,  Inc. 

Walter  A.   Putter,   Pres. 

for 

Library  Stock  Scenes 

New  York  Hollywood 

130  W.  46th  St.        c/o  Leon  Schlesinger 

Bryant    8181    1123    No.    Bronson    Ave. 


Pact  Meeting  Near ; 
Grainger  Not  Going 

(Continued    from    Page    1) 

attend,  leaving  New  York  Monday 
for  Chicago.  James  R.  Grainger,  one 
of  three  distributors  on  the  committee, 
has  telegraphed  Gabriel  L.  Hess  from 
New  Orleans  that  illness  will  prevent 
him  from  serving.  The  other  two 
members,  Phil  Reisman  and  Felix 
Feist  will,  however,  be  there  while 
one  of  the  alternates  will  round  out 
the  representation  accorded  produc- 
ers and  distributors.  In  addition  to 
R.  R.  Biechele,  of  Kansas  City,  Na- 
than Yamins  of  Fall  River,  and  Ben 
Berinstein  of  Los  Angeles  who  will 
present  the  exhibitors'  side  of  the 
case,  many  important  exhibitor  lead- 
ers will  be  on  hand  to  advise,  since 
tl'ey  will  not  be  permitted  to  vote. 

Minnesota,  as  noted  in  a  special 
Minneapolis  dispatch  published  else- 
where in  today's  issue,  Vv'ill  have  a 
delegation  of  three  on  in  Chicago. 
Frank  J.  Rembusch  of  Indianapolis 
is  attempting  to  organize  an  exhibi- 
tor convention  to  be  held  Monday 
preceding  the  actual  opening  of  the 
Lonference.  H.  M.  Richey  of  the 
Michigan  M.P.T.O.  expects  to  be 
present. 


Marmont  Slated  For  Two 

Percy  Marmont,  who  sails  tonight 
for  England,  will  star  in  two  pictures 
there  for  Gotham.  Before  returning 
to  this  country  next  July  he  will  also 
appear  in  a  stage  play,  "Riders  of  the 
Wind,"  which  he  may  later  work  in 
for  the  screen. 


$70,128   in    Second    Week 

"The  Circus"  grossed  $70,128  at 
the  Strand  the  second  week  of  its 
four  week  engagement.  The  total 
fomhe  first  two  weeks,  therefore,  ex- 
ceeds $150,000. 


Vilma   Banky   Sailing   Soon 

Vilma  Banky  arrives  in  New  York 
Tuesday  with  the  first  completed 
print  of  her  last  co-starring  picture 
with  Ronald  Colman,  "Leatherface." 
Miss  Banky  will  sail  on  Feb.  3  on 
the  S.  S.  France  to  visit  her  parents. 


Nat'l  Board  Conference  Opens 

Fourth  annual  conference  of  the 
National  Board  of  Review  opened 
yesterday  at  the  Waldorf-Astoria, 
New  York,  continuing  through  Sat- 
urday. 


OAlUr  TIPS  WHICH  M£An  OOUABS  FOR  SUOWh 


"The    Fair    Co-Ed" 
(M-G-M) 

Ballyhoo  was  a  donkey-driven 
less  and  topless  flivver  with  all 
of   funny    sayings    inscribed    on 
sides    and    rear    of    tin    body,      i 
of   the   sayings   included,    "This 
stops    for    all    Fair    Co-Eds," 
Fair    Co-Ed   said,    I    don't   chocs 
run   in    1928,"   "Don't  rush  this 
"Gentlemen  Prefer  Blondes  but 
pick  up  any  kind."    The  engine  o 
flivver    also    was    exposed    and 
boys  rode  in  the  front  seat. — T. 
son    Erwin,   Majestic,   Austin,  Ti 


"The  Garden  of  Allah" 

(M-G-M) 

Constructed  a  special  beaverb 
front.  The  board  was  entirely 
blue  with  large  white  letters  o 
and  the  following  wording,  ' 
Garden  of  Allah."  The  base  hai 
opening  which  gave  it  the  appear 
ot  an  Oriental  building  with  red 
gold  border  around  it.  Palm 
were  on  either  side  of  openinj 
give  the  lobby  atmosphere. — ^J; 
H.  McKoy,  Rex,  Spartanburg,  S, 


"Two  Arabian  Knights" 
(United  Artists) 

Broadcasting      station      annouij 
free  tickets   would  be  given  the 
25  persons  to  phone  the  theater  i\ 
hearing    announcement    about    "'i 
Arabian  Knights."     The  person 
ing   had    to   mention    "Two   Ara| 
Knights"  as  code  before  being  elig 
to  participate. — L.  E.  Davidson, 
cess,  Sioux  City,  la. 


"Tell   It  to   Sweeney" 
(Paramount) 
Lobby  locomotive  was  built  ou 
junk  and  closely  resembled  the  la 
in  the  picture.     The  body  of  the! 
gine  was  made  from  an  old  metall 
barrel,  the  pistons  from  oil  cans,f 
cab  from  beaverboard  scraps,  a 
of  stove  pipe  was  used  for  the  sfl 
stack  with   the  name   'Isabel'  paifl 
on   it.      Cow   bells   tied   on   the 
of  the  contraption  were  made  toi 
by    a    string    that   extended    into_ 
box  office,  and  cigarette  stubs, 
ese   punk,   and   incense   were  us 
make  smoke  come  out  of  the  snul 
stack, — N.  Prager,  Hippodrome^ 
Worth,  Tex. 


TIFFANY- STAHL  PRODUCTIONS,  INC. 

Announce 

That  they  have  in  the  course  of  production 

a  motion  picture  entitled:  i 

"ROSE  OF  THE  RIO  GRANDF^ 
and  "THE  LITTLE  BATCHELOR" 

ALL  RIQHTS  PROTECTED  * 


jay,  January  27,  1928 ^^  ^^^        DAILV 


-jsa^ 


ATTENTION 


REQUIRED 

DIRECTOR 

POSSESSING  EXCELLENT  BOX-OFFICE  RECORD 

IN  ADDITION 

TWO  ASSISTANT  DIRECTORS 

WITH  PROVEN  ABILITY 

ALSO 

LEADINQ  MALE  AND  FEMALE 

STARS 

TO  WORK  IN  BRITISH  AND  CONTINENTAL  PRODUCTIONS 


ALL  ENQUIRIES 

PREMIER    CASTING    AGENCY 

GENERAL  MANAQER        *  -  -        DAN  FISH 

40,  SHAFTESBURY  AVENUE  LONDON,  W.  1. 


CABLE  ADDRESS^^'DEEWEFF'LONDON 


THE 


DAILY 


Friday,  January  27, 


Term  U.  S.  Control  Talk  Propagan 


mm  TRACES  EFFORTS 
FOR  ARBITRATION  RELIEF 


CCotitinued   from   Page    1) 
expressing  the  senator's  regret  at  his 
inability   to  attend. 

The  meeting  was  opened  by  Presi- 
dent Sol  Raives,  who  immediately 
turned  chairmanship  over  to  Arthur 
Hirsch,  chairman  of  the  campaign 
committee  on   the   Brookhart  bill. 

Hirsch  traced  efforts  of  the  organi- 
zation to  secure  relief  on  arbitration 
and  arbitrary  allocation  of  product. 
Will  H.  Hays,  he  said,  had  co-oper- 
ated and  promised  to  do  "all  in  his 
power"   to   relieve   the    situation. 

Reviews    Deliberations 

The  deliberations  soon  resolved 
themselves  into  sub-committees  with 
distributor  members  refusing  to  meet 
as  Hays  requested,  he  charged,  with 
the  results  Hays'  power  over  his 
membership  now  is  a  matter  of  doubt. 

During  this  period,  the  T.O.C.C. 
opposed  outside  interference,  "and 
were  laughed  at  by  the  very  powers 
who  now  make  this  their  propaganda 
basis,"  he  alleged. 

He  reviewed  the  Trade  Practice 
Conference,  and  stated  it  hasn't 
proved  very  productive,  so  that  now 
exhibitors  are  taking  their  fight  to 
Congress. 

He  outlined  the  Brookhart  bill, 
praising  its  provisions  and  stated  the 
organization  is  pledged  to  work  for 
its  passage.  Even  though  it  doesn't 
pass,  "they'll  know  they've  been  in  a 
fight,"  he  declared,  calling  upon  those 
present  to  forget  oratorj^  and  "roll 
up  your  sleeves  and  go  to  work." 
Seek  Unit  Voting  Rule 

Unit  rule  of  voting  by  the  exhi- 
bitor committee,  with  the  seventh  ar- 
bitrator to  be  named  as  first  order 
of  business  at  the  Chicago  meeing, 
so  he  may  attend  all  sessions  and 
thus  prevent  delay,  is  sought. 
Amendments  sought  to  the  contract 
include:  prohibition  in  the  warranty 
clause  of  adding  or  eliminating 
clauses  not  sanctioned  by  the  con- 
tract committee;  starting  protection 
from  last  day  of  run;  rewriting  of 
playdate  clause  to  force  distributors 
to  set  dates  where  exhibitors  hold  up 
si'bsequent  runs;  make  exchange  re- 
sponsible to  injured  exhibitor  for  all 
delays;  making  laboratory  cost  basis 
for  payment  for  destroyed  filrrfs; 
prohibiting  substitutions  without  the 
exhibitor's  consent;  relieving  exhi- 
bitor from  obligation  when  distributor 
agrees  to  assignment  of  contract;  kill- 
ing of  accessory  clause;  making  con- 
tract binding  as  soon  as  signed  by 
distributor  representative;  limiting 
release  of  a  distributor  from  obliga- 
tion to  deliver  a  picture  to  powers 
beyond  his  control;  giving  exhibitor 
right  to  cancel  a  picture  roadshowed 
"for  any  length  of  time"  and  to  can- 
cel pictures  in  equal  number  to  pic- 
tures roadshowed. 

Amendments  sought  to  the  arbitra- 
tion agreement  include:     elimination 


New  York  Congressmen  Line 
Up  in  Support  of  Brookhart  Bill 


Support  of  Senator  Copeland  of 
New  York  and  nine  Congressmen  for 
the  Brookhart  bill  was  announced 
yesterday  by  the  T.O.C.C.  All  of 
j  these  legislators  have  gone  on  record 
as  favoring  the  measure. 

Extracts  from  their  communications 
addressed  to  the  T.O.C.C.  follow. 

Royal  S.  Copeland  (Dem.),  New 
York    City — "Please    count    on    me!" 

John  J.  Boylan  (Dem.),  New  York 
City — "I  am  against  block  selling  and 
blind  booking.  I  am  for  independence 
of  the  films  without  restrictions  by 
the  giant  producers." 

George       W.       Lindsay       (Dem.), 

Brooklyn —  *  *  *  "shall  be  pleased  to 

support  the  Brookhart-Cannon  bill" 
♦  *  * 

Emanuel   Celler  (Dem.),  Brooklyn 

—"The  Brookhart  Bill  will  do  much 
to  remedy  this  evil  block  and  blind 
booking.  It  will  give  the  independ- 
ents a  chance  for  their  white  alley. 
I  am  introducing  a  companion  bill 
in  the  House." 

Samuel  Dickstein  (Dem.),  Brook- 
lyn— "My  sympathy  is  with  you  in 
this  fight.  I  believe  the  independent 
theater  owner  should  be  entitled  to 
as  much  consideration  from  those 
who  control  the  exhibition  of  films  as 
the  large  exhibitor  has  been  receiv- 
ing." 


p.  J.  O'Connell  (Dem.),  Brooklyn 

— "I  shall  be  very  glad  to  support  any 
legislation  that  has  for  its  purpose 
the  elimination  of  the  evils  disclosed 
at  the  investigation  by  the  Federal 
Trade  Commission." 

Andrew  L.  Somers  (Dem.),  Brook- 
lyn—  *  *  ♦  "J  shall  be  more  than 
pleased  to  do  everything  in  my  power 
to  help  you  in  your  fight  against 
block  selling  and  for  the  independ- 
ence of  films." 

Anthony  J.  Griffin  (Dem.),  Brook- 
lyn—  *  *  *  "I  5gg  to  say  that  I  am  in 
favor  of  the  bill  and  will  give  it  my 
support." 

Loring  M.  Black,  Jr.  (Dem.), 
Brooklyn — "I  am  thoroughly  in  sym- 
pathy with  your  position  in  reference 
to  the  Brookhart  Bill.*  *  *  I  will  be 
glad  to  cooperate  with  the  exhibitors 
in  this  important  matter." 

John  K.  Kindred  (Dem.),  Astoria — 
"As  a  result  of  my  investigation  *  *  * 
it  is  evident  that  *  *  *  the  public 
are  denied  the  free  and  unhampered 
exhibition  of  moving  pictures  to 
v/hich  they  are  entitled  by  the  unfair 
terms  and  conditions  imposed  by  the 
large  producers,  whose  methods  are 
monopolistic  and  in  restraint  of  trade 
and  also  are  violative  of  the  spirit 
of  the  Sherman  anti-trust  laws  and 
against   public   policy." 


of  concerted  action  and  the  $500 
deposit  demanded  of  distributors  in 
cases  where  an  exhibitor  does  not 
abide  by  a  decision;  increase  of 
boards  to  seven  members  with  the 
seventh  member  to  be  present  at  all 
sessions;  removal  of  clause  permitting 
the  local  Film  Board  to  name  exhi- 
bitor arbitrators  in  case  the  local  ex- 
hibitor organization  fails  to  do  so,  and 
establishment  of  a  system  of  taxation 
on  contracts,  or  a  percentage  on  cases 
heard,  to  enable  exhibitors  to  bear  a 
share   of  the  cost  of   arbitration. 

"Any  statement  that  the  Brookhart 
bill  constitutes  Federal  control  of  the 
iddustry  is  false  and  misleading,"  Leo 
Brecher,  declared  in  the  keynote 
speech  from  the  exhibitor  organiza- 
tion's standpoint.  His  address  in  part 
fellows: 

"Six  months  ago  we  met  in  this 
place  to  discuss  the  most  pressing 
problems  in  our  business,  and,  if  pos- 
sible, to  find  a  remedy.  The  outstand- 
ing problem  was  the  question  of  ob- 
taining product  for  the  operation  of 
our  theaters  on  a  basis  that  would 
give  us  a  degree  of  security  for  our 
investments,  and  an  assurance  that 
our  right  to  develop  in  this  business 
will  not  be  hampered  by  unfair  con- 
ditions that  have  grown  up  in  this 
business. 

"Out  of  the  discussions,  the  follow- 
ing resolution  was  developed: 

Resolved  that  negotiations  be 
initiated  through  the  Motion  Pic- 
ture Producers  and  Distributors  of 
America,    Inc.,    to    give    the    inde- 


pendent theater  owner  a  fair  op- 
portunity to  play  first  runs  on  equal 
terms  with  producer-owned  circuit 
theaters;    and   be   it   further 

Resolved  that,  if  these  negotia- 
tions fail  to  bring  the  desired  re- 
sult, legal  steps  be  taken  to  accom- 
plish this  result. 

"This  resolution  was  adopted  not 
without  dissenting  arguments  but  the 
arguments  were  all  on  the  question  of 
procedure,  namely,  those  that  were 
opposed  to  the  resolution  were  op- 
posed not  to  the  demand  that  we 
were  proposing  to  make,  but  to  the 
idea  of  attempting  to  improve  our 
conditions  by  negotiating  with  the 
Hays  organization.  Events  have 
proved  that  those  who  were  opposed 
to  negotiate  with  Hays  were  right. 
Mr.  Hays  was  generous  enough  in  the 
matter  of  conferences  and  expres- 
sions of  good  will.  A  great  deal  of 
time  was  wasted  only  to  find  out  that 
the  opposition  had  no  desire  to  do 
the  right  thing,  and  that  Mr.  Hays 
possessed  no  authority  in  any  matter 
of  real  importance  in  the   business. 

"At  the  Trade  Practice  Conference, 
we  again  proposed  our  resolution  and 
tried  to  convince  the  opposition  of  the 
justice   of  our   demands. 

"On  the  10th  of  December,  the 
Theater  Owners  Chamber  of  Com- 
merce issued  a  statement  once  again 
appealing  to  our  opponents  to  cor- 
rect the  evils  that  are  rapidly  strang- 
ling this  business,  and  with  this  ap- 
peal we  also  issued  a  warning  to  the 


lil 


LEO  BRECHER  ASSAILS 
FEDERAL  CONTROL  ANI 


effect    that    if   the    industry    does  I 
take   steps   to   adjust   the   evils,  si 
higher  force  will  take  the  matterl 
of  the  hands  of  the  industry  and| 
justjt.     Perhaps.     What  was  the 
spoiTse?     Not  a  ripple.     Nothing  I 
the    echo    of    our    own    voice    coni 
back  to  us  from  far  and  wide,  f 
our  own,  from  independent  exhibi 
suffering     under     the     same     abi 
pleading  for  the  same  remedies. 

"Then,  as  if  in  answer  to  our  pn 
for  relief,  the  industry  was  stai 
by  news  of  the  introduction  of  a 
in  the  United  States  Senate.  A 
introduced  by  a  man  whose  inte 
in  the  motion  picture  is  not  on  ] 
account  or  mine,  but  on  accoun 
the  millions  of  the  American  pt 
who  attend  the  motion  picture 
aters  throughout  the  length 
breadth  of  this  nation.  A  man 
is  interested  in  this  fight  becaus 
is  a  fight  for  justice.  A  man  wh 
pled^red  to  stay  in  this  fight  unt 
is  won.  A  fighter  who  has  the  c 
age  and  the  determination  to  wi 
Senator  Smith  W.  Brookhart. 

Industry's  Response 

"Now,   what   was   the   industry's   respon! 
the    introduction    of    the    Brookhart    bill? 
several    days    there    was    a    strange    avals' 
of   communications   from   so-called    indepei 
exhibitor     leaders     in     various     parts     of 
country,    extolling   to    the    skies    as    the   s^ 
of    the     motion     picture     industry.     Mr. 
Hays.       Was     there     any    expression    on_ 
Brookhart    bill     from     producers,    distra^fc;:|; 
as    individuals    or    as    members    of    thaHlej, 
organization?      Was    there    any    expres^Mr  • 
the    Brookhart    bill    from    the    Hays    orga 
tion    or    from    Mr.    Hays    as    an    individ  t 
Not  a   word.      What   did  this   silence   indi". 
Was   it   indifference   or   was   it   contempt? 
haps    the    answer    will    come    later.      So  t 
for  the   response   from   the   producers   andi 
tributors,    but    what   of   the    response    fron 
dependent    exhibitors    throughout    the    coUi 
and    what    of    the    response    from    the    pu, 
Senator     Brookhart     has     been     deluged   , 
communications     from     independent     exhil 
from   all   parts   of   the   country,    both   froi 
dividuals    and    organizations    favoring 
and  offering  every  form  of  cooperatioi 
successful    passage.      An    astounding 
has    been    received    from    the    public,    fl 
dividuals    in    every    station    of    life,    a    _ 
representatives    of    organizations    intereste 
the    motion    picture   as    a   commodity   in  v 
the   public   has   a   vital    interest. 

"Is  exhibitor  opinion  unanimously  in  I 
of  the  Brookhart  bill?  Nearly,  but  not  q 
Here  and  there  comes  a  whisper  of  i 
sition  like  a  single  hiss  in  the  dark.  an> 
what  is  this  opposition  to  the  Brookl 
based  ? 

Some  See  Evils 

"One    states    to    beware    of    Federal  ] 
tion   of   the   motion   picture   industry, 
more  daring  and   original   states  that 
which   the   Brookhart   bill   seeks   to   ren 
real,   and    must   be   done   away   with   ifl 
dustry    is    to    survive,    but,    and    herel 
originality    of    the    objection — beware   I 
eral    control    of    the    motion    picture    in 
A    national    leader    for    whom    person 
have    great    regard    but    who    unfortun 
not     financially     interested     in     the 
business    to    a    considerable    extent,    ifl 
states    that    the    Brookhart    bill    would  J 
right   if  only,   and   here   is  a   new   angla 
jection — if   only   it   did    not   provide   ma 
for   its   enforcement,   because  that   woufl 
that    dreaded    thing — gcvernment    contfl 

"Now.    whence    coitjes    this    wisdom  | 
small    and    widely    scattered    minority 
It    is    strangely    uniform    in    its    out 
(.Continued    on    Page    5) 


E 


poll), 


sioa 

'pr 
P?pr 
H, 
Mois 


THE 


ly,  January  27,  1928 


DAILV 


I 


//   Have    Right   to   Bid-Pettijohn 


i  AIDE  SAYS  70  P.C. 
KHIBITORS  OPPOSE  BILL 


(Continued   from   Page   4) 
ic    laiiRuage    used    may    be    somewhat 
in   each   case.      Can   we   help   wonder- 
er  this   wisdom   is   not  gathered   at   a 
iiurce? 

I  IS  the  answer  to  this  question  is 
by  a  statement  issued  within  the 
lays  by  Mr.  Charles  C.  Pettijohn, 
unsel  of  the  Hays  organization.     He 

speaking   of   the   bill,   as    follows: 
A  ill    surely    provide    for    government 
■  id    that    to    take    this    out    would    re- 
strength.' 

carefully  that  Mr.  Pettijohn  does 
liat  Senator  Brookhart  has  said  this. 
iy  says  that  Senator  Brookhart  is 
-  saying  that  this  bill  will  surely 
iir  government  control.  Who  quoted 
!ijr?  On  whom  does  Mr.  Pettijohn 
the  Senator  has  been  quoted  cor- 
Did  he  try  to  verify  the  quota- 
t  course  not!  But  we  have!  We 
lator  Brookhart  whether  he  ever  ex- 
imself  as  quoted,  and  the  Senator 
-ed     the     quotation     as     untrue     and 

ise  an  issue  of  government  control 
an  attempt  to  throw  dust  in  your 
1  blind  you  so  that  they  can  con- 
listurbed  in  their  campaign  to  mo- 
he   industry.      Mr.    Pettijohn    further 

Issue  Now  Clean-Cut 

-lie   is   now    clean-cut   and.  everybody 

i-iiness    understands    its    meaning   and 

The  question   now   plainly  is: 

:iu    in    favor    of    government    control 

tion   picture   business   or   against   it?' 

ys  the   issue  now   is   clear.      Well,   it 

clear   till    he    raised    his    little    cloud 

But    I    have    lately   asked    some    ex- 

lie    question    in    Mr.    Pettijohn's    own 

Are     you     in     favor     of     government 

I   the   motion   picture  business?'     And 

lie   aiiswer   I   got:    'We   would   sooner 

ted    in    our    business    by    the    United 

vernment   than   be   put    out   of    busi- 

the    gang    that    is    trying    to    grab    it 

hemselves.' 

it    does    the    bill    provide    that     gives 

sntlemen  the  notion  that  it  spells  gov- 

control  ? 

ion  seven  of  the  bill  provides  that  the 
Trade  Commission  is  to  make  suit- 
les  and  regulations  for  giving  effect 
provisions  hereof.  This  means  that 
«ral  Trade  Commission  is  to  see  that 
visions  against  compulsory  block  book- 
!nd  booking  and  inequitable  allocation 
uct   are   enforced. 

his  government  control?  Then  the  law 
i§  a  policeman  to  lock  up  a  man 
fing  your   pockets    is    also   government 

Brnment  control  would  mean  regulation 
kind  of  pictures  to  be  made,  the  num- 
tliem  or  the  prices  at  which  they  are 
)ld — and  is  there  anything  of  that  sort 
i  in  this  bill? 
bill   merely  says: 

I  shalt  not  steal!'  And  then  it  pro- 
policeman  to  see  that  the  command- 
carried    out!" 

'inds  Exhibitor  Opposition 

enty  per  cent  of  the  nation's 
tors  comprising  affiliated  and 
unaffiliated   exhibitors,   are   op- 

to  the  Brookhart  bill,  C.  C. 
ohn  declared,  in  sounding  a 
ng    against    Federal    regulation 

industry.  He  called  upon  ex- 
rs  to  avoid  declared  dangers  of 
.ssage  of  the  Brookhart  bill  and 
vith  producers  and  distributors 
dng  problems  within  the  indus- 
'linety  per  cent  of  producers  and 
mtors  oppose  the  measure,  he 
ed. 

n  rentals  will  be  increased  from 
'  300  per  cent  if  the  Brookhart 
ecomes   a   law,   and   small   pro- 


Denies  Federal  Control  Is  Sought 

In  a  telegram  read  by  Leo  Brecher  at  the  T.O.C.C. 
rally  yesterday,  Senator  Brookhart,  father  of  the  block 
booking  bill  in  the  U.  S.  Senate,  stated: 

"Blind  booking,  block  booking  and  discrimination  in  favor  of  the 
theaters  controlled  by  the  producers*  combination  are  the  three  evils 
that  threaten  the  life  of  the  motion  picture  industry.  My  bill  re- 
moves these  three  evils  and  it  does  nothing  more.  Those  interested 
in  the  combination  have  quoted  me  as  favoring  Government  control 
of  the  motion  picture  industry.  This  claim  is  entirely  without  founda- 
tion. The  Government  will  control  only  the  evils  that  threaten  the 
industry  and  it  does  that  for  every  industry  in  the  United  States.  I 
regret  exceedingly  that  I  cannot  be  at  your  luncheon,  but  trust 
you  will  perfect  an  organization  that  will  mean  success  for  this 
charter  of  liberty  for  independent  exhibitors  in  the  motion  picture 
industry." 

Brookhart's  "fight-to-the-finish"  letter,  portions  of 
which  were  previously  made  public  by  the  T.O.C.C,  is  as 
follows : 

"I  have  your  letter  of  the  11th,  and  think  you  are  going  after 
this  matter  in  the  right  way.  I  fully  realize  that  you  have  very 
strong  and  powerful  opponents  who  no  doubt  will  do  everything  they 
possibly  can  to  defeat  this  bill.  However,  I  feel  that  if  the  fight  is 
staged  along  the  lines  you  are  planning  that  there  is  no  question  but 
that  we  will  win.  I  am  in  this  fight  to  a  finish  and  you  can  count 
on  me  doing  everything  I  possibly  can  to  secure  the  enactment  of 
this  bill  into  law." 


ducers  will  be  forced  out  of  business, 
he  said. 

"I  haven't  lost  faith  in  our  ability 
or  integrity  to  solve  our  own 
problems,"  was  his  view.  "It  is  easy 
to  say  we  are  not  getting  anywhere," 
he  added. 

"I  have  made  Democratic  speeches 
in  Indiana  against  Will  H.  Hays 
which  got  bigger  applause  than  did 
mention  of  Sen.  Brookhart's  name, 
a1  this  meeting  today.  We're  swayed 
by  what's  behind  things,  and  I 
doubt  if  the  senator  would  have  re- 
ceived much  if  any  applause  if  it 
were  not  for  the  fact  that  he  is  the 
author  of  the  bill." 

Pettijohn    Cites    Experiences 

Pettijohn  recited  his  experiences  of 
11  years  ago  as  counsel  of  independ- 
ent exhibitors  and  said  that  he  drew 
fire  from  the  organization  then  be- 
cause of  the  opinion  he  gave  on  the 
"music  tax,"  telling  them  that  all  that 
was  left  to  do  was  pay  the  license 
fee  and  then  secure  repeal  of  the  law. 

"I  was  called  a  hell  of  an  exhibitor 
lawyer,  at  the  time,  but  if  I  were 
giving  the  opinion  today,  I  wouldn't 
change  it.  You're  paid  the  tax  and 
you  still  are  working  for  repeal  of 
the  law." 

Five  years  ago,  he  said,  exhibitors 
asked  and  received  a  uniform  con- 
tract, and  later  obtained  equal  rep- 
resentation in  settling  disputes, 
through  the  offices  of  the  Hays  or- 
ganization. Thirty  thousand  cases 
have  been  settled  in  three  years  by 
arbitration,  with  only  27  appeals  to 
the  courts. 

"And  then  you  tell  me  we  can't 
settle  our  problems?"  he  demanded, 
stating  that  there  never  had  been  a 
trade  achievement  in  industry  equal- 
hug  the  uniform  contract  and  arbitra- 


ion  systems  of  the  film  industry. 

The  forthcoming  contract  meeting, 
he  said,  was  suggested  at  the  Trade 
Practice  Conference  by  exhibitors, 
James  R.  Grainger  and  himself  with 
Hays  sitting  with  them  to  draw  up 
the  agreement. 

Hays  is  in  California,  he  pointed 
out.  stating  he  alone  was  bound  by 
what  he  said,  but  added  that  in  his 
declarations  against  the  Brookhart 
bill,  he  certainly  was  expressing  the 
opinion  of  the  majority  of  producers 
and  distributors. 

Declaring  he  is  opposed  to  Federal 
control  of  any  business,  "having  seen 
it  in  other  lines,"  Pettijohn  stated 
that  he  is  confident  that  90  per  cent 
of  the  nation's  businessmen  oppose 
it. 

"If  we  need  a  wet  nurse,  that's 
different,"  he  continued,  "but  I  don't 
believe  we  have  reached  that  point." 

Sees  Rentals  Increase 

He  is  opposed  to  the  Brookhart 
bill,  Pettijohn  declared,  because  its 
passage  would  increase  rentals  from 
ten  to  300  per  cent.  Its  passage,  he 
continued,  would  eliminate  every  $5, 
$7.50,  $10,  $12.50  and  $15  account  in 
the  United  States,  which  was  more 
than  ten  miles  removed  from  an  ex- 
change center. 

"What  do  you  suggest  we  are  go- 
ing to  use  for  money  in  event  the 
Brookhart  bill  passes?"  he  wanted 
to  know.  "How  are  we  going  to  take 
care   of  frozen   capital?" 

He  cited  the  big  outlays  necessary 
in  production,  which  of  necessity 
must  be  distributed  over  a  period  of 
2y2  years,  so  far  as  returns  go,  and 
said  that  only  the  firms  with  great 
resources    could    continue. 

"Not  only  will  you  tear  the  hide  off 


BRECHER  POINTS  OUT 
BILL'S  POLICING  POWER 


the  small  exhibitor  but  the  small  pro- 
ducer as  well,"  he  stated. 

He  said  that  in  his  belief  much  of 
;he  money  made  by  exhibitors  was  on 
"surprise"  pictures  bought  in  block, 
prices  of  which  were  low,  because  the 
|)roducer  did  not  know  what  box  of- 
fice successes  such  pictures  were. 

The  price  of  four  cents  a  foot  on 
fiim  destroyed  was  set  to  arrive  at  a 
iniform  figure,  and  is  fair,  he  stated. 
He  also  agreed  with  exhibitors  that 
protection  should  start  from  last  day 
of  run  in  cases  where  runs  would 
overlap  if  the  protection  dates  from 
first  day  of  run.  He  favored  a  per- 
centage clause  in  contracts  through 
which  exhibitors  would  pay  their 
share  of  arbitration  costs,  but  doubted 
exhibitor  acceptance  of  the  plan. 

Most   Producers   Want   Bill 

"For  the  benefit  of  the  press,"  he 
continued,  "I  want  to  say:  You  have 
a  condition  in  this  industry  today 
v\'here  affiliated  exhibitors  have  the 
n.iajority  of  seats.  You  have  some 
unaffiliated  exhibitors — quite  a  few — 
who  are  not  in  favor  of  government 
control  or  the  Brookhart  bill.  So 
far  as  the  industry  is  concerned,  95 
per  cent  of  the  producers  and  distri- 
butors oppose  the  bill." 

This  fact,  plus  opposition  of  affili- 
ated and  unaffiliated  exhibitors,  shows 
that  70  per  cent  of  exhibitors  (com- 
f'Uted  by  seats)  oppose  the  Brookhart 
bill. 

Thinking  people  of  the  industry  op- 
pose the  bill,  he  said,  because  they 
believe  there  is  enough  sincerity  and 
integrity  in  the  industry  to  solve  any 
problem    which   may   arise. 

Brecher,  in  reply,  stated  the  bill 
dees  no  prohibit  voluntary  block 
booking,  but  prevents  only  coercive 
selling.  He  stated  Pettijohn  had 
dodged  the  issue  of  arbitrary  alloca- 
tion, in  ^reply  to  which  Pettijohn 
pointed  out  that  the  problem  may  be 
the  particular  one  of  New  York  ex- 
hibitors, but  that  the  entire  country, 
must  be  considered. 

"There's  a  hell  of  a  lot  of  country 
between  New  York  and  Pasadena," 
was  his  rejoinder. 

Want   Fair   Competition 

Brecher  continued  with  the  declar- 
ation the  Brookhart  bill  did  not  mean 
Federal  control,  and  stated  exhibi- 
tors were  ready  to  pay  as  much  or 
more  for  product  if  given  the  op- 
portunity to  buy  it  on  an  equal  basis 
with  their  competitors.  The  bill  vests 
administration  with  the  trade  com- 
njission,  which  is  analogous  to  a 
policeman  in  enforcement  of  the  law, 
he   contended. 

"Just  as  surely  as  you  were  warned 
that  the  trade  commission  would  act 
unless  certain  conditions  were 
remedied,  so  now  I  warn  you  that  if 
the  Brookhart  bill  is  not  passed  you'll 
(Continued    on    page    8) 


--s:     -^-«,^-.  ^ 


Q/^  I  LY    Friday,  January 


•TriiSi^i><>^^^JtMU\ 


Five    Studios   in   Closing   Move 

Group  Includes  Sennett,  Warners,  Universal,  Christie  and  Educational— Columbia  Not  Closing — 
Sennett  Plans  Not    Set  as    Renewal    with  Pathe  is  Talked  — Tiffany-Stahl  Signs  George  Jessel 


EDUCATIONAL  JOINS  RANKS 
WITH  MARCH  SHUTDOWN 


With  Educational  joining  the  ranks, 
the  list  of  studios  closed  or  planning 
to  close  now  totals  five.  Two  of 
these,  Warners  and  Sennett,  have 
been  closed  for  several  weeks,  Sennett 
reopening  recently  only  to  again  shut 
down  after  a  week  of  operation. 
Warners  is  making  one  picture  at 
present,  starring  Louise  Fazenda  un- 
der direction  of     Roy  Del  Ruth. 

Universal  is  planning  to  close  its 
plant  next  month,  as  is  Christie. 
Educational  will  close  in  March  to  re- 
open around  May  15. 


COLUMBIA  NOT  CLOSING, 
COMPANY  EMPHASIZES 


No  shutdown  is  contemplated  by 
Columbia,  the  company  states.  The 
company  has  completed  "So  This  is 
Love,"  co-featuring  Shirley  Mason 
and  William  Collier,  Jr.,  and  "Lady 
Raffles,"  which  features  Estelle  Tay- 
lor, Roland  Drew  and  Lilyan  Tash- 
n;an,  and  now  is  filming  "A  Woman's 
Way,"  featuring  Margaret  Livingston 
pnd  Warner  Baxter. 

"So  This  is  Love,"  was  directed  by 
Frank  Capra,  while  "Lady  Raffles" 
was  directed  by  R.  William  Neill. 
Edmund  Mortimer  is  directing  "A 
Woman's  Way."  Meanwhile,  plans 
are  being  speeded  for  the  new  picture 
Walter  Lang  will  direct,  and  the 
company  is  continuing  to  sign  new 
talent.  Five  new  writers  recently 
have  been  added  to  the  scenario  staff. 

Dr.  Berger  to  Direct  Jannings 

Dr.  Ludwig  Berger  is  to  direct 
Emil  Jannings'  picture  to  follow  "The 
Patriot,"  it  is  reported.  It  is  expected 
to  be  "Koncert"  by  Herman  Bahr. 

Pierce  in   Ralston  Picture 

James  Pierce  has  been  cast  in 
Esther  Ralston's  new  Paramount  pic- 
ture, "Something  Always  Happens." 

Actress  Departing  for  Honolulu 

Madeline  Hurlock,  former  leading 
woman  for  Ben  Turpin,  and  Helen 
Klumph,  Hollywood  scenarist,  have 
departed  for  Honolulu  on  the  liner 
Calawaii.  Miss  Hurlock  is  expected 
to  remain  in  Honolulu  permanently. 

Duffy  Completing  Latest 
"Long  Hose,"  with  Jack  Duffy  and 
Gail  Lloyd,  is  being  finished  at  the 
Christie  studios.  William  Watson  is 
directing.  Gale  Henry,  Eddie  Baker 
and  George  Hall  are  in  the  cast. 


Jessel  Series 

Georgie  Jessel  is  reported  to 
have  signed  a  contract  to  star 
in  a  series  of  pictures  for  Tif- 
fany-Stahl. There  are  to  be 
three  pictures  in  the  series,  it 
is  understood. 


"Power"  to  be  Barker's 
First  for  Tiffany-Stahl 

Douglas  Fairbanks,  Jr.,  has  been 
assigned  the  lead  in  "Power,"  which 
is  to  be  directed  by  Reginald  Barker 
for   Tiffany-Stahl. 


Returns  to   Studios 

Julia  Faye  has  returned  to  the  De 
Mille  studios  after  a  three  months' 
trip   abroad. 


Cast  in  "Harold  Teen" 

Mary  Brian  and  Lincoln  Stedman 
have  been  cast  in  "Harold  Teen," 
which  Mervyn  LeRoy  is  directing  for 
First  National. 


De  Mille  Casts  Natheaux 
Louis  Natheaux  has  been  added  to 
cast    of    "Tenth    Avenue,"    which   co- 
stars  Phyllis  Haver  and  Victor  Var- 
coni  for  De  Mille. 


Myrtle  Stedman  in  "Their  Hour" 
Al    Robach    has    cast   Myrtle    Sted- 
man in  "Their  Hour,"  which  he  is  di- 
recting for  Tiffany-Stahl. 


Thomson's   Next,  "Sunset  Legion" 

"Sunset  Legion"  is  Fred  Thom- 
son's next  picture  for  Paramount  re- 
lease.     Lloyd    Ingraham    is    director. 


Added  to  Cast  of  "The  Cop" 
Maurice    Ryan   has   been   added    to 
cast    of    "The    Cop,"    which    Donald 
Crisp    is    directing    for    Cecil    B.    De 
Mille. 


Rosson   Directing   Bellamy   Film 

Arthur  Rosson  is  director  of  "The 

Sport    Girl,"    Madge    Bellamy's    new 

picture  for  Fox.  Johnny  Mack  Brown 

and  Walter  McGrail  are  in  the   cast. 


New  Tyler  Film  in  Work 

Tom  Tyler  has  started  production 
of  "Hearts  and  Hoofs,"  with  Flor- 
ence Allen  and  Frankie  Darro  in  the 
cast.  Wallace  Fox  is  directing  from 
an  adaptation  by  Frank  Howard 
Clark.  The  story,  "Dancing  Hoofs," 
is   by   Adele   Buffington. 


Making  Columbus  Film? 

Blasco  Ibanez  has  written  a  story 
based  on  the  discovery  of  America, 
which  is  expected  to  be  produced  by 
M-G-M. 


NEGOTIATIONS  STILL  ON 
EOR  SENNEH  RENEWAL 


Future  plans  of  Mack  Sennett  are 
a  subject  of  speculation,  following 
completion  of  the  producer's  contract 
with  Pathe.  Sennett  closed  his  studios 
when  output  for  the  current  year 
was   completed. 

Negotiations  are  understood  to  be 
under  way  for  a  renewal  of  the  con- 
tract. There  has  been  no  break, 
merely  a  series  of  negotiations  on  re- 
newal terms,  with  the  principals  thus 
far  having  failed  to  reach  a  basis  of 
agreement.  There  are  a  number  of 
reports  in  circulation,  some  of  which 
state  Sennett  intends  to  concentrate 
on  feature  production. 


NEW  M-G-M  CONTRACT 


Ramon  Novarro,  Metro-Goldwyn- 
Mayer  star,  has  renewed  his  contract 
with  that  company.  He  is  now  work- 
ing in  "China  Bound,"  in  which  Joan 
Crawford  has   the  feminine  lead. 

M-G-M  has  acquired  the  rights  to 
"Four  Walls,"  which  recently  com- 
pleted a  long  run  at  the  Golden  The- 
ater in  New  York  "Four  Walls," 
is  the  work  of  Dana  Burnet  and 
George   Abbott. 

Edward  Sedgwick  has  been  signed 
to  a  new  long-term  contract  with  the 
company.  Sedgwick's  first  assign- 
ment under  the  new  contract  will  be 
the  direction  of  Buster  Keaton's  new 
vehicle. 


Mix  Salary  a  Record  One 

The  highest  salary  ever  paid  a  star 
is  said  to  be  stipulated  in  the  contract 
of  Tom  Mix,  under  terms  of  which 
he  will  produce  pictures  in  the  Argen- 
tine. 


Preparing  Third  London  Story 

Jack  Natteford  is  preparing  adap- 
tation of  the  third  Jack  London 
story  which  will  be  produced  by  Tif- 
fany-Stahl. 

Hardy  and  Pidgeon  in  Gotham  Cast 

Sam  Hardy  and  Walter  Pidgeon 
have  been  cast  in  "Turn  Back  the 
Hours,"  Gotham  picture  on  which 
production  is  to  start  as  soon  as  Sam 
Sax  returns  to  the  Coast  from  New 
York.  Howard  Bretherton  will  di- 
rect. 


Cast  for  "Give  and  Take" 

William  Orlamond  has  been  added 
to  cast  of  "Give  and  Take"  which 
William    Beaudine    is    directing. 


A  Little 

from  *'Lots* 


By    RALPH    WILK 


Hollyw 

MARRIAGE    of    Mary   Astor 
Kenneth  Hawks  is  schedulec 
next   month.      A   honeymoon   tri] 

New  York  is  planned. 

*  *         * 

Burchard,  Neb.,  is  proud  o 
Harold  Lloyd.  "Burchard,  th( 
birthplace  of  Harold  Lloyd' 
reads  a  sign  on  the  Burchar< 
depot.  Joe  Reddy,  Harold'i 
P.A.,  wired,  Burchard  for  i 
photograph  of  the  sign,  but  ai 
Burchard  has  only  300  inhabij 
tants,  it  is  without  a  photog' 
rapher.  Joe  was  advised  tc 
wire  Pawnee,  Neb.,  which  i; 
25  miles  from  Burchard,  and  ; 
Pawnee  photographer  shot  thi 

pictures. 

*  *         * 

Excellent  reports  filter  in  on  " 
Bride  of  the  Colorado,"  which  El 
Clifton  directed.  Henrik  Sar' 
formerly  with  D.  W.  Griffith 
M-G-M,  handled  the  photogra 
and  got  some  unusual  outdoor  sh 
^         +         * 

Tim  Whelan,  who  will  di- 
rect Monty  Banks  in  England, 
is  the  fourth  member  of  Harold 
Lloyd's  writing  staff,  to  become 
a  director.  The  others  are  Fred 
Newmeyer,  Sam  Taylor  and 
Ted  Wilde. 

*  *         * 

This    may     sound    like    a    Hi 
Lloyd  column,  but  Joe  Reddy 
his  way  about  and  provided  exi 

material. 

*  *         * 

Our  Passing  Show:  Harold  Lljk 
doing    some    impromptu    jig    sfl 
from,  "The  Freshman,"  with  J  oh 
Grey  and   Titn  Whelan  poor  in 
tors,    Harold    looking    for    har 
competitors,    hut  without   succei^ 

*  *         * 

Hugh  Trevor,  who  has  bee 
busy  at  FBO  and  Paramount^ 
is    now   working   at    Universa 

City. 

*  *         * 

That    Freddie    Schader    still    h) 
very    warm    spot    for    New    Y( 
indicated  by  the  manner  in  whij 
signed  the  guest  register  at  the 
luncheon   in   honor   of  Janet   G: 
"43rd    St.    and    Broadway"    foUi 

Freddie's  name. 

*  *         * 

More  Passing  Show.   Janet  Gj 
nor   driving    on   Sunset   Boule'i 
Arthur  Landau  and  David  S> 
chatting  in  Hollytvood;  H.  L. 
Eleanor  Browne   and  Felix   Ol 
motoring  to  Beverly  Hills. 


ills 

III  !{ 

lis! 

[SiCt 

<  kt 

I  If?' 
m. . 

'  Pttsi 
ptt 


DAILV 


" 

LAST      MINUTE      DEVELOPMENTS      IN 
THE     INVESTMENT     FIELD     AND     THE 
DAY'S   QUOTATIONS    ON    FILM    ISSUES 

Financial 

HOW     BANKERS     VIEW     MOTION     PIC- 
TURES—WEEKLY      RESUME       OF       IN- 
DUSTRY'S       FINANCIAL        STRUCTURE 

— 1 ^ — 

^^ 

1, 


y  YEARS' PROFITS 
IGREGATE  $43,141,000 


al  net  profits  of  Paramount  for 
years  extending  from  1919  up  to 
aggregate  $43,141,000,  or  an 
of  more  than  $5,390,000  per 
states      the      "Wall      Street 

in  an  article  reviewing  the 
)layed  by  this  company  in  the 
ry's  development, 
sent  assets  of  Paramount  are 
ited  at  $152,000,000,  according 
publication  which  refers  to 
lount  as  "the  largest  amusement 
tion  in  the  world." 
eviewing  the  organization's  de- 
iient  the  article  recounts  the  ae- 
on of  a  controlling  interest  in 
in  &  Katz,  quoting  company 
s  to  the  effect  that  it  cost  ap- 
lately  $14,000,000. 
was  during  the  years  1925,  1926 
p  to  July,  1927,  that  Para- 
's greatest  amount  of  theater 
ition  and  building  took  place," 
le  article.  "In  this  process  the 
ny  added  to  its  property  ac- 
$81,287,000  from  January,  1925, 
,  1927,  of  which  $52,437,000  was 

uted  by  stock  subscription  and 
|iary   company    financing." 

profits    for    1927,    after    depre- 

and    taxes,    including    undis- 

d  share  earnings  of  Balaban  & 

are  estimated  at  $8,050,000,  as 

|t  $5,600,000  in  1926,  an  increase 

er  cent,  the  article  states.    The 

ar  is  characterized  as  the  big- 
|i   the    history   of   the   company 

ofits  were  41  per  cent  higher 
925,   the   previous   record   year, 

5,718,052  was  earned, 
[ntories  on  July  2,  1927,  amount- 

$25,387,598.  says  the  publica- 
Ixplaining  that  the  greater  por- 
If   the   inventories    is    composed 

ative  and  positive   films, 
pinning    the    article    states,    in 
|s  follows: 

;     initiation     of     preferred     dividends 
nt    has    always    paid    this    distribution 
■egnlar    quarterly    periods.      The    com- 
ck    since    1926    has    been    virtually    on 
share  annual   basis,   with   $2   cash   be- 
quarterly,    while    the    $2    extra    itiay 
either   in   cash   or   stock   at   the   option 
ors.      During  the   two   years   in   which 
a    was    distributed,    the    disbursement 
le    in    stock.      Cash    dividends    nt    the 
$8    a    share    annually    have    been    paid 
since    1919.      In    that    year    $5.50    a 
as    distributed    to    common    stockhold- 
e  in   1917   $10  a  share  was  paid.    The 
stock    has    sold    as    high    as    127}^    in 
1926,   while   it    sold   as    low   as    40    in 
he  present  price  is  around   114,  while 
during    1927    was     11 5  J^    and    the 


Eastman  Kodak  Common  Up; 

Loezv's  Maintains  Position 

Eastman  Kodak  common  gained  lj4  points  in  yesterday's 
market,  closing  at  166.  Loew's,  after  rising  more  than  three  points 
the  previous  day,  maintained  its  position,  gaining  a  fraction  of  a 
point.  This  issue  again  led  in  the  trading  with  51,000  shares 
marketed. 

High 

Amer.   Seat.  Vtc 39)4 

*Amer.   Seat.   Pfd 

*Balaban    &    Katz    

*Bal.   &   Katz   Vtc 

tCon.   Film.   Ind 18^ 

tCon.   Film  Ind.   Pfd 23|^ 

Eastman    Kodak    166 

*3£astman    Kodak    Pfd 

*tFilm   Inspection    

*First  Nat'l   Pfd 

Fox   Film  "A"    87^ 

(•Fox  Theaters  "A"   21% 

*Internat'l    Project 

ttKeiths  6s  46 lOOj^ 

Loew's,    Inc 63^4 

ttLoew's,  6s  41ww    IO8J/2 

ttLoew's,  6s  41  x-war   lOO^ 

M-G-M   Pfd 25^ 

M.   P.   Cap.   Corp 7"^ 

Pathe    Exchange    3% 

Pathe  Exch.  "A"    16^ 

tfPathe  Exch.  7s  37  80>4 

Paramount   F-L    1 14^ 

*Paramount    Pfd 

ttPara.  Bway.  5^s  51   1025/g 

**Roxy    "A"    28 

**Roxy   Units    29 

**Roxy  Common    7 

**Skouras  Bros 40 

Stan.  Co.  of  Amer 52^ 

fTrans-Lux    Pictures    4}^ 

**United  Artists   Common    15 

**United  Artists  Preferred   85 

*tUniv.  Pictures    

*Univ.    Pict.    Pfd 

tWarner    Bros 14j4 

Warner   Bros.   "A"    23% 

*  Last  Prices  Quoted  **  Bid  and  Asked  (Over  the  Counter) 

t  Curb  Market  tt  Bond  Market 

NOTE:  Balaban  &  Katz  is  listed  on  the  Chicago  Board,  Skouras  on  the 
St.  Louis  Stock  Exchange  and  Stanley  Company  in  Philadelphia.  All 
other  issues  listed  above  are  traded  in  New  York. 


l'\ 


the  recent  refunding  operation  the 
has  had  no  funded  indebtedness.  Its 
outstanding  capitalization,  after  this 
consummated  will  consist  of  about 
ihares  of  no  par  value  common   stock, 

referred.      In    addition    it    will    have 

itedness  of  $16,000,000. 
'the   present   debenture   financing   has 
•npleted,     it     is     believed     Paramount 
..asky     Corp.     will     have     a     ratio     of 
labilities    to    current    assets    of    about 

one,  and  there  will  be  no  bank 
tstanding.  The  latest  available  bal- 
;t  as  of  Tuly  2,  1927,  shows  (after 
feet   to  the   sale  of   98,263   additional 


Low 

Close 

Sales 

395/8 

39S/8 
48 
67/8 
73y4 

500 

18/8 

18K 

266 

23 

23 

700 

165^ 

166 
130 





4/a 
106 



865^ 

865/^ 

6,200 

2VA 

2134 
10 

3,000 

166 

1001^ 

4 

613^ 

62J^ 

51,000 

108 

lom 

74 

100% 

1003/4 

18 

25/8 

25/8 

100 

7/2 

7y2  ■ 

300 

3% 

3Va 

1,400 

15/8 

\SV2 

1,600 

80 

80  J4 

35 

1125/i 

112% 
121% 

4,400 

162/2 

102^ 

6 

25 

t   •  <   • 

.... 

27 

•   <   *  • 

.... 

6 

39 

50K 

52% 

•  >  >   > 

4% 

4/8 

100 

13 

.... 

80 

24% 
97J4 

.... 

14^ 

14/ 

1,206 

23 

23 

800 

Hollywood  Bank  with  Film 
Notables  on  Board,  Merged 

San  Francisco— The  Bank  of  Italy, 
prominently  engaged  in  picture 
financing,  operating  over  100  branches 
in  California,  has  taken  over  the 
Federal  Trust  and  Savings  Bank  of 
Hollywood  in  which  Joseph  M. 
Schenck  and  Louis  B.  Mayer  are 
leading  executives.  Schenck  becomes 
a  vice  president  in  the  merger.  Cecil 
B.  De  Mille,  also  associated  in  the 
Federal  bank,  is  a  vice  president  of 
the  Bank  of  Italy. 


common  stock,  the  redemption  of  outstanding 
preferred,  and  sale  of  $16,000,000  debentures) 
that  total  current  assets  were  $38,742,874, 
Current  liabilities  on  this  basis  was  $10,143,- 
460,  leaving  a  net  working  capital  of  $28,- 
599,414." 


Bond    Issue    on    St.    Louis    Deal 

Chicago — S.  W.  Straus  &  Co.  has 
purchased  and  is  oflfering  $2,000,000 
first  mortgage  fee  6  percent  serial 
gold  bonds  on  the  Missouri  Bldg.. 
St.  Louis,  in  which  is  housed  the 
Missouri   theater. 

The  bonds  are  dated  Jan.  15,  1928, 
mature  serially  in  three  to  12  years, 
and  are  ofifered  at  par  to  yield  6  per 
cent.  The  bonds  are  secured  by  a 
direct  closed  first  mortgage  on  the 
land  owned  in  fee,  and  the  building 
and  equipment.  The  mortgaged 
property  has  been  appraised  at  $3,- 
200,000.  The  bonds  are  the  direct 
obligation  of  St.  Louis  Properties 
Corp.  holding  corporation  for  Skouras 
Enterprises.  Coupons  are  payable 
Jan.  15  and  July  15. 


WALL  STREET  FAVORING 
PICTURE  FINANCING 


Motion  picture  financing  by  the  in- 
dustry during  1927  indicates  the  re- 
ceptive attitude  of  Wall  Street  to- 
ward absorbing  film  securities  and  be- 
coming more  closely  identified  with 
picture  activities.  The  outstanding 
securities  offered  totaled  $53,500,000. 
Paramount  led  with  $16,000,000  in  5 
per  cent  bonds,  followed  by  Loew's, 
$15,000,000  offering  of  $6.50  cumula- 
tive preferred  and  the  Keith-Albee- 
Orpheum  $10,000,000  of  7  per  cent 
preferred  to  be  offered  next  week  by 
Lehman  Brothers.  Other  outstand- 
ing offerings  were  Pathe's  $6,000,- 
000  issue  of  7  per  cent  bonds;  Uni- 
versal $2,500,000  in  6/  per  cent 
bonds,  $2,500,000  Roxy  Theater  6/ 
per  cent  bonds,  and  $1,500,000  issue 
of  United  Artists  Theater  Circuit's 
common  stock. 

Active  trading  characterized  the 
market  in  these  shares  in  1927,  indi- 
cating increased  public  interest  in 
picture  securities.  The  majority  of 
film  securities  established  new  high 
records  during  the  past  year. 


$500,000  Marinette  Project 

Milwaukee — Badger  Building  Ser- 
vice of  Milwaukee,  of  which  Harry 
C.  Dusold  is  president,  will  erect  the 
$500,000  hotel  and  theater  building  at 
Marinette,  Wis.  The  building  will 
be  eight  stories  high  and  the  theater 
will  have  a  seating  capacity  of   1,250. 


EDWARD  B.SMITH 
&C0. 

Members  New  York,  Philadelphia 
and  Boston  Stock  Exchanges 


Corporate 
Financing 


Philadelphia 
New  York  Boston 


THE 


'a^m 


DAILV 


Friday,  January  27,1 


REICHENBACH  ADVOCATES 
CAMPAIGN  FOR  MEASURE 


{Continued  from  Page  5) 
get  something  far  more  serious. 
There'll  be  Federal  control  of  every- 
thing from  number,  type  and  cost  of 
productions,  down  to  cost  of  ad- 
missions." 

Whenever  any  attempt  is  made  to 
regulate  any  business  by  Federal 
Gtatue,  that's  government  regulation, 
countered  Pettijohn,  who  hoped  "vve 
haven't  yet  arrived  at  this  point  in 
this  business." 

"I  believe  that  any  theater  owner 
has  a  right  to  bid  for  pictures  with 
anyone,"  he  continued,  citing  alloca- 
tion as  one  of  the  industry's  biggest 
problems.  Out  of  that,  he  said  comes 
"legitimate  cause  for  complaint." 
However,  he  continued,  the  industry 
will  get  somewhere  quicker  "without 
sabotage  within  the  industry,"  and 
can  work  it  out  "by  and  with  our- 
selves" without  the  Brookhart  bill. 
Deplores  Interference 

"You  have  stated  a  sound  and  legi- 
timate complaint,"  he  declared,  point- 
ing out  that  his  saying  so  probably 
would  be  objected  to  by  some,  and 
concluding  with  his  belief  that  it 
could  be  solved  without  interference 
of  outside  parties,  who  "have  no 
place  or  right  in  our  councils." 

Harry  Reichenbach  called  on  ex- 
hibitors to  get  together  and  system- 
atically campaign  for  passage  of  the 
Brookhart  bill.  He  outlined  a  plan 
for  newspaper  and  screen  messages 
and  speakers  in  theaters  to  enlist  pub- 
lic support. 

Frank  J.  Rembusch,  secretary  of 
the  unaffiliated  exhibitor  group,  called 
for  support  of  the  Brookhart  bill,  in 
outlining  his  experiences  with  an 
alleged  boycott,  following  an  arbitra- 
tion decision  in  Indianapolis. 

It  is  "awful  we  have  to  go  some- 
V'here  to  get  help,"  he  said  adding 
such  a  course  has  been  forced  on  ex- 
hibitors as  a  last  resort. 

If  producers  will  put  in  writing  a 
promise  which  will  assure  an  open 
market,  he'll  fight  the  Brookhart  bill, 
Rembusch  stated. 

Against  Federal  Control 

Reiterating  his  opposition  to  Fed- 
eral regulation,  which  he  says  the 
Brookhart  bill  provides,  as  stated  to 
him  by  the  senator,  R.  F.  Woodhull, 
president  of  the  M.P.T.O.A.  stated 
he  agreed  with  the  bill  from  top  to 
bottom  with  the  exception  of  its  Fed- 
eral  control   aspect. 

"I'll  rise  or  fall  on  my  statement 
tn  the  trade  press,  embodying  this 
stJ;nd,"  he  declared. 

He  drew  a  comparison  with  Fed- 
eral control  of  the  radio  industry, 
cited  activities  of  Canon  Chase  in 
appointing  the  bill,  while  holding  in 
abeyance  his  own  bill,  to  be  pushed 
in  event  of  the  Brookhart  bill's  failure 
of  passage. 

The  practices  hit  by  the  bill  are  all 
wrong,  he  declared,  pointing  out  the 
opportunity  of  the  contract  committee 
in  correcting  them. 

"I  never  will  support  anything 
which  will  put  this  great  industry  in- 


to the  hands  of  a  political  committee," 
he   concluded. 

Charles  L.  O'Reilly,  past  president 
of  the  T.O.C.C.  called  for  support 
of  the  Brookhart  bill,  and  stated  that 
foreign  pictures  are  improving  and 
may  soon  mean  competition  on  the 
American  market. 

Chain  operators  have  a  right  to 
discount  for  volume  buying,  but  not  a 
right  to  buy  at  a  discount  to  the  ex- 
clusion of  a  competitor  willing  to 
pay  the  full  price,  he  said. 

"What  is  the  difference  whether  the 
commission  or  district  attorneys  en- 
force the  Brookhart  law"  he  stated, 
adding  that  Will  H.  Hays  had  done 
a  "man-sized"  job  in  obtaining  the 
concessions  already  granted  exhibi- 
tors. The  issues  still  exist,  however, 
and  support  for  the  Brookhart  is 
the  only  apparent  means  to  secure  a 
remedy,    he    stated. 

Statement  of  Pettijohn  that  70  per 
cent  of  exhibitors  (based  on  seating 
capacity)  oppose  the  Brookhart  bill, 
was  opposed  by  Sydney  S.  Cohen, 
head  of  the  Board  of  Trade  and  Com- 
merce of  the  M.P.  Industry,  who  de- 
clared questionaires  sent  to  exhibi- 
tors had  revealed  that  many  affiliated 
exhibitors  favor  passage  of  the  bill. 

William  Brandt,  former  president 
of  the  T.O.C.C.  asked  for  a  con- 
certed drive  for  passage  of  the  Brook- 
hart bill.  He  cited  his  case  in  Brook- 
lyn, where  he  said  his  interests  were 
jeopardized  by  purchase  of  a  "boot- 
leg" theater  by  a  chain  competitor. 

Backers  of  Herbert  Hoover  for  the 
United  States  presidency,  have  ap- 
proached Hays  for  screen  assistance, 
he  charged. 


Laemmle  Galls  for 
Partnership  Spirit 

(Continued   from   Page    1) 

cerned    should    be    focussed    on    the 
screen  rather  than  on  each  other. 

"The  motion  picture  business,"  he  de- 
clares, "is  the  same  as  any  other  business 
as  regards  the  relation  between  the  manufac- 
turer, merchant  and  customer.  The  success 
of  the  business  is  based  on  satisfied  custom- 
ers. Satisfying  the  ultimate  consumer  is  the 
joint  problem  of  all,  the  producer  to  make 
picutres  that  the  public  will  want  to  see.  and 
the  exhibitor  to  select  and  exhibit  them  in 
the  proper  way.  The  producer  or  distributor 
has  a  further  problem — because,  in  addition 
to  the  public,  the  exhibitor  is  also  his  cus- 
tomer. In  addition  to  satisfying  the  public 
by  making  first-class  pictures,  he  also  must 
satisfy'  the  exhibitor,  not  only  in  the  quality 
of  his  pictures,  but  in  the  service  he  renders 
to  the  exhibitor  and  the  treatment  accorded. 
A  very  important  part  of  this  service  con- 
sists of  helping  the  exhibitor  to  market  the 
pictures    to    the    public. 

"It  is  a  straight  forward  merchandising 
proposition.  It  is  similar  to  any  merchandis- 
ing proposition.  And  the  more  that  the  view- 
point of  everyone  concerned  is  shifted  to  the 
merchandising  angle,  rather  than  the  price 
angle,  the  better  co-operation  there  will  be 
and  the  more  satisfaction  on  the  part  of  the 
public. 

"There  should  be  no  'dotted  line'  pictures, 
made  solely  with  sales  contracts  as  the  ob- 
jective. Neither  should  there  be  'dotted  line' 
salesmanship,  with  the  signing  of  the  con- 
tract as  the  supreme  end  of  all  effort.  Pic- 
tures should  be  pointed  at  the  screen.  Sales- 
manship should  be  pointed  at  the  screen  just 
as  surely. 

"Such  salesmanship  is  linked  with  service. 
Service  that  takes  the  form  of  square  deal- 
ing, assistance  in  presenting  the  picture  to 
the  public,  and  back  of  all  this,  a  fertiliza- 
tion of  the  public  mind  in  favor  of  the 
picture." 


Fire  at  French  Lick 

French  Lick,  Ind. — Fire  in  the 
projection  room  of  the  Dream  re- 
sulted in  $1,200   damage. 


And  That's  That 


By  PHIL  M.  DALY 


ALL  those  press  agent  birds  of 
the  A.M. P. A.  hitherto  weighed 
down  with  the  responsibility  of  run- 
ning the  industry  have  had  the  great 
load  lifted  from  their  shoulders.  The 
fellers  who  run  the  newsreels  were 
their  guests  at  the  Boulevard  lunch- 
eon yesterday.  And  when  they  got 
through  unburdening  their  souls 
about  collecting  illustrated  news  via 
airplane,  submarine,  waterline  and 
railroad  from  Timbuctoo  and  Yonk- 
ers  and  selling  the  million  dollar 
product  to  Broadway  exhibitors  for 
a  nickel  a  reel — well,  girls  and  boys, 
everybody  wept.  A  lotta  folks  think 
that  Shakespeare  wrote  "Love's  La- 
bor Lost,"  but  now  the  A.M. P. A. 
knows  the  Newsreel  Nimrods  are 
writing  a  better  version  every  day. 
The  only  reason  they  stick  at  the  job 
is  because  they  have  a  suspicion  that 
the  Broadway  theaters  will  some  day 
admit  the  newsreel  of  Coolidge  do- 
ing a  cowboy  tableau  is  as  good  a 
number  as  Jake  the  Hot  Hoofer. 


Gordon  White  acted  as  assignment 
editor.  He  picked  a  tough  one  for 
S.  H.  MacKean  of  Paramount  News. 
"Is  the  Domestic  Newsreel  News, 
and  Who  Cares?"  That  was  the  sub- 
ject he  handed  poor  Mack.  But 
Mack  jTom  force  of  habit  went  out 
to  scoop  the  other  newsreels  and 
talked  learnedly  about  the  foreign 
situation.  Not  knowing  anything 
about  the  subject,  it  proved  im.- 
mensely  entertaining. 


Then  Editor  White  assigned  Mike 
Clofine  of  M-G-M  News  to  talk  on 
the  foreign  field.  He  created  a  sensa- 
tion by  admitting  that  his  rival  Mack 
had  scooped  him.  All  the  newspaper 
correspondents  present  rushed  for 
the  wires  to  shoot  the  amazing  ad- 
mission  to  their  editors. 


E.  B.  Hatrick  of  International 
Newsreel  spoke  on  the  topic:  "The 
Blxhibitor — My  Pal — Curse  Him!" 
It  seems  from  brother  Hatrick's  re- 
marks that  these  lowlife  exhibitors 
think  they  are  doing  the  newsreels 
u  favor  to  screen  their  mxtsterpieces 
for  nothing.  Some  exhibs  even  think 
the  newsreels  should  pay  for  the 
privilege.  Hatrick  said  that  the 
newsreels  had  been  greatly  worried 
for  they  had  exhausted  all  known 
methods  for  spending  money  on  their 
stuff.  They  still  had  some  more  to 
spend,  and  were  thinking  of  giving 
it  to  the  exhibitors  as  a  premium  for 
running  their  releases.  But  along 
came  benevolent  Uncle  Sam  with  his 
7iew  air  mail  service  to  nick  the 
newsreel  bankroll.  Now  everything's 
jake.  The  newsreel  boys  now  draw 
a  pay  envelope  semi-annually,  if 
any. 


Ray  ("Optimist")  Hall  of  Pathe 
tan  true  to  form  as  a  member  of  the 
Incurable  Boosters.  After  rehearsing 
all  the  limitations  and  handicaps  of 
the  newsreel,  he  still  came  up  smil- 
ing. 


Truman  Talley  of  Fox  spoke  on 


1927  Admission  Taj) 

Total  $17,835j 

(.Continued    from    Page    1) 

the    previous    year,    when    colle(' 
totaled  $20,900,775. 

Details  of  admission  tax  colletl 
show  New  York  to  be  the  he: 
taxpayer  with  a  total  of  $6,9} 
lor  the  year,  followed  by  Illinois! 
$2,150,153,  Pennsylvania  with  $11 
964,   and   California   with  $1,404| 

The   following   table   shows  a' 
sions    ti^x.    collection's    for     19; 
states: 

States 

Alabama  $      29 

Arizona    15] 

Arkansas    16 

California    1,404 

Colorado     87 

Connecticut    144, 

Delaware    16 

Florida     145 

Georgia   64. 

Hawaii   I9j 

Idaho    19, 

Illinois      2,150, 

Indiana     228, 

Iowa     85, 

Kansas   41, 

Kentucky     198, 

Louisiana     115, 

Maine     20, 

Maryland,  including  Dist.  of  Co- 
lumbia      529, 

Massachusetts     873, 

Michigan    505, 

Minnesota      147, 

Mississippi     16, 

Missouri    378, 

Montana     27, 

Nebraska      40, 

Nevada      42, 

New    Hampshire    23, 

New    Jersey    41 

New     Mexico      

New    York    6,98i 

Nortli    Carolina    2* 

North    Dakota    Ui 

Ohio    70' 

Oklahoma    831 

Oregon     84, 

Pennsylvania     1,431 

Rhode   Island    7. 

South    Carolina    1 

South  Dakota    1 

Tennessee    41 

Texas ifi, 

Utah     4, 

Vermont     1 

Virginia     61 

Washington,     including    Alaska..  Ill 

West    Virginia     1 

Wisconsin    121 

Wyoming     H 


TOTAL     $17,8351 


Ingram  Plans  Briti 
Film  for  U.  A.  Reld 

(Continued   from   Page    1) 

that     Ingram     had     abandoned 
work. 

The  new  production  will  be  s 
in  an  English  studio  in  six 
with  an  all-English  cast  to  sur 
Miss  Terry.  Ingram,  personal! 
direct  the  picture,  a  spectacle 
made  from  one  of  the  three  s 
under  consideration.  He  has 
making  his  films  in  Europe  f« 
last  three  years. 


the  future  of  the  newsreel.    E 
is  an  optimist,  it  seems.     Oh, 
the  industry  no   doubt  needs 
brave  spirits.  i 


But  aside  from  all  this  joshin 
talks  from  all  the  Newsreel  men 
informative  and  immensely  inl 
ing.  Copies  of  their  speeches  S 
be  sent  to  every  exhibitor  and 
paper  editor.    Both  would  learn  1 


I 


:fi>HEWSPAPEK 
K  FILMDOM 


ANDWEEKLY 
FILK  DIGEST 


VOL.  XLIII     No.  24 


Sunday,  January  29,  1928 


in  5  days  is  the  smashing  record  of  "THE  COHENS  AND 
KELLY S  IN  PARIS"  at  Skouras'  Ambassador  Theatre,  St. 
Louis.  (A  last  minute  wire  tells  us  that  the  gross  is  $33,406.00.) 
And  that  ain't  all !  It  hit  the  high  spots  at  the  Granada,  San 
Francisco,  with  a  weekly  gross  of  $24,008.00.Universars  riotous 
successor  to  "The  Cohens  and  Ke//\s,"  last  year's  record-breaker. 


Price  25  Cents 


U 


Ul 


Universal's  answer  as  to  who  has  the  real  box  office  winners  this  season. 
)r  additional  receipts  on  "THE  COHENS  AND  KELLYS  IN  PARIS. 


\tarring   GEORGE    SIDNEY   and  J.    PARREL    MACDONALD 

Watch  our  ads 

If  you've  booked 

congratulate  yourself.     If  you  haven't  booked  it  yet  get  it  before  someone  beats  you  to  it. 

Lnd  don't  let  these  other  big  Universal  specials  slip  thru  your  fingers — "WE  AMERICANS  " 

-"THE  CAT  AND  THE  CANARY"— "LES   MISERABLES"— "LOVE    ME    AND    THE 

^ORLD    IS    MINE"    and    LAURA    LA    PLANTE'S     latest     and     greatest     "FINDERS 

lEEPERS." 


I  .>>.A.iik:.  'kU.. 


it's  a  Universal 


Kun  Special,// 


The  year  around  reference  book  on  motion  pictures 

THE  X928  FILM  DAILY  YEAR  BOOK 

Complete —  Thorough — Accurate 

Out  This  Month  Free  to  Film  Daily  Subscribers 


. 


Q 


FILM  C 

FIRST 

J.  L. 

Paramount  i 

Picture  Mti 

Feal 

BUT  LA 


oolumfaaV 
«la&oratf 
jectwh/j, 
imparts^  ■'^at 
and  mc^^e^, 

larger  ^:^f 

fartb^SA-e '  .//le 
of  «/^Ofl   .,  T'/Je 


3umal  devoted  to  the  movies,  declares  in  an  ar- 
^'11  Talk  Soon,"  that  "it  is  only  a  matter  of  several 

y?ai|^igyp*s^Tle'silent  drama  will  find  its  tongrue  unloosened." 

It  continues  with  the  startling  prediction  that  "within  the  year  practi- 
cally every  producer  and  distributor  will  Ije  selling  talking  films  as  well 
as  silent  films." 

This  seems  a  bold  prophecy  but  there  is  no  evidence  at  hand  to  disprove 
it.  If  it  is  true,  however,  it  means  a  revision  and  a  somewhat  expensive 
one,  all  alongf  the  line. 

The  public  idea  of  .what  to  expect  in  a  motion  picture  must  be  altered; 
qualifications  for  film  actofa  wiu  be  more  expf^iig  and  those  wlio  ro^et 
these  qualifications  will  haVe  Dnea_^t^  ,eftse*\  Perhaps,  even  those 
writing  scenarios  must  dejis*^--'  |       ^^te  '^^-^>t£^\  as  continuity, 

Moreover,  those  m»^'  ^^.s^t-'  o|  .  iliiin  >7^  ^S  n  the  voice  ceases  to 
be  an  adjuncj.^r'i  Vve^vto^»^\°tovij9???^^ea^ 


LS  OF  CINEM ALAND 
928   AS   PERIOD  OF 
TESTADVANCEMENT 

'roducers  Unite  in  the  Prediction 
the  New  Year  Will  Bring 
'ked  Progress,  Prosperity 


tv^^'-'C^I^Vve  ^';i.sVe'»J„ota- 


wet*""  A    p! 


^'^'"t^o^  °i;d^'*°'"'-'^^' 


¥<*  I  'tis      ^ 


By  CHESTER  B.  BAHS. 

ramadc  Critic  ot  the  Syracuse  Hertld. 
>  new.bwn  year.  192d,  bring  in  the  realm  of  Cinema? 
Ik  apglwn  drama  reatrioted  locally  to  vaudsviL  t^!    ,     ,. 
«  IS  meet  and  proaamtmrnm^  «)»..«*  -1       ll  ^*"<'^v'"e  this  week, 
forecaeta  made  *:r^^m^S^l^!!^\^-         ^"'  '^^^^""on  to  the  annual 
ments  lromj^|||Pi  quote  ware       ' 
Book,  an  lnJsp4n«ableAfefe^enc( 
fcanotum  Q#Maurlce  Kafla  aaiMllwii  abi 
The  «'Pocrltlcal.    higlg^perused 
,*i«y  11"  tWeyehjj^^S  is  their  habl 
t  the  clneiillFWllelm  sem  to  conrz-^ti 


.eft  ^^^oV<^»''rt^'^^^8oivV'"'*y-  gluing  secondary,  If  any.  at,, 
V»L>Vio'^^^t\*.'^,''|e.c<=>^  :\    ?*®,'"  ^.'^^.^  '^^.^'^  ^^ei»  8ayln/^,'^«^  "« 


v^/' 


^e, 


atf, 


''J^ 


^<^^^^ 


/■o„^ 


'ig-e 
Of,  . 


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ej 


*--:.  ^^..r^^-^o^ 


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■"Ofn 


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o/>, 
an  Item  J'"-  o,'"'"^  «'  ■^ai,  '  ^afe« 

indeed,  ii^^^y^eyf^''it'^i>^^ 
occurrence  for  a  f&«»»  '     'tV;;,     "7% 
ruthleesly  cut  by  a  thea...       "^''Osi'^ 
■0  that  h*  will  have  room  foi-^    ' 
his  bill.    HIS  raudevUle  acts  ta)c» 
BO  much  time  that  he  can't  afford  to 
give  thi)  mere  movie  its  requirMt\,»Ii> 
lotment. 

This  Bclsaori  work  by  «xhn»t»M 
has  not  helped  the  pictures  any.  In 
many  Instanoot  such  operation*  Haw 
proved   fatal 

TT  has  developed  In 
■*•  uation,  particular 
us  who  go  to  movie 
express  purpose  of  e4 

I    have    protested } . 
have  many  other  oil  J— 
protests  have  been  i 
have   been   impelleq 
raasing  conclusion  t 
reads 

Now 
Bub. 


world  right   along. 
i\t8   that  win  fatten 


The  Film  Daily 


is  the 


"sum, 

PH01 


Most  Widely 

Quoted 
Puhlication 

in  the 

Motion  Picture 
Industry 


^  ^i,_  -^^  S^  '^'^         /jy^  "®^  y^ar  should  mean  greater 


*;,^  'a  /xpres.scd 

.  ■^  Vieaders  in 

'ff>'/  the     1928 

«,  '^  ,■''0/ Their  com 

e  ■/"CBar"  of  the 

^''J^p  /prosperity    will 
''/.■•^ /'on    picture    in- 
l^    «e.    '  course.     Always 
advancing.     The  Conclusive 
to    our    proereas-  i»    the 
, neither    within    the    jn- 
\without    is    there   any 
son   or   group   who 
\8tep   backward   to 
years   ago,    or 


President, 

y  Corpo- 

Ohally,  that 

Or  best  ysars. 

■om  a  period  of 

we    are    in    the 

'dk  of  gearing  lip  the 

•iery  to  work  at  lis  full 

eliminating  waste,  solidl- 

y-i  internal  structure." 

-EPIl   M.    SCHENCK,   Presl- 

Unlted  Artists  Corporation— 


prosperity  for  the  motion  picture 
Industry,  because  economists  and 
oublic     men     of 


•^nhesled 


authority     hava 
greater   prosperity   for 
tire  cduntry." 

HOLAS  M.  SCHfiNCK.  Pree- 
Loew's,   Inc. — "Not  only  do 
Ing  bankers  and   financial  ex- 
's of  America  herald '1928  as  a 
"  plenty,  b)-:nall  reports  from 
pr.?    and     from     other    fil.m 
_'^ndislng   sourcei    also    point   i 
ew  year  of  unparalleled  pros-    I 


iTHE 

/  FILMDOM 


ANDWEEKLY 
FILK  DIGEST 


):   XLIII     No.  24 


Sunday,  January  29,  1928 


Price  25  Cents 


IIEIN  SUCCEEDS  TO 
RESIDENCY  OF  STANLEY 

ih  J.  McGuirk  is  Made 
(ihairman  of  Board  of 
Directors 

ilelphia — Irving  D.  Rossheim, 
s  been  serving  as  treasurer  of 
iiley  Co.  of  America,  Friday 
\  ated  to  the  presidency  of  the 
y.  John  J.  McGuirk  becomes 
ill  of  the  board  of  directors. 


T 
lAT  CHICAGO  MEEIC 


iNed  E.  Depinet,  First  Na- 
t|nal  general  sales  manager, 
\[l  replace  James  R.  (Jimmy) 
<  ainger,    on    the    distributors' 

ntract  committee.  The  lat- 
is  ill  at  New  Orleans. 


xtion    and    distribution    lead- 
exhibitors  from  many  sections 
lation  are  preparing  to  attend 
I  formum  of  the  contract  com- 
cheduled  Tuesday  at  Chicago. 
New  York  distribution  exe- 
are  slated  to  attend  the  Chi- 
eeting. 
exhibitor    organizations    are 
representatives   to   the   gath- 
outline  to  the  exhibitor  com- 
iheir   suggestions  on  contract 
A    number    of    others    are 
their   suggestions, 
listributors  will  be  represented 
il    Reisman,    Ned   Depinet   and 
Feist;     exhibitors     by     R.     R. 
■,    Nathan    Yamins    and    Ben 
■■in. 


IIUNCEBLOCKBOOKING 
BETTER  FILMS  MEET 


nciation   of   block   booking   of 

irough    "chain    theaters,    bu- 

tic  censorship,  superficial  mor- 

nd    grasping    monopoly"    was 

Professor  Leroy  E.  Bowman 

science    faculty    of    Columbia 

at  the  fourth   annual   session 

'etter  Films  National  Council 

National   Board  of  Review   at 

aldorf     yesterday.       He     also 

ihat  intelligent  selection  by  the 

and   not   censorship,   moralism 

opoly  will  result  in  better  pic- 


i!    Ida  F.   Clarke,   lecturer,   said 
IContinued   on   Page    3) 


T.  0.  C.  C.  CALLS  ON  EXHIBITOR 
UNITS  TO  BACK  BROOKHART  BILL 


That  Merger  Again;  Schenck  Denies 

Periodic  report  about  a  merger  of  M-G-M  and  United  Artists 
is  in  the  air  again.  This  time,  the  stories  reach  film  circles  from 
the  canyons  of  Wall  Street.  Nicholas  M.  Schenck  denies  that  there 
is  ansrthing  to  it. 

He  is  to  meet  his  brother,  Joseph,  in  Chicago  the  end  of  this 
week  for  a  business  conference,  but  merger  talk  has  nothing  to  do 
with  the  forthcoming  deliberations,  he  states. 


COURTFORCESOHIOCENSOR 
TO  PASS  ON  FIGHT  FILMS 


Cleveland — Tunney-Dempsey  fight 
pictures  have  been  approved  by  the 
censor  board,  upon  order  of  the  state 
Supreme  Court  directing  Censor  Clif- 
ton to  pass  on  the  pictures.  The  or- 
der followed  suits  by  Midwest  Film 
Corp.,  Akron,  and  Frank  Mantell  of 
Dayton. 

The  district  court  had  ruled  that 
the  pictures  were  legal  in  Ohio,  even 
though  the  originals  had  been  trans- 
ported into  the  state  illegally. 


EXHIBITOR  FINED  $250 
FOR  BICYCLING  "GLORY" 


Seattle — Convicted  by  the  arbitra- 
tion board  of  bicycling  "What  Price 
Glory,"  Walter  Graham,  an  exhibitor 
of  Shelton  and  Elma,  was  ordered  to 
pay  Fox  $250.  Graham's  contract 
specifically  stated  that  he  was  to  play 
the  picture  at  Shelton,  but  not  in 
Camp  2.  in  which  district  he  was 
showing  other  pictures.  His  conten- 
tion was  that  while  he  was  techni- 
cally  guilty   of   bicycling,   it  was   not 

{Continued    on    Page    3) 


It's  Done  This  Way 

THIS  is  the  day  of  friendly  cooperation  in  the  picture  busi- 
ness. Acting  on  a  principle  that  there  is  room  for  a  limited 
number  of  big  groups  in  the  industry,  these  selfsame  big 
groups  are  extending  olive  branches  to  each  other.  There  will  be 
competition,  they  assert,  but  not  the  ruthless  kind  which  has  soiled 
many  chapters  in  the  history  of  the  trade. 

They  figure  that  many  of  their  problems  are  mutual ;  that 
by  cooperation  the  purposes  of  all  may  be  better  served.  Take 
exhibition  for  instance.  Why  enter  theater  wars  which  can  result 
one  way:  overbuilding  and  a  consequent  diminution  of  profits  for 
everybody  concerned. 

In  The  Spotlight 

Which  leads  up  to  this  observation  :  Unless  the  dope  sheet  is 
all  wrong.  Bill  Fox's  strongest  competitors  are  going  to  resign 
themselves  to  the  fact  that  here  is  a  factor  worthy  of  their  own 
steel.  The  Wesco  deal  centers  the  spotlight  on  Fox  with  a  bril- 
liancy that  refuses  to  be  dimmed.  We  happen  to  know  some  of 
the  inside  of  the  Fox  scheme  of  things.  It  has  been  apparent  to 
us  for  a  long  time  that  Fox  was  set  on  having  his  place  in  the 

{Continued   on   Page   3) 


Deny  Control  but  Say  U.  S. 

Regulation  Better  Than 

Producers' 

Every  exhibitor  organization  of  the 
nation  is  called  upon  to  rally  to  sup- 
port of  the  Brookhart  bill  in  a  tele- 
gram sent  out  Friday  by  the  T.O.C.C, 
New  York.  The  organization  warns 
against  alleged  insidious  propaganda 
to  the  efTect  that  the  bill  means 
Federal  control  of  the  industry.  Even 
if  it  did,  "we  would  welcome  Federal 
rtgulation  as  opposed  to  the  present 
producers'  control,"  the  telegram 
states. 

"The  United  States  government  is 
good  enough  for  us,"  is  the  cryptic 
summation  of  the  organization's 
stand.    The  telegram  follows: 

"Big  Brookhart  Rally  of  yesterday 
v/as  great  success.  Outside  of  Petti- 
john  representing  Distributors  who 
frankly  stated  that  he  was  not  in 
favor  of  the  bill  the  sentiment  of  the 
meeting  was  that  its  passage  was  not 
only  preferable  but  was  imperative. 
Urge  you  and  all  independent  Ex- 
hibitor organizations  to  take  steps  to 
offset  insidious  propaganda  now  be- 
ing carefully  spread  by  our  opponents 
and  to  use  every  means  in  your  power 
to  promote  interest  of  your  public  and 
your  Congressional  representatives 
towards  passage  of  the  bill  and  also 
to  arrange  for  a  large  delegation  at 
the  hearing  which  will  take  place  in 
Washington  early  in  February.  This 
organization  has  its  coat  off  and  is  in 
{Continued    on    Page    3) 


Death  of  Ibanez  Is 

Reported  In  France 

Madrid — Death  of  Vicente  Blasco 
Ibanez  is  reported  in  a  dispatch  re- 
ceived from  Mentone,  France,  where 
the  author  has  his  villa.  Ibanez 
wrote  "Blood  and  Sand,"  "The  Four 
Horsemen  of  the  Apocalypse"  and 
."Mare  Nostrum,"  all  of  which  were 
filmed. 


Overseating  Feared  as  New 
Racine  Projects  Planned 

Racine,  Wis. — Overseating  of  this 
city  is  feared  with  new  projects  an- 
nounced to  practically  double  the 
number  of  seats.  Announcement  of 
a  combination  house  for  State  St.  in- 
{Continued   on   Page    3) 


THE 


;%g^ 


DAiLV 


Sunday,  January  29, 


Vol.  XLIIINo.  24    Sunday,  Ian.  29. 1928   Price  25  Cents 


lOHN  W.  UiCOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Filin 
Folk,  Inc  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
tecond  class  matter  May  21,  1918,  at  the 
oost-office  at  New  York.  N.  V..  under  the  act 
jf  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
no. 00  one  year;  6  months,  $5.00;  3  months. 
13.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  commumca 
tions  to  THE  FILM  DAILY,  1650  Broad 
way,  New  York.  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filraday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London.  W.  L  Ber- 
lin—  Lichtbildbuehne.    Friedrichstrasse,    225. 


Financial 


High    Low    Close 


♦Am.     Seat.     Vtc...    40 

*Am.    Seat.    Pfd 

♦Balaban    &    Katz 

*Bal.    &    Katz    Vtc 

*tCon.     Film    Ind 

tCon.  Film.  Ind.Pfd.  23 "4 
Eastman    Kodak     .A66}i 

East.     Kodak    Pfd 

tFilm   Inspection    . .      5 
First    Nat'l     Pfd...  106 

Fox    Film    "A" 86^ 

tFox    Theaters    "A"  21S/^ 

•Intern'l    Project 

ttKeiths  6s  46 99% 

Loew's,    Inc 63% 

ttLoew's,,6s  41ww.l08'4 
ttLoew's,6s41x-war.  lOOJi 

M-G-M    Pfd 26 

M.  P.  Cap.  Corp..  814 
Pathe  Exchange  ..  3Ji 
Pathe  Exch.  "A"..  15  5^ 
ttPathe  Exch.  7s37  80'A 
Paramount   F-L    ...1135^ 

•Paramount  Pfd 

ttPar.Bway.5^s51. 103-4 


•*Roxy     "A' 
•*Roxy    Units    . 
**Roxy   Common 
Skouras    Bros.     . 
Stan.    Co.    of   Am..   54; 
tTrans-Lux   Pictures     4 
**United  Art.   Com. 
♦♦United    Art.    Pfd. 
tUniv.      Pictures.  . . 

♦Univ.    Pict.    Pfd 

tWarner  Bros 14J4 

Warner   Bros.    "A".    23^ 


27 
30 

654 
40 


15 
85 
2354 


39M 


23 

165% 

'5" 
106 
85 
21% 

99% 

62 /i 
107% 
WOH 

25% 
8 
2M 

1354 

80 
112H 

162J4 

26 

28 

6 

39 

525/3 
4% 
14 
80 
2i'A 

l^Vs 
23 


39^ 

48 

67% 

7354 
11854 

23 

16654 

130 

5 

106 

86 

21% 

10 

99% 

63 
108J4 
10054 

25% 

3 

1354 

80 
113 
12154 
103 


53 
454 


23K 
9754 
145^ 
23 


Sales 
200 


300 
700 

'266 

100 

4,100 

1,000 

.... 

18,700 

17 

4 

200 

1,600 

2,300 

4,400 

4 

4,000 

"is 


500 


100 

'366 

500 


•Last  Prices  Quoted   ••Bid   and   Asked    (Over 

the  Counter) 
tCurb  Market  TtBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley  in   Philadelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant    3040 


INDEX 


PAGE 

IT'S   DONE    THIS    WA  Y    an   Editorial    by   Maurice   Kann    1 

FINANCIAL,   By   Charles   F.   Hynes    2 

AND    THAT'S   THAT,    by   Phil  M.   Daly    3 

DEVELOPMENTS   IN   PRESENTATIONS,    by   Jack    Harrower    4 

FOREIGN    MARKETS,    by    James    P.    Cunningham    5 

REVIEWS   OF   THE  NEWEST  RELEASES,  by  Lilian   W.   Brennan    6-7 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Arthur   W.   Eddy    ..   8 

THE    WEEK'S   HEADLINES,    Review    of   the   News    9 

HOLLYWOOD   HAPPENINGS.   Coast   News   by   Telegraph    10-11 

T.O.C.C.    RALLY   FLASHBACKS 12 


_  REVIEWS 


FACE 

ARIZONA    WILDCAT 6 

BEAU    SABREUR 6 

BARE  KNEES 6 

BACK   TO   LIBERTY 6 

BEWARE  OF  MARRIED  MEN..   6 

COWBOY    CAVALIER 7 

FEARLESS  RIDER 7 


PAGE 

FOUR   FLUSHER 6 

HAUNTED    SHIP 6 

THANKS    FOR    THE    BUGGY 

RIDE     7 

GINSBERG  THE  GREAT 7 

SHARP  SHOOTERS 6 

SHORT    SUBJECTS 7 


Expand    Lumas    Distribution 

A.  C.  Bromberg  Attractions  of  New 
Orleans  will  handle  Gotham  releases 
in  Louisiana  and  Mississippi  under  a 
deal  just  completed  between  Budd 
Rogers,  vice  president  of  Lumas,  and 
Jack  Adams  of  Home  State  Film  Co., 
Dallas.  Leo  Seichsnaydre  of  the 
Bromberg  ofifice  will  assume  charge 
of  Gotham  sales. 


Screen  Rights  Not  Sold 

Hamilton  Thompso  onf  Service  For 
Authors^  Inc.,  states  picture  rights  of 
"The  Rampant  Age,"  novel  by  the 
boy  author,  Robert  S.  Carr,  have  not 
been   sold,   as  reported. 

Picture    Players    For    Vaudeville 

Loew  has  signed  two  picture  play- 
ers for  vaudeville  tours.  Priscilla 
Dean  opens  at  the  Yonkers,  Yonkers 
Feb.  6,  afterwards  playing  the  Hill- 
side, Jamaica.  Franklyn  Farnum 
opens  at  the  Commodore,  New  York, 
Feb.  9. 


Lumas    Post    For    Molte 

Lumas  has  appointed  C.  A.  Molte 
special  sales  representative  for  Goth- 
am productions.  M.  C.  Howard,  an- 
other special  representative,  now  is 
in  the  Cleveland  territory. 


Ministers    On   Sunday   Shows 

Binghamton,  N.  Y. — Discussion  of 
the  proposed  Sunday  show  ordinance 
featured  the  meetings  of  the  Metho- 
dist Preachers'  Ass'n  and  the  Baptist 
Ministerial  Ass'n. 


COSTUMES 

00-WNS     AND     UNIF-ORMtS 


l'>-^7    BWAY.  N.y  TEU  5560   PCNN.  I 

-ALSO    15,009    COSTUMES    TO    RENT==i 


Hodes   Takes   Fight   Film   Abroad 

Charles  Hodes  of  Goodwill  Pictures 
is  in  Europe  on  a  three  months'  trip 
during  which  he  expects  to  sell  Con- 
tinental rights  on  the  Dempsey-Tun- 
nej'  fight  pictures. 


ISeVOCAHLNSUn 
PLANNED  riRST  Y 


One  hundred  fifty-six  Vocjiri 
subjects  will  comprise  the  first  yilj 
output  for  release  by  EducaticJ, 
according  to  David  R.  Hochnli 
president  of  the  Vocafilm  Corpii 
America.  Production  is  to  start  eij 
next  week,  with  Capt.  Jack  Nobli 
director. 

The    subjects    are    to    be    rele' 
weekly  in  units  of  three,  under  p 
adopted,  Hochreich  states.     Betvl 
SO    and    60    acts    already    have   'J'' 
lined  up,  he  declared. 

Vocafilm  is  ready  to  install  dei'] 
in  theaters,  Hochreich  stated,  de'|l 
ing  the  device  will  be  the  lo  ;t 
priced  of  any  now  on  the  mai 
No  maintenance  or  service  fee  II 
be  charged  exhibitors,  he  declan 

Vocafilm  is  starting  to  synchrc 
music  scores  for  feature  product 
Hochreich  states. 


Referred  to  Unaffiliated  Exhibit 

Returns   from    his    questionairi 
dicate    support    of    unaffiliated 
bitors  for  the  Brookhart  bill  an' 
affiliated     as     erroneously     state 
yesterday's    issue,    Sydney    S. 
president  of  the  Board  of  Trai 
Commerce    of    the    M.    P.    IndiilL 
stated   at   the   T.O.C.C.   rally. 

Reopen  Plymouth  House 

Plymouth,    O. — Ruben    Deisler 
reopened    his    theater    here. 


H  .^-^ 


A     GUIDING    SIGN 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood,  California. 

When  on  y.our  next  trip  to  Southern  California,  make 
this  famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los   Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 

HOLLYWOOD  PLAZA  HOTEl 

HOLLYWOOD,  CALIFORNIA 


Ktra 

iiiti 

fifp; 


PKl! 


THE 


lay,  January  29,  1928 


<m^ 


PAILV 


\nd  That's  That 


By  PHIL  M.  DALY 


JTH  MAIER,  who  knows  much 
about  publicizing  screen  illum- 
es and  proves  it  at  Universal, 
in  article  on  "How  I  Didn't  Be- 
a  Movie  Star"  coming  in  the 
;h  issue   of   Screenland. 


seph  Jefferson  O'Neill,  formerly 
roadway  but  now  of  Hollywood's 
Ing  clan,  broke  into  "The  New 
Evening  World"  Thursday 
a  big  yam  on  impressions  of 
lam  Edward  Hickman,  on  trial 
OS  Angeles  for  murder. 


eaking  of  interesting  commentar- 
n  show  business.  Eddie  Weis- 
who  stages  presentations  for 
vesco's  ace  house,  the  Wiscon- 
Milwaukee,  spends  around  $5,- 
veekly  on  presentations.  Mean- 
,  his  brother,  Max,  is  in  New 
in  connection  with  the  showing 
simba"    at    the    Earl    Carroll. 


ndentally,  Max  is  making  them 
ke  notice  with  his  disc  gag  for 
thole  show,  and  his  Movielustra- 
synchronizing  a  film  tuith  a 
on  a  record.  What  possibili- 
hat  opens  up  in  overcoming  the 
costs  of  presentations. 


k  (Ippish)   Goldstein  is  observ- 
fhe    first    birthday    of    his    well- 
sheet,    "Film    Salesmen,"    offi- 
|>rgan  of  M.   P.   Salesmen,   New 
Congratulations. 


SANTI-TRUSI  ACTION 
ILTED  BY  TRADE  PARLEY 


It's  Done  This  Way 

(Continued    from    page    1) 

sun,  not  as  small  fry  but  as  importantly  as  anybody  else  in' the  in- 
dustry. He  has  been  building  up  to  this  for  some  time.  Indulging 
in  what  some  called  long  chances,  and  operating  at  odds  that 
often  seemed  stacked  against  him,  Fox  has  come  through  with 
flying  colors. 

And  so  in  these  early  days  of  1928,  you  find  the  Fox  banner 
waving  in  the  breeze  as  bravely  as  any  and  far  more  vigorously 
than  most. 

The  Inner  Circle 

For,  if  you  please,  Mr.  William  Fox  has  entered  the  inner 
circle  of  the  elect  and  exclusive,  despite  the  reluctance  of  some  of 
the  charter  members.  When  you  hear  of  industry  matters  and 
industry  changes  from  now  on,  Fox  is  going  to  have  his  say. 

K  A  N  N 


Galls  on  Exhibitors 
to  Back  Brookhart 

(.Continued    from    page    1) 

the  fight  for  independent  liberty  to 
the  finish.  Don't  let  yourself  be  mis- 
led by  so  called  friends.  Our  reply 
to  their  propaganda  is  that  the 
Brookhart  Bill  does  not  mean  Gov- 
ernment Regulation  but  that  if  it  did 
we  would  welcome  Federal  Regula- 
tion as  opposed  to  the  present  pro- 
ducers' control.  The  United  States 
Cfovernment  is  good  enough  for  us." 


e» 


I  lias — One  result  of  the  Trade 
raices  Conference  so  far  as  Texas 
•  icerned,  was  to  hold  up  the  anti- 
ul  suits  which  the  attorney  gen 
department  had  under  advise- 
Most  of  the  complaints  in 
were  over  the  operation  of 
iltJBoard  of  Trade  and  the  enforce 
of  the  arbitration  awards  by 
action.  Previously  it  is  under- 
<M  the  department  intended  to 
oi  in  anti-trust  proceedings  against 
's  and  Publix  charging  that 
companies  were  in  control  in 
;  through  connivance  of  the 
Board  of  Trade. 


Overseating  Feared  as  New 
Racine  Projects  Planned 

(Continued   from    Page    1) 

creased  to  6,850  the  number  of  seats 
represented  in  new   projects. 

The  Venetian,  being  erected  by 
Universal  will  be  ready  in  about 
three  months  with  a  seating  capacity 
of  about  2,500,  while  the  new  Granada 
will  have  an  approximate  seating  ca- 
pacity of  1,000.  The  new  Majestic 
will  seat  approximately  1,600,  while 
the  West  Racine  theater  will  seat 
700,  the  proposed  State  St.  house, 
650  and  the  new  addition  to  the  Doug- 
las about  400. 


i 

U 
an 

c 

CB 
St 
', 

io 


xton  Transferred  to  Buffalo 

nphis  —  W.  K.  Saxton,  city 
?er  for  the  four  Loew  theaters 

emphis.  and  Loew's  Palace, 
s  State,  and  Strand  and  Majes- 
is  been  transferred  to  Buffalo 
/  manager  of  the  Loew  houses 
He  is  succeeded  here  by  Er- 
Lmerling,  who  comes  from  Dal- 

here  he  occupied  a  similar  po- 

with    Loew's. 


Exhibitor  Fined  $250 
for  Bicycling  "Glory" 

(Continued    from    Page    1) 

premeditated  or  intentional,  because 
during  his  absence,  his  brother 
through  ignorance  of  the  terms  of  con- 
tract had  played  the  picture  at  Camp 
2.  The  arbitration  Board  found  the 
defense  insufficient,  and  awarded  de- 
cision to  Fox. 


Hearst-Sovkino  Tieup  for 
Russian  Newsreel  Shots 

Contract  for  exclusive  delivery  of 
all  Russian  newsreel  shots  has  been 
closed  between  the  Hearst  News 
Service  (International  Newsreel  and 
M-G-M  News),  and  the  Sovkino,  offi- 
cial Russian  government  production 
agency. 

Since  1918  foreign  newsreel  men 
have  been  prohibited  from  filming 
Russian  events,  except  by  special 
permission,  obtainable  only  after  con- 
siderable difficulty. 


Close   Lafayette   House 
ayette,      Ind. — Following     suits 
igainst    him    by   owners    of    the 
^g,      Joseph      Hemerling      has 

the   Star. 


Hit  Block  Booking 
at  Better  Films  Meet 

(Continued   from    Page    1) 

that  the  American  public  was  tab- 
loid-minded "and  neither  legislation, 
agitation  or  education  can  improve 
the  public  taste."  Dr.  Horace  M. 
Kallen  of  the  New  School  for  Social 
Research  psychoanalyzed  censorship 
and  said  the  censors  had  better  de- 
vote attention  to  the  press  which 
prints  details  of  crimes  of  all  des- 
criptions, compared  to  which  the  mo- 
tion picture  policy  was  harmless. 


To    Rebuild    Jefferson 

Hamilton,  O. — Rebuilding  of  the 
Jefferson,  destroyed  by  fire  at  a  loss 
of  $200,000,  will  be  started  as  soon 
as  plans  can  be  completed,  states 
John  A.  Schwalm,  president  of 
Jewel    Photoplay    Co.,    owners. 


Reopen  Delaware  Theater 

Milford,  Del.— The  new  Plaza  has 
reopened  after  complete  remodeling 
and  installation  of  new  equipment. 
Edward  Evans  is  the  manager. 


Rembusch  Heads  Screen  Club 

Indianapolis — Frank  J.  Rembusch, 
head  of  various  theater  enterprises  in 
the  state,  was  elected  president  of  the 
Screen  Club  of  Indiana  at  a  recent 
n.eeting.  William  Willman,  M-G-M 
manager,  was  elected  vice  president. 
H.  C.  Dressendorfer,  Educational 
nianager,  and  A.  C.  Zaring,  of  Zar- 
ing's  Egyptian,  were  re-elected  to  the 
offices  of  secretary  and  treasurer.  The 
retiring  president  is  William  Esch  of 
Universal. 

The  Screen  Club  was  founded  a 
year  and  a  half  ago,  for  purely  social 
reasons.  Its  membership  included 
rtpresentatives  of  the  distribution  and 
exhibition    branches   of   the   industry. 


OAiuriiPsvnucHMEAn  douaos  roc  sk>wmen 


"My  Best  Girl" 
(United  Artists) 

Each  class  in  high  school  was  told 
about  the  picture  with  an  announce- 
mtnt  that  the  'best  girl'  of  each  class 
would  be  given  a  ticket.  Consequent- 
ly, each  class  stayed  after  hours  to 
cast  their  ballot  to  determine  the 
winner  of  the  tickets. — Jack  L. 
Hobby,  Tampa,  Tampa,   Fla. 


"Spotlight" 
(Paramount) 

Heralds  were  distributed  through 
hair-dressing  parlors  and  in  a  house 
to  house  canvass.  The  cost  of  the 
heralds  was  small  as  half  of  the  im- 
print space  was  sold  to  a  beauty 
shop  which  used  copy  tying  in  with 
picture.  Stills  from  picture  and  cards 
bearing  name  of  theater,  were  dis- 
played in  the  window  of  the  beauty 
shop. — George  M.  Watson,  Spencer, 
Rock  Island,  111. 


"Underworld" 
(Paramount) 

Beaverboard  shield  about  5'  high 
and  1^'  wide  with  a  border  of  electric 
lights  occupied  a  conspicuous  spot 
in  the  lobby.  This  shield  contained 
20  short  titles  such  as  'Bull  Weed,' 
'Bull's  Girl,'  'The  Betrayal,'  etc.,  while 
20  stills  were  placed  at  various  loca- 
tions throughout  the  lobby.  Brightly 
colored  streamers  connected  the  titles 
to  the  stills. — Emil  Bernstecker. 
Lyric,  Jackson,  Tenn. 


Pollard  Closes  Theaters 
Farmhamville,    la. — L.    A.    Pollard 
has    closed    his    theater    her>y   which 
leaves  the  town  without  pictures. 


Controls  Leechburg,  Pa. 

Leechburg,  Pa. — E.  Oglietti,  own- 
er of  the  Cosmorama  and  Palace,  has 
leased  the  Nixon  from  Nick  Lam- 
bros,  which  gives  him  control  of  the 
local   theater   field. 


Robertson  Sells  Lowell  House 

Rensselaer,  Ind.— A.  M.  Robert- 
son, former  owner  of  the  Palace  and 
disposed  of  his  last  Indiana  theater 
other  theaters  in  this  territory,  has 
with  the  sale  of  the  Grand  at  Lowell 
to  A.  M.  Roper  of  Mebron. 


HAMILTON 
THOMPSON 

ANNOUNCES  that  the  World's 
Motion  Picture  Rights  of  the 
sensational  High-School  novel,  just 
out  from  the  press  of  Doubleday, 
Doran  &   Company: 

"THE  RAMPANT  AGE" 

By  Robert  S.  Carr 

are  now  available 

throMgK  his  office. 

Service  for  Authors,  inc. 

551  Fifth  Avenue   -   Vanderbilt  1777 

Harry  Hansen  says  in  a  pre-review  in  the 
New  York  World  that  "THE  RAMPANT 
AGE  does  for  High-School  what  THE 
PLASTIC  AGE  did  for  college  and  follows 
the  path  cut  by  F.  Scott  Fitzgerald,  using 
the  method  more  or  less  realistically  sharp- 
ened by  Sinclair  Lewis." 


THE 


DAILY 


Sunday,  January  29,  ;  l 


i 


*n 


' 


SHOWMANSHIP   ANALYSEiS    OF 

PRESENTATIONS    AT    LEADING 

THEATERS 


Presentations 


A   PRACTICAL    GUIDE   TO   ALL 

EXHIBITORS  IN   BUILDING  UP 

PROGRAMS 


,By   JACK    HARROWER 


COLORFULBALLETrEATORE 
Of  PROGRAM  AT  ROXY 


A  ballet  called  "Le  Charme  De  La 
Dentelle"  featuring  Maria  Gambarelli, 
and  exquisitely  staged  in  a  lavish  dis- 
play of  lace  trimmings  and  costumes, 
was  the  outstanding  ofifering  of  the 
Roxy  program.  The  color  scheme  of 
yellow,  black  and  silver  was  unusual- 
ly effective  and  carried  out  with  par- 
ticularly artistic  results  both  in  set- 
ting and  costume.  The  dancing,  es- 
pecially the  unison  steps  of  the  Roxy- 
ettes,  was  splendid.  Also  in  this 
unit  of  the  presentation  offerings 
were  "The  Shadow  Song"  sung  by 
Beatrice  Belkin,  a  "Mexican  Shawl 
Dance,"  performed  by  Fowler  and 
Tamara  and  "Nocturne,"  rendered  by 
Jeanne  Mignolet,  Douglas  Stanbury 
and  the  ensemble. 

The  second  presentation  unit  was 
in  the  nature  of  a  prologue  to  the 
feature  and  called  "Anchors  Aweigh." 
The  setting  was  the  deck  of  a  ship 
and  the  cast  wore  sailor  uniforms. 
The  entertainment  offered  a  good 
variety  of  acts  including  roller  skat- 
ing artists,  specialty  dancers,  vocal 
selections  and  a  finale  by  the  en- 
semble. The  overture  was  Inter- 
mezzo from  "Cavalleria  Rusticana," 
and  Finale — Concerto  in  E.  Minor, 
played  by  the  First  Violin  Section  of 
the  orchestra.  The  screen  offered 
"Your  New  York  and  Mine,"  Fox 
news  reel  and  Movietone,  and  "Sharp 
Shooters." 


Stages   Auto  Premiere 

Los  Angeles — Capitalizing  interest 
in  new  models  of  automobiles  Grau- 
man's  Egyptian  held  the  1928  pre- 
miere of  the  Chevrolet  on  its  stage. 
Gordon  Warren,  Chevrolet  dealer,  car- 
ried 20  inch  ads  in  connection  with 
the  midnight  frolic,  at  which  the  ma- 
chine was  introduced. 


Presentation  at  Capitol 

The  stage  presentation  at  the  Cap- 
itol, New  York,  is  "Dream  Garden." 
Featured  are  the  Capitolians,  the 
Chester  Hale  Girls  and  John  Max- 
well. Lloyd  and  Brice,  comedians, 
appear  in  "Nonsensical  Moments," 
and  Billy  Taylor  and  Fain  and  Dunn 
and  Billy  Taylor  and  Fain  and  Dunn 
revue.  Selections  from  "La  Giocon- 
da,"  will  be  sung  by  Caesar  Nesi, 
tenor,  for  the  overture. 


Taylor  Holmes'  Schedule 

Taylor  Holmes  is  at  the  Coliseum, 
New  York,  the  first  half  of  the  week, 
and  at  the  Flatbush  from  Feb.  2  to  5. 


Stage   Acts   at   Chester 
Abe   Reynolds  and  Florence  Clark 
are  at  the  Keith-Albee  Chester,  New 
York,  for  the  first  half  of  the  week. 


Present'  O-  Grams 


"Buck  Privates" 
(Universal) 

The  setting  was  the  exterior  of  the 
Gausthaus  in  the  picture  with  the 
band  sitting  on  beer  barrels.  German 
bar  maids  serving  great  steins  of  beer 
— Uncle  Sam's  variety — added  to  the 
realistic  atmosphere.  Opening  with 
the  "Overture  of  1812,"  such  num- 
bers as  "My  Buddie,"  "Pal  of  Mine," 
"Rose  of  No  Man's  Land,"  and  a  mil- 
itary dance  by  two  clever  children,  a 
goofy  dance  by  two  buck  privates  and 
the  grand  finale  of  the  song  "Buck 
Privates,"  inspired  by  the  picture, 
was  presented.  The  trio  from  the 
pictura,  Buddie  Jamieson,  Eddie  Grib- 
bon  and  Lee  Bates,  sang  the  song  on 
the  opening  night.  The  curtain  closed 
while  the  band  was  playing  the  last 
chorus  of  the  song,  and  the  main 
title  was  immediately  flashed  without 
the  curtain  being  opened  for  bows. — 
Granada,   Santa   Barbara,   Cal. 


"The  Fire  Brigade" 
(M-G-M) 

Chief  and  his  men  assisted  in  stag- 
ing of  a  catchy,  impressive  prologue. 
A  fire  alarm  box  was  placed  before 
the  street  drop,  on  the  stage  of  the 
theater,  and  a  fireman  instructed  a 
child  regarding  its  use  in  case  of  an 
emergency.  A  brief  message  on  the 
hazard  ot  fire  was  then  ottered,  after 
which  the  fireman  made  his  exit.  The 
rumble  of  thunder  followed,  as  the 
child  returned  wearing  a  nightgown 
to  send  in  an  alarm.  The  picture 
sheet  was  lowered  for  the  sequence 
of  "The  Fire  Brigade,"  showing  the 
fire  headquarters,  the  men  engaged  at 


playing  cards,  the  sounding  of  an 
alarm  and  the  subsequent  fire  run  as 
gongs,  sirens  and  drums  were  brought 
mto  play.  The  next  scene  in  full 
stage  represented  the  exterior  of  a 
burning  building  as  a  rescue  was  de- 
picted. A  child,  in  the  arms  of  a 
fireman,  was  carried  down  a  ladder 
to  its  waiting  mother  Other  firemen 
were  seen  in  typical  poses,  while  red 
flares  were  used  offstage  for  fire  ef- 
ttcts. —  i  homas  A.  Berta,  Rialto, 
Rode   Springs,   Wyo. 


"Lost  at  the  Front" 
(First   Nat'l) 

Named  the  prologue  for  this  picture 
"In  the  Army"  and  the  stage  setting 
and  costumes,  in  addition  to  the  rou- 
tine, fitted  in  perfectly.  Art  Landry 
and  his  Victor  Recording  Orchestra 
were  outfitted  in  snappy  West  Point 
dress  uniforms,  which  contrasted 
beautifully  with  the  red  and  blue 
drapes,  upon  which  were  large  white 
stars.  The  artists  who  appeared  in 
the  presentation  included  Hal  Sidare, 
introduced  as  the  Athletic  Instructor 
and  who  did  an  acrobatic  dance  to  the 
tune  of  "Three  O'Clock  in  the  Morn- 
ing;" Frankie  Stein,  a  young  lady 
who  sings  blue  songs,  and  who  was 
introduced  as  the  company  mascot; 
Hicks  Brothers,  banjo  experts,  who 
stepped  out  from  their  place  in  the 
orchestra  to  play  a  banjo  duet,  "Lol- 
lypop,"  and  Burns  an^i  Hope,  novelty 
dancers,  and  the  Mark  Strand  Girls 
in  a  flag  routine  with  the  band  play- 
ing familiar  army  tunes.  Put  thirty 
minutes  into  this  prologue. — Edward 
L.   Hyman,  Brooklyn   Strand. 


Art  Kahn  Holds  'Em 

At  Brooklyn  Strand 

The  presentation  devised  for  Art 
Kahn  as  master  of  ceremonies  by  Ed- 
ward L.  Hyman  was  "Jazzing  the 
Blues  Away."  At  opening  the  band 
struck  into  "Head  Over  Heels." 
Kahn  then  introduced  Billie  Tiche- 
nor,  a  young  specialty  dancer,  who 
caught  on  quite  handily  and  warmed 
up  the  house  for  Theo.  Alban,  a  din- 
ner-suited tenor  who  sang  "Song  of 
the  Wanderer,"  with  strong  finish 
accompanied  by  the  band.  The 
feminine  touch  was  again  introduced 
by  the  Serova  Dancers,  eight  in  num- 
ber, who  did  a  line  number  a  la 
Tiller  while  the  band  played  "Up  In 
the  Clouds"  and  "Dream  Kisses." 
Two  comics,  Johnson  and  Hewett, 
got  a  big  reception,  after  which  the 
eccentric  dancers  with  acrobatic  in- 
clinations, kept  up  the  good  work  and 
band  went  into  a  special  arrange- 
ment of  "The  Best  Things  in  Life," 
with  trombone  chorus  and  a  vocal 
chorus  by  Theo  Alban. 

Art  Kahn  then  had  the  piano  rolled 


Nazimova    at    Jefferson 

During  the  first  half  of  the  week 
Nazimova  will  be  at  the  Jefferson, 
New  York.  Miss  Nazimova  will  be 
seen  at  the  Coliseum  from  Feb.  2  to 
5.  She  will  appear  in  a  new  playlet, 
"India,"  written  by  E.  A.  Woolf  and 
E.  H.  Friend. 

out  and  proved  that  he  knew  what 
"Rhapsody  in  Blues"  was  all  about. 
He  encored  with  "Diane"  and  left 
everybody  happy.  The  big  finale  was 
"Are  You  Happy"  with  an  effect 
close  in  which  the  dancing  girls 
pushed  out  bowers  of  roses  which 
spelled  the  name  of  the  song  when 
all  the  lights  were  turned  off. 


x^     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builders 

BARREL  O'  FUN  and 
PACKAGE  PARTY 

Phone  me  at  SPRinK  4613 


liiBiBI 


DANCING  TRIO  SCORE 

IT 


A  unit  act  that  led  off  the  bill 
the  highlight  on  the  Paramount 
gram.  It  featured  the  adagio  vi 
of  MyriOj  Desha  and  Barte.  T 
work  was  nothing  short  of  se 
tional.  The  way  the  two  men  ha: 
the  girl  brings  gasps  from  the 
ence.  The  big  stunt  is  in  a  manei 
where  the  men  swing  the  girl 
feet  and  ankles  till  it  looks  as  if 
was  about  to  fly  out  into  the  a 
ence.  But  the  loop  swing  is  c 
pleted  with  the  girl  describing  a 
cle  and  coming  up  under  the  arm 
her  partners.  The  entire  act  in 
was  a  succession  of  remark 
swings,  leaps  and  catches  that  m; 
it  outstanding  in  its  particular 
Meanwhile  the  "Rhapsody  in 
was  put  over  with  pep  by  the  ore 
tra,  assisted  by  two  men  and  a 
at  pianos  set  in  a  raised  black 
out  lighted  effectively  from  the  S 

This  act  was  so  good  that  it 
the     long     stage     presentation 
rather  flat.     Dick  Edwards  in  his' 
berleg  stuff  was  the  big  draw,  ane 
boneless  antics  got  many  laughs. 
was    closely   pressed    for    honors 
Vale  &  Stewart,  who  did  some 
hoofing    and    won    lots    of    appl; 
Harry    Rose    worked    hard    with, 
jester   stuff,  and  aided  in   fillingj  ^ 
the    comedy   angle   of   the   bill 
Kosloff    was    master    of    ceremo 
A  little  of  everything  to  make 
jazzy,  peppy  party  that  seemed  tl  „ 
well  liked  by  the  regular  patron&j  ,;*" 


"fii 


Nan  Halperin  at  Broadway 

Nan     Halperin,    comedy    song' 
will    be    featured    attraction    on 
Broadway   stage   beginning   Mom 


:rei 
i 


Standard  r 

V AUDE VILLt 

for  Motion  Picimre  Presentatloo        j  "  F 

The  FALLY  MARKI|' 

VAUDEVILLE  AGENCY   1^ 

Lftckawaiuia  7876 
1579  BROADWAY,     NEWYORK 


AMALGAMATED  ^; 
VAUDEVILLE  AGENf ; 

Attractions  for 
Picture  Theatres      l 

Standard    Vaudeville    Af    r 


1600  Broadway,    New  York  C 


Phone  Pmn.  3580 


i 


JJU 


I  lay,  January  29,  1928 


RAPID     STRIDES    ARE    BEING 

MADE       IN       THE       FOREIGN 

FIELD.         KEEP       POSTED 

THROUGH  "FOREIGN 

MARKETS" 


(IBITORS  OPPOSE 
FRENCH  QUOTA  PLAN 


— A  quota  bill  will  be  pre- 
lo  the  Chamber  of  Deputies 
Senate  during  the  present  ses- 
id  the  legislation  is  expected 
iiacted  before  the  spring  elec- 
spite  exhibitor  protests. 
irst  resolution  of  the  proposed 
lies  a  French  film  as  follows: 

luced    by    a    firm    that    is    en- 

I'rench;    the   scenario   must   be 

by  a   French  person;   the   di- 

and    his    assistants    must    be 

;      the      operators      must      be 

,    inside    scenes    must   be    shot 

\  ely    in    studios    belonging    to 

firms  and  situated  on  French 

y;  the  principal  roles  must  be 

y  French  actors  and  actresses, 

'  igners  may  be  admitted  in  the 

iion  of  one  in  four. 

e  films  are  to  be  known  as  first 

I  y  films,  but  a  second  category 

ided  for  in  the  second  resolu- 

-^ccond  category  films  will  have 

cent  of  the  rights  of  first  cate- 

ims.      Many   other   resolutions 

■rporated  in  the  report,  which 

'opted  by  the  Cinema  Commis- 

\    a   vote   of   45   votes   to   two, 

anting  votes  coming  from  the 

ntatives    of    the    exhibitors    of 

inimission.       Exhibitors     have 

objections    to    the    proposals. 

lave  forwarded  a  report  to  M. 

I    in  which  they  declare  them- 

hostile    to    any    quota    system 

would  tend  to  place  the  French 

larket   in   the    hands    of   a   few, 

eate  a  monopoly.     They  claim 

foreigner  or  an  importer  to  in- 

a  foreign  film  into  France 
'  so  only  by  negotiating  with 
'ch  producing  concern  to  buy 
.  and  thus  the  producer  will 
lie  importer  at  his  mercy.  They 
bject  to  the  definition  of  a 
'  film,  stating  that  it  does  not 
who  furnishes  the  capital  so 
IS  the  film  is  French  in  other 
IS.  These  objections  raised  by 
hibitors  have  been  adopted  by 
econd     sub-committee     of     the 

liission  which  represents  the  ex- 

Ir   interests. 


Foreign  Markets 


NEWS    FLASHES    PROM    VlUf 

CENTERS      ALL      OVER      THB 

GLOBE:     MELBOURNS, 

LONDON,    BERLIN, 

PARLS 


By  JAMES   P.    CUNNINGHAM 


Oppose  Smoking 

Paris — The  National  Federa- 
tion of  Firemen  is  demanding 
the  abolition  of  smoking  in  the- 
aters. If  smoking  were  for- 
bidden in  French  theaters,  it 
is  estimated  that  exhibitors 
would  lose  at  least  25  per  cent 
of  their  patronage. 


Emelka-Phoebus  Combine 
Controls  50  First-Runs 

Berlin — Details  of  the  amalgama- 
tion of  Emelka  and  Phoebus  indicate 
that  the  purchase  price  of  the  Phoe- 
bus assets  was  $1,000,000.  The  Min- 
istry of  War,  in  whose  hands  the  sale 
of  Phoebus'  assets  lay,  has  taken 
steps  to  see  that  the  German  charac- 
ter of  Phoebus  shall  be  preserved. 

The  new  combine  will  control  over 
50  first-run  theaters  in  the  principal 
cities  of  Germany,  with  a  total  seat- 
ing capacity  of  more  than  50,000. 
With  the  acquisition  of  this  chain, 
the  new  combination  has  secured  a 
first-run  outlet  for  its  productions  in 
al"  principal  cities,  J.  Von  Lustberg 
and  Richard  Weininger,  German 
bankers,  associated  with  First  Nation- 
al in  Germany,  are  principal  factors 
in    the    new    combine. 


Open  Rome  Theater 

|ne — The  Ambassador,  said  to  be 
lost  beautiful  theater  in  the  cap- 
pas    opened   in    the    Via    Monte- 
It    seats    1,300    and    is    owned 
|e  Societa  Anonima   Suvini   Zer- 
Admission  prices  are  the  high- 
the  city. 


Italian  Company  Plans 

International  Films 

Rome — Production  of  Italian  films 
of  international  appeal  is  one  of  the 
main  purposes  of  the  Association  of 
Cinematograph  Authors  and  Direc- 
tors, an  organization  just  formed  here. 
Those  connected  with  the  corporation 
include  Gabriel  d'Annunzio,  the  poet; 
Augusto  Gennina,  director;  and  Aldo 
de    Benedetti. 


Start  British  Special 

London — "God's  Clay"  has  started 
in  production  for  First  National- 
Pathe  at  Elstree  studios  under  di- 
rection of  Graham  Cutts.  Anny  On- 
dra,  Czechoslovakian  star,  is  to  play 
the  lead. 


Swedish  School  Plan 

Stockholm  —  A  proposal  has  been 
made  to  equip  all  schools  in  Sweden 
with  projection  apparatus  and  15,000 
crowns  has  already  been  appropriated 
for  the  purpose. 


nRST  SOVIET  FILM 
CONFERENCE  LAYS  PLANS 


Leningrad — Opening  of  the  first 
Soviet  conference  to  discuss  matters 
concerning  the  picture  industry  has 
opened,  and  the  special  correspon- 
dent of  the  "Film  Renter"  says  that 
the  keynote  is:  "No  foreign  films  at 
all,   or   at  least  as  few  as  possible." 

Reviewing  development  in  the  past 
year,  he  notes  great  progress,  bov- 
kino,  the  boviet  producing  organiza- 
tion, is  building  a  large  studio  in 
Moscow  known  as  the  Russian  Hol- 
lywood. The  Wufku  organization 
will  hnish  its  new  studio  this  sum- 
mer, which  will  be  approximately  as 
large  as  the  one  planned  for  Sovkino, 
and  plans  to  make  100  pictures  year- 
ly. The  technical  side  of  Russian  films 
has  improved  greatly,  and  with  the 
new  studios  planned  will  advance  still 
more. 

Members  of  the  Soviet  who  head 
the  conference  are  still  set  on  a  pol- 
icy of  propaganda  films  The  result 
is  that  a  lot  of  childish  films  are  be- 
ing produced  to  meet  the  mentality 
of  the  peasantry  and  are  not  fit  for 
showing  in  the  cities.  The  Russian 
industry  has  little  hope  of  expand- 
ing outside  Russia  while  the  present 
policy  of  supervision  exists.  This 
compels  producers  to  submit  all  films 
to  the  Wischy  Soviet  Narodnogo 
Hosaistwa,  which  examines  pictures 
largely  from  the  propaganda  point  of 
view. 


Swiss    Ban   "Shoulder   Arms" 

Berne — The  Swiss  Government  has 
forbidden  the  screening  of  Chaplin's 
"Shoulder  Arms"  throughout  the 
country.  No  reason  was  assigned,  but 
it  is  believed  that  the  treatment  of 
the  former  Kaiser  and  the  Crown 
Prince   in   the   film   is   responsible. 


Co-operative  Policy  Held 
Need  Between  U.S.-Britain 

London — British,  or  any  other 
European  productions,  generally 
speaking,  must  find  an  American  out- 
let in  order  to  show  a  profit,  and 
enable  the  industry  of  the  country 
concerned  to  continue  as  successful, 
states  Dan  Fish,  of  Premier  Casting 
Agency.  To  this  end  a  co-operative 
policy  is  necessary  for  the  co-starring 
of  an  American  feminine  lead  with  a 
British  male  lead  or  vice  versa,  he 
declares. 

Fish  returned  to  this  country  to 
cast  for  several  of  the  leading  pro- 
ducers, after  a  long  career  in  Amer- 
ica with  several  production  compan- 
ies. He  is  concentrating  on  the  sup- 
plying of  production  personnel  from 
America,  negotiating  for  services  in 
England  technical  workers  of  Brit- 
ish extraction  and  otherwise. 


Schlesingers  Enter 

British  Theater  Field 

London  —  With  the  sale  of  the 
Clavering  circuit  and  I.  W.  Schles- 
inger  stepping  in  as  the  chairman  of 
the  company,  this  marks  the  definite 
entry  of  the  Schlesinger  interests  in- 
to the  British  Theatrical  field.  With 
the  Schlesinger  interests  in  control  of 
the  South  African  theatrical  field, 
there  is  speculation  as  to  the  ultimate 
outcome  of  the  new  development. 


FOR      YOUR      FOREIGN      DEPART- 
MENT OR  AlS  YOUR  TRAVELING 
REPRESENTATIVE 
— Spaniard,    28,    cultured,    well    educated, 
widely     traveled,     great     initiative     and 
sales   ability,   with   sound   judgment  and 
winning  personality. 
— Seven    years'    experience    in    the    trade, 
editing,   translating,   titling,  also  in  pub- 
licity,  selling   and   exhibiting  of  films. 
— Has   First   Class   References — 
Seeks    connection    with    concern,    any    ca- 
pacity,  offering  real  scope. 
M-377  16S0  Broadway 

c-o   Film   Daily  New   York  City 


».> 


Ban  Foreign  Music 

Rome  —  The  Fascist  Government 
has  issued  an  order  to  exhibitors  of 
Italy  that  all  music  played  in  picture 
houses   must   be   Italian 


RicHMOUNT  Pictures  Inc. 

723  Seventh  Avenue  New  York  City,  N.  Y. 

D.  J.  MOUNTAN,  President 

Exclusive  foreign  representatives  for  Ray- 
art  Pictures  Corporation  and  other  leading 
independent    producers    and    distributors. 

CabU  Addrcsi:   RICHPICSOC.  PARIS    Cable  Address:   DEEJAY,  LONDON 
Cable  Address:   RICHPIC,  N.  T. 

Exporting  only  the  Best  in  Motion  Pictures 


THE 


■c&ank 


DAILV 


Sundav.    Taniiarv  29.   192 


"Sharp  Shooters" 

Fox  Length:    5573  jt. 

WILL  TAKE  THE  BOX  OF- 
FICE FOR  A  JOY  RIDE  AND 
THEN  SOME.  A  REAL  AUDI- 
ENCE LA-LA.  GEORGE  O'BRIEN 
NEVER  BETTER.  A  TON  OF 
LAUGHS. 

Cast. ..  .George  O'Brien  complete- 
ly at  home.  Makes  the  part  of  the 
gob  mighty  realistic  with  his  typical 
sea-going  manners.  Great.  Lois 
Moran  in  a  role  altogether  different 
for  her.  She's  sweet  and  lovely,  too. 
Noah  Young  and  Tom  Dugan  cork- 
ing good  as  George's  buddies.  Others 
Wm.  Demarest,  Gwen  Lee  and  Jos- 
eph Swickard. 

Story  and  Production. ..  .Comedy 
romance.  "Sharp  Shooters"  is  every- 
body's picture.  It  will  entertain  any 
audience.  It's  a  story  of  three  gobs 
at  play  and  everyone  knows  the  repu- 
tation of  the  navy  when  it  comes  to 
sweethearts  in  every  port.  George 
O'Brien  as  the  tar  who  "takes  his 
fun  where  he  finds  it — and  leaves  it 
there,"  scores  an  unmistakable  hit 
and  his  two  buddies  are  a  real  com- 
edy team.  The  picture  has  laughs 
in  every  foot.  If  it  isn't  in  the  pic- 
ture, it's  one  of  Malcolm  Stuart  Boy- 
lan's  titles.  The  romance  of  George 
and  the  pretty  little  nautch  dancer 
is   a   real   treat. 

Direction J.    G.    Blystone; 

step   up   front,    Mr.    Blystone. 

Author    Randall    H.    Faye 

Scenario    Marion   Orth 

Photography    Charles   Clarke ; 

fine. 


"Beau  Sabreur" 

Paramount  Length:  6104  ft. 

SEQUEL  TO  "BEAU  GESTE" 
IS  GOOD  BOX  OFFICE,  BUT 
CANNOT  COMPARE  WITH 
LATTER  FILM  IN  POWERFUL 
STORY    INTEREST. 

Cast.  .  Gary  Cooper  carries  hero 
part  well.  Evelyn  Brent  makes  silly 
love  interest  worth  while.  Noah 
Beery  a  comedy  sheik  who  gets  the 
laughs  in  tense  story.  William 
Powell  a  great  heavy,  as  usual. 
Others  Roscoe  Karns,  Mitchell  Lew- 
is. Arnold  Kent,  Raoul  Paoli,  Joan 
Standing,  Frank  Reicher  and  Oscar 
Smith. 

Story  and  Production.  .  .Romance, 
from  novel  by  Percival  C.  Wren. 
Here  is  a  good  companion  picture 
to  "Beau  Geste"  by  the  same  author. 
It  has  the  same  setting  in  the  Sou- 
dan with  the  French  Foreign  Legion. 
The  hero  embarks  on  a  dangerous 
mission  for  the  French  Government, 
in  an  effort  to  offset  a  native  up- 
rising. It  works  up  to  great  suspense 
with  the  hero  and  the  villain  maneu- 
vering for  the  support  of  a  desert 
sheik.  Fine  action  scenes  with  gallop- 
ing white  robed  natives  across  the 
desert,  fights  galore — thrills,  love 
scenes,  and  all  that  goes  to  make 
colorful    entertainment. 

Direction John    Waters; 

splendid. 

Author Percival    C.    Wren 

Scenario Tom    J.    Geraghty 

Photography ....  C.  Edgar  Schoen- 
baum ;   fine. 


Tom  Mix  in 

"The  Arizona  Wildcat" 

Fox  Length:   4665   ft. 

TOM  MIX  IN  A  SPECTACU- 
LAR ARRAY  OF  STUNTS  AND 
A  POLO  GAME  THAT  OFFER 
A  GOOD  THRILL.  STORY  NOT 
THE   USUAL   COWBOY   STUFF. 

Cast.... Tom  breaks  into  society 
and  plays  polo.  Role  varies  from  the 
usual  routine  cowboy  hero.  Dorothy 
Sebastian,  the  girl.  Others  Ben 
Bard,  Marcella  Daly,  Gordon  Elliot, 
Monte  Collins,  Jr.,  Cissy  Fitzgerald, 
Doris  Dawson. 

Story  and  Production Melo- 
drama. Mix's  latest  is  a  bit  different 
from  his  usual  run  of  stories.  This 
one  combines  ranch  life  with  society 
business  and  arrives  at  action  and 
suspense  of  a  varied  order  which  in- 
cludes a  polo  game  with  Tom  the 
victor.  Tony  plays  an  important  part 
in  this,  succeeding  in  riding  his  mas- 
ter through  as  the  winner  in  spite 
of  the  trickery  of  the  villain.  The 
basic  plot  has  the  familiar  trio  of 
hero,  villain  and  the  girl  but  the 
dressing  is  fairly  new  and  with  the 
customary  line  up  of  Mix  stunts 
and  thrills  it  becomes  thoroughly 
good,  live  entertainment.  The  idea 
of  Tom  playing  polo  should  prove 
especially  interesting  to  his  follow- 
ing. 

Direction R.   Wm.    Neill ; 

good. 

Author.  ..  .Adela  Rogers  St.  Johns 

Scenario John  Stone 

Photography Dan    Clark; 

good. 


"The  Haunted  Ship" 

Tiffany  Length:   4753' 

ONE     OF     JACK     LONDOll: 
"SEA       BEAST"      VARIETI! 
GOOD      MELODRAMA      F( 
THOSE    WHO    DON'T    OBJEj,! 
TO      A      GREAT      ARRAY     ij 
BRUTE     STRENGTH     A^ 
PHYSICAL  TORTURE. 

Cast. .  .Dorothy  Sebastian  and  III 
Hallor,  heroine  and  hero  of  some  ' 
usual  adventures.  Montagu  Li 
first  rate  as  the  brute  captain  ;i( 
Tom  Santschi  good  as  the  innoc|v 
victim  of  a  man's  jealousy.  Othii 
Pat   Harmon  and  Alice  Lake. 

Story  and  Production M(    :ii 

drama,    from    Jack    London's    no 
"White   and   Yellow."     Undoubte 
there    are    those    who    will    like 
blood  and  thunder  kind  of  melodra 
that  "  The  Haunted  Ship"  has  to 
fcr.       Its    display   of    physical   tort 
and   brutalities   may   prove    a   bit 
harrowing  for  the  sensitive  soul.  1 
iron  rule  of  Capt.  Gant  who  runs 
mystery    ship    is    typical    of    the 
mosphere     found     in    Jack    Londb 
"The  Sea  Beast."     Gant  had  bellei 
his  wife  unfaithful   and   had  cast 
adrift   with    her   son   while   he  thr  1 
his  mate  into  chains  accusing  him 
being  the  child's   father.     The  bo 
revenge  culminates  in  a  melodrami    iLa 
climax  that  has  good  suspense. 

Direction Forrest    SheJ 

fair. 

Author Jack   Lon 

Scenario Not    crecBi 

Photography J.   O.  Tayl 

Wm.  Johnston;  good. 


George  Walsh  in 

"Back  to  Liberty" 

Excellent  Length:   5980  ft. 

FAIR  PROGRAM  FEATURE. 
STORY  A  RATHER  WELL  PUT 
TOGETHER  CROOK  MELO- 
DRAMA BUT  TOO  LONG 
DRAWN  OUT  AT  THE  CLOSE. 

Cast. ..  .George  Walsh  good  but 
Dorothy  Hall,  as  the  heroine,  has  the 
more  important  role.  Others  Ed- 
mund Breese,  who  is  first  rate  as  the 
crook  masquerading  as  a  big  busi- 
ness man  before  his  daughter.  Others 
De   Sacia  Moores,   Gene   Delval. 

Story  and  Production. ..  .Melo- 
drama. The  clever  ruse  of  a  girl 
saves  her  sweetheart  from  the  elec- 
tric chair  and  at  the  same  time  ex- 
posfes  the  real  murderer  of  her 
father.  The  manner  in  which  the 
girl  brings  out  the  confession  is 
smart  enough  but  it  is  doubtful  if 
the  audience  will  be  entirely  con- 
vinced. Crooks  are  not  so  ready  to 
take  people  into  their  confidence,  es- 
pecially with  regard  to  their  killing 
activities.  Of  course  the  sex  angle 
is  used  to  ensnare  the  culprit,  which 
may  be  plausible  enough.  It  is  satis- 
factory program  fare  and  the  story 
is  handled  in  a  manner  that  succeeds 
in  holding  the  attention  rather  well 
except  toward  the  end  when  they 
drag  the  sequence  dealing  with  the 
getting  of  the  crook's  confession. 

Direction    Bernard    McEveety; 

fair. 

Author     Arthur    Hoerl 

Scenario    Arthur   Hoerl 

Photography  . .  Marcel  Le  Picard ; 
fair. 


"Bare  Knees" 

Gotham  Length:   5800  ft. 

GOOD  AUDIENCE  PICTURE. 
HOW  A  SUPPOSEDLY  GIDDY 
FLAPPER  SAVES  HER  VERY 
SENSIBLE  AND  OLDER  SIS- 
TER FROM  UNHAPPINESS  OF- 
FERS A  FIRST  RATE  STORY. 

Cast.  ..  .Virginia  Lee  Corbin,  the 
girl  of  the  bare  knees.  Very  good  as 
the  peppy  little  blonde  while  Jane 
Winton  is  the  misleading,  happily 
married  sister.  Donald  Keith,  John- 
nie Walker,  Forrest  Stanley  and 
Maude  Fulton  complete  the  cast. 

Story  and   Production Drama. 

"Bare  Knees"  is  a  story  with  a  moral 
and  one  that  manages  to  be  con- 
vincing and  effective  without  preach- 
ing. It  gives  the  modern  flapper  a 
fine  break  and  exposes  her  as  a  bit 
of  a  gem  in  spite  of  her  gaudy  set- 
ting. Billie,  the  heroine,  steps  out 
to  night  clubs,  wears  no  stockings 
and  otherwise  shocks  her  small  town 
brother-in-law  who  holds  his  modest 
little  wife  as  a  shining  example  of 
womanhood.  It  remains  for  Billie  to 
save  the  sister  from  discovery  when 
she  is  on  the  verge  of  eloping  with 
her  husband's  friend.  After  which 
the  husband,  secretly  learning  the 
truth,  mends  his  ways  and  is  all  for 
the  flapper.  Offers  good  entertain- 
ment   for   the    majority. 

Direction Erie    C.    Kenton ; 

good. 

Author Adele    Bufifington 

Scenario Harold    Shumate 

Photography.  .Jos.  Diamond;  good 


"The  Fourflusher" 

Universal  Length:   6193  ft. 

THOROUGHLY  PLEASING 
COMEDY  ROMANCE  WITH 
NEW  CO-STAR  COMBINATION 
PROVING  QUITE  AGREEABLE. 
HAS  GOOD  APPEAL  AND  IS 
DEPENDABLY    WHOLESOME. 

Cast.  ...  Marion  Nixon  pretty  and 
a  genuine  incentive  for  hero  George 
Lewis  to  make  good  in  spite  of  the 
opposition  of  his  rival,  Eddie  Phillips. 
Others  Churchill  Ross,  Burr  Mc- 
intosh, Otto  Hoffman,  Wilfred 
North,    Hayden    Stevenson. 

Story  and  Production. ...  Comedy 
romance.  Here's  one  any  audience 
should  like.  It's  light,  amusing,  clean 
and  the  romance  is  real.  There's  a 
delightful  combination  in  it  that 
makes  for  really  good  entertainment. 
It  can  be  recommended  without  re- 
straint. The  story  deals  with  the  ef- 
forts of  a  young  shoe  salesman  who 
bluffs  his  way  through,  especially 
when  he  meets  the  girl  he  loves  and 
wants  her  to  think  he's  a  big  shot. 
He  takes  the  count  and  things  look 
black  when  his  credit  is  recalled  and 
he  seems  destined  for  the  rocks.  He 
comes  down  to  earth  in  time  to  make 
good  and  the  girl  is  right  on  hand  for 
the  honeymoon  trip  to  Niagara. 
Splendidly  directed  and  interesting 
all  the  way. 

Direction Wesley    Ruggles ; 

very  good. 

Author Caesar    Dunn 

Scenario Earle    Snell 

Photography Ben   Reynolds ; 

good. 


Irene  Rich  in 

"Beware  of  Married  Mei 

Warners  Length :  5421 

MARRIAGE  COMPLEX  WI 
SOME  FAIR  COMEDY  ANGLi 
AS   WELL  AS   CONSIDERAB: 
UNEVENTFUL        BUSIN 
THAT  IS  NOT  VERY  AMU 

Cast. ..  .Irene  Rich  pleasing  as 
heroine  trying  desperately  not  to  kj 
her     future     husband     while     Sti 
Holmes  has  a  glorious  time  gloa^ 
over  the  prospects  of  ruining  her 
ture.     Audrey   Ferris  the   flapper  aj 
ter.       Others     Clyde     Cook,     Myrj|fg 
Loy,    Richard   Tucker,    Hugh   Ai" " 

Story     and      Production. . 
There    are    some    laughs    in    th 
ture.      Not    nearly,    enough,    ho' 
to  make  it  consistently  amusin] 
has    uneventful    stretches    that 
fairly  tedious.     Irene  Rich  is  not 
fortunate    in    the    matter    of    vehiclj 
selected    for   her   but    she    makes 
best    of    the    bargain    in    every   CSj'  * 
This   time    she   is   the   private  se^ 
tary   to   a  divorce   lawyer  as  Ayell 
his    fiancee.      In    an    attempt   to 
her    flapper   sister   from    the   cluj 
of   a   married   man    she    compro: 
herself    and    her    efforts    to    kee 
knowledge    from    her    intended 
band     provides     the     source     of   V 
laughs.     It's  a  long  way  'round  t^ 
happy  ending  but  eventually  th 
tain  falls  on  three  happy  coupl 

Direction    Archie   L. 

satisfactory. 

Author    Franz    Jacqu 

Scenario    E.   T.    Lowe 

Photography  .Frank  Kesson; 


iavi 


THE 


liav.   Tanuarv  29.   1928 


■S^i^ 


DAILY 


Laura  La  Plante  in 

"lianks  for  the  Buggy 
Ride" 

al  Length:   6179  ft. 

OT    OF    GOOD    WHOLE- 
.    FUN    IN    COMEDY    RO- 
\CE     THAT     BRINGS     OUT 
V'RA    LA    PLANTE    IN    THE 
OF    PICTURE    HER   AD- 
'S LIKE. 

...Star  pleasing  and  easily 
every  situation  that  comes 
Glenn  Tryon  good  as  her 
ugger  sweetie.  Lee  Moran, 
Friganza,  Richard  Tucker, 
ymond  others  in  the  cast. 

and  Production Comedy 

Amusing   comedy   compli- 

..s    offset    with    a    pleasing    ro- 

make  "Thanks  for  the   Buggy 

wholly    enjoyable.      Laura    La 

:  is  right  in  her  element  as  the 

,g  teacher  who  steps  out  with  a 

eater"  and  gets  her  song  writer 

e  all  ruffled.     The  story  has  a 

turn    in    the    sequence    where 

does    a    black    face    bit    in    a 

e  to  make  a  publisher  buy  the 

her    boy    friend    had    written. 

Seiter  has  directed  capably  and 

le  story  moving  at  a  good  pace. 

rs  good  wholesome  amusement 

le   crowd   that   follows   up   the 

La    Plante    pictures    will    be 

illy  pleased. 

ction Wm.  Seiter; 

lor Beatrice   Van 

lario    Same 

tography Arthur  Todd; 


Fred  Humes  in 

"The  Fearless  Rider" 

Universal  Length  :   4173  ft. 

WESTERN  WITH  FAIR 
AMOUNT  OF  ACTION  BUT 
PLOT  ADHERES  TO  ROUTINE 
FORMULA:  VILLAIN  PLOT- 
TING TO  STEAL  A  VALUABLE 
GOLD  MINE. 

Cast.  . .  .Fred  Humes  a  likable  hero 
who  stays  on  the  job  protecting  Bar- 
bara Worth's  gold  mine  while  her 
dad,  Buck  Connors,  recuperates  in 
the  hospital.  Others  William  Steele, 
who  plays  the  villain.  Pee  Wee 
Holmes,  Al  Taylor,  Jim  Kennedy, 
Benny    Corbett. 

Story  and  Production. ..  .Western. 
Ever}'  time  a  ranchman  makes  a 
lucky  strike,  or  is  about  to  make  one, 
there's  a  rascal  on  hand  who  man- 
ages to  get  news  of  it  and  arranges 
to  fleece  the  old  fellow  out  of  a  for- 
tune. But  there  is  always  the  re- 
liable and  handsome  hero  on  deck  to 
spoil  the  trickery.  This  time  Humes 
goes  through  a  lively  series  of  adven- 
tures in  his  efforts  to  prevent  Wm. 
Steele  from  getting  control  of  a  val- 
uable mine.  There  is  a  fair  amount  of 
action  and  suspense  and  Humes  is  a 
jleasing  hero  who  does  his  stuff  con- 
vincingly and  without  undue  show. 
The  story,  though,  is  pretty  aged. 

Direction Edgar    Lewis; 

satisfactory. 

Author Basil    Dickey 

Scenario    Same 

Photography Wilbur    Kline ; 

good. 


George  Jessel  in 

jinsberg  the  Great" 

rs  Length:  5390  ft. 

,DLY  AMUSING.  TOWARD 
E  DEVELOPS  INTO  SOME 
OLD  FASHIONED  SLAP- 
<.  BUT  COMEDY,  IN  THE 
,  IS  WEAK. 

....George  Jessel  does  well 
1  as  the  tailor  lad  who  becomes 
ician  but  the  role  is  limited. 
7  Ferris  in  the  background  as 
roine.  Gertrude  Astor  good  and 
Douglas  Gerrard,  Jack  San- 
heodore  Lorch,  Jimmie  Quinn, 
IT  Sanford. 

y  and    Production. . . .  Comedy. 

one    of    the    sober    faced    var- 

cpmedians,  plays  a  small  town 
lo  buys  a  book  on  magic  and 
ecides  to  go  out  and  mystify 
irld.  Disillusionment  comes  in 
■m  of  a  series  of  comedy  epi- 
wherein  Jessel  exits  from  the 
vn  via  the  slapstick  route  and 
home   to   tell   the   girl   he   can't 

her  because  he  didn't  make 
The  story  is  weak  and  the 
f  incident  a  bit  too  slow  to 
or  steady  laughs,  jessel  seems 
'.  lackadaisical  about  some  of 
oceedings,  an  evident  loss  of 
t  in  the  business  of  the  role. 
)s    he    realized    its    shortcom- 

At    least    he    doesn't    try   very 

ction    ....Byron    Haskin;    fair 

lOr Anthony  Coldeway 

o|ario    Same 

biography  ..Conrad  Wells;  good 


Buddy  Roosevelt  in 

"The  Cowboy  Cavalier" 

Pathe  Length:   4526    ft. 

SAME  OLD  HERO  TACTICS 
BUT  STORY  HAS  SLIGHT  VA- 
RIATIONS THAT  MAKE  FOR 
SOME  ADDED  INTEREST. 
MORE  PLOT  AND  LESS  AC- 
TION IN  THIS  ONE. 

Cast.  ..  .Buddy  Roosevelt  has  the 
double  duty  of  finding  a  murderer 
and  clearing  a  young  girl  suspected 
of  the  crime.  Olive  Hasbrouck,  the 
girl.  Robert  Walker  the  victim's 
nephew  and  eventually  exposed  as 
the  guilty  one.  Others  Chas.  K. 
French,  Fannie  Midgley. 

Story  and  Production. ..  .Western. 
The  great  open  spaces  are  not  em- 
ployed to  any  great  extent  in  this 
latest  Buddy  Roosevelt  western.  This 
time  there  is  considerable  plot  and  a 
mystery  for  hero  to  solve  involving 
the  murder  of  a  rich  rancher  and  the 
casting  of  suspicion  on  the  man's 
niece  while  a  nephew  appears  over 
anxious  to  fasten  the  guilt  on  the 
girl.  Usually  the  villain  is  out  to 
make  love  to  the  girl.  There's  a 
variation  in  that.  Hero  befriends  and 
the  girl  finally  clears  her.  The  pic- 
ture offers  minimum  amount  of  action 
but  not  quite  the  riproaring  business 
the  regular  western  fan  crowds  re- 
quire. 

Direction Richard    Thorpe ; 

fair. 

Author Betty    Burbridge 

Scenario Frank    L.    Inghram 

Photography Ray  Ries ; 

good. 


Short  Subjects 


"Dog  Days" — Robert  Bruce 
Educational 
Dog  Studies 
Type  of  production....!  reel  scenic 
A  Scotch  terrier  and  a  wire  haired 
fox  terrier  record  before  the  camera 
an  eventful  day  of  adventure  in  their 
lives.  The  two  pets  are  well  trained 
and  go  through  their  stuff  in  a  man- 
ner to  please  all  dog  lovers.  Inci- 
dentally Bruce,  as  usual,  manages  to 
work  into  the  thread  of  the  canine 
story  some  beautiful  sea  shots  that 
:idd  to  the  entertainment.  The  reel 
concludes  with  some  unusual  views 
of  a  storm  gathering  and  breaking 
on  the  mountain  tops  which  are  gems 
of  their  kind.  Bruce  goes  after  the 
unusual,    and   gets   it. 


"Johann  Strauss" 
FitzPatrick  Music  Master  Series 

For  Music  Lovers 
Type  of  production..!  reel  biography 
This  deals  with  the  works  of  Jo- 
hann Strauss,  a  composer  noted  for 
his  devotion  to  the  composition  of 
dance  music,  and  who  was  called 
the  "Waltz  King"  because  of  his 
many  beautiful  waltzes,  notable 
among  which  was  the  famous  "Blue 
Danube."  The  various  works  of 
Strauss  are  represented  in  the  dance.'^ 
offered  in  the  picture,  including  the 
polka,  which  was  also  one  of  his  well 
known  compositions.  Essential  to  a 
perfect  screening  of  the  picture  is  the 
correct  musical  accompaniment  which 
naturally  greatly  enhances  its  effec- 
tiveness. 


Pathe  Review  No.  6 
Pathe 
Including    Vaudeville 
Type  of  production,...!  reel  novelty 
In    this    issue    "What    Every    Mar- 
ried Couple  Should  Know"  leads  off, 
showing  Harriet  Seeback,  vaudeville,, 
and     her     brother,      Harry,     world's 
champion   bag   puncher.      Other   sub- 
jects are:  "Two  Gardens  of  the  Old 
South,"    done    in   colors,   and   "Fiesta 
of  the  Mayas,"  unusual  holiday-mak- 
ing  in    Guatemala.      Not   as   interest- 
ing as  the  previous  issue. 


"Running  Ragged" 
Cameo — Educational 
Old  Stuff 
Type  of  production....!  reel  comedy 
Lewis  Sargent  is  supposed  to  car- 
ry the  comedy  in  this  weak  offering, 
but  does  not  look  as  if  he  can  make 
the  grade.  However,  the  material 
they  handed  him  was  so  old  and  out- 
dated, that  he  is  hardly  to  blame. 
It's  the  ancient  gag  of  throwing  the 
comedian  into  a  mysterious  house, 
where  a  band  of  liast  Indians  do 
their  darndest  to  scare  him  senseless. 
The  stunts,  if  new,  might  have  saved 
the  old  situation,  but  they  were  as 
old  as  the  theme  Just  another  film 
knocked  off  to  keep  the  gang  out  of 
mischief.  But  it  won't  do  the  ex- 
hibitor any  good.  Jules  White  di- 
rected. 


Pathe  Review  No.  5 
Pathe 

Excellent  Filling   Material 
Type  of  production....!  reel  novelty 
Opening    the    issue    is    a    sequence 
showing    Sid    Smith,    creator    of    the 
cartoon   personality,   Andy   Gump,   at 
his    home    in    Michigan,    "Beside    the 
Blue    Nile"    deals   with    relics   of   the 
Pharaohs    along    the    famous    Egyp 
tian  river.  In  "Monsters  of  the  Past,'' 
miniature    pre-historic    animals    roam 
around    and    two    engage    in    mortal 
combat.        An      interesting      number 
which  ought  to  do  right  by  any  pr 
gram  in   any  type  of  theater. 


"Smith's  Army  Life" 
Sennett— Pathe 

Laughable  Stuff 
Type  of  production. ..  .2  reel  comedy 
Mary  Ann  Jackson,  Raymond  Mc- 
Kee  and  Ruth  Hiatt  clown  amusing- 
ly through  this  picture  which  shows 
McKee  at  a  Citizens'  Training  Camp, 
with  his  wife  and  child  along  to  make 
matters  worse.  The  usual  "awkward 
squad"  line  is  pulled  with  good-sized 
laughs  resulting  and,  of  course,  Mc- 
Kee gets  assigned  to  kitchen  police 
duty.  Well  done  and  the  gags,  al- 
though none  of  them  are  bright  with 
newnesSj  get  over.  Alf  Goulding  di- 
rected. 


"Recollections   of   a    Rover" — Lsmian 
Howe — Educational 

Historical  Shots 
Type  of  production. . . . !  reel  novelty 
The  views  are  historical  in  the  sense 
that  they  show  the  work  of  the  cam- 
era in  bygone  years.  Lyman  Howe 
in  person  gives  some  of  his  experi- 
ences in  the  old  days  when  he  first 
started  making  pictures.  Shots  are 
shown  of  the  Santiago  Exposition  in 
1915,  a  visit  to  a  little  Mexican  town, 
and  winter  scenes  in  Wyoming.  The 
reel  jumps  to  Europe  and  Asia,  and 
the  hodge  podge  is  pretty  well  round- 
ed out.  This  rehash  of  old  materia! 
seems  to  have  no  particular  point  in 
its  presentation,  except  the  fact  that 
the  producer  perhaps  ran  short  of 
stuff  and  dug  into  his  files  for  some 
outdated  material. 


"Star  Shots" 
Hodge  Podge — Educational 

Entertaining 
Type  of  production. . . . !  reel  novelty 
Starts  off  with  some  scenic  distor- 
tions through  trick  manipulation  of 
the  camera.  A  camera  man  is  seen 
taking  shots,  with  his  body  distorted 
in  a  comedy  way.  This  is  followed 
by  a  wide  range  of  subjects,  such  as 
a  steel  worker  handling  red  hot  metal 
bars,  polar  bears,  and  the  manoeuvers 
at  the  Culver  Military  Academy  for 
boys.  The  animated  art  work  of 
Archie  Griffith  helps  to  make  the  reel 
easy  to  view. 


"Wandering    Minstrels" 
Aesop  Fables — Pathe 
How  to  Rescue  a  Lady 
Type  of  production....!  reel  novelty 
This    Fable    has    a   medieval   back- 
ground and  a  story  in  which  a  wan- 
dering minstrel   rescues   a   fair   dam- 
sel  when    her   horse    runs   away    and 
then  again  from  a  band  of  thugs.   It 
all  ends  in  the  hero  slaying  the  heav- 
ies a  la  Doug  Fairbanks  in  a  prolong- 
ed   duel.      Better    than    the    average 
number   of   this   series. 


THE 


;%g^ 


DAILY 


Sunday,  January  29,  J 


Theater  Equipment  and  Management 


By   ARTHUR    W.    EDDY 


"NARROW-CASTING;  ONCE 
OLD,  IS  JW  REVIVED 

By  JOHN  B.  TAYLOR 
While  there  is  much  truth  in  the 
old  saying  "There  is  nothing  new 
under  the  sun,"  it  often  happens  that 
an  idea  or  a  device  is  tried  and  dis- 
carded or  remains  dormant  for  a 
number  of  years.  After  a  time  con- 
ditions change,  new  needs  arise,  dif- 
ficulties and  limitations  disappear  in 
the  progress  of  events.  Then  the  old 
idea  is  brought  forth  again  in  new 
clothes  to  be  acclaimed  by  those  to 
whom  it  appears  new  and  strange, 
and  to  be  belittled  by  some  who  have 
read  that  so-and-so  did  about  the 
same    thing   years    before. 

"Narrow-casting"  is  old  in  the 
broad  sense,  but  new  (since  many 
have  not  seen  it),  and  new  also  in 
some  details  and  in  the  employment 
of  devices  not  available  a  half  cen- 
tury ago  when  Bell  and  Tainter  were 
experimenting  with  their  photophone. 
Bell  and  Tainter  sent  articulate 
speech  a  distance  of  several  hundred 
yards  over  a  beam  of  light.  A  pow- 
erful source  of  light  was  required — 
sunlight  or  electric  arc;  the  dia- 
phragm employed  was  of  a  size  and 
tension  to  be  deflected  considerably 
under  the  fairly  powerful  tones  of 
closely  directed  voice.  Motion  of  the 
diaphragm  either  changed  the  direc- 
tion of  a  reflected  beam  of  light  or 
moved  some  form  of  shutter  to 
change  the  intensity  of  the  beam. 
Their  receiver,  or  arrangement  for 
translating  from  light  back  to  sound, 
was  a  large  reflector  with  selenium 
cell  at  the  focus,  and  a  battery  con- 
nected in  circuit  with  the  selenium 
cell  and  telephone  to  be  held  to  the 
ear.  With  this  old  apparatus,  qual- 
ity of  speech  or  tone  from  musical 
instruments  would  probably  not  com- 
pare favorably  with  present  day 
phonographs  and  radio  loudspeakers. 
In  constructing  a  photophone  at 
the  present  day  for  carrying  speech 
or  music,  we  have  available  several 
electrical  devices  with  improvements 
unknown  to  Bell  and  Tainter  at  the 
time  of  their  early  experiments.  Per- 
haps the  most  important  of  these  are 
"radiotrans"  (or  vacuum  tube  ampli- 
fiers), photo-electric  cell,  oscillo- 
graph (or  high  frequency  galvanom- 
eter), and  gas-filled  tungsten  fila- 
ment incandescent  lamps.  Utilization 
of  those  modern  amplifying  devices 
in  a  photophone  permits  the  feeble 
energy  in  a  small  beam  of  light  to 
be  increased   sufficiently   to   give   any 


The    day    of    the   unadorned    stage   in 
Picture  Houses  has  passed. 

LEE  LASH   STUDIOS 

H.  J.   Kuckuck.   Gen'l  Mgr. 

18I8-183S  Amsterdam  Ave.,  N.   Y.  C. 

Brad.    4907 
for  designs  and  prices  of  SETTINGS. 


Cleansing  the  Air 


Just  as  the  administration  of  a  theater  has  developed  into  some- 
thing akin  to  science,  so  has  the  physical  management  of  a  house 
progressed.  Comfort  and  service  to  the  patron  is  becoming  more 
and  more  the  new  commandment  in  the  exhibition  business.  It  is  a 
vital  phase  of  theater  management,  second  only  to  the  program 
itself. 

"Make  the  patron  comfortable"  is  a  top  notch  admonition  of 
smart  showmanship.  And  one  of  the  ways  to  make  the  patron  com- 
fortable is  to  cleanse  the  air  which  he  or  she  must  breathe  while 
watching  your  show. 

Discussing  one  phase  of  ventilation  the  Reed  Air  Filter  Co., 
Louisville,  says:  "Much  of  the  discoloration  of  interior  walls  is  due 
to  the  moisture  taken  up  by  the  warm  air  during  the  day,  condens- 
ing at  night  when  the  air  cools  and  being  deposited  like  dew  on  the 
dust-coated  surface.  By  eliminating  this  dust  with  an  efficient  air 
cleaner  the  saving  of  expensive  redecorating  would  in  many  cases 
pay  for  the  installation  the  first  year." 

The  Reed  system  of  air  filtration  can  be  applied  to  existing 
ventilating  systems  as  well  as  new  ones  and  may  be  used  equally  as 
well  in  the  ventilation  of  an  entire  building.  When  it  is  desired  to 
conserve  valuable  floor  space  the  use  of  Reed  filters  make  it  possible 
to  install  the  ventilating  system  overhead  or  in  some  out-of-the-way 
place. 


desired  amount  of  power  for  actuat- 
ing a  loudspeaker.  Similar  amplifiers 
may  be  utilized  at  the  transmitting 
end  to  enable  sound-collecting  de- 
vices to  move  mirrors  or  actuate 
other  arrangements  for  controlling 
the  light  beam.  The  photo-electric 
cell  responds  faithfully  to  extremely 
rapid  changes  of  light  and  conse- 
quently does  not  introduce  distor- 
tion in  the  quality  of  music  or  give 
unnaturalness  to  the  spoken  voice. 

While  the  tungsten  incandescent 
lamp  does  not  have  the  brilliancy  of 
the  electric  arc,  the  greater  simplicity, 
steadiness  and  ability  to  operate  on 
a  few  cells  of  battery  adds  greatly 
to  convenience,  simplicity  and  porta- 
bility which  are  highly  desirable  in 
some  applications  of  the  photophone 
principle. 

The  demonstration  of  music  in  a 
beam  or  pencil  of  directed  light  has 
been  called  "Narrow-casting"  in  or- 
der to  invite  comparison  and  contrast 
with  the  parallel  art  of  broadcasting. 


Good    Contact   Work 

Dale  Simon,  manager  of  the  Pal- 
ace, Mandan,  and  the  Eltinge,  Bis- 
marck, N.  D.,  realizes  the  importance 
of  participation  in  local  activities, 
civic  and  otherwise.  He  is  a  director 
of  the  Bismarck  Rotary  Club  and 
chairman  of  several  of  its  committees. 
Each  of  the  theaters  in  his  charge  is 
supporting  two  annual  memberships 
in  the  local  Chambers  of  Commerce. 
Various  religious,  civic  and  fraternal 
organizations  hold  services  and  social 
events  in  his  houses. 


If  You  Are  in  thei 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS^ 

CONSULT    US    ANB    SAVB 
tiONET 

■■ND    rOB    OUS    PSICB    LIST 

lillLLOCI^HByS 

^▼110  West   32'«»St_Ncwyork.NV*^ 
Phona    Panna.    0330  | 

Motion  Picture  Department     I 
D.    t.    and    Canada   Afjtnti  for    Debrie 


MICHEL  ANGELO 
STUDIOS,  Inc. 

214  East  Superior  St. 
Chicago,  111. 

DECORATORS 

Specializing 
in  Theatre 
Decorating 

and 
Furnishings 

BANNERS 

Embellish   Your    NEW  and  Add 
Charm   to    Your    OLD    Theatre 

WRITE  FOR  PRICES 


SIGNS  FOR  WINDO 


Flasher  illuminated  signs  to 
placed  in  store  windows  to  annot 
coming  attractions,  are  being  p 
ged  by  National  Theater  Supply 

Use  of  these  signs  is  suggestec 
the    company's    house    organ,   as 
lows: 

"We  furnish  you  with  any  number 
one  to  a  hundred  of  these  signs  that 
may  desire,  you  supply  us  with  a  lis 
your  coming  attractions  in  advance,  ani 
in  turn  supply  you  specially  prepared, 
cially  colored  photographs  which  you 
sert  in  our  beautiful  flasher  signs,  ii 
twice  of  three  times  a  week,  accordia 
the^   number    of    your    changes. 

"You   arrange  with   several  of   your  mi 
ant    friends    to    place    these    attractive 
in     their     windows.        In     exchange     for 
courtesy,  either  give  two  passes   per  wee 
an   'ad'   in  your  program,   or  a  slide  on 
screen.      The   averagfie   merchant    is   so  stjl 
with    the    attention    compelling    value   of  | 
flasher   sign,    that   he   is   usually   anxious™ 
willing    to    display    it    in    his    window,  ail 
ndouubtedly     results     in     many     sales    of 
wares    to    people    stopped    by    the    sign, 
would  otherwise   have   passed   h/. 

"The  value  of  this  shop  window  tie 
you  is  inestimable.  The  merchant  is 
anywhere  from  one  to  five  hundrej  ■» 
per  month  for  his  shop,  and  a  si,?n  fla.« 
your  'Now  Showing'  to  hundreds  of  [as^ 
by  is  occupying  a  most  conspicuous  s — 
his    most    valuable    asset,    his    show   wir 


Nationalization  L 


ii 


Only  a  centralized  organi 
zation,  keyed  to  distribution  or 
a  nation-wide  scale,  mannee 
by  expert  personnel,  under 
single  control,  and  with  pri 
tically  unlimited  resourci 
can  fully  serve  the  nation*] 
theatre  market, 

The   men  behind  NATIOH'^ 

AL  are  national-minded  menr 

J 


nationally  known  in  the  the»^[ 
tre  world.  Consult  them  01,^ 
your  every  need.  A  nCTfi, 
pipe  organ?  A  lighting  S3ffl*ie 
tem?  A  seating  plan? 
jection  equipment?  Phone,||j,j 
write,  or  wire  the  nearestj^iu 
NATIONAL  office. 


NATIONAL  THE  ATI 
SUPPLY  CO. 

General  Offices 

624   So.  Michigan  Avenue, 

Chicago,  111.  4l|o] 

'■    H 

r 
Offices  in  All  Principal  Ci^    ° 

(4022A)  iiiiii[ 


ly,  January  29,  1928 


DAILY 


Projecting  Music 

It's  a  crime  both  against  your 
trons  and  yourself  if  you 
ve  a  good  orchestra  concoct- 
g  good  music  which  isn't  get- 
ig  over  the  way  it  ought  to. 
lere  is  only  one  explanation 
!  this:  the  music  is  not  being 
ectively  projected  back  into 
ur  auditorium. 

The     Gallagher     Equipment 

).,   of   Chicago   has   made    an 

tensive  study  of  this  problem 

d  as  a  result,  is  boosting  the 

illagher      Resonator,      which 

ojects  sounds   with  adequate 

lume  and  scope.     The  reson- 

3r   is   suitable  for   practically 

y    theater,    regardless    of    its 

e.     Gallagher  will  send  upon 

ijquest      a      circular      entitled 

' pund"  and  dealing  thorough- 

I  with  this  problem. 


Rosenwald  Named  District 
Head  for  "U"  on  Coast 

G.  E.  Rosenwald,  manager  of  the 
Universal,  Los  Angeles  branch,  has 
been  named  district  manager  for  the 
Coast,  in  the  position  made  vacant 
by  the  death  of  D.  S.  Mitchell.  Ro- 
senwald's  post  at  the  head  of  the 
Los  Angeles  exchange  will  be  taken 
by  George  Naylor,  Des  Moines  man- 
ager. 

Jack  Osserman,  manager  at  Wichita 
will  take  over  Des  Moines.  The 
Wichita  branch  will  be  closed  Feb. 
4  and  its  territory  distributed  be- 
tween the  Kansas  City,  Omaha  and 
otner  adjoining  branches. 


IHICATING  or  FILMS 
AID  TO  PROJECTION 


ssity    of    lubricating    the    sur- 
i   films  is  the  subject  of  a  paper 
d  by  J.  L  Crabtree  and  G.  M. 
lid  read  at  the  last  meeting  of 
jciety   of    M.    P.    Engineers. 
IS  necessary  to  apply  some  sort 
ricant  to  the  surface  of  motion 
<:   film  in  order  to  facilitate  its 
[•2    through    the    projector,"    the 
states.     "If  this  is  not  done  an 
uilation     of     hardened     gelatin 
on  the  projector  gate  and  the 
1    which    results    often    entirely 
the  progress  of  the  film, 
sent    lubricating    practice    con- 
(1  applying  a  thin  line  of  wax 
each  edge  of  the  film.     This  is 
ctory   but   there   is   a   tendency 
ly  too   much   wax,   which   en- 
cs    on    the    picture    area    and 
spots   and   blotchiness   on   the 
Also    the    presence    of    too 
wax  in  the  gate  is  apt  to  cement 
im  to  the  aperture  plate   if  the 
tor  is  threaded  when  warm  and 
allowed  to  cool,  so  that  on  start- 
he    projector    the    film    remains 
riary   in   the  gate  and   is  apt  to 
fire. 

e   above   objections    have   been 

ime   by   applying  a   solution   of 

'issolved  in  carbon  tetrachloride 

entire  surface  of  the  film  and 

uffing  this.    The  result  is  to  im- 

high  polish  to  the  film  surface 

■ous   to   that    on    polished    foot- 

This   treatment   insures   suffi- 

lubrication   and   film   so  treated 

ervious  to  the  effect  of  oil,  so 

he  trouble  from  patchiness  and 

■  :.es  on  the  screen  caused  by  oils 

e  ninated." 


Block  Booking  Favored 

By  Berlin  Exhibitors 

Berlin — Discussion  on  block  book- 
ing at  a  recent  meeting  of  exhibitors 
showed  that  the  smaller  Berlin  ex- 
hibitors felt  that  the  the  abolition  of 
block  booking  would  only  benefit  the 
larger  houses  which  would  be  able  to 
pay  any  price  they  chose,  while  with- 
out block  booking  the  good  pictures 
would  be  beyond  the  reach  of  the 
smaller  theaters.  A  commission  has 
been   appointed   to   study   the   matter. 


Wauwatosa  Houses  Ready  Aug.   1 

Wauwatosa,  Wis. — L  V.  Brossell 
of  the  Wauwatosa  Development  Co. 
states  Wauwatosa's  first  theater  will 
be  ready  by  about  Aug.  1.  It  will  be 
erected  at  an  approximate  cost  of 
$400,000  and  have  a  seating  capacity 
of  1,500.  Incorporators  of  the  com- 
pany in  addition  to  Brossell  are 
Samuel  Pokras  and  Jacob  Ulevich. 
Peacock  &  Frank  are  the  architects. 


Improving  Eagle  River  House 

Eagle  River,  Wis. — Plans  are  be- 
ing prepared  for  the  addition  and  al- 
terations to  the  theater  at  Eagle 
River  operated  by  the  Eagle  River 
Amusement  Co.  The  entire  work  in- 
cluding new  heating  and  ventilating 
systems  will  cost  approximately  $30,- 
000.  Members  of  the  company  in- 
clude A.  L.  and  William  Robarge  of 
Merrill,  Wis.,  and  August  La  Ren- 
zie   of   Eagle   River. 


Announce  Winners  of 
Lloyd  "Speedy"  Contest 

Announcement  of  the  winners  of 
the  "Speedy"  advertising  and  exploi- 
tation contest  conducted  by  Harold 
Lloyd  show  that  the  first  prize  of 
$2U0  goes  to  H.  E.  Jameyson,  pub- 
licity representative  of  the  Miller  at 
Wichita,  Kans.  The  contest  was  in- 
augurated Dec.  1,  1927.  and  closed 
Dec.  26.  The  best  suggested  features 
in  the  contest  will  be  used  in  the 
press  book  on  "Speedy."  The  prizes 
awarded  totaled  $1,000;  this  sum  was 
split  up  in  14  cash  awards  as  fol- 
lows: $200  first  prize;  $150  second 
price;  $100  third  prize;  and  the  next 
best  eleven  campaigns  won  for  their 
inventors  the  sum  of  $50.  The  com- 
plete list  of  the  winners  and  their 
awards   follows: 

1st  prize,  $200,  H.  E.  Jameyson,  Miller, 
Wichita;  2nd  prize,  $150,  C.  Harrison,  Pal- 
ace, Cincinnati;  3rd  prize,  $100,  Clark  Mun 
son,  Virginia,  Champaign,  111. ;  Next  eleven, 
$50  each,  Joe  Meyer,  Palace,  Hamilton,  Ohio; 
Oscar  Uoob,  Kunsky,  Detroit;  H.  P.  Storm 
Leroy,  Pawtucket,  R.  I.;  M.  A.  Malaney, 
r.oew's,  Cleveland;  Russell  Moon,  Paramoum, 
New  York  City;  G.  J.  Meredith,  Saenger  the- 
aters. New  Orleans,  La.;  Harry  h..  iJrowne, 
New  Stanford,  Palo  Alto,  Calif.;  H.  E. 
Schlicter,  Liggett,  Madison,  Kansas;  E.  F. 
Nutter,  American,  Rowlesburg,  W.  Va. ;  Roy 
L.  Smart,  Rivoli,  Greenville,  S.  C. ;  Verson 
Gray,    Metropolitan,    Boston. 

Extra  prizes  of  $10  each  were  awarded  the 
following:  Henri  Tus^enbreek,  Majestic, 
Hartford,  Conn.;  J.  W.  Creamer,  Orpheum, 
Atchinson,  Kan. ;  Harold  D.  Barnes,  Rialto, 
Burlington,  Iowa;  George  F.  Teckemeyer, 
State,  E.  Lansing,  Mich.;  Marsline  K. 
Moore,  Capitol,  Oklahoma  City;  Bob  Kelley, 
Texas,  San  Antonio.  Tex.;  J.  R.  Mendenhall, 
Pinney,  Boise,  Idaho;  Geo.  E.  Planck,  Pub- 
lix  theaters,  New  York  City;  David  F. 
Perkins,  Merrimack  Sq.  theater,  Lowell, 
Mass. ;  A.  Swanke,  Majestic  and  Riceland 
theaters.  Stuttgart,  Ark.;  G.  W.  Carlson, 
Peoples-Savoy,  Superior,  Wise. ;  C.  T.  Per- 
rin,  Sterling,  Greeley,  Colo.;  Joel  A.  Levy, 
Wilmer  and  Vincent  theaters,  Richmond,  Va.; 
Alvin  Hostler,  Strand.  Altoona,  Pa.;  Ernie 
Smithies,  Capitol,  Kingston,  Ont.;  W.  F. 
Howell,  Al-Dun,  West  Point,  Ga.;  E.  M. 
Rtilon,  Rialto,  Mechanicsville,  la.;  Wallace  R. 
Allen,  Penn,  Pittsburgh,  Pa.;  S.  L.  Stokes, 
R.  and  R.  theaters,  Kingsville,  Tex.,  and 
James  Frotheringham.  Wellmont,  Montclair, 
N.  J. 

Close  Indiana  House 
New   Haven,   Ind. — George  Tillock 
and    Theodore    Lichting,    owners    of 
the    Haven,    have    closed   it   after    15 
years'    existence. 


Frank   Gross   Transferred 

Sheboygan,  Wis. — Frank  Gross  of 
Springfield,  Mo.,  has  been  named  as 
manager  of  Universal's  new  Sheboy- 
gan, which  opens  Feb.  18. 


hi  go  Equipment  Company  Moves 

'    cago — Chicago    Cinema    Equip- 

Co.,  manufacturer  of  projection 

;itus,  stage  lighting  and  orches- 

a  Iquipment,    has    moved    to    new 

nai;rs  at  1736-54  North  Springfield 


Fischer   Starting   New  House 

Monroe,  Wis. — Work  on  the  new 
Fischer,  Monroe,  Wis.,  will  start  next 
week.  The  theater  will  be  of  Spanish 
design  and  have  a  seating  capacity  of 
900.  It  is  expected  that  the  house 
will  be   ready   about   July    1. 

Spearman    at    Stroud,    Okla. 

Stroud,  Okla. — W.  Z.  Spearman 
has  taken  over  the  Barton  and  Cozy 
here. 


Ed.  Miller  at  La  Porte 
La  Porte,  Ind. — Edward  Miller  has 
been  appointed  house  manager  of  the 
La  Porte,  succeeding  J.  Goldberg, 
who  will  continue  as  booking  agent. 
Miller  came  from  Cleveland,  where 
he  was   director  of  the   Oriental. 


Remodel    Oklahoma    Theater 

Drumright.  Okla. — The   Strand  has 
been  remodeled  and  renovated. 


Buys   Oklahoma  House 

Guyman,  Okla. — C.  M.  Funk  has 
bought  the  American,  seating  650, 
at  a  price  of  $35,000. 


Lease  Chicago  Theater 

Chicago — Vendome  Theater  Co. 
has  purchased  the  furnishings  and 
equipment  of  the  Vendome,  3143-47 
South  State  St.,  and  the  Pickford,  108 
E.  35th  St.  from  John  C.  Hammond, 
and  have  leased  the  property  on 
which  the  Vendome  is  located,  for 
20  years  at  a  rental  of  $18,000  yearly. 


Week's  Headlines 


Hits  "Unfriendly"  FUms 
Havana^ — Prevention  of  the  exhi- 
bition of  pictures  considered  prejudi- 
cial or  unfriendly  to  Latin-American 
countries,  is  the  object  of  a  resolu- 
tion presented  to  the  Committee  on 
Intellectual  Co-operation  of  the  Pan- 
American  Conference.  It  was  offered 
by  Castro  Beeche,  president  of  the 
Ccsta  Rican  delegation. 


Monday 

Exhibitors  continue  activity  on  the  Brookhart 
bill;  senator  states  he  will  fight  issue  to 
finish. 

Commissioner  Abram  F.  Myers  sees  oppor- 
tunity for  contract  committee  at  Chicago 
meeting  to   solve   many    problems. 

J.  M.  Kenworthy,  member  of  British  Par- 
liament, launches  campaign  against  raili 
tarist   propaganda   in   war   pictures. 

General  Electric  officials  say  five  years  at 
least  will  elapse  before  radio  television  sets 
can  be  manuiactured  on  a  commercial   basis. 

German  chemical  trust  buys  substantial  bioc.c 
of    stock    in    Consolidated    Film    Industries. 

Films  made  in  Canada  will  be  considered 
British  made  and  eligible  for  distribution 
under   quota   law. 

Newly  formed  New  England  Theaters  Oper- 
ating Corp.  not  planning  control  of  extiibi- 
tion    in   its   territory. 

Tuesday 

C.  C.  Pettijohn  of  Hays  organization  calls  on 
industry  to  take  positive  stand  on  BrooKhart 
measure. 

Sen.  Brookhart  prepares  a  message  on  his 
bill  to  be  read  at  Thursday  rally  of  T.O.C.C. 

Paramount  proht  for  1927  is  $8,050,000  as 
against    $5,600,000    in    1926. 

Quota  bill  introduced  into  New  Zealand  Par- 
liament. 

General  Electric  starts  production  of  sound 
reproducing   equipment   on   volume   scale. 

"Chicago"  will  be  played  in  over  200  houses 
throughout  nation  during  week  of  Feb  12 
by   Pathe. 

Wednesday 

Control  of  West  Coast  Theaters  to  be 
taken  over  by  Fox  through  purchase  of 
Richard    O.    Hoyt    holdings. 

Virginia  theater  owners  protesting  against  bill 
ottered  in  legislature  to  impose  ten  per 
cent    admission    tax. 

Canon  Sheafe  Chase  supporting  Brookhart 
bill,  but  wants  special  commission  to  su- 
pervise   industry. 

T.O.C.C.  states  consensus  of  opinion  of  ex- 
hibitors indicates  willingness  to  risk  Fed- 
eral   control    under    Brookhart    bill. 

Federal  Trade  Commission  to  retain  prob- 
ing  power,   as    festrictory   clause   fails. 

Distributors  ready  to  offer  two  concessions 
at    Chicago   meeting   of   contract   committee. 

Thursday 

Fox  acquires  control  of  capital  stock  of  Wesco 
Holding  Co.  controlling  300  theaters;  Stan- 
ley and  Fox  now  control  First  National 
through    Wesco   deal. 

Educational  studio  planning  shutdown  of  sev- 
eral  weeks,   commencing   late   in   March. 

T.O.C.C.  holds  rally  on  Brookhart  bid;  New 
England  exhibitor  unit  votes  to  endorse 
bill.  Northwest  exhibitor  unit  plans  ex- 
tensive  campaign   for   passage   of   measure. 

Friday 

T.O.C.C.  decides  at  New  York  rally  that 
Federal  control  is  not  provided  in  Brook- 
hart bill;  Brookhart  bill  introduced  in 
Hojse. 

Abram  F.  Myers  of  Federal  Trade  Com- 
mission denies  he  has  been  approached  to 
head  organization  of  independent  exhibitors. 

Jo;eph  Schenck  reported  interested  in  chain 
of  100  houses  in  England  planned  by  Sir 
Walter  Gibbons. 

Officials  of  Dept.  of  Justice  refuse  to  dis- 
cuss  pending   film   probe. 

Warners'  studio  suffers  $200,000  damage  in 
fire. 

Exhibitors  and  distributors  planning  to  at- 
tend contract  meeting  at  Chicago. 

Saturday 

T.O.C.C.  calls  on  exhibitor  units  to  support 
lirookhart    bill. 

Irving  D.  Rossheim,  treasurer  of  Stanley  Co. 
of  America,  elected  president,  succeeding 
John  J.  McGuirk,  who  becomes  chairman 
of   board   of   directors. 

Nicholas  M.  Schenck  denies  recurring  M-G-M- 
United   Artists   merger   report. 

Big  turnout  expected  at  Chicago  uniform  con- 
tract   meeting    Tuesday. 


Declare  Loew  Dividend 

Quarterly  dividend  of  $1.62j4  per 
share  has  been  declared  on  the  out- 
standing $6.50  cumulative  preferred 
stock  of  Loew's,  payable  Feb.  15. 
1928  to  stockholders  of  record  at  the 
close  of  business  on  Feb.   1,   1928. 


DA  I LY      Sunday,  Jan.  29, 1928 


■M^{,m^sm 


See    Incandescents    Use   Soo 

Exposition  in  April  Expected  to  Boom  Sentiment  for  New  Lighting  System—  Mack  Sennett-Pathe  Not  ill 
Agreement  —  Number  of  Players  Seen  Turning  to  Vaudeville  After  Economy  Move — Other  Coast  Highlightffe^' 


GENERALUSESOON[RTHAN 
TWO  YEARS  IS  EXPECTED 


With  preparations  under  way  for  an 
"xposition  of  incandescent  lighting  in 
April,  which  will  be  simultaneous 
with  the  spring  convention  of  the  So- 
ciety of  M.  P.  Engineers,  opinion  is 
that  in  general  use  of  incandescents 
will  speedily  be  adopted  generally.^ 

Prediction  has  been  made  that  in 
two  years,  Kleig  lighting  will  have 
passed  completely,  but  observers  feel 
the  development  will  be  even  more 
speedy  than  that. 

This  view  is  strengthened  by  the 
announcement  that  the  new  Mack 
Sennett  studio  will  use  incandescents 
exclusively.  The  experiment  will  be 
watched  with  interest  when  the  new 
plant  opens  around  April   1. 

Shelby  Joining  Paramount 
as  Production  Supervisor 

Albert  Shelby  is  leaving  Tififany- 
Stahl,  it  is  reported,  and  will  become 
a  supervisor  for  Paramount. 

Collaborating  on  Original 

George  Dromgoldan  and  Sanford 
Hewitt  are  writing  an  original,  "Ball 
and    Chain,"    for    production    by    De 

Mille. 


Writing   De   Mille  Adaptation 

Sonya  Levien  is  writing  the  adap- 
tation of  "The  Golden  Dancer"  for 
De  Mille. 


Park  Row  Dedicated  by 
W.  H.  Hays  at  Fox  Studios 

Will  H.  Hays  headed  the  list  of 
notables  who  attended  dedication  of 
Park  Row,  new  building  on  the  Fox 
lot.  The  building  was  named  after 
New  York's  historic  newspaper  street, 
because  it  is  to  house  many  Fox  di- 
rectors and  writers  who  formerly 
were    newspapermen. 


No  Deal  Yet 

No  statement  has  been  forth- 
coming as  yet  on  the  delibera- 
tions between  Mack  Sennett 
and  Pathe,  which  are  reported 
at  a  standstill  on  terms  for  re- 
newal of  Bennett's  contract. 


Lowe  Will  Take  Over 
Position  as  Scenario  Head 

Edward  T.  Lowe  is  to  become 
scenario  chief  for  Warners,  it  is  re- 
ported. This  is  to  relieve  Darryl 
Zanuck  from  this  work,  and  permit 
him  to  devote  all  his  time  to  produc- 
tion.    Zanuck  now  is  in  Europe. 


Dillon  to  Play  in  "Lilac  Time" 
Edward  Dillon,  director,  has  been 
cast  for  a  prominent  role  in  "Lilac 
Time,"  George  Fitzmaurice  produc- 
tion for  First  National  starring  Col- 
leen Moore. 


"Upland    Rider"    Next    Maynard 

Ken  Maynard's  next  picture  will 
b(;  "The  Upland  Rider"  by  Marion 
Jackson. 


F.  N.  Borrows  Dorothy  Ward 

Dorothy  Ward,  De  Mille  "find," 
is  to  be  borrowed  by  First  National 
for  a  role  in  "Harold  Teen." 


"Husband  Hunt"  New  La  Plante  Film 

Joseph  Franklin  Poland  is  supervis- 
ing Laura  La  Plante's  new  Universal 
picture  tentatively  titled  "The  Hus- 
band Hunt."  Harry  O.  Hoyt  wrote 
the   story. 


FRANK  ZUCKER 

Cinematographer 

220  W.  42nd   Street 

'Phones: 

Wadsworth     5650,     Wisconsin    0610 

New  York  City 


ROY    DEL     RUTH 

DIRECTOR 

RECENT  RELEASES 
"THE  FIRST  AUTO"  "HAM  AND  EGGS" 

VITAPHONE  ALL  STAR  SPECIALS 

•aF  I  WERE   SINGLE"- Featuring   May   McAvoy,   Conrad    Nagel, 

Andre  Beranger — Myrna  Loy. 

NOW  IN  PRODUCTION 
"POWDER  MY  BACK"-with  Irene  Rich,  Andre  Beranger, 

Carroll  Nye. 

WARNER  BROTHERS  PICTURES,  INC. 


PAY  CUTS  SEEN  REASON 
FOR  VAUDEVILLE  TOURS 


With  salaries  on  a  downward  trend, 
owing  to  economies  effected  by  major 
producing  organizations,  a  number  of 
starts  are  taking  a  fling  in  vaudeville. 
Another  influence  which  prompts 
tliem  at  present  to  try  the  stage  is 
the  fact  two  studios  are  now  closed, 
with  three  more  companies  planning 
suspension   of   production. 

Hardy  to  Appear  in  Gotham  Film 

Sam  Hardy  has  been  signed  by  Sam 
Sax  for  a  role  in  a  forthcoming 
Gotham  picture. 


Kane  Denies 

Robert  T.  Kane,  independ 
producer,  denies  he  is  sever 
his    affiliation    with    First    II 
tional.      It    had    been    repor] 
he    was   to   join   the    De 
forces. 


O'Neill    Picture    Started! 

George     Archainbaud     has 
production     of     the     initial     stl 
vehicle   of   Sally   O'Neil   for   Ti[ 
Stahl.       In     the     cast     are: 
Graves,    Eddie    Gribbon    and 
A.shton.    Raymond  Schrock  as 
tis  Benton  wrote  the  story. 


E.  BURTON 

STEENE 

PHOTOGRAPHED  AERIM 
AKELEY       SHOTS   ^       j 


D,iech,/  by  WILLIAM A.WELLMAH 

Chier anematoqiapMl  HARRY  PCRRY 


N\ 


WINGS 

PARAMOUNTS   EPIC  OF  THE  WORLD  W- 


E.  Burton  Steene — 1760  Wilcox  Ave. 
Hollywood,  California  Gladstone  6I3| 


ly,  January  29,  1928 


zs^E^ 


DAILV 


11 


II  Movietone  Sequence 
^r  Fox  "Red  Dancer" 

jFox  Movietone  sequence,  it  is 
led,  will  be  added  to  "The  Red 
j;r  of  Moscow,"  in  which  the 
paritone,  Andres  de  Segurola, 
led  with  Dolores  Del  Rio  and 
Jjss  Farrell,  will  sing. 

"Young  Blood"  Retitled 

;ph  Franklin  Poland,  Univer- 
feature  comedy  supervisor,  an- 
es  "The  Olympic  Champion" 
new  title  of  the  feature  com 
Drmerly  called  "Young  Blood." 
n  Blumenstock  is  preparing  the 
ition. 


jnew  Assigned  Adaptation 
noes  Agnew,  Fox  scenarist, 
!en  assigned  by  Sol  Wurtzel  to 
another  of  May  Edginton's 
,  an  original  written  by  the 
ih  novelist  when  she  came  out 
:  Fox  studios  several  months 
Miss  Agnew  recently  com- 
the    adaptation    of    "The    Joy 


-Devils  Signed  by  Caddo 
eral  of  America's  foremost 
men  and  serial  dare-devils  have 
signed  by  Howard  Hughes  to 
m  in  the  Caddo's  air  spectacle, 
s  Angels."  Frank  Clark,  Roy 
n.  Maurice  "Loop-the-Loop" 
ly,  Leo  Nomis,  Frank  Tomick 
thers  are  among  those   signed. 


INSTITUTE    STANOARO 

ssional  Motion  Picture  Camera 

Only  Siso. 

specifications : 

6j4x6"4x754  inches  with 
out  magazine.  Weight,  16 
pounds.  Material,  ahimi- 
num  alloy,  finished  in  dur- 
able black  enamel.  Lens, 
finest  anastigmat  /5  or  /3.5. 
Capacity,  200  feet.  Hand 
some  black  vulcanized  fibre 
carrying  case. 
;ss  than  a  high-grade  amateur  camera. 
>  can  be  shown  in  any  theatre  or  movie 
tal  construction  handsomely  finished 
ght  and  portable.  Complete  with  car- 
3se. 

^r    Free    Catalog    and    full    particulars 

york  Institute  of  Photography 

"  14    W.    .33rd    St.,    New    York 


»3 


le  Life  of  Los  Angeles 
Centers  at  the 
Ambassador 's 

Famous 
Hioanut  Grove 


icial  Nights  Tues.  and  Sat. 
lege  Night  Every  Friday 


A  Little  from  "Lots" 


By  RALPH  WILK 


JOHN  FARROW,  who,  at  23,  is 
one  of  the  youngest  writers  in 
Hollywood,  is  versatile,  to  say  the 
least.  He  is  titling  "The  Show  Down," 
preparing  an  original  story,  "High 
Seas,"  and  writing  the  screen  play  of 
"Ladies  of  the  Mob."  John  also  wrote 
"The  Bride  of  the  Colorado." 

*  *         * 

Tom  Meighan  is  busy  with  his  golf 
game.  He  and  Gene  Sarazen,  plan 
to  play  MacDonald  Smith  and  Lou 
Sarecky  on  the  Coast.  Tom  shoots 
about  an  85,  while  Lou  does  almost 
as  well.  Tom,  and  Lou  are  friends 
from  the  Paramount  Long  Island 
studio  days. 

*  *        * 

Borah  Minnevitch,  the  har- 
monica artist,  is  gathering  a 
valuable  list  of  publicity 
"stills."  T'other  d^y,  he  posed 
with  Billie  Dove  at  First  Na- 
tional, while  at  Paramount,  di- 
rectors and  stars  appeared  with 
him. 

*  *         * 

Our  Passing  Show:  Charlie  Chap- 
lin reading  a  morning  newspaper; 
Harold  Lloyd  watching  a  dog  do 
tricks;  Joe  Pasternak  and  Elliott 
MacManus  motoring  in  Hollywood. 

*  *         * 

Josephine  Dunn  is  being"  kept 
busy.  As  soon  as  she  finishes 
her  work  in  "The  Heart  of  a 
Follies  Girl,"  she  will  appear  in 
"We  Americans." 

*  *         * 

Wallace  W.  Fox  is  taking  much 
pride  in  the  work  of  two  of  his 
proteges — Nancy  Drexel  and  Nina 
Quartaro.  Nancy  has  been  given  a 
long  term  contract  by  Fox,  while 
Nina  is  being  groomed  for  stardom, 
by  James  Crnze.  Wally,  who  is  di- 
recting for  FBO,  gave  the  girls  their 
first  leads  in  features. 


Passing  Show:  Bob  Carr,  Eric 
Harris  and  Harry  Liawler  buying 
waffles  at  Ocean  Park;  James  Sey- 
m.our  holding  a  re-union  with  Lou 
Edelman,  an  old  high  school  class- 
mate, at  the  Wampas  meeting. 

*  *         * 

Nat  Dyches  described  the  Fried- 
man— Grange  football  game  as  the 
treat  of  the  season — and  Nat  ought 
to  know.  Nat  was  a  sports  writer 
for  several  years. 

*  *         * 

More  Passing  Show:  John 
Waters  enthusing  over  the 
fights  at  the  Olympia  arena; 
Victor  Milner  hurrying  to  the 
Paramount  restaurant;  Ivy 
Harris  posing  for  publicity 
pictures. 

*  *         * 

A  Hollywood  fable — A  di- 
rector, admitting  he  has  found 
a  perfect  script. 

*  *  * 

Christy  Walsh,  like  all  proud 
fathers,  likes  to  ex  toll  the  virtues  of 
his  son.  T'other  day,  in  company 
with  Bobby  North  and  Gerrit  Lloyd, 
we  heard  the  syndicate  manager 
praising  his  youngster. 

*  *         * 

May  Freeman  submits  the 
following  Hollywood  fable:  a 
writer,  who  says  he  never  had 
any  ideas  stolen  from  him. 

*  ♦         * 

Wesley  Ruggles  and  Eddie  Suther- 
land played  golf  Saturday  to  settle 
an  athletic  argument.  Each  posted 
$1,000  to  make  the  wager. 

*  ♦         * 

Directors  and  casting  directors  are 
tnkinq  much  interest  in  Quina  Lisk, 
daughter  of  a  Pasadena  business 
man,  who  has  started  acting. 


Wallace   Fox   Directing 

Wallace  Fox  is  scheduled  to  direct 
"Hearts  and  Hoofs"  for  FBO,  star- 
ring Tom  Tyler.  Florence  Allen  will 
play  the   lead  opposite. 


Added  to  "Michigan  Kid"  Cast 

Donald  House  has  been  cast  in 
"The  Michigan  Kid,"  which  Irvin 
Willat  is  directing  for  Universal  with 
Rcnee  Adoree  and  Conrad  Nagel 
starred. 


Worthington  and  Coleman  Assigned 

New  additions  to  cast  of  Reginald 
Denny's  "Be  Yourself"  are  William 
Worthington  and  Charles  Coleman. 
William    A.    Seiter   is    directing. 


Stein    Directing    Next   Joy    Film 

Paul  L.  Stein  is  directing  Leatrice 
Toy's  next  picture  for  De  Mille  which 
is   an   original   by   Ernest   Pascall. 


M-G-M  Buys  "Kongo" 
"Kongo"    has    been    purchased    by 
M-G-M,  with  Lon   Chaney  expected 
to  be  cast  in  the  starring  role. 


Cody's  First  A  Collins  Original 

Pierre  Collins  is  author  of  the  storv 
of  Lew  Cody's  first  for  M-G-M  under 
his  new  contract.  It  is  an  original, 
as  yet  untitled.  Mai  St.  Clair  will 
direct. 


Talmadee  Assignment  for  Marsh 

Oliver  Marsh  has  been  eneae'ed  tn 
no  the  camera  work  on  "The  Woman 
Disputed,"  the  Norma  Talmadge 
starring  production  for  United  Artiste, 
which  Henry  King  will  direct.  This 
production  will  be  photographed  with 
incandescent  lights,  an  innovation  in 
Hollywood  film  history. 


J.  Lloyd  Preparing  Script 

Gerrit  T.  Lloyd,  personal  represen- 
tative and  scenarist  for  D.  W.  Griffith. 
is  preparing  a  script  for  the  director 
v/hich  is  expected  to  go  into  produc- 
tion by  March.  No  title  has  been 
selected  as  yet. 


Vadja  Adapting  Meniou  Story 
Earnest     Vadia     is     adapting     "A 
Ouestion    of    Honor,"    bv    Victorian 
Sardou,  for  Adolphe   Menjou,  at  the 
Paramount   studios. 


Leo  Maloney  Playing 
in  "Yellow  Contraband" 

Leo  Maloney,  Pathe  star  and  pro- 
ducer, will  don  make-up  for  the  first 
time  in  several  months  for  "Yellow 
Contraband,"  which  starts  produc- 
tion shortly.  Supporting  Maloney 
are  Gretel  Yoltz,  Harry  Northrup, 
Tom  London,  Joseph  Rickson,  Rob- 
ert Burns,  Bill  Patton,  Ben  Corbett, 
Vesta  Pegg,  "Bud"  Osborne,  Frank 
Ellis  and  Tom  Forman.  It  is  an 
original  by  Ford  I.   Beebe. 


Hawaiian  Film  Planned 

Alfred  Grasso  may  take  a  com- 
pany to  the  Hawaiian  Islands  to  pro- 
duce a  picture. 


Cast  in  "Honor  Bound" 

Tom  Santschi,  Sam  De  Grasse 
and  Harry  Gripp  have  been  cast  in 
"Honor  Bound." 


Rejoining   M-G-M? 

Aileen  Pringle  will  return  to  M-G- 
M,  it  is  reported,  resuming  work  as 
co-featured  player  with  Lew  Cody. 


New   Beery-Hatton  "The   Wife" 

"The  Wife"  is  tentative  title  of  the 
new  Wallace  Beery-Raymond  Hat- 
ton  co-starring  vehicle. 


Cast  in  "Harold  Teen"   Roles 

William  Bakewell  and  Jack  Duffy 
have  been  cast  for  "Harold  Teen," 
which  Mervyn  LeRoy  will  direct  for 
First    National. 


Signs   Colvig    Scenarist 

"Pinto"  Colvig,  formerly  witlj 
Mack  Sennett,  has  been  added  to  the 
Darmour-FBO   Scenario  Stafif. 


Long  Contract  for  Doris  Dawson 

First  National  has  placed  Doris 
Dawson,  who  appears  in  "The  Little 
Shepherd  of  Kingdom  Come,"  under 
a  long  term  contract. 


Cast  Opposite  Maynard 

Marion  Douglas  has  been  cast  op- 
posite Ken  Maynard  in  "Palomino," 
which  Harry  J.  Brown  is  directing. 


Nigh  to  Direct  Chaney's  Next 
William     Nigh     will     direct     Lon 
Chaney's   next   picture,   "Chinatown," 
an  original  by  A.  P.  Younger. 


Strauss  in  "Abie"  Cast 

William  Strauss  has  been  added  to 
cast  of  "Abie's   Irish   Rose." 


Dix   Purchases    Ranch 

Richard  Dix  has  purchased  a  160 
acre  ranch  in  the  San  Fernando  Val- 
ley, and  has  under  construction  a 
nine  room  house  and  a  garage. 


Henley  Directing   Menjou  Picture 

Hobert  Henley  is  director  of  "Super 
of  the  Gaiety,"  which  is  Adolphe 
Menjou's  next  picture  for  Paramount. 
The  story,  by  Alfred  Savior,  was 
adapted  by  Ernest  Vadja. 


Arranging    Del    Rio    Vehicles 

Edwin  Carewe,  producer,  his  busi- 
ness manager,  Louis  Jerome  and 
Harry  D.  Wilson  are  going  to  New 
York  this  week  to  arrange  for  stories 
for  Dolores  Del  Rio  under  the  new 
United  Artists  contract. 


THE 


12 


-<^^ 


DAILV 


Sunday,  January  29.1 


SEES  SHORTAGE  OF  STARS 
AS  BRITISH  WEAKNESS 


London — Shortage  of  stars  is  one 
of  the  weaknesses  of  British  produc- 
tion, says  Ernest  W.  Fredman  in  an 
editorial  in  "The  Daily  Film  Renter,'" 
in  which  he  points  out  that  the  pro- 
ducers have  made  "no  drastic  efforts" 
to  eliminate  this  situation.  More 
than  100  British  pictures  are  already 
scheduled  to  meet  the  quota  demands, 
Fredman    declares. 

The  editorial  reads  as  follows: 

It  will  probably  give  something  of  a  sur- 
prise to  many  people,  who  do  not  follow  the 
trade  as  closely  as  it  is  our  duty  to  do.  to 
discover  that  there  are  already  more  than 
a  hundred  British  films  scheduled  to  meet 
the    demands    of   the    quota. 

This,  of  course,  is  but  a  beginning,  and  it 
it  hoped  that  a  similar  period  in  1929  will 
discover  these  ramifications  tremendously  en- 
larged. The  value  of  an  overhauling  lies 
however,  in  the  fact  that  it  is  always  posri- 
ble  to  discover  deficiencies  and  weaknesses 
through  such  a  process.  The  deficiency  dis- 
covered in  relation  to  British  production  is  a 
lack    of     stars. 

We  do  not  disregard  the  studio  shortage, 
which  also  exists,  but  it  so  happens  that  the 
lack  of  stars  is  particularly  emph.isized  when 
comparisons  are  made  between  a  line  up  of 
product.  Many  an  average  film  is  sold  be- 
cause of  an  outstanding  star  name,  and  it  has 
been  recognized  for  some  time  that  a  good 
star   may   often   cover   a   multitude   of   sins. 

British  producers,  we  hope,  will  give  thi~ 
matter  their  earnest  attention,  because,  al- 
though the  star  shortage  has  been  known 
for  some  while,  no  drastic  efforts  have  been 
made  to  repair  the  weakne-s.  We  know  full 
well  it  is  a  task  which  demands  the  outlay  of 
a  tremendous  amount  of  money,  not  only  in 
research,  but  in  publicity,  until  a  likely  sub- 
ject   has   been    found. 

America  has  shown,  however,  that  such 
expense  is  money  well  spent,  and  we  hope 
that  this  star  deficiency  is  not  to  be  allowed 
to  hold  back  the  tremendous  potentialities  of 
British  production.  Obstacles  exist  only  to  l.e 
surmounted. 


Bowery  House  Sold 

Reuben  Cohen  has  purchased  the 
theater  at  214  Bowery,  New  York, 
from  Mary  B.  Mowbray.  Cohen  in- 
tends to  alter  the  property  at  the  ex- 
piration of  the  lease   in   May. 


Breymaier  at  Schenectady 

Schenectady,  N.  Y. — Frank  Brey- 
maier has  been  appointed  general 
manager  of  the  Rivoli  and  Pearl  by 
Morris  Silverman.  Breymaier  for- 
merly was  identified  with  the  Farash 
theaters  as  manager  of  the  Wedge- 
way. 

Shea  in  Conneaut 
Conneaut,  O. — An  interest  in  the 
Main  and  La  Grande  has  been  pur- 
chased by  M.  A.  Shea,  who  controls 
a  chain  in  Ohio,  Pennsylvania  and 
New  York.  Shea  recently  completed 
a  $500,000  theater  at  Auburn,  N  .Y. 


Reopen   Lima   Theater 

Lima,  O. — The  Quilna  has  been  re- 
opened by  Schine  Enterprises,  fol- 
lowing closing  of  a  lease  with  the 
Shav^'nee  Amusement  Co.  The  the- 
ater has  been  closed  since  last  fall. 
Floj'd    Focht   is   the    manager. 


Midland  to  Improve  Houses 
Kansas  City — Midland  Theater  & 
Realty  Co.  is  planning  to  spend  sev- 
eral hundred  thousand  dollars  in  im- 
proving the  25  houses,  in  which  the 
company  acquired  a  50  per  cent  in- 
terest   in    a   deal    with   Universal. 


It  was  a  good  old-time  rally,  but 
characterized  by  a  spirit  of  serious- 
ness, in  consideration  of  the  all-im- 
portant question  of  "Does  the  Brook- 
hart  bill  constitute  Federal  regula- 
tion?" 

sf;  ^  ^ 

"Charley"  Pettijohn  pulled  a  fast 
one  in  reply  to  Leo  Brecher's  com- 
pliment, that  "I  wish  you  were  on 
our  side,  Mr.  Pettijohn,"  pointing 
out  he'd  be  a  good  worker  for  the 
exhibitors'  cause. 

"I  started  out  to  work  for  exhi- 
bitors years  ago,  and  they  didn't 
pay  me,  so  I  went  over  to  the  other 
side,"    was    Pettijohn's    rejoinder. 

*  *         * 

Pettijohn  called  Brecher  "Leo,"  and 
called  attention  to  the  fact,  stating 
Brecher  in  turn  called  him  "Charley." 
Maybe,  however,  we  shouldn't  admit 
the  fact  in  "front  of  all  the  boys." 

*  *         * 

Pettijohn  %vas  "on  the  spot,"  and 
he  surely  won  a  hand  for  his  courage 
and  coolness.  "I  thiyik  the  ones  who 
advised  m,e  against  cotning  were 
concerned  ivith  my  physical  safety," 

he  laughed. 

*  *         * 

Frank  J.  Rembusch,  "stormy  petrel 
of  Indiana,"  got  a  big  laugh  when  he 
said:  "They've  been  pinning  badges 
on  me  for  years — at  my  own  ex- 
pense." 

*  *         * 

Ben  Berinstein,  California  exhi- 
bitor, and  member  of  the  contract 
committee,  was  present  observing  ex- 
hibitor wishes  on  the  contract  situa- 
tion. 


A  real  revolutionary  clause  is 
sought  by  the  T.O.C.C.  with  the  pro- 
posed clause  which  would  make  a 
contract  binding  upon  a  distributor 
as  soon  as  signed  by  a  salesman. 
"It's  that  way  in  other  businesses  and 
it  isn't  our  fault  if  they  can't  trust 
their  own  men,"  Harry  Suchman 
stated. 

Arthur  Hirsch  rates  a  real  palm 
for  the  way  he's  worked  on  the 
Brookhart  bill.  His  activities  are  re- 
flected in  the  decided  views  of  New 
York  congressmen  on  the  measure. 

*  *         * 

"Charley"  O'Reilly  sees  hope  for 
an  open  market  in  the  continued 
)etterment  of  foreign  product. 

"Pete"  Woodhull  outlined  his 
stand  "cold  turkey."  He  agrees  ivith 
the  Brookhart  bill  from  top  to  bot- 
tom, but  'never  will  support  any 
measure  which  provides  for  Federal 
control.  He'll  rise  or  fall  on  that 
stand,  he  stated. 

*  *        * 

Rembusch  and  Sig  Samuelson  sat 
together  on  the  dais.  Further  along, 
were  in  line  Sydney  S.  Cohen,  "Pete" 

Woodhull  and   "Mike"   O'Toole. 

*  *         * 

Harry  Reichenbach  had  this  to 
offer:  "Every  time  I  make  a  speech 
I  draw  myself  further  out  of  the 
picture  business." 

*  *         * 

At  Columbus,  he  said,  he  was  re- 
pudiated, by  exhibitors  who  agreed 
v,ith  him  next  day.  To  prevent  such 
a  situation  he  said,  "Today  I'll  re- 
pudiate myself  in  advance." 


Celebrated   Authors   Start   Series 

Celebrated  Authors  Society  have 
started  to  market  a  series  of  pictures 
founded  on  stories  from  well  known 
writers,  the  first  being  "813,"  a  re- 
issue founded  on  the  Arsene  Lupin 
story  by   Maurice   Leblanc. 


Appoint  Foster  Chairman 
Ray  Foster  has  been  appointed 
chairman  of  the  committee  for  the 
first  annual  dinner  of  the  Interna- 
tional Photographers  of  the  M.  P. 
Industry  to  be  held  at  the  Army  and 
Navy  club  on  Feb.  9. 


Buy   Jefferson   Theater 
JefTerson,    la. — Michael    &    Waller 
have    purchased    the    State    from    W. 
W.    Woltz.      The    new   owners    oper- 
ate  six  theaters   in   central   Iowa. 


Yiddish  Stars  at  Loew's 
Bores  Thomashefsky  and  Jennie 
Moscowitz,  well  known  stars  tf  the 
Yiddish  theater  will  try  vaudeville  via 
the  Loew  Circuit.  Thoinashefsky 
and  a  company  of  players  will  offer 
a  sketch  entitled  "Mark's  Millions" 
at  Loew's  Premier  and  Commodore 
theaters  the  week  of  January  30.  Miss 
Moscowitz  will  offer  a  playlet  entitled 
"Tell  It  To  Sweeney"  at  Loew's  Pal- 
ace and  Delancey  Street  theaters  the 
same  week. 


Harrisburg    Union    Elects    Officers 

Harrisburg,  Pa. — The  local  union 
of  stage  hands  and  operators  has 
elected  the  following  officers  for  the 
current  3^ear:  William  S.  McKay,  Jr., 
president;  Harry  Fornwalt,  vice  presi- 
dent; Harry  B.  Wilson,  correspond- 
ing secretary;  Paul  Patterson,  finan- 
cial secretary  and  treasurer;  Law- 
rence J.  Katz  and  W.  A.  Davis,  busi- 
ness  agents. 

Milligan  With  Advertising  Company 

Kansas  City — K.  H.  Milligan  has 
bought  a  partnership  in  the  Mid- 
west Advertising  Co.,  manufacturers 
of  theater  accessories.  Milligan  will 
be  associated  with  Royal  Salmon. 


Harry   Ward   at   Charitinl 

Charitin,    la. — Harry    S.   Warl 
succeeded    Harry    Mitchnik    as  P 
ager  of  A.   H.   Blank's   Lincoln 


EGGER 

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NEWSPAPEk 


ALL  THE  NEWS 
ALL  THE  TIME 


.XLIII    No.  25 


Monday,  January  30,  1928 


Price  5  Cents 


EXHIBITORS  TO  STAND  FIRM  ON 


'Radioitis" 

iy  JACK  A  LI  CO  ATE 

k'WARD    L.    BERNAYS, 

lison   officer  for   big  cor- 

irations  in  their  relations 

I  he  public,  makes  the  un- 

i?d  statement  that  on  a  re- 

ala   radio   evenmg   thirty 

ir  people  tuned   in  on  the 

"m.       That's     interesting. 

ess  of  our  friendship  for 

J  mays  and  his  known  rep- 

iii  for  veracity  we  are  in- 

(  to    believe    this    uncom- 

n  mg  figure  he  gives  us  as 

Ir    slice    of    salami.      We 

t  believe      thirty      million 

■:ans  ever  did  anything  at 

me    time    unless    it    was 

However,  that's  not  the 

The  brightly  illuminated 

hat  on  big  radio  nights 

of  people  do  stay  home 

en  millions  stay  home  pic- 

ijLises    contract    radioitis, 

-lightly,     some     chronic. 

What  about  it? 

>r.  Reichenbach 

comes    that    stormy    petrel 

;  ibator  of  ideas  Harry  Reich- 

1  md  whispers  in  our  good  ear 

ht.      "Why    not    install    loud 

in    the    theaters,"    says    Dr. 

Advertise  to  your  patrons 
ill  give  'em  on  these  gala 
he  radio  program  better  than 

get  it  at  home,"  is  his  pre- 

We  think  the  idea  is  at  least 

trial.  Royalty  checks  can  be 
i)r.  Reichenbach,  care  of  the 

lub. 

Bsiness  Man  Speaks 

ul 
k 
ai 

of 
)ei 
:11 


{.  Mazur,  big  banker  and  one 
)ws  his  business  Bermudas, 
ertising  at  the  TOP  of  the 
:auses  of  America's  present 
y.  If  you  have  something 
ou  can't  go  wrong  in  telling 
u  want  to  sell  all  you  can 
ur  product. 


p  Stuff  and  Bullets 


y  the  way,  we  are  inclined 
we  have  about  reached  the 
exy  pictures  and  crime  stor- 
ay  are  on  the  boards,  more 
eparation  and  not  a  few  are 
)nsideration.  The  public  is 
i  tires  of  too  much  of  any- 
ickly.      Just    a    thought. 


POINTS  WON  AT  TRADE  PARLEY 


**More  Concessions  Needed'' 

Chicago — The  six  points  agreed  upon  at  the  Trade  Practice 
Conference,  "most  certainly"  should  be  incorporated  in  the  new 
contract,  but  exliibitors  are  entitled  to  more  than  just  these  con- 
cessions, declares  R.  F.  WoodhuU,  M.  P.  T.  O.  A.  president,  and 
chairman  of  unaffiliated  exhibitors,  who  is  here  for  the  conference. 

"The  industry  tomorrow  will  open  the  most  important  meet- 
ing in  its  history,"  declares  Woodhull.  "There  is  opportunity  for 
great  accomplishinent  here.  If  the  meetings  are  characterised  by 
the  spirit  of  fairness  which  marked  the  trade  parley,  and  a  true 
spirit  of  'give  and  take'  is  manifested,  many  of  the  present  ills  will 
be  overcome.  I  am  very  hopeful  these  conferences  will  be  produc- 
tive of  untold  good  for  the  entire  industry." 


PARAMOUNT  BUSY  TAKING 
OVER  BRITISH  THEATERS 


London  (By  Cable) — Paramount  is 
actively  acquiring  theaters  in  Great 
Britain,  not  in  the  open  but  through 
individuals  connected  with  the  organ- 
ization here.  The  British  trade  is 
cognizant  of  the  move. 

This,  despite  the  declaration  made 
by  Adolph  Zukor  in  London  last 
May  that  Paramount  had  no  plans  to 
acquire  houses  in  England.  The  orig- 
inal controversy  between  Paramount 
iCcmtinued    on    page    4) 


CENSORSHIP  HIT  AT 
NAT!  BOARD  LUNCHEON 


Annual  conference  of  the  National 
Board  of  Review  concluded  Saturday 
with  a  luncheon  at  the  Waldorf,  the 
principal  speakers  being  Congress- 
woman  Florence  Kahn  of  California, 
James  C.  Quirk,  editor  of  "Photo- 
play," and  Dr.  Louis  L  Harris,  com- 
missioner of  health  of  New  York 
City. 

Mrs.  Kahn  stated  that  any  form  of 
censorship,  whether  it  be  of  pictures, 
press  or  pulpit,  "is  un-American,  un- 
(Continued    on    page    4) 


Complete  Change  or  Junking  of 
Arbitration  Aim  of  N.  W.  Unit 


ABANDON  riLN  BILL 
fOR  RATIO  DECREE 


Paris — The  films  bill  drafted  by  M. 
Herriot's  special  commission  has  been 
dropped  in  favor  of  a  decree  specify- 
ing that  a  certain  ratio  of  all  films 
shown  in  France  after  Sept.  1  must 
be  French-made.  The  proportion  is 
not  yet  fixed,  but  it  is  expected  to 
be  seven  or  nine  foreign  to  one 
French  film. 

There  will  be  no  licensing  system, 
but  exhibitors  will  be  held  responsi- 
(Contintted    on    page    4) 


Minneapolis — Elimination  or  com- 
plete change  of  the  arbitration  clause, 
and  five  additional  concessions  in  ad- 
dition to  the  six  agreed  upon  at  the 
Trade  Practice  Conference  will  be 
demanded  in  the  new  uniform  con- 
tract to  be  drafted  at  Chicago,  in 
sessions  which   begin   tomorrow. 

The  organization,  girded  to  fight 
for  inclusion  of  its  demands  in  the 
t.ew  standard  contract,  is  sending  its 
leaders  to  Chicago,  to  attend  the  open 
forum  and  acquaint  the  contract  com- 
mittee with  its  demanded  reforms. 

Heading   the   committee   is   W.   A. 

(Fighting    Al)    Stefifes,    president    of 

the  organization,  and  chairman  of  the 

contract  committee  which  drafted  the 

(Continued    on    page    4) 


Leaders  Are  Gathering  for 

Meetings  Called  an 

Industry  Crisis 

By  MAURICE  KANN 

Chicago  —  Determinedly  and  seri- 
ous-mindedly.  exhibitors  and  distrib- 
utors are  assembling  here  for  what 
many  believe  represents  a  grave  sit- 
uation in  affairs  of  the  industry,  with 
the  spectre  of  the  Brookhart  bill  hov- 
ering  in   the   background. 

The  vanguard  of  exhibitor  leaders 
on  hand  is  preparing  for  the  open 
forum,  which  is  to  mark  the  opening 
tomorrow  of  the  contract  committee 
meetings,  ordered  by  the  Trade  Prac- 
tice Conference,  after  which  the  com- 
mittee will  go  into  executive  session 
and  work  until  it  is  ready  with  its 
report. 

There  is  no  telling  how  long  the 
sessions  will  last,  but  incoming  ex- 
hibitors are  expected  to  instruct  the 
committee  to  stand  its  ground  on  the 
six  points  won  at  the  trade  parley, 
and  continue  negotiations  from  that 
point  on,  demanding  additional  con- 
cessions. Each  section  will  have  its 
own  particular  "slants"  on  proposed 
clauses  for  the  new  contract,  and 
these  must  be  sifted  and  weighed 
{Continued    on    page    4) 


U.A.SEEKS  BLANKET  DEAL 
WITH  PUBLIX  CIRCUIT 


Conclusion  of  a  blanket  deal  for 
the  playing  of  United  Artists'  pic- 
tures in  Publix  houses  throughout 
the  nation  is  to  be  sought  at  confer- 
ences slated  to  begin  today  between 
(Continued    on    page    4) 


STANLEY  NET  $3,235,337 
IN  1927,  ROSSHEIM  SAYS 


Philadelphia — Profit  of  Stanley  Co. 
for  1927  was  $3,235,336.62,  Irving  D. 
Rossheim,  treasurer,  reported  at  the 
directors'  meeting  last  Friday  at 
which  he  was  elected  to  the  presi- 
(Continued    on    page    4) 


THE 


-.ggg^ 


DAJLV 


Monday,  January  3(1 


foL  XLIII  No.  25     Monday,  ]ai).30, 1928    Price  5  Cents 


lOHN  N.  ALICOAIE 


Putalishei 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
tecond  class  matter  May  21,  1918,  at  the 
post-oftice  at  New  York,  N.  Y..  under  the  act 
i^f  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00:  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Urexel  7000  and  Washington  9794.  London- 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,     Friedrichstrasse.    225. 


Financial 


Picture  stocks  generally  slumped  in  Satur- 
day's session  of  the  market.  Eastman  Kodak 
common,  Fox  Film  "A"  and  Loew's  all  fig- 
ured in  drops  of  a  fraction  more  than  one 
point.  Paramount  common  rose  seven-eighths 
of  a  point  to  a   113^   close. 

Loew's  led  in  the  trading,  with  11,000 
shares   active. 


HiRh 

Low 

Qose 

Sales 

Amer.   Seat.  Vtc 

39!/j 

39/2 

39!/2 

200 

•Am.    Seat.    Pfd .  . . 

48 

•Balaban    &    Katz.. 

67% 

*Bal.    &    Katz    Vtc. 

73-4 

tCon.   Film.   Ind. .  .  . 

18  ■4 

18  "4 

18J4 

166 

fCon.  Film  Ind.Pfd 

23'/r 

23 

23 

200 

Eastman   Kodak    .  . . 

164^ 

1647/8 

U4Vi 

100 

East.    Kodak    Pfd.. 

•    •    •   • 

130 

*tFiIm    Inspection 

5 

First    Nat'l    Pfd. .  .  . 

106 

106 

106 

260 

Fox    Film    "A" 

85>/2 

84 

S'^H 

2,500 

tFox    Theaters    "A" 

21 

20^4 

20M 

600 

•Intern'l    Project. . . 

■   •   •   • 

10 

*ttKeith's   6s   46    .. 

99^ 

Loew's,   Inc 

63  K^ 

61/2 

617^ 

11,666 

*ttLoew's    6s    41ww 

108Ji 

ttLoew's6s41x-war 

100^ 

looi^' 

100"4 

2 

M-G-M    Pfd 

26 

26 

26 

100 

♦M.    P.    Cap.    Corp. 

8'A 

Pathe  Exchange   . . . 

3!4 

3-4 

iVi 

266 

Pathe    Exch.    "A".. 

14/2 

13)4 

13^ 

2,600 

*ttPathe  Exch.  7s37 

80 

.... 

Paramount    F-L    . .  . 

113  7/, 

ii2-y« 

113% 

3,600 

'Paramount  Pfd.  . . . 

.... 

n\y* 

.... 

ttPar.  Bway.5^s51 

loik' 

102  >/2 

102/2 

20 

**Roxy    "A"     

28 

26 

**Roxy    Units    

30 

28 

.... 

**Roxy   Common    .  . 

6!/2 

6 

Skouras    Bros 

40 

39 

.... 

.... 

Stan.    Co.    of    Amer. 

53 

SO 

52^ 

•tTrans-Lux     Pict.. 

.... 

4K 

.... 

••United  Art.   Com 

15 

14 

••United    Art.    Pfd. 

85 

80 

.... 

*tUniv.    Pictures... 

23^ 

.... 

Univ.    Pict.    Pfd 

97 -A 

97/2 

97^ 

10 

•tWarner  Bros 

UVi 

*   .  .  • 

Warner  Bros.   "A". 

23 

22^ 
asd 

23 
Asked 

300 

*Last  Prices  Quoted 

••Bid 

(Over 

the   Counter) 

tCurb  Market 

ttBoi 

id    Market 
is    listed    0 

NOTE:     Balaban    &    Katj 

n    the 

Chicago    Board;     Skouras 

on    the    St. 

Louis 

Stock   Ejcchange  and   Stanley   in 

Philadelphia. 

George  Toupin  Resigns 
Saranac  Lake,  N.  Y. — George  A. 
Toupin  has  resigned  as  manager  of 
the  Pontiac,  a  Schine  house,  in  order 
to  devote  more  tirne  to  his  other 
interests. 


The  Broadway  Parade 

Two  new  features  started  their  runs  last  week.     They  were  '^Stlnba,"  the  Mar- 
tin Johnson  jungle  film  at  the  Earl  Carroll,   and   Grifiith's   "Drums  of   Love" 
at  the  Liberty.     The  previous  lineup  remains  unchanged,  with  no  sign  of  any 
dropping  out. 

Picture  Distributor  Theater  Opening   Date 

"Wings"     •  -Paramount    Criterion    Aug.   12 

"Sunrise"     Fox    .  .- Times  Square   . .  .  Sept.  23 

"The  Jazz   Singer"    Warners    Warners    Oct.      6 

"Uncle   Tom's    Cabin" .  .  .Universal     Central   Nov.     4 

"Love"    M-G-M    Embassy    Nov.  29 

"Chicago"     Pathe    Gaiety   Dec.    23 

"The    Enemy"    -.M-G-M    Astor    Dec.    27 

"The    Circus"     United  Artists    ..Strand Jan.      6 

"Gentlemen   Prefer 

Blondes"     Paramount    Rivoli   Jan.    14 

"The   Last    Command"    .Paramount    Rialto    Jan.    21 

"Simba"    Martin    Johnson  Corp.Earl    Carroll    .Jan.    23 

"Drums   of    Love"    .  .  .'.  .United   Artists    . .  Liberty Jan.    24 


Welwyn  Is  Financing 

British  Studio  Center 

London  —  Negotiations  have  been 
concluded  between  the  British  In- 
structional Films  and  the  Welwyn 
Garden  City  authorities  for  two  stu- 
dios. The  city  officials  will  finance 
the  entire  project,  from  the  land  to 
equipment.  The  latter  will  be  ac- 
quired by  British  Instructional,  on  a 
hire-purchase  basis  which  shows  no 
profit  to  Welwyn  The  first  floor  of 
the  studio  is  expected  to  be  avail- 
able by  July. 

The  studios  will  be  on  the  most 
modern  lines,  and  American  and  Ger- 
man experts  will  be  consulted.  One 
end  of  the  studios  will  be  completely 
movable,  so  that  interior  and  exte- 
rior shots  may  be  combined  .  A  large 
tank  will  be  provided  for  filming  wa- 
ter shots. 


Bavaria  to  Regulate 

Speed  of  Projection 

Munich  —  The  Bavarian  Govern- 
ment plans  to  regulate  the  speed  of 
projection  to  28  pictures  per  second. 


Lobby  Novelty  at  Jersey  Houses 

Murray  Livingston  has  arranged  to 
place  his  publicity  novelty  attraction 
"Barrel  of  Fun,"  in  the  lobbies  of 
the  State,  Elizabeth;  State,  Boonton. 
and    West    End    at    Newark. 


Krofta    With    Tiffany- Stahl 

Milwaukee — Ed.     C.     Krofta, 
merly    with    the    Walter    Baier 
merly    with    the    Walter    Baier 
fany-Stahl    branch,    succeeding 
Roberts. 


for- 

ex- 

Ex- 

Art 


Coolheadness  of  Organist 
Averts  K.  C.  Panic  in  Fire 

Kansas  City — Six  hundred  and  fifty 
persons  filed  out  of  the  Isis,  Midland 
circuit  house,  when  fire  broke  out  be- 
hind the  curtain.  The  damage  w5b 
estimated  at  $25,000  to  the  building 
and  $15,000  to  the  contents,  including 
the   organ   and   piano. 

Firemen  rescued  12  persons  from 
the  upper  stories,  which  are  occupied 
by   music    studios. 

Billy  Ganz,  organist,  was  playing 
when  he  noticed  a  flame  in  the  left 
wing  of  the  stage.  He  continued  to 
play  the  organ  with  one  hand  and 
with  the  other  he  rang  for  an  usher. 
Ganz  told  the  usher  of  the  fire  and 
word  was  sent  immediately  to  "Mick- 
ey" Gross,  manager.  Gross  mounted 
the  stage  and  said,  "Ladies  and  gen- 
tlemen, the  theater  is  on  fire.  Please 
go  out  slowly  and  do  not  rush  the 
exits." 

By  this  time  the  curtain  was  ablaze 
and  a  few  moments  later  it  fell  on  to 
the  organ,  narrowly  missing  Ganz, 
who  continued  to  play  to  prevent  a 
panic. 


Davie  to   Omaha 

Omaha  —  Charlie  Davie,  former 
salesmen  for  Universal  at  Detroit, 
has  been  promoted  to  manager  of  the 
company's  branch  here. 


"Scooter"    Scoots   Into    Town 

"Scooter"  Lowry,  child  player,  ar- 
rives in  New  York  Saturday  after  the 
completion  of  his  role  with  Johnny 
Hines    in    "Chinatown    Charlies." 


Buy    Paris,    Ark.,    House 

Robert    Pearson    and    Ray    Gaston 
have  purchased  the  New  here. 


RAXART 

.  PICTURES  . 


!  RAYART  PICTURES  CORPORATION 


ANNOUNCE  IN   PREPARATION 


A    Midnight   Adventure 

The  Village  Queen 

Ships  of  the  Night 

Jerry 

The  World  of  Make-Believe 

Handcuffed 


The    Billionaire 

Isle   of   Lost   Men 

When  Dreams  Come  True 

Sunshine    Sally 

Paradise    Isle 

The  Divine  Sinner 

All  Rights   Fully  Protected 


A  Review  of  Revi<|  - 


i 


By  LILIAN   W.  BRENNAN 

D.  W.  Griffith's  "Drums  of  Love 
tragedy,  delicately  and  beautifully  1 
Meritorious  indeed  and  yet  the  "happy  i 
Uounus  won't  be  satisfied.  Enough  g( 
tures  like  it  might  serve  to  educat 
to   better   entertainment.  " 

Kmil  Jannings  scored  anoher  trim 
his  latest,  "The  Last  Command."  H 
formance   the  highlight  throughout. 

"bimba,"   the   picture   dealing  with 
est  adventures  of  Mr.  and  Mrs.  Martii 
son    in   Atrica,    is   a   wholly   enjoyable 
offering,   containing   some   thrilling  exp? 
of  big  game  hunting. 

"Beau     Sabreur,"     the     sequel     to 
Geste,  '   comprised  another  of  the  week 
entertainments.       Not    another    "Beau 
but    thoroughly    satisfying    and    a    go( 
otnce. 

A  sweetheart  in  every  port — and 
That's  the  trend  of  "Sharp  Shooters, 
George  O'Brien  and  Lois  Moran.  Bu 
box  office  with  sea-goin'  comedy  ridi 
waves. 

Melodrama     stalked     the     decks     of 
Haunted    Ship,"    one    of    Jack    Londoi, 
thrillers  with  Montague  Love  the  hard  1 
captain. 

Laura   La   Plante  turned   out   a  good 
provoker   in    "Thanks   For   the    Buggy 
Amusing    and    clean. 

Also  in  the  week's  schedule  were 
berg  the  Great,"  some  fair  comedy  trt 
with  George  Jessel;  "Outcast  Souls,"" 
mance  of  old  age  with  Ralph  Lewis; 
Fearless  Rider"  with  Fred  Humes,  a 
ern;  "Cowboy  Cavalier,"  a  Buddy  Ro! 
western  and  Tom  Mix's  latest  "A 
Wildcat";  Rin-Tin-Tin  in  a  race  track' 
drama,   "A  Race  for  Life." 


Meighan  Goes  to  Coast  !  '• 
Thomas  Meighan  left  yesterda,  1 
the  Coast  to  star  in  his  first  pij  1 
for    Caddo,    which    Lewis    Milef  im 
will   direct.  iftiicti 


Whalen  Goes  Abroad 

Tim  Whalen,  author  of  "MyJ! 
Girl,"  is  en  route  to  England  tl 
rect   a   comedy. 


Harry  MoUer  at  Sidney  i 
Sidney,  O.  —  Harry  Lee  Mi 
former  manager  of  the  Bellefonij 
Amusement  Co.,  has  become 
ated  with  Thomas  Broad  and  Tki 
Larkin  in  the  management 
Capitol   and   Gem. 


Lease    Milwaukee    Hoi 

Milwaukee — Egyptian    Real!, 
owner   of  the   Egyptian   at  Teut] 
Ave.    and    20th    St.,    has    leasedf 
theater    to    the    Badger    Amu^ 
Co.  for  15  years  at  a  total  re 
$353,000. 


AMERICAN   AND  FORCIGK  DI$TRIBUli , 
OP  qUAUTY  MOTION   PtCrURMl  US  I 


/iRTLEyEyis  m 


•  i  I  I' 


H^w  ^lOmc 


If  You  Are  in  the 


Market  for  Any  Kind  fA  !*]  ^ 

MOTION  PICTURla 
APPARATUSil 

CONSULT    US   ANB    SAT^^ 
UONR7  j 

■IND    FOB    OUS   PSICI   LIITI  \l 

PlioB*   Pwuu.  O3S0  1,,'^ 

Motion  Picture  Departmeatif'" 
I    D.    1.   «nd   C«nm<U  Agwif  tor  PCj^ 


THE 


lay,  January  30,  1928 


Coast  Wire  Service 


-JXI^ 


DAILV 


Bennett  Players  Let  Out 


BUT  BURKE  AND  SALLY 
EILER8  ARE  DISMISSED 


]  tracts  of  all  Mack  Sennett  play- 

,  vith    the    exception    of    Johnny 

r     and    Sally    Eilers    have    been 

I' '1  _by    Mack    Sennett.    This    is 

of  the   deadlock  reached   in 

lions  with   Pathe  on  renewal 

comedy    producer's    contract. 

^  lit   20   players    are   aflFected   by 

trier.      Sennett,    in    future,    will 

'  iore  feature  productions. 


Goldwyn    Going    Abroad 

(iicl    Goldwyn    leaves    soon    for 
ak,  probably  for  a  trip  to  Eu- 


^layers  Due  in  New  York 

c   Stuart   and   Sally   Phipps   are 

c  lied  to  arrive  in  New  York  to- 

r  sequences  of  "The  News  Pa- 

\  hich  David  Butler  is  filming 

The   director  and  William 

lan,  supervisor  and  co-author 

.   picture,  now  are  in  the  cast. 


Kohler   in    Hines'    Cast 

1  Kohler  has  been  cast  in  John- 
lines'  "Chinatown  Charlie." 
V    Hines   is   directing. 


Lipsitz  Made  Supervisor 

(1  Lipsitz  has  been  made  a 
-or  for  Fox.  He  formerly 
litor-in-chief   at    the    studios. 


ng   "Companionate   Marriage" 
mpanionate    Marriage,"    an    or- 
liy  Raymond  Schrock  and  Cur- 
ton,  is  to  be  filmed  by  Tififany- 


^  igned  Lead  in  "Lonesome" 

ira  Kent  has  been  assigned 
!  in  "Lonesome,"  Paul  Fajos' 
lirectorial  efTort  for  Universal. 
aemmle,  Jr.,  is  supervising. 


is   Hill  in  Columbia  Film 

nount    has    loaned    Doris    Hill 
umbia     for     a    picture    which 
B.   Seitz   will   direct. 


Fighter  Back  at  Studios 

Renault,  pugilist,  has  returned 
Coast  to  resume  picture  work. 


"Iliny  Night"  Next  La  Plante 

1    La    Plante    is    en    route    to 

ilu     for    a     month's     vacation. 

ext     picture     will    be     "Rainy 

which    Wesley    Ruggles   will 

Paul    Scofield   will   write   the 

M-i'i  ion. 


^ 


Metcalfe  Killed 

arl  Keely  Metcalfe,  actor, 
w  killed  instantly  in  a  2,000 
fo  fall  from  an  airplane,  in 
V  ch  he  was  learning  piloting. 


Paramount  Adds  Eight 
to  Its  Scenario  Staff 

New  writers  added  to  the  Para- 
mount staflf  are  Louis  Gasnier,  O.  H. 
P.  Garrett,  Norman  Burnstine, 
George  Walters,  John  Farrow,  Jul- 
ian Moss,  George  Kates  and  Robert 
S.   Carr. 


"Chuck"    Reisner  with   Paramount 

Charles  ("Chuck")  Reisner  has 
joined  Paramount  to  direct  W.  C. 
Field  and  Chester  Conklin  in  "Quick 
Lunch." 


McGuinness  a   Supervisor 

James  Kevin  McGuinness,  scenar- 
ist, is  to  become  a  supervisor  at  Fox, 
it  is  reported. 


Cast  Opposite  Davidson 

Lillian  Leighton  is  playing  oppo- 
site Max  Davidson  in  his  new  Hal 
Roach  comedy  which  James  Parrott 
is  directing.  In  the  cast  are  Viola 
Richard,  Gene  Morgan  and  Spec 
O'Donnell. 


Betty  Caldwell  Assigned 

Betty  Caldwell  has  been  added  to 
the  cast  of  "Rah!  Rah!  Rexie,"  being 
directed  by  Al   Herman. 


"Man  Who  Laughs"  Completed 

Screen  version  of  "L'Homme  Qui- 
Rit,"  better  known  as  "The  Man 
Who  Laughs,"  by  Victor  Hugo,  has 
been  completed  at  Universal.  Paul 
Leni  handled  the  megaphone  on  the 
production,  in  which  Conrad  Veidt 
and  Mary  Philbin  are  co-starred.  The 
picture  is  scheduled  for  roadshowing 
in  New  York. 


Collaborating  on  Script 

Howard  J.  Green  and  Harvey 
Thew  are  collaborating  on  adaptation 
of  "The  Little  Boss  of  Arcady,"  by 
Harry  Leon  Wilson.  Edward  Kline 
will  direct  the  picture  for  E.  M.  Ash- 
er.     Charlie  Murray  will  be  featured. 


Cast  in  "Power" 

Jobyna  Ralston  has  been  cast  op- 
posite Douglas  Fairbanks,  Jr.,  in 
"Power,"  which  Reginald  Barker  is 
directing  for  Tiffany-Stahl. 


Added  to   De   Mille   Cast 

Kate  Price  has  been  added  to  cast 
of  "The  Godless  Girl,"  which  Cecil 
B.  De  Mille  is  directing. 


Sedgwick  to  Make  Haines  Film 
Edward  Sedgwick  will  direct 
"Alias  Jimmy  Valentine,"  William 
Haines'  starring  vehicle,  upon  com- 
pletion of  the  Buster  Keaton  picture 
which  he  starts  soon. 


Flying  to  New  York 

Blanche    MehafTey   has   left   for   an 
airplane   trip   to   New   York. 


Writing   Griffith  Adaptation 

Forrest  Halsev  is  adapting  Corinne 
Griffith's  "The  Divine  Lady,"  which 
Frank  Lloyd  jvill  direct  for  First  Na- 
tional. 


KANN 


IS  IN 


Chicago 


COVERING  THE 


Uniform 

Contract 

Conference 


FOR  THE 


READERS 

OF  the; 

FILM  DAILY 


ASSURING  a  complete  and 
L    accurate    report    of  this 
important  conference. 


THE 


OAILY 


Monday,  January  30,  ^1 


U.  A.  Seeks  Blanket 
Deal  With  Publix 

(.Continued  from  page    1) 

Adolph  Zukor,  Sam  Katz,  Joseph  M. 
Schenck  and  Nicholas  Schenck. 

The  meetings  were  to  hive  been 
held  at  Chicago,  but  illness  of  Sam 
Katz  prevented  him  from  leaving,  and 
it  was  determined  to  hold  meetings 
in  New  York.  Contracts  are  declared 
drawn   up  and  ready  for   signature. 

The  proposed  agreement,  it  is  said, 
provides  for  automatic  booking  of 
United  Artists'  pictures  iin  Publix 
houses,  in  a  deal  somewhat  similar 
to  that  existing  between  Paramount 
and  Publix  with  M-G-M  and  Loew's. 
This,  however,  is  a  reciprocal  ar- 
rangement for  trading  of  playing  time 
in  Publix  and  Loew  houses  on  a  ratio 
basis. 


L.  J.  Schlaifer  Joins  United 
Artists  as  District  Manager 

L.  J.  Schlaifer  today  joins  United 
Artists  as  district  manager  of  District 
No.  1.  embracing  New  York,  Buffalo, 
Philadelphia,  Boston,  New  Haven 
and  Portland. 


Broadway — "San  Francisco  Nights" 

Astor— "The  Enemy" 

Cameo — "Helen   of   Troy" 

Capitol — "The    Student    Prince" 

Central — "Uncle   Tom's    Cabin" 

Colony — "Buck  Privates" 

Criterion — "Wings" 

Earl   Carrol — ^"Simba" 

Embassy — "Love" 

Gaiety — '"Chicago" 

Hippodrome — "The  Rush  Hour" 

Liberty — "Drums  of   Love" 

Loew's  New  York — Monday,  "Sorrell  and 
Son" ;  Tuesday,  "Law  and  the  Man"  and 
"Little  Mickey  Grogan" ;  Wednesday, 
"The  Rough  Riders";  Thursday,  "Silk 
Legs" ;  Friday,  "The  Fourflusher"  and 
"Casey  Jones" ;  Saturday,  "The  Haunted 
Ship";    Sunday,   "The   Love  Mart" 

Mark    Strand — ^"The    Circus" 

Paramount — "lOld    Ironsides" 

Rialto — "The    Last    Command" 

Rivoli — "Gentlemen    Prefer    Blondes" 

Roxy — "13   Washington    Square" 

Times    Square — "Sunrise"       ' 

Warners — "The  Jazz   Singer" 

Brooklyn    Mark    Strand — "The    Circus" 


b 


N.  W.  Unit  Seeks 
Arbitration  Ghange 

(Continued  from  Page    1) 

present  form  of  agreement;  Theodore 
L.  Hays,  head  of  the  public  relations 
department  of  Northwest  Theaters, 
and  J.  B.  Clinton  of  Clinton-Myers, 
Duluth.  Alternates  are  Abe  Kaplan, 
Minneapolis,  and  Oliver  Rowe  and 
Oliver  Rath,  St.  Paul. 

In  announcing  his  organization  will 
seek  five  new  concessions,  Steffes 
stated  that  any  effort  to  induce  the 
committee  to  accept  less,  will  be  con- 
tested. He  is  prepared  to  resist  any 
attempt  to  nullify  the  six  concessions 
obtained  at  the  trade  parley,  feeling 
the  committee  will  not  make  the  rapid 
progress  necessary  if  it  "rehashes" 
the  argument  on  the  six  points.  He 
decHned,  however,  to  divulge  the  na- 
ture of  the  five  new  concessions  to 
be  demanded. 

"We  have  every  confidence  in  mem- 
bers of  the  committee,"  he  said,  "and 
knc^w  they  will  write  into  the  con- 
tract what  exhibitors  of  the  nation 
want  and  need.  We  will  make  known 
our  position  at  Chicago,  prepared  to 
fight  for  the  clauses  which  should  be 
a  part  of  the  contract.  We  certainly 
insist  that  the  present  system  of  arbi- 
tration be  changed,  and  we  have  re- 
fused to  be  a  party  to  it  until  it  is 
changed.  We  are  unalterably  opposed 
to  the  present  set-up  of  arbitration." 


Rushville   House   Dark 

Rushville.  N.  Y. — Ivan  Cone  has 
discontinued  Saturday  evening  pic- 
tures at  the  theater  here,  due  to  lack 
of  patronage. 


Censorship  Hit  at 
Nat'l  Board  Luncheon 

(Continued   from   page    1) 

constitutional  and  ineffective."  Refer- 
ring to  picture  censorship,  she  said: 
"The  time  has  come  when  we  might 
reasonably  leave  the  motion  picture 
people  to  govern  their  own  affairs  as 
far  as  internal  matters  are  concerned, 
while  we  direct  our  efforts  toward 
encouraging  their  making  their  ar- 
tistic success  more  possible.  The  pic- 
ture industry  realizes  its  responsibili- 
ties. There  is  no  indication  that  the 
public  itself  wants  censorship.  It  is 
its  own  censor." 

Quirk  spoke  on  fan  angles,  and  Dr. 
Harris  discussed  films  in  relation  to 
mental  hygiene.  Other  speakers 
were  Max  Reinhardt,  Carl  E.  Milli- 
ken.  Dr.  John  H.  Finley,  Martha  Os- 
tenso  and  Dr.  George  W.  Kirchway. 

Abandon  Film  Bill 
for  Ratio  Decree 

(Continued  from  page   1) 

ble  that  for  every  seven  or  nine  for- 
eign films  shown  in  their  theaters  at 
least  one  French  film  will  be  shown. 
It  is  admitted  that  there  is  a  joker 
in  the  decree  which  provides  that  "on 
a  basis  of  reciprocity  any  particular 
nation  may  make  a  separate  arrange- 
ment." The  significant  fact  is  that 
in  any  event  there  is  bound  to  be  a 
reduction  in  the  proportion  of  Ameri-> 
can  films  shown  in  France,  next  year, 
for  the  increased  proportion  of  French 
films  will  cause  American  and  all 
other  foreign  pictures  to  suffer.  Only 
five  per  cent  of  all  pictures  shown  in 
France  last  year  were  French-made. 
Of  the  balance,  80  per  cent  were 
American.  A  draft  of  the  decree  has 
been  sent  to  the  Council  of  State. 


Exhibitors  to  Stand 
Ground  on  Six  Points 

(Continued  from  Page   1) 

carefully  by  the  committee  of  six.  Af- 
filiated exhibitors  have   no  note. 

Upon  the  outcome  of  the  delibera- 
tions here,  depends  iq  large  measure 
the  campaign  producers  and  distrib- 
utors are  expected  to  wage  against 
the  Brookhart  bill.  Some  are  of  the 
opinion  that  the  contract  meetings 
can  obviate  the  necessity  of  the 
Brookhart  bill's  passage,  despite  the 
fact  that  Sen.  Brookhart  has  an- 
nounced that  he  will  push  his  meas- 
ure regardless  of  any  action  taken 
here.  He  says  even  though  the  prac- 
tices he  seeks  to  eliminate  are  out- 
lawed by  the  new  contract,  he  wants 
his  bill  passed  to  guard  against  any 
recurrence   of  the  present  situation. 


Sheedy  Funeral  Held 

Funeral  services  were  held  last 
week  for  Michael  Sheedy,  former 
chain  theater  owner,  who  dropped 
dead  at  Malba,  L.  I.  Three  years  ago 
he  sold  his  holdings  at  Providence, 
R.  I.,  to  Ed  Fay. 


Stanley  Net  $3,235,33:  ji 
in  1927,  Rossheim  Sa^lijf 

(Cotttinued   from   page    1) 

dency  of  the  organization,  with  Jo 
J.  McGuirk  becoming  chairman  of  t| 
board  of  directors. 

Gross  receipts  totaled  $37,060,024.:[ 
and  operating  expenses  $3I,574,303.,'I 
with  depreciation  and  U.  S.  Taxi 
totaling  $2,250,484.62. 

McGuirk,  in  resigning,  nominatl 
Rossheim  to  succeed  him.  The  tl 
tiring  president  withdrew  from  t 
office,  in  order  to  devote  more  tir' 
to  the  expansion  campaign  of  t 
company.  , 


Para.  Busy  Taking  |l 


111 


Over  British  Theatei^ 

(Continued   from   page    1) 

and    the    Cinematograph    Exhibitoif 
Ass'n.  revolved  around  the  fonner|t;j, 
acquisition  of  the  Futurist  theater    iid 
Birmingham  many  months  ago.  Th  |„j 
resulted     in      an     exhibitor     boycoj 
against    Paramount    which    was  rifc.,;; 
moved  after  the  company  announce)  [,■ 
its     intention     of     relinquishing    tlji. 
house. 


Penn  Van  Seeks  Sunday  Shows 

Penn  Yan,  N.  Y.  —  Agitation  for 
Sunday  films  has  started  here,  spur- 
red by  a  vote  on  the  proposition  in 
Canandaigua.  Harry  Morse,  man- 
ager of  the  Elmwood  theater,  says 
he  is  neutral  on  the  proposition. 


Philadelphia   House   Re-opens 

Philadelphia — The  Egyptian  at  Bal- 
la  Kinwood,  former  Stanley  house, 
has  reopened. 


Williams  Sells  at  Andover 

Andover,  N.  Y. — The  Palace  has 
been  sold  by  Harry  Williams  to  W. 
S.   Calhoun  and  R.   O.   Snyder. 


THE  FIRST  BIG  HIT^OF  1928 

has   its 

New  York  PremierelToday 

at  the 

BROADWAY  THEATRE 

41st  St.  and  Broadway,  N.  Y.  C. 

''SAN 

FRANCISCO 

NIGHTS*' 

A    Gripping    Drama    of    Underworld 
Love  in  'Frisco  After  Dark 

with 

PERCY  MARMONT,  MAE  BUSCH,  TOM  O'BRIEN 

and  a  Notable   Cast 

The  biggest  and  best  theatres  everywhere  have  booked 
this  real  box-office  bet 

Exchanges  Everywhere 
Released  Now 

LUMAS  FILM  CORPORATION 

Sam  Sax,  Pres,  Budd  Rogers,  Vice  I*res. 

1650  Broadway  New  York  City 

Foreign  Rights: 
British    &    Continental    Trading    Co.,    Inc. 

NOTE:  Tune  in  on  Station  WPCH,  Hotel  McAlpin, 
N.  Y.  C,  Thursday,  Feb.  2nd,  6:45  p.  m.,  and  hear 
a  vivid  description  of  this  great  picture. 


Ill 


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fine 

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f<>NEWSPAPER 
<FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


L  XLIII     No.  26 


Tuesday,  January  31,   1928 


Price  5  Cents 


[CI  OFFICIALS  OF 
K-A-ORPHEUM  MERCER 


ering     of     $10,000,000 
lonvertible  Preferred 
Stock  Planned 

lal  arrangements  have  been  com- 
d  for  the  merger  of  Keith-Albee 
the  Orpheum  Circuit,  with  the 
(ving  officers  elected:  E.  F.  Al- 
president;  Marcus  Heiman,  exe- 
e  vice  president;  and  John  J. 
lock,  vice  president.  Offering  of 
00,000  of  convertible  preferred 
of  the  new  company  to  be 
n  as  Keith-Albee-Orpheum 
will  be  made  this  week  by 
lan  Bros.  The  preferred  stock 
be  a  7  per  cent  cumulative  is- 
each  share  convertible  into  3 
s  of  common. 

new    company,    which    is    en- 

a    holding    company,    is    to    be 

ilized  with  $939,000  o'f  6  per  cent 

tures,      $10,000,000      convertible 

•red   stock   and    1,100,104   shares 

{Contttiued    on    Page    4) 


5fELAND  FILM  MEN 
DISACREE  ON  BILL 


land — Conflicting  views  on  the 
lart  bill  are  expressed  by  two 
1  film  men,  Harrj'  Charnas, 
lit  of  Standard  Film  Service, 
red  Desberg,  general  manager 
w's   Ohio  Theaters. 

liill,  in  Charnas'  opinion,  "is 
lustry's  sole  salvation." 

possible  aspect  of  government 

(Continued    on    Page    4) 


UrON  TO  HANDLE 
GERMAN  PROJECTOR? 


igo — Distribution  of  a  German- 
iiojector  is  reported  under  con- 
ion  by  the  E.  E.  Fulton  Co. 
a  move  to  compete  with  Na- 
Iheater  Supply  Co.,  which  has 
v'e  distribution  of  the  three 
it.jd  machines,  Power's,  Simplex 
iotiograph. 
German  projector,  it  is  stated, 

(Continued    on    Page    4) 


Cy'us"  Gets  $50,264  in 
3cl>Veek  at  Mark  Strand 

Cainuing  its  phenomenal  run  at 
le  lirk  Strand,  New  York,  "The 
ir<J'  grossed  $50,264.30  in  its  third 
ee 


ARBITRATION,  PLAYDATE  CLAUSE 
REVISION  SEEN  AS  BIG  ISSUES 


Gerrit  Lloyd  studied  motion  pictures  five  years  before  he  began  writing 
them.  The  result:  a  sensation  in  his  first  story.  D.  W.  Griffith  gave  him 
the  opportunity,  and  from  it  came  "Drums  of  Love,"  one  of  the  greatest 
stories  ever  given  to  the  camera. — Advt.  


AVERTED  IN 
TEXAS  'TRUST'  SUIT 


Dallas — Action   of   the    state   attor- 
ney   general    in    dropping    proposed 
(Continued    on    Page    4) 


$2,000,000  LOSS  FOR 
NEWSREELS  IN  YEAR 


Minneapolis — Based  on  figures  from 
July    1,    to    December    31,    1927,    the 
(Continued    on    Page    4) 


K'A  Denies  Dickering  for  Poli 
Circuit  as  Shoolman  Deal  Fails 


Denial  that  Keith-Albee  is  dickering  purchase  of  the  Poh  circuit 
was  made  yesterday  by  Major  Thompson  of  Keith-Albee.  It  has 
been  reported  that  a  survey  of  the  New  England  houses  was  planned. 
The  report.  Major  Thompson  said,  is  a  revival  of  one  which  gained 
circulation  several  months  ago. 


New  Firm  Formed  to  Take 
Over  A.  H.  Blank  Houses 

Des  Moines — Central  States  The- 
aters has  been  formed  to  operate  the 
A.  H.  Blank  circuit.    Harry  Weinberg 

(Continued    on    Page    4) 


New  Haven — Collapse  of  the  deal 
for  purchase  of  the  Poli  circuit  of 
New  England  theaters  by  a  syndicate 
of  Boston  bankers,  is  reported.  Op- 
tion   for   purchase    of    the    chain    will 

(Continued    on    Page    4) 


Real  Give  and  Take  Spirit 

to  Mark  Distributors' 

Chicago  Action 

By  MAURICE  KANN 

Chicago — Revision  of  the  arbitra- 
tion ;md  playdate  clauses  of  the  uni- 
form contract  are  chief  issues  before 
the  contract  committee  which  at  noon 
todaj  begins  its  work  of  drafting  a 
new   contract. 

SuKgestions  and  complaints  on  the 
contract  will  be  presented  by  exhi- 
bitor; representing,  California,  Min- 
nesota, North  and  South  Dakota,  Mis- 
souri, Kansas,  Maryland,  Massachu- 
setts, Connecticut  and  Ohio.  The 
committee  and  alternates  are  here, 
with  exception  of  James  R.  (Jimmy) 
Grairger,  whose  illness  prevented 
him  from  attending.  He  has  been 
replaced  on  the  committee  by  Ned 
E.  Depinet.  C.  C.  Pettijohn  of  the 
Hays  office  is  here  also. 

The  impression  here  prevails  that 
distributors  will  show  a  real  give  and 
take  attitude  in  an  effort  to  ward  off 
action  on  the  Brookhart  bill.  Ex- 
hibitors leaders  recognize  this,  and 
intend  to  see  to  it  that  the  conces- 
sions they  say  are  necessary,  will  be 
forthcoming. 

Exliibitors  are  to  enter  today's 
meeting     determined     that     the     six 

(Continued    on    Page    4) 


Kill  Virginia  Bill 

for  State  Tax  Levy 

Richmond,  Va. — The  Legislature 
has  killed  in  committee  the  bill  pro- 
viding that  ten  per  cent  of  the  gross 
admissions  of  theaters  are  to  go  to 
the  State. 


Nearly  Ready? 

Boston — Television  motion 
pictures  are  nearly  ready  for 
the  home,  according  to  David 
Sarnoff,  vice-president  of  the 
Radio  Corp.  of  America,  in  an 
address  at  the  University  Club. 
Radio  transmission  of  pictures, 
however,  he  admitted,  is  still 
in  the  "earphone"  stage  of  de- 
velopment. He  views  television 
as  opening  up  a  new  field  of  en- 
tertainment. 

Sarnoff  said  that  film  com- 
panies should  attempt  the  fur- 
ther development  of  synchroni- 
zation of  sound  and  motion. 


THE 


■S&^^ 


DAILY 


Tuesday,  January  31,  IS 


ALL  THE  NEWS 
ALLTUE  TIME 


»D)»isr^ 


foL  XLIII  No.  26    Taesday,  Jan.31, 1928    Price  5  CenU 


lOHN  W.  AUCOATE 


Publisner 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
lecond  class  matter  May  21,  1918,  at  the 
postortice  at  New  York,  N.  Y..  under  the  act 
jf  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne.    Friedrichstrasse.    225. 


Financial 


High    Low  Clo»e      Sales 

Am.    Seat.    Vtc...    40          40  40             100 

*Ara.    Seat.    Pfd 48 

*Balaban    &    Katz 67%       

*Bal.    &    Katz    Vtc 73;4       

tCon.    Film    Ind...    18^      18  18          1,000 

tCon.   Film  Ind. Pfd.   23}4     22^     23  3 

Eastman    Kodak     ..164j^    164^2  164K2         400 

♦East.    Kodak    Pfd 130       

tFilm    Inspection     .      5?^        5  5             600 

First    Nat'l    Pfd... 106        106  106             300 

Fox    Film   "A"    ...   84%     82!4  %2V^     6,500 

tFox  Theaters  "A".   21          19%  19J4     2,000 

*Intern'l  Project 10  

♦tKeiths  6s  46 99 J4       

Loew's,    Inc 62          60^  (>\Vi    10,400 

ttLoew's,  6s  41ww.l07J^   107J4  107J4           17 

ttLoew's,6s41x-war.l00M    lOOM  lOOJi           27 

M-G-M    Pfd 26         25%  26            300 

♦M.   P.   Cap.   Corp 8^       

Pathe    Exchange     .  .      Zyi        3J4  3}4         300 

Pathe  Exch.   "A"   ..    13%      13J4  13%     2,300 

TtPalhe   Exch.    7s37  80         80  80                 5 

Paramount   F-L    ...113        112  112^4      4,000 

♦Paramount  Pfd 121^       

ttPar.Bway.5^sS1.102i/$    102]^  102"^              3 

**Roxy     "A"      26  25  

•*Rox7    Units    28         27  

*Roxy    Common     ..      6H        6  

Skouns     Bros.      ...    40  39  

Stan.    Co.    of   Am..   51M     SOJ/i     51 J4       

tTrans-l.ux  Pictures     4'4        '<Vi  4^      1,600 

♦♦United   Art.    Com.    15  14  

♦♦United    Art.    Pfd.  85         80  

♦tUniv.  Pictures 23^       .... 

Univ.    Pict.    Pfd...   97^4     97"4  97"/^           70 

tWarner    Bros.     ...    1454      1454  14K         600 

Warner   Bros.   "A".    23          23  23             700 

•Last  Prices  Quoted    **Bid   and  Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 

NOTE:     Balaban    &    Katz    is    listed    on    the 
Chicago    Board;     Skouras    on    the    St.    Louis 

Stock   Exchange  and   Stanley  in  Philadelphia. 


HENNEGAN 

Program 

Covers 

SipeciaX  Designs  for 
all  Holidays. 

Write  for  Samples 

The  HENNEGAN  CO. 

Cincinnati,  Ohio 


Bromber^  Taking  Product 
as  Enterprise  Closes 

.\tlanta,  Ga. — Arrangements  were 
concluded  this  week  by  Arthur  C. 
Bromberg  whereby  his  organization, 
Arthur  C.  Bromberg  Attractions,  will 
tiike  over  the  physical  distribution  of 
Enterprise  Films  for  eight  south- 
eastern states,  distribution  to  be 
handled  through  the  established  ex- 
changes of  the  Bromberg  Company 
in  Atlanta,  Charlotte,  and  New  Or- 
leans. 

Under  the  arrangement  the  pres- 
ent offices  of  Enterprise  in  Atlanta, 
Charlotte  and  New  Orleans  will  be 
abandoned  and  the  entire  handling  of 
Enterprise  product  for  the  eight 
southeastern  states  will  be  concen- 
trated  in   the    Bromberg  system. 


Bill  to  Give  Mayor 

Censor  Appointments 

(Jhicago — ^A  bill  has  been  intro- 
duced before  the  Board  of  Aldermen 
designed  to  eliminate  censor  appoint- 
ments by  civil  service  and  vest  the 
authority  in  the  hands  of  Mayor 
Thompson.  The  bill  has  been  re- 
ferred to  a  committee  for  action.  Ex- 
hibitors have  not  yet  organized  for 
a  ftand  on  the  proposed  measure,  but 
they  will  probably  oppose  it  as  the 
new  regulation  if  passed  would  make 
thf:  censors  entirely  political.  Mayor 
Thompson's  inayoralty  power  is  ex- 
pected to  be  sufficient  to  make  the 
proposed  statute  a  law. 


$4,550,000  Bond  Issue  On 
Fox  St.  Louis  Theater 

Public  offering  is  being  made  by 
Halsey  Stuart  &  Co.  and  a  group  of 
banking  houses  of  $4,550,000  Fox  St. 
Louis  Theater  Building  first  mort- 
gage fee  and  leasehold  6^  per  cent 
sinking  fund  gold  bonds,  due  Oct.  1, 
1942.  The  Theater  Realty  Co.,  a  sub- 
sidiary of  the  Fo.x  Theaters  Corp., 
has  acquired  the  site  on  Grand  Boule- 
vard and  Washington  Boulevard  on 
which  a  5,000-seat  theater  will  be 
erected. 


"Bob"  Gary  in  New  York 

R.  C.  (Bob)  Gary,  who  recently 
resigned  as  city  manager  for  Schine 
at  Utica,  is  in  New   York. 


Al  Boyd  on  Vacation 

Al  Boyd,  buyer  for  the  Stanley 
organization,  has  left  for  a  five  weeks' 
vacation  at   Hot  Springs,   Ark. 


Pathe  Consolidates  Offices 
Salt  Lake  City — Under  manage- 
ment of  Allan  O'Keefe,  Pathe's  local 
and  Butte  offices  have  been  consoli- 
dated. Butte  now  becomes  a  sub- 
ofilice.  W.  M.  Hughart,  former  man- 
ager, continues  at  Butte  as  short  sub- 
ject sales  manager.  Salesmen  Mc- 
Ehinny  and  Boomer  continue  on  the 
staff  selling  features  and  shorts  re- 
spectively. 


U.  S.  to  Act  Against  Fight 
Picture  Showings  in  Ohio 

Cleveland — Although  state  censors 
passed  the  Dempsey-Tunney  fight 
pictures  for  Ohio  exhibition,  U.  S. 
Attorney  A.  E.  Bernstein  has  an- 
nounced that  all  fight  pictures  ex- 
hibited here  will  be  confiscated.  He 
states  he  is  acting  under  direct  orders 
from  the  Dept.  of  Justice,  to  put  ex- 
hibitors on  record  and  let  a  Federal 
Court  decide  the  case. 

There  has  been  legal  contention 
about  the  exhibition  of  the  Dempsey- 
Tunney  fight  picture  in  Ohio  ever 
since  the  fight  took  place.  Midwest 
Film  Corp.  oi  Akron  and  Frank 
Mantell  of  Dayton  headed  the  exhibi- 
tors' efifort  to  have  the  films  ap- 
proved. 

J.  L.  Clifton,  director  of  education 
and  head  of  the  state  censorship 
boards  refused  to  look  at  the  pictures 
until  ordered  to  do  so  this  week 
by  the  State  Supreme  Court. 

The  State  Supreme  Court  ruled 
that  the  pictures  under  legal  ban  by 
the  censor  board  were  made  within 
the  state,  and  consequently  were 
eligible  for  state  exhibition.  Clifton 
had  contended  that  inasmuch  as  they 
had  no  right  in  the  state,  he  had  no 
right  to  review  them.  Clifton  and 
the  board  passed  the  pictures  on 
Thursday.  Thursday  night  they  were 
shown  in  a  downtown  hou^e.  They 
were  immediately  seized  and  con- 
fiscated. 


Films  Shown  at  Columbus 

Columbus,  O. — One  hour  after  the 
Ohio  censor  board  decided  to  give  a 
favorable  decision  to  the  fight  pictures 
after  a  several  months'  legal  battle, 
the  Dreamland  here  carried  the  reels 
on  its   screen. 


Colebrook   House   Sold 

Colebrook,  N.  H. — The  Halcyon 
has  been  sold  to  H.  Smalley  by  J. 
D.   Fames. 


Cleveland  House  Changes  Hands 

Cleveland — Ed  Schuman  has  sold 
the  Home  Theater,  Wade  Park  Ave. 
to  Mr.  and  Mrs.  Fulton. 


TIFFANY- STAHL  PRODUCTIONS,  INC. 

Announce 

That  they  have  in  the  course  of  production 
a  motion  picture  entitled: 


a 


Marriage  of  Tomorrow^' 

ALL  RIQHTS  PROTECTED 


Milliken  States  Ideals 
to  Better  Films  GrouJ 

Art  with  an  ideal  and  not  the  a:' 
that  is  spelled  with  a  capital  "A" 
the  aim  of  the  motion  picture  indui 
try,  Carl  E.  Milliken,  secretary  of  tl 
Hays  organization,  declared  Saturda] 
in  an  address  before  the  delegates  i 
the  Fourth  Annual  Better  Films  Coi 
ferenceat  the  Waldorf-Astoria.  Th 
screen  is  now  and  will  continue  to  t 
operated  "in  the  interest  of  the  wholt 
some-minded,  decent  people  of  li 
world  who  want  wholesomeness 
their  entertainment  and  an  ideal 
their  art,"   he   added. 


Joseph  Schenck  Carries   P" 
Heaviest  Life  Insuranci 

Additional -insurance    of   $l,OOO,0( 
written    by    Arthur    W.    Stebbins  f(i 
Joseph  M.   Schenck  makes  the  pres 
dent   of  _  United   Artists   the   heaviei 
insured  individual  in  the  industry, 
cording   to    Stebbins,    policies   on 
life    now    totaling    $5,250,000. 
makes    him    also    the    second    la.ov. 
insured  individual  in  the  world,  Ro(j 
man     Wanamaker     being     the    fin 
Adolph  Zukor  and  William  Fox  ea 
carry  insurance  of  $5,000,000. 


Arbitration  Continues  at![.^ 
Standstill  at  Minneapolijriwr 

Minneapolis — Arbitration  still  isilstli 
a  standstill  in  this  territory.  Warned  (w 
has  obtained  a  court  order  preventin  H!(n 
the  board  from  refusing  to  hear  ca<i|  jiilii 
involving  the  company,  but  exbiMpk 
tors  withdrew  from  the  board.  Tbrni 
followed  failure  of  the  company  t 
comply  with  a  decision  of  the  boan   ■-:: 

Meanwhile,  W.  A.  Steffes  head^ 
committee    which   today    will   go  bii" 
fore   the  open  forum  of  the  contrai;,':!^^' 
committee  demanding.  "* 


liliCs' 


VERY     DESIRABLE    OFFICE 

SPACE    FOR    RENT 

Vault   accommodations  and   Project) 

room  on  floor — Inquire 

First    Division    Pictures,    Inc. 
729   Seventh  Avenue  12th  fl<j 


TO-LET 
FLOORS  &  OFFICES  f^' 

VAULT  ACCOMMODATIONS 

218  WEST  42  S 


!StS 

Fri 


AMALGAMATED 
VAUDEVILLE  AGENC— 

Attractions  for 
Picture  Theatres         ' 

Standard    Vaudeville   Acts, 


1600  Broadway,    New  York  Citj|pst 

Phone  Perm.  3580  " 


THC 


lay,  January  31,  1928 


Coast  Wire  Service 


■JXI^ 


fiAlLV 


U"  to  Handle  Mix  Films? 


)UT  FOX  ASSOCIATION 


)  ribution    of    the    four    pictures 

Tom    Mix    has    contracted    to 

1    South    America    will    prob- 

handled  by  Universal. 

-tar   now  is   rounding  out   his 

sociation   with    Fox,    and   will 

a  few  months  for  the  Argen- 

begin    work    under    his    new 


e^ille  Purchases 
(raig's  Wife"  for  Screen 

il     De     Mille     has     purchased 

Kelly's    stage    play    "Craig's 

which  will   probably  be   used 

aehicle  for  Leatrice  Joy.    Clara 

L"ger  is  preparing  the  adaptation 

!  ontinuity. 


Marshall  and  Staff  Move 
:'e  E.  Marshall  and  his  staff  of 
J,    writers  suspended  operations 
;jay  last  week  while  they  moved 
1  new    elaborate    quarters    along 
Row"   at   Fox  studios.     Mar- 
Id  comedy  offices  will  be  de- 
d   to  make  way  for  a   studio 
.<  rant. 


Swain  Joins  Paramount 

n  Swain,  Laboratory  supervisor 
I'O,  has  resigned  in  order  to 
'nramount. 


I  Cava  Directing  Ralston 
ry   La   Cava  is   scheduled  to 
!  story  for  Esther  Ralston,  as 
:tled. 


Plans  for  "La  Paiva" 

i-nt  that  Gloria  Swanson  does 
duce  "La  Paiva,"  United  Ar- 
planning  to  make  the  picture 
ast  including  Rod  La  Rocque, 
\  elez  and  Jetta  Goudal. 


1  St  Nat'l  Signs  Technicians 
I  National  has  signed  six  tech- 
S  on  long  term  contracts  for  its 
photography  department. 


Tests  for  Football  Star 

ny  Friedman,  the  football  star, 
V  taking  screen  tests. 


srling  Contract  Not  Renewed 
itract    of    Ford    Sterling    with 
aount  has  not  been  renewed,  it 
ted. 


Committees  Named  by 
"Wasps"  for  This  Year 

Newly-appointed  committees  of  the 
Woman's  Association  of  Screen  Pub- 
licistSj  already  are  at  work.  Those 
named  are: 

Entertainment:  Beulah  Livingston, 
Helen  Hancock  Mason  and  Carolina 
Wagner. 

Finance:  Dorothy  Meyburg,  "Frank" 
Dillon  and  Lon  Beale  Conklin. 

Membership:  Nancy  Smith,  Helen 
Curley  and   Daphne   Marquette. 

Printing:  Mabel  Brundige,  Virginia 
Kellog   and    Helen    Hunter. 

Round  Robin:  Fanchon  Royer,  Julie 
Lang  and   Margaret   Kimball. 

Publicity:  Nancy  Smith,  retiring 
president. 

It  was  decided  to  hold  a  dinner 
dance  for  the  press  on  March  15th. 
Several  hundred  invitations  will  be 
issued  in  the  near  future  by  the  W. 
A.    S.   P.    S. 


Collins  Preparing  Script 

Pierre  Collins  is  doing  script  of 
Lew  Cody's  new  starring  film  for 
M-G-M. 


Boylan  Planning  Eastern  Visit 
Upon  completion  of  "The  Red 
Dancer  of  Moscow,"  which  he  is 
scheduled  to  title,  Malcolm  Stuart 
Boylan  will  go  East  for  a  month  as 
the  guest  of  the  Fox  company.  The 
purpose  is  to  get  a  line  on  several 
plays  in  particular  which  he  will  prob- 
ably have  to  title  next  season  in 
screen  form. 


Making  Del  Rio  Adaptation 

Finis  Fox  has  been  assigned  adap- 
tation of  "The  Bear  Tamer's  Daugh- 
ter," which  is  to  be  Dolores  Del  Rio's 
first  picture  as  a  United  Artists'  star. 
Edwin  Carewe  will  produce  and  di- 
rect. The  story  is  by  Konrad  Ber- 
covici. 


Leni  on   Vacation 

Paul    Leni,    having    completed    the 

direction  of  "The  Man  Who  Laughs" 
for  Universal,  is  spending  a  brief 
vacation  motoring  through  northern 
California. 


Crosland  Returns 

n    Crosland    has    returned    from 
:ti   York     where     he     enjoyed     a 
I's   stay. 


Ei^rrast   to    Make    Next    Vidor 
his    return   to    Hollywood,    H. 
iibadie     D'Arrast     will     direct 
lie  Vidor's  next  picture. 


T-S  Assigns  Landis 

Cullen  Landis  has  been  added  to 
cast  of  "The  Devil's  Skipper,"  which 
Tiffany-Stahl  is  adapting  from  a  story 
by  Jack  London.  Mary  McAllister 
plays  opposite  in  a  cast  including: 
Belle  Bennett,  Malcolm  McGregor, 
Montague  Love,  Frank  Leigh  and 
Gino  Corrado.  John  G.  Adolphi  is 
directing. 


Two   Scenarists   Signed 

Jerome  W.  Wilson  and  his  wife, 
Agnes  Pat  McKenna  have  been  added 
to  the  Tiffany-Stahl  scenario  staff. 


Betty  Brown  Collaborating 

Betty  Brown  is  collaborating  with 
De  Mille  on  "Tenth  Avenue."  Miss 
Brown  titled  "A  Blonde  for  a  Night." 


First  Nat'l  Negotiating 
for  Brook's  Contract 

First  National  is  negotiating  with 
Paramount  to  take  over  Clive  Brook's 
unexpired  contract. 


Heerman  Completes  "Love  Hungry" 

Victor  Heerman  has  completed  di- 
rection of  his  second  picture  for  Fox, 
"Love  Hungry,"  in  which  Lois 
Moran  is  starred.  The  story  was 
written  by  Heerman  in  collaboration 
with  Randall  H.  Faye,  and  Heerman 
is  now  engaged  in  cutting  and  writ- 
ing the  temporary  titles  for  the  pic- 
ture. 


Menjou    Enjojring    Brief    Vacation 

Adolphe  Menjou  is  enjoying  a  va- 
cation of  two  weeks  before  starting 
work  on  his  next  production  which  is 
to  be  "Super  of  the  Gaiety,"  a  story 
by  Alfred  Savoir.  Hobart  Henley 
will   handle   the   megaphone. 


Alexander  Korda's  Next 

"The  Yellow  Lily,"  starring  Billy 
Dove,  will  be  Alexander  Korda's  next 
directorial  effort  for  First  National. 
It  is  an  original  by  Lajos  Biro,  who 
just  recently  signed  a  new  long  term 
contract   with    First    National. 


Grant  Added  to  La  Rocque  Cast 

Lawrence  Grant  has  been  cast  in 
"Hold  'Em  Yale,"  which  E.  H.  Grif- 
fith is  directing  for  Cecil  ^.  De  Mille, 
with  Rod  La  Rocque  starred. 


Added  to  "Sporting  Age"  Cast 
Holmes  Herbert  has  been  cast  op- 
posite Belle  Bennett  in  "Sporting 
Age,"  which  Erie  C.  Kenton  is  di- 
recting for  Columbia.  Josephine 
Borio  and  Carroll  Nye  are  in  the 
cast.  Armand  Kaliz  wrote  the  story 
which  Elmer  Harris  adapted.  Peter 
Milne  wrote  the  continuity. 


Allan  Dwan  to  Direct 

Production  for  Kane 

Allan  Dwan  will  start  work  on 
"Satan's  Bushel,"  adapted  from  Ca- 
ret Garrett's  story.  It  will  be  a  Rob- 
ert Kane  production. 


Niblo    Completes    Production 

Fred  Niblo  is  filming  the  closing 
sequences  of  his  current  Ronald  Col- 
man-Vilma  Banky  production  at  the 
United  Artists  lot.  A  company  of 
over  7,300  extras  have  been  busily 
engaged  for  the  past  few  days  on  the 
lot  in  a  tremendous  castle-charging 
scene.  The  production  was  filmed 
under  the  title  of  "Leatherface,"  but 
it  is  doubtful  whether  this  will  be 
the  releasing  title.  The  name  "Lov- 
ers By  Command,"  too,  has  been  dis- 
carded. 


,    Cobb    Succeeds    Beresfofd^--^ 

I^on  Cobb  has  been  promoted  to 
position  of  story  editor  for  Universal, 
fol^wing  resignation  of  Frank  S. 
Beresford. 


"Crooks  Can't  Win"  Completed 

Production  of  "Crooks  Can't  Win" 

at    FBO    has   been    completed.      Sam 

Nelson,    Ralph    Lewis,    Thelma    Hill 

and  Joseph  E.  Brown  were  featured. 


Gene  Towne  Completes  Titling 

Gene  Towne  has  completed  the  tit- 
ling of  "Flying  Romeos,"  which  Mer- 
vyn  LeRoy  directed  for  First  Na- 
tional. Towne  also  adapted  "Ladies 
Night  in   a  Turkish   Bath." 


Dorothy   Gray   Assigned    Lead 

Dorothy  Gray,  five  year  old  Span- 
ish dancer,  has  been  engaged  to  play 
the  child  lead  in  "The  Red  Dancer 
of  Moscow,"  with  Dolores  Del  Rio 
and  Charles  Farrell,  now  in  produc- 
tion at  the  Fox  studios  under  the 
direction  of  Raoul   Walsh. 


KARL  STRUSS 

A.  S.   C. 
Chief  Cinematographer 

D.  W.  Griffith  Productions 


Current  Release 


(( 


DRUMS  OF  LOVE 


1 1 


NOW  AT  THE  LIBERTY  THEATRE.   NEW  YORK 


"Sunrise' 


"Ben  Hur" 


THE 


DAILY 


Tuesday,  January  31,1 


Arbitration,  Playdate 
Clause  as  Big  Issues 

(Continued    from    page    1) 

points  won  at  the  Trade  Practice  Con- 
ference shall  be  the  starting  point, 
from  where  negotiations  will  begin. 

Arbitration  rules  will  cause  consid- 
erable fuss,  it  is  expected.  This  was 
indicated  at  a  meeting  of  unaffiliated 
exhibitors  yesterday.  At  this  meet- 
ing it  was  decided  that  Nathan  Yam- 
mins,  member  of  the  committee,  and 
J.  Louis  Rome,  alternate  for  Chair- 
man R.  R.  Biechele,  will  furnish  the 
legal  advice  needed  by  the  unaffil- 
iated exhibitor  members.  Genefal 
discussion  was  held  at  the  meeting 
provided  over  by  R.  F.  Woodhull. 
Rembusch,  who  called  the  meeting 
which  about  20  attended,  explained 
it  was  to  prepare  a  plan  of  action. 

Among  those  present  at  the  meeting 
were:  W.  A.  Stefifes,  H.  M.  Richey, 
Anthony  Jim,  Fred  Herrington,  Joe 
Walsh,  Glejin  Cross,  A.  Julian  Bry- 
lawski.  Pete  Wood,  J.  B.  Clinton, 
William  (Bill)  Sweeney  and  members 
of  the  committee. 

There  is  some  talk  of  appointing 
two  chairmen  to  handle  the  commit- 
tee for  the  purpose  of  maintaining  a 
semblance  of  parliamentary  procedure. 


K-A  Denies  Dickering 
for  Poli  Circuit 

{Continued    from   page    1) 
not  be   taken   up,   it   is   reported. 

Schoolman  and  his  associates  last 
September  posted  $400,000  to  bind 
the  deal,  which  was  to  have  been 
closed  by  Jan.  1.  However,  when  the 
first  of  the  year  approached,  the  time 
was  extended  to  enable  Shoolman  to 
raise  about  $5,000,000  in  cash.  Two 
weeks  ago,  Shoolman,  in  an  inter- 
view stated  the  deal  would  be  closed 
by  the  end  of  January. 

Unexpected  action  of  Keith-Albee 
in  declaring  its  vaudeville  franchise 
would  be  considered  cancelled  as 
soon  as  the  circuit  passed  from  Poli 
control,  held  up  proceedings,  with 
K-A  announcing  a  proposed  invasion 
of  New  England,  in  association  with 
the   Stanley   Co.  of  America. 


New  Firm  Formed  to  Take 
Over  A.  H.  Blank  Houses 

(Continued   from    page    1) 
is   president   of   the   company;    J.   W. 
Denman,   secretary  and   treasurer. 

Theaters  included  in  this  new  plan 
are  Rialto  at  Ft.  Dodge,  Palace  and 
Bijou  at  Mason  City,  Rialto  at  Bur- 
lington, Englert  and  Garden  at  Iowa 
City,  Rialto  at  Boone,  Strand  and 
Rialto  at  Clinton,  and  the  Lincoln  at 
Chariton.  Weinberg  is  also  president 
of  the  Commonwealth  Theaters  Corp., 
with  three  theaters  at  Ames,  two  at 
Albia,  one  at  Moline  and  one  at 
South    Omaha. 

The  new  corporation  will  have  no 
connection  with  the  Blank-Publix 
houses  operating  in  several  Iowa  and 
Nebraska   cities. 


Elmer  Harris  in  New  York 

Elmer  Harris,  recently  appointed 
scenario  editor  for  Columbia  Pic- 
tures, is  in  New  York  for  a  series 
of  conferences  with  Joe  Brandt  and 
Jack  Cohn,  regarding  next  season's 
program. 


FOX  INVADING  SOUTH 
WITH  ATLANTA  HOUSE 


Atlanta — Marking  advent  of  Fox 
into  the  South,  in  what  is  expected 
to  be  a  campaign  of  theater  acquisi- 
tion, a  21  year  lease  has  been  signed 
on  the  theater  which  is  to  be  housed 
in  the  new  Shrine  building.  Peach- 
tree  St..  at  Kimball.  Work  on  the 
theater,  which  is  to  cost  $2,000,000, 
will  be  started  within  four  weeks, 
with  the  house  slated  to  be  com- 
pleted in  a  year. 

There  is  considerable  speculation 
locally  over  the  ai?ect  this  house  will 
have  on  the  situation,  for  the  city  is 
regarded  as  already  overseated.  The 
new  theater  will  be  ten  blocks  from 
the  center  of  the  citv.  It  will  seat 
5,000. 


$2,000,000  Loss  for 
Newsreels  in  Year 

(Continued  from  Page  1) 
full  year  will  show  a  loss  on  news- 
reel  revenue  of  an  estimated  $2,000,- 
000  to  the  six  producers  of  newsreels, 
Capt.  G.  McL  Baynes,  producer  of 
Kinograms.  stated  in  an  interview 
here. 

Newsreel  producers  now  are  spend- 
ing around  $120,000  weekly  to  do  a 
gross  business  of  not  more  than  $110,- 
000,  he  declared,  stating  this  does 
not  include  cost  of  distribution,  which 
is  about  30  per  cent,  nor  the  cost  of 
producing   specials. 

New  business  created  by  the  keen 
competition  resulting  from  the  added 
number  of  newsreels  does  not  amount 
to  more  than  ten  per  cent,  with  an 
additional  five  per  cent  in  overlapping 
bookings  or  contracts. 

At  the  peak  of  cancellations,  Kino- 
grams dropped  $8,000  per  week  in 
gross,  under  the  average  figure  for 
the  period  prior  to  July  1,  and  by 
Dec.  31,  had  recovered  more  than  $5,- 
000  of   the  amount,   the   captain   said. 


Fulton  to  Handle 

German  Projector? 

(Continued  from  page  1) 
would  retail  at  a  price  slightly  higher 
than  that  of  either  the  three  Amer- 
ican machines.  The  company  manu- 
facturing the  projector,  at  one  time 
planned  a  factory  in  America,  but 
abandoned  the  plan. 


No  Change  to  be  Made  in 
Operation  of  Saxe  Chain 

Milwaukee — No  change  is  to  be 
made  for  the  present  in  the  43  the- 
aters of  the  Saxe  chain,  which  passed 
to  control  of  Fox  in  the  Wesco  deal. 
The  Saxe  houses  will  continue  to  be 
operated  by   Midwesco  Theaters. 


David  Weshner  With  Stanley 

David  Weshner  has  been  appointed 
as  advertising  and  publicity  director 
of  the  new  Stanley  which  is  sched- 
uled to  open  in  Jersey  City  some  time 
in  March.  The  house  seats  5,000, 
which  makes  it  the  largest  in  the 
Stanley-Fabian  chain  of  65  houses  in 
New  Jersey. 


Elect  Officials  of 
K-A-Orpheum  Merger 

(Continued   from   page    1) 

of  common  stock  outstanding  of  an 
authorized  amount  of  2,000,000  shares. 
The  company  has  been  recently  in- 
corporated in  Delaware  to  acquire 
all  of  the  outstanding  stock  of  the 
B.  F.  Keith  Corp.,  Greater  New  York 
Vaudeville  Theaters  Corp.  and  the 
Vaudeville  Collection  Agency,  at 
least  80  per  cent  of  each  class  of 
stock  of  the  B.  F.  Keith-Albee  Vau- 
deville Exchange,  and  at  least  80  per 
cent  of  the  common  stock  of  the 
Orpheum  Circuit,  Inc.,  whose  pre- 
ferred stock  will  remain  unchanged. 

The  Keith  circuit  numbers  46  the- 
aters, including  seven  under  con- 
struction, owned  or  leased  by  wholly- 
owned  subsidiaries,  and  in  addition 
115  theaters  owned,  leased  or  oper- 
ated by  affiliated  and  less  than 
wholly-owned  subsidiary  companies. 
Work  already  has  begun  on  co-or- 
dinating the  various  departments  of 
the  two  merged  organizations. 

Other  officers  of  the  board  of  di- 
rectors in  addition  to  Albee,  Heiman 
and  Murdock  are  E.  G.  Lauder,  Jr., 
Walter  P.  Cooke,  Maurice  Goodman, 
J.  Henry  Walters,  B.  L.  Heidings- 
feld,  Lee  Shubert,  Joseph  M.  Finn, 
Herman  Fehr,  G.  L.  Kohl,  Frank 
Tate,  Mark  A.  Luescher,  Reed  A. 
Albee  and  Mvron   Robinson. 


Ted  Doner  on  Coast 

Ted  Doner  has  joined  the  Fanchon 
5:   Marco  circuit  on  the  West  Coast. 


Ordeal  Averted  In 
Texas  'Trust'  <=■ 

(Continued    from    page    1) 

anti-trust  action  against  severa' 
ture  companies,  sets  at  rest,  fol 
time  being,  at  least,  a  move  i 
was  likely  to  be  a  "sensational 
deal"  for  the  trade,  states  "^l 
Journal." 

"The  action  also  establishes  o 
two  things,"  the  publication  s 
"Either  the  investigations  of  th 
partment  convinced  them  that 
is  no  need  in  the  industry  to 
tect  the  public  interest  in  the  ii 
try,  in  any  such  cases,  or  thai 
chances  of  success  were  too  re 
to  be  accomplished.  In  either 
it  substantiates  to  a  great  degre 
action  of  the  M.  P.  T.  O.  of  1 
in  withdrawing  from  such  an  ef 


Cleveland  Film  Me 
Disagree  On  1 

(Continued   from   page    1) 

control    is    not    at    all    alarming,|j 
contends.     "Quite  the  contrary, 
ernment    control    would    be    an| 
provement    over   present   metho|| 
conducting  the  industry." 

Desberg    holds    that    the    indl| 
can  work  out  its  own  salvation 
out    any    outside    interference, 
chief  objection   to   the   bill   is   th| 
is    not   constructive.    "The    Brook 
bill  prohibits,  it  does  not  propose 
thing."   said  Desberg. 


DINNER-DANCE 


AND 


ENTERTAINMENT 

TO  BE  GIVEN  BY 

Motion  Picture 
Theatre  Owners 

OF  E.  Penna.,  S.  N.  J.  &  Del. 
SUNDAY,  FEBRUARY  5,  6:30  P.  M. 

AT  THE 

CRYSTAL  BALL  ROOM 
BENJAMIN  FRANKLIN  HOTEL 

PHILADELPHIA 


Subscription 
$7.50  per  person 


Reserve   through 

Geo.  P.  Aarons,  Secretary 

301  N.  13th  St. 

Philadelphia,  Pa. 


Hotel   reservations   will   be   made   for   out-of-town] 
guests  through  the  Secretary. 


IpNEWSPAPER 


k-- 


ULTHE  NEWS 
ALL  THE  TIME 


1  XLIII     No.  27 


Wednesday,  February  1,  1928 


Price  5  Cents 


\e  Year  Book 

By  JACK  ALICOATE 

UT  this  week  the  1928 
FILM  DAILY  YEAR 
BOOK  will  contain  over 
housand  pages  of  statisti- 
id  informative  data,  more 
ate  in  comprehensiveness 
etail  than  ever  before.  This 
le  will  be  the  tenth  annu- 
ition.  Its  progress  is  a 
il  reflection  of  the  progress 
great  industry  it  repre- 
Over  two  thousand  men 
vomen  have  helped  make 
mtents  of  this  book  accu- 
nd  reliable.  It  has  become 
cognized  authority  on  film 
•s.  Truly  an  international 
opedia  of  the  motion  pic- 
idustry. 

mdy  Reference  Guide 

value  of  the    FILM   DAILY 

BOOKS  is  manifested  in  the 
lat  they  are  on  the  desk  of 
ally  every  executive  in  every 
of    pictures.     The    editorial 

s  is  the  work  of  years  of  com- 
sive     and     efficient     endeavor. 

compiling  of  statistics  and  in- 
ion  the  entire  industry  has  en- 
tically  co-operated.  Each  year 
ganization  has  the  opportunity 
ing  the  book  bigger  and  bet- 
erhaps  that's  why  we  get  such 

out  of  doing  it. 

Its  Contents 

t  pages  of  smallest  size  type 
lessary  for  its  editorial  index, 
in  pictures  it's  in  the  YEAR 
Production  is  fully  covered 
listribution  and  exhibition.  A 
ancial  section  more  complete 
'er  before.  A  ready-made  ex- 
on  guide  for  the  busy  show- 
A  foreign  section  of  over  sixty 
A  complete  Hst  of  theaters 
_ains.  These  arc  but  pebbles 
ine  that  contains  thousands  of 
nuggets  of  information. 


Advertising 


last  but  not  least,  close  to  four 
1  pages   of   advertising  repre- 

over  five  hundred  individual 
>ers  are  represented  in  this 
This  list  of  space  buyers  com- 
ivery  company  and  ninety  per 

the  individuals  of  importance 

res.     If  you  are  in  the  motion 

business     anywhere     in     the 

t  is   as   necessary  for  you  to 

1928  YEAR   BOOK  as  it  is 

a  desk. 


THREAT  OF  BROOKHART  BILL  TO 
BE  USED  TO  GET  CONCESSIONS 


Stefles  to  Fight  For  Brookhart  Bill 

Chicago — Nation-wide  pool  of  exhibitor  sentiment  on  the  Brook- 
hart  bill,  which  he  is  convinced  will  evidence  a  strong  preponderance 
of  sentiment  in  favor  of  the  bill,  will  be  made  by  W.  A.  Steffes, 
Northwest  exhibitor  unit  leader,  regardless  of  any  action  on  block 
booking  taken  here. 

Steffes  is  convinced  that  only  through  passage  of  the  Brookhart 
bill  can  the  reUef  he  says  exhibitors  need  be  assured,  and  will  refuse 
to  abandon  the  campaign  plaimed. 


SEEK  TO  WITHDRAW  FROM 
WESCO  OPERATING  DEAL 


Chicago — Balaban  &  Katz  officials 
left  for  New  York  yesterday  to  work 
out  operating  details  in  efforts  ex- 
pected to  be  made  to  divorce  Publix 
houses  from  the  Wesco  pool,  in  which 
they  now  are  included  by  virtue  of 
long-term  operating  agreements  with 
West  Coast  Theaters. 

Separate  efforts,  it  is  understood, 
are  to  be  made  to  divorce  Loew  and 
United  Artists  houses  from  the  pool. 
These  moves  are  due  to  the  deal 
which  gave  Fox  control  of  the  Wesco 
holdings. 


No  Deal  for  F.  &  R.  Chain 
Pending,  Finkelstein  Says 

No  deal  involving  the  Northwest 
Theater  Circuit  (Finkelstein  &  Ru- 
ben), Minneapolis,  is  pending,  nor  is 
any  under  consideration,  according 
to  M.  L.  Finkelstein,  who  with  Mrs. 
{Continued    on    page    8) 


FOX  PLANS  CHICAGO  AND 
MILWAUKEE  THEATERS 


Chicago — William  Fox,  it  is  re- 
ported, is  to  visit  here  regarding  the 
receivership  of  the  Ascher  circuit,  and 
also  to  negotiate  additional  neighbor- 
hood   theaters. 


Milwaukee — William  Fox  is  to  visit 
this  city  to  inspect  his  holdings  in 
the  Midwesco  chain,  which  is  wholly- 
owned  by  Wesco,  control  of  which 
Fox  recently  obtained,  and  to  build 
a  new  theater  on  the  site  of  the  But- 
terfly. 


Further  Delay  on  Ticket 
Tax  Repeal  Indicated 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Indicating  more  de- 
lay in  bringing  about  repeal  of  the  tax 
on  admissions  up  to  $1,  which  is 
part  of  the  pending  tax  bill,  Presi- 
(Continued    on    Page    8) 


Sen.  Brookhart  Hits  Statement 
Bill  Provides  Federal  Control 


POLI  DENIES  DEAL  OFF; 
SAYS  TODAY  IS  DEADLINE 


New  Haven,  Conn. — Denial  that 
the  deal  is  off  for  purchase  of  his  cir- 
cuit by  the  Boston  syndicate  headed 
by  Max  Shoolman,  is  made  by  Syl- 
vesf.er  S.  Poll,  who  says  today  is 
deadline  for  closing  of  the  deal. 


Repudiation  of  statement  attributed 
to  him  that  his  bill  provides  for  gov- 
ernment control  of  the  industry  is 
made  by  Sen.  Brookhart,  in  a  tele- 
gram to  the  T.O.C.C,  New  York. 

"Woodhull  does  not  quote  me  ac- 
curately," the  senator's  telegram 
states.  "This  bill  does  not  purport 
to  do  anything  but  to  stop  blind 
booking,  block  booking  and  discrim- 
ination against  the  independents.  It 
makes  these  things  criminal  and  the 
{Continued    on    page    8) 


Distributors    Conciliatory; 

Committee  Has  Power  of 

Final  Decisions 

By  MAURICE  KANN 

Chicago — Threat  of  passage  of  the 
Brookhart  bill,  is  expected  to  be  used 
as  a  means  of  persuasion  by  unaffili- 
ated exhibitors  to  get  what  they  want 
in  the  contract  meeting,  which  swings 
into   its  stride  today. 

Opening  of  today's  meeting  will 
find  distributors  in  a  conciliatory 
frame  of  mind,  standing  ready  to 
agree  to  any  demands  they  consider 
reasonable. 

Decisions  made  by  the  committee 
here  will  be  final,  with  the  committee 
having  full  power  to  act.  This  means 
that  the  contract  as  drafted  will  not 
be  referred  back,  but  that  the  form 
adopted  will  be  the  one  which  goes 
to  the  Federal  Trade  Commission  for 
approval.  The  open  forum  adjourned 
early  and  the  committee  proper 
swung  into  action  immediately. 

Unanimous  adoption  of  the  unit 
(Continued    on    Page    7) 

$102,800|I0SPENT  ON 
'27  COAST  PRODUCTIONS 


Los  Angeles — New  productions  in- 
volved an  outlay  of  $102,800,000,  in 
southern  California  alone  during  1926- 
27,  according  to  Joseph  M.  Schenck. 
This  is  an  increase  of  25  per  cent 
over  the  previous  year. 

Capital  invested  in  the  industry  in 
(.Continued    on   Page   7) 


Campaigns  On 

Chicago  —  Producer-distribu- 
tors have  set  in  motion  machin- 
ery ^o  combat  the  Brookhart 
bill.  Salesmen,  exchange  man- 
agers, and  affiliated  exhibitors 
all  are  placing  themselves  on 
record  petitioning  congressmen 
to  vote  against  the  measure. 

Conversely,  state  organiza- 
tions are  appealing  to  the  pub- 
lic to  voice  approval  of  the 
measure,  through  blanks  dis- 
tributed, argument  being  ad- 
vanced that  block  booking 
causes  poor  pictures  to  be 
saddled  on  the  public. 


tHC 


:%g^ 


DAILV 


Wednesday,  February 


foL  XLIII  No.  27  Wednesday.  Feb.1,1928  .Price  5  Cents 


lOHN  tt.  ALICOATE 


Publisner 


Published  daily  except  Saturday  and  hohdays 
at  1050  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
tecond  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
jf  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
610.00  one  year;  6  months,  $5.00;  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  OAILY,  1650  Broad 
way,  New  York.  N.  Y.  Phone  Circle  4736 
4737-4738  4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— l.ichthildhuehne.    Friedrichstrasse.    225. 


Financial 


Am.  Seat.  Vtc . . . 
•Am.  Seat.  Pfd. . 
•Balaban  &  Katz  . 
*Bal.  &  Katz  Vtc. 
tCon.  Film  Ind... 
tCon.  Film  Ind.Pfd. 
Eastman  Kodak  . . 
East.  Kodak  Pfd .  . 
tFilra  Inspection  . . 
First  Nat  "I  Pfd.  .. 
Fox  Film  "A"  . . . 
tFox  Theaters  "A". 
•Intern'l  Project.  . 
ttKeiths   6s   46    ... 

Loew's,    Inc 

ttLoew's,  6s  41ww. 
tt  Loew's, 6s41x-war. 

M-G-M    Pfd 

*M.  P.  Cap.  Corp.. 
Pathe  Exchange  . . 
Pathe  Exch.  "A"  .  . 
ttPathe  Exch.  7s37 
Paramount  F-L  — 
'Paramount  Pfd.  . . 
ttPar.Bway.S'^sSl. 
**Roxy  "A"  . . . . 
**Roxy  Units  . .  . . 
**Roxy    Common    . . 

Skouras    Bros 

Stan.  Co.  of  Am. . 
tTrans-Lux  Pictures 
**United  Art.  Com. 
••United  Art.  Pfd. 
•tUniv.  Pictures  . . 
Univ.  Pict.  Pfd. . . 
tWarner  Bros.  .  . . 
Warner  Bros.   "A". 


High    Low    Close 


40 

40 

40 
48 
67  J< 
73H 

18'4 

18 

18 

23^8 

23 

23 

164 

164 

164 

130 

129« 

130 

4« 

4 '4 

47^ 

106 

10554 

106 

S3H 

82^ 

83H 

20H 

20H 

20  H 
10 
100 

100 

100 

em 

61 

61 

1077^ 

1077^ 

107% 

1005/^ 

100/2 

100 /j 

26 

25W 

2SVi 
8 /a 

3'/« 

3 

3H 

14 

13H 

14 

80 

80 

80 

113 

112 

11234 
12m 

102M 

1025/8 

io2y. 

27 
29 

6H 
40 

■4J4 

15 

85 

98  ji 
14H 
23 


25 
27 

6 
39 

"ah 

14 
80 

97J4 

UH 

23 


SOJi 
4J4 


23  «4 
97V4 

23 


Sales 
200 


800 

800 

100 

30 

300 

300 

900 

1,000 

.... 

3,300 

4 

8 

400 

'766 

1,700 

2 

2,700 

"io 


500 


20 
100 
800 


•Last  Prices  Quoted    ••Bid   and   Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley  in   Philadelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant     1040 


Growth  of  Loew's  Shown 
In  Financial  Analysis 

Financial  highlights  of  the  develop- 
ment of  Loew's.  Inc.  since  the  time 
the  late  Marcus  started  a  penny  ar- 
cade in  Cincinnati,  are  covered  in  de- 
tail by  "The  Wall  Street  News," 
showing  the  steady  growth  in  in- 
come. The  exceptional  progress  of 
the  company  is  noted  in  comparison 
of  gross  income  of  $18,000,000  in 
1921  with  $79,500,000  reported  in  the 
period  ended  last  August.  Net  in- 
come increased  from  $1,800,000  in 
1921  to  $6,700,000  in   1927. 

In  1926  and  1927  extra  dividends 
of  $1  a  share  were  declared  after  the 
end  of  the  company's  fiscal  year.  It 
is  believed  by  interests  close  to  the 
company  that  the  regular  rate  of  $2 
annually,  with  yearly  extras  of  $1  a 
share,  will  be  continued  for  the  pres- 
ent. During  the  pas_t  week  the  di- 
rectors declared  an  initial  quarterly 
dividend  of  1.62^^  a  share  on  the 
new  $6.50  cumulative  preferred  stock. 


Buchowetzki  Goes   to   Europe 

Dimitri  Buchowetzki,  director,  is 
aboard  the  Albert  Ballin,  bound  for 
Europe  on  a  vacation  trip  of  several 
weeks.  It  is  his  first  visit  abroad 
since  coming  to  this  country  three 
years  ago.  He  expects  to  visit  Ber- 
lin,   Paris   and   London. 


Mike   Gljmn  Adds  Another 

Raising  to  eight  the  total  of  his 
theaters  in  Suffolk  County,  Long 
Island,  Mike  Glynn  has  purchased 
the  Garden  at  Southampton,  and  will 
remodel  it  into  a  house  seating  1,800. 


Reopening  Liberty,  Seattle 

Seattle — The  Liberty,  which  West 
Coast  closed  recently,  will  be  reopen- 
ed in  a  few  days  by  Louis  Gold- 
smith who  will  operate  it  indepen- 
dently on  a  popular  priced  basis,  it 
is  stated.  Louis  will  make  no  state- 
ment at  present  concerning  the  mat- 
ter. For  many  years  he  operated  the 
Soc/ety   on    Broadway. 


"U"  to  Release  Dupont  Special 

Universal  will  release  "Love  Me 
and  the  World  Is  Mine"  on  March  4, 
directed  by  E.  A.  Dupont,  director 
of  "Variety."  May  Philbin  and  Nor- 
man Kerry  are  co-featured.  In  the 
cast  are  Betty  Compson,  H.  B.  Wal- 
thall, Mathilde  Brundage,  Albert 
Conti,  Martha  Mattox,  Charles  Sellon, 
George  Siegmann  and  Robert  Ander- 
son. 


BRILL  FORMS  COMPANY 
FOR  UFA  DISTRIBUTION 


Brilliant  Distributing  Corp.  has 
been  formed  by  David  Brill,  former 
New  York  branch  manager  of  Tiffany- 
Stahl,  for  the  distribution  of  Ufa 
productions  in  the  eastern  territory 
under  a  five  year  contract,  negotiated 
with  Frederick  Wynne-Jones,  presi- 
dent of  Ufa  Films,  Inc.  of  the  United 
States. 

The  territory  that  Brill's  organiza- 
tion will  control  covers  New  York, 
New  Jersey,  Pennsylvania,  Massa- 
chusetts, Connecticut,  Vermont, 
Rhode  Island,  Maine,  Delaware,  Vir- 
ginia and  the  District  of  Columbia. 
For  the  current  year  the  company  will 
release  the  following  Ufa  features: 
"The  Modern  Du  Barry,"  "Jealousy," 
"Two  Brothers,"  "Dance  Fever," 
"Streets  of  Algiers"  and  "The  Hypo- 
crite." Exchanges  are  being  organ- 
ized in  key  cities  of  the  eastern  terri- 
tory. Headquarters  will  be  at  729 
Seventh  Ave.,  New  York.  Negotia- 
tions for  Brill  in  closing  the  deal 
were  handled  by  Louis  Nizer,  at- 
torney and  executive  secretary  of  the 
New    York    Board   of   Trade. 

In  confirming  the  announcement, 
Wynne-Jones  stated  that  his  organ- 
ization had  also  closed  a  deal  with 
Bernard  Lichtig  of  Los  Angeles  for 
distribution  of  the  Ufa  product  on 
the  Coast.  Negotiations  are  pending 
for  distributing  rights  in  other  terri- 
tories. 


Hornblow  to  Coast 

Arthur  Hornblow,  Jr.,  chief  pro- 
duction executive  for  Samuel  Gold- 
v/yn,  has  returned  to  Hollywood. 
While  in  New  York  he  secured  op- 
tions on  19  scenarios,  both  originals 
ond  adapted  works,  and  from  these 
starring  vehicles  for  Ronald  Colman 
and   Vilma   Banky  will  be   selected. 

No  Sunday  Shows  at  Opportunity 

Opportunity,  Wash. — Sunday  shows 
were  voted  down  unanimously  with 
a  total  of  77  votes  cast. 


H 


OR  L  A  C  H  E 


R 


DELIVERY    SERVICE 

Trucks  leave  daily  from  New  York  {or 
Trenton,  N.  J.,  Philadelphia,  Pa.,  Wil- 
mington, Del.,  Washington,  D.  C, 
Baltimore,  Md.,  Richmond  and  Nor- 
folk, Va. 

Overnight  Service  at  Exprest  Rates 

692  Eleventh  Avenue 
Tel.   COLumbus  3774 


EVERYTHING  NEW  but  the  PERSONNEL 


GEORGE 

own  and  operate  the 


"DOC"  HENLEY  -  GEORGE  HEINZ 
ERNEST  STERN 


161  HARRIS  AVE.,   LONG  ISLAND  CITY,  N.  Y. 

NEGATIVE  DEVELOPING,  PRINTING  AND  TITLES 

by  men  who  achieved    outstanding    reputations    through    their    superb 

workmanship. 

We  solicit  your  work — and  guarantee  exceptional  quality  and  prompt 

service.  Phone  Hunterspoint  9097 


Lefkowich  Plans  Tenil 
Theater  in  CIev(| 

Cleveland — Max  Lefkowich,  I 
of  a  chain  of  nine  suburbans,  has| 
a  new  theater  to  be  built 
Euclid  East  105th  St.  districl 
East  of  Keith's  East  105th  !l 
will  have  1,200  seats,  and  wil 
a  straight  picture  policy,  witi 
weekly  changes.  Lefkowich  oil 
contract  for  15  years  at  rentahl 
ing  from  $15,000  to  $18,000  I 
including  the  lobby  entranJ 
Euclid  Ave.  The  theater  v1 
erected  by  the  Stones,  and  \|j 
designed  by  Morris  and  Wei 
Work  will  be  started  in  Fell 
and  the  theater  completed  by  J 


CaU 
WAFILMS,  Inc. 

Walter  A.   Futter,   Pres. 
for 

Library  Stock  Scenes 

New   York  HoH] 

130  W.  46th  St.       c/o  Leon  Schlesiii 
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If  You  Are  in  the 


by 


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APPARATUS 

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MONEY 

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!sday,  February  1,  1928 


DAILV 


Coast  Wire  Service- 


diking  Film  for  Gloria  ? 


t  BEING  SOUGHT  FOR 
INEGRAPHONE  VEHICLE 


Swanson,  who  is  transfer- 
(luction  activity  to  the  FBO 
eing  sought  to  appear  in  a 
to  be  made  with  Kinegra- 
alking  film  device   sponsored 

idio  Corp.  of  America,  Gen- 
lectric  and  Westinghouse. 
iree    firms    recently   acquired 

St    in    FBO. 

n  Le  Baron,  FBO  produc- 
d,  is  expected  to  return  to- 
prepared  to  begin  produc- 
talking  pictures.      Some  time 

as  reported  he  was  to  super- 
ria's  next  picture. 


^    tl 


t  Chattertan  Signed 
^Adolphe  Menjou  Film 

It  Chatterton  has  been  signed  by 
I  Hint  to  play  opposite  Adolphe 
1  in  "Super  of  the  Gaiety," 
1  Hobart   Henley  will  direct. 

\rf Renville    Preparing    Script 

d  McConville  is  working  on 
t  of  "The  Whip"  to  be  pro- 
First  National.  Sam  Rork 
vising.  McConville  recently 
d  "It's  All   Greek  to   Me." 


iay   McAvoy   in   Playlet 

a    month's    vacation    in    the 
[ay  McAvoy  has  been  assign- 
he   star   role   of   a   Vitaphone 
playlet    titled    "Sunny    Cali- 
Miss    McAvoy    is    at    work 
skit    under    Bryan    Foy's    di- 
heading    a    cast    which    in- 
diehard  Carle  and  Neely  Ed- 
The  comedy  was  written  by 
.  lerbert  and  Murray  Roth. 


4  PICTURES  ON  YEAR'S 
SCHEDULE  OF  HERCULES 


Four  pictures  will  be  made  this 
year  by  Hercules  Film  Prod.,  headed 
by  Peter  Kanellos.  These  will  be 
offered  on  the  independent  market 
by  Frank  R.  Mattison,  company  rep- 
resentative, who  now  is  on  a  tour  of 
keys  of  the  United  States  and 
Canada.  "The  Little  Wild  Girl," 
first  of  the  series  has  been  completed. 
Its  cast  includes  Lila  Lee,  Cullen 
Landis,  Frank  Merrill,  Sheldon  Lewis 
and  Jimmy  Aubrey.  The  story  is 
by  Putnam   Hoover. 

The  remaining  three  pictures  on 
the  schedule  are:  "Shadows  of  the 
Night,"  by  Shelley  Carpenter;  "Sally 
o'  the  South  Seas,"  by  Gordon  Rom- 
oly;  "Broken  Hearts,"  by  Louella 
Sorrel.  All  will  have  star  casts,  it 
is  promised. 


Finis  Fox  Leaves  for  Mountains 

Finis  Fox  has  left  for  the  San  Ja- 
cinto mountains  to  start  work  on 
"The  Bear  Tamer's  Daughter,"  Do- 
lores Del  Rio's  forthcoming  starring 
vehicle  for  United  Artists,  which 
Edwin  Carewe  will  direct  and  pro- 
duce. Albert  Benham,  Fox's  chief 
aide,  will  accompany  the  writer. 


Unit  to  South  Seas 

rial  expedition  to  the  South 
1  being  organized  by  Universal, 
2<|by  Alexander  Markey,  author 
ie  urer,  who  is  familiar  with  the 
s  New  Zealand,  where  a  drama 
"iitive  life  will  be  filmed. 


^ 


oast  Rider  Near  Goal 

il  Viking,  the  ranch  girl  rid- 
I  New  York  to  Los  Angeles 
oster  for  Universal  westerns, 
/  reached  Williams,  Arizona, 
)n  the  last  of  her  18  days  of 
day  trip  as  scheduled. 


Start  "Michigan  Kid" 

ction  of  "The  Michigan  Kid" 
ted  at  Universal  under  direc- 
Irvin  Willat.  Renee  Adoree 
irad  Nagel  are  the  principals, 
d  by  Lloyd  Whitlock,  Mau- 
rphy  and  Virginia   Gray. 


amount  Assi.gns   Kohler 

Kohler  has  been  assigned  a 
role  by  Paramount  for  the 
in  which  George  Bancroft 
ir  following  completion  of 
>wn." 


Laurel-Hardy  Comedy  Titled 

"From  Soup  to  Nuts"  is  the  title 
of  the  latest  Laurel-Hardy  comedy, 
formerly  titled  "Let  George  Do  It." 
Ed   Kennedy   directed. 


Raoul  PaolL  Cast  with  Menjou 
Raoul   Paoli,   champion   shot-putter 
of  France,  is  to  play  the  part  of  Mar- 
cass  in  Adolphe  Menjou's  new  star- 
ring vehicle,  "The  Code  of  Honor." 


Max  Davidson's  Latest  Titled 

"Round  by  Round"  is  title  chosen 
for  Max  Davidson's  recently  com- 
pleted comedy  for  M-G-M.  James 
Parrott  directed. 


Charley  Chase  Preparing  Next 
Charley  Chase,  Hal  Roach  comedy 
ace,   is  preparing   for   his   next   story, 
which    is    to    be    directed    by    Fred 
Guiol. 


New   Faces   in   "Our    Gang" 

Robert  McGowan,  director  of  "Our 
Gang"  comedies,  is  making  arrange- 
ments to  use  the  four  winners  of  the 
recent  West  Coast  Theaters  "Our 
Gang"  talent  hunt,  in  his  next  comedy. 


Clark    Doing    Continuity 

Edward  Clark  is  writing  continuity 
of  "The  Albany  Night  Boat"  for 
Tiffany-Stahl. 


Thomson  Starts  "Sunset  Legion" 

Production  has  started  on  Fred 
Thomson's  Paramount  feature,  "The 
Sunset  Legion."  with  Edna  Murphy 
playing  opposite. 


WHEN  A  MAN  KNOWS 


LOT  of  people  can  write.  But  it  is  a  hard  trick 
to  write  in  pictures.  Many  good  ideas  photo- 
graph as  badly  as  many  good  faces  do.  The  im- 
portant thing  is  to  know  what  shows  well  on  that 


screen. 


F 


OR  two  years,  Gerrit  Lloyd  stopped  reading 
entirely,  so  he  could  get  the  printed  word  out 
of  his  mind.  Nothing  but  pictures.  Then  he  began 
writing  for  the  screen,  and  the  result  is  something 
really  noteworthy,  a  real  screen  language.  The  story 
Drums  of  Love"  and  out  of  it,  D.  W.  Grif- 


was 


fith  has  made  one  of  his  greatest  classics. 


R.  LLOYD  is  now  writing  the  screen  play  of 
"The  Battle  of  the  Sexes"  for  D.  W.  Griffith. 


still 


Cle 


DeMILLE 
STUDIO  PRODUCTION 


PAT  HE     PRESENTS 


aning"P. 

WlLLIAk^  BOYD 

Dress  Parade" 

with  BESSIE   LOVE 

Screen,  play  by  DouglaJsr  Z.'Doty,  from  the  story  by  Major  Robert 
Glassburn,  Major  Alexander  Chilton  and  Herbert  David  Walter 

o4  DONALD  CRISP  PRODUCTION 


QUWWQ^    VD/UlyaL    PRESENTS 

WILLI Ak^  BOYD 

The  Sight  Flyer 

with  JOBYNA  RALSTON 

Adaptation  and  continuity  by  Walter  Woods 

From  "Held  for  Orders"  by  Frank  Hamilton  Spearman 

Directed  by  WALTER  EANG  Produced  by  James  Cruze.  Inc. 


IN 


WILLIAM  BOYD 


I 


PAT  HE     PRESENTS 


"The  LEOPARD  lADV 

Jacqueline  logon 

ALAN   HALE  and  ROBERX  ARMSTRONG 

Adapted  by  Beulah  Marie  Dix,  from  the  story  by  Edward  Childs  Carpenter 
Supervised  by  Bertram  Millhauser 

Directed  by  RUPERT  JULIAN    dcmille  studio  production 


JACQUELINE  LOGAN 


PATHE      PRESENTS 


rodlarocque 


Stand  ""''Deliver 

with  LUPE  VELEZ  and  WARNER  OLAND 
Directed  by  DONALD  CRISP 


II 


ROD  LA  ROCQUE 


.  fiy  Sada  Cowan 


Ralph  Block,  Associate  Producer 
DeMlLLE  STUDIO  PRODUCTION 


>JeW 


NowJSSflstoty 


BOX 


Office 


PATHE     PRESENTS 


Faction 


II 


CHICAGO 

with  PHYLLIS  HAVER,  Victor  Varconi, 

Virginia  Bradford,  Robert  Edeson,  Julia  Faye, 
May  Robson  and  T.  Roy  Barnes 

Adapted  by  Lenore  J.  Coffee,  from  the  play  by  Maurine  Watkins 
Produced  upon  the  stage  by  Sam  H.  Harris 

Directed  by  FRANK  URSON 

DeMILLE  STUDIO  PRODUCTION 


THE 


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Ten  Best  Pictures 

oS  1927 

AS  VOTED  BY 

Two   Hundred   and   Eighty   Six   Critics 

REPRESENTING 

Over  200  Newspapers  and  Publications 

NEXT  FRIDAY 


f 


IN  THE 


FILM   DAILY 

AND  THEREAFTER 
IN  NEWSPAPERS  AND  PUBLICATIONS  ALL  OVER  THE  WORLD 


ONE  OF  A  THOUSAND  PAGES  OF  INTEREST  IN 
THE  1928  FILM  DAILY  YEAR  BOOK— OUT  THIS  WEEK 


I 


THE 


i6sday,  February  1,  1928 


iS&^ 


DAILV 


LISH  LANGUAGE  FILMS 
OST  FOREIGN  RENTALS 


jlish    language    films    furnished 
than  half  the  $11,480,000  gross 

aentals  from  the  foreign  business 
ramount  during  1927,  said  "The 
ji  Street  Journal"  yesterday.  This 
a  not  include  Canada,  which  is 
bjied  as  domestic  business. 

ch  language  pictures  accounted 
nly  6.3  per  cent,  of  the  corn- 
gross  foreign  rentals,  repre- 
g  a  total  of  $723,000.  Both 
h  and  Portuguese  films  sur- 
the  French,  with  12.89  per 
and  9.76  per  cent,  of  total  of 
n  rentals,  respectively.  Twelve 
foreign  language  groups  con- 
id  to  the  total, 
list  follows: 
age  Rental  Gross 
;h 55.25% 


uese 


in  group 
inavian  . 
ise 


EC 

[n 

feh       and 
fek    


12.89 
9.76 
6.30 
6.22 
3,10 
2.36 
1.63 
1,53 
.41 
.39 

.16 


Amount 

$6,344,000 

1,480,000 

1,120,000 

723,000 

714,000 

356,000 

271,000 

186,000 

176,000 

47,000 

45,000 

18,000 


of  berg  Introduces  New 
■  es  Tabulation  Method 

Louis — Harris     P.     Wolfberg, 
I  district  manager,  has  devised 
!ue  system  of  sales  tabulation, 
ted   in   the   main   to   keep   the 
in     advised     of     his     business 
Much  after  the  fashion  of  a 
striking    a    balance    for    a    de- 
each  month,  Wolfberg  issues 
ment  each   week. 
salesman  either  is  on  the  credit 
It    side.      He   either   owes   the 
'ly  a  certain  number  of  pictures 
owe  him  that  many  on  next 
balance.     Same  forms  as  are 
'  banks  are  utilized.    Of  course 
esman's    weekly    quota   is    the 
f   all   calculations.     This   sys- 
e  latest  of  many  Wolfberg  in- 
ns,   has    worked    into    instant 
i   udging  from  the  business  ac- 
1  ted   since   the   bank   statement 
iis  launched. 


Brookhart  Bill  Threat 
Used  For  Concessions 

(Continued    from    page    1) 

rule,  and  attack  on  a  majority  of 
clauses  of  the  present  uniform  con- 
tract featured  the  morning  session 
of  exhibitors,  meeting  to  instruct  ex- 
hibitor delegates  on  amendments  and 
revisions  to  the  contract.  Eighteen 
states  were  represented  at  the  ses- 
sions. 

The  unit  rule  was  designed  to  pre- 
sent a  united  front  on  all  issues.  Thus, 
if  two  exhibitors  agree  on  a  point, 
the  third  will  fall  in  line.  The  rule 
was  adopted  because  distributors  are 
expected  to  follow  this  procedure. 

Distributors'  attitude  is  that  they 
want  to  stay  here  until  real  accom- 
plishments have  been  recorded.  At 
yesterday  afternoon's  open  forum,  R. 
H.  Cochrane,  Felix  Feist,  J.  I. 
Schnitzer,  Ned  E.  Depinet,  Phil  Reis- 
n:an  and  Gabriel  L.  Hess  were  on 
hand  representing  distributors. 

E.  A.  Schiller  and  Fred  Desberg 
are  representing  affiliated  exhibitors, 
without  voting  power  on  the  com- 
mittee. 


Sheehan  Coming  East 

Chicago  —  Winfield  R.  Sheehan, 
passed  through  Chicago  yesterday,  en 
route  to  New  York. 


attle's  Film  Row  Moves 

ie — ^Paramount  and   First   Na- 

xchanges    will    move    to    new 

s    in    Film    Row    in    a    short 

.Paramount    will    occupy    the 

)art  of  the  building  which  was 

ly  reserved  for  the  apartment 

itrance,   as  the   hotel  will  not 

.    at   the   present    time.      First 

1  1  will  be  on  First  Ave.     The 

ieij)f  Second  and  Battery  is  head- 

of  Ben  Shearer's  new  equip- 

rm.      Pathe   and   Fox   are   the 

changes  remaining  in  the  old 

trict. 


t« 


f  Bronson  on  Way  Abroad 

go — Betty  Bronson,  who  is 
o  England,  was  here  yester- 
route  to  New  York. 


Rosshelm  Joined  Stanley 
Firm  as  Comptroller 

Philadelphia — Irving  D.  Rossheim, 
who  has  been  elevated  from  treasurer 
to  president  of  the  Stanley  Co.  of 
America,  is  a  native  of  New  York 
City,  where  he  was  born  Sept.  26, 
1887.  After  graduating  from  law 
school  he  became  a  member  of  the 
Wharton  School  faculty,  remaining 
there  from  1908  to  1918  in  the  de- 
partment of  economics,  accounting 
and  corporation  finance.  Joining  the 
Stanley  organization  he  was  ap- 
pointed comptroller,  later  becoming 
assistant  treasurer  and  then  treasurer. 

Rossheim  is  a  member  of  the  Zeta 
Beta  Tau  Fraternity  and  was  its  na- 
tional head  for  two  years.  During  his 
teaching  career  he  wrote  a  text  book 
on  accounting.  He  was  at  one  time 
associated  with  Wolf,  Block,  Schorr 
and  Solis-Cohen  in  the  practice  of 
law. 


$102,800,000  Spent  on 
'27  Coast  Productions 

iContinued   from   page    1) 

southern  California  is  around  $1,125,- 
000,000,  while  investment  in  films  and 
film  properties  approximates  $375,- 
000,000,  he  declares.  Twenty-five 
thousand  persons,  in  addition  to  ex- 
tras, are  regularly  employed,  earning 
an  annual  payroll  of  $100,000,000. 


Organize    More    "Kings"    Companies 

Additional  touring  companies  for 
road-showing  of  "The  King  of  Kings" 
are  being  organized  by  John  C.  Flinn, 
vice-president  of  Pathe,  in  addition 
to  the  four  companies  now  playing. 
The  first  of  the  new  units  will  open 
Feb.  9  at  the  Academy  in  Lebanon, 
Pa.,  and  will  play  around  Pennsyl- 
vania and  smaller  cities  in  Ohio. 


Pettijohn  Not  at 

Chicago  Meeting 

C.  C.  Pettijohn,  of  the  Hays 
organization,  is  not  attending 
the  Chicago  contract  gather- 
ing, as  erroneously  reported, 
but  is  in  New  York,  and  does 
not  intend  to  go  to  Chicago 
for  the  meetings.  Gabriel  L. 
Hess,  counsel  of  the  organiza- 
tion, is  in  Chicago. 


Alexander  Film  Continues 
Expansion  Program 

Denver- — Alexander  Film  Co.  and 
Pyramid  Film  Co.,  of  Dayton,  O., 
have  combined  forces,  and  will  op- 
erate as  Alexandria  Film  Co.,  con- 
trolled   by    Alexander    Industries. 

H.  E.  Hollister,  president,  and  R. 
R.  Hollister^  vice  president  of  Pyra- 
mid, will  work  with  the  new  adver- 
tising film  company  on  development 
of  national  film  publicity.  Physical 
plant  assets  and  films  and  equipment 
of  Pyramid  will  be  moved  to  Denver 
and  later  with  present  Alexander 
equipment  to  Colorado  Springs 
where  there  is  being  built  a  new  plant 
of  more  than  twice  the  present  ca- 
pacity. 


"Budd,"  Rogers  in  Chicago 

Chicago— "Budd"  Rogers  of  Goth- 
am is  here  looking  in  on  the  delibera- 
tions over  the  uniform  contract. 
Rogers    has   been    touring   the    South 


Quebec  Test  Cases  Planned 
on  "Blue  Law"  Validity 

Quebec — Test  cases  are  planned  by 
the  provincial  government  to  deter- 
mine whether  the  Dominion  "blue" 
law  can  be  enforced  in  a  province. 
The  cases  will  be  carried  to  the  su- 
preme tribunal  of  the  Empire,  the 
Privy  Council  in  London.  This  will 
delay  decision  for  months  or  even 
years,  with  exhibitors  able  to  con- 
tinue Sunday  operation  until  final  de- 
cision  is   made. 

Meanwhile,  the  W.C.T.U.  at  Mon- 
treal has  endorsed  the  "blue"  drive 
and  the  bill  in  the  legislature  to  pre- 
vent children  under  16  to  attend  pic- 
ture  houses,   with  or  without   adults. 

Saul  Going  to  Europe 

J.  R.  Saul,  San  Francisco  theater 
and  realty  broker,  is  in  New  York 
prior  to  sailing  for  Europe  for  a 
cruise  of  several  months  in  the  Medi- 
terranean and  a  motor  trip  through- 
out Europe.  He  has  represented 
Golden  State  Theaters,  T.  &  D.,  Jr., 
circuit  and  the  National  circuit  on 
the  Coast  in  a  number  of  major  deals. 

Vilma    Banky    In    N.    Y. 

Vilma  Banky  has  arrived  in  New 
York  with  the  first  completed  print  of 
her  last  co-starring  picture  with 
Ronald  Colman,  tentatively  titled 
"Leatherface."  She  sails  Feb.  3  to 
visit  her  parents  in  Hungary. 


Wright  at  Troy,  Ida. 

Troy,  Ida. — H.  L.  Wright  recently 
bought  the  Happy  Canyon  frorri  Ivan 

Mushlitz. 


H-P-H  ^4 


A     GUIDING    SIGN 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood,  California. 

When  on  your  next  trip  to  Southern  California,  make 
this  famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los   Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

rhe 

HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


THE 


■^^ 


DAILY 


Wednesday,  February  1, 


Sen.  Brookhart  Hits 
Federal  Control  Talk 

(.Continued    from    page    1) 

government  punishes  the  crime  as  in 
all  other  anti-trust  laws. 

"The  only  jurisdiction  given  the 
Federal  Trade  Commission  is  when 
blocks  are  broken  up  and  the  division 
or  allocation  of  the  prices  cannot  be 
agreed  upon.  All  other  jurisdiction  is 
in  the  courts.  Anybody  who  con- 
strues this  as  government  regulation 
of  the  film  industry  is  simply  look- 
ing for  a  bugaboo." 


No  Deal  for  F.  &  R.  Chain 
Pending,  Finkelstein  Says 

{Continued   from   page    1) 

Finkelstein,  is  in  New  York,  visiting 
th<;ir  son,   Danny. 

The  Finkelsteins  intend  to  remain 
in  New  York  about  two  weeks,  after 
which  they  will  take  a  vacation  trip 
to  Bermuda  or  return  to  Minneapo- 
lis. William  Hamm,  who  accompan- 
ied the  Finkelsteins  to  New  York, 
has  returned  to  the  Twin  Cities. 


Old  Couple  Stunt 

Welland,  Ont.  —  Search  for 
the  oldest  married  couple  in 
the  county  is  being  conducted 

at  the  Capitol,  under  direction 
of  Manager  Tom  Forhan.  The 

event  runs  every  Monday 
night  for  five  weeks  and  the 
final  is  to  be  a  real  old-time 
dance  at  a  local  dance  hall  un- 
der auspices  of  the  theater. 
The  old  couples  are  permitted 
to  put  on  any  kind  of  enter- 
tainment for  the  approval  of 
the   audience. 


Sunday  Shows  Started 
by  Maiden,  Mass.,  Houses 

Maiden,  Mass. — The  Granada,  in- 
dependent house,  and  the  Strand  of 
the  Publix  circuit  have  started  Sun- 
day showings.  Other  local  theaters 
are   expected   to   follow. 


Further  Delay  on  Ticket 
Tax  Repeal  Indicated 

(Continued  from  page  1) 
dent  Coolidge  strongly  hints  he  will 
veto  the  measure  if  it  provides  total 
reduction  of  more  than  $225,000,000. 
Meanwhile,  action  on  the  bill  has 
been  held  up  until  March  IS  by  Sen- 
ate   administration    leaders. 


Tabloid  Shows  May  Be 
Tried  at  Colony,  N.  Y, 

Tabloid  stage  shows  may  be  tried 
on  Broadway.  Universal  is  to  drop 
presentations  at  the  Rialto,  Washing- 
ton, it  is  understood,  and  install  "tab" 
shows.  If  they  click  at  that  house 
the  Colony,  New  York,  will  shelter 
them. 

At  present  the  Colony  is  the  only 
Broadway  weekly  change  house  with- 
out presentations,  stage  acts  having 
been  discarded  just  prior  to  resigna- 
tion of  Dr.  Hugo  Riesenfeld,  who  has 
joined  United  Artists.  Novelty  band 
entertainment,  however,  is  being  pro- 
vided from  the  pit  by  Cherniavski 
and  the  Colonians. 


Fight  Film  Showing 
is  Halted  at  Meml 

Memphis.    Tenn. — Showing  M 
Dempsey-Tunney    fight    films   i| 
Empire    Theater    Monday    aftei 
was  halted  by  U.   S.   Attorney 
say   Phillips,   who   informed   the 
moters  that  they  would  be  prose 
if  they  exhibited  the  pictures, 
lips  indicated  that  he  would  tall 
action    against    the    exhibitors 
were  showing  the  film  at  the  Prii 
theater. 

The  differentiation  was  cause 
the  fact  that  a  fine  of  $500  had 
paid  on  the  film  at  the  Princess, 
fact  that  one  film  has  been  brc 
in  and  a  fine  paid  for  the  Y'platii 
the  Federal  law  against  transpoi 
prize  fight  films  from  one  state  ti 
other,  does  not  make  subsequenti 
portations  legal,  Phillips  said. 

Walter    Nealand,    associated 
the  exhibitors  of  the  film  which 
held   up   at  the    Empire,   declare 
expected  to  be  able  to  show  thej 
within  a  short  time,  despite  the 
ent   situation. 


H 


$10,000,000 

Keith- Albee-Orpheum  Corporation 

(A  HOLDING  COMPANY) 

(Incorporated  under  the  la^vs  of  the  State  of  Delaware) 

7%  Cumulative  Convertible  Preferred  Stock 

Convertible,  at  any  time  up  to  and  including  the  date  upon  which  it  shall  have  been  called  for  redeinption,  into  shares  of 
Comnuxn  Stoc\of  the  Corporation,  in  the  ratio  of  one  share  of  Preferred  Stoc\for  three  shares  of  Common  Stoc^. 


Copy  of  the  circular  containing  a  letter  from  Mr.  E.  F. 
Albee,  President  of  the  Keith^Albee-Orpheum  Corpora- 
tion, more  fully  describing  the  business  and  this  issue  of  Pre- 
ferred Stock  may  be  had  from  the  undersigned  upon  request. 


K 


Application  will  he  made  to  list  both  the  Preferred  and  Common  Stoc\s  on  the  T^ew  TorX  StocX  Exchange, 

Price  $ioi  Per  Share  and  Accrued  Dividend 

In  connection  ^vith  th?-  above  we  are  also  offering  a  limited  amount  of  Common  Stock 

THis  offering  is  made  in  all  respects,  when,  as  and  if  issued  and  delivered  to  and  accepted  bv  us  and  subject  to  the  approval  of 
our  counsel.  We  reserve  the  right  to  reject   any   and   all   subscriptions   in   whole   or   in   part,  to   allot  less  than  the  amount 
applied  for,   and    to   close   the   subscription    bo->Xs   at  any  time  without   notice.   It   is  expected   that   delivery  of  tem- 
porary stoc\  certificates  or  of  interim  receipts  will  be  made  on  or  about  f^ebruary  24,   1928,   at   the  office  of 
hehman  Brothers,  16  William  Street^  J^ew  Yor\,  >{.  T.,  against  payment  therefor  in  T^ew  TorJ(  funds. 

LEHMAN  BROTHERS 
HALLGARTEN  €/  CO.        EDWARD  B.  SMITH  &'  CO. 


Biz; 
I'Aiiv 


hi 


tf^ 


^e  NEWSPAPER 
^yPILMDOM 


ALL  THE  new: 
ALL  THE  TIM! 


OL.  XLIII     No.  28 


Thursday,  February  2,  1928 


Price  5  Cent 


T 
)r(;ONTiiAmRDRUl£S 

darners  Win  Case  After 
Seattle  Board  Makes 
Decision  Reversal 

■    attle— Campaign  books  issued  by 
iducer-distributor  are  not  a  part 
!hc  contract,  the  arbitration  board 
i<     ruled    in    reversing   its    previous 
1    and   finding   in   favor   of   War- 
m  suit  brought  by  that  company 
list  Waldo  C.  Ives,  Empire.  Ana- 
cs.  Wash. 
i  he   action   was   brought   by   War- 
as  for  $117.28  for  rentals  and  ex- 
inses    covering    "Simple    Sis,"    "Bit- 
•      Apples,"    "What     Happened    to 
icr,"  "Gay  Old  Bird"  and  "Dear- 
The   exhibitor   claimed   his   con- 
1    had  been   nullified   by   substitu- 
s,   and  the  board  found  for  him, 

(Continued  on  Paae  2) 


KKY  NOT  TO  OPERATE 
'  U.  A.  DETROIT  THEATER 


Detroit  —  Kunsky  Enterprises  is 
t  interested  in  or  negotiating  any 
d  for  operation  of  the  new  United 
tists  house,  states  George  M.  Tren- 
vice  president  of  the  Kunsky 
canization. 

'Any  reports  that  we  are  financial- 
or  otherwise  interested  in  the  new 
lited  Artists  theater  are  entirely 
oneous,"  said  Trendle.    "The  Kun- 

{Continued    on    Page    4) 


Idward  Small  Closes 

Agency  to  Join  T-S 


ulward  Small  Casting  and  Play 
ency  will  close  its  eastern  office  to- 
,  transferring  all  activities  to  the 
st  coast.  The  office  is  the  last 
the  old  line  agencies  in  the  East, 
all,  it  is  reported  will  head  a  unit 
ducing  for  TifTany-Stahl. 


Danger  Seen 

Chicago  —  Serious  situation 
which  presents  grave  potential 
danger  is  seen  by  distributors 
and  exhibitors  in  statement  of 
David  Sarnoff,  vice  president  of 
the  Radio  Corp.  of  America, 
that  television  pictures  for 
the  home  are  nearly  ready.  The 
statement  caused  great  interest 
among  those  here  for  the  con- 
tract  committee    meeting. 


NO  BLOCK  BOOKING  CONCESSIONS 
TO  BE  MADE  AT  CHICAGO  MEETING 


Sentiment  Favoring  Brookhart 
Bill  Held  Shown  by  Congressmen 


Chicago  —  Wire  of  Sen. 
Brookhart  denying  his  bill  pro- 
vides for  Federal  regulation  of 
the  industry,  and  accusing  R. 
F.  Woodhull  of  misquoting 
him,  has  been  turned  over  to 
Woodhull.  As  yet  there  is  no 
indication  the  M.P.T.O.A.  presi- 
dent will  take  any  action  on  it. 


Chicago — Campaign  to  line  up  Con- 
gressional support  for  passage  of  the 
Brookhart  bill,  has  been  launched  by 
the   western   Pennsylvania  and   West 

(Continued    on    page    4) 


New  $1,000,000  Firm  to 
Market  Sound  Device 

Los  Angeles — Sonograph  Corp.  has 
been  organized  to  market  a  new 
sound  device  for  use  with  pictures. 
The  company,  a  California  corpora- 
tion, has  a  capitalization  of  50,000 
shares  of  $20  par  value.  Application 
has  been  made  to  the  state  corpora- 
tion commissioner  for  a  permit  to 
issue  all  of  the  $1,000,000  authorized 
capital. 

E.  A.  Foley  owns  two  patents  to 
the  sound  device,  known  as  a  sono- 
graph, which  will  be  transferred  to 
the  company.  Sound  is  recorded  by 
the  Foley  invention  directly  on  the 
film,  and  the  reproduction  device  is 
attached  to  the  projection  machine. 
It  is  the  intention  of  the  company  to 
sell  their  machine  to  boards  of  educa- 
tion   throughout    the    country.       The 

{Continued  on   Page  2) 


Second  Round  Awaited  in 
Baltimore  "Blue"  Test 

Baltimore — Second  step  is  awaited 
in  the  test  of  Maryland  Sunday  clos- 
ing laws,  instituted  here  last  Sunday 
at  the  Broadway  Garden,  under  aus- 
pices of  the  Liberty  Defense  League, 
by  John  G.  Callan,  members  of  the 
house  of  delegates  of  the  legislature. 
This  will  be  a  jury  trial  of  Callan, 
Irving  Schlossbcrg  and  Charles  F. 
Mules,  arrested  in  connection  with 
the  attempted  showing. 

Callan   was   charged    with   working 

on  Sunday  by  selling  programs  for  a 

movie  show;  Schlossberg  was  charged 

with    working    on    Sunday,    operating 

(Continuid  OH  Pogt  3) 


E  WARNI 


Detroit  —  Sounding  a  warning 
against  attempts  he  says  will  be  made 
to  becloud  the  issue,  H.  M.  Richey, 
business  manager  of  the  Michigan 
unit,  has  informed  his  membership 
that  suggested  methods  of  campaign- 
ing for  the  bill  has  been  prepared 
by    organization    headquarters. 

Thorough  campaign  for  passage  of 
the  measure  is  being  instituted,  and 
will  be  prosecuted  vigorously  upon 
return    of    Richey    from    the    contract 

(Continued    on    Page    4) 


EOX  CONTINUING  DEALS 
LAUNW  BY  WESCO 

Fox  is  continuing  the  expansion 
begun  some  months  ago  by  Wesco, 
of  which  company  it  has  acquired 
control.  Next  moves  in  the  Wesco 
pool  are  slated  to  be  deals  with  the 
Northwest  Theater  Circuit  (Finkel- 
stein  &  Ruben)  Minneapolis  and 
Skouras    Enterprises,    St.    Louis. 

While  there  have  been  reports  the 
deal  with  F.  &  R.  has  been  closed,  a 
prominent  mover  in  the  Wesco  pool 
emphatically  stated  last  night  no 
papers  have  been  signed.  M.  L. 
Finkelstein  is  in  New  York,  and 
while  he  denies  any  deal  is  pending, 
(Continued    on    Page    2) 

$2,000,0001eNTAL8  SEEN 
ASSURED  BYWESCO  DEAL 

Fox  Film  Corp.  will  receive  ap- 
proximately $2,000,000  of  the  $6,000,- 
000  a  year  in  rentals  paid  by  the  the- 
aters controlled  by  Wesco,  under  the 
deal  which  gave  Fox  control  of  Wes- 
co holdings,  according  to  statement 
issued  by  Doremus  &  Co.,  New  York. 

(Continued  on   Page  2) 


Standard  Pact  Assured  b; 

Ban  on  Added  Clauses 

to  Agreement 

By  MAURICE  KANN 

Chicago — Contrary  to  all  expecta 
tions,  distributors  will  make  no  con 
cessions  on  block  booking,  at  th 
contract  meetings  under  way  here 
with  R.  F.  Woodhull  and  R.  F 
Cochrane  alternating  as  chairmai 
without  vote.  In  this,  they  are  actin 
on  the  stand  that  the  meeting  is  t 
revise  the  contract  and  that  bloc 
booking  cannot  be  construed  as  a  con 
tractual    matter. 

Distributors  c'aim  block  booking  i 
a  method  of  selling  and  a  matter  to  b 
straightened  out  between  each  buye 
and  seller.  On  this  basis,  thereforf 
distributors  do  not  intend  discuss 
ing  the  issue. 

Progress  is  being  made  on  th 
actual  contract.  When  it  last  wa 
revised  in  1926  it  was  agreed  no  dis 
tributor  would  use  anything  bu 
standard  clauses,  except  when  a  con 
(Continued    on    page    4) 


A.  Sapiro  Heads  Booking 
Combine  of  N.  Y.  Theaten 

Establishment  of  a  co-operativ 
combine  with  Aaron  Sapiro  as  hea 
along  the  lines  of  co-operative  or 
gj'.nizations  formed  by  Sapiro  i 
other  lines  of  business,  is  planne 
among  New  York  independent  ex 
hibitors.  Sapiro  recently  was  plain 
tift'  against  Henry  Ford  in  a  libel  suit 
which  culminated  in  Ford's  apolog 
to  the  entire  Jewish  race.  Around  2 
exhibitors  are  declared  lined  up  ii 
the  combine  to  buy   films  jointly. 


New  Fox  High 

Establishment  of  a  new  high 
weekly  record  for  receipts  from 
foreign  and  domestic  business 
is  announced  by  Fox  for  the 
week  ended  Jan.  27,  with  a  total 
gross  of  $915,350.  The  result 
is  attributed  to  the  semi-annual 
celebration  of  "Fox  Week"  in 
theaters  throughout  the  world. 
The  previous  high  record  was 
$829,000  gross  receipts  for  the 
week  ended  Jan.  29,  1927. 


THE 


;gg^ 


DAILY 


Thursday,  February  2,  1928 


tLXLIIINo.  28    Thursday,  Feb.2, 1928    Price  5  Cents 


IHN  W.  ALICOATE 


Publisher 


ublished  daily  except  Saturday  and  holidays 
I  1650  Broadway,  New  York,  N.  Y.,  and 
jpyright  (1928)  by  Wid's  Films  and  Film 
oik,  Inc.  J.  W.  Alicoate,  President  and 
ublisher;  Maurice  D.  Kann,  Vice-President 
lid  Editor;  Donald  M.  Mersereau,  Treasurer, 
lusiness  and  Advertising  Manager;  Ralph 
v'ilk,  Traveling  Representative.  Entered  as 
icond  class  matter  May  21,  1918,  at  the 
Dst-office  at  New  York,  N.  ¥..  under  the  act 
i  March  3,  1879.  Terms  (Postage  free) 
Inited  States  outside  of  Greater  New  York, 
10.00  one  year;  6  months,  $5.00;  3  months^ 
3.00.  Foreign,  $15.00.  Subscribers  should 
emit  with  order.  Address  all  communica- 
ons  to  THE  FILM  DAILY,  1650  Broad 
■ay.  New  York,  N.  Y.  Phone  Circle  4736- 
737-4738-4739.  Cable  address:  Filmday, 
lew  York.  Hollywood,  California — Harvey 
;.  Gausman,  Ambassador  Hotel:  'Phone, 
»rexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
ireat  Marlborough  St.,  London,  W.  I.  Ber- 
B — Licbtbildbuehne,    Friedrtchstrasse,    225. 


Financial 


Eastman  Kodak  common  rose  2J4  points  in 
he  market  yesterday,  closing  at  166^  Sales 
mounted  to  400.  Loew's,  Inc.,  was  the  most 
ctive  among  film  issues,  with  7,000  shares 
guring   in   the  trading. 

Uigh    Low    Close 


\.m.    Seat.    Vtc 40 

Am.    Seat.    Pfd 

Balaban  &  Katz 

Bal.    &    Katz    Vtc 

Con.  Film  Ind...  18  J4 
Con.  Film  Ind.Pfd.  23^4 
Castman  Kodak  ..166J4 
Last.    Kodak    Pfd..  129 Ji 

'tFilra      Inspection 

First   Nat'l   Pfd 

fox  Film  "A"    83  K 

Fox  Theaters  "A".   20;^ 

Intern'l  Project 

tKeiths  6s  46 100!^ 

X)ew's,    Inc 61^ 

tLoew's,  6s  41ww.l07f4 
tLoew's,6s41x-war.  101 

M-G-M    Pfd 

M.  P.  Cap.  Corp 

athe  Exchange  ....      iyi 
'athe    Exch.    "A"..    \4'A 
tPathe   Exch.    7s37  80 
'aramount     F-L     ..113}4 

Paramount  Pfd 

ttPar.Bway.5J4s51    

*Roxy     "A"      27 

*Roxy    Units     30 

*Roxy   Common    . .      Syi 
*Skouras    Bros.     .  .    40 
itan  Co.   of  Am...   505^ 
Trans-Lux  Pictures     4% 
•United   Art.    Com.    15 
•United    Art.    Pfd.   85 
'Universal  Pictures    .... 
tUniv.    Pict.    Pfd.    97^4 

Warner  Bros 14J4 

Varner   Bros.   "A".    23 


40 


23 
164M 
U9Vi 


815/^ 
2054 

lOOJi 

60/^ 

107^ 

10044 


3 
14 
80 


26 
28 

6 
39 
SO 

4M 
14 
80 

97!^ 

22  M 


40 

48 

67^ 

7354 

18H 

23^ 

166J4 

129J^ 

4% 

106 

82 

20Ji 

10 
100>^ 

60-^ 
107^ 
100% 

25^8 
8/2 

14/8 

80 
113^ 
12m 
102'^ 


Sales 

200 


200 

1,500 

400 

30 


3,900 
1,000 

'"3 

7,000 
3 
5 


2,100 

1,100 

1 

3,200 


50 
4J4      2,100 


2354  . 

9754  10 

14"^  100 

22M  700 


Last  Price*  Quoted   ••Bid   and   Asked    (Over 

the  Counter) 
Curb  Market  TtBond    Market 


fOTE:  Balaban  &  KaU  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
itock   Exchange  and   Stanley  in   Philadelphia. 


Fire  Destroys  Gorham  House 

Gorham,  Me. — The  Victory,  owned 
>y  L.  P.  Gorman  of  Portland,  has 
)een  destroyed  by  fire.  Temporary 
(uarters  have  been  engaged  to  con- 
inue   the   showings. 


Buys  Chicopee  Theater 
Chicopee,  Mass. — O.  L.  LeDuc  has 
lurchased   the    Pastime    from    Frank 
Vharton. 


Fox  Continuing  Deals 
Launched  by  Wesco 

(^Continued    frotn    page    1) 

there  have  been  a  scries  of  negotia- 
tions, which  indicate  consummation 
of  the   deal. 

Under  the  reported  plan,  the  F. 
&  R.  and  Skouras  chains  were  to  be 
merged  in  Midwesco,  new  operating 
company  which  took  ov*  the  Saxe 
holdings.  Charles  Skouras  of  Skouras 
Brothers  is  in  New  York,  and  Spyros 
Skouras  left  a  few  days  ago.  Jack 
Saxe  and  Oscar  Brachmann  of  the 
Saxe  interests  also  are  in  New  York. 


Fox-Wesco  Deal  Interest 
Is  Keen  in  St.  Louis 

St.  Louis — Keen  interest  has  been 
stirred  here  by  the  Fox-Wesco  deal, 
for  it  is  believed  locally  that  Skouras 
Bros,  and  Northwest  Theater  Circuit 
(Finkelstein  &  Ruben)  will  be  next 
to  join  the  Wesco  pool. 

One  proposition,  it  is  stated,  in- 
volved pooling  of  the  Skouras  hold- 
ings in  Midwesco,  wholly-owned 
Wesco  subsidiary,  which  now  oper- 
ates the  Saxe  chain,  and  the  other  a 
management  deal,  under  terms  of 
which  Skouras  would  operate  the 
Saxe    houses    for  •Wesco. 

Meanwhile,  Fox  is  proceeding  with 
construction  of  its  5,000-seat  house 
at   Grand  and   Washington   Bivds. 


William  Fox  Rates 

First  With  Insurance 

Carrying  $6,400,000  of  life  insur- 
ance, William  Fox  now  ranks  first 
among  heavy  policy  holders  in  the 
industry,  and  the  second  heaviest  in- 
sured individual  in  the  world,  Rodman 
W'anamaker  ranking  first.  Joseph 
Schenck  comes  second  in  the  indus- 
try with  policies  of  $5,250,000,  and 
Adolph  Zukor  third  with  $5,000,000. 
Fox  has  always  made  it  a  practice 
to  carry  an  amount  in  life  insurance 
equal  to  his  cash  credit  at  the  banks 


William  Fox 

William  Fox,  president  of  the 
Fox  Film  Company,  started  in 
business  25  years  ago  with  a 
single  theater  in  Brooklyn 
which  had  146  chairs.  A  full 
house  brought  him  $7.30. 

Mr.  Fox  has  just  closed  a 
deal  for  250  theaters,  with  a 
seating  capacity  of  350,000, 
which  are  said  to  earn  a  gross 
income  of  $35,000,000  annually. 

You  cannot  help  admiring  a 
man  who  gets  ahead,  in  that 
way,  and  you  cannot  help  be- 
ing grateful  that  you  live  in  a 
land  which  offers  such  op- 
portunities to  get  ahead. — 
Tracy  in  New  York  Telegram. 


Campaign  Book  Not 
Part  of  Contract 

(.Continued    from    page    1) 
denying    the    distributor's    claim    and 
awarding   the    exhibitor   expenses. 

The  original  decision  was  based  on 
campaign  books,  offered  in  evidence 
by  the  exhibitor,  and  stress  was  placed 
on  the  different  stars  and  directors 
employed  in  making  the  pictures,  as 
compared  with  those  listed  in  the 
campaign   book. 

Warners  succeeded  in  having  the 
case  reopened,  with  Joseph  Hazen  of 
the  Home  ofiice,  pointing  out  to  the 
board  that  there  was  no  substitution 
as  between  the  contract  and  delivered 
product,  as  nothing  but  titles  were 
specified  in  the  contract. 

Ives  countered  with  the  claim  that 
the  campaign  book  is  part  of  the 
contract,  stating  he  bought  on  the 
strength  of  information  the  campaign 
book  contained.  The  board,  however, 
disagreed  with  this  contention  and 
found  for  the  distributor. 


"Craziest  Patron  Query" 
F.  N.  Contest  Subject' 

Any  manager  or  film  house  em- 
ployee is  eligible  to  participate  in  the 
contest  which  First  National  is  con- 
ducting through  its  publication,  "First 
National  News,"  on  the  subject,  "The 
Craziest  Question  A  Patron  Ever 
Asked  Me." 

Cash  prizes  are  offered  for  the  best 
and  funniest  questions  submitted. 
Photographs  of  managers  or  e 
ployees  submitting  replies  are  re 
quested.  Replies  should  run  not  over 
100  words.  The  contest  closes  on 
March    8. 


Second  Round  Awaited  in 
Baltimore  "Blue"  Test 

(Continued   from   page    1) 
the  projector,  and  Mules  was  charged 
with    working   on    Sunday   by   taking 
tickets   at  the   theater. 

Admission  to  the  theater  was  to 
have  been  given  patrons  by  selling 
programs  at  50  cents  each  following 
the    practice    at    ball    games. 

The  case,  it  is  said,  will  be  carried 
to  the  Supreme   Court. 


I  nil 

III 

I  til 


$2,000,000  Rentals 
Through  Wesco  Deal? 

(Continued    from    page    1) 

The  remainder  will  be  distributed 
among  other  releasing  companies. 

In  addition  to  its  250  theaters, 
Wesco  controlled  30  per  cent  of  the 
common  stock  of  First  National,  of 
which  company  it  held  joint  control 
with    the    Stanley    Co.    of    America. 

Wesco  controlled  the  following 
companies:  West  Coast  Theaters,  Pa- 
cific Northwest  Theaters,  Far  West 
Theater  Corp.,  Golden  State  Theater 
Corp.,  Frank  Amusement  Co.,  Mid- 
wesco Theaters  (Saxe  circuit),  and 
North  American  Theaters.  Together 
the  theaters  in  this  chainj  have  a  week- 
ly income  of  about  $700,000.  Esti- 
mated net  income,  after  all  charges, 
depreciation,  taxes,  will  amount  to 
$2,300,000  a  year. 

Around  105,000,000  persons  pay  ad- 
mission to  this  string  of  theaters  an- 
nually, it  is  estimated. 


Ace  Berry  in  N.  Y. 

Ace  Beiry,  general  manager  of 
Circle  Theaters,  Indiana,  is  in  New 
York. 


Decision  Important  One, 
Sam  Morris  Declares 

Decision  made  by  the  Seattle  ar- 
bitration board  in  finding  for  War- 
ners in  its  case  against  Waldo  Ives 
is  a  most  important  one,  and  demon- 
strates that  the  company  keeps  faith 
with  exhibitors,  Sam  Morris,  general 
manager,  stated  yesterday. 


New  $1,000,000  Firm  to 
Market  Sound  Device 

(Continued   from   page    1) 
apparatus  can  be  attached  to  projec- 
tion machines  already  in  use. 

Officers  of  the  company  are  A.  B. 
Stanton,  president;  J.  A.   Blackledge,'l"""i 
secretary;  P.  H.  Harwood,  vice-presi-  ■,    ' 
dent;    J.    H.    Kreider,    treasurer,   and    ' 
Charles   W.    Hutchinson    director. 

km 

Directing  Show  for  Frolic 

Bill   McKenna  is  directing  "Cut 
Out,"    musical    extravaganza,    whicfi^ 
will   be   a   feature   of   the   second   an-  'W 
nual     Fox     frolic     planned     for     the  i^-*  C 
Roosevelt,    New   York,   Feb.  25. 


.TTm 


Arthur  Kelly  to  Bermuda 

Arthur  W.  Kelly,  vice  president  of 
United  Artists  and  general  manager 
of  foreign  distribution,  sailed  for  Ber- 
muda yesterday  for  a  ten  days'  vaca- 
tion. 


Schooler    Back   at    Milwaukee 

Milwaukee — Dave  Schooler,  direc- 
tor of  Midwesco's  Wisconsin  stage 
band,  has  returned  after  a  two  weeks' 
vacation  in  New  York.  Nat  Nazarro, 
Jr.,  who  took  Schooler's  place  at  the 
Wisconsin,  has  been  booked  for  12 
weeks  at  a  Newark^  N.  J.,  theater. 


A  MiUion  Feet  of 
Everything 

FILM  LIBRARY  SCENES 

Stone   Film  Library 

220  W.  42nd  St.  Room  612 

Phone  Wisconsin  0248 


Irving  Talbot  Promoted  ^H"*' 
Irving  Talbot,  musical  director  o^l  ' 
the  Paramount  since  its  opening,  has"" 
been  promoted  to  an  executive  posi-  j* 
tion  in  the  Publix  music  department,  j'^'j*' 
He  has  been  succeeded  at  the  Para-u'™ 
mount  by  Adolphe  Dumont,  former  |"™'i 
conductor  at  the   Rivoli.  il 


TO-LET 
FLOORS  &  OFFICES 

VAULT  ACCOMMODATIONS 

218  WEST  42  ST. 


h.  1 


-"-"1 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vatideville   Acts 


1600  Broadway,    New  York  Citf 
Phone  Pentu  3580 


>PfCtt| 


kl 


THE 


ray,  February  2,  1928 


:9S^ 


DAILV 


Coast  Wire  Service- 


>Jew  Production  Plans 


( IS  CORTAILING; 
rs  TO  RNANCE  SELVES 


r  hnent  of  production  at   Met- 

and  establishment  of  a  re- 

rrangement    with    indepen- 

ncers  by  Pathe,  indicates  a 

iutdown  of  studio  activities. 

nits  at  the  MetropoHtan  stu- 

^uspending    work,    and    the 

IS   working   out   a  plan   un- 

of  which   the   unit    system 

'  xtended,    so    that    producers 

!    I'ictures    for    release    by    the 

will  finance  their  own  pro- 

Thiis  is  expected  to  curtail 

I   the  De  Mille  plant. 

iupled   with    the    other   stu- 
!  wns,  in  effect  or  announced, 
a  new  low  ebb   for  produc- 
\  ities. 


1  to  Direct  Next  Film 
erring  Gloria  Swanson 

■c  Niblo    is    to    direct    Gloria 
l's  next  picture,  which  will  be 
the  FBO  lot.     It  may  be  a 
'icture,  it  is  stated. 


.ming  East  for  Premiere 
ret  Mann  is  leaving  for  New 
'    attend    premiere    of    "Four 


e    "Oliver   Twist"   Version 
C  plans   to  produce   a   modern 
;.f  "Oliver  Twist." 


ol  to  Direct  Haines'  Film 

Wood     is     to     direct     "Iron 
ith   William    Haines    starred. 
en  is  by  Dale  Van   Every. 


J  rower  with  Jannings 

j't    Brower   has   been   cast   for 
;itriot,"    the     Emil    Jannings 


idded   to   Negri   Cast 

arris  has  been  cast   in  "The 

inners,"   Fola   Negri   starring 

which     has    just    gone    into 

u.     Rowland  V.   Lee   is   di- 


Ctting  "Lady   Be   Good" 

^  Bennett  is  cutting  "Lady  Be 
'irected  by  Richard  Wallace. 


ilystone    Slightly    111 

Blystone  is  confined  to  Cali- 
ospital  with  a  slight  illness. 
:pected  to  be  able  to  return 
Dme   within   a  few   days. 


ling   Barrymore    Picture 

s  Rosher,  chief  cinematogra- 
Mary  Pickford,  is  doing  the 
vork  for  John  Barrymore  in 
t    production    "Tempest." 


Ripley  on  Vacation 

Ripley,  Harry  Langdon's 
istant,  is  taking  a  brief  vaca- 
i^een  productions. 


JAMES  CRUZE  CONSIDERS 
OEEERS  AFTER  BREAK 


James  Cruze  is  considering  two  of- 
fers, it  is  understood,  following  sev- 
ering of  his  connections  with  De 
Mille.  Financial  differences  are  said 
to  have  led  to  the  break.  The  direc- 
tor made  two  films  for  Pathe  release 
since  joining  De   Mille. 


Thompson  Is  Assistant  to 
Al  Rockett  at  First  Nat'l 

David  Thompson,  First  National 
studio  manager,  has  been  named  as- 
sistant to  Al  Rockett.  George  Stout 
is  to  handle  many  of  Thompson's 
former    duties. 


Meehan  Directs  "Yellow  House" 

Leo  Meehan  has  been  assigned  by 
FBO  to  direct  "The  Little  Yellow 
House,"  from  the  story  by  Beatrice 
Burton.  In  the  cast  are  Lucy  Beau- 
mont, William  Orlamond,  Martha 
Sleeper,  El  TieL  Jr.,  Orville  Caldwell 
and   Freeman   Wood. 


Ed  Davis  Cast 

Ed  Davis  has  been  cast  for  "The 
Sporting  Age,"  which  Erie  C.  Ken- 
ton   is    directing. 


Next  Crawford  "Tides  of  Empire" 

Joan  Crawford's  next  picture  is 
"Tide  of  Empire,"  which  Jack  Con- 
way will  direct  from  Peter  B.  Kyne's 
story.  Waldemar  Young  is  making 
the  adaptation. 


Tuttle  Directing  Dix 

Frank  Tuttle  has  been  assigned  by 
Paramount  to  direct  Richard  Dix  in 
"Easy  Come,  Easy  Go." 


I*ick   "Lonesome"   Cast 

Universal  has  signed  Glenn  Tryon 
and  Eddie  Phillips  for  "Lonesome," 
which   Paul  Fajos  will  direct. 

Higgin    Completes    "Skyscraper" 
Howard   Higgin   has  completed  di- 
rection   of    "Skyscraper,"    the    Pathe- 
De    Mille    production    starring    Wil- 
liam Boyd. 

Foreign  Beauty  Expected  Soon 

Anny  Audra,  Czecho  -  Slovakian 
beauty  whom  Ben  Lyon  discovered 
when  he  was  making  a  picture  in 
Europe,  has  been  signed  by  First 
National  interests  in  Europe  and  will 
make  her  American  appearance  soon. 

"Chauve  Souris"  Company  in  Film 

With  Morris  Gest's  "Chauve  Sou- 
ris" company  in  Los  Angeles,  ar- 
rangements will  be  completed  for 
members  of  the  company  to  take  part 
in  the  "Chauve  Souris"  sequences  in 
"The  Red  Dancer  of  Moscow,"  Raoul 
Walsh  production  for   Fox  Films. 


Adapting  "Craig's  Wife" 

Clara  Beranger  is  adapting  "Craig's 
Wife,"  for  De  Mille. 


Pathe  Gives  Preview 

in  a  Railroad  Car 

Novel  entertainment  was  provided 
the  local  newspaper  reviewers  and 
the  trade  press  yesterday  by  Pathe 
which  presented  an  atmospheric  pre- 
view of  "The  Night  Flyer"  in  a  spe- 
cial railroad  theater  car  at  the  Penn- 
sylvania yards  in  Long  Island  City. 
The  recreation  car  is  one  of  several 
that  have  been  equipped  for  the  Ray- 
mond-Whitcomb  Land  Cruises. 


And  That's  That 


By  PHIL  M.  DALY 


Record  Steel  Span  for 
Mastbaum  Phila.  Theater 

Philadelphia — Claimed  by  the  Stan- 
ley Co.  to  be  the  largest  piece  of 
structural  steel  ever  used  in  Ameri- 
can building  construction,  a  150-ton 
girder  will  be  used  to  support  the 
balcony  of  the  new  Mastbaum  now 
under  construction  here.  Being  built 
as  a  memorial  to  Jules  Mastbaum,  the 
theater  will  cost  $5,000,000  and  seat 
5,000.  The  Hoffman-Henon  Con- 
struction Co.,  builders,  expect  the 
structure  will  be  completed  the  lat- 
ter part  of  the  year. 


Change  in  Milwaukee  Managers 

Milwaukee — D^vid  J.  Goldman,  for- 
merly manager  of  the  Milwaukee 
Theater  Circuit's  Downer,  now  is 
manager  of  the  Little  theater  at  La 
Grange,  111.  Stanley  Gross,  formerly 
manager  of  the  Venetian,  has  taken 
Goldman's  place  at  the  Downer  while 
Emil  Franke,  formerly  at  the  State  is 
manager  at  the  Venetian.  Harry  J. 
Tondreau  has  taken  Franke's  place  at 
the  State,  and  Art  Wertheimer  of 
New  York  has  succeeded  Eugene 
Arnstein  as  manager  of  the  Murray. 
Mr.  Arnstein  is  manager  of  the  cir- 
cuit's  Kosciusko  theater. 


Levine  Forms  Company 

Julius  Levine,  formerly  of  the  Bilt- 
more  exchange,  has  formed  Fineart 
Distributing  Co.,  New  York,  to  han- 
dle territorial  distribution  of  24  two 
reel  comedies,  a  serial  and  a  series  of 
features. 


First  Quality  Film  Completed 

Abe  Carlos,  producer  of  a  series  of 
12  feature  productions  for  Quality 
Distributing,  has  completed  "Black 
Butterflies,"  first  of  the  series,  and 
arrives  in  New  York  with  tlie  print 
Feb.    10. 


Williams  Appointed 

Union  City,  N.  J.— Anthony  Wil- 
liams, associated  with  the  Pastime, 
Union  City,  N.  J.,  for  15  years,  has 
been  appointed  manager  of  the  the- 
ater. 


Starkey    Plans    New    Theater 

Berlin,  Wis. — Edward  M.  Starkey 
of  Berlin  has  purchased  the  former 
Andre  Bldg.,  and  will  also  buy  the 
Star  garage  and  will  rebuild  the 
buildings  into  a  theater  at  an  ap- 
proximate cost  of  $60,000.  The  the- 
ater will  have  a  seating  capacity  of 
500. 


Gets  Lucky   13 
Brockton,  Mass. — Morris  Pouzzner 
has    taken    over    the    Colonial,    which 
makes    the    thirteenth    theater    in    his 
chain. 


NOW  .that  the  blonde  and  bru- 
nette love  thrill  contest  has  been 
staged  by  the  Howard  Dietz  Foun- 
dation for  Scientific  Research,  we're 
goin'  to  pull  one  of  our  own.  The 
contest  will  be  confined  to  producers 
and  distributors.  Which  group  do 
you  think  will  respond  quickest  to 
love  thrills?  We're  arranging  to  hire 
Madison  Square  Garden  for  the  con- 
test. For  the  first  time  in  their  lives 
a  lot  of  these  gents  will  read  the 
Standard  Exhibition  Contract  that 
will  be  the  love  test  flashed  on  the 
screen.  A  good  time  should  be  had 
by  all.  Just  look  at  the  fun  they  had 
at  the  Dietz  party.  Blondes  and  bru- 
nettes sat  alongside  each  other  and 
were  pleasantly  surprised  to  learn 
they  both  belonged  to  the  same  hu- 
man family,  regardless  of  what  gen- 
tlemen think  about  blondes.  So  our 
stunt  should  give  the  producers  and 
exhibs  a  chance  to  find  out  if  they 
really  have  anything  in  common,  as 
the  Better  Films  Group  has  always 
claimed. 


Geyitleynen  prefer  blondes,  but 
wise  guys  know  better.  At  least 
they  do  now,  after  that  psychological 
test  staged  by  Professor  Howard 
Dietz  to  find  out  whether  blondes  or 
brunettes  get  the  biggest  thrill  out 
of  love  situations.  Professor  Dietz's 
dope  shows  the  brunettes  GET  the 
swell  thrills.  If  you're  one  of  these 
"gimme"  guys  like  us,  you  naturally 
want  to  know  which  shade  of  dame 
GIVES  the  big  thrills.  And  if  yoti 
ask  us,  it  all  depends  on  the  time, 
the  place,  and  perfect  team-work. 
Color  of  hair  becoTnes  a  minor 
matter  when  the  dam*  dazzles  you 
with  her  screen  technique.  Today's 
brunette  is  tomorrow's  blonde  any- 
way, and  even  before  the  days  of 
bobbed  hair  a  lot  of  damsels  were 
headliners  on  the  Thrill  circuit.  Ask 
Dad- — he  knows. 


But  to  get  back  to  Professor  Dietz's 
scientific  research.  At  the  Embassy 
theater  he  lined  a  bunch  of  blonde 
and  brunette  show  girls  up  and 
showed  them  a  love  scene  between 
John  Gilbert  and  Greta  Garbo.  He 
hooked  "lovemeters"  on  their  wrists 
to  register  the  thrills.  Then  he 
clamped  these  to  radio  receivers  on 
hi.s  ears  and  waited  for  the  big  news 
story.  The  blonde  hit  a  blow-out 
at  a  measly  75  miles  an  hour.  The 
brunette  went  up  to  97  miles  and  was 
still  going  strong.  But  Dr.  Dietz 
broke  an  ear  drum,  sprained  his  knee- 
cap and  went  google-eyed  at  the 
terrific  pace.  She  was  too  speedy  for 
him.  He  called  it  a  day,  and  handed 
the  brunettes  of  the  world  the  cham- 
pionship for  out-flaming  the  blondes. 
This  is  no  press  agent  story.  There 
were  376  other  press  agents  there 
to   vouch    for   it. 


Professor  Dietz  is  going  to  pursue 
his  researches  tvith  home  girls, 
students,  and  stenographers.  He's 
safe,  as  long  as  he  takes  plenty  of 
ivitnesses  along — and  lays  off  the 
grass  widotvs. 


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PAILY 


Thursday,  February  ^1 


Kunsky  Not  to  Operate 
U.  A.  Detroit  Theater 

{Continued  from  page  1) 
sky  organization  is  not  going  to  op- 
erate the  theater.  We  enjoy  cordial 
relationship  with  the  United  Artists 
grciup  and  are  extending  what  co- 
opi^ration  we  can  to  expedite  the 
opening  of  the  new  house,  but  are 
not  financially  interested.  In  fact, 
there  probably  will  be  considerable 
friendly  rivalry  between  us  in  the 
booking  of  short  subjects,  but  it 
will   be   friendly." 

Cohen  Enlarging  Bronx  Strand 

Having  extended  his  lease  on  the 
Bronx  Strand  and  the  adjoining  open 
air  theater  at  827  Westchester  Ave., 
New  York,  by  21  years,  Sydney  S. 
Cohen  plans  to  increase  the  Strand's 
capacity  to  2,500  seats.  The  house 
will  also  be  modernized,  the  work 
starting  early  next  summer,  with 
completion  next  Fall  expected.  The 
property  is  owned  by  the  Afterglow 
Realty  Co. 

Curran  in  Vaudeville 

Barry  Curran,  former  publicizer  of 
films,  is  now  in  vaudeville,  his  act 
playing  the  Hippodrome,  New  York, 
this  week. 


fxpMt'0'G4am<^ 

DAiiy  npsvnucH  meaii  douaos  foq  showmen 


"The    Bugle    Call" 
(M-G-M) 

Had  a  mat  made  with  copy  reading, 
"Play  any  of  the  U.  S.  Army  bugle 
calls  and  win  a  free  ticket  to  see 
Jackie  Coogan  in  The  Bugle  Call." 
This  stunt  resulted  in  a  steady  stream 
of  near-buglers  who  didn't  win  a 
ticket  and  a  sufficient  number  of  real 
buglers  who  blew  themselves  to  a 
free  ticket.  The  stunt  created  quite 
a  din  in  the  neighborhood  of  the  the- 
ater and  caused  a  lot  of  attention. — 
N.  Prager,  Hippodrome,  Fort  Worth, 
Tex. 


"Get  Your  Man" 
(Universal) 

Several  thousand  small  sealed  en- 
velopes bore  the  following  advice: 
"Girls!  It's  Leap  Year,  'Get  Your 
Man'  Let  Clara  Bow — Rivoli — Show 
You  How."  Inside  each  envelope 
was  a  gold  wedding  ring,  not  24- 
karat  of  course,  but  a  very  good 
imitation  of  the  narrow  wreath  de- 
sign so  favored  by  modern  brides. — 
Rivoli,  East  Indianapolis,  Ind. 


— •-^•^ 


la^H-" 


A 


NNO  UNCEMENTi 


f 


MARJORIE 

MO 


GEORGES 


AND  FONTANA 


will  begin  a  LIMITED 
engagement    at    the 

Club   Mirador  on 

Monday,  February  13th 
appearing  in  their  sen- 
sational costume  success 

EL  TANGO  TRAGICO 

with  a  supporting  cast 
of     sixteen    people 

Advance  Reservations  Are  Advisable 


Club  Mirador 

51 5^  ST.  at  SEVENTH  AVE. 


Telephones 
Circle  4983-5106 


Where  Smart  Film  Folk  Gather 


^se;(-«- 


Beclouding  of  Issue 
Warning  Is  Sounded 

(.Continued    from    page    1) 

meetings  at  Chicago.  Directors  of 
the  state  unit  unanimously  endorsed 
the    Brookhart   bill. 

"The  question  as  to  the  legality  of 
the  bill  is  not,  I  don't  believe,  one 
that  need  cause  theater  owners  any 
loss  of  sleep,"  says  Richey.  "This 
question  is  now  being  considered  by 
the  attorney  general  of  the  Ujiited 
States,  so  that  before  the  bill  comes 
to  a  vote  that  question  will  have  been 
definitely  determined. 

"Naturally  efiEorts  to  becloud  the 
issue  will  be  made.  The  scare  of 
having  the  government  regulate  the 
industry  is  one  that  is  now  rearing  its 
head,  but  can  be  dismissed  with  the 
statement  that  had  the  government 
interfered  sooner,  the  situation  today 
would  not  be  what  it  is. 

"Don't  be  misled  into  believing 
that  the  bill  if  passed  would  make  it 
necessary  for  you  to  only  buy  one 
picture  at  a  time!     Read  the  bill." 


French  Scientists  Discover 
"1st"  Motion  Picture  Film 

Paris — French  scientists  have  "dug 
up"  what  they  declare  to  be  the  first 
motion  picture  film  ever  made,  having 
its  origin  30  years  ago.  It  is  a 
documentary  picture  of  a  man  cross- 
ing a  river  in  a  rowboat.  The  only 
actor  was  Louis  Lumiere,  one  of  the 
two  brothers  credited  in  France  with 
the  invention  of  the  motion  picture. 
His  brother,  Auguste,  was  camerman. 

French  scientists  have  also  discov- 
ered the  second  picture  ever  made, 
according  to  their  information,  this 
being  titled  "L'Arroseur  Arrose" 
("The  Sprinkler  Sprinkled.")  This 
is  believed  to  be  the  first  film  comedy 
ever  produced.  The  Lumiere  brothers 
made  it. 


Explorer  Ampas  Guest 
Clye  L.  Eddy,  explorer,  the  only 
man  who  has  been  through  the  Grand 
Canyon  at  high  and  low  water,  will 
speak  to  the  A.M. P. A.  at  its  week- 
ly luncheon  today  at  the  Cave  Boule- 
vard, New  York.  He  will  illustrate 
his  talk  with  pictures  at  this  open 
meeting. 


Sheehan  Buys  Story 

Winfield  R.  Sheehan,  arrived  in 
New  York  yesterday  from  Holly- 
wood; announced  Fox  has  bought 
screen  rights  to  "Me  Gangster," 
Charles  Francis  Coe  story  in  "The 
Saturday  Evening  Post."  While  in 
the  East  Sheehan  will  supervise  open- 
ing of  "Four  Sons,"  at  the  Gaiety 
Feb.    13. 


Bring  McCutcheon  Body  East 

The  body  of  Wallace  McCutcheon, 
actor,  author,  soldier  and  artist,  who 
was  found  dead  in  Los  Angeles  Fri- 
day with  a  bullet  in  his  right  temple, 
will  be  brought  to  New  York  for 
burial    in    Greenwood    cemetery. 


Wilson  Back  In  N.  Y. 

J.  R.  Wilson,  sales  manager  for 
Educational,  has  returned  to  New 
York  after  an  extended  sales  trip 
through  the  Middle  West. 


I 


No  Block  Booking 
Concessions  at  Chic 

(.Continued   from   page    I)   t 
cession  was  made  to  meet  peculi 
in  selling  methods  of  some  dis| 
tors,     by     permitting     them 
clauses.    These  were  clearly  ini 
by  being  printed  in  red. 

The    contract   committee   nov 
revised  clause   one,  so  that  no     Til 
tion  may  be  made,  except  as  a 
upon  by  the  committee  of  the  n 
This  assures  a  standard  contrac 
eliminates    added    distributor  cl; 
some    of   which   were    alleged  1 
objectionable.        For    instance, 
pointed  out,  one  distributor  nowjlll 
clauses  permitting  withdrawals  o 
tain  types  of  pictures  already  sol 
not  made,  on  the  theory  that  the; 
duction     will     be     bigger     and 
costly    than    originally    intended 

Clause  seven,  on  protection, 
ably  will  be  revised  to  make  pi 
tion   start   from   the   last   day  a   -i 
run,    instead    of    the    first.      Affiil 
exhibitors  will  insist  on  this,  am 
affiliated  are   not  expected  to  oil 

This  morning,  the  committee; 
be  brought  before  exhibitors  at 
There  was  some  irritation  yesti 
at  the  failure  of  the  committee 
port  decisions  of  first  session  ti 
hibitors  at  large,  who  then  requi 
this   morning's   session. 


k 


Sentiment  Favoring 
Brookhart  Bill  She 

(.Continued    from    page    1) 

Virginia  exhibitor  association, 
plies  from  137  congressmen  ao^ 
senators  have  been  received  to'l 
with  general  sentiment  tavorabll 
the  bill,  states  Fred  J.  Herringj 
president. 


» 


Unremitting  Campaign? 
be  Waged  by  Exhibiti 

Chicago — The  Cleveland  unitflstio 
all  Ohio  will  wage  unremitting  m  i 
paign  for  passage  of  the  BrqsiiByt 
bill,  states  J.  J.  Harwood, 
the   Cleveland  association. 


Cabinet  Is  Formed  tc 
Supervise  "U"  The 

A  cabinet  has  been  formed  t( 
vise  the  operations  of  ITi 
Chain  Theatrical  Enterprises  'I 
Charles  B.  Paine  as  operating  exi 
five.  Supervising  the  working  of 
cabinet  are  Beno  Rubel  and  E 
Goldstein.  In  addition  to  Pai^ 
cabinet  consists  of  H.  M 
his  assistant;  Joe  Weil,  who 
ues  as  director  of  advertisini 
licity  and  exploitation  for  the] 
Herbert  L.  Robinson,  com] 
and  Charles  Burden,  head  of 
estate   department. 


Icli 


"Snookums"  Recovers 

"Snookums,"  the  baby  star 
Newlyweds,"    is    recovering 
severe  attack  of  pneumonia,  and 
are  under  way  by   Stern   BroSr' 
new  series  of  the  comedies. 


Day  Returns  From  Trip 
Harvey    B.    Day,    Kinograms  saf«s 
manager,   is   back   in   New   YorkJ 
lowing    a    trip    through    the    1 
West  territory.  \ 


'^NEWSPAPER 
fFILMDOl 


ALL  THE  NEWS 
ALLTHE  TIME 


XLIII     No.  29 


Friday,  February  3,  1928 


Price  5  Cents 


^he  Ten  Best 

By  JACK  ALICOATE 

iko-DAY  the  FILM  DAILY 
I  presents  to  the  industry  its 
mnnal  poll  of  the  ten  best 
es    of    1927.     This    yearly 
IS   the   result   of   splendid 
ration   with   THE   FILM 
i.Y  on  the  part  of  newspa- 
r  trade,  fan  and  national  puls- 
us   covering     the"  United 
So  widespread  is  the  in- 
that  this  year  286  critics 
art  in  the  voting,  many,  in 
local   columns   conducting 
:il  polls  for  the  benefit  of 
eaders.  The  makers  of  the 
tions  on  this  select  list  are 
congratulated.     It   is    no 
honor  for  any  man's  pic- 
to   be    chosen,   out   of   the 
eds  produced,  as  one  of  the 
I  St,  by  critical  America. 

tmany's  Film  Politics 

on    pictures    have    become    the 

of     poHtical     controversy     in 

iiy.     One  large  organization  is 

under     government     control 

tionalistic   dealings   with  other 

are    being    criticized    in    the 

y  the  democrats  and  sociaHsts. 

ogress   being  made  by   Amer- 

ms  seems  to  be  the  main  bone 

cUention.     It  is  not  unlikely  that 

eichstag  will  prove  the  debating 

1    for    film   problems   when    the 

id   abandonment   of   the    quota 

comes    up    for    consideration. 

Real  Charity 

■     FILM     DAILY     RELIEF 
'    is    functioning    silently    and 
result   that   should    make    the 
of  every   dollar  contributed   to 
It  cause  happy  to  be  a  partici- 
:   this   humanitarian  work.      In 
an  one  month  four  needy  and 
cases   have   been   relieved.      A 
;:r    arrangement    has    been    en- 
into    with    the    Motion    Picture 
"    Fund  of   Los  Angeles.      Here 
I  aragraph  from  a  letter  just  re- 
from    the    Rev.    Neal    Dodd, 
yiy  of  that  worthy  organization: 
Jicre  is  real  charity  in  the  hearts 
vnrself   and    committee    but    you 
>t    a    real    charity   organization, 
this    as    the    prompt    and    ex- 
iis  manner  in  which  the  plight 
ii  .-,.  and  her  family  was  re- 
vel is   a  revelation  to  me   who   so 
encounters   the   delays  and   red 
organized  charity  institutions." 


286  CRITICS  SELECT  TEN  BEST 
FILMS  OF  1927  IN  ANNUAL  POLL 


Deadlock  Feared 

By  MAURICE  KANN 
Chicago — With  possibility  seen  that  the  seventh  arbitrator  provided  for 
at  the  Trade  Practice  Conference  will  be  called  in  to  meet  a  deadlock  on  a 
number  of  clauses,  the  contract  committee  meeting  is  considered  certain  to 
last  until  next  week.  Day  and  night  sessions  have  been  instituted  to  speed 
up   work. 

Some  of  the  22  proposed  clauses  have  been  agreed  upon  in  principle, 
but  there  is  threat  of  a  deadlock  on  others,  notably  the  arbitration  clause, 
v\hich  looms  as  the  big  issue  of  the  meetings.  Practically  all  of  the  exhibi- 
tor delegates  have  left,  leaving  the  committee  and  alternates  to  complete 
their  work. 

Yesterday's  session  started  with  about  ten  clauses  agreed  upon  in  prin- 
ciple, but  the  meetings  developed  sharply  conflicting  views,  with  exhibitors 
claiming   distributors   were   refusing   to   concede   what   exhibitors   claim   are 

(.Continued  on  Page  2) 


SEEK  OPEN  MARKET,  HIT 


Chicago — Desire  to  buy  pictures  in 
the  open  market  and  unqualified  op- 
position to  compulsory  arbitration 
are  voiced  to  a  man  in  the  first  re- 
sponses from  exhibitor  to  a  ques- 
tionnaire sent  out  over  the  signature 
of  Frank  J.  Rembusch  and  signed 
thus,  "Secretary  of  the  Unaffiliated 
Independent  Exhibitors  of  America." 

Rembusch  broadcast  500  letters  a 
week  ago.  He  selected  his  list  at 
random  from  the  1927  FILM 
DAILY  YEAR  BOOK,  he  explains, 

(Continued    on    page    8) 


Deal  Not  Off 

New  Haven,  Conn. — While 
time  limit  of  the  option  has 
passed,  deal  for  purchase  of  the 
Poll  circuit  by  the  syndicate 
headed  by  Max  Shoolman,  the 
deal  is  not  off,  and  officials  of 
the  two  firms  are  dickering  and 
lawyers  for  both  sides  say  ex- 
tension of  time  probably  will 
be  needed. 

Charles  M.  Thayer,  head  of 
Poll  counsel,  states  "reasonable 
time"  will  be  granted  if  request- 
ed, to  permit  the  Shoolman  in- 
terests to  fulfill  provisions  of 
the  deal.  S.  Z.  Poll  believes 
the  deal  will  go  through,  al- 
though late. 


7RISC0  ROW  HALTS  EOX 
H0U8E8JN  2  CITIES 

St.  Louis— William  Fox's  $50,000,- 
000  building  program  in  two  cities 
still  is  tied  up  by  strikes,  with  steel 
workers  out  at  St.  Louis  and  Detroit. 
The  trouble  originated  in  San  Fran- 
cisco when  Aronberg-Fried,  contrac- 
tors, building  a  Fox  theater  there,  is 
declared  to  have  failed  to  meet  de- 
mands of  the  International  Iron 
Workers'  Union  with  regard  to  the 
steel  erection  of  the  building  in  which 
the  house  is  located.  The  steel  con- 
tract had  been  let   to  a  cencern  em- 

(Continued    on    page    8) 

PARIS  THEIRSTO  CLOSE 
IF  QUOTA  m  ISSUED 

Paris — Theaters  here  will  close  in 
protest  if  the  French  quota  decree 
forcing  theaters  to  show  one  French 
film  for  every  seven  or  every  nine 
foreign  films  exhibited  is  issued,  the 
exhibitor  association  decided  at  a  spe- 
cial meeting. 

Block      booking      contracts      with 
(Continued    on    page    8) 

Sunday  Shows  at  Baltimore 
are  Successful  in  Test 

Baltimore — Immunity    for    Sunday 
shows  against  the  "blue"  laws  is  pre- 
dicted here  following  victory  of  John 
G.    Callen.    member    of    the    legisla- 
(Continntd    on    page    8) 


240  Newspapers  Covering 

U.  S.  Join  in  Choosing 

Year's  Best 


How  They  Rank 

Picture  Votes 

Beau   Geste    235 

Big  Parade   205 

What  Price  Glory?  179 

Way  of  All  Flesh  167 

Ben  Hur   164 

Seventh   Heaven    162 

Chang  146 

Underworld    97 

Resurrection   91 

Flesh  and  the  Devil 77 


"Beau  Geste"  is  the  best  picture  of 
1527.  This  is  the  verdict  of  235  of  the 
286  critics  who  participated  in  the 
nation-wide  poll,  conducted  for  THE 
1928  FILM  DAILY  YEAR  BOOK, 
to  be  issued  next  week.  Two  hun- 
dred forty  newspapers  and  42  fan, 
trade  and  national  publications  are 
represented  in  the  poll,  which  is  an 
annual  event. 

Critics  were  asked  to  make  their 
selections  from  a  list  of  all  pictures 
released  during  1927,  which  was  sup- 
plied by  distributors,  and  to  exclude 
the  several  roadshow  productions 
shown  only  in  a  few  cities.  These 
were:  "The  Gaucho,"  "The  Jazz 
Singer,"  "The  King  of  Kings,"  "Old 
Ironsides,"  "The  Patent  Leather  Kid," 
"The  Student  Prince,"  "Sunrise," 
"Uncle   Tom's    Cabin"   and   "Wings." 

Despite  the  request,  some  critics 
voted  on  these  pictures,  a  tendency, 
which,  in  previous  years,  placed  pic- 
tures in  the  list  which  did  not  belong 
among  the  particular  year's  selections. 
Thus  "Beau  Geste,"  "The  Big  Parade," 
(Continued    on    Pagi    7) 


U.  A.  Detroit  House  Opens 
with  "Sadie"  as  Offering 

Detroit— With  "Sadie  Thompson" 
as  the  initial  attraction,  the  United 
Artists  opened  last  night,  under  di- 
rection of  Hugo  Riesenfeld,  who  came 
from  Chicago  to  handle  the  premiere. 

A  curious  booking  situation  exists, 
for  today  "Sadie"  will  have  as  chief 
opposition  "The  Circus,"  opening  at 
the  Adams,  Kunsky  long  run  house 
which  bought  the  picture  two  years 
ago. 


THE 


^ggg^ 


PAILV 


Friday,  February  3,  ll 


Vol  Xllll  No.  2  9     Friday.  Feb.  3, 1 928      Price  5  Cents 


lOHN  W.  UICOATE 


PuDlisner 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-oftice  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
tlO.OO  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  1.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse.    225. 


BENEFIT  FOR  EXHIBITORS 
SEEN  BY  IOWA  LEADER 


Omaha  —  Independent  exhibitors 
will  benefit  whether  or  not  the 
Brookhart  l)ill  passes,  declares  E. 
P.  Smith,  Iowa  unit  leader,  writing  in 
"Movie  Age."  Everyone  realizes 
some  changes  should  be  made  in  the 
uniform  contract,  he  says,  and  unless 
this  is  done  at  the  Chicago  meetings, 
"the  great  majority  of  the  independent 
exhibitors  will   support  the  bill." 

"The  independent  attitude  right 
now  is  'wait  and  see'  what  they  are 
going  to  do,"  he  continues.  "Quick 
action  in  accordance  with  the  'agree- 
ment' entered  into  at  the  Trade  Con- 
ference might  prevent  a  lot  of  trouble. 
Most  men  are  inclined  to  want  to 
•work  out  their  own  salvation  and  if 
the  average  theater  owner  thought 
he  had  a  fair  chance  he  would  pre- 
fer to  fight  it  out  himself.  However, 
many  of  them  have  just  about  de- 
cided they  were  fighting  a  losing 
battle  contracting  for  film  which  pro- 
vided for  'forced  arbitration'  and  sign- 
ing a  complicated  agreement  that 
cannot  always  be  interpreted  in  a 
satisfactory  manner. 

"Sen.  Brookhart  is  from  Iowa  and 
many  Iowa  exhibitors  feel  their  re- 
sponsibility just  a  little  more  on  that 
account.  They  feel  that  any  United 
States  senator  who  is  willing  to  make 
an  effort  to  cure  some  of  the  ills  of 
this  business,  as  Sen.  Brookhart 
seems  to  be  trying  to  do,  deserves  a 
lot  of  consideration.  Several  eastern 
state  associations  have  endorsed  the 
bill  and  are  working  for  the  bill  to 
be  passed  by  Congress. 

"It  looks  as  if  the  independent  the- 
ater owner  might  be  in  the  saddle 
right  now,  if  by  united  effort  they 
could  secure  either  an  equitable  con- 
tract or  the  passing  of  the  Brookhart 
bill." 


Sell  Arkansas  Theater 

Walnut  Ridge,  Ark. — The  Swan 
Theater  Corp.  has  sold  the  Swan  to 
James  Boyd  of  Blytheville. 


PETTIJOHHSEESSDCCESS 
OF  CONTRACT  MEETING 


Honesty,  integrity  and  sincerity  of 
purpose  of  committee  members, 
"presages  the  success  of  your  under- 
takings," C.  C.  Pettijohn,  Hays  or- 
ganization counsel,  told  members  of 
the  contract  committee  in  a  com- 
munication read  at  the  meeting  and 
made  public  in  New  York  by  Petti- 
john. The  committee,  he  said,  has 
a  great  opportunity  for  service  to 
the    industry. 

"Every  question  must  be  solved  na- 
tionally and  on  the  basis  of  the  great- 
est good  for  the  greater  number  en- 
gaged in  the  business,"  he  said.  "A 
great  president  of  our  country,  said 
'Equal  rights  for  all,  special  privileges 
to  none.'  We  have  a  few  men  in  all 
branches  of  this  business,  some  of 
them  very  active  at  present,  trying 
to  regulate  it  both  from  within  and 
without,  who  prefer  a  slogan  'Equal 
r.ghts  to  none,  all  special  privileges 
for  me.'  These  particular  individuals 
cannot  be  helpful  to  you  in  your  de- 
iiherations.  They  are  entitled  to  a 
respectful  hearing,  however,  with  all 
the  patience  that  you  can  commend 
but  they  should  not  be  permitted  to 
trespass  too  long  on  your  time  and 
patience  to  the  injury  of  the  indus- 
try as  a  whole  or  to  the  damage 
or  the  thousands  of  buyers  and  sell- 
ers of  our  product  who  look  to  you 
for  further  progress  and  a  solution 
fiom  within  the  industry  of  the 
problems  which  may  be  sincerely 
presented  for  your  consideration. 

"Everybody  realizes  that  your  con- 
clusions will  not  be  satisfactory  to 
everybody.  If  you  attempt  to  write 
into  the  contract  a  clause  to  avoid 
a  repetition  of  every  complaint  made 
to  you,  you  will  fail.  The  contract 
is  long  enough  now,  possibly  too 
long.  Any  individual  who  insists 
upon  a  new  clause  to  cover  his  par- 
ticular grievance  or  an  entire  con- 
tract to  suit  him  without  regard  to 
the  wishes,  desires  and  best  interests 
of  the  majority  of  the  industry  as  a 
whole  does  not  deserve  any  consider- 
ation at  your  hands. 

"I  say  again,  we  now  have  a  good 
contract.  Possibly  a  better  one  can 
be  written.  I  hope  so.  You  are  go- 
ing to  try  and  do  that  very  thing. 

"Sure  in  your  own  hearts  and  minds 
that  you  have  done  your  best — ,  99 
per  cent  of  the  industry  will  ap- 
prove your  honest  deliberations. 
That  is  all  that  will  be  necessary 
to  shelter  you  from  petty  and  un- 
warranted criticisms,  already  heralded 
in   advance   of  your  meetmg.' 


Contract  Meeting  Sidelights 


CHICAGO— Looks  just  like  exhib- 
itor convention  days.  Not  so 
many  exhibs  here,  but  plenty  of 
sales  managers,  accessory  folks  and 
others — all  of  them  after  a  sale  or 
the   "lowdown"   on   the   pow-wow. 


Train  Shipments  Resimied 

Waterbury,  Vt. — Film  shipments 
now  are  brought  in  here  by  train  for 
the  first  time  since  the  flood.  The 
Opera  House  has  been  supplied  by 
films  brought  over  tiie  highway  from 
nearby  shipping  points. 


Blair    Quits    Publix 

San  Antonio,  Tex. — Robert  Blair, 
city  manager  here  for  Publix,  has  re- 
signed. 


Exhibitor  delegates  filtered  in  all 
through  the  iveek.  Pete  Woodhull 
and  Mike  O'Toole,  who  make  the 
pleasantest  sort  of  traveling  com- 
panions, found  the  Congress  loaded 
to  the  giimvales  with  autoTnobiles 
and  salesmen  assembled  for  the  au- 
tom.otive  show  and  rooms  at  a  pre- 
mium. 


A.  Julian  Brylawski  got  two  rides 
on  his  way  here  from  Washington, 
for  in  addition  to  the  train,  Lou  Rome 
of  Baltimore  had  him  on  the  pan  for 
his  terrible  bridge. 


out  of  Chicago,  staying  over 
long  enough  to  catch  the  Cew 
into  New  York.  Will  be  East 
one  month.  Then  back  to  Hollyv 
to  turn  'em  out  some  more  for  J 
Big  doings  on  the  Fox  lot.  1 
would  you  suppose  the  new  g 
keeper  is?  None  other  than  "C 
Eyed"  Connelly,  who  has  eras 
more  gates  than  Tammany  Y<n 
Verily,   that's  going  some! 


Pat  Garyn  of  National  Sci 
Service  is  here.  Hobnobbing  with 
hibitors  as  is  his  wont.  Pat  kn( 
them  all.  Making  the  rounds  v 
him  is  H.  C.  Young,  National's  1( 
manager. 


Old  home  tueek  this,  with  leaders 
like  Woodhull,  O'Toole,  Richey, 
Steffes,  "Peck"  Baker  and  many 
others  in  addition  to  committee 
members.  There's  quite  a  bit  of 
reminiscing,  too,  on  the  Cleveland, 
Minneapolis,  Chicago,  Boston,  Mil- 
waukee, Los  Angeles  and  Columbus 
conventions. 


When  the  com/mittee  first  went 
to    session,    Frank    Rembusch, 
Hoosier  war  horse,  turned  to  "B 
Cochrane    and    suggested    that 
present   confab    be   conducted  ol 
the  "open  mind"  lines  which  he  ; 
prevailed  at  the  meeting  of  the 
N.A.M.P.I.    That  was  delving  bi 
into  real  ancient  history.    Cochri 
knew   it   and   so    reyrvarked — "Di 
remember    that,    Frank.      I'm 
young." 


Just  to  prove  conclusively  that  this 
smacks  of  the  real  convention  stuff, 
we  find  around  us  several  fire-eaters 
like  Fred  Herrington  of  Pittsburgh 
and  Henry  Staab  of  Milwaukee. 
Neither  one  makes  any  bones  how 
often  or  how  they  express  their  sen- 
timents. 


Winnie    Sheehan    slipped   in    and 


It  was  at  lunch.     Around  the  ti 
were     Ned    Depinet,    Fred    Desl 
Bob  Cochrane,  Joe  Schnitzer  and 
Schiller. 

"How   are    things   coming   alotii 
was  the  query. 

"All      settled,"      replied      Schill 
"We're    leaving    on    the    Century 
morrow." 

"Yes,"  replied  Reisman."  "the  2'\ 
not  the  20th." 


Deadlock  Is  Feared 
at  Chicago  Session 

(Continued    from    page    1) 

real  points  of  improvement.  Prog- 
ress was  slow,  and  several  exhibitor 
delegates  and  alternates  were  frankly 
discouraged. 

Despite  distributors'  stand  on  block 
booking — declining  to  deal  with  it  at 
this  contractual  meeting,  exhibitors 
gave  indication  they  will  seek  to  force 
the  issue.  Distributors  are  prepared 
to  grant  the  right  of  cancelling  racial- 
ly or  religiously  objectionable  films, 
and  permit  cancellation  of  ten  per 
cent  of  a  block  on  payment  of  50  per 
cent  of  the  rental  of  the  cancelled 
product,  but  do  not  believe  discussion 
of  block  booking  is  in  order  at  this 
meeting. 

l£xhibitors  yesterday  were  girding 
for  a  fight  on  compulsory  arbitration, 
with  H.  M.  Richey,  secretary  of  the 
unaffiliated  exhibitors'  committee,  de- 
claring it  illegal  in  Michigan  and 
about  39  other  states.  There  is  no 
objection  to  the  principle,  but  to  the 
machinery  of  arbitration. 


Valentine  Sells  Pastime 

Moreland,  Okla.  —  Bob  Valentine 
has  sold  the  Pastime  to  Kenneth 
Campbell,  who  has  changed  the  name 
to  the   Star. 


W.  Pa.  and  W.  Va.  Unit 
to  Send  10  to  Hearii 

Chicago   —   Western    Pennsylvaijj 
and  West  Virginia  exhibitors  willj 
represented     at     the     Brookhart 
hearing   in    Washington    next    mO|| 
with    a   delegation    of   ten   headed 
Fred  J.   Herrington,  Anthony  P.J 
and   Nathan   Friedberg. 


Buys    Pella,   la.,   House 

Pella,  la. — Neil  Huntzinger  of  Dl 
Moines  has  bought  the  Alamo  fe 
Chris   Nelson. 


CaU 
WAFILMS,  Inc. 

Walter  A.   Fatter,  Pres. 

for 

Library  Stock  Scenes 

New  York  HoUy 

130  W.  46th  St.       c/o  Leon  Schlesinf 

Bryant    8181    1123    No.    Bronson    Av 


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First    Division    Pictures,    Inc. 
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•H 


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Covers  Everything  —  Goes   Everyivhere 


PARTIAL  LIST  OF  CONTENTS 

(Editorial    Index    Takes    Up    Over    Eight   Pages    of    Smallest    Size    Type) 

List  of  over  twenty  thousand  theaters  with  addresses — 1,001  exploitation 
ideas  for  showmen — All  productions  of  the  year  with  directors,  stars,  cam- 
eramen, length,  etc. — Complete  foreign  section  of  over  sixty  pages — Compre- 
hensive financial  section  with  data  and  statements  of  all  companies — First 
run  theaters  and  list  of  all  theater  chains — Personnel  of  all  organizations, 
companies,  societies  and  clubs  in  the  motion  picture  industry — Exhibitors'  ac- 
cessory buying  guide — The  outlook  for  1928  as  expressed  by  important  ex- 
ecutives— The  titles  of  over  eight  thousand  feature  productions  —  The  best 
pictures,  the  best  directors  and  the  best  stars,  as  chosen  in  competition,  in 
1927 — Addresses  and  personnel  of  all  studios  East  and  West  —  All  company 
releases  for  the  year — ^A  thousand  other  items  of  interest  covering  every 
branch  of  the  motion  picture  industry  in  comprehensive  and  authentic  man- 
ner. 

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■i'ly,  February  3,  1928 


f^E2^ 


DAILV 


►  liange  on  Presentation 
(icy  Seen  by  Schlanger 

is  no  evidence  of  any  marked 

m  presentations  in  the  Middle 

id  parts  of  the  South  he  has 

led,  Ted  Schlanger,  Universal 

ibjects   sales   manager,   states. 

w    exceptions    he    found   that 

which  feature  presentations  or 

ille  are  standing  by  that  policy, 

raight     picture     houses     also 

no  sign  of  changing  policy. 

two-reel    comedy    is    holding 

on  all  fronts,"  says  Schlang- 

is  just  as  poular  as  it  ever 

lii    the    public   and    is    just    as 

nt  a  part  of  the  average  pro- 

In   fact,    even    in    the    houses 

.presentations    and    vaudeville 

pment  the   feature   picture,   two- 

omedies   continue    as    a    staple. 

r  are   spots   on   these   programs 

r  the  good  old  screen  comedy  is 

thing  that  fills  the  bill." 


I  Shows  for  "Simba" 
hheduled  on  Saturdays 

pecial  Saturday  matinees  are 

!   for  the   next  three  weeks  in 

1  rion    with    run    of    "Simba"    at 

111    Carroll,    New    York.      The 

IS  been  bought  for  the  next 

rurday  mornings  for  9  o'clock 

-  for    members    of    the    Boys 
New    York,   by   Charles    H. 

resident    of    Guaranty   Trust 
i  y.     At   11  o'clock,   Saturdays, 

-  for  Boy  Scouts  are  sched- 
1  hese  with  the  regular  two-a- 
>\\s  makes  four  shows  on  Sat- 


:;iye  Eddy  Shows  Films 

A.M. P. A.    was   entertained   at 
cheon    yesterday    by    Clye    L. 
xplorer,  who  showed  motion 
of    his    perilous    expedition 
the  Grand  Canyon.     With  a 
f   husky   college   boys   as   his 
ons,  the  reels  showed  the  ex- 
shooting  dangerous  rapids  in 
nail   boats.      All   hands  voted 
ndinger,  and  wished  Eddy  the 
luck  in  his  lecture  tour  with 
(sational  film. 


Kane  Coming  East 

rt  T.  Kane  may  work  at  the 
olitan  studio  once  again.     He 

(lollywood  tomorrow  and  will 
y  decide  on  his  future  pro- 
headquarters  upon  his  arrival 


C  cus"   Closing  Record  Run 
than     $250,000     has     been 
by  "The   Circus"  in  its  four 
run  concluding  tonight  at  the 
kiitrand,   New  York. 


F  nkett  Back  from  Havana 

s  h  Plunkett,  managing  director 

lie  ;trand,  has  returned  with  Mrs. 

|nk|t    from    a    three    weeks'    visit 

Hsjana,  this  being  his  first  vaca- 

'  over  two  years. 


jSatle  House  Again  Bombed 

;aie,  Wash. — Slight  damage  was 

>ec)y  a  bomb  at  the  Palace-Hip- 

■,    non-union    house.     This   is 

ond     attempt    made    in    two 

ks  o  bomb  the  theater. 


286  Critics  Select 

Ten  Best  Films 

(Continued   from   page    1) 
"Ben  Hur"  and  "What  Price  Glory," 
are  included  (rightfully)  this  year. 

Thirty-six  pictures,  received  ten 
votes  or  more,  and  were  placed  on 
the  Honor  Roll.  These  are:  "Don 
Juan,"  "Metropolis,"  "Stark  Love," 
"Faust,  "The  Scarlet  Letter,"  "Tell 
It  to  the  Marines,"  "Camille,"  "The 
Better  'Ole,"  "White  Gold,"  "The 
Rough  Riders,"  "Rookies,"  "The  Cat 
and  the  Canary,"  "Barbed  Wire," 
"Two  Arabian  Knights,"  "Les  Miser- 
ables,"  "The  Beloved  Rogue,"  "Sor- 
rell  and  Son,"  "Twelve  Miles  Out," 
"Captain  Salvation,"  "It,"  "The  Ma- 
gic Flame,"  "Service  for  Ladies," 
"The  Blood  Ship,"  "Loves  of  Car- 
men." "Mr.  Wu,"  "Annie  Laurie," 
'The  Garden  of  Allah."  "God  Gave 
Me  20  Cents,"  "Michael  Strogoff," 
"Her  Night  of  Love,"  "The  Fair  Co- 
ed," "The  Kid  Brother,"  "My  Best 
Girl,"  "Quality  Street,"  "The  Prince 
of  Head  Waiters"  and  "Slide,  Kelly, 
Slide." 


Child  Law  Amendment  Sought 

Albany,  N.  Y. — Amendment  of  the 
L'w  prohibiting  children  under  16 
years  from  attending  theaters  unless 
accompanied  by  a  parent  or  guardian 
is  sought  in  a  bill  introduced  by  Sen. 
Charles  A.  Freiberg.  Its  provisions 
would  permit  children  over  ten  and 
under  16  to  attend  between  2  and  6 
P.  M.  provided  they  were  segregated 
in  care  of  a  matron. 


FitzPatrick  Back  from  Abroad 

James  A.  FitzPatrick  has  returned 
from  Europe,  after  completing  sale 
of  distribution  rights  in  the  United 
Kingdom  of  his  feature  production^, 
"In  Old  Vienna,"  based  on  the  life 
of  Franz  Shubert.  The  deal  was 
closed  with  Mercury  Booth  Grainge 
Film  Service,  Ltd.,  London.  The 
picture  now  is  playing  an  extended 
run  at  the  Champs  Elysees  in  Paris, 
after  which  European  rights  will  be 
sold. 


Sholtz  Heads  Zakoro  Sales 

Bernard  Sholtz,  former  sales  man- 
ager of  the  P.D.C.,  New  York  ex- 
change and  previously  with  Fox  and 
Warners,  has  been  appointed  sales 
manager  of  the  new  Zakoro  Film 
Corp.,  New  York  distributor  of 
"Potemkin"  and  "The  Last  Mo- 
ment." 


Interest  in  "Chi"  Colored  House 

Chicago — Considerable  interest  is 
being  displayed  in  the  new  Regal,  a 
3,000-seat  theater  at  South  Parkway 
and  47th  St.,  now  being  completed  by 
Lubliner  &  Trinz.  The  house  will 
cater  to  colored  patronage  exclusive- 
ly. The  premiere  is  tomorrow  and 
on  the  initial  bill  are  Fess  Williams 
and  his  band. 


DeVorska  in  New  York 

Jess  DeVorska,  who  was  featured 
in  FBO's  "Jake  the  Plumber"  is  in 
New  York  for  a  few  days. 


Loew's  Quarterly  Dividend 
Loew's  Inc.  has  declared  a  quarter- 
ly   dividend    of    \Yi    per   cent   on    the 
6>4  per  cent  perferred  stock,  payable 
Feb.   15. 


Financial 


m  OFFERS  NEW  STOCK 
TO  FINANCE  WESCO  DEAL 


Announcement  is  made  by  Fox 
Film  Corp.  in  a  letter  to  stockhold- 
ers of  an  offering  of  125,000  shares 
of  new  Class  A  stock  at  $75  a  share. 
Holders  of  Class  A  and  Class  B  stock 
of  record  Feb.  10  will  have  the  right 
to  subscribe  to  one  share  of  new 
stock  for  each  four  shares  now  held. 
New  capital  can  be  thus  obtained, 
amounting  to  approximately  $9,375,- 
000,  will  be  used  to  acquire  a  con- 
trolling interest  in  Wesco  Corp.  and 
for  acquisition  of  remaining  outstand- 
ing  Wesco   stock. 

Fox  has  made  an  offer  to  purchase 
the  remaining  outstanding  stock  of 
the  Wesco  Corp.  for  $55  a  share  or 
an  alternative  offer  of  three-fourths 
of  a  share  of  Fox  Film  Corp.  class 
A  stock  for  each  share  of  Wesco 
Corp.  The  holdings  of  Wesco  Corp. 
have  a  seating  capacity  of  300,000, 
and  do  an  annual  gross  of  $40,000,000, 
paying  $9,000,000  annual  film  rental, 
according  to  the  company's  announce- 
ment. 


Paramount  Earnings 

$8,050,000  for  1927 

Paramount  has  issued  a  preliminary 
report  for  1927  which  shows  net  earn- 
ings of  $8,050,000,  equal  after  pre- 
ferred dividends  to  $12.83  a  share  on 
the  579,327  average  number  of  shares 
of  common  outstanding  during  the 
year.  The  report  shows  average 
earnings  of  $5,500,000  for  the  three 
I'ears  from  1924  to  1926  inclusive. 

During  the  three  years  from  1925 
to  1927  inclusive,  the  company  has 
increased  its  capital  stock  from  235,- 
931  shares  of  common  to  687,389 
shares.  Sale  of  this  new  common 
stock  to  stockholders  provided  $40,- 
000,000  cash,  and  an  additional  $16,- 
000,000  came  from  the  sale  of  6  per 
cent  bonds  last  year. 


Wall  Street  Analysis 

of  Warners'  Financing 

An  analysis  of  Warner  Brothers 
financial  structure  is  presented  in 
"The  Wall  Street  News,"  giving  de- 
tails of  the  recent  reorganization  and 
promotion,  and  the  outlook  for  the 
future.  The  present  outtsanding  capi- 
talization of  the  compay  consists  of 
199,980  shares  of  class  A  common 
cumulative  $1.50  stock  at  par  value 
of  $10,  and  350,220  shares  of  no  par 
value  common.  It  has  $4,000,000  of 
6i^  per  cent  bonds  outstanding. 


K-A-Orpheum  Stock  Listed 

Temporary  listing  has  been  given 
the  cumulative  convertible  preferred 
slock  of  the  Keith-Albee-Orpheum 
Circuit  Corp.  on  a  when-issued  basis 
by  the  New  York  Curb  exchange. 


Quotations 


Eastman  Kodak  common  continued  to  be 
the  star  attraction  in  the  market  yesterday, 
gaining  2J4  points  and  closing  at  169.  The 
previous  day  the  issue  gained  2J4  points. 
Sales  amounted  to  2,500.  The  heaviest  trad- 
ing was  in  Fox  Film  "A,"  which  dropped 
more  than    1   point. 


High 

Low 

Close 

Sales 

Am.     Seat.    Vtc.  .  . 

40/, 

39M 

39J4 

700 

*Am.    Seat.    Pfd.. 

48 

.... 

*BaIaban    &    Katz. 

67% 

.... 

*Bal.    &    Katz    Vtc 

73-4 

•  .   .  < 

*tCon.   Film   Ind.  . 

18^ 

.... 

tCon  Film.   Ind.Pfd 

23'/, 

23^ 

23y2 

1,000 

Eastman    Kodak     . 

1695^ 

166K 

169 

2,500 

♦East.    Kodak    Pfd 

1295i 

.   .  >   . 

*tFilm    Inspection. 

.... 

.... 

4% 

♦First  Nat'l  Pfd.    . 

... 

106 

•   .  .   . 

Fox  Film  "A"    .  .  . 

81 K2 

80 

80  M 

13,500 

tFox   Theaters    "A' 

2054 

20 

2m 

5,000 

♦Intern'l  Project.   . 

10 

ttKeiths  6s  46    

whli 

looii 

100^ 

3 

Loew's,   Inc 

61% 

60^ 

60  "4 

3,000 

ttLoew's,  6s  41  WW. 

107M 

107  ■/« 

10754 

10 

ttLoqw's,6s41xwar. 

100% 

10014 

10054 

6 

♦MG-M    Pfd 

.  .  •   • 

25^ 

.  •   ■  ■ 

♦M.    P.    Cap.    Corp. 

W2 

Pathe    Exchange    .  . 

3^4 

3 

3 

566 

Pathe     Exch.     "A". 

14H 

14 

14^ 

1,300 

ttPathe   Exch.    7s37 

80J4 

80 

80  Kg 

15 

Paramount  F-L   . . . 

113'^ 

112  5/« 

112M 

3,300 

♦Paramount  Pfd.    .  . 

12m 

ttPar.Bway.S'^sSl. 

102 -^ 

102-4 

10254 

6 

**Roxy     "A"      . .  .  . 

27 

25 

.... 

.... 

**Roxy    Units    

29 

27 

**Roxy   Common    .  . 

6/2 

6 

.... 

♦♦Skouras    Bros.    .  . 

40 

39 

Stan.   Co.  of  Am.  .  . 

50 '4 

47^ 

4854 

tTrans-Lux  Pictures 

4',4 

4% 

4% 

800 

♦♦United   Art.    Com 

l.S 

14 

.... 

♦♦United    Art.    Pfd 

85 

80 

.... 

*tUniv.  Pictures    .  . 

2354 

Univ.    Pict.    Pfd... 

97^ 

97  "4 

9754 

40 

t Warner    Bros.     . . . 

15 '4 

14:^ 

1554 

800 

Warner   Bros.    "A". 
•Last  Prices  Quoted 

23 

22y2 
and 

23 
Asked 

300 

••Bid 

(Over 

the  Counter) 

tCurb  Market 

TtBond    Market 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley  in  Philadelphia. 


EDWARD  B.  SMITH 
&C0. 

Members  New  York,  Philadelphia 
and  Boston  Stock  Exchanges 


Corporate 
Financing 


Philadelphia 
New  York  Boston 


THE 


DAILV 


Friday,  February  3, 


Coast  Wire  Service 


U.A.  to  Get  Kane  Film? 


REPORe  CONSIDERINGI 
PRODUCTION  IN  EAST 


"Satan's  Bushel,"  Robert  T.  Kane 
production,  may  be  released  through 
United  Artists,  it  is  reported.  Kane 
leaves  tomorrow  for  New  York.  He 
is  reported  considering  production  at 
the  Cosmopolitan  studio,  New  York. 


Denny  May  Be  Starred  in 
England  for  Universal 

There  is  a  possibility  that  Reginald 
Denny  may  be  starred  in  England  in 
two  pictures  made   by  Universal. 


"U"  Plans  Series 
Following  "The  Cohens  and 
Kellys,"  Universal  is  planning  to 
make  a  series  of  "Cohens  and  Kellys" 
features.  Stories  are  being  prepared 
for  "The  Cohens  and  Kellys  in  Jerus- 
alem," "The  Cohens  and  Kellys  in 
Jail,"  "The  Cohens  and  Kellys  in 
Darkest  Africa"  and  "The  Cohens  and 
Kellys  in  Hollywood."  Director  and 
casts  will  be  announced  later. 


"Body   Punch"  in  Production 

Universal  has  started  work  on  "The 
Body  Punch,"  by  Harry  O.  Hoyt, 
under  direction  of  Leigh  Jason.  Jack 
Dougherty  and  Virginia  Browne 
Faire  have  the  principal  roles,  and 
others  in  the  cast  are  Wilbur  Mack, 
Arthur  Millette,  George  Kotsonaros 
and  Monte  Montague. 


SiUs'    Next   "The    Hawk- 
Benjamin   Christiansen   is   to  direct 
Milton  Sills  in  "The  Hawk"  for  First 
National.     Wid   Gunning  will   super- 
vise. 


Ray  Directing  "Thief  in  Night" 
Albert  Ray  is  to  direct  "A  Thief  in 
the    Night"    for    Fox. 


Cohn   Gets   Assignment 

Alfred  A.  Cohn  is  writing  adapta- 
tion and  continuity  of  "The  Butter 
%pd  Egg  Man"  for  First  National. 


Next  for   Bebe   Daniels 

"She  Wouldn't  Say  Yes"  is  to  be 
the  title  of  Bebe  Daniels'  next  pic- 
ture following  completion  of  "Feel 
My  Pulse." 


FBO  Signs  Adamson 
Ewart  Adamson,  author  and  scen- 
arist, has  been  signed  by  FBO. 


Parpos  in  "Lonesome" 

Gustav  Parpos  has  been  cast  in 
"Lonesome,"  which  Paul  Fajos  is  di- 
recting for   Universal. 

Irving  in  "Walking  Back" 

George  Irving  has  been  added  to 
cast  of  "Walking  Back,"  which  De 
Mille  is  producing. 

Original  for  Boyd 
F.    McGrew    Willis    is    writing    an 
original  called  "Power"  for  William 
Boyd,  which   he  will  do  on  comple- 
tion  of   "The    Cop." 

Sign  Gertrude  Clair 
Gertrude  Clair  has  been  assigned  a 
role    in    Clara    Bow's    next    picture 
"Red  Hair." 


Negri  to  Quit  Paramount? 

A  report  is  current  here  that  Pola 
Negri  will  leave  Paramount  on  the 
expiration  of  her  contract  May  15. 


Brabin  Completes   Contract 
Charles   Brabin   has  completed   his 
First  National  contract.  Nothing  defi- 
nite  is   known   as   to  whether   it   will 
be  renewed. 


Terriss  in  Vaudeville 

Tom  Terriss  is  playing  a  short 
vaudeville  engagement  in  the  sketch 
entitled   "Three    Shadows." 


Stroheim  Gets  Vaude  Offer 
Erich  Von   Stroheim  has  been  of- 
fered vaudeville  bookings  to  be  feat- 
ured in  a  special  act. 


Griffith  in  Series? 
Raymond  Griffith  may  be  financed 
by  Howard  Hughes  in  a  series  of  pic- 
tures for  Paramount  release. 


Colman,   Strange  on  Vacation 

Ronald  Colman  and  Philip  Strange 
are  leaving  on  a  vacation  in  England. 


Langdon  on  Last 

Harry  Langdon  will  start  on  his 
last  picture  for  First  National  this 
month. 


Fox  Signs  John  Ford 
John    Ford   has    been   signed   to   a 
new  long  term  contract  by   Fox. 


Niblo  Directing  Velez 

Fred    Niblo    has   been   assigned    to 
direct  Lupe   Velez   in   "La   Paiva." 


Bert  Roach  Signed 

M-G-M  has  signed  Bert  Roach  to 
a  new  three-year  contract. 


Arthur  Houfman  Cast 

Arthur  Houfman  has  been  cast  for 
"Quick  Lunch"  which  Charles  Reis- 
ner  will  direct. 


Paramount  Signs  7  Writers 

Paramount  has  just  signed  the  fol- 
lowing seven  writers  to  the  scenario 
staff:  Willard  Keefe,  Lester  Cohen, 
Samuel  Ormitz,  Wglls  Root,  Harlen 
Thompson,  Ernest  Culbertson  and  L. 
W.  McLaren. 


Add  to  Negri  Cast 

William  Von  Hardenberg,  Blanche 
Craig,  Helen  Hunt  and  Lorraine  Ri- 
vero  have  been  signed  to  the  cast  for 
Pola  Negri's  "Three  Sinners,"  which 
Rowland  V.  Lee  will  direct. 


Joyce  Coad  with  Negri 

Joyce  Marie  Coad  has  been  assign- 
ed to'play  the  daughter  role  in  Pola 
Negri's  next  feature,  "Three  Sin- 
ners," which  Rowland  V.  Lee  will 
direct. 


Seek  Open  Market,  Hit 
Forced  Arbitration 

(.Continued   from   page    1) 
and   with   no   restrictions   as   to   the- 
aters except  these: 

Houses  in  the  large  centers  where 
producer-distributor  houses  in  the 
main,  are  to  be  found,  were  elimin- 
ated. 

Theaters  in  towns  of  less  than  2,- 
000   population   were   omitted. 

Rembusch  brought  the  first  re- 
plies with  him  from  Indianapolis  for 
possible  presentation  to  the  commit- 
tee handling  the  revision  of  the  uni- 
form contract.  He  has  received  16, 
he  states,  and  all  of  them  favor  an 
open  market  and  elimination  of  com- 
pulsory arbitration.  Rembusch  is  un- 
determined as  to  whether  or  not  he 
will  send  out  additional  question- 
naires, but  it  is  probable  that  he  will. 


'Frisco  Row  Halts  Fox 
Houses  in  Two  Cities 

(.Continued   from   page    1) 
ploying    workers    not    affiliated    with 
the   union. 

In  a  communication  read  before 
the  St.  Louis  Building  Trades  Coun- 
cil, D.  F.  Aronberg,  president  of  the 
building  company,  said,  that  the  steel 
work  contract  was  not  let  by  Fox  but 
by  a  subsidiary  company  of  the  Bank 
of  Italy,  which  is  building  the  struc- 
ture. He  said  that  he  had  attempted 
to  prove  this  to  P.  J.  Morrin  of  St. 
Louis,  international  president  of  the 
iron  workers  union.  Aronberg  de- 
clared it  was  "unjust"  to  penalize  Fox 
for  conditions  on  a  structure  in  which 
he  will  only  be  a  tenant. 


Sunday  Shows  at  Baltimore 
are  Successful  in  Test 

(Continued  from  page  1) 
ture,  who  on  Sunday  instituted  a  test 
at  the  Broadway  Garden,  under  aus- 
pices of  the  Liberty  Defense  League. 
After  arrest,  Callen  and  two  other 
defendants  demanded  a  jury  trial  and 
the  grand  jury  refused  to  vote  indict- 
ments. Programs  vvere  sold,  with  ad- 
mission to  the  theater  free,  under  the 
plan  used.  Sunday  baseball,  which 
pursued  a  similar  course  has  con- 
tinued   unmolested    since    its    victory. 


EffECTOFPADUCAH'l 
FIGHT  SEEN  STATED 


Paducah,  Ky.— Whether  Ken 
is  to  drop  its  antiquated  "blue" 
and  adopt  a  liberal  Sabbath,  oi 
clamp  on  the  lid,  and  rigidly  er 
the  Sunday  closing  law,  is  exp 
to  be  decided  in  the  case  of  the 
versus  Leo  F.  Keiler,  who  op« 
the  Columbia  here. 

Keiler  has  been  indicted  o 
counts  for  violating  the  "blue' 
Hearing  is  set  for  the  April 
of  the  Circuit  Court,  and  Kei! 
prepared  to  fight  the  case  to  the 
of  his  resources.  As  theses  an 
derstood  to  run  into  the  million; 
case  is  expected  to  go  to  the 
Supreme  Court,  if  necessary.  ] 
is  associated  with  Col.  Levy  an 
Lesser,  in  houses  at  Louisville 
other   points. 

As    Keller's    prosecution    is 
undertaken   under   a   state   law, 
wins   it  rnay  mean   opening  of 
theater   in   the    state   on    Sundaj 
he  loses,  it  may  mean  closing  of 
now     running,     including     Loui 
Lexington,     and     other    large 
The  churches  here  have  joined  f 
against   Keiler.     The   11   counts 
voted   for   that   many   violationSj 
ing  the  grand  jury  session. 


Paris  Theaters  to  Close 
If  Quota  Decree  Issued 

(Continued  from  page  1) 
American  distributors,  plus  the  pop- 
ularity of  American  films,  in  con- 
trast to  the  inferior  drawing  power 
of  French  pictures,  are  declared 
causes  of  the  action. 


Mrs.  Wolf  Dead 

Houston,  Tex. — Mrs.  Nathan  Wolf, 
mother  of  Maurice  Wolf,  district 
manager  for  M-G-M  in  New  England 
and  of  Jules  Wolf,  who  is  in  the 
theater  business  in  Lo§  Angeles,  died 
here  Monday.  She  was  over  70  years 
of  age. 


Oppose  Theater  Permit 

Taunton,  Mass. — Several  residents 
have  filed  objections  with  the  city 
council  to  the  granting  of  a  permit 
to  Fred  J.  Hartwick  to  build  a  the- 
ater  in   the   residential   district. 


Schlesinger  Plans  Larg 
British  Production  1 

Many  British  players  and  din 
now  in  Hollywood  may  retu 
England,  if  plans  of  I.  W.  S 
inger.  South  African  film  maj 
and  banker,  materialize.  Schles 
it  is  understood,  is  sponsoring  f( 
tion  of  a  large  British  prod 
unit  in  London.  He  recently  ai 
control  of  De  Forest  Phonofili 
entered  the  British  exhibitio: 
with  purchase  of  the  Clavering 

Schlesinger,    who    is    now    i 
York,    is   declared    seeking   to 
Britishers  to  return  to  the  hom^ 
try  and  aid   the  industry  then 
comeback. 


Dispossess  Action  Start' 
Alfred  Gottesman  Enterpr 
defendant  in  action  to  dispossi 
firm  from  the  Roger  Sherma: 
Haven,  Conn.,  operated  by  a  si 
ary,  the  Ranrick  Corp.,  accor 
a  statement  from  A.  S,  Friend 
Friend   Enterprises. 

The  allegations  in  the  pape: 
by   the    70   College   Street   Coi 
that    the    Gottesman    interests 
to  pay  $30,000  rental.  A  plea  in 
ment    filed    by    the    defendan 
denied.       Unless    some   new   mj 
made   by   the   defendants   to  st( 
action   to   dispossess,   the    Gotti 
interests,    states    Friend,    will 
quired  to  surrender  possession 
Roger    Sherman    will    revert 
original  ownership.      The   70 
Corp.  and  the  Roger  Sherman 
are  among  the  A.   S.   Friend 
terprises  in  New  England. 

Conyers,  Ga.,  House  Sol 

Atlanta — The    American, 
Ga.,     has    been    bought    by 
Duke   and   C.   M.   Gay,   of  Ne 
Ga.     They  take  charge  Feb. 


•T^v<^ 


^FILMDOM 


VOL.  XLIII     No.  30 


AHDWEEKLY 
FILM  DIGEST 


XWORIDS 
LARGEST 

Theatre 


\ 


V 


Watch  the  Trade  Papers  and 
Universal  Weekly  for  actual 
receipts  of  "THE  COHENS 
AND  KELLYS  IN  PARIS" 
—it's  a  BIG  MONEY 
Special ! 


Sunday,  February  5,  1928 


Price  25  Cents 


.-^ 


/ 


\ 


V 


V 


13  Waf  hincffon  Jquare' 

From  Leroy  Scott's  famous  novel  and  big  N.  Y.  stage  success.  With  this  great  cast: 
Jean  Hersholt,  Alice  Joyce,  Zazu  Pitts,  George  Lewis,  Helen  Jerome  Eddy.  A  Mel 
Brown  production. 

Directed  by  Fred  Newmeyer.  With  Barbara  Kent,  Lillian  Rich,  Lee  Moran,  Tom 
O'Brien,    Lucille    LaVerne    (child    actress). 

I  #lll#e  ^^C  AND  THE  WORLP 

Starring  MARY   PHILBIN.    With  the  famous  "Merry-Go-Round"  cast,  including   Nor- 
man   Kerry,    Betty    Compson,    George    Siegmann,    H.    B.    Walthall,    Martha    Mattox    and 
others.     Directed   by   A.    E.    Dupont,    who    made   "Variety." 


The  recognized  reference  book  on  motion  pictures 

iL  1928  FILM  DAILY  YEAR  o% 

Complete —  Thorough — Accurate 

Noiv  Being  Distributed  Free  to  Film  Daily  Subscribers 


.-■.'-v'7^'■%^--7>.rT.'■..•w-^.-^^irv'^».-v'^•«r"■.^^^w-%-  rvriT^-vrv. 7^-vr;^2;v:'5i.TV 


:^  r<JV^JTJV^.i'~r'.~: 


ii! 


NOV  E  L  T  Y 


IVrOTHING  adds  zest  to  a  program 
^  ^  like  a  good  short  novelty.  It's 
over  the  fence  with  gloom  when  you 
flash  one  of  EducationaVs  snappy  one- 
reel  pictures  on  your  screen.  Instant- 
ly there's  life  in  the  party — because 
there's  life  in  the  picture! 


KINOGRAMS 

The  News  Reel 
that  tops  the  field 

CURIOSITIES 

The  Movie  Side-show 

Produced  by  Walter  Flitter 

OUTDOOR 
SKETCHES 

By  Robert  C.  Bruce 

CARTER  De  HAVEN 

in 
"Character  Studies" 


CAMEO 
COMEDIES 

{Jack  White  Productions) 

FELIX  THE  CAT 

Cartoons 

By  Pat  Sullivan 

Lyman  H.  Howe's 
HODGEPODGE 

McCALL  COLOUR 
FASHION  NEWS 

With  Hope  Hampton 


EDUCATIONAL  FILM  EXCHANGES,  Inc. 

E.  W.  Hammons,  President 


I 


^ 


"THE  SPICE  OFTHE  PROGRAM" 


Member,   Motion   Picture   Producers   and    Distributors   of   America,    Inc.,   Will    H,    Hays,    President 


^NEWSPAPER 
fPILMDOM 


ANDWEEKLY 
FILM  DIGEST 


LIU     No.  30 


Sunday,  February  5,  1928 


Price  25  Cents 


BY  fBO^NEXT  YEAR 

Bers,  26  Gold  Bonds, 
>ii  Dog  Pictures  on 
928-29  Program 

"od — Four     pictures    desig- 

iper-specials,  26  Gold  Bond 

id    six   dog   pictures,    star- 

.r,  will  comprise  the   1928- 

11    of    FBO,    according    to 

Le    Baron,     who    has    just 

rom   New   York.     Two   of 

specials    are    to    be    made 

;   next  two  months. 

J  ron     states     that     within     a 

complete   outfit   will   be   in- 

the    studio    for    recording 

lucing   sound   through   em- 

of   the   new   device   of  the 

lectric    Co.    in    conjunction 

'  ires. 

Kt    special    to   be    made    by 

iiy  will  be  "Notice"  which 

e  will  direct. 


FIGHT  ON  ARBITRATION  CUUSE 
LOOMS  AT  CONTRACT  MEETINGS 


lount  Retires 

iance  of  8  P.C.  Stock 

c  ent  of  the  balance  of  the  8 

cumulative   convertible   pre- 

ck   is  announced  by    Para- 

This     amounts     to     74,950 

that  remained  outstanding 

inal  issue   in    1919   of   100,- 

the  company  having  pre- 

rchased   and   retired   24,600 

1   the   small  balance  having 

crted    into    common    stock. 

is  being  retired  at  $120  a 

e   8  per   cent   annual   divi- 

lent  on  the  preferred  issue 

1    by   a   6    per   cent   charge 

sold   by   the   company   last 

to    acquire    funds    for    the 

'  retirement. 


^stroyed  In  Fire 

^1  River,  Mass. — With  Na- 

:    amins  in   Chicago  as  a 

r  of  the  unaffiliated  ex- 

'  committee  drafting  the 

liform   contract,   two   of 

1<  al  theaters  were   among 

t'(  r  destroyed  by  the  disas- 

s  re  which  swept  the  busi- 

!ction,    causing   reported 

<  $25,000,000.    The  Rialto 

lemiere  are  the  Yamins' 

se  destroyed  by  the  flames 

cbalso  razed  the   Majestic 

Wilbur. 

eieen  5,000  and  10,000  per- 

> '  'ill    be    thrown    out    of 

k  y  the  fire  which  called 

f  ;men   from    Boston   and 

u  ounding  communities. 


SEEK  SUBSTITUTION  AND 
PROTECTION  AMENDMENTS 


Chicago — Elimination  of  the  prefer- 
ential treatment  alleged  given  Bala- 
ban  &  Katz  and  its  subsidiaries  on 
protection  throughout  Illinois,  and 
of  "in  the  dark"  buying  of  pictures 
is  sought  by  the  Chicago  exhibitor  as- 
sociation, in  views  transmitted  to  the 
contract  committee  now  meeting 
here. 

Mass  meeting  of  independent  ex- 
hibitors was  held  last  week,  and  a 
committee  named  to  outline  to  the 
contract  committee  the  association's 
viewpoint.  On  the  committee  are: 
James  Coston  of  the  Coston  booking 
circuit,  Nat  Wolf  of  Orpheum,  Lud- 
(Continued   on   Page    11) 


500  NEWSPAPERS  LIST 
TEN  BEST  SELECTIONS 


Announcement  is  being  made  in  the 
Sunday  issues  of  newspapers  through- 
out the  United  States  of  the  results 
of  the  poll  for  the  Ten  Best  pictures 
of  1927,  the  special  story  having  been 
released  simultaneously  to  500  news- 
papers of  the  selections  as  announced 
in  THE  1928  FILM  DAILY  YEAR 
BOOK. 

This  effort  represents  one  of  the 
most  comprehensive  campaigns  ever 
launched  for  securing  newspaper 
space  for  the  industry  generally,  for 
the  announcement  of  THE  FILM 
DAILY  YEAR  BOOK  selections  has 
become  an  annual  feature  played  up 
(Continued  on  Page  2) 


The  Contract 

NOBODY  knows  where  it  will  all  end.     Some  progress  in  a 
difficult  situation  has  been  made.    But  the  revamping  of  the 
uniform  contract  is  proceeding  at  a  slow  motion  pace.  Both 
sides  have  agreed  not  to  talk.     Officially,  therefore,  everything  is 
great  and  the  outcome  as  rosy  as  a  sunset  on  Lake  Michigan- 

However,  signs  of  irritation,  dissatisfaction  and  resentment 
have  asserted  themselves.  The  exhibitor  delegates  have  whipped 
themselves  into  a  fighting  mood.  They  are  dissatisfied  over  the 
concessions  made  to  date.  Biechele,  Yamins  and  Berinstein  are 
hard  at  it.  Flanking  them  are  Cole,  Walsh  and  Rome  as  alter- 
nates. The  distributors  delegates — Feist,  Reisman  and  Depinet 
with  Schnitzer  as  alternate,  likewise,  are  hard  at  it.  Represent- 
ing millions  of  dollars  invested  by  their  own  organizations  and 
the  entire  grotip  of  affiliated  theaters  which,  it  is  now  claimed,  rep- 
resent 65  per  cent  of  the  theater  seats  of  the  United  States  are  Ed 
Schiller  and  Fred  Desberg.  They  are  aggressive,  too,  but  theirs  is  a 
protective  aggression,  a  safe-guarding  of  the  terrific  investment 
which  they  believe  is  endangered  by  the  too  radical  change  in  the 
business  structure  of  the  industry  which  some  exhibitors  are 
seeking.    In  the  background  are  Woodhull,  Cochrane  and  Richey. 

Multiplicity  of  Interests 

This  is  the  background.  All  of  these  groups  are  integral 
part  of  the  industry  and  yet  their  interests  are  multiple  and  va- 
ried. The  affiliated  exhibitors,  of  course,  have  a  great  sympathy 
for  the  distributor  with  whom  they  are  partners.  The  unaffiliated 
exhibitors  who  are  essentially  the  small  men  and  consequently 
the  ones  who  have  continually  felt  the  encroachments  of  the  af- 

iContinued   on   Page    3) 


Compulsion    Seen    as   Big 

Issue  of  Sessions 

at  Chicago 

By  MAURICE  KANN 

Chicago — If  and  when  the  uniform 
contract  committee  reaches  the  arbi- 
tration clause  a  "sweet  battle"  is  cer- 
tain to  develop. 

There  are  no  differences  in  opinion 
between  the  exhibitor  and  distributor 
delegates  over  the  general  principle 
of  arbitration.  Both  sides,  basing 
their  opinions  on  the  formidable  ar- 
ray of  disputes  handled  through  the 
arbitration  committees  of  Film  Boards 
without  recourse  to  the  courts,  concur 
in  declaring  that  the  system  is  of 
value  as  a  time  saver  to  both  buyer 
and  seller. 

However,  the  system  as  now  con- 
stituted makes  it  compulsory  for  the 
contracting  parties  to  submit  to  ar- 
bitration. And  it  is  here  that  the  rub 
comes  in.  Exhibitors  delegates  to 
the  conference  maintain  that  compul- 
sion is  illegal  and  that  the  rules  gov- 
erning arbitration  should  and  must 
(Continued   on    Page    11) 


P.J.WOOD  HITS  PETITIONS 


Columbus,  O. — Difference  with  the 
statements  made  in  petitions  being 
circulated  by  producers  and  distribu- 
tors in  their  campaign  against  the 
Brookhart  bill,  is  expressed,  by  P.  J. 
Wood,  Ohio  unit  business  manager, 
in  communications  to  his  member- 
ship. 

Exhibitors  who  sign  the  petition 
(.Continued   on   Page    11) 


Fox-Marks  Deal  ? 

Chicago— William  Fox  is  ex- 
pected here  next  week  on  a  two- 
fold mission.  First,  his  trip  is 
reported  in  connection  with  the 
Ascher  Bros.  Circuit  in  which 
his  organization  holds  a  con- 
siderable interest.  Second, 
there  is  a  recurrence  of  a  re- 
ported deal  with  the  Marks 
Bros,  whose  "ace"  houses  are 
the  Granada  and  Marbro. 


"■r 


THE 


■cM^ 


DAILV 


Sunday,  Februarl 


Vol.  XLIII  No.  30  Sunday,  Feb.  5. 1928    Price  25  Cents 


lOHN  W.  ALiCOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


*Am.  Seat.  Vtc... 
*Am.  Seat.  Pfd... 
*Balaban  &  Katz.. 
*Bal.    &   Katz   Vtc. 

tCon.   Film   Ind 

tCon.  Film  Ind.Pfd. 
Eastman  Kodak  . . 
*East.  Kodak  Pfd. 
*tFilm  Inspection. . 
♦First   Nat'l   Pfd... 

Fox    Film    "A" 

tFox  Theaters  "A". 
*Intern'l  Project.  . . 
ttKeiths  6s  46  .... 

Loew's,    Inc 

ttLoew's,  6s  41ww. 
ttLoew's,6s41x-war. 

M-G-M    Pfd 

M.   P.    Cap.    Corp.. 
*Pathe  Exchange... 
Pathe    Exch.    "A".. 
ttPathe    Exch.    7s37 
Paramount  F-L  . . . 
♦Paramount  Pfd.    . 
ttPar.Bway.SHsSl 
**Roxy     "A"      . . . . 

**Roxy    Units     

**Roxy  Common  . . 
**Skouras  Bros.  . . . 
Stan.  Co.  of  Am.. . 
tTrans-Lux  Pictures 
••United  Art.  Com. 
••United  Art.  Pfd. 
•tUniv.  Pictures  . . 
Univ.    Pict.    Pfd... 

tWarner  Bros 

Warner  Bros.  "A". 


High    Low    Close  Sales 

39M  •••• 

48  

67^  .... 

^^V^  ■■■■ 

18!4     18^^      18-4  200 

23/2     2lVi     23'A  1,500 

171Ji   165^4   16854  8,600 

129fi  .... 

4^  .... 

106  

80  3,600 

20  600 

10 

100!^  5 

5954  3,700 

108  20 

100?^  10 

25M  1.100 

8  200 
3 

14  600 

79H  * 

nZYi  3,600 

12m  .... 

101?i  S 


81 
2054 

166  54 
60^ 

108 

100^ 

25^ 

8 

u" 

7954 
113 

162" 
27 
29^ 

6 
40 
4954 

15 
85 

99  j^ 
1654 
2S}i 


80 
20 

lOOJi 

59^ 

107^ 

100^ 

2SH 

8 

1354 
79/2 

112/8 

loiji 

26 
2754 

5/2 
39 
47^ 

4Ji 
14 
80 

97i^ 
15/2 
22'!^ 


48J4 
4/2 


200 


23!4  .... 

97!^  60 

ISYi  2,100 

2354  5,400 


•Last  Prices  Quoted   •*Bid   and   Asked    (Over 

the  Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley  in   Philadelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant     1040 


INDEX 

PAGE 

THE  CONTRACT,  an  haitcn-tal  by  Maurice  Kann  1 

FINANCIAL,    by    Charles    F.    Hynes 2 

DEVELOPMENTS   IN   PRESENTATIONS,    by  Jack   Harrower 4 

FOREIGN  MARKETS,  by  James  P.   Cunningham 5 

REVIEWS  OF  THE  NEWEST  RELEASES,  by  Lilian   W.  Brennan 6-7 

THEATER  EQUIPMENT  AND  MANAGEMENT,   by  Arthur   W.   Eddy..   8 

HOLLYWOOD  HAPPENINGS.  Coast  News  by  Telegraph 10 

THE   WEEK'S  HEADLINES,  Review  of  the  News 12 

EXPLOIT-0-CRAMS    12 

AND  THAT'S  THAT,  by  Phil  M.  Daly 12 


REVIEWS- 


PAGE 

BUCK    PRIVATES    6 

COME   TO  MY  HOUSE 6 

CRASHING   THROUGH    7 

DRUMS  OF  LOVE 6 

LAST  COMMAND t 

LAW  AND  THE  MAN 6 


LITTLE  MICKEY  GROG  AN 6 

OUTCAST  SOULS 7 

PHANTOM   OF   THE  RANGE...  7 

RACE  FOR  LIFE 6 

RUSH  HOUR    6 

13  WASHINGTON  SQUARE 7 


SHORT  SUBJECTS   7 


500  Newspapers 
Ten  Best  Sele* 

(Continued   from   page   1 

jti  the  columns  of  leading  ni 
reviewers  everywhere.  Chest 
motion   picture  editor   of  "T 
cuse   (N.  Y.)   Herald,"  mad( 
lections    the    basis    for    forn 
Cinema    Critics   Club,   with 
ship   open   to   all   the   picture 
the  Syracuse  territory.     The 
become  so  popular  that  plan; 
der    way    for    making    it    a 
movement,   with   leading  nc; 
everywhere  organizing  local 
This  is  but  one  of  the  many: 
evidences    of    the    construct: 
licity  directly  resulting  fronij 
nual   selections   of  the   ten 
tures,  which  was  instituted 
FILM  DAILY. 

Subscribers  are  keeping  t 
busy  with  inquiries  concern] 
copies  of  the  publication, 
tion  is  proceeding  as  rapidly 
ies  are  being  received  from  1 
ery. 


No  Far  Northwest  Changes 
Seen  by  Herschel  Stuart 

Seattle — Acquisition  of  control  of 
Wesco  by  Fox  Filrn  Corp.  will  not 
cause  any  change  of  operation  of  Pa- 
cific Northwest  Theaters,  Wesco  sub- 
sidiary, according  to  Herschel  Stuart, 
general  manager  of  Northwest 
houses,  who  states  he  does  not  antici- 
pate change  of  "a  single  manager." 

Much  of  the  stock  of  the  local  firm 
is  owned  by  local  capitalists.  Har- 
old B.  Franklin,  president  of  West 
Coast,  holds  a  five  year  contract  to 
manage  the  chain. 

Pacific  Northwest  holdings  com- 
prise 44  theaters  in  Washington,  Ore- 
gon and  Montana,  aside  from  the 
three  in  Seattle,  the  Fifth  Avenue, 
United  Artists  and  the  New  Seattle, 
scheduled  to  open  in  mid-February. 
Recently  Wesco  leased  the  Strand  to 
John  Danz  who  is  operating  it  as  a 
second  run  house,  and  now  confirms 
report  Louis  L.  Goldsmith  and  W. 
B.  Ackles,  have  leased  the  Liberty, 
closed  by  Wesco  last  week,  and  will 
operate  it  as  a  second  run  house. 

This  gives  the  Fox  interests  con- 
trol of  the  first  run  situation  with  the 
exception  of  Hamrick's  Blue  Mouse 
and  the  Columbia  and  Winter  Garden, 
operated  by  Universal.  The  May- 
flower which  is  expected  to  open  in 
March,  is  owned  by  F.  Creigh  Nel- 
son, local  capitalist,  and  the  Casper 
Fischer  interests. 

Regular  monthly  midnight  theatri- 
cal services  are  now  held  at  Trinity 
Parish  Church,  Seattle,  by  Rev.  Char- 
les Stanley  Mook. 


Spokane — The  Auditorium  will  be 
razed  to  make  way  for  a  ten  story 
Medical  Arts  building,  by  L.  N. 
Rosenbaum,  New  York  capitalist, 
who  is  building  the  new  Seattle  and 
Spokane  theaters  for  Wesco-Fox. 


K-A-Orpheum  Stock  Issue 
Quickly  Oversubscribed 

Initial  offering  of  $10,000,000  of  cu- 
mulative convertible  preferred  seven 
per  cent  stock  of  the  Keith-Albee- 
Orpheum  Corp.  released  to  the  pub- 
lic last  Wednesday  was  oversub- 
scribed four  times  by  noon  of  the 
following  day,  according  to  Lehman 
Bros.,  banking  firm  handling  the  is- 
sue. The  opening  price  was  $101 
per  share  and  accrued  dividend.  Ap- 
plications for  listing  on  the  New  York 
Stock  Exchange  are  in  preparation. 


"Trail  of  '98"  FoUows  "Circus" 

Hollywood— "The  Trail  of  '98"  is 
to  follow  the  "Circus"  at  Grauman's 
Chinese,  at  an  opening  price  of  $11 
top. 


Movietone  Sequence  in  "4  Sons" 
One  of  the  sequences  for  "Four 
Sons,"  was  taken  in  Movietone.  This 
part  of  the  new  Fox  production 
which  opens  at  the  Gaiety,  Feb.  13, 
reproduces  Tyrolean  yodelling  and 
folk-songs. 


fe 


Charlie  Chaplin  Reis 
Purchased  by  Vi 

Wafilms,  Inc.,  New  York, 
chased  distribution  rights  of 
of  four  two  reel  Charlie  Cha   » 
tures  from   the  Triangle  Lit   ({{ 
Corp.     They  are   all    Keystc 
sues    made    by    Mack    Senne 
Mabel  Normand,  Chester  Coi  ^^ 
Mack  Swain  in  the  casts.         51 1 

Pictures    of    the    series    ai  K 
Trysting  Place,"  "Dough  an^ 
mite,"       "His       Prehistoric 
'Caught  in  a  Cabaret." 


BROO 


Re 


,!lli 


THE    NAME    YOU    GO  BYI. 
WHEN    YOU   GO  TO   BUYtfr 


COSTUMI 


I   14.37    BWAY.  N.Y  TELSSH 

ALSO   25.0OO    COSTUMES   TO   REWjl 


VERY    DESIRABLE    0F| 
SPACE   FOR   RENT 
Vault  accommodations  and 
room  on  floor — Inquire 

Firat    Division    Pictures,  1 
729   Seventh  Avenue  1| 


TIFFANY- STAHL  PRODUCTIONS,  IW 

Announce  ^^ 

That  they  have  in  the  course  of  production 
two  motion  pictures  entitled: 

"Nameless  Men" 
"Single  Bliss" 

ALL  RIQHTS  PROTECTED 


February  5,  1928 


DAILV 


The  Contract 


(Continued   from   page    1) 

exhibitor  thus  face  the  battle  with  the  two  groups  ar- 
gainst  them. 

y  know  it,  however.  And  the  knowledge  of  the  odds 
which  they  must  contend  have  stiffened  their  demands 
ir  backbones.  They  maintain  the  small  man  is  entitled 
iCtion.  Of  that  there  is  no  doubt.  They  assert  that  be- 
operator  may  function  on  a  small  scale  is  no  reason  why 
nary  rights  of  barter  and  trade  should  not  be  extended 

appreciable  portion  of  the  complaints  aired  at  the  con- 
concerns  the  inability  of  the  independent  theater  owner 
1  the  open  market  against  the  affiliated  theater-  The  af- 
group   cites  the  rights  which   belong  to   the  wholesaler 

it  go  at  that.  Of  course,  the  chain  deserves  and  gets 
tial  treatment.  But  when  three  or  four  of  the  principal 
ig  and  distributing  organizations  which  are  also  inter- 
theaters  exchange  their  product  on  an  automatic  alloca- 
is  and  therefore  make  it  impossible  for  the  unafifiliated 

to  nab  any  part  of  this  product,  it  does  appear  that  per- 
s  interlocking  system  has  been  developed  to  a  too  high 
f  perfection.  The  arbitrary  allocation  of  product  to  af- 
heaters  should  be  subjected  to  the  severest  sort  of  scru- 
s  not  unreasonable  to  ask  that  at  least  a  small  percentage 
es  be  made  available  to  the  unattached  group  of  operators. 

One  SolutioT^ 

lis  is  done,  a  surprising  number  of  complaints  against 
3rs  would  automatically  end.  This  simple  observation 
lell  be  stressed :  The  exhibitor  is  interested  in  the  com- 
luccess  of  his  theaters.  Many,  not  all,  of  the  kicks  which 
Itered  today  are  traceable  to  the  fact  that  under  the  pres- 
Im  much  of  the  best  in  pictures  find  their  way  into  the- 
Ined  or  controlled  by  corporations  operating  under  so- 
Jntlemen's  agreements.  The  rights  of  mass  buying  are 
isted.  Affiliated  theaters  most  certainly  are  entitled  to 
of  the  breaks.  But,  as  a  matter  of  creating  business 
and  a  greater  intra-industry  amity,  it  appears  to  us 
3ars  might  be  let  down  a  bit  to  give  the  smaller  fellow 
After  all,  in  many  cases,  the  "smaller  fellow"  falls  into 
jory  not  because  his  theaters  are  inferior,  not  because 
J  pay  the  price,  but  essentially  because  he  is  not  affiliated 
[educing  and  distributing  organization. 

Block  Booking 

question  of  allocation  of   product   and   the   issue  over 
|)king  may  not  be  subjects  of  contractual  relations.     At 
distributors  maintain  so,  and,  by  strict  analysis,  they 
lorrect.     The  unaffiliated  exhibitor  group,  on  the  other 
Is  that  these  are  two  great  underlying  principles  which 
Isolved.     But  the  possibilities  are  not  very  bright.     If  a 
jcerning  division  of  product  is  reached — and  it  is  most 
[the  block  booking  problem  would  assume  a  less  serious 
|though  it  will  not  be  solved  insofar  as  exhibitor  dele- 
concerned.    The  distributors  are  adamant  on  the  issue. 


[umbia   Pictures   Corporation 

,0  11  Announces  that  it  has  in  the  course  of 
production  a  motion  picture  entitled: 

"The  Desert  Bride" 

yimghted  —  and  All   Rights   Protected 


Whether  they  will  adhere  as  closely  to  the  line  as  they  stand  at 
present  is  a  question.  The  exhibitor  group  seems  to  be  confident 
that  on  this  important  and  far-reaching  issue  it  will  be  success- 
ful in  gaining  ground.  There  is  no  doubt  that  a  "club"  to  be 
swung  generously  and  often  is  the  Brookhart  bill. 

Compulsory  Arbitration 

Under  fire  from  many  exhibitor  quarters  is  the  arbitration 
system  to  which  the  exhibitor  becomes  party  upon  signing  the 
uniform  contract.  No  dispute  over  the  principle  of  arbitration 
exists.  But  there  is  considerable  difference  of  opinion  over  the 
machinery.  The  unaffiliated  group  is  dead  set  against  compul- 
sory arbitration.  It  believes  the  theater  owner  should  reserve 
the  right  to  turn  to  arbitration  or  not  as  he  chooses  and  that  he 
should  not  be  compelled  to  abide  by  the  decision  of  the  arbitra- 
tion board.  It  appears  to  us  that  the  difference  is  not  insur- 
mountable; that  a  method  of  solution  can  and  should  be  worked 
out.  Arbitration  should  not  be  permitted  to  fall  to  pieces  because 
one  or  more  cogs  in  the  machinery  do  not  function  as  some  think 
they  should. 

In  the  Balance 

These  are  the  major  problems.  Not  all,  by  any  means. 
Every  clause  is  under  fire.  The  suggestions  for  changes  or  ad- 
justments are  of  varying  importance.  All  of  them  can  be  ad- 
justed, it  is  reasonable  to  conjecture. 

The  contract  committee  will  come  to  what  may  be  construed 
as  a  fairly  successful  conclusion  only  if  a  greater  display  of  give 
and  take  asserts  itself.  But  a  deadlock  is  impending.  If  it  should 
result  in  a  severance  of  deliberations,  it  will  mean  the  final  solu- 
tion has  merely  been  put  off.  A  meeting  ground  must  exist 
somewhere. 

If  it  is  not  found  in  Chicago,  it  may  be  under  auspices  which 
would  make  conditions  far  worse  for  the  entire  business- 

KANN 


A    GUIDING    SIGN 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California,  make 
this  famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOT  EL 

HOLLYWOOD,  CALIFORNIA 


DAILV 


Sunday,  Februaryl 


SHOWMANSHIP  ANALYSES   OP 

PRESENTATIONS   AT   LEADING 

THEATERS 


Presentations 


A   PRACTICAL   GUIDE  TO   ill 
EXHIBITORS  IN  BUILDING 
PROGRAMS 


,By   JACK   HARROWER  , 


Dual  Voice  Number  Is 

Heavy  Hit  at  Capitol 

The  surprise  number  of  the  Cap- 
itol show,  and  one  that  drew  a  great 
round  of  applause,  was  a  dual  voice 
stunt,  offered  by  John  Maxwell.  He 
sang  in  double  voice.  In  costume  of  a 
prima  donna,  as  he  turned  his  profile 
to  the  audience,  he  sang  in  a  soprano 
voice.  Then  turning  his  left  side  to 
the  audience,  he  revealed  a  soldier 
costume  as  he  sang  tenor.  The  nov- 
elty caught  on,  and  registered  de- 
cisively. 

Novelty  arrangement  of  the  usual 
overture  offered  selections  from  "La 
Gioconda"  augmented  with  a  tenor 
solo  by  Caesar  Nesi  and  a  dance 
number  by  the  ballet  corps.  The 
main  presentation  was  "Dream  Gar- 
den," a  revue  staged  by  Mort  Harris 
with  Walt  Roesner  again  conducting 
The  Capitolians,  stage  orchestra.  The 
Chester  Hale  girls  were  on  hand  with 
a  precision  dance  and  Walt  Roesner 
broke  into  song  and  dance  with  the 
aid  of  a  male  partner,  as  another 
feature.  Fain  and  Dunn  did  their 
song  and  piano  act  to  the  satisfac- 
tion of  the  audience.  Lloyd  &  Brice, 
comedy  acrobatic  team,  did  little  and 
took  too  long  to  do  it.  The  show 
was  staged  in  Colonial  atmosphere 
with  settings  and  costumes  in  keep- 
ing. 


Classics  and  Jazz  On 

B'klyn  Strand  Program 

Overture  selected  by  Edward  L. 
Hyman  was  "Massannelio"  by  Auber 
and  played  by  the  orchestra,  with 
Sascha  Kindler  conducting  (six 
minutes).  Amber  spot  was  used  on 
the  director  as  he  entered  going 
to  flood  as  he  picked  up  baton. 
Bridges  light  blue  on  draw  curtains 
and  side  blue  foots  on  production 
stage,  steel  blue  stars  in  cove  ceiling. 
After  overture,  and  film  leader  an- 
nouncement, Kindler  played  "One 
Alone"  from  "The  Desert  Song." 
Lights:  pink  spot  from  dome  on  artist, 
rest  of  stage  dark,  (three  minutes) 

Kindler  stepped  back  into  the  pit 
and  conducted  the  topical  review, 
which  ran  for  ten  minutes,  and  after 
that  came  orchestral  presentation, 
"Dancing  to  the  Classics.  The  pro- 
gram called  attention  to  the  fact  of 
the  great  similarity  in  melody  of  the 
modern  dance  tunes  to  the  classics. 
It  was  the  purpose,  therefore,  of  this 
presentation  to  show  how  the  classics 
would  sound,  first  as  a  piano  solo  in 
their  original  form  and  then  as  an 
orchestra  number  arranged  accord- 
ing to   the   modern  manner. 


Bert  Gordon  at  Metropolitan 

Bert  Gordon  and  company  are  the 
main  attraction  at  the  Metropolitan 
this  week,  appearing  in  the  musical 
comedy,  "Desperate  Sammy." 


Present-  O-  Grams 


"Beware  of  Widows" 
(Universal) 

Fashion  revue  was  presented  in 
four  scenes  with  the  stage  setting — 
a  billboard  showing  the  Meyers-Ar- 
nold Co.,  ad  with  an  oval  on  one  end 
opening  on  platform  with  stairs  lead- 
ing to  floor  of  stage.  The  set  trees 
were  gnarled  oaks,  and  the  balloons 
used  on  the  trees  were  inflated  to  va- 
rious sizes  and  were  in  various  colors. 
Fall  leaves  floated  down  across  the 
scene  during  the  number.  Scene  open- 
ed with  two  little  girls  doing  a  nov- 
elty dance  number  in  front  of  a  trav- 
eler. Near  the  conclusion  of  the 
dance  the  traveler  parted  revealing 
the  two  set  trees  high  lighted  from 
above  with  spots  and  the  billboard 
very  dimly  lighted.  As  the  dance  was 
concluded,  the  lights  were  turned  up 
with  the  little  girls  bowing  toward 
the  oval  panel  in  the  billboard  which 
opened  on  curtains  behind  the  oval. 
These  curtains  parted  and  the  first 
model  appeared.  Behind  the  model 
was  a  box  draped  in  gold  cloth.  After 
a  moment's  pause,  she  stepped 
through  the  opening  and  posed  on  the 
platform  in  front,  displaying  her 
shoes  and  hosiery  in  particular.  As 
she  walked  down  the  steps,  the  or- 
gan played  softly  until  he  had  cross- 
ed the  front  of  the  stage  where  she 
again  posed  before  taking  a  seat  on 
the  rustic  bench  Other  models  fol- 
lowed in  a  similar  manner.  Each 
model  appeared  twice  in  this  scene. — 
Roy  L.  Smart,  Carolina,  Greenville. 
S.  C. 


"The   Cat  and  the   Canary" 

(Universal) 

The  orchestra  opened  with  a  soft, 
melodiousless  number.  Two-thirds 
through  the  music  and  in  the  middle 
of  a  strain,  a  girl  screamed  offstage. 
A  green  flood  lamp  flashed  on  and  a 
girl  in  street  clothes  backs  on  stage^ 
frightened,  looking  into  flood  lamp. 
At  the  same  time  a  boy  dressed  like 
Creighton  Hale  in  the  picture  backed 
on  from  the  opposite  side  of  stage. 
The  orchestra  picked  up  a  soft, 
spooky  strain,  playing  to  action  from 
now  on.  The  girl  and  boy  backed 
into  each  other,  center,  and  screamed 
loudly.  Flash  boxes  started  flashing 
and  all  the  house  lights  went  out. 
The  boy  started  cautiously  toward 
left  in  the  direction  of  the  green  flood 
toward  which  the  girl  points.  As  he 
nears  it,  a  low  moan  started,  a  muf- 
flled  siren  growing  louder  as  he  ap- 
proaches. 

A  loud  scream  was  heard  from 
the  top  of  the  balcony,  a  "woozy" 
bird  shot  down  a  wire  and  a  second 
later,  while  the  boy  stared  in  horror 
at    the    bird,    a    hairy    hand    reached 


slowly  through  the  center  of  the  cur- 
tain and  grasped  the  girl  and  pulled 
her,  screaming  wildly,  back  through 
the  center  split  of  curtain.  The  boy 
took  one  last  look  at  the  bird,  now 
almost  upon  him,  turned  to  warn  the 
girl  just  in  time  to  see  her  disappear 
through  curtain.  As  he  grasped  for 
her  the  bird  hit  the  stage  with  a  ter- 
rible bang,  the  lights  stopped  flash- 
ing as  the  title  of  picture  was  thrown 
on  the  plush.  The  boy  jumped  back 
and  ran  offstage.  The  green  flood 
went  with  him  and  the  show  was  on. 
— Russell  F.  Brown,  McDonald,  Eu- 
gene, Ore. 


Russian  Revel  Features 

Sixteen  Roxyettes 

The  Sixteen  Roxyettes  came 
through  with  another  variation  of 
their  precision  stepping  maneuvers, 
and  scored  heavily,  closely  followed 
by  a  grand  Russian  revel  in  the  pres- 
entation, which  was  styled  "La  Rus- 
sie  Ancienne."  It  depicted  traditional 
entertainment  held  by  the  Russian 
nobles  with  the  scene  a  lavishly  ap- 
pointed banquet  hall.  Extensive  ar- 
ray of  colorful  Russian  costumes  and 
an  entertainment  composed  of  Rus- 
sian dances  and  songs  with  music  by 
the  Balalaika  orchestra  was  attrac- 
tively presented  but  the  general  ap- 
peal did  not  seem  to  register  as  fa- 
vorably as  some  of  the  more  recent 
Roxy  entertainments.  Another  unit, 
"Silhouette,"  was  a  pleasmg  novelty 
with  dancers  posed  to  represent  the 
"base"  and  "shade"  decorations  of 
huge  lamps.  "In  A  Southern  Shanty" 
offered  Forbes  Randolph's  Kentucky 
Jubilee  Choir.  The  Sixteen  Roxy- 
ette,  with  their  rythmic  dance  steps, 
were  the  bright  spot  on  the  bill.  The 
overture  was  made  up  of  selections 
from  "La  Boheme"  and  the  screen 
offered  the  news  reel  and  Fox  Movie- 
tone and   "13   Washington  Square." 


Fuller   Opens  Booking   Office 

Eli  Fuller,  veteran  vaudeville  play- 
er, has  opened  the  Standard  Theatri- 
cal Agency,  at  251  Film  Exchange 
Bldg.  to  book  acts  for  theaters  in  this 
territory.  He  already  has  booked  the 
Variety  Amusement  Co.,  including 
seven  Cleveland  houses,  the  Ohio, 
Mansfield;    and    the    Palace,    Lorain. 


Jy     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builders 

BARRFX  O'  FUN  and 
PACKAGE  PARTY 

Phone  me  at  SPRinK  4613 
Write  me  at  339  Lafayette  Street.  N.  Y.  C. 


Acrobatic  Dance  Gel 
the  Spot  at  Parail 

The  new  policy  at  the  Pail 
seems  to  be  to  knock  'em  cc! 
the  opening  stage  number,  a 
string  along  with  a  so-so  b 
picture  is  shown.  So  they  j 
with  the  sister  team  of  Berr] 
Emily  in  their  associate  dance 
which  fairly  sizzles.  They 
with  a  twin  somersault  acr 
length  of  the  stage.  Then  f 
an  assortment  of  head-stand: 
and  other  maneuvers,  all  c 
unison  and  perfectly  timed 
whole  act  was  marked  by 
grace  combined  with  a  high  c 
acrobatics. 

The  presentation  by  John 
Anderson      was       styled      "1 
Fans,"  and  the  fan  motif  was  j 
into  the  different  numbers  for 
phere,  but  didn't  prove  impres 
it      was      insufficiently      emp! 
Ojeda  and  Imbert  did  a  Span' 
dance  that  developed  some  fir 
bourine  work.     Burns  and  D; 
did  a  "wop"  sketch,  an  old  va 
that    clicked    with    plenty    of  i 
The   Ada   Kaufman    Girls   fell 
on  their  formation  and  routin; 
ping,   the  work  being  pretty  i, 
Rae  Eleanor  Ball  in  a  violin  i  fci 
went  cold,  but  got  a  hand  wi  !<? 
took  the  spot  as  leader  of  thif 
band  for  a  number.    Dorothy 
had    a   trick   song   that    end 
high  sustained  note.     Sigmun. 
gold  was  guest  organist,  and  di 
work  with   comedy   lyrics   flasl 
the  screen.     "Old  Ironsides"  \('= 
feature,  which  probably  accoui* 
the  rather  weak  set-up  of  stagn 
bers.  ' 


# 

no^ 


Standard 

VAUDEVILL 

for  Motion  Piciare  PresentaUoii   x 

The  FALLY  MARK| 

VAUDEVILLE  AGENCTf* 

Lackawanna  7876 
1579  BR    OADWAY.    NEW  YORK  U 

t 


amalgamated! 
vaudeville  agem 

Attractions  for     r 

Picture  Theatres     f 

■ 

Standard    Vaudeville  A  "^ 

i. ; 
1600  Broadway,    New  York't 

Phone  Penn.  3580       N 


■•ii 


^lay,  February  5,  1928 


DAILY 


RAPID    STRIDES    ARE    BEING 

MADE       IN       THE       FOREIGN 

FIELD.        KEEP      POSTED 

THROUGH  "FOREIGN 

MARKETS" 


Foreign  Markets 


NEWS    PLASHES    PROM    FIUC 

CENTERS      ALL      OVER      THJB 

GLOBE:     MELBOURNE, 

LONDON,   BERLIN. 

PARIS 


By  JAMES   P.    CUNNINGHAM 


TSS  PICTURE 


Switzerland  —  "Helvetia 
a  new  company  recently  reg- 
in  Berne  and  Berlin  with  the 
sc  of  establishing  a  Swiss  film 
ry,  is  understood  to  be  spon- 
by  important  German  interests. 
legree  to  which  German  pro- 
s  are  behind  the  enterprise  is 
ear,  but  the  effort  is  made  m 
e  publicity  accompanying  the 
tion  of  the  first  picture  to  con- 
the  people  that  the  venture  is 
tively  Swiss  and  that  it  is  to 
farded  as  the  serious  effort  to 
sh  a  new  industry  that  n;;-.y 
te    with    those    of    other    coun- 

candidly  admitted  that  the  new 
n  can  not  hope  to  meet  tlu- 
of  operation  through  the  pa- 
e  of  the    Swiss   alone;    tor   t!iis 

"Petronella,"  the  first  produc- 
I  being  enthusiastically  review- 
he  Swiss  press  as  a  pictuf-e  that 

properlj  expect  to  make  a 
sful  'our  even  in   America. 


uatemala  Theaters  Close 

picture    theaters    in    Guatemala 

losed  because  of  the  alleged  ex- 
special  taxes,  according  to  ad- 

from  American  Consul  Tram- 
uatemala  City,   in  a  report  to 

!pt.  of  Commerce. 


State    Prize   for    Script 

ue — The  Ministry  of  Czecho- 
an  Commerce  has  granted  a 
tion  of  20,000  crowns  ($59,200) 
best  film  manuscript  submit- 
the  Film  Liga,  a  local  produc- 
m. 


ritish  Studio  Notes 

don — Herbert  Wilcox  has  se- 
the  rights  of  Wilkie  Collins' 
Woman  in  White"  for  imme- 
jroduction.  Wilcox  expects  to 
nee  details  shortly  concerning 
w  production  company  capital- 
t  $1,500,000. 

Rising      Generation"      and 

Cargo,"  two  Evelyn  Laye  fea- 
and  two  productions  in  which 

Edwards  will  appear,  are  an- 
.d  by   W.    P.    Films, 
ey     Olcott's     first     production 

"The  Ringer"  from  the  story 
?ar  Wallace,  which  he  will  di- 
r   British   Lion. 

sh  International  Studios  at 
:  have  just  completed  the  Syd 
n  film,  "A  Little  Bit  of  Fluff." 
nas  Bentley  will  direct  "Wid- 
)e    Fair"    for     British     Interna- 


Advisory  Committee 

Named  for  Films  Act 

London — Selection  of  the  advisory 
committee  to  consult  with  the  Board 
ot  Trade  on  the  administration  of  the 
Film  Acts  has  been  announced,  Sir 
Alexander  F.  Whyte  is  the  chairman; 
representatives  of  producers  are  A. 
C.  Bromhead  and  H.  Bruce  Woolfe; 
representatives  of  renters  are  Thomas 
C.  Elder  and  C  Rowson;  representa- 
tives of  exhibitors  are  W.  N.  Blake, 
A.  J.  Gale,  E.  Hewitson  and  T.  Ormi- 
stoii.  In  addition  to  these  there  are 
ineml)ers  who  have  no  financial  in- 
terest in  any  branch  of  the  industry, 
including  Sir  Robert  Blair,  St.  John 
G.  Ervine,  Hall  Caine  and  Mrs.  Phil- 
ip   Snowden. 

The  chairman  will  hold  office  for 
three  years.  One-half  of  the  mem- 
bers in  each  group  will  hold  office 
for  two  years,  and  the  remaining  h.alf 
for   three   j  ears. 


Changes   in    Censorship 

Tlic  Chilean  Minister  of  Interior, 
under  whose  jurisdiction  censorship 
falls,  has  announced  that  films  which 
were  formerly  considered  as  inap- 
propriate for  children  under  15,  or  un- 
married women,  would  no  longer  be 
delected;  but,  instead,  notices  should 
be  placed  outside  the  theaters  show- 
ing the  films,  to  the  effect  that  chil- 
dren and  unaccompanied  young  wo- 
men would  not  be  admitted. 


Dupont,  completing  "Moulin 
at  Elstree,  will  direct  "Pic- 
as his  next  for  British  Inter- 


Censorship   in   Shanghai 

In  a  recent  address  before  the 
Shanghai  Chapter  of  the  D.  A.  R.,  a 
paper  on  "Better  Films"  was  present- 
ed by  L.  S.  Lester,  states  a  report  to 
the  Dept.  of  Commerce  from  Shang- 
hai. In  speaking  of  the  movement  fv>r 
better  films  in  Shanghai,  considerable 
attention  was  given  to  the  work  of 
the  police  inspectorship  in  the  Inter- 
national Settlement  of  Shanghai.  The 
statement  was  made  that  155  films 
had  been  censored,  since  the  Board 
of  Censors  began  its  activities  in 
Oct.,  1927.  At  present  there  is  no 
inspection  of  films  shown  at  Isis 
or  other  theaters  outside  the  Inter- 
national   Settlement. 


Germany   Replies   to   Phoebus   Tieup 

Berlin  —  Anticipating  any  attack 
which  might  be  made  in  connection 
with  the  recent  revelation  that  _  the 
German  government  is  financially 
backing  Phoebus  Films,  Chancellor 
H.  Marx  surprised  the  Reichstag 
v/hen  he  publicly  stated  that  the  Navy 
Dept.  made  loans  to  Phoebus  in  or- 
der to  prevent  foreign  interests  from 
gaining  control  of  that  company.  The 
government  lost  over  $150,000  by  un- 
derwriting. 

New  1,300  Seater  in  Rome 
Rome— Cinema    Teatro    Ambascia- 
tori,  seating  1,300,  has  opened  in  the 
Via  Montebello,  and  is  owned  by  the 
Societa   Anonima    Suvini    Zerboni. 


Emelka  Buys  Suedfiim 

and  Increases  Capital 

Berlin — Following  the  recent  amal- 
gamation of  Emelka  and  Phoebus, 
Emelka  is  reported  to  have  absorbed 
Suedfiim,  and  increased  its  capitali- 
zation from  $690,000  to  $1,380,000, 
with  participation  by  the  Govern- 
ment of  $230,000.  The  new  combine 
now  controls  over  50  first-run  the- 
aters in  the  principal  cities  of  Ger- 
many, with  a  total  seating  capacity 
of  more  than  50,000.  This  gives  the 
combine  a  first-run  outlet  for  its  pro- 
duction in  all  principal  cities  of  the 
Republic. 


Banks  Starts  Soon;  New 
Circuit  Movements 

By   ERNEST    IV.    FREDMAN 
Editor    "The   Daily    Film    Renter" 

London — Monty  Banks  starts  work 
lire  soon  on  the  first  of  three  com- 
edy features  for  British  International. 


Another  chain  of  provincial  theaters 
will  soon  be  added  to  the  group 
owned  by  M.  Szarvasy  and  Sir  Walter 
Gibbons,  who  contemplate  purchase 
of  several  other  circuits.  It  is  under- 
stood the  company  has  |50,000,000  for 
purchases. 

The  Spanish  government  and  a 
British  film  syndicate  headed  by 
Commander  Collingwood  Hughes, 
have  completed  arrangements  for  the 
production  of  a  feature  with  a  Spanish 
nationalism  theme. 


The  Baptist  Union  of  Scotland  has 
aunched  a  national  move  to  bring 
.bout  censorship. 


Andrew    Wilson    has   joined    Stoll's 
as  art  director. 


H.  Lowenbein,  of  the  Biograph 
Co.,  Berlin,  is  in  London  to  arrange 
a  cooperative  distribution  deal  with  a 
British    company. 


REX  INGRAM  TO  RETURN 
TO  U.  8.  TO  PRODUCE 


London — Rex  Ingram  intends  to 
return  to  Hollywood  to  produce  pic- 
tures, he  declared  in  repudiating  a 
fpked  interview,  stating  he  was 
through  with  Hollywood  and  had 
become  a  Mohammedan  convert. 
The  director,  who  is  to  make  a  pic- 
ture here  for  United  Artists  release, 
was  victor  in  his  libel  suit  against 
"Tid  Bits,"  which  published  the  in- 
terview. Its  publishers  have  agreed 
to  contribute  a  substantial  sum  to 
charity  as  settlement  in  the  action. 


RUSSIAN  CONFERENCE 
TO  DISCUSS  EXPANSI 


Moscow — First  Soviet  conference 
to  discuss  plans  for  building  up  the 
Russian  film  industry,  has  opened 
here.  The  government,  which  is  in- 
terested in  all  production  activities, 
is  desirous  of  producing  a  sufficient 
quantity  of  domestic  product  to  keep 
the  home  market  fully  supplied  with- 
out having  to  tap  outside  sources. 

Sovkino,  the  official  Russian  pro- 
duction unit,  is  building  a  new  studio 
at  Moscow,  and  it  is  said  the  new 
plant  will  be  one  of  the  largest  in 
Europe.  Ten  million  rubles  have 
been  given  by  the  state  for  this  pur- 
pose. 

The  Wufku  organization  also  is 
contemplating  erection  of  a  new  stu- 
dio. In  1929,  another  will  be  built 
in  Leningrad. 


25  Features  to  Be  Made 
in  Austria  This  Season 

Vienna — Definite  plans  have  been 
made  by  Austrian  producers  for  35 
features  during  the  current  season. 
Sascha,  the  largest  company,  will 
make  six;  Ottol-Film,  in  conjunction 
with  a  German  firm,  six;  Allianz- 
Film  and  Max  Wirtschafer,  ten; 
Vienna  Lichtbilderei,  six.  in  coopera- 
tion with  F-P-G,  of  Berlin;  Hugo 
Engel,  three,  and  the  rest  by  smaller 
'ompanies. 


To   Produce  in  Italy 

Rinme — Association  of  Cinemato- 
graph Authors  &  Directors  has  been 
formed  to  produce  films  for  interna- 
tional markets.  Gabriel  d'Annun- 
zio,  the  poet,  is  a  member  of  the  as- 
sociation. 


RICHMOUNT  PICTURES,  Inc. 

723  7th  Avenue  New  York  City 

D.  J.  MOUNTAN,  Ptm. 

Exclusive  foreign  represen- 
atives  for  Rayart  Pictures 
Corporation  and  other  lead- 
ing independent  producers 
and  distributors. 

Cable  Addreu:   RICHPICSOC.   Parli 
Cablt    Adreti:    DEEJAY,    London 
Cable   Addreti:    KICHPIC,    N.    T. 

Exporting  only    the    best    in 
Motion  Pictures 


THE 


'S^m 


DAILV 


Sunday,  February 


"Drums  of  Love" 

United  Artists         Length:  9000  ft. 

TRAGIC  LOVE  STORY  BEAU- 
TIFULLY DONE.  UNHAPPY 
ENDING,  IT  IS  TRUE.  BUT 
HAS  LOADS  OF  SEX  APPEAL 
WHICH  WILL  HELP  AT  THE 
BOX-OFFICE. 

Cast....  Mary  Philbin  has  never 
done  anything  better.  Don  Alvarado, 
a  splendid  lover.  It  is  Lionel  Barry- 
more,  however,  whose  work  is  out- 
standing. Others  Tully  Marshall, 
William  Austin,  Eugenie  Besserer, 
Charles  Hill  Mailes. 

Story  and  Production.  . .  .A  beauti- 
ful story,  an  original  by  Gerrit  J. 
Lloyd,  based  on  the  famous  legend 
of  the  beautiful  lady,  her  hunch- 
backed, deformed  husband  and  the 
love  that  springs  up  between  the  for- 
mer and  the  latter's  handsome  broth- 
er. Griffith,  however,  wove  the  story 
into  a  background  of  Brazil  in  the 
19th  century  when  the  Portugese 
court  flourished  there.  The  marriage 
of  Emanuella  to  Cathos  dissolves 
into  an  illicit  love  affair  between  Em- 
anuella and  Leonardo,  assigned  by 
Cathos  to  watch  over  his  wife,  while 
the  latter  goes  off  to  war.  Griffith 
tells  the  story  in  a  series  of  beautiful 
pictures.  In  this  no  doubt,  he  was 
aided  by  the  author,  who  also  wrote 
the   scenario. 

Direction D.  W.  Griffith; 

splendid. 

Author Gerrit  J.  Lloyd 

Scenario Gerrit  J.  Lloyd 

Photography. .  .Karl  Struss,  Harry 
Jackson,    Billy    Bizer;    gorgeous. 


Lya  de  Putti  in 

"Buck  Privates" 

Universal  Length:  6551  ft. 

FAIR  QUANTITY  OF  ENTER- 
TAINMENT SQUEEZED  FROM 
POST-ARMISTICE  DAYS  WITH 
THE  AMERICAN  ARMY  OF  OC- 
CUPATION. MEAGRE  STORY 
HELPED  BY  BRIGHT  GAGS. 

Cast Lya    competent,    playing 

straight  role  most  of  the  while  to 
the  comedy  and  love  antics  of  Mal- 
colm MacGregor  who  rings  true  as 
the  doughboy  lead.  Good  boisterous 
fun  from  Eddie  Gribbon.  Lee  Bates 
and  Bud  Jamison.  Zasu  Pitts  does 
her    usual    stuff. 

Story  and  Production. . . .  Comedy. 
"Buck  Privates"  frequently  lapses  m- 
to  slapstick  but  with  laugh-getting  ef- 
fect. It  would  have  been  a  much 
better  piece  of  diversion  had  the  pro- 
ducer stuck  to  laughs  rather  than 
seeking  a  few  dramatic  moments 
which  prove  flops.  As  it  screens, 
this  descendant  of  a  flock  of  army 
comedies,  is  mostly  a  series  of  gags. 
MacGregor  falls  in  love  with  the 
daughter  of  a  German  pacifist  and 
tries  to  win  the  father's  okaj'  on  the 
marriage.  In  the  eyes  of  the  father 
l.ya  i.«  compromised  and  the  co:-v.- 
nianding  officer  orders  her  marriage 
to  the  man  she  accuses,  a  n!'jn  ^■be 
doesn't  like.  Hero  pulls  a  kidnapping. 

Direction Melville  W.  Brown; 

splendid. 

Author Stuart    Lake 

Scenario John    Clymef 

Photography .John  Stumar; 

good. 


"Come  to  My  House" 

Fox  Length:  5430  ft. 

STORY  OF  SOCIETY  GIRL 
WHO  LOOKS  FOR  THRILL 
AND  GETS  IT  PUT  OVER  IN 
WEAK  AND  UNCONVINCING 
STORY. 

Cast.... Olive  Borden  the  society 
flapper  is  made  to  act  foolish  and 
collects  no  sympathy.  Antonio  Mo- 
reno has  you  guessing  whether  he's 
a  villain  or  hero.  Others  Ben  Bard, 
Cornelius  Keefe,  Doris  Lloyd  and 
Richard    Maitland. 

Story  and  Production Society 

<ii ..  -i-.a,  from  the  story  by  Arthur 
Scaners  Roche.  It  seems  the  society 
gal  was  wayward  and  looking  for  a 
thrill.  Even  though  she  was  en- 
gaged to  a  nice  boy  from  one  of  the 
best  Long  Island  families,  the  fasci- 
nating "woman-hater"  attracted  her. 
He  said  "Come  to  my  house,"  and  the 
little  heroine  went.  That  happened 
which  always  happens  under  those 
circumstances.  Scandal.  The  fasci- 
nating guy  bumps  off  the  blackmailer 
who  had  the  goods  on  the  girl.  She 
saves  his  life  at  the  murder  trial  by 
telling  what  happened.  Then  follows 
the  cold  shoulder  from  all  her  society 
friends.  The  "woman-hater"  marries 
her,  but  this  doesn't  save  a  very  weak 
story. 

Direction Alfred    E.   Green; 

handicapped. 

Author Arthur  Somers  Roche 

Scenario.  . .  •. Marion  Orth 

Photography.  .Joseph  August;  fine. 


Etitil  Janniyi^s  in 

"The  Last  Command" 

Paramount  Length:   8154  ft. 

VERY  WORTHWHILE.  JAN- 
NINGS  IN  ANOTHER  SUPERB 
CHARACTERIZATION  WITH 
THE  RUSSIAN  REVOLUTION 
AND  HOLLYWOOD  COLOR- 
FUL BACKGROUNDS. 

Cast.  .  .  .  Jannings,  the  great,  adds 
another  shining  accomplishment  to 
his  record.  Evelyn  Brent  better  than 
we  have  ever  seen  her  before.  Bill 
Powell,  his  usual  competent  self. 
Others  Nicholas  Soussanin  and  Mi- 
chael Visaroff. 

Story  and  Production.  .An  original 
by  Lajos  Biros.  Cleverly  developed 
yarn  with  interesting  twists,  aided 
and  abetted  by  first-rate  direction  of 
Josef  von  Sternberg.  Opening  in 
Hollywood  where  Jannings  seeks 
and  secures  work  as  a  general  in  the 
Russian  Imperial  army,  the  story 
flashes  back  to  1917  and  develops 
from  that  date  until  the  ends  are 
picked  up  in  Hollywood.  Engross- 
ing and  produced  with  fine  crafts- 
manship. Jannings  is  magnificent. 
What  an  actor  he  is!  He  alone  would 
make  "The  Last  Command"  a  splen- 
did picture,  but,  in  this  instance,  he 
has  a  good  story,  fine  support  and 
a  striking  production. 

Direction Josef  von  Sternberg; 

excellent. 

Author Lajos    Biros 

Scenario John    F.   Goodrich 

Photography Bert    Glennon  ; 

fine. 


Marie   Prevost  in 

"The  Rush  Hour" 

Pathe  Length:   5580  ft 

WILL  ENTERTAIN  PREVOST 
FANS.  THE  STORY  SUPPLIES 
FAIRLY  CONSISTENT  COMEDY 
WHICH   GETS  SOME  LAUGHS. 

Cast.  ..  .Marie  Prevost  the  heroine 
who  meets  up  with  strange  and  amus- 
ing adventures  as  she  seeks  to  escape 
her  sample  doting  sweetie,  Harrison 
Ford.  Ward  Crane  and  Seena  Owen 
a  pair  of  "ship  sharks"  and  David 
Butler  a  very  good  type  as  the  "big 
butter  and  egg  man." 

Story  and  Production ....  Comedy ; 
from  Frederick  and  Fanny  Hatton's 
"Azure  Shore.'  The  crowd  seemed  to 
like  it  so  that's  all  that  is  necessary. 
The  constant  reverting  back  to  th^ 
old  rough  ocean  gag  with  the  voy- 
agers rushing  for  the  rail  or  indicat- 
ing the  effects  of  seasickness  gets  a 
trifle  disgusting  after  a  while  but 
otherwise  the  story  is  amusing  in  a 
mild  way.  Marie  Prevost  has  had 
better  vehicles.  She  has  the  advan- 
tage of  good  support  which  she  sel- 
dom requires  if  the  story  is  good. 
David  Butler  makes  a  corking  "but- 
ter and  egg  man."  Marie's  adventures 
on  the  Riviera  are  entertaining. 

Direction E.   Mason   Hopper; 

fair. 

Author Frederick    and 

Fanny  Hatton. 

josnario Zelda  Sears- 
Fred  Satiiley. 

Photograi^iy Dewey    Wrigley ; 

good. 

Rin^Tin-Tin  in 

"A  Race  for  Life" 

Warners  Length:  All")  ft. 

RINTY  SPLENDiD  AS  USUAL. 
THE  STORY  ANOTHER  RE- 
HASH OF  THE  OLD  RACE 
TRACK  MELODRAMA  WITH 
THE  DOG  DOING  THE  HERO- 
ICS. 

Cast Rin-Tin-Tin    the    whole 

show..  Bobby  Gordon  makes  a 
strenuous  effort  to  gain  recognition. 
He  tries  too  hard.  Others  Virginia 
Browne  Faire,  Carroll  Nye,  James 
Mason.   Pat   Hartigan. 

Story  and  Production Melo- 
drama. Rinty  is  such  a  faihtful  per- 
former it  seems  a  pity  they  so  seldom 
provide  him  with  a  vehicle  really 
worthy  of  his  ability.  His  latest  is 
the  conventional  racetrack  formula 
with  one  of  those  familiar  last  min- 
ute dashes  to  victory.  Of  course 
Rinty's  heroics  are  interesting  and 
in  every  instance  the  dog  is  the  whole 
show  but  a  more  logical  and  convinc- 
ing plot  would  greatly  aid.  The  yarn 
tells  about  a  young  lad  who  ran 
away  from  home  accompanied 
by  his  pet  dog.  headed  for  a  race- 
track where  the  boy  hopes  to  become 
a  jockey.  Rinty  saves  the  day  for 
his  master  and  the  kid  wins  the  race 
for  the  owner  through  the  usual 
melodramatics. 

Direction.. .  .Rose    Lederman-;    fair 

Author Chas.    R.    Condon 

Scenario Same- 
Photography Ed   Du:  Par ; 

satisfactory.. 


"Little  Mickey  Groga 

FBO  Length:  58 

LITTLE  HEART  INTEI 
YARN  WHICH  V^^ILL  PLI 
THE  NEIGHBORHOOD  ] 
ILY  TRADE  AUDIENCE.  PI 
A  BIT  JHARD  ON  PATHOS 
IT'S  THE  KIND  THEY  LII 

Cast. . .  .Frankie  Darrow  a  ts 
some  youngster  who  will  wir 
crowd  every  time.  Lassie  Lou  i 
a  cute  miss.  Jobyna  Ralstonl 
Carroll  Nye  the  heroine  and  he| 
the  romance  that's  woven  in. 
William  Scott  and  Vadim  Gra 
Story  and  Production . . . .  Dil 
There  is  a  very  definite  audiencjl 
peal  in  a  tear-tugging  yarn  su(j| 
contained  in  "Little  Mickey  Groif 
The  vvai'f  of  the  Stffiets  always  su' 
to  win  a  great  amount  of  symi 
from  an  audience  and  in  the  p: 
ularly  capable  hands  of  young  Fi'  I 
ie  Darrow,  it  is  especially  succe;|  ' 
The  exploits  of  the  ragged  lad  I  ' 
is  the  means  of  restoring  a  y'  ' 
down  and  out  architect  are  bour' ' 
hold  the  attention  of  the  avc ' 
audience.  Frankie  is  rescued  i  ' 
a  truant  officer  by  a  young  girl| 
together  they  cause  a  discoun 
young  man  to  find  himself,  thel 
falling  in  love  with  the  man  v ' 
the  boy  looks  on  approvingly.    '• 

Direction Leo    Meehan;  \^ 

Author .\rthur  Guy 

Scenario Dorothy ' 

Photography Allen  Sio, 

good.  ' 


.  ..Dr»Ji 
3,"  byPP 


"The  Law  and  the  Mali 

Rayart  Length:  5919 

FAfSLY  GOOD  ST  01 
WHICH'  *HGHT  HAVE  MADI 
BETTER  :&NTERTAINMENT? 
THE  DIRECTOR  HAD  l\ 
FOLDED  TH.B  PLOT  WP 
LESS  TEDIOUS  DEVEL( 
MENT.  fii 

Cast Tom  SantschI'  plays  a  hi 

for  a  change,  and  very  wefl,  too.  R, 
ert  Ellis,  the  cad.     Gladys  Brocb . 
first    rate    as    the    woman    attorn ' 
Others    Florence    Turner    and  T 
Ricketts. 

Story    and    Production 
from  a  story,   "False    Fires 
tavus  Roy  Cohen.    The  director  pr. 
tically  spoiled  any  possibility  of  v 
sustained  interest,  through  his  ! 
ling  of  the  story  which  tends  ti 
it  along  without  a  really  interest 
ing  incident  although,  upon  am 
the  story  discloses  a  rather  gooi 
matic   situation — that   of   the 
attorney    charged    with    prose 
the  man   she   loves.     However, 
is  no  reasonable  excuse  for  the 
tator    to    feel    sorry   for    her   since  I 
is   made   so   obvious    the   man  is  d: 
worthy  of  her  love.     His  guilt,  savf 
for  a  clima.x  denouement,  would  hs't 
furnished  a  surprise  finish  but  inste!| 
the    director    has    permitted    a  cor 
pletely  obvious   finish  to  be  apparc' 
from    almost   the   very   beginning. 
Direction. . .  .Scott  Pembroke;  pf 

Author Octavus  Roy  Coh 

Scenario Arthur  Hot' 

Photography-.. -..Ernest   Depe^'' 

good. 


J 


■a 


Tt^ 


i;,  February  5,  1928 


'O'jcc  avd  Jean  Hersholt  in 

Washington  Square" 

,7^  Length:  6274  ft. 

)  ETHING  DIFFERENT. 
I  ',  TREATMENT  AND 
G  WORTHWHILE.  COM- 
.  iND  MYSTERY  COMBINE 
^iOOD  ENTERTAINMENT. 

.  .Jean  Hersholt  excellent  as 
icon"  and  Alice  Joyce  wholly 

as  the  uppish  Mrs.  De  Pey- 

orge  Lewis  and   Helen   Fos- 

lomantic  youngsters.  Zasu 
'od    as    the    fumbling    maid. 

Helen    Jerome     Eddy,    Julia 

Gordon. 

and    Production.  .  .  .  Mystery 

It    moves    slowly    but    cer- 

13    Washington    Square"    is 

liy    different    in.    theme    and 

it  to  hold  them  in  spite  of  its 

'risurely    development.      The 

atment  is  interesting  and  the 

element      combined      with 

';eep  the  audience  thrilled  and 

m  turn.     The  plot  is  decided- 

f  the  routine  and  for  that  rea- 

le   can   be   recommended.      It 

the  usual  adventure  encoun- 
a  snobbish  society  woman 
<  out  to  interrupt  her  son's 
It  with  a  grocer's  daughter 
'  'W  her  meeting  with  a  clever 
langes  her  views  on  things 
al. 

fion Melville  W.  Brown ; 

■r Leroy  Scott 

rio Harry    O.    Hoyt 

graphy John  Stumar; 


"Crashing  Through" 

Pathe  Length:  44580  ft. 

ROUTINE  WESTERN  WITH 
GOOD  SHARE  OF  FINE  RID- 
ING AND  FAIR  ACTION.  WILL 
SATISFY  THE  ARDENT  PA- 
TRON OF  WESTERNS. 

Cast.... Jack  Padjan  a  sure-footed 
heio  who  meets  up  with  the  usual 
obstacles.  Sally  Rand  pleasing  as  the 
ranch  girl  and  Toin  Santschi,  the  ras- 
cal of  the  party.  Others  William  Eu- 
gene,  Buster  Gardner,   Duke   R.   Lee. 

Story  and  Production Western. 

Jack  Padjan  rides  like  a  streak  and 
and  with  rescuing  the  girl,  escaping 
from  the  vigilantes  and  once  more 
riding  to  the  rescue  of  his  lady  love 
there  is  a  fine  array  of  his  madcap, 
cross  country  dashes.  Those  who  ad- 
nnr-  fine  riding  will  enjoy  this  angle 
of  the  production.  The  plot  is  just 
the  routine  western  business  with  the 
cowboy  hero  kept  pretty  busy  pro- 
tecting the  prettv  girl  of  the  rancn 
from  the  scheming  of  the  villain  who 
works  his  trickery  through  the  girl's 
brother,  roping  him  into  a  crooked 
Doker  game  and  then  goading  him 
into  a  hold-up  of  the  local  stage 
coach.  Hero  succeeds  in  capturing 
the  bad  man,  turns  him  over  to  the 
sheriff  and  the  stage  is  set  for  the 
clinch. 

Direction TIios.    Buckingham; 

satisfactory. 

Author. Jack    Stevens 

Scenario Wyndham    Gittens 

Photography Harris    Davis; 

good. 


Tom  Tyler  in 

P  antom  of  the  Range" 

)  Length:   4781  ft. 

riKES  OUT  WITH  A 
V;L  INTRODUCTION, 
El  SLIPS  INTO  THE  CON- 
N  ZONAL  RUT.  GOOD  FAST 
TDN  AND  A  LIKABLE 
^).  HOWEVER. 

.Tom  Tyler  a  good  looking 
ising  hero  who  appears  to 
is  work.  Duane  Thompson 
and  his  inspiration.  Frankie 
[  cute  kid  and  others  Charlie 
1,     James     Pierce,      Marjorie 

ty  and  Production.  ..  .Western. 
'■ture   promises,   at   the   outset, 
a  real  variation  to  the  usual 
formula.      It    introduces   the 
the  leading  man  of  a  stranded 
\   and  the  folks  who  follow  up 
terns  are  going  to  enjoy  see- 
of   their   cowboy    heroes    all 
up    as    a    matinee    idol.      But 
city    starts    and    ends    there. 
-  'ts  a  job  on  a  ranch  and  then 
work  to  keep  a  scheming  land 
lom  forcing  his  boss  into  sell- 
im  sees  a  "nigger  in  the  wood 
, id  after  a  round  of  fights  and 
discloses    that    an     irrigation 
makes   the    ranch   very   valu- 
He    turns    his    tricks    in    good 
A  and   \yins   the   girl. 

E  ection James  Dugan ; 

ti  actory. 

(i  thor Oliver   Drake 

S|;nario.  ...  .Frank  Howard  Clark 
f  otography Nick  Musuraca; 


Short  Subjects 


"George's  False  Alarm" 
Stern  Bros. — Universal 
Another  Fireman  Hero 

Type  of  production.  .  .  .2  reel  comedy 
Sid  Savior,  who  in  flashes  seems 
to  steal  Harry  Langdon's  stuff  and 
handles  it  very  well,  is  the  big  com- 
edy shot  in  this,  made  by  Newfield. 
Discouraged  because  his  girl's  father 
obstructs  the  marriage,  he  tries  suicide 
and  lands  in  a  firemen's  Evractice  net 
and  thus  in  a  firemen's  uniform.  Af- 
ter considerable  which  is  reminiscent 
of  "Firemen,  Save  My  Child,"  he 
takes  girl  riding  on  hook  and  ladder 
truck.  A  "fire"  occurs  at  her  home 
for  the  purpose  of  providing  up-and- 
down-the-ladder  comedy.  B'-ut  it's 
only  a  pan  of  biscuits  burning.  Audi- 
ences who  like  obvious,  deliberate 
hokum  comedy  will  like  this. 


"Pathe    Review  No.   V 
Pathe 

More  Screen  Articles 
Type  of  production....!  reel  novelty 
Subjects  in  this  issue  are::  "Wan- 
ders of  the  White  Wastes,"  depict- 
ing a  nomadic  people  in  Africa: 
"Foodless  Food,"  an  interesting  ver- 
sion of  how  wax  apples  are  made;. 
"Fancy  Feathers/'  showing  the  pea- 
cock and  his  glorified  tailfeathers 
and  "Interesting  People,"  embracing 
a  screen  intervicTw  with  Milt  Gro&s,, 
father  of  "Nize  Baby."  Up  to  stand- 
ard,  this. 


"Outcast  Souls" 

Sterling  Length:   4866    ft. 

AVERAGE  PROGRAM  FEA- 
TURE. PLEASING  ANGLE  IN 
ROMANCE  OF  OLD  COUPLE 
MAKES  UP  FOR  THE  LESS 
CONVINCING  PURSUITS  O  F 
THE  HERO  ANB  HEROINE. 

Cast.  .  .  .Lucy  Beaumont  and  Ralph 
Lewis  the  "December"  lovers.  Pris- 
cilla  Bonner  and  Charles  Delaney  the 
young  couple.  Tom  O'Brien  in  ai 
small    part. 

Story  and   Prodoction Dramai. 

The  story  would  have  had  a  far  more 
distinctive    appeal    had    they    concen- 
trated   upon    and    developed    as    tlie 
main    situation    the    romance    of    tBe 
old   couple, — the   little    old   lady   wlio 
worked   as  a   "come-on"  in   a   Coney 
Island    bus    and    the    man    from    the 
country   who   longed   for  companion- 
ship.   This  romance  is  thoroughly  ap- 
pealing and  makes  up  in  considerable 
measure    for    the    lack    of    conviction 
and    interest    contained    in    that    part 
of  the  story  pertaining  to  the  affairs 
of    Charles    Delaney    and    his    bride, 
Priscilla  Bonner,  young  married  peo- 
ple who  are  headed  in  the  wrong  di- 
rection.    Theft   from    his   firm   heads 
the    boy    for    prison    hut    his    father 
comes  to  his  rescue   and  there   is   a 
double   reunion. 

Direction Louis  Chaudet; 

fair. 

Author John    Peter    Toohey 

Scenario Jean    Flannette 

Photography Herbert  Kirk- 

patrick;  satisfactory. 


"Rubbernecking" 
Curiosities — Educational 

Novelty  Shots 

'Type  of  production. ...  1  reel  novelty 
A  nice  assortment  of  novelty  scenes, 
are  tied  up  interestingly  by  starting 
the  reel  off  as  a  sight-seeing  trip. 
The  titles  carry  out  the  idea  of  tlie 
"barker"  annouocing  the  points  of.  in- 
terest. They  ha.ve  no  particular  con- 
nection with  each  other,  but  are  suf- 
ficiently diversified  to  form  an  ejLter- 
taining   reel   tlsat   should  please 


"Everybody's   Flying" 
Aesop  Fable — Pathe 

Better  Than  Usual 
Type  of  prosEuction. .  .  .1  reel  novelty 
In  this  chronicle  of  cartoonland  all 
mhabitant  stake  to  aviatiora,  with  a 
variety  o£  animal's  converted  into 
"planes."'  The  usual  chases  occur, 
with  characters  more  thaia  ordinarily 
distorted.  It  manages  to  be  enter- 
taining as  cartoon  films  go. 


"Say  Ah-h" — Bowers  Comedy 
Educational 
Original  Laughs 
Type  of  production.  .  .  .2  reel  comedy 
Look.*  as  if  Charley  Bowers  has 
discovered  the  answer  to  the  ex- 
hibitors' prayer  for  something  special 
in  short  comedies.  The  mechanical 
ostrich  in  this  number  is  a  prize  wow 
for  laughs.  Don't  ask  us  how  the 
darn  thing  works.  That's  Bowers' 
secret  process  idiea.  At  any  rate,  this 
m.echanical  ostrich  is  a  natural  screen 
scream.  It's  one  of  those  things 
that  must  be  seen  to  be  appreciated. 
Charley  Bowers  himself  plaj's  the 
role  of  the  goofy  assistant  on  an 
ostrich  fann.  The  owner  is  on  the 
farm  taking  a  diet  of  ostrich  eggs  to 
cure  an  ingrowing  grouch.  The  regu- 
lar ostriches  refuse  to  lay  the  eggs, 
till  Charley  feeds  one  of  them  an 
assortment  oi  clotlres  and  hardware. 
The  result  is  the  hatching  of  the 
mechanical  ostrich.  From  then  on  its 
a  scream.  At  last — a  new  novelty 
angle  in  comedies.  Asnd  it's  as  clever 
as  it  is  funny.    H.  L.  Muller  directed. 


"Flying  Elepliants" 
Hal   Roach — Pathe 

Wife-Seeking  Cave  Men 
Type  of  production.  .  .  .2.  reel  comedy 
Here's  one  to  tickle  comedy-loving 
audiences.  It  displays  attractive  Viola 
Richaids,  James  Finlayson,  Oliver 
Hardy,  Stan  Laurel  and  others  ander 
the  direction  of  Frank  Butler.  Time 
of  its  picture  is  cave  men:  days  and 
the  edict  that  causes  all  the  merri- 
merrt  is  that  every  man  must  take 
unto  himself  a  wife.  Laurel  and  the 
heary-,  a  too-fat  specimen  of  cave- 
manfeood,  scrap  over  Viola  in  the 
usual  cave  m,an  way  but  the  stuff 
registers,  with  the  aii  of  the  grotes- 
que Enakeup  of  the  players.  A  mighty 
entertaining   comedy. 


"The  Looters" 
Universal 

Strictly  For  the  Sticks 
Type  of  production.  .2  reel  Western 
Whatever  plot  this  film  contains  is 
as  old  as  Westerns.  It's  about  a 
gang  of  outlaws  who  go  horse-steal- 
ing at  Kate  Bennison's  ranch.  Bob 
Custer,  our  hero  and  dashing  young 
sheriff,  goes  to  the  rescue  but,  after 
a  lot  of  hard  luck,  pursues  the  vil- 
lain, who  has  kidnapped  the  girl,  and 
finally  overtakes  him.  Camerawork 
is  deserving  of  credit  but  little  or 
nothing  else.  This  may  click  in  the 
sticks.     Mitchell  directed. 


"Over  the  Bounding  Blue" 

Pathe 
Will  Rogers  Cannes  Home 

Type  of  production. 1  reel  novelty 

Having  completed  his  sight-seeing 
tour  of  Europe,  Will  Rogers  and  his 
wisecracks  return  ort  the  Leviathan 
in  a  fiilm  which  looks  like  free  adver- 
tising for  the  U.  S.  Lines.  One  se- 
quence is  devoted  to  an  impromptu 
doe  show.  It'll  do  as  a  filler  but 
don't  promise  too  much  on  its  ac- 
count. 


"A  Mysterious  Night" — Cameo 
Educational 

Old  Stuff 
Type  of  production.  .  .  .1  reel  comedy 
They  assigned  that  good  comedian, 
Monte  Collinsi,  to  a  rehash  of  the 
old  stuff  of  dodging  in  and  out  of 
rooms  in  the  merry  chase-me-and-I'H- 
cliase-you  style  of  comedy.  This  idea 
no  doubt  can  still  collect  laughs — 
but  it  has  to  be  tied  up  to  a  story 
with  more  originality  than  this  one. 
Monte  arrives  home  from  a  vacation 
sooner  than  expected.  Wifey  and  the 
niothcr-in-law  mistake  him  for  a 
burglar.  A  cop  is  called  in.  From 
then  on,  it  is  just  one  chase  after 
another,  in  and  out  of  the  rooms. 
It's  too  bad,  for  Monte  is  good,  if 
they'll  only  give  him  a  chance  to 
show  something.  Zion  Myers  is  pen- 
alized for  directing  this  one. 


Sunday,  Febru;| 


Theater  Equipment  and  Managemem 


By   ARTHUR    W.    EDDY 


SPECIAL  LIGHT  EFFECTS 
BEAUTIFIES  THEATER 


In  these  days  of  atmosphere  crea- 
tion for  theaters,  with  more  and  more 
attention  being  paid  the  matter  of 
concocting  an  attractive  environment 
for  the  patron,  special  light  effects  are 
more  in  demand  than  ever  before. 
This  is  especially  true  of  houses  in 
the  atmospheric  class.  In  this  type 
of  theater  such  an  illusion  is  fre- 
quently desirable  in  order  to  bring 
about  the  effect  of  a  canopy  of  clouds 
across  a  field  of  twinkling  stars,  thus 
giving  the  patron  the  impression  that 
he  is  viewing  the  screen  show  be- 
neath  skies. 

Stage  acts,  whether  they  are  elab- 
orate or  not,  need  special  lighting  ef- 
fects for  their  proper  presentation. 
By  use  of  machines  designed  spe- 
cially for  this  purpose,  numerous  light 
effects  can  be  produced  realistically 
in  rain,  snow,  clouds,  ocean  weaves, 
falling  flowers,  flying  birds,  country 
panoramas,   flying   airplanes,   etc. 

Lighting  effects  can  be  effectively 
delivered  by  the  Brenograph  Junior, 
which  produces  a  variety  of  animated 
scenic  effects.  It  is  motor-driven  and 
has  automatic  operation.  If  desirable 
it  may  easily  be  concealed  in  a  re- 
cess or  compartment  so  as  to  hide 
the  origin  of  the  effects  from  the  the- 
ater's patrons  and  further  increase 
their  mystification  and  strengthen 
their  illusion.  Models  for  concealed 
work  are  24  inches  wide,  30  inches 
high  and  30  inches  deep.  Operation 
of  the  Brenograph  Junior,  manufac- 
tured by  the  Brenkert  Light  Projec- 
tion Co.,  Detroit,  can  be  controlled 
from  any  accessible  point  in  the 
house,  such  as  the  main  switchboard 
or  backstage. 


Ad  Copy  With  Service 

Writing  copy  for  program  and 
newspaper  advertising  has  been  sim- 
plified by  the  use  of  the  Theater  Ad 
Mat  Service,  which  offers  borders, 
layouts,  special  illustrations,  "trick" 
copy  and  slugs  for  any  type  of  pic- 
ture or  occasion.  Exhibitors  sub- 
scribing for  the  service  are  furnished 
with  a  large  book  of  illustrations, 
each  of  which  are  accompanied  by  a 
mat.  This  supply  is  augmented 
monthly.  Theater  Ad  Mat  Service, 
Inc.,  of  Uniontown,  Pa.,  operates  the 
service. 


The   day    of    the   viiudomed    cta^e    in 
Picture  Houses  has  passed. 

LEE  LASir~STUDIOS 

H.  J.  Kuckuck,  Gen'l  Mgr. 

1818-1838  Amsterdam  Ave.,  N.   Y.  C. 
Brad.    4907 

for  designs  and  prices  of  SE^TTINGS. 


COLORED  BORDERS'  USE 
IN  PROJECTION  GROWING 


Increase  in  popularity  of  colored 
borders,  made  possible  through  sup- 
plementary projection,  was  stressed 
by  L.  M.  Townsend  in  addressing  the 
Society  of  M.  P.  Engiheers.  An  ab- 
stract from  his  subject,  "Framing  the 
Projected  Picture  with  Colored  Bor- 
ders," follows: 

In  recent  years  our  taste  for  color 
has  been  developed  to  the  point 
where  we  require  that  every  object 
presented  to  our  view  must  be  pleas- 
ingly colored.  We  expect  to  see  a 
picture  exhibited  among  pleasing  sur- 
roundings. Motion  pictures  usually 
are  colored  to  increase  realism  and  to 
give  comfort  to  an  audience. 

Heretofore,  the  picture  has  been 
exhibited  at  the  center  of  a  dark 
screen,  but  a  much  more  pleasing 
effect  is  had  by  projecting,  by  means 
of  one  or  more  lanterns,  onto  the 
surrounding  curtain  a  colored  pattern 
chosen  to  harmonize  with  the  dra- 
matic nature  of  the  picture  and  the 
colors  in  the  film.  Usually  this  bor- 
der is  in  very  low  key  so  as  not  to 
attract  attention  from  the  picture. 

Very  pleasing  borders  can  be  made 
by  a  photographic  process  which 
permits  great  lattitude  in  coloration 
and  pattern.  Photographic  plates 
much  larger  than  the  usual  lantern 
slide,  are  used. 


Organists  Included  in 
Organ  Deal  in  Australia 

Stoughton,  Wis. — When  the  mak- 
ers of  Page  and  Wurlitzer  pipe  organs 
rtcently  sold  eight  of  their  instru- 
ments to  theaters  in  Australia,  the 
agreement  was  that  they  should  also 
furnish  players  for  these  organs.  One 
of  the  organists  who  has  been  selected 
by  the  company  to  play  in  an  Aus- 
tralian theater  is  Rufin  Boyd,  organist 
at  the  Badger  here.  Boyd  will  leave 
for  New  York  on  April  1. 


If  You  Are  in  the* 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US   ANB  SATM 

MONEY 

IKND    FOB    OUS    PKICK   LIST 

uiiupdQHBys 

▼▼no  West   32'*St.Nco<york.N.y.^^ 
Phoa*   Penna.   03S0 
Motion  Picture  Department 
p.   1.   and  Canada  Agepti  tor   Dabila 


II 


Plugs  His  Staff 

Toronto — An  effective  good- 
will stunt  was  pulled  by  Charlie 
Querrie,  manager  of  the  Pal- 
ace, suburban  house,  when  he 
advertised  in  a  district  news- 
paper that  practically  all  of  his 
employees  were  residents  of  the 
immediate  locality.  These  in- 
cluded the  projectionist,  cash- 
ier, doorman,  orchestra  leader, 
assistant  manager,  head  usher, 
cleaner  and  others,  whom  he 
listed  by  name.  The  stunt  not 
only  aroused  additional  interest 
in  his  theater  but  also  further 
established  it  as  a  genuine  com- 
munity  institution. 


Electric  Heat  For  Organs 

Even  temperature  in  pipe  organs, 
which  is  vital  to  preservation  of  its 
tonal  quality,  may  be  maintained 
through  the  installation  of  Cramblet 
Evenheaters  in  the  organ  chambers 
and  among  its  pipes.  This  set  con- 
sists of  an  electric  heat  unit,  thermo- 
stat control,  safety  switch  and  wiring 
installation  blueprint.  The  set  is  de- 
livered ready  for  the  contractor  to 
fasten  the  parts  to  the  wall  and  con- 
I'.ect  to  the  service  wires.  It  is  an 
adequate  method  of  preventing  an 
organ  from  becoming  "off  pitch."  The 
device  is  manufactured  by  the  Cram- 
blet Engineering  Corp.,  Milwaukee. 


Help  from   the    Grocer 

Pomona,  Cal. — Realizing  that  near- 
ly every  family  sends  a  member  to 
a  neighborhood  grocery  store  each 
day,  the  California  has  placed  25 
frames  (11  by  14)  in  such  stores. 


LOEW  BUILDING  1540  BROADWAY 

TIMES  SQUARE,  NEW  YORK 

LOEW  BUILDING  PENN  AVENUE 

PITTSBURGH 


ALEXANDER  PRONO' 
SALES  STAEf  MW 


Denver — Alexander  Film 
vision  of  Alexander  Indus 
promoted  five  members  of 
force.     They  are: 

T.  P.  Heenan,  who  has 
ional  manager  in  10  Nor 
states,  has  been  made  assis 
manager  in  charge  of  sales  p 
He  will  cover  the  entire  C( 
the  interests  of  the  compan 

L.    A.    Weimer   has  been 
to  district  manager  over  Uu 
ern    Idaho,    southern    Wyor 
Nebraska.     W.   H.   Dowell 
named   district   manager   of 
and  southern  Iowa.     District 
is  the  new  title  assigned  F.  ' 
litz,  now  in  charge  of  Wise 
E.  McMonies  has  been  appoi 
trict  manager  over  Nprth  ai 
Dakota,      Minnesota     and 
Iowa. 


■<i 


Russian  Company 
Two  New  Type  Proj 

Moscow — Two  new  types 
jectors  are  making  their  debt 
European  market.  The  L, 
Plant  Tomp  is  manufacturini 
No.  4  for  stationary  installat 
Goz  for  portable  installatior 
ing  the  current  year  this  p.  f.c 
make  1,000  units  of  the  fi 
and  3,000  of  the  second  tj 
also  spare  parts  for  those  p' 
valued   at   500,000  rubles. 


MICHEL  ANGI 
STUDIOS,  In 

214  East  Superior 
Chicago,  III. 


Embellish   Your   NEW  aiC. 
Charm   to    Your    OLD 

WRITE  FOR  PRICE 


J' 
litsi 


i. 


)riia 


February  5,  1928 


DAILY 


TER  CHANGES  FOR 
JONTH  OF  DECEMBER 


I  ial  Changes  in  Theater 
..Field  Reported  by 
I     Film  Boards 

1  Boards  of  Trade  through- 
he    United    States    every 
J«si  gather  data  on  changes 
e   exhibition   field,    by   ar- 
,ment    with    THE    FILM 

V  theaters,  changes  in  own- 

ji,  re-openings  and  closings 

Qvered.     Information   cov- 


December  follows; 


ALABAMA 
Openings 
ham — Publix. 

Re-openings 

Palm. 

Changes  in  Ownership 

Ci— Radio,  sold  to  H.  C.  Collier  by  W. 
hillips. 

Closings 
— Galax. 

ARKANSAS 
New   Theaters 

liiberty. 

Re-openings 

3od — iPalace. 

Changes  in  Ownership 

Jock — Princess,  sold   to   R.   F.   Reeves 

rs.    D.    Reeves;    Harrisburg — Brown's, 

..to     Rex     Barker    by     W.     L.     Brown 

";;    Lepanto^ — Majestic,    sold    to    J.    E. 

en    by    I.    W.    Jackson ;     Mt.     Ida — 

,  sold  to  J.  A.   Smith  &  Paul  Myers 

B.    Fry ;    Quitman — Star,   sold   to   J. 

"Irilliams    by    G.    A.     &    J.    F.     Davis; 

p!  jdale — Concord,   sold   to   D.   E.   Fitton 

ly   Morros ;    Star   City — New,   sold   to 

Smith    &    Paul    Myers    by    Newton 

Closings 

—Pastime  ;    Gurden — Wright's. 

CALIFORNIA 
New   Theaters 
;go — Avalon. 
Changes  in  Ownership 

dan. — -State  (formerly  EI  Segunda), 
to  R.  McCuUock  by  E.  McMurray ; 
Beach — Strand  (formerly  Hoyt's), 
to  W.  J.  Myer  by  O.  Hoyt ;  Loe 
— Melrose,  sold  to  F.  J.  Uehling 
E.  Hostettler;  Maryland,  sold  to 
Howell  by  R.  C.  Pence;  Union 
e,  sold  to  J.  H.  Wolfe  by  R.  R. 
ns ;  Maricopa- — ^Mission,  sold  to  R. 
ain  by  D.  D.  Haggerty;  Orange^ 
ial,  sold  to  H.  L.  Bevis  by  E.  C. 
ell ;  San  Diego — Ramona,  sold  to 
Stewart  by  H.   B.  Mathews. 

Closings 
geles — Dayton;   Ore  Grand — Mission; 
Cljfsidro — Pioneer. 

COLORADO 
Openings 

ale — Sun  ;     Denver — Oriental. 

Changes  in  Ownership 

—Strand,  sold  to  G.  T.  Donnelly  by 
R ;  Durango — American,  sold  to  Wal- 
ook  by   Tony   Paconi. 

Closings 

-Yates  ;  Frederick — The  Frederick  ; 
Junction — Strand  ;  Newcastle  — 
Nucla — The     Nucla  ;      Peetz— The 


CONNECTICUT 
Changes  in  Ownership 

ort — Colony,  sold  to  A.  Tomasino  by 
Vnger ;  Centerville — The  Centerville, 
0  S.  Germain  by  A.  Tomasino ;  South 
tiester — Rialto,  sold  to  W.  R.  Camp- 
y  Ben  Ali ;  Waterbury — Carroll,  sold 
Pentino   by   M.    Pentino. 

DELAWARE 
Closings 
-Hanark. 


01 


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11 


Business  Off 

Birmingham,  Ala.  —  Condi- 
tions in  outlying  towns  are  be- 
low normal  at  present,  al- 
though there  are  indications  of 
an  early  picking  up  of  busi- 
ness. The  after-holidays  slump 
is  in  full  swing,  however,  and 
box-offices  are  suffering  ac- 
cordingly. 


FLORIDA 
Changes  in  Ownership 

Bradenton — ^Starland,  sold  to  D.  G.  McCor- 
mick  by  Walker  &  Hulsey;  Ft.  Lauderdale 
— Palace,  sold  to  R.  E.  Dye  by  W.  J. 
Butler ;  Gainesville — Rodeo,  sold  to  R.  L. 
Week  by  Y.  \V.  Williams;  Orange  City — 
Garden ;  Port  Orange — Port  'Orange,  sold 
to  Parent  Teachers  Assn.  by  Mrs.  Alice 
Wells;  St.  Cloud— GAR,  sold  to  E.  R. 
Beeker  by  R.  G.  Chamberlain;  Tampa — 
Campobello,  sold  to  L.  Marshall  by  Frank 
H.  Burns;  Palma  Ceia,  sold  to  B.  E. 
Gore. 

Closings 

Tallahassee — Capitol. 

GEORGIA 
Openings 

Doerum — Dorris. 

Changes  in  Ownership 

Camilla — Opera  House,  sqld  to  C.  O.  Rainey 
by  Eugene  Byrd ;  Lyons — Lyonian,  sold 
to  Ronnie  Carrolton  by  H.  B.  Collins; 
Monroe — ^Brown  Lady  Theater,  sold  to 
Oscar  Briggey  Jr.  by  Paschal  &  Jackson; 
Sylvester — -Sylvia,  sold  to  C.  W.  Strang- 
ward  by   P.   V.   Kelly. 

IDAHO 
Changes  in  Ownership 

Elk  River — ^Rex,  sold  to  Rowe  &  Perry  by 
Mary    D.    Cameron. 

Closings 

Genessee — ^Harold  Zell ;  Priest  River :  Cozy  ; 
Spirit    Lake — Rex  ;    Tensed — Pastime. 

ILLINOIS 
New   Theaters 

Harrington  —  The  Barrington;  Chicago — - 
Shore;  Rockford — Coranada;  Villa  Park 
— The  Villa  Park;  Waukegan — Jenessee; 
Woodstock — Miller. 

Re-openings 

Mt.    Carmel — Palace ;    Tamaroa — Pastime. 

Changes  in  Ownership 

Aurora — The  "B,"  sold  to  D.  J.  Falkos  by 
John  Berchi;  Bloomington — Market  Street, 
sold  to  Mrs.  Hazel  C.  Ludwig  by  R.  Mag- 
gert;  Chicago — Admiral,  sold  to  H.  C. 
Miller  by  Chicago  Title  &  Trust  Co.;  Al- 
ma, sold  to  Tom  Christos  by  Cecil  Vigdor; 
California,  sold  to  Mrs.  H.  M.  Krause  by 
Joe  Lipton;  Independence,  sold  to  J.  S. 
Meenikow  by  S.  Abrahams  &  F.  Cleve- 
land; Lawn,  sold  to  Nick  Doxas  by  Miss 
E.  L.  Doxey ;  Lincoln  Hippo,  sold  to  G 
&  E  Enterprises  by  Orpheum  Circuit ; 
Peerless,  sold  to  Peerless  Theater  Corp.  by 
John  Szanto ;  Pickford  and  Vendome,  sold 
to  Chicago  Theaters  Corp.  by  J.  C.  Ham- 
mond; De  Pue — ^Liberty,  sold  to  L.  B.  & 
T.  R.  Mate  by  Anthony  Antonino ;  East 
St.  Louis — Bond,  sold  to  Rudy  De  Borge 
by  Meyers  &  Millner;  Evanston — New 
Main,  sold  to  Greenleaf  Theater  Corp.  by 
Miller  Spencer;  Forreston — Princess,  sold 
to  Hiram  Adams  by  P.  D.  Wales;  Fort 
Bryon — Legion,  sold  to  American  Legion 
by  Bryon  M.  Skelton;  Lanark — -Wales, 
sold  to  Hiram  Adams  by  P.  D.  Wales ; 
Morton  Grove — -The  Morton  Grove,  sold 
to  V.  A.  Nolan  &  Earl  Niermer  by  Joe 
Brandt;  Odell — Lyric,  sold  to  American 
Legion  by  C.  E.  Ward;  Spring  Valley — 
Liberty,  sold  to  L.  B.  &  T.  R.  Mace  by 
Anthony   Antonino. 

Closings 

Carli'le— The  Carlyle;  Chesterfield — Metro; 
Chestnut — G  &  R;  Colfax — Colonial;  Cora 
— The  Cora  ;  Davis — Opera  House  ;  Don- 
nellson — ^Home;  Equality — Strand;  Grand 
Tower — Star  ;  Harvard — Majestic  ;  Latham 
— The  Latham;  Moline — ^Mirror;  Mt.  Car- 
mel— Gem;  Mt.  Carroll — ^Majestic;  Neoga 
— Bluebird;  St.  Elmo — Gayety  ;  St.  Fran- 
cisville — Crescent ;  iSt.  Marie  —  Liberty  ; 
Schram  City — The  Schram  City ;  Scofield 
— ^Perkin  ;  Thomson — York  Co-operative  ; 
Wauconda — New  Wauconda;  Worden  — 
Lannae. 


Openings 

Elwood — Mack     Theater     Corp. ;     Kokoma — 

Colonial. 

Changes  in  Ownership 

Gary — Lincoln,  sold  to  E.  Popkins  by  M. 
M.     Hankinson ;     Kirldin — Citadel,    sold    to 

F.  J.  Schellenger  by  Mrs.  Grace  May; 
Lowell — Grand,    sold   to    Lee   Roper   by    C. 

B.  Viant;  Oaktown — Star,  sold  to  Leo  C^. 
Brunson  by  A.  W.  Keith ;  Paris  Crossing 
— ^Montgomery,  sold  to  Plaskett  &  Hum- 
phry by  Perkinson  &  Lynch ;  Rushville^ 
Castle  &  Princess,  sold  to  Roy  E.  Har- 
rold  by  Fred  Casady ;  St.  Bemice — Or- 
pheum, sold  to  Colonial  Sawyer ;  iSouth 
Whitley — -New  Whitley,  sold  to  Harry  Cain 
by  J.  E.  Sickafoose;  Thomtown — Princess, 
sold   to  Thos.   Rohn  by  R.  W.   Rohn. 

Closings 

Bicknell — Grand;  EUetsviUe— Oriental ;  Hen- 
ryville — Community;  New  Haven — Haven; 
Peru — Grand  ;    Redkey — Lyric. 

IOWA 
New   Theaters 

Le    Claire — Movie ;    Sioux    City — New    West. 
Openings 

Calumet — 'Opera    House. 

Changes  in  Ownership 

Ackley — Plaza,  sold  to  M.  E.  Brown  by 
J.  C.  Trovis ;  Alvord — -Opera  House,  sold 
to  A.  W.  Ritley  by  Nat  Kroger;  Atlantic 
— Strand,  sold  to  O.  Johnson  by  Watson 
&  Pearce ;  Avoca — Majestic,  sold  to  J.  H. 
Ebersole  by  R.  F.  Brown ;  Cedar  Rapids — 
Grand,  sold  to  F.  E.  Williams  by  Milli- 
sack  &  Johnson;  Cincinnati — Royal,  sold 
to  H.  S.  Corder  by  Chas.  Best;  Clermont 
— Opera    House,    sold    to    E.    M.    Houg    by 

C.  O.  Christ;  Coggon — Opera  House,  sold 
to  Grantham  &  Peters  by  F.  Mertz ;  Dee 
Moines — Gem,  sold  to  F.  A.  Worrell  by 
Roy  Jones;  Dickens — Rivola,  sold  to  Harry 
Jackson  by  Chas.  Doty;  Dumont — Star, 
sold  to  Wilson  &  Clemens  by  Joe  Keefe; 
Jefferson — New  State,  sold  to  John  Michael 
by  W.  W.  Woltz ;  Jesup — Grand,  sold  to 
Grantham  &  Peters  by  F.  Mertz ;  Manilla 
— Electric,  sold  to  C.  R.  Grimes  by  James 
Jordan  ;  Mechanicsville — Rialto,  sold  to  E. 
M.  Rulon  by  Scolaro  Amuse.  Co.;  Mt. 
Vernon — Strand,  sold  to  D.  L.  Steam  by 
L.  D.  Hendrix;  Ottumwa — Orpheum,  sold 
to  Sorokin  &  Sosna  by  Mr.  Millisack ; 
Webb — ^Gem,  sold  to  Campbell  &  Wells 
by   American   Legion. 

Closings 

Ayrshire — lOOF  Hall;  Castana  —  Moon; 
Gray — Movie;  Greenfield — Lyric;  Mclntire 
— ^Idle  Hour;  Morning  Sun — Electric; 
Rowan — Opera   House. 

KANSAS 
Changes  in  Ownership 

Alma — Colonial,  sold  to  Chas.  Ketterman  by 
E.  Schriber;  Attica — Opera  House,  sold 
to  Leroy  Foster  by  Biberstein  Bros. ; 
Bucklin — De  Luxe,  sold  to  J.  J.  Johnson 
by  Mrs.  Emma  Elland ;  Dodge  City — Bee- 
son,  Cozy  and  Crown,  sold  to  Midwest 
Theaters,  Inc.,  by  W.  H.  Harpole;  Hi- 
awatha— Royal,  sold  to  Gunninson  &  Dun- 
nuck  by  G.  L.  Rugg;  Lercy — Kesner,  sold 
to  W.  M.  Pfaff  by  W.  L.  Smith;  Lyons— 
Odeon,  sold  to  J.  A.  Townsley  by  G.  W. 
Baye;  St.  Paul — Grave's  Hall,  sold  to  W. 
W.  (jraves  by  B.  H.  Eggleston ;  Sylvan 
Grove — Cozy,  sold  to  W.  W.  Dehler  by 
Gen   Wright. 

Closings 

Altamont — Palace;  Blaine — Blaine  School; 
Cunningham — Pastime ;  Fort  iScott — Em- 
press ;  Grainfield — Garden  ;  Greeley — Leg- 
ion ;  Moundridge — Pastime  ;  Oneida — Com- 
munity ;  Sedgwick — The  Sedgwick  ;  Utica 
— Olympic. 

KENTUCKY 
Changes  in  Ownership 

Lewisburg — Palace,  sold  to  D.  T.  Brown  by 
Fred    lenkins. 

LOUISIANA 
Re-openings 

Winnsboro — Princess. 

Changes  in  Ownership 

Baton  Rogue — ^Grand,  sold  to  Boehringer  & 
Richards  by  Istrouma  Amuse.  Co.  ;  Tem- 
ple, sold  to  Boehringer  &  Richards  by 
Dr.  A.  O.  Lyons;  Columbia — ^The  Colum- 
bia, sold  to  Pine. Tree  Amuse.   Co.  by  Mrs. 

G.  Henry;  Cottonport — Peoples,  sold  to 
Ury  Ducote  by  L.  A.  Ducoate;  Cotton 
Valley — Joy,  sold  to  C.  M.  Holzenthal  by 
J.  A.  Mullins;  Isthouma— Peoples,  sold  to 
Boehringer  &  Richards  by  Istrouma 
Anmse.  Co. ;  Jens — La  Salle,  sold  to  A. 
P.  Cloud  by  Fred  Randolph ;  Jonesville — 
Liberty,  sold  to  Fred  Randolph  by  E.  D. 
Root ;  New  Orleans — iMars,  sold  to  R. 
Katz  by  R.  W.  Dodge;  Rayne — Frank's, 
sold  to  Frank  De  Grasuw  by  W.  E. 
Craig. 


New  Theaters 


Waurika,    Okla. — Simpson    &    Ellison    have 
opened   the   Rex. 


San   Angelo,    Tex. — W.    F.   Curry  will   soon 
start   work  on  a  theater. 


Alice,  Tex. — Mrs.   Rufus  Hobbs  has  award- 
ed  contract   for   a   theater  to   cost    $40,000. 


Jacksonville,      Tex. — Ross      Dorbandt      will 
erect  a   new  theater   shortly. 


Corpus    Christie,    Tex. — Rafel    Galvan    has 
opened    the    Galvan. 


Claude,    Tex. — Snodgrass    &    Mitchell    have 
opened   the   Rialto. 


Kansas  City — Uptown  Theater  Corp.  has 
opened  the  Uptown  at  Broadway  and  Valen- 
tine   Road. 


Baltimore — Community  Theater  Co.  will 
build  a  $35,000  theater  at  Hamilton,  a 
suburb. 


Etowah,  Tenn. — Manning  &  Wink  has 
opened  the  Gem,  a  $75,000  theater  seating 
700.  W.  J.  Nichols  is  manager.  H.  V. 
Manning  and  C.  H.  Wink  operate  a  chain 
of  1 1  theaters  between  Etowah  and  Marietta, 
Ga. 


Ottawa — P.  J.  Nolan,  owner  of  the  Rex 
and  Columbia  here,  has  plans  under  way  for 
a  suburban  theater  to  be  called  the  Avalon, 
to  cost  $100,000.  The  site  is  at  Bank  St. 
and    Second   Ave. 


Waterloo,     la. — Blank-Publix     have     opened 
the    Riviera,    seating   2,000. 


Enid,  Okla. — Griffith  Brothers  have  opened 
the  $175,000  Aztec.  It  seats  1,180  and  is 
the   fifty-third   house   in  the   chain. 

Jacksonville,  Tex. — East  Texas  Theaters, 
Inc.,  will  build  a  $75,000  theater  here. 

Gushing,  Okla. — Construction  of  a  $100,- 
000  theater  with  work  to  start  soon  is  re- 
ported, but  the  names  of  the  backers  have 
not    been    announced. 


Royal    Oak,    Mich. — The    Kunsky    interests 
have  opened   their   new   2,500-seat   theater. 


Salt  Lake  City — Earl  D.  Smith  has  opened 
the  Tower.  Gordon  Thornberg  is  the  man- 
ager. 


Madison,     Wis. — The     Capitol     has     opened 
on    State    St. 


Williamsport,     Pa. — Coraerford     Amusement 
Co.   has   started   work  on   a  theater   here. 


Frankford,  Pa. — Forum  Amusement  Co.  has 
bought  a  site  on  Frankford  Ave.  and  Bridge 
St.  on  which  work  on  a  theater  starts  soon. 


Chicago — The  Chelten  has  opened  at  79th 
St.  and  Exchange  Ave.  under  management  of 
Joseph    Stern   and    F.    M.    Brockell. 


Chicago — Lubliner  &  Trintz  has  opened  the 
Regal   at    South    Parkway   and    Forty-seventh 

St. 


Coleman,  Tex.— B.  C.  Howell  &  Sons  will 
erect  a  $75,000  theater  to  seat  1,000.  W. 
Scott   Dunne  of   Dallas   is   architect. 


Royal  Oak,  Mich. — The  Kunsky  interests 
are  planning  a  2,200  seat  theater  to  be  called 
the  Royal  Oak.  Rapp  and  Rapp  of  Chicago 
are    the    architects. 


Johnstown,  N.  Y. — William  C.  Smalley 
has  purchased  the  site  of  the  theater  recently 
destroyed  by  fire  from  the  Avon  Theater 
Corp.  of  Watertown.  He  is  having  plans 
drawn  up  for  a  $150,000  house. 


Hawthorne,  N.  J. — Community  Theater 
Corp.  has  completed  the  Hawthorne,  which 
has  opened  under  a  lease  to  Mark  Block. 


Trenton,  N.  J. — Trenrex  Realty  Co.  is 
building  the  Lincoln  which  is  scheduled  to 
open   in  April. 


Wichita,  Kan. — Building  of  a  $450,000  com' 
l>ination  theater  and  office  building  at  the 
southwest  corner  of  Main  and  Douglas  is  un- 
der consideration  by  a  group  of  business  men 
here. 


OAlLY     Sunday,  February  5,  1928 


^JU^P^^JeMi^ 


m 


Jones  to  Produce  Pathe  Comedies? 

Company  Seeks  Him  for  Place  Made  Vacant  by  Sennett  Break  —  All  Pictures  to  Use  Synchronization 
Device,   Telephone   Expert    Predicts  —James    Cruze    on    Own   to   Direct   Four   and    Supervise    16 


PATHE  SEEKS  JONES  AS 
ITS  COMEDY  PRODUCER 


Offer  has  been  made  to  F.  Richard 
Jones  to  take  over  the  Pathe  com- 
edy contracts  which  were  vacated 
when  Mack  Sennett  and  the  releas- 
ing organization  failed  to  come  to 
terms,  it  is  reported.  The  story  goes 
that  if  the  deal  is  consummated,  Del 
Lord,  the  director,  will  be  associated 
with  Jones. 


Paramount   Signs   Mendes 
Paramount  has  signed  Lothar  Men- 
des   to    a    new    long    term    contract. 
Mendes   has  just  completed  directing 
Adolph  Menjou  in  "Code  of  Honor." 


Sequel  to  "Skyscraper" 

Cecil    B.    De    Mille    is    planning    a 

sequel    to    "The    Skyscraper,"    which 

will  employ  the  same  cast.     Howard 

Higgins  has  been  assigned  to  direct. 


Cast  in  "Ladies  of  the  Mob" 

Mary  Alden  and  Roscoe  Karns  have 
been  cast  in  "Ladies  of  the  Mob," 
which  William  Wellman  is  directing. 
Miss  Alden  also  is  to  appear  in 
"Quick   Lunch." 


Rogell  to  Direct  for  M-G-M 

Albert  Rogell  will  direct  "Tides  of 
Empire"  for  M-G-M  with  Joan 
Crawford  and  James  Murray  as 
leads. 


Cohn  Adapting  Mulhall  Story 

Al  Cohn  is  adapting  "The  Butter 
ind  Egg  Man,"  which  will  feature 
fack  Mulhall  for  First  National. 


Asther   M-G-M   Featured   Player 

Nils  Asther  will  be  a  featured  play- 
:r  at  M-G-M  this  year,  under  an  ar- 
•angement  made  with  Joseph  M. 
5chenck. 


Cruze  on  Own 

James  Cruze  is  planning  to 
produce  independently,  and  will 
probably  release  his  produc- 
tions on  a  states  rights  basis. 
He  will  make  four  specials  and 
supervise    16    others. 


FRANK  ZUCKER 

A.  S.  C. 

Cinematographer 

220  W.   42nd   Street 

'Phones: 

Wadsworth     5650,     Wisconsin    0610 

New  York  City 


A  Little  from  "Lots" 


B,  RALPH  WVLK 


Hollywood 

ALTHOUGH  the  producers  of 
"The  Cradle  Song"  do  not  realize 
it,  William  K.  Howard  was  instru- 
mental in  sending  many  people  to 
the  Los  Angeles  performances  of  the 
play.  In  fact,  Kenneth  Thomson, 
who  was  interested  through  Bill,  sent 
him  a  telegram  following  the  perform- 
ance. Among  others  from  the  C.  B. 
De  Mille  studio,  who  saw  the  play, 
wtre  Gordon  Sweeney,   Rene  Service 

and   Miss   Bobbie   Hunter. 

*  *         ♦ 

Kenneth  Alexander,  internation- 
ally known  as  a  photographer,  did 
the  "stills"  on  "Drums  of  Love." 
Kenneth  has  been  on  the  Coast  for 
a  year  and  his  studio  work  is  at- 
tracting much  attention. 

*  *         * 

Our  Passing  Show:  Peverell 
Marley  hurrying  on  the  De 
Mille  lot;  Bill  Howard,  Gor- 
don Cooper,  Bob  Perry,  the 
fight  expert,  and  Anton  F.  Grot 
chatting;  Vera  Voronina  look- 
at  publicity  pictures  at  the 
Paramount  studio. 

*  *         * 

Back  in  1900,  Noble  Johnson 
showed  more  endurance  than  a  horse 
he  was  training.  Noble  raced  against 
the  animal,  going  from  Cripple  Creek, 
Colo.,  to  Colorado  Springs,  42  miles, 
by  foot.  Noble  reached  Colorado 
Springs,  but  the  horse  became  ex- 
hausted and  its  rider  lost  the  race. 

*  *         * 

Neil  Hamilton  likes  to  re- 
call his  first  stage  appear- 
ance. It  was  in  "The  Better 
'Ole"  and  Neil  carried  a  gun 
and  served  as  atm.osphere. 

*  *         * 

Barry  Norton  is  a  linguist. 
He  is  an  Argentinian  and 
speaks  French,  German,  Span- 
ish and  other  languages. 

*  *        * 

Charles  A.  Sellon  is  keeping  busy 
on  the  Paramount  lot.  The  character 
man  appeared  in  "Feel  My  Pulse" 
and  then  was  cast  for  a  role  in 
"Something  Always  Happens."  He 
will  also  support  Richard  Dix  in 
"Easy  Come,  Easy  Go." 

*  ♦         * 

The  Masquers  are  making 
things  hum  in  Hollywood.  The 
boys  are  still  talking  about  the 
"intimate  revel"  given  at  the 
clubhouse.  "K.C.B,"  Richard 
Carle,  Herbert  Rawlinson, 
Walter  Weems  and  Charles 
Althoff  were  among  the  en- 
tertainers.    "The  second  battle 


of  the  Century"  was  staged 
by  Charley  Chase,  Hank  Mann, 
Jim  Finlayson,  Stan  Laurel, 
Babe  Hardy  and  Jimmy  Sul- 
livan. Sam  Hardy,  Bobby 
Agnew,  Paul  Nicholson,  Bob 
Frazer,  Bob  Haines  and  Bill 
Waning   appeared  in  sketches. 

:<:  «  4: 

More  Passing  Show:  James 
Kevin  McGuinness  chatting 
with  Victor  Heerman  at  the 
Fox  studio;  Jack  Okie  urg- 
ing a  writer  not  to  mention 
his  name  in  an  article;  Rich- 
ard Dix  entering  his  name  for 
the  Paramount  "dub"  golf 
tournament  and  adding  "185 
in  nine  holes." 

ie  *  tf 

Ernst  Lubitsch  started  his  career 
as  a  clerk  in  his  father's  clothing 
store.  He  spent  his  evenings  study- 
ing books  dealing  with  the  drama. 
He    learned    the    rudiments    of   acting 

from  Victor  Arnold,  a  comedian. 

*  *         * 

Bill  Powell  knows  his  "rah,  rah, 
rahs."  He  was  at  one  time  cheer 
leader  at  Central  high  school, 
Kansas  City,  Mo. 

*  *         * 

"Undertow,"  which  was  written  by 
Ztlda  Sears  of  the  De  Mille  studios, 
and  Garnett  Weston  of  Paramount, 
has  been  moved  to  Hollywood  from 
Los  Angeles.  It  is  a  gripping  drama 
and  may  be  presented  on  Broadway. 
Elsie  Bartolett  Shildkraut,  Zelda 
Sears  and  Theodore  von  Eltz  are 
among  the  leads. 

*  *        * 

Here's  a  hand  to  John  Jarnemuth 
for  his  work  in  titling  "The  Jazz 
Singer"  for  Warners.  He  did  a  real 
job,  and  his  task  was  no  cinch.  Any- 
one who  can't  get  a  kick  out  of  that 
line:  "A  jazz  singer,  singing  to  his 
God,"  must  be  hardboiled,  indeed. 


Harry  Sinclair  Drago 

Originals 

"Hello,  Cheyenne" 

"Painted  Post" 

(For  Tom  Mix) 


Author  of  Ten 
Picturized 
Originals 


Under  Contract 
to  Fox 


ALL  SOUND  PICTURES  ; 
SEEN  BY  E.  B.  Ci 


Prophecy  that  the  "very  near  fu' 
ture"  will  see  only  those  picture; 
which  synchronize  sound  with  fi[ 
is  made  by  Dr.  Edward  B.  0 
executive  vice  president  of  Bell  Ti 
phone  Laboratories,  who  is  in  Soul 
ern  California  for  a  series  of  meel 
ings  with  scientists  and  engineer 
Television,  he  says,  "in  its  presen 
stage  is  a  long  ways  from  practica 
use."  Craft  is  the  inventor  of  the  dia, 
telephone. 


•11 

■M 

,:isl 


Preparing  "Craig's  Wife" 

Clara  Beranger  is  at  work  on  th« 
adaptation  of  the  stage  play,  "Craig's 
Wife,"  which  will  probably  be  used) 
as  a  vehicle  for  Leatrice  Joy. 


Cast  in  "YeUow  LUy" 

Bodil  Rosing  has  been  cast  in  "The 
Yellow   Lily,"   for    First   National. 


Martin  G.  Cohn 

Film  Editor 
"Wild  Geese" 

(Tiffany Stahl  Prod.) 

"  'Wild  Geese'  •  great  picture 
....  cotnes  to  the  screen  ai 
one  of  the  most  impressive  pic* 
tures  of  the  year." 

—"The  Film  Spectator" 


^1 


The  Life  of  Los  Angeles 
Centers  at  the 
Ambassador's 

Famous 
Cocoanut  Grove 


Special  Nights  Tues.  and  Sat 
College  Night  Every  Friday 


THE 


lU 


ay,  February  5.  1928 


DAILV 


11 


iht  on  Arbitration 
Clause  Now  Looms 

(Continued  from  page    1) 

dinged.    As  noted,  H.  M.  Richey, 

s  manager  of  the  M.P.T.O.  of 

jan,  maintains  that  compulsory 

'   ition  in  any  line  of  business  has 

declared  illegal  in  his  state  and 

has  information  he  says  that 

cwise  illegal  in  39  other  states 

union. 

exhibitor  group  is   firm   in  its 

iiat  the  existing  system  should 

lifted    to   permit   the    exhibitor 

er  become   a  party  to   arbitra- 

r    not,    retaining    the    right    to 

le    issue    to   a   court    for    final 

:  -ition. 

ctically   all   attending   delegates 

left   for    their    respective    cities 

I  he  exception  of  the  committee 

( rs  and  their  alternates. 


v»od  Hits  Petitions 
Lainst  Brookhart  Bill 

(Continued   from   page    1) 
asking     congressmen     to     vote 
■    t  the  bill,  Wood  warns,  hitting 
,  lie  alleges  are  misstatements  in 
e  ptition. 

(omplete  text  of  the  producer- 
itbutor  petition  referred  to  by 
ol,  appears  on  this  page.) 

ixes  Plan  Sandwich   Stands 

waukee — Tom    and    Jack    Saxe, 

jut  of  the  theater  field  by  virtue 

ir  recent  sale  to  Midwesco,  are 

ng    on    a    plan    to   build    10,000 

te  Towers"  all  over  the  United 

There  are  already  50  in  Mil- 

c    at    which    the    motorist    or 

by  may  stop  for  a  hamburger 

ich,     a     "hot     dog"     and     cof- 

t    a    nickel    each.      The    stands 

td  here  so  far  are  at  important 

f    intersections. 


Present    Sunday    Petition 

Wllock,  Minn.— William  H.  (Wild 

Bannister,  owner  of  the  Grand, 

c cured    signatures    of   about   80 

ss  men  to  a  petition  requesting 

ity    council    to    permit    Sunday 

If  the  petition  is  not  acted 

avorably,     Bannister     plans     to 

I    the    fight   right   to   the    public. 

ly  shows  were  voted  out  of  the 

a  year  ago. 

Zanuck  Arriving  In  N.  Y. 

1  yl  Zanuck  of  Warner  Brothers, 
0.  Mrs.  Zanuck,  arrives  in  New 
)i  Monday  after  a  vacation  in  Eu- 
"    He  soon  leaves  for  the  Coast. 


Elstree  Studio  Expanding 

idon — Four  new  stages  are  be- 
iiuilt  at  British  International's 
'  e  studios,  increasing  its  capacity 

features  yearly. 

Close  Auburn  Theater 

."^burn,    Me.   —   The    Auburn    has 
i><  1  indefinitely. 


Bowery   House   Dark 

I  e   Atlantic   Gardens,   New   York 
'"  ry    house,   has   closed. 

Santoro  In  New  York 

J  k   Santoro,   member  of  Warner 

rciers  stock  company,  has  arrived 

ew  York  from  the   Coast  for  a 

c  ion.     He  will  remain  in  the  East 

^     one   week. 


Here 's  Text  of  Petition  Being 
Used  Against  Brookhart  Bill 

To  the   Congress  of  the   United   States   and  to   Our   Own   Senators   and   Congressmen: 
We,   the   undersigned,  do  hereby  respectfully   protest  against   passage  of   the   bill   known 
as   the   Brookhart    Bill,   which    proposed   to   undermine   the    mechanics   of    how    motion    pictures 
are   distributed   in   the   different   motion   picture   zones   of   this   country,    and    for   the   following 
reasons: 

1.  That  we,  individually,  as  citizens  of  your  state  and  community,  who  are  em- 
ployed in  the  sale  or  distribution  of  motion  pictures,  or  who  are  theater  owners  engaged 
in  the  exhibition  of  motion  pictures,  will  suffer  serious  economic  injury  if  such  a  bill  is 
allowed  to  become  law. 

2.  If  such  a  bill  is  passed  it  will  upset  the  entire  mechanical  operation  of  the 
business,  and  throw  into  chaos  an  industry  which  has  solved  its  individual  problems  of 
distribution  by  careful   judgment  of   its  experience. 

3.  When  this  bill  was  first  introduced  it  appeared  to  the  casual  reader  that  it  might 
be  in  the  interest  of  the  industry  and  of  the  public,  and  a  few  persons  engaged  in  the 
business,  without  giving  the  particulars  of  the  bill  sufficient  consideration,  endorsed  it  and 
advocated  its  passage.  After  careful  consideration,  however,  we  find  that  the  bill  is  not 
to  the  interest  of  the  industry  or  of  the  public,  but  that  it  would  work  hardships  on  both. 
The  selling  of  motion  pictures,  one  at  a  time,  at  prices  like  $7.50,  $10,  and  $12.50  for 
feature  pictures,  cannot  be  continued  if  the  bill  becomes  a  law.  The  traveling  expenses  of 
a  salesman  alone,  to  a  theater  50  miles  from  an  exchange  center,  would  be  greater  than 
any  rental  to  be  gained  from  the  account.  The  result  would  be  a  cutting  off  of  motion 
picture  entertainment  in  many  districts  where  motion  picture  entertainment  is  not  only 
desirable   but    wholly    necessary   for   the   content   and    well    being   of   the    community. 

4.  It  is  our  further  belief  that  intelligent  men  in  all  branches  of  the  industry  are 
perfectly  capable  of  coping  with  any  problem  of  distribution  which  may  arise  and  that  the 
men  who  sells  and  the  men  who  buy  pictures  are  the  logical  ones  to  determine  by  contract 
the  terms  and  conditions  under  which  their  product  should  be  sold  and  released  for 
exhibition.  In  this  connection  let  us  say  that  representatives  of  all  branches  of  the  industry 
met  recently  in  New  York  to  discuss  this  whole  question  of  wholesale  selling  and  that  they 
came  to  an  agreement  concerning  various  changes  to  be  made  in  present  selling  methods. 
Late  in  January  a  committee  of  exhibitors  and  a  committee  of  distributors  will  meet  to 
work  out  a  new  uniform  exhibition  contract,  and  it  is  understood  generally  in  the  trade 
that  these  changes   will  be  the  same  as   advocated   at  the   Federal   Trade   Practice   Conference. 

For  these  reasons  therefore,  we  respectfully  suggest  that  any  attempt  to  set  aside 
the  mechanics  of  distribution  of  motion  pictures  would  be  extremely  hazardous  and  we  hope 
that  substitution  of  any  other  plan  be  left  to  those  who  have  had  long  experience  in  the 
business. 

We  are  unalterably  opposed  to  the  Brookhart  Bill  and  respectfully  urge  your  opposi- 
tion  to    its   passage. 

Name  .  Interest  Town  State 


Seek  Substitution  and 
Protection  Changes 

(Continued   from   page    1) 

wig  Siegel,  secretary  of  the  associa- 
tion;  and   Aaron    Sarperstein. 

The  organization  asks  that  protec- 
tion be  outlined  specifically  in  weeks. 
The  agreement  with  B.  &  K.  now 
stipulates  general  release  in  nine 
weeks  after  close  of  the  loop  run,  but 
in  view  of  the  power  of  the  circuit 
it  now  is  generally  three  months  and 
occasionally  more  exhibitors  claim. 
This,  the  association  feels,  greatly 
lessens  the  value  of  the  pictures.  Ex- 
hibitors allege  that  houses  as  far  as 
150  miles  from  Chicago,  get  what 
they  term  is  unreasonable  protection 
over  other  theaters. 

In  connection  with  its  stand 
against  buying  films  "in  the  dark," 
the  organization  wants  a  clause  in 
the  contract  specifying  that  the  title, 
and  make  of  star  or  featured  player 
of  every  film  contracted  for  shall  be 
specified  in  the  contract.  In  star 
series,  such  designation  as  a  No.  2 
Chaney,  or  No.  2  Dix,  for  example, 
»fould  not  be  sufficient. 

The  exhibitors  want  to  know  just 
what  the  star  is  to  appear  in,  and  if 
the  distributor  does  not  deliver  what 
is  promised,  the  exhibitors  want  the 
right  to  cancel  the  contract. 

Little  Film  Theater  Adopts  Stock 

Cleveland  —  The  Little  theater, 
which  started  out  to  be  a  little  film 
house,  and  then  became  the  home  of 
Fritz  Leiber'  Shakespearean  players, 
will  open  the  beginning  of  February 
v/ith  dramatic  stock  under  the  visit- 
ing star  system.  Charles  Ray,  it  is 
announced,  will  be  the  first  star  to 
appear  under  this  policy. 


Censorship  Established  by 
Gov't.  Decree  in  Chile 

Santiago — Censorship  has  been  es- 
tablished here  by  decree  of  the  min- 
ister of  the  interior.  Under  the  rules, 
minors  may  see  only  films  of  legends, 
historical  voyages  and  comedies. 
They  are  forbidden  to  see  films  show- 
ing crime  or  love  scenes.  Films 
pointing  a  moral  which  show  im- 
moral acts  are  banned,  as  also  are 
any  objectionable  from  the  standpoint 
■)f  nationalism  or  religion. 


Win  Sunday  Shows  Poll 

Rochester,  N.  Y. — Canandaigua, 
smallest  city  in  the  state,  has  voted 
for  Sunday  shows  by  a  majority  of 
19  votes  out  of  2,403  cast.  The  anti- 
Sunday  shows  interested  used  auto- 
mobiles to  bring  their  supporters  to 
the    polls. 


Fire  at  Auburn,  R.  I. 

Auburn,     R.     I. — The     Park     was 
somewhat  damaged  by  fire  last  night. 


Variety  Chain  Opens  Another 
Mansfield,  O.— The  Ohio.  1.200- 
scat  house  built  by  Varietv  Amuse- 
ment Co.,  was  opened  last  Thursday. 
Speeches  by  the  mayor  and  other  city 
officials  preceeded  the  program,  and 
a  banquet  for  250  out-of-town  guests 
followed  the  program  at  the  Leland 
Hotel. 


Ullenberg  at  Janesville 

Tanesville,  Wis.^ — Frank  Ullenberg, 
Milwaukee  orchestra  leader  at  sev- 
eral Milwaukee  theaters,  has  suc- 
ceeded C.  Rodwell  as  leader  at  the 
JeflFris.  Rodwell  has  assumed  leader- 
ship of  the  orchestra  at  the  new 
Capitol  theater  at  Rockford. 


Benton  City  House  Sold 

Benton  Citv.  Wash.— P.  H.  Mar- 
tini sold  the  Blue  Bird  to  Mark  Car- 
ter who  has  renamed  the  house  the 
Virginia. 


EXHIBITORSJiUSING  THIS 
PETITION  IN  CAMPAIGN 


Following  is  blank  being  used  by 
state  exhibitor  organizations  to  line 
up  the  support  of  the  public  in  favor 
of  the  Brookhart  bill  which  is  report- 
ed as  being  distributed  by  the  thou- 
sands: 
TO  THE  CONGRESS  OF  THE  UNITED 

STATES  AND 
TO  OUR  OWN  SENATORS  AND  CON- 
GRESSMEN: 
We,  the  undersigned,  having  been  carefully 
informed  and  having  had  the  contents 
explained  of  Bill  S-1667,  introduced  by  Sena- 
tor Smith  W.  Brookhart  of  Iowa,  by  our 
local  moton  picture  theater  manager,  and  after 
careful  consideration,  honestly  believe  that 
the  passage  of  this  bill  will  benefit  us  and  the 
theater-going    public. 

If  this  bill  i?  passed  the  theaters  will  have 
the  OPPORTUNITY  of  SELECTING 
THEIR  PICTURES,  thus  eliminating  the 
necessity  of  buying  a  block  of  pictures  and 
BEING  FORCED  TO  SHOW  PICTURES 
NOT  SUITABLE  FOR  HIS  PARTICU- 
LAR NEIGHBORHOOD  OR  CLIEN- 
TELE. 

Therefore    we   are   heartily    in   favor   of   the 
BROOKHART    BILL    and    respectfully    ajp- 
peal  and  urge  your  support  to  the  passage  of 
same. 
NAME        ADDRESS        CITY         STATE 


Milwaukee  Jr.  Orpheum 
House  Opens  in  March 

Milwaukee  —  The  Majestic-Or- 
pheum,  junior  Orpheum  house,  is 
scheduled  to  open  in  March.  This 
house,  which  is  being  built  by  the 
Orpheum  interests,  is  located  at 
West  Water  and  Wisconsin  Aves. 
and  will  house  the  type  of  show  now 
featured  at  the  Majestic  which  is  a 
few  blocks  from  the  new  theater. 

It  is  pretty  much  of  a  local  mys- 
tery as  to  what  will  happen  to  the 
Majestic  when  the  Majestic-Orpheum 
opens.  There  is  talk  that  the  Ma- 
jestic and  Garden  which  adjoin,  will 
be  turned  into  one  theater,  but  spec- 
ulation along  these  lines  has  so  far 
crystallized  into  nothing  of  a  definite 
nature. 

The  two-a-day  big  time  vaudeville 
policy  will  be  maintained  at  the  Pal- 
ace-Orpheum  with  all  seats  reserved 
and  three  shows  a  day  on  Sunday. 


Kelliher  Finishing  New  House 
Burlington,  Wis. — Dan  Kelliher  of 
Elkhorn,  Wis.,  states  that  the  new 
theater  at  Burlington  which  he  is  to 
manage  will  be  ready  to  open  in  about 
a  week.  The  theater  is  modern 
throughout  and  has  a  seating  capacity 
of  about  700.  The  new  Sprague  the- 
ater at  Elkhorn,  also  under  Kelliher's 
management,  will  not  open  for  an- 
other month. 


Effingham  Goes  Liberal 

Effingham,  III.— By  vote  of  1,218 
to  600  the  townspeople  at  the  polls 
recorded  their  preference  for  Sunday 
shows.  This  followed  the  arrest  of 
a  theater  owner  for  showing  on  Sun- 
days in  violation  of  the  "blue"  law. 
The  council  then  called  for  a  show- 
down, and  the  liberals  won  over- 
whelmingly. 


Springfield  Changes 
Springfield,    O. — Lee    J.    Euering, 
former  manager  of  the   Princess,  has 
been  made  manager  of  the  Majestic. 


THE 


12 


-.gB^ 


DAILY 


Sunday,  February 


Week*s  Headlines 


Monday 

Exhibitors  assembling  at  Chicago  for  contract 
conference  determined  to  stand  firm  on  six 
points  won  at  trade  parley. 

United  Artists  seeking  blanket  deal  with 
Publix  for  showing  pictures  in  latters  the- 
aters  throughout  country. 

Irving  D.  Rossheim  elected  president  of 
Stanley  Co..  with  John  J.  McGuirk 
chairman  of  board  of  directors;  1927  profit 
$3,235,336.  . 

Paramount  acquiring  theaters  in  Great  Brit- 
ain through  individuals  connected  with 
foreign  organization. 

Censorship  hit  at  annual  conference  of  Na- 
tional  Board  of  Review. 

French  film  commission  abandons  filin  bill 
for  ratio  decree,  with  probable  ratio  of 
seven  or  nine  foreign  to  one  French  film. 
Tuesday 

Revision  of  arbitration  and  playdate  clauses 
of  uniform  contract  chief  issues  before  con- 
tract committee  at  Chicago. 

Virginia  Legislature  kills  bill  providing  state 
tax  levy. 

Newsreels  will  show  loss  of  $2,000,000  rev- 
enue in  1927,  states  G.  McL.  Baynes,  pro- 
ducer  of   Kinograms. 

Keith-Albee  denies  dickering  for  purchase  of 
Poli  circuit  in   New   England. 

Keith-Albee-Orpheimi  merger  plans  $10,000,- 
000  stock  issue  and  elects  E.  F.  Albee 
president,  Marcus  Heiman  executive  vice 
president,  and  J.  J.  Murdock  vice  presi- 
dent. 

Distribution  of  German-made  projector  re- 
ported under  consideration  by  E.  E.  Ful- 
ton Co. 

Wednesday 

Threat  of  passage  of  Brookhart  bill  expected 
to  be  used  by  unaffiliated  exhibitors  at 
Chicago  to   gain  concessions. 

Producer  and  exhibitor  organizations  have 
set  in  motion  campaigns  for  and  against 
Brookhart    bill. 

William  Fox  reported  planning  theaters  at 
Chicago   and    Milwaukee. 

Senator  Brookhart  repudiates  statement  at- 
tributed to  him  that  his  bill  provides  for 
government    control. 

Steps  reported  being  taken  to  withdraw  Pub- 
lix, Loew  and  United  Artists  houses  from 
Wesco  pool. 

W.  A.  Steffes,  Northwest  exhibitor  unit 
leader,  plans  nationwide  poll  of  exhibitor 
sentiment   on    Brookhart   bill. 

Thursday 

Distributors  not  to  discuss  block  booking  at 
contract  meetings  at   Chicago,   report   says. 

New  York  independent  exhibitors  plan  book- 
ing combine  headed  by   Aaron   Sapiro. 

H.  R.  Richey,  business  manager  of  Michigaii 
unit,  sounds  warning  against  beclouding  of 
issue    on    Brookhart    bill. 

Fox  continuing  expansion  begun  on  Wesco 
with  deals  pending  with  Northwest  The- 
aters  and    Skouras   Enterprises. 

Exhibitors  at  Chicago  launch  campaign  to 
line  up  congressional  support  for  Brook- 
hart bilL 

Sonograph  Corp.  organized  for  $1,000,000  in 
Los  Angeles  to  market  new  sound  device 
for  use  with  pictures. 

Seattle  arbitration  board  rules  campaign 
books  are  not  part  of  exhibitor's  contract. 

Friday 

FILM  DAILY  YEAR  BOOK  announces 
Ten  Best  Films  for  1927  from  nationwide 
poll  of  286  critics,  with  "Beau  Geste" 
rated   first, 

William  Fox's  building  program  in  St.  Louis 
and  Detroit  tied  up  by  strike  of  steel 
workers. 

Contract  committee  at  Chicago  faces  dead- 
lock, with  possibility  that  seventh  arbitra- 
tor will  be  called  in.  C.  C.  Pettijohn  sees 
success  of  meetings. 

Exhibitors  unanimously  oppose  compulsory 
arbitration  and  demand  open  market,  in 
answer  to  questionnaire  sent  out  by  Frank 
J.  Rembusch. 

Max  Shoolman's  syndicate  still  dickering  for 
purchased  of  Poli  circuit  although  time 
limit   of   option   has   passed. 

United    Artists    opens    Detroit    theater   under 
direction   of   Hugo    Riesenfeld. 
Satiirday 

Fight  on  arbitration  clause  looms  at  Chicago 
contract  meetings;  substitution  and  pro- 
tection amendments  sought  by  Chicago  ex- 
hibitor   unit. 

Five  hundred  newspapers  listing  Ten  Best 
pictures  named  by  FILM  DAILY  poll. 


ouiy  TIPS  vnocu  meam  doujuu  roe  suowmen 


"London  After   Midnight" 
(M-G-M) 

Just  before  the  picture  started  each 
time,  the  house  was  darkened — a  shot 
was  fired,  a  woman  screamed,  then 
a  man  with  long  white  hair,  high 
hat,  false  teeth,  wearing  a  cape  and 
carrying  a  flash  light  walked  slowly 
accompanied  by  wierd  music  to  the 
center  of  the  stage.  As  the  man 
reached  the  center  of  stage,  he 
shouted,  "Who  Killed  Roger  Bal- 
four?" And  then  proceeded  across 
the  stage  after  which  the  feature  was 
immediately  flashed  on  the  screen. 
This  little  stunt  gave  the  patrons  a 
little  scare  and  helped  to  put  them  in 
the  proper  mood. — Ollie  Brownlee, 
Criterion,  Enid,  Okla. 


"Now  We're  In  the  Air" 
(Paramount) 

Displayed  miniature  airplane  in 
lobby.  The  'plane  resembled  Lind- 
bergh's 'The  Spirit  of  St.  Louis'  and 
was  16  feet  long  and  the  wings  were 
12  ft.  from  tip  to  tip.  On  each  side 
of  the  cockpit  was  the  following 
wording,  "The  Spirit  of  the  Strand." 
Life  size  cut-out  heads  of  Beery  and 
Hatton   protruded  above  the  cockpit. 

The  cockpit  also  housed  a  sixteen- 
iiich  electric  fan  which  was  kept  run- 
ning at  full  speed.  A  suspended  wire 
touching  the  blades  gave  the  effect 
of  rushing  winds.  A  propeller  was 
also  made  to  turn  by  a  concealed 
small  electric  motor.  A  victrola  in 
lobby  kept  playing  "Lucky  Lindy" 
from  1  to  11  P.M.  each  day  during 
the  run. — H.  L.  Jordan,  Strand,  An- 
derson, S.   C. 

"Patent    Leather    Kid" 
(First   Nafl) 

Arranged  with  manager  of  a  local 
fighter  to  change  his  ring  name  to 
the  Patent  Leather  Kid.  Sporting 
editors  and  news  editors  played  it 
up.  He  fought  under  his  new  name 
just  before  the  opening  of  the  pic- 
ture. Got  13  window  displays  in 
prominent  stores.  Ten  book  stores 
and  the  Somers  drug  stores  gave 
displays  of  the  photoplay  edition  of 
the  Rupert  Hughes  book.  A  special 
herald  playing  up  the  pugilistic  angle 
went  big  at  the  local  prize  fight. 
Special  card  was  printed  and  dis- 
tributed to  guests  at  the  big  hotels. 
Distributed  a  small  envelope  printed 
in  red,  in  Spanish,  containing  an  anti- 
hysterical  powder  to  be  taken  before 
seeing  the  picture  to  prevent  patrons 
laughing  themselves  into  hysterics. 
The  extra  cost  of  this  campaign  was 
carfare  compared  to  increase  in  busi- 
ness.— William  Epstein,  Aztec,  San 
Antonio,  Tex. 


"Two  Arabian  Knights" 
(United  Artists) 
Ballyhoo  consisted  of  an  automobile 
airplane  that  toured  the  city  and  dis- 
tributed "Laugh  Tickets"  advertising 
the  comedy.  Certain  of  these  .tickets 
had  numbers  which  corresponded 
with  50  numbers  posted  on  a  panel 
in  the  Rialto  lobby,  and  each  holder 
of  these  tickets  was  entitled  to  one 
admission.  The  chart  was  changed 
daily. — J.  E.  Firnkoess,  Rialto,  New- 
ark, N.  J. 


And  That's  That 


By  PHIL  M.  DALY 


BERTHA  KARP,  who  so  capably 
has  handled  affairs  of  the  Edward 
Small  Agency,  and  sole  survivor  of 
the  Eastern  staff,  closed  the  doors 
of  the  New  York  office  Friday. 


A  friend  in  Timbuctoo  rushes  the 
information  that  P.  in  the  laundry 
mark  of  Harris  Wolfberg,  M-G-M 
district  manager,  at  St.  Louis,  indi- 
cates  a  shortening  of   Phillip. 


J.  M.  Franklin,  manager  of 
Keith's,  Ottawa,  was  an  escort  of 
Pres.  William  T.  Cosgrave  of  the 
Irish  Free  State,  during  that  dig- 
nitary's visit  to  Canada. 


Every  Monday  of  every  week  for 
20  years  the  Pathe  News  has  been 
flashed  on  the  screen  of  the  Sheerin, 
Chicago.  John  Sheerin,  owner  and 
manager,  signed  a  standing  order 
for  the  Pathe  News  20  years  ago  and 
never  changed.  This  is  said  to  break 
all  records  for  continuous  bookings 
of  any  product.  That  the  contract 
has  now  been  terminated  is  due  to 
the  closing  of  the  theater  following 
the  death  of  Sheerin. 


Overheard  on  the  lot  of  a  Holly- 
wood studio: 

First  Director:  "Dmirianne  may 
not  be  the  best  actress  in  the  world, 
but  whatever  she  is  doing,  she  cer- 
tainly ■  does  t  hrow  herself  whole- 
heartedly into  it. 

Second  Ditto:  "Yes!  It's  too  bad 
she  hasn't  thought  of  digging  a 
well" 

Harold  Lloyd  is  spending  many 
hours  in  his  projection  room,  viewing 
the  footage  on  "Speedy."  He  usual- 
ly enters  the  room  at  6  p.m.  and 
emerges  about  midnight.  It  is  un- 
derstood a  thrill  finish  is  planned. 
"Speedy"  has  been  months  in  the 
making  and  35  people  were  taken 
to  and  from  New  York  for  exteriors. 
Old  horsecars  were  also  shipped  to 
New  York  for  scenes,  and  for  ex- 
ploitation, exhibitors  will  be  urged  to 
resurrect   horsecars. 


H.  Bradley  Fish  to  Denver 

H.  Bradley  Fish,  formerly  with 
Fox,  has  been  placed  in  charge  of 
United  Artists'  Denver  branch  by  Al 
Lichtman. 


Paquin  Controls  Hull  Theate 

Hull,  Quebec — Donat  Paquin,  |v 
er  of  the  Laurier  and  Eden,  haii;. 
quired  control  of  the  Capitol,  th 
maining  house  in  this  town. 


E  G  G  E  R  S 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Street 

NEW  YORK 
Telephone:  Columbus  414I'2'S4 


BUREAU  OF 
COMMERCIAL  ECONOMICS 

1108  Sixteenth  Street 
Washington,  D.  C.  fl 


Co-operating  with  42  Goven»^ 
ments  and  loaning  films  free 
and  speakers  throughout  th|> 
world  for  the  purpose  of  pubUl 
instruction. 


Schools,  Churches  and  Clubs 

using  Motion  Pictures  Should  Subscribe  for 

THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS"     {Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1,50  per  year  -  5  South  Wabadt  Av  Chicago,  III. 


i 


For  your 


Protection 

To  insure  exhibitors  the  high- 
est possible  screen  quality, 
Eastman  Positive  Film  is  made 
identifiable.  The  words  "Eastman 
Kodak"  are  stencilled  in  black 
letters  at  short  intervals  in  the 
transparent  film  margin. 

Specify  prints  on  Eastman  Film 
—look  for  the  identifying  words 
in  the  margin— and  get  the  film 
that  always  carries  quality 
through  to  the  screen. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


TRUMP  THESE! 


^He 


4Dr 


y 


we  go  to  press 
FIRST  reports  are  in  on 
V  -         Student  Prince" 
AT  popular  prices. 
HERE  are  a  few: 

'Turned  them  aum.  Record  business."  — REGENT,  HARRISBURG,  PA. 
"A  genuine  triumph ."— COLUMBIA ,  WASH.,  D.  C.  -Record  breaking. 
Mighty  nice  after  glorious  engagement  on  'Love'." — STILLMAN,  CLEVELAND, 
OHIO.  "Had  to  call  police  to  handle  crouds."— STATE,  NEW  BEDFORD, 
MASS.  •'Brra/cni^recorJi."— CAROLINA,  CHARLOTTE,  N.  C.  "Tumaway 
business." — M.AJESTIC,  TULSA.  "One  of  biggest  weeks  in  history  of  theatre." 
—  GRAND,  ATLANTA.  "Season's  outstanding  picture."— PALACE,  MEM- 
PHIS. "Audience  acclaims  production  one  of  best  of  the  year.  Tremendous  business." 
— TEMPLE.  BIRMINGH.AM.  "Greatest  box-office  attraction  ever  offered.  Give 
us  more  of  these."— STATE.  HOUSTON. 


METRC-GOLDW 


The  Top  of  the  hidustry 


'V 


•NEWSPAPER 
fFILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


LIII     No.  31 


Monday,  February  6,  1928 


Price  5   Cents 


Udie  Thompson'' 

II  JACK  ALICOATE 

ITER   sundry    and    divers 

issport    difficulties  'Miss 

idie    Thompson    has    ar- 

our  midst.     Ever  mind- 

lier    enchanting    charms 

f;  cinated  us  completely,  it 

rfirm  conviction  that  she 

"  itinue  to  receive  callers, 

1  small  numbers,  at  the 

r  many  weeks  to  come. 

I  ived  in  no  modest  driz- 

i"")!-  was  it  a  spring  shower 

uiered  her  in.     Sadie  is  a 

'  e    torrent.      A    thunder- 

iiat  will  rain  dollars  into 

ffice.    A  powerful  adap- 

a  great  story,  with  no 

pulled,   and   yet   in   no 

(tensive.      All    the    basic 

•  ^  of  the  structure  of  the 

forceful    story    remain 

The    questionable    ele- 

-  been  splendidly  elim- 

It    is    a    forceful    dem- 

II    of    intelligence    and 

iship  in  the  handling  of 

ve  subject. 

iloria  Swanson 

reat    artist    is    back.      Back 
ish.     In  her  entire  and  suc- 
ireer    she    has    never    done 
so    convincingly.      Her    op- 
is   big  and   she  lives  up   to 
ot  of  the  way.     No  string 
:  jtional  harp  is  left  untouched 
agnificent  performance.  Her 
ation    of    Sadie    is    sincere, 
lid     honest.       In     her     big 
rises  to  the  heights.  There 
no    more    perfect    perform- 
lie   screen   in   many  moons. 

inel  Barrymore 

on  top  of  his  great  work 

^   of   Love"   his   artistry   in 

iIJS  him  as  one  of  the  great 

of    the    screen.      His    Mr. 

inilton,    ali:.s    Rev.    Alfred 

is    a    characterization    that 

ff  after  the  final  fade  out. 

King  him  it  would  be  hard 

l:  e   anyone   else   in   the  part. 

w    a    word    of    congratula- 

<    aoul   Walsh,    actor-director 

I  (  lary.       As    a    director    this 

\oung     man     has     already 

e    heights.      In    Sadie    he 

he  has  been  telling  others 

vears    and    does    it    excep- 

cil. 

1  very  angle  "Sadie  Thomp- 

great  picture. 


FOX  PLANS  AGGRESSIVE  DRIVE 
TO  BECOME  BIG  CHICAGO  FACTOR 


Publix,  Loezv  and  U.A.  Houses 
to  Continue  Under  West  Coast 


Publix,  Loew's  and  United  Artists 
will  "string  along"  with  West  Coast 
Theaters  under  the  management  deal 
concluded  some  months  ago,  officials 
of  these  companies  declare,  in  com- 
menting on  reports  that  a  move  is 
under  way  to  divorce  the  houses 
from  West  Coast  control.  Follow- 
ing consummation  of  the  Fox  deal 
for  control  of  Wesco,  it  was  declared 
that  meetings  were  under  way  to 
remove  the  theaters  from  West  Coast 
management. 

Arrangements  have  been  completed 


through  which  the  Publix  shows  will 
be  presented  at  the  following  Pacific 
Coast  situations.  The  first  Publix 
unit  will  open  Mar.  1  at  the  new 
Publix,  Seattle.  These  shows  will 
then  move  in  rotation  to  the  new 
Publix  at  Portland  and  then  to  the 
Granada,  San  Francisco  and  the  Met- 
ropolitan, Los  Angeles. 

These  theaters  are  operated  by  the 

West    Coast   Western   Theaters    Co., 

owned     by     Loew,     ParaYnount    and 

West    Coast,   in   accordance   with   an 

(^Continued    on    Page    8) 


NILWAOKEE  HAS  ENOUGH 
SEATS  EOR  TWICE  SIZE 


Milwaukee — This  city  with  a  popu- 
lation of  500,000  has  sufficient  the- 
ater seats  for  a  city  twice  its  size, 
survey  made  by  THE  FILM  DAILY 
emphasizes. 

In  the  last  year  20,000  new  seats 
have  been  added  to  the  city's  total. 
Until  a  few  months  ago,  new  houses, 
principally  in  the  neighborhoods,  were 
built  up  with  such  rapidity  that 
downtown  operators  were  moved  to 
remark  more  seriously  than  otherwise 
{.Continued    on    Page    8) 


Probe  of  Test  Case  Being 
Planned  at  Baltimore 

Baltimore — -Investigation  of  the  test 
case,  which  the  grand  jury  dismissed 
last  week,  is  planned  by  Commissioner 
Gaither.  before  he  determines  whether 
he  will  arrest  theater  owners  in 
event  any  further  attempt  is  made  to 
present   Sunday   shows. 


STRAIGHT  PERCENTAGE  IS 
EAVORED  BY  EXHIBITORS 


Chicago — Straight  percentage,  with 
guarantee  and  overage  eliminated,  is 
considered  by  a  number  of  exhibitor 
leaders  who  attended  the  uniform 
contract  conferences  the  final  answer 
of  the  everlasting  battles  between 
buyer  and  seller  in  the  picture  busi- 
ness. The  consensus  of  those  who 
are  strong  for  this  method  of  buying 
pictures  is  that  the  chances  for  profit 
(Continued  from  Page  6) 


Theater  Financing  on 

Cost  Plus  Basis  Plan 

Philadelphia — National  Syndicated 
Theaters,  a  subsidiary  of  the  National 
Engineering  and  Contracting  Corp., 
has  announced  a  plan  for  the  con- 
structing and  financing  of  theaters  on 
a  cost-plus  basis.  The  corporation  in- 
tends to  build  a  limited  number  of 
theaters  on  a  cost  plus  basis  of  10 
(Continued    on    Page    8) 


Ten  Completed,  14  to  Start 
for  German  Subsidiary 

Berlin — With  ten  pictures  already 
completed,  Defu-First  National  is 
prepared  to  start  work  on  14  new 
pictures.  These  are  to  include  three 
Zelnik  supers,  with  Lya  Mara  in  the 
lead.  Ray  Rockett  is  supervising 
the  program. 


United  Circuit  Sells  2 

Houses  in  Milwaukee 

Milwaukee — Goetz       Brothers       of 

Janesville,  operating  under  the  name 

of  the  United  Theater  Circuit,  have 

discontinued  two  of  their  theaters  in 

(Continued  on  Page  2) 


Fox   Comedian   Dies 

Hollywood — Ted  McNamara,  Fox 
comedian,  died  following  a  week's  ill- 
ness with  pneumonia. 


First  Run  and  Tie-Up  with 

Suburbans  Moves  Now 

Being  Considered 

Chicago — William  Fox,  elevated  to 
a  powerful  position  by  virtue  of  the 
Wesco  deal,  intends  to  land  with 
both  feet  in  the  Chicago  situation, 
providing  real  competition  for  Bala- 
ban   &  Katz,   Publix  subsidiary. 

Fox  is  due  here  next  week  to  look 
over  the  situation  and  to  complete 
plans  for  a  first  run,  and  to  line  up 
new  strength  in  the  neighborhood 
field,  to  buttress  his  position  held  by 
virtue  of  his  interest  in  the  Ascher 
houses. 

James  Coston,  who  is  the  active 
head  of  the  Coston  Booking  Circuit, 
National  Playhouses,  Cooney  Bros. 
and  the  Marks  Bros,  hold  the  key 
to  what  many  consider  the  most 
strategic  situation  in  Chicago  with 
exception,  of  course,  of  Balaban  & 
Katz. 

Fox  is  reported  interested  in  tying 
up  with  these  three  factors  who  oper- 
(Continued  on  Page  2) 

UNITED  STJiOSSTART 
BIG  BUILDING  PROGRAM 

Joplin,  Mo. — United  Studios,  of 
Chicago  has  just  closed  a  deal  to  build 
a  structure  housing  a  1,600  seat  the- 
ater, a  ten  story  hotel  and  ten  stores. 
The  theater  will  be  atmospheric  and 
Egyptian  in  design.  Work  on  the 
(Continued    on   Page    7) 


New  4,500-Seat  Theater 
in  Chicago  for  B.  &  K. 

Chicago — Balaban  &  Katz  will 
complete  the  Paradise  at  Crawford 
Ave.  and  Washington  Blvd.  on  the 
West  Side.  The  project  was  started 
by  National  Playhouses  (Cooney 
(Continued    on    Page    7) 


Thalberg's  Plan 

Hollywood — Irving  Thalberg 
may  leave  M-G-M,  having 
planned  to  produce  independ- 
ently abroad,  usijig  Norma 
Shearer  as  the  star.  If  this 
plan  materializes,  M-G-M  will 
handle  the  releases. 


THE 


^^gg^ 


DAILV 


Monday,  Februar3 


(•L  XLIII  No.  31    Monday,  Feb.  6, 1928     Price  5  Cents 


lOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
jt  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice  President 
md  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
VVilk,  Traveling  Representative.  Entered  as 
■econd  class  matter  May  21,  1918,  at  the 
lost-ofhce  at  New  York,  N.  Y..  under  the  act 
if  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
BIO.OO  one  year;  6  months,  $5.00;  3  months, 
63.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
*ay,  New  York,  N.  Y.  Phone  Circle  4736 
4737  4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Diexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichthildbuehne.    Friedrichstrasse,    225. 


Financial 


With  film  issues  generally  inactive  Satur- 
day, Warner  Brothers  "A"  was  the  only 
stock  to  rise  above  the  one-point  mark,  go- 
ing up  1J4  to  a  2454  close.  Paramount  com- 
mon led  in  the  trading,  2,300  shares  being 
marketed. 

High   Low    Close      Sales 

•Am.    .Se?t,    Vtc 39M       

*Am.    Seat.    Pfd 48  

•Balaban    &    Katz 67 Ji       

*Bal.    &    Katz    Vtc 73"4       

t Con.  Film  Ind 18^     18  18^         200 

tCon.   Film  Ind.Pfd.   23          22^  22i4      1,200 

Eastman     Kodak     ..169        168  168^         500 

♦East.     Kodak    Pfd 129>i       .... 

*tFilm    Inspection 4Ji       .... 

•First   Nat'l   Pfd 106 

Fox  Film  "A"   80     79H  80            SOO 

tFox   Theaters   "A"  20         20  20          1,100 

♦Intern'l  Project 10  

♦ttKeith's  6s  46 100'/^       

Loew's,   Inc 59^     5954  59^     1,000 

•ttLoew's    6s    41ww 108  

ttLoew's.6s41x-war.l01       100^  101                2 

♦M-G-M    Pfd 2Sii       .... 

*M.  P.  Cap  Corp 8  

Pathe    Exchange     ..3%        3^  SVg         200 

Pathe    Exch.    "A"..    U^A     13M  13^        400 

ttPathe    Exch.    7s37  79^     79  79               12 

Paramount     F-L     ..113        112;4  112^     2',300 

♦Paramount  Pfd 121 54       

ttPar.Bway.S-^sSl    102       102  102                 1 

♦*Roxy     "A"      27         26         

••Roxy    Units    28         27  

••Roxy   Common    ..      6  554      

•♦Skouras    Bros.    ..40         38         

Stan.   Co.   of  Am...   4854     4854     4854       

tTrans-Lux  Pictures     45i        4  4             400 

•♦United   Art.    Com.   15  14  

••United    Art.    Pfd.  85         80         

•tUniv.   Pictures 235i        

Univ.   Pict.    Pfd....   97H     97f^  9754           20 

tWarner  Bros 16         16  16            700 

Warner    Bros.    "A"  2454     2454  2414        800 

•Last  Prices  Quoted   **Bid   and   Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley  in   Philadelphia. 


Milwaukee  Exchanges  Ready  April  1 

Milwaukee — Work  is  progressing 
on  the  exchange  building  for  M-G-M 
and  Fox.  It  is  expected  to  be  com- 
pleted by  April  1.  The  building  will 
be  one  story  high  and  cost  about 
$40,000.  The  Ludwig  Film  Exchange 
now  located  at  713  Wells  Street  will 
move  into  the  quarters  formerly  oc- 
cupied by  Fox  at  721  Wells  St.,  when 
the  new  exchange  is  completed. 


The  Broadway  Parade 

THIS  week   "Wings"  will  round  out  a    run   of  a  solid  six  months  on  the  Main 
Street — and  it's  still  standing  'em  up.       Chaplin's    "The    Circus"    concluded    a 
four  week's  run  at  the  Mark  Strand.        "Gentlemen     Prefer    Blondes,"    at    the 
Rivoli,  was  replaced  by  "Sadie  Thompson/' 


Picture 


Distributor 


Theater 


Opening    Date 


"Wings"     •  -Paramount     Criterion    Aug.  12 

"Sunrise"     Fox    Times   Square    . . .  Sept.  23 

"The   Jazz    Singer"    Warners    Warners    Oct.  6 

"Uncle    Tom's    Cabin" . .  .Universal     Central    Nov.  4 

"Love"     M-G-M    Embassy    Nov.  29 

"Chicago"     Pathe     Gaiety    Dec.  23 

"The    Enemy"     M-G-M    Aster    Dec.  27 

"The    Last    Command"     .Paramount    Rialto    Jan.  21 

"Simba"     Martin    Johason  Corp.Earl    Carroll    .Jan.  23 

"Drums    of    Love"     United    Artists    . .  Liberty Jan.  24 

"Sadie  Thompson"   United     Artists     .  Rivoli    Feb.  3 


$7  a  Share  Seen  as  B.  &  K. 
Earnings  for  Past  Year 

Chicago — Earnings  of  Balaban  & 
Katz  for  1927,  will  approximate  $2,- 
000,000  after  all  charges,  including 
taxes  and  depreciation  on  buildings 
and  equipment,  officials  say.  This  ex- 
ceeds 1926  earnings  by  $150,000  and 
is  equal  after  allowing  for  dividends 
on  the  preferred  stock  to  about  $7 
a  share  on  common  stock  outstanding. 


United  Circuit  Sells  2 

Houses  in  Milwaukee 

(Continued  from  Page  1) 
Milwaukee.  One  of  them,  the  Re- 
gent, has  reverted  back  to  Fred  See- 
gert  and  the  other,  the  Radio  is  now 
being  operated  by  Anthony  Bilek,  who 
managed  the  theater  about  a  year  and 
a  half  ago. 

The  circuit  now  has  only  the  Park- 
way and  Granada  left  in  Milwaukee 
besides  theaters  at  Janesville.  Beloit 
and  Kenosha  in  the  state.  All  four 
of  the  Milwaukee  theaters  are  neigh- 
borhood houses. 


New  Congress  Hotel  May 
House  1,500  Seat  Theater 

Chicago — A  picture  theater  with  a 
capacity  of  1,500  may  be  included  in 
the  gigantic  hotel  which  is  being  dis- 
cussed to  replace  the  present  Con- 
gress on  Michigan  Ave. 

A  huge  hostelry  to  include  several 
thousand  rooms,  an  athletic  club,  a 
picture  theater  and  a  "legit"  house 
and  costing  in  the  neighborhood  of 
$30,000,000  is  said  to  be  under  con- 
sideration. 


Brill    Buys    Bethlehem    House 

Bethlehem.  Pa.— Sol  Brill  of  New 
York  became  the  owner  of  the  Globe, 
through  an  order  entered  by  Justice 
Dickinson  in  District  Court.  He  au- 
thorized the  receivers  of  the  Bridge 
Theater  Co.,  owners  of  the  Globe, 
to  sell  the  theater  to  Brill  for  $40,000. 


Plans    Two    Houses 

San  Francisco — Golden  State  The- 
aters is  building  two  neighborhood 
theaters  in  the  North  Beach  district. 
The  two  houses  are  to  cost  $600,000. 


Changes  in  Blank  Staff 
Des  Aloines — Resignation  of  Art 
Stolte  as  manager  of  the  Riviera 
(Blank-Publix)  in  Omaha  to  become 
identified  with  a  string  of  Publix 
houses  in  the  South  has  necessitated 
the  switching  of  Harry  Watts,  man- 
ager of  the  Capitol  here  to  the  Ri- 
viera, Omaha,  and  the  elevation  of 
Nate  Frudenfeldt,  handling  publicity 
for  the  Riviera,  to  management  of 
the  Capitol  here.  Paul  Swor,  mas- 
ter of  ceremonies  at  the  Capitol,  goes 
to  the  Riviera  and  Jimmy  Ellard  re- 
turns to  the   Capitol  as  m.  c. 


Binghamton   Votes   Sunday   Shows 

Binghamton,  N.  Y. — The  Common 
Council  has  voted  to  permit  Sunday 
shows  after  2  p.  m.  The  new  ordi- 
nance has  been  referred  to  Mayor 
Boyd.  His  decision  must  be  rendered 
for  or  against,  by  the  beginning  of 
this  week. 


$20,000  Fire  at  Goodland,  Kan. 

Goodland,  Kan.  —  Damage  esti- 
mated at  $20,000  was  caused  at  the 
Sherman  by  fire  of  unknown  origin. 
E.    E.    Sprague   is   the   owner. 


Chesterfield  Motion  Pictures  Corporation 

Announce  for   1928-29 

8  -  HIGH  CLASS  PRODUCTIONS  -  8 

BELOW  THE   DEADLINE  THE  THREE   MILE  LIMIT 

nif^y^^^f  "i'^""^^  SOUTH  OF  PANAMA 

CHINATOWN  LIGHTS  AND       „,^,,    „_.^ 
SHADOWS  BACK   STAGE 

QUEEN  OF  THE  MIDWAY        RAINBOW'S  END 
All  Rights  Fully  Protected 


{ 


Fox  Plans  Aggre 
Campaign  in  Gh 

(Continved   from   Page    1) 

ate  in  the  neighborhood  sec 
Chicago  where  many  existing 
would  do  credit  to  the  Times 
district  of  New  York.  Like 
&  K.  are  angling  for  the  t 
which   Coston  controls. 

Coston  and  the  Cooney  Br 
40   theaters   jointly.      Some   a 
ton's  properties;  others  belon; 
Cooneys;   while   in   the  case 
houses,    the    interests    are    cc 
The    Cooney    "ace"    houses 
Avalon  and  the  Capitol  on  th 
Side.      Coston   books   about 
aters,  including  the  Cooney's 
Marbro  and  Granada  built  ar 
ated    by    Louis    and    Meyer 
All    of    these    houses    are    op 
to   B.   &   K.   theaters  in  their 
tive    neighborhoods. 

Fox  is  understood  to  be  n 
ing  for  the  Marks  houses, 
them  brand  new  and  magnifi 
every  sense  of  the  word, 
than  that,  however,  it  appea 
advances  have  been  made 
Cooneys  and  to  Coston  to  ti- 
three  groups  with  the  Fox  or 
tion;  to  jointly  or  perhaps  oi 
other  agreed  upon  basis  builc 
first  run  in  the  loop  in  oppo 
the  Chicago,  Oriental  and  Mc' 
and,  in  general,  give  B.  & 
healthy  run  for  kingpin  posi 
Chicago. 

If  such  a  deal  can  be  work 
many  here  believe  that  the  coi 
forces  under  leadership  of  Fc 
be  as  vital  a  factor  in  this  te 
as  B.  &  K. 


AMERICAN  AND  FOREIGN  DISTRII 
OP  qUAUTY  MOTION   PICTURI 

PIETURK 


jPtE, 


ARTHUR  A.LEE  PRES 


NEW  VOOK    BBVIkll 


CaU 
WAFILMS,  Inc. 

Walter  A.   Futter,   Pres 

for 

Library  Stock  Scenes 
New  York  Hollyw 

130  W.  46th  St.        c/o  Leon  Schlesit 
Bryant    8181    1123    No.    Bronson    t 


If  You  Are  in  thei 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US    ASB    SAfS 
UONEY 

■END    POK    OUR    PKICS     LII| 

▼▼no  UJest    32 '^  St,  New  York.  N I 

IPhoat    Panna.    0330  \ 

I       Motion   Picture  Departmenlj 
P.    I.    ind    C«n«<i»   Kfntt  lor    D*l| 


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ther  GREAT 

\LIFFITH  SUCCESS 

says  N  EW  YORK  CITY  — 


AMERICAN:  "Thrills  and  action  hold  one  in 
spell.  The  beauty  alone  of  this  production  is 
worth  the  price  of  admission.  Its  unreeling 
lolds  one  spellbound-  You  will  want  to  see  it 
nore  than  once.  Will  insure  the  exhibitor  of 
hekels  and  the  spectator  of  the  finest  in  film 
intertainment." 

JEWS :  "Wins  applause.  Ought  to  be  pulling 
hem  in  at  the  Liberty  when  lots  of  other  Broad- 
iray  pictures  have  faded  into  neighborhood 
ouses.  Lavish  sets,  battle  thrills,  red-hot  love 
cenes."  i  I 

'.YE.  WORLD:  "An  excellent  opus  and  one 
f  the  most  beautifully  mounted  things  ever 
rought  to  the  screen." 

RAPHIC:  "A  feast  for  the  eyes  an  entertain- 
ent  for  the  credulous.  Melodrama  unrealed 
ith  gorgeous  spectacle." 


"Appeals  to  me  as  being  the  most  precious  gem 
in  your  crown  of  glorious  achievement.  Never 
has  love  story  been  so  appealing,  so  touchingly 
told.  I  defy  anyone  to  see  it  without  feeling  a 
quickening  heart-beat.  I  was  thrilled.  Who- 
ever loves  love — should  see  this  picture." 

DAVID  BELASCO 


WORLD :  "One  of  the  genuinely  brilliant  pas- 
sages along  the  Broadway  picture  plays.  In- 
tense and  devious  love  story.  Not  seen  in  all  my 
days  anything  so  exquisite." 


MIRROR:     "Griffith's  best.     You  are  held  and 
enchanted.     Mary  Philbin  is  exquisite-" 


JOURNAL:    "A  beautiful  production.    Colorful, 
striking  exquisite." 


ru  ms  "f  tove 


tRALD-TRIBUNE:  "We  approve  of  all  of 
Spectators  broke  into  wild  applause  as  they 

|ed.  Audience  refused  to  go  home  until  Grif- 
made  a  speech." 


TELEGRAPH  :  "  'IT'  dominates  the  story.  A 
red-hot  love  story.  For  sheer  pictorial  splendor 
I  fail  to  recall  anything  excelling.  Has  pyra- 
mided his  suspense  to  a  terrific  climax." 


S 


bow  PLAYING  AT  $2,00  TOP 

Lt  liberty  theatre,  N,  Y,  C, 


UNITED   ARTISTS   PICTURE 


DAILY 


Monday,  February  6,1 


On  Broadway 


Astor — "The    Enemy"  ^ 

Broadway — "Sharp    Shooters" 

Cameo — ^"Helen  of  Troy" 

Capitol— "The  Student  Prince" 

Central— "Uncle   Tom's    Cabin" 

Colony— i"The  Cohens  and   Kellys" 

Criterion — "Wings" 

Earl   Carroll — "Simba" 

Embassy — "Love" 

Gaiety — '"Chicago" 

Hippodrome — "South   Sea   Love" 

Liberty — ^"Drums    of    Love" 

Loew's  New  York — Monday,  "Now  We're 
In  the  Air;"  Tuesday,  "Legionnaires  in 
Paris"  and  "Peaks  of  Destiny;"  Wednes- 
day, "French  Dressing  ;"Thursday,  "Cheat- 
ing Cheaters;"  Friday,  "Burning  Up 
Broadway"  and  "Come  to  My  House;" 
Saturday,  "Serenade;"  Sunday,  "Baby 
Mine" 

Mark    Strand— "Patent    Leather    Kid" 

Paramount — "Her   Wild   Oat" 

Rialto — "The    Last    Command" 

Rivoli — "Sadie   Thompson" 

Roxy — "Love    Me    and    the    World    is    Mine" 

Times   Square— "Sunrise" 

Warners — "The    Jazz     Singer" 

Brooklyn    Mark    Strand — "The    Circus" 


Berry   Buys   at   Aldenville 

Aldeiiville,  Mass. — George  E.  Ber- 
ry of  Holypke  has  taken  over  the 
Midway. 


Springfield    House    Closed 

Springfield,  Mass. — The  Pine  Point 
has  closed  indefinitely. 


Taunton  House  Changes  Name 

Taunton,     Mass. — The     Cosy     has 
changed  its  name   to  the   Bijou. 


Straight  Percentage  is 
Favored  by  Exhibitors 

(Continued   from   Page    1) 
or    loss    for    both    exhibitor    and    dis- 
tributor are  equally  divided. 

Recognizing  that  practically  all  of 
the  major  deals  with  first  run  opera- 
tors are  today  made  on  a  percentage 
basis  with  distributots,  it  is  argued 
that,  for  the  theater  owner  at  least, 
the  system  is  lacking  in  equity  since 
the  guarantee  insisted  upon  by  the 
distributor,  gives  the  exhibitor  no 
protection  in  case  of  the  picture  thus 
bought  flops,  and  if  it  hits,  the  aver- 
age cuts  into  the  net. 


Opposition  to  System 
Shown  by  Survey  Made 

Guarantee  and  overage  on  percent- 
age contracts  are  opposed  by  exhibi- 
tors generally  throughout  the  United 
States,  it  was  shown  in  a  poll  of  ex- 
hibitor sentiment  conducted  by  THE 
FILM  DAILY.  The  poll  followed 
stand  of  Maryland  against  percent- 
age booking  as  it  now  exists,  with 
other  units  called  on  to  back  the 
association   stand. 


Two   Wis.   Theaters   Change    Hands 

Milwaukee — Changes  in  theater 
ownership  in  the  state  include  the 
Garden  at  Phillips  formerly  operated 
by  A.  L.  Sorenson  and  now  managed 
by  J.  E.  Keppler.  At  New  Richmond 
A.  H.  Lynch  has  disposed  of  his  Gem 
to  J.  H.  Heywood. 


^e»*r2 


RECOGNIZED  BY  THEATRES 
EVERYWHEliE  AS  AESCLUTELY 
INE)ISPEN$ABLE  IV  THEIR  SUCCESS 


■T  1$, 


CAUSE 


Q  ^Toiler  en  &cryTldiureycuTlaij- 

**   A  ccmplefe  xervice-H'ifli  Arinnatec]  openin^- 

cortaifiir^  ranhe  of  flieatrc  -  dJay  *ets 

ard  Arimated  closing  to  match  - 

SPECIAL  SERVICE  DEPARTMENTS 

in  charge  of  exoerls  rcadv  to  Mippiy  Special  Aiiiie»iiceireri$ 
of  any  kird  ir  filin  Torm  af  rcasorable  prices 


ARTISTIC  ANIMATED  LEADERS 

for  YOt/r  Feature, ComcdY, News,  Erds,  Tradehnarks 

^^^Xemil  SCREEN  StIMCr 


CHICAGO- 

SM  S  W4BAM1  AVi. 


NEW    YORK 

I?6-I30  W.  -tClH  ST. 


LOS  ANGELES 

l9M».VERMONrAVg. 


CHICAGO^ — One  suggestion  on  how 
to  handle  the  rewriting  of  the 
contract  was  this:  To  take  the  com- 
mittee members,  put  them  on  a  boat 
bound  for  Bermuda  and  forget  about 
them  from  that  time  on.  The  author 
of  the  idea  was  willing  to  bet  that 
the  group  would  return  with  a  first- 
class,  bullet-proof  contract.  Nobody 
called   him. 


Rather  general  expressions  of  re- 
gret that  Jimmy  Grainger  couldn't 
make  the  grade.  He  was  looked  for 
by  the  gang.  However,  Eddie  is 
around.     Which  helped  considerably. 


The  Fox-Wesco  deal  is  on  every- 
body's lips.  It  came  as  a  decided 
surprise  to  the  country  at  large.  Even 
in  the  office  of  one  important  Chi- 
cago circuit  which,  you  would  think, 
would  get  the  flash  almost  as  soon  as 
it  happened,  the  news  produced  a 
long  whistle  and  several  ejaculations 
of  astonishment. 


Al  Steffes  said  he  wasn't  sure 
whether  he  was  affiliated  or  U7iaffili- 
ated  because  of  the  speed  with  which 
the   checkerboard  is  changing. 


Generally  anticipated  here  that  the 
Loew,  Publix,  United  Artists'  houses 
will  be  pulled  out  of  the  Wesco  pool. 
Contracts?  To  be  sure,  but  usually 
they  can  be  adjusted  so  the  consensus 
goes. 


Dropped  in  at  the  Marbro,  which 
the  Marks  Bros. — Louis  and  Meyer 
— operate  on  the  West  Side.  Benny 
Meroff,  former  vaudevillian,  and  his 
band  on  the  stage  provided  the  back- 
ground of  the  show  with  a  number 
of  vaudeville  acts  dovetailed.  We 
planned  to  remain  for  a  few  Tnin- 
utes,  but  the  whole  darned  stage 
show  had  slipped  by  before  we  real- 
ized it.  The  Meroff  personality  reg- 
isters— plus.  A  fine  stage  attrac- 
tion. And  the  theater,  like  others 
visited  here,  proved  nmgnificent. 
However,  that's  another  story  and 
of  that,  more  later. 


A  chat  with  "Bill"  Rudolph,  new 
manager  of  the  United  Artist  theater 
at  Randolph  and  Dearborn,  proved 
mighty    interesting    and    brought    to 


Industry  Aid,ing  Flood  Sufferers 

London — Benefit  performances  are 
being  held  for  victims  of  the  recent 
Thames  River  flood.  The  shows  are 
sponsored   by    London    film    interests. 


Gets  Wales'  Circuit 

Lanark,  111. — The  Lanark,  including 
the  Peter  Wales'  circuit,  has  been 
purchased  by  Samuel  H.  Rhodes, 
Jr.,  who  will  assume  the  manage- 
ment. 


light  several  unusual  sidelights 
the  variety  of  entertainment  t 
to  be  found  in  this  city,  as  it 
others.  Fairbanks  in  "The  Gau 
is  the  current  attraction.  The  h 
opens  at  nine  o'clock  in  the  mor 
and  grinds  all  day.  The  entire  s 
is  on  the  screen.  Nme  shows  ( 
is  the  average  and  on  Saturdays 
Sundays  by  tightening  up  the  b 
is   possible    to    squeeze    in    11. 

The  United  Artists  is  the  old  Af' 
remodelled.    It  is  a  beautiful,  intii' 
type  theater  with  a  capacity  of  al' 
1,700.     The   entire   inside   of  the 
house    was    ripped    out    and 
with  only  the   four  walls  as  a  _ 
ton,    the   present   structure   was  r'P 
ed.      The    cost    was    about    $600, 
but    you    can    easily    see    where 
money  went. 


Frank    Rembusch     came    to 
meetings    perhaps    better    prepoj 
thayi     any     other     individual, 
brought  a  manager  with  him  oiil 
thoroughly  efficient  secretary, 
his  papers!    Brief  cases,  valiset 
what  have  you  all  over  the  pla^ 


Charlie    Branham    is    back   on  [ 
old   stamping  ground.      After  leav;' 
Universal,  where  he  handled  the  KI 
sas    City    theater    division,    Branhjill'e 
had  an  idea  he  might  go  South,  mk 
his    visit    was    short.      He's   badti)(i!ii 
Chicago    where,    as    he    says,   he 
keep  his  shoes  clear  of  red  clay. 


M.  B.  Shamberg,  who  recently 
over  about  26  of  the  Univen 
aters  m  Kansas  and  Missoufi 
partnership  deal  with  "Uncle\ 
Laemmle,  was  another  visitoi 
whipping  his  circuit  into  shapfA 
confident  over  the  future.  SM 
berg  and  his  partner.  Wolf;  M 
the  Kansas  City  Midland,  you  m\ 
The  Loew   circuit  operates  it. 


H.    S.    (Doc)    Gallup,    king  , 
the   upper   Michigan   peninsula,! 
ped  in  for  an  earful  at  the  d  _ 
tions.     "Doc"  was  en  route  home 
ter  a  visit  to  New  York.  Mrs.  Galirf 
says    they    will    vacation     in 
America  during  the  next  few 
"Doc"   says   no,   so   he'll   probab^ 
leaving    for    the    southern    contine 
soon. 


te 


Urge    Boycott   of   War    Films 

London — Protest  against  preval- 
ence of  war  themes  is  made  in  a  reso- 
lution passed  by  the  Prescott  Coopera- 
tive Guild,  which  urges  all  women 
to   l)oycott   war  pictures. 


!i 


»?( 


So 


8,200  Using  Screen  Ads 

Denver — About  8,200  merchants « 
screen  advertising  provided  by  Ale 
ander  Film  Co.,  in  nearly  1,900  tb[_«i 
aters  throughout  the  United  Statt 
according  to  the  firm's  estimate.  Tl 
company   figures   that   these  advertt  J" 

ers   get    reader   circulation   9,OOO,0(H  f^ 

111 


Graduate    Managers   Assigned 

Gloversville,    N.    Y. — Four    graflL, 
ates  of  the  first  classes  of  the  Sc^i 
Managers'   Training   School  have      ^ 
following  assignments:  T.  E.  \%l  ii: 
Granada,     Buffalo;     E.     T.     Mi 
Rialto,     Little     Falls;    Elmer 
Temple,    Fairport;    H.    M.    Doiiain 
Bijou,  Lowville. 


It( 

P; 


THE 


7.  February  6,  1928 


-^7H^ 


^im 


■Coast  Wire  Service 


■G-M  Denies  Studio  Shutdown 


OUT  12  PICTURES 
NOW 


i,|l  is  made  by  M-G-M  officials 

studio  shutdown  is  contem- 

:)ointing   to   their   schedule   of 

productions  now  under  way. 

»|clude   Clarence   Brown's  pro- 

for    Greta    Garbo;    Mai    St. 

;cting  Lew  Cody;  Monta  Bell 

"The    Bellamy    Trial,"    and 

Beaumont's     arodtiction     of 

incing    Girl.'/    John    P.    Mc- 

s    preparing!  "Nick    Grinde," 

of    the    Tin\.,McCoy    series 

Vidor  is   dir^cti«^-Marion 

n    "Polly    Preferred."      Sam 

1    directing    William    Haines 

earned  About  Women,"  for- 

led   "Iron    Mike." 


(R  OF  CHANGES  ARE 
lANNEDAT  "U"  CITY 

4  Welsh  and  Hugh  Hoffman 

il  for  promotion  at  Universal 

j  nature  of  which  is  not  dis- 

jSome    time    ago    it   was    re- 

at    Welsh    was    to    become 

lanager  of  the  plant. 

Melford    has    been    offered 

f  director  general  under  the 

lanager,    but    it   is    doubtful 

accept.     Maurice  Piver  has 

Lloyd   Nosier   as   editorial 


FBO    Changes 

|ley  has  been  named  casting 
r  FBO,  succeeding  Jack 
andro  Berman  has  been 
ssistant  to  Randolph  Bart- 

nd  film  editor. 


JBse  Lasky  Arriving 

jisky  is  scheduled  to  arrive 


nti 


Ite    Assisting    Sullivan 
hite  has  been  promoted  to 
C.  E.  Sullivan,  vice  presi- 
rge  of  the  FBO  studio. 


Sign  Soussanin 

olij  Soussanin  has  been  added 
of   First  National's   "The 

|y-" 


iard    Free   Lancing 

lliard    has    completed    his 
th    Fox,   and   now   is   free 


itir 


lets  for  Kent,  Austin 

term  contracts  have  been 
Paramount  with  Arnold 
V^illiam  Austin.  Kent  will 
The  Nightstick"  with 
ncroft.  Austin  is  now 
his  part  in  "Red  Hair," 
ira   Bow. 


ON  INCANDESCENT 
IS 


A  picture  budgeted  for  $300,000 
will  save  $25,000  through  the  use  of 
incandescent  lights,  it  is  estimated  by 
John  Arnold,  M-G-M  cameraman 
who  recently  conducted  laboratory 
lighting  tests.  In  addition,  he  says, 
motor  generators  now  used  by  stu- 
dios to  transform  alternating  current 
to  direct  current  can  be  eliminated 
and  the  fire  hazard  will  be  reduced 
25  per  cent,  with  a  proportionate  in- 
surance rate  economy.  Another  econ- 
omy is  that  where  12  electricians  are 
required  for  the  present  arc-lighted 
set,  with  incandescents  in  use,  the 
work  can  be  done  by  five  men. 

These  statements  were  made  by 
Arnold  following  completion  of  tests 
made  under  the  auspices  of  the  M. 
P.  Producers'  Ass'n.  Their  findings 
indicate  conclusively,  according  to 
those  in  charge,  that  arc  lights  now 
in  use  will  soon  pass  entirely  out  of 
vogue.  The  tests  show  that  a  set 
lighted  by  arc  lights  require  2450  am- 
peres but  with  incandescents,  the 
same  set  can  be  lighted  with  only 
850  amperes. 


Goudal  Sues  De  Mille 
for  Breach  of  Contract 

Jetta  Goudal  has  filed  a  suit  in 
the  Superior  Court  here  in  which  she 
charges  Cecil  B.  De  Mille  with 
breach  of  contract  and  claims  $42,250 
in  contracted  salary  she  alleges  was 
not  paid. 


Borzage's  Next 

Frank  Borzage's  next  production 
will  be  "The  River,"  from  the  story 
by  Tristram  Tupper.  Charles  Far- 
rell  will  play  the  lead,  and  Edmund 
Goulding  will  do  the  adaptation. 
"Blossom  Time"  will  follow  this  pro- 
duction. 


May   Sig^n   Malena 

M-G-M  is  negotiating  with  Lena 
Malena  for  a  long  term  contract. 

New  Chase  Comedy  Completed 

Charley  Chase's  latest  Roach  com- 
edy is  titled  "The  Family  Group." 
Ed  Kennedy,  Gertrude  Astor  and 
Edna    Marian   are   in   the   cast. 


"Scarlet  Dove"  Starting  Soon 

Vera  Clarke  is  writing  continuity 
of  "The  Scarlet  Dove,"  soon  to  be 
placed  in  production  by  Tiffany- 
Stahl. 


Renew  Boles'  Contract 

Cecil  B.  De  Mille  has  taken  up 
the  option  and  renewed  John  Boles' 
contract.  He  has  been  assigned  to 
play  opposite  Leatrice  Joy  in  "Man 
Made  Woman,"  which  Paul  Stein  will 
direct. 


A  Review  of  Reviews 

By  LILIAN   W.  BRENNAN 

Continuance  of  "The  Circus"  and 
the  revival,  at  "popular  prices,"  of 
"Old  Ironsides"  and  "The  Student 
Prince,"  together  with  an  absence  of 
any  new  "Specials,"  caused  a  dearth 
of  new  pictures  for  the  past  week. 

"13  Washington  Square"  proved 
popular  with  the  Roxy  audience.  It 
offered  a  story  of  comedy  and  mys- 
tery that  had  good  general  entertain- 
ment appeal  and  with  Jean  Hersholt 
doing   more   fine   work. 

Marie  Prevost  did  some  amusing 
cutting  up  in  "The  Rush  Hour"  but 
the  total  result  was  just  a  fair  pic- 
ture. "Buck  Privates"  brought  on 
the  war  again  with  some  mildly  hil- 
arious comedy  business. 

Crooks  and  politics  gets  all  bawled 
up  in  "The  Law  and  the  Man,"  an 
average  program  offering.  Frankie 
Darrow  is  the  "works"  in  "Little 
Mickey  Grogan,"  one  of  those  "Side- 
walks of  New  York"  yarns  with 
heart  interest  galore. 

The  western  contingent  was  com- 
prised of  "Crashing  Through,"  with 
Jack  Padjan,  and  "Phantom  of  the 
Range,"  with  Tom  Tyler.  "Casey 
Jones"  has  Ralph  Lewis  doing  his 
stuff  as  an  engineer.  Another  of 
those  "glorifying"  stories  with  melo- 
dramatic   fixings. 


Theater   Closed   as  Fire   Trap 

Biwabik,  Minn.  —  Branding  the 
building  a  fire  trap,  the  fire  marshal's 
office  has  closed  the  Grand  here,  un- 
til changes  ordered  are  made. 


United  Studios  Start 
Big  Building  Program 

(.Continued   from   Page    1) 
plans   will   be   started    at   once.     The 
project  will  be  ready  in  the  fall. 


Chicago — United  Studios  are  ac- 
tively launched  on  their  theater  build- 
ing campaign.  The  Joplin  deal  was 
closed  by  L.  P.  Larsen,  president. 
Harry  D.  Goldberg,  associated  with 
him  in  the  development  of  new  the- 
aters in  moderately-sized  towns  in 
the  Middle  West,  has  been  spending 
most  of  his  recent  time  lining  up 
sites.  A  number  of  deals  are  m  ne- 
gotiation, but  pending  consumma- 
tion, United  refuses  to  make  any 
statements. 


New  4,500-Seat  Theater 
in  Chicago  for  B.  &  K. 

{Continued  from  Page  1) 
Brothers)  and  then  taken  over  by 
B.  &  K.  Plans  call  for  a  4,500  seat 
house  to  cost  about  $3,000,000.  There 
will  be  3,000  seats  in  the  orchestra 
and  1,500  in  the  balcony.  John  Eber- 
son  is  the  architect.  His  plans  call 
for  an  atmospheric  theater  such  as 
the  Cooney  Bros'  Avalon  and  Cap- 
itol except  that  the  new  Paradise  will 
be  typical  of  Versailles  and,  there- 
fore, French. 

An  innovation  will  be  a  moving 
platform  which  will  appear  and  dis- 
appear through  the  orchestra  pit  on 
which  will  be  the  staged  presenta- 
tions. Opening  date  is  set  for  Oc- 
tober. 


CHARLES  CHAPLIN 

in  four  tivo'veel  comedy  classics 

HIS  TRYSTING  PLACE 
DOUGH  AND  DYNAMITE 
HIS  PREHISTORIC  PAST 
CAUGHT  IN  A  CABARET 

(All  Mack  Sennett- Keystone   re-issues) 

with 
Mabel  Normand,  Chester  Conklin  and  Mack  Swain 

New  prints  from  guaranteed  original  negatives  — 
New  paper  in  one  and  three  sheets 

Exclusive  state  rights  now  offered  by 

WAFILMS,  Inc. 

130  West  46th  St.,  N.  Y.  C. 

BRYANT  8181 

(bootlkggers   of   these   subjects    will   be    prosecuted) 


DAILY 


i 


m 


Monday.  February  6, 


0^xpUlt-O'G4aiff± 

DAILY  UPS  vnucu  memi  ooluds  roc  suowmcn 


"Ben  Hur" 
(M-G-M) 

One  newspaper  ran  a  "Ben  Hur" 
quiz.  This  started  a  week  before 
playdate  and  consisted  of  a  series  of 
questions  relating  to  "Ben  Hur"  and 
requesting  a  letter  of  25  to  SO  words 
aL>  an  expression  of  opinion  on  the 
stL-ry.  The  other  paper  ran  a  page 
of  co-operative  ads  on  the  starting 
day  of  picture.  This  was  tied  up  in 
the  form  of  a  "junil:)le  puzzle"  con- 
test with  tickets  as  prizes  to  those 
who  put  the  picture  together  correct- 
ly._S.    O.    Wall,    Springfield,    111. 


"Dress  Parade" 
(Pathe) 

A  full  page  co-op  ad  announced 
how  persons  might  win  one  of  the 
11  prizes  ranging  from  a  month's  pass 
to  the  Modjeska  to  a  pair  of  tickets 
to  see  "Dress  Parade."  The  an- 
nouncement follows:  "Read  all  of 
the  ads  on  this  page  carefully.  One 
oi  more  letters  contained  in  the  wordi 
DRESS  PARADE  have  been  placed 
in  the  window  of  each  establishment 
whose  advertisement  appears  here- 
with. Ascertain  what  letter  or  letters 
are  in  each  store  window;  then  write 
down  on  a  piece  of  paper  stating  in 
whose  window  you  found  each  letter; 
then  state  which  advertisement  on 
this  page  you  think  is  the  best  and 
in  not  less  than  ten  nor  more  than 
fifty  words  tell  why.  Sign  your  name 
and  address  plainly  and  mail  or  send 
to  Contest  Editor  care  The  Augusta 
Herald  by  10  A.M.  Friday."— F.  J. 
Miller,  Modjeska,  Augusta,  Ga. 


"East  Side,  West  Side" 
(Fox) 

It  has  always  been  the  custom  to 
sing  two  or  three  songs  at  the 
children's  matinee,  so  had  projection- 
ist throw  a  slide  on  the  screen  just 
prior  to  the  song  "East  Side.  West 
Side."  Copy  on  the  slide  read,  "The 
next  song  will  be  "East  Side,  West 
Side.'  Sing  it  real  loud  and  don't 
forget  to  see  George  O'Brien  here 
next  Monday,  Tuesday  and  Wednes- 
day." During  the  run  of  the  trailer 
at  the  regular  performances,  the  or- 
ganist played  the  song. — E.  E. 
Whitaker,   Imperial,   Charlotte,   N.   C. 


Three  Groups  Under 
West  Coast  Control 

{Continued   from   Page    1) 

arrangement  concluded  by  Sam  Katz, 
for  Publix,  Nicholas  M.  Schenck,  for 
Loew's.  and  Harold  B.  Franklin,  for 
West    Coast   Theaters. 

Ralph  E.  Crabill,  now  in  charge 
of  de  luxe  operations  for  Publix,  will 
join  West  Coast  in  a  similar  capacity, 
and  will  devote  his  efforts  particu- 
larly in  connection  with  the  de  luxe 
operations  in  which  the  three  com- 
panies   are    interested. 

West  Coast  will  continue  to  route 
the  Fanchon  and  Marco  shows  in  the 
same  situations,  which  will  include 
the  following  theaters:  Loev/'s  State, 
Los  Angeles;  Loew's  Warfield,  San 
Francisco;  Broadway,  Portland,  and 
Fifth  Avenue,  Seattle,  and  will  also 
include  the  other  cities  where  Fan- 
chon and  Marco  shows  are  being 
shown. 

"West  Coast  Theaters  needs  our 
pictures  and  we  need  the  circuit's  the- 
aters. With  the  exception  of  Los 
Angeles,  where  we  recently  opened 
our  pre-release  house,  we  will  play 
along  with  West  Coast." 

This  was  the  statement  of  Joseph 
M.  Schenck  in  outlining  his  com- 
pany's stand,  with  respect  to  the  op- 
erating agreement  with  West  Coast. 
Schenck  expressed  confidence  in  the 
ability  of  Harold  B.  Franklin,  presi- 
dent and  general  manager  of  West 
Coast,  and  said  United  Artists  is  well 
satisfied  with  the  existing  arrange- 
ment. He  also  expressed  confidence 
in  the  fairness  of  William  Fox,  who 
controls  West  Coast  by  virtue  of 
purchase  of  control  of  Wesco. 

"Our  company  has  decided  to  make 
no  changes  in  the  West  Coast  situa- 
tion," declared  Nicholas  M.  Schenck. 
"Harold  B.  Franklin  will  continue  to 
handle  our  houses  which  are  under 
West    Coast   management." 


Re-Elect   M-G-M   Oflfiicers 

Stockholders  of  M-G-M  re-elected 
the  retiring  directors  at  the  annual 
meeting  last  Friday.  At  a  subsequent 
meeting  of  the  board  the  same  of- 
ficers   were    re-elected. 


DeWolf  at   Covent 

Chicago  —  L.  P.  DeWolf,  former 
manager  of  the  Terminal,  has  taken 
over  post  vacated  by  Jules  Moss  as 
manager  of  Lubliner  &  Trinz'  Co- 
vent.  Moss  has  been  named  super- 
vising manager  of  all  L.  &  T.  houses. 


Columbia    Pictures   Corporation 

Announces  that  it  has  in  the  course  of 
production  a  motion  picture  entitled: 

"The  Matinee  Idol" 

Copyrighted  —  and   All   Rights   Protected 


"They're  at  it 
hammer  and  tongs 
at  Chicago,  which  is 
a  good  sign.  The 
boys  are  showing  a 
real  aggressive  spirit, 
and  you  can  be  sure 
that  both  sides  will 
work  to  the  best  of 
their  ability  in  writ- 
ing the  new  con- 
tract. Regardless  of 
the  outcome,  you've 
got  to  hand  that 
committee  real  cred- 
it for  the  way  the 
job  has  been  tackled. 


Incorporations 


Richmond,  Va. — Norfolk  Consolidated 
Corp.  To  build  and  operate  film  houses. 
Incorporators:  Irving  G.  Craig,  Whiting  C. 
Faulkner  and  R.  H.  Knight,  all  of  Rich- 
mond. 


Albany — Bailey  Theaters  Corp.  To  build 
and  operate  theaters.  W.  H.  Adams,  5  East 
44th  St.,  New  York  City.  1,000  shares,  no 
par    value. 


Albany — ^Goodhalls.  Motion  pictures.  Ben- 
nett &  Wallenberg,  36  West  44th  St..  New 
York   City. 


Trenton — Victoria  Amusement  Co.  To  op- 
erate theaters.  Wescott  &  Varbalow,  Cam- 
den. $500,000  preferred,  5,000  shares  com- 
mon. 


Albany — iKotlascope  Editing!  and  Titling 
Service,  Rochester.  Titles  for  films.  East- 
man   Kodak    Co. 


Albany — Richard  Hyde  Estate.  Motion 
pictures.  Hirsch,  Newman  &  Reass,  100 
Broadway,    New    York    City.      100,000    shares. 


Albany — New  Hyde  Park  Amusement  Co. 
M.  Sulzberger,  565  Fifth  Ave.,  New  York 
City.       10,000    shares. 


Milwaukee  Has  Se| 
Enough  for  Twice  Slj 

(.Continued   from   Page    1)  jj' 
that    they    found    it   difficult   to 
up    with   the   openings. 

In  the  downtown  section,  then 
18  theaters.  Practically  everyu  I 
one  turns  in  the  neighborhoot 
theater  is  to  be  found.  Most  ol 
locations  selected  for  these  he 
are  to  be  found  in  zones  which 
already  overseated. 

Milwaukee  is  a  good  picture  th( 
stand.  The  difficulty  exists  over 
fact  that  little  or  no  profit  is  b 
made  because  of  the  badly  overse 
condition.  "It's  too  bad  for  us,' 
one  of  the  best  posted  executive 
the  city,  but  what  are  we  goitii 
do  about  it? 

The    report   that    Fox  will  bull' 
large  theater  on  the  site  of  the  1|  j» 
terfly  is   generally  credited,  altho 
the  move  is  deplored  in  view  of 
existing   situation. 


Jo 

a 


Theater  Financing  on 
Cost  Plus  Basis  Pl| 

(Continued   from   Page    1) 
per  cent.     The  plan  also  provides 
25  per  cent  of  the  profits  of  the  l' 
ater,  and  no  share  in  any  losses. 
The    financing   will   be   done  oi' 
six   per   cent   basis    plus   one-halfi'- 
one  per  cent  for  legal  fees.    The  S; 
dicate    earnings   will    come   from  , 
ten    per    cent   profit   on   constructiiT 
plus  the  25  per  cent  from  the  pro 
of  operation.     The  new  company    . 
opened  offices  in  the  Fox  building) 


ra 


r 


If  (01 


f* 


Gross   at   Milwaukee   Downer  jj 

Milwaukee — Stanley   Gross  now,| 
manager   of  the   Downer  here.      ( 


a, 

1  iw 


Steam  Opens  Another 

Chicago — Meyer  Stearn  has  open: 
the  new  Chelton,  79th  and  ExchanjAy 
He   is   owner   of  the    Marquette  aiite. 
Highway    here    and    the    Dicks  th«)' 
ter.    Downer's    Grove. 


Everybody's  toolcin,|j 

KNEES 

AGO™m  PEPPY  PHOTOPLAY 
\  m2(jimk  L££  CORBIN  mb.  lUisiw  cisl 

GET  IT  WHILE  IT'S  HOT. ... , 

'  xchanges  Everywhere 

LUMAS    FILM    CORPORATION 

SAM  SAX,  Pres.  BUDD   ROGERS,  Vice-Pres. 

1550  Broadway  New    York    City 

For<'ipn  Y'ghts 

BRITISH  AND  CONTINENTAL  TRADING  CO.,  Inc. 


i^NEWSPAPER 
/FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


y\  XLIII     No.  32 


Tuesday,  February  7,   1928 


Price   5    Cents 


! 


Vo  Meddlmg 

RTHUR  BRISBANE, 
speaking  from  the  edi- 
torial rostrum  of  the 
I   papers : 

1-     lawmakers      should     en- 

ge   the   efficiency   and    large 

busi/ness      of      American 

concerns   instead   of   seek- 

o   interfere   with   that   busi- 

he  motto  today  in  industry 
n  commerce  is,  "The  bigger 
1  better." 

t  the  little  man  work  for 
ig  man,  giving  faithful  ser- 
!or  good  pay,  until  he  finds 
lance  to  become  one  of  the 
en." 

Ford's  Idea 

rnmental   meddling   in   this   or 

ler   business   is   fundamentally 

private  enterjirise  should  be 

:d  to  continue  as  such,  minus 

urbing  and  unsympathetic  in- 

ice    which    usually    emanates 

politically-appointed  board. 

trend    in    modern    business    is 

along  the  lines   of   Mr.    Bris- 

:    comment.     Bigger,  yes.     Bet- 

if     course.        But     not     bigger 

'i    any   ruthless   and   wilful   ex- 

tion  of  the  little  fellow.  Henry 

ice  pointed  out  that  power  in 

must  be  tempered  by  many 

s,    among    them    an    apprecia- 

the  problems  of  the  underdog. 

industry  has  not  advanced  to 

int   where    the   advice    of   this 

idustrial  leader  should  be  over- 


Exactly  Why 

er  than  a  $4.40  show"  was  the 

e  Chicago  Tivoli  advertised  its 

It  week     "It's  the  biggest  show 

■  tiered  to  Tivoli  patrons  with  a 

litherto    assembled     for    $4.40 

attractions,"   the   copy   ran    on. 

ling     the     figure     in     half     to 

T  exuberance  in  press  agentry 

ie      luxe      house      like      others 

hout     the     United     States     is 

-ig    out    about    three    times    as 

ic  show  as  it  should.     How  long 

ig    theater    operators    continue 

;r  ng  $2.20  to  take  in  75  cents? 

auce  of  the  Apple 

Adventists  are  agin  us  now. 
1  pictures  and  picture  theaters 
)een  called  a  lot  of  names  in 
lay,  but  now  it's  "schools  of 
y."  Even  in  this  funny  busi- 
that's  a  laugh. 

KANN 


PROGRESS  MADE  ON  CONTRACT 
DESPITE  ARBITRATION  FIGHT 


MSSOIVE  m  COHBIED 
POOL  ON  IME  FILMS 


Home  Films  Soon, 
Declares  Jenkins 

Washington — Motion  pictures 
in  the  home,  broadcast  over 
averagely-priced  receiving  sets, 
are  only  a  few  months  in  the 
offmg,  according  to  C.  Francis 
Jenkins,  a  pioneer  in  radio  in- 
vention and  development. 


The  five  company  pool  on  talking 
pictures  has  been  dissolved.  Orig- 
inally formed  for  joint  action  in  the 
field  of  synchronization,  the  partici- 
pating members  have  determined  to 
go  it  alone. 

First  National,  Paramount,  Uni- 
versal, Pathe  and  FBO  were  the  or- 
ganizations which  banded  together 
under  the  guidance  of  a  committee  to 
investigate  all  talking  film  devices  on 
the  market  with  the  understanding 
(.Continued  on  Page  4) 


FIVE  NEW  THEATERS  ARE 
PLANNED  BY  PANTAGES 


Salt  Lake  City — Five  new  theaters, 
each  costing  between  $1,000,000  and 
$1,500,000,  are  to  be  built  by  Alex- 
ander Pantages,  continuing  his  ex- 
pansion campaign.  Pantages  recent- 
ly returned  to  Los  Angeles  following 
a  tour  of  eastern  and  southern  cities. 

New  Orleans,  Dallas,  Houston,  San 
Antonio  and  Beaumont  are  cities 
slated   to  get   new   houses. 

New  Publix-Saenger  Moves 
in  North  Carolina  Seen 

Greensboro,  N.  C. — Further  expan- 
sion of  Publix-Saenger  Theaters  of 
North  Carolina  is  indicated  in  the 
survey  now  being  made  in  the  state 
by  company  officials.  Prospective 
sites  for  new  theaters  are  being  ex- 
amined. 

Preceding  the  tour  of  inspection 
major  officials  of  Publix-Saenger 
came  here  from  New  Orleans  and 
(Continued    on    page    4) 


SEN.  BROOKHART  CALLED 


Des  Moines — By  introduction  of 
his  bill  to  ban  blind,  block  booking 
and  arbitrary  allocation  of  product, 
Sen.  Brookhart  became  the  champion 
of  all  independent  theater  owners  of 
America,  it  is  declared  in  announce- 
ment of  an  exhibitor  convention  to 
be  held  here  Feb.  13  to  discuss  a 
stand  on  the  measure. 

Sen.  Brookhart  is  a  popular  idol 
throughout  Iowa,  his  decisive  vic- 
tories at  the  poll.=  demonstrates  and 
Iowa  theater  r-  ers  are  expected  to 
line  up  behiii  leir  senator  in  cam- 
paigning for  I-,  ssage  of  the  bill.  C. 
C.  Pettijohn,  Hays  organization 
counsel,  has  been  invited  to  attend 
the   exhibitor  meeting. 


ONLY  INDEPENDENT  FIRST 
RUN  CLOSING  IN  ATLANTA 


Atlanta — Future  of  the  Metropoli- 
tan is  a  subject  of  speculation  here 
following  announcement  the  house 
will  go  dark  Feb.  IL  It  is  expected 
to  be  taken  over  by  new  interests. 
The  theater  is  the  only  major  first 
run   here   not  affiliated. 

The  house  recently  made  an  un- 
successful attempt  to  cut  down  losses, 
by  reducing  the  size  of  the  orches- 
tra. The  union  refused  to  permit  the 
reduction.  Price  slashing  also  was 
resorted  to  by  Sig  Samuels,  but  the 
theater  continued   in   the   red. 


A.  H.  Blank  Not  Retiring 
as  Active  Head  of  Chain 

Des   Moines — -A.   H.   Blank  has  re- 
turned from   New   York  and  will   re- 
sume   control    and    operation    of    all 
Publix-Blank  theaters  in  Omaha  and 
(Continued    on    page    4) 


U.  S.  Charges  Dropped 
in  Fight  Film  Hearing 

Greenville,   S.    C. — Charges   against 
Ed  Curdts,  Jr.,  manager  of  the  Ma- 
jestic,   Greenville,   and   two   employes 
of  the  house,  of  violating  the  United 
(Continued    on    Page    4) 


15  of  22   Clauses   Agreed 

Upon  in  Principle  as 

2nd  Week  Starts 


Chicago  —  Fifteen  of  the 
twenty-two  clauses  in  the  uni- 
form contract  have  been  agreed 
upon  in  principle  by  the  joint 
committee  of  exhibitors  and 
distributors  now  meeting  here. 


Chicago — The    committee    handling 
he    revision    of    the    Standard    Exhi- 
ition     Contract     enters     its     second 
eek  this  morning  with  a  battle  over 
rb'tration  on  its  hands.     Shortly  af- 
ter  the   committee   met   last   week   it 
ecame  apparent  that  one  of  the  big 
issues    of    the    conference    would    re- 
olve  around  the  existing  rules  which 
make    arbitration   compulsory   for   all 
ignators  of  the  present  form  of  con- 
tract. 

Exhibitor  delegates,  as  noted,  are 
of  the  opinion  that  arbitration  should 
be  optional.  Despite  the  fact  that 
each  arbitration  board  is  composed  of 
three  exchangemen  and  three  exhibi- 
(Continued    on   Page    4) 


"JAZZ  SINGER"  IN  8-WEEK 

T  U.S. 


A  schedule  of  simultaneous  runs 
throughout  the  United  States  for 
"The  Jazz  Singer"  has  been  launched 
by  Sam  Morris,  general  manager  of 
distribution  for  Warner  Brothers, 
with  a  special  clause  inserted  in  the 
contract  that  if  the  feature  grosses 
over  a  certain  specified  amount  in  the 
first  four  days,  that  the  contract  wilt 
(Continued    on    page    4) 


M-G-M  Denies 

There  is  no  truth  to  Holly- 
wood report  that  Irving  Thal- 
berg  may  leave  M-G-M  to  pro- 
duce abroad  independently,  with 
his  wife.  Norma  Shearer,  as 
star,  M-G-M's  home  office 
stated  yesterday.  Thalberg  is 
imder  long  term  contract  to  the 
company,  it  was  stated. 


THE 


:%g^ 


PAILV 


1  uesday,  February  /,  BrirF 


foL  XLIII  No.  32    Tuesday,  Feb.  7. 1928    Price  5  Cents 


lOHN  N.  ALICOATE 


PuDlishct 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  L).  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post  oHice  at  New  York,  N.  V..  under  the  act 
jf  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
flO.OO  one  year;  6  months,  $5.00;  i  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-47.39.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  I-'ilm  Renter,  58, 
Great  Marlborough  St.,  London,  W.  1.  Ber- 
lin— Lichtbildbuehne,     Friedrichstrasse,    225. 


Financial 


111.^11     Low     Close 


Am.     Seat.     Vtc 

*Am.  Seat.  Pfd... 
*BaIaban  &  Katz.. 
♦Bal.  &  Katz  Vtc. 
tCon.  Film  Ind .  .  . 
tCon.  Film  Ind.Pfd. 
Eastman  Kodak  .  . 
•East.  Kodak  Pfd. 
*tFiIm  Inspection  . 
^Fir:t    Naf!    Pfd.. 

Fox    Film    "A" 

tFox  Theaters  "A". 
*Intern'l  Project.  . 
*ttKeiths  6s  46   .  .  . 

Loew's,    Inc 

ttLoew's,  6s  41ww. 
ttLoew's.6s41x-war. 

M-G-M    Pfd 

*M.  P.  Cap.  Corp. 
Pathe  Exchange  . . 
Pathe  Exch.  "A".. 
ttPathe  Exch.  7s37 
Paramount  F-L  . . . 
•Paramount  Pfd.  .  . 
ttPar.Bway.5^s51. 

•*Roxy     "A"      

**Roxy  Units  .  .  .  . 
**Roxy  Common  . . 
**Skouras  Bros.  . . 
Stan.  Co.  of  Am. . 
tTrans-Lux  Pictures 
••United  Art.  Com. 
••United  Art.  Pfd. 
*tUniv.  Pictures  . . 
Univ.  Pict.  Pfd. . . 
tWarner  Bros.  .  .  . 
Warner   Bros.   "A". 


39-^ 

39'A 

39J4 
48 
67J^ 
73  >4 

18y„ 

18/4 

18'4 

23'/, 

23 

23 

169^ 

166J4 

169/ 
12954 
47/8 
ICO 

80^ 

80  K 

8054 

20/8 

20 

20 

10 

lOO"^ 

607/, 

593^ 

59% 

107  7/, 

107M 

1077/, 

101/4 

101 

101  >4 

26 

25  Ji 

25  54 
8 
3 

3^4 

3 

13% 

12  H 

12 /a 

77 

70 

71 

11354 

112/8 

112^ 
12154 

lui/R 

loiji 

1017/, 

27 

25 

30 

28 

6 

5/2 

49 

38 

49  ^« 

45^ 

49-4 

37/, 

3J4 

354 

15 

14 

85 

80 

23 '4 

9m 

98 

98  y. 

lb '4 

15M 

1534 

25/2 

2454 

245^8 

Sales 
200 


500 

700 

3,300 


2,200 
200 


2,000 

13 

3 

700 


100 

100 

66 

300 

"i 


600 


30 

800 

2,800 


•Last  Prices  Quoted   •*Bid   and   Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley   in    Philadelphia. 


HENNEGAN 

Program 

Covers 

special  Designs  for 
all  Holidays, 

Write  for  Samples 

The  HENNEGAN  CO. 

Cincinnati,  Ohio 


"Sadie  Thompson"  Sets 
New  Record  at  Rivoli 

"Sadie  Thompson"  broke  the  week- 
end house  record  at  the  Rivoli,  New 
York,  Saturday  and  Sunday,  with  a 
gross  of  $19,506.50.  The  figure  does 
not  include  the  receipts  of  the  Friday 
night  premiere  which  went  to  Tsuda 
College.  Highest  week-end  figures 
were  previously  held  by  "Under- 
world"   and   "Sorrell   and   Son." 

Opening  of  "Sadie  Thompson"  at 
the  Columbia,  Washington,  broke  the 
house  record  set  by  "The  Big  Pa- 
rade." 


Name  George  Armstrong 
to  New  National  Post 

Cleveland — George  Armstrong,  for- 
mer manager  for  National  Theater 
Supply  Co.  and  who  has  been  ill  for 
the  past  few  months,  has  resumed 
active  duty.  It  is  reported  that  Arm- 
stron_g  has  been  made  district  man- 
ager for  14  offices  west  of  Chicago. 

Nebraska  Unit  Sponsoring 
Three  State  Right  Films 

Omaha — Add  the  Nebraska  and 
western  Iowa  unit  to  the  list  of  ex- 
libitor  associations  undertaking  finan- 
cing through  engaging  in  distribu- 
tion. The  organization  is  sponsoring 
three  pictures:  "My  Lady  of  Whims" 
and  "The  Primrose  Path"  with  Clara 
Bow  and  "Tessie"  with  May  McAvoy. 
Liberty  Films  is  handling  physical 
distribution. 


Photogr>pb«»rs'   Dinner  Feb.   9 

The  first  annual  .  nner  of  the  In- 
tern'l  Photographers  of  the  M.  P. 
Industries  will  be  held  Feb.  9  at  the 
Army  and  Navy  Club.  Will  H.  Hays, 
D.  W.  Griffith,  William  J.  Canavan, 
Hugh  Frayne  and  others  are  expect- 
ed. Nils  Granlund  will  handle  the 
entertainment. 


Carewe  in  New  York 

Bringing  with  him  a  print  of  "Ra- 
mona,"  Edwin  Carewe  is  in  New  York 
for  a  few  days.  Louis  Jerome, 
business  manager  and  Harry  D.  Wil- 
son, publicity  representative,  are  with 
him. 


Ceilings  in  N.  Y. 

Pierre  Collings,  well  known  coast 
scenarist,  is  in  New  York  from  Los 
Angeles,  having  made  the  trip  by 
'plane.  Here  to  visit  a  few  shows 
and    then    back    to     Hollywood. 


Warns  Against  Films 
The  Young  People's  Missionary 
Volunteer  Dep't  of  the  Seventh  Day 
Adventists  oppose  attendance  at  pic- 
ture theaters,  dubbing  them  "schools 
of  iniquity."  The  group  attributes 
"the  present  breakdown  of  morality" 
to   films. 


DAn.Y  TIPS  ynucu  mean  dolcaos  for  showmen 


Saturday  Change  at  Cleveland 

Cleveland — Loew's  State  has  in- 
augurated the  Saturday  change  policy. 
The  Allen  and  the  State  are  offering 
their  change  of  program  on  Satur- 
day. The  Stillman  continues  to  offer 
its   new   program   on    Sunday. 

Sheehan   Buys   Another   Story 

Winfield  R.  Sheehan  has  purchased 
screen  rights  of  "Dry  Martini"  by 
John  Thomas. 


"Helen  of  Troy" 
(First   Nat'l) 

"Goddess  of  the  Air"  selection 
fomented  interest  in  the  picture.  The 
stunt  won  columns  of  space  about  the 
contest.  This  was  a  tieup  with  "The 
Seattle  Star"  and  radio  broadcasting. 
"The  Star"  had  but  recently  com- 
pleted the  serial  publication  of  the 
novel.  The  Seattle  girl  most  nearly 
approaching  the  original  Helen  of 
Iro}'  in  looks!  and  grace,  judging  from 
photographs  was  to  receive  the  dis- 
tinction of  being  crowned  "Goddess 
of  the  Air"  and  to  receive  as  a  prize 
a  golden  apple  and  |50  in  cash.  Sec- 
ond and  third  winners  were  to  re- 
ceive awards  of  cash  and  jewelrJ^ 
Three  prominent  residents  of  Seattle 
picked  out  the  three  young  women 
who,  in  their  estimation,  approached 
nearest  to  Helen  of  Troy  in  appear- 
ance.— Fifth  Avenue,  Seattle,  Wash. 


"London  After  Midnight" 
(M-G-M) 

Shadow  box  in  lobby  represented 
a  room  in  a  haunted  house  and  the 
spooky  nature  of  the  picture  was  de- 
picted by  having  the  two  doors  of 
the  room  open  and  shut  intermittent- 
ly. A  small  rocking  chair,  also  rocked 
back  and  forth  occasionally  as  a 
ghost-like  figure  in  the  background 
waved  its  arms.  All  this  motion  was 
obtained  by  the  use  of  a  small  elec- 
tric motor  and  a  series  of  belts  and 
pulleys  concealed  in  the  base  of  the 
box.  Peering  through  a  window  into 
the  room  was  the  head  of  Lon 
Chaney  in  the  grotesque  make-up  as 
used  in  the  picture.  Painted  spider 
webs  and  a  toy  spider  were  suspended 
from  the  roof  of  the  box  to  add  to 
the  weird  atmosphere. — Raymond  B. 
Jcnes,   Worth,   Fort   Worth,   Tex. 


Grange  and   Hiers  in  Vaudeville 

Red  Grange  and  Walter  Hiers  have 
signed  a  Keith-Albee-Orpheum  con- 
tract in  a  dual  turn  skit.  Aileen 
Pringle  and  Theda  Bara  are  to  go 
into  variety  this  spring. 


Phelphs  Decker  Called  Suicide 

Phelphs  Decker,  41,  scenarist,  was 
found  asphyxiated  in  his  New  York 
apartment,  a  suicide,  according  to 
police. 


Betty  Bronson  Sails 

Betty   Bronson   is   en  route   to   Eu- 
rope   to   meet    Sir   Janies   Barrie. 


Griffith    Returning    to    Coast 

D.  W.  Griffith  is  en  route  to  Holly- 
wood. A  change  in  arrangements 
speeds  him  back  to  prepare  for  his 
second  United  Artists  picture,  "The 
Battle  of  the  Sexes." 


TO-LET 
FLOORS  &  OFFICES 

VAULT  ACCOMMODATIONS 

218  WEST  42  ST. 


Irvin  S.  Cobb  Backs  Fi 
on  Paducah  "Blue"  1 

Paducah,  Ky. — Irvin  S.  Cobb, 
orite  son  of  Paducah,  has  dec 
himself  in  favor  of  Sunday  show 
the  fight  which  is  raging  hen 
what  is  expected  to  prove  a  tesi 
the  entire  state.  Theaters  are 
playing  Cobb's  message,  baf 
their  campaign  against  the  i 
"blue"  law. 

"Your  course  is  in  line  with  nj 
ern  thought  which  holds  that  i 
day,  outside  of  being  set  apart  : 
day  of  rest  and  worship,  should' 
devoted  in  part  at  least,  to  whj 
some  amusement  for  the  multitu' 
Cobb  wrote.  I 


I 


E.  T.  Peter  Dies  While  f 
Promoting  Studio  D( 

Birmingham,  Ala.  —  Edward  W.'^^ 
Peter,  64,  formerly  a  prominent  tl  hiu 
tor  in  Texas  exhibitor  organizatict  ist 
and  for  many  years  active  in  the  ksi 
P.T.O.A.,  is  dead  here  of  heart  ( 
ease.  He  apparently  was  in  gci 
health  and  had  been  active  in  a  bil 
enterprise  which  he  launched  neai 
a  year  ago  upon  coming  to  Birminl 
ham — Alabama  M.  P.  Co..  which  h 
for  its  aim  development  of  stud 
facilities  that  would  bring  produce 
to  Birmingham. 


Buys  Illinois  House 

New  Athens,  111. — The  Commui 
ity  has  been  taken  over  by  Peti 
Smatlik  of   Chicago. 


' 


VERY     DESIRABLE    OFFICE      r 
SPACE    FOR    RENT 

Vault   accommodations  and   Projection 
room  on  floor — Inquire 

First    Division    Pictures,    Inc. 
729   Seventh  Aven-ue  12th  floor  l 


If  You  Are  in  thfi 


Market  for  Any  Kind  of 

MOTION  PICTURE 
APPARATUS 

'.ONSVhJ     US    AM>     'sjtyn 

UONEY 

■  END    rOK    OUR     PRICB    LIST 

llllLLOd^HByS 

▼^110  West    32"^St  Ncu/VornNV^ 
Pbon*    Puuu.    0330  || 

Motion    Picture    Department     || 

U      I     «nd    C«n»<l«    Agcatt    lor    D«bi1«  il 


I 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville   Acts 
1600  Broadway,    New  York  City 

Phone  Penn.  3580 


I 


THE 


;day,  February  7,  1928 


■S&l^ 


DAILV 


Coast  Wire  Service 


New  Contract  Is  Under  Fire 


IITY  TO  STUDY  NEW 
:E  LANCERS'  CONTRACT 


isfaction  over  certain  clauses 
iree-lance  players'  new  uni- 
iitract,  drafted  by  the  Acad- 
M.  P.  Arts  and  Sciences,  has 
o  assert  itself.  Because  of 
Meeting  of  the  film  branch  of 
IS  to  be  held  this  month,  at 
committee  of  five  members 
named  to  study  the  clauses 
lie.  This  may  presage  renewed 
m  the  part  of  Equity  at  the 


1, 14  TO 
START  AT  PARAMOUNT 


as  are  grinding  on  five  Para- 
roductions.  Five  of  the  com- 
iiims  are  in  preparation  for 
irting  dates,  nine  others  are 
1  to  be  in  work  before  the 
[arch  and  ten  are  being  pre- 
r   release. 

duction  now  are:  "The  Code 
■IT,"    Starring    Adolphe    Men- 
allace    Beery    and    Raymond 
111  "Partners  in  Crime,"  Anne 
^    "Abie's    Irish    Rose";    Es- 
Iston   in   "Something   Always 
V';     and     "The     Patriot"     in 
iirnst    Lubitsch    is    directing 
timings.      This   is   in   addition 
Id  Lloyd's  "Speedy,"  now  be- 
Ic   for   Paramount   release. 
n     the    coming    three    weeks 
Dix  will  start  in  "Easy  Come, 
1,"    Bebe    Daniels    will   begin 
jt.  picture,  "She  Wouldn't  Say 
',     ;;iara    Bow    is    to    commence 
id     of  the  Mob,"  Wallace  Beery 
I      ymond    Hatton    will   begin    a 
V     medy,    and    George    Bancroft 
■ti    is  second  starring  picture. 
'ic    es   now   in   the   cutting   room 
orting   Goods,"   "Doomsday," 
le    lowdown,"  "Feel  My  Pulse," 
^d    lir,"  "The  Legion  of  the  Con- 
in    "     "The     Wedding     March," 
nd    the  Tonto  Rim,"  "The  Street 
the   Paramount-Christie  spe- 
illie's     Punctured     Romance" 
d    Thomson's    "The    Pioneer 


Si 


>ut 


Directing  T-S  Film 

Lewis  is  to  direct  "The  Scar- 
e"     for     TifTany-Stahl     with 
beijFrazer   as   lead. 


Jgen  Starts  Film 

■rk  has  started  on  the 
sera  of  pictures  in  which  Tif- 
fanj^Stahl  will  star  Walter 
Ha|ti,  golf  star. 


Film  Daily — "  'Drums  of  Love'  is  a  colorful  story.  Where  the  unusual 
and  the  worthwhile  are  appreciated  this  production  will  score  instantane- 
ously. It  is  of  the  type  to  which  motion  pictures  must  turn  if  they  would 
emerge  from  the  quagmire  of  the  obvious  and  dumb."  Gerrit  J.  Lloyd* 
wrote  the  story  for  United  Artists  and  is  now  writing  the  story  of  "The 
Battle  of  the  Sexes"  for  D.  W.  Griffith.— Advt. 


EIGHT  NEW  PICTURES  ON 
SCHEDULE  AT  DEMILLE 


Eight  new  productions  are  sched- 
uled to  be  made  within  the  next  ten 
or  12  weeks  at  the  De   Mille  studio. 

These  are:  "Man  Made  Woman" 
with  Leatrice  Joy,  produced  by 
Ralph  Block  and  to  be  directed  by 
Paul  L.  Stein;  "Tenth  Avenue,"  with 
Phyllis  Haver,  Victor  Varconi  and 
Joseph  S'childkraut;  "The  Last  Cab," 
a  William  K.  Howard  production 
with  Rudolph  Schildkraut;  "The 
Cop,"  Tay  Garnett  and  Eliott  Claw- 
son's  story  of  the  New  York  police 
force  with  William  Boyd  and  Alan 
Hale,  Ralph  Block  producing  and 
Donald  Crisp  directing;  "The  Ticket 
Chopper,"  a  story  of  the  New  York 
subway  from  an  original  by  Kenneth 
Raisbeck.  starring  Rod  La  Rocque 
with  Hector  Turnbull  producing: 
"Ned  McCobb's  Daughter,"  for  Lea- 
trice  Joy,  Bertram  Millhauser  pro- 
ducing and  probably  Rupert  Julian 
directing;  a  new  Marie  Prevost  pic- 
ture to  be  produced  by  F.  McGrew 
Willis,  in  her  new  vein  of  dramatic 
comedy;  and  a  second  La  Rocque 
vehicle  to  be  produced  by  Ralph 
Block.  This  will  be  a  prize  ring 
story. 

Beside  the  eight  named,  Clara  Ber- 


« 


U"  SCENARIO  STAFF  TO  BE 
BUSY  DURING  SHUTDOWN 


Shutdown  of  Universal  apparently 
will  have  little  effect  on  the  scenario 
department.  Edward  J.  Montague, 
scenario  editor-in-chief,  has  contin- 
ed  detailing  assignments  to  various 
writers  on  his  staiif. 

Stuart  Anthony  was  assigned  to 
write  the  adaptation  on  Rex  Beach's 
novel,  "The  Mating  Call."  Ted 
Sloman  has  already  been  selected  to 
direct.  Isadore  Bernstein  was  as- 
signed to  prepare  a  treatment  of  an 
original  called  "The  Stepmother." 
This  will  be  produced  with  an  all-star 
cast. 

Beatrice  Van  will  write  the  screen 
version  on  Rupert  Hughes'  story, 
"The  Girl  on  the  Barge,"  which  will 
be  made  as  a  special. 

Scenarist    Assigned 

St.  Elmo  Boycc,  formerly  with 
Mack  Sennett,  has  been  assigned  as 
scenarist  to  the  Earl  Montgomery 
unit  at  the  Darmour-FBO  studios. 


anger  is  working  on  the  scenarization 
of  "Craig's  Wife,"  which  may  servo 
as  a  Leatrice  Joy  vehicle.  F.  Mc- 
Grew Willis  is  writing  an  original  on 
"Power"  for  Boyd  after  he  completes 
"The   Cop." 


FILM 
DAILY 
1928 
YEAR 
BOOK 


IS 

Now  Being 
Distributed 

Contains 
Over 
1000 

Pages 

COVERS  EVERYTHING 
GOES  EVERYWHERE 


THE 


Tuesday,  February  7, 


Progress  Despite 

Arbitration  Fight 

(Continued  from  Page   1) 

tors,  it  is  claimed  distributors  are  so 
extensively  interested  in  theaters  that 
there  is  not  always  a  guarantee  that 
the  unaffiliated  exhibitor  will  get  a 
fair  break. 


Cleveland  Operators  Back 
Brookhart  Bill  Campaign 

Cleveland — The  operators  union  en- 
dorsed the  Brookhart  bill.  The  union 
members  passed  a  resolution  to  send 
letters  of  endorsement  to  senators 
and  congressmen  of  Ohio.  The  en- 
dorsement of  the  Brookhart  bill  by 
the  union  followed  an  address  by 
George  W.  Erdmann,  manager  of  the 
Cleveland    exhibitor    association. 


"Jazz  Singer"  in  Long 
Runs  Throughout  U.S. 

(.Continued   from   Page    1) 

be  extended  on  a  week-to-week  basis. 
Under  this  arrangement  the  picture 
has  shown  that  in  many  cases  it  can 
round  out  an  eight  week's  run. 

The  feature  is  in  its  eighth  week 
at  Columbus.  Ohio,  St.  Louis  and  De- 
troit. It  has  hit  the  seventh  week  at 
Seattle,  Portland,  Los  Angeles  and 
Charlotte,  N.  C.  Runs  have  started 
in  Minneapolis  and  St.  Paul,  and  a 
four  week's  run  haa^jiost  been  com- 
pleted in  Milwaukee.  "The  Jazz 
Singer"  is  also  scheduled  to  open  in 
Bridgeport,  Hartford  and  Springfield. 
The  Stillman,  Cleveland,  opened  with 
the  picture  Sunday,  and  it  is  sched- 
uled to  play  all  other  key  points  in 
this  territory,  starting  some  time  in 
February,  including  the  Dome, 
Youngstown,  starting  Feb.  4;  Opera 
House,  Warren,  Feb.  17;  and  Harris, 
Findley,  Feb.  6.  The  Vita-Temple 
at  Toledo  held  the  picture  over  for 
the  fourth  week.  All  the  bookings  in 
the  Ohio  territory  are  with  Vitaphone 
synchronization.  "The  Jazz  Singer" 
will  not  be  available  for  bookings 
without  the  Vitaphone  in  this  terri- 
tory until  some  time  after  Easter. 

Warners  state  that  "The  Jazz  Sing- 
er" broke  the  house  records  at  the 
Strand,  Louisville,  and  the  Circle,  In- 
dianapolis. Morris  has  just  signed 
contracts  for  return  engagements  of 
the  Jolson  film  at  the  Capitol,  Rich- 
mond, the  Globe,  Kansas  City,  and 
at  the  Metropolitan,  Washington.  The 
feature  is  still  running  m  Chicago 
and  New  York  on  extended  run  en- 
gagement at  $2  top.  It  has  just 
rounded  out  its  fourth  month  at  the 
Warners'    on    Broadway. 


"Tenderloin"  Has  Spoken 
Lines  in  Several  Scenes 

Spoken  lines  in  a  feature  film  will 
become  an  actuality  with  the  release  of 
Warner  Bros.'  "Tenderloin,"  starring 
Dolores  Costello  in  which  the  star  as 
well  as  other  principals  in  the  cast 
will  be  heard  talking. 


Gets   Painesville   Post 
Painesville.    O.— Mrs.    G.    G.    Har- 
rington   has   been    made   manager   of 
the    Park. 


And  That's  That 


By  PHIL  M.  DALY 


SIMBA,"  which  has  caused  great 
discussion  since  its  opening  at  the 
Earl  Carroll,  New  York,  as  the  fea- 
ture of  a  show,  music  of  which  is 
supplied  by  a  phonograph,  is  develop- 
ing a  real  "opry"  air.  A  few  of  the 
celebs  who  have  given  theater  part- 
ies, as  made  public  by  Max  Weisfeld, 
contains  the  names  of  Chief  Justice 
Taft,  Paul  Whiteman,  John  Wana- 
maker  and  Mrs.  Andrew  Carnegie. 


A  real  pleasant  surprise  was  ac- 
corded Miss  I.  A.  R.  Wylie,  when 
she  viewed  "Four  Sons,"  Fox's 
adaptation  of  her  novel,  "Grandma 
Bern!  Learns  Her  Letters." 


Lon  Young,  who  acts  as  master 
of  ceremonies  for  Gotham's  adver- 
tising and  publicity  in  addition  to 
playing  the  piano,  has  a  new  sobri- 
quet, signing  himself  director  of 
blurbs,    hooey    and    publicity. 


Rested  up  from  a  siege  under  the 
Kleigs,  "Mister  Pathe,"  the  All- 
American  fowl  that  now  acts  in  a 
trademark  role  for  Pathe,  will  make 
his  first  personal  appearance,  as 
guest  of  honor  at  the  Pathe  Club's 
an7iual  dinner  and  dance  at  the  Park 
Central  Hotel,  New  York,  Feb.  21. 


End  Five  Cornered 
Pool  on  Talking  Films 

(Continued   from   Page    1) 

that  the  findings  of  the  committee 
were  to  be  obligatory  on  the  five 
units.  Since  that  time,  Joseph  P. 
Kennedy  has  tied  up  with  General 
Electric  and  the  Radio  Corp.  of 
America  in  a  talking  film  deal  which 
will  bring  FBO  into  the  competitive 
market  with  Movietone,  Vitaphone, 
Vocafilm   and   Phonofilm. 

One  sidelight  on  the  present  situa- 
tion concerns  the  proposed  system 
of  licensiiig.  It  is  understood  that 
practically  every  company  now  in  the 
talking  film  field  either  immediately 
or  sometime  in  the  future  will  license 
its  device  to  outside  producers.  This 
is  believed  to  have  had  an  important 
bearing  on  the  dissolution  of  the  five- 
cornered   pool. 


FBO  Grand  Jubilee  Being 
Backed  by  Leading  Chains 

Enthusiastic  response  to  FBO's 
Grand  February  Jubilee,  commemo- 
rating second  anniversary  of  Presi- 
dent Joseph  P.  Kennedy's  advent  in 
the  industry,  is  reported  by  J.  I. 
Schnitzer,  senior  vice  president,  and 
Lee  Marcus,  general  sales  manager. 
Many  of  the  nation's  leading  circuits 
are  participating  in  the  tribute  to 
Kennedy. 


Agnes  Franey  Signs 

Agnes  Franey  of  "Rio  Rita,"  has 
signed  a  five  year  contract  with  War- 
ners. She  is  17  years  old.  She  is 
to  remain  with  the  show  in  New 
York  until  May  1  when  she  will  go 
to   Hollywood. 


Lou  Metzger  Back  After 
Trip  to  Universal  City 

Lou  B.  Metzger,  general  sales  man- 
ager for  Universal,  arrived  back  in 
New  York  yesterday  after  a  trip  to 
Universal  City  where  he  conferred 
with  Carl  Laemmle  and  the  studio 
production  heads  on  forthcoming 
pioduct. 

He  brings  back  word  that  a  num- 
ber of  "surprise"  pictures  are  near- 
ing  completion  at  Universal  City, 
some  of  them  for  Spring  release,  and 
others  for  next  year.  Among  films 
just  completed  or  in  the  final  cutting 
stages  are: 

"The  Foreign  Legion,"  with  Norman 
Keri-y ;  "Hot  Heels,"  a  new  Glenn  Tryon 
picture;  "Honeymoon  Flats,"  "Anybody 
Here  Seen  Kelly?"  with  Bessie  Love; 
"Home  James,"  a  new  La  Plante  comedy; 
"We  Americans,"  "Be  Yourself,"  the  next 
Denny ;  "Fallen  Angel?"  with  Norman  Kerry  ; 
and  "The  Man  Who  Laughs,"  made  by  Paul 
Leni  with  Mary  Philbin  and  Conrad  Veidt. 

A.  H.  Blank  Not  Retiring 
as  Active  Head  of  Chain 

(Continued  from  Page  1) 
throughout  Iowa.  Harry  David  had 
interested  himself  in  these  duties  dur- 
ing Blank's  sojourn  in  New  York. 
This  latest  move  spikes  the  report 
that  Blank  would  retire  from  active 
participation  in  the  operation  of  his 
theater    affiliations. 


Undecided    on    House 

Des  Moines  —  Although  the  Des 
Moines  theater  is  considered  the  logi- 
cal house  for  Vitaphone  presenta- 
tions, A.  H.  Blank  has  not  yet  de- 
cided whether  the  installation  will  be 
made   in   that   theater   or   the   Strand. 


Kutinsky  Starts  15th 

Work  has  started  on  the  Westwood, 
N.  J.,  house  being  built  by  Morris 
Kutinsky,  as  the  fifteenth  house  in 
his  chain  operated  as  New  Jersey 
Theatrical  Enterprises. 

Kratzer    Made    Manager 
Onawa,    la.    —    Frank    Kratzer    of 
Clarinda   has  been  made  manager  of 
he  Onawa. 


All  for  Two  Bits\ 

Omaha — Folks  who  do  thi 
show-shojjping  in  this  town  t 
fore  2  p.m.,  got  a  big  25  cen 
worth  last  week  at   Goldberg 
World  theater.     In  addition 
Mclntyre    and     Heath    pacii 
four    other    acts    of    vaudevil 
there  were  Vitaphone  acts  aillil! 
Movietone     and      "Alias     TlF 
Deacon."  »L 


New  Publix-Saenger  Mc 
in  North  Carolina  S| 

{Continutd  from  Page  1) 
held  a  conference  at  which  tentj 
plans  were  discussed.  The  partjj 
eluded:  E.  V.  Richards,  New 
leans;  R.  B.  Wilby,  Atlanta;  L 
Ash,  New  Orleans;  W.  H.  Gl 
inger.  New  Orleans;  H.  A.  Bei 
of  Emile  Weil  Co.,  Architects, 
Orleans. 

The    North    Carolina   end   of 
lix-Saenger  is  now  operating  17 
aters,  four  of  which  are  located 
others      are      in      Raleigh,     Dur?, 
Fayetteville,    Chapel    Hill,    Salislj 
and    Hendersonville.      H.    F 
general  manager  of  the  North 
lina    corporation,    says    his    compj 
has    several    deals    under    consi 
tion.     The   company   recently 
the    new    theater    under    constr 
at  Winston-Salem,  but  it  will  be 
months  before  the  house  is  compi 


m 


U.  S.  Charges  Dropped 
in  Fight  Film  H 

(.Continued  from  Page   1) 
States  penal  code  in  connection 
transportation  into  South  Caroliaa| 
picture    films    of   the   Tunney-Den^ 
sey   fight    in    Chicago   last   fal' 
dismissed    by    U.     S.     Commi 
H.  C.  Williams. 

No    evidence,    indicating    th 
ium    through    which    the    films 
into  this  state,  was  given  at  the  hei| 
ing. 


CANT 


KIS€CS 


A  PICTUJI€  -WlT+A  A  KlCVC 
Vir^iivia  Lee  Corbiiv 

AMD  GKAT  SUPPORT 

IT'S  AS  TIMELY  AS  TODAY'S  PAPER! 

Released  NOW .'  Exchanges  Everywhere^ 

LUMAS    FILM  fCORPORATION 

SAM  SAX,  Pres.  BUDD  ROGERS,  Vice-Pres. 

1650  Broadway  New    York    City 

Foreign  rights 

BRITISH  AND  CONTINENTAL  TRADINQ  CO.,  Inc. 


tr 

Di 
!i 


NEWSPAPER 
FILMDOM 


ULTHE  NEWS 
ALL  THE  TIME 


'CLIII    No.  33 


Wednesday,  February  8,  1928 


Price   5   Cents 


HADO  EXHIBITORS 
ia  BROOKHART  BILL 


'ider    Blind    Booking 
Ian    Impractical, 
They  Declare 

•.  r — Support  of  the  Brookhart 
inciple,  but  with  the  blind 
leature   opposed,   was   voted 

(  ors  of  the  Colorado  exhibitor 

!i  iters  of  the  state  are  de- 
feel  that  Clause  5,  which 
rohibit  sale  of  pictures  be- 
are  completed,  is  impracti- 


iNGTON  UNIT  DECIDES 
INPAIGNFORMEASURE 


Endorsement  of  the 
rt  bill  and  decision  to  cam- 
T  its  passage  was  made  by 
of  eastern  Washington  ex- 
from  a  dozen  inland  towns, 

a    one-day    session    here. 

ent   Ray   A.    Grombacher   of 

;   exhibitor   unit,    and   James 

executive    secretary,    dis- 

lock  booking.     Another  dis- 

oleting   is   slated   soon  at   Spo- 


S 

tl 

iiie. 


,1 

i|datTfuvernor 
mo.hitstickettax 


3uis — Amusement  and  other 
taxes  are  opposed  in  a 
iserted  in  the  platform  of 
nator  McCawley  in  his  cam- 
r  the  gubernatorial  nomina- 
the  August  primaries.  He 
successful  fight  against  the 
■'s  ten  per  cent  tax  bill  at 
session  of  the  legislature. 

Foreign  Delegate  to 
T-!  -M  Meeting  in  N.  Y. 

f  the  foreign  delegates  to 
:-M    convention    which    will 

r  way  in  New  York  next 
^ly  is  Benjamin  Feinberg, 
District    Manager   in    Brazil. 

arrived    yesterday. 

irst  Runs  to  Play 
Patent  Leather  Kid" 

ir«j  hundred  first  runs  will  play 

atent    Leather    Kid"    during 

u:\\r.    First    National    estimates. 


FOX  TAKING  OVER  F.  &  R.  CONTROL 
IN  WEEK;  STANLEY  DENIES  DEAL 


Star  Values  Lead 

Star  values  have  maintained 
outstanding  importance  at  the 
box  office,  it  is  shown  in  a  na- 
tion-wide survey  just  completed 
by  M-G-M.  Exhibitor  reports, 
critical  opinion  and  box  office 
figures  formed  the  basis  of  the 
survey. 


LABOR  TROOBLEPOINTEDTO 
IN  E.  ST.  LOUIS  BOMBING 


East  St.  Louis,  111. — Despite  three 
watchmen  armed  with  shotguns 
guarding    the    Idlewild    theater,    the 

louse  was  bombed.  Police,  seeking 
the  culprits,  are  inclined  to  the  be- 
lief   that    the    bombing    is    the    out- 

Towth  of  labor  troubles  at  the  house. 
The  guards  had  moved  their  cots 
from    the    vicinity    of    the    explosion, 

ust   prior    to    the    bombing. 


"Circus"  Grossed  $243,159 
In  Record  Run  at  Strand 

"The  Circus"  grossed  $243,159.15 
in  'ts  record  four  week  run  at  the 
Mark  Strand,  New  York.  Its  gross 
by  weeks  is:  first,  $81,206;  second 
$70,128.90;  third,  $50,206,  and  fourth 
$41,618.25. 


REFORM  BODY  EYEING 
BALTIMORE  "BLUE"  FIGHT 


Baltimore — The  Lord's  Day  Alli- 
ance now  is  eyeing  the  local  fight 
to  defeat  the  "blue"  law,  being  staged 
by  John  G.  Callan  and  Charles  F. 
Mules,  president  and  vice  president, 
respectively,  of  the  Liberty  Defense 
League. 

The  pair,  with  Walter  Stierhoff, 
operator,  were  arrested  again  Sun- 
day and  ten  members  of  the  crowd 
of  3,000  who  bought  programs  at 
25  cents  each  for  the  show  at  the 
Hartford,  were  held  as  state  wit- 
nesses. Demanding  a  jury  trial, 
they  were  released  on  their  own 
recognizance  with  the  case  to  go  to 
the  grand  jury,  which  refused  to  in- 
dict  last   week   on   a    similar   charge. 

Herman  Blum,  head  of  the  exhib- 
(Continued    on    Page    2) 


K-A-Orpheum  House 
Adopts  Pictures  and  Grind 

St.  Louis — In  a  move  to  meet  the 
competition  of  the  Ambassador  and 
Loew's  State,  the  Orpheum  has  cut 
to  65  cents  and  adopted  a  grind  policy, 
adopting  feature  presentations  in  con- 
nection with  its  vaudeville.  This 
move  is  being  made  over  Keith-Al- 
bee-Orpheum  time  to  compete  with 
picture  houses.  A  number  of  houses 
have  dropped  their  two-a-day  policy 
and  adopted  picture  showings. 


15  of  22  Clauses  Agreed  Upon; 
Contract  Meet  Adjourns  1  Week 


Chicago — With  15  of  the  22  clauses 
in  the  uniform  contract  agreed  upon 
in  principle  and  a  deadlock  prevailing 
on  the  remaining  seven,  the  com- 
mittee handling  the  revision  of  the 
uniform  contract  has  adjourned  to 
meet  here  again  on  Feb.  15. 

The  unaffiliated  exhibitor  group 
composed  of  R.  R.  Biechele,  Ben 
Berinstein,  H.  A.  Cole  who  replaced 
Nathan  Yamins  and  H.  M.  Richey, 
ecretary,  will  remain  in  session  here 
while  the  distributor  delegates  in- 
cluding Felix  Feist,  Phil  Reisman, 
Ned  Depinet,  Joseph  I.  Schnitzer  and 


Gabriel  L.  Hess,  the  latter  being  sec- 
retary, return  to  New  York  this 
morning. 

A  joint  statement  declares,  in  part: 
"While  agreements  have  been 
reached  which,  it  is  hoped,  will  do 
away  with  many  of  the  erstwhile 
sources  of  contractual  trouble  between 
the  two  branches  of  the  motion  pic- 
ture industry,  there  are  still  many 
knotty  problems  to  be  solved.  The 
conferences  of  the  past  week  have 
enlightened  each  side  to  the  other 
side's  difficulties  and  complaints." 

The  "knotty  problems"  include  dis- 
position of  the  play  date  clause  and 
compulsory  arbitration.    . 


Firm  Gets  34  Per  Cent  of 

F.  N.  Stock  by  Purchase 

of  Northwest  Firm 


Philadelphia  —  Hitting  re- 
ports linking  Stanley  and  Fox, 
Irving  D.  Rossheim,  newly 
elected  president  of  Stanley, 
states: 

"There  is  nothing  to  "t.  We 
have  no  intention  of  combining 
with  the  Fox  company  upon 
any  terms." 


Control  of  Northwest  Theater  Cir- 
cuit of  145  theaters  (Finkelstein  & 
Ruben),  Minneapolis,  will  pass  to 
Fox  Film  Corp.,  in  about  a  week. 
The  deal  has  been  agreed  upon  and 
the  cointracts  are  expected  to  be 
signed    shortly. 

The  Fox  theater  holdings  will  thus 
be  increased  to  approximately  445 
houses.  In  addition.  Fox  becomes 
a  partner  with  Publix  in  the  4200 
eat  Minnesota,  now  building  in 
Minneapolis  and  at  the  same  time, 
he  Fox  interest  in  First  National 
m\\  be  increased  from  28  per  cent 
secured  through  control  of  Wesco  to 
between  33  and  34  per  cent,  sirace 
F.  &  R.  controlled  between  five  and 
six  per  cent  of  the  voting  stock  of 
the    First   National   organization. 


Stanley-Fox  Merger  Talk 
Denied  in  Philadelphia 

Philadelphia  —  Reports  reaching 
across  the  continent,  to  the  effect  a 
merger  is  in  prospect  between  the 
Stanley  Co.  of  America  and  the  in- 
terests of  William  Fox,  producer  and 
theater  owner,  were  emphatically 
denied  today  by  Irving  D.  Rossheim, 
president  of  the  Stanley  Co. 

"I  have  been  president  of  the 
{Continued    on    Page    2) 


Wesco  Sale  is  Not  to  Cause 
Change  on  Seattle  Deal 

Seattle — West  Coast  will  operate 
the  Seattle,  under  construction  here, 
L.  N.  Rosenbaum,  New  York  capital- 
ist, who  is  building  the  house,  has 
advised  his  son,  A.  W.  Rosenbaum, 
following  announcement  of  the  Fox- 
Wesco  deal.  The  theater  is  owned 
jointly  by  Paramount,  Loew's  and 
West   Coast. 


THE 


Vol  XLIII  No.  33  Wedaesday,  Feb.  8, 1928  Price  5  Cents 


iOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
^3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne.    Friedrichstrasse,    225. 


Custom  on  Substitutions 
Ruled  in  Seattle  Decision 

Seattle — It  is  a  "well  established 
custom  and  practice  in  the  trade  to 
change  a  star  or  director  from  one 
originally  announced  when  selling 
the  picture  to  the  exhibitor  unless 
a  particular  star  is  specified  in  the 
contract."  This  was  the  stand  of 
the  arbitration  board  in  reversing  its 
decision  to  decide  in  favor  of  War- 
ners in  its  action  for  fulfillment  of 
contract  against  Waldo  P.  Ives,  Em- 
pire, Anacortes. 

Only  titles  of  the  pictures  were 
specified  in  the  contract,  which  the 
exhibitor  contended  was  voided  by 
substitutions  made,  testifying  he 
bought  the  pictures  "on  the  strength" 
of  the  campaign  book.  The  board 
originally  found  in  favor  of  the  ex- 
hibitor. 


And  That's  That 


By  PHIL  M.  DALY 


T  ON  YOUNG,  who  plays  the 
'^  publicity  piccolo  for  Lumas- 
Gotham,  has  done  one  of  his  famous 
sleight-of-hand  performances,  and  the 
darned  piccolo  has  blossomed  out  into 
a  full-sized  brass  band. 


Financial 


l-iieh    Low  Close  Sales 

•Am.    Seat.    Vtc 39  J4       

*Am.    Seat.    Pfd 48           

*BaIaban     &     Katz 67^       

*Bal.    &    Katz    Vtc 7i]^       

tCon.    Film    Ind....    19J4      185^  18% 

tCon.  Film  Ind.Pfd.   235^      2314  23% 


1,500 

1,500 

1,300 

40 


Eastman     Kodak     ..170J4  167        167^ 

East.      Kodak     Pfd.  130  129  Ji   129>i 

*tFilm     Inspection 4%       .... 

•First    Nat'l    Pfd 106  

Fox     Film     "A"...   SlU  SOVi     80J^     5,400 

tFox   Theaters    "A"  20  19^     19Ji     1,500 

•Intern'l     Project 10  

ttKeiths    6s    46     ..100^  100       100 J^ 

Loew's,    Inc 60^  58>i     59 

ttLoew's,  6s  41ww.l08^  107J4   108J4 

ttLoew's,6s41x-war.l01J4  101        101^4 

M-G-M    Pfd 25H  2'S^     25H 

•M.    P.    Cap.    Corp.    ..    .  ..    .       8 

Pathe     Exchange     ..      3]/$  2'/^        2^4 

Pathe    Exch.    "A"..    11^  9           9}4 

ttPathe   Exch.    7s37  66^  60Ji     6154 

Paramount    F-L     ..113J^  112J^   113 

•Paramount    Pfd 121J4 

ttPar.Bway.5Ks51.101^  101J4   lOm 

**Roxy     "A"     ....   27  25 

•*Roxy    Units     29 

•*Roxy   Common    . .   40 
Stan.    Co.    of    Am..   49 
tTrans-Lux  Pictures     3% 
••United   Art.    Com.   IS 
••United    Art.    Pfd.  85 

•fUniv.     Pictures 

Univ.     Pict.      Pfd 

tWarner     Bros.     .  .    16 


Epidemics   Close  Theater 

Sand  Point,  Ida. — Epidemics  of 
mumps,  chicken-pox  and  small-pox 
have  reached  the  stage  here  where 
children  under  18  have  been  prohib- 
ited from  attending  the  theater.  It 
is  understood  that  city  schools  are 
on  the  eve  of  closing  for  a  period  of 
three  weeks  to  permit  the  epidemic 
to  abate. 


27        

38        

47J4  47% 

14         

80         

....  23M 

....  98H 

15J4  15K 


5 

2,700 

21 

4 
200 

6,806 

1,000 

65 

3,200 

"'h 


500 


1,500 


Gourland  Going  Abroad 

Michael  J.  Gourland,  president  of 
European,  sails  Saturday  for  Europe 
planning  to  visit  German  and  French 
producers  he  represents  in  the  United 
States.  He  also  intends  to  select 
a  yearly  program  of  art  films  for 
the  Little  Cinema  movement,  in 
which  he  is  participating  by  erec- 
tion of  a  Model  Art  Film  theater  in 
New    York   to   be    opened   next   fall. 

Resnick  Named  U.  A.  Sales  Manager 

Cleveland — Saul  Resnick  has  been 
appointed  sales  manager  for  United 
Artists  for  this  territory.  Harry 
Gold  is  district  manager  also  with 
headquarters  here.  William  Rosen- 
thal is  now  district  manager  cover- 
ing Pittsburgh,  Washington,  Atlanta 
and  Charlotte  offices,  with  headquart- 
ers in   Pittsburgh. 


Some  press  agents  are  bom  bally- 
hooing,  others  acquire  the  disease 
through  infection,  while  others  just 
have  it  kicked  into  their  lap.  Lon 
belongs  in  the  latter  lucky  division. 
Lokee  what's  happened  to  this  guy. 
Pause,  give  ear,  and  you  will  hear, 
of  the  lucky  break  for  this  publiceer: 

A  beach  hound  was  sunning  him- 
self on  Coronado  Beach.  Looking  for 
a  nice  clean  spot  to  lay  his  dome  so 
he  wouldn't  get  sand  in  his  golden 
locks,  he  discovered  a  beautiful  white 
spot.  As  he  allowed  his  bean  to  rest 
there  gracefully,  a  sweet  voice  be- 
hind him  said:  "If  you  please,  lay 
off  my  knees."  Doggone  if  he  hadn't 
planted  his  classic  dome  on  the  bare 
knees  of  a  bathing  beauty.  That 
gave  the  quick-thinking  Sam  Sax  his 
big  idea  for  a  feature,  "Bare  Knees." 

Now  comes  the  big  publicity  de- 
velopment that  gave  Lon  his  lucky 
break,  A  new  gag  is  going  the 
rounds  of  Broadway,  which  is  rapid- 
ly spreading  all  over  the  country's 
main  boulevards.  A  gent  meets  a 
lady  and  immediately  salutes  the 
dame  with  "Hello  Bemice!"  As  most 
of  the  phrails  nowadays  have  bare 
knees,  Bemice  is  right.  Get  it? 
What  a  tough  break  for  Lon? 


Warner    Bros.    "A"  2SH     23 ji     24%     5,200 

•Last  Prices  Quoted   ••Bid   and   Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley  in   Philadelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 

Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant    1940 


Arthur  Loew  Back 

Arthur  Loew,  head  of  the  Metro- 
Goldwyn-Mayer  foreign  department, 
returned  from  a  six  weeks'  stay  in 
Europe   yesterday. 

"Two  Lovers"  is  Goldwyn  Film  Title 

"Two  Lovers"  is  title  chosen  for 
the  last  of  the  Ronald  Colman-Vilma 
Banky  pictures  produced  by  Samuel 
Goldwyn,  and  based  on  "Leatherface." 


Reform  Body  Eyeing 
Baltimore  'Blue'  Fight 

(Continued   from   Page    1) 
itor    association,    says    he    does    not 
approve     of     his     members     opening 
Sundays    while    the    law    is    on    the 
books    forbidding    it. 


Eddie  Grainger  Returns 

Edmund  C.  Grainger,  Fox  sales 
executive,  is  back  in  New  York  fol- 
lowing a  long  trip  through  the  Mid- 
dle  West. 


Anna   Patterson   Here 

Anna  Aiken  Patterson,  publisher  of 
the  "Weekly  Film  Review"  of  At- 
lanta, is  in  New  York,  at  the  Astor 
for  about  a  week. 

Williard  C.  Patterson,  her  husband 
and  one  of  the  best  known  film  men 
in  the  South,  arrives  tomorrow. 


Celebrating   Hawks'   Recovery 

Wells  Hawks,  veteran  publicity 
man,  who  recently  was  discharged 
from  the  Brooklyn  hospital  where 
he  was  confined  since  his  collapse 
last  Decoration  Day,  will  be  host  to 
friends  next  Friday  at  a  party  cele- 
brating his  recovery.  On  the  com- 
mittee are  Harry  Hershfield,  Ed  E. 
Pidgeon,  Frank  J.  Hughes,  Bruce 
Gallup,  Walter  Kingsley,  Walter 
Eberhardt,  Neil  Kingsley,  Bide  Dud- 
ley,   Bennie   Holtzman. 


Saenger  Officials   In  N.   Y. 

Four  Saenger  officials  are  in  New 
York  conferring  with  Publix.  They 
are:  E.  V.  Richards,  L.  M.  Ash,  R. 
B.    Wilby   and   W.    H.    Gueringer. 


CaU 
WAFILMS,  Inc. 

Walter  A.   Futter,  Pres. 

for 

Library  Stock  Scenes 

New  York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 

Bryant    8181    1123    No.    Bronson    Ave. 


Stanley-Fox  Merger  1 
Denied  in  Philadelphii| 

(.Continued  from  Page  1) 
Stanley  only  a  short  time,"  sal 
Rossheim  who  was  elected  tl 
ceed  John  J.  McGuirk,  new  [ 
nan  of  the  Board  of  DirectorsI 
en  days  ago,  "and  you  can  s| 
nie  that  I  am  devoting  all  e 
gies  to  running  the  compan 
ts    present    lines." 


Viertel  to  Arrive  Feb 

Berthold  Viertel  who  has  Bi 
important  associate  of  Mairi 
hardt,  sails  from  Germany  Friq 
the  liner  Hamburg,  due  in  New 
Feb.  20. 


VERY    DESIRABLE    OFFIC 
SPACE   FOR   RENT 
Vault  accommodatioiis  and  Prejer 
room  on  floor — Inquire 

First    Division    Pictures,    Inci 
729   Seventh  Avenue  12tli  { 


« 


H 


OR  L  A  C  H  E 


II 


DELIVERY    SERVICE 

Trucks  leave  daily  from  Newr  York!! 
Trenton,  N.  J.,  PhUadelphia,  Pa.,  % 
inin|ton,     Del.,     Washington,    D.  I 
Baltunore,    Md.,    Richmond   and  Nl 
folk,  Va.  ! 

Overnight  Service  at  Exprest  Ratcii 

692  Eleventh  Avenue 
TeL   COLumbuB  3774         i 


§0  near  the  Ocean  it's  called. 

'JThelBrcakcrs       i' 

so  modem  in  eouipment  and  !' 

well  conducted  it  is  known  as 

one  of  the  \Vbrlds  finest  Hotels  i: 

fo  i, 

plan  a  Sqjoum  by  the  Sea  and  visit  ji 

Breakewi 


JOELHILLMAN 


ATLANTIC  CITY 

NEW  JERSEY 


WHEN  IN  WASHINGTON  VlSt 
HARVEY'S  RESTAtTRANT,  lltk  m 
PENNA.  AVES.  FAMOUS  SINCE  1« 


"WE  NEVER  DISAPPOINT" 


[PLOW  Fill 


}mi 


INCORPORATED 

220WEST42^-°STREE1 

NEW  YO R K 


PHONE-CHICKERINC    293 


ALLAN  A.LOWNES.  CEN.MCR 


J^eW' 


YORK 


record! 


"Put  'Sadie 
Thompson'  on 
your  list'* 

N.  Y.  Tribune 

"A  brilliant  picture" 

N.  Y.  World 

"A  stirring  drama" 

N.  Y.  Times 

"Simply  Great!" 

N.  Y.  News 

"Sends  Swanson  to  new 
[  flicker  heights" 

N.  Y.  Mirror 

"The    best    of    Gloria's 
already  accomplished 


career 


N.  Y.  Post 


^sk  about 
New  York  -Washington- 
Denver  -  New  Orleans- 
Buffalo  -San  Francisco- 
Minneapolls- 

learn  about  profits  from  them. 


UDI£^1+ib)s^PiO>l" 


eased  on  the  story  by  W.  SOMERSET  MAUGHAM 
Directed  by  RAOULWALSH 

Opened  atthe  RIVOLIUNITED 

ARTISTS  THEATRE  -  with  the 
biggest  SATURDAYand  SUNDAY 

business  i_n  history  of  house 
-it  should  —  ifs  that  kind  of 
a  box-office  picture  —  Is 
your  date  with  this  money- 
maker in  ? 


uinited  SArtist 

EACH     PICTURE   SOLD    INDIVIDUALLY 


icture 


N     MERIT    ' 


1 


THE 


jg^ 


DAILY 


Wednesday,  February  8,  I9I 


■Coast  Wire  Service 


Demonstrate  New  Lights 


ACADEMY  SPONSORS  TEST 
ON  INCANDESCENT  USE 


Major  demonstrations  of  the  value 
of  incandescent  lighting  are  made 
each  Wednesday  and  Friday  night 
at  Warners,  in  the  series  of  tests 
under  way  to  demonstrate  the  feasi- 
bility of  this  form  of  lighting  at  the 
studios.  The  Academy  of  M.  P. 
Arts  and  Sciences  is  sponsoring  the 
tests,  in  association  with  the  Ameri- 
can Society  of  Cinematographers  and 
the  Association  of  M.   P.   Producers. 

The  value  of  arc  equipment  em- 
ployed in  the  industry  is  between  $4,- 
000,000  and  $5,000,000,  according  to 
Frank  Woods,  secretary  of  the  Acad- 
emy. 

Individual  cinematographers  are 
making  daily  tests,  with  lamp,  equip- 
ment and  film  manufacturers  coop- 
erating. 

Following  these  preliminary  tests 
and  demonstrations  there  will  be  a 
week  of  major  demonstrations,  exhi- 
bitions and  conferences,  together 
with  exhibits  of  improved  apparatus, 
equipment,  etc.,  conducted  by  the 
Academy,  commencing  Monday,  Ap- 
ril 2,  1928.  This  exposition  will  pre- 
cede the  convention  of  the  Society 
of  M.  P.  Engineerj,  which  will  be 
held  during  the  week  commencing 
April  9,  at  academy  headquarters. 

Bailey  Made  Casting  Director 
Rex  Bailey  has  been  appointed 
FBO  casting  director  succeeding  Jack 
Votion,  recently  resigned.  Pandro 
Berman  has  been  appointed  assistant 
to  Randolph  Bartlett,  title  and  film 
editor. 


Novelties 

William  Wilkerson  is  mak- 
ing a  series  of  one  reel  novelty 
comedies.  Joe  Pasternak,  long 
with  Paramount  as  assistant 
director,    will    produce. 


GEORGE  JESSEL  SIGNS 
CONTRACT  WITH  GOTHAM 


Sam  Sax  has  placed  George  Jes- 
sel  under  contract  to  star  in  two 
pictures  for  Gotham.  This  is  the 
latest  development  in  this  rapidly- 
growing    Gotham    orgalnization. 

Jessel  will  first  appear  in  "United 
States   Smith"  by  Gerald   Beaumont. 


Keith-Albee  Opening 
Fan  Information  Bureau 

Cincinnati — Offices  of  Keith-Albee 
in  the  Palace  theater  building  are  be- 
ing extended  to  an  entire  floor,  and 
an  innovation  is  the  establishment  of 
a  general  bureau  of  information  for 
the   benefit  of  the  public. 

For  this  purpose  a  private  tele- 
phone will  be  maintained,  and  an 
operator  will  be  on  duty  day  and 
evening,  to  answer  requests  for  in- 
formation concerning  the  programs  at 
the  various  theaters  controlled  by 
Keith  -  Albee  -  Harris  -  Libson  - 
Heidingfeld  interests.  No  questions 
will  be  considered  too  trivial  or  diffi- 
cult to  answer,  concerning  any  avail- 
able information  on  players  appearing 
in  current  pictures.  Keith-Albee  has 
taken  over  the  Gifts  from  Frankel 
Brothers. 


Bomb  Plot  at  Cleveland  NippeiP  f 

Cleveland — Harland  Holmden,  bur 
nes  agent  for  the  operators'  unif 
discovered  a  dynamite  bomb  attail 
ed  to  the  motor  of  his  automoM 
which  had  been  placed  there  while  l' 
car  had  been  in  an  East  Clevelall 
garage.  Detectives,  called  to  detal 
the  bomb,  a  device  composed  of  fl 
eight-inch  sticks  of  dynamite,  stat 
it  was  of  sufficient  strength  to  ij 
Holmden  and  wreck  the  surroundi* 

buildings.         

Causes   Chillicothe   Fire 

Chillicothe,  Mo. — Fire,  declared  \ 
be  of  incendiary  origin,  caused  dai 
age   of  $35,000  at  the   Hubbell. 


To    Direct    Milton    Sills 

George  Fitzmaurice  is  to  direct 
'The  Barker,"  starring  Milton  Sills 
for  First  National. 


Paramount   Signs   Kent 

Paramount  has  signed  Arnold  Kent 
to  a  long  term  contract. 


O'Donnell  with  Security 
Cleveland — E.  J.  O'Donnell,  for- 
merly with  United  Artists  in  Chicago, 
is  now  special  sales  representative  in 
Ohio  for  Gotham.  Gotham  pictures 
are    distributed    by    Security. 

Hanaphone    is    Demonstrated 

Loraine,  O.— Hanaphone  synch- 
onization  device  had  its  first  offi- 
cial demonstration  here  at  the  Tem- 
ple where  it  opened  Feb.  Sth,  for  one 
week.  Hanaphone  is  a  device  offer- 
ing talking  movie  acts,  and  is  dis- 
tributed in  Ohio  by  the  Fischer  Film 
Exchange.  The  first  demonstration 
was  successful,  according  to  J.  Solo- 
mon of  the  Temple.  A.  H.  Fischer  is 
sales   manager   of    Hanaphone. 


M-G-M  Gets  Nils  Asther 
M-G-M     has     completed     arrange- 
ments   with    United    Artists    to    take 
over    Nils    Asther's    contract    which 
still  has  a  year  to  run. 


To  Produce  "Four  Walls" 

M-G-M  has  purchased  "Four 
Walls"  by  Dana  Burnet,  in  which 
George  Abbott  will  play  a  featured 
role.  The  director  has  not  yet  been 
selected. 


Brent  With  Menjou 

Evelyn  Brent  has  been  assigned  to 
the  lead  opposite  Adolphe  Menjou  in 
"Super  of  the  Gaiety."  Hobart  Hen- 
ley will  direct. 


JACKSON  FILM  STUDIO 

17S  X  220 
at   Jackson   &   Westchester  Aves., 
Bronx. 
Directly  at  Subway  Station.     A  Long 
or     short     term     lease.      Immediately 
available    with    equipment.      Moderate 
Rental. 

R.   TELFAIR   SMITH.   Inc. 
11    East   10th   St,        STUyvesant  2081 


A     GUIDING    SIGN 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood,  California. 

When  on  your  next  trip  to  Southern  CaUfornia,  make 
this   famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los   Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


i 


Get  the  girls  and^ 
you  get  them  all 


-ritf 


GOTHAM'S  latest  box 
office  bet  is 

'tdedic.a.tsd 

TO  THt- 

TODW 


iflRGINIMttCORBIN 

W  aa  all  siav  cast  of  screen,  favoi  r . 
including 

Donald  Keith, 
Jane  Winton, 
Forrest  Stanley, 
Maude  Fulton  & 
Johnnie  Walker 


Released     .     .     Now! 
Exchanges  Everywhere 

LUMAS  FILM  CORPORATION 

Sam  Sax,  Pres.        Bud  Rogers,  Vice-PM«' 
1650  Broadway,  New  York 


Foreign  Rights : 

British  &  ConXinevitoX 

Trading  Co.,  Inc. 


Be 
«( 


« 


I 


^NEWSPAPER 


ALL  THE  NEWS 
ALL  THE  TIME 


llXLIII    No.   34 


Thursday,  February  9,  1928 


Price  5  Cents 


)!tar  Values 

v:RSONALITIES  win  never 
i>e  their  hold  on  the 
ublic.  Time  may  rear  new 
liigh  in  the  public's  favor, 
e  individual  drawing  card 
has  and  always  will  make 
rcatest    dent    at    the    box- 


us,  there  appears  no  room 

jument.     Eminent  authors 

i.id  their  chance,  directors 

had    series    labeled    after 

1  only  to  meet  with  varied 

at  the  till,  but  over  the 

criod    of   years    that   pic- 

iave  clicked  with  the  pic- 

i  rs  it  is  the  starring  per- 

y    that    nabs    the    biggest 


A  Story— True 

ichtman,  who  knows  his  mo- 
cture  onions,  told  us  a  Httle 
esterday.  He  was  dickering 
ireral  fihn  buyers — tough  boys. 
ng  and  batthng  over  the  price 
,   the   usual   buyer   and   seller 

Said  Lichtman : 
e  you  fellows  ever  stopped  to 
what  this  industry  would  be 
personalities.  What  would 
mean  without  Fairbanks, 
d,  Chaplin,  Talmadge,  Grif- 
I  others?" 

argument    ended    there.       Of 
it     would.       Lichtman     was 


n. 


ntally,  we  spent  an  interest- 
hour  in  the  realm  of  higher 
.atics.  Went  over  some  of 
(sses  on  the  current  United 
group.  Percentage  bookings 
ae  of  them.  For  instance,  we 
ed: 

in  many  towns,  "Sorrell   and 
ooked  for  one  week,  has  been 
three. 

Gloria's    "Sadie    Thompson" 
a  land  office  business — even 
;xtent  of  surprising  the  folks 
ed. 

My  Best  Girl,"  "The  Dove," 
i.rabian  Knights"  and  Doug's 
)"  are  keeping  Joe  Schenck's 
ping  department  in  a  merry 
ey  whirl.  Yessir,  they're  do- 
well. 


ax  and  Gotham 


\v 


u 


e< 
t^ 


e  Jessel  signs  with  Gotham 
pictures.  Typical  of  the  op- 
of  this  company.  Building 
(Continued    on    Page    2) 


PARLEY  DECISION  HOLDS  UP 
ACTION  ON  PARAMOUNT  ORDER 


FOX  niN  PUNS  WOUD 


Plans  for  a  theater-building  pro- 
gram in  principal  capitals  of  the 
world  are  announced  by  Clayton  P. 
Sheehan,  foreign  manager  of  Fox 
Films,  who  sails  Feb.  11  for  a  three 
months'  tour  of  South  America. 

Sheehan  stated  it  is  the  settled 
policy  of  Fox  Films  to  support  in- 
dependent exhibitors,  but  wherever 
Fox  pictures  are  not  getting  proper 
representation,  the  corporation  will 
build  theaters  in  foreign  capitals,  as 
in  the  key  cities  of  the  United  States. 

Besides  planning  new  construction, 
Sheehan  will  make  a  survey  of  the 
changing  tastes  of  South  American 
audiences.  They,  too,  are  losing  in- 
terest in  western  pictures,  he  finds, 
whereas  films  like  "7th  Heaven"  and 

{Continued    on    Page    2) 


MORE  PUBLIX-SAENGER 
THEATERS  EOR  CAROLINA 


Extension  of  the  Publix-Saenger 
theater  building  and  acquisition  pro- 
gram will  probably  develop  as  a  re- 
sult of  meetings  between  E.  V.  Rich- 
ards. R.  B.  Wilby,  L.  M.  Ash,  W. 
H.  Gueringer  and  officials  of  Publix. 

Those  familiar  with  the  South  are 
(Continued    on    Page    2) 


Hearings  Feb,  15 

Wash.  Bur.  of  THE  FILM_  DAILY 
Washington  —  Hearings  on 
the  Brookhart  bill  tentatively 
are  scheduled  to  open  Feb.  15, 
but  there  is  a  possibility  that 
the  interstate  commerce  com- 
mittee will  be  unable  to  reach 
the  measure  until  one  or  sev- 
eral days  later.  This  depends 
on  the  progress  made  in  the 
Walsh  utilities  measure,  which 
has  precedence  over  the  Brook- 
hart  bill.  Sen.  Watson,  chair- 
man of  the  interstate  com- 
merce committee  has  assured 
Sen.  Brookhart,  the  latter  re- 
cently said,  that  his  bill  would 
be  taken  up  after  the  Walsh 
measure. 


Bingham  ton,  N.  Y.  Sunday 
Opening  Ordinance  Vetoed 

Binghamton,  N.  Y. — Declaring  the 
alleged  manner  in  which  the  ordi- 
nance providing  for  Sunday  opening 
here,  to  be  "unethical  and  of  ques- 
tionable propriety,"  Mayor  Boyd 
vetoed    the    ordinance. 


^'Trailof '98"  for  Aster; 
"Rose  Marie"  for  Capitol 

M-G-M's  new  special,  "The  Trail 
of  '98,"  is  to  follow  "The  Enemy" 
at  the  Astor,  opening  in  about  a 
month.  "Rose  Marie"  is  to  open 
Feb.    11    at   the    Capitol. 


Only  Few  Days  Held  Needed 
For  Agreement  on  Contract 


Chicago — Sessions  on  the  contract  are  being  continued  by  ex- 
hibitors. Committee  members  are  R.  R.  Biechele,  Kansas  City, 
Ben  Berinstein,  Los  Angeles,  and  H.  A.  Cole,  Dallas. 


Only  a  few  days  will  be  required 
for  agreement  in  principle  on  the 
remaining  clauses  of  the  new  uni- 
form contract  when  the  joint  meet- 
ings are  resumed  Feb.  IS,  at  Chi- 
cago, it  is  anticipated.  Fifteen  of 
the  22  clauses  were  agreed  upon 
when   adjournment   was  taken. 

The  adjournment  was  made  to  give 
committee    members    opportunity    to 


rest,  after  the  strenuous  day  and  night 
sessions,  and  to  enable  distributors 
and  exhibitors  to  check  up  on  prog- 
ress made  to  date.  Exhibitors  re- 
mained in  Chicago.  R.  F.  Woodhull, 
M.P.T.O.A.  head,  who  rotated  with 
R.  H.  Cochrane  of  Universal  as 
chairman,  without  vote,  has  returned 
to  New  York,  as  have  distributor 
members   of   the   committee. 


Trade  Commission  Action 

Seen  Depending  on  Bills 

to  Ban  Block  Booking 

Washington  Bureau  of  THE  FILM  DAILY 

Washington — Wrestling  with  the 
problem  of  what  to  do  on  the  ac- 
tion of  the  Trade  Practice  Confer- 
ence held  in  October,  the  Federal 
Trade  Commission  has  permitted  its 
cease  and  desist  order  against  Para- 
mount to  lie  quiescent.  Meanwhile, 
however,  the  commission  has  under 
consideration  Paramount's  offer  to 
comply  with  the  agreements  made  at 
the  Trade  Practice  Conference  in- 
cluding the  six  points  compromise  on 
block  booking,  and  other  dictums  of 
the  parley. 

Action  on  the  cease  and  desist  or- 
der is  expected  to  be  taken  in  the 
near    future. 


TIFEANY-8TAHL  CEHING 
SET  FOR  NEW  SCHEDULE 


Production  has  almost  been  com- 
pleted by  TifTany-Stahl  on  the  cur- 
rent schedule,  states  Edward  J. 
Smith,  general  sales  manager,  and 
M.  H.  Hoffman  is  now  in  Hollywood 
getting  set  for  the  36  productions  for 
the  new  season. 

Three  productions  for  the  com- 
pany's new  third  dimension  process 
are  set,  and  a  second  series  of  24 
Color  Classics  for  next  year  are  well 
under  way.  The  exchange  system 
created  in  the  last  year  has  been  per- 
fected, and  throughout  the  organiza- 
tion Smith  reports  there  is  a  con- 
fidence that  the  company  is  facing 
its  biggest  year. 


EXPECTS  FRENCH  QUOTA 
TO  BOLSTER  INDUSTRY 


A  quota  in  France  is  certain  and 
while  it  may  not  result  in  the  produc- 
tion of  quality  pictures,  it  will  at  least 
serve  to  draw  to  the  French  indus- 
try the  friendly  co-operation  of  bank- 
ers. This  will  result  in  the  elimina- 
tion of  many  of  the  unimportant  or- 
ganizations in  the  field  and  bring 
(Continued    on    Page    2) 


THE 


-.^gg^ 


PAILV 


Thursday,  February  9, 


roL  XLIII  No.  34   Thursday,  Feb.  9, 192B   Price  5  Cents 


lOHN  W.  UICOATE 


Publlsner 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Iiic  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  U.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
tecond  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
tlO.OO  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737  4738-4739.  Cable  address:  Filraday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichthildbuehne,     Friedrichstrasse,    225. 


Financial 


Am.  Seat.  Vtc.  .  .  . 
♦Am.  Seat.  Pfd... 
•Balaban  &  Katz.. 
*Bal.  &  Katz  Vtc. 
tCon.  Film  Ind.  .  . 
tCon.  Film  Ind. Pfd. 
Eastman  Kodak  .  . 
*East.  Kodak  Pfd. 
*tFilm  Inspection  . 
First  Nat'l.  Pfd.. 
tFox  Film  "A"  .  . 
tFox  Theaters  "A". 
*Intern'l  Project.  . 
ttKeiths    6s    46     .  . 

Loew's,    Inc 

ttLoew's  6s  4Iww. 
tt  Loew's, 6s41x-war. 

M-G-M    Pfd 

*M.  P.  Cap.  Corp. 
Pathe  Exchange  .  . 
tPathe  Exch.  "A". 
tTPathe  Exch.  7s37. 
Paramount  F-L  .  . 
•Paramount  Pfd.  . . 
TtPar.Bway.5J^s51. 

♦*Roxy     "A"     

**Roxy  Units  .... 
**Roxy  Common  .  . 
**Skouras  Bros.  .  . 
Stan.  Co.  of  Am.  . 
tTrans-Lux  Pictures 
**United  Art.  Com. 
••United  Art.  Pfd. 
*tUniv.  Pictures  . 
•Univ.  Pict.  Pfd.. 
tWarner  Bros.  .  .  . 
Warner  Bros.  "A". 


39^ 


IS-^ 

23/8 

168K 


109 
80^ 
20 

100  " 

60^ 
108 
10154 

25K 

'm 

10% 
61 
US'A 

ibiii 

26 
30 

6 
40 
48 -^ 

3% 
15 


iS7A 
24^3 


23K  .... 

9»H  .... 

15%  1,300 

24H  2,100 


•Last  Prices  Quoted    •*Bid   and   Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


Low 

39J/S 


18!^ 
23 
166.^ 


109 
805^ 

i66" 

58J4 
107% 
101 

255% 

'2" 

55K 
112J4 

loiji 

25 
28 

5 
38 
48 

3% 
14 
80 


14% 
23% 


Close 

39% 
48 
67% 
7354 

isyi 

23 
167 
129% 
4% 
109 

80'^ 

20 

10 
100 

59% 
108 
101 

25J4 

8 

2 

9 

57 

114H 

121M 

lom 


4854 
3% 


Sales 

500 


200 
700 
700 


300 
900 
500 

'"(, 

4,600 

5 

4 

300 

7",s66 

6,000 

26 

15,000 


200 


NC)TE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley   in   Philadelphia. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,    New  York  City 
Phone  Penn.  3580 


Star  Values 

{Continued   from   Page    1) 

up  an  organization  geared  to  turn  out 
box-office  pictures  of  significant  im- 
portance to  the  exhibitor  because 
they  are  made  at  a  figure  well  within 
the  confines  of  reason  and  sold  at  a 
price  which  makes  profits  something 
more  tangible  than  a  phantom. 

Making  the  best  pictures  at  any 
cost  is  not  nearly  so  economically 
right  as  making  good  pictures  at  the 
right  cost.  Something  not  every  out- 
fit in  this  business  has  learned — even 
at  this  late  day. 

KANN 


Expects  French  Quota 
to  Bolster  Industry 

(.Continued   from   Page    1) 

Stability  to  the  industry  which  will, 
in  turn,  pave  the  way  towards  perma- 
nent success  as  a  producing  nation. 
These  are  the  opinions  of  Frederic 
de  la  Roziere,  a  member  of  the  board 
of  directors  of  the  Societe  Generale 
de  Film,  producers  of  "Napoleon" 
and   Joan   of   Arc." 

The  exact  form  of  the  quota 
in  its  details  is  as  yet  undecided,  he 
stated  yesterday.  A  general  election 
will  be  held  in  France  in  May  and  at 
present  therefore  legislators  are 
turning  their  attention  to  the  forth- 
coming campaign.  The  trade  gen- 
erally anticipates,  however,  that  the 
quota  will  go  into  effect  about 
Sept.    1. 

"There  are  too  many  companies  in  France 
and  generally  throughout  Europe,"  believes  de 
la  Roziere.  "I  anticipate  that  when  the  sift- 
ing process  completes  itself,  about  ten  sub- 
stantial companies  will  be  found  in  Europe. 
This  will  transpire  in  the  ne.xt  three  years. 
Then  I  believe  you  will  find  a  European  bloc 
formed  with  the  outstanding  units  in  each 
country;  England,  France,  Russia,  and  Ger- 
many   allied    on    a    mutually    co-operative    plan. 

"The  attitude  of  the  United  States  to- 
ward this  development  i?  important.  I  think 
a  closer,  friendly  co-operation  between  the 
factors  in  your  country  and  the  countries 
abroad  is  advisable.  Not  a  co-operatinn  that 
involves  money,  but  an  understanding  through 
which  European  producers  may  secure  sound 
advice  and  suggestion.  It  is  the  only  way 
through  which  a  bitter  trade  war  can  be 
averted.  After  all,  if  Europe  is  successful  in 
its'  production  activities  to  the  extent  of  plac- 
ing eight  or  ten  pictures  in  the  American 
market,  there  would  and  could  be  no  cause 
for  complaint." 

"Joan  of  Arc,"  Societe  Generale's 
latest  picture  is  now  being  cut  and 
titled  and  will  be  ready  for  the  mark- 
et in  March.  Reports  from  Paris 
yesterday  declare  that  Societe  Gen- 
erale has  arranged  with  the  Alliance 
Cinematographique  Europeene  to  dis- 
tribute "Joan"  and  "Gentlemen  at 
Arms"  in  France,  Switzerland  and 
Belgium.  The  latter  company  is  a 
subsidiary  of  Ufa.  In  Germany  and 
Central  Europe,  Ufa  will  handle 
these  two  pictures.  .\  working  agree- 
ment covering  French  distribution 
with  the  A.  C.  E.  on  future  product 
has   been    perfected. 


Photographers'  Banquet  Tonight 

First  annual  l)anquet  of  the  Inter- 
national Photographers  of  the  M.  P. 
Industry  is  to  be  held  tonight  at  the 
Army  and  Navy  Club,  New  York.  A 
big  turnout  has  been  assured,  accord- 
ing to  Ray  Foster,  chairman  of  the 
entertainment  committee. 


DAn.Y  TIPS  vmiCH  MEAN  DOUAOS  FOC  SHOWMEN 


"Two  Arabian  Knights" 
(United  Artists) 

Flooded  the  city  with  summons 
drawn  up  in  legal  form,  concluding 
with  the  statement:  "Failure  to  ap- 
pear in  answer  to  this  summons  will 
mean  the  loss  of  an  opportunity  to 
laugh  at  the  season's  funniest  com- 
edy. It's  the  story  of  what  happened 
after  two  buddies  escaped  from  a 
German  prison  camp  and  found  them- 
selves in  Arabia.  The  war's  left  out, 
the  laughs  left  in,  and  the  thrills 
piled  on." — Pat  McGee,  Criterion, 
Oklahoma    City,    Okla. 

"The  Wagon  Show" 
(First  Nafl) 
Gave  the  lobby  a  circus  atmosphere. 
A  24-sheet  was  posted  on  a  canvas 
board  and  placed  just  underneath  the 
front  part  of  the  marquee.  Two  3x8 
cloth  banners  were  placed  on  each 
end  of  the  marquee;  the  banners  con- 
taining the  following  copy,  "Main 
Entrance — Ken  Maynard  In  'The 
Wagon  Show'."  And  in  one  corner 
of  the  banner  was,  "Hey  Folks:  The 
Big  Circus  is  in  Town.  His  Latest 
and  Greatest  Picture."  —  Clayton 
Turnstill,   Sugg,    Chickasha,    Okla. 

Fox  Plans  World 

Building  Program 

{.Continued    from    Page    1) 

"What  Price  Glory"  are  coming  into 
vogue.  He  says  that  Janet  Gaynor 
and  Charles  Farrell  are  the  reigning 
screen  favorites  of  all  South  Amer- 
ica. 

Sheehan,  who  directs  the  activities 
of  the  162  foreign  offices  of  Fox 
Films,  will  on  the  present  tour  cover 
Brazil,  Uruguay,  Argentina  and  Chile. 

More  Publix-Saenger 
Theaters  for  Carolina 

(Continued  from  Page  1) 
of  the  opinion  that  economically 
North  Carolina  offers  better  oppor- 
tunities for  theater  expansion  than 
any  other  state  in  the  entire  South- 
ern tier.  The  road  situation  is  espe- 
cially satisfactory  and  crops  are  re- 
ported   to    be    excellent. 


Big    A.M.P.A.    Lineup 

.■\  five-act  bill  is  scheduled  for  the 
A.M.P.A.  luncheon  today.  V.  E. 
Meadows,  beauty  specialist,  will 
demonstrate  with  the  help  of  a  living 
model.  After  that  it  shouldn't  be 
necessary  to  mention  the  rest  of  the 
bill.  However,  Joe  Fliesler  will  give 
his  highbrow  lecture  on  the  Little 
Theater  Movement  Moving  Just  a 
Little.  James  Wingate  of  the  state 
Censor  will  tell  secrets  of  the  censor- 
ing trade;  S.  W.  Harland-Edgecumbe 
talks  on  the  foreign  angle,  and  Patsy 
Ruth   Miller  will  be  just  herself. 


TO-LET 
FLOORS  &  OFFICES 

VAULT  ACCOMMODATIONS 

218  WEST  42  ST. 


m 


Simmons  "Telegraph" 
Editor;  Cruikshank  G< 

Michael  L.  Simmons  Monday  ; 
ceeds  Herb  Cruikshank  as  moi 
picture  editor  of  "The  Morning  T 
graph,"  New  York.  Cruikshank  lea 
Sunday  for  Hollywood  on  an  assi 
ment  for  several  screen  publicatic 
accompanying  his  wife,  Reg 
Crewe,  former  associate  editor,  i  j 
who  will  write  a  syndicated  colu: 
for  Hearst's  International  News  S 
vice. 


I 


Tryon  Slogan  Chosen 

"No  Misfits  with  a  Tryon"  st 
mitted  by  C.  W.  Crawford,  Ge 
Washington,  D.  C,  was  chosen  as  t 
best  title  in  a  competition  conduct 
by  Universal  for  a  slogan  for  Gle 
Tryon  pictures. 


I  If  You  Are  in  the « 


Market   for    Any    Kind   of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US   AND    SAVE 
MONEY 

SEND    FOR   OUR   PRICE   LIST 

UIILCOd^HByS 

▼▼  no  VM^^t   i?'*Sf_N<*"' Vork.N.y.* 

,  Phone   Penna.    0330  , 

Motion    Picture    Department    ! 

U.   S.   and   Canada  Agents  for  Debrie  '| 


Unbiased    Independen 

REVIEWS     j 

on  all  !| 

FEATURES  and 
SHORT  SUBJECTS 

Produced  in  Great  Britain  > 
appear  regularly  in 

THE  DAILY 
FILM  RENTER 

edited  by 
ERNEST  W.  FREDMAN 

Published   in    London 
Circulates  Everywhere 

SUBSCRIBE  TODAII 

Send  115.00  for  One 

Year's  Subscription 

to  the  Publisher 

58,  Great  Marlborough  Street 
LONDON  ENGLAND 


""I!    7—- —- ^-^-T» 


Announcing 
To   The  Screens   Of  America 

An  Unusual 
Cinematographic  Achievement 

The  Passion  of 


Joan  of  Arc 


A  CARL  DREYER  PRODUCTION 

of 

Societe  Generale  De  Films 

Paris,  France 


n 


THE 


DAILY 


Thursday,  February  9, 


Coast  Wire  Service- 


Arranging  FBO  Schedule 


LE  BARON  CONFERRING  ON 
WESTERNS  AND 


With  the  FBO  feature  already  an- 
nounced, William  Le  Baron  now  is 
conferring  with  Robert  N.  Bradbury, 
supervisor  of  westerns,  on  the  num- 
ber of  westerns  to  be  produced  by 
the  company  for  1928-29  release,  and 
also  is  arranging  the  schedule  of 
comedies   and  other   shorts. 

Four  pictures  classed  as  super-spe- 
cials, 26  Gold  Bonds  and  six  pic- 
tures starring  the  dog,  Ranger,  are 
on  the  program.  Equipment  soon  is 
to  be  installed  for  the  production  of 
pictures  using  the  talking  film  de- 
vice, Kinegraphone. 


"Give  and 

"Give      and 
picturization     of 
successful    stage 


Take"   Started 

Take,"      Universal's 

Aaron     Hoffman's 

play,    was    put    into 


production  this  week  by  Universal  at 
Sacramento.  The  company,  headed 
by  Wilh'am  Beaudine,  as  director, 
started  work  by  filming  scenes  in 
one  of  .the  large  canning  plants  lo- 
cated on  the  banks  of  the  Sacramen- 
to River.  George  Sidney  and  Jean 
Hersholt  head  the  cast.  Others  in 
the  company  are  George  Lewis, 
Sharon  Lynn,  William  Orlamond, 
Billy  Ffaney  and  Les  Bates.  Harry 
O.  Hoyt  adapted  the  play.  The  pic- 
ture is  under  the  supervision  of  Jul- 
ius  Bernheim. 


"4  Sons"  Lauded 

Hobart  Bosworth  was  mas- 
ter of  ceremonies  at  opening 
of  "Four  Sons"  at  the  Carthay 
Circle,  where  it  was  enthusi- 
astically   acclaimed. 


Baggott  Starting  Direction 
of  Tiffany-Stahl  Picture 

King  Baggott  is  starting  direction 
of  "The  House  of  Scandal"  for  Tif- 
fany-Stahl. In  the  cast  are:  Dorothy 
Sebastian,  Pat  O'Malley  and  Harry 
Murray. 


Now  "The  Big   Noise" 

"The    Headliner,"    new    First 
ional  release,  has  been  retitled  ' 
Big  Noise." 


Na- 
The 


New  Comedy  Constructor 

Robert     Eddy     has     joined     Para- 
nount    as    a   comedy   constructor. 


Fibn  Exports  Increase 
11,000,000  Feet  in  1927 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Increase  of  11,000,- 
000  ft.  in  the  total  of  films  exported 
in  1927  as  compared  with  1926  is 
shown  by  figures  of  the  Dept.  of 
Commerce.  Total  shipments  are 
placed  at  231,995,018  ft.,  against  220,- 
627,206  ft.  in  1926.  The  1927  ex- 
ports were  the  heaviest  since  the 
record  breaking  total  of  273,000,000 
ft.   in    1919. 

Shipments  of  positives  were  222,- 
546,067  ft.  valued  at  $5,775,730, 
against  214,026,620  ft.  valued  at  $6,- 
395,923  in  1926.  Negative  shipments 
amounted  to  9,448,951  ft.  valued  at 
$1,455,519,  against  6,600,586  ft.  val- 
ued at  $1,334,960.  In  addition  there 
were  exports  of  raw  stock  of  49,514,- 
121  ft.  valued  at  $1,354,236,  against 
41,437,050    ft.    valued    at    $1,033,207. 

Leading  markets  for  American 
films  in  1927  were  Australia,  Argen- 
tine, Brazil,  the  United  Kingdom, 
and   Canada,  in   the  order   named. 


Douglas  Shearer  Signed 

Douglas  Shearer,  brother  of  Nor- 
ma Shearer,  has  signed  a  special  con- 
tract as  "trick"  cameraman  with 
M-G-M    organization. 


^^^-•~ 


^ 


NNO  UNCEMENTi 


7 


has 


T-S  Sigrns  Lonergan 

Philip      Lonergan,     scenarist, 
been  signed  by  TifTany-Stahl. 

Sherman  Cast  in  "The  Whip" 

Lowell  Sherman  has  been  cast  as 
the  heav-y  in  "The  Whip,"  First  Na- 
tional production  which  John  Fran- 
cis  Dillon   is   directing. 


Starting    New    Color    Classic 

Hans  Reinhard  is  starting  the  sec- 
ond TifTany-Stahl  Color  Classic,  "The 
Romance   of   a    Cameo." 


Preparing    "Dolorofo" 

Jack  Natteford  is  preparing  Ar- 
thur Gregor's  story,  "Dolorofo,"  ten- 
tatively scheduled  as  an  Eve  South- 
ern  starring  vehicle. 


MARJORIE 

MOSE 


GEORGES 


AND 


FONTANA 


Clara    Bow    Under    Knife 

Clara  Bow  is  slated  for  an  appen- 
dicitis operation  some  time  this  week. 


Ray's    Next   "Thief  in   Dark" 

Albert  Ray's  next  picture  will  be 
"A  Thief  in  the  Dark,"  an  original 
he  wrote  in  collaboration  with  Ken- 
neth Hawks.  In  the  cast  are  George 
Meeker,  Gwen  Lee  and  Marjorie 
Beebe. 


Jobyna    Ralston   Cast 

Reginald  Barker  has  cast  Jobyna 
Ralston  opposite  Douglas  Fairbanks, 
Jr.,  in  "Power,"  which  he  is  direct- 
ing  for   TifTany-Stahl. 


will  begin  a  LIMITED 
engagement  at  the 
CLUB  MIRADOR  on 
Monday,  February  13th 
appearing  in  iheir  sen- 
sational costume  success 

EL  TANGO  TRAGICO 

with  a  supporting  cast 
of    sixteen     people 

Advance  Reservations  Are  Advisable 


Club  Mirador 

515/   ST.    at   SEVENTH    AVE. 


Telephones 
Circle  4983-5106 


Where  Smart  Film  Folk  Gather 


Margaret  Mann  En  Route 

Margaret  Mann,  60-year  old  ' 
derella,"  who  emerges  from  obs 
ity  to  a  front  rank  among  pla 
by  her  work  in  "Four  Sons,"  h 
route  to  New  York  for  opening  oil 
picture  Monday  at  the  Gaiety,  • 
Movietone    accompaniment. 


Florence  L.  Strauss  Leaves  for  C 

Florence  L.  Strauss,  scenario  edj 
for  First  National  Pictures,  has 
for  the  company's  studios  at  I| 
bank.  She  will  confer  with  pro(l 
tion    officials    on    stories    for    19281, 


What's  the  use  o 
arguing  about 


I  It  II 


rue- 

"good   old  fASHIONE 

THE  FLAPPER, 
Of  TODAY 


,|P,I 


13 


KNm 

if  JAodCTiA.J'^aids.jaethxid?  an,d  J'lordlt.  ,'  " 


§e;(leUe  of  Superb  Screerb  lim 

INCLUDING- 

VffiGmiALSECORBIN 

cJoKnn.ieWalk.er' 
forrest  Stanley 


Jane  Wmiorvj 
Donald  KenK 
j^aude  FuUoTv 

OIRECTtMfll 
EHI.E 

KENTOf* 


It's  BOX  OFFICE 
It's  READY  NOW! 


Exchanges  Everywhere 

LUMAS  FILM  CORPORATION! 

Sam  Sax,  Pre*.      Budd  Roger»,  Vice-PrM 
1650  Broadway,  New  York 


Foreign  Rights : 

British  &  Continental 

Trading  Co.,  Inc. 


s^NEWSPAPER 
fFILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


XLIII    No.  35 


Friday,   February   10,   1928 


Price  5  Cents 


Clooperative 

bW   YORK  independents 

ware  in  serious  mood  these 

Idays.     Meetings   on   regu- 

ith  Aaron  Sapiro.    Know 

Organizer   of   many    co- 

ives,  a  lawyer  well  ground- 

!  the  fundamentals  of  eco- 

utually  protective  associa- 

being  discussed.    Recog- 

1  that  the  chains  with  their 

s  buying   power    must   and 

1    secure  preferential  treat- 

t  the   independent   circuits 

;  sert  their  situation  can  be 

lequately  and  with  injury 

1  le.      Interesting.     A   new 

safe,  sane  and  construc- 

n  a  multi-angled  and  per- 

;  I  competitive   condition. 

In  Writing 

t   the    salesman    to   write    it   in 

-  ract  and  avoid  trouble." 

jan    taken    to    its    bosom    by 

T.O.    of   Western    Pennsyl- 

)ut     ample     enough     to     be 

far  and  wide  by  all  who  sign 

.   for   film   service.      So   that 

be  letter  perfect  we  would 

lut  be  sure  the  duplicates 
^  with  the  copy  that  goes  to 
'  office." 

rrymore,  the  Elder 

fixing  the  credit  spotlight  on 
performer.  Only  a  few  days 
me  two  of  the  outstanding 
inces  of  the  year:  Lionel 
re  as  the  deformed,  but 
us  soldier  in  "Drums  of 
lid  as  the  fanatical,  Heaven- 
cleanser  of  human  souls  in 
Thompson."  Far  afield  in 
ipe,  each  role  is  magnificent 
ked  by  a  true  touch  of  his- 
enius.  Your  audiences  long 
c  ember  Barrymore. 

Showmanship 

ne  phase  of  service  to  the  pub- 

^- A  theaters    in    Cincinnati    will 
day  and  night  telephone  in- 
1    service.    No   questions    too 
answer,  is  the  general  plan. 
1.     It  carries  the  public  re- 
ork  which  the  Middle  West 
bei    plugging    consistently    for 
'"1  ears  into  more  comprehen- 
nnels.      Suitable    anywhere. 
KANN 


COMMISSION  ACTION  HINGES 
ON  BLOCK  BOOKING  BILLS 


K  SAHSFIED  MIH 
PAST  VHR'S  IGIMIES 


Los  Angeles — Satisfaction  with  the 
activities  of  the  M.  P.  Producers 
Ass'n  was  expressed  by  Will  H. 
Hays  at  the  annual  meeting,  with 
Cecil  B.  De  Mille  selected  new  presi- 
dent of  the  organization.  New  vice 
presidents  are:  Watterson  R.  Roth- 
acker,  Henry  Henigson,  Fred  W. 
Beetson. 

Fred  W.  Beetson  was  elected  presi- 
dent of  the  Central  Casting  Corp. 
at  meeting  of  its  directors,  which 
followed  the  producer  association 
meeting.  Its  activities  also  were 
praised  by  Hays.  William  R.  Fraser, 
and  Irving  Thalberg  were  named 
vice  presidents  and  Sol  Wurtzel, 
treasurer. 


nta) 
iiati 
lal  • 
2   ic 

)ns 


TRANS-ATLANTIC  MOTION 
PICTURES  DEMONSTRATED 


Trans-Atlantic  television  was  dem- 
onstrated Wednesday  when  a  man 
and  woman  sat  before  an  electric 
eye  in  a  London  laboratory  and  a 
group  of  people  in  a  darkened  cellar 
at  Hartsdale,  N.  Y.,  watched  them 
turn  their  heads  and  move  from  side 
to  side.  The  demonstration  was  made 
by  the  Baird  Television  Development 
Co.  of  London. 


Free  of  Debt 

For  the  first  time  since  the 
company  started  its  expansion 
program  three  yejirs  ago,  Para- 
mount is  free  of  bank  debt, 
having  paid  off  the  last  of  such 
loans. 

The  corporation  also  has  an- 
ticipated payment  of  $1,000,000 
purchase  money  obligations  not 
due  until  October  next.  Its 
cash  position  is  strong,  with 
current  assets  to  current  liabili- 
ties showing  a  ratio  of  better 
than  3  to  1. 


SCHENCK-P.CT.DEALDUE 
T( 


PLAN  SHOWS  RESULTS 


Production  at  the  Columbia  stu- 
dio'is  up  to  schedule,  with  22  pic- 
tures completed  and  eight  more  to  go 
on  the  30  listed  for  the  season,  states 
Joe  Brandt,  president  of  the  com- 
pany. Plans  are  all  set  to  start 
{Continued    on    Page    2) 

"Picture's  the  Thing"  St. 
Louis  Test  Emphasizes 

St.  Louis — The  picture's  the  thing, 
state  Skouras  Bros.,  who  cut  presen- 
tations for  run  of  "Old  Ironsides,"  at 
(Continued   on   Page    2) 


London  (By  Cable) — Ensuring  of 
proper  distribution  over  the  Provin- 
cial Cinematograph  Circuit  was  the 
purpose  of  Joseph  M.  Schenck's  deal 
with  PCT.  This,  it  is  said,  was 
brought  about  by  continued  theater 
acquisition  on  the  part  of  Paramount 
in  England,  and  the  fact  that  purely- 
British  theater  interests  are  "getting 
together"  with  growing  strength. 
The  deal  also  includes  an  arrange- 
ment for  production,  but  nothing 
definite  has  been  done  in  this  direc- 
tion. 

The  New  Standard  Film  Co.,  is 
being  formed  to  take  over  the  Stand- 
iContinued    on    Page    2) 

Lord  Rothermere  Sponsor 
of  U.K.  Theater  Campaign 

London  (By  Cable) — Lord  Roth- 
ermere, powerful  newspaper  pub- 
lisher, is  the  prime  mover  in  the  the- 
ater acquisition  program  recently  be- 
gun. This  disclosure  follows  that  of 
F.  A.  Szarvasy  as  backer  of  Sir  Wal- 
ter Gibbons.  Deals  instituted  by 
Lord  Rothermere,  it  is  stated,  will 
total   several  million  dollars. 


"Cease  and  Desist"  Order 

Awaits  Congress  Airing 

of  Practices 

Washington  Bureau  of  THE  FILM  DAILY 

Washington — Action  of  the  Fed- 
eral Trade  Commission  on  its  cease 
and  desist  order  against  Paramount 
is  expected  to  hinge  on  the  outcome 
of  the  Brookhart  and  other  anti- 
block  booking  bills  now  in  Congress. 
Course  to  be  pursued  on  the  order, 
coupled  with  the  Trade  Practice 
Conference  action  now  under  con- 
sideration by  the  commission,  is  re- 
ported as  giving  members  considera- 
ble concern,  for  Paramount  has  of- 
fered to  compromise  on  the  order, 
agreeing  to  dictum  of  the  conference, 
as  concerns  its  future  policy  on  block 
booking  and  theater  acquisition. 

It  is  probable  that  the  whole  mat- 
ter will  be  aired  before  committees 
when  hearings  get  under  way  on  the 
Brookhart  and  other  block  booking 
bills.  Feb.  15  is  tentative  date  for 
start  of  hearings  on  the  Brookhart 
measure. 


Jack  Lustberg  Forming 
Distributing  Organization 

Jack  Lustberg  has  resigned  from 
and  disposed  of  his  interest  in  First 
Division  Distributors,  New  York,  to 
organize  a  new  company  which  he 
will   control. 


IS 
AGAINST  BROOKHART  BILL 


San  Francisco — Opposition  to  the 
Brookhart  bill  is  voiced  by  northern 
California  exhibitors  because  of  its 
declared  Federal  control  aspect.  In 
discussing  the  measure,  Thomas  D. 
Van  Osten,  business  manager  of  Al- 
lied Industries  of  California  and  pub- 
lisher of  "The  Independent  Exhibi- 
tor," deplores  open  endorsement  by 
exhibitor  organizations.  Van  Osten 
feels  that  if  the  contract  committee 
writes  a  "permanent  and  unbreakable 
contract  on  motion  picture  distribu- 
tion, blind  and  block  booking,"  the 
Brookhart  bill  will  be  made  unneces- 
sary. 


Pathe  Club  to  See  Film 
Tracing  Firm's  History 

The  Pathe  Club  is  making  prep- 
arations for  its  annual  dinner  and 
dance,  to  be  held  this  year  at  the 
Park  Central  on  Feb.  21.  Among 
the  features  will  be  a  three  reel  pic- 
ture presented  by  S.  Barret  McCor- 
mick,  editor  of  Pathe  Review.  It 
(Continued    on    Page    2) 


■KT" 


THE 


^^gg^ 


DAILY 


iTiOay,   February  lol 


•/'filmdoh  I 


tS  Vn^^J^I-LTUE  HEWS 
F1*»*^^ALLTHE  TIMI 


Vol  XLIII  No.  35     Friday,  Feb.  10, 1928    Price  5  Cents 


lOhN  W.  ALICOATE 


Publishei 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-oftice  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Talking  Film  Equipment 
in  100  West  Coast  Houses 

Los  Angeles — Movietone  and  Vita- 
phone  reproducing  equipment  is  to 
be  installed  in  about  100  theaters  of 
the  West  Coast  chain,  Harold  B. 
Franklin,  president,  announces.  About 
six  Los  Angeles  houses  are  expected 
to  be  equipped  with  the  device. 

Signing  of  the  West  Coast  and 
other  deals  in  January,  brings  the 
total  number  of  Movietone  and  Vita- 
phone  installation  contracted  for  up 
to  202,  according  to  the  Western 
Electric  Co. 


Form  Warner  Social  Club 
Following  lead  of  the  Paramount. 
Pathe  and  Fox  social  clubs,  the  War- 
ner home  office  staff,  forming  the 
Warner  Social  Club,  gave  their  first 
party  and  dance  at  the  Vitagraph 
studio.  Over  150  attended.  A  se- 
ries of  functions  is  planned.  A  new 
use  for  the  Vitaphone  was  disclosed, 
the  musical  film  being  used  for  the 
first  time  for  dance  music.  The 
board  of  governors,  headed  by  Jack 
Gilbert,  president,  and  Harry  Lut- 
jen,  chairman,  will  conduct  a  special 
midnite  performance  of  "The  Jazz 
Singer"  March  3,  proceeds  to  go  to 
the   club's   treasury. 


Musicians   Lower  Scale 

The  New  York  Federation  of  Mu- 
sicians has  announced  that  it  has  re- 
vised its  scale  of  union  prices  down- 
ward. Details  of  the  reduction  in 
prices  have  not  yet  been  settled,  but 
the  union  headquarters  expects  to 
announce  them  shortly. 


Stallings  Quitting  Film  Work? 

Atlanta  —  Laurence  Stallings,  co- 
author of  "What  Price  Glory"  and 
author  of  "The  Big  Parade,"  an- 
nounces that  here  he  is  through  with 
"war  stuff,"  intending  to  settle  down 
on    a    North    Carolina    farm. 


Rowland  to  Coast 
Richard  A.  Rowland,  general  man- 
ager of  production  for  First  National, 
leaves  for  the  Coast  Tuesday. 


Schenck-P.G.T.  Deal 
Due  to  Para.  Move 

(Continued  from  Page  1) 
ard  concern  which  controls  P.C.T. 
Schenck  receives  25  per  cent  of  the 
new  company  stock,  which  gives  him 
25  per  cent  of  the  controlling  inter- 
est of  the  circuit,  although  not  25 
per  cent  of  the  whole   P.C.T.  issue. 


American  Company  Looking 
Over  Sites  at  Manchester 

Manchester,  Eng. — Two  represen- 
tatives of  an  American  company 
have  been  considering  sites  for  a 
theater  here.  A  3,000-seat  house  re- 
cently was  announced  by  British  in- 
terests. 


Columbia's  Economy 
Plan  Shows  Results 

(.Continued   from   Page    1) 
the     new     season's     schedule     about 
March    15. 

Brandt  emphasized  the  fact  that  his 
company  was  adhering  strictly  to  the 
announced  policy  of  limiting  produc- 
tion. Regardless  of  what  other  pro- 
ducers might  do  with  "overloaded 
production  schedules,"  he  said  that 
experience  had  proved  to  his  satis- 
faction that  limited  production  was 
commercially  sound  and  logical.  Re- 
ports from  exchanges,  he  said, 
showed  that  exhibitors  had  more 
dates  open  right  now  than  ever,  as 
they  had  not  rushed  in  and  signed 
up  when  the  season  opened.  With 
an  average  schedule  of  two  compa- 
nies working  all  the  time  the  result 
has  been  that  Columbia  has  come 
through  the  season  on  a  sound  eco- 
nomical basis,  with  practically  no  lay- 
offs or  lost  time  at  the  studio. 


Lane  Joins  "Lab"  Firm 

George  Lane  has  replaced  Arthur 
W.  Carpenter  in  the  firm  of  Carpen- 
ter-Goldman Laboratories,  Long  Is- 
land City.  Carpenter  resigned  be- 
cause of  press  of  other  business  in- 
terests. Joe  W.  Coffman  has  been 
vice  president  in  charge  of  production, 
while  F.  Lyle  Goldman,  secretary, 
continues  in  charge  of  the  animation 
department. 

"Two    Lovers"    for    Embassy 

Marking  the  first  outside  picture 
to  play  the  house,  which  heretofore 
has  shown  M-G-M  films  exclusively, 
"Two  Lovers,"  last  of  the  Colman- 
Banky  series  produced  by  Samuel 
Goldwyn  for  United  Artists,  opens 
late  in  March  at  the  Embassy,  New 
York. 


Rudolph  Named  District  Manager 

Detroit — William  H.  Rudolph  has 
been  named  district  manager  for 
United  Artists  Theater  Circuit,  with 
supervision  over  the  Chicago  and  De- 
troit houses. 


Shauer   Returns 

E.  A.  Shauer,  general  manager  of 
the  Paramount  foreign  department, 
is  back  in  New  York  following  a 
three  months'  trip  abroad.  Mrs. 
Shauer   accompanied   him. 


Buys    Lanark    House 
Lanark,    111. — Sam    J.    Rhodes    has 
taken    over   the    Wales   from    R.    M. 
Adams. 


Special  Herald  on  "Four  Sons" 

Glendon  Allvine  has  originated  an 
unusual  herald  which  is  being  dis- 
tributed at  the  Times  Square  theater 
for  "Four  Sons"  opening  at  the 
Gaiety  Feb.  13.  The  inside  spread 
of  the  four-page  folder  represents  a 
checkerboard,  with  the  photos  of  the 
principal  players,  and  a  catchline 
across  the  top,  "Four  Sons  Is  a 
Checkerboard  of  Life."  The  back 
page  features  a  "Letter  Golf"  puz- 
zle employing  the  letters  in  the  title 
of   the   feature. 


Four  Road  Companies  to 
Start  Tour  with  "Simba" 

Four  road  companies  are  to  be 
sent  out  soon  on  "Simba,"  under  plan 
of  Frank  R.  Wilson  and  M.  J.  Weis- 
feldt,  handling  the  picture  which  now 
is  playing  the  Earl  Carroll,  New 
York.  The  picture  will  be  booked 
to  cities  large  and  small  as  part  of 
the  unit  show  which  is  being  offered. 
This  includes  a  phonograph  talk  by 
Martin  Johnson,  film  review  of  the 
various  expeditions  of  Mr.  and  Mrs. 
Johnson,  animated  and  synchroniza- 
tion presentation  of  "Song  of  Sa- 
fari," written  for  the  picture,  and  the 
phonographic  accompaniment  used 
throughout  the  picture.  Chicago 
opening  is  March  2  at  the  Woods. 


"Picture's  the  Thing"  St. 
Louis  Test  Emphasizes 

(Continued  from  Page  1) 
the  Missouri.  For  two  years,  the 
house  has  had  a  presentation  policy. 
Receipts  exceeded  expectations,  the 
company  states,  announcing  the  suc- 
cess of  the  test. 

Air  Mail  Rate  Reduction  Voted 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — By  unanimous  vote, 
the  House  postofflce  subcommittee, 
approved  reduction  of  the  air  mail 
rate  to  five  cents  an  ounce.  Passage 
of  the  measure  will  prove  a  big  sav- 
ing to  the  film  industry,  which  is  a 
large  user  of   air  mail. 


Paul    Terry    Returns 
Paul  Terry,  creator  of  Aesop's  Film 
Fables,    has    returned    to    New    York 
from  a  vacation  on  the  Coast. 


Managers  Institute  Class  Started 

First  sessions  of  the  M.  P.  Theater 
Managers  Institute,  New  York,  have 
started.  The  course  lasts  12  weeks, 
divided  into  three  terms  of  four  weeks 
each. 

Col.    Butterfield    on   Vacation 

Col.  W.  S.  Butterfield,  Michigan 
chain  operator,  sails  Saturday  for  a 
three  months'  vacation  trip  to  north- 
ern Africa. 


Dreyfuss  Going  Abroad 

Henry  Dreyfuss,  theater  art  direc- 
tor, sails  Saturday  for  a  vacation  in 
Europe. 

*|    "  Call  ^'*| 

I  WAFILMS,  Inc.  \ 

i  Walter   A.    Putter,    Pres.  I 

I  for  I 

1  Library  Stock  Scenes 

I      New    York  Hollywood 

I      130  W.  46th  St.     c/o  Leon  Schlesinger 
I      Bryant   8181      1123   No.   Bronson   Ave. 


Pathe  Club  to  See  Filir 
Tracing  Firm's  His 

(Continued  from  Page  1) 
will  open  with  the  early  histc 
Pathe  and  will  include  shots 
some  of  the  first  pictures  ever 
shots  of  home  office  executive 
laboratories  and  factories,  and 
dealing  with   the   studios. 

There  will  be  entertainment 
the  Broadway  shows,  the  Kei 
bee  Vaudeville  and  an  exhibit!! 
swimming  and  diving  by  mei 
of  the  Women's  Swimming  As' 
the  Park  Central  Hotel.  Jack 
assistant  film  editor,  is  preside 
the  Pathe  Club  this  year,  and 
gers  Neilson  of  the  publicity  d 
ment  is  in  charge  of  the  ente 
ment   features. 


41  Theaters  Projected 
37  States  During  Jam 

Contracts  for  41  theaters  invci 
$3,090,500  in  37  eastern  states  [ 
awarded  during  January,  state'l 
F.  W.  Dodge  Corp.  Thirty-fo| 
the  proposed  houses  are  excHf 
picture  theaters,  to  be  built  at  i 
of  $1,465,500. 


55th  St.  Reopening 

55th    St.,    Playhouse,    New,||i(, 
little      film      theater,      is      re 
Feb.  17,  after  being  dark  four  tI 


The  Quirks  Going  to  L.  l!^' 
James  R.  Quirk,  editor  of  "F 
play"   and    Mrs.    Quirk   are  slat-,. 
leave  for  Los  Angeles  TuesdajJ 


Mfe 


Unbiased    IndepenA' 

REVIEWS  * 

on  all 

FEATURES  an 
SHORT  SUBJECi, 

Produced  in  Great  Briti  k 
appear  regularly  if!  fc 

THE  DAILT. 
FILM  RENTE 

edited  by 
ERNEST  W.  FREDM 

Published   in    Londo#i 
Circulates  Every wh^«  { 

SUBSCRIBE  TODT 

Send  $15.00  for  One 
Year's  Subscription ' 
to  the  Publisher 

58,  Great  MarlboroughSttf^ 

LONDON  ENGUJ; 


I  at 


Hen 


Uf 


thy.  February  10,   1928 


—JX0>^ 


DAILV 


■Coast  Wire  Service 


15  in  2  Months  Planned 


T  OUTLINES  ITS 
EDULEUPTOAPRILIO 


unt  is  planning  25  features 

e     now  and  April  10,  and  over 

f  comedies,  cartoons  and  news- 

ects    will    be    produced    for 

i>y    the    company.       Several 

lollars    is    declared    involved 

t  irogram  outlined.     The  com- 

cently  added   14  new  writers 

(  enario  staflF. 


i|j  Arrives  to  Make  2 
J^r  National  Company 

nag  has  arrived  to  produce 
ires    for    release    by    a    na- 

■mpany,  name  of  which  is 
unced.  Rochus  Gleiche  is 
the  first  story  which  has  a 

,  a   locale. 


Irriss  to  Direct  T-S  Film 
ix.fTerriss  is  to  direct  "Clothes 
e  Woman"  for  Tiffany-Stahl. 


Added  to  Cast 
d   Arlen    has    been    cast   op- 
e<^lly  Blaine  in  "Quick  Lunch" 
Chester  Conklin  and  W.   C. 


Si 

t 


itlH 


laiat 


luttle    Signs    Again 

ratount     has    just     signed    an- 
lear's     contract    with     Frank 


Cava  Directing  Ralston 

Ralston's  next  will  be 
ands"  by  Arthur  Stringer. 
La  Cava  will  direct  from 
ion  by  Doris  Anderson. 


rice 


Lgain  Directing  Bebe 

Badger   has   been   assign- 
ion  of  the   next   Bebe   Dan- 
re.  William  Austin,  George 
OS  and  Johnnie  Morris  have 


t  c 


c  t, 


li^l  to   Direct  for   Excellent 

g  will  direct  Helene 
Women  Who  Dare" 
Pictures.      It    will    be 


-u    to   jjii 

irii  King 
iMi<  in  " 
E^;llent    : 


Ai 

ba 

e 
ail] 


'tin 


ire 
rtj 
5ta|' 


at  the  Metropolitan  studios. 


ed  to  Paramount  Casts 

M.    Klein   has   been   added 

st  of  "Three   Sinners,"  new 

hide. 

Currier  will   appear   in   sup- 
Richard     Dix     iiO      "Easy 

asy    Go."      Frank   Tuttle   is 


irence    Brown's    Next 

:e    Brown    will    direct    John 
nd  Greta  Garbo  in  an  orig- 
of  his  own. 


Ivi  trice  Joy  to  England? 

e  Joy  may  go  to  England 
1  a  picture  for  Inspiration, 
leased    through    United    Ar- 


Signs  Rubin 

Benny  Rubin,  vaudeville  per- 
former, has  been  signed  by  Fox 
for  a  series  of  two  reel  com- 
edies. 


Sterns  Prepares  to  Start 
Work  on  New  Schedule 

Early  resumption  of  production  at 
the  Stern  Brothers  studio  is  planned, 
with  Julius  Stern,  president,  and  Sig- 
mund  Newfield,  general  manager,  on 
the  ground,  directing  assembling  of 
the  new  costumes  recently  purchased. 
The  Sterns  intend  to  stress  the  "girl 
angle"  in  next  year's  product. 


Rice  Named  Assistant  to 
George  Marshall  at  Fox 

Andy  Rice  has  been  named  assist- 
ant to  George  Marshall,  supervisor  of 
Fox  comedies. 


Grinde  to   Direct   McCoy 

Nick  Grinde,  recently  elevated  to 
full-fledged  director  at  M-G-M  and 
who  made  "Riders  of  the  Dark," 
Tim  McCoy's  newest  vehicle,  will 
direct  the  latter  in  the  first  of  a  new 
series. 


Vera   Resmolds'   Next   Set 

Vera  Reynolds'  next  picture  for 
De  Mille  will  be  "The  Heart  of 
Katie  O'Doone,"  adaptation  of  which 
will  be  made  by  Douglas  Doty. 


Preparing  Fox  Comedy 
George  E.  Marshall,  supervisor  of 
comedies  for  Fox,  has  started  another 
production  called  "The  Polecat's  Pa- 
jamas," an  animal  comedy  directed 
by  Clyde  Carruth. 


On  the  M-G-M  Lot 

Mickey  McBann  and  Betsy  Bizer 
have  been  added  to  the  cast  of 
"Laugh,  Clown,  Laugh,"  which  Her- 
bert Brenon  is  directing  for  M-G-M. 

Dale  Austin — "Miss  New  Zealand" 
— is  latest  member  of  "The  Actress" 
company.     Norma  Shearer  is  starred. 


Cast  for  "Quick  Lunch" 

Sally  Blane,  Guy  Oliver  and  Mary 
Alden  have  been  cast  for  the  co- 
starring  vehicle  of  Chester  Conklin 
and  Lew  Fields,  "Quick  Lunch," 
which   Charles  Reisner  will  direct. 


Reed    Directing    "Glory    Girl" 

Luther  Reed  has  been  selected  by 
Paramount  to  direct  "The  Glory  Girl." 

Haines'   Next   Chosen 

"He  Learned  About  Women,"  an 
original  by  Dale  Van  Every,  will  be 
William  Haines'  next.  Sam  Wood 
will  direct.  The  first  two  in  the  sup- 
porting cast  are  William  V.  Mong 
and  Bert  Roach. 


Financial 


F.N.-STANLEY-WEST  COAST 
DEAL  BENEFITS  CITED 


Results  so  far  obtained  by  all  con- 
cerned, have  demonstrated  effective- 
ness of  the  plan  to  stabilize  the  three 
companies  through  the  deal  by  which 
the  Stanley  Co.,  and  West  Coast 
assumed  control  of  First  National, 
states  "The  Wall  St.  News." 

"The  link-up  provided  First  Na- 
tional with  a  fixed  and  steady  mar- 
ket for  its  films,  while  it  gave  the 
Stanley  and  West  Coast  a  definite 
motion  picture  producing  and  dis- 
tributing agency,"  the  publication 
states.  "Each  concern,  under  the  ar- 
rangement, continued  to  function  sep- 
arately, maintaining  its  own  identity 
in  the  trade.  The  affairs  of  the  three 
are  directed  by  a  joint  committee 
composed  of  representatives  of  all 
companies.  As  the  amalgamation 
took  the  form  of  a  co-operative  move- 
ment, it  did  not  entail  any  exchange 
of  properties  or  financing. 

"First  National  Pictures  has  been 
enabled  to  concentrate  more  on  film 
production  and  as  a  consequence  has 
not  only  increased  producing  activi- 
ties, but  has  turned  out  a  higher 
grade  of  photoplays. 

"Likewise  this  new  procedure  has 
been  reflected  in  augmentation  of  the 
company's    earnings." 


Quotations 

Film  issues  in  yesterday's  market  showed 
an  upward  tendency.  Loew's  common  was 
the  most  active,  with  23,700  shares  active. 
The  stock  rose  IJi  points.  M-G-M  preferred 
also   gained    \  J4    points,    closing   at   27. 


ANOTHER  EXTRA  DIVIDEND 
IS  DECLARED  BY  ROACH 


Los  Angeles  —  Extra  dividend  of 
one-half  of  one  per  cent  and  regular 
quarterly  dividend  of  two  per  cent 
on  the  preferred,  will  be  paid  Mar. 
1  by  Hal  Roach  Studios,  to  stock 
of  record  Feb.  15.  This  is  the  fourth 
extra   dividend   of   similar   amount. 

For  the  quarter  ended  Dec.  31, 
1927,  the  company  reports  net  in- 
come of  $53,562  after  all  charges, 
equivalent  to  $1.64  a  share  on  the 
32,000  preferred  shares  outstanding. 
Net  for  December  reached  $24,780 
the  highest  for  any  month  last  year. 


Profit  Shown  by  Warners 

Net  income  of  Warner  Bros,  for 
the  quarter  ended  Nov.  26  last,  was 
$102,687  after  interest  and  charges. 
This  equals,  after  Class  A  dividends, 
eight  cents  earned  on  the  Class  B 
common,  compared  with  a  net  loss 
of  $109,085  in  the  same  period  of 
1926. 


Micheaux  Firm  Bankrupt 
Petition  in  bankruptcy  has  been 
filed  by  Micheaux  Film  Corp.,  200 
W.  135th  St.,  New  York  setting 
forth  liabilities  of  $5,847  and  assets 
of   $1,400. 


BiKh 

Low 

Close 

Sales 

Am.    Seat.    Vtc 

39 

39 

39 

•Am.    Seat.    Pfd... 

•  •  >  • 

48 

.... 

'Balaban   &   Katr    . 

67?i 

.... 

•Bal.    &    Katz    Vtc 

7354 

tCon.      Film     Ind. 

iiVA 

1844 

18« 

200 

tCon.  Film  Ind.Pfd 

23  U 

23 

23  54 

1,600 

Eastman   Kodak    ..168^i 

6654 

166J/j 

300 

*East.    Kodak    Pfd. 

.... 

129}« 

.... 

*tFilra      Inspection. 

.... 

4J4 

.... 

•First   Nat'l   Pfd... 

109 

Fox     Film     "A"... 

81 

80'/, 

81 

2,800 

tFox   Theaters    "A' 

20 

19^ 

20 

300 

•Intern'l    Project.    . 

.... 

10 

.... 

•ttKeiths    6s    46    .. 

.... 

, 

100 

Loew"s,    Inc 

62^ 

60  ^g 

615^ 

23,700 

ttLoew's,  6s  41ww. 

108  >4 

108 

10854 

19 

•ttLoew'3,6341x-wai 

101 

.... 

M-G-M     Pfd 

27 

27 

27 

300 

♦M.    P.    Cap.    Corp. 

>  *   >   • 

>  .  >   ■ 

8 

Pathe     Exchange.  . . 

2V, 

2 

2  54 

3,200 

Pathe   Exch.    "A".. 

9 

8'/, 

851 

6,900 

ttPathe   Exch.    7s37 

55 

50 

55 

35 

Paramount    F-L    . . . 

IISH 

114/j 

11454 

15,000 

•Paramount  Pfd.    . . 

121J4 

.... 

ttPar.Bway.5^s51. 

lom 

10154 

lom 

4 

••Roxy     "A"     .... 

26 

24 

.... 

•*Roxy    Units    

28 

26 

.... 

.... 

'•Roxy   Common    .. 

6 

5 

.... 

.... 

••Skouras    Bros.    . . 

40 

38 

.... 

Stan.    Co.   of    Am . . 

48H 

485i 

48H 

tTrans-Lux  Pictures 

4 

4 

4 

100 

••United   Art 

IS 

14 

.... 

••United    Art.    Pfd. 

85 

80 

•fUniv.      Pictures. 

•   >   •   > 

2354 

.... 

•Univ.    Pict.    Pfd.. 

•   •   >  • 

•  •   •  • 

98^ 

. .    . 

tWarner    Bros.    . . . 

17 

24  fl 

1654 

7,500 

Warner  Bros.  "A". 

2654 

25 

14.800 

•Last  Prices  Quoted    ••Bid   and   Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley  in   Philadelphia. 


EDWARD  B.  SMITH 
&C0. 

Members  New  York,  Philadelphia 
and  Boston  Stock  Exchanges 


Corporate 
Financing 


Philadelphia 
New  York  Boston 


ROXY 


mes 


TRY 


'< 


Mr.  Rothafel's  use  of  SENTRY 
SAFETY  CONTROL  is  more 
than  a  tribute  to  the  efficiency 
of  the  device;  it  is  a  remarkable 
characterization  of  "Roxy" 
himself. 

For  his  theatre  was  considered 
to  be  the  last  word  in  Safety; 
yet,  when  shown  the  opportun- 
ity to  wholly  remove  the  hazard 
of  film-fires,  he  did  not  hesitate 
for  a  moment. 

We  call  "Roxy"  a  great  show- 
man, but  back  of  his  genius  lies 
his  limitless  consideration  for  his 
patrons,  the  basis  of  which  is 
their  Safety. 

SENTRY  SAFETY  CONTROL 

makes  the  risk   from  film -fires 
exactly  zero. 


V«lP»UnUP'«^'"» 


'  Of"*" 
0»tec« 

Sf*"" 
ijsioi'  o'  ^ 

PO.TO  R'" 

Cao-» 


^chines'  and  .heLes^^'"*^'^'  Wjiitnefifl^W-    „    ,  ;,,  e.n  "ij^i^ 


1  •    "Tf^T  «  c"n«'"=*  ^  ^..e  upon  *e  »>'"=• "  „,  ,heU  ta"ds  and  «a^s 

„„u«onsexceP'"  ,^>b.b>nd.n6-.P0  ,W.  ^creun.o^;  ^^^e  Off>«.  . 


r 


t»;nnE5SB5- 


SO«RVORIG»NA»- 


CORPORATION 


13th  and  Cherry  SU.,  PHILADELPHL4      1S60  Broadway,  NEW  YORK 
And  All  Branches  of 

NATIONAL   THEATRE    SUPPLY    COMPANY 


jrr\ 


The  positive  fire  preventer.    Can  he  attached  to  any  projeaor.    Costs  only  a  few  cents  a  day. 


■^^O 


I 

f>  NEWSPAPER 

4'FILHDOM 
i 


,0L.   XLIII     No,   36 


ANDWEEKLY 
FILR  DIGEST 


HJNOW 


Sunday,   February   ] 


ruary   12,    1928 


.-iVis;»OVS_, 


'\ 


't  Vi'W*?^- 


^ 


\ 


V s  -ss/tsli  >-•• \.. 


(jJ.Cx 


ssW"-v:----.-.:-----:';^\.^i-s--'--  -• 
-^v:;ru5^i:^^^^^""'~  "  ^    ,      192^  ^^ 


^mi 


Starring 

GEORGE  SIDNEY  and 
J.  FARREL 
MACDONALD 

with  Vera  Gordon,  Kate 

Price   and   Gertrude    Astor 

Adaptation  and  continuity 

by  Al  Cohn. 

Story  supervision  by  Joseph  Poland 

A  William  Beaudine  Productioo 


It^s  A  XJniversoX  Long  Run  Special! 


nun^ 


%I% 


>K 


Bigger  and  Better  than  e*Uk^t 

THE  1928  FILM  DAILY  YEAR 

Free  to  Film  Daily  Subscribers 

IMPORTANT  NOTICE;  Copies  of  the  1928  Film  Daily  Year  Book  are  being  distributed  as  rapidly  as 

they  are  received  from  the  bindery.  Subscribers  are  requested  to  co-operate  and  not  burden 

THE  FILM  DAILY  with  inquiries,  which  are  assuming  handicap  proportions. 


i 


Gotham   Delivers   Another 

One  Right  Smack  in  the 

Box-Office! 

A   Peppy,  Jazzy,   Comedy   Drama 
of   che  Great 

AMERICAN  FLAPPER 

God   Bless   Her — And    Dress  Her 

SUPERB  ALL  STAR  CAST 

VIRGINIA  LEE   CORBIN 

DONALD  KEITH,  JANE  WINTON 

JOHNNIE  WALKER 

MAUDE  FULTON  and 

FORREST  STANLEY 


Wonderfully  Directed  by 
ERLE  C.  KENTON 


Screen  Play  and  Supervision 
HAROLD    SHUMATE 


Comedy-Drama-Romance  AND 

a  MELODRAMATIC  CLIMAX  that 

will  knock  'em  off  the  seats! 


As  modern  as  today's  paper 


1650  Broadway 


PRODUCT  lONT 

Released  Regionally  on  Feb.   1st  by 


LUMAS  FILM  CORPORATION 

SAM  SAX,  Pres.        BUDD  ROGERS,  Vice-Pres. 

Foreign  Rights,  British  &  Continental  Trading  Co.,  Inc.,  1540  Broadway,  N.  Y.  C. 


MEWSPAPEK 
FriMDOM 


LIII     No.  36 


AHDWEEKLY 
FILM  DIGEST 


Sunday,   February    12,   1928 


Price    25    Cents 


itisE  nrus  IS  w 

I    Be  Kidded"  Richey 
s  Calling  for  Work 
Pass  Measure 

—Denying     the      Brookhart 
mean    higher    rentals,    and 
g    en  though  it  did  mean  gov- 
ownership    (which    he    does 
■ver,  admit),   H.   M.   Richey, 
lanager  of  the  Michigan  ex- 
lit,    calls    on    members   who 
bill  to  refuse  to  "be  kidded" 
ut  and  work  for   the   bill, 
states  "he  got  a  big  laugh" 
exchange  manager  who  was 
get  exhibitors  to  sign  peti- 
osing   the    bill.      "You   have 
ut  the  stick-up  who  signed 
for   capital   punishment   in 
he  declares.     "The   exhib- 
would    sign   a   petition,   un- 
Iready    be    partially    owned 
ucer,  is  in  the  same  class." 
brands    as    untrue    the    ex- 
!n's    claim    that    passage    of 
ould   result   in   higher   ren- 
ig  a  careful  reading  of  the 
'ontinued    on   page    12) 


SEEN  BIG  FIELD! 
HORISDEVELOPNENT 


Bureau   of   THE   FILM   DAILY 

gton — Despite  the  prepond- 
f  American  short  subject 
in  Europe,  with  the  annual 
30ut  8,250,  the  market  could 
sed  considerably,  states  a 
npiled  by  N.  D.  Golden  of 
Section    of   the    Dept.    of 


all  of  the  short  films  shown 
,   with   the   possible    excep- 

ose  shown  in  Germany  and 
of   American   origin,   espe- 

one  and  two  reel  comedies, 

Continued    on    page    12) 




dJury  Reverses  Stand 
idicts  on  'Blue'  Law 


re-— After  declining  last 
idict  John  G.  Callan,  presi- 
le  Liberty  Defense  League. 
^  for  presentatior  of  a  Sun- 
,  the  grand  jury  surprised 
5  by  citing  them  for  viola- 
^  "blue"  laws,  following  the 
2sentation  last  Sunday.  Cal- 
iber of  the  legislature,  plans 
repeal    the    Sunday    closing 


J.  P.  KENNEDY  JOINING  PATHE; 
MERGER  WITH  F  B  0  HINTED 


"LOOK  TO  UUIIES"  IS 
SCnCK  SADIO  WMC 


Los  Angeles — Radio  is  making  in- 
creasing inroads  upon  picture  pop- 
ularity, and  producers  must  "look  to 
their  laurels"  if  they  are  to  success- 
fully meet  radio  competition,  Joseph 
M.  Schenck,  United  Artists  presi- 
dent, declared  on  his  arrival  here. 

"We've  got  to  do  something  to 
contest  the  hold  that  radio  is  taking," 
he  said,  pointing  out  that  producers 
must  provide  the  "finest  in  entertain- 
ment" if  they  are  to  induce  people  to 
leave  their  homes  to  attend  picture 
shows,  in  view  of  the  character  of 
radio  entertainments  being  provided, 
and  which  constantly  arc  being  im- 
proved. 

Lake  Here  from  Antipodes 
for  M-G-M  Sales  Confab 

David  Lake,  general  sales  manager 
for  M-G-M,  in  Australia,  has  arrived 
in  New  York  for  the  sales  convention 
which  opens  Wednesday.  Other  for- 
eign representatives  are  scheduled  to 
arrive   in   rapid  succession. 


New  Talking  Film 

Paris — Another  talking  pic- 
ture, with  the  sound  repro- 
duced on  the  film,  is  reported 
as  being  developed  here.  The 
device  records  sound,  phono- 
graphically  on  unbreakable 
cheap  film  rolls,  eliminating 
the  expensive  brittle  discs  now 
in  use  for  phonograph  records. 
The  inventor  is  F.  M.  Johnson 
of  the  American  Art  Ass'n, 
who  has  been  developing  the 
device  for  years. 


QUOTA  PUN  APPROVED 
BY  rRENCH  COUNCIL 


Paris — Approval  of  a  quota  plan, 
reported  requiring  the  showing  of  one 
French  picture  for  every  nine  for- 
eign films  brought  into  the  country, 
has  been  voted  by  the  Council  of 
State,  it  is  understood.  Although 
details  have  not  been  made  public 
French  producers  hope  the  restric- 
(Covtinued  on  Page  4) 


Offsetting  Competition 

JOSEPH  M.  SCHENCK  raises  the  radio  spectre  again.  The 
industry  must  do  something  to  contest  the  hold  which  radio 
is  exercising  on  the  American  public,  he  declares.  In  the 
answer  to  his  own  question,  he  states  the  finest  in  entertainment 
is  the  solution. 

Of  course,  Schenck  is  correct.  Once  this  business  begins  to 
totter  on  the  brink  of  indifferent  product  it  won't  take  much  of 
a  push  to  shove  it  off.  Mediocrity  in  pictures  must  be  avoided 
like  cancer,  else  it  will  prove  fatal.  We  have  heard  all  of  the 
arguments  and  explanations  on  record  about  the  difficulties  of 
production.  Turning  out  good  entertainment  by  the  mile  is  not 
an  easy  task. 

Isn't  It  Overproduction? 

It  is  largely  because  of  overproduction  that  pictures  are  not 
holding  up.  The  general  condition  in  Hollywood  is  one  of  per- 
petual rush.  How  can  it  be  otherwise  when  a  heavy  releasing 
schedule  is  to  be  met?  One  of  the  principal  arguments  put 
forward  by  the  organizations  which  are  turning  out  too  many  pic- 

(.Continued  on  Page  4) 


Both  Companies  Previously 

Denied  Any  Combine  was 

Being  Planned 

Joseph  P.  Kennedy,  president 
of  FBO,  has  become  associated 
with  Pathe  Exchange,  at  the  re- 
quest of  company  executives. 
No  details  other  than  this  offi- 
cial announcement  are  forthcom- 
ing. 

Whether  Kennedy's  connec- 
tion with  Pathe  may  be  the 
forerunner  of  a  merger  of  that 
company,  or  to  effect  a  reorgani- 
zation of  that  company's 
finances,  is  a  subject  for  specu- 
lation. Kennedy  has  been  in 
conference  for  some  time  with 
J.  J.  Murdock,  Pathe  president. 

Some  months  ago,  THE 
FILM  DAILY  reported  prob- 
ability of  a  Pathe-FBO  deal,  but 
this  promptly  was  denied  by 
both  companies. 


20  FILMS  NUCLEUS  OF 
NEW  RAYART  SCHEDULE 


Twenty  pictures  have  already  been 
decided  upon  as  the  nucleus  of  the 
Rayart  program  for  next  season,  un- 
der plan  of  President  W.  Ray  Johns- 
ton, who  now  is  en  route  to  the 
Coast.  When  he  arrives  at  Los  An- 
geles, Johnston  will  hold  a  series  of 
conferences,  at  which  will  be  deter- 
mined the  total  number  for  next  year. 

Rayart,  with  a  schedule  of  30  pic- 
tures for  the  current  season,  has 
completed  24  of  this  output.  Johns- 
ton will  supervise  production  of  re- 
maining pictures^  and  discuss  new 
stories  and  titles. 


Klitsch  Sends  Greetings 
Over  Berlin-N.  Y.  Thone 

One  of  the  first  radio  telephone 
messages  to  come  through  from  Ber- 
lin yesterday  when  the  New  York 
service  was  inaugurated  was  a  mes- 
sage from  Ludwig  Klitsch,  president 
(Continued  on  Page  4) 


THE 


-.%^ 


DAILV 


Sunday,   February  12 


2(i-KiWSPAPEB 
v/'FILHDOM  i 


fML*  ■  ^^  FILM  DIGEST 


VoL  XLIII  No.  36    Sunday,  Feb.  12, 1928    Price  25  Cent 


JOHN  W.  ALiCOATE 


PubFisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
VVilk,  Tr;  veling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY.  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Dre::el  7000  and  Washington  9794.  London— 
Ermst  W.  Frednian,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


liish    Low    Qose      Sales 


•Am.    Seat.    Vtc 

•Am.    Seat.    Pfd 

•Balaban     &     Katz 

•Bal.    &    Katz    Vtc 

tCon     Film     Ind...    18  J4 

tCon.  Film  Ind. Pfd.  2iy» 

Eastman    Kodak     ..168J4 

••East.    Kodak   Pfd 

tFilra     Inspection 

•First    Nat'i    Pfd 

Fox    Film   "A"    ...   SVA 

tFox   Theaters   "A"  19^ 

•Intern'l    Pro-ect.    . 

•tKeiths   6s   -^6    ... 

Loew's,     Inc 

•ftLoew's,  6s41ww. 

•ttLoew's,6s41x-war 

•MG-M  Pfd.  .... 
M.  P.  Cap.  Corp.. 
Pathe     Ex«hange . . . 

tPathe   Exch.   "A". 

•ttPathe    Exch.7s37 

Paramount   F-L    ...115J^ 
•Paramount  Pfd 

•ttPar.Bway.SKsSl    

•♦Roxy     "A"     . . . 
**Roxy   Units    . . . 
**Roxy  Common 
Skouras    Bros.    . . , 
Stan.    Co.    of   Am 
*tTrans-Lux  Pictures.. 
United     Art.     Com.    15 
United    Art.    Pfd..   85 

•fUniv.   Pictures 

•Univ.    Pict.    Pfd 

t Warner    Bros.     ...101^ 
Warner  Bros.   "A".   25^ 


99H 
62 


7 /a 
2J4 
11 


25 
28 
6 
40 
49  J4 


18^ 
23 
167J4 


80 

19 

9954 
61 


7/2 

li4^ 


24 
26 
5 
38 
48  J4 

ii" 

80 


39J4 
4S 
67J4 
73J4 
18!4 
23 

168!^ 
129H 

*n 

106 

mA 

1954 
10 
99  H 

em 

108 
101 
25J4 
7/2 

10^ 

79 
114^ 
121K 
102 


49 

4 


100 
500 
200 


700 
1,800 
.... 

4,600 


100 

200 

4,700 

9"266 


INDEX 


PAGE 

OFFSETTING  COMPETITION.  An  Editorial    by   Maurice   Kann    1 

FINANCIAL,    by    Charles    F.    Hynes    '. 2 

DEVELOPMENTS   IN   PRESENTATIONS,    by  Jack   Harrower 5 

FOREIGN  MARKETS,   by  lames  P.   Ciinmngham    6 

THEATER  EQUIPMENT  AND  MANAGEMENT,   by  Arthur   W.   Eddy    ..   7 

REVIEWS    OF    THE   NEWEST   RELEASES    8-9 

HOLLYWOOD   HAPPENINGS,   Coast   News   by   Telegraph    10-1 1 

■'A   LITTLE   FROM  LOTS,"   by   Ralph    Wilk    n 

THE   WEEK'S  HEADLINES,   Resume   of  the  News    n 


REVIEWS 


PAGE 

APACHE    RAWER     9 

CASEY   JONES t 

COHENS    AND    KELLY S    IN 

PARIS  8 

HER   WILD   OAT    8 

LOVE   ME   AND    WORLD   IS 

MINE    8 


PAGE 

SADIE  THOMPSON  8 

SATAN  AND   THE    WOMAN....   9 

SIMBA    8 

SOUTH  SEA  LOVE 8 

WHIP  WOMAN  8 

SHORT  SUBJECTS    9 


Price   War   in   Detroit 

Detroit  —  Following  rcducl 
prices  by  Kunsky  at  the  Sta 
Oriental  followed  suit.  Mea 
the  Keith-Temple  is  giving 
vaudeville,  feature  and  she 
prices    below    both    these    hous 


New    Seats   at    Sheboygan  1 

Sheboygan    Falls,   Wis.— The 
theater    at    Sheboygan    Falls, 
the   management   of   P.    M.  Ca 
recently    installed    entire    new 
seats. 


And  That's  That 


By  PHIL  M.  DALY 


Harry  C.  Feichtinger,  whose  Min- 
neapolis haberdashery  is  the  mecca 
of  film  row,  is  in  New  York  for  a 
brief  visit,  all  peped  up  over  the 
Borsalino  hats  he  says  are  going  to 
knock  the  Minneapolis  film  colony 
dead  next  summer. 


Legion   Buys    Theater 

Port  Byron,  111.— The  Coe  Lamb 
Post  of  the  American  Legion  at 
Cordova  has  acquired  the  Legion 
from   Byron  M.   Skelton. 


CASH 

in  with 

"HARI" 

The  man  who  sees  to-morr 
(Mental  marvel  and  mind  re; 
ing  de  luxe.) 

The  Greatest  Know! 
Box  Office  Attracticj 

Now  conducting  a  Natioil 
Radio  Broadcasting  campaig 
and  carrying  special  advaiw 
and  publicity  representative.il 

For  Rates  and  Dates    '■  i 

wire  or  write  H.  K.  Carringtq 

Mgr.  1 

c/o    Billboard— 1560    B'wayl 
New  York  City  ' 


2An 


2354 
97H 

lom 

25  J4 


2 
2.300 


•Last  Price*  Quoted   ••Bid   and   Asked    (Over 

the   Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stack   Exchange  and   Stanley  in   PhiUdelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthar  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant    ie4» 


Some  young  people  go  to  college. 
Others  just  talk  loud  in  the  theater, 
dress  queer  and  let  it  go  at  that. — 
Palace  Review   {Hamilton,  0.) 

Lew  Fields's  little  girl  Dorothy 
tells  us  about  a  teacher  of  etiquete  in 
a  deaf  and  dumb  institution  who 
warns  his  pupils  not  to  speak  with 
their  hands  full — Walter  Winchell  in 
"The  (N.Y.)  Graphic. 


Gutenberg  to  Remodel 

Milwaukee — Work  is  to  begin  Feb. 
15  on  the  remodeling  of  the  Grand 
theater,  a  Milwaukee  neighborhood 
house  under  the  direction  of  Andrew 
C.  Gutenberg.  The  interior  of  the 
theater    will    be    entirely    renovated. 

Another  for  Omaha  Suburban  Firm 

Omaha — Omaha  Suburban  The- 
aters has  opened  the  new  Military, 
1,,000-seat  house.  G.  A.  Ruth,  secre- 
tary of  the  company,  is  manager. 
The  company  also  owns  the  Hamil- 
ton and  Beacon. 


GO-WNS     AND     UNIFOR.IMS 


l.437    BWAY.  N.Y.  TEL.  5580  PENN.  I 

«~™n™A(.50    25.000    COSTUMES    To    pcm-t 1 


A     GUIDING    sign! 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood,  California. 

When  on  your  next  trip  to  Southern  California,  makej 
this   famous   hostelry  your   objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 

HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


Dlt 


Chicago  playing 
Eckel  Theatre 
Syracuse  to  record 
breaking  business 


To^'^^ 


J.  M.  SHINE 


Sen* 


tboion""**" 


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V^2 


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s^xt^ls 


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he  presents  ^^ 

rjE  BIGGEST  HIT  OF 
[HE  CURBENT  SEASON 


0L0V15^' 


,0^J3S  "^^  '-    _  -EIJT&CII^^  • 


I,  s^3B^ 


B^  ^  ^ 


(flfer^  was  mentioned  the 
biggest  melodramatic\mr 
comedy  success  of  the 
past  5  yeai^ 


M  PHYLLIS  HAVER,  Victor  Varconi, 

Virginia  Bradford,  Robert  Edeson,  Julia  Faye, 
May  Robson  and  T.  Roy  Barnes 

Adapted  by  Lenore  J.  Coffee,  from  the  play  by  Maurine  Watkins 
Produced  upon  the  stage  by  Sam  H.  Harris 

Directed  by  FRANK  URSON 

DeMILLE  STUDIO  PRODUCTION 


watcb»«b  recoil* 


sin» 


Pathe 


fKpM4'  0-64am<i 

DAHY  TIPS  WHICH  MEAM  DOUAiiS  FOB  SHOWMEN 


"Love" 
(M-G-M) 

Four  well  known  High  School  girls 
paraded  all  over  the  business  district 
hand  in  hand.  Each  wore  a  letter  on 
her  back  and  when  placed  together  it 
spelled  out  the  title  of  the  picture— 
LOVE.  Each  end  girl  carried  in 
her  free  hand  a  cut-out  heart  lettered 
on  both  sides  "Love"  and  a  neat 
ribbon  formed  a  handle.  These  girls 
also  drank  beverages  at  soda  fountains 
and  visited  the  department  stores  and 
other  public  places — but  always  hand 
in  hand— J.  P.  Harrison,  Hippo- 
diome,   Waco,   Tex. 


"Now  We're   In  the  Air" 
(Paramount) 

Had  a  painted  cut-out  (4'  wide 
and  10'  long)  of  Wallace  Beery  and 
Raymond  Hatton  holding  fast  to  a 
parachute,  and  this  was  mounted  on 
a  drop.  The  drop  was  let  down  two 
days  in  advance  at  the  beginning  of 
every  show.  On  opening  day  20 
balloons  were  turned  loose  from  the 
top  of  theater  building.  This  stunt 
had  been  advertised  in  advance  and 
the  crowd  on  the  sidewalks  knew 
that  the  balloons  contained  passes. — 
H.   B.   Howard,   Rex,   Sumter,   S.   C. 


"Serenade" 
(Paramount) 

Tied  up  with  the  KLZ  broadcasting 
station.  Every  evening  at  8  o'clock 
during  the  first  three  days,  the  or- 
ganist played  three  serenades.  These 
serenades  were  broadcasted  through 
the  local  station  and  all  those  sending 
in  the  correct  title  of  serenades  were 
given  a  pair  of  tickets  to  see  the  pic 
ture.  In  making  the  announcement 
about  the  stunt,  the  name  of  Menjou 
the  title  of  picture,  and  the  name  of 
theater  and  play  dates  were  promin- 
ently mentioned. — Ross  A.  Wiegand, 
Rialto,  Denver,  Colo. 


"Very  Confidential" 
(Universal) 

Took  advantage  of  the  curiosity- 
provoking  title  of  "Very  Confidential" 
when  that  picture  played.  Had  3000 
envelopes  distributed  marked  myster- 
iously: "This  Is  'Very  Confidential' 
But  a  Life  Saver  for  you." 

Inside  there  were  a  few  hygienic- 
ally  wrapped  Life  Savers  and  a  card 
saying,  "You  will  enjoy  Life  Savers 
but  you  will  love  Madge  Bellamy  in 
■Very  Confidential'  at  the  Rivoli." — 
Rivoli,   East   Indianapohs,   Ind. 


"West  Paint" 
(M-G-M) 

Two  high  school  boys  posed  as 
West  Point  cadets.  The  uniforms 
were  rented  from  a  costume  company 
and  happened  to  be  an  excellent  fit. 
These  boys  stood  on  either  side  of 
the  lobby  entrance  and  carried  the 
regulation  army  rifles.  The  boys 
were  on  duty  during  the  more  im- 
portant hours  each  day  during  the 
run  of  picture. — J.  L.  Cartwright, 
Capitol,  Meacon,  Ga. 


Sunday,   February  111 


Offsetting  Competition 

(Continued   from   Page    1) 

tures  is  that  the  distributing  machinery  must  have  its  celluloid 
meals  without  interruption  if  it  is  to  survive. 

If  this  is  the  case,  distribution  should  be  placed  under  the 
knife  and  the  parts  diseased  by  uneconomic  ailments  cut  away. 
This  can  be  done  without  touching  upon  competitive  selling  in 
any  way  whatsoever.  The  cry  has  always  been  that  centralizing 
physical  distribution  would  result  in  an  insignificant  saving. 
Perhaps,  but  since  the  day  has  approached  where  alleged  ef- 
ficiency is  careening  wildly  on  its  rampage  through  the  business, 
a  reopening  of  the  discussion  along  the  lines  mentioned  here  may 
not  appear  as  childish  as  many  have  been  wont  to  believe. 

Some  day  the  producing  and  distributing  branches  of  the  in- 
dustry will  pocket  their  pride.  Then  instead  of  doing  those  things 
which  are  great  for  their  organizations  alone  they  will  adopt 
tactics  which  will  make  the  future  of  the  busines  a  trifle  more 
optimistic. 

A  Factor  Often  Forgotten 

Personal  aggrandizement,  puerile  vanity  and  grandstand  plays 
are  resulting  in  indiscriminate  waste  of  money.  The  guardians 
of  the  business  should  never  be  permitted  to  forget  that  they 
have  thousands  of  partners  scattered  all  over  the  country  for 
whom  they  hold  the  stewardship  of  their  companies-  The  in- 
vesting public  is  a  vital  factor  in  motion  pictures,  but  of  it  you 
hear  only  rarely. 

The  confidence  of  this  group  cannot  be  shaken  if  the  indus- 
try is  to  continue  its  march  forward.  Neither  can  any  fac- 
tor in  motion  pictures  afTord  to  gamble  with  the  goodwill  of  the 
theater-going  public. 

This  entire  structure  is  founded  on  good  pictures.  If  in 
order  to  improve  it  appears  necessary  to  cut  output,  whatever 
factors  in  the  way  should  be  cast  overboard.  There  should  be 
no  quarter  with  incompetence. 

Saying  It  With  Titles 

The  hey  day  of  the  printed  program  in  many  de  luxe  theaters 
has  gone.  They  are  difficult  to  read  while  the  show  is  on  and,  more 
often  than  not,  do  nothing  more  than  prove  annoying.  Theaters 
therefore,  are  telling  the  story  in  titles.  The  screen  drops,  the 
announcement  flashes  before  you ;  up  goes  the  curtain  and  the 
number  is  on.   Very  workmanlike. 

KANN 


Klitsch  Sends  Greetings 
Over  Berlin-N.  Y.  'Phone 

(Continued   from   Page    1) 

of  the  Scherl  Publishing  Co.,  man- 
aging director  of  the  Ufa  and  chair- 
man of  the  League  of  German  Film 
Industries,  to  August  Halfeld,  New 
York  representative  of  the  Berliner 
Lokal  Anzeiger,  a  Scherl  newspaper 
Klitsch's  message  follows: 

"I  gladly  use  this  opportunity  of  the  open- 
ing of  direct  telephone  service  between  Ber- 
lin and  New  York  to  express  the  hope  that 
the  economic  relations  between  the  two  coun- 
tries will  be  promoted  by  this  new  means 
of  communication,  and  that  the  relations  be- 
tween the  German  and  American  film  indus- 
tries will  be  furthered  and  intensified  in  the 
same    manner. 

"With  this  wish  I  am  sending  my  heartiest 
congratulations  to  Mr.  Hays,  Mr.  Zukor,  and 
Mr.    Schenck." 


Fairfield    House    Closes 

Fairfield,  Cal. — Owing  to  lack  of 
patronage,  the  Arlington,  owned  by 
the  Blumenfeld  Theater  Circuit,  is 
dark. 


Gusdanovic  Plans  Sixth 

Cleveland — Paul  Gusdanovic,  who 
owns  and  operates  four  local  theaters 
and  is  building  a  fifth  to  be  completed 
in  March,  will  build  another  one  on 
Miles  Ave.  and  East  131st  St.  The 
new  house  will  have  2,500  seats.  The 
building,  which  contains  the  theater 
will  have  14  stores  on  the  street  and 
14  suites  above.  It  will  cost  $700,000. 
Gusdanovic  now  has  the  Orpheum, 
Norwood,  Regent  and  Corlett.  The 
LaSalle  at  East  185th  St.  and  Lake 
Shore   Blvd.   is  almost   completed. 


Newspaper  Opinin 


"Sadie   Thompson" 

United   Artists 

Rivoli 

AMERICAN—*  *  *  While  "S-™ 
son"  is  not  a  "come  and  bring  the  (I 
picture,  it  will  give  group-ups  so 
stantial  film  fare.   ♦   *   ♦ 

DAILY   MIRROR—*   *   *   Gloria's 
the    giddy,    then    repentant    Sadie   is 
to   first   prominence.    *    *    * 

DAILY  NEWS—*  *  *  Swanson 
emotional  heights  in  some  of  these 
She    is    lovely   to    look    upon    always, 

cellent     lighting     and     many,     many 

♦    *    * 

EVENING  JOURNAL—*  *  • 
Swanson's  best  picture  since  "Man! 
In  fact,  she  does  better  work  in  it 
has  done  in  her  entire  screen  career 
HEkALD-TRIBUNE- *  *  *  Swan- 
Mr.  Maugham's  heroine  better  than 
has     played    anything    in    all    of    her 


reat^ 


TELEGRAM—*    *    *    Tush,    no 
"Sadie    Thompson"    is    a    good 
credit    to    Gloria,    even    though    it 
consomme   compared   with   the   great 
preceded   it.   *   *   * 

TELEGRAPH—*    *    *    The    star  i 

every    sequence    of    the    drama,    and  '■ 

the   sheer   vitality   of   her   performance ; 

It    to    the    heighths    of    histrionic   achii 
*   *    » 

TIMES—*     *     *     stirring    pictorial' 
with    a    shrewd    development    of   the  ;  ■ 
admirable    characterization.    ♦    *    * 

WORLD—*    *    *   the   star   herself 
been    more    happily   cast   or    more  drar 
effective      since     she     made     her     "i 
Bird." 


Reopen  Colorado  House 

Colorado  Springs,  Col. — The  Amer 
ican  has  been  reopened  by  the  Colo- 
rado   Springs    Theater    Corp.        Im 
provements  cost  $75,000. 


Henry    Cocke    Sells   Two 

Wellington,  Tex. — Henry  Cocke 
has  sold  the  Rialto  and  Weltex  to 
Nelson  &  Simpson,  who  have  now 
taken  over  operations. 


"Sunrise"  I. 

Fox  L,ocust 
Philadelphia 

RECORD*  •  *  Marvelous  in  many 

*  *    *    alternately    thrilled    and   delijb 
lookers   *    *   *   a   stirring  production,  ' 
with   engaging   fund.    *    *  ,. 

MORNING  ENQUIRER—*  •  ' 
as  close  to  being  pure  cinematograp: 
raony    as    anything   that    has    ever  bet: . 

•  *  *  bears  the  indelible  print  of  tie  , 
piece.   ♦   •  *  , 

EVENING  LEDGER—*  •  *  A' 
picture,  a  simple  and  compelling  sto. 
lives  in  its  telling  ♦  *  ♦  thrilling  ao, 
tiful  story  of  simple  realism.   *  ♦  * 

DAILY   NEWS—*   *    *   MechanicJl 
as    nearly    perfect    as    any    picture  t'r 
been    ♦     *     »    fascinatingly    unfolded  > 
don't    miss    "Sunrise." 


EVENING    BULLETIN- 


f 


the   most   unusual   picture  that  has  e^ 
flashed    before    a    movie    audience 
tain    to    appeal    to    those    who    wa  ' 
that    inspire  thought   and   considera:ur 


Great    States    Buys   One 

Decatur,    III. — The   LincoH,.^ 

las  been  acquired  by  the  Grdft' 

Theaters. 


Quota  Plan  Approi 
By  French  Gouijy 

(,C<mtiHued   from   Page  1)    Jj; 
tion    will    reduce     film    imp 
by    at    least    25    per    cent, 
tions    are    that   the    arrangem* 
be  efifected  next  September. 

With    the    Council    of    State 
proval   the   plan   goes  to  the 
of    Ministers,    which    is    expec^'i 


ter   the   plan   is   held   by  the  H  let 
Commission,  which  resumes  m*' 


concur  on  it.     However,  righ!jj  = 

Sept.   15.  « 

One  phase  of  the  plan  provK 
a    board    of   25    members  wl"' 
exercise   a  broad   censorship,  I*  it 
in     mind     the     treatment    a^l 
French  pictures  in   the  country 
which    the    foreign    films   undo   c 
sideration  come. 


THE 


February   12,   1928 


S  DWMANSHIP   ANALYSES   OF 
SENTATIONtS   AT   LEADING 
THEATERS 


Presentations 


A   PRACTICAL   GUIDE  TO    ALL 

EXHIBITORS  IN  BUILDING  UP 

PROGRAMS 


,By   JACK    NARROWER 


fUL  PROLOGUE 
:OXY  BILL  HIGHUGHT 


I  age    end    of    the    Roxy    bill 
ith  "On  De  Old  Steamboat," 
ofiferi;ig     of     Forbes     Ran- 
cntucky  Jubilee  Choir  which 
for    a    second    week.      Set 
<  d    a    Mississippi    steamboat 
with    rigging    and    smoke- 
Mlhouetted.         The       artists, 
-  deckhands,  gave  a  program 
fd   from   spirituals   to   mod- 
'  jazz  and  it  went  over  big. 
ay    and    Eleanor    Blake    vo- 
sunshine,"    which,    the    pro- 
rted,  is  Irving  Berlin's  new- 
contribution.      The    singers 
fiositions  on  the  landings  of 
mental     stairways     flanking 
The  audience  did  not  be- 
ibly    excited    over   the    song, 
trpretation    came    when   the 
--,      representing      sunbeams, 
and   other   numbers   grace- 

^^■    Viennese"    was    the    way 
show  was  billed.     It  started 
I  dark  house  and  a  soprano 
rom  what  appeared   to  be   a 
I  he  entire  stage  being  dark. 
le  another  vocalist  who  pro- 
-ove's    Old    Refrain,"    to    a 
companiment    by    Frederick 
who    was    later    joined    by 
Hers.     This   over,   the   stage 
sed  and  on  it  was  a   lavish 
court    scene,    it    appeared. 
li    and    Nicholas    Daks    did 
il  dance  stuff  and  the  ballet, 
ng  opera  ballet   and  attired 
r  ingly  beautiful  colored   cos- 
it  over   a  number   that   was 
interesting  part  of  the  show. 
ig    the    performance    Harold 
ee   sang  "Love   Me  and   the 
Mine"    and    then    the    fea- 
at  name  faded  in.     A  news- 
Fox    Movietone    Magazine 
1  places  on  the  bill. 


fcii  Kindler  Is 

dyn  Strand  Feature 

e  ierture  selected  was  "Morn- 
Ma  and  Night,"  played  by  the 
■sti  with  Sascha  Kindler  con- 
ng  Lights  for  this  overture, 
1    liik   8   minutes,   were    as    fol- 

alier  spot  on  the  director  as 
ltd  I,  going  to  flood  as  he  pick- 
j  I  on.     Bridges   light   blue   on 

CI  tains  and  side;  blue  foots 
rodition  stage,  steel  blue  stars 
0V6  ceiling.  Upon  conclusion 
lerj  epped  down  from  the  stand 
wei  onto  the  apron  of  the  big 
a  violin  solo,  Schubert's 
ria."  Lights  as  follows: 
spi  form  done  on  artist,  rest 
ag^lark. 

'emtinued   on   page    12) 


Present'O-  Grams 


"The   Big  Parade" 
(M-G-M) 

Victor  Talking  Machine  Co.  made 
arrangements  to  use  a  large  ortho- 
phonic  machine  to  play  "My  Dream 
of  the  Big  Parade."  A  soloist  sung 
several  numbers  that  were  popular 
during  the  war  period.  A  five-piece 
orchestra  played  the  score  for  the 
production.  Music  was  received  and 
orchestra  played  the  special  night 
screening  before  picture  opened. — 
Earl   Shutt,   Rialto,   Alva,   Okla. 

1  

"The  Love  Mart" 

(First  Nafl) 
Stage  was  dark  except  for  bright 
light  from  the  wings  which  was  di- 
rected to  the  head  and  shoulders  of 
two  women  darkies  in  plantation  at- 
tire, carrying  cott/On,  fend  singing 
southern  spirituals  without  accom- 
paniment. A  scrim  drop  separated 
them  from  the  audience  and  produc- 
ed an  effect  in  harmony  with  the 
spirituals.  When  they  had  walked 
across  the  stage  and  had  completed 
their  songs,  Thomas  Wade  Lane 
sang  "Old  Black  Joe"  with  planta- 
tion settings.  Then  the  orchestra 
picked  up  old  southern  tunes  as  the 
presentation  faded  into  opening  of  the 
picture.— John  F.  Royal,  Keith's  Pal- 
ace,  Cleveland. 


"The    Patent   Leather  Kid" 
(First  Nat'l) 

Gave  prologue — or  more  strictly 
speaking,  an  interlude — between  the 
two  parts  of  the  picture.  It  carried 
along  the  action  and  pleased  the  audi- 
ence. A  brief  trailer  was  tacked  on 
to  the  end  of  the  first  part  of  the 
film,  explaining  the  presentation  to 
follow  would  carry  the  troops  from 
the  training  camps  to  the  battlefields 
of  France.  On  the  deck  of  a  steam- 
er, down  stage,  were  seven  soldiers 
who  waved  their  goodbyes  to  New 
York  as  the  metropolitan  skyline  was 
moved  backward  while  vessels  in  the 
upper  bay  moved  forward  on  tracks. 
As  the  city  skyline  disappeared  and 
the  Statue  of  Liberty  was  passed  the 
lighted  cyclorama  gave  the  effect  of 
the  sky  meeting  the  shore.  Then  a 
submarine  appeared  from  beneath  the 
water  and  fired  a  torpedo  at  the  larg- 
est war  vessel,  sinking  it.  Four  semi- 
circular tracks  were  built  on  the  fore- 
stage.  On  three  of  them  were  ships, 
giving  the  impression  of  distance.  On 
the  fourth  track  was  cutout  New 
York  skyline  which  was  moved  in 
one  direction  on  the  tracks  while  the 
ships  on  their  tracks  were  moved  in 
the  opposite  direction. — William  Ep- 
stein, Aztec,  San  Antonio. 


ATMOSPHERIC  STAGE  SET 
FOR  THE  CAPITOL  BILL 


The  Capitol  stage  presentation 
"Dream  Garden"  opened  with  an  old 
Colonial  set  with  the  Chester  Hale 
Girls  in  organdie  doing  a  routine  that 
set  the  atmosphere  for  the  feature;  pic- 
ture. Then  Fain  and  Dunn  appeared 
at  rising  pianos  from  the  pit,  and 
sang  a  number.  This  was  followed 
by  Lloyd  and  Brice,  eccentric  danc- 
ers. Walt  Roesner,  guest  conductor 
of  the  stage  band,  doubled  with  Billy 
Taylor  in  the  song,  "Keep  Sweeping 
the  Cobwebs."  Then  the  Chester 
Hale  Girls  were  on  again  in  a  snappy 
routine,  dressed  in  smart  costumes 
and  carrying  canes.  Roesner's  stage 
harmonists  did  their  specialty,  "The 
Jazz  Wedding,"  which  was  as  good 
as  anything  on  the  program,  and 
scored  some  real  merriment. 

John  Maxwell  was  held  over  from 
last  week,  doing  his  novelty  act  with 
a  double  costume  and  featuring  his 
double  register.  First  he  sang  as  a 
tenor,  standing  sidewise  to  the  audi- 
ence and  revealing  a  soldier  costume. 
He  switched  to  soprano  as  he  turned 
his  other  profile  to  audience,  revealing 
a  costume  of  a  prima  donna.  His  dual 
voice  stunt  continued  to  win  a  big 
hand.  The  overture  was  selections 
from   "La   Gioconda." 


Stage  Stuff  at  Rivoli 

Is  Merely  So  and  So 

One  of  those  things  at  the  Rivoli 
again.  The  stage  stuff  is  the  mild- 
est sort  of  material.  First  the  over- 
ture, then  the  news  reel,  then  a  flash 
called  "The  Chinese  Plate"  in  which 
Olive  Hutchinson  sings  "Chinese 
Lullabye,"  Edward  Molitore,  "The 
Cherry  Blossom"  while  Renee  Wilde 
does   some   toe  work.     All   right. 


England   Fears  Presentations? 

London — M.  Greene,  in  discussing 
the  new  movement  of  chains  to  buy 
and  build,  states  that  when  "the  link 
of  picture  houses  throughout  the 
country  becomes  a  reality,  a  double 
form  of  entertainment  will  be  adopted 
and  films  will  be  slowly,  but  surely, 
eliminated,  and  the  successful  kinema, 
must,  of  necessity,  be  the  one  which 
entirely  disregards  its  films  for  the 
sake  of  presenting  the  most  attractive 
acts  of  variety." 


I^     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builders 

BARRFX  O'  FUN  and 
PACKAGE  PARTY 

Phone  me  at  SPRinK  4613 
Write  me  at  339  Lafayette  Street,  N.  Y.  C. 


SOPHIE  TUCKER  HAS  A 
T  'AT  HOME' 


The  show  at  the  Paramount  was 
dedicated  to  a  "Welcome  Home" 
week  to  Sophie  Tucker,  as  far  as  the 
stage  end  of  the  entertainment  was 
concerned.  They  built  the  whole 
works  around  her,  Sophie  furnishing 
a  good  solid  foundation.  By  way  of 
introduction  to  the  headliner,  the  6 
English  Tivoli  Girls  did  their  pre- 
cision stuff  in  male  attire.  They 
were  the  only  classy  number  on  the 
bill.  The  rest  was  given  up  to  Sophie 
and  her  intimate  rock-'em-and-sock- 
'em  chatter  and  patter.  It's  great 
vaudeville  material,  but  whether  the 
act  will  hit  so  hot  in  other  cities  on 
Publix  time  is  a  question.  Some  of 
her  quips  have  too  much  paprika  for 
family  trade.  The  best  of  her  five 
numbers  was  "Tall,  Dark  and  Hand- 
some," working  it  with  a  telephone 
gag,  with  a  man  on  the  other  phone 
up  back  stage  behind  a  scrim  giving 
the   questions   which   Sophie   kidded. 

Sophie's  son,  Bert,  came  on  be- 
fore his  mother  and  did  some  hoofing 
that  was  of  the  routine  order.  Lou 
Kosloff  had  little  to  do  as  the  master 
of  ceremonies,  with  Sophie  running 
the  show.  The  feature  was  "Her 
Wild  Oat,"  with  a  Pathecolor  nov- 
elty short,  "Rhyme  of  Running 
Waters,"  the  outstanding  artistic  bit 
on  a  hip-hip-hooray  bill. 


Bookijig   Big  Names 

Loew's  circuit  is  continuing  to  line 
up  big  presentation  names,  with  ser- 
vices of  a  number  of  leading  artists 
being    negotiated. 


Steuidfud 

VAUDEVILLE 

Tor  Motion  PiolMre  Preienlatlon 

The  FALLY  MARKU8 

VAUDEVILLE  AGENCY 

Lackawaona  7876 
»s:«    I^OADWAY,     NEW YOBK  CITY 


r-— — 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,    New  York  City 

Phone  Penn.  3580 


w 


THE 


5^^ 


DAILY 


Sunday,    February   12,  ) 


RAPID 

STRIDES    ARE    BEING 

MADE 

IN       THE 

FOREIGN 

PIBLD. 

KEEP 

POSTED 

THROUGH   "FOREIGN               | 

MARKETS 

Foreign  Markets 


NEWS    FLASHES    FROM    FILM 

CENTERS      ALL      OVER      THE 

GLOBE:     MELBOURNE, 

LONDON,    BERLIN, 

PARIS 


By   JAMES   P.    CUNNINGHAM 


FRENCH  QUOTA  DECREE 
REGARDED  AS  LIKELY 


Paris  —  Quota  restrictions  for 
France  now  seem  likely.  The  French 
quota  scheme  adopted  by  the  offi- 
cial commission  which  has  been  in- 
vestigating conditions  of  the  domes- 
tic film  industry,  will  form  the  basis 
of  legislation,  despite  great  opposi- 
tion on  the  part  of  exhibitors  and  dis- 
tributors. 

The  work  of  the  Commission  closes 
this  week,  and  M.  Herriot,  French 
Minister  of  Education,  will  present 
legislation  immediately. 

Exhibitors  and  renters  have  been 
making  strenuous  efforts  ever  since 
the  publication  of  details  of  the 
scheme  to  have  it  altered. 

At  the  last  meeting  of  the  Com- 
mission at  the  Ministry  of  Education 
the  representatives  of  the  exhibitors 
and  renters  tried  to  open  the  ques- 
tion, and  M.  Leon  Gaumont  read  the 
text  of  a  resolution  proposing  dras- 
tic changes. 

Herriot,  however,  refused  to  allow 
the  question  to  be  re-opened,  and 
passed  on  to  the  next  item  on  the 
agenda. 


French  Exhibitors  Seek 

Reduction  of  Taxes 

Paris— Minister  of  Education  has 
been  asked  by  the  Syndicate  of  Ex- 
hibitors to  slash  taxes  levied  on  pic- 
ture theaters. 

Taxes  in  France  are  exceedingly 
high,  running  from  17  per  cent  to  40 
per  cent  of  gross  receipts  of  Parisian 
houses,  and  from  15.10  per  cent  to 
31.25  per  cent  for  theaters  in  other 
cities  and  towns. 


23  War  Films 

London — British  War  Office,  the 
Admiralty  and  Governments  have 
aided  English  producers  in  the  mak- 
ing of  23  war  films  during  the  past 
year.      Five   are   uncompleted. 


Swiss  Forging  Ahead 

Geneva-^With  SO  firms  now  en- 
gaged m  production  or  distribution 
in  Switzerland,  the  industry  in  this 
countrv  now  represents  an  invest- 
ment of  about  $8,000,000,  with  sev- 
eral  new  enterprises   planned. 


United  Theaters  Launches  Stock 
London — Operating  ten  theaters, 
United  Picture  Theaters.  Ltd.,  has 
launched  a  $2,250,000  stock  issue,  for 
expansion.  Application  will  be  made 
to  list  $1,375,000  1st  mortgage  seven 
per  cent  debentures  on  the  London 
Exchange.  The  remainder  of  the  is- 
sue calls  for  175,000  shares  10  per 
cent  participating  preferred  ordinary 
shares   of   $5   par   value. 


No  Theater 

London — Within  30  miles  of 
London,  there  is  a  town  with 
a  population  of  30,000  without 
a  theater.  This  town  has  a 
drawing  population   of    150,000. 


AUSTRALIAN  TIEOP 
INVOLVES  FOUR  UNITS 


Sydnej' — British  Dominions  Pro- 
prietary, Ltd.,  sponsored  by  promin- 
ent Australians,  has  closed  with  Gau- 
mont Co.,  Ltd.,  New  Era  Films,  and 
British  Instructional  Films,  whereby 
the  former,  a  new  company,  will  dis- 
tribute British  product  in  Australia 
and  New  Zealand,  through  a  new 
system  of  exchanges  which  will  be 
opened  by  British  Dominions,  giv- 
ing British  pictures  an  assured  mar- 
ket  in   those    English    Dominions. 

Although  the  new  company  will 
handle  all  British  films  released  bj' 
the  above  mentioned  London  com- 
panies, it  will  endeavor  to  arrange 
for  Australian  distribution  of  other 
English    product. 


British  and  Ger.  Capital  in 
New  Production  Company 

Berlin — Representing  German  and 
English  interests,  divided  evenly, 
Maxim  Films  has  been  formed  here 
to  produce  and  distribute.  Half  of 
the  capital  stock  is  controlled  by 
Maxim  and  half  by  British  Controlled 
Films,  London.  Major  Rassam  rep- 
resents the  English  interests  and 
Herren  Galitzner  and  Ebner,  the 
German    group. 


Three    Months   for    Ufa    Film 

Leningrad — Ufa's  health  film,  "The 
Way  to  Health  and  Beauty,"  has  had 
a    run   of    three    months    here. 


First    Nat'l's    Next 

Berlin — Lya  Mara's  second  for 
Defu  (First  National's  German  pro- 
duction unit),  will  be  "Sweetheart." 
Friedrich  Zelnik  will  direct. 


Protest  Against  48  Sheets 
London    —    Leeds    exhibitors    have 
asked  the  C.E.A.   General  Council  to 
arrange  with  renters  for  the  elimina- 
tion of  48-sheet   posters. 


New  Quarters  for   Paramount 

Liverpool — Paramount  is  construct- 
ing a  new  exchange  building  here, 
ready  for  occupancy  in  June. 


NEW  BRITISH  QUOTA  ACT 
IS  HELP  TO  PRODUCERS 


London^ — A  revival  of  the  British 
producing  industry  is  the  result  of 
the  new  Cinematograph  Films  Act, 
which  became  effective  on  Jan.  1. 
New  companies  are  being  formed 
rapidly  and  British  investors  no 
longer  look  askance  at  producing  en- 
terprises. Only  a  few  months  ago, 
it  was  almost  impossible  to  raise 
monej-,  but  recently,  the  public  sub- 
scribed $25,000,000  in  flotation  of 
eight    new    producing   concerns. 


Gaumont's  New  House 
Ready;  "Kings"  Changed 

By   ERNEST    W.   FREDMAN 
Editor    "The    Daily    Film    Rentei" 

London — "King  of  Kings"  has 
opened  for  a  run  at  the  Philharmonic 
Hall,  playing  to  three  shows  a  da}\ 
It   was   originally  at    Covent   Garden. 


Following  complete  remodeling, 
the  Gaumont-British  New  Palace,  at 
Bristol,  has  reopened.  The  old  build- 
ing was   practically  demolished. 


Abolition  League  met  recently  to 
devise  ways  and  means  of  launching 
a  vigorous  campaign  for  complete 
abolition  of  the  Entertainment  Tax. 
R.   H.  Gillespie  heads  the  committee. 


A.  Wesson  has  been  appointed 
Jury-Metro-Goldwyn  district  man- 
ager in   Liverpool. 


Louis  Blattner,  producer,  will  have 
two  units  working  by  March  15. 
Rex  Ingram,  in  charge  of  one,  com- 
mences work  at  Nice  in  three  weeks, 
while  Lupu  Pick,  German  producer, 
starts  at  the  Elstree  Studio,  here, 
earlv   in   March. 


European  Co.   Raises  $6,000 
London — European  M.  P.  Co.  (Uni- 
versal),   at    a    special   matinee,    raised 
about   $6,000    for    London    flood    suf- 
ferers. 


NATURAL  COLOR 
INVENTED  BY  FRENCIil 


Paris — Discovery  of  a  new  prti 
for  taking  and  reproducing  m. 
color  pictures  is  claimed  by  Ru(> 
Berthon,  French  scientist,  who 
worked  on  his  invention  since  19, 

Details  are  still  closely  gua, 
but,  it  is  understood  that  the  .^ 
stone  of  the  apparatus  is  a  cc 
nation  of  colored  screens.  Thi 
rangement  can  be  adjusted,' 
claimed,  to  any  machine  without 
cial  cost.  Berthon  states  that  ' 
possible  during  the  performance 
natural  color  film,  to  revert  su( 
ly  to  the  original  black  and  whilj 
production,    or    vice    versa."        ' 


Spanish  Theater  Merger 

Barcelona — Two  important  Sp 
theater      companies      have      m« 
Companies    involved    are    the 
\'erdaguer    and    L'Empressa-Id 


Negotiating   for   Studio   Spa 

London — Harold  Pontefract  is 
ering  for  land  at  Garden  City, 
a  new  three-stage  studio  will  be 
for    rental    purposes. 


New    Unit    After    Studio 

Berlin — Emelka,      which     tt 
purchased  Sudfilm,  is  negotiatii 
a    studio    in    Berlin.      The    cor 
raised    its    capital    from    three 
million  marks. 


Another  Chain  Deal  in  Engi 

London — Seven   Tyne-side  th 
controlled    by    Thompson    &  ( 
Enterprises  have  been  sold  to 
named    syndicate    operating    i 
South  of  England. 


New-Era  Expanding 

London — Following  announc 
of  expansion.  New  Era  Filir 
launched  a  $680,000  stock  issui 


f  RicHMOUNT  Pictures  Ing 

I  723  Seventh  Avenue                          New  York  City,  N.  '^1 

[  D.  J.  MOUNTAN,  President 

!  Exclusive  foreign  representatives  for  Ray- 

I  art  Pictures  Corporation  and  other  leading 

I  independent    producers    and    distributors. 

i  Cablt  Address:    RICHPICSOC.    PARIS     Cable  Address:    DEEJAY,    LONDC 

I  Cable  Address:   RICHPIC.  N.   Y. 

I  Exporting  only  the  Best  in  Motion  J^ictures 


THE 


February    12,    1928 


■;xi^ 


DAILY 


Theater  Equipment  and  Management 


FLIGHTING  TAKES 

m  STRIDES  FORWARD 
I 


By   ARTHUR    W.    EDDY 


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are  of  the  opinion  that  stage 
has   reached  a   degree  of  ef- 
ss    hitherto    unknown    owing 
icreased  use  of  presentations, 
rough    its    evolution    has    the 
■]ay     elaborate     and     colorful 
how     been     made     possible, 
its  use  the  patron  out  front 
ueily    gets    the    impression    that 
s  I  zing  on  an  expensive  set  but 
T    instances,    as    a    matter    of 
11  a  standpoint  of  production 
e  set  is  an  illusion.     It's  the 
f    intelligently    directed    and 
\y    colored    lighting.      Influ- 
the  improved   lighting  era  is 
b«ig  felt  in  atmospheric  houses, 
rerert  Light  Projection  Co.,  De- 
is   installed    its    Hi-Liter    in 
of     houses     throughout     the 
The  device  gives  an  intense 
ot  without  scatter  and  with- 
e,    officials    of    the    company 
Through   the  close   control 
enie  intensity  effected  by  the 
it   is  possible   to   produce   a 
ph:  window  of  one   tint  and  a 
olmother  color,  or  a  white  spot 
ecil  through  a  color.     The   Hi- 
equipped  with  four  screens — 
■.   green   and   amber.      A   de- 
holding    color     screens     is 
it  the  mouth  of  the   lens. 


m  Making  Openings 
Aid  Endings  To  Order 


1 1 

ejs 
a 
ca 


lie 
cr 
his 


s  enlightened  day  of  service 
bitors,  if  you  don't  like  the 
:ature  or  short  opens  or  ends 
have  it  changed.  Acme  Film 
Broadway,  New  York  City, 

esjDriginal  scenes  for  all  types 
res  as  well  as  various  kinds 
n  announcements, 
company  has  also  made  a 
f  trick  photography  and  un- 
direction  of  H.  Frohman,  has 

re  the  newest  facilities  for  this 
c  production. 


11  Air  Cooling  Systems 

'P  me    Heater    and    Ventilating 

manufacturers     of     Supreme 

air  cooling   systems  and   Su- 

ating  for  theaters,  report  the 

1  two  unit  system  with   Hor- 

V  iable    speed    and    control,    for 

nvf    Uptown,    Louisville.      The 

'  te  is    now    being    completed    as 

oi  I  half  dozen  new  installations. 


r 


Tht  lay   of   the   unadorned    itaige   in 
"Me  Houses  has  passed. 

E  LASlTsTUDIOS 

H.  J.  Kuckuck.  Gen'l  Mgr. 
81 1838  Amsterdam  Ave.,   N.   Y.  C. 

Brad.  4907 
YC  ai^os  and  prices  of  SETTINGS. 


Efficient  Management 


6 


MARQUEE — See  that  your  marquee  is  fully  lighted  and  prop- 
erly decorated  at  all  times.  At  no  time  permit  a  dead  lamp  on 
your  marquee. 

LOBBY — See  that  the  lobby  is  clean  and  presentable  at  all  times, 
for  your  lobby  is  one  of  the  most  noticeable  parts  of  the  theater 
and  is  like  a  window  to  a  store. 

SEATS — At  all  times  seats  should  be  kept  in  repair,  because  a 
broken  seat  may  cause  commotion  and  unnecessary  disturbance 
and  always  leaves  with  the  patron  an  unfavorable  impression  of 
the  theater. 

PROJECTION — Watch  your  projection  very  closely.  Be  care- 
ful that  the  proper  focus  is  there  and  particularly  watch  for  dark 
corners  on  the  picture.  See  that  the  lenses  are  clean.  If  you  can- 
not get  good  projection  advise  this  office  immediately,  and  if 
necessary  we  shall  install  new  equipment. 

VENTILATION — Be  careful  of  your  ventilating  system.  From 
October  1st  until  April  1st  keep  steady  heat,  but  watch  it  care- 
fully and  also  watch  stuffiness.  Nothing  is  so  anno3r!,ng  as  to  sit 
in  a  theater  in  a  stuffy  atmosphere.  Neither  should  there  be  a 
draught  or  a  too  cool  atmosphere.  Watch  that. 
MANAGER'S  PLACE— Remember  that  the  Manager's  place  is 
not  in  the  office,  but  on  the  main  floor  of  the  theater  when  the 
show  is  on.  Managers  should  not  have  to  spend  more  than  two 
hours  a  day  in  the  office,  and  those  two  hours  should  be  in  the 
morning.  The  patron  is  always  impressed  by  the  presence  of 
the  Manager  on  the  floor,  and  it  is  your  duty  to  your  theater  to 
create  a  favorable  impression  on  your  patrons. 
ADVERTISING — Plan  all  advertising  matter  and  publicity  very 
carefully,  and  work  with  some  definite  objective  in  mind.  Use 
as  little  space  as  you  can.  Remember,  "sell"  your  words,  because 
you  have  to  put  a  "Big  Kick"  in  newspaper  advertising,  and 
words  cost  money. 

MUSIC — Check  your  music.  Keep  piano  and  organ  in  tune  and 
see  that  all  music  conforms  to  the  picture. 

9.  THEATER  ATTACHES— Be  particularly  careful  about  the  ap- 
pearance of  attaches  of  your  theater — ushers,  porters,  etc.,  and 
see  that  not  only  are  they  neat  and  clean  at  all  times,  but  polite 
as  well. 

10.  CASHIER — The  cashier  must  at  all  times  be  exact  and  polite, 
but  should  not  overdo  it.  Cashier's  door  at  all  times  must  be 
kept  closed  tight. 

— From  "The  Live  Wire,"  Schine  Enterprise  house   organ. 


7. 


8 


New  Electrical  Devices 

Theater  electrical  equipment  em- 
bracing new  developments  is  being 
brought  to  the  attention  of  exhibi- 
tors by  Westinghouse  through  its 
new  catalogue  for  1928-1930.  The 
issue  covers  a  variety  of  applications, 
including  transformers,  regulators 
and  relays  that  are  especially  de- 
signed for  low  voltage  alternating 
current    distribution    networks. 


I  If  You  Are  in  the  ■ 


Market    for    Any    Kind    of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US   AND    SAVE 
MONEY 
\       SEND    FOR    OUR    PRICE    LIST 

uiiuoci^HBys 

^▼110  West  32'*St,Ncwyork.N.y.^^ 

Phone    Penna.    0330  i| 

Motion    Picture    Department       I 
U.    S.   and   Canada  Agents  for   Debrie      I 


MICHEL  ANGELO 
STUDIOS,  Inc. 

214  East  Superior  St.j 
Chicago,  111. 

DECORATORS 

Specializing 
in  Theatre 
Decorating 

and 
Furnishings 

BANNERS 

Embellish   Your   NEW  and  Add 
Charm   to    Your    OLD    Theatre 

WRITE  FOR  PRICES 


BELL  RINGERS'  WEEK  A 
SUCCESS  WITHE.  AND  R. 


Minneapolis — With  Bell-Ringers' 
Week  over.  H.  D.  Finkelstein,  gen- 
eral manager  of  the  F.  &  R.  houses, 
has  named  the  following  division 
winners:  St.  Paul,  Bob  Guitterman, 
Astor;  Minneapolis,  Stan  Segelbaum, 
Strand;  Northern,  Bill  Rezac,  Hib- 
bing,  and  Southern,  Joe  Ryan,  Madi- 
son, S.  D. 

Segelbaum  led  the  circuit  by  ex- 
ceeding his  quota,  registering  157  per 
cent.  Guitterman  came  second  with 
124  per  cent,  Rezac  with  117  per 
cent  was  third  and  Joe  Ryan  with 
88  per  cent  was  listed  fourth.  The 
week  resulted  in  a  13  per  cent  in- 
crease of  business  over  the  entire 
circuit,  according  to  Frank  Lemke, 
official   auditor. 

Northern  division  managers  proved 
the  biggest  go-getters,  doing  22  per 
cent  over  their  quota.  St.  Paul  fur- 
nished 16  per  cent  over  its  quota. 
The  Southern  division  went  over  8.14 
per  cent,  while  Minneapolis  reported 
5.19   per  cent. 


Easy  to  look  at 

Do  your  patrons  enjoy 
your  shows  without  getting 
"cramped  neck"?  Is  your 
screen  easy  to  look  at? 

Many  an  otherwise  good 
theatre  is  spoiled  by  defective 
angles  of  vision.  A  few  inches 
difference  in  floor  pitch  or  pro- 
jection angle  make  a  big  dif- 
ference in  patrons'  comfort, 
and  a  vast  difference  in  your 
receipts. 

Have  a  NATIONAL  Service 
expert  inspect  your  floor  and 
seating  arrangement.  He  may 
show  you  a  way  to  improve 
them  —  economically.  Since 
every  improvement  makes  your 
theatre  more  restfidly  inviting, 
it  pays  for  itself  automatically. 


NATIONAL   THEATRE 
SUPPLY  CO. 

General  Offieea 

624   So.  Michigan  Avenue, 

Chicago,  111. 

Offices  in  All  Principal  Cities 

(3600A) 


THE 


'^sa^ 


DAILY 


Sunday,  February  12,  IS 


Fit 


Gloria  Swanson  in 

"Sadie  Thompson" 

United   Artists        Length:  8250    ft. 

CORKING  FINE  PICTURE 
POWERFUL  STORY  EXPERT- 
LY TOLD.  SWANSON  IN  THE 
BEST  WORK  OF  HER  CA- 
REER. 

Cast Gloria    excellent.      Never 

better.  Lionel  Barrymore  in  a 
memorable  characterization  role 
Raoul  Walsh,  better  director  than 
actor.  Others  Charles  Lane,  Blanche 
Friderici,    James    A.    Marcus. 

Story   and   Production Drama, 

based  on  story  of  same  name  by  W. 
Somerset  Maugham.  Plenty  of  punch 
all  through  this  gripping  story  of  the 
South  Seas.  It's  strong  fare,  but  the 
speculative  story  theme  has  been 
handled  with  enough  discretion  and 
subtlety  to  get  it  by  generally.  Sa- 
die  Thompson's  skirts  have  not  al- 
ways swept  clear  of  the  mud.  She's 
a  hard-boiled  baby,  mates,  and  knows 
all  the  ropes.  Hamilton,  the  reform- 
er, gives  her  religion.  Sadie  accepts, 
but  the  crash  comes  when  Hamilton 
the  moralist,  turns  immoral,  repents 
after  spending  the  night  with  Sadie 
and  pays  for  his  folly  by  committing 
suicide.  Sadie  gets  ready  to  hit  the 
trail  again  when  along  comes  O'Hara, 
tough  Marine  sergeant,  with  his  or- 
iginal proposal  of  marriage.  Sadie 
accept. 

Direction .. R.    A.    Walsh;    splendid 

Author W.  Somerset  Maugham 

Scenario     R.  A.  Walsh 

Photography George    Barnes ; 

Oliver  Marsh,  Robt.  Kurrle;  fine. 


"The  Whip  Woman' 


First    National        Length:   5087    ft. 

IT'S  PILED  ON  THICK  AND 
HEAVY.  INCREDULOUS,  AR- 
TIFICIAL AND  IMPLAUSIBLE. 
JUST  A  PICTURE  THAT 
CAN'T   BE   HANDED   MUCH. 

CasJ Estelle    Taylor,    alright. 

Antonio  Moreno  as  the  suffering 
hero  gets  tiresome  after  a  time. 
Others  Lowell  Sherman,  Hedda 
Hopper,  Julanne  Johnston,  Loretta 
Young,    Jack    Ackroyd. 

Story  and  Production. . .  .Romance. 
This  is  based  on  original  by  Forrest 
Halsey  and  Leland  Hey\/ard,  but 
there  isn't  very  much  in  it  that  is 
either  original  or  diverting.  Not 
one  new  situation.  The  develop- 
ment and  the  outcome  are  about  as 
plain  as  the  nose  on  your  face.  Title 
will  help.  It  sounds  somewhat  in- 
teresting, but  the  picture  won't  live 
up.  Estelle  falls  in  love  with  Mor- 
eno; she's  peasant  and  he's  from  the 
upper  crust.  Mother  interferes; 
Estelle  sacrifices  her  love  for  hero. 
Misunderstandings;  later  they  cross 
paths;  reconciliation  or  what  have 
you   and  the   final  clinch.      Shucks! 

Direction Joseph   C.    Boyle; 

alright. 

Author Forrest    Halsey- 

Leland    Heyward 

Scenario Earle    Roebuck 

Photography Ernest    Haller ; 

satisfactory. 


Colleen  Moore  in 

"Her  Wild  Oat" 

First  National         Length:   6118  ft. 

COLLEEN  IN  ANOTHER  OF 
HER  POPULAR  "CINDEREL- 
LA" ROLES  CRASHES  INTO 
SOCIETY  WITH  LAUGHS  AND 
A   BOX-OFFICE  JINGLE. 

Cast. ..  .Colleen  Moore  pilots  a 
lunch  wagon  into  society  and  wins 
her  man.  Larry  Kent  lends  fine  sup- 
port. Hallam  Cooley  scores  laughs 
as  the  wise  reporter.  Others  Gwen 
Lee,  Martha  Mattox,  Charles  Gib- 
lyn,  Julanne  Johnston. 

Story  and  Production ....  Comedy 
romance,  adapted  from  the  story  by 
Howard  Irving  Young.  The  for- 
mula is  the  old  reliable  hokum.  But 
it  clicks  decisively.  Circumstances 
bring  the  poor  little  gal  of  the  lunch 
wagon  into  posing  as  a  duchess  at  a 
fashionable  summer  resort.  This  is 
engineered  as  a  publicity  stunt  by 
Hallam  Cooley,  the  reporter  looking 
for  a  sensational  story.  The  mix-ups 
that  result  bring  a  series  of  laughs 
that  are  sure-fire.  The  rich  young 
man  she  has  fallen  in  love  with 
proves  to  be  her  stepson,  for  she 
made  the  mistake  of  picking  the 
name  of  his  new  duchess  mother  for 
her  escapade.  It's  a  riot  for  laughs. 
Titles  are  funny,  too.  Colleen  at  her 
best.     You  can't  go  wrong. 

Direction     Marshall    Neilan ; 

showmanship. 

Author    .  .  .  Howard    Irving    Young 

Scenario    Gerald    C.    Duffy 

Photography George    Folsey 


"Love  Me  and  the  World  (*^ 
Mine"  ^ 

Universal  Length:  6813 1*^ 

FAMILIAR    YARN    MADE  l'^ 
TERESTING  THROUGH  INTI  ?' 
.IGENT  DIRECTION  AND  GI 
ERALLY  GOOD   PRODUCTlC„„ 
Cast. . .  .Mary  Philbin  as  the  wh(E'.  i 
some,    sacrificing    country   girl  he' 
ine,   suitable   but   inclined  to  overl  '•" 
Kerry  "just  the   type"   for  the  daii-l 
ing    Austrian    ofificer.      Betty   CoiiCT 
son  clicks.  Others  Henry  B.  Waltl;  ii' 
Martha  Mattox,  Charles  Sellon,  jfe 
thilde    Brundage,    Geo.    Siegmann,,; 
Conti,    Chas.    Puffy.^    Emily    Fitziir. 

Story  and  Production Dramjfo 

pre-war  Vienna,  with  a  few  soc  i  ■ 
trimmings,  based  on  an  original 
Rudolph  H.  Bartsch.  E.  A.  Dup 
who  made  "Variety,"  directed  and 
influence  on  the  picture  gives 
touches  of  originality  and  all-aro 
quality.  Story  deals  with  philam 
ing  officer  who  at  first  toys  with 
fections  of  courttry  miss  and  t; 
falls  for  her.  Narrow-minded  mo[ 
drives  her  from  home,  and  she  ( 
to  Vienna  to  live  with  her  fast-s; 
ping  cousin.  A  wealthy,  refor 
roue  falls  in  love  with  her  and. 
nearly  marries  him  as  she  beliij 
that  providing  she  wed  the  yc 
officer,  his  military  career  woulc 
blocked.  War  is  declared  and' 
chases  the  troop  train  and  overt'! 
her   lover.  ' 

Direction    E.   A.  Du  I 

Author   Rudolph  H.  Bar|  r- 

Scenario    E.   A.   Dupont  j  ,.. 


Paul  Kohner. 
Photography . 


Jackson 


i 


Patsy  Ruth   Miller  in 

"South  Sea  Love" 

FBO  Length:   6388  ft. 

STORY  OF  SOUTH  SEA 
LOVE  AND  REVENGE  HAS 
TROPIC  ATMOSPHERE.  PLOT 
FAR  FETCHED  BUT  HAS  GOOD 
DIRECTION  AND  ACTING. 

Cast Patsy  Ruth  Miller  screens 

handsomely  as  the  heartbreaker. 
Lee  Shumway  takes  the  acting  hon- 
ors. Others  Harry  Crocker,  Allan 
Brooks   and   Barney   Gilmore. 

Story  and  Production. ..  .Romance 
and  adventure.  From  the  story  by 
Georges  Surdez  in  "Adventure"  mag- 
azine. The  first  two  reels  are  old 
stuff.  Business  of  the  girl  rising 
from  the  chorus  to  headlining  the 
show.  Here  there  is  thrown  in  a 
mixture  of  a  lover  in  the  South  Seas, 
a  wily  press  agent,  and  a  young 
blood  who  steals  funds  to  back  the 
show  through  infatuation  for  the 
girl.  Scene  shifts  to  the  South  Seas. 
Here  the  interest  really  starts.  Good 
action  stuff,  characterization,  and 
tropic  atmosphere.  A  unique  scheme 
of  the  two  lovers  to  revenge  them- 
selves on  the  girl  who  has  made  'em 
suffer  works  out  with  a  dramatic 
kick.  Shumway's  acting  is  aces. 
Patsy    screens    great.      Story    ragged. 

Direction    Ralph    I  nee;    good 

Author    Georges    Surdez 

Scenario    Not  Credited 

Photography    ....Nick    Musuraca; 
O.    K. 


"Cohens  and  Kellys  in 
Paris" 

Universal  Length:   7481  ft. 

MIXTURE  OF  HOKUM  AND 
SLAPSTICK  THAT  PRODUCES 
SURE-FIRE  COMEDY  ENTER- 
TAINMENT. IT'S  BOISTER- 
OUS AND  ROUGH-AND-READY 
STUFF. 

Cast. . .  .George  Sidney  and  J.  Far- 
rell  MacDonald  again  do  Mr.  Cohen 
and  Mr.  Kelly,  respectively,  and 
don't  muff  a  laugh.  Both  good 
troupers  at  their  best.  Their  spouses 
are  Kate  Price  and  Vera  Gordon; 
handle  the  parts  competently.  Others 
Charles  Delaney,  Sue  Carol  and  Ger- 
trude  Astor. 

Story  and  Production. .  .  .This  des- 
cendant of  the  Irish-Jewish  comedies 
an  original  by  Al  Cohn,  has  prac- 
tically nothing  excitingly  new  by 
way  of  story  but  the  gags  and  the 
work  of  the  players  make  it  high 
excellent  entertainment.  Direction 
and  titles  are  important  factors.  Up- 
on learning  their  children  are  going 
to  be  married  in  Paris,  each  papa 
drags  his  wife  off  to  the  French  cap- 
ital. Cohen  and  Kelly,  although 
business  partners,  hate  each  other 
enthusiastically.  Then  comes  the 
familiar  but  laugh-getting  seasick 
stuff  aboard  ship.  In  Paris  the 
fathers  declare  a  truce  upon  learn- 
ing that  the  marriage  has  already 
been  done  and  set  out  to  sidetrack 
a  vampish  model  and  cabaret  dancer. 

Direction    William    Beaudine; 

Author    Al    Cohn 

Scenario Al   Cohn 

Photography Charles  Stumar 


"Simba" 

Martin  Johnson  African 

Expedition  Corp.   Length:  8000  ft. 

AFRICAN  HUNT  NOVELTY 
WHICH  HAS  SOME  THRIL- 
LING MOMENTS,  CARRIES  IN- 
TEREST DESPITE  SLOW 
START.     JUNGLE    REALISM. 

Cast. .  .  .  Mr.  and  Mrs.  Martin  John- 
son demonstrate  their  courage  and 
resourcefulness  in  filming  jungle  life. 

Story  and  Production. ..  .Here's 
one  which  has  a  lot  of  exploitation 
angles.  It's  a  straight  nature  drama, 
showing  the  veteran  camera  hunt- 
ers. Mr.  and  Mrs.  Martin  Johnson, 
in  the  African  jungles.  Its  educa- 
tional value,  assures  support  and  to 
this  is  coupled  some  thrills  of  the 
hair-raising  variety.  Starting  a  bit 
slowly,  the  picture  gathers  speed  and 
winds  up  with  some  sensational  lion- 
shots.  Simba,  is  the  African  word 
for  lion.  A  special  number,  "The 
Song  of  Safari"  has  been  written  for 
the  picture,  and  adds  to  the  exploita- 
tion and  presentation  value.  The 
thrill  of  a  rhinoceros  charging  Mrs. 
Johnson  is  one  to  remember.  At  the 
Earl  Carroll,  New  York,  where  it  is 
being  presented  with  phonographic 
accompaniment,  the  picture  has 
proved  a  hit.  "Simba"  goes  out  as  a 
roadshow,  booked  as  a  unit  with  the 
animated  song  and  synchronized 
phonographic  presentation  offered  at 
the  Earl  Carroll.  Looks  like  a  bet 
for    towns    large    and    small. 

Direction  ..The  Martin  Johnsons; 
courageous. 

Photography  ..The  Martin  John- 
sons;   very   good. 


\ 


"Casey  Jones" 

Rayart  Length:  667i 

RAILWAY  MELODRi! 
\VITH  ANTI-CLIMACTIC  ME 
DERINGS  BUT  THE  S( 
THAT  WILL  SUIT  THE  AV 
AGE  NEIGHBORHOOD  Al 
ENCE  NICELY. 

Cast.  ..  .Ralph  Lewis  will  giv< 
following  a  shock,  in  the  seqti 
where  he  imbibes  too  much.  Th 
not  used  to  this  from  the  great 
form"  hero.  Jason  Robards  and 
Sheridan  the  hero  and  heroine 
Brooks  Benedict  the  villain.  0 
Kate  Price  and  Al.  St.  John 

Story  and  Production.  .Melodii 
"Casey  Jones"  is  told  in  a  so: 
serial  fashion  with  the  story  n 
ing  several  anti-climaxes  befoR 
real  finish.  This  doesn't  maki 
the  very  best  sustained  interesi 
the  ardent  fans  of  melodrama  wi 
doubtedly  find  plenty  to  hold 
attention.  The  substance  holds  i 
iety  of  thrills  with  a  runaway 
carrying  poor  Ralph  Lewis 
threatened  crash  as  a  final  \^alloF 
the  rescue  comes  in  the  nick  o' 
and  the  hero  of  sundry  unifori 
saved  for  still  further  exj 
Charles  Hunt  has  interrupted  hi; 
with  some  comedy  bits  but  the 
peared  to  please  the  crowd,  ju 
from  the  chuckles.  Good  pre 
picture. 

Direction   Chas.  1 

satisfactory. 

Author    Arthur 

Scenario  Arthur 

Photography    Ernest   D 

good. 


ES 


THE 


idJ  February    12,   1928 


Claire  Windsor  in 

sJin  and  the  Woman" 

eel    t  Length:   6300  ft. 


;t 


Id 


,Y     OF     SMALL     TOWN 


»SS  'ERS     AND     HOW     THE 
NE  TRIUMPHED. 

S    WINDSOR     CAST     IN 
THETIC   ROLE. 

Claire  appealing  in  a  very 
tory.  Vera  Lewis  as  an  aris- 
dowager  does  a  fine  bit  of 
rization.        Cornelius      Keefe 


S(   ot  as  a  hero.    Others  Thomas 


James   Mack,   Edithe  Yorke 
dge   Johnston. 

>to  and  Production.  .  .  .Drama  of 
all  ivn  life,  from  the  story  "Cour- 
:"  Mary  Lanier  Magruder.  The 
battles  all  her  life  against  the 
ill  ivn  gossips,  because  of  a  cloud 
■rounds  her  parentage.  The 
dame  who  rules  the  town  is 
erest  enemy,  for  she  knows 
e  heroine  is  the  legitimate 
r  of  her  dead  son  who  mar- 
mill  girl  against  her  wishes. 
I  fine  dramatic  material  that 
p  to  a  satisfactory  climax.  In 
;  material  was  evidently  above 
;ctor  and  his  continuity,  for 
d  to  highlight  the  story  and 
n(  ut  clearly  certain  very  human 
ic  .  At  that  it  is  an  appealing 
irj    lat  will   hit   the   family   trade. 

Di    tion    ....Burton    King;   weak 
^1   >r    ...Mary   Lanier   Magruder 

Sc    irio    Adrian   Johnson 

PI    >graphy Art  Reeves;  good 


01 

i! 
.t 
ie 

it 

d 
:r 

rlA 
t, 

ic 


Leo  Maloney  in 

he  Apache  Raider" 

Length:  5755  /( 

JVERLY  BUILT  WESTERN 

|S   PILING    ON    MYSTERY 

USPENSE  TO  A  THRILL 

X.    LEO  MALONEY  HAS 

UNCH. 

Leo  Maloney  gives  a  clean- 

■formance    without   overacting. 

|a  Gilbert  a  likable   gal.     Tom 

an  ideal  heavy.     Others  Don 

n,    Jack    Ganzhorn,    Frederick 

Joan    Renee,   WiUiam    McCor- 

iRobert    Smith,    Walter    Shum- 

pd  Murdock  MacQuarrie. 

|ir  and   Production. . .  .Western. 

he  story,  "The  Border  Raider," 

D.  Hofifman.     It  is  a  pleasure 

i  a  western   that   steps  off  the 

)rn  out  trail  and  blazes  a  new 

ith    some    unique    and    original 

)ns.     The  plot  is  cleverly  con- 

d,   developing   new   twists   that 

le  story  humming  and  the  sus- 

zipping.    Starts  oiif  with  a  novel 

!    supposed    bandit,    the    hero, 

;    his    own    cattle.       A    lot    of 

tantial   evidence   has   piled   up 

y   to  make    Maloney   appear  a 

in-man.      All   the   time   hero   is 

i  his  cards  to  uncover  the  man 

rnanufacturing  all  the  evidence 

him  strung  up   to  a  telegraph 

Big    punch    in    climax.       Fast 

and    lots    of    riding    and    gun 

action ....  Leo  Maloney;  snappy 

hor W.    D.    Hoffman 

lario Ford    I.    Beebe 

tography.  .Edward   KuU;   good 


Short  Subjects 


"A  Social  Error" 
Karnival  Komedies —  F  B  O 

Heavy  Slapstick 
Type  of  production.  . .  .2  reel  comedy 
This  is  the  first  of  the  series,  fea- 
turing Al  Cooke.  Al  and  his  side- 
kick Barney  impersonate  Lord  Salis- 
bury and  his  secretary  and  attend  a 
house  party  as  the  guests  of  honor. 
The  reels  are  heavily  gagged  with 
the  rough-and-tumble  style  of  com- 
edy, and  there  is  a  lot  of  repetition 
of  gags  that  are  not  any  too  original. 
Al  clowns  well,  and  is  always  away 
ahead  of  the  material  they  give  him 
to  work  with.  The  old  brand  of 
slapstick  is  relied  on  chiefly  to  get  the 
laughs.     Albert   Herman  directed. 


"Wedding  Ships" — Cameo 
Educational 

Gypsy  Laughs 
Type  of  production.  .  .  .1  reel  comedy 
Monte  Collins  is  the  happy  bride- 
groom. As  he  speeds  along  with  his 
bride  in  his  racer,  he  unfortunately 
runs  his  car  all  over  a  gypsy  camp. 
The  gypsy  chief  throws  him  into  a 
tent  with  an  ugly  old  gypsy  dame. 
The  latter  starts  to  make  love  to 
Monte.  From  this  situation  the  com- 
edian manages  to  extract  a  fair  quota 
of  laughs.  Collins  is  funny  enough  to 
make  even  this  slight  situation  tairly 
entertaining.  Directed  by  Jules  White. 


"Love  at  First  Flight" 

Sennett— Pathe 

More  Bathing  Beauties 

Type  of  production 2  reel  comedy 

Bathing  beauties  receive  more  glor- 
ification in  this  Sennett  picture, 
which,  like  most  of  its  predecessors, 
looks  like  a  feature.  Joe  Young  and 
his  mechanic,  Lyge  Connolly,  stop 
their  Shanghai  to  American  flight  in 
order  to  rescue  a  boatload  of  bathing 
girls.  All  the  misses  fall  heavily  for 
the  aviators  and  during  the  festivi- 
ties more  or  less  reason  is  found  for 
dragging  in  an  exquisite  color  se- 
quence in  which  the  girls  go  in  for 
posing — and  how.  Eddie  Cline  di- 
rected this  film,  which  has  a  fair 
amount    of   entertainment. 


"Pretty   Baby"— Cameo 

Educational 

Natural  Laughs 

Type  of  production....!  reel  comedy 

Two  good  comedians  are  teamed 
for  the  laughs,  and  they  deliver. 
Monte  Collins  is  just  married,  and 
enters  his  hotel  suite  with  the  bride. 
A  souse,  played  by  Wallace  Lupino, 
opens  the  wrong  door,  and  busts  in 
on  the  happy  couple.  Then  follows  a 
series  of  clever  gags,  with  the  souse 
popping  up  at  the  most  unexpected 
times  and  the  most  unlooked  for 
places.  The  finale  carries  a  lot  of 
real  mirth.  Here  is  a  good  comedy 
team  that  should  be  built  up  in  a 
series.  They  have  the  stuff.  Jules 
White  directed,  and  at  last  he  seems 
to  have  hit  a  real  live  bet. 


"Rival  Romeos" 
Disney — Universal 
Good  Audience  Stuff 
Type  of  production....!  reel  novelty 
Oswald,  in  his  cartoonland  flivver, 
goes  to  call  on  his  lady  love  and  so 
does  his  rival,  in  a  magnificent  ma- 
chine. After  a  flock  of  insane  but 
entertaining  gags  Oswald  arrives  at 
her  home  and  serenades  her  until  a 
goat  eats  up  his  music.  Then,  while 
the  rivals  are  arguing  over  the  lady, 
she  goes  riding  off  with  another 
suitor.  This  is  one  of  the  best  novel- 
ties of  its  kind  U;niversal  has  dis- 
played in   many  weeks. 


"Draggin'  the   Dragon" 

Pat   Sullivan — Educational 

Fun    With   Felix 

Felix   the    Cat    steals    a    chop    suey 

recipe    book,    and    is   pursued    by    the 

Chink   all   the   way   to    China.      Here 

the    army   and   the    secret   police    and 

all  the  machinery  of  the  law  are  called 

on   to  capture  him.     The  cartoonist's 

inventive  genius  was  going  full  steam 

on  this  one,  and  lie  managed  to  turn 

out   an   animated    that    has   plenty    of 

novelty   and   fun.      The   dragon   on   a 

flag    comes    to    life,    and    then    Felix 

has  his   hands   full. 


"All   Balled   Up" 
Universal 

Fat  Man  Comedy 
Type  of  production. ..  .2  reel  comedy 
Charles  Puffy  finds  two  pair  of  the- 
ater tickets  and  invites  his  sweetheart 
and  the  boss  and  his  wife  out  for  an 
evening's  entertainment.  Unfortu- 
nately, the  tickets  are  old  and  the  par- 
ty is  ejected.  Then  to  a  cabaret  they 
go  and  Charles  has  difficulty  with  a 
too-tight  dress  suit  and  a  roughneck. 
There  are  several  good  injections  of 
slapstick  and,  as  a  whole,  the  picture 
manages  to  be  fairly  funny.  Sweet 
is  credited  as  the  director. 


"Chilly  Days" — Juvenile 
Educational 

Weak  Number 
Type  of  production.  .  .  .2  reel  comedy 
Given  a  wonderful  little  player  like 
Big  Boy,  there  seems  no  logical  rea- 
son why  they  can't  provide  him  some- 
thing better  than  this  rehash  of  stuff 
that  he  has  done  many  times  before. 
They  start  to  build  up  the  pathos 
with  the  kid  being  abused  by  his  step- 
mother and  thrown  out  in  the  cold. 
From  then  on  it's  just  a  wild  mixture 
of  old  gags  and  sloppy  situations  that 
won't  do  Big  Boy's  rep  a  bit  of  good. 
Oh,  well,  Big  Boy  is  good,  in  spite 
of  the  weak  material.  Charles  La- 
mont  directed,  but  he  can't  brag 
about  it. 


"AU   Washed  Up" 
Karnival  Komedies —  F  B  O 

A  Goofy  Salesman 
Type  of  production.  . .  .2  reel  comedy 
Al  Cooke  is  a  goofy  salesman,  and 
is  persuaded  to  impersonate  a  mil- 
lionaire who  is  his  double.  Al  soon 
finds  that  his  double  has  a  lot  of 
enemies  who  are  after  his  life.  He 
gets  into  all  sorts  of  complications, 
and  manages  to  extract  some  laughs 
from  material  that  has  been  done 
many  times  before.  The  titles  in  this 
Karnival  Komedy  series  are  compos- 
ed of  ancient  puns  that  should  be 
retired    on    a    pension.      They    don't 


help  Al  Cooke  a  bit,  for  he  is  a  real 
comedian  when  they  give  him  half  a 
chance.     Al  Herman  directed. 


"Versatility" 
Grantland    Rice — Pathe 
Filling  Material 
Type  of  production....!  reel  novelty 
Athletes  who  star  in  various  sports 
are  the  subject  of  this  issue,  produced 
by    John    L.    Hawkinson.      It    deals 
with    Lillian    Copeland   of    California, 
Harry   Fisher,   former   Williams   Col- 
lege   athlete;    Walter    Kinsella,    Joe 
Pilates  and  Lenore  Allan,  stage  dan- 
cer.     You    have    seen    plenty    of    this 
stuff  before  from  the  same  producer. 


"Back  to  Nature" 
Universal 

Picnic  Entertainment 
Type  of  production. . .  .2  reel  comedy 
With  a  flock  of  nice-looking  girls 
and  young  fellows,  this  number  gets 
along  pretty  entertainingly.  Arthur 
Lake  has  to  cancel  a  date  with  his 
sweetie  in  order  to  flivver  the  family 
out  for  a  picnic.  The  aforesaid  miss 
ties  up  with  another  picnic  party  des- 
tined for  the  same  spot.  A  tramp 
frightens  the  girl  and  Arthur  stages  a 
hero  act,  at  the  end  of  which  the  hobo 
moves  on  hurriedly.  Supporting  Lake 
is  Lillian  Gilmore.  It's  good  film 
stuff  of  its  kind.  Ansel  Friedenberger 
directed. 


"Madden  of  the  Mounted" 
Universal 

The  Old,  Old  Story 
Type  of  production.  .2  reel  Western 
This  picture  screens  the  old,  old 
tory  but  it  is  better  made  than  usual. 
The  type  of  audience  for  which  it 
was  produced  will  probably  like  it. 
The  story  has  Madden,  Northwest 
mounted  policeman,  lose  his  prisoner. 
The  refugee  hides  in  a  cabin,  and 
forces  the  owner,  La  Mont,  father  of 
the  girl  whorn  Madden  loves,  to  help 
him  plan  his  escape.  Hero  arrives  at 
the  cabin,  and  all  ends  well.  Jack 
Perrin  is  starred.     Lavigard  directed. 


"The  Good  Ship  NeUie" 
Aesop  Fables — Pathe 
Cartoon  Pirates 
Type  of  production....!  reel  novelty 
This   is   the   best    Fable    Pathe    has 
released  in  some  weeks.     Paul  Terry 
and   his   associates   have   gone   in   for 
more-than-usual  distortion  of  charac- 
ters and  action  and  fine  entertainment 
has    resulted.      The    business    has    to 
do  with  a  pirate  attack  upon  a  ship 
mastered   by   a   mouse    and   his   wife. 
It's  fast  and  furious  stuff. 


"New  York's  Sweetheart" 
Curiosities — Educational 
Old  Time  Shots 
Type  of  production....!  reel  novelty 
Taking  a  bunch  of  old  shots  of 
New  York  in  the  nineties,  and  con- 
trasting them  with  the  same  situations 
today,  results  in  a  just  so-so  reel.  To 
lend  it  some  novelty,  the  Statue  of 
Liberty  is  supposed  to  be  interviewed 
on  her  impressions  then  and  now. 
Titles  are  the  supposed  remarks  of 
Miss  Liberty.  After  seeing  a  dozen 
films  more  or  less  built  along  the 
same  lines,  the  idea  loses  its  novelty. 
Looks  as  if  they'll  have  to  hit  some- 
thing new  in  city  views,  for  the  news- 
reel  competition  is  making  it  tough 
for  this  class  of  film. 


mv 


i 


0/^1  LY,      Sunday,  Feb.  12,  1928 


n 


Reinhardt  Plans  New  Lighting 

'      Fox  Contract   Predicted   for  Pola  Negri — Henshaw  Outlines  Program  of  Sierra  Pictures — 
Fred    Niblo  to  Direct  "La  Paiva" — British  Films  Planned  by  Revness — Whitman  with  Fox 


(( 


MIRACLE  WOMAN"  TO  BE 
EIRST  EILM  EOR  U.  A. 


"The  Miracle  Woman,"  which  will 
be  Max  Reinhardt's  initial  picture  for 
United  Artists,  with  Lillian  Gish  star- 
red, will  have  a  new  kind  of  brilliant 
lighting,  according  to  Joseph  M. 
Schenck. 


Higgin  to   Direct   La   Rocque 

Howard  Higgin,  it  is  reported,  will 
direct  "Celebrity,"  starring  Rod  La 
Rocque   for   De   Mille. 


McCarthy  Contract  Renewed 

John  McCarthy,  who  recently  made 
"The  Lovelorn"  and  "Becky,"  for 
M-G-M,  has  signed  a  new  contract 
with  that  company. 


Original  for  Beery-Hatton 

"Great  Guns,"  an  original  by 
Keene  Thompson  and  Monty  Brice, 
is  to  be  the  next  Beery-Hatton  pic- 
ture.     Frank   Strayer   will   direct. 


Dugan  Replaces  McNamara 

Tom  Dugan  will  replace  the  late 
Ted  McNamara,  teaming  with  Sam- 
my   Cohen    in    "Plastered    in    Paris." 


M-G-M  Signs  Hopkins 

Robert    Hopkins,    title    writer,    has 
been   signed  by   M-G-M. 


Matiesen  in  Compson  Cast 

Otto  Matiesen  has  been  cast  in 
Betty  Compson's  starring  vehicle 
which  Columbia  is  producing  with 
Walter   Lang   as   director. 


Added  to  Menjou  Cast 

Mario  Carillo  and  Rose  Dione  have 
been  cast  in  Adolphe  Menjou's  "Sup- 
er of  the  Gaiety,"  which  Hobart  Hen- 
ley   is    directing    for    Paramount. 


Harry  Sinclair  Drago 

Originals 

"Hello,  Cheyenne" 

"Painted  Post" 

(For  Tom  Mix) 


Author  of  Ten 
Picturized 
Originals 


Under  Contract 
to  Fox 


Pola  With  Fox? 

Pola  Negri  may  sign  with 
Fox,  it  is  reported.  Her  new 
picture  under  her  Paramount 
contract  is  "Three  Sinners." 
Arthur  Rankin  has  just  been 
added  to  the  cast. 


SIERRA  PLANS  4  SPECIALS 

T 


Revness  to  Make  Series  of 
Six  Pictures  in  England 

Maurice  Revness  leaves  this  month 
for  England  to  produce  a  series  of 
six  pictures. 


Hepburn  Considering  Screen  Offer 

Barton  Hepburn,  who  recently 
closed  a  successful  run  of  "The  Vor- 
tex," in  which  he  played  a  featured 
role,  is  considering  a  picture  career. 
No  definite  announcement  is  reported 
as  yet. 


Cast  in  "Harold  Teen" 

Hedda  Hopper  has  been  cast  in 
"Harold  Teen,"  which  Mervyn  Le- 
Roy  is  directing  for  First  National. 


Sennett   Bathing   Girl   Cast 

Mary  Maberry,  formerly  Sennett 
beauty,  has  been  cast  for  a  dramatic 
role  in  De  Mille's  "The  Godless 
Girl." 


Beaumont  to  Direct  Lovett  Story 

Harry  Beaumont,  who  recently  di- 
rected Ramon  Novarro  in  "Forbid- 
den Hours,"  will  next  direct  "The, 
Dancing  Girl,"  an  original  by  Jose- 
phine Lovett. 


Sierra  Pictures  announce  through 
its  president,  Dale  Hanshaw,  that 
four  special  attractions  will  be  pro- 
duced for  the  coming  season.  The 
first  will  be  "The  Port  of  Missing 
Children,"  by  Phillip  Schuyler.  In 
addition  to  the  four  specials,  there 
will  be  several  series  of  dramas  and 
comedies,    and    also    short    subjects. 

Hanshaw  recently  com^Dleted  an 
extended  trip  through  the  country 
visiting  the  independent  exchanges. 
During  the  1927  season  Sierra  dis- 
tributed the  Earle  Douglas  stunt 
dramas;  a  serial  "Vanishing  Mil- 
lions;" two  specials,  "The  Feud  Wo- 
man" starring  Mary  Carr  and  "Was 
He  Guilty?"  starring  William  Boyd; 
a  comedy  drama  and  a  series  of  six 
two-reel  animal  stories. 


Spence   Titling 

Ralph  Spence  is  titling  a  comedy 
to  feature  Charlie  Murray  and  Louise 
Fazenda,  which  Eddie  Cline  will  di- 
rect. 


Meehan  Writing  Original 

J.  Leo  Meehan,  FBO  director,  is 
writing  a  story  of  a  bellboy's  ex- 
periences, with  William  Bakewell 
cast  as  the  bellhop.  Meehan  will  di- 
rect. 


Tuttle   to   Direct   Dix 

A  new  director-star  combination 
has  been  formed  on  the  Paramount 
lot  in  Hollywood,  consisting  of  Frank 
Tuttle,  director,  and  Richard  Dix, 
star.  Tuttle  is  to  direct  Dix  in 
"Easy  Come,  Easy  Go,"  an  adapta- 
tion of  the  play  by  Owen  Davis, 
which  goes   into  production   soon. 


Making  "Pay  As   You  Enter" 

"Pay  As  You  Enter"  is  the  title 
of  a  picture  which  Warner  Brothers 
are  making  with  Louise  Fazenda  and 
Clive  Brook.  Direction  is  by  Lloyd 
Bacon. 


Walker-Love  Co- Starring  Team 

Johnny  Walker  and  Bessie  Love 
are  co-starred  in  "The  Matinee  Idol," 
formerly  titled  "Broadway  Daddies." 
Frank  Capra  is  directing  with  a  cast 
including  Sidney  D'Albrook  and 
Lionel   Belmore. 


ROY    DEL    RUTH 

DIRECTOR 

RECENT  RELEASES 
"THE  FIRST  AUTO"  "HAM  AND  EGGS" 

VITA  PHONE  ALL  STAR  SPECIALS 

'IF  I  WERE   SINGLE"  — Featuring   May   McAvoy,   Conrad    Nagel, 

Andre  Beranger — Myrna  Loy. 

NOW  IN  PRODUCTION 
"POWDER  MY  BACK" -with  Irene  Rich,  Andre  Beranger, 

Carroll  Nye. 

WARNER  BROTHERS  PICTURES,  INC. 


Whitman  Named  Assist 
Supervisor  by  Mars! 

Phil   Whitman,   former   Sennetl 
rector,   has   been   named   assistani 
George    E.    Marshall,    head    of 
comedy  production. 


Cornelius   Keefe   Signed 

Morris  Schlank,  independent 
ducer,  has  signed  Cornelius  fi 
for  the  lead  opposite  Mildred  H 
in  "Hearts  of  Men."  James  P. 
gan  is  director  of  this  Curwood  s 
which  Anchor  Prod,  will  release 


Lillian  Gilmore  in  Lead 

Lillian  Gilmore  is  feminine  le 
Rex   King's   "Wild   West   Roma:' 
with    George    Beldon   as    heavy. 


FRANK  ZUCKER 

A.  S.  C. 

Cinematographer 


220   W.   42nd   Street 
•Phones: 
Wadsworth     5650,     Wisconsin    06lf   ^ 
New  York   City  ^j 


h 


MARTI 
COHN 

Is  Editing      *'' 

"Their  Houi 

( TIFF  A  NY-STAHL  PROi 


The  Life  of  Los  Ai 
Centers  at  the 
Amhassador's 

Famous 
Cocoanut  Groi 


Special  Nights  Tues.  and 
College  Night  Every  FriiJ 


A  Little  from  "Lots" 


&,  RALPH  WILK 


Hollywood 

TANNINGS  knows  his  auto- 
iles.  He  has  purchased  three 
since  his  arrival  in  this  coun- 
ilian  a  year  ago. 

*  *         * 

Bill"   Howard,    director,    to 
of  former  laiv  students. 

*  *         * 

s  Farrell  has  a  "rival."  He 
e  Chandler  are  the  only  lead- 
1    in    Hollywood    who    drive 


d  Sartvmy  Cohen  wish  to 
t  of  pictures,  he  could  make 
money  dropping  into  water. 
•  Sammy  doing  some  high 
cy  diving  in  the  Ambassa- 
•I   and   he   performed   like   a 

onal. 

*  *         * 

-ome  producers  reported  giv- 
lanes  as  presents,  it  would 
urprising  if  one  came  to  E. 
Steene,  the  Akeley  expert, 
:  ;  shot  much  air   "stuff." 

4:  4<  * 

w     that      Earl      "Pinky" 

^art    has    joined    Howard 

r,   Inc.,   he   will   no   doubt 

production     work.       He 

been   connected   with   stu- 

for    several    years.      He 

to    Paramount   from   the 

sas     City     Star,"     along 

Glen  Allvine  and  Emmett 

-rder. 
k    I         *        *        1^ 

r  Passing  Show:  Ernest 
rnce  and  Williavi  Gold- 
chatting  at  the  M-G-M 
o;  Felix  Young  strolling 
gh  the  Ambassador; 
is  Small  entering  the  M- 
studio. 

*  *         ♦ 

your  eye   on   LeRoy   Mason. 

had  a  busy  year  and  he  is 
"Golden  Shackles,"  a  Dallas 
Id  production.  "Where  are 
1?",  we  asked  him.    "St.  Paul, 

was    the    reply.      "Well,    we 

i!    Minneapolis."      "Does   that 

don't  get  a  writeup?",  asked 

"  o\  thinking    of    the    rivalry    be- 

',  nhe  Twin  Cities. 


is     likely     that     Georg« 
es,  whose  camera  work  is 
v's    excellent,    will    photo- 
1   Gloria   Swanson  in   her 
picture.      George    is    still 
^r  contract   to    Sam   Gold- 
He  started  in  Portland, 


*        *         * 

Maier,    publicity    writer    for 

al,       currently       appears       in 

[md  as  author  of   one   of  the 

r.eresting  stories  of  the  month. 

[ntitled    "How    I    Didn't    Be- 

Movie    Star,"    and    tells    the 

own  experiences  in  trying  to 

Jhe    studio    gates    as    an    "ex- 

and  around  New  York  City. 


Grace  Lewis,  who  has  returned  to 
picture  work,  has  two  pets,  "Lady 
Beverly,"  her  horse,  and  "Spot," 
her  English  coach  dog. 

*  *         * 

More  Passing  Show:  Harry 
Gribbon,  Roland  Asher  and 
Walter  Taylor,  former  Uni- 
versity of  California  star,  dis- 
cussing football;  Kathryn 
Crawford  of  "Hit  the  Deck," 
admiring  movie  stars  at  pop- 
ular dining  place. 

*  *         ♦ 

The  "H's"  are  numerous  at  6404 
Sunset  Boulevard,  where  Hal  Howe, 
Earle  Hampton  and  Wilson  B.  Heller, 
Boswells  to  stars,  directors,  title 
writers,  scenarists,  or  what  have  you, 
share  an  office. 

*  +         ♦ 

More  Passing  Show : 
Harold  Lloyd  bidding  farewell 
to  Tim,  Whelan,  who  is  en 
route  to  England. 

*  ♦         * 

Our  good  friend,  Phil  H.  Whit- 
man, of  the  old  Paramount  Long 
Island  studio  days,  has  joined 
George  Marshall,  the  supervisor  of 
Fox    comedies.     Phil    will    supervise 

two  units. 

*  *         * 

"There's  gold  in  them  thar  bags," 
said  Joe  R'ock,  as  he  dipped  his  hand 
into  a  bag  on  his  desk.  Joe  is  part 
owner  of  a  California  gold  mine  and 
exhibited  the  ore  samples  to  Harry 
Lichtig   and    Fritz    Feld. 

*  *         * 

More  Passing  Show:  Bill 
Underwood,  Sam  Sax  and  Sam 
Bischoff  golfiyig;  Mary  Carr 
watching  Jack  Oakie,  Stephen 
Carr  and  Mike  Reilley  playing 
baseball  in  her  backyard. 

*  *         * 

It  wouldn't  be  surprising  if  a  mo- 
tion picture  contract  was  tossed  in 
the  direction  of  "Buck"  Lewellyn, 
the  Pendleton,  Ore.,  officer,  who  was 
one  of  the  captors  of  William  Ed- 
ward Hickman.  "Buck"  flashed  a 
smile  at  the  Emanuel-Lohman  fight 
that  attracted  the  attention  of  direc- 
tors and  producers.  He  is  well  built 
and  would   look  good  in  westerns. 

More  Passing  Show:  Fred 
Newmeyer  and  Millarde  Webb 
discussing  baseball,  with  Fred 
informing  Millarde  that  his 
last  appearance  in  the  big 
leagues  was  with  Philadel- 
phia Americans  as  a  pitcher. 


JACKSON  FILM  STUDIO 

175  X  220 
at   Jackson   &    Westchester  Aves., 
Bronx 
Directly  at  Subway  iStation.     A   Long 
or     short     term     lease.       Immediately 
available    with    equipment.      Moderate 
Rental. 

R.  TELFAIR  SMITH,   Inc. 
11   East  10th  St.         STUyvesant  2081 


Contest  Winners  to  Join 
"Our  Gang"  for  3  Months 

Jimmie  Farren,  a  five-year-old 
youngster  residing  in  Santa  Ana, 
Cal.,  was  declared  the  winner  in  the 
recent  West  Coast  Theaters-Hal 
Roach  "Our  Gang"  Talent  Hunt, 
thereby  becoming  a  member  of  'Our 
Gang'  for  three  months.  Bob  Eu- 
gene Pearson,  of  Oakland,  Ben  Par- 
sons. Portland,  and  Bill  Ulmer  of 
Seattle  are  other  winners  and  have 
been   signed  up  for  a  shorter  period. 

"Bellamy    Trial"    Bell's    Next 
Monta    Bell's    next   picture    will    be 
"The    Bellamy   Trial." 

"Nightstick"  Next  Banciroft 

"The  Nightstick"  is  title  selected 
for  George  Bancroft's  next  for  Para- 
mount. 


Gregor    to    Direct 

Arthur  Gregor,  author  of  "Dolo- 
rofa,"  will  direct  the  picture  which 
is  to  be  Eve  Sothern's  initial  vehicle 
for  TifTany-Stahl. 


Harlan  Contract  Renewed 

Universal   has  renewed  contract  of 
Otis    Harlan. 


^.^tytcc 


Lupe  Velez  in  "La  Paiva"; 
Niblo  Slated  to  Direct 

Coincidental  with  change  in  the  as- 
signment of  the  lead  in  "La  Parva," 
United  Artists  announce  that  Fred 
Niblo  will  direct  this  picture  with 
Lupe  Velez  featured,  instead  of  D. 
W.  Griffith,  with  Gloria  Swanson  m 
the  principal  role. 

To  Produce  Turner  Story 

First  National  is  planning  to  pro- 
duce the  George  Kibbe  Turner  story, 
'The   Girl   in   the   Glass   Cage." 

Colleen's   Next 

Colleen  Moore  has  started  work  on 
her  next  pictute,  which  has  been  re- 
titled  "Here  Is  My  Heart."  Edmund 
Goulding    is    directing. 

Paramount  Signs  Three 

Paramount  has  signed  Clarence 
Badger,  Richard  Arlen  and  George 
Waters  to  new  long  term  contracts. 
Badger  has  been  assigned  to  direct 
Bebe    Daniels    in    her   next   picture. 

Joseph    Brown    Cast 

Director  Ralph  Ince  has  cast  Jos- 
eph R.  Brown  in  "Notices,"  new 
FBO  picture. 


;  i 


E.  BURTON 

STEENE 

PHOTOGR^PHED  AERIAL 
AKELEY       SHOTS   , 


Dnvcfed  by  WILLIAM  A.WILIMAN 

C/iief  Cinemotoqiaphei  HARRY  PIRRY 


WINGS 

PARAMOUNTS  EPIC  OF  THE  WORLD  WAR 


E.  Burton  Steene — 1760  Wilcox  Ave. 
Hollywood,  California 


Gladstone  6131 


^1 


THE 


12 


■c^Hk 


I 


DAILV 


Sunday,   February   12 


Claim  Brookhart  Bill 
to  Raise  Rentals  Is  Hit 

{.Continued    from    Page    1) 

bill    proves    this. 

"Can  you  imagine  a  film  exchange 
manager  worrying  about  the  poor 
exhibitor  having  to  pay  higher  film 
rental?"  Richey  demands.  "Say  if  his 
boss  overheard  him  spout  off' in  earn- 
est like  that  there  would  be  an  empty 
chair  the  next  Monday  morning. 

"He  was  trying  to  scare  the  exhibitor 
into  thinking  that  the  Brookhart  bill  pro- 
vided that  a  film  company  had  to  sell  their 
pictures  not  more  than  two  at  a  time.  But 
that  is  NOT  TRUE.  It  provides  that  if 
they  want  to  place  a  total  price  on  the  pic- 
tures sold  not  more  than  two  picture?  can 
be  tied  together,  nor  can  he  go  to  the  ex- 
hibitor and  offer  him  30  individual  p  ctures, 
the  prices  of  which  individually  shall  bear 
such  a  relationship  to  one  another  as  to  work 
an  unfair  restraint  on  the  exhibitor  who 
does  not  want  to  buy  the  entire  30.  That  is 
what  the  bi'.l  really  provides.  It  takes  away 
the  big  stick.  But  it  does  not  prevent  the 
salesman  from  coming  to  you  with  ten,  20, 
30,  or  even  40  pictures  at  a  time,  but  it 
does  let  you  pick  what  you  want  without 
penaliz-ng  you  in  price  because  you  will  not 
take    all. 

Section  5  of  the  bill  makes  it  necessary 
that  the  exchange,  or  rather  the  producer 
or  distributor,  make  the  picture  before  they 
offer  it  for  sale.  No  more  change  of  titles, 
stars,  stories,  or  directors.  No  more  paying 
known  prices  for  unknown  quantities.  No 
more  buying  from  press  sheets  alone.  AND 
DO  NOT  LET  ANY  ONE  TELL  YOU 
IT  CANNOT  BE  DONE.  If  the  law  passes, 
as  it  looks  like  it  will,  it  will  be  done.  It  is 
done  in  every  other  business,  you  know  that 
and  it  is  time  we  quit  hiding  behind  the 
statement    "this   business    is    different." 

This  does  NOT  mean  higher  film  rentals 
either.  It  means  actually  money  saved  the 
exhibitor.  For  the  price  of  pictures  will 
never  be  higher  than  the  trade  can  absorb. 
How  silly  it  i?  to  threaten  smaller  theater 
owners  with  such  statements  as  contained 
in  this  so-called  petition.  Do  you  think  the 
government  that  would  pass  this  bill  would 
allow  such  a  situation  to  exist?  Such  a 
statement  simply  reflects  the  ego  of  some 
producer,    not    good    common    sense. 

The  last  section  provides  against  the  pro- 
ducer affiliation  with  exhibitors  and  sets  up 
that  every  one  must  be  given  a  free  and 
fair  chance  to  buy  the  pictures  which  today 
is    not    the    case. 

There  is  no  government  regulation  of  your 
profits,  or  your  methods  of  doing  business. 
But  let  us  assume  there  is.  Isn't  that  bet- 
ter than  positive  obliteration  which  will  be 
the  case  if  the  situation  becomes  more  ag- 
grevated. 

But  whatever  is  done,  I  ins'st  on  getting 
the  truth.  Not  a  lot  of  half  truth  as  con- 
tained in  such  petitions  as  are  now  in  the 
hands  of  film  salesmen  who  do  not  know 
it  but  are  actually  out  being  paid  to  work 
against  their  own  interests.  They  have  not 
gone  into  the  situation  far  enough  to  dis- 
cover that  fact.  If  they  will  they  may 
pass  the  petition  around  but  it  will  be  in  a 
mighty  half  hearted  manner  for  you  cannot 
blaine  any  one  for  not  becoming  enthusiastic 
about  bringing  about  a  situation  where  sales- 
men and  some  managers  will  not  be  needed. 
That   is   a   point   not   covered   by   the   petition. 

Sentiment  for  and  against  the 
Brookhart  and  other  block  booking 
bills  is  being  mustered  throughout 
the  United  States,  with  hearings  on 
the  Brookhart  measure  scheduled 
Feb.  15.  Keep  posted  on  this  impor- 
tant legislation  through  THE  FILM 
DAILY,  which  assures  you  complete 
coverage  on  all  the  news  you  want 
and  need  to  know. 


Week's  Headlines 


Greenwich  Village  House  Reopening 

The  Greenwich  Village  theater. 
New  York,  reopens  Snmday  at  $2.20 
top  with  "The  Whip  Woman"  as  the 
initial    attraction. 


Monday 

Fox  plans  first  run  and  hook-up  with  inde- 
pendent neighborhood  chains  in  Chicago ; 
Publix,  Loew  and  United  Artists  houses 
in  V/est  to  continue  under  West  Coast 
management. 

Straight  percentage,  eliminating  guarantee  and 
overage,  favored  by  exhibitor  leaders  at 
Chicago    sessions. 

Irving  Thalberg  reported  leaving  M-G-M  to 
produce  abroad. 

Tuesday 

Progress  made  by  contract  committee  despite 
arbitration  fight;  15  of  22  clauses  agreed 
to   in   principle. 

M-G-M  denies  Irving  Thalberg  leaving,  point- 
ing  to   long  term   contract. 

Five  cornered  pool  for  talking  picture  de- 
velopment   is    dissolved. 

Metropolitan,  lone  independent  first  run  in 
Atlanta,   closing. 

Free-lance  players'  imiform  contract  under 
fire  on  Coast;   Equity  activity  seen. 

Wednesday 

Contract    committee    adjourns    for    one    week; 

exhibitors    continue    in    session. 
Colorado     and     Washington     exhibitors     vote 

Brookhart   bill    support. 
Fox   taking  over  control   of   F.   &  R.   in   week; 

Stanley  Co.,   denies  any  deal   on  with  Fox. 

Thursday 

Trade  commission  taking  no  action  on  cease 
and  desist  order,  pending  decision  on  out- 
come of  Trade  Practice  Conference. 

Only  few  days  held  needed  when  committee 
reassembles  for  agreement  in  principle  on 
all    contract    clauses. 

Fox  Film  announces  world-wide  theater  build- 
ing program. 

Hearings  on  Brookhart  bill  scheduled  for 
Feb.    15;   few  days'  delay  may  be  necessary. 

More  Publix-Saenger  theaters  planned  in 
North    Carolina. 

Friday 

Federal  Trade  Commission  action  on  "cease 
and  desist"  order  hinges  on  anti-block 
booking    bills. 

Will  H.  Hays  satisfied  with  producer  associa- 
tion activities  in  1927;  Cecil  B.  De  Mille  is 
new   president  of   organization. 

Television  motion  pictures  projected  from 
London  to  New   York, 

Saturday 

J.    P.    Kennedy    joining    Pathe;    Merger    with 

FBO    hinted. 
Another    talking    film    device    being    developed 

in   France;    uses   film   rolls   instead   of   discs. 
H.     M.     Richey     emphatically    denies     passage 

of    Brookhart    bill    will    result    in    increased 

film    rentals. 
French    Council    of    State    approves    quota    bill. 


Publix,  Fox,  F.  &  R.  as 
Partners  in  Mpls.  House 

Minneapolis — Marking  the  first 
time  Publix  and  Fox  have  opened  a 
theater  in  association,  the  Minnesota 
opens  here  Mar.  24,  owned  by  Pub- 
lix, Fox  and  Northwest  Theater  Cir- 
cuit (Finkelstein  &  Ruben).  Fox  is 
to  become  a  factor  in  the  house 
through  acquisition  of  control  of  the 
F.  &  R.  circuit,  in  a  deal  which  will 
be   closed  next  week. 

The  theater  was  started  by  Publix, 
marking  that  firm's  first  invasion  to 
this  city,  long  controlled  by  F.  &  R. 
A  deal  for  partnership  in  the  house 
and  nine  other  F.  &  R.  theaters  in 
Minneapolis  and  St.  Paul  was  com- 
pleted after   construction   started. 


Jane    Winton    on    Way    East 

Jane  Winton,  who  played  in  "The 
Fair  Co-ed"  and  has  just  finished  a 
featured  part  in  "The  Patsy,"  Marion 
Davies'  new  vehicle,  will  arrive  in 
New  York  Tuesday  and  spend  a  few 
days   here  before   sailing   for   Europe. 


$100,000  House  for  Sheffield 

Sheffield,  Ala.— A  $100,000  theater 
is  planned  by  the  Muscle  Shoals  The- 
aters, on  Montgomery  avenue  be- 
tween the  Sheffield  National  Bank 
and  the  Alabama  Power  Co.  offices. 


"Uncle  Tom"  for  Toronto 

"Uncle  Tom's  Cabin,"  is  to  open 
for  an  extended  run  in  the  Regent, 
Toronto,  on  Feb.  20. 


Europe  Seen  Big  Field 
For  Short  Subjects 

(^Continued  from  Page  1) 
nearly  90  per  cent  of  which  are  made 
in  the  United  States.  Greece  re- 
quires the  smallest  number  of  short 
films  of  any  country  in  Europe,  tak- 
ing 150,  while  the  United  Kingdom 
requires  the  largest  number,  taking 
800  annualh-.  The  average  is  about 
360  for  each  country,  making  a  total 
for  all  Europe  of  about  8,250  short 
subjects  (not  separate  titles,  however, 
for  the  same  short  subject  may  be 
shown  in  dififerent  countries). 


The  short  subject  situation  in  the 
United  States  and  abroad  will  be 
thoroughly  outlined  in  THE  FILM 
DAILY  Short  Subject  Quarterly,  to 
be  published  March  4. 

Horseback    Trip    Ending 

Vonceil  Vicking,  New  Mexican 
ranch  girl,  who  left  New  York  Oc- 
tober 15  on  horseback  with  Los  An- 
geles as  her  goal,  as  a  boosting  stunt 
for  Universal  western  pictures,  ar- 
rives in  Los  Angeles  Saturday. 


Fire   in    Projection    Room 

Norristown,  Pa. — Little  damage 
was  caused  by  a  fire  in  the  projection 
room  of  the   Lyric. 


Name  Syracuse  House  Brighton 

Syracuse,  N.  Y. — System  Amuse- 
ment Co.  has  named  its  new  theater 
on  South   Salina  St.  the  Brighton,^ 


Sascha  Kindler  Is 

B'klyn  Strand  Feature 

Following  newsreel,  Helen  Gaubis, 
soprano,  appeared  before  the  orches- 
tra in  two  numbers,  her  first  was 
"Sometimes  Fm  Happy"  and  the  sec- 
ond was  "Just  A  Memory."  Held 
over  was  the  presentation,  "Dancing 
to  the  Classics,"  this  being  as  pre- 
vious described,  an  orchestral  num- 
ber showing  how  some  of  the  best 
known  classics  sound  when  arranged 
in  jazz  time.  Film  leaders  announc- 
ing the  selections  were  thrown  on 
the  screen  as  the  orchestra  took  up 
each   number. 


Brenon  Arrives  Monda} 

Herbert  Brenon  has  coi 
work  on  "Laugh,  Clown,  Lau 
which  Lon  Chaney  is  starr 
will   arrive   in   New   York   Mo 


EGGER 

INCORPORATE[ 

Photo 
Engraving 


Specialists 

to  the 

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Industry 


DAY  AND  NIGHT 


250  West  54th  Strl 

NEW  YORK 
Telephone:  Columbus  4141 


BUREAU  OF 
COMMERCIAL  ECONO 

1108  Sixteenth  Stree 
Washington,  D.  C 


Co-operating   with   42   Gi 
ments    and    loaning    film; 
and    speakers    throughoi 
world  for  the  purpose  of 
instruction. 


Schools,  Churches  and  Cluh 


using  Motion  Pictures 


Should  Subscribe  for 


THE  EDUCATIONAL  SCREE 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS*'     (Fourth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  fits 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Waba^  Av  Chicago,  lll\ 


).C. 


For  your 


Protection 

To  insure  exhibitors  the  high- 
est possible  screen  quality, 
Eastman  Positive  Film  is  made 
identifiable.  The  words  "Eastman 
Kodak"  are  stencilled  in  black 
letters  at  short  intervals  in  the 
transparent  film  margin. 

Specify  prints  on  Eastman  Film 
—look  for  the  identifying  words 
in  the  margin— and  get  the  film 
that  always  carries  quality 
through  to  the  screen. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


NATIONALLY  KNOWN! 

the  most  favnovis  hillhoards  in  the  country 


The  more  jou try 
other  brands 

—  the  better  you'll  like 

Camels 


V' 


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6ULF  ^ 


4  > 


Oos^ 


taste  it  / 

it's  /    I 

WARD'S 


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"«'  fhcm  all   HegtirJieii 


eff^^-s"-"- 


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K 


arring 


,6H£E  ADORED 


Goodncbs 
Truthfulness 
always  prtn^asl 


Mefeo^O!- 


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"ofm^ttwimio 


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"ROMO^Cfui^-NlNE 


^LLTHE  NEWS 
ALL  THE  TIME 


:LIII    No.  37 


Monday,  February  13,  1928 


Price  5  Cents 


iour  Sons*' 

>THER  of  the  prizes  on 

xt  season's  schedule  from 

)x.       An    entirely     fresh 

c   the  World  War  will  be 

1  "Four  Sons,"  a  picture 

:.  indeed  in  its  emotional 

id  worthwhile  for  its  di- 

oijits  performances  and  its 

ij  is   puUings   at  the   heart- 

g 

indation  is  mother  love — 

lore   sure-fire   theme   for 

box-office    appeal    has 

t  come  to  light  so  far  as 

.  A  strong  maternal  force 

In  into  the  maelstrom  of 

le  with  four  sons — all  of 

der  for  hungry  cannon — 

■s.     This  is  drama  and  it 

[e  picture  to  a  plane  well 

ordinary. 

irgaret  Mann 

V  personality  comes  to  pic- 

ences    in    Margaret    Mann, 

year  old  player  who,   until 

h'eehan  gave  her  the  chance 

ir   Sons"   offered,  had  been 

her   in    the    army    of    extras 

ts    Hollywood    studios    for 

ou  will   admire   her   perfor- 

.  the  mother.     She  looks  and 

art  in  letter-perfect  fashion. 

11  develop  a  huge  gob  of  af- 

r  Albert   Gran,  "Boul"  the 

river  of  "7th  Heaven"  and 

)OStman.     A  hurnan  old  fel- 

,  a    superb     characterization. 

w  audiences  react  to  him. 

ihile    Earle    Fox  will  prove 

las    the    overbearing    Major 

km,  he  proves,  by  his  work, 

Ls  abilities  as  an  actor  which 

J  suspected.     As  a  matter  of 

lentire  cast  is  very  satisfac- 

le  picture  more  so. 

\tente  Cordiale 

Klitsch,    who    occupies    a 
^  wJrermany   analagous    to   Will 
Me,  uses  the  radio  telephone 
^  in  to  express  the  wish  that 
petween  both  industries  he- 
re   cordial.      Not    only    be- 
ermany     and     the     United 
-  luld  such  cordiality  prevail, 
it  een    this    country    and    all 
ncipal    foreign    markets    as 

Ition  picture  is  now  interna- 
|;s  generals  here  must  rec- 
;  truth.  American  provin- 
its  trade  tactics  had  better 
1:  boards.  The  future  can- 
liured  otherwise. 

KANN 


FOURTH  ANTI-BLOCK  BOOKING 
BILL  INTRODUCED  IN  CONGRESS 


Kennedy  Denies  Pathe-FBO  Merger 

Joseph  P.  Kennedy  on  Saturday  denied  Pathe  would  mergg 
with  FBO  or  that  FBO  would  merge  with  Pathe.  He  stated  he 
has  stepped  into  Pathe  as  business  advisor  because  of  his  personal 
friendship  for  J.  J.  Murdock  from  whom  the  request  came. 

"No  stock  in  either  company  has  change  hands.  Pathe  has 
not  bought  into  FBO  and  FBO  has  not  bought  into  Pathe.  I  will 
have  no  title  with  Pathe  and  wUl  get  no  remuneration  of  any 
nature  for  my  services  which  are  founded  purely  on  a  desire  to 
help  Pathe  out  of  a  situation,"  he  added. 

Kennedy  will  go  to  the  Coast  in  six  weeks  for  a  conference 
with  C.  B.  De  Mille.  He  will  recommend  to  De  Mille,  as  he  in- 
tends recommending  to  other  Pathe  officials  prior  to  the  Coast 
ti-ip,  to  make  a  cheaper  grade  of  product  which  he  believes  eco- 
nomically necessary  in  view  of  Pathe's  distribution  and  its  theater 
outlets. 


BARS  TO  INDEPENDENTS 
CAUSE  Wra  TO  QUIT 

Because  competition  in  the  indus- 
try has  narrowed  down  to  a  point 
where  it  is  "virtually  impossible"  for 
an  independent  producer  to  secure 
adequate  returns  on  his  investment, 
M.  P.  Capital  Corp.  is  withdrawing 
from  the  industry,  so  far  as  spe- 
cializing in  film  financing  is  con- 
cerned. In  future,  the  company  is 
to  function  as  an  investment  banking 
trust. 

The  company,  with  $3,000,000  of 
paid  in  capital,  is  headed  by  Frank 
{Continued    on    Page    2) 

ROGERS  BUILDli  UP 
LUMASJALES  FORCE 

Budd  Rogers,  vice  president  of  Lu- 
mas,  is  on  a  tour  of  exchanges  en- 
gaged in  building  up  the  field  force. 
He  has  added  Jack  Sampson  in  Chi- 
cago and  E.  J.  O'Donnell  in  Cleve- 
land. He  has  also  engaged  Albert 
(Continued    on    Page    2) 

"Street  Angel"  to  Open 
At  Globe,  N.  Y.,  March  5 

Fox  has  leased  the  Globe  theater 
for  32  weeks  beginning  March  S 
when  "The  Street  Angel"  opens  its 
New  York  run.  The  same  combma- 
tion  which  figured  in  "7th  Heaven" 
appears  in  the  new  picture.  Frank 
Borzage  directed;  Janet  Gaynor  and 
Charles  Farrell  are  featured. 


lUNIOR  WEST  COAST  NOT 
AEFECTEHY  FOX  DEAL 

Redlands,  Cal. — Purchase  of  Wesco 
by  William  Fox,  will  not  affect  the 
West  Coast  Junior  Circuit,  Harry 
Sugarman,  president  and  general 
manager  of  the  circuit,  stated  here. 
The  Junior  group,  he  said,  which 
only  was  affiliated  with  West  Coast, 
will  continue  this  affiliation. 

"The  Fox  interests  have  purchased 
the  West  Coast  Theaters"  said  Sugar- 

{Continued  on  Page  4) 

niE  protWagainst 

"MAN,  WOMAN  AND  SIN" 

Washington  Bureau  of  THE  FILM  DAILY 
Washington,  D.  C. — Protest  against 
"Man,  Woman  and  Sin,"  recently 
shown  at  Loew's  Palace,  has  been 
filed  with  Will  Hays  and  the  Wash- 
ington association  by  the  Washington 
Chamber   of   Commerce. 

The  chamber  charges  that  the  film 
is     "highly     immoral"     and     that     it 
"casts  an  unwarranted  slur  upon  the 
{Continued  on  Page  4) 


Greenwich  Village  House 
Reopens  with  Films  at  $2.20 

N.  Brewster  Morse,  who  has  taken 
over  the  Greenwich  Village  theater 
under  lease,  reopened  the  house  last 
night.  The  new  policy  provides  for 
the  housing  of  all  the  arts  under  one 
roof.  The  program,  therefore,  opened 
(Continued    on    Page    2) 


Michigan  Solon  Sponsor  of 

New  Bill  Projected  as 

Third  in  House 

Washington  Bureau   of   THE   FILM  DAILY 

Washington — There  is  to  be 
no  dearth  of  bills  hitting  blind 
and  block  booking  and  arbitrary 
allocation  of  product.  Sen. 
Brookhart  (l^..)  started  the  ball 
rolling  with  his  bill,  with  two 
similar  ones  following  in  the 
House  in  quick  succession,  intro- 
duced by  Rep.  Cannon  (Mo.) 
and  Rep.  Celler  (N.  Y.).  Now 
Rep.  Hudson  (Mich.)  is  author 
of  a  third  bill  which  he  has  in- 
troduced in  the  House. 


COMMERCIAL  TELEVISION 
IN  YEAR  IS  PREDICTED 


Commercial  television  service  across 
the  Atlantic  within  a  year,  is  pre- 
dicted by  Capt.  O.  G.  Hutchinson, 
managing  director  of  the  Baird  Tele- 
vision Co.,  of  London,  who  is  in  New 
York  in  connection  with  experiments. 
The  company  a  few  days  ago  suc- 
cessfully projected  television  pictures 
from  London  to  New  York.  There 
are  no  great  obstacles  to  such  a 
service,  Capt.  Hutchinson  believes. 


Television  Wizard  Coming 
To  Show  Sight  in  Dark 

London — J.    L.    Baird,   inventor   of 
the  television  apparatus  which  broad- 

(Continued  'on  Page  4) 


Not  Alarmed 

Los  Angeles  —  Joseph  M. 
Schenck  is  here  following  an 
extended  tour  of  the  United 
Artists'  chain.  He  stated  his 
tour  convinced  him  that  most 
key  cities  were  now  engaged 
in  a  bitter  struggle  to  see  who 
could  build  the  most  magnifi- 
cent and  palatial  houses.  This 
condition,  he  refused  to  view 
with  alarm,  holding  that  the 
building  gesture  was  entirely  in 
keeping  with  the  present  ambi- 
tious trend   in  picture  making. 


'-Ill 


^^^agg^ 


DAILV 


Monday,  February  13, 


ViL  XLIII  No.  37    Monday.  Feb.  13. 1928    Prico  5  CnU 


lOHH  W.  AllCOATE 


PutlMit 


Published  daily  except  Saturday  and  holidayt 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
FoIV.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
tecond  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terras  (Postage  free) 
United  States  outside  of  Greater  New  York. 
tlO.OO  one  year;  6  months,  $5.00;  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way,  New  York,  N.  Y.  Phone  Circle  4736 
4737  4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Frredrichstrasse,    225. 


Financial 


Eastman  Kodak  common  dropped  two  points 
Saturday,  closing  at  leeVz-  Warner  Bros. 
"A"  led  in  sales  with  18,200  shares  mar- 
keted.     Gain  of    1%    points   was  recorded. 

High    Low  Close      Sales 

*Ara.    Seat.    Vtc 39^4       

"Am.    Seat.    Pfd 48 

*BaIaban    &    Katz 67M        

*Bal.    &    Katz    Vtc 73;4       

*tCon.    Film    Ind 18}^        ••■■ 

tCon.   Film  Ind.Pfd.   ISVg      23  23             400 

Eastman     Kodak     ..167^    166!/5  166i^         600 

**East.    Kodak   Pfd 129Ji       

tFilm      Inspection 4^       .... 

♦First     Nat'l    Pfd 106  

Fox    Film    "A" 80%     80 J4  80%         600 

tFox    Theaters    "A"    19%      18%  18%         500 

•Intern'l    Project 10           .... 

♦ttKeith's    6s    46 99%        

Loew's,    Inc.     .' 6144      61 VS  bHA     2,400 

ttLoew's    6s    41ww.l08%    108%  108%              1 

tTLoew's,6s41x-war.l01^    101  101                  3 

•M-G-M    Pfd 25  J4       

*M.    P.    Cap.    Corp 7/2       

Pathe    Exchange     ..      3yi        2Vz  iVt      2,000 

Pathe     Exch.     "A".    14%      ll'/i  H/^    15,000 

ti  Pathe    Exch.    7s37   62^      61%  62 /^      '      10 

Paramount     F-L     ..117J^    115  117'/,      6,000 

•Paramount  Pfd 121%       

*ttPar.Bway.5Ks51 102  

**Roxy     "A"      25  24  

**Roxy    Units    28         26  

**Roxy   Common    . .      6  5  

**Skouras     Bros 40  38  

Stan.    Co.   of    Amer.   49%      49}^      49%       

*tTrans-Lux  Pictures 4           .... 

* 'United   Art.    Com.    15  14  

**United  Art.   Pfd.  .85  80  

*tUniv.   Pictures 2354        

•Univ.    Pict.    Pfd 97%       

tWarner     Bros.      ..    17J4      16%  16%      2,100 

Warner    Bros.     "A"..    27/      26  27%    18,200 


*Last   Prices   Quoted   **Bid   and   Asked    (Over 

the    Counter) 
tCurb  Market  ttBond    Market 

~OTE:  Balalian  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange    and    Stanley    in    Philadelphia. 


Butterfield    Active 

Detroit — With  the  opening  of  the 
Grand  in  Grand  Haven,  the  Butter- 
field  circuit  has  opened  all  theaters 
it     had     under     actual     construction. 


CaU 

WAFILMS,  Inc. 

Walter  A.    Putter,   Pres. 

for 
Library  Stock  Scenes 

New   York  Hollywood 

130  W.  46th  St.     c/o  Leon  Schlesinger 
Bryant  8181     1123  No.   Bronson  Ave. 


The  Broadway  Parade 

ONLY   one  addition  occurs  this  week  on  the  long-run  string,  with  Fox's  "Four 
Sons"    going   into   the   Gaiety    Monday,    replacing    "Chicago."      There   are   now 
four   producers    represented    with    two    top-price   extended    runs   on    Broadway, 
namely   Paramount,   Fox,    MG-M   and   United  Artists. 


Picture 


Distributor 


Theater 


Opening    Date 


"Wings"     •  -Paramount    Criterion    Aug.  12 

"Sunrise"     Fox    Times   Square    ...Sept.  23 

"The  Jazz   Singer"    Warners    Warners    Oct.  6 

"Uncle    Tom's    Cabin" . .  .Universal     Central    Nov.  4 

"Love"     M-G-M    Embassy    Nov.  29 

"The    Enemy"     M-G-M    Astor    Dec.  27 

"The    Last    Command"    .Paramount    Rialto    Jan.  21 

"Simba"     Martin    Johnson  Corp.Earl    Carroll    .Jan.  23 

"Drums    of    Love"     United    Artists    . .  Liberty    . .  •  • Jan.  24 

"Sadie  Thompson" United     Artists     .Rivoli    Feb.  3 

"Four   Sons"    Fox    Gaiety      Feb.  13 


Roxy  and  His  Gang  Among 
Features  at  Fox  Dance 

Roxy  and  his  gang  of  radio  enter- 
tainers from  the  Roxy  theater,  in- 
cluding the  Roxy  Rockettes  will  be 
among  the  many  features  that  will 
contribute  to  the  entertainment  of 
the  second  annual  Fox  Fun  Frolic 
and  Dance  at  Hotel  Roosevelt,  New 
York,  Saturday,  Feb.  25.  Roxy  win 
supervise  the  program  that  his  gang 
will  present. 

There  will  be  continuous  dancing 
with  two  orchestras  furnishing  mu- 
sic. In  addition  the  Hawaiian  Ser- 
enaders  will  be  on  deck  on  the  mez- 
zanine floor.  "Cut  It  Out,"  a  stage 
panorama  of  music,  dance  and  hilar- 
ity," will  be  presented  by  a  company 
of  75  Fox  girls,  in  a  series  of  traves- 
ties on  the  picture  industry.  Broad- 
way stars  of  the  stage  and  radio 
world  will  be  on  hand.  Supper  will 
be  served  in  the  Colonial  Room  of 
the   Roosevelt    starting   at  midnight. 

Reservations  are  being  made  for 
delegations  from  other  companies 
and  a  number  are  being  sold  to  the 
public.  An  attendance  of  2,000  is 
expected. 


Rogers  Building  Up 
Lumas  Sales  Force 

(.Ccmtinued    from    Page    1) 

Alltvater  as  associate  manager  with 
Jack  Weil  of  the  St.  Louis  branch. 

Rogers  has  left  St.  Lou-'s  for  Kan- 
sas City  to  meet  the  Gotham  fran- 
chise holders  in  that  territory.  Jack 
Adams  of  Dallas,  and  H.  K.  Buchan- 
an of  Oklahoma  City  will  attend  the 
meeting,  to  confer  with  Rogers  over 
distribution  plans. 

The  home  office  of  the  company  re- 
ports that  the  Fox  Theater  Circuit 
has  booked  "San  Francisco  Nights" 
and  "Bare  Knees."  The  former  has 
also  been  booked  into  80  U.  S.  Army 
Posts. 


"Sadie"  Gets  $48,500  for 
Record  at  N.  Y.  Rivoli 

United  Artists  copped  its  second 
Broadway  record  within  a  month  last 
week  when  "Sadie  Tliompson"  gross- 
ed $48,500  at  the  Rivoli,  shattering 
the  record  of  $40,000  for  a  week  held 
by  "Underworld."  Charlie  Chaplin's 
"The  Circus"  a  few  weeks  ago  set 
new  records  at  the  Strand  in  a  four 
weeks'  run. 


Bars  to  Independents 
Cause  Wilson  to  Quit 

(.Continued    fyom    Page    1) 

R.  Wilson,  recognized  as  one  of  the 
foremost  financiers  in  picture  trans- 
actions. In  its  several  years  in  the 
industrv,  the  company  has  loaned 
about  $30,000,000,  financing  some  250 
independent  pictures.  Among  these 
have  been  the  De   Mille  productions. 

The  corporation  has  made  a  profit 
every  year  since  it  has  been  in  the 
industry,  but  feels  that  with  a  $3,- 
000,000  investment  returns  aren't 
commensurate  with  the  risk  involved. 
With  its  top  annual  earnings  around 
$400,000,  the  corporation's  profit  this 
year  will  drop  to  $100,000. 

Distributor-owned  theaters  and 
alignments  in  the  industry,  which  re- 
sult in  the  trading  of  playing  time 
with  consequent  shutting  out  of  in-* 
dependent  product,  are  reasons  un- 
derstood to  have  prompted  the  cor- 
poration to  withdraw  from  the  in- 
dustry. 


Seid,    Hedwig    Superintendent 

George  Seid,  former  general  super- 
intendent of  the  Lyman  Howe  Lab- 
oratory, Wilkes-Barre,  Pa.,  and  who 
also  acted  in  a  similar  capacity  with 
Consolidated,  has  joined  Hedwig  M. 
P.  Laboratory  in  charge  of  the  plant 
at  Flushing,  L.  I.  W.  K.  Hedwig  is 
president  of  the  company  and  Nathan 
Saland  vice  president  and  general 
manager. 


Providence  House  Reopens 

Providence,  R.  I. — The  Continental 
on  Charles  St.,  closed  on  orders  of 
the  police  commissioner,  has  reopen- 
ed  after   elimination    of    fire    hazards. 


I  If  You  Are  in  the  ■ 


Market   for    Any    Kind    of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US   AND    SAVE 
MONEY 

SEND    FOR   OUR   PRICE   LIST 

uiiuoci^HBys 

▼▼no  West  32«'St,Newybrk,NLy.^ 

Phone   Penna.   0330 

Motion    Picture    Department 

U.    S.   and   Canada  Agents  for  Debrie 


Greenwich  Village  Hoi 
Reopens  with  Films  at$:i 

(Continued    from    Page    1)       ' 

with   a   newsreel,  was   followed 
one  act  playlet  with  Claibourne  | 
ter,   vocal  numbers   by   Rafaelo 
and  the  picture,  "The  Whip  Woi 
A    valuable    collection    of    paii 
was    On    display   in    the    lobby. 
Price  scale  is  $2.20  top  with 
and   $1.65   for    the    afternoon 
Policy  is  two  shows  a  day  with 
inee  beginning  at  three  and  th( 
ning  performance  at  nine. 


Sylvia   Thalberg   Here 

Sylvia  Thalberg,  M-G-M  set 
writer,  and  a  sister  of  Irving  ; 
berg,  has  arrived  in  New  Yoii 
companied  by  her  mother, 
will  remain  East  several  weeks 


M-G-M   Quarterly  Divider 

Quarterly  dividend  of  l^  pe 

on  the  preferred,  payable  Mar.i 

stock  of  record  Feb.  25  has  bei 

clared   by   M-G-M. 


Announcemei 

georS^sh 

formerly  general  supt 
tendent  of  Consolid 
Laboratories,  has  been 
ded  to  our 

Personnel 

and  is  now  in  com) 
charge    of    the    labors 

HEDWIG  MOTIC 
PICTURE  LAB.  L 

Flushing,    L.    I. — Tel.    FlushiagJ 
New   York   Office        i 

1650  Broadway  Circle,'! 


I< 


YOU  MUST  R 
THIS  BOOi: 


1000; 
Cloth  k 


bgg^ 


THE 

0^1  ^Y  '    Sunday,  Feb.   12,   1928 


Saying  It  With  Titles 

The  hey  day  of  the  printed  program  in  many  de  hixe  theaters 
has  gone.  They  are  difficult  to  read  while  the  show  is  on  and,  more 
often  than  not,  do  nothing  more  than  prove  annoying.  Theaters 
therefore,  are  telling  the  story  in  titles.  The  screen  drops,  the 
announcement  flashes  before  you ;  up  goes  the  curtain  and  the 
number  is  on.     Very  workmanlike. 

KANN 

YOUR  OVERTURE  — ORGAN  SOLO— STAGE   PRESENTATIONS 
SPECIAL    ATTRACTIONS  — SOLOISTS—  VAUDEVILLE 

VITAPHONE  — MOVIETONE 

GAIN    AN    ADDED   VALUE 

When  Your  Audiences   Know  WHAT  You  Are  Offering 

Patrons  Cannot  Read  Programs  in  Dark  Theatres 

TELL  'EM"wITH  TRAILERS" 

THE  SPECIAL   SERVICE   DEPARTMENTS 

OF 

NATIONAL  SCREEN  SERVICE,  Inc. 

CHICAGO  NEW  YORK  LOS  ANGELES 

845  S.  WABASH  AVE.  126-130  W.  46th  ST.  1922  S.  VERMONT  AVE. 

Now  Creating  Special  Announcements  and  Presentation 
Leaders  for  Publix  Unit  Shows — Publix  Theatres — Loew 
— Fox — Keith-AIbee— lUniversal  Theatres — United  Artist 
Theatres — West  Coast  Circuit — Stanley-Fabian — Finkel- 
stein  &  Rubin — Skouras  Bros. — Saxe — Butterfield  and 
Thousands  of  Others 

HAVE  YOU  RECEIVED  OUR  SPECIAL  SERVICE  CATALOGUE? 

IF  NOT— WRITE  FOR  IT 


F 


Substantial  Price  Reductions  Due  to  New  Processes,  on  All  Special  Service 


— ^■•^f    ^rm 


"T 


J 


DAILV 


Monday,  February  13 


M 


■Coast  Wire  Service- 


Warner  Studio  Resuming 


nRST  PICTURE  UNDERWAY 
WITH  OTHERS  STARTING 


With  the  starting  of  "Five-and- 
Ten-Cent-Annie"  at  Warners  under 
direction  of  Roy  Del  Ruth,  the  stu- 
dio is  resuming  production.  Irene 
Rich  has  returned  from  a  month's 
vacation  in  New  York.  Archie  Mayo 
also"  has  just  returned  from  New 
York  and  will  direct  Miss  Rich's  first 
picture. 

Additional  word  that  Al  Jolson  is 
expected  soon  for  his  second  film 
and  that  May  McAvoy  is  ready  to 
start  work  indicates  that  the  War- 
ners' 1928  season  will  soon  be  under 
way.  A  story  is  expected  to  be 
ready  for  Monte  Blue  by  the  time 
he  returns  from  location  in  the  South 
Seas.  Dolores  Costello  will  begin 
work  on  a  special  in  April. 


Cast    Opposite    Leatrice    Joy 

H.  B.  Warner  has  been  cast  op- 
posite Leatrice  Joy  in  "The  Man 
Made  Woman."  John  Boles  and 
Seena  Owen  are  in  the  cast.  Paul 
Stein  is  directing  the  picture  for 
De  Mille. 


St.  Clair  to  Direct  Cody 

"A  Man  About  Town"  is  to  be  Lew 
Cody's  starring  vehicle  under  his 
new  contract  with  M-G-M.  Mai  St. 
Clair  will  direct. 


Seigmann    Contract    Renewed 

Contract  of  George  Seigmann,  has 
been  renewed  one  year  by  Universal. 


Betty  Compson  in  "Desert  Bride" 

Columbia  has  assigned  Betty 
Compson  the  starring  role  in  "The 
Desert  Bride"  by  Ewart  Adamson. 
Walter  Lang  is  director.  Elmer  Har- 
ris is  doing  the  adaptation  and  An- 
thonj-   Coldeway  the  continuity. 

Renews   Hope  Loring  Pact 

Hope  Loring  has  signed  a  new 
long  term  contract  with  Paramount. 


Dix's  Next  "Knocking  'Em  Over" 

Richard  Dix's  next  picture  is 
"Knocking  'Em  Over,"  by  Sam 
Mintz.  Ray  Harris  did  the  contin- 
uity and  adaptation  and  Fred  New- 
meyer   is   director. 

Dudley  in  "Quick  Lunch" 

Robert  Dudley  has  been  cast  in 
"Quick  Lunch,"  co-starring  Chester 
Conklin  and  W.  C.  Fields. 


Powers    Hurt    in    Mishap 
Len    Powers,    Hal    Roach   camera- 
man,  was   injured   in   an   automobile 
accident   near   the   studios. 


New  Roach  Comedy  in  Work 

Stan  Laurel  and  Oliver  Hardy,  Hal 
Roach  comedy  team,  are  at  work  on 
their  new  picture  under  direction  of 
Ed  Kennedy. 


Supervising  Five 

Roy  Fitzroy  will  supervise 
five  pictures  for  Tiffany- Stahl. 
He  is  now  supervising  "The 
House  of  Scandal,"  with  King 
Baggott  directing.  The  next 
wUl  be  "The  Scarlet  Dove," 
starring  Eve  Southern  with 
Robert  Frazer  in  the  male  lead. 
Arthur  Gregor  will  direct. 


T-S   Writer   Injures  Ankle 

Viola  Brothers  Shore,  novelist  and 
titler  under  contract  to  Tififany-Stahl, 
is  carrying  on  at  the  studio  with  a 
badly  sprained  ankle  sufifered  in  a 
recent  fall.  Miss  Shore,  who  is  work- 
ing on  several  stories  in  collabora- 
tion with  Harry  Braxton,  is  receiv- 
ing her  medical  treatment  at  the  stu- 
dio, being  too  busy  to  afford  a  let-up 
in   her  work. 


Television  Wizard  Coming 
To  Show  Sight  in  Dark 

(Continued  from  Page  1) 
cast  motion  pictures  across  the  At- 
lantic, intends  to  leave  for  America 
soon  in  connection  with  television  and 
also  to  demonstrate  noctovision 
which  transmits  pictures  in  the  dark. 
The  noctovisor  enables  persons  to 
see  in  the  dark  by  use  of  infra-red 
rays. 

Junior  West  Coast  Not 
Afiected  by  Fox  Deal 

(Continued  from  Page  1) 
man  "but  the  deal  does  not  touch  the 
West  Coast  Junior  Circuit  theaters 
which  are  under  my  control.  All  our 
theaters  will  continue  to  be  operated 
by  the  West  Coast  Junior  Circuit, 
which  was  only  affiliated  with  West 
Coast  Theaters,  and  not  controlled 
by  them.  We  will  continue  to  be  af- 
filiated with  the  same  interests  which 
are  now  under  Fox  control." 

The  deal  has  no  bearing  or  effect 
on  proposal  of  his  circuit  to  erect 
a  $500,000  house  here.  Work  on  the 
proposed    house    starts    soon. 


On  Broadwa 


I 


I 


Astor — "The    Enemy" 
Broadway — ^"Brass  Knuckles" 
Cameo — "Battle  of   Coronel" 
Capitol — "Rose    Marie" 
Central— "Uncle    Tom's    Cabin" 
Colony — "The   Hunchback   of   Notre  S{ 
C  riterion — '  'Wings" 
Ekirl    Carroll^"  Simba" 
Embassy — ^"  Love" 
Gaiety — "Four    Sons" 
Hippodrome — "Coney   Island" 
Liberty — "Drums   of   Love" 
Loew's    New    York — Monday, 
Tuesday,   "Passion   Madness 
in    the     Sky" ;     Wednesday, 
Woman"  ;   Thursday,   "The  Gateway  ,  \ 
Moon" ;     Friday,     "Grandma's    Boy'i 
"Red  Riders  of  Canada" ;   Saturday, 
night    Rose" ;     Sunday,    "Wickedn( 
ferred"  ., 

Mark    Strand— "Patent    Leather    Kid"  ■  I 
Paramount — "Sporting    Goods" 
Rialto — "The  Last   Command" 
Rivoli — "Sadie  Thompson" 
Roxy — "That's    My    Daddy" 
Times    Square — ■"Sunrise" 
Warners — "The    Jazz    Singer" 
Brooklyn   Mark  Strand — "Her  Wild  0  ^ 


The  S| 
and 

The   1 1 


§: 


Stanton  Again  to  Direct 
Richard  Stanton,  former  Fox  direc- 
tor who  has  been  inactive  for  the  past 
year  and  a  half  due  partially  to  ill- 
ness, has  announced  his  intentions  to 
return  to  the  industry.  He  has  some 
tentative  plans  which  will  be  con- 
summated shortly  and  possibly  may 
direct   again   for    Fox. 


Fox  Purchases  Story 

"Hey,  Hey,  Henrietta,"  purchased 
from  Velva  G.  Darling,  by  Fox 
Films,  will  be  brought  to  the  screen 
as  a  special,  according  to  Fox  execu- 
tives. 


Meeker  Casts  D 

Doris    Hill   has   been   cast   opposite 

George    Meeker   in   "A   Thief   in   the 

Dark,"  which  Albert  Ray  is  directing. 


FILMDOM^S 
ENCYCLOPEDIA 


■iii^ 


■DAILY'^^ass 


YEAR  BOOIt 

i92a 


^'"^^m? 


1000  Pages 
Cloth   Bound 

FREE 

TO 

Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


Miners  Managing   Yonkers   House 

Yonkers,  N.  Y. — George  H.  Miner 
has  been  named  manager  of  the  new 
Andrus-Loew. 


Deputies   Riot   Over   Film 

Paris — First  attempt  to  film  the 
Chamber  of  Deputies,  Paris,  in  ses- 
sion, resulted  in  a  small  riot  when 
the  Socialists  objected  and  the  ses- 
sion was  suspended. 


File  Protest  Agains 
'Man,  Woman  and 

(Continued  from  Page  1) 
Capital  and  the  citizens  therein.' 
scenes  represented  as  taken 
in  Washington  are  untruthfu 
derogatory,  it  is  asserted,  an 
elimination  or  modificatiajn  o 
film   is   asked. 


Takes    Over   Genoa    Hon 
Genoa,    111. — Albert    Awe    hi 
quired  the  Lyric  from  George 
man. 


CHARLES  CHAPLIl 

in  jour  twO'Veel  comedy  classics 

HIS  TRYSTING  PLACE 
DOUGH  AND  DYNAMITE 
HIS  PREHISTORIC  PAST 
CAUGHT  IN  A  CABARET 

(All  Mack  Sennett- Keystone   re-issues) 

with 
Mabel  Normand,  Chester  Conklin  and  Mack  Sw^ 

New  prints  from  guaranteed  original  negatives  — 
New  paper  in  one  and  three  sheets 

Exclusive  state  rights  now  offered  by 

WAFILMS,  Inc. 

130  West  46th  St.,  N.  Y.  C. 

BRYANT  8181 

(bootleggers   or   these   subjects   will   be    frosecvteo) 


lb. 


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FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


J.  XLIII    No.  38 


Tuesday,  February  14,  1928 


Price  5  Cents 


CHAIN  OF  1,500  THEATERS 
MAY  BE  SPONSORED  BY  UBOR 


UK  BlUWC  m 

w  NN)  miir 


f  nedy    to    Devote    His 
f  ne  to  Pathe  "As  Long 
As  Needed" 

lial  that  any  merger  of  Pathe 
i  BO  or  absorption  of  either 
itiy  by  the  other  is  under  way 
ie  by  Blair  &  Co.,  banking  firm 
ated  with  Pathe.  Joseph  P.  Ken- 
has  become  associated  with 
in  an  advisory  capacity  at  the 
1st  of  officials  of  that  company, 
inking  firm  states,  and  will  con- 
to  devote  his  time  to  Pathe's 
'as  long  as  needed"  in  the 
It  situation.  There  is  not  to  be 
leorganization  of  Pathe,  Blair  & 
Itates. 


[HER  TELEVISION  TEST 
TO  BE  MADE  THIS  WEEK 


ther  demonstration  of  trans-At- 
television  is  planned  by  the 
Television  Development  Co., 
.  last  week  successfully  broad- 
notion  pictures  from  London  to 
York.  Increased  radio  power, 
ted  to  aid  the  broadcast,  will 
ed    for    the    new    experiments. 


iion  Scouts  General  Use 
of  Television  Pictures 

vision  may  "possibly"  result  in 
a  pictures  being  shown  in  the 
by  radio  Thomas  A.  Edison, 
r  of  the  motion  picture,"  states, 
e  inventor  does  not  believe  the 

will  be  practical  for  general 
Nor  is  he  enthused  over  talk- 
ictures,  because  he  said  most 
players     "have     rotten     voices" 

would  spoil  the  picture,  were 
s'    Darts    spoken. 


rish  Censors  Not  to 
Ban  Edith  Cavell  Film 

-  don — There  is  doubt  that  the 
i(  h  censors  can  ban  the  showing 

e  film  based  on  execution  of 
i  Cavell,  British  war  nurse,  de- 
f  protest  of  the  German  foreign 
c  The  producer,  Herbert  Wil- 
;  ontends  it  is  true  to  history,  and 

iti-German  as  alleged.  The  ver- 
"  of  the   execution   is   challenged 

e  German  government. 


MARKETING  OF  PHONOFILM 
NOW  GEHING  UNDER  WAY 


Plans  for  marketing  the  De  Forest 
Phonofilm  device  are  reported  to  be 
under  way  by  the  Schlesinger  inter- 
ests, who  recently  secured  control  of 
the  American  De  Forest  Phonofilm 
Corp.  It  is  understood  that  work 
has  already  started  on  a  schedule  of 
production  to  take  care  of  approxi- 
mately  1,000   Phonofilm  devices. 

I.  W.  Schlesinger,  head  of  the  con- 
cern, is  actively  in  charge  of  the 
plans  for  marketing  the  product. 
Schlesinger,  who  recently  took  over 
British  Phonofilm  Corp.,  controls  the 
rights  to  foreign  distribution.  His 
syndicate  is  now  entering  the  produc- 
(Continued    on    Page    2) 


20,000  at  Cleveland  Urge 
Brookhart  Bill  Passage 

Cleveland  —  Approximately  20,000 
signatures  have  been  affixed  to  peti- 
tions circulated  in  local  theaters  urg- 
ing the  endorsement  of  the  Brook- 
hart  Bill.  The  petitions  originated 
with  the  Cleveland  exhibitor  unit 
through  which  they  have  been  placed 
in  all  theaters    of  members. 


Ticket  Tax  Sought 

Frankfort,  Ky. — Ten  per  cent 
tax  on  admissions  to  picture 
shows  and  other  commercial  en- 
terprises, is  proposed  in  a  bill 
prepared  by  Daniel  Boone 
Smith.  He  says  the  bill  was 
intended  to  produce  revenue  to 
pay  for  free  textbooks,  favored 
by  Gov.  Sampson,  whose  home 
county  he  represented. 


Eight  Day  and  Date 

Runs  for  "Jazz  Singer" 

Philadelphia — Day  and  date  show- 
ing of  "The  Jazz  Singer"  in  eight 
local  theaters  has  been  arranged  by 
Joseph  Hebrew,  Warner  manager. 
This  follows  a  ten  weeks'  run  at  the 
Fox-Locust  and  two  weeks  at  the 
Fox.  Houses  in  the  agreement  are: 
Roosevelt,  Tioga,  Palm,  Astor.  New 
Park,  Lindy,  Belmont  and  Model. 
Sixteen  other  day  and  date  runs  are 
being  negotiated. 


FOX  ENTERING  CLEVELAND 
WITH  WOOjEAT  HOUSE 

Cleveland — Fox  yvill  spend  $10,- 
000,000  on  the  theater,  hotel  and  gar- 
age which  is  to  mark  invasion  of 
this  city  by  the  company.  Negotia- 
tions are  pending  for  a  site  on  Euc- 
lid Ave.  at  E.  18th  St.  The  pro- 
posed  house   will  seat   5,500. 

Another  First  Run  Factor 
Expected  at  Birmingham 

Birmingham,  Ala. — Another  factor 
will  be  added  to  the  first  run  situa- 
tion, it  is  expected,  when  the  Lyric, 
musical  tab  house,  is  taken  over  by  a 
new  company  with  pictures  to  be  of- 
fered. 


Friends  Boom  Jesse  Jones 
for  U.  S.  Vice  Presidency 

Houston,  Tex. — Jesse  Jones,  local 
capitalist  and  theater  builder,  who 
was  responsible  for  the  selection  by 
the  Democrats  of  Houston  as  their 
convention  city,  is  being  boomed  by 
his  friends  for  nomination  for  vice 
president. 


Harold  B.  Franklin  Slated  to 
Become  Head  of  Fox  Circuit 


Harold  B.  Franklin  will  be  in  full 
charge  of  operations  and  chief  execu- 
tive officer  of  West  Coast  Theaters, 
recently  taken  over  by  Fox,  prepara- 
tory to  becoming  directorial  head  of 
Fox's  theater  chain.  Headquarters 
will  be  maintained  in   New  York. 


West  Coast,  he  informed  his  staff 
in  a  telegram  outlining  his  position, 
will  be  the  nucleus  of  "the  finest 
theater  institution  in  the  world."  The 
deal  in  no  way  affects  the  "splen- 
did" relationship  with  Paramount, 
M-G-M,  United  Artists,  First  Na- 
tional and   other   distributors. 


Electrical    Workers    May 

Adopt  Plan  Showing 

in  Meeting  Halls 

Washington  Bureau   of   THE  FILM  DAILY 

Washington — Introduction  of  pic- 
tures into  labor  halls  throughout  the 
nation,  with  a  view  to  building  up  a 
chain  of  1,500  theaters,  is  under  con- 
sideration by  the  International 
Brotherhood  of  Electrical  Workers. 

Reaction  of  labor  to  the  plan,  sug- 
gested to  the  international  by  the 
Hollywood  electrical  workers'  union, 
is  being  sought  by  the  parent  or- 
ganization. The  plan  now  is  in  for- 
mative stage,  but  it  is  declared  there 
are  men  in  Kollywcod  tc  provide 
funds  to   float  the  project. 

Film  exhibitions  at  first  would  be 
used  as  an  adjunct  to  labor  meet- 
ings to  induce  attendance,  and  if  suc- 
cessful, the  plan  would  be  extended 
to  put  it  on  a  paying  basis.  It  is 
contended  here  labor  can  control  a 
national  chain  and  reach  their  own 
public,  by  utilizing  buildings  already 
available.  Eventually,  they  believe, 
union  labor  will  form  its  own  com- 
panies and  produce  as  well  as  ex- 
hibit pictures. 


N-G-M  OPENING  SALES 


With  delegates  continuing  to  ar- 
rive from  all  sections  of  the  globe, 
M-G-M's  international  sales  congress 
gets  under  way  tomorrow  at  the 
Hotel  Astor,  New  York.  Exchange 
of  ideas,  talks  by  executives,  visits 
to  theaters  and  a  reception  Sunday 
at  the  home  of  Mrs.  Marcus  Loew, 
are  to  be  features  of  the  event.  The 
gathering  is  for  foreign  representa- 
tives and  leading  executives  of  the 
company. 


Johnsons  Join  T-S  as 
Writing,  Directing  Team 

Director  Emory  Johnson  and  his 
mother,  Emilie  Johnson,  have  joined 
the  directorial  and  writing  staff  of 
Tiffany-Stahl,  working  as  a  team. 
Mrs.  Johnson  will  write  the  story 
while  Emory  will  direct.  The  John- 
sons have  turned  out  a  number  of 
money-makers  for  FBO  and  Uni- 
versal. 


THE 


DAILV 


Tuesday.  February  14. 


VtL  XUII  No.  38,1  Tuesday.  Feb.  14. 1928    Pnci  i  CeMs 


lO^II  N.  UICOAH 


PHfeTWRIt 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Forte.  Inc  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  V..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
tlO.OO  one  year;  6  months,  $5.00;  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way,  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W  Fredman,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbucnne.    Frtedrichstrasse,    225. 


OAny  TIPS  MMQCH  neah  douaos  fob  showmen 


"The    Bugle    CaU" 
(M-G-M) 

Huge  bugle  made  out  of  compo- 
board,  hung  in  the  lobby  during  the 
time  when  a  Boy  Scout  wasn't  using 
it  for  attention  purposes.  A  regula- 
tion army  bugle  was  so  attached  be- 
hind the  cut-out  bugle  that  it  couldn't 
be  seen  from  a  front  view  while  the 
bugler  was  blowing  various  bugle 
calls.  This  stunt  gave  the  impression 
that  the  bugler  was  operating  the 
giant  bugle.  Large  printed  letters 
on  the  bugle  cut-out  read,  "Jackie 
Coogan  in  The  Bugle  Call." — J.  P. 
Harrison,  Victory,   Waco,  Tex. 


"Serenade" 
(Paramount) 
Serenades  were  broadcasted  from 
the  local  radio  station  Friday  night 
before  opening.  All  those  sending 
in  the  correct  answers  to  the  unan- 
nounced names  of  the  serenades,  were 
given  a  ticket  to  see  Adolphe  Menjou 
in  "Serenade."- — E.  R.  Rogers,  Tivoli. 
Chattanooga,  Tenn. 


.  "SorreU  and  Son" 
(United   Artists) 

Essay  contest  was  held  on  the  fol- 
lowing subject,  "Does  the  father  love 
his  child  as  much  as  a  mother?" — 
Sidney  Dannenberg,  Alabama,  Bir- 
ingham,  Ala. 


"Wife  Savers" 
(Paramount) 

Two  days  before  opening,  a  man 
dressed  as  a  rube  went  around  the 
business  district  with  a  sign  on  his 
back  reading,  "A  riot  of  fun  at  the 
Strand  all  next  week — Wallace  Beery 
and  Raymond  Hatton  in  Wife  Sav- 
ers." The  rube  also  carried  a  suit 
case  which  contained  the  same 
lettered  message  as  appeared  on  the 
man's  back. — ^^A.  R.  Thomas,  Strand, 
Birmingham,  ^la. 


And  That's  That 


By  PHIL  M.  DALY 


HER  picture  production  plans  are 
rapidly  being  developed,  Nell 
Shipman  writes  from  her  Sarasota, 
Fla.,  home.  She  has  completed  an 
80,000-word  novel  of  the  Northwest 
called  "Get  Your  Woman"  and  is 
preparing  for  a  personal  appearance 
tour  throughout  Florida.  Her  popu- 
larity is  attested  by  her  selection  as 
queen  of  the  forthcoming  Sarasota 
pageant,  under  direction  of  Sam 
Gumpertz   of   Coney  fame. 


Walt  Winchell  describes  'em  as 
moom  pitchers.  He  also  announces 
that  "letch"  is  now  main  stem  ap- 
pellation for  "yen." 


Credit  Universal  with  a  real  ex- 
ploitation stunt  in  the  cross-country 
liorse.back  trip  of  Vonceil  Viking, 
who  set  a  record  for  her  sex  on  the 
4,000  mile  jaunt.  The  start  obtained 
valuable  publicity  for  Tel  Wells' 
westerns,  in  which  she  is  to  appear 
as   leading  woman. 


Phonofilm  Marketing 
Getting  Under  Way 

{Continued  from  Page  1) 
tion  field  in  Great  Britain,  and  one 
of  the  objects  of  his  present  visit  is 
to  secure  contracts  with  English 
players  now  in  Hollywood  to  return 
to    London    and   produce    there. 

From  the  inside  it  is  understood 
that  the  production  of  Phonofilm 
equipment  now  under  way  is  part  of 
the  Schlesinger  syndicate's  plan  for 
building  up  an  international  produc- 
ing and  distributing  organization. 
The  syndicate  controls  the  theater 
situation  in   South  Africa. 


Publix  and  Sparks  Pool 

at  Fort  Lauderdale 

Fort  Lauderdale,  Fla. — Publix  and 
E.  J.  Sparks  Enterprises  have  pooled 
operations  here.  The  Sunset  and 
Queen  are  affected,  with  William 
Mahoney  as  manager  of  both  houses. 
George  Denton,  former  Publix  man- 
ager, will  be  transferred.  The  Gar- 
den   Circle    closed   for   repairs. 


Kraus  Heads  Legion  Post 

Fargo,  N.  D. — Chalk  up  Edward 
Kraus  as  a  showman  who  practices 
showmanship  on  a  community  scale 
as  well  as  in  connection  with  his 
house.  He  has  been  elected  com- 
mander of  the  Gilbert  C.  Crafton 
Post  of  the   American   Legion. 


German  House  Opens,  Seats  2,000 

Berlin — Titania,  seating  2,000,  was 
recently  opened  by  National  Film  Co. 
in    southwestern    Steglitz. 


New    Non-Flam    Stock 

London  — ■  Non-inflammable  Film 
Co.,  Ltd.,  has  been  formed  to  mar- 
ket a  new  fire-resisting  stock.  Jury- 
Metro-Goldwyn  conducted  tests  at 
the  Tivoli,  wliere  a  print  of  the  proc- 
essed stock  was  run  180  times  with- 
out showing  marks  of  wear. 


$100,000  N.   J.   House 

Cliffside  Park,  N.  J.— A  $100,000 
theater  will  be  erected  at  Anderson 
Ave.  and  Gorge  Road. 


Pa.  House  Opens  March  1 

Williamsport,  Pa. — The  new  Park 
will  open  about  Mar.  1  with  1,400 
seats. 


Lease    W.    Va.    Theater 

Philippi,  W.  Va. — Guy  F.  Gregg 
and  William  F.  Pritchard  of  Weston 
have  leased  the  New  Grand  here  from 
Mrs.  Lillian   H.  Teter. 


Bebe  Daniels  Recovering 

Los  Angeles — Bruises  and  a 
sprained  back  were  suffered  by  Bebe 
Daniels  in  an  accident  which  occurred 
during  filming  of  her  new  picture. 
She  is  recovering  from  her  injuries. 


Wind  Destroys  Theater 
Louisville — The   Bosco   Theater  at 
Bosco,   Ky.,  was  completely  destroy- 
ed by  a  wind  storm  recently. 


Close    Sunday    Shows 

McComb,  111. — All  theaters  here 
have  been  ordered  by  the  city  coun- 
cil to  remain  closed  on  Sundays. 
McComb,  which  always  has  oeen  a 
Sunday  town  is  in  the  same  circuit 
court  jurisdiction  as  Galesburg, 
where  Sunday  shows  were  made  per- 
missible   a    few    months    ago. 


Eastman  Kodak  Dividends 

Eastman  Kodak  has  authorized  its 
usual  extra  of  75  cents  a  share  on 
the  common,  and  the  regular  quar- 
terly payments  of  $1.25  a  share  on 
common   and  $1.50  on  preferred. 


Kunsky    House    Cuts    Prices 

Detroit — Effective  last  week,  Kun- 
sky's  State  revised  admission  prices 
to  make  60  cents  the  top  for  Sun- 
days and  evenings.  Business  has 
been  off  at  this  house,  and  it  is  ex- 
pected that  the  new  scale  will  result 
in  increased  gross.  C.  H.  Miles  im- 
mediately followed  with  a  reduction 
at  his   Oriental. 


Two  Houses  for  New  Firm 

Batavia,  N.  Y. — Vendome  Theater 
Corp.  has  been  formed  by  Nikitas  D. 
Dipson,  general  manager  of  the  Affil- 
iated Theatrical  Utilities  Corp.;  John 
R.  Osborne  and  Judge  E.  A.  Wash- 
burn. The  company  will  take  over 
two  houses. 


Exiwin  Carewe  Under  Knife 

Rochester,  Minn. — Edwin  Carewe 
yesterday  was  slated  to  undergo  an 
operation  here  for  mastoidis.  His 
condition  became  serious  at  Chicago 
while  en  route  to  the  Coast  and  it 
was  decided  to  rush  him  here  for  the 
operation  for  ear  trouble. 


Morris  Retiu-ns 

Sam  E.  Morris,  general  manager 
of  distribution  for  Warners,  has  re- 
turned to  New  York  after  a  trip  to 
Chicago. 


New   Technical   Course 
Dublin — A  course  in  projection  has 
been   instituted   at   DubHn   Technical 
School. 


Attitude  Changei 

Constantinople — With    the 
tablishment      of      the      regi 

ushered    in    by    Kemal    P 

a  new  attitude   towards  pub] 
entertainment     has     develoj 
This    has    had    its    effect    u^. 
theaters,   and  building  is  fori 
ing  ahead. 

Turkey  has  but  130  housel 
for  14,000,000  inhabitants,  one 
to  every  140,000. 


m 


James  Beatty  Heads  Chaj 
of  California  Housij 

San  Francisco — James  Beatty  I 
been  named  president  of  Natio! 
Theaters  Syndicate,  operating  hoiij 
at  San  Jose,  Stockton,  Chico,  ^^| 
ville,  Woodland,  Madera  and 
tersville.  Other  new  official 
first  vice  president,  Louis  SloaP 
rectors,  in  addition  to  Beat 
Sloss,  Walter  D.  Bliss,  Ed 
Seares,  Frank  S.  Oliver,  L.  R. 
Edward  Barron  and  Nat  Sd 
witz. 


Zanuck  Back  from  Abroa 
Darryl   Francis   Zanuck,   chi^ 
duction  assistant  to  Jack  L. 
is    in    New    York   after   a    six 
vacation  in  Europe. 

$300,000    Fire    at    Franklin, 

Franklin,   Mass. — Damage  of 
000    was    caused    by    fire    startii^ 
the  booth  of  a  local  theater,  dest 
ing  the  Morse  Opera  House  bloc 

"Four  Sons"  Opens 
"Four  Sons"  was  given  a  doi 
opening  at  the  Gaiety,  New  Y 
yesterday,  being  shown  both  mail 
and  evening,  as  a  roadshow  presfc 
tion. 


II 


HENNEGAN 

P  r  o  gr a  n 

Covers 

special  Designs  for 
all  Holidays, 

Write  for  Samples 

The  HENNEGAN  O 
Cincinnati,  Ohio 


AMALGAMATED 
i  VAUDEVILLE  AGEN<il 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville 


1600  Broadway,    New  Yorl 

Phone  Penn.  3580 


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sv^r^ 


^Y-^«rAl/j 


pSensotloyi  f 


9o  the  Sxhihiiof: 

YOt  liCMIMBER  — "TWI 
DANGEROtS  AGE-  WWY 
MEN  LEAVE  l^OME"- "UtSDANDS 
AN D  LOVERS'—  nowwatchfoy 
"THE  TRAGEDY  Of  YOUTW" 

%e  (greatest  'Box-Office?idm  of  them  all 

JOHN  M.STAUL 

ly:         VicePresident.Supe/visin^Trodudions 


THE 


TRAGEDYofYOUTW 


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PATSY  RliTUMILUP 
BUSTIR  COLLIER 
CLAUSE  M^^COWELL 
HARVEY  CLARK 
MAHGAPETQUIMBY 
CILLIE  BENNETT 


lEI 


Directed  by  GeorgeAithainbaud 

fXOTiS  BY  ALBEliT  SHELBY  LE  VINO 


WI   Of   THE    24    GEMy    fI50M      TIEFANY   •/TAWL 


TIFFANY-  STAHL      P  RO  D  U  C  TI  O  N  S.wc. 

M.H. HOFFMAN,  VICE  PR.ES.  '^HMP 

1540   BROADWAY  1 1 ■■w n  imi  i  ^nras^aHl         NEW  YORK  CITY 


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SOCIETE  GENERALE  DE  FILMS 
of  PARIS,  FRANCE 

Invite  the  Attention  of  Critical  America 
to  an  Unusual  Motion  Picture 


f? 


The  passion  of 
JOAN  OF  ARC" 

A  CARL  DREYER  PRODUCTION 


II 


A  Cinematographic  Inspiration 


Jl 


NEWSPAPER 
ILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


Wednesday,  February   IS,   1928 


Price  5  Cents 


When? 


£  has  been  torn  out  of 
h  naval  history  and  re- 
in celkiloid  form.  The 
'The  Battle  of  Coronel 
nd  Islands"  is  real.  No 
was  needed  to  set  down 
nagination  dictated.  The 
stern,  actual  and  grim, 
and  stirring  picture 
lere   and   that   is   what 

the  screen. 

ure  deserves  a  place  in 

:an  market.     Intelligent 

been   expended   on   its 

It  is  authentic ;  it  is 

t  is  impressive. 

eas  Awakening 

)ne    of   the    newer    British 
Ve  are  told  it  is  typical  of 

,d  is  producing  today.  On 

vouchsafe  nothing,  be- 

ive  seen  no  otliers.  We  do 

the  English  picture  of 
s  ago  was  rather  a  hope- 
insofar  as  the  American 
concerned.  But  "Coronel 
id"  would  indicate  an  ur- 
hing    has    stirred    London 

thargy    to    which    it    will 
n. 
and  is   determined   to  get 

picture  establishment  in 
;  heartaches — mental  and 
ill  be  many.  The  trade 
;  it  and  anticipates  it.  But 
ke  other  important  Euro- 
s,  will  find  a  place  in  the 
,1  film  scheme,  whether  the 
re  likes  it  or  not. 

Balancing  Keel 

1st  be  a  cordiality  and  an 
of  business   interests   be- 
country  and  its  vital   for- 
ts.    It  is  the  s  nsible  pro- 
take.      Not    several    years 
1   the    balance    of    produc- 
'  is   gravitating   toward   a 
el,  but  now  when  Amer- 
i  on   the   crest. 
^ar  goes  by,  England  and 
tient     will     become     less 
upon  the  American  outlet. 
ii  the  future  will  be  fought 
soil.     European   blocs,  re- 
?islation,    rapidly   organiz- 
d  tion    industries    geared    to 
c  and  then  match  America 
-all    of    these    moves    are 

idering  Policies 

pity  of  it  all   is   that  this 

1  lers   along  on   a   policy  of 

|;i  linal  shortsightedness  and 

di  a  damned  thing  about  pro- 

t     foreign    income    without 

annot    survive. 

KANN 


BROOKHARTS  HOME  STATE  OF 
IOWA  OPPOSED  TO  HIS  BILL 


PIIU  CLOSES  DM  m 
KOHI UEBQI  HOUSES 


Indianapolis — Confirmation  of  the 
sale  of  the  operating  leases  of  the 
Circle  Theater  Co.'s  properties  here 
to  Publi.x  is  expected  momentarily 
for  the  deal  already  has  been  closed. 
Publix  intends  to  form  an  operating 
concern  with  Skouras  Brothers, 
which    will    operate    the    houses,    al- 

(Contimied    on    Page    2) 


y  AND  ALLIES  GET  4 
TERRE  HAUIE  HOUSES 


Indianapolis — Continuing  their  ex- 
pansion program,  the  Keith-Albee- 
Harris-Lisbon-Heidingsfeld  interests, 
with  offices  at  Cincinnati,  have  ac- 
quired the  Indiana,  Hippodrome,  Lib- 
erty   and    American    at    Terre    Haute 

(Continued    on    Page    8) 


Poucher  Resigns  To 

Join  First  National 

Ralph  D.  Poucher  has  resigned  as 
an  executive  of  Consolidated  Film  In- 
dustries, Inc.  to  join  First  National  as 
assistant  to  Richard  A.  Rowland.  His 
first  official  act  with  the  company 
will  be  a  visit  to  the  Burbank  stu- 
dios,  leaving   today   with   Rowland. 


Hearings  Delayed 

IVash.    Bur.    of    THE    FILM    DAILY 

Washington — No  date  has  as 
yet  been  set  for  hearings  on  the 
Brookhart  bill.  Although  the 
hearings  were  slated  to  get  un- 
der way  this  week,  it  is  not  ex- 
pected they  will  begin  before 
ten  days,  at  least. 


SIGNIEICANCE  OE  BRITISH 
QUOTA  MEASURE8TRES8ED 

This  is  the  first  of  a  series  of  ar- 
ticles surveying  the  British  film  in- 
dustry, prepared  by  the  M.  P.  Sec- 
tion  of  the  Dept.  of  Commerce,  from 
report  of  Assistant  Trade  Commis- 
sioner C.  Grant,  Isaacs,  London. 

The  year  1927  has  been  the  most 
significant  in  the  history  of  the  Brit- 
i.-h  film  industry.     The  year  has  been 

{Continued    on    Page    2) 

M-G-M  Executives  to  Open 
International  Meet  Today 

First  M-G-M  international  sales 
congress  has  its  first  sessions  at  the 
Hotel  Astor  today.  Delegates  to  the 
conference  from  Germany,  France, 
Spain,  Portugal,  Holland,  Belgium 
and  other  European  countries  are  in 
{Continued    on    Page    8) 


"Rocky  Going''  Ahead  Seen  as 
Contract  Committee  Resumes 


Chicago — Strictest  secrecy  relative  to  progress  made  by  the 
contract  committee  has  been  maintained,  but  the  claim  that  15  of 
the  clauses  have  been  agreed  upon,  is  "all  wet,"  it  is  reported  on 
good  authority.  The  meetings  are  to  be  resumed  here  today,  with 
considerable  "rocky  going"  seen  in  prospect  before  points  at  issue 
are  agreed  upon. 


If  producers  are  not  inclined  to 
make  any  concessions  of  any  conse- 
quence. e.xhibitor  members  of  the  con- 
tract committee  should  inc's*^  that  the 
whole  contract  be  written  by  an  im- 
partial judge,  the  T.O.C.C.  says  in  a 
communication  to  exhibitor  members 
of  the  committee,  on  the  occasion  of 
(Continued    on    Page    8) 


Distributors  Leave  for 
New  Chicago  Sessions 

R.    H.    Cochrane,    chairman    of   the 

distributor  group,  Felix  Feist  and  Ned 

E.    Depinct,   conmiittee   members   left 

for  Chicago  yesterday.     R.  F.  Wood- 

(Continucd    on    Page    8) 


Unit  Favors  Principle  But 

Fears  Dangers  of  tjnf  air 

Competition 

Des  Moines — Although  connnend- 
ing  the  spirit  of  the  Brookhart  bill, 
the  Iowa  exhibitor  association  went 
on  record  as  opposed  to  its  passage  at 
its  meeting  here.  The  action  followed 
an  address  by  C.  E.  Williams,  Omaha, 
president  of  the  Nebraska  and  west- 
ern Iowa  unit,  who  opposed  the  meas- 
ure and  announced  his  organization 
would  take  a  similar  stand.  Iowa  is 
the   home  state  of  Sen.   Brookhart. 

Iowa's  action,  explains  Pres.  E.  P. 
Smith,  is  because  of  fears  of  school 
and  free  show  competition  which  wa^- 
expected  would  result,  causing  batl 
features  of  the  bill  to  overshadow 
the  good.  C.  C.  Pettijohn  of  the 
Hays  office  was  present  at  the  ses 
sions. 


ROGERS  EINDSSENTIKENT 
EAVORS  EXHIBITOR  CO-OP. 


Omaha — Favorable  response  to  p!aii 
for  a  co-operative  exhibitor  organi- 
zation, to  engage  in  production  and 
distribution  in  manner  similar  to  the 
original  First  National  organization 
has  been  received  by  Budd  Rogers, 
of   Lumas. 

Rogers,    who    is    nT,aking    a    cross 
countrj'  tour  already  has  visited,  Buf- 

(Continued    on    Page    8) 


REORGANIZATION  Of  PATHE 
AIDS  EIRM'S  POSITION 


Reorganization  of  Pathe,  from 
which,  according  to  one  authority,  the 
company  emerges  in  stronger  posi- 
tion than  before,  has  been  completed, 

(Continued    on    Page    2) 


The  "Kontingent* 

The  official  text  of  the  new 
German  regulations  which  cur- 
tail imports  of  foreign  film,  in- 
cluding American,  into  that 
country  is  published  on  page  8. 


THE 


I 


DAILV 


i» 


Wednesday,  February  1 1 


Vol.  XLIII  No.  39  Wednesday,  Feb.  15, 1928  Price  5  Cents 


JOHN  W.AIICOATE 


tUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terras  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00,  one  year;  6  months,  $5.00;  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,     Friedrichstrasse,    225. 


Financial 


39 


23/8 
166;^ 


High    Low    Close 

Am.     Seat.     Vtc 39 

*Ani.    Seat.    Pfd 

♦Balaban    &    Katz 

*Bal.    &    Katz    Vtc 

*tCon.  Film  Ind 

tCon.  Film  Ind. Pfd.   23^ 
Eastman    Kodak     ..167}^ 

'East.     Kodak     Pfd .,.- 

'TFilm  inspection 

First     Nat'l     Pfd 

Fox  Film  "A"    SO-A      SO'A 

tFox  Theaters  "A" 

*Intern'l    Project 

■ftKeiths  6s  46    100        100 

Loew's,    Inc 6214      6154 

ttLoew's,   6s  41WW.107M    10754 
ttLoew's,6s41x-war.l01'4    100^ 

*M-GM    Pfd 

*M.   P.   Cap.   Corp 

Pathe  Exchange    ...      4  314 

tPathe  E.Kch.  "A"..    16  14 

ttPathe    Exch.    7s37   69  67 

Paramount    F-L    ...117M    115^ 

'Paramount   Pfd 

ttPar.Bway.5^^s51.101J^ 

**Roxy     "A"      27 

**Roxy    Units    29 

**Roxy   Common    .  .      65| 
**Skouras    Bros.     .  .    40 
Stan.   Co.   of  Am.    .  .    49K 
tTrans-Lux  Pictures     3% 
**United     Art.      ...    15 
**LTnited    Art.    Pfd.   85 

*tUniv.    Pictures 

*Univ.    Pict.    Pfd 

tWarner    Bros.     .  .  .    17M 
Warner  Bros.    "A".    29^ 


101/2 
25 
27 

5J4 
38 
48-^ 

3  34 
14 
80 


16J4 
27/2 


39 
48 
67M 
73-4 
1854 
23/8 
166^^ 
1295^8 

106 
80 '4 

187/i 

10 

100 
61  M 
107./8 
101 
2554 
7/2 
4 

68 

115?^ 
12154 
101/2 


Sales 

100 


2,500 
300 


3,200 


6 

7,000 

2 

5 


5,800 

11,900 

129 

18,700 


48.^ 
354 


23'A 
97H 
17 
2754 


,200 


5.700 
13,200 


•Last  Prices   Quoted  "'Bid  and  Asked    (Over 

the    Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley   in    Philadelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant     J049 


Pathe  Reorganization 
Aids  Firm's  Position 

(Continued    from    Page    1) 

and  formal  announcement  of  the  fact 
will  be  made  within  a  few  days. 

Details  of  the  reorganization  now 
are  being  finally  arranged,  with  a 
trip  to  the  Coast  next  planned  by 
Joseph  P.  Kennedy,  FBC)  president, 
who  became  associated  with  Pathe 
at  the  reauest  of  J.  J.  Murdock,  to 
aid  in  the  present  situation.  On  the 
Coast,  he  will  confer  with  De  Mille 
on  moves  to  reduce  production  costs. 

There  need  be  no  misgivings  about 
Pathe's  position  or  its  future,  offi- 
cial announcement  of  the  reorgani- 
zation, it  is  understood,  will  say,  with 
the  company  continuing  to  carry  out 
the  program  outlined,  following  its 
expansion  and  the  absorption  of 
P.    D.    C. 


Publix  Closes  Deal  For 
Robert  Lieber  Houses 

(Continued    fiom    Page    1) 

though  Ace  Berry,  present  general 
manager  of  the  properties,  is  ex- 
pected to  continue  in  that  position. 
Robert  Lieber,  just  back  from  New 
York,  is  silent  on  the  deal,  although 
other  officials  have  admitted  it  was 
under    way. 

Closin.e  of  the  deal,  it  is  under- 
stood, eliminates  the  Skouras  and 
Circle  chains  as  possible  factors  in 
the  WesQO  pool,  which  sought  to 
include  them  along  with  the  Mid- 
wesc.o  and  ^^  '  .'est  Theater  Cir- 
cuit  (Finkelsteiii   ^  Ruben)  holdings. 

Properties  to  be  taken  over  are  the 
Indiana,  Ohio  and  Circle.  The  deal 
would  not  include  the  Uptown,  which 
also  is  owned  b>-  the  Circle  company, 
nor  the  real  estate  holdings,  which 
include  all  the  theaters,  owned  by 
the    Alarket    Circle    Realty    Co. 

Leases  would  be  given  on  the  three 
theaters  and  it  is  understood  all 
would  then  exhibit  Publix  presen- 
tations, as  now  shown  at  the  In- 
diana. Skouras  Bros.,  probably 
would  be  in  operating  control,  al- 
though Ace  Berry,  present  general 
manager  of  the  properties,  would 
continue  in  that  position,  it  is  under- 
stood. The  deal,  it  is  stated,  will 
eliminate  the  Skouras  and  the  Circle 
chains  as  possible  factors  in  the 
VVesco    pool. 


Buys  "Dawn"  Rights 

Archie  Selwyn  has  purchased 
American  rights  on  "Dawn,"  Edith 
Cavell      film. 


Significance  of  British 
Quota  Bill  Stressed 

(Continued  from  Page  1) 
filled  with  important  happenings,  but 
the  most  conspicuous  event  has  been 
the  passing  of  the  Cinematograph 
Films  Act.  The  act  was  introduced 
in  Parliament  early  in  the  year,  and 
there  has  been  little  doubt  but  that 
the  measure  would  become  a  law. 
.Although  certain  revisions  and  con- 
cessions have  been  made  since  the 
initial  reading  in  the  House  of  Com- 
mons, the  year  closes  with  passage  of 
the   films   act. 

The  trade  is  therefore  under  obligation  to 
commence  to  fulfill  the  terms  of  the  new  act 
as  of  Jan.  1,  1928.  The  probability  of  the 
passage  of  the  measure  has  given  various  of 
the  existing  British  producing  companies  en- 
couragement for  expansion,  and  also  t  in- 
spired  the   creation   of   other   production    units. 

Members  of  the  present  government  con- 
sistently have  advocated  passage  of  a  bill 
whicli  would  insure  protection  to  British 
films.  The  question  of  British  films  was  one 
of  the  foremost  questions  of  the  late  Imperial 
Conference  held  in  London.  The  propa 
ganda  strength  of  the  film  as  a  trade,  po- 
litical and  economic  power  has  been  fully 
realized,  and  this  accounts  to  a  considerable 
extent  for  the  almost  unanimous  attention 
the  bill  received  in  both  the  House  of  Com 
mons  and  the  House  of  Lords  after  the  first 
reading  in  the  former  house.  Foremost  among 
the  proponents  favoring  the  measure  has  been 
the    president   of   the   board   of    trade. 

Although  the  government  has  maintained  a 
firm  policy  in  the  passage  of  the  Bill,  it  has 
at  the  same  time  attempted  to  draft  the 
various  clauses  as  justly  as  possible  to  the 
trade.  It  has  been  considered  by  many  as 
an  Empire  problem,  for  the  film  is  un- 
doubtedly a  strong  medium  to  be  employed 
in  binding  together  more  closely  Great  Brit- 
ain, the  colonies  and  territorial  possessions 
and   protectorates. 

"Sadie"  Breaks  Another 

"Sadie  Thompson,"  at  the  Rivoli, 
New  York,  has  broken  its  own  week- 
end record.  Saturday,  Sunday  and 
Monday  of  this  week  exceeded  the 
previous  week-end  mark  by  |2,000, 
United  Artists  state. 


Two    Picture    Dividends 

Two  dividends  were  declared  yes- 
terday by  picture  firms.  Metro- 
Goldwyn  Pictures  declared  quarterly 
dividend  of  1-54  on  the  preferred,  pay- 
able March  15  to  stock  of  record  Feb. 
25,  and  Paramount  declared  quarterly 
dividend  of  $2  on  the  common  pay- 
able April  2. 


Call 
WAFILMS,  Inc. 

Walter  A.    Putter.    Pros, 
lor 

Library  Stock  Scenes 

New    York  HoUywood 

130  W.  46th  St.     c/o  Leon  Schlesinger 
Bryant  8181      1123   No.   Bronson  Ave. 


Now  in  preparation  for  season  1928-1929 

"THE  WOMAN  BETWEEN" 

By  John  Paul  Dagget 

All  Rights  Protected 
LUMAS     FILM    CORPORATION 


Sam   Sax,    Pres. 

1650  Broadway 


Budd   Rogers,   Vice   Pres. 
New  York  City 


New    Proctor    Housi 

F.  F.  Proctor  yesterday  be),! 
on  a  new  $2,000,000  theatei 
south  side  of  58th  St.  froi 
Ave.  to  Lexington  Ave.,  N« 
Proctors  S8th  St.  theater,  \« 
joins,  will  be  torn  down  so 
area  it  occupies  can  be  add( 
new  structure.  The  new  bi 
have  a  seating  capacity  of  31 

Observe  Edison  We< 

Los  Angeles — Thomas  A 
Week  is  being  observed  by  ■ 
Coast  Theaters  this  week  i 
to  the  man  who  is  credited, 
venting  the  motion  picture, 
have  been  made  with  newspj 
chambers    of    commerce.       i 


■^^^If  You  Are  in  the; 
Market   for   Any   Kinc 

MOTION  PICTl 
APPARATU 

CONSULT    US   AND  Sa\ 
I  MONEY  I 

j      SEND   FOR   OUR   PRICE! 

U/ILLOd^HI 

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II  Phone  Penna.   0330 

Motion    Picture    Depart 
U.   S.  and  Canada  Agents  foi 


ANSWERil 
ALL  QUESTK 


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Four  Great  February  Dates 

Sunday,  Feb.  12 — Abraham  Lincoln's  Birthday 
Tuesday,  Feb.  14  —  St.  Valentine's  Day 

Wednesday,  Feb.  22— Washington's  Birthday 

And  Most  Important  OS  All  To  You 

SAT.,  FEB.  25 

at   HOTEL    ROOSEVELT 

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Play  Cblmnbte^l 


ont  and  nestige 


an't  do  good 
ess  on  poor 
res^    C  Stop 
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ousands  of  sat- 
dtheatre-owners 
3Jhave   learned 
laying  Colum* 
roduct  is  an 
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se! 


^M 


Lady  Raffles" 

with 

Estelle  Taylor 

Directed  by  R.  WILLIAM  NEILL 

\ 

Pete  Harrison  says: 


— .».» — « , ,.  «_,*»  w^fcwwi 

skillfully ...  Holds  spectator 

'"[n  tense  suspense  all  the  way  through  .  . . 
i     'irst  class.    Can  be  shown  anywhere." 


'That 
Certain  Thing'' 

with  VIOLA  DANA 
Ralph  Graves 

Directed  by  FRANK  CAPRA 

'"^REVIEWED  'That  Certain  Thing' 
last  night  at  Forum  Theatre  to  ca- 
pacity  house.  Picture  w^ent  over  like 
a  million  dollars.  Consider  this  best 
comedy  drama  I  have  seen  this  year. 
If  this  production  does  not  play  every 
big  first  run  theatre  in  the  United 
States  then  I  don't  know  pictures.  It's 
a  natural."  — GusMetzGER,  Qeneral 
Manager  Forum  Theatre,  Los  Angeles, 
Calif. 


THE 


-.%^ 


DAILV 


Wednesday,  February  l^fl 


Coast  Wire  Service 


20  Westerns  Planned  by  FBO 


NUMBER  NOW  BEING  SET 
BY  WILLIAM  LE  BARON 


There  will  be  between  20  and  30 
westerns  on  the  FBO  1928-29  pro- 
gram, according  to  plans  of  William 
Le  Baron.  These  will  star  Bob 
Steele,  Buzz  Barton  and  Tom  Tyler. 
This  supplements  the  previously  an- 
nounced program  of  four  designed  as 
super  specials,  26  Gold  Bonds  and 
six  dog  pictures. 


Conklin   Back   From   Trip 

With  Chester  Conklin  back  from  a 
vacation  in  Honolulu  filming  of 
"Quick  Lunch,"  W.  C.  Fields-Conk- 
lin  vehicle,  will  soon  start  with 
Charles  (Chuck)  Reisner  directing. 
Cast  for  the  film  are  Mary  Alden, 
Sally  Blane  and  Guy  Oliver. 


Jasper   Blystone  to   Direct 

Jasper  Blystone,  former  assistant 
director  to  his  brother,  J.  G.  Bly- 
stone, has  been  made  a  director  in 
his  own  right  for  Fox  and  will  direct 
"Daisies  Won't  Yell,"  a  Fox  comedy. 


Thomson  Starts  Next 
Production  on  Fred  Thomson's  lat- 
est for  Paramount,  "The  Sunset  Le- 
gion," has  been  started.  It  is  a  story 
of  the  early  mining  days,  an  original 
by  Frank  M.  Clifton.  Edna  Murphy 
plays  opposite  Thomson.  Lloyd  In- 
graham  and  Alfred  L.  Werker  are  di- 
recting. 


Davidson  Making  Another 
Hank  Mann,  Harvey  Clark  and 
Patsy  O'Byrne  have  been  signed  by 
Leo  McCarey  to  support  Max  David- 
son in  his  current  Roach  comedy. 
Davidson's  last  comedy  formerly 
called  "Round  by  Round,"  has  been 
t.tlcd    "Blow   by    Blow." 


Paramount    Writing    Staff    Complete 

Paramcunt's  writing  staf?  is  operat- 
ing at  full  strength  once  more  fol- 
lowing the  return  to  Hollywood  of 
John  F.  Goodrich  and  Llovd  Corri- 
gan,  both  of  whom  liave  been  to 
h.ospitals  for  several  weeks. 


Denny    Going    to    Europe 

Reginald  Denny  is  leaving  for  a 
vacation  in  Europe  following  comple- 
tion of  "Be  Yourself."  His  next 
probably  will  be  "The  Man  Disturb- 
er," an  original  by  Frederick  and 
Fanny    Halton. 


Plannin'g  Ten 

S.  S.  Millarde,  producer,  an- 
nounces that  he  will  make  ten 
features  in  1928.  He  has  signed 
Virginia  Lee  Corbin,  Ruth  Rob- 
nson,  Lillian  Woods  and  others. 


On  Committee 

Henry  King  and  Rod  La 
Rocque  have  been  named 
members  of  the  conciliation 
committee  of  the  Academy  of 
M.  P.  Arts  and  Sciences,  suc- 
ceeding Monte  Blue  and  John 
M.   Stahl  who  have  resigned. 


Casting  Department  Is 

Abolished  by  U.  A. 

United     Artists    has    abojished    its 
casting    department. 


Casting  "Five  and  Ten  Cent  Annie" 

Cast  of  "Five  and  Ten  Cent  An- 
nie," at  the  Warner  studio,  is  now 
assembled.  Roy  Del  Ruth  is  direct- 
ing Louise  Fazenda  and  Clyde  Cook 
as  co-stars,  and  players  selected  for 
their  support  include  William  Dem- 
arcst,  Gertrude  Astor,  Tom  Ricketts 
and  Douglas  Gerrard.  The  story  is 
the  work  of  Leon  Zurade  with  adap- 
tation hv   Charles   Condon. 


Ford  Signs  New  Fox  Contract 
l'"i  X    has    s'gned    a    new    long    term 
crntract    with    Director    John     Ford. 

Considered  as  Cohen  Teammate 

Jack  Oakie  and  Joseph  E.  Brown 
arc  being  considered  as  a  teammate 
for  Sammy  Cohen,  replacing  the  late 
Ted    McNamara. 


First  Nat'l  Buys  "Water  Front" 

First  National  has  purchased  "Wa 
ter  Front"  for  Dorothy  Mackaill  and 
Jack   Mulhall.     The   story  is   by   Gcr 
trudc   Orr   and   Will    Chappel. 

"Excess   Baggage"  for   Haines 

"Excess  Baggage"  has  been  been 
purchased  as  a  starring  vehicle  for 
William  Haines.  The  scenario  is 
being  prepared  by  the  author,  John 
McGowan. 


"Abe"  Assignment  for  Thelma  Todd 
Thelma    Todd     has    been    cast    in 
"Abie's   Irish    Rose." 


Cast  in  Negri  Film 

Warner  Baxter  has  been  cast  op- 
posite Pola  Negri  in  "Three  Sinners." 

Loss    Signed    as    Harris    Aide 

R.  Beers  Loss  has  been  signed  by 
Columbia  as  assistant  to  Elmer  Har- 
ris,   scenario   editor. 


Adapting  "Companionate  Marriage" 
Raymond  Schrock  will  adapt 
"Companionate  Marriage,"  which 
will  be  produced  by  Tiffany-Stahl 
from    Judge    Ben    Lindsay's    novel. 

"Crooks  Can't  Win"  Completed 

Production  on  "Crooks  Can't  Win" 
has  been  completed  at  FBO  studios. 
George  M.  .Arthur  directed,  with  star 
cast  including,  Joseph  E.  Brown, 
Ralph  Lewis,  Thelma  Hill,  and  Gene 
Strong. 


Direct-to-Consumer  Plan 
Sponsored  by  Broughton 

Cliff  Broughton  Prod,  is  making  a 
picture  at  Metropolitan  designed  as 
a  roadshow  production  and  to  be  dis- 
tributed on  a  direct-to-consumer  plan, 
with  12  companies  to  be  started  out 
under  direction  of  Willis  Kent.  The 
company  will  seek  to  prove  the  feasi- 
bility of  operating  without  an  ex- 
change system.  Norton  Parker  wrote 
the  story  assisted  by  David  Hamp- 
ton. In  the  cast  are:  Helen  Foster, 
Grant  Withers,  Virginia  Roye,  Tom 
Carr  and  Florence  Turner.  Henry 
Cronjager  heads   the  camera  force. 


Griffith  Starting  Second  Picture 

D.  W.  Griffith  soon  is  to  start 
production  of  "The  Battle  of  the 
Sexea,"  as  his  second  picture  under 
his  new  United  Artists  contract.  Lupe 
Velez  is  expected  to  play  the  lead. 
Gerrit  J.  Lloyd  is  preparing  the  script. 


Polly    Moran    Cast 

Polly  Moran  has  been  cast  in  sup- 
port of  Max  Davidson  in  Roach's 
next  M-G-M  comedy,  as  yet  untitled. 
Cast  also  includes  Gene  Morgan  and 
Dorothy  Coburn.  Arch  Heath  is  di- 
recting. 


Cast  With   Charley  Chase 
Viola    Richard    and    Edna    Marian 
have    been    cast    in    Charley    Chase's 
current    comedy.      Fred    Guiol    is    di- 
recting. 


Schader's  Plans 

Freddie  Schader,  who  has  resigned 
as  Hollywood  representative  of  "Pho- 
toplay," is  planning  to  join  a  national 
producing  organization,  it  is  re- 
ported. 


Gilstrom,    Vignola   to    Europe 
Arvid  Gilstrom  leaves  Tuesday  for 
a    vacation    in    England.      Robert    G. 
\'ignola    is    also    planning    to    take    a 
European   vacation. 


Enders  on  Coast 

F.  A.   Enders,  head  of  FBO   (Brit- 
sh )    is   visiting  the   studios. 


Cannon  in  San  Francisco 

Raymond  Cannon,  Paramount  scen- 
arist, is  in  San  Francisco  acquiring 
local  color  and  looking  for  location 
for  a  Clara  Bow  vehicle. 


Sargent  Titling  Grey  Film 

(jeorge  Sargent  is  titling  and  edit- 
ing "The  Cruise  of  the  Fisherman," 
Zane  Grey's  personally  produced 
South  Sea  picture,  which  is  to  be 
released  as  six  two  reelcrs. 


Young    Working    on    M-G-M    Script 

Waldemar  Young  is  putting  the 
finishing  touches  on  a  script  at  M- 
G-M.  which  Jack  Conway  is  to  di- 
rect. The  story  is  an  adaptation  of 
Peter  B.  Kyne's  novel  "The  Ar- 
gonauts of  '49." 


UFA  TO  TAKE  BACK  OW 


Ifo 


Berlin  (By  Radio)— Ufa  wilU- 
draw  its  distribution  from  Par 
met  under  the  terms  of  a  new  c 
tract  scheduled  to  have  been  sig 
yesterday.  Parufamet  will  distril 
only  American  pictures  in  Gernii; 
probably  confining  its  activities. 
Paramount  and  Metro  releases., 
will  handle  its  own  and  other 
pean  films,  including  Frencj 
British. 

Contract   conferences  have 
a    successful   conclusion.      Dr 
man,    well    known    German 
has   been   sitting   in   on   the 
pects  of  the  new  agreement 
the    new   alignment   is   underi 
be    a    desire    of    Alfred    Hui 
leader   of   the   Nationalist  pal 
litical),  powerful  newspaper 
and    owner    of    the    Ufa,    to 
company    from    American    ini 

Ufa's  latest  balance  sheet  slio? 
depreciation  of  55,000,000  i 
($13,750,000)  over  its  previoui 
ment.  Dividends  have  been 
right  along  and  the  company 
in  a  highly  involved  financial 
tion. 


Ufa's  Action  Pending  Sim 
Tri-Cornered  Confrb  in  Oi 

As  far  back  as  Aug.   14,  1927v 
FILM  DAILY  declared  thai,  f 
ing    negotiations    conducted    in 
York   by   Ludwig   Klitsch.   mar 
director   of   Ufa   and    Paranioiiii 
M-G-M    olificials,    LIfa   distributi  , 
Germany    would    be    divorced   11 ; 
Parufamet.      Publication    of    the}  I 
port   was   vigorously    denied  b^ 
In  its  issue  of  Nov.  7,  1927.  tlii; 
lication  reported  from   Berlin: 

"The    report    persists    that    Ufa    will  f| 
its    (listrilnition    in    Gertnany.    thus   «  I 
ing    from    Parufamet's    activities.      Tfi 
ever,    will    retain    a    50    per    cent    ii 
Parufamet,    hut    the    amount    of    pi; 
Paramount   and    MC-M   product   in 
ters    has    been    reduced    from     50    to' 
cent.." 


Ii 


$9,000,000  HELD  INVI 
IN  FOX  DEAL  WITH  f. 


Minneapolis — Acquisition  of 
trol  by  Fox  of  the  Northwest  T 
ter  Circuit  fFinkelstein  &  Ru 
involve  $9,000,000,  it  is  reportei 
"Greater  Amusements."  The 
firm,  it  is  stated,  is  to  get  $9,00 
for  its  holdings:  $2,000,000  of  « 
goes  to  William  Hamm,  and  $1, 
000  each  to  M.  L.  Finkelstein  at 
H.  Ruben.  The  balance,  it  is  st 
goes  to  Hamm  to  meet  the  f 
indebtedness. 


% 

111 


Jack  Lustberg   Forms   Empu 
Empire     Pictures,     located    at 
Seventh   Ave..    New    York,   has 
formed  with  Jack  Lustberg  as  1 
dent. 


Sells    Salt    Lake    House 
Denver— H.    E.    Clissold    has 
the    Photoplay    at    Salt    Lake  tc 
D.    and    Blanche    Harrison. 


ust  Off  The  Press 

ou  Are  in  the  Motion  Picture  Industry  You  Can't  Get  Along  Without  This  Book 


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Personnel  of  Companies,  Orrfaniwtiom  Clubs 


Eguipmer^i  and  Buying  Section. 


Outlook,  for  192,6 
iiiiiiiiiiiiiiiia 

8500  Feature  titles 


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Date 


THE  FILM  DAILY, 
1650  Broadway, 
New  York  City. 
Gentlemen: 

Herewith  my  check  for  $10.00 — Start  my  yearly  subscription 
to  Film  Daily  service  immediately. 


NAME   

STREET  

CITY   STATE. 


1) 


THE 


■^Hk 


DAIi,V 


Wednesday,  February  IS, 


Text  of  German  Import  Ruling 


Official  text  of  the  German  import 
relations  as  drawn  by  the  Reichs 
Commissioner  for  Export  and  Im- 
port Permits  and  translated  by  the 
office  of  German  Consulate  in  Nexv 
York: 

To  adjust  the  importation  of  develop&l 
motion  picture  films,  I  determine  for  the 
kontingent  period  1928-29,  viz.  the  period 
from  Jan.  1,  1928  to  June  30,  1929,  the 
following: — 

I — Features 

During  the  kontingent  period  1928-29  a 
maximum  of  260  qualified  permits  will  be 
issued  for  foreign  feature  films  to  be  cen- 
sored. The  issuance  of  these  qualified  per- 
mits will  take  place  in  a  manner  whereby 
170  qualified  permits  are  issued  to  Gerrtian 
distributing  organizations  actually  operating 
their  own  distributing  corporations  during 
the  Kontingent  period  1928-29,  while  the  re- 
maining 90  permits  will  be  held  for  special 
disposition  of  the  Commissioner  of  the  Reich. 
Of  the  170  qualified  permits  to  be  issued, 
half  the  amount  will  be  given  out  during 
the  year  1928,  and  the  remaining  half  will 
be    issued    after    Jan.    1st.    1929. 

The  apportioning  of  these  170  qualified 
permits  to  the  '  distributing  organizations 
qualified  to  receive  them  will  take  place  in  a 
manner  whereljy  each  firm  that  brought  out 
German  censored  feature  films  in  1926-27 
is  entitled  to  compensation  correspondingly. 
Corporations  which  only  distributed  one  Ger- 
man feature  film  entitled  to  compensation  in 
1926-27   will   not   be   considered. 

Distribution  of  the  special  permits  will 
only  take  place  when  the  170  qualified  per- 
mits have  been  distributed  among  the  German 
distributing  organizations,  in  accordance  with 
the  regulations,  and  not  before  April  1,  1928. 
No   distribution    will    be   made    in    advance. 

Claims  for  qualified  permits  and  the  quali- 
fied permits  themselves  are  not  transferable; 
the  feature  films  censored  thereby  can  only 
be  distributed  in  the  individual  organization 
of    the    authorized    distributing    company. 

The  distribution  and  authorization  of  quali- 
fied permits  for  district  distributing  compa- 
nies applies  in  the  same  manner  as  that  for 
corporations  distributing  throughout  Germany. 
The  applications  of  the  district  distributors 
nuiy  be  assembled.  For  five  applications 
granted,  a  complete  permit  for  the  whole 
territory  of  Germany  can  be  applied  for. 
The  censored  foreign  feature  films  granted 
thereby  must  be  distributed  by  the  district 
(state)  distributors.  District  distributors 
who  distribute  within  each  year  but  one 
German  feature  film  entitled  to  compensa- 
tion   in   their   district   will    not    be   considered. 

II — Comedies 

Qualified  permits  can  be  acquired  for  for- 
eign comedies  and  grotesques  of  a  length 
not  exceeding  500  meters,  also  newsreels  and 
advertising  films,  without  showing  kontingent 
privilege. 

Ill— Scientific,    Educ'l    Films 

Qualified  permits  for  the  censorship  of 
foreign  scientific  and  educational  films  for 
the  kontingent  period  1928-29  will  only  be 
granted  if  the  distributing  corporation  apply- 
ing for  such  permits  can  prove  by  showing 
of  contracts  or  other  documentary  evidence 
compensation  in  a  manner  whereby  for  every 
foreign  scientific  and  educational  i^lm  for 
which  a  qualified  permit  is  required  two 
(ierraan  scientific  or  educational  films  of 
the  same  length,  newly  produced,  censored  dur- 
ing the  kontingent  period  and  not  previously 
distributed   are   being   distributed   by   them. 

IV — Regulations    for    Period    of 
Transition 

For  the  period  of  transition,  the  follow- 
ing   is    more    particularly    set    forth:  — 

The  compensation  rights  of  all  German 
films  censored  in  the  year  1927  must  be 
taken  up  before  March  .''l.  1928.  Therefore, 
up  to  this  period  at  the  latest,  application  for 
((ualified  permits  must  lie  made  to  the  Reich'. 
Commissioner  for  the  foreign  films  to  be 
censored. 

German  feature  films  appearing  in  this 
year's,  during  the  fall  of  1927,  published  dis- 
tribution programs  of  the  distributing  or- 
ganizations and  mentioned  by  name,  but  not 
wholly  completed,  according  to  previous  meth- 
ods, can  also  obtain  compensation  availaljility 
during  the  year  1928  in  so  far  as  prepara- 
tory work  has  been  started  up  to  December 
31st,  1927,  and  the  censoring  of  German 
feature  films  and  use  of  the  qualified  permits 
entitled    thereby    are    taken    up    before    April 


.lOth,  1928.  These  feature  films  must  be 
registered  with  the  Reichs  Commissioner  by 
Dec.    31,    1927   latest. 

German  feature  films  which,  without  being 
mentioned  in  the  current  year's  fall  programs, 
are  in  work  but  could  not  be  completed  be 
fore  Dec.  31,  1927  are  also  entitled  to  com- 
pensation rights  during  the  year  1928  as 
Icng  as  the  studio  work  has  been  seriously 
commenced  before  Dec.  31,  1927  latest  and 
completed  without  interruption.  These  fea- 
ture films  must  also  be  registered  with  the 
Reichs  Commissioner  by  Dec.  31,  1927  latest. 
In  regartl  to  these  feature  films,  the  period 
for  distribution  and  availability  of  the  quali- 
fied permits  is  that  of   March   31,   1928. 

The  (ierman  feature  films  recognized  as 
subject  to  compensation  in  accordance  witii 
these  regulations  for  period  of  transition  will 
be  considereil  for  the  kontingent  jieriod  o1 
1928-29. 

RKICUS  COMMISSIONER  FOR 
K.XPORT    AND    IMPORT 
PERMITS 
Business    Office 
(Signed)     Dr.     F-andwelir 


M-G-M  Executives  to  Open 
International  Meet  Today 

iCoiitinueJ    from    page    1) 

New  York.  Schedule  for  the  first 
day  includes  addresses  of  welcome 
by  Nicholas  M.  Schenck,  Arthur 
Loew,  several  of  the  sales  executives 
and  reports  of  delegates.  Will  II. 
Hays,  who  was  to  have  given  an 
address  today,  was  unable  to  return 
from  California,  but  may  be  present 
at   a   later  -session. 

Delegates  attending  include: 
David  Lake,  Australia;  Benjamin 
Fineberg,  Brazil;  George  Forman, 
Chile;  P.  M.  Gonzalez,  Porto  Rico; 
George  Fatt,  Guatemala;  N.  Nielsen, 
Denmark '^  Allen  Byre,  France;  P.  N. 
Brinch,  Germany;  J.  C.  Squier,  Eng- 
land; F.  L.  D.  Strengholt,  Holland; 
J.  J.  Letsch,  Belgium;  F.  Curioni. 
Italy;  David  Lewis,  Portugal;  Raou! 
LeMat,  Sweden;  Louis  Goldstein. 
Cuba;  A.  L.  Kalb,  Mexico,  and  H. 
Gunderloch,    France. 


A     GREAT     BOOK 
OF  REFERENCE 

1000  Pages 
Cloth   Bound 

FREE 

TO 

Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


Sentiment  Favors 

Exhibitor  Go-op. 

(Continued    from    Page    1) 

falo,  Detroit,  Chicago  and  Cleveland, 
and  next  will  visit  Kansas  City  and 
St.  Louis,  proceeding  to  Coast  cities, 
before  returning  East.  In  territories 
visited,  Rogers  has  found  sentiment 
favoring  a  combination  of  exhibitors 
oil  a  co-operative  basis,  as  a  means 
to  safeguard  the  independent  pro- 
ducer  and    unaffiliated   exhibitor. 

The  plan,  recently  was  announced 
by  Sam  Sax_,  president  of  Gotham 
and  Lumas,  who  now  is  on  the  Coast 
lining  up  production  for  the  coming 
year.  If  sufficient  exhibitor  senti- 
ment favors  the  proposal,  formation 
of  the  company  will  be  undertaken 
soon,  Saxe  has  promised. 


K-A  and  Allies  Get  4 
Terre  Haute  Houses 

{Continued    from    Page    1) 

from  Western  Indiana  Theaters  Corp. 
Control  is  to  be  taken  over  Sunday, 
wilh  Al  Irwin  as  general  manager  of 
the  local  houses. 

The  four-cornered  combination  now 
has  houses  at  Cincinnati,  Dayton, 
Columbus,  Louisville,  Indianapolis 
and  Grand  Rapids.  A  number  of 
changes  are  planned  here,  with  the 
Indiana  to  drop  its  two-a-day  policy 
and  offer  a  combination  grind.  Acts 
are  to  be  booked  through  the  K-A 
office  in  New  York.  The  Indiana  is 
the  largest  theater  here  and  one  of 
the  leading  houses  of  the  state. 


"Rocky  Gourse"  Seer) 
As  Gommittee  MeeJ 

{Continued   from   Page    1)       fll 
reconvening  of  the   sessions  today 
Chicago. 

The  communication  expres 
thanks  to  and  confidence  in  memb 
of  the  committee,  in  their  "ardui 
task"  and  states  the  T.O.C.C.  belie! 
it  is  entitled  to  a  seventh  arbitra 
on  any  of  the  points  asked  for  ;j 
not  conceded  by  distributors. 

Under  no  circumstances  will 
organization  concede  the  right  of  n 
ing  up  its  privilege  of  trial  by  j 
by  agreeing  to  arbitration  unless 
article  that  this  arbitration  is  baj 
on  has  been  impartially  arbitrated 
was  stated. 


Distributors  Leave  for 
New  Chicago  Sessi( 

{Continued    from    Page    1) 

hull,  M.P.T.O.A.  president  and 
man  of  unaffiliated  exhibitors  \vr 
member  of  the  party.  Phil  Reisr 
committee  member,  was  unable, 
leave  due  to  the  Pathe  reorgani 
tion,  but  is  expected  to  leave  wi 
the   next  few  days. 

Averts  Probable  Panic 

Montreal^-Coolheadedness  of,: 
operator  of  the  Alexandra,  ave 
probable  panic  in  a  film  fire  at 
Alexandra.  The  operator  kept 
door  of  his  booth  closed,  fighting 
flames  until  firemen  arrived,  soji 
the  audience  was  unaware  of 
blaze. 


i: 


A    GUIDING    SIGN 

To  Those  WKo  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood,  California. 

When  on  your  next  trip  to  Southern  California,  make 
this   famous   hostelry  your   objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
central]}'  located  for  either  pleasure,  business  or  shopping 
in    Los   Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious" 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 

HOLLYWOOD  PLAZA  HOTELl 

HOLLYWOOD,  CALIFORNIA 


\^^ 


ALL  THE  NEWS 
ALL  THE  TIME 


.III    No.  40 


Thursday,  February  16,  1928 


Price  5  Cents 


t  HOPE  SEEN  FOR 
\  CUTS  THIS  YEAR 


r  ency  Appropriations 
\  May  Block  Any 
Reduction 

Bureau,   of   THE   FILM   DAILY 

igton — Possibilities     of     tax 

this  year,  including  exemp- 

idniissions  w  to  $1,  are  di- 

i;r    daily    as    treasury    officials 

(  iblican    leaders   in    Congress 

the    business    situation    and 

ed  for  heavy  appropriations 

relief    and    other    purposes 

les   which    probably    cannot 

ime. 

treasury    it    is    feared    that 

tax   returns,   to   be   filed  by 

5,    will    not    show    the    rev- 

i^inally  anticipated.     At  the 

is  pointed  out  that  the  tax 

Continued    on    Page    3) 


4  delegates 
iIports  sales  jump 


ition      of      the      company's 
abroad     is     making     rapid 
lespite    the    handicap    caused 
c    of    theater    operation    and 
aijion  to  progress  commensur- 
fleign    sales   managers   of   the 
'  stated    yesterday    in    reports 
the  company's  first  interna- 
1  di  Ingress.    With  speedier  prog- 
•"  xhibition  in   the  offing,   con- 
crease   of   sales   may  be    ex- 
[Contiitued    on    Page    3) 


sijan  Departure  Still 
Up  by  Pathe  Affairs 

of    the    Pathe    reorganiza- 

e    precluded     departure     for 

of    Phil    Reisman,    member 

istributor    contract    commit- 

resenting  distributors  at  the 

are:    Felix    Feist,    Ned     E 

md  R.  H.  Cochrane.  Wheth 

.eijian    will    be     .5le    to    leave 

ijiiJrk    before    th      end    of    the 

ijoi^H  least,  appears  problematical 


IV 


lis  Winkler  Contract 
'^•.ditional  Three  Years 

sal    has    completed    arrange- 

th   Charles   B.   Mintz,  presi- 

inkler   Prod.,   for  an   addi- 

ec  years'  supply  of  the  Os- 

Lucky  Rabbit  cartoon  com- 
he  contract   provides  for  26 

a  year,  which  is  similar 
xisting    arrangement. 


If 


I  1 


N.  Y.  INDEPENDENTS  PLAN  CO-OP. 
WITH  $3,000,000  BUYING  POWER 


smciisE  m  w 

BUIER  PimOMCE  wim 


Syracuse,  N.  Y. — Keen  competition 
is  seen  looming  here  by  Chester  B. 
Bahn,  picture  editor  of  "The  Syra- 
cuse Herald,"  who  in  a  detailed  sur- 
vey of  the  local  theater  situation 
points  out  that  with  opening  of 
Loew's  State  scheduled  for  March 
there  will  be  11  theaters  on  theater 
row  with  total  seating  capacity  of 
about  18,462.  As  Syracuse  has  a 
population  of  200,000,  and  the  weekly 
capacity  of  the  11  houses  is  over  500,- 
000,  Bahn  believes  some  houses  will 
suffer  in  the  battle  for  patronage 
which  is  bound  to  develop. 

The  survey  does  not  include  two 
small  houses  in  the  downtown  dis- 
trict, and  neighborhood  houses.  Three 
more  suburbans  are  planned  to  be 
built  for  the  South  End.  These  are 
a  2,500-seat  house  to  cost  $450,000  on 
South  Salina  St.,  a  $475,000  theater 
seating  1,600  at  2606-16  South  Sa- 
iContinued    on    Page    3) 


Hays  Satisfied  with  Coast 
Conditions,  Leaves  for  N.Y. 

Will  H.  Hays  now  is  en  route  to 
New  York  from  Hollywood.  He  has 
completed  his  semi-annual  inspection 
at  the  studios,  and  recently  announced 
himself  as  well  satisfied  with  produc- 
tion   activities. 


Made  General  Manager  of 
Macfadden  Film  Interests 

Martin  J.  Starr,  who  has  been  as 
sociatcd  with  the  Macfadden  Publica- 
tions since  the  firm  entered  the  pic- 
ture field,  has  been  named  general 
manager  of  the  firm's  picture  inter- 
ests. This  follows  his  deal  for  pro- 
duction and  distribution  by  FBO  of 
two   True   Story  pictures   next   year. 


Simon  in  N.  Y.  With  First 
Picture  of  New  Series 

Milton  Simon,  president  of  Raleigh 
Pictures,  has  returned  to  New  York 
from  the  Coast  with  print  of  his  first 
release,  "Into  The  Night"  cast  of 
which  includes  Agnes  Ayres,  Corliss 
Palmer,  Forrest  Stanley,  Allan  Sears, 
Rhody  Hathaway,  Robert  Russell, 
Tom  Lingham  and  Arthur  Thalasso. 


What  New  Co  -  op. 
Plans  to  Handle 

Purchase  of  film. 

Standard  contracts. 

Regulation    of    building    and 
construction. 

Legislation  —  Federal,      state 
and  local. 

Co-operative  purchase  of  sup- 
plies. 

Co-ordination      in      policies, 
practice     and     operation     and 
standardization  of  practices  and 
operations. 

Employment      and      labor 
policies. 


EOUR  FOX  SPECIALS 
ON  BROADWAY  SOON 


Four  Fox  specials  will  be  playing 
the  big  street  in  a  few  weeks.  "Mother 
Machree"  is  slated  for  a  run  at  $2 
top  on  Broadway.  "The  Street 
Angel"  opens  at  the  Globe  on  March 
5.  By  that  time,  "Four  Sons"  which 
opened  at  the  Gaiety  MQnday  night 
will   be   rounding    out   first   stages   of 

(Continued    on    Page    3) 


Fulton  Starts  Expansion; 
Handling  German  Machine 

Milwaukee — Under  management  of 
P.  A.  Rogers,  a  branch  office  has 
been  opened  here  by  E.  E.  Fulton 
Co.,  as  a  step  in  its  expansion  pro- 
gram which  is  expected  to  result  in 
offices  in  keys  of  the  nation.  The 
firm,  which  is  affiliated  with  a  num- 
ber of  foremost  cijcuits,  is  said  to 
have    acquired    American    rights   to   a 

(Continued    on    Page    3) 


Moses  Going  to  Coast  as 
Paramount  Story  Head 

Vivian  Moses,  who  for  eight  years 
headed  the  advertising  and  publicity 
department  for  Fox,  leaves  Saturday 
for  the  Coast  where  he  will  become 
head  of  the  story  department  for 
Paramount.  He  succeeds  Fanny 
Franks.  Moses  has  an  optional  con- 
tract which  runs  for  two  or  three 
years. 


Sapiro  to  be  Head  of  New 

Combine  with  Papers  to 

be  Signed  Today 

Eleven  New  York  circuits,  embrac- 
ing ISO  unaffiliated  theaters  which  arc 
declared  to  pay  over  $3,000,000  yearly 
in  film  rentals,  today  are  scheduled  to 
join  in  formation  of  M.  P.  Exhibi- 
tors Ass'n.,  Inc.,  theater  owners'  co- 
operative being  organized  by  Aaron 
Sapiro.  Contracts  are  drawn  and 
ready  for  signing  today. 

The  new  co-operative  is  designed  to 
I.Mirchase  product  for  theaters  repre- 
sented in  its  membership,  in  an  effort 
to  secure  "more  equitable  allocation 
of  product,"  and  to  serve  as  a  clear- 
ing house  for  the  multitudinous  prob- 
lems of  Greater  New  York  chains. 

Heads  of  six  of  the  11  circuits 
invited  in  as  the  organizing  group 
have  been  ready  to  sign  the  agree- 
ment and  meet  Sapiro's  stipulations. 
The  other  five  have  been  conferring 
with  their  own  corporate  board  of 
directors  and  are  expected  to  be  ready 
to  close  the  deal  today.  It  appeared 
very  probable  last  night  that  the  in- 
dependent circuits  interested  in  the 
formation  of  the  organization  are  in 
accord.  One  of  the  requirements 
(Continued    on    Page    8) 


Efforts  Made  to  Organize 
Chicago  B.  O.  Employes 

Chicago — Efforts  are  being  made 
to  organize  the  box  office  employes 
of  film  and  legitimate  theaters  into 
a  union,  but  so  far  the  organizers 
have  not  met  with  much  success. 
Back  stage  they  are  100  per  cent 
union  but  out  in  front  and  among 
the  ushers,  very  little  progress  has 
been  made  to  put  over  an  organi- 
zation. 


Appeals  to  12,000 

Minneapolis  —  Literature  ad- 
vocating support  for  the  Brook- 
hart  bill  has  been  sent  out  to 
12,000  theater  owners,  accord- 
ing to  W.  A.  Steffes,  Northwest 
unit  president.  In  addition,  an 
intensive  campaign  is  under 
way  in  this  territory  involving 
the  use  of  posters,  slides,  min- 
ute speakers  and  circulation  of 
petitions. 


fjg^ 


DAILV 


Thursday,  February  16/ 


RTHE 
•/'FILM&OM 


Vol.  XLIII  No.  40  Thursday,  Feb.  16, 1928    Price  5  Cents 


JOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice  President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00,  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736 
4737-4738  4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
,lin — Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


The   tendency    among   film    issues    in 
day's    market    was   generally   downward, 
mount    common    was    the    most    active 
4,700   shares   being   marketed. 

High    Low    Close 

Am.     Seat.    Vtc 39^ 

♦Am.    Seat.    Pfd 

*Balaban     &     Katz 

*Bal.    &    Katz    Vtc 

tCon    Film.     Ind...    19 
tCon.  Film.  Ind. Pfd.   23J4 
Eastman      Kodak      .166  "4    166 


39K 


18J 
23 


*East.  Kodak  Pfd. 
*tFilm  Inspection.. 
♦First  Nat'l  Pfd.. 
Fox  Film  "A".  .  .  . 
tFox  Theaters^  "A' 
*Intern'l  Prefect.. 
ttKeiths  6s  46  .  .  . 
Loew's,    Inc. 


8054 
19'4 

l66' 
62 


795^ 
1954 

100 ' ' 
61^ 


39^ 

48 

67M 

73J4 

19 

23/8 
166 
129J^ 
4% 
106 

79.5/8 

19/2 

10 
100 

6134 


ttLoew's,  6s  41ww.l07^    107?4    1075^ 
ttLoew's,6s41x-war.l0lyi    101"^    101^ 

♦M-G-M    Pfd 25J4 

*M.    P.    Cap.    Corp ly^. 

Pathe     Exchange...      4  3}4        iVi 

Pathe    Exch.    "A"..    15  14}^      14^ 

ttPathe    Exch.    7s37   69  69  69 

Paramount     F-L     ..1165^    IIS^^    116 

♦Paramount   Pfd 121 J4 

ttPar.Bway.5y5s51.101'4    101!4    101/ 

**Roxy     "A"      26  24/      

♦*Roxy    Units     28         26  

**Roxy   C^ommon    ..      6/        5/      .... 


yester- 
Para- 
stock, 

Sales 

100 


1,000 

1,500 

200 


1,100 
1,000 

'"  i 

2,000 
1 
1 


2,200 

1,400 

3 

4,700 


1 


Skouras    Bros 40 

Stan.    Co.    of    Am.  .    48/ 

*tTrans-Lux  Pict 

♦♦United     Art.      ...    15 
♦♦United    Art.    Pfd.   85 

♦fUniv.      Pictures 

Univ.  Pict.  Pfd..  97J4 
tWarner  Bros.  ...  17/ 
Warner   Bros.   "A".    285^ 


38 
48/ 

W  ' 
80 

16M 

27 


48/ 
33/ 


23/ 
97M 
1654 
27 


10 

600 
2,900 


•Last   Prices   Quoted  •♦Bid  and  Asked    (Over 

the    Counter) 
tCurb  Market  ttBond    Market 


NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley    in    Philadelphia. 


Levy    New    D.    M.    Pathe    Manager 

Des    Moines — Arthur   Levy   is   new 
manager  of  the  Pathe  exchange  here. 


Studio  For  Rent 

Large      or     small     stage,     very     well 

equiped  with   lights,   scenery  and  props. 

Reasonable     Rent. 

Vitagraph  Studios 

1400    Locust    Ave.,    Brooklyn 
Tel.    Navarre   4800 


DETROIT  INTEREST  STIRRED 
BYTWOTHEATERPROJECTS 


Detroit  —  Two  proposed  theater 
projects  are  stirring  interest  here. 
Keith-Albee  is  said  to  be  considering 
erection  of  a  5,000  seater  as  soon  as 
the  site  can  be  obtained,  while  Fox 
is  declared  negotiating  for  a  site 
across  the  river  in  Windsor,  Ont., 
where  a  house  seating  around  4,000 
would  be   built. 


Quebec  Measure  Would 

Regulate  Billboards 

Quebec — Legislation  providing  for 
regulation  of  billboards,  through  the 
placing  of  control  under  jurisdiction 
of  municipalities  with  power  to  order 
their  abolition,  has  been  introduced 
in  the  legislature.  It  is  intimated  that 
a  number  of  communities  intend  to 
abolish  billboards  on  the  grounds 
that  they  are  unsightly.  The  move 
is  receiving  the  support  of  newspa- 
pers. 

The  legislature  will  also  act  soon 
on  the  proposal  for  legislation  to  pro- 
hibit admission  of  all  children  under 
the  age  of  16  from  theaters,  whether 
or   not   accompanied   by   adults. 


Over  $2,000,000  Stock  Issue 
in  London  Theater  Deal 

London — Stock  and  debentures  to- 
talling over  $2,000,000  is  being 
floated  on  behalf  of  United  Pictures 
Theaters,  Ltd.,  which  plans  to  acquire 
nine  London  theaters  with  an  aggre- 
gate seating  capacity  of  18,875.  L 
W.  Schlesinger,  is  chairman  of  the 
board.  He  now  is  in  America,  where 
he  has  acquired  control  of  Phono- 
film  and  is  mapping  plans  for  Brit- 
ish theater  and  production  deals.  Al- 
bert  Clavering  is   managing  director. 


And  That's  That 


By  PHIL  M.  DALY 


HIS  many  friends  will  welcome  the 
news  that  Viv  Moses,  who  in 
his  eight  years  as  head  of  the  Fox 
advertising  and  publicity  departments 
built  up  an  enviable  reputation  as  an 
expert  in  his  line  and  all-around  regu- 
lar fellow,  is  to  head  Paramounl's 
story  department.  Viv  always  had 
a  yen  to  get  in  production,  and  with 
his  demonstrated  ability  in  the  story 
line,  big  things  may  be  expected  of 
Viv   on    the    Coast. 


It  was  to  be  expected  that  the  con- 
tract betiveen  Winkler  and  Universal 
would  be  renewed,  for  the  Oswald 
the  Lucky  Rabbit,  cartoons,  have 
proved  one  of  the  best  sellers  of  the 
"U"  short  subject  program.  Charley 
Mintz's  organization  has  been  deliv- 
ering— and  how,  and  Universal  is 
lucky  to  be  assured  these  popular 
cartoons  for  an  additional  three 
years. 


Carl  L  a  e  m  m  1  e  "remembered" 
Thomas  A.  Kdison  on  the  inventor's 
eighty-first  birthday.  The  Universal 
president  presented  a  gold  pass  to 
Universal  theaters  to  his  friend  and 
former    business    rival. 


New    Boston    Firm 

Boston — Warren  Amusement  Co., 
with  capital  of  $50,000,  has  organized 
to  take  over  the  Warren  theater  in 
the  Roxybury  district.  Incorpora- 
tors are  Edward  Ansin,  Morris  Wein- 
er  and  Annabelle  Korkian.  The 
Warren  formerly  was  operated  by 
R   &   S  Amusement  Co. 


Royal   Company    Elects 

Joliet,  111.— Officers  of  the  Royal 
Theater  Co.  have  been  elected  as  fol- 
lows: president,  L.  M.  Rubens;  vice 
president,  Albert  Felman;  secretary, 
M.  J.  Rubens. 


Dunn   Convalescing 

Pittsburgh — Harold  Dunn,  man- 
ager of  the  Warner  exchange,  is  re- 
ported convalescing  from  an  appen- 
dicitis operation. 


Poster  Exchange  Plans  Branch 

Omaha  —  Exhibitor's  Poster  Ex- 
change is  planning  a  branch  at  Des 
Moines. 


Hampton    Plans    Cuban    Vacation 

Hope  Hampton  has  sailed  for  a 
month's  stay  at  Havana,  accompanied 
by  her  husband,  Jules  Brulatour,  and 
Walter  and  Mrs.  Vince*'* 


Joe  Murphy,  the  Andy  of  the 
Gutnp  comedies  distributed  by  Uni- 
versal, showed  his  box  office  power, 
when  he  dreiv  2,500  persons  at  a 
matinee  at  the  2,000-seat  Rivoli 
Newark,  N.  J. 


It  was  with  a  sigh  of  genuine  re- 
lief that  the  industry  learned  injuries 
sufifered  by  Bebe  Daniels  are  not  se- 
rious. Miss  Daniels'  popularity  is 
general,  and  the  screen  needs  stars  of 
her  ability   and  drawing  power. 


Racine  Showman  Killed 

Milwaukee,  Wis. — Charles  W.  Mc- 
Kevett,  25,  secretary-treasurer  of  the 
Orpheum,  Racine,  was  killed  in  an 
automobile  accident  north  of  Mil- 
waukee when  his  car  left  the  road. 
McKevett's  parents,  who  were  with 
him,   were   only   slightly   injured. 


Alexander  Back  from  Trip 

Max  Alexander,  eastern  sales  rep- 
resentative of  the  Stern  Film  Cor- 
poration, has  just  returned  to  New 
York    from    his    first    sales    trip. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,    New  York  City 
Phone  Penn.  3580 


ft 

PRICE  CUTTING  CONli 
BETWEEN  DETROIT  1| 


Detroit — Price  slashing  tactic 
tween  Kunsky  and  C.  H.  Mile 
continuing.  The  Miles  cut  a 
sions  following  reduction  atttelj 
and  added  another  cut  to  the 
level,  with  another  threatened  sP 
the  State  again  reduce.  The 
has  pictures  and  Loew  vaud 
while  the  Miles  books  films  and 
tages'   time. 


II  • 

K 


Sunday  Shows  Permittc 
Town  Closed  for  70  Y 

El  Paso,  111. — Sunday  shows 
are  permitted  here,  after  70  ye 
the  "Sour"  Sabbath."  Promi 
clean  pictures,  which  will  not 
flict  with  church  activities,  by  C 
Mickels  of  the  Grand  Opera  I 
led  to  the  council's  action  in  re 
ing  the  ban.  i 


McConville  Heads  N.  E.  Bo 

Boston  —  New  officers  of 
England  Film  Board  are:  pre: 
Joseph  A.  McConville;  vice  ' 
dents,  R.  C.  Cropper  and  J.  L. 
secretary,  Moe  Grassgreen;  , 
urer,  Thomas  B.  Spry;  correi' 
ing  secretary.  Miss  Marth;' 
Ferris. 


Scheuer    Leaving    Paramoi 

Lewis  M.  Scheuer  who  has  !, 
member   of  the    Paramount  kf 
partment   for   three   years,  will 
his  connection   with  the  organ 
Mar.    1. 


A  Million  Feet  c 
Everything 

FILM  LIBRARY  SCENl 
Stone   Film  Library 
220  W.  42nd  St.  Room 

Phone  Wisconsin  0248 


DON'T  BE  I 
WITHOUT  n  i 


1000  H 
Cloth  K 


FRll 
Filmii 

subscfW^^i 

COV!^ 
EVERY!'" 

GO 
EVERYV  El 


February  16,  1928 


—JXI^ 


DAILY 


BLIND  AND  BLOCK 
ING  BAN  IS  OUTLINED 


the  second  of  a  series  of 
urveying    the   British   film 
prepared  by  the  M.  P.  Sec- 
e  Dept.  of  Commerce,  from 
Assistant  Trade  Commis- 
Grant    Isaacs,  London. 
itish    films    act    has    briefly 
cts — to  prevent  blind  book- 
event  block  booking  and  to 
le    showing   of   a   fixed    and 
increasing     proportion     of 
ictures    on    the    screens    of 
itain.      The    act    deals    with 
king  as  follows: 
up  a  system  of  registration, 
to   be    administered   by    the 
trade,   and   starting   Jan.    1, 
libited  anyone  from  entering 
anjigrecment   to   rent   any   new 
re  iless  it  has  been  registered, 
do   not  apply  to  pictures  which 
'^"'1  shown  (either  to  the  trade 
blic)  before  start  of  the  act. 
ire  cannot  be  registered  un- 
been  trade  shown,  this  pre- 
id  booking. 

deals    with    block    booking    by    pro- 

Ixioking   of   any   picture   for   more 

ed   period    in    advance    of   the    date 

ing   agreement.      The    period    is    a 

.il.yilecreasing    one,    viz: 

r   aeements    made    before 

3<^,    1928 12  months 

r  MMments  made  betvreen 
Tctl,    1928,    and    Oct.    1, 

9  months 

cements     made     after 

.    1930 6  months 

of    this    provision,    coupled    with 
at   blind   booking,   will   be   that   the 
will    be    able    to    dispose    of    pic- 
are    actually    made    and    available 
and    he   will    not    be    able    to    book 
exhibitor   in   numbers   which   will 
last    date    on    the    list    go    beyond 
specified    in   the   act.      In   this   way 
ng    will    be    prevented    and    block 
luced    to    "reasonable    properties." 


Tl 


Stl 


l,s. 

■lino 

'as 
ex 

se; 

'ee' 

tl 

the 

[e< 

bar 


Hope  Seen  For 
X  Cuts  This  Year 

ontinued   from   Page    1) 

for   $65,000,000   more    than 

set    by    the    treasury,    and 
opriations  this  year  will  be 
ally    heavy, 
greater    danger,    however, 

Republican  point  of  view, 
ill  the  threat  of  the  Demo- 
attach  a  tariff  provision  to 
f   it   ever   gets   on    the   floor 

nate.  Such  a  provision,  it 
d,  might  be  forced  through, 

action  would  result  in  the 
the  measure  by  the  Presi- 
t  is  this,  the  Democrats 
vhich  will  keep  the  bill  in 
e    until    next    session. 


oolidge  in  Favor  of  Tax 
ons  at  Present  Session 

t  Bureau  of   THE   FILM   DAILY 

ngton — Pres.  Coolidge  wants 
cts  tax  reduction  at  the  pres- 
on  of  Congress.  He  is  said 
:hat  Congress  should  follow 
treasury's  recommendations 
Proposed  tax  cut. 
es  not  feel,  it  is  claimed,  that 
reduction  program  has  been 
ied      by      the      delay      until 


DAILY  TIPS  vnoCU  MEAN  DOUAOS  FOR  SHOWMEN 


"Her  Wild  Oat" 
(First  Nat'l 

There  is  in  Hollywood  an  old  sway- 
backed  nag,  a  film  "actor"  who  has 
only  to  appear  on  the  screen  to  get 
a  laugh.  The  horse  has  been  seen 
in  many  a  feature  picture.  Arranged 
to  use  this  horse  as  a  ballyhoo  "art- 
ist." Hitched  to  a  "skeletonized" 
buggy,  the  horse  was  driven  about 
and  got  a  laugh  from  every  passer- 
by. People  invariably  waited  for  the 
horse  and  buggy  to  pass  so  they  could 
read  the  banner  advertising  "Her 
Wild  Oat"  which  was  tacked  to  the 
back  of  the  seat  and  to  the  rear  axle. 
— Milt  Arthur,  Figeroa,  Los  Angeles. 


"Les    Miserables" 
(Universal) 

For  two  hours  around  noon  when 
the  factories  were  at  recess  and  when 
the  greatest  number  of  people  were 
on  streets,  a  trolley  car  was  used 
to  broadside  the  Victor  Hugo  classic 
during  its  run.  Never  before  in 
VVaterbury  had  a  street  car  been  used 
for  this  piirpose  and  the  huge  signs 
on  either  side  of  it  created  quite  a 
sensation.  —  M.  Leggerio,  Rialto, 
Waterbury,    Conn. 


"Love" 
(M-G-M) 

A  shadow  box  was  made  up  to 
contain  a  one-sheet  mat  set  off  by 
a  black  border  with  a  small  platform 
at  the  bottom.  The  box  itself  was 
entirely  black  and  small  torch  lamps 
appeared  on  either  side.  In  the  place 
for  the  mat  was  a  cardboard  piece 
with  the  letters  of  the  stars  and  title 
cut-out  and  backed  by  colored  paper. 
The  word  "Love"  was  in  red  letters 
which  appeared  to  be  in  flame  due 
to  shadow  effects  from  an  electric 
fan  blowing  streamers.  Another  light 
was  used  to  illuminate  the  stars' 
names.  This  was  on  a  flasher  button 
which  added  considerably  to  its  ap- 
pearance.— T.  R.  Earl,  Imperial, 
Asheville,    N.    C. 


"The  Patent  Leather  Kid" 
(First  Nat'l) 
Love  interest  rather  than  war  an- 
gle was  emphasized  in  the  advertis- 
ing which  was  begun  with  a  series  of 
50-line  single-column  teaser  ads  a 
week  in  advance.  Even  in  the  pub- 
licity stories,  which  began  to  appear 
on  the  same  day,  romance  and  love 
theme  were  stressed  as  much  as  pos- 
sible. At  the  request  of  picture 
editors  two  long  feature  articles  were 
prepared  on  the  history  of  the  tanks, 
and  a  description  of  the  making  of 
the  battle  scenes.  Advantage  was 
taken  of  the  fact  that  the  Wampas 
had  elected  Molly  O'Day  one  of  its 
baby  stars  for  1928,  and  several 
stories  on  her  were  published. — 
Metropolitan,   Washington,   D.    C. 


Rowland  Leaves  for  Coast 

Richard  A.  Rowland,  general  and 
production  manager  and  his  assistant, 
Ralph  D.  Poucher,  of  First  National, 
left  yesterday  for  the  Coast. 


BRANDT  FINDS  EXHIBITORS 
FAVORING  INDEPENDENTS 


Breakdown  of  exhibitor  apathy  to- 
ward independent  product,  providing 
in  measures  up  from  the  standpoint 
of  quality,  is  reported  by  Joe  Brandt, 
who  says  Columbia  is  writing  more 
business  this  year  than  ever  before 
in  its  history. 

The  company,  which  hit  its  stride 
last  year  in  a  sensational  rise  to  prom- 
inence, is  convinced  it  is  on  the  right 
track,  and  will  continue  under  the 
policy  outlined  by  Brandt.  This  is 
due  to  the  fact  that  exhibitors  are 
ready  to  "say  it  with  playdates"  so 
far  as  the  independent  is  coacerned, 
provided  he  can  "deliver  the  goods." 


Syracuse  Seen  Facing 
Bitter  Patronage  War 

(Continued    from    Page    1) 

lina  St.,  and  a  $125,000  theater  on  the 
same  street  near  Warner  Ave. 

"It  is  certain  that  none  of  the  es- 
tablished theaters  intend  to  sit  idly 
by  and  sufifer  a  loss  of  business," 
Bahn  states,  "whether  that  loss  be 
fatal  or  otherwise.  Local  manage- 
ments have  already  started  to  en- 
trench, witness  program  additions 
and  innovations.  The  struggle,  of 
course,  is  not  one  for  interests  with 
small  financial  resources.  They  can- 
not long  withstand  the  double  attack 
from  lowered  receipts  and  increased 
expenditures." 


M-G-M  Delegates 
Report  Sales  Jump 

(Continued    from    Page    1) 

pected,  they  stated.  Arthur  Loew 
is  chairman  of  the  meetings. 

The  delegates  were  welcomed  by 
Nicholas  M.  Schenck,  president  of 
the  company,  and  by  Gov.  Carl  E. 
Milliken.  representing  Will  H.  Hays. 
David  Bernstein  of  Loew's,  Howard 
Dietz,  W.  F.  Rogers,  and  William 
Orr  of  M-G-M,  were  among  home 
office  executives  who  addressed  the 
conference. 

Foreign  delegates  who  made  re- 
ports are:  Allen  M.  Byre.  France; 
P.  M.  Brinch,  Central  Europe:  F. 
Currioni,  Italy;  Raoul  LeMat, 
Sweden;  J.  C.  -Squier,  England;  Ben- 
jamin Fineberg,  Brazil;  George  For- 
man,  Chile;  J.  J.  Letsch,  Belgium, 
F.   L.   D.   Strengholt,   Holland. 


o 


Exhibitors 
Daily  ReminOer 


Prepare  spe- 
cial numbers 
for  Washing- 
ton* s  Birthday 


Thursday,  Feb.  16,  1928 


';!|.::: 


Four  Fox  Specials 
on  Broadway  Soon 

(Continued   from   Page    1) 
its    run   while   at   the   Times    Square, 
"Sunrise"    continues. 

The  pictures  will  have  special  pre- 
release runs  in  key  cities.  In  this 
connection,  it  is  reported  a  deal  has 
been  made  with  the  Shuberts  for  the- 
aters. 


Fulton  Starts  Expansion; 
Handling  German  Machine 

(Continued  from  Page  1) 
German  projector.  The  machine,  it 
is  stated,  will  be  mantjfactured  in 
this  country  under  supervision  of  Ger- 
man engineers,  and  will  retail  for  a 
price  equivalent  to  that  of  the  Pow- 
ers, Simplex  and  Motiograph. 


Billionth  of  Second  Photo 
Tested  in  Experiments 

New  Haven,  Conn.--Photographs 
with  exposures  of  a  billionth  of  a 
second  Ire  claipied  possible  with  a 
camera  being  developed  at  the  Sloane 
Physics    Laboratory. 

A  revolving  disc  has  been  devised 
which  attains  a  speed  of  360,000  revo- 
lutions per  minute,  said  to  be  the 
greatest  velocity  ever  attained.  This 
disc  is  being  used  to  study  extreme- 
ly   short    flashes    of    light. 


WANTED 

First  class  cartocn  comedy  animator.  For  inter- 
view write  letter  stating  experience,  salary  and 
all  other  informiation. 

WINKLER  PICTURES 

220  West  42nd  Street  New  York 


EVE  RY  PlMffWr  E  N  EAK 


RICHMOND  —  Extended  Ruii  Extended! 
Then  Booked  for  Return  Date!  Richmond's 
Record  Wrecker! 


PORTLAND — S.  R.  O.IWeek  In,  Week  Out! 
Six  Solid  Weeks!  John  Hamrick  Now  Get- 
ting Set  for  a  Record  Return  Date! 


WASHINGTON — Congress  Took  a  Day  Off 
to  Cheer  *'The  Jazz  Singer"!  Stanley- 
Crandall  Co.  Booked  a  Return  Date! 


^ 


Big  Business  li 
The  Only  Reas€ 
For  Return  Dati 


? 


I 


PHILADELPHL^ — 10  Solid  Weeks  at 
Top!  Now  Playing  a  Record  Return  D 
Fox  Market  St! 


TACOMA — Broke  All  Records  in  Ta 
Booked    for    an    Immediate    Return 
Watch  for  New  Records! 


KANSAS    CITY — 4    Solid   Weeks  of 
Capacity!    Booked  Again  for  2  Weeks 


SEATTLE — Six  Weeks  in  a  One  Week  I 
Broke  Records  in  Its  Sixth  Week!  I 
for  Another  Extended  Run! 


NORTH,  SOUTH,  EAST,  WEST— R 
Broken  for  Extended  Runs!  And  " 
Dates! 


JhrillinqtheWoridlWre 


i 


RETURN  DATE  F 


ig  Records  Regularigf 


THE 


■s^mk 


DAILV 


Thursday,  February  16, 


Coast  Wire  Service- 


Six  in  Work  Soon  at  Warners 


RETURNOrZANUCKTOBE 
WE  EOR  NEW  ACTIVITY 


Production  work  is  to  start  with 
a  rush  at  the  Warner  studios,  fol- 
lowing the  temporary  shutdown,  up- 
on return  of  Darryl  Zanuck,  who  now 
is  en  route  from  New  York,  slated  to 
arrive  on  Sunday.  But  one  company 
now  is  at  work  at  the  studio,  making 
"Five  and  Ten  Cent  Annie."  Upon 
return  of  Zanuck,  it  is  expected  that 
about  a  half  dozen  units  will  swing 
into    action. 

William  Koenig,  production  man- 
ager, is  making  preparations  for  re- 
sumption of  activity,  devoting  con- 
siderable time  to  preparations  for 
"Noah's  Ark,"  which  Michael  Cur- 
tiz  will  direct. 


Walsh  May  Direct  Gloria 
as  Fred  Niblo  Withdraws 

Raoul  Walsh  may  direct  "La 
Paiva,"  starring  Gloria  Swanson. 
Fred  Niblo  has  relinquished  the  as- 
signment, although  no  reason  is 
given. 


Gordon  Cooper  Completes  First 
Production  of  "Sin  Town"  has 
been  completed  for  De  Mille  by  J. 
Gordon  Cooper,  as  his  first  direc- 
torial assignment.  He  formerly  was 
assistant   to  William   K.    Howard. 


Laemmle,  Jr.'s,   Invention 

A  new  motion  picture  perambula- 
tor for  filming  "moving  shots"  has 
just  been  invented  by  Carl  Laem- 
mle, Jr.,  and  will  be  used  by  Paul 
Fejos  in  directing  "Lonesome"  for 
Universal.  The  new  perambulator 
does  not  jerk  or  bounce  over  the 
uneven  stage  floor  as  the  older  types. 
It  can  also  be  taken  through  doors 
and  other  narrow  places  so  that  the 
cameraman  may  follow  a  moving  ob- 
ject without  difficulty. 


Lyon  on   N.   Y.   Trip 

Ben   Lyon   has   left   for   New   York 
on   a   brief-  visit. 


Denny  Leaving  for  Europe 

Reginald  Denny  will  leave  soon  for 
New  York  where  he  will  embark  for 
a  four  weeks'  vacation  in  Euorpe. 


Archinbaud  to  Direct  Original 

George  Archinbaud  is  to  direct 
"Ladies  of  the  Night  Club"  for  Tif- 
fany-Stahl.  It  is  an  original  by  Ben 
Grayman. 


Taylor  Writing  Original 

Matt      Taylor      is      writing      "The 
Cohens  and  the  Kellys  in  Turkey." 


Maives    in    "Give    and    Take" 

Charles  Hill   Maives  has  been  cast 
in  "Give  and  Take." 


Roach  Aide  Dies 

Mollie  Thompson,  casting 
director  at  the  Hal  Roach  stu- 
dios, died  after  a  brief  illness. 


Wallace  Beery  to  Resume 
Work  in  Character  Roles 

Wallace  Beery  is  to  resume  work 
in  character  roles  after  completion 
of  another  co-starring  picture  with 
Raymond  Hatton.  He  is  to  appear 
in  "Beggars  of  Life"  after  the  com- 
edy  is    finished. 


"Vamping  Venus"  Planned  as  Special 

"Vamping  Venus"  planned  for  re- 
lease by  First  National  as  a  comedy 
special  with  Charlie  Murray,  Louise 
Fazenda.  Thelma  Todd.  Russ  Powell, 
"Big  Boy"  Williams,  "Spec"  O'Don- 
nell  and  other  players,  is  being  pro- 
duced at  the  Burbank  studios.  Ed- 
ward Cline  is  directing  and  E.  M. 
Asher  is  production  manager.  The 
story  was  written  by  Howard  J. 
Green.  Adaptation  is  by  Bernard 
McConville  and  Ralph  Spence  will 
write   the   titles. 


Puffy  Going  Abroad  Soon 

Charles  Puffy  will  play  the  part 
of  a  Vienna  cab  driver  in  "The  Last 
Cab,"  an  original  by  himself  which 
DeMille  is  producing  under  direction 
of  William  K.  Howard.  Following 
this  and  a  part  in  "The  Yellow  Lily" 
Puffy  departs  for  Hungary  where  he 
will  spend  some  time  visiting. 


Third  "Collegians"  Series 

Universal  will  produce  a  new  ser- 
ies of  "The  Collegians,"  two  reel 
comedy-dramas  of  life  and  adventure 
on  the  carnpus,  starring  George 
Lewis,  supported  by  Dorothy  Gul- 
liver, Eddie  Phillips  and  Hayden 
Stevenson. 


Cast    Opposite    Collins 

Lucille  Hutton  again  is  cast  as 
leading  lady  opposite  Mont}'  Collins. 
This  time  she  is  appearing  in  the 
feminine  lead  of  "A  Mysterious 
Night,"  an  Educational-Cameo  com- 
edv. 


Jason  Completes  "Body  Punch" 

"The  Body  Punch,"  initial  direc- 
torial venture  of  Leigh  Jason,  has 
been  completed  at  Universal.  Jack 
Daugherty  with  Virgina  Brown 
Faire  and  George  Kotsonarus  head- 
ing the  supporting  cast. 


"Fallen  Angels"  Completed 

Production  on  "Fallen  Angels" 
has  been  completed  at  Universal.  Ed- 
ward Laemmle  directed.  Charles 
Logue  adapted  it  to  the  screen  from 
the   story   by  Arthur   Somers    Roche. 


A  Little 
from 


n 


Lots 


ff 


By    RALPH    WILK 


Hollywood 

MIDDLE  names  puzzled  Charley 
Burr  t'other  day.  They  were  on 
a  card  on  a  brass  fireplace  set,  which 
was  presented  to  Charley  as  gift  on 
his  birthday.  Charley  was  finally 
informed  the  names  were  those  of 
the  donors  of  the  gift.  The  names 
belong  to  members  of  the  unit  pro- 
ducing "Chinatown  Charlie,"  star- 
ring  Johnny    Hines. 

*  *  * 

Our  old  friend,  Boh  Roth,  will 
join  the  Hollywood  baseball  club  in 
the  spring.  Bob,  like  every  good 
hitter,  likes  his  base  hits,  back  in 
1913  intervieived  iis  daily  regard- 
ing the  number  of  hits  we  credited 
him.  It  was  in  the  "good,  old  days" 
of  the  Northern  league  and  we  were 
an  official  scorekeeper.  Bob  was 
specializing  in  doubles  for  the  Vir- 
ginia, Minn.,  team. 

*  ♦         * 

The  "You  Know  Me,  Al" 
club  held  an  unexpected  meet- 
ing at  the  Fox  studio  t'other 
day.      The    Al's    present    were 

Rav,  Green,  Rosen  and  Gran. 

*  *         ♦ 

Two  hundred  pounds  of  geniality 
and  efficiency  describes  Arch  Reeve, 
Paramount  studio  publicity  director. 
Arch  was  born  in  Los  Angeles,  grad- 
uated from  Occidental  college,  work- 
ed as  a  laborer  in  a  lumber  yard  dur- 
ing vacations,  became  sports  editor 
of  the  "Los  Angeles  Express"  and 
later  Sunday  editor  of  the  same  pa- 
per; joined  Paramount  as  a  unit 
publicity  man,  later  being  promoted 
to  his  present   position. 

*  *         + 

Another  visitor,  whom  we 
welcome  to  Hollywood,  is  Wil- 
lard  Keefe,  of  the  Morton, 
Minn.  Willard,  after  wearing 
out  much  shoe  leather  along 
Broadway  for  various  news- 
papers, turned  in  "Celebrity." 
Along  come  Herman  J.  Man- 
kiewies,  Paramount's  wrriting 
"scout"  and  tossed  a  contract 
in  Willard's  direction.  Just  to 
keep  the  records  straight,  we 
might  add  that  Willard's 
brother,  Jim,  is  a  good  writer, 
as  are  their  cousins,  Johnny 
and  Andrew   P.   Keefe. 

*  *         * 

Passing  Show:  Clive  Brook  and 
pipe  visiting  the  Paramount  studio; 
Maurice  Ryan  motoring  on  Sunset 
Blvd.;  Freddie  Fleck,  Caryl  S.  Flem- 
ing and  Dorothy  Hechtlinger,  gradu- 
ates of  Paramount  Long  Island,  hold- 
ing a  re-union  in  a  Hollywood  res- 
taurant; Earle  Hampton  motoring  on 
Western  Ave. 


Uphold  Norman  *Blue'  h 
— Students  Aid  Exhibit  I 


Norman,  Okla. — Validity  of  the 
cal  "blue"  law  banning  Sunday  shr 
was    upheld    in    the    District  Co 
when    Judge    Tom    Pace    denied 
plication  of   H.   N.   Britten,  Norr 
exhibitor,  for  a  writ  of  habeas  corj 
Britten,  who  has  been  in  the  cust 
of    officers    since    his    arrest  iatej 
January,    will    take    the    case  to  \f 
Criminal    Court    of    Appeals,  hisjl 
torney  says,  unless  the  appeal  fc 
hearing     in     the     District     CourtK 
granted.  i  t 

The   students   of  the   Universitife 
Oklahoma    have    entered    the  w 
aligning  themselves  with  Britten 


Mayor's  Censorship  Pla 
Hit  by  Civic  Lead 

Chicago  —  Clubwomen  and 
leaders  here  object  to  the  ma), 
plan  to  create  a  new  censor  b; 
under  the  mayor.  Censorship  no 
administered  by  the  police  de 
ment. 


"U"  House  to  Drop  Vaudevi 
Pantages  vaudeville  will  be  di; 
tinued  at  Universal's  Capitol,  At 
and  the  house  booked  by  Chain 
deville  Agency,  headed  by  Wi 
Stephens,  Willard  C.  Patte 
southeastern  head  of  Universal 
aters,  who  is  in  New  York,, 
nounces. 


t'l 


Child  Attendance  on  Holidays  Si 

Albany,  N.  Y. — Children  froi 
to  16  years  of  age  would  be  pi 
ted  to  attend  picture  theaters  oi 
urdays  and  holidays  without 
accompanied  by  a  parent  or  gua 
under  an  amendment  of  the  lav 
posed  by  Sen.  Freberg.  A  n 
would  be  provided  for  each  20Ci  ^^ 
dren.  The  Society  for  Prevent 
Cruelty  to  Children  is  oppos: 
the    measure. 


Garyn   Back  in   N.  Y. 

Pat  Garyn,  general  sales  m.'M-^ 
of  National  Screen  Service,  kw-*i 
turned  from  a  trip  in  the  Ij 
West. 


Burks  at  U.  A.  Chicago  Ho| 

Chicago— Landen  Burks  ha;i 
named  by  !District  Mana^erjp 
Ham  K.  Rudolph  as  publicity|f 
tor  of  the  United  Artists.  Nell 
veil  handled  publicity  on  recen'l| 
ing  of  the  house. 


Durrell  Managing  Chicago  l| 

Chicago — Charles  H.  Durrel 
merly  with  Aschers  and  Lubljl 
Trinz,  has  been  named  mani|| 
the   Regal. 


K.    C.    HandUng    Wichita  Att 

Kansas    City — Shipments   ff 
handled     from     Universal's 
branch,   recently  closed,  now 
ing   routed   from   the    local  bi| 


Sampson    Managing    Lumas 

Chicago — Jack  Sampson 
sumed  management  of  the 
Lumas  branch,  having  acqul 
interest  in  it  with  Jerry  Adail 
also  is  to  be  exchange  su| 
for  Lumas  distributors  in  t'' 
die  West. 


THE 


February  16,  1928 


m  CHANGES  roR 

)NTH  OF  DECEMBER 


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C.    H. 


MAINE 
langes  in  Ownership 

I'escogus     Hall,    sold     to 
S.    Anderson. 

MARYLAND 
Closings 

Broadway   Garden. 

\[ASSACHUSETTS 
Openings 

„  State. 

jjianges  in  Ownership 

Midway,  sold  to  F.  L.  Graves  by 
ckman  ;     Lawrence — Cosmopolitan, 
er    Contarino    by    L.    Renzetti ; 
•The     Leadore,     sold     to     W.     F. 
..owell — Victory,     sold     to    Welton 
ly    Geo.    Hammond ;    Salem — Corn- 
to    L.    Halpert    &   Sam   Wilikson 
ert ;  Somerville — Winter  Hill,  sold 
Branca  by   R.  Maxwell ;  Worces- 
iburg,    sold    to    United    L.    A.    W. 
H.    Steinburg. 

Closings 
pheum  ;    iStoughton — Orpheum. 

MICHIGAN 
langes  in  Ownership 

)urtesy,    sold   to   M.    &    S.    Warren 

ward  Theater  Co. ;   De  Luxe,  sold 

KuJl|y  Theater  Corp.  by  Joseph  Cosco  ; 

to    Blanche   M.    Ryder   by   Mayer 

Gratiot,    sold    to    J.    M.    Leasia 

Cosco;   Greenfield,  sold  to  Mike 

Barbu  &  Frisco;  Mt.  Elliott,  sold 

;.    Monroe    by    Jaffa    &    Garlock; 

,    sold    to     Griswold     First     State 

Joe   Cosco;    Warren,   sold   to   H. 

by  Ben  A.  Wis«man;  Gladstone — 

lid   to    S.    Miller    &    F.    W.    Sicher 

reton  ;    Marenisco — The   Marinesco, 

Homer   W.    Reace  by   Mrs.    C.   A. 

Norway — ^Rialto,     sold     to     Vanden 

)y     Theo.      Sophie ;      WatervUet — 

sold   to   H.    C.    &  M.   C.    Monroe 

G.  Adams. 

Closings 

he      Armada ;      Carsonville — Elec- 
ermansville  —  Doris  ;      Hillman — 
"s    Hall;    OtisviUe— Regent ;    WU- 
Pastime 

MINNESOTA 
Re-openings 

er»ij — Paderewski    Hall;    Richmond   — 

hanges  in  Ownership 

~St,   sold    to    Pete    Lange   by    M.  R. 

rist«  en ;     Grey    Eagle — Cozy,     sold  to 

derman   and   Earl   Davis   by   A.  O. 

eblol  Hallock— Grand,    sold    to    W.  H. 

by    Bennie    Berger ;     Sebeka  — 

mo^l,   sold   to  Art   Poppler  by   W.  R. 


:SS^ 


DAILY 


mg. 

Closings 

( ind ;  Barnum  — ■  The  Barnum ; 
helM.  W.  A.  Hall;  Cottonwood — 
al ;  Kelliher — Pastime. 

MISSISSIPPI 
hanges  in  Ownership 

-The   Duck    Hill,    sold    to    E.    A. 

y  Dr.  C.  N.  Wilkins ;  Morton- 
sold    to    Fred    Home    by    W.    N. 

Wiggins — Palace,  sold  to  G.  W. 
by  C.  B.  King. 

Closings 

Flora;  Magee — The  Magee; 
Loxley  Hall;  PachuU  —  High 
Theater. 

MISSOURI 
New   Theaters  j 

—Town    Hall ;    Sullivan — Lyric, 
hanges  in  Ownership 

berty,  sold  to  Max  Weiner  by 
Ferguson  ;  Branson — ^Community, 
City  of  Branson  by  E.  C.  Grund- 
Uffalo— Grand,  sold  to  J.  S.  Dil- 
G..B.  Hendon;  Bunceton — Prin- 
i  to  Brent  Peters  by  H.  C.  Ernst; 
—Gem,  sold  to  R.  G.  Brooks  by 
^  B  Hawk;  Excelsior  Springs — Casino, 
1  R.  E.  Wood  by  J.  C.  Hough; 
l-iwet'  -Alamo,  sold  to  Mrs.  S.  B.  Allison 
'■''"'  S  ';•>  Stroud  ;  Glasco — Lyric,  sold  to 
.  M  Davidson  by  W.  A.  Hillhouse; 
;  isi  City— Columbia  and  Tivoli,  sold  to 
'  "-glH.  West;  Ellsworth,  sold  to  M.  F. 
■  y  Fleming  &  Moore;  Empire,  sold 
Judd  by  J.   W.   Stockdale;   Prin- 


cess, sold  to  George  Ellis  by  E.  S.  Sutter; 
Kingston — Majestic,  sold  to  Merle  Warden 
by  F,  E.  Warden ;  Maywood — Elms,  sold 
to  E.  V.  Buchanan  by  A.  P.  Sharon; 
Milan — Hammond,  sold  to  Wm.  M.  Wood 
by  V.  C.  Rose ;  Richmond — Gayety,  sold 
to  J.  B.  McClellan  by  F.  C.  Bingham; 
South  Gifford — Palace,  sold  to  to  J.  H. 
Montgomery  by  G.  H.  Roberts;  Trenton — 
Hubbell,  sold  to  H.  B.  Cushman  by  Tri- 
angle Amuse.  Co.;  Royal,  sold  to  H.  B. 
Cushman   by    M.    W.    Hubell. 

Closings 

Blackwater — Princess  ;  Clarksville — Opera 

House ;  Frederickstown — Palace  ;  Goodman 
— lElectric  ;  Lillboume — Rex  ;  Lucerne — 
Community  ;  Piedmont — Princess  ;  Portage- 
ville — 'Lyric  ;  Ravenna — Community  ;  St. 
Joseph — Star ;  Steelville — Gem  ;  White 
Oak— The    White    Oak. 

MONTANA 
Changes  in  Ownership 

Belgrade — Community,  sold  to  Martin  Law- 
rence by  Fred  Hutchinson  ;  Grass  Range — 
Grand,  sold  to  Jess  Morgan  by  W.  E. 
Brassey ;  Ingootiar — Star,  sold  to  J.  M. 
Miller  by  Henry  Harbicht ;  Terry — Rialto, 
sold  to  George  Kahn  by  Rex  Flint ;  Troy 
—(Princess,  sold  to  B.  T.  Metter  by  W.  F. 
Keintz ;  Winifred — The  Winifred,  sold  to 
A.  W.  Harris  by  Paul  Sudan ;  Worden — 
Project,  sold  to  Seward  Orton  by  Delano 
&  Hoefert. 

NEBRASKA 
New   Theaters 
Ulysses — The  Ulysses;   Wynot — Community. 

Openings 

Henry — Henry    Amusement    Co. 

Changes  in  Ownership 

Gothanburg — Lake,  sold  to  G.  W.  Morgan ; 
Holbrook — Lyric,  sold  to  R.  A.  Davis  by 
Theo.  Sparks;  Lyman — Ideal,  sold  to  J. 
F.  Morgan  by  G.  A.  Parberry ;  Morrill— 
Ideal,  sold  to  L.  E.  Stearns  by  G.  A. 
Parberry ;  Osmond — Star,  sold  to  Victor 
Gross ;  Reynolds — Movie,  sold  to  Matt 
Biggins ;  Sterling — Isis,  sold  to  F.  W. 
Honey ;  Ulysses — -Jean,  sold  to  E.  H. 
Dosek   by    W.    S.    Olexa. 

Closings 

Arnold — Isis ;  Cortland — The  Cortland  ;  Crab 
Orchard — ^Crystal ;  Gandy — ^Ruby  ;  Giltner 
— Capitol;  Gothenburg — Lake;  Haigler — 
Electric;  Holstein — Moon;  Hubbard — 
Pastime ;  Omaha — Garden  ;  Potter — Sefang  ; 
Ulysses — Jean;  Walthill — ^Swan  ;  Wymore 
— Lyric. 

NEW    JERSEY 
New   Theaters 

Fords — The   Fords. 

Openings 

Cleraenton — The  Clementon;  Hammonton — 
Rivoli. 

Changes  in  Ownership 

Laurel  Springs — Laurel,  sold  to  Laurel 
Springs  Improvement  Co.  by  East  Coast 
Theaters ;  Linden — The  Linden ;  Lyndhurst 
— 'Star,  sold  to  R.  Mustardo  by  Standard 
Theaters   Inc. 

Closings 

Bayonne — Opera  House  and  Strand ;  Belle- 
ville— Alpha  ;  Bound  Brook — Palace  ;  Cle- 
menton— Palm  Garden;  Clifton— The  Clif- 
ton ;  Cranford — -The  Cranford ;  Dover 
Plains — ^Herberts  Hall;  East  Orange — 
Brighton;  Lyceum  and  Oxford;  Elizabeth 
— 'Victory  ;  Hackensack — Eureka  ;  Haddon- 
field — Colonial ;  Hammonton — Eagle  ;  Ho- 
boken — City  ;  Irvington — City  ;  Jersey  City 
— Liberty  and  Lyric ;  Lodi  Township — 
Regal;  Morristown — Palace;  Newark — 
Clinton  Square,  New  Amsterdam,  Olympia 
and  Warren  Square  ;Ocean  Grove— Strand  ; 
Orange— Bijou  ;  Passaic — Playhouse;  Pat- 
ersom — Lyceum  ;  iSomers  Point — Seaside ; 
Tenafly— The  Tenafly  ;  Veroma — The  Ver- 
ona ;  Orange — Royal ;  Westfield  —  Play- 
house;— Woodcliflte — The     Woodcliffe. 


if 
J.: 


McClain  at  Albia,  la. 

Albia,  la. — Milford  McClain  of 
Newton,  has  taken  over  management 
of  the  King,  operated  by  the  Com- 
monwealth chain,  which  Harry  Wein- 
berg  heads. 


Goodale  Gets  Charlotte  Office 

Atlanta- — George  G.  Goodale  now 
is  at  Charlotte,  N.  C,  as  office  man- 
ager of  the  Arthur  C.  Bromberg  At- 
tractions branch.  He  was  with  En- 
terprise   here    for    ten    years. 


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PRAISE  TROM  CAESAR 
IS  PRAISE  INDEED 


'pHE  FILM  DAILY  YEAR  BOOK  for  1928  is 
the  tenth  edition  of  this  recognized  standard  au- 
thority. As  well  try  to  imagiae  the  picture  business 
without  pictures,  as  to  imagine  it  without  this  exceed- 
ingly valuable  work. 

The  1928  edition  is,  as  have  been  its  predecessors, 
an  indispensable  reference  volume.  Our  hearty  con- 
gratulations go  again  to  our  contemporary. 


EDITORIAL  IN 

MOTION  PICTURE  NEWS 

FEB.  11th,  1928 


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THE 


■JX0^ 


DAILV 


Thursday,  February  16, 


11  Circuits  Seen  Ready  to  Act  Soo^ 


N.  Y.  Independents 
Plan  Buying  Go-op. 

{Continued   from   Page    1) 

made  by  Sapiro,  whose  legal  and  or- 
ganizing reputation  came  into  na- 
tional prominence  through  his  libel 
suit  against  Henry  Ford  some  months 
ago,  was  that  the  combined  annual 
buying  power  of  charter  members 
would  total  at  least  $2,500,000  per 
year.  The  11  chains  now  parties  to 
the  plan  buy  over  |3,000,000  worth  of 
film    per   year. 

Mass  Meeting  Saturday 

Sponsors  are  so  certain  of  consum- 
mation of  the  deal  that  arrangements 
have  been  made  for  a  general  meet- 
ing at  the  Plaza  on  Saturday  at  which 
time  Sapiro  will  meet  the  group  be- 
hind the  plan  and  potential  members. 

No  fight  with  producer-distributor 
circuits  in  the  New  York  territory 
is  contemplated.  Behind  the  move, 
which  has  been  the  subject  of  a  num- 
ber of  serious  conferences  is  the  de- 
sire of  the  independent  theater  owner 
to  improve  his  business.  It  is  main- 
tained that,  while  profits  are  being 
made,  the  general  tendency  of  theater 
business   today   is   downward. 

Contributing  Causes 

The  independent  group  ascribes  the 
condition  to  several  causes.  Perhaps, 
the  most  important  is  overbuilding. 
"Bootleg"  theaters  are  continuing  to 
spring  up  all  over  the  city.  In  many 
zones,  which  independents  assert  are 
now  properly  theatered,  building 
operators  with  sharpshooting  proclivi- 
ties are  erecting  houses  solely  to  seek 
to  force  a  sale  to  the  established  ex- 
hibitor of  the  zone.  Several  ex-the- 
ater operators,  thoroughly  familiar 
with  the  exhibition  conditions,  are 
included   as   the   worst  offenders. 

This  recklessness  in  construction  is 
one  evil  which  organizers  of  M.P.  Ex- 
hibitors' Ass'n.,  hope  to  eliminate. 
For  instance,  by-laws  of  the  new 
organization  will  provide  that  no 
member  will  acquire  or  build  a  the- 
ater in  any  zone  for  a  period  of  three 
years  unless  the  board  of  18  directors 
of  the  M.P.E.A.  passes  on  the  trans- 
action. It  is  felt  that  this  will  prove 
sufficient  deterrent  to  the  "bootleg" 
builder  and  while,  it  is  admitted  that 
this  may  not  prove  sufficiently  strong 
to  stamp  out  the  evil,  it  is  believed 
an  understanding  can  be  reached  with 
the  affiliated  circuits  to  the  end  that 
overbuilding  which  hurts  all  theater 
owners,  regardless  of  ownership,  can 
be    eliminated. 

Would    End    Practice 

Second  primary  reason  for  forma- 
tion of  the  new  co-operative,  is  the 
alleged  practice  of  "playing  a  picture 
to  death,"  downtown,  so  that  by  the 
time  the  neighborhood  run  is  reached, 
the  picture  has  lost  the  major  portion 
of  its  drawing  power. 

Facilitation  of  new  financing  for 
members,  in  their  expansion  pro- 
grams, is  a  third  major  purpose  of 
the  organization.  Exhibitors  claim 
they  have  difficulty  in  obtaining 
loans,  because  they  have  no  assurance 


of  a  consistent  supply  of  quality 
product,  due  to  the  competition,  or 
threatened  competition  of  affiliated 
circuits. 

Disturbed  by  Overbuilding 

Sapiro  believes  that,  when  the  M.- 
P.E.A. begins  to  function  its  buying 
power  will  assure  its  exhibitor  mem- 
bers a  source  of  pictures  which  can 
be  depended  upon  from  year  to  year, 
making  financing  considerably  easier. 

Insofar  as  the  overbuilding  situa- 
tions is  concerned,  the  independents 
realize  that  there  is  no  relief  through 
legislative  channels,  but  that  the  ad- 
justment will  have  to  be  made  within 
the  trade.  Several  of  the  advocates 
of  the  plan  are  prone  to  believe  that 
the  affiliated  circuits  will  finally  con- 
sent to  cooperate.  They  also  feel  that 
distributors  will  help  generally,  basing 
this  opinion  on  the  fact  that  ex- 
changes lose  business  rather  than 
otherwise  when  a  zone  is  overcrowded 
with  theaters,  thus  making  it  impossi- 
ble for  any  one  exhibitors  in  that 
section  to  pay  high  prices  for  pictures 
since  keen  competition  makes  it  im- 
possible for  any  one  operator  to  show 
real    profits. 

Line-up  of  Circuits 

The  11  circuits  which  have  been 
considering  the  move  are  declared  to 
control  95  per  cent  of  the  theaters  in 
their  respective  zones.  Those  inter- 
ested include: 

Harry  and  Billy  Brandt  and  Rach- 
mil  and  Rinzler  in  Brooklyn  and  East 
New  York;  Joelson  and  Suchman, 
Lawrence  Bolognino  and  Grob  and 
Knobel  in  the  Bronx;  Mayer  and 
Schneider,  Charles  Steiner  and  Leo 
Brecher  in  the  East  Side  and  Harlem; 
Hamburger  and  Springer  and  Leo 
Brecher  in  the  Broadway  district 
(above  72nd  St);  Henry  Siegel,  Small 
&  Strausberg  and  the  Brandts  in 
Brooklyn;  and  Arthur  Hirsch  in  the 
Bronx.  The  latter  is  chairman 
of  the  board  of  directors  of  the  T.O. 
C.C. 

The  M.P.E.A.  will  insist  upon  a 
binding  agreement  from  all  members. 
Not  only  would  each  chain  take  stock 
membership  therein,  but  each  chain 
would  vest  in  the  M.P.E.A.  power  of 
attorney  to  act  along  agreed  lines, 
such  as  have  been  previously  outlined. 
Each  member  will  sign  a  three  year 
contract  which  is  the  length  of  service 
to  which  Sapiro  will  commit  himself. 
Sapiro  will  be  president  and  chairman 
ex-officio  of  all  committees.  He  will 
sit  in  on  all  matters  and  give  his 
personal  attention  to  every  problem. 
If  the  contract  is  signed  today  the  or- 
ganization for  which  membership 
papers  have  been  prepared,  will  begin 
functionmg  Monday. 

18  on  Directorate 

Direct  decisions  will  be  made  by  a 
board  of  18  directors,  divided  as  fol- 
lows: Six,  representing  circuits  of 
eight  theaters  or  more;  six,  represent- 
ing circuits  of  three  to  eight  theaters; 
six  representing  exhibitors  with  hold- 
ings of  one  or  two  theaters. 

There  also  will  be  a  functioning 
committee  of  four  to  work  with 
Sapiro.  There  will  be  no  "pulling  out" 
for  members  who  sign  on  the  dotted 


line.  An  indication  of  how  carefully 
the  plan  has  been  developed  may  be 
gleaned  from  the  fact  that  final  de 
cision  has  been  delayed  because  five 
circuit  operators  had  to  refer  the  plan 
to  their  own  board  of  directors  from 
whom  the  circuit  head  must  secure 
approval  before  Sapiro  will  consent  to 
head  the  association. 


Threatens  To  Restore 
Ontario  Amusement  Tax 

Toronto — Threat  to  restore  the 
amusement  tax  on  theaters  was  made 
by  Premiere  Ferguson  prior  to  the 
opening  of  the  legislature,  because  he 
had  been  advised  exhibitors  of  the 
province  have  not  passed  the  reduc- 
tion in  tax  to  theater  patrons,  he 
claimed,  but  were  charging  the  old 
scale  of  prices.  The  matter  was  for- 
mally brought  to  Ferguson's  atten- 
tion by  a  deputation  representing  12 
prominent  women's  organizations  of 
the  province. 

The  delegation  also  asked  appoint- 
ment of  women  inspectors  for  On- 
tario theaters  for  enforcement  of  the 
juvenile  law,  claiming  male  inspec- 
tors did  not  enforce  the  regulations 
governing  children  under  16  years  of 
age. 

Goldburg  Reorganizing 
First  Division  Pictures 

Jesse  J.  Goldburg,  of  First  Division 
Pictures,  has  arrived  from  the  Coast 
for  the  reorganization  of  his  com- 
pany and  to  arrange  for  an  affilia- 
tion with  a  production  company  with 
the  object  of  covering  both  produc- 
ing and  distribution  of  the  company's 
product.  Plans  are  being  made  to 
produce  18  feature  productions  for 
1928-29.  Goldburg  stjjes  he  expects 
to  be  in  a  position  within  a  week  to 
announce  the  name  of  the  producing 
organization  with  which  he  is  ne- 
gotiating. He  has  bought  out  Jack 
Lustberg,  former  secretary  in  charge 
of  the  eastern  division  of  the  com- 
pany. 


Baltimore  Clergy  Called 
Divided  on  "Blue"  Fight 

Baltimore — Opinion  of  the  clergy 
here  is  divided  on  the  subject  of  Sun- 
day shows,  which  is  causing  a  fight 
here.  A  rally  was  held  recently 
when  the  pro  and  con  of  the  subject 
was  discussed.  Meanwhile,  John  G 
Callan  and  Charles  F.  Mules,  presi- 
dent and  vice  president  of  the  Re- 
ligious Liberty  League,  are  awaiting 
trial  on  a  charge  of  violating  the 
"blue"  law,  for  presenting  a  show 
last  Sunday.  They  were  indicted  by 
the  grand  jury,  which  previously  hac' 
refused  to  return  a  bill  against  ,    ^m 


Boothby    Back    from    Abrof 

W.  C.  Boothby,  First  N; 
comptroller,  has  returned  to 
York  from   Europe. 


na 

'W 


Reopen  Royal,  Friscc 

San    Francisco — The    Rov^l 
and  California  Sts.,  has  rei 
ter    improvements    costing 


I 


Row  on  at  Rochester  0' 
Saturday  Midnight  Sl| 

Rochester,  N.  Y. — Local  sh(rt 
are  at  odds  following  action  ci; 
Rochester  Theatrical  Managers',' 
in  demanding  the  Rochester  ca' 
its  scheduled  11:30  showing  S 
day  of  "The  Gaucho." 

William    A.    Caliban,    of  the.,'L 
man    staff,    president    of   the  aSiP 
tion,    called    up    other    —'embersM 
carried    their    compla         of   thl* 
leged    Sunday    law    violation  t(; 
police.       A.     A.     Fenyvessy,    g( 
manager  of  the  Rochester,  only,] 
ter  member  of  the  association, 
drew    the  -midnight    show 
he'll  resign  from  the  associatfeil 

The  show  would  have  lasted 
shortly  after  miv^night,  Fen)i 
claimed,  but  said  New  York  thi 
have  shows  of  this  kind  weeklv 
Eastman  now  changes  its  bill 
days,  but  the  show  is  over  11: 

The  Rochest'  '  seats  4,500  ar 
first    runs    on  ''-'^d    Artists  i 

here.      The    F         ,an    has   a  si, 
smaller  capac  Fay's  theatejl'* 

discontinue     independent     vani 
after    this    w^k,    on    account 
close    comp      aon.       The    Roc? 
has    Pantag  s   vaudeville. 


Censor  Board  Is  Nam. 
by  Everett,  Mass.,  M 

Evere  ,  Mass. — Mayor  J.  A, 
has  appointed  a  new  board  ( 
sors,  three  women  and  two  me 
take  office  Mar.  5.  The  board 
subject  to  confirmation  by  tl 
council.  There  are  but  three  t 
in   the   city. 


Plan   Coleman,   Texas,   Ho 

Coleman,  Tex. — The   Howell 
be  constructed  on  West  Pecarl 


YOU'LL  USE 
EVERY  DAI 


NEWSPAPER 
rFILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


XLIII    No.  41 


Friday,  February  17,  1928 


Price  5  Cents 


Pathe 

/"^L    ;an  now  put  the  skids 

Imder  the  rumor  market  as 

t         cerns   Pathe-     Those 

hav^    the    welfare    of    this 

■r  company  closest  at  heart 

!  iprooted  the  tree,  taken  an 

1  ical    squint    at    the    roots 

re  now  replanting  in  more 

ground. 

reorganization  at  Pathe  is 
completed.  The  famous 
r,  familia-  right  around 
irld,  w' '  ntinue  to  crow 
IS  loudly  i^  ever  before. 
Id  bird  will  keep  right  on 
ng — innuei  -s,  whisper- 
nd  guarded  ciMnment  not- 
anding. 

Happy  Day 

stments?      Certaini_  .      Change 
cy?      If    necessary,    why    not? 
\'   can   afford   to    stop   for   any 
of  time  in  this  business.  Con- 
change    almost    over     night, 
ogressive  company  is   the  one 
:cognizes    facts    and    revamps 
nization  to  meet  them.  Pathe's 
of  strategy,  seeing  the  wisdom 
nil  a  course,  is  putting  the  plan 
actice. 

company's  friends  everywhere 
1  glad  to  learn,  as  we  are,  that 
the  banner  will  carry  on.  The 
ion  rests  on  a  substantial 
ion  of  real  accomplishment, 
need  be  no  misgivings  over 
ure. 

[8%  in  Three  Years 

|e  years  ago  foreign  revenue 
per  cent  of  the  world's  gross. 
it  is  40  per  cent.     Figures  by 

Fl^  M.  Loew,  who  handles  M- 
W  overseas  business  and  handles 
ai;  ty  well.  ^y 

nlalbering     steacmy     upward,     no 
'roof  is  necessary  that  America 
ler   foreign    markets    in    order 
duct     a     successful     business, 
e,  should  the   need  for  main- 
friendly   foreign    relations    be 


LEGALITY  OF  BROOKHART  BILL  IS 
AHACKED  BY  C.C.PETTIJOHN 


nn  wn  itiffi  is 

EffiOEII  NEXI  WEEK 


Paris  (By  Cable)— Quota  of  9  to  1 
is  to  be  established  by  government 
decree  next  week,  with  the  council  of 
ministers  meeting  tomorrow  to  act 
on  the  proposal  which  was  voted  48 
to  1  by  the  Herriot  Cinema  Com- 
mission. The  quota  is  to  become  ef- 
fective some  time  within  the  next  six 
months.  A  commission  of  25  mem 
bers  is  to  be  established. 

Favored  treatment  is  to  be  given 
nations  showing  the  most  French 
-  films,  in  what  is  declared  a  thinlv 
veiled  coercion  attempt.  The  quota 
is  expected  to  reduce  American  im- 
portations from  25  to  30  per  cent. 


iSP 


t.  If  the  industry  recognizes 
>d  it  is  unbelievable  to  think 
se — its  policies  are  strange  in 


KAN>( 


WORLD  HLM  "ANGLE"  IS 
STRESSED  ATM-CM  MEET 


Internationalization  of  pictures, 
comedy  production,  theater  operation 
and  exploitation  were  leading  sub- 
jects discussed  yesterday  at  second 
day  sessions  of  M-G-M  in  interna- 
tional convention,  being  presided  over 
by  Arthur  Loew. 

J.  Robert  Rubin,  vice  president  and 
counsel,  stressed  the  work  being  done 
to  make  pictures  appeal  to  all  nation- 
alities, without  giving  offense  to  any, 
while  Fred  Quimby  outlined  comedy 
(.Continued    on    Page    2) 


REAUGNMENT  OF  PATHE 
SALES  FORCE  CONPLETID 


Realignment  of  the  Pathe  sales 
force,  effective  Feb.  20,  has  been  com- 
pleted by  Phil  Reisman,  general  sales 
manager.  Under  the  realignment, 
Harry  Scott  continues  as  short  sub- 
ject sales  manager,  with  Les  Weir, 
Stanley  Jacques  and  Dan  Michalove. 
as  Western,  Middle  West  and  South- 
ern   division    managers    respectively. 

Branches  affected  by  changes  and  their  new 
managers  are:  Albany,  C.  J.  Stombaiigh; 
Boston,  R.  C.  Cropper;  New  Haven,  L.  J. 
Hacking;  New  York,  W.  E.  Raynor,  with 
Robert  Wolff  as  sales  manager;  Philadelphia, 
W.  G.  Humphries;  Washington,  R.  C.  Robin; 
Atlanta,  W.  W.  Anderson;  Charlotte,  E.  L. 
McShane;  Dallas,  E.  C.  Leeves;  New  Or- 
leans,   Guy    C.    Brown. 

Buffalo,  Oscar  Hanson;  Cincinnati,  J.  A. 
(.Continued  on  Page  2) 


T-S 


TEST  ON  ADVERTISING 


Tiffany-Stahl  branches  throughout 
the  nation  now  are  testing  the  value 
of  various  advertising  media,  in  the 
organization's  expansion  program. 
Newspaper,  magazine,  billboards,  di- 
rect mail  and  car  cards  are  being 
tried  in  the  campaign. 

The  medium  proving  most  effective 
will  be  used  generally,  but  the  others 
will  not  be  discarded  for  M.  H.  Hoff- 
man, vice  president,  is  convinced  that 
different  forms  of  advertising  prove 
most  effective  in  different  situations. 


Sapiro  to  Outline  Co-op  Plan  at 
Meeting  Scheduled  To-morrow 


World's  Radio  Audience 
Estimated  at  90,000,000 

,  Milwaukee — Ninety  million  persons 

t    ,e.  in  on  radio  programs  broadcast 

57    countries,    it    is    estimated    by 

^  >nd  P.  Geddes,  executive  vice  presi- 

c'     '    of    the     Radio     Manufacturers' 

^n,  in  a  statement  to  the  National 

^rated  Radio  Trade  Ass'n  in  con- 

n  here.     More  than  $20,000,000 

^sted    in    broadcasting    stations 

iis   country,    with   gross   business 

t'iC "  industry    last    year    totaling 

'y ''"J-K  r\i\r\ 


,000. 


Unaffiliated  theater  owners  of  New 
York  tomorrow  will  attend  a  meeting 
at  the  Plaza  to  hear  outlined  the  plan 
for  the  exhibitor  co-operative,  which 
is  beng  formed,  with  Aaron  Sapiro 
as  its  head.  Every  unaffiliated  ex- 
hibitor of  the  zone  has  been  invited 
to  attend. 

Meeting  yesterday,  11  circuits  put 
over  until  tomorrow  the  signing  of 
papers,  which  will  start  the  organi- 
zation functioning  as  M.  P.  Exhibi- 
tors' Ass'n.,  Inc.  This  was  due  to 
the  fact  that  the  circuits  which  al- 
iContinued    on    Page    2) 


Measure  Denies  'Absolute' 

Right  to  Pick  Customers, 

He  Contends 


Complete  text  of  Charles  C. 
Pettijohn's  memorandum  at- 
tacking the  Brookhart  bill  will 
be  published  in  the  Sunday 
issue  of  THE  FILM  DAILY. 
Space  restrictions  crowd  the 
text  out  of  today's  edition. 


Chief  legal  objection  to  the  Brook- 
hart  bill  is  that  its  effect  would  be  to 
deprive  producers  and  distributors  "of 
their  absolute  right  to  choose  their 
own  customers,"  states  a  memoran- 
dum attacking  the  measure  prepared 
by  C.  C.  Pettijohn,  counsel  of  the 
Hays   organization. 

This  right,  Pettijohn  contends,  has 
been  upheld  by  the  courts,  and  he 
cites  a  number  of  decisions  to  back 
his  contention.  He  also  calls  atten- 
tion to  the  practice  of  choosing  a 
"show  window"  for  playing  of  prod- 
uct in  a  particular  zone,  stating  that 
location,  price  of  admission,  manner 
of  presentation,  general  reputation,  etc. 
are  important  factors  to  be  consid- 
ered, equally,  if  not  more  important 
than  the  rental  paid  by  the  theater. 
The  effect  of  the  Brookhart  bill,  he 
claims,  would  be  to  ignore  these  con- 
siderations and  make  the  rental  price 
the  one  controlling  feature. 

Pettijohn  attacks  use  of  the  term 
copyright,  as  designed  to  overcome 
the  court  decisions  on  right  of  choicw; 
of  a  customer,  as  in  other  industries. 


,U.  S.  Control  Not  Needed 
In  Industry,  Hearst  Says 

Federal  regulation  of  the  film  in- 
dustry is  not  needed,  states  an  editor- 
ial being  published  in  the  Hearst 
newspapers,  attacking  the  Brookhart 
bill. 


3  Stanley  Houses  Seating 
5,000  to  be  Opened  Soon 

Within  two  weeks  the  Stanley  Co.  | 

of    America    will    open    three    5,000-  \ 

seat    houses.      Thursday   the    Stanley  ' 

at  Jersey   City  will  begin  operations,  j 

Mar.  17  a  theater  at  Newark  will  be  j 

opened  and  on   Mar.  27,  a  house  at  ! 

Pittsburgh,  incorporated  in  a  $7,000,-  ; 

000   office    building,    will    be    opened.  I 

All    three    houses    will    play    pictures  I 
and  presentations. 

Stanlev   has   acquired   the    Roxy   at 
Maple  Shade,  N.  J.,  seating  800. 


Friday,  February  17,  1928 


Vol.  XLIII  H8.41     Friday,  Feb.  17. 1928     Price  5  Cents 


JOHN  N.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk  Inc  J.  W.  Alicoate,  President  and 
Publisher:  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York  N.  Y.  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00,  one  year;  6  months,  $5.00;  3  months 
$3  00  Foreign,  $15.00.  Subscribers  should 
remit'  with  order.  Address  all  communica- 
lon  t*  THE  FILM  DAILY.  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California— Harvey 
E.  Gausman,  Ambassador  Hotel:  Phone. 
Drexel  7000  and  Washington  9794  London- 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I-  f^r- 
lin— Lichtbildbuehne,    Fnedrichstrasse,    225. 


Realignment  of  Pathe 
Sales  Force  Completed 

(Continued  from  Page  1) 
Harris;  Cleveland,  O.  J.  Rul)y;  Indianapolis, 
Oscar  Bloom;  Pittsburgh,  Robert  Mochrie, 
Chicago,  H.  S.  Lorch,  with  Harry  Graham  as 
sales  manager;  Detroit,  Henry  Zapp;  Mil- 
waukee, J.  H.  Maclntyre;  Des  Moines  A. 
Levy;  Kansas  City,  E.  S.  Alsmith,  Mem- 
phis, L.  T.  Duncan;  Oklahoma  City,  Albert 
Danke;  St.  Louis.  C.  D.  Hill;^  Denver,  A  O. 
Edwards;  Los  Angeles,  J.  b.  Stout;  Port- 
land, H.  L.  Percy;  Salt  Lake  City,  A  J. 
O'Keefe;  San  Francisco,  M.  E.  Cory;  Seattle, 
L.    A.    Samuelson. 


U.  S.  to  Seize  Fight  Films 
If  Shown  in  Virginia 

Richmond — Prizefight  films  will  be 
promptly  seized  by  the  Federal  au- 
thorities if  attempts  are  made  to  show 
them  in  this  state,  according  to  Cal- 
lom  B.  Jones,  assistant  U.  S.  attor- 
ney of  this  district,  who  commented 
today  on  the  opinion  handed  down 
yesterday  afternoon  by  Judge  E.  W. 
Hudgins  in  the  City  (Circuit  Court 
of  Richmond,  granting  authority  to 
J.  R.  Seeman,  of  New  York,  to  ex- 
hibit the  Tunney-Dempsey  bout  pic- 
tures  in   Virginia. 

Jones  said,  after  being  advised  of 
the  decision,  that  the  attorney-general 
had  directed  the  pictures  be  seized 
wherever  shown  and  that  persons 
showing  them  be  taken  into  custody. 

Wants  Ban  on  All  but 
Noted  Foreign  Musicians 

Exclusion  of  foreign  musicians,  ex- 
cept noted  artists,  from  the  United 
States,  so  far  as  those  in  excess  of 
the  quota  are  concerned,  is  requested 
by  the  American  Federation  of  Musi- 
cians in  a  second  request  to  the  Dept. 
of  Labor.  The  department  proposed 
that  musicians  be  required  to  make 
known  their  itinerary  and  the  length 
of  time  they  intend  to  remain  in  the 
country.  This  is  unsatisfactory  to  the 
federation  which  wants  ordinary 
musicians  classed  as  laborers  in  the 
field  of  music,  contending  restrictory 
action  is  needed  to  protect  American 
musicians,  who  are  declared  in  "dan- 
ger of  losing  their  jobs." 


And  That's  That 


By  PHIL  M.  DALY 


A  REAL  booster  for  independents 
is  Milton  Simon,  who  heads  the 
newly-formed  Raleigh  Pictures  or- 
ganization, and  has  brought  to  New 
York  the  company's  initial  picture, 
"Into  the   Night." 


Paul  Terry,  creator  of  Aesop's 
Fables,  is  to  give  the  lowdoivn  on 
his  animated  cartoon  characters 
over  WEAF,  New  York,  today,  with 
Don.  Hancock  doing  the  interview- 
ing  act. 


S.  111.  Exhibitors  Fear 
Another  Mine  ShutdoiBi 

St.  Louis — Although  additional  | 
forts  toward  peace  are  to  be  man^ 
another  suspension  of  coal  ininin: 
in  southern  Illinois  is  expected  Apn 
1,  presaging  continued  "hard  sledding' 
for  exhibitors  of  the  district.  Pcac 
negotiations  recently  failed  at  Cbi, 
cago. 


New  Cleveland  House  Opened 

Cleveland — The  Moreland,  1,60' ' 
seat  house  has  been  opened  by  tjL, 
Universal-Variety  chain.  Williir 
Michalson    is    manager. 


Emphasis  on  the  popularity  of 
Tiffany-Stahl's  "Wild  Geese"  was 
placed  when  Mark  Goldman,  Cleve- 
land branch  manager,  made  a 
futile  canvass  of  16  exchanges  try- 
ing to  borrow  a  print  for  an  Apri- 
run. 


Mrs.  Veidt  Arriving  ' 

Mrs.    Conrad    Veidt    and    daugb 
arrive    in    New    York    Feb.    20  fn^ 
Germanv. 


"Wedding  March"  Opens  Next  Month 

Cut  to  12  reels,  Eric  Von  Stroheim's 
"The  Wedding  March,"  which  has 
been  in  production  for  more  than  two 
years,  is  to  have  its  premiere  next 
month  at  a  New  York  legitimate 
house,  Paramount  states. 


Fox  to  Carry  Out  Plan 
for  Philadelphia  House 

Philadelphia— An  $8,000,000  house 
is  planned  by  Fox  at  17th  and  Market 
Sts.  The  theater  will  seat  5,000,  be- 
ing the  same  size  as  the  Mastbaum, 
Stanley  house,  which  is  three  blocks 
away. 


Sap 


iro  Will  Outline 
Go-operative  Plan 

{Contuiued    from    Page    1) 

ready  have  signed  the  three  year 
agreement,  or  were  ready  to  do  so 
yesterday,  did  not  represent  the  $2,- 
500,000  minimum  of  annual  buying 
power,  demanded  by  Sapiro,  as  the 
first  condition  under  which  he  will 
head  the  organization.  However, 
sponsors  say  only  formalities  remain 
to  consummation  of  the  deal. 


May  Vote  on  Daylight  Time 

Montreal — The  city  council  is  con- 
sidering advisability  of  holding  a  spe- 
cial referendum  on  the  question  of 
daylight  saving.  Considerable  op- 
position has  developed  locally  against 
the   changing  of  time. 


World  Film  "Angle" 
Is  Stressed  by  M-G-M 

{Continued  from  Page  I) 
production  asking  for  suggestions. 
Major  Edward  Bowes,  managing  di- 
rector of  the  Capitol,  New  York, 
stressed  the  need  for  better  theaters 
in  the  various  countries  represented. 
David  Loew  expressed  appreciation 
of  the  delegates'  work.  H.  F.  Krecke, 
William  Orr,  A.  L.  Kalb,  and  David 
Blum  were  among  other  speakers 
A  minute  of  silent  prayer  was  ob- 
served in  memory  of  the  late  Marcus 
Loew. 


Yammins  to  Rebuild 

Fall  River,  Mass. — Nate  YammiiT; 
starts  work  at  once  on  a  new  ancl 
larger  theater  to  replace  the  burned 
Empire.  Work  will  start  later  on 
a  theater  to  replace  the  Rialto.  Ex- 
cavating is  already  under  way. 


Laemmle  Chauffeur  Dies 

Joe  Kramer,  for  13  years  personal 
chauffeur  of  Carl  Laemmle,  died  yes- 
terday in  New  York  from  cancer.  He 
had  been  ill  several  months. 


A   GOLD   MINEO"' 
INFORMATION 


1000  Pag 
Cloth  Bou 

FREI 

TO 

Film  Ds 

SUBSCRl 

COVI 
EVERYTHll 

goes' 
everywhi 


\ 


Sending  M-G-M  Lion  on 
Personal  Appearance  Tour 

"Young  blood"  of  M-G-M,  exem- 
plified by  Howard  Dietz,  head  of  ad- 
vertising, publicity  and  exploitation, 
is  to  again  assert  itself  with  a  tour  of 
the  nation  by  Leo,  the  M-G-M  hon. 
The  "personal  appearance"  tour  was 
announced  by  Dietz  yesterday.  Re- 
cently, Dietz  secured  unusual  pub- 
licity with  a  non-stop  transcontinen- 
tal flight  with  Leo  featured.  The 
plane  was  wrecked  in  Arizona. 


Albert  Sondern  Dies 

Milwaukee  —  Albert  Sondern,  41, 
manager  of  the  Pabst  Theater  Co., 
which  operates  the  Pabst,  died  at  his 
home  here  recently.  Mr.  Sondern 
came  to  Milwaukee  from  Germany 
as  an  actor  in  the  German  speaking 
company  here.  Subsequently  he  be- 
came director  of  the  company  and 
was  made  manager  of  the  Pabst  com- 
pany  two   years   ago. 


WARNING 

Distribution  rights  in  this  MetropoHtan  territory  are  coii 
trolled  by  COMMONWEALTH  FILM  CORPORATIOl! 
on  each  of  the  following  pictures : 

MAYTIME 

DARING  YEARS 

POISONED  PARADISE 

SHADOWS 

MEDDLING  WOMEN 

WHITE  MAN 

THE  FIRE  PATROL 

THE  AVERAGE  WOMAN 

MOTHERS-IN-LAW 

THE  EARLY  BIRD 

THE  CRACKERJACK 

THE  SPEED  SPOOK 

RESTLESS  WIVES 
Exhibitors  are  warned  not  to  rent  any  of  the  above  pictu 
from  unauthorized  holders  who  have  obtained  prints 


vU-|^  Coa. 


'( 


\\i 


tUHdlin^   Only  Asturtd   Successes 


£T3  New 


reak§  ANOTHBfL 

DIE  THOMPSON" sets  NewRecord  for 

^ieks  run  at  RIVOLI-UNITED  ARTISTS  N.Y. 


/^        ^        ^ 


SRBAKS  ANOTHEIlM/Wh  second  Saturday 
i»i|nday  and  Monday i^ross  BIGOERthan  first^ 


THE 


DAILV 


Friday,  Febr« 


m 


Coast  Wire  Service 


Revising  Free-Lance  Pact 


CONTRACT  COMMITTEE  TO 


Clarification  of  points  declared  to 
be  of  minor  importance  is  to  be  en- 
trusted to  the  contract  committee 
which  drafted  the  uniform  contract 
covering  services  of  free  lance  play- 
ers. After  an  attack  on  the  new  form 
of  agreement,  the  executive  commit- 
tee of  the  Academy  of  M.  P.  Arts 
and  Sciences,  voted  to  refer  the 
contract  back  to  the  committee.  The 
film  division  of  Actor's  Equity  also 
is  interesting  itself  in  clauses  of  the 
contract    under    fire. 

Mix  Injuries  Expected  to 
Postpone  Vaudeville  Tour 

Vaudeville  trip  of  Tom  Mix  is  ex- 
pected to  be  postponed  as  a  result  of 
illness  of  the  star,  who  has  developed 
a  severe  cold,  following  the  accident 
during  filming  of  his  last  picture  for 
Fox.  The  star  suffered  three  frac- 
tured ribs,  a  sprained  wrist  and  in- 
jured leg.  The  mishap  occurred  dur- 
ing filming  of  a  fight  sequence. 

Bedard   Leaves  Swanson  Unit 

Pierre  Bedard  has  resigned  as  pro- 
duction manager  for  Gloria  Swanson. 


Le  Baron*s  Aide 

Louis  Sarecky  has  been 
named  assistant  to  William  Le 
Baron,  F  B  O  production  head. 
He  will  be  in  charge  of  produc- 
tion supervisors.  Tvfo  more 
are  to  be  added  in  April. 


Financial 


Mel  Brown  to  Leave  "U" 
When  Contract  Expires 

Melville  Brown  is  to  leave  Uni- 
versal on  expiration  of  his  present 
contract. 


Sutherland    Joining    M-G-M? 

Eddie  Sutherland  has  resigned  from 
Paramount  and  may  join   M-G-M. 


Polly  Moran  in  Davidson  Comedy 

Polly  Moran  appears  opposite  Max 
Davidson  in  a  new  Hal  Roach  com- 
edy which  Arch  Heath  is  directmg. 
Gene  Morgan  and  Dorothy  Coburn 
are  in  the  cast. 


Heart  Attack  Fatal  to  Plummer 

Lincoln    Plummer,    actor,    is    dead 
from   heart   disease. 


Gibson  Buys  "Points  West" 

Reeves    Eason    will    direct    "Points 
West"   which   Hoot   Gibson   has   pur 
chased.     The  story  is  by  B.  M.  Bow- 
ers. 

La  Rocque  Going  Abroad 

Rod  La  Rocque  is  en  route  to  New 
York  on  a  trip  to  Hungary,  where  he 
will  rejoin  his  wife,  Vilma  Banky. 

Casting  for  "Yellow  Lily" 

Gustave  Von  Seyffertitz,  Jane  Win- 
ton  and  Charles  Puffy  have  been  cast 
in  "The  Yellow  Lily,"  which  Alex- 
ander Korda  will  direct  for  First  Na- 
tional. 


M.  P.  CAPITAL  TO  VOTE  ON 
QUiniNG  FILM  BUSINESS 

Stockholders  of  M.  P.  Capital 
Corp.  are  to  be  asked  at  the  annual 
meeting,  March  7,  to  ratify  decision 
of  President  Frank  R.  Wilson  to 
withdraw  from  financing  of  film  en- 
terprises, so  far  as  specialization  in 
risks  of  the  industry  are  concerned. 
It  is  expected  they  will  vote  to  re- 
strict or  entirely  discontinue  lend- 
ing of  money  to  producers,  and  rec- 
ommend concentration  in  other  lines. 

The  company's  position  recently 
was  outlined  by  Wilson,  who  stated 
that  affiliations  in  the  industry,  which 
result  in  trading  of  playing  time  and 
controlled  situations,  preclude  possi- 
bility of  profit  for  independent  pro- 
ducers. 


Quotations   a 


Fractional  drops  was  the  ordq 
day  in  the  market  yesterday,  practic 
film  issue  being  affected.  Paran 
men  featured  in  the  trading  with  9,1 
marketed. 


Janet  McLeod  Cast 

Janet  McLeod  has  been  cast  for  a 
part  in  the  fifth  of  the  Al  Cooke  pic- 
tures for  FBO  distribution  by  Larry 
Darmour. 


Puffy  in  "Last  Cab" 

Charles  Puffy  has  been  cast  for 
"The  Last  Cab,"  his  own  original, 
which   W.    K.    Howard   will   direct. 


ONE  THOUSAND 
PAGES   OF   INTEREST 


1000  Pages 
Cloth   Bound 


FREE 


TO 


Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


War  Scenes  at  F.  N. 

Seventeen  hundred  and  SO  film 
players  were  drafted  into  service  at 
the  First  National  studio  for  the  war 
scenes  of  "Lilac  Time,"  a  Colleen 
Moore-George  Fitzmaurice  special 
production. 


Capra  Making  "Matinee  Idol" 

Johnnie  Walker  is  co-featured  with 
Bessie  Love  in  "The  Matinee  Idol" 
which  Frank  Capra  is  directing  for 
Columbia  from  adaptation  by  Elmer 
Harris  and  continuity  by  Peter 
Milne. 


Paramount  Stockholders 
Up  23  Per  Cent  In  1927 

Twenty-three  per  cent  increase  in 
the  number  of  common  stockholders 
of  Paramount  was  made  in  the  year 
ending  Dec.  15,  1927,  bringing  the 
total  to  5,010. 

During  the  eight  years  from  1920 
to  1927,  both  inclusive,  the  common 
stock  has  paid  $81.25  a  share  in  cash, 
valuable  rights  and  stock  dividends, 
or  considerably  more  than  the  average 
selling  price  of  the  stock  in  1920, 
which  was  $67.50  a  share.  Last  year 
the  stock  paid  $11.87^  a  share  in 
dividends  and  rights,  figuring  the 
latter  at  their  average  market  price 
and  the  two  per  cent  stock  dividend 
at  par.  Net  earnings  in  1927  showed 
an  increase  over  the  previous  year  of 
more  than  40  per  cent  and  were 
equivalent  to  $12.83  a  share  on  the 
comon   stock. 


High 

•Am.     Seat.    Vtc 

*Ara.    Seat.    Pfd 

*Balaban     &     Katz 

*Bal.    &    Katz    Vtc 

tCon.  Film  Ind...  19^ 
tCon.  Film  Ind.Pfd.  23'4 
Eastman    Kodak     ..165}^ 

*East.    Kodak    Pfd 

*tFilm     Inspection ' 

•First    Nat'l    Pfd 

Fox  Film  "A"...  79yi 
tFox  Theaters  "A".    19 ji 

•Intern'l     Project 

•ttKeiths    6s    46    

Loew's,    Inc 62^ 

ttLoew's,  6s  41ww.l075^ 
ttLoew's,6s41x-war.  10154 

M-G-M    Pfd 26J4 

♦M.    P.    Cap.    Corp 

Pathe  Exchange  .  .  3H 
tPathe  Exch.  "A".  14^ 
ttPathe   Exch.    7s37  68 

Paramount  F-L 115?i 

•Paramount    Pfd 

ttPar.Bway.5Hs51.102 

**Roxy     "A"      " 

**Roxy    Units    

••Roxy  Common  . . 
**Skouras  Bros.  . . 
Stan.  Co.  of  Am.  . 
tTrans-Lux  Pictures 
•♦United  Art.  . . . 
•♦United  Art.  Pfd.  85 
tUniv.     Pictures      .    23 

•Univ.     Pict.     Pfd 

tWarner     Bros 17^8 

Warner    Bros.    "A"  27 H 


Low   CIo 

....    3! 


23 

lesvi  i( 
....  li 


7m 

19 


II 
J 
1 


I 

....  10 

61% 
107H  10 
101      10 

26J4 

nvt  It 

66>/4 

\UM  i: 


16H     11 
25M    21 


•Last  Prices  Quoted  •*Bid  and  All 

tlw 
tCurb  Market  ttBond   Marki 


NOTE:      Balaban    &    KaU    is   listf 
Chicago    Board;    Skouras    on    the 
Stock  Exchange  and  Stanley  in  PI 


Cast  Opposite  Joe  Brown 

Gertrude  Ohnstead  has  been  cast 
opposite  Joseph  E.  Brown  in  "No- 
tices" which  Ralph  Ince  is  directing 
for    FBO. 


Norton  Contract  Extended 

Barrj'    Norton    has    signed    a    long 
term  contract  with  Fox. 


Clara    Bow    Improved 

Clara  Bow  is  reported  resting  eas- 
ily following  an  operation  for  ap- 
pendicitis. 


Income  of  Amer.  Seating 
in  1927,  $938,359  Net 

Net  income  of  American  Seating 
Co.,  in  1927  totaled  $938,359  after 
charges,  depreciation  and  Federal 
taxes,  compared  with  $1,229,383  in 
1926.  The  company  has  declared  quar- 
terly dividend  of  75  cents,  payable 
April  1  to  stock  of  record  Mar.  20. 

Foreign  Business  40  P.  C. 
of  Film  Grosses,  Loew  Says 

Foreign  business  of  the  industry 
represents  40  per  cent  of  the  gross, 
Arthur  Loew,  first  vice  president  of 
M-G-M,  told  delegates  to  the  inter- 
national sales  meeting  now  in  ses- 
sion at  the  Hotel  Astor,  New  York. 
Foreign  revenue  has  been  increasing 
steadily,  he  said,  pointing  out  that 
three  years  ago  it  represented  but  12 
per  cent  of  the  gross. 

Loew's  in  Demand 

Considerable  demand  is  reported 
evidenced  for  stock  of  Loew's,  with 
buying  coming  through  houses  which 
were  identified  with  first  climb  of  the 
stock  several  years  ago.  This  is  de- 
clared due  to  anticipated  increase  of 
earnings   as   a   result   of   expansion. 


EDWARD  B.  SMI 
&C0. 

Members  New  York,  PhilaJil]] 
and  Boston  Stock  Exchanp 


Corporate 
Financing 


Philadelphia     k< 
New  York  B«i 


ANDWEEKLY 
FILk  DIGEST 


Price  25  Cents 


Good  news  travels  fast/ 


When  you  have  an  honest-to-goodness  hit  you  can*t  keep  it  dark 
if  you  try.  By  some  unexplainable  underground  method,  word- 
of-mouth  advertising  travels  like  greased  lightning  until  the  whole 
trade  knows  it  and  wants  what  youVe  got.  And  the  whole 
trade  knows  NOW  that 


Presented  by 

Carl  LaemmU 


Starring 

GEORGE  SIDNEY  and 

J.FARREL  MACDON  ALD 

with 

VERA    GORDON,    Kate    Price 
and  Gertrude  Astor 

A  WILLIAM  BEAUDINE 
PRODUCTION 

•daplallan  and  .coDtinaity   by  Al. 
t  Morjr  raparTlilon  bj  JoMpb  PalaMi 


«» 


faytSj 


is  a  cleanup  everywhere!  At  Skouras*  Ambassador,  St.  Louis; 
at  the  Granada,  San  Francisco;  at  the  Cort,  Wheeling,  W.  Va.; 
at  the  Plaza,  Northampton,  Mass.;  at  the  Cameo,  Pittsburgh;  in 
New  York;  in  Los  Angeles  —  everywhere!  EVERYWHERE! 
This  UNIVERSAL  LONG   RUN  SPECIAL  IS  A  CLEANUP! 


1V( 


rom     every 

Jejtion    of    the 

"Id  expressions 

enthusiastic 

approval 


A  Sensation 

The  1928  Film  Daily  Year^Vook 

Free  to  Film  Daily  Subscribers 


It  has  taken  the 
industry  by  storm 

Bigger  and  Better 
than  ever 


i© 


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^ 
^ 

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The  Film  Daily 

IS  THE  MOST  WIDELY  QUOTED  PUBLICATION 
IN  THE  MOTION  PICTURE  INDUSTRY 

IN  ONE  WEEK 

THE  FOLLOWING  NEWSPAPERS  REPRINTED  ITS  MATE- 
RIAL  AND   GAVE   FULL  CREDIT  TO  THE  FILM   DAILY 


Los  Angeles  Record 

Boulder  Camera 

New  Haven  Register 

Wilmington  Evening  Journal 

Washington  Star 

Chicago  American 

Elgin  News 

Rockford  Daily  Republic 

Springfield  111.  State  Journal 

Urbana  News 

Indianapolis  News 

Indianapolis  Times 

Des  Moines  Register 

Dubuque  Herald 

Ottumwa  Courier 
Augusta  Herald 
Paducah  News-Democrat 
Attleboro  Sun 

Boston  American 

Lynn  Evening  Item 

Springfield  Union 

Detroit  News 

Detroit  Times 

Detroit  Sunday  Times 

Jackson  Clarion-Ledger 

St.  Louis  Times 

Hoboken  Observer 

Newark  Star 

Newark  Star-Eagle 

Jamestown  Daily  Eve.  Journal 

Long  Island  City  Daily  Press 

New  York  Daily  Mirror 

New  York  Daily  News 


New  York  Evening  Graphic 
New  York  Herald-Tribune 
New  York  Sun 
New  York  Telegraph 
New  York  Times 
Syracuse  Herald 
Syracuse  Journal 
Syracuse  Post-Standard 
Utica  Daily  Press 
Asheville  Times 
Greensboro  Daily  News 
Winston-Salem  Sentinel 
Cincinnati  Times-Star 
Columbus  Dispatch 
Dayton  Journal 
Portsmouth  Sunday  Sun 
Toledo  Times 
Philadelphia  Evening  Star 
Philadelphia  Gazette-Democrat 
Philadelphia  Eve.  Public  Ledger 
Philadelphia  Record 
Pittsburgh  Chronicle-Telegraph 
Pittsburgh  Post-Gazette 
Providence  Tribune 
Columbia  Record 
Chattanooga  News 
Memphis  Evening  Appeal 
Fort  Worth  Star  Telegram 
Spokane  Daily  Chronicle 
Tacoma  Times 
Charleston  Daily  Mail 
Wheeling  Telegraph 
Racine  Journal 
Sheboygan  Press 


I 


»i 


Small  Enough  To  Be  iDtimate  —  Big  Enough  To  Be  Independent 


ITHE 

IKEWSPAPER 
FILMDOM 


AHDWEEKLY 
FILH  DIGEST 


,111    No.  42 


Sunday,  February  19,  1928 


Price  25  Cents 


■r 
8 


TO  MAKE  CO-OP 
NATIONAL  IN  SCOPE 


ixliibitors'  Ass'n.  Inc.,  the 
ew  York  cooperative  buy- 
zation  which  Aaron  Sapiro 
o  head,  may  extend  activi- 
ler  cities.  This  is  depend- 
y  on  the  workability  of  the 
monstrated  in  the  metro- 
■a.  Ratification  of  the  plan 
jusiness  at  a  meeting  of 
ew    York   exhibitors   called 

s    of    the    plan    which    em- 

ut    150   unaffiliated   theater 

id  to  control  95  per  cent  of 

Continued    on    page    12) 


Pm  UNED  IIP 
ISI BWHHHT  Bill 


MONOPOLY  THREAT  CHARGE  HIT 
BY  PETTIJOHN  IN  NEW  ATTACK 


lent 


nent   disapproval  of   the   in- 
ough  passage  of  the  Brook- 
would    "give    foreign    gov- 
|a  fine  new  excuse  to  handi- 
can  films  by  discriminatory 
L"    stales    "The    New    York 
I'  in  an  editorial  being  syn- 
Hearst   newspapers. 
is  called  an  "ill-considered 
)ascd   on    ignorance    of    the 
picture       industry,"       which 
pass.   The  editorial  follows: 

n  picture  industry  is  not  ripe  for 
rcgul.Ttion,  as  provided  in  the 
|l!ill  before  the  Senate, 
no  monopoly  and  no  danger  of 
II  the  production,  distribution  or 
if  pictures.  It  is  throughout  a 
)etitive  business,  which  threatens 
.'ith  no  extortions. 

it   is   ;i   fast   developing  business, 
s    to    be    free    of    the    shackles    of 
supervision. 

khart  Bill,  to  meet  alleged  abuses 
e,  prohibits  "block  booking"  and 
ing." 

producers    showing    pictures    first 

n   theaters.      Each   picture   in   each 

be    auctioned    off    to    the    highest 


bi|  directs  the  Federal  Trade  Com 
decide  disputes  as  to  prices,  etc., 
n  eight)   it  forbids  anybody  in  the 

violate    any    regulation    made    by 

Trade  Commission, 
letitive  industry  in  the  United 
ibject  to  any  such  drastic  regrila 
Federal  power.  The  American 
overnment  is  for  government  to 
inds    off    except    in     cases     where 

fails  to  protect  the  public. 

ise  complaint   is   not   made   on   be- 

public,    but    on    behalf    of    certain 
t"    exhibitors. 

ned  that  "block  booking,"  whole- 
5e  of  a  run  of  pictures,  binds  the 
)    buy    inferior    stufif    in    order    to 

hit.  Any  abuse  in  this  direction 
liminated  by  the  industry  itself, 
king"  enables  the  theater  to  plan 
ise  ahead  with  certainty,  and  it 
reases  the  cost  of  selling  films. 
Continued    oh    Page    6) 


EUROPEAN  COMBINE  SEEN 
AGAINST  U.  S.  PICTURES 


Danger  of  a  three-power  combina- 
tion against  American  films  is  seen 
here  following  the  adoption  of  the 
foreign  film  restriction  decree  by  the 
French  government,  with  France, 
Germany  and  Great  Britain  partici- 
pating. Under  this  restrictive  meas- 
ure, American  producers  will  be  com- 
pelled to  purchase  a  large  block  of 
French  films  each  year  if  they  hope 
to  have  their  product  shown  through- 
out France. 

The  commission  empowered  to  ad- 
minister   the    decree    has    been    given 

(Continued    on    Page    12) 


ol 


A.M.P.A.  Starts  Drive 
For  Naked  Truth  Dinner 

With  a  goal  of  700  by  March  1, 
set,  the  A.M.P.A.  is  getting  into  mo- 
tion its  ticket  sale  for  the  "Naked 
Truth  Dinner"  to  be  held  March  31 
at  the  Hotel  Astor,  New  York.  Lou 
Young  is  chairman  of  the  affair  and 
George  Harvey  treasurer.  Tickets 
are    $15    per    couple. 


De  Mille  Closing  ? 

Los  Angeles — Closing  of  the 
De  Mille  studios  around  April 
1,  is  reported  planned.  There  is 
great  activity  at  the  studios  at 
present,  with  a  number  of  the 
company's  important  pictures 
on  the  current  schedule  in 
work. 


Doubt  that  closing  of  the 
De  Mille  studios  is  planned  was 
expressed  yesterday  by  Phil 
Reisman,  head  of  Pathe  dis- 
tribution, who  said  he  nas  re- 
ceived no  notice  that  any  such 
move  was  contemplated. 


Tribute  to  Marcus  Loew  is 
Paid  by  M-G-M  Delegates 

Delegates  attending  the  M-G-M 
international  convention  journeyed  in 
a  body  Friday  to  pay  tribute  at  the 
grave  of  Marcus  Loew.  Tour  of 
Broadway  theaters  was  made  in  the 
afternoon,  and  last  night  they  visited 
Madison  Square  Garden.  Saturday 
(Continued    on    page    12) 


If  True,  Law  Enforcement, 

Not  Brookhart  Bill, 

Is  Needed 


Complete  text  of  the  Petti- 
john  memorandum  attacking 
the  Brookhart  bill  appears  on 
pages  4-5-6. 


If,  as  claimed  bj-  the  Brookhart 
bill,  blind  and  block  booking  and  al- 
liiged  unfair  discrimination  threatens 
to  create  a  monopoly  in  the  industry', 
these  practices  are  matters  which 
should  be  brought  to  the  attention 
of  the  Dept.  of  Jusfice  and  the  Fed- 
eral Trade  Commission  for  prosecu- 
tion under  the  anti-trust  laws  which 
are  "ample  to  correct  any  such  evil," 
C.  C.  Pettijohn,  Hays  organization 
counsel,  says  in  his  memorandum  at- 
tacking the  bill. 

These  allegations,  he  claims,  "are 
nothing  more  than  self-serving  decla- 
rations and  assumptions  made  by  the 
author  of  the  bill  without  any  foun- 
dation   or   justification    fact." 


How  Others  Sell 

HERE  is  a  lesson  in  merchandising  from  which  this  indus- 
try might  learn  something  : 
In  an  effort  to  analyze  the  value  of  different  types  of  ad- 
vertising media,  the  Association  of  National  Advertisers,  through 
Walter  Mann,  its  director  of  research,  asked  members  to  dissect 
and  then  report  back  on  the  agencies  through  which  it  gets  great- 
est results.  One  hundred  and  sixty  members  selling  more  than 
300  products  in  thirty- six  majpr  classifications  have  thus  far  re- 
ported their  1928  selections  as  follows  : 

Number  Percentage 

Trade   papers    1^1  ol.X 

Magazines    125  /cS.l 

Direct    Mail    IH  71.0 

Window  display    88  55.0 

Newspapers    ■  86  53.7 

Outdoor    41  25.6 

Farm   papers    38  -3.8 

Radio 16  10.0 

Scrutinize  these  figures  carefully  for  they  contain  many 
interesting  facts  which  the  advertising  and  merchandising  fra- 
ternity in   the  picture  business  have   apparently  overlooked.      It 

(^Continued    on   page    12) 


"Last  Laugh"  to  Play 

Toronto  as  Ban  Lifts 

With  ban  on  German-made  films 
finally  lifted  in  Ontario,  "The  Last 
Laugh"  opens  Feb.  20  at  Shea's  Hip- 
podrome, Toronto,  Universal   states. 


Sunday  Shows  Lose  Hot 
Fight  at  Mattoon,  111. 

Mattoon,  111. — Sunday  pictures  were 
voted  down  here  at  a  special  election 
by  the  narrow  margin  of  683  votes. 
The  vote  was  comparatively  light,  an 
important  factor  in  the  final  outcome. 
Proponents  of  Sunday  shows  were 
penalized  by  the  fact  that  the  polls 
were  closed  at  five  o'clock  and  the 
customary  hour  allowed  to  workmen 
en  election  day  for  voting  was  den- 
ied them.  Quarter-page  ads  were 
used  in  the  newspaper  every  day  for 
a  week  prior  to  the  election. 


U.  A.  Los  Angeles  House 
Now  Operated  by  Firm 

Los     Angeles — The     Los    Angeles, 
United  Artists  theater,  has  been  with- 
drawn from  West  Coast  management, 
and     will     be     operated     directly     by 
(Continued   on   Page    13) 


THE 


-:xi^. 


DAILV 


Sunday,  February  19 


Vol.  XLIII  No.  42   Sunday.  Feb.  19. 1928    Pri:e  25  Cents 


lOHN  W.  AUCOATE 


Publisher 


Published    daily   except    Saturday   and    holiday? 
at     1650    Broadway,    New    York,    N.    Y.,    and 
copyright    (1928)    hy    Wid's    Films    and    Film 
Folk,     Inc.       J.     W.     Alicoate,     President     and 
Publisher;    Maurice    D.    Kann.    Vice  President 
and   Editor;   Donald   M.   Mersereau,  Trea>=urer 
guBiness     and     Advertising     Manager;     Ralph 
Wilk,    Traveling    Representative.      Entered    a' 
second     class    matter    May    21,     1918,     at    the 
post-office  at  New  York.  N.  Y..  under  the  act 
of     March     3.     1879.       Terms     (Postage     free) 
United    States   outside   of    Greater    New    York 
SIO.OO   one    year;    6   months,   $5.00;    3    months 
i3.00.       Foreign.    $15.00.       Subscribers    should 
remit    with    order.       Address    all    communica 
tions    to    THE    FILM    DAILY,    1650    Broad 
way.    New    York,    N.    Y.      Phone    Circle    4736 
4737-4738-4739.         Cable    address:        Filmday 
New     York.       Hollywood,     California — Harve> 
E.      Gausman,      Ambassador      Hotel:      'Phone 
Drexel   7000  and  Washington  9794.     London- 
Ernest    W.    Frsdnian,    The    Film    Renter,    58 
Great    Marlborough    St..    London,    W.    I.     Ber 
lin — Lichtbildbuehne,     Friedrichstrasse.    225. 


Financial 


Am.    Seat.    Vtc 

♦Am.  Seat.  Pfd... 
*Balaban  &  Katz.. 
*Bal.  &  Katz  Vtc. 
tCon.  Film  Ind. .  . 
tCon.  Film  Ind. Pfd. 
Eastman  Kodak  .  . 
*East.  Kodak  Pfd. 
*tFilm  Inspection  . 
♦First  Natl.  Pfd. 
Fox  Film  "A''.  .  .  . 
tFox  Theaters  "A". 
*Intern'l  Project..  . 
ttKeith's    6s   46.  .  .  . 

Loew's,    Inc 

TtLoew's.  6s  41  WW. 
ttLoew"s,6s41x-war. 
M  GM  Pfd.  . .  .  . 
.\I.  P.  Cap.  Corp.. 
Palhe  Exchange  .  . 
Pathe  Exch.  "A".. 
ttPathe  Exch.  7s37 
Paramount  F-L 
'Paramount   Pfd 


High 

3954 


23'A 

ueva 


Low    Close 


**Roxy  "A" 
**Roxy  Units  . .  . . 
**Roxy  Common  . . 
**Skouras  Bros.  .  . 
Stan.  Co.  of  Am.. 
♦fTransLux.  Pict. . 
♦♦United  Art.  . . . 
♦♦United  Art.  Pfd. 
*tUniv.  Pictures  . 
Univ.  Pict.  Pfd.. 
tWarner  Bros.  .  .  . 
Warner    Bros.    "A" 


79 
191/2 

i66" 

61^ 

107^ 

101 

26>^ 

7 

3^ 
133/i 
66'/^ 

nsn 

102  " 
47 
28 
6!4 
40 
51'/^ 

is" 

85 

98 '4 
UH 

26'A 


3SJ4 


19 

22  M 
165 


7sys 

99  5^ 

58^ 
107'4 
100^. 

26^ 
7 
3 

12'/i 

66 
113^^ 

102  " 
44 
26 

38 
49  M 

14" 
80 

97M 
16H 
24M 


39 

48 

67  M 

73^ 

19H 

22M 

165 

129% 
4J| 

106 
78^ 
195i 
10 

99.^ 
59 

10754 

100% 
26/, 
7 
354 

12/8 

66-4 

113J4 

12m 

102 


4954 
4 


23 

98}^ 
I6/2 
2-4  J4 


Salef 

3,100 


600 
2.000 
2,400 


2.300 
1,000 

■  "4 

7,000 

3 

27 

100 

100 

1,100 

1,700 

10 

17,500 


200 

800 

3.000 


•Last   Prices   Quoted  "Bid  and   Asked    (Over 

the    Counter) 
tCurb   Market  ttBond    Market 


NOTE:  Balaban  &  KaU  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange    and    Stanley    in    Philadelphia 


When  you    think   of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  yearn 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N    Y    C 

Brvjint      in*" 


INDEX 

P.\GE 

HOIV   OTHERS  SELL,  an  Editorial  by  Maurice  Kami 1 

FIXAXCIAL,    by    Charles    F.    Hynes    2 

DEVELOPMENTS   IN    PRESEXTATIONS.    by   Jack    Harro-^'er    3 

PRODUCERS'-DISTRIBUTORS'  BRIEF  ON  BROOKHART  BILL  DE- 
CLARES IT  ILLEGAL.  FULL  TEXT  OF  ARGUMENTS  AS  PRE- 
PARED  BY   CHARLES   C.  PETTUOHN     4-5-6 

FOREIGN   MARKETS,    by   James  'P.    Cunmii-gham    7 

REVTEIVS    OF    NEWEST    RELEASES    8-9 

NEWSPAPER   OPINIONS   ON   CURRENT   PICTURES    9 

HOLLYWOOD  HAPPENINGS.  Coast  Nc-.i's  by  Telegraph   10 

■■A    LITTLE   FROM    LOTS,"    by    Ralph    Wilk    10 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Arthur  W.  Eddy   ...11 
THE   WEEK'S   HEADLINES,   Rc-ne-ju  of  the   Neu-s    \? 


REVIEWS- 


'•A^^  PAGE 

BATTLE     OF     CORONEL     AND  ROSE    MARIE  8 

FALKLAND   ISLANDS    S  cDnD-^r^•A-    ^^^nc „ 

BEYOND    LONDON'S    LIGHTS..  8  ^^ORTIXG    GOODS    8 

BURNING    UP    BROADWAY....   8  THAT'S   MY   DADDY    8 

FOUR    SONS    8  VALLEY  OF  HUNTED  MEN 8 

SHORT     SUBJECTS     9 


Thalbergs,  Frances  Marion  Here 

Irving  Thalberg.  M-G-M  executive, 
and  his  wife,  Norma  Shearer,  arrive 
in  New  York  toda}^  They  sail  for 
Flurope  Tuesday.  Frances  Marion, 
M-G-M  scenario  writer,  accompanied 
the  pair  to  New  York. 


Brenon  to  Make  Another  for  M-G-M 

Herbert  Brenon,  who  returned  to 
New  York  this  week  from  the  Coast, 
after  completing  "Laugh,  Clown, 
Laugh,"  will  make  another  picture 
for  M-G-AL  The  story  has  not  yet 
been   selected. 


Record  Price  for  U.  S.  Rights 
London — Deal  closed  between  In- 
terglobe  and  Arch  Selwyn  under 
terms  of  which  Selwyn  gets  Ameri- 
can rights  to  "Dawn,"  Edith  Cavell 
film  which  is  the  subject  of  contro- 
versy here,  involved  the  largest  price 
ever  paid  for  American  rights,  ac- 
cording to  Milton  Cohen. 


"Last  Moment"  Preview  Slated 

"The  Last  Moment"  will  be  pre- 
viewed Feb.  24  at  the  auditorium  of 
the  Engineering  Society,  New  York, 
under  auspices  of  the  National  Board 
of  Review.  Zakora  Film  Corp.  han- 
dles the  pictures. 


Monsky  Gets  Gotham  Franchise 

Omaha — Mayer  Monsky  of  Liberty 
Films  has  acquired  the  Gotham  fran- 
chise   for   this    territory. 


'^37    6WAY.  NY.  TEL.5580   PENN   I 
Atso  J5.0OO  COSTUMES  TO  RENTr::^^:^^ 


Buys  Glassboro,  N.  J.,  House 

Camden,  N.  J. — I.  Mazer  of  this 
city  has  purchased  the  unfinished 
Delsea  theater  at  Glassboro  for  Roxy 
Amusement  Co. 


Rahn  Heads  Denver  T-S 

S.    B.   Rahn  has  been   named 
ager  of  the  Denver  Tiflfany-Stj 
change,    replacing    George 
whose    health    could    not    stand 
Denver     climate,     necessitating 
transfer  back  to  Los  Angeles,  I 
Smith,    general    sales    manager, 
nounces. 


Ruben   Back   in   N.   Y. 

.A.1    Ruben,    insurance    broker,! 
eturned  to  New  York  from  theC 


A  BOOK  OF 
GREAT  VALUlj 

1000  M 
Cloth  bI 


DUiy^m 


1926 


FRI] 

TO 

FilmD 

SUBSCRl 

COVE 
EVERYD 

GOI 
EVERYV 


H'P'H  J^ 


A     GUIDING    SIGll 

To  Those  Who  Appreciate  Fine  Hotels 


The    Hollywood    Plaza    is    hotel    headquarters    in    Holly-j 
wood,   California. 

When  on  your  next  trip  to  Southern  California,  mak 
this   famous   hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  mos 
centrally  located  for  either  pleasure,  business  or  shoppin, 
in    Los   Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxuriou. 
sleeping  quarter  at  night.  Li-a-Door  B'eds  make  this  pos 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain 
ment  are  but  a  step  away  from  the  door  of  this  famou 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoiri 
this  hotel  now  as  your  headquarters  while  in  Souther 
California. 

The 
HOLLYWOOD  PLAZA  HOTiL 

HOLLYWOOD,  CALIFORNIA 


1 


kJ. 


THE 


»d 


February  19,  1928 


■JXl^^ 


DAILY 


S    )WMANSHIP   ANALYSES    OF 
iSENTATIONS    AT    LEADING 
THEATERS 


Presentations 


A    PRACTICAL    GUIDE    TO    ALL 

EXHIBITORS   IN    BUILDING   UP 

PROGRAMS 


,  By    JACK    HARROW  EH 


\11 


m- 


m 


m 


G 


Ho! 


IL 

UKELOUUT  ISN'T 


iley  of  American  airs  com- 
le  overture  at  the  Capitol, 
I'ith  a  play  of  red,  white  and 
Tits  on  the  orchestra  while  a 
1  of  Lincoln  unfolds  on  the 
"his  fades  out  to  a  flash  of 
t-e  of  Lincoln  with  a  group 
[heir  arms  in  supplication  to 
Incipator  with  the  entire  in- 
fntered  in  an  oval  frame.  The 

launched  its  overture  with 
jars  of   the   national   anthem. 

the    audience    half    rose    to 

It  in  indecisive  manner  when 

licians   launched   into   another 

Thus,    the    bill    got    ofif    to    a 

^t    unfortunate    bit    of    show- 

h  at  the  console  in  "The 
|of  Yesterday  and  Today'" 
ith  the  audience  in  pretty 
mor.  "The  Brook,"  a  col- 
if  shots  probably  edited  by 
ter  staff  was  the  next  num- 
e  incidental  music  to  the 
Iped,  but  the  number  didn't 
click. 

presentation  was  of  variable 
most  of  it  very  mediocre 
ubbed  "The  Fast  Mail"  and 
y  Frank  Cambria,  it  opened 
tion  pictures  showing  differ- 
iums  of  sending  mail  and 
he  introduction  with  a  raised 
and  a  locomotive  headlight 
oving  down  on  the  audience, 
esner,  master  of  ceremonies, 
postman,  distributing  let- 
:he  musicians  comprising  the 
ms  who  occupied  a  full 
t.  A  group  of  Foster  girls — 
steppers — did  two  numbers. 
ame  Roy  Shelton,  dancer; 
Gordon,  of  the  jazz  singing 
a  Roman  gladiator  number 
Foster  girls  which  was  a 
sad  affair;  the  Three  Le 
ery  clever  contortionists,  and 
iddie  Hill,  a  singing-talking 
Han  who  provided  this  re- 
vith  a  very  annoying  five  or 
inutes.  Feature  "Rose-Marie." 


Historical  "Tab"  at  the  Roxy 


With  the  celebration  of  Washing- 
ton's Birthday  as  a  nucleus,  the  Roxy 
will  have  a  historic  pageant  called 
"Tableaux  Americana"  which  is  di- 
vided into  three  episodes.  The  first 
tableau  represents  Washington  at 
Valley  Forge,  a  reproduction  of  the 
famous  painting  of  that  historic 
episode,  in  which  Washington  will  be 
impersonated    by     William     Calhoun. 


The  second  episode,  representing  the 
period  before  the  Civil  War,  is  char- 
acterized by  a  plantation  scene  in 
which  Forbes  Randolph's  Kentucky 
Jubilee  Choir  will  sing  a  group  of 
negro  spirituals.  "Ante  Bellum,"  by 
Paul  L.  Dunbar,  the  blind  negro  poet 
will  be  recited  by  Leslie  Stowe.  The 
closing  episode  is  dedicated  to  Lin- 
coln. George  A.  Billings  portrays 
the  role  of  the  great  Emancipator. 


Of 


HIT 
AT  ROXY 


Itixnrt 


entertJ 
is  lanii 


Holiday    Shows   at   Capitol 

mor  of  the   approaching  holi- 

;re  will  be   five   de   luxe  per- 

es  of   the   stage  revue   at   the 

on    Washington's    Birthday. 

a  new  Mort  Harris  produc- 

'1  be  part  of  the  stage  program 

SoiitliilUding   the    feature    and    in    this 

Ormonde's     Sparkling     Gems 

ear  in  a  novel  dance  routine. 


kti  d 


0 


iube  Wolf  at  Warfield 

Wolf,  the  orchestra  leader,  is 
a  hit  at  the  Warfield,  San 
CO,  duplicating  his  success  at 
ropolitan  in  Los  Angeles.  He 
luled  to  remain  there  twelve 
more. 


Tieing  up  with  Lincoln's  birthday 
the  Roxy,  in  opening  its  stage  bill 
last  week,  presented  a  number  en- 
titled "In  Memoriani,"  which  was  in 
every  respect  a  credit  to  its  pro- 
duction department.  A  backdrop 
showed  the  Lincoln  Memorial  at 
Washington  and  on  a  flight  of  steps 
in  the  foreground,  front  stage,  were 
grouped  Forbes  Randolph's  Kentucky 
Jubilee  Choir,  negro  singers.  They 
sang  "Massa's  in  De  Cold,  Cold 
Ground,"  "I  Am  Coming  Home" 
and  other  fitting  , numbers.  Near 
the  close  of  the  episode  the  backdrop 
was  lighted  in  its  center  to  reveal 
George  A.  Billings  posing  as  Abra- 
ham   Lincoln. 

"A  Study  in  Black  and  White" 
was  the  billing  on  the  second  num- 
ber, which  opened  with  a  large  ink- 
well effect  front  center.  Next  full 
stage  was  used  with  a  background 
done  in  Pierrot  and  Pierrette  fashion. 
Gainbarelli,  Nicholas  Daks  and 
George  Kidden  went  through  a  fan- 
tastic number  and  the  Roxyettes,  at- 
tired in  black  and  white  costumes, 
did  some  Tiller  work  effectively.  Lil- 
lian   La    Tonge    sang. 

The  familiar  nightclub  idea  pro- 
vided the  thought  for  the  final  stage 
'number,  billed  as  "Cabaret."  There 
was  nothing  startlingly  original  about 
the  set,  which  depicted  the  usual  type 
of  club,  with  a  fan-shape  background 
and  gold-colored  drapes.  Frederick 
Fradkin  and  his  fiddles  scored  heav- 
ily with  "Just  a  Memory"  and  other 
selections.  Beatrice  Belkin  contrib- 
uted a  mezzo-soprano  solo  and  Mar- 
garet "Mickey"  McKee  whistled  se- 
riously. Tap  dancing  was  offered  by 
Jimmy  and  George  Trainor  and  the 
Jubilee  Choir  helped  round  out  the 
program  along  with  the  ballet  and 
Roxyettes. 

With  the  exception  of  the  initial 
presentation,  the  stage  program  didn't 
register    strong. 


FARM,  ATMOSPHERE  FOR 
B'KLYN  STRAND  STAGE 


Featured  a  stage  presentation, 
"Down  On  the  Farm."  The  stage 
band  was  arranged  in  a  full  stage 
setting  representing  the  interior  ot  a 
barn,  with  a  barn  backdrop  showing 
haystocks,  straw  lofts,  corn  husks, 
wagon  wheels  and  other  props.  The 
band  boys  were  outfitted  in  yellow 
satin  overalls  with  white  shirts  and 
wearing  the  hayseed  hat.  The  num- 
ber opened  with  Down  on  the  Farm 
Foxtrot,  after  which  a  farm  boy 
came  on  from  the  side  displaying  a 
card  "Barnyard  Chicks"  for  the  next 
number.  This  was  done  by  six  girls 
of  the  pony  ballet  who  were  dressed 
in  unique  costumes  representing  white 
chicks.  The  farm  boy  brought  out 
his  card  again,  this  time  for  La  Scala, 
banjoist,  who  stepped  forward  from 
his  place  in  the  band  and  played 
"Lollipops"  and  followed  with  a  hot 
number  for  a  fine  finish.  The  next 
card  announced  "Burlesque  Clas- 
sique,"  a  travesty  dance.  Pauline 
Miller  came  next,  singing  Rappee's 
composition,  "When  Love  Comes 
Stealing"  and  after  her  the  band 
played  a  series  of  southern  numbers. 
Then  came  "Carry  Me  Back  to  Old 
Virginny,"  with  a  chorus  sung  by 
Pauline  Miller,  and  then  "Old  Black 
Joe"  with  a  trombone  chorus  by 
George  Stell.  As  a  finish  to  these 
southern  numbers  the  six  girls  did  a 
fast   stepping  cakewalk. 


Minnevitch  With  Fanchon  &   Marco 

Borah  Minnevitch  and  harmonica 
artists,  have  signed  up  for  a  Fanchon 
&  Marco  unit. 


'Taka  Chance  Week"  at  Paramount 

The  Paramount  is  staging  the  an- 
nual "Taka  Chance  Week"  starring 
Saturday,  and  the  entire  program  is 
a  secret.  No  billing  appears  on  the 
front  of  the  theater,  and  even  the  title 
of  the  picture  is  kept  dark. 


ry     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Buildrrs 

BARRFX  O'  FUN  and 
PACKAGE  PARTX  I 

Phone  me  at  SPRinK  4613 
Write  me  at  339  Lafayette  Street.  N.  Y.  C. 


TAP  DANCING  FEATURES 
T  STAGE  BILL 


Tap  dancing  featured  the  Para- 
mount stage  presentation,  "Steps  and 
Steppers,"  designed  by  Jack  Parting- 
ton. There  were  six  hoofers  of  each 
sex,  and  their  formations  were  the 
usual  stuff.  A  kick  was  injected  in 
their  final  bit  as  they  did  their  tap 
formations  up  and  down  a  staircase 
clear  across  the  stage.  A  blackface 
comedy  team,  Glenn  &  Jenkins, 
dressed  as  porters  with  brooms  had 
a  good  line  of  patter  that  scored  the 
laughs.  Lots  of  the  gags  were  old, 
but  the  snappy  delivery  seemed  to 
get  them  across.  They  also  introduced 
a  colored  boy  who  did  a  tap  shoe 
shine  number  that  was  as  good  as 
anything  on  the  bill  for  real  enter- 
tainment. 

Ilomay  Bailey  sang  with  the  step- 
pers, her  number  scoring  as  light  as 
her  costume.  But  Ilomay  is  awfully 
good  to  look  at.  An  unbilled  act  was 
a  gent  with  an  abbreviated  concertina 
who  drew  jazz  and  classic  from  the 
instrument,  and  also  played  it  while 
rolling  over,  standing  on  his  head, 
and  like  maneuvers.  The  overture 
was  "Mephisto"  v\ith  an  atmospheric 
stage  set  by  Paul  Oscard  that  was 
the  neatest  thing  on  the  bill.  The 
Spirit  of  Evil  was  represented.  Mov- 
ing clouds,  and  changing  beams  of 
liglit  gradually  illuminating  the  hid- 
den singers  in  costume,  grouped  on 
a  block  formation,  all  contributed  to 
good  orchestration.  Gene  Rodemich 
led  the  stage  band,  a  new  system  hav- 
ing been  maugurated  by  Publix 
whereby  he  with  Lou  Kosloff  and  Al 
Mitchell  follow  a  stage  unit  through 
New  Haven,  Boston  and  New  York. 
This  keeps  them  rotating  every  three 
weeks  at  these  cities. 


Standard 

VAUDEVILLE 

for  Motion  FiciBre  Pre^entalJoD 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna   787(» 
15-79  HhOAl>WAY,     NEWYOKK     CITl 


AMALGAMATED 
VAUDEVILLE  AGENCY 


Attractions  for 
Picture  Theatres 

Standard     Vaudeville    Acts 


1600  Broadway,    New  York  City 
Phone  Penn.  3580 


THE 


-;gBg^ 


DAILY 


Sunday,  February 


Producers^ ^  Distributors'    Brief 


ASSERT  Bill  CLAMPS  ON 
IL 


The  chief  legal  objection  to  this  proposed 
legislation  is  that  its  effect  would  be  to  de- 
prive producers  and  distributors  of  their  ab- 
solute right  to  choose  their  own  customers. 
It  has  been  repeatedly  decided  by  the  Circuit 
Court  of  Appeals  and  the  Supreme  Court  of 
the  United  States  that  a  manufacturer  and/or 
wholesaler  may  select  his  customers  at  will; 
and  in  the  absence  of  a  conspiracy  or  concerted 
action  to  coerce,  intimidate  or  boycott,  may 
refuse  for  any  reason  he  considers  fit,  to  sell 
his  product  to  a  retailer.  The  leading  de- 
cisions on  this  point  are  to  be  found  in  the 
cases  against  manufacturers  and/or  whole- 
salers of  various  commodities  who  refused  to 
sell  their  products  to  retailers  who  did  not 
keep  and  maintain  certain  resale  prices  and 
are  commonly  known  as  the  Resale  Price 
Maintenance    Cases. 

One  of  the  leading  cases  is  that  of  the 
Federal  Trade  Commission  vs.  Beechnut 
Packing  Co.  in  the  U.  S.  Supreme 
Court,  wherein  the  right  of  a  seller  to  choose 
his  own  customer  at  will  is  affirmed.  Illus- 
trative of  the  extent  of  this  rule  was  the 
assertion  from  the  bench  by  Justice  Mc- 
Reynolds,  during  the  argument  of  this  case, 
that  a  trader  had  the  right  to  refuse  to  sell 
to   a   man    because   his   hair   was    red. 

This  statement  of  the  law  was  not  chal- 
lenged. One  of  the  latest  decisions  is  that 
of  the  United  States  Circuit  Court  of  Ap- 
peals, Second  Circuit  (New  York)  in  the 
case  of  Harriet  Hubbard  Ayer,  Inc.,  vs.  Fed- 
eral Trade  Commission,  decided  Nov.  1, 
1926.  After  reviewing  the  acts  of  the  re- 
spondent, the  court  held  "In  doing  this  we 
think  the  i)etitioner  did  no  more  than  it 
might  lawfully  do  in  selecting  its  customers 
whom  it  considered  desirable.'' — petition  for 
certiorari  denied  by  the  Supreme  Court,  March 
14,  1927.  This  rule  of  freedom  of  choice 
is  well  established  in  numerous  decisions  and 
there  can  be  no  denial  of  its  importance  in 
the    motion    picture    industry. 

E\'ery  producer,  necessarily  from  the  very 
nature  of  the  industry,  desires  to  have  his 
pictures  exhibited  in  the  best  theaters.  This 
is  especially  true  with  respect  to  the  first 
run  exhibition  which,  in  effect,  is  the  show- 
window  of  the  territory  and  often  determines 
whether  the  picture  is  to  be  a  succc-^s  or  a 
failure.  The  character  of  the  theater,  its 
location,  policy,  prices  of  admission,  seating 
capacity,  manner  of  presentation,  class  of 
patrons,  general  reputation,  etc.,  are  all  mat- 
ters of  vital  importance  to  the  producer  and 
distributor,  and  often  they  are  equally  as  im- 
portant, if  not  more  so,  than  the  rental  paid 
by   the    theater. 

The  elfect  of  the  Brookhart  bill  would  be  to 
ignore  all  these  important  considerations  and 
make  the  price  of  the  picture  the  one  con 
trolling  feature  in  the  industry  and  deny  to 
the  jiroducers  and  distributors  in  this  industry 
the  same  right  of  contract  granted  to  manu- 
facturers and  wholesalers  in  other  industries, 
to  wit.  the  freedom  to  choose  the.r  own  cus- 
tomers. The  author  of  the  bill  probably  had 
in  mind  the  rulings  of  the  court  on  this  ques- 
tion of  freedoin  of  choice  of  a  customer,  so  in 
drawing  the  ]iroposed  bill  sought  to  avoid  this 
rule  by  emphasizing  the  fact  that  the  films 
are  copyrighted.  Almost  without  exception 
they  are  described  as  "copyrighted  motion 
I)icture  films."  This  was  done  probably  for 
the  purpose  of  making  the  motion  picture  in- 
dustry an  exception  to  the  law  governing  all 
other  industries  and  to  bring  the  proposed 
law  under  the  decision  of  the  United  States 
district  Court  for  the  Eastern  District  of 
Pennsylvania  in  the  case  of  the  United  States 
vs.  M.  P.  Patents  Co.  et  al,  which  was  a 
proceeding  brought  by  the  government  under 
the  Sherman  law.  In  that  case  the  defendants 
owned  a  patented  device  used  in  projecting 
a  picture  on  the  screen.  It  was  necessary 
for  exhibitors  to  have  licenses  to  use  this 
device  and  the  defendants  would  only  grant 
such  licenses  on  the  condition  that  it  be  used 
to  project  pictures  distributed  by  them,  thus 
compelling  the  exhibitors  to  buy  their  pic- 
tures. This  was,  of  course,  held  illegal  and 
the  court  entered  an  order  of  dissolution. 
This  state  of  facts,  however,  presents  an  en- 
tirely different  question  from  that  of  a  pro- 
ducer offering  his  product  as  a  whole  at  a 
lower    i)rice    than    that    fixed    for    one    or    two 


Key  to  Text 

THESE  arguments  against 
the  Brookhart  bill  were 
prepared  by  Charles  C.  Petti- 
john,  counsel  of  the  Hays  or- 
ganization. All  type  matter  in 
italics  was  inserted  by  THE 
FILM  DAILY  in  preparing 
the  brief  for  publication  so  that 
the  reader  may  compare  the 
stand  assumed  by  producers 
and  distributors  with  the  orig- 
inal text  of  the  bill. 


I)ictures,  or  from  that  of  a  producer  who 
chooses  as  his  customers  such  exhibitors  as 
he  thinks  are  desirable.  The  mere  fact  that 
these  films  are  copyrighted  does  not  make  them 
an  exception.  There  is  no  analog^  between 
a  copyrighted  film  and  a  patented  mechanical 
device.  Every  picture  is  difierent  and  no 
two  can  possibly  'je  exactly  alike.  Their 
value  and  worth  is  to  be  found,  not  in  the 
tact  that  they  are  protected  by  a  copyright, 
but  in  their  drawing  power  at  the  box-office. 
In  every  show  year  several  hundred  desirable 
pictures  are  on  the  market.  Some  are  better 
sUited  for  certain  audiences  and  theaters 
than  others  and  some  are  more  popular  gen 
erally  over  the  country  than  others.  All  ol 
which  goes  to  make  an  open  market  and  keep 
intensive  competition.  Entirely  different  from 
the  situation  presented  by  one  and  only  one 
necessar\  mechanical  device,  which  is  pat 
ented  and  for  which  there  can  be  no  sub 
stitute    or    alternative. 

An     analysis     of     this     proposed     law     brings 
out   other   objectionable  effects. 

Section  1 — Page  2 — Line   1 

This  follows  the  title  of  the  bill  (page  1) 
and   is   devoted    entirely    to  definitions. 

Section  2 — Page  4 — Line  9 

Section  2.  In  the  course  and  conduct 
of  the  motion-pictitrc  indnstry  the  pro- 
ducers own  or  operate  studios  in 
the  States  of  California,  Nem  York. 
Nezv  Jersey,  and  other  States  ivhcre 
they  make  or  produce  motion-picture 
films.  In  the  production  of  motion- 
picture  films  lart/e  quantities  of  unex- 
posed negative  and  positive  films  are 
shipped  from  otiier  States  to  the  studios. 
At  the  studios  and  on  suitable  sites 
called  "locations"  scenes  are  photo- 
graphed upon  reels  of  tiegativc  film, 
and  the  ncyativc  film  is  developed  and 
edited,  and  at  least  one  positive  film 
is  made.  The  negative  film  is  then 
sliippcd  from  the  studios  to  laboratories 
located  sometimes  in  the  same  States 
and  sometimes  in  a  different  State, 
ivlicre  as  many  positive  prints  are  made 
as  may  be  necessary  to  meet  the  demand 
for  the  films.  The  positive  films  being 
then  cjvcred  by  copyright  arc  distributed 
by  distributors  to  c.vhibitors  in  the  sev- 
eral States.  When  the  films  are  pro- 
jected by  an  exhibitor  upon  a  screen 
tlie  final  stage  of  tlie  pliotographic  pro- 
cess takes  place  and  there  is  then  de- 
picted what  is  commonly  knozvn  as  mo- 
tion pictures..  To  facilitate  tlie  deliv- 
ery of  motion-picture  films  to  the  ex- 
hibitors most  distributors  have  estab- 
.lislied  branch  offices  throughout  the 
United  States  known  as  "exchanges," 
'vhcre  negotiations  for  the  booking  of 
films  are  conducted  with  exhibitors, 
/•'lom  these  exchanges,  located  in  the 
pi  incipal  cities  in  the  various  sales  dis- 
tricts throughout  the  United  States, 
service  is  given  to  smaller  cities  and 
towns  in  contiguous  territory,  the  films 
in  passing  between  the  exchange  and 
the  exhibitor  frequently  crossing  State 
lines. 

This  section  is  devoted  entirely  to  a  de- 
scri|)tion  of  the  interstate  commerce  and  as 
this  question  has  been  definitely  decided  by 
the  decisions  of  the  Binderup  case,  the  Con 
necticut  tax  law  case  and  Fox  vs.  Federal 
Trade  Commission,  it  is  of  little  importance 
except  for  its  phraseology.  A  comparison 
shows  that  this  section  has  been  copied  al- 
most verbatim  from  paragraphs  2  and  3  of 
the  findings  as  to  the  facts  filed  by  the  Fed- 
eral    Trade     Commission     in     its     recent     case 


against  Famous  Players-Lasky  Corp..  et  al. 
Docket  835,  except  that  there  has  been  added 
the    statement    that    the    films    are    copyrighter. 

Page   4.    Line   23 — The  positive   films 
being    then    cohered    by    copyright    are 
distributed     by     distributors     to     exhibi- 
tors   in    the    several    States. 
There   was   no   such    allegation    in   either   the 
commission's     original     complaint     or     findings, 
otherwise   they    are    practically    identical. 

Section  3 — Page  5 — Line   12 

Section  3.  A  continuous  supply  of  at- 
tractive motion-picture  subjects  is  es- 
sential to  the  successful  conduct  of  a 
film  exchange  or  motion-picture  theater. 
Lcitam  producers  and  distributors  who 
by  means  of  direct  ozvnership  or 
tnrough  total  or  partial  stock  control, 
leases,  operating  agreements,  or  other- 
wise arc  also  exhibitors  enjoy  a  ccrn- 
trolling  advantage  over  distributors  and 
exhibitors  who  are  not  so  affiliated. 
Sucli  controlling  advantage  is  theirs 
hy  virtue  of  controlling  the  production 
as  well  as  the  distribution  and  exhibi- 
tion of  films.  Their  control  of  produc- 
tion and  distribution  has  resulted  in 
conditions  that  liai'e  made  it  necessary 
for  many  crhibitars  to  affiliate  with 
the  producers  and  distributors  in  order 
to  obtain  an  adequate  supply  of  suit- 
able motion-picture  subjects,  such  af- 
filiations being  established  by  means 
of  giving  to  a  producer  or  distributor 
control  of  such  e.rhibitor's  theater  or 
titeaters  through  total  or  partial  stock 
control,  leases,  operating  agreements, 
or  othcnvise,  or  by  former  exhibitors 
acquiring  a  substantial  interest  or  con- 
trol in  a  producer  or  distributor.  As 
a  result  of  tins  condition,  theaters  con- 
trolled by  or  affiliated  with-  one  distrib- 
utor are  in  many  cases  operated  by  an- 
other distributor.  There  is  an  increas- 
ing number  of  cases  of  control  of  a 
theater  or  group  of  theaters  by  two  or 
more  distributors.  Such  common,  in- 
terlocking interest  and  control  by  one 
distributor  in  the  theaters  of  another 
distributor  results  in  restricting  the  sup- 
ply of  suitable  copyrighted  motion-pic- 
ture films  obtainable  by  exhibitors  who 
me  not  so  affiliated  with  a  producer 
or  distributor.  The  continually  increas- 
ing control  of  motion  picture  theaters 
by  producers  and  distributors  results 
in  restricting  the  number  of  motion- 
picture  theaters  in  which  may  be  e.v- 
hibited  the  film  productions  of  pro- 
ducers and  distributors  not  affiliated 
zcith   motion-picture  theaters. 

Certain  practices  have  grcrwn  up  in 
the  distribution  of  films  the  continu- 
ance of  -which  tends  to  increase  the 
restrictions  above  described  and  threat- 
ens to  create  a  monopoly  in  the  busi- 
ness of  producing,  distributing,  and  e.r- 
Inbitiny  copyrighted  motion  pictures. 
1  he..e  practices  consist  of  {a)  blind 
booking  and  block,  booking  (b)  unfair 
discrimination  in  the  allocation  of 
product  in  favor  of  exhibitors  affiliated 
with,  producers  and  distributors  and  to 
the  prejudice  of  exhibitors  not  so  af- 
filiated. 

Blind  booking  and  block  booking  is 
the  system  of  booking  films  whereby  the 
exhibitor  IS  denied  the  right  to  view 
the  product  he  is  to  lease  and  to  select 
sucii  part  thereof  as  he  deems  suitable 
to  the  tastes  of  his  public,  but  is  re- 
quired to  lease  all  of  the  product  of  a 
given  distributor  offeicd  for  release  dur- 
ing a  gi^en  period  long  in  advance 
of  the  time  when  the  product  is  to  be 
delivered  and  often  before  the  making 
of  such  product  has  been  commenced. 
Tiie  system  of  "blind  booking"  and 
"block  hooking"  makes  it  incumbent 
upon  an  exhibitor  to  lease  films  zvltich 
arc  not  suitable  for  his  needs  and 
which  he  does  not  want  in  order  to 
obtain  films  which  from  the  descriptive 
matter  he  concludes  his  patrons  wilt 
demand  and  which  he  must  have  in 
the  successful  conduct  of  his  business. 
This  system  of  blind  and  block  book- 
ing of  films  requires  the  exhibitor  to 
show  films  of  poor  quality  or  to  suf- 
fer the  loss  of  the  rental  on  such 
films,  and  precludes  the  small  producer 
having  only  a  few  films  a  year  or  any 
other  producer  or  distributor  having  no 
theater  affiliations,  from  competing  with 


TRUE  TRADE  CONDITII 
DISTORTED  IS  CH 


the    producers    and    distributors 
the  latter  by  block  booking  succi 
monopolise    the    playing    dates 
exhibitors. 

This     practice     of     blind     am 
booking    is    frequently    waived 
benefit    of    theaters    affiliated 
ducers  and  distributors. 

By    the    practice    of    arbitrc^ry] 
lion   of   produce   theaters   affiliati 
producers     and     distributors     a 
trarily     given     the     choice     of 
'.without    affording    the    unaffilia\ 
hibitor    competing    with    such 
or   affiliated    theater   the   opport: 
bid  or  compete  for  such  choice 
This    section    describes    certaai 
ditions   and   practices   in   the    Indus 
clares  that  the  practices  of  blind  1 
booking    and    unfair    discrimination 
affiliated   and   chain   theaters,    in    pri 
independent     theaters,     threatens    t' 
monopoly    in    the    industry.      These 
form  the  base  on  which  the  bill   is 
as     the     following     sections     are     i: 
correct   these   alleged   evils.      They   a: 
more    than     self-serving    declarations] 
sumptions    made    by    the    author    of 
without  any  foundation  or  justificati(| 
If    these    assertions,    allegations    am 
tions,   be  true   in   fact,   they  are  mat(, 
should   be   brought   to   the   attention  tj 
partment    of    Justice    and    the    Fede, 
Commission    for    prosecution    under 
trust   laws,   the   provisions   of   which 
to  correct  any  such  evil. 

The  Federal  Trade  Commission, 
extensive  investigation,  issued  an  on 
block  booking  but  before  attempt! 
force  such  order,  very  properly  ( 
in  co-operation  with  representative 
whole  industry,  at  a  Trade  Pra| 
ference,  to  find  a  sales  system  to. 
for  block  booking  and  at  such 
members  of  the  industry  agreed 
modifications  which,  when  put'into 
entirely  eliminate  any  possibility 
any  of  the  practices  heretofore  i:. 
The  Department  of  Justice,  as  is  v| 
is  making  a  comprehensive  inves 
the  industry,  so  there  seems  to  be 
need  of  this  legislation.  The  real 
these  declarations  and  assumptions 
injected  here  into  this  bill  is  that 
seeks  thereby  to  justify  the  radica 
tic  provisions  of  the  sections  wh| 
These  provisions,  as  will  be  seen 
criminate  illegally  against  membe] 
industry,  by  depriving  them  of 
enjoyed  by  all  other  manufacturit( 
tributing  concerns  in  the  country, 
to  do  this  and  thereby  crcumvei] 
settled  economic  laws  and  court 
IS  sought  to  make  an  exception  of| 
try  by  these  allegations  and  dec 
threatened   monopoly. 

Section  A — Page  8 — Lij 

Section  4.   Six  months  after 
of    this    Act    it    shall    he    unla\\ 
any    producer    or    distributor 
righted      motion-picture      films 
current  of  interstate   commerce 
or  offer  for  lease  for  exhibitio 
theater   or    theaters    copyrightea 
picture    films    in    a    block    or    ■. 
two  or  more  films  at  a  designatl 
sum  price  for  the  entire  block 
only    and    to    require    the    exfi 
lease    all    such    films    or   perm! 
lease     none:     or     to    lease    or 
lease    for    exhibition    such    nu. 
ture  films    in   a    block   or  groujmi 
or     more     at     a     designated     mm 
price  for  the  entire  block  or 
at   separate   and   several   pric 
arate    and    several    prices    fi 
and  several  films,    or  for   a 
numbers    thereof    less    than 
number,      which      total      or 
price    and    separate    and    sev 
shall    bear    to    each    other    sii 
as    to    operate    as    an    unreasikbli  %\ 
.ttraint  upon  the  freedom  of  .'  ei 
tor  to  select  and  lease  for  use  td 
hition    only    such    film    or   film  of 
block    or   group    as    he    may   aire 
prefer     to    procure    for     exhi\io» 


I J  February  19,  1928 


OAILY 


o  ok  hart  Bill  Declares  It  Illegal 


I  PRICE  FIXING 
OVIDED  IN  MEASURE 


or  such  relation  to  tach  othtr 
tnd  to  require  an  txhibitor  to 
ch  an  entire  block  or  group  or 
he  lease  of  any  portion  or  por- 
ereof,   en   shall   bear   such   rela- 

tach  other  that  the  effect  of 
oposed    contract    for    the    lease 

films  may  be  substantially  to 
ompetition  or  tend  to  create  a 
y    in    any    part    of    the    certain 

commerce  among  the  several 
to  wit,  the  business  of  produc- 
\tribution  and  exhibition  of  mo- 
ure    films. 

ion  is  an  identical  copy  of  para- 
the  Order  To  Cease  and  Desist 
y  9,  1927,  by  the  Federal  Trade 
in  its  proceedings  against  Famous 
ky  Corp.  et  al,  Docket  835,  except 
rd  "copyrighted"  has  been  inserted 
words  "motion  picture  films"    (line 


t   of   this   section,   the   enforcement 

vested  in  the  Federal  Trade  Com- 

the  provision  of  Section  7  (text 
ipears  in  next  paragraph,  and  is  set 
nrould  be  to  deprive  exhibitors   and 

of  the  right  to  freely  bargain  and 
;er  and  would  eliminate  all  competi- 
rices,  as  it  gives  the  commission  the 

the  prices  at  which  the  pictures  are 
If    this    bill    becomes    a    law,    any 

not  satisfied  with  the  prices  being 

pictures    by    any    distributor    may 

the   commission  and   it   will   then 

it  upon  it  to   investigate  the  raat- 

»liit    \    full    hearing    and    try    out    the 

to  whether  the  prices  complained 
enable  or  not,  and  as  to  whether 
1    prices    may    substantially    lessen 

or    tend    to    create    a    monopoly. 

provisions    (Sections    4    and    7) : 

Six  months  after  the  date  of 
it   shall   be   unlawful   for   any 
or   distributor    of    copyrighted 
icture   films    in    the    current    of 
e    commerce    to    tease    or    offer 
;  for  exhibition  in  any  theater 
'■   ers    copyrighted    motion-picture 
-  ■■■'  a  block  or  group  of  two  or  more 
invd      a    designated    lump-sum    price 
h  l<   entire  block  or  group  only  and 
:  J    e  the  exhibitor  to  lease  all  such 
1  Hi    permit   him   to   lease    none;   or 
v.t  or  offer  for  lease  for  exhibition 
jjc   tionpicture  films  in   a  block  or 
K  11   f  two  or   more   at   a   designated 
,  k'J  w  price  for  the  entire   block  or 
meiiib  d  at  separate  and  several  prices 
,11  »f  rate    and    several    films,    or    for 
i'li'i  r  or  numbers  thereof  less  than 
.i:!f;      number,   which   total    or    lump- 
Kiimvi  \ce    and    separate     and    several 
reiirl    hall    bear    to    each    other    such 
(inn  0    as  to  operate   as   an    unreason- 
1 1  Je(  'raint   upon   the  freedom   of   an 
■    to    select    and    lease    for    use 
ibition   only   such   film   or   films 
block  or  group   as   he   n\ay  de- 
prefer    to    procure    for    exhibi- 
snall  bear  such  relation  to  each 

ito  tend  to  require  an  exhibitor 
such  an   entire  block   or  group 
o  the   lease   of   any   portion    or 
thereof,  or  shall  bear  such  re- 
each   other   that    the   effect    of 
[posed  contract  for  the  lease  of 
'  J  may  be  substantially  to  lessen 
■f  on  or  tend  to  create  a  monopoly 
part     of    the     certain     line     of 
e  among  the  several   States,   to 
'business  of  production,  distribu- 
'    exhibition     of    motion-picture 


'       Administration    of    this    Act 
in  the  Federal  Trade  Commis- 


*  if 


Illf 


I  0. 


,lli 


ich  is  hereby  authorised  and 
td  to  make  suitable  rules  and 
ns  for  giving  effect  to  the  pro- 
htreof,  including  the  power, 
'I  hearing,  to  fix  the  differen- 
ich  may  be  observed  between 
'  of  a  block  or  group  of  films 
price  of  a  separate  and  sev- 
er films  less  than  such  block 
>  as  mentioned  in  section  4 
Irt. 


Also  these  provisions  (Section  4  and  7) 
give  the  commission  "the  power  to  fix 
the  differentials  which  may  be  observed  be- 
tween the  price  of  a  block  or  group  of  films 
and  the  price  of  a  separate  or  several  film 
or     films     less     than     such     block     or     group." 

Section  7 — Page  10 — Lines  5-8 

Section  7,  Page  10,  Lines  5-8 — "to 
fix  the  differentials  which  may  be  ob- 
served between  the  price  of  a  block 
or  group  of  films  and  the  price  of  a 
separate  and  several  film  or  films 
less  than  such  a  block  or  group  as 
mentioned   in   Section    4    of    this   Act. 

This  is  price  fixing  pure  and  simple,  and 
that  it  is  impracticable  and  unworkable  is 
self-evident  to  any  one  with  knowledge  of  the 
industry.  No  two  pictures  are  exactly  alike. 
They  are  not  comparable  to  other  products, 
like,  for  example  shoes,  hardware,  lumber, 
iron,  steel  or  coal.  The  value  of  pictures 
is  liot  constant  or  static;  but  on  the  con- 
trary, is  extremely  variable  and  no  commis- 
sion can  fix  a  fair  and  reasonable  price  for 
a  picture  which  will  apply  to  all  exhibitors 
generally.  A  picture  is  worth  more  to  one 
exhibitor  than  to  another,  and  vice  versa, 
according  to  the  type  and  character  of  both 
the  picture  and  the  theater.  To  illustrate: 
"Wings"  is  having  a  successful  run  on 
Broadway,  but  who  can  say  what  demand 
there  will  be  for  it  in  other  sections  of  ^  the 
country?  (Tould  any  commission  fix  a  "dif- 
ferential" for  this  picture?  Other  outstand- 
ing examples  are  to  be  found  in  the  pictures 
formerly  made  featuring  certain  stars  which 
at  one  time  were  in  great  demand  and  com- 
manded large  prices,  but  on  account  of  un- 
foreseen accident  in  the  short  space  of  a 
few  hours  they  became  almost  worthless  in 
this  country.  Pictures  by  different  stars, 
directors  and  authors  vary  according  to  their 
individual  popularity.  Also  the  theaters  vary 
as  to  type,  location,  seating  capacity,  clientele, 
policy,  presentation  and  desirability.  No  set 
rules,  standards,  or  "differentials"  can  be 
made  to  apply  to  all  pictures  and  all  theaters. 
No  quantity  discounts  for  buying  in  large 
quantities  can  be  formulated  as  may  be  done 
in  the  case  of  such  products  as  iron,  steel, 
coal,  shoes,  etc.  You  can  safely  con- 
tract to  give  buyers  of  shoes  by  carload  lots 
a  discount  varying  on  the  number  of  carloads 
bought.  A  pair  of  shoes  is  worth  as  much 
in  Boston  as  in  Dallas,  Texas,  but  this  cm- 
not  be  said  of  such  a  picture  as  "Wings." 
A  picture  is  shown  in  the  Roxy  theater  in 
New  York,  and  also  in  the  Circle  theater  in 
Indianapolis.  Both  are  first-run  showings,  in 
first  class,  first-run  downtown  theaters;  but 
the  picture  is  worth  more  in  New  York 
than  in  Indianapolis.  Inasmuch  as  no  such 
fixed  "differentials"  could  be  fixed  by  the 
commission,  it  would  necessarily  follow  that 
each  case  would  have  to  be  considered  sep- 
arately and  decided  according  to  the  facts 
peculiar  to  each  transaction.  The  effect  of 
this  would  be  ruinous  to  the  industry.  There 
are  hundreds  of  thousands  of  picture  con- 
tracts made  each  year,  any  of  which,  under 
the  provision  of  this  bill,  could  be  brought 
before  the  commission  for  review  and  de- 
termination. Such  a  procedure  would  require 
months  of  time  and  litigation,  as  will  be  de- 
veloped later  herein.  Such  delays  would  be 
fatal  to  the  business.  Pictures  must  move 
quickly  as  their  advertising  exploitation  begin 
long  before  their  release  and  their  publicity 
value  does  not  last  long.  They  must  be  sold 
and  exhibited  quickly  or  there  is  a  resulting 
loss.  They  cannot  be  carried  on  the  shelf. 
Newness,  novelty  and  publicity  are  the  very 
essence  of  their  value  and  such  a  procedure 
as  is  contemplated  by  this  legislation  would 
operate  unfairly  not  only  to  the  protlucers 
and   distributors  but   to   the   exhibitors   as   well. 

A  further  effect  of  these  price  fixing  pro- 
visions would  be  to  put  the  producer  and/or 
distributor  in  the  same  category  as  public 
service  corporations,  while  the  Federal  Trade 
Commission  would  occupy  a  position  compar- 
able to  that  of  the  Interstate  Commerce  Com- 
mission and  the  various  state  public  utility 
commissions. 

The  legislative  regulation  through  comrnis- 
sion  of  public  utilities  finds  its  justification 
in  the  fact  that  they  are  quasi  public  corpora- 
tions which  enjoy  the  benefits  of  the  exercise 
of  the  right  of  eminent  domain  and  are,  there- 
fore, held  properly  subject  to  public  regula- 
tion in  the  theory  that  they  enjoy  the  benefits 
of  quasi  public  status  and  should,  therefore, 
bear  the  burdens   of   such  status. 

Producers  and/or  distributors  of  films,  even 
though   they   be   copyrighted,   cannot   be  classed 


as  public  service  corporations.  There  can  be 
no  distinction  made  between  them  and  other 
manufacturers  and  wholesalers.  The  pro- 
ducer is  a  manufacturer;  the  distributor  a 
wholesaler;  the  exhibitor  a  retailer,  and  the 
public,  of  course,  is  the  consumer.  Congress 
should  not  undertake  to  discriminate  against 
this  industry  and  seek  to  exercise  control  over 
it  in  this  manner.  There  is  no  difference 
in  the  essentials  and/or  functions  of  this 
industry  and  other  manufacturing  industries. 
The  only  distinction  that  can  be  made  is  in 
the  nature  of  the  product  and  the  necessary 
effect  of  this  section  would  be  to  deprive  the 
producers  and  distributors  of  their  rights  to 
choose  their  own  customers  as  has  been  fully 
discussed    heretofore. 

If  this  industry  be  singled  out  for  gov- 
ernmental regulation  and  reconstruction  as  is 
proposed  in  this  bill,  the  next  session  of  the 
Congress  will  find  factionalists  from  many 
other  industries  asking  for  similar  regula- 
tion. In  effect,  this  bill  would  be  the  first 
step  or  entering  wedge  of  regulation  and  re- 
construction by  the  Government  of  all  manu- 
facturing  industries. 

The  exhibitors  who  are  opposed  to  block 
booking  in  buying  pictures  seem  to  desire  to 
pick  and  choose  where  they  please  at  their 
own   price. 

There  is  absolutely  no  mechanical  differen- 
tial price  system  under  which  this  industry 
can  live.  The  minute  you  fix  the  maximum 
that  a  picture  can  take  in, — and  that  is 
exactly  what  this  system  would  result  in,  you 
retard  for  all  time  the  ambition  and  the 
reward  that  come  with  trying  the  unusual. 
You  discourage  the  greatest  thing  back  of  the 
production  end  of  this  industry,  and  that  is 
the  incentive  for  larger  grosses  and  larger 
returns  which  are  necessary  to  bring  to  the 
screen  such  pictures  as  "The  King  of  Kings,' 
"Ben-Hur,"  "The  Covered  Wagon,"  "What 
Price  Glory,"  "Robin  Hood,"  "The  Sea 
Beast,"  "The  Patent  Leather  Kid."  "Keeper 
of  the  Bees,"  "Hunchback  of  Notre  Dame," 
etc.  Right  here  is  where  the  public  become? 
an  interested  party.  Not  only  would  the  mem- 
bers of  the  industry  lose  all  of  the  savings 
that  they  should  be  able  to  get  from  chain 
operation,  but  they  would  have  a  situation 
more  chaotic  and  more  costly  than  ever  be- 
fore presented  in  this  business,  and  these 
fundamental  facts  certain  people  absolutely  re- 
fuse  to   see. 

It  must  not  be  forgotten  that  in  the  past, 
when  there  were  two  or  more  theaters  in 
competition,  it  often  resulted  in  the  exhibitors 
getting  together  and  doing  the  price  fixing 
themselves.  The  producer-distributor-exhibitor 
corporations  can  cite  many  concrete  examples 
where  this  has  been  done:  that  not  only  the 
niaximvim  pi  ice  was  fixed,  but  the  service  was 
absolutely  allocated,  and  an  understanding 
existed  as  to  which  pictures  a  certain  exhib- 
itor would  bid  on  and  which  he  would  leave 
alone.  Such  an  unstable  market  as  is  pro- 
posed could  not  and  would  not  last,  and  it 
would  not  be  long  before  these  unaffiliated 
exhibitors  would  want  to  tie-in  competition 
with  the  circuit.  Individual  houses  would 
turn  right  around  and  make  agreements  with 
a  circuit  house,  with  which  they  were  in 
competition,  in  order  to  control  the  price  of 
their   film. 

Not  everybody  who  desires  to  be  in  the 
automobile  business  can  have  an  agency  for 
Rolls  Royce;  not  all  of  them  can  sell  Pack- 
ard cars  or  Cadillacs.  After  these  agencies 
are  sold  the  manufacturer  has  secured  his 
outlet.  It  may  be  possible  for  them  to  buy 
a   Chevrolet   or   Ford   or   some  other   agency. 

By  this  token  not  every  exhibitor  can  have 
United  Artists,  First  National.  Fox,  etcetera, 
and  just  the  same  as  there  are  varying  de- 
grees of  quality  in  merchandise  in  other  lines, 
so  does  the  same  thing  exist  in  the  selling  of 
motion  pictures.  But  on  top  of  that,  even 
if  this  condition  was  established  and  the  bet- 
ter pictures  were  to  be  distributed  among 
everybody  who  desires  them,  they  still  will 
want  to  pick  and  choose  from  these  better 
pictures  with  a  fixed  differential  in  their  own 
favor. 

When  a  producer  offers  a  block  of  pic- 
tures to  an  exhibitor  and  states  that  he  wants 
a  complete  sale  or  none  at  all,  the  exhibitors 
can  refuse  to  buy  that  way,  if  he  does  not 
desire  to  do  so.  Nobody  argues  sensibly  any 
more  that  any  one  brand  of  pictures  in  this 
industry  is  necessary  to  an  exhibitor.  If  he 
does  not  like  the  selling  plan  of,  for  ex- 
ample,   Paraniouiit-Famous-Lasky   Corp..   at   the 


INDUSTRY  HELD  BUILT  ON 
BLOCK  BOOKING  BASIS 


price  quoted,  he  can  buy  some  other  brand 
of  merchandise,  and  there  are  too  many  suc- 
cessful brands  on  the  market  today  to  any 
longer  dispute  the  old  idea  that  an  exhibitor 
had  to  have  certain  pictures  in  order  to  live. 

The  industry  has  at  the  present  time  ■ 
serious  over-production  situation.  There  are 
many  more  pictures  being  made  than  the 
country  can  consume.  This  is  the  situation 
that  the  exhibitor  knows  exists  and  is  at  the 
present  time  taking  advantage  of.  When  the 
prices  get  too  high,  he  changes  his  source 
of  supply;  when  the  quality  is  not  right,  he 
does   the   same  thing. 

All  of  these  considerations  are  very  per- 
tinent to  the  man  who  is  making  and  selling 
motion  pictures.  There  are  many  exhibitors 
that  producers  purposely  lose  as  customers 
because  of  the  type  of  exploitation  manage- 
ment they  represent.  It  is  not  true  that  the 
producers  always  sell  to  the  highest  bidder. 
It   would   not   be   healthy   if   they  did. 

This  industry  has  prospered  and  grown  as 
rapidly  as  that  of  any  other  industry  that 
has  come  to  our  attention.  Up  to  only  five 
years  ago.  practically  no  money  from  the  pub- 
lic was  taken  in  by  producers  from  the  the- 
ater end  of  this  business.  The  industry  had 
expanded  and  it  had  been  built  out  of  profits. 
The  entire  basis  of  this  prosperity  and  this 
growth  was  the  same  block-booking  or  whole- 
saling plan  by  which  exhibitors  purchased 
their  pictures,  the  same  as  they  would  buy 
one  thousand  suits  of  clothes  from  Hart, 
Schafner  &  Marx,  with  confidence  in  the 
manufacturer   as   a   great   asset. 

There  are  many  exhibitors  who  have 
"picked  pictures  and  gone  broke."  The  man 
who  asserts  he  can  always  tell  what  his 
audience   wants    is   nothing   short   of   foolish. 

The  wisest  men  in  this  country,  with  years 
of  experience  and  millions  involved,  have  gone 
wrong  and  repeatedly  gone  wrong  in  trying 
to  guess  what  the  public  requires.  The  in- 
dividual who  sets  himself  up  as  such  a  judge 
is  automatically  making  the  claim  that  he 
personally  possesses  a  greater  knowledge  or 
insight  into  the  public  taste  than  all  the 
combined  brains  of  the  industry,  who  are 
constantly  striving  to  figure  out  what  the 
public   wants. 

True,  some  have  guessed  where,  for  in- 
stance, western  pictures  are  not  going  at  all 
— and  made  other  guesses  where  certain  types 
of  pictures  do  not  go  over,  but  in  the  main, 
no  exhibitor  has  been  able  to  successfully 
guess  the  tastes  of  the  audience,  and  do  it 
consistently. 

Big  exhibitor  ventures  have  been  made  on 
the  basis  of  tying  up  with  the  output  of 
reputable  manufacturers,  who  made  quality 
productions  on  the  one  hand,  as  against  those 
exhibitors  who  have  made  just  as  much  money 
by  running  an  entirely  different  kind  of 
business,  who  use  a  cheaper  grade  of  pictures, 
under  a  different  policy,  and  who  have  pro- 
gresse<l   just   as   satisfactorily. 

Section  5 — Page  9 — Line  9-18 

Section  5.  After  eighteen  months  from 
the  date  of  this  Act  it  shall  be  unlaw- 
ful for  any  producer  or  distributor  of 
motion-picture  films,  in  the  current  of 
interstate  commerce,  to  make  or  enter 
into  any  contract,  agreement,  or  ar- 
rangement for  the  leasing  of  any  film 
or  films  for  exhibition  to  the  public, 
unless  such  copyrighted  film  or  films 
hai'e  been  completed  and  are  available 
for  immediate  release  and  without  first 
affording  the  exhibitor  desiring  to  least 
such  film  or  films  an  opportunity  to 
view  a  projection  of  such  film  or  films 
upon  a  screen  if  he  so  desires. 

The  provisions  of  this  section  would  make 
it  unlawful  for  a  producer  and/or  distributor 
to  make  and/or  contract  for  the  sale  of  copy- 
righted films  unless  the  same  have  been  com- 
pleted and  are  available  for  immediate  re- 
lease and  to  refuse  exhibitors  a  preview. 
Here  again  is  an  extraordinary  discrimina- 
tion against  this  industry.  In  no  other  line 
of  commerce  is  the  manufacturer  prohibited 
from  making  sales  for  the  future  delivery  of 
his    product.       The     United    States    Steel    Co. 


THE 


•ci^ak 


DAILV 


Sunday,  Febmary  ll 


Right  to  Select  Customers  Defendi 


SAY  PRICE  NOT  ALWAYS 
DETERMINING  FACTOR 


conducts  its  business  almost  entirely  on  or- 
ders for  future  delivery.  Henry  Ford  is 
now  and  has  been  for  years  doing  business  on 
contracts  for  future  deliveries.  Such  a  pro- 
hibition would  work  an  unreasonable  hardship 
on  the  producer,  distributor  and  exhibitor. 
Practically  all  producers,  to  some  extent, 
finance  their  operations  on  the  credit  derived 
from  future  contracts  and  to  many  of  the 
smaller  ones  this  is  the  only  means  of  ob- 
taining credit  available  to  them  and  it  would 
be  an  unfair  discrimination  against  them, 
unjustified  by  any  precedent  of  either  law 
or  fact.  As  has  been  heretofore  pointed  out. 
pictures  must  move  rapidly  as  the  advertising 
campaigns  have  to  start  long  before  the  com- 
pletion of  the  pictures  and  reach  their  climax 
on  the  release  dates.  The  effect  of  this  sec- 
tion would  be  to  slow  down  the  whole  course 
of  the  business  and  compel  the  producers  and 
distributors  to  carry  films,  representing  in- 
vestments of  millions  of  dollars  (frozen  cap- 
ital), idle  on  their  shelves  for  months.  This 
would  be  ruinous  to  the  smaller  concerns  as 
they  have  neither  the  capital  nor  credit  to 
carry  such  a  load.  The  effect  upon  the  ex- 
hibitor would  be  equally  as  unfair,  because 
he  would  have  no  means  of  contracting  for 
his  supply  of  pictures  in  advance.  Exhibitors 
want  to  be  assured  long  in  advance  of  their 
supply,  so  they  can  arrange  their  programs 
and  publicity  matter  accordingly.  In  the 
fall  of  1923,  Paramount  tried  to  initiate  such 
a  sales  system  as  is  required  by  this  section, 
but  found  the  trade  unwiling  to  accept  it. 
The  exhibitors  wanted  to  book  wholesale  and 
in  blocks.  After  a  few  weeks'  trial,  with  a 
resulting  loss  of  over  a  million  dollars.  Para- 
mount was  forced  to  abandon  it  and  returned 
to  the   present   system. 

The  provisions  of  this  section  would  abso- 
lutely abolish  the  news  reels.  They  consti- 
tute a  prompt  news  service,  similar  in  func- 
tion to  the  daily  newspapers.  From  their 
very  nature  they  cannot  be  exhibited  in  ad- 
vance of  their  sale  any  more  than  could  a 
newspaper    be    similarly   previewed. 

News  reels  service  is  sold  by  the  year  104 
issues  for  release — two  each  week.  The 
prices  run  from  $2  to  $10  per  theater  per 
issue.  To  attempt  to  sell  each  issue  sep- 
arately would  be  impossible.  To  prohibit 
the  sale  of  this  news  service  by  the  year 
would  make  it  mechanically  and  physically 
impossible  for  any  of  the  six  news  reels  to 
exist. 

Section  6 — Page  9 — Line   19 

Secti<nt  6.  After  six  months  from 
the  date  of  this  Act  it  shall  be  unlaw- 
ful for  any  producer  or  distributor  to 
allocate,  lease,  or  rent  copyrighted 
films  to  theaters  which  are  affiliated 
directly  or  indirectly  with  such  producer 
or  distributor  or  with  any  other  pro- 
ducer or  distributor  without  affording 
all  competing  exhibitors  an  equal  op- 
portunity to  bid  for  such  films  in  free 
and   open   competition. 

This  is  the  most  extraordinary  section  of 
this  extraordinary  bill.  It  would  make  it 
unlawful  for  any  producer  and/or  distributor 
to  sell  copyrighted  film  to  theaters  affiliated 
with  any  producer  or  distributor  without  af- 
fording ail  competing  exhibitors  an  equal 
opportunity  to  bid  for  such  film.  Such  a 
law  would  deprive  producers  and  distributors 
of  their  right  to  choose  their  own  customers. 
Today  there  are  affiliated  theaters  in  all  the 
key  cities  of  the  country  and  also  in  most  of 
the  other  large  cities  and  towns,  and  a  pro- 
ducer desiring  to  sell  to  affiliated  houses 
would  have  to  put  his  pictures  up  at  auction 
in  the  most  important  cities  and  stand  by 
and  see  them  knocked  down  to  the  highest 
bidder  without  regard  to  the  character  of  the 
theater  operated  by  him.  The  producer  would 
hare  no  assurance  of  a  first  class,  first-run 
showing  of  his  pictures  in  the  key  cities, 
which  is  a  matter  of  the  utmost  importance. 
The  producer  would  lose  all  control  of  his 
product  and  would  be  deprived  of  the  right 
to  retail  his  own  pictures.  There  is  and  can 
be  no  law  making  it  illegal  for  a  manufac- 
turer to  market  his  own  product.  The  whole 
economic  trend  of  the  day  is  toward  this 
sales  system,  as  evidenced  by  the  rapid  grovrth 


of  the  chain  store  movement.  If  this  pro- 
posed sales  system  was  to  be  enforced  in 
other  industries  it  would,  for  example,  com- 
pel the  United  Cigar  Co.  to  offer  its  product 
at  auction  and  would  prevent  it  from  operat- 
ing its  retail  stores.  A  further  effect  on 
producers  would  be  to  require  them  to  offer 
their  own  pictures  to  their  competitors.  No 
court  would  sustain  such  a  law. 

First  National  Pictures,  Inc.,  has  some- 
thing in  the  neighborhood  of  1,000  contracts 
with  exhibitors  over  the  country  which  are  of 
indefinite  duration  and  by  the  terms  of 
which  the  rentals  are  fixed  and  determined 
by  the  agreements  and  provisions  of  such  con- 
tracts. These  contracts  constitute  a  valuable 
property  right,  both  to  the  producer  and  the 
exhibitor.  If  enacted  this  section  would  ab- 
rogate these  contracts  and  deprive  these  ex- 
hibitors of  this  valuable  right.  Other  pro- 
ducers have  also  made  long-term  contracts 
with  exhibitors  which  would  be  similarly  ef- 
fected. 

It  is  a  common  practice  to  rent  motion  pic- 
tures for  exhibition  on  a  percentage  basis  with 
the  receipts  of  the  theater  divided  between 
distributor  and  exhibitor  on  an  agreed  per- 
centage basis.  This  is  recognized  as  a  fair 
and  equitable  sales  system.  The  enactment 
of  this  bill  would  abolish  the  renting  of  pic- 
tures on   such   basis. 

The  strongest'  argument  against  the  blind 
booking — auction  block  feature  of  the  Brook- 
hart  bill  is  that  although  it  is  seriously  em- 
barrassing to  the  producer,  distributor,  ex- 
hibitor corporation,  it  works  worse  hard- 
ships on  the  very  exhibitors  supporting  this 
bill.  If  the  provision  for  sale  to  the  highest 
bidder  is  efficacious,  then  the  producer-dis- 
tributor who  has  invested  enormous  suras  in 
the  highest  class  motion  pictures  has  no  as- 
surance for  the  supply  of  his  theater.  If  it  is 
not  efficacious  (and  it  is  difficult  to  see  how 
it  can  be  since  the  affiliated  theater  could  bid 
exaggerated  sums  for  pictures  as  long  as  it 
was  paying  them  to  its  subsidiary  or  to  the 
company  which  owns  it),  then  the  unaffiliated 
theater  would  be  the  one  hit  since  it  would 
have   no   assurance   whatever   of   product. 

This  feature  would  also  destroy  the  present 
system  under  which  a  theater  builds  up  its 
patronage  in  establishing  good  will  in  the 
minds  of  its  customers  between  a  certain  line 
of  pictures  or  certain  stars.  If  Colleen 
Moore's,  for  instance,  should  be  offered  sep- 
arately at  auction,  no  theater  would  care  to 
build  up  a  Colleen  Moore  following.  A  box- 
office  in  a  particular  theater  sometimes  thrives 
in  proportion  to  the  fan  following  which  has 
been  built  up  for  the  stars  exhibited  in  that 
theater.  It  would  be  difficult  for  a  star  to 
capitalize  on  his  or  her  popularity,  if  the  pic- 
tures featuring  that  star  are  to  be  shunted 
from   one   theater   to   another. 

The  selling  by  a  producer  to  chain  the- 
aters in  preference  to  an  unaffiliated  theater, 
in  many  cases,  is  merely  the  reflection  of  the 
economical  factor  both  as  to  safety  and  out- 
let, and  the  lesser  cost  of  selling  that  goes 
with  a  chain  sale.  It  is  much  cheaper  to 
sell  100  houses  of  a  circuit,  or  50,  than  to 
negotiate  for  that  number  of  separate  con- 
tracts. Furthermore,  each  circuit,  having  a 
tremendous  investment,  has  a  greater  appre- 
ciation of  a  tie-in  with  a  quality  producer 
than  an  individual  that  uses  one  brand  of  pic- 
tures this  year  and  may  go  elsewhere  next 
year. 

There  is  an  imperative  need  for  distribu- 
tion costs  in  this  industry  to  come  down  and 
as  chain  operation  becomes  more  and  more  a 
vogue  (as  it  has  in  every  other  line  of  busi- 
ness), reduction  of  .sales  costs  must  go  hand 
in  hand  with  it.  For  producers  to  be  de- 
prived of  the  right  to  sell  the  chain  and  offer 
in  each  separate  locality  the  pictures  to  the 
highest  bidder,  as  against  the  chainowner, 
would  mean  that  it  would  be  impossible  to 
sell  to  a  chain  of  theaters  with  any  degree 
of  safety,  and  even  the  producer  who  desires 
to  own  his  own  theaters,  would  find  himself 
in  a  position  where  he  would  not  be  sure  of 
his   own  product   for   his  own   houses. 

The  intent  and  purpose  of  this  section  is  to 
prevent  the  producers  and  distributors  from 
selling  to  chain  theaters  on  better  terms  than 
they  do  to  unaffiliated  theaters.  This  ques- 
tion has  also  been  litigated  in  the  Federal 
Courts  in  other  industries,  and  it  has  been 
definitely  decided  that  a  manufacturer  may 
sell  to  chain  stores  on  better  terms  than  to 
independent  stores  and  having  the  right  to 
choose  the  customer,  may  refuse  to  sell  in- 
dependent stores  who  are  competitors  of  the 
chain  stores.  These  cases  arose  from  at- 
tempts  by   the    Federal   Trade    Commission   to 


compel  manufacturers  to  recognize  the  in- 
dependent stores  as  against  their  cus- 
tomer, the  chain  stores;  but  the  courts  refuse 
to  sustain  the  Commission's  orders.  One  of 
the  leading  cases  is  National  Biscuit  Co.  vs. 
Federal    Trade    Commission. 

Section  7 — Page  10 — Line  1 

Section  7.  Administration  of  this  Act 
is  vested  in  the  Federal  Trade  Com- 
mission, which  is  hereby  authorized  ana 
empowered  to  make  su-itable  rules  and 
regulations  for  giving  effect  to  the  pro- 
visions hereof,,  including  the  power, 
after  full  hearing,  to  fix  the  differen- 
tials which  may  be  observed  between 
the  price  of  a  block  or  group  of  films 
and  the  price  of  a  separate  and  sev- 
eral film  or  films  less  than  such  block 
or  group  as  mentioned  in  section  4  of 
this    Act. 

This  section  gives  to  the  Federal  Trade 
Commission  the  power  to  enforce  the  bill  and 
to  make  rules  and  regulations  for  giving 
effect  to  its  provisions  including  the  power, 
after  full  hearing,  to  fix  the  price  differen- 
tials. The  most  remarkable  feature  of  this 
section  is  that  it  makes  no  provision  for  an 
appeal  from  any  decision,  rule,  regulation 
or  order  entered  by  the  Commission.  The 
broad  and  unlimited  powers  granted  by  this 
proposed  act  would  put  the  motion  picture 
industry  absolutely  under  the  control  of  this 
(Commission  with  no  right  of  appeal  to  a 
court  for  a  review.  This  commission  is  not 
a  judicial  body,  but  an  administrative  body, 
and  the  enactment  of  this  bill  would  deprive 
this  industry  of  the  right  to  have  these  im- 
portant questions  of  law  and  equity  determ- 
ined by  a  court.  The  Federal  Trade  Com- 
mission Act  has  an  express  provision  for  an 
appeal  as  of  right  to  the  U.  S.  Circuit  Court 
of  Appeal  from  any  order  of  the  commission 
and  similarly  orders  of  the  Interstate  Com- 
merce Commission  may  be  reviewed  by  the 
Federal  court.  This  legislation  is  the  most 
drastic  of  any  of  the  so-called  commission 
laws    yet    proposed. 

As  has  been  pointed  out  heretofore,  the 
effect  of  this  Bill  would  be  to  bring  thou- 
sands of  price  disputes  before  this  commis- 
sion for  determination.  This  would  involve 
an  enormous  amount  of  litigation  at  a  cost 
of  much  time  and  money.  Each  case  would 
have  to  be  investigated,  a  complaint  prepared 
and  a  copy  served  upon  the  respondent  who, 
under  the  present  rules  of  the  commission, 
would  have  thirty  days  to  answer.  The  is- 
sues being  thus  joined,  the  matter  would  be 
referred  to  a  trial  examiner  before  whom  the 
testimony  would  be  taken.  This  would  nec- 
essitate much  travelling  over  the  country  and 
the  subpoenaing  of  many  witnesses  from  dis 
tant  localities.  At  the  conclusion  of  the  evi- 
dence the  examiner  would  have  thirty  days 
in  which  to  prepare  and  file  his  report,  after 
which  counsel  for  the  commission  and  the 
respondent,  would  file  their  exceptions  to  the 
same  and  their  briefs  and  then  the  matter 
would  come  on  for  argument  before  the  com- 
mission and  final  determination.  The  length 
of  time  taken  by  the  commission  in  determin- 
ing the  cases  before  it,  is  notorious.  The 
important  cases  take  years  and  even  the  smal- 
lest cases  take  months.  An  examination  of 
the  records  would  show  that  in  the  last  five 
years  seldom,  if  ever,  has  a  contested  case 
been  finally  disposed  of  in  less  than  a  year 
from  the  time  it  was  first  brought  to  the  at- 
tention of  the  commission.  Such  a  procedure 
would  be  fatal  to  both  exhibitors  and  produc- 
ers. In  order  to  speed  up  the  procedure, 
it  would  be  necessary  for  the  Congress  to 
make  a  very  substantial  increase  in  the  com- 
mission's annual  appropriation  as  the  person- 
nel of  the  commission  and  staff  would  have 
to  be  greatly  increased.  In  order  to  handle 
the  large  volume  of  new  cases  which  would 
accrue  from  the  passage  of  this  bill,  the 
number  of  commissioners  would  have  to  be 
increased,  also  more  investigators,  trial  ex- 
aminers and  trial  counsellors,  would  have  to 
be  employed  and  provision  made  for  increased 
expenses,  such  as  travel,  mileage  and  fees 
for  witnesses,  stenographic  expenses,  etc.  That 
this  increased  personnel  would  be  necessary, 
is  readily  seen  from  an  examination  of  the 
Commission's  Annual  Report  for  the  Fiscal 
Year  ended  June  30,  1927,  which  was  filed 
with  the  Congress  last  December.  On  page 
104  of  this  report  are  found  tables  summariz- 
ing the  work  of  the  commission.  Taljle  3 
shows  that  during  the  last  five  years  the  com- 
mission, after  investigations,  docketed  a  total 
of  568  complaints  or  contested  cases.  This 
is  an  average  of  113  a  year.  During  the 
same  period  686  cases  were  finally  determined 


FUTURE  DELIVERY  SYSl 
IN  OTHER  LINES 


and    disposed    of,    being    an    averag 
a  year.     It  will  thus  be  seen  that  aj 
of   only    several   thousand   cases   a 
overwhelm    the    organization    as    noi 
tuted.     There   are  arbitrated  or  con4 
the  motion  picture  business  approxin 
000    disputes   each    year   between    b| 
sellers    of    film   and    between    4,000 
of   these    disputes    are   actually   heari 
termined  each  year  by  the  32  arbitratf 
in  the  United  States.     There  can 
tion    but    that    this    bill    would    resul| 
sands   of   new   cases   every   year,   bed 
utterly    impossible    to    fix    any    stal 
"differentials"  that  will  apply  fairlj 
picture  and  every  theater  throughoul 
try.       There    is    probably    no    qHest|l 
industry    upon    which    there    is    suflf 
difference   of   opinion   as   that   of   fifl 
On   questions   of   price   all   authoritiq 
and   each   case   would   be   different 
require  a  full  hearing  on  the  merits! 
lays    and    red   tape    incident    to   this  I 
would    afford    no    relief    to   the    ind| 
on    the    contrary    would    impose    un 
burden   and   expense.      By   the   titnej 
tion  of  price  was  litigated,  the  pic^ 
be  so  old  as  to  have  no  exhibition 

Section  8 — Page  10 — Liij 

Section     8.     Any     person    wl 
kiiozvingly     and     willfully     violt 
provision  of  this  Act  or  any  ordt 
or     regulation     made     by     the 
Trade    Commission,    shall,   upon 
tion  in  any  district  court  of  tht 
States,    be    sentenced   to   a   fint 
more    than    $10,000    and    not    lit 
$1,000,    or    to    imprisonment    fai'i 
than    one    year    or    to    both    sui^ 
and     imprisonment,     in     the     di 
of   the  court. 

This     is     the     penal     clause     pro^ 
and/or     imprisonment     for     any 
the   act    or    any   order,    rule   or    rej 
the   Federal    Trade   Commission, 
crime     and     branding     producers, 
and  exhibitors  who  violate  it  as  criil 


II 


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Hearst  Papers  LJ 
Up  Against  Broof 

(.Continued   from   Page    '. 

"Blind  booking,"  buying  pictij 
and  unmade,  is  nothing  but  sellinj 
future  delivery,  a  practice  uni; 
every  leading  business  in  the  ci 
abolish  forward  contract  would 
pendent  producers"  more  than 
affiliated    interests. 

Such   contracts   are   the   basis   ifl 
loans  with   which  the  independent!) 
payrolls.       There    are    plenty    of 
pendent    producers,    just    as    ther 
sands  of  independent  exhibitors. 

The  most  unfair  part  of  the  bj 
tempt  to  deny  producers  the  rig] 
their  exhibitors.  For  example,  t] 
theaters  they  own.  It  is  an 
back  the  clock  of  economic  pro 
fusing  to  this  one  group  of  manu| 
right  to   sell  directly   to  the  pub 

The    Brookhart    Bill    would    i 
pense  and  confusion  into  film  di 
forbidding    the    long-term    cent 
business    is    done.       It    would    r| 
tion  more  uncertain  and  costly 
would    be    produced,    if    none    Ci 
until   completed — that   is,   if  then 
"blind   booking."  . 

Finally,     government     disappr  lift 
film     industry     would     give     for 
ments  a   fine   new   excuse   to  hat  I  ^ 
can   films   by   discriminatory   leg  i  *« 

The  Brookhart  Bill  should  i  '  "'i 
is  an  ill-considered  proposal,  b<  d  I'll 
ranee  of  the  motion  picture  busi  II  ** 
harm  instead  of  help  the  int(  «( '> 
tends  to  protect.  It  is  an  un  n  '' 
terference    with    a    great    Amer  Ul  ' 


11-Eil 


which    has    done    nothing      to 
stigma  and  this  handicap  at  theUif 
government.  n 


^1 


J. 


JEaruary  19,  1928 


THE 


■^^ 


DAILY 


— 

— 

P)    STRIDES    ARE    BEING 
IN       THE       FOREIGN 
).        KEEP      POSTED 
HROUGH  "FOREIGN 
MARKETS" 

Foreign  Markets 

NEWS    FLASHES    FROM    FILM 

CENTERS      ALL      OVER     THE 

GLOBE:     MELBOURNE, 

LONDON,   BERLIN. 

PARIS 



^ 

OF 
rilN  IS  OUTUNED 


itgf  its  discussion  of  the 
}ta  bill,  the  third  instal- 
article  on  the  industry 
I  prepai-ed  by  the  M.  P. 
the  Dept.  of  Commerce 
port  by  Assistant  Trade 
ler    C.    Grant    Isaacs    in 

lows: 

ction  of  the  act  enforces  the 
proportion  of  British  films  in 
f  Great  Britain  by  means  of 
d  "The  quota."  The  act  lays 
one  shall  exhibit  a  new  picture 
first  been  registered,  and,  fur- 
■y  renter  shall  acquire  for  rent- 
year  and  every  exhibitor  shall 
:red  British  films  in  a  fixed  and 
easing  proportion  to  the  register- 
ms  rented  or  exhibited  by  bim. 
m  is  called  the  quota,  and  there 
arate  quota  for  long  films  (films 
in  length)  and  short  films,  so  that 
films  (which  are  cheaper  and 
ce)  cannot  be  used  as  quota  to 
importation  of  long  foreign 
in  any  British  film  be  used  for 
!S  by  a  renter  more  than  once. 
"',11  Jitor  this  does  not  apply,  and 
proportions  simply  on  the  Brit- 
ign  footage  shown.  The  pro- 
le  renter's  and  exhibitor's  quota 
,  _  and  it  will  be  see.i  that  the 
iligation  starts  later  and  at  a 
J  the  renter's  which  should  pro- 
margin  of  British  pictures  for 
ind  give  the  exhibitor  a  reason- 
lity    of    selection. 

First   Schedule 
rt  I — Renter's   Quota 
e  year 

h  31.  Per  Cent 

7 'A 


rd 


10 
10 
U'A 

15 

\7Vi 

17'A 

20 

20 

20 


II — Exhibitor's  Quota 


le  year 
:h31. 


llittt 


■  the 


Per  Cent 

..     5 
..      7  A 
..     7'A 
..    10 
. .    12^ 
. .    15 
. .    15 
. .   20 
. .   20 
.  .   20 


jasii 
>a 

'U 

"Jj  lition  of  British  Film 

jiP.li  D  qualify  as  a  British  film  under 
!)«»  I  must  comply  with  the  following 
,i\  ii  :— 

1gi  dii  (t  have  been  made  by  a  British 
gtnd  |7  a  company  registered  in  the 
i,i  t  ire,  the  majority  of  the  directors 
".  !  British  subjects, 
(ijudio  scenes  must  have  been  pho- 
a  studio  in  the  British  Empire. 
)t  apply  during  the  first  year  of 
as  it  is  thought  that  there  may 
e  of  studio  space. 
,  athor  of  the  scenario  must  have 
» «2  ish    subject. 

r' '*  St  75  per  cent  of  the  salaries  and 

'  J  the  making  of  the  pictures  must 

'?  aid   to   British   subjects,   but   one 

[0  r   or   actress,    or    a    foreign    pro- 

*'  be   engaged    and    the   salary   paid 

,  »»;  ion   need    not   be    counted    in    the 

Oilier   allowed  to  be  paid  to  foreigners 


Quota  Trouble? 

Sydney — Government  author- 
ities investigating  film  condi- 
tions in  Australia,  and  film  ex- 
ecutives here  appear  doubtful 
as  to  the  success  of  a  quota, 
chiefly  because  of  unwilling- 
ness of  financiers  and  the  pub- 
lic to  invest  the  money  needed 
for  domestic  production. 


I  which   is   not  a  British   film   is 
Hit   tor   the   purposes   of   the   act. 


to  be  a  foreign  film  and  therefore  will  have 
to  find  quota  before  it  can  be  dealt  with  in 
this  country.  It  may  well  be  that  where  the 
nature  of  the  story  necessitates  the  filming 
of  scenes  abroad,  bad  weather  conditions, 
breakdown  of  transport,  or  some  other  reason 
may  involve  the  payment  of  salaries  and  wages 
to  foreign  personnel  exceeding  the  fntended 
proportion,  and  thus  prevent  the  picture  from 
ranking  as  a  British  picture.  In  order  to 
mitigate  this  very  unfair  result  the  Board  of 
"Trade  is  given  power  to  grant  an  exemption 
within  the  limits  to  such  cases.  It  will  be 
noted  that  a  picture  will  not  cease  to  be 
British  because  it  is  made  by  a  foreign  di- 
rector or  because  the  cast  includes  a  foreign 
star. 

The  Advisory  Committee 

The  last  provision  of  the  act,  which  it  is 
necessary  to  summarize,  is  a  very  important 
one.  It  provides  for  the  setting  up  of  a 
committee  to  advise  the  Board  of  Trade  on 
the  administration  of  the  provisions  of  the 
Act.     This  committee  is  to  consist  of: — 

(a)  Two  representatives  of  film  makers. 

(b)  Two   representatives   of    film    renters. 

(c)  Four  representatives  of  film  exhibitors. 

(d)  Five  members,  of  whom  one  shall  be 
chairman  and  including  a  woman,  be- 
ing persons  having  no  pecuniary  in- 
terest in  any  branch  of  the  film  in- 
dustry. 

Great  importance  is  attached  by  the  trade 
to  the  establishment  of  this  committee,  as  the 
film  business  is  an  exceedingly  technical  one 
and  the  commercial  arrangements  are  very 
complex. 

1758  Subjects  Released 
in  England  During  1927 

London— In  1927,  1,758  features  and 
shorts  were  submitted  to  censors,  an 
increase  of  40  subjects  over  1926, 
when  6,288,176  ft.  of  film  were  sub- 
mitted. The  1927  linear  total  reached 
6,593,995  ft. 

Majority  of  the  releases  were  passed 
for  general  use,  while  a  number  were 
approved   for   adult    showing   only. 

Herz,  Polish  Producer,  Passes 
Warsaw — Alexander  Herz  is  dead 
here  at  the  age  of  49.  He  was  chair- 
man of  Sfinks  Films.  Prior  to  the 
World  War,  Herz  was  associated 
with   Pathe   Freres,   Paris. 


New  Italian  Company 

Rome — Socicta  Anonima  Cinema- 
tographia  Internationale  has  been  or- 
ganized at  Geneva,  to  import  and  ex- 
port. Deals  with  several  companies 
are  pending. 

Sovkino  Closes  Deal 

Moscow — Iris     Films,     has     closed 
with  Sovkino  to  distribute  all  Sovkino 
I  product  in  Syria,   Balkan   States  and 
Palestine. 


THREATEN  TO  CLOSE 
ALL  FRENCH  THEATERS 


Paris  —  So  bitter  and  determined 
is  the  opposition  of  French  exhibitors 
to  the  new  quota  legislation,  that 
a  theater  strike  is  suggested  for  April 
13,  when  every  theater  in  France 
would  close. 

All  of  the  13  exhibitor  associations 
were  represented  at  a  mass  protest 
meeting  held  in  Paris,  where  it  was 
revealed  that  the  Minister  of  Educa- 
tion had  abandoned  the  idea  of  carry- 
ing through  legislation  embodying  the 
proposals  which  exhibitors  had  ex- 
amined, but,  instead,  would  apply,  by 
decree,  new  measures,  the  text  of 
which  was  not  made  public  until  just 
before  the  measure  was  presented  to 

the   legislators. 

At  the  protest  meeting,  exhibitors  voted 
against  the  new  proposal  to  establish  a  list 
of  priority  for  the  exhibition  of  films.  The 
proposals  gave  exhibitors  no  guarantee  as- 
suring their  livelihood  and  independence  of 
their  theaters,  and,  in  fact,  gave  certain  per- 
sons a  firm  grip  on  the  whole  French  market. 

Once  again,  the  exhibitors  went  on  record 
with  the  statement  that  the  French  trade 
could  be  protected  without  quota  restric- 
tions, or   without  injuring  exhibition. 


8  New  Houses  Scheduled 

Vienna — Austria  has  762  theaters. 
Eight  more  will  be  opened  in  1928. 
The  theaters  operate  as  follows:  209 
give  daily  performances;  180  are  open 
two  or  more  nights  per  week;  172 
open  once  or  twice  weekly;  164  show 
only  once  a  week;  18  open  but  three 
times  each  month;  nine  open  irregu- 
larly and  ten  are  closed  temporarily. 


Rules  Against  Fast  Projection 

Munich — Exhibitors  in  Bavaria  are 
protesting  against  the  proposed  order 
to  limit  projection  to  28  pictures  per 
second.  The  Government  claims  ac- 
celerated projection  causes  fires. 

43  German  Houses  Closed 

Berlin — Although  most  German 
theaters  are  well-kept,  authorities  have 
closed  43  in  the  Rhineland.  Structural 
alterations  have  been  ordered  in 
eighty. 


Somptier  Leaves  Paris 

Paris — Rene  Le  Somptier,  director, 
is  on  an  official  mission  to  the  French 
Colonies,  where  he  will  produce  sev- 
eral Government  films. 


Victoria  Censors  Drastic 

Melbourne — Many  complaints  have 
been  received  from  theaters  and  pro- 
ducers because  of  severity  of  the  Vic- 
torian Censor  Board. 


New  British  Daily 

London — "The  Cinema,"  weekly 
trade  publication,  now  publishes  a 
daily,  titled  "Today's  Cinema."  Sam 
Harris  is  publisher. 


TAXES  HALT  THEATER 
BUILDING  IN  JUGO-SLAVIA 


IVashington  Bureau  of  THE  FILM  DAILY 
Washington  —  High  taxes  have 
halted  theater  construction  in  Jugo- 
slavia. No  new  houses  opened  in 
1927  and  probably  none  will  be  erected 
in  1928,  according  to  a  report  from 
Consul  K.  S.  Patton,  Belgrade,  to  the 
M.  P.  Section,  Dept.  of  Commerce. 

The  situation  has  become  so  acute 
that  theater  owners  contemplate  clos- 
ing unless  cuts  are  made.  Present 
tax  amounts  to  33  per  cent  of  grosses 
in  Serbia  and  44  per  cent  in  Croatia. 
A  new  tax  was  imposed  in  1927, 
amounting  to  three  dinars  per  meter 
on  each  picture  imported. 

About  284  films  were  purchased 
from  the  States  in  1927.  Agitation 
against  American  films  does  not  exist. 

War  Films  Banned  in  France 

Paris — Foreign  and  domestic  pic- 
tures dealing  with  the  World  War 
will  no  longer  be  permitted  on  French 
screenSj  because  they  "stir  sad 
recollections"  and  keep  old  bitter- 
nesses alive.  Albert  Sarraut,  Minister 
of  the  Interior,  who  issued  the  decree, 
ruled  that  such  films  placed  in 
production  after  Jan.  1,  1928  are 
banned. 


Britain  will  Bar  "Dawn" 
London — "Dawn,"  the  Edith  Cavell 
film,  will  be  banned  in  England  by 
the  unofficial  censor,  T.  P.  O'Connor, 
Irish  member  of  Parliament,  who  was 
influenced  by  a  protest  made  by  Sir 
Austen  Chamberlain,  Foreign  Secre- 
tary. It  is  felt  by  Government  au- 
thorities that  the  picture  would  re- 
vive   war-time    animosities. 


Aafa  Pays  10  Per  cent 

Berlin  —  Ten  per  cent  dividend, 
for  1927,  has  been  declared  by  Aafa, 
which  announces  12  features  for  1927- 
28.'  Rudolph  Walther-Fein,  'Max 
Obal  and  Dr.  Johannes  Guter  will 
direct. 


RICHMOUNT  PICTURES,  Inc. 

723  7th  Avenue  New  York  City 

D.  J.  MOUNTAN.  Prw. 

Exclusive  foreign  represen- 
atives  for  Rayart  Pictures 
Corporation  and  other  lead- 
ing independent  producers 
and  distributors. 

Cable  AddrcM:  RICHPICSOC.  Parla 
Cabl*    Adreit:    DEBJAT.    London 
Cable   Addreaa:    RICHPIC,    N.   T. 

Exporting  only    the    best    in 
Motion  Pictures 


THE 


I 


DAILY 


Sunday,  February  19,  0^ 


"Four  Sons" 

Fox  Length:    9412  ft. 

FINE  ATTRACTION.  EMO- 
TIONAL APPEAL  OF  STRONG- 
EST KIND  IN  MOTHER  LOVE 
STORY  WITH  WAR  AS  A 
BACKGROUND.  NEEDS  TRIM- 
MING AT  THE  END. 

Cast.  ..  .Margaret  Mann,  hitherto 
an  unknown  comes  through  with  fly- 
ing colors  as  Mother  Bernle;  Albert 
Gran  excellent  as  postman;  Earle 
Foxe  splendid  as  the  major;  James 
Hall,  Francis  X.  Bushman,  Jr.,  George 
Meeker  and  Charles  Morton  all  fine 
as  the  sons;  Others:  June  Collyer, 
Frank    Reicher. 

Story  and  Production.  .War  drama, 
based  on  I.  A.  R.  Wylie's  story, 
"Grandma  Bernle  Learns  Her  Let- 
ters." A  German  mother  is  the  cen- 
tral figure  of  this  story,  another 
drama  with  the  Great  War  as  a  back- 
ground. Carrying  the  war  into  Ger- 
man territory  and  showing  how  the 
ravages  of  the  conflict  left  its  mark 
there  as  it  did  elsewhere  provides  a 
rather  new  slant.  One  by  one 
Mother  Bernle's  sons  are  taken  from 
her.  All  hope  seems  gone  when,  with 
the  end  of  battle,  comes  a  message 
froin  the  boy  who  had  gone  to  Amer- 
ica calling  for  his  mother  to  join 
him.  Their  speedy  reunion  should 
close  the  pictuse,  but  the  ending  is 
dragged  out  unnecessarily.  The  trim- 
ming should  be  made  here. 

Direction  . .  .John  Ford;  very  good 

Author    I.  A.   R.  Wylie 

Scenarist    Philip   Klein 

Photography  .Geo.  Schneidermann; 
excellent. 


"Rose-Marie" 

M-G-M  Length:  7745  /•«. 

JUST  FAIR.  ALL  THAT  CAN 
BE  SAID  FOR  PICTURE  VER- 
SION OF  MUSICAL  COMEDY. 
NOT  ENOUGH  ACTION  IN  TOO 
MUCH  FOOTAGE. 

Cast. . .  .Joan  Crawford  pleasing  in 
title  role.  James  Murray,  satisfactory. 
House  Peters  splendid.  Creighton 
Hale  in  nice  characterization.  Others: 
Gibson  Gowland,  George  Cooper, 
Polly  Moran. 

Story  and  Production. ..  .Based  on 
musical  comedy  of  same  name.  Just 
a  so-so  entertainment.  Best  described 
as  a  picture  that  is  "all  right."  The 
story  thread  is  rather  thin  to  be 
spread  over  the  footage  allotted  to  it. 
Which  results  in  making  the  picture 
exactly  what  it  is:  An  attraction  of 
about  average  appeal,  laid  against  a 
background  of  the  Northwoods  and 
painted  drops.  Rose-Marie,  a  love- 
at-first-sight  situation,  a  murder,  the 
man  hunt,  the  girl's  efiforts  to  save 
her  lover,  the  impending  attack  by 
the  villain  and  the  clinch.  There  you 
have  it.  Nothing  that  fans  haven't 
seen  time  and  time  again.  Nothing 
in  the  development  to  make  it  stand 
out  from  dozens  of  other  pictures 
which    are    basically   exactly    like    it. 

Director     Lucien    Hubbard; 

satisfactory. 

Author  ....  Based  on  lyrics  by  Otto 
Harbach  and  Oscar   Hammerstein. 

Scenario   Lucien  Hubbard 

Photography    John   Arnold; 

fine. 


*The  Battle  of  Coronel  and 
Falkland  Islands" 

Artlee  Pict.  Length:  about  8,500  ft. 

DRAMATIC  PRODUCTION  OF 
A  STIRRING  EPISODE  IN  BRIT- 
ISH NAVAL  HISTORY.  WELL 
DONE  AND  OF  PARTICULAR 
INTEREST  TO  MEN. 

Cast.  ...  Principal  actors  the  grim 
British  sea  dogs.  They  do  their  work 
well. 

Story  and  Production ....  With  the 
cooperation  of  the  British  Admiralty 
and  Navy  League,  the  only  two  de- 
cisive naval  actions  of  the  war  have 
been  reproduced.  At  Coronel,  the 
German  men-of-war  sent  the  British 
to  the  bottom,  but  at  Falkland  Is- 
land, Britain  ready  to  avenge  her  de- 
feat caught  the  Germans  in  a  trap 
and  by  superior  gun  fire  and  speed 
succeeded  in  sinking  the  enemy.  The 
drama  in  this  subject  is  real.  The 
incidents  are  not  fiction  but  fact  and 
therefore  sweeping  in  their  hold  on 
the  spectator.  The  picture  is  a  vivid 
reproduction  of  the  battles  and  the 
events  that  led  up  to  then\  expertly 
handled  and  engrossingly  presented. 
It  will  appeal  particularly  to  men 
and  children.  Likewise  the  picture 
has  potentialities  since  it  is  vastly 
different  from  the  average  run  of 
films.  The  fact  that  it  is  an  unusual 
type  of  entertainment  should  be 
stressed  in  the  handling. 

Direction.  .Walter   Summers;   good 

Story    British   naval   history 

Scenarist None  credited 

Photography     None    credited; 

very  good. 


Reginald  Denny  in 

"That's  My  Daddy" 

Universal  Length:  60'; 

NOT  A  TYPICAL  DENNY 
HICLE  BUT  GREAT  AUDIEt 
FARE  WITH  SOB  STUFF  SA 
WICHED  IN  BETWEEN  L 
ERS  OF  LAUGHS. 

Cast.  .  .  .Star  as  entertaining  a: 
ways.     Jane  La  Verne,  the  oqifc 
child  of  the  yarn,  appealing 
therniore    clever.      Barbara 
right    in    a    colorless    lead. 
Tom    O'Brien,    Armand    Kaliz. 

Story    and    Production Cod 

with  farcical  trimmings,  creditei 
Denny  as  an  original.  Not  par 
larly  original,  however,  but  dire 
by  Fred  Newmeyer  and  acted  cap 
throughout.  The  situations  ari 
amusing  and  the  titles,  insane  as 
are,  are  distinct  knockouts.  The 
has  Denny,  in  trying  to  avoid  a; 
mons  for  speeding,  tell  the  cop 
he  is  rushing  to  his  little  dauf 
who  has  been  injured  in  an  accii 
Of  course  he  hasn't  a  daughten 
this  is  the  fact  that  causes  a  % 
trouble  when  an  orphan  child 
hospital  adopts  him.  The  yo: 
gums  up  his  forthcoming  mat 
with  a  lady  whose  bankroll  is  i 
and  paves  the  way  for  a  love  i 
with  her  nurse  .  It's  an  excellent 
ture  for  family  audiences,  whole,' 
and  honestly  funny.  Director  I 
meyer  knows  his  comedy  stuff. 

Direction Fred    Newrai 

splendid. 

Author Reginald  D 

Scenario Earl 

Photography.  .  .Arthur  Todd; 


Richard  Dix  in 

"Sporting  Goods" 

Paramount  Length:   5951  ft. 

SILLY  STORY  MADE  FAIRLY 
ENTERTAINING  BY  ST. 
CLAIR'S  DIRECTION  AND 
DIX'S  ACTING.  JUST  A  FAIR 
PROGRAM  NUMBER. 

Cast.  ..  .Richard  Dix  lends  an  air 
of  plausibility  to  a  wildly  improbable 
yarn.  Gertrude  Olmstead  provides 
the  feminine  menace  acceptably.  Ford 
Sterling  good  business  type.  Others 
Philip  Strange,  Myrtle  Stedman,  Wade 
Boteler,  Claude  King,  Maude  Turner 
Gordon. 

Story  and  Production.  .Light  com- 
edy. If  they  had  made  this  a  straight 
burlesque  of  the  poor  young  sales- 
man succeeding  against  terrific  odds, 
it  would  have  been  a  wow.  Instead, 
they  put  it  over  as  a  legitimate  story 
from  the  comedy  angle.  Hero  im- 
personates a  wealthy  manufacturer 
at  a  California  hotel  in  order  to  win 
the  girl.  All  the  time  he  is  trying 
to  put  his  invention  of  an  elastic 
golf  suit  on  the  market.  Without  a 
jit  in  his  pocket,  he  goes  through 
the  society  stuff  and  collec'.s  a  lot 
of  laughs  in  his  frantic  endeavors  to 
avoid  detection  as  an  impostor  A 
nice  Horatio  Alger  ending,  v. itli  hero 
made  general  manager  and  winning 
the-  girl  Star  and  director  n-.ake  a 
lot   out   of   slim   fare. 

Direction Malcolm    St.    Clair; 

good. 

Author Not  credited 

Scenario.  .Tom  Crizer,  Ray  Harris 

Photography.  ...Edward  Cronjager; 
fine. 


Helene  Costello  in 

"Burning  Up  Broadway" 

Sterling  Length:  5245  ft. 

LOTS  OF  PEPPY  ACTION  IN 
ROUGH  AND  TUMBLE  STORY 
OF  BOOTLEGGERS  AND  REVE- 
NUE OFFICERS.  HELENE  COS- 
TELLO HAS  CHARM. 

Cast. ..  .Helene  Costello  is  dainty 
and  has  personality.  Robert  Frazer 
given  a  colorless  role  as  hero.  Ern- 
est Hilliard  ditto,  as  the  revenue 
chief.  Sam  Hardy  a  convincing 
gangster.  Others  Max  Asher  and 
Jack  Rich. 

Story  and  Production. ..  .Just  a 
rough  and  tumble  story,  but  it  has 
punch  and  works  up  to  good  suspense. 
The  title  is  misleading,  for  the 
."Broadway"  atmosphere  is  more  like 
the  Bowery,  and  so  are  the  sets.  If 
your  crowd  likes  an  underworld 
story,  with  gangsters,  bootleggers  and 
revenue  officers  all  in  a  merry  mix- 
up,  here  it  is.  The  suspense  is  work- 
ed up  with  a  little  mystery,  for  you 
don't  know  till  the  climax  that  the 
heroine  is  really  a  revenue  agent  get- 
ting the  goods  on  the  bootlegger  who 
runs  a  cabaret  for  a  blind.  Good 
neighborhood  house  fare,  if  you  want 
to  give  the  male  patrons  a  thrill.  But 
it  has  little  appeal  for  women  and 
girls,  except  the  charm  of  Helene 
Costello,   which   is   considerable. 

Direction    Phil    Rosen;    good 

Author Norman    Houston 

Scenario Frances   Guihan 

Photography Herbert     Kirk- 

patrick;    fair. 


"Beyond  London's  Lights" 

FBO  Length:    5583   ft. 

UNUSUAL  LOVE  THEME  DE- 
V  ELOPED  WITH  CHARM, 
AGAINST  FINE  ENGLISH 
BACKGROUND.  HUMAN,  AP- 
PEALING STORY  MAKES  REAL 
ENTERTAINMENT. 

Cast.... Lee  Shumway  gives  a  fine 
portrayal.  Gordon  Elliott  handles  a 
difficult  role  well.  Adrienne  Dore 
and  Jacqueline  Gadsden  as  rivals 
both  score.  Herbert  Evans  does  a 
good  character  bit.  Others  Florence 
Wix,  Templar  Saxe,  Blanche  Craig, 
Katherine  Ward. 

Story  and  Production.  ...  Romance 
drama,  from  the  story,  "Kitty  Car- 
stairs,"  by  J.  J.  Bell.  Stamped  by  in- 
telligent direction  throughout.  Di- 
rector Terriss  took  a  human  story 
and  handled  it  with  restraint  and  un- 
derstanding. The  locale  is  an  English 
village,  later  changing  to  London. 
The  son  of  a  proud  English  family 
is  torn  between  his  love  for  a  village 
girl  and  his  impulse  to  marry  a  titled 
lady  who  can  help  his  career.  T!ien 
Lee  Shumway  enters  as  the  friend 
of  all  three,  resulting  in  developing 
an  unusual  love  story.  It  is  grown- 
up entertainment,  that  even  the  flap- 
pers can  enjoy.  Any  patronage  will 
welcome  this  sweet  and  wholcsoDie 
story  told  with  a  real  dramatic  punch. 

Direction Tom  Terriss; 

splendid. 

Author.. J.  J.   Bell 

Scenario Jean     Dupont 

Photography Bob    De    Grass; 

good. 


Buffalo   Bill,   Jr.   in 

"The  Valley  of  Hunte 
Men" 

Pathe  Length:  452 

LOTS  OF  ACTION  ACR 
THE  MEXICAN  BORDER  C 
WITTING  BANDITS.  NEW 
GLE  AND  GOOD  WORK 
STAR  GIVE  PICTURE  A  PUJi 

Cast.... Buffalo  Bill,  Jr.,  has  ; 
part  matching  his  wits  againsi 
border  gang.  Kathleen  Collinsj 
nishes  the  heart  throbs.  Oscarf 
fel  the  polished  outlaw.  Others 
Ganzhorn,  Alma  Rayford,  F 
Griffith,    Frank  Ellis. 

Story  and  Production We: 

from  the  story,  "Ride  'Em  Cow'i] 
by     Harrington     Strong.      The  J 
rides  single  handed  into  the  out 
village    across    the    Mexican   be. 
As    a   revenue   officer,    his   schet 
to  get  the  gun  runners  to  chase 
back  to  the  American  side  wher! 
rest    of    the    revenue    force   can" 
them.      His    method    is    original, 
gives  the   story  a  kick.     He  kid 
outlaws  individually,  and  keeps 
uncertain    whether    he    is    an  0 
or  an  outlaw   like  themselves.  C 
twists    keep    the    interest    mour 
Works  up  to  a  sizzling  climax, 
the   dash  across   the  border  witi 
gang    following    him    into    the 
Unusual    suspense,    for   you   fef 
hero  is  in  danger  every  minute. 

Direction Richard    Th 

fine. 

Author Harrington  S'l 

Scenario Frank    L.   In| 

Photography. .......  Ray  Rie 


* 


K 


itlFebruary  19,  1928 


DAILV 


xspaper  Opinions 


"Four  Sons" 

Fox 

Gaiety 

,N — *  *  *  The  picture  is  com 
II  the  elements  that  go  toward 
;ood  screen  entertainment. 
iIlKKOR— *  *  *  is  a  treat  for 
If    you    don't    like    sad    pictures 

If    you    do,    they    don't    come    any 

;EWS— *  *  *  There  is  little  of 
good  deal  of  pathos  in  this  "Four 
the  first  half  the  director  has 
iorliina,  interesting  treatment  of 
R.  VVylie's  war  tale.  Then  he 
loHve    forgotten    that    a    picture    must 

;   JOURNAL— *   •   *    Sympatheti 
ed    and    understandingly    handled, 
the   credit    going   to   John    Ford, 
is  a   beautiful   production.    ♦   *   * 
WORLD—*  *  *     John     Ford, 
may    feel    deeply    proud    of    his 
For     the     first     three     or     four 
>    outdone    the    German    directors 
game   of    putting    down    on    film 
diinisical   flavor  of   life   in  a  small 
i-n.    *   *   * 

'. — *   *   *     It    has    a    heartrending 
on    of    mother    love    tried    to    an 
presented  with  a   reserve  of  emu- 
appealing    pathos    partly    due    to 
work    of     Margaret    Mann    ..nd 
J's   direction.    *   *   * 
TRIBUNE—    *  *  ♦     The    st(.r\ 
out    much    too    slowly    after    the 
a     :  war,  but  the  picture  as  a  whole 
entertainment.       John     Ford    is    a 
,   but   somewhat   deliberate.    *   *   * 

*  *    Mrs.    Mann,    as    if    the    pic- 
;n   written    for    her    alone,    caused 
flutter     of     handkerchiefs     that 
an    increasingly    rhythmical    mr 
s  H    tear-stained     minutes     sped     l)y 


El     IPH— *   *   *    Exhibitors   can    trust 
S(       to  support   a   full   house. 
E^  ^M — *   *   *   Most   of   the   acting   is 
eauti fully   directed   by   John    Ford, 
laughs,    and   an    interesting,    hold- 


irj 
ir 
id 


s"   is  a  credit   to   its   makers,   and 
be   a   joy   to  the   fans.    *   *   * 

*  *  Quite  a  graphic  concep- 
sufferings  and  tribulations  of  a 
her  during  the  World  War  is 
"Four  Sons,"  *  *  ♦ 
ItlH-*  ♦  »  I  thought  it  a  splendid  ef- 
re  of  a  mother's  sacrifice  made 
ishion  that  all  its  notes  of  sen- 
igic  desjjondency  were  minimized 
m    their    actual    expression    upon 


IKS 


Sadie   Thompson" 
Satjger,  New  Orleans,  La. 

ICAYUNE— •    «    *    Gloria's   per 
perhaps    the    best    of    her    long 

lUUNE— •      •      •      Among      all 
-on's    successes,    none   rank   high- 

•      «      »      -pi^j      whole      picture 
cnsational   episodes   and   startling 


H 


xports  Rise  in 
►vember,  Gov't  Says 

Bureau   of   THE    FILM    DAILY 

;ton — December  film  ex- 
e  reported  today  by  the 
if  Foreign  and  Domestic 
?  as  follows:  postives,  19,- 
feet  valued  at  $479,833, 
6,361,979  feet  valued  at 
a  November;  raw  stock,  4.- 
eet  valued  at  $100,338, 
?<Z7.7i7  feet  valued  at  %7i,- 
iie^ltivts,  967,807  feet  valued  at 
against  727,021  feet  valued 
i9;  shipments  to  non-con- 
territories,  1,766,420  feet 
$20,825  against  1,577,853 
:1  at  $25,415;  total  26,556,649 
•d  at  $719,710,  against  21,- 
et  valued  at  $662,844. 


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97 
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759 
25 
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714 

141 

us 

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val 

90 


Short  Subjects 


"The  Lady  of  Victories" 
Technicolor— M-G-M 
Artistic  Success 
Type    of    production ...  .2    reel    color 

historical. 

Here  is  a  dignified  and  entertaining 
presentation  of  the  highlights  in  the 
romance  of  Napoleon  and  Josephine. 
The  courtship  is  shown,  the  marriage, 
and  flashes  of  the  Napoleonic  troops 
inspired  to  victories  by  "Our  Lady  ot 
Victories."  He  crowns  her  Empress. 
Then  the  tragedy  develops — an  heir 
to  the  throne  is  imperative,  and  he  is 
forced  to  divorce  Josephine,  for  the 
welfare  of  the  Empire  comes  before 
even  his  love.  That  marks  the  down- 
fall of  the  Concjueror.  The  last  shot 
shows  him  a  broken  hearted  man. 
alone  on  the  barren  island  of  St.  Hel- 
ena. The  Technicolor  work  through- 
out is  gorgeous,  the  colors  registering 
clear  and  in  perfect  harmony  with  the 
sets  and  costumes.  Here  is  class  in  the 
way  of  a  short  that  j'ou  can't  over- 
look. Agnes  Ayres  as  Josephine  is 
alluring;  Otto  Mattieson  records  a 
striking  resembleance  to  the  great 
historical  figure.  William  Neill  di- 
rected admirably,  and  with  proper  r^ 
straint  in  handling  such  a  difficult  sub- 
ject. 


"The  Family  Group"— Hal  Roach 
M-G-M 

A   Winner 

Type  of  production.  .  .  .2  reel  comedy 
llooks  like  one  of  the  best  short 
comedies  of  the  season.  Hal  Roach 
has  given  this  two-reeler  the  care 
and  attention  of  a  feature  comedy,  and 
built  it  up  logically  to  a  real  knock- 
out in  the  way  of  laughs.  Charley 
Chase  is  the  comedian,  and  with  a  real 
vehicle  he  shows  that  he  is  of  the 
caliber  from  which  feature  stars  are 
made.  Two  good  gags  are  outstand- 
ing. Charley  in  a  street  car  with  one 
of  those  sneezy  colds  is  a  riot.  And 
he  creates  one  before  they  throw  him 
ofif.  His  kid  wins  the  prize  at  a  baby 
show,  and  the  proud  parents  take 
him  to  the  photographers  for  a  family 
portrait.  As  they  pose,  the  gags  that 
are  pulled  to  secure  the  proper  photo 
are  a  succession  of  howls  and  gurgles. 
You  owe  it  to  the  community  to  give 
'em  this  prize  example  of  laughology. 
Fred  L.  Guiol  directed.     And  how! 


"The  Smile  Wins" 
Our  Gang — Pathe 

Rather  Flat 

Type  of  production.  .  .  .2  reel  comedy 
Farina  is  featured.  He  sets  out  to 
be  of  help  to  his  sick  and  destitute 
mother.  The  other  kids  in  the  Gang 
make  life  miserable  for  him,  until 
Fatty  comes  to  his  rescue.  He  pro- 
poses to  dig  for  oil  in  Farina's  back 
yard.  They  happen  to  tap  an  oil  pipe 
from  a  big  gusher,  and  as  the  oil 
spurts  skyward,  the  landlord  sees  it 
and  offers  the  sick  mammy  $50,000 
option  on  the  property.  When  he  dis- 
covers the  strike  is  a  fluke,  it's  too 
late.  All  hands  happy.  Below  the 
average  for  this  series.  Seems  less 
spontaneous  than  usual. 


"The  Swim  Princess" 
Mack  Sennett — Pathe 
Not  So  Hot 
Type  of  production.  .  .  .2  reel  corned;* 
The  Sennett  lot  must  be  running  dry 
on  gags  and  situations.  They  use  the 
old  swimming  meet  of  the  college 
girls,  and  a  lot  of  the  gags  that  have 
been  used  in  the  feature  college  com- 
edies of  similar  theme.  The  girl  com- 
edian furnishes  most  of  the  fun  as  she 
is  chased  by  a  sheriff  and  arrives  at 
the  meet  in  time  to  win  for  her 
college.  The  one  bright  feature  are 
the  occasional  shots  of  the  bathing 
girls,  done  in  Technicolor.  The  pro- 
duction  and  old   gags   are  crude. 


"His    Maiden    Voyage" 
Mermaid — Educational 

Animal  Fun 
Type  of  production. ..  .2  reel  comedy 
This  fun-fili:.i  doesn't  really  get 
going  till  the  second  reel,  when  it 
shoots  along  at  a  merrj'  clip  and  reg- 
isters laughs  with  regularity.  George 
Davis  as  the  comedian  disguises  him- 
self as  a  stewardess  in  order  to  be 
near  his  girl  on  the  boat.  Dad  ob- 
jects. Davis  burlesques  the  female 
role  in  great  stj'le.  But  when  the 
wild  animals  being  shipped  from 
Africa  get  loose,  the  fun  really  begms. 
The  stunts  the  animals  are  made  to 
do  is  above  the  average.  Will  tap  the 
laugh  reservoirs  in  any  normal  per- 
son's makeup.  Directed  by  Stephen 
Roberts. 


"A  Simple  Sap" 
Chadwick — Educational 
Good  Number 
Type  of  production.  .  .  .2  reel  comedy 
Larry  Semon  comes  through  witli 
an  old-time  rough  and  tumble  slap- 
stick that  piles  up  a  good  percentage 
of  laughs.  The  fun  is  ridiculous,  but 
the  kind  that  forces  you  to  laugh  in 
spite  of  yourself.  Larry  is  a  store 
clerk,  and  as  one  buyer  after  another 
is  ready  to  close  the  deal,  he  manages 
to  upset  the  works.  It  winds  up  in 
a  free-for-all  fight.  It's  a  mussy  party, 
but  absurdly  funny.  Larry  Semon 
directed. 


"Social   Lions" 
Universal 

Slapstick  Lawn  Party 
Type  of  production. ...  1  reel  comedy 
A  new  millionaire  rents  a  mansion 
in  Sap  Center  and  the  editor  of  the 
Clarion  decides  to  marry  off  his 
daughter  to  him.  The  newcomer 
stages  a  lawn  fete  which  gives  birth 
to  the  usual  slapstick  antics,  includ- 
ing chases.  It  all  ends  with  the  rev- 
elation that  the  "millionaire"  is  an 
escaped  lunatic.  Film  affords  a  fair- 
sized  number  of  laughs  and  is  aver- 
age in  entertainment  as  other  mem- 
bers of  the  Harold  Highbrow  seiics. 
Doran    Cox    directed. 


"A  Blaze  of  Glory" 
Fables— Pathe 

Lively  Cartoon 

Type  of  production.  .  .1  reel  animated 

Old  Al  assigns  the  Cat  to  clean  out 

the  mice  that  infest  his  home,  but  poor 

Thomas  is  licked  almost  unconscious. 


So  Al  gives  Tabby  the  air.  As  Al 
sleeps,  a  fire  occurs  in  his  home,  and 
the  mice  make  matters  worse  by  fill- 
ing a  patent  fire  extinguisher  with 
benzine.  When  Al  uses  this,  his  prop- 
erty becomes  a  total  loss.  Nothing 
new.  Just  the  average  cartoon,  but  it 
moves  at  a  lively  clip. 


"The    Battle   of  the   Plants" 
British  Instructional  Film,  Ltd. 

Interesting  Nature  Film 
Type  of  production.. 1  reel  educational 
One  of  the  "Secrets  of  Nature"  se- 
ries produced  in  England  by  British 
Instructional  Films,  Ltd.  This  is  an- 
other illustration  of  the  first  law  of 
nature,  and  through  the  magnifying 
lens  reveals  how  the  battle  for  self- 
preservation  extends  down  to  plant 
life.  The  camera  shows  how  the 
p. ant  that  survives  is  usually  the  fit- 
test.    Not   new,  but  interesting. 


"Rainy  Days" — Our  Gang 
M-G-M 

Slapstick 
Type  of  production. ..  .2  reel  comedy 
The  Gang  runs  wild  in  a  house  dec- 
orating riot  in  which  they  put  wall 
paper  on  all  the  walls  in  their  own 
original  manner.  As  can  be  imagined, 
it  is  a  very  messy  party,  and  strings 
along  with  this  gag  till  it  becomes 
rather  tedious.  No  doubt  the  Our 
Gang  fans  will  think  it's  the  berries. 
All  kids  enjoy  pranks,  so  guess  that's 
the  answer.    Anthony  Mack  directed. 


"Mother    Bird" 
Curiosities — Educational 
Bi7-d  Life 
Type  of  production. ...  1  reel  comedy 
A    collection    of   bird    shots    depict- 
ing the  mother  bird  in  the  process  of 
feeding    and    caring    for    its    young. 
These  have  been  strung  together  and 
built  up  into  an  interesting  reel  with 
titles  that  play  up  the  mother  angle. 
The  grouse,  bluebird,  cuckoo  and  owl 
are  some  of  the  subjects.     Its  sole  in- 
terest is  that  of  a  nature  study  with 
particular  appeal  to  bird-lovers. 


"Dumb   Daddies" — Hal   Roach 
M-G-M 

Gets  Over 
Type  of  production.  .  .  .2  reel  comedy 
Max  Davidson  plays  the  distracted 
father  worried  about  his  boy.  The 
latter  is  "Spec"  O'Donnell,  who  has 
become  interested  in  amateur  the- 
atricals. Max  is  worried  about  his 
boys  mysterious  antics  as  he  sees  him 
rehearsing  privately,  thitiking  the  kid 
has  gone  cuckoo.  He  follows  him 
to  the  girl's  home,  where  they  re- 
hearse. Another  girl  claims  that 
"Spec"  has  done  her  wrong.  Max, 
eavesdropping,  thinks  it  is  on  the 
level.  From  then  on  his  efforts  to 
save  his  boy  from  disgrace  produce 
all  the  fun  that  any  fan  can  reasonably 
ask  for.  Davidson  and  "Spec"  make 
a  fine  team.  And  they  had  a  real 
script  to  work  with.  Hal  Yates  di- 
rected. 


Pathe  Review  No.  9 — Pathe 

Good  Variety 
Type  of  production.  .  1  reel  magazine 
Starts  off  with  views  of  two  women 
art  celebrities  at  their  work — one  a 
mural  decorator  and  the  other  an 
illustrator  of  child  life.  Interesting 
views  are  shown  of  the  Farthest 
North  bathing  resort  at  Riga  in  Lat- 
via. 


D/^ILY      Sunday,  Feb.  19,  1928 


■M^mha^. 


ij 


Gotham  Lining  Up  New  Schedule- 

Denny  Contract  Sought  by  United  Artists — Thelma  Todd  Joins  First  National—  Patbe  ■l/t 

Signs  for  Madeline    Brandeis   Series — Dickering  for  Hersholt — Other  Studio  News  ■pr/j 


SIX  Of  26  ON  NEXT  YEAR 
LIST  ALREADY  CHOSEN 


With  production  plans  for  the  pres- 
ent season's  releases  all  scheduled, 
Sam  Sax  is  devoting  considerable 
time  at  present  to  lining  up  the  aug- 
mented 1928-29  Gotham  program  to 
consist  of  approximately  26  Gotham 
productions  and  four  designed  as  spe- 
cials. 

Six  of  the  future  offerings  have 
been  decided  upon,  first  of  which,  as 
previously  announced,  is  Georgie  Jes- 
.«el  in  "Abie  of  the  U.  S.  A."  The 
other  five  are:  "The  Woman  Be- 
tween," by  John  Paul  Daggett;  "The 
Bright  .A.isle,"  by  Kenneth  James; 
"Gypsy  Love"  (temporary  title),  by 
Ivor  Buckani;  "The  Uncensored  Wo- 
man," by  Laura  K.  Breckwith;  "Is- 
land Madness,"  by  Wadsworth   Bale. 

The  company  has  completed  seven 
of  the  12  pictures  on  the  current 
vear's  schedule. 


Thelma  Todd  Contract  is 
Taken  Over  by  1st  Nat'l 

First  National  has  taken  over  Thel- 
ma Todd's  contract  from  Paramount. 


Morris    Death    Being    Probed 

Police  here  are  investigating  death 
of  Reginald  Morris,  scenarist,  and 
an  autopsy  has  been  ordered. 

Added  to  "Scarlet  Love"  Cast 

Lowell  Sherman  and  Margaret  Liv- 
ingstone have  been  added  to  cast  of 
"The    Scarlet    Love." 


LeRoy  Signs   New  Contract 

First  National  has  signed  a  new 
contract  with  Director  Mervvn  Le- 
Rov. 


Cast    Opposite    Bosworth 

Eugenie  Gilbert  has  been  assigned 
the  lead  opposite  Hobart  Bosworth 
in  "After  the  Storm,"  which  George 
B.   Seitz  is  directing  for   Columbia. 

Cline    to    Direct    F.    N.    Film 
Eddie  Cline  is  to  direct  "The  Little 
Boss   of   Arcadv"   for   First   National. 


Donovan  Gets  Assignment 
Frank'  P.  Donovan  is  to  direct  "The 
Village  Doctor." 


Seek  Hersholt 

Jean  Hersholt  is  another  Uni- 
versal veteran  whose  services 
are  being  sought  by  other  com- 
panies. Both  United  Artists 
and  Paramount  are  declared 
seeking  to  take  over  his  con- 
tract. 


UNITED  ARTISTS  TAKING 
OVER  DENNY  CONTRACT? 


United  Artists  may  take  over  con- 
tract of  Reginald  Denny  from  Uni- 
versal, it  is  reported.  The  star  is 
planning   a   trip    to    Europe. 


Madeline  Brandeis  Will 
Make  Series  for  Pathe 

Madeline  Brandeis  has  signed 
with  Pathe  to  produce  a  series  of 
educational  pictures  entitled,  "Chil- 
dren of  All  Lands."  Mrs.  Brandeis 
will  leave  for  Europe  in  April,  but 
will  make  the  first  of  the  series,  an 
American  Indian  film,  before  leaving. 
She  will  then  produce  in  England. 
Holland  and  Switzerland. 


Gunning  Original  for  Sills 
\\'\d  Ciunning's  original,  as  yet  un- 
titled,  will    serve   as   the   next    Milton 
Sills'  vehicle  following  "Burning  Day- 
light." 


Leyser   Leaves    Pathe 

William   Leyser  has  resigned   from 
the    Pathe    publicity    department. 


Little 
from 


it 


Lots 


ff 


Book   on  Makeup 

A  book  on  the  "Art  of  Makeup  for 
Stage  and  Screen"  has  been  com- 
pleted by  Cecil  Holland,  makeup  di- 
rector  of   the    M-G-M    studios. 


Snell    Preparing    Continuity 

Earle  Snell  is  preparing  the  contin- 
uity for  "The  Man  Disturber,"  Regi- 
nald Denny's  next  picture  for  Uni- 
versal. This  is  an  original  by  Fred- 
erick and   Fanny   Hatton. 


Editing  Howard  Picture 

Barbara  Hunter  is  editing  "His 
Country,"  which  W^illiam  K.  Howard 
recently  completed  for  De   Mille. 


Ruth  Taylor  Back 

Ruth  Taylor  has  returned  to  the 
Paramount  studio  after  her  personal 
appearance  tour  with  "Gentlemen 
Prefer  Blondes." 


Powell  in  Bancroft  Film 

William  Powell  has  been  added  to 
cast  of  George  Bancroft's  new  star- 
ring picture,  as  yet  untitled. 


FRANK  ZUCKER 

A.  S.  C. 

Cinematographer 

220  W.   42nd   Street 

'Phones: 

Wadsworth     5650.     Wisconsin     0610 

New  York   City 


By    RALPH     WILK 


Hollywood 

wo  years  ago,  Kathryn  Crawford 
was  dancing  in  the  chorus.  Now 
she  is  the  feminine  lead  in  "Hit  the 
Deck"  and  judging  from  the  interest 
aroused  b}'  her  screen  tests,  it  won't 
be  long  before  she  is  given  an  attrac- 
tive picture  contract.  Kathryn  is  19, 
brunette  and  has  oodles  of  personal- 
ity. 

*  *         ^ 

George  Manker  Waiters  was  "a 
song  and  dance  man"  at  the  tender 
age  of  four.  No  ivonder  "the  song 
and  dance  nian"  in  "Burlesque"  is 
K  faithfully  draivn  character.  "Bur- 
lesque" was  ivritten  by  George  and 
Arthur  Hopkins. 

Our  Passing  Show:  Clar- 
ence Badger  and  Bob  Eddy 
chatting  at  the  Paramount 
studio;  Frayik  Reicher  motor- 
ing on  Western  Ave.;  William 
Wellnian,  Clara  Bow  and 
John  Farrow  taking  tennis 
lessons  from  a  professional. 

*  *         * 

Clara  Bow  is  a  football  en- 
thusiast. She  has  missed  few 
games  at  the  Los  Angeles 
Coliseum,  and  Paramount  pub- 
licity men  are  authoritj'  for  the 
fact  that  she  has  learned  to  play 
the   game. 

^  *  ^; 

Speaking  of  football,  the  film 
colony  ivas  well  represented  at  the 
game  between  "Red"  Grange's 
Yayikees  and  Benny  Friednuin's  Bull- 
dogs. .Jack  Gilbert,  King  Vidor  and 
Dudley  Murphy  were  in  one  party, 
while  others  included  Ralph  Ince, 
Emmett  Flynn,  Ednumd  Breese, 
Tom  Reed,  Bill  Goetz,  Pandro  Ber- 
man,  Walter  Hiers,  I,  Friedman, 
Max  Larey  and  John  Grey. 


Harry  Sinclair  Drago 

Originals 

"Hello,  Cheyenne" 

"Painted  Post" 
(For  Tom  Mix) 


Author  of  Ten 
Picturized 
Originals 


Under  Contract 
to  Fox 


A    Hollywood   fable — Once 
time  there  were  a  star  and  a_o 

who  praised   their   supervi; 

*  *         * 

Irving  Cummings  misd' 
tennis  racquet  the  other 
sun  ivas  very  strong,  and  in. 
hitting  the  ball,  his  racqui 
ing  in  the  right  eye.     Hi 
is  back  on  the  job  at  th 
dios. 

*  *         ♦ 

Motion   pictures   pros 
most  healthful  occupatioK 
world,  according  to   Dr.J 
Strathearn.    He  points 
the  studios  afford  a 
of  fresh  air  and   sunshii 

The   Hickman   murder 
Mecca  for  m.embers  of  thl 
ony.    Clarence  Brown,  Soft! 
Dorothy  Mackaill,  Ruth  CS 
Dorothy      Sebastian,      F. 
Jones  and  Lonnie  Dorsa 
attending     some     of     the 
King    Vidor  and  John   CoiJ 
been  reporting   the  case  fo 
paper. 


til  I! 
Bfi 

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lirh 

!ii 
met  a 

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td  wiri 

P  >"'  [ 
|ii»:fa: 

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Martin  G. 

Supervising  Film  Ef  - 
(Tiffany-Stahl  Pre 

"Wild  Geese 

"Streets  of  Shanj 

"Nameless  Me 


The  Life  of  Los  A] 
Centers  at  t]| 
Ambassadoi 

Famoui 
Cocoanut 


l'*!oJ 


Special  Nights  Tues 
CoUege  Night  EverF 


bruary  19,  1928 


DAILY 


11 


Theater  Equipment  and  Management 


By    ARTHUR    W.    EDDY 


IPHONE  AND  FILMS 
FOR  DISTRIBUTION 


rllry,   Conn.  —   Preparations 
nijway  for  the   marketing   of 
e'  and  pictures   for   use   in 
with  this  talking  film   de- 

by  the  William   H.   Bris- 

Machine  Co.  The  device, 

declared   a   success   when 
ftjjed   at    Philadelphia    a    few 

can  be  attached  to  any 
tor,  including  regular  or 
.chines. 

stolphone  operates  on  a 
nilar  to  that  of  Vitaphone. 
al  difference  is  that   Bris- 

not  attached  directly  to 
or  but  instead  is  attached 

of  wire  cables.     It  is  op- 
1   the   projection   room   by 

operator.  From  his  po- 
le room  the  operator  can 
rfect  control  of  the  syn- 
n,  Bristol  claims.  It  is 
he  timing  can  be  thrown 
■  and  back  into  synchroni- 
n   at    the    will    of   the    op- 


OAST  OPENING 
iER'S  DRIVE  SOON 


eles  —   Another   intensive 
tting   drive   is   being   plan- 
West  Coast  Theaters  for 
rien  the  Manager's  Oppor 
e  opens.     Four  groups  of 
e  being   organized.      Man 
ling    first    prizes    in    each 
ill     receive     $150,     second 
$100    and    wrist    watches 
he    third    award.      During 
e    four    months    the    drive 
weekly   prize   of  $20   will 
he    manager    whose    house 
group  for  that  week.  Spe- 
of    $100    will    be    award- 
jj    ;nd  of  each   month   of  the 

3t 

idfl 


leater  Supply  Co. 
ig  Clancy  Products 

lucts  of  J.  R.  Clancy,  Inc., 
•e,  N.  Y.,  makers  of  the 
'ge    rigging,    will    be    dis- 

|y  National  Theater  Sup- 
der  an  agreement  which  is 
ing  effective.     The  Clancy 

les  stage  hardware  and  ac- 


} 


'ree  Song  Slides 
music  publishers  are  pro- 
lout  charge  slides  of  their 
Their  only  stipulation  is 
■xhibitor  returns  them  in 
ition.  Slides  may  be  pro- 
ugh    the    publishers. 


My  Creed 


"To  provide  pleasurable, 
wholesome  entertainment  in 
conveniently    located    theaters. 

To  establish  and  maintain 
amusement  centers  which  must 
always  safeguard  your  pro- 
prieties, your  person  and,  your 
purse." 

— John    Victor,    president    Vic- 
tor's Theaters,  Inc. 


TACHOMETER  ONLY  MEANS 
OF  KEEPING  SCHEDULE 


The  tachometer  is  the  onh'  means 
within  the  power  of  a  theater  by 
which  it  can  run  its  screen  show  on 
schedule,  according  to  Nicholas  M. 
Trapnell.  An  abstract  from  his  pa- 
per entitled  "Tachometers  for  Use 
in  Motion  Picture  Work,"  read  be- 
fore the  Society  of  M.  P.  Engineers, 
follows: 

"Tachometer  is  the  name  of  a 
class  of  measuring  instruments  of 
which  the  best  known  number  is 
the  automobile  speedometer.  It  is 
only  by  the  use  of  the  tachometer 
that  the  modern  theater  is  able  to 
give  the  most  truthful  rendering  of 
motion  and  to  maintain  an  e.xact 
schedule.  One  would  never  suspect 
when  viewing  a  well  projected  pic- 
ture how  much  rehearsing  is  re- 
quired to  bring  about  perfect  syn- 
chronism between  orchestra,  picture, 
curtain  and  light  effects,  and  how 
all  of  this  depends  on  accurate  meas- 
urement of  projection  speed.  Every 
foot  of  film  is  projected,  time  and 
again,  until  that  speed  is  found  which 
gives  a  correct  tempo  in  keeping 
with  the  nature  of  the  photodrama. 
Then  all  depends  on  being  able  to 
reproduce  this  speed  accurately  in 
the   theater. 

"Precision  speed  measuring  instru- 
ments must  be  used  also  in  the  many 
processes  which  motion  picture  film 
undergoes  before  it  reaches  the 
theater." 


Open  Engineering  Department 
Atlanta  —  An  engineering  depart- 
ment has  been  opened  in  connection 
with  the  Southern  district  of  the  Na- 
tional Theater  Supnly  Co.  Oscar 
S.  Oldknow,  vice  president  of  the 
concern  in  charge  of  this  district, 
has  personal  supervision.  John  H. 
Vickers  is  consultant  in  charge  of 
the    department. 


Equip   Brooklyn   House 

Crown  M.  P.  Supplies  has  installed 
all  equipment  at  the  Empress,  Em- 
pire Boulevard,  Brooklyn,  which  has 
just   opened. 


GOOD  WILL  INSURES 
PROFITS,  MNKLIN  SAYS 

By   HAROLD   B.   FRANKLIN 
Pics,    and    C'cn'l    Mgr.,    West    Coast    Theaters 

Good  will  is  an  intangible  asset,  but 
can  be  rated  at  great  value,  where 
management's  aim  is  high  and  where 
consideration  for  the  public  interest 
comes  first.  Not  by  aiming  at  profits 
aloncj  but  by  aiming  at  good  will  are 
profits  insured.  Good  will  comes  as 
the  result  of  public  approval,  and  in 
theater  operation,  there  is  no  per- 
manent success  without  it.  Good 
will   is    crystallized    public    sentiment. 

The  motion  picture  theater  enjoys 
a  large  and  grateful  patronage,  and 
we  who  are  responsible  for  the  opera- 
tion of  many  theaters  in  a  very  im- 
portant territory,  must  so  conduct 
ourselves  and  our  theaters  that  we 
may  prove  worthy  of  the  public  trust. 
Tiie  privilege  of  serving  the  public 
is  deserving  of  our  best  effort,  and 
nothing  builds  public  confidence  as 
readily  as  a  sincere   desire  to  serve. 

The  continued  improved  character 
of  motion  pictures,  as  well  as  theater 
operation  is  reflected  by  constantly 
increasing  public  support.  We  must 
remember,  however,  that  with  this 
increased  prestige  comes  greater  re- 
sponsibility. To  insure  for  ourselves 
a  safe  pa^ssage  througli  ihe  new  year, 
we  should,  each  of  us,  try  just  a 
little  harder  than  before,  to  the  end 
that  we  continue  our  record  of 
progress.  No  one  can  afford  to  rest 
on  past  achievements.  No  business 
is  charged  with  greater  responsibili- 
ties than  that  which  caters  to  public. 
The  progress  and  prosperity  of  our 
theaters  are  very  intimately  connect- 
ed with  a  faithful  and  conscientious 
service.  There  can  be  no  good  will 
except  through  the  practice  of  the 
highest  standards.  Back  of  every 
policy,  there  must  be  fairness  and 
sincerity. 

Competition  will  continue  to  be 
keener  than  heretofore,  and  many 
will  be  put  to  the  test;  those  who  are 
alert  and  take  each  step  only  after 
clear  understanding,  will  prove  equal 
to  the  task  and  will  successfully  cope 
with  the  future.  Preparing  for  the 
future  is  business  insurance,  and  by 
thinking  ahead  we  are  enabled  to  fit 
ourselves  for  enlarged  opportunities 
which  is  of  especial  importance  at 
this   time. 

Long  headed  and  stout  hearted 
team  work  has  generated  a  force 
within  the  ortjanization  which  does 
not   relax  for  an   instant  until   it   has 


The    day    of    the    unadorned    tta^e    in 
Picture   Houses  has  passed. 

LEE  LASH   STUDIOS 

H.  J.   Kuckuck,  Gen'l  Mgr. 

1818-183S  Amsterdam  Ave.,   N.   Y.   C. 
Brad.    4907 

for  designs  and  prices  o<  SETTINGS. 


attained  its  objective.  Our  faith  in 
the  future  lies  in  those  of  the  field 
organization  who  are  never  content 
with  present  results,  and  who  are 
constantly  striving  to  improve;  who 
not  onlj'  work  hard,  but  work  to- 
gether. These  are  the  real  pillars 
of  West  Coast.  They  are  the  ones 
who  get  results  and  are  ones  who 
are  slated  for  bigger  responsibilities. 
Nineteen  'twenty-eight  will  be  good 
to  the  motion  picture  theater  where 
management  is  determined  to  win 
leadership.  For  that  management 
an   eventful   year   is   in    the   making. 


Install  Big  Kilgen  Organ 

St.  Louis — One  of  the  largest  the- 
ater organs  installed  by  Kilgen  in 
many  months  has  been  placed  in  the 
Palace,  Stamford,  Conn.  Since  the 
last  week  in  January  pipe  organs 
have  been  shipped  to  six  other 
houses  in  various  parts  of  the  coun- 
try, as  follows:  Gold,  Brooklyn,  N. 
Y. ;  Cortland,  New  York;  Endert, 
Crescent  City,  Cal.;  Capitol,  Rock- 
ford,  111.;  Classic,  Sparta,  Wis.;  Band 
Box,   New   York. 


'If  You  Are  in  the« 


Market   for    Any    Kind    of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US    AND    SAVE 

MONEY 

SEND    FOR    OUR   PRICE   LIST 

uiiuoa^HBys 

▼▼110  West  32'*St,Ncw>brk.N.y.^^ 

II  Phone   Penna.    0330 

Motion    Picture    Department 
U.   S.  and  Canada  Agents  for  Debrie 


EXHIBITORS 
NEED  THIS    BOOK 


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Cloth   Bound 

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TO 

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EVERYWHERE 


THE 


12 


ia&< 


DAILY 


Sunday,  February  19_ 


Week's  Headlines 


Monday 

Xew  liill  modeled  after  Brookhart  measure  in- 
troduced  in  house;   four   bills   pending. 

Narrowing  of  competition  practically  preclud- 
ing profit  for  independents  causes  M.  P. 
Capital   Corp.   to   restrict   loans   to  producers. 

Commercial    television    in    year    predicted. 

Kennedy  denies  any  merger  of  Pathe  and 
FBO    is    planned. 

Tuesday 

Ten    per    cent    tax    on    admissions    sought    in 

Kentucky. 
Harold    B.    Franklin    slated    to    head    Fox    c.r 

Cecil  B.   De   Mille  elected  president   of   jM.   P. 

Producers    Assn. 
Chain   of    1,500    theaters    planned    by    Interna 

tional. 
Brotherhood     of     Electrical     workers,     showmg 

films    in    union    headquarters;    may    produce 

own   films. 
Marketing    of    Phonofilm    getting    under    way. 

Wednesday 

Exhibitor    association    of    Iowa,    home    state    of 

Sen.    Brookhart,   vote   opposition    to   his   bill. 
"Rocky    going"    ahead    seen    as    contract    com 

mittee    resumes    meetings. 
Pathe   reorganization   completed,   with   position 

aided. 
Publix     closes     deal     for     Lieber     Indianapoli> 

houses;   Skouras  to  operate. 
Ufa    to    take    back    own    German    distribution ; 

Parufamet   handling   only   American   films   in 

Germany. 
M-G-M   opens   sales   convention. 

Thursday 

Greater    New    York    independents    plan    exhib 

itor    cooperative    seeking    Aaron     Sapiro    a 

head. 
Twelve    thousand    exhibitors    asked    to    support 

Brookhart  bill  in  campaign  of  W.  A.   Steffes, 

Northwest    unit    leader. 
Will   H.   Hays,   satisfied  with   Coast  conditions, 

returning    to    New    York. 

Friday 

I.cj,'alitv  of  Brookhart  bill  attacked  in  memo- 
randum   of    C.    C.    Petti'obn,    Hays    counsel. 

Meetii.g  called  Saturday  to  outline  Greater 
New    York    exhibitor    cooperative   plan. 

Phil  Reisman  completes  realignment  of  Pathe 
sales    force. 

French  commission  vote-;  for  9  to  1  (luf'ta;  de 
cree  making  quota  efTective  expected  next 
week. 

Saturday 

Pettijohn  attacks  monopoly  threat  charge;  says 
if  true,  facts  should  be  presented  for  ac- 
tion under  present  laws. 

MP  Exhibitors,  Inc..  expect  to  make  co-op 
plan    national    in    scope. 

See  danger  of  three-power  European  combine 
atrainst    American    films. 


European  Combine 
Seen  Against  U.  S. 

iCotitinued  from  Page  1) 
broad  powers  whicli  they  can  use 
aKaiiist  American  companies  if  they 
refuse  to  handle  a  fair  proportion  of 
French  product.  With  74  French  pro- 
ductions last  year,  Britain  bought  34, 
fierniany  30  and  America  only  eight. 
Tiie  indications  are  that  France,  Ger- 
many and  England  are  getting  to- 
gether for  mutual  protection  against 
Aiuerican  sui:)remacy,  with  the  ob- 
ject of  cutting  down  materially  the 
63  per  cent  of  the  total  of  581  pic- 
tures in  France  last  year  by  American 
companies. 


Tribute  to  Marcus  Loew  is 
Paid  by  M-G-M  Delegates 

{Continued    from    Page    1) 

morning  they  attend  a  rehearsal  per- 
formance at  the  Aster,  and  in  the 
afternoon  view  "The  Enemy"  at  the 
Astor.  Sunday  the  group  are  guests 
of  Mrs.  Marcus  Loew  and  Arthur 
Loew  at  Pembroke,  L.   L 


How  Others  Sell 

{Continued    from    Page    1) 

appears  that  trade  papers  in  at  least  thirty-six  industries  bring 
to  the  manufacturers  and  sellers  of  those  commodities  the  l^est 
results.  This  surYcy  proves  it-  Magazines  are  second,  direct 
mail  advertising  falls  into  third  place,  while  newspapers  are  fifth 
on  the  list. 

Likewise  it  is  extremely  interesting  to  note  that  trade  paper 
budgets  for  1928  represent  a  fair  increase  over  1927.  It  appears 
to  us  that  these  statistics  are  of  great  significance. 

Kansas  Enterprise 

This  is  cooperation.  "The  Ottawa  (Kansas)  Herald,"  with- 
otit  solicitation,  is  publishing  a  series  of  tie-up  ads  on  behalf  of 
local  industries  with  no  other  objective  in  mind  than  the  crea- 
tion of  a  better  feeling  toward  these  businesses  on  the  part  of 
the  public.  A  splendid  gesture.  Under  the  heading,  "The  Movies 
as  a  Community  Asset,"  this  newspaper  voices  the  following 
editorial  boost  for  motion  pictttres  in  advertising  form  : 

We  know  a  professional  man  who  says  he  finds  a  perfect  rest 
and  mental  relaxation  at  the  movie.  A\'hen  he  is  tired  he  goes  to 
the  picture  show. 

We  know  a  family  who  plan  to  go  to  the  movie  together  once 
a  week.     "Movie  Night"  is  an  extremely  enjoj-able  event  to  them. 

We  know  many  country  people  who  find  in  the  movie 
their   only  source  of  year-round  recreation. 

We  know  hundreds  who  have  inimeasurably  broadened  their 
vision  of  life  by  glimpses  of  distant  lands  and  of  important  events 
in   their  own   country. 

We  do  not  believe  that  boys  are  led  astra\-  by  bandit  pictures 
or  that  the  movies  in  general  are  exerting  an  unwholesome  in- 
fluence on  the  youth  of  our  community.  We  consider  the  moving 
picture  house  a  real  community  asset,  a  source  of  pleasant  recrea- 
tion  and  amusement. 

Here  in  Ottawa  we  have  three  movie  houses.  Their  program 
standards  are  high.  They  bring  to  our  city  the  best  talent  in  the 
world,  and  we  are  able  to  enjoy  it  for  a  few  cents.  More  power 
to   the   movies! 

"The  Herald"  believes  this  is  good  business.  Correct,  of 
course.  The  exhil)itor,  like  the  other  business  man  whose  enter- 
prise is  thus  publicly  encouraged,  is  appreciative  of  the  gesture. 
The  paper  feels  it  is  doing  a  public  service.     Everybody  benefits. 

KANN 


Fxpect   Sunday  Veto  to  H; 

Binghamton,  N.  Y. — F.xih 
are  that  the  board  of  aid.:; 
sustain  Mayor  Boyd's  veto 
ordinance    to    allow    Sunday  - 


Expect  to  Make  Go-op 
Plan  National  in  Scope 

{Continued  from  Page  1) 
the  theaters  in  their  respective  New 
York,  Brooklyn  and  Bronx  zones  have 
in  mind  similar  associations  in  a 
number  of  cities  where  the  allocation 
of  product  is  said  to  be  arbitrary  in 
view  of  the  predominance  of  affiliated 
theater  interests  and  where  protec- 
tion accorded  first  runs  over  subse- 
quent engagements  has  reached  what 
thev  term  an  unreasonable  stage. 

Between  $1,750,000  and  $2,000,000 
in  annual  buying  power  has  been 
lined  up  for  the  New  York  coopera- 
tive. It  is  anticipated  that  No.  3, 
the  goal  of  $3,000,000  which  the  in- 
dependents interested  in  the  move- 
ment have  set  will  be  assured. 


Two  for  East  Utica 

Utica,  N.  Y. — Two  neighborhood 
houses  are  planned  for  East  Utica. 
The  Carlton  will  open  within  a  few- 
days  on  the  site  of  the  old  Savoy 
and  erection  of  a  theater  at  Albany 
St.   and   Kossuth   Ave.   is   planned. 


Kreiger   Buys   Another 

Batavia,  N.  Y.  —  David  Kreiger, 
owner  of  the  Marlowe  in  Buffalo,  has 
taken   over   the    Liberty   in   that    city. 


U.  A.  Los  Angeles  House 
Now  Operated  by  Firm 

{Continued  from  Page  1) 
I'nited  .\rtists.  This  is  in  line  with 
the  announcement  made  some  weeks 
ago  to  THE  FILM  DAILY  bv  Jo- 
seph M.  Schenck.  Lou  Anger  is  re- 
ported resigning  from  tlie  theater 
circuit,  but  will  continue  to  be  as- 
sociated with  Schenck  in  realty  ven- 
tures. 


Schrieber   Opening   House 

Chicago — Alec  Schrieber  tomorrow 
will    open    the     Loop    at    Cass    and 

Michigan. 


EGGER 

INCORPORATED 


Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Scr 

NEW   YORK 
Telephone :  Columbus  4141 


BUREAU  OF 
COMMERCIAL  ECONC 

1108  Sixteenth  Strei 
Washington,  D.  C. 


Co-operating   with    42   Gi 
ments    and    loaning    filn  I 
and     speakers     througho 
world  for  the  purpose  of, 
instruction. 


Schools,  Churches  and  Clwi 

using  Motion  Pictures  Should  Subscribe  for  i  | 

THE  EDUCATIONAL  SCREB 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

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at  reduced  rate  with  each  subscription 

$1.50  per  year  ■  5  South  Wabash  Av  Chicago,  II 


For  your 


Protection 

To  insure  exhibitors  the  high- 
est possible  screen  quality, 
Eastman  Positive  Film  is  made 
identifiable.  The  words  "Eastman 
Kodak"  are  stencilled  in  black 
letters  at  short  intervals  in  the 
transparent  film  margin. 

Specify  prints  on  Eastman  Film 
—look  for  the  identifying  words 
in  the  margin— and  get  the  film 
that  always  carries  quality 
through  to  the  screen. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


PUT  THEM  ALL  TOGETHE 

THEY  SPELL 


her  greatest  picture 

—and  just  one  more  hit 

from  the  boys  who  never 

stop  delivering 


coming! 

MARION 
DAVIES  in 

THE  PATSY 


West  Coast  Theatre 
preview  hails  it  as 
"greatest  comedy  of 
her  career.  Audience 
'  ate  it  up.  Every  ex- 
^hihitor  looking  for 
■  pictures  like  it." 

I I 


coming; 

WILLIAM 
HAINES  ,n 

THESMART 
SET 

Advance  reports  as- 
sure exhibitors  the 
biggest  William 
Haines  hit  of  them 
all.  Wait  'till  you  see 
this  happy,  snappy 
gold- getter. 


comingl         j 

LON  I 

CHANEYin    I 


I 


THE  BIG 
CITY 


Just  arrived  from 
the  coast.  A  shou- 
ing  in  M-G-M  pro- 
jectionroom  this  week 
promises  the  best 
Chaney  bet  sinc4 
'    "Unholy  Three." 


t 


doming! 

JOHN 
GILBERT  in 

THE 
COSSACKS 

Hollyivood  is  already 
talking  about  it.  It 
is  de<ltined  to  be  the 
talk  (J/  the  whole  na- 
tion. '  Gilbert's  most 
fascinating  role. 


Success 

TH 
STUDE. 


Luhitich  Novar\ 
is  making  box-0 
history.  It  jo 
"Ben-Hur."  ' 
Pa  r  a  d  e 
"Love"asthe 
outstanding  l. 
And  soon  ano 
M-G-M    sm 
Watch    for   ' 
Enemy"! 


I 


it's  great  to  he  an  M-Q-M  showmanl 

ETRO-GOLDWYN- 

THE  TOP  OF  THE   INDUSTRY 


ULTHE  NEWS 
ALL  THE  TIME 


fO  SIGN  AS  HEAD 
IEATERN.Y.  CO-OP 


Organization   Is 
t|ied  at  Meeting  of 
Exhibitors 

ipiro  shortly  is  expected 
)ntract  to  head  the  M.  P. 
Assn.,  Inc.,  of  New  York 
It  of  a  general  exhibitor 
\d  at  the  Plaza  Saturday, 
ing  committee  of  11  un- 
leater  circuits  represent- 
eater  New  York  houses 
ntatives  of  practically  all 
exhibition     interests     in 

met    Sapiro    and    heard 

his    conception    of    the 

cruing    from     a    properly 

exhibitor    association, 
speeches    were    made    by 
>man,   Leo   Brecher,   Billy 

J.  Arthur  Hirsch,  each 
ing  a  separate  phase  of 
>.  The  minimum  guaranteed 
rer  on  which  Sapiro  has 
ore  lending  his  name  to 
s  been  passed.  Over  $2,- 
Im  rentals  is  represented 
::  lits  which  have  agreed  to 
ntinued    on    Page    3) 


Held  Impossible 
Congress  Tightens 

iureau   of   THE  FILM  DAILY 

ton — Fear    that    any    tax 

I'ill    be    prevented    unless 

ilts   its   liberal   appropria- 

Jlt  by   President    Coolidge, 

K  to  use  his  veto  power  to 

list  a  deficit.     Elimination 

|)n  admissions  up  to  $1,  is 

1  proposed   features   of   the 

|Dn    bill,    action    on    which 

postponed      until      after 


Higer  Arranging 
ti  Market  Phonofilm 

hlesinger  has   returned  to 
ter   a   short   visit    here    to 
iminary  plans  for  market- 
film,    which     he     recently 
rom  De  Forest.     He  also 
5   negotiations   with    Eng- 
in    Hollywood   to  return 
01  and  make  pictures  for  the 
le  rganization  the  Schlesing- 
ic  :    has   launched.       Schles- 
1^  leduled  to  return  to  New 

i|.iJ>out   six   weeks,    when    he 
IJIactive    marketing    of    the 
li^device.      Production  work 
y  nder  way  at  the  New  York 


id 
ii 


FOX-STANLEY  DEAL  OR  "SOME 
UNDERSTANDING"  PREDICTED 


HMLESS  OBCKSTIAIIEING 
DEVam  FOil  THUB 


Development  of  a  "manless"  or- 
chestra devised  for  small  theater  use 
is  under  way  by  W.  D.  Smith,  inven- 
tor of  the  device.  The  invention  con- 
sists of  regular  orchestra  instruments 
to  each  of  which  is  attached  a 
reproducing  unit.  On  the  string  in- 
struments, the  unit  is  attached  to  the 
different  strings,  while  the  units  on 
the  wind  instruments  are  attached  to 
the  mouthpieces. 

With  the  instruments  connected 
with  an  electrical  power  amplifier  the 
principle  of  resonance  or  sympathetic 
vibration  makes  each  instrument  re- 
spond to  tones  played  by  its  counter- 
part in  the  original  band. 

The  instruments  may  be  connected 
to  a  radio  set,  electrically  reproducing 

{Continued  on  Pane  '^) 


French  Commission  Set 
to  Enforce  Film  Bill 

Paris  —  The  government  commis- 
sion is  preparing  to  administer  pro- 
visions of  the  film  decree  and  the 
representatives  of  the  American  com- 
panies here  are  anxiously  waiting  to 
see  just  how  drastic  the  action  may 
be,  as  the  commission  is  vested  with 
unlimited    power. 

Representatives  of  the  Hays  organ- 
ization arrived  Sunday,  and  are  in 
conference  with  officials  of  the  Amer- 
ican organizations  to  decide  on  a 
course  of  procedure.  As  the  decree 
(Continued  on  Page  2) 


Far  N.  W.  Openings 

The  Seattle,  Seattle,  opens 
March  1,  and  the  Portland, 
Porlaind,  Ore.,  on  March  8. 
Publix,  Loew's,  Inc.,  and  West 
Coast  Theaters  are  partners  in 
these  theaters  .  As  rapidly  as 
arrangements  can  be  made  Pub- 
lix shows  will  be  routed  in. 

Sam  Dembow,  vice  president 
of  Pubb'x,  leaves  Friday  for  the 
openings.  Harold  B.  Franklin, 
president  of  West  Coast,  in 
which  operation  will  be  vested, 
probably  will  attend. 


19  FOR  NEXT  YEAR 
PLANNED  BY  ZIERLER 


Nineteen  features  have  been 
scheduled  for  the  coming  season  by 
Sam  Zierler.  president  of  Excellent 
Pictures.  Zierler  has  adopted  a  de- 
finite policy  of  securing  outstanding 
British  and  German  productions  for 
exclusive  distribution  in  the  United 
States,  convinced  that  the  impending 
changes  in  foreign  production  to  meet 
American  requirements  are  going  to 
result  in  a  material  increase  in  the 
popularity  of  films  from  these  two 
countries  .  Accordingly  he  has  pur- 
chased the  American  rights  to  Gau- 
mont's  "Roses  of  Picardy."  From 
Berlin  he  has  secured  "Crime  and 
Punishment,"    and    "Power   of   Dark- 

(Continued    on    Page    3) 


Sen.  Brookhart  Reported  as 
Boomed  for  Vice  Presidency 


Washington — There  is  no 
talk  in  Washington  of  Senator 
Brookhart  of  Iowa  as  a  possi- 
ble choice  for  the  vice-presi- 
dency. 


Boom  for  Sen.  Brookhart  for  the 
vice  presidency  of  the  United  States 
is  under  way,  it  is  reported.  En- 
thusiastic supporters  of  the  lowan, 
who  occupies  a  commanding  position 
by  virtue  of  his  leadership  of  the 
insurgent    group    in    the    Senate,    are 


confident  of  their  ability  to  place  him 
on  the  Republican  ticket,  probably  as 
running  mate  to  Secretary  Hoover. 
This,  it  is  stated,  would  have  the 
effect  of  a  coalition  between  the  old 
guard  and  the  insurgents. 

Because  of  his  sponsorship  of  the 
bill  to  outlaw  blind  and  block  book- 
ing and  arbitrary  allocation  of  prod- 
uct, his  backers  claim  Sen.  Brookhart 
could  swing  support  of  the  screens 
of  unaffiliated  exhibitors,  which 
might  be  expected  to  prove  a  power- 
ful  factor  in  the  campaign. 


Competitive     Building    to 

Force  a  Get-Together, 

Philadelphia  Feels 

Philadelphia — Despite  denials  that 
any  Fox-Stanley  deal  is  contemplated, 
"the  belief  prevails  in  trade  circles 
that  some  understanding  between  the 
two  circuits  is  inevitable  to  halt  the 
competitive  theater  building  program 
outlined  by  each,"  declares  "The  Ex- 
hibitor,"  local  regional. 

In  Philadelphia,  where  Fox  plans 
a  new  4,800-seat  house  against  Stan- 
ey,  which  is  building  the  Mastbaum; 
at  Newarkj  where  Fox  intends  to 
solidify  its  position  with  a  6,000 
seater,  and  at  Pittsburgh,  where  Fox 
is  declared  seeking  sites,  highly  com- 
petitive situations  exist,  the  regional 
points  out.  Fox's  34  per  cent  hold- 
ing in  First  National,  which  becomes 
a  fact  with  signing  of  the  papers  in 
the  Northwest  Theater  Circuit  (F.  & 
R.)  deal,  also  is  seen  as  a  "threat" 
to  Stanley.  The  latter  company  is 
reported  to  have  temporarily  aban- 
doned work  on  the  Mastbaum  here 
in  hope  of  making  a  deal  with  Fox. 

Report  persists  of  proposed  resig- 
nation of  Al  Boyd,  film  buyer,  which 
{Continued    on    Page    2) 


Philadelphia  Houses  Must 
Install  Sentry  Controls 

Philadelphia — Every  theater  of  this 
city  must  be  equipped  with  a  Sentry 
Safety  Control  in  order  to  obtain  a 
license  for  1928,  the  fire  marshal  has 
ruled.  Nearly  all  local  houses  are 
equipped  with  the  device,  as  a  re- 
sult of  announcement  of  his  stand 
made  some  months  ago  by  the  mar- 
shal. 


Mutual  Franchise  for 
Far  Northwest  Bought 

Seattle — Charles  W.  Harden,  for- 
mer United  Artists  manager,  has  se- 
cured the  franchise  in  this  territory 
of  Exhibitors'  Mutual  Producing 
Corp.,  headed  by  Harry  Garson.  The 
franchise  which  is  for  five  years, 
calls  for  26  pictures  a  year.  One 
half  of  the  stock  of  the  company  is 
to  be  held  in  trust  for  exhibitors  who 
receive  one-half  of  the  profits.  Har- 
den's  territory  covers  Washington, 
Oregon,  northern  Idaho  and  western 
Montana. 


THE 


-:xf^ 


DAILY 


Monday,  l<ebruary 


ALLTUe  NEWS 
ALL  THE  TIME 


^xsfmi^ 


Vol.  XLIII  No. 43    Monday.  Feb.  20.  1928    Price  5  Cents 


JOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y,  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


Film  issues  experienced  an  uneventful  day 
in  the  market  Saturday.  Paramount  common 
led    in    sales   with    9,400    shares    marketed. 


Am.  Seat.  Vtc.  .  .  . 
*Ara.  Seat.  Pfd... 
*Balaban  &  Katz.. 
*Bal.  &  Katz  Vtc. 
*tCon.  Film.  Ind. . . 
*tCon.  Filmlnd.Pfd. 
Eastman  Kodak  .  .  . 
*East.  Kodak  Pfd. 
*tFilm  Inspection.. 
♦First  Nat'l  Pfd..  . 
Fox  Film  "A"  .  .  .  . 
tFox  Theaters  "A" 
*Intern'l  Project..  . 
ttKeith's    6s    46     .  . 

Loews,   Inc 

ttLoew's  6s  41ww. 
ttLoew's,6s41x-war 

•^M-G-M   Pfd 

*M.  P.  Cap.  Corp. 
Pathe  Exchange  .  . 
TtPalhe  Exch  "A" 
ttPathe  Exch.7s37. 
Paramount  F-L.  .  .  1 
"Paramount  Pfd.  .  . 
''VtPar.Bway.5;/4s51 

' 'Roxy  "A"    

**Roxy  Units  .... 
**Roxy  Common  . . 
""'Skouras  Bros.  . . 
Stan.  Co.  of  Am. .  . 
"tTrans-Lux.  Pict. . 
* 'United  Art.  . . . 
**United  Art.  Pfd. 
*tL"niv.  Pictures  . 
-Univ.    Pict.    Pfd... 

tWarner     Bros 

Warner    Bros.    "A" 


High    Low 

38  ?i      385/i 


164?^  164 

'4/2  '\y, 

7k'A  Vl'Vi 

19Ji  19J4 

99"/'  995^ 

59  5754 

107  107 

lOOK'  lOOK' 


IVi        3 
12/,      im 
63  !4      62 
14M    113^ 


27  24 

28  26 
6J4  5H 

40  38 

49^  4954 


15 

85 


14 

80 


16-4      15? 
24^     24 


Close 

383/4 

48 

67^ 

73-4 

19W 

223/4 

164 

12954 
AVz 

106 
7854 
19'/4 
10 

99/. 
59 

107 

lOOK- 
26/ 


12 
62 

114/ 

12m 

102 


49/ 

4 


23 
98/ 

15j^ 
24}i 


Sales 

300 


2,700 


2,500 


7.900 


1.300 
2,400 

9.466 


Manless  Orchestra 
Developed  for  Theater 

(.Continued   from   Page    1) 
phonograph    or    a    pickup    device    at- 
tached to  the  phonograph. 

The  inventor  claims  no  instrument 
has  Ijeen  produced  which  is  superior 
to  the  cone  loud  speaker  for  repro- 
duction of  the  human  voice,  and  that 
100  per  cent  fidelity  in  orchestral 
music  might  only  be  secured  if  every 
instrument  in  the  original  were  re- 
presented by  its  counterpart  in  the 
reproducing  "orchestra." 


2,400 


*Last  Prices  Quoted  **Bid  and  Asked    (Over 

the    Counter) 
tCurb  Market  ttBond    Market 


XOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley    in    Philadelphia. 


Robarge    Retains   Interest 

Merrill,  Wis. — In  the  final  negotia- 
tions with  the  AlcChesney  Theater 
Corp.,  A.  L.  Robarge  will  retain  a 
tjuarter  interest  in  the  Cosmo  at  Mer- 
rill it  was  announced  recently.  The 
McChesney  corporaticm  will  assume 
control  of  the  theater  April  1,  but 
Robarge  will  retain  control  of  the 
Cosmo  building. 


'Some  Understanding' 
or  Deal  Predicted 

(.Continued  from  Page  1) 
has  been  denied.  Boyd  is  said  to  hold 
40,000  Stanley  shares.  He  has  been 
a  staunch  supporter  of  Paramount 
product,  and  should  a  new  buyer 
take  over  the  position,  demand  of 
Stanley  bankers  that  First  National 
product  be  given  an  equal  break 
might  be  enforced.  That  might  lead 
to  invasion  of  the  territoy  by  Pub- 
lix,  which  is  declared  to  have  remain- 
ed out  of  the  territory,  due  chiefly  to 
the  satisfactory  break  given  Para- 
mount  product  by   Boyd. 


French  Commission  Set 
to  Enforce  Film  Bill 

(Continued    from    Page    1) 

stands  now,  it  restricts  distribution 
of  American  films  25  per  cent.  Be- 
fore the  week  is  out,  the  commission 
is  expected  to  make  an  announce- 
ment as  to  its  policy  that  will  de- 
termine the  counter  moves  of  the 
American    contingent. 


The  Broadway  Parade 

THE    big    money    pictures    continue    this    week    without    any    additions, 
present    indications,    none    of    the    present    entries    will    drop    out    dutj 
current  month.      "Simba,"   originally  scheduled  for  four  weeks,  has  been 
for  two   weeks. 


Picture 


Distributor 


Theater 


"Wings"     Paramount     Criterion     

"Sunrise"     . Fox     Times    Square 

"The   Jazz   iSinger"    ....  Warners     Warners     

"Uncle  Tom's  Cabin"    .  .  Universal     Central     

"Love"     M-G-M     Etmbassy     

"The    Enemy"     M-G-M     Astor     

"The  Last  Command"    .  .  Paramount     Rialto    

"Simba"     Martin  Johnson  C  orp.    Earl   Carroll 

"Drimis   of   Love"    Umted   Artists    . .  Liberty     

"Sadie    Thompson"     ....United   Artists    ..  RivoJi     

"Four    Sons"     Fox     Gaiety     


Opening    Daq 

Aug.  12 

Sept.  23 

Oct.  6 

Nov.  4 

Nov.  29 

Dec  27 

Jan.  21 

Jan.  23 

Jan.  24 

Feb.  3 

Feb.  13 


4^ 


Martin  Funeral  Tomorrow 

Funeral  services  are  to  be  conduct- 
ed tomorrow  from  the  Universal 
Parlors,  Lexington  Ave.  and  52nd  St., 
for  P.  J.  Martin,  43,  member  of  the 
firm  of  Straus  &  Co.,  investment  firm, 
who  died  from  injuries  received  when 
struck  last  Wednesday  by  an  auto- 
mobile. 


Delegates  to  Visit  "Lab" 
Visit  to  the  Consolidated  Film 
Laboratories  is  scheduled  today  for 
delegates  attending  the  M-G-M  in- 
ternational sales  congress  with  a  visit 
to  the  Capitol  to  see  "The  Crowd" 
the  program  for  tonight.  The  affair 
closes  tomorrow  with  a  banquet  at 
the  Astor. 


Opposition  Rears  Here  to 
Showing  Cavell  Picture 

Opposition  to  "Dawn,"  British  film 
based  on  the  life  and  execution  of 
Edith  Cavell,  war  nurse,  is  manifest- 
ing itself  in  New  York,  following  an- 
nouncement that  Arch  Selwyn  plans 
to  exhibit  the  film  in  this  country 
soon.  Mayor  Walker  has  expressed 
himself  as  opposed  to  the  revival  of 
war   hatreds. 

James  W.  Gerard,  war-time  ambas- 
sador to  Germany,  says  he  will  seek 
an  injunction  against  presentation  of 
the  picture.  Sen.  Borah  says  public 
attitude  toward  the  film  should  be 
adverse. 

Selwyn  Sailing  Next  Week 
with  Print  of  Picture 

Paris — Arch  Selwyn  plans  to  leave 
for  New  York  next  week  with  a  print 
of  "Dawn"  for  exhibition  in  the 
United  States.  He  denies  the  film 
evokes  war  hatreds,  stating  it  is  edu- 
cational and  so  should  be  shown.  A 
cable  to  Gov.  Smith  has  been  sent 
by  Selwyn  asking  the  governor  to 
view  the  film  to  decide  whether  it 
should  be  shown  in  the  state  of  New 
York. 


Record  Ticket  Dem? 
Reported  for  Ami 

One  hundred  requests 
to  the  Naked  Truth  dinr 
A.  M.  P.  A.,  scheduled 
been  received  up  to  Sail 
Treasurer  George  Harvey," 
cations  that  the  advance  sa 
a  record.  Tickets  are  $1S| 
for  members,  and  $20 
members. 


Call  I 

WAFILMS,  Inc.  | 

WaHw  A.   Putter,   Pree.  I 

{or  I 

0  Library   Stock   Scenes  f 

1  N«w   York  HoUywood  j 

il30  W.  46th  St.     e/o  Leon  Schlesinger  I 

Brruit  8181      1123   No.   Bronson  Ave.  I 


Join   Timely   Filr 

H.    W.    Peters,   formerly 
of  circuit  bookings  for  Pat| 
Coast,  today  joins  Timely 
as^     special     representativ* 
Western  division.     W.  A.  J^ 
formerly  Pathe's  manager 
kee,  becomes  assistant  genJ 
sentative  of  the  Mid-WesteJ 
under  Tom  North.     Both 
Aschmann    will    sell    TopiJ 
Day  and  Aesop's  Fables  . 


Handling    C.P.A.    Sep 
Clark    Kinnaird    now    ii 
film  reviews  and  news  for 
Press  Ass'n.,  with  offices  irj 
Bldg.,   New   York. 


EDITION 
LIMITEI 


Now  ID  preparation  for  season  1928-1929 


44 


THE  BRIGHT  AISLE '« 


by  Kenneth  James 


All  Rights  Protected 
LUMAS     FILM     CORPORATION 


Sam   Sax,    Pres. 

1650  Broadway 


Budd   Rogers,   Vice   Pres. 

New  York  City 


ilFebruary  20,  1928 


DAILY 


Coast  Wire  Service- 


rry  Langdon  Leaving  F.  N. 


tij 


m  DICKERING  f  OR 
EAT  METROPOLITAN 


^angdon  is  negotiating  for 
|ers  at  Metropolitan  studio. 
|ie  more  picture  to  make  for 

jnal,  under  his  present  con- 
fer which  a  new  releasing 
bnt   is   contemplated. 


-le  Schader  to  Become 
int  to  W.  R.  Sheehan 

Schader,  until  recently 
lUj    resentative  of  "Photoplay," 

me  assistant  to  Winfield  R. 

vice  president  and  general 
j"°    jf  Fox,  it  is  reported. 


Jarthy's   Next   Chosen 

nd  Handcuffs"  has  been  se- 
the  tentative  title  of  the 
hich  John  McCarthy  will 
M-G-M  under  his  new  con- 
radley  King  is  doing  the 
and  Dorothy  Sebastian  has 
en  for  a  part. 


ille   Adds   Prankie   Lee 

Lee  has  been  added  to 
The  Godless  Girl,"  person- 
ted   Cecil   B.   De   Mille  pic- 


den  Replaces   Arlen 

uden  has  replaced  Richard 
:he  juvenile  lead  in  the  next 
feature  Lew  Fields  and 
lonklin. 


Sparing  "Glory  Girl" 
M.     Watter     and     Luther 
preparing   "Glory    Girl"    as 
starring  vehicle   for    Esther 
which    Reed    will    direct. 


Id 
Clfl 


jRole    for    Barbara    Leonard 

I  Leonard  has  been  signed 
ured  role  in  "Ladies  of  the 
ub." 


ris  in  Daniels'  Picture 

Morris  has  been  cast  in 
of  Bebe  Daniels  i  n  that 
ure  to  be  directed  by  dar- 
ker. Other  members  of  the 
ar  selected  are  James  Hall 
am   Austin. 


3yd  New  Leading  Woman 

oyd  has  been  elevated  from 

of  the   Paramount-Christie 

■igade    to    featured    parts    in 

3Jeel  comedies  which  Christie 

'■'Ijing    for    Paramount.      Miss 

i  *o  be  seen  in  "Long  Hose," 

Jack  Duffy  is  starred. 


Fl 


EVl 


■  yd  Considering  Three 

Lloyd  has  three  ideas  for 
follow  "Speedy"  on  which 
ow  putting  the  finishing 
preparatory    to    releasing    it 


A  Little 

from  **Lots" 


By    RALPH    WILK 


Hollywood 

ly'EEP  your  eye  on  Hugh  Trevor. 
■*-*■  A  year  ago  he  was  selling  life 
insurance  and  had  his  own  agency. 
He  was  so  badly  bitten  by  the  acting 
bug,  that  he  came  to  Hollywood. 
He  is  now  working  in  a  Universal 
picture. 

*  *         * 

Passing  Shoiv:  Al  Mannon  watch- 
ing the  Johnny  Hines  unit  in  action 
at  the  Tec- Art  studio;  Ernst 
Lubitsch  and  his  inevitable  cigar 
hurrying  on  the  Paramount  lot;  Ivan 
Lebedeff  chatting  with  Gerritt  J. 
Lloyd  at  United  Artists. 

George  Mankker  Watters, 
co-author  of  "Burlesque," 
started  his  stage  career  at  the 
tender  age  of  four.  He  is  now 
a  member  of  the  Param.ount 
scenario  staff. 

Adolphe  Menjou  cannot  attend  the 
New  York  alumni  re-union  of  gradu- 
ates of  the  Culver  Military  academ/y, 
but  twenty  feet  of  film  fro')n  "The 
Code  of  Honor,"  his  current  produc- 
tion, ivill  be  shown  at  the  banquet. 
It  was  at  the  request  of  L.  R. 
Gignillit,  a  fellow  alumnus,  that  the 
film  was  sent  to  New  York. 

More  Passing  Show:  Lane  Chand- 
ler detailing  his  experiences  when 
selling  railroad  tickets;  and  Gary 
Cooper  laughing  loudly;  Florence 
Vidor  discussing  her  favorite  sport- 
tennis;  Charles  Christie,  Elmer  Pear- 
son, Sidney  Brennecke  and  Scott 
Sidney  playing  golf.    ' 

*  ii:  H: 

E.  Oswald  Brookes  made  an  aus- 
picious debut  on  the  radio,  when  in- 
troduced by  Ruth  Roland.  In  fact, 
one  of  his  listeners  'phoned  to  the 
radio  station  and  asked  Brookes  to 
sing  a  feiv  nuynbers.  However, 
Brookes  intends  to  confine  his  activi- 
ties to  motion  pictures. 


Chase  Comedy  Titled 

"Aching  Youth"  is  the  title  of 
Charley  Chase's  latest  comedy  for- 
merly called  "Loud  Speakers."  Chase 
is  supported  by  Edna  Marian,  Eugene 
Pallettc,  May  Wallace,  William  Or- 
lamond  and  Harvey  Clark.  Fred 
Guiol  directed. 


Murnau  Adds  to  Cast 

F.  W.  Murnau  has  added  Bobbie 
Mack,  Tina  Burroughs  and  Curley 
Phillips  to  the  cast  of   "The   4  Dev- 


"Whip"   Lead  for   Dorothy  Mackaill 

Dorothy  Mackaill  has  been  given 
the  feminine  lead  in  "The  Whip," 
which  John  Francis  Dillon  will  di- 
rect for  First  National  under  super- 
vision of  Sam  E.  Rork.  Bernard  Mc- 
Conville  is  making   the  adaptation. 


Sapiro  to  Sign  as  Head 
of  Greater  N.  Y.  Go-op 

(.Continued   from   Page    1) 
participate  in  the   association.     Actu- 
al signing  of  contracts  will  be  launch- 
ed this  week. 

Herbert  R.  Ebenstein,  prominent 
insurance  broker  actively  identified 
with  theater  insurance  in  the  Greater 
New  York  territory  for  years,  is  the 
sponsor  of  the  new  organization.  It 
was  he  who  first  approached  exhib- 
itors and  then  interested  Sapiro  in 
its  possibilities.  Ebenstein  has  been 
dividing  his  time  between  the  thea- 
ter owners  who  constitute  the  organ- 
izing committee  and  Sapiro.  On 
Saturday  Sapiro  for  the  first  time 
met   the   exhibitor   body   as   a   whole. 


19  For  Next  Year 

Planned  by  Zierler 

(Continued  from  Page  1) 
ness,"  with  the  Moscow  Art  Players. 
Excellent  is  entering  its  second 
year  of  production  activity,  having 
marketed  18  features  on  its  first  year's 
schedule.  Distribution  is  handled 
through  independently  owned  ex- 
changes in  all  key  cities.  Zierler  has 
lined  up  his  foreign  markets  so  that 
he  now  has  complete  distribution 
throughout  Europe,  with  the  excep- 
tion of  Germany.  He  has  just  re- 
ceived a  contract  from  Gaumont  of 
London  for  his  entire  series  of  18 
current  productions,  after  that  com- 
pany had  released  the  initial  four  in 
Great  Britain  on  a  try-out  basis. 


On  Broadway 


Astor — "The   Enemy" 

Broadway — "Beau   Sabreur" 

Cameo — "Battle   of   Coronel" 

Capitol— "The  Crowd" 

Central— "Uncle   Tom's   Cabin" 

Colony — "Hunchback    of    Notre    Dame" 

Criterion — "Wings" 

Earl    Carroll — "Simba" 

Embassy — "Love" 

Gaiety — "Four     Sons" 

Hippodrome — "Streets   of   Shanghai" 

Liberty — ■"Drums   of   Love" 

Loew's  New  York — .Monday,  "The  Student 
Prince" ;  Tuesday,  "City  Gone  Wild" 
and  "Her  Summer  Hero";  Wednesday, 
"South  Sea  Love";  Thureday,  "Texas 
Steer";  Friday,  "13  Washington  Square" 
and  "Comrades";  Saturday,  "Sharpshoot- 
ers" ;    Sunday,    "Buttons" 

Mark   Strand— "Shepherd   of  the   Hills" 

Paramount — "Take    a    Chance"    Week 

Rialto — ^"The    Last    Command" 

Rivoli — "Sadie    Thompson" 

Roxy — "A    Girl    in    Every    Port" 

Times  Square — "Sunrise" 

Warners — "The    Jazz    Singer" 

Brooklyn  Mark  Strand — "Patent  Leather 
Kid" 


Consolidated  Earnings  Up 

Increase  of  over  34  per  cent  in 
January  earnings  is  reported  by  Con- 
solidated Film  Industries  with  cash 
on  hand  as  of  Feb.  1  totaling  $850,- 
000   and   no  bank  loans. 


Guests  at  Pathe  Fete 

Rod  La  Rocque,  William  Boyd  and 
Donald  Crisp  are  to  be  guests  of  the 
Pathe  Club  at  the  annual  dinner  and 
dance  to  be  held  tomorrow  at  the 
Park    Central. 


m^Ti 


RECOGNIZED  BY  THEATRES 
EVERYWHERE  AS  ABSCEliYELY 

ine:>ispensa1ble  to  their  success 


IT  IS 


CAUSE 


Q  ^^kiUtr  en  (S^n/ PJekf^  you  Plai/ - 

A  complefe  servicc-H'ifh  Arimafea  operin^- 
cortainir^  raire  of  theatre  -  dJav  icf$ 
ard  ATifrafed  closing  to  match  - 

SPECIAL  SERVICE  CEPAHTMENTS 

ificha  rgfe  of  cxpeits  readv  to  $ii|:)fIy  Special  /irnounceireiTis 
of  any  kind   in  fjlir  torm  at  reasorable  prices 


ARTISTIC  animatee:>  leaders 

for  YOiir  Featiirc,  Comedy, News,  Erds,  Trademarks 

1— -MOi^ — 

>^a\C)HAL  SCREEN  StlMC^ 


CHICAGO- 

845  S  WACASM  AVE. 


M   EW    YCiVK         LOS  ANGELES 

116  -ISO  W.  -»6  ¥M  ST.  \va  i.VlBMONr  AVf . 


ROXY 


uses 


XRii 


K 


A- 


Mr.  Rothafel's  use  of  SENTRY 
SAFETY  CONTROL  is  more 
than  a  tribute  to  the  efficiency 
of  the  device;  it  is  a  remarkable 
characterization  of  "Roxy" 
himself 

For  his  theatre  was  considered 
to  be  the  last  word  in  Safety; 
yet,  when  shown  the  opportun- 
ity to  wholly  remove  the  hazard 
of  film-fires,  he  did  not  hesitate 
for  a  moment. 

We  call  "Roxy"  a  great  show- 
man, but  back  of  his  genius  lies 
his  limitless  consideration  for  his 
patrons,  the  basis  of  which  is 
their  Safety. 

SENTRY  SAFETY  CONTROL 
makes  the  risk  from  film -fires 
exactly  zero. 


.  C-R 


(agtetwtnt 


,  u=♦^^cen  tne  ^^  herein  caii";" 


and 


iNOl*. 

MexKO 

CBIV« 


,011  -«•-»"' 


S^gSSSiiii*! 


7.    ^"■"ra"""--'' *""'"■    .      .pcn*e»eUs.e«cu.o-  „,,  and  seaH  <»- 


1E55ES'- 


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sO.TRV0RtC;.NM. 


!AP 


ff^»^(^V 


^^fEiiMir[^[E)[L 


CO  RPDRATION 


13th  and  Cherry  Sis.,  PHILADELPHIA       1560  Broadway,  NEW  YORK 
And  All  Branches  of 

NATIONAL    THEATRE    SUPPLY    COMPANY 


% 


J-^\ 


The  positive  fire  preventer.    Can  be  attached  to  any  projector.    Costs  only  a  few  cents  a  day. 


iTHE 

NEWSPAPER 

1LMDOM 


i 


J 


ALL  THE  NEWS 
ALL  THE  TIME 


[I    No.  43 


Monday,  February  20,  1928 


Price  5  Cents 


;(fOS!GNASHEAD 
((EAMN.  Y.  CO-OP 

i    Organization    Is 
.ed  at  Meeting  of 
Exhibitors 


a 

or 
r< 


id  ; 
o 

P 

li 
o 


piro  shortly  is  expected 
|)ntract  to  head  the  M.  P. 
Assn.,  Inc.,  of  New  York 
It  of  a  general  exhibitor 
d  at  the  Plaza  Saturday, 
ing  committee  of  11  un- 
eater  circuits  represent- 
eater  New  York  houses 
ntatives  of  practically  all 
exhibition    interests    in 

met  Sapiro  and  heard 
h  his  conception  of  the 
pruing    from     a     properly 

exhibitor    association, 
speeches    were    made    by 
man,   Leo   Brecher,    Billy 

J.  Arthur  Hirsch,  each 
ing  a  separate  phase  of 
The  minimum  guaranteed 
er  on  which  Sapiro  has 
ore  lending  his  name  to 
3  been  passed.  Over  $2,- 
Im  rentals  is  represented 
lits  which  have  agreed  to 
ntinued    on    Page    3) 


Held  Impossible 
Congress  Tightens 

ureau   of   THE   FILM   DAILY 

on — Fear  that  any  tax 
vill  be  prevented  unless 
ilts  its  liberal  appropria- 
t  by  President  Coolidge, 
;  to  use  his  veto  power  to 
st  a  deficit.  Elimination 
in  admissions  up  to  $1,  is 
proposed  features  of  the 
on  bill,  action  on  which 
postponed      until      after 


sfiger  Arranging 


t< 


1 

pr 

101 

ed 
i] 


Market  Phonofihn 


hlesinger  has  returned  to 
ter  a  short  visit  here  to 
iminary  plans  for  market- 
film,  which  he  recently 
rom  De  Forest.  He  also 
3  negotiations  with  Eng- 
ye  in  Hollywood  to  return 
loiand  make  pictures  for  the 
rganization  the  Schlesing- 
e  has  launched.  Schles- 
^leduled  to  return  to  New 
)0ut  six  weeks,  when  he 
active  marketing  of  the 
device.      Production  work 


vly 


nder  way  at  the  New  York 


FOX-STANLEY  DEAL  OR  "SOME 
UNDERSTANDING"  PREDICTED 


HtNLfSS  OnESTIIAtEING 

DEvan  m  tueab 


Development  of  a  "manless"  or- 
chestra devised  for  small  theater  use 
is  under  way  by  W.  D.  Smith,  inven- 
tor of  the  device.  The  invention  con- 
sists of  regular  orchestra  instruments 
to  each  of  which  is  attached  a 
reproducing  unit.  On  the  string  in- 
struments, the  unit  is  attached  to  the 
different  strings,  while  the  units  on 
the  wind  instruments  are  attached  to 
the  mouthpieces. 

With  the  instruments  connected 
with  an  electrical  power  amplifier  the 
principle  of  resonance  or  sympathetic 
vibration  makes  each  instrument  re- 
spond to  tones  played  by  its  counter- 
part in  the  original  band. 

The  instruments  may  be  connected 
to  a  radio  set,  electrically  reproducing 

(Continued  on  Pane  i) 


French  Commission  Set 
to  Enforce  Film  Bill 

Paris  —  The  government  commis- 
sion is  preparing  to  administer  pro- 
visions of  the  film  decree  and  the 
representatives  of  the  American  com- 
panies here  are  anxiously  waiting  to 
see  just  how  drastic  the  action  may 
be,  as  the  commission  is  vested  with 
unlimited    power. 

Representatives  of  the  Hays  organ- 
ization arrived  Sunday,  and  are  in 
conference  with  officials  of  the  Amer- 
ican organizations  to  decide  on  a 
course  of  procedure.  As  the  decree 
(Continued  on  Page  2) 


Far  N.  W.  Openings 

The  Seattle,  Seattle,  opens 
March  1,  and  the  Portland, 
Porlaind,  Ore.,  on  March  8. 
Publix,  Loew's,  Inc.,  and  West 
Coast  Theaters  are  partners  in 
these  theaters  .  As  rapidly  as 
arrangements  can  be  made  Pub- 
lix shows  will  be  routed  in. 

Sam  Dembow,  vice  president 
of  PubUx,  leaves  Friday  for  the 
openings.  Harold  B.  Franklin, 
president  of  West  Coast,  in 
which  operation  will  be  vested, 
probably  will  attend. 


19  FOR  NEXT  YEAR 
PLANNED  BY  ZIERLER 


Nineteen  features  have  been 
scheduled  for  the  coming  season  by 
Sam  Zierler.  president  of  Excellent 
Pictures.  Zierler  has  adopted  a  de- 
finite policy  of  securing  outstanding 
British  and  German  productions  for 
exclusive  distribution  in  the  United 
States,  convinced  that  the  impending 
changes  in  foreign  production  to  meet 
American  requirements  are  going  to 
result  in  a  material  increase  in  the 
popularity  of  films  from  these  two 
countries  .  Accordingly  he  has  pur- 
chased the  American  rights  to  Gau- 
mont's  "Roses  of  Picardy."  From 
Berlin  he  has  secured  "Crime  and 
Punishment,"  and  "Power  of  Dark- 
(Continued    on    Page    3) 


Sen.  Brookhart  Reported  as 
Boomed  for  Vice  Presidency 


Washington — There  is  no 
talk  in  Washington  of  Senator 
Brookhart  of  Iowa  as  a  possi- 
ble choice  for  the  vice-presi- 
dency. 


Boom  for  Sen.  Brookhart  for  the 
vice  presidency  of  the  United  States 
is  under  way,  it  is  reported.  En- 
thusiastic supporters  of  the  lowan, 
who  occupies  a  commanding  position 
by  virtue  of  his  leadership  of  the 
insurgent    group    in    the    Senate,    are 


confident  of  their  ability  to  place  him 
on  the  Republican  ticket,  probably  as 
running  mate  to  Secretary  Hoover. 
This,  it  is  stated,  would  have  the 
effect  of  a  coalition  between  the  old 
guard  and  the  insurgents. 

Because  of  his  sponsorship  of  the 
bill  to  outlaw  blind  and  block  book- 
ing and  arbitrary  allocation  of  prod- 
uct, his  backers  claim  Sen.  Brookhart 
could  swing  support  of  the  screens 
of  unaffiliated  exhibitors,  which 
might  be  expected  to  prove  a  power- 
ful  factor  in  the  campaign. 


Competitive     Building    to 

Force  a  Get-Together, 

Philadelphia  Feels 

Philadelphia — Despite  denials  that 
any  Fox-Stanley  deal  is  contemplated, 
"the  belief  prevails  in  trade  circles 
that  some  understanding  between  the 
two  circuits  is  inevitable  to  halt  the 
competitive  theater  building  program 
outlined  by  each,"  declares  "T?he  Ex- 
hibitor,"  local  regional. 

In  Philadelphia,  where  Fox  plans 
a  new  4,800-seat  house  against  Stan- 
ey,  which  is  building  the  Mastbaum; 
at  Newark,  where  Fox  intends  to 
solidify  its  position  with  a  6,000 
seater,  and  at  Pittsburgh,  where  Fox 
is  declared  seeking  sites,  highly  com- 
petitive situations  exist,  the  regional 
points  out.  Fox's  34  per  cent  hold- 
ing in  First  National,  which  becomes 
a  fact  with  signing  of  the  papers  in 
the  Northwest  Theater  Circuit  (F.  & 
R.)  deal,  also  is  seen  as  a  "threat" 
to  Stanley.  The  latter  company  is 
reported  to  have  temporarily  aban- 
doned work  on  the  Mastbaum  here 
in  hope  of  making  a  deal  with  Fox. 

Report  persists  of  proposed  resig- 
nation of  Al  Boyd,  film  buyer,  which 
(Continued    on    Page    2) 


Philadelphia  Houses  Must 
Install  Sentry  Controls 

Philadelphia — Every  theater  of  this 
city  must  be  equipped  with  a  Sentry 
Safety  Control  in  order  to  obtain  a 
license  for  1928,  the  fire  marshal  has 
ruled.  Nearly  all  local  houses  are 
equipped  with  the  device,  as  a  re- 
sult of  announcement  of  his  stand 
made  some  months  ago  by  the  mar- 
shal. 


Mutual  Franchise  for 
Far  Northwest  Bought 

Seattle — Charles  W.  Harden,  for- 
mer United  Artists  manager,  has  se- 
cured the  franchise  in  this  territory 
of  Exhibitors'  Mutual  Producing 
Corp.,  headed  by  Harry  Garson.  The 
franchise  which  is  for  five  years, 
calls  for  26  pictures  a  year.  One 
half  of  the  stock  of  the  company  is 
to  be  held  in  trust  for  exhibitors  who 
receive  one-half  of  the  profits.  Har- 
den's  territory  covers  Washington, 
Oregon,  northern  Idaho  and  western 
Montana. 


THE 


■WH 


DAILY 


M  onday7±iebruaryj|p(|| 


BTHE« 
9frMIW$PAPEB 

*/'filhdoh 


Vol.  XLIII  No.43    Monday.  Feb.  20.  1928    Price  5  Cents 


JOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredmau,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


Film  issues  experienced  an  uneventful  day 
in  the  market  Saturday.  Paramount  common 
led    in    sales   with   9,400    shares   marketed. 


High 

Low 

Close 

Sales 

Am.    Seat.    Vtc.    .  .  . 

387^ 

3854 

38^4 

300 

*Am.    Seat.    Pfd... 

48 

*Balaban    &    Katz.. 

6754 

*Bal.    &    Katz    Vtc. 

7354 

*tCon.   Film.   Ind. .  . 

19ys 

*tCon.  Filmlnd.Pfd 

223^ 

Eastman   Kodak    .  .  . 

\M% 

164 

164 

2,700 

♦East.    Kodak    Pfd. 

1295/8 

*tFilm    Inspection.. 

4'/. 

4J/ 

4K. 

•First    Nat'l    Pfd... 

106 

Fox  Film   "A"    .... 

7854 

77'/. 

7854 

2,s66 

tFox    Theaters    "A' 

191/s 

19  Mi 

191/8 

*Intern'l     Project. .  . 

10 

ttKeith's    6s    46     .  . 

99  i/ 

99  i^ 

99/, 

Loews,   Inc 

59 

5744 

59 

7,900 

ttLoew's    6s    41ww. 

107 

107 

107 

ttLoew's,6s41x-war 

100'/. 

100!/> 

10054 

-M-G-M   Pfd 

26/ 

♦M.    P.    Cap.    Corp. 

.... 

7 

Pathe    Exchange     .  . 

3>/« 

3 

3 

1,300 

tiPathe    Exch     "A" 

\2V2 

ny, 

12 

2,400 

it  Pathe    Exch.7s37. 

63  Vr 

62 

62 

Paramount    F-L...114J4    113^ 

11454 

9,400 

"Paramount   Pfd.    . . 

121H 

'ttPar.Bway.5}4s51 

102 

**Roxy  "A"    

27 

24 

.... 

.... 

'■'Roxv    Units     .... 

28 

26 

.... 

.... 

**Roxy  Common   . . 

6/2 

5'/. 

.... 

.... 

''*.Skouras    Bros.     .  . 

40 

38 

. , 

.... 

Stan.    Co.   of   Am. .  . 

49  54 

49 '/2 

49/ 

'tTrans-Lux.    Pict.. 

.... 

.... 

4 

•  •  •  • 

^"United     Art.      ... 

15 

14 

.... 

.  •  ^  ^. 

**United    Art.    Pfd. 

85 

80 

*tUniv.     Pictures     . 

.... 

23 

.... 

'Univ.    Pict.    Pfd... 

98/ 

.... 

t  Warner     Bros 

16'4 

15  5/« 

\y=A 

Warner    Bros.     "A" 

24-78 

24 
i   and 

24/8 
Asked 

2,400 

*Last   Prices   Quoted   **Bi 

(Over 

the    Counter) 

tCurb  Market 

ttBond    M 

arket 

Manless  Orchestra 
Developed  for  Theater 

(.Continued   from   Page    1) 
phonograph    or    a    pickup    device    at- 
tached to  the  plionograph. 

The  inventor  claims  no  instrument 
has  been  produced  which  is  superior 
to  the  cone  loud  speaker  for  repro- 
duction of  the  human  voice,  and  that 
100  per  cent  fidelity  in  orchestral 
music  might  only  be  secured  if  every 
instrument  in  the  original  were  re- 
presented by  its  counterpart  in  the 
reproducing  "orchestra." 


XOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange    and    Stanley    in    Philadelphia. 


Robarge  Retains  Interest 
Merrill,  Wis. — In  the  final  negotia- 
tions with  the  McChesney  Theater 
Corp..  A.  L.  Robarge  will  retain  a 
quarter  interest  in  the  Cosmo  at  Mer- 
rill it  was  announced  recently.  The 
McChesney  corporation  will  assume 
control  of  the  theater  April  1,  but 
Robarge  will  retain  control  of  the 
Cosmo  building. 


'Some  Understanding' 
or  Deal  Predicted 

(.Continued  from  Page  1) 
has  been  denied.  Boyd  is  said  to  hold 
40,000  Stanley  shares.  He  has  been 
a  staunch  supporter  of  Paramount 
product,  and  should  a  new  buyer 
take  over  the  position,  demand  of 
Stanley  bankers  that  First  National 
product  be  given  an  equal  break 
might  be  enforced.  That  might  lead 
to  invasion  of  the  territoy  by  Pub- 
lix,  which  is  declared  to  have  remain- 
ed out  of  the  territory,  due  chiefly  to 
the  satisfactory  break  given  Para- 
mount product  by   Boyd. 


French  Commission  Set 
to  Enforce  Film  Bill 

(Continued  from  Page  1) 
stands  now,  it  restricts  distribution 
of  American  films  25  per  cent.  Be- 
fore the  week  is  out,  the  commission 
is  expected  to  make  an  announce- 
ment as  to  its  policy  that  will  de- 
termine the  counter  moves  of  the 
American    contingent. 


The  Broadway  Parade 

THE    big    money    pictures    continue    this    week    without    any    additions.] 
present    indications,    none    of    the    present    entries    will    drop    out    dl] 
current   month.      "Simba,"   originally  scheduled   for  four  weeks,   has  been 
for   two   weeks. 


in 


mt 


Picture 


Distributor 


Theater 


Opening   Da 


"Wings"      Paramount     Criterion      Aug.  12 

"Sunrise" Fox      Times    Square     .  .  Sept.  23 

"The    Jazz   iSinger"    ....  Warners     Warners     Oct.  6 

"Uncle  Tom's  Cabin"    . .  Universal'     Central     Nov.  4 

"Love"     M-G-M      EJmbassy     Nov.  29 

"The    Enemy"     M-G-M     Astor     Dec.  27 

"The  Last  Command"    .  .  Paramount     Rialto    Jan.  21 

"Simba"     Martin,  Johnson  C  orp.    Earl   CarroU.  Jan.  23 

"Drums   of    Love"    United    Artists    . .  Liberty     Jan.  24 

"Sadie    Thompson"     ....United    Artists    . .  Rivoli     Feb.  3 

"Four     Sons"     Fox     Gaiety     Feb.  13 


Opposition  Rears  Here  to 
Showing  Cavell  Picture 

Opposition  to  "Dawn,"  British  film 
based  on  the  life  and  execution  of 
Edith  Cavell,  war  nurse,  is  manifest- 
ing itself  in  New  York,  following  an- 
nouncement that  Arch  Selwyn  plans 
to  exhibit  the  film  in  this  country 
soon.  Mayor  Walker  has  expressed 
himself  as  opposed  to  the  revival  of 
war   hatreds. 

James  W.  Gerard,  war-time  ambas- 
sador to  Germany,  says  he  will  seek 
an  injunction  against  presentation  of 
the  picture.  Sen.  Borah  says  public 
attitude  toward-  the  film  should  be 
adverse. 


Martin  Funeral  Tomorrow 

Funeral  services  are  to  be  conduct- 
ed tomorrow  from  the  Universal 
Parlors,  Lexington  Ave.  and  52nd  St., 
for  P.  J.  Martin,  43,  member  of  the 
firm  of  Straus  &  Co.,  investment  firm, 
who  died  from  injuries  received  when 
struck  last  Wednesday  by  an  auto- 
mobile. 


Delegates   to   Visit   "Lab" 

Visit  to  the  Consolidated  Film 
Laboratories  is  scheduled  today  for 
delegates  attending  the  M-G-M  in- 
ternational sales  congress  with  a  visit 
to  the  Capitol  to  see  "The  Crowd" 
the  program  for  tonight.  The  affair 
closes  tomorrow  with  a  banquet  at 
the   Astor. 


Selwyn  Sailing  Next  Week 
with  Print  of  Picture 

Paris — Arch  Selwyn  plans  to  leave 
for  New  York  next  week  with  a  print 
of  "Dawn"  for  exhibition  in  the 
United  States.  He  denies  the  film 
evokes  war  hatreds,  stating  it  is  edu- 
cational and  so  should  be  shown.  A 
cable  to  Gov.  Smith  has  been  sent 
by  Selwyn  asking  the  governor  to 
view  the  fihn  to  decide  whether  it 
should  be  shown  in  the  state  of  New 
York. 


rmo 
[w! 

fScl 
itti 


Call 

WAFILMS,  Inc. 

Walter  A.    Fntter,   Pres. 

for 

Library  Stock  Scenes 
N«»r    York  Hollywood 

130  W.  46th  St.     c/o  Leon  Schlesinger 
Bryant  8181      1123    No.    Bronson  Ave. 


-.-.> 


Now  ia  preparation  for  season  1928-1929 

^^THE  BRIGHT  AISLE '* 


woBurri' 


by  Kenneth  James 

AH  Rights  Protected 
LUMAS     FILM     CORPORATION 


Sam   Sax,    Pres. 
1650  Broadway 


Budd    Rogers,   Vice   Pres. 
New  York  City 


Record  Ticket  Dei 
Reported  for  Ami 

One  hundred  requests  ^^''■ 
to  the  Naked  Truth  dinr 
A.  M.  P.  A.,  scheduled  Ml 
been  received  up  to  Sat 
Treasurer  George  Harvey,! 
cations  that  the  advance  sa 
a  record.  Tickets  are  $U 
for  members,  and  $20 
members. 


liFui 

Mr. 

ih 

k  b 

31-G-J! 


Join  Timely   Film 

H.  W.  Peters,  formerly 
of  circuit  bookings  for  Pat 
Coast,  today  joins  Timely  fl^  A 
as  special  representative 
Western  division.  W.  A.  J 
formerly  Pathe's  manager  i' 
kee,  becomes  assistant  geni 
sentative  of  the  Mid-Weste 
under  Tom  North.  Both  jh 
Aschmann  will  sell  Topi 
Day  and  Aesop's  Fables  . 


Handling    C.P.A.    Se 

Clark  Kinnaird  now  i;| 
film  reviews  and  news  for  ■, 
Press  Ass'n.,  with  ofifices  in 
Bldg.,   New   York.  " 


EDITION 
LIMITEJ 


EVEl.'ll 


I  February  20,  1928 


DAILY 


Coast  Wire  Service- 


irry  Langdon  Leaving  F.  N. 


IAN  DICKERING  f  OR 
IE  AT  METROPOLITAN 


•;  Langdon  is  negotiating  for 
u  ters  at  Metropolitan  studio, 
le  more  picture  to  make  for 
\  'flonal,  under  his  present  con- 
r  which  a  new  releasing 
nt   is   contemplated. 


d|e  Schader  to  Become 
nt  to  W.  R.  Sheehan 

Schader,  until  recently 
resentative  of  "Photoplay," 
me  assistant  to  Winfield  R. 
vice  president  and  general 
af  Fox,  it  is  reported. 


t|!ei 


Jarthy's   Next   Chosen 

nd  Handcufifs"  has  been  se- 
the  tentative  title  of  the 
■hich  John  McCarthy  will 
M-G-M  under  his  new  con- 
radley  King  is  doing  the 
and  Dorothy  Sebastian  has 
len  for  a  part. 


[ille    Adds    Frankie    Lee 

;  Lee  has  been  added  to 
The  Godless  Girl,"  person- 
ted   Cecil   B.    De   Mille   pic- 


iden   Replaces   Arlen 
uden    has   replaced    Richard 
the  juvenile  lead  in  the  next 
)    feature    Lew    Fields    and 
lonklin. 


Sparing  "Glory  Girl" 

M.     Walter     and     Luther 
preparing   "Glory,  Girl"    as 
starring  vehicle   for   Esther 
which    Reed   will    direct. 


IN 


Clo 


ole    for    Barbara    Leonard 

I  Leonard  has  been  signed 
ured  role  in  "Ladies  of  the 
ub." 


ris  in  Daniels'  Picture 

Morris  has  been  cast  in 
of  Bebe  Daniels  i  n  that 
•.ure  to  be  directed  by  Clar- 
?er.  Other  members  of  the 
ar  selected  are  James  Hall 
am  Austin. 


Jyd  New  Leading  Woman 

oyd  has  been  elevated  from 
of  the  Paramount-Christie 
■igade  to  featured  parts  in 
eel  comedies  which  Christie 
:ing  for  Paramount.  Miss 
to  be  seen  in  "Long  Hose," 
Jack  DufTy  is  starred. 


yd  Considering  Three 

Lloyd   has    three    ideas   for 

EVw  follow  "Speedy"  on  which 

low     putting     the     finishing 

^Jreparatory    to    releasing    it 


A  Little 

from  **Lots" 


By    RALPH    WILK 


Hollywood 

TT'EEP  your  eye  on  Hugh  Trevor. 
■*■*-  A  year  ago  he  was  selling  life 
insurance  and  had  his  own  agency. 
He  was  so  badly  bitten  by  the  acting 
bug,  that  he  came  to  Hollywood. 
He  is  now  working  in  a  Universal 
picture. 

Passing  Show:  Al  Mannon  ivatch- 
ing  the  Johnny  Hines  unit  in  action 
at  the  Tec-Art  studio;  Ernst 
Lubitsch  and  his  inevitable  cigar 
hurrying  on  the  Paramount  lot;  Ivan 
Lebedeff  chatting  with  Gerritt  J. 
Lloyd  at  United  Artists. 

George  Mankker  Watters, 
co-author  of  "Burlesque," 
started  his  stage  career  at  the 
tender  age  of  fotir.  He  is  now 
a  member  of  the  Paramount 
scenario  staff. 

*  *         * 

Adolphe  Menjou  cannot  attend  the 
Neiv  York  alumni  re-union  of  gradu- 
ates of  the  Culver  Military  academ-y, 
but  ttventy  feet  of  film  from  "The 
Code  of  Honor,"  his  current  produc- 
tion, will  be  shown  at  the  banqiiet. 
It  tvas  at  the  reqipest  of  L.  R. 
Gignillit,  a  fellow  aluTnnus,  that  the 
film  was  sent  to  New  York. 

*  *         * 

More  Passing  Show:  Lane  Chand- 
ler detailing  his  experiences  when 
selling  railroad  tickets;  and  Gary 
Cooper  laughing  loudly;  Florence 
Vidor  discussing  her  favorite  sport- 
tennis;  Charles  Christie,  Elmer  Pear- 
son, Sidney  Brennecke  and  Scott 
Sidney   playing   golf. 

*  *  * 

E.  Osivald  Brookes  made  an  aus- 
picious debut  on  the  radio,  ivhen  in- 
troduced by  Ruth  Roland,  hi  fact, 
one  of  his  listeners  'phoned  to  the 
radio  station  and  asked  Brookes  to 
sing  a  few  nn7nbers.  However, 
Brookes  intends  to  confine  his  activi- 
ties to  motion  pictures. 


Chase  Comedy  Titled 

"Aching  Youth"  is  the  title  of 
Charley  Chase's  latest  comedy  for- 
merly called  "Loud  Speakers."  Chase 
is  supported  bv  Edna  Marian,  Eugene 
Pallette,  May'  Wallace,  William  Or- 
lamond  and  Harvey  Clark.  Fred 
Guiol  directed. 


Murnau  Adds  to  Cast 

F.  W.  Murnau  has  added  Bobbie 
Mack,  Tina  Burroughs  and  Curley 
Phillips  to  the  cast  of  "The  4  Dev- 
ils." 


"Whip"   Lead  for   Dorothy  Mackaill 

Dorothy  Mackaill  has  been  given 
the  feminine  lead  in  "The  Whip," 
which  John  Francis  Dillon  will  di- 
rect for  First  National  under  super- 
vision of  Sam  E.  Rork.  Bernard  Mc- 
Conville  is   making   the  adaptation. 


Sapiro  to  Sign  as  Head 
of  Greater  N.  Y.  Go-op 

(Continued   from   Page    1) 
participate   in   the   association.      Actu- 
al signing  of  contracts  will  be  launch- 
ed this  week. 

Herbert  R.  Ebenstein,  prominent 
insurance  broker  actively  identified 
with  theater  insurance  in  the  Greater 
New  York  territory  for  years,  is  the 
sponsor  of  the  new  organization.  It 
was  he  who  first  approached  exhib- 
itors and  then  interested  Sapiro  in 
its  possibilities.  Ebenstein  has  been 
dividing  his  time  between  the  thea- 
ter owners  who  constitute  the  organ- 
izing committee  and  Sapiro.  On 
Saturday  Sapiro  for  the  first  time 
met   the   exhibitor   body   as   a   whole. 


19  For  Next  Year 
Planned  by  Zierler 

(.Continued   from    Page    1) 

ness,"  with  the  Moscow  Art  Flayers. 
Excellent  is  entering  its  second 
year  of  production  activity,  having 
marketed  18  features  on  its  first  year's 
schedule.  Distribution  is  handled 
through  independently  owned  ex- 
changes in  all  key  cities.  Zierler  has 
lined  up  his  foreign  markets  so  that 
he  now  has  complete  distribution 
throughout  Europe,  with  the  excep- 
tion of  Germany.  He  has  just  re- 
ceived a  contract  from  Gaumont  of 
London  for  his  entire  series  of  18 
current  productions,  after  that  com- 
pany liad  released  the  initial  four  in 
Great   Britain  on  a  try-out  basis. 


On  Broadway 


Astor — ^"The    Enemy" 

Broadway — "Beau    Sabreur" 

Cameo — "Battle   of    Coronel" 

Capitol — "The   Crowd" 

Central— "Uncle   Tom's   Cabin" 

Colony — "Hunchback    of    Notre    Dame" 

Criterion — "Wings" 

Earl    Carroll — "Simba" 

Embassy — "Love" 

Gaiety — "Four     Sons" 

Hippodrome — "Streets  of   Shanghai" 

Liberty — "Drums   of   Love" 

Loew's  New  York — .Monday,  "The  Student 
Prince" ;  Tuesday,  "City  Gone  Wild" 
and  "Her  Summer  Hero";  Wednesday, 
"South  Sea  Love";  Thursday,  "Texas 
Steer";  Friday,  "13  Washington  Square" 
and  "Comrades";  Saturday,  "Sharpshoot- 
ers" ;    Sunday,    "Buttons" 

Mark    Strand — "Shepherd   of   the   Hills" 

Paramount — "Take    a    Chance"    Week 

Rialto — "The    Last    Command" 

Rivoli — "Sadie    Thompson" 

Roxy — "A    Girl    in    Every    Port" 

Times   Square — "Sunrise" 

Warners — "The    Jazz    Singer" 

Brooklyn  Mark  Strand — "Patent  Leather 
Kid" 


Consolidated  Earnings  Up 

Increase  of  over  34  per  cent  in 
January  earnings  is  reported  by  Con- 
solidated Film  Industries  with  cash 
on  hand  as  of  Feb.  1  totaling  $850,- 
000   and   no  bank  loans. 


Guests  at  Pathe  Fete 

Rod  La  Rocque,  William  Boyd  and 
Donald  Crisp  are  to  be  guests  of  the 
Pathe  Club  at  the  annual  dinner  and 
dance  to  be  held  tomorrow  at  the 
Park    Central. 


RECOGNIZED  BY  THEATRES 
EVERYWHEliE  AS  AESCLtiYELY 
INE)l$PEN$AlBLE  1€  THEIR  SUCCESS 


IT  1$ 


OUJSC 


(Z  ffuilercn  6tc/x/  Tidum  Vcu  TLay  - 

A  coirplefe  service -wilF  Ariiratecj  openiir^- 
ccfitaining^  rairecf  theatre  -  clay  sets 
ardi  Aniirated  closir^  to  match  - 

SPECIAL  SERVICE  DEFARTMtNTS 

irchargie  of  experts  leadv  to  si<p[)iY$pecfail/iiinoiiiiccirerfs  \ 
of  any  kind  in  filtri  torn)  at  reasorable  prices  ' 


ARTISTIC  ANIMATED  LEADERS 

for  your  Feature, Conicdy.NcwsvErds, Trademarks 


>^\C)H\L  SCREEN  StfMCJF 


CHICAGO- 
MS  S  WAB/i&H  AVE. 


N  EW    YORK         LOS  ANGELES 

116 -ISO  W.  -te  IM  ST.  I9M  ».VlHMONT  AVE. 


Mr.  Rothafel's  use  of  SENTRY 
SAFETY  CONTROL  is  more 
than  a  tribute  to  the  efficiency 
of  the  device;  it  is  a  remarkable 
characterization  of  "Roxy" 
himself. 

For  his  theatre  was  considered 
to  be  the  last  word  in  Safety; 
yet,  when  shown  the  opportun- 
ity to  wholly  remove  the  hazard 
of  film-fires,  he  did  not  hesitate 
for  a  moment. 

We  call  "Roxy"  a  great  show- 
man, but  back  of  his  genius  lies 
his  limitless  consideration  for  his 
patrons,  the  basis  of  which  is 
their  Safety. 

SENTRY  SAFETY  CONTROL 

makes  the  risk   from  film -fires 
exactly  zero. 


CD  R  P  D  R  AT  I  D  ^ 


13th  and  Cherry  Sts.,  PHILADELPHIA       1560  Broadway,  NEW  YORK 
And  All  Branches  of 

NATIONAL    THEATRE    SUPPLY    COMPANY 


_r^r\ 


The  positive  fire  preventer.   Can  be  attached  to  any  projector.    Costs  only  a  few  cents  a  day. 


ALL  THE  NEWS 
ALL  THE  TIME 


LIII    No.  44 


Tuesday,  February  21,  1928 


Price  5  Cents 


Stale  Film 

serious  this  time.    Quib- 

has    been    sidetracked. 

petty  differences.    Inde- 

exhibitors  who  buy  $4,- 

of  the  $7,000,000   spent 

heaters,  affiliated  and  un- 

1,  in  Greater  New  York 

)ling   buying   power   and 

it   in   the   hands  of  one 

lal — a  disinterested  busi- 

\  isor  and  lawyer.     He  is 

Sapiro. 

iiizer  of  grain  coopera- 
tudent  of  economics,  ad- 
of  the  constructive,  be- 
1  mutual  reciprocity  but 
■gish  in  his  tenacity, 
makes  his  debut  in  the 
, .  He  has  a  job  on  his 
He  doesn't  delude  him- 
)Ut  that.  But  he  thinks 
aid  in  its  solution. 

(msumer  Power 

it  actual  participation  in  pro- 
chain  stores  in  every  organ- 
istry  control  manufacture,  he 
That  is,   all   but   the   film   in- 
Woolworth   does   not  manu- 
Not    necessary.      The    pro- 
ils   all    over    himself    to   land 
outlet  that  Woolworth  sup- 
leater  owners  are  the  closest 
n    the   direct   consumer — the 
Therefore,    they    should,    but 
ive    a    voice    in    production. 
■    forced    to    take    what    the 
hands    them.       New    York 
■iits  get  film  when  it's  stale 
tter   it   hits    Broadway.      It's 
lys  Sapiro.     And  maybe  you 
1  Ilk  he's  right. 

th  in  Advertising 

igan  of  the  Associated  Ad- 
Clubs  of  the  World  is  truth. 
I  misleading  advertising  can 
ither  result  than  to  hurt  the 
■,  his  product  and  the  indus- 
represents.       The     days     of 

even  in  this  business,  are 
c  past.  It  does  nobody  good 
e  exhibitor  bunked  into  buy- 
res  that  drive  future  patron- 

his  doors. 
'.ually  reliable  First  National 
ion  is  advertising  "The  Whip 

as  a  $2  attraction.  And 
of  the  worst  pictures  of  the 
ew  York  newspaper  critics 
;n  less  of  it  for  what  they 
;  simply  terrific.  We  sat 
the  premiere  at  the  Green- 
lage  theater  and  beheld  the 

of  an  intelligent  audience 
(Continued    on    Page    2) 


ee  ■ 
pic 

frc 
he 
niz 
mai 

or 

k  ( 

ugl 
1  \ 
tac 


EXHIBITORS  IN  ARMS  OVER 

M-G-M  SPECIALS  IN  SCHOOLS 


EXHiiiioe  mt  mis 

KIWITIES  IN  10  m 


With  Aaron  Sapiro  as  president 
the  M.  P.  Exhibitors  Ass'n.,  Inc.,  will 
begin  actual  operations  in  about  ten 
days.  Offices  are  now  being  sought 
in  the  Times  Square  district. 

The  New  York  exhibitor  coopera- 
tive movement  has  lined  up  $4,000,000 
of  buying  power,  far  more  than  the 
minimum  figure  insisted  upon  by 
Sapiro  before  he  consented  to  head 
the  group.  No  contracts  between  the 
independent  exhibitor  interests  and 
Sapiro  have  been  signed.  He  has 
given  his  word  while  several  of  the 
circuits  on  the  organizing  group  com- 
mittee have  signed,  with  others 
pledged  to  sign. 


Parent-Teachers'  Group 
Endorse  Brookhart  Bill 

Cleveland  —  The  Parent-Teachers 
.A^ss'n  of  Cleveland  last  week  en- 
dorsed the  Brookhart  bill.  This  ac- 
tion was  the  result  of  work  done  by 
Mrs.  Percy  Essick,  wife  of  Percy  Es- 
sick  of  the  Scoville  Essick  and  Reiff 
circuit,  and  chairman  of  the  motion 
picture   division   of   the   P.   T.   A. 


New  Publix  Firm 

St.  Louis  —  Skouras  Super 
Theaters  Corp.,  Publix  subsidi- 
ary, is  the  firm  which  will  op- 
erate the  Indiana,  Circle  and 
Ohio,  Indianapolis,  recently 
taken  over  from  Robert  Lieber. 


DEAL  FOR  nSCHER  CHAIN 
rORECASTBYNEWriRH 


Madison,   Wis. — Regarded   as   fore- 
unncr  of  a  deal  for  the  circuit,  arti- 
cles  of  incorporation   have   been   filed 
(Continued    on    Page    2) 


Cleveland  Delegates 

At  Brookhart  Hearing 

Cleveland — George  W.  Erdmann, 
secretary  of  the  Cleveland  exhibitor 
unit  and  M.  B.  Horwitz,  general  man- 
ager of  the  Washington  circuit,  were 
appointed  delegates  by  the  associa- 
tion to  attend  the  hearing  of  the 
Brookhart  bill  in  Washington.  Both 
will  attend  prepared  to  speak  in  behalf 
of  the  bill  before  the  Interstate  Com- 
merce committee. 


1 000  Theaters  in  Five  Years, 
Goal  of  Principal  Theaters 


French  Film  Decree  to 
Become  Operative  Mar.  1 

Paris — The  council  of  ministers  has 
approved  the  film  decree  of  the  spe- 
cial commission  appointed  by  Min- 
ster of  Education  Herriot,  and  sprung 
a  surprise  by  advancing  the  date  of 
its  operation  from  September  1  to 
Mar.  1.  This  took  the  representa- 
tives of  the  American  producers  by 
surprise,  and  the  general  opinion 
here  is  that  other  European  nations 
will  follow  suit  and  draft  legislation 
to  definitely  curtail  imports  from  Hol- 
lywood. 

Under  terms  of  the  decree,  the  pow- 
ers  of   the   board   of  censorship   have 

(Continued  on  Page  4) 


Los  Angeles — One  thousand  small 
town  theaters  extending  across  the 
United  States  ^vithin  the  next  five 
years  is  the  goal  set  by  Principal 
Theaters,  President  Sol  Lesser.  More 
than  37  theaters  now  are  controlled 
in  towns  of  15,000  population  or  less. 

Acting  on  authority  of  the  execu- 
tive board,  Joseph  N.  Skirboll,  gen- 
eral manager,  has  left  to  establish 
territorial  offices  at  San  Francisco, 
Portland,  Seattle,  Denver,  Kansas 
City,  St.  Louis,  Memphis,  Louisville, 
Cleveland  and  Philadelphia.  Los 
Angeles  will  remain  national  head- 
quarters. 

Success  achieved  with  the  theaters 
of  the  chain  already  acquired,  con- 
(yContinued    on    Page    2) 


Minn.    Showman    Stirred 

by  Deal  for  "Big  Parade" 

and  "Ben  Hur" 

Minneapolis — Exhibitors  of  the  Iron 
Range  are  "up  in  arms"  over  action 
of  M-G-M  in  selling  "The  Big  Par- 
ade" and  "Ben  Hur"  to  the  schools 
at  Coleraine  and  Bovey,  when  the 
company  failed  to  reach  an  agreement 
for  leasing  of  the  pictures  to  Mrs. 
Joseph  Barlow,  who  operates  theaters 
in  the  two  towns,  states  "Greater 
.Amusements."  Ban  on  the  com- 
pany's product  is  reported  under  con- 
sideration. 

The  M-G-M  salesman,  it  is  claimed, 
insisted  Mrs.  Barlow  buy  the  entire 
ompany  output  to  obtain  the  two  spe- 
cials, and  when  she  refused,  sold  the 
two  pictures  to  the  schools.  M-G-M's 
e-xploitation  representative  sold  the 
schools  the  idea  of  using  the  school 
buses  to  furnish  free  transportation 
from  nearby  towns  to  the  school 
shows. 

O.  H.  Lambert,  assistant  to  W.  H.  Work- 
man, M-GM  manager,  who  was  out  of  the 
(Continued    on    Page    2) 


"Sadie"  Gets  $43,120  in 
Second  Week  at  Rivoli 


After  establishing  a  house 
in  its  first  week  at  the  Rivol 
York,  with  gross  of  $48,500, 
Thompson"  garnered  $43,120 
high  on  a  second  week,  and 
only  to  its  first  week  so  far  as 
record  is  concerned,  inclement 
er  notwithstanding. 


record 
1,  New 
"Sadie 
a  new 
second 
house 
weath- 


Cohen  and  Aron  Leaving 
To  Close  Sentry  Deal 

Involving,  it  is  said,  several  million 
dollars,'  a  deal  for  British  and  Con- 
tinental rights  to  distribution  of  the 
Sentry  Safety  Control  will  be  closed 
in  England  by  Joseph  E.  Cohen,  presi- 
dent, and  Max  Aron,  secretary  of  the 
Sentry  firm,  who  sail  for  abroad  Fri- 
day. 

Since    formation    of    the    company 

(Continued  on  Page  4) 


No  Issue  Tomorrow 

Tomorrow,  being  Washing- 
ton's Birthday  and  a  legal  holi- 
day, there  will  be  no  issue  of 
THE  FILM   DAILY. 


THE 


-:m^ 


DAILV 


Tuesday,  February  21j 


1' 


bTHE^ 

»<rNtWSPAPEfi 
•/'FILMOOH 


WO«lfeY" 


Vol.  XLIII  No.44    Tuesday,  Feb.  21, 1928    Price  5  Cents 


JOHN  W  UICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate.  President  and 
Publisher;  Maurice  D.  Kann,  Vice  President 
and  Editor;  Donald  M.  Mersereau,  Treasiirer 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  f^ree) 
United  States  outside  of  Greater  New  \ork 
$10.00  one  year;  6  months,  $5.00:  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.-  Cable  address:  Filmday 
New  Yoric.  Hollywood,  California — Harve} 
E  (Jausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman.  The  Film  Renter.  58 
Great  Marlborough  St.,  London,  W.  i-  Ber 
lin— Lichtbildbuehne,     Friedrichstrasse,    225. 


Financial 


'Am.     Seat.     Vtc. 

Am.     Seat.    Pfd 

'Balaban  &  Katz. 
*BaI.  &  Katz  Vtc. 
tCon.  Film  Ind... 
tCon.  Film  Ind. Pfd. 
Eastjman  Kodak  .  . 
*East.  Kodak  Pfd. 
*Film  Inspection  .  . 
First  Nafl  Pfd... 
Fox    Film    "A".  .  .  . 

Fox    Film    rts 

+  Fox  Theaters  "A". 
Intern'l  Project.  .  .  . 
'it  Keiths    6s    46    .  . 

Loew's,    Inc 

tLoew's.  deb.  rts.  . 
^t Loew's,  6s  41  WW. 
ttLoew's,'6s41x-war. 

"M-G-M    Pfd 

'  M.  P.  Cap.  Corp. 
I'athe  Exchange-  .  . 
Pathe  Exch.  "A".. 
ttPathe  Exch.  7s.  . 
Paramount  F-L  .  .  . . 
Paramount  Pfd.  . 
ttPar.  Bway.5^s51. 
**Roxy  "A"  .... 
"Roxy  Units  .  .  .  . 
'  '  Roxy  Common  .. 
**Skouras  Bros.  .  . 
Stanley  Co.  of  Am. 
■  vTians-Lu.x  Pict.  . 
'  "United  Artists  .  . 
"Unit.  Art.  Pfd. 
tUniv.  Pictures 
Univ.     Pict.     Pfd.. 

tWarner  Bros 

Warner   Bros.    "A". 


High 

39  '  ' 


22  « 
1 64  Vz 


106 
78 

19 
8 


Vi 


6054 

12  . 
107 
101 


Low 
3s'?i' 


19 

22  34 
163 


106 
7714 

18K' 
8 

58Ji 

12 
107 
101 


13^ 
61 

161  ji 
25 

27 
6K. 

38 

49?i 

14 
80 

99  J4 
16 

25/8 


12«4 
60"/S 

loiji 

27 
29 

40 
49-4 

15" 


Close 

39J4 
38-/8 
67  Ji 
73  Ji 

19/8 

22  34 

164|'j 

129^8 

4^ 

106 

775i 

?4 

18% 
8 
99^ 
59/2 
12 
107 
101 
2(>i' 
7 

3/8 

13 

61 

115, 
121 M 

lOlH 


49 -js 
4 


Sales 

'-ioo 


400 
100 
800 


.  100 

3,100 

1,700 

600 

100 

2',666 

600 

1.000 

1.000 


30(1 
2.300 
6,000 
9.100 

1.666 


Stale  Film 

(Continued   from   Page    1) 

booing  and  razzing  this  dubious  en- 
tertainment gem.  It  was  a  lovely 
poke  at  the  dear  old  institution  of  the 
motion    picture. 

The  industry  is  passing  through 
cleansing  pains,  'tis  said.  The  pruning 
scissors  then  might  well  be  turned 
to   the  problem  of  advertising  ethics. 

K  ./>^  N  N 


And  That's  That 


By  PHIL  M.  DALY 


M-G-M  Meetings  Closing 
M-G-M'.-^    international    convention 
comes  to  a  close  tonight  with  a  ban- 
cpiet  at  the   Hotel  Astor,   New   York. 


9954 

15M 
24/8 


23 

9954 

15J4 


10 

400 
3,200 


*La>t   Prices   Quoted   **Bid   and   Asked    (Over 

the    Counter) 
ttBond    Market 


tCurb   Market 


XOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley   in    Philadelphia. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant     J94t 


F.  N.  Sales  Meeting  Saturday 

Sales  forces  of  the  39  First  Na- 
tional exchanges  hold  meetings  Sat- 
urday, at  the  direction  of  Ned  E.  De- 
pinet,  sales  manager,  to  niap  plans 
for  tlic  annual  clean-up  drive.  This 
is  a  two  months'  campaign  to  close 
all  unsold  spots  on  past  and  cvirrent 
releases.     The    drive    closes   April   20. 


Non-Theatrical  Department  Dropped 

Cincinnati — The  non-theatrical  de- 
partment of  Pathe  has  been  elim- 
inated as  a  separate  department. 
Chester  Loewe  was  Ohio  division 
manager  fi^r  Pathe  non-tlieatrical  pic- 
tures. 


BIGGER  and  better  than  ever,  the 
A.  M.  P.  A.  Naked  Truth  Dinner 
is  promised  this  year.  It's  to  be  held 
Mar.  31  at  the  Hotel  Astor,  New 
York,  and  should  be  a  wow.  Any- 
one who  has  watched  the  pep  instill- 
ed into  the  organization  since  Bruce 
Gallup  took  over  the  presidency, 
knows  that  the  T.  N.  T.  will  be  big 
doings.  And  the  coiumittee  is  ex- 
ercising showmanship,  in  reverting 
to  the  gridiron  nature  of  past  T.  N. 
T.    dinners. 


Exhibitors  in  Arms 
Over  M-G-M  Specij 


(.Continued   from   Page   1).- 


^ 


;ont 
fift 


Chris  Hinck,  oivner  of  the  Clar- 
idge,  Montclair,  N.  J.,  takes  the  fatal 
leap  Saturday  at  the  Little  Church 
Around  the  Corner,  New  York. 
Marie  Elizabeth  Shaefer  is  the  bride 
to  be.  A  honeyvwon  to  Bermuda  is 
planned.     Congratulations. 


city,     explained     it     was     not     the    — 
practice     to     sell     product     to     non-tSwn 
Every    effort    was    made    to    sell    Mrs.  Ba 
the     product     but     her     terms     wer?   "j 
ulous    they    could    not    even    be   consUptf 

No  M-CJ-M  picture  has  played  eitKi^J 
or  Coleraine  during  the  last  five  wa 
said,  and  it  is  the  instructions  of  fel 
office  of  the  company  that  the  two  W  (k 
cials  "Ben  Hur"  and  ''The  Big  R,  lH 
should  play  every  possible  screen  in  i 
ica — preferably  theater  screens,  """ 
there  was  absolutely  no  chance  of  ,„a,a, 
pictures  to  the  theater,  a  non-theatrici 
count  would  be  given  a  chance  to 
for    the    films. 

Lambert    denied    that    an    M-G-M 
had   anything   to   do   with   the   bus  Hi 
screen    advertising   the   carrying  of 
to    and    from    surrounding   towns 
and    Bovey   to    see    the    picture. 


/I) 


"The  Red  Kimono"  proved  a  hot 
one  for  the  Temple,  Louisville,  the 
film  exploding  during  the  show.  Five 
hundred  persons  filed  out  in  orderh 
fashion. 


1000  Theaters 

in  Five  Years 

(Continued   from   Page    1 ) 

\  ince  liim  of  the  economical  need  for 
a  national  circuit  of  small  town 
houses.  Lesser  said,  with  his  program 
endorsed  by  Mike  Rosenberg,  presi- 
dent of  Prinicipal  Theaters  of  Cali- 
fornia, and  L.  B.  Leutterstein,  gen- 
eral manager  of  the  real  estate  di- 
vision. 


Buys    Switow    House 

Danville,  Ky. — -Switow  and  Son 
Enterprises,  Louisville,  have  sold  the 
Kentucky  here  to  Principal  Theaters 
of  Louisville,  of  which  Lee  Goldburg 
and  Col.  Fred  Levy  are  officers.  The 
theater,  built  at  a  cost  of  approxi- 
mately $100,000,  was  opened  last 
spring  under  the  same  management 
as  the  Kentucky,  Lexington,  and 
other  theaters  owned  by  Switow. 
Frank  Sutton  will  remain  manager  of 
this  theater. 


Study  of  cutouts  and  lobby  dis- 
plays ivas  made  by  delegates  to  the 
M-G-M  international  film  congress 
in  a  visit  to  the  Art  Guild. 


Deal  for  Fischer  Chain 
Forecast  by  New  Firm 

(Continued  from  Page  1) 
here  by  Fischer's  Paramount  Thea- 
ters, Delaware  corporation.  Of  the 
250,000  shares  of  no  par  value,  $18,- 
512  has  been  paid  in  and  the  propor- 
tional value  of  this  stock  to  be  used 
in  ^Visconsin  is  not  to  exceed  $25,- 
000.  Details  are  to  be  announced 
soon,  states  Frank  J.  McWilliams, 
one  of  the  incorporators. 

The  I'ischer  chain  extends  through- 
out Wisconsin  and  Illinois.  Recently 
it  was  declared  that  Fox  was  seek- 
ing to  take  over  the  circuit,  which 
is  one  of  the  chief  opposition  chains 
to   Midwesco. 


CaU 
WAFILMS.  Inc. 

Walter  A.    Putter,    Pros. 

lor 

Library   Stock   Scenes 

New    York  Hollywood 

130  W.  4eth  St.     c/o  Leon  Schleaiager 

Bryant  8181      1123   No.   Bronson  Ave. 


Columbia    Pictures   Corporation 

Announces  that  it  has  in  the  course  ot 
production  a  motion  picture  entitled: 

"The  Hoofer" 

Copyrighted  —  and   All   Rights   Protected 


Wanted    Original    Ne| 

Short  scenes  interior  Ame 
Church    during    servi<ji 
Phone  Circle  3994  or 
519  Steinway  Hall 
New  York  City 


AMALGAMATED 
VAUDEVILLE  AG 

Attractions  fo; 
Picture  Theatr 

Standard    Vaudeville 


1600  Broadway,    New  York' 
Phone  Penn.  3580 


■If  You  Are  in  the" 


Market    for    Any    Kind  0 

MOTION  PICTUF 
APPARATUS 

CONSULT    US   AND   SAVB 
I  MONEY 

I      SEND    FOR   OUR   PRICE  LI 

UIILCOaCHB) 

▼▼no  West   32'*St,Ncwyi)rH.N 

II  Phone   Penna.    0330 

Motion    Picture    Departme 
U.   S.   and   Canada  Agents  for  Di 


"WE  NEVER  DISAPPOIN 


INCORPORATED 

220WEST42^-°STRB 

NEW  YOPK 


PHONE-CHICKERINC    2 


ALLAN  A.LOWNES.  CEN.MC 


SlO.0 


I 


11 


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I  Date 

I 

I  To ■.-.... 

I  THE  FILM  DAILY, 

'  1650  Broadway, 

'  New  York  City. 

j  Gentlemen: 

'  Herewith  my  check  for  $10.00 — Start  my  yearly  subscription 

[  to  Film  Daily  service  immediately. 

[  NAME    

j  STREET   :l ..:.  iV.r;-.!K.;.  ;V; 

'  CITY   ..T/-.':-:vr.v';' STATE .^.^\i^ii. 


PAILV 


Tuesday,  Feb 


PUBLIX-SAENGER  N.  C. 
CHAIN  BUYS  FIVE  MORE 


High  Point,  N.  C. — Raising  to  22 
the  number  of  theaters  in  the  Pub- 
lix-Saenger  Theaters  or  North  Caro- 
lina chain,  the  Broadhurst,  American, 
Rialto,  Broadway  and  Orpheum  have 
been  acquired  here.  This  is  the  first 
development  in  the  expansion  pro- 
gram recently  announced.  Jack  Frost 
has  taken  over  management  of  the 
houses  for  the  new   owner. 


Wilby's  Firm  Takes  Over 
Metropolitan  at  Atlanta 

Atlanta — National  Amusement  Co., 
headed  by  Robert  B.  Wilby,  has 
taken  over  management  of  the  Metro- 
politan, first  run  which  reopened  last 
night  after  remaining  dark  a  week 
during  which  the  house  was  over- 
hauled. Carter  Barron  is  manager. 
"The  Jazz  Singer"  and  Vitaphone  is 
the  current  attraction.  Wilby  has 
a  number  of  Georgia  and  Alabama 
houses  and  is  a  prime  factor  in  Pub- 
lix-Saenger  Theaters  of  North  Caro- 
lina. 


Interstate  to  Build  House 
Costing  $2,500,000 

Houston  —  Can  Houston  "stand" 
another  big  de  luxe  house?  This  is 
the  quetsion  being  asked  here,  fol- 
lowing announcement  by  Karl  Hob- 
litzelle  that  Interstate  Amusement 
Co.  will  build  a  $2,500,000  theater. 
No  site  has  been  chosen,  but  the 
house  is  expected  to  extend  the  first 
run  zone  several  blocks  south.  Work 
on  the  structure  begins  this  summer, 
with  about  a  year  needed  for  com- 
pletion. While  theaters  here  are  en- 
joying business,  there  is  speculation 
about  the  effect  another  large  house 
will  have  on  the  situation. 


Sunday  Show  Petitions  in 
Circulation  in  Birmingham 

Birmingham,  Ala.  —  Petitions  for 
Sunday  shows  are  being  circulated 
here,  with  the  local  Scripps-Howard 
newspaper  championing  a  liberal 
Sabbath.  Pastors  recently  denounced 
Sunday    shows    from    their    pulpits. 


Maria   Corda   Going  to   England 

Maria  Corda  is  going  to  Europe  to 
make  a  picture  for  British  Interna- 
tional Film  Co.,  London. 


Newspaper  Opinions 


"The  Whip  Woman" 

First  Nat'l 

Greenwich  Village 

UAILV  NEWS—*  *  *  action  is  so  stilted 
and  titles  so  tritely  ludicrous  that  the  audi- 
ence goes   into  spasms   of   mirth  when   the  tale 

has    reached    what    should    be    a    tense    climax. 

*  *   * 

EVENING  JOURNAL—*  *  *  Quite  unin- 
tentionally, the  photoplay  provoked  more 
laughs  than  a  custard  pie  comedy,  due  more 
than  anything  else  to  a  series  of  almost  in- 
credibly   absurd    subtitles.       Joseph    C.     Boyle 

gets    credit — if    he    wishes — for    the    direction. 

*  *    * 

EVENING  WORLD—*  *  *  What  happened 
to  '"The  Whip  Woman"  between  the  time 
it  was  conceived  by  Forrest  Halsey  and  Lc- 
land  Hayward  and  the  time  it  was  delivered 
to  the  producers  by  Director  Joseph  Boyle 
in  conjectural.  But  whatever  it  Was  made  of 
it  is  one  of  the  worst  pictures  ever  put  out 
under  the  imprint  of  Robert  Kane  or  of 
Allan  Dwan.   *  *   * 

GRAPHIC—*  *  *  The  picture  is  too  ter- 
rible for  words  as  it  shows  down  in  the 
\illage  pieces  of  disjointed  sequences  repre- 
senting  impossible   situations.    *    *   * 

HERALD-TRIBUNE-*  *  *  justified  our 
worst  fears  and  proved  an  ever  increasing 
tlelight  to  the  scoffers.  It  is  one  of  those 
melodramas  which  occur  in  the  best  regu- 
lated studios  once  in  a  decade  and  for  which 
no    man    seems    responsible.    *    *    * 

POST — *  *  *  Their  picture  is  a  gruesome 
matter  called  "The  Whip  Woman,"  and 
against  a  field  which  includes  much  hideous 
competition,  it  is  here  personally  pronounced 
one  of  the  two  or  three  worst  films  we  have 
ever    seen.    ♦    *    ♦ 

TELEGRAM — *  *  *  As  it  stands  the  pic- 
ture is  rubbish,  but  barnacled  to  a  series 
of  utterly  appalling  subtitles  it  assumes  such 
a  rare  order  of  incredibility  that  it  is  actually 

TELEGRAPH—*  *  *  A  few  like  "The 
Whip  Woman"  would  kill  the  most  flamingly 
brilliant   star   in   the   cinematic   orafiamme. 

The  ridiculous  story  is  unworthy  of  ex- 
position.  "   *   * 

TIMES — *  *  *  It  is  reasonable  to  suppose 
that  when  this  picture  was  started  there  was 
not  the  least  intention  of  making  it  funny, 
but  that  after  the  title-writer  started  work 
he  preceived  the  impossibility  of  taking  the 
actions  of  this  lady  with  a  whip  with  any 
great   degree   of   seriousness.    ♦    *    * 

WORLD—*  *  *  A  first  night  audience  *  *  * 
suddenly  relaxed,  and  surrendered  itself  to 
wild  hoots  of  laughter,  and  absurd  sub-titles 
and  situations  followed  one  another  in  the 
ponderous  attempts  of  an  average  program 
motion  picture  to  realize  itself  seriously.  ♦  »  ♦ 


Hays  Returns 

Will  H.  Hays  has  returned  to  New 
York  from  his  semi-annual  trip  to 
the   Coast. 


George 

Philadelphia- 
Jr.,  72,  lawyer 
y  associated  wi 
and  Fleischer, 
of  a  year.  He 
to  exceed  $20, 
Co.'s  Earle  th 
for  the  former 
baums. 


H.    Earle    Dies 

-George       H.       Earle, 

and  financier,  former - 
th  Mastbaum  Brothers 
died  after  an  illness 
left  an  estate  estimated 
,000,000.  The  Stanley 
eater   here   was   named 

associate  of  the  Mast 


In  Freparation  for  1928-29 

''The  Mark  on  the  Wall" 

and 

^^Street  Corners'' 

ALL    RIGHTS    RESERVED 

RALEIGH    PICTURES    CORPORATION 

Milton  Simon,  President 
Foreign  Rights;  Richmount  Pictures,  Incorporated 


French  Film  Decree  to 
Become  Operative  Mar.  1 

(.Continued  from  Page  1) 
been  greatly  increased,  so  that  it  is 
possible  for  them  to  taboo  almost  any 
foreign  picture  they  deem  advisable. 
From  Minister  Herriot  down,  the  gen- 
eral attitude  is  that  the  French  in- 
dustry must  be  built  up  at  whatever 
cost.  The  new  commission  prac- 
tically amounts  to  a  direct  govern- 
ment control  of  the  picture  industry 
in    France. 


Woodhull  Back  from  Contract  Meet 

R.  F.  Woodhull,  M.P.T.O.A.  presi- 
dent, returned  to  New  York  yester- 
day from  Chicago  meetings  of  the 
contract  committee,  which  continues 
in   session. 


Frank    Newman    Resigns 

Los  Angeles — Frank  L.  Newman, 
managing  director  of  the  Metropoli- 
tan, has  resigned.  He  plans  a  six 
months'  vacation  before  making 
known   his  new  plans. 


Birmingham  House  Reopens 

Birmingham,  Ala. — The  Lyric  has 
reopened  with  a  straight  picture  pol- 
icy at  10  and  20  cents  admission. 


Cohen  and  Aron  Leavij 
To  Close  Sentry! 

(Continued   from   Page  I) 

one    year    ago,    contracts 
secured  for  over   10,000  una 
tions,   with    the   equipment  ir. 
over    1,000    theaters.      The  d 
the    outgrowth    of    a    projec: 
experiment  in  one  of  Cohen's 
delphia    theaters.       Separate 
and   patents   pending   now  are 
tered  in  47  countries. 


1 


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APPEARING  NIGHTLY 
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with  a  supporting  cast 
of    sixteen     people 

Advance  Reservations  Are  Ac/visi 


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5\st   ST.    at   SEVENTH   AVE. 


Telephones 
Circle  4983-nte; 


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ALL  THE  NEWS 
ALL  THE  TIME 


Thursday,  February  23,  1928 


Price  5  Cents 


ANLEY  GOING  TO  FOX 


'air  Trial 

^|E     contract     committee 

s  drafted  a  new  uniform 

itract    along   lines    sug- 

at    the    Trade    Practice 

ce.    The  block  booking 

is   thus   partially   met. 

the  agreement  will  be  a 

hich  will  permit  exhib- 

cancel  one-tenth  of  any 

ip||f  pictures   bought  in   a 

ovided  they  pay  50  per 

the   rental   of   films   so 

1.     Progress. 

is  a  concession-     It  may 

not  be  enough.     But  it 

start  from  which  block 

may      be      equitably 

It  is,  therfore,  entitled 

r  trial.    Any   individual 

1  the  industry's  future  at 

ill   recognize   that   it   is 

thin  that  this  and  other 

s  must  be  settled.  Out- 

erference  can  only  take 

fc   I  of  bothersome  and  un- 

pi  letic  meddling  and,  as  a 

ei  mce,  should  not  be  sup- 

Twin  Evils 

'■'    settling     process    through 

;  young  industry  is  passing, 

has    been    reached    where 

and       intimidation,       twin 

evil,  should  be  grabbed  by 

of   the    neck    and    politely 

d  Jerboard.     It  is  bad  practice 

htt    the  screws  of  one  as  it  is 

injthe  club  of  the  other.    This 

si  the  practice  of  block  book- 

'.Fa  ors   in    the    saddle   unfortu- 

rsist    in    driving    hard    bar- 

o:  n    without    moral    or    busi- 

reg  -d  for  the  other  partner  to 

■anxtion.     The  agitation   over 

bc<ing  has  assumed  this  form 

y.  The  only  way  in  which  this 

ryan  march  forward  is  on  a 

oi  mutual    cooperation.       The 

of  ancellation   which    the   new 


New  Contract  Effective  in  May; 
Minor  Points  to  be  Cleared  Up 


Arbitration  procedure,  as  it  affects 
exhibitors,  remains  the  sole  point  to 
be  cleared  up  at  sessions  of  the  con- 
tract committee  scheduled  in  June, 
following  close  of  the  present  sessions 
which  was  attended  by  announcement 
from  the  committee  that  a  complete 
agreement  was  reached  on  all  points, 
including  rules  of  arbitration.  The 
new  contract  is  slated  to  go  into  effect 
next    May. 


Difficulties  which  at  times  seemed 
insurmountable  were  overcome  to 
bring  about  adoption  of  a  contract 
which  the  committee  feels  is  an  im- 
provement over  the  present  one,  pre- 
dicting it  will  do  away  with  many 
sources  of  discontent  in  the  industry. 
The  contract  soon  is  to  be  published 
and  explanations  of  its  clauses  broad- 
cast in  booklet  form. 

Exhibitors  still  feel,  it  is  stated, 
(Continued    on    Page    2) 


6,000-SEAT  NEW  YORK 
HOUSE  EOR  ASTOR  SITE 


Within  two  years,  Broadway's  seat- 
ing capacity  is  to  be  increased  6,000 
by  a  first  run  planned  on  the  site 
of  the  Hotel  Astor.  The  proposed 
house,  report  of  which  was  first  pub- 
lished several  months  ago  by  THE 
FILM  DAILY,  has  been  offered  to 
Warners,  which  firm  is  considering 
the    proposition. 

So  far,  the  negotiations  are  only 
(.Continued    on    Page    2) 


Theaters  Close  "Mikes"  in 
Chicago  to  Meet  Edict 

Chicago — Orchestra  leaders  of  the- 
aters, hotels  and  cafes  have  removed 
16  microphones,  carrying  out  the  edict 
of  the  American  Federation  of 
Musicians   that   such  music   shall   not 

(Continued    on    Page    4) 


WASH.  UNAfHLIATED  TOR, 
AFriLIAe  AGAINST  BILL 


Seattle — Sen.  Brookhart's  bill  to 
end  blind  and  block  booking  and  ar- 
bitrary allocation  of  iproduct  was 
praised  by  unaffiliated  exhibitors  and 
condemned  by  affiliated  at  a  meet- 
ing of  60  Washington  exhibitors. 
Pres.  Grombacher,  of  the  state  ex- 
hibitor unit,  called  for  pro  and  con 
discussion  pointing  out  the  organi- 
zation   is    neutral    on    the    subject    as 

(Continued    on    Page    2) 


Col.  Lowry  Expects  No 
Difficulties  on  Quota 

Paris  (By  Cable) — No  serious  diffi- 
culties for  Arnerican  companies  as  a 
result  of  the  new  French  quota, 
effective  March  1  is  anticipated  by 
Col.   Edward  Lowry,  Hays  organiza 

(Continued    on    Page    4) 


Compulsory  Arbitration  to  be 
Attacked  by  N.  W.  Exhibitors 


Mi^ineapolis — Legality  of  compul- 
sory arbitration  in  Minnesota  may 
becorhe  the  main  point  at  issue  in  the 
case  of  Warners  (Vitagraph)  versus 
Hans  Pederson,  Jamestown,  N.  D., 
which  has  resulted  in  bringing  arbi- 
tration to  a  standstill  in  this  terri- 
tory. This  is  iridicated  by  attorneys 
for  the  Northwest  exhibitor  unit,  now 
preparirtg  their  answer  to  the  re- 
straining order  sought  by  Warners  to 
show  Cfiuse  why  the  company  should 


not  be  entitled  to  hearings  in  dispute 
before  the  board  of  arbitration. 

Warners  brought  court  action  after 
the  board  outlawed  its  cases,  when 
the  company  failed  to  comply  with 
a  decision  in  the  Pederson  case.  This 
action  caused  exhibitors  to  "walk 
out"  of  arbitration. 

The  Film  Board  has  demanded  re- 
sumption of  arbitration  and  has  noti- 
fied the  Northwest  unit  that  a  meet-: 
ing   will   be   called   tomorrow,   ajj^'!  ^ 
(Continued    on    Page    2)       m.    •   •   ' 


270    Houses    and    Control 

of  First  National 

Included 

Copyright,   1928,  by  THE  FILM  DAILY 
(Permission  to  reproduce^  in  whole  or  in  part, 
is      hereby      given,      provided      THE      FILM 
DAILY  receives  full  credit). 

Control  of  the  Stanley  Co.  of 
America  will  pass  to  the  Fox 
Film  Corp.  under  terms  of  a  deal 
expected  to  be  closed  in  the  near 
future.  Not  only  will  the  270 
theaters  owned  and  operated  by 
Stanley  be  absorbed  by  ihz  Fox 
chain  but  control  of  First  Na- 
tional by  Fox  is  included.      '  _.  _ 

P'ox's  deal  for  the  Finkelsteiti 
and  Ruben  circuit  has  not  been 
sealed  by  contracts,  but  papers 
are  being  drawn  and  signatures 
are  to  be  affixed  momentarily. 
The  Fox  chain  will  then  be 
augmented  to  about  340  houses. 
When  the  Stanley  deal  is  con- 
summated, the  Fox  theater  prop- 
erties will  total  over  600  houses, 
among  them  some  of  thefmest  in 
the  United  States. 

The  deal,  easily  the  largest  in- 
dividual transfer  of  interests  in 
the  history  of  the  industry,  has 
been  under  way  for  some  time. 

It  will  bring  into  the  Fox  fold 
theaters  in  seven  states  and  I'ae 
District  of  Columbia.  Connecti- 
cut, Delaware,  Maryland,  New 
Jersey,  New  York,  Pennsylvania, 
Western  Virginia  and  the  Dis- 
trict are  embraced  while  the  in- 
dividual properties  are  located  in 
78  cities  including  Hartford,  Al- 
bany, Washington,  Baltimore, 
Atlantic  City,  Newark,  Cam- 
den, New  York  City,  Erie, 
Scranton  and  Philadelphia.  In 
the  latter  city  alone  the  Stanley 
holdings  total  77  houses  in  opera- 
tion and  two  under  construction. 

With  pHrchase  of  the  control- 
ling interest  in  Wesco,  Fox  scr 
ctired  about  28  per  cent  of  the 
capital  stock  of  First  National. 
The  F.  and  R.  deal  will  swell  the 
total  to  33  or  34  per  cent-    Stan- 

(Continued    on    Page    2) 


THE 


■JXI^ 


DAILY 


Thursday,  February  23 


Vol.  XLIII  No.45  Thursday,  Feb.  23, 1928  Price  5  Cents 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersercau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way. New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday. 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


New  Contract 

Effective  in  May 

{Continued  from  Page  1) 
that  the  present  set-up  of  arbitration 
should  be  improved  upon,  particularly 
as  concerns  the  sharing  of  expense  by 
exhibitors.  This  is  to  be  the  chief 
feature  worked  out  by  exhibitors  be- 
fore the  June  meeting-  . 

The  contract  is  patterned  along  the 
lines  agreed  upon  at  the  Trade  Prac- 
tice Conference,  indicating  that  the 
six  points  conceded  by  distributors  at 
the  parley  are  part  of  the  final  docu- 
ment. 


(These    quotations    aye    as    of    Tuesday. 
Stock    Exchange   was    closed    yesterday, 
ington's   Birthday). 

High    Low    Close 
3954 


63 


19 


*(s)   Am.     S.    Vtc. 

do   Vtc.    .  .  . 

Bal.    &    Katz.. 

•       do   Vtc 

(c)   Con.   Fm.    Ind. 

fcl       do    Pfd.     .  .  . 

(s)   East.    Kodak.  .  .165 

♦(s)       do     Pfd. 

(c)   Film    Insp. 

*(s)   First  Nat.  Pfd 


63 
19' 


7354 
63 

73  !4 
19 


22^      22'i      22Ji 
163^    165 
....    129^8 
4  4 

106 


4?4 


(s).Fox    Fm.    "A".    78J4      773/^      78J4 
(s)        do    Rts.     ..        y»          Yi  % 

(c)   Fox.  Thea.  "A"  I9/2      1954     195^ 
(c)   Intern.    Proj 8 

(b)  Keiths    6s    46 99J4 

(s)    Loew's     59M      59>^      59Ji 

(c)  do    Deb.    Rts.    12  12  12 
(b)        do    6s    41ww.l06}4    10654    106-5-^ 
(b)        do  6s41x-war.l00^    1005i   100^ 
(s)   M-G-M    Pfd.     .   26^4     26         26J4 

♦(s)   M.     P.     Cap 7 

(s)   Orpheum    Pfd..   9954     99!4     99^4 
(s)   Para.    F-L    .  . .  .WtVi   114^   115^4 

■     ---  MWs, 

101J4 

3 

13 

62 


♦(s)       do  Pfd. 

♦(b)    Par.By.554s51     .  . 

(s)    Pathe  Exch.   .      354 


(s)        do    "A" 
(b)        do     7s37 
(o)   Roxy    "A" 
(o)       do    Units 
(o)       do  Com. 


13  54 
..   625^ 
.  .   2'5 
..    27 
6  54 


(o)    Skouras     Bros..    38 


3 

1254 

62 

26 

29 

40 


Stan.    Co.    of    Am...    5054   4954     49 J4 


(o)  Technicolor 
(c)  Trans-Lux 
(o)    United    Artists.    14 

(0)        do     Pfd 

(o)  Univ.  Ch.  Com 
(o)  do  Pfd.  .  .  . 
*(c)  Univ.  Pict.  . 
(s)  do  Pfd.  . .  . , 
(c)   Warner   Bros. 


154 
4 


80 

2 

80 


3 
4 

15 
85 

85" 


The 
Wash- 

Sales 


400 

1,200 

400 

'366 

l',566 

3,600 

400 


500 

100 

3,000 

6,000 

200 

ioo 

10,800 


1,300 

900 

4,000 


300 


Committee's  Work  is 
Praised  by  WoodhuU 

Praise  for  the  earnestness  and  sin- 
cerity of  the  contract  committee,  in 
its  efforts  to  provide  a  contract  for 
relations  nation-wide  in  scope,  was 
expressed  by  R.  F.  Woodhull,  M.- 
P.T.O.A.  president  and  chairman  of 
the  unaffiliated  exhibitors,  who  rotated 
with  R.  H.  Cochrane,  distributor 
chairman,  as  chairman  without  vote 
at   the   Chicago  meetings. 

"The  contract  committee  as  pro- 
j  vided  by  the  resolution  which  gave  it 
'  birth  is  a  continuing  committee  and 
will  meet  at  such  future  times  as  it 
is  discovered  is  necessary,"  he  said. 
"It  was  a  long  and  difficult  ta.sk  and 
I  believe  it  is  deserving  of  apprecia- 
tion   and    fair    consideration." 


23 


9954    9954    9954 
175^     16        1754 


(s)        do  "A"    27>4     25J4      26^ 


40 
1,700 
8,700 


*   Last    Prices    Quoted. 

(c)    Curb    Market. 

(0)    Over   the   Counter   Transactions    (Bid   and 

Asked), 
(s)   Stock   Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the  Chi- 
cago Board,  Skouras  Bros,  on  the  St.  Louis 
Stock   Exchange   and    Stanley    in    Philadelphia. 


Wash.  Unaffiliated  for, 
Aifiliated  Against  Bill 

(Continued    from   Page    1) 

it  was  organized  to  promote  the  in- 
terest of  every  exhibitor  of  the  state, 
regardless    of    affiliations. 

Independent  exhibitors  promptly 
passed  a  resolution  praising  the  bill, 
opposing  an  amendment  to  appoint 
a  committee  to  investigate  the  meas- 
ure. The  affiliated  interests  report- 
ed against  the  bill  and  both  reports 
are   being   sent   to   Sen.    Brookhart. 


Arbitration  Attacked 
by  N.  W.  Exhibitors 

(Continued    from   Page    1) 

no  arbitrators  appointed  by  the  ex- 
hibitor unit  are  on  hand  to  serve, 
then  the  board  will  appoint  exhib- 
itors to  sit  on  the  board.  W.  A. 
Steffes,  association  president,  has 
notified  exhibitors  of  the  territory 
to  ignore  summons  of  the  board  and 
to  refuse  to  submit  evidence  until  the 
Warner  case   is  settled. 


Fair  Trial 

(Continued   from   Page    1) 

contract  will  embody  must  be  looked 
upon  as  the  recognition  of  the  rights 
of  the  buyer  by  the  seller. 

Due  Consideration 

The  distributor,  as  a  consequence, 
is  entitled  to  the  right  of  a  test  in 
order  to  find  out  whether  or  not  this 
particular  concession  will  provide  the 
relief  the  exhibitor  needs.  It  may  or 
may  not  be  sufficient.  But  it  at  least 
denotes  that  a  common  jumping-off 
place  can  be  arrived  at  and  that  the 
possibility  of  settlement  from   within 

he  industry  exists. 
Distributors    maintain    they    know 

f  no  other  practicable  selling  method. 
They  oppose  elimination  of  block 
booking  because  they  feel  that  to  re- 
move it  will  let  down  the  bars  for 
business  disorder  and  chaos  of  such 
proportions  that  the  entire  fabric  of 
the  industry  will  be  rent  asunder. 
Regardless  of  whether  or  not  this  is 
an  exaggeration^^  exhibitors  should  re- 
member that  the  men  who  control 
the  manufacture  of  pictures — the  life 
blood  of  the  business — are  talking. 
As  a  matter  of  fair  and  impartial  busi- 
ness, their  claims  should  be  listened 
to  with   due  consideration. 

KANN 


Fox  to  Acquire 
Control  of  Stan 

(Continued   from   Page   1) 

ley.  owns  about  25  or 
per  cent,  thus  ultimately  1 
ing  to  Fox  well  eve- 
per  cent  of  the  60,000  shjim 
First  National  stock  outstw| 
Offers  will  be  made  to  secur 
remainder   by  purchase. 


Bargain  Matinees   Offei 
Cleveland — Reade's   Hippo, 
offering  daily  bargain  matine... 
price    is    25    cents    and    prevails 
5    P.    M.     The   reduced   matine 
mission  is  a  bait  to  the  tired 
shopper  to  come  in  and  rest 


6,000.Seat  New  York 
House  for  Astor  Site 

(Continued   from   Page    1) 

in  the  preliminary  stage,  although 
Warners  is  interested  in  the  propo- 
sition. However,  the  theater  will  be 
built,  whether  or  not  Warners  lease 
the  house,  it  is  stated.  The  theater, 
it  is  understood,  would  be  housed  in 
a   hotel   or   office   building. 

i       AMALGAMATED 
VAUDEVILLE  AGENCY 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,    New  York  City 

Phone  Penn.  3580 


Shenker  Sells  Last  Hou 
Lorain,  O.  —  George  Shen 
sold  his  last  house  to  the  14 
Theaters,  Inc.  Sam  T.  Re 
manage  the  house.  Shenkec 
ly  sold  his  other  Lorain  the 
).  V.  VVolcott  of  Cleveland, 
now   disposed  of  all  his  hold 


M.   P.  Club  Plans  Beefsteak 

First  formal  affair  of  the  M.  P. 
Club  of  New  York  is  to  be  a  Beef- 
steak, held  at  7:30  P.M.,  Mar.  23  at 
the  Level  Club,  253  W.  73rd  St.,  New 
York. 


Belgian  Gov't  Won't  Act 

Brussels — The  ministry  of  foreign 
affairs  has  refused  to  interfere  with 
exhibition  of  "Dawn"  here. 


Now  m  preparation  for  SMson  1928-1929 

"THE  BOWERY*' 

by  Harry  O.  Hoyt 

All  Rights  Protected 
LUMAS    FILM     CORPORATION 


Sam   Scix,    Pres. 

1650  Broadway 


Budd   Rogers,   Vice  Pres. 
New  York  City 


J 


THE 


February  23,  1928 


Coast  Wire  Service- 


yart  Completing  Schedule 


i)N  ON  COAST  TO 
RVISE  PRODUCTION 


R 


\A 


Johnston,  head  of  Rayart 
as  arrived  here  for  a  stay 
weeks.      Work    has    been 
"The    Danger    Patrol,"    a 
ne  Production  to  star  Wil- 
li, Virginia  Browne   Faire, 
yjbakman  and  Napoleon,  the 

ures  "Gypsy  of  the  North," 
;orgia  Hale,  and  "Phantom 
rf,"    starring    Helene    Cos- 

n  jone  into  the  cutting  room, 
r  is  a  Trem  Carr  Produc- 
d  by  Scott  Pembroke,  the 
r  a  Duke  Worne  produc- 
d  by  Worne. 
[cGowan  is  preparing  to 
ing  on  three  Rayart-West- 

^    ig  Buddy  Roosevelt  which 

|)    to    production    next    week, 
but   three   more   pictures 

>o»leted  on  the  Rayart  1927-8 


Direct  Next  Film 
'ing  Beery,  Hatton 

Jrd  Jones   is  to  direct  the 
-Hatton    film    for    Para- 
ts  reported. 


Contract  Taken  Over 
|rod.    has   taken   over   con- 
Icien  Prival  from  First  Na- 


to  Direct  T-S  Film 

|en  has  been  signed  by  Tif- 

to    direct    "Marriage    of 

I"  an  original  by  Raymond 


Writing   Air   Story 
lam     Baker     is    writing    a 
pommercial  aeronautics  for 
irard    Hawks   will   direct. 


ays  "Out  of  the  Ruins" 
Ithe  Ruins"  has  been  pur- 
J  First   National  as  a  Rich- 
felmess    starring    vehicle. 


.mong  Names 
jted  for  Vitaphone 

keles — With    Fanny    Brice 

Ited  to  make   a  Vitaphone 

|hich    Edward    Small    will 

release  by  Warners,  sev- 

I  important   names    are    be- 

Ined   as   Vitaphone   feature 

f'ese    include    John     Barry- 

lova  and  Irene  Bordoni: 

Walthall  has  been  signed 

hone    playlet,    and    Irene 

make    a    second    playlet. 

o,  substituting  for  Bryan 

IS    in    the    East    attending 

funeral,  will   direct  Wal- 

Lloyd   Bacon   will   direct 


A  Little 

from  **Lots" 


By    RALPH    WILK 


Hollywood 

CHARACTERIZATION,"  a  semi- 
technical  book  based  on  Robert 
Edeson's  40  years'  experience  as  a 
stage  star  and  featured  player  of  the 
screen,  will  shortly  be  off  the  press, 
it  is  announced.  The  work  deals  with 
the  art  of  character  delineation,  cos- 
tuming  and   facial   make-up. 

«  4i  « 

Our  Passing  Show.   Wilson 

.Mizner  and  Raymond  Griffith 

chatting  at  the  Ambassador; 

Sam.  Mintz,  J.  Walter  Ruben 

and   Harry    Fried   discussing 

professional  football. 

*  ♦         * 

A  Hollywood  fable — Once 
upon  a  time  a  cameraman  had 
a  very  easy  subject  to  photo- 
graph. 

*  *         ^ 

Keep  your  eye  on  Hugh  Trevor.  A 
year  ago  he  was  selling  life  insur- 
ance and  had  his  own  agency.  He 
was  so  badly  bitten  by  the  acting 
bug,  that  he  came  to  Hollywood.  He 
is  now  working  in  a  Universal  pic- 
ture. 

*  i>i         * 

More  Passing  Show:  Ralph  Ham- 
meras  and  Lee  Garmes  discussing 
photography  at  the  First  National 
studio;  Lewis  King  visiting  the 
United  Artists  studio;  Karl  K. 
Kitchen,  the  columnist,  and  Tom  J. 
Geraghty,  the  writer,  chatting  at 
First   National. 

*  ♦         * 

Another  Hollywood  fable — 
Once  upon  a  time  there  was  a 
double  or  "stand  in."  who 
thought  she  was  not  as  pretty 
as  the  star  she  worked  for. 

Harry  Sherman,  who  is  remem- 
bered for  his  work  in  handling  "The 
Birth  of  a  Nation"  in  several  states, 
is  busy  on  a  state-rights  proposition, 
which  will  bring  some  very  impor- 
tant names  to  the  independent  field.l 


JAMES  CRUZE  TO  RELEASE 
ON  FRANCHISE  BASIS 


James  Cruze  will  release  his  pic- 
tures on  a  franchise  basis  to  inde- 
pendent exchanges.  Five  year  fran- 
chises are  planned.  The  first  picture 
will  be  "Ann  Boyd,"  slated  to  start 
production  in  March  at  Metropolitan 
studios.  "Ringers  of  the  Ring"  and 
"Alibi  Ann"  are  to  follow. 


Eve    Sothern    Vehicle    Set 
Eve    Sothern    is    to    be    starred    in 
"Clothes  Make  the  Woman"  for  Tif- 
fany-Stahl,    which    Tom    Terriss    will 
direct. 


Josephine  Borio  with  T-S 

TifTany-Stahl  has  signed  Josephine 
Borio  on  a  long  term  contract.  Her 
first  picture  will  be  "The  Scarlet 
Dove"  with  Robert  Frazer  and  Low- 
ell Sherman.  Arthur  Gregor  is  direc- 
tor. 


Montagne  Reported 
Resigned  from  Universal 

Edward  Montagne  is  reported  to 
have  resigned  as  scenario  editor  for 
Universal.  He  is  considering  Eng- 
lish offers,  it  is  stated. 


Kilker  in   Moran   Cast 
Henry    Kilker    has    been    cast    in 
Lois   Moran's   "I   Won't    Marry,"   for 
Fox.     James  Tinling  is   director. 


Hamilton  Opposite  Lois  Moran 

Neil  Hamilton  has  been  cast  op- 
posite Lois  Moran  in  "I  Won't  Mar- 
ry." 


Bosworth    in    Columbia    Film 

Hobart  Bosworth  has  been  signed 
by  Columbia  to  star  in  "After  the 
Storm,"  sea  picture.  This  is  expect- 
ed to  be  a  companion  picture  to  "The 
Blood   Ship." 


FBO  Extends  Contract  of 
Lynn  Shores  for  1  Year 

Contract  of  Lynn  Shores  has  been 
renewed  one  year  by   FBO. 


TIFFANY- STAHL  PRODUCTIONS,  INC. 

Announce 

That  they  have  in  the  course  of  production 
a  motion  picture  entitled: 

"Bachelors'  Paradise'' 

ALL  RIQHTS  PROTECTED 


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and 

Publications 

All  Over 

the  World 

Constantly 

Quote 

the 

Film  Daily 

in 

Their 

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Picture 

and 

Financial 

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is 

Reliable 


DAILV 


Thursday,  February^ 


Strike  Fund  Being  Built 
Up  by  Twin  City  Union 

Minneapolis  —  Two  per  cent  as- 
sessment on  salaries  of  union  mu- 
sicians of  the  Twin  Cities  has  been 
ordered  to  create  a  strike  fund.  Their 
contracts  do  not  expire  for  two  years. 
The  aim,  it  is  stated,,  is  to  build  up 
a  fund  permitting  payment  of  suffi- 
ciently large  strike  benefits  to  avert 
dissatisfaction  said  to  have  been  the 
case   in   last  year's  strike. 


Status  of  Liberty  at  Union 
House  Causes  Battle 

Kansas  City — "A  battle  of  pickets" 
has  been  staged  at  the  Liberty.  One 
placard  brands  the  house  as  non- 
union because  of  the  fact  that  its 
sign  painters  are  not  organized.  The 
other  stated  the  house  was  100  per 
cent  unionized,  but  that  the  sigTi 
painters  were  non-union  because  of 
"personal    prejudice." 


Danz  Restrains  Picketing 
at  Seattle  Theaters 

Seattle — Picketing    of    the    various 
John  Danz  theaters  here  was  forbid- 
den by  a  temporary  restraining  order 
•^nted  Danz  against  the  Central  La- 
Touncil    here,    several    allied    or- 
lons  and  a  number  of  individ- 
The  order  will  remain  in  effect 
*  at  least  three  weeks  pending  re- 

[•^^n  from  San  Francisco  of  the  at- 
torney representing  the  theatrical 
federation  of  amusement  trade  unions. 
The  Oak  Theater  Co.,  complainant, 
is  represented  by  Attorney  Jay  C. 
Allen. 


Union  Sues  to  Enforce 
Milwaukee  Labor  Pact 

Milwaukee  —  Suit  against  H.  E. 
Welsh  of  the  Iris,  neighborhood 
house,  has  been  brought  by  Jo- 
seph Padway  on  behalf  of  local  164 
of  the  M.  P.  Machine  Operators'  Un- 
ion. In  the  complaint  it  is  alleged 
that  on  Sept.  8,  1927,  Welsh  entered 
into  a  contract  with  the  union  to  hire 
a  union  operator  for  one  year  and 
agreed  to  pay  $42.90  a  week  as  wages. 
The  union  was  to  supply  the  union 
operator. 

Welsh  ceased  to  comply  with  the 
terms  of  the  contract  Jan.  8,  and  since 
has  failed  to  employ  a  union  opera- 
tor at  the  union  scale,  it  is  alleged. 
The  union  is  suing  for  the  wages 
due  their  operator  on  the  balance  of 
the  contract.  It  is  believed  to  be  the 
first  time  that  contract  law  as  such 
has  entered  into  a  labor  dispute. 


'   Kansas    City    Exchanges    Merge 

;  Kansas  City — Midwest  Film  Dis- 
tributors has  taken  over  distribution 
of  Enterprise  product  in  this  terri- 
tory. Ed  Witherns,  Enterprise  man- 
ager, will  continue  to  direct  sales. 
The  move  is  one  of  economy,  states, 
Elmer  Rhoden,  president  of  Midwest. 


■  "U"  Manager  P.-T.  A.  Chairman 

•  Seattle  —  WiUiam  M.  .Hartford, 
liianager  of  Universal's  Portola,  hasi 
been  elected  chairman  of  the  film- 
committee  of  the  Parent-Teachers' 
A&s'n  here. 


Television  Sets 

London — Television  Sets  have 
been  placed  on  sale  here  at 
$32.50.  Owners  will  be  able 
to  see  the  pictures  of  dummy 
figures  broadcast  in  the  ex- 
periments being  conducted  by 
J.  L.  Baird,  inventor  of  the  ap- 
paratus. Baird  is  preparing  to 
sell  parts  to  enable  amateurs 
to  build  their  own  sets.  Later 
machines  of  higher  technical 
capacity  would  be  built  for  re- 
ceiving transmissions  sent  out 
on  a  45  meter  wave  length. 


Theaters  Close  "Mikes"  in 
Chicago  to  Meet  Edict 

(Continued  from  Page  1) 
be  broadcast  by  "remote  control" 
unless  broadcasting  orchestras  hire 
equivalent  orchestras  to  sit  silent  in 
the  studios  while  the  music  is  broad- 
cast. 


Morrow  wth  U.  A.  at  Dallas 

Dallas — Ralph  A.  Morrow,  former 
southern  district  manager  for  Pathe, 
is  to  succeed  Joseph  E.  Luckett  as 
sales  manager  of  the  local  United  Art- 
ists'   branch. 


1st  Division  Buys  Cruze  Product 

Los  Angeles — Distribution  of  the 
James  Cruze  product  in  the  New 
York  territory  has  been  acquired  by 
First    Division. 


Marks  with  Pizor 
Jerry  Marks,  has  joined  the  Wil- 
liam M.  Pizor  distributing  organiza- 
tion. Marks  has  left  on  a  sales'  trip 
that  will  take  him  through  the  prin- 
cipal cities  of  the   Middle  West. 


Vitaphone  Opening  at  Madison,  Wis. 

Madison,  Wis. — Vitaphone  made 
its  public  debut  here  recently  at  the 
Parkway,  with  opening  of  "The  Jazz 
Singer." 


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WARNERSTUDIO  REOPENING 
iR.]5,flRM  ANNOUNCES 


Warners  will  open  its  Hollywood 
studio  March  IS  with  seven  produc- 
tion units  in  work,  Albert  Warner; 
company  vice  president,  announces. 
One  of  the  chief  pictures  to  get  un- 
der way  at  that  time  is  "Noah'  sArk," 
which  Michael  Curtiz  will  direct.  H. 
M.  and  Jack  Warner,  president  and 
studio  chief,  respectively,  are  due 
back  soon  from  Europe  and  will  be 
in  Hollywood  when  (production  is 
resumed.  Practically  all  of  the  stars, 
with  exception  of  Monte  Blue,  who 
now  is  in  the  South  Seas,  will  be  on 
hand  for  the  reopening.  Blue  returns 
in  April. 

Col.  Lowry  Expects  No 
Difficulties  on  Quota 

(Continued    from    Page    1) 

tion  representative,  he  stated  on  his 
arrival  here  to  confer  on  the  new  9 
to  1  quota  with  M.  Herriot,  minister 
of  public  instruction.  A  great  deal 
depends  on  how  the  decree  is  ad- 
ministered, he  said. 


Fox  Openings  Switched 

"Mother  Machree"  will  open  Mar.  S 
at  the  Globe,  New  York,  instead  of 
"Street  Angel,"  which  will  have  its 
premiere  at  another  Broadway  legiti- 
mate house. 


And  That's  Th 


By  PHIL  M.  DALY 


AL  RUBEN  is  back  from  his 
jaunt,  and  he  was  pler.f 
during  his  stay  in  the  film 
Trust  the  go-getting  Al  to 
with  a  flock  of  new  policy  i 
Al's  personality  and  ability  hav 
him  tremendously  popular  as 
surance  broker  in  the  picture  r 


Here's  a  hand  to  Pathe's 
ball  five,  which  won  its  seco; 
cesslve   championship   of  the 
League.    The  deciding  game  u 
from  Paramount. 


Walt  Winchell  describes  ' 
moom  pitchers.  He  also  ann 
that  "letch"  is  new  main  ste 
pelation  for  "yen." 


T.     E.     Mortensen     of    % 
Amusements"    reports    this  '  , 
made   at   Chicago    by  Loebtm,^.^, 
Connecticut:    "Woodhull  /awn 
Brookhart   bill,   but  opposes 
forcement." 


Russian  Film  to  Play  CaU""' 

"Czar    Ivan,    the    Terrible* 
have  its  premiere  soon  at  ^    ^y 
Tiers'  Cameo,  New  York.       > 

tm 

Warners  Move  Soon,    (,.jj 
Warners,  Vitaphone  and  ^ 
move  Feb.  27  to  the  compapi    * 
building  at  321  West  44th 


H   j6 


n 


a 
ice 


A     GUIDING    SIGl 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood,  California. 

When  on  your  next  trip  to  Southern  California,  make 
this  famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shoppingj 
in    Los   Angeles. 

Every  room  is  a  parlor  during  the  day  tifne — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry.  [ 

Write  or  wire  us  for  reservations  in  advance.  AppoiiHJ 
this  hotel  now  as  your  headquarters  while  in  Southem| 
California. 

The 
HOLLYWOOD  PLAZA  HOTE| 

M  '-,       HOLLYWOOD,  CALIFORNIA 


ffNEWSPAPER 
4FILMDOM 


ALL  THE  NEWS 
ALLTUE  TIME 


LIII    No.  46 


Friday,  February  24,  1928 


Price  5  Cents 


nil 


i  Years  Ago 

y     Feb.     24,     1906,     Carl 
f  iiemmle  opened  the  White 

l^ont  theater   in   Chicago. 
io  pictures  at  that  time  had 

3t  reached  the  dignity 
:lts  theirs  today,  and  entry 
ii«ndustry  was  still  largely 
ndjred  a  gamble. 
n ;  wenty-two  years,  many 
glhave  happened.  Motion 
u|;  have  made  their  force 
rijit  around  the  world.  The 
isif  has  grown  from  noth- 
tothe  proportions  of  a  col- 
In  this  expansion, 
le  has  played  more  than 
c(i;t  part.  He  can  look  back 
iipe  years,  if  he  will,  with 
iitnable  pride-  For  as  the 
ms  progressed  it  cannot  be 
■etthat  he  has  held  his  post 
)  in  the  front  line  of 
Many  of  the  pioneers 
ropped  from  the  ranks 
;  iSnce,  but   Laemmle,   dog- 

y  nd  determinedly,  contin- 
tonaintain  the  place  he  has 

eSifor  himself. 

I  A  Good  Job 

^t|i;er  uniform  contract  will  de- 
JUt  of  Chicago.  Skeptics  and 
cf  nothwithstanding,  the  new 
;^it,  effective  in  May,  will  show 
cHnents  over  the  old.  In  any 
rsll:nt,  there  must  be  displayed  a 
:lti|in  vision  and  a  tolerance  in 
so  that  a  mutually  beneficial 
in  be  obtained.  This  seems 
leen  the  spirit  of  the  members 
)ntract  committee.  Undoubt- 
iccounts  for  the  satisfactory 
ion  of  the  conference, 
ew  contract  will  not  be  per- 
o  one  need  expect  that.  It 
however,  that  it  will  bring 
tfll^Ore  equity  in  those  directions 
^iie   need    for    equity   was    ap- 

Whe  Mintz  Kat" 

won't   have   to  worry   about 

of  warm  milk  from  now  on. 

sixteen   of   the    Krazy   Kat 

have    played    on    Broadway. 

)ne  house  but   in   practically 

luxe   theater   on   the   street. 

;ome     pet    the     Mintz     boys 

)r  the  family. 

KANN 


De  Mille  Denies 

Culver  City— Cecil  B.  De- 
Mille  denies  shutdown  of  the 
studio  is  contemplated.  Mean- 
while, Hal  Roach  will  close 
March  24  for  a  five  weeks'  lay- 
off, instead  of  the  annual  clos- 
ing in  July. 


CASANAVE  IN  CHICAGO  AS 
HEAD  or  NEW  COMBINE 


Chicago- — Charles  Casanave,  head 
of  the  former  Associated  Theaters  of 
Ohio,  Cleveland  buying  combine, 
which  ceased  operations  after,  it  is 
alleged,  distributors  refused  to  serve 
the  booking  circuit,  has  opened  of- 
fices here  as  Associated  Theaters, 
Inc.  Nineteen  Indiana  and  Ohio 
houses  have  been  lined  up  in  the 
new  buying  combination,  and  others 
are  coming  in  rapidly,  it  is  stated. 
Some  of  the  members  are:  Palace, 
Broadway,  Orpheum,  New  Gary, 
Gar}';  Indiana,  Sipe,  Colonial,  Ko- 
komo;  Wiser  Grand,  Columbia, 
Muncie;  Murray,  Murrette,  Ritz, 
Washington,  Richmond;  Palace,  Mar- 
ion; Indiana,  Palace,  Anderson.  The 
Ohio  houses  are:  Palace,  Valentine, 
Lyceum,    Canton. 


AGREE  TO  MAJOR  POINTS 
OF  CAMERAMEN'S  PACT 


Los  Angeles  —  Majority  of  the 
points  at  issue  on  the  standard  con- 
tract for  technicians,  have  been  agreed 
upon  by  the  Academy  of  M.  P.  Arts 
and  Sciences  and  the  American 
Society  of  Cinematographers.  Em- 
ployment regulations  are  settled,  but 
a  point  regarding  working  hours  re- 
mains and  is  to  be  settled  this  week. 


Goldwyn  Buys  Interest, 
Will  Move  to  U.  A.  Studio 

Los  Angeles  • —  Adding  two  new 
stars  to  the  United  Artists  studic 
group,  Samuel  Goldwyn  has  pur- 
chased "a  considerable"  interest  ii 
United  Artists  Studio  Corp.,  and 
April  1  will  move  his  production  units 
to  Hollywood  from  Culver  City. 
Goldwyn  recently  was  elected  an 
owner-member  of  United  Artists,  the 
distributing  corporation.  V  i  1  m  a 
Banky  and  Ronald  Colman,  both  of 
whom  now  are  abroad,  will  begin 
their  individual  starring  careers  at  the 
United  Artists  studio  on  their  return. 


CLEAN-UP  OF  ST.  LOUIS 
NOW  BEING  COMPLETED 


UEMMLE  CELEBRATING 
HIS  22ND  ANNIVERSARY 


Twenty-two  years  ago  to  day,  Carl 
Laemmle  opened  the  White  Front  his 
first  theater,  in  Chicago.  The  date 
has  a  special  significance  for  Laemmle 
who  dates  the  inception  of  his  mov- 
ing picture  career  from  that  day. 
Laemmle  came  to  America  in  1884 
with  $50  in  his  pocket.  It  was  22 
years  before  the  sight  of  his  first  pic- 
ture theater  prompted  him  to  forsake 
the  clothing  business  in  Oshkosh  and 
put  $4,000,  his  entire  capital,  into  the 
then  little  known  picture  business. 


52 


PLANNED  IN  FIRST  YEAR 


Fifty-two  subjects,  consisting  of 
two  acts  eachj  are  to  be  released  dur- 
ing the  coming  year,  with  Hanaphone 
accompaniment,  according  to  A.  H. 
Fischer,  of  Fischer  Film  Exchange, 
Cleveland,  who  with  Meyer  Fischer, 
head  of  the  exchange,  was  in  New 
York  yesterday.  The  Fischer  com- 
pany distributes  Hanaphone  in  the 
Cleveland   territory. 

Ten  already  have  been  filmed,  and 
{Continued    on   Page    2) 


Norma  Shearer  Contract 
is  Renewed  by  M-G-M 

Norma  Shearer,  now  en  route  to 
Europe  with  her  husband,  Irving 
Thalberg,  signed  a  new  M-G-M  con- 
tract before  her  departure.  This 
puts  at  rest  the  report  she  would  make 
pictures  abroad  produced  by  Thal- 
berg, or  that  she  might  retire  from 
the  screen. 


Conspiracy  Suit  Is  Now 
Being  Tried  at  Dallas 

Dallas — Trial  of  suit  of  Ray  Stin- 
nett and  Si  Charninsky,  operators  of 
the  Capitol,  against  Paramount  and 
some  members  of  the  company  ask- 
ing $450,000  damages  for  alleged  con- 
spiracy to  prevent  them  from  obtain- 
ing pictures,  is  under  way.  When  the 
{Continued    on   Page    2) 


Territory  Was  Hotbed  of 

Trade  Abuses,  Probe 

Emphasized 

St.  Louis — Clean-up  of  this  terri- 
tory has  been  practically  completed 
by  the  Hays  organization,  it  is  un- 
derstood. There  has  been  a  gradual 
weeding  out  process,  in  an  effort  to 
correct  trade  abuses,  alleged  to  have 
existed  in  this  territory. 

These  abuses,  it  is  stated,  ranged 
from  bicycling,  some  of  which  was 
done  in  collusion  with  exchangemen, 
to  kickbacks  on  rentals,  and  prices 
for  film  described  as  ridiculous.  Some 
time  ago,  there  was  an  investigator 
here  from  the  Hays  office  who  probed 
the  situation  and  his  recommenda- 
tions are  said  to  have  led  to  the  shake- 
ups  which  followed. 

Selling  film  on  friendship  has  hurt 
the  fdm  business  in  this  territory,  it 
is  declared,  with  film  virtually  given 
away  in  some  instances.  An  indica- 
tion of  the  situation  is  the  case  of 
an  exhibitor  holdout,  in  a  town  of 
25,000  who  informed  a  leading  com- 
pany that  it  was  receiving  a  good 
break  by  his  offer  of  $75  for  two  spe- 
cials. 


BROOKHART  CAMPAIGN  TO 
BE  OUTLINED  AT  PHILLY 


Philadelphia — Campaigns  for  pass- 
age of  the  Brookhart  bill  will  be  out- 
lined at  a  three  day  convention  of 
the  western  Pennsylvania  and  West 
Virginia  exhibitor  unit,  which  opens 
here  April  15. 

At  the  sessions,  inembers  will  be 
told  of  the  progress  being  made 
throughout  the  state  to  line  up  sen- 
timent favorable  to  the  Brookhart 
and  other  bills  hitting  blind  and  block 
booking  and  arbitrary  allocation  of 
product. 


McCarthy  to  Handle  "The 
Trail  of  *98"  Roadshow 

J.  J.  McCarthy  will  handle  road- 
showing  of  "The  Trail  of  '98,"  M-G- 
M  picture  which  opens  Mar.  13  at 
the  Astor,  New  York.  He  has  han- 
dled "The  Big  Parade"  and  "Ben 
Hur"    roadshows. 


THE 


DAILV 


Friday,  February  24,  i'.; 


Vol.  XLIII  No.45     Friday,  Feb.  24, 1928     Price  5  Cents 


JOHN  W.  ALICOATE 


PUBLISHER 


Piiblislieil  daily  except  Satiiiday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kanu.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Cireater  New  York, 
$10.00  one  year;  6  months,  $.S.OO;  .1  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  conmiunica- 
tions  to  THE  FILM  DAILY,  16.S0  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738  4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London.  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


52  Hanaphone  Films 
Planned  in  First  Year 

(Continued  from  Page  1) 
the  company  is  all  set  to  go  ahead 
with  installations,  Fischer  stated. 
Difficulties  of  synchronization  have 
been  overcome,  following  months  oi 
experiment,  he  declared.  A  feature 
of  Hanaphone  will  be  its  low  price, 
Fischer  said,  for  it  will  be  installed 
at  prices  considerably  less  than  other 
talking  film  devices. 


Dinner   for    Sapiro 

Sponsors  of  the  M.  P.  Exhibitors 
Ass'n,  Inc.  the  New  York  buying 
cooperative,  have  invited  Aaron 
Sapiro,  president,  as  guest  at  a  dinner 
to  be  given  in  about  two  weeks  at 
which  a  complete  statement  of  policy 
will  be  made.  At  a  meeting  yester- 
day, a  tentative  directorate  was  elected 
to  serve  until  the  election  next  month. 
The  association  will  be  incorporated 
today. 


New    Publix-Saenger    House 

Charlotte,  N.  C.  —  Contracts  are 
signed  for  the  erection  of  the  ten- 
story  Publix-Saenger  office  and  the- 
ater building  in  Winston-Salem.  The 
building  will  be  located  in  the  rear 
of  Fourth  St.  The  opening  of  the 
theater  is  tentatively  set  for  early 
in  1929. 


Conspiracy  Suit  Is  Now 
Being  Tried  at  Dallas 

(Continued    from    Page    1) 

defendants  learned  the  theater  had 
booked  United  Artists  product,  they 
are  alleged  to  have  prejudiced  the  lat- 
ter company  against  the  exhibitors. 
The  suit  may  be  a  precedent  for 
similar  suits  throughout  the  state,  it 
is   said. 


Call 

WAFILMS,  Inc. 

Walter  A.    Futt«r,   Pros. 

for 

Library   Stock  Scenes 

New    York  Hollywood 

130  W.  46th  St.     c/o  Leon  Schlesinger 
Bryant   8181      1123    No.   Bronson   Ave. 


Bill  to  Abolish  Censor 

Board  in  N.  Y.  Filed 

Albany,  N.  Y.  —  Democrats  will 
make  another  attempt  to  abolish  state 
censorship  backing  a  bill  introduced 
>^esterday  by  State  Senator  Philip  M. 
Kleinfeld. 


Goetz  Going  to  Coast 

Charles  Goetz,  head  of  State  Cine- 
ma, New  York,  is  planning  a  trip  to 
Los  Angeles  to  attend  opening  of 
"Motherhood"  at  a  West  Coast  the- 
ater. The  picture  is  being  road- 
showed  on  the  Coast  under  direction 
of  Buddy  Stuart. 


Phil  Monsky  in  Gotham  Deal 

Omaha — Phil  Monsky  of  Liberty 
Films,  and  not  Mayer  Monsky  as 
previously  reported  in  error  has  taken 
over  the  Gotham  franchise  in  this 
territory.  Gotham  Pictures  Exchange 
has  been  formed  to  handle  the  prod- 
uct. 


Mandelstamm  Sailing  for  Europe 

Valentin  Mandelstamm,  who  has 
been  on  a  special  assignment  at  the 
M-G-M  studios,  sails  today  for 
France.  From  there  he  will  go  to 
northern  Africa  to  do  preparatory 
work  on  a  picture  the  company  is 
planning. 


British  Censor  En  Route 

London— T.  P.  O'Connor,  M.  P. 
film  censor,  has  sailed  for  the  United 
States  on  a  trip  being  made  for  his 
health.  He  stated  before  leaving  he 
still  adheres  to  his  decision  in  banning 
"Dawn." 


E.  St.  Louis  Opening   Set 

East  St.  Louis,  111. — Redmon's 
551,000,000  Majestic  opens  tomorrow. 
It  has  a  seating  capacity  of  2,000. 


Nordlinger  Goes  Abroad 

Victor  Nordlinger,  casting  direc- 
tor of  Universal  City,  is  en  route 
to   Germany  on  a  vacation  trip. 


"Gamby"   Leaves   Roxy 

Maria  Gambarelli,  "Gamby"  prima 
ballerina  of  the  Roxy,  New  York  has 
resigned  from  the  theater  to  open  a 
ballet   school. 


Hersholt   in   Griffith   Cast 
Jean  Hersholt  has  been  cast  in   D. 
W.    Griffith's  "The   Battle   of   Sexes." 


Arthur  Lake  to  Make  "Blue  Heaven" 

"Blue    Heaven"    is    to    be    Arthur 
Lake's    next   picture. 


"Chicago"  at  "Pop"  Prices 

"Chicago"  will  have  its  "pop" 
price  run  in  New  York  at  the  Mark 
Strand,  where  it  opens  tomorrow. 
This  will  be  followed  by  a  second 
run  at  the  Broadway,  after  which  it 
goes  out  over  the  Keith-Albee  cir- 
cuit. Pathe  also  has  booked  "The 
Night  Flyer"  into  the  Hippodrome 
opening  Mar.  12  and  "The  Leopard 
Lady"  into  the  Colony,  where  it 
opens  ill  a  week  or  two. 


Kelliher  Sells  3  Houses 

Elkhorn,  Wis. — Dan  Kelliher  has 
disposed  of  his  interests  and  leases 
in  the  Majestic,  Lake  Geneva;  Grand, 
East  Troy,  and  Plaza,  Burlington  to 
Community  Theaters,  of  West  Allis. 
This  deal  leaves  Kelliher  with  the 
Princess  here  and  the  Sprague, 
Sprague,  which  is  expected  to  open 
by    Easter. 


Midwesco   Managers  Changed 

Milwaukee  —  Midwesco's  Oriental 
and  Garfield  have  changed  managers. 
J.  ^V.  Deubach,  who  opened  the  Gar- 
field, the  last  of  the  former  Saxe 
chain  to  be  opened  in  Milwaukee,  is 
now  at  the  Oriental  and  Jack  Plant, 
original  manager  of  the  Oriental  is 
at   the   Garfield. 


Szarvasy   Denies 
London — Denial  that  Lord  Rothcr- 
mere,    newspaper   publisher,    is    back- 
ing  him   in   theater  acquisition   deals, 
IS  made  by  F.  A.  Szarvasy. 


Fulton  Gets   Division 

Atlanta — W.  B.  Fulton,  who  has 
just  been  appointed  division  sales 
manager  for  Vitaphone,  visited  At- 
lanta last   week. 


Hamilton    Joins    Graphic 

Atlanta — James  Hamilton  has  join- 
ed Graphic  Films  to  supervise  labora- 
tory work.  He  will  continue  as  Pathe 
News   representative   here. 


Another  for  L.   N.   Strike 

Salt  Lake  City— The  L.  N.  Strike 
Amusement  Co.  has  purchased  the 
Thorley  at   Cedar   City. 


Patsy  Ruth  Miller  Sailing 

Patsy  Ruth  Miller  sails  tonight  for 
Europe    aboard   the    Olympic. 


Deutsch   Firm   Moves 
Cleveland — The    Import    Film    Co., 
handling    foreign    film    and    operated 
by   Richard   Deutsch,   has   moved  in- 
to  203    Film    Exchange    Bldg. 


Now  in  preparation  for  season  1928-1929 
''THE  LAW  OF  BLUE  RIDGE'' 


fHOBUCTIi 


by  Alan  Swinburne 

All  Rights  Protected 
LUMAS     FILM     CORPORATION 


Sam   Sax,    Pres. 

1650  Broadway 


Budd   Rogers,  Vice  Pres. 
New  York  City 


Borzage    to   Attend    Premiere 

Frank    Borzage   will   come  to  : 
York  for  premiere  of  "Street  Angd 
which  is  to  open  soon  at  a  legitinii- 
theater    now    being    negotiated 
The  director  soon  will  go  to  Eur 
for    preparatory    work    on    "Blos 
Time"     which     he    will    make   as 
Movietone   feature. 


Competition  Ends  at  Walla  Wal 
Walla  Walla,  Mich.  —  Edwin 
(Eddie)  Rivers  has  sold  his  Str; 
Walla  Walla,  to  Fred  Mercy  T 
gives  Mercy  control  without  op; 
sition  in  Walla  Walla,  with  a  I 
record  of  12  houses  purchased  d 
ing  the  past  several  months.  So 
of  these   houses  he   has  closed 


.1 


Genesee  Firm  Buys  Vitaphone 

Batavia,  N.  Y.  —  Vitaphone  ll| 
been  installed  in  the  New  Fam- 
operated  by  Genesee  Theatrical  I 
terprises,  of  which  Nikitas  Dip; 
is  president.  The  device  also  1 
been  placed  in  the  company's  th 
ters  in  Jamestown  and  Hornell, ; 
is  being  installed  in  its  Greenbi 
Pa.,    house. 


German  L.  S.  Changes  Policy 
Berlin — The  German  L.  S.- 
hibitors'  Producing  Syndicate- 
become  a  shareholders'  comp; 
Board  of  directors  met  at  Frank 
and  made  the  change  from  a  clc 
corporation. 


SALE  OF 
THEATRE 
EQUIPMENT 

All  equipment  in  PROCTOR 
EAST  58  STREET  THE/ 
TRE  must  be  sold  at  one 
Theatre  coming  down. 

Apply  to 

MR.  PILAND 

on  the  premises  by  Feb.  28 


THE    ONLY   BOi 
OF  ITS  KIND 

1000  P 
Cloth  B 

FRI 

TO 

FilmG 

SUBSCRI 

COVE 
EVERYT 

GOl 


^  EVERYVi 


bmething  That  Has  Never  Happened  Before! 

HISTORY 

is  written  today  in  the 
motion  picture  industry 

KING  VIDOR'S 

THE  CROWD 

in  one  sensational  week 
at  popular  prices  at  the 
Capitol  Theatre,  N.  Y.,  lifts 
itself  into  Road'Show  class 
by  popular  and  critical 
acclaim  and  is  now  playing 

TWICE  DAILY  at  $2.00 
at  the  ASTOR  THEATRE 

Again  M-Q-M  makes  history! 
Always  M-Q-M  makes  history! 

THE  TOP  OF  THE  INDUSTRY 

ETRO-GOLD  WYN  -  MAYER 


THE 


Coast  Wire  Service- 


Langdon  Remaining  with  F.  N. 


COMEDIAN  DEW  NOT  TO 
MOVE  TO  METROPOLITAN 


Harry  Langdon  is  to  remain  with 
First  National.  The  comedian  has 
cancelled  negotiations  for  studio  space 
at  Metropolitan  and  his  unit  will  con- 
tinue to  produce  at  the  Burbank 
studios. 


A  Little 

from  *'Lots" 


"U"   Buys  Two   Stories 
Universal  has  purchased  "Leave  It 
to  Me"  by  Carl  Krusada,  and  "Mak- 
ing  the    Grade"    by   John    Foley   for 
Glenn  Tryon  starring  vehicles. 

M-G-M    Has   Find 

M-G-M  believes  it  has  a  screen 
find  in  Ann  Page,  17-year  old  New 
York  girl  who  has  signed  as  a  feat- 
ured player. 

Eddie   Sutherland  writh   M-G-M 
Eddie    Sutherland    has    signed    to 
direct  a  picture  for  M-G-M. 


Franklin  Signs  New  Five 
Year  Contract  With  U.  A. 

Sidney  Franklin  has  signed  a  new 
five  year  contract  with  United  Art- 
ists. He  is  to  leave  for  Europe  next 
month  searching  for  new  talent  and 
material,  returning  in  August  to  di- 
rect "East  of  the  Setting  Sun,"  pos- 
sibly with  Constance  Talmadge  star- 
red. 


B3   RALPH    WILK 


Terriss  to  Make  "Naughty  Duchess" 

Upon  completion  of  "Clothes 
Make  the  Woman,"  which  he  is  di- 
recting for  Tiffany-Stahl,  Tom  Ter- 
riss will  direct  Anthony  Hope's 
"Naughty  Duchess." 


Wood   Assigns   Bert   Roach 
Bert  Roach  has  been  added  to  cast 
of    "He     Learned     About     Women," 
which   Sam   Wood   is   directing. 


Woman  Aide  for   Gregor 

Nagena  Serle,  only  woman  assist- 
ant director,  is  to  assist  Arthur 
Gregor  in  direction  of  "The  Scarlet 
Dove"   for  Tiffany-Stahl. 

Added  to  Dix  Cast 

Christian  J.  Frank  and  Joseph  J. 
Franz  have  been  cast  in  Richard 
Dix's   "Easy   Come,   Easy   Go." 


Hollywood 

SIXTY  facial  expressions  are  re- 
quired to  be  a  successful  motion 
picture  star,  according  to  Esther  Ral- 
ston. The  expressions  range  all  the 
way  froin  utter  terror  to  placid  dumb- 
ness. 

*  *         * 

Charles  F.  "Chuck"  Reisner  likea 
to  reminisce  regarding  "the  good, 
old  days"  in  Minneapolis.  He  start- 
ed his  theatrical  career  at  the  old 
Bijou,  the  home  of  blood  and  thun- 
der melodramas,  and  then  moved  to 
the  Orpheum,  where  he  was  a 
champion  scene  shifter.  He  also 
found  time  to  become  a  professional 
fighter  and  lost  only  one  bout,  al- 
though he  met  some  very  good  men. 
He  dropped  fighting  in  favor  of  act- 
ing in  vaudeville. 

*  *         * 

Through  this  column,  Son- 
ya  Levien,  the  sceyvarist, 
wishes  to  acknowledge  a 
"round  robin"  letter  from 
Mr.  and  Mrs.  Sam  Behrendt, 
Burnett  Hershey,  Walter  Ru- 
ben and  Jake  Wilk. 

*  +        * 

Our  Passing  Show:  Dolores 
Del  Rio  making  some  pur- 
chases at  a  Melrose  Ave.  deli- 
catessen store;  Travis  Banton, 
Dick  Johnston  and  E.  H.  Mc- 
Rae  at  "Pigs";  Jim  Tully  visit- 
ing the  Paramount  studio. 

*  *         * 

The  first  joke  played  on  novicet 
around  studios  is  to  send  them  for 
"sky    hooks,"    "stage    weights"    or 

"proscenium  arches." 

*  *         * 

Credit  Ken  Whitmore  with  orig- 
inating   the    phrase    "The    Bagdad    of 

Ballyhoo,"  in     describing  Hollywood. 

*  *         * 

Jack  Compton  is  making  rapid 
strides  since  his  return  to  picture 
work.  Jack  dropped  out  of  pic- 
tures for  five  years,  but  made  an 
auspicious  return  in  "The  Gay  De- 
fender." 


Irving  in  "Honor  Bound" 
George  Irving  has  been  cast  in 
"Honor  Bound"  which  Al  Green  is 
directing  for  Fox  with  George  Walsh 
as  star  and  Estelle  Taylor  opposite. 
"One  Eyed"  Connolly  recently  was 
added  to  the  cast. 


Rogers  Signs  Marion  Jackson 

Marion  Jackson  has  been  signed 
by  Charles  Rogers  to  write  scripts 
for  Ken  Maynard. 


DIVIDEND  MAY  BE  PASSED 
AT  STANLEY  MEET  TODAY 


Philadelphia  —  Stanley  directors 
meet  to-day,  and  may  pass  the  regular 
quarterly   dividend. 

At  today's  session  it  is  reported,  all 
will  center  on  the  proposed  deal  with 
Fox,  under  terms  of  which  the  latter 
would  secure  control  of  the  company. 
Pending  this  deal,  work  has  been  sus- 
pended on  five  local  houses  being  buill 
by   the  company. 


Adds  Marceline  Day 

Marceline  Day  has  been  cast  with 
Karl  Dane  and  George  Arthur  in 
"Detectives." 


Sue  Carol  Cast 
William  K.  Howard  has  added  Sue 
Carol    to    cast    of    "The    Last    Cab," 
which  he  is  making  for  De  Mille. 


Cooke  Signs  New  Contract 

Al  Cooke  has  signed  a  long  term 
contract  with  Darmour  Prod.,  mak- 
ing comedies  for  release  through 
FBO. 


Pathe  Stock  Remains  Firm 
Around  13  After  Rise 

Interest  in  picture  stocks  in  the 
trade  this  week  has  centered  chiefly 
on  Pathe,  which  has  been  holding 
around  13,  since  its  rapid  rise  from 
8%  within  recent  weeks.  The  stock 
went  to  15  last  week,  but  lost  ground 
to  remain  firm  around  13. 


Louis  Korson  to  Do  All 
Buying  for  Masterpiece 

Philadelphia — Louis  Korson  is  to 
do  all  film  buying  for  Masterpiece 
Film  Attractions,  visiting  New  York 
every  Tuesday  with  Ben  Amsterdam, 
who  will  devote  more  time  to  Equity 
Theaters,  of  which  he  is  chairman  of 
the  board  of  directors. 


Quotations 


Incorpora  tions 


Cambridge,  Mass. — Porter  Theater  Co.  has 
incorporated  with  $50,000  capital  and  will 
open  the  new  Porter  within  a  few  weeks. 
Incorporators  are  Edward  Markell,  Julius 
A.    Rudnick  and   Samuel   Markell. 


Boston — Balin  Motion  Pictures,  has  organ- 
ized with  $50,000  capital  as  a  distributing 
company.  Incorporators  are  Veronica  M. 
Kavanaugh.  Elizabeth  M.  Carleton  and  Jos- 
eph   Friedenthal. 


Albany — Goodhalls.  To  make  motion  pic- 
tures. Bennett  &  Wattenberg,  36  West  44th 
St.,    New    York    City.      100    shares    common. 

Dover — Goodwin  Amusement  Co.,  Phila- 
delphia. To  operate  theaters.  Corp.  Guar- 
antee &  Trust  Co.,  Wilmington.  2,000  shares 
no   par   value. 


Dover — International  Amusement  Co.,  Wil 
mington.  To  operate  theaters.  Corp.  Ser- 
vice Co.,  Wilmington.  100  shares  no  par  value. 


Percentage  Aids 

Increase  of  Paramount  earn- 
ings, due  to  general  adoption  of 
the  percentage  system  on  book- 
ings, is  being  predicted  in 
financial  circles.  It  is  expected 
that  about  SH  a  share  can  be 
shown  on  the  687,800  shares  of 
common  outstanding.  Rentals 
have  shown  an  increase  of  15 
per  cent  during  the  final  quarter 
of  last  year.  The  company  has 
paid  off  all  bank  loans,  and  is 
in  a  strong  position  financially. 


High 
.   39 
.103 


(s)   Am.     Seat, 
(c-b)     do    6s    i6 

*  do   vtc 

Bal.    &    Katz..   63 
(c)   Con.    Fm.     Ind.   18J4 
(c)         do    pfd.    t..   22y2 
(s)   East.    Kodak...  165 1^ 

*(s)     do     pfd 

*(c)  Film     Insp 

(s)  First  Nat.  pfd.106 
(s)  Fox    Fm.    "A".   SOJi 

(s)       do    rts 114 

(c)   Fox.  Thea.  "A"  19^ 

*(c)   Intern.     Proj 

(b)  Keiths  6s  46..  100 
(s)   Loew's,    Inc.     .   60J/i 

*(c)       do    deb.    rts 

(b)       do    6s   41ww.l07 
(b)       do   6s41x-war.l01J4 
(s)   M-G-M   pfd.    ..   2614 
(s)   M.   P.   Cap...      7Ji 

*(s)   Orph.  Cir.  pfd 

(s)   Par.   F-L    116M 

*(s)       do    pfd 

(c-b)   6s    47    9ZH 

♦(b)  Par.By.5^s51 

(s)   Pathe     3J4 

(s)       do    "A"    ....    13H 

(b)  do     7s    37...   62^ 

(o)   Roxy  "A"   25 

(0)  do  units  ...  27 
(o)  do  com.  ..  6^ 
(o)   Skouras  Bros.   .   38 

Stanley    Co.     ..    50 
(o)   Technicolor    .      1}^ 

(c)  Trans-Lux        3% 
(0)    United     Art.     .    14 
(o)       do     pfd.     ...   80 
(0)   Univ.    Ch.   com.     2 

(o)       do    pfd 80 

*(c)   Univ.    Pict 

(s)       do    pfd 99^ 

(c)  Warner  Bros.    .    17j| 

(s)       do    "A"    27 

(c-b)     do   6Hs28...104% 


Low  Close 

38J4  39 

103  103 

....  m 

63  63 

18^  1S)( 

22  j^  nl 

165  165 


106 
7834 
% 
19J4 

166" 
59M 

106^ 
101 
2654 

7 

lis" 

98J/2 

*3" 

12.5^ 

625/8 

26 
29 

40 
49 
3 
3H 
15 
85 

85 

99J 

17 
25^ 
104H 


i 

100 
60    1 


n 

US 

m\ 

101) 
3 

13 

62! 


*   Last    Prices    Quoted. 

(b)  Bond  Market. 

(c)  Curb    Market. 
(0)   Over  the  Counter  Transacts 

Asked), 
(s)   Stock   Exchange. 
NOTE:   Balaban  &  Katz  is  liste 
cago   Board,    Skouras   Bros,   on 
Stock   Exchange  and   Stanley  ioj 


EDWARD  B.  SI 
&C0. 

Members  New  York,  Philadi, 
and  Boston  Stock  Exchar^ 


Corporate 
Financing 


Philadelphia  { 
New  York 


m 


Newspaper 

ILMDOM 


T 


XLIII    No.  47 


Sunday,  February  26,  1928 


ANDWEEKLY 
FILH  DIGEST 


Price  25  Cents 


The    nation's    laugh  sensation! 
The 

Cohens 
"^  Kelly  s 
Paris 


in 


starring  GEORGE  SIDNEY  and 
J.  PARREL  MACDONALD 
with  Vera  Gordon,  Kate  Price, 
Gertrude  Astor. 

A  WILLI4M  BEAUDINE  PRODUCTION 
supervised  by  Julius  Bemheim 
screen  adaptation  and  continuity 
by  Ai  Cohn — story  supervision 
by  Joseph  Poland. 


The    great     comedienne 

Laura 
LA  PLANTE 
'^  Finders 
Keepers 

the  Mary  Roberts  Rinehart 
Saturday  Evening  Post  story 
A  WESLEY  RUGGLES  PRODUCTION 
with  Johnny  Harron,  Edmund 
Breese,  Arthur  Rankin,  Capt. 
Duncan. 


The  Milton  Gropper-Max  Siegel 
Broadway  stage  hit 

We 

Americans 


featuring  GEORGE  SIDNEY 
with  Patsy  Ruth  Miller,  George 
Lewis,  Beryl  Mercer,  Eddie 
Phillips,  Albert  Gran — 
AN  EDWARD  SLOMAN  PRODUCTION 
supervised  by  Carl  Laemn\le,  Jr. 


e  answer  to 
every  exhibitors* 


JNIVERSAL 

lig  Money  Pictures 

j.resented  by  Carl  Laemmle 

f 


i   Invaluable 
'uBierence  Book 
the   Entire 
industry. 


— and  still  they  come 

^v^ords  of  enthusiastic  praise  for 
The  1928  Film  Daily  Year  Book 

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of 
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THE  FILM  DAILY 


I 


iTHE 

sMEWSPAPER 

iFILMDOM 


AHDWEEKLY 
FILH  DIGEST 


<III     No.  47 


Sunday,  February  26,  1928 


Price  25  Cents 


PARAMOUNT  LOSES  $337,500 
CONSPIRACY  SUIT  AT  DALLAS 


pn  mil  HHCS 

■QlWtV  MONDt* 

)(|jents  of  Measure  to 
hard  First,  Senate 
mmittee  States 


sT.O.C.C.  will  meet  at 
ork  headquarters  today 
ass  the  Brookhart  bill. 
:  cown  exhibitor  leaders 
,  re  of  the  Monday  hear- 
i.   are  preparing  to  attend. 


htreau  of  THE  FILM  DAILY 
ton  —  Hearings  on  the 
bill  which  seeks  to  ban 
lock  booking  and  arbitrary 
'f  product  are  to  start  Mon. 
ates  the  Senate  committee 
te  commerce.  Proponents 
sure  are  to  be  heard  first. 


(*owd"  Works  Way 
to  Roadshow  Run 

iwing  the  first  week  of  a 
wo-week's   engagement  at 

New  York,  King  Vidor's 
d"  has  scored  so  decisively 
I  have  transferred  the  at- 
the  Astor  at  $2  top.  The 

substituted  "The  Latest 
"  for  the  current  week, 
t  of  "The  Crowd"  at  the 
be  limited,  for  "The  Trail 
loked  for  opening  Mar.  13. 


waters  Set  Aside 
as  Lindbergh  Day 

gh  Day"  will  be  observed 
by  Universal  theaters 
the  country,  sponsored  by 
mle  as  an  annual  event, 
pictures,  songs  and  an 
St  on  what  Lindbergh  has 
mercia  will  be  features. 


^bach  Joins  "U"; 
'  t  jepartment  Formed 

]|ichenbach,  last  associated 
lount  as  special  exploita- 
;ntative,    has    joined    Uni- 
like  capacity.     It  is  un- 
leic'henbach     will     handle 
k    on    "The     Man    Who 
Broadway,"  "Show  Boat" 
Iniversal  specials.     A  spe- 
lent  has  been  created  for 
will  work  independently 
organization,    neither    re- 
substituting   for   anyone. 
bi  1    has    been    handling    a 
o  important  commercial  ac- 
his   affiliation   with    Uni- 
ntinued   on    Page    2) 


New  Contract  Effective  May 

1st;  Changes  Are  Outlined 


A  "partial  solution  of  the  so-called  block  booking  problem"  was 
the  manner  in  which  Gabriel  L.  Hess,  general  attorney  of  the  Hays 
organization  summed  up  the  distributor  concessions  mad,e  at  the 
Trade  Practice  Conference,  which  are  embodied  in  the  new  stand- 
ard contract. 

The  Hays  association,  he  said,  had  nothing  to  do  with  the  con- 
tract deliberations,  which  were  carried  out  by  the  committee  named 
at  the  conference. 


FBOTO 
NEW  TOM  NIX  SERIES 


Negotiations  have  been  completed 
by  Joseph  P.  Kennedy,  president  of 
FBO,  and  Fred  Kley  and  James  S. 
Douglass,  trustees  of  the  Hollywood- 
Argentine  Cinema  Co.,  for  distribution 
by  FBO  of  the  series  of  productions 
which  will  be  made  by  Tom  Mix  in 
the  Argentine.  The  western  star  and 
his  company  will  leave  for  South 
America  early  in  June,  following  a 
(Continued    on    Page    2) 


May  1  is  date  set  for  adoption 
throughout  the  industry  of  the  new 
standard  exhibition  contract,  third  to 
be  adopted  within  the  last  five  years 
by  the  industry,  since  first  attempt 
was  made  to  draft  a  uniform  contract. 

The  new  contract,  drafted  by  the 
contract  committee  named  at  the 
Trade  Practice  Conference,  held  in 
New  York  last  October,  was  agreed 
to  by  the  committee  which  adjourned 
its  sessions  Feb.  21,  after  14  days 
of  deliberations  with  but  one  week 
intervening  between  the  first  and 
second  meetings.  Only  a  few  details, 
concerning  exhibitor  procedure  on 
sharing  arbitration  costs,  remain  to 
be  settled,  and  these  will  be  taken  up 
(Contimted    on    Page    3) 


Space  Grabbers 

EDWARD  McKERNON,  Eastern  division  superintendent  of 
the  Associated  Press,  discussing  publicity  bunkers  and  space 
thieves,  says : 

"The  most  vicious,  politically  dangerous  and  socially  destruc- 
tive business  that  modern  methods  have  developed  is  the  business 
of  stealing  space  in  the  news  columns  of  the  daily  press.  I  vvould 
like  to  see  every  publicity  crook  in  the  penitentiary.  There  is  an 
irony  about  this,  too,  that  ought  to  be  brought  home  to  all  who 
employ  those  skilled  in  stealing  space.  The  newspapers  are  bunked 
occasionally,  but  where  they  are  bunked  once  the  employer  is 
bunked  a  dozen  times.  I  have  no  sympathy  for  the  receiver  of 
stolen  goods,  and  if  any  one  thinks  he  is  buying  'influence  with 
the  press'  I  hope  he  will  pay  well  for  his  share  in  the  futile  con- 
spiracy. 

"The  one  sure  way  to  get  newspaper  publicity  is  to  do  some- 
thing in  which  your  neighbor  may  be  interested." 

The  publicity  fraternity  in  the  industry  is  behaving  itself 
rather  well  these  days.  This  is  as  it  should  be.  The  goodwill 
of  newspapers  must  be  retained,  for  in  the  battles  of  today  as 

(Continued   on    Page    3) 


Stinnett    and    Charninsky 

Win  Action  Under  State 

Anti-Trust  Law 

Dallas — Damages  of  $337,500  were 
awarded  by  a  jury  in  district  court  to 
Ray  Stinnett  and  Si  Charninsky, 
former  owners  of  the  Capitol  here, 
against  Paramount,  Publix,  the  Dallas 
Building  and  Realty  Corp.,  and  sev- 
eral others  for  alleged  conspiracy  in 
restraint  of  trade  under  Texas  anti- 
trust laws.  Defendants  have  served 
notice  of  appeal,  to  the  Fifth  Civil 
Court   of  Appeals. 

The  case,  one  of  the  most  sensa- 
tional in  the  history  of  film  business 
in  this  state,  has  attracted  wide  at- 
tention. The  plaintiffs  contended  that 
because  of  the  alleged  combination, 
they  were  prevented  from  obtaining 
first  run  pictures,  and  forced  to  sell 
the  theater,  with  resultant  actual  and 
exemplary  damages,  they  claimed 
totaled  $450,000,  the  amount  sued  for. 

In  his  testimony,  Charninsky  read 
a  letter  alleged  written  by  Harold  B. 
Franklin,  then  with  Publix,  asking 
that  Stinnett  and  Charninsky  refrain 
from  booking  Pantages  vaudeville  in- 
to the  Capitol,  pointing  out  that  it 
would  bring  about  a  ruthless,  destruc- 
tive competitive  situation,  as  Dallas 
is  not  large  enough  to  support  two 
vaudeville  houses,  and  stating  his  in- 
(Continued    on   Page    3) 


STANLEY  CUTS  DIVIDEND 
FROM  $4  TO  $3  A  YEAR 


Philadelphia — Resignation  of 
Al  Boyd,  veteran  film  buyer  of 
Stanley,  is  understood  to  have 
been  accepted  at  yesterday's 
meeting  of  directors.  Boyd  was 
replaced  on  the  directorate. 


Philadelphia— Stanley  Co.  of  Amer- 
ica reduced  its  annual  dividend  rate 
from  $4  to  $3  Friday  when  the  board 
of  directors  declared  a  quarterly  divi- 
dend of  75  cents  per  share  instead  of 
the  usual  $1.  Four  new  directors, 
all  of  them  representing  potential  mil- 
lions in  new  capital  have  been  added 
to  the  board.  They  are  E.  C.  Jame- 
son, president  of  the  Globe  and  Rut- 
(Continued    on   Page    3) 


THE 


-<^^ 


DAILY 


Sunday,  February  26,  l|l 


Vol  XLIII  No.  47  Sunday,  Feb.  26, 1928   Price  25  Cents 


JOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Polk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
SIO.OO  onje  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filraday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W.  Frednian,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Liciitbildbuehne,    Friedrichstrasse,    225. 


M-G-M's  Foreign  M'g'rs 
Now  En  Route  Home 

A  majority  of  M-G-M's  foreign 
sales  managers  who  have  been  attend- 
ing a  sales  conference  in  New  York 
left  for  their  respective  territories  on 
the  S.   S.   Paris   Friday  night. 

Included  in  the  group  were  Allen 
Byre,  of  Paris;  J.  C.  Squier  with 
M-G-M  in  England;  F.  L.  D.  Streng 
holt,  Amsterdam  unit;  J.  J.  Letsch  of 
Brussels;  Tage  Nielsen,  Copenhagen; 
F.  Curioni,  Rome;  David  Liews,  Lis- 
bon; Raoul  Le  Mat,  Stockholm,  ana 
H.  Gunderloch,  Paris. 

Several  of  this  group  met  at  the 
Astor  Friday  for  a  final  luncheon. 
Those  still  in  town  will  leave  within 
the  next  week.  David  Lake,  of  Syd- 
ney will  visit  the  studios  first  and 
then  sail  from  San  Francisco,  P.  N. 
Brinch  of  Berlin  sails  next  Friday 
while  Benjamin  Fineberg  of  Rio  de 
Janiero  is  scheduled  to  leave  in  a  few 
days. 

German  Budget  Increased 
to  Aid  Phoebus  Firm 

Berlin  (By  Cable)- — Decision  has 
been  reached  by  the  Reichstag  bud- 
get committee  to  add  10,000,000 
marks  to  the  supplementary  budget 
bill  so  that  the  government's  promise 
of  aid  to  Phoebus  could  be  met.  Dis- 
closures recently  made  that  Phoebus 
had  received  large  sums  from  the 
Reichswehr's  secret  funds  resulted 
in  a  government  investigation  and 
upheaval  in  the   German  industry. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

SpecialiBts  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


INDEX 


PAGE 

SPACE   GRABBERS,   an  Editorial   by   Maurice    Kann    1 

FINANCIAL    3 

FOREIGN  MARKETS,   by  James  P.    Cunningham    4 

PRESENTATIONS  -    oy  Jack   Narrower    5 

REVIEWS   OF   THE  NEWEST  RELEASES    6-7 

NEWSPAPER    OPINIONS    7 

THEATER  EQUIPMENT  AND  MANAGEMENT,   by   Charles  F.   Hynes..%9 

THE  STAMP  OF  APPROVAL,  A  New  Feature   8 

HOLLYWOOD   HAPPENINGS,   Coast  News   by   Telegraph    10-11 

"A   LITTLE  FROM  LOTS,"  by  Ralph   Wilk    11 

THE   WEEK'S   HEADLINES,   Resume   of  the  News    12 

AND  THAT'S  THAT,  by  Phil  M.  Daly   12 


REVIEWS. 


PAGE 

CONEY  ISLAND    6 

THE   CROWD    6 

FASHION  MADNESS    6 

GIRL   IN   EVERY   PORT 6 

LOVE  AND  LEARN 7 


PAGE 

RED  RIDERS  OF  CANADA 6 

SHEPHERD   OF   THE  HILLS...   6 

STREETS  OF  SHANGHAI 6 

TRIAL  OF  DONALD   WESTHOF  7 
WOMAN    TEMPTED    6 


SHORT  SUBJECTS 7 


Reichenbach  Joins  "U"; 
Sp'c'l  Department  Formed 

{Continued  from  Page  1) 
versal  permits  him  to  retain  several 
which  are  not  conflicting.  Al  Fein- 
man,  who  has  been  associated  with 
Reichenbach  for  the  last  two  years, 
moves  up  with  Mr.  Reichenbach  as 
the  latter's  assistant. 


Nelson  &  Simpson  Add  Two 

Wellington,  Tex. — The  Rialto  and 
Weltex  have  been  purchased  from 
Henry  Cocke  by  Nelson  &  Simpson. 
The  latter  have  seven  houses  in  their 
chain. 


FBO  to  Distribute 

New  Tom  Mix  Ser 

(Continued   from   Page   1)        i, 
ten-week's    tour   by    Mix   of  tht  IW'' 
pheum  circuit.  Headquarters  wil^ 
Buenos  Aires.     Gene  Ford  will 
the  series. 

Kennedy  states  that  his  con 
outbid  three  distributors  who 
been  negotiating  for  Mix's  sc 
since  completion  of  the  star's 
tract  with  Fox. 


FBO  Sales  Meetings 

Joseph  L  Schnitzer  will  pr 
at  two  FBO  sales  meetings, 
first  will  be  held  at  the  Stinton 
tel,  Cincinnati,  Saturday  and  the 
ond  at  the  Stevens,  Chicago,  Su 
Branch  managers  from  adjoinin; 
ritory  will  be  brought  in.  Lee 
cus,  sales  manager  will  condnc: 
conferences  with   Schnitzer. 

3,500-Seat  Publix  Hous 
at  Toledo  Ready  by  Xi 

Toledo,   O.  —  Christmas,  idfc't' 
date  set  for  completion  of  the  P^ 
seat  house  being  built  by  Publi 
Huron  and  Adams  St. 


BROOK 


THE   NAME   YOU  GO  BY 
WHEN    YOU   GO  TO  BUY 


COSTUME 


bt  II 


m 


'^37    BWAY.  N.y  TEL 5580 Hjfc-H 
ALSO  J5.0OO   C0S1VMES  TO  HVtT^T^     ~ 


Oriental,    Portland,    Hits 

Portland,  Ore. — The  new  Oriental 
is  proving  to  be  a  strong  factor  in 
local  business,  and  is  cutting  into 
competing  houses  of  the  East  Side 
zone.  The  Empire  on  Grand  Ave. 
has  been  closed  by  S.  I.  Siciala  in- 
definitely, who  admits  the  Oriental 
cut  deeply  into  his  business. 


EXHIBITORS  USE  IT 
EVERY  DAY 


1000  Pages 
Cloth   Bound 


iim 


H'P'H  j^ 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant     3040 


FREE 


TO 


Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


A     GUIDING    SIGN! 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood,  California. 

When  on  your  next  trip  to  Southern  California,  make 
this  famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 


The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


i 


February  26,  1928 


DAILY 


nount  Loses 
Conspiracy  Suit 


01 


'ontinued  from  Page    1) 


f  withdrawing  Loew  vaude- 
1  the  Melba. 

apitol  has  been  receiving  a 
First  National  product,  but 
tages  vaudeville  was  booked, 
laimed  Franklin  refused  to 
lit  the  next  season  on  First 
or  any  other  preferred  prod- 
rought  back  Loew  vaudeville 
withdrawal.  On  a  visit  to 
Charninsky  stated  he  was 
be  would  be  deprived  of  all 
tn. 

lobHtzelle  showed  corres- 
and  wires  offering  splits  and 
that  the  pictures  concerned 
1  in  the  town  but  not  avail- 

f<   the   Capitol. 

fense  did  not  offer  any  wit- 
it  pleaded  that  the  suit  was 

jh    )y  a  partnership,  whereas  if 
been  any  injury  it  was  to 
ration,  and  the  partners  had 
1   for   their    stock.      Appeal 
cen  on  this  point  and  alleged 


li    ble    evidence    introduced    at 


ditional   Fox  Listing 

ew  York  Stock  Exchange 
ted  to  trading  an  additional 
358,607  shares  of  Fox  Film 
jar  class  A  common  stock. 


Financial 


High 

;eat 

s    36.. 103 

atz 

n.    Ind.    IS'/i 

i 22'^ 

idak    ..166 

: i29H 

■isp 

at.  pfd 

.    "A".   80 
...      IVs 
3.   "A"  19^ 

Proj 

s    46.. 10054 
[nc.    ..    60Ji 
..    rts..    12 
41WW.106J4 
ulx-war.lOl 


ph. 

ra. 
da 
do 

ar. 

the 

Jo    • 
do 

xy 


pfd. 
Cap..     7 'A 
r.  pfd.    ... 
-L     ...116 

fd 

IS    47 

•.5J4s51 


Low 

163" 


18/8 

22/8 

165H 

129^8 


79^ 

1 

197/i 

99J^ 
59^ 

nyi 
106M 
100/8 


Close      Sales 

39 
103 

7354 
63 
18!4 
221/2 
166 
129H 

4  

106  

7954     4,500 

Ws      7,000 

19Ji         100 

8  

99%    11,000 


1,000 


200 

700 

800 

10 


IIS-^ 


i  37.. 
V    .. 

lits     . 
'1.    . . . 
Bros. 
Co.     . 

ior  . . 
ux  . . 
\rt.     . 


lo    1 


niv. 
lo   1 
irne 
do 
do 

Pri 

tnd 
!rb 

er  1 

ked 

ick 

:  B^ 
<oarc 
txcl 


I.    .. 
Pict. 


3 
J2->i 

24" 
26 
6 
38 

Si'A 
1/2 

14'" 
80 
2 
80 


2Vs 
\2Vz 

27'" 

28H 

7J4 

40 
48'^ 
3 

is" 

85 
85" 


60 

11^^ 
106M 
101 

26  J4 
7 

99/ 
115M 
121M 

98/ 
101J4 

27/8 
12/ 

6254 


50/ 


2,500 

700 

1,000 

5,000 

'266 

5',966 


700 
400 


23 


100 

98         99Ji         170 

Bros.    .    17 

J6/     16/     1,200 

K"    ...   26 

255^     26         1,000 

'2  528...  104 

103/   104       12,000 

5   Quoted. 

irket. 

irket. 

Counter  Transactions   (Bid  and 

xhange. 

ban  &  Katz  is  listed  on  the  Chi- 
Skouras  Bros,  on  the  St.  Louis 
ige  and   Stanley   in   Philadelphia. 


Space  Grabbers 


(.Continued   from   Page    1) 

in  the  battles  of  tomorrow,  this  agency  for  the  moulding  of  public 
opinion  will  have  its  say  either  for  or  against  motion  pictures, 
dependent  entirely  upon  how  the  industry  keeps  faith. 


*'The  Crowd 


ft 


King  Vidor's  new  picture  will  click-  An  average  story  of 
average  people — just  two  out  of  the  mob — but  the  director  has 
demonstrated  a  sincerity  and  humanness  in  its  handling  that  mark 
the  result  as  something  well  above  the  ordinary.  There  isn't  an 
unnatural  situation  in  the  film.  In  the  event  you  don't  realize 
it,  this  is  handing  "The  Crowd"  a  big  league  compliment,  es- 
pecially in  this  day  when  cheesy  situations,  artificial  drama  and 
moviesque  fiU-um  are  scampering  after  each  other  for  first  honors 
in  the  production  roster. 

By  way  of  innovation,  Metro  now  switches  the  picture  from 
the  Capitol  where  it  has  been  playing  at  "pop"  prices  to  the  Astor 
theater  at  $2  top.    New  idea  and  one  worthy  of  watching. 

KANN 


New  Contract 

Effective  May  1st 

(Continued   from   Page    1) 

in  June,  after  the  contract  becomes 
operative. 

The  new  contract,  made  public  Fri- 
day by  R.  F.  Woodhull  and  R.  H. 
Cochrane,  chairmen  respectively  of 
the  unaffiliated  exhibitor  and  distribu- 
tor groups,  embodies  the  distributor 
concessions  made  at  the  trade  con- 
ference, concerning  block  booking  and 
other  changes  made.  These  provide 
that: 

An  exhibitor  may  cancel  ten  per 
cent  of  any  block  on  payment  of  50 
per  cent  of  the  rental  of  pictures  can- 
celled. 

No  short  subjects  shall  be  included 
in  any  block  of  features. 

Protection  will  begin  on  the  last 
instead   of   the    first   day   of    run. 

Distributors  must  provide  prints 
"suitable   for  exhibition." 

Exhibitors  are  reheved  from  play- 
ing pictures  not  "generally  released" 
during  the  life  of  the  contract,  unless 
the  exhibitor  gives  written  notice  of 
his  desire  to  play  the  pictures,  which 
then  must  be  supplied  within  two 
years  or  the   contract  cancelled. 

Protection  is  established  during  the 
life  of  the  contract  over  any  new  the- 
aters built  in  the  zone  for  which  the 
pictures  are  bought. 

Only  two  pictures  may  be  with- 
drawn from  the  block  for  roadshow- 
ing. 

Salesmen  are  subject  to  discharge 
for  violation  of  the  code  of  ethics. 

An  exhibitor  may  hold  the  exchange 
liable  for  missouts  caused  by  another 
exhibitor,  who,  in  turn,  is  liable  to 
the  distributor  for  the  damage  in- 
volved. 

The  exhibitor  is  relieved  of  liability 
on  prints  damaged  in  transit- 
Film  damaged  or  destroyed  is  to 
be  paid  for  at  actual  replacement  cost, 
instead  of  the  aribtrary  figure  of  four 
cents    per    foot. 

The  exhibitor  shall  not  be  required 
to  play  any  picture,  substitutions  to 
which  have  been  made  so  that  it  docs 
not  correspond  to  the  identifying  de- 
scription,   as    concerns    star,    director. 


Committee  Praised 

Praise  for  the  "fine  work"  ot 
the  contract  committee  was  ex- 
pressed Friday  by  R.  H. 
Cochrane  and  R.  F.  Woodhull, 
chairmen  respectively  of  the  dis- 
tributor and  unaffiliated  exhibi' 
tor  groups,  in  making  public  the 
text  of  the  new  standard  con- 
tract. Members  of  the  com- 
mittee, they  said,  "gave  unstint- 
ingly  of  their  time  at  a  great 
sacrifice  of  their  personal  in- 
terests to  do  a  constructive 
piece  of  work  for  the  motion 
picture  industry  at  large." 


or  specified  story  or  play,  although 
distributors  retain  right  to  change 
titles  and  make  alterations,  changes  in 
or  adaptations  of  the  book  or  play 
specified. 

The  exhibitor  must  not  cut  pictures, 
except  newsreels,  without  written  or 
telegraphic  approval  of  the  distribu- 
tor, and  must  adhere  in  advertising  to 
the  form  of  announcement  contained 
in  the  distributor's  advertising  matter. 

Distributors  are  fined  an  additional 
ten  per  cent  of  the  award,  for  every 
month  which  elapses  following  their 
failure  to  comply  with  the  award.  This 
is  the  only  change  in  arbitration  rules. 

Exhibitors  are  relieved  at  the  dis- 
cretion of  the  arbitration  board  from 
playing  pictures  religiously  racially 
offensive. 


Stanley  Guts  Dividend 
From  $4  to  $3  A  Year 

(.Continued  from   Page    1) 

gers  Insurance  Co.,  L.  J.  Rosenwald, 
vice  president  of  Sears-Roebuck; 
Louis  J.  Kolb,  Philadelphia  capital- 
ist and  Mrs.  Jules  E.  Mastbaum, 
widow  of  the  late  president.  They 
replace  Frank  W.  Buhler,  general 
manager  of  the  company;  Lewis  Sab- 
losky,  Alfred  W.  Fleischer  and  Mor- 
ris Wolf. 

Simon  H.  Fabian,  son  of  Jacob 
Fabian  w'ho  is  one  of  the  big  stock 
holders  in  the  Stanley  organization 
was  elected  a  director  and  vice-presi- 
dent, replacing  A.  R.  Boyd. 

In  connection  with  the  reduction 
of  the  dividend  rate.  President  Irving 
D.  Rossheim,  said:  "The  directors  de- 
clared a  quarterly  dividend  of  75  cents 
per  share  in  place  of  the  dividend  of 
$1  per  share  paid  during  the  latter 
part  of  last  year.  It  is  believed  that 
this  return  to  the  policy  of  endeavor- 
ing to  accumulate  a  substantial  sur- 
plus from  each  year's  earnings  will 
recommend  itself  to  the  stockholders 
as  a  prudent  and  conservative  move." 

Morris  Wolf,  prominent  in  the  busi- 
ness life  of  the  city,  a  member  of  one 
of  its  best  known  law  firms  and  son 
of  a  millionaire  family,  continues  as 
secretary.  It  was  reported  Thursday 
that  Stanley  might  pass  the  dividend 
this  quarter. 


Censors  Pass  "Ivan" 

The  M.P.  Commission  (censors)  of 
New  York  on  J'riday  passed  "Ivan, 
the  Terrible",  a  Russian  picture  "with 
few  cuts",  according  to  Sovkino  who 
will  handle  sales  here.  The  picture 
opens  at  the  Cameo,  New  York  in  a 
few  weeks. 


Plan  Hoboken  Theater 
Hoboken,  N.  J. — With  plans  for  a 
house  to  be  built  by  the  Jersey  City 
Theater    Co.,    the    Boulevard    Plaza 
zone  is  to  get  its  fourth  theater. 


Arvid  Gilstrom  to  Europe 

After  directing  ten  of  this  season's 
36  Christie  comedies,  Arvid  Gilstrom 
has  completed  his  year's  work  for 
Christie  and  goes  to  Europe  for  a 
vacation  of  two  months.  He  sailed 
from  New  York  Friday. 


Open  Third  in  Chain 
Rutherford,  N.  J.— Bradder  &  Pol- 
lack of  Newark  have  opened  the  new 
Ritz,    Ridge    Road,    Lyndhurst,   third 
theater  in  their  chain.     It  seats  1,600. 


Now  in  preparation  for  ssason  1928-1929 

"GYPSY  LOVE" 

by  Ivor  Buckani 

All  Rights  Protected 
FILM 


LUMAS 

Sam  Sax,   Pres. 
1650  Broadway 


CORPORATION 

Budd  Rogers,  Vice  Pre*. 
New  York  City 


DAILY 


Sunday,  February  26,  H|l^ 


RAPID    STRIDES    ARE    BEING 

UADE       IN       THE       FOREIGN 

FIELD.        KEEP      POSTED 

THROUGH  "FOREIGN 

MARKETS" 


Foreign  Markets 


NEWS    FLASHES    FROM   FIIM 

CENTERS      ALL      OVER     THB 

GLOBE:     MELBOURNE, 

LONDON,   BERLIN, 

PARLS 


r 


By  JAMES  P.   CUNNINGHAM 


QUOTA  ACT  TO  BE 
GIVEN  EAIR  TRIAL 


Continuing     its     discussion 
of  the  British  quota  bill,  the 
fourth  installment   of  an  ar- 
ticle on  the  industry  in  Eng- 
land, prepared  by   the  M.  P. 
Section  of  the  Dept.  of  Com- 
merce, from,  a  report  by  As- 
sistant   Trade    Comnnissianer 
C.  Grant  Isaacs,  in  London, 
follows : 
It     will     be     sometime     before     the     actual 
effects  of  the  Films  Act  will  be  experienced. 
Although    the    act    is    to    be    enforced    as    of 
Jan.    1,    1928,    the    principal    clauses    are    not 
effective   until   later.      The  clause   for   renters 
imposing    a    quota    of    7}4    per    cent    is    not 
effective    until    April    1,    1928,       Also,    exhibi- 
tors   are    not    required    to    comply    with    the 
quota    clause    effecting    exhibitors    until    Oct. 
1,    1928,    when    five    per    cent    of    the    exhibi- 
tions  must   be   British   films.      Now   that   the 
Films    Act    has    become    a    law    all    sections 
of    the    trade    appear    determined    to    give    the 
measure  a   fair   trial.      Some   form  of  protec- 
tion  for    the    British    film   trade   geems   inevit- 
able.   American    companies    operating    in    this 
market  appear  to  be  of  the  opinion  that  the 
Films  Act    will   cause   no   immediate   disturb- 
ance to  the  trade. 

The  requirements  of*  the  Films  Act  are 
far  more  elastic  than  when  the  bill  was 
first  read  in  the  House  of  Commons,  and 
under  its  present  regulations  American  and 
foreign  companies  are  given  considerable  lati- 
tude in  participating  in  British  film  produc- 
tions from  both  a  financial  and  artistic 
point    of    view. 

American  productions  account  by  far  for 
the  major  portion  of  the  films  exhibited 
in  Great  Britain.  It  is  estimated  that  fully 
80  to  90  per  cent  of  the  films  exhibited 
in  Great  Britain  during  the  year  were  pro- 
duced in  the  United  States.  Distribution 
of  films  in  this  territory  might  be  divided 
into  three  classes.  Approximately  50  per 
cent  of  the  films  exhibited  are  distributed 
by  American  companies  or,  that  is,  the 
direct  representatives  or  distributors  of  Amer- 
( Continued   o«   Page    11) 


Two  German  Units  Bankrupt 
Berlin — Candor   Film  Co.  and  Tri 
anon  Film  Co.  are  bankrupt.     Credi 
tors  of  the  latter  are  asked  to  allow 
a     moratorium     to     regulate     debts. 
Assets  are  uncertain. 


Exhibitors  Backing  New  Unit 
Sj'dney — Headed  by  L.  R.  Oswald 
Sealy,  of  the  Piccadilly,  several  Syd- 
ney exhibitors  have  formed  a  com- 
pany to  distribute  European  films  in 
Australia.  Capital  of  50,000  is 
listed  by  the  unit,  which  will  be  in 
charge  of  Hans  Vajda. 


1  Exchange  to  Every  27  Theaters 

Sydney — Australia's  1,215  film  the- 
aters are  served  by  45  exchanges,  one 
for  every  27  houses.  More  are  ex- 
pected to  open  when  the  flood  of  Eng 
lish-made  productions  hit  here  late  in 
1928. 


Melbourne  Musicians  Kick 
Melbourne — Members  of  the  musi- 
cians'   union    serving    theaters,    have 
filed  a  protest  against  the  importation 
of  hundreds  of  Italian  musicians. 


Byre  Collects 

Allen  Byre,  M-G-M  sales 
manager  in  Paris,  has  collected 
on  a  wager  made  last  Spring, 
with  Adolphe  Osso,  Para- 
mout  sales  representative  in 
France,  on  total  sales  for  Metro 
and  Paramount  in  France  dur- 
ing 1927. 

The  bet  was  made  last  April.  Osso 
told  Byre  that  his  company  was  sure 
of  a  50  per  cent  margin  over  M-G-M 
during  the  current  sales  year— offer- 
ing to  back  up  the  statement  with 
a  substantial  roll  of  bills.  Arthur 
Loew,  visiting  the  French  office  at 
the  time,  said:  "Let's  put  it  in  writ- 
ing." 

Yesterday,  Byre,  now  attending  M- 
G-M  sales  congress  in  New  York,  got 
a  wrire  from  Paris:  "Osso  pays." 
Final  tabulations  showed,  according 
to  Byre,  that  Paramount  beat  Metro 
by  only  one  and  a  half  per  cent,  just 
48^  shy  of  the  specified  mark. 


British  Quota  Advisory 

Committee  Meets 

By  ERNEST   W.   FREDMAN 
Editor   "The   Daily   Film   Renter" 

London — Sir  Frederick  Whyte  is 
chairman  of  the  quota  advisory  com- 
mittee, which  met  for  the  first  time 
to  formulate  plans  for  operation.  Al- 
though the  Films  Act,  which  created 
the  committee,  specifies  that  the  latter 
should  act  only  when  advice  is  needed 
on  the  questions  of  registration  of 
films  shown  before  Oct.  1,  1927,  and 
in  cases  when  the  plea  of  "circumstan- 
ces beyond  control"  is  advanced,  T. 
C.  Elder,  secretary,  points  out  that 
the  new  Board  of  Trade  intends  to 
obtain  the  advice  of  the  committee  in 
general  matters,  especially  on  ques- 
tions where  interpretation  of  the  act 
is  not  clear. 


New  Era,  which  launched  a  finan- 
cial issue  for  expansion,  has  five  fea- 
tures planned  for  1928. 


An  unknown  company  has  pur- 
chased the  12  houses  owned  by  the 
Yorkshire  company.  New  Century 
Pictures,  Ltd. 


American  print  of  "A  Little  Bit  of 
Fluff"  has  been  shipped  to  M-G-M. 
Syd  Chaplin  and  Betty  Balfour  arc 
starred.  British  International  pro- 
duced. 


Theaters  are  being  erected  through- 
out England  on  a  wholesale  scale  and 
are  being  immediately  gobbled  up  by 
chains. 


Fred  Paul  is  to  produce  a  series  of 
two  reel  "Dr.  Sin  Fang"  detective 
stories,  by  Patrick  Heale. 


British   Filmcraft   Prod.,   Ltd.,   has 
been    formed    to   produce.      A    stock 
issue     has     been     launched.       Head- 
quarters arc  at  85,  London  Wall. 


LIGHTENING  OE  FRENCH 
QUOTA  A  POSSIBILITY 


Paris  (By  Cable) — Acting  on  be- 
half of  the  Hays  organization  Col. 
Edward  G.  Lowry,  is  conferring  with 
French  officials  regarding  the  film 
decree  designed  to  become  effective 
March  1.  in  some  quarters,  possi- 
bility of  setting  aside  of  the  edict  is 
discussed,  these  opinions  pointing  out 
that  Government  decrees  are  not  al- 
ways enforced.  However,  unless 
speedy  action  is  taken,  the  nine-to- 
one  agreement  goes  into  operation  in 
a  few  days. 


The  New  York  Times  reports  that 
efforts  are  under  way  to  secure  a  lib- 
eral interpretation  of  the  French 
quota  law  during  its  first  year.  By 
the  end  of  that  period,  the  entire 
question  of  quotas  and  other  forms 
of  artificial  trade  barriers  will  again 
have  an  airing  at  Geneva.  A  num- 
ber of  nationSj.  including  France, 
England  and  Germany  are  tentatively 
bound  by  the  findings  of  their  rep- 
resentatives who,  at  a  Geneva  con- 
ference, voted  against  the  principle 
of  stimulating  trade  by  restrictive 
measures.  Final  decision  is,  of 
course,  in  the  hands  of  the  respec- 
tive governments. 


Germany  Successful  in 
Banning  Other  Pictures 

London — Germany  objected  with 
success  to  showing  of  "Mare  Nos- 
trum". "The  Four  Horsemen  of  the 
Apocalypse"  also  may  be  withdrawn 
in  England  for  the  same  reason,  it 
is  brought  out  in  the  controversy  rag- 
ing over  banning  of  "Dawn,"  on  pro- 
test  of   the    German   government. 

Osborne  on  Censor  Board 

Sydney — Prof.  W.  A.  Osborne, 
senior  professor  of  Melbourne  "U", 
has  been  appointed  to  the  Common- 
wealth censor  board  until  Minister  of 
Customs  Pratten  and  his  Cabinet  out- 
line the  future  policy  of  censorship  in 
Australia. 


-a^itfi'r'' 


NO  INTE 


i 


Sydney— "If  Will  H.  Hays  h:i 
idea  of  extending  his  activities  tc 
tralia,  he  is — though  he  may  no*. 
ize  it — contemplating  a  step  tha: 
whole  industry  here  will  re< 
states  Gayne  Dexter,  in  the  edi' 
columns  of  "Everyone's,"  in  an 
to  a  report  which  stated  Haj 
considering  appointment  of  a 
missioner  to  watch  film  affairs  in 
Zealand  and  the   Orient. 

Dexter  further  states: 

"It  is  a  tradition  with  us  tfii 
are  independent  people,  refusing 
side  control  and  frequently,  to 
own  detriment,  refusing  outsidt 
vice.  That,  however,  is  entirelj 
own   affair." 


P.C.T.  Issue  for  Expa 

London — Provincial  Cinemato 
Theaters    has    launched    a  $4,3 
71/2    per  cent   stock   issue  to 
new  theaters. 


British  Company  in  U.  3. 

London    —    British      Inst 

Films,   Ltd.,  has   contracted  wl 

unnamed  American  company  tij 

duce  quota  films  for  the  lattei 


Ibolr 
\m. 
liittf 

tskii 


liteii 


Wilcox  with  New  Conqt| 
London^ — -British  &  Dominion 
Corp.  has  been  formed  to  produ 
distribute.  Herbert  Wilcox  si|]j 
three-year  contract  to  head  pi 
tion. 


To  Film  "Revolt  in  Dese 

London  —  Collingsworth  H 
who  is  forming  a  new  producini 
pany,  has  acquired  film  rights  c 
volt  in  the  Desert,"  the  sens 
war  novel  by  T.  E.  Lawrence. 
Wetherell  will  direct.  An  0 
around  $145,000  is  declared  t 
been  made  by  an  American  ft 
rights  to  the  story.  1 


RiCHMOUNT  Pictures  In( 

723  Seventh  Avenue  New  York  City,  N. 

D.  J.  MOUNTAN,  President 

Exclusive  foreign  representatives  for  Ray- 
art  Pictures  Corporation  and  other  leading 
independent    producers    and    distributors.! 

CHPICSOC,  PARIS    Cable  Addrwa:   DEEJAY,  LOND'  i 
Cable  Address:   RICHPIC.  N.  Y. 

Exporting  only  the  Best  in  Motion  Pictures 


Cable  Address 


THE 


Bebruary  26,  1928 


DAILV 


cmANSHIP   ANALYSES   OF 
EENTATIONiS   AT  LEADING 
THEATERS 


Presentations 


A   PRACTICAL   GUIDE  TO   ALL 

EXHIBITORS  IN  BUILDING  UP 

PROGRAMS 


,By  JACK   HARROWER 


Ip 
•i 

ly 


iriC  ATMOSPHERE 
SMATROXY 

atmosphere  got  a  big  play 

ly.     Opening  the  stage  of- 

|a  tableaux  of  "Washington 

"orge,"  done  in  silhouette, 

Olson    impersonating    the 

Icommander.      Then    came 

Jlum,"     in     which     Forbes 

Kentucky    Jubliee    Choir, 

ntation  costume,  were  seen 

outdoor   pulpit.     They   ef- 

ng  "Go  Down  Moses"  and 

)ve,   as   a   preacher,   recited 

ar's  poem,  "Ante  Bellum." 

't    :t  ove.r  big,  largely  because 
too  large  a  house  for  the 

cA  follow  such  a  recitation. 
time  the  Jubilee  singers 
1  a  flight  of  steps,  gazed 
aainted  Lincoln  Memorial 
'Massa's  in  the  Col',  Col' 
This  number  was  a  repeti- 
previous  week,  with  the 
Lincoln    appearing    behind 

ntHscrim. 

in  one  Harold  Van  Duzee 

'A   )ng   My   Souvenirs,"   while 

ig  ras  being  set  for  "The  Old 
trrent  vehicle  for  Frederick 
d  his  four  violinists.  The 
I  studio  interior.  After  the 
d  pleased  with  "Caprice 
'  "Capriciette"  and  "Gav- 
"Old  Master"  fell  asleep 
xy  chorus  appeared  behind 
ostumed    in    ye    old    time 

igBid  offered  an  old-fashioned 

r. 

sh  :  up  the  stage  bill  was  "An 
dding   Festival,"   using   an 

ir    ene    and    all   expected    at- 

ei     effects.      In    this    number 

)3(    ;nsemble,  ballet  corps  and 

tt  entertained,  in  addition  to 
tt,  Nicholas  Daks,  Ruth 
mise    Kars,    Helen    Henry 

a    1  Van  Duzee. 


NIXED  STAGE  BILL 
AT  THE 


aer  at  Paramount 

tage  band  director  makes 
t  the  Paramount  with  John 
iderson's  "Roman  Nights". 
nuel  Baer,  a  former  pupil 
Reisenfeld  at  the  Rialto, 
known  to  Broadway  fans. 


J 


His  Singing  Societies 

1;  (  rman  singling  societies,  the 
I^faser  Maennerchor,  the  Uhl- 
jni  the  Mozart  Verein  and  the 
"sclr  Saengerbund,   have   been 
d    sing  in  four  Loew  theaters 
ion    with    the    showing    of 
:nt  Prince". 


The  annual  Take  A  Chance  Week 
was  given  at  the  Paramount,  and  de- 
veloped nothing  out  of  the  ordinary. 
No  names  or  acts  were  mentioned  on 
the  program,  to  carry  out  the  idea  of 
"Take  A  Chance."  For  instance,  the 
first  number  on  the  stage  program 
was  billed:  "Twelve  Exclamation 
Points  and  a  Couple  of  Dashes."  A 
lot  of  customers  were  playing  cross- 
word puzzle  trying  to  dope  out  the 
program,  and  in  this  way  missed  part 
of  the  festivities  on  the  stage.  Two 
sisters  were  used  to  introduce  the 
turns.  After  their  little  sing-song  in- 
troduction, they  chirped  "We  Thank 
You,"  and  flitted  off  stage.  Seemed 
sappy.  In  order  of  appearance  came 
the  ballet  of  twelve,  a  male  singer, 
a  soprano  with  the  ballet  assisting 
in  flowing  robes,  two  girl  dancers,  and 
male   steppers. 

All  these  numbers  were  ordinary, 
and  then  two  clown  acrobats  appear- 
ed and  put  some  pep  and  laughs  into 
the  proceedings.  They  were  followed 
by  three  comedy  collegians,  whose 
stuff  was  good  and  got  an  encore. 
Also  there  was  a  chap  with  a  zither 
who  kidded  the  stage  band  as  it  ac- 
companied him,  and  his  offering  got 
over  nicely.  The  finale  was  a  wedding 
march,  with  gorgeous  costumes  and 
all  hands  on.  Jesse  Crawford  was  at 
the  console,  and  he  did  a  ballad,  a 
pop  number  and  a  waltz  clog;.  The 
stage  band  contributed  a  special  jazz 
number,  that  had  nothing  particular 
to  recommend  it.  The  entire  bill  was 
ordinary,  with  the  two  comedy  acts 
giving  the  only  pep  to  the  proceedings 
as  far  as  the  stage  stuff  was  con- 
cerned. 


P   / 

Utfaf 
idi 

fiily( 

St 


sxander  Carr  Billed 

r  Carr  is  staging  a  return 
ille    with    engagements    at 

and  Chester  theaters,  first 
lives  of  this  week,  respec- 
tiuman  Character  Studies." 


Gadski  at  Roxy  Concert 

The  seventeenth  of  the  symphonic 
concerts  by  the  Roxy  Symphony  Or- 
chestra to  be  given  at  the  Roxy  on 
Sunday,  will  be  the  most  important 
of  the  series  thus  far,  when  Madame 
Johanna  Gadski  will  appear  as  soloist. 
Additional  emphasis  will  be  placed  on 
the  purely  symphonic  quality  of  the 
program,  Beethoven's  Fifth  Sym- 
phony in  its  entirety  being  offered  for 
the  first  time  to  motion  picture  audi- 
ences.   

Feature   Song   Contest 

By  way  of  a  stage  attraction  the 
Bagdad,  the  Von  Herberg  theater  in 
Seattle,  has  inaugurated  amateur 
song  contests  every  Thursday.  The 
stunt  has  rung  the  bell,  and  is  being 
adopted  rapidly  by  other  theaters  in 
that  section. 


Faruiie  Ward  at  Coliseum 

Fannie  Ward,  who  has  been  enter- 
taining audiences  at  the  Palace,  goes 
to  the  Coliseum  for  a  four-day's  en- 
gagement beginning  March   1st. 


NIFTY  STAGE  SET  AT 
CAPITOL  SCORES  WELL 


As  the  overture  started,  there  was 
presented  a  tableau  flash  of  George 
Washington  seated  on  a  beautiful 
white  horse,  with  the  stars  and  stripes 
waving  above  as  the  curtains  closed. 
Mort  Harris  designed  the  stage 
production,  "Gems,"  which  featured 
the  jewel  motif  in  costume  and  sets. 
Ropes  of  pearls  were  suspended 
across  stage.  A  sectional  curtain 
raised,  revealing  the  legs  of  the  girls 
on  a  raised  platform.  In  turn  the 
curtain  was  manipulated  to  show  the 
girl's  bodies  and  faces.  Very  effective. 
The  finish  was  a  great  flash,  with  the 
girls  in  glittering  costumes  framed  in 
diamonds,  set  high  up  above  the  stage. 
Three  whirling  colored  jewels  were 
lowered,  with  a  girl  in  each.  The 
"Gems"  idea  was  carried  out  effec- 
tively, and  made  a  hit. 

On  the  stage  bill  were  David 
Rubinoff,  the  violinist,  who  was  the 
individual  hit  of  the  show.  Burns 
and  Kissem  did  a  Chink  comedy  turn, 
and  sang  a  parody  on  "The  Song  is 
Ended,"  both  ordinary.  The  Three 
Dennis  Sisters  did  a  piano  and  vocal 
number,  and  later  did  a  harmonizing 
number.  They  scored  light — if  any. 
Walt  Rossner's  "Capitolians"  did 
their  best  bit  in  costumes  of  a  Ger- 
man comedy  band,  featuring  different 
instruments.  Good  all  around  pro- 
gram, with  plenty  of  pop  elements. 


Scenic  Effect  at  Roxy 

S.  L.  Rothafel  again  utihzes  the 
musical  and  dramatic  properties  of 
his  organization  in  an  adaptation  of 
Alexandre  Dumas'  novel,  "The  Three 
Musketeers,"  at  the  Roxy  this  week. 
It  is  called  "The  Gay  Musketeer" 
and  has  been  arranged  in  four  scenes 
with  music  by  Maurice  Baron  and 
lyrics  by  Channon  Collinge.  It  fol- 
lows the  elaborate  musical  and  stage 
proportions  of  the  special  presenta- 
tions given  in  recent  weeks.  The 
cast  of  principals  includes  Henry 
Thompson,  Nicholas  Vasilieff,  Doug- 
las Stanbury,  J.  Parker  Coombs, 
Joseph  Santiago  and  Marie  Sampson. 
The  Roxy  Orchestra,  Ballet  Corps, 
the  Roxyettes  and  the  Chorus  are 
utilized.  A  corps  of  fencers  have  been 
specially  engaged. 

Scott  Sanders  at  Broadway 
Scott  Sanders,  character  comedian, 
appears  at  the  Broadway.    He  is  pre- 
senting his  own   studies. 


xy     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builders 

BARREL  O'  FUN  and 
PACKAGE  PARTY 

Phone  me  at  SPRins  4613 


GOOD  PROLOGUE  FOR 
FEATURE  AT  STRAND 


The  stage  presentation  was  confined 
to  a  prologue  for  the  feature,  "Shep- 
herd of  the  Hills."  Joseph  Plunkett 
originated  a  colorful  number  that  put 
over  nicely  the  story  of  the  picture 
and  set  the  proper  atmosphere.  The 
painted  drop  showed  a  mountain 
scene,  with  a  trial  leading  down  to 
the  stage.  Four  mountaineers  came 
on  and  sang  a  medley  of  old  pop  num- 
bers with  the  sentimental  flaire.  They 
were  billed  as  the  National  Male 
Quartet,  and  were  good.  Then  they 
were  joined  by  Margaret  Schilling, 
who  soloed  as  they  sang  a  special 
number  named  after  the  feature.  A 
scrim  was  lowered  at  the  close,  and 
a  dozen  sheep  filed  across  the  stage 
as  the  twilight  effect  faded  the  stage 
set  into  the  opening  title  of  the  pic- 
ture. Just  enough  to  set  the  atmos- 
phere nicely. 

The  overture  by  the  house  crchcs- 
tra  was  "Symphonette  Spirituelle,"  a 
misleading  monicker,  for  it  turned  out 
to  be  a  nice  piece  of  orchestration 
done  in  the  popular  vein.  An  instal- 
ment of  Prince  William  of  Sweden's 
African  Hunt  was  ,shown  on  the 
screen,  as  well  as  Dave  Fleischer's 
"Inklings". 


Jack  Richmond,  at  Madison 
Madison,  Wis. — The  engagement  of 
Jack  Richmond,  tenor  and  master  of 
ceremonies  at  the  Capitol  which 
opened  recently  has  been  indefinitely 
extended.  Before  coming  to  Madison 
Richmond  was  playing  at  the  Chicago 
theater. 


Standard 

VAUDEVILLE 

for  Motion  PiolSre  Presentation 

The  FALLY  MARKU8 

■  VAUDEVILLE  AGENCY 

Lackawanna  7876 
lft7'9  BROADWAY,    NEW  YORK     CJflMf 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 
1600  Broadway,    New  York  City 

Phone  Penn.  3580 


THE 


'^Hk 


DAILY 


Sunday,  February  aj 


"The  Crowd" 

M-G-M  Length:  8548   jt. 

SCORES  IMPRESSIVELY 
WITH  FINE  DIRECTION,  AND 
INTENSELY  HUMAN  STORY 
THAT  WILL  GET  THE  CROWD 
ANYWHERE.  HAS  UNIVERSAL 
APPEAL. 

Cast. . . .  Eleanor  Boardman  does 
best  work  of  her  career  as  the  wife. 
James  Murray  scores  with  fine  por- 
trayal of  the  shiftless,  lovable  young 
husband.  It's  their  triumph,  and 
others  only  background.  They  are 
Bert  Roach,  Daniel  G.  Tomlinson, 
Del    Henderson,    Lucy   Beaumont. 

Story  and  Production. . .  .Drama  of 
everyday  life  in  New  York  City. 
King  Vidor  takes  an  average  boy 
and  girl,  and  highlights  the  joys  and 
tragedies  that  are  common  to  thou- 
sands of  married  couples.  He  tells 
the  simple  story  without  buncombe, 
exaggeration  or  dramatics.  But  it's 
so  true  to  life  as  countless  thousands 
have  lived  it,  that  it  clutches  the 
heart,  dims  the  eye,  and  plays  on 
every  emotion.  A  man  and  wife 
fighting  the  everyday  battle  for 
existence  against  the  Crowd.  The 
husband  loses  his  job — the  baby  is 
killed — quarrel — separation  —  reunion. 
Bucking  the  Crowd  together  once 
more.  It's  life — realism.  It  grips 
you.  Minor  faults  of  repetition,  un- 
necessary detail,  indecisive  ending.  An 
almost  great  film. 

Direction    ....King    Vidor;    superb 

Author King  Vidor  and 

John    V.   A.   Weaver. 

Scenario    Same 

Photography   Harry  Sharp 


Victor  McLaglen  in 

"A  Girl  in  Every  Port" 

Fox  Length:   5500  ft. 

SURE-FIRE  ENTERTAIN- 

MENT WHICH  CAN'T  FAIL  TO 
HIT  AT  THE  B.  O.  A  COMEDY 
DRAMA  THAT  FOX  CAN  BE 
PROUD   OF. 

Cast.  ..  .Victor  McLaglen  great  as 
the  rough-and-tumble  sailor.  Robert 
Armstrong  splendid  as  his  pal  and 
fighting  partner.  Louise  Brooks  satis- 
factory as  the  girl  who  gyps  McLag- 
len out  of  his  savings.  Others,  all 
in  unimportant  roles,  Sally  Rand, 
William  Demarest,  Francis  MacDon- 
ald,    Natalie    Kingston. 

Story  and  Proluction. ..  .Based  on 
an  original  by  J.  B.  McGuinness.  It's 
a  series  of  episodes,  with  no  particu- 
lar connection,  but  all  overloaded 
with  gags,  good  acting  and  some- 
times touches  of  pathos.  First  class 
titles  packing  comedy  punches  help. 
McLaglen  meets  up  with  Armstrong, 
another  fight-loving  seaman^  and  af- 
ter scrapping  with  and  for  him,  be- 
comes his  pal.  Finally  McLaglen 
falls  for  a  carnival  high-diver  who 
has  a  Coney  Island  past.  But  the 
girl  is  after  Jack  rather  than  Victor. 
Armstrong,  who  "knew  her  when," 
tries  to  tip  off  his  battling  compan- 
ion but  instead  is  suspected  by  Mc- 
Laglen of  being  intimate  with  the 
lady. 

Direction    Howard    Hawks ; 

excellent. 

Story    J.    B.   Guinness 

Scenarist Seton  L  Miller 

Photography L.  W.   O'Connell- 

I.  J.  Berguist;  good. 


"Shepherd  of  the  Hills" 

First  National  Length:  8188  ft. 
TYPICAL  HAROLD  BELL 
WRIGHT  STORY  SHOULD 
DRAG  THE  WRIGHT  FANS  IN 
TO  SEE  HIS  MOST  POPULAR 
NOVEL   SCREENED. 

Cast Alec.  B.  Francis  domi- 
nates picture  as  the  Shepherd  whose 
faith  saves  his  people.  Molly  O'Day 
gets  little  chance  in  stereotyped  part. 
John  Boles  acceptable  as  the  moun- 
tain hero.  Matthew  Bets  a  con- 
vincing heavy.  Others  Romaine 
Fielding,  Otis  Harlan,  Joseph  Ben- 
nett, Maurice  Murphy,  Edythe  Chap- 
man, Carl  Stockdale,  Marion  Doug- 
las, John   Westwood. 

Story    and    Production Drama 

of  the  Ozark  mountains,  from  the 
novel  by  Howard  Bell  Wright. 
Touted  as  the  most  popular  work  of 
the  author,  the  screen  version  car- 
ries all  those  elements  that  appeal 
to  his  following.  It  starts  draggily, 
but  gradually  picks  up  as  the  con- 
flict of  love,  faith  and  hate  get 
working.  There  is  a  drought  in  the 
mountains,  and  the  Shepherd  fights 
ceaselessly  to  keep  his  people  from 
deserting  their  homes  and  sheep 
herds.  He  has  faith  that  rain  will 
come,  but  the  villain  seems  to  have 
all  the  luck  in  his  favor.  Consider- 
able suspense  is  worked  up.  The 
big  fight  is  not  very  convincing.  But 
it  bears  the  Wright  trademark,  and 
has  all  the  heart  interest  that  should 
bring  them  in. 

Direction.  ..  .Albert    Rogell;    good 

Author Harold    Bell    Wright 

Scenario Marion    Jackson 

Photography .....  Sol  PoHto;  good 


H«* 


Claire  Windsor  in 

"Fashion  Madness' 

Columbia  Length:  5E 

DRAGGY,  UNCON  V  I  N  C 
STORY  OF  REFORMING  i 
CIETY    GIRL   IN   THE  N 
WOODS. 

Cast Claire     Windsor 

through  a  part  meant  to  be  d|| 
Reed  Howes  a  good  action! 
but  there's  no  action  in  tq 
Laska  Winter  good  as  haiJI 
Others  Donald  McNamee  tA 
Ham    E.    Tooker.  ^ 

Story  and  Production .... 
naps  the  society  girl  to  whoir 
engaged,  and  takes  her  on  his 
to  his  cabin  in  the  North  Wo 
teach  her  that  there  is  son 
more  in  life  than  gowns  at 
whirl  of  fashion.  Business 
gal  pouting  and  sulking.  But 
tion.  The  daughter  of  the  i 
guide  also  sulks  around  the 
for  she  loves  the  herOj  too. 
accidentally  shot.  The  two  gir 
him  on  a  sled  to  the  doctor 
trading  post.  The  half-bret 
and  the  man  in  the  sled  slip  anj 
over  a  precipice.  The  girl  sal 
her  life  so  her  society  rival  c;' 
him.  This  one  punch  scen>; 
save  a  weak  story  acted  withi 
or   conviction.      Direction  ditti 

Direction Louis   J.  C] 

poor. 

Author Victoria  jj 

Scenario Olga  P; 

Photography J.   0, 

fair. 


'^. 


"Streets  of  Shanghai" 

Tiffany-Stahl  Length:   5300  ft. 

GOOD  OLD  HOKUM  PILED 
ON  THICK  MAKES  ENTER- 
TAINING MELLER,  WITH  MA- 
RINES AND  CHINKS  AND 
GALS  IN  A  MERRY  MIXUP. 

Cast Kenneth    Harlan   as    the 

marine  sergeant  hero  is  there.  Mar- 
garet •  Livingston  as  the  tough  gal 
jazzes  it  up,  and  makes  the  picture 
entertainment.  Pauline  Starke,  the 
heroine,  rates  secondary.  Sojin  a 
colorful  mandarin  villain.  Others 
Eddie  Gribbon,  Jason  Robards,  An- 
na May  Wong,  Mathilde  Comont. 

Story  and  Production ....  Lots  of 
color  highlights  the  reels,  with  a 
gambling  house  in  Shanghai, ,  wild 
American  gals,  and  the  Chink  pro- 
prietor scheming  to  undo  the  hero- 
ine, who  is  in  charge  of  the  mission 
school.  Into  the  plot  enters  the  ma- 
rine sergeant  and  his  buddies.  Some 
good  entertainment  is  cooked  up 
with  Margaret  Livingston  as  the 
wild  gal  trying  her  darndest  to  win 
the  hero  from  his  love  for  the  mis- 
sion leader.  The  last  reel  is  all  hec- 
tic thrills,  with  an  attack  on  the 
mission  school  by  the  bad  Chink  coo- 
lies, with  the  marine  sergeant  and 
his  two  sweethearts  staging  a  great 
defense  till  the  marines  arrive.  Just 
out-and-out  meller,  put  over  with 
pep,  laughs  and  lots  of  thrills. 
Direction ..  Louis  J.  Gasnier;  good 
Author ....  Don  Francis  Natteford 
Scenario. .. Don   Francis  Natteford 

Photography Max    Dupont- 

Earl   Walker;   O.   K. 


Lois  Wilson  in 

"Coney  Island" 

FBO  Length:   6385  ft. 

CATCHES  THE  CARNIVAL 
SPIRIT  OF  CONEY  ISLAND  AD- 
MIRABLY. PUT  OVER  WITH 
SNAP  BY  HAND-PICKED  CAST. 
THE  BOX-OFFICE  BERRIES. 

Cast....  Lois  Wilson  rides  a  win- 
ner with  her  winsome  personality. 
Lucila  Mendez  as  the  "wise  baby" 
steals  everything  but  the  sets.  Eugene 
Strong  convincing.  Rudolph  Cam- 
er-on  and  William  Irving  also  there. 

Story  and  Production.  ..  .Romance 
of  the  hotsy-totsy  carnival  city.  The 
title  is  great  box-office,  and  for  once 
a  title  more  than  fits  the  story.  A 
big  salaam  to  Joseph  Jefferson  O'Neill 
who  wrote  the  story.  Joe  knows  his 
Coney-— and  also  knows  how  to  write 
box-office  into  an  entertaining  story. 
The  villain  is  trying  to  put  the  young 
owner  of  the  Gaint  Coaster  on  his 
own  skids,  as  it  were.  Into  this  idea 
is  woven  the  romance  of  his  ticket 
seller,  and  a  rich  play  boy  and  his 
jazz  baby.  The  latter,  done  by  Lucila 
Mendez,  is  a  delight.  If  the  produc- 
ers have  any  showman  sense,  they'll 
play  Lucila  right  across  the  board. 
She's  a  comer.  Color — action — 
thrills — suspense.  Can't  miss.  Grab 
it.     It's  there. 

Direction    Ralph    Ince;   aces 

Author    .  .Joseph  Jefferson   O'Neill 
Scenario  .  .Joseph  Jefferson  O'Neill 

Photography    J.    O.   Taylor; 

Bob   Martin;   fine. 


Patsy  Ruth   Miller  in 

"Red  Riders  of  Canada" 

FBO  Length:  6419  ft. 

UNINSPIRED  VERSION  OF 
THE  OLD  NORTHWEST 
MOUNTED  STUFF.  LACKS  AC- 
TION AND  THRILLS,  WHICH 
ONLY  OCCUR  IN  WEAK  CLI- 
MAX. 

Cast.  .  .  .Patsy  Ruth  Miller  has  one 
of  those  "walk-through"  parts. 
Charles  Byer  represents  the  North- 
west Mounted  without  a  mount.  He 
uses  a  canoe.  Harry  Woods  as  the 
fur  pirate  is  the  only  one  who  puts 
snap  in  the  fiat  proceeding.  Rex 
Lease  also  good  in  a  small  part. 

Story  and  Production.  . .  .Drama  of 
the  Northwest  Mounted.  It  is  slight- 
ly off  on  the  title,  for  the  riding  is 
done  in  a  canoe  chase.  This  is  a 
draggy  sequence,  as  the  Northwest 
sergeant  trails  the  gal  who  is  being 
taken  by  the  villain  to  his  cabin.  Her 
brother  is  being  held  captive  there, 
and  the  gal  has  freed  the  fur  raider 
from  imprisonment  by  the  Sergeant 
on  condition  that  he  releases  her 
brother.  The  sergeant  follows  the 
clues  the  girl  leaves  along  the  trail. 
It  is  really  remarkable  how  he  un- 
erringly spots  handkerchiefs,  pipes, 
and  a  solitary  footprint  scattered 
carelessly  over  miles  of  trackless  for- 
est. Of  course  the  climax  is  the  fight 
with  the  fur  robber's  gang.  It's  or- 
dinary. 

Direction    Robert    De    Lacy; 

unsatisfactory. 

Author    ..William    Byron    Mowrey 

Scenario   Oliver  Drake 

Photography   Nick  Musuraca 


"The  Woman  Temp^ 

Ay  won  Length:  t\ 

THE  ANSWER  TO  WHYif 
ISH   FILMS  FALL  FLAT. 
TEURISH,  HEAVY,  AND 
LIKE    A    FLAT    TIRE,    lil 
ZERO  MINUS. 

Cast. ..  .Juliette  Compton 
siren  heaves  through  the  rej 
a  longshoreman.  Warwick  \\J 
only  player  with  any  screen  teij 
Nina  Vanna  amateurish.  Oth(l 
colm  Todd  and  Joan  MorgaiU 

Story  and  Production. . .  .Di 
society,  from  the  novel  by  (I 
Cathcart.  Wardour  of  Londil 
have  made  this  when  the  Bril 
their  backs  to  the  wall  and  w| 
perate.  Looks  like  an  old 
judging  by  the  coiffures  and! 
of  the  women  players,  which  al 
lessly  old  fashioned.  Tells  tl| 
of  a  siren  who  drives  good  I 
the  bow-wows  and  to  throwin| 
selves  under  trains.  The 
eternally  draping  herself  oveij 
which  gets  monotonous.  Thl 
is  as  slow  and  draggy  as  al 
ment  speech  on  the  budget.  ^1 
heave  and  throw  themselvesi 
the  sets  tragically  till  it  gr(l 
ribly  depressing.  Sad  endil 
titles  make   it   100  per  cent  J 

Direction Mauricif 

very   poor. 

Author    Countess 

Scenario    Countess 

Photography    Ber j 

amateurish. 


¥'■ 


1 


THE 


ebruary  26,  1928 


zSS^ 


DAILY 


7    - 


'sther  Ralston  in 

ove  and  Learn" 

oit  Length:   5837  ft. 

AFJY      ROMANCE      WITH 

Dl     IMPOSSIBLE    SITUA- 

43.  SLAPSTICK    COMEDY, 

C)M      FARCE.      WHAT 

OU.     ARTIFICIAL  SIT- 

j    GETS  LAUGHS. 

Esther    Ralston's    comedy 

personal  charm  worthy  of 

use.    Lane  Chandler  would 

IS  a  wooden   soldier,   but   a 

IS  a  lead.     Hedda   Hopper 

(lern  mother  type.     Claude 

worthy    husband.       Helen 

jazz  baby. 

and      Production. ..  .Farce. 

lice  runs  so  wild  that  you 

njoy  it  by   taking  tempor- 

oi  your   sanity   and   letting 

-lo    blooey    along    with    the 

id  the   story.     Approaching 

.     festive     don't-give-a-cuss 

iiust  be  conceded   that   you 

el    e  laughs  flow  free  and  care- 

•.     rank    Tuttle    is    past-master 

e  a  of  getting  cleveV  twists  and 

dy  lants  out  of  goofy  story  ma- 

sther   starts   out   to    raise    a 

•     der  to  get  the  minds  of  her 

T  a  separation.     She  lands  in 

.s   free — and   starts   to   save 

udge  from  a  badger  game. 

be  com    farce    stufif    right    here 

le     laughs.       Senseless — but 


\'. 

rec 
the 
i:na 
otc 


)n    ...Frank    Tuttle;    clevei 

Doris    Anderson 

0 Louise  Lang 

raphy    ....  Harry   Fischbeck 


M 


Short  Subjects 


"Ik  Trial  of  Donald 
Westhof" 

Length:  8828   ft. 
EAtY     HANDED     GERMAN 

hat  drags  on  and 
iresome  affair  that 
lttle  merit  for  this 
rk|t. 

.Nobody  who   is   known   to 
:ricji  audiences.     Imre  Raday  as 
stilted  and  unnatural.    Eliza 
a  a  flapper  role  shows  prom- 
Sij  has  personality.     Others  in- 
:  (arin  Ewans,  Oskar  Homalka, 
Tena,    Nicolai    Malikoff. 
and    Production.  ..  .Adapted 
ry   of   same    name    by    Felix 
r.     Here  is  an  average  yarn 
ie    nothing    new    by    way    of 
Further     it     has     been 
n  a  typically  foreign  manner. 
'  "v,  principally  because  of  the 
and     the     direction.        A 
bjnme  aiifair  which  will  not  ap- 
■w  ely    to    American    audiences 
ust|it   is    not   the    sort    of    thing 
at  accustomed  to  see.     A  Ger- 
b(.  reared  in  the  country,  goes 
^'Cr|i,   becomes    involved    with    a 
attempts  to  save  her  from  a 
,il    marriage    and    thinks    he 
niil    murder     in     his     endeavor. 
II  t    trial,  the  confession  by  the 
cujrit  and  the  finish.     Old  ma- 
il. 

•rcjon Fritz    Wendhausen; 

IOC 

uth' Felix  Hollander 


1   s 

an' 

li 

itio !, 
llec 


en; 

hot 

R 


St Fritz  Wendhausen 

rraphy..Kurt    Courant-Gun- 
au;  good. 


"Outdoor  Sketches" — Robert  Bruce 
Educational 

Fine  Scenic 
Type  of  production....!  reel  scenic 
Some  splendid  views  are  presented 
of  the  successful  building  of  a  bridge 
across  the  Cascade  Rapids  of  the  Co- 
lumbia River,  connecting  Oregon  and 
Washington.  Different  stages  are 
presented,  showing  the  men  working 
at  dizzy  heights  on  the  steel  span. 
Bruce  has  built  it  up  like  a  regular 
drama,  till  the  big  climax  is  reached 
as  the  steel  girders  meet  in  the  middle 
of  the  rapids.  By  way  of  contrast, 
twilight  scenes  are  shown  on  a  moun- 
tain lake. 


"Leave  'Em  Laughing" — Hal  Roach 
M-G-M 
Rings  the  Bell 
Type  of  production.  .  .  .2  reel  comedy 
Add  this  to  the  line  of  snappy  com- 
edies Hal  Roach  is  turning  out  right 
now.  Stan  Laurel  and  Oliver  Hardy 
are  the  two  buddies  who  provide  the 
howls.  Stan  has  a  toothache,  and  his 
pal  drags  him  to  a  dentist.  They  both 
accidentally  are  knocked  out  with 
laughing  gas.  When  they  come  to, 
they  jump  in  their  flivver  still  laugh- 
ing, and  continue  their  mirth  which 
is  so  contagious  that  it  has  you  chort- 
ling with  them.  The  knockout  se- 
quence comes  at  the  end  as  they  en- 
counter a  traffic  cop  and  jam  up  traffic 
— still  laughing.  Here  is  a  brand  new 
gag  that  is  worked  up  till  it  pyramids 
one  gurgle  on  top  of  another.  A  real 
funfest.    Clyde  Bruckman  directed. 


"Ringside  Romeos" 
Lake  Comedy — Universal 
Gets  Over 
Type  of  production....!  reel  comedy 
As   the   boy  behind   the  soda  foun- 
tain,   Arthur    Lake    manages    to    get 
over    a    fairly    entertaining    comedy, 
with  the  help  of  the  good  old  stand- 
by,  a   prize    fight.      Arthur   loses    his 
job    when    a    customer    shortchanges 
him.       He    enters    a    boxing    contest, 
licks  his  rival,  collects  the  dough  and 
the  girl.     Director   Friedberger  man- 
ages to  make  it  fairly  peppy  and  gets 
over  a  few  laughs. 


"Visitors  Welcome" — Tuxedo 
Educational 
Good  Gag 
Type  of  production.  .  .  .2  reel  comedy 
A  rather  unusual  idea  is  used  to 
advantage  by  Johnny  Arthur  who  suc- 
ceeds in  making  the  offering  entertain- 
ing and  laughable.  He  takes  a  poor 
old  lady  home  to  live  with  his  wife 
after  he  finds  a  brute  of  a  man  beating 
her  up.  But  after  the  little  old  lady 
gets  the  run  of  Johnny's  home,  she 
makes  herself  such  a  pest  that  he 
realizes  why  the  other  guy  was  beat- 
ing her  up.  The  gagging  is  good,  and 
it  scores  handily  with  some  good 
chuckles.      Harry   Sweet   directed. 


"Watch  George"— Stem  Brothers 
Universal 

Mummy  Mixup 
Type  of  production.  . .  .2  reel  comedy 
Sid  Saylor  is  appointed  a  special 
guard  to  keep  a  mummy  from  being 
stolen  from  the  home  of  his  girl's 
dad.  Two  thieves  break  in  and  dis- 
guise themselves  as  mummies  in  order 
to  scare  poor  Sid,  and  escape  with  the 
valued  treasure.  In  the  general  mix- 
up  of  mummies  that  follows,  the 
comedian  manages  to  make  the  offer- 
ing quite  laughable.  He  eventually 
saves  the  mummy  and  knocks  out  the 
intruders,  thus  winning  the  approval 
of  the  girl's  father.  Nothing  unusual. 
Just  a  fair  number.  Fred  Newfield 
directed. 


"The  County  Fair" 

Aesop's  Fables — Pathe 

Good  Animated 

Type  of  production....!  reel  cartoon 

Farmer  Al  is   assisted   by   Mr.   Cat 

in    getting    his    entry    ready    for    the 

county  fair.    They  feed  the  hen  some 

magic    meal    that    bloats   it    up    to   an 

enormous    size,    and    it    looks    like    a 

walkaway  for   the   blue   ribbon.      But 

things    happen    unexpectedly,   and    all 

hands    have    an    exciting    time    before 

the  event  is  over.     The  reel   has  the 

usual  appeal  of  this  series,  and  proves 

reasonably  diverting. 


"High    Strung" 

Mermaid — Educational 

Good  Gags 

Type  of  production. . .  .2  reel  comedy 

They  manage  to  make  a  just  so-so 
situation  entertaining  by  gagging  it 
with  some  good  comedy  slants.  Jerry 
Drew  carries  the  comedy  burden,  and 
proves  himself  possessed  of  the  goods 
that  bring  screen  laughs.  It  is  all 
about  a  bag  with  jewels  stolen  from  a 
lady  in  a  hotel.  The  comedian  is 
suspected,  and  with  the  hotel  detec- 
tive on  his  trail,  lots  of  fun  develops. 
It  winds  up  with  a  hypnotist  giving  a 
performance,  and  the  comedian  being 
used  as  an  unwilling  subject.  Aver- 
age story,  but  the  comedian's  work 
gets  it  over  nicely. 


"The  Payroll  Roundup" 

Western  Featurette — Universal 

Usual  Stuff 

Type  of  production. .  .  .2  reel  western 

Bob  Curwood  supplies  the  thrills 
in  the  usual  western.  He  is  unjustly 
accused  of  robbing  the  stage  coach, 
and  sets  out  to  prove  that  his  accuser 
is  the  head  of  a  gang  that  actually 
did  the  robbery.  Of  course  there  is 
the  girl,  who  brings  the  sheriff  and 
his  men  in  time  to  cinch  the  victory. 
Bruce  Mitchell  directed  an  ordinary 
western  just   that  way. 


The  Pulse  of  the  Short  Subject  Field 

The  Spring  Short  Subject  Quarterly  of  THE  FILM  DAILY 
will  appear  March  4.  An  entirely  new  batch  of  showmanship  ideas 
on  short  features.  New  trends  in  this  field,  authoritatively  and  com- 
pletely covered. 


"The  Crowd" 
M-G-M 
Capitol 

AMERICAN—*  *  *  We  cannot  vouch  for 
the  film's  box-office  success,  but  we  do  un- 
hesitatingly recommend  it  as'  something  dif- 
ferent and  interesting  in  picture  entertain- 
ment. "The  Crowd"  is  well  thought  out 
and  painstakingly  done.  *  *  *  It  should  find 
its  way  on  the  list  of  the  ten  best  pictures 
of    1928. 

DAILY  MIRROR—*  *  *  is  good.  It  is 
thoroughly  moving  and  affecting,  but  so 
sombre  that  it  leaves  you  depressed.  Even 
the  happy  ending  doesn't  relieve  the  macabre 
quality   which   runs   through   the   story.    •    *    ♦ 

EVENING  GRAPHIC—*  *  *  a  fine  pro- 
gram fihn,  with  clever  touches,  deft  handling 
of  mob  scenes,  excellent  characterization  and 
a  simple  story  well  told  for  the  camera.  *  *  ♦ 
James  Murray  *  »  •  goes  through  these 
reels  like  a  veteran.  *   *  ♦ 

EVENING  JOURNAL—*  •  *  Tremend- 
ous in  Its  simplicity.  Vidor  has  taken  just 
an  idea  and  developed  it  with  such  skill 
and  sensitive  understanding  that  the  pic- 
ture stand?  out  as  one  of  the  few  achieve- 
ments of   the  screen.    •   *    *   James   Murray   * 

*  *    does    a    remarkably    fine    piece    of    acting 

*  *    *    Eleanor    Boardnian   *    *   *    is   excellent. 
EVENING   WiORLD— *   *   *   King   Vidor 

has  brought  to  the  screen  the  humdrum  life 
of  an  average,  struggling  young  man  of  New 
York  and  he  has  treated  his  subject  in 
such  an  artistically  sincere  manner  that  it 
bears  the  stamp  of  that  much-maligned 
word,    masterpiece.    ♦    •    ♦ 

HERALD-TRIBUNE—*  *  *  the  picture 
is  hardly  a  merry  one,  nor  a  tale  filled  with 
melodramatic  e.vcitement.  "The  Crowd"  is 
nevertheless  an  honest  and  rather  successful 
effort  to  present  the  life  and  the  strivings 
of  what  all  of  us  like  to  call,  in  our  superior 
way,  "the  average  man".  It  is  aided,  too, 
by  the  excellent  direction  of  King  Vidor,  by 
two  exceptionally  fine  and  moving  perform- 
ances by  James  Murray  and  Eleanor  Board- 
man  •  »  *  and  by  Joe  Farnham's  sensible 
titles. 

MORNING  TELEGRAPH  —  Eleanor 
Boardman  ♦  *  •  does  her  work  with  con- 
vincing definition.  James  Murray  *  *  * 
adds  verity  to  the  scene.  There  will  be 
more  than  one  kind  of  crowd  wherever  this 
plays. 

POST — *  *  *  It  is  one  of  the  four  or 
five  finest  films'  we  have  ever  seen.  "The 
Crowd"  is  Vidor's  and  John  V.  A.  Weaver's 
stoi-y,  and  between  the  writing  if  it,  Vidor's 
direction  of  it  and  James  Murray's  and 
Eleanor  Boardnian's  fine  and  tender  per- 
formances in  it,  the  distribution  of  laurels  is 
bewildering. 

SUN — •*  *  *  Eleanor  Boardman  and  James 
Murray  appear  to  great  advantage.  *  *  *  it 
is  *   *   *  a   finely  conceived  and   directed  film. 

*  *  *  on  the  whole,  "The  Crowd"  represents 
an  admirable  cinema  realization  of  an  am- 
bitious  attempt. 

TELEGRAM — *  *  *  *  story  unfolds  with 
S'uch  humor  and  charm  and  gentleness  that 
never  for  a  moment  does  the  picture  pall 
or  the  reflection  in  the  mirror  jar.  It  is 
beautifully  acted  *  ♦  «  The  direction  and  the 
photography    are    masterly. 

TIMES — *  *  *  a  substantial  and  worthy 
pictorial  feature.   *   *   * 

*  *  *  admirably  cast.  Eleanor  Boardman 
is  amazingly  appealing  *  *  »  James  Murray 
had  responded  ably  to  Vidor's  imaginative 
direction.    ♦    *    * 

WORLD — *  *  *  a  good,  honest,  entertain- 
ing play,  one  in  which  the  authors  succeed 
to  a  marked  degree  in  setting  down  a  pic- 
torial dairy  of  the  commonplace  home  of  a 
commonplace  young  married  couple  in  New 
York. 


Three  Kentucky  Theaters  Close 

Louisville— The  Lyric,  Beattyville, 
Ky.,  the  Burlington  at  Burlington, 
and  the  Petersburg,  Petersburg,  have 
closed. 


Open    Illinois    Theater 

Rockford,  111.— The  Capitol,  seat- 
ing 1,000,  has  been  opened  by  C.  B. 
Anderson  and  Theodore  Ingrassia. 
Albin   Johnson  is  manager. 


THE 


DAILY 


Sunday,  February  26 


Theater  Equipment  and  Management 


\By  CHARLES  F.  HYNES 


TALKING  SHOP 


A  Duty 


FIRE  is  the  constant  nightmare  of 
the  theater  owner.  Its  potential 
dangers  to  life  and  property  is  an 
ever  present  fear,  so  that  every  possi- 
ble precaution  should  be  taken  to 
guard  against  fire  hazards. 


One  of  the  most  important  precau- 
tion which  can  be  taken  is  installation 
of  the  Sentry  Safety  Control  device. 
Over  1,000  theaters  are  equipped  with 
the  device,  while  orders  for  some  10,- 
000  unit  installations  have  been  re- 
ceived. Exhibitors  should  be  quick 
to  seize  upon  this  device,  which  is 
attachable  to  any  standard  projector 
and  renders  impossible  a  film  fire 
while  the  device  is  in  use.  Every  one 
of  the  nation's  estimated  50,000  pro- 
jection machines  should  be  equipped 
with    this    efficient    device. 


Theaters  of  Philadelphia,  where  the 
company  is  located,  are  nearly  100 
per  cent  equipped.  In  fact,  the  fire 
marshal  has  served  notice  that  no 
theater  can  secure  a  license  in  the 
city,  unless  it  installs  the  Sentry  de- 
vice. 

Your  fears  of  fire  in  the  booth  can 
be  practically  eliminated  through  in- 
stallation of  Sentry  Control.  You 
owe  it  to  your  patrons  and  yourself 
to  thoroughly  investigate  the  merits 
of  the  device. 


Inspecting  your  theater  chairs 
regularly  and  often  will  add  to  the 
cotnfort  of  patrons,  prevent  injuries 
and  generally  build  up  good  will  and 
patronage. 


When  the  patron  is  being  ushered 
to  his  seat,  your  entire  organization 
narrows  down  to  that  one  employe, 
and  your  entire  institution  is  judged 
by  that  single  usher.  That's  where 
proper  training  on  courtesy  tells,  this 
often  spelling  success  or  failure  of 
vour  theater. 


Buffalo  Engineering  Co. 
Distributing  Air  Washers 

Dallas — Distribution  of  the  Carrier 
Air  Washer  for  Texas,  Oklahoma, 
Arkansas  and  Louisiana  is  being  han- 
dled by  the  Buffalo  Engineering  Co., 
incorporated  in  this  state.  George  W. 
Thornton  is  president  of  the  new 
company. 

Buffalo  will  also  distribute  cooling 
and  humidifying  machines  manufac- 
tured by  the  Buffalo  Forge  Co.  of 
Buffalo,  who  are  making  the  Carrier 
washer. 


The  Stamp  of  APPROVAL 

Each  week  THE  FILM  DAILY  will  endeavor  to  have 
inspected  and  approved  one  standard  product  of  equipment 
for  theater  use.  There  are  many  different  kinds  of  lights, 
signs,  projectors,  screens,  chairs,  chair  covers,  aisle  lights, 
sound  producing  devices,  music  stands,  cooling  systems, 
etc.,  which  every  theater  owner  sooner  or  later  must  con- 
sider as  part  of  his  equipment. 

It  is  difficult  for  him  to  immediately  decide  which 
make  is  best  for  his  house.  THE  FILM  DAILY  believes 
that  through  this  column  once  a  week  it  can  give  its  read- 
ers information  that  will  help  them  in  the  purchase  of  this 
equipment.  Production  will  be  investigated  and  analyzed 
and  approved.  This  will  give  the  exhibitor  a  basis  upon 
which  to  start.  These  opinions  will  not  be  one  man  opin- 
ions simply  but  will  be  based  upon  reports  from  leading 
theaters  throughout  the  country  in  which  such  equipment 
is  in  general  use. 


OBTAIN  MANY  ILLUSIONS 
WITH  BRENOGRAPH,  JR. 


A  wide  range  of  moving  and  scenic 
color  effects  projected  by  the  Breno- 
graph  Junior  has  been  prepared  by 
Brenkert  Light  Projection  Co.  The 
Junior  is  adaptable  for  theaters  large 
and    small. 

Atmospheric  theaters  use  the  device 
to  project  a  canopy  of  clouds  mov- 
ing across  a  field  of  stars,  to  complete 
the  illusion  that  pictures  are  being 
viewed  outdoors.  Back  stage,  also 
scenic  effects  of  all  kinds  are  pro- 
jected from  overhead,  or  from  the 
wings  with  a  suitable  back  drop. 

The  motor  driven,  automatically 
operated.  Junior  has  been  designed 
for  these  purposes.  When  equipped 
with  a  short  pedestal  it  occupies  only 
24"  by  30"  high  and  30"  deep.  It 
may  easily  be  concealed  so  as  to  hide 
the  origin  of  the  effects.  It  is  espe- 
cially designed  to  short  range  work 
for  covering  large  areas.  One,  two 
or  four  units  are  used,  depending  on 
the  shape  and  size  of  the  area  to  be 
covered. 


MARR&COLTONNOWOrrER 
ORGAN  CONSOLES  IN  COLOR 


Warsaw,  N.  Y.-^ — New  type  of  finish 
for  organ  consoles  has  been  developed 
during  the  last  year  by  Marr  &  Colton 
Co. 

Finishing  consoles  in  colors  makes 
it  possible  to  have  them  harmonize 
with  the  interior  appointments  so 
there  is  no  jar  or  clashing  of  color 
scheme. 

One  popular  finish  is  the  white  and 
gold.  Consoles  finished  in  this  com- 
bination show  up  beautifully  when 
colored  spot  lights  are  flashed  on 
them  while  the  organist  plays.  An- 
other popular  color  scheme  is  the 
Chinese   red   and   gold. 

Marr  &  Colton  have  many  other 
color  combinations,  some  of  which  are 
the  Burmese  blue,  antique  mahogany. 
Palmetto  green,  Abbot  gray,  oriental 
gold,  Bolero  cream  and  driftwood 
smoke. 


Rufus  A.   Davis  Gets   New  Post 

Charlotte,  N.  C. — Rufus  A.  Davis 
has  become  new  sales  manager  for 
National  Theater  Supply  Co.  in 
North  and  South  Carolina.  W.  P. 
White  succeeds  him  as  Charlotte 
manager. 


A  Correction 

De  Sylva,  Brown  &  Henderson, 
Inc.,  music  publishers  of  745  7th 
Ave.,  New  York,  are  listed  on  page 
758  of  1928  FILM  DAILY  YEAR 
BOOK,  as  a  tax-free  publisher.  The 
organization  is  a  member  of  the 
American  Society  of  Composers, 
Authors  &  Publishers,  which  charges 
a  fee  for  all  compositions. 


Dutton   Transferred   to    Coast 

Omaha — O.  H.  Dutton,  for  three 
years  district  manager  in  this  terri- 
tory for  National  Theater  Supply 
Co.,  has  been  transferred  to  Seattle 
on  a  special  assignment. 


New  D.   M.   Equipment  Firm 

Des  Moines  —  Exhibitors  Service 
and  Sales  Co.,  equipment  concern, 
has  opened  offices  here. 


The   day    of   the   unadorned   nage   in 
Picture  Houses  has  passed. 

LEE  LASH  STUDIOS 

H.  J.  Kuckuck,  Gen'l  Mgr. 
1818-1838  Amsterdam  Ave.,  N.   Y.  C. 

Brad.   4907 
for  desicDs  and  prices  of  SETTINGS. 


MINUSA  NEW  TYPE  SC[ 
CALLED  PUNCTURE-P 


Kansas  City — Minusa  is  m; 
new  type  of  screen,  usin^  ir 
fabric,  so  woven  as  to  make  it 
cally  puncture  proof,  state; 
Greening  of  Great  Western 
Equipment  Co.  Greening's  )| 
cently  was  appointed  distribi 
the  Minusa  screen  in  westei] 
souri   and    Kansas. 

Another    Alinusa    innovatici 
new  steel  frame,  built  of  rolh^ 
CO  steel.     This  is  light  and  c 
and  has  extensions  of  variousi 
attachable     to    its     side     for 
masking  in  and  scenery.     It 
ed    for    fiyifig,    there    being 
truding  lag  screws,  bolts  or 
parts  of  any  kind.     This  prev^ 
fouling     of     the     scenery    wl 
screen  is  being  raised  or  lo^ 

No    tacking    is    necessary,! 
screen     is     clamped     to     thi 
through  use  of  brass  bolts  a| 
The  screen  can  be  stretched 
wrinkles    removed    by    a    fej 
turns     of     the     brass     wing 
screws.      The    frame,    which 
able   for  any   size   screen,   ca| 
sembled   in    one   hour. 


912  Theaters  of  U. 
Now  Use  Ad-Mat  i) 

Nine  hundred  and  twelvd 
of  the  nation  now  use  Thd 
Mat  Service,  state  Nat  Ltl 
William  Slater,  New  York  n| 
tives  of  the  company.  The  c| 
headquarters  is  at  Uniontov 

Mats  are  supplied  on  a  wj 
of  layouts,  which  enable  thel 
to  avail  himself  of  art  worll 
cost. 


Vender  Cuts  Ticket  )i 
Drawer  and  Record  ^ 

A  machine  patented  by 
inventor    cuts    off    tickets 
from    a    reel    and    sold,    cif 
opens  a  cash  drawer  and  t(? 
sales. 


SALE  OF 
THEATRE 
EQUIPMIN 

All  equipment  in  PROCiO 
EAST    58    STREET   'Bl 
TRE   must   be    sold   a 
Theatre  coming  down- 

A|>f  ly  to 

MR.  PILANl 

on  the  premises  by  Ti-1i 


THE 


^ji];bruary  26,  1928 


■:&^ 


DAILV 


^T  IN  CHAMBER 
ORGAN  NECESSITY 


aiee — Designed  to  assure 
ea  erature  for  organ  cham- 
;ha  keeping  the  pipes  in  tune, 
!  h  ilvenheeter,  manufactured 
y  he  Cramblet  Engineering 
K  nail  temperature  variation 
itt  as  six  degrees  will  cause 
pijs  to  go  "off  pitch"  and  a 
iriation  is  accompanied  by 
oring  loss  of  tune  and  per- 
s. 

/■!  stallations  have  dampness 
:,.  id  unless  this  is  overcome, 
de  rioration,  requiring  expen- 
:n:ing   results. 

Ci  be  accomplished  through 

^eiieeter,   an    electric    heating 

W  h  thermostat  control.    The 

ic  is  approved  by  the  Under- 

'    iboratories,   consists   of  an 

'ater  unit,  thermostat  con- 

swfitch    and    wiring    in- 

i  blueprint.     It  is  completely 

idlso  that  it   requires   only   a 

>y    the    house    electrician. 

ieeter    is    eight    inches    in 

md    two    feet    high,    this 

-3    preventing    overheating 

s  of  the  organ,  and  assur- 

cven     temperature.       The 

yiype  construction   produces 

d  circulation     of    heated    air, 

:  1   cold   air    from    the    floor 

^^'irging  heated  air  upwards 

able   velocity. 

age  to  be  used  per  cham- 

Is  upon  outdoor  tempera- 

an    chambers     should     be 

temperature    of   68   to    70 

if  outdoor   temperature   is 

I  to  20  below  zero,  larger 

needed  than  if  the  mini- 

iierature    is     the    freezing 

-.chamber  cannot  be  heated 
from  one  heater  unit,  nor 
rature  properly  controlled 
thermostat.  For  that  rea- 
Evenheeter  units  are  not 
:er  than  1,500  watts,  the 
s  larger  than  2,000  watts, 
requiring  over  2,000  watts 
fe  more  than  one  set  in- 
long  narrow  chambers 
re  a  set  at  either  end.  For 
1,  the  "split"  sets  are  man- 
IdPJ  to  take  care  of  all  of  the 
zes  of  chambers. 


|en  of  Schenectady 
Iters  Out  on  Strike 


:ady,  N.  Y. — Ushers,  door- 

leaners  are  on  strike  at  the 

h  houses  here,  charging  the 

ywith   employing    non-union 

ij  and     cutting     the     scale. 

sympathy    strike    will    be 

other  craftsmen  is   not  yet 


W 


Term  Opening  Date 

is  the  date  set  for  the  open- 
ing term  of  the  M.  P.  The- 
agers  Institute,  135  West 
•Jew  York.  The  first  term, 
ts  third  week,  is  paying 
attention  to  the  workings 
ays  organization,  the  uni- 
tract  and  arbitration. 


Trailers  Build  Business 

"What  every  owner,  manager  and  publicity  man  of  a  theater 
should  know,"  is  contained  in  a  catalogue  just  issued  by  Pat  Garyn, 
sales  manager  of  National  Screen  Service.  In  the  booklet,  which 
is  attractively  done,  Garyn  stresses  the  importance  of  the  trailer  in 
building  patronage  and  fostering  goodwrill  for  the  theater. 

"The  trailer  is  the  most  effective  and  cheapest  medium  for  se- 
curing public  interest  in  your  theater  and  assisting  you  to  build 
goodwill,"  Garyn  writes.  "Use  this  medium  judiciously.  With  each 
change  of  program  let  a  special  trailer  inform  your  patrons  of  some 
feature  of  your  theater,  its  physical  attractiveness  or  coming  enter- 
tainments. Don't  overlook  a  single  thing  that  bears  telling  about, 
and  in  a  surprisingly  small  space  of  time  you  will  find  such  'Trailer 
Talks'  have  not  alone  paid  for  themselves  but  brought  you  added 
patrons  and  dollars." 

The  catalogue  contains  illustrations  of  the  wide  range  of  trailer 
subjects  available,  covering  practically  every  want  of  the  theater. 
Trailers  for  announcing  all  coming  attractions,  are  supplied  by  the 
company  on  a  yearly  contract  basis,  with  the  trailer  shipped  ten 
days  in  advance  of  playdate.  These  have  actual  scenes  from  the 
pictures. 


Transflex  Gelatine  Result 
of  50  Years  of  Research 

Fifty  years  of  research  improving 
the  secret  formulae  is  represented  in 
development  of  Transflex  gelatine, 
marketed  by  the  Central  Import  Co. 
The  Transflex  sheets  are  available 
in  unlimited  quantities  in  all  popular 
current  shades.  The  colors,  produced 
by  German  dyes,  are  guaranteed  un- 
der all  conditions. 


Merrill  Sells  House 

Kirkland,  Wash. — Guy  Merrill  has 
sold  the  Rialto  to  H.  T.  Keinsha- 
gen,  Jr. 


Latchis  Building  One 

Brattleboro,     Vt.— D.  Latchis     & 

Sons   plan   a    theater    at  Claremont, 
work  starting  in  April. 


Stems    Plan   Another    House 

Jackson — Joseph  and  Robert  Stern, 
operators  of  the  Marlow,  Grand, 
Eastern  and  Lyric  at  fronton,  plan 
a  house  opposite  the  Cambrian  Hotel, 
this    city. 


Building  in    Milwaukee 

Milwaukee  —  West  Waters  and 
Grand  Holding  Co.  is  erecting  a 
house  at  West  Water  St.  and  Wis- 
consin Ave. 


Tolan  Opens  House 

Fargo,  N.  D. — The  new  Delchar 
has  been  opened  by  Charles  Tolan  of 
Mayville.     It  seats  350. 


I  If  You  Are  in  the  ■ 


Market   for    Any    Kind    of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US   AND    SAVE 

MONEY 

SEND    FOR   OUR   PRICE   LIST 

IIIILLOd^HByS 

▼▼no  West  32<*St,Ncwybrk.My.^^ 

Phone    Penna.    0330  ,u 

Motion    Picture    Department       I 
U.    S.   and   Canada  Agents  for   Debrie      I 


All  Night  Shows  Is 

New  Seattle  Policy 

Seattle — Joseph  Danz  has  recently 
put  into  effect  an  all  night  policy 
at  his  Embassy,  at  Third  and  Union. 
The  last  vaudeville  girl  revue  goes 
on  at  midnight,  following  which 
there  is  a  complete  new  program  for 
the  night  patrons. 

Danz  has  announced  a  15  year 
lease  on  the  Liberty,  at  First  and 
Pike,  from  the  Liberty  Theater  Co. 
The  entire  rental  is  reported  to  be 
approximately  $700,000.  Danz  opened 
the  house  Wednesday  night  with 
"The  Girl  From  Gay  Paree."  He  will 
cater  to  family  trade  at  popular 
prices  and  will  offer  in  addition  to 
feature  pictures,  a  jazz  band  in  feat- 
ure offerings,  girl  revue  and  vaude- 
ville acts.  The  house  will  open  daily 
at  10  A.  M.  and  run  through  the 
evening  show. 


Businessmen  Back  Theater 

Lewiston,  Me.  —  Businessmen  are 
raising  funds  for  erection  of  a  the- 
ater at  Auburn. 


A  COMPLETE  BOOK 
OF  REFERENCE 


3te 


WlLY<«aa 


YEARBOOIC 

1926. 


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1000  Pages 
Cloth   Bound 

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TO 

Film  Daily 

SUBSCRIBERS 

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EVERYTHING 

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EVERYWHERE 


fKpM4'0-64am<i 

DAiur  TIPS  vnocH  meah  oouabs  (ob  showmen 


"The  Rawhide  Kid" 
(Universal) 

A  couple  of  real  cowboys  from  a 
local  circus  went  through  the  town 
with  a  young  elk  (also  real)  carrying 
a  card  on  either  side  of  the  animal 
bearing  the  words:  "The  Princess, 
To  Nite,  Hoot  Gibson."  The  cow- 
boys were  dressed  in  their  full  regalia 
and  the  elk  was  roped  and  led  in  the 
best  western  movie  tradition. — H.  C. 
Robey,    Princess,    Plain    City,   Ohio. 


"Wife   Savers" 
(Paramount) 

A  full-page  cooperative  broke  the 
Sunday  before  opening  in  addition  to 
the  regular  theater  ad  and  write-ups 
about  the  picture.  Three  days  in  ad- 
vance and  during  run  inside  lobby 
had  an  exhibit  of  ware  of  merchants 
participating  in  the  cooperative  ad. 
Merchants  displayed  a  card  along- 
side of  their  merchandise  similar  to 
"You  can  purchase  these  ultra  fine 
shirts  at  the  Toggery  Shop."  Cards 
reading,  "Wife  Savers"  were  a  part 
of  the  merchandise  display  in  lobby. 
— T.  R.  Earl,  Imperial,  Asheville, 
N.   C. 


Buys  Wenatchee  Theater 

Wenatchee,  Wash. — Charles  Greime 
has  bought  the  interest  of  B.  N.  Bar- 
nett  in  the  Mission,  which  will  be 
operated  by  the  firm  of  Greime  & 
Pasken. 


Localization 


Wherever  the  railroad  runs, 
wherever  a  theatre  stands, 
there,  too.  National  Service 
reaches.  Through  thirty-one 
branches,  strategically  located, 
this  unique  equipment  and  ser- 
vice institution  reaches  the 
most  remote  regions. 

Its  service,  too,  is  unique, 
far-reaching,  and  localized. 
The  prospective  theatre  own- 
er, in  city  or  village,  needs  to 
provide  only  the  walls  and 
roof.  NATIONAL  will  fur- 
nish every  equipment  detail 
from  screen  to  sidewalk. 

Repairs  and  replacements 
too;  none  too  small  to  com- 
mand  courteous   attention. 


NATIONAL  THEATRE 
SUPPLY  CO. 

General  Offices 

624   So.   Michigan  Avenue, 

Chicago,  111. 

Offices  in  All  Principal  Cities 

(3S99A) 


O/^ILY      Sunday,  Feb.  26,  1928 


•iU&f^Lfyji/eMi^. 


U.  A.  Studio  Expansion  Plannec 

Raymond  Griffith  to  Make  Two  Pictures  for  Caddo  Prod. —  Fox  Drops  New  Cowboy  Star  — 
"The    Racket"    is    Bought    as    Meighan    Vehicle — Title   Writers    Form    Own    Organization      ' 


$250,000  TO  BE  SPENT  ON 
IMPROVEMENTS  AT  STODIO 


United  Artists  studio  intends  to 
launch  an  expansion  program  immed- 
iately, following  purchase  of  an  inter- 
est in  the  plant  by  Samuel  Goldwyn, 
who  on  April  1,  will  move  the  Ron- 
ald Colman  and  Vilma  Banky  units 
to  the  studio.  Improvements  contem- 
plated involve  $250,000  and  include  a 
new  executive  building,  new  stages 
and  other  equipment. 

Goldwyn  has  left  for  New  York 
where  he  is  to  arrive  Monday,  sailins? 
Friday  for  Europe,  where  he  will  seek 
a  new  leading  woman  for  Colman 
and  a  leading  man  for  Miss  Banky. 
Several  Hollywood  players  are  de- 
clared under  consideration. 


"U"  Buys   Original 

"Why  Announce  Your  Marriage?" 
an  original  by  Lewis  Allen  Brown 
and  Alan  Crosland  has  been  pur- 
chased by  Universal  to  be  directed 
by  Ernst  Laemmle.  John  Clymer  is 
writing  the  adaptation. 


Sign  My  ma  Hoffman 

Tiffany-Stahl  has  signed  Myrna 
Hoffman  to  a  long  term  contract.  Her 
first  picture  will  be  a  Tiffany  Color 
Classic  which  Hans  Reinhard  will  di- 
rect. 


Titular  Bishops  Club 

Organized  by  Titlers 

Formation  of  the  first  organiza- 
tion of  title  writers,  to  be  known  as 
the  Titular  Bishops,  has  been  com- 
pleted by  a  group  of  title  editors  of 
the  motion  picture  industry. 

Charter  members  of  the  new  or- 
ganization include:  Julian  John- 
ston, production  editor  of  Paramount 
Studio;  Malcolm  Stuart  Boylan, 
production  editor  of  Fox  Films;  Jo- 
seph Farnham,  production  editor  of 
M-G-M;  Randolph  Bartlett,  produc- 
tion editor  for  FBO;  Herman  J. 
Mankiewicz,  Paramount;  George 
Marion,  Jr.,  Paramount;  Ralph 
Spence,  free  lance;  Garrett  Graham, 
free  lance;  and  Walter  Anthony, 
production  editor  for  Universal. 


To  Make  New  "Cohens  and  Kellys" 

Harry  Pollard,  who  directed  "The 
Cohens  and  the  Kellys,"  wants  to 
direct  another  picture  of  the  series, 
upon  completion  of  "Show  Beat." 
Matt  Taylor  now  is  writing  an  adap- 
tation of  "The  Cohens  and  Kellys 
in  Turkey,"  which  Pollard  probably 
will  direct. 


Caddo  Signs  Griffith 

Raymond  Griffith  has  been 
signed  by  Caddo  Prod,  for  two 
pictiu-es. 


"The  Racket"  to  Be  First 
Meighan  Film  for  Caddo 

Caddo  Prod,  has  purchased  Bartlett 
McCormick's  play,  "The  Racket"  for 
Thomas  Meighan's  first  production 
under  the  company  banner. 


FBO  Completes  Another 
Jacqueline  Logan  has  completed 
"Stocks  and  Blondes"  for  FBO  and 
will  take  a  few  weeks'  vacation  be- 
fore starting  on  her  next  picture  for 
Pathe-De  Mille,  with  whom  she  is 
under  contract. 


Cast  for  "Prey" 
Lena    Malina   and    Dorothy    Sebas- 
ian  are  the  first  to  be  cast  for  "Prey," 
which  John   P.   McCarthy  will  direct 
for  M-G-M. 


Stein  to  Direct  Leatrice  Joy 

Paul  Stein  will  direct  Leatrice  Joy's 
next  vehicle  for  De  Mille  from  a  con- 
tinuity by  AHce  D.  G.  Miller. 


Renews  Child   Actress   Contract 

Mary  Ann  Jackson,  child  actress, 
has  signed  a  new  five  year  contract 
with  Hal  Roach.  She  appears  in 
Our   Gang  comedies. 


Hearns  Heads  Ranger  Cast 
Edward  Hearn  heads  cast  of  "Dog 
Justice,"  Ranger  starring  vehicle  in 
production  at  F  B  O  under  direction 
of  Jerome  Storm.  Others  are  Nita 
Marfan,  James  Welsh  and  Al  J. 
Smith. 


Cast  in  "Mission  Bell" 
Bill  Begs,  John  Prince  and  John 
Ford  are  in  "Mission  Bell,"  the  third 
of  the  Tiffany  Color  Classic  series, 
which  Hans  Reinhardt  is  directing. 
Myrna  Hoffman  has  the  lead. 


EXCELLENT  STARTS  ITS 
NEW  SEASON  SCHEDULE 


Production  for  the  new  season  has 
been  launched  by  Excellent  Pic- 
tures, states  Sam  Zierler,  president 
of  the  company.  Zierler  has  estab- 
lished a  definite  policy  of  production 
on  each  feature,  from  the  time  the 
script  is  prepared  until  the  film 
reaches  the  cutting  room,  which  will 
assure  completion  of  each  feature 
without  loss  of  time  or  duplication 
of  studio  effort.  The  system  was 
developed  in  the  production  of  the 
present  season's  schedule  of  18  pic- 
tures, and  according  to  Zierler  has 
resulted    in    substantial    savings. 

A  program  of  19  pictures  is  sched- 
uled for  the  coming  season,  which 
marks  the  second  year  of  activity  for 
Excellent.  The  company's  product 
is  handled  through  independent  ex- 
changes in  key  cities.  Foreign  dis- 
tribution has  been  contracted  for 
with  practically  every  European 
country  outside  of  Germany.  Gau- 
mont  of  London  is  handling  Eng- 
land. Zierler  is  hooking  up  for  ex- 
clusive American  distribution  on 
British  and  German  productions,  his 
latest  acquisition  being  Gaumont's 
"Roses    of    Picardy." 


"Our    Gang"    Comedy    Titled 

"Fair  and  Muddy"  is  the  title  con- 
ferred upon  the  next  "Our  Gang" 
comedy,  just  completed  by  Hal  Roach 
for  the  M-G-M  program.  Charles 
Chize  directed. 


Love  in  Sills'  Film 
Montague  Love  has  been  added  to 
cast   of   Milton   Sills'   "Night    Birds," 
which    Benjamin    Christianson    is    di- 
recting. 


Auto  Mishap  Fatal 
Rudolph  Berquist,  Fox  cameraman, 
died  from  injuries  received  in  an  au- 
tomobile   accident. 


ROY    DEL    RUTH 

DIRECTOR 

RECENT  RELEASES 
"THE  FIRST  AUTO"  "HAM  AND  EGGS" 

VITAPHONE  ALL  STAR  SPECIALS 

•a?  I  WERE   SINGLE"  — Featuring   May   McAvoy,   Conrad    Nagel, 

Andre  Beranger — Myrna  Loy. 

NOW  IN  PRODUCTION 
"POWDER  MY  BACK"-with  Irene  Rich,  Andre  Beranger, 

Carroll  Nye. 

WARNER  BROTHERS  PICTURES,  INC. 


Hi 


'iff!, 


Footlights  Claiming  ] 
Screen  Players  for 

Betty  Blythe  is  one  of  t 
screen  players  to  desert  thi 
temporarily  for  the  footlights  *'' 
Blythe  is  slated  for  a  vaudei 
gagement  in  the  near  future 
stage  has  recently  claimed 
from  the  silver  screen,  amon( 
are  listed  Tom  Mix,  Buck 
Herbert  Rawlinson,  Margar^  Sn 
ingstone,  Larry  Semon,  Ben 
Bert  Lytell,  Lew  Cody,  WiiUa  ^ 
mond,  Charles  Ray,  Mrs.  ^  mJi, 
Reid,  Harry  Carey,  Priscilla  jji.' 
Mitchell  Lewis,  Frank  Mayo 
Hampton,  Grace  Darmond 
Roland,  Walter  Hiers 
Grange. 

Bessie     Love,    as    previOUipiMi 
nounced,    will   desert   the  scr 
20  weeks  when  she  opens  an 
ment  with  the  "Burlesque" 
at    San    Francisco,    on    the 
March.     It  will  be  produced 
lian     Albertson.       Johnny 
who  played  the  lead  with  Mil 
in     Columbia's     screen    vei 
"Burlesque"     called     "The 
Idol,"   is   leaving  for  Englan 
in    the    next   week   or   so,  w : 
has    signed    for   a    20   weeks 
ville  engagement.     It  is  possi 
Walker  may  make  a  picture 
with  an  English  company  be 
return. 


mill 

H 

hi 
y'« 


FRANK  ZUCKIii 

A.  S.  C. 

Cinematograf)h«i 

220  W.  42nd  Street]   «W 

'Phones:  I    Jit 

Wadsworth     5650,     Wisconsla  (    kii 
New  York  City  *"■ 


y. 


K] 


TheUfeofLosAnfl 
Centers  at  the 
Ambassador's 

Famous  I 
CocoanutGif 


Special  Nights  Tues-aiK 
College  Night  Every  iR^ 


THE 


r,  ibruary  26,  1928 


-.%g^ 


DAILY, 


11 


(I A  Little  from  "Lots" 


Bj  RALPH  WIUC 


Hollywood 

INCLAIR  DRAGO,  the 
t  who  is  writing  originals 
es  to  reminisce  about  his 
ilays    in    Toledo.       Harry 

ter  on  the  Bee,  and  his 
.  as  R.  H.  Cochrane,  now 
i.  P.  D.  Cochrane  was 
1  editor  and  Frank  Con- 
oirt   story   writer,   now   in 

was  a  reporter.  Eliza- 
the  actress,  was  assistant 


, ,  of  reminiscenses,  George 

iatters,    Houston   Branch 

■ilarkson   held   a   reunion 

George,   co-author   of 

',   managed    several   Des 

aters   and   also   operated 

s  stock  company,  where 

nrad  Nagle  his  first  op- 

s  an  actor.    Houston  was 

lit  in  Pes  Moines,  while 

I   on  one   of   the   papers 

•0,  Houston  and  B^en  aie 

n  Holly  uood. 


ing  Show:  Leon  d'Usseau 
liamroy  giving  automobile 
)  aireciative  passengers;  Jack 
:tor  McLaglen's  trainer, 
ith  Frank  Joyce;  Jane 
3  reader  at  the  Fox  studio, 
experiences  as  an  actress 


1/  dure  picture  stars,  exccn- 

yni  directors    are    attending 

'  itary  Academy  in  Holly- 

II  include  Jackie  Coogan, 

:/■  and   the   offsprings   of 

anklin,    Earle    Foxc,    Al 

-I-  Ben    Hendricks,    Elmer 

(;|  Al  Green. 


ice     Fleckels     took     a 
V  rkout  t'other  day,  walk- 
iri  his  Hollywood  office 
he  lotel  Ambassador. 


•sing  Show:  Nick  Carter 
Paramount  studio;  John 
viewing  a  picture  in  pan- 
alter  Sheridan,  Joe  Nadel, 
smer  and  Ben  Behrens, 
istemers,    holding    a    re- 


u 


1 

in 
a 
P  5 

-ch 
!  fi 
rd 
)m 


'as 

njc 

a 

'Sti 

:oo 


ollywood    fable — Once 
time  there  was  a  cast- 
ector,   who    said    "I'll 
II  in  mind" — and  did. 
*        *        * 

Sheldon,  one  of  the  edi- 
f  at  the  Paramount  studio, 
t  editing  as  editor  of  the 
Jvocate.    Frank  Tuttle  also 

editorial    work    while    in 


»g  Show:  Adolphe 
buying  eight  magazines 
Hollywood  Boulevard 
d;  Cluyus  Williams,  the 
St,  visiting  the  studios. 


It  pays  to  be  optimistic.  Two  years 
ago,  a  character  actor,  out  of  work 
was  on  the  verge  of  committing 
suicide.  T'other  night,  we  saw  him 
driving  his  new  automobile,  which 
cost  as  much  as  a  small  pistol  fac- 
tory. One  of  the  screen's  newest 
feminine  stars  wanted  to  commit 
s^dcide  last  year,  but  now  agrees  she 
acted  wisely  in  deferring  an  un- 
happy ending  to  her  real  life. 

*  *         * 

Jesse  L.  Lasky,  Jr.,  who 
spent  his  midyear  vacation, 
writing  titles  at  the  Para- 
mount studio,  will  return  to  the 
Coast  in  June,  at  the  end  of 
his   school  year  at   Princeton. 

*  *         * 

A  Hollywood  fable — Once 
upon  a  time  a  cutter  was 
merciful  and  did  not  shorten 
the  footage  of  a  supporting 
player. 

More  Passing  Show:  Gerrit  J. 
Lloyd  and  James  Smith  crossing 
Santa  Monica  Boulevard;  Karl 
Struss  and  George  Folsey,  Jr.,  play- 
ing at  the  Los  Angeles  Tennis  Club. 

*  *        * 

Pola  Negri  was  once  a  Red  Cross 
nurse  in  Russia  her  first  salary  was 
$11  a  week  and  her  real  name  is 
Apollonia  Chalupez.  She  wrote,  di- 
rected, produced  and  acted  in  her 
first  film  effort,  "Love  and  Passion". 

*  *         * 

A  Hollywood  fable — Once 
upon  a  time  four  Hollywood 
motion  picture  men  dined  in  a 
Hollywood  restaurant  and  did 

not  discuss  pictures. 

*  *         * 

Professional  football  games  are 
drawing  much  patronage  from  the 
film  colony.  At  the  Friedman-Wilson 
game,  George  O'Brien,  Emmett 
Flynn,  Laurence  Stallings,  King 
Vidor,  Dudley  Murphy,  Hallam 
Cooley,  F.  Harmon  Weight,  Max 
Larey,  Charles  Lang,  Ben  and  Bill 
Goetz  were  among  the  spectators. 

*  *         * 

Our  good  friend,  Joe  Jeffer- 
son O'Neil,  is  again  enjoying 
whiffs  of  printers  ink.  He  cov- 
ered the  Hickman  murder  trial 
for  the  New  York  Evening 
World. 


Martin  G. 
Cohn 

Supervising  Film  Editor 
TifFany-Stahl  Prods. 


Rex  Lease  Free  Lancing 
After  Leaving  Fox 

Rex  Lease  intends  to  free  lance. 
His  contract  with  Fox,  which  intend- 
ed to  groom  him  as  a  successor  of 
Tom  Mix,  recently  was  terminated 
with  no  reason  for  the  action  stated. 


Nancy  Carroll  Borrowed  by  Fox 

Fox  has  borrowed  Nancy  Carroll 
for  the  feminine  lead  in  Henry  Lehr- 
man's  next  picture,   "Mr.   Romeo." 


Gotham    Casts   Edna    Murphy 

Edna  Murphy  has  been  signed  for 
the  lead  in  "The  Chorus  Kid,"  which 
Howard  Bretherton  is  directing  for 
Gotham. 


Curwood  Role  for  Thelma  Hill 

Thelma  Hill  has  been  signed  as  the 
lead  in  James  Oliver  Curwood's 
"Hearts  of  Men,"  whic'h  James  P. 
Hogan  will  direct  for  Morris  Schlank 
Prod. 


"Dollar   Princess"   for  Janet   Gaynor 

Janet  Gaynor  will  make  "The  Dol- 
lar Princess"  abroad,  it  is  reported. 


Melford    to    Direct    "Lingerie" 

George   Melford   is   to   direct   "Lin- 
gerie" for  Tiffany-Stahl. 


]  Hawks    Casts    Sue    Carol 

Sue  Carol  has  been  signed  for  the 
lead  in  Howard  Hawks'  next  avia- 
tion picture  for   Fox. 


Pidgeon  in  T-S   Film 

Walter  Pidgeon  has  been  cast  op- 
posite Eve  Sothern  in  "Clothes  Make 
the  Woman,"  Tiffany-Stahl  film. 

Francis  in  Columbia  Role 

Alec  B.  Francis  has  been  cast  in 
Columbia's  "Broadway  Daddies," 
which  Fred  Windermere  is  directing. 

Goetz   Remains   at   Studio 

Harry  Goetz,  assistant  treasurer,  is 
to  remain  permanently  at  the  Para- 
mount studio. 


Walsh  Sought  for  "La  Paiva" 

United  Artists  is  seeking  to  bor- 
row Raoul  Wals'h  to  direct  "La 
Paiva." 


Glennon  to  Direct  Le  Baron  Original 

Bert  Glennon   is   to   direct  William 
Le    Baron's   original   for   FBO. 


Sloane    Leaves    Pathe 

Paul     Sloane     has     resigned     from 
Pathe. 


Quota  Act  to  Be 

Given  Fair  Trial 

(.Continued   from   Page   4) 

ican  films  and  about  20  per  cent  is  accounted 
for  by  British  and  other  foreign  films  which 
are  generally  distributed  by  British  renter 
companies'.  Without  access  to  statements 
of  the  box  office  returns,  it  would  be  almost 
impossible  to  definitely  determine  the  value 
of    this    market    for    American    films. 

The  total  box  office  receipts  taken  in 
by  cinemas  throughout  Great  Britain  is  e«ti- 
mated  to  aggregate  approximately  £33,000,- 
000  to  £35,000,000  (about  $175,000,000)  a 
year. 

It  is  estimated  that  the  total  number  of 
features  released  for  exhibition  during  1927 
was  approximately  800.  Of  this  quantity 
there  were  approximately  600  American  fea- 
tures released  in  Great  Britain  during  1927. 
The  major  proportion  of  the  American  film 
trade  is  divided  between  about  eight  well- 
known    American    companies. 

The  total  footage  of  film  submitted  for 
censorship  during  1926  amounted  to  6,288,- 
176  ft.,  embracing  1,718  subjects.  Of  these 
1,384  were  passed  for  universal  exhibition, 
and  334  for  public  exhibition  with  the 
restrictive  "A"  certificate,  while  four  films 
were  entirely  rejected.  In  addition,  18 
films  were  submitted  for  censorship  but 
were  held  in  abeyance  and  no  certificate  will 
be  issued  for  these  unless  certain  drastic 
alterations  are  made  in  the  themes.  The 
"A"  certificate  approves  a  film  only  for 
adult  exhibition.  The  principal  points  en- 
forced by  the  British  censors  are  an  ob- 
servance of  certain  religious  and  political 
customs,  a  proper  presentation  of  British 
military  organizations,  and  a  general  censor- 
ship of  themes  relating  to  social  problems, 
sex,  crime,  and  cruelty.  Considering  the 
quantity  of  films  censored  during  the  first 
eleven  months  of  this  year,  it  would  appear 
that  the  total  footage  will  be  appreciably 
larger  than  during  1926.  For  the  period 
January  to  December,  1927,  inclusive,  6,105,- 
431  ft.  of  film  were  approved  by  the  British 
Board  of  Film  Censors.  This  quantity  em- 
braced 1,637  subjects.  This  indicates  the  quan- 
tity censored  for  the  various  companies.  Al- 
censored  for  the  various  companies.  Al- 
though it  is  an  interesting  comparison,  the 
statement  by  no  means  conclusively  indicates 
a  comparison  of  the  value  of  the  films  cen- 
sored. The  value  of  the  films  would  natural- 
ly depend  upon  the  box  office  value. 


Collier    Starting    First 

William  Collier,  Jr.,  is  starting  his 
starring  vehicle,  as  yet  untitled,  for 
Tiffany-Stahl  within  the  next  few 
days.  At  present  Collier  is  vaca- 
tioning at  Lake  Tahoe  with  Buster 
Keaton. 


Cast    With    Haines 

Del  Henderson  has  been  signed 
for  the  role  of  a  proprietor  of  a  night 
club  in  William  Haines'  starring  pic- 
ture,  "He   Learned  About  Women." 


Mills  Cast  in  "Notices" 

Frank  Mills  has  been  cast  in  "No- 
tices," which  Ralph  Ince  is  directing 
for  FBO. 


JOHN    G.   ADOLFI 

Director 

To  Be  Released 

*^THE  DEVIL^S  SKIPPER'* 

(Belle  Bennett,  Montagu  Love) 

''THE  LITTLE  SNOB'' 

(May  McAvoy,  Alec  Francis,  Robert  Frazer) 
Recent  Release 

''WHAT  HAPPENED  TO  FATHER" 

(Warner  Oland) 


THE 


12 


-.gB^ 


DAILY 


Sunday,  February  26, 


And  That's  That 


By  PHIL  M.  DALY 


IT  was  Scotch  Field  Day  at  the 
A.M.P.A.  luncheon  at  the  Boule- 
vard Cafe  this  week.  The  guests  ^^ 
honor  were  Miss  I.  A.  R.  Wylie, 
author  of  "Four  Sons,"  and  Margaret 
Mann,  who  played  the  part  of  Grand- 
ma Bernle.  They  were  introduced 
by  another  Scotchman,  Joel  Swenson 
from   Stockholm. 


Carmichael   Back   at   Atlanta 

Atlanta — W.  G.  Carmichael  has  re- 
turned as  sales  manager  of  the  United 
Artists  exchange.  He  had  been 
southern  division  sales  head  at  At- 
lanta, and  his  return  is  due  to  re- 
organization of  the  sales  policy.  R. 
S.  Beacham,  booker,  has  been  named 
office   manager. 


Miss  Wylie  was  delighted  and 
surprised  to  find  that  the  Fox  or- 
ganization had  really  used  her 
story  after  buying  it.  On  hearing 
this  astounding  news,  all  the 
assembled  press  agents  realized 
that  Glenn  Allvine  was  slipping 
over  a  clever  bit  of  publicity.  But 
can  he  get  away  with  it?  Imagine 
what  the  newspaper  editors  would 
say  to  that  yam.  No  producer  has 
ever  been  known  to  use  the  story 
of  a  popular  novel  after  buying  the 
screen  rights.  It  sure  is  a  great 
publicity  stunt,  Glenn,  and  if  you 
can  get  away  with  it,  you're  good. 


Margaret  Mann,  also  being  Scotch, 
told  how  she  saved  all  her  tears  for 
one  scene.  She  looked  very  well  fed 
for  a  Scotch  person.  But  look  at  all 
the  free  luncheons  she's  attending 
these  days.  However,  they  fooled  her 
at  this  luncheon.  They  served  Scotch 
pheasant  that  had  been  raised  on 
thistles.  A  good  time  was  had  by  all. 
picking  the  thistles  out  of  their  teeth. 
The  Scotch  spirit  was  contagious. 
Everybody  was  borrowing  cigs,  and 
sticking  extra  rolls  in  their  pockets. 
Yea,  Bo,  the  economy  wave  has  hit 
the  A.M.P.A. 


Sams  Gets  Another 

Winston-Salem,  N.  C.  —  A.  F. 
Sams,  Jr.,  of  the  Auditorium,  Amuzu 
and  Pilot,  and  the  Victory  and  Strand 
theaters,  Salisbury,  has  taken  over 
the  Ideal  at  Winston-Salem,  former- 
ly operated  by  B.  F.  Southern. 


Dipson  Adds  Two  More 

Batavia,  N.  Y. — Two  more  thea- 
ters at  Steubenville,  O.,  have  been 
added  to  the  chain  of  the  Theatrical 
Utilities' Co.,  of  which  Nikitas  Dip- 
son    is    pj[esident. 


Week's  Headlines 


Rosenberg's  Territory   Extended 

Omaha  —  Ben  Rosenberg,  who 
heads  the  district  embracing  the 
Denver  and  Salt  Lake  Fox  exchanges, 
has  been  given  supervision  over  the 
Kansas  City,  Omaha  and  Des  Moines 
branches,  in  addition  to  the  first  two 
named. 


Protest  Halts   Sunday  Shows 
Tabor,     la. — Churches     here    have 
protested      against      Sunday      shows 
which    have    been    discontinued    by* 
George  Bronson  of  the  Tabor. 


Dickinson    House    Destroyed 

Junction  City,  Kan. — The  Colum- 
bia, owned  by  the  Glen  Dickinson 
Enterprises,  was  completely  de- 
stroyed by  fire.  The  company  will 
rebuild  at  once,  and  meanwhile  is 
operating    the    Cozy. 


Dodge  Resigns  from  Paramount 

Cleveland — Harry  Dodge  has  re- 
signed as  manager  of  the  local  Para- 
mount exchange.  He  announces  that 
he  has  severed  his  connection  with 
film  distribution  to  enter  the  adver- 
tising business.  His  successor  has 
not   been   announced. 


Thomas   Back  at  Jacksonville 

Jacksonville,  Fla. — John  Thomas, 
formerly  district  booker  in  Publix 
theaters  office  here,  has  returned  to 
manage  the  Riverside  for  the  E.  J. 
sparks    Enterprises. 


Ackles  and  Goldsmith  Reunited 
Seattle — W.  B.  Ackles  and  Louis 
L.  Goldsmith  have  bought  the  So- 
ciety, Seattle,  from  P.  J.  DeClerq. 
This  is  a  combining  of  forces  and  a 
homecoming.  Goldsmith  owned  the 
house  for  many  years,  selling  to  Ack- 
les, who  later  sold  out  to  DeClerq. 
It  was  recently  reported  that  Ackles 
and  Goldsmith  had  leased  the  Lib- 
erty from  West  Coast  but  the  deal 
was   not  consummated. 


Evanston   Losing  Theater 

Evanston,  111.— William  F.  Krahl 
of  the  Krahl  Construction  Co.  has 
purchased  the  new  Evanston  theater 
building  and  will  remodel  the  struc- 
ture, dismantling  the   house. 

East   Texas   at    Mt.    Pleasant 

Mt.  Pleasant,  Tex.— Tracy  Flanna- 
gan,  associated  with  the  East  Texas 
Theaters  at  Longview,  has  taken  the 
company  in  on  his  deal  for  the  Mar- 
tin here. 


Cla3rton   Bond   Resigns 

Minneapolis — Clayton  Bond  has  re- 
signed as  district  manager  for  War- 
ners. The  post  is  being  abolished, 
it  is  understood. 


Spier  Named   W.  C.  Portland   Head 

Portland,  Ore. — Richard  Spier,  for- 
mer manager  of  the  California,  San 
Francisco,  has  been  named  head  of 
the  Portland  division  for  West  Coast. 


Educational  to  Build  at  Mpls. 

Minneapolis — Educational  plans  to 
build  an  exchange  here.  The  branch 
now  is  located  in  the  Loeb  Arcade, 
but  there  is  strong  agitation  to  force 
removal  from  the  loop.  The  Educa- 
tional branch  is  one  of  the  few  re- 
maining  exchanges   in    the   loop. 


Censors    Pass    "Chicago" 

Cleveland — It  is  reported  that  "Chi- 
cago" has  finally  been  passed  by  the 
Pennsylvania  censor  board  with 
changes  in  titles.  The  picture  is  now 
undergoing  a  similar  operation  in  Co- 
lumbus at  the  hands  of  the  Ohio 
censor  board. 


Buys    Merkel,   Tex.,    House 
Merkel,    Tex. — Thomas    A.    Pence 
has   bought  the    Palace   from   George 
Smith.     Pence  was  formerly  connect- 
ed with  the   R.   &  R.  Theater  Corp. 


Monday 

Deal  or  "some  understanding"  between  Fox 
and    Stanley   expected. 

Sen.  Brookhart  reported  being  boomed  for 
vice  presidency. 

W.  D.  Smith,  inventor,  developing  device 
for    "manless'"    orchestra. 

Aaron  Sapiro  expected  to  sign  contract  to 
head  M.  P.  Exhibitors'  Assn.  of  New 
York. 

I.  W.  Schlesinger  completing  plans  to  mar- 
ket   De    Forest    Phonofilm. 

Sam  Zierler,  president  of  Excellent  Pictures, 
has  19  features  scheduled  for  coming  sea- 
son. 

Tuesday 

Minnesota  showmen  protest  M-G-M  lease 
of  "Big  Parade"  and  "Ben  Hur"  to 
schools'  at   Coleraine  and   Bovey. 

Deal  for  Fischer  chain  in  Wisconsin  and 
Illinois  forecast  by  incorporation  of  Fisch- 
er's   Paramount    Theaters    in    Delaware. 

Parent-Teachers'  Ass'n  of  Cleveland  has  en- 
dorsed   the    Brookhart    bill. 

Principal  Theaters  plans  1,000  theaters  in 
small   towns   within   the   next   five  years. 

Thursday 

Control   of   Stanley    Co.    expected   to  pass   to 

Fox    shortly,    carrying    with    it    control    of 

First    National. 
New    exhibitor    contract    slated    to    go    into 

effect   in    May,   with   only   minor  points   to 

be  ironed   out. 
Plan     6,000-seat     theater    on    site    of    Hotel 

Astor,    New    York,   within   two   years. 
Washington      state      exhibitors      divided      on 

Brookhart    bill,    with    unaffiliateds    for,    and 

affiliated    against    measure. 

Friday 

Hays  office  announces  that  a  clean-up  of 
the  St.  Louis  territory  with  elimination  of 
trade   abuses    is    completed. 

Carl  Laemmle  celebrates  22nd  anniversary  of 
his   entry   into    industry. 

Plan    52    Hanaphone   subjects   in    first   year. 

New  buying  combine  opened  in  Chicago  by 
Charles  Casanave  under  name  of  Asso- 
ciated   Theaters,    Inc. 

Academy  of  M.  P.  Arts  and  Sciences  agrees 
with  cameramen  on  majority  of  points  of 
new    standard    contract. 

Samuel  Goldwyn  buys  interest  in  United 
Artists  Studio  Corp.  and  will  move  to 
United    Artists    studio    April    1. 

J.  J.  McCarthy's  office  will  handle  the  road- 
showing    of    "The    Trail    of    '98." 

Saturday 

Stanley  Co.  reduces  annual  dividend  rate  from 

$4    to    3. 
Four   new   directors   added   to   Board. 
Ready    to    start    hearings    on    Brookhart    bill. 
FBO  to  distribute  new  Tom   Mix  series. 


Nabel  Appointed  Manager 

Burlington,  Wis. — C.  W.  Nabel,  of 
Milwaukee,  has  been  named  resident 
manager  of  the  new  Plaza,  Burling- 
ton, which  is  owned  by  Fred  Oberg 
and  Olaf  Hogenson,  and  until  re- 
cently was  leased  by  Dan  Kelliher 
who  disposed  of  his  lease  to  the  Com- 
munity Theaters,  of  West  Allis. 


Building  Denver  Exchange 
Denver    —    Preliminary  wo: 
started  on  the  new  United  Art,; 
change  which  is  expected  to  be 
by   May   1. 


EGGER 

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Photo 
Engraving 


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Telephone:  Columbus 


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Washington,  D.  C. 


Co-operating  with  42  Gon- 
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world  for  the  purpose  of  p  if 
instruction.  ,l 


Schools,  Churches  and  Club 

using  Motion  Pictures  Should  Subscribe  for      !n 

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at  reduced  rate  with  each  subscription 

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Protection 

To  insure  exhibitors  the  high- 
est possible  screen  quality, 
Eastman  Positive  Film  is  made 
identifiable.  The  words  "Eastman 
Kodak"  are  stencilled  in  black 
letters  at  short  intervals  in  the 
transparent  film  margin. 

Specify  prints  on  Eastman  Film 
—look  for  the  identifying  words 
in  the  margin— and  get  the  film 
that  always  carries  quality 
through  to  the  screen. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


YOU  HEAR  IT  EVERY  DAY! 


I 


THE  TALK  OF  THE  PUBLIC 


NEWS  OF  THE  WEEK  .  .  .  W.  W.Jolmson  of  the  Hollywood  Theati 
Cincinnati  re-books  "Hats  Off,"  the  Stan  Laurel-Oliver  Hardy  comedy  .  .  .  that's  how  gO(| 
M'G'M  shorts  are  .  .  .  Laurel-Hardy  are  going  over  like  Lindy  in  South  America  . 
officials  of  M-G-M  are  wearing  smiles  .  .  .  this  week  they  saw  Norma  Shearer  in  "The  LatJ 
from  Paris"  and  they  actually  cheered  in  the  cold  projection  room  ...  it  is  Norma's  higg| 
box-office  hit  .  .  .  they  also  saw  Lon  Chaney  in  "The  Big  City"  anci  more  cheers!  .  .  .  tj 
dope  is  that  Chaney  has  come  through  with  another  "Unholy  Three"  .  .  .  are  you  watchil 
"The  Student  Prince"  at  popular  prices?  .  .  .  A  pleasure!  "West  Point"  busted  Chris  Buckle 
records  up  Albany  way  this  week  .  .  .  Watch  for  Bill  Haines'  next  one  "The  Smart  S<| 
Chris,  it's  his  best  yet !  .  .  .  Any  way  you  look  at  it  M-G-M  ^xhibjtors  are  sitting  prett] 
this  grand  and  glorious  industry! 


METRO-GOLDW 


4 


I 


IHEWSPAPER 
FILMDOM 


ULTHE  NEWS 
ALL  THE  TIME 


J. Ill    No.  48 


Monday,  February  27,  1928 


Price  5  Cents 


3  News  Flashes 
*Qi  Hollywood 


,od  —  W.  C.  Fields  and 
Menjou  are  to  leave  Para- 
is  indicated.  Fields  will 
connection  with  the  com- 
larch  and  now  is  consider- 
lin  offers,  although  he  may 
leville.  Menjou  has  offers 
land,  France  and  Germany. 


KEITH-ALBEE-ORPHEUM  BUYS 
SUBSTANTIAL  F  B  0  INTEREST 


r  nt  reports  of  a  reorganiza- 
niversal  City  indicate  that 
acRae  may  be  temporary 
e  studio,  if  the  reorganiza- 
rried  out. 


)tto  has  been  elected  presi- 
■  M.  P.  Directors'  Assn. 


arrymore's  "The  Tempest" 
its  premiere  in  New  York 
in  March.     John  W.   Con- 

,   intends   to  be  present   at 


he-minute  news  of  produc- 
ities,  received  by  wire  from 
appears  on  page   4. 


I 

i 

im, 
:uv 
M 
e 
sso 

tO] 

ft 


)ung  Going  to  Coast 
oduction  Unit  Head 

ung,  for  three  years  direc- 
vertising  and  publicity  for 
esigns  March  3  to  transfer 
es  to  production.  He  leaves 
ch  5  for  Hollywood  to  take 
a  production  unit.  His 
has  not  been  anonunced. 


Mass.,  Refuses  to 
Ian  on  Picture  Show 

Mass. — There  will  be  no 
ows  in  this  "exclusive" 
,ch  never  has  had  a  picture 
doesn't  want  one,  accord- 
selectmen,  who  voted  two 
e  aliinst  granting  a  permit  for 


an 

0  ii 


0-s. 


\ 

Lo{ 

tal 
lea 
I 

use 

rdjj 

mp 

th 

let 

too 

nt 


t  house  here. 


ets  30  More 

Angeles  —  Raising  the 

houses  in  the  Principal 

s   chain   to    nearly    100, 

ntucky    and     Tennessee 

have  been  acquired,  ac- 

to  announcement.  The 

y  plans  a  national  chain 

ters  in  towns  of   15,000 

and  has  set  a  goal  of 

leaters  within  the   next 

LFs.    Sol  Lesser  is  presi- 

'■  the  company. 


New  Moves  Awaited  After  Ver- 
dict in  Texas  Conspiracy  Action 


Dallas — Whether  this  state  is  to 
witness  a  series  of  suits  based  on 
alleged  conspiracy,  with  the  possibility 
of  the  attorney  general's  office  step- 
ping into  the  situation  scanning  ac- 
tivities of  the  large  circuits  of  the 
state  is  a  subject  of  speculation  here, 
following  victory  of  Ray  Stinnett  and 
Si  Charninsky,  former  owners  of  the 
Capitol,  in  their  conspiracy  suit 
against  Paramount,  Publix  and  others. 

The  partners  were  awarded  ^377,- 
500,  by  a  jury  in  district  court  after 
they  testified  that  the  alleged  con- 
spiracy forced  them  out  of  business. 
Appeal  is  to  be  taken  to  the  civil  court 
of   appeals,   and   if   necessary   to   the 


Federal  courts,  up  to  the  Supreme 
Court  of  the  United  States,  it  is  be- 
lieved. 

Filing  of  other  suits  throughout 
the  state  is  predicted,  for  there  has 
been  agitation  here  for  some  tiine 
against  alleged  practices  of  chain 
operators.  Some  time  ago,  the  state 
attorney  general  was  asked  to  review 
alleged  acts  violating  the  state  anti- 
trust statutes  and  to  take  action  if 
violations  were  shown,  but  after  pre- 
liminary probe,  the  matter  was  held 
in  abeyance.  This  probably  was  due, 
in  part  at  least,  to  the  Stinnett-Charn- 
insky  action,  which  now  is  consid- 
ered as  establishing  a  precedent.  Ac- 
cordingly action  by  the  attorney  gen- 
eral is   declared  anticipated. 


STANLEY  MOVE  FAILS  TO 
HALT  FOX  THEATER  PLAN 


The  Fox  deal  for  control  of  the 
Stanley  Co.  is  having  no  bearing  on 
the  former's  plans  for  theaters  in 
two   Stanley   strongholds. 

Plans  for  the  new  4,800  seat  Fox 
house  in  Philadelphia  where  the  com- 
pany now  has  two  theaters  are  con- 
tinuing. In  Pittsburgh,  another  of 
the  cities  where  Stanley  is  strongly 
(Continued    on    Page    2) 


AL  BOYD  JOINING  PUBLIX 
AFTER  LEAVING  STANLEY 


Al  Boyd,  for  years  film  buyer  for 
the  Stanley  Co.  of  America  whose 
resignation  is  understood  to  have  been 
accepted,  by  directors  last  Friday,  will 
probably  join  Publix,  it  is  indicated. 
(Continued   on   Page   2) 


Si  Fabian,  New  Buyer 

of  Film  for  Stanley 

Philadelphia — Si     Fabian,     son     of 
Jacob    Fabian    of   the    Stanley-Fabian 
Corp.  who  was  elected  a  director  and 
(Continued    on    Page    2) 


DECREASE  OF  TRADE  ROWS 
SEENUNDERNEWCONTRACT 


Elimination  of  many  points  of 
trade  differences  between  exhibitors 
and  distributors  will  be  effected 
through  the  new  standard  contract, 
which  becomes  operative  in  May,  in 
the  opinion  of  R.  F.  Woodhull  and 
R.  H.  Cochrane,  chairmen  respec- 
tively of  the  unaffiliated  exhibitor  and 
distributor  groups.  They  see  the 
(Continued    on    Page    2) 


FOX  NET  $3,120,556 
1927,  REPORT 


Fox  Film  Corp.  and  subsidiaries 
report  net  profit  after  Federal  taxes 
of  $3,120,556,  which  is  equivalent  to 
$6.24  a  share  earned  on  the  com- 
bined 500,000  shares  of  no-par  class 
(Continued    on   Page   4) 


Warners  Plan  Studio 

for  British  Production 

Plans   of  Warners  to   produce  pic- 
tures in  Europe,  with  a  studio  to  be 
established  near  London  are  expected 
(Continued    on,    Page    4) 


Deal   Brings   Four   Firms 

Together  on  Company 

Directorate 

Keith-Albee-Orpheum  officials  have, 
through  Joseph  P.  Kennedy,  acquired 
a  substantial  interest  in  FBO.  This 
arrangement  brings  together  on  the 
board  of  directors  of  FBO  the  com- 
bined interests  of  four  organizations, 
Kennedy  and  associates,  the  Keith- 
Albee-Orpheum  group,  representa- 
tives of  the  Radio  Corp.  of  America, 
and  flie  General  Electric  Co.  Keith- 
Albee-Orpheum  interests  recently 
merged  vaudeville  and  picture  thea- 
ters and  booking  facilities  of  B.  F. 
Keith-E.  F.  Albee  in  the  East  and 
the  Orpheum  circuit  in  the  West.  The 
new  company  controls  or  books  near- 
ly 700  theaters  in  the  United  States 
and  Canada,  it  is  said. 

Kennedy  is  also  business  advisor 
for  Pathe  in  which  K-A-O  holds 
minority  interests  and  a  booking  con- 
tract for  all  Pathe  product. 


K-A-Orpheum  Has  Small 
Interest  in  Pathe  Firm 

Keith  -  Albee  -  Orpheum  Corp., 
formed  to  consumate  merger  of  the 
K-A  and  Orpheum  holdings,  owns 
but  a  small  minority  in  Pathe  Ex- 
change, which  is  carried  at  $1  on  the 
books  of  the  subsidiary  company. 
However,  Pathe  has  a  close  working 
agreement  with  K-A-Orpheum,  with 
houses  of  the  circuit  playing  the 
Pathe  output. 


Hearing  Today 

Washington  Bureau  of  The  Film  Daily 

Washington  —  With  report 
current  that  Sen.  Brookhart  is 
prepared  to  demand  a  Senate 
inquiry  of  the  motion  picture 
industry,  to  determine  if  a  trust 
exists,  hearings  on  the  sena- 
tor's bill  to  ban  blind  and 
block  booking  and  arbitrary  al- 
location of  product  are  sched- 
uled to  get  under  way  at  ten 
o'clock  today.  Proponents  of 
the  bill  are  to  be  heard  first, 
under  plan  of  the  interstate 
commerce  committee.  A  num- 
ber of  exhibitors  are  expected 
to  attend  today's  session. 


THE 


b  ■ 


DAILY 


Monday,  February  27, 1' 


Vol.  XLIII  No.48    Monday,  Feb.  27,  1928    Price  5  Cents 


lOHN  W.  AllCOATE 


PUBLISHER 


Ptililislied  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1928)  hy  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Puhlibher;  JIaurice  D.  Kann,  Vice  President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Will;,  Traveling  Representative.  Kntered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $.S.OO;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  16.S0  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738  4739.  Cable  address:  Filmday. 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Frednian,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,     Friedrichstrasse,    225. 


Financial 


High    Low    Close      Sales 


*(s)   Am.      Seat 

*(c-b)     do  6s   36 

*  do    vtc 

*  BaL    &    Katz 

*(c)   Con.    Fm.    Ind 

(c)       do.    pfd 22^     221^ 

(-)    East.     Kodak...  166        165 Ji 

•(s)       do  pfd 

*(,c)    Film    msp 

*(s)   First  Nat.  pfd 

(s)   Fox  Fm.  "A"..   83'^     79^ 

(s)        do    rts 2  1 

(c)   Fox   Thea.    "A"  21^     18;^ 

*(c)    Intern.    Proj 

(c)   Keith  A  O  pf7.101       101 

(b)  Keith's   6s   46 

(s)   Loew's,    Inc.    ..   59^     5954 

*(c)       do  deb.   rts 

*(b)        do    6s    41ww 

*(b)        do  6s41x-war 

♦(s)   M-G-M    pfd 

(s)   M.    P.    Cap.    ..     7ys       6H 

(s)   Orph.   Cir.   pfd 

(s)   Para.    F-L    116^    115^ 

*(s)       do     pfd 

*(c-b)     do    6s    47 

*(b)   Par.  By.SJ^sSl    

(s)   Pathe     SVa 

(s)       do    "A"    12^ 

♦(b)       do    7s    37 

(o)   Roxy    "A"    ...   26 

(o)        do   units    29 

(o)        do    com 7 

(o)   Skouras     Bros..  40 

Stanley    Co.     .  .    50 

*(o)   Technicolor      

*(c)   Trans-Lux    

(o)   United     Art 15 

(o)        do    pfd 85 

*(o)    Univ.     Ch.com 

*(o)       do  pfd 

*(c)    Univ.     Pict 

(s)        do     pfd 100 

(c)  Warner   Bros...    17ii 
(s)        do    "A"     26H 


3V» 
12 

25" 
27 
6 
38 

4954 


14 
80 


100 
17Vi 
261/1 


39 
103 
7354 
63 

22^ 
165^ 
U9H 

4 
106 

83/2 

iVi 

21 

8 

101 

997A 

59% 

1154 
106J4 
101 

2654 
6J4 

9954 
116 
12m 

98  "^ 

lom 

3'A 
12 
62§i 


300 
400 


13,500 
10,000 
10,100 

'266 

I'ioo 


500 

3",266 


700 
400 


3 


2 
85 
23 
100 
1754 
26>4 


10 
300 
300 


*   Last    Prices    Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)    Over   the   Counter   Transactions    (Bid   and 

Asked), 
(s)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the  Chi- 
cago Board,  Skouras  Bros,  on  the  St.  Louis 
Stock    Exchange   and    Stanley    in    Philadelphia. 


AMERICAN   AND  FOREIGN  DISTRIBUTORS 
OF  C^UALITY  MOTION    PICTURES 


/iRTLE 


E  PICTURES 

ARTHUR  A.  LEE  PRES 


/I  l;P 


7M   aaWttCTH  Mf%.  HEW  YORK   BRVtVNT  «3S5 


The  Broadway  Parade 

ONLY  one  change  takes  place  in  the  lineup  of  the  long  run  pictures  this  week. 
After  developing  big  patronage  at  the  Capitol,  "The  Crowd"  was  moved 
Saturday  into  the  Astor,  where  it  will  continue  for  two  weeks  when  "The  Trail 
of  '98"  is  scheduled  to  start  a  run  there.  "The  Enemy"  closed  at  the  Astor 
Friday  after  running  since   Dec.   27. 


Picture 


Distributor 


"Wings"     Paramount 

"Sunrise"     Fox     

"The    Jazz   Singer"    . . 
"Uncle  Tom's  Cabin" 

"Love"     

"The  Last  Command" 


Theater 
Criterion      .... 
.  Times    Square 


.  Warners     Warners 

Universal     Central     

M-G-M     Embassy     

Paramount     Rialto    

"Simba"     Martin  Johnson  C  orp.    Earl   Carroll 

"Drums   of   Love"    United    Artists    . .  Liberty     

"Sadie    Thompson"     ....  United   Artists    . .  Rivoli     

"Four     Sons"     Fox     Gaiety     

"The    Crowd"    M-G-M      Astor     


Opening  Date 
Aug.  12 
Sept.  23 
Oct.  6 
Nov.  4 
Nov.  29 
Jan.  21 
Jan.  23 
Jan.  24 
Feb.  3 
Feb.  13 
.Feb.    25 


Stanley  Move  Fails  to 
Halt  Fox  Theater  Plan 

(Continued  from  Page  1) 
intrenched,  it  is  understood  a  site  is 
being  assembled  while  in  Newark,  N. 
J.,  where  Fox  now  operates  the  Term- 
inal, a  new  theater  to  seat  6,000 
will  be  built.  This  will  be  a  replic-a 
of  the  Roxy  in  the  interior  although 
the  front  will  house  stores  and  a 
limited   number  of   offices. 


Boyd  Joining  Publix 
After  Leaving  Stanley 

(Continued    from    Page    1) 

His  duties  have  not  as  yet  been  de- 
fined. Boyd  has  been  on  a  vacation 
during  the  last  few  weeks,  during 
which  reports  he  had  resigned  were 
denied. 


Si  Fabian,  New  Buyer 

of  Film  for  Stanley 

(Continued  from  Page  1) 
vice-president  of  the  Stanley  Co.  of 
America  on  Friday,  will  buy  film  for 
the  circuit,  replacing  Al  Boyd,  re- 
signed. Bill  Heenan,  at  present  First 
National  manager,  was  discussed  for 
the   post. 

Fox  Party  a  Success 

Annual  supper-dance  of  Fox  Film 
Corp.  was  held  at  the  Roosevelt  Sat- 
urday. Winfield  Sheehan  and  James 
Grainger  participated  in  the  festivi- 
ties which  included  a  big  show  dur- 
ing supper,  followed  by  dancing  and 
then  additional  entertainment  in 
charge  of  "Roxy."  The  home  office 
orce    turned   out    en    masse. 


New  Contract  to 
Decrease  Trade  Rows 

(Continued   from   Page    1) 
new    form    of   agreement    as    a    great 
improvement     over     preceding     con- 
tracts. 

Committee  members  who  drafted 
the  contract  made  public  last  Friday 
are — Unaffiliated  exhibitors:  Ben  Ber- 
instein,  Los  Angeles;  Nathan  Yam- 
ins,  Fall  River;  R.  R.  Biechele,  Kan- 
sas City,  (H.  M.  Richey,  Detroit, 
secretary;) — Affiliated  exhibitors :Fred 
Desberg,  Cleveland;  E.  A.  Schiller, 
New  York; — Distributors:  Felix  F. 
Feist,  Ned  E.  Depinet,  Phil  Reisman. 


Complete  text  of  the  new  stand- 
ard contract  and  rules  of  arbitration 
will  appear  in  an  early  issue. 


Two  Universal  Long  Runs 

London — "Uncle  Tom's  Cabin"  has 
passed  its  third  month  at  the  Lincoln 
Pavilion.  Another  Universal  film 
playing  a  long  run  in  London  is  Ivan 
Mosjoukine  in  "Prince  of  Adventur- 
ers," now  in  its  third  month  at  the 
Rialto. 


BRITISH  FILM  FIELD 

Screen  writer — Adaptations,   Originals, 

Titles — Comedy    Constructor 

Immediately   available   for    British 

affiliation. 

Correspondence    invited. 

Box    M-378,    care    Film    Daily 

1650   Broadway  New   York   City 


Now  in  preparation  f(»r  saason  1928-1929 
''THE  UNCENSORED  WOMAN'' 

By  Laura  K.  Breckwith 

All  Rights  Protected 
LUMAS     FILM     CORPORATION 


Sam   Sax,   Pres. 

1650  Broadway 


Budd   Rogers,  Vice  Pres. 
New  York  City 


On  Broadway 


? 


Astor — "The    Crowd" 
Broadway — "Love     Me    and    the 

Mine" 

Cameo — "Battle   of    Coronel" 

Capitol — "The   Latest   from   Paris" 

Central — "Uncle    Tom's    Cabin" 

Colony — "The   Leopard    Lady" 

Criterion — "Wings" 

Earl    Carroll — "Simba" 

Embassy — '  'Love" 

Gaiety — "Four    Sons" 

Hippodrome — "Sailors'    Wives" 

Liberty — '"Drums   of    Love" 

Loew's      New     York — Monday.     "Gen 

Prefer    Blondes" ;    Tuesday,    "San  F 

CO    Nights"    and    "Wolf   Fangs";  W 

day,    "Lone   Eagle";   Thursday,  "B 

Troy";    Friday,    "Open   Range"  aoo 

man     Wise";      Saturday,     "That    Ci 

Thing" ;    Sunday,    "The   Devil  0«H(| 

Mark    Strand — "Chicago" 

Paramount — "Feel    My    Pulse." 

Rialto — "The    Last    Command" 

Rivoli — "Sadie    Thompson" 

Roxy — ^"Soft    Living" 

Times    Square — "Sunrise" 

Warners — "The  Jazz  Singer" 

Brooklyn      Mark      Strand — "Patent"! 

Kid" 


i 


FOR  SALE 

7  Duplex    Printing    Machinet 

1  Houseman    Printing    Macboii 
3  Duplex    Polishing    Macbiim 

2  Simplex    Projectors 

3  Steel    Drying    Drams 

Box    K-166,   care   Film  Daflyl 
1650    Broadway  New  York  '' 


'If  You  Are  in  the 


Market   for   Any   Kind 

MOTION  PICTUIj 
APPARATUS' 

CONSULT    US   AND   SAVl 
.  MONEY  ; 

I      SEND   FOR    OUR   PRICE  L3 1 

UIILCOaCHB! 

▼▼no  West  32'*St,N«!«>W.l" 
Phone   Penna.   0330 
Motion    Picture    Departmi^ 
U.   S.  and  Canada  Agents  for  7 


YOU  Can't 
Get  Along  Withoi 


1000  f 
Cloth   ^' 


'  f  AR  BOOlt 

1926  ° 


.-HtKM 


FRI 

Filmil 

SUBSCI'f^ 

cov   , 

EVERY  ^ 

every'^j' 


aw 

UNDERWORLD 

XTORy 

THAT  ly 

■DIFFERENT 


WITH 


ANTONIO  MORENO -CLfllREWIND/OR. 
EDDIE  GRIBBON-  /^flLLV   R<qND 
RflV   l-l<:iLLOR   -rTEPIN  FETCHIT 
CflROLVNNE  /NOWDEN 


DIRECTED  By 

CWRirry   CflBflNNE 


One 

OF  THE 
24   GEMwT 

FROM 
TIFFflNy- 
.y*T«WL* 


IMMMliliM 


TI  FFANY-S,  J.A  HL      PRODUCTION  S.wc. 

^JiJ40FFMAN   VICE  PR.ES 

1540   BROADWAY  NEW  YORK  CITY 


DAILV 


Monday.  Febn 


Coast  Wire  Service- 


Academy  to  Fete   Engineers 


NEW  LIGHTING  SYSTEM  TO 
BE  FEATURE  OF  MEETINGS 


Visiting  delegates  of  the  So- 
ciety of  M.  P.  Engineers  will  be 
feted  by  the  Academy  of  M.  P.  Arts 
and  Sciences  at  a  banquet  scheduled 
April  11.  This  is  in  .connection  with 
the  spring  convention  of  the  engi- 
neers. 

The  two  organizations  now  are  co- 
operating on  experiments  to  deter- 
mine the  practicability  of  incandes- 
cent  lighting. 


Dwan  May  Join  U.  A. 

Allan  Dwan  will  join  United  Art- 
ists if  Robert  T.  Kane  does,  it  is 
reported. 


"Heir   to    Broadway"    Denny's    Next 

Reginald  Denny's  next  picture  will 
be  "Heir  to  Broadway^"  which  Fred 
Newmeyer  will  direct. 


"Outcast"  for  Corinne  Griffith 

Corinne   Griffith  is  to  make  "Out- 
cast," by  Hubert  Davis. 


Mary  Philbin  in  Griffith  Film 

D.  W.  Griffith  has  cast  Mary  Phil- 
bin  for  "The  Battle  of  the  Sexes." 
Jean   Hersholt  also  has  been  cast. 


Pola  May  Make  "Nana" 

If    Pola    Negri    leaves    Paramount 
she   will  make   Zola's   novel,   "Nana." 


Feiler  New  Executive  at 
United  Artists  Studio 

Mark  S.  Feiler,  New  York  attorney, 
has  joined  the  United  Artists  studio 
in  an  executive  capacity. 


"We  Americans"  Completed 

Universal  'has  completed  produc- 
tion of  "We  Americans"  with  a  star 
cast  directed  by  Edward  Sloman,  sup- 
ervision of  Carl  Laemmle,  Jr.,  Wal- 
ter Anthony  and  Albert  DeMond  are 
titling.  The  cast  included:  George 
Sidney,  Patsy  Ruth  Miller,  George 
Lewis,  Flora  Bramley,  Michael  Vic- 
arofl,  Albert  Gran,  Eddie  Phillips  and 
others. 


Frank  Otto  New  Head  of 
M.  P.  Directors'  Ass'n 

Frank  Otto  has  been  elected  presi- 
dent of  the  M.  P.  Directors'  Ass'n. 
James  Horn  is  assistant  director, 
Fred  Newmyer,  techtiical  director; 
Frank  Cooley,  treasurer,  and  Francis 
Powers,  secretary.  Trustees  are: 
Reginald  Barker,  William  Beaudine, 
J.  Reeves  Eason,  Phil  Rosen,  Roy 
Clemens,  George  Irving,  Norval  Mac- 
Gregor. 


F.  N,  's  Plans 

More  films  will  be  produced 
by  First  National  during  1928 
than  during  any  previous  year 
in  company  history,  according 
to  Richard  A.  Rowland,  who  is 
visiting  the   studios. 


Cast   in   T-S   Film 

Lee  Shumway  and  Ida  Darling 
have  been  cast  in  "The  House  of 
Scandal,"  which  King  Baggot  is  di- 
recting  for   Tiffany-Stahl. 


Branch  to  Write  Continuity 

Hueston  Branch  has  been  signed 
by  Tiffany-Stahl  to  write  the  con- 
tinuity on  "Ladies  of  the  Night 
Club."  George  Archainbaud  will 
direct. 


Leyser  Joins  Langdon 

Billy  Leyser,  former  publicity  man 
with  Pathe,  has  joined  Harry  Lang- 
don Productions  as  director  of  pub- 
licity. 


A  Little 

from  **Lots" 


By    RALPH    WILK 


Fox  Net  $3,120,556  in 
1927,  Report  Show^s 

(Continued    from    Page    1) 

A  and  class  B  stock.  The  previous 
report  for  the  fiscal  year  of  1926 
showed  net  profit  of  $3,124,000,  which 
however  included  profit  credited  in 
the  period  in  respect  of  excess  amor- 
tization previously  written  off,  as  well 
as  $232,603  profit  arising  through  the 
sale  of  leasehold.  This  was  equal  to 
$6.24  a  share  on  the  combined  stock 
also. 


"Circus"  Makes  Paris   Record 

United  Artists  claims  a  new  rec- 
ord for  Chaplin's  "The  Circus,"  in  its 
showing  at  the  Salle  Marivaux  in 
Paris.  The  normal  gross  for  this 
theater  is  between  40,000  and  70,000 
francs  per  week,  whereas  United 
states  the  feature  on  its  opening 
day  grossed  76,000  francs  and  451,700 
francs   for   the   entire   week. 


Sunciay   Show   Repeal   Sought 

Norwich,  Conn.  —  Repeal  of  the 
Sunday  opening  ordinance  is  asked  iv 
petition  presented  to  the  council.  Less 
than  one  fourth  of  the  voting  popula- 
tion signed  it.  It  is  expected  a  refer- 
endum will  be  held,  for  Sunday  shows 
were  voted  at  a  referendum  four  years 
ago  by  a  majority  of  375  votes. 


Hollywood 

MORE  than  50  of  the  worst  golf 
players  on  the  Paramount  lot 
participated  in  the  "dub"  tournament 
arranged   by   Harvey    Pugh. 

*  *         * 

Sam  Hardy,  whose  presence 
here  cuts  down  the  supply  of 
New  York  witticisms,  is  be- 
ing kept  busy.  He  is  now 
xvorking  in  "Turn  Back  the 
Hours"  and  ivill  also  play  in 
"The  Butter  and  Egg  Man" 
and  'Oh,  Kay".  Sam  is  also 
active  in  the  ivork  of  the 
Masquers  club. 

*  *        * 

Henrietta  Cohn  enjoys  work.  At 
her  own  request,  she  has  been  as- 
signed to  handle  the  business  arrange- 
ments for  both  the  Adolphe  Menjou 
and  Esther  Ralston  units,  although 
it  has  been  the  custom  to  assign  a 
company  business  manager  to  but  one 

unit. 

*  *         * 

Our  Passing  Show:  Flor- 
ence, granddaughter  of  Lewis 
J.  Selznick,  turning  somer- 
saults; Phil  Carle  motoring  on 
Santa  Monica  Boulevard. 

*  *         * 

One  of  Hollywood's  most  versatile 
citizens  is  Burr  Mcintosh,  who  is  an 
actor,  lecturer,  photographer  and 
magician.  Burr  is  playing  important 
character  roles. 


Universal  Net  Income 

Totals  $1,502,666 

Universal  reports  net  income  for 
the  year  ended  Nov.  5,  1927,  at  $1,- 
502,666  after  charges  and  Federal 
taxes,  which  is  equivalent  after  sec- 
ond and  preferred  dividends,  to  $4.60 
per  share  earned  on  250,000  shares  of 
no  par  common  stock  outstanding. 
The  gross  revenue  for  the  period  was 
$28,635,718. 


Earnings  of  M.  P. 
Corp.  Drop  During 

Report    for    the    year   endt 
31,    1927,    by    M.    P.    Capiu. 
shows  a  net  income  of  $97,2'/' 
interest   and   Federal  taxes,  wt 
equal  after  preferred  dividenflj 
cents  a  share  on  the  173,164  i 
common    shares    outstanding, 
compares   with   $295,848,  or  $ 
share  on  the  common  in  the  f 
ing  year. 

In  a  statement  to  stockh 
Frank  R.  Wilson,  presidi  ' 
them  to  approve  a  plan 
rectors  to  restrict  or  disconi 
tirely  the  loaning  of  money 
the  industry  as  restriction  ol 
pendent  production  had  r 
returns  so  that  the  profit  was 
proportion   to  the   risk.  ' 


New  Theater  for  Lowel; 

Lowell,   Mass. — A  4,S00-sea;i 
is    planned    for    incorporation 
Hamilton    Mfg.    Co.    plant,  it  | 
ported. 


Fish  Managing  Branch 

Denver — Bradley  Fish  has  been  ap- 
pointed manager  of  the  United  Art- 
ists office,  succeeding  Jack  Krum. 
He  formerly  worked  in  this  territory 
for    M-G-M    and   Vitagraph. 


Coloraodo  Springs  Houses  Opens 

Colorado  Springs,  Col. — The  Burns 
has  reopened  after  being  improved. 
The  Arnerican  also  is  again  doing 
business    after   having   been    dark. 


Warners  Plan  Studio 

for  British  Production 

{Continued   from   Page    1) 
to  be  completed  by  Albert  L.  War- 
ner who  sails  April  4  for   Europe. 

Just  when  production  will  be 
started  abroad  has  not  yet  been  de- 
termined, with  Warner  awaiting  re- 
turn from  Europe  of  Harry  and  Jack 
Warner,  who  arrive  in  New  York 
tomorrow. 

Warner  now  is  supervising  removal 
of  the  home  office  to  the  new  Film 
Bldg.,  321  W.  44th  St.,  in  larger 
quarters  made  necessary  by  expan- 
sion of  the  firm. 


Lipman  Planning  Green  Bay 

Milwaukee    —    Milwaukee 
headed  by  Carl  Lipman  is  in  i 
in  the  creation  of  a  1,300-seat 
store     and     apartment     buil(^ 
Green  Bay,  Wis.    A  petition! 
addressed  to  the  mayor  and  i 
council  asking  that  the  propol 
for    the    theater    be    included! 
first  business  districts  of  the  | 
der  the  zoning  law. 


Swiss  Unit  and  Fery 
Co.  in  Cooperative 

Berne — Helvetia  Films,  A., 
shortly    cease    production  an  I 
bution  activities,  turning  ovef 
sources  to  Fery  Film  Co.,  o\ 
for  three  years. 

Production  and  distributiosJ 
combined  interests  will  bej 
hands  of  the  German  orgs! 
with  Helvetia  supplying 
"William   Tell"   is   first. 


Knight  Gets   Portland    House 

Portland,  Ore.  —  M.  Knight  has 
taken  over  the  lease  of  C.  R.  Potter 
to  the  Majestic.  Knight  runs  a  string 
of  small  theaters,  operating  out  of 
Calwell. 


ALL   EXECUTi: 
KEEP  IT  HAIJ 


lOOOf**:' 
Cloth  i 


FFl 
FilmW 

SUBS  'S'  1 


]cca 
EVERJB 
(« 
EVER* 


m 


NEWSPAPER 

Hpilmdom 


ALL  THE  NEWS 
ALL  THE  TIME 


[HNo.  49 


Tuesday,  February  28,  1928 


Price  5  Cents 


y 


JOOKHART  SEEKS  PROBE 


i  • 

no 

ice 


Read  [t 

text  of  the  new  uni- 
1  exhibition  contract  is 
ly.  It  represents  the 
forts  of  both  exhibitors 
butors  and  is  the  result 
siege  of  day  and  night 

ntract  has  been  the  tar- 
any  shots.  We  recall 
:laims  have  ever  been 
that  it  vi^as  a  perfect 

'  n'lt.  But  this  fact  has 
sight  of  in  the  shuffle. 
;he  confusion  and  much 
fficulty  have  been  cre- 
ase the  exhibitors  are 
ively  rare  virho  have 
to  read  the  contract 
inning  to  end.  This  is 
'"  w^hich  makes  every 
u  tract   binding    and    yet 

neter  owners  who  sign  it 
ith   full   knowledge   of 

thy  do. 

The  Text 

ract  form  which  goes  into 
lay  is  published  in  full  in 
.  Read  it  and  understand 
are  doing. 


ui\ 


Hollywood  Way 


he  new  season's  schedules 
ced  in  the  spring,  watch 
lier  of  changes.     Star   af- 

-,ic  undergoing  many  shifts. 
:va,l    instances,     several    w.k. 

'"'  being  dropped.  Want  too 
y  for  the  producer  to  make 

"  y  on  their  pictures.  So 
tism  and  kow-towing  be- 
company  trade  mark  are 
led  in  favor  of  good  busi- 


nn 
ab 
he 

Fr 
cr 

e. 

^ 


cross  the  Sea 

been  the  last  to  do  any- 
it  the  foreign  situation,  the 

is  the  first  to  worry,  now 
is  are  actualities  in  Eng- 
ce  and  Germany,  with  Aus- 
ping  up  as  the  next  to  fall 
)eplorable,  but  once  avoid- 
t  now,  however. 

KANN 


ALL  DISTRIBUTORS  TO 
ADOPT  NEW  CONTRACT 


Complete  text  of  the  new 
standard  exhibition  contract  ap- 
pears on  page  6. 


All  distributors  will  adopt  the  new 
standard  contract,  putting  it  into 
effect  May  1,  it  is  beheved.  The 
arbitration  agreement,  it  is  stated, 
will  virtually  cause  every  distributor 
to  become  a  party  to  the  new  form 
of  agreement,  for  arbitration  boards 
beginning  May  1,  will  function  under 
the  new  contract.  Another  factor  is 
that  exhibitors  may  be  expected  to 
refuse  to  sign  any  other  contract 
form. 

The  Hays  organization,  it  is  pointed 
out  by  Gabriel  L.  Hess,  general  at- 
torney, had  no  part  in  drafting  the 
{Continued   on   Page   2) 


SHEEHAN  AND  GRAINGER 
BUSY  ON  FOX  SCHEDULE 


Winfieid  Sheehan  leaves  for  Holly- 
wood today  after  a  visit  of  several 
weeks  in  New  York  during  which 
plans  for  next  season's  product  were 
outlined.  About  ten  of  the  1928-1929 
line-up  have  been  finished. 

He  will  be  joined  on  the  coast  by 
James  R.  Grainger,  general  sales  man- 
ager, who  has  returned  to  New  York 
from  a  six  weeks'  combination  busi- 
{Continued    on   Page    2) 


Opposes  Probe 

Wash.  Bur.  of  THE  FILM  DAILY 
Washington — Opposition  to 
a  congressional  investigation  of 
the  picture  industry  is  voiced 
by  Representative  Hudon  (Rep. 
Mich.)  author  of  a  companion 
bill  to  the  Brookhart  measure, 
which  has  been  introduced  in 
the  House. 

"I  do  not  favor  Congress 
setting  itself  up  as  a  quasi- 
grand  jury  or  a  quasi-judicial 
body",  he  said.  "We've  had 
enough  such  investigations  and 
should  now  turn  our  efforts  to 
constructive  legislation." 


LEGISLATION  ONLY  RaiEF 
SEN.  BROOKHART  STATES 


IVashingtoii  Bureau  of  THE  FILM  DAILY 
Washington — Free  and  open  com- 
petition in  the  distribution  of  films 
can  be  achieved  only  through  legisla- 
tion. Sen.  S.  W.  Brookhart,  sponsor 
of  the  bill  to  outlaw  blind  and  block 
booking  and  arbitrary  allocation  of 
product,  declared  at  the  opening  of 
hearings   on   the   bill. 

The  senator,  to  emphasize  his  con- 
tention, cited  the  Federal  Trade 
Commission's  cease  and  desist  order 
against  Paramount,  which  he  said 
would  require  years  of  litigation  to 
enforce  and,  at  best,  applied  to  only 
one  of  half  a  dozen  firms  engaged  in 
block  booking. 

Injecting  a  new  angle  into  the  pro- 
(Contintied    on    Page    3) 


Stanley  Reported  Looking  with 
Favor  on  Merger  with  Fox 


Fox  Expected  to  Build 
Houses  Throughout  South 

Atlanta — Extension  of  Fox  opera- 
tions throughout  the  South  is  fore- 
cast here  following  visit  to  the  city 
of  William  Fox,  who  recently  an- 
nounced plans  for  a  theater  here. 
Fox,  who  proceeded  to  New  Or- 
leans, is  expected  to  return  to 
Atlanta   for   a  visit   of   several   days. 


Philadelphia — The  Fox-Stanley  ne- 
gotiations are  considered  to  be  in 
"status  quo"  here.  It  is  understood, 
however,  that  certain  influential 
groups  in  the  Stanley  organization 
look  with  favor  on  the  merger. 

Insiders  are  of  the  opinion  that  Fox 
occupies  a  more  strategic  trading  posi- 
tion than  Stanley  at  this  stage  of  the 
deliberations.      One   condition   which 
{Continued    on    Page    3) 


Hearings   May   Result  In 

Congressional  Inquiry 

of  Industry 

Washington  Bureau  of  THE  FILM  DAILY 

Washington — General  inquiry  into 
the  industry  by  a  Senate  committee 
may  develop  out  of  the  hearings  on 
the  Brookhart  bill  which  started  here 
yesterday  before  the  interstate  com- 
merce committee  of  the  Senate.  That 
he  would  demand  such  an  inquiry, 
alleging  a  trust  exists  in  the  industry, 
was  indicated  recently  by  Sen.  Brook- 
hart. 

For  the  time  being,  however,  pro- 
ponents of  the  Brookhart  bill  will 
content  themselves  with  a  presenta- 
tion of  existing  conditions  with  re- 
spect to  block  and  blind  booking  and 
alleged  discrimination  in  allocation  of 
product.  These  three  subjects,  it  is 
pointed  out  by  observers  here,  com- 
prise the  most  important  points 
which  would  be  studied  by  a  more 
general  inquiry.  It  is  claimed  the 
testimony  to  be  placed  before  the 
committee  will  bare  conditions  in  the 
industry  sufficiently  to  give  Congress 
a  very  comprehensive  -''ew  of  the 
situation. 

It  is  possible  that  Brookhart  may 
use  his  measure  as  a  lever  to  secure 
a  sweeping  investigation,  but  it  is 
generally  believed  that,  while  he  is 
prepared  to  urge  such  a  step  upon 
the  committee,  he  first  will  seek  to 
adduce  testimony  on  w'lich  such  a 
demand  could  be  based. 

Sen.  Brookhart  alleges  there  exists 
a  "gigantic  monopoly"  in  the  indus- 
try which  is  forcing  the  smaller  in- 
dependents to  the  wall  "unless  they 
accept  the  biddings  of  the  trust." 
Congress,  he  says,  should  immediately 
take  steps  to  break  the  alleged  monop- 
oly. 

The  industry,  says  the  senator,  is 
a  proper  subject  for  congressional 
inquiry  "because  it  is  a  potent  force 
in  influencing  public  opinion". 


Los  Angeles  Congressman 
Hits  Brookhart  Measure 

Washington  —  Little  chance  for 
passage  of  the  Brookhart  bill  is  seen 
by  Representative  Joe  Crail  of  Los 
Angeles,  who  says  he  has  found  op- 
position to  the  measure  among  mem- 
bers with  whom  he  has  discussed  it. 
The  only  effect  of  the  bill  would  be 
"harmful  interference  with  a  legiti- 
mate business,"  he  sajs. 


THE 


Vol.  XLIII  No. 49    Tuesday.  Feb.  28. 1928   Price  5  Cents 


JOHN  W.  ALICOATE 


PUBLISHER 


Piiljlished  daily  except  Saturday  and  holidays 
at  16.i0  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
FolU,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
VVilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $.S.OO;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY.  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  _  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman.  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 


High 
.   39 


Low    Close      Sales 


Seat. 

vtc.     . .  

6s    36 102^ 

&    Katz 

Fm.    Ind.    18Vi 

....   22ys 
.166 


39 

102  ji 

22/8 
165^ 


(s)  Am. 

*  do 
(c-b)  do 

*  Bal. 
(c)   Con. 
(c)        do    pfd. 
(s)   East.     Kodak 

*(s)       do  pfd 

*(c)   Film    Insp 

*(s)   First    Nat.   pfd.    

(s)   Fpx    Fm.    "A".   83  54 

(s)        do    rts 2 

(c)   Fox   Thea.    "A"  21J4 

*(c)   Intern.     Proj 

(b)   Keiths   6s   46    .100 
(s)   Loew's,   Inc.    ..    59}i 

*(c)        do    deb.    rts 

(b)       do   6s    41WW.106J4 
(b)        do  6s41x-war.lOOJ4 

*(s)   M-G-M    pfd 

(s)   M.     P.     Cap...      7 

♦(s)  Orph.  Cir.  pfd 

(s)   Para.    F-L    116 

(s)        do    pfd 

(c-b)  do    6s    47    ...   99 
(b)   Par.  By.5^s51.102fi 

(s)   Pathe     3 

(s)       do    "A"    13  J^ 

(b)  do   7s   37    ...   eiVz 

(o)  Roxy  "A"    25 

(o)       do  units    ....   27 

(o)  ^    do   com 6 

(o)   Skouras  Bros.   .   38 

Stanley  Co.   ...   50 
(o)   Technicolor    ...      1^ 

(c)  Trans-Lux    

(o)   United   Art.     .  .    13 

(o)       do    pfd 80 

Co)  -Univ.  Ch.  com..      2 

(o)       do    pfd 80 

*(c)   Univ.     Pict 

(s)       do     pfd.      ...100 
(c)   Warner   Bros.    .    17 
(s)       do     "A"     ...   26^ 
(c-b)  do    6Hs28     ..10SJ4 


*  Last   Prices   Quoted. 

(b)  Bond  Market. 

(c)  Curb    Market. 

(o)   Over  the  Counter  Transactions    (Bid  and 

Asked), 
(s)   Stock   Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the  Chi- 
cago Board,  Skouras  Bros,  on  the  St.  Louis 
Stock   Exchange   and   Stanley   in   Philadelphia. 


80^ 

20?i 

99^4 
58/2 

l66Ji 
lOOJ/J 

•y 

li4/ 

98ii 
102  J4 

3 
13 

63Ji 
26 
29 

7 
40 
49Ji 

3 

is" 

85 
85" 

'99  ji' 
16M 

25J4 
104 


39 

73^ 
10254 

63 

1854 

22M 
165  }4 
1295i 

4 
106 

81J4 

21 
8 

99  54 

5954 

11^ 
10654 
100^ 

26J4 
7 

99  J4 
11454 
12154 

99 

102J4 

3 

1354 

67 


49  5i 


.     23 
100 
1654 

26 
105/ 


100 
16",666 

'ioo 

100 
300 


11,700 
7,000 
8,700 

7',6o6 
2.300 

2',666 

1,000 

'166 

8.266 

io',666 
10,000 

700 

2,100 

41,000 


Lindeman,  GriflSth's 
Personal  Representative 

Edward  L.  Lindeman  has  been  ap- 
pointed by  D.  W.  Griffith  to  act  as 
his  personal  representative  and  con- 
tact man  with  United  Artists.  He 
will  pass  on  all  contracts  for 
Griffith  pictures,  and  will  tour  ex- 
changes to  maintain  contact  between 
the  producer  and  the  sales  force. 
Lindeman  for  several  years  was  asso- 
ciated with  United  Artists  as  special 
representative  and  was  connected  with 
the  Harold  Lloyd  Corp.,  in  a  similar 
capacity. 


Paramount   Managers   Shifted 

Harry  H.  Goldstein,  branch  man- 
ager of  the  Paramount  Albany  ex- 
change, has  been  transferred  to  Pitts- 
burgh. He  replaces  J.  E.  Fontaine 
who  goes  to  Cleveland  on  March 
3,  replacing  H.  W.  Dodge,  resigned. 
Kenneth  Robinson  will  take  over 
Goldstein's   duties  at   Albany. 


Aschman  with  Timely   Films 

Minneapolis  —  W.  A.  Aschman, 
former  Pathe  manager  in  Chicago 
and  Milwaukee,  has  been  appointed 
special  representative  of  Timely 
Films  in  the  Middle  West,  under  su- 
pervision of  Tom  North, 


100 

800 

800 

21,000 


Lewis    Rejoins    Warners 

Warren  Lewis  who  was  formerly 
connected  with  the  advertising  force 
of  Warner  Bros,  has  rejoined  the  de- 
partment under  the  supervision  of  A. 
P.  Waxman,  director  of  advertising 
and  publicity.  During  recent  months 
Lewis  has  been  connected  with  the 
roadshow   branch   of   Universal. 


Half  Million  Grosses  on 
B'way  for  2  Films  Seen 

Gross  of  $500,000  by  two  company 
pictures  in  first  runs  in  New  York 
is  being  forecast  by  United  Artists. 
"The  Circus"  in  a  month  at  tTie  Mark 
Strand  grossed  $243,159.  In  three 
weeks,  "Sadie  Thompson"  has  gross- 
ed $125,802  and  next  week  enters  its 
second  month.  Both  pictures  have 
broken  all  records  at  the  respective 
theaters. 


And  That's  That 


By  PHIL  a.  DALY  ^.^mm 

TRUST  Howard  Dietr  to  pull  a 
fast  one  every  now  and  then.  His 
latest  nifty  is  the  personal  appearance 
motor  tour  of  Leo,  the  M-G-M  lion, 
docile  beast  who  refused  to  even  get 
ufTled  when  the  plane  in  which  he  was 
making  a  cross-country  flight,  was 
wrecked. 


Mr.  and  Mrs.  Walt  Disney  are  in 
New  York  on  the  first  trip  in  years. 
Confirmed  Cali/vrnians.  Had  no 
sooner  stepped  on  the  Eastbound 
train  ivhen  homesickness  almost 
made  them  turn  back.  That's  what 
the  climate  "out  thar"  does. 


What  a  kick  Louis  K.  Sidney  will 
get  out  of  "the  Latest  from  Paris," 
Norma  Shearer  vehicle,  for  the  vete- 
ran Loew  executive  is  a  brother  of 
George  Sidney  who  has  a  prominent 
role  in  the  picture. 


Reissuing  "The  Hunchback" 

With  new  prints,  posters,  press  and 
advertising  material  provided.  Uni- 
versal will  reissue  "The  Hunchback 
of    Notre    Dame"   on    May    27. 


Meyer,  New  Paramount 

Purchasing  Director 

Frank  Meyer,  for  years  assistant 
secretary  of  Paramount  in  charge  of 
the  Long  Island  laboratory,  has  tak- 
en over  the  purchasing  and  supply 
departments  of  Paramount  and 
Publix,  succeeding  George  M.  Spidell, 
who  has  resigned  to  become  eastern 
sales  manager  of  the  E.  F.  Houser- 
man   Steel   Partition   Co. 


His  many  friends  in  New  York 
will  regret  to  see  Lon  Young  leave 
for  the  Coast  to  take  up  production 
work,  but  they're  with  him  in  his 
new  venture,  confident  of  his  suc- 
cess. Lon  is  a  veteran  publicist  of 
high  standing,  backing  up  a  long 
experience  with  good,  sound  judg- 
ment and  ability. 

D.  W.  Griffith  made  a  good  selec- 
tion of  personal  representative  in 
Eddie  (Mule)  Lindeman.  The  vet- 
eran contact  man  is  widely  known 
and  with  his  ability  and  experience, 
should  prove  a  real  asset  to  Griffith. 


Tuesday,  February  28, 1 


All  Distributors  to 
Adopt  New  Gontr 

(Continued   from   Page   1) 

contract,  so  its  adoption  is  m 
association  affair,  despite  whicl 
animous  acceptance  of  the  new 
of  agreement   is    forecast. 

The  Disney's  Here 

Walt  Disney,  producer  of  th'  | 
wald  cartoons,  is  on  a  vacatio:  r 
to  New  York  from  Hollywood,  j 
companied  by  his  wife.  1 

Fred  Baer  Moves  Office  i 
Fred  Baer  has  removed  his 
licity  offices  to  366  Madison 
where  he  now  operates  as  Fred 
and  Associates.  His  partner 
Burr  Price  and  Henry  F.  Wooc 


Sheehan  and  Graii 
Busy  on  Fox  Pre 

(.Continued  from   Page   1)    jpilt! 

ness  and  vacation  trip  in  the 
including  a  visit  to  Havana.  Gnj 
leaves    for    Los    Angeles  in  a 
week  to  confer  with  Sheehan 
schedule.      He    will    be    gone 
three  weeks. 


Is  "Wings"  a  woman's  picture? 
Very  much  so  asserts  Johnny  Man- 
ning of  the  Criterion,  New  York, 
pointing  to  the  large  number  who  re- 
main seated  after  the  show's  over  to 
renew  rouge  and  powder  washed 
away  by  tears  in  the  punch  scene. 


Warners  Return  Today; 
To  Produce  Abroad 

H.  M.  and  Jack  L.  Warner  arrive 
in  New  York  today  on  the  Leviathan 
after  a  two  months'  trip  to  Europe. 
A  group  of  the  1928-29  program  will 
be  produced  abroad.  The  portion  of 
the  work  done  in  Great  Britain  will 
be  under  the  supervision  of  Arthur 
Clavering,  Managing  Director  of 
Warner    Bros.    English    company. 


f— ■ 


|ltn: 
bbi 


AMALGAMATED 
VAUDEVILLE  AGEM 

Attractions  for 
Picture  Theatres 

Standard    VatidevilU  .1 


1600  Broadway,    New  Torkil 

Phone  Penn.  3580 


Now  in  preparation  for  soason  1928-1929 
''ISLAND  MADNESS'' 

By  Wadsworth  Bale 

All  Rights  Protected 


LUMAS     FILM     CORPORATION 


YOU  MUST  h;^ 

THIS  BOOK 


1000  :,* 


Sam  Sax,   Pres. 
1650  Broadway 


Bndd   Rogers,  Vice  Pres. 
New  York  City 


dajj 


February  28,  1928 


—JXI^. 


DAILV 


r. 


sation  Only  Relief 
Brookhart  States 

ntinued  from   Page    1) 

the  senator  rapped  com- 
bitration,  which  he  declar- 
llcd  by  "kangaroo  courts" 
cs  legislation. 

omcnt  was  answered  by  C. 
11,  Hays  organization  coun- 
sked  to  make  a  statement 
rse  of  which  he  traced  the 
'  nt   of   the   industry,   assert- 
ors  invaded  the  producers' 
the  latter  invaded  the  ex- 
leld.      Arbitration,    he     de- 
'  not  one-sided  and  asserted 
10,000  cases  handled  year- 
negligible   number  require 
lit   of  a   seventh   arbitrator 
le  courts.   Court  cases  have 
ced    from   2,100   to   four   a 
aid. 

reforms    achieved    by    the 

•self   were    cited   by    Petti- 

...   as  elimination  of  advance 

its.jwhich   at    one    time    totaled 

"")  or  $20,000,000,  the  money 

!   for  financing  of  pictures. 

aid,  there  probably  is  less 

00  of  advance   deposits   in 

mies'    treasuries.      The    re- 

ago   meeting,    he    said,   has 

iiethiaterially  the  uniform  con- 

!  briefly  outlined  the  posi- 

le    producers    and    distrib- 

iig   they   were    anxious    to 

:es  for  any  defects  and  that 

o   could   suggest   a   better 

;  cj  distribution  would  be  wel- 

|le    said    that    the    picture 

as  in  no  controversy  with 

khart    or    the    government 

to  do  that  which  is  best 

cture   business   as    a   busi- 

wrs    and    distributors    with 

li^of  the  boards,  dominate  ar- 

••oceedings.  Sen.  Brookhart 

nying   the    system    is    fair. 

>r    then    called    upon    Leo 

^'ew   York,   former  general 

ferof    Universal    Theaters,    to 

n    e  situation  in   the   industry 

t;iTits  his  three  theaters. 

'^    no  trust  among  producers, 

is  much  inter-relation,  de- 

-her  in  outling  alleged  dif- 

■    encounters    in    trying    to 

i^>: pictures  for  his  houses,  be- 

the    adjacency    of    theaters 

favored  by  Fox  in  the  dis- 

)f  pictures. 

challenged  Pettijohn's 
ler  that  the  industry  does  not 
'er  government  control  is  the 
atir  question  in  the  bill,  and 


ate  he  bill  are  for  Federal  con- 


1011 

f 

is 

)Ut 

Ig 

n  1 
nd 
ito 
(rin 
:   I 


Pettijohn's    statement    in 
•M  DAILY  that  "All  who 


vho   oppose   it   are   against 


all 

firolit  control." 

chi  was  questioned  closely  by 
ouns  as  to  the  right  of  pro 

i  lj  show  their  films  in  their 
■s,  the  senator  pointing  out 
bill  prohibiting  discrimina- 
lopted,  the  producers  and 
s  could  get  around  it  by 
more  theaters.  Brecher 
I  stand  as  the  morning  ses- 

Couzens  and  Senator  Wat- 
d  a  very  definite  interest 
iceedings   and   the   impres- 


sion was  that  they  were  viewing  the 
whole  matter  as  a  business  rather 
than  a  political  proposition. 

The  afternoon  hearing  developed 
considerable  more  of  interest  as  rep- 
resentatives of  the  independents  hit 
their  stride  in  attacks  upon  the  Hays 
organization  and  the  affiliated  produc- 
ers. Frank  Rembusch  of  Indiana, 
describing  the  whole  thing  as  a  family 
quarrel,  outlined  five  years  of  effort 
o  secure  from  the  Department  of  Jus- 
tice a  decision  as  to  the  legality  of 
arbitration  and  declared  that  the 
opinioin  rendered  by  the  Attorney 
General  was  not  entirely  in  conson- 
ance with  the  reports  from  field  in- 
vestigators, some  of  whom  had  de- 
clared that  whole  plan  was  indefen- 
sible. He  aroused  considerable  inter- 
est when  he  told  the  committee  he 
had  been  fined  $60,000  some  years 
ago  and  had  laughed  at  the  organi- 
zation, but  that  last  year  they  had 
closed  down  on  one  of  his  houses 
and  he  has  not  yet  been  able  to  laugh 
it  off  but  has  since  received  no  films 
for  that  particular  theater. 

It  was  suggested  by  Senator  Couz- 
ens  that  undoubtedly  the  organiza- 
tion had  learned  some  of  its  tactics 
from  the  Klan  in  Indiana,  to  which 
Rembusch  agreed,  declaring  that 
there  had  been  four  Klansmen  and 
two  Democrats  on  the  board  which 
dealt  with  his  case.  The  first  real 
fireworks  of  the  hearing  came  when 
Sidney  E.  Samuelson  of  Newton,  N. 
J.  took  the  stand,  declaring  that  the 
Hays  organization  had  given  the  pub- 
lic nothing  but  lip  service  since  its 
creation.  He  asserted  that  the  pub- 
lic was  the  most  interested  party  to 
the  proceedings,  that  the  trade  press 
does  not  report  all  of  the  film  hap- 
penings throughout  the  country.  He 
said  in  explaining  his  ignorance  of  a 
recent  Texas  suit.  Samuelson  dis- 
cussed the  three  big  evils  in  detail, 
declaring  that  the  producers  deter- 
mined what  pictures  'he  should  buy, 
v/hat  he  should  get  and  even  what 
he  should  charge  and  gave  examples 
to  prove  his  point.  What  the  ex- 
hibitor buys  is  determined  by  block 
and  blind  booking,  he  said,  adding 
he  buys  all  or  gets  none.  Explain- 
ing blocking  and  buying  sight  un- 
seen sometimes  has  unusual  results, 
said  Samuelson  w'hp  added  the  out- 
standing example  of  blind  buying  was 
"White  Flannels,"  a  Warner  Bros, 
production  offered  as  a  tennis  picture 
but  delivered  as  a  coal  mining  story. 
What  the  exhibitor  shall  charge  is 
also  determined  by  the  producer,  the 
theater  owner  having  been  compelled 
to  double  his  usual  admission   when 


HENNEGAN 

Program 

Covers 

special  Designs  for 
all  Holidays. 

Write  for  Samples 

The  HENNEGAN  CO. 
Cincinnati,  Ohio 


showing   "Ben    Hur"   and   "The    Big 
Parade,"  he  said. 

"The  theater  owners  are  buying 
from  the  biggest  bully  who  carries 
he  biggest  stick  and  is  most  able  to 
build  a  theater,"  he  said.  "That  is  the 
one  you  buy  your  films  from."  Sam- 
uelson was  still  on  the  stand  when 
he  hearings  adjourned  for  the  day. 

Canon  William  Sheafe  Chase,  head 
of  the  reformers  was  an  interested 
spectator  at  the  afternoon  hearing. 

Owing  to  a  last-minute  decision  by 
the  interstate  commerce  committee 
last  Friday,  setting  Monday  as  the 
time  for  start  of  hearings  on  the 
bill,  Sen.  Brookhart  was  unable  to 
give  exhibitor  organizations  the  ten 
days'  notice  he  had  promised,  but  on 
Friday  sent  out  wires  to  all  who  had 
asked   to  be  advised. 

The  hearings,  it  was  indicated  yes- 
terday, bid  fair  to  run  for  a  number 
of  days,  as  there  are  many  who  de- 
sire to  express  their  views.  Under 
the  plan  of  procedure,  proponents  of 
the  measure  under  the  leadership  of 
the  Iowa  senator,  are  being  heard 
first. 

Owing  to  the  many  matters  pend- 
ing before  the  committee  on  which 
hearings  must  be  held  in  the  near 
future,  it  is  probable  that  after  a  day 
or  two,  the  Brookhart  bill  will  be 
turned  over  to  a  subcommittee  for 
consideration.  This  is  acceptable  to 
the  senator,  who  desires  only  to  get 
his  people's  testimony  in  the  record. 

If  this  plan  is  followed,  the  sub- 
committee would  report  its  findings 
to  the  full  committee,  which  then 
would  decide  upon  the  action  to  be 
taken  with  respect  to  reporting  the 
measure  to  the  senate. 

The  interstate  commerce  committee 
before  which  the  pros  and  cons  of  the 
bill  will  be  argued,  is  headed  by  Sen. 
James  E.  Watson  of  Indiana. 

Present  also  were  P.  J.  Wood, 
Cleveland;   H.   M.   Richey  and  J.   C. 


Stanley  Reported 
Favoring  Fox  Merger 

(.Continued   from   Page    1) 

influences  opinion  in  this  direction  is 
the  building  campaign  in  Stanley 
strongholds  which  the  Fox  organiza- 
tion  has   under  way. 

C.  Howard  Crane,  Mid-West  archi- 
tect has  prepared  plans  for  the  4,800 
seat  house  planned  by  Fox  at  17th 
and  Market.  The  present  Fox  house 
at  15th  and  Market,  considered  by 
many  one  of  the  choicest  spots  in  the 
city,  is  not  considered  large  enough 
to  hold  the  Roxy  policy  which  Fox 
plans  for  Philadelphia.  This  is  why 
the  larger  theater  is  being  planned. 
There  has  been  some  difficulty  ex- 
perienced over  the  site.  A  number 
of  old  buildings  now  occupy  the  land 
and  so  far  leases  on  all  of  the  property 
has  not  been  obtained,  and  construc- 
tion will  start  in  the  spring. 

Rossheim  Denies  Any  Deal 
is  Under  Consideration 

Philadelphia  —  Despite  prevailing 
opinion  that  the  Fox-Stanley  deal  is 
"in  the  bag,"  Irving  D.  Rossheim, 
Stanley  president,  denies  there  have 
even  been  preliminary  conversations 
for  such  a  move. 


Goldwyns  Arrive 

Samuel  Goldwyn  has  arrived  in 
New  York  from  the  Coast  with  Mrs- 
Goldwyn  (Frances  Howard).  They 
are  en  route  to  Europe  seeking  new 
supporting  players  for  Ronald  Col- 
nian  and  Vilma  Banky. 


McLarin  of  Michigan;  M.  B.  Horo- 
witz of  Cleveland;  M.  Frieberg  of 
Pittsburgh  and  Sol  Raives  of  New 
York.  It  is  expected  that  at  today's 
sessions  Messrs.  Wood  and  Ritchey 
will  speak  and  Sid  Samuelson  will 
complete   testimony  began  yesterday. 


FIRST  DIVISION  DISTRIBUTORS,  Inc. 


Jesse  J.  Goldburg,  Pres, 


ANNOUNCES 


It  Has  in  Production  a  Motion  Picture 
Entitled 

"A  Companionate  Marriage' ' 


WARNING 
AH  Rights'  Are  Protected 


COIIIMBIAVICTOiat 

idebnitin0  lYeairsofAfk 


A  Real  Box^ Office  Opportunity 

for  the  Theatre -Owner  who  wants  the 
greatest  possible  returns  on  his  film 
rental  investment! 

CThere^s  no  guesswork  about  Columbi 
Pictures*    They  can  make  money  for| 
you — just  the  same  as  they  are  makin 
money  for  other  Showmen. 


CSee  your  Columbia  Exchange  managet| 
immediately.  He  has  an  attractive; 
proposition  on  Columbia  Victory  Drive 
that  you  can^t  afford  to  overlook. 


Qet^cquamteii  with  the  Best  Bi 


[VB 


CINCE  its  inception  -seven  years  ago  •  Columbia 
O^ictures  Corporation  has  attained  a  position  of 
(uership  in  the  motion-picture  industry. 


SEVEN  YEARS,  Col- 
nqa  has  been  making  box- 
i^  product  designed  on 
BBlnianship  lines  and  sold  to 
:^itors  on  a  basis  of  square 
:alig  and  mutual  profit. 

Dl  SEVEN  YEARS,  the 
ivig  force  back  of  this  com- 
ing s  policies  has  been  the 
njant  urge  to  give  exhibit- 
consistent  and  depend- 
>lebrogram  of  pictures. 

V]RY  PROMISE  Columbia 
was   kept.      Its   trade- 
has  come  to  be  a  buying 
for  exhibitors  who  want 
dt  the  greatest  possible  re- 


ad 
ar 
lie 


turns  from  their  film  rental  in- 
vestment. 

AS  EXHIBITOR  confidence 
has  grown,  so  Columbia  has 
grown. 

TODAY,  Columbia  Pictures 
are  shown  regularly  in  the  fin- 
est theatres  in  the  world. 

TO  ENHANCE  this  exhibitor- 
confidence  is  the  goal  of  Col- 
umbia Victory  Drive,  which 
has  been  inaugurated  as  an  op- 
portunity for  theatre-owners 
who  seek  extra  quality  and  ex- 
tra value  for  every  dollar  they 
put  into  their  screen  programs. 


el  behind  this  drive  for  the  good  of  your  Box-Office, 
^tn  and  play  off  as  many  Columbia  Pictures  as  you 
inl  while  COLUMBIA   VICTORY  DRIVE  is  under  way. 


P 


?  ValtMe  inthelHilustrp/  j 


THE 


■c^Hk 


DAILY 


Complete   Text  of  Uniform   Contra 


*DiRECTiON  TO  Salesmen  :  While  you 
have  every  right  to  trade  among  prospective 
customers  to  obtain  the  best  offer  possible  for 
your  product,  after  you  have  selected  a  par- 
ticular exhibitor  whose  offer  you  believe  to  be 
the  best  obtainable  and  take  a  vtritten  appli- 
cation from  such  exhibitor,  you  are  hereby 
directed  to  forward  the  application  to  the 
office  of  your  company  and  make  no  further 
effort  to  sell  the  same  service  to  any  other 
exhibitor  directly  competing  with  such  ex- 
hibitor until  the  application  so  forwarded  has 
been  duly  rejected,  accepted  or  withdrawn 
in  accordance  with  its  terms.  A  violation  of 
this  direction  will  subject  you  to  discharge. 

*(Note:  This  direction  to  Salesmen  shall 
be  printed  upon  but  shall  not  be  deemed  a 
part  of  the  Standard  Exhibition  Contract.) 

STANDARD  EXHIBITION  CONTRACT 

Agreement,  made  in  one  or  more  counter- 
parts    between     a     corporation 

(hereinafter  referred  to  as  "the  Distributor"), 
party  of  the  first  part,  and  the  Exhibitor 
hereinafter  named  and  referred  to  as  the 
"Exhibitor,"  operating  the  theater  or  theaters 
hereinafter  designated,  party  of  the  second 
part, 

WITNESSETH : 

The   parties   hereto    agree    as   follows: 

F:rst:  The  Distributor  warrants  that  there 
is  contained  herein  all  of  the  numbered  Art- 
icles of  the  "Standard  Exhibition  Contract" 
agreed  upon  by  the  Contract  Committee  ap- 
pointed at  the  1927  Motion  Picture  Trade 
Practice  Conference  (an  authenticated  copy 
of  which  has  been  filed  with  the  American 
Arbitration  Association).  The  Distributor 
also  warrants  that  any  clauses  in  addition 
thereto  appearing  upon  the  Schedule  have  been 
approved  by  such  Contract  Committee,  and 
that  any  additional  clauses  appearing  upon  a 
Rider,  if  any  hereto  annexed,  are  not  incon- 
sistent with  any  of  such  numbered  Articles. 
It  is  agreed  that  any  clauses  contained  in 
such  Rider  shall  be  of  no  effect  unless  such 
Rider  be  signed  by  the  Exhibitor.  It  is 
agreed  that  any  agreement  contained  in  the 
Schedule  covering  or  describing  what  photo- 
plays are  licensed  hereunder  and  in  respect 
of  any  license  fee,  exhibition  dates  and  any 
provision  permitted  by  the  provisions  of  the 
numbered  Articles  hereof  shall  not  be  deemed 
an  additional  clause  for  the  purpose  of  this 
Article. 

Second:  (a)  The  Distributor  hereby  grants 
to  the  Exhibitor,  and  the  latter  accepts,  a 
license  under  the  respective  copyrights  of  the 
several  photoplays  designated  and  described 
in  the  Schedule  herein  subject  to  the  terms 
and  conditions  hereinafter  stated  to  exhibit 
(during  the  period  of  one  year  commencing 
with  the  date  fixed  or  determined  as  here- 
inafter provided  for  the  exhibition  in  the  the- 
ater hereinafter  designated  provided  for  the 
exhibition  in  the  theater  hereinafter  designated 
of  the  first  photoplay  deliverable  hereunder, 
unless  otherwise  in  the  Schedule  provided) 
each  of  such  photoplays  at  the  said  theater 
only  for  the  number  of  successive  days  in 
the  said  Schedule  provided.  If  more  than 
one  theater  is  hereinafter  designated  no  pho- 
toplay is  licensed  hereunder  for  exhibition 
at  more  than  one  of  such  theaters  unless 
otherwise  specifically  agreed  upon  in  the 
Schedule. 

In  case  any  of  such  photoplays  (except 
photoplays  which  shall  be  "roadshown")  shall 
not  be  "generally  released"  by  the  Distrib- 
utor for  distribution  in  the  United  States 
during  the  period  beginning 
and    ending  ,    such    photo- 

plays shall  be  excepted  and  excluded  from 
this  license  unless  the  Exhibitor  shall  give 
written  notice  to  the  Distributor  not  later 
than  thirty  days  after  such  last  mentioned 
date  that  the  Exhibitor  elects  to  exhibit  all 
of  such  photoplays  hereunder.  If  such  notice 
be  given  the  Distributor  shall  deliver  and  the 
Exhibitor  shall  exhibit  such  photoplays  as 
and  when  available  for  exhibition  hereunder, 
except  that  any  of  such  photoplays  not  so 
"generally  released"  within  two  years  after 
such  last  mentioned  date  shall  be  also  ex- 
cepted and  excluded.  The  Distributor  may 
exhibit  or  license  the  exhibition  of  any  photo- 
plays excepted  and  excluded  as  aforesaid  when 
and  where  desired  by  the  Distributor,  and  all 
claims  or  causes  of  action  in  respect  thereof 
are  hereby  expressly  waived  by  the  Exhibitor. 

Third:  The  Exhibitor  agrees  to  exhibit 
under  said  license  said  photoplays,  but  only 
at  the  theater  hereinafter  specified,  on  the 
exhibition  date  or  dates  fixed  in  the  Sched- 
ule or  determined  as  hereinafter  provided, 
and  not  to  allow  any  positive  print  thereof  to 
leave    the    Exhibitor's    possession    during    the 


Contract  Changes  at  a  Glance 

Following  are  important  changes  of  the  new  Standard  Exhibi- 
tion Contract,  effective  May  1: 

The  exhibitor  may  cancel  ten  per  cent  of  any  block  on  payment  of  50  per  cent 
of  the  rental  of  pictures  cancelled. 

No  short  subjects  shall  be  included  in  any  block  of  features. 

Protection  will  begin  on  the  last  instead  of  the  first  day  of  run. 

Distributors  must   provide   prints   "suitable  for   exhibition." 

Exhibitors  are  relieved  from  playing  pictures  not  "generally  released"  during 
the  life  of  the  contract,  imless  such  exhibitors  give  written  notice  of  their  desire 
to  play  the  pictures,  which  then  must  be  supplied  within  two  years  or  the  contract 
cancelled. 

Protection  is  established  during  the  life  of  the  contract  over  any  new  theaters 
built  in  the  zone  for  which  the  pictures  are  bought. 

Only  two  pictures  may  be  withdrawn  from  the  block  for  roadshowing. 

Salesmen  are  subject  to  discharge  for  violation  of  the  code  of  ethics. 

The  exhibitor  may  hold  the  exchange  liable  for  missouts  caused  by  another 
exhibitor,  who,  in  turn,  is  liable  to  the  distributor  for  the  damage  involved. 

The  exhibitor  is  relieved  of  liability  on  prints  damaged  in  transit. 

Film  damaged  or  destroyed  is  to  be  paid  for  at  actual  replacement  cost, 
instead  of  the  arbitrary  figure  of  four  cents  per  foot. 

The  exhibitor  shall  not  be  required  to  play  any  picture,  substitutions  to  which 
have  been  made  so  that  it  does  not  correspond  to  the  identifying  description,  as 
concerns  star,  director,  or  specified  story  or  play,  although  distributors  retain  right 
to  change  titles  and  make  alterations,  changes  in  or  adaptations  of  the  book  or 
play  specified. 

The  exhibitor  must  not  cut  pictures,  except  newsreels,  without  written  or 
telegraphic  approval  of  the  distributor,  and  must  adhere  in  advertising  to  the  form 
of  announcement  contained  in  the  distributor's  advertising  matter. 

Distributors  are  fined  an  additional  ten  per  cent  of  the  award,  for  every  month 
which  elapses  following  their  failure  to  comply  with  the  award.  This  is  the  only 
change  in  arbitration  rules. 

Exhibitors  are  relieved  at  the  discretion  of  the  arbitration  board  from  playing 
pictures  reUgiously  racially  offensive. 


period  specified  for  fhe  exhibition  of  any  such 
positive  print  at  any  other  time  or  place. 
Such  license  shall  be  specifically  for  such 
exhibition  of  such  photoplays,  and  for  no 
other   purpose. 

FouSth:  The  Exhibitor  agrees  to  pay  for 
such  license  as  to  each  of  such  photoplays 
the  fixed  sums  herein  specified  at  least  three 
(3)  days  in  advance  of  the  date  of  shipment 
from  the  Distributor's  Exchange  or  from  the 
last  previous  exhibitor  of  the  positire  print 
thereof. 

Fifth:  Payment,  if  any,  made  upon  the 
execution  hereof  by  the  Exhibitor  shall  be 
deemed  payment  on  account  of  the  sums  last 
payable    hereunder. 

Sixth:  During  the  life  of  this  contract 
the  Distributor  agrees  not  to  exhibit  or  license 
the  exhbiition  of  any  such  photoplays  in 
conflict  with  the  "run"  or  "protection  per- 
iod," if  any,  in  the  Schedule  specified.  Unless 
otherwise  provided  herein,  such  "protection 
period"  shall  be  computed  from  the  last  date 
of  e-xhibition  of  each  photoplay  as  fixed  herein. 
If  "protection"  is  granted  hereunder  against 
a  specified  theater  or  theaters  which  "pro- 
tection" shall  indicate  that  it  was  the  inten- 
tion of  the  Distributor  to  grant  such  "pro- 
tection" against  all  of  the  theaters  in  the  im- 
mediate neighborhood  or  vicinity  of  the  Ex- 
hibitor's theater,  then,  unless  otherwise  pro- 
vided in  the  Schedule,  such  "protection"  shall 
be  deemed  to  apply  to  and  include  any  theater 
that  may  hereinafter  be  opened  in  such  neigh- 
borhood  or   vicinity. 

Seventh:  The  Distributor  agrees  to  de- 
liver to  the  Exhibitor  during  the  period  speci- 
fied in  Article  Second  hereof  or  otherwise 
in  the  Schedule  provided  for  a  positive  print 
suitable  for  exhibition  of  each  of  such  photo- 
plays for  exhibition  at  the  said  theater  on  the 
dates  specified  or  on  the  dates  determined  as 
herein  provided.  Delivery  of  such  positive 
prints  by  the  Distributor  to  the  Exhibitor 
at  the  Distributor's  exchange  or  to  a  common 
carrier  or  to  the  United  States  postal  authori- 
ties for  mailing  or  to  any  agent  of  the  Ex- 
hibitor shall  be  deemed  delivery  by  the  Dis- 
tributor  to   the    Exhibitor   hereunder. 

All  deliveries  other  than  at  the  Distrib- 
utor's exchange  shall  be  made  in  time  to 
enable  the  carrier  thereof  in  accordance  with 
the  carrier's  time  schedule  to  deliver  to  the 
Exhibitor  or  at  the  place  where  the  Exhibitor's 
theater  is  located  prints  at  least  one  hour 
before  the  usual  time  for  the  opening  of  the 
Exhibitor's   Theater. 

The  Exhibitor  agrees  to  return  each  posi- 
tive print  received  by  the  Exhibitor  hereun- 
der, with  the  reels  and  containers  furnished 
therewith,  to  the  exchange  of  the  Distributor 
from  which  the  Exhibitor  is  served  or  as 
otherwise  directed  by  the  Distributor  im- 
mediately after  the  last  exhibition  of  such 
positive  print,  in  the  same  condition  as  when 


received  by  the  Exhibitor,  reasonable  wear 
and  tear  due  to  the  proper  use  thereof  ex- 
cepted. The  Exhibitor  agrees  to  pay  all  costs 
of  transportation  of  such  positive  prints,  reels 
and  containers  from  the  Distributor's  ex- 
change or  the  last  previous  exhibitor  having 
possession  of  any  of  such  positive  prints  (as 
the  case  may  be)  and  return  to  the  Distrib- 
utor's exchange;  or  if  directed  by  the  Dis- 
tributor, to  ship  such  positive  prints  else- 
where than  to  the  Distributor's  exchange 
transportation  charges  collect.  It  is  agreed 
that  the  delivery  of  a  positive  print  properly 
directed  and  packed  in  the  container  fur- 
nished by  the  Distributor  therefor,  to  a  car- 
rier designated  or  used  by  the  Distributor 
and  proper  receipt  therefor  obtained  by  the 
Exhibitor,  shall  constitute  the  return  of  such 
positive  print   by  the   Exhibitor. 

If  the  Exhibitor  fails  to  or  delays  the  re- 
turn of  any  positive  print  to  the  Distributor 
or  fails  to  forward  or  delays  forwarding  (as 
directed  by  the  Distributor)  any  such  print 
to  any  other  exhibitor  the  Exhibitor  agrees 
to  pay  the  Distributor  the  damage,  if  any,  so 
caused  such  other  exhibitor  as  shall  be  de- 
termined by  Arbitration  as  provided  for  in 
Article   Eighteenth   hereof. 

Eighth:  The  exhibition  date  or  dates  of 
each  photoplay,  unless  definitely  specified  or 
otherwise  provided  for  in  the  Schedule,  or 
otherwise  agreed  upon,  shall  be  determined 
as    follows : 

1.  The  Distributor  shall  mail  to  the  Ex- 
hibitor at  least  fifteen  days'  notice  in  writing 
of  the  date  upon  which  each  photoplay  will 
be  available  for  exhibition  by  the  Exhibitor, 
consistent  with  prior  runs  and/or  protection 
heretofore  or  hereafter  granted  to  other  ex- 
hibitors (which  date  is  hereinafter  referred 
to  as  "the  available  date").  Such  notice  shall 
be  of  no  effect  unless  prints  of  such  photo- 
play are  in  the  exchange  of  the  Distributor 
from  which  the  Exhibitor  is  served. 

2.  Within  fourteen  days  after  the  mailing 
of  suoh  notice,  the  Exhibitor  shall  select  an 
exhibition  date  or  dates  within  a  thirty  day 
period  commencing  with  such  available  date, 
by  giving  written  notice  to  the  Distributor  of 
the  date,   or  dates,  so   selected. 

//  the  exhibition  date  or  dates  so  selected 
by  the  Exhibitor  are  not  open  for  the  Ex- 
hibitor, then  the  exhibition  date  or  dates  shall 
be  designated  as  provided  in  the  following 
paragraphs   "A"   and   "B": 

(A).  If  other  dates  within  said  thirty 
day  period  are  open  the  Exhibitor  shall  im- 
mediately select  from  such  other  open  dates 
another  date  or  other  dates;  failing  to  do  so. 
then  the  Distributor  shall  designate  the  date 
or  dates  which  shall  be  within  a  period  not 
earlier  than  two  weeks  nor  later  than  isx 
weeks  from  the  date  first  selected  by  the  Ex- 
hibitor, by  mailing  fourteen  days'  notice  there- 
of to  the  Exhibitor. 


(B).  If  no  other  date  or  dates  wit 
thirty  day  period  are  open  (after  thi 
iter's  written  request  therefor)  then 
hibitor  shall  designate  the  date  c 
which  shall  be  within  a  period  no; 
than  two,  nor  later  than  six  weeks  I 
last  date  of  the  said  thirty  day  pt 
immediately  giving  written  notice  th 
the  Distributor.  If  the  Exhibitor 
immediately  designate  such  date  or  i 
provided  in  this  paragraph  "B,"  i 
tributor  shall  designate  the  dale  r 
within  the  same  period  by  mailing 
Exhibitor  fourteen  days'  notice  of  s 
or  dates. 

//    the   Exhibitor   fails   to  make  ml 
tion  within  fourteen  days  after  the  m 
the    available    dates    of    any    photopl 
the  Distributor  may  at  any  time  desi. 
exhibition    date    or    dates    thereof,  oii 
or   dates   shall    not    be    prior   to  the 
date,  by  mailing   notice  thereof  at  le 
teen     days     before    such    exhibition 
dates;    and    if   any   such    photoplay  si 
been  exhibited    by   any   other  exhibili 
a   "run"    prior   in    point   of  time  and 
ately    preceding    the    "run"    sfecififi 
Schedule    granted    to    the    Exhibitor, 
Distributor  shall  designate  the  eihib: 
or    dates    thereof,    which    shall    be 
period    of    forty-five    days    comme»c 
the    available    date.     In    case    tki 
date   or   dates  of   any  of  the  pi  _ 
be   designated    by   the   Distributor 
this  paragraph,    "the  period  of  pri 
any,  specified  in  the  schedule,  sluU , 
the  fifteenth   (lith)   day  of  the  thirt: 
iod    specified    in   paragraph   2   of  tki 

3.  The  exhibition  date  or  dates  ( 
the  photoplays  selected  by  the  Ext 
available),  or  designated  as  in  thi 
Eighth  provided,  or  otherwise  tpi 
between  the  Distributor  and  the  i 
shall  be  for  all  purposes  the  exhibf 
or  dates  of  such  photoplay  as  though 
specified  in  the   Schedule. 

4.  In  case  this  contract  embracfti 
of  feature  photoplays,  five  reels  or, 
length  and  featuring  a  particular  tl 
rector,  the  Exhibitor  shall  not  ht 
hereunder  to  exhibit  more  than  one, 
of  any  such  series  every  five  weeks 

Ninth:      The    Exhibitor    shall   p; 
Distributor    a    sum    equal    to   the  a 
placement    at    the    Distributor's   exc 
each    linear    foot    of    any    positive  li 
stolen  or  destroyed  or  injured  in  ail 
the   interval   between   the   delivery  t 
the  Distributor  and  the   return  then 
Exhibitor  in  full  settlement  of  all 
such   loss,  theft,   destruction  or  inju 
payment,    however,   shall   not   transfi 
or   any   interest   in   any   such  positiv 
the   Exhibitor   or   any   other   party,  i, 
the    Exhibitor    from    liability    arisii 
any    breach    of    this    contract.      Tb  * 
utor    shall    at    the    option    of    the  »* 
repay    or    credit    to    the    Exhibitor     *■ 
paid    by    the    latter    for    lost   or   sto  f 
excepting   "news    reels,"   upon   their  :^ 
the    Distributor   within    sixty    (60)      '' 
the    date    when    the    same    shoulrf 
returned   hereunder.      The    Exhi! 
be    liable    for    the    damage    or   (i- 
any     positive     print,     provided    t;  . 
establishes    such    damage    or    dt~i     ' 
truction    occurred    while    in    trail 
Exhibitor.       The    Exhibitor    shall   i 
notify  the   Distributor's   exchange  b 
of   the   loss,   theft   or   destruction  _t 
age   or   injury   to   any   positive   prin 
positive   print   shall   be  received  {ro| 
hibitor   by   the   Distributor  or  any 
exhibitor   in  a  damaged  or  partialljj 
condition  it   shall  be  deemed  to  ha 
damaged    or   destroyed    by   the   Exl 
less    the    latter,    prior    to    the    see 
exhibition    thereof    shall    have  tel^| 
Distributor's  exchange  that  such  ptj 
ceived    by     the     Exhibitor    in    a    dl 
partially  destroyed  condition,  and  » 
fully    the    nature    of    such    damag 
amount  of  footage  so  damaged  or  c| 

Tenth:  The  Exhibitor  shall 
quired  to  accept  for  any  photopla 
in  the  Schedule  as  the  photoplay 
or  of  a  director,  or  based  upon 
story,  book  or  play,  or  by  an 
description,  any  other  photoplay  of 
star  or  different  director,  or  basl 
different  story,  book  or  play,  0 
responding  to  such  identifying  de=' 
the  case  may  be.  Nothing  hereii  * 
shall  limit  the  right  of  the  Di:  ^ 
change  the  title  of  any  of  such  pbt9 
as  respects  any  photoplay  based  W 
story,    book   or    play,    prevent   the  ft 


(0 

1^ 


]bruary  28,  1928 


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OAiur 


w  Agreement    Operative  May  1 


changes     in    or    adaptations 

r   warrants   that   none   of    the 

1  hereunder  are  reissues  from 

old    negatives    renamea,    c*- 

iically    set    forth    as    such    in 

I'liis   contract   shall   not   be   as- 
party  without   the  written  ac- 
assignee   and   the   written   con- 
r  party;   provided,  that   if   the 
ir    disposes   of    his    interest    in 
lafter  specified,  he  may  assign 
the   purchaser   of    such    inter- 
written    consent    of    the    Dis- 
li  assignment  shall  become  ef- 
e    written    acceptance    thereof 
.    such    assignment,    however, 
e    the     Exhibitor     of     liability 
CSS     the     Distributor     consents 
Wlelease  the  Exhibitor  from  such 

The    Exhibitor    agrees    to    run 
cpting    "news    reels")     as    de- 
alteration,    excepting   with   the 
raphic    approval    of    the    Dis- 
to    requirements    of   duly    au- 
authorities    necessitating    any 
Exhibitor    also    agrees    to    ad- 
>  jiaounce    each     photoplay    as     a 
'    i  all  newspaper  advertising  and 
■=STfl    by   the    Exhibitor    relating    to 
the   Exhibitor   shall   adhere   to 
uncement  contained  in  the  ad- 
issued  by  the   Distributor. 
J  accessories   used   by  the    Ex- 
-ction    with    the    exhibition    of 
must     be     leased     from     or 
tributor  and  must  not  be  sold, 
away   by   the   Exhibitor. 
Liitract   expressly   provides    for 
in  the   City   or   Town   wherein 
:r  treinafter    specified    is    located, 
itoikgrees   not   to   advertise   any  of 
'herein   provided   for   announce- 
.ng   or  otherwise   prior   to,   and 
ompletion  of,  the  exhibition  of 
by   any   other   exhibitor   having 
le    "first-run"    thereof    in    said 

or  shall  not  in  any  wise  be 
jreach  of  the  provisions  of  the 
eceding  paragraph  contained  in 
Itandard  Exhibition  Contract" 
I  exhibitor. 

The     Distributor     warrants 
plays   herein    provided    for   will 
advertising   matter   for   which 
■  received  by  the  Distributor. 
The  E.xhibitor  agrees  to  pay 
Itor  upon   demand   any   tax,    fee 
'  charge    now    and/or    hereafter 
ed    upon    the    delivery    and/or 
i   positive   prints  of   the   photo- 
on  the  sums  payable  under  this 
Exhibitor    to   the    Distributor. 
...statute   or    ordinance    any    such 
or  kier   like   charge   is   or   shall   be 
•'    "Id    by    the    Distributor    and    the 
".lyable    hereunder    by    the    Ex- 
•herein   definitely   fixed   or   can- 
determined   then   the    Exhibitor 
iich   part   of  any  such   tax,   fee 
harge,    paid   or    payable   by   the 
It    4  shall    be    fixed    in    the    manner 
d         the     then     President     of     the 
^'iration    Association. 

The  Exhibitor  warrants  and 
ing  the  period  each  of  the 
ein  provided  for  shall  be  ex- 
d  theater  the  Exhibitor  will 
lission  to  said  theater  an  actual 
vhich  shall  not  be  less  than  ten 
a  greater  minimum  admission 
n  elsewhere  specified,  for  each 
that  such  photoplays  shall  not 
ted  jnless    such    admission    fee     is 


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.:  si 


In  case  the  Exhibitor  shall  be 
irevented  from  the  performance 
:t  with  respect  to  any  of  the 
in  specified  by  reason  of  censor 
ements,  accidents,  strikes,  fire 
:ts   of    God,   the   public   enemy, 

or  order  of  any  Court  of  com- 
lon,  then  such  delay  or  failure 
:  with  respect  to  such  photo- 
xcused  and  all  claims  or  causes 

damages    therefor,    or    arising 

hereby    expressly    waived     by 

In  any  such   event,   the   time 

r  to  perform  this  contract  with 

such  photoplay  shall  be  extend- 
!  equal  to  the  time  of  such  de- 

ormance  thereof  because  of  the 
".y  such  cause  or  contingency  is 
5ible,  in  which  case  performance 
tor  with  respect  to  any  such 
be   waived.      The    resumption 


of  performance  by  the  Exhibitor  shall  begin 
promptly  after  the  removal  or  abatement  of 
the  contingencies  or  causes  of  such  disabil- 
ity or  prevention  of  performance,  provided 
that  if  such  delay  and/or  prevention  of  per- 
formance, caused  as  aforesaid,  shall  continue 
for  a  period  of  three  (3)  months  either  party 
hereto  may  cancel  this  contract,  but  only 
with  respect  to  any  such  photoplay  the  e.xhi- 
l)ition  hereunder  of  which  has  been  so  delayed 
or  prevented,  by  sending  after  the  e-xpiration 
of  such  three  (3)  months'  period  to  the  other 
party   notice   in  writing   to   such   effect. 

In  case  the  Distributor  shall  be  delayed  in 
or  prevented  from  the  performance  of  this 
contract  with  respect  to  any  of  the  photoplays 
herein  specified  by  reason  of  the  elements, 
accidents,  strikes,  fire,  insurrection,  acts  of 
God,  the  public  enemy,  public  calamity.  Court 
orders,  censor  rulings,  delays  of  any  common 
carrier,  or  of  the  United  States  Postal  au- 
thorises, delays  in  production  or  failure  of 
the  producers  of  any  such  photoplays  to  make 
or  deliver  them  to  the  Distributor  or  of  any 
star  or  other  performer  to  appear  herein  in 
time  for  delivery  as  herein  provided,  then  such 
delay  in  or  prevention  of  performance  shall 
be  excused  and  all  claims  or  causes  of  ac- 
tion for  damages  therefor  or  arising  there- 
from are  hereby  expressly  waived  by  the  Ex- 
hibitor. In  any  such  event,  the  time  of  the 
Distributor  to  perform  this  contract  with  re- 
spect to  any  such  photoplay  shall  be  extended 
for  a  period  equal  to  the  time  of  such  delay, 
provided,  however,  that  in  case  any  such  de- 
lay of  prevention  shall  prevent  the  Distribu- 
tor from  "generally  releasing"  any  such  photo- 
play during  the  period  specified  in  paragraph 
(b)  of  Article  Second,  the  provisions  of  such 
paragraph  shall  govern,  unless  performance 
because  of  the  happening  of  any  such  cause  or 
contingency  is  rendered  impossible,  in  which 
case  performance  by  the  Distributor  with  re- 
spect to  auy  such  photoplay  shall  be  waived. 
The  resumption  of  performance  by  the  Dis- 
tributor shall  begin  promptly  after  the  re- 
moval or  abatement  of  the  contingencies  or 
causes  of  such  disability  or  prevention  of 
performance  and  the  Distributor  shall  deliver 
to  the  Exhibitor  any  such  photoplay  at  the 
earliest  available  date  thereafter,  and  such 
delivery  in  any  such  case  shall  be  with  the 
same  force  and  effect  as  though  delivery  took 
place  within  the  period  herein  above  limited 
and  the  Exhibitor  agrees  to  accept,  pay  for 
and  exhibit  any  such  photoplay  at  such  later 
period  pursuant  to  the  terms  hereof. 

Seventeenth:  The  waiver  by  either  party 
of  any  breach  or  default  by  the  other  party 
shall  not  be  construed  as  a  waiver  of  any 
other  or  subsequent  breach  or  default  by  such 
other    party. 

Eighteenth:  The  parties  hereto  agree  that 
before  either  of  them  shall  resort  to  any  court 
to  determine,  enforce  or  protect  the  legal 
rights  of  either  hereunder,  each  shall  submit  to 
the  Board  of  Arbitration  (established  or 
constituted  pursuant  to  the  Rules  of  Arbitra- 
tion filed  with  the  American  Arbitration  As- 
sociation, 342  Madison  Avenue,  New  York 
City,  bearing  date  May  1,  1928  and  identified 
by  the  signatures  of  the  Contract  Committee 
appointed  at  the  1927  Motion  Picture  Trade 
Practice  Conference,  a  copy  of  which  will  be 
furnished  to  the  Exhibitor  upon  request)  in 
the  city  wherein  is  situated  the  exchange  of 
the  Distributor  from  which  the  Exhibitor  is 
served  or  if  there  be  no  such  Board  of  Arbi- 
tration in  such  city  then  to  the  Board  of 
Arbitration  in  the  city  nearest  thereto  (unless 
the  parties  hereto  agree  in  writing  that  such 
submission  shall  be  made  to  a  Board  of  Arbi- 
tration located  in  another  specified  city)  all 
claims  and  controversies  arising  hereunder 
for  determination  pursuant  to  the  said  Rules 
of  Arbitration  and  the  rules  of  procedure 
and  practice  adopted  by  such  Board  of  Arbi- 
tration. 

The  parties  hereto  further  agree  to  abide 
by  and  forthwith  comply  with  any  decision 
and  award  of  such  Board  of  Arbitration  in 
any  such  arbitration  proceeding,  and  agree 
and  consent  that  any  such  decision  or  award 
shall  be  enforceable  in  or  by  any  court  of 
competent  jurisdiction  pursuant  to  the  laws 
of  such  jurisdiction  now  or  hereafter  in  force; 
and  each  party  hereto  hereby  waives  the  right 
of  I'ial  by  jury  upon  any  issue  arising  under 
this  contract,  and  agrees  to  accept  as  con- 
clusive the  findings  of  fact  made  by  any 
such  Board  of  Arbitration  and  consents  to 
the  introduction  of  such  findings  in  evidence 
in    any    judicial    proceeding. 

In  the  event  that  the  Exhibitor  shall  fail 
or  refuse  to  consent  to  submit  to  arbitration 
any  claim  or  controversy  arising  under  this 
or  any  other  Standard  Exhibition  Contract 
which  the  Exhibitor  may  have  with  the  Dis- 
tributor    or     any     other     distributor     or     to 


Reform 

Wash.  Bur.  of  THE  FILM  DAILY 
Washington — The  new  con- 
tract came  up  at  the  hearings 
on  the  Brookhart  bill  yester- 
day when  Charles  C.  Petti- 
john,  counsel  for  the  Hays 
organization,  pointed  it  out  as 
an  instance  of  reform  in  its 
business  structure  which  the 
industry  is  introducing  from 
the  inside. 


abide  by  and  forthwith  comply  with  any  de- 
cision or  award  of  such  Board  of  Arbitra- 
tion upon  any  such  claim  or  controversy  so 
submitted,  the  Distributor  may,  at  its  option, 
demand,  for  its  protection  and  as  security 
for  the  performance  by  the  Exhibitor  of  this 
and  all  other  existing  contracts  between  the 
parties  hereto,  payment  by  the  Exhibitor  of 
an  additional  sum  not  exceeding  $500  under 
each  existing  contract,  such  sum  to  be  re- 
tained by  the  Distributor  until  the  complete 
performance  of  all  such  contracts  and  then 
applied,  at  the  option  of  the  Distributor, 
against  any  sums  finally  due  or  against  any 
damages  determined  by  said  Board  of  Arbi- 
tration to  be  due  to  the  Distributor,   the   bal- 

In  the  event  that  the  Distributor  shall  fail 
ance,  if  any  to  be  returned  to  the  Exhibitor; 
and  in  the  event  of  the  Exhibitors's  failure  to 
pay  such  additional  sum  within  seven  (7) 
days  after  demand,  the  Distributor  may  by 
written  notice  to  the  Exhibitor  suspend  ser- 
vice hereunder  until  said  sura  shall  be  paid 
and/or  terminate  this  contract, 
or  refuse  to  consent  to  the  submission  to  ar- 
bitration of  any  claim  or  controversy  arising 
under  this  or  any  other  Standard  Exhibition 
Contract  providing  for  arbitration  which  the 
Distributor  may  have  with  the  Exhibitor,  or 
to  abide  by  and  forthwith  comply  with  any  de- 
cision or  award  of  such  Board  of  Arbitration 
upon  any  such  claim  or  controversy  so  sub- 
mitted, within  the  number  of  days  specified 
in  Article  Twenty-Second  opposite  the  name 
of  the  City  in  which  such  Board  of  Arbitra- 
tion is  located,  the  Exhibitor  may  at  his  op- 
tion terminate  this  and  any  other  existing 
contract  between  the  Exhibitor  and  the  Dis- 
tributor by  mailing  notice  by  registered  mail 
within  two  (2)  weeks  after  such  failure 
or  refusal,  and  in  addition  the  Distributor 
shall  not  be  entitled  to  redress  from  such 
Board  of  Arbitration  upon  any  claim  or  claims 
against  any  exhibitor  until  the  Distributor 
shall  have  complied  with  such  decision,  and 
in  the  meanwhile  the  provisions  of  the  first 
paragraph  of  this  Article  Eighteenth  shall 
not  apply  to  any  such  claim  or  claims. 

Any  such  termination  by  either  party, 
however,  shall  be  without  prejudice  to  any 
other  right  or  remedy  which  the  party  so  ter- 
minating may  have  by  reason  of  any  such 
breach    of    contract    by    the    other    party. 

The  provisions  of  this  contract  relating  to 
arbitration  shall  be  construed  according  to 
the  law  of  the  State  of  New   York. 

Nineteenth:  This  Contract  is  complete 
and  no  promises  or  representations  have  been 
made  by  either  party  to  the  other  except  as 
set    forth    heretic. 

Twentieth:  If  the  license  herein  granted 
shall  apply  to  an  entire  group  of  photoplays 
offered  by  the  Distributor  to  the  Exhibitor 
at  one  time,  and  not  otherwise,  the  Exhibitor 
shall  have  the  right  to  exclude  from  this 
contract  up  to  but  not  exceeding  ten  percent 
of  the  total  number  of  such  photoplays,  but 
only  if  the  Exhibitor  shall  give  the  Dis- 
tributor written  notice  to  such  effect  at  any 
time  not  later  than  fourteen  (14)  days  be- 
fore the  date  fixed  for  the  exhibition  of  any 
such  photoplay  is  available  for  exhibition  here- 
under, and  if  at  the  same  time  the  Exhibitor 
shall  pay  to  the  Distributor  one-half  of  the 
license  fee  payable  in  respect  of  any  such 
photoplay.  In  computing  such  ten  percent, 
fractions  of  less  than  one-half  shall  be  dis- 
regarded. If  any  such  photoplay  shall,  De- 
cause  of  such  exclusion,  be  thereafter  licenced 
by  the  Distributor  for  the  same  run  as  that 
specified  in  this  contract,  for  exhibition  at 
another  theater  where  such  excluded  photo- 
play would  not  have  been  exhibited  if  not 
so  excluded;  then  one-half  of  the  license  fee 
(up  to  but  not  exceeding  the  amount  paid 
by    the    Exhibitor    to    the    Distributor    as     a 


condition  of  so  excluding  such  photoplay)  re- 
ceived by  the  Distributor  for  such  re-license, 
shall  be  creaited  to  the  Exhibitor  by  tht 
Distributor. 

If  tne  license  fee  for  any  such  photoplay 
so  excluded  is  to  be  computed  either  in  whole 
or  in  part  upon  a  percentage  ^f  gross  re- 
ceipts of  the  Exhibitor's  theater,  then  for 
the  purpose  of  computing  such  one-half  of 
such  license  fee  payable  hereunder  in  respect 
of  such  photoplay,  such  gross  receipts  for  each 
iay  that  any  such  photoplay  is  licensed  here 
under  for  exhibition  thereat  shall  be  deemed 
to  be  the  average  daily  gross  receipts  of  such 
theater  during  the  period  of  thirty  (30)  op- 
erating days  immediately  prior  to  such  date 
01    availability   of    such    photoplay. 

Twenty-First:  If  the  Exhibitor  shall 
claim  that  the  exhibition  at  the  theater  here- 
in after  specified  of  any  photoplay  licensed 
hereunder  will  be  offensive  to  the  public  in 
the  place  where  such  theater  is  located  be- 
cause of  racial  or  religious  subject  matter, 
and  if  the  Exhibitor  shall  give  written  no- 
tice to  the  Distributor  of  such  claim  within 
a  reasonable  time  prior  to  the  date  fixed  for 
the  Exhibition  thereof  hereunder  such  claim 
shall  be  immediately  submitted  to  the  Board 
of  Arbitration  herein  specified  If  such 
Board  of  Arbitration  shall  specifically  deter- 
mine that  the  exhibition  of  such  photoplay  at 
such  theater  will  be  offensive  to  said  public 
because  of  racial  or  religious  subject  matter, 
then  such  photoplay  shall  be  excepted  from 
this  contract  and  -not  otherwise.  The  Dis- 
tributor may  exhibit  or  license  the  exhi- 
bition of  any  photoplay  so  excepted  when 
and  where  desired  by  the  Distributor  free 
from    all    claims    of    the    Exhibitor. 

If  the  Distributor  shall  be  of  the  opin- 
ion that  any  photoplay  licensed  hereunder 
will  be  offensive  because  of  racial  or  relig- 
ious subject  matter,  to  the  public  in  the 
place  where  the  Exhibitors  theater  is  lo- 
cated, the  Distributor  shall  have  the  right 
to  except  and  exclude  such  photoplay  from 
this  contract,  upon  condition  that  such  photo- 
play shall  not  thereafter  be  licensed  for  ex- 
hibition in  such  place  unless  such  racial  or 
religious  subject  matter  is  eliminated  there- 
from in  which  case  such  photoplay  shall  again 
be    deemed    licensed   hereunder. 

Twenty-Seconu:  This  instrument  shall  be 
deemed  an  application  for  a  license  under 
copyright  only  and  shall  not  become  binding 
until  accepted  in  writing  without  alteration 
or  change  by  an  officer  of  or  any  person  duly 
authorized  by  the  Distributor  and  notice 
of  acceptance  sent  to  the  Exhibitor  as  here- 
in provided.  The  deposit  by  the  Distributor 
of  any  check  or  other  consideration  given 
by  the  Exhibitor  at  the  time  of  application  as 
payment  on  account  of  any  sums  payable 
hereunder  or  the  delivery  of  a  print  of  any 
of  the  photoplays  or  the  furnishing  of  any 
advertising  accessories  shall  not  be  deemed 
an   acceptance    hereof    by   the   Distributor. 

Unless  notice  of  acceptance  of  this  appli- 
cation by  the  Distributor  is  sent  to  the  Ex- 
hibitor by  mail  or  telegraph  within  the  num- 
ber of  days  after  the  date  thereof  hereinafter 
specified  (immediately  following  the  name  of 
the  city  wherein  is  situated  the  exchange  of 
the  Distributor  from  which  the  Exhibitor  is 
served,  or  if  such  city  is  not  hereinafter 
named  then  within  the  number  of  days  speci- 
fied immediately  following  the  city  herein- 
after named  nearest  thereto)  said  application 
shall  be  deemed  withdrawn  and  the  Dis- 
tributor shall  forthwith  return  any  sums 
paid  on  account  thereof  by  the  Exhibitor. 
Albany  10;  Atlanta  20;  Boston  10;  Buffalo 
10;  Charleston  ll;  Charlotte  IS;  Chicago 
15;  Cincinnati  20;  Cleveland  15;  Dallas  30; 
Denver  20;  Des  Moines  15;  Detroit  IS;  In- 
dianapolis IS;  Jacksonville  15;  Kansas  City 
IS;  Los  Angeles  25;  Little  Rock  15;  Louis- 
ville 15;  Memphis  20;  Milwaukee  15;  North- 
ern New  Jersey  7;  Minneapolis  20;  Butte 
30;  New  Haven  10;  New  Orleans  15;  New 
York  City  7;  Oklahoriia  City  20;  Omaha  20; 
Peoria  15;  Philadelphia  10;  Pittsburgh  14; 
Portland,  Ore.,  30;  St.  Louis  15;  Salt  Lake 
City  30;  San  Francisco  20;  Seattle  30; 
Washington,    D.    C,    14. 

This  application  and  any  application  for 
other  photoplays  of  the  Distributor  executed 
by  the  Exhibitor  at  the  same  time  shall,  for 
the  purpose  of  this  Article  only,  be  deemed 
one  application  unless  an  agreement  to  the 
contrary  contained  in  the  Schedule  is  specifi- 
cally signed  by  the   Exhibitor. 

A  copy  of  this  application,  signed  by  the 
Exhibitor,  shall  be  left  with  the  Exhibitor  at 
the  time  of  signing,  and  in  the  event  of  ac- 
ceptance  thereof    as    above   provided,   a   dupli- 


I 

« 


cate    copy,    signed    by    the    Distributor,    shall 
be  forwarded  to  the   Exhibitor. 

Approved  Additional   Clauses 

1.  If  this  contract  designates  certain  pho- 
toplays by  title,  it  shall  be  non-cancellable 
as  to  such  photoplays.  If  it  embraces  a 
series  of  photoplays  not  designated  by  title 
it  may  be  cancelled  as  to  such  series  by  either 
party  after  two  photoplays  of  such  series 
have  been  exhibited  and  paid  for,  by  notice 
in  writing  to  the  other  party  after  playing 
the  second  of  said  photoplays,  such  can- 
cellation to  take  effect  after  (  ) 
additional  photoplays  shall  have  been  ex- 
hibited  and   paid   for. 

2.  *The  Distributor's  right  to  approve  or 
reject  this  application  or  any  other  applica- 
tion signed  by  the  Exhibitor  at  the  same  time, 
or  any  other  time,  is  not  dependent  upon  the 
approval  or  rejection  by  the  Distributor  of 
such   other   application    or   this   application. 

AGREED    TO:     

Exhibitor. 
*(Note:  This  clause  may  be  added  to 
.  the  Schedule  only  in  respect  of  photoplays 
produced  by  a  producer  not  controlled  by 
the  x3istributor,  and  only  if  the  Distribu- 
tor's contract  with  such  producer  provides 
that  such  pictures  shall  be  sold  separately 
and  apart  from  other  pictures  distributed 
by  the  Distributor,  and  shall  be  of  no  ef- 
fect unless  specifically  agreed  to  in  writ- 
ing by  the  Exhibitor.) 


3.  The  Distributor  shall  have  the  right  to 
exhibit  and/or  cause  to  be  exhibited  as  a 
"roadshow,"  at  any  time  prior  to  the  exhi- 
bition thereof  hereunder,  such  of  the  photo- 
plays licensed  hereunder  as  the  Distributor 
may  from  time  to  time  select  and  determine, 
provided,  however,  that  such  roadshow  exhi- 
bitions shall  be  at  theaters  at  which  admis- 
sion prices  for  evening  performances,  during 
such  exhibitions  thereof,  of  not  less  than 
one  dollar  shall  be  charged  for  the  majority 
of  the  orchestra  seats,  and  further  provided 
that  e.xcept  in  the  cities  of  New  York  and 
Los  Angeles  not  more  than  two  of  such  photo- 
plays  shall   be   so   roadshown. 

If  any  such  roadshow  exhibition  shall  be 
in  the  city  of  New  York,  N.  Y.,  and  if  the 
Exhibitor's  theater  be  situated  in  a  territory 
then  served  by  the  Distributor's  exchange  or 
exchanges  located  in  said  City,  the  Distribu- 
tor shall  have  the  right  to  except  and  ex- 
clude from  this  license  any  such  photoplay 
(not  exceeding  in  the  aggregate  two  of  such 
photoplays)  so  roadshown  in  said  City  upon 
sending  written  notice  to  that  effect  to  the 
Exhibitor  not  later  than  eight  weeks  after 
the  commencement  of  such  roadshow  exhibi- 
tion in  such  City,  provided  the  Distributor 
shall  by  like  notice  except  and  exclude  such 
photoplay  from  all  other  contracts  containing 
this  clause  and  licensing  the  exhibition  of  such 
photoplay  in  such  territory.  Such  exception 
and  exclusion  shall  not  be  affected  in  case 
the  Distributor  shall  inadvertently  omit  to 
send  such  notice  to  any  of  such  other  ex- 
hibitors. 

If  any  such  roadshow  exhibition  shall  be 
in  the  city  of  Los  Angeles,  Cal.,  and  if  the 
Exhibitor's  theater  be  situated  in  the  terri- 
tory then  served  by  the  Dstributor's  exchange 
or  exchanges  located  in  said  City,  the  Dis- 
tributor shall  have  the  right  to  except  and 
exclude  from  this  license  any  such  photo- 
play (not  exceeding  in  the  aggregate  two  of 
such  photoplays)  so  roadshown  in  said  City, 
upon  the  same  terms  and  conditions  above 
provided  for  the  exception  and  exclusion  of 
photoplays  roadshown  in  the  city  of  New 
York. 

If  and  when  any  such  roadshow  exhibi- 
tion (except  any  roadshow  exhibition  in  New 
York  and/or  Los  Angeles)  shall  be  in  the 
territory  served  by  the  Distributor's  exchange 
or  exchanges  serving  the  Exhibitor's  theater, 
such  photoplay  so  roadshown  in  such  terri- 
tory shall  forthwith  be  excepted  and  ex- 
cluded from  this  license.  The  Distributor 
shall  send  written  notice  to  that  effect,  to 
the  Exhibitor  within  fourteen  (14)  days  after 
such    roadshow    exhibition    commences. 

The  Distributor  may  so  exercise  such  right 
to  except  and  exclude  any  such  photoplay 
from  time  to  time,  in  the  respective  terri- 
tories, as  above  defined,  in  the  United  States. 
Any  photoplay  so  roadshown  in  any  place  in 
the  United  States,  and  not  excepted  and  ex- 
cluded from  this  license  as  aforesaid,  shall 
not  be  deemed  available  for  exhibition  here- 
under until  after  the  completion  of  such  road- 
showing  of  such  photoplay  in  the  United 
States,  and  such  photoplay  shall  be  exhibited 
hereunder    as    and    when    available. 

For  each  photoplay  that  the  Distributor 
shall  except  and  exclude,  as  aforesaid,  the 
Exhibitor  is  hereby  granted  the  option  to 
except  and  exclude  from  this  license  one  of 
the  other  photoplays  licensed  hereunder,  but 
only  if  the  Exhibitor  shall  give  to  the  Dis- 
tributor written  notice  to  that  effect  not  later 
than   fourteen  days   before  the  date   fixed   for 


THE 


the  exhibition  hereunder  of  such  other  photo- 
play. The  Distributor  may  exhibit  and/or 
license  the  exhibition  of  any  and  all  photo- 
plays excepted  and  excluded  from  this  license 
by  the  Distribiitor  and/or  the  Exhibitor,  as 
aforesaid,  when  and  where  desired  by  it, 
free  from  all  claims  of  the  Exhibitor  in  re- 
spect   thereof. 

4.  If  this  contract  calls  for  payment  or 
any  part  thereof  computed  upon  the  Exhib- 
itor's gross  receipts,  such  payment  or  any 
part  thereof  shall  be  made  daily,  together 
with  a  correct  itemized  statement  of  the  gross 
receipts  of  said  theater  for  admission  there- 
to upon  the  exhibition  date  or  dates  of  each 
photoplay  for  which  payment  is  so  required 
to  be  made.  Should  the  Distributor,  so  re- 
quire, such  itemized  statement  shall  be  made 
upon  forms  furnished  by  the  Distributor.  Up- 
on such  date  or  dates  an  authorized  repre- 
sentative of  the  Distributor  is  hereby  given 
the  right  to  verify  the  sale  of  all  tickets  of 
admission  to  said  theater,  and  the  receipts 
therefrom;  and  for  such  purpose  shall  have 
access  to  the  theater,  including  the  box  office, 
and  also  the  right  to  examine  the  Exhibitor's 
books  and  records  insofar  as  they  relate  to 
such  gross  receipts.  The  Distributor,  or  its 
authorized  representative,  shall  also  have 
access  for  a  peiiod  of  sixty  (60)  days  after 
the  receipt  by  the  Distributor  of  the  final  box 
office  statement,  to  all  of  the  Exhibitor's  books 
and  records  for  the  purpose  of  verifying  such 
to  the  provisions  of  this  Clause  will  be  treated 
as  confidential,  except  in  any  arbitration  pro- 
ceeding or  litigation  in  respect  of  this  con- 
tract. The  Distributor  agrees,  unless  such 
representative  be  a  regular  employee  of  hte 
Distributor,  not  to  employ  as  such  represen- 
tative any  perscn  a  resident  of  or  regularly 
employed  in  the  place  where  the  Exhibitor's 
theater  is  located,  excepting  with  the  consent 
of  the  Exhibitor. 

5.  If  the  license  fee  of  any  photoplay  li- 
censed hereunder  is  to  be  computed  either  in 
whole  or  in  part,  upon  a  percentage  of  the 
gross  admission  receipts  of  said  theater,  and 
if  the  Exhibitor  fails  or  refuses  to  exhibit 
such  photoplay  as  provided  in  this  contract, 
the  Exhibitor  shall  pay  to  the  Distributor  as 
liquidated  damages  for  each  day  that  the  Ex- 
hibitor fails  or  refuses  to  exhibit  such  photo- 
play (in  addition  to  any  fixed  sums  payable 
hereunder  in  respect  of  such  photoplay)  a  sum 
equal  to  such  percentage  of  the  average  daily 
gross  receipts  of  such  theater  during  the  peri- 
od of  thirty  (30)  operating  days  immediately 
prior  to  the  date  or  dates  when  such  photo- 
play should  have  been  so  exhibited,  provided, 
however,  that  if  the  Exhibitor  shall  exhibit 
such  photoplay  for  less  than  the  full  num- 
ber of  days  provided  for  in  this  contract,  such 
sum  equal  to  such  percentage  shall  be  com- 
puted, upon  a  sum  equal  to  seventy-five  per 
cent  (75%)  of  the  gross  receipts  of  said  the- 
ater for  the  last  day  of  the  exhibition  thereat 
of   such  photoplay. 


On  the  same  side  of  the  contract  upon  which 
the  Exhibitor  is  required  to  sign,  there  shall 
be  printed  the  Schedule.  In  the  Schedule 
there  shall  be  specified  the  license  fees  of  the 
photoplays;  the  number  of  days  for  which  each 
is  licensed;  the  run  and  protection  period,  if 
any,  agreed  upon;  any  provision  in  respect 
of  the  exhibition  date  or  dates  of  the  several 
photoplays;  the  description  of  the  photoplays, 
which  shall  be  identified  by  specific  designa- 
tion of  a  star  or  director,  or  as  based  upon 
specific  literary  material  or  described  by  an 
identifying  description  of  the  story,  provided 
that  in  long  terra  and/or  franchise  and/or 
service  contracts  providing  for  more  than  one 
year's  "releases,"  the  photoplays  may  be  gen- 
erally described  as  photoplays  released  by  the 
Distributor  or  a  like  general  description,  and 
in  such  long  term  and/or  franchise  and/or 
service  contracts  the  provisions  of  the  Stand- 
ard Exhibition  Contract  may  be  incorporated 
therein.  Any  "short  subject"  photoplay  may 
be  identified  or  described  by  brand  or  sim- 
ilar   description. 

All  approved  additional  clauses,  if  any, 
added  to  the  Standard  Exhibition  Contract 
and  any  provision  permitted  by  the  provisions 
of  the  numbered  Articles  shall  be  set  forth 
in    the    Schedule. 

No  re-issues  of  photoplays  or  old  negatives 
re-named  shall  be  included  in  any  group  of 
new  photoplays.  No  "short  subjects"  or 
ne  "news  reels"  shall  be  included  in  any 
group  of  feature  photoplays,  and  the  licens- 
ing of  "news  reels"  or  "short  subjects"  groups 
shall  not  be  made  a  condition  of  licensing 
the  exhibition  of  feature  photoplays  or  vice 
versa,  piovided  that  the  Distributor  may  in- 
clude in  any  long  term,  franchise  and/or 
service  contract,  feature  photoplays  and/or 
"short  subject"  photoplays  and/or  "news 
reels." 


Rules  of  arbitration  will  appear 
in  an  early  issue  of  THE  FILM 
DAILY. 


Coast  Wire  Service- 


Columbia  Studios  Bus 


COMPANY  NOT  FOLLOWING 
CURTAILMENT  TREND 


General  trend  for  s'hutdowns  and 
reduced  production  schedules  has  had 
no  effect  on  the  Columbia  studios, 
where  shooting  is  going  on  at  full 
speed.  The  current  week  saw  the 
completion  of  one  film,  while  three 
other  companies  were  at  work. 

Erie  Kenton  has  finished  editing 
of  "The  Sporting  Age,"  and  the  print 
has  been  shipped  to  New  York.  This 
stars  Belle  Bennett,  in  a  cast  includ- 
ing Hoimes  Herbert,  Carroll  Nye  and 
Josephine  Borio. 

Frank  Capra  is  shooting  the  tent 
show  scenes  of  "The  Matinee  Idol," 
featuring  Bessie  Love  and  Johnnie 
Walker. 

Betty  Compson  and  her  two  lead- 
ing men,  Allan  Forrest  and  Otto 
Matiesen  are  working  under  direction 
-ii  Walter  Lang. 

On  another  stage,  camera  work  has 
started  on  some  of  the  interiors  of 
"After  the  Storm"  which  stars  Ho- 
bart  Bosworth  under  direction  of 
George  B.  Seitz.  Preparations  are 
progressing  on  stories  and  casting  of 
several  other  productions,  with 
"Broadway  Daddies,"  scheduled  to  go 
into  work  this  week. 


New  Writers  Cot 

Scenarists  must  not  cone  . 
unjustly  the  work  of  j' 
colleagues,  when  seeking 
ployment,  under  terms  of 
code  of  ethics  now  \ 
drafted  by  the  Academy  o 
P.  Arts  and  Sciences  and 
eming  relations  between  i 
ers  and  producers. 


Paramount  Plans  S« 
to  "Abie's  Irish  li 

Paramount  is  to  make  a  si 
"Abie's  Irish  Rose"  next  fall.!| 
Fleming  will  direct. 


Little 
from  **Lots 

By   RALPH    WILK 

Hollywood 

JOSEPH  VON  STERNBERG  has 
the  distinction  of  having  directed 
two    pictures    that    broke 
three  Broadway  theaters.     Hi 
Last    Command"    established    a 
weekly  attendance  mark  at  the 
while    his    "Underworld"    broke 
records  at  the  Paramount  and  Rivoli. 

4=  4:  4= 

Lester    Cohen,    author    of 
"Sweepings,"  and  Jack  Pegler 
are  holding  a  re-union  at  th< 
Paramount  studio.    Cohen  has ^ 
been  added  to  the  Paramoi^nl/ 
scenario   staff,   while  Jac) 
handling  international  pro\ 
tion  work  at  the  stvdio.      \\ 

Film  editors  point  with  pride  to  the 
fact  that  many  of  the  leading  direc- 
tors are  former  cutters.  The  number 
includes  Clarence  Brown,  Lewis 
Milestone,  Dorothy  Arzner,  Howard 
Bretherton  and  others.  Alice  Terry 
was  also  at  one  time  a  film  editor. 
*         *         * 

Our  Passing  Show:  Gary  Cooper 
being  stung  by  a  bee  while  motoring 
on  Vine  street;  Harry  d'Arrast  being 
congratulated  for  his  direction  of 
"Service  for  Ladies,"  the  admirer 
having  seen  the  picture  in  London. 


Cast  with  Leatrice  JOj 

Cissie    Fitzgerald   and  Jedjj 
have   been   added   to   cast  ol] 
Made  Women,"  starring  Lea 
which  Paul  L.  Stein  is  dire 
De   Mille. 


liilit' 

m 
ife 


$1,000,000  Involved  U 
3-Year  Griffith  Co 

Contract  closed  between  1 
Griffith  and  Caddo  Prod.,  is 
years,  and  is  declared  to  inV 
000,000. 


Complete   Three  Titl 

Viola  Brothers  Shore  an 
Braxton  have  completed  titl 
Devil  Skipper,"  directed  by 
Adolphi;  "Saturday  Night," 
by  George  Archainbaud;  an 
Hour,"  Al  Raboch,  director 
fany-Stahl. 


Universal  Completes 

"Phyllis  of  the  Follies,' 
Day,   Matt  Mooire,  Lilyan 
and   Edmund   Bums,  has  bJ 
pleted  at  Universal.     Ernst  T 
directed.      Production  on 
Take"  also  has  been  finish! 
Njam    Beaudine   directed  wij 
ii^uding  George   Sidney,  J] 
sliolV-S'ccn-ge-ieAsds.   Shall 
and  Sam  Hardy. 


Clift  to   Produce  Aba 

Denison  Clift  is  en  rout«| 
land  to  direct  his  original] 
of  London."  He  also  plail 
"The  Charge  of  the  Light  F 


Boteler  Signed  for  "Pcj 

iffany-Stahl  has  sigOi 
Botelef-4or  a  featured  rfife 
er"  whichltegmald  Barltw*- 
ing.  Boteler  has  just  coni| 
title  role  in  James  Hogan's 
geant  Mulligan." 


Withers  Cast  as  D<l 
In  "Golden  Shackles,"  th(j| 
las  Fitzgerald  productic|3 
Withers  appears  in  the  rol<r 
tor.  He  will  next  be  see't 
Gertrude  Olrastead  in  '"^ 
"Bringing  Up  Father."       =** 


li_. 


Wpaper 

HLMDOM 


\ 


ULTHE  NEWS 
ALL  THE  TIME 


LLII 


No.  50 


Wednesday,  February  29,  1928 


Price  5  Cents 


REWORKS  EXPECTED 


RlflON  DEADLOCK  AT  COLUMBIA  VICTORY  DRIVE 
INflPOLISCONTINUES  MARKS  SEVENTH  BIRTHDAY 


is — Threat  of  distributors 
lianiber  of  commerce  to 
tors  to  act  for  exhibitor 
the  Northwest  exhibitor 
\alked  out"  on  arbitra- 
niter  threat  of  Pres.  W. 
!  the  exhibitor  body,  to 
order  restraining  any  ar- 
r.ding  outcome  of  the 
which  caused  the  "jam" 
st  moves  in  the  local  sit- 

■  ised  his  members  to  re- 

e    on    the    board    and    to 

nouses     issued,     pending 

the  case.    Warners,  hav- 

11  comply  with  a  decision 

i.   secured   a   writ   to   re- 

ird  from  refusing  to  ar- 

unipany's   cases.      A   de- 

11  case  is  expected  in  about 

Then   notice   of   the   court 

served,    exhibitors    with- 

ibitration. 

s  have  taken  no  action 
1  to  appeal  to  the  chani- 
lerce  to  appoint  arbitra- 
-;    return    to    the    city   of 


Celebrating  the  company's  seventh 
anniversary,  Columbia's  Victory 
Drive,  a  seven  weeks'  campaign  to 
mark  the  birthday  observance  and 
to  strengthen  relationship  between 
the  company  and  exhibitors  was  in- 
augurated Feb.  20  by  the  33  Colum- 
bia branches  of  the  United  States 
and  Canada.  Each  week  of  the 
campaign  symbolically  represents  a 
year  of  Columbia  history. 

A  national  advertising,  publicity 
and  exploitation  campaign  on  the  en- 
tire "Perfect  Thirty"  has  been  launch- 
ed and  will  be  continued  during  the 
drive.  Special  circulars,  accessories, 
and  banners  will  be  used  to  ballyhoo 
the  campaign.  Four  features  and 
one  special  will  be  ready  in  addition 
to  productions  already  announced. 


.  ll^hibitor  Unit  to 
;h  Expansion  Plan 

is — All  exhibitors   served 
leapolis  are  to  be  invited 
Northwest  exhibitor  unit, 
stood,    in    a    membership 
to   get   under   way.      An 
yn|nt  plan  on  dues  is  to  be 
incentiyes    offered.      At 
organization   is   confined 
nesja,  North  and  South  Da- 
perior.  Wis.,  but  tlie  new 
take  in  western  Wiscon- 
U?er   Michigan  exhibitors. 


tU] 

eaf 
Mi 
th. 
tid' 

OOJ 


;ui 


Plans  Expansion 
U«rmountain  States 


valC 


CUi 

:th 

•i  it 
I 
;s 
th 
pl 
d 


Woods  Plans  to  Film  "The 
Green  Hat"  in  England 

London — A.  H.  Woods  will  pro- 
duce 'The  Green  Hat,"  Michael  Ar- 
len  play,  filming  of  which  was  ban- 
ned by  the  Hays  organization,  with 
Marshall  Neilan  handling  direction 
and  Blanche  Sweet  starred.  Woods 
hopes  to  complete  the  picture  by  May 
when,  it  will  be  shipped  to  America 
for  exhibition  in  Woods'  houses.  If 
the  picture  is  successful,  a  corpora- 
tion is  expected  to  be  formed  by 
Woods  for  production  of  other  pic- 
tures here.  '  Woods  secured  screen 
rights   of   the  play  from    Fox. 


ity — Expansion  through- 
ermountain  territory  by 
Enterprises  is  being  plan- 
laho  cities  to  be  first  ob- 
he  campaign.  Boise,  Po- 
ho  Falls  and  Blackfoot 
:pected  to  be  invaded.  A 
ter  at  Twin  Falls  also  is 
;d.  Marcus  has  houses 
50  at  Ogden  and   Provo. 


Loew*s  Opening  1st  Run 
at  Indianapolis  Saturday 

Indianapolis — United  Artists  and 
M-G-M  specials  with  a  stage  band 
is  to  be  the  policy  of  the  Palace,  to 
be  reopened  Saturday  by  Loew's, 
bringing  a  new  factor  to  the  first  run 
situation  here.  The  house  which  has 
been  dark  since  last  June  when  the 
Keith  interests  relinquished  the  lease, 
has  been  completely  redecorated. 
Emil  Seidel  is  to  direct  the  pit  or- 
chestra and  be  master  of  ceremonies 
for  the  band.  Lester  Huf?  will  be 
featured  organist.  W.  A.  Tinney, 
Pittsburgh,  district  manager,  is  su- 
pervising the  opening.  C.  L.  Wins- 
'ion    is    resident    manager. 


Exhibitors  Organize 

IVashington  Bureau  of  The  Film  Daily 

Washington — Unaffiliated  ex- 
hibitors representing  14  states 
have  organized  here  to  take 
care  of  congressional  legisla- 
tive matters,  particularly  with 
respect  to  bills  to  outlaw  blind 
and  block  booking  and  arbi- 
trary allocation  of  product  now 
pending.  Charles  L.  O'Reilly, 
New  York,  is  chairman,  and 
Frank  J.  Rembusch,  Indiana, 
secretary  of  the  group.  A 
steering  committee  of  ten  has 
been  named. 


APATHY  CAOSESCEITO 


E 


London — Failure  of  first  run  inde- 
pendents to  support  the  trading 
scheme  sponsored  by  the  Cinematog- 
raph Exhibitors  Ass'n.,  has  led  to 
abandonment  of  the  proposed  buying 
combine.  This  was  due,  it  is  stated, 
to  the  fact  that  a  number  of  the  inde- 
pendents are  considering  selling  out 
to  circuits.  The  committee  reporting 
the  situation  states  the  plan  could  be 
carried  out  better  independently  of  the 
exhibitor  association. 


Fox  Stock  Subscribed; 
Loew  and  U.  A.  Dividends 

With  expiration  Monday  of  the 
time  limit  during  which  stockholders 
of  Fox  Film  were  entitled  to  sub- 
scri!)e  for  125,000  shares  of  Class  A 
common,  at  $75  a  share,  the  entire 
issue  has  been  subscribed  for.  Earn- 
ings  for   1927  were  $6.24  a  share. 

Loew  directors  have  declared 
quarterly  dividend  of  50  cents  on  the 
common,  payable  March  31  to  stock 
of  record  March  14,  and  United 
Artists  Theater  Circuit  has  declared 
a  l^/i  per  cent  dividend  on  the  pre- 
ferred payable  March  15. 


Emelka  and  Lichtspiel 
Theaters  Linked  in  Deal 

Berlin  (By  Radio) — A  deal  be- 
tween Emelka  and  Lichtspiel  Theaters 
is  reported  under  way,  although  the 
former  denies   a  story  to   that   effect. 


Petti  John  to  Fire  Opening 

Gun  in  Fight  Against 

Brookhart  Bill 

Washington  Bureau  of  THE  FILM  DAILY 
Washington  —  Fireworks  are  ex- 
pected today  when  producer-distribu- 
tors and  affiliated  theater  owners  open 
their  fight  against  the  Brookhart  bill, 
with  C.  C.  Pettijohn,  counsel  of  the 
Hays  organization,  scheduled  to  fire 
the  opening  gun  in  the  campaign  at 
the  session  which  opens  at  10  A.  M._ 
Disclosures  of  a  sensational  nature 
are   predicted. 

Presentation  of  the  exhibitors'  side 
of  the  block  booking  situation  was 
concluded  yesterday  when  representa- 
tives of  exhibitors  in  Midwestern 
states  explained  the  situation  in  their 
organizations.  Fred  J.  Herrington  of 
Pittsburgh  declared  that  exhibitors 
in  his  state  are  suffering  from  the 
worst  of  conditions  due  to  the  coal 
strike.  He  alleged  that  producers  are 
compelling  them  to  play  pictures  con- 
tracted for  even  though  there  is  no 
money  in  their  towns,  a  condition 
which  Pettijohn  indicated  would  be 
taken   up   and   straightened   out. 

Herrington  also  brought  out  that  producers 
have  the  privilege  of  withdrawing  from  a 
block  any  picture  they  desire  to  hold  out 
even  though  the  block  was  sold  on  the  basis 
of  that  film  and,  after  roadshowing  such  a 
picture  for  some  time,  attempt  again  to  sell 
it  to  exhibitors.  He  also  asserted  that  there 
is  a  provision  in  the  contract  under  which 
additional  clauses  may  be  added  by  the  pro- 
ducer at  any  time. 

Mrs.  Rufus  M.  Gibbs,  representing  the 
Citizens  League  for  Better  Motion  Pictures 
of  Baltimore,  declared  that  block  booking  de- 
prives the  exhibitor  of  any  opportunity  to 
cancel  pictures  which  do  not  appeal  to  his 
patrons.  She  refused  to  permit  questioning 
by  Pettijohn  but  efforts  of  members  of  the 
committee  to  determine  what  effect  Maryland 
censorship  had  on  the  quality  of  films  de 
veloped  that  she  believed  the  censors  "were 
doing   the   best   they   could." 

Henry  A.  Staab  of  Milwaukee,  a  member 
of  the  voluntary  censor  council  of  that  city, 
answered  the  censorship  question  by  stating 
that  the  difficulty  was  in  cutting  out  the  bad 
matter  without  ruining  an  otherwise  excel- 
lent picture.  Block  booking  is  less  successful 
in  Wisconsin  than  in  other  states,  he  said, 
because  there  is  greater  absence  of  producer 
competition  in  the  smaller  towns.  He  dis- 
cussed the  arbitration  system  declaring  that 
the  exhibitor  rarely  asks  for  the  seventh  ar- 
bitrator because  he  feels  it  would  accom- 
plish  no  good. 

Six  weeks'  protection  for  producer  houses 
was  the  complaint  of  P.  J.  Wood  of  Colum- 
bus who  outlined  the  situation  in  Cleveland. 
He  told  the  committee  that  the  British  film, 
law  contains  anti-blind  booking  provisions  but 
asserted  the  trade  press  here  had  not  carried 
that   fact. 

Sidney    Samuelson    also    discussed    longtime 

Protection  by  outlining  the  situation  in  New 
ersey  where,  he  said,  Stanley-Fabian  were 
demanding  long  time  protection  for  their 
houses.  St.  Louis  independents  are  putting 
on  double  programs  with  one  film  secured 
from  independent  exchanges  to  offset  the 
effect  of  long  time  protection,  Fred  Wehren- 
(Continued    on    Page    2) 


DAILY 


Wednesday,  February  ? 


Vol.  XLIII  No.50  Wednesday,  Feb.  29, 1928  Price  5  Cents 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  mouths,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad 
way,  New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  1.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


"Mike"  Simmons  Succeeds 
Lon  Young  at  Gotham 

Michael  L.  Simmons,  former  mo- 
tion picture  editor  of  "The  (New 
York)  Morning  Telegraph,"  joins 
Gotham  Marth  5  as  director  of  ad- 
vertising and  publicity,  succeeding 
Lon  Young  who  resigned  to  enter 
production.  In  his  new  capacity 
Simmons  will  read  books,  plays  and 
scripts  for  selection  of  film  material. 


Sciolly  Made  District  Mgr. 

Henry  J.  Scully  has  been  appointed 
district  sales  manager  in  the  eastern 
territory  by  Brill  Dist.  Organization, 
handling  Ufa  product.  Scully  wai 
former  manager  of  the  Paramount 
exchange  at  New  Haven  and  also 
district  manager  in  New  England  for 
United  Artists. 


(s)    Am.     Seat.     . . . 

*  do    vtc 

(c-b)  do    6s    36    .  .  . 

*  Bal.  &  Katz  . 
*(c)   Con.    Fm.    Ind. 

(c)        do    pfd 

(s)   East.    Kodak    .  . 

*(s)       do  pfd 

♦(c)  Film  Insp.  .. 
♦(s)  First  Nat.  pfd. 
(s)  Fox  Fm.  "A", 
(c)  Fox  Thea.  "A" 
*(c)    Intern.     Proj.. 

(c)   Keith-A-O     

(b)  Keiths  6s  46.  . 
(s)  Loew's,  Inc.  . .  . 
*(c)  do  deb.  rts. 
(b)  do  6s  41ww. 

(b)  do  6s41x-war. 
(s)  M-G-M  pfd.  .. 
*(s)  M.  P.  Cap... 
(s)   Orph.    Cir.    pfd. 

(s)   Para.   F-L    

*(s)  do  pfd.  ... 
(c-b)  do  6s  47  ... 
(h)    Par.  By.5Hs51. 

(s)   Pathe     

(s)       do    "A"    

(b)  do  7s  37  ... 
(o)  Roxy  "A"  . . . . 
(o)        do   units    . . . . 

(o)       do   com 

(o)    Skouras  Bros.    . 

Stanley  Co.    .  .  . 
(o)   Technicolor    . . 

(c)  Trans-Lux  .  . . . 
(o)  United  Art.  . . 
(o)        do     pfd. 

(o)   Univ.    Ch.    com. 

(o)        do     pfd. 

(c)    Univ.     Pict.     .  . 

(s)        do    pfd 

(c)  Warner  Bros.  . 
(s)  do  "A"  .  . . 
(c-b)   do  6J^s  28   .  . 


High 
39 


Low    Close      Sales 


22^ 
166^ 


38J4 

102^ 


22"^ 
166 


2m 

i6i"' 

99^8 
60 

loej^ 

lOOJi 
26 

23J4 

99" 

102J4 

15 

6754 
25 
27 
6 
38 

49J4 
1/a 

13 

80 

2 

80 

166" 

175/2 
26^8 
109 


80!^ 
20Ji 

loi" 

99% 
59/8 

106  j/^ 

lOOJi 

26 

23li 

9SH 
10254 

3 
li'A 
67 
27 
29 

7 
40 
48  ?i 

3 

15 


39 

7354 
1025^ 
.     63 

18^ 

22  54 
166% 
129^8 

4 
106 

81 

21 

8 

101 

997A 

5954 

ny2 

106J4 

100J4 

26 

7 

2354 

1155^ 

12154 
9m 

10254 

3/8 

U'A 

6^Y^ 


200 
i7",666 


600 

200 


2,900 
1,900 

'466 
1,000 
1,600 

4,666 

1,000 
100 

'266 

3,600 

48,666 

16,000 
3,600 
5,600 

44,000 


85 

99% 

2554 
105"4 


4954 
■354 


23 
100 

109 


100 


20 

1,500 

1,400 

55,000 


M-G-M  Releasing  Lindbergh  Film 
"Forty  Thousand  Miles  with  Lind- 
bergh" is  the  title  of  a  three  reel 
picture,  which  M-G-M  will  release 
the  first  week  in  March  as  a  short 
subject  special.  As  its  title  indicates, 
it  deals  with  the  aeronautical  career 
of  Col.  Charles  A.  Lindbergh. 


1927  Projector  Exports 
are  Valued  at  $641,461 

Washington — Projector  exports  in 
1927  totaled  3,402  representing  a  de- 
clared value  of  $641,461,  according 
to  the  M.  P.  Section  of  the  Dept.  of 
Commerce. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant     J040 


Last    Prices   Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)   Over  the   Counter  Transactions    (Bid  and 

Asked), 
(s)   Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the  Chi- 
cago Board,  Skouras  Bros,  on  the  St.  Louis 
Stock    Exchange   and    Stanley    in    Philadelphia. 


M-G-M  Dividend 

M-G-M  directors  have  declared 
quarterly  dividend  of  50  cents  per 
share  on  the  common  payable  March 
31  to  stock  of  record  March  14. 


British  Censor  Here 

T.  P.  (Tay  Pay)  O'Connor,  "Father 
of  the  House  of  Commons,"  and 
chairman  of  the  British  censor  board, 
has  arrived  in  New  York  for  a  visit. 


"Drums  of  Love"  Closing 

"Drums  of  Love"  Sunday  is  to 
close  its  run  of  six  weeks  at  the  Lib- 
erty, New  York. 

Lewis  Milestone  in  N.  Y. 
Lewis  Milestone,  director,  is  in  New 
York  from  the  Coast. 


Fireworks  Expected 
at  Brookhart  Hearing 

(Continued  from  Page   1) 

berg,    representing   the   Missouri   independents, 
declared. 

Concluding  the  presentation  of  the  pro- 
ponents side,  Leo  Brecher  quoted  from  an 
editorial  appearing  in  THE  FILM  DAILY 
Feb.  5  on  the  inability  of  the  independents 
to  bid  in  the  open  market  against  the  af- 
filiated group.  Pettijohn  and  other  represen- 
tatives of  the  producers  will  take  the  stand 
today  and  expect  to  clean  up  their  side  in  one 
session. 

Block  and  blind  booking  permit 
the  continued  distribution  of  pictures 
which  otherwise  would  not  find  a 
market,  Sidney  E.  Samuelson,  New- 
ton, N.  J.,  exhibitor  testified  before 
the  Senate  interstate  commerce  com- 
mitee  at  resumption  of  hearings  on 
the  Brookhart  bill  yesterday  morning. 
Samuelson  had  been  on  the  stand 
Monday  when  the  hearings  adjourned. 

Figures  submitted  by  C.  (^.  Petti- 
john, Hays  organization  counsel, 
showed  that  more  than  850  features 
are  produced  annually  in  the  United 
States  and  of  this  number,  accord- 
ing to  Samuelson,  the  average  ex- 
hibitor can  show  but  a  small  percen- 
tage, probably  not  more  than  one- 
fourth,  and  is  precluded  from  getting 
the  best  films,  both  independent  and 
affiliated,  by  reason  of  the  block 
booking  system  under  which  he  pur- 
chases many  inferior  pictures  to  get 
a    few    good   ones. 

Pressed  by  Chairman  Watson  for  a  sug- 
gested cure  for  the  situation,  Leo  Brecher, 
New  York  exhibitor,  whose  testimony  was 
a  hightlight  of  Monday's  proceedings,  de- 
clared films  should  not  be  sold  until  they 
are   ready   to   be   seen. 

"I  would  sell  them  to  the  theater  best 
able  to  exploit  them  properly,  the  house  able 
to  pay  the  best  price  for  the  picture,"  he 
said.  /'  "I  would  have  each  picture  scMd 
on  its  own  merit.  I  would  not  tie-up  a  group 
of  poor  pictures  and  compel  a  man  to  ac- 
cept them  in  order  to  get  the  one,  two  or 
three  good  pictures  which  are  included  in 
that    group." 

Only  five  per  cent  of  Paramount's  custo- 
mers contract  for  100  per  cent  of  the  output, 
Pettijohn  interjected.  He  also  pointed  out 
that  Samuelson  has  pending  a  $300,000  suit 
against  producer-distributors  and  the  Hays 
organization. 

Block  booking  is  opposed  because  it  per- 
mits circulation  of  pictures  containing  mat- 
ter not  suitable  for  young  minds,  it  was  de- 
clared by  Mrs.  Moray  V.  Kerns  of  Phila- 
delphia, appearing  for  the  National  Congress 
of     Parent-Teachers'     Associations.       The     or- 


Call 
WAFILMS,   Inc. 

Walter  A.   Futter,   Pres. 

for 

Library  Stock  Scenes 

New   York  Hollywood 

130  W.  46th  St.        c/o  Leon  Schlesinger 
Bryant   8181      1123   No.   Bronson  Ave. 


TIFFANY -STAHL  PRODUCTIONS,  INC. 

Announce 

That  they  have  in  the  course  of  production 
a  motion  picture  entitled: 

"The  Toilers'' 

ALL  RIQHTS  PROTECTED 


ganizatiou    has    been    interested   in 
ject  for  more  than  two  years  and  h; 
resolutions    calling    on     producers  t 
block  booking. 

The  artistic  tone  of  pictures  is  ,i 
steadily,  she  said  in  response  to 
from  Sen.  Dill  (Wash.),  but  the  vtr 
of  films  makes  possible  the  inclusi 
proper  matter.  The  witness  refus&i 
mit  questioning  by  Pettijohn  saying 
not  wish  to  become  involved  in  i 
ment  and  had  no  reason  for  attai 
hearings  other  than  to  present  tlie 
her   organization. 

Film  Boards  Given  0,  ]| 

Film  Boards  of  Trade  and  their  L 
were  "whitewashed"  in  1926  Jy  tl 
of  Justice  after  an  investigation,  I 
Rembusch,  Indiana  exhibitor,  dcxlaiil 
hearing  Monday.  The  department,! 
held  no  hearings  but  issued  a  statcil 
investigation  by  its  operatives.  Til 
was  handled  by  Abram  F.  Myeni,  nl 
eral  Trade  Commissioner.  Wnenl 
tested  against  the  statement  to  AB 
Gen.  Donovan,  he  was  told  the  r 
closed,  declared  Rembusch,  addinj,' 
another  investigation  is  under  way  ■ 
agent  of  the  department  named  Eui  I 
tin,  told  Rembusch,  he  says,  tha  1 
rangements  were  unlawful  and  \ 
ferred  and  sent  to  California. 

Brecher  predicted  that  if  the  siti 
tinues  it  will  be  "only  a  short  ti 
two  or  three  men  could  sit  down  ; 
table  and  decide  what  the  motion  p 
of  America  would  be  and  what 
should  be."  Brecher  alleged  appea 
H.  Hays  were  met  with  the  answer 
was   powerless   to   cope   with  the  silj 

Distributors'  alleged  practice  o; 
films  to  independents  and  inducing 
tributors  to  follow  suit  were  cited  t 
declaring,  in  answer  to  a  querj 
Couzens  that  such  tactics  are  in  i 
trade.  Sen.  Brookhart  stated  he 
this  matter  up  with  the  Dept. 
but   "had  gotten  no  satisfaction." 


Cartoon  Apparatus 
Title  Machines 
Film  I 

Improved  Design 

E.  S.  RINALD 

Chester,  N.  J. 


'If  You  Are  in  the 


Market   for   Any   Kim! 


I 
I 


MOTION  PICT 
APPARATU 

CONSULT    US   AND  S^ 
MONEY 
I      SEND   FOR   OUR   PRICI  IS 

▼▼110  West  32'*St,Ne«y* 

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U.   S.  and  Canada  Agents  f(  )* 


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*New  local  edition  in  Detroit, 
(The  Wolverine)  started  Feb.  1st. 


9  great  local  editions 

lanketing  the  country! 

.  iNjt  only  with  superior  service  on  big  national  and  international  stories.  But  with  timely  local  items 
ujred  at  a  speed  never  known  before!  Is  Paramount  News  proving  itself  the  leader  of  the  news  reel 
W  ^  From  the  nine  expertly  equipped  key  points  shown  above,  prints  are  made  and  shipped  in  record- 
ing time  to  surrounding  territories.  ^  One  more  proof  that  Paramount  News  is  THE  modern  type 
reel  in  the  field  today!  One  more  reason  why  Paramount  News  contracts  are  increasing  by  leaps  and 
18.     Better  service—more  speed — keener,  bigger  organization — smarter — that's  the  answer! 

PARAMOUNT  NEWS 

*'WS    REEL    LEADER    FROM    THE    START 


AcclQimed  by  Exhibitors 
Qs  Q  short  Feature  that: 


GRANTLAND  RICE 

the  world's  foremost 

sports  authority  and 

writer 


never  misses 


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scP- 

Produced  by 
JOHN  L  HAWKINSON 
Edited  by 
GRANTLAND  RICE 


Vivid,  up-to-the-minute 

100%  sure-fire  popular 

entertainment 


MARCH    A'th.  RELEASE 

SEASON 
TASTE 


California  Sport  Lovers  Pick  their  Seasons 

by  Location.  The  Calendar  Doesn't  Count, 

and  here's  Members  of  the  La  Honda  Club 

Engaged  in  a  Tug  of  War. 


Aquaplaning  in  the  San  Francisco  Bay. 


—Sport  Lovers 
pick  their  sea^ 
sons  and  sports 
in  this  deUght' 
ful  one^reeler. 


"Hold  'Em  Yale"  Girls  of  the  Mis«(  I 
School  Boating  Crew  do  their  Dailj ' 
ing  in  the  San  Francisco  Baj 


Boat  Bacing  in  San  Francisco  >y' 


"f^ 


■V 


Pathe 


CWSPAPER 

ILMDOM 


i^LLTHE  NEWS 
ALL  THE  TIME 


LI]    No.  51 


Thursday,  March  1,  1928 


Price  5  Cents 


t)NOPOLY  IS  DENIED 


tractions    lADDED  10  PER  CENT  FINE 


L 

JR 
ay 


ler 
re 
e 
m, 


buying  problem  for 
will  become  a  lot 
f  you'll  listen  to  us- 
everal  tips,  straight 
loulder  and  still  hot. 
rother,  you  won't  go 


2d 


D-ri 
:ok 

d 


c 

phi 


of  Victories' 


1     dramatic     subject     in 

5,  produced  by  Techni- 

leased    by    M-G-M    and 

;ncjh  to  cause  lusty  cheer- 

bn.    It  is  the  finest  short 

e  Ijve  seen  in  more  months 

remember.     Napoleon 

: — their  romance  played 

hejiattlefields   of    Europe — 

ry.    The  color  work  is 

First-rate  for  first  runs 

1  lof  runs. 


■^ 


els  of  Lindbergh 

<  full  of  interest.  "40,- 
th  Lindbergh"  is  3,000 
ion  history,  principally 
indy.  Not  a  high  spot 
ig  with  Paris  and  end- 
iupletion  of  the  Pan- 
Ur.  Maps  and  mileage 
md  out  the  detail.  Far 
lost  of  the  highly-touted, 
;  i  resentation  turns  that 
M  re  house  stages  these 
)il  -ent,  too,  and  carrying 
ajieal.  Don't  ?et,  nov- 
cks.  See  j  M-G-M 
n    he    knoc.  n    the 


'6 

Lt 

dl 
th 


*Em  Laug,  ing" 

are  good,  they  -re  very 

e  'Em   Laughi   7"    (M- 

■'^ves  it.     A  bro;  '  affair 

dy  piled  on  thic   ly,  but 

diverting    and    the    sort 

rubs  the  funnybone  the 

ing    way.       Laurel     and 

musing  pair  of  comics. 

KANN 


Only  one  important  change  was 
made  by  the  contract  in  Rules  of 
Arbitration,  which  supplement  the 
new  standard  exhibition  contract,  ef- 
fective May  1.  This  provides  that 
distributors  be  fined  an  additional 
ten  per  cent  of  the  award  for  every 
month  which  elapses,  following  their 
failure  to  comply  with  the  award. 
Other  clauses  have  been  clarified, 
but  their  intent  and  meaning  remain 
the  same. 


Full  text  of  Rules  of  Arbitration 
appear   on  page   6. 


26  PICTURES  FIRST  YEAR 
PLANNED  BY  MUTUAL  FIRM 


Los  Angeles — Twenty-six  pictures 
to  be  sold  on  five  year  franchises 
with  exhibitors  participating  in  the 
profits,  will  comprise  the  first  year's 
output  of  Exhibitors  Mutual  Produc- 
ing Corp.  Harry  Garson  is  head  of 
production  for  the  new  firm,  Jules 
Bernstein  in  charge  of  sales.  The 
Chemical  National  Bank  is  associated 
(Continued    on    Page    2) 


ARBITRATION  REVISION 
FAVORED  BY  BROOKHART 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Revision  of  arbitra- 
tion, to  enable  the  exhibitor  and  dis- 
tributor each  to  select  an  arbitrator, 
agreeing  jointly  on  a  third  arbitra- 
tor is  sought  by  Sen.  Brookhart,  on 
request  of  exhibitors,  he  told  the 
Senate  committee  at  yesterday's  hear- 
ing, during  the  course  of  testimony 
on  arbitration  by  C.  C.  Pettijohn, 
Hays   organization   counsel. 

"Personally,"   replied   Pettijohn,   "I 
favor   the    selection   of   arbitrators   in 
this  way  in  preference  to  the  present 
(Continued    on    Page    2) 


CLEVELAND 


Cleveland — Non-members  of  the 
Ohio  exhibitor  association  appointed 
by  the  chamber  of  commerce  acted 
as  arbitrators  when  members  refused 
to  serve  in  cases  involving  non-mern- 
bers.  Exchanges  were  victorious  in 
all  of  the  13  cases  heard.  The  state 
exhibitor  unit  some  time  ago  passed 
a  resolution  forbidding  members  to 
arbitrate  cases  of  non-members. 


M-G-M  and  Paramount  Plan  to 
Release  More  Ufa  Pictures 


EIGHT  HLMS  SCHEDUlf  D 
DURING  VICTORY  DRIVE 


Eight  pictures  will  be  released  dur- 
ing Columbia's  Victory  Drive,  which 
is  to  mark  the  seventh  anniversary 
of  the  organization.  The  drive, 
which  extends  for  seven  weeks,  was 
started  Feb.  20  by  the  33  Columbia 
branches  of  the  United  States  and 
Canada.  A  national  advertising  cam- 
paign has  been  launched  in  connec- 
tion  with   the  drive. 

Pictures  of  the  "Perfect  Thirty" 
(Continued    on    Page   2) 


Berlin  (By  Radio) — More  Ufa  pic- 
tures will  be  taken  over  for  distribu- 
tion in  America  by  M-G-M  and 
Paramount,  than  the  four  stipulated 
annually  under  the  present  agree- 
ment it  was  indicated  at  a  general 
meeting  of  Ufa  yesterday.  This,  it  is 
undestood,  does  not  affect  Ufa's  plan 
to  release  pictures  in  America. 

Agreement  between  the  three  com- 
panies was  shortened  four  years  at 
yesterday's  meeting  and  now  expires 
Aug.  31,  1932.  Ufa  retains  a  50  per 
cent  interest  in  Parufament,  which  in 
future  is  to  handle  only  American 
films,  while  Ufa  will  distribute  only 
European  films.  Playing  time  for 
Paramount  releases  in  Ufa  theaters 
was  reduced  from  50  to  33  1/3  per 
(Continued    on    Page    2) 


Statement   is   Keynote   of 

Defense  at  Hearings 

Closing  Today 


First  Again 

Washington — Building  up  his 
defense  by  citing  changes  in  the 
uniform  contract,  Charles  C. 
Pettijohn  yesterday  quoted  re- 
visions in  the  agreement  as  re- 
ported in  THE  FILM  DAILY 
and  read  into  the  record  the 
entire  new  text  as  printed  first, 
and  thus  far  exclusively,  by  this 
publication. 


Washington  Bureau  of  THE  FILM  D/l^LY 
Washington — There  is  no  mono- 
poly in  the  motion  picture  industry. 
This  is  the  keynote  of  the  defense 
against  the  Brookhart  bill  lead  by 
C.  C.  Pettijohn,  counsel  of  the  Hays 
organization,  wlio  today  will  wind  up 
the  case  against  passage  of  the  meas- 
ure, on  order  of  Chairman  Watson 
of  the  interstate  commerce  committee 
of  the  Senate,  who  has  served  notice 
the  hearings  must  terminate  tonight. 

Pettijohn    sounded    his    declaration 
twice  yesterday,  once  at  the  morning 
(Continued    on    Page    3) 


PEniJOHN  HIT  FOR  IOWA 
UNIT'S  CHANGE  OF  HEART 


Washington  Bureau  of  THE  FILM  DAILY 
Washington  —  Considerable  criti- 
cism of  C.  C.  Pettijohn,  Hays  counsel. 
by  Sen.  Brookhart  marked  yesterday's 
hearing  on  the  Brookhart  bill  for  the 
switching  of  E.  P.  Smith,  president 
(Continued    on    Page    3) 


Hays'  Power 

Wash.  Bur.  of  THE  FILM  DAILY 
Washington — Political  power 
of  Will  H.  Hays  is  sufficient  to 
defeat  any  attempts  at  legisla- 
tion, one  of  the  letters  read  by 
Sen.  Brookhart  at  yesterday's 
hearing  said.  This  elicited  from 
C.  C.  Pettijohn,  the  rejoinder 
that  Hays  never  has  read  the 
bill,  and  that  no  member  of  the 
committee  has  been  talked  to 
on  anyone  before  the  hearings. 


DAILV 


Thursday,  Mard'^^ 


Vol.  XLIII  No.51  Thursday,  March  1, 1928  Price  5  Cents 


JOHN  W.  ALICOATE 


PUBLISHER 


Piihlislied  daily  except  Saturday  and  holidays 
at  1630  Uioadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Filrn 
Folk  Inc.  T.  W.  Alicoate,  President  and 
PuliHbher;  Maurice  D.  Kann,  Vice  President 
aiul  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager;  Ralph 
Wilk  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
po^tofiice  at  New  York,  N.  Y..  under  the  act 
o{  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10  00  one  year;  6  months,  $5.00;  3  months, 
$3  00  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  conimunica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W.  Fredmaiu  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  1-  Ber- 
lin—Lichtbildbuehne,    Friedrichstrasse,    225. 


Arbitration  Revision 
Favored  by  Brookhart 

(Continued    from    Page    1) 

method,  but   I   canuot  convince   a  lot 
of  the  exhibitors  and  distributors." 

During  1926,  12,566  claims  were 
handled  by  arbitration  boards,  only 
25  of  which  required  a  seventh 
arbitrator  with  only  72  going  to  the 
courts,    Pettijohn    declared. 


Financial 


(s)  Am.  Seat. 
*  do  vtc.  . 
(c-b)   do    6s    36 

Bal.    &    Katz.. 
(c)   Con.   Fm.   Ind.  . 

(c)        do    pfd 

(s)    East.    Kodak    . . 

*(s)        do   pfd 

(c)    Film  Insp 

*(s)  First  Nat.  pfd. 
(s)  Fox  Fm.  "A", 
(c)  Fox  Thea.  "A" 
*(c)    Intern.   Proj.    . 

(c)   Keith-A-O     

(b)  Keiths  6s  46  . . 
(s)  Loew's,  Inc.  .  . 
(b)  do  6s  41ww. 
*(b)  do  6s41x-war. 
*(s)  M-G-M  pfd.  . 
(s)  M.  P.  Cap.... 
*(s)    Orph.  Cir.  pfd. 

(s)    Para.    F-L    

*(s)        do   pfd 

(c-b)  do  6s  47  .  .  . 
(b)    Par.  By.5'^s51. 

(s)   Pathe     

(s)        do    "A"     

(b)  do  7s  37   

(o)  Koxy  "A"  .  .  . . 
(o)        do   units    .  .  .  . 

(o)        do    com 

(o)    Skouras  Bros.    . 

Stanley    Co.     . . 
(o)   Technicolor 

(c)  Trans- Lux  .  .  .  . 
(o)    United    Art.     .  . 

(o)        do    pfd 

(o)    Univ.    Ch.    com 

(o)        do    pfd 

*(c)    Univ.     Pict.     . 

(s)        do    pfd 

(c)   Warner   Bros. 

(s)        do  "A"   

(c-b)     do  eViS  28   . 


High 
39 

;..  1025/8 


Low    Close 
39         39 
....      73>4 


Sales 
600 


19 

22J4 
164% 


83Ji 
20% 

loi" 

99% 

60  J4 

106^ 


11654 

99" 

102.% 

14 

66J4 
24 
27 

6 
38 
49% 

I 'A 

3% 
13 
80 

2 
80 

99Ji 
18 

27% 
109 


1025% 

102% 
63 

2,000 

18% 

19 

1,166 

22  J4 

22% 

500 

164/2 

164-% 
129% 

4 
106 

300 

81^ 

821/4 

6666 

20'A 

20% 
8 
101 

1,100 

loi" 

700 

99% 

99% 

3,000 

59-/, 

59/2 

3,100 

106^ 

106}^ 

100% 

26 

1,000 

6/2 

7 
23  }4 

400 

115 

116/8 
121% 

6,166 

98% 

99 

37,666 

1025^ 

102  5/^ 

1,000 

3% 

S'A 

100 

14 

14 

100 

66% 

66% 

5,000 

26 

29 

7 

40 

49/ 
3 
3% 

49% 

3% 

100 

Spearing  Titling   Brenon   Film 

James  O.  Spearing,  who  has  been 
free  lancing,  since  closing  of  the 
Paramount  Long  Island  studio,  has 
been  engaged  to  title  "Laugh,  Clown, 
Laugh." 

Carpenter  U.  A.  Detroit  House  Mgr. 

Detroit — Cy  Carpenter,  who  has 
been  serving  as  assistant  manager, 
has  assumed  management  of  the 
United  Artists,  succeeding  Charles 
Hammerslough. 


Montreal   Firm    Building    14th 

Montreal — Site  for  the  14th  local 
house  of  the  United  Amusements 
Ltd.  chain,  has  been  purchased  on 
Wellington  St.  N.  The  house  will 
seat   1,750.     Work   starts  in  April. 


15    

85    

85 "  '.'.'.'. 

23 

99%  99% 

18    18 

27  27 

107  109 


New  Ottawa  First  Run 

Ottawa — Famous  Players  Canadian 
Corp.  plans  a  new  first  run  on  Sparks 
St.  The  firm  has  three  houses  here 
the    Regent,    Imperial    and    Russell. 


26  Planned  in  1st  Year 
by  Mutual  Firm 

(Continued    from    Page    1) 

in  the  venture,  with  George  Converse, 
vice  president  of  the  bank,  head  of 
the  company. 

The  first  three  pictures  now  are  in 
production. 

Among  pictures  on  the  first  year's 
schedule  are:  "Lingerie"  by  Harold 
Gilsen,  "Thin  Ice"  and  "The  Beloved 
Woman"  by  Kathleen  Norris,  "Night 
Club  Sally"  and  "The  Love  Prisoner" 
by  Charles  K.  Harris  and  Edna 
Sherry,  "What  a  Girl"  by  Rupert 
Hughes,  "Sauce  for  the  Gander"  by 
Peter  B.  Kyne,  "For  Love  or 
Money",  "Wanted,  a  Husband"  and 
"Passionate  Heart"  by  Mary  O'Hara, 
'The  Desert  Lovers"  and  "Chips" 
by  Elma  F.  Alsop,  "The  Falcon", 
"The  Legion  of  Strangers"  and  "Blind 
Courage"  by  Captain  Norman  le  Gai, 
"Wild  Youth"  and  another  by  Gilbert 
Parker,  "The  White  Pigeon"  by 
James  Austin,  "The  Pillagers"  by 
H.  O.  Tuttle  and  Harry  Chaudet, 
and  "The  Sage  Hen"  by  F.  R. 
Buckley. 


Plan  to  Release 
More  Ufa  PicJIOi 

(Continued    from  Page  lU|v 

cent.       Paramount    and  M-(||  ^ 
be  required  to  live  up  to  thi] 
ments  in  Germany  whether  I 
theaters  or  produce,  it  is  | 


French  Quota,  9  to 
Goes  Into  Effect 

Paris — The  quota  law,  wh 
it  compulsory  for  one  Fremi 
to  be  shown  for  every  nin 
films  imported,  officially 
effective  today.  Col.  E( 
Lowry,  representing  Will 
is  still  here,  conferring  will 
ment  officials  in  an  effort, 
about   a   change   or  coi 


New  York  Poster  Co.'s 
Merge  in  $25,000  Firm 

Capitalized  at  $25,000,  Exhibitors 
Progressive  Poster  Co.,  has  been 
formed  by  consolidation  of  Exhibi- 
tors Poster  Supply  and  Progressive 
Poster  Co.,  New  York  firms  engaged 
in  poster  service  for  15  and  eight 
years  respectivelj'.  The  new  firm 
will  make  available  to  exhibitors 
posters,  photos  and  slides.  Harry 
Schlitt  is  president  of  the  new  com- 
pany, Louis  Weinzimmer  vice  presi- 
dent, Harry  Egert  treasurer  and  Sam 
Bram    secretary. 


Schwartz   Gets   N.    Y.    Franchise 

Ben  Schwartz,  formerly  with 
Tiffany-Stahl,  has  secured  the  Ex- 
hibitors Mutual  Producing  Corp., 
franchise  for  the  New  York,  Albany 
and  Butifalo  territories,  and  in  about 
ten  days  will  open  an  exchange  in 
New  York  known  as  International 
M.  P.   Booking  Corp. 


Fox  Orders  Produc 
4  Quota  Films  ini| 

A.  E.  Bundy  of  British  ! 
al  Films  has  secured  an  ( 
Fox  to  make  four  pictui 
land,  designed  as  quota  pi 
The  pictures  will  be  madi 
wyn  Garden  City.  Bund' 
brought  "The  Battles  of  C 
Falkland  Islands"  to  Newi 
senting  it  at  the  Cameo.    ' 


20 

2',500 

4,200 

54,000 


*   Last    Prices    Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)   Over   the   Counter   Transactions    (Bid   and 

Asked), 
(s)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the  Chi- 
cago Board,  Skouras  Bros,  on  the  St.  Louis 
Stock   Exchange  and   Stanley   in   Philadelphia. 


Judell  Buys  Collwyn  Series 

Collwyn  Pictures,  New  York,  has 
sold  the  five  Mayflower  revivals  to 
B.  N.  Judell  for  the  Chicago  terri- 
tory. Next  release  is  "The  Hell 
Ship,"  directed  by  and  featuring  Vic- 
tor Seastrom,  which  is  scheduled  for 
March  15. 


Lindbergh  Film  at  Astor 
"Forty  Thousand  Miles  with  Lind- 
bergh," billed  by  M-G-M  as  a  three 
reel  special,  is  to  have  its  premiere 
Sunday  at  the  Astor,  New  York,  play- 
ing with  "The  Crowd,"  now  being 
presented  at  $2   top. 


Paramount  Signs  Ludwig 
For  Biography  Story 

Emil  Ludwig,  author  of  "Napo- 
leon," Bismark,"  and  other  biogra- 
phies, has  signed  a  contract  with 
Paramount  to  write  a  biography 
which  will  be  produced  as  a  film.  The 
subject  was  not  announced,  but  is  a 
figure    famous    in    world   history. 


A  Million  Feet  of 
Everything 

FILM  LIBRARY  SCENES 

Stone   Film  Library 

220  W.  42nd  St.  Room  612 

Phone  Wisconsin  0248 


Merchants  Opposed  to 
Quebec  "Blue"  Sunday 

Montreal — Sunday  closing  is  op- 
posed by  the  Retail  Merchants  Ass'n. 
of  Canada,  representing  thousands  of 
retailers  throughout  the  Dominion, 
the  organization  declared  in  a  state- 
ment attacking  the  proposed  ban  on 
Sunday  shows  throughout   Quebec. 


Cook   at    Orange,    Tex. 

Orange,  Tex.  —  E.  W.  Cook  of 
Beaumont  has  been  made  manager  of 
the  Strand  for  the  Saenger  Amuse- 
ment Co.  He  succeeds  Jack  Wright, 
who  has  been  transferred  to  the  Tiv- 
oli  at  Beaumont. 


"Chicago"  Held  Over  for 
Second  Week  at  Strand 

Playing  its  first  run  in  New  York 
at  pop  priceSj  "Chicago"  is  to  be  held 
over  a  second  week  at  the  Mark 
Strand. 


Eight  Films  Sc 
During  Victo 

(Continued  from  Page 
to  be  released,  in  additio 
already  announced  includf 
man's  Way,"  featuring  W 
ter  and  Margaret  Living 
Sporting  Age,"  starring 
nett;  "The  Matinee  Idol,' 
ing  Bessie  Love  and  Job' 
er;  "The  Desert  Bride,"  St 
ty  Compson;  "After  the  S[ 
ring  Hobart  Bosworth.     , 


First   Banky,  "The  Ii! 

"The     Innocent,"    an  i 
Frances      Marion      will 
Banky's  initial   starring  vj 


FILMDOli 
ENCYCLOPn 


AMALGAMATED 
VAUDEVILLE  AGENCY  j 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,    New  York  City 

Phone  Penn.  3580 


THE 


Brch  1,  1928 


-^^ 


OAILV 


ilpck  Booking  Best  Plan' '^  Producers 


WILL  ACCEPT 
:ASIBLE  SCHEME 


:(   of  THE  FILM  DAILY 
-Distributors  will  Wel- 
ti  arms   and   pay    real 
•tter  plan  of  distribu- 
iresent  system,  which 
ars  of  experience,   the 
the    industry    and    is 
distributors    know,    C. 
,  lays  counsel  stated  at 
1  irings    on    the    Brook- 


dus 
pre 


y,      "and      particularly 

nt  welcome  this  hear- 

'  It  has  become  neces- 

uch   a    hearing   where 

■  stated.     "Everything 

.lock    booking    at    the 

'hn  declared,  has  been 

lo  never  had  anything 

tribution    or    any    ex- 

This  bill  proposes  to 

cxltence  the  present  plan 

t'Moiting    and    distribut- 

iiictures  in  the  United 

offering,    anything    to 

except    a    bureau    or 

amission,     to     conduct 

ce      investigation,      fix 

metimes    make    a    de- 


in 


as 

in 

nir 


lO  agitation   against   it 

istry  until  the  Federal 

sion    issued    its    order, 

'A  number ^f  improve- 

cn   made    in    the    con- 

ciitinued,     reading     the 

s    j)ted    in    THE    FILM 

verting   in   the   record 

racts    carried    in    that 

'I'lared  that  films  today 
I    form   of  human   ex- 
mtcd  out  that  none  of 
'tured  in  the  daily  pa- 
rcel carried   at   all    in    the 


a  ten  thousand  word 
ent,  Pettijohn  was  en- 
':ting  the  bill  section 
en  the  session  closed 
If  the  evils  described, 
true,  he  asserted,  they 
?ht  to  the  attention  of 
t^  of  Justice  and  the 
Commission  for  prose- 


ur 
w 
ch 

\ 

on 
ist 


iti-trust  laws,  the  pro 
ch   are   ample   to   cor- 
vils.    The  Department 
pointed    out,    now    is 
rehensive  investigation 


of  he  Brookhart  bill,  per- 


uy 
re 
n: 


i. 


tid 
•it 
.»er 


I?     of     single     pictures 
•lis  far  above  the  reach 
exhibitor,     Pettijohn 


m  a  prepared  list 
.l|-cipitated  a  wrangle 
of  territory  by  pro- 
,  some  of  his  figures 
I  by  Pettijohn. 
block  booking  would 


Not  the  Author 

Uuih.  Bur.  of  THE  FILM  DAILY 
Washington — Authorship  of 
the  Brookhart  bill  was  ques- 
tioned at  yesterday's  hearings 
by  C.  C.  Pettijohn,  counsel  of 
the  Hays  organization,  leading 
to  an  argument  over  the  point, 
until  Chairman  Watson  stopped, 
it  with  the  remark  that  a  sena- 
tor is  presumed  to  be  the  author 
of  any  bill  he  introduces,  unless 
he  indicates  otherwise.  Sen. 
Brookhart  declined  to  make  any 
definite  statement,  but  intimated 
he  wrote  the  bill. 


be  to  abolish  wholesaling,  he  as- 
serted, leading  Brookhart  to  remark 
that  if  such  was  the  result  he  wanted 
the  committee  to  amend  the  bill  as 
that  end  is  not  aimed  at. 

Section  7  of  the  bill,  Pettijohn  said, 
would  give  the  Federal  Trade  Comm. 
the  right  to  fix  prices  through  its 
authority    to    fix   differentials. 

In  closing  the  hearing.  Chairman 
Watson  served  notice  that  the  hear- 
ings, must  come  to  an  end  tonight. 


Monopoly  is  Denied 
at  Brookhart  Hearing 

(Continued  from  Page  1) 
session  when  he  pointed  out  that  the 
ten  producer-distributor  members  of 
the  Hays  office  last  year  produced  but 
410  of  the  852  pictures  made,  and 
again  at  the  afternoon  session  when 
he  stated  that  there  is  in  the  indus- 
try today  an  overabundance  of  in- 
tensive  competition. 

Monopoly  denotes  an  absence  of 
competition,  he  declared,  but  today 
there  are  too  many  theaters  and  too 
many  pictures.  There  is  not  and  can 
be  no  monopoly  in  the  industry, 
Pettijohn  continued.  Each  year  a 
different  company  gets  the  reputation 
of  putting  out  the  best  pictures  and 
any  independent,  he  asserted,  can  get 
distribution  through  any  one  of  a 
number  of  companies  without  diffi- 
culty if  he  has  a  good  film. 


Pettijohn  Hit  for 
Iowa  Unit's  Change 

(Contitiued   from   Page    1) 
of   Iowa   exhibitors,   to   opposition   to 
the    bill,    after    he    originally    was    in 
favor   of   its   passage. 

The  senator  read  a  letter  from 
Smith  and  one  from  another  Iowa  ex- 
hibitor, the  latter  still  in  favor  of  the 
bill.  Brookhart  accused  Pettijohn  of 
having  engineered  a  meeting  of  the 
executive  committee  of  the  Iowa  or- 
ganization, at  which  advocates  of  the 
bill    were    converted. 

At  the  opening  hearing  Monday, 
the  senator  had  criticized  Pettijohn 
for  lining  up  around  32  Iowa  exhibi- 
tors, out  of  the  entire  state,  and  hav- 
ing a  small  minority  adopt  a  resolu- 
tion condemning  the  bill. 


HAYS  MEMBERS  MADE  410 
Of  852  FILMS  LAST  YEAR 


H'askington   Bureau    of    THE    FILM    DAILY 

Washington — Of  the  852  pictures 
produced  last  year,  only  410  were 
made  by  the  ten  producer-distributor 
members  of  the  Hays  organization 
proving  they  have  no  monopoly  on 
product,  C.  C.  Pettijohn,  counsel  of 
the  Hays  organization  testified  yes- 
terday in  opening  the  defense  against 
the  Brookhart  bill  before  the  inter- 
state commerce  committee  of  the 
Senate.  There  are  26  members  of 
the  organization,   Pettijohn,   said. 

Although  he  previously  had  as- 
sured the  committee  that  he  could 
conclude  his  side  of  the  case  in  one 
day,  he  had  hardly  started  on  his 
presentation  when  the  morning  ses- 
sion ended.  Interrupted  repeatedly 
by  members  of  the  committee  who 
delved  into  all  phases  of  the  organ- 
ization of  the  Hays  association  and 
the  block  booking  situation,  Petti- 
john was  unable  to  make  much  head- 
way. 

Pettijohn's  statement  that  ten  na- 
tional distributors  are  members  of  the 
Hays    organization,    caused    the    first  I 


interruption  as  Sen.  Couzens  (Rep. 
Mich.)  inquired  whether  this  group 
is  the  sole  support  of  the  association. 
Pettijohn  then  read  a  list  of  the  26 
members  of  the  organization  and 
cited  figures  on  last  year's  produc- 
tion, which  he  claimed  demonstrated 
no  monopoly  is  held  in  production  by 
the  ten  distributors  cited. 

Sen.  Brookhart  interjected  to  read 
statements  made  by  Pettijohn  at  a 
meeting  of  Iowa  exhibitors  to  the  ef- 
fect that  passage  of  the  bill  would 
let  churches  and  auditoriums  bid  for 
films  and  drive  exhibitors  out  of  bus- 
iness. Pettijohn  explained  this  would 
be  the  result  of  selling  films  singly 
and  that  the  church  and  other  organ- 
izations have  no  overhead  and  would 
drive  small  exhibitors  out  of  busi- 
ness. 

In  the  discussions  on  the  Hays  as- 
sociation. Sen.  Couzens  and  other 
committee  members  expressed  inter- 
est in  Will  H.  Hays'  salary  and  Pet- 
tijohn said  he  knew  the  figure  but 
telt  it  was  confidential  and  wanted 
Hays'  permission  before  making  it 
known. 

Pettijoiin  said,  however,  that  he 
had  no  objection  to  telling  his  salary, 
and  when  pressed  stated  "it  ought 
to  be  more,"  finally  declaring  he  re- 
ceives $16,000  a  year  from  the  Hays 
organization  and  $18,000  from  Film 
Boards    of    Trade. 


H-P-H   A 


A     GUIDING    SIGN 

To  TKo5e  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood,  California. 

When  on  your  next  trip  to  Southern  California,  make 
this  famous   hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


X  Marks  spot  % 
old  record  vfi 


NEW  YORK  X 
CHICAGO  X 
PHILADELPHIA  X 
COLUMBUS  X 
DETROIT  X 
SCHENECTADY  X 
WASHINGTON  X 
CHARLOTTE  X 
LOS  ANGELES  X 
SPOKANE   X 
PORTLAND,   ORE.  X 
MILWAUKEE  X 
KANSAS  CITYX 
TULSA  X 

MERIDEN,   CONN.    X 
TRENTON  X 
BAY  CITY.  MICH.  X 
ALLENTOWN   X 
BETHLEHEM,  PA.    X 
OMAHA   X 

BINGHAMTON,  N.  Y.  X 
NEW  HAVEN,  CONN.  X 
FINDLEY,  O.  X 
LIMA  X 

SAN  FRANCISCO  X 
FORT  WAYNE   X 
PITTSBURGH   X 
GILLESPIE,  ILL.   X 
BOSTON   X 
TAMPA   X 
FARGO    X 

WASHINGTON,  PA.   X 
MINNEAPOLIS   X 
TROY  X 

KENOSHA,  WIS.   X 
YOUNGSTOWN  X 
TERRE  HAUTE  X 
CLARKSBURG   X 
PROVIDENCE  X 
ROCHESTER    X 
NEWCASTLE,  PA.    X 
BUTLER,  PA.    X 
MONROE,  MICH.    X 
FRACKVILLE,  ILL.    X 
TARENTUM,   PA.    X 
MOBILE    X 


and  234  other  a 


WARNER  B 


AIJOLSON 


re 

lined 


and  date 

'emeTriumph 


ST.  PAUL  X 
SEATTLE  X 
TACOMA  X 
JACKSONVILLE  x 
READING,  PA.  x 
ST.  PETERSBURG  x 
RICHMOND  X 
HAZELTON  x 
BALTIMORE  x 
TOLEDO  x 

WEST  PALM  BEACH  x 
SCRANTON  X 
WILKES  BARRE  x 
ST.  JOSEPH,  MO.x 
BRIDGEPORT,  CONN,  x 
POTTSVILLE,  PA.  x 
HARTFORD  x 
BUFFALO  X 
SPRINGFIELD,  MASS.  x 
INDIANAPOLIS  x 
CLEVELAND  x 
LOUISVILLE  X 
WHEELING  X 
IOWA   CITY  X 
DENVER  X 
DULUTH  X 
PORTLAND,   ME.  x 
EDWARDSVILLE,  ILL.x 
MADISON  X 

HIBBINGx 
OLEAN  X 

ALBANY  X 
ELMIRA  X 

HORNELL  X 
PUEBLO  X 
WOOD  CITY,  ILLx 
JAMESTOWN  X 
ERIE  X 

McKEESPORTx 
ALTON,  ILL.x 
PALMER,    MASS.  x 
ELLENSBURG,  WASH.x 
HILLSBORO,  ILL.x 
ATLANTA  x 
STAMFORD,  CONN.x 
ST.  LOUIS  X 


HE  JaII  SiNGBtf 


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DAILV 


Thursday,  March  1,  jgi 


Arbitration   Under  the  New  Contrac 


RULE  I 

ELECTION    OF    BOARD    OF    ARBI- 
TRATION 

1.  The  Board  of  Arbitration  shall  consist 
of  six  persons,  three  of  whom  shall  be  mem- 
bers of  the  Film  Board  of  Trade  (called  Dis- 
tributors' representatives)  and  three  of  whom 
shall  be  proprietors  or  managers  of  theaters 
in  the  territory  where  the  Film  Board  of 
Trade  is  located  (called  Exhibitors'  represen- 
tatives) provided,  however,  that  in  no  event 
shall  such  Exhibitors'  representatives  be  man- 
agers of  theaters  owned  or  controlled  by 
producers    or    distributors. 

2.  Each  of  the  three  Distributors'  repre 
sentatives  and  two  alternate  Distributors' 
representatives  shall  be  appointed  by  the  mem- 
bers of  the  Film  Board  of  Trade.  Each  of 
the  Exhibitors'  representatives  and  two  alter 
nate  Exhibitors'  representatives  shall  be  ap- 
pointed by  the  local  Exhibitors'  association. 
If  there  is  no  local  Exhibitors'  Association 
or  if  such  Association  fails  to  appoint  Ex- 
hibitors' representatives  or  alternates  then 
the  President  of  the  Film  Board  of  Trade 
shall  request  the  President  of  the  Chamber 
of  Commerce  of  the  City  in  which  the  Film 
Board  of  Trade  is  located  or  if  there  is  no 
such  Chamber  of  Commerce  or  if  the  Presi- 
dent thereof  fails  to  appoint  then  the  Mayor 
or  other  chief  executive  of  such  city,  to  ap- 
point the  three  Exhibitors'  representatives 
and  two  alternate  Exhibitors'  representatives. 
Failing  such  appointment  the  designation  of 
Exhibitors'  representatives  and  alternates  shall 
be  made  by  the  then  President  of  the  Ameri- 
can Arbitration  Association  from  among  ex- 
hibitors operating  theaters  in  the  territory 
wherein  such  Board  of  Arbitration  is  located 
who  shall  not  be  managers  of  theaters  owned 
or   controlled   by   producers   or   distributors. 

3.  Each  of  the  Exhibitors'  representatives 
and  alternates  and  each  of  the  Distributors' 
repre.-:entatives  and  alternates  shall  serve  for 
one  month  and  thereafter  until  their  respec- 
tive successors  are  appointed,  provided  that 
any  Exhibitors'  representative  or  alternate 
appointed  otherwise  than  by  the  local  Exhibi- 
tors' Association  shall  be  replaced  by  an 
Exhibitors'  representative  or  alternate  ap- 
pointed by  such  Exhibitors'  association  as 
soon   as    such    appointment    is    made. 

4.  No  member  of  the  Board  of  Arbitra- 
tion shall  hear  or  determine  any  case  or 
controversy  in  which  he  has  an  interest,  di- 
rect   or    indirect. 

5.  Upon  written  notice  given  to  the  Sec- 
retary of  the  Board  of  Arbitration  at  least 
seven  (7)  days  prior  to  the  date  fixed  for 
the  hearing  of  any  controversy  submitted  for 
arbitration  each  of  the  parties  to  such  con- 
troversy shall  have  the  right  to  challenge 
not  more  than  two  members  of  the  Board  of 
Arbitration,  in  which  case  the  Distributors' 
alternate  representative  or  representatives,  as 
the  case  may  be,  shall  act  as  a  member  or 
members  of  the  Board  of  Arbitration  to  hear 
and  determine  such  controversy  in  place  of 
the  member  or  members  thereof  challenged. 

6.  In  case  of  the  refusal,  disqualification, 
challenge  or  disability  of  any  Exhibitors'  rep- 
resentative to  hear  and  determine  any  such 
controversy  the  remaining  Distributor's  repre- 
sentatives or  representative  shall  appoint  from 
the  Distributor's  alternate  representatives  a 
substitute  for  such  Di,stributor's  representative. 

In  case  of  the  refusal,  disqualification,  chal- 
lenge or  disability  of  any  Exhibitor's  represen- 
tative to  hear  and  determine  any  such  contro- 
versy the  remaining  Exhibitor's  representa- 
tives or  representative  shall  appoint  from  the 
Exhibitor's  alternate  representatives  a  sub- 
stitute  for   such    Exhibitor's    representative. 

7.  In  case  of  a  tie  vote  a  majority  of 
the  members  of  the  Board  of  Arbitration 
shall  appoint  a  seventh  arbitrator,  and  if  they 
are  unable  to  so  appoint  a  seventh  arbitrator, 
then  the  Secretary  of  the  Board  of  Arbitra- 
tion shall  request  the  President  of  the  Cham- 
ber of  Commerce  of  the  city  in  which  the 
Film  Board  of  Trade  is  located,  or  if  there 
is  none  or  if  he  fails  to  appoint,  then  the 
Mayor  or  other  chief  executive  of  such  city 
to  appoint  a  seventh  arbitrator,  who  shall  be 
neither  a  distributor  nor  exhibitor  nor  inter- 
ested   in    the    motion    picture    business. 

RULE    II 

POWERS     OF     BOARD     OF     ARBI- 
TRATION 

1.  The  members  of  the  Board  of  Arbitra- 
tion at  each  meeting  thereof  designate  from 
among  their  number  a  chairman  whose  duty 
and  authority  as  chairman  shall  be  strictly 
limited  to  maintaining  order  to  the  end  that 
all  proceedings  before  the  Board  of  Arbitra- 
:ion    shall    be    conducted    speedily    and    with 


decorum.  .  ,    ,,     , 

2.  The  Board  of  Arbitration  shall  have 
general  power,  after  a  thorough  and  impar- 
tial   hearing    of    any    dispute    or    controversy, 

(1)  to   determine   such  dispute  or   controversy, 

(2)  to  make  findings  thereon,  (3)  to  direct 
what  shall  be  done  by  either  or  both  parties 
with  respect  to  the  matter  in  dispute,  and  shall 
fix  the  maximum  amount  (not  exceeding  that 
specified  in  the  arbitration  clause  of  the  Stand- 
ard Exhibition  Contract)  which  each  such 
distributor  may  demand  as  security  pursuant 
to  said  arbitration  clause  in  the  event  of 
the  failure  of  the  exhibitor  to  submit  to  ar- 
bitration   or    to   comply   with    the    award. 

3.  It  shall  adopt  its  own  rules  of  pro- 
cedure and  practice,  which  shall  provide  for 
reasonable  notice  to  the  parties  of  the  time 
and  place  of  the  hearing  and  of  the  nature 
of  the  dispute,  afford  the  parties  an  oppor- 
tunity to  be  heard  in  person  or  by  counsel 
and   to    submit   evidence. 

4.  The  findings,  determination  and  direc- 
tions of  the  Board  of  Arbitration  upon  such 
controversy  shall  be  conclusive  and  binding 
upon    the   parties   thereto. 

5.  In  any  controversy  submitted  to  a  Board 
of  Arbitration  upon  the  complaint  of  a  dis- 
tributor which  is  determined  in  favor  of  the 
exhibitor  the  Board  of  Arbitration  may  in  its 
discretion  include  in  its  decision  or  award  an 
award  of  a  sum  to  be  paid  by  the  distributor  to 
the  exhibitor  not  to  exceed  the  cost  to  the  ex- 
hibitor of  railroad  transportation  from  and 
return  to  the  city  or  town  in  which  the  ex- 
hibitor's theater  is  located  and  an  additional 
sum  not  to  exceed  $10  provided  the  exhibitor 
has    attended    the    hearing. 

6.  The  Board  of  Arbitration  shall  not  have 
power  or  authority  to  adopt  or  apply  any 
rule  which  shall  be  at  variance  with  any  of 
the  provisions  of  the  Standard  Exhibition 
Contract  or  the  rights  and  obligations  of  the 
parties    thereunder. 

7.  The  Board  of  Arbitration  shall  not  en- 
tertain a  claim  or  controversy  unless  the 
same  arises  under  any  contract  other  than 
those  mentioned  in  paragraphs  (a),  (b)  and 
(c)  of  this  Rule,  excepting  with  the  writ- 
ten consent  of  both  parties  to  such  claim  or 
controversy. 

8.  Every  dispute  or  controversy  must  be 
submitted  for  determination  to  the  Board  of 
Arbitration  within  nine  (9)  months  after 
the  date  of  the  breach  of  contract  or  of  the 
act  of  omission  or  commission  out  of  which 
such  dispute  or  controversy  shall  have  arisen. 
A  dispute  or  controversy  shall  be  deemed  sub- 
mitted when  a  written  statement  thereof  is 
delivered  to  the  Secretary  of  the  Board  of 
Arbitration.  A  claim  or  controversy  which 
cannot  be  submitted  for  arbitration  because  of 
the  limitations  of  time  prescribed  in  this  para- 
graph may  not  be  introduced  as  a  counterclaim. 

9.  Members  of  the  Film  Board  of  Trade 
shall  not  proceed  as  provided  in  paragraph 
three  of  Rule  IV  of  these  Rules  unless  the 
decision  or  award  of  the  Board  of  Arbitration 
determines  a  claim  or  controversy  arising 
out    of 

(a.)  A  contract  which  contains  or  incor- 
porates by  reference  all  of  the  numbered  ar- 
ticles of  the  Standard  Exhibition  Contract 
filed  with  the  Motion  Picture  Producers  & 
Distributors  of  America.  Inc.,  identified  by 
the  signature  of  its  President  on  March  1, 
1926,  or 

(b.)  A  contract  bearing  a  date  prior  to 
the  1st  day  of  April,  1926,  the  provisions  of 
which  are  substantially  in  accord  with  the 
Uniform    Exhibition   Contract,   or_ 

(c.)  A  contract  which  contains  or  incor- 
porates by  reference  all  of  the  numbered  arti- 
cles of  the  Standard  Exhibition  Contract  filed 
on  May  1,  1928,  with  the  American  Arbitra- 
tion Association,  identifidd  by  the  signa- 
tures of  the  Contract  Committee  appointed  by 
the  1927  Motion  Picture  Trade  Practice  Con- 
ference. 

RULE  III 

REFERE:NCE  OF  CONTROVERSIES  TO 
BOARD     OF    ARBITRATION 

1.  Whenever  possible  distributors  and  ex- 
hibitors shall  endeavor  to  settle  claims  with- 
out   resorting    to    arbitration. 

2.  Wheneyer  a  member  of  the  Film  Board 
of  Trade  shall  be  unable  to  settle  a  claim 
or  controversy  with  an  exhibitor  arising  under 
a  contract  containing  the  arbitration  clause, 
such  member  shall  notify  the  Secretary  of 
the  Film  Board  of  Trade  (located  in  the 
city  out  of  which  such  exhibitor  is  served) 
that  such  member  desires  to  submit  the  claim 
or  controversy  to  the  Board  of  Arbitration 
having  jurisdiction  thereof,  advising  the  Sec- 
retary of  the  name  and  address  of  the  ex- 
hibitor   and    the    nature    of    the    controversy. 


The  Secretary  shall  thereupon  give  written 
notice  to  the  member,  the  exhibitor,  the  local 
Exhibitors'  Association  and  the  Board  of 
Arbitration  at  the  request  of  such  member 
and   of   the  time  and   place   of   hearing. 

3.  Likewise  upon  receipt  by  the  Secretary 
of  the  Film  Board  of  Trade  of  a  notice  from 
any  exhibitor  that  such  exhibitor  desires  to 
submit  to  arbitration  a  controversy  with  a 
distributor  arising  under  a  contract  confkin- 
ing  the  arbitration  clause,  the  Secretary  shall 
give  written  notice  to  the  exhibitor,  the  dis- 
tributor, the  local  Exhibitors'  Association  and 
the  Board  of  Arbitration  having  jurisdiction, 
that  the  controversy  has  been  referred  to  the 
Board  of  Arbitration  at  the  request  of  the 
exhibitor. 

4.  In  case  either  party  to  a  controversy 
referred  to  the  Board  of  Arbitration  shall 
demand  a  hearing  thereon  in  less  than  five 
days  for  reasons  deemed  by  the  Board  of 
Arbitration  sufficient,  the  notice  provided  for 
in  paragraphs  2  and  3  hereof  may  be  dis- 
pensed with  and  in  such  case  twenty-four 
hours'  written  notice  of  the  time  and  place 
of  the  hearing  shall  be  given  to  the  parties 
to  the  controversy,  the  local  Exhibitors'  As- 
sociation, and  the  members  of  the  Board  of 
Arbitration. 

5.  Nothing  herein  contained  shall  be  con- 
strued to  prohibit  the  filing  of  claims  or  con- 
troversies by  members  or  exhibitors  directly 
with  a  Board  of  Arbitration  having  jurisdic- 
tion thereof,  pursuant  to  the  rules  of  pro- 
cedure and  practice  adopted  by  such  Board 
of    Arbitration. 

6.  Each  of  the  parties  to  a  controversy 
submitted  for  arbitration  shall  have  the  right 
to  one  adjournment  of  the  hearing,  thereof 
until  the  date  of  the  next  succeeding  regu- 
lar meeting  of  the  Board  of  Arbitration  by 
sending  a  written  demand  therefor  at  least 
three  (3)  days  prior  to  the  date  fixed  for 
the  hearing  of  such  controversy,  addressed  to 
the  Secretary  of  the  Board  of  Arbitration. 

7.  If  either  of  the  parties  to  a  contro- 
versy submitted  for  arbitration  fails  to  ap- 
pear at  the  time  fixed  for  the  hearing  there- 
of, the  default  of  such  party  shall  be  noted. 
In  case  of  a  default  in  appearance  of  the  com- 
plainant, the  complaint  shall  be  dismissed,  and 
in  case  of  a  default  in  appearance  of  the  re- 
spondent, the  Board  of  Arbitration  shall  hear 
the  evidence  of  the  complainant  and  shall  make 
an  award  to  the  same  effect  as  if  both  parties 
had   been  present. 

The  Board  of  Arbitration  may,  in  its  dis- 
cretion, upon  application  setting  forth  reason- 
able grounds,  made  within  seven  days  after 
an  award  has  been  rendered  open  the  de 
fault  of  either  party  upon  such  terms  and 
conditions    as    many    deemed    just. 

RULE   IV 

ENFORCEMENT     OF     DECISIONS     OF 

BOARD    OF    ARBITRATION 

1.  The  Secretary  of  the  Board  of  Arbi- 
tration shall  from  time  to  time  notify  in 
writing  the  Secretary  of  the  Film  Board  of 
Trade  located  in  each  city  out  of  which 
the  exhibitor  is  served  of  (a)  the  name  and 
address  of  each  exhibitor  who  has  been  found 
by  such  Board  of  Arbitration  (1)  to  have 
refused  to  submit  to  arbitration  a  contro- 
versy arising  under  a  contract  containing 
the  Arbitration  Clause,  or  (2)  to  have  re- 
fused to  comply  with  a  decision  of  such  Board 
of  Arbitration;  and  (b)  the  maximum  amount 
(not  exceeding  that  specified  in  the  arbi- 
tration clause)  which  each  distributor  may 
demand    as    security    pursuant    to    such    clause. 

2.  Upon  receipt  of  such  information,  the 
Secretary  of  each  such  Film  Board  of  Trade 
shall  advise  all  members  of  such  Film  Board 
of  "Trade  for  their  exclusive  and  confidential 
information  (a)  of  the  name  and  address  of 
every  exhibitor  who  shall  have  been  found 
by  a  Board  of  Arbitration  (1)  to  have  re- 
fused to  submit  to  arbitration  a  controversy 
arising  under  a  contract  containing  the  ar- 
bitration clause,  or  (2)  to  have  refused  to 
comply  with  a  decision  of  such  Board  of 
Arbitration,  and  (b)  of  the  sum  which  such 
Arbitration  Board  has  fixed  as  the  maximum 
amount  which  distributors  may  demand  as 
.security    from    such    exhibitor. 

3.  Subject  to  the  provision  of  Rule  11, 
on  receipt  of  any  such  notice,  each  mernber 
having  a  contract  (or  representing  a  distribu- 
tor having  a  contract)  containing  the  arbi- 
tration clause  with  any  such  exhibitor  shall 
demand  payrrent  by  such  exhibitor  of  such 
sums  as  in  the  judgment  of  such  member  or 
distributor  shall  be  sufficient  to  protect  such 
member  or  distributor  in  the  performance 
of  each  contract  with  such  exhibitor.  Said 
sum  shall  not  exceed  the  actual  value  of  any 
print  thereafter  to  be  delivered  under  each 
such  contract   plus   the   rental   contracted   to   be 


ardj  i  ^. 

airfB-V"' 
it   T 


IMte 

51 


paid    therefor,    and    in    no    case    shall   exci 
the   maximum   amount    fixed   by   the   Board 
Arbitration     as     aforesaid.       'Thereafter   t 
distributor     (represented    in    the    membersk 
to     whom     such     exhibitor     shall     have    fa 
within    seven    (7)    days   to   pay   the  amount 
security     so     demanded     by     such    distribi 
shall    proceed    to    suspend    service    under  t 
such    contract    until    such   exhibitor   shall  I 
furnished     such     security     or     complied   » 
the    decision    of    such    Arbitration    Board.  „.. 
service     under     any     such     contract    shall  Mlii 
so    suspended    for    a    period    of    ten   dayswiii 
contract,     at    the    option    of     the    distrilMft;  si. 
may    then    be    cancelled.      No    member  or  M  tei 
tributor    having    so    suspended    service  mT 
any    such    contract    with    such    exhibiior  s 
thereafter     resume     service     under    any   si. 
contract   unless   and   until   such   exhibitor  sl&iffl 
have   furnished    said   security   to   such  maillot; 
or     distributor    or    shall     have    complied  i" 
the   decision   of   the   Arbitration    Boar(}.    l 
the    happening    of    either    of    such    events 
vice    under    such    contract    shall    be    prom: 
resumed   by   such   member  or   distributor. 

4.  In  case  either  party  to  a  dispute  o 
controversy  arising  under  a  Standard  t 
bition  Contract  submitted  to  the  Board 
Arbitration  shall  claim  that  a  right  or  " 
ity,  under  the  same  or  another  Stai 
Exhibit  Contract,  exists  or  may  exist 
cause  of  the  facts  involved  in  such  cor 
versy)  against  or  in  favor  of  some  o 
party,  not  then  a  party  to  the  controvi 
but  a  party  to  a  Standard  Exhibition  ( 
tract  with  the  distributor,  a  party  to  il 
dispute  or  controversy,  the  Board  of  Ark] 
tion  on  application  of  either  party  sha!' 
written  notice  to  such  effect,  make  such 
party  a  party  to  the  controversy,  _  and 
award,  if  made  in  favor  of  or  against  d 
other  party,  may  be  enforced  as  provide! 
these    Rules.  ■.. 

5.  The  Secretary  of  the  Board  of  Arbjj 
tion    shall    from    time   to   time   notify  the 
retaries    of    the    Film    Boards    of    Trade  si' 
fied    in   paragraph    1    of   this   Rule   IV  in  \ 
ing  of  the  name  and  address  of  each  exhil| 
previously   found   by  the   Board   of  Arbif 
to    have    committed    one    or    more   of  the 
specified  in  paragraph   1   of  this  Rule  IV,  ; 
shall  thereafter  have  submitted  to  arbitra,; 
or  shall  have  complied  with  the  decision  ol 
Board    of    Arbitration.      Upon    receipt  of 
such    information    the    Secretaries   of  the 
Film     Boards     of     Trade     for    their    exdi 
and   confidential   information   of   the  name 
address    of    every    such    exhibitor,    and  t! 
upon   each    member   or   distributor   having 
pended   service   under   any    such   contract     ( 
such    exhibitor     (as    provided    in    paragrai 
of   this   Rule   IV)    shall   resume   service  t 
under.  . 

6.  The   Secretary  of  the   Board  of  Arl 
tion  shall  from  time  to  time  notify  in  wi 
the    Secretary    of    the    Film    Board   of  1 
and  the   Secretary  of  the  local   E.>:hibitors 
sociation    of    the    name    of    each    member 
distributor     represented    by    a    member   f 
by  the   Board   of   Arbitration    (1)   to  hav 
fused    to    submit   to   arbitration   a   contro' 
with    an    exhibitor    arising    under    a   CMJ 
containing     the     Arbitration     Clause,    or  I 
to    have    refused    to    comply    with    a  oei| 
of  the  Board  of  Arbitration.     Upon  recei' 
such    information    the    Secretary    of   the 
Board  of  Trade  shall,   from  time  to  tm( 
vise  all  members  of  the  Film  Board  cf 
of  the  name  of  every  member  and  d-!- 
represented     by     a     member,     found    ^^ 
Board   of   Arbitration    (a)   to  have  rci'i;' 
subrqit    to    arbitration     a    controversy    a 
under    a    contract    containing    the    arbitil 
clause,    or     (b)     to     have    refused    to   0 
with   a   decision   of   the   Board   of   Arbitr| 
Thereafter    such    member    or    distributor 
not    be    entitled    to    redress    from    the 
of   Arbitration  having  made  such  a  detef| 
tion  or  finding  upon   any  claim  or  contrci 
against    any    exhibitor    until    such    memW 
distributor     has     submitted     to     arbitraticl 
has    complied    with    the   decision   or  awa 
such    Arbitration     Board    and    there    '! 
added    to    the    amount    of    such    award 
equal  to  ten  per  cent    (10%)   thereof  f"> 
thirty  days  after  the  time  fixed  for  comp 
therewith     that     such     member    or    diiti 
fails    or    refuses    to    comply    with   such  :' 
provided    that     demand     for    the    pay"ii 
such    award    shall    have    been    m.ide    1- 
tered     mail     upon     the     home     office    u 
distributor. 

7.  The    Secretary    of    the    Board  of 
tration    shall    from    time    to    time    notif 
Secretary    of    the    Film    Board    of   Traoi 
the   Secretary  of  the  local   Exhibitors'  Ail 
tion    in    writing   of    the    name   of   each  <^_ 
ber    or    distributor    represented    by   a  i"  ' 


hi 


H 


THE 


s^/,  March  1,  1928 


DAILY 


ese 
fled 
n  < 
the 


nCind  to  have  committed  one  or 
acts   specified    in   paragraph    6   of 

V,  thereafter  submitting  to  arbi- 
liaving  complied  with  a  decision 
id  of  Arbitration.  Upon  receipt 
iimation  the  Secretary  of  the  Film 
Trade    shall    advise    in    writing    all 

the   Film    Board   of   Trade   of    the 

ich  member  or  distributor,  and 
i;ch  member  or  distributor  shall 
titled  to  redress  from  such  Board 
ion. 

RULE   V 

DAMAGES 

I  mount  of  damages  which  the  Board 

lion    shall    award    for    "bicycling," 

or    any    other    unauthorized    exhi- 

I  photoplay     shall     be     determined 
as   provided   in    Section   25    of   the 

'.  aw  of  the  United  States  pro- 
■:i  the  Board  of  Arbitration  shall 
ly   such   act   was   not   wilfully   done 

damages  shall  be  fixed  at  not 
lie    hundred    dollars    ($100). 

a  controversy  in  which  a  claim 
gainst  a  distributor  for  damages 
ur  delay  in  delivering  any  photo- 
the  distributor's  defense  to  such 
t  such  failure  or  delay  was  caused 
if    the   failure   or    delay   of   another 

II  returning  the  print  of  such 
:ir  in  forwarding  it  to  the  com- 
liibitor   as   directed   by   the   distribu- 

ird    of    Arbitration    shall    postpone 

J     of     such    controversy     and     shall 

such    other    exhibitor    be    brought 

e  a  party  thereto.     If  the  Board  of 

shall     find    that    the     complaining 

-    entitled    to    damages    on    account 

lim   the   Board   of    Arbitration    shall 

iward    in    favor    of    such    exhibitor 

distributor.      If   the   Board   of   Ar- 

ill   find   that   such   failure   or   delay 

1     by     such     other     exhibitor,      the 

Arbitration    at   the    same    time    shall 

ward    in    favor    of    the    distributor 

h     other     exhibitor    for     the     same 

damages     awarded     to     the     com- 

xhibitor    against     the     distributor. 

RULE  VI 

AMENDMENTS 

iiles    and    regulations    shall    not    be 

r  repealed    by   the    Boards   of   Arbi- 

the    Film    Boards    of    Trade    with- 

pproval     first    obtained    of    the     be- 

Contract     Committee. 


Coast  Wire  Servicer 


"U"  Preparing  New  Stories 


lin  with  Hanff-Metzger 
B.  Zabin  has  resigned  from 
:d  Artists  publicity  and  ad- 
department  and  on  March 
c  staff  of  the  Hanff-Metzger 
ng   Agency. 


SCRIPTS  BEING  RUSHED  TO 
BE  READY  FOR  REOPENING 


Universal  is  rushing  preparation  on 
adaptations  in  anticipation  of  reopen- 
ing of  the  studio  in  April.  The 
temporary  shutdown,  it  is  stated,  will 
eliminate  any  delay  in  getting  the  new 
vehicles   under   way. 

An  original  entitled  "His  First 
Case"  has  been  written  for  Denny 
by  Gladys  Lehman,  who  wrote  "Out 
All  Night." 

Beatrice  Van,  who  has  just  com- 
pleted an  adaptation  of  "The  Girl  on 
the  Barge,"  a  Rupert  Hughes  story 
from  which  Universal  is  to  make  a 
feature  production,  has  been  assigned 
to  adapt  "If  I  Were  Rich,"  by  Max 
Marcin. 

John  Clymer  and  Nat  Ross  have 
just  finished  a  story  entitled  "Ship 
Ahoy,"  which  Clymer  is  to  put  into 
script  form  and  which  Ross  will  di- 
rect   with    Arthur    Lake    as    the    star. 

An  original  has  been  written  espe- 
cially for  Laura  La  Plante  by  Fred- 
erick and  Fanny  Hatton.  It  is  called 
"The  Man  Disturber."  Earl  Snell  has 
been  assigned  to  adapt. 

Harry  O.  Hoyt,  the  author  who 
wrote  and  gaged  most  of  the  Glenn 
Tryon  comedy  features,  has  just  been 
commissioned  to  do  an  original  for 
Miss  La  Plante.  It  is  to  be  called 
"The  Husband  Hunt"  and  will  be 
adapted  by  Paul  Scofield  for  direc- 
tion by   Wesley   Ruggles. 


a 


mpions  in  Health  Series 

ilott    is    making    a    series    of 
-fense   pictures   using   cham- 
ith    Mickey    Walker    appear- 
irt  le  first. 


Mix  Sailing  June  9 

.lix  is  to  sail  from  New  York 

for    the    Argentine    to    begin 

uc|3n    of    a    series    of    pictures 

BO  will  distribute.     He  first 

al)ear  in  vaudeville  in  ten  key 


om 

e   f 

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ch 

0 


kla 
an 

lad 
Ei 
at 


Drx 

ige 
linj 


iro  Distributors  Merge 

>ma  City— Home  State  Film 
the    Enterprise   Distributing 

Texas  have  been  merged  by 
Walthall,    former    manager 

:rprise    here.      Headquarters 

'4  West  Grand  St. 


:ums  of  Love"  Closing 

'S    of    Love"    will    finish    its 
ent    at    the    Liberty    Sunday 


^eT|  Office  for  Emanuel  Stern 

manuel  Stern,  head  of  the 
nt  Medical  Department,  has 
de    medical   director    of    the 


r 

1  I 

pai 


Cast  Opposite  Maynard 

Gladys  McConnell  has  been  cast 
opposite  Ken  Maynard  in  "Code  of 
Scarlet."    Joe    Brown    is    director. 


Griffith    Signs    Belle    Bennett 

Belle  Bennett  has  signed  to  appear 
in  D.  W.  Griffith's  "The  Battle  of 
the  Sexes." 


Joins    Goldwyn   Forces 

Marie  Frances  Lee,  story  editor, 
has  resigned  from  M-G-M  and  joined 
Samuel   Goldwyn. 


Dwan  with  M-G-M 

Allan     Dwan     is     to     direct 
M-G-M. 


for 


Filming  of  "Tempest" 

Completed  at  U.  A. 

With  filming  of  John  Barrymore's 
new  picture,  "Tempest,"  completed 
after  more  than  four  months  of  cam- 
era work,  Director  Sam  Taylor  and 
his  staff  are  preparing  to  cut  and  edit. 
Camilla  Horn  plays  opposite  Barry- 
more.  Among  the  supporting  play- 
ers are  Louis  Wolheim,  George  Faw- 
cett,  Ullrich  Haupt,  Boris  De  Fas, 
Lena  Malena,  Albert  Conti  and  others. 
Charles  Rosher  headed  the  camera 
battery  and  William  Cameron  Men- 
zies  designed  the  sets. 


A  Little 

from  **Lots'' 


By    RALPH    WILK 


Hollywood 

ROBERT  CARR,  the  youngster  who 
is  writing  a  high  school  story  for 
Paramount,  interviewed  William.  Ed- 
ward Hickman  for  the  United  Press. 

*  *         * 

Boh  Yost,  head  of  the  Fox  studio 
publicity  department,  has  had  a 
mei'ry  and  exciting  life.  For  yearn 
he  ivas  a  criminology  expert  on  the 
Los  Aiigeles  Examiner  and  solved 
the  Arlington  bungalow  murder 
mystery,  which  baffled  the  police  de- 
partment. He  was  also  a  Mexican 
border  ranger.  Bob  was  with  Oliver 
Morosco,  when  the  producer  was  in 
his  heyday.  He  did  much  to  popu- 
larize Lenore  Ulrich,  Bessie  Barri- 
scale,  Laurette  Taylor  and  Leo 
Carrilo,  who  got  their  start  on  the 
Coast. 

*  +         * 

Bob  also  did  the  publicity 
work  on  "The  Brat",  in  which 
Edmund  Lowe  acted.  EdL- 
mund  is  now  with  Fox.  Bob 
ivas  bom  in  St.  Louis,  but  has 
been  on  the  Coast  for  24 
years.  He  has  been  dramutic 
and  music  editor  of  the  lead- 
ing local  dailies  and  was  city 
editor  of  the  Examiner,  when 
he  deserted  newspaper  work 
seven  years  ago,  in  favor  of 
Tnotion  pictures. 


DEMILLE  REMAINING  WITH 
PATHE,  NEW  PACT  SHOWS 


Marie  Prevost  has  signed  a  new 
one-year  contract  with  De  Mille,  un- 
der terms  of  which  she  will  continue 
as  a  Pathe  star.  This  is  taken  as 
corroboration  of  the  statement  De 
Mille   will   remain   with   Pathe. 


Partes  Cast  in  "Lonesome" 

Gustave  Partes  has  been  cast  in  the 
role  of  "Romantic  Gentlemen"  in 
Universal's  forthcoming  production, 
"Lonesome,"  which  Paul  Fejos  is  di- 
recting. Glenn  Tryon  is  starred  with 
Barbara  Kent  in  the  feminine   lead. 


Change  in  "Chorus  Kid"  Cast 

Virginia  Browne  Fair  has  replaced 
Edna  Murphy  in  "The  Chorus  Kid," 
which  Gotham  is  producing. 


F.  Richard  Jones  to  Work 
in  England,  Reported 

F.  Richard  Jones  will  direct  in 
England  for  Maurice  Revnes,  fol- 
lowing completion  of  one  picture  for 
Paramount,   it   is  reported. 


Columbia  Role  for  Jacqueline  Logan 

Jacqueline  Logan  is  to  make 
"Broadway  Daddies"  for  Columbia, 
under  direction  of  Fred  Windermere. 


New  Firm  Plans  6  Feature 
Comedies  for  Independents 

Six  feature  length  comedies  will  be 
produced  for  independent  release  by 
Charles  Brothers  Pictures  Corp., 
which  has  leased  space  at  Metropoli- 
tan studios.  The  first,  "Flapper 
Anne,"  will  be  started  within  the  next 
few  days  with  Bruce  Mitchell  di- 
recting and  a  star  cast  of  free  lan- 
cers. The  second  will  be  "Four 
Bells"  by  Charles  Payne. 


Monte  Brice  Writing  Original 

Monte  Brice  is  writing  an  original 
vehicle  for  Wallace  Beery  and  Ray- 
mond Hatton  titled,  "Great  Guns." 


Returns  to  Screen 

After  several  years  of  retirement 
from  active  screen  work.  Rosemary 
Cooper,  former  leading  woman,  has 
returned  to  pictures  and  is  playing  a 
part  in  Leo  Meehan's  latest  FBO 
production,  "The  Little  House," 
which  features  Martha  Sleeper  and 
Orville  Caldwell. 


JOHN    G.   ADOLFI 

Director 

To  Be  Released 

*^TH£  DEVIL'S  SKIPPER** 

(Belle  Bennett,  Montagu  Love) 

''THE  LITTLE  SNOB'' 

(May  McAvoy,  Alec  Francis,  Robert  Frazer) 
Recent  Release 

''WHAT  HAPPENED  TO  FATHER'' 

(Warner  Oland) 


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-William  Fox  purchases  the  motion  picture  rights  to  "The  River,"  the  new  novel  bv 
Tristram  Tupper,  which  is  proving  a  "best  seller"  everywhere. 

"With  the  two  tremendous  sound-proof  Movietone  studios  nearing  completion  at 
Fox  Hills,  California,  Winfield  Sheehan  announces  that  J.  G.  Blystone  soon  will 
start  work  on  the  first  complete  audible  feature  "Mother  Knows  Best,"  based  on  the 
novel  by  Edna  Ferber. 

-"Park  Row,"  the  new  building  at  the  Fox  West  Coast  studios  to  house  directors, 
authors,  scenarists  and  title  writers,  is  formally  dedicated  with  Will  Hays  and 
other  notables. 

-plans  for  an  international  theatre  building  program  announced  by  Clayton  P.  Sheehan, 
foreign  manager  of  Fox  Films,  on  the  eve  t>f  his  departure  for  South  America. 

"Despite  a  general  curtailment  of  production  throughout  the  industry  eleven  com- 
panies are  working  at  top  speed  at  the  Fox  studios  turning  out  big  attractions  for 
next  season,  including  F.  W.  Murnau's  "The  4  Devils,"  Raoul  Walsh's  "The  Red 
Dancer  (of  Moscow),"  and- John  Ford's  "Hangman's  House." 

""Four  Sons,"  John  Ford's  latest  road-show  special,  opens  indefinite  engagement  at 
the  Gaiety  Theatre,  New  York,  and  settles  down  to  an  immediate  standing  room 
routine  at  every  showing,  making  it  one  of  the  biggest  screen  successes  in  10  years. 

"Winfield  Sheehau  announces  the  signino;  of  Charles  Francis  Coe  to  assist  in  the  di- 
rection  of  his  two  great  stories,  "Me — Gangster"  and  "The  River  Pirate,"  Just  pur- 
chased by  Fox  for  next  season's  release. 

"William  Fox  announces  record  plans  for  having  four  $a.oo  attractions  running  simul- 
taneously on  Broadway:  "Sunrise"  at  the  Times  Square,  "Four  Sons"  at  the  Gaiety, 
"Mother  Machrcc"  at  the  Globe,  and  "Street  Angel,"  which  will  open  in  March  al 
another  legitimate  theatre. 

-"A  Girl  in  Every  Port"  Victor  McLagleu's  first  starring  vehicle,  breaks  the  world's 
record  for  a  single  day's  box  office  receipts  at  the  Roxy,  New  York,  when  it  grossed 
$20,463.00  on  Washington's  Birthday. 

"Margaret  Mann  captures  Broadway  by  her  personal  appearances  and  is  hailed  as  a 
new  star  for  her  work  in  a  single  picture,  "Four  Sons."^ 

"Alfred  E.  Green  completes  his  biggest  film  undertaking,  "Honor  Bound,"  based  on  the 
sensational  novel  by  Jack  Bethea  and  featuring  George  O'Brien,  Estelle  Taylor, 
Leila  Hyams,  Tom  Santschi  and  Sam  De  Grasse. 

-"Dressed  to  Kill,"  Irving  Cummings'  satirical  melodrama  of  the  masquerade  of  the 
underworld,  featuring  Edmund  Lowe,  Mary  Astor,  Ben  Bard  and  Charles  Morton, 
completed  at  Fox  West  Coast  studios  and  heralded  as  Lowe's  greatest  characterization, 
notwithstanding  his  marvelous  performance  in  "What  Price  Glory." 


in 
m 
!ir 
ill 


the  Que  Gieat  Independent 


dttjonn  rtctures   Lfrgy  of  Lrovernment ^  Control 


lEWSPAPER 
ILMDOM 


ULTHE  NEWS 
ALL  THE  TIME 


>c 


III     No.   52 


Friday,  March  2,   1928 


Price  5  Cents 


ERCENTAGE  THE  CURE? 


Depends 

ENTAGE   is   the   way 


:n» 
oa 


ires 

■pp 

:u 
-nis 
a 

ses 
in 
th 

tio 
tl 

'or 
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iia: 
:a 
ire 


)ij|)f  many  difficulties,  Sid- 


Kent  stated  in  Wash' 
sterday.  Good  pictures 
;  money.  The  bad  ones 
The  exhibitor  gambles, 
the  producer.  And  the 


rav)lus  the  public,  decides. 


eory  and  Fact 

equitable  in  theory.  It  is 
ation  that  presents  diffi- 
ui  iusLaiiCc,  straight  per- 
here  both  buyer  and  seller 
chance  is  one  thing.  A 
guarantee  for  the  distrib- 
y  of  them  insist  upon  it 
)lit  with  the  theater  over  a 
ross — well,  that's  another 
le  basis  of  trading,  house 
prestige  of  the  theater,  ad- 
ale,  basic  business  which 
Iter   does   regardless   of   the 

exploitation,  advertising — 
•e  factors  must  be  consid- 
ach  is  important, 
ige  of  the  equitable,  fair 
many  powerful  arguments 
)r.    The  theory,  we  believe, 

sound.      How   to   work  it 
illy  provides  the  trouble. 


?mears  of  Columbia 

its  eighth  year  and  mov- 
is  it  never  has  before,  Co- 
s  on  enough  of  the  festive 
imduct  a  Victory  Drive. 
my  has  been  developing 
and  in  accordance  with  a 
<le  that  calls  for  expansion 
essive  but  sane  lines.  Such 
:iy  take  time,  but  it  can- 
ned that  it  fails  of  results. 
,  utfers  the  proof. 


Showmen 

:ome  to  the  conclusion  that 
who  squawks  the  loudest 
iness  usually  proves  to  be 
P  as  a  showman.  The  boys 
theaters  as  a  money-making 
on't  have  time  to  dump  all 
bles  into  somebody  else's 
y  re  too  busy  turning  min- 
dollars.  The  field  for  good 
hip  is  as  broad  as  Amer- 
wise. 

KANN 


LIMIT  U.S.  PICTURES 


Paris — Thorough  investigation  of 
the  Spanish  industry  by  film  leaders 
has  been  authorized  by  the  Spanish 
government  acting  upon  demand  of 
the  Union  Artistica  Cinematografica, 
for  protection  against  American  films, 
states  "Cinematografica  Francaise," 
French  trade  journal.  This  is  coin- 
cident with  the  French  quota  decree 
which  became  effective  yesterday. 

Two-thirds  of  pictures  shown  in 
Spain  are  American,  with  only  ten 
pictures  costing  $200,000  having  been 
made  in  Spain  last  year.  A  quota 
or  limitation  law  is  urged.  The  gov- 
;rnn:ent  is  expected  to  extend  full 
aid    to   domestic    producers. 


West  Coast  Reported  to 
be  Buying  Seattle  House 

Seattle — Threatened  competition  of 
the  new  Mayflower  to  West  Coast 
will  he  averted  through  a  deal  just 
closed,  it  is  reported,  with  the  latter 
scheduled  to  take  over  operations  of 
the  house.  The  deal  was  closed 
through  Real  Estate  Improvement 
Co.,  which  acquired  all  interests  in 
property  of  Washington  Theaters  En- 
terprise  Corp.      This  firm  was   build- 

(Continued    on    Page    4) 


Must  Cut  Costs 

(Cia/;.  Bur.  of  THE  FILM  DAILY 
Washington  —  The  average 
small  town  exhibitor  today  is 
carrying  as  much  of  the  load  as 
he  can  stand  and  the  remedy 
lies  in  reducing  production  and 
distribution  costs,  S.  R.  Kent, 
general  manager  of  Paramount, 
yesterday  declared  in  the  course 
of  his  testimony  on  the  Brook- 
hart  bill. 


NEW  CAPITAL  FOR  FIRST 
DIVISION  UNDER  DEAL 


Reorganization    of    First    Division 

Distributors,   which    brings   new   cap- 

tal     into     the     organization,     is     an- 

lounced   by   Jesse   J.    (loldburg,   who 

{Continued    on    Page    4) 


New  House  Leads  to  Fear 
of  Overseating  at  Omaha 

Omaha — Ground  will  be  broken 
next  month  for  Goldberg  brothers' 
new  2,200-seat  Omaha  theater.  Un- 
less other  theaters  beside  the  Em- 
press close  their  doors  on  the  com- 
pletion of  this  new  house,  which,  it 
(Continued    on    Page    4) 


U.  S.  Will  Parallel  Russia  If 
Brookhart  Law  Passes,  Claim 


COCHRANE  TAKES  STAND 
BILL  FOSTERS  MONOPOLY 


Wash.  Bur.  of  THE  FILM  DAILY 
Washington — The  Brookhart  bill, 
if  enacted,  will  drive  the  independent 
out  of  business,  stated  Robert  H. 
Cochrane,  vice-president  of  Universal 
It  the  hearings  yesterctay.  "The 
r|uickest  way  to  build  up  a  monopoly," 
he  said,  "is  to  drive  the  independent 
{Continued    on    Page    2) 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — If  the  Brookhart  bill 
is  enacted  and  the  experiment  proves 
successful,  other  industries  will  be 
brought  into  the  fold,  and  eventually, 
the  United  States  would  parallel  the 
present  Russian  government. 

This  was  the  summation  yester- 
day of  C.  C.  Pettijohn,  Hays  counsel, 
in  his  closing  arguments  on  the  Brook- 
hart bill,  who  contrasted  the  record 
of  arbitration  in  the  film  industry  with, 
the  record  of  the  trade  commission, 
in  which  would  be  vested  administra- 
tion of  the  proposed  law. 

The  industry,  Pettijohn  pointed  out, 
(Continued    on    Page    4) 


Kent  Calls  System  Remedy 

for  Any  Block  Booking 

Ills  Existing 

Washington   Bureau   of   THE   FILM   DAILY 

Washington — Playing  pictures  on 
percentage  is  the  remedy  for  any  evil 
now  existing  in  block  booking  of  pic- 
tures, S.  R.  Kent,  general  manager 
of  Paramount,  yesterday  told  the  in- 
terstate commerce  committee  of  the 
Senate  at  resumption  of  hearings  on 
the  Brookhart  bill. 

Despite   the  chairman's  decision  to 

end  the  hearings  yesterday,  presenta- 

ion   of   the   case   was   not  completed, 

and  meetings  are  being  resumed  this 

morning. 

"The  reward  is  automatic  for  a 
good  picture  and  the  penalty  auto- 
matic for  a  bad  one,"  Kent  said,  add- 
ing that  approximately  50  per  cent  of 
Paramount  business  today  is  done  on 
percentage    of   some    form. 

With  his  vivid  description  of  opera- 
tions in  the  industry,  Kent  had  no 
difficulty  in  retaining  attention  of 
(Continued    on    Page    2) 


KENT  DRAWS  $100,000 
AND5P.C.0FNET  YEARLY 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Sidney  R.  Kent  is 
drawing  |100,000  a  year  in  salary 
from  Paramount.  He  also  gets 
ive  per  cent  of  the  net  after  de- 
(Continued    on    Page    2) 


$100,000,000 

Wash.  Bur.  of  THE  FILM  DAILY 
Washington — Upon  examina- 
tion at  the  Brookhart  hearings 
yesterday,  S.  R.  Kent  said 
Paramount's  1927  gross  income 
for  all  sources  was  nearly  $100,- 
000,000  with  a  profit  of  about 
eight  per  cent.  Film  sales 
reached  $42,000,000  of  which 
$30,000,000  were  in  domestic 
sales.  Eight  million  came  from 
small  American  exhibitors  and 
$22,000,000  from  1,240  large  ac- 
counts. It  cost  $4,000,000  in 
operating  expense  to  get  this 
revenue,  Kent  said. 


J 


THE 


-S^il^ 


i| 


OAILV 


VeLXLIIINo.52  .Friday,  March  2, 1928     Price  5  Gents 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice  President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
WilU,  Traveling  Representative.  Entered  as 
second  clasi  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
o£  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredmaii,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


u 


yy 


HELD  INDUSTRY'S  BANE 


Edith  Cavell,  Subject 

of  Film  Made  in  1918 

Agitation  over  "Dawn,"  English 
film  based  on  shooting  of  Edith  Ca- 
vell, English  war  nurse,  yesterday 
brought  to  light  the  fact  that  another 
film  along  similar  lines  was  produced 
in  1918  and  distributed  by  Select.  It 
was  "The  Cavell  Case,"  directed  by 
John  Adolfi  and  featuring  Juha 
Arthur.  It  played  at  the  Strand, 
New  York  in  October,  1918  on  a  bill 
with  "Shoulder  Arms."  Joe  Plunkett, 
now  managing  director  of  theater,  was 
production  supervisor.  The  picture 
is  a  possible  reissue. 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Overseating  and  over- 
building and  "insane  competition"  be- 
tween producers  in  the  building  of 
theaters  is  the  biggest  menace  con- 
fronting the  industry  today,  S.  R. 
Kent,  general  manager  of  Paramount, 
testified  at  the  Brookhart  bill  hear- 
ing yesterday.  He  pointed  out  that 
there  is  a  crystallization  of  buying 
power  coming  about  just  as  it  has  in 
chain  drug,  grocery  stores,  etc.,  and 
independent  chain  owners  and  as- 
sociates are  taking  advantage  of  their 
increased   power. 

The  economic  factor  of  the  num- 
ber of  prints  which  can  be  produced 
controls  first  runs,  he  claimed.  Sell- 
ing of  pictures  to  the  highest  bid- 
der, he  said,  as  advocated  by  Leo 
Brecher,  New  York  exhibitor,  is  not 
logical  and  could  not  last,  he  claimed, 
because  better  and  better  houses 
would  be  built  to  take  away  pictures 
from  those  having  them  and  the  com- 
petition  would  be   suicidal. 

"The  exhibitor  wants  the  right  to 
pick  and  choose  and  get  the  cream 
of  production  at  his  own  price,"  he 
declares. 


Theater  for  Flushing 

Irving  I.  Rosenberg,  representing 
George  J.  Brown,  has  sold  to 
Rabin  &  Warshaw  parcel  on  Bayside 
ave.,  163rd  St.,  27th  ave.  and  164th  St., 
Flushing  Manor,  for  improvement 
with  a  theater  to  seat  3,000. 


Conway  Making  Distribution  Deal 
H.  L.  Jack  Conway,  of  Ideal  Pic- 
tures Corp.,  Chicago,  is  in  New  York 
in  connection  with  a  deal  for  dis- 
tribution of  several  of  the  company's 
pictures. 


British  Internat'l  Capital 
Increased  to  $3,750,000 

London — Capital  of  British  Inter- 
national Pictures  is  being  increased  to 
£750,000  ($3,750,000)  through  issu- 
ance of  600,000  additional  ordinary 
shares. 

The  additional  capital  is  to  be  used 
for  development  of  general  production 
facilities  and  services  at  the  Elstree 
studios.  There  is  great  demand  for 
space  at  the  studios,  the  company 
states. 


CaU 

WAFILMS,  Inc. 

Wrfter  A.   Putter,  Pre*. 

for 

Library  Stock  Scenes 

New   York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant  8181      1123   No.   Bronson  Ave 


Percentage  a  Cure  To 
Block  Booking  Ills 

{Continued  from  Page    1) 

those  members  of  the  committee 
present. 

Block  booking,  in  some  form  or 
another,  has  existed  since  almost  the 
beginning  of  the  industry,  he  said, 
pointing  to  the  steady  increase  in 
prosperity  as  proof  that  it  does  not 
stifle  growth.  He  told  the  commit- 
tee of  his  experiment  in  individual 
selling,  and  how  it  had  to  be  aban- 
doned because  exhibitors  displayed 
no  interest  but  bought  films  from 
competitors  selling  in  blocks  while 
he   was    selling   pictures    singly. 

"I  am  perfectly  willing  to  tear  down 
block  booking  tomorrow  if  it  has 
served  its  purpose  so  far  as  our  com- 
pany is  concerned."  he  said.  "I  am 
opposed  to  the  Brookhart  bill  be- 
cause it  is  impractical  in  theory  and 
would  not  be  workable  if  passed. 

"The  fact  that  the  number  of  con- 
tracts for  a  single  picture  ranges 
from  100  to  14,000  is  proof  of  that 
fact  that  the  'all  or  none'  policy  is 
not   followed." 

With  respect  to  ability  of  exhib- 
itors to  produce,  he  cited  First  Na- 
tional which,  he  declared,  had  the 
most  rigid  block  booking  plan  ever 
followed,  where  it  was  necessary  to 
buy  stock  to  get  any  pictures  and 
exhibitors  had  to  agree  to  take  every 
film  without  exception.  Arbitrary 
exhibition  values  were  set  and  prices 
fixed  and  contracts  could  not  be 
cancelled  for  six  years. 


F.  N.  Managers  at  Home  Office 
Paul   Krieger,   Cincinnati,    and   W. 
J.    Heenan,    Philadelphia,    First    Na- 
tional  branch  managers,  are  visiting 
the  home  office. 


Awaits  Detail 

Wash.  Buy.  of  THE  FILM  DAILY 
Washington — Asked  by  Leo 
Brecher  whether  or  not  he 
would  sell  New  York  independ- 
ents who  are  organizing  the 
M.  P.  Exhibitors  Ass'n  under 
leadership  of  Aaron  Sapiro,  S. 
R.  Kent  said  yesterday  he  would 
answer  the  question  when  put 
to  him  in  concrete  form  with 
full  information  as  to  the  or- 
ganization and  its  purpose. 


BLOCK  BOOKING  BAN  HELD 
FATAL  TO 'UmE  FELLOW 


IVashington  Bureau   of   THE   FILM   DAILY 

Washington — Abolition  of  blind  and 
block  booking  would  drive  the  smah 
exhibitor  out  of  business,   C.   E.  Wil 
Hams,  president  of  the  Western  lowi 
and   Nebraska   exhibitor   unit,   yester 
day   testified   at   the    Brookhart   hear 
ing.    characterizing    the    bill    as    "not 
worth   a  tinker's  cuss." 

"The  trouble  with  you,  senator," 
be  declared  addressing  Sen.  Brook- 
hart, "is  you  don't  know  anything 
about  the  picture  business."  And  he 
got  away  with  it. 

The  small  exhibitor  in  the  "sticks' 
is  in  the  most  enviable  position  of 
n\-  branch  of  the  film  industry  the 
onimittee  was  told  by  Williams.  He 
is  al)le  to  play  the  big  pictures  within 
30  days  after  they  are  shown  in  the 
kc\-  cities  of  the  territory  and  under 
Universal's  policy  he  can  get  a  week's 
/rogram  at  a  very  low  price. 

Block  booking  is  the  only  thing 
which  enables  the  small  showman  to 
j-et  along,  Williams  said,  for  he  knows 
that  he  is  going  to  get  over  an  ex- 
tended period  blind  booking  is  not 
l^lind  for  he  knows  about  what  a 
given  star  will  produce  and  can  safe- 
ly buy  on  star  names.  The  screen- 
ing privilege  means  nothing  to  the 
exhibitor  but  additional  expense,  he 
said. 

Interrupted  by  Brookhart,  who  de- 
clared his  bill  was  not  intended  to 
make  block  and  blind  booking  illegal, 
and  would  be  amended  if  that  was 
provided  in  the  measure,  Williams 
told  him  the  bill  was  not  worth  a 
"tinkers  cuss"  and  would  mean  noth- 
ing and  there  was  no  excuse  for  the 
legislation. 

Williams  declared  arbitration 
hoards  are  helpful  to  the  exhibitor 
and  denied  that  any  member  of  the 
board  would  vote  for  the  producer 
through  intimidation,  pointing  out 
that  the  exhibitor  was  their  customer. 


WANTED— ADDRESS 

of 

H.  A.  SPANNATH 

President,    General    Sales    Co. 

IMPORTANT    BUSINESS 

Communicate  Personally  Through  Film 

Daily,    or    Send    Address    to    Box    M- 

382,     c/o    Film    Daily,     1650     B'way., 

New  York   City. 


Friday,  March  2,  mtv 

Kent  Draws  $100,000^ 
and  5  P.  G.  Net  Year' 

(.Continued   from   Page  1) 
preciation  and  reserves,  but  thi 
dition    he    offered    to    sell   "cL: 
Pressed   by   Sen.    Brookhart  to  aKfjl 
tion  salaries  of  Paramount  execuliiilll 
Ivent    said    at    the    hearing  yestep 
that   he    had   no   knowledge  of  oil 
salaries.      He   said   he  received  $![ 
000  a  year  up  to  last  year  whenf 
figure   was  cut   to  $75,000,  being' 
stored    to    the    original    figure  :• 
beginnng   of    1928.      It   also  cai 
light   that   Aaron    Sapiro,  who  i 
signed  to   head  the  buying  org 
Mon    of    New    York    independei 
hil)itors,  is  to  be  paid  the  samf  - 
as   Kent. 


Cochrane  Takes  Sta 
Bill  Fosters  Monopi 

(Continued   from   Page  1) 
out  of  business  and  that  will  be 
■1  the   bill   is  enacted." 

He    said    his    company  is  an 
pendent  and  would  be  lorced  lo: 
operations  if  the  bill  was  passei 
cause    Universal    produces   ovir 
fihii.-    a  year  and  could  not  ci 
Ihianoing   if  forced   to  hsve  thi 
complete  d     before     sale.     C' 
r;:ne's   figure,   of  course,   include 
types   of  pictures,  features  and 
s'lbjects.      Sen.   Brookhart  deni 
I.I.  asure  contemplated  any 


Meyers    Heads    T.-S.   Bram 

Phil     E.     Meyers,     formerly 
Pathe.    has    been    named   mam 
the     New     York     Tiffany-Stall* 
change,    succeeding   Dave  Brill 
has  formed  a  new  company. 
Gibbs,      special     representative, 
been   named   sales   manager. 


I«e;'::i 


Cartoon  Apparatus 
Title  Machines 
Film  Drv 

Improved  Design 

E.  S.  RINALDY 

Chester,  N.  J. 


\h 


THE    ONLY    BO 
OF  ITS  KINI 

1000  I 
Cloth  I( 

FRl 

TO 

Film  I 

SUBSCR 

COVl 
EVERY! 

GO 
EVERY^ 


1 


THE 


ch  2,  1928 


:%g»^ 


DAILV 


Financial 


E[U13,131,016; 
LE8,  $23,398,569 


t 


of    Universal     Pictures 

id  all  subsidiaries,  totaled 

ifter    Federal    taxes,    for 

Nov.  5,   1927,   according 

nt  balance  sheet.     Total 

st'ed  at  $13,131,016.     Film 

(■entals    for    the    12-month 

u  anted    to    $23,398,569,    of 

I   )4,153   was  realized   from 

market,   and   $8,494,415 

sales.    Income  from  the- 

ms   were    $2,799,742,    for 

d  $1,094,970  from  foreign 


ays  Business  Up 
Anpared  With  1927 

[e||iia — Business  at  the  var- 
of  the  Stanley  chain  has 

:ti  for  the  weeks  which  have 
:e    Jan.    1,    than    for    the 

in   ig  period  of   1927,  and  a 

:en  realized,  it  was  stated 

t  meeting  when  directors 

ike  the   April  2  dividend 

the    rate    of    75    cents    a 


reduction   of   25   cents   a 
mpared    with    the    latter 

year,   and   is   made,   the 

lims,    in   accordance   with 

rn    to   the    old    policy    of 

r    a    substantial    surplus 

cl    ear's  earnings. 

been  considerable  specu- 

the   future   of  the   com- 
report   persisting   a    deal 

practically  agreed  upon, 
dAls. 


il|[ncreased  15% 
Percentage  Plan 

nlj;  bookings,  advocated  by 
t,  general  manager  of 
it  yesterday's  hearing  on 
ill  at  Washington,  have 
)n  to  his  company  during 
rter  of  last  year,  increas- 
from  rentals  by  15  per 
)er  cent  of  the  company's 
done    on    percentage    of 

n    ient  declared. 


e  arnings  for  1927 
]dmated  at  $300,000 

c ,  N.  Y. — Earnings  of 
n  Theaters  for  1927 
000,  it  is  estimated,  or 
net  earnings  of  1926, 
.'4.16  was  reported.  An- 
nt  is  to  be   made  public 


Re 
d 


lar  quarterly  cumulative 
5  cents  per  share  on  the 
is   payable   yesterday. 


15,( ) 


bei 

Ion 

itht 


,000  British  Issue 

'ubHc  issue  of  $15,000,- 
floated  by  the  British 
Foreign    Corp.,   on   be- 

jzarvasy-Gibbons  theater 


Quotations 


"(s)   Am.    Seat. 

*         do    vtc 

*(c-b)  do    6s    36    .. 
Bal.   &   Katz.. 
*(c)    Con  Fm.   Ind. . 
(c)        do     pfd. 
(s)   East.    Kodak    . . 

(s)       do    pfd 

*(c)  Film  Insp.  . . . 
*(s)  First  Nat.  pfd. 
(s)  Fox  Fm.  "A", 
(c)  Fox  Thea.  "A". 
*(c)  Intern.  Proj.  . 
(c)  Keith-A-O  pfd.. 
(b)  Keiths  6s  46  . 
(s)  Loew's,  Inc.  .  . 
(b)  do  6s  41ww. 
(b)  do  6s41x-war. 
(s)  M-G-M  pfd.  .. 
*(s)   M.    P.     Cap... 

(s)   Orph.   Cir 

*(sj        do   pfd.    ... 
(s)   Para.    F-L    ... 

*(s)        do  pfd 

(c-b)  do  6s  47  .  .  . 
(b)   Par.  By.SJ^sSl. 

(s)   Pathe     

(s)       do  "A"   

(b)  do  7s  37  ... 
(o)  Roxy  "A"  . . . 
(o)       do  units    . . .  . 

(o)        do    com 

(o)    Skouras   Bros.    . 

Stanley  Co.    . .  . 
(o)   Technicolor     . . . 

(c)  Trans-Lux 

(o)    United  Art.    . . . 

(o)        do    pfd 

(o)    Univ.    Ch.    com. 

(o)        do    pfd 

(c)   Univ.     Pict.     . . 

(s)       do    pfd 

(c)  Warner  Bros.  . 
(s>  do  "A"  .  . . 
(c-b)   do  C'As  28    .. 


High    Low    Close  Sales 

39 

73}4 
102Ji 
63 
19 

22%     225^     22%  900 

164Ji   164       164J4  500 

129J4    129Vi    129H  60 

4  

106  

82Ji     81K     82  5,800 

20^     20Ji     20J4  800 

8  

101        101        101  300 

.99H     99}4     99y2  3,000 

60^      59J4      60  2,600 

106J4   10654   106f<  7,000 

101        100%    101  3,000 

26          26          26  200 

23"      23"      23  '266 

23J4  .... 

116}^  7,600 

12m  .... 

99  2,00U 

10254  5,000 

3'A  60U 

U'A  700 

66  5,000 


.116J4   115% 


99 
102J4 

3'A 

UH 

66 

24 
27 
6 
38 
49 

4 
13 

80 

2 

80 

99% 

19% 
2854 
109 


99 
1025^, 

3 
13 
66 
26 
29 

7 
40 
49 

3 

4 
15 
85 


49 
'4' 


85  

23 
99J4     99% 

18^     1954     2 

27  2754      8 

108        1085i    17 


600 


40 

"Oil 
20U 
OOu 


•  Last    Prices    Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

Co)    Over  the   Counter   Transactions    (Bid   and 

Asked), 
(s)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the  Chi- 
cago Board,  Skouras  Bros,  on  the  St.  Louis 
Stock    Exchange   and    Stanley    in    Philadelphia. 


EDWARD  B.  SMITH 
&C0. 

Members  New  York,  Philadelphia 
and  Boston  Stock  Exchanges 


Corporate 
Financing 


Philadelphia 
New  York  Boston 


YEARBOOIt 

1926 


Over  Five  Hundred 
Prominent  Film  Men 

Have  Enthusiastically  Endorsed 
The  1928  Film  Daily  Year  Book 


Among 

Will  H.  Hays 
Adolph  Zukor 
Richard  A.  Rowland 
Louis  Mayer 
Harry  Rapf 
Pete  Smith 
M.  H.  Hoffman 
Pat  Dowling 
Watty  Rothacker 
Harry  Cohn 
Bob  Welsh 
Sam  Goldwyn 
Colvin  Brown 
John  Flinn 
Gabriel  Hess 
Felix  Feist 
H.  J.  Yates 
Roxy 

Carl  Milliken 
Pete  Woodhull 
Fred  Quimby 
Lynde  Denig 
Ned  Depinet 
David  Loew 
Harry  Buckley 
Clifford  Hawley 
Saul  Rogers 


Them  Are: 


Joe  Kennedy 
Edward  Klein 
John  McCormick 
Arthur  Kelly 
Sidney  Kent 
Joe  Plunkett 
Nathan  Burkan 
Dr.  A.  H,  Giannini 
Phil  Reisman 
Walter  Wanger 
Robert  Leiber 
Harry  Reichenbach 
Joe  Brandt 
Earle  Hammons 
Ralph  Kohn 
Arthur  Stebbins 
J.  Robert  Rubin 
Henry  Salsbury 
William  A.  Johnston 
E.  V.  Richards 
James  Quirk 
Nicholas  Schenck 
Tom  Meighan 
George  Weeks 
Harold  Franklin 
Sam  Katz 
James  Grainger 
Ralph  Poucher 


Filmdom's  Greatest  Reference  Book 
Free  to  Film  Daily  Subscribers 


■z^SBtl 


DAILY 


Friday,  Mard 


New  Capital  for  First 
Division  Under  Deal 

(Continued    from    Page    1) 

continues  as  president  of  the  com- 
pa;ny.  The  reorganization  consoli- 
dates with  First  Division  the  produc- 
ing firm  of  Robert  S.  Furst  and  Ray- 
mond Wells.  Goldburg  is  to  devote 
most  of  his  time  to  distribution  from 
New  York,  while  Wells  will  be  vice 
president  supervising  production  on 
the  Coast  and  Furst  will  be  financial 
executive    in    charge    of    production. 

Nine  stars  are  to  appear  on  the 
company's  roster,  appearing  in  two 
pictures  each  during  the  coming  sea- 
son. 


Reinhardt  Leaves  for  Germany 
Max  Reinhardt  is  en  route  to  Ger- 
many, planning  to  return  in  Sep- 
tember when  he  will  direct  his  first 
picture  which  will  be  a  Lillian  Gish 
vehicle  for  United  Artists. 


T-S  Exchanges  Engaged 
in  Spring  Cleanup  Drive 

Tif?any-Stahl  branches  are  en 
gaged  on  a  spring  cleanup  drive, 
which  started  Feb.  4  and  continues 
until  April  8.  The  nation  has  been 
divided  into  four  divisions  in  connec- 
tion with  the  drive. 

Royster  on  Theater  Deal 
Xat   G.   Royster,  business  manager 
of  the  North  Carolina  exhibitor  unit, 
is  in  New  York  on  a  Charlotte  the- 
ater  deal. 


Chesterfield  to  Produce 
14  Pictures  This  Season 

Fourteen  productions  including 
eight  dramas  to  be  released  as 
Chesterfield  Productions  and  six  ac- 
tion dramas  featuring  Champion,  dog 
star,  will  be  produced  during  the 
1928-29  season  by  Chesterfield  M.  P. 
Corp.,  according  to  George  Batch- 
eller,  president. 

Accompanied  by  Lon  Young,  who 
resigned  as  advertising  and  publicity 
director  of  Gotham,  Batcheller  leaves 
for  the  Coast  next  week  to  supervise 
production,  which  starts  immediately. 
Seven  pictures  will  be  ready  for  re- 
lease Sept.   1. 


Addressing  Colonial  Society 

Progress  of  the  motion  picture  will 
be  traced  and  warning  against  throt- 
tling this  medium  of  expression 
sounded  in  a  speech  to  be  made  at 
Providence,  R.  L  today  before  the 
semi-annual  meeting  of  the  Society 
of  Colonial  Dames,  by  R.  F.  Wood- 
hull,  president  of  the  M.P.T.O.A. 
VVoodhull  has  been  ill  the  last  week 
with  grippe.  He  will  be  guest  of  Ed 
Fay  and  other  Providence  exhibitors 
during  his  stay  at  the  Rhode  Island 
capital. 


Film  Salesmen  to  Campaign 
for  Iowa  Exhibitor  Unit 

Des  Moines — Film  salesmen  of  the 
territory  are  to  conduct  a  drive  for 
memberships  in  behalf  of  the  state 
M.P.T.O.  This  follows  similar  move 
in  other  territories. 


Orth  Completing  Feature 

George  Orth  is  completing  direc- 
tion of  a  five-reel  feature  being  pro- 
duced by  and  starring  Paul  Tellegen. 
Production  is  at  Cosmopolitan  studio. 

Says  United  States 
Will  Parallel  Russia 

(.Continued  from  Page  1) 
arbitrates  10,000  cases  annually,  while 
the  record  of  the  commission  is  the 
settling  of  113  cases.  To  handle  the 
film  industry,  he  declared,  would  re- 
quire enormous  increases  in  person- 
nel and  expenses  of  the  commission, 
and  it  might  be  expected  the  number 
of  cases  would  be  nearer  30,000  a 
year,  if  the  commission  is  to  fix  diff- 
erentials. 


Irish  Endorse  "Mother  Machree" 

Thirty-five  Irish  organizations  and 
Catholic  societies,  embracing  those 
which  joined  hands  in  nationwide 
protest  against  other  films  alleged 
to  be  objectionable  to  the  Irish,  have 
endorsed  "Mother  Machree,"  follow- 
ing previews  at  New  York  and  Wash- 
ington. The  picture  opens  March  5 
at  the   Globe,   New  York. 


Delf  Signs  for  Vitaphone 
Harry      Delf,      vaudeville      player, 
leaves    for    the    Coast    tomorrow    ac- 
companied   by    Bryan    Foy,    director, 
to  appear  in  Vitaphone  numbers. 


West  Coast  Reported  to 
be  Buying  Seattle  House 

(Continued  from  Page  1) 
ing  the  Maj'flower,  which  is  to  be 
completed  April  1,  in  a  proposed 
building  program  embracing  Port- 
land, Vancouver,  Salt  Lake  City  and 
Denver.  Whether  these  projects  will 
be  carried  out  now  appears  problem- 
atical. 


Coast  Wire  Service- 


De  Mille  Closing  Seei 


SHOTDOWN  SLATED  FOR 
APR.  15,  COAST  HEARS 


Reports  persist  in  reliable  quarters 
to  the  effect  that  the  De  Mille  studio 
will  close  about  April  15  until  June  1. 
Previous  report  that  the  studio  is  to 
be  shut  down,  was  denied  by  De 
Mille. 


Added  to  Boyd  Cast 

Jacqueline  Logan,  Robert  Arm- 
strong and  Alan  Hale  have  been  cast 
in  "The  Cop,"  starring  William  Boyd 
at  De  Mille  studios. 


Stone  in  "Mr.   Romeo" 

Arthur  Stone  has  been  added  to 
cast  of  "Mr.  Romeo,"  which  Fox 
is  producing. 

Ford  Sterling  has  been  cast  in  "Mr. 
Romeo." 


Browning  Back  From  Europe 
Tod  Browning  has  returned  to  New 
York  after  six  weeks  in  Europe.     He 
leaves  soon  for  the  Coast  to  start  a 
new  picture  for  M-G-M. 


Gloria  Returning  to  Coast 

Gloria  Swanson  left  New  York  yes- 
terday for  the  Coast  to  start  her  next 
picture  which  is  expected  to  be  re- 
leased in   fall. 


'Tenderloin,'  New  Talking 
Film,  to  Open  March  11 

Despite  the  fact  that  the  picture 
is  holding  up  to  a  figure  which  war- 
rants continuance  of  the  run,  War- 
ners will  close  "The  Jazz  Singer"  at 
the  Warner  theater.  New  York,  Mar. 
11,  in  order  to  make  way  for  "Ten- 
derloin." As  "The  Jazz  Singer" 
utilized  Vitaphone  in  its  musical  se- 
quences, "Tenderloin"  goes  a  step 
further,  using  Vitaphone  dialogue  in 
a  number  of  situations,  in  what  is 
regarded  as  another  step  in  the  de- 
velopment of  talking  pictures,  using 
spoken   lines   throughout. 


New  House  Leads  to  Fear 
of  Overseating  at  Omaha 

(Continued  from  Page  1) 
is  said,  will  excell  the  Riviera  in 
splendor,  there  is  danger  of  an  over- 
seated  situation.  The  name  of  the 
theater  will  be  emblazoned  in  mazdas 
atop  a  tower  so  that  it  will  be  visible 
20   miles   awav. 


Columbia  Role  for  Jacqueline  Logan 

Jacqueline   Logan   has  been   signed 
or    a    role    in    "Broadway    Daddies," 
which   Columbia  will  produce. 


Capra  to   Make   M-G-M   Film 

Columbia  is  loaning  Frank  Capra 
to  M-G-M  to  direct  the  next  Karl 
Dane-George    K.    Arthur    picture. 


Rosson    to    Direct    "Soft    Shoulders" 
Richard   Rosson  is  to  direct   Philip 
Hum's  original,  "Soft  Shoulders"  for 
Fox. 


Lasky  Chairman  of 

Studio  Committee 

Jesse  L.  Lasky  is  chairman  of  the 
executive  committee  of  the  Para- 
mount studio.  B.  P.  Schulberg  is 
vice  chairman,  and  other  members 
are:  Henry  Herzbrun,  J.  J.  Gain,  H. 
M.   Goetz  and  J.   F.   Singerlin. 


"Revenge"  Is  del  Rio  Title 

"Revenge"  is  title  selected  foi 
Dolores  del  Rio's  picture  for  United 
Artists.  It  is  an  adaptation  of  Kon- 
rad  Bercovici's  story  "'The  Bear 
Tamer's  Daughter."  It  will  be  the 
first  of  seven  pictures  the  star  will 
make  for  United  Artists.  Finis  Fox 
is  preparing  the  script,  and  Edwin 
Carewe,  who  has  returned  to  Holly- 
wood after  undergoing  an  operation 
at  Rochester,  Minn.,  will  start  pro- 
duction in  a  few  weeks. 


Gibson  Purchases  6  Stories 
"Hoot"  Gibson  has  purchased  six 
novels  from  B.  M.  Bowers,  promi- 
nent authoress,  including  her  latest, 
"Points  West."  Gibson  has  placed 
the  authoress  under  contract  to  write 
the  titles  on  his  future  productions. 
Reeves  Eason  will  direct  the  next 
Gibson    production. 


A  Little 

from  '*Lots 

^^^_  By    RALPH    WILK  ^1 


T  ESTER 


COHEN     and   S 
Ornitz   are   among  the  new 
ers  at   Paramount.     Lester  desi 
Samuel    as    "the    author  of  'H 
Paunch      and      Jowl,'      the    g, 
satire  on   American  political  lif 
'A  Yankee  Passional,'  a  study 
conflict    between    American  c 
tion   and  the   believing  mind." 
n    turn,    describes    Lester's  "f; 
ngs"    as    an    extraordinary  stij 
he  rise  of  an  American  famil 
five  generations,  beginning  in 
England   village   and   ending  i 
cago.      Sam,    in    describing  1 
"The  Great  Bear,"  states  it  is 

trait  of  an   egotist. 

*  *         « 

Sam's  sons,  Arthur  and  I 
aid,    came    to    California 
their  father  and  are  atten 
school  here.  . 

■fi  4:  *  I 

Tom  Terriss'  sketch,  "Threi 
ows,'"  was  so  popular  at  the  1 
geles  Orpheum  that  he  was 
bookings  for  the  entire  Orph' 
cuit.  However,  Tom's  motioi 
work  prevented  him  from  i\ 
the  offer. 

*  ♦  ♦  : 

0}(r  Passing  Show:  Bi| 
King,  Beimard  McEveet\ 
Tom  Persons  motorini 
Hollywood  Blvd.;  Ad 
Menjou  and  his  brother 
ting  at  the  Paramount  s 


Arthur    Ripley  111 

Arthur    Ripley,   scenario  e 

Harry    Langdon,    is    confine 

Osteopathic  Hospital  with  pi 


Joins    Langdon   Compl 

Earl  Rodney,  formerly  of 
torial   staflf  at   the   Christie 
lett    studios,    will    be    "gag'i 
he  next  Langdon  feature  U\\ 
at   First  National. 


Leonard   Contract  Rerl 

Robert    Z.    Leonard,    dini 

signed  a  new  long  term  coij 

M-G-M. 


Tyler   Starting  New 

Tom    Tyler    is    scheduled* 
work  this  week  on  his  pictf 
untitled.      Robert   DeLacy 
from  a  story  by  Oliver  Dr' 


Bedard    Leaves   SwanscJ 

P.  A.   Bedard,  productioilj 

has   left   the   Gloria   SwansH 

zation. 


Krelbar   Changes  'I 

To  avoid  confusion  wiff 

"Her  Cardboard  Lover,"  Ij 

tures   has   changed   "The 

Lover"  to  "The  Faithless' 


Ji^XLIII     No.  53 


AHDWEEKLY 
LM  DIGEST 


Sunday,   March  4,  1928 


Price  25  Cents 


THE  PICTURE  FOR  THE  WORLD'S  MILLIONS! 


GEORGE  LEWIS  BERYL  MERCER 

featuring  GEORGE  SIDNEY  with  George  Lewis,  Patsy  Ruth 

Miller,  Beryl  Mercer,  Eddie  Phillips,  Albert  Gran, 

John  Boles,  etc.,  etc. 

From  the  Broadway  stage  success  by  Milton  H.  Gropper  and  Max  Siegel 

AN  EDWARD  SLOMAN  PRODUCTION 

Presented  by  Carl  Laetnmie —  Supervised  by  Carl  Laemmle,  Jr. 
Adaptation  and  Continuity  by  Al  Cohn 

A  UNIVERSAL  BIG  MONEY  PICTURE 


"A  real  picture  for  the  whole  family  anywhere  in  the  wide 
world.     Will  make  them  laugh  with  tears  in  their  eyes." 

EXHIBITORS  DAILY  REVIEW 

Ei>R  THE    BIG    FIRST  RUN    MONEY    EVERYWHERE! 


y 


wise  to  this: 
cirt  in  length, 
Hlong  on  money- 

ing  possibilities 


SHORT 
FEATURES 


THIS  ISSUE  T^EVOTED 
TO  THOSE  _  CLE,  BIG 
REELS  THAT  BUILD  AND 
HOLD      PATRONAGE 


JVEWYORK:    Paramount,  Rivoli,  Rialto.     CHICAGO:    McVickers,   Roosevelt.     LOS  ANGElEv 
Million   Dollar,    Loew's    State.      BOSTON:     Metropolitan.      PHILADELPHIA:     Stanton,  Karltoi, 


Arcadia.     SEATTLE:   United  Artists,  Liberty.      BALTIMORE:    Stanley.     WASHINGTON:  Metr 
politan,  Earle.      DETROIT:    Madison,  Adams,  Capitol.      BUFFALO:    Shea's  Buffalo,   Shea's  Hi|L 
podrome.     LOUISVILLE:  Rialto.     JACKSONVILLE:  Arcade.    TAMPA:  Tampa.     MIAMI:  Olympi 
Fairfax.     KANSAS  CITY:  Midland,  Newman.     PORTLAND,  ORE.:  Liberty.     MEMPHIS:  LoctJ 
Palace,  State.     MILWAUKEE:    Wisconsin,    Strand.     MINNEAPOLIS:    Lyric.     ST.    PAUL:  A 


CHRISTIE  COMEDIES 


MONTREAL:  Capitol,  Loew's.  NEWARK:  Mosque,  Branford.  OKLAHOMA  CITY:  Criteric 
Capitol.  OMAHA:  Rialto.  SAN  ANTONIO:  Texas.  SAN  FRANCISCO:  Granada,  Warfie 
TORONTO:  Uptown,  Shea's,  Pantages.  VANCOUVER:  Capitol.  WINNIPEG:  Metropolit 
Capitol.      PITTSBURGH :     Grand.      NEW  HAVEN :     Olympia.     SALT  LAKE  CITY :     Paramos 


LEADING  FIRST  RO 


Victory.      CALGARY:    Capitol.      CHARLOTTE:    Carolina.     CINCINNATI:    Albee,  Lyric,  Capifj 
CLEVELAND:   Stillman,  Allen,  Keith  Palace.     TOLEDO:  Princess,  Paramount.     AKRON:  Str;  ' 
Keith's  Palace.    YOUNGSTOWN:  Keith  Albee.    COLUMBUS:  Southern,  Keith  Palace.     HOUST 
Queen,  Kirby.     FORTH  WORTH:    Palace,  Hippodrome.     DES  MOINES:    Des  Moines,  Cap 


THEATRES   EVERYWHERE 


INDIANAPOLIS:   Circle,  Ohio.  BROOKLYN:  Loew's  Metropolitan,  S.  S.  Circ.  Republic.    DElWi 
Rialto.       NEW  ORLEANS:     Strand,    Liberty.        SHREVEPORT:  Saenger.       MOBILE:     Saerj 


*and  this  is  only  a  partial,   sketchy  list   at  tha  | 


'<!• 


No  Cure  for  Situation  in  Brookhart  Bill 


WsPAPER 

PILMDOM 


ikHDWEEKLY 
FILH  DIGEST 


an   No.  53 


Sunday,  March  4,  1928 


Price  25  Cents 


EFEAT  OF  BILL  IS  SEEN 


DYEARFOR  SHORT 
IB.:CTS  IS  PREDICTED 


i,nt  of  the  new  selling 
wo  months  away,  inven- 
'  taken  of  the  short  sub- 


u, 


nth  indications  that  short 


j  aiin  are  to  be  accorded  the 

tio  they  deserve. 

r'ing    year    may    result    in 

subjects,  but  they  will  be 

K I  grade,  because  of  the  in- 

of  ;hort  subject   competition, 

c     lange    made    in    the    new 

d .   ntract,  which   forbids   the 

short   subjects   with    fea- 

rinued    on    Page    4) 


NG  OUT  SITUATION 


les — Short  feature  .  pro- 
larking  time  to  determine 
e  wind  is  blowing,"  with 
le   market   for   the    coni- 

'  various  studios  engaged 
ig  of  short  features  have 
ha  on  activities,  until  a  care- 
'  ilnade  of  the  current  situa- 
i  omplete  inventory  to  be 
ler  to   gauge   the   market 


niett's  studio  is  closed, 
open  until  the  producer's 

ready  this  month.  Chris- 
need  its  annual  vacation 

the  Educational  studio, 
tinued    on    Page    4) 


:.d 
h 


lai 
PI 


let 

X 

Ids 
n 


Gov't  Refuses 
ebus  Loan  Details 

he  government,  through 
;ia^illor  Hergt,  presiding  in 
neeting,  refused  to  pub- 
ort  on  the  investigation 
bus  scandal  in  which  the 
about  $7,000,000  which 
aned  secretly  to  the  film 

«tie  action  was  taken  even 
ajority  of  the  Reichstag 
nittee  voted  that  the  in- 
hould    be    given    to    the 


MONOPOLY,  BRECHER  SAYS 


Washington  Bureaji  of  THE  FILM  DAILY 
Washington — Instead  of  the  more 
than  800  pictures  claimed,  there  are 
less  than  700  suitable  pictures  pro- 
duced annually,  of  which  only  159 
are  independent  and  510  are  pro- 
{Continued    on    Page    2) 

32  Named  to  Commission 
on  French  Quota  Decree 

Paris  (By  Cable)  —  Thirty-two 
representatives  of  the  government 
and  industry  have  been  appointed  to 
the  commission  which  is  to  adminis- 
ter the  quota  decree.  Paul  Leon,  di- 
rector general  of  the  Dept.  of  Fine 
Arts,  is  president  of  the  commission. 
The  industry  is  criticizing  the  size 
of  the  commission  and  it  is  probable 
that  administration  of  the  decree  will 
be  taken  over  by  a  sub-committee 
of  about  seven  members. 

British  Government  Not 
to  Resume  Censorship 

London — The  British  Cabinet  will 
not  resume  ofificial  censorship  of 
films,  Home  Secretary  Sir  WilHam 
Joynson-Hicks  in  the  House  of 
Commons,  announces,  stating  local 
authorities  will  continue  to  exercise 
the   censorship. 


Action  Soon 

IVash.    Bur.    of    THE   FILM   DAILY 

Washington  —  Consideration 
of  the  Brookhart  biU  "at  the 
earliest  opportunity"  was  prom- 
ised by  Chairman  Watson  of 
the  Senate  interstate  com- 
merce committee  at  the  con- 
clusion of  the  hearings  Friday. 


ANY  HRM  IN  3  BRANCHES 
OE  INDUSTRY  HELD  TRUST 


Washiugtou   Bureau   of   THE   FILM   DAILY 
Washington Any    producer    en- 
gaged in  all  three  branches  of  the  in- 
dustry  is   a   monopoly   or  a   potential 
one,  Sen.   Brookhart  declared  Friday 
at    final    hearing   on   his   bill,    reading 
a    letter    from    Frank    J.    Rembusch, 
Indiana    exhibitor,    who   had    testified 
in  favor  of  the  bill  at  earlier  sessions. 
C.    E.    Williams,    head    of    the    Ne- 
{Continued    on   Page    2) 

M.P.T.O.  to  Submit  Brief 
To  Senatorial  Committee 

With    a    view    to    securing    results 

along  the  most  effective  lines  in  the 

consideration    of    the    Brookhart   bill, 

.A..   Julian   Brylawski  of  the  Board  of 

{Continued    em    Page    2) 


No  More  Clubs 

THE  rules  of  arbitration  which  go  hand  in  hand  with  the 
new  uniform  exhibition  contract  contain  the  following: 
No  "short  subjects"  or  "news  reels"  shall  be  included  in  any 
group  of  feature  photoplays,  and  the  licensing  of  "news  reels"  or 
"short  subjects"  groups  shall  not  be  made  a  condition  of  licensing 
the  exhibition  of  feature  photoplays  or  vice  versa,  provided  that  the 
distributor  may  include  in  any  long  term  franchise  and/or  service 
contract,  feature  photoplays  and/or  "short  subject"  photoplays 
and/or  "news  reels." 

In  the  new  structure  built  up  as  a  partial  solution  to  the 
block  booking  problem,  this  is  the  de,cision  regarding  short 
features.  And  it  is  mighty  important.  In  other  words,  the  exhib- 
itor now  buys  his  short  subjects  separately.  No  salesmen  can 
swing  a  club  over  his  head  and  tell  him  that,  unless  he  signs  for 
features,  he  can't  get  the  little,  big  pictures.   Likewise,  does  it 

(Continued    on    Page    4) 


Trust  Laws  More  Suitable 
on  Illegal  Practices, 
Committee  Indicates 

IVaMngton  Bureau   of   THE  FILM  DAILY 

Washington  —  Existing  anti-trust 
laws,  embodied  in  the  Sherman  and 
Clayton  acts  are  more  suitable  for 
the  handling  of  any  illegal  practices 
in  the  industry  than  the  legislation 
recommended  by  Sen.  Brookhart. 

The  interstate  commerce  commit- 
tee of  the  Senate,  which  Friday  con- 
cluded its  hearings  on  the  Brookhart, 
bill,  will  lean  to  that  opinion  it  was 
indicated  by  Senators  Gooding  and 
Fess  of  Ohio.  They  asked  witnesses 
many  questions  along  this  line  at 
yesterday's  hearing  and  indicated 
they  do  not  see  any  cure  for  the 
situation  in  the  Brookhart  bill. 

Final  presentation  of  rebuttal  tes- 
timony by  proponents  marked  clos- 
ing of  the  hearing. 

Canon  William  Sheafe  Chase  was 
given  opportunity  to  make  a  brief 
statement  in  the  course  of  which  he 
recommended  two  amendments  to 
the  bill.  One  sought  to  declare  the 
production  and  distribution  of  pic- 
tures a  public  utility  and  the  other 
would  provide  that  nothing  in  the 
measure  should  be  interpreted  to  in- 
terfere  with    block   booking. 

Producers,  he  said,  are  appealing 
to  "gutter  instincts"  instead  of  look- 
ing upward. 


Varying  Prices 

Wash.  Bur.  of  THE  FILM  DAILY 
Washington.  —  Universal's 
complete  service  program  came 
in  for  considerable  interest  and 
discussion  at  the  Brookhart 
hearings,  which  wound  up  Fri- 
day. In  his  testimony  C.  E. 
Williams  had  cited  the  low 
price  at  which  he  was  enabled 
to  buy  the  complete  service. 
Great  interest  in  this  booking 
plan  was  shown  by  Sen.  Good- 
ing of  Idaho,  who  showed  keen 
disappointment  when  figures  in- 
troduced did  not  show  that 
Idaho  exhibitors  were  obtaining 
their  programs  at  prices  as  low 
as  some  exhibitors  in  other 
states. 


THE 


-;xi^ 


DAILY 


Sunday,  March  4, 


STHE» 

Z<«'K£WSPW>tl2 


Vol.  XLIII  No.  53    Sunday,  Mar.  4. 1928    Price  25  Cents 


lOHN  W.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way,  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday. 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W.  Fredman,  The  Film  Renter,  58 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Theaters  at  Dover,  O., 
Continue  Sunday  Shows 

Dover,  O. — Three  picture  theaters 
here  continue  to  be  open  on  Sunday 
contrary  to  ordinance,  but  with  pop- 
ular approval.  Managers  are  arrest- 
ed every  Sunday,  fined  $15.45  and  re- 
leased. This  has  been  going  on  all 
winter. 


Farewell  Party  for  Young 

Members  of  the  A.M. P. A.  tendered 
Lon  Young  a  farewell  party  Friday 
night  at  the  Manger.  Young  leaves 
Sunday  for  Los  Angeles  to  become 
a  production  supervisor  for  Chester- 
field Prod. 


Cotton    Offering   New    Device 

Cleveland — Robert  Cotton,  former 
Pathe  division  manager,  now  is  vice 
president  and  general  manager  of 
Playgolf,  Inc.,  a  company  formed  for 
the  manufacture  and  distribution  of 
golf  balls,  golf  sticks,  bags  and  a  golf 
game  which  may  be  played  on  the 
lawn  or  in  the  house. 


Dawn  Reported  Planning 
Rapid  City,  S.  D.  Studio 

Rapid  City,  S.  D.- — Norman  Dawn, 
director,  is  reported  to  be  considering 
erection  of  a  studio  here. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 


Wrvqnt      S040 


INDEX 


PAGE 

NO  MORE  CLUBS,  an  Editorial  by  Maurice  D.   Kann 1 

FINANCIAL  2 

SHORT  SUBJECTS  ARE  LEARNING  TO  TALK,  by  E.  W.  Hammons...  4 

CARTOON   POPULARITY,   by  Nat   L.   Mints    5 

ACTIVITIES  IN   THE  SHORT  SUBJECT  FIELD 413 

WHAT   MAKES   'EM   LA  UGH.    by   Al   Christie 8 

EUROPE:    A   FIELD   FOR   SHORT   SUBJECTS 9 

REVIEWS    OF   THE   NEWEST   FEATURES 13 

SHORT    SUBJECT    REVIEWS     13 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Charles  F.  HynesA4-lS 
WIRED  HOLLYWOOD  NEWS,  "LITTLE  FROM  LOTS,"  Ralph  Wilk. 16-17 

PRESENTATIONS,   by  Jack   Harroiver    18 

FOREIGN    MARKETS,    by    James    P.    Cunningham 19 

AND    THAT'S   THAT,   by  Phil   M.    Daly 20 

THE    WEEK'S    HEADLINES    20 


REVIEWS 

PAGE 

BRONC   STOMPER    13        FEEL  MY  PULSE 

COMRADES  13        SOFT  LIVING    

SHORT  SUBJECTS 13 

PAGE 

13 

13 

Any  Firm  in  Three 
Branches  Held  Trust 

(Continued  from  Page  1) 
braska  and  western  Iowa  exhibitor 
unit,  who  testified  against  the  bill 
Thursday,  had  done  an  about  face 
since  the  Trade  Practice  Conference 
in  October,  where  he  voted  the  other 
^vay,  the  senator  charged.  Williams, 
'ho  proved  a  star  witness  for  the  de 
fense.  Was  not  present  yesterday, 
'laving  left  for  his  home  upon  receipt 
of  news  that  fire  had  destroyed  his 
house. 


"Abie"   Georgia   Jessel's    Next 

Georgie  Jessel,  who  has  been  signed 
for  two  pictures  by  Gotham  Prod.. 
will  first  make  "Abie  of  the  U.  S.  A." 
instead  of  "United  States  Smith.'' 
This  picture  will  be  included  in  the 
1928-1929  program  and  will  go  into 
production  about  the  middle  of  the 
year.  Jessel's  second  picture  has  not 
been   selected. 


M.P.T.O.  to  Submit  Brief 
To  Senatorial  Committee 

(Continued   from   Page    1) 

Directors  of  the  M.P.T.O.A.  will  sub- 
mit a  comprehensive  brief  to  the  in- 
terstate commerce  committee  of  the 
Senate.  Representing  the  national 
organization,  Brylawski  attended  all 
of  the  Brookhart  hearings  in  Wash- 
ington and  has  secured  permission  to 
submit  the  brief.  Considerable  tes- 
timony was  offered  which  had  sec- 
tional and  local  angles.  This,  of 
course,  does  not  meet  with  Brook- 
hart's  purpose  in  his  endeavor  to 
correct  business  evils  within  the  busi- 
ness. 

Brylawski  will  present  the  national 
angles  in  his  brief  and  will  endeavor 
to  make  it  fully  comprehend  the  more 
essential  phases  and  clear  up  some 
ambiguities  which  makes  general  ac- 
tion difficult  when  local  or  sectional 
situations  are  stressed  most. 


Production  Figures 

Show  Monopoly 

(Continued   from    Page    1) 

duced  by  Hays  organization  mem- 
bers, Leo  Brecher,  New  York  ex- 
hibitor, declared  at  Friday's  conclud- 
ing session  of  the  Brookhart  hear- 
ing. This,  he  asserted,  proves  the 
existence  of  a  monopoly. 

Attacking  arbitration  boards  , 
Brecher  declared  that  when  a  man's 
credit  was  declared  bad,  he  is  forced 
to  put  up  large  sums  of  money  as 
security   or  get  no  pictures. 

This,  interjected  one  member  of 
the  committee,  indicates  boycott. 
The  new  contract,  Brecher  con- 
tinued, does  not  correct  any  of  the 
evils  complained  of. 

New  Cleveland  Exchange 

Cleveland — Lee  Chapman,  formerly 
associated  with  Fred  Schrani  in  Se- 
curity Pictures  Corp.,  is  opening  an 
exchange  of  his  own  called  Indepen- 
dent   Pictures. 


Season  J 928-1929 

'SAYITWIMOWERS' 

Adapted  from  Marion  Craig 
Wentworth's    (author  of 

Nazimova's  "WAR  BRIDES") 
"THE  FLOWER  SHOP" 


Financial 


(s)  Am.     Seat.     . .  . 

*  do    vtc 

*(c-b)   do    6s    36    .. 

•  Bal.  &  Katz  . 
(c)    Con.   Fm.   Ind. . 

(c)       do    pfd 

(s)   East.   Kodak   .  . 

(s)       do    pfd 

*(c)  Film  Insp.  .  . 
*(s)  First  Nat.  pfd. 
*(s)  Fox  Fm.  "A", 
(c)  Fox  Thea.  "A". 
*(c)   Intern.  Proj.   . 

(c)    Keith-A-O    

(b)  Keiths  6s  46  .  . 
(s)  Loew's,  Inc.  .  . 
(b)  do  6s  41ww. 
(b)  do  6s41x-war. 
(s)  M-G-M  pfd.  .. 
*(s)  M.  P.  Cap.  .. 
*(s)    Orph.   Cir.    . .  . 

*(s)        do  pfd 

(s)   Para.   F-L   . 

*(s)       do  pfd 

*(c-b)  do   6s   47    .. 

(b)  Par.  By.5^^s51. 

(s)   Pathe    

(s)  do  "A"  .... 
*(b)  do  7s  37  .. 
(o)  Roxy  "A"  . . . . 
(o)        do  units   . . . . 

(o)        do   com 

(o)    Skouras  Bros.   . 

Stanley    Co.     .  . 
*(o)   Technicolor    .  . 
*(c)   Trans-Lux 
(o)    United    Art.     . . 

(o)        do    pfd 

(o)    Univ.    Ch.   com. 

*(o)      do    pfd 

*fc)  Univ.  Pict.  .  . 
(s)        do    pfd 

(c)  Warner  Bros.  . 
(s)  do  "A"  .  .  .  -. 
*(c-b)  do  6'^s  28  .. 


High 

Low 

Qoi. 

39H 

39 

39 

ma 

6.1 

i9 

1874 

m 

2i'4 

23 

2.1 

164 

164 

184 

126H 


20  y^ 
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126H  126H 
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....  106 
....    82 
20        20 


101 

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60 

106^ 
106J4 

26 


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102'^ 

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26" 
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7 
40 
50 


15 
85 


100 
10S7A 

27H 


lozyi 

2Ji 

24" 
27 
6 
38 
4954 


13 

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27 


101   I 

m' 
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my, 
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26H, 

23 

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116^ 
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Mil 

102^1 

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t 


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ion 

108 


*  Last    Prices   Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)    Over   the   Counter   Transaction! 

Asked). 
(s)   Stock    Exchange. 
NOTE:   Balaban   &   Katz   is  listed  »■ 
cago    Board,    Skouras    Bros,    on   the 
Stock    Exchange   and    Stanley    in  PI 


BROO 


THE    NAME    YOU   GO  B> 
WHEN    YOU   GO  TO  BUY 


^ 


Sin 


GOWNS     AMD     UNIF 


I    14-37    BWAY.  NY  TEL  55  '" 

—  ALSO    25.0OO    COSIUMES    TO    St    ^ 


ANSWERJl 
ALL   QUESTIN 


All  rights  protected 

[MPIR[PRODUCTIONS,lnc. 

723  SeveDlh  Avenne,  Vew  York  City 


\7  TEMIS  OF 

kCHIEVEMENT 

Embodied  in 


FLASHES  FROM 
itlRRENT  PATHE 

NEWS 


T 


Sees 
All 


Knows 
All 


Olympic  Games, 
Moritz,  Switzerland 


.URN  BACK  time  for 
seventeen  years.  Pathe 

News  was  a  toddling  youngster.  An  editor,  with  little  to 
direct,  a  handful  of  cameramen,  a  dingy  laboratory,  crude 
machines.  Its  first  unit  was  hardly  more  than  a  procession 
of  foreign  royalty. 

Down  tne  years,  slowly,  surely,  the  organization  was 
increased  and  extended  to  the  corners  of  the  earth.  The 
Pathe  News  camera  became  a  symbol  of  the  cinema  in 
every  land.  The  Pathe  News  was  the  life-blood  of  the 
screen.  It  more  than  did  its  share  to  bring  the  industry 
out  of  the  nickelodeon  to  the  modern  picture  palace. 

Today  it  is  organized  like  a  giant  press  association.  It 
is  regionally  edited  so  that  a  man  close  to  your  own  city 
passes  on  the  news  to  be  gathered  and  presented  in  that 
city.  It  is  the  greatest  user  of  commercial  aviation.  It  has 
increased  and  installed  local  laboratories  to  bring  to  the 
theatre  with  greater  speed  the  news  of  most  importance 
to  that  community.  Its  knights  of  the  tripod  answer  every 
challenge  in  every  clime.  It  is  the  latest,  most  up-to-date, 
fastest,  most  complete  service  ever  issued  to  theatres. 

Its  experiences  of  yesterday  and  achievements  of  today 
B^Miv  streseman,  Premier  of      atc  thc  assutaucc  of  progress  tomorrow. 

irmany,  visits  France 

m 
IHERE  IS  NO  SUBSTITUTE  FOR.  PATHE  NEWS 


pectacular  Carnival, 
Nice,  France 


h 


Sunday,  March  4,  1  ?S 


Short  Features  Are  Learning  to   Tali 


VIEWED  AS  NOVELTY  NOW 
BUT  A  REAL  NEED  LATER 


By  E.  H".  HAMMOXS 
President,    Educational  Film   Exchanges,    Inc. 

THE  use  of  instruments  for  the  syn- 
chronization of  pictures  and 
sound  is  in  a  period  of  growth  and 
development  through  which  it  must 
pass  just  as  every  big  forward  step 
in  picture  entertainment  has  passed 
through  such  a  period.  The  mechani- 
cal problems  have  largely  been  solv- 
ed following  years  of  experimenta- 
tion; but  the  industry  is  only  now 
beginning  to  learn  how  to  put  to  best 
use  the  results  of  these  long  years  of 
experiment  and  achievement.  And 
here  again  the  short  feature  is  show- 
ing the  way,  as  it  has  done  so  often 
in  the  past. 

For  the  next  couple  of  years,  the 
pictures  and  sound  synchronizing  de- 
vice is  going  to  be  essentially  a  short 
features  matter.  By  that  I  do  not 
mean  that  no  longer  features  will  be 
set  to  music  and  sound.  This,  in  fact, 
has  already  been  done.  And  it  will 
be  done  with  increasing  frequency. 
But  I  do  mean  that  the  great  bulk  of 
the  entertainment  provided  through 
such  instruments  will  be  in  connec- 
tion with  short  features.  The  thea- 
ter depends  on  the  short  subject  for 
the  novelty  side  of  its  film  program. 
The  pictures-and-sound  device  is  still 
more  or  less  of  a  novelty.  And  for 
this  reason  alone,  if  for  no  other,  the 
development  of  its  use  for  a  time 
would  be  with  the  short  subject  pri- 
marily. 

Practically  all  the  "acts"  which 
have  been  shown  so  far  have  been 
short  subjects.  And  even  while  we 
are  considering  a  film  version  of  the 
Gilbert  and  Sullivan  opera  "The  Mi- 
kado" for  the  Vocafilm,  we  are  still 
working  within  the  short  subject  field, 
for  the  film  part  of  "The  Mikado" 
would  be  limited  to  not  more  than 
two  reels. 

Suppose  we  roughly  divide  the 
theaters  of  the  country  into  five  class- 
es— A,  B,  C,  D  and  E — on  the  basis 
of  their  importance  and  resources. 
The  Class  A  houses,  including  the 
Roxys  and  Capitols,  the  Chicagos  and 
Graumans,  do  not  need  to  worry 
about  these  devices  for  providing 
music  and  sound  effects.  Their  al- 
most unlimited  resources  enable  them 
to  have  the  best  organs  and  the  big- 
gest and  finest  orchestras,  and  to 
provide  their  own  splendid  music 
and  sound  accompaniments.  These 
theaters,  however,  can  afford  to  in- 
stall such  instruments  for  occasional 
use  and  for  novelty  and  they  have 
done  so.  The  Class  E  theaters,  at 
the  other  extreme,  with  only  the 
most  elemental  facilities  for  music, 
would  welcome  the  music  and  sound 
accompaniments  provided  by  instru- 
ments such  as  Vocafilm  for  the  en- 
tire    program.       But    these     devices 


No  More  Clubs 


(Continued   from   Page    1) 

become  impossible  to  sell  features  on  the  strength  of  box-office 
values  in  short  subjects.  Which  means,  of  course,  that  the  market 
is  thrown  more  open  than  ever  before ;  that  competition  takes  on 
a  new  spurt  and  that  quality  in  one  and  two-reelers  becomes  the 
determining  factor. 

Important  for  the  short  features  market-  The  flops  will  die 
by  the  wayside  and  the  winners  will  get  the  dough.  There  will 
be  nothing  on  which  the  weak  members  in  the  short  subject 
family  can  now  hang  on  for  an  existence. 

Talking  Short  Subjects 

When  the  talking  picture  steps  into  a  bigger  and  longer 
stride,  watch  for  innovations.  As  a  matter  of  fact  there  is  some 
discussion  at  this  very  moment  of  novelty  short  features  with 
sound  accompaniment  as  substitutes  for  vaudeville — or  presenta- 
tion numbers,  if  you  like.    We're  rooting  for  it  to  come  to  pass. 

If  the  idea  is  handled  with  any  intelligence  at  all,  the  result 
will  be  far  more  productive  of  entertainment  value  than  the  ma- 
jority of  the  inane,  banal  numbers  that  are  to  be  found  on  the 
stages  of  every  de  luxe  theater  in  America  today. 

In  connection  with  talking  short  subjects,  Earle  W.  Ham- 
mons  has  many  interesting  ideas.  Discussed  by  him  in  full  else- 
where in  this  issue  and  worth  reading, 

KANN 


n 


may  still  be  out  of  reach  of  the  very 
smallest  of  these  theaters. 

So  it  is  the  Class  B,  C  and  D  the- 
aters that  are  most  to  be  considered 
in  the  development  of  pictures-and- 
sound  devices.  The  larger  of  these 
houses  are  fairly  well  equipped  with 
orchestra  and  organ  facilities;  the 
smallest  ones,  of  course,  not  so  well. 
On  the  average,  these  theaters  could 
use  such  mechanical  devices  to  pro- 
vide music  and  sound  accompani- 
ments practically  throughout  the 
whole  show — when  such  accompani- 
ments are  available  on  all  pictures. 
When  a  sufficiently  large  number  of 
these  theaters  are  equipped  with 
these  devices,  such  accompaniment 
will  be  available.  The  producer  will 
have  to  provide  them.  But  the  num- 
ber of  these  houses  so  equipped  will 
of  necessity  be  decidedly  in  the 
minority  for  awhile  longer,  and  these 
theaters  will  continue  for  awhile  to 
make  other  arrangements  for  provid- 
ing music  and  sound  effects.  As  the 
number  of  theaters  using  these  de- 
vices grows,  the  number  of  feature 
pictures  synchronized  by  them  will 
increase,  and  as  the  novelty  wears  off 
the  use  of  this  new  marvel  will  ap- 
proach nearer  and  nearer  to  perfec- 
tion, just  as  motion  pictures  them- 
selves improved  in  the  quality  of 
their  entertainment  as  their  novelty 
grew  less. 

But  for  the  time  being  the  thea- 
ters equipped  with  pictures-and-sound 
devices  are  going  to  make  use  of 
them  primarily  for  novelty  effects 
and  for  special  "acts."  .^nd  so  the 
short  feature  again  leads  the  way  for 
the  industry. 


Banner  Year  for  Short 
Subjects  is  Predicted 

(Continued  from   Page    1) 

10  l)locks,  or  clubbing  methods  to 
.orce  purchase  of  short  features  with 
features  or  vice  versa. 

Another  important  phase  of  the 
ituation    is    the    growing   desire    and 

tendency  of  theaters  to  curtail  over- 
lead,     which      is      being      attempted 

through    a    pruning    of    presentation 

costs,     and     substitution     of     quality 

short  subjects. 

This  back-to-the  picture  movement, 
many  beheve,  presages  a  regeneration 
of   the    two    reel    comedy,   which   has 
suffered  through  being  relegated  into 
the   background   because   of  overlong 
programs    caused   by    elaborate    pres- 
entations.     Producers    are    cognizant 
)f    the    changed    sentiment,    it    is    re- 
ported,   and   they   are    setting   out   to 
)ring    two    reel    comedies    up    to    a 
tandard    which    wmII    justify    and    in- 
crease  the  tendency  toward   a  return 
to   comedies. 

The  change  in  the  contract  pro- 
hibiting inclusion  of  short  subjects 
in  feature  blocks,  is  seen  as  a  boon 
to  short  features  generally.  This 
vill  have  the  effect,  it  is  believed,  of 
naking  each  short  subject  stand  on 
its  own  merit,  without  the  support- 
ing prop  of  features,  it  also  will 
give  an  exhibitor  more  open  time, 
which  he  can  reserve  for  the  best 
short  subjects  on  the  market,  and 
provide  diversity  in  his  programs, 
Tough  being  able  to  select  the  pic- 
tures he  buys. 


Producers  Sounding 
Out  Situati 

(Continued   from   Page    1) 

which  have  closed  for  three  and  ,, 
months  respectively.  Hal  Roacl|is 
to  close  March  24  for  five  week=  '-' 
Universal  is  closed,  although  tlv 
dio  is  to  open  April  15,  to  begin  1 1- 
duction  of  westerns  and  other  sirl 
features.  L.  J.  Darmour,  howe  r, 
is  continuing  at  FBO  without  a  sit- 
down. 

This  shutdown  is  but  a  temper ^ 
one,  and  is  caused  by  the  gluid 
market  of  last  year,  when  short  \r 
tures,  particularly  comedies  virtu  j 
went  begging,  due  to  the  intense  cii» 
petition.  This  year,  producers  -e 
prepared  to  first  ascertain  the  n  r- 
ket's  capacity  for  absorption,  d 
then  increase  values  to  a  point  \vl  h 
will  assure  favorable  reception  d 
adequate  revenue,  and  will  serve:© 
restore  comedies  to  their  former  > 
sition,  from  which  they  were  ougd 
by  the  presentation  craze,  so-caI;i 
Plans  in  preparation-  indicate  they  & 
be  successful  in  this  attempt,  adva: 
ing  the  short  feature  to  a  new  h 
position. 

Despite   the    handicap   of  a  glutjd 
market,  short  feature  producers  m 
tremendous    strides    during    the 
season.    Swept  before  a  wave  of  fji 
teria,  with  theaters  ever^'where  vie 
to  outdo  each  other  with  lavish  p 
entations,    vaudeville,    operettas 
all   the   trimmings,   which   forced   le 
short  feature  out  of  the  picture,  p)- 
ducers    held    their   ground    so   far  is 
quality  is   concerned.  i 

Chief  among   the   advances  of  lie 
short  feature  during  the  season  dr:' 
ing  to  a  close  is  the  policy  of  putt , 
"names"    into   comedies.      Stars   he 
been  won  away  from  the  feature  fi;d. 
to   lend   a   new    strength   and   digi  y 
to    the    short    feature.      Efforts    Ire 
been   made   at  standardization   in 
matter  of  quality,  so  that  an  exhib 
in   buying   a   certain   brand   could 
reasonably  sure  of  the  quality  of 
entertainment  he  would  receive. 

Short    features    have     had    "tO! 
sledding"   during  the    1927-28  sea; 
but    producers    have    refused    to 
come  panicky.    Instead,  they  are 
vancing     cautiously,     but     advanc 
nevertheless.    Viewed  from  all  ang 
there   is   much   to  be   optimistic   (j 
in     the     short     feature     outlook 
1928-29. 


Nine  Local  News  Editici- 
Now  Issued  by  Paramou  i 

IOCAL  newsreel  editions  of  V  '<x 
■^     mount    News   are    now    reler 
in    nine    key    spots    throughout 
country.      "The   Wolverine"   sent 
of  Detroit,  is  the  newest. 

Key  points  include  Boston.  J 
England  edition;  Philadelphia, 
State  edition;  Cincinnati,  Central; 
lanta.  Southern;  Dallas,  Southvv 
ern;  Chicago,  Mid  Western;  Deti 
Wolverine;  Los  Angeles,  Pacific; 
Francisco,  Golden  Gate. 


nday,  March  4,   1928 


Paper  That  Sells 


HAL   ROACH 


^y  DAVIDSON 

VIOtA  RICHARD, THILMA 

MILL.SPICO'DONMCLL 

-'CEME  MORCAN 

7l  l,,.„hJI,  MAI.  Y*T«f 


Cartoon  Popularity 

By  NAT  L.  MINTZ 
Vice  President  of  Charles  B.  Mintz  Co, 


CHARLES  B.  MINTZ  CO.  is  the  producer  of  the  Krazy  Kat 
and  Oswald  cartoons.  The  former  series  has  to  its  credit  Broad- 
way bookings  for  its  first  sixteen  releases  which  have  played  at 
practically  every  first-run  theater  on  the  street. 


le  kind  of  one  sheets  M-G-M  sup- 
m  showmen  on  Roach   comedies. 


NLY  8  MORE  TO  GO  ON 
SEASON'S  FOX  SCHEDULE 


'OX  FILMS  is  shooting  well  ahead 
j  of  its  short  subjects  schedule. 
•ut  of  52  shorts  on  the  Fox  list 
r  the  current  season,  only  eight 
"inin  to  be  completed,  and  three  of 
-e  are  already  in  production.  All 
the  26  one-reel  Fox  Varieties  are 
lished  and  ready. 

'he  Fox  schedule  of  two-reel  com- 
es this  season  includes  ten  Im- 
rial  Comedies,  eight  Van  Bibber 
medies  and  eight  Animal  Comedies, 
these,  two  of  the  iirst  group, 
:ee  Van  Bibbers  and  three  Animal 
medies  remain  to  be  completed. 

Tyler  Brooke,  who  is  impersonat- 
?  Richard  Harding  Davis'  char- 
ter, Reginald  Van  Bibber,  has  just 
:^hed  "Too  Many  Cookies,"  with 
ille  Miller  as  his  leading  woman 
(1  Marjorie  Beebe  as  the  principal 
1  maker.  "T-bone  for  Two"  is 
idy  to  start  production. 
The  Imperial  Comedies  have  a  line- 
'  of  actors  including  such  players 
Hallam  Cooley,  David  Rollens, 
ione  Ellis  and  Caryl  Lincoln.  "Jack 
d  Jilted"  and  "Dasies  Won't  Yell" 
e  now  in  work,  and  "Her  Mother's 
-k"  is  now  being  written  by  the 
iiarists  and  gag-men  on  George  E. 
rshalls    staff. 

The  Polecat's  Pajamas,"  "A  Lady 
n,"  "A  Cow's  Husband"  and 
ar  Knees"  are  among  the  box- 
'Ct  titles  still  to  come  on  the 
imal  Comedy  program.  All  of  the 
X  comedies  are  made  under  the 
rsonal    supervision    of    Marshall. 


IN  spite  of  all  that  has  been  said  re- 
garding the  evil  of  presentations 
and  the  menace  they  represent  insofar 
as  the  future  of  short  subjects  is  con- 
cerned, one  form  of  short  subject, 
the  cartoon,  continues  serenely  on  its 
way  to  wider  use  in  motion  picture 
theaters.  Since  its  screen  debut  in 
the  form  of  Windsor  McCay's  im- 
mortal "Gertie,"  the  cartoon  has  re- 
mained firmly  fixed  in  public  favor. 
More  than  this,  it  is  becoming  more 
popular  with  each  season. 

The  cartoon  occupies  an  unique  po- 
sition in  that  there  is  no  action  its 
characters  cannot  portray.  Situations 
impossible  in  the  usual  form  of  screen 
entertainment,  stunts  which  no  liv- 
ing character  could  possibly  perform, 
ideas  which  the  limitations  of  even 
the  trick  cameras  make  impossible 
of  realization,  fall  into  the  routine  of 
the  cartoonist  to  whom  are  entrust- 
ed the  accomplishments  of  the  tasks 
called  for  in  the   script. 

Aside  from  psychological  elements 
accounting  for  the  cartoon's  popular- 
ity, this  form  of  short  subject  is 
strongly  favored  by  not  only  the 
smaller  theaters,  but  by  the  manag- 
ing directors  of  the  largest  and  finest 
first  run  houses.  The  reason  for  the 
latter  is  readily  apparent. 

In  addition  to  being  truly  funny, 
a  cartoon  is  a  short  subject.  While 
cartoons  are  frequently  600  ft.  long, 
the  best  of  these  subjects  is  seldom 
over  550  ft.  in  length.  There  is  a 
sound  reason  back  of  this  limit  in 
film   footage.     A  cartoon  could  con- 


tain as  much  action  as  does  the  aver- 
age high  grade  two  reel  comedy.  It 
should  contain  the  same  number  of 
gags.  Action  and  gags  can  be  pad- 
ded out  with  extraneous  material  in 
a  two  reel  comedy,  but  as  much  as 
ten  feet  of  padding  in  a  cartoon  is 
deadly  because  patrons  have  come 
to  demand  action  every  foot  of  the 
way. 

The  managing  director  of  first  run 
presentation  theaters  is  always  crowd- 
ed for  time.  His  overture,  newsreel, 
presentation  and  feature  picture  take 
up  a  _specific  number  of  minutes.  Sel- 
dom does  he  find  the  twenty  to 
twenty-five  minutes  which  the  run- 
ning of  a  two  reel  picture  must  have. 
Occasionally  he  finds  that  a  feature 
picture  is  shorter  than  anticipated 
and  it  is  then,  and  only  then,  that 
the  two  reelers  finds  its  place  on  the 
screen. 

The  great  advantage  possessed  by 
the  cartoon  is  that,  as  most,  it  re- 
quires from  three  to  five  minutes  of 
running  time.  In  nine  cases  out  of 
ten,  the  managing  director  finds  that 
he  has  this  space  to  fill.  Knowing 
how  desirable  the  comedy  element  is 
in  his  show  he  immediately  spots  in 
a  cartoon.  The  result  is  that  no  other 
form  of  motion  picture  is  given  such 
widespread  usage  in  first  run  theaters 
as  is  the  cartoon. 

Charles  B.  Mintz  Co.,  producers  of 
cartoons  for  more  than  fifteen  years, 
feels  that  as  regards  its  particular 
form  of  short  subjects  the  cartoon  is 
destined  to  experience  even  wider 
usage  and  greater  popularity. 


Special  Poster 


^etto^oidu/y/i'^^ayeip'esmts 


4o 


,ooo 

MILES  WITH 
LINDBERGH 


One  sheet  now  available  for  three- 
reel  special  on  Lindbergh. 


Junior  Sports  Tieup  to 
Aid  "Mickey"  McGuires 

EVERY  town  has  all  sorts  of  kid's 
sports  teams,  placing  at  the  dis- 
posal of  exhibitors,  unlimited  source 
of  supply  for  live-wire  athletic  tieups 
of  the  type  which  FBO  is  sponsor- 
ing for  the  "Mickey"  McGuire  series. 
A  junior  baseball,  basketball,  or 
football  league,  staged  during  the 
showing  of  the  McGuire  series,  could 
be  made  to  swell  the  till  at  the  b.o. 
Competition  among  the  juveniles 
would  be  made  keener  if  an  inex- 
pensive trophy — the  "Mickey  Mc- 
Guire Trophy" — was  presented  to  the 
league,  emblematic  of  the  chamoion- 
ship.  Smaller  prizes  can  be  offered 
to  the  individual  players  scoring  the 
most  hits,  greatest  number  of  runs, 
etc. 

If  the  exhibitor  takes  photos  of  the 
winning  team,  FBO  has  arranged  to 
have  them  autographed  by  "Mickey," 
and  returned  to  members  of  the  team, 
along  with  personally-written  letters. 
Standing  of  the  teams  during  the 
showing  of  the  series  might  be  posted 
on  a  board  in  the  theater  lobby. 


Lindy's  History  Shown 
in  3  Reel  M-G-M  Special 

FORTY  Thousand  Miles  with 
Lindbergh,"  is  the  title  of  a  short 
subject  special  which  reviews  in  in- 
teresting reels,  the  rise  and  aeronau- 
tical career  of  the  Lone  Eagle.  This 
film  will  be  released  by  M-G-M  all 
over    the    United    States    this    week. 

Featured  with  maps  and  statistics 
of  the  flight,  "Forty  Thousand  Miles 
Ivith  Lindbergh,"  is,  in  a  sense,_  a  chap- 
ter in  the  history  of  aviation.  A 
shot  in  the  beginning  shows  the  first 
successful  flight  of  an  heavier-than- 
air  machine  at  Kitty  Hawk,  S.  C, 
when  the  Wright  brothers  first 
launched  their  plane.  Then  come 
other  steps  in  the  history  of  the  con- 
ouest  of  the  air  showing  the  Paris 
flight.  Lindbergh's  recention  abroad, 
and  his  homecoming.  The  flight  to 
the  Central  American  and  Caribbean 
republics,  known  as  the  good  will 
tour,  is  shown,  bringing  out  many  in- 
cidents. The  film  ends  with  his  re- 
cent return  to  St.  Louis  from  Havana. 


IDEAS  ON  HOW  TO  BUILD 
UP  INTEREST  IN  "BIG  BOY" 


A  popular  club  idea  is  being  used 
by  exhibitors  showing  Big  Boy  Com- 
edies by  using  a  "Big  Boy"  button. 
Exhibitors  have  formed  matinee 
clubs,  each  member  being  given  a 
button  entitling  him  to  membership 
in  the  "Big  Boy  Matinee  Club."  Each 
button  has  a  photograph  of  "Big 
Boy"  printed  matter  showing  that  the 
wearer  is  a  member  of  the  club  and 
a  number. 

By  announcing  that  a  Big  Boy- 
Juvenile  Comedy  is  being  shown_  at 
every  Saturday  matinee  and  posting 
in  the  lobby  ten  to  twelve^  numbers, 
added  attention  is  directed  to  the  the- 
ater's program.  Each  member  of  the 
club  wearing  a  button  whose  number 
corresponds  to  one  of  those  on  the 
bulletin  board  is  admitted  free.  An- 
other added  feature  worked  by  means 
of  the  buttons  is  to  draw  numbers 
inside  for  special  prizes  for  the 
youngsters. 

A  novelty  giveaway  on  these  com- 
edies is  a  toy  paper  "bang  gun," 
manufactured  by  the  Spotswood  Spe- 
cialty Co.  of  Lexington,  Ky.  The 
paper  guns  are  given  to  those  at- 
tending shows  or  special  perform- 
ances or  as  giveaways  to  friends  and 
patrons  of  the  theater. 

The  "bang  gun"  is  a  kid  toy  shaped 
like  a  real  revolver,  made  of  card- 
board and  paper.  When  it  is  pulled 
through  the  air  rapidly,  it  gives  a 
loud  report  like  that  of  a  gun.  _  On 
the  sides  of  the  gun,  there  is  printed 
matter  telling  of  the  comedies  and 
other  information  regarding  the  the- 
ater as  well  as  a  photograph  of  "Big 
Boy." 


DAILVL 


Sunday,  March  4,  19; 


^^ 


-1928- 

SCHUBERT 

CENTENNIAL  YEAR 

PLAY 

James  A.  Fitz Patrick's 

SCHUBERT 

CENTENNIAL 

SERIES 


PRODUCED  IN  OLD  VIENNA 


SIX  ONE  REEL 
CHAPTERS    FROM 

THE  LIFE  OF 
FRANZ  SCHUBERT 


Accompanied  by 

HIS  OWN  MUSIC 


Issued  With  Full  Orchestrations 

Including  Solo  Piano  and 

Organ  Parts 

Compiled  by 

Nathaniel  Finston 


NOW 

READY  FOR  IMMEDIATE 

BOOKING 


BOOKED  DIRECT  TO 

FIRST  RUN  THEATRES 

ANYWHERE  IN  THE 

UNITED  STATES 


FITZPATRICK 
PICTURES,  Inc., 

729  Seventh  Avenue, 

NEW  YORK  CITY 
Telephone  BRYant  8139 


SHOWMEN  STILL  USING 
HARNONICA  CONTESTS 

Two  campaigns  that  will  empha- 
size the  possibilities  of  Short  Fea- 
ture exploitation  are  being  promoted 
in  Texas  and  in  Seattle  in  connec- 
tion with  "Big  Boy."  These  events 
are  elaborations  of  the  Juvenile  Com- 
edies-Harmonica Playing  Contest 
idea,  exclusive  with  Educational. 

Three  large  circuits  in  Texas — 
Dent  Theaters,  Inc.,  R.  &  R.  The- 
aters, Inc.,  and  Jefferson  Amusement 
Co. —  and  a  number  of  independent 
houses,  making  a  total  of  60  theaters, 
are  co-operating  in  conducting  the 
state-wide  harmonica  contests,  under 
leadership  of  L.  H.  Grandjean  of  the 
Dent  organization,  assisted  by  F.  A. 
Tomes,  manager  of  Educational's  Dal- 
las branch.  In  Seattle,  the  contests 
are  being  conducted  in  the  11  houses 
of  the  Northwestern  Theatrical  En- 
terprises, Inc.,  with  a  final  contest 
to  be  held  in  a  big  downtown  first 
run.  B.  W.  Rucker,  manager  of  Edu- 
cational's Seattle  branch  is  cooperat- 
ing. 

The  Texas  campaign  will  start  with 
each  theater  selecting,  by  a  series  of 
elimination  contests,  the  outstanding 
harmonica  player  of  its  district.  This 
winner  will  be  sent  to  Dallas  at  the 
theater's  expense  to  take  part  in  the 
final  contest  for  state  championship. 
The  winner  will  receive  a  gold  medal 
commemorative  and  a  musical  in- 
strument of  the  type  he  or  she  most 
prefers,  both  of  which  are  being  pro- 
vided by  Educational  and  M.  Hohner, 
Inc.,  harmonica  manufacturers. 

Exploitation  accessories  such  as  one 
sheet  posters,  window  cards,  stills, 
newspaper  mats,  slides  and  trailers 
are  being  supplied  theaters  free  of 
cost,  and  it's  the  intention  of  those  in 
charge  to  "plaster  the  country."  Co- 
operation has  already  been  solicited 
from  newspapers.  Chamber  of  Com- 
merce secretaries  and  mayors  of  all 
the  participating  towns.  The  response 
has  been  most  encouraging  and  to 
top  it  all  off  arrangements  are  being 
discussed  to  have  Governor  Moody 
present  at  the  final.  The  contests 
are  to  start  on  or  about  April  9,  and 
will  carry  through  locally  until  May 
Jl.  Wmners  will  then  proceed  to 
Dallas  the  first  week  of  June  for  the 
state  finals.  The  formation  of  local 
harmonica  bands  will  also  be  en- 
couraged. 

In  addition  to  the  cooperation 
which  Educational  is  extending  there 
IS  also  another  factor  which  will  mean 
considerable  to  those  concerned  M 
Hohner,  Inc.,  will  make  a  special  drive 
through  Its  Texas  distributors,  on  all 
customers  for  cooperation  in  the  na- 
ture of  window  display  and  newspa- 
per advertising.  Prizes  for  the  local 
events  will  consist  of  some  of  the 
hnest  instruments  handled  by  this 
company  and  will  be  similar  to  those 
which  may  be  secured  through  all 
Educational  exchanges  by  an  exhib- 

Cn'm^H"^'"^-*^"  "?'^  Boy"-Juvenile 
Lomedy   series   who   desires   to   con- 
duct contests  in  his  theater. 
Kucker   is    enthusiastic    about    the 


Up  to  Nine 

LOCAL  newsreel  editions  of 
Paramount  News  are  novy  re- 
leased in  nine  key  sipots 
throughout  the  country.  "The 
Wolverine"  sent  out  of  Detroit, 
is  the  newest. 

Key  points  include  Boston, 
New  England  edition;  Phila- 
delphia, Tri-State  edition;  Cin- 
cinnati, Central;  Atlanta,  South- 
em;  Chicago,  Mid  Western; 
Detroit,  Wolverine;  Los  Ang- 
eles, Pacific;  San  Francisco, 
Golden  Gate. 

From  these  points,  prints  are 
made  and  shipped  to  surround- 
ing territory.  Each  release  in- 
cludes shots  of  important  na- 
tional and  international  happen- 
ings, in  addition  to  newspictures 
of  activities  in  local  territory. 


way  the  Seattle  contest  is  attracting 
attention.  As  in  this  instance,  each 
one  of  the  eleven  suburban  theaters  is 
holding  a  contest  to  select  a  local  win- 
ner. When  these  have  been  chosen, 
the  winners  are  to  be  taken  down- 
town to  the  Winter  Garden  to  com- 
pete in  the  finals  for  city  champion- 
ship. This  circuit  has  nine  theaters 
in  the  Seattle  district  and  two  houses 
in  Corvallis  and  Eugene,  Ore.  and  all 
will  conduct  contests. 

The  number  of  contests  conducted 
as  a  result  of  this  national  tie-up  is 
rapidly  approaching  the  thousand 
mark  and  numerous  instances  are  on 
record  where  exhibitors  have  claimed 
the  contests  have  resulted  in  bigger 
business. 


UNIQUE  EXPLOITAIN 
USFD  ON  RfACH  COMEDY 


T  OS  ANGELES— West  Coast  The- 
■^  aters  recently  tried  an  experiment 
with  a  short  feature.  It  was  "The 
Battle  of  the  Century,"  a  Roach  two- 
reeler  starring  Stan  Laurel  and  Oliver 
Hardy.  Practically  every  practical 
agency  of  exploitation  was  utilized, 
including  24  sheets  which,  in  num- 
ber, probably  constituted  a  record 
for  that  type  of  picture.  "Leave  'Em 
Laughing,"  another  Laurel-Hardy 
comedy,  a  similar  campaign  was  put 
on  when  the  picture  played  at  the 
Metropolitan.  While  in  magnitude 
it  is  too  extensive  for  the  average 
showmen,  nevertheless  it  offers  an 
idea  of  what  might  be  done. 

One  hundred  twenty-four  sheet 
boards  devoted  entirely  to  "Leave 
'Em  Laughing"  were  used  in  Los 
Angeles  alone.  All  newspapers  car- 
ried special  space  on  the  comedy  and, 
in  addition,  numerous  merchandise 
tie-ups  were  arranged.  Radio  broad- 
casting, tack  cards,  window  cards 
marquee  lipfhts,  special  trailer,  house 
programs,  lobby  cards,  and  the  Hal 
Roach  fleet  of  27.  motor  vehicles  were 
also  extensively  utilized. 


COSTUME  GUESSING  m 
AND  HOW  TO  WORK 


FOR   "Love's   Springtime",   Edu 
tional   has  prepared  a  series 
nine    period    costumes.       These 
available  in  electro  or  mat  form 
around  them,  the  distributor  has  p 
pared  a  costume  guessing  contest 
sufficient    interest    potentially    to 
terest   newspapers. 

The   idea  is  to  tie  up   so  that    ifipi't 
newspaper  will  publish  the  costunj}  ' 
keyed  with  numbers.     Local  clothjr 
merchants    and    women's    shops    (| 
be  brought  in  with   contributions ji 
the  form  of  apparel. 

All    costumes    shown    are    fami 
through   repeated  use   in   films  or 
books.     Consequently,  it  will  req 
little    research   to   make   it   a   sim 
matter   for   your   patrons   to  iden 
them.      Annouce  that  prizes  will 
awarded  patrons  identifying  the  c 
tumes  which  will  appear  on  a  cert 
date  in  the  local   newspaper.     Ex 
copies   of   the    paper   containing  t 
story  might  be  secured  for  distri 
tion    among    patrons.       By    way 
variation,  the  cut  could  be  reprodu 
in  the  paper  utider  the  head:  "W 
Do    Gentlemen    Prefer — And   Wh^ 
Prizes  of  tickets  to  the  theater  shoi 
be    given   to   those   writing   the  hVff^ 
letters  to  prove  why  they  prefer  j;'  • 
modern  or  old-fashioned  girl. 

Even  where  a  contest  is  not  o 
ducted,  the   layout  itself  might  h; 
enough    interest    to    be    used   in 
newspapers    with    a   story   from 
press  sheet.   Then  the  cut  should  h^ 
the     caption,     "How     Times     H 
Changed,"  and  the  "key"  also  she 
be  reproduced  so  readers  can  see 
various  styles  of  past  years. 

Another  idea  is  a  doll  costume  c 
test.  Children  should  be  invited 
dress  dolls  in  one  or  more  of 
styles  pictured.  They  would  comi 
for  an  auburn-haired  doll  provi* 
by  a  local  merchant,  and  named  "" 
Hope   Hampton  Doll." 


firi 

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itl- 


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ills 
II?  i 

ill 
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100  One  Sheets  Booster 
for  Snookums  Two-Reel 

THE  Great  Lakes  in  Buffalo,  w 
out  of  its  way  to  boost  Snoi 
ums,  baby  star  of  "The  Newlywi 
and  Their  Baby"  comedies  when  _ 
was  booked  into  that  house.  Fi: 
an  attractive  hand-painted  lobby  st; 
was  made,  featuring  the  youngs 
In  addition,  100  one-sheets  w 
ordered,  an  unusual  order  for  a  sh 
comedy.  These  were  plastered 
over  Buffalo.  In  the  billboard 
plays  the  baby  star  got  the  saj 
break  as  the  feature. 

Universal     reports     added     ki^ 
business  resulted. 


|i:)w. 


Christie  Comedy  Contract 

Anne    Cornwall,    star    of    ChriS 
Comedies,    has    completed    her    cd 
tract    for    her    series    with    "Lovl 
Young   Screarn"  which   was   finish| 
this  week. 


DlT 

'So 
I'Fj 
ftl 


THE 


I  .1 
i 


iday,  March  4,  1928 


z^l^f^ 


DAILV 


IfARIElY  NIGHTS"  SOLV[ 
PROBLEM  IN  ST.  LOUIS 


'^t   Louis — With   the  multitude  of 

rt  subjects  released  this  year  and 

.  ny    exhibitors    in    the    St.    Louis 

tjritory  at  a  loss  to  unload  wisely 

r'l  profitably,   Harris   P.  Wolfberg, 

trict  manager  for  Metro-Goldwyn- 

lyer,  has  evolved  a  departure  that 

serving    as    the    long    looked-for 

nacea.      He    has    labelled    his    in- 

ration    "Variety    Nights"    and    ex- 

litors  are   follo^ying  through   to  a 

)py  consummation. 

[f    the     title     doesn't     make     the 

)cess   clear  to  you,   here's  how   it 

rks:    once    a    week    the    exhibitor 

IS  a  program  of  short  subjects  and 

Is  it  Variety  Night.     For  instance, 

h  M-G-M-'s  lineup  of  shorts  many 

}grams     can     be     arranged.      The 

in  of  Wolfberg's  suggests  leading 

with  a  M-G  M  newsreel  to  be  fol- 

Ived  by  a  Our  Gang  comedy.  Then 

one-reel    oddity    and    closing    the 

pgram  with  a  Laurel-Hardy  com- 


y. 

3n  the  other  hand  there  are  the 

o-reel    subjects,    "Great    Events," 
lich   can   be   used   to   round  out  a 

]:sentation  of  short  subjects.  And 
w  that  M-G-M  is  releasing  a  three- 
ler  titled  "40,000  Miles  with  Lind- 

Irgh"  other  program   combinations 

home    possible. 
To  assist  the  exhibitor  in  making 

lown    this    new    program    to     his 

itrons,    the    exhibitors    service    de- 

irtment,  now  an  important  cog  in 
St.  Louis  district,  effects  a  mail 
ntact  with  the  picture-goers 
■Qugh  a  selected  list  gathered  by 
;  exhibitors. 

jVariety  Nights  have  caught  on. 
spots  where  they  have  been  used 
results  have  been  gratifying.  It 
proving  a  saving  grace  to  the  ex- 
)itor  in  a  quandary  over  the  sur- 
is  of  shorts  he  has  under  contract 
d  its  proper  disposal. 

The  thought  of  staging  a  program 
short  features  to  Wolfberg  upon 
aring  a  remark  dropped  by  a  wo- 
rn leaving  the  theater.  She  had  re- 
irked  to  a  friend  that  the  feature 
Jn't  impress  her  but  the  comedy 
IS  fine.  In  other  words,  for  her 
rsonal  pleasure,  the  comedy  saved 
':  show.  Bethought  Wolfberg, 
ly  not  then  a  program  of  "savers?" 
le  seed  was  planted  then  and  there. 
The  exhibitor  who  takes  advantage 
new  wrinkles  is  the  successful 
owman.  The  public  demands  a 
ange  and  its  whims  should  be 
tered  to  before  a  siege  of  monotony 
ts  in.  It's  just  as  easy  to  spend 
monotonous  evening  at  home  as  in 
e  theater — and  it  costs  less. 


"Songs  of  Ireland" 

\s  an  added  attraction  for  St.  Pat- 

k's  Day,  Pathe  suggests  the  play- 

of  "Songs    of   Ireland,'   'a    Fitz- 

ick  "Famous  Melody,"  one  of  the 

[le  reel  subjects  produced  to  syn- 

nize    with    music.      This    drama, 

bduced  in   Ireland  and  told  to  the 

les    of    Irish    folksongs,    features 

iggy  Shaw.     "Come  Back  to  Erin," 

■"larney,"     "Believe     Me,     If     All 

ise    Endearing     Sweet     Charms," 

,e  Low-Neck'd  Car,"  and  "Widow 

hree,"  are  the  songs  used  in  the 

iJompaniment. 


ONE  SHEETS:  A  SALES  ARGUMENT 
FOR  SHORT  FEATURES 


•JWMm 


?i*TiiD 


DON'T  forget  paper 
sells  pictures. 
Therefore,  don't  stint. 
These  are  samples  of 
one  sheets  typical  of 
the  material  turned  out 
by  Paramount  on  all 
short  features.  Colors 
are  attractive  and  lay- 
outs are  designed  to 
carry  to  the  onlooker 
a  sales  appeal  for  the 
subject. 


This  Presentation  Business 

The  growth  of  presentations  in  straight  picture  theaters  has  created 
0.  problem  of  real  consequence.  One  important  phase  concerns  short 
features  which  break  into  first  rims  only  with  difficulty  because  of  the 
time  devoted  to  stage  numbers.     The  following  ideas  prove  interesting: 


Los  Anugeles — Edwin  Schallert  in 
the  "Los  Angeles  Times"  says: 

"The  prologue  and  vaudeville  in 
the  picture  houses  have  lessened  the 
interest  in  the  smaller  type  of  film, 
but  they  have  not  afforded  the  big 
film.  The  theater  for  this  type  of  film 
will  probably  receive  especial  atten- 
tion during  the  list  for  years. 

"The  seven  reel  film  should,  never- 
theless, receive  the  concentrated  in- 
terest of  the  film  producer  just  now. 
It  would  be  a  good  thing  if  some  of 
those  identified  with  the  bigger  sort 
of  productions  would  give  their  at- 
tention between  times  to_  this  shorter 
type  of  picture.  The  length  of  a  pic- 
ture has  nothing  to  do  with  its  great- 
ness ,and  will  have  less  to  do  hence- 
forward. There  is  one  thing  to  be 
said  especially  for  the  long  film,  how- 
ever, and  that  is  it  limits  the  time 
devoted  to  the  prologue.  That  is  al- 
ways a  good  thing — for  pictures." 

Detroit — Harold  Hefferman,  in  a 
recent  issue  of  the  "Detroit  News": 

"The  problem  of  presentations  vs. 
straight  picture  programs,  which  has 
been  tearing  the  interior  of  the  movie 
industry  wide  open  in  recent  months, 
has  been  grasped  by  the  public,_  it 
now  appears,  and  some  interesting 
viewpoints  are  being  heard. 

"Not  the  least  of  these  came  from 
a  recent  meeting  of  the  Adcraft  Club 
when,  M.  J.  Caplan,  president  of  the 
MetropoHtan  M.  P.  Co.,  put  the  ques- 
tion  to   a  ballot   of   the   numbers   in 


attendance.  The  tabulation  showed 
that  90  per  cent  of  those  who  voted 
favored  pictures  straight  without  the 
stage  vaudeville  trimmings. 

"Of  course,  the  Adcraft  vote  is 
composed  altogether  of  male  view- 
points, but  it  does  indicate  rather 
conclusively  that  'men  prefer  the 
movies.' 

"Now  it  would  be  interesting  to 
hear  the  verdict  of  a  few  feminine 
associations." 


Newlywed  Comedies  to  be 
Key  Product  of  Sterns 

A  new  series  of  "The  Newlyweds 
and  Their  Baby"  comedies,  featuring 
Snookums,  the  baby  star,  will  be  the 
key  product  of  the  Stern  studios  for 
next  year,  with  production  budget  for 
this  series  increased. 

Similar    enlarged   plans    have   been 

arrived  at  for  the  "Keeping  Up  With 

the    Joneses,"   comedies   the    "Buster 

irown"   comedies,   the    "Let    George 

)o  It"  comedies  and  others. 

Production  plans  are  being  mapped 

hy    Julius    and    Abe    Stern    and    Sig- 

lunid    Newfield,    general    production 

manager. 

Axelbank  Has  "Last  of  Cars" 
Henry  Axelbank,  New  York,  is 
ahndling  distribution  of  "The  Last  of 
the  Cars,"  one  reel  subject.  Negotia- 
tions now  are  pending  for  showing 
of  the  picture  at  the  Cameo,  in  con- 
junction  with  "Ivan,  the  Terrible." 


First  Newsreel  Camera 
Girl  Claimed  by  Kinograms 

Kinograms  claims  employment  of 
the  first  newsreel  camera  girl.  She 
is  Angela  Murray  Gibson  of  Cassle- 
ton,  N.  D.  Rodeo  pictures  she  sent 
to  Kinograms  and  the  nerve  she  dis- 
played i  ntaking  them  won  her  ap- 
pointment as  a  news  camera  women. 
She  first  attracted  the  attention  of 
H.  E.  Hancock,  associate  editor  of 
Kinograms,  when  she  asked  him  for 
suggestions  on  newsreel  pictures.  She 
stated  she  had  gained  considerable  ex- 
perience in  taking  pictures,  and  had 
several  educational,  industrial  and 
scenic  subjects  to  her  credit. 

The  suggestions  and  other  infor- 
mation were  forwarded  to  Miss  Gib- 
son after  a  check  on  her  previous 
work.  Soon  after  the  rodeo  pictures 
were  received. 


Kiddie  Tie-up 

EVERY  school  child,  in  Lex- 
ington, Neb.,  receives  a 
card  and  a  gift  on  his  birthday 
from  Snookums,  and  R.  E. 
Falkinburg,  proprietor  of  the 
Majestic  and  Ralfal.  The  birth- 
day card  is  a  cheery  blue  affair 
with  a  picture  of  Snookums  and 
an  appropriate  verse  of  greet- 
ing. The  gift  is  an  admission 
to  either  of  the  theaters.  This 
goodwill  builder  is  so  success- 
ful that  Falkinburg  is  showered 
with  telephone  calls  and  notes 
of  thanks.  The  data  of  birth 
of  every  child  is  obtained  from 
the  census  records  of  the  Covm" 
ty  Superintendent,  and  each 
week  the  proper  cards  are  sent 
out. 


i 


■^ 


DAILY 


Sunday,  March  4,  19, 

■■■■■■■■■i^l   ^ 


WHAT  MAKES  'EM  LAUGH? 

By   AL    CHRISTIE 


BACK  in  the  good  old  chautauqua 
lecture  days  it  lised  to  be  con- 
sidered funny  for  one  of  the  village 
smart-crackers  in  the  gallery  to  stand 
up  and  shout  "Louder  and  Funnierl" 

The  man  who  was  talking  about 
the  lantern  slides  didn't  sec  any  joke 
in  it.  and  it's  no  joking  matter  now 
to  the  comedy  producers  either  be- 
cause "louder  and  funnier"  is  their 
slogan  today  and  if  your  directors 
can't  make  two  hearty  laughs  grow 
where  only  one  chuckle  blossorned 
before  they  are  soon  out  peddling 
their  wares  at  the  dramatic  studios 
where  life  is  slower  and  thirty  reels 
of  film  are  allowed  to  go  by  without 
waking  up  the  audience  in  the  ex- 
pensive upholstered  seats. 

What's  more  your  exhibitors  want 
to  hear  the  cash  customers  laugh.  If 
the  operator  of  your  local  palace  of 
pictures  can't  stand  out  on  the  side- 
walk and  hear  'em  laughing  inside  his 
verdict  is  that  the  comedy  has  flopped 
and  the  next  time  he  buys  pictures 
he'll  put  on  a  serial  instead. 

Humor  goes  in  cycles;  sometimes 
it  runs  around  in  circles,  but  it  doesn't 
matter  as  long  as  the  audience  laughs. 
The  comedy  producer  is  betting  his 
bankroll  that  the  demand  for  stomach 
laughs  will  continue  and  that  the 
tide  won't  turn  again  toward  sweet 
little  romances  sans  kicks  in  the 
trousers. 

Joe  Cook  used  to  say  in  the  course 
of  his  meandering  remarks  that  "a 
kick  in  the  drink  is  worth  two  in  the 
pants"  but  I  doubt  it  when  you  come 
to  making  fun  films  in  the  movies. 
I  don't  mean  a  literal  kick  in  the 
pants;  it  may  be  only  on  the  shins 
or  perhaps  in  the  neck. 

Here  are  six  sure-fire  comedy  situa- 
tions which  seldom  fail  to  make  audi- 
ences laugh. 

1.  Heaving  the  pie. 

2.  The  lover  foiled. 

3.  The  Amateur  Expert. 

4.  The  crowner  crowned  (this  is 
also  known  as  the  socker 
socked.) 

5.  Father  and  the  baby. 

6.  Caught  in  the  act. 

The  first  of  these  symbolic  bases  of  com- 
edy was  discovered  when  Eve  in  the  garden 
of  Eden  made  a  custard  pie  and  Adam, 
making  wise  cracks  about  the  quality  and 
consistency  of  same,  was  made  recipient  of 
•aid  pie,  forcibly  propelled  in  his  direction 
by  enranged  and  insulted  wife.  I  say  this 
IS  only  symbolic,  and  advisedly  because  pies 
are  seldom  hurled  in  comedies  today.  It  is 
more  hkely  to  be  cabbages  or  parsnips  or, 
*e  .»re  seeking  to  be  more  subtle  in  our 
comedies,    French    pastry. 

When  the  lover  is  foiled  in  a  movie  com- 
rfy.  It  IS  usually  done  by  the  tender  young 
sweetheart's  father  or  by  the  ferocious  rival 
(vilUm  or  heavy  )  If  the  father,  paterna 
ancotor  usually  has  gouty  foot  which  suiter 

rival  lover  he  is  always  a  great  big  tough 
kjoking  individual  and  the  hero  a  little  bU 
of  a  sTinmp.   which   makes  it  funny.      If  the 

^idT'  ^  ''i*'''"^  '°°'''"8  Adonil  it 
would  then  be  a  drama  and  be  shown  in  thr 
elec  r,c  ights  out  in  front  of  th^  theater 
That   „     he  on  y  dicerence.     The  lover   f^led 

a^le  which  iVlhr'""''"'"  ••"=  mo.her.in  law 
iCf    MniJr    J     .'.''?*".   '?    """•    ■•>"'!    then    so 


The  amateur  expert  thing  in  the  comics  is 
a  big  category  in  which  is  included  all  those 
f.iiniliar  situations  in  which  the  hero  of  the 
comedy,  knowing  nothing  about  aviation,  or 
prize  lighting  or  cowpunching  or  plumbing, 
becomes  successively  an  aviator,  a  prize 
lighter,  a  cowboy  or  a  plumber,  according 
to  the  script,  rule  of  thumb  or  distance  from 
the  vernal  equinox  as  the  case  may  be,  prov- 
en to  be  always  good  for  laughs  by  Chaplin 
in  the  Pilgrim,  Lloyd  in  several  of  his 
comedies,  Douglas  McLean,  Mack  Sennett 
and  any  number  of  other  diagnosticians  of 
humor. 

This  also  includes  the  matter  of  fright 
which  is  always  funny  and  enters  into  the 
making  of  those  thrill  comedies  which  have 
been  successful  since  1912.  Whether  it  is  a 
blindfold  man  about  to  fall  off  a  twelve- 
story  building,  or  a  colored  man  being  chased 
by  a  lion,  or  a  servant  in  a  haunted  house 
with  a  rattling  skeleton,  it  has  always  been 
considered   funny   to   see  someone   scared. 

When  two  policemen  are  chasing  a  burglar 
and  one  policeman  swings  at  the  culprit 
with  his  club,  misses  him  and  hits  the 
other  policeman,  it  is  a  basic  situation  called 
"crowning  the  wrong  guy."  Or  when  one 
of  the  comics  is  about  to  be  socked  over 
the  head  with  a  vase  of  flowers,  and  some- 
one else  comes  up  behind  him  and  socks 
the  socker  over  the  head  with  another  vase 
of  flowers,  someone  always  laughs  because 
someone  unexpected  gets  it  in  the  neck.  And 
how  we  love  to  see  someone  else  get  it  in 
the  neck  1 

Father  tending  the  baby  has  always  been 
good  for  a  laugh  and  probably  always  will, 
because  on  latest  advices  from  our  sleuths 
and  statisticians  who  are  continually  doing 
research  work  throughout  the  world  on 
matters  comic,  we  are  told  that  fathers 
are  still  walking  the  floor  at  night  with  the 
dear  young  things,  fathers  are  still  stepping 
on  tacks  at  four  A.M.,  while  cooing  to  the 
infant,  and  folks  with  babies  are  always 
visiting  crabbid  old  bachelors  whose  houses 
are  filled  with  rare  objects  d'art  for  baby 
to   play    with — and    break. 

Caught  in  the  act  is  likewise  good  for 
many  variations,  guises  and  disguises.  One 
of  the  familiar  contretemps  is  that  of  the 
impersonator  losing  his  wig  just  as  the  cops 
make  their  entrance.  This  is  also  inter-re- 
lated to  the  situation  of  father  kicking  the 
unwelcome  suitor  out  of  the  front  door  so 
that  he  falls  on  the  "Welcome"  doormat. 
Closely  allied  is  the  noctumally  rambling 
husband  being  caught  by  a  policeman  as  he 
is  sneaking  into  an  upstairs  window  or 
through  the  coal  hole.  Or  again  the  unlucky 
husband,  espied  by  his  spouse,  seated  in  a 
cabaret  or  on  the  beach  or  perhaps  on  a 
park  bench  by  moonlight  with  a  bathing  girl 
or  a  follies  queen  upon  his  lap.  This,  how- 
ever, goes  back  to  the  French  farces  of 
Mohere  and  does  not,  strictly  speaking 
germinate  with  the  Genus  Americanus  of 
Kibtickles. 

All  of  which,  and  rightly  so,  generally 
leads  to  a  chase,  and  why  not?  For  in 
all  good  comedies  when  someone  is  about 
to  get  It  in  the  neck  there  must  be  an  at- 
tempt to  flee  from  peril,  just  as  in  all  good 
melodramas  there  is  a  ride-to-the-rescu?  or 
beauty-in-distress. 

The  only  difiference  is  that  beauties  are 
always  rescued  from  distress,  while  ^l 
comics  are  aUdwed  to  languish  sad  of 
spair!'"*"'"'   '"  *'■"=  '•^Pths  of^^^d^  o,^  de 


Unique  One-Sheet  for  Serial 


A  novel  piece  op  paper  prepared  by  Universal  for  "Haunted  Islandjtmix.« 
a  pirate-htinted  treasure  chapter  play.    It  will  attract  attention  Hi te 

0 


Here's  A  Sweet  One! 


T' 


Old  Pirate  Map,  Novel 
One  Sheet  on  "U"  Series 

As  one  of  the  principal  advertising 
accessories  for  its  new  serial, 
"Haunted  Island"  Universal  is  put- 
ting out  a  novel  one-sheet.  It  is  an 
old  pirate  map  in  five  colors  and  with 
illustrations  showing  the  thrills  in 
the  picture  done  in  the  old  carto- 
graphic style,  and  similar  to  the 
ancient  maps  which  are  sought  by 
art  collectors  at  the  present  time. 
Ihe  map  is  suitable  for  lobby  dis- 
play, for  store-window  tie-ups  for 
travel  agency  window  tie-ups  '  and 
for  display  in  libraries.  The  map  is 
also  reproduced  in  the  herald 


HERE  is  nothing  new  about 
treasure  hunts.  Old  showmen 
know  from  experience  how  success- 
fully they  usually  work  out.  "Haunt- 
ed Island,"  a  Universal  serial,  is  a 
natural  for  this  type  of  campaign. 
There  are  10  episodes  in  the  serial 
which  give  the  showman  a  running 
campaign  over  that  period  of  weeks. 
Your  treasure  hunt  should  be 
worked  with  the  help  of  the  leading 
merchants  in  town  and  your  news- 
paper. The  first  move  is  to  help 
the  newspaper  to  promote  a  double 
truck  cooperative  page  announcement 
built  around  the  treasure  hunt.  In  a 
recent  campaign  in  Newport  News, 
Va.,  the  "treasure  hunt"  was  worked 
and  resulted  in  the  newspaper  getting 
out  a  complete  treasure  hunt  section 
consisting  of  eight  pages.  This  sec- 
tion explained  the  purpose  of  the 
hunt  and  announced  the  prizes  on 
the  first  page.  The  balance  of  the 
section  was  devoted  to  advertisements 
of  the  merchants  participating  in  the 
hunt;  publicity  stories  for  the  same 
merchants;  large  ad  for  the  picture 
as  well  as  advance  stories  and  scenes 
from  the  picture. 

How  to  Work  the  Hunt 
Every  merchant  in  on  the  "hunt" 
agrees  to  donate  some  "buried  treas- 
ure" as  the  prizes.  This  "buried 
treasure"  is  locked  in  a  big  "treasure 
chest"  and  exhibited  in  his  window 
(together  with  stills,  posters  and  an 
announcement  of  the  "hunt"  and  the 
picture).  On  your  opening  playdate 
announce  that  the  "Pirates  of  Haunt- 
ed Island"  will  give  out  lucky  num- 
bers in  the  lobby  of  your  theater. 
(By  distributing  these  lucky  numbers 

u  ^  u"  ^^^  ^°^^y  '"  P^^^^  o^  Jnside 
the  theater  you  avoid  infringement  of 
the   lottery   law). 

Each  piece  of  "buried  treasure" 
(merchandise  sold  at  each  store)  is 
tagged  with  a  number.  Those  who 
receive  numbers  make  the  rounds  of 
the  stores  and  compare  their  numbers 


with    the   numbers   on   the   mercBi- 
dise.      Those     who    hold    the    s(i|r  = 
number  as  attached  to  the  mercfiB 
disc    are    presented    with    that   nr- 
chandise  free.  i 

Advise  all  merchants  in  the  corst 
to  paint  the  numbers  tagged  to  fiir 
merchandise     on     the     front    of  ' 
treasure    chests   so   that   they  ca 
quickly    seen.      On    the    day   of  I 


Special  8  Page  "Treasure 

Hunt"  Section  Promoted 

in   Newport   News 

hunt  the  chests  are  taken  out  ofht.  . 
window  and  placed  in  the  baciofi^„'| 
each  store  so  that  the  crowds  wiibe^^jj.j, 
forced  to  travel  the  entire  lengtj  oJl. ,: ' 
the  store  before  examining  the  lim- 
bers. Merchants  in  on  the  stunt  ai 
make  "treasure  chests"  out  of'l^ 
trunks,  packing  cases,  etc.  and^'' 
help  of  a  little  paint.  Don't  fi?f 
to  remind  the  merchants  that  thM, 
thing  this  stunt  puts  across  i^ 
guarantee  that  more  crowds  tha 
has  had  in  a  long  while  will  visij 
store  on  the  day  of  the  hunt.  I| 
dition,  give  each  store  publiciti 
your  screen.  Remind  them  ah 
the  special  "treasure  hunt"  sectii 
the  newspaper  which  should  a]! 
on  the  day  of  the  hunt.  "HaiH'"* 
Island's  Treasure  Hunt  Day" 
good  day  on  which  to  run  sales 


,Sui|ay.   March  4,   1928 


—JXI^ 


DAILV 


Europe:  A   Field  for   Short  Subjects 


m  POSSIBILITIES 
FAR  FROM  EXHAUSTED 


ashiiigton — Europe   offers  an  ex- 
nt  market  for  short  features  and, 
pile    of    the    fact    that    American 
t   subjects  dominate  on  the   Con- 
t,   it   is   believed   that    the    Euro- 
field  for  this  type  of  picture  can 
iicreased    considerably.      This    is 
rsult  of  a   survey   conducted   by 
Motion    Picture    Section    of    the 
iPtnient   of    Commerce.      The   re- 
in the   form   of  a  special   Trade 
■rniation    Bulletin    is    replete    with 
able  trade  pointers  for  producers 
distributors    of    short    features, 
highlights  of  which  will   be   out- 
J   in   this   article. 

The  policies  of  European  theater 
lers,  particularly  with  regard  to 
ble  feature  programs."  declares 
Julius  Klein  of  the  Department, 
d  the  methods  by  which  most 
rt  films  are  distributed  have  re- 
ted  the  sale  of  short  films  much 
)w  that  which  the  market  can  ab- 


he    present    unsystematic    method 

distribution    is    considered    one    of 

greatest     handicaps     which     the 

rt  feature  faces  on  the   Continent, 

report  points  out.     No  country  in 

ope   today  can   compete   with   the 

ited    States    in    the    production    of 

reel  comedies,  the  analysis  shows. 

report  states,  in  part: 

Europe  offers  an  excellent  market 

American  short  subject  films.  But, 

ardless   of   the    country    discussed, 

feature    film    in     Europe,    as    in 

lerica,  is  the  backbone  of  the  mo- 

1  picture  industry,  whereas  the  un- 

■  'niatic     manner     in     whicli     short 

-   are    now    handled    clearly    indi- 

that    they    are    used    mainly    as 

In   a  few    first   class    houses, 

ver,  the  short  film  receives  some 

iction. 

Room  for   Betterment 

Whetl'.er    the    chief    cause    of    the 
■sent    lack    of    appreciating    of    the 
)rt  film  lies  with  the  producer,  the 
tributor,  the  exhibitor,  or  the  pub- 
is hard  to  determine.     True   it  is 
It   short   film    rental   prices    are    in- 
nificant    (except   for    German   edu- 
ional  shorts),  thus  tending  to  dis- 
jrage  distributors,  who  can  hardly 
pe  to  profit  from  them.     Then,  too, 
■  exhibitor,  with  high  theater  taxa- 
'1,  is  unable   to  advertise   his   short 
"cct  exhibition  as  he  does  his  feat- 
with  the  general  result  that  the 
■  Mic    is    indifferent    to    them.      Pa- 
lms rarely   go   to   a   cinema   theater 
'•'■   the   express    desire    of   seeing   a 
t    subject,    be    it    comedj',    news- 
is,  or  educational  film,  and  in  only 
ilated    cases    do    programs    consist 
tirely    of    short    films.      The    short 
bject  in   time,   however,   will  surely 
ly  an   important  part  in   the  devel- 
ment   of   motion    picture    entertain- 
-"nt  in  Europe. 
"Artificial     barriers     to     American 


An  Analysis    • 

'PHIS  report  on  the  place 
of  short  features  in  Eu- 
rope will  prove  of  value  to 
the  producer  who  thus  will 
be  enabled  to  learn  the 
present  status  of  his  prod- 
uct in  those  markets. 


feature  films  will  weaken  when  it 
becomes  clearly  evident  that  they  arc 
paralyzing  native  film  industries  and 
that  international  capital  is  thus  pre- 
vented from  being  employed  in  the 
expansion  of  theaters  in  Europe. 
Then  when  American  companies  are 
permitted  to  merchandise  their  feat- 
ure programs  without  the  worry  of 
quota  threats,  prospective  tax  in- 
creases, and  so  on,  the  short  film 
should  'come  into  its  own.'  Along 
with  this,  however,  must  come  an  ed- 
ucational program  to  convince  Euro- 
pean motion  picture  patrons  that  a 
diversified  presentation,  rather  than 
the  double  feature  which  is  now  in 
effect  in  so  many  countries,  will  fur- 
nish them  with  more  entertainment 
and   a  'better  run   their   money.' 

America  Has  No  Competitor 

"No  country  in  Europe  today  can 
begin  to  compete  with  the  United 
States  in  the  production  of  two  reel 
comedies,  because  in  Europe  it  is  im- 
possible to  mobilize  credits  necessary 
for  the  financing  of  the  pictures,  and 
because  artists  there  have  not  beeii 
trained  to  enact  comedies.  As  a  re- 
sult, the  majority  of  European  short 
film  producers  have  relied  chiefly  on 
advertising  connections  to  justify  the 
making  of  such  films  and  usually  offer 
them  for  free  exhibition.  Obviously, 
when  accepted,  they  are  used  merely 
to  comj^Iete  programs,  and  are  not 
intended  for  entertainment.  This  pol- 
icy tends  to  discourage  motion  pic- 
ture patrons  more  than  anything  else. 
A  wiser  arrangement  of  programs 
would  cost  but  little  more  and  would 
create  sufficient  additional  revenue 
to  defeat  this  penny-wise  and  pound- 
foolish  policy.  Neither  does  any  Eu- 
ropean company  at  present  engaged 
in  making  newsreels  of  topicals  pro- 
duce these  films  in  the  same  interest- 
ing maimer  as  American  companies 
with  their  world-wide  facilities.  The 
European  topicals  generally  are  of 
local  interest  only,  and,  being  very 
cheaply  made,  present  a  slapstick  ap- 
pearance. Germany  seems  to  do 
more  with  its  educational  films  than 
other   countries. 

"The  American  short  film,  there- 
fore, dominates  the  European  market, 
though  profits  in  rental,  if  any,  are 
insignificant.  With  greater  stability 
in  European  motion  picture  affairs,  it 
seems  certain  that  American  compa- 
nies now  engaged  intensiveh'  in  pro- 
ducing   short    subjects    will    give    in- 


creasing attention  to  this  field.  Little 
initiative  can  be  expected  on  the  part 
of  the  European  exhibitors,  the  most 
of  whom  are  not  showmen  in  the 
American  sense  of  the  word.  The 
'American  distributing  companies  must 
specialize  in  selling  and  renting  their 
shorts  just  as  they  do  their  feature 
pictures  if  they  hope  to  increase  their 
profits. 

Cooperation  Would  Help 
"Certainly  it  would  appear  that  co- 
operation between  European  exhib- 
itors and  American  distributors  in  the 
rental  or  sale  of  short  subjects  as 
parts  of  well-balanced  programs,  spe- 
cial exploitation  films  would  be  a  long 
step  ir.  the  right  direction.  European 
patrons  will  be  better  pleased,  they 
will  become  more  frequent  customers, 
and  new  patrons  will  be  added,  if 
the  entertainment  includes  a  feature, 
a  new  two  reel  comedy,  a  newsreel. 
and  possibly  a  one  reel  educational 
film,  together  with  a  proper  quota  of 
music  (an  important  element  in  an 
evening's  entertainment  in  Europe), 
instead  of  a  double  feature,  a  news- 
reel,    and    possibly    a    superannuated 


two  reel  comedy,  all  run  off  at  break- 
neck speed  to  their  bewilderment. 

"England,  the  United  States'  big- 
gest customer  in  Europe,  has  been 
thoroughly  schooled  in  the  double 
feature  system,  so  that  the  short  sub- 
ject has  no  other  place  than  as  a 
'filler.'  One  prominent  American 
company,  however,  building  a  large 
cinema  theater  in  London,  insists  it 
will  run  programs  similar  to  those 
shown  in  leading  New  York  picture 
palaces.  By  properly  tilting  these 
short  subjects  it  is  believed  that  the 
policy  will  be  so  successful  that  other 
houses,  eager  to  change  their  system, 
but  not  daring  to  risk  the  loss  of  pa- 
tronage in  so  doing,  will  follow  suit. 
The  successful  American  distributor 
in  Europe  in  the  future  w<ill  be  the 
man  able  to  release  complete  pro- 
grams composed  of  suitable  and  up- 
to-date  material. 

Short  Features  in  Wide  Use 

"Throughout    the    Continent    most 
motion  picture  theaters  run  short  sub- 
jects   with    features,    but    whether    or 
not    they   exhibit   one    or    two    shorts 
(Continued    on   page    12) 


K/>A%Y  K^T- 


!^ 


y^mmoard 


RIVOLI 


first  16  on 
Broad'w^ay! 

— cold  hard  facts:  first  16 
KRAZY  KAT  CARTOONS 
this  season  shown  at  Para- 
mount, Rivoli,  Rialto, 
Strand,  Capitol  Theatres, 
N.  Y.,  and  they  want  more! 

PRESENTED  BY 

CHARLES  B.  MINTZ 


fparamoanl  MINTZ  Cartoons 


^ 


L 


/IKE  the  bright  flash  of 
a  comet  has  been  the  swift 
and  steady  rise  of  this  new 
star  in  the  comedy  sky.  The 
screen  now  offers  another 
great  comedian.  Lupino  Lane 
has  joined   that   glorious  little 
band  of  comedy  immortals. 

An  artist  to  his  fingertips,  Lane  is 
also  the  most  consistent  producer  of 
sure-fire  comedy  in  the  business  today. 
You  can  always  count  on  him  to  de- 
liver the  laughs — and  with  each  picture 
his  name  means  more  to  your  box-office. 


+ 


EDUCATIONAL 
ILM  EXCHANGES.  Inc. 


^MTyUtu. 


O  other  comedian  ever  offered  such 
versatiUty  as  this,  or  a  more  un- 
broken line  of  hits: 

A  Northwest  "Mounty"  in  "Monty  of  the 
Mounted."  A  delightful  comedy  "kidding"  the 
Northwest  dramas,  and  beginning  a  series  of 
character  satires  and  burlesques  that  have  opened 
up  a  whole  new  field  of  comedy. 

A  would-be  hero  fireman  in  "A  Half-Pint  Hero." 
With  a  display  of  comedy  acrobatics  that  will  set 
any  house  howling. 

A  comedy  Daniel  Boone  in  "Some  Scout."  You 
never  knew  the  funny  side  of  pioneer  days  could 
be  as  funny  as  this. 

A  sailor  on  shore  leave,  with  a  tough  "buddy* 
and  a  sweetheart  who  has  a  twin  sister,  in  "Hello 
Sailor,"  As  the  Film  Daily  says,  you  just  "can't  go 
wrong  on  this  one." 

A  swashbuckling  swordsman  of  Romantic 
France,  in  "Sword  Points,"  over  which  the  critics 
are  all  raving  now.  You've  never  played  a  greater 
two-reel  comedy  than  this. 

And  a  female  impersonation  in  "Listen  Sister. 
Brother,  listen  for  the  laughs.  There'll  be  plenty. 


Member,  Motion  Picture  Producers  and  Distributors  of  America,  Inc. 
Will  H.  Hays.  President 


DAILY 


Sunday,   March  4,   19281 


MARKET  POSSIBILITIES 
fAR  FR£E)(HAUSTED 

(Continued  from  Page  9) 
depends  upon  the  IcnRth  of  the  feat- 
ure heinn  >ho\vn.  Whereas  m  the 
past  it  lias  been  more  or  less  ciis- 
ttunarv  for  tlie  American  trade  to  in- 
chide  short  subject  films  practically 
gratis  with  the  sale  or  rental  of  feat- 
ure tilnis.  this  practice  is  now  Rivmg 
way  to  seasonal  contracts  for  shorts 
i>r  for  the  disposal  of  a  corresponding 
number  of  shorts  to  features  bought 
or  rented.  The  prices  received  for 
American  shorts,  however,  arc  at 
present  disappointing,  even  though 
they  sell  at  higher  prices  than  those 
of  foreign  competitors.  The  Ameri- 
can trade  distributes  the  short  for  as 
much  as  the  particular  market  involv- 
ed can  properly  pay,  with  the  result 
that  sales  prices  in  the  various  P-u- 
ropean  countries  bear  no  particular 
relation  to  one  another,  while  rental 
prices  are  based  on  a  very  small 
percentage  of  the  gross  receipts.  Ef- 
forts are"  made  in  most  cases  to  ob- 
tain five  per  cent  of  the  gross  receipts 
for  each  reel  booked. 

Accurate  statistics  relating  to  Eu- 
ropean market  possibilities  and  con- 
sumption of  short  subjects  are  un- 
available, chiefly  because  this  trade 
has  never  been  carried  on  systemati- 
cally." 

By  countries,  the  survey  show-s: 
Austria — A  good  market  for  short 
features.  Some  theaters  make  a  spe- 
cialty of  showing  them,  while  others 
show  at  least  one  short  and  a  feature. 
From  350  to  450  used  annually,  of 
which  80  per  cent  are  American  made. 
Belgium — Not  a  big  market  for 
short  features.  Larger  theaters  usu- 
ally include  both  newsreel  and  a  short 
feature  in  their  programs.  The  dou- 
ble feature  system  leaves  little  room 
for  short  subjects. 

How  Each  Country  Does  It 
Baltic  .States — .'\bout  200  shown  an- 
nually in  this  territory  which  includes 
Latvia,  Estonia  and  Lithuania  and, 
of  this  nrmber,  about  150  are  Ameri- 
can. It  is  customary  for  all  theaters 
in  Latvia  to  use  one  or  two  short 
features  in  each  show.  As  a  matter 
of  fact,  they  are  held  to  be  necessary. 
Czechoslovakia — This  market  uses 
1.250  short  features  a  year,  American 
product  representing  52  per  cent  of 
the  total  (including  newsrecls).  The 
average  program  includes  a  two  reel 
comedy  or  two  one  reelers.  Short 
subjects  have  a  vogue  in  this  country. 
Denmark — The  United  States  sup- 
plies practically  all  of  the  short  feat- 
ures used  in  this  market.  The  aver- 
age program  includes  a  one  or  a 
two  reelcr. 

France — The  annual  market  re- 
quirements are  about  250  two  reelers 
and  350  one  reelers,  of  which  the 
American  trade  supplies  about  95 
per  cent.  Every  French  show  in- 
cludes at  least  one  single  reeler. 
About  50  per  cent  of  the  theaters  use 
two  short  features  in  each  program, 
a  one  reelcr  and  a  two  reeler. 

Germany— Most  theaters  in  Ger- 
many use  short  features  with  their 
long  features,  the  length  of  the  lat- 
ter determining  whether  one  or  two 


A  Critic  Speaks 

Syracuse,  N.  Y.— The  idea  of 
a  theater  specializing  in  short 
features  appeals  to  Chester 
Bahn,  film  critic  on  the  Herald 
who  thinks: 

"I  have  another  well-ground- 
ed hunch  that  a  theater  spe- 
cializing in  short  subjects  vvould 
coin  money  for  some  exhibitior. 
A  program  of  news  reels  (I 
know  many  who  consider  the 
newsreel  the  piece  de  resistance 
of  the  show,  the  feature  film 
but  a  dessert),  of  scenics,  of 
novelties  and  of  two-reel  com- 
edies, such  as  'Our  Gang'  and 
'The  Collegians,'  would  lijre 
many  a  man  and  woman  with 
a  half  hour  or  hour  to  kill.  Such 
a  show  should  not  run  over  90 
minutes,  or  it  would  defeat  its 
own  purpose.  This,  incidentally, 
would  permit  the  exhibitor  to 
give  at  least  eight  performances 
a  day — figure  the  turnover — and 
profit." 


short  features  are  to  be  included  in 
the  program.  From  400  to  500  short 
subjects  are  used  annually,  of  which 
75  per  cent  are  American-made. 
.American  short  features  bring  the 
highest  prevailing  prices  for  that  type 
of   product. 

Greece — Not  popular  and  seldom 
shown   here. 

Hungary — This  country  uses  be- 
tween 200  and  250  short  features 
annually,  of  which  the  United  States 
supplies  95  per  cent.  Most  theaters 
show  at  least  one  short  feature,  and 
in  some  cases  two  are  shown,  depen- 
dent upon  the  footage  of  the  long 
feature. 

Italy — This  market  is  a  poor  one 
for  American  short  subjects,  because 
of  the  activities  of  the  L.  LI.  C.  E., 
the  government  film  propaganda 
agency,  which,  by  official  decree,  coni- 
l)cls  exhibitors  to  show  its  product, 
thus  taking  time  on  the  program 
which  iiiight  otherwise  go  to  the 
.^merican  ])roduct.  The  American 
short  subject,  however,  is  the  most 
popular  in  Italy.  Especially  favored 
in  secondary  houses  and  in  the  prov- 
inces. 

Poland — Most  theaters  in  Poland 
use  short  features  w^ith  their  long 
features,  the  length  of  the  latter  de- 
termining whether  one  or  two  pic- 
tures can  be  shown  in  the  same  pro- 
gram. 

Roumania — There  is  very  little  de- 
mand for  short  features  here,  but 
distjibutors  other  than  American  of- 
ten supply  a  short  subject,  usually  a 
comedy  to  go  with  a  feature  when  the 
latter  is  relatively  short.  About  300 
are  required  annually,  of  which  the 
United  States  supplies  about  90  per 
cent.  Two  short  features— a  comedy 
and  a  newsreel — are  occasionally  used. 
American  comedies  are  very  popular. 

Popular  in  Spain 

Spain — American  two  reel  comedies 
and  newsreels  arc  very  popular.  Car- 
toons command  almost  as  much  de- 
mand and  practically  all  theaters  in- 
clude American  short  subjects  in  their 
programs.  The  United  States  supplies 


about   90   per  cent   of   the    market   de- 
mands. 

The  Netherland.s — This  market  is 
considered  a  good  one  for  short  feat- 
ures. All  theaters  include  this  type 
of  picture  in  their  shows.  Most  the- 
aters use  a  two  reel  comedy  and,  if 
the  feature  is  not  too  long,  a  single 
reel  and   a   newsreel   or   magazine. 

United  Kingdom — The  market  is 
regarded  as  the  largest  for  American 
short  features.  Short  subjects  are 
essential  on  every  program.  Those 
exhibited  are  predominantly  Ameri- 
can and  include  newsreels,  comedies, 
and  some  educational.  When  short 
features  are  used,  they  are  usually 
two   reel   comedies. 

Turkey  and  Bulgaria — American 
short  features  comprise  95  per  cent 
of  all  those  shown  here.  Two  reel 
comedies,  educationals.  and  news 
weeklies  are  not  popular. 

Yugoslavia— Of  the  250  to  300 
short  features  used  annually  here,  90 
per  cent  are  of  American  origin. 
Most  theaters  use  one  short  subject 
to  complete  their  programs  and,  in 
some  cases,  two.  American  short 
features  are  most  popular,  far  more 
so  than  those  produced  by  other  pro- 
ducers. 


HTZPATRICK  NOW  READY  \b 
WITH  SCHUBERT  m  • 


^ 


Tiffany-Stahl  Color 
Classics  Half  Completed 

Tif?any-Stahl  state  that  of  the  24 
Color  Classics  promised  for  1927- 
1928,  twelve  have  already  been  com- 
pleted and  the  greater  part  of  the 
remainder  of  the  schedule  is  now  in 
work   in    Hollywood. 


THE  Schubert  Centennial  Serio  • 
six  single  reel  incidents  from  tlij 
life  of  Franz  Schubert,  issued  wit 
full  orchestrations,  is  ready  for  earl 
release  by  James  A.  FitzPatric! 
whose  other  series  include  Fanioi; ' 
Music  Masters  and  Famous  Melodic 

Fitz  Patrick     made     the     series    i 
Vienna  and  vicinity  upon  the  locak 
identified    with    the    life    of    the  con 
poser.      Exteriors   and   interiors  wei 
staged  in  Australia.     Franz   Slavicej' 
loaned    through    the    courtesy   of  thj^a: 
\'ienna  Opera  Co.  plays  the  title  roj^b 
and  is  supported  by  a  Viennese  casj 

Nathaniel  Finston  has  compiled  i 
score  of  76  Schubert  compositionj 
ncluding  the  "Unfinished  Symphony| 
"Erl-King,"  "Lindern  Tree,"  "A\| 
Maria,"  "Hark,  Hark  the  Lark: 
"Praise  of  Tears,"  "My  Sweet  R> 
pose,"  "Serenade,"  and  "March  Mi 
taire."  Full  orchestrations  will  I 
provided  for  each  subject,  includir  i 
solo  piano   and  organ. 

Each    of    the    Schubert    Centenni 
series  tells  a  complete  episode  in  thj 
life  of  Franz   Schubert,  while  the  s  I 
when    shov\-n    in    chronological   ord 
give   an   interesting   understanding 
the   genius   of   the    man. 


Beaudine  to  Europe 

Harold   Beaudine,   a  Christie  dire 
I  tor  will  visit  Europe  for  two  montb 


mo. 


THE    LUCKY  RABBIT 


Produced  for 


L'lrllllll'' 


WHEN  BETTER 
CARTOONS  ARE 
MADE 

WINKLER 

WILL  MAKE  THEM 

Experience  gained  through 
many  years  of  cartoon  pro* 
duction  has  made 

WINKLER  CARTOONS 

the  leaders  of  this  type  of 
film  entertainment. 

Winkler  Pictures 

INCORPORATED 

CARTOON  PRODUCERS 


VnwersalW\W\Ji^  Cartaord 


I 


DAILVL 


adie    Sagebrush"— Winkler    Car- 
toon— Universal 
Good  Burlesque 
pe  of  production ..  1  reel  animated 
)swald  plays  the  part  of  the  bold 
vpuncher  who  arrives  at  the  Sage- 
sh    Salon.      There    is    the    heroine, 
lie,    who    tries      to      keep    Oswald 
in    getting    his    face    messed    up. 
t    the    hero    strides    boldly    inside, 
is   sent   sprawling  by   the  villain, 
o    jumps    out    in    pursuit    of    the 
rbine.        Oswald    ^ursue'is    on    his 
-se,  and  that  highly  intelligent  an- 
al    helps     his     master     cook     the 
Iain's    hash    in    approved    Western 
le.     It  is   all  good  kidding  of  the 
estern     hokum,     and     carries     the 
ighs  nicely.     Walt  Disney  did  the 
imation. 


"Golden    Flower  of   Evening" 
Pathe  Review  No.  10 

African  Shots 

Opens  with  some  gorgeous  views  of 

;  Yosemite  Valley  showing  particu- 

•ly    the    evening    primrose — a    fine 

lure  study.    Then  follows  the  dress 

oblem  of  the  modern  girl  showing 

the    latest   styles   for   all   manner 

dress.     But  the  offering  is  chiefly 

•table  for  the  splendid  shots  taken 

Prince  William  of  Sweden  on  his 

frican   hunting   trip.      He   certainly 

it  the  big  game,  and  the  views  are 

rilling  and  unusual. 


"Love's   Springtime" — Natural 
Color — Educational 

Romantic  France 
ype  of  production. .  .2  reel  in  Tech- 
nicolor. 

Here  is  a  very  pretentious  produc- 
on  on  which  a  big  gob  of  money 
ust  have  been  spent  for  costumes, 
Inch  are  gorgeous.  It  is  in  the  time 
1  King  Louis  of  France.  Hope 
|[ampton  is  seen  as  the  bashful  little 
[invent  girl.  A  few  scenes  later  she 
married  to  the  Marquis  her  daddy 
as  picked  for  her,  but  she  won't  let 
im  into  her  boudoir  on  her  wedding 
ight.  So  the  Marquise  flirts  with  a 
)ose  lady  from  the  Paris  Opera,  and 
len  Hope  relents.  It  is  the  sort  of 
omantic  story  that  will  make  all  the 
als  say  "oo-h"  and  "a-ah".  They 
ertainly  will  rave  over  the  gorgeous 
ostumes  Hope  wears.  Camera  work 
5  fine.  The  garden  scenes  splendid, 
'he  acting,  including  Hope's,  can  best 
e  interpreted  throughout  by  playing 
The  March  of  the  Wooden  Soldiers." 
^eonce  Perrett  directed,  but  Techni- 
olor  and  the  cameraman  grab  all  the 
redit  marks.  They're  both  aces, 
ioward  Green  is  the  cameraman. 


"The  Ring   Leader"— Western 
Featurette — Universal 

Flat 
Type  of  production. . .  .1  reel  Western 

The  director  got  his  atmosphere 
ightly  mixed,  for  it  combines  all  the 
ibual  western  hokum  with  a  North- 
ivest  Mounted  acting  as  the  hero. 
However,  that  in  itself  is  a  novelty. 
i\  new  variation  on  the  worn-out 
western  wheezes.  The  gang  has 
Dumped    off    the    gal's    father,    who 


scribbled  their  names  on  a  paper 
before  he  passed  out.  The  gang  takes 
the  paper  from  the  heroine,  and  care- 
fully preserve  it  to  prove  how  dumb 
they  are  and  give  the  Mounted  hero 
a  chance  to  finish  out  the  reel.  Hero 
rides  a  beautiful  white  horse,  Star- 
light, which  does  some  good  work. 
A.  title  informs  us  that  "Starlight's 
super-intelligence  made  him  one  of 
the  few  white  horses  in  the  Mounted." 
Story  and  acting  are  on  a  par  with 
this  title.  Why  they  used  the  intelli- 
gent horse  makes  it  a  mystery  west- 
ern. Jack  Perrin  is  the  hero,  and  Di- 
rector Levigard  takes  the  responsi- 
bility. 


"The  Oily  Bird"- Pat  Sullivan 

Educational 

Animated  Larks 

Type  of  production. .  .1  reel  animated 

Felix  the  Cat  is  accused  by  the  lady 
of  the  house  of  stealing  her  jewels. 
He  sets  out  to  find  the  real  criminal, 
who  proves  to  be  a  wise  old  hen. 
Felix  does  a  regular  Sherlock  Holmes, 
and  at  last  tracks  down  the  guilty 
one.  Up  to  the  usual  standard  of  this 
series. 


"Feline  Frolics"— Robert  Bruce 
Educational 

Sporty  Kittens 
Type  of  production.  .1  reel  magazine 
Interesting  studies  are  presented  of 
two  cats  mothering  a  dozen  kittens. 
The  antics  of  the  tiny  bundles  of 
animated  fur  are  very  entertaining  and 
amusing.  Bruce  must  have  exercised 
a  lot  of  patience  to  get  the  various 
shots,  for  they  include  a  concise  his- 
tory of  kitten  life  in  all  its  activities. 
The  second  half  of  the  reel  covers 
highlights  of  a  trip  through  the  Ton- 
quin  Valley  in  Alberta.  Bruce's  Out- 
door Sketches  are  always  marked  by 
fine  composition  and  unusual  photog- 
raphy, and  this  is  no  exception. 


"Indiscreet  Pete" — Mermaid 

Educational 

Pullman  Gags 

Type  of  production 2  reel  comedy 

Jerry  Drew  is  the  high  hat  comedi- 
an who  finds  himself  in  trouble  with 
his  tailor.  The  latter  is  on  his  trial 
to  collect  his  bills,  and  Jerry  escapes 
to  a  Pullman  car  where  the  usual  mix- 
ups  occur  that  always  do  occur  when 
a  comedian  in  a  two-reeler  escapes 
to  a  Pullman  car.  Only  the  real 
comedy  sense  of  this  good  trouper 
save  the  proceedings  from  getting 
terribly  monotonous.  Harry  Sweet  is 
the  guilty  director. 


"Smiths'  Farm  Days"— Pathe 
Farm  Gags 
Type  of  production. . .  .2  reel  comedy 
Some  good  comedy  work  is  done 
by  Mary  Ann  Jackson.  Raymond  Mc- 
Kee  and  Ruth  Hiatt  who  as  the  Smith 
family  go  to  uncle's  farm  to  have  a 
quiet  vacation.  It  results  in  a  strenu- 
ous time,  in  which  the  city  folks  man- 
age to  mess  things  up  generally  and 
make  Hfe  miserable  for  the  hired  help 
and  the  poultry.  It  is;  well  gagged, 
and  registers  a  reasonable  quota  of 
laughs.     Phil  Whitman  directed. 


Bebe  Daniels  in 

"Feel  My  Pulse" 

Paramount  Length:  5808  ft. 

STAR  DOES  HER  USUAL 
COMEDY  WORK  IN  WEAK 
STORY.  COMEDY  COMPLICA- 
TIONS WITH  BOOTLEGGERS 
GET  THE  LAUGHS. 

Cast.... Bebe  Daniels  proves  her 
title  as  a  good  comedienne  in  getting 
laughs  from  thin  material.  William 
Powell  offers  good  support  as  the 
picturesque  leader  of  the  bootleggers 
Richard  Arlen  heroes  effectively. 
Others  Melbourne  McDowell,  George 
Irving,  Charles  Sellon,  Heinie  Conk- 
lin. 

Story  and  Production Melo- 
drama, with  comedy  highlights.  The 
story  belongs  to  that  far-fetched 
school  with  a  plot  that  runs  wild  and 
throws  plausibility  to  the  winds.  It 
looks  as  if  it  was  just  built  to  order 
to  give  Bebe  some  situations  in  which 
she  could  get  over  her  particular  style 
of  comedy.  In  this  it  succeeds,  if  the 
laughter  of  the  audience  is  any  indica- 
tion. As  a  pampered  daughter  of 
wealth  who  has  inherited  a  sanitar- 
ium, she  goes  there  for  a  quiet  rest. 
Bootleggers  have  taken  over  the  place 
for  their  operations.  When  they 
learn  of  her  arrival,  the  bootleg  lead- 
er quickly  transforms  it  into  a  sani- 
tarium again.  From  here  on  it's 
funny,  thanks  to  Bebe's  clever  com- 
edy work. 

Direction Gregory    La    Cava; 

good. 

Author. .  .Howard  Emmett  Rogers 

Scenario. .  .Keene  Thompson-Nick 
Barrows. 

Photography     J.  Roy  Hunt;  okey. 


13 


"Comrades" 

First  Division  Length:  5400 /f. 

NICELY  BALANCED  ENTER- 
TAINMENT. WAR  ROMANCE 
WORKS  UP  TO  GOOD  SUS- 
PENSE IN  CONVINCING,  SIN- 
CERE STORY  WELL  ACTED 
AND  DIRECTED. 

Cast.  . .  .Helene  Costello  a  charm- 
ing heroine.  Gareth  Hughes  as  the 
cowardly  brother  realistic.  Donald 
Keith  acceptable  as  hero.  Joseph 
Swickard  has  strong  part.  Others 
Lucy   Beaumont   and   James   Lloyd. 

Story  and  Production. .".  .War  Ro- 
mance. Here  is  an  appealing  story 
that  has  been  handled  with  restraint 
and  sincerity  by  Director  Cliff 
Wheeler.  It  is  essentially  a  story  of 
youth,  based  on  the  comradeship  of 
the  hero  for  the  brother  of  the  girl 
he  loves.  The  brother  has  been  a 
physical  coward  from  childhood.  War 
is  declared.  Hero  enlists  in  the  name 
of  his  pal,  who  is  afraid  to  go  over- 
seas. From  this  situation  a  con- 
vincing drama  works  out  with  lots 
of  real  suspense  and  heart  interest. 
It  works  up  to  good  suspense,  and  is 
as  entertaining  a  film  in  the  inde- 
pendent field  as  the  season  has  of- 
fered. The  war  stuff  has  been 
handled  cleverly  so  that  it  is  made 
incidental  to  the  love  drama. 

Direction    Cliff  Wheeler;  good 

Author   William  Gilbert 

Scenario   Ruth  Todd 

Photography    Ted   Tetzlaff; 

good. 


"The  Bronc  Stomper" 

Pathe  Length:   5408   ft. 

GOOD  RODEO  STUFF  FEAT- 
URES WESTERN,  WITH  HERO 
DOING  SOME  GREAT  BRONC 
RIDING  AND  OTHERWISE  DE- 
LIVERING LIVELY  ENTER- 
TAINMENT. 

Cast....  Don  Coleman  looks  the 
part  of  a  Western  hero,  and  certainly 
knows  his  riding  stuff.  Ben  Corbett 
supplies  the  comedy  as  his  pal.  Tom 
London  and  Bud  Osborne  do  the 
villainy  in  convincing  style.  Eugenia 
Gilbert  the  gal.  Others  Frank  Clark, 
Frederick  Dana,  Ray  Walters,  Robert 
Burns,  Florence  Lee. 

Story  and  Production.  ..  .Western. 
The  champion  bronc  buster  and  his 
pal  hit  town  just  before  the  big  rodeo 
meet.  When  the  villain  who  has 
backed  his  henchman  to  win  the  bronc 
riding  bout,  learns  that  hero  is  a 
better  rider,  then  the  double  crossing 
work  begins.  Moves  along  rather 
slowly  till  just  before  the  rodeo  starts. 
Hero,  who  has  been  arrested  by  the 
sheriff  on  a  trumped  up  charge, 
breaks  loose  and  rides  hell-bent  to 
the  rodeo  in  time  to  come  in  for  the 
final  event,  and  win  from  his  rival. 
Coleman  puts  up  a  fine  exhibit  of 
high  and  fancy  bronc  riding.  Other 
shots  of  the  rodeo  are  authentic,  and 
carry  a  kick.  Good  punch  at  the  end, 
when  hero  kidnaps  villain  and  wins 
the  dough  and  the  gal. 

Direction Leo  Maloney;  good 

Author Barr    Cross 

Scenario Ford  I.  Beebe 

Photography. ..  .Edward  A.  Kull; 
fine. 


Madge  Bellamy 

"Soft  Living" 

Fox  Length:   5629  ft. 

GIVES  STAR  CHANCE  TO 
DISPLAY  LINGERIE,  LEGS 
AND  REST  OF  HER  FIGURE  IN 
STORY  THAT  MEANS  LITTLE. 
JUST   FAIR   ENTERTAINMENT. 

Cast.  .  .  .Madge  Bellamy  acts  "cute" 
as  usual,  but  that's  all  the  acting  she 
does.  John  Mack  Brown  acceptable 
as  leading  man.  Mary  Duncan  good 
as  the  gold  digger.  Others  just  back- 
ground for  the  star.  They  are  Joyce 
Conipton,  Thomas  Jefferson,  Henry 
Kolkar,  Olive  Tell,  Main  Geary,  Tom 
Dugan,    David    Wengren. 

Story  and  Production Comedy 

romance.  Highly  colored  and  exag- 
gerated yarn  of  alimony  gold  dig- 
gers. Madge  learns  while  acting  as 
secretary  for  a  divorce  lawyer  how 
to  marry  a  man  and  then  start  to 
collect  the  alimony  payments.  But 
the  rich  young  man  she  picks  over- 
hears the  gold  digger  coaching  her 
before  the  wedding.  Wised  up,  he 
plans  to  teach  Madge  that  the  "soft 
living"  she  was  seeking  isn't  so  soft, 
after  all.  He  takes  her  to  his  lumber 
camp,  and  there  the  fun  begins.  Hub- 
by frames  the  gold  digger,  and 
proves  to  his  misguided  wife  that 
he's  no  sucker  after  all.  The  star 
exhibits  her  lingerie  and  most  of  her 
anatomy  in  two  bath  scenes,  and  this 
looks   like  the  answer  to  the  picture. 

Direction James    Tinling; 

good. 

Author Grace   Mack 

Scenario Frances  Agnew 

Photography.  .Joseph  August;  fine. 


vP 


Sunday,  March  4,  192l|  'c  ^^^ 


Theater  Equipment  and  Management 


,By  CHARLES  F.  HYNES 


J0V( 


TALKING  SHOP 


Pointers 


TllhKE  are  a  lot  of  ways  you  can 
increase  the  pulling  power  of  your 
advertising.  Kijuipnient  for  instance, 
offers  an  endless  source  of  material. 
Your  patrons  are  interested  in  your 
equipment,  because  they  want  to  go 
where  they  arc  assured  the  greatest 
comfort.  .Advertising  your  equipment 
pays  profits  at  the  box  office. 

*  *         ♦ 

Some  few  years  ago,  Balaban  & 
Katz  launched  an  advertising  innova- 
tion, when  they  decided  to  take  their 
patrons'  behind  the  scenes,  and  let 
them  know  the  intricacies  of  equip- 
ment, and  comfort-assuring  devices, 
which  were  being  provided  in  their 
theaters,  to  guarantee  full  enjoyment 
of  the  shows  presented.  In  turn, 
patrons  were  made  acquainted  with 
the  tremendous  project  represented 
in  the  theaters'  cooling  system,  the 
miles  of  piping,  the  intricate  and  high- 
ly efficient  and  expensive  system 
which  assured  perfect  air  conditions, 
seating,  lighting  and  the  myriad  of 
other  features. 

*  *         t 

The  experiment  proved  a  success 
for  patrons'  responded,  to  this  copy, 
which  appealed  to  their  love  of  com- 
fort. They  became  interested  in  the 
theater  as  more  than  "just  a  place 
to  see  a  show,"  and  the  manner  in 
which  the  public  began  seeking  to 
participate  in  operation  of  the  houses, 
through  stock  purchases,  gives  strong 
emphasis  to  the  worth  of  this  style 
copy. 

*  *         * 

Your  patrons  are  interested  in  your 
equipment.       They're    wondering    at 


The  Stamp  of  Approval 

Directional  signs  are  a  necessity  to  any  theater.  The  signs 
that  are  best  for  general  usage  are  signs  that  tell  their  story  clearly 
and,  at  the  same  time,  are  neat  in  appearance.  Another  question 
that  generally  comes  up  in  the  purchase  of  signs  is  price.  There 
are  companies  such  as  Willey  Sign  Co.  which  specialize  in  signs. 
They  are  made  up  with  clear  letters  easily  readable  and  likewise 
are  attractive.  The  Willey  Sign  Co.  manufacture  signs  that  have 
frames  of  designs  to  suit  any  style  of  architecture. 

These  have  been  designed  by  John  Eberson,  one  of  the  lead- 
ing theater  architects  of  the  day.  They  are  made  up  under  a  trade 
name  of  Perlite.     Two  separate  divisions,  Standard  and  Period. 

This  product  has  been  personally  inspected  and  can  be  recom- 
mended.   It  has  the  Stamp  of  Approval  of  THE  FILM  DAILY. 


your  ability  to  "make  your  own 
weather,"  to  produce  startling  effects 
with  lighting  and  drops.  They  are 
curious  about  your  acoustics,  your 
organ  and  your  booth.  You  can  capi- 
talize this  curiosity  in  your  adver- 
tising. Make  certain  that  you  have 
the  best  in  equipment,  and  then  go 
after  it  strong  in  your  advertising. 
Y'our  dealer  will  be  glad  to  aid  you 
in  supplying  selling  points  to  put  over 
your  message. 

*  *        * 

CUTS  add  punch  and  pulling  power 
to  layouts,  but  small  exhibitors 
often  find  that  the  cost  of  art  work 
and  plates  is  prohibitory,  except  of 
course,  for  the  stereos  to  be  made 
from  mats  supplied  by  the  distribu- 
tor. Because  of  this  fact,  much  of 
the  value  of  institutional  and  catch- 
line  copy  is  lost,  through  lifeless  and 
colorless  copj'. 

*  ♦         * 

To  meet  this  situation.  Theater  Ad 
Mat  Service  of  Uniontown,  Pa.,  is 
offering  a  monthly  mat  service  to 
theaters  on  a  flat  fee  basis.  The  firm 
prepares  a  monthly  catalogue  of  the 
mats  available,  which  comprise  lay- 
outs and  borders  mortised  for  inser- 
tion of  local  copy,  according  to  the 
theater's  wants.  Date  strip  and 
punch  line  mats  as  well  as  layouts 
for  policy  announcements  also  are 
offered.  If  you  have  no  house  artist, 
and  are  looking  for  an  economical 
way  to  dress  up  your  newspaper 
copy,    investigate    this    service. 


Advance  Naming  Representative 

Minneapolis — Appointment  of  a  dis- 
trict representative  for  Advance 
Trailer  Service  is  planned  by  Walter 
Frudenbergcr,  sales  manager  of  the 
company.  The  new  representative's 
territory  will  comprise  Minnesota, 
North  Dakota  and  Wisconsin.  Frud- 
enbergcr, on  his  visit  here,  gave 
screenings  for  exhibitors  and  reports 
closing  of  a  number  of  contracts  for 
trailer  service. 


LOEW  BUOOINC  1 540  BROADWAY 

TIMES  SQUARE.  NEW  TORK 
LOEW  BUILDING PEKN  AVENUE 

prrrsBURCH 


Levy  Named  to  WurUtzer  Post 
Chicago— George  A.  Levy  has  been 
appointed    district    manager    of    the 
organ  division  of  the   Rudolph  Wur- 
htzer  Co.,  with  headquarters  here 


FOR  PERFUMING  THEATERS 


Philadelphia — For  perfuming  air  in 
theaters  economically,  the  Sanazone 
Chemical  Co,  has  placed  on  the  mar- 
ket the  Sanazone  Disseminator.  This 
is  provided  in  five  different  orna- 
mental designs,  suitable  for  hanging 
anywhere.    These  are:  Simplex,  8  by 

3  inches,  which  has  a  ring  in  back 
for  hanging  and  also  is  available 
equipped  with  two  rigid  brackets; 
Duplex   3j4   by   5%    inches;    Plaque, 

4  inches  in  diameter  byj4  inches 
thick;  and  cylinder  Zyi  by  7  inches, 
which  comes  equipped  with  two 
brackets. 

Sanozone  Disseminators  are  made 
of  a  special  mixture,  adapted  for  the 
purpose.  This  is  made  necessary  by 
the  fact  that  they  must  be  soft 
enough  to  readily  absorb  the  liquid 
and  then  disseminate  the  odor  and 
yet  hard  enough  so  that  they  will 
not   break   easily. 

When  shipped  Sanazone  Dissemin- 
ators are  dry  and  must  be  charged 
by  filling  the  hole  with  the  liquid 
selected.  When  first  put  in  use  the 
hole  should  be  filled  again  after  the 
first  filling  has  been  absorbed,  which 
will  require  only  a  few  minutes, 
when  the  Disseminators  can  be  at 
once  fastened  or  hung  in  any  place 
desired  and  may  be  used  as  a  vase 
for  artificial  flowers.  Thereafter  they 
are   filled   only   when   needed. 


Pittsburgh  Theaters  Must 
Eliminate  Fire  Hazards 

Pittsburgh  —  Improvement  of  a 
number  of  local  theaters,  from  the 
standpoint  of  building  construction 
and  equipment  is  expected  here  fol- 
lowing the  thorough  inspection  or- 
dered by  Safety  Director  James 
Clark.  One-third  of  local  picture 
houses  are  fire  hazards,  states  the 
safety    director. 


PROJECTOR  EXPORTS 
SHOW  INCREASE  IN  192' 

Washington  Bureau  of  THE  FILM  DAIV, 
Washington — Exports  of  projector 
in  1927,  which  totaled  3,042  machine 
valued  at  $641,461  show  an  increas 
of  1,099  for  1927  over  1926  when  \ 
943  projectors,  valued  at  $510,2(i 
were  exported,  states  the  M.  P.  Se( 
tion  of  the  Dept.  of  Commerce.  Thes 
include  standard  35  mm.  projecto 
and  16  mm.  projectors.  Next  yea' 
the  two  types  are  expected  to  be  sej^ 
regated  in  the  department  report.  | 
With  respect  to  distribution,  Europ 
remains  our  best  customer  in  quar 
tity  and  value,  importing  991  pre 
jectors  with  a  declared  value  of  $240 
859,  as  against  669  valued  at  $205,9S| 
in  1926,  an  increase  of  over  300  prcj 
jectors,  which  is  accounted  for  bj 
increased  theater  building.  j 

Next  comes  the  Far  East  whic 
took  908  American-made  projectof 
with  a  declared  value  of  $142,817  a 
against  the  574  valued  at  $141,587  il 

1926.  Canada  which  is  considere 
more  or  less  a  domestic  market  ) 
our  third  best  customer  importin' 
in  1927,  483  projectors  with  a  vain 
of  $91,059  compared  with  399  valuej 
at  $73,746  in  1926. 

Following  Canada  comes  Africa  and  tt 
Near  East  which  has  increased  its  impoij 
of  American  projectors  by  some  300.  t 
other  words,  during  1927,  358  machines  will 
a  value  of  $89,263  were  imported  as  cot 
pared  with  the  48  valued  at  $9,578  in  192 
Finally  comes  Latin  America  which  import< 
from  this  country  for  year  1927,  302  pr' 
jectors  with  a  value  of  $77,463  as  again 
260  projectors  with  a  declared  value  i 
$79,298  last  year. 

Analyzing  the  individual  countries  it 
found  that  with  but  two  exceptions  increase 
have  taken  place  in  all  of  the  ten  leadid 
countries.  Japan  has  advanced  from  oil 
fifth  market  in  1926  to  our  leading  marW 
for  1927.  Her  imports  of  projectors  reach) 
641  in  1927  as  against  142  in  1926.  Canad 
is  our  second  market  and  next  comes  ^ 
United  Kingdom  which  increased  her  in 
ports  from  302  projectors  in   1926  to  391  fc 

1927.  Australia  shows  a  slight  decrease  fc 
the  year  1927  importing  243  American  pr 
jectors   as   against   the   295    imported   in   192^ 

The  fifth  market  is  Germany  our  bigge! 
competitor  in  equipment  her  imports  totaliij 
188  projectors  of  American  make  in  1927  s 
against  the  38  imported  in  1926.  Switzerlai! 
too,  shows  a  remarkable  increase  over  tl 
previous  year  importing  during  1927,  13 
projectors  as  compared  with  28  in  192 
France  is  our  seventh  market  with  an  i; 
crease  of  21  projectors  in  1927  over  the  sani 
period  of  1926,  taking  102  projectors  in  192 
as  against  79  in  1926.  Our  eighth  mark: 
China,  purchased  78  in  1927  as  compare 
with  but  i3  in  1926.  Mexico  has  decrease 
her  imports  of  projectors  by  38  during  192', 
There  were  61  projectors  exported  from  th 
country  to  Mexico  during  the  year  just  fi 
ished  as  compared  with  the  99  imported 
1926.  The  tenth  market  is  South  Africa  ii 
porting  59  projectors  in  1927  as  compari 
with  the  42  imported  in  1926. 


The   day   of   the   unadorned   sta^e  in 
Picture  Houses  has  passed. 

LEE  LASH~STUDIOS 

H.  J.  Kuckuck,  Gen'l  Mgr. 

1818-1838  Amsterdam  Ave.,  N.  Y.  C 

Brad.   4907 
for  designs  and  prices  oi  SETTINGS. 


i 


THE 


y,  March  4,  1928 


-^^ 


DAILY 


15 


movations  Mark  Season's 
Hey  wood- Wakefield  Chairs 

VT  iV    features   which    he    says    increase   greatly    the    efficiency,    comfort, 

onomy  and  longevity  of   Heywood-Wakefield    Co.   opera  chairs   have 

Jcveloped  for  the  current  season's  output,  according  to  L.  H.  Francis 

company's  New  York  ofifice. 
■istallation  of  steel  back  panels  and  base  boards,  which  make  the  chair 

illy  weatherproof,  so  far  as  changes  of  temperature  and  humidity  are 

rned,   is  one  of  the   out- 

ng  features.     Others  are 

ly-developed  ball  roller- 

g  hinge,  for  raising  and 

ng      the      seat,      which, 

is  says,  assures  smooth- 

oi  operation  and  silent 
.._  'julation.  Another  feature 
s  le  newly-designed  steel 
'-'lards    or    legs.       This    is 

niented  by  a  genuine  T 

center    standard,   with   a 

spread,  assuring  greater 

ge  on  the  floor,  thus  en- 
g    the    chair    to    be    set 

securely. 

clopment    of    the     steel 

panels    and    baseboard, 

ling  to  Francis,  success- 
overcomes     the     disad- 
igc  of  wood  veneers,  par- 

rly     in     theaters     which 

y   cooling   systems.   The 

f  ammonia  refrigeration, 

e  the  range  of  tempera- 

nd  humidity  is  especially 

often  caused  the  veneer 

eel,    as    well    as    affected 

glue    on     the     plywoods. 

led  to  splintering,  which 

d    a    serious    menace    to 

irt    and    to    clothing    of 

ns. 

ral  new  decorative  end  stand- 

ilso   have   been    made   available, 

ell    as    some    novel    effects    in 

>\    coloring    fo    rend    standards, 

to  harmonize  with  the  theater's 

r.     All  chairs   are   made  to  or- 


New  features  of  construction  introduced 
this  season  are  embodied  in  this  Heywood 
Wakefield  opera  chair,  one  of  the  tivo  types 
being  specified  for  Pnblix  houses. 


HIGH  LOW  INTENSITY  LAMP 
FOR  ALL-SIZE  THEATERS 


der,   the    standards    and   colors    speci- 
fied by  the  purchaser. 

A  number  of  the  innovations  were 
first  introduced  in  Publix  theaters,  IS 
of  which  recently  completed  or  in 
work. 


ixANDER  NOW  OFFERING 
NIMATED  ORGAN  SONGS 


enver — A     new     animated     song 

"^^'nre  film  has  been  added  to  regular 

liiction  of  the  Alexander  Film  Co. 

first    song,    was    "Among    My 

cnirs". 

'ne  song  a  week  is  the  present 
;dule.  They  are  being  produced 
er  direction  of  the  originator,  W. 
Conkie,  composer  and  organist 
nerly  with  the  Publix.    The  songs 

to     serve     primarily     as     organ 

ties. 

he    syllables    are    flashed    on    the 

en  as  the  organ  plays  the  music, 

1  backgrounds  of  animated  figures 

i  to  add   color.      A  natural   color 

rlude   without  words   is   inserted, 

ing  which  can  be  played  an  old 

ody  related  to  the  main  song.  For 

final  punch,   cartoons   are   added. 

eliminated    push    buttons    and 

<j  er  signal   devices,   as   is   the   case 

V  h   slides,    for   no   matter   at   what 

s  ed  the  film  is  run  the  tempo  of  the 

g  cannot  be  varied  over  ten  sec- 


onds. A  swinging  foot  of  one  of 
the  moving  figures  or  a  moving  part 
of  the  background  sets  the  tempo,  for 
the  organist  in  manner  similar  to  a 
leader's  baton.  Plenty  of  time  is 
given  to  put  in  organ  tricks  and 
effects. 


Prometheus  Small  Heater 
Is  Designed  for  Booth 

Prometheus  Electric  Corp.,  New 
York,  is  marketing  a  small  electric 
heater  designed  especially  for  ticket 
booths.  It  is  built  in  a  similar  way 
to  the  more  heavily  constructed  heat- 
ers, and  is  declared  to  eliminate  dan- 
ger of  mechanical  injury,  operating 
on  an  electric  lamp  socket,  thus  ob- 
viating need  for  special  wiring.  All 
parts  are  completely  enclosed  and 
its  size  is  12  inches  wide  by  nine 
inches   high   by   three   inches   deep. 


Button  Making  Far  N.  W.  Survey 
Seattle— O.  H.  Button,  district 
manager  for  National  Theater  Sup- 
ply Co.,  is  here  making  a  survey  of 
the  local  situation.  B.  F.  Shearer, 
former  National  Supply  head  in  this 
territory,  recently  resigned  to  form 
an  independent  supply  company. 


Simplification  of  the  H.  &  C.  high 
low  intensity  reflector  arc  lamp,  to 
a  degree  claimed  to  make  it  feasible 
for  theaters  large  and  small,  is  de- 
clared to  have  been  completed  by 
Hall  &  Connolly.  The  lamp  has 
been  made  experimentally  by  the 
firm  since  1919,  but  only  recently  has 
been  brought  up  to  its  present  stand- 
ard. 

The  new  lamp,  it  is  said,  will  re- 
place the  high  intensity  lamp  in  use 
for  several  years  in  the  larger  theaters 
of  the  United  States  and  Great 
Britain,  and  also  will  replace  the  low 
intensity  lamp  used  in  the  average 
run  of  theater  where  the  throw  is  not 
too  great. 

Development  of  the  new  lamp  so 
far  as  smaller  theaters  are  concerned, 
has  been  held  up,  it  is  stated,  because 
of  the  difficulty  of  making  a  reflector 
which  could  stand  the  heat  of  a  pos- 
sible 50  or  60  ampere  arc,  required  to 
equal  high  intensity  arc  equipment. 
The  low  intensity  lamp,  used  by  the 
smaller  theaters,  used  20  amperes  at 
the  arc,  while  the  high  intensity  lamp 
employed  in  the  large  houses,  uses 
from  100  to  150  amperes  at  the  arc. 
The  high  cost  of  operation  of  the 
high  intensity  lamp,  precluded  its 
general  use  in  the  smaller  houses,  it 
is  stated. 

Through  the  H.  &  C.  high  low  in- 
tensity reflector  arc  lamp,  the  high 
cost  drawback  is  declared  eliminated, 
and  its  makers  claim  it  will  improve 
projection  in  the  large  theaters  and 
makes  high  intensity  projection  feasi- 
ble  in   the   smaller  houses. 


COUPON  BOOKS  URGED  AS 
AID  TO  BETTER  BUSINESS 


Chicago — Use  of  coupon  books  is 
advocated  strongly  by  the  Arcus 
Ticket  Co.,  which  lays  claim  to  being 
"America's  Speediest  Ticket  Fac- 
tory." This  method  of  securing  cash- 
in-advance  on  future  sales  is  outlined 
in  a  booklet  prepared  by  the  com- 
pany. 

The  $3  books  are  recommended 
especially  by  the  company,  based  on 
its  experience  with  demand  for 
coupon  tickets.  Various  methods  of 
co-operating  with  merchants  and 
other  local  institutions  to  assure  wide 
distribution  of  the  books  are  out- 
lined. 

The  company,  in  connection  with 
its  Christmas  coupon  book,  which  is 
offered  as  a  gift  suggestion  at  Yule- 
tide,  offers  free  a  slide  advertising 
the  book  with  orders  amounting  to 
|12  or  more. 

Coupon  books  are  made  up  in  any 
form  or  size  desired  by  the  purchas- 
er. All  coupons  bear  the  serial  num- 
ber of  the  book,  which  enables  easy 
check-up  on  results.  The  coupons 
are  printed  on  tough,  stiff  paper 
stock,  all  the  same  size  and  shape, 
so  they  may  be  stacked  and  packag- 
ed by  values  after  they  are  counted. 


Expert  Had  Charge  of 

Acoustics  for  Stanley 

Pittsburgh  —  Carlos  Fleming, 
Belgian  acoustician,  perfected  the 
accoustics  in  the  new  Stanley  here. 
The  technique  is  to  pad  with  acousti- 
cal felt  where  necessary  and  to  stop 
echo  and  where  tones  are  flat  to 
sharpen  them  up.  Every  type  of  in- 
strument, and  all  variations  of  voices, 
full  organ  volumes  graduated  down 
to  a  single  string  stop  were  tested, 
iwth  acousticians  seated  in  all  sec- 
tions of  the  theater  making  notations 
on  the  results  and  then  working  to 
correct  defects. 


'If  You  Are  in  the 


Market    for    Any    Kind    of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US    AND    SAVE 

MONEY 

SEND    FOR   OUR   PRICE   LIST 


▼▼no  W<"it   5?'*St.Np«»'york.N.y.*^ 


Phone   Penna.    0330 

Motion    Picture    Department 

U.   S.  and  Canada  Agents  for  Debrie 


2,000  "Slide-0-Grams"  Now 
Supplied  Theaters  Monthly 

Chicago  —  Over  2,000  "Slide-O- 
Grams"  are  mailed  out  each  month 
by  Quality  Slide  Co.,  to  organists 
and  theater  managers  of  the  United 
States  and  foreign  countries. 

The  company  specializes  on  song 
shdes,  making  available  to  exhibitors 
illustrated  slides  of  popular  numbers. 
Another  feature  of  the  service  is  the 
"Communovelty"  for  community 
singing  in  theaters.  Special  singing 
lessons,  old  time  favorites  and  song 
specialties  are  are  included  in  this 
series. 


A     GREAT     BOOK 
OF  REFERENCE 


1000  Pages 
Cloth   Bound 


FREE 


TO 


Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


Equity  Resumes  Studio  Activity 

45   to   be    Named   to  Association  Advisory  Board  -  Rayart   to    Produce  at    Metropolitan   Studios- 
Montagne  Continuing  as'  U" Scenario  Head-Fox  Names  New  Partner  for  Sammy  Cohen— Other  News 


i':vN 


EL[CTION  MARCH  12  8HN 
FORERUNNER  OF  CAMPAIGN 


Advisory  board  of  45  luenibcrs  will 
l)c  elected  March  12  by  Actors  Equity, 
inarkiiiR  resumption  of  activity  of  the 
association  at  the  studios.  , 

Kquity  some  months  ago  "washed 
its  hands"  of  the  film  players,  so  far 

IS  dickering  for  Equity  contracts  are 
i.oncerned,  when  players',  disregard- 
ing Equity's  warning,  joined  with  the 

Academy  of  M.  P.  Arts  and  Sciences 
in  negotiations  for  revision  of  work- 
ing conditions  at  the  studio.  The  free 
lancers'  contract,  negotiated  through 
the  Academy  was  criticized  severely 
by  Equity. 


Pennock-Cohen  Team 

Jack  Pennock  has  been 
named  as  co-star  with  Sammy 
Cohen  at  Fox.  He  fills  the 
place  made  vacant  by  death 
of  Ted  McNamara. 


Contract  Expiring  Soon 

Contract  of  Marion  Jackson,  who 
has  been  with  the  Charles  Rogers 
First  National  unit  for  two  years,  ex- 
I)ires  this  month.  Negotiations  are 
on  for  renewal. 


ADOLPHE  MENJOU  SLATED 
TO  SIGN  WITH  FRENCH  FIRM 


Adolphe  Menjou  probably  will  sign 
with  a  French  company  upon  leaving 
Paramount,  it  is  understood.  Report 
hat  he  had  reversed  his  decision  and 
intended  to  remain  with  the  company 
is  denied. 


Beranger  Signed  for  Three 

Andre  Beranger  has  been  signed  by 
Warner  Bros,  for  three  pictures. 


George  E.  Marshall 

Supervisor  of  Comedies 
FOX 


EDUCl  ACTIVE;  WINDING 
UP  CURRENT  SCHEDULE 


Educational  is  operating  at  full 
capacity  and  will  continue  open  until 
this  season's  complete  schedule  has 
been  completed.  The  program  of  £8 
two-reel  comedies  and  26  one-reelers 
is  being  rushed.  At  least  four  com- 
panies have  been  shooting  at  all  times 
on  the  1927-1928  schedule. 

Of  the  eight  series  of  two-reel  com- 
edies, camera  work  has  been  finished 
on  three  series  and  one  other  series 
is  nearing  completion.  It  is  expected 
that  production  will  be  completed  the 
latter  part  of  March.  With  its  com- 
pletion, the  studio  will  be  inactive 
for  no  longer  than  the  customary  an- 
nual vacation,  while  the  schedule  for 
1928-1929  is  prepared.  Actual  shoot- 
ing on  the  new  season's  pictures  will 
start  probably  in  May. 


Prehistoric  Animals  in 

New  Serial  from  "U" 

Universal  will  produce  a  serial  en- 
titled "Terrors  of  the  Uknnown" 
which  will  feature,  in  addition  to  the 
human  players,  an  aggregation  of 
dinosaurs,  ichthyosaurs,  plesiosaurs, 
pterodactyls,  diplodoci  and  other  pre- 
historic monsters.  A  group  of  scen- 
arist are  working  on  the  story,  aided 
by  geological  authorities  from  Cali- 
fornia institutions.  It  is  expected 
that  the  serial  will  enter  the  camera 
stage  late  this  Spring. 


A  Little 

from  *'Lots'' 

;_^»  By   RALPH    WILK 


feshil 


L.  W.  "Sonny"  MacLAREN,  oA 
of  the  new  Paramount  scenaric 
writers,  was  born  in  Minnesota,  as 
was  Willard  Keefe,  who  was  alsc 
born  in  the  Gopher  state.  Willard, 
who  is  now  with  Paramount,  ha:' 
written  "Tears  of  the  Coward,"  whicl 
will  be  a  Broadway  play.  He  is  alsc 
the  author  of  "Celebrity." 
^^        *        * 


Jimmy  Aye,  brother  of  Mar- 
yon  Aye,  the  actress,  is  gain- 
ing prominence  in  pictures. 
He  played  a  "heavy"  in  "The 
Four  Flusher,"  which  Wesley 
Ruggles  directed,  and  is  wotir, 
working  in  "The  Cream  of  th 
Earth,"  being  directed  by  Mel 
ville  Brown. 


Our  Passing  Show:  Jay  A.  "Kitty'' 
Howe   visiting    the   Paramount  stej .  .. 
dioi  John  Walters  and  Roscoe  Kam-\f^ 
playing    squash    at    the    Hollywoo( 
Athletic  club;  Victor  McLaglen,  Pau 
Thom.pson  and  Harry  Bums  remin:  ,^:uw 
iscing   over  "the  good  old  days"  o.(J»'oit:3'! 
fistiana. 


Cast  in  "Notices" 

Gertrude  Astor,  Ole  Ness,  Lee 
Schumway,  William  Norton  Bailey, 
William  Francis  Dugan,  and  lone 
Holmes  have  been  added  to  the  cast 
of  "Notices,"  which  Ralph  Ince  is  to 
direct  for  FBO.  Joseph  E.  ^rown 
and  Gertrude  Olmstead  appear  as 
leads. 


Gibson's  Next  Selected 
Hoot  Gibson's  next  picture  will  be 

"Doublin'  for  Trouble"  by  Arthur 
Statter.  Henry  McRae  will  direct 
with    Eugenie    Gilbert   in   the   lead. 


Pegler  Leaves  Paramount 
Jack  Pegler,  in  charge  of  interna- 
tional exploitation  at  the   Paramount 
studio,   has   resigned  and   is  en   route 
to   New   York. 


Christiansen  Signing  New  Contract 
Benjamin  Christiansen  may  sign  a 
long    term    contract    with    First    Na- 
tional, It  is  reported. 


fl»'oit:3'!' 
■f  i  news; 


Karl  Kingsley  Kitchen,  the 
columnist,  will  leave  for  New 
York  next  month,  making  the 
trip  via  Havana  and  New  Or- 
leans. He  has  been  doing  some 
writing  at  First  National  and 
is  on  a  leave  of  absence  from  < 
the  New  York  Evening  World, 


Colonel  Jason  Joy,  Earle  Kentori 
Monte  Brice,  John  Grey,  Keem 
Thompson  and  Walter  Hiers  weri 
among  the  spectators  at  the  Fried' 
man-Grange  football  game. 


The  Hollywood  Legion  fight  clul 
resembled  the  Lambs  club  t'othe: 
day.  Jack  MacGowan,  the  play 
wright,  and  Clarence  Nordstrom,  : 
musical  comedy  favorite,  who  hat 
come  to  Hollywood  with  Tom  Mei 
ghan,  were  in  the  audience,  and  wen 
habnobbing  with  Felix  Young.  0 
course,  oijr  old  friend,  Sam  Hardy 
was  also  in  evidence. 

*        *        * 

Filmdom  was  well  represented  a, 
the  benefit  show  given  for  the  mothe'i 
of    Wallace    MacCutcheon    and    thu 
wife    of   Earl   Metcalfe.      The   per    t 
formance  was  held  at  the  El  Capitai{  .^. 
theater. 


1  lene  Chadwick  Being  Starred 

.  ue   Chadwick  is  starring  in  an 
il    story    written    by    Langdon 
niick,      theatrical      playwright, 
is  in  production.    Metropolitan 
;  are  producing.     Her  support- 
st   includes:      Charles   Delaney, 
ease,  Frank  Beale,  Carl  Gerard, 
net  Wade,  John  Webb  Dillion, 
thers.      Burton    King   is    super- 
Art   Reeves    is    in    charge    of 
;raphy.     The  play  was  adajited 
Irian  Johnson. 


Marshall  Writes  Story 

rge  E.  Marshall,  supervisor  of 
ies  for  Fox  Films,  has  written  a 
for  a  national  magazine  entitled. 
Must  Have  Money,  They're  in 
ivies."  It  is  based  on  his  own 
cnce. 


'erev  Titling  Hines'   Latest 

1  Perev,  former  Mack  Sennett 
and  who  has  titled  Johnny 
;•  "Homemade"  and  "All 
rd,"  is  titling  Johnny  Hines' 
latown  Charlie."  It  is  now  in 
utting  stage  under  the  supervis- 
f  George  Amy,  film  editor. 


Conrad  Nagel  Cast 

(nrad  Nagel  will  play  the  role  of 

In  Abernathy,"  in  M-G-M's  forth- 

li?     production      of      "Diamond 

lalcufifs,"  which  John  McCarthy  is 

0  Irect.     Eleanor  Boardman,  Doro- 

-   Sebastian,    Lena    Malena   are    in 

St.     The  story  is  an  original  by 

Wilson,    scenarized    by    Brad- 

-ing. 


20  FILMS  TO  BE  NUCLEUS 
OF  1928-29  SCHEDULE 


Rayart  Pictures  has  leased  space 
at  Metropolitan  studios,  for  produc- 
tion of  its  current  season's  output. 
Twejnty  pictures  are  to  form  the 
nucleus  of  the  1928-29  output,  accord- 
ing lo  President  W.  Ray  Johnston, 
who  now  is  on  the  Coast. 

Twenty-four  pictures  of  the  30  on 
the  1927-28  program  have  been  com- 
pleted, and  Johnston  is  supervising 
the  remainder  of  tlie  schedule.  The 
company's  next  picture  is  "The 
Branded  Man,"  an  original  by  Tod 
Browning.  Scott  Pembroke  is  di- 
recting. Duke  Worne's  next  picture 
is  "Midnight,"  an  original  bv  Arthur 
Hoerl. 


Complete  Fox  Comedy 

"Too  Many  Cookies,"  Van  Bibber 
comedy,  has  been  completed  at  Fox 
studios  under  supervision  of  George 
E.  Marshall.  Tyler  Brooke  is 
starred.     O.  O.  Dull  directed. 


Cast   with   Comedy   Team 

Al  Barnes'  midget  troupe  has  been 
signed  by  Leo  McCarey  to  support 
Roach's  M-G-M  comedy  team,  Stan 
Laurel  and  Oliver  Hardy^  in  a  pro- 
duction, which  James  Parrott  is  di- 
recting. 


oi 


Lewin  Changing   Name 

>ert  Lewin,  scenarist,  is  plan- 
to  officially  change  his  name  to 

Lewis.  This,  because  his  name 
tost   without   fail   quoted  as   the 

in   newspapers  throug'hout  the 


Director  Writes  Story 

"The  Man  About  Town,"  which 
Mai  St.  Clair  is  to  direct  with  Lew 
Cody  as  star,  is  an  original  by  St. 
Clair.  Hugh  Herbert  adapted  the 
story  and  George  O'Hara  prepared 
continuity. 


ai 


Ih 


also   titled   "Mother   Machree," 
vhh  is  due  for  a  run  at  a  Broadway 

10'  2. 


Cast  in   Circus   Story 

lly    Marshall    and    Michael    Va- 

have  been  added  to  the  cast  of 

ef  in   the   Dark,"  circus   mystery 

a   which    Albert    Ray    is    direct- 

^■'or    Fox. 


H 


Titled    Four    Specials 

icning  of  "Street  Angel"  starring 

Gaynor    and    Charles    Farrell, 

\v  York  soon  will  give  Katharine 

r    and    H.    H.    Caldwell,    Fox 

tion  editors,  a  record  of  three 

Is  on  Broadway.     "Sunrise"  and 

Sons"    are    the    other    two    to 

Uitorial  and  titling  credit  of  them. 


'aramount  Contracts  Renewed 

)ntracts  of  Herman   Mankiewicz 
Benjamin  Glazer,  title  writer  and 
er-supervisor    respectively,    have 
renewed   by   Paramount. 


Join  as  Story  Agents 
n    Blair    and    Britann     Laymon 
joined    forces    as    story    agents 
ling  authors'  material. 


ew  Cummings  Picture  Chosen 

nng  Cummings  is  to  direct  "Her 
Time  Marriage"  for  Fox. 


FRANK  ZUCKER 

A.  S.  C. 

Cinematographer 

220  W.  42nd  Street 

'Phones : 

Wadsworth     5650,     Wisconsin    0610 

New  York  City 


The  Life  of  Los  Angeles 
Cento's  at  the 
Ambassador's 

famous 
Cocoanut  Grove 


Special  Nights  Tues.  and  Sat. 
College  Night  Every  Friday 


"U"  Signs  New  Contract 
with  Edward  Montagne 

Edvvard  J.  Montagne  and  Universal 
have  reached  an  agreement,  tnider 
terms  of  which  Montagne  continues 
as    scenario    editor    in    chief. 


Newman  and  Schlieff  Get  Para.  Posts 

I'^rank  Newman,  Jr.,  and  Joseph 
Schlieff  have  been  named  Paramount 
unit    l)usiness    manager. 


0;tg(£^^£^ 


Negotiating  for  Jackie 
with  British  Company 

Arthur  Bernstein  is  leaving  for  New 
York  this  week  with  Jackie  Coogan, 
Sr.,  and  will  sail  for  England  on  the 
Majestic,  March  10,  to  complete  ne- 
gotiations with  a  British  company 
for  Jackie   Coogan. 


Assigned   Leading   Role 

Grant  Withers  has  the  leading  male 
role  in  "The  Road  to  Ruin,"  the 
Cliff  Broughton  production  which 
Mrs.  Wallace  Reid  is  making  at  Met- 
ropolitan. 


Brown    Completes    Latest 

Mel  Brown  is  finishing  the  cutting 
and  titling  of  "Cream  of  the  Earth." 
It  is  froni  his  own  original  story. 
Marian  Nixon  and  Buddy  Rogers  are 
in    leading  roles. 


Reginald    Denny's    Next 

Reginald  Denny's  next  Universal 
vehicle  \\ill  be  "The  Heir  to  Broad- 
way," an  original  by  Earl  Snell  and 
Joseph  Poland  directed  by  Fred  New- 
meyer.  The  scenario  is  being  pre- 
pared by   Snell  and   Faith  Thomas. 


Martha    Mattox    Signed 

Martha  Mattox  has  been  cast  in  a 
role  in  the  new  W.  C.  Fields-Chester 
Conklin  comedy  which  Charles  Reis- 
ner  is  directing. 


Brabin  Gets  "Whip"  Assignment 

Charles  Brabin  lias  replaced  John 
Francis  Dillon  as  director  of  "The 
Whip." 


Boylan    Titling    Special 

Malcolm  Stuart  Boylan,  having 
completed  editing  and  titling  "Dressed 
to  Kill,"  featuring  Edmuncl  Lowe  and 
Mary  Astor,  has  begun  work  on  "The 
Red  Dancer  of  Moscow,"  Raoul 
Walsh's  production  witli  Charles 
Karreli  and  Dolores  del  Rio.  Boylan 
will  leave  for  the  East  upon  the  com- 
pletion of  the  picture. 


Preparing    Lake's    Next 

Joseph  Franklin  Poland,  whose  fea- 
ture comedy  department  at  Univer- 
sal continues  to  function  in  spite  of 
the  cessation  of  production,  is  super- 
vising the  preparation  of  "Navy  Blue," 
Earl  Snell  original  vehicle  for  Arthur 
Lake.     Nat  Ross  will  direct. 


Henry    Sharp    Assigned 

Henry  Sharp,  who  photographed 
"London  After  Midnight,"  has  been 
assi.^ned  to  photograph  "Diamond 
Handcuffs,"  which  John  McCarthy  is 
directing    for    M-G-M. 


Mark  Sandrich 


Director 


"Love  Is  Blonde" 

"A  Midsummer  Knight's  Steam" 

"A  Lady  Lion" 

"A  Cow's  Husband" 

(Fox-Imperials) 

"High  Strung" 

(F/ducational- Jerry    Drew) 

^         "Some  Scout" 
"Hello,  Sailor" 
"Sword  Points" 

(Educational-Lupino  Lane) 


I 


DAILY 


Sunday,  March  4,  192 


.Hiicli' 


■ 


SHOWMANSHIP    ANALYSES    OF 

PRESENTATIONS    AT    LEADING 

THEATERS 


Presentations 


A    PRACTICAL    GUIDE   TO   ALL 

EXHIBITORS  IN  BUILDING  UP 

PROGRAMS 


I 


,By   JACK    HARROWER 


LIGHT  OPERA  IS  BIG 
STAGE  SMASH  AT  ROXY 

One  of  the  most  elaborate  oflferiiigs 
iver  presented  in  the  Roxy  is  "The 
(iav  Musketeer,"  heing  a  hght  opera- 
tic' version  of  Alexandre  Dumas 
novel,  "The  Three  Musketeers."  It 
was  in  four  scenes  representmg  the 
town  square,  the  garden,  corridor  and 
l.allroom  of  tiic  palace.  Opens  rather 
vlow  with  a  scene  featuring  the  three 
musketeers  and  D'Artagnan.  The 
garden  scene  is  a  knockout,  with  a 
gorgeous  fountain  and  costuming 
which  is  fairly  dazzling.  The  finale 
in  the  ballroom  scene  of  the  palace 
of  the  king  is  magnificent,  the  effect 
of  the  ensemble  of  knights,  muske- 
lecrs,  squires,  pages  and  peasants  in 
ihcir  colorful  costumes  making  a 
great  smash.    Roxy  fairly  outdid  him- 

>clf. 

The  earlier  part  of  the  bill  featured 
the  concert  violinist  Fradkin,  the 
Kentucky  Jubilee  Choir  and  Gladys 
Rice,  the  latter  singing  from  the  side 
balcony.  The  Roxyettes  then  came 
on  as  "the  "Fascinating  Vamps,"  and 
thev  were  all  of  that.  Their  costumes 
were  smart,  and  they  went  through 
some  snappy  drill  routine  that  earned 
big  applause.  The  newsreel  and 
Movietone  ran  long,  and  the  latter 
was  one  of  the  hits  of  a  program 
that  was  overflowing  with  big  time 
entertainment.  The  overture  was  an- 
other outstanding  number,  featuring 
the  solo  work-  of  a  cellist  in  "Poet 
and  Peasant."  Roxy  just  scattered 
entertainment  with  a  lavish  hand. 


Night  Club  Set  for 

Brooklyn  Strand  Stage 

The  overture  was  Gomez'  "II 
Ciuarany."  Lights  a  flesh  colored 
Mestrum  flood  from  the  dome  on  the 
musicians;  foots  and  borders  of  large 
stage  in  blue;  steel  blue  Mestrum 
floods  from  the  dome  on  the  purple 
spangled  draw-curtains  which  were 
closed  over  the  production  stage;  4 
steel  blue  arch  spots  on  the  pleats 
111  the  draw  curtains. 

Although  the  stage  presentation  re- 
tained its  previous  title,  "Mark 
Strand  Gaieties,"  numerous  changes 
were  made  in  the  cast  of  principals. 
The  curtains  opened  disclosing  the 
interior  of  a  club,  with  the  20  piece 
-tr.t;c  band  seated.  Jerry  Sears 
ui.ldcd  the  baton  and  the  band 
struck  into  "Sunrise."  Next  came 
Ruth  Watson,  soprano,  who  sang 
"Among  My  S<^uvcnirs."  This  was 
[ollowed  by  KamcrofT,  a  Russian  who 
plays  an  accordion  in  unique  fashion 
and  blends  it  with  hot  Russian  danc- 
ing. The  next  number  was  "The 
S.n^  is  Ended,"  the  Berlin  ballad. 
Mint;  by  Arthur  Ball,  tenor.  As  a 
finish  the  Patterson  Twins  did  a 
sister  act. 


I 

THE  PARAMOUNT  STAGE 


The  stage  attraction  was  a  John 
Murray  Anderson  otTering  called 
"Roman  Nights,"  and  it  was  mainly 
occupied  in  kidding  ancient  Rome  and 
Its  glories.  It  opened  with  a  pro- 
cessional, using  six  good  looking 
girls,  and  featuring  a  solo  dance  by 
Elsa  Greenwell.  A  good  number 
was  the  Roman  Imperial  Ballet  which 
was  handsomely  costumed.  A  com- 
edy team  dressed  as  Roman  gladia- 
tors did  a  burlesque  fight  in  the  arena 
which  was  good  for  considerable 
hilarity.  The  stage  band,  dressed  in 
bright  robes  and  wearing  head  bands, 
contributed  two  entertaining  numbers. 
The  finale  was  the  chariot  race,  a 
brief  flash  showing  two  teams  of 
white  ponies  racing  on  a  treadmill 
as  the  drivers  of  the  chariots  urged 
them  ahead  a  la  the  Ben  Hur  chariot 
race.  The  burning  of  Rome  could 
be  seen  in  the  background.  With  the 
entire  company  on,  it  made  a  rousing 
finish. 

The  overture  was  a  popular  ar- 
rangement called  "Broadway  Hits," 
which  was  well  received.  Jesse  Craw- 
ford with  his  wife  at  the  stage  console 
gave  their  usual  performance.  Fitz- 
patrick's  "Melodies  of  Spring"  made 
an  interesting  screen  ofiEering.  The 
feature  was  Bebe  Daniels  in  "Feel 
My   Pulse." 


Fanchon  and  Marco  Start 
Contest  for  New  Talent 

West  Coast  Theaters  are  featuring 
a  contest  in  which  one  girl  in  each 
city  in  which  Fanchon  &  Marco  Ideas 
play  will  be  given  a  chance  to  join  the 
circuit  and  appear  in  a  stage  presen- 
tation. Contests  will  be  held  in  18 
cities  and  with  the  aid  of  newspapers, 
will  stage  elimination  contests.     The 

rls  who  qualify  will  be  given  a 
contract  calling  for  a  minimum  of 
12  week.s'  booking  with  an  option 
for  additional  time. 


Change  in  Publix  Booking 

I'uiiiix  has  decided  not  to  book  the 
smaller  houses  in  the  chain  which  re- 
quire stage  acts.  Bookings  for  the 
small  theaters  are  ^^ow  being  handled 
by  independent  agencies  and  cir- 
cuits. The  Publix  organization  will 
confine  itself  to  its  presentation  pro- 
ductions. Earl  Sanders  is  in  charge 
of  the  .Artists  Booking  Agency,  which 
books  the  acts  for  Publix  houses. 


Loew  Books  Private  Slack 
Private  Clayton  Slack,  the  World 
War  hero,  has  been  signed  for  30 
weeks  over  the  eastern  Loew  circuit. 
He  has  made  several  trial  appearances 
as  a  special  attraction  in  connection 
with  an  official  war  film. 


Atmospheric  Prologue 

for  Strand  Program 

The  stage  entertainment  at  the 
Strand  was  confined  to  a  very  brief 
prologue  to  introduce  the  feature, 
"Chicago."  It  showed  a  set  repre- 
senting the  Chicago  slums,  with 
Margaret  Schilling  and  Arthur  Boylan 
as  the  gangster  and  his  gal.  She 
sang  a  number,  and  as  she  walked 
off,  a  real  tough  gal  comes  on  and 
goes  into  a  dance  with  the  man.  A 
cop  strolls  past,  gives  them  a  dirty 
look,  which  they  return,  and  they 
continue  their  dance  as  the  titles  of 
feature  fade  in.  In  view  of  the  drama- 
tic theme  of  the  feature,  it  seems  that 
a  more  appropriate  prologue  could 
have  been  arranged  than  this  one. 


Publix  Route  Realigned; 
New  Theaters  in  Link 

The  addition  of  new  houses  with 
several  of  the  Loew  circuit  has  re- 
sulted in  a  new  route  for  the  Publix 
unit  shows,  which  went  into  effect 
this  week.  The  route  starts  with 
New  Haven,  and  from  there  to  Bos- 
ton, New  York,  Washington,  Balti- 
more, Pittsburgh,  Montreal,  Syracuse, 
Buffalo,  Detroit,  Cleveland,  Colum- 
bus, Indianapolis,  Chicago,  Minne- 
apolis, and  then  the  West  Coast.  The 
latter  covers  Portland,  Seattle,  San 
Francisco  and  Los  Angeles.  Then 
the  jump  is  made  to  Denver,  and  then 
the  Middle  West  and  Southern  time, 
fii'ishing  at  Atlanta. 


Markus  Hits   100  Mark 

Fally  Markus'  office  is  now  booking 
over  100  theaters  weekly,  which  is 
is  top  record.  Markus  has  been 
gradually  eliminating  the  weaker 
houses,  and  is  now  concentrating  on 
the  better  class  theaters,  many  of 
which  only  use  acts  for  one  or  two 
days. 


Keith-Albee  Booking  Changes 
Reorganization  of  the  Keith-Albee- 
Orphcum  booking  department  places 
Pat  Woods  as  assistant  to  J.  J.  Mur- 
(lock.  Dan  Simmons  has  been  given 
additional  theaters  to  book  in  the 
east. 


Nazimova  in  Sketch 

Nazimova  has  been  booked  to  ap- 
pear in  a  sketch  called  "India"  based 
on  the  current  novel  "Mother  India". 
She  will  play  western  time,  opening 
A|)ril    15   at    the    Palace,    Chicago. 


xy     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builders 

BARREL  O'  FUN  and 
PACKAGE  PARTY 

Phoneme  at  SPRinK  4613 


ALBERTINA  RASCH  GIRlSi 
HIGHLIGHT  AT  GAPITI 


Boris  Petroff  originated  the  staj 
production,  "Tick  Tock,"  setting  fl' 
which  was  above  the  average, 
was  very  ornamental,  and  in  whij 
with  stairs  on  each  side  and  a  clo) 
also  on  each  side,  with  the  penduluil 
swinging.  The  Albertina  Rasch  G\\ 
were  the  hit  of  the  show,  doing  U 
snappy  routines  in  flashy  costumJ 
The  first  was  a  combination  of  bli 
and  silver,  and  in  the  last  numb 
they  came  on  in  yellow  gowns  wii 
immense  lawn  hats.  At  the  finale 
immense  pendulum  swung  down, 
which  two  of  the  girls  were  seat( 
A  platform  drop  lifted,  reveali' 
panels  in  which  girls  were  pose 
With  the  Rasch  Girls  posed  on  t 
stairs  below,  this  was  a  great  fla^ 
and  one  of  the  best  the  Capitol  h 
shown.  I 

The  stage  numbers  introduced  t^ 
male  vocalists,  a  couple  of  eccentj 
dancers  and  a  soprano.  A  team  d 
a  cuckoo  act  that  drew  a  lot  of  laug) 
and  these  boys  were  also  there  wh' 
it    came    to    eccentric    stepping.      i 

Walt  Roesner  must  have  run  shi 
of   ideas    for   his    band,    for   they 
liberately  copped  Warings'  band  P 
tine    on    the    "Ice    Cream"    numl 
Like   all   imitations,   it   fell    flat  co: 
pared  with  the  genuine  article.     Me^ 
doza's  orchestra  presented  a  fine  ov* 
ture     styled     "Morning,     Noon    ai 
Night."     A   long  show,   but  good 
tbe  way. 


;_1  SiffW 

.;jij  Frail 
Dipt,  ci 
jjeial  cc 
.a  large  t; 
sj  tie  till 
itoteri  s 
saeased 


_'.  or  eclii 


Ji  i»ui  ■ 


it-Gen 

ii-Dtiit« 
■■rat  Gen 
.•sapitil, ' 
:iiewwtf 


I 


Bard  As  M.  C. 

Ben  Bard,  who  has  played  charac^'^ 
parts  in  Fox  pictures,  has  been  sigrt. 
as    a   master   of   ceremonies   for  F:! 
theaters. 


•'««iiers  I 
al, 


Standard  -^^wiatet 

VAUDEVILLE    f " 

for  Motion  Piclare  Preienlallon  "    '  I'' 

The  FALLY  MARKUi 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1&79  BROADWAY,     NEW  YORK     CttVI 


AMALGAMATED 
VAUDEVILLE  AGENCWM 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville 


1600  Broadway,    New  York  Citji 

Phone  Petin.  3580  ■-    '"'"' 


■Milll 


ttBBS 


THE 


;uriy,  March  4,  1928 


■:xii^ 


DAILV 


Foreign  Markets 


By   JAMES    P.    CUNNINGHAM 


ICITIES  IN  FRANCE, 


,,tcni  Bureau   of   THE  FILM   DAILY 

shingtoii — In  surveying  the  the- 

uld  in  France  and  Germany,  the 

Dept.   of    Commerce    discovers 

u:eneral    construction    trend    is 

jvirds    large    type    theaters. 

ijiring  the  three-year  period,  1925- 

theaters    seating    from    750    to 

increased   from    107    to    127   in 

lay.      During  the   same   period, 

:s   seating   more    than    1,000   in- 

ed  from  64  to  150.     Of  these  in- 

les,  Berlin  boasts  of  but  8. 

France,    68    houses    were    con- 
ted  or  enlarged  in    1927,   adding 
al  capacity  of  50,530.     The  types 
as  follows:   seating  from   2,500 
,000,    two;    2,000    to    2,500,    five; 
"     to   2,000,    one;    1,000   to    1,500, 
750   to    1,000,    ten;    500    to    750, 
e\)iteen;   under  500,   twenty-seven. 


Bitish-German  Unit 
Starts  Operations  Soon 

rlin — Deutsche  Film,  A.G.,  with 
er  cent  German  and  50  per  cent 
ish  capital,  will  begin  production 
in  a  few  weeks.  British  interests 
ided  by  Major  Rassam's  British 
jlled  Film  Co.,  while  Maxim 
instein  and  Paul  Ebner  head 
■rnian  syndicate. 


lov't  Sells  Poster  Concession 

)me  —   Effective   immediately,   a 
3a     company    will     operate     and 
ail    stands    for   posters,    hav- 
the  city  of   Rome  4,000,000 
for  annual   rental  of   the   boards, 
:h  heretofore  had  been  in  control 
ity  authorities.     Space  rates  were 
;ased   by   the   new   operators   and 
ter  owners  now  pay  60  per  cent 
^dltional. 


iiiage 
D|  paid 
ir 

vl 

)f 
11' 
h 


Vienna  Co.  Expands 

lenna — Vienna  Film  Co.  has  be- 
e  associated  with  Berlin  Film 
i.  and  the  merged  interests  soon 
launch  a  production  program. 


ilCHMOUNT  PICTURES,  Inc. 

23  7th  Avenue  New  York  City 

D.  J.  MOUNTAN,  Pr«t. 

exclusive  foreign  represen- 
itives  for  Rayart  Pictures 
'orporation  and  other  lead- 
ng  independent  producers 
md  distributors. 

:«ble  Address:   RICHPICSOC.  P«ri» 
Cablt    Adreii:    DEEJAY.    London 
Cable   Addresi:    RICHPIC,    N.    T. 

f^xporting   only    the    best    in 
Motion  Pictures 


Foreign  Influence 

Sydney — Some  members  of 
the  Australian  trade  are  said 
to  be  worried  about  importa- 
tion of  foreign  directors,  stars 
and  technicians,  afraid  that 
domestic  productions  will  be- 
come foreign  in  viewpoint  as  a 
result. 


New  Zealand  Quota  Bill 
Is  Put  on  the  Shelf 

Wellington — A  measure  to  enforce 
a  quota  situation  in  New  Zealand 
has  been  shelved.  It  is  believed  the 
bill  again  will  be  introduced  at  the 
next  session,  in  June,  by  which  time 
a  committee  of  legislators  will  have  a 
full  report  on  conditions  in  the  in- 
dustry. 


Sascha  Resumes  Activities 

Vienna — Sascha  Filmindustrie  A.G. 
has  resumed  production  activities 
under  new  management. 


Two  Schubert  Films 
Vienna — Celebrating     the     centen- 
nary  of   Schubert,   Allianz    Films   Co. 
will  release  two  features  dealing  with 
the  life  of  the  musician. 


Osborne's  Policy 
Sydney — Prof.  W.  A.  Osborne,  re- 
cently appointed  censor  chief,  contem- 
plates no  drastic  changes  in  the 
board's  policy.  Appointment  of 
Osborne  is  only  temporary,  while  the 
government  decides  upon  a  new 
nietliod  of  censorship. 


Competition  Seen  for  Sydney 

Sydney — Keen  competition  in  the 
first  run  field  is  forecast  when  the 
Capitol  and   Regent  open. 


Nettleford's  First  Five 

London — Archibald  Nettleford  will 
produce  five  features  for  Butcher's 
Film  Service,  Ltd.  Titles  are:  "The 
Silent  House",  "Wait  and  See", 
"Troublesome  Wives",  "Virginia's 
Husband"  and  "Hell  Cat." 


Blattner  Will  Make  Six 
London — Blattner  Prod,  will  pro- 
duce three  each  for  Gaumont  and 
British  International  in  1928-29.  L. 
Blattner  plans  a  $2,000,000  stock 
issue. 


Boyd  Signs  with  Pearson 

London — Welsh-Pearson  Prod,  has 
signed  Dorothy  Boyd  for  three  years. 


Meller  in  French  Film 
Paris — "La  Venenosa"  is  the  title 
of  a  new  story  to  be  produced  with 
Raquel  Meller  starred.  Al  Carcero,  a 
Spaniard,  is  the  author.  The  film 
will  be  made  in  France  and  Spain. 


GOVERNMENT  AID  ASKED 
fOR  INDIAN  INDUSTRY 


Madras — Government  aid  for  the 
nation's  film  industry  was  asked  by 
G.  K.  Ran,  speaking  before  the  Indian 
Cinematograph  Committee,  which  re- 
cently concluded  investigation  into 
the  operations  of  the  trade. 

Dewan  Bahadur  Ramchandra  Rao 
argued  that  provincial  and  central 
governments  should  encourage  the 
film  industry  by  every  means  within 
their  power,  and  A.  A.  Hibes,  of 
the  European  Ass'n.,  pointed  out  that 
the  showing  of  Indian  films  over  and 
over  again  would  eventually  prove 
fatal  to  the  domestic  trade.  The  com- 
mittee will  make  its  report  to  the 
government  in  spring. 

Abandon  Reading  House  Plans 

Reading,  Pa. — With  the  sale  of  the 
property  at  Tenth  and  Penn  streets, 
the  Nypen  Theater  Co.  has  abandon- 
ed its  plan  to  erect  a  theater. 

Showman  in  Mayoralty   Race 

Seattle — Local  154,  motion  picture 
operators,  has  indorsed  Frank  Ed- 
wards' candidacy  for  mayor.  Ed- 
wards formerly  was  owner  of  the 
Winter   Garden. 


Elks  Plan   Green  Bay   House 

Green  Bay,  Wis.— The  Green  Bay 
Elks  Club  has  under  consideration  a 
plan  for  the  erection  of  a  six  story 
building  which  would  house  a  the- 
ater. 


19 


Sunday  Shows  Okayed 

After  Lid  is  Clamped 

Millburn,  N.  J. — This  village  has 
had  enough  of  "blue"  Sunday  and 
has  voted  to  permit  the  theaters  to 
remain  open,  if  closing  them  on  Sun- 
day means  cessation  of  every  other 
activity  save  that  of  necessity  or 
charity.  Only  one  dissenting  vote  out 
of  about  200  was  cast.  Attempt  to 
close  the  theaters  resulted  in  a  retali- 
atory move  with  the  lid  clamped 
tightly  last  Sunday. 


Milwaukee    Exchange   Moving 

Milwaukee — M-G-M  and  Fox  have 
signed  ten  year  leases  for  space  in 
the  new  Film  Exchange  Bldg.,  on 
Eighth  and  State  Sts.,  which  will  be 
ready  for  occupancy  about  April  1. 
Several  other  concerns  are  negotiat- 
ing for  space   in  the  building. 


Heggie    Returns   East 

O.  P.  Heggie,  who  recently  made 
a  dash  from  New  York  to  Hollywood 
to  play  one  of  the  leading  roles  in 
Norma  Shearer's  "The  Actress,"  has 
signed  a  contract  calling  him  back 
to  New  York.  He  will  play  the  role 
of  "Hardcastle"  in  George  Tyler's 
revival  of  "She  Stoops  to  Conquer," 
which  will  open  in  New  York 
Tuesday. 


S.R.O.  at  New  Pittsburgh  House 

Pittsburgh — Overflow  crowds  are 
the  order  of  the  day  at  the  Stanley, 
which  opened  Monday.  The  house 
is  part  of  a  $10,000,000  structure. 


P-H  j^ 


A    GUIDING    SIGN 

To  TKose  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California,  make 
this  famous  hostelry  your   objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time— a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


^0 


t 


DAILV 


Sunday,  March  4,  1! 


And  That's  That 

By  PHIL  M.  DALY 


AX  imposing  array  of  story  material 
has  bci-n  assembled  for  its  first 
vear's  product  hv  the  recently- 
formed  Kxhihitors  Mutual  Producing 
forp.  There  are  some  capable  and 
well  known  authors  on  the  list. 
Harrv  darsson  is  handling  produc- 
tion and  Jules  Bernstein  in  charge  of 
sales. 


Flo  Zieyfeld  intends  to  turn  the 
tables  and  launcfr  a  counter-attack 
seeking  beauties  in  Hollywood  for 
his  shoivs.  He  has  commissioned 
Henry  Olive  to  visit  the  studios  for 
the  purpose. 

Miami  and  Havana  may  be  expect- 
ed to  be  breaking  in  the  news  these 
days  for  Nat  G.  Rothstein,  e.xploiteer 
extraordinary,  has  left  with  the 
missus  for  the  southern  cities  on  a 
vacation. 


Pictures  Taken  at  Rate  of 
20,000  Per  Second  Shown 

E.xliibition  of  pictures  taken  at  the 
rate  of  20,000  a  second  were  shown 
at  Columbia  University  by  Pro- 
fessor .\lexander  Klenun  of  New 
York  University  before  a  meeting  of 
the  Optical  Society  of  America.  The 
films  showed  an  airplane  propeller  re- 
volving at  high  speed  and  the  flight 
of  a  bullet,  as  well  as  air  currents  in 
motion.  At  the  high  speed  at  which 
the  pictures  were  taken,  these  ob- 
jects appeared  in  slow  motion.  The 
camera  used  in  filming  the  pictures 
had  no  shutter,  but  employed  a  spark, 
vibrating    with    high    frequency. 


Wautoma,  Wis.,  Firm  Formed 
W'automa,  Wis. — Formation  of  a 
$25,000  stock  company  for  the  erec- 
tion of  a  theater  at  Wautoma  is  now 
in  progress  and  it  is  reported  that 
$10,000  of  the  required  amount  al- 
ready, has  been  subscribed.  Sus- 
criptions  for  the  stock  are  being 
solicited  by  J.  H.  Muns,  who  was 
formerly  connected  with  the  theater 
business  in  Los  Angeles.  Three  pos- 
sible sites  have  been  optioned. 


Traps  Alleged  Camera  Thief 
.\lertness  of  Eddie  Ruby  of  Ruby 
Camera  Exchange,  New  York,  led  to 
arrest  of  Joseph  Russo  of  170  W. 
48th  St.,  on  a  charge  of  stealing  a 
De\'ry  camera  valued  at  $800  from 
the  stateroom  of  Alfred  Gandolfi, 
Pathe  News  cameraman  on  the  liner 
Paris.  Ruby  made  several  check-ups, 
and  then  notified  the  police  with  Rus- 
so held  in  $1,000  bail. 


Wisconsin  Changes 

Milwaukee,  Wis. — Recent  changes 
in  ownership  of  Wisconsin  include 
the  Opera  House  at  Eagle  where 
Kalke  &  Reed  have  sold  to  M.  Guth- 
rie. At  J^Iarathon  City  the  Village 
Hall  now  is  operated  by  W.  H. 
Boight.  It  was  formerly  operated 
by  Ed.  Xewhouse.  The  Richland 
at  Richland  Center  has  been  opened 
by   George   Gassen. 


Leases  Electric,  Van  Buren 
\'an  Buren,  Ark. — The  Electric  has 
been  leased  by  the  Henderson  The- 
ater Co.  to  Mrs.  Hargus  of  Ozark, 
who  operates  the  New  in  that  com- 
munity. 


New  House  for  Las  Vegas 
I^s    \'egas,    Nev. — -Ryberg-Soren- 
sen   of    Salt    Lake    City    will   build   a 
$100,000  house  here. 


Schines  Close  Palace 
Watertown.  N.  Y. — The  Palace, 
formerly  the  Wonderland,  has  closed. 
It  has  been  operated  by  Schine  Enter- 
prises, who  run  the  Avon  and  Olym- 
pic here. 


F.   N.   Plans  New  Seattle  Exchange 

Seattle — Construction  starts  soon 
on  an  exchange  building  for  First 
National  at  Second  and  Wall  Sts., 
in  a  deal  closed  by  Charles  M.  Steele! 
supervisor  of  exchanges. 


Open  Boston  Office 
Boston — Balin  M.  p.,  Inc.,  has 
opened  offices  here  to  distribute 
"Fools  pf  Passion"  in  Maine,  Massa- 
rhusetts.  New  Hampshire,  Rhode 
island    and    Vermont. 


Perdue  Succedes  Moore 
.\nson.  Tex.  —   Barnes    Perdue   of 
Eastland  has  succeeded  R.  L.  Moore 
as  manager  of  the  Palace.     Moore  is 
going  with  Wesco. 


Laemmle's  Next  Set 

Ernst  Laemmle's  next  picture  will 
be  "Why  Announce  Your  Mar- 
riage?" an  original  by  Louis  Allen 
Brown. 


Buffalo  Club  Meeting 
Buffalo  —  G.  Emerson  Dickman 
(Fox),  heads  the  M.  P.  Ass'n  of 
Buffalo,  recently  formed  organiza- 
tion of  office  managers,  salesmen  and 
bookers  which  tomorrow  is  to  elect 
12  directors  at  a  luncheon  here. 
Other  officers  are:  Otto  Siegel 
(Univ.),  vice  president;  F.  Ray  Pow- 
ers   (F.    N.),    secretary-treasurer. 


Schramms  Get  Portsmouth  House 

Cleveland— Fred  Schramm  and  his 
brother  Victor  Schramm  of  Cincin- 
nati, have  leased  the  Garden,  down- 
town Portsmouth  house,  for  ten 
years  The  house  a  500-seater 
has  been  remodeled  and  under  the 
new  ownership  will  play  week  stands 
llie  opening  picture  was  "Wild 
Geese.  R.  S.  Wood  is  appointed 
house  manager. 


Hartley-Davies  Heads  Cameramen 

London— Annual  meeting  of  Brit- 
ish Cameramen's  Ass'n  was  held  at 
the  Players'  Club.  C.  Hartley-Dav- 
ies is  chairman. 


Opening  Set  for  March 
Williamsport.  Pa.  —  Next  month 
will  mark  opening  of  the  Park  on 
the  site  of  the  Hippodrome  which 
was  destroyed  by  fire.  Valentine  C 
Luppert   IS  the   owner. 


May  Reopen  Derby  House 

nn\v  ;      ^^  •■e°Pe"'n&  of   the    Hull, 

"ntlres?  Oth^  '^-^  ^''^'''  S.  Friend 
ed  to  11  -^^^  interests  are  report- 
ed to  be  anxious  to  buy  the  property. 


Monday 

Keitli-Albee-Orpheum  buys  "substantial  in- 
terest" in  F   B  lO. 

Deal  for  purchase  of  Stanley  control  fails  to 
lialt  Fo.x  building  program  in  Stanley  ter- 
ritory ;  Al  Boyd  reported  joining  Publix 
after  leaving  Stanley. 

Elimination  of  many  points  of  controversy 
between  exhibitor  and  distributor  predicted 
under   new   standard   contract. 

Hearings    on    Brookhart    bill    start. 

Additional  suits  expected  in  Texas  following 
$377,500  verdict  against  Paramount  in 
Dallas    conspiracy    action. 

Principal  Theaters  gets  30  Kentucky  and 
Tennessee  houses  raising  chain  total  to 
around    100. 

Tuesday 

General  inquiry  of  industry  by  Congress 
sought  by  Sen.  Brookhart;  legislation  is 
only  relief  for  present  alleged  evils,  he  says ; 
exhibitors    attack    industi-y    trade    practices. 

Stanley  reported  looking  with  favor  on  mer- 
ger w'ith  Fox ;  latter  expected  to  build 
houses  throughout   South. 

All  distributors  to  adopt  new  contract  May 
1  ;   te.xt   of  new   agreement  published. 

Wednesday 

C.  C.  Pettijohn,  Hays  counsel,  takes  stand 
today  to  open  attack  on  Brookhart  bill ; 
I"!  states  organize  legislative  committee  at 
Washington;  exhibitors  conclude  argu- 
ments"  favoring    Brookhart   bill. 

Arbitration  deadlock  at  Minneapolis  con- 
tinues ;  exhibitors  will  seek  court  order  if 
attempt  made  to  arbitrate  cases  before 
Warner  issue,  which  caused  walkout,  is 
settled. 

Thursday 

No  monopoly  in  the  industry,  C.  C.  Petti- 
john declares  at  Brookhart  hearing  in 
keynote  speech  of  attack  on  bill;  Brook- 
hart criticize?  Pettijohn  for  reversal  of 
stand  by  Iowa  exhiljitor  unit,  -which  op- 
poses bill ;  senator  favors  revision  of  ar- 
bitration to  permit  each  side  to  name  one 
arbitrator  and  both  to  agree  on  third ; 
Pettijohn  personally  concurs  but  says  others 
won't ;  Pettijohn  says  Hays  hasn't  read 
bill  in  contradicting  claim  Hays'  power 
can    defeat   any    attempts    at   legislation. 

M-G-M  and  Paramount  to  release  more  Ufa 
pictures    in    United    States. 

Added  fine  of  ten  per  cent  per  month  for 
distributors  who  default  on  decisions  only 
change  in  arbitration  rules  ;   text  published. 

Friday 

Percentage  booking  is  cure  for  any  ills  of 
block  booking.  S.  R.  Kent  tells  cominittee 
at  Brookhart  hearing;  calls  "insane"  com- 
petition industry  bane  and  says  costs  must 
be  cut ;  C.  C.  Pettijohn  pictures  orgy  of 
government  control  if  law  is  successful ; 
R.  H.  Cochrane  of  Universal  says  law  fos- 
ters monopoly  and  will  put  independents 
out    of    business. 

Spanish  industry  seeks  to  eliminate  U.  S. 
pictures. 

First  Division  Distributors  reorganized,  with 
new    capital   brought    in. 

Saturday 

Defeat  of  Brookhart  bill,  forecast  as  com- 
mittee indicates  belief  Clayton  and  Sher- 
man act?  are  sufficient  to  cure  any  illegal 
practices  in  the  industry ;  Brookhart  says 
any  firm  engaged  in  production,  distribu- 
tion and  exhibition  is  a  monopoly  or 
potential  one.  Production  figures  show 
monopoly,  Leo  Brecher  contends;  com- 
mittee promises   early   consideration   of   bill. 


New   Theater  for  Mexico 

Mexico  City — Theater  now  in  cc: 
struction  in  the  central  section  of  S 
tillo  will  seat  1,200  and  open  in  M; 


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ATLANTA.  GA.— 

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BOSTON,  MASS.— 

60  Church  Street 

BUFFALO,  N.  Y.— 

509  Pearl  Street 
CHARLOTTE,  N.  C- 

219  West  4th  Street 
CHICAGO,  ILL.- 

831  So.  Wabash  Ave. 
CINCINNATI,  OHIO- 

526  Broadway 
CLEVELAND.  OHIO- 

East  21st  Street   and 

Payne  Avenue 
DALLAS,  TEXAS - 

300^4  So.  Harwood  St. 
PENVER,  COLO.— 

805  21st  Street 
DES  MOINES,  lOWA- 

1111  High  Street 
DETROIT.  MICH.— 

2310  Cass  Avenue 
INDIANAPOLIS.  IND.- 

438  N.  Illinois  Street 
KANSAS  CITY.  MO.- 

1706  Wyandone  St. 
LOS  ANGELES.  CAL- 

1964  So.  Vermont  Ave. 
MEMPHIS.  TENN.— 

494  So.  Second  Street 
MILWAUKEE,  WIS.— 

102  Ninth  Street 
MINNEAPOLIS,  MINN.— 

74  Glenwood  Avenue 
NEW  HAVEN.  CONN.— 

134  Meadow  Street 
NEW  ORLEANS.  LA.- 

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NEW  YORK  CITY— 

729  7th  Avenue 
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I 


Carl  Laemtnle  Denies  Report  of  Universal  Sale 


K^FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


70L  XLIII   No.  54 


Monday,  March  5,  1928 


Price  5  Cents 


1 


^'rom  Within 

\HE  Brookhart  hearings  have 
ended.  The  odds  are  heavily 
against  the  bill.  So  heavily, 
ct,  that  it  is  highly  improbable 
the  measure  will  be  reported 
)f  committee.  Editorial  broad- 
ing  from  this  rostrum  has  been 
[and  insistent  against  any  form 
[)vernmental  control.  We  have 
ys  felt  that  Federal  super- 
n  was  dangerous  because  it 
of  necessity  subject  this  in- 
ry  to  the  caprices  of  political 
ay  and  unnecessary  because 
Dusiness  is  sufficiently  grown 
0  adjust  its  own  trade  abuses 
out  interference  from  the  out- 


iioperation — A  Need 

e  new  contract  is  a  demonstra- 

It   gives    exhibitors     a     better 

ii,<  on   any  disputed   points.     Not 

iv«l/thing    they    desire.     Each    step 

ird,    however,    is    an    undeniable 

of    progress.      The    agreement 

lly    meets    the    block    booking 

m.     A  perfect  instrument?    Not 

long  sight.     Nobody  makes  any 

— -^  claims. 

'lie  exhibitor  often  fails  to  under- 

'  that  this  business  must  be  co- 

nve  if  it  is  to  thrive.     He  won't 

it — perhaps  because  he  fails  to 

it — but    the    producers'    prob- 

do  concern  him  and,  therefore, 

i  be  dismissed  with  a  wave  of 

land.      Similarly,     the    producer 

d    have    an    appreciation    of    the 

r   owners'    troubles.      Together 

ni   must  iron   them   out. 

')  say  that  it  cannot  be  done,  is 

riculous.    It  can  because  it  has  to. 

It',  the  ultimate  in  childishness  for 

th!  industry,  or  any  other,  to  oper- 

it«  under  a  house-divided  theory. 


^sues  That  Are  Vital 


th 


le  unfriendly  elements  sitting  on 

outer   fringe    and    picking    away 

lotion    pictures    offer    sufficient 

;   adverse   legislation  is   always 

irtache — for   the   exhibitor   more 

than  the  producer,  maintaining 

oodwill    of    the    public    without 

the  entire  organization  of  mo- 

ictures  cannot  exist  is  an  ever- 

it  problem. 

se  are  vital   outside   issues   lost 

of    in    the    perpetual    scramble 

goes   on   within   the   ranks.     An 

diture  of  energy  in  these  direc- 

would  help. 

K  A  N  N 


1928  OUTPUT  TO  APPROXIMATE 
UST  YEAR'S,  DESPITE  ECONOMY 


Selling  Season  Starts  May  1 

May  1  is  official  date  of  the  start  of  the  new  selhng  season.  This 
is  emphasized  by  action  of  the  contract  committee  in  setting  the 
day  as  that  on  which  the  new  standard  contract  will  become  opera- 
tive. 

Distributors  are  completing  plans  for  annual  sales  conventions. 
Several  will  be  held  after  May  1. 


CHICAGO  EXCHANGES  FACE 

BY  U.  8. 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Indictments  will  be 
sought  by  the  Dep't  of  Justice  in  the 
Federal  court  at  Chicago  against  the 
Chicago  Film  Board  of  Trade  and 
its  members,  charged  with  conspiracy 
in  restraint  of  trade,  in  connection 
with  alleged  refusal  to  sell  pictures  to 
theaters  which  sought  to  remain  open 
during  the  Chicago  strike.  This,  it 
(Continued    on    Page    2) 


New  Series  of  Tests 

for  Television  Planned 

Arrangements  are  under  way  for 
a  new  series  of  high  power  two-way 
transcontinental  television  tests  by 
short  wave  radio  to  be  conducted  by 
the  Baird  Television  Development 
Co.  of  London.  The  new  tests  were 
announced  by  Captain  O.  G.  Hutch- 
inson, managing  director  of  the  com- 
pany, before  he  sailed  for  London. 
He  will  return  soon  with  Baird  to 
continue  the  tests  which  will  function 
between  Newark,  N.  J.  and  London. 


m  TO  BUILD  HOUSES 
IN  25  KEY  CITIES  Of  GLOBE 


Tlie  international  theater  building 
program  of  Fox  embraces  construc- 
tion of  25  big  theaters  in  world  cap- 
itals. In  some  instances.  Fox  will 
have  local  financial  interests  as 
partners,  but,  in  the  main,  the  plan 
at  present  calls  for  no  participation 
by  outside  groups. 

Clayton  P.  Sheehan,  foreign  man- 
ager, is  in  South  America.  Follow- 
(Continued    on   Page    2) 


Fox  Clears  Los  Angeles 
Site;  Theater  Now  Sure 

Los  Angeles — Marking  the  success 
of  two  years  of  negotiations,  the 
Fox  organization  has  cleared  the 
property  at  7th  and  Figueroa  and  the 
5,500  seat  theater,  in  contemplation 
for  many  months,  will  go  ahead. 
Work  starts  May  1  on  the  5,500  seat 
project.  The  house  will  be  ready  in 
September,  1929.  Alec  Kempner 
handled  final  real  estate  details  for 
Fox. 


Visit  of  Attorney  Concerns 

Production,  'U'  Chief  Says 


Los  Angeles  —  Carl  Laemmle 
denies  there  is  any  truth  to  report 
that  Universal  is  to  be  sold.  There 
'I'd  been  an  impression  here  that 
visit  of  W.  S.  McKay,  a  company  at- 
torney, was  in  connection  with  re- 
ported sale.  In  this  connection,  the 
DuPont  interests  have  been  named 
as     possible     purchasers,     the     report 


persisting  that  R.  H.  Cochrane's 
^tock  had  been  bought  by  the  Du 
Ponts. 

Laemmle,    who   is   ill    at    his    home 
rrc,  says  that  McKay  is  conferring 
with  him  on  certain  production  mat- 
ters.    Meanwhile,   Henry   H.   Henig- 
son  is  en  route  to  New  York. 


Slight   Increase   Probably 

Due   to   Activities 

of  Independents 

Hollywood— Output  for  1928-1929 
will  hit  about  the  same  figure  as  the 
current  season,  with  the  probability 
that  the  total  number  may  be  slight- 
ly increased  due  to  the  activities  of 
several  independent  producing  units. 

Paramount  will  furnish  about  70 
pictures,  while  Metro-Goldwyn-Mayer 
will  make  52  pictures.  Pathe  has 
made  plans  for  the  production  of  43 
while  the  FBO  output  will  be  con- 
siderably larger  than  that  of  1927,  as 
60  releases  will  come  from  that  stu- 
dio. 

The  First  National  program  will 
not  be  fixed  until  the  latter  part  of 
next  week.  The  Fox  total  will  not  be 
decided  upon  until  the  return  of  W. 
R.  Sheehan,  but  it  is  expected  to 
total  about  50,  the  same  as  the  cur- 
rent season. 

United  Artists  will  release  18  pic- 
tures. Universal  is  making  plans  for 
the  year,  as  are  the  Warner  Bros. 
(.Continued    on    Page    3) 

FRANCE  Pli~EOR  A 
WORLD  BAHLE  ON  FILMS 


London — France  will  maintain 
lose  watch  on  the  manner  in  which 
her  pictures  are  handled  abroad.  If 
French  pictures  are  banned  in  other 
countries  or  accorded  unfair  treat- 
ment, the  government  will  use  re- 
prisals, according  to  M.  Herriot,  Min- 
(Continued    on    Page    3) 


T-S  PRODUCT  IN  CANADA 


Educational  is  taking  over  distribu- 
tion in  Canada  of  Tiffany-Stahl  pro- 
ductions, under  a  deal  just  closed  by 
Ed  J.  Smith,  general  sales  manager. 

Selling  and  exploitation  campaign 
is  to  be  launched  soon  by  Oscar 
Hanson,  general  manager  of  Educa- 
tional in  Canada.  Smith  is  at  Toron- 
to conferring  with  Hanson  on  the 
campaign. 


J 


'2{  V  «■- 


DAILY 


Monday,  March  S,  Ifti  ^  Hi"'' 


Si- 


IILXUIINI.S4    MtMliy,  Mirck  5. 1828    PnciSCeiU 


MIR  W.  ALICOATE 


PDBIISNER 


Publi.hed  daUy  except  Saturday  and  hol'd'ys 
at  1650  BroadwaT.  New  York  N.  Y.,  and 
ooprr.ght  11928)  by  Wid's  Films  and  Film 
Fo^k  h.c  J.  W.  Alicoate.  President  and 
P^bli.hVr-  Miurice  U.  Kann.  Vice^Preaident 
and  Editor;  Donald  M.  Mersereau.  Treasurer 
Bui.ncM     ami     Advertising     Manager;     Ralph 

Wilk,  Traveling  ««?««"««'',"•  ,o?."'",  ,^ 
Kcoiid  ciass  matter  Mav  21,  1918,  at  the 
I^ifBce  at  New  York.  U.  Y..  under  the  act 
rr  March  3.  1879.  Terms  (Postage  free) 
United  States  outside  of  GreaWr  New  York, 
110.00  one  year;  6  i«o»ths  $5.00:  3  raon""- 
13  00  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  coromunica 
2^1'  .r-THE  FILM^ DAILY.  1650  Broad- 
way, New  York.  N.  Y.  Phone  Circle  4736 
4737  4738  4739.  Cable  address:  Filmday, 
Naw  York.  Hollywood,  California— Harvey 
K  Gauaman,  Ambassador  Hotel:  Phone. 
Drtwl  7000  and  Washington  9794.  London— 
Etnest  W.  Fredmaii,  The  Film  Renter,  58. 
Great  Marlborough  St.,  London,  W.  i^-  oer- 
fin— LichtbUdbuehna,    Frfedrichatraase,    225. 


■       ■  1    II 1                           

Financial 

High 

Low 

Close 

Sales 

(s)   Am.   Seat 

39  K 

39« 

39H 

100 

•         da    vtc 

ny^ 

.... 

•(cb)  do    6s    36    .. 

102% 

Sal.  &  Katz   . 

63 

*   .   >  > 

(c)    Con.    Fm.    Ind 

..    19 

19 

19 

100 

(c)       do   pfd 

(a)   East.   Kodak   . . 

23'^ 

23Vi 

23H 

400 

164 

164 

164 

100 

(s)         do  pfd 

126/. 

•(c)   Film   Iiisp.    .. 

4 

•(s)   First  Nat.  pfd 

106 

•(s)   Fox  Fm.  "A". 

82 

(c)  Fox  Thea.  "A' 

20 '4 

197^ 

1974 

2,100 

•(c)   Intern.  Proj.   . 

8 

.... 

(c)   KeithAO 

lOOK 

100 

100 

1,000 

•(b)  Keiths  6s  46   . 

99/, 

•(s)    Locw's,    Inc    . 

60  J4 

•(b)       do  6s  41ww. 

106}^ 

(b)       do  6s41x-war 

.... 

106K 

(s)   MG-M  pfd.   . . 
•(s)   M.  P.  Cap.   .. 

26 

26 

26 

200 

7 

•(s)   Orph.  Cir.   ... 

23 

•(s)       do  pfd 

23-4 

(s)  Para.  FL  .... 

n7y* 

li7 

117J^ 

10,500 

•(8)       do  pfd.   ..-.. 

121H 

•(cb)  do   63   47    .. 

•  .  •  ■ 

99 

•(b)  Par.  By.5/2S51 

102J4 

(s)    Pathe   

3 

3 

400 

(9)       do  "A"    .... 

14K 

uy. 

13/, 

300 

•(b)       do  7s   37    .. 

66 

(o)   Roxy  "A" 

26 

24 

(o)       do  units 

29 

27 

(o)       do   com 

7 

6 

(o)   Skouras  Bros.  . 

40 

38 

Stanley   Co.    . . 

49« 

494^ 

•(o)   Technicolor    .. 

(c)    TransLux    . . 

m 

3M 

3K 

100 

(o)    United    Art.    .. 

15 

13 

(o)       do    pfd 

85 

80 

(o)  Univ.  Ch.  Com 

2 

(o)       do  pfd 

85 

80 

•(c)   Univ.    Pict.    . 

23 

•(s)       do  pfd.   ... 

100 

(c)  Warner  Bros. 

19H 

19 

19J4 

200 

(>)       do  "A-    .... 

28 

27W 

27/2 

1,000 

•(cb)  do  6y59  28  . 

108H 

•   Last    Prices    Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)    Over   the   (hunter  Transactions    (Bid   and 

Asked), 
(s)    Stock    Exchange. 

NOTE:  Balaban  i  Kati  is  lilted  on  the  Chi- 
cago Board,  Skouras  Bros,  on  the  St.  Louis 
Stock    Exchange   and    Stanley    in    Philadelphia 


AMERKIAN    AND  FOREIGN  DISTRIBUTORS 
OF  <^UAUTY  MOTION    PICTURES 

/iRTLEEiHy?|S  [0|||l 


f»f^  fty  ynoH  Bnrawr  eaw 


The  Broadway  Parade 

THE   march   of  the  big   time   shows  continues   this   week   with    Fox   leading    the 
narade    with    three    specials.      This    company    starts     "Mother    Machree       off 
Monday  Tt  the  Globe.    "Drums  of  Love"   closed   Sunday  at  the   Liberty   after 
a  run  from  Jan.  24. 


Picture  Dlstribtrtor  Theater 

"Winerf'  •  •  ■  ■  Paramount     Criterion     

"Sunrise"     ■".■;■.■. Fox     Times    Square    ., 

"The   Jai»   Singer"    ....  Wamenj     Warners     

"Uncle  Tom's  Cabin"    . .  Universal     Central     

"Love"     M-G-M     Embassy     

'The  Last  Command"   . .  Paramount     . . .  •  ■  Rialto      ;•;,•■  •,■, 

"SJmba"  Martin,  Johnson  Corp.   Earl   CarroU 

"Sadie    Thompson"     ....United   Artists    . .  KyoSi     

"Four    Sons"     Fox     Gaiety     

"The    Crowd"    M-G-M     Astor     

"Mother    Machree" Fox    Glohe 


Opening  Date 
Aug.  12 
Sept.  23 
Oct.  6 
Nov.  4 
Nov.  29 
Jan.  21 
Jan.  23 
Feb.  3 
Feb.  13 
Feb.  25 
Mar.    5 


On  Broadway 


Midnight" 
'Rose  Marie" 


Astor— "The  Crowd" 

Broadway — "Cohens  &  Kellys  in  Paris" 

Cameo — "Battle  of  Coronel" 

Capitol — "The  Smart  Set" 

Central — "Uncle  Tom's  Cabin" 

Colony — "Finders  Keepers" 

Criterion — "Wings" 

Earl   Carroll — "Simba" 

Embassy — "Love" 

Gaiety— "Four   Sons" 

Hippodrome — "Chicago   After 

Loew's  New  York — Monday, 
Tuesday,  "Coney  Island"  and  "The  Whip 
Woman" ;  Wednesday,  "Bare  Knees" ; 
Thursday,  "Two  Flaming  Youths" ;  Fri- 
day, "Satan  and  the  Woman"  and  "Spoil- 
ers of  the  West"  ;  Saturday,  "The  Chinese 
Parrot" ;    Sunday,    "Streets    of    .Shanghai" 

Mark   Strand — "Chicago" 

Paramount — "The    Showdown" 

Rialto — "The  Last  Command" 

Rivoli — "Sadie  Thompson" 

Roxy— "If    I    Were    Single" 

Times    Square — "Sunrise" 

Warners — "The  Jazz   Singer" 

Br~>klvn     Mark     Strand — "Shepherd 
HQls" 


of    the 


"Last  Moment"  at  Greenwich  Village 

"The    Last    Moment"    will    be    pre- 
•II ted    for   an   indefinite   run   at   the 
Greenwich  Village  commencing  Mar. 
11.      It    is    a    psychological    film    di- 
rected by  Paul   Fejos. 


Fox    Signs   Charles   Beahan 
Charles     Beahan,     formerly     with 
Cecil   B.   De   Mille,   has  been   signed 
by   Fox   to   act   as   New   York  story 
editor. 


Returns  to  Duties 

Paul  Leni  has  returned  to  his  duties 
following  a  serious  illness.  He  re- 
cently completed  the  direction  of 
"The  Man  Who  Laughs."  Walter 
Anthony  is  now  completing  the  titles. 


EXECUTIVE 

AT  LIBERTY 

April  1,  1928 

THEATRE  OR  STUDIO 

MACHINE  OR  TALKING 
PICTURE  DESIGN 


ECONOMIC 


Box  M.379 

c/o  Film  Daily,  1650  B'way,  N.  Y.  C. 


Fox  to  Build  Houses 
in  Foreign  Cities 

(Continued  from  Page  1) 
ing  a  tour  of  both  East  and  West 
coasts  of  the  southern  continent,  he 
will  return  to  New  York  in  May  and 
sail  for  Europe  in  June.  The  end  of 
the  year  will  find  him  making  a  tour 
of  the  Far  East.  It  is  reported  a 
theater  site  in  the  West  End  of  Lon- 
don is  now  under  consideration.  The 
London  theater,  however,  may  be 
built  for  Fox  and  operated  by  the 
latter   under   a   long-term   lease. 


To   Reopen    Everson   Theater 

Everson,     Wash. — Carl     Gritch     is 
planning   to   reopen   the   Liberty. 


Chi  Exchanges  Face 
Prosecution  by  U. 

{Continued  from   Page    1) 

is    said,    forced    these    houses   to 
dark. 

For  some  time,  the  department 
been  investigating  the  case  at  C 
cago,  and  is  understood  to  have  u 
covered  information  leading  to  t 
anti-trust  prosecution  now  understq 
to  be  under  way.  ) 

J 


.V0 


DON'T  BE 
WITHOUT  IT 


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1000  Pagi* 
Cloth  Bouiil 


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SUBSCRIBE  I « Ii4i»' 

COVERS  I  :!; Iff 

EVERYTHIM     " 


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lATER  CHANGES  FOR 
MONTH  OF  DECEMBER 


NEW  MEXICO 
Changes  in  Ownership 

Bayard — Veteran's  Theater,  sold  to  E. 
Ward  by  Thomas  Brent;  Hot  Springs 
nlto,  sold  to  W.  J.  Williams  by  Lon 
an;  Texico — Lyric,  sold  to  H.  L. 
y  by   Guarassas   Est. 

NEW  YORK 
New  Theaters 

lyn— Madison,  Myrtle  &  Wyckoff 
'.  ;  St.  George,  Pineapple  St. ;  Queens 
ig'e,  L.  I. — Queens;  New  York  City — 
!e,  235th  &  Broadway,  New  Chester, 
vt  Farms  Road  &  Tremont  Ave.; 
"1  ikers — The  Yonkers. 

Openings 

-Uptown. 

Changes  in  Ownership 

h»  n — The  Bergen,  sold  to  Wm.  Palman- 
tl  by  W.  H.  Ingram;  Brooklyn— Elite, 
(I  to  Mr.  Nathanson;  Milo,  sold  to  J. 
lino  by  Milo  Fried  Corp;  New  Blake, 
s|l  to  M.  Yacht  by  Rosewald  Amuse 
p. ;  Victory,  sold  to  Fozzorotti  by 
twar  &  Schechter;  Carmell — Memorial 
jll,  sold   to   Putnam   Co.    Memorial  Assn 


Bt 


Rhode,   Wallace    &   Rathjohn ;    Fonda.— 

and  ;     Fultonville — Donaldson  ;     Hager- 

,w>— Capital,    sold    to    W.    Larkin    by    I. 

iser ;    Lackawanna — Park,   sold   to   L.   E. 

imberlain    by    V.    Dzierzanowski ;    Bay- 

5.    L.    I.— The    Bayside,    sold    to    H.    Li- 

n  by   A.   J.    Corn ;    Port   Jefferson,    L.    I. 

'ort   Jefferson,    sold    to    Mike   Glynn   by 

Hampden;     Rockville    Center,    L.    I. — 

nnd,    sold    to    F.     De    Costa    Jr.    by    I. 

-ser;    Sajrville.    L.    I. — The   Sayville.   sold 

Mr   Liman;    May  field — ijerome,    sold   to 

ker   &   Booth   by   Mr.   Armstrong;    Mid- 

jhurg — Rex.    sold    to    Myron    Van    Ruren 

F.  A.   Sullivan;   MiUerton — The  Miller- 

,   sold   to    Mr.    Shaffer   by    Mr.    Stewart: 

jw     York     City — Bellmore,     sold     to     E. 

;lm;   Lucky    Star,   sold   to   S.    Bierman  by 

&     S.     Circuit;     Savoy-Grant,     sold     tr. 

kum   Amuse.   Ent.    Inc.;    Superior,   sold 

Mr  DoUinger;   Russell — Town  Hall,  sold 

A.  Papayanakoe  by  F.   T,.   Sands ;  Syra- 

le — Langan,    sold    to    Miller    &    Schultz 

Leo    H.    Bladen ;    Model,    sold    to    Ben- 

ladel   &   Winter   by    N.    Wallace;    Savoy, 

i  to  Dewey  Michaels  by  D.  J.  Harrison  ; 

hitney  Point — Crescent,  sold  to  Chas.   L. 

da  by  Escover  &  Ballard. 

Closings 
xville — Picture  House;  Brooklyn — Amer- 
n.  Art,  Casino,  Cleveland,  Huntington, 
ngsway,  Ritz  and  Whitney ;  Coney  Is- 
id^Gates;  Genoa — Gem;  High  Falls — 
11  View  ;  Howells — Rustic  ;  Kinderhook 
Opera  House;  Astoria,  L.  I. — Franklin, 
yshore,  L.  I. — Carleton  ;  Bridgehampton, 
I. — ^Community  ;  Cedarhurst — ^Play- 
use;  Corona,  L.  I. — Park;  Eastport.  L. 
—Community;  East  Quogue.  L.  I. — 
lantic  Hall;  Farmingdale,  L.  I. — Pal- 
Jamaica,  L.  I. — Comedy  ;  Maspeth, 
I — Arion  and  New  Columbia;  Pelham, 
I. — Picture  House;  Port  Washington, 
I. — Nassau  ;  Victor,  L.  I. — ^City  ; 
ebster,  L.  I.  —  City ;  Maybrook  — 
feeney's  Hall ;  Mt.  Vernon — Embassy  ; 
iwark  Valley — Opera  ;  New  York  City — 
ademy  (E.  Houston  St.),  Bellmore,  Carl- 
idt.  Casino,  Lucky  Star.  M.  &  S.  Ma- 
itic.  North  Star,  Prospect  Palace.  Super- 
•,  Washington,  Westchester  and  Wind- 
■ ;  PeekskiU — Colonial ;  Pine  Island — 
ne ;  Portchester — 'Strand  ;  Rochester — 
obe ;  Rosendale — Casion  ;  Rushford — 'The 
ishford  ;  Saranac  Lake — New ;  Silver 
jrings — Strand;  Sooith  Beadh — ^Strand; 
Tacuse  —  Everybody's  ;  Yonkens  —  Park 
d  Riverdale. 

NORTH  CAROLINA 
New  Theaters 

;aw — The   Burgaw  ;    Kelford — Paramount. 

Changes  in  Ownership 

isville — The  Bnrnsville,  sold  to  Lee  Grif- 

h  by  W.  C.  Gillespie;  Hickory — Princess, 

11  to  E.  R.  Medd  by  S.  E.  Brown;  Max- 

a — The  Maxton,   sold   to  T.L.   Lucas  by 

M.  McAustin;   Robbinsville— Dixie,  sold 

T.  M.  Worth  by  Miller  &  Son;   Shelby 

Webb's,  sold  to  J.   E.   Webb  by   Claude 

ebb ;  WaynesviUe — The  Waynewood,  sold 

J.  E.  Massie  by  R.  W.  Sherrill. 

Closings 

i    Point — American:     Jacksonville — Amu- 
;  Walnut   Grove — Stokes  Playhouse. 


DAILY  TIPS  WKICH  MEAM  DOiUAS  FOR  SHOWMEN 


"Beau  Sabreur" 
(Paramount) 
Lobby  consisted  of  a  compoboard 
display  built  to  look  like  the  entrance 
of  a  desert  fortress.  This  extended 
all  the  way  across  the  lobby  so  that 
persons  going  in  and  out  of  theater 
were  forced  to  pass  through  openings 
or  gates  of  the  fortress.  A  number 
of  palms  placed  in  lobby  also  added 
to  the  atmosphere  of  the  display. 
Flood  lights  of  various  colors  were 
placed  behind  the  fortress.  The  ef- 
fects obtained  were  splendid  inasmuch 
as  lobby  floor  and  several  feet  up 
on  either  side  of  the  walls  is  of  white 
marble.— T.  Y.  Walker,  Noble,  Ann- 
iston,   Ala. 


"Chicago" 
•     (Pathe) 

On  the  day  picture  opened,  1,000 
of  that  day's  newspapers  were  pur- 
chased at  cost  and  immediately  taken 
to  a  printer  who  overprinted  in  red, 
"Roxie  Hart  Jazz  Slayer  Confesses 
in  Chicago  Capitol  Theater  Now." 
Three  regular  newsboys  were  em- 
ployed to  yell  out  these  headlines  on 
the  main  streets  of  the  city  for  an 
hour- — at  the  same  time  giving  the 
papers  away. — Marsline  K.  Moore, 
Capitol,    Oklahoma    City,    Okla. 


"Fashions  for  Women" 
(Paramount) 

A  department  store  staged  a  fash- 
ion show  and  hired  a  New  York  styl- 
ist to  stage  the  show.  Then  they  had 
their  artist  make  a  special  set  con- 
sisting of  a  huge  clock  tall  enough 
to  allow  the  models  to  come  through 
a  door  in  the  center — underneath  the 
face  of  the  clock  they  advertised  the 


Fashion  Show  in  their  regular  ads 
and  in  a  special  five  column  by  12 
inch  ad  in  both  newspapers.  In  ad- 
dition to  the  above,  the  store  paid  the 
cost  of  all  the  models  and  every 
other  expense  connected  with  the 
Fashion  Show — Warren  Irvin,  Caro- 
lina,   Charlotte,    N.    C. 

"Shield  of  Honor" 
(Universal) 

Offered  prize  for  the  best  letter 
written  by  a  boy  scout  telling  of 
some  honor  deed  performed  by  him 
or  by  some  other  scout.  The  Gear 
Watch  Co.,  donated  a  wrist  watch 
which  they  displayed  in  their  window 
during  the  contest.  All  letters  were 
submitted  to  the  newspaper,  and  win- 
ning one  was  published.  Obtained 
the  permission  of  the  Scout  head- 
quarters to  circularize  all  scout 
masters  about  the  picture  and  the 
contest.  —  Hippodrome,  Cleveland, 
Ohio.  

"A  Texas  Steer" 
(First  Nat'l) 

"Cowboy"  Jack  Miller  in  cattle- 
man's garb  except  for  a  congressional 
frock  coat,  carrying  a  lariat,  rode 
about  the  streets  in  an  automobile 
which  was  provided  with  a  pair  of 
horns  from  a  long-horned  Texas 
steer,  mounted  on  top  of  the  radiator. 
Banners  on  hood  proclaimed:  "Will 
Rogers  as  Congressman  Brander  in 
'A  Texas  Steer'  elected  by  a  landslide 
of  laughs.  At  the  E,  F.  Albee  The- 
ater." Automobile  was  loaned  by 
a  local  dealer  for  publicity  accruing  to 
new  model.  The  ballyhoo  was  kept 
on  the  streets  for  a  number  of  days. 
— E.  F.  Albee  Theater,  Brooklyn, 
N.  Y. 


France  Priming  for  a 
World  Battle  on  Films 

(.Continued   from  Page   1) 
ister  of  Education  and  a  prime  mover 
in  enactment  of  the  quota  here. 

"The  kinema,"  he  states  in  the  London 
Times,  "was  born  in  France  and  it  ought  to 
conquer  the  world,  as  did  the  French  stage. 
The  Government  has  instituted  a  policy  to 
favor  and  encourage  our  film  industry. 
Without  having  recourse  to  a  percentage  of 
foreign  films  which  are  to  be  authorized  in 
France,  the  film  commission  will  have  its 
hands  free  and  will  grant  preference  to 
French  films  so  as  to  compete  on  equal  terms 
with  those  foreign  countries  which  employ 
protective  weapons. 

"The  commission  will  keep  a  close  watch 
upon  the  manner  in  which  French  films  are 
"treated  abroad,  and  in  granting  permits 
to  foreign  films  to  show  their  films  in 
France  it  will  take  into  account  the  maimer 
in  which  French  films  are  welcomed  abroad. 
If  French  films  are  banned  in  other  coun- 
tries or  do  not  get  fair  treatment  we  may 
use   reprisals." 

In  other  words,  adds  the  Times,  a 
film  war  is  threatened  with  all  coun- 
tries which  do  not  accord  to  French 
films  the  same  treatment  which  for- 
eign films  will  receive  in  France.  The 
attitude  which  American  film  pro- 
ducers, who  literally  flood  the  French 
market,  will  take  up  is  awaited  with 
keen  interest. 


1928  Output  Same 

as  Last  Year's 

{Continued  from  Page  1) 
James  Cruze  will  make  four  specials 
and  supervise  16  program  pictures 
for  the  independent  market.  Tiffany- 
Stahl  is  expected  to  be  represented  by 
36  features^  Columbia's  total  is  yet 
to  be  definitely  set.  Gotham  will 
have  30. 

The  independent  field  will  be  very 
active,  with  Rayart,  Sterling  Prod., 
Weiss  Bros.,  Raleigh  Prods.,  S.  S. 
Millard,  I.  E.  Chadwick,  Jesse  J. 
Goldburg,  Burton  King — Excellent 
Pictures,  Dallas  Fitzgerald  among 
the  numerous  producers  who  will  be 
represented  in  the  market. 


NORTH  DAKOTA 

Changes  in  Ownership 
Dunn  Center — Auditorium,  sold  to  F.  H. 
Dykendirg  by  J.  A.  Birdahl;  Forman — 
The  Forman,  sold  to  E.  P.  Layton  by  J. 
G.  Baird;  New  England — Rialto,  sold  to 
Arvid  Wiklund  &  A.  O.  Lona  by  P.  B. 
Feitz  ;    Nome — Opera  House. 

Closings 
Chaffee  —  Community ;  Courtenay  —  Rex ; 
Grandin — ^Auditorium  ;  Gwinner — Rex  ;  St. 
Thomas — 'Opera  House  ;  Sykeston — Opera 
House;  Van  Hook— Ikidish ;  Wdford— 
Auditorium;    Werner — Auditorium. 

OHIO 
New   Theaters 

Dayton — Palace  and  Riverdale. 
Re-openings 

Cheviot — ^Twin  City. 

Changes  in  Ownership 

Cincinnati — Boulevard,  sold  to  Horwitz  & 
Wise  by  Vance,  Fine  &  Ireland,  Roosevelt, 
sold  to  J.  Lustgarten  by  F.  Cole;  Clarks- 
ville — Opera  House,  sold  to  Pearl  Fannon 
by  W.  P.  Andrews ;  Coluinbus — Capitol, 
sold  to  H.  C.  Bradford  by  H.  B.  Ryan; 
Hollywood,  sold  to  Mason,  Andrianos  & 
Hoolis  by  W.  C.  Chesbrough ;  Lewisburg — 
Vans,  sold  to  Chas.  R.  Jordan  by  John 
Van  Camp  ;  Middletovim — Lorenzo,  sold  to 
Dennis  &  Lorenzo  by  Louis  Martin ;  Plain 
City — ^Princess,  sold  to  H.  C.  Robey  by 
Harry  Galle ;  West  Alexandria — Savoy,  sold 
to  H.  Hunt  by  John  Van  Camp;  Yellow 
iSprings — Opera  House,  sold  to  H.  L. 
Bender. 

Closings 

Bradford — Strand ;  Camden — Dover ;  Carbon 
Hill — Gem ;  Lucasville — Sylvan ;  Marie 
Stein — Community  Club;  Pleasant  City— 
The   City;    South   Charleston — Garden. 


1928-29 

Among  the  Eighteen  Feature  Productions  which  EX- 
CELLENT PICTURES  CORPORATION  will  produce 
next  season,  will  be  picturizations  of  these  stories: 

"ONE    SPLENDID  HOUR" 

by  Adeline  Leitzbach 

"THE  ORCHID  WOMAN" 

Robert  Rowden 

More   names    of   stories    and   authors   announced    tomorrow 

Excellent  Pictures  Corporation 

SAMUEL  ZIERLER,  President 
NEW  YORK  CITY 


J 


4|l» 


e 


DAILV 


Monday,  March  S,  19:;^ 


Coast  Wire  Service 


DeMille  Completing  8 


niMS  BEING  COMPLHED 
FOR  RELEASE  BY  PATHE 


Eight  new  productions  are  sched- 
uled to  be  finished  at  the  De  Mille 
studios  the  next  few  weeks.  They 
are  "Man  Ma^c  Women"  with  Lea- 
trice  joy;  "Tenth  Avenue"  with  Phyl- 
lis Haver.  Victor  Varconi  and  Jos- 
eph Schildkraut;  "The  Last  Cab" 
with  Rudolph  Schildkraut;  "The  Cop" 
with  William  Boyd  and  Alan  Hale; 
"The  Ticket  Chopper"  with  Rod  La 
Rocque;  "Ned  McCobb's  Daughter" 
with  Leatrice  Joy,  a  Prevost  picture 
and  a  second  La  Rocque. 

Vidor    Directing    Davies 
The    Mojavc   Desert  is  again   "at- 
mosphere"   for   Marion    Davies'   new 
vehicle,  which  King  Vidor  is  direct- 
ing. 

Lederman  Joins  M-G-M 
D.  Ross  Lederman,  who  directed 
Rin-Tin-Tin's  last  three  pictures,  has 
been  signed  by  M-G-M  to  make  "The 
Deadline"  as  a  new  vehicle  for  the 
dog,  Flash.  The  first  film  in  which 
Flash  appears  is  "Under  the  Black 
Eagle." 


Grinde,  McCoy's  Director 
Tim  McCoy  has  begun  work  on  the 
first    of    a    new    series    for    M-G-M, 
"The      Masked      Stranger."        Nick 
Grinde  will  direct. 


Purchases  Wasserman   Novel 
M-G-M     has     acquired     rights     to 
Jacob      Wasserman's      novel,      "The 
Masks  of   Erwin   Reiners." 


Lillian  Rich  to  Make 

Pictures  in  England 

Lillian  Rich  is  leaving  this  week 
for  England  where  she  is  to  make 
three  features. 


Edeson  to   Free   Lance 
Robert  Edeson  plans  to  free  lance 
on  expiration  April  5  of  his  contract 
with  De  Mille. 


Meeker  in  Fox  Cast 
George    Meeker   has   been   cast   by 
Fox  in  "Mr.  Romeo." 


Two  in   Preparation  for  Rogers 
Paramount  is  preparing  two  stories 
for  Charles   (Buddy)   Rogers. 


Added  to  Boyd  Cast 

Jacqueline    Logan.    Alan    Hale   and 
Robert  Armstrong  have  been  added 
to  cast  of  "The  Cop,"  De  Mille  pic 
ture  starring  William   Boyd. 


Phyllis  Haver  in  Griffith  Film 

D.    W.    Grinith    has   signed    Phyllis 

Haver  for  "The  Battle  of  the  Sexes." 

Mary  Philbin  and  Jean  Hersholt  are 

in  the  cast. 


E 'kittle 
from  '* Lots'' 


Bf    RALPH    WILK. 

Hollywood 

IT  is  estimated  that  an  average  of 
ISO  prints  ar,e  made  for  program 
releases,  while  important  road  shows 
require  300  or  more  prints.    Specials 
require  from  200  to  250  prints. 
«        *        « 

Ten  years  ago,  under  the  star- 
studded  veil  of  a  Montana  night,  he 
ivas  singing  "Sujianna."  to  a  herd 
of'  restless  cattle.  Three  years  ago, 
he  tried  to  convince  Los  Angeles 
editors  they  should  engage  him  as  a 
cartoonist  and  now  he  is  happy  they 
did  not.     We  refer  to  genial  Gary 

Cooper. 

*  *        * 

George  Kuwa,  the  smiling 
Chinaman  of  the  screen,  is 
popular  with  the  Charleys — 
Burr  and  Hines — and,  as  a  re- 
sult, is  again  in  support  of 
Johnny  Hines. 

*  *        * 

Lane  Chandler  is  said  to  be 
Hollywood's  first  and  only  red- 
headed leading  man. 

*  *         * 

Sojin,  veteran  Oriental  character 
actor,  was  one  of  the  men  responsible 
for  the  launching  of  the  Little  The- 
ater movement  in  Japan. 


Preparing  Laemmle's  Next 
With  Ernst  Laemmle  busy  super- 
vising editing  of  "Phyllis  of  the  Fol- 
lies/' plans  are  being  made  for  his 
next.  This  will  be  an  original  by 
Louis  Allen  Brown  and  Alan  Cros- 
land  called.  "Why  Announce  Your 
Marriage?"  John  Clymer  is  prepar- 
ing the  script. 


Turkey  Adventures   Next 

Harry  Pollard  is  preparing  the 
third  of  the  "Cohens  and  Kellys" 
series  which  will  be  called,  "The 
Cohens  and  Kellys  in  Turkey."  The 
story  was  written  by  Matt  Taylor 
who  is  now  working  on  the  script. 


251  NEW  THEAeS 
TO  BE  BUILT  IN  1928 


Virginia    

North    Carolina 
South   Carolina 

Georgia   

Florida    


Snell  Preparing  La  Plante's  Story 

Earl  Snell  has  been  assigned  the 
adaptation^  of  "The  Man  Disturber," 
which  Universal  has  purchased  as  a 
starring  vehicle  for  Laura  La  Plante. 
This  is  an  original  by  Fred  and 
Fanny  Hatton. 


"U"  Buying  "Sutter's  Gold" 
Universal  is  purchasing  "Sutter's 
Gold,"  a  story  of  the  .California  gold 
rush,  as  a  starring  vehicle  for  Jean 
Hersholt.  It  is  probable  the  picture 
will  be  released  under  the  title  of 
"The  Richest  Man  on  Earth."  The 
story,  written  by  a  French  novelist, 
was  published  in  "Cosmopolitan 
Magazine"  under  title  of  "The  Days 
of  '49." 


Reports  of  1,793  architects  to  "The 
Architectural  Forum"  reveal  that 
plans  are  being  drawn  for  251  the- 
aters costing  $68,938,000  to  be  built 
this  year.  Illinois  heads  the  list  with 
contemplated  construction  totaling 
$13,110,000. 

The  publication  conducts  an  annual 
survey  among  architects  and,  in  addi- 
tion to  the  data  on  theaters,  gathers 
information  on  18  other  building  clas- 
sifications. Statistics  on  actual  con- 
struction in  work  is  multiplied  by  an 
index  figure  established  by  "The  Ar- 
chitectural Forum"  over  a  period  of 
years.  In  this  manner,  a  total  of 
$161,938,000  is  arrived  at  for  theater 
building,  this  including  houses  of  all 
types.  By  states,  actual  construction 
as  reported  by  architects  participat- 
ing in  the  survey  follows: 

No.  ol 

State  Amount  Thaaten 

Maine     $        60,000  1 

New    Hampshire     15,000  1 

Vermont    .... 

Massachusetts    9,940,000  15 

Rhode    Island    .... 

Connecticut   735,000  S 

Northeastern    States     . .    10,750,000  22 

New    York     9,685,000  27 

New    Jersey     2,361 ,000  5 

Pennsylvania   4,982,000  23 

Maryland    1,100,000  2 

District  of   Columbia   ....  700,000  3 

North   Atlantic   States..    18,828,000  60 


Southeastern   States 


Kentucky  . .  . . 
West  Virginia 
Tennessee  .  .  . 
Alabama  .  . . . 
Mississippi 
Louisiana    . . . . 

Texas    

Oklahoma    . . . . 
Arkansas     . . .  . 


Southwestern    States 


150,000 

105,000 

60,000 

785,000 

150,000 

1,250,000 

120,000 
150,000 

55.000 
110,000 

90,000 

40,000 
723,000 
105,000 

60,000 

1,453,000 


Ohio   5,622,000 

Indiana   1,490,000 

Illinois     13,110,000 

Michigan    4,125,000 

Wisconsin    1,556,000 

Minnesota    1,471,000 

Iowa    1,560,000 

Missouri     1,100,000 

South   Dakota    .... 

North    Dakota    

Nebraska     175,000 

Kansas    320,000 


/I 


Middle  States    30,528,000 


Montana    .  .  . . 
Wyoming    . . . 
Colorado    .  . . . 
New   Mexico 
Arizona    .... 

Utah    

Idaho     

Washington 
Oregon 


925,000 


395,000 

35,000 

689,000 

310,000 


California   3,775,000 


Western  States   6,129,000 

Total    United    States. $68,938,000 


Thomas  Back  from  Coast 

Harry    Thomas    of    First    Dii 
Pictures  has  returned  to   New 
from   the    Coast,   where   he   lined 
product  for  the   coming  season. 


Iitopract 


;  illl  inf 

Ifrancc ; 

lanients  f 
;tieir  1 


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K/^At^Y  K^r- 


ill 


THANKS  ''RED'' 


Friday,  Ftb.  24, 192B 


"The  Mintz  Kat" 

Krazy  won't  have  to  worry  about 
a  supply  of  warm  milk  from  now  on. 
The  first  sixteen  of  the  Krazy  Kat 
cartoons  have  played  on  Broadway. 
Not  in  one  house  but  in  practically 
every  de  luxe  theater  on  the  street. 
That's  some  pet  the  Mintz  boys 
picked   for    the    family. 

KANN 

Presented  by 

CHARLES  B.  MINTZ 

Animated  by 
BEN  HARRISON  and  MANNY  GOULD 


iPdtamount  MINTZ  Cartoon t 


9>mc  Time  to  Elapse  Before  Brookhart  Decisior 


8)f  NEWSPAPER 
^FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


->    XLIII    No.  55 


Tuesday,  March  6,  1928 


Price   5   Cents ' 


I S.  MAY  SUE  PARAMOUNT 


the 


Ironic 


BANCY  this  situation.  In 
this  country,  several  gov- 
ernmental arms  are  sticking 
disturbing  and  clumsy  fin- 
into  ])ractices  which  the  iu- 
ry  should  be  permitted  to 
^t  on  the  inside.  In  Eng- 
lanj,  France  and  Germany,  the 
gojrnments  rush  to  the  assist- 
ant of  their  film  industriL's  by 
le||.lating  quotas.  On  this  side 
uW  e  waier,  the  trade  t^ets  noth- 
in|  more  than  official  indiffer- 
fw  or  lukewarm  sympathy  at 

$1  a  Foot 


is,  ill  tlie  face  of  Department  of 

iierce     figures     wliich     estimate 

rir  every  foot   of  film  exported, 

ican    industry    secures    a    return 

in   trade.    Motion    pictures    are 

manent,   result-bringing   ambas- 

for    American    business.      The 

f  how  films  have  heliJcd  motor 

try  for  one  has  never  been  fully 

It  is  one  case  of  many.     In  a 

II  section  of  Australia,  the  pub- 

tfoots   it  to   American    films   to 

icas  on   styles  and  when  action 

nces    pass    through    the    projec- 

lic  operator  turns  on  the  lights 

the    audience    talks    about    the 

iier  or   what   have   you. 

understanding  between  this 
'Ss  and  some  of  the  other  in- 
al  giants  in  the  United  States 
t  a  visionary  idea.  A  strong 
;i)r  motion  pictures  can  be  built 
If  presentation  at  Washington. 
It  ought  to  include  a  couple  of 
mtial   planks   like   these. 

I  pictures  alone.  Instead  of 
iiing  expansion  by  throwing  the 

water  of  judicial  probes  on  every 
that    is    under   way    or    contem- 

'1.  devise  a  constructive  program 
1  will  focus  the  attention  of  the 
nment  on  the  intensive  and  sys- 

•K  movements  abroad  to  throttle 

ican   business.      Films    are   only 

fry  in  the  game.     The  lines  of 

ess    that    prosper    through    the 

rtising  value   of   motion   pictures 

Id    be    enrolled    in    the    offensive 
(Continued    on    Page    2) 


(le 


Distributors  May  Refuse  to 

Sell  M.  P.  Exhibitors  Ass  'n 


Buhler  Out? 

Philadelphia — It  is  reported 
Frank  Buhler,  long  general 
manager  of  Stanley,  will  resign 
rather  than  accept  management 
of  the  company's  Philadelphia 
holdings,  a  post  planned  for 
him.  Moe  Silver  is  said  to  be 
slated  for  Buhler's  job. 


PURCHASE  or  5  STORIES 
COMPLEe  BY  SAM  SAX 


I'urchase  of  iive  stories,  four  of 
which  w^ill  be  designed  as  specials  in 
Gotham's  program  of  30  pictures  for 
1928-29  have  just  been  purchased  by 
President    Sam    Sax. 

Stories  purchased  are:  "The  Wo- 
man Between"  by  John  Paul  Dag- 
gett; "The  Bright  Aisle"  by  Kenneth 
James;  "Gypsy  Love"  by  Ivor  Buck- 
ani;  "The  Uncensored  Woman"  by 
Laura  K.  Breckwith;  "Island  Mad- 
ness"  by  Wadsworth   Bale. 

The  company's  first  special  for  the 
new  season  will  be  "Abie  of  the 
IJ.  S.  A.,"  which  will  mark  Georgie 
Jessel's  debut  as  a  Gotham   star. 


Oscar  Neufeld  Resigning 
from  De  Luxe  Company 

Philadelphia — Oscar  Neufeld,  for 
four  years  associated  with  Sam  Stie- 
fcl  in  operation  of  the  De  Luxe 
Film  Co.,  is  to  retire  from  the  firm 
around  March  15.  He  is  said  to  be 
planning  to  open  a  new  independent 
exchange. 


N.  W.  Unit  to  Carry  Fight 
on  Arbitration  to  Finish 

Minneapolis    —    Finish      fight      on 

efforts    to    set    aside    decision    of    the 

arbitration    board     against     Warners 

has    been    declared    by    the     Xorth- 

{Continued    on    Page    2) 


.National  distributors  will  probably 
refuse  to  sell  New  York  independent 
exiiibitors  who  are  banding  together 
in  the  M.  P.  E.xhibitors  Ass'n,  Inc. 
of  which  Aaron  Sapiro  will  be  presi- 
dent. It  is  understood  they  consider 
tile  organization  a  booking  combine 
and.  while  they  stand  willing  to  sell 
exhibitor  members  as  individuals, 
they  will  in  all  probability  refuse  to 
sill  through  .Sapiro.  as  agent.  Dis- 
tributors |)oint  out  that  there  is  noth- 
ing lui  the  statute  books  which  pre- 
vents a  wholesaler  from  selling  or  re- 
fusing to  sell  to  whom  he  pleases. 


Levy  May  Join  Sapiro 
as  Advisor  on  Buying 

it  is  understood  Jules  Levy,  at 
present  First  National  manager  in 
New  York,  will  join  the  M.  P.  Ex- 
hibitors Ass'n,  Inc.,  buying  pool  of 
independent  exhibitors  now  being 
formed  under  general  leadership  of 
.Karon  .Saiiiro. 


Selwyn  Here  Today  With 
"Dawn",  New  U.  K.  Film 

Archie  Selwyn  is  due  in  New  York 
today  from  London  with  a  print  of 
"Dawn",  l-'nglish  film  just  completed 
by  Herbert  Wilcox  and  made  by  the 
latter  in  conjunction  with  Inter- 
Cilobe  Export  Co.  This  is  the  Edith 
Cavell  story  which  has  aroused  such 
comment  in  Germany  and  England. 
Sybil  Thorndike  plaj's  the  lead.  Sel- 
wyn  has   imrchased  American   rights. 


Fight  on  Sunday  Closing 
Continues  in  Quebec 

Montreal — -Agitation  against  pro- 
posed Sunday  closing  of  theaters 
throughout  the  province  continues. 
Many  petitions  against  the  step  are 
being  circulated.  The  Canadian 
Workers  Federation  of  Returned 
Soldiers  and  Sailors  and  the  Inter- 
national Moulders'  Union  have  join- 
ed the  fight  against  the  proposed 
"blue"  law.  The  Retail  Merchants' 
.^ss'n  of  Canada,  recently  denounced 
.Sunday  closing. 


Action  To  Be  Started   If 

Cease  and  Desist  Order 

Not  Complied  With 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Suit  against  Para- 
mount will  be  undertaken  in  the  near 
future  by  the  Federal  Trade  Com- 
mission in  an  effort  to  force  compli- 
ance with  its  cease  and  desist  order 
issued  last  July,  unless  Paramount 
immediately  complies  with  the  order. 
This  is  indicated  at  the  office  of 
the  commission  simultaneous  with 
announcement  that  the  commission 
disapproves  in  its  entirety,  the  olan 
suggested  by  Paramount  for  com- 
pliance with  the  order  to  Paramount 
to  put  an  end  to  block  booking 
and  theater  acquisition,  where  such 
acquisition  was  done  by  illegal  means 
or   for    illegal   purposes. 

In    its    reply    to    the    order,    Para- 
mount  denied   it   has   been   guilty    of 
(Continued    on    Page    2) 


EATE  OE  OTHER  BILLS 
DEPENDS  ON  OUTCOME 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Some  time  probably 
will  elapse  before  the  interstate  com- 
merce committee  of  the  Senate 
makes  any  decision  on  the  Brookhart 
block  booking  bill. 

It    will    be    some    days    before    the 
testimony   of   the   hearings  is   printed 

(Continued    on    Page    4) 


BROOKHART  BILL  DEEEAT 
ISEORECASTBYSTEEFES 


Minneapolis — Defeat  of  the  Brook- 
hart bill  due  to  a  lack  of  organiza- 
tion by  exhibitors  is  forecast  by  W. 
A.  Stefifes,  president  of  the  North- 
west exhibitor  unit. 

Five  hundred  exhibitors  should 
have  attended  the  hearings  on  the 
measure,  and  should  have  a  substan- 
tial defense  fund  which  would  enable 
"the  selection  of  a  committee  of  at 
least  one  member  from  every  state 
in  the  union  to  act  as  a  lobby  until 
Congress   adjourns." 


DAILV 


Tuesday,  March  6,  192i 


fiLUtllNi.SS  TnstaT.  Msck  8. 1»l   PrinSCnts 


lOIN  V.  UICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  hohdayt 
t(  1650  Uroadway,  New  York  N.  Y.,  and 
eopyright  (1928)  by  Wid'.  Films  .»nd  F,to 
Folk.  Inc.  J.  W.  Alicoate.  President  and 
PMbliiher;  Maurice  U.  Kann.  Vice-President 
and  E<litor;  Donald  M.  Mersereau,  Treasurer 
BusiiicM  aiul  Advertising  Manager;  Ralph 
Wilk,  TraveliiiK  Representative.  Entered  as 
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4737  4738  4739.  Cable  address:  Filmday, 
N«w  York.  Hollywood.  California— Harvey 
K  Gausman.  Ambassador  Hotel:  'Phone, 
Drezel  7000  and  Washington  9794.  London — 
Brnest  W.  Fredmati,  The  Film  Renter,  58, 
Great  Marlborough  St..  London.  W.  I.  Ber- 
lin—Lichtbildbuehne.     Frledriehstrasse.    225. 


Financial 

Hicb 

Low 

QOM 

Sales 

(»>   Am.    Scat.     . . 

40 

40 

40 

100 

•         do     vtc.      . . . 

73/4 

(cb)  do   OS    .^6    . . 

102« 

102'/, 

102W 

9.666 

Ral.    &    Katz 

.    63 

63 

63 

•(c)  Con.   Km.  Ind 

19 

(c)       do    pfd.    ... 

23Mi 

23 

23 

666 

(s)   East.     Ko<lak 

16SK. 

164!/; 

165/4 

700 

•(s)     do    pfd.     .  .  . 

164 

(c)   Film     Insp.      . 

4 

4 

4 

166 

•(s)   First  Nat.  pfd 

106 

(s)   Fox  Km.  "A". 

82 

80% 

81/4 

3.866 

(c)    Fox  Thea.   "A' 

■  20  5i 

20 

20 

700 

•(c)    Intern.  Proj. 

•   >   t   • 

.... 

8 

.  .  .  • 

(c)    Keith  AO.    pfd.lOO 

99'/, 

100 

400 

•(b)   Keiths  6s  46 

99/, 

.... 

(»)    I-oew's.   Inc.    . 

6m 

60 

61% 

9.300 

(b)       do   6s   41ww 

107 

107 

107 

13,000 

(b)       do  6s41xwar 

101 

101 

101 

2.000 

•(s)   MGM  pfd.   . 

26 

(8)   M.    P.    Cap.. 

6« 

'f>H 

6% 

2.666 

•(s)   Orph.    Cir.     . 

23 

•(s)     do    pfd.     ... 

.... 

23/4 

(»)   Para.     KL     .. 

120 '4 

U7'% 

120 

56,966 

•(s)     do     pfd.      .". 

12m 

•(cb)  do     6s     47. 

99 

(b)  Par.  By.S/jsSl. 

99!/, 

99 

99/2 

32,000 

(s)   Pathe    

m 

3 

3 

700 

(s)       do   '-A"    ... 

13/. 

13>/, 

13/2 

800 

(b)       do    7s    37    .. 

65 

65 

65 

1.000 

(o)   Roxy  "A"  . . . 

24 

26 

(o)       do  units   . . . 

27 

29 

(o)       do  com.    .  .  . 

6 

1 

(o)    Skouras  Bros.   . 

38 

40 

.Stanley    Co.    . 

50 

4944 

49  ?4 

(o)  Technicolor   . . . 

!■/, 

3 

•(c)  TransLux    . . 

3*^. 

(o)   United    Art.    . 

13 

15 

(o)       tlo    pfd.     . .  . 

80 

85 

(o)   Univ.   Ch.  com 

T 

<o)       do     pfd. 

80 

85 

•(c)    Univ.    Pict.    . 

23 

(»)       do    pfi!.     .  . . 

100 

100 

100 

100 

<c)   Warner  Bros. 

19'/i 

19i^ 

191^ 

2,300 

(s)       do   "A"    ... 

28 /♦ 

27  M. 

27'^ 

6,200 

«c  b)   do   f,</j    28    . 

109 

108  !i 

108/, 

56,000 

•   Last    Prices    Quoted. 

(b)    Bond    Market. 

<c)    ("urh    Market. 

<o)   Over  the   Counter   Transactions    (Bid   and 

Asked). 
<s)    Slock    Exchange. 

KOTE:  B.ilalian  &  Kati  is  listed  on  the  Chi- 
cago Board.  Skouras  Bros,  on  the  St.  Louis 
Stock    Exchange   and    Stanley    in    Philadelphia. 


Henigson  Arriving 
Henry      HeniRsoii      arrives      today 
from   Univcr.sal   City   fur   a  vacatioii. 


Viertel   Arrives  in   New   York 
Bcrtlioltl  X'iertcl.  German  director. 
ha.s   arrived    in    Xcw    ^'oik    to    wri't 
scenarios   for    I'ox. 


U.  S.  Gov't  Plans 

Paramount  Suit 

(Continued   from   Page    1) 

conspiracy  in  restraint  of  trade  and 
announced  that  instructions  had  been 
sent  to  all  field  managers  advising 
them  no  adequate  substitute  for 
block  booking  has  been  offered,  but 
offering  to  co-operate  through  all 
branches  in  enforcing  the  seven  rec- 
ommendations made  by  the  industi-y 
at  the  Trade  Practice  Conference  in 
New   York  last   October. 

No  period  within  which  Paramount 
must  comply  with  the  order  has  been 
set,  but  it  is  probable  the  usual  30 
days  will  be  given. 

Kick  J.  Ludvigb,  general  counsel 
of  Paramount  declined  yesterday  to 
connnent  on  the  action  of  the  Fed- 
eral Trade  Commission. 


Franklin  Arrives  Wednesday 
Sidney   Franklin,  M-G-M  director, 
arrives    in     New     York    Wednesday 
from  the  Coast. 


"Ivan"  at  the  Cameo 

"Czar  Ivan  the  Terrible,"  newest 
Sovkino  production  will  have  its 
Xew  York  premiere  at  the  Cameo 
.Saturday,  March   10. 


Fox  Has  Three  on  B'way 

Making  the  third  Fox  long  run 
on  Broadway,  "Mother  Machree" 
opened  last  night  at  the  Globe. 


New  Series  of  Tests  on 
Television  Being  Planned 

A  new  series  of  tests  across  the 
Atlantic  on  television  will  be  started 
soon  between  London,  England,  and 
Newark,  N.  J.,  according  to  Capt. 
O.  G.  Hutchinson,  managing  direc- 
tor of  the  Baird  Television  Develop- 
ment Co.,  of  London. 


Ironic 


(Continued   from    Page    1) 

to  perpetuate  American  supremacy 
abroad.  Don't  discount  the  pressing 
need    for    action. 

"Mother  Machree*' 

About  five  weeks  ago  we  devoted 
an  evening  to  a  private  screening  of 
"Mother  Machree."  After  which  we 
said   editorially: 

"Mother  Machree"  will  be  one  of  the 
talked  .tbout  pictures  of  next  season. 
*  *  *  We  recommend  it  without  a  single 
reserv.ition*  *  *  It  is  a  sweei,  whole- 
some story,  jammed  full  with  pathos  and 
the  sort  of  thing  that  pulls  mightily  at 
the  heartstrings.  •  *  *  Yes,  it  is  an- 
other "Mother"  .story,  but  the  treatment 
— well,  you've  got  to  see  it  to  understand 
fully  what  it  is  that  reaches  out  from 
the   screen   and   holds    you. 

Last  night,  the  picture  made  its 
New  York  debut.  We  sat  through 
it  again  and  carried  away  a  firmer 
conviction  than  ever  that  our  first 
opinion  was  unerring  in  its  accu- 
racy. 

K  A  N  N 


N.  W.  Unit  to  Carry  Fight 
on  Arbitration  to  Finish 

(Continued  from  Pagt  1) 
west  exhibitor  unit.  Warners  re- 
cently obtained  a  court  order  re- 
straining the  board  from  outlawing 
company  cases,  pending  compliance 
with  the  decision,  handed  down  in 
case  of  Hans  Pederson,  Jamestown, 
N.   D.,  exhibitor. 

The  organizaton,  states  President 
W.  A.  Steffes,  will  fight  efforts  to 
set  aside  the  decision  "if  it  takes 
every  dollar  in  the  treasury."  A 
corps  of  attorneys  has  been  retained 
for  the  purpoe.  The  case  comes  up 
in  district  court  around  March  10. 


Eph   Rosen   Recovering 

Milwaukee — J.  E.  Rosen,  Titfany- 
Stahl  branch  manager,  is  recovering 
from  an   attack  of  grippe. 


T 


1928-29 

Among  the  Eighteen  Feature  Productions  luhich 
EXCELLENT  PICTURES  CORPORATION  it;i[I 
produce  next  season,  will  he  picturizations  of  these  stories: 


i( 


SOCIAL  SUICIDE" 

L.  V.  Jefferson 


"HEARTS  AND   MODELS" 

Leota  Morgan 


Mo 


re   names    of   stories    and   authors    announced    tomorrow 


£*Ci"4 


Pictures  Co/S^ 

SaMITEL  ZlERtER  president  ^^/Qa* 

NEW  YORK  crrr  ^<V 


Roth  Returns  to  Kansas  ' 
City  for  Theater  Merge 

Kansas  City — Jack  Roth,  form^ 
manager  of  the  I  sis  here,  and  latef 
with  Loew's  in  the  South,  has  rettirtj 
ed  and  interested  himself  in  tli 
Madrid,  as  first  step  in  reported  me 
ger  of  several  outlying  houses. 


Denny  to  Make  Ten  Weeks'  Ton 

Reginald  Denny  is  to  make  a  te 
weeks'    personal    appearance    tour 
kev  cities. 


Made  in  Austria 
James  A.  FitzPatrick  made 
Schubert  Centennial  Series  of  filn 
in  Vienna  and  other  points  in  Au 
tria  which  are  identified  with  the  li 
of  Franz  Schubert. 


Jean  Hersholt  Seeks  to 
Buy  Release  from  **l 

Jean    Hersholt    is    seeking    10   b' 
his    release    from     Universal.      it 
doubtful,  however,  whether  the  coi 
p;,riy  will  grant  his  release. 


HENNEGAN 

Program 

Covers 

special  Designs  for 
all  Holidays. 

Write  for  Samples 

The  HENNEGAN  CO. 
Cincinnati,  Ohio 


r---- 


AMALGAMATED 
VAUDEVILLE  AGENCH 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville    A 


i 


1600  Broadway,    New  York  Cit^;. 

Phone  Penn.  3580 


'If  You  Are  in  the 


Market   for    Any    Kind    of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US    AND    SAVE 

MONEY 

SEND    FOR    OUR    PRICE    LIST 

uiiaQacHBy! 

V^  no  UJ'»^t    5?^St  N""- ^orK.NV 

I.  Phone   Penna.    0330 

Motion    Picture    Department 
U.    S.   and   Canada  Agents  for   Debrier) 


I 


Everything  is 
Along  Old  Broadumy 


John  Ford^s 

FOUR  SONS 

Try  and  get  in  at  the 

GA  f  inr  V  THEATRE 
£^  M   C#    M       m       B'way  at  46th  St. 

S.R.O.  at  44  Performances  Since  Opening 


F.  W.  Mtirnau's 

SUNRISE 

"The  most  important  picture  in  the 
history  of  the  movies."  —  Life 

25th  Week 

HTTILf  17C^  C^ A     THEATRE 
M,  mifll!«9   9!|{«   B'way  &  42nd  St. 


John  Ford^s 

MOTHER 
MACHREE 

The  long-awaited  screen  success 
which  opened  last  night  at  the 

CY    tf\  n  1?    THEATRE 
MJ  %^   D   JE#      B'way  at  46tK  St. 


Coming  This  Month 

Frank  Borzctge^s 

exquisite  love  lyric 

MJkNET  GAYNOR  8i  CHARLES  FARRELL 

STREET 
ANGEL 

At  Another  Broadway  Theatre 


Tuesday,  March  6,  1| 


Other  BiUs  Hinge 
On  Brookhart  Bill 

{Continutd   from   Pag*    I) 

and  more  time  must  elapse  before 
members  of  the  committee  digest  the 
testimony. 

The  interstate  commerce  commit- 
tee probably  is  the  busiest  com- 
mittee in  Congress  at  the  present 
time,  with  a  large  number  of  matters 
pressing  for  attention.  Among  other 
things,  the  committee  has  pending 
the  coal  strike  in  Pennsylvania  and 
the  oil  scandal  hearings,  as  well  as 
a  host  of  other  matters. 

In  the  meantime,  it  is  not  consid- 
ered likely  that  any  action  will  be 
Uken  on  the  anti-block  booking  bills 
pending  in  the  House.  These  are 
all  in  committee  and  probably  will 
not  be  touched  until  the  Senate  com- 
mittee has  made  its  decision. 

If  the  Senate  committee  turns 
thumbs  down  on  the  Brookhart  bill, 
an  effort  may  be  made  to  get  the 
House  bill  acted  upon,  but  it  is  not 
believed  that  any  great  enthusiasm 
exists  for  the  measure  in  that  quarter 
of  the  capital. 


FitzPatrick    Making    Movietone 

■•In  a  Music  Shoppe"  is  the  title 
of  the  special  Movietone  subject 
which  James  A.  FitzPatrick  is  di- 
recting at  Fox.  This  music  subject, 
written  by  FitzPatrick,  is  based  upon 
the  life  of  Stephen  Foster  and  his 
compositions  are  being  played  and 
sung  before  the  Movietone  camera. 


Coast  Wire  Service- 


Cameramen  Hours  Too  Long 


COHMIHEE  TO  SOLVE 
OVEitWORK  PROBlfN 


Hours  of  cameramen  are  too  long, 
the  committee  considering  a  code  of 
ethics  for  cameramen  is  agreed.  Pro- 
ducers and  the  technicians'  branch  of 
the  Academy  of  M.  P.  Arts  and  Sci- 
ences are  preparing  a  solution  to 
cameramen's  overwork  problem. 

"U"  Casts  Mary  Philbin 

Mary  Philbin  has  been  cast  in  "The 
Girl  on  the  Barge,"  which  Edward 
Sloman   will   direct   for   Universal. 


Betty  Bronson  to  Return 

Betty  Bronson,  who  is  vacationing 
at  present  in  Europe,  will  return  to 
Hollywood  in  a  few  weeks  to  start 
work  on  a  production  being  lined  up 
for  her.  She  expects  to  return  to 
England,  Germany  or  France  again 
to  make  a  picture  or  two. 


Fazenda  Comedy  Completed 

Roy  Del  Ruth  has  completed  pro- 
duction on  "Five-and-Ten-Cent  An- 
nie," at  Warners.  Louise  Fazenda 
and  Clyde  Cook  are  co-starred. 


Suggest  Change 

Free  lance  writers  should  be 
paid  on  a  weekly  instead  of  a 
per  story  basis  the  contract 
committee  of  the  Academy  of 
M.  P.  Arts  and  Sciences  rec- 
ommends. 


» 


Cruze  to  Direct  Haines 
in  "Excess  Baggage 

James  Cruze  has  been  signed  by 
M-G-M  to  direct  William  Haines  in 
"Excess  Baggage". 


Fejos  E^st  for  Premiere 
Paul  Fejos,  director  of  Zakoro's 
unique  film,  "The  Last  Moment," 
yesterday  wired  he  will  attend  the 
opening  of  his  film  at  the  Greenwich 
Village  Sunday.  At  the  same  time, 
he  will  complete  the  shooting  of  his 
first  picture  for  Universal,  "Lone- 
some." 


Holt  Returning  to  Paramount 

Jack  Holt  is  returning  to  the  Para- 
mount studio  to  star  in  two  Zane 
Grey  westerns. 


Production  at  StandstiUl 
At  Universal  Studil 

With  completion  of  camerawork^ 
"Lonesome,"  the  Mann  Page  stl 
directed  by  Dr.  Paul  Fejos,  all  s| 
dio  work  at  Universal  City  now  iJ 
a  standstill.  Production  will  not] 
resumed  until  about  the  middle  ^ 
April,  when  the  studio  will  be  pai|i 
re-opened  for  the  purpose  of  putti 
several  western  features  in  wc 
Regular  production  probably  will 
start  for  several  weeks  thereafter. 


Brill  to  Give  Luncheon 

Dave    Brill    will    give    a    lunch- 
to  exhibitors  at  the  Astor  on  Thi 
day    at    12:30    to    mark    the    for 
launching    of    the    Brill    Distribu 
Corp.,  New  York,  with  offices  at  , 
7th  Ave.    Trailers  of  the  Ufa  pictu; 
that  the  company  is  handling  willij 
shown.  i1 

Cast  in  "Detectives" 

Addition  of  Clarence  Lyle,  forn- 
stage  celebrity,  and  Koo  Mai,  Jai- 
nese  character  actor,  completes  Cit 
of  "Detectives,"  co-starring  Ki| 
Dane  and  George  K.  Arthur.  % 
story  is  an  original  by  Chester  \i 
Franklin  and  Robert  Lord.  i 


\i 


Knispel  Goes  to  Philadelphia 
Fred     H.     Knispel,     Pathe    speq 
representative,    who    heretofore 
made    his    headquarters    at    ChicaJ 
arrived    in    New    York    Sunday 
route    to    Philadelphia    on    a    spe^ 
sales   assignment. 


JACK  "CON"  CONWAY 


TITLING 


(Fox) 


''Sally  of  the  Scandals'' 

(F  B  O) 


44 


Back  Stage^' 

(F  B  O) 


To  FoUow 
Another  F  B  0  GOLD  BOND  SPECIAL 


Paramount  (1927) 

"Knockout  Reilly" 
"Cabaret" 
"Nevada" 

"Two  Flaming  Youths" 
"We're  AU  Gamblers" 


"Jake  the  Plumber" 

"Legionnaires  in  Paris" 
"Coney  Island" 

(FBO) 

"Flying  Romeos" 

(First  National) 


i 


I 


Dmmtsston  to  cstart  Far  amount  A^ctton  at  Once 

V 


■^NEWSPAPER 
FFILMDOM 


ULTHE  NEWS 
ALL  THE  TIME 


XLIII   No.  56 


Wednesday,   March  7,    1928 


Price    5    Cents 


ILENT  ON  GENERAL  SUITS 


1928-1929 


w 


OT  much  change  in  the 
line-iij).  Output  will  total 
pretty     much     the     same 

season  as  this-  Major  pro- 
is  won't  vary  appreciably, 
I  he  inde])endents  may  swell 
sear's   productions   to   even 

r  proportions. 

11(1  so  in  a  ])erio(l  \vhen  po- 
I'llm  circles  are  talking  lots 
It    economy    but    practising 

of  what  they  talk,  plans  are 
ing  themselves  for  another 
\e  months  of  overlapping 
ibution,  overproduction  and 
liuilding  of  theaters. 

Market  Needs 

ntlicr   husiiu'sscs.    the    inaiuifac- 

inaUcs  an   attempt   to   find  how 

Mlions  have  clianged.    Tliat's  how 

deteniiiiies    his    output.     Not    in 

industry,   so  far  as   we   can   dis- 

er.    And   if  we   are  wrong,   some- 

y  somewhere  can   do  us  a  kindly 

1  by  giving  us  liglit.    The  dear  old 

business  at  some  long  past  date 

ved  at  tile  conclusion  that  600  or 

features  a  year  was  a  pretty  good 

1  and  has  stuck  to  the  guns  ever 

e.     Isn't    it    ridiculous    to    assume 

market     requirements     remain 

stant    year    in    and    year    out,    es- 

ially    in    an    industry    that    is    re- 

kable  for  the  rapidity  with  which 

hanges  its   spots? 

'he  Sausage  Epidemic 

"go    much    money    is    being    spent 

•  ■■oduction   for   many   reasons,    an 

tant   one   being   that   too   many 

'cs     are     turned     out.       Which 

^    for    a    glutted    market    and    a 

•'J.   epidemic   of   stupid  entertain- 

Releases    follow    in    on    each 

so   fast   that    specialized   atten- 

is    impossible.     Thus    additional 

tial    profits    are    lightly    pushed 

I'f    the    reckoning.     Distribution 

ips  and  duplicates  when  no  rea- 

■    for    it    exists    if    personal    pride, 

poleonic  tendencies  and  desire  for 

*er  are  eliminated. 

\Stability  and  Dollars 

U  licse    are    problems    of    moment. 
|ese  are  matters  which  might  pave 
{Continued    on    Page    2) 


U.  S.  SHOULD  AID  NOT 
RESTRICT— 8CHENCR 


II  a.diinyton    Bureau    of    THll   FILM   DAILY 

Washington  —  Instead  of  passing 
measures  like  the  Brookhart  bill 
"hamstringing"  the  industry,  Con- 
gress should  assist  the  American  in- 
dustry to  maintain  world  supremacy 
in  the  face  of  hostile  regulations 
abroad,  declares  Joseph  M.  Schenck, 
in  a  telegram  to  Rep.  Crail  of  Los 
.Angeles,  rapping  sponsors  of  the  bill. 
Tlie  telegram  was  read  into  the  rec- 
ord at  the  recent  Brookhart  hearings. 

.\ny  reflection  upon  industry  by 
(Continued    on    Page    2) 


COLUMBIA  PLANS  RELEASE 
Of  EUROPEAN  PICTURES 


Several  pictures  produced  by  Brit- 
ish, PVench  and  German  producers 
will  be  distributed  in  the  United 
States  by  Columbia  if  negotiations 
now  under  way  are  completed  abroad 
by  Frederick  F.  Shoninger,  Euro- 
pean  representative   of   the   company. 

Columbia  is  to  handle  these  pic- 
tures on  a  reciprocal  basis.  Colum- 
liia  pictures  next  season  are  to  be 
booked  generally  into  German, 
French  and  British  theaters,  in  re- 
turn for  the  distributing  arrangement. 


Code  Next  Week 

Wash.    Bur.    of    THE    FILM    DAILY 

Washington — Code  of  ethics 
adopted  at  the  Trade  Practice 
Conference  in  New  York  last 
October,  may  be  made  public 
next  week,  the  Federal  Trade 
Commission  states.  Report  of 
Commissioner  Abram  F.  Myers 
now   is   being   studied. 


MOST  INDEPENDENTS  EAVOR 
BROOKHART  BILL  IS  CLAIM 


Referendum   on   the    Brookhart   bill 
among    unaffiliated    exhibitors   of   the 
nation   shows  a  large  majority  in  fa- 
(Continued    on    Page    7) 


Williams  Files  Suit  for 
Ouster  from  British  Firm 

London  (By  Cable) — Damages  for 
alleged  wrongful  dismissal  and  ar- 
rears in  salary  are  sought  by  J.  D. 
Williams  in  suit  filed  against  British 
National  Pictures,  Ltd.  The  defen- 
dant company  admits  liability  for  part 
of  the  salary  but  says  Williams'  dis- 
missal was  justified  because  he  re- 
fused to  obey  "reasonable  and  proper 
orders."  Williams'  salary  was  $25,- 
000  annually.  -Suggestions  that  Wil- 
liams was  extravagant  were  denied. 


Company  Expected  to  Continue 
Refusal  to  Comply  with  Order 


Keith  and  Orpheum  Net 
for  8  Months  $1,924,865 

Net  profit  of  $1,924,865  for  the 
eight  months  ended  Aug.  31,  1927,  is 
shown  by  the  combined  statements 
of  B.  F.  Keith  Corp.,  and  affiliated 
companies  and  the  Orpheum  Circuit 
and  subsidiaries.  This  is  applicable 
to  the  interest  of  the  new  corpora- 
tion, the  Keith-Albee-Orpheum  Corp., 
on  the  assumption  of  the  acquisition 
of  the  entire  outstanding  common 
stock  of  Orpheum.  This  compared 
(Continued    on    Page    7) 


Washinglon   Bureau   of    THE   FILM   DAILY 

Washington  —  Decks  are  being 
cleared  for  action  in  the  Federal 
Trade  Commission's  case  against 
Paramount,  for  it  is  generally  be- 
lieved here  the  company  will  con- 
tinue its  refusal  of  several  months 
ago  to  abide  by  the  cease  and  desist 
order,  as  no  acceptable  substitute 
plan  for  block  booking  has  been  ad- 
vanced. 

In  this  connection,  the  commission 

is   declared  ready   "to  go   to  bat"   on 

its    action,    within    the    next    two    or 

three   weeks,   convinced   that   immed- 

(Continued    on    Page    2) 


Hearings  First  Would  Be 
Held  If  Any  Others 
Are  Cited 

U'asliinnton   Bureau    of    THE  FILM   DAILY 

Washington  —  Whether  proposed 
court  action  in  the  Federal  Trade 
Commission's  cast  against  Paramount 
would  be  followed  by  similar  suits 
against  every  company  engaged  in 
block  booking  in  the  industry,  is  the 
subject   of   speculation    here. 

If  the  Federal  Trade  Commission 
brings  general  suit  against  producers 
and  distributors  practicing  block 
booking,  it  will  not  be  filed  until 
af'er  the  companies  involved  have 
been  given  a  hearing,  in  conformity 
with  the  i)rocedure  usually  followed 
by  the  commission,  it  was  explained 
yesterday  by  Commissioner  Abram 
F.    Myers. 

All  companies  against  which  pro- 
ceedings were  planned  would  be  given 
a  secret  hearing  before  the  board  of 
review  of  the  commission.  No  infor- 
mation as  to  the  companies  named  or 
the  matter  divulged  at  such  hearings 
would  be  made  public  until  it  was 
determined  to  bring  suit.  Officials 
of  the  commission  refused  to  discuss 
the  probabilities  of  a  general  suit 
pointing  out  that  the  procedure  in 
such  cases  w^as  public. 


CLEVELAND  UNIT  STANDING 
EIRM  AGAINSHERCENTACE 

Cleveland    exhibitors    oppose    per- 
centage   and    will    "stand    by    their 
guns"   on   the   ruling  against   percen- 
(Continued    on    Page    2) 

SILVER,  STWg.  M.; 
OTHER  CHANCES  SOON 


Philadelphia — Jacob  Fabian,  a  large 
stockholder  in   the   Stanley  organiza- 
tion, from  now  on  is  expected  to  play 
a  more  important  role  in  formulating 
(Continued    on    Page    7) 

Alicoate   to   Coast 

John  W.  Alicoate,  publisher  of 
THE  FILM  DAILY,  left  last  night 
for  his  semi-annual  trip  to  Holly- 
wood. 


L 


DAILV 


Wednesday,  March  7, 


ViL  XLIII  No.  5  6  Wednesday,  March  7, 1928  Price  5  Gents 


lovN  w.  kiimn 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
■t  165(1  Broadway,  New  York.  N.  \.,  and 
•opviicht  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  I.  \V.  Alicoate,  President  and 
PiibliNher:  M.iiirice  U.  Kann,  Vice  President 
and  Kilitor;  Donald  M.  Mersereau,  Treasurer^ 
Business  ami  Advertising  Manager;  Ralph 
Wilk,  Traveliiii!  Representative.  Entered  as 
Kcond  class  matter  Mav  21,  1918.  at  the 
^stollioe  at  New  York.  N.  Y..  under  the  act 
•f  March  3.  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10  00  oue  year;  6  months,  $5.00;  3  months. 
$3.00.  Foreign.  $15.00.  Subscribers  should 
remit  with  order.  Address  all  coramunica- 
lions  to  THE  FILM  DAILY,  1650  Broad- 
way. New  York,  N.  Y.  Phone  Circle  4736- 
4737  4738  4739.  Cable  address:  Filmday. 
New  York.  Hollywood.  California— Harvey 
E.  Gnusman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London- 
Ernest  \V.  Fredman,  The  Film  Renter,  58, 
Great  MarlUirough  St.,  London,  W.  1.  Ber- 
lin—Lichtbildbuehne,     Friedrichstrasse,    225. 


Expected  to 

Continue  Refusal 

'Xoiitiiiucd    frnm    Page    1) 

iate  court  action  is  the  proper  course. 

As  was  pointed  out  by  THE  FILM 
DAILV,  Oct.  19  last,  legality  of 
block  booking  is  a  matter  the  United 
States  will  be  called  upon  to  decide, 
if  the  lower  courts  sustain  the  coni- 
missior.'s  order.  This  was  made  a 
practical  certainty  at  the  Trade  Prac- 
tice Conference,  by  the  attitude  of 
distributors  toward  block  booking. 
particularly  when,  in  announcing  the 
six  points  concession,  they  made  it 
clear  they  did  so  without  sacrificing 
any  legal  rights  in  the  matter. 

The  commission,  it  is  almost  cer- 
tain, will  be  forced  to  seek  recourse 
in  court  to  enforce  its  order.  The 
commission,  it  is  believed  here,  has 
got  itself  too  deeply  into  the  matter 
to  back  out  and  will  go  through  with 
its  order,  putting  the  seal  of  gov- 
ernment disapproval  upon  block  book- 
ing in  any  form. 

The  commission  is  understood  to 
have  watched  the  Brookhart  hear- 
ings with  a  great  deal  of  interest. 
with  a  view  to  securing  any  additional 
arguments  it  could  in  support  of  its 
stand. 


Chadwick  Returns  to  Coast 

1.  1-2.  Chadwick  has  left  for  Holly- 
wood to  resume  production  for  First 
Division  Distributors.  His  next  pic- 
lure  is  to  be  "The  Miracle  Girl," 
starring   Betty   Compson. 


When  you   think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant     3040 


(s)    Am.    Seat 

*  do     vtc 

*(cb)   do    6s    36    .. 

Bal.    &    Katz    . 

(c)    Con.    Fm.    Ind. . 

(c)        do    pfd 

*(s)    East.    Kodak    . 

*(s)      do    pfd 

'(c)  Film  Iiisp.  .  . 
•(s)  Fir^t  Nat.  pfd. 
(s)  Fo.\  Fm.  "A". 
(c)  Fox  Thea.  "A" 
*(c)  Intern.  Proj.  . 
(c)  Keith-A-O  .  .  . 
0>)  Keiths  6s  46  . 
Cs)  Loew's,  Inc.  .  . 
(Ii)  do  6s  41ww. 
00  do  6s4Ix-war. 
*(s)  M-C-M  pfd.  .. 
*(s)  M.  P.  Cap.. 
(s)    Oiph.    Cir.     . .  . 

*(s)      do    pfd 

(s)  Para.  F-L  . .  . 
*(s)  do  pfd.  ... 
(b)  do  6s  47  .. 
(li)    Par.  Bv5  5/^s51. 

(s)    Pathe    

(s)        do    "A"    

(b)  do    7s    37 .  .  . 

(o)   Roxy  "A" 

to)        do  units    .  .  . . 

(o)        do   com 

(ii)    .Skdiuas  Bros.   . 

Stanley  Co.  . . 
'  (c)  Technicolor  .  . 
*(c)  Trans-Lux  .  .  . 
(o)    United    Art.     .  . 

(o)        do    pfil 

(o)    Univ.    Ch.    com. 
(o)       do     pfd. 
*(c)    Univ.    Pict.    .  . 
(s)        do    pfd 

(c)  Warner  Bros.    . 

(s)        do    "A"    

(c-b)   do  G'As  28    .  . 


19'/2 

23'A 
I66K2 


82 
19M 

99/2 
991/2 

62^ 
107J4 
101^ 


19 

23 

165Ji 


80^ 
i9H 

99J4 
99}^ 

61^^ 
10754 

lom 


22'A     22 


99H 

102^ 

i'A 

boVt 
24 
27 
6 
37 

so'A 
I 'A 

i'i" 

80 

2 
so 

99/2 

20/8 
28. 5i 
109 


9954 
102^ 

3 

13H 
64 
26 
29 

7' 
39 
49. >^ 

3 

is" 

85 

85    " 
99'yi 

\9y2 

27Ys 


40 
73!4 

102J4 

.      63 
19 
23!^ 

165-Xi 

164 
4 

106 
?,QV2 
19J4 
8 
99H 
99/2 
6VA 

107'/i 

w\A 

26 

22 

23% 

11954 

12m 

99/2 

102  J^ 
3/8 
14 

64 


50^ 

"m- 


Sales 

100 


400 
1,400 
l,40O 


3,500 
500 

'566 
1,000 
5,200 
1,000 
1,000 


200 

33,466 

44,666 
6,000 
7,300 
2,100 
6,000 


23 
99/. 
19« 
27./S 


10 

1,800 

•1,200 

108/    108.7$    32,000 


*    Last    Prices    Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)    Over   the    Counter   Transactions    (Bid    and 

Asked). 
(s)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange    and    Stanley    in    Philadelphia. 


Riesenfeld  Now  on  Coast; 
U.  A.  Headquarters  There 

Los  Angeles — Hugo  Riesenfeld  ar- 
rives from  New  York  today  to  make 
his  headquarters  here  permanently. 
Me  will  manage  the  United  Artists 
which  has  been  withdrawn  from  the 
\\'esco  pool  and  supervise  U.  IK. 
houses  in  Detroit  and  Chicago. 
Riesenfeld  will  also  score  all  Unite(.' 
.\rtists  pictures. 


1928-1929 


(Continued  from  Page  1) 
the  way  to  firmer  stability  and  greater 
earning  power.  Perfection  of  the  ma- 
chinery to  bring  them  about  is  with- 
in the  reach  of  the  brains  of  the  in- 
dustry. Provided,  of  course,  the  wil- 
lingness   to    do    so    prevails. 

KANN 


Cleveland  Unit  Firm 
Against  Percentage 

(Continued    from    Page    1) 

tage  made  by  the  Cleveland  exhibi- 
tor association,  states  George  W. 
Erdmann.  business  manager  of  the 
organization,  who  stopped  over  in 
New  York  from  Washington  return- 
ing from  hearings  on  the  Brookhart 
bill. 

Out  of  the  115  members  of  the  as- 
sociation, only  three  violations  of  the 
organization's  ruling  have  been  dis- 
covered, and  these  members  expelled. 
Percentage,  bookings  are  considered 
detrimental  to  the  majority  of  exhib- 
itors and  no  exceptions  to  the  rule 
will  be  made. 


Hughes  Reported  Planning 
Production  in  East 

Howard  Hughes,  head  of  Caddo 
Prod.,  is  reported  considering  pro- 
duction at  Paramount's  Long  Island 
studio. 


"U"  1928-29  Program  Over 
65  Per  Cent  Completed 

Slightly  more  than  65  per  cent 
of  the  1928-29  Universal  schedule  is 
either  completed,  being  cut  and 
titled,  Henry  Henigson,  general  man- 
ager of  Universal  City,  stated  yester- 
day on  his  arrival  in  New  York  for 
conferences  with  R.  H.  Cochrane, 
Beno  Rubel  and  Lou  Metzger.  Suf- 
ficient stories  to  complete  the  pro- 
gram have  been  purchased,  but 
Henigson  has  a  number  of  prospec- 
tive pictures  in  mind. 

WAFILMS,    Inc.  | 

Walter   A.    Putter,    Pres.  ! 

for 

Library  Stock  Scenes 

New    York  Hollywood 

130  W.  46th  St.        c/o  Leon  Schlesinger 
Bryant   8181      1123   No.    Bronson  Ave. 


I 


1928-29 

Among  the  Eighteen  Feature  Productions  luhich  EXCEL- 
LENT PICTURES  CORPORATION  xvill  produce  next 
KcaKOii,  will  he  picturizations  of  these  stories: 

"MASQUERADE  MARRIAGE" 

By  Pamela  James 

"DAUGHTERS  OF  DESIRF' 

By  Janet  Vale 

More  vo-})ics  of  stories  and  authors  announced  tomorroiv 


^ 


ipi^ 


Pictures  G 


SaMITEL  ZiERLER  president  ^ 
NEW  YORK  cnrr 


^^Oi 


U.  S.  Should  Aid  ^ 
Restrict — Sche 

(Continued  from  Page  1) 
proposed  Congressional  enar 
will  only  encourage  further  ' 
measures  on  the  part  of  the  i- 
governments,  Schenck  said.  Th 
in  favor  of  the  Brookhart  hi 
insignificant  exhibitors  who  a 
terested  in  getting  pictures  u 
paying  a  reasonable  price.  Th( 
not  the  constructive  element  c 
industry  and  have  never  helpe 
progress  of  the  American  niotio 
ture. 


1 
tl 


ler. 


Mil 

i 


Meyer    on    His    Own 

Abe    Meyer,    for    years    ass 
with    Hugo    Riesenfeld,    has   i.  le 
Abe  Meyer,  Inc.  with  offices  in 
way  Hall.    He  will  handle  pre 
tion  acts,   artists  for  picture  th 
and   private   entertainment. 


r 


-I- 


OFFICE 

and 

EXCHANGE 


1 1 


with 

VAULTS 

PROJECTION,  CUTTIIi; 

and  SHIPPING  ROOM 

I 

LIGHT  ON  FOUR  SIdL  | 
IN  THE  HEART  OF  T1,S  I 
MOVIE  DISTRICT.  EVeV  i 
ESSENTIAL  CONCi-l 
TRATED  IN  ONE.  lOo  \ 
SPRINKLER.  3  -  PASSE  -  j 
GER,  1  FREIGHT  EI-  i 
VATOR. 


126- 130  W.  46th  5 

Between    B'way   and   6th  / 

Leavitt  Buildii 

2nd  Floor     Phone  Bryant  7 


*WE  NEVER  mSAPPOINTI 


INCORPORATED      I ' 

220  WEST  42'iPSTRBT 

NEW  YORK 


ALLAN  A.LOWNES.CEN.MC 


^HAT   YOU   ARE   ALWAYS 
SEEKING  TO  BOOK 

What  you  are  always  hoping  you 

have  hooked — 

is  here  in 

mAMONA" 

A  Truly  Great  Box^Office  Picture 


IJ'ROM  the  director— 
^  Edwin  Care  we  -  and 
te  star  DOLORES 
lEL  RIO  and  the 
(ganization  that  gave 

RESURRECTION^^ 
•  iomes  this  United 
irtists  Picture — the 
:reen  story  mill  ions 
re  waiting  for  you  to 
nnounce. 


I 


Think  of  these  money  values 


DEL  RIO 

One  of  the  most  popular 
sensational  screen  stars  of 
the  day. 


Presented  by  INSPIRATION  PICTURES  INC 
and  EDWIN  CAREWE 


UNITED    ARTISTS    PICTURE 


Hail  DOLORES  DEL  RIO  -  ^^RAMONA| 

— it's  tte  ans'wer  to  any  box= 

office  problem 

With   the   tremendous   world-  terest  of  the  story,  gorgeous!, 

wide  popularity  of  the  book —  and  vividly  caught  by  the  cam- 

the  enthusiastic  BIG  drawing  era — "Ramona''  enters  the  field 

power  of  the  star — the  pulsat-  as  one  of  the  most  pleasurable 

ing,  absorbing  heart  appeal  in-  buys  of  the  season* 

This  is  a  picture  you  will  Bank  On— 
Bank  On    and   Bank  Onl 


I 


Get  a  "  Ramo 
Campaign  Bol< 
and  see  the  lis 
the  many  worh 
while  t  i  e  u  p  s  lat 
have  been  secie^ 
for  this  picture. 

PAUL  WHITEMNI 
Victor    Record  —  '^' 
Drug  Stores  —  Natnal 
Federation  of  Won  ^ 
Clubs  and  others.  • 


UNITED    ARTISTS    PICTURE 


J 


THE 


March  7,  1928 


Coast  Wire  Service 


Studios  Not  Closing 


SPIKES  REPORT 
IWN  WAS  PLANNED 


idios  will  not  be  closed, 
■  Baron,  vice  president  in 
)roduction,  declares  in  de- 
iblished  statement  that  a 
was  planned   until   June    1. 

to  these  reports,"  said  Le  Baron, 
iidios  never  have  been  more  ac- 
*  inception  of  the  company.  \ye 
it  top  speed,  with  six  companies 
and  at  various  locations  through- 
i.  We  will  continue  to  operate 
cater  activity  during  this  month 
soon  as  all  our  plans  for  the 
pkram    have    been    definitely    com- 

'  ion    to    our    motion    picture    pro- 
laboratory     containing     the     ap- 
the    use   of    the    Radio    Corp.    of 
1    General  Electric  method  of  sound 
and   synchronization   is   being   in- 
)!■    Hollywood    studio.      This  _  lab- 
ue  operated  under  the  supervision 
,  _;-al    Electric    engineers." 


Tl 

I 
( 


wn  Suffers  Collapse 


tices,"    which    Ralph    Ince 
lGI  g  for  FBO,  Joe   E.  Brown 
ardies  a  disappointed   corned- 
other    day    while    enacting 
tragic    scene,    Brown    was 
der    a    tremendous    nervous 
else    enacted    his    role    not 
It   too   well,    as    he    suffered 
He  was  ordered  home  by 
fKir,   but    has    recovered    suffi- 
)   continue    his    work. 


ij  II  May  Make  Quota 
I   Pictures  in  France 

Menjou  may  make  quota 
11  France  for  Paramount, 
ted. 


ikjittle 
I    from  ''Lots'' 


^ 


4;  By    RALPH    WILK  ^^ 

Hollywood 
JL  R?:YES  SPINDOLA  has 
distinction  of  being  the  only 
I  assistant  director  on  the 
He  is  a  member  of  the  Her- 
eon unit  and  works  with  Ray 
who    is    Brenon's    chief    as- 


Passing  Show:  Leland  Hay- 
eading  a  copy  of  the  Amer- 
ercury;  Peter  Mole,  the  light- 
)ert,  visiting  the  M-G-M  and 

)ach  studios. 

*  *         * 

mong  our  leading  monocle 
rers  in  Hollywood  we  list 
|;  von  Stroheim,  Ivan  Lebe- 
,  Lucian  Prival,  Andres  de 
urole  and  Douglas  Gerard. 

*  *        * 

th  touch  divine  and  shivering 
I'll  turn  this  water  into  wine," 
sub-title  eliminated  from.  "The 
d  Rogue."  However,  the  title 
ecorates  a  water  cooler  at  the 
I  Artists  studio. 


Directors'  Code 

Code  of  ethics  for  directors 
and  producers  is  to  be  drafted 
by  the  Academy  of  M.  P.  Arts 
and   Sciences,  it  is  understood. 


Warners  Starting  Work  on 
"Noah's  Ark"  April  5 

Dolores  Costello  is  to  have  the 
stellar  lead  in  "Noah's  Ark,"  which 
Michael  Curtiz  will  direct  for  War- 
ners. The  picture  will  utilize  Vita- 
phone  effects.  Production  is  to  start 
April  5.  Anthony  Coldeway  wrote 
and    adapted    the    story. 

Florence  Vidor's  Next  Named 

Florence  Vidor  will  make  "The 
Magnificent  Flirt,"  upon  completion 
of  her  role  in  "The  Patriot."  Loret- 
ta  Young,  Marietta  Milner  and  Albert 
Conti  have  been  assigned  roles. 

Belle  Bennett  to  Star  in 
Four  for  Tiff any-Stahl 

Tiffany-Stahl  has  signed  Belle  Ben- 
nett for  four  pictures.  The  first  will 
he.    "Lummox"   by    Fannie    Hurst. 

Prepares  "U"  Story 

William  Lord  Wright  is  preparing 
a  story  which  Universal  is  to  make. 
It  is  titled,  "Terrors  of  the  Unknown" 
and  is  based  on  the  adventures  of  a 
group  of  people  who  in  some  man- 
ner find  themselves  on  an  unknown 
land  wherein  dwell  prehistoric  ani- 
mals such  as  the  dinosaur,  icphyosau- 
rus,  brontosaurus  and  the  diplodo- 
cus. 


Vera  Reynolds  Borrowed 
for  Columbia  Picture 

Vera  Reynolds  has  been  loaned  by 
De  Mille  to  Columbia  for  "Golf 
Widows,"  with  Harrison  Ford  and 
Sally  Rand.     Erie  Kenton  is  director. 


§b  near  the  Ocean  it's  callaL 

X 

fo  modem  in  equipment  and 
well  conducted  it  is  known  as 
one  of  the  Wforlds  finest  Hotels 

fo 
plan  a  Sojourn  by  the  Sea  and  visit 


ATLANTIC  CITY 


Joel   Hillman 
President 


NEW  JERSEY 

JuLi.\N  A.  Hillman 
Vice-President  &  Manager 


WHEN  IN  WASHINGTON  VISIT 
HARVEY'S  RESTAURANT,  11th  and 
PENNA.  AVES.  FAMOUS  SINCE  1SS« 


Most  Independents 
Favor  Brookhart  Bill 

{Continued   from   Page    1) 

\or  of  its  passage,  Sydney  S.  Cohen, 
president  of  the  Board  of  Trade  and 
Commerce  of  the  M.  P.  Industry,  told 
Sen.  Watson,  chairman  of  the  inter- 
state commerce  committee,  in  a  re- 
cent letter. 

Exhibitors,  said  Cohen,  feel  that  "a 
stronger  force  than  any  existing  to- 
day should  be  invoked  to  better  safe- 
guard their  investments  and  interests 
in  the  motion  picture  industry  and 
that  this  bill's  sincere  intent,  if  put 
into  operation,  will  be  an  instrument 
which  will  alleviate  their  most  press- 
ing present  ills  and  will  permit  them 
to  better  serve  their  public." 


Silver,  Stanley  G.  M.; 
Other  Changes  Soon 

{Continued   from   Pacje    1) 

company  jiolicics.  Additional  changes 
in  the  executive  personnel  arc  looked 
for  in  the  next  two  weeks. 


Moe  Silver  has  been  apjioiiitcd  man- 
aging director  of  the  Stanley  Co. 
with  headquarters  in  New  ^'ork.  .Sil- 
ver has  been  connected  with  Moe 
Mark  for  14  years  in  the  operation 
of  the  Mark  .Strand  holdings  in  New 
Kngland.  Frank  Buhler  denied  ye>- 
terday  he  intended  resigning  frc.ni 
Stanley,  as  reported.  He  will  con- 
tinue in  charge  of  the  company's 
Philadelphia  holdings. 


Stanley  Buys  Houses  of 
Haring  &  Blumenthal 

Final  closing  of  the  long  pending 
deal  for  the  flaring  &  Blumenthal 
theaters  is  announced  by  the  Stanley 
Co.  The  houses  are  the  Central, 
Union  and  Ritz  in  Jersey  City,  and 
the  Lincoln  and  Roosevelt  in  Union 
City,  New  Jersey.  With  the  closing 
of  this  deal  the  Haring  &  Blumen- 
thal circuit  passes  out  of  existence. 
The  houses  will  be  under  supervision 
of  the  Stanley-Fabian  Corp.  which 
controls  65  theaters  in  New  Jersey. 
Addition  of  these  five  theaters  gives 
to  Stanley  Co.  operation  of  more 
than  275  houses  in  seven  states  and 
the   District  of   Columbia. 


March  20  Is  Date  for 

"Trail  of  '98"  Opening 

March  20  is  date  set  by  J.  J.  Mc- 
Carthy for  premiere  of  "The  Trail 
of  '98,"  new  M-G-M  roadshow  at 
the  Astor,  New  York. 


Keith  and  Orpheum  Net 
for  8  Months  $1,924,865 

{Continued  from  Page  1) 
with  a  net  profit  of  $3,813,105  in  the 
year  1926  applicable  to  such  interest. 
Total  income  for  the  eight  months 
was  $23,147,315.  against  $36,480,356 
in  tiie  year  1926,  and  net  income 
from  operations  after  depreciation, 
and  amortization  of  leaseholds  was 
3f2,842,352,  against  |5,402,227. 


OSWALD— THE  PEER... 


Produced  for 


-of  all  cartoon   characters 

-a  proved  fact  since  he  is 
the  most  consistently 
screened  cartoon  figure 
of  the  present  day. 

-originality  in  theme  and 
treatment  are  the  ingre- 
dients responsible  for 

OSWALD'S  GREAT 
SUCCESS 


PRODUCED     BY 

Winkler  Pictures 

INCORr  ORATED 


Vnwers<2l\i\mLl\l  Cartoons 


WHERE   ARE   THE  PICTURES? 

AGAIN  this  oft-repeated  question ;'  for  without  pictures — good  pictures — the  majority  of  theatres 
throughout  the  country  are  deprived  of  their  one  great  attraction. 
The  average  motion  picture  house  has  no  symphony  orchestra,  no  glorified  tabloid  vaudeville  with 
which  to  gloss  over  mediocre  pictures.    It  must  depend  almost  wholly  upon  the  quality  of  its  screen 
entertainment,  so  when  this  is  poor  the  theatre's  business  must  suffer. 

At  present  there  is  a  dearth  of  good  pictures,  the  few  in  circulation  coming  from  two  or  three 
sources  only.  Let  us  ask  another  question.  Where  would  the  unaffiliated  exhibitors  in  particular  be 
this  season  if  it  were  not  for  the  consistently  good  product  of  Fox  ? 

Fox  announcements  for  the  future  bespeak  such  a  continuance  of  super  product  as  merits  the 
support  of  all  exhibitors. 

Good  pictures  can  save  the  industry  and  good  pictures  alone.  Pictures  should  not  be  used  as 
"chasers,"  as  at  present  is  the  case  in  many  houses.  There  is  no  incentive  to  producers  to  improve  when 
the  picture  is  relegated  to  a  secondary  place.  And  the  irony  of  the  situation  is  that  the  worst  offenders 
in  this  matter  of  burying  pictures  beneath  presentations  are  those  big  companies  making  the  most  con- 
sistently mediocre  pictures. 

Let  these  companies  now  so  committed  to  presentations,  and  so  engrossed  in  the  acquisition  of  thea- 
tres concentrate  their  best  efforts  upon  the  production  of  consistently  worthwhile  pictures.  Then  there 
will  no  longer  be  any  need  for  the  utterance  of  the  exhibitor's  plaintive  and  impatient  query — WHEKE 
ARE  THE  PICTURES? 

"THE  ONE  GREAT  INDEPENDENT" 

WE  wondered  at  the  significance  of  the  above  designation  which  appeared  in  the  Fox  adver- 
tisements appearing  in  last  week's  trade  papers,  until  we  learned  of  his  acquistion  of  West 
Coast  Theatres ;  then  we  were  enlightened. 

We  have  frequently  termed  him  a  "great  independent ;"  but  being  like  all  really  "big"  men, 
modest  by  nature  and  preferring  to  let  others  say  the  nice  things — the  real  truth  about  him ;  he 
has  been  content  to  go  along  independently (  and  howl)  making  constantly  improving  pictures. 

But  now  all  is  made  clear;  the  significance  of  his  announcement  of  a  100  million  dollar  pro- 
duction program  for  the  next  ten  years  becomes  apparent;  and  his  frank  assertion  of  his  position  in 
the  industry— that  of  being  THE  ONE  GREAT  INDEPENDENT— becomes  understandable. 

William  Fox's  record  of  successes  in  the  past,  dating  back  to  his  successful  fight  against  the 
General  Film  Co.,  and  his  promise  of  still  greater  ones  in  the  future,  both  as  evidence  by  his  an- 
nouncement of  next  season's  product,  (and  it  must  be  borne  in  mind  that  these  great  box  office 
pictures  of  his  are  given  to  the  exhibitor  before  all  the  life  has  been  drained  from  them)  as  well 
as  by  his  latest  theatre  expansion,  fully  entitles  him  to  this  designation.  This  expansion,  his 
acquisition  of  control  of  West  Coast  Theatres,  which  have  been  operated  up  to  now  by  Paramount, 
United  Artists  and  Metro-Goldwyn  in  which  he  already  held  36%  interest,  was  made  necessary  by 
the  fact  that  his  product  was  not  given  an  adequate  representation  in  these  territories  and  might 
have  been  locked  out  later.  And  if  he  had  not  taken  them,  both  on  the  coast  and  in  Wisconsin,  they 
would  have  been  taken  over  lock,  stock  and  barrel  by  United  Artists,  Paramount,  Metro  and  the 
Fi^st  National  group,  all  fellow  members  of  the  same  producers  organization. 

Now  that  he  has  taken  these  theatres  over,  perhaps  the  whole  complexion  of  theatre  building 
by- producers  will  be  changed.  If  this  happens  it  will  serfe  to  encourage  independent  theatre  owners 
in  improvmg  their  theatres  or  building  new  ones  in  their  territory.  Not  only  would  this  help  the 
independent  theatre  owner,  but  aid  the  producer  by  way  of  more  customers  for  their  product. 

William  Fox's  success  has  not  been  attained  at  the  expense  of  "small  fry"  ruthlessly  crushed 
under  toot  in  his  progress ;  nor  is  it  built  upon  a  foundation  of  destroyed  investments  and  shattered 

William  Fox  is  trtily  THE  ONE  GREAT  INDEPENDENT,  and  it  is  our  sincere  hope  that  he 
may  continue  to  bear  and  deserve  this  title  for  a  long  time  to  come.  And  it  would  be  wonderful  for 
tne  industry  at  large  if  there  were  a  few  more  of  its  more  prominent  figures  worthy  of  a  similar 


.. 


llie  One  Cteat  Independent 


I 


It 


A.LLTHE  NEWS 
ALL  THE  TIME 


[I    No.  57 


Thursday,  March  8,  1928 


Price   5   Cents 


Dope  Sheet 

' :  If  you've  got  "The 
»n  of  the  Condemned" 
i  iig  along,  count  the  day 
1  which  you  show  it  as 
If  this  is  one  which 
d  away  from  you,  do 
can  to  nab  it.  For  it 
iiment  of  the  superior 
will  load  your  bank  ac- 
n  with  good  American 

int  has  a  bell  ringer  in 

are  some  reasons  why : 

itle,  a  first  rate,  gripping 

\  lich    contains    romance, 

thrills,    action    and    pa- 

lendid  cast,  which  does 

lighty  well  and  produc- 

^  of  real  merit.     Lordy, 

arn  grips — all  the  way, 

a  very,  very  good  pic- 

1^1,  the  Terrible'* 

'issians     continue     to     mill 

iihe  doldrums.  We  were  told 

e     Terrible"     was     greater 

iikin."     It  isn't.     We  were 

led    it    represented    pretty 

icme   of  merit   in   Russian 

Too  bad  for   Russia,   if 

nine    morbid,    depressing 

-tory   includes   rape,    mur- 

f,     not     forgetting     some 

lor   tricks   like   the   use   of 

byplay  with  daggers,  and 

of    humans    with    spears. 

Russia   perhaps,   but   com- 

peless  for  America  and,  we 

>t  of  the  globe.  Even  the  in- 

1    that    gathers    at    the    art 

vill   find   "Ivan"   difficult   to 


J  Last  Moment'* 

r  unique  story  idea,  deal- 
does  with  a  drowning  man 
h  courses  through  his  mind 
5  down.  In  soine  sequences 
/e  and  in  others,  just  tire- 
v^ide  popular  appeal — prac- 
"The  Last  Moment"  rates 
tion  chiefly  because  of  the 
Paul  Fejos,  who  shows 
Universal  has  him  under 
"Lonesome,"  the  first  for 
nished.  It  will  be  interest- 
what  he  has  done. 

Pygmy  Land" 

while  as  a  travel  picture.  A 
if  the  Stirling-Smithsonian 
n  to  Dutch  New  Guinea 
pygmy  race  was  unearthed. 
'  c,  interesting  and  different, 
from  film  triangles  and 
ishy   dramas. 

KANN 


COMMISSION  AHACK  SEEN  AS 
CENTERING  ON  BLOCK  BOOKING 


WEOf  Einits  m  BE 

wmm  BVMissioii 


ll'aihinyton  Bureau  of  THE  FILM  DAILY 
Washington — Code  of  ethics  draft- 
ed at  the  Federal  Trade  Practice 
Conference  in  New  York  last  Oc- 
tober, which  is  to  be  issued  next 
week  in  completed  form  by  the  Fed- 
eral Trade  Commission,  will  be  bind- 
ing on  every  company  and  individual 
in  the  industry.  The  commission  has 
final  say  on  provisions  of  the  code. 
The  commission  is  prepared  to  un- 
dertake enforcement  of  the  code,  in 
accordance  with  its  plan  announced 
at  the  conference,  stating  action  will 
be  launched  against,  any  offender. 

While  the  code  becomes  binding 
immediately,  companies  or  individ- 
uals still  have  recourse  to  court  to 
set  aside  any  provisions  of  the  code, 
or  when  cited,  may  defend  its  pro- 
cedure in  court.  Codes  adopted  for 
other  industries  have  been  generally 
observed,  records  here  show. 


STANLEY  TO  PRODUCE 
ITS  OWN  STAGE  UNITS 


The  Stanley  organization  will  pro- 
duce its  own  stage  units  under  gen- 
eral supervision  of  Joe  Plunkett.  Each 
unit  will  be  routed,  similar  to  the 
Publix  plan.  About  ten  weeks  have 
been  lined  up  with  more  in  the  offing. 
{Continued   on   Page   2) 


Ruling  on  Contract 

Philadelphia  —  Partial  per- 
formance of  a  contract  makes 
the  entire  agreement  binding, 
the  arbitration  board  here  ruled 
in  the  case  of  Liberty  Film 
Corp.,  versus  Interurban  The- 
ater, Inc.  of  Narbeth.  The  lat- 
ter had  played  a  comedy  in  the 
belief  it  was  a  spot  booking, 
despite  the  fact  that  existence 
of  any  contract  was  denied,  be- 
cause the  purported  agreement 
was  not  signed  by  officers  of 
the  corporation.  The  company 
previously  had  notified  ex- 
changes that  all  contracts  must 
be  approved  by  officers.  The 
board  has  instructed  the  ex- 
hibitor to  pay  for  refused  ship- 
ments and  complete  the  con- 
tract. 


LASKY  FORECASTS  DEAL 
FOR  TALKING  PICTURES 


Los  Angeles — Sound  is  to  be  the 
most  important  development  in  the 
industry  during  the  next  five  years, 
but  this  development  will  not  take 
the  form  of  dialogue  productions, 
states  Jesse  L.  Lasky,  who  says  the 
company  is  to  enter  the  field  of  this 
new  type  of  drama  in  the  greatest 
possible  way.  To  make  all  talking 
pictures  would  turn  progress  of  the 
{Continued    on    Page    2) 


Brookhart  Opposition  Held  No 
Reflection  of  Iowa  Sentiment 


Television  Demonstrated 
Aboard  Atlantic  Liner 

On  Board  the  Berengaria — Mark- 
ing first  reception  of  telephone  pic- 
tures in  mid-ocean,  a  demonstration 
was  given  aboard  ship,  with  photos 
broadcast  from  the  Baird  Television 
Development  Co.,  studio  caught  on 
the  screen  of  a  televisor.  At  times 
the  vision  was  remarkably  clear,  with 
some  of  the  images   identified. 


Indianapolis — Vote  taken  at  the  re- 
cent convention  of  the  Iowa  exhib- 
itor unit,  opposing  the  Brookhart 
bill  which  has  been  the  subject  of 
considerable  discussion,  should  not 
be  taken  as  indicating  the  sentiment 
of  Iowa  exhibitors,  H.  N.  Davies, 
Spencer,  la.,  showman,  who  was 
present  at  the  session,  declares  in  a 
letter  to  Frank  J.  Rembusch,  secre- 
tary of   unaffiliated   exhibitors. 

The  meeting,  which  was  held  Feb. 
{Continued    on    Page    2) 


Trade  Body  Cannot  Force 

Theater  Divestments, 

Court  Has  Ruled 

Washington  Bureau   of   THE  FILM  DAILY 

Washington — Action  of  the  Feder- 
al Trade  Commission  to  enforce  its 
cease  and  desist  order  against  Para- 
mount is  expected  to  be  confined 
to  efforts  to  outlaw  block  booking, 
for  the  commission  is  not  seeking, 
nor  has  it  power  to  force  the  com- 
pany to  divest  itself  of  its  theater 
holdings. 

This  limitation  of  power  was  em- 
phasized in  the  Supreme  Court  de- 
cision in  the  Eastman-Kodak  case, 
when  the  court  held  the  commission 
has  no  right  to  force  any  company 
to  divest  itself  of  property  already 
acquired.  Because  of  this  decision, 
no  provision  for  divestment  was  con- 
tained in  the  cease  and  desist  order, 
which  was  aimed  at  block  booking, 
and  the  acquisition  of  theaters  for 
purposes  of  intimidation  and  coer- 
cion. 

Distributor  theater  operation  is 
not,  in  itself,  an  unfair  practice,  Com- 
missioner Abram  F.  Myers  pointed 
out  at  the  Trade  Practice  Conference, 
so  that  it  is  expected  that  all  of  the 
commission's  legal  guns  will  be  train- 
ed on  block  booking,  in  the  forth- 
coming legal  actions. 

Meanwhile,  although  the  commis- 
sion is  naturally  expected  to  act 
against  all  '  companies  practicing 
block  booking,  such  actions  are  ex- 
pected to  hinge  on  the  case  against 
Paramount. 


Educational  Revises  Plan 
and  Won't  Close  Studio 

Los  Angeles — Educational's  sched- 
ule is  keeping  so  busy  that  instead 
of  a  complete  shutdown  before  start- 
ing work  for  1928-1929,  the  studio 
will  be  kept  partly  open  through  the 
usual  vacation  period. 


Col.  J.  A.  Cooper  Loses 
Foot  in  Train  Mishap 

Toronto  —  Col.  John  A.  Cooper, 
president  of  the  Canadian  M.  P.  Dis- 
tributors' Ass'n,  has  had  his  foot 
amputated  as  a  result  of  falling  un- 
der a  moving  train  at  Regina,  Sask., 
while  on  a  tour  of  western  exchanges. 
He  was  otherwise  painfully  injured 
but   is    recovering. 


DAILV 


Thursday,  March  8 


nLXLIIINo.S7  Thursday,  March  8, 1928  Price  S  Gents 


lORN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
It  1650  Broadway,  New  York,  N.  Y..  and 
•opyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
ind  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
»econil  class  matter  May  21,  1918,  at  the 
tostoffice  at  New  York.  N.  Y..  under  the  act 
•f  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
110.00  one  year;  6  months.  $5.00:  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
lions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York.  N.  Y.  Phone  Circle  4736- 
4737  4738  4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone. 
Drextl  7000  and  Washington  9794.  London — 
Ernest  AV.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    22S. 


Stanley  to  Produce 
Its  Own  Stage  Units 

(Continued   from   Page    1) 

Shows  will  probably  play  four  weeks 
around  New  York,  including  the 
Strand  in  New  York  and  Brooklyn, 
Newark,  Jersey  City  and  then  play 
Washington,  Pittsburgh  and  Phila- 
delphia. Plunkett  will  be  production 
general,  and  will  alternate  a  unit  with 
Edward  L.  Hyman  of  the  Brooklyn 
Mark  Strand  and  Harry  Crull  of  the 
Bradford,    Newark. 

Plunkett  will  continue  direction  of 
the  Strand,  New  York,  but  when  the 
route  becomes  larger  it  is  probable 
he  will  devote  all  of  his  time  to 
stage   production. 


(s)    Am.    Seat.    . .  . 

*  do     vtc 

(c-b)   do    6s    36    ..  . 
Bal.   &  Katz    .  . 
(c)    Con.    Fm.    Ind, 
(c)        do    pfd.     ... 
(s)    East.   Kodak    .  . 

(s)        do    pfd 

(c)  Film  Jnsp.  .  . 
'(s)  First  Nat.  pfd 
(s)  Fox  Fm.  "A". 
(c)  Fox  Thea.  "A' 
*(c)  Intern.  Proj.  . 
(c)  Keith -A-0  pfd 
(b)  Keiths  6s  46  . 
(s)  Loew's,  Inc.  .. 
(h)  do  6s  41ww. 
(1))  do  6s41x-war 
*(s)  M-G-M  pfd.  . 
*(s)  M.  P.  Cap.  . 
(s)    Orph.    Cir.     .  .  . 

(s)        do    pfd 

(s)    Par.    F-L     

*(s)      do    pfd 

(b)        do   6s  47    .  .  . 
(b)   Par.  By,5Ks51. 

(s)   Pathe    

do   "A"    . .  .  . 
do    7s    37     .  . 


High 

40/8 

162J4 

65 

19 

235^ 
166 
125 
4 

siK 

'  20 


Low    Qos«      Sales 


40         40 
....      73^ 
102M   102f4 


65 
IB"^ 
235i 
166 

125 
4 

koy, 
19M 


99^      99^ 


(s) 
(b) 
(o)    Roxy  "A" 


(o) 
(0) 


do    units 

do    com.     .  .  . 

(o)    Skouras  Bros.    . 
Stanley    Co.    .  . 

(0)    Technicolor 

*(c)   Trans-Lux 

(0)    United    Art.    .  . 

(o)        do     pfd. 

*(o)    LTniv.    Ch.com. 

*(o)      do     pfd.      ... 

*(c)    Univ.    Pict.     . 

*(s)        do     pfd. 

(c)    Warner  Bros.   . 

(s)        do     "A"      .. 

(c-b)   do    6^^s    28.. 


em 

106% 
.10154 


23 
100 
11954 

9954 
102 

14 

64Ji 
24 
26 
6 
38 
SO54 

13    " 

80 

2 

80 


19M 

275^ 
1085^ 


61 

106M 
10154- 


23 
100 
118 

9954 
102 
3 
1354 
64 
25 
28 
7 
40 
49  M 


15 
85 


1954 


65 

19 

23M 

166 

125 

4 

106 

80"-< 

19M 
8 

99^ 

9954 

61 
106J4 
10154 

26 

654 

23 
100 
119 
12m 

99  H 
102 
3 

1354 

64 


200 

i',666 

I'.SOO 
3,800 

200 
10 

100 

i',466 

500 

'266 
i",666 

3,000 
6,000 


100 

100 

10,800 


49  54 


23 
99^^ 

193/i 


000 
000 
600 
300 
000 


300 

900 

108   10854  8,000 


2754  2754 


Lasky  Forecasts  Deal 
for  Talking  Pictures 

(.Continued    from    Page    1) 

screen    back    at    least    ten    years,    he 
says. 

Paramount  is  keeping  secret  its 
plans  for  talking  pictures,  but  some 
arrangement  with  Radio  Corp.  of 
America  and  General  Electric  is  de- 
clared to  have  been  under  negotia- 
tion. 


•   Last    Prices    Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)    Over   the   Counter   Transactions    (Bid    and 

Asked), 
(s)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange    and    Stanley   in    Philadelphia. 


Earl  Kramer  Returning 
to  Head  "Big  U"  Office 

Earl  Kramer,  eastern  sales  direc- 
tor of  Universal,  on  Monday  is  to  re- 
turn to  the  "Big  U"  exchange,  with 
Morris  Joseph  returning  to  the  New 
Haven  branch.  New  complications 
in  the  New  York  territory  are  ascrib- 
ed by  the  company  to  the  change,  to 
which  Kramer  readily  agreed.  He 
began  in  the  New  York  branch  15 
years   ago. 


1928-29 

Among  the  Eighteen  Feature  Productions  which  EXCEL- 
LENT PICTURES  CORPORATION  will  produce  next 
seciHon,  will  be  picturizations  of  these  stories: 

"GILDED  LOVE 

By  Jennifer  West 

"BONDS  OF  BIRTH 

By  John  Sexton 

More  names  of  stories  and  authors  announced  tomorrow 


)> 


>) 


6*f^ 


PlCTUREsCwj,^ 

SaMITEL  ZiERLER  president  ^^fta* 

NEWYORKcrrr  ^^*w 


Brookhart  Opposition 
Held  No  Reflection 

(Continued   from   Page    1) 
13    "dragged    along    from    1 :00    until 
about  5:30  P.M.,  declares  Davies. 

"Mr.  Pettijohn  addressed  the  meeting  and 
after  his  talk  a  number  of  business  matters 
were  taken  up  and  the  impression  given  out 
that  the  meeting  was  practically  over.  About 
two-thirds  of  the  exhibitors  left  to  get  ready 
for  the  evening  banquet,  and  then  the  ques- 
tion of  going  on  record  against  the  Brook- 
hart    bill    came    up.  » 

"There  were  not  over  25  exhibitors  pres- 
ent, and  a  number  of  us  tried  to  get  the 
meeting  postponed  until  it  would  be  possible 
to  obtain  a  more  general  opinion.  However, 
the  matter  was  put  to  a  vote  and  there  were 
enoLigh  exhibitors  present  who  opposed  the 
bill  to  carry  the  measure.  The  vote  should 
not  be  taken  as  indicating  the  sentiment  of 
Iowa  exhibitors.  Even  among  those  left  in 
the  room,  there  were  several  who  favored  the 
bill,  and  the  15  or  so  exhibitors  who  voted 
against  it  are  not  enough  to  indicate  the 
sentiment  of  the  exhibitors  throughout  the 
state. 

"I  cannot  say  whether  the  results  would 
have  been  changed  had  the  vote  been  taken 
at  a  different  time^  but  I  do  know  there  are 
a  great  many  exhibitors  in  this  state  who  are 
strongly   in   favor   of   the    bill." 

Davies,  who  formerly  was  an  ex- 
change manager,  wrote  for  North- 
western Iowa  Theaters,  embracing 
the  Solon  and  Eraser,  Spencer; 
Strand,  Milford;  Royal  and  Opera 
House,  Spirit  Lake,  and  Uptown, 
Arnold's    Park. 


C.  C.  Pettijohn,  Hays  organization 
counsel,  could  not  be  reached  yester- 
day' for  a  statement  on  Davies' 
claims. 


"Hutch   in   New   York 

Charles   Hutchinson  has  arrived  in 
New  York  from  the  Coast. 


Browning  Leaves  for  Coast 
Tod  Browning,  who  has  jus 
turned  from  a  vacation  in  Eu 
left  New  York  yesterday  for 
Coast,  to  begin  preparations  | 
new    Chaney    picture. 


AMALGAMATED 
VAUDEVILLE  AGENi 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville  f\ 


1600  Broadway,    New  York 

Phone  Penn.  3580 


'If  You  Are  in  the" 


Market   for   Any   Kind  o 

MOTION  PICTUS 
APPARATUS 

CONSULT    US   AND   SAVE 
MONEY 
SEND    FOR    OUR   PRICK  LI; 

UIILCOCITiHBl 

▼▼no  West    32'*St,N<«o(yii)rk.N' 
Phone    Penna.    0330 

Motion    Picture    Departmei 
U.   S.   and   Canada  AgenU  for  Dil 


li 


Wanted — High  Class 
Sales  Executive 

One  of  the  major  companies  is  looking  for  a  highj] 
class  sales  executive  whose  experience  stampsll 
him  as  a  man  especially  successful  in  selling  roadj 
show  pictures. 

y     The  man  we  want  knows  virtually  every  im- 
portant situation  in  the  country  and  exactly  howr 
each  of  these  situations  should  be  handled  inj] 
marketing  really  big  super  pictures. 

The  man  we  want  is  probably  known  to  us  by| 
reputation  already- — 

To  the  right  man  we  can  offer  a  propositionP 
fully  in  keeping  with  his  value. 

^      All  Replies  Will  Be  Treated 
in  Str'bctest  Confidence 

(rk3 
BOX  M-381 

%  Film  Daily 

1650  Broadway,  New  York  City 


11 


this 


man 


writes  new  screen  history! 


I  oil  Jannings.  He  is  foreign-bred.  The  most  highbrow  critics  call  him  great. 


^VARIETY"  was  a  sensational  popular  success !    ^  His  pictures  are  uncom- 
aisingly  artistic.  And  ''THE  WAY  OF  ALL  FLESH"  smashed  records  from 


m  to  coast!  ^  In  one  giant  stride  Jannings  has  become  the  foremost  male 
aaatic  drawing  card  on  the  American  screen.    Theatre  grosses  on  ^THE 

T  COMMAND"  are  astounding!  Averaging  from  50  to  100%  higher  than 
1  e  Way  of  All  Fleshy"  itself  a  top-notcher.    ^  Emil  Jannings.    Mighty  mon- 

i  of  the  new  era  in  picture  entertainment.  PARAMOUNT  congratulates 
dtors  and  the  American  nublic  on  their  instant  recognition  ofhis  fireniusl 


ewmurnAu 

production 


Sensational 

at 

POPULAR 

PRICES. 


Presented  b^ 

WILLIAM  Fa 


tl 


J 


SUNRISE 


bo 


iitOi 

i  till 


*^The  most  important 

picture  in  the  history 

of  the  movies^^ 

is  also 

the  most  important 
money -getter  in  the 
history  of  film  theatres 


26th  ^veek  on  Broad^iray . 

8  ^weeks  in  Philadelphia . 

10  iveeks  in  Los  Angeles  • 

have  paved  the  way  for  a 

cleati'up  at  regular  prices^ 

as  demonstrated  at 


(le 


1  r 


•  • 


•  • 


•  • 


AT 


2 


TOP 


NEWARK 

5  WEEKS 


TERMINAL 
THEATRE 


DETROIT 

5th  WEEK 


WASHINGTON 
THEATRE 


ji  r  w 


n    r*   r 


O   r< 


J     ri      *M 


ALL  BREAKING  HOUSE  RECORDS 


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i^LLTHE  NEWS 
ALL  THE  TIME 


No.  58 


Friday,  March  9,  1928 


Price   5   Cents 


Iwentory 


\Y  CARR,  one  of  the 

known    writers    on 

to  be  found  on  the 

j|s  light  so  neatly  on  a 

things,     that     this 

le  reprint  snatches  of 

id  to  say  in  a  recent 

I  "The     Los    Angeles 

mce,  Carr  asserts  the 
attempting  to  grow 
liting  out — and  prop- 
lat  the  motion  picture 
lentally  an  entertain- 
the  people,  he  makes 
tsting  observation : 

-it75,000,000of  our  115,- 

'eople)    are   poor.     A 

o5  cents  is  a  celebra- 

ticket    at    $1.65    is    a 

the  air." 

.  is  a  most  sane  way  of 
It     a     basic     situation 
'nisiness  is  evidencing 
>iD  of  overlooking. 

Hasant  Suicide 

irnues: 

e  lovies    tried    to    put     'period' 

-   nnd    certified    antiques    in    a 

cent   store.      In   a    frantic 

ig   in  the   65-cents-per-throw 

,  ilie      movie      magnates      began 

(  t   prologues   which   grow   more 

'   -  ich    year.      At    the    present 

I  ost    much    more    than    the 

lese    prologues,    of    course. 


y    a    method    of    suicide.      If 


lly     justify     their     cost,' 
the   picture." 


they 


course,    is    not    a    correct 

Hof  fact.  Presentations  are 
expensive  than  pictures, 
however,  that  stage  shows 
stly  that  the  producer  is 
ondition  which  jeopardizes 
te  return  on  his  investment, 
present  system  is  doing  to 
r  operator  can  be  verified 
r  mber  of  key  cities  through- 
fnited  States. 

■tiding  'Em  Out 

;rs  of  presentations  blame 
:ion  on  pictures.  Not  con- 
?ood  enough,  is  their  argu - 
uch  merit  in  what  they  say, 
will  be  little  argument  that 
s  not  holding  up  all  along 
IS  it  should.  For  this  state 
|i,  overproduction  must  be 
The  "fewer  but  better"  pic- 
'  will  always  hurl  back  a 
hollow  echo  until  market 
e  gauged  intelligently,  eco- 
n  distribution  are  affected 
;  intensive  merchandising  is 
t  of  the  industry's  structure. 
K  ANN 


KENNEDY  TALKED  AS  POSSIBLE 
CHOICE  FOR  PATHE  PRESIDENT 


iKNEni  10  msnv 

IN  COFVRH  IS  m 


IVashhiotoit  Bureau  of  THE  FILM  DAILY 
Washington — Operations  of  the  in- 
dustry would  be  facilitated  greatly 
by  enactment  of  the  Vestal  bill  per- 
mitting divisible  copyright,  members 
of  the  House  patents  committee,  now 
considering  the  measure  have  been 
informed. 

The  bill  would  permit  an  author  to 
dssign  separately  the  various  rights 
conferred  under  copyright,  the  pur- 
pose of  the  bill,  as  explained  by  Rep. 
Vestal  (Ind.)  chairman  of  the  com- 
mittee, being  to  protect  the  author 
and  give  legal  expression  to  rights 
under  the  copyright  act  already  rec- 
ognized in  fact. 

Hearings    were    recently    held    on 
the     measure,     at     which     Louis     F. 
Schwartz    of    Paramount,    represent- 
{Continued    on    Page    2) 


Grainger  to  L.  A.  to  See 
Sheehan  on  Fox  Line-Up 

Washington^ames  H.  Grainger, 
Fox  sales  manager,  left  here  last 
night  for  the  Coast,  via  Atlanta  and 
other  Southern  exchange  centers.  He 
will  confer  with  Winfield  Sheehan  re- 
garding the  Fox  line-up  for  next 
season. 


Gov't  Checking  Status 
of  Foreign  Players  Here 

Hollywood — Legality  of  residence 
in  the  United  States  of  foreign  play- 
ers now  at  the  studios  is  being  in- 
vestigated by  immigration  authori- 
ties. Some  time  ago  there  was 
strong  demand  among  Equity  mem- 
bers for  investigation  of  the  status 
of  foreign  players,  but  this  was 
tabled. 


A.S.C.A.P.  to  Continue 
Quarterly  Fee  Payments 

American  Society  of  Composers, 
Authors  &  Publishers  will  not  insist 
that  exhibitors  pay  music  license  fees 
yearly  in  advance,  instead  of  quart- 
erly, as  heretofore,  J.  C.  Rosenthal, 
general  manager,  states.  The  annual 
fee  will  remain  at  ten  cents  per  seat. 


N.Y.  INDEPENDENTS  NOT 
WORRIED  OVER  PRODUCT 


New  York  independent  theater 
owners  interested  in  the  M.  P.  Ex- 
hibitors' Ass'n,  Inc.,  are  not  worried 
over  their  ability  to  get  product, 
despite  reported  differences  in  opin- 
ion in  distributing  ranks  over  the 
policy  to  be  adopted  insofar  as  the 
proposed  buying  cooperative  is  con- 
cerned. 

Contracts  have  been  signed  witti 
circuits  representing  125  theaters  and 
which  buy  over  $2,500,000  in  films 
annually.  Incorporation  papers  went 
to  Albany  yesterday,  the  impending 
contract  with  Aaron  Sapiro  will  be 
signed  this  week  and  by  Monday,  it 
is  anticipated  the  association  will  be 
ready  for  business.  It  is  understood 
Sapiro  has  conferred  with  several 
distribution  heads  and  has  not  met 
with  the  strong  opposition  to  the 
{Continued    on    Page    2) 


$12,000,000  New  Warner 
Budget;  Studio  Resuming 

Hollywood — Production  budget  of 
Warners  this  year  calls  for  expendi- 
ture of  $12,000,000.  This  includes 
features  as  weJl  as  Vitaphone  shorts, 
it  is  understood.  The  company  on 
March  15  will  reopen  its  studios  of- 
ficially. 


Hodkinson  in  Harness; 
Handling  Travel  Film 

"Adventures  in  Pygmy  Land,"  a 
record  of  the  Matthew  Stirling  expedi- 
tion to  Dutch  New  Guinea  where  a 
race  of  pygmies  was  discovered,  will 
reach  the  market  under  guidance  of 
W.  W.  Hodkinson,  who  is  now  on 
the  Coast.  The  Stirling  film  played 
at    the    55th    St.    Playhouse    recently. 


Williams'  Suit  Against 

British  Firm  Settled 

London  (By  Cable) — Action  of  J. 
D.  Williams  against  British  National 
has  been  settled  out  of  court.  The 
amount  of  money  involved  was  not 
made  public,  but  the  company  is  said 
to  have  paid  William  on  the  salary 
claim  and  costs. 


Course    Expected    To    Be 

Determined  on  Visit 

To  Coast 

Possibility  of  Joseph  P.  Kennedy, 
president  of  FBO  succeeding  to  the 
presidency  of  Pathe,  was  the  subject 
of  speculation  yesterday  upon  his  de- 
parture for  the  Coast,  where  he  is  to 
take  stock  of  production  for  Pathe, 
which  company  he  is  serving  in  an 
advisory  capacity. 

Rumblings  of  a  change  have  been 
current  for  some  time,  and  it  is  felt 
that  the  Coast  trip  will  be  the  de- 
termining factor.  Kennedy  announc- 
ed when  joining  Pathe  that  he  was 
going  to  the  Coast  to  seek  to  re- 
duce production  costs,  which  are  de- 
clared to  have  attained  proportions, 
where  the  company  gross  precludes 
possibility  of  "coming  out"  on  a  pic- 
ture, aside  from  any  consideration  of 
profit. 

It  is  believed,  he  will  seek  to  re- 
duce De  Mille's  fixed  "nut,"  and  re-r 
duce  shooting  overhead.  De  Mille, 
however,  holds  a  contract,  and  it  may 
be  some  period  before  the  readjust- 
ment can  be  brought  about.  De 
Mille  is  expected  to  continue  with  the 
company,  with  Kennedy's  mission  to 
see  if  lower  production  costs  cannot 
be   brought   about. 

Colvin  Brown,  one  of  FBO's  vice 
presidents,  now  is  headquartering  at 
the  Pathe  home  office,  handling  a 
number  of  details  for  Kennedy,  dur- 
ing the  latter's  absence. 


(;RUZET0MilKE20YEilllLY 
rOR  ALLIED  DISTRIBUTORS 


Hollywood  —  Twenty  pictures  a 
year,  four  of  which  will  be  directed 
and  the  remainder  supervised  by 
James  Cruze,  will  be  produced  an- 
nually by  James  Cruze,  Inc.,  for  re- 
lease by  Allied  Distributors  on  a 
{Continued    on    Page    2) 


Combination  House  Only 
One  in  Black  at  Omaha 

Omaha — Theater  business  here  is 
decidedly  off,  with  the  various  houses 
here  taking  it  "on  the  chin."  Prac- 
tically the  only  house  making  money 
is  the  World,  combination  house  op- 
(Continued    on    Page    2) 


I 


DAILY 


Friday,  March!, 


MUIIINt.SI    Friday,  larel  9. 1121     PriciSCiRts 


N.  ALICOATE 


PUBLISHER 


FnblUhed  daily  except  Saturdiy  and  holid»yi 
M  1650  Broadway,  New  York,  N.  Y.,  and 
•ovy right  (1928)  by  Wid'a  Filma  and  FDm 
Mk,  Inc.  J.  W.  Alicoate.  Preiident  and 
Publuher:  Maurice  D.  Kann,  Vice  Preaident 
and  E«Utor;  Donald  M.  Mersereau,  Treasurer. 
Baaiiieu  and  Adrertising  Manager;  Ralph 
Wtlk,  TraTcUng  Representative.  Entered  as 
■ccond  da»t  matter  Ma/  21,  1918.  at  the 
■set-office  at  New  York,  N.  Y..  under  the  act 
•f  March  3.  1879.  Terms  (Poatage  tree) 
Uaitcd  Sute«  outsidf  of  Greater  New  York, 
110.00  one  year;  6  monthi,  fSOO;  3  month*. 
13.00.  Foreign.  $15.00.  Subieriberi  should 
fMnit  with  order.  Address  all  oommunica- 
lioni  to  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
♦737  47314739.  Cable  address:  Filmday, 
N«w  York.  Hollywood.  CalKornia— Harvey 
t.  Gausman,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London — 
Imest  W.  Fredman,  The  Fflra  Renter,  $8, 
Great  Marlborough  St..  London.  W.  I.  Ber- 
Rn— Lichtbildbuchnc.    Fricdrichstrasie,    32S. 


Single  Reeler  Made  by 
New  Color  Process  Shown 

Lighting  conditions,  natural  and 
artificial,  and  various  colors  were 
shown  in  a  reel  of  colored  film,  de- 
clared produced  by  a  new  method, 
which  was  demonstrated  at  the 
Arcade  theater,  New  York,  by 
Photocolor  Co.  of  Berlin.  Hans  Von 
Franhaufer,  general  manager,  states 
a  feature  production  in  color  ii 
planned  for  release  in  about  six 
months.  'II    I 

The  negative  is  produced  with  an 
ordinary  camera  upon  a  specially 
treated  film,  and  without  the  use  of 
80-called  color  screens,  Fraunhofer 
sa-ys.  After  development,  the  same 
method  as  that  used  in  black-and- 
white  negatives,  ordinary  prints  are 
made,  which  are  then  photo-chemi- 
cally  tinted  and  toned.  The  method 
of  projection  employed  is  based  up- 
on a  combination  of  the  "additive" 
and  "subtractive"  methods. 


French  Color  Process 
Purchased  by  Eastman 

Paris — Eastman  Kodak  has  pur- 
chased the  Keller-Dorian  process  for 
producing  pictures  in  natural  colors. 
This  carries  with  it  exclusive  rights 
for  standard  film  in  the  United  States, 
England,  Canada  and  Australia.  The 
process,  made  practicable  by  Andre 
Berthon,  is  declared  adaptable  to  all 
black  and  white  films  with  only 
comparatively  slight  expense  of 
manufacture,  and  can  be  exhibited  in 
colors  or  in  black  and  white,  as 
wished,  through  insertion  or  omission 
of  a  three-color  screen.  The  films 
do  not  depend  on  hand  coloring,  the 
process  described  as  microscopic  en- 
graving enabling  the  engraver,  by 
means  of  special  tools,  to  apply  upon 
the  celluloid  surface,  matrics  in  the 
iorm  of  tiny  cylinders,  1,600  of  which 
occupy  only  one  square  millimeter. 
The  honeycombed  film  then  is  passed 
through  screens  containing  three 
primary  colors,  reproducing  natural 
colors,  it  is  claimed.  Eastman  Kodak 
believes  the  process  superior  to  its 
own    kodachrome    process. 


Benefit  to  Industry 

in  Copyright  Seen 

{Continued  from   Page    1) 

ing  organized  producers  and  distrib- 
utors, declared  that  the  bill  would 
take  control  of  the  copyright  situa- 
tion out  of  the  hands  of  the  pub- 
lishers, where  it  now  lies,  and  give 
it  to  the  authors.  He  declared  that 
efforts  on  the  part  of  producers  to 
print  synopses  of  stories  to  which 
they  had  obtained  film  rights,  had 
been  interfered  with  by  magazines 
in  wli'ch  the  stories  had  originally 
been  pubHshed.  Arthur  W.  Weil, 
representing  film  interests,  also  ap- 
peared in  favor  of  the  measure,  giv- 
ing similar  testimony. 


Horlacher  Expanding  Service 
Eleven  additional  Pennsylvania 
cities  have  been  added  to  the  over- 
night service  of  Horlacher  Delivery 
Service,  which  daily  serves,  accord- 
ing to  William  Ornstein,  New  York 
manager,  more  than  1,000  along  the 
Atlantic  seaboard.  A  service  from 
New  York  to  Pittsburgh  now  is  being 
planned. 


"The  Gauche"  at  N.  Y.  Rivoli 

"The  Gaucho,"  which  played  nine 
weeks  at  the  Liberty  at  $2  top,  is 
to  follow  "Sadie  Thompson"  at  the 
Rivoli,  New  York,  opening  to- 
morrow. In  its  first  month,  "Sadie 
Thompson"  grossed  $149,849,  an  all- 
time  record  at  t,he  Rivoli.  The  pic- 
ture now  is  in  its  fifth  week. 


Lichtm^  Returns 

Al  Lichtman  returned  to  New 
York  yesterday  after  a  vacation  trip 
to  Palm  Beach. 


Warner  Earnings  Continue 
Upward  Trend  in  Quarter 

Warner  earnings  for  the  current 
quarter  are  understood  to  be  run- 
ning substantially  ahead  of  earnings 
for  the  first  three  months  of  the  year 
when  net  of  $102,000  was  reported, 
compared  with  a  loss  of  about  the 
same  amount  for  the  corresponding 
period  of  a  year  ago.  Higher  prices 
of  shares  are  anticipated,  because  of 
bright  future  prospects,  with  new 
Vitaphone  installations  and  popular- 
ity of  "The  Jazz  Singer"  seen  as 
factors. 


Gruze  to  Make 

Twenty  Yearly 

(.Continued  from  Page   1) 

cost  plus  basis.  Harry  Sherman, 
who  formerly  handled  "The  Birth  of 
a  Nation"  in  a  number  of  states,  is 
president  of  Allied.  Cruze  is  vice 
president. 

Sherman  is  to  leave  this  week  on 
a  tour  of  the  country  selHng  fran- 
chises to  exchanges,  while  negotia- 
tions are  under  way  for  a  studio, 
with  work  on  the  first  picture  to  start 
in  60  days.  Cruze,  it  is  understood, 
may  make  some  pictures  abroad. 


Brenon  Awaits  Goldwyn's  Return 

Herbert  Brena(n  will  remain  in 
New  York  until  Samuel  Goldwyn's 
return  from  Europe  late  in  March, 
when  he  will  return  to  the  Coast  to 
direct   a   picture   for    Goldwyn. 


Brill  Dist.  Corp.  Starts; 
To  Handle  Ufa  in  East 

Over  100  exhibitors  attended  the 
luncheon  at  the  Astor  yesterday  given 
by  Brill  Dist.  Corp.  to  mark  launch- 
ing of  organization  which  controls  the 
sale  of  Ufa  product  in  the  eastern 
territory.  Leo  Brecher  spoke  un- 
officially on  the  Brookhart  Bill.  En- 
tertainers were  Vincent  Lopez,  Benny 
Davis  and  Joey  Moore.  Frederick 
Wynne-Jones  of  Ufa  and  Dave  Brill 
were  the  speakers.  Two  reels  made 
up  of  shots  from  the  current  Ufa 
features  were  shown. 

Jack  Meyers  is  salesmanager  for  New  York 
and  New  Jersey;  Harry  T.  Scully,  New 
England  manager;  Sydney  Strauss,  Manhat- 
tan and  Brooklyn;  Jerry  Sobel,  Long  Island 
and  New  York  State;  Adolph  Weiss,  New 
Jersey;    Joseph    Levy,    Brooklyn. 


Combination  House  Only 
One  in  Black  at  Omaha 

(Continued   from   Page    1) 

erated  by  World  Realty  Co.  Publix's 
Riviera,  opened  last  year,  is  said  to 
be  running  in  the  red,  and  the  Or- 
pheum,  one  of  the  prides  of  the  cir- 
cuit, is  switching  to  a  split  week  pol- 
icy. The  house  has  been  playing 
week  stands  since  its  opening  29 
weeks  ago.  Competition  of  picture 
houses  is  the  declared  reason  for  the 
policy><;hange. 


1928-29 


Among  the  Eighteen  Feature  Productions  which  EXCEL- 
LENT PICTURES  CORPORATION  will  produce  next 
season,  will  be  pioturizations  of  these  stories : 

"NIGHT  ANGEL" 

By  Pamela  James 


n 


SABLES  FOR  TWO" 


By  Grevil  West 

More  names  of  stories  and  authors  announced  tomorrow 

^PICTURESCO/^ 

SAMIIEL  ZbERLER  president    ^  '  /Oil* ' 
NEWYORKcrrr  *w  i 


f^cfU^; 


N.  Y.  IndependentjJ''' 

Not  Won 

(Continued  from  Page  1) 

buying    plan    as    has   been  re[i||    ] 
prevailed.      The    organization  '' 
the  stand  that  refusal  to  sell  ( 
itors  thus  banded  together  cam 
the    serious    attitude   of  distril 
at  least  until  they  are  fully  fa 
with   the   purposes   behind  it. 
also   felt   that   if   such  a  coops 
association  cannot  succed  withe 
cooperation    of    distributors,  i 
probably    have    to    succeed  in 
of  it. 


K-A-0  May  Enter  Ra 
Broadcasting 

Keith-Albee-Orpheum  is  d 
considering  plans  to  enter  the 
casting  field.  This  is  expectci' 
done  through  the  Radio  Ccl 
America,  with  which  firm  K-j 
in  partnership,  by  virtue  of ; 
cently-acquired  holdings  in : 
Universal  is  another  compani 
sidering  a  radio  network. 


CaU 
WAFILMS,  Inc.   | 

Walter  A.   Putter,  Pm.  \ 
for  I 

Library  Stock  Scenei: 

New   York  Holti 

1 30  W.  46th  St.       e/o  Leoo  SchUj 
Bryant  8181      1123  No.  Bronmo! 


Notv  in  Preparatio 

WHO^s  cuai 

By  Adrian  Johnson 

A  TEN  EPISODE  SERl 
All  Rights  Protected 

JAMES  F.  8AMM| 

Prodncer  of  Liberty  Bayi'Set 
1658  Broadway,  New  Yorl  ^ 


\l 


YOU'LL  USE 
EVERY   DAI 


1000 
Cloth 


FB!I 


Film'ii 

SUBSCBi 

EVER"irt" 
G«S 
BVERTi'W 


From  One  Yegg  to  Another 


rt-  Dear  Scarf  ace: 


I  just  seen  a  Fox  picture  called  "Dressed  to  Kill,"  and  I  thought  I  better  slip  you  a  load  of  it 
because  you  ain't  likely  to  see  it  up  there  in  the  bi?:  house-  It's  too  good  a  picture  to  play  the  Sing  Sing  circuit. 


The  pictures  they  gave  me  when  I  was  doing  my  stretch 
was  a  lot  of  punks.  It  was  one  of  the  reasons  why  I  was 
glad  to  ease  out  of  the  big  can  last  month.  I  was  parti- 
cular glad  to  be  out  when  I  seen  "Dressed  to  Kill,"  and  1 
figured  it  was  no  more  than  fair  to  put  you  hep  to  it, 
because  you  oughter  throw  out  your  lines  to  see  it  when 
they  turn  you  out  of  your  canary  cage  up  there. 

Well,  Scarface,  old  boloney,  I  see  where  I  was  all  wrong 
in  trying  to  be  a  yegg.  After  taking  a  squint  at  "Dressed 
to  Kill"  I  felt  I  was  all  wet  in  them  stick-ups  I  pulled  and 
I  better  lay  off  them  for  good.  I  found  I  didn't  have  the 
clothes  to  go  with  them. 

It  seems  like  nowadays  you  can't  pull  a  joint  or  blow  a 
can  without  having  the  glad  rags.  I  mean  the  real  royal 
overalls,  the  iron  shirts  and  shrouds.  While  we  been 
learning  how  to  make  shoes  and  do  our  tatting  up  the 
river,  it  seems  the  world  has  been  moving  forward  by 
leaps  and  bounds,  getting  all  dressed  up  like  a  fire  horse 
to  go  out  and  turn  a  trick. 

When  you  and  I  used  to  go  gunning  for  the  sugar,  we 
would  just  get  all  rigged  out  like  a  couple  taxi  drivers, 
turn  up  our  coat  collars  and  hop  to  it.  Them  days  is 
gone  forever.  I  tell  you,  Scarface,  it  costs  money  to  be  a 
crook  nowadays.   We  ain't  got  the  wardrobe. 

Take  this  bird  Edmund  Lowe,  who  plays  Mile-Away 
Barry,  the  bozo  who  packs  the  big  gun.  He's  a  yegg  and 
yet  he  dresses  like  Grover  Whalen,  including  a  sporty 
new  moustache  that's  just  been  fixed  to  Lowe's  pan. 
You'd  think  he  was  no  more  of  a  stick-up  artist  than 
Queen  Marie  of  Roumania. 

But  him  and  Ben  Bard,  which  is  another  good  fashion 
plate  gone  wrong,  they  take  off  their  silk  ventilators,  put 
on  caps  but  keep  on  their  committee  of  welcome  duds,  and 
then  they  do  a  dance  around  a  bank  at  night.  They  clip 


the  night  watchman  and  make  a  breeze  with  the  sugar, 
and  then  they're  all  set  to  drop  into  a  classy  hophead 
joint  and  spend  their  dough  without  going  to  the  trouble 
of  changing  into  their  shop-front  clothes. 

Then  they  was  another  angle  that's  a  lulu.  That  was 
when  they  found  a  waiter  at  the  night  club  where  the 
mob  hung  out  was  a  double  crosser  who  was  mickey- 
finning  them  with  the  police.  They  let  him  inhale  the 
smoke  from  their  gats,  kind  of  quiet  and  private.  Then 
at  the  funeral,  all  them  sweet  angel-face  yeggs,  all  dressed 
up  in  the  right  store  clothes,  rhey  act  as  pall-bearers  for 
the  dear  departed  waiter. 

Oh,  baby,  that  wrinkle  gave  me  such  a  kick  I  nearly 
rattled.  But  you  and  I  could  never  get  away  with  it,  Scar- 
face. We  ain't  got  the  clothes. 

And  there's  a  nifty  stick-up  of  a  fur  store,  that's  the 
works,  only  that  trick  don't  work,  because  a  moll  with 
the  mob  lets  out  a  yip  that  queers  the  racket. 

She's  been  picked  up  by  the  mob  because  Lowe's  gone 
cuckoo  on  her,  but  I  could  of  told  him  myself  that 
women  only  hatch  trouble  when  they  ain't  bringing  up 
kids.  I  don't  need  no  fancy  vest  to  see  that.  Sometimes 
them  top  hats  don't  hold  so  much  after  all. 

But  they  stick  to  this  broad,  see,  and  in  the  end  she 
makes  Lowe  take  the  rap.  Once  his  heart  gets  a  dent  his 
vest  ain't  so  bullet  proof.  But  I  liked  him  even  if  his 
fingers  was  manicured.  I  guess  all  them  flashy  mugs  with 
the  roll  is  breaking  into  the  crook  game  and  taking  the 
bread  out  of  regular  yeggs'  mouths.  If  you  and  me  wants 
to  keep  working  at  the  old  stand,  Scarface,  I  guess  the 
only  way  we  can  do  it  is  to  hire  a  couple  of  waiters'  out- 
fits, or  else  go  into  some  other  business  where  the  com- 
petition ain't  so  classy. 

Your  Old  Pal, 

Hair  Trigger  Harry 


44 


cA  Masquerade  of  the  Underworld 

DRESSED  to  KILL'' 


Presented  by  WILLIAM  FOX 


with  EDMUND  LOWE  ^  MARY  ASTOR 


HE  ONE  GREAT  INDEPENDENT 


CHARLES  MORTON 


BEN  BARD 


Story  by  William  Conselman  and  Irving  Cummings 
Titled  by  Malcolm  Stuart  Boylan 
Scenario  by  Howard  Estabrook 

IRVING  CUMMINGS  Production 


DAILV 


Friday,  March 


Financial 


PARAMOUNT  74  AND '25 
FILMS  SHOW  BIG  GROSS 


Since  films  released  in  1924  and 
1925  by  Paramount  were  written 
down  to  $1  each  in  those  respective 
years,  they  have  produced  $1,900,000 
Jn  rentals,  a  factor  in  the  optimistic 
attitude  toward  company  strength. 

The  company  policy  is  to  enter  its 
pictures  on  the  books  at  actual  cost, 
including  overhead.  Irrespective  of 
rentals  received,  more  than  SO  per 
cent  of  such  cost  is  written  ofif  in  the 
first  three  months  after  the  film  is  re- 
leased, more  than  75  per  cent  in  the 
first  year  and  100  per  cent  in  the 
first  two  years.  Between  two  and 
three  per  cent  of  total  revenues 
earned  by  the  film  are  usually  pro- 
duced in  the  third  and  fourth  year 
after  which  it  is  ordinarily  withdrawn 
from  circulation. 

$1,000,000  Theater  Loan 

Loan  of  $1,000,000  for  five  years 
at  five  per  cent  has  been  made  by 
Central  Union  Trust  Co.,  New  York, 
to  the  F.  F.  Proctor  New  York  The- 
aters Co.,  on  146-162  E.  S8th  St.,  and 
964  Third  Ave.,  where  a  new  theater 
is  to  be  erected. 


Fox  Estimate  from  $7  to  $12 
Estimates  of  earnings  of  Fox  for 
the  current  year  range  from  $7  to  $12 
a  share,  due  to  the  company's  peculiar 
method  of  writing  off  depreciation  on 
pictures.  Company's  hits  of  the  cur- 
rent seSson  are  declared  already  re- 
flecting the  increased  earnings  antici- 
pated. 


EDWARD  B.  SMITH 
&C0. 

Members  Niw  York,  Philadelphia 
and  Button  Stock  Exchanges 


Corporate 
Financing 


Philadelphia 
New  York  Boston 


Quotations 


Hick 

(s)  Am.   Seat 41 

*  do     vtc 

(cb)  do   6s   36    ...103 

*  Bal.    &   Katz    

(c)   Con.    Fm.   Ind.   18^ 

(c)       do   pfd 23J4 

(s)   East.    Kodak     .166 

*(s)     do   pfd 

*(c)  Film   Insp 

*(s)   First  Nat.  pfd 

(s)  Fox    Fm.    "A".  81 

•(c)  Fox  Thea.  "A" 

*(c)   Intern.    Proj..    .... 

(c)   Keith-A-0   pfd.   99^4 
(b)   Keiths    6s    46    ..100 
(s)  Loew's,  Inc.   ..   61^ 
*(b)     do    6s    41ww   .... 

(b)       do  6s41x-war.l01 
(s)   M-G-M  pfd.    ..   25^ 
(s)   M.    P.     Cap...     7 
"  22 


L«w    CkiM      Salci 


(s)  Orph.  Cir. 
*(s)  do  pfd. 
(s)  Para.  F-L 
*(s)     do   pfd. 

(b)  do    6s    47    ,„ 

(b)   Par.  By.SHsSl.lOl^ 
(s)  Pathe    3 


41 
162J4 

23J4 
166 


iO% 


99Vi 

100 

60  J4 

161" 
25^ 
6^ 
22 


.119^   11854 


99^ 


(s)  do  "A' 
*(b)  do  7s  37  .. 
(o)  Roxy  "A"  .... 
(0)  do  units  . . 
(o(  do  com.  .  . . 
(0)  Skouras  Bros.  . 
Stanley  Co.  . . 
(0)  Technicolor 
*(c)  Trans-Lux  . . 
(0)    United   Art.    . . 

(o)       do   pfd 

*(o)   Univ.    Ch.com. 

*(o)     do   pfd 

(c)    Univ.      Pict.      . 

*(s)     do    pfd 

(c)   Warner  Bros.   . 
(s)       do    "A"     . 
(c-b)  do   6j4s   28 


13J4 

24" 
26 
5J4 
38 
49  J^ 

13" 
80 
2 
80 


195i 
109 


99'4 

101J4 

3 

13J4 

26" 
28 

7/, 
40 
49J4 

3 

is" 

85 


41 

73  J4 
103 

65 

18^ 

23J4 

166 

125 

4 

106 

80^ 

19j| 
8 

99^ 
100 

60  J^ 
106}^ 
101 

25^ 
7 

22 
100 
11954 
12m 

995^ 

1015^ 

3 

135^ 

64 


200 

2',666 

3',266 

3,700 

500 


1,300 


200 
1,000 
5,500 

2,666 
100 
300 
100 

9',966 

33,666 

1,000 

5,400 

600 


49  J4 
'3J4 


85 

....     23 
....     99;^ 
19         19}^ 
265i     26J4 
1085^   108H 


2,200 

4,300 

22,000 


*  Last    Prices   Quoted. 

(b)  Bond  Market. 

(c)  Curb    Market. 

(o)   Over  the  Counter  Trintactioni    (Bid  and 

Asked), 
(s)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange   and   Stanley  in   Philadelphia. 


Equity  Theaters  Reported 
Planning  Sale  of  Stock 

Philadelphia — Flotation  of  a  stock 
issue  is  declared  planned  by  Equity 
Theaters,  in  its  expansion  program, 
which  calls  for  purchase  of  several 
houses  within  the  next  few  weeks. 
The  company  has  acquired  a  half  in- 
terest in  Warner's  Metropolitan, 
1-800-seat  Baltimore  house.  Walter 
J.  Steinmann,  local  banker,  has  been 
added  to  the  company's  board  of 
directors. 


M.P.  Capital  Backs  Wilson 
in  Anti-Film  Loans  Stand 

Curtailment  of  activity  of  M.  P. 
Capital  Corp.,  in  the  picture  financing 
field,  with  the  corporation  hereafter 
to  specialize  in  investment  banking, 
was  voted  at  the  recent  annual 
meetmg.  Recommendations  for  the 
move  was  made  by  President  Frank 
R.  Wilson,  who  says  that  present 
alignments  and  conditions  in  the  in- 
dustry make  financing  of  independent 
pictures  unsound,  except  in  excep- 
tional instances. 


Orpheum    Dividend    Declared 

Quarterly  dividend  of  two  per 
cent  on  the  preferred,  payable  April 
15  to  stock  of  record  March  15,  has 
been   declared  by   Orpheum  circuit. 


Coast  Wire  Service- 


T-S  Activity  Continue 


4  IN  WORK,  EDITING  4, 
6  MORE  STARIG  SOON 


Four  pictures  are  in  work,  four 
being  edited  and  titled  and  contin- 
uities being  prepared  for  six  more. 
This  is  a  brief  resume  of  activity 
at  the  Tiffany-Stahl  studios,  where 
there  is  no  talk  of  shutdown,  with 
production  continuing  at  a  rapid  pace 
under  direction  of  John  M.  Stahl. 

Pictures  being  filmed  are: 

"The  Scarlet  Dove,"  under  direction  of 
Arthur  Gregor,  with  Robert  Frazer,  Josephine 
Borio,  Lowell  Sherman,  Margaret  Living- 
ston, Shirley  Palmer,  Julia  Swayne  Gordon, 
Carlos  Durand.  "Clothes  Make  the  Woman," 
under  the  direction  of  Tom  Terriss,  with  Eve 
Southern,  Walter  Pidgeon,  George  Stone, 
H.  O.  Pennel,  Gorden  Beggs  Margaret  Sel- 
bie.  Templar  Sax,  Duncan  Renaldo,  Adolph 
Millar,  Katherine  Wallace.  "Ladies  of  the 
Night  Club,"  under  direction  of  George  Ar- 
chainbaud,  with  Barbara  Leonard  and  Ri- 
cardo  Cortez  as  leads.  "Lingerie,"  under 
direction  of  George  Melford.  Cast  now  be- 
ing selected. 

The  following  productions  are  being  edited 
and  titled:  "The  House  of  Scandal,"  di- 
rected by  King  Baggott,  with  Dorothy  Se- 
bastian, Pat  O'Malley,  Harry  Murray,  Gino 
Corrado,  Ida  Darling,  S.  W.  Wilcox,  Lee 
Schumway  and  Jack  Singleton.  "Bachelor's 
Paradise,"  directed  by  (jeorge  Archainbaud, 
with  Sally  O'Neill,  Ralph  Graves,  Eddie 
Gribbon,  Jean  Laverty,  Sylvia  Ashton  and 
Jim  Finlayson.  "Their  Hour,"  directed  by 
Al  Raboch,  with  John  Harron,  Dorothy  Se- 
bastian,   June    Marlowe   and   others. 


-u 


Colleen  Renew, 

Colleen  Moore  has  sign 
new    one-year     contract 
First  National,  which  calls 
production  of  four  picture; 


? 

th 
or 


( 


Mark  Larkin  Electedo 
Presidency  of  Waipag 

Mark  Larkin  has  been  elect  r  v 
president  of  the  Wampas.    E 
ley    and    Barrett    Kiesling    ai 
presidents.     George  Thomas  t:. 
er  and    Charles   West   secreta 


M-G-M  Buys  "Head  and  Sholeis' 

M-G-M  has  acquired  right;  c 
Scott   Fitzgerald's  story,  "He 
Shoulders,"   published   in   the  i 
day  Evening  Post. 


Scofield  Adapting  Story 
Paul  Scofield  is  adapting  "Tl 
Hunt,"  Laura  La  Plante's  ne^ 
ring  vehicle  for  Universal. 


Columbia  Signs  Phil  Res' 
Phil    Rosen    has    been    sigi 
Columbia.     His   first  picture 
"Modern    Mothers." 


KiC>A%Y  Y.AT 


^S 


KRAZY    KAT     sex- 


1  AM— the    spice    of   tt 
program. 

—the  gloom  chase 
after  a  heav 
dramatic    featurt 

— a  real  celluloi' 
chuckle. 

— the  choice  of  ai 
Class   "A"   the 


Animated  By 
Ben  Harricon 

and 
Manny  Gould 


PRESENTED  BY 

CHARLES  B.  MINTZ 


^paramount  MINTZ  Cartoo 


»!• 


XLIII   No.  59 


Sunday,  March  11,  1928 


Price    25    Cents 


y  Request 

of  hundreds  of  exhibitors  and 
thousands  of  Saturday  Evening 
Post  movie  fans— Carl  Laemmle 
presents  Victor  Hugo's  immortal 


with  Patsy  Ruth  Miller    Ernest        Qct  VOUr  bookings  in  QUICK! 

lorrence,    Norman   Kerry—        -  ,     ciincciDi?  *.•  i         •«.  i 

Directed  by  Wallace  Worsley      It  s  SURbFlKE  every  time  you  play  it! 

It's    a     UNIVERSAL    PRODUCTION 


T'  AID  YOU  TO  BUY 
E)U1PMENT  WITH 
^^^X1MUM  SECURITY 
Aim      SATISFACTION 


THE  FILM  DAILY 

STAMP  OF  APPROVAL 


WEEKLY  ENDORSE- 
MENT OF  TRIED  AND 
PROVED  PRODUCTS, 
BASED  ON  ANALYSIS 
AND     PERFORMANCE 


PRODUCTIOMT 


HARD  BOILED 
HOLLYWOOD 


IS  SWEET  ON 


ff 


TURN  BACK 


I 


From  FILMOGRAPl 

Preview  W 

'TURN    BACK   THE   HOURp 
Based  on  stage  play  by  Ed  warm 
Rose;  screen  play  by  Jack  Jungr^ 
Produced   by   Sam   Sax-Gothair'  ' 
Directed  by  Howard  Brethertot 
Photographed  by  Norbet  Brodi 
Supervised  by  Harold  Shumate.; 
Titles  by  Sasey  Robinson.  ' 

Eldited  by  Don  Diggins. 
Production  Manager:  Carrol  Sai 
The  play  is  the  thing,  we  have  ! 
taught,  and  "Turn  Back  the  Hoi 
certainly  lives  up  to  that  saying, 
the  .story  h9lj^a.,?,^^?',^  ^UgatltlB,  .< 
the    verv    beHnnifig    to    thp    end 


2L< 
.d 
rton  mus!)e 


!•],• 


the 


HOURS 


SO  IT  MUST  BE  GOOD  ! 


•>9 


irjroLLYWOOD  is  the  hard- 
-*■  -'*'  est  headed  spot  in  the 
world  for  critical  opinions 
on  films.  When  they  like 
them  there,  it's  an  endorse- 
ment de  luxe  for  the  rest  of 
the  country.  Coming  on  the 


Director  Howard  Brether 
credited  with  revealing  a  Myrna  %i  m 
that  is  different  than  any  one  we  \vt  ^, 
seen  in  a  Warner  Bros  producik 
Walter  Pidegon,  fits  perfectly  as  'le 
lead  opposite  Miss.  Loy,  Sam  H;y 
should  be  featured  in  a  series  )f 
"Bad  Men"  roles,  for  he  makes  lit 
of  the  serious  situations,  but,  withn 
understanding  that  only  he  can  d 
still  command  attention.  George  ju 
Stone  again  does  one  of  those  b'rAj. 
beaten  "Rats"  little  Mister  Nobly  " 
who  doesnt  amount  to  much  butll- 
ways  worms  his  way  in  to  the  'A 
and  demands  consideration,  throjh 
his  ability  to  really  emote.  SheljatagSl 
Lewis  as  an  aide  to  Sam  Hardy  ij*^. 
excellent,  his  true  ability  as  an  a(;r 
came  to  light  here.  While  Brody 
Duanne  was  fine,  she  easily  cp 
have  had  more  to  do,  but,  the  st 
had  to  be  told  with  the  young  fc 
aided  and  abetted  by  the  villain,  vo 
is   killed   off  in  the   end. 

The    screen    play,    handling    of    : 
production     by     Director     Brether' 
Cinematographer    Norbet    Brodin, 
pervisor    Shumate,     Production    M  - 
ager  Sax,  was  on  a  par  with  the  mI,  J- 
balanced     cast     and     EXHIBITO;'^ 
HAVE   MUCH    TO   kECOMMkl' 


m 


■"I'lll^N  kA(,k  T^^k  NOirp  ■ 
it  is  cjean  entertamment  the  k  I 
*^^it  wit'  rVfl^f'  'i'^n  Yl'l^yle  jamilv.  ii. 
e-nqugh  seriousness  .^to  holo^and  co; 
mand  attention  all  the  way.  |i, 
HARK.V  BURNsi 


heels  of  "San  Francisco  Nights" 
and  **Bare  Knees/*  this 
peachy  reception  of  **Turn 
Back  the  Hours"  is  a  definite 
indication  that  Gotham  has 
the  boX'  office  aim  down  to 
a  Science. 


PLAY  GOTHAM  FOR  BETTER   BUSINESS 


-«®>>- 


Released  Regionally  on   March  First 

LUMAS  FILM  CORPORATION 


Sam  Sax,  Pres. 

16S0  Broad'way 


Budd  Rogers,  Vice- Pres. 

New  York  City 


Foreign  Rights,  British  &  Continental  Trading  Co.,  Inc. 


RODUCTIOMT 


OOUCTIXI 


pfWSPAPER 
'PILMDOM 


AHDWEEKLY 
FILH  DIGEST 


<:i!ll   No.  59 


Sunday,  March  11,  1928 


Price    25    Cents 


t^News  Flashes 
)i  Hollywood 


icires  Will  Be  Made 
"'^e  Wedding  March" 

Vi  Stroheim  is  to  recut 
e(ing  March,"  making  two 
of  the  footage,  the  sec- 
titled   "Honeymooners." 


iTj  on  Coast  on  First 
n  Production  Plans 

joldburg,  president,  who 
ripleted  expansion  of  the 
at  the  studios  complet- 
ion plans^  for  1928-29. 
o  be  18  pictures  on  the 
le  stars  making  two  each. 


J. 
c 

idl|t: 
re 
.  r 


Nhh  Joins  F.  N. 
:ulve  at  Studio 

!h  has  joined  First  Na- 
lio    in    an    executive    ca- 


Frde  Going  with 

Ilompany  to  S-  A. 

irde,  former  Christie  pro- 
nager,  has  joined  the 
rican  unit  which  is  to 
Tom     Mix    series    for 


e  news  of  production  ac- 
r^ived  from  the  Coast  ap- 
ige  11. 


ly^hows  Issue  in 
stite  N.  Y.  Elections 

N.  Y. — Sunday  shows 
e  at  the  spring  polls  in 
Imyra  and  Holley  in  the 
veeks.  Fairport  finally 
).  Penn  Yan  wants  to 
e  measure,  spurred  by 
s  success. 


n( 


10' 

n 

c 

n 

th 
alt' 
1  < 

pe 
d 

.  r 

the 
th( 


Baltimore  Fines 
ending  New  Trial 

—Motion  for  ret-'ial  has 
ed,  and  meanwhile  fines 
ave  been  su=pend°d. 
:viction  on  five  counts 
r.  Callan  and  Charles 
resident  and  vice  presi- 
Liberty  Defense  League, 
Stierhoff,  operator,  for 
the  "blue"  law  in  pre- 
iday  shows.  Sentence 
ed,  pending  appeal,  wi+h 
sts  to  total  around  $200. 
Davis  and  Joshua  Lever- 
Lord's  Day  Alliance  at- 
trial. 


SEAniE  "SUBSTITUTION" 
CASE  GOING  TO  COURT 

Exhibitor    Claims    Second 

Trial  of  Warner  Case 

Was  Illegal 

Seattle — Execution  of  the  award 
made  by  the  aribitration  board  in 
favor  of  Warners  and  against  Waldo 
C.  Ives,  Anacortes  exhibitor,  has 
been  stayed  bj'  a  temporary  injunc- 
tion, with  Ives  taking  the  case  to 
court.  The  exhibitor  contends  that 
the  first  decision,  which  was  in  his 
favor,  should  stand,  alleging  the  sec- 
ond board,  which  found  for  the   dis- 

{Contintied    on    Page    4) 


Edmund  Ruben  in  N.  Y. 
Working  on  Deal  with  Fox 

Edmund  Ruben  of  Northwest 
Theaters  (Finkelstein  &  Ruben), 
Minneapolis,  is  scheduled  to  arrive 
in  New  York  today,  presumably  to 
coinplete  details  of  the  deal  with 
Fox,  under  terms  of  which  the  lat- 
ter takes  over  control  of  the  North- 
west theater  chain.  There  is  little 
doubt  that  the  deal  already  is  "in  the 
bag,"  with  only  routine  details  and 
date  of  transfer  of  control  remain- 
ing to  be  cleared  up. 


Twelve  Pictures  Slated 
by  Empire  First  Year 

Twelve  pictures,  for  release  at  the 
rate  of  one  a  month,  starting  in  Sep- 
tember, will  be  produced  in  its  first 
year  by  Empire  Prod.,  newly-formed 
independent  company  headed  by 
Jack  Lustberg.  The  first  production 
will  be  finished  next  month.  All 
will  be  adaptations  of  novels,  a  num- 
ber of  which  already  have  been 
purchased. 


DE  MILLE  AFFILIATION  IS 
SEEN  HINGING  ON  CONFABS 


Paramount  Denies 

The  whole  matter  of  Para- 
mount's  action  on  the  Federal 
Trade  Commission  ruling  now 
rests  in  the  hands  of  the  legal 
department,  the  company 
stated  Friday,  denying  pub- 
lished reports  that  orders  have 
been  sent  out  to  its  sales  force 
to  disregard  the  ruling  of  the 
commission  on  block  booking 
of  Paramount  product.  No 
such  instructions  have  been 
issued  or  are  contemplated,  the 
company  states. 


SURPLUS  OF  $112,493  ON 
RECORD  STANLEY  GROSS 


Philadelphia— Surplus  of  |112.49.S 
remains  after  payment  of  $3,181,089 
in  dividends  on  a  $3,293,582  profit  for 
Stanley  in  1927,  when  gross  income 
totaled  $37,060,024,  Irving  D.  Ross- 
heim  rejiorted  to  stockholders  at  the 
annual  meeting.  Assets  of  $7,660,091 
are  shown  in  the  report,  compared 
with  current  liabilities  of  $827,623. 
Value  of  properties  owned  is  listed 
at  $57,089,234  and  value  of  properties 
leased  at  $12,087,736.  Investments 
are  carried  at  $4,693,223.  Fixed  assets 
are  recorded  at  cost,  which  the  presi- 
dent states  creates  a  material  hidden 
(Continued    on    Page    4) 


Facts,  Hot  and  Cold 

ONE  recent  Sunday,  Hollywood  turned  to  its  "Los  Angeles 
Times"    and   read   the   following   by    Harry    Carr,    whose 
facility  for  dishing  up  highly  seasoned  words  ir  a  palata- 
ble dressing  is  pronounced : 

Personally  I  think  the  big  studio  idea  is  doomed. 

With  the  topheavy  overhead — the  profound  array  of  execu- 
tives— it  reminds  me  of  a  racetrack. 

All  the  race  officials  are  earls  and  barons;  dressed  in  evening 
clothes  with  ribbons  of  nobility  across  their  chests.  In  the  band- 
stand, music  is  provided  by  the  Boston  Symphony  Orchestra, 
the  United  States  Marine  Band  and  the  Mexican  National  Band. 
The  signal  for  the  race  is  given  on  a  solid  gold  bell  by  an  official 
who  rings  with  a  diamond  wand. 

At  the  signal,  the  picture  comes  out.  It  is  a  poor  old  spavined 
horse;    legs   wrapped    with    red    flannel;    a    burr    hidden    under    the 

(Continued    on    Page    4) 


Producer  Refuses  to  Talk 

on  Report  He  Might  Join 

United  Artists 

Los  Angeles — -Future  affiliation  of 
Cecil  B.  De  Mille  is  believed  to  de- 
pend greatly  on  the  outcome  of  con- 
ferences with  Joseph  P.  Kennedy, 
now  serving  Pathe  in  a  special  ad- 
visory capacity.  Kennedy  was  slated 
to  arrive  here  Saturday,  but  illness 
prevented  his  departure  from  New 
York    until    Thursday. 

De  Mille,  meanwhile,  declines  to 
comment  on  the  report  he  might 
join  United  Artists,  which  is  under- 
stood to  be  seeking  his  services. 
Opinion  on  the  De  Mille  lot  is  that 
the  p'roducer  will  continue  under  the 
Pathe  banner. 

In  this  connection,  it  is  stated 
Pathe  officials  have  signed  a  con- 
tract which  has  been  offered  to  Marie 
Prevost,  but  that  she  is  awaiting 
outcome  of  the  conferences  between 
officials  and  De  Mille,  intent  upon 
remaining  with  the  latter. 


G.E.  HAS  NEW  LINE  OE 
MOTOR  GENERATOR  SETS 


Schenectady,  N.  Y.  —  Designed 
especially  for  projection  use,  a  line 
of  constant-potential,  multLple-arc, 
induction  motor-generator  sets  is  be- 
ing offered  by  General  Electric. 

These  sets  will  change  50  or  60- 
cycle  alternating  current  from  the 
power  lines  into  suitable  direct  cur- 
(Continued    on    Page    4) 

Nebraska  Congressman 

Opposes  "Blue"  Bill 

IVashington  Bureau  of  THE  FILM  DAILY 
Washington — "Blue"  law  advocates 
cannot  count  on  the  support  of  Rep. 
Edgar  Howard  of  Nebraska  if  their 
bill,  introduced  by  Rep.  Lankford  of 
Georgia,  ever  comes  up  for  considera- 
tion. This  was  made  unmistakably 
plain  by  the  congressman  in  reply- 
ing to  some  2,000  letters  he  has  re- 
ceived, apparently  a  start  of  an  or- 
ganized campaign,  asking  his  oppo- 
sition  to   the   measure. 

"I  cannot  support  such  a  bill,"  he 
declared.  "My  Quaker  mother  taught 
me  that  I  must  accord  to  all  persons 
the  right  to  worship  God  in  their 
own  way  and  not  try  to  compel  them 
by  law  to  worship  in  my  own  way." 


THE 


■e&an 


PAILV 


Sunday,  Marct 


.AHD  WEEKLY 


Ei^W^*^  flLM  DIGEST 


m  XLIII  Ni.  59   $iiidir,Mir.11,192l  Pfiei25CiiU 


lONN  f.  UICOATE 


Publishtr 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  J,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-47.39.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  VV.  Fiedman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Joseph  Dannenberg 

1876-1926 


O'Neill  Scenarizing  Plays 

Eugene  O'Neill  has  rewritten  "De- 
sire Under  the  Elms"  and  "The 
Hairy  Ape"  in  scenario  form,  as  a 
first  step  in  plans  to  write  directly 
for   the   screen. 


Sampson   Joins   Columbia 

Joe  Brandt  has  appointed  George 
W.  Sampson,  Columbia  manager  in 
Omaha,  with  supervision  over  Des 
Moines. 


Chase  Comedy  Titled 
"Limousine  Love"  is  the  title  given 
Charley  Chase's  latest  Hal  Roach 
comedy  by  H.  M.  Walker,  vice  presi- 
dent. Edna  Marian  and  Viola  Rich- 
ard supported  Chase,  under  direction 
of  Fred  Guiol. 


300,000  Pay  to  See  "Jazz 
Singer"  in  St.  Louis  Run 

St.  Louis — Three  hundred  thou- 
sand patrons  "laid  their  money  on 
the  line"  for  "The  Jazz  Singer"  and 
Vitaphone  in  its  ten  weeks'  run  at 
the  Grand  Central.  The  run  proved, 
the  picture's  the  thing,  no  presenta- 
tion acts  having  been  used  during 
the   run. 


Whtn  you  Diivk  of 

INSURANCE 

you  art  thinking  of 

S  T  E  B  B  I  N  S 

Speeialiett  in  Motion  Picture 

and  Theatrioal  inauranct  for 

the  pa$t  twenty  yeara 


Arthur  W.  Stebbint  &  Co.,  Inc. 
1540  Broadw«y  N.  Y,  C. 

Bryut    M4« 


INDEX 


PAGE 

FACTS.  HOT  AND  COLD,  An  Editorial  by  Maurice  Kann 1 

FINANCIAL     2 

NEWSPAPER    OPINIONS 4 

FOREIGN  MARKETS,   by  James  P.   Cunmngham 5 

REVIEWS   OF  NEWEST  RELEASES 6-7 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Clmrles  F.  Hynes..8-9 

DEVELOPMENTS  IN  PRESENTATIONS,  by  Jack  Harrower 10 

HOLLYWOOD   HAPPENINGS,    Coast   Ne7vs    by    Telegraph 11 

■■A    LITTLE  FROM  LOTS,"   by   Ralph    Wilk U 

THE  WEEK'S  HEADLINES.  Review  of  the  News 12 


REV^^"^^ 

PAGE 

PAGE 

ADVENTURES  IN  PYGMY 

LAW  OF  FEAR 

6 

LAND     

7 

LEOPARD    LADY 

7 

FAITHLESS  LOVER 

7 

MARRY  THE  GIRL.... 

6 

FINDERS   KEEPERS 

6 

THE    SHOWDOWN.... 

6 

IVAN.    THE    TERRIBLE. 

7 

THE   SIREN 

6 

LAST  MOMENT 

6 

WOMAN    WISE 

6 

LATEST  FROM   PARIS.. 

6 

SHORT  SUBJECTS.... 

...7  and  12 

(s)  Am.   Seat. 

*  do    vtc 

*(c-b)  do   6s   36    

♦  Bal.    &    Katz     

(c)   Con.    Fm.    Ind.    19K 

(c)       do   pfd 25^ 

(s)   East.    Kodak    .166^ 

*(s)     do   pfd 

*(c)    Film    Insp 

*(s)  First   Nat.  pfd 

(s)  Fox   Fm.    "A"'.   81 J^ 
(c)   Fox  Thea.  "A"  19^ 

*(c)    Intern.  Proj 

*(c)   Keith-A-O  pfd 

*(b)   Keiths  6s  46 

(s)   Loew's,   Inc.    ..    61 J4 

*(b)     do   6s   41ww 

(b)      do    6s41x-war.  10044 

*(s)   M-G-M   pfd 

(s)   M.   P.   Cap 7 

*(s)  Orph.  Cir 

*(s)     do   pfd 

(s)  Para.  F-L.. 
*(s)  do  pfd.  . 
*(b)     do    6s   47    

(b)  Par.  By.5KsS1.102 

(s)   Pathe    3 

(s)       do   "A"'    14 

*(b)     do  7s  37   

(o)   Roxy    "A"    ...    25 
(o)        do    units    . . .   27J^ 
(o)       do    com.     ...      7 
(o)   Skouras  Bros.   .    40 

Stanley  Co.  ...   SO 
(o)   Technicolor      ..      IVJ 

*(c)  Trans-Lux     

(o)   United    Art.    ..15 

(o)       do   pfd 85 

*(o)    Univ.  Ch.  com.     2 
*(o)     do   pfd 80 

(c)  Univ.     Pict.     . .    ]9Ji 

(s)        do    pfd 100 

*(c.    Warner  Bros 

(s)       do   "A"    27 

*(c-b)  do  6J4s  28 


18M 
23 '4 
166 


80  ^^ 
19M 


61 

loOM 
■y 


nvA  119-4 


102 
3 
13^ 

24" 

2554 

6 
38 
49  H 

3 

ii" 

80 


41 
73  Vi 
103 
65 
19'4 

23y, 

166  J^ 
125 
4 
106 

8054 

197i 
8 

99^ 
100 

615^ 
106  J4 
lOOH 

25  7^ 
7 

22 
100 
120% 

12m 
995^ 

102 

3 

14 

64 


m 


1,200 

1,200 

500 


1,700 
500 


700 
"2 

366 


25 


100 


2 

400 
600 


85 

18%  18}^ 
100  100 
....  19J^ 
26J4  27 
108'4 


May  Switch  Operators 
Without  Asking  Union 

Cleveland — Operators  employed  by 
a  circuit  may  be  transferred  from  one 
theater  to  another  within  the  circuit 
at  the  discretion  of  the  circuit  owner, 
without  referring  the  matter  to  the 
executive  board  of  the  operators' 
union  for  approval.  This  decision  was 
recently  handed  down  by  Judge  W. 
R.  White  when  he  granted  a  perma- 
nent injunction  to  Hyman  Friedland 
against  Local   160  of  the   LA.T.S.E. 


1,200 
10 

i',666 


FILM  OFFICES 

FOR  RENT 


•  Last    Prices    Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)  Over  the  Counter  Trtnsaetiont    (Bid   and 

Asked), 
(s)   Stock    Exchange. 

NOTE:  Balaban  &  Kati  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St  Louis 
block   Exchange  and   Stanley  in   PhUadelphia 


BROOKS 


THE   NAME   YOU   GO  BY 
WHEN    YOU   GO  TO  RIIY 


COSTUMES 


0_0-WMs     AMD 


UIVIFORIMIS 


^:^^v^  co.v.„^4^\^?^ 


, 


We  have  one  floor  and  a  few 
smaller  offices  for  immediate 
occupancy  with  and  without 
vaults  and  projection  rooms. 


126-130  W.  46th  St. 
LEAVin  BUILDING 


BETTY 
COMPSON 

IN 

"THE   k» 
MASKEI> 


ANGEL 


:l   k\ 


directed 

FRANK  O'CCIOI 


Released  by 
FIRST  DIVISid  jto 
DISTRIBUTORS.4 

Jesse  J.  Goldburg,  Prei"^ 
723  Seventh  Avenuj 
New  York  City 


' 


LASHES  FROM  CURRENT 
PATHE  NEWS 


Sees  All 


Knows  All 


German  Butchers'  Celebration 
at  Munich 


lart  of  44th  International  6-Day 
ike  Race,  Madison  Sq.  Garden 


p^ri 

«..» 

»     -     1 1 

Brooklyn  Leap  Year  Babies, 
Born  on  Feb.  29 


Los  Angeles  returns  to  Lakehurst 
after  4000-mile  Caribbean  cruise 


Pathe  News  is  Organised 
ike  CrPeat  Press  Association 


n 


11 


iRE  was  a  time  when  a  Pathe  News 

neraman  in  the  field  mailed  his  neg- 

to  the  New  York  headquarters 

development,  editing  and  releas- 

of  the  finished  print. 

oday,  how  different ! 

1  the  big  cities  of  the  world  there 
Pathe  Branch  Office,  known  as  a 
^au.  These  Bureaus,  headed  by  an 

liorial  staff,  and  thoroughly  equipped 
1  laboratory  facilities,  can  handle 

^itive  for  a  community  or  even  for 
ition.  The  relative  value  of  news 
rmines  the  distance  the  negative 
travel  before  being  put  into  its 
hed  form. 

Lich  an  organization  is   built   for 


speed,  for  speed  in  reaching  the  local 
as  well  as  the  national  field.  It  makes 
for  all -'round  efficiency,  sureness  in 
coverage,  the  certainty  of  being  at  the 
right  spot  in  the  right  time,  a  proper 
weighing  of  news  value. 

A  great  press  association  combs  the 
world  for  news  for  the  hungry  presses. 
Pathe  News  combs  the  world  for  visual 
news  and  every  one  of  its  cameramen 
works  with  a  knowledge  that  an  edi- 
tor, a  laboratory  and  rapid  shipping 
facilities  are  near  at  hand. 

There  is  no  world-wide  organiza- 
tion better  geared  up  for  speed  and 
smoothness  of  operation  than  is  Pathe 

News. 


-**■ 


ir  17  years  the  IVorld^s  Leading*  News  Reel 


THE 


-SXH^ 


I 


DAILV 


Sunday,  Marc  n 


"Mother   Machree" 

Fox 

Globe 

AMERICAN—*  *  *  it  is  safe  to  say  that, 
of  its  kind,  this  is  one  of  the  ^most^  enter 
taining    films    of    the   new    year. 

DAILY  MIRROR—*  *  *  probably  wont 
break  records  as  a  special  dollar-fifty  produc- 
tion. But  it  will  be  great  for  a  general 
release.  .,,,    ,        ,i     .        •> 

DAILY  NEWS—*  *  *  "Mother  Machree 
is     forced,     somewhat     exaggerated     and     not 
wholly  convincing.    ***      ^..-,       -^     , 

EVENING  JOURNAL—*  *  *  John  Ford 
directed,  but  this  picture  lacks  the  siiicere 
poignance  of  his  other  production.  tour 
Sons."  It's  good  box-office,  however,  and 
the    story   is   well   handled.    *    *    * ,  .  , 

EVENING  WORLD—*  *  *  the  Irish  every- 
where are  going  to  love  this  one,  and  they 
are  going  to  cry  over  it  to  their  hearts  con- 
tent.   *    *    *  ,  ^   , 

GRAPHIC—*  *  *  a  weak  story,  treated 
in  mediocre  fashion  and  without  any  of  the 
features  which  might  warrant  its  being  re 
leased  as  a  special  production  at  road  show 
prices.    *    *    * 

HERALD  TRIBUNE—*  *  *  Not  a  sou. 
has  gone  to  work  on  this  picture  half-heart- 
edly, and  plausibility  has  been  tossed  to  the 
winds    to    make   a    movie    holiday.    »    *    * 

POST — *  *  *  It  is  Mr.  McLaglen  who 
saves  "Mother  Machree"  from  making  a  sad 
thing   worse.    ♦   *   * 

TELEGRAPH — *  *  *  The  direction  is  ad 
mirably  done  and  the  cast  supporting  Miss 
Bennett  almost  perfect.  Victor  McLaglen 
brings  another  fine  characterization  to  the 
screen.   *  *  * 

TIMES — It  may  be  an  old,  old  story,  but 
it  is  one  with  a  strong  appeal  *  *  *  It  is 
beautifully  staged   and  capitally   photographed. 

WORLD — *  *  *  I  think  I  can  say  with 
safety  that  nothing  in  the  history  of  the 
films  may  be  quite  compared  with  it  in  point 
of  its  positive  disregard  for  not  only  what 
might  have  been  but  also  what  could  have 
been.   *   *   * 


And  Thafs  That 


By  PHIL  M.  DALY 


NOT  altogether  naked,  y'unnerstan'. 
These  A.  M.  P.  A.  bimbos— short 
for  Almost  Modest  Press  A.gents — 
believe  in  draping  Truth  with  a 
coupla  Yeils  at  least.  The  dame  is 
always  more  attractive  that  way.  And 
they've  gone  and  thrown  a  veil  of 
seductive  ($17  word)  mystery  around 
the  Gala  Event  of  the  industry.  The 
party  will  be  thrown  March  31  at  the 
Astor.     (As  if  you  didn't  know  that.) 


Al  Grey,  go-getting  head  of  Para- 
mount's  roadshow  department,  left 
last  night  for  Philadelphia  to  ex- 
tend run  of  "Wings"  at  the  Aldine, 
where  it  originally  was  booked  for 
14  weeks,  to  20. 


Pat  Campbell  breezes  around  with 
a  confident  look  these  days.  Some- 
thing up  his  sleeve,  has  Pat.  Anyone 
who  knows  his  A  to  Z  knowledge 
of  the  biz,  plus  a  personality  which 
gets  him  in  with  exhibitors,  can 
expect  to  see  him  land  with  both 
feet  very  soon. 


Universal  home  office  employes 
have  formed  a  social  organization 
to  be  known  as  the  Universal  Club. 
Som^  auspicious  events  are  looked 
for,  judging  by  the  enthusiasm 
shown  at  the  organization  party  at 
which  E.  H.  Goldstein  acted  as  mas- 
ter of  ceremonies. 


Facts,  Hot  and  Cold 

{Continued   from   Page    1) 

saddle;  an  electric  battery  in  the  jockey's  whip.  Just  before  it 
goes  onto  the  track,  some  one  takes  a  syringe  and  gives  the  poor 
old  nag  a  big  jolt  of  "hop;"  it  goes  frisking  stiffly  out  on  the 
track;  staggers  to  the  quarter  post  and  collapses. 

It  is  Carr's  belief  that  pictures  are  the  product  of  an  intimate 
trinity — the  author,  director  and  actor;  that  this  is  found  in 
little  companies,  but  lost  in  big  studios.  Therefore,  he  maintains 
the  big  studio  is  doomed.  He  is  way  off.  We,  for  one,  don't 
think  so  at  all.  As  a  matter  of  fact,  the  tighter  this  business 
gets,  the  greater  the  concentration  in  production  will  be.  Stu- 
dios will,  therefore,  get  larger  not  smaller.  At  any  rate,  we  do 
not  think  that  the  area  a  plant  covers  has  anything  to  do  with 
the  case. 

The  glorified  racetrack  picture  which  Carr  draws  is  much 
closer  to  the  heart  of  things.  It's  like  the  old  wheeze  about 
everybody  in  the  army  wanting  to  be  a  general  and  many  of 
them  getting  away  with  the  pretense.  You  get  a  lot  of  rookies 
for  leaders  and  too  few  privates. 

Two  Personalities  Bow  In 

They  landed  on  their  individual  two  feet  this  week.  Fay 
Wray,  working  for  two  years  in  features  which  have  not  yet 
been  released,  makes  a  promising  appearance  in  "The  Legion 
of  the  Condemned.''  The  girl  has  appearance,  personality  and 
a  not  inconsiderable  ability  to  perform.  Next  appearance  prob- 
ably in  Jannings'  "Street  of  Sin"  and  thirdly,  in  "The  Wedding 
March,"  if  the  strong-minded  Von  Stroheim  ever  drops  the  edit- 
ing scissors  long  enough  for  Paramount  to  sneak  the  picture 
away  from  him. 

Barry  Norton,  who  plays  a  small  part  exceedingly  well  in 
the  first  named  production,  is  the  other.  He  has :  loads  of  good 
looks,  youth,  appeal,  personality  and  a  flair  for  acting.  Norton  is 
one  of  Winnie  Sheehan's  discoveries  and  is  being  developed 
under  the  Fox  wing  where  his  contract  keeps  him  away  from 
competition  for  several  years.     A  star  of  the  near  future. 

KANN 


FRENCH 'CLUB' SEEN  AS  300 
U.  S.  PICTORES  HELD  UP 


Paris — No  American  films  have 
been  passed  by  the  new  censorship 
commission  since  it  was  appointed  a 
week  ago,  and  more  than  300  pic- 
tures, or  about  80  per  cent  of  the  new 
season's  product  are  being  held  up 
awaiting  the  commission's  pleasure^ 
The  situation  is  so  serious  that  the 
U.  S.  Dept.  of  Commerce  has  in- 
structed Commercial  Attache  Mc- 
Clain  to  take  up  the  matter  with  the 
French  government.  With  Col.  Ed- 
ward Lowry  of  the  Hays  organiza- 
tion, he  is  visiting  M.  Herriot,  min- 
ister of  public  instruction. 

The  powers  of  the  commission  en- 
able it  to  delay  indefinitely  passage 
of  American  pictures,  and  it  is  feared 
this  may  be  used  as  a  club  to  secure 
better  reciprocity  in  America  for 
French  pictures.  Five  members  of 
the    commission    are   producers. 

"Brain"  Film  Shown 
"Mechanics  of  the  Brain,"  a  Rus- 
sian film  depicting  a  series  of  ex- 
periments in  psychology,  was  given 
a  private  screening  at  the  Academy 
of  Medicine,  New  York. 


G.  E.  Has  New  Line  of 
Motor  Generaitor  Sets 

(^Continued   from   Page    1) 
rent  for  the  motion  picture  machine 
arc. 

The  line  includes  sets  driven  by  single — 
or  polyphase  squirrel-cage,  induction  motors 
or  Ijy  high-reactance,  squirrel-cage,  induction 
motors.  All  sets  are  given  a  continuous  rat- 
ing in  kilowatts,  ranging  from  1.6  kilowatts 
on  some  types  to  30  kilowatts  on  others,  and 
are  designed  to  carry  overloads  of  approxi- 
mately 100  per  cent  for  periods  of  three 
minutes  occurring  at  15-minute  intervals. 
The  continuous  rating  in  amperes  ranges 
from  20  on  some  types  to  300  amperes  on 
others,  and  the  overload  capacity  is  provided 
to  carry  the  load  during  periods  when  the 
arcs   are   being   changed   over. 


Other  new  developments  in  the 
equipment  field  will  be  f-ound  on 
pages  8  and  9. 

Seattle  "Substitution" 
Case  Going  to  Court 

{Continued    from    Page    1) 

tributor,    had    no    jurisdiction    in    the 
case. 

Substitutions  is  the  issue  involved. 
The  exhibitor's  contract  specified 
titles  onl}',  and  the  pictures  were  de- 
livered accordingly,  but  Ives  claimed 
the  campaign  books,  on  which  he  said 
his  purchase  was  made,  constituted 
part  of  the  transaction,  pointing  out 
that   substitutions  were  made. 


mUS' CONTRACl  (ti 
VALID  DESPIHlii 


What   he   says  sets  a 
establishing   the   validity 
tracts  on  "The  Circus"  ^ 
ion    of    the    New    York 
board  upholding  a  contrac  n 
brought   by  Joelson-Suchi  : 
against      United     Artist,^ 
nounced     yesterday     by 
Nizer,   counsel  for  the  disf 
the    action.      Harrv    Suchrl 
scnted  the  plaintiff. 

The  exhibitors  contended  thatl 
had  not  lieen  made  one  year  frj 
1926,  the  date  of  signing  I 
it  was  invalid.  Nizer  con 
a  year  had  not  elapsed,  so  farX 
concerned,  as  the  contract  timl 
year  from  exhibition  date  of  tl 
toplay,  and  that  the  agreement  f 
date  as  seven  days  after  coin 
houses  in  the  Bronx,  so  that  tM 
be  computed  from  seven  days  aff 
run. 

He   further  pointed  out  that 
production    from    October  to  D« 
and    that    injunction    obtained  byj 
lin   tied   up    production   from  Jan 
tember,     1927,    so    that    11    moni 
beyond    control    of    the    produceL 
deducted,     even     were    the    distrlo: 
to     deliver     a     print     not     delivii 
producer,    which    he   did   not   a!- 
cited    Clause    18,    stating    that    i    . 
elapsed,    which    he    also    did   noti 
cellation    must     be    entered    by 
within     100     days     after    such 
This   provision,  he  said  protects  | 
as    much    as    the    distributor. 


Surplus  of  $112,1 
Record  Stanley^ 

{Continued   from   Pane 

reserve    because    of    t'n 
value. 

For    a    time,    efforts    v 
centrated    on    acquisition 
by   lease,   rather   than  add 
estate  holdings.     Sites  rec. 
been   purchased   at   Philad ! 
VVilkinsburg,  Pa.,  and  a 
Y.     New  houses  are  una; 
tion  at  Philadelphia,  Pitts: 
boken,  Jersey  City,  Bridgi| 
and  Utica,  N.  Y. 

Stanley  and  its  subsidil 
operate,  control  and  partic^ 
operation  of  255  theaters, 
capacity  of  over  350,000. 
are  grouped  as  follows: 
130;  Stanley-Fabian,  63[ 
Davis-Clark,  31;  Stanley-Ci 
Stanley-Mark-Strand,    U. 

Of  these,  248  are  in  s; 
tion  and  seven  in  construe 
are  located  in  75  cities  in  si 
and  the   District  of  Columl 


Sharks  to  be  Filn 

William    Beebe,    New 
thologist,     leaves     Mond;:; 
Florida    keys    to    film    ";: 
sharks,  which  he  declare? 
tack    human    beings. 


Dodge  Forms  Advertisii  f 
Cleveland — Harry  Dodgjj 
signed  as  local  Paramounj 
Alarch  1,  has  opened  VisB 
tising,  at  Columbus,  for  thi 
of  screen  advertising.  He  I 
a  3-year  contract  with  the| 
of  Ohio  to  supply  their 
vertising. 


THE 


March  11,  1928 


Foreign  Markets 


By  JAMES   P.    CUNNINGHAM 


VliODAL  VENTURE; 
JBRinSH  EilM  NEWS 


BlERNEST   W.   FREDMAN 
'     "The   Daily   Film   Renter" 

— Assuming  control  of  Go- 
lernational  Films,  British 
.^..ated  Films,  Ltd.,  has  been 
edjy  Edward  Godal,  to  pro- 
ffices  are  at  12  D'Arblay  St. 
ig  >  internal  difficulties  in  Inter- 
ma  Godal  claims  he  was  never 
carry  out  producing  plans 
formulated  some  time  ago. 
le  ill  be  placed  in  work  im- 
atc  by  the  new  company, 
s  )■  stars,  directors  and  stories 
in<r  way. 


erit 


cial  Cinematograph  Theaters 
a  large  house  in  Sandgate 
Folkestone.  It  will  seat  be- 
SOO  and  2,000. 


Youll,   of    Glasgow,    is    m 
1  arrange  for  the   sale  of  a 
1  i.  Scottish   theaters,   worth,   it 
id.hear  $2,500,000. 


by  Wardour  of  "The 
A^ar,"  a  German  film,  has 
p;tponed,  due  to  the  contro- 
lling over  "Dawn." 


ovjig 
Id 


img  and  Theater 
(j's  Complete  Merger 

m-Societa  Immobilaire  Cine- 
grica  Italiana,  of  Turin,  a  rent- 
exhibiting  organization,  has 
asf  its  capital  from   50,000,000 

110  30).    The  increase  was  made 

ff. 


fi( 


the    absorption    of    Cines, 
d  Societe  Industrie   Cinema- 


Smoking  Forbidden 

M91  Bureau  of   THE  FILM   DAILY 

Kigton — The  prefecture  of  the 
,  at  Strasbourg,  has  notified 
'vners  that  the  police   order 
iurbidding   smoking   in   the- 
11  be   rigidly   enforced   here- 
,  ::ording  to  a  dispatch  to  the 
ection,  U.  S.  Dept.  of  Com- 
from     Trade     Commissioner 
1  Paris. 


ols  32  SiamiEse  Theaters 

ok — Practically  all  theaters 
are  controlled  by  Phathana- 
ematograph  Co.,  Ltd.,  whicli 
rates  32  houses,  with  13  in 
Three  other  Siamese  the- 

owned  by  Chinese  and  show 

product,    exclusively. 


iicle  Tom"  in  Gerntuiny 

—A  committee  empowered  to 

rtificates  to  films  of  instruc- 

Jue,  has  decided  that  "Uncle 

Zabin"    is    a    picture    of    this 

as  such,  receives  the  benefit 

tax. 


Non-Inflam  Stock 

London — A  new  company  is 
to  be  formed  for  production  of 
a  new  non-inflammable  stock. 
It  will  be  an  all-British  enter- 
prise and  is  understood  to  have 
the  backing  of  important  finan- 
ciers. 


AMATEUR  FILMS  HURT 


London — Exhibitors  of  northern 
England  are  complaining  of  new  com- 
petition in  the  form  of  amateur  films. 
Several  minature  amateur  theaters 
have  recently  opened  in  the  district 
and  although  they  only  show  occas- 
ionally, theater  receipts  drop  on  these 
nights.  Home  movies  are  likewise 
offering  serious  competition  to  the- 
aters. They  are  growing  in  popu- 
laritv. 


Chinese  Boycott  British 
Films  for  Quota  Act 

Singapore — Chinese  exhibitors  are 
so  incensed  at  the  British  quota  bill 
that  a  boycott  of  English-made  prod- 
uct has  been  unofficially  ordered.  A 
distributing  company  was  forced  to 
change  its  company  name  due  to  the 
fact  that  the  word  British  was  in- 
cluded in  its  title. 


British  Unit  Will  Make 
Film  in  Each  Dominion 

London  —  Plans  of  the  recently- 
organized  British  Dominions  Film  Co. 
provide  for  the  making  of  one  fea- 
ture yearly  in  each  of  the  British 
dominions:  Australia,  Canada,  India 
and  South  Africa,  using  a  local  story 
in  each  instance.  Stock  issue  of  $1,- 
500,000  was  launched. 


Exhibitors   Protest   New   Tax 

Calcutta — Further  representations 
have  been  made  to  government  au- 
thorities by  Calcutta  exhibitors, 
against  imposition  of  a  new  license 
tax.  Theater  owners  point  out  that 
a  new  fee  is  unnecessary  and  is  based 
on  unsound  economic  principles.  If 
the  additional  tax  is  imposed,  total 
fees  collected  from  each  theater 
would  amount  to  $1,500  yearly. 


American  Group   Interested 

Geneva — American  interests  are  un- 
derstood to  have  purchased  about 
$20,000  worth  of  stock  from  La  Cam- 
pagnie  Generale  du  Cinematographe 
Geneve. 


New   Belgium   War   Film 

Brussels — The  War  Office  is  co- 
operating with  producers  of  "Yser" 
in  filming  war  scenes. 


Herron  Denies  India 

Objects  to  Our  Films 

Major  F.  L.  Herron,  foreign  man- 
ager of  the  Hays  office,  New  York, 
denies  there  is  opposition  among  the 
natives  of  India  to  American  films 
showing  divorce  and  certain  love 
scenes,  as  claimed  in  newspaper  re- 
ports. He  said  that  India  was  try- 
ing to  encourage  her  own  native 
films  but  welcomed  pictures  from  this 
ountry.  The  agitation  against 
\nierican  pictures,  the  major  claims, 
is  the  work  of  British  producers  who 
are  trying  to  discredit  Hollywood 
production  in  favor  of  their  own  pic- 
tures. 


Kley  and  Douglass  Leaving 
This  Month  for  Argentine 

Fred  Kley  and  James  S.  Douglass 
of  the  Hollywood-Argentine  Cinema 
Co.,  sail  March  17  with  a  technical 
staff  to  build  a  studio  at  Buenos 
Aires,  where  the  series  of  pictures 
starring  Tom  Mix,  for  FBO  release 
will  be  produced.  Mix  follows  in 
June. 


Mix  Vaudeville  Tour  Starts  March  31 

Vaudeville  tour  of  Tom  Mix  is  to 
start  March  31.  The  star's  tour  will 
include  New  York,  Chicago,  Denver, 
Kansas  City,  St.  Louis,  Minneapolis, 
Milwaukee  and  Cleveland.  On  com- 
pletion of  the  tour.  Mix  will  go  to 
South  America  where  he  is  to  pro- 
duce  a   series   of   pictures. 


Film  Bill  Is  Proposed 

for  Northern  Ireland 

IVashington   Bureau   of   THE   FILM   DAILY 

Washington  —  Considerable  agita- 
tation  exists  in  northern  Ireland  for  a 
quota  bill,  similar  to  the  British  law, 
but  no  decision  as  yet  has  been  made 
on  the  proposed  law  by  the  ministry  of 
commerce,  Trade  Commission  George 
Canty  reports  to  the  M.  P.  Section 
of  the  Dept.  of  Commerce.  Mean- 
while, the  trade  in  Ireland  is  planning 
to  oppose  the  bill  and  secure  reduc- 
tion of  the  entertainment  tax  to  the 
British   level. 


Revolving  Audience  to  Be 
New  German  Wrinkle 

Berlin — A  revolving  audience  is  to 
be  the  new  wrinkle  in  theater  con- 
struction, under  plans  of  Walter  Gro- 
pius,  Dessau  architect,  who  is  de- 
signing the  house  for  Erwin  Piscator, 
director  of  the  only  Communist  the- 
ater in  Germany. 

Gropius  plans  to  build  a  theater 
in  which  the  parquet,  with  its  audi- 
ence, can  be  turned  at  an  angle  of 
180  degrees.  The  spectators  will 
thus  suddenly  find  themselves  trans- 
ported to  another  part  of  the  round 
theater,  where  they  will  see  a  differ- 
ent stage  setting  from  that  upon 
which  they  gazed  at  the  previous 
angle. 


Columbia  Buys  "Fall  of  Eve" 

Columbia  has  purchased  "The  Fall 
of  Eve,"  three-act  play  written  by 
Anita   Loos  and  John    Emerson. 


ASK 


FOR 


THIS! 


STIRRING 
REALISTIC 
PO  WERFUL 


(i 


ROBERT  S.  FURST  presents 

SOULS  AFLAME 

Directed  by  RAYMOND  WELLS 


1» 


100%  AUDIENCE  PICTURE 


RELEASED  BY  FIRST  DIVISION  DISTRIBUTORS,  Inc. 

Jesse  J.  Goldburg,  President 

723  Seventh  Avenue,  New  York  City 


In  the  Burning  Ozarks  -^ 

Grim  Faced  Men  Fan  an  P^ 

Age-Old  Hatred  Into  Flame 


DAILY 


"Marry  the  Girl" 

sterling  Length:    5300   ft. 

HERE'S     ONE     THAT     WILL 

HOLD    -EM    WITH    A    HUMAN 

5tory  has  the  heart 
Ituff;  and  builds  to  fine 
suspense. 

Cast  ...Barbara  Bedford  very  ap- 
pealing in  a  role  that  gets  your 
sympathy.  De  W.tt  ^^''^\^\'^%l'^ 
good  character  bit.  Robert  Ellis 
heroes  acceptably.  Freddie  Fred- 
erick one  kid  that  acts  natural  be- 
fore a  camera.  Others  Florence 
Turner,   Allan   Roscoe,   Paul  Weigel. 

Story   and   Production Drama. 

It  gets  you,  this  one.  Because  its 
<;o  darn  human.  The  characters  all 
act  like  honest  to  gawd  human 
beings.  Which  helps  a  lot.  One  of 
the  most  natural,  sane  and  moving 
stories  that  we  have  seen.  It  con- 
cerns the  efforts  of  a  penniless  young 
widow  to  provide  a  home  for  her 
child.  She  is  persuaded  to  pose  as 
the  widow  of  a  soldier  supposed  to 
have  been  killed  in  the  war.  So  with 
the  little  boy  she  moves  into  the 
home  of  the  old  and  rich  grouch, 
who  thinks  the  kid  is  his  grandson 
The  old  grouch  melts  when  the  kid 
creeps  into  his  heart.  The  soldier 
returns,  and  a  real  love  story  de- 
velops. Phil  Rosen  directed  with 
charm  and  punch.     A  natural. 

Direction Phil    Rosen ; 

.splendid. 

Author Wyndham  Gittens 

Scenario Frances    Guihan 

Photography Herbert    Kirk- 

patrick;    first   class. 


Norma  Shearer  in 

"The  Latest  from  Paris" 

M-G-M  Length:  7743  ft. 

FROTHY  ENTERTAINMENT 
GIVES  STAR  GREAT  CHANCE 
TO  SHOW  HER  CLEVERNESS. 
GOOD  COMEDY  AND  SEN- 
TIMENTAL TOUCHES.  WILL 
PLEASE  SHEARER  FANS. 

Cast Norma     Shearer     as      the 

traveling  saleswoman  gives  delight- 
ful performance.  George  Sidney  and 
Tenen  Holtz  get  laugs  as  the  cloak 
and  suit  partners.  Ralph  Forbes 
lends  pleasing  support  as  male  lead. 
Others  William  Bakewell,  Margaret 
Landis,   Bert   Roach. 

Story    and    Production Light 

comedy.  A.  P.  Younger  supplied  the 
story,  which  is  the  exhibitors'  guar- 
antee that  it  is  made  to  order  for  the 
star,  and  gives  her  every  chance  to 
put  over  her  line.  The  love  story 
centers  around  the  rival  male  sales- 
man, and  Norma  beats  him  to  his 
biggest  customer,  and  sells  her  line. 
But  she  falls  in  love  with  her  rival. 
Then  a  very  pretty  little  love  story 
develops,  with  lots  of  delicious  com- 
edy and  sentimental  touches.  The 
cloak  and  suit  partners  are  a  wow, 
and  taken  from  any  angle  the  picture 
has  all  the  elements  that  will  make 
this  go  over  nicely.  But  it's  Norma's 
picture  throughout,  and  she  makes 
the  most  of  many  opportunities. 

Direction Sam   Wood ; 

fine. 

Author A.    P.   Younger 

Scenario A.  P.  Younger 

F*hotography William   Daniels; 

very  good. 


George  Bancroft  in 

"The  Showdown" 

Paramount  Length:    7616    ft. 

GIVES  BANCROFT  A 
CHANCE  TO  DO  HIS  HE-MAN 
STUFF  IN  TROPICAL  STORY 
OF  SEX,  OIL  AND  MELLER. 
FAIR. 

Cast....  Star  duplicates  his  "Un- 
derworld" performance  of  the  smil- 
ing roughneck.  Evelyn  Brent  the 
nice  lady  whom  the  tropical  atmos- 
phere almost  gets.  Helen  Lynch 
rates  next  to  Bancroft  on  perform- 
ance as  the  warm  baby.  Fred  Koh- 
ler  a  convincing  menace.  Others 
Neil  Hamilton,  Arnold  Kent,  Leslie 
Fenton,   George  Kuwa. 

Story  and  Production Melo- 
drama of  the  tropics,  from  an  or- 
iginal by  Houston  Branch.  Looks 
like  a  combination  of  "Sadie  Thomp- 
son" and  "What  Price  Glory,"  with 
two  roughnecks  fighting  over  the  gal. 
Atmosphere  of  the  jungle,  with  rain, 
throbbing  oil  pumps,  heat,  booze,  and 
general  deviltry  thrown  in,  regard- 
less. Evelyn  Brent  comes  to  the 
jungle  hut  where  Bancroft  is  super- 
intending his  oil  well.  She's  a  nice, 
refined  married  gal.  all  dolled  up  in 
Parisian  finery.  Bancroft  protects 
her  against  the  human  vulture.  Helen 
Lynch  as  the  jazz  baby  gives  a  more 
colorful  performance  than  Evelyn. 
Direction....  Victor  Schertzinger; 
box-officey. 

Author Houston  Branch 

Scenario Hope     Loring 

Photography.. Victor  Milner;  expert 


Sunday,  March  li^E' 

"Woman  Wise" 

Fox  Length:  5 

ORIENTAL  SETTIN( 
ROMANTIC  STORY  OF  Hi'«^„ 
GO-LUCKY  ROMEO.  JUStK 
NUMBER  THAT'S  ALL.  W; 
Cast. . .  .William  Russell  anlJLin) 
ican  adventurer  doing  the  Rcl^^' 

Persia.    June  Collyer  the  prettij 

ace.      Theodore    Koslof?  the   Iw^'' 
Pasha     with     a     passion    forjfif' 
Others  Walter  Pidgeon,  Raou'ai 
Ernest    Shields.    Duke    Kahan  qI?^ 

Story  and  Production R(  i 

comedy-drama.  William  Russei 
the  part  of  the  wandering  AiiH^Ih 
jaunting  around  the  world  inHfj' 
of    women    and    adventure. 
American     consulate     in     Per' 
meets    his    old    pal    in    charge|J 
Collyer  as  his  assistant  causesitaju 
trouble,    for    the   woman-hatirjB<if; 
sul,     the    Romeo     and     the    jj 
Pasha  all  fall  for  her.     It  is  RMftiii 
picture,    and    he    manages   to|H>(« 
the   ragged   story   amusing  aniev' 
exciting   in   spots.      But  the  s  y 
self  is  one  of  those  far-fetcheciir 
that    makes    a   tough   assignm 
any    director.      Just    a    fair 
number.      Works    up    to   ki  ' 
finish    fight   with   the    Pasha  ; 
Oriental  gang.    Good  laughs. 

Direction Albe^Bitu 

fair.  Hsiit 

Author Donald  Mc| 

J.   K.  McGuinness. 

Scenario Randall  t^Btmi 

Photography. . . .    Sidney 
okey. 


"The  Last  Moment" 

Zakoro  Film-S.R  Length:  5800  /(. 
LACKING  IN  GENERAL  AP- 
PEAL, UNIQUE  STORY  IDEA 
DEVELOPED  IN  SPOTTY 
FASHION,  BUT  MUCH  OF  IT 
DIRECTED  WITH  IMAGINA- 
TION AND  ABILITY. 

Cast Otto     Matiesen's     work 

varies.  Fair  in  first  half;  generally 
splendid  in  closing  reels.  Others 
Georgia    Hale,    Lucille    La    Verne. 

Story   and    Production Drama, 

from  an  original  story  by  Paul  Fejos. 
In  many  respects,  this  production  is 
decidedly  out  of  the  ordinary.  To 
begin  with,  the  theme  concerns  a 
drowning  man  and  the  rush  of 
thoughts  that  pass  through  his  mind 
as  he  sinks.  With  this  introduction 
and  conclusion,  there  is  encompassed 
in  the  development  the  story  of  a 
lifetime  of  incident.  With  the  excep- 
tion of  several  printed  insertions 
which  appear  logical  in  the  action  of 
the  film,  there  are  no  titles.  Fejos 
displays  considerable  imagination  in 
his  direction  and  is  apparently  an  ad- 
herent of  the  Continental  school 
which  goes  in  heavily  for  unique 
camera  angles.  Parts  of  the  pro- 
duction are  extremely  interesting; 
parts  are  not.  An  intelligent  experi- 
ment. 

Direction Paul   Fejos; 

variable,  often  excellent. 

Author Paul  Fejos 

Scenario Paul   Fejos 

Photography Leon    Shamroy ; 

much  excellent. 


"The  Siren" 

Columbia  Length:   5996   ft. 

TALE  OF  REVENGE  FEA- 
TURES A  GALLOWS  SCENE  AS 
THE  HIGHLIGHT.  HAS  LOTS 
OF  MELODRAMATIC  THRILLS, 
BUT  CLIMAX  TOO   MORBID. 

Cast.  .  .  .Tom  Moore  does  well  with 
the  role  of  hero.  Dorothy  Revier 
lends  charm  to  the  lady  pursued  by 
the  villain.  Norman  Trevor  is  the 
menace,  and  does  a  good  bit  of  char- 
acter work.  Others  Jed  Prouty  and 
Otto   HofTman. 

Story  and  Production Melo- 
drama. Revenge  is  the  theme  of  this 
hectic  meller.  A  crook  plans  revenge 
on  the  society  girl  who  loves  the  hero. 
In  a  fight  between  the  two  men  the 
girl  shoots  the  heavy,  the  house 
catches  on  fire,  and  the  villain  though 
shot  gets  away  and  frames  the  girl 
for  his  murder.  Then  the  proceedings 
grow  hectic  as  it  works  up  to  prep- 
arations for  the  execution  of  the  girl 
on  the  gallows.  An  unnecessary 
amount  of  morbid  details  was  intro- 
duced here,  which  makes  it  a  ques- 
tionable feature  for  family  trade. 
Barring  this  climax,  the  story  has 
lots  of  thrills,  and  packs  a  punch 
with  some  good  suspense  as  the  hero 
works  hard  to  save  the  girl.  Has 
little  appeal  for  women. 

Direction.  ..  .Byron  Haskin;  handi- 
capped. 

Author Harold    Shumate 

Scenario Harold    Shumate 

Photography Ray   June;  poor 


Ranger  in 

"Law  of  Fear" 

F  B  O  Length:  4769  /(. 

RANGER  IS  A  REAL  DOG 
STAR.  THE  STORY  SIZZLES 
WITH  SUSPENSE  AND 
THRILLS.  ONE  OF  THE  BEST 
OF  ITS  CLASS. 

Cast.  ...  Ranger  looks  and  acts 
like  a  vicious  man-killer,  and  pulls 
some  unusual  stunts.  Sam  Nelson 
the  hero  sheriff.  Jane  Reid  the  girl. 
Al  Smith  does  a  Lon  Chaney  as  the 
hunchback  bandit,  with  a  convincing 
makeup. 

Story   and    Production Drama. 

Most  of  these  dog  stories  are  built 
mechanically  to  give  the  canine  a 
chance  to  show  his  stuff.  But  this 
one  has  a  really  fine  plot  that  packs 
an  abundance  of  thrills  and  works  up 
to  a  strong  climax.  Ranger's  mate 
base  been  killed  by  the  hunchback 
bandit,  and  the  dog  starts  out  for 
revenge.  The  bandit  plays  a  double 
role,  posing  as  a  ranch  owner  in 
love  with  the  girl.  The  audience  is 
let  in  on  his  identity,  which  adds  to 
the  thrills.  Ranger  is  before  the 
camera  most  of  the  time,  and  his 
work  is  really  remarkable.  He  is 
bound  to  make  a  host  of  friends,  and 
where  this  type  of  picture  draws,  it 
will   go   over   strong. 

Direction Jerome    Storm; 

excellent. 

Author.  .  .William    Francis    Dugan 

Scenario Not    credited 

Photography.  .Robert  De  Grasse; 
good. 


Laura  La  Plante  hi 

"Finders  Keepers 

Universal  '        Length:  (1 

HOKE    COMEDY    PLA^ 
STAR  FOR  SURE-FIRE  LAl 
IN  WAR  TIME  CAMP  SCj 
GAIT  ED     FOR     THE 
WON'T     ATTRACT     CRI' 
AUDIENCES. 

Cast.  .  .Laura  La  Plante  doi 
pantomime  and  gets  laughs 
John  Harron  good  foil  as  herj 
boy  sweetie.  Edmund  Bre( 
hard  boiled  colonel.  Others 
Rankin,  Bill  Gorman,  E''  ' 
lips,  Joe  Mack. 

Story  and  Production 

comedy.     Adapted   from  Mar| 
erts     Rinehart's     story.       Thj 
avoids    actual    war    scenes,  cf 
itself   almost   entirely  to  seen  ' 
recruiting  camp.  Laura  is  the  ' 
ter  of  the  colonel  who  falls  !i  I 
a   rookie.      Just   as   the   contin 
ready    to    sail    overseas,    all   i ' 
are  barred  from  camp.     La;r 
in  disguised  as  a  doughbo 
to  get  the  chaplain  for  the  :i 
ceremony.       Here    the    mam 
come,  as  she  lines  up  for  gen 
spection.      This    sequence  is 
gagged    and    strung    along  fo! 
good   laughs.     The   star's  pan! 
work  gets  all  the  close-ups— <| 
gals    all    around    us    were   hy 
with    giggling.      What   more 
want?      Good   army   types  an(| 
atmosphere. 

Direction Wesley    R! 

shows   qualitJ^ 

Author.  . .  .Mary   Roberts  R 

Scenario Beatru 

Photography.  .  .Virgil  Millei| 


I 


THE 


,ay,    arch  11,  1928 


NE 
GH 
DII 

St 


J  queline   Logan   in 

'TO  Leopard  Lady" 

,,  Length:   6650   ft. 

ELORAMA    OF    CIRCUS 
T  RWS  WILD.  BIG  THRILL 
'     lOVERDONE     GETS 
INSTEAD.       MISSES 
iCTION. 

..Jacqueline  Logan  lacks 
nique  to  put  it  over.  Alan 
i  fat  part  as  the  villainous 
the  circus.  Robert  Arm- 
)-so  hero.  Others  Hedwig 
as.  Bradbury,  Sr.,  Dick 
William      Burt,      Sylvia 


ga 

ir. 

indi 

"HI. 

■ry 
a  o 
ille: 
an 


ick 
ncii 

.1-01 


,-er 


bi) 

n\ 
tH 
sc< 
isp 
;  a 
thi 


id    Production Melo- 

circus   life.      Featuring  an 
who    does     all     the    dirty 
_..  is  supposed  to  provide  the 
s  ai    thrills.      Its    owner,    the 
der  in  the  circus,  gives  a 
performance.     He  is  after 
rd   Lady,    who   while    han- 
>ig  cats  is  really  acting  as 
the   Viennese  police.     She 
that   the    Cossack  is   com- 
murders  through  the  ape. 
tire    the    picture    goes    blah, 
scene     shows     Jacqueline 
a  room  with  the  ape.    She 
brute   into   shooting  itself, 
e   is    dragged    out    so    long 
se  that  it  only  got  laughs, 
if  the   director   could   have 
into  real  thriller. 

■cm Rupert    Julian; 

-.ry. 
I'^dward   Childs   Carpenter 

i:i Beulah  Marie  Dix 

Lo.aphy    John    Mescall; 


"Ivan,  the  Terrible" 

Amkino  Length:    8500   ft. 

HASN'T  A  CHANCE  IN  THE 
AMERICAN  MARKET.  TYPI- 
CALLY RUSSIAN:  MORBID, 
GHASTLY,  STARK,  AND  IN 
ADDITION,  FAR  BELOW 
AMERICAN  PRODUCTION 
STANDARDS. 

Cast....M.  Leonidoff,  excellent  as 
czar.  Others  Safnat  Askarova,  M. 
ArkanofT,  J^  MakarofT,  S.  Garrell 
and   L   Klt^kin. 

Story   and   Production Drama. 

A  ruthless  page  out  of  •  mediaeval 
Russian  history.  True  to  the  Rus- 
sian formula  and,  as  a  consequence, 
anything  but  entertainment.  The 
producer  included  four  murders,  at 
least  one  case  of  rape,  adultery,  a 
suggestion  of  the  homosexual,  a 
graphic  display  of  daggers  doing 
their  dirty  work  and  a  lovely  shot  of 
a  spear  piercing  a  servitor  in  the 
household  of  the  czar.  A  second 
inventory  would  undoubtedly  recall 
to  mind  several  more.  Place  these 
dubious  entertainment  ingredients 
against  a  crude  production  back- 
ground— such  as  American  pictures 
boasted  of  a  decade  or  so  ago — and 
the  result  is  "Ivan,  the  Terrible." 
Leonidoff  as  the  czar  dominates  the 
picture,  but  it  would  have  taken  far 
more  than  his  performance  to  make 
this  production  acceptable. 

Direction Juri    Taritch; 

ancient. 

Author Not  credited 

Scenario Not  credited 

Photography M.  Vladimirsky; 

crude. 


Short  Subjects 


Beatrice  Lillie  in 
"She's  My  Baby" 
Fox — Case  Corp. 

Amusing 
Type  of  Production.  .Talking  Picture 
Miss  Lillie  is  a  very  clever  com- 
edian and  a  mighty  droll  person.  Her 
antics  before  the  Movietone  camera 
are  quite  amusing.  She  has  the 
capability  for  inducing  laughter — not 
gales  of  it,  but  the  continuous,  chuck- 
ling kind.  Which  is  what  she  does 
in  her  first  appearance  in  talking  pic- 
tures. The  subject  in  itself  is  good. 
This,  plus  the  reputation  as  an  en- 
tertainer which  she  has  built  for  her- 
self in  the  United  States,  makes  the 
release  an  important  attraction. 


djentures  in  Pygmy 
Land" 


odkinson   Length:   6800  ft. 

'FRENT  •  AND  THERE- 
DMMENDABLE.  A  PIC- 
NARRATIVE  OF  EX- 
i/riON  IN  A  LITTLE- 
iV  LAND.  AUTHENTIC 
ISTRUCTIVE. 

.Mother  Nature,  an  aero- 
ders  of  the  expedition  and 
ies  of  Dutch   New    Guinea. 

nd   Production ....  The   tale 

itthew  W.  Stirling's  cxpedi- 

the    heart    of    Dutch    New 

search    of   a    pygmy    race. 

rd    is   authentic,    as    witness 

that    the    Smithsonian     In- 

Washington  and  the  Dutch 

iluthorities   in   Batavia  spon- 

M    outfitted    the    expedition. 

'  irations     for     what     must 

H 1    a   hazardous    undertaking 

1,  the  establishment  of  base 

iterestingly     portrayed,     the 

'ring  by  aeroplane   and   the 

iiich    takes    three    months 

.•  iiat  the  'plane  did  in  three 

[any  shots  from  the  air  are 

^     The  picture  is  diverting. 

it  is  educational  and   enter- 

the    same    time. 


'" Nip  and  tuck 

Good   fortune 

' Chance 

«|raphy....  Richard   K.   Peck; 
evv  of  conditions. 


Eugene  O'Brien  in 

"The  Faithless  Lover" 

Krelbar  Length:  5626  ft. 

HAS  NOTHING  TO  RECOM- 
MEND IT,  EXCEPT  THE  WORK 
OF  THE  STAR.  CHEAP  PRO- 
DUCTION, STORY  AND  DIREC- 
TION. 

Cast.  .  .  .  Eugene  O'Brien's  good 
trouping  makes  the  cheap  production 
look  worse  in  comparison.  Gladys 
Hulette  sunk  in  a  sappy  part.  Ray- 
mond Hackett  amateurish.  Others 
fane  Jennings,  James  S.  Barrett, 
.jc'orge    de    Carlton. 

Story  and  Production.  .  .  ,  Drama, 
rem  the  story  by  Baroness  D'Arville. 
The  gal  had  two  suitors.  She  picks 
the  sap.  The  other,  a  hard  headed 
and  successful  construction  engineer, 
takes  the  sap  in  as  his  partner,  be- 
queathes his  fortune  to  the  girl  in 
his  will,  then  goes  on  a  fishing  trip 
and  leaves  the  sap  partner  to  finish 
building  the  dam.  With  such  a  start, 
anything  might  happen.  It  does.  The 
lero  engineer  comes  back  in  time 
to  swim  into  the  gal's  bedroom  as 
the  dam  breaks.  They  go  through 
the  bedroom  window  in  a  rowboat. 
It's  the  sort  of  burlesque  material 
that  mops  up  if  handled  right.  For 
some  mysterious  reason  the  director 
treated  this  prize  farce  stuff  seriously. 

Direction Lawrence  Windom, 

poor. 

Author Baroness  D'Arville 

Scenario Jack    Murray 

Photography Frank  Zucker; 

all  right. 


"Circus  Blues" — Devore  Comedy 

Educational 

Old   Number 

Type    of   production.  .2    reel    comedy 

The  first  reel  is  niereh'  filler  to 
work  up  the  circus  stuff  that  is  pulled 
in  the  final  reel.  Dorothy  Devore 
does  her  tomboy  act,  and  goes 
through  a  string  of  gags  suspiciously 
like  the  material  Chaplin  uses  in 
"The  Circus."  The  audience  thinks 
she  is  part  of  the  show.  But  they 
fail  to  register  sufficient  hilarity.  And 
if  it  didn't  seem  funny  to  them,  it's 
ex])ectinn;  too  much  of  film  fans  to 
laugh  uproariously.  Cliarles  Lamont 
directed. 


"On    the    Ice"— Fables 
Pathe 

Good  Cartoon 
Type  of  production..!  reel  animated 
.Ml  about  the  adventures  of  Milton 
Mouse  who  enters  a  sleigh  race.  But 
the  villain  Thomas  Cat  steals  his  girl 
while  the  race  is  on.  Milton  has 
entered  the  race  to  win  a  diamond 
ring  which  the  villain  has  oflFered  as 
a  prize.  So  when  the  hero  gets  back 
victorious,  he  finds  he  has  another 
race  to  catch  the  gal.  Old  Al  Falfa 
does  his  stuff,  and  adds  to  the  gen- 
eral merriment.  This  one  carries  the 
usual  snap  and  comedy  of  the  Fables 
cartoons. 


"Special    Edition"— Highbrow 
Universal 

Monkey  Shines 
Type  of  production..!  reel  comedy 
Ben  Hall  is  the  comedian  who  gets 
himself  into  a  jam  as  the  editor  of 
the  country  paper  when  he  runs  a 
libelous  article  about  a  crook  that  he 
cannot  prove,  as  he  has  lost  the  evi- 
dence. The  real  comedian  in  this 
offering  is  a  small  monkey,  who  does 
some  funny  stunts  and  finally  suc- 
ceeds in  locating  the  evidence  and 
saving  the  day.  It  is  rough  and  tum- 
ble stuff  that  moves  fast,  and  the 
monkey's  antics  give  the  comedy 
punch.      Doran    Cox   directed. 


"The    Bicycle    Flirt"— Mack    Sennett 
Pathe 

Snappy 
TyiJe  of  production .  .  2  reel  comedy 
Billy  Bevan  has  a  typical  goofy 
role  that  gives  him  plenty  of  oppor- 
tunity to  be  dizzy  and  roll  up  a  good 
percentage  of  laughs.  Billy  flirts 
with  a  girl  riding  in  a  car  with  her 
brother-in-law  and  his  wife.  Then 
the  complications.  It  is  well  gagged, 
and  moves  at  a  snappy  pace.  Harry 
FIdwards   directed. 


Gertrude  Lawrence  in 
"I  Don't  Know" 
Fox — Case   Corp. 

Excellent 
Type  of  Production.  .Talking  Picture 
Gertrude  Lawrence,  well  known 
English  musical  comedy  star,  sings 
one  of  her  best  known  immbers  in 
this  Movietone  subject  in  which  the 
recording  is  excellent.  The  lyrics 
of  "I  Don't  Know"  are  amusing. 
Add  to  it  Miss  Lawrence's  charming 
voice  and  mannerisms  and  the  re- 
sult is  an  excellent  number. 


Rio  Rita  Girls  in 

A  Piano  Duet 

Fox — Case  Corp. 

Satisfactory 
Type  of  Production.  .Talking  Picture 
This  subject  is  short.  Important 
for  showmen  equipped  to  project 
Movietone  films  to  know.  The  Rio 
Rita  Girls  in  evening  clothes  play  a 
fast  moving  duet  on  the  piano.  The 
recording  is  generally  very  good,  but 
seems  to  miss  out  in  several  places. 
A  satisfactory  release. 


"Cutting  Up"— McDougall  Alley 

Bray    Studios 

Flat 

Type    of    production.  .2    reel    comedy 

The  kids  in  this  series  are  modeled 
along  the  lines  of  the  Our  Gang 
bunch.  But  it  ends  right  there.  The 
stuff  they  do  is  a  rather  sad  imita- 
tion, and  the  production  in  general  is 
cheap  and  drags  along  without  any 
pep  or  spontaneous  humor.  There  is 
an  art  in  directing  kids  in  comedy 
antics,  also  in  gagging  their  stuff. 
This  sample  flops  generally. 


"Spring    Has    Came" — Cameo 
Ekiucationa! 
Gets  Over 
Type    of   production .  .  I    reel    comedy 
Monty    Collins    is    stepping    right 
along    with    his    own    brand    of    fun- 
making.     This   one   is   a   pretty   good 
play    on     the     moving    day    wheeze. 
Friend   wife    stands   alongside    giving 
orders  and  making  things  worse.     It 
is  sufficiently  close  to  the  actual  ex- 
periences of  a  lot  of  husbands  that  it 
makes    for    genuine     comedy.       .'^nd 
Monty    has    the    real    comedy    slant. 
Jules  WHiite  directed. 


"Married  Bachelors" — Puffy  Comedy 
Universal 

Usual  Mixup 
Tyi^e  of  production.  .2  reel  comedy 
Three  husbands  sneak  away  from 
their  wives  for  a  fishing  trip.  Charles 
Puffy  plays  sick,  and  has  one  of  his 
friends  impersonate  a  doctor,  who  or- 
ders him  away  for  a  rest.  It  winds 
uji  in  the  country  hotel  with  one  of 
those  wild  chase  scenes,  with  a  gen- 
eral mixup  of  three  strange  dames 
and  the  wives  and  husbands  all  par- 
ticipating. It's  a  heavy  affair,  and 
the  fun  is  too  mechanical  to  arouse 
any  real  merriment.  Director  Ceder 
evidently  couldn't  do  much  with  the 
poor    material. 

{Continued    on    page    12) 


f^E^ 


DAILV 


Sunday,  March 


y 
I 


Theater  Equipment  and  Management 


,By  CHARLES  F.  HYNES 


NO  ANNOUNCEMENT  YET 
BY  FULTON  ON  PROJECTOR 


Chicago — No  announcement  has 
been  made  as  to  the  projector  which 
will  be  distributed  by  the  E.  E.  Ful- 
ton Co.,  which  recently  announced 
its  nationalization  plans,  calling  for 
16  branches.  However,  it  is  be- 
lieved the  machine  will  be  of  German 
manufacture. 

C.  H.  Fulton,  F.  A.  Van  Husan 
and  A.  G.  Jarmin  have  charge  of  the 
national  sales  organization.  The 
Fulton  factory  is  to  continue  to 
manufacture  Fulco  products,  and  its 
scope  enlarged. 

The  Fulton  reorganization  was 
sponsored  by  a  number  of  theater 
chains,  following  expansion  of  Na- 
tional Theater  Supply,  through  ac- 
quisition of  a  number  of  companies. 
These  chains  are  said  to  hold  a  50 
per  cent  interest  and  the  company, 
and  the  Fulton  firm  the  remaining 
50  per  cent.  Whether  the  company 
will  be  able  to  secure  some  of  the 
product  handled  by  National  is  prob- 
lematical, although  a  number  of 
products  have  been  lined  up  for  dis- 
tribution. 

Branches  are  to  be  established  at 
Chicago,  St.  Louis,  Indianapolis, 
New  York,  San  Francisco,  Atlanta, 
Philadelphia,  Cleveland,  Boston, 
Pittsburgh,  Detroit,  Omaha,  Jackson- 
ville, Milwaukee,  Kansas  City,  Dal- 
las, Washington,  Denver,  Seattle, 
Minneapolis,  Los  Angeles,  New  Or- 
leans, Oklahoma  City,  Salt  Lake 
City,  Albany,  Baltimore,  Tampa,  Des 
Moines,  Portland,  Buffalo,  Charlotte, 
Memphis  and   Cincinnati. 


Monsky  Gets  Rocking  Pony 
for  Iowa  and  Nebraska 

Omaha— Phil  Monsky  of  Liberty 
Films  has  acquired  distribution  of 
the  Go-Pony  for  Iowa  and  Nebraska. 
This  is  a  novelty  being  offered  to 
theaters,  a  pony  said  to  gallop  as  it 
rocks.  Go-Pony  races  will  be  staged 
in  theaters  under  the  plan. 

'If  You  Are  in  the« 


Market   for   Any    Kind    of 

MOTION  PiaURE 
APPARATUS 

CONSULT    US   AND   SAVB 

MONEY 

SEND   FOR   OUR   PRICE   LIST 


▼▼no  U»'•<^   i->'<*'Zf  (Ooai vbrk.Niy. ■^ 

II  Phone   Penna.   0330  l« 

I  t?*c*^°".  Picture    Department       I 

I I  U.   S.  mnd  Canada  Agenta  for  Debrie      I 


The  Stamp  Of  Approval 

This  week  it  goes  to  Gallagher  orchestra  equipment.  We  have 
personally  inspected  the  Gallagher  equipment,  have  seen  it  in  actual 
use  and  have  made  inquiries  from  theater  managers  and  owners  as 
to  its  value  and  reliability. 

Gallagher  advertises  that  Gallagher  Pit  Equipment  makes  small 
orchestras  large  ones  and  large  orchestras  symphonic  in  results,  and 
after  all  it's  results  that  count.  This  company  has  an  interesting 
new  catalogue  which  can  be  obtained  direct  or  by  writing  to  this 
publication. 

We  can  safely  recommend  this  comi>any's  product  to  exhibitors. 


SILVER,  ALUMINUM  LEAF 
AID  COLOR  SCHEME 


Minneapolis — No  gilt  or  bronze  is 
being  used  in  decorative  scheme  of 
the  Minnesota,  to  be  opened  here 
March  24  by  Publix  and  Northwest 
Theaters  (Finkelstein  &  Ruben).  A 
corps  of  75  decorators  are  at  work 
applying  the  coats  of  vari-colored 
paints  and  gold  and  silver  leaf  on  the 
three  huge  domes,  as  the  first  step 
in    the    decorative   plan. 

Instead  of  gold,  silver  and  alum- 
inum leaf  covered  by  French  lacquer 
are  being  employed.  This  combina- 
tion, decorators  claim,  reflects  light 
better  and  gives  the  impression  of 
greater  depth.  Cut  plush  fabric,  with 
gold  background  and  purgle  surface 
will   be   used   for  interior  walls. 

The  foyer  color  scheme  contains  a 
number  of  shades,  starting  with  a 
ceiling  of  burnt  orange  and  soft 
rose,  intermingled  with  jade  green 
and  peacock  blues,  all  of  which  will 
be  Gverglazed  to  give  an  antique  ef- 
fect. One  wall  will  be  mirrored, 
while  the  rest  will  be  finished  in  mar- 
ble, supported  by  marble  columns. 
The  floor  will  be  of  terra  cotta. 


Oppose   Examining   Board  Abolition 

Cleveland — Opposition  to  proposal 
to  abolish  the  M.  P.  Examining 
Board,  which  is  composed  of  ex- 
hibitors, operators,  electricians  and 
representatives  of  the  building  in- 
spector's ofiice,  is  voiced  here.  The 
board  passes  on  qualifications  of  ap- 
plicants for  operators'  license,  and  it 
was  proposed  to  vest  this  power  with 
the    Civil    Service    Commission. 


Richards  Heads  Sales  of 
Cooling  Systems  in  Okla. 

Oklahoma  City— Pat  R.  Richards 
now  is  in  charge  of  Oklahoma  sales 
of  the  Carrier  Air  Washer  and  Humid- 
ifier, in  addition  to  Arctic  Nu-Air 
systems  which  he  has  handled  for 
the  last  three  years.  Buffalo  Engi- 
neering Co.,  Dallas,  is  regional  dis- 
tributor of  the   two  cooling  systems. 


YORK  BURGLARY  CHESTS  IN 
FOUR  SIZES  FOR  THEATERS 


York,  Pa. — Four  sizes  of  York 
Round  Door  Burglary  Chests,  in- 
corporating many  exclusive  features, 
and  available  in  finish  of  olive  green 
or  French  grey  enamel,  have  been 
especially  designed  for  theaters  by 
the  York  Safe  and  Lock  Co.  Many 
chains  throughout  the  country  are 
standardizing  on  this  equipment,  the 
compan}'  says. 

Installation  of  a  York  Chest  en- 
titles an  exhibitor  to  lowest  burg- 
lary insurance  rates  for  theaters.  The 
saving  thus  obtained,  in  contrast  to 
the  usual  rate — double  that  paid  by 
the  merchant — emphasizes  the  econ- 
omy of  installing  the  chest,  the  com- 
pany asserts. 

To  secure  protection  from  fire,  the 
chests  may  be  installed  in  York  safes 
or  in  a  concrete  block  which  can  be 
built  bv  a  local  contractor. 


Pittsburgh    Safety   Campaign    On 

Pittsburgh — Carrying  out  threat  to 
close  theaters  not  properly  equipped 
or  carelessly  operated,  so  far  as  fire 
precautions  are  concerned.  Public 
Safety  Director  Clark  has  closed  the 
Victoria,  until  further  notice.  Failure 
to  keep  films  in  metal  containers,  and 
prevalence  of  debris  backstage  and 
in  dressing  rooms,  led  to  the  order. 


El  Dorado  Showman 

Plans  Sale  of  Device 

El  Dorado,  Kan. — Sale  of  his  pat- 
ent to  a  projector  company  is  planned 
by  Harry  J.  Allard,  of  the  Erie  the- 
ater, who  claims  to  have  developed  a 
device  to  prevent  film  fires  in  a  pro- 
jector. Allard  claims  his  invention 
is  a  simple,  economic  device,  attach- 
able to  any  standard  projector.  It 
does  not  interfere  with  operation  of 
the  machine,  he  states.  Sensitive 
trfps,  which  function  as  soon  as 
there  is  a  defect  in  the  film,  cutting 
off  the  power,  and  dropping  a  shield 
in  front  of  the  light  are  the  basis 
of  the  invention. 


The  Sign's  Three  E 
Requisites — Bewarj 
of  Deadheads 


ON  the  theater,  as  in  no  otljl 
of  business  house,  does 
trie  sign  assume  such  impj 
The  "flash"  a  theater  mak() 
determines  the  pulling  powej 
box  office,  for  family  and  til 
patrons,  a_re  shopping  for  tfl 
tertainment,  not  just  going  t;j 
ater,   so   that  the  electric  dis[|| 

front    is    all-important. 

*  *         * 

Three  important  factors 
quired  in  a  successful  thea'|j 
( 1 )  attraction  power,  (2)  ptf 
make  itself  understood,  i.e.|J 
read,  and  (3)  power  to  get 
message  to  those  whose  attfj 

drawn,  i.e.,  selling  power. 

*  *         * 

Realization    of    these   three 
tant  factors  accounts  in  grea 
ure    for    the    success    of    Lti 
Signs,   Inc.,   Chicago  firm,  wl 
fers  electric  signs  of  every  tjT 
ticularly  specializing  on  theatfl 
Its    theater   department   is  C(t| 
of    showmen,    designers,   mei 
men   and    businessmen.     Thei 
what   the   theater  requires  alj 
that  knowledge  refreshed  by  I 
and    study,    specializing    in    sc 
service    to    theater    owners    1 
chitects    to   aid    and   solve  thpr 
lems   of   electric   signs. 

*  *         *        (■ 
Lu-Mi-Nus  is  responsible  fif 

spectacular  signs.  Anothenl 
is  the  Interchangeable  A'lT 
Board,  which  enables  a  thiij 
keep  its  current  attractions!! 
lights.  These  boards  have  real 
beauty  and  selling  power.  Ifl 
your  sign  wants,  give  consijj 
to  this  firm  of  specialists. 


SPEAKING  of  the  lights  oj 
you've    often    wondered  | 
careless     showman,     who    le| 
lamps    remain    in    his    sign, 
misspells    billing    on    the   a'j 
board.     A   few   dead   lamps 
pulling  power  of  any  sign,  al 
hazard    spelling    on    the    boal 
causes    contempt    for    the  ml 
intelligence.     See  to  it  that  yol 
and    boards    are    kept   brillian 
and   copy   is   correctly  spelleiH 


The   day   of   the   unadorned  iti  ' 
Picture  Houses  has  passed. 

LEE  LASH   STUDIll 

H.  J.  Kuckuck,  Gen'l  Mpjj 

1818-1838  Amsterdam  Ave.,  N. 

Brad.    4907 
for  designs  and  prices  of  SBTTM 


Li 


THE 


daii  March  11,  1928 


■S&^ 


DAILY 


mbitor's  Responsibility  on 
Organ  Selection  Stressed 


u 

ion 
i   1 


<>im     by    Courtesy    of    Geo.    Kilgen    & 
Son,   Inc.) 

hibitor   has   a   very    definite 

jility   to   the   people   who  at- 

theater.      They    have    paid 

ney  at  the  box  office  for  the 

urpose  of  being  entertained 

insed,  and  therefore,   if  he   is 

3e  iccessful,  the  exhibitor  must 

i   {jtertainment    that    appeals    to 

n. 

rsely,    if    there    is    anything 
ng   about    eUher    his    theater 
rograms,  he  is  defeating  his 
and  actually  endangering  the 
d  nutation  of  his  house.    Often 
en  said  that  people  are  prone 
forget    things    that    please 
ut  they  long  remember  their 
es.    No  place,  is  this  human 
t  rfre  evidenced  than  in  the  re- 
of  theater-goers. 

is     no     one     theater    asset 
:ontributes    .'".o    much    to    the 
iment    of    an    audience    as    a 
an.     It  is  actually  an  orches 
ch  renders  either  great  sym- 
ompositions  or  solos  by  any 
s   of   instruments.      There    is 
of  music,  popular  or  classic 
;i  the  pipe  organ  is  not  read 
)ted.     As   an   accompaniment 
;ing  it   has   proved  to  be   in- 
ible.    For  the  purpose  of  sup 
ing  the  renditions  of  orches 
th  its   tonal   grandeur,    many 
have  found  it  invaluable.    It 
le   accompaniment    to    photo 
lowever,  that  the  pipe  organ 
cbed   its   greatest   usefulness. 
Mi  h  its  broad  scope  of  tone,   it 
W§  the  organist  to  musically  in 
pnj  every    human    emotion    and 
rv'creen  action  that  may  be  por- 


An  organ  is  too  expensive  a  part 
of  the  exhibitor's  equipment  to  be 
bought  in  a  haphazard  manner.  Since 
it  is  too  expensive  to  trade  in  at  the 
end  of  six  months  or  a  year,  a  poor 
organ  once  installed  will  worry  the 
audience  of  a  theater  for  several  years 
and  wjll  certainly  keep  down  the  at- 
tendance at  the  theater. 

The  exhibitor  owes  it  to  his  pa- 
trons to  purchase  a  good  organ.  He 
owes  it  to  them  to  investigate  and 
deal  with  a  firm  that  has  had  enough 
experience  to  know  proper  design. 
He  should  select  a  firm  that  employs 
voicers  who  can  give  proper  tone  col- 
oring and  true  orchestral  effects — 
and  that  has  developed  a  dependable 
organ  action. 

The  purchase  of  an  organ  is  not 
as  complicated  as  some  exhibitors 
seem  to  think.  It  simply  means  giv- 
ing the  time  necessary  to  investigate 
the  reputation  and  length  of  build- 
ing experience  that  a  firm  has  had, 
to  make  a  careful  study  of  several 
finished  installations  and  if  reason- 
ably possible,  to  visit  the  plant  where 
the  organ  is  made.  The  last  men- 
tioned is  important  since  it  enables 
the  purchasers  to  see  the  quality  of 
materials  that  are  going  into  the  in- 
strument and  the  type  of  men  that 
are  building  it.  If  such  a  study  is 
made  the  exhibitor  is  not  very  likely 
to  go  wrong  on  the  purchase  of  his 
organ  and  he  has  fulfilled  in  every 
respect  his  responsibility  to  his 
audience. 


Importance  of  Projection 
Cited  at  Managers'  School 

Rising  importance  of  projection  in 
successful  operation  of  a  theater  was 
stressed  by  Simon  Terr,  business 
agent,  and  Charles  F.  Eichhorn,  vice 
president  of  M.  P.  Machine  Oper- 
ators Union,  Local  306  in  recent 
talks  before  the  M.  P.  Theater  Man- 
agers'  Institute  in   New   York. 

'"The  effifcient  manager  of  today 
spares  no  expense  in  providing  the 
necessary  equipment  to  insure  per- 
fect projection,"  Terr  said.  "The 
theater-going  public  has  been  educ- 
ated to  the  point,  that  they  are  the 
first  to  discover  imperfections  in  the 
presentation  of  pictures  and  de- 
creased box-office  receipts  are  very 
often  the  results.  A  spirit  of  co- 
operation and  good  will,  prompted 
by  the  better  understanding  of  each 
other's  work,  will  go  a  long  way  to 
cement  a  feeling  of  friendship  be- 
tween the  projectionist  and  his  em- 
ployer,"  he   stated. 


iiecessity  for  using  great  care 
;ting  an  instrument  which  is 
1  general  utility  and  promin- 
1  programs  is  obvious.  Not 
>es  the  exhibitor  desire  an  or- 
lich  possesses  the  finest  tone 
and  broadest  range  of  expres- 
it  he  must  have  one  that  can 
ended  upon  to  function  prop- 
all  times. 

is  nothing,  for  example,  more 

ig    to    an    audience     than     a 

in  an   organ — that   is,   where 

te  continues  to  sing  out  after 

anist  has  taken  his  finger  from 

y.     Nothing   is    so   jarring   to 

lience  as  the  noisy  banging  of 

made   expression   shutters   or 

aking   pedal   key.      It   is   then 

advantage  of  an  exhibitor  to 

:h  care  in  selecting  his  organ 

he  is  sure  its  action   is  made 

1   and    its    parts    so    perfectly 

icted,    that    these    mechanical 

vill  not  appear. 

another    annoyance,     is     the 

voiced  organ — the  organ  that 

;n  voiced  in  a  manner  that  re- 

1  indistinct  tones.    The  strings 

sound  like  reeds,  the  reeds 
ites  and  flutes  like  diapasons. 
>ipe  speech  causes  an  audience 
ome  restless  after  the  organ 
■en  played  for  any  length  of 
since   it   lacks    tone   color   and 

sounds  the  same. 


"Playerless"  Organ  Gives 
Des  Moines  Patrons  Kick 

Des  Moines — Herbie  Koch,  solo 
organist,  gave  patrons  of  the  Capitol 
quite  a  thrill  with  a  "remote  control" 
organ  rendition.  A  spot  was  thrown 
on  the  playerless  instrument,  and  the 
trick  then  divulged — Koch  parading 
up  and  down  the  aisles  playing  a 
portable  board,  strapped  around  his 
neck,  which  had  a  cable  connection 
with  the  organ. 


Snow  White  Ink  Specialty 
for  Use  in  Industry 

Rochester,  N.  Y. — J.  W.  Johnston 
now  is  making  a  specialty  of  supply- 
ing Sriow  White  Ink  for  uses  within 
the  picture  industry.  The  ink  has 
been  on  the  market  since  January, 
1915,  when  it  was  readily  accepted 
by  the  art  studios  of  producing  com- 
panies, for  hand  titling  on  dark-col- 
ored surface  cards.  Amateur  pho- 
tographers, also  find  it  advantageous 
for  the  sanie  use,  and  Snow  White 
now  is  included  in  the  Bell  &  Howell 
titling  outfit. 

Theater  artists  find  Snow  White 
of  aid  in  making  lobby  posters  and 
cards  and  in  making  layouts  for  the 
ink  is  guaranteed  to  adhere,  and  may 
be  applied  effectively  with  pen,  brush 
or  air  brush.  The  ink  is  an  opaque 
water  color  fluid,  and  aids  in  cover 
ing  pin  holes  and  blocking  out  and 
subordinating  backgrounds.  Players 
also  find  it  of  aid  in  writing  their 
name   on   dark   surface   photographs. 


Coordinated  Building  Plan 
Offered  by  United  Studios 

Chicago — Aid  in  financing  theater 
projects,  co-operation  with  the  local 
architect  in  designing  and  equipping 
the  theater  and  a  "definite  opening 
date"  guarantee,  are  among  features 
offered  by  United  Studios  in  its  plan 
of  coordinating  all  phases  of  theater 
building.  The  company  has  built  a 
number  of  Universal's  theaters  in  the 
Middle  West,  latest  of  which  is  the 
Venetian,  2,000-seat  house  at  Racine, 
Wis. 

L.  P.  Larsen  is  managing  art  di- 
rector of  the  company  and  Harry 
Goldburgh,  formerly  connected  with 
Universal  Theaters,  is  associated  in 
operation  of  the  company. 


CLANCY  nRN  OUTLINES 
HANGING  or  CURTAINS 


Hanging  and  operation  of  both  as- 
bestos and  act' drop  curtains  are  out- 
lined, and  assurance  of  safety-first 
equipment  has  been  devised  by  J.  R. 
Clancy.  Inc.,  manufacturer  of  the- 
atrical hardware  since  1885.  The 
company  owns  patents  covering  its 
rigging  equipment  which  boasts  a 
number  of  innovations. 

Plans  for  safety  curtain  rigging  in- 
clude the  use  of  fireproof  curtain 
blocks,  manufactured  from  new  pat- 
terns,   the    company    states. 

To  prevent  excessive  binding 
stress,  the  diameter  of  the  sheave 
must  bear  a  proper  rati©  to  that  of 
the  rope,  the  company  points  out.  A 
ratio  of  40  to  1  is  the  minimum  al- 
lowable. The  importance  of  a  fine 
pulley,  which  will  double  or  treble 
the  life  of  the  rope,  as  compared 
with  a  small  or  cheap  block  is 
stressed.  Sheaves  must  be  true  and 
clean,  or  the  life  of  the  wire  rope 
will  be  greatly  shortened,  it  is  stated. 

"Due  consideration  should  be  given 
the  question  of  friction,"  the  com- 
pany says,  "as  these  blocks  are  gen- 
erally situated  in  inaccessible  posi- 
tions, where  it  is  difficult  to  oil  them 
— never  inviting  and  sometimes  dan- 
gerous. These  blocks  are  all  mount- 
ed on  turned  shafting  of  suitable 
size,  set  on  ball-bearings  of  our  own 
make,  tested  by  a  load  of  2,200 
pounds,  running  almost  constantly  for 
eight  hours  a  day  for  nine  months." 


Goldman  with  Filmack 
Chicago — Dave     Goldman,    former 
manager  of  the  Downer,  Milwaukee, 
has    joined    the    sales    force    of    the 
Filmack   Co. 


A  Check-up  Service 


A     GREAT     BOOK 
OF  REFERENCE 


1000  Pages 
Cloth   Bound 


YEAR  BOOlt 

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SUBSCRIBERS 

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The  best  equipment  in  the 
world  needs  frequent  inspec- 
tion. Parts  break,  loosen,  or 
become  less  dependable,  as 
wear  and  tear  proceed.  Often, 
because  so  gradual,  the  wear 
escapes  your  constant  vigil- 
ance. But  patrons  notice! 
And  before  you  realize  why, 
attendance  drops  off. 

If  your  theatre  is  not  pack- 
ed, let  a  National  Service  ex- 
pert find  the  reason.  At  an 
insignificant  cost,  he  may  save 
you  from  grave  loss,  and  boost 
your  profits  to  what  they 
ought  to  be. 

There's  no  service  or  replace- 
ment too  small  for  him — and 
none  too  large! 


NATIONAL  THEATRE 
SUPPLY  CO. 

General  Offices 

624  So.   Michigan  Avenue, 

Chicago,  111. 

Offices  in  All  Principal  Cities 

(3610A) 


10 


SHOWMANSHIP   ANALYSES   OF 

PRESENTATIONS   AT   LEADING 

THEATERS 


Presentations 


A    PRACTICAL   GUIDE  TO  ALI 
EXHIBITORS  IN  BUILDING  M. 
PROGRAMS 


By  JACK    HARROWER 


COLONY  REVERTS  TO 
PRESENTATION  CLASS 


A  return  to  presentations  marked 
a  change  at  the  Colony  last  week. 
It  was  nothing  elaborate,  but  was 
done  in  an  intimate  style  that  filled 
well  with  the  size  of  this  house. 
The  stage  was  built  out  over  the 
orchestra  pit,  and  the  orchestra  was 
transformed  into  a  stage  band  do- 
ing their  stuff  in  Oriental  costumes 
that  were  rich  and  effective.  Josef 
Cherniavsky  leading  the  band  was 
the  main  draw,  and  he  had  a  line  of 
kidding  in  broken  Turkish  or  Per- 
sian  that   scored   a  lot   of  fun. 

The  band  did  some  good  jazz 
work,  but  the  best  bet  was  a  num- 
ber in  which  Cherniavsky  came 
down  to  the  front  of  the  enlarged 
platform,  and  rehearsed  the  audience 
in  a  kidding  accompaniment  He 
di\nded  the  cr^jwd  out  front  into 
three  sections,  rehearsing  them  with 
the  sound  of  a  kiss,  a  sneeze  and  a 
"Ha-hoo."  When  he  had  the  audi- 
ence pepped  up  on  these,  the  band 
went  into  a  bit  of  jazz,  and  then 
the  leader  called  for  the  audience 
accompaniment  in  turn.  The 
crowd  entered  into  the  spirit  of  the 
kidding.  It  looks  like  a  good  gag 
if  they  can  find  variations  to  keep 
it    going   on    succeeding    bills. 

After  four  jazz  numbers,  Murray 
and  Alan  were  on  for  a  long  top- 
ical song  gagging  a  lot  of  funny 
nonsense  titled  "3000  Years  Ago," 
with  Egyptian  atmosphere.  The 
crowd  seemed  to  take  to  it. 


Royal  Pekin  Troop  Stands 

Out  in  the  Capitol  Show 


Big  Anniversary  Program 
At  Roxy  This  Week 

For  the  celebration  of  the  first  an- 
niversary of  the  Roxy,  S.  L.  Rotha- 
fel      has      gathered      material      for 
the  stage  said  to  surpass  any  of  the 
presentations   given    thus    far   at    the 
theater,  will  have  "Anniversary  Rev- 
els," the  orchestra,  all  the   members 
of   Roxy's   "gang,"   the   ballet   corps, 
the   Roxyettes,  and  the  ensemble,  to 
which    100   new  members   have   been 
added,    Renoflf  and   Renova,   dancers 
on  the  operatic  stage,  have  been  en- 
gaged   to    do    an    adagio    and    Lillian 
La  Tonge  interprets  a  "dance  of  the 
flame"   with   the   one-candle   birthday 
cake  as  a  background.     Gladys  Rice 
and  Les  Reis  contribute  a  duet  num- 
ber     appropriately      called      "Hello 
Everybody."     Among  the  divertisse- 
ments are  Beatrice  Beldkin,  Adelaide 
De    Loca,    Harold    Van    Duzee    and 
Douglas  Stanbury  who  sing  the  quar- 
•ette    from    "Rigoletto,"    and    Jeanne 
Mignolet,  who  gives  the  "Bird  Song" 
from    "I    Pagliacci."      "La    Boudoir 
Pompadour"  is  another  characteristic 
number.      "East    Side,    West    Side" 
depicts  a  typical   New   York  scene 


"TIGER  DANCE"  SETS  THE 
PACE  AT  PARAMOUNT 


The  stage  show  was  titled  "Hula 
Blues,"  fitting  in  with  the  general  at- 
mosphere of  the  feature,  "The  Show- 
down." Opened  with  Chief  Tui  Poi 
and  his  Royal  Samoans.  The  setting 
showed  the  typical  tropical  volcano 
spouting  red  fire.  The  men  and  wo- 
men, in  native  costume,  did  some 
novelty  dance  and  song  numbers  that 
carried  the  real  Samoan  flavor,  if 
you  know  it  when  you  see  it,  which 
we  don't.     But  it  clicked. 

The  specialty  numbers  were  varied, 
and  outstanding  was  the  work  of 
Drena  Beach  in  a  solo  dance,  "The 
Tiger."  Arrayed  in  a  strip  of  tiger 
skin  and  nothing  else  but,  Drena  did 
a  series  of  contortions  that  were  cer- 
tainly tigerish  and  realistic.  The 
girls  supporting  her  were  dressed  as 
Zulu  warriors,  and  cringed  before 
the  "tiger"  as  she  twisted  and  leaped 
around  them.  Had  sensational  ele- 
ments, and  was  the  hit  of  the  show. 
Another  good  card  was  Anna  Chang, 
a  Chinese  singing  girl  who  sang 
straight  American  songs  in  native 
costume.  Two  vaudeville  comedy 
acts  gave  the  contrast  to  the  spectac- 
ular presentation  effects.  Moore 
and  Powell  had  a  good  comedy  rou- 
tine featuring  music  on  saws.  Fritz 
and  Jean  Hubert  did  some  good  com- 
edy stuff  in  which  the  girl  took  some 
tough  falls  that  were  good  for  laughs. 
These  numbers  were  enough  to  carry 
the  show,  and  they  were  needed,  for 
the  finale  was  a  mess  of  heavy  colors 
featuring  a  painted  backdrop  of  an 
immense  ukulele  surrounded  by  open 
spaces  in  which  girls  sat.  With  lights 
flashing,  and  some  cheap  festoons 
lowering  in  front,  all  hands  were  on 
singing  "Under  the  Ukulele  Tree." 


Neat  stage  show  at  the  Capitol 
in  "Pagoda  Land,"  designed  by 
Mort  Harris  as  a  regular  unit.  The 
stage  band  did  some  good  work, 
notably  a  comedy  number,  "Must 
You  Wear  a  Mustache?"  Some 
classy  stepping  was  provided  by  Al 
and  Ray  Samuels.  Some  good  kid- 
ding was  done  by  Ipene  Taylor  with 
the  assistance  of  Walt  Roesner,  fea- 
turing the  "western"  atmosphere 
which  his  band  has  been  developing 
for  good  comedy  effects. 

The  Royal  Pekin  Troupe  was  the 
outstanding  attraction,  working  in 
front  of  the  band.  This  well  known 
vaude  aggregation  proved  a  novelty 
relief  to  the  picture  crowd,  and 
should  be  good  for  a  return  engage- 
ment any  time.  The  Chester  Hale 
Girls  seem  to  be  a  popular  fixture, 
and  did  th»ir  routine  stepping  ar- 
rayed in  nifty  garb.  But  the  Chinese 
tumblers  had  the  rest  of  the  bill 
stopped  with  their  fancy  acrobatics. 
Harry  Perella,  one  of  the  Paul 
Whiteman  outfit,  now  working  here 
regularly,  did  a  neat  bit  on  the  piano 
with  Gershwin's  "Rhapsody  in  Blue." 
David  Mendoza  put  the  orchestra 
through  some  selections  from  "Aida" 
for  the  overture.  A  well  balanced 
program  that  seemed  to  generally 
please. 


Stage   Lineup   at   Capitol 

The  stage  presentation  at  the  Cap- 
ital this  week  features  the  follow- 
ing: Emile  Boreo,  late  of  Balieff's 
"Chauve  Souris,"  Erner  and  Fisher, 
eccentric  dancers;  Jerrie,  accordion- 
ist; Sylvia  Miller,  lyric  soprano  of 
the  Capitol  "Family";  an  ensemble 
chorus  of  16  male  voices,  "The  Sing- 
ing Eagles"  and  a  group  of  "Petroff 
Dancers"  in  new  steps. 


Publix  Booking  Ahead 

Publix  is  now  booking  acts  ahead 
of  schedule  for  the  various  units. 
The  greatest  call  at  present  is  for 
dance  acts. 


College  Atmosphere 

At  Brooklyn  Strand 

The  stage  band  was  seated  on  a 
platform  with  checkered  music 
stands,  and  backed  up  by  a  silk  cyc- 
lorama,  in  front  of  which  were  hung 
15  ft.  pennants  of  various  colleges. 
Borders  of  smaller  pennants  com- 
pleted the  setting.  Band  was  dressed 
in  collegiate  manner  and  opened  with 
a  medley  of  college  tunes  to  which 
the  girls  did  a  college  dance,  or  pa- 
rade, previous  to  the  business  of  go- 
ing through  a  football  game.  Then 
came  the  Freshmen  Five  wheeling 
out  a  toy  piano.  These  five  boys 
did  some  close  harmony  and  finished 
up  by  tugging  their  miniature  music- 
box  off  the  stage  at  the  end  of  a 
huge  rope  to  strains  of  "The  Volga 
Boatman."  The  Frolic  Four,  young 
men  in  gray  trousers  and  blue  blazer 
coats,  opened  up  with  a  novelty  dance, 
in  which  walking  sticks  played  an 
important  part. 


xy      Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builders 

BARREL  O'  FUN  and 
PACKAGE  PARTY 

Phone  me  at  SPRins  4613 
Write  me  at  339  Lafayette  Street.  N.  Y.  C. 


HOLD-OVER  STAGE  M 
LAST  WEEK  AT  1^ 


Held  over  from  last  week,  the  x 
presented  "The  Gay  Musketee  i; 
four  scenes,  which  took  up  thcp 
gest  part  of  the  running  time  ohi 
stage.  Erno  Rappe  led  the  oi;; 
tra  in  the  overture,  "The  Que  o 
Sheba,"  which  was  done  with  k  r 
spirit.  Then  followed  pop  nui;r 
from  the  triple  console,  with  theiv 
elty  twist  of  assistance  from  thdc 
den  orchestra. 

The  divertissements  were  ma(t 
of  three  numbers,  leading  off  iti 
Fradkin  doing  his  fine  violin  ^ 
assisted  by  four  others.  A  h;|i 
accompanied  Fradkin  in  two  iL 
tions.  The  Kentucky  Jubilee  ili 
sang  two  negro  spirituals.  Thelj 
ting  was  effective,  as  they  sat! 
framed  opening  under  subdued  li|tj 
Fradkin  and  his  four  assistantj.c 
companied  on  their  violins,  plug 
from  the  side  and  under  a  dim  ijrf 
ing,  with  the  rest  of  the  imnli 
stage  black.  Very  effective. 
Roxyettes  completed  this  divisica 
the  program,  doing  some  roM 
stepping  that  was  ordinary,  but 
fancy  costumes  made  a  great  pici 

Roxy  is  giving  his  newsreel  a  i, 
break,  this  time  having  all  thtw 
companies  represented.  As  usua  t 
Movietone  was  featured,  the  be  3: 
these  being  shots  of  the  Byrd  S 
Pole  Flight  crew  as  they  rehe; 
with  their  dogs,  the  yelping  of| 
canines  creating  a  great  kick  as 
pulled  the  sleds  over  the  snow  s<: 
where  in  New  England. 


Standard 

VAUDEVILLI 

for  Hotion  Pietwe  PreaeouUaa 

The  FALLY  MARKl 

VAUDEVILLE  AGENCY 

LaekawaiuM  7876 
lA'i'9     BROADWAY,     NEW  YORK     Vl\ 


h\ 


r— — 


AMALGAMATED  W\ 
VAUDEVILLE  AGENCi 

Jim 
Attractions  for 

Picture  Theatres      jl'l^i 
Standard    Vaudeville  Aci 


% 


1600  Broadway,    New  York  m\ 


Phone  Penn.  3580 


gs»iag^.,v  s  .......  .3,  Mj0f^ufyizItM^ 


Varner  Reopening  Set  March  15 

Seven  Units  Starting  Activity  with  Resumption  of  Production — Degree  Men  as 
Advisors  on  Collegiate  Pictures  Sought — Wilk's  Personality  Notes  from  Studios 


m  RESUMING 
ODUCTION  ACTIVITY 


lin-ln-Tin    is    the    first    Warner 
toprt  work  on  the  1928-29  pro- 
m.  although  official  opening  date 
1  15,  the  dog  star  already  is 
on  "The  Land  of  the  Silver 
emporary  title),  under  direc- 
Ray   Enright.     The   story   is 
les  R.  Condon,  continuity  by 
Smith.    In  the  cast  are  Leila 
Carroll    Nye,    John    Miljan 
1  Santschi. 
lyri  Loy  on  March  25  will  start 
first    picture    for    next    year, 
lile,  "Five  and  Ten  Cent  An- 
Is   been   completed    under    di- 
tioijf  Roy  Del  Rutl-i.  Louise  Fa- 
da  id  Clyde  Cook  are  starred. 


I    0 

Ch 

wa! 

am 

T 


he 
am 


;  isky  Fetes  Ne^w  Writers 

Paramount  writers  were  feted 
e  L.  Lasky  at  a  dinner  in 
nor. 


,ot 

)e" 
Lint. 


To  Mendes  Films  Chosen 

r  Mendes  is  to  direct  "Helio- 
ind   "Interference"   for    Para- 


:hj 

\ 


rabin  to  Direct  Corinne 

es  Brabin  is  to  direct  Corinne 
s  second  picture  for  First  Na- 


Clara   Bow   Better 
Bow  has  left  the  hospital  fol- 
recovery    from    an    operation 
lendicitis. 


eiter  to   Direct   Colleen 

am  Seiter  is  to  direct  Colleen 
in  "Tomorrow." 


Dillon  Replaces  Korda 

Francis   Dillon   has   replaced 
der  Korda  as  director  of  Billie 
'The  Yellow  Lily." 

na  Rubens  in  Stage  Play 

Rubens  is  to  star  in  "Rhap- 
stage  play  by  Ramon  Romeo 
I  here  next  month. 


College  Advisors 

Selection  of  six  holders  of 
college  degrees  to  be  made 
observers  on  college  pictures 
from  inception  to  completion, 
later  becoming  instructors  of 
college  film  courses,  was  sug- 
gested at  a  luncheon  conference 
of  college  officials  and  the  col- 
lege relations  committee  of  the 
Academy  of  M.  P.  Arts  and 
Sciences. 


Universal  Studios  to  Reopen  April  27 

Universal  studios  are  to  reopen 
April  27.  The  plant  closed  last 
Saturday,  upon  completion  of  "Lone- 
some." 


Plans    "Companionate    Marriage" 

James  Ormont  leaves  New  York 
in  a  few  days  to  produce  "Compan- 
ionate Marriage"  at  Metropolitan 
studios  for  release  by  First  Division 
Distributors. 


Forbes  Gets  "Whip"  Lead 

Ralph  Forbes  has  been  cast  as  lead 
in  "The  Whip,"  which  First  National 
is  producing. 


Buys   St.   John's   Story 
M-G-M  has  acquired  screen  rights 
of    "The     Single     Standard,"     Adele 
Rogers   St.   John   story. 


Foxe  to  Play  in  "News  Parade" 
Earle  Foxe  is  en  route  to  Florida 

to   play   in   "The   News   Parade"   for 

Fox. 


Oland  in  "Roulette"  Cast 
Warner    Oland    has    been    cast    in 
"Roulette"     at     the     First     National 
studio. 


Edeson  to  Freelance 

Following  three  years  as  a  con- 
tract featured  player  with  Cecil  B. 
De  Mille,  Robert  Edeson  on  April  5 
will  join  the  freelance  ranks,  upon 
the    completion    of    his    agreement. 


HOY    DEL    RUTH 

DIRECTOR 

'RECENT  RELEASES 
HB  FIRST  AUTO"  "HAM  AND  EGGS" 

VITAPHONE  ALL  STAR  SPECIALS 
?  I  WERE  SINGLE"— Featuring  May  McAvoy,  Conrad   Nagel, 
Andre  Beranger — Myrna  Loy. 

NOW  IN  PRODUCTION 
"POWDER  MY  BACK"-with  Irene  Rich,  Andre  Beranger, 

Carroll  Nye. 

EARNER  BROTHERS  PICTURES,  INC. 


A  Little 


from  *'Lots" 

Bf    RALPH    WILK 


Hollywood 

HOLLYWOOD  Boulevard  is  be- 
ginning to  look  like  a  bit  of  old 
Broadway.  Bob  Welsh  and  Vivian 
Moses  stop  to  hold  a  re-union.  Gil 
Boag  and  his  smile  greet  old  friends; 
Freddie  Schader,  happy  over  his  trip 
to  New  York. 

*  *         ♦ 

Our  Passing  Show:  Ralph  Block 
and  Edward  H.  Griffith  spending 
part  of'  their  lunch  hour  on  a  tennis 
court;  Al  Herman  directing  Al 
Cooke  and  Barney  Hellium  on  Sun- 
set Boulevard,  with  the  comedian, 
clad  in  Bvds,  eager  to  slip  into  their 
bathrobes;  Jack  Egan  making  a  test 
for  a  part  in  "The  Barker." 

*  ♦         * 

Katherine  Hilliker  and  H.  H.  Cald- 
well, production  editors,  have  estab- 
lished a  record.  They  worked  on 
three  pictures,  which  are  now  being 
shown  on  Broadway  at  $2  top.  The 
pictures  are  "Sunrise,"  "Four  Sons" 
and  "Mother  Machree."  They  also 
worked   on    "The    Street   Angel." 

*  *         * 

Sharon  Lynn,  a  home  grown 
product,  having  been  born  in 
FuUerton,  is  keeping  busy. 
She  recently  finished  work  in 
"Give  and  Take,"  after  having 
worked  in  several  at  FBO. 
«        «        • 

A  Hollywood  fable — Once 
upon  a  time  there  was  a  Hol- 
lywood girl,  who  did  not  want 

to  work  in  pictures. 

*  *        * 

Keep  your  eye  on  Harry  Cording. 
He  is  playing  the  "heavy"  in  "The 
Patriot,"  starring  Emil  Jannings. 
He  is  a  graduate  of  the  Paramount 
Long  Island  studio,  but  has  been 
on  the  Coast  for  several  months. 


More  Passing  Show:  John  Stahl, 
Fred  Beetson,  E.  H.  Allen,  Bennie 
Zeidman,  Bob  Mclntyre,  Harry  J. 
Brown,  Harold  Tarshis,  Armand 
Kaliz  and  Henrik  Sartov  at  "Inter- 
ference"; John  Boyle  giving  a  ride 
to   an   appreciative   passenger. 


Clever  constructive  editing  may 

transfer  that  near  winner  into 

a  WOW 

WILLARD  A.  DuBRUL 

Film  Editor  Scenarist 

Phone:  Navarre  4800 


FRANK  ZUCKER 

A.  S.  C. 

Cinematographer 

220  W.  42nd  Street 

'Phones: 

Wadsworth    5650,    Wisconsin    0610 

New  York  City 


The  Life  of  Los  Angeles 
Centers  at  the 
Ambassador's 

famous 
Cocoanut  Grove 


Special  Nights  Tues.  and  Sat. 
College  Night  Every  Friday 


JOHN   6.   ADOLFl 

Director 

To  Be  Released 

*'THE  DEVIL'S  SKIPPER'* 

(Belle  Bennett,  Montagu  Love) 

''THE  LITTLE  SNOB** 

(May  McAvoy,  Alec  Francis,  Robert  Frazer) 

Recent  Release 

''WHAT  HAPPENED  TO  FATHER** 

(Warner  Oland) 


DAILY 


Sunday,  March  11 


m 


Week's  Headlines 


Monday 

1928  output  to  approximate  last  year's,  sur- 
vey   indicates. 

Selling    season    officially    starts    May    1. 

Carl  Laemmle  denies  report  any  sale  of  Uni- 
versal  is  planned. 

Educa.tional  taking  over  Tiffany-Stahl  dis- 
tribution  in   Canada. 

France   priming   for   world   battle   on    films. 

Chicago  exchanges  face  conspiracy  prosecu- 
tion for  alleged  refusal  to  serve  films  dur- 
ing  strike.  .  .        ,     ,  . 

Fox  to  build  houses  in  23  key  cities  of  globe. 

Tuesday 

Federal  Trade  Commission  warns  Paramount 
court  action  will  follow  if  cease  and  de- 
sist order  is  not  complied  with  immediately. 

Distributors  probably  to  refuse  to  sell  New 
York   exhibitor   co-operative. 

Frank  Buhler,  Stanley  general  manager,  re- 
ported to  have  resigned  with  Moe  Silver  as 
successor. 

Fate  of  similar  bills  depends  on  committee 
action   on    Brookhart   measure. 

Wednesday 

Federal  Trade  Commission  silent  on  reported 
plan  for  suits  against  all  distributors  prac- 
ticing block  booking;  action  against  Para- 
mount looked  for  at  once,  as  company  is 
not  expected  to  comply  with  order. 

Federal  Trade  Commission  to  issue  code  of 
ethics    for    industry    next    week. 

Columbia  plans  release  of  European  pictures 
on   leciprocal    basis. 

Thursday 

Federal  Trade  Commission  action  against 
Paramount  expected  to  center  on  block 
booking,  as  commission  is  without  power 
to    order    theater    divestments. 

Jesse  L.  Lasky  forecasts  Paramount  talking 
picture   deal,    but   sees   field    limited. 

Stanley  to  produce  own  stage  units  routed 
over   about   ten   weeks'   time. 

Iowa  exhibitor  charges  "set-up"  at  meeting 
when  Brookhart  bill  was  condemned;  de- 
nies stand  represents  sentiment  of  exhib- 
itors  of    state. 

Code  of  ethics  to  be  enforced  by  Federal 
Trade   Commission. 

Friday 

Joseph  P.  Kennedy,  FBO  head,  regarded  as 
possible  new  choice  for  Pathe  presidency. 

New  York  co-operative  not  worried  over 
product. 

Benefit  to  industry  in  proposed  copyright  re- 
vision   seen. 

James  Cruze  to  make  20  pictures  yearly  for 
Allied  Distributors 

Saturday 

De  Mille  affiliation  is  seen  hinging  on  Coast 
confab. 


Two   Beloit,  Wis.,  Projects 

Beloit,  Wis. — Two  theater  proj- 
ects are  pending  in  this  city.  Uni- 
versal is  planning  the  erection  of  a 
$525,000  theater,  seating  1,550  and 
hotel  building  as  soon  as  a  99-year 
lease  on  part  of  the  city  hall  site 
is  secured.  The  proposed  theater 
would  have  a  seating  capacity  of 
1,550.  The  other  deal  involves  Fisch- 
er-Paramount Theaters,  which  has 
offered  the  First  Baptist  church  $85,- 
000  for  a  site  for  an  1,800-seat  house. 


Racine  House  Near  Cornpletion 
Racine,    Wis.— Universal's    $1,000,- 
000   Venetian    is   rearing  completion. 
The  theater  will  seat  2,500. 


Batavia  Manager  Changed 
Batavia,  N.  Y.— Justin  J.  Burns,  of 
Lockport,    has    succeeded    Harry    p. 
Crosby  as  manager  of  the  Lafayette. 

Arson  Charge  Against 

Showman  Dropped 

Detroit— Charge  of  arson  brought 
against  Joe  Cosco,  former  owner  of 
the  Tivoli,  Highland  Park,  has  been 
dismissed. 


Short  Subjects 

(Continued  from  Page  7) 

"40,000  Miles  vvith  Lindbergh" 
M-G-M 
First  Rate  Attraction 
Type  of  Production.  .3  reel  historical 
A  vast  amount  of  Lindbergh  foot- 
age was  boiled  down  to  secure  the 
interesting  shots  of  the  famous  Lone 
Eagle  in  his  various  aeroplane  jour- 
neys in  Europe,  the  United  States, 
Mexico  and  Central  America.  In- 
itial shots  show  the  first  'plane  as 
developed  by  the  Wright  Brothers. 
In  quick  order  comes  flashes  of  the 
perils  daily  met  by  air  mail  pilots 
in  the  conduct  of  their  duties.  Then 
Lindbergh  history  is  picked  up.  His 
arrival  in  Paris,  his  subsequent  tour 
of  European  cities,  the  return  to 
Washington  with  its  attendant  cere- 
monies, the  flight  around  the  United 
States  to  promote  interest  in  avia- 
tion, the  flight  to  Mexico  and  other 
Southern  republics  and  the  return  to 
St.  Louis  are  given  in  proper  pic- 
torial and  chronological  order.  In- 
teresting, engrossing  and  sure-fire. 


"You're  Dam  Tootin'" 
Roach— M-G-M 

Slightly  Flat 
Type  of  Production. . .  .2  reel  comedy 
One  of  the  Laurel-Hardy  series, 
punctured  with  a  few  laughs  but  more 
often  with  flatness.  This  team  is 
amusing,  but  the  present  opus  is  not 
always  funny.  The  gjags  in  them- 
selves are  all  right,  with  the  excep- 
tion of  the  final  sequence  where  it 
is  questionable  good  taste  for  a  lot 
of  men  to  rip  their  trousers  off  in 
a  public  thoroughfare.  Family  trade 
will  turn  up  its  nose  and  properly  so. 

Onie  Partner  in  Security 

Cleveland— William  (Bill)  Onie,  for 
nine  years  with  the  Standard  Film 
Service  as  manager  of  the  Cleveland 
branch,  as  district  manager  and  as 
manager  of  the  Detroit  exchajige. 
has  resigned  to  enter  partnership  with 
Fred  Schram  in  Security  Pictures 
Corp.  Security  distributes  Gotham 
pictures  in  Ohio. 


A  GOLD  MINE  OF 
INFORMATION 


1000  Pages 
Cloth   Bound 


FREE 


TO 


Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


New  Theaters 


Brookline,  Pa.— Salasin  &  Freed  have  start- 
ed work  on  a  new  theater. 


Philadelphia — Uptown  Realty  Co.  has  award- 
ed general  contract  for  the  Uptown  theater 
and    office    building    to    Cramp    &    Co. 


Willow    Grove,    Pa. — ^John    N.    Landberg    is 
planning  a  2,500-seat  theater  to  cost  $300,000. 


Glenside,  Pa. — Keswick  Amusement  Co.  of 
Philadelphia  is  planning  a  1,700-seat  theater 
at  Wharton  Ave.  and  Easton  Road.  Charles 
H.    North    of    Philadelphia    is    architect. 


WilkesBarre,  Pa. — Coraerford  Amusement 
Co.  of  Scranton  has  plans  ready  for  a  thea- 
ter   to    be    built    here    shortly. 


Philadelphia — tHoffman-Henon  Co.,,  archi- 
tect firm,  is  preparing  plans  for  a  theater 
to  be  built  at  the  southeast  corner  of  S2nd 
and  Chestnut  Sts.  for  the  Stanley  Co. 


Tulia,    Tex.— The    New,    seating    600. 
been    opened. 


has 


San  Angelo,   Tex. — The  R.   &  R.   circuit   is 
erecting   a   house   here,    to   be   opened    shortly. 


Fort  Worth,  Tex. — The  Polytechnic,  costing 
$15,000  and  to  seat  1,000,  is  being  built  by 
W.   F.    Hamilton. 


Royal  Oak,  Mich. — Kunsky  Theatrical  En- 
terprises will  open  its  new  house  here  in  a 
few    days.      It    seats    2,200. 


Radford,     Va. — W.     D.     Lorton     has     been 
awarded    contract    for    building    the    Capitol. 


Quincy,   III.,   House   Sold 
Quincy,   111. — Leo  H.  Mulinex  and 
Carl   L.    Ziegler   have   purchased  the 
Princess  from  A.  P.  Werbner. 


EGGER 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


259  West  54th  Street 

NEW  YORK 
Telephone:  Columbui  4I4I'2') 


A     GUIDING    SIGN 

To  Those  ^ho  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California,  make 
this  famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


For  your 


Protection 

To  insure  exhibitors  the  high- 
est possible  screen  quality, 
Eastman  Positive  Film  is  made 
identifiable.  The  words  "Eastman 
Kodak"  are  stencilled  in  black 
letters  at  short  intervals  in  the 
transparent  film  margin. 

Specify  prints  on  Eastman  Film 
—look  for  the  identifying  words 
in  the  margin— and  get  the  film 
that  always  carries  quality 
through  to  the  screen. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


Check  over  these  comedy  successes. 
M-G-M  calls  your  attention  to  the  con, 
sistently  great  Hal  Roach  comedy  product 

<<OUR  GANG'' 

Yalevs.Harvard— TheOldWallop— Heebee 
Jeebees — Dog  Heaven— Spoof  Spooking^ 
Rainy  Days — Edison,  Marconi  &.  Co.— 
Barnum  &.  Ringling,  Inc.— etc. 

CHARLEY  CHASE 

Sting  of  Stings— Lighter  That  Failed— Wav. 
of  All  Pants— Never  The  Dames  Shall  Me«| 
— All  For  Nothing — Family  Group,  etc 

STAN  LAUREL>OLIVER  HARD1 

Second  Hundred  Years — ^Hats  Off- Putting 
Pants  on  Phillip— Battle  of  the  Century- 
Leave  'Em  Laughing — ^The  Finishing  Touch 


etc. 


MAX  DAVIDSON 


What  Every  Iceman  Knows — Call  of  the 
Cuckoo— Love  'Em  and  Feed  'Em — Fight- 
ing Fathers  —  Pass  The  Gravy  —  Dumb 
Daddies — Came  the  Dawn,  etc. 


PICCOLO  PLAYER 

vs. 

SHORT  SUBJECT 


EXTRA! 

As  we  go  to  press 
reports  from  ever\ 
M-G-M  branch 
office  indicat( 
that  "40,000  Mile 
with  Lindbergh' 
is  the  greatest  sen 
sation  of  pictun 
history. 


"I  AM  GRATEFUL  TO  AN  M-G-M  SALES- 
MAN FOR  SHOWING  ME  HOW  TO  MAKE 
$250  EXTRA  EVERY  WEEK!''  writes  a 
Maryland  exhibitor.  Instead  of  acts  I  give 
them  HAL  ROACH  COMEDIES.  Instead  of 
elaborate  musical  presentation  I  give  them 
M-G-M  NEWS  and  other  M-G-M  Short 
Subjects." 


—Kerens  an  interesting  tip  from 
a  shrewd  theatre  owner  I 

M-G-M  Short  Subjects 
ARE  of  such 
HIGH  quality  that 
EXHIBITORS  substitute 

THEM  for  costly  acts— 
TRY  it  yourself! 


HISTORY    REPEATS!    In  its  first   year  of  feature  production   M-G-M 

became  The  Talk  of  the  Industry,  And  now  M-G-M's  first  year  of  Short  Subjects 

have  established  Young  Blood  in  Junior  Features,   Our  prophecy  for  the  future: 

M-G-M  IN  SHORTS  TOO     THE  TOP  OF  THE  INDUSTRY 


METRO-GOLDWYN-MAYER 


'dntnittee  Member  Declares  for  Brookhart  Bill 


klLlVil  NEWS 
ALL  THE  TIME 


..  y 


)n 


0  a 


III    No.  60 


Monday,  March  12,  1928 


Price   5   Cents 


^  Year  Old 


yE:  ROXY  has  finished  its 
St  year.  It  was  a  ter- 
ic  period  for  Roxy  and 
ociated  with  him  in  the 
_f  of  his  project.  Hard 
i:  In  unHmited  chunks, 
asie  from  that  there  must 
;  b':n  a  tremendous  degree 
on  and  concern  over  what 
futre  had  in  store, 
latis  all  gone  now.  The 
Y  Idi  success.  In  its  opera- 
5,  i  is  making  money.  As 
nslution  of  entertainment 
an  exponent  of  the  worth- 
e  i  several  of  the  arts,  this 
nif  ent  theater,  with  Roxy 
ontrols,  has  carved  its 
to  whatever  permanent 
f  accomplishment  exists 
ion  picture  exhibition. 

rtijej  That  Fascinate 

one  amusement  enterprise 
almost    $5,500,000    in  lone 
ink  of  almost  6,000,000  peo- 
lyit  their  half  dollars  and  dol- 
it  t:  box  offices  of  one  theater 
y-ifo  weeks'  time!    We  believe 
taught   the  business  some 
^hich  the  business  never  be- 
vre  possible.     It  opened   up 
'a  of  ^possibilities.     It  show- 
remained    untapped    possi- 


i 


loj 


e    wonder    if    the    superior 

;hip  of  the  man  at  the  helm 

:to  full  account.     The  enor- 

ting  capacity  of  the   Roxy, 

was  an  important  factor  in 

up   the   record   gross.     The 

those  6,200  seats  was  a  job 

lol'  had  to  carry.  How  well  he 

"d  that  is  open  history.  The 

success  that  the  Roxy  has 

likewise  Roxy's.    It  was  a 

^    task    to    put    the    house 

R:y  deserves  felicitations.  We 

hi    ours  herewith. 

■tflCa^c  of  "Dawn'* 

play    over    the    Cavell    pic- 

i  vvn."     There  was  a  dispute 

th  lead  originally.     British  and 

ar  newsMpers    published    the 

•rmany  knowing  right  along 

t    film,  now  works  up  right- 

iijignation    over    its    release. 

d  England  is  excited.     The' 

can   be  done  is   to  reserve 

intil    the    picture    is    shown. 

ly's  shooting  at  random  and 

i  shots  are  falling  wide   of 

KANN 


la 


MUTUALTTY  OF  INTERESTS  SEEN 
BRINGING  PATHE-FBO  TOGETHER 


48  From  F.  N. 

Los  Angeles  —  Forty-eight 
pictures  will  comprise  the  1928- 
29  output  of  First  National. 
Production  details  now  are  be- 
ing mapped  out  at  the  Bur- 
bank  studios  by  Richard  A. 
Rowland. 


N.Y.  BUYING  CO-OP  SET; 
SAPIRO  IS  PRESIDENT 


Aaron  Sapiro  has  signed  a  con- 
tract to  head  the  Independent  M.  P. 
Exhibitors'  Ass'n,  Inc.,  as  president. 
Offices  will  be  leased  on  the  22nd 
floor  of  the  new  Ampico  Bldg.,  at 
5th  Ave.  and  47th  St.  Incorporation 
papers  are  expected  from  Albany  mo- 
mentarily, thus  bringing  the  New 
York  exhibitor  cooperative  control- 
ling $2,500,000  in  annual  film  rentals 
(Continued    on    Page    4) 


M  HITS  $5,468,529 
GROSS  IN  FIRST  YEAR 


Television  Nearly  Ready, 
for  Commercial  Use,  Claim 

Southampton,  England — Television 
is  nearly  ready  for  commercial  use, 
Capt.  O.  G.  Hutchinson  of  the  Baird 
Television  Development  Co.,  stated 
on  his  arrival  here  from  the  United 
States.  A  machine  now  is  being  built 
in  America  for  two-way  service,  he 
declared. 


The  Roxy,  now  entering  its  second 
year,  rolled  up  a  gross  of  $5,468,529 
for  the  52  weeks  which  ended  Friday 
night.  The  first  anniversary  is  being 
celebrated  by  an  augmented  show. 

Twenty-nine  weeks  in  the  first  year 
show  a  gross  above  $100,000  and  23 
weeks  below  that  figure.  The  record 
for  this  theater,  which  is  also  a 
world's  high  for  any  theater  or  mo- 
tion picture,  was  reached  with  "What 
Price  Glory?"  (Fox)  the  week  end- 
ing Aug.  20  with  a  gross  of  $144,- 
267.  The  low  gross  was  made  with 
(.Continued    on    Page    4) 


FISCHER'S-PARAMOUNT  TO 
BUILD  13  THEATERS 


Working  Arrangement  or 

Possible  Merger  Held 

in  Offing 

Close  working  arrangement,  which 
eventually  may  lead  to  a  merger  of 
Pathe  and  FBO  is  seen  in  the  trend 
of  events  which  has  brought  mutual- 
ity of  interests,  through  the  Keith- 
Albee-Orpheum  tie-up. 

K-A-O  has  an  interest  in  both 
Pathe  and  FBO,  and  its  theaters, 
which  heretofore  have  been  the  out- 
let for  Pathe  product,  now  are  to  be 
made  available  to  FBO,  as  well. 

Joseph  P.  Kennedy,  FBO  presi- 
dent, has  assumed  an  advisory  posi- 
tion with  Pathe,  and  is  being  dis- 
cussed as  probable  new  president  of 
the  company.  This  is  said  to  hinge 
on  conferences  this  week  on  the  Coast 
between  Cecil  B.  DeMille  and  Ken- 
nedy, who  is  seeking  to  reduce  pro- 
duction costs. 


Chicago  —  Fischer's  -  Paramount 
Theaters  Corp.,  recently  organized 
to  take  over  the  assets  of  Fischer's- 
Paramount  Theaters,  Inc.,  and  for  the 
purpose  of  building  and  acquiring 
new  theaters,  plans  to  build  13  Wis- 
(Continned    on    Page    4) 


Schlanger  Named  Eastern 
Sales  Director  for  "U" 

Ted    Schlanger,    recently-appointed 
short    subjects    sales    manager,    has 
been    named    eastern    and    Canadian 
(Continued    on    Page    2) 


Sen.  Dill  Tells  Exhibitor  He 
Will  Work  for  Bill 's  Passage 


Seattle — Passage  of  the  Brookhart 
bill  is  favored  by  Sen.  C.  C.  Dill, 
member  of  the  interstate  commerce 
committee,  now  considering  the  bill 
at  Washington,  as  well  as  by  Rep. 
Sam  B.  Hill,  congressman  from  this 
state.  Their  views  are  outlined  in 
letters  to  D.  H.  Mangone  of  the  Rex 


at  Newport,  who  asked  their  support. 

Declaring  he  is  familiar  with  and 
heartily  in  favor  of  the  bill.  Sen.  Dill 
said:  "As  a  member  of  the  interstate 
commerce  committee,  I  should  be 
glad  to  help  report  it  to  the  Senate 
and  pass  it  if  possible." 

Rep.  Hill  said  he  favors  "the  char- 
acter of  legislation  proposed  by  such 
a  measure. 


THEATER  BUYS  KEEPING 
BRITISH  TRADE  ON  EDGE 


By  ERNEST   IV.   FREDMAN 
Editor   "The  Daily   Film   Renter" 

London  —  The  British  market  is 
passing  through  a  period  of  wild 
excitement.  There  is  more  theater 
buying  under  way  than  old  observers 
can  recall  has  ever  transpired  before. 
Circuits  are  changing  hands  almost 
daily,  the  principal  facts  in  this  move- 
ment being  the  Szarvasy-Gibbons 
group  and  the  Gaumont-British  Corp. 
There  is  considerable  unrest  and  even 
(Continued    on    Page    4) 


Stanley  Head  Says  Chain 
Serves  13,000,000  People 

Philadelphia— The  248  theaters  of 
Stanley  and  subsidiaries,  and  seven 
under  construction,  located  in  27  cit- 
ies of  seven  states  and  the  District 
of  Columbia  comprising  a  territory 
of  195,000  square  miles,  serve  a  fixed 
population  of  13,000,000  and  have  a 
potential  drawing  capacity  of  27^000,- 
000.     These   were    figures   submitted 

(Continued    on    Page    4) 


DAILY 


yiLXllllNo.60  Monday,  March  12. 1928  Price  5  Cents 


low  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y..  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate.  President  and 
Publisher;  Maurice  D.  Kann,  Vice_^President 
and  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager;  Kalph 
Wilk,  Traveling  Kepresentatiye.  Entered  as 
second  class  matter  May  21.  1918,  at  the 
post-office  at  New  York,  N.  Y.  under  the  act 
of  March  3.  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months 
^3  00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
t.ons  to  THE  FILM  DAILY,  IbSO  Broad- 
way,  New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California— Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phon.;, 
Urexel  7000  and  Washington  9794.  London- 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  -I-  Ber- 
lin—Lichtbildbuehne,    Fnedrichstrasse,    225. 


High    Low    Close      Sales 


80 
19J4 


*(s)   Am.     Seat 

*  do     vtc 

*(c-b)   do    6s    36    

*  Bal.     &    Katz     

(c)   Con.    Fm.    Ind.   19  18J4 

(c)  do    pfd.     ..  .   23'/2     23H 

(s)   East.   Kodak    169 

(c)  do    pfd.     ...127 

*(c)   Film    Insp 

♦(s)   First   Nat.  pfd 

(s)  Fox  Fm.  "A"  8054 
(c)   Fox  Thea.   "A"   19J4 

*(c)    Intern.  Proj 

•(b)   Keith's    6s    46 

(s)   Loew's,      Inc..    61^     61 

*(b)     do   6s   41ww 

*(b)      do  6s41x-war 

*(s)   M-G-M   pfd 

(s)   M.    P.    Cap.    ..7  7 

*(s)   Orph.  Cir 

♦(s)     do   pfd. 

(s)   Para.     F-L 

*(s)     do    pfd.    ..-      .. 

(b)  do   6s47    ..    99H 

•(b)  Par.By.S-^sSl     .... 

(s)    Pathe    ..■ 3 

•(s)  do    "A" 

(b)  do  7s37 
(o)   Roxy    "A"    . 
(o)       do    units    . 
(o)       do    com.     . 
(o)    Skouras  Bros. 

Stanley     (^. . 
*(o)  Technicolor 

(c)  Trans-Lux     . 
(o)   United    Art. 
(o)       do    pfd.     .  . 
•(o)   Univ.    Ch. 
•(o)  do   pfd 

*(c)   Univ.     Pict 

•(s)  do     pfd 

(c)  Warner  Bros.  18H 
(s)  do  "A"  ..  267A 
•(c-b)  do  eyis  28 


41 

73J4 
103 
65 
1854 
23/2 
166M   169 
127        127 

4 

106 
80 
19M 


.12m 


6i'A 

25 

27J4 

7 
40 
50 

. '. '.    "4 

..   15 
...85 

com.    . . 


119/2 

99/i 

'3" 

63/2 

24 

25^ 

6 
38 
50 

"m 

13 
80 


18^ 
26/2 


100 

61 
10654 
10054 

25/8 
7 

22 
100 
120 
12154 

9954 
102 
3 

14 

63/ 


2 

85 

18J4 
100 

18H 

26/2 
108J4 


500 

400 

2,400 

10 


1,400 
100 


6,300 

'266 

14,806 
"36 
l',366 

'"s 


800 


200 
300 


•   Last    Prices    Quoted. 

(b)  Bond    Market. 

(c)  Curb    Market. 

(0)   Over   the   Counter   Trantactiont    (Bid   and 

Asked), 
(s)    .Stock    Exchange. 

^OTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley    in    Philadelphia. 


Hall  Signs  New  Contract 

James  Hall  has  signed  a  new  Para- 
mount contract.  The  company  also 
has  signed  Harry  T.  Morey  for  Bebe 
Daniels'   "The    Fifty-Fifty   Girl." 


Ireton  Bans  Sunday  Shows 
Iretoii,  la. — Sunday  shows  are  pro- 
hibited in  an  ordinance  enacted  here. 


The  Broadway  Parade 

Fox   is  leading  the  parade  along  the  main  street  with  three  features  in  the  heavy 
money  division.     Only  one  change  takes  place  in  this  week's  lineup,  and  that 
is  at  Warners,   where   "Tenderloin"   with    Dolores    Costello   replaces   "The   Jazz 
Singer."      The  latter  hung   up   a  record   of  a   five-months'   run. 


Picture 


Distributor 


Theater 


Opening    Date 


"Wings"     Paramount     Criterion     Aug.  12 

"Sunrise" Fox     Times    Square     . .  Sept.  23 

"Uncle  Tom's  Cabin"    . .  Universal     Central     Nov.  4 

"Love"     M-G-M     Embassy     Nov.  29 

"The  Last  Command"   .  .  Paramoimt     Rialto    Jan.  21 

"Simba"     Martin  Johnson  Corp.   Earl   Carroll.  Jan.  23 

"Sadie    Thompson"     ....United    Artists    . .  RivoJi     Feb.  3 

"Four    Sons"     Fox     Gaiety     Feb.  13 

"The    Crowd"    M-G-M      Astor     Feb.  23 

"Mother    Machree" Fox    Globe Mar.     5 

"Tenderloin" Warners-  • Warners Mar.  14 


On  Broadway 


Astor — "The    Crowd" 

Broadway — "Patent    Leather    Kid" 

Cameo — ^"Ivan   the   Terrible" 

Capitol — "The   Enemy" 

Central — "Uncle   Tom's   Cabin" 

Colony— i"The   Count   of   Ten" 

Criterion — "Wings" 

Earl    Carrol] — "Simba" 

E'mbassy — '  'Love" 

Fifth   Ave. — "Primanerliebe" 

Fifty-Fifth — "Heart  of  a  Clown,"  "The  Lost 
Tribe" 

Gaiety — "Four    Sons" 

Hippodrome — ^"The   Night   Flyer" 

Loew's  New  York — Monday,  "The  Circus;" 
Tuesday,  "Willful  Youth,"  "Branded  Som- 
brero;" Wednesday,  "Daredevil's  Re- 
ward;" Thursday,  "Man  Crazy;"  Friday, 
"Canyon  of  Adventure,"  "Broken  Mask;" 
Saturday,  "Love  and  Learn,"  "40,000  Miles 
With   Lindbergh;"   Sunday,   "Lady   Rafiles" 

Mark    Strand — ^"Heart    of    a    Follies    Girl" 

Paramount — "The   Secret   Hour" 

Rialto — t"The    Last    Command" 

Rivoli — "Sadie   Thompson" 

Roxy — "Dressed   to    Kill" 

Times  Square — ^"Sunrise" 

Warners — "Tenderloin"     (opens    Wednesday) 

Brooklyn  Mark  Strand — "A  Girl  In  Every 
Port" 


Anti-"Blue"  Association 
Plans  Pennsylvania  Drive 

Manorville,  Pa.  —  Drive  on  state 
Sunday  closing  laws  is  to  be  under- 
taken soon  by  the  National  Associa- 
tion opposed  to  the  "Blue"  Laws, 
which  has  started  a  correspondence 
club   membership   drive   in    the    state. 

Detroit  Business  Slow 

Detroit — Despite  improved  indus- 
trial conditions,  box  offce  receipts 
have  been  slow  in  picking  up.  Out- 
skirt  houses  show  an  improvement 
over  last  year,  but  downtown  condi- 
tions are  no  better.  This  is  due  to 
the  increased  seating  capacity  and 
lack  of  outstanding  attractions,  ob- 
servers believe. 


Wilson  Returns  to  Politics 

Sydney — Although  Sir  Victor  Wil- 
son contemplates  re-entrance  into 
political  circles,  he  will  not  resign  as 
president  of  the  M.P.D.A.,  an  organ- 
ization similar  to  the  Hays  outfit. 


AMERICAN   AND  FOREIGN  DISTRIBUTORS 
OF  qiMLITY  MOTION    PICTURES 


(m 


PICTURES 

ARTHUR  A.  LEE  PRES 


"MU    «W>im  tVt.  NE"-  -^nt"    BOVAMT  63SS 


Row  Over  Vitaphone  at 
St.  Louis  Theater  Settled 

St.  Louis — Agreement  was  reached 
after  conferences  between  musicians 
and  Skouras  Brothers,  operators  of 
the  Grand  Central,  following  a  pro- 
test which  delayed  opening  of  "In 
Old  San  Francisco"  and  Vitaphone. 
While  no  details  of  the  agreement 
were  divulged,  it  is  understood  that 
musicians  to  the  number  equivalent 
to  the  theater  orchestra,  were  added 
to  orchestras  in  other  Skouras 
houses,  as  the  musicians  are  seeking 
to  prevent  any  cutting  down  of  or- 
chestras, when  so-called  canned  mu- 
sic is  employed. 


"Big  Parade"  Shows  Strength 

St.  Louis — "The  Big  Parade"  has 
withstood  what  is  said  to  be  the  heav- 
iest assault  that  will  be  directed 
against  it  for  some  time  to  come. 
Even  Al  Jolson  in  person  in  con- 
junction with  the  regular  screen  and 
stage  show  failed  to  budge  the  M- 
G-M  war  epic  from  its  position  as 
record  holder  of  receipts  at  Loew's 
State.  However,  Jolson  passed  "The 
Student  Prince"  landing  in  second 
place. 


June   CoUyer  Arriving 

June    Collyer,    Fox   player,   arrives 
in  New  York  today  for  a  vacation. 


Laurel- Hardy   Comedy  Titled 

"Their  Purple  Moment"  is  title  of 
the  new  Roach  comedy  featuring 
Stan   Laurel  and  Oliver   Hardy. 


Voting  on  Sunday  Shows 

Butler,  N.  J. — Sunday  shows  will 
be  voted  on  in  a  referendum  here 
April  3. 


'If  You  Are  in  thei 


Market   for   Any   Kind   of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US   AND    SAVB 

MONET 

SEND    FOR   OUR   PRICE   LIST 

iiiiuoci^HByx 

▼▼no  Utest   3?'<*St.N<«a»viork.NLy** 
Phon*   Penna.    0330 
Motion    Picture    Department 
U.   S.  and  Canada  Aeeats  for  Debiie 


Washington  Theater 
Any  Deal  with  West 

Seattle,  Wash. — Denial  ig1_ 
the  Washington  Theater  Entl 
that  West  Coast  Theaters  h^| 
over  the  new  Mayflower, 
previously  reported  that 
scheduled  to  take  over  op 
the  house.  The  compan 
state  they  hold  a  lease  lot 
and  that  they  will  continuj 
ate  this  and  their  other  tl 
the  Northwest.  New 
planned  at  Portland,  Vane 
Lake   City  and   Denver. 


Seven  Theaters  in  Pod 
for  Buying  at  Po 

Portland,  Ore. — Seven 
aters  are  members  of  a  bu 
bine,  purchasing  films  thd 
Henderson  of  the  Laurel! 
pool,  which  now  is  in  the 
tal  stage,  is  expected  to  ex 
ations. 


Gassen  Opens  Anothc| 

Richland    Center,    Wis.— 1 
Richland,  a  $35,000  theater,! 
opened   by   George    Gassen. 
gave    the    first   picture   exhibil 
Muscoda    and    formerly   opeT 
chain    at    Randolph,    Pardeevil 
Lodi.     For  the  past  few  yearsL 
owned  a  house  in   Prairie  dul 
The  new  theater  is  modern  t| 
out  and  has  a  seating  capacil 


Schlanger  Named  E|| 
Sales  Director  f| 

{Continued    from   Page 

sales  director  for  Universal. 
Cammack,   Atlanta  manager,  I 
short    subject    sales    manag«| 
Abrams,    New    Haven   mana 
been    transferred    to    St.   hoi 
ceeding    Manie    Gottlieb   and] 
Millstein  of  Salt  Lake  City 
neapolis    manager,    succeeding 
Ross.     A.   W.   Hartford  is  m 
Lake  manager. 


YOU'LL  USE 
EVERY  DA' 


1000 
Cloth 


Film 

SUBSCPI 

covi 

EVERrH 

GC 
BVERY^II 


cM  picture  that        Great  entertainment^ 


^^j^r9-^J^h^?^i^ 


be  a  success.  Jit 
Liberty  Theatre'' 


wherever  it  sliowsf 

^u-e.  PPorld 


Business 

BIG 


CnL  Dailu  Tribune 


A  finer  pliotoplay  will 
be  hard  to  find  than 
Doug's  picture  at 
Loew's  State'' 

^dueriiscr 


t  ■» 

Mil  stand  comparison 
\xritK  any  picture  ever 
produced." 

hIV 

rairbanks  in  his 
best  torm.       ^^^ 

Dei.  6ve.Times 

A>IADA 


CA  <^OTQeovs  film. 
Openea  to  capacity 
crowds  at  Regent! 

Crlohe 


Far  outstrips  any- 
thing he  has  pro- 
duced/' 

Call  &.  Post 


Jier.&^xam. 


Q/ie  Gaucho'  has  what 
they  call  everything 
a  film  marvel ! 

.American 


It  has  all  the  things 
that  Fairbanks  does 
best.  Capacity  business 
at  Chinese:'  . 

L.A.J^erald 


A  typical  Fairbanks 
film  is  at  United 
Artists  Theatre.''' 
Dei.  ^cws 


n^i.e  biggest  thing 
he  has  ever  done! 

Dailu  Star 


A  thrilling  romance. 
One  of  his  best  now 
at  the  St.  Francis." 

Bulletin 


BIG 


BIG 


BIG 


BG 


ill 


l\cl  Atlanta   Da  I  la  s>  Fort  Worth -Salt  Lake- Brooklyn.  N.Y 
1^  agree  that 

VQi/ciAS  Fairbanks 

^7*f  Gaucho 


\% 


is   a   picture   every 
exhibitor  should  play 


icture 

MERIT 


DAILV 


Monday,  March  i; 


Fischer's-Paramount 
to  Build  13  Theaters 

(Coittiiiued  from  Page  1) 
consin  theaters.  Contracts  already 
have  been  let  for  a  $750,000  house  at 
Beloit,  to  seat  1,800;  an  1,800-seater 
at  Appleton,  to  cost  $765,000;  a  $300,- 
000  house  at  Monroe,  to  seat  1,000; 
a  $520,000  house  at  Stevens  Point 
seating  1,600,  and  a  $450,000  theater 
at   Watertown   to   seat    1,500. 

In  addition,  plans  are  under  way 
for  theaters  at  Merill,  Wisconsin 
Rapids,  West  Bend,  Rhinelander, 
West  Ellis,  Delavan,  Ft.  Atkinson 
and  Elkhorn,  all  in  Wisconsin.  The 
corporation  also  plans  to  build  ex- 
tensively in  Illinois,  Indiana  and 
Ohio.  Approximately  SO  theaters  will 
he  added  to  the  chain  this  year,  and 
negotiations  are  now  pending  with 
several  chains  for  the  acquisition  of 
their  holdings.  This  official  state- 
ment from  the  corporation  spikes  the 
report  that  Fox  intended  to  purchase 
their   holdings. 


Maberry  in  New  York 
Cecil    Maberry    who    has    resigned 
as   Middle   West  district  manager  of 
Pathe,  is  in   New  York. 


14   Roadshows   at   Capitol 

Opening  of  "The  Enemy,"  last  Sat- 
urday marks  the  fourteenth  road- 
show picture  in  two  years  to  play 
first  at  pop  prices  at  the  Capitol,  New 
York,  in  what  Major  Edward  L. 
Bowes,  managing  director,  claims  is 
a  record. 


Buying  Go-op  Set; 
Sapiro  Is  President 

{Continued  from  Page  1) 
in  actual  existence.  An  organization 
meeting  will  probably  be  held  today, 
to  be  followed  by  a  general  meeting 
about  March  19  at  which  directors 
for  the  first  year  will  be  named.  In 
the  intervening  few  days,  it  is  antici- 
pated several  circuits  who  have  not 
yet  signed,  will  become  members. 
This  will  permit  them  to  have  a 
voice  in  the  election  of  the  directors. 
Sapiro,  an  advocate  of  the  busi- 
ness principle  that  the  consumer  or 
the  factor  in  closest  contact  with  the 
consumer  which  in  the  film  indus- 
try is  the  exhibitor  should  have  a 
preponderance  of  rights  in  selecting 
the  product  which  he  sells  and  that 
massed  buying  power  should  be  the 
controlling  factor.  His  salary  will 
approximate  $100,000  a  year.  Exhib- 
itor members  of  the  I.M.P.E.A.  will 
pay  five  per  cent  of  their  film  rentals 
to   maintain   the   organization. 


Talley  to   Direct  Hungarian  Film 

Truman  Talley,  head  of  Fox  News 
and  Fox  Varieties,  who  is  en  route 
to  Europe  to  reorganize  his  news 
cameramen,  will  direct  a  picture  of 
Hungarian  life  at  Budapest  with  a 
native  cast.  With  Mrs.  Talley,  he  is 
to  return  to  New  York  May   15. 


Making  "Tropical  Love" 

FBO  is  assembling  cast  for  "Tropi- 
cal   Love." 


mo 


THE    LUCKY  RABB«T 


OCd^ 


Produced 
for 


"Hnjjujpj*' 


EXHIBITORS 
EVERYWHERE 

—praise  the  OSWALD 
series  of  cartoons  re- 
leased by  U  NI  VERS  AL. 

—  a  sure  sign  of  the  popu- 
larity of  this  product 
is— 

—exhibitors    buy    them. 

—the  public  likes   them. 


Produced  hy 

WiNiaER  Pictures 

INCORPORATED 


Ur^iuersammilQ  Cartoon 


Roxy  Hits  $5,468,529 
Gross  in  First  Year 

(Continued   from   Page    1) 
"Soft  Living"   (Fox)   the  week  end- 
ing March  2,  1928  with  $86,000. 

Gross  receipts  for  the  year,  as  re- 
ported weekly  by  "Variety,"  com- 
piled by  THE  FILM  DAILY  1928 
YEAR  BOOK  and  brought  up  to 
date  follow: 

High:    "What   Price    Glory" — $144,267,    week 

ending   Aug.    20. 
Low.    "Ladies    Must    Dress'' — $87,000,    week 
ending   Dec.    16;    and    "Girl  from    Chicago" 
— $87,000    ,week    ending   Dec.    23. 
Week   Ending  Receipts 

Mar.  12  Love  of  Sunya,  The  (one 
performance     —    opening 

night)     $31,700 

Mar.    19      Love    of    Sunya     125,927 

Mar.  26     Love  of  Sunya    95,000 

Apr.  2  Wolf's  Clothing  and  aug- 
mented   stage    show 129,100 

Apr.      9     Wolf's   Clothing    107,850 

Apr.     16     Ankles    Preferred     110,971 

Apr.    23     Ankles     Preferred     124,500 

Apr.    30     Ankles    Preferred     98,800 

May      7     Yankee    Clipper,    The    102,153 

May    10     Love     Thrill     and     Alaskan 

Adventures    96,730 

May    21      Is    Zat    So?    and    Jazzman- 

ians — (stage    band)        ...101,316 

May    28     Fighting  Love   94,300 

June  4  Cradle  Snatchers  and  Lind- 
bergh   and     Chamberlain- 

Levine   flight  film    116,160 

June  1 1     Heart   of    Salome    88,055 

June  18  Secret  Studio  and  Movie- 
tone Lindbergh  recep- 
tion      108,000 

Alias  the   Deacon    103,500 

Moon  of  Israel    99,200 

Dearie     103,500 

Singed      88,300 

Blood    Ship    97,000 

Paid    to    Love    90,000 

Painting   the   Town    101,000 

Don    Juan     94,600 

What    Price    Glory?     144,267 

What    Price    Glory?     137,900 

What    Price    Glory?     126,000 

Joy    Girl     118,400 

Seventh    Heaven     123,000 

Seventh    Heaven    108,900 

1     Loves    of    Carmen    113,000 

Oct.      8     Loves    of    Carmen    91,500 

Oct.     15      Gay    Retreat     106,600 

Oct.    22     East    Side.    West    Side 104,200 

Oct.  2'8  High  School  Hero  and  Irv- 
ing Aaronson   91,000 

Main    Event    91,500 

Pajamas     107,000 

Two    Girls   Wanted    95,600 

Good    Time    Charley    106,000 

The    Wizard    92,000 

Wild     Geese     89,000 

Ladies   Must  Dress    87,000 

Girl  From  Chicago 87,000 

Silk     Legs     129,000 

Silver     Slave     116,000 

Gateway    of    the    Moon     ...105,000 

Come    to     My    House 92,000 

Sharpshooters     106,000 

13    Washington    Square     ...    94,000 

Love     Me    - 91,000 

That's    My    Baby     106,000 

Girl   in   Every   Port    121,000 

Soft    Living     86,000 

If   I   Were   Single    *95,000 


I 

Theater  Buys  Kee'f 
British  Trade  on  I| 

(Continued  from  Page  1)  t| 
more  speculation  in  the  trade  ol 
changes  in  the  theater  line-up.   I 

In  production,  new  compani 
seeing  the  light  every  day.  Pi 
tuses  are  all  over  London,  all  on 
asking  for  a  good  deal  of  moni  jl 
many  of  them  not  warrantini  (i 
ous  attention.  •  » 


"U"  Cancels  Pantages  at  At  a 

Atlanta  —  Pantages'  vatl 
closed  March  10  at  the  CapitH 
franchise  for  the  service  havin|( 
cancelled  by  Universal.  Befji 
today,  acts  will  be  bookeijl 
the  Capitol  by  the  Chain  Vaili 
Agency,  Universal's  subsidia:!: 
ganized  to  provide  stage  attr'i 
for   the   Universal  chain. 


Minneapolis  Opening  Mardl 

Minneapolis — March  24  is  d! 
for  opening  of  the  new  Min  o 
built  by  Publix  and  to  be  open  I 
that  company  in  association 
Northwest  Theater  Circuit  (,li 
stein  &  Ruben). 


June  25 
July  2 
July 
July 
July 
July 
Aug. 
Aug. 
Aug.  20 
Aug.  27 
Sept.  3 
Sept.  10 
Sept.  17 
Sept.  24 
Oct. 


9 

16 
23 
30 
6 
13 


Nov.  4 

Nov.  11 

Nov.  18 

Nov.  25 

Dec. 

Dec. 

Dec. 

Dec. 

Dec. 

Jan. 

Jan. 

Jan. 

Jan. 

Feb. 

Feb. 

Feb. 

Feb. 

Mar. 

Mar. 


2 

9 
16 
23 
30 

6 
23 
20 
27 

3 

10 
17 
24 

2 

9 


Barach  Again  Active 

Cleveland  —  Nat  Barach, 
district  manager  for  Warner 
who  has  been  ill  for  the  pa 
months,  is  again  active  with  ' 
Bros,  as  division  manager  in 
of  Vitaphone.  Barach  covers, 
land,  Pittsburgh,  Buffalo,  Cin 
Indianapolis   and   Detroit. 


Black  Gets  Hillside  Pos 

Hillside,  N.  J.— Harry  Bla( 
mer  manager  of  the  Park,  a 
well,  will  be  in  charge  of  Fre^ 
ner's  Mayfair,  when  the  housi 
late  this  month. 


Total    

*  Estimate 


.$5,468,529 


$700  Revenue  Stamps  on 

Toledo,  O. — Revenue  stami 
ing  $700  were  carried  on  the  m 
for  :tfl,400,000,  under  which  bd 
the  new  Toledo-Paramount  th 
be  built  at  Huron  and  Adar 
was  issued.  The  filing  fee  ' 
while  the  lease  in  connecti( 
the  realty  transaction  cost  | 
fees  to  record. 


Costello  Sisters  Leave 
Dolores    and    Helene    Costello    are 
en    route    to    Hollywood    from    New 
York  via  the   Panama  Canal,  to  re- 
sume work  at  the  Warner  studio. 


Selig  Has  New  Assistant 

Gertrude  Smith,  formerly  of  Pathe, 
has  succeeded  H.  Berg  as  assistant 
to  Al  Selig,  director  of  advertising 
and  publicity  for  Tiffany-Stahl. 


Neilan  on  British  Film 

London — Marshall  Neilan  will  di- 
rect one  picture  for  British  Film- 
craft. 


Pollard  to  Make  "Show  B 

Universal  City — Carl  Laem 
nies   any    intention    of   selling 
rights  to   "Show   Boat"  or  t 
director    other    than    Harry_ 
has  been  considered  to  film  it' 


Alexander  Leaves  Colum 

Chicago— Roy    Alexander 
signed   as   associate   manager 
Columbia  exchange  here. 


Stanley  Head  Says  ( 
Serves  13,000,000  1 

(Continued  from  Page  1) 
to  stockholders  by  President 
D.  Rossheim  at  the  annual  i 
The  company  gross  of  $3' 
established  a  new  high,  he  i 

.Epidemic   Closes  Theai 

Williamstown,    Ky.— Scarhl 

epidemic    has    caused    closing! 

I  theater  and  schools  here.      . 


For  Sale 

Theater  leased  by 
one  of  the  largest  and 
most  responsible  cir- 
cuits for  sale.  Cap- 
acity 2,600.  Property 
includes  stores  and 
office  building, 
located  in  one  of  the 
fastest -groi/v^ing  sec- 
tions of  Greater  Neii^ 
York. 

Inquiries  should  be 
addressed  to 

Box  M  384 
The  Film  Daily 


THE 


jg^ 


DAILV 


Monday,  Marc  5 


FOURTH  EDITION-OUT  TODAY 


MOTION  PICTURE 
PROJECTION 

By  JAMES  R.  CAMERON 
INTRODUCTION  BY  S.  L.  ROTHAFEL  ("ROXY") 

550  Illustrations 


1280  Pages 


COMPLETE  WIRING 
DIAGRAMS  AND  IN- 
STRUCTIONS FOR  THE 
INS  TALLATION  AND 
OPERATION  OF  THE 
VARIOUS  "TALKING 
MOVIE"  SYSTEMS  IN 
USE   TODAY. 

VITAPHONE 
MOVIETONE 
PHONOFILM 


"The    Standard    Authority" 


Society  of  Motion  Picture  Engineers,  Progress  Committee: 

"A  notable  publication — Motion  Picture  Projection  by 
Cameron  is  extremely  complete,  covering  all  phases  of 
motion    picture    engineering." 

Film  Daily: 

Alotion  Picture  Projection  lives  up  to  its  slogan  "The 
Standard    Authority." 

Motion  Picture  News; 

"In  comparison  with  all  other  works  on  the  market  this 
book  stands  in  a  class  by  itself.  Should  be  in  the 
library  of  every  projectionist.  The  price  is  not  a 
criterion   of   its   worth." 

Bxhibitors  Daily  Revieui: 

"The  best  book  ever  written  on  the  subject  of  Projec- 
tion." 

Dept.  of  Public  Instruction,  Washington,  D.  C. 

"By  far  the  most  complete  manual  we  know  of.  The 
most   complete    work  "of   its   kind." 

Smithsonian  Institute,  Washington,  D.  C. 

"We  appreciate  greatly  what  you  have  done  to  make  the 
subject    better    understood." 

M.orning  Telegraph: 

"Written  with  the  amateur  in  mind  as  well  as  the  pro- 
fessional. Those  using  motion  pictures  in  churches  and 
schools  will  be  especially   interested." 

American  Photograf)hy: 

"This  ...  is  a  veritable  encyclopedia  and  the  most 
complete  and  accurate  work  on  the  subject.  Over  1,000 
pages  of  solid  matter  ...  and  has  not  once  failed  to 
give    satisfaction." 

The  Billboard: 

"Motion  picture  projection  by  Cameron  was  badly 
needed. 

If  You  Are  Interested   in  the  Motion   Picture  Business - 

YOU  NEED  THIS  BOOK 

THE  LATEST,  LARGEST  AND  MOST  COMPREHENSIVE 
BOOK  ON  THE  SUBJECT  EVER  PUBLISHED 

Through  AH  Dealers  or  Direct 

CAMERON  PUBLISHING  CO.,  Maahattan  Beach,  N.  Y. 


Coast  Wire  Service — 


Gotham  Head sConf  err 


m 


ROGERS  FINDS  SENTIMENT 
FAVORS  EXHIBITOR  CO-OP 


Conferences  are  under  way  at  Uni- 
versal City  between  Sam  Sax,  Goth- 
am president,  and  Bud  Rogers,  vice 
president,  who  has  just  arrived  at  the 
studios  following  a  swing  around  the 
country.  The  executives  are  map- 
ping plans  for  the  30  productions  to 
be  produced  by  Gotham  for  1928-29 
release. 

On  his  cross-country  trip,  Rogers 
sounded  out  exhibitor  opinion  on  a 
proposed  co-operative  producing-dis- 
tributing  organization,  which  Sax  re- 
cently said  he  was  considering,  and 
which  if  launched  would  be  on  the 
First  National  plan.  Favorable  re- 
action from  the  key  cities  visited  is 
reported. 


Selected   for   "Roulette"    Cast 

Lina  Basquette  and  Margaret  Liv- 
ingston   have   been   selected   Dy 
National    for    "Roulette." 


First 


Assigned  to  FBO  Cast 

H.  B.  Warner  and  Montague  Love 
have  been  cast  in  a  mystery  picture 
for  FBO,  which  Bert  Glennon  is  to 
direct. 


Gets  Fox  Comedy  Lead 

Marcella  Battelini  has  been  assign- 
ed the  feminine  lead  in  the  new  Sam- 
my Cohen-Jack  Pennock  comedy  for 
Fox  which  Ben  StolofF  is  directing. 
Hugh  Allan  also  is  in  the   cast. 


Neilan  Buys  Stories 

Marshall  Neilan,  who  leaves  soon 
for  England  to  direct  "The  Green 
Hat"  for  A.  H.  Woods,  has  purchased 
"The  Shanghai  Gesture,"  "The  Trial 
of  Mary  Dugan"  and  four  other  stor- 
ies. "The  Shanghai  Gesture,"  is  a 
Woods  play,  and  like  "The  Green 
Hat"  was  banned  from  filming  by  the 
Hays  organization. 


Stevens  Adapting  Story 

Louis  Stevens  will  adapt  "Hell 
Ship  Bronson"  from  the  original  by 
Norton    S.    Parker   for   Gotham. 


Cast  in  Cohen  Film 

Lillian  Gilmore  has  been  cast 
the  lead  opposite  Sammy  Cohen 
"Plastered  in   Paris." 


De  Mille  Casts  Julia  Faye 

Julia  Faye  has  been  added  to  cast 
of  "The  Godless  Girl,"  which  Cecil 
B.  De  Mille  personally  is  directing. 


Cast  with  Talmadge 

Boris  de  Fas,  Michael  Vavitch, 
Michael  VisarofT  and  Marian  Temple- 
ton  have  been  added  to  the  cast  of 
"The  Woman  Disputed,"  starring 
Norma  Talmadee  under  direction  of 
Henry  King.  Gilbert  Roland  is  male 
lead. 


A  Little 

from  *'Lc\f 


By    RALPH    WILK  ^ 


Hi 

GERRITT  J.  LLOYD,  wl 
scenario,  "Drums  of  Lo  ' 
attracted  much  attention,  ha;  ,r! 
a  book.  "The  Mystery  of  Amjcant 
which  is  a  psychological  stut.  Ger 
ritt  makes  much  use  of  his  3%  s 
a  psychologist  when  writir'  sr- 
arios. 

*  *         * 

Jack  Conway  is  keijng 
busy.  He  is  titling  "Hiior 
Bound"  at  Fox  and  will  so 
title  three  pictures  for  FB 

*  *        *         i 

Mark    Sandrich    is    keepir 
busy   hi   the   comedy  field, 
directed  25   two-reelers,  but 
tions  are  that  he  will  be  us  j 
megaphone    feature.    Mark 
directing  at  Fox,  but  has  mad 
comedies  at  Educational. 

*  *        *         \ 
More    Passing   Show:   AlbeiiGr; 

renewing  acquaintance  with  ^lianl 

Schumann-Heink   following  h  cp 

cert     here;     Carl     Laemmle,   'enr 

Henigson,    Eddie    Montagne  .ji  " 

Rosen  at  preview  of  "The  Ma  Wr 

Laughs"  at  Santa  Anna. 

*  ♦         » 

A  Hollywood  fable — Once  ire 
tim,e  there  was  a  star,  who  r  lii 
that  his  nam-e  be  left  out  of  t 
vertising  matter  on  his  picti. 


Davidson  Completes  Anotl 
Max  Davidson's  newest  lacb 
comedy  just  completed  has  beertW 
"That  Night."  Archer  Heath  ett- 
ed  with  a  cast  including  Polly  Jr», 
Gene   Morgan   and  Dorothy  Cam. 


Tom  O'Brien  Cast 

Tom  O'Brien  has  been  cast  irTk 
Chorus  Kid,"  which  Howard  hth- 
erton  is  to  direct  for  Gotham  ■fli 
Virginia  Brown  Faire  has  the  iiin 
ine  lead.  Harold  Shumate  is  '.'('■ 
vising. 


Helene  Chad  wick  in  Excellent  i!' 

Helene    Chadwick   is   at  woi 
"Women   Who   Dare"   for  Exc; 
Pictures.       In    the    cast    are    CI ' 
Delaney,     Jack     Richardson, 
Quinn,   Nancy   Price,   Margaret, 
Wade,    Joseph    Mack,    Mickey  N' 
nett,   Grace   EHiott  and   Henry  K 
rows.    The  story  is  by  Harry  Cl'io 
lee    who    is    supervising   the   pft' 
tion. 


Wurtzel  and  Seller  Sail  Mard 

Sol    Wurtzel    and    Lew    Seile 
Fox  sail  on  Wednesday  for  Eu 


De  Cordova  Gets  Assignmec 
Leander   De   Cordova  is  to  dtl 
"A   Little    Bit   of    Heaven"   for  ^ 
cellent    Pictures. 


Mareh  5Vf  MU  ASm 


You'll  see 
Ybull  see 
"^■all  see 
'^lill  heai 
Ybull  see 
Yoiill  Kear 
YotjlU  see 


tiie  old  nLck-elodeoDo  •  •  • 
happiness  evervwlieie  • 
gorgeously  arrayed  woineD. 
tKe  cleverest  oE  satire  •  •  • 
stunts  o£ iJae  funniest-  •  • 
music  o£  tKe  greatest  •  •  • 
£urL  on.  every  side 


AWO  iVOT  A  SPttC« 

different  -  biqqer-beiter. 


'SEO.HAR.vey 

RrHE,35W.>4.5thST 
BR.YANT  hlOO 


.00 


TICKETS  no 

^hom  your  reservation   today 


BRUCE  GALLUP 

UNITED  AR.TI5TS729  7^AV€ 
BFLYANT  7500 


<'--  ■^' 


■F 


DAILY 


Tuesday,  Marcl 


*<rMWSPiP(B 
s/FllMOOM  I 


»-      ^iK^^ULTHE  NEWS 


fiL  Xllll  No.  61  Tuisday,  Harek  13, 1921  Prici  S  Cub 


INN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York  N.  Y.,  ana 
copyright  (1928)  by  Wid's  Fitas  and  Film 
Folk.  Inc.  J.  W.  Alicoate.  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau.  Treasurer 
Business  and  Advertising  Manager;  Kalph 
Wilk.  Traveling  Representative.  Entered  as 
second  class  matter  May  21.  1918,  at  the 
post-office  at  New  York  N.  Y.  under  the  act 
of  March  3.  1879.  Terms  (Postage  free) 
United  States  outside  "f  Greater  New  York, 
$10.00  one  ye»r;  6  months,  $5.00;  3  months, 
$3  00  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tion to  THE  FILM^ DAILY,  1650  Broad- 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  ,  Filmday, 
New  York.  Hollywood,  California— Harvey 
E.  Gausraan,  Ambassador  Hotel:  Phone, 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I-  ^er- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


High    Low    Close      Sales 


•(s)  Am.   Seat 41 

*  do   vtc "3J4 

(c-b)   do    6s    36    ...102J4   102M   102^ 

*  Bal.    &    Katz    -     65 

(c)   Con   Fm.    Ind..    18%      i»Vi      ^»Vf 

(c         do    pfd 2iy2      23/8      2354 

(s)   East.    Kodak    ..169        168       168% 

*(s)        do    pfd 1^7 

*(c)   Film    Insp 4 

*(s)   First  Nat.  pfd 106 

(s)   Fox  Fm.  "A"..    79^     79  79 

(c)   Fox  Thea.   "A"  19K-     19^      19/8 

*(c)   Intern.     Proj 

(c)  Keith  A-O  pfd.  99;i  99^ 
(b)  Keiths  6s  46..  9954  99^4 
(s)  Ix)ew's,  Inc.  ..  62>i  61^4 
(b)  do  6s  41ww.l107^  107 
(b)  do  6s41x-war.l00  100 
(s)  M-G-M  pfd.  ..  25Ji  25% 
(s)  M.    P.     Cap...     7  7 

(s)   Orph.     Cir.      .  .    21  21 

*(s)     do   pfd 

(s)  Para.    F-L    ...120M   119 

*(s)     do    pfd 

(b)     do  6s  47    ....   99^     99J4 

*(b)   Par.By.5V2s51 

(s)   Pathe    3 

(s)       do   "A"    14J4 

(b)  do    7s    37     .  .    63 

(o)   Roxy  "A" 24 

(o)       do  units   ....   25  Vi 
(o)       do    com.     ...      6 
(o)  Skouras  Bros.  .   38 

Stanley    Co.    . .    50 
(o)   Technicolor      . .      !'/■ 

(c)  Trans-Lux     ...      4 
(o)   United    Art.    . .    13 

(o)       do    pfd 80 

*(o)   Univ.  Ch.com.     2 
•(o)     do     pfd.     ...   80 

*(c)   Univ.   Pict 

(s)       do    pfd 100 

(c)   Warner  Bros.   .    19 
(s)       do     "A"     ...    27% 
(c-b)  do   6'As   28    .108>4 


99^ 

99/2 

62/8 
107"4 
100 

25% 
7 

21 
100 
120^ 
12m 

9954 
102 
3 

14 

62% 


49^ 

"4   ' 


3 
14 

62J4 
25 

27/2 

7 
40 
4954 

3 

4 
15 
85 


85         

....     18M 

100  100 
18  19 
26H     26.% 

108  10854 


1,000 

I'.ioo 

1,200 
1,100 


2,100 
1.300 

'366 

5,000 

10,600 

6,000 

1,000 

100 

100 

300 

18,466 

5o',666 
"766 

2,300 
1,800 


500 


70 
2,300 
3,600 
8,000 


*  Last    Prices   Quoted. 

(b)    Bond   Uarket. 

«c)   Curb    Market. 

(o)   Over   the   &>untcr  Transactions    (Bid   and 

Asked), 
(s)    Stock    Exchange. 

JIOTE:  Balalian  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley   in   Philadelphia. 


Ckver  constructive  editing  may 

transform  that  near  winner  into 

a  WOW 

WILLARD  A.  DuBRUL 

Film  Editor  Scenarist 

Phone:  Navarre  4800 


New  Contract  Hit 
By  Indiana  Exhibitor 

{Continued   from   Page    1) 

new  contract  is  here  and  it  is  no  better  than 
the  old,  while  the  pressure  possible  because 
of  the  unfair  advantages  of  the  new  and  the 
old  is  being  put  on  stronger  than  ever.  It 
was  agreed  that  no  one  affiliated  with  pro- 
ducers would  serve  on  the  unaffiliated  side. 
It  was  agreed  that  the  unit  rule  would  be 
fiillovved  absolutely  by  the  Unaffiliated  niem- 
Iwrs  of  the  contract  committee,  so  that  the 
seventh  arbitrator  would  be  necessary.  Our 
members  pledged  us  at  Chicago  to  follow 
the  unit  rule  and  that  disputed  points  would 
go  before  the  seventh  arbitrator.  The  meet- 
ing was  behind  closed  doors  when  we  thought 
it  should  be  open.  We  are  informed  that 
the  vote  was  more  often  five  to  one  than 
any  other.  One  person  who  had  no  vote 
was  very  drastic  and  a  better  contract  would 
have  lieen  made  without  this  person  inter- 
ferinjf.  It  was  agreed  at  the  commission 
conference  in  New  York  that  the  independents 
would  have  a  right  to  approve  or  reject  the 
contract  before  it  is  in  force.  The  new 
contract  has  compulsory  arbitration  that  no 
other  industry  has.  This  contract  was  made 
under  government  suggestion  and  concerns 
the  investments  and  property  rights  of  many 
citizens. 

"The  independent  exhibitors,  who 
allege  they  are  working  for  the  rights 
of  the  unaffiliated  independent  exhib- 
itors and  who  vote  one  day  against, 
and  the  next  day  for,  compulsory  ar- 
bitration and  against  block  booking 
and  who  do  everything  they  can  to 
keep  the  present  system  in  vogue,  are 
particularly  guilty  of  'spoofing'. 

"These  and  the  entire  industry 
need  their  whitewash  removed.  The 
whole  set-up  is  such  that  a  strict 
and  rigorous  senatorial  investigation 
is  being  asked  for  so  that  the  com- 
pulsory arbitration  and  the  violent 
advocates  of  the  present  set-up  ma^ 
more  fully  explain  themselves  and 
we  hope  that  no  one  will  have  to  say 
"Good   Morning,  Judge"! 


Eight  Pictures  to  be  Made 
By  Dailey  for  1928-1928 

U.  M.  Dailey  and  Leo  Silverstein, 
attorney,  of  U.  M.  Dailey  Prod.,  Holly- 
wood, are  in  New  York  conferring 
with  William  M.  Pizor  on  the  1928- 
29  program,  which  will  embrace  eight 
pictures,  first  of  which  has  been 
completed.  The  second  goes  into 
production  within  the  next  four 
weeks. 


Little  Theaters  in 

15  More  Cities 

{Coniinued    from    Page    1) 

niingham,  Norfolk  and  Los  Angeles 
have  approached  Michael  Mindlin, 
president  of  the  organization  to  oper- 
ate this  intimate  type  of  theater  in 
those  cities. 

Mindlin  is  putting  on  shows  for 
the  Little  Theater  Guild  of  New  Ha- 
ven, which  operates  under  auspices 
of  the  Yale  faculty.  The  perform- 
ances will  be  given  every  two  weeks, 
the  first  to  run  the  four  days  begin- 
ning tomorrow.  Joe  Fleisler  is 
handling  booking  for  the  chain.  Lou 
Lusty  is  now  in  charge  of  theater 
operations  and  Sam  Datlowe,  in 
charge  of  publicity. 


Country  Store  Legal 
Colorado  Judge  Rules 

(Continjied    from    Page    1) 

vestigator  purchased  an  admission 
ticket  but  was  presented  with  an- 
other ticket  bearing  a  number,  in 
another  part  of  the  theater  front,  en- 
titling the  bearer  to  a  chance  on 
the  prizes  to  be  distributed  inside. 
The  evidence  showed  that  the  prize 
tickets  were  given  to  the  general  pub- 
lic without  charge,  only  the  admis- 
sion tickets  being  paid  for,  and  that 
prize  tickets  were  given  to  all  re- 
questing them  regardless  of  whether 
or  not  a  ticket  was  purchased.  It 
was  ruled  that  this  was  not  operating 
a  lottery  within  the  meaning  of  the 
law. 

It  is  reported  that  District  At- 
torney Foster  Cline  will  appeal  the 
legal  aspects  involved  in  the  case  for 
a  supreme  court  ruling.  Attorneys 
Frederick  Sass  and  Charles  Morris 
represented  the  exhibitor  defendants 
in  the  case. 


Lustberg   Going  to   Coast 

Completin.g  his  final  purchase  of 
novels  which  will  comprise  the  Em- 
pire 12,  Jack  Lustberg,  president  of 
Empire  Prod.,  leaves  about  the  middle 
of  the  month  for  the  Coast. 


Burr  in  New  York 

C.  C.  Burr  has  arrived  in  New  York 
from    the    Coast. 


■--t 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 

1600  Broadway,    New  York  City 
Phone  Penn.  3580 


Reissuing  "Keeper  of  the  Bees" 

FBO  is  reissuing  "The  Keeper  of 
the  Bees,"  in  which  Clara  Bow  plays 
the    lead. 


Audience  Riots  When  Acts 
Expected  Do  Not  Appear 

( Coiitinifcd  from  Page  1) 
told  by  a  musician  that  the  manager 
could  not  afford  vaudeville  this  week, 
and  even  was  without  funds  to  pay 
the  orchestra.  Patrons  made  a  mass 
movement  toward  the  box  office  to 
get  back  their  money  and  it  was 
empty.  Police  quelled  the  ensuing 
riot. 


HENNEGAN 

Program 

Covers 

special  Designs  for 
all  Holidays. 

Write  for  Samples 

T/ie  HENNEGAN  CO. 

Cincinnati,  Ohio 


Steffes  Wins  11  Si 
Minneapolis  —  W.  A. 
Northwest  exhibitor  unit 
was  victorious  in  11  out  o 
brought  against  him  in  c 
with  lease  of  the  Colonia 
town,  S.  D.,  with  the  rem? 
tion  taken  under  advisemei 
court. 


Bromberg    Gets    First   I 

Distribution  of  First  Divi 
tributors  product  in  the  S 
been  acquired  by  Arthur  (| 
berg  Attractions  in  a  deal  > 
President  Jesse  J.  Goldb' 
left  Atlanta  Sunday  for  tl 
where  he  will  remain  for  or 


■I 


Hellman    Leaves   M-(| 

St.  Louis  —  Jack  Ut\\\ 
severed  his  connections  witll 
as  district  exploitation  r(| 
tive. 


Lois  Wilson  VacationI 

Having  completed  the  \\ 
playlet,  "Miss  InformatiJ 
Warners,  Lois  Wilson  hasl 
Palm  Springs  for  a  briePvaf 


COMPANY  OF  AME| 

35th    CONSECUTIVI 

DIVIDEND 

The  Board  of  Directors  of  So 
Company  of  America  havi| 
ciared    a    quarterly   divid 
seventy-five  cents :  75c}  a 
the  Common  Stock  of  the 
pany,  payable   April   2, 
stockholders    of     record    Ml 
24,  1928. 

JAMES  M.  BREN? 
Asst.  Tre 

Phiadelphm,  Pa..  Feb.  24,  I92S 


1921 


I 


EXHIBITORS 
NEED  THIS  BiOl 


1000  «i, 

Cloth 


1] 


PRODUCED  BY 

HAROLD  LLOYD 

CORPORATION 


^"As  in  1926,  Harold  Lloyd  is  still  the  leader 
of  all  stars  of  all  companies."  This  from 
Variety's"  1927  box-office  check-up  of  stars. 
^  ^^SPEEDY"  presents  the  box-office  king  in  a 
new  and  novel  characterization — a  bewildered 
boy  in  the  Big  City,  jumping  from  one  laugh 
to  another.    ^  Wait  'till  you  see  it! 


i;kii 


m 


BSI 


iliP 


^  With  the  best  box-oflSce  bet  of  the  year  you 
get  the  best  advertising  and  exploitation  ideas 
of  the  year — the  cream  of  hundreds  of  cam- 
paigns submitted  in  the  $1,000  Prize  Contest. 
They're  as  new  and  novel  as  "Speedy"  itself! 
^  Get  behind  the  picture  with  this  material  and 
write  a  new  box-oflice  record  for  1928! 


lion 


THE  S.  R.  O. 
GUARANTEE! 


THE 


sdai  March  13,  1928 


Coast  Wire  Service 


I(lt  Still  with  Columbia 


OHAKE FOUR  FOR 
nRPARAMOUNTS 


lit  is  continuing  as  a  Co- 
r,  and  has  not  left  the  com- 
vas  intimated  when  an- 
it  was  made  he  is  to  star  in 
es  for  Paramount,  with 
two  more.  That  contract 
extension  of  his  present 
Columbia. 

jmpleting    the    pictures   for 

I,  Holt  will  return  to  make 

,,  .fes  for  Columbia,  which  are 

e  irJuded    on    the    1928-29    pro- 

I  w  :h  is   to  get   under  way   in 

t  anonth.     There    still    remain 

'S   to   be    produced   for    the 

ogram. 

;lories  Bought  by  Gotham 

has     purchased     "Flying 
y  Captain  Dingle  and  "The 
ng  JdoI"  by  Gerald  Beaumont. 


Ill    0 

lit 


m 


¥ol  Directing  McLaglen 
ird  is  to  direct  Victor  Mc- 
lext  picture,  a  story  of  the 
an  English  background. 


led   for    Griffith    Film 

Cummings   has  been   cast 

Divine     Lady,"      starring 

jriffith    for    First    National. 

arconi    will    appear    in    the 

i.   Lionel    Barrymore    also    is 

scght  for  a  part. 


I'llins  in  Hawks   Cast 

Rollins  has  been  assigned 
n  Howard  Hawks'  aviation 
^  yet  untitled.  Sue  Carol 
le   lead. 


Mran   Gets    Assignment 

an  has  been  cast  in  "Ladies 
ght   Club." 


to  Make  London  Film 

.A.dolfi  will  direct  "Prowl- 

le    Sea,"    an    adaptation    of 

1  iidon's     story     for     Tiffany- 


1  Lead  for  Mary  Duncan 

>uncan  has  been 'cast  in  the 
\  W.  Murnau's  next  pic- 
id   Turtle." 


I  nge  in  Cummings  Cast 
ollyer    has    been    assigned 
'  irmerly  given  Madge  Bel- 
Her  Part  Time  Marriage." 
immings   is   director. 


ner   Returns   to    Studio 

Warner  has  returned  to 
s  to  supervise  production, 
•o  be   resumed  officially   on 


iti;  Starting  Talmadge  Film 

King  tomorrow  will  start 
man  Disputed,"  starring 
ilmadge. 


Lake  with  Fox 

Fox  has  signed  Arthur 
Lake,  who  has  just  completed 
his  role  in  "Harold  Teen"  for 
First  National. 


Erwin  Gelsey  Named  Aide 
to  Paul  Bern  at  M-G-M 

Erwin    Gelsey    has    joined    M-G-M 
as   assistant   to    Paul    Bern. 


Gotham  Role  for  Noah  Beery 

Noah  Beery  will  play  the  male  lead 
in  "Hell  Ship  Bronson"  with  Mrs. 
Wallace  Reid,  which  Sam  Sax  soon 
will  put  into  production,  as  one  of 
the  30  pictures  on  the  company's 
1928-29  program. 


D'Arcy  in  New  Role 
Roy  D'Arcy  is  realizing  a  lifelong 
ambition — to  play  the  hero  instead  of 
the  villain — in  being  cast  for  the 
leading  role  in  Marion  Davies'  cur- 
rent picture,  "Her  Cardboard  Lover". 
However,  the  role  is  that  of  a  sort  of 
pseudo-comedy  villain  eventually 
routed  by  the  real  hero,  James 
Murray. 


UUman  to  Produce 

George  Ullman  is  planning  to  pro- 
duce pictures. 


Added  to  Joy  Cast 

Jeanette  Lofif  has  been  cast  in 
"Man  Made  Woman,"  starring  Lea- 
trice   Joy   for   De   Mille. 


Wurtzel  and  S«iler  Going  Abroad 

Sol  Wurtzel  and  Lew  Seller  are 
scheduled  to  sail  soon  for  a  vacation 
in   Europe. 


Replacement    in    Cast 

William  Nestell  replaces  Ethan 
Laidlaw  in  the  cast  of  "The*  Eagle's 
Talons,"  which  FBO  is  producing 
starring  Tom   Tyler. 

Completes   "Limousine    Love" 

"Limousine  Love"  is  Charley 
Chase's  new  Roach  comedy.  Edna 
Marion  and  Viola  Richard  are  in  the 
cast.     Fred   Guiol  directed. 


SiUs'  Next  Titled 
'The  Hawk's  Nest"  is  the  new 
title  conferred  upon  the  story  in 
which  Milton  Sills  will  be  starred 
for  First  National.  The  picture  was 
originally  "The  Hawk"  and  later  be- 
came "Night  Bride."  Benjamin 
Christiansen  will  direct. 


Katharine   Crawford   Signed 

Katharine  Crawford,  who  has  the 
feminine  lead  in  "Hit  The  Deck." 
playing  here,  has  been  signed  by  De 
Mille  for  a  part  in  "Man  Made  Wo- 
men," starring  Leatrice  Joy. 


Selman  to  Direct  Hagen 
David   Selman  is  to  direct  Walter 
Hagen,    new    Tiffany-Stahl    star. 


Liebmann  Returning  to  Minneapolis 

Walter  Liebmann  leaves  New  York 
today  to  resume  management  of  the 
Pathe  exchange  at  Minneapolis. 


Duke  and  Smith  Resign 
Hayden    Duke    and    W.    C.    Smith 
have   resigned  from  the   Pathe   home 
office  force. 


Mack  at  New  Haven 

New  Haven — W.  A.  V.  Mack,  for- 
merly of  the  Pathe  home  office,  has 
been  appointed  manager  of  the  New 
Haven    branch. 


Ginsberg  Completing 
Plans  for  New  Sterlings 

{Continued   from  Page    1) 
nouncement   of   the    1928-29   schedule 
expected    about    April    1. 

Five  of  the  eight  pictures  on  the 
current  season  schedule  are  com- 
pleted and  the  sixth  in  production. 
Conferences  now  are  being  held  by 
Ginsberg  with  his  associates,  Irving 
L.  Walenstein  and  Joe  Rock. 


"Last   of   Czars"   Is   Title 

"The  Last  of  the  Czars"  is  title  of 
the  one  reel  subject  being  distributed 
by  Henry  Axelbank,   New  York. 


Goodman  Sailing  Today 

Maurice  Goodman,  vice  president 
and  general  counsel  of  Keith-Albee- 
Orpheum,  sails  with  Mrs.  Goodman 
today  for  an  extended  European  trip. 


English  "Liberal"   Dead 

London — Henry  Mills,  founder  and 
secretary  of  the  National  Sunday 
League,  died  here  at  the  age  of  60. 
He  has  been  waging  a  fight  against 
"blue"  laws  for  40  years. 


Ray    Restrained   from    Acting 

Permanent  injunction  restrains 
Charles  Ray  from  acting  until  he  ful- 
fills a  contract  he  is  said  to  have 
made  with  Edward  Gray  and  Ram- 
say Wallace,  theatrical  producers,  for 
appearance  in   "Yen." 


Twelve  Pictures  Planned 
by  Crescent  Productions 

Twelve  pictures,  consisting  of 
three  groups  of  four  pictures  each 
will  be  produced  this  year  by  Cres- 
cent Prod.,  headed  by  Morris  R. 
Schlank.  Four  will  be  James  Oliver 
Curwood  stories,  four  society  melo- 
dramas and  four  war  comedy  dramas. 
The  first  picture  has  been  completed 
and  stars  Pat  O'Malley  and  Carme- 
lita  Geraghty. 


Fejos  En  Route 

Paul  Fejos,  scientist  and  author, 
who  recently  was  signed  as  a  direc- 
tor by  Carl  Laemmle,  left  Hollywood 
yesterday  for  a  vacation  in  New  York. 
He  has  just  completed  his  first  Uni- 
versal picture^  "Lonesome". 


Sunday  Campaign  at  Bloomington 

Bloomington,  111. — Sunday  shows 
will  be  voted  upon  here  April  3. 
Campaign  on  the  issue  is  under 
way.  The  Kirkwood  opened  here  re- 
cently. 


Six  Ne'w  Sensations 

from  UFA! 


THE  money  you  made 
with  the  first  Ufa  films 
'^Variety'*,  and  "Faust''  and 
''Metropolis''! 

Here  are  the  follow-ups  on  the 
list — and  bigger  money  makers 
than  ever  before : 


A  Modern  Du  Barry 
with  Maria  Corda 


Assisted    by    Irme     Raday    and 
Alfred   Abel,   Directed  by  Alex- 
ander Korda 

Tartuffe,  the  Hypocrite 
with  Emil  Jannings 

Assisted  by  Werner   Kraus  and 

LU  Dagover,  Directed  by  F.  W. 

Murnau 

Jealousy 
with  Lya  De  Putti 

Assisted  by  Werner   Kraus  and 

George    Alexander,    Directed   by 

Karl  Grune 


Dance  Fever 
with  Maria  Corda 

Assisted  by  Victor  Varconi  and 
Willy  Fritsch,  Directed  by  Alex- 
ander Korda 

Streets  of  Algiers 
with  Camilla  Horn 

Assisted  by  Maria  Jacobini  and 

Jean  Bradin,  Directed  by  Dr.  W. 

Hoflman-Harnisch 

Two  Brothers 
with  Conrad  Veidt 
Assisted  by  Lil  Dagover,  Direct- 
ed by   Karl   Grune 


Book  Now  From  BRILL  ^^strihuting 

Corporation 


729  Seventh  Ave.,  N.  Y.       2 
Suite  705  (9 

New  England  Division:  54  Piedmont    St.,    Boston,    Mass. 


Tel.BRY    7534 


-_-~,_^a»--^' 


% 


^ 


RAMONA 

'^e  pictui^  millions  have 
been  waiting  for  —  -.^-^ 

Smashes  house  record 
at  wotm^remiere 


Sg  Im^  "»aBEKm=  »™^»*,„j„.iE,  stop 

(Signed)         „„  .  vjKUN,  President 

HAROLD  B.FKAN^T,j.ES  INC. 

^'^'^  S  FRANCISCO,  calif. 


a 


4 


•^ 


Promises  to  be  one 
of  the  great  HITS  of 

pictures  in  recent 
years  /^        , 


Inspiration  Pictures,  Inc. 
and  Edwin  Carewe  present 

Dolores  Del  Rm 

RAMONi 

iJlelen  Huntjdckson's  American  Love  Classh 


SUPPOR.TEO     BY 


Wirnei-  Baxter  ^^^ra  Lewi. 
Roland  Di-ew-Michael  Vfsar 

...  EDWIN  CAREWl 

PRODUCTION 

Screen  Play  hy   FINIS   FOX 


icture 


f 


lEWSPAPER 
ILMDOM 


ALL  THE  NEWS 
ALLTHE/TIME 


XI 


II   No.  62 


Wednesday,  March  14,  1928 


Price   5   Cents 


ra 


eC 

tai 


1 

itrjl 
:  U 


se 
tor 


Ifie  Code 

^  EST  is  fast  centering 
...shington.   The  code  of 
hie  developed  out  of  last 
Trie  Practice  Conference, 
le  ride  public  very  shortly. 
,  speculation  is  niount- 
the    contents.      This, 
is  interesting: 
de  is  designed  to  bring 
inter-industry  coopera- 
Itnakes  practices  illegal 
h  te  trade   has   itself   de- 
inei  are  illegal  and  is  ob- 
Dryupon    the   entire   busi- 
us,   in   one   act,   it   re- 
cuses  from    the   entire 
since     all     companies 
ler  its  provisions.     An 
liziion  may  not  subscribe 
le  ode,   but   the    code    is 
■th  ess     binding.       Those 
fai|to  observe  the  dictums 
down    are    considered 
and   are   usually   pro- 
'd  jgainst    by    the    Trade 
"ion.      To    date,    indus- 
.ph  have  passed  through 
plctice  conferences  have 
MJd  to  the  code  of  ethics 
iWl    therefrom.      This    is 
le  for  the  film  business 
tiber. 

♦  ?  About  Maberry 

ars  in   distribution   and   all 
lie    with    but    two    compa- 
'the    picture    business,    too. 
Maberry  joins    Columbia 
sales   manager.      And    so 
s  are   in   order   both   ways, 
bia,   for   taking   on    a   man 
ed  sales  ability.     To  Ma- 
associating  with   a   rising 
n  that   is   doing   things   in 
',  good  old  American  way. 
G.S.M.    is    strong    for    the 
inger  plan:  .Sleep  in  Pull- 
in  an  office  in  a  new  city 
'iiing.      Fresh    on    the   job. 
characteristically    left     for 
e  West  yesterday.     Yessir, 
tan  of  film  right  under  his 

yUncle  Tom" 

le,  and  sentiment  that  runs 
Ifiave  to  be  overcome  in  the 
lore  "Uncle  Tom"  can  be 
h.  test  case  looms  in  Ken- 
11  very  intriguing.  Nobody 
|w  it  will  work  out,  but 
II  be  interested.  Particu- 
lirersal.  There's  a  lot  of 
1  stake. 

KANN 


"U"PREPARING  TO  SHOW 
"UNCLE  TOM"IN  SOUTH 


Universal  is  priming  itself  for  a 
tussle  in  the  South  over  "Uncle 
Tom's  Cabin".  What  will  probably 
be  the  first  showing  there  will  be  at 
the  Auditorium,  Memphis,  Easter 
Week.  The  most  difficult  spot  in 
the  entire  Southern  tier  is  expected 
to  be  Atlanta.  The  picture  as  shown 
at  the  Central  in  New  York  contains 
long  sequences  dealing  with  the 
march  of  Sherman's  army  through 
Georgia  to  the  sea.  These  sequences. 
Universal  believes,  will  prove  objec- 
tionable to  Georgians  and,  perhaps, 
to  other  sections  of  the  South.  For 
exhibition  in  that  part  of  the  country, 
the  bulk  of  this  material  has  been 
edited   out. 

In  Kentucky,  there  is  a  law  which 
prohibits  "Uncle  Tom"  on  the  stage. 
It  is  possible  that  proposed  showings 
in  Lexington  and  Louisville  may  lead 
to  a   test  case. 


U.A.  LIMITING  LIFE  OF 
REUASES  TO  TWO  YEARS 


Two  years  after  national  release 
date  United  Artists'  pictures  will  be 
withdrawn  from  sales  circulation,  ac- 
cording to  Al  Lichtman.  By  this  plan, 
which  is  part  of  United  Artists'  vol- 
ume distribution  instituted  a  year 
ago,  every  run  will  play  each  picture 
within  the  two  years.  The  arrange- 
ment is  retroactively  efifective  on  pic- 
tures released  after  Sept.    1,   1927. 

"The  two-year  releasing  period  means  big- 
ger grosses  for  showmen  through  qnick  play- 
ing off."  Lichtman  said.  He  cited  good  roads, 
automobiles,  radio,  newspaper  syndicates,  air- 
])lanes,  national  magazines  and  other  factors 
making  towns  and  cities  of  the  United  States 
sinudtaneous  in  thought,  and  gave  it  as  his 
opinion  that  showmen  only  coidd  do  justice 
to  their  product  by  giving  it  to  the  pidjlic 
when  the  public  most  wanted  it  and  was 
willing    to    pay    most    money    to    get    it." 


Number  of  Promotions 
Made  in  Loew  Chain 

With  creation  of  the  post  of  super- 
visors, W.  A.  Finney,  formerly  man- 
ager of  Loew's  State,  Memphis,  has 
been  appointed  supervisor  of  Loew 
houses  in  the  Middle  West  and 
.Southwest.  William  A.  Downs, 
formerly  of  Loew's  State,  Newark, 
is  New  England  and  Canada  super- 
visor; Lionel  H.  Keene  now  is  south- 
ern division  supervison,  and  Carl 
Levi  and  Eugene  Meyers  have  been 
made  supervisors  in  the  Greater  New 
York  area.  Joseph  R.  Vogel,  former' 
(Continued   on   Page   2) 


PEARSON  IN  LEADING  PAPT 
IN  REORGANIZING  PATHE 


MABERRY  MADE  SALES 
HEAD  OF  COLUMBIA 


Cecil  P2.  Maberry  for  four  years 
connected  with  P.D.C.  and  Pathe  as 
Middle  West  Division  manager,  is 
new  general  sales  manager  of  Co- 
lumbia Pictures.  He  already  has  as- 
sumed his  new  duties  and  leaves  to- 
day for  a  sales  trip  in  the  Middle 
West.  Prior  to  his  affiliation  with 
P.D.C,  Maberry  was  for  five  years 
with  the  former  Goldwyn  company 
as  vice   president. 

Enthusiasm  over  Columbia's  out- 
(Continued    on    Page    2) 


COURT  OVERRIDES  CENSORS 


u 


OF 


>> 


Memphis,  Tenn. — There  is  nothing 
in  "The  King  of  Kings"  likely  to 
stir  up  religious  or  racial  hatred  or 
prove  inimical  to  public  welfare,  the 
Circuit  Court  here  held  in  restraining 
police  interference  with  the  picture, 
in  what  is  considered  a  death  knell  to 
the  power  of  city  censors. 

The  court's  impromptu  opinion,  de- 
scribed here  as  brilliant,  set  a  pre- 
cedent in  the  state,  for  it  holds  that 
an}^  court  may  review  the  actions  of 
any  censor  board  and  pass  upon  its 
fitness  or  unfitness  for  public  ex- 
hibition.    The  case  will  be  appealed. 


FBO  SHOWMANSHIP  AIDS 
ON  ANY  AND  ALL  FILMS 


Under  supervision  of  J.  I.  Schnitz- 
ter,  a  Department  of  Showmanship 
has   been  formed  by   FBO. 

Exhibitors  are  being  notified  to 
call  on  FBO  for  complete  service 
from  preparation  of  publicity  to  cuts 

(Continued    on    Page    2) 


Louis  Auerbach,  Exporter, 
Dies  Following  Stroke 

Louis   Auerbach,  vice   president   of 

Export   and    Import    Film    Co.,    Inc., 

and  a  familiar  figure  in  the  New  York 

export  trade  for  many  years,  died  in 

(Continned    on    Page    2) 


Summons  to  Coast  Refutes 

Report  of  Resignation; 

Confabs  Starting 

Elmer  R.  Pearson  will  take  a  lead- 
ing part  in  reorganization  of  Pathe, 
now  under  way  under  direction  of 
Joseph  P.  Kennedy,  it  is  indicated  by 
a  wire  from  Kennedy  summoning 
Pearson  to  the  Coast.  Pearson  left 
New  York  Monday. 

This  action  is  regarded  as  refuting 
the  report,  published  before  Pearson 
returned  from  the  Coast,  to  the  effect 
he  was  withdrawing  from  Pathe. 


DEMILLE  WORKERS  GETTING 
NOTICE;  KENNEDY  THERE 

Los  Angeles — Department  heads  at 
the  De  Mille  studios  have  been  or- 
dered to  discharge  employees  fol- 
lowing completion  of  work  on  cur- 
rent pictures. 

Conferences  between  De  Mille  and 
Joseph  P.  Kennedy,  Pathe  advisor, 
were  slated  to  get  under  way  yes- 
terday following  the  latter's  arrival 
at    the    studios. 


BAN  ON  STARS  IN  NAT! 
RADIO  HOOK-UP  SOUGHT 


Participation  of  picture  stars  in 
national  hook-ups  of  radio  broadcast 
is  protested  by  R.  F.  Woodhull,  presi- 
dent of  the  M.P.T.O.A.,  in  a  letter 
to  producers.  Woodhull  says  a  re- 
cent broadcast  resulted  in  'an  at- 
tendance slump,  according  to  reports 
of  exhibitors. 

Stars  should  realize  that  it  is  wrong 
to  do  anything  which  provides  com- 
petition to  the  medium  through  which 
they  make  a  living,  says  Woodhull, 
he  has  l:>een  assured  by  many  of  the 
producers  that  they  will  not  en- 
courage any  movement  that  has  for 
its  object  the  appearance  of  stars  be- 
fore  the   microphone,   he   states. 

Declining  Number  of  Films 
Shown  in  Censor  Report 

Albany,     N.     Y. — Steady    declining 

number  of  films  released  is  shown  in 

report  of  James  Wingate,  director  of 

the  New  York  State  M.  P.  Division, 

{Continued    on   Pag*    2) 


di^  *"^ ALL  m  TIME, 


ViLXLIII  No.62  Wednesday,  March  14, 1928  Price  5  Gents 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk  Inc.  J.  \V.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice  President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Kalph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3  00  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY.  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredraan,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    22j. 


Declining  Number  of  Films 
Shown  in  Censor  Report 

(Continued   from   Page    1) 

with  but  1,798  films  released  in  1927, 
when  949  eliminations  were  made.  In 
1921,  7,524  films  were  released,  and 
745  eliminations  made;  in  1922,  3,703 
films  and  3,945  eliminations;  1923,  3,- 
144  films  and  2,881  eliminations;  1924, 
3,855  films,  3,780  eliminations;  1925, 
3,902  films,  4,236  eliminations;  1926, 
3,184  films,   1277  eliminations. 


Maberry  Made  Sales 
Head  of  Columbia 

{Continued    from   Page    1) 

look  for  the  current  year  was  ex- 
pressed yesterday  by  the  new  sales 
manager.  The  company,  he  asserts, 
was  the  only  one  which  last  year  de- 
livered 100  per  cent  on  its  product 
as  scheduled,  and  already  has  com- 
pleted plans  for  the  1928-29  output. 
"With  but  six  pictures  remaining 
on  the  current  schedule,  the  company 
lias  mapped  plans,  which  will  assure 
even  greater  strides  than  made  dur- 
ing the  current  season,  when  the 
company  advanced  to  a  front  line 
position,"   he   said. 


Pope  Ahead  of  "Simba" 
Frank  Pope,  who  has  resigned  from 
the  Pathe  publicity  department,  has 
left  for  Boston  to  prepare  for  open- 
ing there  of  "Simba,"  which  is  be- 
ing roadshowed  under  direction  of 
Frank  R.  Wilson,  head  of  M.  P.  Capi- 
tal Corp. 


A  Correction 
Abe  Carlos  is  going  to  Europe  Mar. 

16,  and  P.  J.  Richrath  will  make  a 
tour  of  the  country,  in  connection 
with  the  12  features  to  be  produced 
by  Carlos  for  release  through  Quality 
Distributing  Corp.  It  previously  had 
been  erroneously  announced  Carlos 
would  tour  the  United  States,  start- 
ing March   16. 


Louis  Auerbach,  Exporter, 
Dies  Following  Stroke 

(Continued   from   Page    1) 

Atlantic  City  Monday.  The  body 
was  brought  to  New  York  by  Ben 
Blumenthal  and  funeral  arrange- 
ments made  for  tomorrow  morning 
at  10  o'clock  from  Campbell's  Fun- 
eral Parlors,  at  Broadway  and  66th 
St.  Auerbach,  whose  heart  was 
weak,  went  to  Atlantic  City  about 
two  weeks  ago  to  rest  and  while  there 
was  afflicted  with  a  paralytic  stroke. 
A  widow  and  a  son,  Warren,  sur- 
vive. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialiats  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Bryant    3046 


FBO  Showmanship 

Aids  All  Films 

(Continued    from    Page    1) 

and  mats.  This  service  is  not  con- 
fined exclusively  to  FBO  pictures.  If 
the  exhibitor  has  other  product  he 
will  be  enabled  to  send  his  data  to 
the  Dept.  of  Showmanship  where  ads, 
copy  and  an  exploitation  campaign 
applicable  to  his  local  needs  will  be 
prepared.  Exhibitors  are  advised  to 
notify  what  mediums  they  are  using 
for  display  advertising,  what  the  rates 
are,  what  specialties  they  desire  to 
announce  and  how  they  desire  the 
space  divided.  They  are  advised  to 
budget  their  campaign  so  that  FBO 
may  plan  the  whole  campaign  from 
twenty-four  sheets  and  heralds  to 
the  single  column  slug  and  thumb 
nail  used  in  the  throwaway  and  pro- 
gram. 

WAFILMS,   Inc 

Walter  A.    Futter,   Pres.  j 

for  I 

Library  Stock  Scenes  I 

New    York    .  Hollywood      | 


130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant   8181      1123   No.   Bronson  Ave 


I 


Financial 


(s)   Am.    Seat.    . .  . 

*  do     vtc. 
(c-l))   do    6s    36    .  . 

♦  Bal.    &    Katz 
(c)    Con.  Fm.  Ind.  . 

(c)        do    pfd 

(s)    East.    Kodak    .  . 

*(s)        do  pfd 

*(c)  Film  Insp.  .  .  . 
*(s)  First  Nat.  pfd. 
*(s)    Fox    Fm.    "A" 

(c)  Fox  Thea.  "A" 
*(c)  Intern.  Proj.  . 
(c)  Keith-A-O  pfd. 
(b)  Keiths  6s  46  .  . 
(s)  Loew's,  Inc.  . . 
(b)  do  6s  41ww. 
(b)  do  6s41x-war. 
♦(s)  M-G-M  pfd.  .. 
(s)  M.  P.  Cap  .  . 
(s)    Orph.    Cir. 


High 

40 


Low 

40 


Close      Sales 


.102%    102  Ji 


IBM 

2i'A 

168^ 


18Ji 
23  J4 
168 


797A      79 


(s)  do 
(s)  Para. 
*(s)      do 


(b) 
(b) 
(s) 
(s) 
(b) 
(o) 
(o) 
(o) 
(o) 

(o) 

(c) 

(o) 

(o) 

*(o) 

*(o) 

*(c) 

(s) 

(c) 

(s) 

(c-b) 


do 


pfd. 

F-L      .. 

pfd.     . . . 

6s    47     . . 

Par.  By.5</^s51, 

Pathe    

do     "A"      .  .  . 
do    7s    37    ... 
Roxy    "A"     .  . . 
do  units    . . . . 
do    com. 
Skouras  Bros.   . 
Stanley    Co.     .  . 
Technicolor 
Trans-Lux      .  .  . 
United    Art.    . . 
do     pfd. 
Univ.    Ch.com. 
do     pfd. 
Univ.   Pict.    .  . 
do     pfd.      .  .  . 
Warner  Bros.    . 


99 

99SA 

62^ 

107"^ 

101 

'6% 
20 


9854 
99% 

106% 
101 

'en 

20 


120.>i    119 


"A" 

6'/.s 


28. 


99  SA 
102 

2% 
13J4 
62 
24 
26 

5 
38 
50 

2 

4 
13 
80 

2 
80 

i66" 

18% 

27% 

IO8/2 


99.% 
102 
2H 

i3'A 

62 
26 

28 

7 
40 
49'A 

4 

3M 
15 
85 

85" 

166" 
1854 
26% 

108% 


40 

73^ 
102^ 

65 

18J4 

23^ 

168 

127 

4 

106 

7954 

19% 
8 

98J4 

99% 

62 
106% 
101 

25% 
6% 

20 
100 
119 
12m 

99% 
102 
2% 

13/2 

62 


49% 


100 

2',666 

'366 

900 
300 


1,400 


600 

1,000 

5,000 

12,000 

4,000 

'166 
500 


11 


23 
100 

18J4 

27 
108% 


300 

666 
000 

500 
300 
000 


00 


10 

500 

3,600 

25,000 


*  Last    Prices    Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)   Over  the  Counter  Transactions   (Bid  and 

Asked), 
(s)   Stock    Exchange. 

NOTli:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley    in   Philadelphia. 


"THE  LOVE  MYSTERY" 

adapted    from    "The    Interpreter"    by 
Gertrude    Capen    Whitney. 

All  rights  protected 

ElV  PIRE  PRODUCTIONS,  Inc. 

723  Seventh  Avenue 
New  York  City 


H2^ 


Season 
1928-1929 


TIFFANY -STAHL  PRODUCTIONS,  INC. 

Announce 

That  they  have  in  the  course  of  production 
a  motion  picture  entitled: 

"COAL" 

ALL  RIQHT  PROTECTED 


'  If  You  Are  in  thei 


Number  of  Promotiigi 
Made  in  Loew  ^ 

(Continued    from   Page  1  i 

manager  of  Loew's  State, 
assistant  to  E.  A.  Schiller,  v 
ident  of  Loew's. 

The  publicity  department  I 
augmented  by  field  men,  ; 
including  Junior  McGeehar 
more;  Samuel  Rubin,  Was 
Wallace  Allen,  Pittsburgh; 
McGrath,  Syracuse;  Maurio 
St.  Louis;  Hal  Over,  Kans 
Charles  Winston,  Indianape 
liston  Vinston,  Columbus  a 
eph   De    Pisa,   Boston. 


Market   for   Any   Kind|| 

MOTION  PICTli 
APPARATUJ 

CONSULT    US   AND  SAU 
MONEY  ' 

SEND   FOR   OUR   PRICE    !f 

UIIU9CICHBI 

▼▼no  West  aa^st.Ncw^iiti 

II  Phone   Penna.   0330 

Motion    Picture    Departnits 
U.    S.   and   Canada  Agents  for   4) 


A  BOOK 
OF  GREAT  VA 


1000 

Cloth 


'WE  NEVER  DISAPPOI 


INCORPORATED 


220  WEST  42^1-°  SIR 

NEW  YORK    t 


PHONE-CHICKERINC   c 


ALLAN  A.LOWNES.  CEN.Ml! 


DSTRIBUTING  CORPORATION 

Announces 


"Black  Butterflies" 

"The  Lookout  Girl' 

"Jazzland' 

"The  Hand  That  Rocks 
the  Cradle" 

"Wishes  Come  True" 
*The  Romance  of  a  Rogue* 

"Women  at  Forty" 

"The  Second  Honeymoon" 
'Children  of  Despair" 

"The  Love  Hunter" 

"The  Piper's  Fee" 
"Burned  Evidence" 


From  the  novel 
by    Georgia    Fraser 

From  the  novel 

by    Ruby   M.    Ayres 

From    an   original    story 
by   Noel  Thomas 

From  the  novel 
by   Ruby  M.  Ayres 

From    an   original    story 
by    Myles    Connelly 

From  the  novel  "Singing 

Waters"   by 

Elizabeth    Stancy    Payne 

From    the    novel    by 
Samuel    Hopkins   Adams 

From   the  novel 

by  Mrs.  Wilson  Woodrow 


Twelve  gripping  and  dramatic  stories  that  will 
please  any  picture  audience. 

Our  first  production,  "Black  Butterflies"  is  now 

ready  for  screening.  The  cast  includes : 

JOBYNA  RALSTON 
MAE  BUSCH 
LILA  LEE 
ROBERT  FRAZER 
ROBERT  OBER 

This  is  further  indication  that  we  intend  to  give 
you  the  finest  pictures  in  the  independent  field. 

All  Rights  Fully  Protected. 

QUALITY 

DISTRIBUTING  CORPORATION 
1540  Broadway,  New  York 
GEO. 


"A  Standard  of  Quality** 


H.  DAVIS 

A.  CARLOS 

Pres. 

P.  J.  RICHRATH 
Secty.-Treas. 

V.-Pres. 

iMM^ta^MAAMMia 


w 


1 


DAILV 


Wednesday,  March  jl 


Yugoslav  Theaters  Dark 
in  Protest  Against  Tax 

Belgrade  —  Yugoslavia's  900  thea- 
ters have  gone  dark  in  protest  against 
heavy  state  and  municipal  taxes. 
Legitimate  houses  are  reaping  a  har- 
vest, marking  the  first  time  they 
have  been  able  to  meet  film  compe- 
tition. Ninety  per  cent  of  film  shows 
are  American. 

Fox    Party   in    N.    Y. 

Sol  M.  Wurtzel,  general  superin- 
tendent of  the  Fox  studios,  Lew 
Seiler,  the  director,  and  Mrs.  Wurt- 
zel arrived  in  New  York  yesterday 
en  route  to  Europe  for  a  vacation. 

June  Collyer  also  arrived  for  a  visit. 

"Tenderloin"  Opening  Tonight 

Declared  to  mark  a  radical  depar- 
ture in  the  use  of  dialogue  in  a  pic- 
ture, "Tenderloin,"  Vitaphoned  pro- 
duction starring  Dolores  Costello, 
opens  tonight  at  the  Warner  theater, 
New  York. 


Vilma  and  La  Rocque  Returning 

Vilma  Banky  and  her  husband,  Rod 
La  Rocque,  will  sail  from  Cher- 
bourgh,  France,  on  the  Majestic, 
March  2\  arriving  in  New  York 
March  27. 


"Speedy"  at  Rivoli  on  6th; 
Benefit  Premiere  First 

The  new  Lloyd  picture,  "Speedy," 
opens  at  the  Rivoli  on  April  6.  Re- 
ceipts for  the  opening  performance 
will  be  turned  over  to  the  Theatrical 
Press  Representative  of  America. 
Lloyd  and  his  staff  will  attend  from 
Hollywood. 

Lehr  to  Coast  Tomorrow 

Abraham  Lehr,  vice  president  of 
Sanmel  Goldwyn,  Inc.,  leaves  New 
"York  tomorrow  for  the  Coast  where 
he  will  superintend  the  transporting 
of  the  Goldwyn  units  from  the  De 
Mille  lot  in  Culver  City  to  the  United 
Artists  studio  in  Hollywood.  Lehr 
will  prepare  for  "The  Innocent,"  in 
which  Victor  Fleming  is  to  direct 
Vilma  Banky;  Ronald  Colman  in  an 
original  by  Dana  Burnet,  and  a  new 
Brenon   production. 


Saunders  Rejoins  Para, 
in  Mid-West  Division 

Claud  Saunders  has  returned  to 
Paramount  as  exploitation  chief  in 
the  Middle  West,  with  headquarters 
at  Chicago.  Saunders  was  organizer 
and  head  of  Parainount's  exploitation 
department,  from  which  he  resigned 
two  years  ago. 


Tilden  Here 

Fritz  Tilden,  publicity  represen- 
tative for  Clarence  Brown,  director 
of  "The  Trail  of  '98,"  is  in  New  York 
from  Hollywood  to  attend  premiere 
of  the  picture  March  20  at  the  Astor. 


Columbia  Signs  Capra; 
To  Make  Own  Pictures 

Hollywood — Columbia  has  placed 
Frank  Capra  under  a  long  term  con- 
tract to  make  a  series  of  Frank  Capra 
Prods.  He  has  been  loaned  to  M-G-M 
to  direct  a  Dane-Arthur  comedy. 


Coast  Wire  Service 


Equity  Advisory  Board 


TO  BE  MADE  PUBLIC  TODAY 


With  counting  of  ballots  scheduled 
completed  by  tellers,  announcement 
is  expected  to  be  made  today  of  the 
45  members  of  the  new  advisory 
board  of  the  film  branch  of  Actors' 
Equity.  One  hundred  and  fifty  m*em- 
bers  cast  ballots  for  board  members 
at  a  meeting  at  which  Lawrence 
Grant  was  temporary  chairman.  Six- 
ty-nine members  were  nominated,  22 
of  which  were  members  of  the  old 
committee,  which  was  dissolved.  The 
meeting  was  confined  to  the  ballot- 
ing. 


"The  Chorus  Kid"  Started 

Production  on  "The  Chorus  Kid," 
which  Howard  Bretherton  is  direct- 
ing for  Gotham,  has  been  started. 
Harold  Shumate  is  supervising.  Cast 
includes:  Bryant  Washburn,  Tom 
O'Brien,  Hedda  Hopper,  Thelma 
Hill,  Virginia  Brown  Faire  and  John 
Batton. 


Glazer    Signs    New    Contract 

Benjamin  Glazer  has  signed  a  new 
contract  with  Paramount.  His  first 
wprk  under  his  new  contract  will  be 
an  adaptation  of  Jim  Tully's  story, 
"Beggars  of  Life,"  which  will  be  film- 
ed under  the  direction  of  William 
Wellman,  production  to  start  in 
April. 


Laura  La  Plante's  Next 

Preparations  are  going  forward  at 
LTniversal  for  Laura  La  Plante's  next 
vehicle.  "The  Husband  Hunt,"  from 
the  story,  "The  Man  Disturber,"  by 
Fred  and  Fanny  Hatton.  Wesley 
Ruggles  will  direct. 


McGuire  Comedy  Completed 
Earl  Montgomery  has  completed 
"Mickey's  Wild  West,"  the  ninth  of 
the  Darmour-FBO  series  based  on 
the  cartoons  depicting  the  career  of 
Mickey   "Himself"   McGuire. 


Assigned  Camera  Work 

Roy  Clark  has  been  assigned  to 
do  the  camera  work  on  "The  Man 
About  Town,"  Lew  Cody's  next  star- 
ring picture  for  M-G-M  which  Mai 
St.  Clair  is  to  direct. 


K^A^Y  KAT 


^ 


PARAMOUNT-MINTZ 
CARTOONS  ARE 
t  PARAMOUNT 


TH6 


xiJORtO 


-V, 


'^ 

4 

fc»  *  *  »  ^ 

Animated  By 

•jflHHHHk* 

Ben  Harrison 

^M 

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and 
anny  Gould 

— They  are  the  best  cartoons 
on  the  market. 

— They  are  produced  by  an 
organization  educated  in 
their  manufacture  by 
fifteen    years    experience. 

— They  have  had  representa- 
tion in  more  fine  theatres 
than  any  other  short 
feature. 

— They   are    distributed    by 
PARAMOUNT 

PRESENTED  BY 

CHARLES  B.  MINTZ 


U^aramount  MINTZ  Cartoons 


James  A.FitzPatrl 

PIONEET 
PRODUCE! 

I 
OF  I 

MUSI^ 
FILM 

ANNOUNCES    THE  " 
COMPLETION      OF 


HIS 


SCHUBI 

CENTENNI 
SERIES] 


SIX  ONE  REEL 
CHAPTERS    FROM^ 

THE  LIFE  OF 
FRANZ  SCHUBERT 


11 


WITH  ELABORAll 


SCHUBERT 
MUSIC  SCORE 

Compiled  by 

Nathaniel  Finston 


|( 


FOR 


RECORDIN 


If 


AND 


RIGHTS 

WIRE  OR  TELEPHO} 

JamesA.FitzPatrii 

729  Seventh  Avenue,  I 

NEW  YORK  CITY 
Telephone  BRYant  8139 


lEWSPAPER 


ALL  THE  NEWS 
ALL  THE  TIME 


[I    No.  64 


Friday,  March  16,  1928 


Price   5   Cents 


OICOONEY  BROS.  AND 
[SIRCUITS  REPORTED 


igoSak  of  the  National  The- 
t  (Cooney  Bros.)  and  the 
chain   is   consummated, 
>,  according  to  a  report  in 
re.    Fox  has  been  dick- 
e  houses,  it  is  understood. 


irc 
Bi 

ly 

iorher 


Cluits  Deny  Truth 
pos  of  Fox  Sale 

age -Marks    Bros,    deny    any 

'^^  circuit  and  J.  J.  Cooney 

HE  FILM  DAILY  cor- 

there   is   no   truth   of  re- 

if  the  chain  to  Fox. 


Opns  Exchange  at 
stti  as  First  of  Chain 

Hiry  T.  Scully  as  manager, 

)istbuting   Corp.,    has   opened 

1  a  ;e    in    Boston,    first    of    a 

fices  planned  in  the  East, 

o    President    David    Brill. 

J  open  soon  at  Pittsburgh 

clphia.        The    company's 

releases     are     ready,     "A 

in   Barry"    featuring    Maria 

(  ntinued    on    Page    2) 


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Id  Scoring  Florey 
Jmressionistic  Film 


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>d  —  Hugo  Reisenfeld  is 
score  for  Robert  Florey's 
"The  Clues — a  Rhapsody 

od,"  which  will  be  shown 
United    Artists'    theaters. 

xpressionistic  picture, 
story  of  two  extras  who 

cide,  was  made  on  a  co- 

ntinued    on    Page    2) 


Ider  Signed  for 
n  Paramount  Film 

1 — Ruth  Elder  has  been 
ly  the  lead  in  "Glorifying 
in  Girl",  which  Florenz 
o  produce  for  Paramount. 


0 


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tl- 

24, 

in 

of 

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sse 

( 


Assets  $5,442,218 
s  of  Aug.  31,  1927 

sets  of  $5,442,218  and  cur- 

s  of  $2,528,687  are  shown 
sheet     of     Keith-Albee- 

orp.,  and  subsidiaries,  as 
,  1927.  Combined  state- 
le  two  firms  and  subsidia- 

date  showed  a  net  profit 
S. 

al    surplus    and    common 
'hich    1,100,104   shares   are 
iding,  was  $21,859,236,  and 
were  $65,518,139. 
■ntinued    on    Page    8) 


PATHE  CANCELS  CONTRACTS 
OF  ALL  INDEPENDENT  UNITS 


Move  on  to  Cut  Exchanges 

A  series  of  joint  shipping  stations  to  supplant  exchanges  now 
functioning  in  cities  where  the  return  hardly  warrants  their  mainten- 
ance is  planned  by  distributors  as  a  body.  Butte,  Mont.,  Sioux  Falls, 
Portland,  Ore.  and  New  Haven  are  the  towns  under  consideration 
at  present. 

If  the  plan  develops,  exchanges  in  these  cities  will  be  scrapped 
and  a  shipping  station  established  to  handle  physical  distribution 
for  all  companies,  the  cost  tO'  be  borne  pro  rata  by  all  participating 
organizations.  In  the  instance  of  New  Haven,  selling  would  be  done 
out  of  New  York  and  Boston;  likevrise  collections.  The  actual 
shipments  would  be  handled  in  New  Haven.  This  is  one  means 
of  effecting  economy  which  distributors  are  discussing. 


COWAN  Sine  FOR  G.M. 
OF  THE  PUBUX  CIRCUIT 


James  A.  Cowan,  at  present  head 
of  the  production  department  for  Pub- 
lix  is  slated  to  become  general  man- 
ager of  the  circuit,  insiders  state. 
This  will  be  a  new  post  which  will 
embrace  part  of  the  duties  handled 
until  now  by  Sam  Dembow,  vice- 
president.  Milton  H.  Feld,  formerly 
(.Continued    on    Page    2) 

Vocafilm  Working  on  52 
Pictures  for  Educational 

With  a  number  of  productions  al- 
ready completed,  Vocafilm  is  con- 
tinuing production  of  the  52  subjects 
planned  this  year  for  Educational  re- 
lease.    John  W.   (Jack)   Noble,  form- 

{Continued    on    Page    2) 


NEW  TYPE  THEATER  TO 
MAKE  AUSTRALIAN  BOW 


By  GA  YNB  DEXTER 
Editor,   "Everyottes"   of  Sydney 

Sydney — The  Capitol  and  Regent, 
both  3,000  seat  theaters  due  to  open 
next  month,  will  be  the  first  atmos- 
pheric houses  Australia  has  seen.  The 
Capitol  is  being  built  by  Union  The- 
aters from  John  Eberson's  plans  on 
(Continued    on    Page    2) 

New  Features  Planned  for 
U.  A.-Dodge  Radio  Hour 

Transmission  of  the  event  by  tele- 
photo,  launching  of  arrangements 
for  recording  it  by  talking  picture 
and  a  hook-up  with  European  sta- 
tions, and  proposal  for  a  two  weeks' 
(Continued    on    Page    2) 


Final  Decision  on  Fox-F.  &  R. 
Deal  Expected  in  a  Few  Days 


Synchronized  Films  Only 
at  San  Francisco  House 

Action  and  sound  pictures  exclu- 
sively is  the  policy  of  the  Embassy, 
1,400  seat  San  Francisco  house,  oper- 
ated by  William  Wagner,  who  arrived 
in  New  York  Thursday  for  confer- 
ences with  Earle  W.  Hammons,  Edu- 
cational president,  on  Vocafilm.  Wag- 
ner  made    the   trip   by   airplane. 


Final  decision  on  deal  of  Fox  Film 
Corp.,  for  purchase  of  control  of 
Northwest  Theater  Circuit  (Finkel- 
stein  &  Ruben),  Minneapolis,  is  ex- 
pected to  be  made  within  the  next 
day   or   two. 

The  deal  has  been  practically  set 
for  some  time,  but  signing  of  papers 
has  been  held  in  abeyance,  pending 
ironing  out  of  financial  details. 
Principals  are  declared  determined  on 
early  action  in  the  matter. 


Some    F  B  O    Executives 

Expected  to  Move  to 

De  Mille  Studio 

Los  Angeles  —  Contracts  for  all 
independent  producers  releasing 
through  Pathe  have  been  cancelled, 
in  the  reorganization  of  the  company 
now  in  progress  under  direction  of 
Joseph  P.  Kennedy,  FBO  president, 
who  is  acting  as  advisor  to  Pathe. 

Some  FBO  executives  are  to  be 
transferred  to  the  De  Mille  studios, 
it  is  understood.  There  is  a  report 
that  all  FBO  production  may  center 
at  the  De  Mille  plant. 


Colony  Becomes  Two-a- 
Day  Theater  on  March  28 

The  Colony,  New  York,  now  a 
weekly  change  house,  will  revert  to 
a  two-a-day  long  run  policy  on 
March  28.  "We  Americans",  for 
which  Universal  is  planning  a  road- 
show run,  probably  will  be  the  initial 
attraction.  An  augmented  orchestra, 
directed  by  Joseph  Cherniavsky,  will 
be  a  feature.  Universal  has  the  house 
under  long  term  lease. 


Frank  Edwards,  Showman, 
Elected  Mayor  of  Seattle 

Seattle  —  Frank  Edwards,  former 
manager  of  the  Winter  Garden,  and 
part  owner  of  11  suburban  houses, 
was  elected  mayor  over  Mrs.  Bertha 
K.  Landes,  incumbent,  by  an  over- 
whelming vote.  The  election  cul- 
minated a  bitter  campaign  in  which 
(Continued    on    Page    2) 

Paramount  Buys  Pictures 
to  Meet  British  Quota 

London — Series  of  Sexton  Blake 
pictures,  being  produced  by  British 
Filmcraft  Prod.,  Ltd.,  has  been  pur- 
chased by  Paramount  for  British 
quota    requirements. 


Jack  Bower  District  Head 
for  Columbia  in  West 

Los  Angeles — Jack  Bower,  former 
First  National  manager,  and  lately 
United  Artists'  manager  at  Los  An- 
geles, is  new  western  district  man- 
ager for  Columbia,  following  pur- 
chase of  interests  of  John  Ragland, 
in  West  Coast  exchanges,  by  the 
parent  company,  headed  by  Joe 
Brandt. 


-^'•-^■' 


DAILY 


Friday,  March  ffl| 


5dHa&liB 


firtCWSMPCB 


V«LXLIIINo.E4    Friiiaf.MarekI6.1928    Price  5  Gents 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway.  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate.  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau.  Treasurer 
Business  and  Advertising  Manager;  Kalph 
Wilk.  Traveling  Representative.  Entered  as 
second  class  matter  May  21.  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3.  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months.  $5.00:  3  months, 
$3  00  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  commumca 
tions  to  THE  FILM  DAILY,  1650  Broad 
way,  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738  4739.  Cable  address:  Filmday. 
New  York.  Hollywood.  California— Harvey 
E  Gausraan,  Ambassador  Hotel:  'Phone. 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W.  Fredman.  The  Film  Renter,  58. 
Great  Marlborough  St.,  London.  W.  L  Ber- 
lin— Lichtbildbuehne.    Friedrichstrasse,    225. 


Cowan  Slated  for  G.M. 
of  the  Publix  Circuit 

(Continued  from  Page  1) 
with  Frank  Newman  when  the  latter 
was  in  Kansas  City  and  Jack  Part- 
ington, who  handled  stage  shows  at 
the  Imperial,  Granada  and  Portola  in 
San  Francisco  are  being  considered 
for  Cowan's  position.  Both  are  now 
with   Publix. 


Frank  Edwards,  Showman, 
Elected  Mayor  of  Seattle 

(Continued  from  Page  1) 
Edwards  was  opposed  by  the  three 
dailv  newspapers  and  the  Chamber  of 
Cornmerce.  The  mayor-elect,  who 
takes  office  in  June,  set  a  record  with 
a  majority  of  19,000  in  the  polling 
which  brought  out  100,000  voters. 
Mrs.  Landes  was  the  first  woman 
mayor  of  a  metropolitan  city.  Show- 
manship methods  characterized  Ed- 
wards'  campaign. 

James  D.  Law  Dies 

Philadelphia — Funeral  services  are 
to  be  conducted  today  for  James  D. 
Law,  66,  inventor  of  processes  and 
instruments  for  motion  picture  and 
still  photography,  who  died  here  fol- 
lowing an  operation.  He  became  In- 
terested in  pictures  in  the  early  days 
of  the  industry  and  five  years  ago 
announced,  that,  with  his  son,  he  had 
perfected  a  natural  color  process  for 
still  photography. 


Zukor  and  Dembow  to  Mpls. 

Los  Angeles — Eugene  Zukor  and 
Sam  Dembow  of  Publix  leave  here 
soon  to  attend  opening  March  24  of 
the  new  Minnesota  at  Minneapolis, 
built  by  Publix  in  association  with 
Northwest  Theater  Circuit  (Finkel- 
stein  &  Ruben). 


Elinor  Glyn  Leaves 

Elinor  Glyn  has  left  New  York  for 
the  M-G-M  Coast  studio,  where  she 
will  prepare  an  original. 


Brill  Opens  Exchange  at 
Boston  as  First  of  Chain 

(Continued   from   Page   1) 
Corda,  which   opens  Saturday  at  the 
Colony,    New    York,    and    "TartufiFe- 
the   Hypocrite."   featuring   Emil   Jan- 
nings. 

New  Fulton,  Ky.,  House  Planned 
Fulton,    Ky. — Strand    Amusement 
Co..  headed  by  Col.  Fred  Levy,  and 
operating   the    Grand    here,    is    plan- 
ning a  second  house. 


New  Features  Planned  for 
U.  A.-Dodge  Radio  Hour 

(Continued    from   Page    1) 

announcement  on  one  of  largest 
Broadway  signs,  are  four  new 
angles  being  worked  out  for  the 
Dodge  Bros.  Hour,  March  29,  by 
Edward  L.  Bernays  who  is  working 
on  details  with  Victor  M.  Shapiro 
of   United   Artists. 

The  American  Telephone  and  Telegraph 
Co.  will  send  telephotos  to  receiving  sta- 
tions in  eight  keys,  namely  New  York,  At- 
lanta. Boston,  Philadelphia,  Chicago,  St. 
Louis,  Kansas  City  and  San  Francisco,  for 
newspapers  in  these  territories.  Announce- 
ments of  the  broadcast,  in  which  Douglas 
Fairbanks,  Norma  Talmadge,  Mary  Pickford. 
Charlie  Chaplin,  D.  W.  Griffith,  John  Barry- 
more  and  I)olores  Del  Rio,  will  be  made 
in  New  York  for  two  weeks  on  the  Dodge 
sign  atop  the  Mark  Strand.  This  is  es- 
timated to  reach  7,000,000  persons  weekly. 
Fifty-five  stations  will  participate  in  tlie 
hook-up. 


And  That's  That 


By  PHIL  ii.  DALY 


ARTHUR  BUTLER  GRAHAM, 
prominent  as  counsel  in  the  film 
and  financial  world,  recently  was 
elected  president  of  the  Allied  Mutu- 
al Liability  Insurance  Co. 


Vocafilm  Working  on  52 
Pictures  for  Educational 

(Continued  from  Page  1) 
erly  with  Griffith,  is  in  charge  of 
production  in  association  with  Jacques 
Byrne.  The  latter  was  an  actor  and 
director  in  the  industry  years  ago, 
and  since  has  been  producing  radio 
features  for  the  Columbia  broadcast- 
ing system.  Larry  VVilliams  is  chief 
of  the  camera  staff.  Frank  Much- 
more,  technical  and  art  director; 
Joseph  (Whitney)  Ruehl  in  charge 
of  construction,  and  Jack  Kelly,  chief 
electrician.  Jack  Ward  is  in  charge 
of  properties  and  Bert  Ward  handles 
laboratory  work. 

Livingston   in   New    Quarters 

Murry  Livingston,  publicist  now- 
serving  28  theaters  in  Greater  New 
York,  has  moved  to  new  quarters  at 
270  Lafavette  St. 


Arcadia,  N.  Y.,  Sold 

The  Arcadia,  Third  Ave.  and  59th 
St.,  New  York,  has  been  sold  by  Bell 
Harbor  Amusement  Co.  to  Daller 
Amusement  Co.  through  Adolph  Sof- 
ferman  of  Sofferman   Bros. 


Reisenfeld  Scoring  Florey 
Expressionistic  Fihn 

(Continued   from   Page    1) 
operative     basis.       Florey     used     his 
kitchen    as    his    studio,    with    laundry 
shirt    pasteboards    serving    as    minia- 
ture sets. 


Call 
WAFILMS,   Inc. 

Walter  A.   Putter,  Pre*. 

for 

Library  Stock  Scenes 

New   York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant  8181      1123   No.   Bronson  Ave. 


What  is  declared  to  be  the  first 
time  a  brother  has  interviewed  his 
brother  over  the  National  Broad- 
casting Chain  at  WEAF,  New  York, 
takes  place  tomorrow  when  Don 
Hancock  intei~vietvs  H.  E.  Hancock, 
associate  editor  and  business  man- 
ager of  Kinograms. 


"The  appeal  (of  the  motion  pic- 
tures) is  to  the  gutter  mass,"  ac- 
cording to  a  clerical  critic  of  the 
screen.  A  conical  motion  picture 
producer  might  retort  that  the  mo- 
tion picture  did  not  create  a  "gut- 
ter mass"  to  heed  its  appeal,  but 
accepted  the  human  family  as  it  ex- 
isted when  his  industry  came  into 
being.— "The   (N.  Y.)   Sun." 


A  motion  picture  has  been  made 
of  "Mother  Machree,"  and  all  quar- 
tet members  now  look  forward  ivith 
eager  anticipation  to  the  screening 
of  the  following  masterpieces: 
"Sweet  Adeline,"  "Juanita,"  "Sweet 
Rosie  O'Grady,"  "Maggie,  the  Cows 
Are  in  the  Clover." — The  (N.  Y.) 
Sun. 


It  is  Master  Sidney  Skolsky's 
shrewd  observation  that  the  reason 
why  movies  are  silent  is  because  if 
they  weren't  they  would  be  in  dia- 
lect.—"N.    Y,    Evening   Graphic." 


Stepping  along  this  Warner  Club 
gang,  giving  its  third  function 
tonight,  the  third  in  its  brief  month 
and  one-half  existence.  A  house- 
warming  at  the  new  ho-me  office  is 
today's  function. 

"Jimmy"  Gleason,  playwright  and 
comedian  extraordinary,  who  con- 
tinues to  knock  'em  over  in  "The 
Shannons  of  Broadway,"  is  taking  the 
whole  company  to  the  Colonjr  this 
afternoon,  so  they  may  take  a  peak 
at  Jim  in  "The  Count  of  Ten". 

Universal  officials  wore  a  broad 
smile  yesterday  following  receipt  in 
New  York  of  a  print  of  Reginald 
Denny's  new  picture,  "Good  Morning 
Judge,"  and  are  enthused  over  the 
picture. 


"The  Lady  From  Nowhere" 

adapted    from     Catherine    Plumer    Be- 
ment's    "A    SPINNER    OF    WEBS" 

All  rights  protected 

EMPIRE  PRODUCTIONS,  Inc. 

723  Seventh  Avenue 
New  York  City 


H2^ 


Season 
1928-1929 


New  Type  The 
Make  Australi 


eal 


(Continued   from   Pagel 

the    style    of    the    Capitol, 
while   the   Regent,  which 
as  a  formal  house,  has  unj 
eleventh  hour  transformation-l. 
Bidwell,  from  the  Paramountw, 
York,  has  been  brought  oi 
charge   of   Regent  present 
is    believed    the    Regent 
on   a  long-run  basis  and  theL  I 
on  a  weekly  change. 

Exchange    men   welcomi 
houses  for  the  increased  rl 
mean.  Hoyt's  and  Union  T| 
opposing     circuits,     each 
chain,  and  each  engaged  on 
seat  building  program  in  the, 
ian  capitals.     Theaters  gei 
out  of  date  here,  with  a 
limit  on   rentals. 

"The    Volga   Boatman" 
the  Capitol,  Melbourne,  a! 


m 

thel 

< 

on 

the.tr,  ' 


of  over  a  year;  but  in  the  fi 
days  it  notched  record  figt 
the  house — $8,000  net,  with 
net  on  the  week.  The  wei 
ceipts  ran  below  those  of 
Commandments,"  which 
record. 


ti.l 
H 


FOURTH  EDITION  NOW 

Introduction  by   S.   L.   Rothafel  (" 


\\ 


''HftlECTION 


'^"t^H, 


^e^'ON 


A     GREAT     BCll 
OF  REFERENIi.4 


lOOOlnJ 
Cloth  U 


a  spot  on  your  playdates  no  other  may  own, 
That  big  profit  awaits  you  for  months  you  have  known. 
Well,  the  picture's  a  hit  on  hard-hearted  Broadway, 
And  you  can  sign  up  for  it  now  any  day. 

you  love  the  dear  silver  that  shines  on  your  till. 
And  the  statements  that  show  that  you  just  made  a  kill. 
Well,  you  just  ain  't  seen  nothing  till  you  play  Machree, 
Oh,  this  picture  means  real  dough,  take  it  from  me. 


dthahNoBi 


-^am 


^^^Mother  Machree^  will  be  one  of  the  talked 
about  pictures  of  next  season  ♦  ♦  ♦  We  recom- 
mend it  without  a  single  reservation  ♦  ♦  ♦  ^^ 

—Film  Daily 


.-J* 


■    ^' 


f^. 


li  *' 


\ 


■'*T8|iBtoi2 


7/^ 


^1"» 


/    jife 


t'f 


^K 


■■s^l 


vm  the  story  by  J^dajohmonyoung 
o  wrote  thefamous  song  sung  'round  the  world 

|1:iRM^LACLEN,  NEIL  HAMILTON  and  allstarcast- 


I 


e^msmm^K 


national  CatboUc  Wnelface  Conference 


,    A    Sullivan, 
JreTl^tnctPeputV. 

'^S^nct  of  Colu^^ 

Columbus 

Washington.  ^^    '  that 

everybody  ^^°f  to    see    »t 

ture'  v^m    --Uess,  coj^ 

agai«-    ^^..u    sO'caUed    iris" 

pared    ^*  o°t  in  the  pa  t 

pictures  Pf°^  slightest  sug 


in  1^  ""T"^     ;»    most  and 
-^^^  f'?a  gr^at  inft^e^^^;. 

«;iU  have  a  6^  ^nder 

'S^e    congratulate  ^^ 

^l^n,    Corporation  ^.^^^. 

tor.    John    r  johnson 

history-  — 


II  MA««ACMUSCTT»  •-*■-.  I 


STATQEIIT  BY  CHASLES  A.   BcKAHOH,  tlRECTOR,   N.C.Vf.C.   MtlOJ 
PICTUBE  BUBEAU.   FOLUmHC  A  PEEVIEV  OF  "MOTBEB  BACHREE" 
PHOTOPLAY  AT  TKE  FOI  »Asm»CTON  THIATES.   FEBBUAKY  20,   1926. 

Per.on.ny   I  wa.   .xtr«..ly  pl..«a  •!«  ">«   Fol  'llotner  UiChrse" 
photopUy.     I«  1.  exc.U.nt  »otloQ  picture  ei.tert<ili»eM  -  cl«M>,  »ppe.lln« 
uid  oh.pg.(l  rtth  miw  driuiatlc   ,Uu.tlon.  tl>.t  rogUter  strongly  on  the 
motion..      It.  the.o  -  .oth.r  lo..  .nd  ..crlflc.     -  lu..   ten  c.p.M, 
.nd  .tfoctl.el,   ..r.e<l  6y  author  »n4  dlrtotor  ».  .«ll  »s   ty  •  conp.t.nt 
acting  Cft.t. 

In  Mdltlon.  uia  to  m«  thl.  to.  ..p.clally  gratifying,  tn.  plctur. 
throughout  10..  credit  to  the  finer  element,  of  the  Irish  ch«r«oter.     Artl.- 
tlcUy  and  mornlly  »  notably  high  plan,  pre.all.  throughout  the  production. 
*lch  1.  fr.e  from  offense,   religious  or  racial,   and   1.  po.erfuUy  appealing 
in  It.   .tr...lng  of  the  traditional  qualities   of  the  true   Irish  nature. 

The  oovletone  accompaniment  h»«  been  arranged  .1th  fine  musical  dis- 
crimination amladd.  Intensely  to  the  enjoyment  of  this  altogether  unique 
motion  plctur..  "Kother  nachre."  can  he  unre.er.edlj  recommended  to  e.ery 
type  of  film  audl.nc.  —  JiiY.nll.,  f«»lly  and  adult. 

EJda  John.oo  Tour^,  upon  Ao.e  .tory  th.  photoplay  1.  cased,  Certrude 
Orr.   .ho   Is  responsible   for  the   scenario,   John  Ford,   .ho  directed  the  picture, 
as  ..11  a.  the  Poi  Production  Cpartment ,  .11  de.erre  credit  tor  this  remark- 


able film. 


C^ 


SLA^^S^YrvJin^ 


William  Fox 

pxesonXs 


I  Edward  C    H         I 

'-^ajrman  of 

I  ^^^^^^^^^ 

^^"    ^^"e   to   ll  '"^^-    ^a. 

'"'^  P^otopU^^'l^r^f  all 
'^rited  on  a  v  ^"^  "  P^^- 

''^'on.  W^  J  ''^served  ob- 
P"°"ounan;.J""^"''"'''^^'n 
'^^'  '«  our  ra^r  ''''P^'    f 


MOTHER  MACHREE 

JOHN  FORD  PRODUCTION 


Story  by 

Rida  Johnson  Young 

Scenario  by 

Gertrude  Orr 


THE    ONE   CREAT 


Production  Editors 

Katharine  Hillik(| 

and 

H.  H.  CaldweUl 


INDEPENDEN 


T 


£ 


THE 


16.  1928 


■:xi^ 


DAILV 


Coast  Wire  Service- 


Snow  Filter  Invented 


$  DEVICE  SAID 
i  ELIMINATE  GLARE 


olsey,  First  National  cam- 
ivorking  on  a  new  camera 
1    ivn    as   the    "snow    filter," 
tly  established  Academy 
ra  laboratory.     The  filter 
to    improve    the    photo- 
ility   of   scenes    filmed    in 
01    le  white  beach,  on  water 
glaring  desert  sand.     It 
ra    :he  intensity  of  the  direct 
•j^  eliminates    halation    and 
well-graduated     middle 
d  of  the   dense   shadows 
voidable   under   such   cir- 
Tests  of  the  filter,  con- 
brilliant  day  in  a  snow 
in    "The    Yellow    Lily," 
t  the  device  will  be  a  de- 
Ivement  on  old  lenses  and 
tests    were    conducted 
tmes. 


u 


Raoul  Walsh 
\ng  Term  Contract 

'alsh    has    signed    a    long 
ict  with  Fox. 


1  Dyke  Stays  On 

an  Dyke,  now  assisting 
herty,  producer  of  "Na- 
North"  and  "Moana"  in 
South  Sea  Island  picture 
,  has  signed  a  contract 
mpany. 


id  on  "Baby  Cyclone" 

y  and  Aileen  Pringle  are 
irred  in  "The  Baby   Cy- 
h   Eddie  Sutherland  will 
.t-G-M. 


ng  Last  of  Series 

'irner  is  now  editing  'The 
CTS,"   last   in   a    series   of 
Boy  pictures. 


t  Oswald  Ready 

Pictures  has  received  the 
e  21st  "Oswald"  cartoon 
Toast.  The  series  is  re- 
Jniversal. 


iela  Title  Changed 

ty-Fifty  Girl"  is  title  of 
Is'  picture  now  in  produc- 
direction  of  Clarence 
h  James  Hall  playing  op- 
,e  former  title  was  "She 
ay  Yes." 


Jooks  Basis  of 
KTw  Universal  Serial 


F 

at 


.\'i 


al  Reckoning"  will  be  the 
niversal  serial  to  be  based 

obtained  from  the  G.  A. 
'ks.       Newton     House    at 

"U"  two  reel  western 
ill  be  starred.  William 
lit  will   supervise. 


A  Little 

from  ''Lots'* 


By   RALPH    WILK 


Hollywood 

DIX,  Fred  Newmeyer,  the  director, 
and  Eddie  Cronjager,  the  cam- 
eraman, who  worked  on  "The  Quar- 
terback," are  turning  their  attention 
to  "Knocking  'Em  Over,"  a  base- 
ball story  written  by  Sam  Mintz. 

«  *  4> 

Lee  Garmes,  the  cameraman,  loses 
little  time  between  pictures.  One 
morning  he  finished  work  on  "The 
Little  Shepherd  of'  Kingdom  Come" 
and  in  the  afternoon,  started  work 
on  "The  Yellow  Lily."  Lee  has  also 
established  a  record  in  having  pho- 
tographed five  consecutive  pictures, 
using  incandescents  exclusively. 

*  ♦        * 

Our  Passing  Show:  Howard  J. 
Green  and  Jack  Mintz,  two  Holly- 
wood wits,  discussing  serious  prob- 
lems; Svend  Gade  chatting  with  Max 
Ree  at  the  First  National  studio; 
Cornelius  Keefe,  Norman  Burnstine 
and    Melville    Baker    viewing    "Wild 

Geese." 

♦  *         ♦ 

Fred  Thomson  will  pilot  his  mo- 
tor boat,  "Frances  Marion,"  at  sev- 
eral regattas  in  Florida.  The  boat 
was  sent  by  truck  from  Hollywood 
to  Tampa  and  the  truck  established 
a  speel  record  in  making  the  trip. 
Thomson  invented  and  built  the  en- 
gine, which  he  uses  in  the  boat.  John 
Jenks  of  Brook,  Ind.,  a  close  friend 
of  George  Ade,  is  seeing  the  sights 
of  Hollywood  as  the  guest  of  Mr. 

and  Mrs.  Thomas  Meighan. 

«        *        * 

Several  years  ago,  Wade  Boteler 
and  Walter  Johnson,  the  pitcher, 
were  teammates  on  the  Fullerton, 
Calif.,  high  school  team.  Now  Wade 
is  enacting  the  role  of  Managei 
"Buck"  Doyle  in  "Knocking  'Em 
Over,"  the  baseball  story  starring 
Richard  Dix.  By  the  way.  Wade, 
also  writes  scenarios  and  is  prob- 
ably the  busiest  writer-actor  in  Hol- 
lywood. He  is  also  collaborating  on 
a  Chinese  play  with  Raymond  Can- 
non. 


Three  to  Go 

Sterling  has  three  more  to  go  on 
the  1927-1928  schedule,  "A  Million 
for  Love,"  "It  Might  Happen  to  Any 
Girl"   and    "Undressed." 


"U"  Protected  on  Lake's  Safety 

In  event  Arthur  Lake  is  killed  or 
disabled  in  air  scenes  of  the  Fox  avia- 
tion picture  in  which  he  is  to  ap- 
pear, Fox  will  pay  Universal  $25,000, 
under  terms  of  the  agreement  by 
which  Fox  borrowed  Lake  from  Uni- 
versal. 


Young's  First  Set 

"Gentlemen  Preferred"  is  to  be  the 
first  picture  produced  by  Lon  Young 
tor  Chesterfield  M.  P.  Corp. 


DiULY  TIPS  vnoCH  MAtt  DOUADS  (OB  9NOWMCN 


"Cohens  and  Kellys  In  Paris" 
(Universal) 

Invited  all  the  boys  in  the  city 
to  see  the  picture  as  his  guest  pro- 
vided they  came  to  the  theater  one 
Saturday  morning  dressed  as  typical 
Cohens  and  Kellys.  The  Canton 
Hardware  Co.  which  was  introducing 
a  line  of  sporting  goods,  donated 
fine  prizes  of  a  baseball  glove,  a  bat 
and  a  flashlight  for  the  best  costume. 
Other  runners-up  were  given  passes 
to  the  theater. — Joe  Calla,  Strand, 
Canton,    Ohio. 

"Patent  Leather  Kid" 
(First  Nat'l) 
Arranged  with  the  Colonial  Coach 
Co.  to  run  special  excursions  into 
Watertown  from  nearby  towns  on 
different  nights  of  the  week,  giving 
a  reduced  round  trip  fare.  These 
excursions  were  advertised  by  spe- 
cial throwaways  in  the  various  towns. 
The  Coach  Company  also  bought 
space  in  the  papers  of  the  neighbor- 
ing towns  advertising  the  excursions. 
— L.  J.  Carkey,  Olympic,  Watertown, 
N.   Y. 


"Sporting  Goods" 
(Paramoiant) 
The  Dodge  agency  placed  one  of 
their  new  models — a  Victory  Six — 
in  the  lobby  during  the  showing  of 
picture  and  also  distributed  and  paid 
the  printing  cost  of  5,000  novelty  her- 
alds.     Two    splendid    displays    were 


obtained  with  merchants  who  fea- 
tured their  windows  with  golf  equip- 
rnent,  sports  clothes,  stills  from  the 
picture  and  cards  announcing  the 
picture. — E.  R.  Rogers,  Tivoli,  Chat- 
tanooga. 


Slavin  Leases  L.  A.  House 

Los  Angeles — Samuel  Slavin,  N.  Y. 
showman,  has  leased  the  Mayan. 


Fox  at  Freeport,  111, 
Chicago — Fox   is  declared  sponsor 
of  a  new  theater  to  be  built  at  Gal- 
ena Ave.  and  Main  St.,  Freeport. 


$2,000,000  House  for  Danville 

Danville,  111.— Great  States  Thea- 
ters will  be  lessee  of  the  theater  to 
be  erected  by  the  J.  J.  Reeding  Co. 

New  Chicago  Firm 
Chicago — Henry  Stitzberg,  Jack 
Rubin  and  M.  A.  Salkin  have  organ- 
ized the  Peerless  Theater  Corp.  with 
offices  at  3955  S.  Parkway  Ave.,  to 
own  and  operate  picture  houses. 


Andy  Anderson  Resigns 

Andy  Anderson,  for  three  years 
connected  with  Loew's  and  who  has 
resigned  as  manager  of  the  new  house 
at  Syracuse,  is  in  New  York. 


Eastman  Film  Destroyed 
Films  of  the  George  Eastman  Af- 
rican expedition  were  destroyed,  and 
members  of  the  party  narrowly  es- 
caped death  or  injuries  in  a  fire  on 
the  train  in  which  they  were  riding 
near  Cairo,  Egypt,  according  to  the 
Associated  Press. 


HP-H  J, 


A     GUIDING    SIGN 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California,  make 
this  famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


*aM 


I  itii   1    i 


DAILY 


Friday,  Marc 


Financial 


NEW  LISTINGS  OF  K-A-O 
AND  LOEWS  ADMIHED 


Two  picture  issues  were  admitted 
to  trading  on  the  New  York  Stock 
Exchange  during  the  week.  They  are 
new  listings  of  Keith-Albee-Orpheum 
and  Loew's,  Inc. 

K-A-0  had  admitted  100,000  shares 
of  seven  per  cent,  cumulative  con- 
vertible preferred  and  1,400,104  shares 
of  no  par  common,  and  Loew's  150,- 
000  shares  of  $6.50  cumulative  pre- 
ferred stock. 


$25  SHARE  IS  COST  Of 
"A"  IN  nSCHER  nRM 


Chicago  —  Fischer's  Paramount 
Theaters,  organized  to  take  over 
Fischers-Paramount  Theaters,  Inc.. 
in  the  expansion  program  mapped 
out  by  Frank  W.  Fischer,  has  a  cap- 
italization of  100,000  shares  of  no- 
par  Class  "A"  and  150,000  shares  of 
no-par  Class  "B"  stock. 

The  offering  price  of  the  Class 
"A"  stock  will  be  $25  per  share  and 
the  Class  "B"  stock  will  be  $5  per 
share.  However,  none  of  the  Class 
"B"  stock  will  be  offered  to  the  pub- 
lic. 

The  new  company  was  organized 
for  the  purpose  of  acquiring  and 
building  additional  theaters  and  at 
the  present  time  has  entered  into  a 
contract  with  George  M.  Forman  & 


EDWARD  B.  SMITH 
&C0. 

Members  New  York,  Philadelphia 
and  Boston  Stock  Exchanges 


Corporate 
Financing 


Philadelphia 
NeM  York  Boston 


Co.  for  $1,400,000.00  in  bonds  to 
cover  the  erection  of  five  Wisconsin 
theaters. 

These  houses  are:  one  at  Beloit. 
to  seat  1,800  and  cost  $750,000;  one 
at  Appleton,  to  seat  1,800  and  cost 
$765,000;  one  at  Monroe,  to  seat  1,- 
000  and  cost  $300,000;  one  at  Stevens 
Point,  to  seat  1,600  and  cost  $520,- 
000;  one  at  Watertown,  to  seat  1,500 
and  cost  $450,000.  In  addition,  the 
new  company  plans  houses  at  Merrill, 
Wisconsin  Rapids,  West  Bend, 
Rhinelander,  West  Allis,  Delavan, 
Ft.   Atkinson  and  Elkhorn. 


K-A-0  Assets  $5,442,218 

As  of  Aug.  31,  1927 

{Continued   from   Page    1) 

The  company  was  incorporated  on 
Jan.  28,  1928,  in  Delaware  to  acquire 
all  outstanding  stock  of  the  B.  F. 
Keith  Corp.,  the  Greater  New  York 
\'audeville  Theaters  Corp.  and  the 
N'audeville  Collection  Agency  and  at 
least  80  per  cent  of  each  class  of  stock 
of  the  B.  F.  Keith-Albee  Vaudeville 
Exchange  and  of  the  common  stock 
of  the  Orpheum  Circuit,  Inc.  The 
balance  sheet  gives  effect  to  the  ac- 
quisition of  all  of  the  Orpheum  Cir- 
cuit common  stock. 


Quotations 

High 

Low 

Qose 

C-..S 

(s)   Am.   Seat.    .  .  . 

wVi 

40!4 

40-4 

(c-b)  do   6s   36    .. 

102% 

102^ 

102% 

^ 

Bal.  &  Katz 

65 

(c)    Con.    Fm.    Ind 

.    18 

18 

18 

(c)       do  pfd 

23 

225/, 

23 

l^-,. 

(s)   East.    Kodak.. 

167M 

166H 

167 

%,. 

*(s)     do   pfd.    ... 

.... 

123J4 

*(c)   Film   Insp.    . 

4 

*U)   First  Nat.  pf.i 

106 

(s)    Fom    Fm.     "A' 

'  79 

76  H 

79 

3,400 

(c)    Fnx   Thea.    "A' 

'   19 

ISVs 

l&Vs 

200 

*(c)    Intern.      Proj 

8 

*(c)    Keith-AO.pfd 

98  J4 

(b)    Keith   6s   46    . 

100 

100 

100 

1,000 

(s)   Loew's,   Inc.    . 

65 

61'/s 

65 

27,500 

(s)        do    pfd.     . .  . 

101 -4 

99  7A 

100 

400 

(b)        do   6s   41ww 

1071/, 

107 

107 

50,000 

*(b)     do    6s41x-\var    .... 

101 

(s)    M-G-M   pfd.    . 

257^ 

25H 

25^ 

300 

*(s)   M.     P.     Cap. 

6H 

*(s)   Orph.    Cir.     . 

20 

*(s)     do   pfd.    ... 

99K 

(s)   Para.     F-L     .. 

118^ 

117 

11754 

11,100 

*(s)      do    pfd.     ... 

12154 

(b)       do    6s    47    . 

99  V^ 

99'A 

99J4 

23,000 

b)   Par.  By.SHsSI 

10254 

102 '/„ 

102  J4 

5,000 

(s)   Pathe    

■m 

2^ 

2% 

300 

(s)       do    "A"    . .  . 

iS'A 

1354 

UV, 

300 

(b)     do    7s    37    ... 

.59'/. 

59'4 

seVi 

2,000 

(o)   Roxy    "A"    .. 

25 

27 

(o)        do    units    . . 

27 

30 

(o)        do    com.     . . 

6 

7 

* 

(o)   Skouras    Bros. 

38 

40 

Stanley    Co.    . 

49 

49 

49 

(o)   Technicolor 

2 

4 

(c)  Trans-Lux     . . 

m 

344 

i% 

300 

(o)    United   Art.    . 

13 

15 

(o)        do     pfd.      .  . 

80 

85 

*(o)    Univ.    Ch.com 

2 

*(o)     do     pfd.      .. 

..   80 

85 

*(c)   Univ.   Pict.    . 

23 

(s)        do    pfd.     ... 

100 

99M 

995^ 

70 

(c)   Warner  Bros. 

1854 

iS'A 

1854 

800 

(s)       do    "A"     . . . 
(c-b)  do     6J^s     28 

275^ 

26^4 

26% 

2,500 

108/8 

107  J4 

107K 

1,500 

•   Last    Prices    Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)    Over   the   Counter   Transactions    (Bid   and 

Asked), 
(s)   Stock    Exchange. 

riP^^-  Balaban  &  Katz  is  listed  on  the 
k,x^1  ^°*'''^:  Skouras  on  the  St.  Louis 
btock   Exchange   and   Stanley   in   Philadelphia. 


Via  the  Air 

Wadesboro,  N.  C.  —  L.  L. 
Drake  of  the  Ansonia  is  using 
his  aeroplane  for  transportation 
of  film.  Not  long  ago  an  ex- 
hibitor in  Asheville  had  no  pic- 
ture for  his  day's  show,  Para- 
mount sent  the  film  to  Wades- 
boro and  Drake  took  it  to 
Asheville,  arriving  there  in 
ample  time. 


Loew  Boston  Firm  Dividend 

Boston — Regular  quarterly  divi- 
dend of  25  cents,  payable  May  1  to 
stock  of  record  April  16,  was  de- 
clared by  Loew's  Boston  Theaters. 


Extra   "U"   Dividend 

Extra  quarterly  dividend  of  two  per 
cent  on  the  first  preferred  payable 
April  2,  was  declared  by  Universal. 

Larry    Semen    Bankrupt 

Los  Angeles — Listing  liabilities  of 
$454,639  and  assets  of  $300,  Larry 
Semon  filed  a  voluntary  petition  in 
bankruptcy.  Secured  claims  are  $30,- 
000,  unsecured  claims  $277,639,  and 
accommodation  paper  $97,000. 

George  Hill  Sailing 

George  Hill,  who  has  just  com- 
pleted work  on  "The  Cossacks"  for 
Metro-Goldwyn-Mayer  sails  tonight 
for   Europe. 


4  Picture  Cancella 
Included  in 

Minneapolis — Marking    a  g 
parture  in  sale  of  territorMj 
the  contract  of  Friedman  fm 
for  the   12  pictures  of  Cv 
A   four  picture   cancellat;. 
included   in   the   agreemen 
jections  are  to  be  made  af 
tures  have  been  screened, 
eight  of  the   12  will  be  s< 
livered. 


Another  "Wings"  Recori 
"Wings"  ended  a  12-we 
the  Tremont,   Boston,   last 
eraging    weekly    receipts 
which    is    declared   by   All 
head    of    Paramount's   ro; 
partment,    to    surpass    tl 
done   by   any   other   $2  pi 
presented  in  the  Hub.  The 
grossed  $16,000,  Grey  stated, « 
still  such  an  attraction  that  li 
Al  Sheehan  of  the  Tremont 
that   "Wings"   could  have  pla; 
more   weeks. 


Pauline  Garon  in  N.  Y, 
Pauline  Garon  is  to  return t 
lywood  in  a  few  days  tr>  stiri 
on  a  picture  which  I.  E.  Ca 
will  produce  for  First  Divisio 
tributors.  Miss  Garon  has 
a  vacation  in  Canada  but  it  i 
New  York. 


Paramotmt  Declares 

Extra  quarterly  dividend 
able   April   2,   has   been 
Paramount. 


I 


I 


DISTRIBUTED 
BY 


THE  PROOF  0 
THE    PUDDim 

— is  in  the  eating. 

— and  the  proof  di 
popularity  of  a  cart| 
subject  is  the  amo| 
of  bookings  it  recall 

— theaters  everywM 
this  season  are  plafj 
the  OSWALD  sefi 
of  twenty-six  one^? 
cartoons  produced  t 
UNIVERSAL  by 


Winkler  Pict 

INCORPORATED 


Vmversal\i\miUl  Carte:. 


1 


AHDWEEKLY 
FILRDIGEST 


with  GEORGE  SIDNEY,  George  Lewis,  Patsy  Ruth  Miller,  Eddie  Phillips.  Beryl  Mercer,  Albert 
Gran,  John  Boles,  Kathlyn  Williams,  Josephine  Dunn— AN  EDWARD  SLOMAN  PRODUC- 
TION— from  the  Broadway  stage  play  by  Milton  Herbert  Gropper  and  Max  Siegel — supervised 
by  Carl  Laemmle  Jr.    Screen  adaptation  by  Al  Cohn — Presented  by  Carl  Laemmle. 

It's  a  UNIVERSAL  Long  Run  Special! 


31 


L 


e  unbiased 
pide  to  box 
ice  values 


Film  Dally  Revie^ws 

The  Recognized  Authority 


Money  Tips  in 
the  showman^s 
own   language 


Loyal  Legion 
of  the 


Lens 


Sees  All 


Knows  All 


Going,  and  going 
quick,  to  where  heaven 
sends  its  blessings  or 
old  hell  breaks  loose,  Pathe  News  camera- 
men have  written  many  noble  chapters  in 
the  annals  of  the  screen. 

The  taking  of  daring  chances  and  encountering 
thriUing  adventure  has  often  been  their  lot.  They  have 
kept  pace  with  progress  and  followed  disaster  in  all 
their  varied  phases,  and  with  a  zeal,  and  sense  of  devo- 
tion to  the  world-wide  organization  they  represent,  to 
the  theatre  manager  and  the  public,  not  even  second 
to  the  soldier  on  the  firing  line. 

For  more  than  seventeen  years  the  lens  of  a  Pathe 
News  camera  has  turned  on  every  happening  of  im- 
port in  every  part  of  the  globe. 

Just  another  factor,  this  mention  of  the  unsung 
heroes  of  the  screen  newspaper,  that  is  keeping  Pathe 
News  miles  ahead  of  the  pack. 


THE  WORLD  BEFOHI 
YOUR  EYES   IN  CURKEI 

PATHE  NEVl^S 


I 

3 
I 

I 


Coast  Qi/ardsmeti  battle  gale  in  rei' 
of  passengers    and    crew    of  ill  fXi 
i^pbert  E.  JCee 


Coach  Knute  l^pckne  directs  springji 
ball  training  at  Notre  Dame 


Miss  Faith  DePorde  selected  Miss  Mia. 
at    Beauty    Carnival,     Miami  Ben 


Find  oil  on  Kansas  Indian  Reservatn 


<•' 


For  17  years  the  World's  Leading  News  Ree 


ict  of  French  Motion  Picture  Decree,  Page  4 


iTHE 

^EWSPADEK 

PILMDOM 


ikHDWEEKLY 
FILH  DIGEST 


II    No.  65 


Sunday,  March  18,  1928 


Price  25  Cents 


WINS  ACTION 
IIT  FIRST 


11  $75,110  Judgment 
t   Foreign  Sales 
(a  "The  Kid" 

lgi;nt  for  $75,110  represent- 

mspf  Charlie  Chaplin  for  an 

ion    of    his    share    of    re- 

les  of  "The  Kid"  abroad 

Friday  by  a  jury  in  the 

el<burt  of  New  York. 

it^firkan  reoresented  ChapHn 

.   William  M.  Vogel,  who 

haplin    picture    in    foreign 

or    First    National    rolled 

of  $329,954  in  the  period 

,  1920  to  Sept.  30,   1925, 

_  fense  was,  adding  that  of 

^^t   Vogel    retained   25    per 

share   thus  turning  over 

ional  $247,465._    The  dis- 

^  asserted,  remitted  $174,- 

lin  as  his  share.    Chaplin, 

aimed   his   deal   called  for 

>f  the  entire  gross.    First 

erted  he  was  entitled  to 

I    of    the    amount    turned 

but    Burkan    made    the 

ogel's  sales  arrangement 

ational  had  no  bearing  on 

al.       The    judgment    for 

ludes     the     unpaid     sum 

IS   interest. 


litem  an  Returning 
•amount  March  31 

teman  and  his  orchestra 
16  Paramount,  New  York 
■  an  engagement  expected 
ver  three  weeks,  with  a 
Mon  each  week. 


ftidal  Established  as 
I  al  A  ward  in  Industry 

>f  the  Roxy  Medal,  to  be 

nnually   to   the   individual 

Ml  for  greatest   achievement 

ditry  throughout  the  world, 

ojiced    by    members    of    the 

-lization    at    a    dinner    at 

itial  medal  was  presented 

othafel,    on    condition    he 

lattJit  as  outlined. 


Cleveland  Deal 

Cleveland — Complete  control 
of  this  city's  13  largest  the- 
aters, which  means  virtual  con- 
trol of  the  first  and  second  run 
situations  here,  has  been  ac- 
quired by  Loew's,  Inc.,  through 
purchase  of  interests  of  the 
Laronge,  Strong,  D  e  s  b  e  r  g 
group.  The  deal  is  said  to  have 
involved  between  $8,000,000  and 
$10,000,000. 


GOTHAM  SET  ON  STORIES 
FOR  30  NEXT  SEASON 


Los  Angeles — Declared  to  set  a 
precedent  in  early  completion  of  pro- 
duction plans,  all  of  the  30  stories 
which  are  to  comprise  the  Gotham 
output  for  1928-1929  have  been  pur- 
chased by  Sam  Sax,  company  presi- 
dent. 

Four  of  the  stories  are  designed 
as  special  productions.  These  are: 
"The  River  Woman"  by  Harold 
Shumate,  "Abe  of  the  U.  S.  A."  by 
Arthur  Caesar,  in  which  Georgie 
Jessel  is  to  be  starred;  "Without  Sin" 
by  Howard  Rockey  based  on  the 
story  "Paradox,"  "The  Hell  Skipper," 
{Continued   on   Page    3) 


California,  L.  A.  Taken 
Over  by  Morris  Fitzer 

Los  Angeles — Morris  Fitzer  of  Sy- 
racuse, owner  of  a  chain  of  New 
York  theaters,  has  taken  over  the 
California  here,  and  will  reopen  the 
house  this  month. 


FBO-PATHE  DEAL  CLOSER 
AS  COAST  AWAITS  MOVES 


JACK  SItUIVAN  IS  NAMED 
WESTCOAST  BOOKING  HEAD 


Los  Angeles — J.  J.  Sullivan,  veter- 
an Fox  exchangeman,  is  new  booking 
manager  of  West  Coast  Theaters. 
His  appointment  to  the  post  was  an- 
nounced, coincident  with  arrival  here 
of  James  R.  Grainger,  general  sales 
manager  of  Fox.  Sullivan  for  three 
years  has  been  manager  of  the  Los 
Angeles  exchange,  and  prior  to  that 
served  in  similar  capacity  at  Seattle 
and  Minneapolis. 

Goldburg  in  Charge  of 
Columbia  Sales  in  West 

Los  Angeles — J.  H.  Goldburg,  who 
resigned  as  booking  manager  of 
West  Coast  Theaters,  has  joined  Co- 
lumbia Pictures  as  western  sales 
manager.  The  company  recently 
took  over  interest  of  John  C.  Rag- 
land  in  western  exchanges.  Gold- 
burg has  for  years  been  associated 
with  West  Coast. 

Atlantic  City  Dropping 
Annual  Beauty  Pageant 

Atlantic  City — Annual  fall  beauty 
pageant,  at  which  "Miss  America" 
usually  is  crowned,  has  been  discon- 
tinued, as  detrimental  and  not  truly 
representative  of  American  girlhood. 


pic  Returning  to  England 

.  C  lespie,  owner  of  the  Moss 
ci  uit  in  Great  Britain,  sailed 
foi  England. 


rtni 

ry  » 
Froi 


lerg  on  Way  East 

nsberg  is  en  route  to  New 
the   Coast. 


Making  Them  Talk 

ONE  of  the  next  big  arguments  will  revolve  around  the  use 
of  dialogue  in  sound  in  motion  pictures.  The  case  of  "Ten- 
derloin" with  its  spoken  dialogues  produced  on  the  Vita- 
phone  is  the  first  of  its  kind.  Jolson  spoke  a  few  lines  in  "The 
Jazz  Singer,"  but  only  a  few.  We  recall  that  the  eflfect  at  the 
premiere  of  this  last  famed  picture  was  electrical. 

It  appears  to  us  that  spoken  lines  in  what  is  now  known  as 
the  silent  drama  have  a  place  in  productions  of  tomorrow. 
Exactly  what  that  place  is  and  how  importantly  it  is  to  fit  into 
the  whole  scheme  nobody  understands  at  this  time,  because  it  is 
an  entirely  new  medium  of  dramatic  expression  insofar  as  motion 
pictures  are  concerned.  Are  the  dramatic  sequences  to  be  long? 
Or  are  they  to  be  short?  How  often  will  they  fit  into  the  feature 
without  defeating  the  illusion,  undefinable  as  it  often  is,  that  one 

{Continued   on   Page    3) 


FBO    Executives    on    De 

Mille  Lol^May  Use 

Latter's  Plant 

Los  Angeles — While  outcome  of 
conferences  between  Joseph  P.  Ken- 
nedy and  Cecil  B.  De  Mille  is  awaited, 
the  declared  plan  to  move  a  number 
of  FBO  executives  over  to  the  De- 
Mille  plant  is  regarded  as  highly 
significant  as  a  possible  step  in  the 
reported  plan  to  merge  Pathe  with 
FBO. 

FBO,  it  is  stated,  soon  is  to  vacate 
its  studios,  and  the  report  is  that 
when  this  step  is  taken,  the  entire 
force  will  be  moved  over  to  the  De- 
Mille  plant.  Meanwhile,  report  con- 
tinues that  De  Mille  is  dickering  with 
United  Artists. 


VISA  SYSTIM  CONTROLS 


France  will  control  exhibition  by 
a  system  of  government  visas  under 
terms  of  an  official  French  decree, 
which  appeared  in  the  Journal  Offi- 
ciel  de  la  Republique  Francaise  on 
Feb.  19  and  became  effective  as  of 
March  \.  Every  foreign  film  sub- 
mitted for  visa  must  be  presented  in 
the  exact  version  as  it  was  or  is 
shown  in  the  country  of  origin  and 
with  an  exact  and  integral  reproduc- 
tion of  the  title  and  sub-titles,  of 
which  a  French  translation  must  be 
furnished.  Visas  will  be  issued  by 
{Continued    on    Page    4) 


Four  Contracts  Are 

Renewed  by  M-G-M 

Los  Angeles — ^Renewals  of  four 
M-G-M  contracts  were  announced  yes- 
terday by  Louis  B.  Mayer.  John 
Gilbert,  who  has  just  completed  "The 
Cossacks".  William  Haines,  Dorothy 
Sebastian  and  Joe  Farnham,  the  title- 
writer,  will  continue  with  this  com- 
pany. 


"U"  Extends  Newmeyer  Deal 

Universal  has  arranged  with  Para- 
mount and  Harold  Lloyd  to  retain 
the  services  of  Fred  Newmeyer  for 
another  six  months. 


Sunday,  March  W^ 


'i? 


Vol  XLIII  Ns.  65    Sunday.  Mar.  18. 1928  Price  25  Cents 


lOHN  «.  ALICOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate.  President  and 
Publisher;  Maurice  D.  Kann.  ViceJPresideut 
and  Editor;  Donald  M.  Mersereau.  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918.  at  the 
pest-office  at  New  York.  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months.  $5.00;  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  commumca 
tions  to  THE  FILM  DAILY.  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-47.19.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Harvey 
E.  Gausman,  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W.  Fiedman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Ontario  Gets  $1,700,000 
in  Theater  Taxes  in  1927 

Ottawa — Report  of  the  Provincial 
Treasurer  for  the  fiscal  year  of  1927 
shows  that  the  province  derived  over 
$1,700,000  from  theater  goers  and 
theaters  in  Ontario.  Of  this  total, 
$1,567,630.48  was  secured  from  the 
ticket  tax  despite  abolishment  late 
in  the  year  of  the  tax  on  tickets  up 
to  25  cents.  The  province  collected 
$78,365.24  through  theater  license  and 
other  fees  while  road  shows  paid 
$19,147.09. 

Total  revenue  from  censorship 
fees  was  $37,837.60,  this  being  paid 
to  the  Ontario  Board  of  M.  P.  Cen- 
sors. The  province  also  derived  $26,- 
753.80  through  film  rentals  from  the 
government  picture  bureau  which  has 
a  studio  at  Trenton,  Ont.  There 
will  be  no  changes  in  taxation,  either 
increases  or  decreases,   during   1928. 


MAKING  THEM  TALK,  An  Editorial    by  Maurice  D.  Kann 1 

FINANCIAL     2 

THE    IVEEK'S   HEADLINES    3 

TEXT   OF   OFFICIAL   FRENCH   DECREE   GOVERNING   FILMS 4 

FOREIGN   MARKETS,   by   James  P.    Cunningliam    5 

REVIEWS   OF  NEWEST  FEATURE  RELEASES    6-7 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Charles  F.  Hynes..S-9 

DEVELOPMENTS  IN  PRESENTATIONS,   by  Jack  Harrower    10 

HOLLYWOOD  HAPPENINGS,   COAST   WIRE  NEWS    11 

"A   LITTLE  FROM  LOTS,"  by  Ralph  Wilk    11 

SHORT   SUBJECTS    12 


REVIEWS- 


PAGE 

ALEX    THE    GREAT    7 

CHICAGO    AFTER   MIDNIGHT.   7 

COUNT   OF   TEN    7 

DRESSED    TO    KILL    6 

HEART  OF  FOLLIES  GIRL 6 

HORSEMAN    OF   PLAINS    7 

LADIES    NIGHT   IN    TURKISH 

BATH     6 

MARLIE,    THE    KILLER    6 


PAGE 

PORT   OF  MISSING    GIRLS....  7 

SADDLE   MATES    6 

SECRET    HOUR     6 

SKINNER'S  BIG  IDEA    7 

SMART    SET    '/ 

TENDERLOIN     6 

TURN  BACK  THE  HOURS....  6 
WHEN  FLEET  MEETS  FLEET.  7 
SHORT  SUBJECTS   12 


grounded  knowledge  of  the  bi  (. 
his  ability  and  reputation  for  i- 
shooting. 


Columbia,  too,  profits  h 
change,  which  brings  Joe  Gc 
to  its  fold  as  sales  manager 
West.  Joe  is  a  veteran  o 
standing  and  a  quality  go- 
who  should  strengthen  the  co 
on  the  Coast. 


Bruce  Gallup,  go-getting  pr 
of  the  A.M.P.A.  is  back  on  i 
after  illness.  That's  good  ne 
the  organization,  for  the  old 
ginger  is  making  things  hu: 
carving  a  new  niche  for  the  A, 


Financial 


IBM     18J4 


65  7/8 


98H 

.    100 
67 


MilHken  to  Attend  Meeting 

Cleveland — Annual  meeting  of  the 
film  division  of  the  Federation  of 
Women's  Clubs  will  be  held  here 
March  21.  Carl  E.  Milliken,  secre- 
tary of  the  Hays  organization,  will  be 
the  guest  speaker. 


New  St.  Louis  Theater 
St.  Louis — A  large  theater  is  in- 
cluded in  the  $3,000,000  theater  and 
hotel  project  at  15th  and  Market  Sts., 
sponsored  by  David  D.  Israel.  Work 
starts  late  this  year. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  1  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant    3640 


High    Low    Close 

(s)  Am.    Seat.     ...   AO'A     40         40 

*(cb)  do     6s     36 10254 

♦         Bal.  &  Katz 65 

*(c)    Con.  Fm.  Ind 18 

(c)       do   pfd 2854     2'2M     22M 

(s)   East.    Kodak    .168}4   167M   167 J4 

*(s)     do   pfd 123J4 

*(c)   Film   Insp ....        4 

*(s)  First  Nat.  pfd 106 

(s)  Fox   Fm.    "A".   79 Ji     78]4     79 
(c)   Fox  Thea.   "A"  18?4 

*(c)   Intern.    Proj 

♦(c-b)   Keith- A-O.pfd 

*(b)  Keiths  6s  46..  .. 
(s)   Loew's,  Inc.    ..   67j^ 

(s)       do    pfd 100^   100 j4   100^ 

(b)        do    6s   41ww.l08^    108        108 

(b)  do    6s41x-war.l0154   101       101 
(s)   M-G-M  pfd.    ..25^     25 M     25^4 
(s)   M.     P.     Cap...     6M       6H       6U 

*(s)   Orph.    Cir 20 

*(s)     do    pfd 99!/^ 

(s)   Para.    F-L    ...11854   117^   117!4 

*(s)     do   pfd 121M 

*(b)     do   6s    47    99?4 

K'))   Par.  By.5Hs51.102J4   102       10254 

(s)   Pathe    2%       2J4       254 

(s)       do    "A"     ...    1354     1254      13 

*(b)     do    7s    37    565^ 

(o)   Roxy    "A"    ...   265^      "^    ■ 
(o)        do    units    ...   2854 
(o)        do    com.     .  . .      654 
(o)   Skouras  Bros.  .   40 
Stanley  Co.   ...    49 
(0)   Technicolor      . .      2 

*(c)   Trans-Lux     

(o)   United   Art.    . .    15 

(0)       do   pfd 85 

*(o)    Univ.    Ch.cora.     2 
*(o)     do    pfd.     ...   80 

*(c)   Univ.  Pict 

(s)       do   pfd 99^ 

(c)  Warner  Bros.  .  1854 
(s)  do  "A"  ...  26ys 
*(c-b)  do    654s    28 


Sales 

200 


200 
1,500 


4,000 
300 


38,200 

800 

21 

41 

200 

200 


9,400 


6 

4,500 
1,800 


And  That's  That 


By  PHIL  M.  DALY 


25  K 
2654 

554 
38 
48K 

4 

ii" 

80 
85"" 


JIMMY  Grainger  loses  a  crack  ex- 
changeman  in  advancement  of 
Jack  Sullivan  to  the  post  of  booking 
manager  for  West  Coast.  However, 
Jimmy  was  willing  to  make  the  sacri- 
fice in  the  interest  of  West  Coast, 
which    will    profit    by    Jack's     well- 


Exhibitors  everywhere  wi 
come  news  that  Fred  C.  Ai 
to  handle  sales  on  the  p 
Grantland  Rice  Sportlights. 
a  real  oldtimer  of  the  businei 
has  a  host  of  friends  through} 
country,  who  know  him  as  a  i 
shooter. 


Shea  Working  on  'Trail  of 

Joe    Shea,   who   has   been  v 
on  "The  King  of  Kings,"  and 
cently    rejoined    J.    J.    McCari 
handling  general  press  work  0 
Trail  of  '98,"  new  M-G-M  roa 


Chicago  Showmen  Hurt 

Chicago — Clement  Kratz,  p 
tion  manager  of  the  Marx  circi: 
Albion  Lambert,  manager  ( 
Granada,  were  injured  in  an  ai 
bile  accident  at  Lincoln  Park, 


N^ 


m 


2654 


23 

99SA 

1854 

2654 

10754 


10 

100 

1,700 


•  Last    Prices    Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)   Over  the  Counter  Transactions    (Bid  and 

Asked), 
(s)   Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange   and   Stanley   in  Philadelphia. 


BROOKS 


THE   NAME   YOU   GO  BY 
WHEN    YOU   GO  TO   BUY 


COSTUMES 

GOWNS     AND     UJVIFOFtMS 


I  1437    B-WAY.  NY  TEL  5580  PENN,  I 

.ALSO    25.0O0    COSTUMES    TO    PFM-r  j 


A     GUIDING    SIGN 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California,  make 
this  famous   hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


1 


ii 


lay  March  18.  1928 


V^^k*s  Headlines 


Monday 

f     interests     expected     to     result 
arrangement  between  or  merger 
ind   FBO. 

[  interstate  commerce  committee 
Iter  he  will  work  for  passage 
iit   bill. 

,   keeping   British  trade   on   edge. 
:io    signs    contract    to    head    New 
1^    Jiibitor    co-operative, 
■r's  Paramount     Theaters    to    build     13 
-      Wisconsin  with   others   planned. 
lal    to    produce    48    pictures     for 
ason. 
^tois  $5,468,529  in  first  year. 

I  Tuesday 

Ists  still  seeking  De  Mille  deal, 
nials. 

ire   legal,    Colorado    judge    holds. 
■  ir;  housecleaning    of     Midwesco    cir- 

ict    no    improvements,    Frank    J. 
Indianapolis,   states,  asking  con- 
probe   of    industry. 

Wednesday 

R  Pearson  to  take  leading  part  m 
ic  )rganization ;  leaves  for  Coast  on 
mo  from  Joseph  P.  Kennedy;  De- 
e  vkers  to  be  discharged  when  pres- 
pic  'es  completed. 

01  nizes  showmanship  department 
lid  [hibitors   on    any    films. 

■'irimes    for    tussle    on    showmg    oi 
im's   Cabin"    in    South. 
ides   Memphis,    Tenn.,    censors   on 
iig      Kings"   ban. 
n  SI  s  in  national  radio  hook-ups  asked 


M.ir.O.A. 
M;:rry     named     general     sales     man- 
oi  Columbia. 

Thursday 

maijers  to  decline  to  eliminate  sales- 
asuggested  by  Sidney  R.  Kent. 
T.  kembusch  plans  meeting  of  inde- 
Khibitors  at  West  Baden,  to  urge 
f  sales  resistance  next  season. 
ig  up  players  as  conferences  start 
oseph   P.    Kennedy   and   Cecil   B. 

A  sts   members   in    55    radio    station 
upftlarch  29. 

Friday 

jv.c  contracts  of  all  independent 
ne  FBO  units  expected  to  move 
lie  studio. 

plan    elimination    of    exchanges ; 
ioux    Falls,     Portland     and     New 
ider   consideration, 
dec  on  on  Fox-F.   &  R.  deal  expected 
.ys. 

"owan   slated    to   become    general 
if  Publix. 
theater    to    make    bow    in    Aus- 


cajels 
s: 
)e 
)utc 
te 
en 


ew 

A. 


ncy    Bros,   and    Marks   houses   in 
eported ;  both  firms  deny. 

Saturday 

toliove    FBO    officials    to    De    Mille 
sn    as    step    in    reported    plan    to 
ire    ithe   and    FBO. 

an    named    booking    manager     of 
it   Cist. 

Gfiburg    heads     Columbia     sales    in 

established   as   annual   award. 

controls  exhibition  in  France. 
I'lin   wins   $75,110   verdict   against 
iinal  in   suit  on   "The  Kid". 

.    acquires    complete    control    of 
iiio  Theaters,  operating  13   Cleve- 
lices. 


;t 

met 


noi 

Gu 

iin 

5th 

d 

Av 

1  s 

!th 

in 
tar 

0 
ms 
Ho 


rts  Guild  Plans 
tie  Theaters  Chain 

Gould,     director    of     Fihn 
1,  stated  his  company  plans 
Little  theaters,   similar  to 
5t.   Playhouse  which  is  op- 
a    rival    organization,    the 
Playhouse     Group,     Inc. 
s   the    first  will  be   erected 
it.,1    between    Sth    and    6th 
^ew  York,  work  on  which 
Vlay  15  for  September  open- 
ers   are    planned    for    other 
■  New  York,  Chicago,  Bos- 
'wood  and  Rochester. 


REPORTED 


REDMAN 
■iltn    Renter' 


•Qgram,   12  films 

Germany    and 

■.,   with   interna- 

oduct    will    un- 

V  foreign   units, 

-vision  of  Brit- 


Making  Them  T  ^f^ 

(.Continued   from   Page    1) 

gets  from  silent  motion  pictures?    These  ar     ' 
ment.    The  only  manner  in  which  they  can 
come  through  experimentation. 

Drama:  On  Film  and  in  l 

Now  in  the  instance  of  "Tenderloin,"  severa 
servations  may  be  drawn.  In  the  first  of  the  ta 
Dolores  Costello,  accused  of  theft,  is  subjected 
gree  by  the  police.  The  result  was  highly  intere  s  under  way  to 
tal  torture  through  which  Miss  Costello  passed,  tl  iyers  along  the 
the  eyes  of  the  audience  saw  on  the  screen  as;  '^*f-.    ^ he  name 

-',  ,.  r    ,  •     ,  nal  is  mentioned, 

form   because   the  processes   of   her   mind   we-    ^j^^  recent  acqui- 

words-  The  fact  that  her  voice  reproduced  ex  international  of 
course,  helped.  This  was  a  definite  demonstrs  for  its  product,  it 
of  dialogue.  The  situation  rang  true  princij  '^*„^;,^"^^*|o'°"J,° 
spoken  lines  were  dramatic. 

The  second  dialogue  which  the   Warners 
replaced  by  Vitaphoned  music  descended  into 
most  lurid  type  of  melodrama.    Mitchell   Lew 
closets  himself  in  the  heroine's  room,  hell-bent  o 
missing  bank   notes.    The   lines,   in   fine  writte 
failed  to  register  when  spoken.    The  third  dialog    -I^^J^.       L^td 
the  picture,  takes  you  into  the  home  of  the  hero  anu- 1,^    y^jt 
Two  former  crooks  visit.    There  are  heard  some  comedy  Vee, 
and  the  finale  of  "Sweet  Adeline."    The  third  spoken  sequence, 
while  not  nearly  as  good  as  the  first,  would  have  gotten  by  had 
the  picture  not  lost  its  audience  through  the  failure  of  the  second. 
With  the  second  dialogue,  removed,  however,  the  picture  should 
be  a  good  deal  better.    It  is  our  intention  to  see  the  film  as  it 
stands  in  its  revised  form.    More  of  that  later. 

A  New  and  Flexible  Technique 

This,  however,  is  certain :  The  lines  for  spoken  dialogue  rep- 
resent a  new  technique.  Producers  will  flounder  until  they  learn 
what  to  do  with  this  un-catalogued  element.  These  portions  of 
the  "Tenderloin"  dialogue  which  missed  did  so  not  because  the 
idea  or  the  reproduction  were  poor.  The  synchronization  was 
excellent,  but  the  conception  bad.  The  innovation  suffered  be- 
cause of  the  utter  banality  of  the  words  put  into  the  mouths  of 
the  characters- 

The  Warners  are  rightfully  entitled  to  credit  for  taking  a 
bold  step  in  an  uncharted  direction.  Exhibitors  and  others  should 
bear  in  mind  that  there  exists  no  precedent  for  this  type  of  un- 
dertaking. The  result,  of  necessity,  will  be  spotty  until  experi- 
ence points  the  way  out  of  the  maze  of  mediocrity.  « 

Gotham  Unfurls  Its  Banner 

Thirty  pictures  for  next  year.  Gotham  has  thrown  its  hat 
into  the  competitive  ring.  The  Sax-Rogers  outfit  has  fine-combed 
loads  of  material  and  has  settled  on  thirty.  Titles  selected  with 
a  canny  eye  on  the  box-office  stick  out  all  over  the  announcement. 
The  stories  are  of  the  type  that  scampers  up  and  down  the  whole 
scale  of  recognized  entertainment  values.  Variety?  What  would 
you  have?  Gotham's  succeeded  in  getting  in  all  of  the  best  es- 
tablished brands. 

The  White-Haired  Impresario 

You  know  who  he  is.  Harry  Reichenbach,  having  dabbled 
in  pearls,  Florida  real  estate  and  transatlantic  flights,  has  eased 
into  the  picture  business  once  again.  Harriet  Beecher  Stowe's 
story  may  have  wildfired  across  the  country  before  and  after  the 
Civil  War,  but  it  is  Reichenbach  who  is  going  to  keep  on  telling 
the  world  of  Uncle  Carl's  version  of  "Uncle  Tom"  and  what  it 
means  to  all  self-respecting  box-offices.  And  you've  simply  got 
to  admit  that  Harry  knows  how — and  howl 

KANN 


Report  Ready 

Sydney — The  Royal  Commis- 
sion named  to  invtstigate  condi- 
tions in  the  Australian  trade, 
has  presented  its  report  to 
Parliament,  which  opened  on 
Feb.  22.  The  investigation 
lasted  nine  months  and  the 
trade  is  anxiously  awaiting  full 
text  of  the  recommendations 
for  legislation   of  the   industry. 


GOV'T  ACTION  SEEN  ON 
ALLEGED  TITLE  CHANGES 


BY    GAYNE   DEXTER 
Editor,    "Everyone's" 

.S\dney — Government   inquiries   are 
Ijeing  made  into  reports  that  pictures 
are   being   shown   in   Australia   under 
altered    titles,    changes    having    been 
made  after  the  original  print  and  title 
passed    the    censors. 

Occasionally    news    reaches    Syne\ 

from     remote     districts     mentionint;_ 

films  with  titles  so  sensational  that  it 

1  ardly  seems  probable  that  they  could 

ri'i-    been    passed    by    censors,    and 

,      ■  ''Vf    is    that    the    original    ap- 

playing    ...       ...       changed.       Board 

fourth    IS    to    op,    ,   ^,  r     .     u 
r,   ■,.■                           '1   these  facts  be- 
Baltmiore.                                ,  , 
under  whose 


^p  rep'u- 


"Secrets  of  Lovers'  Lane" 

By  James  G.  Dunton 
All  rights  protected 

EMPIRE  PRODUCTIONS,  Inc. 

723 Seventh  Aveaue 
Wew  York  City 


0 


Season 
1928-1929 


USED  ALL  OVER 
THE  WORLD 


1000  Pages 
Cloth   Bound 


FREE 

TO 

Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


DAILV 


Sunday,  March 


arch  1:E| 


•/FILMDOM  1 


.AHD  WEEKLY 


I  Jl  V  ■  "^  FILM  DIGEST 


Vol  XLIII  No.  65    Sunday,  Mar.  18. 1928  Price  25  Cents 


JOHN  W.  AllCOATE 


Publisher 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
Wilk,  Traveling  Representative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York.  N.  Y.  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months  $5.00;  3  months, 
$3  00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  commumca- 
tfons  t^  THE  FILM  DiULY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-47.39.  Cable  address:  .  Filmday, 
New  York.  Hollywood,  California— Harvey 
E.  Gausman,  Ambassador  Hotel:  Phone, 
Drexel  7000  and  Washington  9794.  London-— 
Ernest  W.  Fiedman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I-  Ber- 
lin—Lichtbildbuehne,    Friedrichstrasse,    225. 


ate 


Ontario  Gets  $1,700,000 
in  Theater  Taxes  in  1927 

Ottawa — Report  of  the  Provincial 
Treasurer  for  the  fiscal  year  of  1927 
shows  that  the  province  derived  over 
$1,700,000  from  theater  goers  .nenrat 
theaters  in  Ontario.  Of  tb.'nng  thereof 
$1,567,630.48  was  S^^^  ^^  't'Le'^c'omnrn^ 
ticket  tax  desr>.',  if  located  in  the  provinces. 
in  the  year  'is  statement  shall  contain  the 
,_     ..o,.  -.6    information: 

1.  The   location   of   the  theater. 

2.  The  conditions  under  which  it  will  be 
operated,  especially  as  regards  the  provisions 
made  for  assuring  the  safety  of  the  audience. 

3.  The  full  name,  profession,  domicile, 
place  of  birth  and  nationality  of  the  proprie- 
tors, directors  and  operators. 

4.  If  the  theater  is  owned  by  a  company, 
or  is  to  be  operated  by  a  company,  the 
members  of  its  Board  of  Directors  and  a 
certified    copy    of    its    by-laws. 

Receipt  of  this  statement  shall  be  acknowl- 
edged  promptly. 

The  prefectural  administration  shall  send  a 
copy  of  this  statement  to  the  Minister  of 
Public   Instruction   and    Fine   Arts. 

Changes  in  the  ownership,  management  or 
operation  of  cinema  theaters  must  be  re- 
ported under  the  same  conditions  as  the  first 
statement. 

Art.  3.  The  concessionoirs  and  operators 
of  cinema  theaters  must  comply  with  all 
ordinances,  decrees  and  regulations  respecting 
public   order,    safety    and    sanitation. 

The  laws  regarding  the  policing  and  clos- 
ing of  theaters  shall  be  applicable  to  cinemas 
and  the  established  fee  for  the  benefit  of  the 
poor  and  the  hospitals  shall  continue  to  be 
levied. 

Art.  4.  The  public  projection  of  moving 
picture  films  shall  be  subjected  to  the  control 
of  the  Minister  of  Public  Instruction  and 
Fine    Arts. 

With  the  exceptions  determined  by  a  min- 
isterial decree  to  be  issued  based  on  the 
opinion  of  the  commission  organized  by  virtue 
of  Article  5  of  this  decree,  no  moving  picture 
h  m  may  be  shown  to  the  public  unless  this 
hlm,_  including  its  titles  and  sub-titles,  has 
obtained  the  visa  of  the  Minister  of  Public 
Instruction    and    Fine    Arts. 

This  visa  can  be  granted  only  on  the  proper 
recommendation  of  the  commission  referred 
to  in  the  preceding  paragraph.  This  visa 
must  appear  on   every   film   exhibited. 

Every  foreign  film  submitted  for  a  visa 
must  be  presented  in  the  exact  and  integral 
version  as  it  was  or  is  projected  in  the  coun- 
try of  origin,  and  with  an  exact  and  integral 
reproduction  of  the  title  and  sub-titles,  of 
which  a  French  translation  must  be  fur- 
nished. 

Art.  S.  A  Commission  composed  of  32 
members,  appointed  by  the  Minister,  shall  be 
formed  at  the  Ministry  of  Public  Instruction 
^"ij.,  f '"«   Arts,   for   the   control   of   films 

This  Commission  will  include-  The  Di- 
rector General  of  Fine  Arts,  one  of  the 
Assistant  Directors  or  Bureau  Chiefs  of  the 
Department  of  Fine  Arts,  three  representa- 
tives  of    the    Ministry    of   Public    Instruction 


'presentatives  of  the 
,,  one  representative 
riculture,  one  repre- 
of  Foreign  Affairs, 
Ministry  of  Colonies, 
M.^K/A/r;   rnSM-^Mmi^s^ry^ofJustic^ 

FINANCIAL  .  jjye  of  the  Minister  of 
THE  WEEK'S  ive  of  the  Ministry  of 
TEXT  OF  OF-ii'a'ives  of  French  pro- 
,,„';,,^.,  ,,  ^  representatives  of  French 
FOREIGN  M/^^^  French  directors  of 
REVIEWS  Oaters  and  two  French  mo- 
T HEATER  I^  ^nd   eight  persons   chosen 

DEVELOPl^:^'l  'l'"^}.  "°'".P'''"'^-  ,u,, 
r7^TT^^JJ/r>  of  the  Commission,  other 
HOLLY WOi  are  members  by  right  of 
"A  LITTLE  ins,  are  appointed  for  three 
SHORT    5£/B.  he   renominated. 

eneral     of     Fine    Arts     is 
^"■^  "'''='"'""        Two    vice- 
ited   by   the   Minister   of 
nd   Fine   Arts. 


lission,  after  having  ex- 
ALEX  THE  GiM  draw  up  a  list  of 
CFIICAGO  AFTt.\isa. 
COUNT  OF  T£i> films,  the  Commission 
DRESSED  TO  ^leration,  the  whole  of 
HEART  OF  FO/involved,  and  more  par- 
HORSEMAN  Q  in  the  conservation  of 
LADIES  NIG{d  traditions,  and  also,  in 
BATH  . . . -u  films,  the  facilities  for 
MARLIE,    r/ench    films    in   the    various 


inister    of    Public    Instruc- 
Tts    shall    appoint    annually 
Tthe    Commission,    three    of 
'es    of    the    Ministry    of    the 
a  permanent  section  headed 
•»-»•        icepresiden,ts    of    the    Com- 
JrlJ'-jy    the    Minister.      The    said 
may   delegate   its   powers    to    this 
I.    section    as    regards    the    examina- 
~i   films   and  their   eventual   inclusion   in 


.le  list   provided   for   in   the  preceding  article. 

The  Commission  and  its  permanent  section 
may  permit  authors  and  editors  interested  to 
submit    written    or    oral    observations. 

Art.  8.  The  members  of  the  Commission 
and  its  permanent  section  shall  be  paid  by 
means  of  "chits"  given  to  each  person  pres- 
ent at  a  meeting,  the  value  and  the  method 
of  payment  of  which  are  fixed  by  a  decree 
countersigned  by  the  Minister  of  Public  In- 
struction and  Fine  Arts  and  the  Minister  of 
Finances. 

The  fees  for  the  censorship  and  visa  of 
the  films,  including  those  for  verifying  the 
translations  of  the  titles  and  sub-titles,  fixed 
according  to  the  tariff  established  by  law, 
shall   be    paid    by   the    persons    interested. 

Art.  9.  The  provisions  of  this  decree  do 
not  limit  local  police  measures  that  may  be 
taken  for  the  enforcement  of  the  provisions 
of  article  97  of  the  law  of  April  5,  1884,  and, 
at  Paris,  of  the  law  of  August  16  and  24, 
1790. 

Art.  10.  This  decree  shall  become  effec- 
tive beginning  with  March  1,  1928.  It  is 
applicable    to   Algeria. 

The  decree  of  July  28,  1919,  is  repealed 
beginning    with    this    date. 

Art.  11.  The  President  of  the  Council, 
Minister  of  Finance,  the  Minister  of  Public 
Instruction  and  Fine  Arts,  the  Minister  of 
the  Interior,  the  Keeper  of  the  Seals,  Min- 
ister of  Justice,  the  Minister  of  Foreign  Af- 
fairs, the  Minister  of  War,  the  Minister  of 
the  Ma/-ine,  the  Minister  of  Commerce  and 
Industiy,  the  Minister  of  Agriculture,  the 
Minister  of  Colonies,  are  each  charged,  in- 
sofar as  they  are  concerned,  with  the  en- 
forcement of  this  decree,  which  shall  be 
published  in  the  Journal  official  of  the  French 
Republic  and  inserted  in  the  Bulletin  des 
Lois. 

Done  at  Paris,   Feb.    18,    1926. 

GASTON   DOUMERGUE. 
By    the    President    of    the    Republic : 
The  President    of    the     Council,     Minister    of 
Finance, 

RAYMOND    POINCARE. 

The  Minister  of  Public  Instruction  and  Fine 
Arts, 

EDOUARD  HERRIOT. 
The  Minister    of    the    Interior, 

ALBERT  SARRAUT. 
The  Keeper  of  the  Seals,  Minister  of  Justice, 

LOUIS  BARTHOU. 
The  Minister    of    Foreign    AflFairs, 

ARISTIDE   BRIAND. 
The  Minister  of  War, 

PAUL  PAINLEVE. 

The  Minister    of    Marine, 

GEORGE  LEYGUES. 
The  Minister  of  Commerce  and  Industry 

MAURICE  BOKANOWSKI. 
The  Minister  of  Agriculture, 

HENRI    QUEUILLE. 
The  Minister   of    the    Colonies, 

LEON  PERRIER. 


ITALIAN  QUOTA  MEASURE  IS 
RESURRECTED  BY  GOV'T 


Rome— At  least  10  per  cent  of  all 
pictures  screened  in  Italy  must  be 
domestic  product,  by  the  terms  of 
an  inactive  decree  which  has  been 
resurrected  and  will  be  enforced  im- 
mediately. All  theaters  are  to  re- 
port their  showings.  Control  will 
be  vested  in  the  prefectures  and  also 
employees  of  the  Ministry  of  Com- 
merce. The  same  price  must  be  paid 
for  renting  Italian  product  as  dis- 
tributors and  exhibitors  pay  for  for- 
eign   films. 


Visa  System  Controls 
Exhibition  in  France 

(Continued  from  Page  1) 
the  Minister  of  Public  Instruction 
and  Fine  Arts  acting  under  advice  of 
a  committee  of  32.  The  complete  text 
of  the  decree  which  has  an  impor- 
tant bearing  on  the  future  of  Ameri- 
can and  all  foreign  films  in  France 
except  domestic  production,  will 
prove  of  interest  to  the  American  in- 
dustry which  has  been  speculating 
for  several  weeks  over  the  exact  pro- 
visions of  the  law.  It  is  published 
in  full  elsewhere  on  this  page. 


Swiss  City  Has  17 

Zurich — Seventeen  houses  are  now 
in  operation  here,  having  a  combined 
capacity   of   10,000. 


German  Production  Slumps 

Berlin — In  January,  censors  passed 
45  features,  of  which  18  were  Ger- 
man and  27  foreign  (23  for  Amer- 
ica), as  compared  with  26  foreign 
and  26  domestic  during  the  month 
previous. 


New   Theater   in    Oslo 

Oslo — City  of  Oslo  has  purchased 
a  majority  of  shares  in  the  A-S  Stort- 
ingagaten  16,  Casino  theater,  a  new 
house  located  in  the  center  of  the 
city.  It  will  seat  800  and  open  in  the 
fall. 


Goldstein  Heads  "U"   Club 
E.    H.    Goldstein,   Universal   treas- 
urer, has  been  drafted  for  the  presi- 
dency  of   the   Universal    Club,   com- 
posed  of   home   office   employes. 


Egner,  K.  C.  M-G-M  Manager 

Kansas  City — Russell  F.  Egner, 
who  has  been  serving  as  special  rep- 
resentative, is  new  manager  of  the 
M-G-M  exchange,  succeeding  Charles 
Gregory. 


Yeomans  Buys  Sumter  House 

Sumter,  S.  C. — A.  H.  Yeomans, 
former  Dublin,  Ga.,  exhibitor,  now 
is  operating  the  Rex  here. 


"Bill"   Burke  Again   Hurt 

Butte,  Mont. — William  Burke,  pub- 
licity head  for  West  Coast  Theaters 
here,  suffered  a  broken  leg  when  he 
slipped  and  fell  while  crossing  the 
street.  Sixteen  months  ago,  he  broke 
his  right  ankle  in  a  similar  accident. 


New  Cleveland  Exchang 

Cleveland — Lee  Chapman  is 
dent  and  general  manager  a 
Hirsch  is  vice  president  of  In 
dent  Pictures,  formed  for  distr: 
in  Ohio  of  Rayart  product  f 
coming  season.  The  company 
releasing  six  pictures  featuring 
Howe,  six  Billy  Sullivans,  six 
Roosevolts,  six  Tex  Maynan 
Jack  Perris,  and  three  serials. 


"Hank"   Simmons  at  Chic 
Cleveland — "Hank"   Simmoi 
til   recently   in   charge  of  Pat 
ploitation    in    this    territory, 
ported  to  be  doing  sports  for 
ing   Chicago  newspaper. 


Theater  for  Bradford,  Vi 

Bradford,  Va.  —  A  theater 
named  the  Capitol  is  to  be  bui 
on  the  site  formerly  occup 
Delph's  Hotel.  W.  D.  Lorb 
the  contract. 


a 


Brodie  Operating  Baltimore  lips' 

Baltimore  —  The  Majestic 
Light  St.,  has  been  taken  o- 
Joseph  Brodie,  the  owner, 
house  formerly  was  name 
Brodie. 


js 


a 


Toldeo  House  Sold 

Toledo — The  Superba,  belon 
Jack  Gardner,  was  sold  last  t 
W.   V.   Archer  and  Ralph  H; 


Seek  to  Reopen  Brainerd  I; 

Brainerd,  Minn. — Efforts  ar 
made  by  the  city  council  to 
the  Park  theater,  which  ha 
dark  all  winter. 


i'l 


To  Vote  on  "Blue"  La 

Rushville,  111. — Sunday  sho' 
expected  to  be  voted  upon ' 
April  election  here,  following 
entation  of  petitions  to  the  ci 


Get  New  L.  &  T,  Post' 
Chicago — Jules  R.  Moss, 
manager  of  the  Convent  Gart 
Lubliner  &  Trinz,  has  been 
suervisor  of  West  Side  L' 
houses.  Louis  De  Wolf  si 
him  at  the  Convent  Garden, 
Aylesworth  has  been  named  m 
of  L.  &  T.'s  Belpark,  ! 
Henry   Golden. 


Uvalda,  Ga.,   Gets  Picture  Ij    , 

Uvalda,   Ga.— Charles  J.  Ciaj   ^:; 
opened    the    Strand,    first  the!; 
Montgomery  county. 


Boosts  Admissions 

Chattanooga — The    Tivoli  ^ 
creased    admissions   from  30  < 
cents,  to  40  and  60  cents,  the!  j^ 
figure    for   matinees   and  the  ■'^ 
for  night  performances. 


Modern  House  for  Westboro, 

Westboro,  Mass. — After  die 
with  film  interests  for  two] 
with  no  results,  Frederick  E.  Ti 
son  has  decided  to  erect  th( 
modern  picture  house  in  this] 
Plans  are  being  prepared  and| 
will  begin  shortly.  j 

Martin  Opening  Eighth  Ho 

Columbus,  Ga.— Eighth  hoi! 
the  Martin  Theaters  chain,  of, 
by  R.  E.  Martin,  the  Royal,; 
seat  house,  opens  here  early  m 


^1 


THE 


arch  18,  1928 


'S^Sk 


DAILY 


J 

t    t 

0 

)  a 
ion 

ly, 

ni< 

II 


ini( 

m 

vie 


ese 


Lauds  Theater 
;  Community  Asset 

lave  a  civic  program  that 
ile,  do  not  keep  it  a  secret, 
public  know  about  it" 
essage  Business  Manager 
-oole  of  the  M.P.T.O.A. 
)int  meeting  of  the  Rotary 
Clubs  of  Savre,  Pa.  and 
I.  Y. 

ting  was  well  attended  as 
cture   Night"  and  O'Toole 

attlition    to   the    theater    as    a 
institution  and  as  one  of 
ins  in  any  section  for  aid- 
programs.       He     declared 

eijater  grew  and  developed 

coinunity  expanded  and  that 
cooperation  could  always 

3f»,'  established. 

•ffeH  totarians  and  I, ions  to  hold  a 
ight"  and  invite  congressman 
ict  to  attend  and  make  a  report 
goins  on  at  Washington  and 
ivic  leaders  suggest  lines  ol 
t  hiim.  The  same  lines  of  action 
.hoi  he  pursueil  during  a  session 
■Rijlure.  These  representations,  he 
re  leir  agents  and  would  gladly 
th  hem.  Then  he  declared  the 
wspaper  and  even  the  clergy 
in  giving  proper  publicity  to 
for  community  betterment 
1    thus    advance    the    interests 


ive 

0 

lide 


jers   in    the    .Sayre.    VVaverly    ter 
Sunday    opening    campaign    on 
)ole's    visit,    it    is    believeil,    m:i- 
in    that    situation. 


mn 


a>Sh 


ows  Move  On  in 
gham;  Petition  In 

ini.    Ala.   —   The    Sunday 

lign   is  marking  time  un- 

Commissioners    return 

I  are  ab'e  to  formally  re- 

etition    containing    some 

of  registered  voters  who 

s  open  on  Sundays.  This 

II    checked    against    the 

cords.     Charles  C.  Greer, 

the  committee  in  charge 

aign,  feels   sure  it  repre- 

small   part   of  the   senti- 

people   of    Birmingham. 

ition  has  been  encounler- 

urch    leaders,    who    have 

nmiittee  to  combat   Sun- 


r  t 
cd 
nic 


ot 

la- 

^el 
St 
vo 

lie' 

i    V 

1 

n   i 


Saving  in  St. 
1  Appears  Remote 

—Danger  of  daylight  sav- 

n   in   St.   Louis  blew   up 

i^  of  the  Associated   Re- 

nnced    that    the    organi- 

■1  not  assume  leadership 
cment    to    have    daylight 

^    brought    back    to    St. 

year. 

ions  and  the  theater  own- 

)y    the    Municipal    Opera 

■eded    in    killing    all    such 


ebraska  Towns  to 
on  Sunday  Shows 

Elections  will  be  held  in 
iska  towns  on  the  ques- 
day  shows.  Tckamah  in 
s  for  the  third  time  on 
ordinance,  while  Fremont 
1  seek  to  obtain  Sunday 
atrice  also  votes  on  the 
April. 


Foreign  Markets 


By   JAMES    P.    CUNNINGHAM 


HEAVY  TAXES  CAUSED 


Paris — The  French  situation  con 
tinued  to  be  depressed  during  1927 
due  chiefly  to  excessive  state,  poor 
and  municipal  taxes,  according  to  : 
survey  by  George  R.  Canty,  U.  S. 
Trade  Commissioner,  who  reveals 
that  with  a  slightly  greater  use  of 
long  features,  French  production  in- 
creased   substantially. 

American  participation  in  the 
French  market  continued  to  decline 
last  year,  with  other  foreign  coun- 
tries absorbing  most  of  the  loss. 
German  films,  in  particular,  found  a 
mucii  greater  response  in  France 
than  heretofore.  Substantial  head- 
way was  made  in  construction  in 
1927,  and  theater  holdings  of  leading 
.American  jiroducers  increased.  Gross 
recoints  of  theaters,  especially  in 
Paris,  continued  to  advance  and 
amusement  taxes  showed  a  relative* 
ly   substantial  gain   over   1926. 

Important  mergers  involving  American  in 
terests  were  closed  and  cooi)erative  producticjii 
of  features  between  Germany  and  France 
.gave  an  indication  of  a  future  trend  that 
will  likely  involve  other  European  countries. 
New  companies  were  annotuiced  and  as  many 
li(|uidated.  For  the  first  time  in  the  his 
tory  (if  American  companies  in  France  the 
government  moverl  to  collect  certain  taxes 
hitherto  not  required  from  an  American  dis- 
tributing company  operating  under  French 
laws. 


15  American  Films  Receive 
"Conditional"  Licenses 

.Sydney — Under  the  \"ictorian  cen- 
sorship act,  the  following  IS  Ameri- 
can pictures  have  been  given  only 
conditional  licenses- — they  cannot  be 
seen   by   children   under   16: 

"Speedy  Smith"  (Rayart):  "Blood  Ship" 
(Columbia):  "Hard-Boiled  Haggerty"  (First 
.Xat'l);  "Crystal  Cup"  (First  Nat'l)  ;  "Amei- 
ican  Beauty''  (First  Nat'l);  "Madame  Pom- 
padour" (Paramount);  "Figures  Don't  Lie" 
(Paramount);  "Singed"  (Fox);  "Mockery" 
(M-(;-M);  "Adam  and  Evil"  (M-G-M);  "Ir- 
resistible Lover"  (Universal);  ".Silk  Stock- 
ings" (Universal);  "Svirrender"  (Universal); 
"Back  to  God's  Country"  (Universal);  "At 
the    Count    of    Ten"     (Universal). 


Porto  Rican  Business 

Hurt  by  Rainy  Season 

San  Juan — Although  economic  con- 
ditions in  Porto  Rico  are  gradually 
improving  with  the  sugar  centrals 
working  at  full  speed,  tobacco  and 
coffee  crops  have  not  improved,  and, 
due  to  the  rainy  season,  the  picture 
business  is  in   depression, 

A  large  house  is  contemplated  for 
Santurce.  According  to  present 
plans  it  will  be  the  biggest  on  the 
island. 


Poulton    in    "Mystery"    Film 
London — Mabel    Poulton    has   becM 
signed  by  Gaumont  for  a  feature. 


COMBINE  OF  BRITISH 
PLAYERS  REPORTED 


By   ERNEST    W.   FREDMAN 
Editor    "The    Daily    Film    Renter" 

London — A  move  is  under  way  to 
combine  British  players  along  the 
lines  of  United  Artists.  The  name 
of  British  International  is  mentioned. 
In  connection  with  the  recent  acqui- 
sitions by  British  International  of 
Continental  outlets  for  its  product,  it 
is  stated  in  Berlin  that,  in  addition  to 
B.  I.  P.'s  British  program,  12  films 
will  be  produced  in  Germany  and 
five  or  six  in  Austria,  with  interna- 
tional casts.  The  product  will  un- 
doubtedly be  made  by  foreign  units, 
but  under  direct  supervision  of  Brit- 
ish   International. 


Film    Enterprises    Start   Work 

London — Film  Enterprises,  Ltd.,  ;i 
recently-organized  production  unit, 
signed  Harry  O.  Hoyt  to  direct  three, 
first  of  which  is  Cecil  Roberts'  "Sa- 
gusto."  Although  Roberts  is  with 
British  Authors'  Prod.,  he  will  co- 
operate with  Hoyt  on  the  new  vehi 
cle.  .Second  is  "The  Lion's  Skin." 
by    Sabatini. 

Distributing  German  Films 
London — Fritz  Lang's  "The  Spy' 
will  be  distributed  in  Great  Britain 
by  .\.  F.  Film  Service.  Wardour  has 
secured  distribution  of  "The  World 
War."    another    German    film. 


New   $1,500,000   Theater   Deal 

London — Arrangements  are  about 
completed  for  sale  of  the  Black  Bros, 
circuit  of  seven  theaters,  three  (  f 
which  are  in  Newcastle.  Althou,gh 
the  purchaser  is  not  mentioned,  a 
well  known  London  firm  is  said  to 
be  interested  in  the  deal,  involving 
about  $1,500,000. 


Continental  Firms  Getting 
in  on  Australian  Market 

S\  dncy — Continental  companies  are 
beating  the  Fnglisli  distributors  into 
the  Australian  market.  Ufa  is  already 
established  here  and  now  the  newly 
formed  European  Film  Co.,  handling 
Sascha,  Pan  and  a  dozen  other  Aus- 
trian and  French  brands,  have  secured 
their  own  first-run  house  in  Sydney. 
Apart  from  the  English  productions 
which  are  going  through  Paramount, 
First  National,  M-G-M.,  Universal. 
Fox  and  Australasian  Films,  only  one 
direct  distribution  channel  for  British 
film  has  been  formed,  the  British 
Dominion  Co.,  and  while  about  seven 
of  its  201  releases  for  1928  are  bein.g 
booked,  none  as  vet  has  had  ;i   run. 


Seek    Patsy    Ruth    Miller 

London — Negotiations  are  declared 
under  way  with  Patsy  Ruth  Miller 
for  her  appearance  in  a  film  to  be 
produced  by  a  British  company. 
These  deliberations,  it  is  stated,  were 
begun  immediately  upon  the  star's 
arrival   here   for  a  vacation. 


Report  Ready 

Sydney — The  Royal  Commis- 
sion named  to  investigate  condi- 
tions in  the  Australian  trade, 
has  presented  its  report  to 
Parliament,  which  opened  on 
Feb.  22.  The  investigation 
lasted  nine  months  and  the 
trade  is  anxiously  awaiting  full 
text  of  the  recommendations 
for  legislation   of  the   industry. 


GOV'T  ACTION  SEEN  ON 
ALLEGED  TITLE  CHANGES 


BY    GAYNE    DEXTER 
Editor,    "Everyone's" 

.Sydney — Government  inquiries  are 
being  made  into  reports  that  pictures 
are  being  shown  in  Australia  under 
altered  titles,  changes  having  been 
made  after  the  original  print  and  title 
passed    the    censors. 

Occasionally  news  reaches  Syney 
from  remote  districts  mentioning 
films  with  titles  so  sensational  that  it 
hardly  seems  probable  that  they  could 
have  been  passed  by  censors,  and 
the  belief  is  that  the  original  ap- 
jiroved  title  was  changed.  Board 
of  Censors  presented  these  facts  be- 
fore the  Customs  Dept.,  under  whose 
authority  administration  -  of  the  regu- 
lation comes.  An  official  investiga- 
tion   will    i)e    launched. 


Visugraph  to  Sell  Ad. 

Films  to  S.  America 

Advertising  pictures  will  be  intro- 
duced in  South  America,  and  the 
value  of  domestic  pictures  from  an  ad- 
vertising standpoint  pointed  out  to 
government  officials  of  countries 
visited,  by  a  unit  which  Visugraph 
Pictures,  New  York,  is  sending  to 
southern  republics.  The  unit,  headed 
by  Mar\'  Warner,  sails  from  New 
York  Feb.  2  and  returns  in  summer. 
With  Miss  Warner  are  two  camera- 
men and  assistants  equipped  with 
Akely,  Bell  &  Howell,  Eyemo,  two 
still  cameras  and  a  portable  projec- 
tor. 


RICHMOUNT  PICTURES,  inc. 

723  7th  Avenue  New  York  City 

D.  J.  MOUNTAN,  Ptm. 

Exclusive  foreign  represen- 
atives  for  Rayart  Pictures 
Corporation  and  other  lead- 
ing independent  producers 
and  distributors. 

Cable  Addreis:   RICHPICSOC,   Paria 
Cablt    Adreii:    DEEJAY,    London 
Cable   Addreaa:    RICHPIC.    N.    T. 

Exporting   only    the    best    in 
Motion  Pictures 


"Dressed  to  KiU" 

fox  Length:   6566  ft. 

YOU'LL  MAKE  A  KILLING 
WITH  IT.  GREAT  ENTER- 
TAINMENT. UNDERWORLD 
STORY  THAT  TAKES  SECOND 
PLACE  FOR  NO  OTHER  OF 
ITS  TYPE. 

Cast.  ...  Edmund  Lowe,  fine.  It's 
a  new  Mary  Astor:  she's  alive  and 
a  splendid  dramatic  actress,  at  that. 
Others  Ben  Bard,  Ed  Brady  and 
the  greatest  collection  of  tough  eggs 
you've  ever  seen.     Marvelous  types. 

Story   and    Production Crook 

drama.  To  begin  with,  the  yarn  is  a 
peach.  And  so  a  lot  of  difficulties 
were  removed  at  the  outset.  But 
Director  Cummings  built  the  picture 
with  suspense  that  gets  you  and 
holds  you  to  the  end.  There  are 
several  surprise  angles  but  to  tell  you 
what  they  are  will  merely  spoil  it. 
Of  course,  the  law  and  the  power 
of  the  just  triumph  finally,  but  the 
treatment  is  sensible  and  sane  with- 
out sacrificing  one  iota  of  dramatic 
effect.  Mary  Astor  is  out  to  vindi- 
cate her  lover,  falsely  accused  of 
stealing  bonds.  Lowe  and  his  crowd 
have  them.  Mary  learns  it  and  be- 
comes a  member  of  the  gang.  Lowe 
learns  to  love  her;  she  tells  him  the 
truth;  he  delivers  the  bonds  and  then 
the  gang  gets  him.  Just  a  sketchy 
outline    of    the    story. 

Direction Irving  Cunmiings; 

fine. 

Author Wm.  Conselman ; 

Irving   Cummings. 

Scenario Howard   Estabrook 

Photography Conrad  Wells; 

splendid. 


"Ladies  Night  in  a  Turkish 
Bath" 

First  Natiotval  Length:  6592  /(. 
ONE  OF  THE  SADDEST  AL- 
LEGED COMEDIES  OF  SEA- 
SON. TWO  REEL  SLAPSTICK 
STRETCHED  TO  FEATURE 
LENGTH.  TURKISH  BATH 
SCENE  ALL  WET. 

Cast Jack    Mulhall    and    James 

Finlayson  licked  by  combination  of 
sterilized  gags  and  weak  direction. 
Dorothy  Mackaill  ornamental.  Others 
Sylvia  Ashton,  Harvey  Clark,  Reed 
Howes,   Guinn   Williams. 

Story  and  Direction.  .Farce.  From 
stage  play  by  Avery  Hopwood.  The 
perfect  example  of  a  naughty  stage 
farce  washed  laughless  and  simple 
for  the  pure  screen.  The  censorship 
bugaboo  evidently  had  'em  scared. 
The  Turkish  bath  scenes  which  were 
a  scream  of  laughter  on  the  stage  are 
denatured  into  a  girl's  boarding 
school  atmosphere  with  prim  maid- 
ens walking  in  and  out  of  rooms 
muflfled  from  head  to  heel  in  white 
blankets.  One  girl  was  real  naughty, 
and  showed  a  bare  shoulder.  But 
maybe  the  blanket  slipped.  They 
stuck  Finlayson  in  this  riotous  scene, 
and  expected  him  to  do  a  magician 
act  and  get  laughs.  Five  reels  of 
draggy  love  story  get  you  all  het  up 
for  this  riot  of  sadness.  Press  book 
much    funnier   than   the   picture. 

Direction    Edward    Cline ; 

missed  plenty. 

Author    Avery    Hopwood, 

Charlton   Andrews. 

Scenario    Henry  McCarthy 

Photography.  .  .J.   MacKenzie;   fair. 


BilUe  Dove  in 


"The  Heart  of  a  Follies 
Girl" 

First  Natioiml         Length:   5957  ft. 

FALLS  FLAT  WITH  THIN 
STORY  CARRYING  SLIM  EN- 
TERTAINMENT. STAR  POSES 
PRETTILY  THROUGH  REGU- 
LATION STUDIO  STUFF. 
LACKS   PUNCH. 

Cast Billie  Dove  pleasing  eye- 
full,  but  stops  right  there.  Larry 
Kent  a  wooden  hero.  Lowell  Sher- 
man does  his  cynical  man-about-town 
as  per  schedule.  Others  Clarissa 
Selwynne,    Mildred    Harris. 

Story  and  Production.  .  .  .Romance 
of  a  Follies  girl.  From  an  original 
by  Adela  Rogers  St.  John.  She 
must  take  the  blame  for  this  flimsy 
fairy  story  telling  of  the  heart  throbs 
of  a  pure  little  Follies  gal.  Heroine 
proves  that  these  ladies  of  commer- 
cial frivolity  have  kind  hearts,  and 
can  throw  over  a  rich  sugar  daddy 
for  a  poor  but  honest  working  boy 
without  a  murmur.  In  this  case  the 
hero  is  the  secretary  of  the  big 
spender.  Billie  Dove  marries  him, 
and  is  greatly  sifrprised  to  find  out 
this  fact.  Seems  she  had  overlooked 
to  ask  him  just  who  and  what  he 
was.  So  it  goes,  from  one  impos- 
sible situation  to  another.  You  can 
book  this  for  pretty  poses  of  Billie 
Dove — and  that's  about  all. 

Direction. ..  .John    Francis    Dillon; 
script    tied    him. 
Author.  ..  .Adela    Rogers    St.   John 

Scenario Chas.   A.   Logue 

Photography John   J.   Hughes; 

good. 


Dolores  Costello  in 

"Tenderloin" 

Warners  Length: 

UNDERWORLD  MELODl 
OLD  FASHIONED  IN  D 
TION,  WITH  THRILLS 
FAIL  TO  LAND.  OF  T 
TALKING  SEQUENCES 
FIRST  IS  INTEREST 
OTHERS   DRAWBACKS. 

Cast. .  .  .Dolores  Costello,  bi 
as  usual,  does  good  work.  S) 
voice,  splendid.  Conrad 
typically  heroic  but  it's  the  p; 
him.  Voice  registers  nicely.  ( 
Mitchell  Lewis,  Georgie  Stom 
Kelsey. 

Story  and  Production Th 

was  the  first  handicap  here, 
drama  is  great  in  pictures,  i 
well.  It  wasn't  the  fault  of 
thor  entirely  in  this  instanci 
rection  and  the  treatment  a 
what  the  public  expects  to 
1928.  "Tenderloin"  is  an  exai' 
how  they  used  to  be  made 
first  spoken  dialogue  where  1 
is  under  fire  by  the  police  is 
esting.  The  second  where  the 
is  about  to  attack  her  flops,  I 
the  lines  are  so  banal.  The  tl 
the  finale,  ends  with  "Swee 
hnc"'  and  coming  as  it  does  af 
second,    simply    isn't    there. 

Direction    Michael 

misses. 

Author   Melville  Cri 

Scenario    E.   T.  La 

Photography     Ha! 

excellent. 


■•( 


"Turn  Back  the  Hours" 

Gotham  Length:  6500  ft. 

LOADED  WITH  HOKE 
WHICH  GETS  OVER  DESPITE 
SOME  RAW  MELLER  STUFF; 
WILL  PLEASE  AS  OUT  AND 
OUT  MELODRAMA. 

Cast. . .  .Myrna  Loy  is  attractive 
and  shows  promise;  Walter  Pidgeon 
acceptable  as  hero;  Sam  Hardy  does 
stuff  well  in  new  role  as  menace. 
Others  George  Stone,  Sheldon  Lewis, 
Jo.sef  Swickard,  Ann  Brody,  Nanette 
Villon,  Joyzelle  Joyner. 

Story    and    Production. ..  .Tale    of 

adventures  on  an  island  in  the  Car- 
ribean  with  a  gunboat  and  marines 
called  in  to  save  the  day  and  drive  off 
the  renegades,  who  seek  to  steal  the 
heroine  and  her  father's  wealth. 
Hero,  discharged  from  navy  for 
cowardice,  is  rescued  by  heroine  af- 
ter shipwreck.  He  proves  yellow 
when  bandit  insults  girl,  but  finally 
develops  backbone,  and  protects  the 
home  until  arrival  of  a  gunboat. 
Some  of  it  far-fetched,  but  fights, 
knife-throwing,  hardboiled  stuff  and 
the  final  flag-waving  carry  it  over. 
Theaters  catering  to  hoke'  will  find 
this  to  their  liking.  Nothing  in  it 
to  offend  any  nationality. 

Direction Howard   Bretherton; 

puts    in    thrills. 

Author Ed.  E.  Rose 

Scenario Jack  Jungmeyer 

Photography ...  .    Norbert    Brodin; 

very   good. 


Pola  Negri  in 

"The  Secret  Hour" 

Paramount  Length:    7194    ft. 

POLA  'WAY  AHEAD  OF 
MATERIAL.  GIVES  FINE  POR- 
TRAYAL IN  CONFUSING  LOVE 
TRIANGLE  THAT  HAS  FANS 
GUESSING  WRONG  ON  OUT- 
COME. 

Cast....  Star  shines  in  drab  role 
of  waitress.  Looks  old,  but  still 
emotes  as  Pola  can.  Jean  Hersholt 
ably  seconds  her  in  fine  characteriza- 
tion of  big-hearted  wop.  Kenneth 
Thomson  the  third  side  of  triangle, 
and  verj-  good.  Others  George 
Kuwa,    George    Periolat. 

Story     and     Production Love 

drama,  adapted  from  Sidney  How- 
ard's stage  play.  "They  Knew  What 
They  Wanted."  The  latter  was 
banned  from  the  screen,  so  the  pro- 
ducers whitewashed  the  censorable 
stuff.  The  waitress  marries  the  other 
man,  the  father  of  her  baby.  This 
change  from  the  stage  play  gets  it 
by  the  censors,  but  spoils  the 
dramatic  and  human  interest.  Pola 
arrives  to  marry  the  middle  aged 
owner  of  the  orange  grove.  The 
sympathy  is  all  built  up  for  the  audi- 
ence to  expect  this.  When  she  flops 
to  the  other  man,  the  picture  flops, 
too.  Pola's  sincere  work  along  with 
Hersholt's  colorful  role  alone  save 
it.  Audience  seemed  confused  at  out- 
come.   But  Pola's  work  may  carry  it. 

Direction Rowland   V.  Lee; 

admirable. 

Author Sidney  Howard 

Scenario Rowland    V.    Lee 

Photography Harry    Fishbeck; 

all  right. 


"Marlie,  The  Killer" 

Pathe  Length:   4600  ft. 

AVERAGE  DOG  PICTURE, 
AND  KLONDYKE  DOES  HIS 
BAG  OF  TRICKS  IN  REGULA- 
TION STYLE.  SLOW  STORY 
WORKS  UP  TO  HECTIC  CLI- 
MAX. 

Cast.  .  .  .  Klondyke.  the  police  dog, 
a  good  sleuth  and  fighter.  Francis 
X.  Bushman.  Jr.  a  worthy  son  of  his 
dad.  Blanche  Mehaffey  the  usual 
heroine.  Sheldon  Lewis  fine  menace. 
Others  Joseph  W.  Girard,  Richard 
.\Iexander. 

Story  and  Production.  ...  Meller. 
Hero  is  sent  by  his  dad  to  supervise 
building  of  irrigating  dam,  and  fire 
the  foreman  who  has  been  hired  to 
delay  the  work.  So  hero  takes  his 
dog  along  for  company.  The  fore- 
man has  his  gang  attack  hero  who  is 
'ater  brought  into  camp  evidently 
suffering  from  loss  of  memory.  But 
he  is  only  shamming,  and  goes  to 
work  on  the  dam  as  a  laborer.  The 
foreman  figures  he's  safe,  while  hero 
gets  the  inside  dope  on  the  crooked 
play.  The  gal  in  the  construction  of- 
fice, the  dog  and  hero  triumph  over 
the  villainous  foreman  in  his  desper- 
■ite  attempt  to  blow  up  the  dam.  .^ 
hectic  finish  with  lurid  highlights. 
^^'ill  get  a  play  from  the  dog  film 
fans. 

Direction Noel    Mason    Smith : 

average. 

Author     Hazel    Christie 

MacDonald. 

Scenario    George    W.    Pypei 

Photography    Harry    Cooper: 

clear. 


Wally    Wales   in 

"Saddle  Mates" 

Pathe  Length:  d    . 

FORMULA  WESTERN  »    i 
SMOOTHLY,    DEVELOPS' 
STORY,  AND  UNCOVERS ( 
ACTION    BITS.     STAR  E^ 
MAKES  THE  GRADE. 

Cast.  .  ..Wally  Wales  has 
ing  personality,  and  gets  pep  in 
ing  and  fighting  stuff.  Han 
good  support.  J.  Gordon  Ij 
typical  heavy.  Peggy  Montg 
usual  phrail.  Others  Chas.  Wli 
Lafe  McKee,  Edward  Cecil, 
Allen. 

Story  and  Production W 

From      the      story      by     Harr 
Strong.     Hero  and  his  pal  hit 
and    bump    into   the    heavy  wl 
swindled  them   out  of  a  ranch.! 
villain  is  now  running  anotherr 
with  his  gang.     He  plans  to  hal 
hero  bumped  off,  but  the  latter 
of  plot.     They  surprise  the  baj 
alone    on    the    ranch,    and  brini 
back   to   the    bank.      They  fore 
to  draw  out  the  money  to  cov 
stolen   ranch.    Works  up  to  fa 
ish.  and  the   highlight  is  a  scr| 
tween    hero    and    heavy    on 
a    moving   freight    train.     Gooil 
tinuity,    and    story    works   Up 
suspense.      Rates    usual   class 
Lester   F.    Scott   productions, 
satisfy  all  the  horse  opera  fan: 

Direction    Richard  T 

snappy. 

Author    Harrington 

Scenario    Frank  L.  Ini  ^^. 

Photography  .  .  .    Ray  Ries;s      ' 


THE 


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hePort  of  Missing 
I    Girls" 

"(o-es        Length:  7270  ft. 

O.  STUFF  SHOWING 
iL$     FACING     MODERN 
UMAN     STORY     HAS 
ECTION.     OUGHT  TO 

Jarbara  Bedford  extreme- 
Malcolm    McGregor    the 
o.       Fine     cast     includes 
Jngston,     Hedda     Hopper, 
Imng,    Wyndham    Standing, 
rard,      Paul      Nicholson, 
e,    Bodil    Rosing,    Rose- 
,  Lotus  Thompson,   Am- 


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d    Production Drama 

social   life.     Irving   Cum- 

taken   a  very   human   and 

■y,  and  by  a  fine  sense  of 

it   into  a   strong   presen- 

true   to  life — the   sort   of 


I  ST 


c«|that  might  happen  to  any 

in  a  big  city.     It  carries 

punch    in    showing    that 

ents  are  blind  to  the  pit- 

unding     their     daughters. 

octjt  love  affair — out  all  night 

sgraced  the  girl  is   afraid 

She  falls  easy  prey  to 

ickals.  Told  without  bunk, 

a    punch    all    the    way. 

Ivertise   this   as  a   film   no 

V  1  a  j'oung  daughter  should 


Irving   Cummings; 

how. 

Howard  Estabrook 

1 Howard    Estabrook 

giphy.  .Charles  Van  Enger; 


"Alex  the  Great" 

FBO  Length:   5872  ft. 

ANOTHER  STORY  OF  "BIG 
BUSINESS"  JAZZED  UP  LIKE  A 
COMIC  STRIP.  SMART  AL- 
ECKY  STUFF  JUST  IMPOS- 
SIBLE NONSENSE.  A  NICE 
FLOP. 

Cast.  ...Richard  "Skeets"  Gallagher 
tries  the  William  Haines  clowning 
specialty,  and  messes  it  up.  Ruth 
Dwyer  a  good  player  in  the  wrong 
fillum.  Patricia  Avery  just  fair. 
Others    Albert    Conti,    Charles    Byer. 

Story  and  Production. ..  .Romance 
of  business  life.  From  an  original 
by  H.  C.  Witwer.  He  can  wisecrack 
in  slang,  but  wisecracks  don't  make 
six  reels  of  entertainment.  That's 
just  what's  wrong  with  this  impos- 
sible yarn.  "Skeets"  Gallagher  es- 
says the  line  William  Haines  alone 
can  get  away  with — and  flops  sadly. 
He  tackles  the  hardheaded  owner  of 
a  big  department  store,  and  sells  him 
SO  delivery  trucks  with  comic  strip 
methods.  He  gains  admission  to  the 
big  man's  office  by  sending  in  a  card 
stating  he  wants  to  discuss  "petrified 
anchovies  for  Siberia,"  or  fool  words 
to  that  efifect.  And  he  gets  in!  That's 
typical  of  the  rest  of  the  reeling 
reels.  Your  local  Rotary  members 
will   laugh — the   wrong   way. 

Direction Dudley  Murphy; 

handicapped. 

Author H.    C.   Witwer 

Scenario Dudley    Murphy 

Photography Virgil    Miller; 

okay. 


"Chicago  After  Midnight" 

FBO  Length:   6267   ft. 

RATES  FAIR  AS  UNDER- 
WORLD THRILLER.  INCE 
KNOWS  HIS  MELLER,  AND 
FEEDS  IT  TO  THE  FANS  IN 
BIG  GOBS.    STORY  RAGGED. 

Cast.  ..  .Ralph  Ince  plays  lead  as 
gang  leader  and  directs  the  gun  opera 
also.  Both  performances  showman- 
like. Jola  Mendez  as  ingenue  shows 
promise.  Convincing  underworld 
types.  Others  Helen  Jerome  Eddy, 
Bob  Seiter,  Frank  Mills,  James  Ma- 
son, Ole  M.  Ness,  Christian  J. 
Frank,   Carl  Axzelle. 

Story  and  Production.  ..  .Under- 
world meller,  from  the  story  by 
Charles  K.  Harris.  As  a  sample  of 
the  "Underworld"  school,  it's  good. 
The  Chicago  underworld  is  shown 
with  an  atmosphre  of  reality.  The 
characters  don't  overplay,  and  they 
are  all  well  represented — cops,  flat- 
ties, gumshoes,  mugs,  gunmen,  stool- 
pigeons.  After  doing  a  fifteen-year 
bit,  the  gang  leader  hits  Chi  to  give 
the  squealer  the  works.  The  squealer 
is  sitting  pretty  running  a  swell  night 
club.  The  gangster  bumps  him  off 
the  gal's  sweetie  is  accused  of  the 
crime,  and  the  gal  plays  stool-pigeon 
with  the  cops  to  get  the  murderer. 
Works  up  to  an  exciting  surprise 
climax.  Plot  sags  in  spots.  Fair 
dra\v. 

Direction   Ralph   Tnco 

workmanlike. 

Author    Charles    K.   Harris 

Scenario    Enid    Bibbard 

Photography    J.    O.    Taylor; 

spotty. 


"Skinner's  Big  Idea" 

FBO  Length:    5967  ft. 

WEAK      NUMBER.        THREE 

OLD      CRONIES      DODDER 

THROUGH  THE  REELS.  STORY 

OF      "BIG      BUSINESS"      HITS 

KINDERGARTEN    GRADE. 

Cast Bryant   Washburn   only   a 

figurehead.  William  Orland,  Jas. 
Bradbury,  Sr.  and  Robert  Dudley 
three  nice  old  men  left  alone  to  carry 
the  burden.  Others  Ole  M.  Ness, 
Chas.  Wellesley,  Martha  Sleeper, 
Hugh  Trevor,  Ethel  Terry. 

Story  and  Production. ...  It's  hard 
to  classify  this  one.  Looks  like  a 
bid  for  the  vote  of  the  older  genera- 
tion of  office  clerks.  Shows  how 
three  ancient  office  drudges  get  all 
pepped  up  with  young  blood,  dress 
collegiate,  and  close  big  deals  on  the 
golf  links.  Washburn  as  the  manager 
has  been  given  orders  by  the  firm 
to  fire  the  old  fossils.  He  brings  in 
an  actress  as  his  secretary  to  pep 
them  up  into  youthful  go-getters. 
Presto!  Just  like  that  they  leap  for 
the  golf  links  and  corral  the  biggest 
order  of  the  season.  It  will  put  the 
tired  business  man  to  sleep.  And 
convmce  him  that  no  one  in  Holly- 
wood ever  worked  in  a  business  of- 
fice. 

Direction    Lynn    Shores;   flat 

Author    Henry    Irving   Dodge 

Scenario    Matt    Taylor 

Photography  .  .Phil  Tannura;  good 

William  Haines  in 

"The  Smart  Set" 

M-G-M  Length:   6476  ft. 

TYPICAL  SMART  ALECKY 
COMEDY  BUILT  TO  ORDER 
FOR  HAINES.  HE  DELIVERS 
THE  LAUGHS  WITH  HIS  FAST- 
STEPPING    NONSENSE. 

Cast.... Star  works  entertainingly 
in  his  standardized  formula  of  the 
conceited  kidder.  His  original  line 
bound  to  click  with  the  fun-lovers. 
Jack  Holt  merely  used  for  dignified 
contrast.  Alice  Day  dresses  the  sen- 
timental atmosphere  with  genuine 
screen  charm.  Others  Hobart  Bos- 
worth,  Coy  Watson,  Jr.,  Constance 
Howard,  Paul  Nicholson,  Julia 
Swayne    Gordon. 

Story  and  Production.  .  . .  Light 
corned)-.  Director  and  story  writer 
had  William  Haines  and  nothing  else 
in  mind  on  this  one.  So  Haines 
as  the  fresh,  wise-cracking,  conceited, 
gag-pulling  smart-aleck  is  played  up 
from  every  possible  angle.  The 
story's  a  puff  of  smoke.  Haines  is 
in  society,  meets  the  daughter  of 
aristocracy,  and  keeps  cracking  wise 
with  her  throughout  the  reels.  He 
gets  her  so  mad  with  his  damfool- 
ishness  that  she  is  cheering  to  have 
him  shot  or  run  over  by  a  Ford — • 
but  she  loves  him  just  the  same. 
Builds  up  to  international  polo  game. 
with  Haines  winning  for  America. 
Director    ....Jack  Conway;  classy 

Author Byron  Morgan 

Scenario    Ann    Price 

Photography    Oliver   Marsh ; 

very  good. 


Dh  Count  of  Ten" 

Length :    5557   ft. 

.  2S  RAY  HOPELESS- 
.:ii\ST  AS   PRIZEFIGHT- 

OIE  OF  THE  WEAKEST 
3AMAS  EVER  FILMED. 
U>T  LICKED  BY  MATE- 

.  .Poor    Charlie-   Ray    picks 

ispberry.     James    Gleason, 

does    great    characteriza- 

less  cause.     Jobyna  Rals- 

all     any     gal     could     do. 

Ivthe      Chapman,     Arthur 

Sellon. 

iid    Production Drama 

<■  Jng.  Here  is  the  gentle 
rlie  Ray  shown  as  a 
iHtender  for  the  heavy- 
mpionship.       Laugh    that 

n  go  on  with  the  story. 
•s  a  fine,  sincere  perfor- 
he  way.  He's  ably  sec- 
mies  Gleason  of  "Is  Zat 
lio  does  a  great  character- 
his  manager.  But  what 
le  scenario  was  so  far 
ch  a  farce  on  the  fight 
ery  fan  knows  it,  that  it 
before  it's  half  unreeled, 
you  sit  and   wait   for  the 

get  it.  Charlie  enters 
)nship  fight  with  a  broken 

good  reason  at  all.  He's 
'i  play's  licked.     Also  the 

"-nine-ten-out!" 


IS 

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fa 
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OOf 


James    Flood; 


Crerald  Beaumont 
..Harry  O.  Hoyt 
Virgil    Miller; 


"A  Horseman  of  the 
Plains" 

Fox  Length:   4397  ft. 

WESTERN  STAR  GETS  GOOD 
BREAK  IN  NOVELTY  RACE 
THAT  GIVES  HIM  CHANCE  TO 
SHOW  HIMSELF  AT  HIS  BEST. 
SAFE    BET. 

Cast.... Tom  Mix  doesn't  act  any 
better  or  worse  than  usual,  but  his 
riding  tricks  all  on  display  in  ob- 
stacle race  at  country  fair.  Sally 
Blane  the  usual  feminine  adornment 
to  a  horse  opera.  Heinie  Conklin 
kicks  in  with  colored  comedy  high- 
lights. Others  Charles  Byers,  Lew 
Harvey,  Grace  Marvin,  William 
Ryno. 

Story  and  Production. ..  .Western. 
This  is  the  next  to  the  last  that  Fox 
will  do  for  Mix.  They've  made  a 
showmanship  job  of  it.  Tom  is  there 
in  all  the  glory  of  his  fancy  em- 
broidered shirt.  As  usual,  his  acting 
is  in  the  best  traditions  of  the  horse 
opera  school.  His  sentimental  mug- 
ging hasn't  improved.  But,  oh  boy, 
what  a  break  he  gets  on  the  stuff  he 
really  can  do.  He  rides  high,  free 
and  fancy — and  how.  Why  bore  a 
busy  exhibitor  with  the  theme  of  the 
mortgaged  ranch — that  $10,000  prize 
at  the  county  fair  race — the  villains 
overcome  in  bunches,  etc.,  etc.? 
What  you  want  to  know  is  that 
there  is  an  obstacle  race  that's  a  darb. 
Built  up  to  great  suspense.     It  clicks. 

Direction    Benjamin    Stoloff ; 

showmanship. 

Author   Harry  Sinclai, 

Scenario    Fred    My  ton 

Photographer    ..Dan   Clark;   expcn 


"When  Fleet  Meets  Fleet" 

Hi-Mark  S.R.  Length:   7953  ft. 

SCENES  OF  BATTLE  OF 
JUTLAND  FURNISH  REALIS- 
TIC THRILLS.  LOVE  STORY 
DRAGS.  TYPICALLY  BRITISH 
PRODUCTION.  NEEDS  PLENTY 
OF  CUTTING. 

Cast.  ..  .Henry  Stuart  as  the  Brit- 
ish commander  just  fair.  Bernard 
Goetzke  good  as  German  commander. 
Nils  Asther  acceptable.  Others  Agnes 
Esterhazy,  Eugene  Burg,  Darry 
Holm,  Heinrich   George. 

Story    and    Production British 

drama  of  world  war,  produced  by  In- 
ternational Cine  Corp.  A  purely 
British  propaganda  film.  The  only 
appeal  to  American  audiences  are  the 
sequences  showing  the  Battle  of  Jut- 
land between  the  British  and  Ger- 
man fleets.  Many  of  these  scenes 
are  from  the  official  files  of  the  Brit- 
ish Admiralty,  and  therefore  realistic 
and  gripping.  Especially  one  shot 
showing  the  sinking  of  a  battle 
cruiser.  It  turns  turtle,  and  the  crew 
are  seen  slipping  off  into  the  water 
by  the  dozen.  The  incidental  naval 
shots  are  thrilling,  but  the  first  five 
reels  are  only  filler.  They  tell  an 
involved  triangle  love  story  typically 
slow  and  heavy  after  the  British 
manner.  Overtitled.  Needs  cutting- 
plenty. 

Direction Graham   Hewett; 

heavy. 

Author Not    credited 

Scenario Not  credited 

Photographer Not    credited 


Theater  Equipment  and  Management 


By  CHARLES  F.   HYNES 


NATIONAL  NOW  HANDLING 
LOSTfiOLITE  SIGN  LINE 


Chicago — National  Theater  Supply 
Co.  has  secured  exclusive  distribution 
of  Lustrolite  signs,  which  has  its  fac- 
tory at  Davenport,  la.,  and  branches 
at  Chicago,  Cleveland,  Minneapolis, 
Des  Moines,  Kansas  City  and  Cedar 
Rapids.  The  company,  which  two 
years  ago  started  an  expansion  pro- 
gram, plans  to  open  ten  additional 
branches.  Display  signs  and  illumi- 
nated marquees,  featuring  the  pat- 
ented Lustrolite  deep  level  edge  let- 
ter are  among  products  which  the 
company  manufactures  although  it 
makes  practically  every  kind  of  elec- 
trical outdoor  display. 

E.  M.  Clark,  who  is  president  of  the 
Lustrolite  firm,  has  been  in  the  sign 
field  for  45  years.  His  son,  M.  L. 
Clark  is  vice  president  and  sales 
manager,  W.  J.  Housman,  secretary, 
assistant  treasurer  and  general  man- 
ager, for  16  years  has  been  a  banker 
in  the  Tri  Cities.  A  civil  engineer, 
staff  of  artists,  designers  and  drafts- 
man are  on  the  staff,  which  numbers 
about  80. 

The  conipau}'  features  Lustrolite 
changeable  letter  electrical  advertis- 
ing service,  and  carries  over  20,000 
Lustrolite  changeable  letters  of  dif- 
ferent styles  and  sizes  in  stock. 
Electrical  advertising  displays,  or 
theatrical  displays  are  installed  on 
long  term  advertising  contracts,  which 
embrace  a  complete  service,  including 
copy  changes  in  the  sign  at  stated 
period,  usually  about  every  30  daj's, 
but  in  some  cases  oftener. 


The  Stamp  of  Approval 

THE  FILM  DAILY  Stamp  of  Approval  this  week  goes  to  Hey- 
wood  Wakefield  theater  seats.  In  the  Roxy,  the  world's  largest 
theater,  Heywood  Wakefield  seats  are  used.  We  visit  the  Roxy 
every  week  and  sit  in  the  mezzanine  where  one  can  find  solid  com- 
fort and  really  enjoy  the   show. 

One  of  our  friends,  when  he  first  sat  in  one  of  those  chairs, 
said,  "I'm  going  to  give  up  my  apartment  and  hire  a  seat  in  the 
Roxy."  That's  fact.  We  listen  for  comments  in  theaters  and  often 
in  this  house  we  hear  people  remark  how  restful  the  seats  are. 

Give  your  patrons  comfort  with  the  show.  It  means  much  to 
your  business. 


Davies  Joins  Nelson-Wiggen 
Birmingham — L.  J.  Davies,  long 
associated  with  F.  A.  Leatherman,  of 
Atlanta,  who  handles  the  Reproduce 
organ  in  the  Southeast,  has  the  Nel- 
son-Wiggen Organ  Co.  of  Chicago, 
makers  of  the  Selector-Dulpex  Pipe 
Organ. 


Fire  Guards  Impress  Mich.  Governor 
Detroit — Safeguards  for  fire  pre- 
vention particularly  impressed  Gov. 
Fred  Green  on  his  recent  visit  to  the 
Film  Building,  the  state's  chief  exe- 
cutive   declared. 


'If  You  Are  in  the" 


Market   for    Any    Kind    of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US    AND    SAVE 

MONEY 

SEND    FOR    OUR    PRICE    LIST 


Ten  Year  Guarantee  Marks 
a  Feature  of  Brandt  Sales 

Watertown,  Wis. — Ten  year  guarantee  is  a  feature  of  the  Brandt 
Junior  Automatic  Cashier,  marketed  by  the  Brandt  Automatic  Cashier 
Co.,    which    for    .15    years    has    been    selling    its    change-maker    under    this 

system.  Free  trial  of  the 
device  also  is  a  sales  feat- 
ure. The  cost  of  the  Cash- 
ier is  four  cents  a  day,  the 
companj'  states.  It  is  nine 
inches   square. 

The  Brandt's  subtracting 
keyboard  computes  and  re- 
turns change  automatically 
in  the  fraction  of  a  second, 
through  pressing  by  tht 
cashier  of  the  key  corres- 
ponding to  the  price  of  the 
ticket.  Change  is  returned 
direct  to  the  patron,  enabl- 
ing a  speeding  up  of  the 
purchase,  which  helps  elim- 
inate lines  in  front  of  the- 
box   ofifice. 

The  coin  tray  on  the 
front  of  the  machine  takes 
the  place  of  the  cash  drawer 
or  till.  The  coins  are  stack- 
ed in  natural  order,  with 
channels  provided  as  fol- 
lows: nickles  (2).  dimes 
(2)  halves  (1).  The  ma- 
chine also  may  be  supplied 
with  silver  dollar  capacity 
if  desired.  The  tray  can  be 
moved  without  disturbing  its  contents,  so  it  may  be  placed  in  position 
fully  loaded  at   the   start   of  business.      Its  capacity   is  $150. 

The  keyboard  boasts  a  featherweight  touch,  computing  and  paving 
return  change  by  depression  of  one  key,  claimed  a  unique  Brandt  feature. 
The  one  key  subtracting  feature  eliminates  necessity  for  mental  calcula- 
tion in  making  change.  The  double  swiveled  delivery  cup  mav  be  placed 
at  any  angle. 


TALKING  » 

Helping  Solve  the  Profcf 
of  Amplification— I 
Your  Position 


nPHERE  are  many  instance:' 
-*-  a  theater  wants  to  ft: 
piano,  phonograph  or  other  : 
wishes  to  bring  in  radio  mu 
is  hindered  from  doing  so  i 
the  problem  presented  by  ani 
tion.  Hand  played  or  electric 
and  small  organs,  too,  are , 
capped  in  obtaining  maximuci 
tiveness,  because  of  the  sam. 
lem. 


I 
To  rneet  this,  the  H.  C. 
Co.,  Chicago,  is  turning  its  r, 
to  theaters.  ofJering  loud 
and  reproduction  units  which  f 
clared  to  efficiently  and  econc' 
overcome  difficulties  of  ampli;' 
LTtah  exponential  one-piece 
equipped  with  Utah  units,  are' 
suited  for  theater  use.  states 
Brewer,   Ww  York  representa 


The   Brandt   Junior   Automatic    Caahie 


r. 


The  speakers  range  from  x\ 
bo  Orchestra  loud  speaker, 
has  a  20-foot  air  column  di 
horns  with  air  columns  O' 
inches  in  length.  The  compai 
is  to  put  On  the  market  thi 
Dynamic  speaker,  which  is 
bination  cone  and  exponentia 
If  you  are  interested  in  ampli 
devices  investigate  the  Utah 
and  reproduction  units.  Eve 
ater  should  have  radio  recep 
this  day  of  strong  competitive! 
casts. 


lyiLCoa^HByT 

▼▼no  West    32'*St  Wz-oiVbrkNy** 

»  11 


no  West    32'*St,W'«aiV6rkNV' 
Phone   Penna.    0330 
Motion    Picture    Department 
U.    S.   and   Canada  Agents  for   Debrie 


Electrical  Advertising 
School  Opens  Monday 

Cleveland — Courses  in  the  School 
of  Electrical  Advertising  will  open 
Monday  at  the  Ncla  School  of  Light- 
ing of  the  National  Lamp  Works  of 
General  Electric,  and  will  continue 
until  Thursday.  A  similar  course  was 
held  March  5  to  8  at  the  Edison 
Lighting  Institute  of  the  Edison 
Lamp  Works  of  General  Electric, 
Harrison,  N.  J.  C.  J.  Eaton,  chair- 
ninn  of  the  Electrical  advertising 
committee  of  the  National  Electric 
Light  Ass'n,  is  conducting  the 
courses.  The  Westinghouse  Lamp 
Co.  is  co-operating. 


National  Program  Starts 
Expansion  Opening  in  N.Y. 

Expansion  program  of  National 
Program  and  Printing  Co.,  Chicago, 
has  been  started  with  opening  of  a 
branch  plant  at  320  W.  46th  St.,  New 
York,  to  supply  exhibitors  formerly 
•■■erved  out  of   Chicago. 

The  company,  at  present,  says  it  is 
supplying  program  service  to  over 
600  theaters  extending  across  the 
United  States.  A.  Steinberg  heads 
the  main  plant  at  Chicago,  which  he 
says  is  the  largest  institution  of  its 
kind  devoted  exclusively  to  produc- 
tion  of  theatrical  advertising  matter 


A  MANAGER  well  can  be 
ater's  greatest  asset,  hii 
sonality  often  much  more  im' 
than  the  pictures  he  plays.  1 
pearancc  of  your  house,  clqll 
and  the  attitude  of  employes 
more  than  elaborate  trimniin 
lavish  furnishings.  Don't  Sj 
fortune  to  build  a  house,  a 
money  on  your  shows,  only 
little  things  due  to  lack  of  fc 
prevent  your  patrons  from  en 
the  show.  Take  inventory  tod 
see  that  things  are  ship-shi 
vvays  remembering  the  patron] 
titled   to  every  break. 


The    day    of    the    unadorned  iBS 
Picture   Houses   has   passed. 

LEE  LASlFsTUDK 

H.  J.   Kuckuck,  Gen'l  Mgr. 

1818-1838  Amsterdam  Ave.,  N.  ' 

Brad.    4907 
for  desi^s  and  prices  of  SETTH' 


\ 


THE 


y,  Jirch  18,  1928 


;R 


■a^al 


DiAiLV 


IGHTING  DRIVE 


Not     More     Light     but 
ively  Used."     With  that 
,  National  Theater  Sup- 
is  engaged  on  a  better 
e,    campaigning    against 
Ight.     Survey  of  the  na- 
rs,    the    company    states, 
nendous  waste  of  money 
iiess   in   theater   Hghting. 
;rin|  and  production  divisions 
:;i:!  Mazda  are   co-operating 

le,  the  survey  shows  to 
iically  installed  systems; 
lit  use  of  correctly  in- 
ms;    (3)    carelessness   in 

ueil  of   lamps. 

niijber  of  cases,  it  was  dis- 
,  due  to  poorly  installed 
cms,  exhibitors  are  wast- 


ing 


money   on   light   bills   to 
inlallation  of  a  new  system, 
er    pair  service  and  careless 


niei 


of   dead   bulbs   are   con 
ctors    in    theaters    of   the 


giap,    some     of    which    are 

0  \  using  from  one  to  three 
he  mount  of  current  neces- 
f^aire  to  immediately  replace 

causes  loss  of  eflfective- 
careless  replacement  has 
overy  many  houses  are 
tt  or  larger  bulbs,  in  fix- 
led    for    40   watt    lamps. 

r  lamps,  in  a  wrong  de- 
the  biggest  possible  flash, 

1  entraining  glare,  where  soft 
:  wb  intended  by  the  design- 


ciuf  Gets  National  Post 

xj-W.   C.   Denny   has   taken 

i(!  of  O.    H.   Button   in  the 

'   st    for    National    Theater 

headquarters  here.    Dut- 

in   Seattle   on   a   special 

ment. 


land, 
new 
velty 
I  be- 
by 
tgher 
quip- 
Chi- 


Are  You  Wasting  Lighting? 

Pointers  for  Efficient  Lighting 

Be  sure  you  aren't  burning  larger  lamps  than  necessary. 

Replace  dead  lamps  at  once. 

Watch  the  marquise,  and  sign  for  "duds." 

Don't  allow  dead  lamps  to  ruin  the  effectiveness  of  your  decora- 
tive scheme. 

Discount  the  original  cost  of  a  lighting  system  against  future 
service  and  effectiveness. 

Be  sure  the  auditorium  lighting  is  adequate  but  without  eye- 
straining  glare. 

Have  your  lighting  system  regularly  inspected  by  experts. 

Don't  allow  economy  to  reduce  the  effectiveness  of  your  light- 
ing system. 

Be  sure  the  origfinal  installation  is  right. 

Do  not  hesitate  to  re-install  completely  or  partially  if  the  saving 
in  monthly  light  bills  will  warrant  it. 

Remember  box  office  receipts  depend  in  part  on  good  lighting. 

Light  properly  used  adds  50%  to  the  effectiveness  of  your  stage 
or  screen  production. 


FOR  USE  IN 


NOW  BUILT 
THEATERS 


Muscatine,  la.  —  The  Calliaphone, 
which  for  14  years  has  been  manufac- 
tured by  the  Langley  Co.,  here,  is  be- 
ing offered  for  theater  use,  to  serve 
the  purpose  of  the  pipe  organ.  A 
number  of  houses,  particularly  in  the 
Middle  West,  are  finding  in  the  Calli- 
aphone a  new  tonal  quality,  for  the 
cueing  of  pictures,  according  to  Nor- 
man Baker,  head  of  the  company, 
who  says  98  per  cent  of  Calliaphones 
in  use  are  Tangleys. 

The  Calliaphone  is  encased  and  in- 
stalled in  manner  similar  to  a  piano, 
with  no  special  installation  necessary. 
The  air  blower,  or  motor,  goes  in 
the  basement  or  an  adjoining  room, 
the  same  as  with  a  pipe  organ,  and 
may  be  any  distance  removed  from 
the  instrument,  to  which  it  is  con- 
nected with  a  hose.  The  instrument 
may  be  played  automatically  or  by 
hand.  A  loud  volume  Calliaphone  for 
street  ballyhoo,  also  is  manufactured 
by  the   company. 

The  instrument  is  light,  small  and 
compact,  and  is  practically  of  all- 
metal  construction,  making  it  practi- 
cally weatherproof.  The  tone  is  be- 
tween that  of  a  pipe  organ  and 
calliope.  The  instrument  is  59^4 
inches  in  height  and  covers  floor 
space  of  24  by  32  inches.  Its  weight 
is  375  pounds.  A  small  engine  is  used 
to  operate  the  air  blower  which  fur- 
nishes air  for  pipes  and  a  vacuum  for 
operating      the      automatic      playing 


mechanism.     The  engine  blower  out- 
fit weights  450  pounds. 

The  keyboard  is  similar  to  that  of 
a  piano,  and  the  Calliaphone  is 
similarly  played.    By  pressing  a  lever. 


The  Calliaphone  designed  for 
theater  use. 


the  automatic  mechanism  is  set  in 
motion  with  a  roll  used  similar  to 
that  of  a  player  piano.  Ten  rolls  are 
played,  and  the  device  rewinds  auto- 
matically. The  instrument  is  built  in 
43  and  58  whistle  models. 


Keeping  Up  With  the  Parade 

Mayfield,  Ky. — In  order  to  keep  the 
Dixie  and  Princess  up  to  the  minute 
in  every  way,  the  Strand  Amusement 
Co.,  is  spending  several  thousand  dol- 
lars. The  Princess  will  have  a  new 
front  and  an  arcade,  which  will  ex- 
tend the  full  length  of  the  building 
and  be  tiled  in  white.  Two  new 
projectors  and  a  new  organ,  have  been 
installed.  A  changeable  electric  sign 
is  to  be  added  to  the  front.  At  the 
Dixie,  300  new  seats  and  a  new  pipe 
organ  are  to  be  installed,  while  the 
front  of  the  house  is  to  be  improved. 


Inventions 

A  camera  has  been  designed  with 
which  400  pictures  can  be  taken  on 
one    filling   of   standard   film. 

A  film  coating  for  photographic 
negatives  is  being  produced  from 
wood  fibre  cellulose  instead  of  gela- 
tine. 


Theater  Signs  Cause  Complaint 

Milwaukee — -Notice  has  been  serv- 
ed on  theater  owners  here  that  they 
must  comply  with  the  building  code 
or  suffer  revocation  of  license,  be- 
cause of  loose  signs  in  the  lobby. 


STUNT  EMPHASIZES  VOLUME 
or  SEEBURG  ORGAN 


Chicago — Demonstrating  the  un- 
usual effects  possible  with  Seeburg 
Reproducing  Pipe  Organ,  was  the 
organ  stunt  recently  put  over  at  the 
Marbro  here  by  Edward  K.  House, 
"the    singing    organist." 

House,  in  the  customary  way,  took 
his  place  at  the  elevating  console  of 
the  five-manual  grand  organ  and  be- 
gan his  act.  All  was  serene  until 
suddenly  the  instrument  refused  to 
toot  a  note!  Obviously,  this  was 
quite  a  serious  situation,  and  of 
course,  he  affected  to  offer  apologies 
when,  just  in  the  midst  of  his  talk, 
without  any  manipulation  of  the 
manuals,    the    organ    started    to   play. 

Then  the  instrument  became  silent 
again  and  House  endeavored  to  ex- 
plain how  human-like  in  temperament 
a  pipe  organ  can  be.  Again  a  few 
strains  of  his  selection  were  heard 
without  his  aid  and  he  called  upon 
the  organ  to  play  the  entire  chorus 
while  he  sang. 

After  the  applause,  a  spot  was 
thrown  on  the  other  side  of  the  the- 
ater where,  on  another  elevating  plat- 
form appeared  the  Seeburg  reproduc- 
ing pipe  organ,  in  its  entirety,  all 
standard  parts,  pipes  and  blower 
being  used. 

This  demonstrated  the  adaptability 
of  the  remote  control  device.  The 
Marbro  seats  5,250  and  hitherto  it 
has  not  been  thought  possible  that 
sufficient  volume  for  such  a  large 
house  could  be  secured  from  an  in- 
strument of  the  Seeburg  type,  and 
yet  here  it  was  rendering  a  duplicate 
of  the  featured  organ. 

The  important  feature  was  the  fact 
that  no  other  equipment  than  stand- 
ard was  used.  The  pipe  complement 
was  the  same  as  used  in  standard 
models  of  the  small  size  now  being 
offered.  The  blower  was  not  only 
the  same,  but  actually  mounted  on 
the  same  platform  as  the  organ.  (It 
might  be  mentioned  that  the  blower 
was   encased   in   a   Celotex  covering). 


THOUSANDS 
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SHOWMANSHIP   ANALYSES    OF 

PRESENTATIONS   AT   LEADING 

THEATERS 


Presentations 


A   PRACTICAL    GUIDE  TO       A 
EXHIBITORS  IN  BUILDIN(!   ll) 


PROGRAMS 


\By   JACK    HARROWER 


ROXY  AT  HIS  BEST  TOR 
1ST  ANNIVERSARY  BILL 


Anniversary  Week  was  at  the  Roxy. 
The  program  was  elaborate  in  the 
extreme,  marked  by  a  gorgeous  and 
impressive  stage  production  that 
carried  out  the  idea  of  the  Cathedral 
of  Motion  Pictures,  Roxy's  pet  name 
for  his  theater.  Dressed  as  white 
robed  choir  singers,  the  chorus  came 
slowly  down  the  winding  stairs  at 
each  side  of  the  proscenium,  chanting 
as  they  bore  aloft  lighted  candles.  As 
they  reached  the  stage,  curtains  parted 
revealing  interior  of  cathedral  with  the 
altar  occupying  the  entire  stage. 
Background  sliowed  an  immense 
stained  glass  window.  A  figure  of 
the  A'ladonna  was  at  center  of  altar, 
with  grouped  figures  on  the  white 
stairs.  Groups  of  singers  in  the 
balconies  sang  the  anthems  as  the 
stage  ensemble  executed  the  ritual, 
moving  in  front  of  the  altar  in  stately 
processional.  The  Madonna  wore  a 
gold  robe  over  her  white  raiment. 
Soft,  diffused  colored  spots  were 
played  from  sides  and  overhead,  and 
with  the  stately  music  and  ecclesias- 
tical decorations  it  furnished  a  digni- 
fied and  impressive  number. 

The  special  invocation  that  marked 
the  premiere  of  the  Roxy  was  re- 
peated, with  Leslie  Stowe  delivering 
it  in  center  stage  opening,  lighted  in 
soft  yellow  with  the  rest  of  the  stage 
darkened.  As  he  finished  with  "Let 
There  Be  Light!"  lights  broke  out 
on  orchestra  pit.  Then  Van  Dusee 
appeared  in  front  of  curtain  as  a 
clown,  and  performed  a  dramatic  bit, 
"Laugh,  Clown,  Laugh". 

The  divertissements  covered  a  bird 
song  sung  from  the  left  balcony,  a 
boudoir  scene  with  the  Roxyettes  do- 
ing a  routine  dressed  as  white  powder 
puffs,  a  quartet  from  "Rigoletto," 
and  a  repetition  of  "East  Side,  West 
Side",  a  silhouette  in  red  lighting  that 
scored.  The  uniform  staff  were 
brought  before  the  curtain  for  a  brief 
drill. 

What  was  evidently  intended  as  the 
big  hit  fell  pretty  flat,  however.  It 
was  a  spectacle  number  to  typify  the 
Roxy  birthday  party.  Introductory 
song,  "Hello  Everybody",  was  sung 
by  Gladys  Rice  from  the  balcony. 
If  this  was  meant  to  put  the  cus- 
tomers in  the  birthday  spirit,  it  missed 
sadly.  The  lyrics  were  sing-song,  and 
the  scoring  more  so.  Curtains  parted 
to  show  an  immense  white  frosted 
birthday  cake  surmounted  by  a  burn- 
ing white  candle.  The  figures  were 
grouped  on  the  "layers"  of  the  cake 
as  decorations.  The  ensemble  went 
through  very  routine  stuff,  featured 
by  flowing  robes  of  gauzy  material.  A 
bronze  dance  with  Renoff  and  Renova 
wearing  gold  and  silver  bronze  and 
•'ot  rnuch  else,  was  the  best  part  of 
the   birthday   party. 


Predicts  Wide  Vogue  in  Australia 

for  Wisely-Handled  Presentations 


Sydney — "All  the  arguments  in 
the  world  won't  stop  presentations 
in  Australia.  It  remains  for  the  new 
Capitol  and  Regent  to  put  over  the 
show  properly  and  the  vogue  will 
flash  around  the  continent,"  accord- 
ing to  Gayne  Dexter,  editor  of  "Ev- 
eryone's," who  believes  that  "the 
public  wants  something  more  than 
pictures,  and  wisely-budgeted,  well- 
handled    presentations — without     ex- 


travagances— can    fill    the    gap    very 
profitably." 

Tapping  of  theater  box  office  re- 
ceipts by  tin-hare  races,  carnivals, 
stock  companies,  etc.,  can  be  attribu- 
ted to  the  fact  that  they  offer  "novel- 
ty— change — something  with  more 
zest  than  pictures." 

"About  130,000,000  people  attend 
film  theaters  every  year  in  Australia," 
Dexter  points  out. 


PARAHOUNT  STAGE  SHOW 
FLOPS  BADLY-AND  HOW 


One  of  the  flattest  stage  presenta- 
tions seen  in  this  neck  of  the  woods 
for  many  a  moon  was  the  tidbit 
labeled  "Galloping  On"  at  the  Para- 
mount. Back  to  Merrie  England  in 
the  old  days,  when  gents  in  red  hunt- 
ing jackets  drank  and  sang  before  and 
after  the  fox  was  caught.  The  setting 
was  a  "wild"  woodland,  and  it  clut- 
tered up  most  of  the  stage  for  no  good 
reason.  There  was  no  real  hunt,  io 
diey  really  didn't  need  much  stage. 
They  threw  in  a  lot  of  third  rate  hoof- 
ing and  vocalizing,  and  tried  to  give 
it  a  Ritzy  atmosphere  by  labeling  it 
in  three  scenes  (on  the  program): 
•Before  the  Hunt",  "The  Hunt  In 
Surrey  Wood",  and  "The  Masque 
After  the  Hunt".  You  could  walk  in 
at  any  time  during  the  three  scenes, 
and  any  one  of  those  captions  would 
apply.  For  the  stage  set  never 
changed.  Just  woods — -wooden  woods. 
And  a  lot  of  wooden  acting,  singing 
and  dancing. 

Just  two  bits  stood  out,  and  they 
deserve  all  the  generous  applause  they 
got.  Ben  Blue  and  his  funny,  loose 
legs  did  some  fast  and  hilarious  work 
that  made  the  customers  momentarily 
forget  that  they  still  had  another  scene 
to  go  in  the  English  Hunt  agony. 
Before  his  appeared  Alfred  Latell  in 
the  skin  of  a  goofy  bulldog  who 
kidded  with  his  mistress  who  was 
trying  to  make  him  understand  cer- 
tain things.  The  crazy  antics  of  this 
comedy  dog  and  his  barks  and  growls 
that  were  half-spoken  words  were 
done  with  a  fine  comedy  slant  that 
scored  decisively.  These  two  bright 
comedy  spots,  however,  only  served 
to  make  the  rest  of  the  dumb  proceed- 
ing and  settings  worse  by  comparison. 


Johns  to  Indianapolis 

St.  Louis — Skouras  Bros.,  are  nego- 
tiating for  a  personality  to  succeed 
Brooke  Johns  at  the  Missouri.  Johns 
is  booked  for  transfer  to  Indianapolis, 
where  he  will  endeavor  to  put  over 
the  Skouras  branch  of  stage  shows 
at   the    Lieber   houses. 


WELL  BALANCED  BILL 


Confining  itself  to  three  numbers, 
the  Strand  stage  bill  furnished  un- 
pretentious entertainment  that  proved 
diverting  and  lively.  Opened  with  a 
black  drop  and  nothing  but  a  white 
lamppost  and  white  barrel  alongside 
for  contrast.  Billy  Randall  appeared 
all  in  white,  and  after  some  myster- 
ious movements,  fishes  a  violin  from 
the  barrel,  and  went  into  some  eccen- 
tric steps,  playing  the  instrument  in 
perfect  harmony. 

The  next  number  was  Billy  Randall, 
the  Australian  tenor,  who  got  a  big 
hand  as  he  appeared.  He  pulled  a 
neat  group  of  songs,  finishing  with 
Irving  Berlin's  latest,  "I  Can't  Do 
Without  You."  He  could  have  stayed 
there  for  the  rest  of  the  show,  judg- 
ing by  the  reception  he  received. 
He's  a  classy  vocalist  who  catches  the 
popular  angle  in  high  grade  stuff. 
The  last  bit  offered  the  colorful  at- 
mosphere with  "the  Night  Club  Gyp- 
sies". The  set  was  a  blue  sky  drop 
with  trees  and  hanging  festoons,  and 
striped  Oriental  tents,  one  on  each 
side  of  stage.  The  seven  accordionists 
spilled  some  sprightly  music,  and 
the  girl  gypsy  sang  pleasingly.  For 
the  finale  James  and  George  Trainor 
were  on  for  some  nifty  stepping.  Their 
work  both  solo  and  doubling  was 
snappy,  and  they  were  just  the  right 
touch  for  the  brief  but  worthwhile 
entertainment. 

Reiser  took  the  orchestra  through 
excerpts  from  Victor  Herbert's  "For- 
tune Teller",  nicely  arranged  and  not 
too  long.  In  addition  to  the  feature, 
Pathe's  short  of  Will  Rogers  in  Lon- 
don completed  the  bill. 


ly     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builderi 

BARREL  O'  FUN  and 
PACKAGE  PARTY 

Phone  me  >t  CANal  6480 


KNOCK'EMHOTAI 
WITH  THE 


Looks  as  if  Major  Bowes 
self  for  the  anniversary  coi! 
at  the  Roxy,  for  he  camel 
with  a  darb  of  a  stage  prei 
such  as  the  Capitol  has  not! 
a  long  while.  The  outstari 
was  Emile  Boreo,  who  helpo 
"Chauve  Souris"  over  not 
ago.  He  did  four  numbers,  i' 
ping  its  predecessor.  His  ' 
Soldier"  got  a  great  hand,  1 
tie  dramatic  turn  for  the 
pulled  'em  right  up  from  th 

Mort    Harris   staged  the 
tion,  "Northern  Knights,"  wb 
ed  Canadian  atmosphere  all 
shop.     There   was   an  addei^ 
tion    in    the    Sixteen    Singing' 
dressed  as  Northwest  Mount 
group    opened    the    show  v 
Petroff    Girls    in    nifty   gar 
through   a  neat  routine.    Tl' 
lowed  Jerrie  with  his  accord 
cialty  dance,  but  his  second 
in    a    Charleston    with    slow 
topped  by  a  mile-a-minute  fin; 
the  customers  a  chance  to  a; 
which  they  did.     As  if  this 
enough,    Erner    and    Fisher 
out   for   a   slapstick  bit  calli 
Spirit  of  St.  Vitus"  that  was 
They  ran   Boreo  a  close  set 
popularity   on   a  bill  that  w; 
from  all  angles.  The  finale  w 
and   novel,  with  the  ensemb 
ed  as  Indian  maidens  in  a  fc 
flash.    The  electrical  effects  in 
staged,    and    all    hands   wal! 
reasonably    assured    that  tk, 
seen  an  honest  t'gawd  prograj 
the    chapeau   to    Major  Boi 
earned  it  on  this  one. 


I 


Standard 

VAUDEVIL 

for  Motion  Picture  Pre«eiit«>i< 

The  FALLY  MARl 

VAUDEVILLE  AGENC 

Lackawanna  7876 
1579     BROADWAY,    NEWYORK 


AMALGAMATEl 
VAUDEVILLE  AGE 


Attractions  for 
Picture  Theatrei 

Standard    Vaudevilk 


1600  Broadway,    New  YoilL 
Phone  Penn.  3580  ^ 


Q/^ILY       Sunday,  March 


=3^^^B^5«j^^ 


old  Leaf  Valuable  Reflector 

Elnent  Increases   Intensity  of   Light   Without   Any   Discomfort   to  Players  and  Aids  Results — 
Cltistie  Staff  Seeking  Material  — Other  News  and  Wilk*s  Breezy  Comments  on  Screen  Personalities 


T 


ITS  BY  FRED 
)l 


L 


njfiew  in  the  science  of 
las  just  been  tried  out 
nson  and  found  to  be 
It  is  the  use  of  gold 
ecting  element  behind 
ind    2,000    watt    incan- 


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ecent  experiments  con- 
Association  of  M.  P. 
Academy  of  Arts  and 
the  American  Society 
raphers,  it  has  been 
nchromatic  negative  is 
his  film  is  especially 
;llow  light  and  camera- 
s  over  their  lenses, 
ing  "The  Sunset  Le- 
1  est  Paramount  picture, 
led  to  experiment  with 
bulbs.  He  enclosed 
ual  reflectors,  but  cov- 
tion  silver  surface  with 
frosted  the  side  of  the 
lie  set.  This  made  all 
colored.  It  was  found 
increased  the  intensity 
ithout  causing  any  dis- 
:  the  players,  and  at  the 
■  splendid  photographic 

with  many  other  ex- 
'homson  believes  that 
the  future  will  be  done 

ent  bulbs  as  soon  as 
.ineers  have  invented 
reducing  the  heat  they 


Lloyd  Plans  College  Film 

Harold  Lloyd  is  considering  pro- 
duction of  a  college  picture  as  his 
next  for  Paramount,  following 
"Speedy."  It  is  one  of  three  themes 
under  consideration. 


ie  rroduction 

iff  Seeking  Ideas 

hristie  production  peo- 

on   vacation    jaunts    in 

ic  ideas  while  the  stu- 

closed  in  preparation 

ison  of  picture  making. 

,  director,  and  Al  Mar- 

r,  have  left  for   Hono- 

r    Hawaiian    islands   on 

Honolulu."      Directors 

Gillstrom   are    already 

o  Europe.  Frank  Conk- 

-  liead,    is    in   Tahiti    and 

Ml.    Bobby    Vernon    leave 

F.I  New  York.     Al  Chris- 

j;  in  Hollywood  for  the 

n,  preparing  production 

t\  new  year  of  pictures. 


■  cc 

om 

Edi 
>ho 


structive  editing  may 
that  near  winner  into 
a  WOW 

RD  A.  DuBRUL 
T  Scenarist 

y.  Navarre  4800 


J.  J.   Gain   Returns 
J.    J.    Gain,    executive    manager    of 
the    Paramount    studio,    has    returned 
from  a  two  week's  vacation  and  busi- 
ness   trip    to    New    York. 

Small  Denies  T-S  Report 

Edward  Small  in  denying  he  is  to 
join  TitTany-Stahl  says  he  will  de- 
vote himself  in  1928  to  special  pro- 
ductions. Small  will  produce  "My 
Man,"  starring  Fanny  Brice.  Vita- 
phone  probably  will  figure  in  this 
production  which  Alfred  \.  Cohn  is 
writing  and  which  Howard  Wal- 
lace  will  most   likely   direct. 


Signed  for  Columbia  Cast 
Alec    B.    Francis    and    Rex    Lease 
have    been    signed    by    Columbia    to 
support  Jacqueline  Logan  in  "Broad- 
way Daddies." 


Brook,  Irene  Rich  Signed 

Clive  Brook  and  Irene  Rich  have 
been  signed  to  appear  in  a  mystery 
story,  as  yet  untitled,  that  will  be 
produced  by  FBO,  with  Bert  Glen- 
non   dfrecting. 


Wins  $5,000  in  Contest 

Rena  Vale  of  Los  Angeles  won 
first  prize  in  the  Paramount-"Photo- 
play"  contest  for  story  ideas.  Total 
awards  were  $15,000. 


Hecht    Completes  "Hector"   Script 

Kalmun  Hecht  has  completed  the 
scenario  of  "Hector,"  based  on  the 
Greek  mythological  character.  He 
has  been  working  on  the  script  for 
the  last  six  years. 


Grinde    Signs    New    Contract 

Nick  Grinde,  who  is  now  direct- 
ing the  first  of  a  new  series  of  west- 
erns starring  Tim  McCoy,  not  yet 
titled,  and  who  also  directed  Mc- 
Coy's "Riders  of  the  Dark,"  has 
signed  a  long-term  contract  with 
M-G-M. 


"Miracle  Girl"  Next  Compson 

"The  Miracle  Girl"  will  be  Betty 
Compson's  next  picture  for  release 
by  First  Division  Distributors.  She 
recently  completed  "The  Masked 
Angel"  for  the  company. 


Root  Named  Selznick  Aide 

Wells  Root  has  been  named  as- 
sistant to  David  Selznick  at  Para- 
mount. 


Signed  for  Vitaphone 

Mme.  Schumann-Heinck  and  Rosa 
Raisa  have  been  signed  for  Vita- 
phone  numbers. 


E 'kittle 
from  **Lots'' 
By    RALPH    WILK  ^^^ 


Hollywood 

BOB  RYAN,  a  familiar  figure  at 
the  Paramount  Long  Island 
studio,  is  busy  on  the  Coast.  He 
has  just  finished  a  role  in  "Power" 
and  was  recently  seen  in  "The  Heart 

of  a  Follies  Girl." 

*  *         * 

Our  Passing  Show:  Joe 
Schenck,  in  golf  suit,  writing 
telegrams;  Gwen  Lee  practic- 
ing violin  between  scenes ;  smil- 
ing Ben  Silvey  discussing 
fights  and  pictures. 

*  *        * 

Two  of  the  oldest  film  editors  in 
point  of  service  are  Eddie  Robbins 
and  Ralph  H.  Dixon,  both  with  Fox. 
Eddie  started  with  the  Chaplin- 
Essanay  unit,  while  Ralph  has  been 
chief  film  editor  of  Universal  and 
Triangle. 

Bill  Wright  spends  his  vacations 
in  Lawrenceburg,  Ind.,  Ray  Harris, 
the  scenarist,  wanted  Bill's  Law- 
renceburg address,  but  was  informed 
he  needed  only  the  name  of  the  town. 
Latvrenceburg  has  only  300  people, 
and,  no  doubt.  Bill  is  its  most  illus- 
ti'ious  product.  By  the  way,  Bill 
recently  returmed  from  a  country- 
wide tour,  on  which  he  publicized 
Ruth  Taylor,  the  blonde  whom  gen- 
tlemen prefer. 

W.  Pledge  Browne,  long  a  "star 
reporter"  on  New  York  papers,  will 
make  his  first  screen  appearance  in 
"The  Bellamy  Case."  Browne  work- 
ed on  the  Hall-Mills  and  Snyder- 
Grey  murder  cases,  and  in  Los  An- 
geles found  Welby  Hunt  for  his 
paper  nine  days  before  the  police  ar- 
rested   Hunt. 

A  Hollywood  fable — Once  upon  a 
ti^ne  there  was  a  title  ivriter  who 
never  read  a  humorous  publication. 

Our  Passing  Show:  Ed- 
ward H.  Griffith  giving  an 
•appreciative  passenger  a  ride 
from  Culver  City  to  Holly- 
wood; Emit  Jannings  attend- 
ing   his    first    fight    at     the 


FRANK  ZUCKER 

A.  S.  C. 

Cinematographer 

220   W.  42nd   Street 

'Phones: 

Wadsworth     5650,     Wisconsin    0610 

New  York   City 


Legion  club;  John  Waters 
playing  golf  ivith  James 
Flood  and  a  bystander  snaking 
a  pun — "flood-waters." 

*  *         * 

Our  old  friend,  Leo  Pierson,  for- 
merly stage  manager  of  the  Para- 
mount Long  Island  studio,  has 
joined  the  Paramount  coast  staff  as 
a   unit  business   manager. 

L.  W.  "Sunny"  McLaren,  here  for 
the  first  time,  declares  he  has  yet 
to  see  a  beautiful  girl  in  Hollywood. 
Mebbe,  our  friend,  "Sunny,"  is  mak- 
ing a  guarded  statement,  as  Mrs. 
McLaren  is  with  him.  Lester 
Cohen,  the  7iovelist,  describes  Holly- 
wood as  "the  musical  comedy  front- 
ier." 

*  *         * 

Rare  Moments — Ernst  Lub- 
itsch  minus  a  cigar;  Harry 
"Joe"  Brown  missing  a  Jackie 
Fields  fight;  Charley  Rosenfeld 
hissing  Armand  Emanuel  in  ac- 
tion; Paul  Snell  and  Joe  Nadel 

minus  smiles. 

*  *        * 

We  know  one  place  where  execu- 
tives take  orders  and  like  them.  That 
is  the  Paramount  gymnasium,  where 
Dick  Kline  sends  the  executives, 
stars  and  directors  through  their 
paces.  His  students  include  Sam 
Jaffe,  J.  G.  Bachmann,  Charles  "Bud- 
dy" Rogers,  Lane  Chandler,  Sam 
Alintz  and  others. 

*  *         * 

Our  old  friend,  Leon  d'Usseau, 
dropped  his  duties  as  a  supervisor 
long  enough  to  say,  "I  do,"  in  front 
of  a  gentleman  in  a  frock  coat.  In 
other  words,  Leon  was  married,  and 
Ottola  Nesmith,  former  Broadway 
actress,  changed  her  name  to  Mrs. 
d'Usseau. 


The  Life  of  Los  Angeles 
Centers  at  the 
Ambassador's 

famous 
Cocoanut  Grove 


— -^<m»^ 


Special  Nights  Tues.  and  Sat. 


I  College  Night  Every  Friday 


THE 


12 


jg^ 


DAILY 


Sunday,  March 


Short  Subjects 


Beniamino  Gigli  and  Guiseppe   De 

Luca   in 

Scene    from    "Pearl    Fishers" 

Vitaphone 
Ope7-a  Stars  Sing  Gorgeously 
Type  of  Production.  .Talking  Picture 
Gigli  and  De  Luca,  long  prominent 
in  the  ranks  of  the  Metropolitan 
Opera  stars,  render  a  famous  duet 
from  Bizet's  opera.  Both  of  them 
have  superb  voices  which  register  ex- 
cellently through  the  Vitaphone  proc- 
ess. Like  most  operatic  stars,  they 
don't  appear  attractive  in  their  cos- 
tumes which  in  this  case,  are  Orien- 
tal. This,  however,  should  make 
no  difference.  The  voices  are  very 
much  there  and  it  doesn't  matter 
whether  you  look  at  them  on  the 
screen   or   not. 


"Screen  Snapshots"  No.  5 

Columbia 
Interesting  Fan  Material 

Tj'pe  of  Production    

1  Reel  Fan  Magazine 
Introduction  of  the  Wampas  stars, 
Mary  Pickford  and  Will  H.  Hays,  is 
the  highlight  of  this  breezy  edition 
of  a  new  behind-the-scenes  reel  of 
Hollywood.  There  is  a  light  be- 
tween Carroll  Nye  and  a  dog  with 
Rin-Tin-Tin  coming  to  the  rescue, 
the  auction  block  scene  from  "The 
Love  Mart,"  a  visit  to  several  other 
sets,  a  comedy  skit  by  Joe  Rock  and 
the  rescue  of  Lupe  Velez  from  fire 
by  Rod  La  Rocque.  Up  to  the  stand- 
ard of  this  series  and  a  dandy  one 
reeler. 


Adele  Rowland  in 

"Stories   in   Song" 

Vitaphone 

Entertaining 
Type  of  Production.  .Talking  Picture 
Well  known  in  musical  comedy, 
Adele  Rowland  makes  her  debut  in 
talking  pictures  via  Vitaphone.  She 
sings  several  numbers  of  the  jazz 
variety  and  does  them  well,  on  the 
whole.  Hers  is  the  type  of  voice 
that  reproduces  well.  Will  give  gen- 
eral satisfaction. 


"Count  Me  Out"— Cameo 
Educational 
Ordinary 
Type  of  production. . .  .1  reel  comedy 
The  main  comedy  is  supplied  by  the 
hired  man  on  the  farm.  He  agrees 
to  fight  Battling  Burlock,  a  big  bruis- 
er and  thus  prove  to  the  girl's  father 
that  he  is  worthy  of  daughter's  hand. 
It  is  about  time  that  this  old  gag  be 
given  a  much  needed  rest — until  they 
can  find  some  new  angle  to  inject 
real  comedy  into  the  ancient  idea. 
Barney  Helium  and  Buster  Brodie 
work  hard,  but  develop  little  fun. 
Zion   Myers  directed. 


"The  Kiss  Doctor" 
Van  Bibber— Fox 
Easily  Clicks 
Type  of  production. . .  .2  reel  comedy 
Tyler    Brooke    has    been    given    a 
juicy    part    for    building    the    laughs. 
He  is  the  bashful  assistant  to  a  fash- 
ionable doctor  who  has  a  lot  of  pret- 
ty women  patients.     In  fact  Tyler  is 
so  bashful  that  he  cannot  even  make 


love  to  the  doctor's  daughter,  who 
gives  him  every  encouragement.  So 
the  bashful  doc  escapes  to  a  quiet 
sanitarium,  and  finds  it  filled  with 
wild  chorus  girls.  After  one  of  'em 
gives  him  the  love  works,  Tyler  re- 
alizes what  he  has  been  missing  all 
his  life.  He  steps  out  to  collect  back 
love  payments — and  how.  It's  a 
natural  for  laughs,  and  the  comedian 
keeps  the  fun  going  at  a  fast  clip. 
Directed  by  Orville  Dull. 


"His  In-Laws" 
Universal 
The  Relatives  Move  In 
Type  of  production. . .  .2  reel  comedy 
This  picture  features  Charles  Puffy, 
who  has  the  misfortune  to  have  his 
in-laws  "move  in  on  him"  and  make 
life  miserable.  He  devises  a  plan 
whereby  he  hires  six  men  to  pretend 
to  be  lunatics,  and  as  a  matter  of  fact, 
they  are.  They  capture  Charlie  and 
start  to  dissect  him  but  he  escapes. 
Finally  the  usual  madhouse  keepers 
arrive  and  end  the  panic.  The  pic- 
ture, which  Ralph  Ceder  made,  is 
moderately  entertaining  from  the 
standpoint  of  lovers  of  rough-and- 
tumble  slapstick. 


"Ship    Ahoy"— Variety 
Fox 

Unusual 

Type  of  production 1  reel  special 

Fine  study  of  an  old-time  fourmast- 
ed  schooner  manned  by  its  picturesque 
captain  and  crew.  The  latter  are 
shown  going  through  their  daily 
tasks,  and  it  looks  like  a  beautiful 
picnic  and  yo  heave  ho  for  the  life 
of  a  sailor.  Then  a  storm  starts 
brewing.  The  big  schooner  lurches 
and  sways  in  the  trough  of  the  angr^ 
sea.  The  boys  go  aloft  to  dizzy 
heights,  and  scramble  through  the 
rigging  as  they  furl  sails  and  mak 
the  ship  snug  to  weather  the  big  gale. 
These  scenes  are  positively  thrilling. 
The  camera  man  went  aloft,  too, 
and  took  some  dizzy  shots  of  th 
deck  and  the  roaring  sea  150  feet  be- 
low. Great  marine  number  that  will 
please  all  lovers  of  adventure. 
Crammed  with  ocean  atmosphere. 


Pathe  Review:  No.  11 

Good  Variety 
Type  of  production.  ..1  reel  magazine 
Opens  with  intimate  studies  of  bird 
at  nesting  time,  shown  beautifully  in 
Pathecolor.  Followed  by  more 
studies  in  the  "Interesting  People" 
series.  Albert  Payson  Terhune  is 
shown  with  his  collies  around  which 
he  wrote  his  dog  stories.  Frank  Wil- 
lard  is  also  interviewed,  and  talks 
about  his  cartoon  strip,  "Moon  Mul- 
lins."  Part  3  of  the  African  Game 
Expedition  of  Prince  William  of 
Sweden  is  presented,  and  some  rare 
shots  are  shown  of  wild  animals  in 
their    natural    haunts. 


Pathe   Review  No.   12 

African  Hunt 
Type  of  production.  .1  reel  magazine 
Opens  with  scenes  in  Pathecolor 
of  the  famous  Harlech  Castle,  pre- 
senting interesting  shots  of  these  his- 
torical remains  of  a  great  example 
of_  architecture.  But  the  kick  comes 
with  the  installment  of  shots  taken 
of   the   African   expedition   of   Prince 


William  of  Sweden.  Thrilling  views 
are  shown  of  a  hunt  for  a  rhinocerous, 
and  the  native  methods  used  to  catch 
crocodiles.  The  jungle  shots  are  in- 
teresting. 


Ahe  Lyman  and  His  Orchestra 

Playing 

"By  the  Waters  of  the  Perksiomen," 

"Did   You    Mean    It?"   and   "Varsity 

Drag" 

Vitaphone 

Jazz  Number,  Very  Much  0.  K. 
Type  of  Production.  .Talking  Picture 

This  one  is  in.  There  is  no  deny- 
ing the  appeal  that  a  first  class  jazz 
band  has  for  the  average  audience. 
Lyman  and  his  boys  know  how  to 
put  it  over.  Three  songs  on  the 
Vitaphone  prove  it.  The  setting  is 
a  la  night  club;  quite  attractive  and 
the  proper  thing  for  this  sort  of  sub- 
ject. "Did  You  Mean  It?"  is  sung 
by  one  of  the  boys.  He  does  it 
well.  The  audience  thought  so  too, 
judging  by  the  applause  the  night 
this  was  ????  .  "Varsity  Drag"  is 
a  little  finale.  A  corking  fine  num- 
ber, put  over  in  fine  style. 


"That's  That"— Buster  Brovyn 
Universal 

Kid  Fun 
Type  of  production.  .2  reel  comedy 
Buster  and  Mary  Jane  are  assisted 
by  Tige  in  making  things  tough  for 
father  who  is  trying  to  sell  his  bomb- 
ing plane  invention.  The  kids  make 
themselves  generally  disliked,  and 
then  by  a  fluke  become  heroes  by 
saving  the  customer's  life.  So  dad 
gets  the  order.  The  mischievous 
pranks  of  the  two  kids  will  no  doubt 
appeal  to  the  juvenile  fans.  Francis 
Corby  directed  this  rather  slim  num- 
ber. 


"Listen  Sister" 
Lupino  Lane — Educational 

A  Wow 
Type  of  production. . .  .2  reel  comedy 
Circumstances  force  Lupino  Lane 
to  disguise  himself  as  a  girl  and  enter 
a  boarding  school.  The  rest  of  the 
pupils  find  lots  of  things  of  interest 
about  their  new  playmate.  He  in 
turn  gets  a  bunch  of  thrills,  and  is 
going  along  fine  until  they  enter  him 
in  a  bathing  beauty  contest.  To  get 
the  proper  girlish  figure,  he  uses  an 
inflated  rubber  costume,  which  blows 
up  too  much,  and  then  things  hap- 
pen sudden  and  amusingly.  It's  a 
lot  of  funny  nonsense,  and  the  work 
of   this    clever   funster   again    proves 


that  he  has  the  stuff  to  deiivf 
fire  laughs.  His  acrobatics 
good  as  his  comedy  antics.  I 
the  fun  grows  hilarious.  Y 
count  on  this  one  to  get  the  e' 
Directed  by  Clem  Beauchamp 


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RAMON  NOVARRO   GRETA  GARBO 
MARION  DAVIES  LOKl  CHANEY 

WILLIAM  HAINES      DANE-ARTHUR 
CODY-PRINGLE  TIM  McCOY 


BEN-HUR 

THE  BIG  PARA0E 

THE  ENEMY 

LOVE 

THE  STUDENT  PRINCE 


consistently  best 

HAL  ROACH  COMEDIES 

••OUR  GANC'-CHARLEY  CHASE 

MAX  DAVIDSON-LAUREL-HARDY 


M-G-M 


VENTS 


tinguished  drd 
series  in  Technicolor 


the  OFA  oduced 

ail  oi«T  ihc  MHirld 


I 


ON  Film  Row 
THEY  call  it 
SMART  buying 
TO  book  the 
COMPLETE  program 
FROM  Metro- 
GOLDWYN-Mayer. 
THE  proof  is 
THAT  more  and 
MORE  exhibitors 
ARE  increasing 
RECEIPTS 
WITH  an  entire 

M-G-M 
QUALITY  show. 


i-. 


.^'■' 


-f: 


"OUR  GANG"  — TKis  name  m  y 
ads  is  money  at  the  b.o.  The  public  lo 
these  rascals. 


STAN   LAUREL -OLIVER  HAM    li 

They  are  a  riot!  Exhibitors  advertised    ' ' 
like  a  feature.    One  hit  after  another!' 
made  them  a  krujwn  money  draw. 


MAX  DAVIDSON 

— the  consistent  qual- 
ity of  Hal  Roach 
comedies  amazes  all 
comedy  producers. 


CHARLEY  CHAlj 

— his  comedies  at' 
the  de  luxe  ck 
Watch  for^ 
sine  Love." 

'II 


ijm: 


'p 


METRO-GOLDWYN-MAYE 

fflWr      THE   BEST  COMPLETE  SHOW  ON   THE   MARKET 


iistry  Frowns  on  Hook-ups  in  Theater  Hours 


(CWSPAPER 
ALM 


»!• 


ALL  THE  NEWS 
ALL  THE  TIME 


No.  66 


Monday,  March  19,  1928 


Price   5   Cents 


G  ilDICATION  DE 
ill  WILL  JOIN  U.  A. 


Oils  Not  Renewing 
»jd  Contracts  of 
Is  Players 

^lales  —  Indications  are 
ecil    B.    De    Mille    will 

tfl^\rtists.  The  producer 
g  contract  of  Lina  Bas- 

3r|  Clarence  Burton,  who 
him   12  years.     If  the 

;  j|le,  De  Mille  would  noi 
United  Artists  picture 


AN8  30  HOUSES 
RiiERN 


■;co^ — Thirty  theaters  in 
the  state  is  the  goal  of 
iters    Corp.    of    North- 

1.  $1,000,000  company 
Samuel    H.    Levin    as 

le  firni  is  a  subsidiary 
Theaters    of    America, 

1   Lesser.     Some  of  the 

\'    have    been    contract- 

ihsidiary  now  operates 
1 7  southern  California 
in  Kentucky,  Indiana 
.\  chain  of  1,000  the- 
d  by  Lesser  in  towns 
less. 


^lans  Dinner  for 
at  Ritz  April  16 

<>.  pre.'iident  of  the  In- 
.P.  Exhibitors  Ass'n, 
nest  of  honor  at  a  din- 
liis  honor  by  the  T.O. 
Vork  at  the  Ritz.  The 
16.  The  function  will 
iro's  official  induction 
ire    industry. 


CI 

Le' 


b's  First  Party 
a  Club  Thursday 

dinner  to  be  held  at 
>  on  Thursda)'  eveninp: 
■st   function    of   the    re- 

M.  r.  Club  of  New 
lainment,    refreshments 


« 


n- 


1.  president  of  the  clul), 
,ke  definite   announce- 
location   and  date   of 
the      new      clubhouse, 
bring   guests. 


EXHIBITOR  OPPOSITION  SOUNDS 
KNELL  FOR  NATIONAL  HOOK-UPS 


March  29  Broadcast  Will  be 
Last  for  U.  A.,  Schenck  Says 


Flood  Benefits 

Los  Angeles — Theaters  here 
are  cooperating  with  the  Red 
Cross  for  benefit  shows  Wed- 
nesday to  aid  sufferers  in  the 
flood  zone  at  Santa  Paula. 
Screen  stars  are  to  appear  in 
connection  with  the  event  with 
Sid  Grauman  staging  the  show. 


E.  1 1 OEEICIALS  TO 
MEET  EOX  ON  BIG  DEAL 


William  Hannn,  M.  L.  Finkelstein, 
I.  H.  Ruben  and  Herbert  Charles, 
the  latter  attorney  for  Northwest 
Theaters  Circuit,  are  in  New  York 
awaiting  a  conference  with  William 
Fox  regarding  the  sale  of  the  F.  & 
R.  chain.  Fo.x  has  been  vacationing 
in  the  South. 

Both  groups  are  in  agreement  and 
have  been  for  several  weeks.  This 
(Continued    on    Page    4) 


Pawtucket,  Only  'Blue'  R.  I. 
City,  May  Have  Ban  Lifted 

Providence,  R.  I. — Farcical  provis- 
ion of  the  state  law,  which  prohibits 
Sunday  shows  at  Pawtucket,  although 
permitting  them  elsewhere  in  the 
state,  subject  to  certain  regulations 
as  concerns  hours,  would  be  amended 
in  a  bill  introduced  in  the  House. 
A  similar  bill  to  include  Pawtucket 
in  the  entertainment  law  has  been  on 
the  files  of  the  House  judiciary  com- 
mittee since  the  first  week  of  the  ses- 
sion this  year. 


Big  Time  Show  All  Set 
To  Smash  AMPA  Records 

Now    is    the    time    for    all    regular 

guys    to    come    to    the    aid    of    their 

own  organization,  sez  president  Bruc? 

Gallup,  head  barker  for  the  .\MP.A.S. 

(.Continued    on    Page    2) 


Los  Angeles — United  Artists  will 
go  through  with  plans  for  radio  ap- 
pearance of  its  stars  in  a  national 
hook-up  of  55  stations  March  29. 
but  the  stunt  will  not  be  repeated. 
This  is  the  assurance  given  R.  F. 
Woodhull,  president  of  the  M.P.T. 
O.A.  in  a  telegram  dispatched  by 
Joseph   M.   Schenck. 

Woodhull,  following  a  poll  of  ex- 
hibitor sentiment,  which  showed 
overwhelming  opposition  to  the  pro- 
(Continued    on    Page    4) 


"ABIE'S  IRISH  ROSE"  MAY 
PLAY  AT  WINHR  GARDEN 


"Abie's  Irish  Rose,"  which  is 
slated  for  an  extended  run  in  New 
Vork  next  winter,  will  play  at  the 
Winter  Garden,  legitimate  house,  if 
negotiations  said  to  be  under  way 
are    successful. 


M.  P.  Academy  Approves 
Free  Lance  Actor  Pact 

Hollywood — The  producers'  com- 
mittee of  the  Academy  of  M.  P.  Arts 
and  Sciences  has  approved  the  new 
form  of  contract  for  freelance  actors. 
It  goes  before  the  general  body  of 
actor  members  on   March  22. 


Fischer-Paramount  Chain 
Plans  85  Houses  in  Year 

Fond  du  Lac — Eighty-five  theaters 
is  the  goal  set  by  Fischer-Paramount 
Theaters  in  the  Middle  West  by  the 
end  of  the  year,  according  to  Louis 
Lutz,  manager  of  the  company's 
Fond  du  Lac  here.  Work  starts 
in  a  month  on  five  theaters  to  seat 
between  1,000  and  1,800  at  a  cos' 
of  over  $2,500,000,  and  plans  are  un- 
der way  for  50  more  to  be  built  or 
purchased  in  Illinois,  Indiana  and 
Ohio. 


March  29  Broadcast  to  Be 

Made  but  Future  Stunts 

to  Be  Barred 

Overwhelming  sentiment  of  thea- 
ter owners,  opoosing  national  broad- 
casts by  stars  will  put  a  damper  on 
if  not  entirely  eliminate  such  hook- 
ups in  future. 

This  is  emphasized  by  the  reaction 
to  the  scheduled  broadcast  by  United 
Artists  March  29,  with  55  stations 
throughout  the  nation  participating  in 
the  iiook-up.  Announcement  of  the 
broadcast  was  followed  by  poll  of 
exhibitor  sentiment  by  R.  F.  Wood- 
hull,  M.P.T. O.A.  president,  which 
demonstrated  a  preponderance  of 
sentiment  against  the  event.  Joseph 
(Continued    on    Page    2) 


ARBITRATION  FIGHT^IN 
SEAHLE  COURTS  SEEN 


Seattle — Hearing  on  the  tempor- 
ary injunction  obtained  by  Waldo  C. 
Ives,  Anacortes  exhibitor,  restraining 
execution  of  the  award  made  by  the 
arbitration  board  in  favor  of  War- 
ners and  against  Ives,  is  scheduled 
(Continued    on    Page    2) 


French  Film  Committee 
to  Announce  Import  Rules 

Paris — Rules  governing  selection 
of  imported  product  will  be  published 
today.  .American  films  are  expected 
to  get  two  licenses  out  of  every  seven 
for  imports.  In  round  numbers  the 
schedule  calls  for  American  produc- 
ers purciiasing  50  French  films  to 
get  the  200  licenses  they  need.  This 
re(iuires  spending  about  $1,000,000 
annually  on  French  product. 


Back  in  Films 

Los  Angeles — Mae  Murray 
will  return  to  pictures  either 
with  Paramount  or  Tiffany*- 
StahL  The  deal  will  be  set 
shortly. 


THE 


VoLXLIIINo.66   Monday.  March  19.1928    PriceSGeats 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  I.  W.  Alicoate.  President  and 
Publisher;  Maurice  1).  Kami,  Vice-President 
and  Editor;  Donald  M.  Merseieau,  Treasurer. 
Business  and  Advertising  Manager;  Ralph 
VVilk,  Traveling  Uepresentative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  commnnica 
tions  to  THE  FILM  DAILY,  1650  Broad- 
way. New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood.  California — Harvey 
E.  Gausmaii.  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman.  The  Film  Renter,  58, 
Gre»t  Marlborough  St.,  London,  \V.  I.  Ber- 
lin—Lichtbildbuehne,    F'riedrichstrasse.    225. 


Tc:  -                      '- 

Financial 

High 

Low 

Close 

Sales 

(s)    Am.    Seat.    .  . 

41 

41 

41 

100 

*(c-b)  do     6s     36. 

W2H 

Bal.  &  Katz 

65 

.... 

(c)   Con.   Fm.   Ind. 

17'/« 

17'/« 

17'/8 

200 

(c)        do    pfd.     . . . 

23 

23 

23 

500 

(s)    East.    Kodak 

168K 

168>/2 

16854 

100 

*(s)     do   pfd.    ... 

12354 

.... 

*(c)   Film   Insp.     . 

4 

'(s)   First  Nat.  pfd 

106 

.... 

(s)    Fox  Fm.   "A" 

79'A 

79 

79 

200 

*(c)   Fox  Thea.  "A' 

1844 

*(c)   Intern.    Proj. 

8 

♦(b)  Keiths  6s  46 

100 

.... 

(s)   Loew's,  Inc.    . 

68/8 

eevi 

6744 

21,200 

(s)       do    pfd.     ... 

101 

100^ 

101 

700 

(c)       do  deb,  rts. 

15V^ 

15 

1554 

250 

*(b)     do    6s41x-war 

101 

(s)   M-G-M  pfd.    . 

2544 

25^ 

2544 

100 

*(s)    M.   P.   Cap. 

644 

.... 

*(s)  Orph.    Cir.    . 

.... 

20 

•(s)     do    pfd.     .. 

99K 

(s)      Para,     F-L.. 

U7% 

116'^ 

1164^ 

2,200 

♦(s)     do   pfd.    ... 

12144 

(c-b)     do    6s   47    . 

99H 

99i4 

9944 

is 

(b)  Par.  By.5/2s51 

102  54 

10254 

10254 

5 

(s)     Pathe     

2H 

254 

2H 

1,300 

(s)       do   "A"    .  .  . 

13 

\2V^ 

13 

1,100 

*(b)     do    7s    37    . 

565i 

(o)   Roxy    "A"    .  . 

26}^ 

25  5/. 

(o)       do    units 

28y2 

26!^ 

(o)       do    com.     .  . 

654 

544 

(o)  Skouras  Bros. 

40 

38 

Stanley  Co.   .  . 

48^ 

48^ 

*(o)   Technicolor    . 

4 

(c)     Trans-Lux     . 

3H 

344 

344 

200 

(o)   United   Art.    . 

15 

13 

(o)       do   pfd.    .  . . 

85 

80 

*(o)  Univ.  Ch.  com 

2 

*(o)     do    pfd.     .. 

85 

(c)    Univ.    Pict.     . 

22K 

225^ 

2254 

10 

(s)       do    pfd. 

97M 

97V, 

9744 

10 

*(c)  Warner  Bros. 

1854 

6>)       do     "A"     .. 

27'4 

26-4 

27 

300 

♦(c-b)     6'4s28.... 

10744 

•  Last    Prices   Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)   Over  the  Counter  Transactions    (Bid   and 

Asked), 
(s)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and   Stanley   in    Philadelphia 


VMERICAN   AND  FOREIGK  DISTRIBUTORS 
OF  qUAUTY  MOTION    PICTURES 


/iRTLEEil^TULES  [1 


/IIP 


^01   SBfBttm  Mft.  NEW  >0PK  ^RVANT  63S5 


-JX0^ 


DAILV 


Monday,  March 


Exhibitor  Opposition 
to  National  Hook-ups 

(Continued    fiom    Page    1) 

M.  Schenck  has  promised  the  stunt 
will   not  be   duplicated. 

Theater  owners  throughout  the  na- 
tion, with  but  few  exceptions,  pointed 
out  that  the  broadcast  would  serious- 
ly affect  their  grosses,  citing  the  loss 
sustained  on  the  previous  national 
hook-up  in  which  Will  Rogers  and 
Al  Jolson  participated.  That  broad- 
cast, it  is  estimated,  caused  an  aver- 
age  falling   off  of  $50  a  theater. 

Practically  all  of  the  major  cir- 
cuits have  denounced  national  broad- 
casts in  no  uncertain  terms,  Keith- 
Albee  having  taken  the  lead  some 
time  ago,  in  citing  radio  as  competi- 
tion and  banning  its  vaudeville  per- 
formers from  appearances  before  the 
"mike." 

In  the  exceptions  in  exhibitor 
opinions  on  the  Woodhull  poll,  ap- 
proval was  qualified  with  the  condi- 
tion that  the  broadcast  be  after  the- 
ater hours,  eastern  standard  time. 
However,  the  difference  in  time 
throughout  the  nation,  would  change 
the  status,  so  far  as  exhibitors  of  the 
Middle  and  Far  West  are  concerned. 

Woodhull  pointed  out  to  Schenck 
that  the  broadcast  would  depreciate 
stars'  value  at  the  box  office  because 
"their  artistic  merit  is  expressed  best 
in  scjeen  productions  and  must  fall 
below  that  established  standard  if 
used  on  radio."  He  also  called  at- 
tention to  the  potential  falling  off  of 
receipts  and  said  the  accruing  publ- 
icity "is  of  no  future  value." 


Big  Time  Show  All  Set 
To  Smash  AMPA  Records 

(.Continued   from   Page    1) 

Tickets  for  the  big  blow  that  will 
sweep  through  the  Astor  on  March 
31  are  selling  ahead  of  schedule. 
That's  not  enough,  for  the  boys  are 
out  to  make  this  the  biggest  ever. 
Do  your  bit,  and  help  the  gang  hit 
the  1,000  mark,  which  will  prove  this 
organization  can  sell  its  own  show, 
as  well  as  the  screen  shows  of  the 
industry.      Let's   go! 


EXHIBITORS  USE  IT 
EVERY  DAY 

1000  Pages 
Cloth   Bound 

FREE 

TO 

Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


Arbitration  Fight  in 
Seattle  Courts  Seen 

(Continued    from    Patjc     \) 

to    be    heard    in    district    court    here 
March  27. 

Efforts  of  Gabriel  L.  Hess,  general 
attorney  of  the  Haj-s  organization  in 
New  York,  to  bring  about  an  out  of 
court  settlement  of  the  controversy, 
failed  when  the  distributor  refused 
to  accede  to  the  exhibitor's  demand 
that  first  decision  in  the  case,  which 
was  in  his  favor. 

The  action  is  based  on  suI)stitutions  made 
in  pictures  bought  by  the  exhibitor,  who 
said  he  bought  them  on  the  strength  of  the 
campaign  book  which,  he  contends,  is  part 
of  the  contract.  Only  titles  were  specified 
in  the  contract,  so  the  company  contended 
it   was   delivering  pictures   as  promised. 

The  exhibitor's  attorney  claims  the  second 
award  is  illegal,  because  only  four  grounds 
upon  which  an  award  of  a  former  board  may 
be  vacated,  are  provided  for  under  New 
York  arbitration  laws  under  which  the  board 
functions.  These  are  (1)  Corruption,  fraud 
or  other  undue  means;  (2)  evident  partiality; 
(i)  arbitrators  guilty  of  misconduct,  or  re- 
fusing to  hear  evidence  material,  or  misbe- 
havior; (4)  where  arbitrators  exceed  their 
powers.  He  also  points  out  that  the  rules 
provide  for  the  findings  to  be  conclusive  and 
binding.  He  says  the  second  board  had  no 
right   to    reopen   the   case. 


Lipman    Buys    Another    in    Wis. 

Racine,  Wis. — The  Wisconsin  Uni- 
versal Theaters,  which  operates  seven 
houses  in  W^isconsin,  has  taken  a  year 
lease  on  the  Orpheum  with  the  option 
to  purcliase.  The  theater  will  be 
renovated  and  reopened  April  7  as 
Lipman's  Allen.  Carl  Lipman  is 
president.  Victor  Harlowe  will  man- 
age the  house. 


FILM  OFFl 

FOR  RE] 


^    ^    ^-"I^SSg'S^/^^- 


.  rrrr  irrir  \ 
■  •  rrrr  |rrrr  | 
'■•  ;rrrr  rrrfj 


We  have  one  floor  anat 
smaller  offices  for  imm«. 
occupancy  uiith  and  ui 
vaults  and  projection  n 

126-130W.4( 

LEAVITT  BUII 


RECOGNIZED  BY  THEATR 
EVERYVVHEliE  AS  ABSCLUTf 
INE)ISPENSABEE  1€  YHEIRSliaif 


IT  IS 


ECALSE 


WliVicr 


Q  fmUer  en  &Gnf  Pidiore  Vcu  Tlay  - 

\  compiefe  scmce-wifh  Arinnafed  cpeniii^- 
cortainirg^  ranne  cf  fheafrc  -  cJav  sets 
and  Anjnnatecl  closing  tc  match  - 

SPECIAL  SERVICE  DEPARTMENTS 

inchargfe  of  expert*  leadv  te  supfl)'  Special  Ainicuncemeri* 
cf  ary  kind  in  fJliriTcrm  at  reasonable  prices^ 


ARTISTIC  ANIMATED  LEADERS 

for  \ot}t  Feature,  Comedy,  News,  Ends.  TradcnfiarK^  I 

^^VDHAL  SCREEN  SEIMCf 


CHIC.\CO    - 

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M   EW    YCiVK         LOSANCELE* 

I26-I5C  W.  -teiM  ST.  1951  S.VIBKOXI  AVI 


1 


e a d i n g    newspapers 


d  many  more 


rely  on 


ARAMOUNT  NEWS 

pictorial  scoops  on  the  BIG  EVENTS  of  the  day.     ^  Just  as  Exhibitors 
ly  on  this  swifter,  bigger,  better  news  reel  for  scoops  on  their  screens. 

NEWS   REEL   LEADER 


222: 


now  and  always! 


Tw*oe„****^ 


Cparamm/it 


#^ 


DAILY 


Monday,  March  19.  Hi 


On  Broadway 


Astor— "The    Trail   of   '98  ,_ 

Broadway— "A   Cirl    In    Every    Port 

Cameo — '•(zar    Ivan    the    Terrible 

Capitol — "nringing   Up   Father" 

Central — "Uncle    loni  s   ("ahin  ' 

Colony — "A    Modern   Du    Barry" 

Criterion — "Wings" 

Earl    Carroll — ^"Simba" 

Embassy — "Two    Lovers" 

Fifth    Ave. — "The    Lost    Shadow" 

Fifty-fifth — "Vanina" 

Gaiety — "Four    Sons" 

Hippodrome — ^".Nanieless    Men" 

Loevi-'s  New  York — Monday.  "O'd  Iron- 
..idcs  ■  ■  Tuesday,  "Woman  Against  the 
World"  and  "Wall  Flowers  ' ;  Wednesday, 
"Beau  Sabreur":  Thursday,  "Soft  Liv- 
ing"; Friday.  "Chicago  After  Midniglit 
and  "My  Wife's  Relations" ;  Saturday, 
".Shepherd  of  the  Hills";  Sunday,  "On 
Her    Toes" 

Mark    Strand— "The   Noose" 

Paramount — "The  Garden  of  Eden''_ 

Rialto — "Legion    of    the    Condemned" 

Rivoli— "The  Gaucho" 

Roxy — "Dressed    to    Kill" 

Times    Square — "Sunrise" 

Warners — "Tenderloin" 

Brooklyn    Mark    Strand — ^"Sadle    Thompson" 


Jamestown,  N.  Y.,  Houses  Pool 

Jamestown,  N.  Y.  —  The  Palace, 
Wintergardeii  and  Shea's  here  have 
been  consoiidated  under  joint  man- 
agement of  New  York  Theaters 
Corp.,  and  M.  A.  Shea.  Policies 
have  been  changed  to  avoid  conflict- 
ing competition. 


Knoxville,  la.,  House  Sold 

Knoxville,     la. — H.     Graham     has 
repurchased  the  Grand. 


Games  Operating  Sioux  City   House 

Sioux  City,  la. — L.  E.  Carnes  now 
is  operating  the  Palace,  which  he 
owns. 


$500,000  House  for  Ithaca 
Ithaca,  N.  Y. — Harry  and  Benja- 
min Bernstein,  who  operate  a  chain 
in  Albany,  Dunkirk  and  Elniira,  will 
manage  a  $500,000  theater  to  be  built 
at  109  State  St.  by  a  new  company 
known  as  Cornell  Theaters,  Inc., 
headed  by  Lewis  Henry.  Construc- 
tion starts  April  15  for  fall  comple- 
tion.    Capacity,  1,800. 


Saenger   in   El   Dorado,   Ark. 

El  Dorado,  Ark.  —  Bids  will  be 
taken  today  for  a  theater  at  Main  and 
West,  which  will  be  operated  by 
Saenger.  Clark  Sample  is  the  owner 
of  the  project  which  will  be  leased 
to  the  New  Orleans  organization. 
The  plans  prepared  by  Emile  Weil 
Co.,  \ew  Orleans,  call  for  a  two- 
.atpry.  re-inforced  concrete  and  terra 
cotta  building  to  cost  about  $150,000. 


The  Broadway  Parade 

P1EVERAL  changes  in  the  long  runs  this  week.  The  Astor  opens  tomorrow 
i^«  night  with  "The  Trail  of  '98",  replacing  the  short  run  of  "The  Crowd."  At 
the  Rialto,  "The  Last  Command"  is  supplanted  by  "The  Legion  of  the  Con- 
demned.'" On  Thursday,  "Two  Lovers"  succeeds  "Love"  at  the  Embassy.  "Simba" 
stays  on  at  the  Carroll  for  two  more  weeks.      The   roster: 


Picture 

"Wings"     

"Sunrise"     . , 

"Uncle   Tom's   Cabin" 

"Simba"     

"Four     Sons"      


Distributor 


Theater 


Opening    Date 


.  Paramount      Criterion      Aug.     12 

,  Fox     Times    Square     .  .  Sept.    23 

.  Universal      Central      Nov.       4 

.Martin  Johnson  Corp.    Earl    Carroll.  Jan.      23 

,  Fox     Gaiety     Feb.     1 3 

"Mother    Machree" Fox    ulobe ■  .   Mar.     5 

"Tenderloin" Warners Warners Mar.    14 

"The    Gaucho"     United  Artists.  .  .  .  Rivoli Mar    10 

"  Legion  of  Condemned"  .  .  Paramount Rialto Mar.    17 

"Trail   of   "98" M-G.M Astor Mar.   20 

"Two    Lovers" United  Artists ....  Embassy Mar.   22 


And  That's  That 


By  PHIL  M.  DALY 


CONGRATULATIONS  to  Charley 
McCarthy  and  his  efficient  co- 
workers on  the  "Speedy"  press  book. 
It's  a  wow  and  loaded  with  show- 
manship. It's  28  pages  and  three 
special  inserts  contain  some  real  box 
office  slants.  A  new  idea  was  em- 
ployed in  asking  exhibitors  for 
campaign  suggestions,  which  are 
embodied    in   the   book. 


TFe're  taken  a  solemn  oath  while 
standing  on  the  remains  of  the 
Brookhart  bill  and  holding  a  fried 
egg  aloft  in  our  left  hand  not  to 
print  the  low-down  on  the  gr-reatest, 
most  stu-pen-dous  and  glori-ous 
fnn-fest  ever  to  he  held  in  the  his- 
tory of  this  here  dizzy  film  business. 
But  there's  no  harm  in  giving  you 
guys  just  a  HINT,  do  you  think? 
Or  don't  you  think?  No  matter. 
This  is  about  all  the  exciting  news 
you  can  stand  for  one  day.  Tomor- 
row we  may — or  may  not — lift  a 
comer  of  the  Curtain  of  Dazzling 
Mystery  and  give  you  a  peek  inside. 
You'll  be  thrilled,  shocked,  dazed, 
and  knocked  cuckoo.  The  party  it- 
self will  knock  you  unconscious.  If 
not,  you're  a  better  man  than  I, 
Giinga  Gin.  If  you  insist,  make  it 
Gordon,  Synthetic,  or  plain  Wood 
Alk.  Personally  we  prefer  the  old 
reliable  embalming  fluid.  You  at 
least  know  what  you're  drinking. 
So  stand  by  for  tomorrow's  thrilling 
installment:  "Lifting  the  Seventh 
Veil — and  How." 


TIFFANY -STAHL  PRODUCTIONS,  INC. 

Announce 

That  they  have  in  the  course  of  production 
two  motion  pictures  entitled: 

"FOOL'S  GOLD" 
"THE  FLOOD" 

ALL  RIQHT  PROTECTED 


F.  &  R.  Officials  to 
Meet  Fox  on  Big  Deal 

{Continued    from    Page    1) 

is  the  present  status.  No  detail  con- 
cerning financial  considerations  have 
been  worked  out.  Not  only  are  the 
F.  &  R.  houses  involved,  but  the 
transfer  in  ownership  would  include 
the  3,000  shares  of  First  National 
stock  which  F.  &  R.  own.  The  book 
value  of  this  stock  is  about  $108  a 
share. 


March  29  BroadcaslL 
Will  Be  Last  for  U,  If 

{Continued    from    Page   \)        \ 

posed    broadcast,    had     proteadHll 
Schenck.      The     latter    advisedllf 
Woodhull's   protest   arrived  too  I 
as  contracts  for  the  broadcast^! 
had    been    signed.       Schencicl| 
that  if  consensus  of  exhibitor  opi- 
showed  opposition  to  national  br 
casts,    he    would    see    to   it  tha^ 
United    Artists    stars    took   par 
such   a   stunt   again,   pointing  on 
was  under  the  impression  the  br. 
cast  would  aid  rather  tljan  injure |«| 
ater    attendance.  ""■ 


Gilda  Gray  Back  to  Screen 
Philadelphia  —  Gilda  Gray 
nounced  at  a  meeting  of  the  Rei: 
can  Women  of  Pennsylvania  tha; 
would  leave  the  stage  in  June 
return  to  Hollywood  to  start  pic 
production. 


Fox 

Norfolk, 
built    here, 


House    for    Norfolk 

Ya.. — The    Fox    maj- 
it    is   reported. 


BronxviUe    House  Sold 

Rosenthal     Bros,     and    N.    Pi 
have    purchased     BronxviUe   the: 
BronxviUe,    seating    1,400   in  a 
closed   through    SofTernian  Bros 


Position  Wanted 

Enterprising  young  man,  28,  forme; 
connected  with  one  of  the  largest  m 
tion  picture  producers,  desires  positic: 
Experienced  in  exchange  procedun 
having  been  in  complete  charge  ( 
advertising  accessories  division. 
References     furnished      upon     requK 

Box    M-390 
c  o  Film  Daily,  1650  B'way,  N.  Y.  ( 


K/>A%Y  YAT 


t 


44 


Animated  by 
Ben  Harrison 

and 
Manny  Gould 


.«*** 


CHARLES  B.  MINTZ' 

"PRESENTS" 

—  a  legend  that  needs  no  i 
explanation  %■ 

i 

— because  it  has  been 
associated  with  only 
the  highest  quality  of 
film  entertainment,  ,' 
since  it  first  was  flashed 
on  the  screen. 

—IT  IS   THE  HALL't'^ 
MARK  OF  EXCEL- 
LENCE. 

■*. 

CHARLES  B.  MINT! 

220  WEST  42nd  ST. 
NEW  YORK 


^paramount  MINTZ  Cortoo. 


k 


% 


/ 


Mng  Is  Keen  for  Key  Theaters  in  Chicago 


lEWSPAPER 
IflLMDOM 


V. 


y 


ALL  THE  NEWS 
ALL  THE  TIME 


I    No.  67 


Tuesday,  March  20,  1928 


Price   5   Cents 


i/ijr  the  Air 

r  to  do  about  radio? 

I'e      is      a      powerful 

ncy      which,      some- 

■  ts  make-up,  contains 
;  ive  "out"  for  pictures 

:ture  business.    Why 

unearth  it?    The  use 

onalities  over  the  air 

•  which  creates  sharp 

of  opinion.    The  pre- 

1  ■      of      argument      is 

it     Yet  nobody  knows 

lisequent  business  in- 

iportionately    or    not 

is    no    need    to    play 

;erous  experiment. 

ting      during      show 

;    business.      Theater 

now  that.  And  that's 

ippose  it.     The  value 

a  builder  of  institu- 

■  Iwill   can  be   utilized 

:verely    cutting    into 

endance.     A  hook-up 

he  afternoon  will  not 

riously  with  business 

;  in  the  Middle  West 

arcely  will  be  noticed 

Far  West  even  less. 

r   is  to   stay   off   the 

^how  time.    It  can  be 

rloin"  Revised 

to    the    Warner    theater 

Object    another    peek    at 

The    second    spoken 

been  cut  out.     Replaced 

lied   music  and   the  pic- 

d.      It   is    still    apparent 

lion  of  dramatic  dialogue 

h  the  industry  will  have 

■    itself    before    this    en- 

cment  can  be  mastered. 

I  ads   us   to   remark   that 

pictures  become  the 
ive  believe  they  will — 
d  colony  will  be  swelled 
cr  of  stage  directors 
k  side  by  side  with  the 

At  the  moment,  this 
)ne  way  to  meet  an  un- 
entirely  new  production 


ect< 
the 
am 


I 


KANN 


ANTITRUST  ACTIONS  TO  AWAIT 
DECISION  ON  BROOKHART  BILL 


CHOIIS  FUK  nt'ff 
ON  111  MDIO  SM 


Exhibitors  intend  to  tie-up  with 
the  national  broadcast  of  United  Art- 
ists' members  March  29,  declares  Al 
Lichtman,  company  sales  head,  who 
says  the  plan  is  to  install  radio  sets 
in  theaters  to  give  the  public  a  com- 
bined picture  and  radio  show.  In 
New  York,  the  Rivoli  will  tie-up  the 
stunt  with  "The  Gaucho,"  and  Licht- 
(Continued    on    Page    2) 


Program  for 
March  29 

Broadcasting  in 
up  March  29  will 
Hollywood,  where 
as  toastmaster  of 
star  will  also  talk 
John  Barrymore 
( Continued 


Hook-up  on 
Is  Announced 

the  national  hook- 
be  "on  the  lot"  at 
Fairbanks  will  act 
the  occasion.  The 
on  "Keeping  Fit." 
will  render  Hani- 
cm    Page    3) 


Woodhull  Hopes  Producers 
"Watch  Step"  In  Future 

Hope  that  all  other  producers  and 
distributors  will  investigate  any  pro- 
posed national  radio  hook-ups,  before 
entering  into  any  contract  "without 
considering  possible  competition  to 
their  customers,  was  expressed  yes- 
terday by  R.  F.  Woodhull,  M.P.T.- 
O.A.  president.  He  is  pleased  with 
the  assurances  received  from  Joseph 
M.  Schenck,  that  United  Artists 
would  not  participate  in  future  broad- 
casts, Woodhull  stated. 


Asks  $1,000,000 

Hollywood  —  Cecil  B.  De 
Mille  wants  $1,000,000  to  can- 
cel his  contract  with  Pathe 
which  has  several  years  to  run, 
according  to  report.  What  Joe 
Kennedy  thinks  of  the  terms 
has  not  come  to  light. 


CUTTING  100  SALESMEN 
WILL  SAVE  $500,000 


Savings  aggregating  about  $500,- 
000  a  year  are  being  effected  by  sev- 
eral distributors  by  reducing  sales 
forces.  In  some  quarters,  the  move 
is  described  as  the  usual  trimming 
process  which  precedes  each  new 
selling  season.  It  is  understood,  how- 
ever, that  in  line  with  the  general 
movement  toward  economy  the 
slashes   will   be   made   permanent. 

First  National,  with  a  sales  force 
of  about  175,  is  eliminating  between 
30  and  40  men.  At  an  average  week- 
{Continued    on    Page    3) 


Sapiro  Heads  I.M.P.E.A.; 
OflScers  Are  Elected 

At  a  meeting  of  the  Independent 
M.  P.  Exhibitors'  Ass'n  yesterday, 
Aaron  Sapiro  was  elected  president; 
J.  Arthur  Hirsch,  vice-president; 
Lawrence  Bolognino,  treasurer  and 
Herbert  Ebenstein,  organizer  of  the 
movement,   secretary. 


Publix  and  Fox  Angling  for 
Marks  and  Cooney  Holdings 


Costen  Circuit  Extending 
Operations  Outside  "Chi." 

Chicago — Extension  of  activities  of 
the  Costen  circuit  outside  of  Chicago 
is  under  way.  The  firm  buys  for  all 
of  the  Hammond,  Ind.,  theaters  and 
plans  to  sign  up  theaters  in  all  sec- 
tions of  the  territory. 


Chicago — The  Marbro  and  Gran- 
ada, two  of  Chicago's  most  beautiful 
theaters  owned  and  operated  by  the 
Marks  Bros.,  may  go  over  to  Balaban 
and  Katz  and,  therefore,  Publix,  al- 
though Fox  is  trying  hard  to  land 
them.  B.  and  K.  have  been  angling 
for  the  theaters  for  some  time  as  they 
(Continued    on    Page    2) 


Present  Laws  Sufficient  To 

Curb  Monopoly,  is 

Capital  Belief 

Washington  Bureau  of  THE  FILM  DAILY 
Washington^ — Action  by  the  Dept. 
of  Justice  looking  toward  the  insti- 
tution of  anti-trust  proceedings 
against  members  of  the  picture  in- 
dustry probably  will  be  postponed 
until  the  interstate  commerce  com- 
mittee concludes  its  deliberations  on 
the  Brookhart  bill.  Members  of  the 
(Continued    on    Page    2) 

Hearing  Slated  Today  on 
Divisible  Copyright  Bill 

Washington  Bureau  of   THE  FILM  DAILY 

Washington — Hearing  is  scheduled 

today  on  the  Divisible  Copyright  bill 

before  the  patent  committee,  with  the- 

(Continued    on    Page    2) 


Partington  in  Charge  of 
Stage  Units  at  Publix 

Jack   Partington  will   become  head 
of    the    stage    production    department 
at      Publix,      succeeding     James      A. 
{Continued    on    Page    3) 

RAYART'SlOlTDIVIDtD 
INTO  THREE  GROUPS 


"Rayart's  Box  Office  20,"  which 
will  comprise  the  company  output  for 
1928-29  will  be  divided  into  three 
groups:  eight  Famous  Authors,  eight 
Imperial  Photoplays  and  four  Ex- 
ploitation   Specials. 

In   the   first    group    are   two    published    nov- 
els   by    George    Bronson    Howard    "The    Maa 
(Continued    on    Page    3) 


Meeting  May  15? 

Indianapolis — Convention  of 
unaffiliated  exhibitors  to  which 
unaffiliated  producers  and,  dis- 
tributors are  being  invited  is 
suggested  for  week  of  May  15 
at  West  Baden,  with  a  poll  of 
sentiment  on  this  date  now  be- 
ing made  by  Frank  J.  Rem- 
busch. 


MI^^ULTHE  NEWS 


UlTHE  TIME 


ViLXLIIINo.67  Taisday,  March  20, 1928  PriceSGtnU 


lORN  N.  AllCOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  tilm 
Folk  inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  U.  Kann,  Vice-President 
and  Editor;  Donald  M.  Meisereau,  Treasurer, 
Business  and  Advertising  Manager;  Kalph 
Wilk,  Traveling  Kepresentative.  Entered  as 
iccond  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
•{  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
110.00  one  year;  6  months,  $5.00;  3  months, 
I]  00  Foreign,  $15.00.  Subscribers  should 
r«init  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
H«w  York.  Hollywood,  California— Harvey 
I.  (busman.  Ambassador  Hotel:  'Phone, 
Drexel  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 

High 

Low 

Close 

Sales 

•(s)  Am.   Seat.    .. 

41 

•(c-b)  do   6s   36    . 

102>4 

.... 

•         Bal.    &    Katz 

65 

(c)   Con.    Fm.    Ind 

.  22?4 

22H 

22  H 

266 

*(c)   do    com.     . .  . 

17^ 

(s)   East.     Kodak.. 

173-4 

168  J4 

171 

8,400 

(s)       do    pfd.    ... 

129-^ 

126 

129/4 

90 

*(c)   Film    Insp.    . 

4 

*(s)   First  Nat.  pfd 

106 

(s)   Fox   Fm.    "A" 

79Ji 

78^4 

79 

466 

(c)  Fox  Thea.   "A' 

'  185^ 

1854 

nvi 

600 

*(c)    Intern.  Proj. 

8 

.... 

(b)   Keiths    6s    46. 

9954 

kki 

99M 

2,000 

*(c)     do    pfd.     ... 

98J4 

(s)       do    com.     . . 

i9 

nVz 

I8/2 

466 

(s)   Loew's,  Inc.    . 

69 

67/2 

68  K2 

21,200 

(s)       do     pfd.     .. 

101 

101 

101 

200 

(b)       do   6s   41  WW 

108M 

108^ 

108J4 

31,000 

(b)        do6s41x-war 

100% 

100J4 

100% 

7,000 

*(s)   M-G-M  pfd. 

.... 

25M 

*(s)   M.    P.     Cap. 

6J4 

*(s)   Orph.    Cir.     . 

20 

*(s)     do     pf<l.     .. 

99/2 

(s)   Para.   F-L    ... 

117!4 

1157^ 

115% 

4,800 

♦(s)     do     pfd.     .. 

12m 

.... 

(b)     do    6s   47    .. 

995/« 

99 '/s 

99/2 

51,000 

(b)   Par.  By.5}<Js51 

102 

102 

102 

1,000 

(s)   Pathe    

25^ 

2>/2 

2/2 

6,100 

(s)        do     "A"     .. 

13'/4 

12-y, 

12  5/, 

800 

(b)       do    7s    37    . 

57 

57 

57 

3,000 

(o)  Roxy   "A"    .  . 

2S% 

26^ 

(o)       do  units   .  . . 

27}4 

29  K 

(o)       do    com.     .  . 

6 

6^ 

(o)    Skouras  Bros. 

38 

40 

Stanley    Co.    . 

48^ 

48^ 

48:J4 

(o)   Technicolor 

2 

4 

(c)   Trans-Lux     .. 

37/8 

3.14 

3% 

300 

(o)   United    Art.    . 

13 

15 

(o)        do     pfd.      . . 

80 

85 

*(o)   Univ.    Ch.com 

.     2 

*(o)     do     pfd.      . 

80 

85 

*(c)   Univ.   Pict.    . 

22% 

(s)       do     pfd.      .. 

9714 

97/2 

9754 

40 

(c)   Warner  Bros. 

18  K' 

1854 

18 /2 

300 

(s)       do    "A"     .  . 

26K 

26^ 

26  Z 

400 

(r-b)   do    6/2S    28 

107M 

106 /2 

107 

11,000 

THE 


^' 


5\f  irJK  Si; 


'^It 


DAILY 


•  Last    Prices    Quoted. 

<b)   Bond    Market. 

(c)    Curb    Market. 

(o)  Over  the  Counter  Transactions   (Bid  and 

Asked), 
(s)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange   and   Stanley  in  Philadelphia. 


"Trail    of    '98"    at    Astor 
"The- Trail  of  '98,"  M-G-M's  new 
roadshow   production,   opens   tonight 
at  the  Astor,  New  York. 


Buchowetzki    Returns 

Dimitri  Buchowetzki  has  returned 
to  New  York  following  a  trip  to 
Europe. 


Exhibitors  Plan  Tie-up 
On  U.A.  Radio  Stunt 

(Co)Uinued    fiom    Page    1) 

man  says  he  understands  exhibitors 
in  other  cites  plan  a  similar  step  in 
conjunction  with  the  company's  pic- 
tures, while  some  intend  to  flash  on 
the  screen  pictures  of  the  personali- 
ties  as  each  broadcasts. 

Citing  increase  of  business  on 
"The  Jazz  Singer,"  following  the 
broadcast  in  which  Will  Rogers  and 
Al  Jolson  took  part,  Lichtman  says 
he  is  confident  the  United  Artists 
broadcasts  would  aid  attendance  for 
United  Artists'  pictures.  Exhibitors 
already  are  getting  in  pictures  with 
this  belief  in  mind,  he  declares. 


Tuesday,  March  a] 


To  Await  Decision 
On  Brookhart  Bill 

(Continued  from  Page  1) 
committee,  during  hearings  on  the 
measure,  expressed  the  idea  that 
probably  the  Dept.  of  Justice  would 
be  the  best  avenue  through  which  to 
reach  producers  and  distributors  who 
might  be  operating  in  violation  of  the 
law. 

The  fact  that  the  Federal  Trade 
Commission  and  Paramount  have 
parted  company  does  not,  it  is  be- 
lieved here,  mean  that  the  Dept.  ol 
Justice  will  be  called  to  take  a  hand 
in  the  situation.  Any  suit  brought 
by  the  commission  to  enforce  the 
provisions  of  its  July  order  would 
be  instituted  by  the  commission  it- 
self and  would  not  mean  that  the 
Dept.  of  Justice  was  undertaking  any 
new  anti-trust  prosecution. 

It  is  well  understood  here  that  the 
Dept.  of  Justice  would  prefer  to  carry 
on  any  prosecutions  which  might  be 
made  against  the  industry,  rather 
than  have  enacted  any  legislation, 
such  as  that  contemplated  by  Sen. 
Brookhart.  Officials  of  the  depart- 
ment steadfastly  have  maintained 
that  the  present  provisions  of  the 
law  are  adequate  to  meet  any  situa- 
tion which  might  arise  in  any  indus- 
try, and  do  not  look  with  favor  up- 
on any  effort  to  enact  new  laws  to 
meet  individual  cases. 


Bobby  North  Joins  F.  N. 
as  Aide  to  Al  Rockett 

Los  Angeles — Bobby  North,  has  re- 
signed from  United  Artists  and 
joins  First  National  as  assistant  to 
Al  Rockett,  First  National  production 
manager. 


HENNEGAN 

Program 

Covers 

special  Designs  for 
all  Holidays. 

Write  for  Samples 

The  HENNEGAN  CO. 

Cincinnati,  Ohio 


And  That's  That 


By  PHIL  M.  DALY 


WE  hasten  to  correct  an  error  for 
it  was  Russ  Holman  and  his 
advertising  go-getters,  with  coopera- 
tion of  Les  Whalen  of  the  Lloyd  or- 
ganization, who  prepared  the  corking 
press  sheet  on  "Speedy."  They 
utilized  a  new  idea,  getting  exhibi- 
tors to  contribute  campaigns  for  the 
picture. 

Comedy  Production  to 
Be  Resumed  by  Sterns 

Immediate  resumption  of  activities 
at  the  Stern  Film  Corp.,  was  an- 
nounced by  Julius  Stern  on  his  ar- 
rival in  New  York  from  the  Coast. 
Details  of  the  production  plans  are 
promised  by  Stern,  who  says  many 
innovations  are  to  be  included  in  the 

year's   product. 

Max  Alexander,  former  studio  executive 
for  the  Sterns,  and  for  the  last  season  east- 
ern representative,  left  yesterlay  for  Holly- 
wood to  aid  in  the  Spring  production  drive 
in  the  Stern  studio.  During  the  last  month 
he  has  been  out  in  the  territory,  visiting 
middle-west  exchanges,  and  sounding  ex- 
hibitor sentiment  in  the  way  of  comedy  en- 
tertainment  next    year. 


Fanny  Brice  First  "Name" 
to  be  Signed  by  Vitaphone 

Los  Angeles  —  Fanny  Brice  has 
been  signed  as  a  \'itaphone  star,  as 
the  first  new  addition,  with  others 
soon  to  be  made.  Four  talking  pic- 
tures are  completed,  "The  Jazz  Sing- 
er," "Tenderloin,"  "The  Lion  and  the 
House"  and  "Glorious  Betsy."  An- 
other Jolson  feature,  the  vehicle  for 
Miss  Brice  and  other  sound  pictures 
soon  are   to  be  announced. 


Nora    Bayes   Dead 

Nora  Bayes,  stage  star,  who  re- 
cently has  been  doing  picture  house 
time,  died  yesterday  in  Brooklyn 
following    an    operation. 

Hearing  Slated  Today  on 
Divisible  Copyright  Bill 

{Continued  from  Page  1) 
atrical  producers  slated  to  be  on  hand 
to  oppose  its  passage.  The  bill  is 
supported  by  the  Author's  League, 
Dramatists'  Guild  and  the  American 
Society  of  Authors,  Composers  and 
Publishers  and  would  permit  segrega- 
tion of  various  rights  by  the  owner 
of  copyright,  so  that  film,  radio  and 
other  rights,  now  included  in  the 
blanket  definition  of  dramatic  rights, 
might  be  sold  individually  and  inde- 
pendently. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,    New  York  City 
Phone  Penn.  3580 


Publix  &  Fox  An^l 
for  M.  &  G.  Hold! 

(Continued   from  Page  1) 
have    for    the    Cooney   theater 
Avalon  and  Capitol. 

Fox  is  also  understood  to  bi 
these  two.  The  Cooney  ar 
Marks'  holdings  represent  tht 
important  de  luxe  neighborhoi 
aters  not  embraced  in  B.  and 
allied   holdings. 


Starr  Leaves  for  Confercnc 

Herman  Starr  of  Warner; 
route  to  England  for  conit 
with  Arthur  Clavering,  manas 
rector  of  the  British  offices, 
pictures  the  company  will  t 
England    next    season. 


"LOVE  IS  BLIND 

Adapted    from   Arthur   H.  G.  ]u 
"THE    MAN    WITH    THE  FA 

All  rights  protected 

EMPIRE  PRODUCTIONS, 

723S«T«nlbA' 

N«wYo.kC 


H2^ 


Season 
1928-19 


I 


I  If  You  Are  in  the" ' 
Market   for    Any   Kind 

MOTION  piauij* 

APPARATUS' 

CONSULT    US   AND  SAYli 

MONEY  I 

SEND    FOR   OUR   PRICE  L] 

UIILCOCICHf 

▼▼no  West  32«*St,Nc«iW(.l 
Phone   Penna.   0330 
Motion    Picture    DepartniJ 
U.    S.   and  Canada  Agents  for  BJ 


You  Can't  "" 
Get  Along  Withoii 

lOOO  I 

Cloth  lijK! 


FBI 

TO; 

Fib  I 

SUBSCR 

COVI 
EVERYT, 

GOlM 
EVERY' 


t 


y;  larch  20,  1928 


PAILV 


a] 


s  20  is  Divided 
1 )  Three  Groups 

'Inued   from   Page    1) 

alters,"     adapted     from     "The 

and  "The  Devil's  Chaplain." 
lure  CQrnelius  Keefe.  "The 
!iy   Mrs.'  Wilson   Woodrow   will 

Brockwell.  "His  Third  Mas- 
Urandt,  will  feature  Henry  B. 
liginia  Terhune  Vanderwater 
.  wo    Sisters,"    stars    for    which 

en  selected.  "Sisters  of  Eve" 
.11  of  E.  Phillips  Oppenheim's 
L  of  Tavernake."  Mae  Busch 
!.     "Anne  Against  the  World," 

rue,  will  feature  Edith  Rob- 
'3aird  wrote  "The  City  of  Pur- 
another   of    this    group,   star    to 

:al.  group  is  "Meet  the  Prince," 

rl,   featuring   Al    St.    John   and 
"Brothers,"    an    original    by 

1,  not  yet  cast.  "Some 
by  Bennett  Cohen  and  fea- 
,arr.  "Isle  of  Lost  Men,"  by 
vis  Nebel  will  feature  Tom 
weet     Sixteen,"     an    adaptation 

lay"  story  by  Phyllis  Duganne, 

cted.  "Handcuffed,"  an  orig- 
ir  Hoerl,  not  yet  cast.  "A 
■iiture,"  by  Robert  Dillon,  and 
15  Come  True"  by  Victor  Rous- 

Lila  Lee. 
!  oup,  consists  of  "Ships  of  the 
ieorge  Pyper,  yet  to  be  cast. 
ire,"  by  Robert  Dillon  featur- 
111  and  Jason  Robards;  "Shang- 
Arthur  Hoerl  and  starring  Mae 
The  Divine  Sinner,"  by  Robert 
mg    a    woman    star    to    be    an- 

virapletion    of    work    under    an- 

1    be   produced    at    Metropolitan 

direction  of  Trem  Carr.     Three 

t    Pembroke,    Duke    Worne   and 

Ane,  will  wield  the  megaphones, 

ario  staff,   consisting  of   Arthur 

Dillon    and     Bennett     Cohen, 

e  work  on  the  stones.    Charles 

'ost   has   been   engaged   as   pro- 

-,er,    and    shooting    on    the    new 

Lommence  April   20,   with   "The 

as    the    first    offering.       W. 

president,  now  is  on  the  Coast. 


Coast  Wire  Service 


Organizing  Cameramen 


t  100  Salesmen 
11  Save  $500,000 

tinned    from    Page    1) 

:  figure  of  $125  including 

traveling    expense,    this 

I    alone    will    save    about 

arly    by    cutting    out    40 

is  understood  to  be  an- 
ibutor    which    will    trim. 

a  third,  although  it  is 
by  the  Company  that  the 
erely   the   usual   ones   for 

of  the  year.     In  the  ag- 

is  estimated  about  100 
ill  be  let  out. 


on  in  Charge  of 
;e  Units  at  Publix 

tinned   from   Page    1) 

■;>,  as  noted,  assumes  the 
nagership  of  the  organi- 
itington  has  been  handl- 
unit  until  now,  alternat- 
irray  Anderson  and  Boris 


V 


leater  Executives 
tted  Minnesota  Debut 

"^'C!  car,  attached  to  tomor- 
"entury  will  carry  F.  and 
now  in  New  York,  Sam 
hers  to  Chicago  en  route 
'lis,  where  the  Minnesota 
ly  night.  F.  and  R.  and 
equal  partners.  The  B. 
lating  staff  will  be  pres- 
Chicago:  likewise  Abe 
lert  Lieber  and  others 
fiddle   West. 


FJULURE  OF  UNION  HOVE 
SEEN  BY  OBSERVERS 


Eastern  organizers  are  at  the  stu- 
dios seeking  to  unionize  cameramen. 
Their  efforts,  in  the  opinion  of  ob- 
servers here,  are  foredoomed  to  fail- 
ure, as  the  cameramen  are  members 
of  the  American  Society  of  Cinema- 
tographers. 

Recent  adoption  by  the  A.  S.  C.  of 
a  code  of  ethics  for  cameramen,  deal- 
ing satisfactorily  with  working  con- 
ditions and  hours  of  employment, 
will  forestall  any  general  unioniza- 
tion, it  is  believed. 

Mizner    Signs    with    Fox 

Wilson  Mizner,  playwright,  has 
signed  to  write  originals  for  Fox. 

Lloyd's  Anniversary 

Harold  Lloyd  will  celebrate  his 
fifth  anniversary  as  an  independent 
producer  with  the  release  of  "Speedy,." 
now  Hearing   completion. 

Phil  Rosen  Signed  to 

Make  Columbia  Film 

Phil  Rosen  has  been  signed  to  di- 
rect a  picture  for  Columbia.  He 
joins  the  company  roster  which  in- 
cludes George  B.  Seitz,  Frank  Capra, 
Walter  Lang,  Byron  Haskin,  E.  H. 
Griffith    and    Erie    Kenton. 


Heerman   Titling   "Love    Hungr}r" 

Victor  Heerman  has  completed  di- 
rection of  his  second  Fox  production, 
"Love  Hungry,"  and  is  cutting  the 
picture. 

Three  Players  Complete 
Educational  Contracts 

Johnny  Arthur,  George  Davis  and 
Dorothy  Devore  are  reported  to  have 
completed  their  contracts  with  Edu- 
cational. 


Joining  M-G-M? 

Leatrice  Joy,  it  is  reported, 
will  join  M-G-M  for  three  pic- 
tures. She  has  been  under  con- 
tract with  De  Mille. 


A  Little 

from  ** Lots'* 


By    RALPH    WILK 


Hollywood 

ANTHONY  JOWITT,  who  ap- 
peared opposite  Gloria  Swanson 
in  a  picture,  has  returned  from  a  year 
abroad.  He  played  in  several  pic- 
tures that  were  made  at  the  Para- 
mount  Long   Island   studio. 

it  if  * 

Benny  Rubin's  hobby  is 
spelling    names   backward    and 

pronouncing  'em  that  way. 

♦         *         ♦ 

Hollywood  actors  lead  clean 
lives.  Forty-nine  of  them 
own  a  laundry  here. 

^;  ^  ^ 

A  few  weeks  ago,  a  certain  cow- 
boy slept  in  a  local  cemetery,  not 
because  he  was  dead,  but  for  the 
good  reason  that  he  was  penniless. 
Soon  he  was  discovered  by  a  picture 
scout  and  given  the  starring  role  in 
a  Western.  His  first  day  on  the  set 
found  him  battling  with  his  director, 
because  he  did  not  like  his  tests.  A 
few  days  ago,  the  studio  executives 
decided  the  cowboy-star's  work  was 
unsatisfactory  and  gave  him  his  re- 
lease. We  are  not  certain  that  he 
is  again  sleeping  in  the  cemetery. 

FitzPatrick  Completes  Subject 

James  A.  FitzPatrick  has  just  com- 
pleted "In  a  Music  Shoppe,"  Movie- 
tone subject  based  upon  the  life  of 
Stephen   Foster. 


Columbia  Pictures  Corporation 

Announces  that  it  has  in  course  of  pro- 
duction  the    following   motion   pictures 

Heart  of  New  York 
The  Jester 
Green  Eyes 
The  Love  Slave 
Restless  Youth 

Copyrighted — and  All  Rights  Reserved 


Program  for  Hook-up  on 
March  29  Is  Announced 

(.Continued   from  Page    1) 

let's  "Soliloquy."  Norma  Talmadge 
is  to  speak  on  "Women's  Fashions  in 
the  Motion  Picture  World,"  D.  W. 
Griffith  will  talk  on  "Love,"  while 
Charlie  Chaplin  is  to  give  a  number 
of  impersonations,  and  also  disclose 
inside  stories  of  filming  of  a  number 
of  his  pictures.  Dolores  Del  Rio 
will  sing  a  Spanish  song.  Paul  White- 
man  and  his  band,  broadcasting  from 
New  York,  are  to  be  part  of  the 
program,  synchronized  with  the  coast 
by  the  telephone  hook-up.  Sponsored 
by  Dodge  Brothers,  the  radio  fea- 
ture will  be  known  as  the  "Dodge 
Film   Stars  Radio   Hour." 

Joseph  M.  Schenck,  United  Artists 
head,  has  told  R.  F.  Woodhull,  M. 
P.T.O.A.  president,  that  the  March 
29  hook-up  will  be  the  last,  so  far 
as  the  company  is  concerned.  His 
statement  followed  receipt  of  pro- 
test from  the  exhibitor  organization, 
acting  on  a  poll  of  sentiment  which 
showed  opinion  overwhelmingly  op- 
posed to  the  stunt,  because  of  its 
affect    on    attendance. 


Edward    Laemmle    Arrives 

Edward  Laemmle,  Universal's  di- 
rector, is  due  in  New  York  today  on 
his  way  to  Europe,  where  he  will 
spend  a  month  or  so  visiting  rela- 
tives and  friends.  He  recently  com- 
pleted "Fallen  Angels,"  his  latest 
Universal    production. 


OFFICES 

and 

EXCHANGES 

with 

VAULTS 

PROJECTION,  CUTTING 
and  SHIPPING  ROOMS 

LIGHT  ON  FOUR  SIDES. 
IN  THE  HEART  OF  THE 
MOVIE  DISTRICT.  EVERY 
ESSENTIAL  CONCEN- 
TRATED IN  ONE.  100% 
SPRINKLER.  3  -  PASSEN- 
GER, 1  FREIGHT  ELE- 
VATOR. 

126-130  W.  46th  St. 

Between    B'way   and   6th   Ave. 

Leavitt  Building 

2nd  Floor     Phone  Bryant  7747 


f(/N-fROUC 
GAV^fY-iV/US/C 

a  qreat joyous^ 


Tru  th  Na  ke  d  Truth 


i 


even  in  q  For.  a/ 1  on  MA/iCf/31$t 
a  real  onc/ina/  NAK^D TRl/T//'dinne/t 


Ladies  lyoiill  say 
itvras  a  wondeifxil  ni 


ight 


MusicbytkeCLtFCLUB 

tiie  greatest  o£ its  kmd, 

TICKtTshO.PtR  PERSON 
"woxth.  ^1 0.  tills  veax  -  •  • 


*    •    • 


MerLlyoxilllai 
^our  sides  ou^ 


St-uun-ts   arLd.  Skgtcties  JdV 
A.M.P.A.   M£MB£RS 

PHONt  R€StRVATIONS>J&Z^ 

GEO.HARVtY         BRUC€  GALLUP 
BBYant  6700        BRYaoat  7500 


(king  Is  Keen  for  Key  Theaters  in  Chicago 


iiLLTUE  NE¥^ 
ALL  THE  TIME 


'  II    No.  67 


Tuesday,  March  20,  1928 


Price   5   Cents 


)i^r  the  Air 

THlT  to  do  aliout  radio? 


/    1 


e  i: 

istr 
the 


m  1 


ere  is  a  powerful 
ency  which,  some- 
its  make-up,  contains 
;tive  "out"  for  pictures 
)icture  business.  Why 
ry  )  unearth  it?     The  use 


rsonalities  over  the  air 


)ra»ice  which  creates  sharp 
;s  of  opinion.    The  pre- 


ren 


erace     of 


ist 


argument 


IS 


t.  Yet  nobody  knows 
hei;ubsequent  business  in- 
jroportionately  or  not 
e  is  no  need  to  play 
ngerous  experiment, 
asting  during  show 
rts  business.  Theater 
itci  know  that.  And  that's 
th^  oppose  it.  The  value 
as  a  builder  of  institu- 
)odwiIl  can  be  utilized 
severely    cutting    into 


>es 
th 
a  < 
na< 
h 


di. 


■^^^ 


erittendance.  A  hook-up 
1  the  afternoon  will  not 
seriously  with  business 
ast;  in  the  Middle  West 

fftt  scarcely  will  be  noticed 
he  Far  West  even  less, 
iwer  is  to  stay  off  the 
ig  show  time.    It  can  be 


^ederloin"  Revised 


into  the  Warner  theater 
Object  another  peek  at 
3in."  The  second  spoken 
has  been  cut  out.  Replaced 
iphoned  music  and  the  pic- 
'plped.      It   is    still    apparent 

iction  of  dramatic  dialogue 
which  the  industry  will  have 
arize  itself  before  this  en- 
w  element  can  be  mastered, 
lis  leads  us  to  remark  that 
)und  pictures  become  the 
nd  we  believe  they  will — 
,'wood  colony  will  be  swelled 
umber  of  stage  directors 
work  side  by  side  with  the 
ctor.  At  the  moment,  this 
the  one  way  to  meet  an  un- 
and  entirely  new  production 

KANN 


ANTI-TRUST  ACTIONS  TO  AWAIT 
DECISION  ON  BROOKHART  BILL 


BIKHIS  PUN  l-lir 
ON  ll.i.  RADIO  SH 


Exhibitors  intend  to  tie-up  with 
the  national  broadcast  of  United  Art- 
ists' members  March  29,  declares  Al 
Lichtman,  company  sales  head,  who 
says  the  plan  is  to  install  radio  sets 
in  theaters  to  give  the  public  a  com- 
bined picture  and  radio  show.  In 
New  York,  the  Rivoli  will  tie-up  the 
stunt  with  "The  Gaucho,"  and  Licht- 

(Contimied    on    Page    2) 


Program  for  Hook-up  on 
March  29  Is  Announced 

Broadcasting  in  the  national  hook- 
up March  29  will  be  "on  the  lot"  at 
Hollywood,  where  Fairbanks  will  act 
as  toastmaster  of  the  occasion.  The 
star  will  also  talk  on  "Keeping  Fit." 
John  Barrymore  will  render  Ham- 
iContinued    on    Page    3) 


WoodhuU  Hopes  Producers 
"Watch  Step"  In  Future 

Hope  that  all  other  producers  and 
distributors  will  investigate  any  pro- 
posed national  radio  hook-ups,  before 
entering  into  any  contract  "without 
considering  possible  competition  to 
their  customers,  was  expressed  yes- 
terday by  R.  F.  Woodhull,  M.P.T.- 
O.A.  president.  He  is  pleased  with 
the  assurances  received  from  Joseph 
M.  Schenck,  that  United  Artists 
would  not  participate  in  future  broad- 
casts, Woodhull  stated. 


Asks  $1,000,000 

Hollywood  —  Cecil  B.  De 
Mille  wants  $1,000,000  to  can- 
cel his  contract  with  Pathe 
which  has  several  years  to  run, 
according  to  report.  What  Joe 
Kennedy  thinks  of  the  terms 
has  not  come  to  light. 


CUTTING  100  SALESMEN 
WILL  SAVE  $500,000 


Savings  aggregating  about  $500,- 
000  a  year  are  being  effected  by  sev- 
eral distributors  by  reducing  sales 
forces.  In  some  quarters,  the  move 
is  described  as  the  usual  trimming 
process  which  precedes  each  new 
selling  season.  It  is  understood,  how- 
ever, that  in  line  with  the  general 
movement  toward  economy  the 
slashes   will   be   made   permanent. 

First  National,  with  a  sales  force 
of  about  175,  is  eliminating  betweer 
30  and  40  men.  At  an  average  week- 
(Continued    on    Page    3) 


Sapiro  Heads  I.M.P.E.A.; 
Officers  Are  Elected 

At  a  meeting  of  the  Independent 
M.  P.  Exhibitors'  Ass'n  yesterday, 
Aaron  Sapiro  was  elected  president; 
J.  Arthur  Hirsch,  vice-president: 
Lawrence  Bolognino,  treasurer  and 
Herbert  Ebenstein,  organizer  of  the 
movement,   secretary. 


Publix  and  Fox  Angling  for 
Marks  and  Cooney  Holdings 


Costen  Circuit  Extending 
Operations  Outside  "Chi." 

Chicago — Extension  of  activities  of 
the  Costen  circuit  outside  of  Chicago 
is  under  way.  The  firm  buys  for  all 
of  the  Hammond,  Ind.,  theaters  and 
plans  to  sign  up  theaters  in  all  sec- 
tions of  the  territory. 


Chicago — The  Marbro  and  Gran- 
ada, two  of  Chicago's  most  beautiful 
theaters  owned  and  operated  by  the 
Marks  Bros.,  may  go  over  to  Balaban 
and  Katz  and,  therefore,  Publix,  al- 
though Fox  is  trying  hard  to  land 
them.  B.  and  K.  have  been  angling 
for  the  theaters  for  some  time  as  they 
(Continued    on    Page    2) 


Present  Laws  Sufficient  To 

Curb   Monopoly,  is 

Capital  Belief 

Washington  Btcrcau  of  THE  FILM  DAILY 
Washington — Action  by  the  Dept. 
of  Justice  looking  toward  the  insti- 
tution of  anti-trust  proceedings 
against  members  of  the  picture  in- 
dustry probably  will  be  postponed 
until  the  interstate  commerce  com- 
mittee concludes  its  deliberations  on 
the  Brookhart  bill.  Members  of  the 
(.Continued    on    Page    2) 

Hearing  Slated  Today  on 
Divisible  Copyright  Bill 

Washington  Bureau  of  THE  FILM  DAILY 

Washington — Hearing  is   scheduled 

today  on  the  Divisible  Copyright  bill 

before  the  patent  committee,  with  the- 

(Continued    on    Page    2) 


Partington  in  Charge  of 
Stage  Units  at  Publix 

Jack   Partington  will   become  head 
of    the    stage    production    department 
at      Publix,      succeeding     James      A. 
(Continued    on    Page    3) 

rayart'sIoiTdivided 
into  three  groups 


"Rayart's  Box  Office  20,"  which 
will  comprise  the  company  output  for 
1928-29  will  be  divided  into  three 
groups:  eight  Famous  Authors,  eight 
Imperial  Photoplays  and  four  Ex- 
ploitation   Specials. 

In    the   first    group    are   two    published    nov- 
els   by    George    Bronson    Howard    "The    Man 
(Continued    on    Page    3) 


Meeting  May  15? 

Indianapolis — Convention  of 
unaffiliated  exhibitors  to  which 
unaffiliated  producers  and  dis- 
tributors are  being  invited  is 
suggested  for  week  of  May  15 
at  West  Baden,  with  a  poll  of 
sentiment  on  this  date  now  be- 
ing made  by  Frank  J.  Rem- 
busch. 


THE 


Mf^^iLLTNE  NEWS 


AILTUE  TIME 


«iLXLIIINo.S7  Tus(iay.March20,1928   Prices  Guts 


MM  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  U.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager;  Kalph 
Wilk,  Traveling  Representative.  Entered  as 
i«cond  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
•f  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York, 
110.00  one  year;  6  months,  $5.00;  3  months, 
$J  00  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  coniraunica- 
lions  to  THE  FILM  DAILY,  1650  Broad- 
way. New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
K«w  York.  Hollywood,  California— Harvey 
K.  Gausman,  Ambassador  Hotel:  'Phone, 
DrexeJ  7000  and  Washington  9794.  London — 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Gnat  Marlborough  St.,  London,  W.  I.  Ber- 
lin— Lichtbildbuehne,    Friedrichstrasse,    225. 


Financial 

High 

Low 

Close 

Sales 

*(s)   Am.    Seat.    .. 

.... 

41 

*(c-b)  do   6s   36    . 

10254 

»         Bal.    &    Katz 

65 

(c)   Con.    Fm.    Ind 

22H 

22K 

2254 

266 

*  (c)   do    com.     . .  . 

17/« 

(s)   East.     Kodak.. 

173 -4 

16854 

171 

8,400 

(;)        do    pfd.     .  . . 

129/. 

126 

129^4 

90 

*(c)   Film    Insp.    . 

4 

*(s)  First  Nat.  pfd 

106 

(s)   Fox    Fm.    "A" 

79^^ 

7854 

79 

466 

(c)  Fox  Thea.  "A' 

■  im 

18 /a 

18 /2 

600 

*(c)   Intern.  Proj. 

8 

(b)   Keiths    6s    46. 

99ii 

9954 

9954 

2,666 

*(c)     do   pfd.    ... 

9854 

(s)       do    com.     . . 

i9 

18/2 

18/2 

400 

(s)  Loew's,  Inc.    . 

69 

67/2 

68/2 

21,200 

(s)       do    pfd.     .. 

101 

101 

101 

200 

(b)        do   6s   41w\v 

108H 

108/2 

10854 

31,000 

(b)        do  6s41x-war 

100% 

lOO'A 

100% 

7,000 

*(s)   M-G-M   pfd. 

2554 

*(s)  M.    P.     Cap. 

654 

*(s)   Orph.    Cir.     . 

20 

•(s)     do    pfd.     .. 

99/ 

(s)   Para.   F-L    ... 

ivli 

1157/« 

1157/, 

4,800 

*(s)     do    pfd.     .. 

12154 

(b)     do    6s    47    .. 

9m 

99^^ 

99/2 

51,666 

(b)  Par.  By.5'.-^s51 

102 

102 

102 

1,000 

(s)  Pathe    

25/, 

2/2 

2/ 

6,100 

(s)       do     "A"     .. 

13  K 

12/s 

12% 

800 

(b)       do    7s    37    . 

57 

57 

3,000 

(o)   Roxy    "A"    .  . 

25^ 

26/2 

(o)       do  units   . .  . 

27>4 

29/2 

(o)       do    com.     .  . 

6 

6J4 

•   .   •   ■ 

(o)   Skouras  Bros. 

38 

40 

Stanlev   Co.    . 

4SH 

4854 

4854 

(o)   Technicolor 

2 

4 

(c)   Trans-Lux 

i% 

354 

m 

300 

(o)   United    Art.    . 

13 

15 

(o)       do     pfd.      . . 

80 

85 

*(o)   Univ.    Ch.com 

2 

*(o)     do     pfd.      . 

80 

85 

*(c)   Univ.   Pict.    . 

22^^ 

(s)       do     pfd.      .  . 

97^ 

97/, 

9754 

40 

(c)   Warner  Bros. 

18/, 

18/, 

I8/2 

300 

(s)       do    "A"     .. 

S6H 

265^ 

26/2 

400 

(r-b)  do   6'As   28 

107<4 

IO6/2 

107 

11,000 

•   Last    Prices    Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

<o)   Over  the   Counter  Transactions   (Bid  and 

Asked), 
(s)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley   in   Philadelphia. 


"TraU    of    '98»   at   Astor 
"The  Trail  of  '98,"  M-G-M's  new 
roadshow    production,   opens   tonight 
at  the  Astor,  New  York. 


Buchowetzki    Returns 
Dimitri    Buchowetzki    has   returned 
to    New    York    following    a    trip    to 
Europe. 


DAILY 


Tuesday,  Ma 


Exhibitors  Plan  Tie-up 
On  U.A.  Radio  Stunt 

iCoiUinued    from   Page    1) 

man  says  he  understands  exhibitors 
in  other  cites  plan  a  similar  step  in 
conjunction  with  the  company's  pic- 
tures, while  some  intend  to  flash  on 
the  screen  pictures  of  the  personaU- 
ties  as  each   broadcasts. 

Citing  increase  of  business  on 
"The  Jazz  Singer,"  following  the 
broadcast  in  which  Will  Rogers  and 
Al  Jolson  took  part,  Lichtman  says 
he  is  confident  the  United  Artists 
broadcasts  would  aid  attendance  for 
United  Artists'  pictures.  Exhibitors 
already  are  getting  in  pictures  with 
this  belief  in  mind,  he  declares. 


To  Await  Decision 
On  Brookhart  Bill 

(.Continued  from  Page  1) 
committee,  during  hearings  on  the 
measure,  expressed  the  idea  that 
probably  the  Dept.  of  Justice  would 
be  the  best  avenue  through  which  to 
reach  producers  and  distributors  who 
might  be  operating  in  violation  of  the 
law. 

The  fact  that  the  Federal  Trade 
Commission  and  Paramount  have 
parted  company  does  not,  it  is  be- 
lieved here,  mean  that  the  Dept.  ol 
Justice  will  be  called  to  take  a  hand 
in  the  situation.  Any  suit  brought 
by  the  commission  to  enforce  the 
provisions  of  its  July  order  would 
be  instituted  by  the  commission  it- 
self and  would  not  mean  that  the 
Dept.  of  Justice  was  undertaking  any 
new  anti-trust  prosecution. 

It  is  well  understood  here  that  the 
Dept.  of  Justice  would  prefer  to  carry 
on  any  prosecutions  which  might  be 
made  against  the  industry,  rather 
than  have  enacted  any  legislation, 
such  as  that  contemplated  by  Sen. 
Brookhart.  Officials  of  the  depart- 
ment steadfastly  have  maintained 
that  the  present  provisions  of  the 
law  are  adequate  to  meet  any  situa- 
tion which  might  arise  in  any  indus- 
try, and  do  not  look  with  favor  up- 
on any  effort  to  enact  new  laws  to 
meet  individual  cases. 


Bobby  North  Joins  F.  N. 
as  Aide  to  Al  Rockett 

Los  Angeles — Bobby  North,  has  re- 
signed from  United  Artists  and 
joins  First  National  as  assistant  to 
Al  Rockett,  First  National  production 
manager. 


HENNEGAN 

Program 

Covers 

special  Designs  for 
all  Holidays. 

Write  for  Samples 

The  HENNEGAN  CO. 

Cincinnati,  Ohio 


And  That's  That 


By  PHIL  M.  DALY 


WE  hasten  to  correct  an  error  for 
it  was  Russ  Holman  and  his 
advertising  go-getters,  with  coopera- 
tion of  Les  Whalen  of  the  Lloyd  or- 
ganization, who  prepared  the  corking 
press  sheet  on  "Speedy."  They 
utilized  a  new  idea,  getting  exhibi- 
tors to  contribute  campaigns  for  the 
picture. 

Comedy  Production  to 
Be  Resumed  by  Sterns 

Immediate  resumption  of  activities 
at  the  Stern  Film  Corp.,  was  an- 
nounced by  Julius  Stern  on  his  ar- 
rival in  New  York  from  the  Coast. 
Details  of  the  production  plans  are 
promised  by  Stern,  who  says  many 
innovations  are  to  be  included  in  the 
year's   product. 

Max  Alexander,  former  studio  executive 
for  the  Sterns,  and  for  the  last  season  east- 
ern representative,  left  yesterlay  for  Holly- 
wood to  aid  in  the  Spring  production  drive 
in  the  Stern  studio.  During  the  last  month 
he  has  been  out  in  the  territory,  visiting 
middle^west  exchanges,  and  sounding  ex- 
hibitor sentiment  in  the  way  of  comedy  en- 
tertainment  next    year. 


Fanny  Brice  First  "Name" 
to  be  Signed  by  Vitaphone 

Los  Angeles  —  Fanny  Brice  has 
been  signed  as  a  \'itaphone  star,  as 
the  first  new  addition,  with  others 
soon  to  be  made.  Four  talking  pic- 
tures are  completed,  "The  Jazz  Sing- 
er," "Tenderloin,"  "The  Lion  and  the 
House"  and  "Glorious  Betsy."  An- 
other Jolson  feature,  the  vehicle  for 
Miss  Brice  and  other  sound  pictures 
soon  are  to  be  announced. 


Nora    Hayes    Dead 

Nora  Bayes,  stage  star,  who  re- 
centlj-  has  been  doing  picture  house 
time,  died  yesterday  in  Brookh'u 
following   an    operation. 


Hearing  Slated  Today  on 
Divisible  Copyright  Bill 

(Continued  from  Page  1) 
atrical  producers  slated  to  be  on  hand 
to  oppose  its  passage.  The  bill  is 
supported  by  the  Author's  League, 
Dramatists'  Guild  and  the  American 
Society  of  Authors,  Composers  and 
Publishers  and  would  permit  segrega- 
tion of  various  rights  b}-  the  owner 
of  copjright,  so  that  film,  radio  and 
other  rights,  now  included  in  the 
blanket  definition  of  dramatic  rights, 
might  be  sold  individually  and  inde- 
pendently. 


AMALGAMATED 
VAUDEVILLE  AGENCY  j 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,    New  York  City 
Phone  Penn.  3580 


Publix  &  Fox  Aiiji 
for  M.  &  G.  HolIB 

(.Continued   from  Page  l)u 

have    for    the    Cooney   theatfc 
Avalon  and  Capitol. 

Fox  is  also  understood  to 
these  two.  The  Cooney  (jl 
Marks'  holdings  represent  tlj 
important  de  luxe  neighborh(| 
aters  not  embraced  in  B.  andj 
allied   holdings. 


Starr  Leaves  for  Confereil 

Herman  Starr  of  Warnerl 
route  to  England  for  coni 
with  Arthur  Clavering,  mana| 
rector  of  the  British  offices,| 
pictures  the  company  will 
England    next    season. 


"LOVE  IS  BLINEI 

Adapted    from    Arthur   H.   G. 
"THE    MAN    WITH    THE 

All  rights  protected' 

EMPIRE  PRODUCTIONS,  c 

723SeTeotk;  ■ 


h2^ 


New  York 


i 


Seaso 
1928-lU 


^■^^If  You  Are  in  the-g 
Market   for   Any   Kind  {■' 

MOTION  piauf 


APPARATUS 


CONSULT    US   AND   SA\ 
MONEY 
SEND    FOR   OUR   PRICE 


▼▼no  West  32«*St.Newyork  • 

Phone   Penna.   0330 
Motion    Picture    Departm 
U.    S.   and   Canada  Agents  for  1  k 


You  Can't 
Get  Along  Withoilt 

1000  ::- 

Cloth 


I 


THE  -> 


^n^ 


Vhe 
yet 
aptal 
■nipti 
eatui 
,r    T 


Is  20  is  Divided 
ntJ  Three  Groups 

Co^nued  from  Page  1) 
l„,irln  rters,"  adapted  from  "The 
nok,'  md  "The  Devil's  Chaplain." 
II  f«ure  Cornelius  Keefe.  "The 
.jtl,"iy  Mrs.'  Wilson  Woodrovv  will 
llady  Brockwell.  "His  Third  Mas- 
MajJrandt,  will  feature  Henry  B. 
■>  ginia  '  Terhune  Vanderwater 
,vo  Sisters,"  stars  for  which 
en  selected.  "Sisters  of  Eve" 
11  of  E.  Phillips  Oppenheini's 
of  Tavernake."  Mae  Busch 
"Anne  Against  the  World," 
me,  will  feature  Edith  Rob- 
aird  wrote  "The  City  of  Pur- 
s.'^nother   of   this   group,   star   to 

al  group  is  "Meet  the  Prince," 

1 1,  "featuring   A!    St.   John   and 

"Brothers,"    an    original    by 

I,       not       yet       cast.         "Some 

by    Bennett   Cohen   and    fea- 

arr.      "Isle  of   Lost   Men,"   by 

is     Nebel     will     feature     Tom 

veet     Sixteen,"     an     adaptation 

lay"  story  by  Phyllis  Duganne, 

:cted.      "Handcuffed,"   an   orig- 

r  !ir    Hoerl,     not    yet    cast.       "A 

lc>nture,"   by   Robert   Dillon,   and 

Dreap  Come  True"  by  Victor  Rous- 

Lila   Lee. 

•Qup,  consists  of   "Ships  of  the 

eorge    Pyper,    yet    to    be    cast. 

re,"    by    Robert    Dillon    featur- 

n  and  Jason  Robards;   "Shang- 

:    b:\rthur  Hoerl  and  starring  Mae 

md    ?he  Divine   Sinner,"   by   Robert 

teat|ing    a    woman    star    to    be    an- 

•"  Completion    of    work    under    an- 

1    be   produced   at    Metropolitan 

direction  of  Trem  Carr.     Three 

;    Pembroke,    Duke    Worne    and 

u  vne,  will  wield  the  megaphones, 

e  sclario  staff,   consisting  of   Arthur 

"obt     Dillon     and     Bennett     Cohen. 

t   work  on   the   stories.    Charles 

-'ost   has   been   engaged   as    pro- 

er,    and    shooting    on    the    new 

commence   April   20,   with   "The 

as    the    first    offering.       W. 

Iiresident,  now  is  on  the  Coast. 


I!   St 
bird 
by 
illioi 
3t.  J 


Coast  Wire  Service 


Organizing  Cameramen 


ri)^  100  Salesmen 
11  Save  $500,000 

ntinued   from   Page    1) 

figure  of  $125  including 

traveling    expense,    this 

1    alone    will    save    about 

'    jcarly    by    cutting    out    40 

is  understood  to  be  an- 

•i;iributor     which     will     trim. 

<I  I    a    third,    although    it    is 

by  the  Company  that  the 

erely   the    usual    ones    for 

of  the  year.     In  the  ag- 

is    estimated    about    100 

ill  be  let  out. 


irlton  in  Charge  of 
Sige  Units  at  Publix 

yntinued   from   Page    1) 

ho,  as  noted,  assumes  the 

anagership    of    the    organi- 

artington    has   been   handl- 

;  <-n  unit  until  now,  alternat- 

th  lurrav  Anderson  and  Boris 


Theater  Executives 
tfjtid  Minnesota  Debut 

'1    car,   attached   to   tomor- 

'^entury  will  carry  F.  and 

icji   now   in    New    York,    Sam 

in|  others  to  Chicago  en  route 

'olis,  where  the  Minnesota 

ly  night.     F.  and   R.   and 

c   equal    partners.      The    B. 

perating  staff  will   be   pres- 

Bi     Chicago:     likewise     Abe 
Robert     Lieber     and     others 
Middle   West. 


FAILURE  OF  UNION  MOVE 
SEEN  BY  OBSERVERS 


Eastern  organizers  are  at  the  stu- 
dios seeking  to  unionize  cameramen. 
Their  efforts,  in  the  opinion  of  ob- 
servers here,  are  foredoomed  to  fail- 
ure, as  the  cameramen  are  members 
of  the  American  Society  of  Cinema- 
tographers. 

Recent  adoption  by  the  A.  S.  C.  of 
a  code  of  ethics  for  cameramen,  deal- 
ing satisfactorily  with  working  con- 
ditions and  hours  of  employment, 
will  forestall  any  general  unioniza- 
tion, it  is  believed. 

Mizner    Signs    with    Fox 

Wilson  Mizner,  playwright,  has 
signed  to  write  originals  for  Fox. 

Lloyd's  Anniversary 
Harold    Lloyd    will    celebrate    his 
fifth   anniversary   as   an   independent 
producer  with  the  release  of  "Speedy," 
now   Hearing  completion. 

Phil  Rosen  Signed  to 

Make  Columbia  Film 

Phil  Rosen  has  been  signed  to  di- 
rect a  picture  for  Columbia.  He 
joins  the  company  roster  which  in- 
cludes George  B.  Seitz,  Frank  Capra, 
Walter  Lang,  Byron  Haskin,  E.  H. 
Griffith    and    Erie    Kenton. 


Heerman   Titling   "Love    Hungry" 

Victor  Heerman  has  completed  di- 
rection of  his  second  Fox  production, 
"Love  Hungry,"  and  is  cutting  the 
picture. 

Three  Players  Complete 
Educational  Contracts 

Johnny  Arthur,  George  Davis  and 
Dorothy  Devore  are  reported  to  have 
completed  their  contracts  with  Edu- 
cational. 


Joining  M-G-M? 

Leatrice  Joy,  it  is  reported, 
will  join  M-G-M  for  three  pic- 
tures. She  has  been  under  con- 
tract with  De  Mille. 


A  Little 

from  *'Lots*' 


By    RALPH    WILK 


Hollywood 

ANTHONY  JOWITT,  who  ap- 
peared opposite  Gloria  Svvanson 
in  a  picture,  has  returned  from  a  year 
abroad.  He  played  in  several  pic- 
tures that  were  made  at  the  Para- 
mount  Long   Island   studio. 

*  *         ♦ 

Benny  Rubin's  hobby  is 
spelling   names   backward    and 

pronouncing  'em  that  way. 

♦  ♦         ♦ 

Hollywood  actors  lead  clean 
lives.  Forty-nine  of  them 
own  a  laundry  here. 

>i;  *  * 

A  few  weeks  ago,  a  certain  cow- 
boy slept  in  a  local  cemetery,  not 
because  he  was  dead,  but  for  the 
good  reason  that  he  was  penniless. 
Soon  he  was  discovered  by  a  picture 
scout  and  given  the  starring  role  in 
a  Western.  His  first  day  on  the  set 
found  him  battling  with  his  director, 
because  he  did  not  like  his  tests.  A 
few  days  ago,  the  studio  executives 
decided  the  cowboy-star's  work  was 
unsatisfactory  and  gave  him  his  re- 
lease. We  are  not  certain  that  he 
is  again  sleeping  in  the  cemetery. 

FitzPatrick  Completes  Subject 

James  A.  FitzPatrick  has  just  com- 
pleted "In  a  Music  Shoppe,"  Movie- 
tone subject  based  upon  the  life  of 
Stephen   Foster. 


Columbia  Pictures  Corporation 

Announces  that  it  has  in  course  of  pro- 
duction  the    following   motion   pictures 

Heart  of  New  York 
The  Jester 
Green  Eyes 
The  Love  Slave 
Restless  Youth 

Copyrighted — and  All  Rights  Reserved 


Program  for  Hook-up  on 
March  29  Is  Announced 

(Continued   from  Page    1) 

let's  "Soliloquy."  Norma  Talmadge 
is  to  speak  on  "Women's  Fashions  in 
the  Motion  Picture  World,"  D.  W. 
Griffith  will  talk  on  "Love,"  while 
Charlie  Chaplin  is  to  give  a  number 
of  impersonations,  and  also  disclose 
inside  stories  of  filming  of  a  number 
of  his  pictures.  Dolores  Del  Rio 
will  sing  a  Spanish  song.  Paul  White- 
man  and  his  band,  broadcasting  from 
New  York,  are  to  be  part  of  the 
program,  synchronized  with  the  coast 
by  the  telephone  hook-up.  Sponsored 
by  Dodge  Brothers,  the  radio  fea- 
ture will  be  known  as  the  "Dodge 
Film   Stars  Radio  Hour." 

Joseph  M.  Schenck,  United  Artists 
head,  has  told  R.  F.  Woodhull,  M. 
P.T.O.A.  president,  that  the  March 
29  hook-up  will  be  the  last,  so  far 
as  the  company  is  concerned.  His 
statement  followed  receipt  of  pro- 
test from  the  exhibitor  organization, 
acting  on  a  poll  of  sentiment  which 
showed  opinion  overwhelmingly  op- 
posed to  the  stunt,  because  of  its 
affect    on    attendance. 


Edward    Laemmle    Arrives 

Edward  Laemmle,  Universal's  di- 
rector, is  due  in  New  York  today  on 
his  way  to  Europe,  where  he  will 
spend  a  month  or  so  visiting  rela- 
tives and  friends.  He  recently  com- 
pleted "Fallen  Angels,"  his  latest 
Universal    production. 


OFFICES 

and 

EXCHANGES 

with 

VAULTS 

PROJECTION,  CUTTING 
and  SHIPPING  ROOMS 

LIGHT  ON  FOUR  SIDES. 
IN  THE  HEART  OF  THE 
MOVIE  DISTRICT.  EVERY 
ESSENTIAL  CONCEN- 
TRATED IN  ONE.  100% 
SPRINKLER.  3  -  PASSEN- 
GER, 1  FREIGHT  ELE- 
VATOR. 

126-130  W.  46th  St. 

Between    B'way   and   6th   Ave. 

Leavitt  Building 

2ndi  Floor     Phone  Bryant  7747 


U(/Gf/T^R 

f(/N-fROUC 

GAV^rY-A/US/C 

a  qreatjoyouS'^ 


Truth  Naked  Truth 


i: 


mil 


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cvc/iinq  For. a/I  on  MAAC//3/$t 
a  real  ongina/  NAKtOTRtWdinner- 

WGCt/?/  BfrrtP !  f U/VN/€« 


Ladies  lyoull  say 
it  was  a  wondeiful  ni 


ght 


MusicbytheCLtFCLUB 

tlie  greatest  o£its  kixid. 
TICKtTshO.PtR  PERSON 

"woxtlx^iO. tills  year  ■•  • 


»    «    • 


MerLlyoixUlai 
jyoxxr  sides  oi 


StTJun.ts   arLd-  Sketch.es  i>y 
A.M.P.A.   M£MB€R$ 

PHONt  RtStRVATIONS^^ 

GCO.HARV€Y        BRUCt  GALLUP 
BBYant  6700        BRYant  7300 


EWSPAPER 
ILMDOM 


/ILL  THE  NEWS 
ALL  THE  TIME 


Wednesday,  March  21,  1928 


Price   5   Cents 


hel 


lies 
the 
iiiei 
len 


il  of  '98 


AL,  stirring,  story  of 
ave  of  madness  that 
utimerica  when  the  lure 
1(1  !  ached  down  from  the 
3.of  the  Klondike  ;  when 
our  corners  of  the  na- 
forgot  everything  in 
ed    rush    to    the    gold 

treated  as  such'.  Big 
linment  and  produc- 
es. Easily  the  road- 
t    Metro    claims    it    to 


Thrills 

ed    to    clock   the    punches. 

1  iajiice     was     the     barometer. 

rlni forget  it  was  an  opening. 

\ec1     for     overenthusiasm. 

A  as  no  mistaking  that  the 

icked.       The     opening     is 

narrating  how  the  discov- 

across  the  country.    Then 

rush    out    of    'Frisco,    the 

hat  marked  the  trek  across 

hilkoot    Pass,   the    Yukon, 

L-aking  toil  for  the  yellow 

li,    just    how    many    thrills 

ran't  be  identified  in  nuni- 

>e    we   gave    up    the    count 

ti  first  half  was  over. 

A  Fine  Job 

ei  2     Brown      directed.        His 

is  of  successful  pictures  gets 
ing  mark  with  "The  Trail 
Vhen  Brown  is  talked  about 
on,  it  is  this  picture  that 
e  the  discussion.  The  cast 
Del  Rio,  Ralph  Forbes, 
e,  Harry  Carey,  Tully  Mar- 

G)rge  Cooper — do  fine  work, 
se  of  the  cameraman  or 
n  cannot  pass  unsung.  We 
ow  who  photographed  the 
lut  we're  going  to  find  out. 
it  spotlight  deservedly  must 
1  on  him  or  them  for  a  mag- 

itiiece   of  work. 

Fantomscreen 


wslide  and  the  shooting  of 
ds  were  projected  via  the 
creen,  which  magnified  the 
nd  threw  it  on  an  enlarged 
hereby  getting  an  efTect — 
1  and  actual — that  was 
(ing  as  it  was  startling, 
t  Howard  Dietz  a  hat  that 
jre  wouldn't  run  a  year  on 
ly.  Howard  can  collect  the 
any  time  he  likes. 

K  ANN 


VIBRANT!  VIVACIOUS!  VOCIFEROUSLY  VUNNY!  VATCH 
VOR  "VAMPING  VENUS"— First  National's  comedy  Spectacle  on  the 
little  gal  who  knew  her  IT  and  how! — Advt. 


IOWA  ANTi-BROOKHART 
BALLOT  JIOT  TRICKERY 

Opposition  to  Measure  Is 

Outlined  by  Unit 

President 

Des  Moines — Denial  that  any  trick- 
ery was  resorted  to  in  vote  of  Iowa 
exhibitors  Feb.  13,  condemning  the 
Brookhart  bill,  or  that  the  decision 
represents  "canned  opinion"  is  made 
by  E.  P.  Smith,  president  of  the  Iowa 
unit.  Smith  takes  to  task  H.  N. 
Davies,  Spencer  showman,  who,  in  a 
letter  to  Frank  J.  Rembusch  said 
the  vote  was  not  representative  of 
sentiment  of   Iowa  exhibitors. 

Davies  had  alleged  that  members 
were  given  the  impression  that  the 
meeting  was  over,  and  that  many 
left,  some  25  exhibitors  voting  in  op- 
position to  the  bill,  despite  efforts  of 
a  few  present  to  put  off  the  vote, 
{Continued  on  Page  3) 


APRIL  AND  MAY  SET  FOR 
U.A. 


E 


Commemorating  the  ninth  anniver- 
sary of  United  Artists,  company 
salesmen  during  April  and  May  will 
engage  in  a  nine  weeks'  sales  drive, 
Al  Lichtman,  distribution  head,  an- 
nounces. Branches  will  compete  on 
sales  during  the  drive. 

The  opening  gun  of  the  drive  will 
{Continued  on  Page  3) 

Famous  Canadian  Plans 
$13,000,000  Financing 

Special  meeting  of  Famous  Play- 
ers-Canadian Corp.  has  been  called 
for  March  29,  to  authorize  $10,000,000 
twenty  vear  first  mortgage  six  per 
cent  bonds  and  $3,000,000  6^/2  per 
cent  debentures.  Arrangements  for 
sale  of  these  bonds  have  been  com- 
pleted. 

It  is  also  proposed  to  create  600,- 
(Coiitinucd  on  Page  i) 

West  Coast  Drops  Houses 
in  Three  Iowa  Cities 

Waterloo,   la. — Alexander   Frank  is 

again  operating  his  Plaza  and  Rialto, 

which    went    to    West    Coast    in    the 

North  American  Theaters  deal.     The 

(Continued  on  Page  3) 


72  SHORT  FEATURES  ON 
F  B  0 1928-29  PROGRAM 


Seventy-two  short  features  all  pro- 
duced by  Larry  Darmour  Prod.,  for 
Standard  Cinema  Corp.,  will  be  re- 
leased by  FBO  during  the  1928-29 
season. 

These  include  a  series  of  12  jockey 
stories  by  H.  C.  Witwer,  now  run- 
ning in   "Cosmopolitan    Magazine,"   a 

(Continued  on  Page  3) 


CLEVELAND  SHOWMEN  SEE 
BROOKHART  BILL  CHANCE 


I  Cleveland — Good  chance  for  pas- 
sage of  the  Brookhart  bill  is  seen  by 
M.  B.  Horwitz,  George  Erdmann 
and  P.  J.  Wood,  delegates  to  the  re- 
cent hearings  on  the  measure,  who 
made  their  report  to  the  Cleveland 
exhibitor  association  at  an  open  meet- 
ing here.  They  base  their  belief  on 
the  attitude  of  senators  and  congress- 
men, who  have  not  declared  them- 
selves as  opposed  to  the  bill. 


Morris  Sets  235  Day  and 
Date  "Jazz  Singer"  Runs 

Two  hundred  and  thirty-five  thea- 
ters throughout  the  United  States  will 
play  "The  Jazz  Singer"  during  the 
week  of  March  24,  according  to  Sam 
E.  Morris,  Warner  distribution  head, 
who  believes  the  day  and  date  book- 
ing sets  another  record  for  the  pic- 
ture. The  Roxv,  New  York,  is 
among  the  houses  playing  the  pic- 
(Continued  on  Page  .">) 


F.  N.  Making  Changes  in 
Shaving  of  Personnel 

Chicago — R.  C.  Seery,  First  Na- 
tional district  manager  here,  has  been 
transferred  to  the  Coast,  headquar- 
tering   at    Los    Angeles,    with    L.    O. 

(Continued  on  Page  3) 


ANTI-U.  S.  FILM  MOVES 
GAIN  GROUND  IN  SPAIN 


Madrid,  Spain — With  sentiment 
being  mustered  against  American 
films,  which  comprise  75  per  cent  of 
foreign  pictures  shown  in  Spain,  a 
meeting  of  domestic  film  interests 
will  be  held  late  this  month  for  for- 
mulation of  a  policy  towards  foreign 
pictures. 

American  pictures  are  being  charg- 
ed with  various  offenses  ranging  frorra 
immorality  to  causing  social  unrest 
throughout  the  nation.  Proposed  in- 
crease of  the  tariff  is  not  seen  here 
as  providing  a  solution,  with  a  strict 
censorship  expected  to  be  instituted 
which  would  curtail  greatly  circula- 
tion of  American  pictures  in  the 
Spanish  market. 


THE 


DAILV 


Wednesday,  March  2  IP' 


ViLXLIII  No.  68  Wednesday. March  21, 1928  Price  5  Cents 


lONN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Uioadway,  New  \ork,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Filnis  and  Film 
Folic,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kaun,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager;  Kalph 
Wilk,  Traveling  KeP'esentative.  Entered  as 
second  class  matter  May  21,  1918,  at  the 
post-otfice  at  New  York,  N.  Y.  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  greater  New  York, 
$10.00  one  year;  6  months,  $5.00;  3  months 
h  00  Foreign,  $15.00.  Subscribers  should 
remit'  with  order.  Address  all  communica- 
tfo"s  t^  THE  FILM  DAILY,  1650  Broad- 
way, New  York,  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California— Harvey 
E.  Gausman,  Ambassador  Hotel:  Phone, 
Drexel  7000  and  Washington  9794.  London- 
Ernest  W.  Fredman,  The  Film  Renter,  58, 
Great  Marlborough  St.,  London,  W.  I-  Ber- 
lin—Lichtbildbuehne,    Friednchstrasse,    225. 


All  Union  Employes  Out 
at  Danz  Seattle  Houses 

Seattle  —  Musicians,  janitors  and 
operators  are  off  the  job  at  the  Em- 
bassy, Liberty  and  Rialto,  owned  and 
operated  by  Joe  Danz.  Trouble  be- 
tween the  musicians  and  the  manage- 
ment is  said  to  be  the  reason  for  the 
union's  action  which  is  termed  a 
.strike,  a  walkout  and  a  lockout  by 
the  various  groups  involved.  They 
are  being  replaced  by  other  workers. 
The  International  in  New  York 
granted  authority  to  the  nine  opera- 
tors to  walk  out  in  sympathy. 


Fraser  En  Route  to  Montreal 

Bringing  with  him  a  print  of 
"Speedy,"  which  opens  April  7  at 
the  Rialto,  William  R.  Fraser,  gen- 
eral manager  of  the  Harold  Lloyd 
corporation  arrived  in  New  York  yes- 
terday and  leaves  today  for  Mon- 
treal, to  deliver  the  foreign  print  to 
Morris  Milligan,  general  manager  of 
Famous  Lasky  Film  Service. 


Five  Honorary  Members 
Planned  by  Academy 

Los  Angeles — Election  of  five  hon- 
orary members  is  being  considered 
by  the  Academy  of  M.  P.  Arts  and 
Sciences.  It  is  suggested  that  a  din- 
ner be  held  May  11,  when  degrees 
would  be  conferred.  Thomas  A.  Edi- 
son would  represent  technicians,  un- 
der the  plan. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthnr  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N,  V.  C. 

Bryant     3040 


Ansco  and  Agfa  Merge 
With  H.  Davis  as  Head 

Binghampton,  N.  Y.- — Ansco  Photo 
Products  and  Agfa  Products  have 
been .  merged  with  the  new  Agfa 
Ansco  Corp.  issuing  $5,500,000  of 
seven  per  cent  cumulative  preferred 
and  300,000  shares  of  common  of  no 
par  value.  Horace  W.  Davis  of 
Ansco  is  president,  Walter  Lenger, 
Carl  Bornman,  Rudolph  Worch,  John 
I.  Norton  and  Sherman  Hall,  vice 
presidents,  Rudolph  Worch,  treasurer, 
Otto  Von  Schrenk,  secretary,  C.  E. 
King,  assistant  secretary.  The  board 
of  directors  includes  the  following 
from  New  York:  Herman  A.  Metz, 
president  of  General  Dyestuff  Cor- 
poration; Almuth  C.  Vandiver,  attor- 
ney; Otto  Von  Schrenk  of  the  firm 
of  Briesen  &  Schrenk,  and  Paul  M. 
Warburg,  banker. 


"Legion"    Breaks    Record 

"The  Legion  of  the  Condemned" 
broke  records  at  the  Rialto,  New 
York  City,  on  its  opening  day,  Sat- 
urday. The  picture  grossed  $10,313.30 
with  a  top  of  99  cents.  Prior  to 
Saturdaj'  the  largest  receipts  ever 
recorded  for  one  day  were  $9,020.85, 
taken  in  on  a  Sunday  during  the  run 
of  "We're  In  the  Navy  Now",  at  75 
cents  top. 


Ezell   Completes   Sales  Trip 

Claude  C.  Ezell,  southern  and  west- 
ern sales  manager  for  Warners,  has 
returned  to  New  York  after  a  nine 
weeks  tour  of  offices  through  his  ter- 
ritory. Among  the  cities  he  visited 
were  San  Francisco,  Seattle,  Port- 
land, Denver,  Salt  Lake  City,  Kan- 
sas  City,  Dallas  and  Atlanta. 


Price  Cutting  Continues 
At  Kansas  City  Houses 

Kansas  City — Price  slashing  is 
continuing  here,  but  business  has  not 
increased  in  proportion.  The  Mid- 
land is  latest  house  to  cut,  dropping 
to  a  50  cent  scale,  with  loges  at  60 
cents.  The  Mainstreet,  Globe,  Pan- 
tages  and  Liberty  charge  SO  cents  or 
less,  and  with  the  75  cent  top  grind 
Sunday  policy  at  the  Orpheum,  com- 
petition  is   unusually  keen. 


Boyce-Smith    Leaves    for    Coast 

J.  Boyce-Smith,  vice  president  of 
Inspiration,  is  en  route  to  the  Coast 
with  Edward  Halperin  to  join  Vic- 
tor Halperin  there  and  set  in  motion 
Inspiration's  program  for  1928,  which 
contemplates  two  Inspiration-Halper- 
in  specials  for  United  Artists  to  be 
made  at  the  Tec-Art  Studios. 


Financial 


High 


39  Star  Acts  at   Benefit 

Thirty-nine  star  acts  so  far  are 
scheduled  to  appear  in  the  benefit 
which  the  Jewish  Theatrical  Guild  of 
America  will  hold  Sunday  at  the 
Century,  New  York.  Georgie  Jessel, 
Eddie  Cantor  and  Al  Jolson,  lead  the 
entertainment  committee. 


Hodges  Now  Coast  Representative 

Hollywood — Douglas  Hodges  now 
is  serving  as  Coast  representative  for 
"Exhibitors  Herald  and  M.  P. 
World."  J.  Ray  Murray  recently 
rcsitriu-d. 


*(s)   Am.    Seat.    . .  . 

♦(c-b)  do   6s   36    .. 

Bal.   &  Katz.. 

(c)    Con.     Fm.    Ind 

(c)        do    pfd 

(s)  East.  Kodak  . 
*(s)  do  pfd.  ... 
*(c)  Film  Insp.  .  .  . 
*(s)  First  Nat.  pfd 
(s)  Fox  Fm.  "A", 
(c)  Fo.x  Thea.  "A 
*(c)  Intern.  Proj.. 
*(b)  Keiths  6s  46. 
*(c)  do  pfd. 
(s)  do  com.  . . . 
(s)  Loew's,  com.  . . 
(s)  do  pfd.  .  . . 
(b)  do  6s  41ww. 
(b)  do  6s41x-war. 
(s)  M-G-M  pfd.  .. 
(s)  M.  P.  Cap.  .. 
*(s)  Orph.  Cir.  .. 
*(s)  do  pfd.  ... 
(s)  Para.  F-L  ... 
*(s)  do  pfd.  ... 
(b)  do  6s  47  ... 
(b)    Par.  By.5i4s51. 

(s)   Pathe    

(s)       do    "A"     ... 

(b)  do  7s  37  .  . 
(o)  Roxy  "A"  .  .  . 
(o)  do  units  .  . . 
(o)  do  com.  .  .  . 
(o)   Skouras  Bros.  . 

Stanley  Co.    . .  . 
(o)   Technicolor 

(c)  Trans-Lux 

(o)  United  Art.  .  . 
(o)  do  pfd. 
*(o)  Univ.  Ch.com. 
*(o)  do  pfd.  ... 
*(c)  Univ.  Pict.  . . 
*(s)  do  pfd.  ... 
(c)  Warner  Bros.  . 
(s)  do  "A"  ... 
(cb)   do   654   s  28.. 


17 
22?4 

171J^ 


79 
'  18^ 


7054 
103 

109M 
101 
25% 
6J4 


Low  Close 
41 

102J4 

65 

16J4  16J4 

2254  2254 

170  170 

....  12954 

4 

106 

78  7854 

1854  1854 


18 

60^ 
101 

109 
101 
ZSVs 
6M 


118       115M 


10254 
99% 

2J4 
13 

575^ 
2654 
2854 

654 
38 
48  M 

2 

3% 
13 
80 

2 
80 


18% 

27  5/^ 
1075-S 


10254 
9954 
254 
12M 
57 
2754 
3054 
754 
40 

4854 

4 

3M 
15 


85 


99J4 

98M 

185/8 

69M 
102-5^ 
109 
101 

25% 
654 

20 

9954 
118 
12154 
10254 

99J4 
2}4 

12% 

57 


4854 
'3% 


225/8 
9754 
1854 


18 

2654      273 
IO6.5/S    10754 


Sales 


300 

1,000 

800 


1,100 
300 


1,200 

55,800 

1,300 

71,000 

5,000 

100 

100 


13,800 

17',666 
1,000 
4,900 
1,100 

11,000 


300 


500 
7,400 
3,000 


•  Last    Prices    Quoted. 

(b)  Bond    Market. 

(c)  Curb    Market. 

(o)    Over   the   Counter   Transactions    (Bid   and 

Asked). 
Cs)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange    and    Stanley   in    Philadelphia. 


Publix-Saenger  Ending 
Competition  at  Raleigh 

Raleigh,  N.  C. — Raleigh  Theaters, 
Publix-Saenger  subsidiary,  has  taken 
over  the  Palace  and  the  Capitol,  end- 
ing competition  here.  The  company 
has  the  State  and  Superba.  The 
Palace  acquisition  brought  to  23  the 
total  of  theaters  controlled  by  Pub- 
li.x-Saenger  in  eight  towns  of  the 
state. 


Edward    Laemmle    Sailing 

Edward  Laemmle,  Universal  direc- 
tor and  his  wife,  en  route  to  Europe, 
will  sail  tonight  aboard  the  S.  S. 
New  York  for  stay  of  two  months 
or  more.  Jack  Freulich,  chief  portrait 
photographer  at  Universal  City,  will 
sail  for  a  vacation  in  Europe  aboard 
the   same  boat. 


Nat    Rothstein    Back 

Nat  Rothestein,  advertising  man- 
ager of  Universal,  has  returned  from 
a   vacation   in    Florida. 


Call 
WAFILMS,    Inc. 

Walter  A.   Futter,   Pre*. 

for 

Library  Stock  Scenes 

New   York  Hollywood 

130  W.  46th  St.        c/o  Leon  Schlestnger 
Bryant   8181      1123   No.   Bronson  Ave. 


"Trail  of  '98"  Opens;! 
Fantomscreen,  Surj 

A  long  list  of  notables  atteni 
New  York  premiere  of  "The  li 
'98,"  new  M-G-M  roadshow  at 
tor  last  night.  One  of  the  sui 
of  the  opening  was  the  introdmi 
Fantomscreen,  a  magnified  pici 
feet  secured  by  rolling  up  a 
screen  while  at  the  same  jum 
special  projector  vvith  speds' 
picks  up  the  sequence  subjet 
this  enlarged  type  of  pro 
M-G-M  controls  the  device  w| 
patented. 

It    is    similar    to    the    M 
used  .by    Paramount  for  "Old 
sides"  and  "Wings." 


Hake  Going  to  Tokio 
Clarence  V.  Hake,  formerlj 
ager  in  Japan  for  First  Natioi 
recently  connected  with  the 
home  office,  will  sail  from  Sat 
Cisco  March  30  to  take  charge. 
Fox    office    in    Tokio. 


! 


WANTED    *' 

Film   Salesman  to  sell  pre    g. 

tation     feature     to    exWbr    j 

Must  have  car 

Phone:     B.  Earle 
BRYant  2633 


§b  near  the  Ocean  it's  calleu 

TThclSreakers     *' 

§6  modem  in  equipment  an 

well  conducted  it  is  known  i 

one  of  the  Wbrlds  finest  Hottj 

to  ' 

plan  a  Sojourn  by  the  Sea  and  v: 

15rcaker 

ATLANTIC  CITY 

MEW  JEIVSEV 

Joel  Hillman  Julian  A.  Hi' 

President  Vice-President  Sili 


WHEN     IN     WASHINGTON 
HARVEY'S    RESTAURANT,  HI 
PENNA.  AVES.  FAMOUS  SINC 


"WE  NEVER  DISAPPOIN' 


incorporated! 
220  WEST 421PSTRI 

NEW  YORK 


PHONE-CHICKERING 


ALLAN  A.LOWNES.  CEN.M 


pda^' 


THE 


dadlarch  21,  1928 


DAILY 


a  Ibti-Brookhart 
aW/L  Not  Trickery 

</   from   Page    1) 

iniber  was  present. 

convention  went  on 
I  the  Brookhart  bill  be- 
ared school  and  church 
Smith  said.  Nothing 
iissed.  If  this  element 
ed  from  the  bill,  I  have 
lit  what  Iowa  exhibitors 
rt  whole  heartedly  the 
educed   by    Sen.    Brook- 

1.  13  meeting,  "members 
,vn  course  and  had  free 
nith. 


Injuries  in  Mishap 

—Max  Milder,  central 
or,  and  L.  E.  (Nicky) 
,  branch  manager  here 
,  narrowly  escaped  seri- 
when  the  car  in  which 
iding   turned   turtle. 


P.  Division  Lists 
(I  Cuts  During  1927 

a  previous  report  of  the 
^.  Commission  that  only 
first  six  months  of  1927, 
nes  Wingate  of  the  M. 
of  the  State  Educational 
has  issued  a  complete  re- 
g  that  2,804  eliminations 
in  1927,  which  compares 
lade  in  the  previous  year. 


ita   House   Opens 

—  The  Empire,  seating 
1  by  Empire  Enterprises, 
ern,  has  opened. 

ie;ters  Members  of 
lUee  Exhibitor  Unit 

iu:e  —  Seventy  Milwaukee 
-  ;s  represented  in  the   Mil- 

eiibftor  unit,  organized  re- 
•  isjan  auxiliary  of  the  state 
lie  The  chief  objects  are 
lb  adverse  legislation  and 
icbivage  problems.  Meetings 
er}"^  Wednesday. 


attsburg   Houses   Burn 

J.    N.    Y.     — Damage     of 

''    caused    by    lire    which 

Plattsburg  and   Chnton 

lie  Clinton  has  been  dark 


)i;  Canadian  Plans 
$i3,000,000  Financing 

inued   from  Page    1) 

■■'.  no  par  common,  300,000 

ill    be    issued    to    present 

ders  on  the  basis  of  four 

c    old    and    20,000    shares 

holders    of    second    pre- 

;  of  50  per  cent  of  stand- 

idids  on  arrears,  on  the  basis 

ilvv  no  par  shares  for  arrears 

lare  of  second  preferred. 


MSite  for  Toledo  Theater 

O.  —  The  site  has  been 
the  new  Paramount- 
;  Huron  and  Adams  Sts. 
lers  are  the  Lundorff-Bick- 
of  Cleveland.  The  theater 
?2,000,000  and  is  to  be  corn- 
Christmas. 


Morris  Sets  235  Day  and 
Date  "Jazz  Singer"  Runs 

(.Continued   from   Page    1) 
ture  at  the  time,  showing  second  run 
to    the    Warners    which    played    the 
film  25  weeks  at  roadshow  prices. 


Pivor  Brings  "Man  Who  Laughs" 
Maurice  Pivor,  head  of  the  edi- 
torial department  at  Universal  City, 
arrived  in  New  York  yesterday  with 
the  first  print  of  "The  Man  Who 
Laughs". 


Second  Brill  Release  to 
Have  Buffalo  Premiere 

With  the  company's  first  release, 
"A  Modern  Du  Barry"  now  playing 
at  the  Colony,  New  York,  David 
Brill,  president  of  Brill  Distributing 
Corp.,  recently  formed  to  handle  Ufa 
releases  in  the  East,  has  closed  con- 
tracts for  the  second  picture,  "Taruffe 
— the  Hypocrite"  with  Shea's  Hippo- 
drome, Buffalo,  where  it  opens  April 
7.  A  number  of  other  runs  also  have 
been    booked. 


Mosjoukine  in  Berlin 

Berlin — Ivan  Mosjoukine  continues 
with  his  contract  at  the  Greenbaum- 
Matador  studios.  Universal,  it  is 
understood,  will  distribute  the  Mos- 
joukine films. 


F.  N.  Making  Changes  in 
Shaving  of  Personnel 

(Continued  from  Page  1) 
Lukan  hereafter  to  concentrate  on 
the  Seattle  district.  Carl  Lesserman, 
Chicago  manager,  is  transferred  to 
Cleveland,  with  Gradwell  L.  Sears 
coming    here    from    that    branch. 

Claude  R.  Beachman  has  resigned 
after  ten  years  as  Atlanta  manager, 
and  is  succeeded  by  C.  A.  Clegg. 
Fred  M.  Jack  has  been  named  Mem- 
phis manager,  with  Douglas  Rath- 
bone  of  Memphis  transferred  to  St. 
Louis,  succeeding  Harry  Weiss,  who 
resigned  after  six  years.  R.  S. 
Wehrle,  former  assistant  to  J.  S. 
SkirboU  in  Europe,  has  replaced  J. 
C.  Bullwinkel  as  Albany  manager. 
These  changes  are  part  of  a  general 
rearrangement  and  cutting  down  of 
personnel. 


West  Coast  Drops  Houses 
In  Three  Iowa  Cities 

(Continued  from  Page  1) 
houses,  with  the  Orpheum,  Clinton 
and  Isis  and  Majestic,  Cedar  Rapids, 
recently  were  thrown  into  receiver- 
ship. Central  States  Theaters,  Des 
Moines,  has  taken  over  the  Clinton 
house  and  Bluechel  &  Lannin,  for- 
mer owners,  have  taken  back  the  Ce- 
dar Rapids  theaters. 


U.  A.  Has  Three  on  Broadway 

With  opening  tomorrow  of  "Two 
Lovers"  at  the  Embassy,  United  Art- 
ists will  have  three  pictures  on 
Broadway,  "The  Gaucho"  at  the  Riv- 
oli  and  "Garden  of  Eden"  at  the  Par- 
amount. 


New    Fan    Paper 

"Cinema  Psychology"  soon  will 
make  its  appearance,  sponsored  by 
Mrs.  Adele  Woodward.  The  pub- 
lication will  concentrate  on  the  bet- 
ter films  field,  reaching  motion  pic- 
ture leagues   and   club   women. 


Midland  Circuit  Takes 
Over  More  "U"  Houses 

Kansas  City — The  Midland  Circuit, 
which  recently  took  over  a  number 
of  Universal  theaters  in  this  territory, 
now  is  operating  the  Strand  and  Or- 
pheum, Fort  Madison,  and  the  Pal- 
ace and  American,  Muscatine.  This 
reduces  to  four  the  houses  operated 
in  Iowa  by  Universal,  two  of  which 
are  at  Marshalltown  and  two  at 
Charles   City. 


Holman   Fictionizes  "Speedy" 

Russell  Holman  has  Actionized 
Harold  Lloyd's  "Speedy,"  which  is 
being  published  by  Grosset  &  Dun- 
lap. 


Two  More  K-A  Houses  to 
Switch  to  Grind  Policy 

Two  more  Keith-Albee  houses  are 
adopting  grind  policies  with  the 
Washington  and  Philadelphia  houses, 
to  start  Monday  showing  pictures  and 
vaudeville  continuous  from  12  noon 
until  11  P.M.  The  circuit  rapidly 
is  switching  houses  to  the  new  policy, 
with  few  two-a-day  houses  remaining. 


1928-29 


Among  the  Eighteen  Feature  Productions  which  EXCEL- 
LENT PICTURES  CORPORATION  will  produce  next 
season,  will  be  picturizations  of  these  stories: 

"PAID  WITH  TEARS" 

by  Ruth  Agnes  Abeling 

"PENNY  PRINCESS" 

by  Ann  Austin 

More  names  of  stories  and  authors  announced  tomorrow 


fjccM 


SaMITEL  ZeERLER  president        '/Oil* 

KEWYORKcrrr  'W 


72  Short  Features  on 
FBO  1928-29  Program 

(Continued   fiom   Page    1) 

series  of  "Polly  and  Her  Pals,"  based 
on  the  cartoon  strip,  a  series  of  12 
Micky  McGuire,  two  reelers,  based 
on  the  Fontaine  Fox  cartoons;  a  se- 
ries of  Standard  Comedies,  with  the 
three  fat  men,  "Fat"  Karr,  "Tiny" 
Alexander  and  "Fatty"  Ross  feat- 
ured, and  a  number  of  other  subjects 
to  be  announced.  Al  Cooke  will  play 
the  featured  part  in  the  Witwer  series 
and  it  is  probable  Alberta  Vaughn 
will  return  to  the  FBO  banner  to  star 
in  the  "Polly  and  Her  Pals"  series. 


Test  Case  of  Ohio  "Blue" 
Laws  Planned  by  Showman 

Marion,  O. — Test  case  of  the  state 
"blue"  laws  is  being  made  by  Ed 
Raynard,  local  theater  owner,  who 
will  stand  trial  on  a  charge  of  keep- 
ing his  theater  open.  He  pleaded  not 
guilty  when  arraigned  and  was  bound 
over  to  the  grand  jury. 


Ann  Nichols  Arrives  Today 

Ann  Nichols  and  Wm.  De  Ligne- 
niaire  arrive  in  New  York  today  from 
the  Paramount  Coast  studio,  where 
they  assisted  on  "Abie's  Irish  Rose." 


April  and  May  Set 

For  U.  A.  Drive 

(Continued  from  Page  1) 
l)e  the  national  radio  broadcast  of. 
company  members  March  29,  with  a 
campaign  of  newspaper  publicity,  in- 
stitutional and  historical,  to  be 
launched.  The  company  is  asking 
700  newspaper  editors  and  critics  to 
vote  on  which  ten  of  68  United  Art- 
ists pictures  they  consider  best,  with 
publicity  stressing  the  fact  that  only 
75  films  have  been  released  by  the 
company  since  its  formation  April  5, 
1919,  by  Mary  Pickford.  Charlie 
Chaplin,  Douglas  Fairbanks  and  D. 
W.  Griffith. 


Remodel  Liberty  at  Sharon 

Sharon,  Pa. — The  Liberty  has  been 
closed  for  two  weeks  to  undergo  ex- 
tensive remodeling. 


ALL    EXECUTIVES 
KEEP  IT  HANDY 


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Wednesday,  Mi 


Coast  Wire  Service 


Decision  on  Code  Soon 


CAMERAMEN  AGREEMENTTO 
PROVIDE  10  HOUR  DAY 


Decision  is  expected  soon  by  the 
producers  committee  of  the  Society 
of  M.  P.  Arts  and  Sciences  on  the 
code  of  ethics  for  the  American  So- 
ciety of  Cinematographers.  The 
proposed  agreement  calls  for  a  60 
hour  week  or  ten  hour  day  with 
straight  time  for  overtime. 

Recent  meetings  of  Coast  camera- 
men with  eastern  labor  organizers 
visiting  the  studios  failed  to  satisfy 
the  cameramen.  A  charter  could  not 
be  secured  for  one  year.  The  meet- 
ing was  not  called  by  the  A.  S.  C. 
but  unofficially  by  members  eager  to 
have  several  questions  answered  by 
the  labor  representatives. 

Henaberry  to  Direct  for  Gotham 

Joseph  Henaberry  has  been  as- 
signed direction  of  "Hell  Ship  Bron- 
son,"  which  is  to  star  Mrs.  Wallace 
Reid  for  Gotham.  Noah  Beery  is  to 
play  male  lead.  Louis  Stevens  pre- 
'--red    the    continuity. 

St.  Clair  to  Direct  Jannings 

Malcolm  St.  Clair  will  direct  Emil 
Jannings'  next  picture,  as  yet  un- 
titled. The  star  now  is  making  "High 
Treason,"  under  direction  of  Ernst 
Lubitsch. 


Howard  to  Direct  McLaglen 

William  K.  Howard  will  direct 
Victor  McLaglen  in  "The  River  Pi- 
rate" for  Fox. 


Publicity  Men  Join  Paramount 

Francis  Perrett,  formerly  with 
First  National,  and  Al  Wilkie,  vet- 
eran publicity  man,  have  joined  the 
Paramount   publicity    department. 


Columbia  Selects  Leads 

Eugenie  Gilbert  and  Charles  De- 
laney  have  been  chosen  as  leads  in 
"After  the  Storm,"  which  Columbia 
is  producilng  with  Hobart  Bosworth 
starred  under  direction  of  George  B. 
Seitz. 


Anthony  Completes  Titles 

Walter  Anthony  has  completed 
titling  "The  Man  Who  Laughs," 
which  Paul  Leni  directed  for  Uni- 
versal. 


Tiffany   Picture   Titled 

"Nameless  Men"  is  the  new  title 
of  Christy  Cabanne's  production  com- 
pleted recently  for  Tiffany-Stahl. 


Preparing  "Don't  Marry" 
James  Tinling  is  preparing  "Don't 
Marry,"  which  will  go  into  produc- 
tion shortly.  Lois  Moran  has  the 
stellar  role.  The  story  is  from  the 
Hungarian  stage  play  by  Bela  Senes, 
"I    Will   Not  Marry." 


First  Division  Completes 
Current  Schedule  May  1 

With  only  six  pictures  remaining 
on  its  1927-28  schedule  to  deliver, 
First  Division  Distributors,  Inc.,  will 
have  its  program  for  this  season 
completed  by  May  1  and  get  off  to 
a  good  start  for  the  new  season.  The 
six  pictures  soon  to  get  underway  are 
"The  Belle  of  Avenue  A,"  "Free 
Lips,"  and  "Creole  Love,"  James  Or- 
mont  productions,  and  "You'll  Never 
Get  Rich,"  "The  Age  of  Sex,"  and 
"Brunettes  Preferred."  The  latter 
three  are   Chadwick  productions. 


Carr   Cast   Completed 

"The  Branded  Man,"  with  Charles 
Delaney  and  June  Marlowe  in  the 
leads  is  first  of  the  series  of  18 
features  to  go  into  production  at 
Metropolitan  where  Trem  Carr  has 
leased  space.  Others  in  the  cast  are 
Andy  Clyde,  Lucy  Beaumont,  Gordon 
Griffith,  Henry  Roquemore,  and 
George  Chesborough.  Scott  Pem- 
broke is  directing  from  a  script  writ- 
ten by  Todd  Robbins. 


Jack  Holt's  Next  Chosen 
"The  Vanishing  Pioneer,"  a  Zane 
Grey  story,  will  serve  as  Jack  Holt's 
first  production  at  Paramount.  John 
Waters,  who  directed  Holt  in  several 
westerns  last  year,  will  make  it.  Sally 
Blane  will  play  opposite. 


Art  Acord  Burned 

Gas  escaping  from  a  leaking  pipe 
ignited  when  Art  Acord  started  to 
light  a  cigarette  causing  burns  about 
the  face,  which  may  interfere  with 
the  western  star's  screen  career. 


A  Little 

from  *^Lots** 


By    RALPH    WILK 


Hollywood 
"OICHARD  DIX  was  quite  elated 
-'■*'  t'other  day  when  he  was  in- 
formed his  "Knockout  Reilly"  is  an 
authentic  fight  picture.  "It's  the  best 
fight  picture  I  ever  saw,"  Mickey 
Walker  told  him. 

^  ;|c  ^ 

A  few  years  ago  Thelma 
Todd  taught  school  in  Law- 
rence, Mass.,  now  she  receives 
fan  letters  from  her  former 
pupils. 

*         *         * 

Do  you  know:  That  Douglas  Fair- 
banks kept  Evelyn  Brent  under  con- 
tract for  seven  months  in  order  that 
she  might  be  his  leading  lady  in  a 
production;  that  Iris  Stuart's  hands 
are  considered  the  most  beautiful  in 
Hollywood;  that  Arnold  Kent,  now 
with  Paramount,  is  a  Carl  Laemmle 
discoverv. 


Co-op  Advertising  is 

Planned  by  I.M.P.E.A. 

Co-operative  advertising  and  ex- 
ploitation hook-ups  in  addition  to 
co-operative  film  buying  is  planned 
by  Independent  M.  P.  Exhibitors' 
Ass'n.,  combine  of  New  York  inde- 
pendents headed  by  Aaron  Sapiro. 
Executive  committee  of  the  organiza- 
tion announced  yesterday  consists  of: 
Leo  Brecher,  Samuel  Berman, 
Bernard  Grob,  J.  Arthur  Hirsch,  Wm. 
A.  Landau,  Samuel  Lesselbaum,  Elias 
Mayer,  Max  Richter,  Edward  Rugoff, 
Henry  Segal,  Rudolph  Sanders, 
Samuel  Schwartz,  Harry  Suchman, 
Harman   Yaffa. 


Daylight  Saving  Is  Issue 
at  Jefferson  City,  Mo. 

Jefferson  City,  Mo. — Daylight  sav- 
ing is  a  local  issue  here  with  an  ordi- 
nance proposing  it  to  be  voted  on  in 
April.  Proposed  advancing  of  clocks 
at  St.  Louis  has  been  abandoned,  for 
this  year,  at  least,  following  protests 
from   Associated   Retailers. 


Screen  and  Stage  Stars 
to  be  at  Paramount  Ball 

A  number  of  prominent  figures  of 
screen  and  stage  will  appear  at  the 
sixth  annual  ball  of  the  Paramount 
Pep  Club,  which  takes  place  March 
23  at  the  Astor,  New  York.  Paul 
Whiteman's  orchestra  will  be  present, 
with  music  for  the  dancing  to  be 
furnished   bj'   Vincent   Lopez. 


And  That's  n 


By  PHIL  M.  DALY  \ 


TN     the     last     installment; 


thrilling    AM  PA    mystalL 
George  Harvey  was  trying  tc  ■ 
the  cancelled  mortgage.  As  he 
ed  into  the   Astor  for  the  ^li^ 
on   the   fatal    night   of  Marchp^ 
found  the  main  hall  deserted  }<:: 
million  frantic  guests.     They  " 
on  his  neck  at  once.  "Have  c  i 
friends,"    he    spoke    gallantly, 
will    be    no    speeches    tonigh: 
which    good    news    the    phnlt  , 
fainted  and  their  escorts  feintiP"' 
their  right  and  knocked  Georw 
goal.  They  all  felt  sore  becaul 
had    their    little    speeches  pifct^f 
Now  go  on  with  the  story.    §  m 


"Who  are  you?"  hissed  i 
as  he  saw  a  dark  form  huclM 
the  balcony  floor.     "Good  byt 
spoke  the  dying  man,  "they . 
I  hit  the  wrong  joint."    Thei 
was  staggered.    "Who  are  j/ij 
thundered.     "Brookhart 
the  dying  voice.    And  then- 
row's    installment   is   wone\ 
fail  to  miss  it! 


Permitting  Sunday  She 

New  Hartford,   N.  Y.- 
tion  of  voters  in  returning  i 
against   Sunday   shows  at  th4 
referendum,    the   village     bo 
granted  permission  for  such  j 


PRODUCED    FOR 


A  WORLD  OF 
DIFFERENCE 
IN  CARTOONI 
AND  OSWAl 

produced  under  the  sj 
conditions —  manufactu 
by  the  same  process— sim 
in  appearance — to  a  g! 
extent — 

BUT 

others  lack  the  box-office" 
that  has  made  OSWA 
the  outstanding  figure  on 
market. 

PRODUCED  BY 

Winkler  Picti 

INCORPORATED 


Z/muersammiEll  Carh> 


^ 


bitor  Co-ops  Are  Forming  in  Other  Sections 


NEWSPAPER 

NLMDOM 


f««i'aiii 


ULTHE  NEWS 
ALL  THE  TIME 


No.  69 


Thursday,  March  22,  1928 


Price   5   Cents 


lU 


:C  hi' Move 

S  and   Fox  are  after 

larks     and     Cooney 

in    Chicago.      Four 

laters  involved  ;  all  oi 

competition     to     B. 

Publix  lands  them, 

ill  control  the  town 

Publix    will    then 

trade  with  Fox  and 

|dous  theater   buying 

ir  better  terms.    The 

is  figured  four  per 

nation  and  the  ter- 

'ed    out    of    it,    four 

Fox   were   stubborn 

K.  dominated,  you 

lere  the  former  would 


ets  these  houses,  it 
opening  wedge  for 
sive  operator  in  a  rich 
It  also  means  several 
for  B.  and  K.,  and 
Publix.  All  of  which 
Chicago  situation  one 
;hed. 

Jew  Blood 

the  stage  is  known  and 

the    reputation    of    the 

t  Theater   is   recognized. 

:i,  back  from  Europe,  has 

Prague    group    of    this 

strong — now    playing    in 

lans  to  bring  them  over, 

ollectively,    to    appear    in 

his   should   interest   Hol- 

R'ictures    need    new    faces. 

yi  so  need  new  talent. 

Hohn  Seitz 

^search  yesterday  brought 

e   fact    that    it    was    John 

photographed   "The   Trail 

■  sterday,   we    promised    a 

raise  for  his  work.     His 

repeated,  did  a  magnifi- 

A'e   are   delighted   to   pen 

of   credit   on   his   behalf. 

Litling  Busy? 

'        approaches.     The   U.  A. 

the  air  that  night.  Tune 

'  ur  house  if  you  can  ar- 

^  not,  build  up  the  strong- 

|n  you  know  how  and  ad- 

|.s  hard  as  you  know  how. 

as  hard  as  you  know  how. 

KA  NN 


CHARLIE  MURRAY,  THELMA  TODD,  LOUISE  FAZENDA  IN  A 
veritable  vortex  of  vociferous  vun — "VAMPING  VENUS"  a  vivacious  van- 
load  of  vivid  values.  The  big  take  off  that  will  rake  off  the  biggest  gross  in 
years.    FIRST  NATIONAL  SPECIAL.— Advt. 


TO  BE-I 
ISSUEATNORTHWESTMEET 

Minneapolis  —  May  1  and  2  are 
dates  selected  for  annual  convention 
of  the  Northwest  exhibitor  unit.  The 
convention  will  be  held  here  instead 
of  aboard  a  lake  steamer,  between 
Duluth  and  Port  Arthur,  Ont.,  as 
proposed. 

Arbitration,  now  at  a  standstill  in 
(Continued    on    Page    2) 


ROSSHEIN  SEES  DOUBLING 
or  STANLEY  GROSS  IN '28 


Philadelphia — Doubling  of  revenue 
of  1927  by  the  Stanley  Co.,  was  pre- 
dicted by  Irving  D.  Rossheim,  com- 
pany president,  at  a  dinner  in  his 
honor  last  night  attended  by  100 
leaders  of  the  industry  and  civic  life 
of  Philadelphia.  He  bases  his  pre- 
diction on  comparison  of  business  of 
(Continued    on    Page    2) 


Paramount  Gets  Extension  to 
File  New  Reply  to  Commission 


Lupino  Lane  Signs 

Educational  Contract 

Los  Angeles — Lupino  Lane  has 
signed  a  new  long-term  contract  with 
Educational.  He  is  expected  to  make 
at  least  eight  of  his  two  reel  comedies 
for  the  company  next  year.  Here- 
after, his  returns  to  musical  revues 
will  be  incidental  to  his  screen  work. 
Lane  has  been  in  pictures  three  years. 


Washington  Bureau   of   THE   FILM   DAILY 

Washington — Extension  of  time 
until  April  15  has  been  granted  Para- 
mount in  which  to  file  a  further  re- 
ply to  the  Federal  Trade  Commis- 
sion's order  of  March  6,  rejecting 
the  company's  proposal  for  com- 
pliance with  the  cease  and  desist  or- 
der issued   last  July. 

The  company  had  offered  to  abide 
(Continued    on    Page    2) 


INDEPENDENTS  FOLLOWING 
N.Y.LEADON  COMBINE 

Sapiro  Group,  However,  to 

Confine  Activities  to 

Greater  N.  Y. 

With  the  Greater  New  York  ex- 
hibitor co-operative,  headed  by  Aaron 
Sapiro,  just  beginning  to  function, 
plans  are  contemplated  for  establish- 
ment of  similar  co-operatives  in 
other    territories. 

Buffalo,      northern      New 
Cleveland  and  Philadelphia  r/ 
ties    wHere    similar    mov 
being    considered    i^' 
is  learned  by 

New     Jp 
formed  \n<'       __  ,^  ___^ 

(Continued    on    Page  1) 


Jer 


PRICE  TO  DISTRIBUTE 
DICK  TALMADCE  SERIES 


Richard  Talmadge  has  signed  a 
contract  to  make  a  series  of  pictures 
for  Oscar  Price.  The  latter  arrived 
in  New  York  yesterday  from  the 
Coast  and,  it  is  reported,  is  here 
concerning  distribution  of  the  Tal- 
madge series.  Price  also  has  with 
(Continued    on    Page    2) 

Strike  at  Louisville 

K.-A.  Houses  Settled 

Louisville  —  Strike  of  operators, 
stagehands  and  musicians  in  four  lo- 
cal Keith-Albee  houses  is  settled.  No 
details  were  divulged.  With  the  set- 
tlement made,  it  is  expected  that 
prosecution  of  George  P.  Laffel, 
president  of  the  musicians'  local,  and 
five  others,  for  alleged  throwing  of 
stench  bombs  in  the  theaters  will  be 
dropped.  The  men  recently  were 
bound  over  to  the  grand  jury. 


Expansion  of  Agfa-Ansco 
Firms  Seen  Under  Merger 

Binghamton,  N.  Y. — Erection  of  an 
addition  to  the  Ansco  plant  here,  and 
construction  of  a  siding  which  will 
cover  more  than  100,000  ft.  of  ground 
and  more  than  double  size  of  plants 
at  Binghamton,  Johnson  City  and 
Afton,  and  expansion  of  activities 
of  both  firms  is  seen  in  amalgama- 
tion of  Ansco  Photoproducts  with 
Agfa  Products,  into  the  Agfa  Ansco 
Corp. 


DAILY 


Thursday,  March; 


4/FILMD0M 


yol.XLIllNo.69  Thursday,  March  22, 1928  Price  5  Cents 


lOHN  W.  ALICOATE 


PUBLISHER 


Publisbea  daily  except  Saturd.y  and  hoUday^ 
at  loiO  Uioadway,  New  \ork  N.  \.,  and 
couvvi^lit  (1928)  by  W  id's  1' ilms  and  t  dm 
Hi  1  c  J.  W.  Alicoate,  P.es.dent  and 
FublUbe  ■•  Maurice  I).  Kann,  Vice  Preside... 
r,"d  Editor;  Donald  M,  Merse.eau,  l';«asn.e.. 
UuM.iess     and     Advertisn.g     Manage.       Kalpb 

Wilk,  Tiaveling  H-^l''^^^'''^'';-^' .qh"  it  the 
ieco.id  class  .natter  ilay  21,  19l!>.  at  tne 
;"?-office  at  New  York.  N.  V..  ..nder  the  ac 
M  March  3.  1879.  Ter.i.s  (i'os.age  hee) 
United  States  oi.tside  of  Create.  New  \oik, 
$10.00  one  year;  6  ...uuths  $5.00;  J  ...o.iths 
J300  Foreign,  $15.00.  S.ibscribers  should 
femit  with  order.  Address  all  co.nnuin.ca 
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Ernest  W.  Frednia.,,  The  Film  «en  er.  58. 
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lin— Lichtbildbuehne,    Friedrichstrasse,    2^5. 


Financial 


78/2 
'  1854 

'.   99^ 
.    18Ji 
.    95 
.    70^ 
.102/2 


i.  High 

Josepi.     Seat.     ...    40 

signed  dirfe.^.''. 

son,"  which  is  to  ^7' ' 
Reid  for  Gotham.     Iv, 
play  male  lead       Loui 

*(c)  Film  Insp.  . . 
*(s)  First  Nat.  pfd. 
(s)  Fox  Fm.  "A", 
(c)  Fox  Thea.  "A" 
*(c)   Litem.  Proj.   . 

(b)  Keiths   6s   46    . 

(c)  do  pfd.  . . . 
(s)  do  com.  . . . 
(s)   Loew's,   com. 

(c)       do    pfd.     - 

(b)        do     6s41ww.l09^ 
(b)        do  6s41x-war.l01 
(s)   M-G-M  Pfd.    ..   25J4 
(s)    M.    P.    Cap.    ..      6/2 

*(s)   Orph.    Cir 

♦(s)     do    pfd. 

(s)   Para.    F-L 

*(s)     do    pfd. 

(b)       do  6s  47 

II,)    Par.  By. 5/551.102/4 

(s)    Pathe    2.>i 

(s)        do   "A"    "  ■ 

(b)  do  7s  37  .. 
(0)  Roxy  "A"  . . . 
(0)  do  units  . . . 
(o)  do  com.  . . . 
(o)  Skouras  Bros.  . 
(o)  Technicolor 

(c)  Trans-Lu.x 
(o)    United    Art.    . . 

(o)       do    pfd 

*(o)   Univ.    Ch.com. 


Low 

40 

17" 

22  J4 

s'69/8 


77^ 
WA 

99/2 

18 

95 

102^ 

108:>i 

100^4 

25M 

6/2 


..llSJi    117 


9954 


99^ 

102 '4 
2/2 


14 

13U 

60-4 

58 

27 

28 

29 

32 

6  "4 

7 

49^ 

49M 

2 

4 

m 

3/8 

13 

15 

80 

85 

2 

80 

85 

97/ 

96;4 

187/8 

18/8 

27y4 

26 

106M 

106^ 

Close 

40 
102J4 

65 

17 

22-4 
169-4 
129^ 

4 
106 

77/8 

18/8 

8 

99/ 

18/8 

95 

68^ 
10214 
109>4 
101 

25^ 
6/ 

29 

99/2 
117J4 
12m 

995/8 

102J4 
2/8 
14 
60  K 


Sales 
100 


200 

100 

1,000 


1,700 
900 

12',666 
900 
300 

13,700 
200 

16,000 

11,000 
100 
100 


8,300 

6,o6i) 

2,000 

3,300 

3,100 

18,000 


49M 
'3/8 


22/8 
96M 
18^ 
26 
106H 


50 

ioo 


20 

500 

3,700 

20,000 


*(o)  do  pfd. 
(c)  Univ.  Pict.  . 
(s)  do  pfd.  . . 
(c)  Warner  Bros, 
(s)  do  "A"  . , 
(cb)   do    6/2S   28 


•  Last    Prices   Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(0)   Over  the  Counter  Transactions    (Bid  and 

Asked). 
(3)   Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange   and   Stanley  in   Philadelphia. 


Feltman    Takes    Over    Anderson 

Nat  Feltman  of  the  Daily  Film 
Delivery  Co.,  which  operates  in  Hud- 
son County,  N.  J.,  and  Staten  Island, 
has  taken  over  Anderson  Film  De- 
livery, which  operates  in  the  same 
New  Jersey  territory.  Feltman  has 
been  in  the  delivery  business  for  15 
years. 


Arbitration  to  be 
Main  Issue  At  Meet 

(Continued    from   Page    1) 

the  territory,  because  of  refusal  of 
Warners  to  abide  by  a  decision  made, 
with  court  action  in  the  case  pend- 
ing, will  be  the  major  issue  at  the 
forthcoming  sessions. 


Another  Firm  Closes  for 
First  Division  Product 

Dallas — Home  State  Film  Co.  has 
acquired  distribution  in  Te.xas,  Okla- 
homa and  Arkansas  of  the  1928-29 
output  of  First  Division  Distributors. 
Arthur  C.  Bromberg  .Vttractions,  At- 
lanta, also  signed  for  the  product 
with  Jesse  J.  Goldburg,  president, 
who  now  is  on  the  Coast  conferring 
with  Raymond  Wells  and  Robert  S. 
Furst  on  the  new  line-up. 


Producers  Drop  Stand 
Against  Copyright  Bill 

New  York  theatrical  producers 
have  withdrawn  objection  ot  the  Di- 
visible Copyright  Bill,  because  in 
their  opinion  all  relations  between 
playwright  and  producer  are  based  on 
contractual  rather  than  copyright  ar- 
rangements. A  telegram  has  been 
sent  the  patents  committee  at  Wash- 
ington  advising   the   stand   taken. 


Kenosha  House  Reopens  as 
Stagehand  "Jam"  Settled 

Kenosiia,  Wis. — Dark  two  weeks 
because  of  difficulties  with  stage- 
hands, following  change  of  policy 
from  stock  to  pictures,  the  Orpheum, 
Midwesco  house,  has  reopened.  The 
stagehands  were  given  notice,  but 
protested,  with  the  union  insisting 
one  man  be  kept  backstage. 


Price  To  Distribute 
Dick  Talmadge  Series 

(Continned  from  Page   1) 

him    a    series    of    four    pictures    pro- 
duced  on   the   Coast. 

He  is  head  of  the  Consolidated 
Pictures  Corp.  a  new  corporation 
which  has  taken  over  the  Pacific 
Studios  at  San  Mateo,  near  San  Fran- 
cisco. 


Gets  Extension  to 

File  New  Reply 

{Continued    from    Page    1) 

by  the  decision  of  the  Trade  Prac- 
tice Conference,  rather  than  meet  the 
dictum  of  the  July  order  against 
block  booking  and  theater  accjuisi- 
tion.  In  rejecting  this  proposal,  the 
commission  indicated  definitely  the 
company  would  have  to  comply  fully 
with  its  order,  otherwise  the  commis- 
sion would  seek  enforcement  in  the 
courts. 


II 


Beale  at  Seattle 

Seattle  —  James  Beale,  Portland 
manager,  has  been  transferred  to  the 
Seattle  Tiffany-Stahl  branch. 


Depinet  Confirms  Changes 
in  First  National  Force 

R.  C.  Seery  will  be  special  home 
office  representative  with  headquarters 
at  Los  Angeles,  and  L.  E.  Davis  will 
be  Portland  manager,  transferred 
from  Seattle,  where  L.  O.  Lukan, 
former  district  manager,  is  branch, 
manager,  Ned  E.  Depinet,  First  Na- 
tional sales  manager,  states  in  con- 
firming realignment  of  the  sales  force 
outlined  yesterdav  bv  THE  FILM 
DAILY. 


Boucher  With  "U"  Theaters 

Frank  M.  Boucher  has  been  ap- 
pointed city  manager  at  Winchester, 
Va.,  for  the  Shenandoah  Valley  The- 
aters, local  subsidiary  of  the  "U" 
Chain.  Boucher  will  supervise  man- 
agement of  the  Empire,  Colonial  and 
Little  Wyn.  Work  is  progressing 
fast  on  the  remodelling  of  the  Empire. 


Films  Honored  in  Diamond 
Jubilee  Week  at  Mpls. 

Minneapolis — Marking  the  75th  an- 
niversary of  the  city,  and  a  tribute 
to  the  part  pictures  have  played  in 
development  of  the  municipality,  Dia- 
mond Jubilee  Movie  Week  has  been 
set  aside  by  Mayor  George  E.  Leach, 
for   the   week   starting   tomorrow. 


Cast  with  Richard  Dix 

Wade  Boteler  and  Roscoe  Karns 
have  been  cast  in  Richard  Dix's  cur- 
rent feature,  "Knocking  'Em  Over." 
Fred    Newmej^er    is    directing. 


1928-29 


I 


Among  the  Eighteen  Feature  Productions  which  EXCEL- 
LENT PICTURES  CORPORATION  will  produce  next 
season,  will  be  picturizations  of  these  stories: 

"THE  WRECKERS" 

by  Francis  Lynde 

"KING  SOLOMON^S  WIFE" 

by  Edna  Buckler 

More  names  of  stories  and  authors  announced  tomorrow 


£«*M 


_PK:TUREsCo(Bto^ 

Samuel  ZiERLER  president        'toMM 

NEWYORKcrrr  *w  i 


See  Doubling  of  . 
Stanley  Gross  i 

(.Continued  from  Page  if 
company  theaters  in  the  la 
years.  The  company  now  1 
theaters  in  seven  states  and  i 
trict  of  Columbia,  valued  a 
000,000,  he  said.  Last  night's 
was  one  of  the  most  auspicl 
cial  events  of  film  history. 

Purchases  N.  Y.  Hou« 

M.  Tamler  has  taken  « 
Miracle,  Melrose  Ave.  and  ISl 
New  York. 


New  House  at  McCutclKij 

McCutcheon,  N.  J. —Them 
Cutcheon  has  opened  here. 


amalgamated! 
vaudeville  aghj 

Attractions  for 
Picture  Theatrei 

Standard    Vaudeville 

1600  Broadway,    New  Yorl' 
Phone  Pcnn.  3580 


'  If  You  Are  in  the" 


Market   for   Any   Kind  i"™ 

MOTION  PICTU 
APPARATUSf 

CONSULT    US   AND  SAm 
MONEY  I 

SEND    FOR    OUR   PRICE  L 

▼▼no  West  32*'St,Ne«ybrk,i 

II  Phone   Penna.   0330 

Motion    Picture    Departmj 
U.   S.  and  Canada  Agents  for  Dl 


FILMDOM 
ENCYCLOPEI 


business  is  great! 


Mr'  k    Wr 


"LEGION  OF  THE 

CONDEMNED'smashes 


otiraph  taken  in  front  of  Rialto,  N.  Y.,  8:55  A.  M.,  Monday,  March  19th 

lEGION    OF     THE    CONDEMNED."      Smashes    record.    New    York. 


[I.  O.  Minneapolis  and  St.  Paul,  and  as  exhibitor  joyfully  says:  ^^Try 
^et  standing  room!"  Picture  held  over.  ^  Equalled  record  Ambas- 
,  St.  Louis.  Nation-wide  sensation,  q  CLARA  BOW  in  "RED  HAIR" 
b  50%  above  normal  business  Minneapolis,  St.  Paul,  everywhere. 
iROLD  LLOYD  in  "SPEEDY"  (Lloyd  Pro.  Paramount  release)  coming! 

iisiness  is  great — if  you 

W  PARAMOUNT! 


he  Genius  of  all  Nation 

FOIJ  . 


JOHN  FORD 

(Ireland) 

WHO  directed  the  smashing  successes  "The  Iron 
Horse"  and  "Three  Bad  Men"  now  surpasses 
his  previous  triumphs  and  gives  us  a  mighty  picture 
instilled  with  all  the  dramatic  fire  and  sympathy  for 
which  his  race  is  known.  At  the  present  time  Ford 
has  two  pictures  playing  at  $2  top  on  Broadway  — 
"Four  Sons"  at  the  Gaiety  and  "Mother  Machree" 
at  the  Globe. 


P 


i 


MARGARET  MANN 

(Born  In  Scotland) 

A  S  Mother  Bernle  .  .  .  Lovable  .  .  .  Gentle  .  .  . 
-^^  Endearing  .  .  .  who  will  awaken  cherished 
memories  of  your  own  youth  aAd  mother,  plays  on 
the  heart  strings  with  such  emotional  force  that  the 
New  York  Telegram  reviewer  acclaims  her  "A 
Cinema  Duse." 


One  of  the  3rcserved-seat  specialsj 


^ONS 


jFiit. 


man 


^T(E  LEOPOLD 

lustria) 

lire  descendant  of  Franz 

1»  Emperor  of  Austria, 

self  \t  holder  of  one  of 

estitles  of  nobility  in 

rian  Empire  . . .  en- 

of  an  aide-de-camp 

i"  with  genuine  re- 

iction . . .  Hollywood 

Leopold  will  soon 

1  in  Filmdom. 


AUGUST  TOLLAIRE 

(France) 

HIS  amusing  portrayal  of  the 
Mayor  in  "What  Price 
Glory"  will  never  be  forgotten... 
Again  in  "Four  Sons"  as  a  Mayor, 
he  will  make  millions  laugh  and 
chuckle  and  add  further  lustre 
to  his  reputation  as  a  fine  actor 
with  an  unerring -sense  of  comedy. 
M.  Tollaire  was   born  in   Paris. 


ALBERT    GRAN 

(/4  Native  of  Belgium') 

THE  genial,  gallant  and  ever- 
faithful  postman  ...  as  stout 
of  heart  as  he  is  of  body,  who 
enlivens  and  animates  his  im- 
portant role  in  "Four  Sons"  with 
the  same  warm  sympathy  and 
tender  understanding  that  brought 
him  fame  as  the  picturesque  taxi- 
driver  in  "7th  Heaven." 


The  Biggest  Film  Success 
In  The  Last  10  Years! 


JUNE  COLLYER 

(America) 

BECAUSE  of  her  refreshing 
natural  beauty  and  her  intel- 
ligent interpretation  of  dramatics, 
this  glorious  ideal  of  American 
Youth  makes  her  role  in  "Four 
Sons"  ring  true  as  the  sweetheart 
of  one  of  Mother  Bernle's  sons. 
This  Wampas  Baby  Star  is  New 
York  born  and  bred. 


NOW  PLAYING  TWICE  DAILY  at  ^2.00  TOP- 
GAIETY  THEATRE  CARTHAY  CIRCLE  THEATRE 


FERDINAND 
SCHUMANN-HEINK 

{(jcrviatiy) 

T4E  illustrious  son  of  the  noted 
diva,  Madame  Schumann- 
Heink,  world-famous  and  world- 
beloved  ...  As  a  staff  officer  in 
"Four  Sons,"  Ferdinand 
Schumann-Heink  shows  definite 
promise  of  winning  for  himself  a 
share  of  the  glory  that  has  been 
bestowed  upon  his  illustrious 


New  York 

Los  Angeles                                       moxntr. 

■    — 

.■ 

Presented  by 

WILLIAM  FOX 

Based  on  the  Story  by  MISS  I.  A.  R.  WYLIE 

Adapted  by 

Philip  Klein 

Production  Editors 

Katherine  Hilliker  and  H.  H.  CaldweU 

" 

JOHN  FORD  Production 

■ 

t 


is  making  (^jf  the  talk  of  Broadway 


DAILY 


Thursday,  Match  a] 


Coast  Wire  Service 

Flop  Writers  Answered 


LIISKYFLIIYSCRITICSWHOSE 
ATMS  FOLLOW  FAILURES 

When  an  author  or  playwright 
leaves  Hollywood  and  writes  articles 
denouncing  the  industry  as  ignorant 
and  childish,  he  is  only  exploiting  his 
own  lack  of  understanding  and  in- 
ability. 

That  was  the  statement  made  by 
Jesse  L.  Lasky  at  a  meeting  of  the 
Paramount  i)roducing  staff  and  sevei; 
new  writers  who  have  just  been 
brought    from    New    York. 

'■There  have  been  many  cases,"  Lasky 
stated,  "where  a  successful  playwright  or  nov- 
elist has  tried  his  talents  in  pictures,  and  has 
failed,  then  has  returned  to  New  York  ■  to 
flay  the  industry.  The  motion  picture  busi- 
ness is  unlike  the  stage  in  that  we  of  the 
motion  jiiclures  cater  to  the  masses  and  not 
to  a  certain  few,  not  to  the  so-called  intelli- 
gentsia. We  therefore  must  have  screen 
stories  that  will  appeal  to  shop  girls,  the 
merchant  or  the  banker — and  not  to  the 
reader   of   Freud. 

"These  authors  have  tried  in  vain  to  please 
us,  submitting  stories  that  are  impossible  for 
filming,  jtories  that  would  bring  the  wrath  of 
the  censors  down  upon  us,  stories  tftat  would 
stock  the  morals  of  the  world  craving  en- 
tertainment. They  fail  and  go  back  home 
and  tell  the  world  how  mismanaged  the  in- 
dustry   is,    in    their    narrow    minds." 

The  seven  new  authors  are:  Williard  Keefe, 
Lester  Cohen.  Samuel  Ornitz.  Harlan  Thom- 
son, Ernest  Culbertson,  L.  W.  McLaren  and 
Wells  Root. 


Gets  Warner  Post 

Anthony  Coldeway  has  been 
named  editor-in-chief  of  the 
Warner  studio. 


Ince    Film    Completed 

Ralph  Ince  has  completed  "The 
Hit  of  the  Show,"  featuring  Joe  E. 
Brown  and  Gertrude  Olmstead  for 
FBO.  In  the  cast' are:  Gertrude  As- 
ter, Daphne  Pollard,  Lee'Shumway 
and  William   Bailley. 


Hagen  Back  at  Studios 
Walter  Hagen  has  returned  to  the 
Coast  to  resume  work  on  his  first 
picture  for  Tiffany-Stahl,  "Green 
Grass  Widows,"  which  was  post- 
poned when  he  was  called  to  Chi- 
cago   for    a    golf    show. 


Cortez  in  T-S  Film 

Ricardo  Cortez  is  to  play  the  male 
lead  in  "Ladies  of  the  Night  Club" 
with  Barbara  Leonard  opposite. 
George  Archainbaud  is  director. 


Beery-Hatton    Cast    Chosen 

Lane  Chandler,  Gardner  James  and 
Mary  Brian  have  been  assigned  lead- 
ing roles  in  the  newest  Beery-Hatton 


comedy  now  in  production.  F.  Rich- 
ard Jones  is  directing  the  picture  un- 
der supervision  of  B.  F.  Zeidman 
It  is  an  original  by  Grover  Jones  and 
Gilbert  Pratt.  Frank  Butl_er  is  aid- 
ing Jones  on  the   story. 


T-S    Buys    Two    Stories 

"Ramsey  Milholland"  by  Booth 
Tarkington  and  "The  Gun  Runner" 
by  Arthur  Stringer  have  been  pur- 
chased   by    Tiflany-Stahl. 


Shirley   Palmer  Gets   Contract 

Tififany-Stahl  has  signed  Shirley 
Palmer  to  a  five  year  contract.  Her 
first  lead  will  be  in  "Marriage  of 
Tomorrow,"  an  original  by  Raymond 
Schrock. 


Lasky  Fetes  Otto  Kahn 

Otto  Kahn  and  Jesse  Lasky  ad- 
dressed Paramount  stars  and  ex- 
ecutives at  a  studio  luncheon  yester- 
day. 


Returns   to   Screen 

Marcia  Manon,  one  of  the  screen's 
first  "vampires"  of  many  years  ago, 
returns  to  the  screen  in  Lew  Cody's 
current  production,  which  Mai  St. 
Clair   is   directing   for    M-G-M. 


Carr  to  Make  "Branded  Man" 
Trem     Carr    is    to    produce    "The 
Branded    Man,"    which    Scott    Pem- 
broke  will   direct  for   Rayart  release. 


Film  Comic  in  Vaudeville 

Charley  Chase  will  spend  the  five 
week  annual  vacation  of  the  Hal 
Roach   Studios   in  a  short  vaudeville 


tour  of  the  West  Coast  Circuit^ 
other  Roach  players,  "Red"  A 
and  Charles  Hall,  arc  withhinil) 
skit.  ■  ,! 


Sam  Hardy  Assigned   i 

Sam  Hardy  will  enact  the  rol 

ganster  leader  in  M-G-M's  "Di; 

Handcuffs,"    which    John   Mdi 

is   to   direct. 


Wolheim  in  Meighan  C« 

Louis    Wolheim    has  been  ci'''"'' 
Thomas     Meighan's    "The   Ro' 
the  star's  first  production  for  ( 
Paramount  will  release  the  pic 


i 


h!-Whatah 


ill 


JVHNNYim 

Chinatowk. 
Charlie 

A  7ir6t  national 


The   Honest  Truth  About  NEWS  REELS  I 

THE  news  reel  is  the  brilliant  jewel  in  your  program  of  motion  picture  entertainmeiH 
If  it  is  the  right  news  reel,  it  is  possessed  of  a  ton  of  personality,  that  becomes  a  def 
inite  personal  influence  in  your  playhouse,  working  for  your  prestige  and  profit  everj 
week  in  the  year.  I 

With  six  news  reels  to  pick  from  it  would  appear  at  first  glance  that  you  had  a  widi 
range  of  choice,  but  the  facts  as  demonstrated  by  performance  show  your  choice  is  morii 
restricted.  i 

Consider  the  two  essential,  fundamental  elements  for  a  news  reel — a  world-wid 
scope  of  activity  and  clarity  and  beauty  in  photography  and  printing — and  you  find  youj 
range  of  choice  narrowed  down.  | 

And  then  you  encounter  the  thing  that  makes  the  real  difference  between  the  mas 
ter  product  and  the  cut  and  dried  offering.  This  thing  is  handling!  ! 

Just  as  newspapers  are  dull  or  brilliant  because  of  the  brains,  experience  and  eni 
thusiasm  of  the  men  responsible,  so  also  are  news  reels.  This  third  element  further  nar 
rows  your  choice  and  brings  you  closer  to  Kinograms  as  the  one  news  reel  essential. 

The  makers  of  Kinograms  make  no  other  product  whatever.  All  their  time 
energy  and  thought  are  centered  on  the  production  of  the  finest  news  reel  on  earth,  am 
it  is  this  independence  and  this  concentration  on  a  specialty  that  have  made  the  differenci 
between  Kinograms  and  all  the  rest. 

Kinograms,  by  conscientious,  painstaking  and  enthusiastic         ,^^//}--i/ 
effort,  has  gained  the  premier  place  in  the  news  reel  field.  Silf^Jpi^^M^^^xyu^ 

— A  dvert  isement 


THE 


y,  larch  22,  1928 


)V^ 


ng  New  York 
L€id  On  Combine 

nued   from   Page    1) 

a  proposed  national 
iidependents  to  produce 
'  pictures,  buy,  sell  and 
ters.      This    is    planned 

of  a  pool  to  compete 
tor    theater    chains    and 

a  is  declared  sifting  the 
York  exhibitors  to  serve 
.r  a  similar  independent 
in  that  city.     Buffalo  and 

other  cities  where  sim- 
re   contemplated. 
^r    New    York   combine, 

will    not    be    associated 
the  other  proposed  co- 
tending  to  devote  all  its 
jvvn  organization.     Pos- 
nning  afoul  of  the  inter- 
rce   laws    is   declared   to 
in   the  present  attitude. 
<    recalled,     is    the    home     of 
trical    Utilities    Corp.,    headea 
nil.      This   firm   had   a   buying 
ith     around     130     theaters     in 
insylvania.  West  Virginia  anil 

was  allied  with  Associated 
110,  headed  by  Charles  Casa- 
ter    discontinued    activities    af- 

refused    to    serve    the    com- 
•  ch    position    they    are    under- 
etracted. 
,v    has    a    booking    combine    in 

ventures  of  this  sort  are 
i  st  on  the  ground  was  Bala- 
.\hich  through  Midwest  The- 
a  buying  circuit  for  a  chain 
ugh  Illinois  and  Wisconsin. 
Iiiis  a  Chicago  buying  circuit 
and  100  theaters. 
lis,  a  buying  circuit  headed 
es,  Northwest  exhibitor  presi- 
t     of     business     v^hen     service 


jg^ 


S^KL 


was  refused  by  distributors.  Badger  The- 
aters Corp.,  a  Milwaukee  combine,  also  dis- 
continued operation,  for  reported  similar 
reason. 


Ian  Keith  Leaves  for  Hollywood 

Ian  Keith  left  for  the  Coast  yes- 
terday to  appear  in  Corinne  Griffith's 
next,  "The  Divine  Lady". 

Pete  Dana  T-S  Buffalo  Manager 

Albany — Pete  Dana,  former  Buf- 
falo manager,  has  succeeded  Jack 
Krause  as  manager  of  the  Tiffany- 
Stahl  branch. 


Antis  Stall  Birmingham 
Sunday  Shows  Election 

Birmingham,  Ala. — No  date  has 
been  set  as  yet  for  the  forthcoming 
referendum  on  Sunday  shows.  Op- 
ponents of  the  liberal  Sabbath,  it  is 
charged  are  seeking  to  stall  the  elec- 
tion, until  interest  dies  down  some- 
what. 


"ONE  MAN'S  WOMAN" 

Adapted       from       Catherine       Plumer 

Bement's       "THE       MATING       OF 

DORIS    DINSMORE" 

All  rights  protected 

EMPIRE  PRODUCTIONS,  Inc 

723  Seventh  Avenue 
New  York  City 


Season 
1928-1929 


A     GUIDING    SIGN 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California,  make 
this  famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD,  CALIFORNIA 


The    Record 


In  a  critical y  impartial,  uninfluenced  week  by  week  analysis  of  all  the  news  ''eels,  Motion 
ires  Today  made  the  following  significant  and  conclusive  judgment: 

1.    Number  of  reels  reviewed 50 

Actual  Firsts:  KINOGRAMS 28  3.    Tied  for  Firsi 


Pathe    

7 

Fox    

.    .       7 

Paramount   

M-G-M 

...       3 
1 

International 

...       1 

KINOGRAMS  .. 
Pathe   

3 

3 

Fox  

1 

Paramount 

M-G-M   

International  . . . 

1 

. . .  None 
. . .  None 

This  gives  KINOGRAMS  three  to  one  over  its  nearest  competitor. 
The  Most  Entertaining  News  Reel  on  Earth 

KINOGRAMS 


•THE  SPICE  OFTHE  PROGRAM" 


EDUCATIONAL  FILM 
EXCHANGES,  Inc. 

E.  W.  Hammons,  President 


Member,    Motion    Picture   Producers    and    Distributors  of  America,  Inc.,   Will  H.  Hays,     President. 


Some  tiling  doing  every  minute 
fLom  the  tbnejyou  enter  untilj^ou  leave 


AMtO  TRUW  Wnnev-W«Ar  AM/ 

March  3 1  *t  -  «OTtL  ASTOR. 

fun  -Music- Gayety  vulcs  the  n/qht 

Stunts !  Ga^s  ILke  the  old  days  libs 

seaichlight  of  TMAKtD TRUTH  will 

shine  all  night,  come  get  the  in- 
side dope  on  the  industiy 

TICKETS  MO.-    WORM $20.    ymcmikbk 

Get  GEO.HAR.VEY  BRYant  6700-Pathe55\W.45*St. 
or  BRUCE  GALLUP  BRYant  7500-UnitedAitists729-7*'Ave, 

ON  THE  PHONE  NOW  AND  BE  SUR-E  OF  YOUFLS. 


it.' 


1 

at 


EWSPAPER 


ALL  THE  NEWS 
ALL  THE  TIME 


I    No.  70 


Friday,  March  23,  1928 


Price   5   Cents 


Bosh 


KING  minds  general- 
,^ree  that  this  industry 
loing    more    than    its 
.od  by  supplying  mil- 
wholesome  entertain- 
lad,  our  films  are  ad- 
the     finest     advance 
i)r  American  goods  so 
)ped-      A    benevolent 
ssjlinselfish  and  eager  al- 
to [nd  the  helping  hand. 
lied 

proof   were    needed, 

i  vjiat  is  going  on  in  our 

nyard.    The  junk  deal- 

lever  was  more  brisk, 

I  important  companies 
loped  the  direct  mail 
;  itch.  Printed  matter 
ropelled  in  the  direc- 
exhibitors     like     tidal 

gets  over  like  gentle 
a  moonlit  lake.     The 
iping  such  advertising 
waste  baskets. 

^^»  Americans" 

for    the    box    office.      It 

hoke — the    rehable    kind, 

II  times    than    we    can    re- 

nnan     touches     sprinkled 
its  nine  reels. 
ce   performances,   chiefly 
irge  Sidney,   Beryl   Mer- 
Gran   and    Michael    Vis- 


and  often  hectic  flag- 
ih,  as  usual  makes  the 
^ure. 

ituations    that    enter    the 
lie  overdone. 
ide  popular  appeal?     We 


ason  and  Pathe 


that  the  genial  Elmer  and 
coster  are  to  remain  bud- 
on,  it  is  whispered  guard- 
nave  a  good  deal  to  say 
nping  of  Pathe.  That  will 
ws  to  the  many  through- 
ntry  who  know  him. 

ng  Cummings 

)f  Missing  Girls"  and 
)  Kill."  Both  current,  both 
y  Cummings.  Different 
Dries,  yet  well  done.  Be- 
uch  for  this  director's  abil- 
oducer  of  sound,  sensible, 
pictures. 

KANN 


ETHICS  CODE  TO  GOVERN 
'28-'29  SELLING  SEASON 

Text  by  Members  of  Trade 

Commission  to  be  Issued 

Momentarily 

Washington  Bureau   of   THE  FILM   DAILY 
Washington — The    code    of    ethics 
leveloped    from    the    Trade    Practice 
Conference,    will    be    issued    momen- 
tarily by  the  Federal  Trade  Commis- 
sion.     It   is   anticipated   here   that   its 
provisions  are  to  be  made  public  al- 
most immediately  in  order  to  give  the 
ndustry  an  opportunity  to  adjust  it- 
self  to   its   clauses   before    the    1928- 
1929  selling  season  gets  under  waj^. 
All  members  of  the  industry,  indi- 
vidual and  corporate,  whether  signa- 
tory   to    the    agreement    or    not,    will 

)e    bound   by   the    provisions.      

The   Trauc    Tiav-iice    Coiiicrence  la 
{Continued    on    Page    6) 


THEY  HAD  TO  CALL  OUT  THE  ARMY  WHEN  LADY  GREEK 
wouldn't  fall  for  Irish  Sheik— but  Oh,  how  you'll  fall  for  "VAMPING 
VENUS"  FIRST  NATIONAL'S  big  Special  comedy  spectacle— vibrantly 
vunny! — villed  vull  of  vivid  values. — Advt. 


De  Mille  to  Join  United 

Artists,  Making  2  Yearly 


Fred  Desberg  Continues  as 
Loew  Head  at  Cleveland 

Cleveland — Fred  Desberg  will  con- 
tinue as  general  manager  of  the  13 
local  houses  recently  taken  over  by 
Loew's,  Inc.,  from  Loew's  Ohio  The- 
aters. Personnel  of  the  theaters  and 
the  Cleveland  office  will  remain  the 
same,    according   to    Desberg. 


Mary  Pickf  ord's  Mother 
Dies  After  Year  Illness 

Los  Angeles — Funeral  services  are 
being  arranged  for  Mrs.  Charlotte 
Pickford,  55,  mother  of  Mary  Pick- 
ford,  who  died  yesterday  from  can- 
cer. Mrs.  Pickford's  name  formerly 
was  Charlotte  Smith,  with  the  name 
Pickford  assumed  when  her  husband 
died.  When  Mary  Pickford  became 
known  as  a  screen  actress,  Mrs.  Pick- 
ford gave  up  her  stage  career  to  de- 
vote her  time  to  the  interests  of  he 
children,    Mary,    Lottie   and   Jack. 


"Two  Lovers"  Premiere 

New  York  premiere  of  "Two  Lov- 
ers" was  held  last  night  at  the  Em- 
bassy. 


Los  Angeles — Cecil  B.  De  Mille 
will  join  United  Artists,  making  two 
films  yearly,  it  is  reported  here.  The 
producer,  it  is  stated,  will  take  with 
him  William  Boyd,  Phyllis  Haver  and 
executives  who  have  been  with  him  a 
year  or  more.  It  is  not  expected  that 
he  will  renew  his  option  on  the  De 
Mille  studio  property  located  at  Cul- 
ver City. 


fURTHER  ACQUISITIONS  BY 
EOX  BEING  NEGOTIATED 


Los  Angeles — Further  important 
acquisitions,  as  well  as  production  and 
distribution  agreements,  are  planned 
by  Fox,  it  is  learned  following  return 
here  of  Winfield  R.  Sheehan,  vice- 
president  and  general  manager.  Shee- 
han intimates  that  a  number  of  big 
deals  are  under  way,  and  will  be  an- 
nounced soon  in  New  York.  The 
three-cornered  deal  involving  Fox, 
First  National  Pictures  and  the  Stan- 
ley Co  .of  America  is  still  reported 
under  way. 


BRECHER  SAYS  DECEPTION 
INFLUENCED  IOWA  VOTE 


If  the  manner  in  which  Iowa  ex- 
hibitors were  induced  to  vote  againsi 
the  Brookhart  bill  does  not  consti- 
tute trickery,  "let's  get  a  new  defi- 
nition for  the  term." 

This  was  the  comment  of  Leo 
Brecher,  New  York  theater  owner, 
who  led  proponents  of  the  measure 
it  the  recent  hearings  on  the  bill,  on 
statement  of  E.  P.  Smith,  Iowa  unit 
president,  that  no  trickery  was  resort- 
(Contiuued    on    Page    2) 


WOOD  HITS  COCHRANE  ON 
BROOKHART  BILL  STAND 


Columbus.  O. — Criticism  of  R.  H. 
Cochrane,  U'nversal  vice  president, 
for  sending  out  a  letter  to  exhibitors 
warning  the  if  the  Brookhart  bill 
passes  •  impossible  for  Uni- 

versal   t  ,  '    complete    service 

contract,  is  expressed  in  a  letter  to 
members  eeut  '^•■•'^  '^"  P.  J.  Wood, 
business  '•■'  .   ._..    ~"mo  exhib- 

itor unit.      .,  ood  urges  exhibitors  to 
(Continued    on    Page    5) 


Souvenir  Nights  Legal  as 
Cleveland  Repeals  Ban 

Cleveland — Ban  on  souvenir  nights, 
similar   to   country   store   nights,   has 
been  lifted  by  action  of  the  city  coun- 
(Continued    on    Page    2) 


DAILY 


Friday,  March  23., 


tav£^9\ 

MrHtWSPAPU 
•filmdom 


B.«  wM^^iLLTHE  HEWS 


l» 


«oLXLIIINo.70    Friday.  March  23. 1928    Price  5  Cents 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 

iJlk.     Inc.      J.    W/  Alicoate.     P.es.dent 

,„d   Editor;   Donald  M,  Mersereau    liea.urer, 

Uiisi.iess     and     Advertisnig     Managei , 

i;.,,,     l?*n*r^*;piitative. 

1918,     at 


and 
Vice-President 


Ralph 
W  ilk.  Traveling  Representative,  "^"^j^f  ^^ 
,econd    class    matter    May    '1      1918-    ^t    tne 


cmnn   mi?   vear:   6   months,   $5.UU,    .*   nimuns. 


remit    writh 
tioiis    to    THE 
«ay 


MO.OO   one   year;   6   moi 

U.O0.      V?^-'^^^-J''Z.u.ss    all    comnuinica 
FILM    DAILY,    16d0    Broad 
New   York,   N.   Y.     Phone   Circle   4736 
4737-4738-4739.        Cable    address 

Mew    York.      Hollywood,     ,       ,„, 

R  Gausman,  Ambassador  Hotel:  'Phone. 
Urexel  7000  and  Washington  9794  London-- 
Ernest  W.  Fredman  The  I'.lm  ««"  ".gSf. 
Great  Marlborough  St.,  London  W.  L  Ber- 
lin—Lichtbildbuehne,    !■  nednchstrasse. 


ENGINEERS  NEEIING  IN 
HOUYWOOD  APRIL  9-14 


The  spring  meeting  of  the  Society 
of  M.  P.  Engineers  will  be  held  at 
the  Roosevelt  Hotel,  Hollywood  for 
five  days  beginning  April  9.  The  pro- 
gram has  been  drawn  up  tentatively 
and  embraces  a  wide  variety  of 
papers.  The  A.S.C.  will  give  S.M.- 
F.E.  delegates  a  dinner  the  opening 
night.  Addresses  will  be  made  by 
representatives  of  various  branches  of 
production.  On  April  12,  there  will 
be  a  visit  to  studios. 


Subscribers    should 


Filmday, 
"California— Harvey 


225. 


5,000-Seat  Stanley  Opens 
Tonight  at  Jersey  City 

Jersey  City — The  Stanley,  second 
largest  theater  in  the  metropolitan 
area,  with  a  seating  capacity  of  5,000, 
opens  tonight  to  an  invited  audience, 
in  Journal  Square.  This  house,  latest 
added  to  the  Stanley-Fabian  chain, 
was  constructed  at  a  cost  that  ex- 
ceeded $2,000,000.  The  theater  open^^ 
to  the  public  tomorrow.  "The  Dove" 
is   the   feature. 


Votes    Daylight    Saving 

Bennington,  Vt. — Daylight  saving, 
adopted  as  a  war  time  measure,  has 
been  approved  for  this  year  by  vote 
of  two  to  one. 


M.P.  Club  Holds  First 

Party  at  Level  Club 

First  party  of  the  M.  P.  Club,  New 
York,  was  held  last  night  at  the  Level 
Club.  Beefsteak  and  entertainment 
featured  the  event. 


MHEI)  nilST  il  < 

mil  Ftt  a 


10 
i 


Iowa  Vote  Influenced 
By  Deception,  Claim 

{Continued  from  Page  1) 
cd  to  in  connection  with  the  associa- 
tion's vote  denouncing  the  Brookhart 
bill.  , 

"The  Iowa  convention  went  on  record 
against  the  Brookhart  bill  because  they  feared 
church  and  school  competition,"  Smith  said. 
"If  this  element  caj.  be  removed  from  the 
•^'  .-.  f  no  doubt  but  what  Iowa  exhibitors 
would  support  whole  heartedly  the  measure 
introduced  by  Sen.  Brookhart." 

The  Iowa  vote  against  the  meas- 
ure was  taken  at  the  meeting  address- 
ed by  O.  C.  Pettijohn,  Hays  organi- 
zation counsel,  says  Brecher,  at  which 
Pettijohn  gave  exhibitors  the  idea 
that  passage  of  the  bill  meant  school 
and  church  competition. 

"Of  course,  this  is  a  misrepresentation  of 
the  bill,  and  if  it  is  not  trickery,  let's  get 
a  new  definition,"  Brecher  declared.  Com- 
menting on  Smith's  statement  that  Iowa  ex- 
hibitors would  support  the  bill  if  this  ele 
incnt  were  removed,  Brecher  says  that  such 
an    element    never    was   present    in   the    bill. 

"We  are  glad  to  learn,  that  aside  from 
the  deception  (not  trickery)  which  was  prac- 
ticed upon  them,  that  exhibitors  of  Iowa  are 
for    the    liill." 

"Incidentally,"  Brecher  continued,  it  is 
amusing  to  see  the  scramble  among  the  trade 
papers  for  a  front  seat  on  the  bandwagon  of 
those  who  were  'unalterably  opposed'  to  the 
Brookhart  bill.  The  funeral  pyre  is  being 
turned  into  a  bonfire,  and  all  who  helped  to 
kill  the  bill  are  exulting,  but  isn't  the  cele- 
bration   just   a    little   bit    premature?" 

Chicago  "Lab"   Firm  Formed 
Chicago— With   capital   of   $50,000, 
Chicago    Film    Laboratory    has    been 
organized  by  Dunlap  &  Ridgway. 

Souvenir  Nights  Legal  as 
Cleveland  Repeals  Ban 

{Continued  from  Page  1) 
cil  in  repealing  its  ordinances  forbid- 
ding such  drawings.  The  stunt,  util- 
ized widely  by  neighborhood  theaters, 
is  to  be  resumed  immediately,  it  is 
understood.  Grosses  fell  off  follow- 
ing the  ban. 

WAFILMS,   Inc. 

Walter  A.   Futter,   Pres. 

for 

Library  Stock  Scenes 

!New    York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant   8181      1123    No.   Bronson  Ave. 


Holman  at  Jefferson,  N.   C. 

Jefferson,  S.  C. — J.  D.  Holman  has 
taken  over  the  Jefferson  from  H 
Cook. 


B. 


"Wings"  Entering  Ninth 
Month  of  N.  Y.  Showing 

"Wings"  goes  into  its  ninth  month 
at  the  Criterion,  New  York,  today, 
with  its  450th  performance.  The  pic- 
ture will  remain  at  the  house  until 
New  Year's  at  least,  in  opinion  of 
Albert  Grey,  head  of  Paramount's 
roadshow   department. 

No  other  $2  film  has  been  confront- 
ed with  the  opposition  met  by  the 
Paramount  roadshow,  says  Grey,  for 
in  addition  to  the  ten  weekly  change 
houses,  a  new  high  number,  includ- 
ing the  Paramount  and  Roxy,  and  18 
films  presented  in  _  legitimate  thea- 
ters at  advanced  prices.  More  than 
10,000  persons  have  bought  standing 
room  during  the  run,  he  says. 


Sunday   Shows  Up  in  Holley 

Holley,  N.  Y. — At  the  annual  vil- 
lage election,  to  be  held  soon,  a  pro- 
posal to  legalize  Sunday'  shows  will 
be  voted  upon. 


Charles   Goetz    Returns 

Charles  S.  Goetz,  head  of  States 
Cinema,  has  returned  to  New  York 
from  Youngstown,  O.,  where  he  han- 
dled opening  of  "Motherhood"  at  the 
Liberty. 


M-G-M  Force  Sets  Aside 
Felix  F.  Feist  Weeks 

San  Francisco  — ■  Felix  F.  Feist 
Weeks  have  been  set  aside  by  the  M- 
G-M  field  organization  during  tht 
period  starting  April  29  and  ending 
May  12.  The  drive  was  launched  b^ 
George  A.  Hickey,  western  division 
supervisor,  in  tribute  to  the  innova- 
tions launched  by  Feist  in  behalf  o; 
producer-distributors    and    exhibitors 


"Flesh  and  Devil"  Trio 
to  Make  Another  Picture 

Hollywood — John  Gilbert,  Greta 
Garbo  and  Clarence  Brown,  the  trio 
responsible  for  "Flesh  and  the  Devil,'' 
will  be  reunited  in  "A  Son  of  St. 
Aloritz,"  an  original  of  Viennese  lift- 
by  Paul  Oskar  Hocker  now  being 
prepared  by  Willie  Goldbeck.  Gilbert 
will  first  do  "Four  Walls"  and  Miss 
Garbo   "W^ar   in    the    Dark." 


EXECUTIVE 

writh  thorough  experience  in  all  departments 
of  the  film  business-production,  publicity,  and 
sales  desires  to  make  a  connection  where  in- 
itiative is  a  requisite. 

Address  Box  K-167 
c/o  Film  Daily,  1650  B'way,  N.  Y.  C. 


b 


Seattle— With  the  Mayflower 
under  construction  and  the  S 
recently  opened  by  Publix,  L 
and  West  Coast  Theaters,  ai 
first  run  house  is  being  planii' 
John  Hamrick,  who  operates  thi 
Mouse  here  and  at  Portland  an 
coma.  Construction  is  to  start 
early  date.  Hamrick  now  is  a 
Angeles  conferring  with  Warm 
the   project. 

The  proposed  house  will  cost 
000  and  be  located  directly  aero 
street  from  the  Blue  Mouse,  d 
Ave.,    between   Union  and  Pik 
It    will    be    called    Hamrick's 
Box,    and    it,    or    the    present 
Mouse,  will  become  a  long  runi 
for   synchronized   pictures,  the' 
playing  week  stands.    The  houi 
be  rushed  to  completion  this  su 

Massey  Buys  OppositionllV 

Selma,   N.   C— J.  D.  Massey  i 
operates    the    Playhouse,   has 
over  the  Selma. 


lis  funniest 


f 


1928-29 


Among 
LENT 
season, 


the  Eighteen  Feature  Productions  which  EXCEL- 
PICTURES  CORPORATION  will  produce  next 
will  be  picturizations  of  these  stories : 


JNIMHriM 

Chinatowi 
Charlie 

Jmi  IlatiorioLPii^ 


YOU   MUST  Hill 
THIS  BOOK 


'^BROKEN  BARRIERS" 

by  Carolyn  F.  Hayward 

"MONTMARTE  ROSE" 

by  Adeline  Hendricks 

More  names  of  stories  and  authors  announced  tomorrow 

S^MULIEL  ZlERLER  president;  ^ 
NEW  YORK  crrr 


FpiMi 


"lOkl 


■DAILY  ;a 


YEARBOOlt 

1926 


-^■^^iU^ 


1000  l|| 
Cloth  E'I 

FRl 

TO 

Film  [i 

SUBSCRlj 

COVE 
EVERYT 

GOi 
EVERYW 


y^to?n.^^riety  March  14 


th 


yrauman's  Chinese 
Los  Angeles  vttie 
Circus  still  best 
bet  in  town -^ -^ 
bringing  *eni  in 
from  outskirts 
and  big  pla>^ 
from  women* 


icture 

MERIT 


DAILV 


Friday,  March 


THEATER  CHANGES  EOR 
OF 


Official  Changes  in  Theater 

Field  Reported  by 

Film  Boards 

Film  Boards  of  Trade  through- 
out the  United  States  every 
month  gather  data  on  changes 
in  the  exhibition  field,  by  ar- 
rangement with  THE  FILM 
DAILY. 

New  theaters,  changes  in  own- 
ership, re-openings  and  closings 
are  covered.  Information  cov- 
ering January  follows: 

ALABAMA 
Changes  in  Ownership 

Clio — Universal,  sold  to  Tom  Baxter  by  H. 
\V.  Wells;  Ensley — Franklin,  sold  to  Ens- 
ley  Theaters  Inc.  by  Joe  Steed;  Palace, 
sold  to  Bijou  Amuse  Co.  by  Ben  Jaffe; 
New  Brocton — Gypsy,  sold  to  Richard 
Sawyer  by  C.  H.  Carny ;  Oakman — Crys- 
tal, sold  to  L.  W.  Bagwell,  Sr.  by  L.  W. 
Bagwell,  Jr. ;  Thomasville — Rivol,  sold  to 
W.  T.  Nichols  by  W.  W.  Lowery. 

Closings 
Elberta — Pastime;       Plateau — The       Plateau; 
Slocumb — Elite. 

ARIZONA 
New  Theaters 

Flagstaff — Liberty. 

Re- Openings 
N  ogales — Lyric 


//  /  Were  Cashier 

I  would  be  ever  genial  and  greet 
guests  with  a  smile.  I  would  remem- 
ber to  say  "please"  and  "thank  you" 
and,  in  general,  to  impress,  but  not 
offensively,  the  purchasers  of  tickets, 
or  those  making  inquiries.  I  would 
do  this  with  unvarying  good  nature. 
I  would  do  my  entertaining  of  friends 
before  or  after  hours;  and  courteous- 
ly but  firmly  discourage  all  attempts 
at  entangling  conversation. 

The  person  calling  on  the  telephone 
is  probably  as  important  as  the  guest 
at  the  window.  I  would  politely  as- 
certain the  wants  of  all  such  and  do 
everything  within  reason  to  satisfy 
them.  If  the  party  wanted  is  not  in 
I  would  courteously  ask  party  call- 
ing if  they  desired  to  leave  a  name  or 
number  so  that  the  call  could  be  com- 
pleted later.  I  would  always  remem- 
ber that  one  dissatisfied  guest  of  our 
theater  was  just  one  too  many. — From 
"The  Live  Wire,"  Schine  house  organ. 


ARKANSAS 
New  Theaters 

Paris — Liberty. 

Changes  in  Ownership 

Gould — Star,  sold  to  Mr.  Wann ;  Jonesboro 
Empire,  Liberty  and  Strand,  sold  to  State 
Theaters  Inc.  by  Tribute  Theaters ;  Moun- 
tain View — Gem,  sold  to  Odus  Brown  by 
Sherber  Brown ;  Mulberry — Electric,  sold 
to  Mrs.  Will  Hargus  by  Gus  Henderson ; 
Swifton — Gem,  sold  to  Lawrence  Johnson 
by    Esber  Jones. 

Closings 

Hunter — Gem  ;    Lake    City — Dixie. 

CALIFORNIA 
New  Theaters 

San  Fernando— Teatro  Fernando ;  San  Ga- 
briel— Luna. 


K^AXY  KAT 


^ 


THERE  IS  ENOUGH 

REAL  HUMOR— 

— concentrated  in  a  KR|AZY 
KAT  cartoon  to  balance  any 
program — 

— gags  are  not  padded — 

— gags  are  not  repeated — 

— stories  are  exaggerations  of 
everyday  incidents  in  life. 

PRESENTED  BY 

CHARLES  B.  MINTZ 


iParamount  MINTZ  Cartoons 


\.nimatedi  by 
Bea  Harrison 

and 
Manny  Gould 


Re- Openings 

Dorris — Arcade;  Los  Angeles — Dayton  and 
Gem. 

Changes  in  Ownership 

Alhambra — Garfield,  sold  to  John  Goring  by 
I'rincipal  Theaters;  Arroyo  Grand — Mis- 
sion, sold  to  C.  E.  Mosher  by  Wm.  T. 
Gustine;  Big  Creek — The  Big  Creek,  sold 
to  I'aiil  Reardon  by  E.  E.  Pollock ;  Byron 
— Tlie  Byron,  sold  to  John  F.  Wood ; 
Garden  Grove — The  Garden  Grove,  sold 
to  O.  A.  Olsen  by  K.  C.  Kirkart ;  Gra- 
ham— Kinema,  sold  to  B.  Bronstein  by 
Anna  JL  Pixley;  Irvington — Lea,  sold  to 
E.  Clark  by  Peterson  Circuit ;  Long  Beach 
— Carter,  sold  to  J.  P.  Hanson  by  E.  E. 
Bartlett ;  Los  Angeles — Alhambra,  sold  to 
S.  Lazarus  by  West  Coast  Theaters ; 
Union  Square,  sold  to  F.  E.  Daniels  by 
J.  H.  Wolfe;  Middletown— The  Middle- 
town,  sold  to  F.  B.  Herrick;  Point  Arena 
— Scott,  sold  to  Henry  &  Buti  by  R.  L. 
Dennen ;  Point  Richmond — Point,  sold  to 
Mrs.  Viola  Langer  by  R.  Fusco ;  San 
Francisco — New  Balboa,  sold  to  Alexandria 
Theater  Co.  by  Sam  Levin  Circuit ;  Selma 
— The  Selma,  sold  to  J.  L.  Seiter  by  T 
&  D  Jr.  Enterprises ;  Upper  Lake — Lake, 
sokl  to  Clark  Green  by  Mr.  Davis ;  Wil- 
lowbrook — Tlie  Willowbrook,  sold  to  O.  A. 
Olsen   by   L.    Melara. 

Closings 

Dorris — Arcade;  Plymouth — The  Plymouth; 
iSuisun — Arlington. 

COLORADO 
Openings 

Eagle — Paramount ;  Grand  Junction — Strand  ; 
Gypsum — Paramount. 

Changes  in  Ownership 

Aurora — Hollywood,  sold  to  Sam  H.  Hor- 
ner by  R.  A.  Pruess ;  Denver — Emblem, 
sold  to  S.  L.  French  by  Sam  H.  Horner; 
Grand  Junction— Strand,  sold  to  John  R. 
Gollenstein ;  Manitou — Cameo,  sold  to  A. 
E.  Judd  by  C.  G.  Argust ;  Newcastle — 
Moon,  sold  to  Frank  Weller  by  F.  C. 
Riley. 

Closings 

Cortez — Musu  ;  Craig — Victory;  Denver — 
Palm  ;    Paonia — Gayety. 

CONNECTICUT 
Changes  in  Ownership 

Bridgeport — Colonial,  solil  to  L.  J.  Anger 
by  A.  E.  Chatlos;  Hartford — Majestic 
sold  to  JL-ijestic  Theater  Co.  Inc.  by  A. 
Gottesman. 

Closings 

Derby — Commodore  Hall ;  Middletown — 
Grand  ;    Norwich — Broadway. 

FLORIDA 
Changes  in  Ownership 

Auburndale — Ariana,  sold  to  G.  C.  McCabe 
by  Ira  P.  Stone;  Bradenton — Lincoln, 
sold  to  James  M.  Wiest  by  Frank  H. 
Burn-s;  Starland,  sold  to  Ray  &  Wil- 
kins  by  D.  G.  McCormick :  De  Funiak 
Springs — Murray's,  sold  to  Samuel  Lud- 
wig  by  H.  E.  Murray:  Ft.  Lauderdale — 
Palace,  sold  to  Fred  F.  Creswell  by  R. 
E.  Dye;  Gainesville — Metts.  sold  to  R.  L. 
Meek  by  C.  L.  Fuhrman ;  La  Belle — The 
La  Belle,  sold  to  F.  Watts  Hall  by  Mrs. 
Mary  Havs  Davis ;  Miami  Beach — Strand 
sold  to  Fred  F.  Creswell  by  W.  R. 
Hodges;  Palatka — Lincoln,  sold  to  J.  A. 
Compton  by  Ralph  Tacobsen :  St.  Cloud — 
Palm,  sold  to  R.  G.  Reynolds  by  L.  H. 
Zehrbach. 

Closings 

Bagdad — The  Bagdad:  Inverness — Avalon  : 
Palatka — Lincoln  ;  River  Junction — Twin 
City  ;    Tallahassee — Capitol. 

GEORGIA 

Openings 
Macon — Ritz. 

Changes  in  Ownership 

Ball  Ground — Greene,  sold  to  A.  J.  Love- 
lady,  Jr.,  by  A.  L.  B.  Greene;  Brunswrick 
— ^Jaxon,  sold  to  L.  Stein  by  Dr.  R.  N. 
Jackson ;  Columbus — Grand,  sold  to  Lu- 
cas &  Jenkins  by  Publix  Theaters ;  Con- 
yers — American,  sold  to  C.  M.  Gav  and 
H.  W.  Dukes  by  A.  C.  Miller;  Cordele— 
Capitol,  sold  to  R.  C.  Harris  by  A.  Gora- 
towsky ;  Dublin — Rose,  sold  to  C.  S. 
Smith  by  A.  H.  Yeomans ;  Lincolnton — 
Starland.  sold  to  S.  L.  Smith  by  H.  W. 
Ulm ;  Macon — Criterion,  sold  to  Lucas  & 
Jenkins  by  Publix  Theaters :  Newnan — 
Ritz,  sold  to  G.  L.  Winn  by  C.  S.  Smith; 
Thomaston — Ritz,  sold  to  Hardy  &  Odom 
by   W.    C.    Stubb?. 

Closings 

Hiram — Park  ;    Wrens — Florence. 


New  Theaters 


San     Antonio,     Tex. — Victor's    Harli'l 
theater    has    opened.      Other   sulmrlian  b, 
soon    to    open    are    located    at    Highland  I ' 
Beacon    Hill,    and    Alamo    Heights. 


Houston,  Tex. — Interstate  Amusement  i 
has  plans  under  way  for  the  new  Ma  'j 
to  cost  $2,500,000  and  seating  4  500  1 
will    be    one    of    the   largest   in   the  Soutl  I 


Olympia,    Wash. — Rolla    Duncan  wilj 
a    500-seat   house   in   April. 


Winston-Salem,      N.      C. — Work   has 
meuced   on   an    11 -story   theater  and  apan 
house    at    Fourth    and    Imars   Hall  Sts. 
lix-Saenger    will    take    it    over    on  a  2i  ■ 
lease. 


Hoquianf,    Wash.— Ed   Dolan  has  ami 
750-seat   theater. 


Sparta,  Tenn. — The  Oldham  has  beta  , 
ed    here.  1 


San      Bernardino,      Cal. — Work    has 
menced    on    a    $500,000    theater   on  Cour  i 
l)etween    D    St.    and    Arrowhead  Ave. 
tects    are    Balch    Bros.      The   theater 
built    for    John     McKeon,    Elmer 
and    associates. 


on  Cour  j 
Ave.    ,!lk: 
eater  is  L. 
:r   J.  Be" 


Sweetwater.  Tenn — Construction  of  a 
building  in  which  the  moving  picture  ' 
Moneta,  operated  by  Booth  Enterprises 
be  housed,  will  be  started  soon,  it  is  s 
The  building  is  to  be  of  brick  and  • 
and  will  cost  $15,000,  including  decor,- 
and    furnishings. 


Mooresville,  N.  C. — B.  A.  Troutmaii' 
IS  erecting  a  brick  building  on  Mair 
states  It  will  house  the  Artcraft,  run  \ 
I.    Gresham. 


El    Dorado,    Ark.— The   McWilliams  I 
plans    a    $150,000    theater    and   has  selec 
Site   at   Cedar  and  Jefferson    and  has  rel 
E.    M.    Kolben    of   the    Exchange  Bank 
St.    Louis   to   prepare   the   plans. 


Gurdon,  Ark.— F.  E.  Wright  will  r; 
the  Wright,  recently  damaged  by  fire, 
house    will    be   enlarged. 

Winston- Salem  House  Starte 

Winston-Saleni,    N.    C— A  tlij 
and  apartment  building  to  cost$ 
000   has   been   started   from  plan 
Johnson     and     Brannan.    archil 
Publix-Saenger    has    a    25-year 
on    the    house    which   will  seat  .' 


Change  at  Ambassador,  St.  Lo 

St.  Louis — Ed  Lowry,  M.  C.  a 
Ambassador  is  en  route  to  the 
to  make  a  Vitaphone  subject. 

\Vhile  in  the  West  he  will 
the  West  Coast  Theaters  in  S'i 
of  ideas  for  stage  shows  at  the 
bassador.  During  his  absenct 
Ambassador  will  revert  to  pi 
policy. 


,i  «* 


Chicago  House  Opens 

Chicago — David    M.    Brotman 
opened    the    Avaloe    theater  at 
fornia  Ave.  and  Diversey  Blvd. 


Steinberg  to  Build  at  Danvil 
Danville,  111.  —  E.  Steinbet 
drawing  plans  for  a  new  $1,00 
theater.  Lewis  &  Daughtery  wi 
associated  with  him  in  handling 
tails   of  the   project. 


Mrs.    Fluegel    Plans   Anothe 

Peking,  111.— Mrs.  A.  Fluegi 
the  Capitol  is  having  plans  i 
by  Berger  and  Kelley  for  a  new 
ater  to  cost  $150,000  to  be  en 
next  year. 


S 


^ 


Ik 


DAILY 


Is  Cochrane 
iJlrookhart  Bill 

rmmiti  from  Page  1) 

len  urging  passage  of 

that  Mr.  Cochrane  would 
rtter  in  view  of  the  fact 
ire  week  of  the  hearing  on 
liefore  the  interstate  com- 
of  the  Senate,  he  sat  op- 
hart  and  heard  the  latter 
occasions    that    he    would 

I  any  manner  'whatsoever 
.t  be  unlawful  for  the  dis- 
lures  before  they  are  made 
csired  to  continue  to  buy 
.  r,"  Wood  states. 

II  of    the   business   done    by 
'complete   service,'    is   with 

nliitor,   and   Mr.    Cochrane's 

I  tempt  to  frighten  this  class 

believing   that    the    passage 

bill    will    harm    instead    of 

lerefore   urge   that   you    pay 

.    soever    to    Mr.     Cochrane's 


"Circus"  Is  British 

London  —  Charles  Chaplin's 
"The  Circus"  is  classified  as  a 
British  production,  under  the 
British  quota  requirements.  The 
reason  given  is  that  Chaplin,  as 
star,  producer,  director  and  pro- 
moter, is  English,  although  the 
picture  was  made  in  the  States. 


DAILY  TIPS  VnOCH  MEAN  DOUADS  POP  SHOWMEN 


Theater  Delayed 
— Due  to  cold  weather, 
been  delayed  on  the 
e,  which  will  not  open 
ie  of  April.  A.  Kramer 
is  the  principal  backer 


|liows    Plea   Tabled 

.  J. — Petition  signed  by 
asking  Sunday  shows 
1  tabled  by  the  town 
A  report  by  the  town 
cd  the  petition  is  il- 
^  he  believed  many  of 
are  in  the  same  hand- 
inie  of  the  signers  are 
voters. 


Crawford  Titling 

Merritt  Crawford  has  just  com- 
pleted editing  and  titling  of  "Tracy, 
the  Outlaw,"  adapted  from  the  play. 
Otis  B.  Thayer  produced  the  picture 
in  San  Antonio.  It  will  be  roadshow- 
ed  by  William  Steiner,  who  controls 
world  rights.  Crawford  has  been  spe- 
cializing in  film  editing  in  recent 
weeks  and  has  in  work  a  number  of 
foreign  productions,  soon  to  be 
shown  in  New  York. 


Scheuer    Opening    Office 

Lewis  M.  Scheuer,  formerly  a 
member  of  the  legal  department  of 
Paramount  and  of  Goldwyn,  has 
opened  an  office  for  practicing  law  at 
70   W.   40th   St.,   New   York. 


Excellent  Signs  Two 

Mae  Busch  and  Margaret  Living- 
ston are  among  the  stars  who  have 
just  been  signed  to  appear  in  pic- 
tures produced  for  next  season  by 
Excellent  Pictures. 


"Finders  Keepers" 
(Universal) 
Laura  La  Plante's  double  and  a 
ballot  on  the  problem  of  whether 
a  man  can  fall  in  love  after  he  is  30. 
First,  a  high  school  girl  who  looks 
like  Laura  La  Plante  visited  dance 
halls  each  night  as  Miss  La  Plante's 
double.  The  first  person  in  each  hall 
who  identified  the  girl  with  the 
words,  "You  are  the  double  of  Laura 
La  Plante,  heroine  of  'Finders  Keep- 
ers' at  the  Palace,"  received  an 
award.  This  stunt  was  placarded 
in  each  dance  hall  with  scenes  from 
the  picture  and  a  picture  of  the  dou- 
ble with  a  mask  on.  In  two  halls 
banners  hung  from  the  ceiling  tell- 
ing about  the  stunt.  Used  a  mega- 
phone in  each  dance  hall  to  announce 
when  the  double  had  been  discovered, 
introduced  her  and  her  finder. — Pal- 
ace, Cleveland. 


"The  Gaucho" 
(United  Artists) 
Newspaper  sponsored  a  Douglas 
Fairbanks'  Jump  Tournament  which 
was  also  known  as  the  "Gaucho" 
Contest.  Entries  from  all  the  local 
gyms  were  assembled  to  participate 
in  these  three  typically  Fairbanks' 
events:  running  high  jump,  standing 
broad  jump,  and  hop,  skip  and  jump. 
A.  A.  U.  rules  governed  the  contests, 
and  entries  were  limited  to  amateur 


athletes  under  19  years  of  age.  The 
trophies  were  silver  loving  cups  to 
winners  of  the  first,  second  and  third 
places  in  all  events;  and,  in  the  Spe- 
cial Fairbanks'  Trophy  Contest,  sil- 
ver cups  to  three  athletes  making 
best  averages  in  three  events. — Still- 
man,  Cleveland. 

"Get   Your   Man" 
(Paramount) 

Wedding  rings  were  put  in  envel- 
opes which  contained  copy  reading, 
"Girls!— It's  Leap  Year— 'Get  Your 
Man' — Let  Clara  Bow  show  you 
how."  Announcement  of  the  pic- 
ture was  made  at  a  public  dance  hall 
three  days  before  play  date  and  then 
the  girls  were  asked  to  step  forward 
to  receive  one  of  these  wedding  rings. 
The  stunt  created  a  lot  of  ta'k  and 
the  girls  hung  on  to  their  gifts  to 
show  their  friends.  The  remainder 
of  the  rings  were  distributed  on  the 
streets. — Walter  League,  Florida,  St 
Petersburg,    Fla. 

"Sporting  Age"  for  Million  Dollar 

Los  Angeles — Premiere  of  "The 
Sporting  Age  (Columbia)  will  be  at 
the  Million  Dollar,  which  has  just 
booked   the    picture. 

Rippey  Buys  Liberty  Theater 

Liberty,  S.  C. — C.  H.  Rippey  has 
purchased  the  Liberty  at  Liberty 
from    A.    E.    Gloom. 


McGinnis  Leases  Hoxie  House 

Hoxie,  Ark. — K.  v.  ivicUiiuns  of 
Walnut  Ridge  ha=  Ippsed  the  Tri- 
ingle  from  L.  R.  Warner. 


Styles  Change- 
]^e  World  Moves/ 

liE  SERVICE  COMPANY  WHICH  SUPPUES  YOU 
/TRAILEL  ON  EVERY   FEATURE 
FCTURE-^ 


lers 


Sffi^^ 


Today  the  theatres  are 
few  that  do  not  use 
AD-VANCE  SERVICE 

NEW^  —  ORIGINi^L  - 
ENTERTAINING  —  DIFFERENT 


)EWS,  Inc.  AND  OTHER 

;hibitors  state  our 
;rvice  is  exceptional 
-ouk  trailers 
jsiness-getters. 


ADVANCE  TRAILERS 

represent  an  institution— 

"M  PRESS  SHEET  OF  THE  mw 
729  Seventh  Ave  I  845S.\^bashAve 


NEW  YORK.    CITY 


COMPLETE  SERVICE 
SUPPLIED  YOU  AT  A 
SAVING  OF  OVER 
^150.00  A  YEAR 
COMPARED  TO  OTHERS 


CHICAGO 


torn  the  standpoint  of  Showmanship'^  of  Patronage 
-^qfj^rice  — -  L/ld-vance9railers  fit  logically  into 
he  order  of  thinjs  for  i/our  theatre. 

:an  you  afford  to  delat  longer? 


AD-VANCE   TRAILER   CORP., 
729   Seventh  Avenue,   N.    Y.   C. 
Gentlemen; 

Without   obligation    on   my   part   please   send    me   further 
details  regarding   ADVANCE  SERVICE. 

Name    (Theatre) 

Address    City    State    


dmf^ 


DAILY 


Financial 


mm  LOEW  NET 
TO  REACH  NEW  HIGH 


Loew's,  Inc..  lias  just  rounded  out 
a  highly  successful  six  months,  which 
are  understood  to  have  netted  con- 
siderably more  than  the  $3,887,654 
reported  for  the  corresponding  period 
last  year.  This  year's  profit,  it  is 
stated,  will  establish  a  new  high  for 
the  company.  Anticipation  of  the 
record  earnings  has  caused  a  sharp 
rise  in  the  common  now  selling  at 
67.  This  is  an  advance  of  10  from 
the  low  of  57  which  was  reached 
earlier  in  the  year. 

Strength  of  the  stock  is  considered 
due  to  the  fact  that  the  company  is 
just  beginning  to  reap  the  benefit  of 
its  expansion  program,  to  its  strong 
financial  structure,  and  to  the  grosses 
now  being  obtained  bj'  M-G-M, 
wholly-owned  subsidiary. 


Boston  Firm  Declares  Dividend 

Boston — Loew's  Boston  Theaters 
will  pay  quarterly  dividend  of  15 
cents  May  1  to  stock  of  record 
April  16. 


Paramount  Meeting  March  28 

Meeting  of  Paramount  directors  is 
slated  for  April  17,  with  books  to 
close   March  28. 


Boston  Theater  Dividend 
Boston — Quarterly   dividend    of   $2 
will  be  paid  April  1  to  stock  of  rec- 
ord March  17  by  the  State. 


EDWARD  B.SMITH 
&C0. 

Members  New  York,  Philadelphia 
and  Boston  Stock  Exchanges 


Corporate 
Financing 


Philadelphia 
New  York  Boston 


$10,000,000 

Philadelphia  —  More  than 
$10,000,000  is  spent  annually 
for  films  by  the  Stanley  Co., 
according  to  company  figures. 
This  is  exclusive  of  vaudeville 
and  presentation  entertainment. 
The  buying  is  handled  by  S.  H. 
Fabian,  recently  named  a  vice- 
president   of   the   company. 


13-Month  Year  Basis  is 
Used  by  Eastman-Kodak 

Rochester,  N.  Y. — Eastman  Kodak 
is  operating  its  plant  here  on  a  basis 
of  a  13  month  j'ear  of  28  day  months, 
with  signal  success.  About  14.000 
employes  work  on  this  basis,  which  is 
in  use  bv  about  100  firms. 


E-K    Meeting   April   3 

Directors    of    Eastman    Kodak    are 
to  meet  April  3. 


Utica  House  Profit  $35,246 

Utica — Profit  of  $35,246  is  shown 
by  the  Olympic  for  last  year.  W.  H. 
Linton  is  president  of  the  corporation, 
B.  W.  Wood,  vice  president,  E.  A. 
Bander,  secretary  and  Evans  W.  Lin- 
ton, treasurer.  Others  on  the  board 
of  directors  are:  B.  W.  Gerwig, 
Aaron  Eaton.  William  T.  Lewis  and 
E.  P.  Smith. 


Quotations 

Hiifh 

Low 

Close 

Sales 

(s)    Am.    Seat. . .  . 

40 

39M 

39M 

700 

(cb)        do   6s    36. 

103 

1025^ 

103 

10,000 

Bal.    &    Katz. 

6.S 

65 

65 

.... 

(c)    con.  Fni.  Ind. . 

2234 

22  .)4 

22  « 

900 

♦(c)      do    pfd.     ... 

22 '4 

.... 

(s)    East.    Kodak    . 

\7m 

168'/ 

168'/ 

600 

*(s)      do    pfd.     ... 

129 '4 

*(s)    First  Nat.  pfd 

106 

(s)    Fox     Vm.     "A" 

•  8054 

78 

78 

4,666 

(c)    Fox   Thea.    "A' 

'  iS'A 

18'/ 

18'/ 

500 

*(b)    Keith's    6s    46    

99'/ 

.... 

(c)          do  pfd.    .  . . 

9A% 

94 '4 

94'/ 

200 

(s)          do    com.     . 

iS'A 

18 

18 

600 

(s)   Loew's  com.    . 

f>SVs 

67 

67 

6,400 

(s)           do    pfd.     .  . 

102 

101'/ 

101'/ 

300 

(1))           do  6s  41ww 

1 08  'A 

108/ 

108/ 

10,000 

(Ij)     do    6s41x-war 

101 

\00H 

101 

4,000 

(s)    M-G-M   pfd.    . 

2554 

25J4 

25./ 

100 

♦(s)    M.    P.    Cap.. 

6/ 

*(s)    Orph.    Cir.     . 

.... 

29 

*(s)           do    pfd.     . 

99'/ 

(s)    Para.   FL    . .  . 

lis 

ii6.i^ 

117'/, 

5,166 

*(s)          do    pfd.     . 

12m 

.... 

fc-b)      do  6s  47. .  . 

99J^ 

99 -V^ 

99  *i 

1,000 

no    Par.Bv.5'y4s51. 

102!4 

102'/ 

102 '4 

6,000 

(s)    P.-ithe      

2:J4 

2V„ 

2H 

4,100 

(s)          do   "A"    .  . 

14 

iiVi 

14 

800 

(b)          do   7s.?7    .  . 

60  M 

60 

60/ 

1,000 

(o)    Roxy  "A"    . .  . 

26'A 

27/ 

(o)        do  units    . .  . 

28'/. 

30/ 

(o)        do   com.    .  . . 

6'A 

7/ 

(o)    Skouras    Bros. 

38 

40 

.Stanley    Co.     . 

49 '4 

49 

49 

(c)   Trans-T.ux    . .  . 

3  7/« 

37/, 

3Vi 

566 

(o)    United    Art.    . 

13 

15 

Co)          do    pfd.     .. 

80 

85 

'(c)    Univ.   Pict.    .. 

22ys 

(s)          do  pfd.    ... 

9654 

(c)   Warner    Bros. 

i9M 

19 

19 

700 

(s)          do    "A"    .. 

27'/ 

26-5^ 

265^ 

2.700 

(c-b)        do    6^.s28 

106^ 

106 

106 

30,000 

•   Last    Prices    Quoted. 

'b)    Bond    Market. 

'c)    Cnrb    Market. 

'o)   Over   the   Counter   Transactions    (Bid   and 

Asked K 
'«!    '?tnck    F.xchange 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board:  Skouras  on  the  St.  Louis 
Stock   Exchange   and   Stanley   in   Philadelphia. 


Ethics  Code  to  Govern 
'28-'29  Selling  Season 

(Cmitinued  from  Page  1) 

a  comparatively  new  proposition  with 
the  commission  and  offers  to  an  in- 
dustrj-  an  opportunity  to  eliminate 
at  one  and  the  same  time  anj'  meth- 
ods of  competition  which  the  indus- 
try itself  considers  unfair,  wasteful 
or  bad.  In  other  words,  it  is  point- 
ed out  by  the  commission,  it  permits 
an  industry  to  make  its  own  rules 
of   business   conduct. 

"The  Trade  Practice  Conference 
procedure  is  concerned  solely  with 
trade  practices  or  methods,  not  with 
individual  offenders,"  it  was  explain- 
ed. "It  regards  industry  as  occupy- 
ing a  position  comparable  to  that  of 
'friend  of  the  court'  and  not  that  of 
the  accused.  It  wipes  out  on  a  given 
date  all  unfair  methods  condemned 
at  the  conference,  and  thus  places  all 
competitors  on  an  equally  fair  com- 
petitive basis.  It  performs  the  same 
function  as  a  formal  complaint  with- 
out bringing  charges,  prosecuting 
trials  or  employing  any  compulsory 
process,  but  multiples  results  by  as 
many  times  as  there  are  members  in 
the  industry  who  formerly  practiced 
the  methods  condemned  and  volun- 
tarily  abandoned. 

"The  economy  effected  and  the  co- 
operation established  by  voluntarj' 
action,  and  the  w-iping  out  at  one 
time  from  an  entire  industrj-  practices 
which  the  industry  considers  bad,  has 
commended  this  procedure  to  both 
industry  and  the  public." 

The  findings  by  an  industry  con- 
demning a  given  business  practice 
are  available  to  the  commission  foi 
use  as  evidence  in  any  proceeding 
directed  to  an  individual  member  of 
the  industry  who  fails  or  refuses  to 
abide  by  the  rules  of  conduct  laid 
down  by  such  a  conference,  and  who 
indulges  in  practices  condemned  by 
the  industry  and  by  the  commission 
as  unfair.  Following  the  adoption  of 
a  code,  the  commission  corresponds 
with  all  members  of  the  industry  af- 
fected inviting  them,  also,  to  sub- 
scribe to  the  rules.  Whether  or  not 
they  subscribe,  they  are  bound  by  the 
code,  and  those  who  fail  to  subscribe 
and  are  found  to  be  violating  the 
code  are  proceeded  against.  General- 
ly, however,  the  codes  are  very  well 
observed. 


M-G-M  Players  Traveling 
Ramon  Novarro  is  en  route  from 
Hollywood  to  New  York  and  will 
later  go  to  Europe.  Anna  May 
Wong,  appearing  in  "Across  to 
Singapore".  Novarro's  latest,  arrives 
in  New  York  tomorrow.  Ernest 
Torrence  is  due  in  New  York  shortly 
for  a  vacation. 


Arnstein  is  "U"  Booker 

Milwaukee  —  Eugene  Arnstein  is 
now  booking  at  the  local  Milwaukee 
theaters  office  as  well  as  manager  of 
the  Kosciusko,  while  H.  J.  Tondreau 
is  accountant  at  the  office  besides  be- 
ing the  manager  of  the  State  theater. 


Sell    Grand    at    Laporte 

Laporte,  Ind.  —  The  Grand  has 
been  purchased  from  A.  J.  Stahl  bj' 
the  Indiana  Theater  Co. 


British  Censor  1,63; 
Films  in  11  Moi^ 

This  is  the  fifth  of  a  sfri  p 
of  articles  on  the  induitr\j  I  kl 
England,  prepared  by  the    \ji 
P.  Section  of  the  Dept.  of  Co 
merce,  from  a  report  6j/  i 
sistant  Trade  Cammissimer'^^ 
Grant  Isaacs,  in  London.    ' 

In  the  11  months  ending  Nov.  30 
the  British  -board  of  censors  pas* 
features  and  shorts,  having  a  total 
of  6,105,431  ft.  Of  this  total,  A 
productions,  of  course,  have  enjojn)  i 
popularity  during  the  year.  Cms 
German  films  were:  "Faust,"  "Cine 
"Metropolis"  and  "The  Student  of  p 
The  most  outstanding  British  films  b 
"Mademoiselle  from  Armentieres,"  "k 
Picardy,"  "The  Flag  Lieutenant,' 
Flight  Commander,"  "The  Ring,' 
Lodger,"  "Hindle  Wakes,"  "Palavtr," 
hill,"  "Nelson,"  "Somehow  Qmi,' 
Somme"  and  "The  Battles  of  Cum 
the   Falkland   Islands." 

The  probability  of  the  passage  of  1' 
act  naturally  greatly  increased  the  w.' 
the  production  of  British  pictures, 
lished  companies  expanded  their  pr 
facilities  and  new  producing  orga:: 
have  been  formed.  There  is  at  p- 
shortage  in  studio  equipment  in  Gre; 
ain,  and  this  accounts  for  the  concc 
the  Films  Act  that  foreign  studios 
used  for  the  coming  year.  This  won! 
fore,  permit  the  use  of  such  studici 
Rex  Ingram  in  Nice,  and  at  the  a 
the  film  would  conform  to  the  rtqu; 
of  the  Act.  From  a  company  otgi 
point  of  view,  the  Gaumont  Pictuit 
Ltd.,  is  very  probably  situated  in  i 
advantageous  position  as  regards  ff 
distribution  and  available  finances,  i 
was  recently  organized  as  a  public  c 
and  controls  Ideal  Films,  Gainsborou 
tures  and  the  W.  &  F.  Film  Sen. 
The  corporation  also  controls  a  nm 
well  established  cinema  houses.  The 
International  Pictures,  Ltd.,  whiyh  k 
the  Elstree  studios  for  production 
distributed  through  Wardour  Film- 
recently  floated  a  public  company  i' 
these  two  companies  are  amalgam  ' 
share  issue  was  oversubscribed.  V.^' 
British  International  have  had  a  v? 
cessful  year,  and  this  new  company  c 
a  place  as  one  of  the  foremost  in 
film  production.  The  StoU  studios 
ported  idle  and  it  is  understood  the 
of  this  company  at  present  are  ver; 
According  to  present  announcements 
not  appear  there  will  be  a  shorta|e|, 
number  of  British  films  to  meet  witklf 
quirements  of   the  Films  Act.  fff-' 

The     schedule     of     British    film   pr 
varies,  but  it  is  stated  about  47  Briti 
of   four   or   more   reels   in   length  W't' 
in  production  during   1927.     One  ore  >, 
(Federation    of    British    Industries)  wli  M 
actively   sponsored    British   film  produc'  lil 
timates  that  over  60  feature  films  vm^  . 
started    in    production    during   1'27.    • 
timate,     however,     includes     those   Ml 
were    started    in    1926,    but   were  not 
until    1927.      It    is   very   difficult  to  a( 
estimate    the     average    cost    of   these 
films,    but    the    cost    ranges    from  a  i 
of    approximately     £10,000   to  a  maxi 
£30,000    per    film.      As    yet,   British 
have   not   undertaken   the   production  i 
films,    or    that    is    films    of   the    £10' 
£150,000    class.      There    are,   too,  v 
film     stars     of     any     importance.     Tl 
British    producers    have    mostly  s«ugn|  ,  ,, 
gage  well  known  artists  of  the  leptjj'j 
and  capitalize  on   his   or  her  estaUai 
It    is    believed    this    practice   proved  i 
in    the    United    States    and    has  beojl 
tinued.       Only    a    few    exclusively  tl' 
have   lieen    developed    in    England, 
respect  the  film  is  practically  open  an<' 
serious    competition,    as    is    the  case  i) 
wood. 


ougni  ,  < 

3SiL 

ediBV 

» «il  inl 


Returns  from  Coast 

Dr.  Edward  Kilinyi  has  retjiilljji 


the  Coast  after  scoring  "Abit 
Rose"  for  Paramount. 


Hopfenberg   Back  from  S.I 

Following  a   two  months'  b 

trip  to  the  Argentine,  J.  A.  I 

berg  of  the  Ma.x  Glucksmann 'i 

zation,   has   returned  to  New 


bf 


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tAM\  23,  1928 


DAILY 


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Coast  Wire  Service- 


Jam  Hardy  Heads  Board 


J4  BRANCH  ALSO 


[IS  VICE  CHAIRMEN 


;pi 


y  has  been  selected  as 
he  advisory  board  of  the 
)f  Actors'  Equity.  Con- 
second  vice  chairman, 
en,  elected  by  board 
;  Tully  Marshall,  Louis 
i   Mitchell  Lewis. 


ig  New  La  Plante 

afl  IS  have  begun  on  "Hus 
rs,"     which     Laura     La 
lake  for  Universal.  Wes- 

gl|  will    direct.      Casting   is 

aji 


lefteturns   to   Gotham 

has     returned     to     the 
signing  a  long  term  con- 
c    eraman. 


ssler   in   Griffith    Film 

issler  will  play  a  dra- 
n"  support  of  Corinne 
The  Divine   Lady." 


I  for   Vitaphone 

R  1,  dramatic  soprano,  and 
;kett,  tenor,  both  of  the 
,c  Opera  Company,  have 
Vitaphone  appearances 
/arner.  Hackett  will  be 
Joyce    Compton. 


Seeks  Cowboy 

yan  has  reached  Fort 
,,  in  his  quest  for  a  play- 
it  Rex  King,  Fox's  short- 
n  protege. 


FANY-STAHL 
)^UCTIONS,  Inc. 

announce 

ley  have   in   the 
of  production  the 
\g  motion  picture 
i:ions: 

oian's  Kiss 

C  vil's  Apple  Tree 

rden  of  Evil 

mily  Doctor 

vorce  Sequel 

lien  Lady 

)1 


G 
F 
E 
Ii 
Ii 
fi^ 
m. 
Id 
I 
ii 

1 


:h  the  House  Tops 

se 

aughty  Duchess 

g  the  Band 

tights  Protected 


Signing  MacLean 

Christie  Film  Co.  is  reported 
signing  Douglas  MacLean  for 
two  features  tor  release  through 
Paramount. 


Haines  in  Usual  Role 

In  "Lxcess  Baggage,"  William 
Haines  plays  the  role  of  a  wisecrack- 
mg  vaudeville  artist  whose  wife  be- 
comes a  screen  star.  James  Cruze 
will  direct.  John  McGowan,  author, 
personally  adapted  the  story  to  the 
screen. 


Three  Added  to  Vidor  Cast 
Marietta  Millner,  Loretta  Young 
and  Albert  Conti  have  been  added  to 
the  cast  of  "The  Magnificent  Flirt," 
Florence  Vidor's  new  production  for 
Paramount.  H.  d'Abbadie  d'Arrast 
will  direct. 


"The   Dragnet"    Started 

Production  has  started  at  Para- 
mount on  the  new  George  Bancroft 
picture,  "The  Dragnet."  Joseph  von 
Sternberg  is  directing.  Harold  Ros- 
son  is  cameraman.  The  cast  includes 
Evelyn  Brent,  William  Powell  and 
Fred    Kohler. 


Cline    Directing    Murray 

Eddie  Cline  will  direct  "The  Boss 
of  Little  Arcady,"  which  is  to  feature 
Charlie  Murray,  with  Donald  Reed 
and   Doris   Dawson   in   tlie   cast. 


Clara  Beranger  on  Way  East 
Clara    Beranger,    who   is   writing   a 
scenario   for    M-G-M,    is  en   route   to 
New   York. 


A  Little 

from  **Lots" 


By    RALPH    WILK 


Hollyivood 

THERE  were  sallies  galore  at  the 
Wampas  Ffolic  last  week,  with 
Wilson  Mizner  and  John  Conway 
taking  the  lead  in  passing  out  cracks. 
Conway  termed  Mizner  a  screen 
writer  "who  was  on  Paramount's  pay- 
roll six  months  and  never  sharpened 
a   pencil." 

"Jimmy"  Quirk  of  "Photoplay"  told 
how  Mizner  had  gone  into  the  office 
of  a  studio  supervisor  and  laid  down 
a  paper,  on  which  was  about  50 
words,  the  synopsis  for  a  complete 
play,  one  of  the  best  Quirk  said  he 
had  ever  had  seen.  The  supervisor 
said  there  was  nothing  to  it,  and  as 
lie  was  leaving  Mizner  chirped,  "You 
fool,  it  has  already  played  three  years 
on  Broadway,"  and  told  him  the 
Broadway  success  to  which  he  re- 
ferred. 

"Three  years  on  Broadway,"  the 
supervisor  reflected.  "It  must  be 
good.  Embellish  it  a  little  and  wc 
will  use   it." 


MacArthur  Files  $25,000 
Suit  Against  Tom  Mix 

Suit  for  $25,000  alleging  breach  of 
contract  has  been  filed  against  Tom 
Alix  by  A.  MacArthur,  who  claims 
that  in  1920  he  made  a  contract  to 
act  as  the  star's  agent.  Despite  this, 
he  alleges,  Mix  made  a  contract  with 
Fox  without  taking  MacArthur  into 
his  confidence. 


Universal   Pushing    Specials 

Work  on  "Showboat"  and  "Broad- 
way" is  being  pushed  by  Universa 
with  plans  made  for  both  produc 
tions  to  be  specials. 


Young  to   Do  "Trial" 

Waldemar  Young  has  been  en- 
trusted with  the  script  for  M-G-M's 
"The  Bellamy  Trial,"  which  is  from 
the  mystery  novel  by  Francis  Noyes 
Hart.  The  author's  idea  of  having 
the  story  told  from  tiie  lips  of  wit- 
nesses at  a  trial  will  be  carried  out 
in  the  filming  through  use  of  a  series 
of  "dissolves." 


tions  of  that  company  will  include 
Halles'  "The  Mocking  Chevalier," 
"The  Bum"  by  Charles  K.  Harris, 
"The  Comeback"  by  Raymond  Wells 
and  "The  Pink  Pearl. 


Dorothy  Dwan  Signs 

Dorothy  Dwan  has  been  signed 
for  a  role  in  "The  Virgin  Queen," 
which  Technicolor  will  make  for  re- 
lease through  M-G-M.  Aileen  Man- 
ning and  Forrest  Stanley  also  have 
featured  roles.  R.  William  Neill  is 
directing. 


Nils  Asther  Cast 
As  his  first  part  under  his  contract 
with  M-G-M,  Nils  Asther  has  been 
;ast  opposite  Dorothy  Sebastian  in 
"The  Dancing  Girl,"  which  Hunt 
Stromberg  will  produce.  The  produc- 
tion will  be  a  filmization  of  the  Jo- 
sephine Lovett  story. 


McRae    Directing   Gibson 

Henry  McRae,  maker  of  a  series 
if  pictures  starring  Rex,  the  horse, 
will  direct  Hoot  Gibson  in  the  west- 
ern star's  next  vehicle  for  Universal. 
Eugenia  Gilbert  has  been  cast  for  the 
feminine  lead. 


West  Makes  Change 

Charles  West  has  resigned  his  post 
with  the  Cecil  B.  De  Mille  publicity 
department  to  become  a  press  repre- 
sentative  for   Colleen   Moore. 


First    Division    Names    Films 

Fred  Windemere  has  been  assigned 
the  megaphone  for  "Three  Lips"  in 
which  Pauline  Garron  will  be  featured 
for    First    Division.      Other    produc- 


Langdon  Role  for  Alma  Bennett 

Alma  Bennett  has  been  cast  op- 
posite Harry  Langdon  in  the  com- 
edian's next  picture  for  First  Na- 
tional. 


ff 


WIRE  FOR  MOST  AMAZING  FILM  OF  THE  YEAR 

The  Breaking 

oi  the 

St.  Francis  Dam 

About  900  Feet  in  Length 

Full  of  Real  Action 

No  Exclusive  Territory  Sold 

First  Come,  First  Served 

Get  Your  Own  House  or  Territory 

A  BIG  CLEAN-UP 

Wire  to 

WILLIAM    HORSLEY    LABORATORY 

6060  SUNSET  BLVD.  HOLLYWOOD,  CALIF. 

Released  March  24th 


99 


THERE'S     SOMETHING     NEW     UNDER     THE 


JAMES  CRUZE 


WILL     MAKE 


AN  ANNOUNCEMENT 

of  the  Utmost  Importance  to  Every 

INDEPENDENT 


EXCHANGE  OPERATOR  and  EXHIBITOR 


In  This   Country 

NEXT   WEEK 


Watch  and  Wait  for  It! 


IT'S     THE     BIGGEST     NEWS     BEAT     IN     YEARS 


JiJII    No.  71 


Sunday,  March  25,  1928 


Price  25  Cents 


erica 


starring  GEORGE  SIDNEY  with 
Patsy  Ruth  Miller,  George  Lewis, 
Beryl  Mercer,  Eddie  Philhps,  Al- 
bert Gran,  John  Boles,  Kathlyn 
Williams,  Josephine  Dunn  and 
otheirs. 

AN  EDWARD  SLOMAN  PRO- 
DUCTION 
Supervised  by  Carl  Laemmle,  Jr., 
from  the  Broadway  stage  play  by 
Milton  Herbert  Gr<^per  and  Max 
Siegel. 
Presented    by    CAR|<^, 


ttC^^^  ^tv«o'*'^*  Double  your  playing  time— 

ippo"^^\^^H.       World  Premiere  Wednesday,  March  28,  1928 

V/E 

AMERICANS 

It^s  a  Laemmle  Special! 


% 


W 


% 


Ik 


fi 


ec)  pace  with 
ress  in  the 
quipment  field 


Do  it  through 

Theater  Equipment 
and  Management 


A  regular  Sunday  feature 


The  guide  to  the 
best  in  theater 
equipment 


Walter  E.  Greene  Presents 


i 


''THE   PORT   OF 
MISSING 


n 


44 


Unanimously  Proclaimed  by  Hollywood 
and  New  York  Film  Critics 

A  BOX-OFFICE  GOLD  MINE*' 


« 


THE   FILM   DAILY 

Real  Box-Office  StufiF  Showing  Pit- 
falls Facing  Modern  Girl.  Human 
Story  Has  Fine  Direction.  OUGHT 
TO  "MOP  UP." 

Cast.  .  .Barbara  Bedford  extremely 
natural.  Malcolm  McGregor  the 
young   hero.      Fine    cast. 

Direction.  .  .Box  office  and  H  O  W. 

Story     and     Production Irving 

Cummings  has  taken  a  very  human 
and  moving  story,  and  by  a  fine 
sense  of  values  built  it  into  a  strong 
presentation. .  .  .  True  to  life. .  . .  Car- 
ries powerful  punch..  .  .You  can  ad- 
vertise this  as  a  film  no  parents 
with  a  young  daughter  should  miss. 

Motion   Pictures   TODAY 

A  Straightforward  story,  by  a  splen- 
did cast  of  well  known  players. 
Holding  interest  from  beginning  to 
end..  .  .Will  have  a  vital  appeal  and 
every  mother  and  father  and  girl 
and  boy  who  sees  it  will  come  away 
satisfied  with  a  vivid  and  exciting 
drama. 

ITS  TITLE,  THEME  AND  TIE- 
UP  POSSIBILITIES  MAKE  IT  A 
BOX-OFFICE  GOLD  MINE,  and 
we  predict  that  the  live  showman 
who  books  this  picture,  then  gets 
behind  it,  exploits  it  and  runs  it  as 
the  special  it  is,  will  be  richer  at  the 
end  of  his  engagement  by  many  ad- 
missions  GARY   GRATZ. 


MOTION  PICTURE  NEWS 
Every  so  often  an  "exploitation" 
picture  comes  along.  The  latest  to 
be  placed  in  this  very  select  cate- 
gory is  undoubtedly  "The  Port  of 
Missing  Girls." ...  Makes  a  strong 
bid  for  business  in  houses  that  can 
see  production's  possibilities.  No 
father  can  read  of  the  girls  who  dis- 
appear each  year,  whether  they  be 
Smith  College  seniors  or  the  daugh- 
ters of  immigrants,  without  a  cer- 
tain fear  that  he,  too,  may  be  the 
next  to  suffer  similar  sorrow  and 
trouble. 

The  mothers  can  be  depended  upon 
to  come  in  droves,  bringing  with 
them  their  allegedly  independently- 
disposed  daughters  for  the  object 
lesson  the  picture  discloses. 

The  theater  owner  who  plays  this 
one  and  takes  advantage  of  the  op- 
portunities the  picture  has,  will  cer- 
tainly not  regret  it.  Take  this  as  a 
tip..  ..J.  S.  D. 

HOLLYWOOD    FILMOGRAPH 

Preview   at   Westlake   Theater, 

Hollywood 

For  once  a  story  is  really  indicated 
by  its  title,  and  though  dealing  with 
a  subject  which  has  sometimes  been 
considered  too  delicate  for  success- 
ful screening,  a  beautiful  picture  has 
been  achieved..  .  .The  story  follows 
a  pleasant  melo-dramatic  line  that 
is  consistent,  conveys  a  timely 
moral. 


MOTION  PICTURE  REVIEW 
Preview  at   Westlake   Theater, 
Hollywood 

Here  is  a  great  independent  produc- 
tion and  a  credit  to  all  that  had  any- 
thing to  do  with  it. ...  A  timely 
story... ably  directed  with  a  fine 
cast.  It  will  accomplish  a  lot  of 
good. 

BOX-OFFICE  OPINION:  Get  be- 
hind this  one  and  play  it  up.  It 
is  a  great  money-making  subject, 
well  staged,  with  lavish  settings, 
and  box-office  names.  Good  for  one 
week  stands  with  right  ballyhoo, 

THE  BILLBOARD 
Aside  from  the  box  office  appeal  of 
the  title  and  the  strong  cast,  is  rather 
interesting  film  fare. .  .  .  Suspense 
nicely  sustained..  .  .Subject  delicate- 
ly handled..  .  .Practically  censor 
proof.  .  .in  spite  of  fact  it  forcefully 
shows  why  girls  leave  home  and 
average  big  city  is  "port"  of  the 
many  mysteriously  missing  each 
year. 

NATIONAL  BOARD  OF 
REVIEW 
"Port  of  Missing  Girls"  unanimous- 
ly passed  without  change  by  large 
review  committee.  Picture  was  rec- 
ommended to  family  audiences  in- 
cluding young  people  of  high  school 
age.  Committee  feels  picture  deals 
with  theme  holding  unusual  inter- 
est both  for  parents  and  their  grow- 
ing daughters. .  .  .  Alfred  B.  Kuttner, 
Review,  Secy. 


BRENDA    PICTURES    CORPORATION 


130  WEST  42nd  STREET 


Tel.  Wisconsin  2087 


NEW  YORK  CITY 


Mille  Studios  Preparing  for  Shutdown  Soon 


iTHE 

Newspaper 

:|LMDOM 


ANDWEEKLY 
FILM  DIGEST 


HI   No.  71 


Sunday,  March  25,  1928 


Price  25  Cents 


JR[SrROMrBO 
m  1928-29  SEASON 


\ 


Features    Will 
d  Out  Program 
r  New  Year 

lures  will  comprise  the 
I  for  1928-29.     This  is  an 

four    pictures    over    last 
am.    The  features  will  be 

by  72  two  reeiers  pro- 
armour  Prod.,  an  increase 
last  year. 

ires  designed  as  specials. 
Mix  productions,   26  Gold 

!i   Tom   Tylers,    six    Bob 

Ranger  dog  pictures  and 
Bartons     are     on     the 


anpaign  Heralds 
inneapolis  Opening 

.lis — Heralded  by  the  most 

advertising  campaign   in 

of  Northwest  theatricals, 

Ota,    built    by    Publix    in 

with  Northwest  Theaters 

I'inkelstein       &       Ruben), 

day    night    to    an    invited 

Public    opening    is    today. 

which    seats    over    4,000, 

I  as  the  nation's  fifth  larg- 

10    finest    theater    between 

id    the    West    Coast.       Its 

irked  introduction  of  Pub- 

mtinued    on    Page    2) 


vCity  House,  276th 
■>anley  Chain,  Opens 

ity,    N.    J.— Seating    5,000, 

y,    276th    theater     in     the 

ed  last  night.     The  house 

any  throughout  the  coun- 

ny  officials  claim.      Irving 

111,  Stanley  president;  Gov. 

Jew  Jersey,  Mayor  Hague 

City,    and    James    Wilson, 

of   the    Paterson    Chamber 

;rce    were    speakers.      The 

Italian    Renaissance    was 

'ontinued    on    Page    2) 


th 


e: 

rt^ 
igc 
t  t 
5te 

ly- 

itt 
e: 


ast  Pennsylvania 
Unit  to  Be  Revived 

ibitors  organization  formed 
istern  Pennsylvania  some 
will  be  revived  at  a  meet- 
ater  owners  to  be  held  in 
ng  Hotel,  Wilkes  Barre, 
Officers  will  be  elected  and 
s  named  to  cooperate  with 
ibitor  bodies  in  the  state 
'ontinued    on    Page    4) 


Here  and  There 

WHY  must  producers  make  silly  slips  in  detail?   Especially  when  care- 
lessness may  be  avoided  so  easily.     You  would  think  that  business 
concerns   investing  hundreds   of  thousands  would  be  hawk-eyed  in 
their  search  for  bulls. 

For  instance  in  "The  Crowd,"  King  Vidor  includes  a  panorama  shot  of 
the  Paramount  theater.  New  York  and  a  semi  close-up  of  "Liberty"  in  a 
sequence  that  takes  place  in  1921.  In  "The  Trail  of  '98,"  Clarence  Brown 
introduces  Dolores  Del  Rio  in  a  hat  of  the  1928  mode  when  the  year  in  the 
film  is  1897.  At  another  point,  Cooper  and  Forbes  are  presumably  shiver- 
ing in  a  temperature  of  40  below  zero  (according  to  the  title)  and  yet  they 
sit  before  a  fire  in  their  shelter  minus  their  mackinaws.  In  "Two  Lovers," 
the  period  of  which  is  1572.  Vilma  Banky's  bedroom  contains  some  fur- 
niture that  looks  a  good  deal  like  the  stuff  used  by  Louis  XVI  who  didn't 
see  the  light  of  day  until  manj',  many  years  later. 

These  instances  are  picked  at  random.  The  guilty  parties  are  legion. 
This  criticism  may  or  may  not  be  important.  It  seems  to  us,  however,  that 
the  day  of  greater  accuracy  and  more  intelligent  attention  to  detail  had 
long  since  arrived.     If  not,  certainly  it  is  vastly  overdue. 

Philadelphia  Observes 

From   "The    Exhibitor": 

Just  what  happens  when  the  film  companies  stop  advertising  is  being  demon- 
strated quite  clearly  at  present  in  the  local  territory  by  the  almost  complete  sus- 
pension of  buying  by  the  exhibitors. 

While  it  is  true  that  most  of  the  theatermen  are  pretty  well  bought  up  and 
that  the  exchanges  have  sold  nearly  all  the  available  spots,  nevertheless  there  has 
never  been   quite   so  marked  a   buying   lull   as   now. 

One  big  local  exchange,  which  averages  the  year  around  a  weekly  gross  of 
about  $35,000,  last  week  dropped  to  $1,800  total  new  business  on  its  features  and 
shorts.       Similar   conditions    are    reported    from   other    exchanges. 

Advertising  is  the  very  life  and  breath  of  motion  picture  merchandising.*  *  * 
No  other  industry  pounds  home  to  its  merchants  the  need  of  exploiting  its  product 
to  the  public  as  much  as  do  the  film  men  to  the  exhibitors,  and  yet  these  self-same 
film  men,  in  their  attempts  to  save  a  few  thousand  dollars,  have  adopted  a  niggardly 
advertising   policy   which    is   costing   them    probably    $10    for   every   dollar   they    save. 

Advertising  agencies  are  familiar  with  the  recent  experience  of  one  of  the 
leading  radio  companies  which  had  been  spending  between  $2,000,000  and  $3,000,000 
a  year  in  advertising  and  which  decided  that  its  brand  was  well  enough  known 
not  to  require  further  expenditures,  discontinued  its  advertising  appropriation  for 
one  year.  It  nearly  wrecked  the  company  and  today  its  advertising  policy  is 
more  liberal  than  ever  before.  Incidentally,  Liggett-Myers  has  announced  it  will 
spend    $20,000,000    for   advertising    in    1928. 

Miss  Astor  Finds  Herself 

When  "Dressed  to  Kill"  gets  on  your  screen — and  over  at  the  box-office 
as  well — by  way  of  observance,  you  might  notice  what  excellent  work 
Mary  Astor  does.  This  attractive  young  woman  has  been  playing  leads  for 
a  long  time,  but  never  has  she  shown  so  much  animation  as  is  displayed 
here.  She  proves  herself  to  be  an  actress  of  merit.  We  were  surprised 
and  agreeably  so. 

K  A  N  N 


January  Exports  $727,188; 
Increase  Over  December 

Washington — January  exports  of 
films  totaled  24,811,794  ft.  valued  at 
$727,188,  according  to  the  Bureau  of 
Foreign  and  Domestic  Commerce. 
This  is  a  material  reduction  in  quan- 
tity from  shipments  of  December 
which  totaled  26,556,649  ft.  but  the 
value  shows  an  increase,  the  Decem- 
ber total  having  been  $719,710.  Ex- 
ports by  classes  were;  raw  stock, 
4,654,500  ft.  valued  at  $128,499;  nega- 
tives, 925,302  ft.  valued  at  $115,524; 
positives,  18,573,524  ft.  valued  at 
$466,401;  and  shipments  to  Porto 
Rico  and  Hawaii,  658,468  ft.  valued 
at  $16,764. 


Jimmy  Grainger  Week  at 
Fox  Set  for  June  10-16 

The  Fox  sales  force  will  make  a 
drive  for  play  dates  June  10-16,  which 
has  been  designated  Jimmy  Grainger 
Week.  Jack  Sichelman,  assistant 
sales  manager;  E.  T.  Gommersal, 
short  subject  sales  manager;  E.  M. 
Grainger,  special  sales  executive;  Nat 
Finkler,  in  charge  of  the  contract  de- 
partment; H.  H.  Buxbaum,  N.  Y. 
branch  manager;  Claude  Eckhardt, 
Chicago  branch  manager,  and  Roger 
Ferri,   are   in   charge. 


"Tom"   Coast   Premiere    Set 

Los  Angeles — Uncle  Tom's  Cabin" 
will  have  its  Coast  premiere  Mar.  28. 


CONFERENCES  CONTINUE; 
U.A.DEALJEPORTEDSET 

De  Mille  to  Take  Only  Few 

Stars  With  Him,  Say 

Coast  Reports 

Hollywood — With  current  pictures 
in  the  final  stages  of  produc- 
tion, the  De  Mille  studios  are  prepar- 
ing for  the  shutdown,  which  will  fol- 
low actual  move  of  the  producer  to 
the  United  Artists  studios,  where,  it 
is  undertsood,  he  is  to  make  two  pic- 
tures annually. 

No  announcement  of  De  Mille's 
plans  have  been  made,  and  confer- 
ences with  Joseph  P.  Kennedy  are 
cortinuing,  but  it  is  reliably  learned 
that  Pathe  has  agreed  to  a  settle- 
iContinued    on    Page    4) 


nRST  NAT'L  PROFITS 
INCREASE  BY  $124,010 


First  National  Pictures,  Inc.,  and 
subsidiaries  report  for  the  year  ended 
Dec.  31,  1927,  consolidated  net  profit, 
after  taxes  and  all  charges,  of  $1,156,- 
665,  equivalent  to  $49.22  per  share  on 
23,500  shares  of  8  per  cent,  cumula- 
tive partici.pating  first  preferred  out- 
standing. This  compares  with  $1,- 
032,655,  or  $42.58  a  share  earned  on 
24,250  shares  outstanding  the  year  be- 
fore. Total  income  for  the  year  1927 
was  $24,155,863. 

Commenting  on  the  year's  opera- 
{Conttnued    on    Page    4) 


Player-Violin,  Similar  to 
Player  Piano  is  Invented 

Paris  (By  Cable) — -Violinista  is  the 
name  given  to  a  mechanical  violin  in- 
vented by  two  Frenchmen,  which  is 
to  the  violin  what  the  player  piano  is 
to  the  piano.  The  music  notes  are 
produced  by  perforated  rolls.  The 
bow  is  drawn  mechanically  across  the 
strings  witli  a  speed  and  pressure 
within  control  of  the  operator.  The 
device  is  to  be  demonstrated  next 
week. 


Bill  to  End  N.  Y.  Censor 
Law  Dies  as  Session  Ends 

Albany,  N.  Y. — Proposed  repeal  of 
the  state  censorship  law,  embodied  in 
bills  favored  bv  Gov.  Smith,  died 
with  closing  of  the  legislative  session. 


DAILY 


Sunday,  March  25 


.AHO  WEEKLY 


IJ^T*  ^^  FILM  PICEST 


Vol.  XLIII  No.  71    Snnday.  Mar.  25, 1928  Price  25  Cents 


iOHN  W.  ALIGOATE 


Publisher 


PuMished  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann,  Vice  President 
ai\d  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Entered 
as  second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign.  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  Filmday. 
New  York.  Hollywood,  California — Ralph 
Wilk,  Ambassador  Hotel;  'Phone,  Drexel  7000 
and  Washington  9794.  London — Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  London,  W,  I.  Berlin — 
Lichtbildbuehne,  Friedrichstrasse,  225. 


Big  Campaign  Heralds 

Minneapolis  Opening 

{Continued  jrom  Page  1) 
li.x  presentation.s  in  the  Northwest. 
Prices  range  from  30  to  65  cents. 
Harold  D.  Finkelstein,  general  man- 
ager of  the  circuit  handled  the  open- 
ing. 

The  theater  was  launched  by  Pub- 
lix  as  a  separate  venture,  but  a  part- 
nership deal  with  F.  &  R.,  was  closed 
while  the  house  was  under  construc- 
tion, Publix  acquiring  an  interest  in 
a  number  of  F.  &  R.  houses  here 
and  at  St.  Paul.  Many  important  the- 
ater operators  attended  the  premiere. 


Kennebeck  Back  in  Australia 

Sydney — John  Kennebeck,  director 
of  exploitation  for  Paramount  in 
Australia,  has  returned  after  three 
months  in  the  States. 


Jersey  City  House,  276th 
of  Stanley  Chain,  Opens 

(Continued   from   Page    1) 

designed  by  F.  W.  Wentworth  and 
F.  J.  Vreeland  of  Paterson  and  built 
by  the  John  W.  Ferguson  Co.,  of 
Paterson. 

Harry  W.  Crull  has  been  appointed 
managing  director  and  John  A.  Mat- 
hews his  assistant,  at  the  Stanley. 
Crull  continues  in  charge  of  the  Bran- 
ford,  Newark.  Nellie  Revell  is 
handling  exploitation  at  the   Stanley. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 


Bryant     3040 


INDEX 


HERE  AND  THERE,  an  Editorial  by  Maurice    Kann 1 

FINANCIAL 2 

THE  WEEK'S  HEADLINES.  Review   of  the  Nezvs    4 

PROGRAM,  SOCIETY  M.  P.  ENGINEERS'    MEETING,    April   9-14    5 

REVIEWS    OF    NEWEST    RELEASES     6-7 

SHORT  SUBJECT  REVIEWS  7-12 

THEATER  EQUIPMENT  AND  MANAGEMENT,   by  Charles  F.   Hynes..S-9 

DEVELOPMENTS  IN  PRESENTATIONS,   by  Jack  Harrower 10 

HOLLYWOOD   HAPPENINGS,    Reported   by   Telegraph    11 

"A  LITTLE  FROM  LOTS,"  by  Ralph    Wilk 11 

FOREIGN  MARKETS,   by  James  P.    Cunningham    12 


REVIEWS 

PACE 

BRINGING    UP   FATHER 6      NIGHT  FLYER 

PAGE 

...   6 
...   6 
...   6 
...   6 

GARDEN   OF  EDEN 6       TRAIL  OF  '98 

LAW'S    LASH 7       TRAGEDY   OF   YOUTH 

LEGION  OF  THE  CONDEMNED  7       WALLFLOWERS 

MODERN  DU  BARRY 7       WE   AMERICANS 

NAMELESS     MEN 7       WOMAN  OF   THE  WORLD. 

SHORT  SUBJECTS  7-12 

...   6 
. . .   b 

Financial 


(s)  Am.  Seat.  . .  . 
'(c-b)  do  6s  36  .... 
Bal.  &  Katz.. 
(c)  Con.  Fm.  Ind..  . 
(s)  East.  Kodak  . 
♦(s)  do  pfd.  .. 
*(c)  Film  Insp.  .  . 
♦(s)  First  Nat.  pfd. 
(s)  Fox  Fm.  "A"  . 
(c)  Fox  Thea.  "A" 
*(c)  Intern.  Proj.  . 
*(b)  Keiths  6s  46  . 
*(c)  do  pfd.  . . . 
*(s)  do  com.  . . . 
(s)  Loew's,  com.  . . 
*(c)  do  pfd.  .. 
(b)  do  6s  41ww 
(b)  do  6s41x-war. 
(s)  M-G-M  pfd... 
(s)  M.P.  Cap.  .. 
Orph.    Cir.    . . 

do  pfd 

Para.  F-L 


High 
39^ 


23 
169M 


79% 
18% 


Low 

3934 


23 
168 


79 
1854 


68  H     67  Vi 


108'^ 

100-^ 

2SH 


108^ 
25H 


*(s) 
•(s) 
(s) 


1175i   116 
99  a     99% 


*(s)       do     pfd. 
(b)         do    6s   47    . 
♦(b)    Par.By.5Hs51 

(s)    Pathe    3  2% 

(s)         do    "A"     ..14  14 

(b)  do    7s37     ..   58M  58)4 
(0)    Roxy   "A"    ...   28  27 
(o.          do  units   ...    32'  29 
(o)         do    com.    . .     7%       6% 
(0)  Skouras  Bros.   .   40  38 

Stanley  Co.    ..    48J4  48 
(o)   Technicolor   ...     2  4 

(c)  Trans-Lux  ....     4  3% 
(o)    United  Art.    .  .    IS  13 
(0)         do    pfd.     ..85  80 

*(o)  Univ.  Ch.  com.     2  

*(o)         do  pfd.    ..80  85 

(c)    Univ.    Pet.     ..22  22 

(s)         do   pfd.    ...   98H  97 

(c)  Warner  Bros.   .    19J4  19 

(s)         do    "A"     ..   27}4  27 

*(c-d)     do  6Ks28 


Close 

39H 
103 

65 

23 
168 

22  K 
4 
106 

79 

18^ 
8 

99  H 

94'4 

18 

67'A 

lom 

10854 
10054 

25^ 
654 

29 

99'% 
11654 
12m 

99  M 

102  5i 

3 

14 

58)4 


22 
97 
19 

275i 
106 


Sales 

300 


1,300 
1,400 


4,400 
100 


6,200 


9 

100 


4,200 


1,100 

1,300 

2 


1,200 


100 

20 

.  600 

1,700 


And  That's  That 


By  PHIL  M.  DALY 


'  Last    Prices    Quoted. 

(b)  Bond  Market. 

(c)  Curb    Market. 

(0)   Over  the  Counter  Transactions    (Bid   and 

Asked), 
(s)   Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange   and   Stanley   in   Philadelphia. 


CURTAILMENT  of  Broadway 
programs,  from  the  film  angle, 
doesn't  stop  Winkler  Pictures,  from 
getting  a  run  for  its  Krazy  Kat  com- 
edies. "Love  Sunk,"  17th  of  the  se- 
ries, is  at  the  Rialto,  with  "The  Le- 


gion of  the  Condemned."  To„,, 
with  James  A.  FitzPatrick's  "Joi 
Straus,"  the  bill  is  a  strong  on 

Maybe  it's  another  merqe, 
snmpin,  but  Charley  Goel- 
"Bill"  Underwood  of  Da/te 
talking  animatedly  ivhen  obse: 
along  the  rialto  last  night.  ■ 
is  all  pepped  up  over  the  qr 
being  hung  by  "Motherhood;" , 
he  is  distributing  out  of  Dalh 


YOU   MUST  HA 
THIS  BOOK 


1000  J; 
Cloth  B( 


TO 

FilmD 

SUBSCRIl 

COVE! 
EVERYTl . 

GOE 
EVERYW  :| 


BROOKS 


THE   NAME   YOU   GO  BY 
WHEN    YOU   GO  TO   BUY 


COSTUMES 

OOWNS     AND     UNIFORMS 


_I437_BWAY.  N.Y                            TEL.5580  PENN.  I 
— AUO   25.0OO    C0S1UMES  To   cfm-t 1 


I 


A     GUIDING    SIGK 

To  Those  Who  Appreciate  Fine  Hotels 

The    Hollywood    Plaza   is    hotel   headquarters   in    Holly-   | 
wood,   California. 

When   on  your   next  trip   to   Southern    California,  make   | 
this   famous  hostelry  your  objective. 

Situated   in   the  heart   of   Hollywood,  the  hotel  is  most 
centrally  located   for  either  pleasure,   business  or  shopping   I 
in   Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEl 

HOLLYWOOD,  CALIFORNIA 


ti: 


In-and-Ouier 

^illONG  individuals  and  teams  and  business  organiza- 
ims  you  find  the  in  -  and  -  outer.  One  day  it's  the  rah, 
.    and  the  next  day  it's  the  raspberry. 

S^  one  has  any  lasting  faith  in  this  type  of  person  or 
n  chine  or  unit  of  any  kind. 

Y\u  wouldn't  bet  a  nickel  on  a  heavyweight  who  looked 
le  a  champion  in  one  round  and  a  dub  in  another. 

^lu  wouldn't  back  a  football  team  that  ran  wild  one 
urday  and  was  swamped  the  following  week. 

^j>u  wouldn't  have  the  least  iota  of  confidence  in  a  bus- 
id:ss  organization  that  delivered  the  goods  only  in  spurts. 

^the  News  has  gained  an  enviable  reputation  for  de- 
ering  the  visual  news  of  the  world  to  the  screen  day 
and  day  out,  week  in  and  week  out,  year  in  and  year 

>it  —  and  Pathe  News  has  been  on  the  firing  line  for 

ii)re  than  17  years. 

\lashonedayandaflopthenextdoesn'tmakeanewsreel. 
ink  it  over.  Act  in  accordance  with  your  deductions. 


THE  WORLD  BEFORE 

YOUR  EYES  IN  CURRENT 

PATHE  NEWS 


The  S-4  is  raised  and  brought  to  anchor 
at  dry  dock  at  Charlestown  Navy  Tard. 


Tom  Eadie,  hero  diver  of  the  S-4 
salvage  -work. 


^^V  il^ii^^^^H 

Lindbergh  given  Wilson  Medal.  N.  S. 

Davis  presents  award  which 

carries  $2^,000.00 


Mr.  Clem  St.  Orr  of  New  Zealand  does 
some  fancy  shooting  with  his  feet. 


California  rebuilds  flood  swept  area. 


'•> 


For  17  years  the  World's  Leading  News  Reel 


DAILV 


Sunday,  March 


Conferences  Continue; 
Deal  Reported  Set 

(Continued   from   Page    1) 

ment  with  De  Mille,  whose  contract 
has  about  two  years  to  run.  It  had 
been  reported  he  was  wilhng  to  set- 
tle for  S1,000,000. 

Contracts  of  stars  and  directors 
arc  beginning  to  expire  and  are  not 
being  renewed,  with  Pathe  seeking 
to  make  deals  direct  with  some  work- 
ers on  the  De  Mille  lot.  De  Mille 
will  take  Rod  La  Rocque,  William 
Bovd  and  Phyllis  Haver  with  hmi  to 
L'nited    Artists,   and   possibly   others. 


Griffith   Going   Abroad 

Raymond  Griffith  is  in  New  York, 
accompanied  by  his  wife,  Bertha 
Mann,  and  is  slated  to  sail  soon 
for  Italy.  He  is  to  return  to  Holly- 
wood by  June  1  to  star  in  his  first 
picture  for  Caddo  Prod.  He  is  col- 
laborating on  the  story  with  Wilson 
Mizner  and  will  be  teamed  with 
Louis  Wolheim,  while  Lewis  Mile- 
stone   will   direct. 


"Mississippies"  for  Stanley 
Roy  T.  CHfford  has  started  his  act 
of  21  people  called  "The  Mississip- 
pies," on  Stanley  time.  It  has  already 
plaj-ed  the  Mosque,  Newark,  and  the 
Stanley-Fabian    at    Paterson. 


Sally   Blane    Opposite    Holt 

Sally  Blane  has  been  assigned  the 
leading  feminine  role  opposite  Jack 
Holt  in  "The  Vanishing  Pioneer," 
the  next  Zane  Grey  western  on  the 
Paramount  program.  John  Waters 
will  direct. 


First  Nat'l  Profits 
Increase  by  $124,010 

(Continued   from   Page    1) 

tions,    Clifford   B.   Hawley,    President 
said: — 

The  balance  sheet  shows  total  as- 
sets of  $18,415,169.  Current  assets 
totaled  $13,256,933  against  current 
liabilities  of  $4,875,780,  a  ratio  of  ap- 
proximately 3  to  1.  Unappropriated 
surplus   amounted   to  $6,433,897. 


Richardson  Named  to 

Post  With  Fox-Case 

F.  H.  Richardson,  veteren  projec- 
tion authority,  has  been  appointed  to 
the  staff  of  Fox  Case  Corp.,  and  will 
be  associate  editor  of  "Movietone 
Bulletin,"  issued  weekly  to  users  of 
Movietone.  The  publication  is  de- 
signed to  instruct  projectionists  in  the 
best  manner  of  handling  the  equip- 
ment. 

Lynch  to  Operate  at  Glencoe 

Chicago — David  T.  Lynch  is  plan- 
ning to  take  over  management  of  the 
Municipal,  at  Glencoe,  to  be  erected 
by  municipal  authorities.  The  house 
will  seat  800  people. 

Plan  to  License  Projectionists 

Union  City,  N.  J. — Licensing  of 
projectionists  here  is  under  consid- 
eration by  the  council.  A  committee 
now  is  studying  the  benefits  of  the 
licensing  policy  at  Jersey   City. 


Cragin   and   Pike   to    Operate 

Las  Vegas,  Nev. — Cragin  and  Pike, 
Inc.,  who  operate  the  Majestic,  are 
building  the  new  theater  previously 
reported  as  being  constructed  by  Ry- 
berg-Sorensen  of  Salt  Lake.  The 
latter  organization  is  the  contractor. 


Hold  Sport  Tournament 

Chicago — Annual  sport  tournament 
of  employes  of  Balaban  &  Katz, 
Lubliner  &  Trinz  and  other  Publix 
theaters  of  this  territory  was  held 
Thursday  night  with  1,200  in  atten- 
dance. 


"Sex  Appeal"   Is   "U"  Title 

"Sex  Appeal"  is  the  releasing  title 
chosen  by  Universal  for  the  picture 
it  will  produce  from  Beatrice  Van's 
story.  Edward  Laemmle  probably 
will  direct. 


Northeast  Pennsylvania 

Unit  to  Be  Revived 

(Continued  from  Page  1) 
to  care  for  legislative  and  other  situa- 
tions. This  section  of  Pennsylvania 
is  approximately  150  miles  from  New 
York  or  Philadelphia  and  exhibitors, 
finding  it  inconvenient  to  attend  the 
meetings  in  either  of  the  above  cities, 
decided  to  revive  their  own  organ- 
ization. 


Lower  Taxes  Sought  by 
Exhibitors  of  Belgrade 

Belgrade — A  congress  of  owners 
of  picture  theaters  was  held  here  and 
an  association  of  the  cinema  owners 
was  formed.  A  resolution  was 
adopted,  and  forwarded  to  the  as- 
sistant of  the  minister  of  finance.  The 
resolution  states  that  present  eco- 
nomic conditions  and  taxes  assessed 
on  picture  houses  are  tending  to  de- 
stroy the  industry.  The  ministry  was 
requested  to  lower  the  taxes.  The 
resolution  requests  further  that  a 
maximum  tax  of  20  per  cent  on  gross 
receipts  be  assessed  only  on  houses 
in  cities  of  over  40,000  population, 
w^hile  in  the  cities  and  towns  of  20,- 
000  to  40,000  inhabitants  a  maximum 
of  15  per  cent  on  gross  receipts  be 
assessed  and  in  towns  of  less  than 
20,000  a  ten  per  cent  tax. 

The  congress  further  requested  the 
ministry  to  take  proper  action  at  once, 
as  the  financial  condition  of  the  ex- 
hibitors is  said  to  be  in  jeopardy  un- 
der the  existing  taxation  and  regula- 
tions. 


Commission   Arrives   in   Paris 

The  Ukranian  Cinema  Commission 
arrived  recently  in  Paris  for  the  pur- 
pose of  establishing  relations  with 
French  companies  for  Franco-Rus- 
sian film  productions.  It  is  reported 
now  the  Pathe-Nord  has  joined  with 
the  Russian  group  for  the  produc- 
tion of  two  feature  films. 


Stewart    Operating    Concord    Houses 

Concord,  N.  C. — W.  E.  Stewart  has 
taken  over  the  Pastime  and  West- 
more,  which  have  been  under  lease  to 
Circle    Amusement    Co. 


Gould  New  L.  A-  Fox  Manager 

Los  Angeles — Ben  Gould  is  new 
Fox  manager  here  replacing  J.  J.  Sul- 
livan, who  has  been  appointed  book- 
ing manager  of  W^est  Coast  Theaters. 


1928-29 


Among  the  Eighteen  Feature  Productions  which  EXCEL- 
LENT PICTURES  CORPORATION  will  produce  next 
season,  will  be  picturizations  of  these  stories: 

"DAVID  VALLORG" 
"MELLOWING  MONEY^^ 

by  Francis  Lynde 

/  tfP^"^^    SaMITEL  ZiERLER  president  ^ 'i 
\J*  NEWTORKcrrr 


/Qv 


Producers  Seek  Brook 

Clive    Brook,    w^hose    contract   with 
Paramount    expires    in     August,     has 
received    otifers    from    First    National 
and    M-G-M,   but   has   made  no   deci- 
sion  regarding  his  future  plans. 


Monday 

Exliibitors'  opposition  sounds  deatll 
national  'rauio  hook-ups  durintl 
hours;  United  Artists  not  to  <| 
any    more    alter    March    29. 

Sol     Les:>er     plans    3U    theaters    in 
California. 

Indications    are    strong    De    Mille 
Lnited    Artists.  - 

F.  is  R.  otficials  in  New  York  "i 
on   Fo.x  deal. 

Tuesday 

Any     anti-trust     actions     by    the 

Justice,     expected     to    await    fi 

BrooKhart     bill. 
Exhibitors    plan    hook-up    on    Uniti 

broadcast,   Al   Lichtman  says. 
Publix    and    iox    angling    tor    Coo: 

and    Marks    Bros,    holdings   in  U 
Distributors    to    drop     lUU    saiesmei 

overnead   by   $500,000. 
Cecil   B.   De  Mule  reported  asking 

to    cancel    Pathe    contract. 

Wednesday 

E.     P.     Smith,    Iowa    unit    presidem  de;, 
tr.ckery     was     employed     wnen    i  ^ 
voted  opposition  to  BrooKhart  bill; 
exnibitors    see    cnaiice    tor    Um  - 

Seveuty-two    short    features   on    i   - 
program. 

Thursday  \ 

Arbitration    main    issue    at    Northwe'e-'' 

tor  unit  meeung  at  Muincapoiia  it 
Paramount    geis    uutu    rtpiu    lo    tu  - 

repiy   to    Irade    Commission.  I 

Oscar     Price     signs     Jt^icnaru    Talrajje  fi 

series.  \ 

ExniDitor  co-operatives  being  plannedi  othi 

sections,    louowing    New     iorK  lej 

Friday  ' 

Code    of    ethics    auopicu    uy    TradeTjctii 

Conference    is     to    govern    lyiaiiseiiu 

sea:>on. 
t'uriner  acquisitions  by   Fox  ber. 
i„eCii    B.     ue    Mine    to    join     L 

maKing    two    pictures    annuauj. 
Leo    Brecher,    New    York   exhibitor,  yt  d 

ceptioii     mrtuenced     Iowa     exuioii^  u-i 

anti-Brookhart    bill    vote. 

Saturday 

Si.xty  features  scneduied  tor  release  •  P£ 
m   iy.i:8-2y.  j  , 

Censorship     repeal     bill    dies    as    N 
legislature  ends   session. 


Social   Notes 

Three    events    last    night  a.aci 
many    film    notables,    the   Famci 
t'ep   Club's  annual  ball  at  th'Asi 
hlotel,    New     York,    the     n€\ 
Women's   Club   ball   at  the  1-^ 
opening  of  the  Stanley,  Jers.. 


Columbia  Pictures  Corporatid 

Announces  that  it  has  in  course  of  pro- 
duction  the    following   motion   pictures 

The  Flying  Marine 
Sex  Appeal 
The  Final  Curtain 
Law  of  the  Underworld 
Behind  Closed  Doors 

Copyrighted— and  All  Rights  Reserv^ 


THE 


cb  25,  1928 


P. 


I  PROGRAM  FOR 
SIflNG  MEETING  SET 


met 

(ira 


ty   of    M.    P.    Engineers 

in  Hollywood  April  9- 

n  up  the   following  pro- 

onday,  April  9 

\,-ilr  •  of   Welcome  ; 

Address     by     W.      B.     Cook, 
!    Libraries,     Inc.,     New    \  ork. 


rt  of 
lort  < 
stry" 
c  Co 


igmee 

Lull' 

Pap 

Line 

cture: 

J.  . 

ibnral 


rrangements    Committee. 

Progress  in  the  M.  P.  In- 
'  F.  A.  Benford,  General  Elec- 
Schenectady,    N.    Y. 

Picture — Stories  by  Radio  for 
ertainment"  by  C.  Francis  .Ten- 
ider    of    the    Society   of    M.    P. 

:on. 


reen  Fihn  Process  for  Motion 
n  Color"  (with  demonstration) 
t.  Powrie,  Warner  Research 
y.     New     York. 

in    of     Mobility    of     Form    and 

the    Motion    Picture    Kaleido- 

vith    demonstration)     by    L.     A. 

ncs    Jid     C.     H.      Tuttle,      Research 

ihnraly,        Eastman        Kodak        Co.. 

'    N.   Y. 

Imical     Photographic     Problems 

I      Solution"     Cwith     demonstra- 

m)  bjj.  W.  Coflfman,  Carpenter-Gold- 

m    ]  joratories.     Long     Island     City, 

y. 

ne    ;  vel     Motion     Picture     Presenta- 

■  v"' Ivith    demonstration)    by    L.    M. 

1    and    W.    W.    Hennessy,    pro- 

gineers,    Eastman    Theater    and 

of    Rochester,    Rochester,    N. 

ct  of  Welcome  by  American 
1  Cinematographers,  Daniel  B. 
rsident. 

he    Importance    of    Research    in 
by    L.    A.    Hawkins.    Research 
ly.    General    Electric    Co.,    Sche- 
:taa   N.    Y. 

''uesday,  April  10 

s : 

Writing"     by     Jeanie     Macpher- 

ation     of     a      Central      Casting 
y  Fred  Beetson,  Association  of 
iducers.    Inc.,    Hollywood. 
11    Picture    Actor"     by     Milton 

n    Picture    Director"    by    Irvin 

in     Picture     Art     Director"     by 
ilibons    and    Mitchell    Leisen. 
-on. 
ii>bile     trip — seeing     Hollywood 

ly    Hills. 

■f  Motion  Pictures  with  Sound" 
Marvin,   General  Electric   Co., 
Ay,    X.     Y. 

nn     of     Motion     Pictures     with 
-companiment.       Courtesy    Gen- 
;ctric    Co.,    Schenectady,    N.    Y. 

Vednesday,  April  11 

inical  Status  of  the  Film 
;..iv.v"  by  L.  M.  Griffith.  Para- 
•■■<'  I'amous-Lasky  Corp.,  Hollywood. 
Photomicrographs  of  the  Progress 
velopment  of  a  Photographic 
by  C.  H.  Tuttle,  Research 
lory,  Eastman  Kodak  Co.,  Roches- 

v. 

Development  of  Motion  Picture 
ve   Film"    by    Roy    Hunter   and    J. 

Universal  Studio  Laboratories 
lester  Bennett  Laboratories,  HoUy- 

J. 

if.otes  on  the  Making  of  Duplicate 
t  ves"  by  J.  G.  CapstafiF,  Research 
b  tory,  Eastman  Kodak   Co.,  Roches- 

y. 

?  in  Motion  Picture  Film"  by 
Sease.  Director  Research  Labora- 
DuPont-Pathe  Film  Mfg.  Co., 
N.   J. 

ation   of   Motion   Picture   Film"    by 

Crabtree  and   C.    E.    Ives.    Research 

itory,   Eastman   Kodak   Co. 

ncheon. 

'ers: 

in  the  Production  of  Motion  Pie- 
ty  R.    Nauman,    chief    electrician, 

lount  Famous  Lasky   Corp. 

n  Motion  Picture  Photography"  by 
Perry,  A.S.C. 


"Needs  of  the  Trick  Cinematographer" 
Douglas    Shearer,    A.S.C. 

"Methods  of  Producing  the  Sound  Effects 
to  Accompany  "Wings"  by  Roy  J. 
Pomeroy,    A.S.C. 

"Dramatic  Cinematography"  by  Charles 
Rosher,  A.S.C.  and  Carl  Struss,  A.S.C. 
7:00  Banquet  by  Academy  of  M.  P.  Arts 
and  Sciences,  Douglas  Fairbanks,  Presi- 
dent. 

Thursday,  April  12 

9:30     Old   and   New   Business: 

Reports    of    Secretary    and    Treasurer. 

Reports  of  Papers  and  Publications,  Pub- 
licity and  Advertising,  and  Membership 
Committees. 

Reports  of  Standards  and  Nomenclature 
and   Theater   Lighting   Committees. 

"The  Aims  and  Purposes  of  the  Academy 
of  Motion  Picture  Arts  and  Sciences"  by 
Frank    Woods. 

Announcements  of  New  Apparatus  by  the 
Following    Manufacturers: 

Eastman  Kodak  Co.,  Rochester,  N.  Y., 
Film  Inspection  Co.,  New  York,  N.  Y., 
C.  P.  Goerz  American  Optical  Co.,  New 
York,  N.  Y.,  Hertner  Electric  Co., 
Cleveland,  Ohio,  National  Carbon,  Co., 
Cleveland,  Ohio,  Sentry  Safety  Control, 
Philadelphia,   Pa. 

The  above  and  other  apparatus  will  be 
on    e.xhibition    during    the    convention. 

Open  fonmi — questions  and  suggestions  are 
invited     regarding     the     welfare     of     the 
Society  and  the  Motion  Picture  Industry. 
12:30     Luncheon. 

"The  Measurement  of  Pulsating  Currents" 
by  W.  N.  Goodwin,  Jr.,  Chief  Electrical 
Engineer,  Weston  Electrical  Instrument 
Co.,   Newark,   N.  J. 

"The  Fogging  Effect  of  Metals  on  De. 
veloping  Solutions"  by  J.  F.  Ross  and  J. 
I.  Crabtree,  Research  Laboratory,  East- 
man   Kodak    Co. 

".Suggestions  for  a  Technical  Reference 
Work  on  the  M.  P.  Industry"  by  D. 
L.   and   M.   L.   Mistry,   Bombay,   India. 

"Perspective  Considerations  in  the  Taking 
and  Projecting  of  Motion  Pictures"  by 
A.  C.  Hardy  and  R.  W.  Conant,  Massa- 
chusetts Institute  of  Technology,  Cam- 
bridge, Mass. 
12 :30  Luncheon. 
2:00      Papers: 

"Pull-Down  Mechanisms  for  Motion  Pic- 
ture Cameras"  and  "A  Spring  Driven 
35  mm.  Camera"  by  A.  S.  Newman, 
Newman- Sinclair  Ltd.,  London,  Eng- 
land. 

"Motion  Picture  Photography  at  High  Al- 
titudes" by  J.  Noel,  Cinematographer, 
Mount    Everest   expedition. 

"The  Magnascope"  by  H.  Rubin,  Super- 
visor of  Projection,  Publix  Theaters 
Corp. 

"The  Lateral  Swelling  of  Thin  Sheets  of 
Gelatin  and  Photographic  Emulsions 
During    Photographic    Processing"    by    S. 

E.  Sheppard    and    J.    McNally,    Research 
Laboratory,  Eastman  Kodak  Co.,  Roches- 

_  ter,    N.    Y. 

"Equipping    an    Animation    Studio"    by    C. 
Gillette,   Eastman   Kodak   Co.,   Rochester, 
N.    Y. 
"The  Control  of  Exposure  in  Printing"  by  C. 

F.  Tuttle,  Research  Laboratory,  Eastman 
_  Kodak    Co.,    Rochester,    N.    Y. 

"A  Device  for  the  Accurate  Timing  of 
Master  Positives  in  the  Printing  of 
Duplicate  Negatives"  and  "Reduction 
Printing  in  Cinegraph  Production"  by 
.1.  G.  CapstafiF,  Research  Laboratory, 
Eastman    Kodak    Co.,    Rochester.    N.    Y. 

"Dye    Toning    with     Single     Solutions"    by 
J.    I.   Crabtree  and   C.    E.   Ives,   Research 
Laboratory,  Eastman  Kodak  Co.,  Roches- 
ter, N.  Y. 
2 :00     Visit    to    motion    picture    studios. 
7:30     Papers: 

"Photographic  Characteristics  of  Motion 
Picture  Studio  Light  Sources"  by  L.  A. 
.Tones  and  M.  E.  Russell,  Research 
Laboratory,  Eastman  Kodak  Co., 
Rochester,    N.    Y. 

"Lighting  and  Equipment  Requirements 
for  Motion  Picture  Photography  with 
jNIazda  Lamps"  by  R.  E.  Farnham,  Na- 
tional   Lamp    Works,    Cleveland,    Ohio. 

"Characteristics  of  Flame  Arcs  for  Motion 
Picture  Photography"  by  D.  B.  Joy 
and  A.  C.  Downes,  National  Carbon  Co., 
Cleveland,    Ohio. 

"Some  Suggestions  on  the  Use  of  In- 
candescent Lamps  in  the  Studio"  by  E. 
W.  Beggs,  Westinghouse  Lamp  Co., 
Bloomfield,    N.    J. 

Friday,   April   13 

9:30     Papers: 
"Theater      Management"      by      Harold      B. 

Franklin,    West    Coast    Theaters.    Inc. 
"Continuous    Projectors"    by    J.    F.    Leven- 

.thal.    New   York. 
"The   Effect   of    Projection   Angle   Upon   the 


Seating  Capacity  of  the  Theater"  and 
"Application  of  the  Tandem  Condensei 
to  the  High  Intensity  Projection  Arc" 
by  Roger  M.  Hill,  Consulting  Engineer, 
Atlanta,   Ga. 

'The  Importance  of  Good  Projection  to 
the  Producer"  by  F.  H.  Richardson, 
New  York,   N.   Y. 

'Hollywood  and  the  16  mm.  Film"  by  J. 
B.  Carrigan,  Editor,  Amateur  Movie 
Makers. 

:00  Automobile  trip  to  Santa  Monica 
and    Venice. 

:30     Papers: 

"The  Incandescent  Tungsten  Lamp  in  the 
Motion  Picture  Studio"  by  F.  A.  Ben- 
ford.  General  Electric  Co.,  Schenectady. 
N.    Y. 

"The  Use  of  Incandescent  Equipment  in 
Motion  Picture  Photography"  by  Peter 
Mole,  President,  Mole-Richardson,  Inc., 
Hollywood. 

"Report  on  Experiments  on  Mazda  Light- 
ing" conducted  by  the  Academy  of  M. 
P.    Arts    and    Sciences. 

"The  Aperture  of  Motion  Picture  -Lenses" 
by  J.  Dubray,  Technical  Editor,  Amer- 
ican   Cinematographer. 

"Camera  Lenses  for  Motion  Picture  Photo- 
graphy" by  W.  B.  Rayton,  Director  of 
Research,  Bausch  &  Lomb  Optical  Co., 
Rochester,    N.    Y. 

Saturday,   April   14 

:30     Papers: 

"The  Acoustical  Properties  of  Rooms"  by 
J.  B.  Engl,  Technische  Hochschule,  Ber- 
lin. 

"Artificial  Sunlight  for  Photographic  Sensi- 
tometry"  by  Raymond  Davis  and  K.  S. 
Gibson,  Bureau  of  Standards,  Wash- 
ington. 

"American  Motion  Pictures  Abroad"  by 
N.  D.  Golden,  Bureau  of  Foreign  and 
Domestic     Commerce,     Washington. 

"An  Optical  Printing  Device  for  Trick 
Work"  and  "A  Short  History  of  Motion 
Picture  Cameras"  by  C.  L.  Gregory, 
Consulting    Engineer,    New    York,    N.    Y. 


Another  Racine,  Wis.  House 
Racine,  Wis. — Another  theater  is 
being  planned  for  Racine,  sponsored 
by  Parkway  Investment  Co.,  headed 
by  Joseph  Domanak.  Work  begins 
this  spring. 


New  Distributor  in  Deals 

Hollywood — National  ipilm  Sales 
Co.,  a  new  distributing  organization 
in  the  independent  field,  has  sold  a 
series  of  westerns  featuring  Fred 
Church,  for  Texas,  Oklahoma  and 
Arkansas  to  Jack  Adams  of  Dallas; 
to  Arthur  C.  Bromberg,  Atlanta,  for 
Alabama,  Florida,  Louisiana,  Missis- 
sippi, Tennessee,  Georgia,  North  and 
South  Carolina.  This  series  is  being 
produced   by   Belmont   Prod. 


Aronson  and  Brown  Retiring 

Charlotte,  N.  C. — Barney  Aronson 
and  Ollie  Brown  have  retired  from 
business,  selling  their  various  thea- 
ters. A.  B.  Huff,  former  owner  of 
the  High  Point  Amusement  Co., 
High  Point,  has  purchased  the  Grand 
and  Oasis  at  Kinston,  and  O.  T. 
Kirby,  Palace,  Roxboro,  has  taken 
over  the  Forest,  Wake  Forest,  and 
Publix-Saenger  has  purchased  the 
Palace  at  Raleigh. 


Lawndale  House  Changes  Hands 

Lawndale,   N.   C. — J.   Reid  Tillman 
has  taken  over  the  Lawndale. 


Alex  Hyde  at  Portland 
Portland,  Ore.  —  Alex  Hyde  has 
been  appointed  master  of  ceremonies 
at  the  Portland  at  Brodwayi  and 
Main  St.  He  was  formerly  conduc- 
tor at  Shea's  theater  in  Buffalo. 


Ohio  Amusement  Sells  House 
Cleveland  —  The  Yale,  St.  Clair 
Ave.  and  E.  81st  St.,  belonging  to 
the  Ohio  Amusement  Co.,  was  pur- 
chased by  S.  Vermes.  Vermes  also 
owns  the  Eclair. 


fr 


WIRE  FOR  MOST  lilZING  FILM  OF  THE  YEAR 

The  Breaking 

of  the 

St.  Francis  Dam 

About  900  Feet  in  Length 

Full  of  Real  Action 

No  Exclusive  Territory  Sold 

First  Come,  First  Served 

Get  Your  Own  House  or  Territory 

A  BIG  CLEAN-UP 

Wire  to 

WILLIAM    HORSLEY    LABORATORY 

6060  SUNSET  BLVD.  HOLLYWOOD,  CALIF. 

Released  March  24th 


*)^ 


DAILV 


I 


"The  Trail  of  '98" 

M-G-M  Length:  11000 /t. 

VERY  BIG.  AN  OUTSTAND- 
I  N  G  ATTRACTION.  STORY 
HAS  AN  EPIC  SWEEP,  IS  PRO- 
DUCED WITHOUT  STINT  AND 
CARRIES  THRILLS  THAT 
WILL  GET  ANY  AND  ALL 
AUDIENCES. 

Cast Uniformly    excellent    and 

includes  Dolores  Del  Rio,  Ralph 
Forbes,  Karl  Dane,  Harry  Carey, 
Tully  Marshall,  George  Cooper  m 
major  roles  and  Russell  Simpson, 
Cesare  Gravina,  Emily  Fitzroy,  Ten- 
en   Holz   as  secondary   leads. 

Story  and  production. ..  .Drama, 
adapted  from  novel  by  Robert  W. 
Service.  Here  is  a  gripping,  thrilling 
picturization  of  a  theme  as  old  as 
the  world:  man's  desire  for  gold. 
Set  in  the  background  of  Alaska  in 
1897-1898  when  gold  was  discovered, 
Clarence  Brown  has  produced  a  stir- 
ring, realistic  drama  of  the  untold 
hardships  that  faced  those  who 
braved  the  trail  that  sometimes  led 
to  gold,  and  often  death.  The  pic- 
ture has  been  handled  in  a  big  way. 
It  is  loaded  with  punches.  Here  are 
some  of  them:  the  snowslide.  shoot- 
ing of  White  Horse  Rapids,  the  trek 
up  Chilkoot  Pass,  the  burning  of 
Dawson  City.  Occasionally  faulty  on 
detail;  also  slightly  long. 

Direction Clarence    Brown ; 

magnificent. 

Author Robert  W.  Service 

Scenario Benjamin    Glazer 

Photography John    Seitz; 

superlative. 

"The  Night  Flyer" 

Pathe  Length:   5954  ft. 

GOOD  DIRECTION  JOB  ON 
RAILROAD  MELLER  WITH 
PLEASING  NINETEENTH  CEN- 
TURY ATMOSPHERE.  STORY 
SLIM,  BUT  MAKES  FAIR  EN- 
TERTAINMENT. 

Cast William  Boyd  the  fireman 

hero,  acceptable.  Jobyna  Ralston  ef- 
fective in  quaint  pioneer  role.  Philo 
McCullough  the  heavy  does  good 
work.  Others  Ann  Schaefer,  De  Witt 
Jennings,  John  Milerts,  Robert  Dud- 
ley. 

Story  and  Production Melo- 
drama of  railroad  life  in  the  '60's'. 
There  is  nothing  wild  or  woolly  about 
this  one,  as  the  usual  meller  of  this 
type  runs.  The  director  handled  it 
more  from  the  human  interest  angle, 
and  worked  up  a  pleasing  love  story 
with  some  nice  touches.  The  thrills 
are  there,  with  a  brace  of  good  fights, 
and  the  highlight  is  the  first  run  ol 
the  new  mail  train  to  cop  the  Gov- 
ernment contract  for  the  railroad. 
Fireman  hero  and  engineer  heavy  are 
rivals  for  the  gal's  hand.  ■  The  en- 
gineer speeds  recklessly  on  a  curve, 
and  ditches  the  train.  Hero  takes 
the  throttle  of  an  old  engine,  and 
brings  the  mail  bags  in  on  time. 
Slight  material  handled  well  to  build 
up  human  interest.    Pleasing  program. 

Direction.  .Walter  Lang;  creditable 
Author.. Frank  Hamilton  Spearman 

Scenario Walter    Woods 

Photography Ernest  Miller;  fair 


"Bringing  Up  Father" 

M-G-M  Length:  6344  ft. 

PLENTY  OF  LAUGHS  IN 
COMIC  STRIP  STUFF.  LOW 
COMEDY  LOADED  WITH 
SLAPSTICK.  PULLED  OFF  IN 
HIGH  SOCIETY. 

Cast Polly    Moran   as   the    Irish 

wife  doing  society  stuff  is  a  scream 
in  Mack  Sennett  gags.  Marie  Dress- 
ier ably  seconds  her.  J.  Farrell  Mac- 
Donald  is  "Jiggs",  of  comic  strip 
fame,  and  he's  good.  Others  Jules 
Cowles.  Gertrude  Olmstead,  Grant 
Withers,  Andres  de  Segurola,  Rose 
Dione,    David    Mir,    Tenen    Holtz. 

Story  and  Production. ..  .Slapstick 
Irish  comedy.  From  the  well  known 
comic  strips  of  George  McManus.  Up 
to  the  exhibitor  to  judge  his  audience 
reaction,  for  some  of  the  Irish  have 
shown  themselves  ticklish  on  the 
racial  question.  The  gags  are  pulled 
in  polite  society  mostly.  Broad  refer- 
ences to  Irish  mannerism  are  un- 
mistakably there,  but,  because  it  is 
based  on  the  comic  strip,  this  hardl)' 
"ould  be  avoided.  The  Irish  daughter 
lands  a  count,  vvhile  her  mother  and 
dad  gum  up  the  society  stuff  for  her. 
Usual  Irish  battles  between  Marie  and 
Polly.  Broadway  audience  laughed 
continuously.  Spence's  titles  are 
wows. 

Direction Jack  Conway;  ex- 
cellent. 

Author George   McManus 

Scenario Frances    Marion 

Photography.  ..  .Wm.  Daniels;  fine 


Corinne  Griffith  in 

"The  Garden  of  Eden" 

United  Artists  Length:  7300  ft. 

SMART  CONTINENTAL  COM- 
EDY HANDSOMELY 
MOUNTED,  CLEVERLY  ACTED 
AND  DIRECTED.  STORY  SLIM, 
BUT  HAS  THE  CINDERELLA 
STUFF  THEY  LOVE. 

Cast.  .  .  .  Corinne  dresses  the  picture 
gorgeously.  Charles  Ray  miscast  in 
light  comedy  role  of  hero.  Louise 
Dresser  does  well  by  part  of  Baron- 
ess. Lowell  Sherman  the  polished, 
cynical  boulevardier.  Others  Maude 
George,  Edward  Martindel,  Freeman 
Wood,  Hank  Mann. 

Story   and    Production Light 

sophisticated  comedy.  Based  on  the 
Continental  play  by  Rudolph  Bern- 
auer  and  Rudolph  Osterreicher. 
Opens  with  some  gorgeous  color 
shots  in  magnificent  settings.  Hero- 
ine comes  to  Paris  with  operatic  am- 
bitions. A  wardrobe  woman  in  a 
cabaret  takes  her  to  Monte  Carlo  as 
her  daughter.  The  former  is  really 
a  baroness  who  is  spending  her  vaca- 
tion and  her  annual  pension  being  her 
fornier  regal  self.  Hero  meets  the 
girl,  and  a  clever  romance  develops. 
The  truth  of  the  girl's  identity  comes 
out  at  the  wedding.  Complications — 
laughable  situations — very  clever  bits. 
It's  smart  and  sophisticated.  Far 
fetched  story  gets  over  providing 
laughs  through  clever  direction  and 
acting. 

Direction.  .  Lewis   Milestone;  classy 

Authors Rudolph  Bernauer- 

Rudolph  Osterreicher. 

Scenario Hans    Kraly 

Photography.  .  .  .Jdihn  Arnold;  none 


Sunday,  March  i  19 

"We  AmericansI 

Universal  Length' hr. 

GOOD  BOX  OFFICE  S 
ISH  STORY  NOT  STAR 
LY  ORIGINAL,  BUT 
MONEY  MAKING  POS 
TIES.  MANY  HI 
TOUCHES  THROUCOi 
ALSO  PLENTY  OF  HOl'.  " 

Cast George  Sidne;, 

Others,    all    of    them    go.. 
Beryl    Mercer,   Albert   Gran 
a    fine    actor).    Patsy    Rutl 
George   Lewis,  John  Boles,  (.ict\; 
Visaroff,  Josephine  Dunn.    ! 

Story  and  Production mn 

drama,  based  on  stage  play,  iloki 
holds  sway  in  "We  Americ|5." 
good   deal   of  it   is  very  hur^ 
will  secure  quick  response  tr 
ences.     Some  of  it  is  plied  r 
too  thickly.     New  York,  as 
ing    pot    for    the    nation,   bi|gs 
gether  the  Levines,  the  Schn:tS3 
the    Albertinis    and    makes     thi 
Americans.     The  prejudices  id  1; 
ity    of    the    old    generation    ;  to 
down  by  the  children  who,  iham 
of    the    parents,    are    instrunjital 
sending  them  to  night  scho'whi 
they   learn    the   ABC's  of  p;|ioiis 
etc.       Then     the     war,    thejc,*' 
mother's  sacrifice  to  her  coury,  I 
death    of    her    boy    to    save  ;ie  1 
of  the  Gentile  captain  who    es  1 
sister,  peace  and  clinch. 

Direction Edward   om; 

usually   good;    often   excellei; 

Authors Milton  iopp 

Max  Siegel. 

Scenario Ah''  '  - 

Photography.  .Jackson  R' 


"A  Woman  Against  the 
World" 

Tiffany-Stahl  Length:  5382  ft. 

GOOD  DRAMATIC  SUSPENSE 
BUILDS  NICELY  IN  MURDER 
MYSTERY  WITH  NEWSPAPER 
ATMOSPHERE.  RATES  AC- 
CEPTABLE PROGRAM  ENTER- 
TAINMENT. 

Cast. ..  .Harrison  Ford  handles  the 
hero  in  finished  style.  Georgia  Hale 
swings  the  story  with  sincere  acting. 
Lee  Moran  a  typical  reporter.  Ger- 
trude Olmstead  has  little  to  do. 
Others  William  Tooker.  Ida  Darling, 
Walter  Hiers,  Harvey  Clark,  Sally 
Rand,  Rosemary  Theby,  Charles 
Clary,  Jim   Farley,  Wade   Boteler. 

Story  and  Production ....  Drama  of 
newspaper  life.  New  York's  News- 
paper Row  and  the  atmosphere  of 
the  city  room  are  convincingly  pre- 
sented. Georgia  Hale  as  the  girl  re- 
porter stumbles  on  a  clue  in  a  murder 
mystery.  She  learns  that  the  hero, 
accused  of  the  murder,  is  innocent, 
Ijut  she  cannot  prove  it.  He  is 
sentenced  to  the  chair.  His  society 
wife  divorces  him,  and  hero  and  the 
girl  reporter  fall  in  love.  The  night 
of  the  execution,  things  begin  to 
happen.  The  real  murderer  is  traced, 
and  by  a  ruse  the  girl  gets  him  to 
confess.  Good  love  interest,  smooth 
continuity,  and  nice  suspense.  Has 
wide   audience   appeal. 

Direction ....  George    Archainbaud; 

well  handled. 

Author Albert   Shelby   Le   Vino 

Scenario Gertrude    Orr 

Photography Chester    Lyons ; 

good. 


"The  Tragedy  of  Youth" 

Tiffany-Stahl  Length:  6400  ft. 

SHOULD  CLICK  WITH 
YOUNG  FOLKS,  WITH  STORY 
OF  YOUNG  GIRL  MISMATED 
FINDING  HER  IDEAL  AT  LAST. 
NICE  PROGRAM. 

Cast.  .  .  .Warner  Baxter  the  kind 
of  hero  the  gals  rave  about.  Patsy 
Ruth  Miller  okay  in  sympathetic  part. 
Buster  Collier  good  for  the  type  of 
dub  hubby.  Others  Qaire  McDowell, 
Harvey  Clark,  Margaret  Quimby, 
Billie   Bennett. 

Story  and,  Production. ..  .Modern 
romance  of  youth.  Gets  away  to  a 
rather  slow  start,  but  picks  up  nice- 
ly. Patsy  is  in  love  with  love,  and 
picks  the  wrong  number  to  lead  to 
the  altar.  He's  a  nice  boy,  but  they 
simply  don't  hit  it  off.  She  wants 
the  little  loving  attentions,  and  he's 
just  the  matter-of-fact  husband  with 
a  yen  for  the  bowling  alley  instead 
of  the  cosy  corner.  Wifey  and  hubby's 
best  friend  are  thrown  in  each  other's 
society,  and  the  usual  happens.  They 
fall  in  love.  But  playing  square  with 
hubby,  she  lets  hero  walk  out  of  her 
life.  Nothing  startlingly  new  in  that. 
But  it's  the  way  it's  handled  by  di- 
rector and  cast.  Ending  is  happy 
but  rather  weak  and  has  the  romance 
they    love. 

Direction ....  George    Archainbaud; 
smooth. 
Author. ..  .Albert   Shelby   Le   Vino 

Scenario Olga    Printzlau 

Photography. . .  .Faxon  Dean;  clear 


"Wallflowers"! 

FBO  Length  \\m 

DEVELOPS  MILD  IITE 
TAINMENT  IN  STOP  < 
LOVE  TRIUMPHING  VI 
JEALOUS  WOMAN'S  ID 
AVERAGE  PROGRAM. 

Cast. . . .  Hugh  Trevor  fail  to  ( 
tinguish  himself,  but  flat  pa  hai 
capped  him.  Mabel  Julien:  Sc 
puts  all  the  color  in  show  wn  ch 
acterization  of  jealous  worn?  J' 
Arthur  as  heroine  just  tl 
Others  Charles  Stevenson,  Li 
Mrs.  T.  Pigott,  Crauford  Ke;  Kt 
nald  Simpson. 

Story  and   Production -So 

drama.    From  the  novel  of  saSns 
by    Temple    Bailey.      The  n'el  \ 
the  regular  sweet  and  romai  ■ 
dished  up  in  the  women's  m 
In  adapting  it  to  the  screen : ;»' 
to    develop   anything   out   olihe 
dinary.       No    outstanding   rne? 
the  cast  to  help.     Hero's  st|mot 
is  young,  and  a  very  scheniii  da 
She  rags  hero's  father  to  dtjh  v 
her  tantrums,  then  tries  to  nfry 
son    in   order   to  gain   the  0^1  ' 
of   the   family   fortune.      Bu'|ietc 
true  to  his  young  love,  and 
a   clue   to   a  hidden   will  tha 


iCO* 

ditc 


the  designing  dame.  Just!.not 
proof  that  most  magazine;  stoi 
make  so-so  screen  fare. 

Direction ....  Leo  Meehan  hai 
canoed. 

Author Temp  Ba; 

Scenario Dorot '  i 

Photography Al    Siegl ;  * 

good. 


THE 


^ 


Krch  25,  1928 


■J%0^ 


DAILY 


moim 
'S  A 
BEE 
L 
I  HC 

M  a 
it 

'  ma 
nore 
Ban 


"Tij  Legion  of  the 
ondemned" 

Length:   7415  ft. 
PICTURE.      ONE    OF 
OF  THE  NEW  YEAR. 
ORY     THAT     GRIPS 
DS.    TALE  OF  AVIA- 
.^RIES  KICK. 
iary  Cooper,  good.     Fay 
s  bow  in  features.  You'll 
f  her  and  deservedly  so, 
Norton,  splendid.  Others, 
cis  llicDonald,    E.   H.   Calvert, 
Ch.-dler. 

)ry  id   Production. ..  .Original 
ohn  vionk    Saunders.      A    dra- 
sty    of    a    band    of    young 
viators  who  try  to  die   as 
they  perform  their  sworn 
-ance.     It  moves   quickly, 
with    suspense    and    the 
grip.      In    entertainment 
ranks    high,    one    of    the 
ns  being  the  excellent  and 
tory  that  has  been  devel- 
title  is  intriguing  and   it 
well   for   the   exhibitor   to 
public    wondering    what    it 
mbittered    by    life    either 
heir    own    carelessness    or 
i]sio|nent,    a    group    of    Ameri- 
the    legion    of    the    con- 
Cooper's  adventures  as  one 
lad  provide  form  the  prin- 


levil 
itly 

to 

iark< 
r  t 
,  tt 
rea 
ible 
T 
d  b 

his 

IS 

igh 


n    ....William    Wellman; 


joi 
led. 
le  s 

tht 
red 
did 

thq John  Monk  Saunders 

John  Monk  Saunders 
de  Limuir. 

otoj-aphy Henry  Gerard; 

len 


sna) 

lea 


"Nameless  Men" 

Tiffany-Stahl  Length:  5708  ft. 

MELLER  LOADED  WITH 
HOKE  AND  THRILLS  HITS 
ROUTINE  GRADE  BECAUSE 
OF  LOOSELY  BUILT  STORY. 
GOOD  UNDERWORLD  ATMOS- 
PHERE. 

Cast.  ..  .Antonio  Moreno  the  Se- 
cret Service  agent  posing  as  a  crook 
rates  fair.  Claire  Windsor  the  usual 
sweet  blonde.  Eddie  Gribbon  gives 
best  performance  in  unique  role  of 
comedy  heavy.  Others  Ray  Hallor, 
Sally  Rand,   Charles  Clary. 

Story  and  Production Under- 
world meller,  from  the  story  by  E. 
Morton  Hough.  Antonio  Moreno 
as  the  Secret  Service  man  gets  him- 
self in  Sing  Sing  so  he  can  pal  with 
the  crooks  who  have  pulled  a  bank 
robbery,  and  get  the  lowdown.  Af- 
ter doing  his  bit,  he  meets  the  blonde 
gal  working  in  a  hotel,  learns  that 
her  brother  is  one  of  the  crooks,  and 
now  you  know  the  rest  of  the  story. 
There  is  double-crossing,  and  all  the 
dirty  work  that  gunmen  stage  when 
an  outsider  tries  to  give  them  the 
works.  The  highlight  is  a  bank  rob- 
bery that  is  well  staged,  and  works 
up  to  a  great  punch.  It's  hoke  mel- 
ler, and  it  is  honestly  so,  and  goes 
after  the  thrills  regardless  of  plausi- 
bility. 

Direction Christy   Cabanne ; 

ordinary. 

Author E.  Morton  Hough 

Scenario Jack  Natteford 

Photography    Chet   Lyons , 

good. 


,» 


Maria  Corda  in 

[odern  Du  Barry 

Length :  7000  ft. 

^MBER  DUSTED  OFF 

iELF    SHOWS     MARIA 

SHE    WAS    LEARNING 

NOT  FOR  AMERICAN 

'  TRADE. 

Maria  Corda  goes  from 
ledn  to  a  king's  playmate,  with 
eart,  soiled  rep  and  a  black 
nderella  done  to  a  cinder, 
king,  a  count,  a  general  and 
ignate,  all  done  by  unknown 
.-  players. 

Jrland  PrO|duction. ,  .Romance, 
sjings  in  Paris  and  a  mythical 
>p«i  kingdom.  It's  Cinderella 
VMi,  but  a  tough  mannequin 
erjla  who  allows  a  half  dozen 
t 
t  il 


IK 


support  her  while  her  pure 
searching  for  her  mysterious 
ie  turns  out  to  be  the  king 
lia.  The  king  takes  her  back 
1  ris,  his  subjects  gets  sore  and 

•  ■'^volution,  but  the  villainous 

te  who  is  also  after  Maria 
t  hearted  and  sticks  him 
n  his  throne  again.  And 
lapccomes  his  queen.  Maria 
sj  black  wig  in  order  to  make 
\H  good.  The  rest  of  the  titles 
dj  s  if  they  were  written  by  a 
icjay  rounder.  Some  women 
vik  out  on  this  one. 

"■'  3on Alexander    Korda; 

'  :ked  him. 

*  "; Not  credited 

irio Not    credited 


i!>graphy. . 


.  Not    credited 


Klondike  in 

"The  Law's  Lash" 

Pathe  Leyigth:   4902  ft. 

NICE  WORK  BY  DOG  STAR 
IN  STRONG  NORTHWEST 
MOUNTED  OPUS.  BUILDS  TO 
GOOD  SUSPENSE,  WITH  DOG 
ENTERTAININGLY 
FEATURED. 

Cast Klondike  is  a  great  police 

dog,  and  bound  to  make  friends. 
Robert  Ellis  as  Northwest  corporal 
very  good.  Mary  Mabery  typical 
heroine.  Others  Jack  Marsh,  Richard 
R.  Neill,  LeRoy  Mason,  William 
Walters. 

Story  and  Production Melo- 
drama of  the  Northwest  Mounted. 
Rates  a  good  story  with  plenty  of 
action  and  thrills.  Direction  is  smooth, 
and  so  is  continuity.  Klondike  gets 
all  the  breaks,  of  course,  and  the  dog 
is  as  good  as  any  of  his  kind.  He 
does  some  really  fine  solo  work,  and 
has  some  exciting  bits  in  lone  en- 
counters with  the  fur  thieves.  The 
corporal  is  discharged  from  the 
service  for  failing  to  land  the  murder- 
er, an  unknown  fur  thief.  So  the 
corporal  plays  pals  with  one  of  the 
fur  gang,  and  he  and  his  dog  finally 
land  the  gang  in  a  whirlwind  finish. 
Several  good  fights  are  staged.  Both 
dog  and  master  work  well  together. 
Will  click  with  the  dog  fans  and 
thrill  lovers. 

Direction.  .Noel  Mason  Smith;  ex- 
pert. 

Author George  W.  Pyper; 

Scenario Edward  Meagher 

Photography.  .Harry  Cooper;  good 


Short  Subjects 


X.   Cugat  and  His  Gigolos  Playing 
"El    Relicario,   La   EstrelHta," 
"Mighty   Lak  a   Rose," 
Spanish  Dance  and  Y  Como  Le  Va 
Vita  phone 
Satisfactory   "Talkie" 
Type  of  Production.  .Talking  Picture 
Lots     of     tuneful     music     in     this 
Vitaphone  release,  played  by  a  string 
orchestra  that  does  its  stuff  in  satis- 
factory  fashion.     The   musicians    are 
garbed    in    Spanish    outfits    and    are 
spotted  in  a  garden  set.     The  selec- 
tions  are   generally  well   played,   al- 
though    the     dance     number     which 
closes     the     subject     is     just     so-so. 
Sound    reproduction  very   good,    but 
when    shown   at   the   Warner   theater 
in  New  York  somewhat  hard  on  the 
eardrums     because     of     the     volume. 
Would   have   been    more   effective    if 
toned    down. 


"Galloping  Ghosts" 
Hal  Roach— Pathe 
Good  Burlesque 
Type  of  production.  .  .  .2  reel  comedy 
The  fun  revolves  around  the  fam- 
ous Hope  diamond,  which  comes  in- 
to the  possession  of  the  rich  young 
man  in  love  with  the  girl.  Oliver 
Hardy,  as  the  colored  servant,  sup- 
plies most  of  the  merriment,  and  all 
kinds  of  spooky  things  happen  to  him 
as  he  trails  the  bandit  who  has  stolen 
the  jewel.  The  main  laughs  develop 
n  a  country  churchyard,  where  the 
mysterious  thief  has  stipulated  the 
ransom  must  be  paid.  Jimmy  Fin- 
layson  and  John  T.  Murray  help  to 
keep  the  fun  going  at  a  lively  pace. 
Directed  by  James  Parrott. 


Universal 
Rates  Ordinary 
Type  of  production. . .  .2  reel  comedy 
Octavus  Roy  Cohen  having  written 
this,  you  naturally  expect  something 
special.  But  you'll  be  disappointed. 
It's  just  another  of  those  things  that 
come  from  the  comedy  lots.  Charles 
Puffy  travels  heavily  and  laboriously 
through  gags  in  which  babies  are  the 
main  feature.  A  rather  sad  affair 
throughout,  for  anything  that  started 
out  to  be  a  comedy.  Ralph  Cedar 
takes  the  responsibility. 


"Edison,  Marconi  &  Co." 
Our  Gang— M-G-M 

A  Bell-Ringer 
Type  of  production. . .  .2  reel  comedy 
Here  is  a  fine  mechanical  gag 
worked  throughout  for  a  merry 
round  of  laughs.  It  seems  that  Bob 
McGowan  who  handles  the  Gang  is 
convinced  that  you  can  make  a  two- 
reel  juvenile  comedy  amusing,  novel 
and  original.  This  one  is  a  bell- 
ringer.  If  we  weren't  so  hard  boiled, 
we'd  rave  over  it.  The  Gang  manu- 
factures a  racing  car,  and  start 
through  traffic  on  a  joy  ride.  It's 
the  box-office  berries.  If  you  can 
laugh  at  it  cold  in  a  projection  room, 
it  ought  to  rock  your  cathedral  of 
the  M.   P.     Anthony   Mack  directed. 


"No   Fare" 

Jack  White  Juvenile — Educational 

Great  Kid 

Type  of  production. . .  .2  reel  comedy 

They  could  just  let  Big  Boy  walk 
through  a  series  of  pictures,  and  do 
his  inimitable  stuff  with  his  own 
facial  expressions,  and  it  would  be 
entertainment.  In  this  one  his 
mother  leaves  him  in  care  of  a  neigh- 
bor while  she  goes  to  town.  The 
story  is  rather  slim  fare  and  the  com- 
edy situations  rather  trite.  But  the 
kid  is  a  wonder  and  it  would  take 
a  terribly  flat  picture  to  destroy  his 
natural   appeal. 


"Africa  Before  Dark" 
Oswald — Universal 

Clever  Cartoon 
Type  of  production. .  .1  reel  animated 
Walt  Disney  is  turning  out  a 
steady  stream  of  crackerjack  Oswald 
cartoons,  and  this  one  rates  well  up 
with  the  rest.  Oswald  is  here  seen 
on  his  trained  elephant  hunting  in 
Africa.  The  artist  gets  some  original 
twists  into  the  drawing.  The  com- 
edy  work  is   first   class. 


"The  Vintage"— Variety 
Fox 
Picturesque 
Type  of  production. ...  1  reel  special 
Here  is  a  beautiful  story  of  the 
vineyards  of  Southern  France.  It 
covers  the  activities  of  the  peasants 
from  the  time  the  grapes  are  picked 
till  the  sparkling  wine  is  packed  and 
ready  for  shipment.  Here  is  a 
chance  for  American  audiences  to  get 
a  great  kick  as  they  watch  these 
lucky  peasants  sampling  the  vintage. 
The  processes  of  preparing  the  wine 
are  most  interesting.  The  social  life 
of  the  peasants  is  worked  in  for  nice 
atmosphere.     Recommended. 


"Season  to  Taste" 

Sportlights — Pathe 

California  Sports 
Type  of  production. ..  .1  reel  novelty 
The  varied  seasonal  sports  of  Cali- 
fornia are  shown,  giving  an  insight 
of  the  outdoor  fun  enjoyed  in  various 
altitudes  and  locations.  Winter  and 
summer  sports  are  practically  en- 
joyed at  the  same  time.  Almost  every 
variety  of  outdoor  sport  is  pictured, 
and  gives  one  a  comprehensive  idea 
of  the  fun  that  can  be  enjoyed  by  all 
sport  lovers  if  they  have  the  time  and 
the  coin  to  sojourn  in  the  land  of 
sunshine,  snow  and  rain. 


"A   Son   of  the   Frontier"— Western 

Universal 

Ordinary 
Type  of  production.  .2  reel  featurette 
Features  Newton  House,  a  youngs- 
ter who  knows  how  to  ride  in  regu- 
lation Western  style.  He  is  better 
than  the  story,  which  is  the  usual 
theme  concerning  hero  risking  his  life 
to  prove  that  another  man  is  not 
guilty.  Hero  discovers  bandit  is  his 
uncle.  So  he  impersonates  the  ban- 
dit and  does  a  neat  piece  of  riding. 
Outside  of  that  the  proceedings  are 
fiat,  and  move  along  conventional 
lines.  Director  Fabian  showed  noth- 
ing particular  in  this  one. 

{Continued    on    page    12) 


Sunday,  March  2* 


Theater  Equipment  and  Management 


By  CHARLES  F.  HYNES 


OUTRIGHT  SALE  NEW 
POLICY  ON  HANAPHONE 


Philadelphia— Outright  sale  on  a 
flat  installation  price,  on  easy  terms 
is  the  new  policy  adopted  for  Hana- 
phone.  The  device,  which  synchron- 
izes pictures  and  sound  phonographi- 
cally,  heretofore  has  been  rented  to 
exhibitors. 

The  company  has  not  concentrated 
on  sales,  pending  improvement  and 
development  of  the  device.  The  de- 
vice is  portable  and  is  especially  de- 
signed for  small  theaters.  About  30 
installations  will  have  been  com- 
pleted by  May  1,  according  to  state- 
ment of  Gene  Marcus,  who  with 
Harry  Marcus  and  Robert  Hanover, 
is  handling  the  device  through  the 
Twentieth    Century    Film    Exchange. 

As  previously  stated,  52  one  reel 
Hanaphone  subjects  are  planned  the 
first  year,  as  well  as  one  feature. 


Synchrophone  Is  Bought 
for  Omaha  Territory 

Omaha — U.  S.  Theater  Supply  Co., 
has  taken  over  distribution  of  Synch- 
raphone  in  Iowa,  Nebraska  and  South 
Dakota.  The  Synchrophone  is  manu- 
factured at  Kansas  City  by  a  concern 
headed  by  George  Breneman.  The 
instrument,  built  along  the  lines  of  a 
phonograph,  is  designed  especially  for 
small  theater  use. 


Hottinger  Plans  Philly  b.-anch 

I  Charles  ■  A.    Hottinger,    Brooklyn 

ornamental    and    decorative    painting 
1^     firm,    specializing    in    theater    work, 
11     plans  to  open  a  branch  at   Philadel- 
phia. 


ANSWERS 
ALL  QUESTIONS 


1000  Pages 
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TO 

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EVERYTHING 

GOES 
EVERYWHERE 


The  Stamp  of  Approval 

ONE  of  the  most  important  features  of  a  theater  is  its  cashier  and 
the  efficiency  with  which  change  is  made.  Mix-ups  at  the  box 
office  wrindow  prove  a  body  blow  to  i>atronage,  for  explanations  do 
not  suffice  when  a  customer  is  short-changed.  Nor  is  the  element  of 
over-change  a  negligible  one,  for  it  causes  considerable  loss  to  the 
theater. 

An  efficient  means  of  taking  the  guesswork,  or  even  need  for 
calculation,  out  of  change-making  is  installation  of  the  Brandt  Junior 
Automatic  Cashier,  a  standard  device  for  change-making.  Its  sim- 
plicity of  operation — it  is  supplied  with  dime,  quarter,  half  and  dollar 
slots — vencUng  change  by  slight  pressure  of  one  key,  assures  elimina- 
tion of  mistakes  on  change,  aids  in  speedy  sale  of  tickets  and  general 
efficiency.  Guaranteed  for  ten  years,  the  machine  is  a  praiseworthy 
one,  and  has  THE  FILM  DAILY  STAMP  OF  APPROVAL  as 
a  reputable  and  dependable  article  of  equipment. 


Collaboration  with  Architect 
is  Promised  by  E.E.Fulton  Co. 


Chicago — Close  co-operation  with 
theater  architects  is  a  plank  in  the 
platform  adopted  by  E.  E.  Fulton 
Co.,  which  recently  expanded  to  be- 
come a  national  theater  supply  dis- 
tributing company.  The  company 
also  manufactures  a  number  of  prod- 
ucts of  theater  equipment  under  the 
trade  name  "Fulco." 

C.  H.  Fulton  is  president  and  other 
officers  are:  Pat  Casey,  vice  presi- 
dent; F.  A.  Van  Husan,  vice  presi- 
dent and  sales  manager;  Frank 
Meyer,  secretary,  and  A.  G.  Jarmin, 
treasurer. 

The  reorganized  company  will  dis- 
tribute theater  supplies  and  function 
as  a  theater  servicing  organization 
on  a  national  scale.  The  expansion 
program  calls  for  the  opening  of 
branch  stores  in  cities  throughout 
the  United  States  to  supply  theaters 
in  all  territories.  The  company  now 
operates  branches  at  3403  Olive  St., 
St.  Louis;  340  No.  Illinois  St.,  In- 
dianapolis; 151  Seventh  St.,  Milwau- 
kee, and  115  West  45th  St.,  New 
York  City,  in  addition  to  the  home 
office  in  Chicago,  at  1018  So.  Wa- 
bash Ave.,  and  the  manufacturing 
plant,  at  3208   Carroll  Ave. 

Zone  offices  soon  are  to  be  opened 
at  Atlanta  and  San  Francisco,  to 
serve  branches  located  in  their  zones. 
Branches  are  planned  also  at  Phila- 
delphia and  Cleveland,  with  service 
stations  at  Seattle,  Denver,  Los  An- 
geles, Minneapolis,  New  Orleans  and 
Washington  and  sales  representa- 
tives at  Oklahoma  City,  Salt  Lake 
City,  Albany,  Baltimore,  Tampa, 
Des  Moines,  Portland,  Buffalo,  Char- 
lotte,  Memphis   and    Cincinnati. 

The  company  has  organized  an  en- 
gineering staff  of  theater  specialists 
to  offer  services  to  theater  owners 
and  architects.  The  services  of  this 
engineering  organization  cover  the 
multitude  of  engineering  phases  of 
theater  equipment,  such  as  illuminat- 
ing engineering,  projection  room   de- 


sign,    harmony    of    decorations     and 
stage  equipment. 

"In  connection  with  our  engineer- 
ing services  to  cooperate  with  archi- 
tects, builders  and  theater  owners, 
we  have  not  the  slightest  notion  of 
endeavoring  to  function  as  architects, 
but  simply  to  lend  our  endeavors  to 
secure  greater  efficiency  from  the 
equipment  installed  in  theaters.  We 
do  not  undertake  to  furnish  theater 
plans  nor  to  encroach  in  any  way 
upon  the  architects'  legitimate  field. 
These  services  are  offered  in  line 
with  our  policy  of  being  an  organiza- 
tion fully  equipped  to  handle  all  the 
problems  dealing  with  equipping  of 
a  theater  in  every  department,"  says 
President  Fulton. 


Krumrei  Heads  N.   Y.   Office 

Carl  Krumrei  is  in  charge  of  the 
New  York  office,  opened  recently  by 
E.  E.  Fulton  Co.,  in  line  with  the 
company's  expansion  throughout  the 
nation. 


New  Equipment  Features 
Mark  Fox  Philly  House 

Philadelphia — C.  Howard  Crane  is 
architect  of  the  neAv  Fox  to  be  built 
at  17th  and  Market  Sts.,  at  a  cost, 
with  ground  of  $8,000.  The  house, 
which  is  to  seat  5,000,  will  be  of 
Hindu  design,  with  many  new  equip- 
ment features  promised. 


Advance  Trailer  Continues 
Organizing  Sales  in  West 

Denver — Advance  Trailer  is  con- 
tinuing organization  of  its  sales  staff 
throughout  the  nation.  Arthur  A. 
Schayer  recently  was  here  in  con- 
nection with  the  organization  work. 
Dode  Samuels  has  been  assigned  to 
the  San  Francisco  territory,  while 
A.  T.  Ball  is  southern  district  sales 
manager.  Charles  Stern  and  M.  H. 
Cohen  are  covering  the  territory 
around  Salt  Lake  City. 


TALKING  Sm 


) 


Fulton  Making  Auspiciis 
Start   in   New  Field- 
Improving  Advertisir, 


CHARLES  FULTON  ai| 
crowd  of  go-getters  are  i  ft  r,; 
out  to  make  things  hum  in  th( 
ment  field.  Quietly  and  with 
fanfare  of  trumpets,  the  |,, 
company  is  carrying  on  its  ex  |ri.i. 
program,  which  aims  to  blan  hh 
country  with  Fulton  brand;  «',i 
Fulton    service.  [' 


A   glance   at   the   various  s 
products  to  be  handled  by  tl 
pany    reveals    a    formidable 
and  while  there  are  difficultiel 
overcome,    the   output   which 
is  offering  the  trade,  augurs 

its   future. 

*         *         * 

The  Fulco  trade-mark  is  a  | 
one  in   the   picture   business, 
been    synonymous    with    gO( 
chandise,    for   many   years  pi 
may  be  expected  to  continue 
in  the  enlarged  field  which  tl 
pany  has  just  entered.    This, 
with    Charles    Fulton's   sales 
should  put   the   company  v\ 
on   the   equipment  map. 

^  sN  sft 

EFFICIENT  uses  of  the  m'yai 
vertising  mediums  avail  e  i 
advertising,  are  the  subject  no 
being  dwelt  upon  at  the  M.  jTiii 
aters'  Institute  of  New  Yorliin  r 
course  on  theater  advertisiiiL 

There  is  much   room  for 
ment  in  the  tone  and  dignity 
ater    advertising,    students    a 
Constant  advances  are  being 
and  the  Institute  is  prepared  ■  - 
their   students   the   latest  meiii 
copy,    layout,    and    exploitatir  ■"  ' 
paigns.       Principles     of     adv 
typography,  photo  engraving 
tation    and    publicity    are   bii' 
of  the  many  subjects  discufsi 
the  general  heading  of  advei 

During   the   term   just   ci 
dents    have    had    the    opp< 
hearing  lecturers,  who  arc 
in   their  field.     J.   A.   Schc 
Bausch   and    Lomb   Optica; 
tured      on      "Projector      Opt 
Managers."      The    lecture   w; 
trated  with   slides  by  which 
dent   managers   were    shown 
test  lenses  for  faults,  such  a^ 
cal,   chromatic   aberrations,  ci 
of  the  field  and  poor  definitio 
Raver  lectured  on   and  demo 
screens.      The    students   were 
how  to   test  screens,   using  I 
Jones    and    Clifton    Tuttle's 
tion      Characteristics     of     Pr 
Screens"  as  a  basis. 


iiiu 

:  St 


V,  Md;h  25,  1928 


DAILV 


HMDS  SOLVE  COLOR 
[INIErrECT  PROBLEM 


ago 
les) 

Elec 
zes, 
or  u 
a  ch 

cole 
d  by 
epla 

Rec 


Reco  Hoods  (full  and 
anufactured  by  the  Rey- 
ic  Co.  are  available  in 
d  are  particularly  adap- 

in  theater  signs.  They 
p    and    efficient    way    to 

effects  and  are  recom- 
lany  sign  manufacturers, 
ment  of  lamps  is  a  feat- 
Hoods. 


hoo>  are  made  in  seven  stand- 


the  Senate  Theater,  Chi- 
Vhich  Reco  Hoods  Supply 
Color  Effects 


old :    ruby,    blue,    daylo    blue, 

or,  canary  and  opal.     The 

ecial  colors  also  are  avail- 

lu  uoise,  topaz,  celeste  blue, 
5ld.  jade  green,  lemon  and 
plain  or  iridescent  finish 
nomy    is    pointed    out,    by 

mliny,  which  states  that  sta- 
)ws  it  costs  16c  per  lamp 
n  artificially-colored  lamps, 
t  is  eliminated  through  in- 
of  hoods. 

11   hood    covers    the    entire 
ley  are  of  natural  colored 


Hlf  You  Are  in  the 

1'fet   for    Any    Kind    of 

(HON  piauRE 

APPARATUS 

JSVLT    US   AND    SAVE 
MONEY 
tV   FOR    OUR    PRICE    LIST 

LLOd^HByS 

I  West  32'«'St,Ncwyork.My.^ 

Phone   Penna.    0330 

3n    Picture    Department 
and  Canada  Agents  for   Debrie 


Simplicity  of  Operation  is 
Feature  of  Orchestraphone 


Chicago  —  Favorable  response  of 
exhibitors  to  Orchestraphone  syn- 
chronization device,  recently  placed 
on  the  market  by  National  Theater 
Supply  Co.,  is  reported  by  the  vari- 
ous branches  throughout  the  country. 

A  feature  of  the  machine  is  its 
simplicity  of  operation.  Before  the 
performance  starts,  records  are  ar- 
ranged according  to  the  cue  sheet, 
within  easy  reach  of  the  instrument. 

One  record  is  placed  on  each 
phonograph  table,  needle  in  position. 
A  plug  is  inserted  into  the  electric 
light  socket  and  when  ready  to  start, 
the  "on"  switch  is  turned.  When 
cue  sheet  calls  for  a  change  in  mu- 
sic, the  white  button  is  pressed  and 
the  change  is  instantaneous.  To 
"fade  out"  the  music  from  one  disc 
and  to  bring  in  the  music  from  the 
other,  only  the  pressure  of  a  finger 
is  needed.  , 

Any  electrically  recorded  phono- 
graph record  can  be  used.  The  am- 
plifiers, of  special  design  and  con- 
struction, are  subjected  to  control 
that  will  step  up  the  volume  to  any 
desired  degree  or  tone  it  down  to 
lightest  cadence.  It  is  more  sensi- 
tive and  more  easily  controlled  than 
the   acceleration   of   an   automobile. 

A  new  type  of  horn  is  used,  made 
expressly  and  exclusively  for  Or- 
chestraphone. All  hisses,  scratches, 
and  harsh  metallic  sounds  are  com- 
pletely eliminated,  the  company 
claims.  Any  number  of  horns  may 
be  connected  with  the  amplifier  and 
placed  in  any  designed  positions,  near 
or  distant  as  conditions  require. 


Orchestraphone  is  not  a  talking  de- 
vice, limited  to  one  picture  for  which 
it  is  made.  Completely  independent 
of  both  production  and  projection,  it 
provides  music  synchronized  with  the 
screen  presentation,  the  operator 
"playing    the    picture"    as    would    an 


The  Orchestraphone  in  Operation 

organist  or  orchestra  leader.  It  has 
all  the  elasticity  of  an  actual  orches- 
tra with  a  large  library  of  music,  and 
is  free  from  an  orchestra's  limita- 
tions. 


glass,  and  are  declared  to  have  a  high 
transmission  value.  The  company 
states  they  will  last  for  the  life  of 
the  average  sign.  The  hood  snaps 
over  the  lamp  and  is  held  securely  b} 
a  strong  non-corrosive,  phosphor 
bronze    spring. 

The  full  hood  has  a  screw  cap  ar- 
rangement.    The  metal  cap  is  made 


•JJ'  ^ 

^, 

a 

_j  ■ 

'M 

5    1 

i^F 

The  Reco  Full  Hood  and  Screw  Cap 

to  fit  the  thread  on  the  hood.  Its 
purpose  is  to  relieve  the  strain  on 
the  neck  of  the  lamp,  also  to  shut 
out  direct  as  well  as  light  rays  from 
being  reflected  back  on  to  the  sign 
surface.  The  cap  may  be  clamped 
under  the  screw  socket  or  bolted  to 
the  face  of  the  sign  or  letter. 


Discontinuing   Two    Branches 

Horlacher  Delivery  Service  of 
Philadelphia  is  discontinuing  its  New 
York   and    Washington    offices. 


3-Color  Switchboard  for 
Keith's  Flushing  House 

East  Pittsburgh,  Pa. — Three  colors 
on  both  the  stage  and  auditorium 
sections  are  provided  on  the  switch- 
board of  the  new  Keith  theater. 
Flushing,  L.  I.  The  board  is  being 
built  by  Westinghouse  Electric  and 
Mfg.  Co.  Electrical  contractors  are 
Fischback  and  Moore  and  the  archi- 
tect Thomas    M.    Lamb. 

Each  color  group  will  have  its  own 
individual  master  switch  which  will 
be  interlocked  with  both  the  stage 
main  switch  and  the  house  main 
switch,  thus  enabling  the  operator  to 
black  out  the  entire  board  by  operat- 
ing only  the  main  switches.  The 
dimmer  bank  will  be  directly  behind 
and  assembled  as  part  of  the  main 
control  board  with  the  dimmer  con- 
trol handles  located  on  the  board 
directly  under  the  circuits  that  they 
are  to  control. 


The   day    of   the   unadorned   sta^e   in 
Picture  Houses  has  passed. 

LEE  LASH   STUDIOS 

H.  J.  Kuckuck,  Gen'l  Mgr. 

1818-1838  Amsterdam  Ave.,  N.   Y.  C. 

Brad.   4907 
for  designs  and  prices  of  SETTINGS. 


GENERAL  OUTDOOR  GETS 
RAINBOW  LIGHT  OUTPUT 


General  Outdoor  Advertising  Co. 
has  contracted  exclusively  with  Rain- 
bow Light,  Inc.,  for  its  luminous 
tube  requirements.  This  will  absorb 
the  entire  output  of  the  Rainbow 
company.  E.  C.  Bull,  former  presi- 
dent of  Hahn  Motor  Co.,  New  York, 
has  been  made  president  and  general 
manager  of   Rainbow   Light. 

In  order  to  assure  prompt  service 
to  the  many  branches  of  General 
Outdoor,  throughout  the  nation,  eight 
additional  Rainbow  tube  manufac- 
turing plants  are  being  established, 
while  a  number  of  service  stations 
are  planned.  Manufacturing  plants 
are  located  at  Cleveland,  Detroit, 
Chicago,  Kansas  City,  Pittsburgh, 
Philadelphia,  Atlanta,  New  Orleans 
and  Long  Island  City.  These  plants 
will  produce  300,000  ft.  of  luminous 
tubes  per  month. 


New  Inventions 

A  pedal-operated  device  enabling  a 
musician  to  turn  the  pages  of  music 
without  removing  his  hand  from  the 
instrument  has  been  invented  by  a 
New  York  man. 


Duluth    Partnership    Dissolved 

Duluth— H.  W.  Segal  has  with- 
drawn from  partnership  in  the  North- 
ern Theater  Supply  Co.,  all  assets 
and  liabilities  of  which  have  been  as- 
sumed by  S.  J.  Segal. 


"Soup  to  Nuts" 
Service 

Yes,  we  replace  any  piece  or 
part  of  theatre  equipment 
from  a  small  projector  part  to 
a  pipe  organ.  But  our  real 
forte  is  complete  designing, 
equipping,  and  furnishing,  all 
on  our  famous  ONE-CON- 
TRACT PLAN. 

Every  dollar  you  spend  with 
NATIONAL  nets  you  one  hun- 
dred cents'  worth  of  sound 
value. 

And  service!  No  order  is 
too  small,  none  too  big,  to  re- 
ceive the  prompt  and  cour- 
teous attention  to  which  every 
NATIONAL  customer  is  en- 
titled. 

That  superlative  service, 
operating  through  Thirty-one 
Branch  Stores,  has  earned  the 
esteem  and  firm  goodwill  of 
the  whole  American  Theatre 
Industry. 


NATIONAL  THEATRE 
SUPPLY  CO. 

General  Offices 

624   So.    Michigan  Avenue, 

Chicago,  III. 


Offices  in  All  Principal  Cities 

(3611A) 


THE 


10 


-c&mn 


DAILY 


Sunday,  March 


"^<=bH 


SHOWMANSHIP   ANALYSES   OF 

PRESENTATIONS   AT   LEADING 

THEATERS 


Presentations 


A    PRACTICAL   GUIDE  TO  i, 

EXHIBITORS  IN  BUILDINGb 

PROGRAMS  [ 


By   JACK    HARROWER 


VAODE  FEATURES  FOR 
II  STAGE  BILL 


Played  up  acts  throughout  the  pres- 
entation at  the  Paramount,  with  in- 
dividual hits  being  scored.  The  stage 
dressing  was  secondary,  and  of  little 
consequence.  This  new  unit  of  John 
Murray  Anderson's  was  styled  "See- 
Saw",  and  meant  little  if  anything. 
The  band  numbers  also  ran  secondary 
to  the  specialty  bits.  First  the  Foster 
Girls  were  on  for  a  routine  number, 
and  came  back  midway  for  another 
neat  bit  featuring  colorful  umbrellas, 
that  developed  some  good  drill  man- 
euvers. 

The  Wainwright  Sisters  did  some 
harmonizing  with  jazz  features  that 
was  just  ordinary  and  created  no 
particular  interest.  Then  came  a 
straight  vaudeville  act,  a  novelty  for 
Broadway  picture  houses.  Max  and 
his  "Gang",  consisting  of  five  finely 
trained  fox  terriers,  rated  second  in 
the  applause.  The  dogs  worked  in 
unison  with  their  trainer  in  some 
acrobatic  flips.  Neat  comedy  bits 
were  worked  in,  with  the  dogs  mak- 
ing false  starts  and  recoveries.  This 
animal  turn  is  finely  trained,  and  has 
class.  It  scored  heavily.  Followed  a 
song  and  dance  specialty  by  George 
Griffin  and  Rosette,  assisted  by  the 
stage  band.  The  girl  did  some  neat 
toe  work,  and  the  man's  voice  put 
over  a  ballad.  Light  number,  but 
pleasing.  The  big  hit  was  Joe  Jack- 
son doing  his  regular  pantomime  with 
the  bicycle  as  the  comedy  tramp.  He 
kept  the  house  tittering  all  the  time 
he  was  on.  The  finale  had  all  hands 
on  for  a  routine  windup,  with  the 
decorative  wings  opening  to  disclose 
the  Foster  Girls  in  tableau  about  a 
revolving  fountain.  The  overture 
carried  the  St.  Patrick  spirit  with  a 
group  of  Irish  melodies,  and  a  male 
and  female  singer  soloing.  Jesse 
Crawford  had  a  mixed  program  at 
the  console  with  snatches  from  Schu- 
bert's "Serenade"  and  his  usual  pop 
slide  numbers.  Pleasing  hodge-podge 
of  mixed  entertainment  that  this 
house   seems  to  like. 


Whiteman  Back  at  Paramount 

Paul  Whiteman  will  start  a  three 
week's  engagement  at  the  Paramount, 
New  York,  on  March  31.  The  sched- 
ule calls  for  a  special  unit  to  work 
with  his  band  each  week.  The  reg- 
ular Publix  productions  will  be  rout- 
ed into  the  Capitol  from  Boston  dur- 
ing this  period.  'Rainbow  Rhapsody" 
is  the  initial  bill  for  Whiteman's  band. 


Magician  as  M.  C. 
A  new  slant  for  the  presentation 
policy  has  been  started  by  the  Green- 
wich Village  theater.  New  York, 
which  has  signed  Brewster  Morse, 
the  magician,  to  act  as  master  of 
ceremonies. 


CLASSY  OFFERINGS  HIT 
STRONG  ON  CAPITOL  STAGE 


Again  Major  Bowes  came  through 
with  a  nifty  program  that  rated  all 
numbers  well  up  in  the  popularity 
class.  The  stage  show  was  a  Boris 
Petroff  production  called  "Araby", 
and  seemed  to  fit  perfectly.  The  stage 
band  wore  Arabic  robes,  the  leader 
dolled  up  in  white  outfit  and  helmet. 
Two  immense  ornamental  vases  stood 
on  either  side  of  the  band  platform. 

Rita  Owin,  a  recent  "Follies" 
specialty,  copped  first  honors  with 
her  goofy  dance  and  ridiculous  cos- 
tume. She  has  personality  plus,  and 
with  fine  teamwork  from  Walt  Roes- 
ner  and  his  band,  could  have  stayed 
on  indefinitely.  A  classy  number, 
and  she  put  the  customers  in  a  merry 
mood.  Roy  Smeck  followed  and  did 
good  work  with  the  uke  and  banjo, 
a  smart  bit  that  was  delivered  with 
a  lot  of  snap.  Then  came  "Rose- 
mary," a  vocalizer  whose  voice  was  a 
little  light  for  the  size  of  the  house, 
but  she  got  it  over  with  a  comfortable 
margin  to  spare. 

For  the  windup  they  had  Johnson 
and  Hewitt  in  some  clever  comedy 
acrobatics  that  clicked  without  any 
strain.  Then  the  Albertina  Rasch 
Girls  were  on  for  the  finale  with 
nifty  costumes  and  smooth  routine. 
Right  now  this  aggregation  look 
about  the  cream  as  far  as  the  Broad- 
way picture  houses  are  concerned. 
They  and  the  Roxyettes  at  the  Roxy 
have  become  as  much  a  part  of  their 
individual  shows  as  the  stage  bands. 
A  fine  bunch  of  girls  who  get  a  hand 
as  soon  as  they  show.  An  added  bit 
for  the  stagehand  was  a  specialty  by 
the  tuba  player,  who  imitated  radio 
noises  with  comedy  highlights.  He 
scored  a  personal  triumph.  Taken 
anyway,  it  was  a  bill  that  even  topped 
last  week's  offering. 


Colony  Goes  Two-a-Day 

Starting  March  28,  the  Colony, 
New  York,  becomes  a  two-a-day 
house,  opening  with  Universal's  "We 
Americans."  Presentations  will  be 
eliminated.  Severe  competition  and 
the  uptown  location  at  the  end  of  the 
Main  Stem  are  reported  too  heavy 
handicaps  to  buck  the  other  houses 
with  the  presentation  vogue  in  its 
present  elaborate  form. 


Loew  Opens  Two 

Two  additional  houses  playing  up 
strong  on  the  presentation  angle  will 
soon  open  on  the  Loew  circuit.  They 
are  the  new  theater  in  Richmond, 
Va.,  to  open  April  9,  and  the  house 
at  Louisville  that  will  open  soon 
after. 


NOVELTY  STAGE  ACTS  AT 
BROOiaYN  MARK  STRAND 


Novelty  stage  presentation  got  over 
nicely  with  some  comedy  highlights 
and  Jack  Pepper,  new  master  of 
ceremonies  introduced  Adele  Angor, 
who  sang  "Was  He  My  Boy  Friend?" 
Novelty  was  added  to  her  number  by 
having  the  trumpet,  trombone  and 
banjoist  help  out  with  some  humorous 
business,  winding  up  with  the  bass 
player  tearing  up  some  of  his  music 
and   throwing  it  into  the  air. 

Pepper  then  announced  the  best 
dressed  artists  in  the  business.  The 
band  then  took  up  a  prelude  to  an 
impressive  overture  and  Shean  and 
Phillips  surprised  the  crowd  by  walk- 
ing out  in  ill-fitting  comedy  suits,  do- 
ing an  unusual  routine  of  eccentric 
dancing  in  which  their  walking  sticks 
played   a   part. 

Jack  Pepper  then  introduced  a 
young  lady  whom  he  called  "Sugar", 
announcing  that  he  had  "discovered" 
her  in  Texas  during  a  recent  vaca- 
tion. This  little  girl  has  quite  a  per- 
sonality and  made  an  instantaneous 
hit  with  her  first  number,  "What  a 
Wonderful  Wedding".  She  then  had 
some  humorous  business  with  the 
master  of  ceremonies,  after  which  she 
sang  her  second  and  concluding 
number,  "I  Can't  Believe  That  You're 
in  Love  with  Me."  Pepper  then  an- 
nounced the  biggest  midget  in  the 
world,"  who  turned  out  to  be  Bob 
Stickney",  the  man  on  stilts.  He  did 
his  stilt  dance,  using  a  flight  of 
steps  on  which  he  danced  up  and 
down,  closing  his  routine. 


Start    First    Stanley    Unit 

The  Stanley  circuit  will  start  its 
first  unit  April  2,  staged  by  Edward 
L.  Hyman  of  the  Brooklyn  Strand. 
Two  other  shows  will  get  under  way 
shortly  under  direction  of  Joseph 
Plunkett    and    Harry    Crull. 


Golde   Opens  Booking   Office 

Lawrence  J.  Golde,  veteran  Keith 
booker,  has  resigned  to  open  his  own 
booking  office  at  1560  Broadway.  He 
will  handle  entire  bills  and  individual 
acts. 


Loew  Books  Ray  Alvin 

Ray  Alvin  and  his  Banjo  Boys  have 
started  on  an  extended  booking  over 
the   Loew   circuit. 


I^     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builder* 

BARREL  O'  FUN  and 
PACKAGE  PARTY 

Phone  me  at  CANal  64S0 
Write  me  at  270  Lafay 


FOUR  ARISTOCRATS 


Slight  stage  fare  was  servd 
Strand,     evidently    counting] 
drawing  powers  of  Barthelmdl 
Noose,"  to  carry  over  the  shd 
FroHc"    first    number   featurdi 
garet    Schilling    in    "Moonliif 
Roses",    assisted    by    the   \: 
Ballet    who    did    a    pleasing 
The    remaining    act    was    tl 
Aristocrats,   and   they  did  str 
their    disc    recording  special! 
voice  and  instrumental.     The  an 
classy    aggregation,    and  it  tk  ; 
audience   a   little   while  to  w!b 
but  they  finished  strong  and  iler 
good  applause. 

The  news  weekly  was  built 
following  the  feature  the 
showed  "Inklings",  a  clever  ; 
ink  reel  by  Dave  Fleischei 
overture  was  unusually  go( 
selections  from  Victor  1 
"Eileen"  that  was  well  receiv.K 


Pardo  with  Skourasj 
St.  Louis — Eddie  Pardo 
signed  to  act  as  master  of  cei^' 
at  the  Missouri.  Pardo  mac 
for  himself  in  Dallas  wherete  i 
tablished  his  name  as  a  "Cfere 
cier,"  a  new  publicity  gag. 

Fox    Books   Acts  !• 

New  bookings  for  Fox  ho.-'S  ; 
the  following:  Ted  and  Al  W  ' 
the     Mosconis,     De     Marcos 
Ward  and  company,  Mai  H; 
orchestra.   Art   Franks  and  c  , 
and    Bernivici.  IjLi 


Standard 

V  AUDEVIL  E 

for  Motion  Pictare  Preeentatic 

The  FALLY  MAR]  Vi 

VAUDEVILLE  AGENC 

Lackawanna  7876 
1579     BROADWAY,     NEW  YORK  aH 


AMALGAMATE! 
VAUDEVILLE  AGEO 

Attractions  for' 
Picture  Theatres 

Standard    Vaudeville  Utt 
1600  Broadway,    New  YoiCity 

Phone  Penn.  3580 


DAILY.    Sunday,  March 


TTTiLSf>>^\(^StMif^ 


darmour  Not  to  Suspend  Work 

jhn  Barrymore  Declared  Planning  Return  to  Stage — Christies  Considering  Vehicles  for  Douglas 
[acLean — Wilk  Takes  Over  Film  Daily  Coast  Office  — Other  Wired  News  from  Coast  Studios 


NW  COMPLETING 
lEHDULEFORFBO 


be  no  shutdown  of  ac- 

Larry  Darmour  produc- 

laking    comedies    for    re- 

!0,   state   studio   officials. 

any  will  have  completed 

schedule  within  the  next 

.<6lvo  reel  productions  in  all, 

■'  'he     Standard     Fat     Man 

[ickey  (himself)  McGuire 

md    Karnival    Komedies. 

schedule  calls  for  produc- 

hort  features. 


,ear 
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lOUt 

ildri 
(1  a 


Sea  Picture  Named 

of  the  Sun"  has  been 
the  title  of  a  story  which 
^larky  will  direct  for  Uni- 

South  Sea  Island.  The 
venture  has  been  describ- 
. tempt  to  portray  the  ori- 
5t  disappearing  South  Sea 


'  rd   Sutherland   Back 

-    Sutherland    has    returned 
WG-M    studios    after   having 


d 

311 

A 

le, 
^il 
lad 

tl 
R 

a 

mr 


:)roken  hand  in  an  airplane 
recent  trip  back  from  New 
igned  to  direct  "The  Baby 
he  second  of  the  new  Lew 
n  Pringle  series,  Suther- 
a  hurried  trip  to  New  York 
stage  performance  of  the 
jrning  to  the  Pacific  Coast 
route,  Sutherland  was  in  a 
Chicago. 


With  English  Company 

Tavares,  for  five  years  a 
■  with  First  National  Stu- 
w  affiliated  with  Gainsbor- 
ures  in  London  in  like  ca- 
t  present  he  is  engaged  in 
"he  South  Sea  Bubble"  for 
y<j  Hunter.  While  with  First 
Tavares  edited  pictures  for 
Is,  Corinne  Griffith  and  Col- 
re.  His  last  work  before 
ir  England  was  the  cutting 
Goodbye    Kiss"    for    Mack 


Borrows  De  Mille  Players 

De  Mille  players  have  been 
Columbia  for  "Golf  Wid- 
ley  are  Vera  Reynolds,  Har- 
d  and  Sally  Rand. 

ount  Stars  Assist 
^>ancis  Flood  Benefit 

ramount  stars  and  featured 
■vith  the  exception  of  Bebe 
who  is  on  location  at  Rands- 
I.,  and  Pola  Negri,  who  is  in 
■arbara,    participated    in    the 

benefit  held  for  the  victims 
t.  Francis  Dam  catastrophe, 
Metropolitan. 


Returning  to  Stage  ? 

John  Barrymore  is  planning 
to  return  to  the  stage,  after 
three  years  on  the  screen,  it  is 
reported.  The  star,  now  near- 
ing  the  end  of  his  contract,  is 
reported  planning  to  visit  the 
East  to  discuss  a  proposed  re- 
turn to  legit  with  theatrical 
producers. 


Ralph  Wilk  Takes  Charge 
of  Film  Daily  on  Coast 

Effective  immediately,  Ralph  Wilk 
becomes  West  Coast  representative 
for  THE  FILM  DAILY,  succeeding 
Harvey  E.  Gausman.  Wilk  has  been 
on  the  staff  of  this  publication  for  a 
number  of  years,  during  which  he 
has  made  several  trips  to  Hollywood. 
Last  October  he  was  assigned  spe- 
cial work  which  took  him  to  the 
Coast  where  he  has  been  since.  His 
knowledge  of  studios  is  wide  and  his 
acquaintance  among  those  engaged 
in  every  branch  of  production  is  ex- 
tensive. 


Zierler  Plans  "Penny  Princess" 

"The  Penny  Princess"  is  to  be  one 
of  the  18  pictures  which  Samuel  Zier- 
ler, president  of  Excellent  Pictures, 
will  produce  next  season.  The  story 
is  by  Ann   Austin. 

Given  Character  Lead 

Sojin  has  been  signed  by  First 
National  for  a  role  in  Milton  Sill's 
"The  Hawk's  Nest"  which  Benja- 
min Christiansen  is  directing.  Mon- 
tagu  Love  is  in  the  cast. 

Considering  Vehicles  for 
MacLean-Christie  Films 

Several  stories  and  plays  are  un- 
der consideration  for  the  two  pic- 
tures Douglas  MacLean  will  produce 
under  the  Christie  banner,  for  re- 
lease by  Paramount.  The  first  will 
be  filmed  this  summer  under  super- 
vision  of   Al    Christie. 


A  Little 
from 


(t 


Lots 


f> 


By    RALPH    WILK 


Hollywood 

HENRY  McMAHON,  head  of  the 
Pathe-De  Mille  studio  publicity 
department,  has  written  more  press 
matter  on  roadshow  pictures  than 
any  other  writer.  He  is  a  veteran 
New  York  newspaperman,  and  left 
newspaper  work  to  do  advance  work 
for  legitimate  shows.  Several  years 
ago  he  joined  J.  J.  McCarthy,  who 
handles  roadshow  pictures.  Now  he 
specializes  in  getting  international 
publicity   for   Pathe-De   Mille. 

Richard  Wallace,  who  directed 
"Lady  Be  Good",  is  enthusiastic  over 
the  reception  the  picture  was  ac- 
corded at  a  pre-view  at  Santa  Mon- 
ica. Cards  were  distributed  and  th( 
spectators  asked  to  give  their  reac- 
tions to  the  picture.  "Good,  clean 
entertainment"   was   the   verdict. 

Ben  Graumann  Kohn  is  not 
a  "no"  man.  His  persistency 
won  him  an  opportunity  at  the 
Tiffany- Stahl  studio.  His  first 
original,  "Ladies  of  the  Night 
Club"  was  so  well  liked  that 
he  was  given  a  one-year  con- 
tract. 

*         *         * 

Our  Passing  Show:  Eddie 
Cline,  Rosabel  Laemmle,  Wil- 
lard  and  James  Keefe,  Opal 
Cotton,  Ike  Friedman,  Ken- 
neth Harlan,  Ralph  Graves, 
Miss  Stephens  and  Donald 
Davis  are  at  "Excess  Bag- 
gage";  Bob  Frazer,  Danny 
O'Shea,  Walter  James  and 
Norman    L.    Sper    discussing 

aviation. 

^         ^         ^ 

Allen  Garcia,  whose  work  as  the 
circus  owner  in  "The  Circus"  at- 
tracted much  attention,  is  playing  a 
district  detective  in  "The  Dragnet", 
starring   George    Bancroft. 


ROY    DEL    RUTH 

DIRECTOR 

RECENT  RELEASES 
"THE  FIRST  AUTO"  "HAM  AND  EGGS" 

VITAPHONE  ALL  STAR  SPECIALS 

"IF  I  WERE   SINGLE"  — Feafwring   May   McAvoy,   Conrad    Nagel, 

Andre  Beranger — Myrna  Loy. 

NOW  IN  PRODUCTION 
"POWDER  MY  BACK"-with  Irene  Rich,  Andre  Beranger, 

Carroll  Nye. 

WARNER  BROTHERS  PICTURES,  INC. 


More  Passing  Show:  Joe  E.  Brown 
trying  a  walrus  mustache  makeup; 
Le  Roy  Mason  moving  his  makeup 
box  from  the  Tec-Art  studio  to  the 
FBO  plant;  Al  Mannon  watching 
carpenters  building  new  dressing- 
rooms  at  the  Tec-Art  studio. 
*         *         * 

Elinor  Golden  Flynn,  who 
left  "Criss  Cross"  to  enter 
pictures,  was  the  guest  of 
honor  at  a  St.  Patrick's  Day 
party,  with  Joe  Pasternak  and 
Elliott  McManus  as  the 
hosts.  Incidentally,  Elinor's 
birthday  also  fell  owSt.  Pat- 
rick's Day. 

M-G-M   to   Get   Russian   Stories 

Radmier  Dantchenko  of  the  Mos- 
cow Art  Theater,  who  visited  Holly- 
wood last  year,  has  been  given  au- 
thority by  M-G-M  to  select  writers  in 
Russia  to  write  stories  for  the  com- 
pany. The  writers  will  remain  at 
home.  Dantchenko  did  some  work 
for  M-G-M  last  year,  and  the  com- 
pany is  declared  to  have  sought  to 
induce  him  to  remain,  but  his  duties 
in  Russia  necessitated  his  return. 


Preparations  for  "Show  Boat" 

Location  scouts  have  been  dis- 
patched by  Universal  to  the  Ohio, 
Mississippi  and  Sacramento  Rivers 
to  report  on  the  suitability  of  these 
places  for  scenes  in  Edna  Ferber's 
"Show  Boat."  Shooting  will  beg^in 
late  in  spring  under  direction  of  Har- 
ry Pollard. 


Carewe  Remains  at  Tec-Art 

Edwin  Carewe,  working  at  the 
newly  enlarged  Tec-Art  Studios,  will 
produce  Konrad  Bercovici's  "Bear 
Tamer's  Daughter"  as  his  next  pic- 
ture for  United  Artists.  It  will  reach 
the  screen  under  the  title  "Revenge." 


The  Life  of  Los  Angeles 
Centers  at  the 
Ambassador's 

Famous 
Cocoanut  Grove 


-««)»- 


Special  Nights  Tues.  and  Sat. 


I  College  Night  Every  Friday 


12 


Foreign  Markets 


By  JAMES   P.    CUNNINGHAM 


TAXES  40  PER  CENT  OF 
GROSS  IN  NEAR  EAST 


irashixglon   Bureau   of   THE  FILM   DAILY 

Washington — Exhibitors  of  Smyrna 
and  Constantinople  are  seeking  to 
reduce  taxes  which  reach  40  per  cent 
of  theater  grosses.  In  addition,  the- 
ater owners  pay  income  tax,  prop- 
erty tax  and  an  educational  fund  tax, 
according  to  a  survey  of  conditions 
in  Asia  Minor,  forwarded  to  the  M. 
P.  Division  of  the  Dept.  of  Com- 
merce, by  John  Corrigan,  Jr.,  de- 
partment attache   at   Smyrna. 

Before  the  War,  Smyrna  and  Constanti- 
nople were  cefflers  of  the  film  industry  in  the 
Near  East,  and  supplied  exhibitors  in  Egypt, 
Greece,  and  some  of  the  Balkan  States.  After 
1914,  owing  to  interruption  of  shipping  and 
communication  facilities  between  Turkey  and 
the  U.  S.  and  European  ports,  the  industry 
in  Egypt  and  Greece  became  established  in- 
dependently, and  now  some  producers  have 
established  agencies  at  Alexandria  to  supply 
the  Near  East. 

During  the  war,  films  shown  were  prin- 
cipally of  German  origin,  although  a  few 
French  and  Italian  productions,  which  had 
been  imported  at  great  cost  by  way  of  Swit- 
zerland, were  exhibited  in  Smyrna  and  Con- 
stantinople, but  after  the  armistice,  the  re- 
vival was  rapid,  and  pretentious  and  expen- 
sive films  from  various  countries  were  shown. 

Rapid  Progress  in  Theater  Construction 
Even  during  the  period  of  occupation  by 
the  Greek  troops  (1919-1922))  the  theaters 
of  Smyrna  were  well  patronized.  From  the 
two  original  theaters,  constructed  by  Pathe 
and  Gaumont  in  1908,  the  industry  had  spread 
in  ten  years  until  the  city  was  dotted  with 
houses. 

Although  the  Smyrna  fire  in  1922  destroyed 
most  of  the  theaters,  that  city  and  the  sub- 
urban villages  have  now  14  houses,  and  28 
other  towns  in  this  section  of  Asia  Minor 
each  have  one  or  two  theaters. 

Admissions  have  advanced  since  the  war 
from  2  gold  piasters  (9  cents)  to  50  paper 
piasters   (26  cents). 

Cost  of  Films  to  Exhibitors 
Rental  for  ordinary  films  is  6  to  7  paper 
piasters  per  meter  for  films  in  which  well- 
known  artists  appear,  and  for  films  in  the 
production  of  which  lavish  outlay  is  required 
the  rate  is  15  to  17  piasters  per  meter.  These 
rates  are  charged  for  the  first  run  for 
one  week.  In  certain  cases  a  flat  rate  rang- 
ing from  300  to  1,000  Turkish  pounds  ($156 
to  S520)  is  paid  for  each  film  without  re- 
gard  to   length. 

Exhibitors  in  Smyrna  and  Constantinople 
complain  that  in  order  to  obtain  a  feature 
film  it  is  necessary  to  lease  at  the  same 
time  two  or  three  inferior  films.  Some  man- 
agers in  order  to  exhibit  the  higher  class 
films  run  two  theaters,  showing  the  features 
in  one  and  the  inferior  films  in  another.  After 
a  week's  run  in  a  first-class  theater  a  film 
IS  either  returned  to  the  agent  or  sublet  to 
one  of  the  smaller  houses.  Legends  used  in 
him  productions  are  printed  in  Turkish  and 
French,  the  Turkish  version  being  prepared 
in  the  studios  at  Constantinople. 

Advertising  is  practiced  to  good  advantage 
by  local  dealers.  Announcements  appear  in 
the  daily  press  for  a  week  or  more  before 
the  showing  of  an  unusual   film. 

Censorship  in  Turkey 

Although  Turkey  has  no  board  of  film 
censorship,  the  government  interferes  on  oc- 
casions to  prevent  the  showing  of  films  which 
might  savor  of  communistic  propaganda,  or 
offend  public  sentiment,  or  have  immoral  ten- 
dencies. 

The  ordinary  program  in  a  first  class  house 
consists  of  a  drama  of  5  to  12  reels,  a  comic 
nim.  on  rare  occasions  a  short  series  of 
current  events,  and  usually  one  or  two  adver- 
tisements A  performance  usually  lasts  from 
I'A  to  254  hours.  Music  usually  accompanies 
the  projection. 


WHAT  THE  TRADE 
IS  DOING  AND 


Short  Subjects 


Received    from    Trade    Commissioner    George 
R.    Canty,  Paris. 

Washington — The  German  Spitzen- 
organization  at  a  recent  meeting  dis- 
cussed all  important  questions  of  the 
daj-.  It  was  resolved  to  appoint  rep- 
resentatives in  foreign  countries  and 
to  improve  the  foreign  office  reports 
regarding  film-production  abroad. 
The  exploitation  of  sensational  law 
cases  and  similar  events  by  producers 
and  exhibitors  will  not  be  counten- 
anced by  the  Spitzenorganization  it 
is  said.  Exhibitors  also  will  be  for- 
bidden to  show  "stills"  of  film-scenes 
deleted  by  censors,  according  to  ad- 
vices. 


M.  Louis  Nalpas,  of  the  French 
Societe  des  Cineromans  was  recently 
in  Berlin  negotiating  with  the  liqui- 
dated Bruckmann  Co.  with  a  view  of 
reorganizing  this  concern  either  on 
his  company's  account  or  in  coopera- 
tion with  a  German  firm,  it  is  report- 
ed. This  company's  desire  to  affiliate 
with  American  companies  has  been 
known  for  some  time. 


Dr.  Max  Class  has  resigned  from 
directorship  of  Terra  Films,  of  Ber- 
lin, and  is  establishing  his  own  pro- 
ducing organization,  states  a  Berlin 
message. 


British  exhibitors  are  watching 
with  increasing  concern  the  number 
of  large  public  buildings  being  fitted 
for  exhibition  of  films.  A  great  many 
of  these  buildings  have  specified  pur- 
poses which  are  not  likely  to  change 
in  a  life-time;  but  others  have  a  less 
permanent  character,  and  a  change  in 
their  function  might  take  place  im- 
perceptibly, with  ultimate  detriment 
to  local  exhibitors.  In  any  case,  the 
development  is  one  that  cannot  be 
watched  too  closely,  the  British  trade 
press  reports.  The  latest  building 
to  be  equipped  in  this  way  is  the  new 
Museum  and  Art  Gallerv  now  being 
built  by  the  Belfast  City  Corp.  The 
building,  which  is  a  very  costly  one, 
is  rapidly  Hearing  completion,  and 
will  be  one  of  the  most  up-to-date  in 
the  country,  containing  a  full  sized 
lecture  theater  with  the  latest  pro- 
jection equipment. 

The  British  Renters'  Ass"n  con- 
templates raising  before  an  early 
council  meeting  the  question  of  the 
desirability  of  preparing  statistics 
concerning  production,  exhibition,  and 
distribution  of  films. 


Cuts  Prices  of  Accessories 

London — First  National  Pathe, 
Ltd.  has  reduced  prices  of  all  post- 
ers and  publicity  accessories  on  Pathe 
pictures,  to  conform  with  lower  prices 
charged  for  accessories  on  First  Na- 
tional films.  The  company  distrib- 
utes First  National  and  Pathe  prod- 
uct in   Great   Britain. 


"Ohm  Sweet  Ohm" 
Pat  Sullivan — Educational 

Lively 
Type  of  production..!  reel  animated 
Felix  the  Cat  steps  out  into  a 
thunder  storm,  and  gets  a  bright 
idea.  He  bottles  the  lightning  bolts, 
and  starts  to  use  them  in  a  practical 
way.  First  he  tries  an  experiment 
on  a  cabby  with  an  old  plug.  He 
furnishes  him  a  bolt  of  lightning  in 
place  of  the  old  nag.  Then  things 
start  to  happen  to  the  cabby.  Final- 
ly he  harnesses  some  lightning  to  an 
old  lady's  broom,  and  before  the 
electrified  sweeper  gets  through,  it 
has  cleaned  up  the  works — including 
Felix.  Well  done  on  cartoon  gags, 
and   has  the  laughs. 

"Aching  Youth" 
Charley  Chase— M-G-M 

Clicks 
Type  of  production.  .  .  .2  reel  comedy 
Charley  Chase  has  a  nice  one  to 
work  with,  and  it  is  gagged  up  right 
through  the  reels  with  very  little  in 
way  of  repeats.  Charley  goes  to  fix 
a  radio  which  is  to  be  a  surprise 
gift  to  a  wealthy  woman's  hubby  on 
his  birthday.  He  is  introduced  as  the 
daugliter's  beau  by  the  mother,  so 
that  he  can  sneak  around  and  wire 
the  radio.  The  comedian  easily  brings 
this  one  into  the  division  of  real  fun 
makers.     Directed  by  Fred  Guiol. 

"Duke's   Dirty   Doings" 
Skylark— Bray 

Ve7-y  Sad 
Type  of  production. . .  .2  reel  comedy 
To  call  it  sad  is  i:iild  praise — it's 
really  terrible.  The  count  is  trying  to 
win  the  daughter.  The  family  has  a 
picnic,  and  the  girl,  the  mother  and 
the  rival  are  there  with  the  count. 
The  rest  is  slapstick  of  the  cheapest 
vintage.     Craig   Hutchinson   directed. 

"Penny   Postals" 
Curiosities — Educational 

Novelty 
Type  of  production....!  reel  novelty 
Just  a  series  of  scenes  of  foreign 
countries  built  up  with  a  title  gag  to 
liold  the  interest.  The  idea  is  that 
Tillie  is  on  a  European  vacation,  and 
is  sending  postals  to  all  her  friends 
back  home.  You  get  the  postal  mes- 
sage as  a  title,  and  then  the  explana- 
tory views.  Winds  up  with  an  aero- 
plane chase  of  a  rum  runner,  that 
has  nothing  at  all  to  do  with  the 
subject.     A  novelty  that  means  little. 


Color    Classic  Star 
Production    on    "A   Per 
fourth  of  the  series  of  T; 
Color  Classics,  has  been  s 
ron  Sage  is  featured.    It 
inal    by    E.    Morton   Houg 


EGGEI! 

incorporat'd 

Photo 

Engravini 

i 

Specialists 

to  the 

Motion  Pictu; 
Industry  i 


DAY  AND  NIGh 


250  West  54th  5ect 

NEW  YORK 
Telephone:  Columbus  41  -2-) 


BUREAU  OF 
COMMERCIAL  ECOMIK 

1108  Sixteenth  Strt 
Washington,  D.  ( 


Co-operating  with  42  oven 
ments  and  loaning  fils  fn 
and  speakers  throughit  ti 
world  for  the  purpose  i  pcBl 
instruction. 


Schools,  Churches  and  Clws 


using  Motion  Pictures 


Should  Subscribe  for 


THE  EDUCATIONAL  SCREI^ 


and  keep  up-to-date  with  the 
new  films  and  new  equipment 


**1001   FILMS''   (Fifth Edition)      p 

Complete  reference  booklet,  listing  nearly  3,000  educational  filin^vCT 
at  reduced  rate  with  each  subscription 
$1.50  per  year  -  5  South  Wabash  Av  Chicago,  I 


For  your 


Protection 

To  insure  exhibitors  the  high- 
est possible  screen  quality, 
Eastman  Positive  Film  is  made 
identifiable.  The  words  "Eastman 
Kodak"  are  stencilled  in  black 
letters  at  short  intervals  in  the 
transparent  film  margin. 

Specify  prints  on  Eastman  Film 
—look  for  the  identifying  words 
in  the  margin— and  get  the  film 
that  always  carries  quality 
through  to  the  screen. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


"We  can  get  seats  wer  there  for  that  other  picture." 

"I'D  RATHER  STAND  ON  LINE  HERE  AND  SEE  'LOVE.'     THESE 
METRO-GOLDWYN-MAYER  PICTURES  ARE  ALWAYS  GOOD." 


.1 


N 


! 


HERE'S  WHAT  IS 
HAPPENING! 


REPORTS  from  all  sections  of  the  country 
SHOW  that  exhibitors  are  building  up 
STEADY  patronage  with  M-G-M  Specials — 
''BEN-HUR/'  "Big  Parade,"  ^The  Enemy," 
LOVE",  ''Student  Prince"  create  patrons — 
THE  public  recognizes  M-G-M  supremacy 
AND  keeps  coming  regularly  to 
IVIETRO-Goldwyn-Mayer  shows. 


f^-. 


A  LETTER 

typical  of  manyi 
.sent  to  M-G-M 

"Since  the  first  of  [• 
year  we  have  pla-l 
M-G-M  pictures  e;'i 
and  every  week.  I  wii 
to  inform  you  t'c 
your  product  b 
proven  exceptio|l 
not  only  from  a  b- 
office  standpoint  t 
as  entertainment,  s 
a  100  percent  useif 
M-G-M  product  I  |i 
readily  say  that  of  J 
the  different  pictijs 
shown  each  moij. 
the  attractions  fio 
M-G-M  always  pr« 
to  be  good  bets  for  " 

MYRON   VAN  BUH 
Rex  Theatre, 
MidJlehuT^,  N 


r 

THE   TOP   OF   THE   INDUSTRV 


oithwest  Circuit  Goes  Under  Fox  Banner  Soon 


ULTHE  NEWS 
ALL  THE  TIME 


\  IS  TO  HANDLE 
REP  DECREE  CRISIS 


iucr 


i]s 


Distributor  Head 
^fter  Meeting  on 
Siiation  Abroad 


Hays   sailed   Saturday   for 
represent   the   industry   in 
>e    taken    in    the    situation 
't  of  the   recently-adopted 
al  decree,  which  drastical 
tke     American     industry 
or  inmiediate  action  in  the 
stressed  at  a  meeting  of 
ization  members  and  ter- 
mers of  the  member   com 
:inl  last  Friday. 
31  l|  his  departure,   Hays   con 
mntinued    on    Page    4) 


I  H 

e  t( 

to 


tect 
sity 
r  w 

,-,r,    1 


N  RULES  TO  SLASH 
iIGN  FILM  IMPORTS 


ive   hundred   is    the   maxi- 

ber    of    foreign-made    pic- 

h    will     be     admitted     to 

'  her  colonies  from  March 

Sept.  30,  1929,  regulations 

by    the    Cinema    Control 

.i.ciiU  show.    This  figure,  how- 

-ontinued    on    Page    4) 

f .  'o-op  Moves  to  Cure 
<verseating  Situation 

a  'fifort    of    the    Greater    New 

liter  co-op   is  to  be   made 

rseating,   with   a   commit- 

osed     of     Bernard     Grob, 

uj    Harmon    YafTa    and    Sam 

an  now    making    a    survey    of 

gjd    situations.       Two     more 

If  are  to  be  named  to  the  com- 

Denial    is    made    that    any 

ing  war   is   contemplated. 


Tie-up  Banned 

31  ago  —  Several  exhibitors 

iqplanned   to   tie-up    March 

h  the  radio  hour  in  which 

ers  of  United  Artists  are 

rticipate,  say  they  will  be 

z'i  to  do  so,  because  of  re- 

"i    ns    placed    by    the    mu- 

union  on  radio  remote 

in  theaters. 


dge  Bros,  have  insured  for 
5|)00  appearance  of  United 
i"ts  members   in   the    radio 


"DON'T  ROAR  ELMER— PAPA  SPANK!"  FOR  YOUR  BANK  ROLL 
Fat'ning  Diet,  VAMPING  VENUS,  Try  and  Buy  it.  To  be  Wealthy,  we 
should  guess  yuh'll  Have  to  play  FIRST  NATIONAL'S  SPECIAL.— Advt. 


20  PICTURES  ON  EXCELLENT 
SCHEDULE  FOR  1928-29 


Excellent  Pictures  Corp.  will  spon- 
sor 20  productions  for  1928-29,  says 
Samuel  Zierler,  president  of  the  com- 
pany, announcing  yesterday  that  the 
revised  schedule  descriptive  campaign 
(.Continued    on    Page    4) 


BEHER  BREAK  FOR  FREE 
UlNCE  ARTISTS  ASSURED 


Hollywood — The  executive  board  of 
the  Academy  of  M.  P.  Arts  and 
Sciences  today  will  act  on  the  new 
contract  which  gives  free-lance  actors 
better  working  conditions.  The  ac- 
(.Continued    on    Page    2) 


R.  C.  A.' Victor  Combine  Forms 
to  Make  Talking  Pictures 


BUFFALO  AND  ALBANY  TO 
STAY  AS  'CHANGE  CITIES 


Meetings  of  distributors  to  cut 
down  the  existing  number  of  ex- 
changes continue  to  be  held.  It  is 
practically:  determined  upon  to  aban- 
don exchanges  in  secondary  towns 
like  Butte,  Sioux  Falls  and  New  Hav- 
(Continued    on    Page    2) 


Development  of  the  largest  com- 
bine for  the  production  and  exhibition 
of  talking  pictures  is  seen  in  deal 
under  way  by  the  Radio  Corp.  of 
America  for  acquisition  of  Victor 
Talking  Machine  Co.  This  deal  fol- 
lows close  on  the  recent  purchase  of 
stock  in  FBO  by  R.  C.  A.  This  will 
assure  the  use  of  Victor  stars  for 
broadcasting  also.  Control  of  the 
Victor  company  when  completed  will 
permit  R.  C.  A.  to  produce  talking 
pictures  through  FBO,  using  Victor 
,  artists  on   an   extensive  scale. 


FOX  DEAL  FOR  F.  &  R. 
TO  BE  CLOSED  18  WEEK 

Details      Completed      and 

Papers  All  Ready 

for  Signing 


Minneapolis  —  M.  L.  Finkel- 
stein  denies  the  Fox-F.  &  R. 
deal  is  set,  stating  that  the  sit- 
uation is  the  same,  with  nego- 
tiations   continuing. 


Fox  will  take  over  Northwest  The- 
ters  (F.  and  R.)  in  about  a  week. 
It  is  understood  that,  following  con- 
ferences held  last  week  at  which  were 
present  William  Hamm,  I.  H.  Ruben, 
M.  L.  Finkelstein  and  Herbert 
Charles,  latter  attorney  for  F.  and  R.. 
negotiations  launched  a  number  of 
weeks  ago  were  developed  to  the 
point  where  the  contract  covering 
transfer  of  the  houses  will  be  signed 
in  the  next  few  days. 

This  will  bring  to  an  end  specula- 
tion over  the  future  of  the  F.  and  R. 
circuit.  Hamm  had  given  his  word  to 
William  Fox  that  the  deal  was  set. 
Then  followed  a  period  of  weeks  dur- 
(.Continued    on    Page    2) 


B.  &  K.-MARK8  DEAL 
REPORTED  DROPPED 

Chicago — Deal  for  purchase  by 
Balaban  &  Katz  of  the  Marks  Bros. 
theaters  has  fallen  through,  it  is 
understood.  Executives  of  the  former 
deny  negotiations  for  the  Marks  and 
(Continued    on    Page    2) 


Rembusch  Again 

Indianapolis — Frank  J.  Rem- 
busch, "stormy  petrel  of  Indi- 
ana," is  sponsoring  another  con- 
gressional investigation.  This 
time  he  wants  the  Senate  to 
probe  his  charge  that  Will  H. 
Hays  is  using  his  office  as  pro- 
ducer-distributor head  to  spread 
via  the  newsreels  propaganda 
favorable  to  Secretary  Hoover's 
candidacy  for  the  presidency. 
Rembusch  recently  asked  the 
Senate  to  probe  alleged  monop- 
oly in  the  industry. 


THE 


-JXI^ 


DAILY 


Monday,  March 


ip/>k ' 


VoLXLIII  No.  72   Monday,  Mareh  26, 1928  Price  5  Cents 


lOHN  W.  ALIGOATE 


PUBLISHER 


Publishea  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  \ork,  N.  \-.  ?!"" 
copyright  (1928)  by  Wid's  Films  and  LMm 
Folic,  Inc.  J.  W.  Alicoate,  President  and 
Pulilisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager.  Entered 
as  second  class  matter.  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  \ork. 
$10.00  one  year;  6  months,  $5.00;  3  months. 
$3  00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday. 
New  York.  Hollywood,  California — Ralph 
Wilk  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London— Ernest  W. 
Fredntan,  The  Film  Renter,  58,  Great  Marl- 
borough St..  W.  I.  Berlin — Lichtbildbuehue, 
Friedrichstrasse,   225. 


Financial 


(s)  Am.  Seat.  .  .  . 
♦(c-b)  do  6s  36. 
*Bal.  &  Katz.... 
(c)  Con.  Fm.  Ind. 
(s)  East.  Kodak  . 
*(s)  do  pfd.  ... 
*(c)  Film  Insp.  . 
•(s)  First  Nat.  pfd 
(s)  Fox  Film  "A" 
*(c)  Fox  The.  "A" 
*(c)   Intern.    Proj. 

(b)  Keith's  6s  46.  . 
(s)   Loew's,    com.    ' 

(c)  do  deb  rts  pfd. . 
(b)  do  6s  41ww. 
*(b)  do  6s41x-war 
(s)  M-G-M  pfd.  .. 
*(s)  M.  P.  Cap... 
*(s)  Orph.  Cir.  ... 
*(s)       do    pfd.     .. 

(s)   Para.  F-L   

*(s)  do  pfd.  ... 
(c-b)  do  6s  47... 
(b)    Par.By.5}^s51. 

(s)  Pathe    

(s)       do  "A"    

(b)  do  7s37  .... 
(o)  Roxy  "A"  . .  . 
(o)        do    units     .  . 

(o)       do   com 

(o)   Skouras    Bros. 

Stanley    Co.    . . 
*(o)   Technicolor  .  . 

(c)  Trans-Lux  .  .  . 
(o)   United    Art.    .  . 

(o)       do   pfd 

*(o)  Univ.  Ch.  cm. 
*(o)  do  p*d.  ... 
*(c)  Univ.  Pict.  . 
•(s)  do  pfd.  .. 
(c)  Warner  Bros.  . 
(s)  do  "A"  ... 
*(c-b)  do    6^^828.. 


High 

39M 


23 
168 


7954     80 


Low    Close 

39  J4      39  M 

103 

....     65 

22  M 

168 

22^ 

4 

106 

79  54 

18!^ 


23 
169 


Sale' 

300 


100 
1,200 


800 


Fox  Deal  for  F.  and  R. 
to  Be  Closed  This  Week 

{.Continued  from  Page  1) 
iiifj  which  the  Fox  interests,  through 
John  Dillon  of  Hayden,  Stone  and 
Co.,  took  no  further  steps.  Specula- 
tion and,  it  is  understood,  some  un- 
certainty developed  among  certain  ex- 
ecutives of  Northwest  Theaters  as  to 
whether  or  not  the  deliberations 
would  be  brought  to  the  conclusion 
first  determined  upon.  They  came 
to  New  York  last  week  to  settle 
the  matter  and  the  deal  was  thus 
closed. 


99  H 

67% 

101 /j 

108Ji 


99/2 

68 

lom 

108!4 


2 

2,300 

200 

5 


25  J4     25  34 


116        116'4 


100 


99J4 
102 -4 

3 
14^ 
60 
28 
32 

TA 
40 
48 

'4  " 

15 

85 

2 

85 


19'^ 
27J4 


99>/2 
102  K 

35/e 
147/i 
60 
27 
29 

6J4 
38 
48 

'454 

13 

80 


99;^ 

675^ 
lOl'A 
10854 
108'A 

2554 
6}^       .... 

29  

99/2  .... 
llSi/i  3,400 
12154       

9934  15 

10214  21 

3  4,100 

14%      3,100 

60  9 


4 
4!4 


22 

97 

1954  18Ji 

2754  2654 

106 


2,800 


1,400 
800 


•  Last    Prices   Quoted. 

(b)  Bond  Market. 

(c)  Curb    Market. 

(o)  Over  the  Counter  Transactions   (Bid  and 

Asked). 
(»)   Stock   Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  LouU 
Stock    Exchange   and   Stanley   in   Philadelphia. 


AMERICAN   AND  FOBErCM  DISTRIBUTORS 
OF  CyjALITY  MOTION   PICTURES 

/iRTLEEiHyiP  coif 


»! 


JBSJ«BW  vORK^B^tWr^W 


Publix    Changes  at    Charlotte 

Charlotte,  N.  C. — Publix  has  made 
many  changes  in  its  managerial  stafT. 
James  H.  McKoy,  formerly  of  Char- 
lotte, and  for  the  last  two  years  man- 
ager of  the  Publix  theaters  in  Spar- 
tanburg, has  been  transferred  to  the 
management  of  the  Publix,  Macon, 
Ga.  E.  E.  Whitaker,  who  has  been 
manager  of  the  Imperial,  Charlotte, 
has  been  transferred  to  Spartanburg 
o  assume  the  management  of  all  Pub- 
lix theaters  in  that  city.  J.  S.  Mc- 
Kenna,  former  assistant  manager  of 
the  Carolina,  Charlotte,  has  been 
named  manager  of  the  Imperial,  suc- 
ceeding Whitaker. 


Empire  Buys  3  Stories 

Jack  Lustberg,  president  of  Empire 
Productions,  announces  that  his  com- 
pany has  purchased  three  published 
novels  as  part  of  its  1928-1929  pro- 
gram. 

These  are  "The  Flower  Shop"  by 
Marion  Craig  Wentworth  (author  of 
Nazimova's  War  Brides),  to  be  re- 
leased under  the  title,  "Say  It  With 
Flowers";  "The  Love  Mystery"  to 
be  adapted  from  Gertrude  Capen 
Whitney's  "The  Interpreter";  and 
"The  Lady  From  Nowhere"  adapted 
from  "A  Spinner  of  Webs"  by 
Catherine    Plumer    Bement. 


Commonwealth  Buys  "Missing  Girl" 

Commonwealth  Film  Corp.,  New 
York,  has  bought  distribution  rights 
for  its  territory  for  next  season  on 
Irving  Cumming's  production,  "The 
Port  of  Missing  Girls."  Common- 
wealth also  handles  product  of  Ex- 
cellent Pictures.  Samuel  Zierler  is 
president   of  both  concerns. 


Milwaukee   House   Changes   Policy 

Milwaukee — The  Tower,  operated 
by  the  Midwesco  Circuit  announces 
a  change  in  policy.  The  program  is 
changed  four  times  a  week,  instead 
of  three,  as  in   the  past. 


Zaring  Buys  Another 

Indianapolis — The  Garrick,  neigh- 
borhood house,  has  been  acquired  by 
A.  C.  Zaring,  president  of  the  Griffin 
Investment  Co.  Zaring  owns  and 
operates  the  Zaring  Egyptian.  Fred 
Rusch  is  manager  of  the  Garrick. 


B.  &  K.-Marks  Deal 

Reported  Dropped 

(Continued    from    Page    1) 

Cooney  Bros.,  holdings,  which  last 
week  were  reported  progressing.  Fox 
also  is  dickering  for  the  Marks  and 
Cooney  Brothers  theaters,  which  oc- 
cupy a  key  position  in  the  local 
situation. 


Buffalo  and  Albany  to 
Stay  as  'Change  Cities 

(Continued  from  Page  1) 
en,  although  the  machinery  which  will 
replace  these  exchanges  with  a  joint 
shipping  station,  maintained  by  all 
distributors,  has  not  been  worked  out 
as  yet. 

It  has  also  been  suggested,  and 
tabled  just  as  quickly,  that  Buffalo 
and  Albany  be  discontinued  as  ex- 
change centers  with  sales  and  collec- 
tions handled  out  of  Syracuse.  The 
opposition  to  this  plan  on  the  part 
of  several  national  releasing  systems 
has  ended  the  discussion. 


Kranz  Going  to  Cleveland 

Charles    Kranz    has    joined    States 
Cinema   Corp.,  and  will  go  to   Cleve- 
land, where  he  is  to  assist  Al  Straus? 
in  roadshowing  of  "Motherhood",  ac- 
orcling  to   Charles   S.   Goetz. 


Better  Break  for  Free 
Lance  Artists  Assured 

(Continued    frmn    Page    1) 

tors'  branch  of  the  Academy  late  last 
week  approved  the  revised  agreemen: 
which  eliminates  the  so-called  "satis- 
faction" clause.  This  permitted  pro- 
ducers to  dismiss  an  actor  without 
cause  or  further  pa}'.  The  new  form 
stipulates  that  Sunday  work  is  an  ex- 
tra day  and  must  tje  paid  for  and 
that  the  minimum  period  of  emploj'- 
ment  is  one  week.  Complaints  are 
to  be  referred  to  the  conciliation  com- 
mittee  of   the   Academy. 


Racine    Manager  Nan 

Racme,  Wis. — Donald  M. 
has  been  apopinted  manage 
New  Granada,  which  is  ex] 
open  around  Easter. 


ew  gag! - 
|newstul1- 
new  feai  re 

With 
Harry  Cr  m 
Fred  KoH: 
Louise  LigDt 
Sojin        f 
Anna  Majl 

JOHIIHYi 

CHINAfo>l( 

Charlie 

"Surpassed   everything  i'  h"'' 
ever  made.    This  is  ov 
brag  about.    Great  titi^ 
story  and  great  gags.  NC 
AT  RE  IS  TOO  BIG  FOR 
PICTURE."— Jed  Buell, 
ger,      Westlake     Theatre  i  ■ 
Angeles,  Calif. 

A  lirAt  Tiationa^  ^hir 


m 


WHEN 

IN  DOUBT  I 

—  as  to  the  enterlin- 
ment  qualityof 
your  feature  us«an 

''OSWALD' 

—  cartoon.  | 

^the  sure-fire  lagh 
provoker. 

—the    funniest  car' 
acter   on    the 
market. 

PRODUCED  BY 

Winkler  PicTup 

INCORPORATED 


bn 


VmversaI\i\miUl  Cartm 


public  demand! 

klk  •  George  Bancroft  •  •  • 


E', 


la 
h 


ta 

i 

re 


ODUCERS  don't 

e  the  real  stars, 
public     makes 
hen.     The  public 

ted  talking  about 

rge    Bancroft 
ftr     his     masterly 
le'formance     in 
Tie    Pony   Express.'"^ 
'hn     came     '"'"  Under- 
old."     The     talk     for 
►aicroft    welled   up    into 
lationwide    clamor. 


^'Star 


►aicroft!"     Paramount  obeyed. 


Paramount  saw  Ban 
croft  was  the  big, 
red-blooded,  he-man 
type  today's  public 
loves.  Paramount 
changed  production 
plans  and  made  Ban- 
croft a  star.  The  com- 
pany's whole  mighty 
resources  were  put 
behind  his  first  starring 
picture,  ^^The  Showdown." 
Result:  A  smashing  hit!  And  a  giant 
new  box-office  asset  for  exhibitors! 


GEORGE  BANCROFT 

in  "THE  SHOWDOWN"  with 
Evelyn  Brent  &=  Neil  Hamilton. 
Directed  by  Victor  Schertzinger, 
Story  by  Houston  Branch.  B. 
P.  Schulberg,  Asso.  Producer. 


PARAMOUNT 

*  *  has  the  public's  stars!  *  * 


L 


2- 


DAILY 


20-Picture  Schedule 
for  Excellent  in  1928-9 

(Ct>)i/i'rii(frf   from   Page    1) 
book   on   the   entire   product   will   be 
ready   for    circulation   within    a    fort- 
niRht.      Production    plans,    he    stated, 
are  well  advanced. 

"Excellent  is  entering  on  its  third 
year  of  production  with  splendid 
i)rospects,"  he  said,  "Our  f^rst  year 
was  small  in  amount  of  production, 
but  satisfactory.  This  year  we  had 
18  pictures  on  our  schedule  and  it 
will  be  completed  on  time  within  a 
few  months." 

E.xcellent's  line-up  for  the  forth- 
coming season  includes  the  following: 

"Daughters  of  Desire,"  hy  Janet  Vale; 
"One  Splendid  Hour,  by  Adeline  Leitzbach; 
"Mellowing  Jloney,"  by  Francis  Lynde;  The 
Orchid  Woman,"  by  Robert  Roden;  Roses  of 
Picardy,"  by  R.  H.  Mottram;  "David  Val- 
lory,"  by  Francis  Lynde;  "Hearts  and  Mod; 
els["  by  Leota  Morgan;  "Montmartre  Rose,^ 
by  Adeline  Hendricks;  "Fanny  Hawthorne,' 
by  Stanley  Houghton;  "Gilded  Love,'  by 
Jennifer  West;  "Broken  Barriers,"  by  Caro- 
lyn F.  Hayward;  "The  Wreckers,"  by  Fran- 
cis Lvnde;  "The  Night  Angel,"  by  Pamela 
James;  "Sables  for  Two,"  by  Major  Greville 
West;  "Bonds  of  Birth,"  by  John  Sexton; 
"Masquerade  Marriage,"  by  Pamela  James; 
"King  Solomon's  Wife,"  by  Edna  Buckler; 
"One  Good  Woman,"  by  Fred  Baer;  "Penny 
Princess,"  by  Ann  Austin;  "Paid  with  Tears," 
by   Ruth  Agnes  Abeling. 

The  sources  of  all,  except  a  few  of  these 
stories,  are  from  novels,  magazines  or  plays. 
All  of  the  productions  will  be  produced  in 
Hollywood. 

FBO  Makes  Porto  Rican  Deal 

Pedro  Gelabert  will  distribute  FBO 
product  in  Porto  Rico,  Santo  Domin- 
go, Trinidad  and  the  Guianas  for  the 
next  two  years.  Gelabert  is  the  larg- 
est native  distributor  of  pictures  in 
Porto  Rico. 


French  Rules  to  Slash 
Foreign  Film  Imports 

(Continued  from  Page  1) 
ever,  may  be  altered,  in  the  discre- 
tion of  the  commission,  should  con- 
ditions warrant.  The  regulations  alFO 
provide  that  for  each  French  picture 
of  the  first  class  shown  in  a  foreign 
country,  the  producers  of  such  films 
shall  be  entitled  to  exploit  seven  for- 
eign films  in  France.  These  regula- 
tions include  only  features — of  600 
meters  or  greater  length — shorts  not 
being  included   in   the   decree. 

The  commission  also  has  power  to 
revoke  censorship  license  of  any  per- 
son, producer  or  distributor,  which 
shall  have  produced,  distributed  or 
exhibited  abroad  anj'  films  regarded 
as  reflecting  unfavorably  on  France. 
Ever}'  French  film,  except  those  ad- 
judged immoral,  will  be  entitled  to 
a  visa   from   the   commission. 


Theater  for  Teaneck 

A  theater  to  seat  1,500  will  be  in- 
cluded in  an  apartment  building 
planned  at  Teaneck,  N.  J. 


Mountan  on  Way  to   Europe 
David    J.    Mountan,     president    of 
Richmount    Pictures,    is    en    route    to 
Europe  on  a  short  trip. 


Cleveland  Company  Formed, 
Cleveland — Federal  Film  Guild  has 
been  formed  here.  Officers  are  S. 
G.  Atiller,  president  and  M.  L.  Wien- 
er, treasurer.  H.  Klein  is  manager 
of  the  branch  here.  Federal  Film 
Exchanges  of  America  is  the  parent 
company  whose   home   office   is   here. 


On  Broadway 


Astor — "The    Trail    of    '98" 

Broadwray — "Square  Cooks" 

Cameo — "Ivan    the    Terrible" 

Capitol— "The    Big   City" 

Central — "Uncle  Tom's   Cabin" 

Colony — "We  Americans"  (Opens  Wednes- 
day) 

Criterion — "Wings" 

Earl   Carroll — "Simba" 

Embassy — "Two   Lovers" 

Gaiety — "Four    Sons" 

Hippodrome — "Skinner's     Big    Idea" 

Loew's  New  York — Monday,  "The  Dove;" 
Tuesday,  "Tragedy  of  Youth"  and  "You 
Can't  Beat  the  Law;"  Wednesday,  "Cohens 
and  Kellys  in  Paris;"  Thursday,  "A  Girl 
in  Every  Port;"  Friday,  "Marry  the  Girl" 
and  "Four  Footed  Ranger;"  Saturday, 
"LTnder  the  Tonto  Rim;"  Sunday,  "Wo- 
man's   Way" 

Mark    Strand — "The    Noose" 

Paramount — ^"Red    Hair" 

Rialto — "Legion    of    the    Condemned" 

Rivoli — "The    Gaucho" 

Roxy — "The    Jazz    Singer" 

Times    Square — "Sunrise" 

Warners — "Tenderloin" 

Brooklyn  Mark  Strand — "Heart  of  a  Follies 
Girl" 


Barthelmess  Making  "Roulette" 

Richard  Barthelmess  is  at  work  in 
"Roulette,"  from  the  story  by  Fan- 
nie Hurst.  Other  First  National 
units  in  production  include  Milton 
Sills  and  Doris  Kenyon  in  "The 
Hawk's  Nest,"  and  Ken  Maynard  in 
"Code   of  the   Scarlet." 


Sunday  Shows  Win  by  Three  Votes 

Cokato,  Minn. — By  the  narrow 
margin  of  three  votes,  Sunday  shows 
were  victorious  here. 


Monday,  March   lo 

Hays  Sails  to  Hail( 
French  Decree  ris 

(Continued  from  Page  l| 

ferrcd  with  Sen.  N)-e,  chairrrlc 
Senate  public  lands  committi  t, 
certaiii  the  committee's  attile  i 
ard    hit    trip    to    France.    I;. 
replied   there  was  no  objeci, 
vidcd  he  is  not  to  be  gone    r 
or    iive    weeks,    or    held    i 
readiness    to   return   after  a  lom 
absence  if  the  committee  s  iJd 
sire  to  interrogate  him  furtlj.  ] 
chairman  also  thanked  Hayi'or 
cooperation  he  has  extended Ijcc 
mittee.  ' ' 


Virginia  Corbin  in  N. , 

Virginia  Lee  Corbin,  star  ' 
Knees,"  Gotham  picture,  i- 1 
York. 


Rome  Na[med  Presimt 
Baltimore  Exhibitc  Ui 


Baltimore — J.   Louis  Roni 
president   of   the    Maryland] 
unit,    succeeding    Herman  ! 
who  declined  to  again  be  a  ! 
stating  he   needed  a  rest.    : 
ficers  are:   Louis  Gorman, 'i 
dent;    Frank    A.    Horning, 
and  William  E.  Stumpf,  sec 
business  manager.     Directc 
dition   to  officers  are:  Fran 
Dr.  J.   H.  Whitehurst,  Wi 
Hrebert    Zimmerman,    H. 
Charles    E.    Nolte,    Louis 
and    Phillip    Miller. 


IS  n 

i 

id 
hi 

ea- 

arvi 

•ir. 

D 

n 

hii. 


Columbia  Pictures  Are  Good  Enough  for  the  Besi! 

West  Coast's  Million  Dollar  Theatre 
in  Los  Angeles  Books 

^^The  Sporting  Age*' 

with  Belle  Bennett,  Holmes  Herbert,  Carroll  Nye 

Directed  by  Erie  C.  Kenton  i 


There^s  No  Guesswork  in  Columbia  Product 


The  Best  Box-Office 


Value  in  the  Industry 


A  message  from  the  director  of 
'THE  COVERED  WAGONr  OLD  I  RON- 
SIDES  r  "THE  PONY  EXPRESS r  "THE 
FIGHTING  COWARDr  "RUGGLES  OF  RED 
GAP/'  'THE  OLD  HOMESTEAD"  AND  FIFTY 
OTHER  OUTSTANDING  SCREEN  SUC- 
CESSES. 


JAMES  CRUZE 

ANNOUNCES 


(turn  the  page) 


t- 

M 

^ 

A  SERIES  OF  TWENTY 
JAMES  CRUZE  PRODUCTIONS 

TO  BE  RELEASED  DURING  THE  SEASON  1928-^29 

R*  CRUZE  will  personally  direct 
four  super-features-  The  remaining 
sixteen  productions  will  be  filmed  under 
his  personal  supervision  and  will  be  of 
a  standard  that  will  qualify  them  for  re- 
lease under  the  banner  of  James  Cruze* 

Veteran  exhibitors  know  that  Cruze 
productions  are  box-office  winners-  This 
master  director  has  no  '^flops''  registered 
against  his  record.  Add  to  this  fact,  the 
guarantee  that  all  pictures  of  the  new 
series  will  be  produced  at  a  cost  compat- 
ible with  the  purse  of  the  independent 
exhibitor  and  you  have  the  ideal  sales 
and  releasing  proposition. 

James  Cruze,  Inc.  is  the  name  of  the 
new  producing  concern  and  James  Cruze 
is  the  man  back  of  each  of  the  twenty 
pictures. 


PUBLISHED  STORIES 
+ FEATURE  CASTS 

Published  fiction — the  works  of  well 
known  writers — will  be  the  basis  of  every 
picture  filmed  by  James  Cruze,  Inc*  Fam- 
ous and  popular  film  players  are  to  be 
cast  in  each  of  the  twenty  productions. 
Add  to  this  the  Cruze  master  touch  of 

direction  and  you  have  the  ideal  motion 
picture — artistry  and  box-office  appeal 
combined  in  a  perfect  blend. 

Bear  in  mind  that  practical  business 
administration  is  to  parallel  all  produc- 
tion activity,  assuring  economy  and  sane- 
ness  in  the  filming  and  handling  of  each 
of  the  twenty  releases.  However,  there 
will  be  no  skimping  in  production  and 
every  dollar  spent  will  be  reflected  on 
the  SCREEN. 


(turn  the  page) 


INQUIRIES  INVITED 

We  will  be  pleased  to  consider  ap- 
plications for  franchise  from  the  lead- 
ing independent  film  exchanges  in  the 
various  key  cities*  All  such  corre- 
spondence will  be  regarded  as  confiden- 
tial and  applications  will  be  filed  for 
consideration  in  the  order  received- 

We  invite  inquiries  from  reputable 
and  adequately  financed  distributing 
organizations  only — exchanges  with  a 
record  of  square  dealing  that  have  in- 
spired the  confidence  of  the  exhibitors 
in  their  respective  communities. 


ALLIED  DISTRIBUTING  CORP. 

distributor  for 


JAMES   CRUZE   INC. 

729-7th  Ave.  New  York 


f 


e^eland  Buying  Strike  on  Protection  Is  Galled 


>«EWSPAPER 
IILMDOM 


ULTHE  NEWS 
ALL  THE  TIME 


XL  I   No.  73 


Tuesday,  March  27,  1928 


Price  5  Cents 


fe. 
n  c 
ng: 

ar 


af 
•ivi 
;  i 


R^mezving 

StItEMENT  of  policy : 
ilffefcive  at  once,  THE 
Ilk  DAILY  will  not  re- 
tire comedies  when 
cold.  Projection  room 
for  this  type  of  re- 
out,  from  now  on. 
itai  is  taken  in  the  belief 
wiiout  audience  reac- 
r  appraisal  is  difficult 
at,  except,  of  course, 
tance  of  a  smash  at- 
}n.j 

It  lis  consequently  unfair 
e  mducers,  as  well  as  the 
ito  to  determine  comedy 
>  ider  conditions  that 
cajrather  than  aid  formu- 
oan  opinion. 

n.i  a  Declaration 

f'  ision  conies  as  a  voluntary 
part  of  this  publication, 
utors  have  ignored  this 
lews  of  feature  comedies 
clear,  but  from  this  time 
ILM  DAILY  is  commit- 
policy   herein    outlined. 

Meller 

111  sse  L.  Lasky: 

•There  is  a  very  definite  feel- 

ir  that  we  are  on  the  verge 

of    serious    drama,    strong 

-   .ill  unhappy  or  tragic  endings, 

niodrainas,  done   in   the   modern 

Neil 

-   gns    have    been    leaning    in 

reiion  for  some  time.  We  hope 

leito  pass,  for  then  producers 

e  [labled  to  cut  out  much  of 

Js.that  intrigues  audiences  to- 

T;;  door  of  prejudice   will  be 

fftciently     loose     from     its 

'  t>    permit     picturization     of 

.  amatic  stories,  now  tabooed 

ieihe  public  even  now  has  not 

tsiU  of  bla-a-h.     Lasky   says 

O'iof  melodrama  impends.  Im- 

?  t's  here.     Thumb   the   suc- 

f    the    current    season    and 

'd  out   that's   all   they    are: 

i  thunder — only  well  done. 

GraHfied 

nlad,"  said  an  important  exe- 
sterday,  that  someone  point- 
itliow  often  glaring  errors  in 
•P  into  pictures.  Critical,  but 
'iiive.  Maybe  Hollywood  will 


KANN 


"VE  VANT  VAMPING  VENUS— VHAT  A  VONDERFUL  VE-HICLE" 
—Vote  vestern  vilm  vanguard.  FIRST  NATIONAL  SPECIAL  vith  very 
vigorous  vallop.  The  most  magnificent  comedy  spectacle  of  the  age. 
Charlie  Murray,  Thelma  Todd,  Louise  Fazenda.— Advt. 


VITAPHONE  FOR  EVERY 
FILM,  WARNERS  STATE 


Every  Warner  picture  made  for 
the  1928-29  season  will  be  Vitaphoned. 
The  announcement  follows  a  survey 
in  this  country  and  abroad  made  by 
H.  M.  and  Jack  L.  Warner. 

Alicoate  Returns 

John  W.  Alicoate,  publisher  of 
THE  FILM  DAILY,  is  back  in  New 
York  following  a  regular  semi-annual 
trip  to  the  Coast. 


36rR0MT]EFANY-STAHL; 
12M0RETHANIN'27-'28 


Tiflany-Stahl  will  release  36  fe_at- 
ures  next  year.  There  will  be  12 
specials  and  24  Tiffany-Stahl  Gems. 
The  first  group  will  include  four 
John  M.  Stahl  Prod.;  four  Reginald 
Barker  Prod.,  and  four  based  on  well 
known  plays  and  books. 

This  season's  output  totals  24 
features. 


Atlanta  Firm  Sues  Film  Board 
for  Expulsion  on  Blacklist 


Publix  Before  Southern 
Film  Boards;  Fox  Kicks 

Atlanta — Fox  has  filed  a  complaint 
with  the  Film  Board  here  and  in 
Charlotte  against  Publix  because  of 
the  failure  of  the  latter  to  give  dates 
on  contracted  product.  It  is  under- 
stood a  similar  move  has  been  taken 
in  Oklahoma  City. 


Atlanta — Legality  of  expulsion  of 
Eltraban  Film  Co.,  from  the  local 
Film  Board  is  under  fire  in  an  in- 
junction obtained  by  Eltraban.  Hear- 
ing on  the  temporary  writ  is  set  for 
April    14. 

Thomas  A.  Branon,  head  of  Eltra- 
ban, alleges  he  joined  the  board  in 
September,  1927,  and  says  that,  on 
(.C(nttinned    on    Pag*    3) 


NO  FILM  TO  BE  BOOGHT 
UNTIL  DEMAND  IS  MET 

Exhibitors  Refuse  to  Buy 

Until  1st  Run  Protection 

Is  Settled 

Cleveland — Members  of  the  Cleve- 
land e.xhibitors  association  have 
pledged  themselves  not  to  buy  any 
service  for  the  coming  season  until 
a  coinniittee,  appointed  at  a  general 
meeting  of  the  association  last  Thurs- 
day,  has   settled   upon   equitable   pro- 

(Continued    on    Page    2) 


CHICAGO  EXCHANGES  SUED 
BYU.S.FOR^CONSPIRACY 

Chicago — Conspiracy  to  restrain 
trade  is  charged  in  complaint  against 
11  film  companies  filed  in  Federal 
Court  here  by  the  Dept.  of  Justice. 
This  is  in  connection  with  alleged 
refusal  of  local  exchanges  to  serve 
film  to  theaters  during  strike  last 
summer  of  picture  operators.  The 
Chicago  exhibitor  unit,  which  caused 
the  lockout,  also  is  named  in  the  gov- 
ernment's suit.  Pictures  were  with- 
held from  theatres  which  declined  to 
join  the  lockout,  it  is  charged. 

PUBLIC  NOfiOLVED  IN 
CHICAGO  TANGLE  1$  CLAIM 


Public  interest  was  in  n  >  way  in 
volved  or  affected  in  the  al'.eged  ac- 
tion of  exchanges  in  refusing  ser- 
vice to  theaters  during  the  Chicag  > 
operators'  strike,  and  tlie  a!  eged  aci- 
were  not  in  violation  (  f  t    ■  Sherman 

(Continued    on    Page    2) 


Mtlliken  Denies 

Newsreels  have  not  and  can- 
not be  used  for  p-opaganda 
purposes,  states  Carl  E.  Mil- 
liken,  secretary  of  the  Hays  or- 
ganization, in  answerins;  Frank 
J.  Rembusch,  Indianapolis 
showman,  who  alleged  that  the 
newsreel  is  being  used  by  Will 
H.  Hays  for  propaganda  favor- 
able to  the  presidential  candi- 
dacy of   Herbert   Hoover. 


im 


THE 


^ggg^ 


MXLIIINo.73   Tuesday,  March  27. 1928  Price  5  Cents 
lOHN  W.  ALICOATE  ;    :    ;  PUBLISHER 

Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  iMew  ^  ork,  N.  \-.  •;'"" 
copyright  (1928)  by  Wid's  tilms  and  lM)m 
Fnk  Inc  J.  VV.  Alicoate,  President  and 
Publisher ;■  Maurice  1).  Kann.  Vice-President 
and  Edit«r;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager  En  ered 
as  second  class  matter,  May  21,  1^18.  ^t  the 
post-office  at  New  York  N.  Y-  ""J"  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  \ork. 
$10.00  one  year;  6  months,  $5.00;  3  months 
hoO  Foreign,  $15.00.  Subscnljers  should 
remit'  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York  N.  V.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  ,  Filmday 
New  York.  Hollywood,  Califori.ia--Ralph 
Wilk  Ambassador  Hotel:  Phone  Uiexel  /OOO 
and  Washington  9794.  London— Ernest  W. 
Fredman,  The  Film  Renter.  58,  (.reat  Marl- 
borough St.,  \V.  I.  Berlin— Lichtbil.lbuelr.ie, 
Friedrichstrasse,   225. 


Three  Sales  Conventions 
to  Be  Held  by  1st  Nat'l 

Three  sales  conventions  are  to  be 
held  this  spring  bv  First  National. 
The  first  will  be  April  27-29  at  At- 
lantic City,  the  second  May  1-3  at 
Kansas  City  and  third  May  7  at  San 
Francisco. 


Paramount  Sales  Meetings 
Planned  in  Three  Cities 

Paramount  plans  its  sales  conven- 
tion around  May  1,  in  three  different 
cities,  covering  the  three  divisions  of 
the  country.  Washington,  Kansas 
City  and  Seattle  are  cities  mentioned. 


Financial 


High 

40?1 


.    69 

.    16J4 
.  .23 

17m 


(s)   Am.   Seat.    .  .  . 
*(c-b)   do    6s     36 

BaL  &  Katz   . 
(c)   Con.   Fm.    liid. 
(s)        do    pfd.     .  . 
(s)    East.    Kodak 
♦(s)     do     pfd. 
(c)   Film     Insp. 
"(s)   First  Nat.  ptQ. 
(s)  Fox    Fm.    "A".   79^ 
(c)   Fox    Thea.    "A"   1854 

'(c)   Intern.  Proj 

*(b)   Keiths    6s    46 

(c)        do    com.     ...    20 

(c)       do    pfd 101% 

(s)   Loew's,    com.    .    68}4 

(s)       do    pfd 1077A 

(b)  do  6s  41ww.l085^ 
*(b)  do  6s  41xwar  .... 
(s)   M-GM  pfd.   ...   25% 

•(s)   M.     P.     Cap 

(s)   Orph.    Cir 

*(s)     do    pfd 

(s)    Para.    F-L    116J4 

*(s)     do    pfd 

(b)        do  6s  47    ...    99J4 

*(b)   Par.By.5y;s51    

(s)   Pathe    3  54 

(s)       do   "A"    ....    15 

(b)  do  7s  37   ...   6254 
(o)   Roxy   "A"    ...   27 
(o)        do   units    . 
(o)       do    com.     . 
(o)   Skouras  Bros. 

Stanley  Co.   . 
(o)   Technicolor     . . 

(c)  Trans-Lux     . .  . 
(o)   United   Art.    . . 
(o)       do     pfd.     .  . . 
*(o)   Univ.    Ch.com.     2 
*(o)      do    pfd.     ...   80 

•(c)   Univ.   Pict 

•(s)     do    pfd 

(c)  Warner  Bros, 
(s)  do  "A"  . 
(c-b)   do    6/iS   28 


Low 

40 

6m 

16J4 
22-4 
168 


Close      Sales 


29 
..     654 

.   38 

..   4854 

.      2 

.  ■      4^ 

..    13 

80 


■    27^8 
.107 


35,^        iVi 


78 

18/8 


19 
101!4 

66 

lom 

1085^8 
25J4 

lis  " 
995/2' 

'3" 

1454 

6254 
28 
32 

7/2 
40 
48 

4 

454 
15 
85 

85" 


40% 
103 

69 

16M 

225i 
17m 
12254 

35/8 
106 
78 

18/8 

8 

,   995^ 

20 

10254 
68/2 

lom 

1085i 
108 /2 

257/8 
6/2 

29 

99-4 
115 
12m 

9954 
10254 

14/2 
62/2 


1,200 


100 
1,100 
3,600 

'ioo 
1,706 

300 


1,700 

200 

11,000 

200 

3,000 

'366 


7,500 

io',666 
4,  ioo 

1,100 
2,000 


Klein  Corp.  Sues  A.  C.  A. 

Leon  J.  Rosett,  acting  for  Edward 
L.  Klein  Corp.,  has  filed  a  suit  for 
$28,500  in  the  Supreme  Court  of  New 
York  against  the  American  Cinema 
Ass'n  claiming  balance  due  in  con- 
nection with  foreign  sales  of  A.  C.  A. 
product. 


Han-a-Phone  to  Be  Shown 
at  Philadelphia  Today 

Philadelphia — Talking  pictures  at 
a  new  low-  price  are  to  be  trade- 
shown  here  today,  with  the  Han-a- 
Phone  to  be  demonstrated  at  the  Lor- 
raine. 


Ornstein  Forms  Service 

William  Ornstein.  manager  of  the 
New  York  office  of  Horlacher  De- 
livery Service,  which  has  discontinued 
its  New  York  and  Washington 
branches,  has  formed  an  independent 
service  in  the  metropolitan  area, 
handling  emergency  deliveries. 


4854      •  •  •  • 

'4-54   2,666 


19/8 

26Vs 

10654 


22  

97 

195i     1,700 

27H         800 

107       26,000 


•  Last    Prices   Quoted. 

(b)  Bond   Market. 

(c)  Curb    Market. 

(o)   Over  the  Counter  Transactions   (Bid  and 

Asked), 
(s)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley    in    Philadelphia. 


EXECUTIVE 

with  thorough  experience  in  all  departments 
of  the  film  business-production,  publicity,  and 
sales  desires  to  make  a  connection  where  in- 
itiative is  a  requisite. 

Address  Box  K-167 
c/o  Film  Daily,  1650  B'way,  N.  Y.  C. 


Seattle  Substitution  Case 
Slated  for  Hearing  Today 

Seattle — Hearings  are  scheduled 
today  on  suit  of  Waldo  C.  Ives,  Ana- 
cortes  exhibitor,  against  Warner 
Bros,  alleging  substitutions.  In  the 
initial  suit,  Ives  was  victorious,  but 
decision   was   reversed. 


DAILV 


Will  Not  Buy  Until 

Demand  Is  Met 

(Continued  from  Patic   1) 

tection  for  first  run  theaters. 

With  the  exception  of  Keith's  Pal- 
ace, Keith's  East  105th  S't.  and 
Reade's  Hippodrome,  first  runs,  are 
getting  56  days  protection.  Inasmuch 
as  the  first  and  second  run  situation, 
with  Keith  as  the  sole  exception,  is 
controlled  by  Loew's,  all  pictures 
played  by  the  Loew  houses  are  not 
available  for  subsequent  distribution 
in  Cleveland  until  the  57th  day  fol- 
lowing the  first  run.  Exhibitors 
claim  that  this  protracted  protection 
has  played  havoc  with  the  box  office 
receipts  of  subsequent  runs  which 
comprise  118  out  of  a  total  of  131 
theaters. 

Cleveland  e.xhibitors  not  only  protest  against 
the  excessive  period  of  protectoin  as  such,  but 
further  protest  that  even  when  the  Loew 
houses  have  finished  their  run  before  the  ex- 
piration of  the  56  days,  the  pictures  still  are 
unavailable  until  the  57th  day.  As  proof 
they  cite  the  example  of  "The  Noose,"  which 
played  the  Allen  the  week  of  Jan.  29,  the 
Park  the  week  of  Feb.  5,  the  iJoan  and  Lib- 
erty the  week  ending  March  17,  and  which 
is  not  available  for  any  other  theater  until 
April    8. 

A  letter  setting  forth  the  injustice  of  this 
long  protection  period,  showing  that  a  can- 
vass of  the  leading  cities  of  the  country  has 
been  made,  in  none  of  which  such  protection 
is  granted,  and  asking  for  equitable  protec- 
tion, has  been  sent  to  every  e-xchange  man- 
ager in  Cleveland  and  to  the  home  office 
general  sales  managers.  No  objections  are 
registered  against  the  Keith  theaters  nor 
against  the  companies  serving  the  Keith  the- 
aters,  which   are   granting   29   days    protection. 


Public  Not  Involved 
in  Chicago  Tangle 

(Continued  from  Page  1) 
Act,  declare  Alfred  S.  Austrien, 
counsel  for  distributors,  and  Wey- 
mouth Kirkland,  attorney  for  the 
Chicago  exhibitor  unit.  Whatever 
action  was  taken  by  Chicago  man- 
agers, was  taken  without  knowledge 
of  home  offices  in  New  York,  it  is 
claimed. 


Executives  Return  to  N.  Y. 
from  Minneapolis  Opening 

Sam  Katz,  Eugene  Zukor,  Sam 
Dembow  and  Ned  Depinet  were 
among  those  who  arrived  back  in 
New  York  yesterday  from  Minne- 
apolis where  theye  attended  the  open- 
ing Friday  night  of  the  new  Minne- 
sota theater,  owned  jointly  by  F.  and 
R.  and  Publix.  Zukor  and  Dembow 
left  New  York  several  weeks  ago  to 
attend  the  premiere  of  the  new  Pub- 
lix house  in  Seattle,  then  journeyed 
to  Los  Angeles  from  which  city  they 
went    to    Minneapolis. 

Ralph  Kohn,  treasurer  of  Para- 
mount, likewise  arrived  on  the  Cen- 
tury from   California. 

Eastern  Pa.  Unit  Gets 
New  Life  at  Philly  Meet 

Wilkes-Barre,  Pa. — New  life  was 
injected  into  the  northeastern  Penn- 
sylvania organization  in  a  meeting 
held  here  Sunday  attended  by  11 
theater  owners.  R.  F.  Woodhull, 
president  of  the  M.P.T.O.A.  ad- 
dressed the  gathering. 


FLOOR  AVAILABLE  MAY  1st 

Especially  Suitable  and  Arranged 

for  Motion  Picture  Distributor, 

Exporter  or  Producer 

Comprises  2500  net  square  feet  o  f  space.    Large  containing  vaults, 
shipping  room,  examining  room,    sales  and  private  offices. 

Exceptional  space,   flooded  with  light  and  air.     Excellent  building  service.     Fireproof 
and   sprinklered   throughout. 


POWERS    BUILDING 


Tuesday,  Marw^ 

"Jazz  Singer"  Sets 
Record  for  Phil 

Philadelphia — "The    Ja 
has   set   another  record  h 
52  weeks  of  actual  playingr„7 
city.       The    Fox-Locust 
picture   ten  weeks,  and 
lowed   by   two  weeks  ;ii 
Next  ten  neighborhood 
day  and  date  runs  of  t\ 
now   the   picture  is  beii  ^ 
week     day     and     date    i 
houses. 


I 


AMALGAMA1 
VAUDEVILLE  Aj 

Attractions  I'i 
Picture  Theat;J 

Standard    Vauden  i 


1600  Broadway,   New  iil( 

Phone  Penn.  35\ 


HENNEGy^lflt' 

P  r  o  gr 

Coverl 

special  Desigvl 
all  Holiday 

Write  for  Same? 

TheHENNEG/Ki 

Cincinnati,  (iio 


levr 
a  (III 
mme 

iWith 
HariGr 
Fred'.ol 
Loui  I 
Sojii 
Annille 
^^       Sco<'   ! 

JOHHIIHP 

CuCMATCf 

Charle 

"Johnny  Mines'  'Chinato-d<n 
pletely    captivated    a    hou.i, 
coldly     ciitical     spectatait. 
dramatic   moments   thrilled  < 
cdy     sequences     conviilseil. 
consider    this    one    of    the 
ever  previewed  here  and  (- 
ny  nines'  picture  ever  prodif 
Lee  IVilbur,  Mission  Court  Wi' 


723  Seventh  Avenue 


Corner    48th   Street 


Bryant   6067 


. 


I 


ita 
Su 


h  27,  1928 


DAILV 


Firm 

s  Film  Board 


cd  from  Page   1) 

was  required   to   write 

idinp     deposits,     from 

I  he  boycott  list  of  the 

letters,   he   says,   were 

protest,    with    claim 

•  exiiangc  should  not  insist 

-lilintedating  its  member- 

lard.      He    says   he   af- 

\',„i  notified  he  was  violat- 

ratii   rules,   by  serving   ex- 

'    black  list. 

ide    that    the    company 

U    for    first    offense    in 

■A    l|icklisted    member,    and 

or  second  offense,  with 

ipproval    on    the    latter 

This,    the    plaintiff    as- 

d,  because   board   rules 

liat  third    offense    is    neces- 

re    i)ulsion.     The  company 

t    1?    board    be    restrained 

nit  ig   it    to    arbitration. 


■Wet 
fire 
•lit 
ille 


PLned  at  Chattanooga 

HOC  :i — This  city  is  to  have 
tiaters.      Building    permit 

ion  if  the    Reliance    Invest- 

's    w  market  St.  house  has 

'    '  John    Parks    Co.   and 

1  the  project  has  start- 

>ajt'  interests  are  negotiat- 
a  ;heater     to     cost     about 


sa:  Did  "Abie"  Score 

arcnik  who  wrote  original 

'  'bid   Ironsides,"   "Wings'' 

iftant  pictures  concciv- 

iir  "Abie's  Irish  Rose" 

Its  debut  on  Broadwa>'. 

lyi    was    not    the    com- 

fi|t  reported,  but  chief  as- 

amecnik.      Kilenyi,    just 

he    Coast,    will    conduct 

esh  the   night   of   the    pre- 


Rmers  Go  Abroad 

id    Mrs.    Rodner    are    en 
Iiirnpe    for    an     indefinite 
is    to    meet  •  I  lerman 
^land. 


r  on   Sales   Trip 

ificr  iias  left  on  a  sa'cs 
rn  exchanges  which  will 
tlie  middle  of   .*\pril. 


•Hand  Colman  Return 

iky  and  her  husband,  Rod 
have    returned    to    New 
a  vacation  in   Europe. 


1ST  AMAZING  FILM  OF  THE  YEAR 


Breaking 

of  the 

'rancis  Dam' 

t  900    Feet   in    Length 
5al  Action 
iive  Territory   Sold 
le,    First    Served 
Own   House   or   Territory 

3/G  CLEAN-UP 

Wire  to 

HORSLEY    LABORATORY 

set   Blvd.,    Hollywood,    Calif. 
Released   March   24  th 


"The  Trail  of  '98"— M-G-M 
Astor  Theater,  New  York 

AMERICAN— Clarence  Brown  *  *  *  has 
scored  another  triumph  *  ♦  *  The  snowslide 
sequence  is  truly  amazing,  as  are  the  scenes 
depicting  a  ride  through  the  rapids.  *  •  * 
Hit  "The  Trail  of  '98"  at  the  Astor.  You 
won't    regret    this    two    hour    cinematic    hike. 

DAILY  MIRROR— It  has  three  wallop 
scenes  which  knock  you  off  your  seat.  *  •  * 
The  spectacular  quality  ♦  *  *  interests  you 
and  moves  you  far  more  than  the  story. 
(Dolores  del  Rio's)  playing  and  that  of  Ralph 
Forbes  and  the  entire  supporting  cast  is 
geared  in  highly  theatric  key.  *  *  *  It  is  a 
good  film,  which  might  be  bettered  by 
some  eliminations  *  •  *  But  as  a  spectacle 
of  the  elements  "The  Trail  of  '98"  cannot 
be  beaten.  Its  thrills  are  magnificent  and 
the  huge  snowslide  scene  alone  is  worth 
the    money. 

DAILY  NEWS—*  *  *  One  of  the  most 
powerful  pictures  ever  filmed.  *  »  *  It  is 
excellent  of  continuity  written  by  Benjamin 
Glazer  and  Waldemar  Young.  It  has  worthy 
titles  by  Joe  Farnham.  *  *  *  A  splendid  cast 
lias  been  utilized  to  the  greatest  avail  and 
the   direction   is   superb. 

EVENING  JOURNAL—*  *  *  done  on  a 
tremendous  scale.  ♦  •  •  Karl  Dane  and 
George  Cooper  supply  the  comedy,  both  doing 
goo<l  work.  Miss  Del  Rio  is  lovely,  and  the 
entire  cast  is  capable.  *  *  *  The  picture  as 
it  stands  now  is  a  little  too  long,  but  with 
judicious  cutting  it  will  undoubtedly  bring  a 
gold  rush  of  its  own  into  the  Astor  theater 
box   office. 

EVENING  WORLD—*  *  *An  epoch-mak- 
ing picturization  *  *  *  It  is  thrilling  in  the 
extreme  in  three  of  its  sequences,  and  these 
are  great  individually,  but  most  of  the  film, 
a  particularly  long  one,  is  given  over  to  a 
rather  trite  story,  which  retards  and  mars 
the  action.  But  those  three  thrills  are  among 
the  greatest  ever  brought  to  the  screen.  •  •  * 
N'ou   can't  go  wrong  by  attending  the   picture. 


)r       »       » 


HERALD-TRIBUNE  —  The  pictorial  ac- 
count of  the  gold  hunter's  pilgrimage  from 
San  Francisco  to  the  Klondike  is  handled  with 
d  liro^id  sweep."  with  a  feeling  for  mass  drama, 
that  makes  the  word  "epic"  seem  far  less 
than  ordinarily  foolish.  Directed  and  photo- 
ijraphed  with  fine  skill.  *  *  *  For  the  most 
part  though,  the  tnelodramatic  scenes  *  *  * 
are  pretty  generally  ham  and  they  are  hardly 
aided  by  the  work  of  the  beautiful  Dolores 
Del  Rio.  Ordinarily  a  splendid  actress.  Miss 
Del  Rio  here  overacts  sliockingly.  *  •  *  By 
far  the  best  performance  is  contributed  by 
'ieorge    Cooper. 

MORNING  TELEGRAPH— *  *  *  Filled 
with  thrills,  dramatic  suspense,  ever-quicken- 
ing action  and  several  l)riiliant  mise-en-scenes 
and  ensemble  shots  that  will  long  stand  out 
in  the  memory  of  film  fans.  ♦  •  ♦  Clarence 
Brown's  direction  ♦  •  ♦  again  makes  him 
•tand  out  as  one  of  the  master  directors  of 
;he    screen. 


POST — *  *  *  catches  and  retains  in  a 
sweeping  panorama  the  restive  fever  of  the 
nervous,  overnight  frontier  of  Alaska  *  ♦  • 
The  picture's  great  moments  are  definitely 
in  its  first  half  *  *  *  illustrated  by  two  great 
iTioments  on  which  you  can  peg  this  picture 
in  your  memory  for  however  long  a  movie 
memory  lasts.   ♦   *   • 

SUN — •*  *  *  ■  it  is  a  crowded,  tumu'tous 
spectacle,  sometimes  vividly  biting  and  real, 
sometimes  as  lurid  as  a  dime  novel.  *  ♦  * 
Pictorially  as  well  as  emotionally,  "The  Trail 
of  '98"  is  an  amazing  mixture.  *  *  *  is  a 
thrilling    if    somewhat    uneven    pageant.    *   *    " 

TELEGRAM—*  *  *  a  rugged,  eye  filling, 
lavishly  presented  chronicle  of  the  red  ra^e 
of  '98.  *  *  *  It  is  essentially  a  picture  o 
scenic  moments.  Five  or  six  of  them  arc 
quite  unforgettable.  *  *  ♦  the  picture's  en- 
tertainment value  is  almost  entirely  a  visua; 
one,  bounded  north  and  south  by  its  unusua 
scenic    splendor.    *   *   * 

WORLD— *  *  *  with  all  its  ponderou 
heft,  its  apparent  colossal  effort,  its  cost  an(, 
its  determined  intent,  the  picture  as  .a  docu- 
ment of  dramatic  historical  record  is  a  )ong 
way  from  being  the  real  thing.  ♦  ♦  *  Mi  s 
Del  Rio  is  there,  and  she  is  magnificent.  *   •   " 


"Flying  Romeos"— 1st  Nat'l. 
Loew's  State,  L.  A. 

EXAMINER— The  scenes  in  the  ichool  are 
very    funny.    ♦   ♦   *    The    scenes    in    the    barber 
shop  were  not  particuarly  amusing.   *   *   *  One 
thing    in    favor    of    this    merry    comedy    is    it 
shortness. 

HERALD — *  *  *  slapstick  screen  fare 
never  came  wilder.  *  *  *  There  is  little 
story  in  the  film  to  impede  the  presentation 
of  the  many  laugh-producing  devices.  •  ♦  • 
In  all  fairness  it  must  be  said  they  (Murray 
and  Sidney)  succeed  in  keeping  the  laughs 
going. 

RECORD—*  *  *  doesn't  rate  so  high  al 
though  the  comedy  pair  manage  to  tie  the 
audience  into  knots  with  some  of  their  an 
tics,  credit  for  which  must  go  to  Charlie 
and   George  and  not   to   the  film   itself. 

TIMES — If  Irish  and  Jewish  comedies  still 
interest  you  it  is  quite  likely  that  you  may 
be  able  to  negotiate  a  few  snickers  out  of 
this  one.  It  seems  to  me  that  "Flying  Ro- 
meos" is  just  about  the  worst  of  all  pic- 
tures   of    this    type. 


"The  Warning"— Columbia 
Boulevard,  L.  A. 

EXAMINER — It  is  a  rip-roaring  melo- 
drama of  the  first  water  and  gives  the  audi- 
ence   a    surplus    of    chills    and    thrills.      •  •    » 

TIMES — *  *  *  contains  much  of  the  usual 
hokum  of  mystery  melodramas,  embellished 
in  this  instance  with  photography  of  high 
order.  The  hokum  is  not  very  convincing 
stuff.*  *  *  Should  appeal  to  those  who  like 
their  .screen  drama  flavored  with  knife  ana 
gun   play. 


T/ie  Perfect  Added  Attraction  for 

EASTER  and  HOLY  WEEKS 


James  A.  FitzPatrick's 


44 


HANDEL" 


ONE  RREL  "FAMOUS  MUSIC  MASTERS"  SUBJECT 

SPECIAL    HANDEL  SCORE-W'WH   FULL  ORCHESTRATIONS 

INCLUDING  SOLO  PIANO  AND  ORGAN  of 

EASTER'S     GREATEST    MUSIC 

"Hallelujah   Chorus"  and    "Largo" 
WIRE  —  Booked  Direct  Anywhere  in  the  United  States— WIRE 

FITZPATRICK  PICTURES,   Inc. 


729  SEVENTH  AVENUE 


NEW  YORK  CITY 


Telephone,  Bryant  8139 


il 


'You    should    walk    a    mile    to 
see  it." 

PHOTOPLAY  MAGAZINE 

"A  worthy  picture." 

Mordaunt  Hall 
N.  Y.  TIMES 

"Perfect  motion  picture." 

EVE.  TELEGRAM 


Third  Big  Week  f 
On    Broadway 

"CZAR  IVAN 

THE 

TERRIBLE" 

Produced  by 

SOVKINO  of  MOSCOW 

(Producers   of   "Potemkin") 
Starring 

L.  M.  LEONIDOFF 

of  the  Moscow  Art  Theatre 
For  Booking.'-  Apply  Direct  to 

Amkino  Corporation 

723  Seventh  Avenue 
New  York  City 


Bryant  7678 


The  Talk  j 

Warner  Bros  .Vitajl 


Dolores  Costello 
inTenderloin^wM 

Conrad  Nagel 

Playing  to  capacity  audiences  twice  daily  at  $2  prices 
in  the  Warner  Theatre  on  Broadway.    Now  available! 

Live  wire  showmen  and  their  audiences  are  in  for 
a  thrill  when  they  see  and  hear  Dolores  Costello  and 
Conrad  Nagel  talking  on  the  Vitaphone. 

The  New  York  Papers  said: 

We  earnestly  recommend  a  visit  to  the  playhouse  where  Dolores  Costello 
is  appearing  in  "Tenderloin."— Herald-Tribune. 

Warner  Bros,  have  every  reason  to  be  proud  of  this. — World. 

Replete  with  thrills,  action  and  suspense. — American. 

Underworld  atmosphere  of  the  most  convincing  sort. — Daily  News. 

Good  melodrama-    Speedy  race.    A  thriller. — Telegraph. 

"Tenderloin"  is  a  picture  which  should  not  be  missed. — Mirror. 

Talking  Pictures 
Talk  Profits 

A     WARNER     BROS.     PRODUCTION 


7 


ew  York . . 

Talking  Pictures 

Ihe  Uon  and 


the  Mouse' 


With 


MayMVivoy  and 
lionelBartymore^ 


Adapted  from  the  celebrated  stage 
play  of  the  same  name  by  Charles 
Klein,  and  destined  to  surpass  on 
the  screen  its  world  wide  reputation 
as  a  sure-fire  attraction. 

Lionel  Barrymore  and  May  McAvoy 
talking  on  the  Vitaphone  have  all 
the  value  of  personal  appearance — 
at  every  performance. 

Talking  Pictures 
Talk  Profits 

A  WARNER  BROS.  PRODUCTION 


Dolores 
Costello  ifu 

dorious  ^ 
^etsy'witk 

Conradkaqel 

The  crowning  achievement  of 
Dolores  Costello,  "the  belle  of  the 
box-office."  Directed  by  Alan  Cros- 
land  who  has  given  the  industry 
such  memorable  successes  as  "The 
Jazz  Singer,"  "Old  San  Francisco," 
"Don  Juan,"  and  "When  A  Man 
Loves." 

Talking  Pictures 
Talk  Profits 

A  WARNER  BROS.  PRODUCTION 


il 


I 


,  Al  Jolson  in  ^ 

The  Jail  Sinqer 

Holds  the  record  for  more  broken  records   than  any  other  production  ever  made.     Now 
running  day  and  date  in  235  theatres. 

Talking  Pictures  Talk  Profits 

A  WARNER  BROS.  PRODUCTION 


liable 


THEATER  CHANGES  FOR 
OF  J 


Continued 

IDAHO 
Changes  in  Ownership 

ChalUs— Challis,      sold      to      E.      K.      Dodge; 
Clarksfork — Jewel  ;    Pocatello — Rex,    sold   to 
T.    M.    Morris;     Soshono — Baiigh, 
Tensed — Pastime, 
by     Lou     Hedges ; 


old  to 
sold  to 
Troy- 


sold  to  \V.  A.   Wviglit  h: 


D.  W.  Wilson 
H.  S.  Henna 
Happy  Canyon 
Ivan    Muslilitz. 

ILLINOIS 
New  Theaters 

Chicago — Chelten. 

Re-Openings 

Equality — Strand:     Freeman     Spur — Lilierty. 

Changes  in  Ownership 

Chadwick — Grand,  sold  to  American  Legion 
hv  R.  H.  Kingery;  Chicago — Grayland. 
sold  to  Karl  Mag  by  A.  J.  Daniels;  North 
Star,  sold  to  Lincoln  Irving  Theater  Co. 
by  Lubliner  &  Trinz ;  Overland,  sold  to 
Wm.  C.  Brockhoff  by  Vincent  Beliher ; 
Rosette,    sold    to   Bayers    &    Krzyzowski    by 

E.  F.  Hulquist ;  Clayton— Pastime,  sold 
to  C.  R.  Haldeman ;  East  St.  Louis- 
New  .American,  sold  to  John  Mi]<e  by 
Steve  Habanek  ;  Franklin — Princess.  soV 
to  W.  C.  Calhoun  by  H.  L.  Hamilton: 
Genoa — Lyric,  sold  to  A.  F.  Awe  by  Geo. 
Geithman ;  Glassford — Dreamland,  sold  to 
George  Rice  by  E.  Groninger;  Hillsboro 
— Orpheum,  sold  to  D.  Friscini  by  Ed 
Felli?;  Ivesdale— Liberty,  sold  to  R.  E. 
Milligan  by  J.  W.  Gucker;  Ladd — The 
Ladd,  sold  to  Guy  Tonozi  by  J.  Piacenti ; 
Lanark — Whales,  sold  to  S.  J.  Rhodes  by 
R.  M.  Adams;  Lawrenceville — Phoenix 
sold  to  P.  V.  and  Geo.  W.  Burlison  by 
Geo.  H.  Bauer;  Mt.  Carroll — Majestic, 
sold  to  Wm.  K.  Ware  by  Glenn  Horton ; 
Potomac — Opera  House,  sold  to  American 
T-egion  by  L.  T^.  Dobson :  St.  Francisville 
— Crescent,  sold  to  G.  W.  Shouse  by  R. 
H.  Brines;  Villa  Park — Park,  sold  to  A. 
Paramount,  sold  to  Wm.  K.  Ware  by 
J.  Cooper  by  E.  L.  Frum ;  Yates  City — 
Tho?.    Mulally. 

Closings 

Baylis^Paramount ;  Beckemeyer — Princess; 
Bellflower — Palace:  E.  St.  Louis — Bond; 
Hardin — Apple  Blossom  ;  Industry — Gaie- 
ty; Media— Community  ;  Noble — Commun- 
ity ;  Okawville — Rex  ;  RantouU — Home  : 
Raritan — lOpera  House;  Rockport — Star; 
St.    Elmo— Gayety  ;    Wilmette — Village. 

INDIANA 
New  Theaters 

Auburn — Court ;    Hazelton — Decker. 

Changes  in  Ownership 

Indianapolis — Colonial,  sold  to  F.  J.  Rem- 
husch  Ent. ;  Knightstown — Strand,  sold  to 
A.  Chiarenza  by  H.  H.  Diffendorfcr ;  La- 
fayette— Lyric,  sold  to  C.  W.  &-  A.  M. 
Thompson  by  Mr.  Thieme:  New  Haven — 
Haven,  sold  to  Hugh  Thimlar  by  G.  W. 
Tilloch  ;  Paris  Crossing — Montgomery,  sold 
to  Plaskett  &  Humphrey  by  Perkinson  & 
Lynch ;  Peru — Grand,  sold  to  Don  Ham- 
mer by   Mrs.    Margaret   Weise. 

Closings 
Blandford— Star  ;  Carlisle— Star  :  Evansville 
— Alharabra;  French  Lick — Dream;  Hunt- 
ington— Gem;  La  Fayette — Star;  New- 
port— Holly;  New  Richmond — Shadows; 
Redkey — Lyric  ;   Somerville — Home. 

IOWA 
Openings 

Aurelia — American;  Fort  Dodge — Lyric 
Terrill— Rialto ;  Vail— Cozy  Comer  and 
.Sterling. 

Changes  in  Ownership 

Ackley— Palza,  sold  to  M.  E.  Broom  by  J. 
C.  Travis;  Cedar  Rapids — Isis,  sold  to 
Bluechel  &  Lannon  by  Frank  Amuse.  Co.; 
Clermont — Opera  House,  sold  to  E.  M. 
Houg  by  C.  O.  Chri?t:  Davenport— Lib- 
erty, sold  to  Ward  &  Carrow  by  Joe  Mat- 
thews; Dcs  Moines— Star,  sold  to  Law- 
rence Prosser  by  Harry  Vickers ;  Diagonal 
—Crest,  sold  to  RTr.  Collier  by  B.  West  • 
Farmcrsville— Liberty,  sold  to  A.  L.  Davis 
by  Copeland  &  Cariington ;  Fredericksburg 
—Burg,  sold  to  Grantham  &  Peters  by  F 
Mertz;  Greenfield— Lyric,  ?oId  to  H  H 
Stanley    by    M.    Meisner;    Holstein— Moon,  I 


Exhibiiors 
Daily  Reminder 


' 


Spring  is  here. 

Brush  up  house, 

uniforms,  etc. 


Tuesday,  March  27,  1928 


sold  to  T.  A.  Clark  &  J.  M.  Hupf  by  C. 
Christenson;  La  Claire — Pastime,  sold  to 
Frank  Sheeser  by  R.  Williams;  Mechan- 
icsville>— Rialto,  sold  to  F.  M.  Rulon  by 
Scolaro  Amuse.  Co. ;  Palla-Alama,  sold  to 
Neal  Huntzinger  by  Chris  Nelson;  Sioux 
City — Palace,  sold  to  Mr.  Games  by  Ed 
Awe;  Toledo — Cozy,  sold  to  W.  J.  Miller 
by    Mr.    Rogan. 

Closings 

Barnes  City — Opera  House;  Brandon — Pas- 
time ;  Clinton — Orpheum  ;  Clio — Pastime  ; 
Colona — Colona  ;  Dickens — Rivola  ;  EUma — 
Family;  Iowa  City — Majestic;  Irwin — 
Princess ;  Little  Port^Victory ;  Mclntyre 
— Idle  Hall ;  Marble  Rock — Opera  House  ; 
Melvin  —  Lyric  ;  Prescott  —  Community  ; 
Riverside  —  Rainbow  ;  Rowen  —  Opera 
House;  Stratford— The  Stratford;  Water- 
loo— Rialto,    Plaza    and    Riviera. 

KANSAS 
Changes  in  Ownership 

Atchison — Crystal  and  Royal,  sold  to  Mid- 
land Theater  and  Realty  Co.  by  Sears 
Amuse.  Co. ;  Chanute — Peoples  and  Main- 
street,  sold  to  Midland  Theater  &  Realty 
Co.  by  Capitol  Enter.  ;  Clifton — Electric, 
sold  to  E.  &  D.  Karris'  by  C.  M.  Worley ; 
EJldorado^Eldorado  and  Palace,  sold  to 
Midland  Theater  &  Realty  Co.  by  Capitol 
Enter. ;  Herndon — Opera  House,  sold  to 
John  Schieferecke  by  W.  P.  Portschy ; 
Howard — Crooks  Opera  House,  sold  to  W. 
B.  Koch  by  Geo.  Gotobed ;  Jennings — 
American  Legion,  sold  to  John  Schiefereck 
by  E.  D.  Heatherington ;  Meade — Globe, 
sold  to  Ed  Rowland  by  W.  H.  Griggs; 
Melvern — Happy  Hour,  sold  to  A.  R.  Ball 
by  C.  W.  Ingels;  Utica — Olympic,  sold  to 
Ray    .Schell    by    Anna    Nelson. 

Closings 
Leon — The    Leon;    McDonald — The    McDon- 
ald;   Parker— City    Hall. 

KENTUCKY 
Re-Openings 

Glencoe — The  Glencoe ;  Tomkinsville — Amer- 
ican. 

Changes  in  Ownership 

Adairville — Princess,  sold  to  Fred  Jenkins; 
Alta  Vista— .The  Vista,  sold  to  J.  H. 
Kincheloe  by  Mrs.  M.  Dunlap :  Latonia — 
Derby,  sold  to  J.  F.  Potts  by  Daniel 
Worth;  Wickliff— Swan,  sold  to  Gill  Pace 
by    C.    B.   Wickliffe. 

Closings 

Blackey — Rodney  ;  Bulan — Liberty  ;  Camp 
Tayloi^The  Taylor;  Gatliff- The  Gat- 
hff;  Hueysville — Bosco  ;  Madisonville — 
Bell's   Playhouse. 

LOUISIANA 
New  Theaters 

Edgard — Barre's. 

Changes  in  Ownership 

MelvUe— Star,  sold  to  Ferd  Dudenhefer  by 
Mrs.  C.  H.  Coflfree;  New  Orleans — Mars. 
jold  to  J.  Gussoni  &  B.  Ducoing  by  R 
Katz. 

Closings 

New  Orleans— Grand  and  St.  Maurice;  Rin- 
gold— The   Ringold. 


SENATE  TAKES  UP 
TAX  BIEL  ON  APRIL  3 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — The  Senate  finance 
committee  will  take  up  the  tax  bill, 
already  passed  by  the  House,  on  April 
3,  it  is  announced  by  Senator  Reed 
Smoot  of  Utah,  chairman.  At  that 
time,  it  is  proposed  to  interrogate  a 
representative  of  the  Treasury  Dep't. 
who  will  be  armed  with  the  latest 
statistics  as  to  the  amount  of  income 
received  by  the  Government  this  year 
as  compared  with  a  year  ago. 

Giving  assurances  that  there  will 
be  tax  legislation  enacted  during  this 
session  of  Congress,  Senator  Smoot 
declared  that  there  have  been  very 
few  requests  coming  to  him  for  hear- 
ings on  the  bill,  and  there  are  only 
about  three  items  in  the  measure  of 
which  he  has  heard  any  complaint 
at  all. 


Von  Boon  Is  Chamas  Aid,e 

Toledo — La  Von  Boon,  formerly 
with  the  Schine  Enterprises  at  Sid- 
ney, C,  now  is  assistant  to  Nat  Char- 
nas,  Toledo  circuit   owner. 


Wilder  at  Norfolk,  Va. 

Norfolk,  Va.  —  W.  S.  Wilder  is 
managing  the  Newport,  recently 
opened  with  1,000  seats.  Its  cost 
was    approximately    $200,000. 


Celebrity  Closes  for  25 

Sydney  —  Celebrity  Pictures  has 
taken  over  distribution  of  25  feat- 
ures brought  to  Australia  by  Euro- 
pean Films  Co. 


Playing  Third  Week 

"The  Last  Moment"  is  at  the 
Greenwich  Village  Theater  for  a  third 
week. 


Archer   Wins   Sales   Drive 
Vancouver,    B.    C. — J.    E.    Archer, 
local    branch    manager,    is    winner    of 
the  First  National  Month  sales  drive. 


Vidors    Going    Abroad 

Eleanor  Boardman  and  lier  hus- 
band. King  Vidor,  are  to  leave  soon 
for   Europe 


Brandt,    Europe-Bound 

Joe  Brandt,  president  of  Cohinil)ia, 
is  aboard  the  Leviathan,  due  in 
Southampton  the  end  of  tlie  week. 
He  will  be  gone  six  weeks  on  a  com- 
bination   business    and    pleasure    trip. 


Otis  Thayer  in  N.  Y. 

Otis  B.  Thayer,  who  years  ago  was 
with  Selig,  is  in  New  York,  follow- 
ing completion  of  direction  of  "Trac>, 
the  Outlaw." 


Loew  and  U-A  Open  Theater 

Columbus,  O. — Loew's  and  United 
.\rtists'  Ohio  theater,  a  new  $3,000.- 
000  theater  with  3,500  seats,  has  open- 
ed. Officials  attending  the  opening 
were  E.  A.  Schiller,  Louis  K.  Sidney, 
Charles  Moskowitz  and  Joseph  Vogel. 


Schulberg    and    Jaffe    Plan    Trip 

B.  P.  Schulberg  and  Sam  Jaffe 
plan  a  trip  to  New  York,  from  the 
Coast. 


OiULV  TIPS  WHICU  MEAI1  DOUABS  fOC  SHOW! 


"The  Circus" 

(United  Artists)        j 

Part  of  the  exploitation  wallif 
use  of  waiters'  checks  in  well  kiv; 
rotisserie  and  delicatessen  w 
heavy  display  ad  of  the  engage 
According  to  the  practice  of  w; 
the  check  was  laid  face  dowi 
beside  the  patron's  plate.  Conset 
h',  the  ad  was  plainly  in  view 
the  check  remained  on  the 
The  theater  furnished  the  check 
the  restaurant  used  about  25,(j 
the  checks  each  week, 
Chinese,  Los  Angeles. 


■Graujn' 


"The  Enemy" 
(M-G-M) 

A  tie-up  was  made  with  radii 
tion,  owned   by  local  newspape'in 
they  plaved  the  music  from  tli  ai 
war,    to    be    identified   by  con;i 
for  passes  to  see  "The  Enemy"., k,- 
plan  resulted  in  having  the  plaJi||Ll 
and  the  picture  and  theater  annc^ftl 
over   the   air   for   a    15  minute 
for    three    days. — Victor   Wilsc^BB 
jou,   New   Haven,   Conn.  I^vi 


"Feel  My  Pulse" 
(Paramount) 

Co-operative    tie-up    with   a 
store    resulted   in   that   store  utl 
it's    window    for    a    display   ofj 
favorite  candv,  photos  of  Miss  l| 
and    a    neatly    lettered    windov 
reading,  "Oh  Doctor!  Feel  My| 
and   see   if  it  isn't  about  time 
another    box    of     Geo.     K.    Bl 
Chocolates — See  Bebe  Daniels  il 
My   Pulse — It's  a  Scream — Tivj 
H.    R.    Rogers,    Tivoli,    Chattaf 
Tenn. 


"Finders  Keepers" 
(Universal) 

A   song   by  the   same  name 
film  was  dedicated  to  the  star. 
La    Plante    some    time    ago   by. 
Corbell    and    Merton    H.    Boriu 
music  store  carried  a  window 
sheet  music,  the  cover  of  \\\\\ 
the  star's  picture.     Stills  and  tl 
date  also  were   displayed.     Th 
broadcasting   station   placed  tli 
on    its    programs    three    days 
vance  with  a  special  introductic 
ing    attention    to    the    showing! 
ginia,  Charleston,  W.  Va.         | 


tlir 


pi.: 


V,.- 


"Her   Wild    Oat" 
(First  National) 

On  a  table  under  the  marq 
the  sidewalk's  edge,  was  a  bo: 
with  earth,  with  oat  shoots  gi 
in  it.  A  sign  surmounting  tl 
read:  "Coming  Up,  'Her  Wil 
with  Colleen  Moore."  To  the 
the  growing  wild  oats  was 
filled  with  various  articles.  ' 
projecting  up  from  the  barrel 
"Find  'Her  Wild  Oat'  here  M 
Tuesday  and  Wednesday."  1 
away  in  some  of  the  articles 
barrel  were  oat  grains.  Any 
discovering  one  of  them  was  f 
to  a  pass  to  see  the  picture. 
Young,  Victory,  Salisbury,  N. 


filled 

Vili! 

:  bt.^ 

,0a; 

[ft  M 

•afl 

the 
Irson 
litled 
'Fred 


DAIUY 


-Coast  Wire  Service 

Paramount  Talking  Film 


IE|]Y  DEVICE  SOON 


T' 


BE  USED  BY  EiitM 


.11    of    the    talking    picture 
eloped  by  Roy  Pomeroy,  is 
to  -be  undertaken  by   Para- 
an  early  date.     The  device 
was    designed    to    produce 
ects   for   pictures,    and    first 
with  "Wings."  Like  Movie- 
device  also  enables   filming 
'tj<ing  newsreel."    The   device 
iloped    in    cooperation    with 
Electric,  so  the  company  may 
ited  to  use  the  G.   E.  talking 
irejisteni,  which  FBO  also  is  to 
e 


ist  with  Milton  Sills 

:or;  Kotsonaros  has  a  support- 
-ol|in  "The  Hawk's  Nest,"  star- 
'  *-in   Sills.     Doris   Kenyon   is 
eminine    lead,    with     Mon- 
e    and    Sojin    in    prominent 
Jenjamin    Christianson   is   di- 
ng 


nee  Titling  "Lilac  Time" 

Spence     is     titling     "Lilac 
iie    recently-completed    Col- 
le-George   Fitzmaurice  pro- 
loiifor  First  National. 


Ay 

nfi  to 

n 

>at 
ro 
•o< 


Signs    Shirley    Palmer 

■Stahl  has  signed  Shirley 
a  long  term  contract.  She 

completed  the  second  lead 
Scarlet  Dove,"  and  her  next 

will  be  "Marriage  of  To- 
'    an    original    by    Raymond 


^bia   Signs    Buckingham 

.  .io     Buckingham      has     been 
cd|by   Columbia   to    direct    "Be- 
Blondes." 


Dbt 


lawks   Cast    Complete 

Armstrong,  borrowed  from 
e,  and   Heine    Conklin,   com- 
e    cast    for    Howard    Hawk's 
pduction  for  Fox,  untitled. 

B3  Starting  First  of 
few  Season's  Specials 

starts  today  at  FBO  on  the 
ture  of  the  1928-29  program, 
J  as  a  special.  Clive  Brook 
ne  Rich  head  the  cast  under 
f-tjn  of  Bert  Glennon.  William 
n  wrote  the  story,  based  on 
angwill's  "The  Big  Bow  Mys- 
with  screen  adaptation  by 
Adamson. 


31 


utting  Barrymore  Opus 

tor  Sam  Taylor  and  Hal  C. 
ilin  editor,  are  cutting,  editing 
ing  John  Barrymore's  "Tem- 
ivhich  soon  will  be  ready  for 
by  United  Artists.  John  W. 
ne,  Jr.,  who  supervised,  prob- 
ill  personally  take  a  print  to 
'ork  upon  its  completion. 


Again  Together? 

Asher,  Small  &  Rogers  may 
bj  formed  again  as  a  producing 
iirm,  it  is  reported.  The  part- 
ners recently  dissolved  the  firm, 
after  making  a  number  of  pic- 
tures. 


Two  in  Preparation  for  T-S 

Arthur  Gregor  will  direct  "The 
Loves  of  Sappho"  for  TifTany-Stahl, 
the  story  being  prepared  by  Viola 
Brothers  Shore.  George  Archain- 
baud  will  make  "Ladies  of  the  Night 
Club"  with   Cissy  Fitzgerald. 


Fazenda  in  "Noah's  Ark" 

Louise  Fazenda  is  the  newest  addi- 
tion to  the  cast  of  "Noah's  Ark" 
which  Michael  Curtiz  will  direct  for 
Warner  Brothers.  Noah  Beery  and 
Dolores  Costello  also  have  featured 
parts  with  the  role  of  the  Biblical 
character  yet  to  be  filled. 


Cast  With   Harry   Langdon 

P^lorence  Turner  has  returned  to 
the  screen,  and  is  playing  a  role  in 
Harry  Langdon's  current  production. 
Chas.  Stevens  has  also  been  cast  for 
a  part.  Alma  Bennett  plays  oppo- 
site the  star. 


Lloyd  Leaving  Friday 

Harold  Lloyd  leaves  for  New  York 
Friday  to  be  present  at  opening  of 
"Speedy"   at   the   Rialto. 


A  Little 

from  ** Lots'' 


By    RALPH    WILK 


Hollywood 

ROD  HICKOK,  who  has  been  asso- 
ciated with  Tom  Terriss  for  IS 
years,  is  assisting  him  on  "Clothes 
Make  the  Woman".  Rod  and  Tom 
have  made  trips  to  Spain,  France, 
Cuba  and  other  countries. 

Our  Passing  Show:  Lambert  Hill- 
yer  and  George  Stone  giving  rides 
to  appreciative  passengers;  Hurry 
Brand,  Harry  Lichtig,  Lou  Maran- 
gella  and  Sam  Katzman  chatting  at 
the  Fox  studio;  STniling  Helen  Logan 
auburn  topped,  discussing  blondes. 

*  *  H^ 

Big  Ben  Silvey  is  one  of  the 
busiest  assistant  directors  on 
the  Coast.  He  has  worked  on 
12  pictures  since  coming  to 
Hollywood  and  is  now  assist- 
ing   Benjamin    Christianson   at 

First   National. 

*  *         * 

Al  Martin,  who  titled  187  pictures 
in  1927,  is  enjoying  a  ivell  earned 
vacation  in  Honoliihi.  Al  has  titled 
500  pictures,  which  is  believed  to  be 
a  record. 


EOUR  STORIES  PURCHASED 
BY  JESSE  GOLDBURG 


Four  stories  have  been  purchased 
by  Jesse  J.  Goldburg  and  have  been 
decided  upon  as  the  first  four  of  the 
1928-29  product  of  First  Division  Dis- 
tributors. The  stories  are  "The  Come- 
back," "The  Bum,"  from  the  Mun- 
sey  Magazine  story  by  Charles  K. 
Harris;  "The  Mocking  Chevalier" 
and  "The  Pink  Pearl." 

It  is  understood  that  these  are  only 
working  titles  and  changes  will  be 
made  before  release.  Goldburg  is 
at  the  Metropolitan  studios,  Holly- 
wood, arranging  for  players,  writers 
and  directors  for  next  year's  18,  the 
first  of  which  is  scheduled  to  go  into 
production   early   in    May. 


Frances  Hyland  Active 

Frances  Hyland  has  completed 
continuity  of  "Marriage  of  Tomor- 
row," an  original  by  Raymond 
Schrock  and  has  started  "Beautiful 
but    Dumb." 


Cast  with  Harry  Langdon 

"Bud"  Jamison,  Charles  Stevens, 
Harry  Schultz  and  Florence  Turner 
have  been  signed  for  parts  in  Harry 
Langdon's  current  production,  an 
original  by  Arthur   Ripley. 


Huntley  Gordon  Signed 
Huntley  Gordon  will  be  back  at 
the  M-G-M  studios  after  a  lengthy 
absence,  when  Harry  Beaumont  be- 
gins "The  Dancing  Girl,"  in  which 
Gordon  plays  the  role  of  Joan  Craw- 
ford's father.  Johnny  Mack  Brown 
has  the  lead. 


Byer  Finishes  Role 

Charlie  Byer  has  completed  his 
role  in  Tiffany-Stahl's  "Clothes  Make 
the  Woman." 


Hersholt  Contract  With 
"U"  Extended  One  Year 

Contract  of  Jean  Hersholt  has  been 
extended  a  year  by  Universal. 


■  If  You  Are  in  the' 


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I 


Phone   Penna.    0330 

Motion    Picture    Department 

U.    S.   and   Canada  Agents  for   Debris 


And  That's  That 


By  PHIL  M.  DALY 


VrOU  may  recall  that  startling  serial 
A  story  that  has  been  appearing  in 
this  column  at  odd  intervals.  It  is 
a  True  Romance  that  Bernarr  Mac- 
(•"adden's  publications  passed  up  be- 
cause it  was  too  hot.  In  the  last 
spasm  we  had  Galluping  Bruce,  the 
hero  of  the  AM  PAS,  trying  to  hire 
Madison  Square  Garden  for  the  big 
Blow  of  the  industry  for  the  fatal 
night  of  March  31.  It  seems  that 
the  Astor  ballroom  will  only  contain 
1,000  guests.  Already  5,000  people  are 
clamoring  for  tickets.  Now  go  on 
with  the  story. 


A  pretty  youth  dashes  in  to  the 
Astor,  bearing  a  manuscript 
ivrapped  up  in  a  Colitmbia  press 
sheet.  It  is  no  other  than  the  great 
playwright,  Alex  Morse.  He  is  pur- 
sued by  David  Belasco  and  the  Shu- 
bert  boys.  They  frantically  wave  big 
royalty  checks  at  him  for  the  pre- 
cioiis  manuscript.  Alex  throws  his 
right  hand  above  his  classic  dome 
dratnatically,  and  cries:  "Stand 
back  boys!  I  love  the  crinkle  of 
your  checks,  but  this  skit  can  ordy 
be  produced  worthily  by  the 
AMPAS."  Believe  it  or  not,  the 
Shubert  boys  and  Belasco  believed 
him.  In  the  next  histallmeyit  the 
real  dirt  will  be  uncovered.  Read  it 
at  your  peril. 


June  Collyer,  Fox  player,  believes 
in  being  up  to  the  minute  in  every 
respect.  She  now  is  negotiating  pur- 
chase of  a  cabin  monoplane,  for  com- 
nmtation  purposes  between  New 
Vork  and  Los  Angeles. 


Motion  pictures  are  being  utilized 
in  diplomacy  by  the  British,  with  a 
complete  record  of  his  present  tour 
to  be  given  by  the  foreign  office  to 
Ameer  Amanulla,  Afghan  sovereign, 
from  tvhom  concessions  are  being 
sought.  The  Ameer  is  fond  of  pic- 
tures. 


ANSWERS 
ALL  QUESTIONS 


1000  Pages 
Cloth   Bound 


FREE 

TO 

Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


Qualified>-Qua]ityj 

Harr^i  Ashcr  gp  Bostm 

knows  ProcliicGr's\^liic 

I 

A,    Carlos  \ 

supervised  the  first  mam- 
moth production  ever  made 
in  this  country,  "The 
Daughter  of  the  Gods." 

He  has  supervised  produc- 
tions costing  a  half  million 
dollars  and  he  has  made 
pictures  in  every  section  of 
the  universe,  including  Italy, 
Palestine  and  Egypt. 

A,  Carlos 

has  supervised  production 
of  such  pictures  as — 

"The  Tale  of  Two  Cities" 

"The  Honor  System" 

"Cleopatra" 

"Jack  and  the  Beanstalk" 

"The  Unknown  Purple" 

All  mammoth  Box  Office 
Attractions. 

You  can  depend  on  A.  Carlos 
putting  every  ounce  of  his 
production  experience  in 
Quality's  pictures. 


QUALITY 

DISTRIBUTING    CORPORATION 
1540  Broadway,  New  York 


GEO.  H.  DAVIS 
Pres. 

P.  J.  RICHRATH 
Secty.-Treas. 


A.  CARLC 
V.-Pres. 


WOyOOO  Potential  Audience  for  Radio  Itook-up 


0 


EWSPAPER 
^ILMDOM 


// 


ALL  THE  NEWS 
ALL  THE  TIME 


XI 


II    No.  74 


Wednesday,  March  28,  1928 


Price  5  Cents 


Critics 


snrts  writers  disliked 
Drt  if  financial  editors  lost 
jircick  for  the  market,  if 
iti?  thought  all  art  was 
or  if  dramatic  editors 
of  sympathy  for  the 
wat  a  pretty  pass  things 
cue  to.  We  might  add 
n  jcture  critics  to  the  list, 
thi  discourse  deals  with 
rothers   of  the  profes- 


Dllowing,  written  by 
S.  bhen,  Jr.,  who  dissects 
fo  the  "Evening  Sun"  in 
Y(k,  has  been  brought  to 
ttetion : 

t'he  such    a    production    as    'The 

r  ird'  comes  to  town  one  knows 

thi  stage    is    safe    from    any    on- 

ht^ommercial   or  artistic,   on  the 

screen    *    ♦    *   One   realizes 

m,    round,    analytic,    cxcit- 

■    *  *  offers  more  entertain- 

ai|  audience    value    per    inch    ot 

i,'U<than    all    the    smashing,    nar- 

ythmic     effects     of     first-rate 


latened  by  Bias 

learly   shows   that  John   is 
neither  a  lover  nor  an  ad- 
lictures.     Granting  that   he 
It   to    slam    bad,    little    pic- 
use    they    are    bad,    it    ap- 
is  that,   in   all   fairness,    he 
^    clear    of    complete    bias, 
nice    chap,    but    someone 
e  him  for  a  walk  through 
nd  straighten  out  his  angle 
s. 


Meighan 


onsiderable     de  in     the 

5f  a  proper  story.    Tommy 

arjwill    soon    be    back    on    the 

•   "The    Racket".       Shooting 

commenced    with    Lewis 

n  directing.      Here   is   a   star 

iternational   following   that 

5  been  a  credit  to  pictures. 

JCterizations     have     always 

;e    of    typical    red-blooded 

manhood.       Advice    from 

forecasts  "The  Racket"  as 

St  picture. 


Protection 

Pff  nable  in  many  situations, 
ixtended  beyond  natural 
•  ents  the  goods  from  mov- 
luent  runs,  therefore,   get 

--.  l.eii    the    prestige    and    ad- 

n^if  first  runs  are  exhausted. 

'   "!  a  practice  that  needs  ad- 

K  A  N  N 


VONDERFUL!  VIVACIOUS!  VIBRANT!  VOLUPTUOUS!  VULL 
of  vim  and  vigor.  "VAMPING  VENUS."  Vhat  a  vUm!  FIRST  NA- 
TIONAL'S tremendous  SPECIAL  with  Charlie  Murray,  Thelma  Todd, 
Louise   Fazenda.     Spectacle,   pageant   and   comedy   galore. — Advt. 


OFFERED  BY  COLUMBIA 


Six  pictures  are  being  offered  at  a 
special  price  to  exhibitors  who  have 
not  played  Columbia  pictures,  as  an 
introductory  group  offer  in  connec- 
tion with  Columbia  Victory  Drive, 
which  started  Feb.  20  and  continues 
until  April  7.  Led  by  Cecil  E.  Ma- 
berry,  general  sales  manager,  Colum- 
bia sales  force  now  is  carrying  on  its 
campaign  throughout  the  nation.  The 
{Continued    on    Page    8) 


CHILDRENTO  BE  BARRED 
FROM  QUEBEC  THEATERS 


Montreal — Third  reading  of  the  bill 
to  bar  children  under  16  years  of  age 
from  picture  theaters  was  passed  by 
vote  of  57  to  5  and  the  law  will  be- 
come effective  following  termination 
of  the  session  in  April.  This  makes  it 
an  offense  to  permit  children  to  at- 
tend a  theater  at  any  hour  of  tl^e  day 
or  evening,  whether  or  not  accom- 
panied by  a  guardian.  The  only  con- 
\Continued    on    Page    8) 


Complete  Service  Plan  Keeps 
1,000  Houses  Open,  "U"  Says 


Reciprocal  Deal  Made  by 
Warners  in  Germany 

Berlin  (By  Cable) — Warners  have 
made  a  production  and  distribution 
agreement  with  National  Film  A.G. 
The  latter  is  declared  taking  over  18 
Warner  films  under  its  "kontingents." 


The  growing  importance  to  small 
exhibitors  of  Universal's  Complete 
Service  Contract,  is  outlined  in  a 
statement  by  Ben  Y.  Cammack,  new- 
ly appointed  sales  manager  for  short 
products   and    complete    service. 

Complete  service  was  brought  to 
the  fore  in  the  Brookhart  hearing  by 
(ContittMed    on    Page    7) 


PROGRAM  OF  UNie 
MEMBERS  0N52  STATIONS 

Average  Radio  Audience  is 

5.4  Persons  Per  Set, 

Survey  Disclosed 

Fifty  million  persons  comprise  the 
potential  audience  for  the  radio 
broadcast  in  which  United  Artists 
members  will  participate  tomorrow 
night.  This  estimate  is  based  on  a 
survey  made  some  months  ago  states 
the  National  Broadcasting  Co.,  which 
showed  an  average  of  5.4  persons 
listen  in  on  each  set  on  ordinary  pro- 
grams. This  number,  it  is  stated, 
may  be  increased  on  special  pro- 
grams. There  are  close  to  7,500,000 
sets   throughout  the   nation. 

Fifty-two  radio  stations,  in  31 
^Continued    on    Page    8) 


Cleveland  Not  Excited 
Over  U.  A.  Broadcast 

Cleveland — Radio  broadcast  Thurs- 
day by  United  Artists  members  has 
failed  to  cause  any  stir  here.  Exhibi- 
tors are  too  excited  over  the  protec- 
tion situation  and  little  has  been  said 
about  the  broadcast.  Effort  is  being 
made  by  the  local  United  Artists  of- 
fices to  induce  theaters  to  hook-up  on 
the    program. 


France  Looks  Forward  to 
Arrival  of  Will  H.  Hays 

Paris — What  will  be  the  attitude 
of  American  film  companies,  with  re- 
spect to  the  situation  caused  by  the 
French  restrictive  decree?  This  is  the 
question  agitating  France,  eagerly 
awaiting  arrival  here  Friday  of  Will 
H.  Hays.  Whether  Anierican  pro- 
ducers are  ready  for  a  reciprocity  ar- 
rangement, or  intends  to  ignore  the 
French  market  until  the  decree  is 
modified,  are  subjects  of  speculation. 


Stanley  Centering  More 
Activities  in  New  York 

For  the  first  time  in  its  history, 
directors  of  the  Stanley  Co.  meet  in 
New  York  today.  Irving  Rossheim 
president,  is  averaging  three  or  four 
days  in  New  York  and  the  organiza- 
(.Continued    on    Page    8) 


Lasky  Coming  East 

Jesse  L.  Lasky  is  slated  to  arrive 
in  NeV'  York  late  this  week  from  the 
Coast. 


DAILY 


Wednesday,  March  21  i 


a 


!Zl«  MlK^^'^LLTHE  NEWS 


MXLIII  No.  74  Wednesday,  March  28,1928  Price  5  Cents 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  \--  »"" 
copyright  (1928)  by  Wid's  Films  and  !■  lira 
Folk  Inc.  J.  \V.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editer;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager.  Entered 
as  second  class  matter.  May  21,  1918,  at  the 
po.t  office  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  tree) 
L'nited  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday 
New  York.  Hollywood,  California — Ralph 
Wilk  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London— Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin — Lichtbildbuebue, 
Friedrichstrasse,  225. 


Arthur  Lake  to  Star  in 
Series  of  One  Reelers 

Universal  City — Arthur  Lake  will 
be  starred  next  season  by  Universal 
in  a  series  of  13  one  reel  comedies  en- 
titled "Horace  of  Hollywood."  The 
series  will  portray  the  adventures  of 
a  young  man  trying  to  break  into 
pictures.  Lake  also  is  slated  to  be 
featured  in  two  full  length  pictures  at 
Universal  City  during  the  coming 
months.  One  is  expected  to  be  "Navy 
Blue,"  from  an  original  by  Earl  Snell, 
and  the  other  "Ship  Ahoy,"  by  John 
Clymer. 


Interest  Great  in  Action 
of  U.  S.  Against  Exchanges 

Chicago — There  is  great  interest 
here  in  tke  complaint  filed  by  the 
U.  S.  district  attorney  against  11  film 
companies  and  the  Chicago  exhibitor 
unit,  charging  conspiracy  to  restrain 
trade  in  connection  with  alleged  re- 
fusal of  films  to  theaters  which 
sought  to  remain  open  during  the 
operators'  strike  last  fall. 

Price  Places  Second  Star 
Under  Contract  on  Coast 

It  is  understood  Oscar  A.  Price 
who  has  just  signed  Richard  Tal- 
madge  to  make  a  series  of  pictures 
has  placed  another  star  under  con- 
tract. The  name  is  held  secret  for 
the  time  being. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  1  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Bryant    3040 


Steiner  to  Produce  Hart 
Series  for  Canadian  Firm 

Calgary,  Alta. — William  Steiner, 
New  York,  is  to  have  charge  ot 
production  of  a  series  of  Neal  Hart 
l)ictures  planned  by  a  local  syndicate 
which  is  to  make  quota  pictures.  Of- 
ficers of  the  company  are:  Pat 
Burns,  millionaire  meat  packer  and 
rancher;  A.  E.  Cross,  owner  of  con- 
siderable ranch  property;  and  John 
I.  MacFarland,  former  president  of 
the   Alberta   Pacific    Grain   Co. 


Ezell  Leaves  for  South 

Claude  C.  Ezell,  southern  and  west- 
ern sales  manager  left  New  York 
yesterday  for  Atlanta,  New  Orleans 
and  other  points  in  the  southern  di- 
vision. 


"Cress"  Smith  Back 
Cresson  E.  Smith,  assistant  general 
sales  manager  of  United  Artists,  has 
returned  to  New  York  from  a  three 
months'  sales  trip  through  the  middle 
west  and  south. 


Big  3  Buys  "Last  of  Czars" 
Herman    Axelbank    has    sold    dis- 
tribution  in   the   New   York   territory 
to  the  Big  Three   Film   Co. 


Rayart  Starts  1928-'29 
Line-Up  About  May  1 

W.  Ray  Johnston,  president  of 
Rayart,  back  in  New  York  from  the 
Coast,  said  yesterday  that  work  on 
"The  Midnight  Adventure,"  last  of 
the  current  season's  schedule  of  30 
pictures  is  now  in  work.  There  will 
be  20  for  1928-1929,  as  noted,  and 
work  on  them  will  begin  about  May 
1  at  Metropolitan. 


FitzPatrick  Has  Easter  Film 

Exhibitors  are  booking  "George 
Frederick  Handel,"  one  of  James  A. 
FitzPatrick's  "Famous  Music  Mas- 
ters" subjects  for  Holy  Week  and 
Easter  Week  showings  because  of  its 
theme  and  musical  score.  Handel 
wrote  some  of  the  most  famous  ora- 
torios including  the  Messiah,  portions 
of  which  including  the  "Hallelujah 
Chorus"  are  featured  in  the  score. 
The  Paramount,  New  York  is  show- 
ing "Handel"  during  Holy  Week. 

Fox  Continuing  With  3 
Long  Runs  on  Broadway 

Fox  will  continue  with  three  road- 
show runs  oiil  Broadway,  with  open- 
ing April  9,  of  "The  Street  Angel"  at 
the  Globe.  "Mother  Machree"  moves 
froni  that  house  to  the  Times  Square 
April  9,  replacing  "Sunrise,"  which 
the  day  previous  will  close  a  run  of 
28  weeks.  "Four  Sons"  continues  at 
the   Gaiety. 

S.  W.  Hatch  Returns  to  N.  Y. 

Stanley  W.  Hatch,  western  sales 
manager  for  First  National  has  re- 
turned to  the  home  office  after  two 
months  spent  in  his  territory,  mostly 
on   the    Pacific    Coast. 


Byrd  Plans  Fihn  Record 
of  Trip  to  South  Pole 

Motion  picture  record  of  his  South 
Pole  flight  will  be  made  by  Com- 
mander Richard  E.  Byrd.  His  pic- 
ture record  of  the  flight  to  the  North 
Pole  was  released  by  Pathe. 


Financial 


(s)   Am.    Seat.     .  .  . 

Bal.    &    Katz.. 

(c)    con    Fm.    Ind.. 

*(c)      do  pfd 

(s)   East.    Kodak     . 

*(s)     do   pfd 

(c)  Film  Xnsp.  .  .  . 
*(s)  First  Nat.  pfd. 
(s)  Fox  Fm.  "A", 
(c)  Fox  Thea.  "A" 
*(c)  Intern.  Proj.  . 
(b)  Keiths  6s  46.. 
(s)        do    com. 

(s)        do    pfd 

(s)    Loew's   com.    .  . 

(s)        do    pfd 

(b)  do  6s  41ww. 
(b)  do  6s41x-war. 
(s)  M-G-M  pfd.  .  . 
(s)  M.  P.  Cap.  .. 
*(s)  Orph.  Cir.  .  . . 
*(s)  do  pfd.  .  .  . 
(s)    Para.    F-L     . .  . 

*(s)      do    pfd 

(b)        do  6s  47   

(b)    Par.  By.5>4s51. 

(s)    Pathe    

do   "A"    

do  7s  37    . . . 


High 

225/8 


Low    Close      Sales 


41K 
70^ 
22  J^ 


172       167Ji 


7S7A 
18J4 

99ii 
21 

93ys 

68  o>^ 

101?^ 

108^ 

lOOM 

25  7/^ 

65/8 


77J4 

9914 
20 
93 
6614 

lOl'A 

1085^ 

100)4 

25M 

6 


1165i   114H 


(s) 
(b) 
(o)   Roxy  "A" 


do    units     . . . 

do    com. 
(o)    Skouras  Bros.   . 
Stanley    Co.     .  . 
(o)    Technicolor 
(c)    Trans-Lux     .  .  . 
(o)    United  Art.   .  .  . 
(0)        do     pfd. 
*(o)    Univ.  Ch.  com. 
♦(o)     do    pfd.     ... 
*(c)   Univ.   Pict.    .. 
*(s)     do     pfd. 
*(c)   Warner  Bros.. 
(s)       do    "A"    ... 
(c-b)   do    6i^s    28.. 


(o) 
(oj 


99^ 
102^ 
3ys 
14 

62  Ji 
28/a 
31 
6 
•38 
48^ 
2 

4H 

13 

80 

2 

80 


19/8 
27/8 
109 


4m 

71 
22^ 

22  K 
168 
12254 
454 
106 

7854 

18/8 

8 
9954 

2on 

93/8 
68 

lom 

108J4 

loOM 

25/8 
6 

29 

99H 
IISM 
121J4 

99M 

102J4 

3/8 

14 

62  J4 


9954 
102J4 

3 
13H 
6254 
3054 
33 

7 
40 
48 

4 

454 

15 

85  

sV  ■  ■    .' .'  ■  ■ 

22 

97 

185^  ISYs 
2634  275i 
10754   109 


1,000 
'366 
l',766 

's66 

I'.SOO 
500 

i",66u 

2,500 

300 

10,200 

500 

6,000 

13,000 

200 

400 

8,966 

7',666 

1,000 

1,300 

700 

14,000 


48  

'4%     l",666 


1,200 

1,600 

55,000 


*  Last    Prices   Quoted. 

tb)   Bond   Market. 

(c)    Curb    Market. 

(o)   Over  the  Counter  Transactions    (Bid   and 

Asked). 
Is)   Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange   and   Stanley   in   Philadelphia. 

150,000  Shares  of  Pathe 
Stock  Held  by  K-A-0 

Keith-Albee-Orpheum,  through  B. 
F.  Keith  Corp.,  holds  150,000  of  the 
700,876  shares  of  no  par  common 
outstanding  of  Pathe  Exchange,  it 
is  revealed  in  data  contained  in  ap- 
plication of  K-A-O  to  the  New  York 
Stock  Exchange  for  recent  admission 
of  100,000  par  value  $100  preferred 
and   1,400,104   no   par   common. 

The  listing  shows  that  the  Keith 
organization  had  25  subsidiaries  and 
35  affiliated  concerns  while  the  Or- 
pheum  Circuit  had  39  subsidiaries 
and  seven  affiliated  companies.  The 
Keith  companies  own  in  fee  17  the- 
ater properties,  and  have  three  under 
construction.  Twenty-seven  theaters 
are  leased  by  the  company  and  its 
subsidiaries  and  two  are  under  con- 
struction. Orpheum  has  20  theater 
properties  which  it  owns  in  fee  and 
32  theater  leases  through  subsidiaries. 
In  addition  115  theaters  are  owned, 
leased,  or  operated  by  companies  in 
which  Keith  owns  varying  amounts 
of  stock. 


i 


Call 
WAFILMS,   Inc. 

Walter  A.   Futter,   Pre*. 

for 

Library  Stock  Scenes 

New   York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 

Bryant  8181      1123   No.   Bronson  Ave. 


Stuber  Named  Colonel 
Governor  of  Keni 

Rochester,    N.    Y. — In   reco 
of   his  achievements  in  the  w 
business    and    photography, 
Stuber,  president  of  Eastman 
has  been  appointed  a  colonel 
stal¥   of   Gov.   D.   Sampson  o 
tucky.    Col.   Stuber  is  a  nativ 
tuckian   and   it   was  as  such 
was  honored.    He  came  to  E 
Kodak   in    1894,   after  buildiaL 
photographic    materials    busiil 
Louisville.     He    has    played 
part  in   success   of   Eastman 
From  the  position  of  vice  pi 
of  the  company,  in  charge  of 
graphic  quality,  Col.  Stuber  su 
George  Eastman  as  president 
when    Eastman   became  chair 
the   board  of  directors. 


PRODUCER    DIRECTOl 

with    a    varied    experience    in 
and    features,    is    desirous  of  It 
with    a    reliable    company   in  thi  f 
Will    consider   a   reasonable  gui  t. 
against   percentage  of  returns,     t 

Box  M-385 
c/o   Film   Daily,    1650   B'way, 


Harr\ 
Fred   V 
Louise      :. 
Sojin 

Anna   "    V 
Scooter  fjc. 


JOHHH 

Chinatomv 
Charlie 

"It's    a    positive    wozv.      Prodi 
complimented  upon  having  maiii    ■. 
ably  funny  comedy  out  of  matei  '' 
to    classed    as   melodrama   withoi  oi". 
sto-ry    value.       A    great    cast.       '■'• 
story,   good  gags  and  excelled  ''' 
—C.  C.  Chellew,  Mgr.,  West  i. 
andria    Theatre,    Clendale,    Caii 

^  "HrAt  national  ^fc 


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"WE  NEVER  DISAPPOr'_ 

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220WEST42^-"STE1 

NEW  YORK     ^ 


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^28^8   big   box-office   attraction! 

^  Skies  are  blue.  Business  is  great !  ^^Speedy''  is  here ! 
^  Coming  to  smash   all   previous   records  sky-high ! 


lAROLD   Lloyd 


n  'Speedy" 


Produced   by  Harold   Lloyd 
Corp.   A  Paramount  Release 


EVERY  DAY 

OF 

THE  YEAR 


OAILV 


Wednesday,  March  28  a 


Advertising 

in  the 

FILM 
DAILY 

REACHES 
the 

BUYING 

POWER 

of  the 

MOTION 
PiaURE 

INDUSTRY 


Coast  Wire  Service- 


First  Cruze  Film  Chosen 


LYA  DE  PUTTI  SIGNS  TO 
STAR  IN  FOUR  YEARLY 


Lya  de  Putti  has  been  signed  for 
five  years  by  James  Cruze,  and  will 
be  starred  in  "Alibi  Ann,"  his  initial 
personally-directed  picture  for  Allied 
Dist.  Corp.  The  contract  calls  for 
four  starring  pictures  a  year,  and  will 
not  interfere  with  her  work  for  other 
companies.  Gaston  Glass  may  appear 
opposite.  Cruze  is  considering  pro- 
duction of  the  picture  in  Europe,  fol- 
lowing completion  of  "Excess  Bag- 
gage," which  he  is  making  for 
M-G-M. 


Sally  O'Neil  in  Griffith  Cast 
Sally  O'Neil  has  been  signed  by 
D.  \V.  Griffith  for  "The  Battle  oi 
the  Sexes."  Phyllis  Haver,  Belle 
Bennett  and  Jean  Hersholt  are  al- 
ready cast. 


Darrow   in   "The   Racket" 

Caddo  Prod,  has  signed  John  Dar- 
tow  for  a  prominent  role  in  "The 
Racket,"  Meighan's  first  starring  ve- 
hicle. Louis  Wolheim  is  in  the  cast 
and  Lewis  Milestone  is  directing. 


Production  Is  Suspended 

Production  activity  of  the  Mary 
Pickford  and  Douglas  Fairbanks'  unit 
has  been  suspended  temporarily,  due 
to   death  of   Miss   Pickford's   mother. 


Writing  T-S   Vehicle 

Viola  Brothers  Shore  is  writing 
"Beautiful,  but  Dumb"  for  Tififany- 
Stahl.  Miss  Shore,  with  Harry  Brax- 
ton, also  is  titling  "Power." 


Completes   Continuity 

Frances  Hyland  has  just  completed 
continuity  of  "The  Marriage  of  To- 
morrow," an  original  by  Raymond 
Schrock  and  Edward  Clark  for  Tif- 
fany-Stahl. 


Davies-Haines  Co-Starred 

King  Vidor's  production  co- 
starring  Marion  Davies  and  William 
Haines  has  gone  into  production  on 
the    M-G-M    lot. 


Miller  Is  Selected 
Director  Bert  Glennon  has  selected 
Virgil  Miller  as  his  camera  man  on 
"The  Perfect  Crime,"  first  FBO  spe- 
cial for  1928-29.  Miller  has  photo- 
graphed for  Universal  in  the  British 
Isles  and  did  the  panchromatic  night 
sequences  for  "Uncle  Tom's  Cabin." 

Authoress  Vacationing 

Beatrice  Burton  has  left  on  a  brief 
visit  to  Cleveland  following  comple- 
tion of  her  first  screened  novel,  "The 
Little  Yellow  House."  On  her  re- 
turn she  will  prepare  other  stories  for 
production. 


A  Little 

from  *' Lots'* 


By    RALPH    WILK 


Hollywood 

HOWARD  ESTABROOK,  who  is 
writing  scenarios  for  Fox,  got  his 
first  whiff  of  printers  ink,  while  at- 
tending high  school.  He  was  editor 
and  business  manager  of  "The  Jest- 
er," the  school's  monthly  publication. 
^Vhile  handling  the  magazine,  he  also 
worked  on  "The  Detroit  Free  Press," 
of  which  his  brother  was  night  city 
editor.  Howard  also  found  time  to 
play  left  tackle  on  the  high  school 
team. 

*  *         ♦ 

A  Hollywood  fable — Once 
upon  a  time  there  was  an  actor 
who  did  not  wish  screen  credit. 

*  ♦         ♦ 

Jack  Mintz  is  following  in  the  foot- 
steps of  his  brother,  Sam.  Sam,  who 
is  tossing  off  originals  and  scenarios 
with  facility,  started  as  comedy  con- 
structor, and  Jack  is  now  doing  com- 
edy construction  for  "Roulette," 
which  Al  Santell  is  directing  at  First 
National.  Jack  also  "gagged"  on 
"Harold  Teen"  and  has  worked  on 
many  pictures  at  Universal. 

*  *         * 

Sid  Hickox  is  one  of  the 
busiest  cameramen  on  the 
Coast.  He  recently  finished 
work  on  "Lilac  Time",  star- 
ring Colleen  Moore,  and  his 
ivork  was  so  well  liked  that  he 
was   assigned   to   photograph 

Colleen  in  "Tomorrow". 

*  ♦         * 

Sam  Taylor  is  establishing  a  little 
record  of  his  own.  He  has  directed 
Mary  Pickford  and  will  now  direct 
Douglas  Fairbanks.  He  is  believed 
to  be  the  only  director  who  can  claim 
^o  have  given  direction  to  both  Mary 
and   Doug. 

*  *  ♦ 

"Dressed  to  Kill",  an  Irving  Cum- 
mings  production,  is  believed  to  have 
made  a  record  in  losing  little  time 
from,  the  date  of  its  preview  until 
its  opening  on  Broadway.  It  was 
previewed  in  Glendale  and  three 
weeks  later  opened  at  the  Roxy  in 
New  York.  Howard  Estabrook 
wrote  the  scenario  for  the  picture. 

*  *         « 

Hollywood  is  full  of  fight  au- 
thorities, but  Al  E.  Green,  the 
director,  knows  the  ring  game 
from  A  to  Izzard.  His  knowl- 
edge of  the  fistic  art  was  of 
benefit  to  him  in  his  direction 

of  "Is  Zat  So." 

*  ♦         * 

More  Passing  Show :  Owen  Davis 
and  newspaper  strolling  through  the 
lobby  of  the  Ambassador;  Ralph 
Kohn  and  Harry  and  Bill  Goeiz 
chatting. 


SENNEnSEEKSTOi 


Mack  Sennett  is  reported  didi 
with      United      Artists     for    jL,^ 
through  that  company  of  his  ipr^ 
"The  Goodbye  Kiss." 


Mayo    to    Direct   Myrna  ] 

Archie    L.    Mayo   will  direc 
One    Way    Street,"    starring 
Loy     for     Warners.     Conrad 
will  play  opposite.     William 
and  Georgie   Stone  are  in  tk 


Warners    Complete    Schec[| 

"Pay  as  You  Enter,"  final 
tion  on   the  current  season  pi 
has     been     completed    by    ^\ 
Lloyd  Bacon  directed. 

3   Vitaphone    Features  Relied 

Three  Vitaphone  subjcc  ; 
available  for  immediate  disti  i; 
with  the  company  planniii.' 
sound  in  all  of  its  pictures  : 
year.  The  three  pictures  an  '. 
derloin,"  "The  Lion  and  tin  ; 
and  "Glorious  Betsy." 

Leatrice  Joy  in  "Bellamy  1 1 
Leatrice  Joy  has  been  eng  'A 
play  the  leading  feminine  e 
"The  Bellamy  Trial"  for  G 
This  picturization  of  Franci  o 
Hart's  serial  goes  into  pi  r 
soon,    Monta    Bell   directing. 

Doris   Anderson  Assign 
Doris  Anderson  has  been    ig"' 
to     write    the    adaptation    i  t 
mount's    next     starring    ve! 
Esther     Ralston,     a     story 
Hands,"  from  an  original  b    ' 
Stringer.      Gregory    LaCava 
rect. 


Titling  "The  Escape"  Jj 

Katharine  HilHker  and  H.  1  » 
well.  Fox  production  editors,  e 
ing    "The    Escape."      They   « 
completed  "Street  Angel,"  Jai  ( 
nor-Charles    Farrell    picture. 


Griffith  Completes  Pict; 

Production    on    "Hold    'EnY 
starring    Rod    La    Rocque,  1   ' 
completed  at  De  Mille  studi 
ward  H.  Griffith  directed. 


Sax   Buys  Two   More  St  «* 

Sam  Sax  has  purchased  "Tj,B^ 
ery"   by    Harry   O.    Hoyt  aij' 
Law  of  the  Blue  Ridge"  for^, 
tion   among  the   30  pictures  pi 
by  Gotham  for  1928-29. 


I«ii 

d 


Geo.  O'Brien  to  Pla^f 
in  Warners'  "Noah'^K'V 

George  O'Brien  has  been  1 
from   Fox  for  the   lead  opp<|f 
lores     Costello,     in     "Noah'i 
which   Michael  Curtiz  will  ' 
Warners,  starting  April  5. 


completely  filled  ourj^ 


Wasbi^g^ 


ii 


,<,f.*T«0 


oil 


i,  o.  i^o> 


Lv-HJ 


907  lloyi  Buii^se- 


kdent , 
Ino . . 


U^^  ^x|« 


afford  1°  «hioli  v»e  >w\^:^  theatre  viiM  3>V?===^ 

/   .\   note  NJlxere  .oUY  ^^Jltcnovae^^  P 

yo^' ^^^^t  and  General  ,)J^^5|a  \)y:t^^^^^«     long 

tV^e   d«^^fCt^P°^^S/anl^-^^'^'  0 


c_ 


BIS/S 


EDUCATIONAL 
FILM   EXCHANGES.  Inc. 


.^<</1>/tuu^<i 


Wednesday,  March  'A 


* 


The  1929 

FILM  DAILY 
YEAR  BOOK 

Is  Now 
In  Preparation 


Out  Next 
JANUARY 


THEATER  CHANGES  FOR 
OF 


Continued 

MARYLAND 
Changes  in  Ownership 

Baltimore — Leader,  sold  to  Alhambra  Thea- 
ter   Inc.    by    Pearce   &    Scheck. 

Closings 

Baltimore — Broadway,  Garden  and  Aladdin; 
Sharpsburg — Potomac. 

MICHIGAN 
New  Theaters 

Ann  Arbor — Michigan;  Detroit — Avalon  and 
Redford;  Flint — Capitol;  Grand  Haven — 
Grand. 

Changes  in  Ownership 

Berkley — The  Berkley,  sold  to  Kimmel  Bros, 
by  Central  Theaters  Co.;  Detroit — Mt. 
Elliott,  sold  to  Jaffa  &  Garlock  by  H.  C. 
Monroe ;  Regent,  sold  to  W.  F.  Klatt  by 
London  Operating  Co.  ;  Warren,  sold  to 
Raymond  Schreiber  by  H.  L.  Levy ;  Ma- 
rine City — Family,  old  to  Frank  &  Nellis 
Baker  by  W.  D.  Ward ;  Metamora — Fam- 
ily, sold  to  K.  D.  Francisc  by  A.  D. 
Francis ;  Port  Huron — Pine  Grove,  sold  to 
E.  N.  McFarland  by  Wm.  Jahr;  Rcrnio- 
lus — Family,  sold  to  Hedmark  &  Vig- 
naux    by    John    Porter. 

Closings 

Atlanta — Town  Hall ;  Bad  Axe — Opera 
House;  Camden — Pastime;  Berkley — The 
Berkley  ;  Clarksville — Family  ;  Detroit — 
Arcade,  Miles  and  Regent ;  Elk  Rapids — 
Elk;  Halfway— The  Halfway;  Howell— 
Temple;  Luther — Gilbert;  Montrose — 
State;  Onaway — Bijou  and  Family;  On- 
sted — Star;  Otisville — Regent;  Petersburg 
— ^Averill ;  Romolus-^Family  ;  Trufant — 
Community. 

MINNESOTA 
Changes  in  Ownership 

Argyle — Bluebird,  sold  to  P.  C.  Menzel  by 
Gast  &  Conrix;  Beaver  Creek — O'Heri-on, 
sold  to  Wilmer  Teason  by  A.  J.  Peters; 
Gully — Colonial,  sold  to  Conrad  Hanson 
by  C.  M.  Kniidson ;  Lake  Benton — Majes- 
tic, sold  to  Oliver  Roscoe  by  L.  W.  Lit- 
tle Estate;  Spring  Grove — Audit,  sold  to 
A.  A.  Honaas  by  Henry  EUingson ;  Tim- 
ber Lake — Orpheum,  sold  to  L.  C.  Young 
by    G.    J.    Waterbury. 

Closings 
Battle  Lake — Star;  Callaway — Home;  Hew- 
itt— Community;  Hinckley — Lyric;  Hollo- 
way — The  Holloway;  Howard  Lake — Tri- 
angle ;  Mentor — Movies  ;  Parkers  Prairie — 
Village  ;  Pillager — Woodman  Hall ;  St. 
Paul — New    Francis. 

MISSOURI 
New  Theaters 
Adriaai — The   Adrian  ;    Alton — Isis  ;    Cape   Gi- 
rardeau— People's  ;    Ethel — Opera   House. 
Re-Openings 
Steelville — Gem. 

Changes  in  Ownership 

Billings — Princess,  sold  to  B.  G.  Gray  by 
R.  H.  Smith;  Boonville — Lyric,  sold  to 
Midland  Theater  &  Realty  Co.  by  Sears 
Amuse.  Co. ;  Brookfield — Dr.  Graw,  sold 
to  Midland  Theater  &  Realty  Co.  by  Sears 
Amuse.  Co. ;  Bunceton — Princess',  sold  to 
Brent  Peters  by  H.  C.  Ernst;  CarroUton — 
Royal,  sold  to  R.  F.  Tevis  by  Mrs.  E. 
Waybill;  Carthage— Crane  and  Royal,  sold 
td  Midland  Theater  &  Realty  Co.  by  Cap- 
itol Enter.;  De  Kalb— The  De  Kalb,  sold 
to  F.  H.  Jayes  by  Bud  Scott;  Foster — 
Opera  House,  sold  to  W.  D.  Bearce  by 
F.  A.  Scho!ler ;  Gideon — Princess,  sold  to 
M.  V.  Mumma  by  H.  D.  Munna;  Green 
City — Royal;  Kansas  City — Apollon,  sold 
to  Midland  Theater  &  Realty  Co.  by 
Ralph  Amuse.  Co. ;  Bonaventure,  ?old  to 
Geo.  Costa  by  C.  F.  Nelson;  Eighteen 
Street,  sold  to  Gertrude  Parker  by  C.  R. 
Leslie;  Gillham,  Isis  and  Lincoln,  sold  to 
Midland  Theater  &  Realty  Co.  by  Sears 
Amuse  Co. ;  Gladstone  and  Linwood,  sold 
to  Midland  Theater  &  Realty  Co.  by  Cap- 
itol Enter. ;  Knobnoster — City  Hall,  sold 
to  K.  C.  &  N.  S.  Goodnight;  Latham— 
The  Latham,  sold  to  R.  PeiTigo  by  R,  H. 
Latham ;  Lexington — Mainstreet,  sold  to 
Midland  Theater  &  Realty  Co.  by  Sears 
Amuse.  Co. ;  Lilbourn — Rex,  sold  to  L. 
B.    Craven?   by    C.    C.    Cravens;    Maiden— 


Liberty,   sold   to    Wagner  &  Tob 
Ferguson;    Marshall— Audit,   sold 
land    Theater    &    Realty      Co.    ^ 
Amuse.       Co. ;       Moberly— Baby 
Street    and    New    Grand,    sold  to 
Theater    &    Realty    Co.    by    Sear 
Co. ;    Monett — Gem,    sold  to  0 
hams    by    L.    A.     Ruscha;    Nevi 
sold   to   Midland   Theater   &  Reali 
Sears     Amuse.     Co.;     Piedmont- 
sold    to    C.    N.    Sawyer   by   A    G 
Pollock— The  Pollock,  sold  to  VV 
kins     by     M.      C.     Ellison;    Poii 
Lyric,    sold    to    L.    B.    Cravens 
Cravens;      Ridgeway— Rex,    sold 
Hugh  &  Baker  by  E.  E.  Bowen 
evieve — Missouri,  sold  to  Martin 
by    A.    C.    Mercier;    St.    Louis- 
sold  to  A.   T.   Pappas  by  Chas. 
Rohm,    sold    to    Thomas    Curley 
Calhoun;      Sedalia — Liberty    and 
sold    to     Midland     Theater    &   K 
by      Sears     Amuse.      Co.;     Seyn 
Hour,   sold   to    S.    H.    Yoffies  by 
Hume;    'Springfield- Ritz,    sold 
Delamater      by      Geo.      Scovil- 
Hubbell,   sold   to   H.    B.   Cushnia 
angle   Amuse.    Co.;    Royal,  sold 
Cushman   by   M.   W.    Hubbell. 

Closings 

Bosworth — Gem;     CentraUa— Pniet 
— Electric ;      Fornfelt— Midwav 
Idle     Hour;     Morehouse — Tv 
Mills— Star;     Overland- Comirm 
nell — Empire;    St.   Joseph— Nicitci 
The    Silex;    Trentom — Hubbell 

MISSISSIPPI 
Changes  in  Ownersl 

Wiggins — Palace,    sold    to   W.  F 
T.    W.    Marshall. 

Closings 

Coffeeville — Palace;     Richton— Kit] 
gis — Pantaze;    Wesson— Airdome 

MONTANA 

Openings 

Carter— Co    Agent;    Chinook— Oni 
Ignatius — Mission  ;  Winnett-rTlL 

Changes  in  OwnershI 

Bainville — The  Bainville,  sold  to  '| 
Belgrade — Community,      sold 
Lawrence  ;     Grass    Range— Gri_ 
Mrs.    M.    C.    Dugan;    Moore-l 
sold  to  Harry  Edwards;  Sidii 
to  F.   W.   Ameden;   Terry— B 
Geo.    Kahn. 

NEBRASKA 
Openings 

Bartley— Tivoli;        Chambers— Tol 
Elba — Movie ;      Elsie — Americal^, 
Farwell — Sun;       Hastings— Arij!'* 
mouth— Audit ;    iSutherland— Pa  at 

Changes  in  Owners? 

Big    Springs — Movie    and    Waten     ■ 
Dorn    &    Babcock    by    Heniv    i. 
Bruning — Opera    House,    sold' 
West   by    Park    &    Bruning;    D  e:. 
Star,    sold    to    H.    C.    Rasmusj. 
Myers;    Grant — Grand,   sold  t- 
terburn;      Lymani — Ideal,     soli 
Morgan     by     G.     A.     Parberr     '1 
American,  sold  to  B.  V.  Rose  l» 
Cura;     Miller — Ray,    sold    to 
ton    by     Ray     Miller;     Omali_ 
sold   to    Epstein   Bros,    by   Chal 
Polk— Viking,   sold   to  R.  C.  i 
L.    Boyd. 

Closings 

Arlington — Fad  ;     Avoca — Town 
Opera     House;     Grove — Grar.i 
Ideal;    Merrimaji — Phil    Ben; 
— Lyric  ;    Oakdale — Oak. 

NEVADA 
Re-Openings 

Fallon — Palace     and     Rex;     Rea| 
sold  to  Milo  G.  McMillan  by 
Fallon — Palace. 


Gottlieb  Gets  St.  Louis 

Manie  Gottlieb  has  beenl 
sales  manager  of  the  St.  Lol 
Artists'  exchange,  succeed! 
Pickler. 


Blanche  Sweet  Starts! 
London — Blanche   Sweetl 
menced    work    on    "The    « 
White"      for      Herbert     V' 
London.         Production 
eight  weeks  following  whit 
portray   the    lead   in    Mich: 
"The   Green   Hat"  for  Al   fioa-. 


pi 


te  Service  Plan 
ee)S  Houses  Open 

■'o'liued  from  Page  1) 

\\s,  president  of  the  M.- 
N'ebraska  and  Western 
stifled  that  small  exhibi- 
;  ritory  have  service  from 
,der  a  blanket  contract 
;  weekly  rental  and  that 
ijuld  buy  pictures  at  such 
l.cyivould  have  to  go  out  of 


CO 

lat 
ing 

ke 
s  a 
ms 

ISC 

ndf 
re 
rofi 
'  0 


ract,"  said  Cammack,  "is 
'illianis  says — the  means 
nany  small  exhibitors  in 
-low    many    actually    arc 

open  and  make  a  small 
suit  of  Universal's  gener- 

hard  to  estimate.  They 
)  a  thousand,  no  doubt. 
Df  other  complete  service 
labled  to  make  a  fair  or 
who  otherwise  might  be 
the  ragged  edge  of  profit 

service    was    originated 

Lctzger,  now  general  sales 

Universal.    He  then  was 

City  exchange   manager. 

le  eagerly  seized  upon  the 

cans  of  helping  the  small 

exhibitor    to    remain    in- 

The  service  was  created 

all  town  in  mind,  although 

;n     extended     to     include 

s  and   big   houses. 

nts    of    the    service    are    as    fol- 
Fori    specified    weekly    rental,    gen- 
1    ;  period    of    52    continuous    weeks, 
1    ilertakes    to    supply    the    exhibi- 
3:omplete    program,     including    a 
V,    and    such    short    subjects    as 
He    gets    the     pick    of     the 
il    line-up,    except    for   the    cur- 
ictions,  the  International  News- 
iirrent    releases    of    the    Colle- 
And     the     weekly     rental     is 
,   being,   in   most   cases   only   a 
-  ...   over   what   the   exhibitor   form- 
i   t   a   feature   alone. 
?'l    has    been     in     existence     four 
■  'een  started  with  the  Universal 
1924-1925    season.       Complete 
::t3    for    the    1927-1928    season, 
iclude   all   productions   now    be- 
vcept    "The    Cat    and    the    Can- 
-e;Miserables,"    "Love    Me    and    the 
>    Ine,"    and    "The    Cohens    and    the 
n  faris,"    the     International     News- 
Spud  Collegians  and   "The  Hunch- 
Vfe  Dame"   and   "The   Phantom   of 

nrrent  Complete  Service  Con- 
.;-j  a  total  of  67  features,  includ- 
C'jfent  Reginald  Denny  productions, 
re  St  of  Jewel  releases,  the  Hoot 
pi  uctions  and  the  Western  and 
iti  s,  as  well  as  the  first  Collegian 
f  'o-reelers,  the  Newlyweds  come- 
;rn  Bros,  comedies,  the  Gumps, 
PI  one-reel  comedies,  the  Charles 
o-;lers,  52  Western  featurettes,  and 
t  chapter   serials. 

5    ctures    become    available    to    the 

soon    after    release    date    as    the 

oijnarily    effecting    his    case    permit. 

from    a    few    weeks    to    as    many 

as    in    ordinary    booking    situa- 

ether    he    plays    the    picture    one, 

e   days    has    little    or    no    bearing 

t,  although  it  might  make  a  slight 

e    price  under  the  original  arrange- 


mal   service   supplied   to    users    of 
e   Service    Plan    includes    one    fea- 

and   whatever   short    subjects   the 
!eds    to    round    out    his    program. 

to  the  one  feature  a  week,  the 
y.  if  he  so  chooses,  take  all  of  the 
t,  or  a  total  varying  from  seven 
eels  of  shorts.  In  many  cases, 
it  has  enabled  exhibitors  to  ada 
iy  to  their  showings,  using,  say, 
of  shorts  with  the  feature,  and 
emaining  short  reels  for  a  special 
ll-«}iort  subject  show. 
aibitor  does  not  have  to  use  a 
ularly  every  week.  He  may  let 
up  on  him  and  run  several  the 
depending     upon     film     routing 

The   only    restriction    is    that    he 
led  to  play   up  back   features   after 
r  itmg  date  of  the  contract. 


THE 


-^E^ 


S^OL 


"The  proof  of  the  value  of  this  service 
is  indicated  by  the  fact  that  most  of  the 
current  users  of  Complete  Service  have  signed 
up  year  after  year.  Naturally  all  of  them 
are  now  using  last  year's  complete  service 
list.  Still  others,  are  a  year  behind  that. 
The  Complete  Service  Plan  has  enabled  many 
exhibitors  to  come  a  year  or  more  closer 
to  release  date  than  their  rental  possibilities 
ever   permitted   before. 

"As  aforementioned,  the  weekly  rental  for 
Universal's  Complete  Service  is  surprising- 
ly low.  Univer.sal  was  able  to  cut  down  on 
the  rental  because  of  the  saving  in  selling, 
booking  and  handling  of  the  vast  number  of 
pictures  involved.  The  price  is  determinea 
to  a  great  extent  by  the  same  factors  that 
go  into  any  price  arrangement,  the  theater, 
[he  town,  and  the  length  of  run  and  the  time 
after  release  date,  whether  first,  second  _  or 
subsequent  run,  all  going  into  a  determina- 
tion of  a  fair  weekly  rental  basis.  The  hnai 
results,  however,  practically  mean  that  the 
exhibitor  gets  a  handsome  reduction  over 
former  prices  on  his  feature  and  gets  his 
short  subjects  at  a  very  low  minimum.  The 
.hort  subjects  angle  of  the  situation  has 
many  aspects.  One  of  the  most  important 
has  been  the  ability  of  the  little  man  to  add 
variety  to  his  program  because  of  the  wide 
selection  of  one  and  two  reel  pictures  made 
available  to  him.  This  has  built  up  the  enter- 
tainment value  of  his  show  and  made  for 
pyramided  box-office  results.  It  has  also 
been  a  weapon  in  the  hands  of  the  small 
man  in  his  fight  against  vaudeville  and  other 
extraneous   entertainment. 

"I  note  that  Mr.  Williams,  at  the  Brook- 
hart  hearing,  gave  the  impression  exhibitors 
generally  through  his  territory,  were  getting 
Universal's  complete  service  at  $9  a  week. 
This  is  by  no  means  the  case.  There  may 
he  some  isolated  situations  where  the  rental 
is  as  low  as  that,  but  ft  is  safe  to  assume 
that  such  exhibitors  are  very  small  exhibi- 
tors and  that  they  are  using  our  complete 
service  product  of  several  years  back,  per- 
haps the  1924-25  or  1925-26  release  line-up. 
For  the  very  small  exhibitors,  there  are  a 
number  of  cases  where  the  rental  runs  around 
$12.50  and  $15  per  week.  From  that  figure 
our  rentals  vary,  for  independent  houses  up 
to  as  high  as  $200  a  week,  paid  by  a  theater 
in  Altoona,  Pa.  Many  circuits  also  are 
users  of  complete  service,  the  outstanding 
instance  being  Finkelstein  and  Rubin,  with 
a    rental    approximately    $2,000    weekly." 


Loew  Richmond  Opening  April  9 

Richmond,  Va. — April  9  is  date  set 
for  opening  of  Loew's  new  $1,000,- 
000   theater   at    Sixth   and    Grace    Sts. 


Eastman  Returning  Home 

Rome — George  Eastman  arrives  at 
Naples  today  on  his  way  to  the 
United  States,  following  his  African 
hunting  trip.  He  is  expected  here 
for  an  audience  witji  Premier  Mus- 
solini. 


Consolidated  Business  Expands 

Film  processed  by  Consolidated 
Film  Industries,  New  York,  during 
February  totaled  33,365,000  ft.,  com- 
pared with  27,739,000  ft.  in  February, 
1927. 


"U"  Theater  Aids  Victims 

Whittier,  Cal. — Universal's  Scenic 
joined  with  "The  Whittier  News"  in 
running  a  special  benefit  matinee  per- 
formance for  the  Santa  Clara  River 
flood  victims.  Receipts  were  turned 
over  to  the  fund. 


Hooking  Up  to  Broadcast 

Reception  of  the  Dodge  Brothers' 
radio  hour,  in  which  United  Artists' 
members  are  to  participate  March  29, 
is  planned  as  part  of  its  regular  pro- 
gram by  the  Fifth  Ave.  Playhouse 
theaters,   New   York. 


Col.    Lucas    Named    Delegate 

Atlanta,  Ga. — Col.  Arthur  Lucas, 
head  of  Educational  in  the  South- 
east and  prominent  theater  executive, 
will  be  one  of  the  Georgia  delegates 
to  the  Democratic  national  conven- 
tion, which  meets  June  26  at  Hous- 
ton, Tex. 


C.  D.  Struble  New  Business 
Mgr.  of  Regional  Group 

Kansas  City — C.  D.  Struble,  until 
recently  connected  with,  the  general 
ofifices  of  National  Theater  Supply, 
has  joined  Associated  Publications  as 
vice  president  and  business  manager. 
In  addition  to  handling  business  and 
finances,  Struble  will  act  as  associate 
editor  at  Kansas  City.  The  firm, 
headed  by  Ben  Shlyen,  publishes 
eight   regional   trade   papers. 

Dallas  Regional  Taken 
Over  by  Shlyen  Group 

Dallas— "M.  P.  Thnes,"  local  re- 
gional, has  joined  Associated  Publi- 
cations, bringing  to  eight  the  total 
number  of  papers  in  the  syndicate, 
with  circulation  in  19  states.  V.  W. 
Crisp,  one  of  the  founders,  will  re- 
main with  "The  Times"  as  editor 
and  manager.  Associated  Publica- 
tions last  August  absorbed  "The  Reel 
Journal"  and  two  other  regionals  and 
started    four    additional    papers. 


Profits  of  Swedish  Company  Increase 

Washington    bureau   of    THE  FILM   DAILY 

Washington — Aktb.  Svensk  Film- 
industri,  principal  producer  and  ex- 
hibitor in  Sweden,  capitalized  at  10,- 
jvjU,OuO  crowns,  made  a  net  profit  of 
166,834  crowns  during  the  year  end- 
ing June  30,  1927,  41,000  crowns 
more  than  the  preceding  year,  state 
advices  to  the  Dept.  of  Commerce 
from  assistant  Trade  Commissioner, 
Emil  D.  Dahl,  Stockholm.  Assets 
and  liabilities  balanced  at  13,790,000 
crowns  as  against  16,410,000  crowns 
on  June  30,   1926. 


New^ipaper  Opinions 


"Tillie's    Punctured    Romance" 

Paramoimt 

Metropolitan,  L.  A. 

EXAMINER— All  that  is  left  of  "Tillie's 
Punctured  Romance"  is  the  title.  *  •  *  It's 
one  of  those  silly,  foolish  film  affairs  that 
start  nowhere  and  end  the  same  place.  *  *  * 
Not   that    there   isn't   a   laugh   here   and    there. 

EXPRESS — In  the  aggregate  it  is  a  long 
string  of  gags  and  humorous  titles  written 
with    some    effort. 

HERALD — But  for  the  most  part,  the  film 
is  a  hodge-podge  in  which  no  one  of  its 
dependable  cast  is  really  amusing.  It  starts 
off  to  be  burlesque,  then  slips  mto  straight 
comedy,    and    very    little    of    that. 

RECORD — The  film  is  funny  in  some 
spots,  vulgar  in  others  and  frequently  noth- 
ing at  all. 

TIMES — Opening  with  its  most  amusing 
equence,  a  delicious  burlesque  on  the  sickly- 
sentimental  school  of  the  drama,  and  acted 
to  the  hilt  by  Louise  Fazenda,  Mack  Swain 
and  Chester  Conklin,  the  film  soon  entangles 
.tself  in  its  own  feet,  so  to  speak,  introduc- 
ing more  characters  than  it  knows  what  to 
do  with — and  then,  on  the  battlefield  in  France, 
sighs    tiredly,    curls    up    and — dies. 

"Ladies'  Night  in  a  Turkish  Bath" 

First  National 

Olympia,  Boston 

TRANSCRIPT— It  is  diverting,  and  it  at- 
.empts  to  be  nothing  more. 

(The  other  Boston  newspapers  did  not  re- 
vietu   the  picture.) 

Ambassador,   St.   Louis 

POST — It's  a  fast,  enjoyable  little  comedy 
STAR — *  *  *  Riotously  hilarious  in  spots. 
Other  spots  are  drab  with  an  emptiness  that 
comes  from  a  good  situation  over  attentuated. 
It  is  fine  for  an  evening  of  light  entertain- 
ment. 

TIMES— •  *  *  It's  really  a  splendid  little 
comedy,  well  acted  and  containing  real  humor. 


K>C>A%Y  K47- 


^ 


A  LEGION  OF 
LAUGHS 

FOLLOWS 
"The  Legion  of  the  Condemned" 

AT  THE 

RIALTO  THEATRE 
NEW   YORK    CITY 


(( 


SUPPLIED    BY 

Krazy  Kat 

IN 

Love  Sunk 


ONE   OF   THE   FUNNIEST 
CARTOONS    EVER    MADE 


»» 


PRESENTED  BY 

CHARLES  B.  MINTZ 


fParamounl  MINTZ  Cartoons 


Children  to  be  Barred 
from  Quebec  Theaters 

(Continued  from  Page   1) 

cession  is  that  censored  films  may  be 
shown  at  educational  institutions,  but 
only  to  children  attending  such  insti- 
tutions. 

This  is  part  of  a  drive  in  this  pro- 
vince against  films,  with  test  case 
soon  to  be  instituted  to  close  all  the- 
aters on  Sunday.  Only  T.  D.  Bou- 
chard, member  from  St.  Hyacinthe, 
and  operator  of  a  theater,  opposed  the 
bill.  At  the  session,  a  quota  law  for 
the  province  was  demanded.  Special 
censorship  for  "fiction  features"  also 
is  sought.    All  films  now  are  censored. 


Lukan  and  Davis  Transferred 

Seattle — L.  C.  Lukan  is  returning 
as  Seattle  manager  of  First  National, 
after  an  absence  of  six  years,  having 
been  Coast  district  manager.  Les 
Davis,  Seattle  manager,  returns  to 
Portland  as  head  of  that  branch. 
This  is  part  of  the  general  economy 
move,  recently  launched  by  the  com- 
pany, effective  April  1. 


Lexington  House  Changes  Policy 

Lexington,  Ky. — The  Ben  Ali  has 
ended  its  vaudeville  season  and 
changed  to  week  picture  stands. 
Prices  of  admission  will  be  adults 
30  cents  from  12  Noon  until  6  P.  M., 
and  week  day  evening  prices  for 
adults,  50  cents. 


Peeler    Gets    Hickory    House 

Hickory,  N.  C. — The  Rivoli,  dark 
for  several  weeks  following  failure  of 
Carolina  Theaters,  has  opened  under 
management  of  Charles  A.  Peeler, 
who  has  leased  the  house  and  equip- 
ment from  Lee  Enterprises.  Peeler 
operates   the    Imperial   at   Lenoir. 

Little   Now  at   Washington 

Washington — T.  A.  Little,  former- 
ly of  P.  D.  C.  and  Enterprise,  is  now 
connected  with  M-G-M  as  office 
manager. 

Two  Planned  at  Gadsden 

Birmingham,  Ala. — Tony  Sudekum 
plans  a  theater  at  Gadsden,  Ala. 
From  another  source,  it  is  reported 
that  Will  B.  Wood  will  also  build  a 
house  at  Gadsden.  It  is  also  said 
that  Sudekum  is  dickering  for  a  site 
at  Talladega,  Ala. 

Strauss   Handling   Ohio   Runs 

Cleveland— Al  Strauss  is  here  to 
handle  roadshowing  in  this  territory 
of  "Motherhood"  for  States  Cinema, 
New  York. 


Additions  to  Cast 
Ruth  Stonehouse,  Lincoln  Stedman 
and  Arthur  Kaliz  have  been  added  by 
Wilfred  Noy,  director,  to  "The 
Devil's  Cage"  in  which  Pauline  Garon 
is  being  starred   for   Chadwick. 

Introductory  Group  is 
Offered  by  Columbia 

(Continued  from  Page  1) 

pictures  are:  "The  Blood  Ship" 
Alias  the  Lone  Wolf,"  "Sally  in  Our 
Alley,  '  "The  Tigress,"  "The  Opening 
Night"  and  "The  Warning."  Privi- 
lege to  make  substitutions  from 
among  the  company's  other  1927-28 
pictures,  is  given. 


Wednesday,  March  j 


New  Theaters 


Kew   Gardens,   L.   I.— Small   &   Straussberg 
are   ready  to  open  their   new  theater. 


Woodridge,    N.    J.— The    first    theater    here 
has   just   been   opened. 


Uvaloa,  Ga. — Charles  J.  Uvalda  has  opened 
the  first  theater  here,  which  is  also  the  first 
picture   house   in   Montgomery   county. 


Kane,  Pa. — E.  W.  AJbertson  has  opened  the 
New  Chase  Street  theater. 


Gainesville,  Fla.— M.  Tucker,  Inc.,  has 
started  work  on  a  $175,000  theater  to  seat 
1,250  which  will  be  leased  to  Publix-Saenger. 


Bloomsburg.  Pa. — Comerford  Amusement 
Co.  has  opened  the  Capitol,  at  a  cost  of 
$200,000    and   seats    1,800. 


Philadelphia — Felt  Brothers  will  erect  the 
Commodore  at  43rd  and  Walnut  Sts.  to  seat 
1,500.      Ballinger   Brothers   are   the   architects. 


Joplin,  Mo. — A  combined  theater  and  hotel 
to  cost  $700,000  is  planned  for  Fifth  St. 
and  Virginia  Ave.  It  will  be  constructed  by 
the    Joplin    Building    Corp. 


Port  Washington,  Wis. — J.  B.  Ross  is  plan- 
ning to  build  the  Lyric  to  seat   1,500. 

Television  Seen  Reason 
for  R.C.A.- Victor  Deal 

Development  of  television  and  talk- 
ing pictures  is  seen  as  cause  for  the 
proposed  acquisition  of  the  Victor 
Machine  Co.,  by  Radio  Corp.  of 
America.  Dr.  E.  F.  W.  Alexander- 
son,  inventor,  has  predicted  that  pic- 
tures would  be  broadcast  to  the  home 
in  five  years,  but  others  even  more 
optimistic  predict  radio  pictures  in 
about  a  year. 

Cleveland  Exhibitors  Expanding 
Cleveland  —  Scoville,  Essick  and 
Reiff,  local  theater  owners,  have 
taken  a  90-year  lease  on  a  house  now 
under  construction  at  Willoughby,  O. 
The  theater,  which  will  have  1,000 
seats,  is  part  of  the  Masonic  Tem- 
ple, a  $150,000  building,  plans  for 
which  were  prepared  by  John  Graham 
of  Cleveland.  It  will  be  completed 
late  in  the  summer.  Other  houses 
owned  and  operated  by  the  circuit 
are  the  Riatlo,  Gordon  Square,  Madi- 
son,   Ezella   and    Sunbeam. 


American  Films  Unsettle 
Minds  of  Spanish,  Claimed 

Madrid,  Spain — "Speed  panorama" 
presented  by  American  pictures  tends 
to  unsettle  the  Spanish  mind  and 
make  for  social  unrest,  it  is  claimed 
by  agitators  of  the  anti-American  film 
move  now  gaining  momentum  in 
Spain.  Customs  of  a  people  enjoy- 
ing full  liberty,  easy  divorce  and  an 
attitude  of  constant  pleasure  seek- 
ing are  among  factors,  say  the  op- 
ponents of  American  product,  which 
have  a  harmful  influence,  when 
shown  on  the  screen.  This  would 
be  diminished  by  a  strict  censorship 
they  say. 

Spanish  picture-goers  are  the  most 
impressionable  in  the  world  and  are 
inclined  to  take  to  heart  what  is  por- 
trayed on  the  screen.  Because  of 
this,  critics  allege,  Spain  would  be 
better  off  if  it  selected  its  films  in 
keeping  with  the  traditions,  emo- 
tions  and   civilization   of   the   nation. 


Correspondent  Enthuses 
Over  French  Color  Film 

Revolutionary  changes  in  the  in- 
dustry are  forecast  by  the  Paris  cor- 
respondent of  "The  N.  Y.  Evening 
Post,"  following  demonstration  of  the 
Keller-Dorian  color  process,  de- 
clared to  make  color  pictures  prac- 
tical and  cheap.  The  films  showed 
every  natural  color  and  was  declared 
to  give  objects  a  higher  relief  than 
black  and  white  films.  Ordinary  pro- 
jector and  screen  are  used. 

The  secret  is  declared  to  lie  in  application 
of  the  three  main  colors  on  the  spectrum. 
When  the  film  is  shown  without  full  appli- 
cation of  the  invention,  it  makes  the  ordinary 
black  and  white  pictures,  to  which  color  is 
given  by  a  small  screen  placed  over  the  pro- 
jector lens.  Extra  cost  per  foot  is  declared 
negligible.  An  Alsatian  engraver  namea 
Keller  Dorian  is  the  inventor. 


Simon  Annonces  Titles 
of  8  Raleigh  Pictures 

Titles  of  the  eight  originals,  which 
are  to  comprise  the  year's  output  of 
Raleigh  Pictures,  are  announced  by 
President  Milton  Simon.  The  pictures 
will  be:  "Into  the  Night"  by  George 
W.  Pyper  with  Agnes  Ayres,  Forrest 
Stanley  and  Corliss  Palmer,  directed 
by  Duke  Worne;  "Fortune's  Clown" 
by  Joseph  Le  Brandt,  "The  Mark  on 
the  Wall,"  "Ship  of  Hate,"  "Morals 
of  Broadway"  by  Peter  Milne,  "Burn- 
ing Embers,"  "Dear  Old  Girl"  and 
'Prisoners   of   Fate." 


Stanley  Centering  More 
Activities  in  New  York 

(Continued  from  Page   1) 

tion  is  gradually  centralizing  more  of 
its  activities  here  rather  than  in  Phil- 
adelphia. 

The  production  department  is 
moving  along  in  full  swing,  the  first 
unit  an  Edward  Hyman  show,  start- 
ing at  the  Stanley,  Jersev  City,  on 
April  7. 


Ticket  Agencies  Under 
Control  by  New  Law 

Albany.  N.  Y. — Ticket  agencies  in 
New  York  are  under  state  regulation 
under  the  law  signed  yesterday  by 
Gov.  Smith.  Under  the  licensing  plan, 
a  fee  of  §100  is  charged  for  each 
principal  office  and  $50  for  each 
branch  office.  A  schedule  of  box 
office  prices,  with  those  charged  by 
the  agency  must  be  displayed. 


52  Stations  to 

Broadcast  Program 

(Continued  from  Page   1) 

States  and  extending  from  New  York 
City  to  Los  Angeles  and  from  Fort 
Worth  to  Minneapolis,  will  broad- 
cast the  Dodge  Brothers-United  Ar- 
tists program  tomorrow  night  at 
nine  o'clock  eastern  standard  time. 

Norma  Talmadge,  Charlie  Chaplin, 
Douglas  FairbankSj^  John  Barrymore, 
D.  W.  Griffith  and  Dolores  del  Rio, 
will  broadcast  from  Hollywood, 
with  Fairbanks  master  of  ceremonies. 
One  hour  will  be  consumed  by  the 
program,  which  will  also  feature  Paul 
Whiteman's  orchestra,  from  New 
York;  Pryor  Moore's  string  sextette, 
from  Hollywood;  and  Graham  Mc- 
Namee,  announcing  from  New  York. 


"~ ' r 


OuynpswocHMun  douabkobs 


"Patent  Leather  Kid 
(First  Nat'l) 
A  film  cost  guessing  contei] 
a  big  booster  for  the  pictar| 
suited  in  many  columns  off 
in  the  Pittsburgh  Press  w:] 
up  on  the  stunt.  The  coi[;t 
run  during  the  first  week  c  i; 
ture's  engagement.  The  or 
nouncement  was  carried  i 
three  column  head  top  of  fii 
tion,  with  a  story  under  a  \x\ 
head  each  day  for  the  renui 
days  of  the  week.  On  til 
day  the  names  of  the  •mw^ 
announced  clear  across 
the  page.  Six  illustrations  ij 
with  the  stories,  five  being  f:[ 
Prizes  were  offered  for  iH 
coming  nearest  to  the  actwjl 
tion  cost  of  the  film. — Gra; 
burgh. 

"The   Warning" 
(Columbia) 

A  late  model  machine  gunl 
from  the  U.  S.  Cavalry  was| 
the  lobby  in  front  of  a  cut- 
of  Jack  Holt.  The  Cavalry  o 
ished  one  of  their  recruits  ti 
and  demonstrate  the  weap' u 
lookers.  —  Robert  Floyd,  \ 
Houston,  Tex.  ! 


"Circus"    Breaks    London  I 

"The  Circus"  grossed  md 
New  Gallery  Kinema  than  ;i ; 
lin    picture    ever    shown  in. 
setting  a  new  record  for  '"  " 
according  to  United  Arti.'^i 

T.-S.  to  Sue  Fannicl 
in  Screen  Rights  ol.^ 

Tiffany-Stahl  has  instruc 
torneys  to  sue  Fannie  Hur 
vent  her  from  carrying  oi 
"Lummox"  to  United  Art 
latter  company  claims  to 
rights  and  says  that  any 
which  arises  must  be  bet 
fany-Stahl  and  Miss  Hurst 


YOU  MUST  HV 
THIS  BOOif 


lOOPaB 
ClotiB 


ULTHE  NEWS 
ALLTHE  TIME 


XL 


I    No.  75 


nursday,  March  29,  1928 


Price  5  Cents 


1  Silly  Law 

HE  guardians  of  morals  in 
the  backward  Province  of 
L)u  )ec  have  invoked  legal 
nei  to  make  it  impossible 
lildm  under  16  to  attend 
es.  Guardians  or  not — it 
3  n  difference- 
;  situte  carries  the  ear- 
;  0  spite  legislation.  The 
lernl  hurt  to  exhibitors 
ro'  severe,  no  doubt.  But 
nirnt  gentlemen  who  con- 
;  te  province's  law-mak- 
should  be  mature 
realize  that  by  depriv- 
s  of  any  form  of  whole- 
srtainment,  they  leave 
thought  open  for  di- 
which  youth  is  inex- 
enough  to  seize  upon. 
;  is,  therefore,  a  grave 
(,e  and  the  legal  gen- 
Quebec  must  face  the 
nces,  whatever  they 
be. 


:h 

im 
ei 
an 
)m 
ice 
ss 


ol 


h   Art  Business 

rt,   what   crimes    are    com- 
thy  name!      One   of   them 
rder   the    art    theaters,    so- 
getting  away  with.  These 
e    strong    for    foreign    pic- 
vank    the    "made    abroad," 
e  the  intellectuals  or  what 
'id  watch   the  money  roll 
c  had  several  swell  times 
Paris    we    found    to    be 
Of   Berlin,   we've   heard 
nf  good  cheer.     But  why 
nil  have  to  sit  through  some 
irjim  atrocities  such  as  reach 
and  55th  St.  Playhouses, 
nd  our  depth.    We  never 
es  could  be   so  bad  until 
d  the  habit  of  visiting  the 
mas. 
I' not  the  gambling  type,  but 
s  <e    a    spring    hat    against    a 
:aiation   that   we   can   turn    to 
ti     old    Year     Book    and    in 
ninutes     pick     out     enough 
le    American    product,    once 
to  keep  those  theaters  busy 
itire  year. 

ho  or  What? 

till  not  what  do  you  know, 

jjdo  you  know  in  the  picture 

I    Rotten   grammar,   but,    oh 

I  y    truthful.      The    principal 

ion    in    entirely    too    many 

5  is  a  fellow's  ability  to  play 

r  kiss  himself  into  the  fam- 

^  1  the  yessing  system's  stock 

good  buy. 

KANN 


Stock  Dividend 

Common  stock  dividend  of  as 
high  as  25  per  cent  is  reported 
under  consideration  by  Loew's. 
There  have  been  no  formal  dis- 
cussions, it  is  stated,  but  some 
directors  are  declared  in  favor 
of  the  step.  The  present  policy 
of  common  dividend  payments, 
$2  a  share  per  annum,  and  ex- 
tra of  Si  a  share  is  to  be  con- 
tinued it  is  stated. 


SOME  THEATERS  TYING-UP, 
OTHERS  ALOOfONHOOK-UP 


With  some  theaters  prepared  to 
tie-up  to  the  event,  others  declaring 
it  certain  to  decrease  their  box  of- 
fice receipts,  the  Dodge  Brothers 
United  Artists  Radio  Hour,  goes  on 
the  air  tonight  at  9  P.M.,  eastern 
standard  time.  Close  check  is  ex- 
pected to  be  made  to  determine  ef- 
fect of  the  program  on  theater  at- 
tendance. 

A  number  of  houses  throughout 
the  country,  following  recommenda- 
tion of  United  Artists  representa- 
tives, will  receive  the  program  on 
their  sets  or  instruments  installed  es- 
pecially for  the  occasion.  Radio 
stores  are  loaning  sets  in  many  in- 
stances  for  the  advertising  value. 


National  Hook-ups  Aid 
Business,  Wood  Feels 

Columbus,  O.  —  National  radio 
hook-ups,  such  as  the  United  Art- 
ists' program  for  tonight,  are  bene- 
ficial to  the  industry,  in  the  opinion 
of  P.  J.  Wood,  business  manager  of 
the  Ohio  exhibitor  unit.  No  com- 
plaints on  the  program  have  been 
received  from  Ohio  exhibitors.  Loew's 
United  Artists  Broad  here  is  to  re- 
ceive   the    program   on    the    stage. 


Smoke  Screen  is  Thrown 
Around  Hays  Intentions 

Paris  (By  Cable) — There  are  a 
great  deal  of  wild  assertions  and 
hullabaloo  being  made  over  scheduled 
arrival  tomorrow  of  Will  H.  Hays, 
with  alarmists  seeking  to  create  the 
impression  that  Hays  is  coming  here 
to  fight  the  French  industry,  threat- 
(Continued    on   Page    2) 


Col.  Cooper  is  Reelected 
Canadian  Unit  President 

Toronto — Col.  John  A.  Cooper  was 
reelected     president     and     secretary- 
treasurer,  as  well  as  a  member  of  the 
{Continued   on   Page   2) 


PITTSBURGH  DELEGATES 
HIT  STANDARD  CONTRACT 


WIELIAMS  COMING  BACK 
WITH  FOREIGN  PICTURES 


London  (By  Cable)— J.  D.  Wil- 
liams, formerly  with  British  National 
pictures,  is  managing  director  of 
United  M.P.  Producers,  Ltd.,  and 
leaves  soon  for  the  United  States  to 
market  British  and  Continental  pic- 
tures selected  by  the  new  company 
for  distribution  in  the  United  States 
and  Canada.  Six  films  already  have 
been    selected,   it   is   stated. 

The  capital  is  entirely  subscribed, 
William  states,  and  is  all  British.  He 
is  working  on  the  basis  that  America 
maintains  eight  distributing  units  in 
Lngland  and  that  England  is  therefore 
entitled  to  one  in  the  United  States. 
Cecil  Harrison,  associated  with  Wil- 
liams in  British  National,  is  inter- 
ested in  the  new  company.  Both  will 
go  to  New  York  within  the  next  six 
or  seven  weeks. 


LOEW  COMPETITION  FOR 
CINCINNATI  IS  SEEN 


Cincinnati — Competition  in  the  first 
run  situation  here,  for  the  Libson  the- 
aters is  looming,  with  Loew's  mak- 
ing a  survey  of  the  local  situation. 
Representatives  were  here  inspecting 
Taft  auditorium  in  the  new  Masonic 
Temple.      However,   it   is   sa.id   a   site 

{Continued    on    Page    3) 


Stanley  Plans  5,000-Seat 
House  at  Atlantic  City 

Atlantic  City — Work  starts  within 
60  days  on  the  Stanley,  5,000-seater, 
which,  it  is  stated,  will  cost  $1,500,- 
000.  Site  already  has  been  pur- 
chased on  the  Boardwalk  near  Ar- 
kansas  Ave. 


Northwest  Paramount  is 
Formed  for  F.  &  R.  Deal 

Minneapolis  —  Northwest  Para- 
mount capitalized  at  $100,000  and 
headed  by  Sam  Katz,  has  been 
formed  as  operating  company  for 
the  eight  Twin  City  theaters  of 
which  Northwest  Theaters  Circuit 
(Continued    on    Page    2) 


Jim    and    Frieberg    Bitter 

on  Alleged  Methods  of 

Committee 

Pittsburgh — This  territory's  dele- 
gates to  the  Trade  Practice  Confer- 
ence, Anthony  Jim  and  Nathan  Fried- 
berg,  are  "anything  but  satisfied  with 
the  new  contract  adopted  at  Chicago, 
declaring  the  committee  did  not  carry 
out  instructions  as  recommended  at 
the  conference.  In  this,  they  state 
they  speak  for  the  western  Penn- 
sylvania exhibitor  unit. 

"First,  the  contract  committee  was 

to  be  composed  of  six  members:  three 

producer    and    distributor    members, 

uiree  non-affiliated  exhibitors  and  H. 

M.    Richey   of   Detroit,   as   secretary" 

they    declaie. 

{Continued    on    Page    3) 


PERCENTAGE  TO  BE  ISSUE 
AT  OKLAHOMA  MEETING 


Oklahoma  City  —  Guarantee  and 
percentage  contracts  will  be  the  big 
subject  of  discussion  when  Oklahoma, 
Texas  and  Arkansas  exhibitors  con- 
vene here  April  9,  according  to  W. 
Z.  Spearman,  president  of  the  state 
unit,  who  has  issued  call  for  the 
convention  on  orders  of  the  board 
of  directors.  There  has  been  con- 
siderable discussion  of  percentage, 
throughout  the  state,  with  opposition 
to   the   overage   system   voiced. 


Biechele  Advises  Members 
to  Pay  Their  "Music  Tax'* 

Kansas  City — With  the  Americart 
Society  of  Composers,  Authors  and 
Publishers  active  in  this  territory, 
preparing  to  prosecute  infringement 
of  copyright,  R.  R.  Biechele,  presi- 
dent of  the  Kansas  and  western  Mis- 
souri exhibitor  unit,  is  advising  mem- 
bers to  pay  the  "music  tax."  Past 
efforts  to  defeat  the  levy  have  failed, 
he   says. 


Demonstrate  Han-a-Phone 
at  Philadelphia  Theater 

Philadelphia — Around     100    theater 
owners  of  the  territory  attended  dem- 
onstration of  Han-a-Phone,  synchron- 
ization device,  at  the   Lorraine.     The 
{Continued    on    Page    3) 


PAILV 


Thursday,  March  29^' 


VoLXLIIi No.25  Ihursday.  Marcb  29.1928  Price  5  Geots 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1050  Broadway,  New  Vork,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  l-i)ra 
Folk.  Inc.  J.  VV.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager.  Entered 
as  second  class  matter.  May  21,  1918,  at  the 
postofiice  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  '  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Ralph 
Wilk.  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London — Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin — Lichtbildbuehue, 
Friedrichstrasse,   225. 


Financial 


(s)  Am. 
Bal. 
(c)  Con. 
*(c)  do 
(s)  East. 
*(s)  do 
*(c)   i'ilm 


Seat.  .  . . 
&  Katz . . 
Fm.  Ind. 
pfd.  .  . . 
Kodak  . 
pfd.  . .  . 
Insp. 


*(s)  First  Nat.  pfd. 
(s)  Fox  Fm.  "A" 
(c)  Fox  Thea.  "A" 
*(c)  Intern.  Proj.  . 
♦(b)  Keiths  6s  46. 
(s)       do    com.     . . . 

(s)       do    pfd 

(s)  Loew's,  com.  . 
(s)  do  pfd.  ... 
(b)  do  ps  41ww. . 
(b)  do  Os41x-war. 
(s)  M-G-M  pfd.  .. 
is;  M.  P.  Cap... 
*(s)  Orph.  Cir.  .. 
•(s)  do  pfd. 
(s)  Para.  !■ -L 
*(s)  do  pfd. 
(b)  do  6s  47  . . 
(b)  Par.  By.5}4s51. 

(s)   Pathe    

(s)       do     "A"     ... 

(b)  do     7s     37.. 
(o)    Roxy     "A"      .  . 
(o)       do     units 
(o)        do    com.     . . . 
(o)   Skouras    Bros. . 

.Stanley    Co.    . . 
Technicolor 

(c)  Trans-Lux 
(o)  United  Art.  . . 
(od)  do  pfd.  .  . . 
*(o)  Univ.  Ch.com. 
*(o)  do  pfd.  ... 
(c)  Univ.  Pict.  .  . 
*(s)      do    pfd.     ... 

'■(o>  VV:ii'uer  Bros.  . 
(s)  do  "A"  ... 
icb)   do     O'As     28. 


High 

42K 
75Ji 
22^ 

169'^ 


79 


2on 

92^ 
68>i 
101^ 
108  J4 
100J4 
25M 

5/2 


Low  Close 

4114  42 

73J4  74^ 

22/2  22 1/2 

....  22J4 

168J4  169 

....  12254 

106 

78         78 
18         18 


20M 

92/2 

67-4 

108K 

100% 

25M 

5/8 


..116%    114M 


(o) 


100 
102M 

3% 
14K 
63 
29 
32 

6% 
38 
48 

2 

4% 
13 
80 

2 
80 
21 

23    ' 
35/2 
111 


99  J4 
102Ji 

35i 
13^ 
63 
31 
34 

7 '4 
40 
47^ 

4 

4% 
15 
85 


99^ 
20H 
92/2 
68 

WVA 
108'4 
lOOM 

2554 
5^ 
29 

99/2 
116% 
121J4 

102M 

13/8 
63 


Sales 

2,500 

'266 

i',666 


600 
300 


400 
100 

5,000 
700 

6,000 

17,000 

600 

200 


i     6,300 

60',666 

5,000 

400 

400 

5,000 


47/2 


500 


100 


21  21 

97  

18!4     \9y2  12,100 

26%  35^^  50,600 

108"^  111  87,000 


■•  Last    Prices   Quoted, 
(b)   Bond   Market, 
.c)    Curb    Market, 
o)   tJver   the   Counter   Transactions    (Bid   and 

Asked). 
(s)   Stock    Exchange. 

NOTE:  Balabaii  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley   in   Philadelphia. 


A  Million  Feet  of 
Everything 

FILM  LIBRARY  SCENES 

Stone   Film  Library 

220  W.  42nd  St.  Room  612 

Phone  Wisconsin  0248 


800  Theaters  to  Join 
in  N.  V.  A.  Week  April  8 

Plans  for  the  1928  National  Vaude- 
ville Artists  Week,  April  8  to  15  now 
include  special  activities  in  about  800 
theaters  located  in  over  200  cities  and 
towns  in  every  part  of  the  United 
States  and  Canada.  N.V.A.  Week 
will  be  observed  simultaneouslj'  in  all 
theaters  of  Keith-Albee-Orpheuni, 
Loew's,  Foxj  Proctor,  Pantages,  Poli, 
Butterfield,  Wilmer  &  Vincent,  M. 
Shea,  Stanlej%  Fabian,  Interstate, 
Harris,  Schanbcrger.  Gus  Sun,  West 
Coast  and  independent  chains  and 
houses. 


Goldburg  Plans  to  Make 
Two  Pictures  in  Europe 

Upon  his  return  from  the  coast, 
Jesse  J.  Goldburg,  is  going  to  Europe 
to  arrange  for  distribution  of  First 
Division  product  there  and  also  for 
purpose  of  making  two  pictures  on 
next  year's  program  abroad. 


Northwest  Paramount  is 
Formed  for  F.  &  R.  Deal 

(Continued  from  Page  1) 

(Finkelstein  &  Ruben)  and  Publix 
are  partners.  This  includes  the  Min- 
nesota, opened  here  last  week.  Sam 
Katz,  F.  L.  Metzler  of  New  York, 
William  Hamm  of  St.  Paul  and  M. 
L.  Finkelstein  of  Minneapolis  are  in- 
corporators. Other  members  of  F.  & 
R.,  I.  H.  and  Edmund  R.  Ruben  and 
Harold  D.  Finkelstein,  are  not  in- 
cluded in  the  new  incorporation.  Har- 
old Finkelstein  is  general  manager 
of  the   F.  &  R.  circuit. 


Policy  Altered  for  "Jazz  Singer" 

The  Fox  circuit  in  Greater  New 
York  signed  contracts  this  week  with 
Sam  E.  Morris,  general  manager  of 
distribution  for  Warners,  for  week 
runs  of  "The  Jazz  Singer."  This  will 
break  a  long  standing  precedent  which 
usuallj'  calls  for  split  weeks  in  these 
theaters. 


Smoke  Screen  is  Thrown 
Around  Hays  Intentions 

(Continued  from  Page   1) 

eiiing  boycott  of  French  pictures  or 
withdrawal  from  the  French  market, 
in  retaliation  for  the  quota  decree 
ind  censorship.  This,  it  is  stated,  is 
not  the  case,  althougli  those  closely 
observing  the  situation  say  that,  at 
best.  Hays  will  be  able  only  to  strike 
i   bargain,   acceptable   to   the    French. 


And  That's  That 


By  PHIL  M.  DALY 


MERRITT  CRAWFORD  is  re- 
turning to  his  specialty,  that  of 
editing  and  titling.  Before  specializ- 
ing in  trade  paper  work,  Merritt  was 
well  known  in  the  titling  field,  and 
kept  pace  with  progress  in  the  field, 
between    trade    paper    activities. 


Disdainfully  avoiding  any  fanfare 
of  trumpets,  Mike  Simmons  will  of- 
fer opposition  to  the  national  radio 
hook-up  tonight  in  which  United 
Artists  stars  are  to  participate,  by 
going  on  the  air  with  an  interview 
with  Howard  Rockey,  author  of 
Gotham's  "The  Chorus  Kid." 


Three  engagements  in  three  months 
at  the  same  house  testify  to  the  suc- 
cess of  "The  Jazz  Singer"  at  the 
Metropolitan,  Washington,  D.  C.  Fol- 
lowing its  run  there  starting  Christ- 
mas day  the  picture  was  booked 
again  in  February  and  its  third  re- 
turn now  has  been  contracted  for. 


Around  100  exhibitors  attended 
the  Wilkes-Barre  convention  last 
Sunday,  and  not  11  as  previously 
stated  due  to  a  typographical  error. 


Tom  Mei.ghan  is  so  popular  in 
Miami  that  the  ninth  hole  on  the 
La  Gorce  course  in  the  Florida  is 
known  as  the  Meighan  hole. 


Brandts    Tune    In 

The  Brandt  enterprises,  operating 
a  string  of  Brooklyn  theaters,  have 
hooked  up  their  various  houses  for 
the  United  Artists  broadcast  tonight. 
Special  one  sheets  are  announcing 
the  tie-up  to  the  public.  Other  New- 
York  exhibitors  have  taken  similar 
steps. 


Col.  Cooper  is  Reelected 
Canadian  Unit  President 

(Continued  from  Page  1) 
board  of  directors  at  meeting  of  di- 
rectors, which  immediately  followed 
annual  meeting  of  M.  P.  Distributors 
and  Exhibitors  of  Canada.  Directors 
elected  are.  A.  Cohen,  C.  Hague,  O. 
R.  Hanson,  R.  S.  Bell,  B.  F.  Lyon 
and  M.  A.  Milligan,  representing 
Class  D.  members;  C.  Robson  and 
J.  Arthur,  representing  Class  E.  mem- 
bers and  J.  P.  O'Loghlin  and  P.  T. 
Tavlor,    representing    all    members. 


TIFFANY -STAHL  PRODUCTIONS,  INC. 

Announce 

That  they  have  in  the  course  of  production 
two  motion  pictures  entitleci: 

"The  Floating  College" 
"The  Fifty  Thousand  Dollar  Hour" 

ALL  RIQHT  PROTECTED 


Orchestra  Engaged  alt 
Louis  Vitaphone  lu; 

St.      Louis — Through     comimi 
reached  with  the  officials  of  tiHiv 
union    of    musicians.    Skouras 
have  engaged  a  7-piece  orchei,i, 
he  Grand  Central  although  thaB|r, 
is    now    devoted    exclusively  Mtt 
showing  of  Vitaphone  featureMfe 
don't    require   a    pit   orchestra'T 
musicians  are  paid  a  full  week 
at  the   prevailing  rates  for  th|: 
although  they  play  only  two  >  - 
minutes  every  two  hours.    Th  r 
for   the   remainder  of  the  pro 
furnished  by   the   Vitaphone.  j 

The  public  of  St.  Louis  haU 
to  Vitaphone  and  the  Grand  !:ni 
has  been  doing  big  business  jsp 
the  prevalence  of  unemployme|  c( 
siderable  influence  and  the  »r 
season. 


Carey  at  A.M.P.A.  MeetitJ 

Harry  Carey  is  to  be  todayt 

of  the  A.M.P.A.  luncheon,  wlj 

minute    news    of    the    Naked| 

Dinner    Saturday  will  be  ou:j 


Budd  Rogers  Returrig 
from  Nation-wid(fi 

Completing    a    swing    aroi|l 
country,  during  which  he  soivA 
exhibitor  sentiment  on  pictm 
Budd      Rogers,     vice     presi.  ii 
Gotham  and  Lumas,  returns  i  - 
York  today.     On  the  Coast,,; 
ferred  with  Sam  Saxe,  Gotha|p 
dent  over  the  30  pictures  to:;  p 
duced  by  the  company  for  l'jl-29 


PRODUCER    DIRECTO 

with  a  varied  experience  in  orlJ 
and  features,  is  desirous  of  I'ting 
with  a  reliable  company  in  th  ast. 
Will  consider  a  reasonable  gu  attt 
against   percentage   of  returns. 

Box  M-38S 
c/o    Film    Daily,    1650   B'way,   /.C- 


JOHNNY 


Chinatovn 
Charliij 

"Is   the    most  pretentious  film    i'"'"'* 
Hines  has  appeared  to  date.     !'  ■'■'' 
to   be   his   most   successful.     I' 
exploited  zvill  put  him  over  i; 
ivay     on     the    First    National 
Should  score  in  all  types  of  ' 
and  small.      A   few  more  like 
Hines  linll  be  sitting  pretty."— 
Me)  cury. 

A  UrAt  notional  Tfchu 


THE 


sday.VIarch  29,  1928 


-^Hk 


DAILV 


tsb 


-Ti 


rgh  Delegates 
xNxv  on  Contract 

(  itinued  from  Page  1) 

le    judge    of    the    United 

me  Court  was  to  appoint 

man  whose  decision  was 

Fiut,  to  our  surprise,  there 

d  for  a  seventh  arbitrator 

Hess,    attorney    for    the 

lization  also  was  admitted 

fences  to  act  as  secretary 

liout  any  consideration  or 

ition   of   the   Trade   Prac- 

nce. 

the    contract    was    to    be 

10  the  exhibitor  delegates 

iicf-Ed  the  Trade  Practice  Con- 

r    their    approval,    recom- 

or    rejection    but    to    our 

e   have    been    ignored. 

It  a  meeting  held   in   Chi- 

11.  30,  a  motion  was  made 

Yamins  that  the  exhibitor 

vere   to  vote  the   unit   rule 

cctract.    This  was  not  carried 

;  independent  theater  own- 

etrayed  once  more. 

the   present   time   we   have 

•d  a  copy  of  the  new  con- 

1  is  to  go  into  efTect  May 

source   of   information   has 

injugh  THE  FILM  DAILY, 

en  ignored  by  the  men  we 

represent   us   on    the    con- 

coilnittee.     However,  this  was 

.se  so  far  as   the   members 

)inmittee    representing    the 

as  Mr.  Pettijohn  had  copies 

at  Washington  on  Monday 


itio 


id  t 

ere 

1  t( 

cei 

wh 

Ou 

il 

ve 

d  1 


le 

c 

cer 

lin 

Z7. 

e  latiment  as  expressed  by  the 
of  our  organization  is   that 

nljiiope  for  an  equitable  con- 
al  fair  trade  practice  is 
ome  action  by  the  Govern- 
n  our  judgment  the  new 
s  worse  than  the  contract 
w  working  under." 


<h 


ict 


an  Atonic  Studio  Planned 

ntonio,  Tex. — Foto  Arts 
hich  recently  completed, 
he  Outlaw,"  in  this  neigh- 
Dclis  declared  planning  to  build 
icpere.  "The  Day  of  Atone- 
slated  as   the   next   produc- 


selman  Sells  Holdings 

Tex. — C.  J.  Musselman,  vet- 
lit  operator,  has  retired  from 
er  business,  with  sale  of  his 
laza  and  Cozy  here  to  Dent 


na  May  Wong  Sailing 

Vlay  Wong,  Chinese  actress, 
ay  for  Germany  where  she 
■  in  Ufa  pictures. 

tjistrate  Han-a-Phone 
.Philadelphia  Theater 

[C(»ttinued  iiom  Pag';   1) 

I  nee,  members  of  the  audience 
nt  smoothly,  with   the   tonal 
tion   of   the    instrument    pro- 
natural.     An   organ   number 
vaudeville    turns    comprised 
Han-a-Phone,    it   is   stated, 
offered  at  a  new  low  price 
ynchronization  devices.     The 
lone    Co.,    headed    by    Gene 
ry  Marcus  of  Twentieth  Cen- 
11  Co.,  is  handlinc;  the  device, 
1    produce    52    Han-a-Phone 
for  its  first  year's  schedule. 


Coast  Wire  Service 


Whirling  Light  Rays 


REFLECTORS  SAID  TO  MAKE 
iNCANDESCENTS  PRACTICAL 


Strong  reflectors,  that  act  upon 
light  much  as  a  lawn-sprinkler  does 
on  a  stream  of  water,  have  made 
practical  the  use  of  the  new  incan- 
descent lights  in  general  studio  pho- 
tography, it  is  claimed.  The  new 
apparatus  has  arrived  from  New 
York  and  is  being  used  at  the  M- 
G-M  studios  in  filming  scenes  in 
"Detectives." 

The  flood-lights  consist  of  para- 
bolic reflectors  in  which  are  great 
lamp  globes,  but  the  reflectors,  in- 
stead of  being  smooth,  are  fluted 
with  curving  radial  lines,  much  re- 
sembling the  riflings  in  a  gun-barrel. 
These  Imes  cause  the  rays  of  light 
to  whirl  and  twist,  much  as  a  bullet 
does  on  leaving  the  barrel  of  a  gun, 
so  that  the  light  that  falls  upon  the 
actors  is  constantly  whirling  at  a 
high  speed,  and  therefore  is  "dif- 
fused" or  made  extremely  even. 


Frances  Agnew  Titles  "Love  Hungry" 

Frances  Agnew,  Fox  staff  scenarist, 
has  just  completed  the  titles  for 
"Love  Hungry,"  starring  Lois  Moran, 
and  the  picture  has  been  shipped  to 
New  York  for  premiere  at  the  Roxy. 
This  is  Miss  Agnew's  first  titling  job 
in  Fox's  Coast  studios,  but  she  es- 
tablished herself  as  a  titLe  writer  in 
the  Fox  eastern  studios  last  year 
when  she  edited  and  titled  "Siummer 
Bachelors,"  starring  Madge  Bellamy. 


Another  for  Haines 

Forty-five  minutes  after  William 
Haines  had  stepped  out  of  character 
with  the  completion  of  "He  Learned 
About  Women,"  he  had  begun  work 
on  his  next  production  for  M-G-M. 
He  is  co-starred  with  Marion  Davies, 
with  Polly  Moran,  Roy  D'Arcy  and 
Paul  Ralli  in  support.  King  Vidor 
is  directing. 


Dorothy    Cummings    Cast 
Dorothy    Cumiiiings   has   been   cast 
with    Joan     Crawford's     "The     Dan- 
cing  Girl,"    to   be   directed   by   Harry 
iJeaumont  for  M-G-M. 


Sax  Signs  Alma  Rubens 
for  Two  Gotham  Fihns 

Alma  Rubens  has  been  signed  to 
star  in  two  pictures  for  Gotham,  in 
a  contract  closed  by  President  Sam 
Sax.  "The  River  "Woman"  by  Har- 
old Shumate  is  to  be  the  first.  The 
second  is  being  selected. 


WANTED 

High  class  salesman  who  knows 
New   York   exhibitors  for   tem- 

porary   iob. 

M-346 
c/o   Film   Daily,   1650  B' 
New   York  City 

way. 

FIVE  IN  WORK,  FIVE  TO 
BE  STARTED  BY  FOX 


Five  features  are  in  work  and  five 
in  preparation  by  Fox.  F.  W.  Mur- 
nau's  "The  4  Devils"  heads  the  list, 
with  Janet  Gaynor,  Charles  Morton, 
Barry  Norton,  Nancy  Drexel  and 
Farrell  MacDonald  iieading  the  cast. 
Others  are:  "The  News  Parade," 
featuring  Sally  Phipps  and  Nick 
Stuart,  under  direction  of  David  But- 
ler; "Plastered  in  Paris,"  starring 
Sammy  Cohen  and  Jack  Pennick, 
under  direction  of  Ben  Stoloff; 
"Don't  Marry,"  which  James  Tinling 
is  directing  with  Lois  Moran  and 
Neil  Hamilton;  "Mr.  Romeo,"  which 
Henry  Lehrman  is  directing  with 
George  Meeker,  Nancy  Carroll  and 
Ford  Sterling. 

Frank  Borzage  is  preparing  "Blos- 
som -Time,"  Movietone  production. 
Others  soon  to  be  started  are  "Me, 
Gangster"  and  "The  River  Pirate," 
both  written  by  Charles  Francis  Coe; 
"Part  Time  Marriage,"  in  which 
June  Collyer  will  have  the  feminine 
lead,  and  "None  But  the  Brave,"  in 
which  Lionel  Barrympre  will  ap- 
pear. 

John  Adolfi  Returns 

John  G.  Adolfi  has  returned  to 
Hollywood  from  New  York  wher; 
he  spent  several  weeks  in  reseaich 
work  for  hij  next  Tiffany-Stahl  pro- 
duction,  "Prowlers   of   the    Sea." 


Cast  in  Night  Club  Story 

Cissie  Fitzgerald  and  Douglas  Gir- 
ard  have  been  cast  in  "Ladies  of  the 
Night  Club,"  an  original  by  Ben 
Grauman  Kohn  being  directed  by 
George  Archainbaud  for  TitTany- 
Stahl.  This  completes  the  cast  which 
includes  Ricardo  Cortez,  Barbara 
Leonard,   and   Lee   Moran. 


Christie  Soon  to  Start 
Work  Building  New  Studio 

Construction  is  to  start  at  once  on 
the  new  Christie  studio,  adjoining 
Mack  Sennett's  new  plant  at  Stu- 
dio City.  Production  is  to  be  started 
soon  on  the  new  lot,  with  all  activity 
eventually  to  center  at  the  proposed 
studio. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 
1600  Broadway,    New  York  City 

Phone  Penn.  3580 


Loew  Competition  for 
Cincinnati  is  Seen 

{Continued  from  Page  1) 
is  preferred  at  Fountain  Square,  near 
the  new  E.  F.  Albee  theater.  Lib- 
son  and  Keith-Albee  control  the  situ- 
ation here.  The  late  Marcus  Loew 
it  is  declared  for  years  had  thought 
of  building  a  theater  named  for  him 
here,  in  the  city  where  he  began  his 
theatrical  career  running  a  penny 
arcade. 


K.   C.   Golf  Tourney  April   16 

Kansas  City — Annual  golf  tourna- 
ment conducted  by  the  Film  Board  is 
scheduled  for  April  16  at  Excelsior 
Springs,    Mo. 


Flu   Epidemic   in   111. 

St.  Louis  — ■  Influenza  epidemics 
have  closed  schools  of  De  Kalb  and 
Anna,  111. 


Twelve  Originals  Among 
First  Division's  18 

Of  the  18  pictures  contemplated  on 
the  1928-29  program  of  First  Divi- 
sion Distributors,  12  \yill  be  from 
originals  and  the  others  from  novels, 
according  to  Jesse  J.  Goldburg  who 
is  here  lining  up  writers.  Six  remain 
on  the  current  schedule  to  deliver, 
three  of  them  Chadwick  productions. 
They  will  be  completed  May  1. 


"We  Americans"  Opens 

Marking  return  ot  the  house  to  a 
two-a-day  policy,  "We  Americans," 
new  Universal  picture,  opened  last 
night  at  the   Colony. 

The  premiere  was  planned  and  ex- 
ecuted by  Harry  Reichenbach.  Many 
prominent   individuals  were   present. 


$1,225,000  Theater  to 

Be  Built  at  Ottawa 

Ottawa — Famous  Canadian  Corp. 
will  spend  $1,225,000  on  erection  of 
the  new  Capitol  here,  with  seating 
capacity  of  2,500,  to  be  opened  Jan. 
1,  1929. 


YOU'LL  USE  IT 
EVERY  DAY 


1000  Pages 
Cloth   Bound 

FREE 

TO 

Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


The  Secrets 


HELEN  WILLS 


CHAMPIO 


4 


WHEN 
you  THINK 
OF   SPORTS 

VartiaX  list  of  sports  cov- 
ered b>     Sportlights' 

Tobogganing 

Football 

Baseball 

Tennis 

Golf 

1  rack 

Field 

Hockey 

Polo 

Soccer 

Cricket 

Fishing 

Hunting 

Yachting 

Archery 

Boxing 

Fencing 

Jiu  Jitsu 

Flying 

Tumbling 

Jai  Ali 

Hurling 

Diving 

Rowing 

Dancing 

Pool 

Billiards 

Skiing 

Skating 

Curling 

Camping 

Squash 

Water  Polo 

Canoeing 

Ice  Boating 

Cycling 

Wrestling 

Lacrosse 

Harpooning 

Motoring 

Swimming 

Basketball 

THE  PERFECTSHORT 
SUBJECT  FOR  THE 
PERFECT  PROGRAM 
IN  ANY  THEATRE— 
ANYWHERE 


BABE 

RUTH 


BOBBY  JONES 


SIXTY-EIGHT  world^s  champions,  men 
and  women,  have  shown  their  art  and  skill  l« 
and  action  before  Sportlight^s  far  ranging  j  Ij 

cameras.  iE« 

The  scenes  shift  from  Babe  Ruth  and"*^ 
Bobby  Jones  to  Aileen  Riggin  and'"| 
Suzanne   Lenglen —  jjjj)! 

From  Gene  Tunney  to  Helen  Wills  and 
Glenna  CoUett. 

Correct  form  and  style  through  slow  motion  j 
is  blended  with  the  action  and  drama  of 
actual  contest. 

You  can  see  how  they 
win  —  and  why  they 
win.  Every  leading 
champion  from  every 
field  marches  before 
you. 


GENE       ^  -,  '^ 

TUNNEY  \  ;;; 


AILEEN  RlGGlN 


Just   one  element 


in 


thi 


tremendous    appeal   of  this 
Champion  Short  Subject. 


antArndftke 


^  viae  of  the  Screen 

The  Sportinq  H«9«  " 

ib   ISSUES  -  ONE   EVERY  TWO  WEEKS 


PRODUCED  BY 

JOHN  L.HAWKIKliN 

EDITED  BY 

GRANTLANDRI'' 


Released  y 


libitors    Differ    on    New    Standard    Contract 


WSPAPER 
'^ILMDOM 


ULTHE  NEWS 
ALL  THE  TIME 


XL][    No.  76 


K'-dav.   March  60.  1928 


Price  5  Cents 


Uain  Skirts 

IL  H.  HAYS,  prior  to 
his  departure  for  Paris 
an  quota  troubles,  took 
3n  )  deny  the  Rembusch 
■s  tat  newsreels  were  be- 
cl  to  spread  presiden- 
iganda  for  Herbert 
"ortunately  so  for  this 
the  chief  business  of 
)  supply  the  American 
h  entertainment.  We 
le  no  more  dangerous 
pursue  than  a  risky 
with  politics  and  its 
raiding  tendencies.  Even 
.  World,"  which  is  so 
constituted  that  it 
dly  pin  something  on 
could,  points  out  edi- 
nd  fairly  so : 


ili2 
)ro 
:r. 

ry: 
is 

w 

t 

on 


y- 

U!  of  the  films  for  propaganda 
es  lor  any  party  or  politician 
:  serious  results  »  ♦  ♦  The 
e  policy  of  impartiality  in 
res  is  changed,  millions  will 
d  steps  will  be  taken  through 
iv  bodies  to  stop  it.  The  reali- 
of  hat  fact  should,  and  no  doubt 
ifficient  to  deter  the  industry 
p<  litting     any     such     change     in 


obvious  anyway  that 
5try  has  enough  on  its 
ith  investigations,  cen- 
p-even  though  mild  gen- 
—  ixation  and  adverse 
it  n.  More  than  sufficient 
;  olitical,  already- 

Imng  Rossheim 

two  months  in  office.  Yet 
ge  of  Jules  Mastbaum,  now 

of    the    powerful    Stanley 

is  recording  progress.  Es- 
a  financial  man,  one  who 
10  much  of  economics   that 

it  some  years  ago  and  now 
I  very  tough  problem:  The 
imming    and    adjusting    his 

to  the  point  where,  on  a 
0  annual  gross,  it  can  re- 
e  than  $112,493   to  surplus. 

hard  nut  to  crack.  Ross- 
lizes  it.  But,  being  young, 
fident;  and,  being  confident, 

into   the   future   with   opti- 

T&ntle  Boiling 

behind  cupped  hands  con- 
come  whisperings  of  this 
that  for  control  of  Stanley, 
made  an  offer;  Publix  has 
lund;  Fox  is  still  on  the  job. 
me  ago,  K-A  were  looking 
at's  your  guess? 

KANN 


MILLIONS  REPRESENTED 
ON  STANLEY  COMMITTEE 


McCarthy,  Kolb  and  Smith 

In  Charge  of  Company 

Finances 

Philadelphia — A  new  finance  com- 
mittee, representing  many  millions  in 
potential  new  capital,  has  been  ap- 
pointed for  the  Stanley  Co.  oi  iVmer- 
ica.  It  is  composed  of  job.n  Mc- 
Carthy, executor  for  the  George 
Earle  estate  which  is  heavily  inter- 
ested in  Stanley;  Col.  Louis  j.  Kolb, 
prominent  Philadelphian,  who  is  re- 
puted to  be  worth  between  .pJS  000,- 
UGO  and  $40,000,000,  and  Albert  L. 
Smith,  of  E.  B.  Smith  and  Co.,  for 
years  bankers  and  financial  sponsors 
of  the   Stanley  organization. 

Ac    i;.c   directors'   meeting   ii:    N^\v' 

(Continued  on  Page   Z) 


BY  CRIMP  IN  BUSINESS 


Chicago  —  Business  continues  off 
here,  with  a  number  of  houses  unable 
to  stand  the  gaff  of  dwindling  re- 
ceipts. The  Pantheon,  but  a  short 
time  ago  a  leading  Northside  de  luxe 
house  operated  by  Lubiner  &  Trinz, 
has  succumbed  to  competition  and  on 
April  3  becomes  burlesque  house, 
(Continued  on  Page  2) 


BUTTERFIELD 
25  MILES 


SEEKING 
PROTECTION 


Detroit's  System 

Detroit — Zoning  of  the  De- 
troit territory  recently  was 
completed  by  exchanges  here 
in  co-operation  with  exhibitors 
in  an  arrangement  declared  one 
of  the  best  in  the  nation  for 
independent  theaters.  Maximum 
protection  is  28  days,  starting 
with  the  last  day  of  the  run. 
The  system  has  been  in  force 
some  time,  but  only  recently 
was  put  into  written  form. 
The  committee  holds  periodical 
conferences  to  revise  the  new 
zoning  system. 


360THEATERSE0RI0X 
CHAIN  StEN  BY  SEPT.  1 


Los  Angeles— By  Sept,  1,  there  is 
expected  to  be  360  houses  in  the 
Fox  chain  of  theaters,  it  is  stated  in 
'Now,"  house  organ  of  West  Coast 
Theaters.  This  will  follow  comple- 
tion of  Fox  houses  now  under  coii- 
struction  in  numerous  key  cities 
throughout    the    country. 


Brylawski  Praises  Committee 
for  Accomplishment  on  Pact 


CONTRACT  HELD  SHOWING 
IT  BILL  NEED 


Baltimore — After  careful  study  of 
the  contract  he  is  "more  than  ever 
convinced  that  the  Brookhart  bill, 
with  the  exception  of  Articles  5  and 
7  is  a  very  good  measure  and  ought 
to  pass,"  states  Herman  A.  Blum, 
who  last  week  retired  as  president  of 
the  Maryland  exhibitor  unit.  The 
articles  referred  to  are  those  banning 
block  booking  and  vesting  administra- 
tion of  the  act  in  the  Federal  Trade 
Commission. 


Washington — Julian  A.  Brylawski, 
chairman  of  the  board  of  directors 
of  the  M.P.T.O.A.,  is  impressed  with 
the  progress  made  and  the  results  ac- 
complished by  the  committer  in  draft- 
ing the  new  standard  exhibition  con- 
tract. 

"Perfect?  Certainly  not,  but  just 
as  certainly  a  step  in  the  right  di- 
rection and,  so  far,  the  best  contract 
ever   put    before    the    industry." 

That  is  the  way  THE  FILM 
DAILY  expressed  it,  and  Brylawski 
states    his   opinion   exactly   coincides. 

"I  attended  the  first  session  of  the 
committee  in  Chicago  and  have  a 
very  definite  idea  of  the  size  of  the 
task  they  tackled  and  the  difficulties 
and  objections  with  which  they  had 
to  contend,"  Brylawski  says. 


Nearly  Every  Theater  of 

Detroit  Territory  is 

Affected 

Detroit — Protection  over  an  area 
covering  25  miles  for  30  days  is  be- 
ing sought  for  the  Butterfield  circuit 
of  Michigan  houses.  There  are  75 
theaters  in  the  chain,  which  now  is 
confined  to  the  lower  peninsula  of 
Michigan,  but  intends  expanding  in 
the   upper   peninsula. 

Publix  is  a  partner  in  the  Butterfield 
chain  which  includes  such  cities  as 
Ann  Arbor,  Battle  Creek,  Bay  City, 
Flint,  Grand  Rapids,  Hillsdale,  Ionia, 
Jackson,  Kalamazoo,  Lansing,  Owos- 
so.  Pontiac.  Port  Huron,  Saginaw, 
Ypsilanti,  Adrian,  Alpena,  Benton 
Harbor,  Big  Rapids,  Cadiliac,  Grand 
Haven,  Ludington,  Manistee,  Niles, 
St.  Joseph,  Three  Rivers  and  Traverse 
City. 

With  this  wide  range  of  principal 
cities,  the  protection  sought  would 
affect  nearly  every  theater  of  the 
territory. 


FBO  Exchanges  Plan 
Open  House  for  Tom  Mix 

Open  house  for  Tom  Mix  will  be 
held  by  FBO  exchanges  in  connec- 
tion with  the  star's  vaudeville  tour. 
Exhibitors  are  being  invited  to  at- 
tend to  become  personally  acquainted 
with  the  star,  who  leaves  Hollywood 
Saturday  on  a  two  months'  vaudeville 
tour,  prior  to  sailing  for  the  Argentine 
early  in  June  to  make  a  series  of 
pictures  for  FBO  release.  Fred  Kley, 
president  of  the  company  to  produce 
(Continued  on  Page  2) 


Burnside  Joining  Publix 
To  Stage  Unit  Shows 

R.  H.  Burnside  will  join  the  Publix 
production  department  unit  early  in 
April  to  stage  shows  in  alternation 
with  John  Murray  Anderson  and 
Frank  Cambria.  Jack  Partington  will 
be  supervising  director  under  James 
M.  Cowan,  director-in-chief  of  pres- 
entations. 


Menjou  Signs  New 
Contract  with  Paramount 

Adolphe  Menjou  has  signed  a  new 
contract  with  Paramount,  setting  at 
rest  report  he  might  leave  the  com- 
pany. 


■ 


THE 


DAILY 


Friday,  March  31 


firMWSMPU 
'FIlMIKTMi 


Am  WlK^^'^LI-TIIE  NEWS 


mXLIII  No.76    Fridaj,  March  30,1928    Price  5  Cents 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  V.,  and 
copyright  (1928)  by  Wid's  Films  and  Pilra 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager.  E«tered 
as  second  class  matter.  May  21,  1918,  at  the 
postofSc«  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.09.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Ralph 
Wilk  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London — Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin — Lichtbildbue'jue, 
Friedrichstrasse,   225. 


Handschiegl  Gets  Patents 
on  Photographic  Process 

Patents  have  been  granted  Max 
Handschiegl  of  Los  Angeles  cov- 
ering the  Handschiegl  Process  of 
motion  picture  photography  on  which 
the  inventor  has  been  working  sev- 
eral years  with  assistance  of  Ray 
Smallwood  who  controls  world  rights 
to  the  process,  A.  N.  Smallwood 
announced  3'esterday.  The  process 
has  been  the  subject  of  litigation. 

SmalKvood  asserts  the  Handschiegl 
process,  in  brief,  permits  photograph- 
ing two  or  more  separate  actions  on 
the  one  negative  so  that  action  can 
be  placed  on  foreign  scenes,  stock 
sets,  still  or  paintings.  Two  nega- 
tives are  made,  color  selectivity  be- 
ing the  basis  of  the  process.  The 
remaining  work  is  done  with  an 
optical  printer.  The  finished  picture 
is  on  one  negative,  the  other  nega- 
tive serving  for  masking  purposes 
only,  so  that  there  is  no  duping  or 
multiple    printing,    he    asserts. 


Millions  Represented 
On  Stanley  Committee 

{Continued  from  Page  1) 

York  o!i  Wednesday,  ccononiie3  put 
into  tl*'c<t  by  Irving  Ros^neim  ^-i.lce 
;ie  iLck  over  the  presiueKc/  sixt^ 
days  aj^o  were  endorsed  and  coni- 
n-cndtd 


Orlamond  in  Cast 
William  Orlamond  has  been  added 
to  cast   of  "The   Woman   Disputed." 


Film  Promoter's  Bail  is 
$5,000  on  Larceny  Charge 

Testimony  of  six  witnesses  that  the 
defendant  had  promised  ten  per  cent 
of  the  gross  of  a  film  called  "The 
Spirit  of  76,"  in  return  for  invest- 
ments, caused  Magistrate  Glatzmaycr, 
in  West  Side  Court,  New  York,  to 
hold  Charles  L.  Forester  in  $5,000 
bail  on  a  charge  of  grand  larceny. 
Forester  claimed  he  acted  in  good 
faith  under  belief  a  letter  written  him 
by  Nathan  Braunstein  of  729  7th 
Ave.,  gave  him  authority  to  collect 
the    money. 


Call 
WAFILMS.   Inc. 

Walter  A.   Putter,   Pre». 
for 

Library  Stock  Scenes 

New   York  Hollywood 

130  W.  46th  St.        c/o  Leon  Schlesinger 
Bryant  8181      1123   No.   Bronson  Ave. 


Sheck  Gets  Another  at  Baltimore 

Baltimore  —  Phillip  J.  Sheck  has 
taken  a  five  year  lease  on  the  Dixie 
from  A.  H.  Levine.  Sheck  has  a 
number  of  picture  houses  here  and 
plans  to  remodel  his  new  acquisition. 


Sunday  Shows  Favored 

Tenafly,  N.  J. — Sunday  shows  were 
victorious  here  by  vote  of  1,084  to 
460  in  an  informal  referendum  con- 
ducted by  the  Chamber  of  Commerce, 
which  is  to  refer  the  outcome  to  the 
council. 


Salem,    N.    J.,    Houses    Sold 

Salem,  N.  J. — Art  Amusement  Co., 
of  Philadelphia  and  Collijngswood, 
has  taken  over  the  Palace  and  Fen- 
wick  from  W.  C.  Hunt.  Allen  Pet- 
erson  will   manage. 


FBO  Exchanges  Plan 
Open  House  for  Tom  Mix 

(Continued  fiom  Page  1) 
the    pictures,    sails    from    New    York 
Saturday   for   the   Argentine. 

Exchanges  to  be  host  to  the  star 
are:  Denver,  April  4;  Omaha,  April  11 ; 
Kansas  Cit^-,  April  18;  St.  Louis, 
April  25;  Chicago,  May  2;  Cleveland, 
May    16. 


Hickok  Gets  New  Contract 

Sid  Hickok,  who  photographed 
"Lilac  Time,"  has  been  given  a  three 
year  contract  by  First  National.  He 
is   a   former    Eastern   cameraman. 


Paul    Rallie   Cast 
Paul  Rallie  has  been  signed  by  M- 
G-M  to  play  an  important  role  in  the 
current      Davies-Haines'      co-starring 
production. 


Another  for   Oliver 

Gu3'  Oliver,  who  is  now  in  support 
of  Jack  Holt  in  "The  Vanishing 
Pioneer,"  will  play  in  Esther  Rals- 
ton's  forthcoming  production. 


$100,000   Michigan   Theater   Fire 

Detroit — Fire  destroyed  the  Fleur 
De  Lys  theater  at  River  Rouge  with 
loss  estimated  at  $100,000. 


TOM  WHITE 

Announces  that  he  has  in  the 
course  of  production  a  motion 
picture   titled 

SEA  FURY 

which  wnll  be  ready  for  release 
about  May  first.  All  rights 
fully  protected  in  this  and  for- 
eign countries. 

Office: 

6276   HOLLYWOOD    BLVD. 

Hollywood,    California 


Antipathy  Marks  Seattle 
Reaction  to  Hook-up 

Seattle — Antipathy  marked  attitude 
of  local  theaters  toward  the  national 
radio  hook-up  in  which  members  of 
United  Artists  participated.  The  lo- 
cal United  Artists  house  did  noth- 
ing to  capitalize  the  tie-up  and  local 
exhibitors  adopted  an  indifferent  at- 
titude with  no  agitation  evident.  Dif- 
ference in  time  here,  contrasted  with 
the   East,  of  course,  proved  a  factor. 


Portland  Theater  Ties  Up 
On  United  Broadcast 

Portland,  Ore. — Bert  Levy,  man- 
ager of  the  Columbia,  took  advan- 
tage of  last  night's  United  Artists' 
program,  securing  radio  time  im- 
mediately after  the  program  to  an- 
nounce that  the  Columbia  plays 
United  Artists'  product.  Otherwise 
indiiiference  characterized  local  re- 
action. 


Theater  Progressing  at  Cooperstown 

Cooperstown,  N.  Y.  —  Work  on 
William  C.  Smalley's  new  theater, 
replacing  the  one  destroyed  by  fire 
last  New  Year's,  is  progressing  rap- 
idly. 


Work  on  Contest  Story 

Preparations  have  begun  by  Para- 
mount on  "Swag,"  Rena  Vale's  win- 
ning story  in  the  Photoplay  Magazine 
contest.  Evelyn  Brent  will  be  co- 
starred  with  George  Bancroft. 


De  Mille  Makes  Counter 
Charges  in  "Kings"  Suit 

Los  Angeles  —  Charges  that  the 
book  was  plagiarized  from  the  Bible, 
ridiculed  the  Deity,  is  immoral,  blas- 
phemous and  unclean,  making  viola- 
tion of  copyright  impossible  under 
Federal  lav^-s,  comprise  plea  of  Cecil 
B.  De  Mille,  asking  dismissal  of 
suit  of  Joan  Alquist,  alleging  plot 
of  "The  King  of  Kings"  was  plag- 
iarized from  her  book,  "The  Woo- 
ing of  Mary  Magdela." 


YOU   MUST  HAVE 
THIS  BOOK 

1000  Pages 
Cloth  Bound 

FREE 

TO 

Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


^ 


tta 


Chicago  Houses  H 
By  Business  G 

(Continued  from  Page  1) 

imder   operation   of   Louis  K. 
who    operates    the    Star  and 
The  new  Lawndale  is  another 
tation   house  which  switched 
lesque,    after    a    short   career, ! 
doing  business.      Balaban  &' ' 
closing   the    Covent   Garden,  ; 
Orpheum  circuit's  Tower  is  sv I 
to    pictures    and    musical   tab 
Diversey  is  being  changed  toj 
a-vveek  change  house. 

Novarro   Leaving  for  Euije 
Ramon    Novarro  is  leaving nti 
the    next    few    days   for  Engl, 
a  vacation. 


Goldwyns  Sail  Tomorrc 
Samuel    and    Mrs.    Goldw;  sal 
from    France   Saturday  on  tJI  re 
turn   trip  to  New  York.         ' 

Harold   Lloyd  Coming  to    Y 
Harold  Lloyd  is  expected  t,rr 
in  New  York  Tuesday,  to  ai'  1 
Dremiere     of     his    "Speedy'. 
Rivoli  April  6.  , 

N.  E.  Firm  Announcdst 
House  in  Expansion'ki 

Boston — First    theater   in    :  r. 
pansion  program  recently  ;; '  ■ 
by   Sam   Pinanski,  president    . 
England     Theaters     Operatiij  i 
will  be  erected  in  Central  S(  n 
Meridian     St.,     East    Bos' - 
house  will  seat  2,000  and  1) 
next  fall. 


PRODUCER    DIRECTO 

with  a  varied  experience  in  Kt 
and  features,  is  desirous  of  !■  irt 
with  a  reliable  company  in  th  jsi 
Will  consider  a  reasonable  ju  itn 
against   percentage   of  rrturnt. 

Box   M-385 
c/o  Film   Daily,    1650  B'way,      C 


pin  the  pardiib 


with  I 

Harry  Gribboi 
Fred  Kohler 
Louise  Lorrai 
Sojin 

Anna  May  Wg 
Scooter  Lowr; 


lOUHMTHIIf* 

Chihatovn 
Charlii 


"/.(    ready   for   shipment  in  sc' 
sand    exhibitors    whose    hox    c; 
in    need   of    laughing   stimulant 
not    a    bromide    for    a    press   .> 
is    the    hone  ft    reaction,    from   i.  !. 
turc." — Exhibitors    Herald    aiiii;*"* 
Picture    World. 

A  lirAt  national  f^ 


* 


(_9    J  he  Finest  Picture  she  has  ever 

made  for  the  Silver  Sheet .  .  . 

YOUR    BOX    OFFICE    WILL    PROVE    IT 


'With  LOWELL  SHERMAN 
LOUISE  DRESSER 
and  CHARLES  RAY 

Based  on  the  play  by  Rudolph  Bernnauer 
and  Rudolph  Oesterreicher. 

Supervised  by  John  W.  Considine,  Jr. 
A  LEWIS  MILESTONE  Production 


^^The  Finest  Creation 

of  motion  picture  entertainment  in  which 
this  star  has  ever  appeared." 


Scenes!,,, Big  Cast!... Big  Moments! 


It  is  electrifying  entertainment  of  the  most 
unusual  kind.  Human!  Joyous!  Engrossing! 
The  brilliance  and  breath-taking  beauty 
of  the  star  photographed  as  never  before. 


This  intensely  fascinating  story  of 
Montmartre  night  life  and  Monte  Carlo 
high  life  is  going  to  be  a  Big  Winner 
everywhere. 


UNITED  ARTISTS    PICTURE 


ADAM   AND   EVE   IN    MODERN    DRESS 


It  Will  Make  Money 

say  the  critics  and  why  not — 


9, 


HE    beauty   of    Miss    Griffith    has    always    attracted   crowds 
to  any  theatre — this  picture  will  increase  that  box-office  value. 

Lowell  Sherman — Louise  Dresser — Charles  Ray,  popular  screen 
players  everywhere  have  never  been  seen  to  greater  advantage. 

The  daz2,ling  splendor  of  the  production  itself — 

The  fascinating  and  gripping  appeal  of  the  story  for  all 
types  of  movie  patrons — 

The  exceptional  brilliance  of  the  direction 

The  urgC'tO'buy  power  of  the  title 

The  unmistakable  stamp  of  a  picture  well  made 
so  noticeable  in  all  United  Artists  Pictures — 

These  are  the  factors  that  will  make 


CORINNE  GRIFFITH  in 
"The  Garden  of  Eden" 

A  Tremendous  UNITED  ARTISTS  PICTURE  For  Any  Theatre 


aiamount  Studio  Busy 


Coast  Wire  Service 


C|RES  IN  WORK 
Al  COMPANY  PLANT 

nres  are  in  production  at 
ant    studio.      They    are: 

tieion,"  the  Emil  Jannings 
icle  being  directed  by 
;sch;  "The  Fifty-Fifty 
ig  Bebe  Daniels;  "The 
tarring  George  Bancroft; 
'Em  Over,"  starring 
ix;      "The      Magnificent 

staing  Florence  Vidor;  an 
enjou     starring     picture; 

Sirers,"  starring  Pola  Negri 
ntitled  pictures,  one  co- 
lace  Beery  and  Raymond 
starring  Esther  Ralston 

th  1  a  W.  C.  Fields-Chester 
cciedy. 


Direct  Own  Original 

irst  time  in  four  years, 
will  direct  a  story  of  his 
.  Immediately  upon  com- 
'War  in  the  Dark,"  he 
the  megaphone  on  his 
inzibar,"  a  melodrama  of 


vrz. 


b-vCh 


Gets  "River  Pirate" 

iturday     Evening     Post" 

arles    Francis    Coe    are 

ared    for    production    by 

Raoul  Walsh  preparing 

'Me,  Gangster,"  William 

has    been    engaged    by 

leehan   to   do   the   second, 

Pirate." 


"Vs  Return  Delayed 

has  delayed  his  return 
c  York,  expecting  to  start 
[Dbably  tomorrow. 


Fairbanks,  Jr.  Cast 
Fairbanks,  Jr.,  has  been 
peSte  Helene  Chadwick  in 
n  Mothers"  which  will  be 
y  ilumbia.  Ethel  Gray  Ter- 
ARoscoe  will  have  support- 
is.  Phil  Rosen  will  direct. 


Baby  Star  Cast 
ee  will  be  featured  with 
igel  in  the  society  se- 
of  M-G-M's  "Diamond 
Eleanor  Boardman  play- 
lead  in  the  underworld 
larles  Stevens  has  also 
.  to  the  cast. 


ther  for  Florey 

rt  Florey,  who  recently 
The  Extra's  Nightmare" 
St  of  $97,  wiU  film  "The 
te  of  Poor  Zero,"  a  story 
year  1945.  Florey  said 
e  will  not  spend  more 
nilOO  on  the   picture.     It 


;  done  in  1,200  feet  and 
s|s  will  be  in  miniature. 


New  Fox  Star 

George  Belden  has  been 
signed  by  Fox  as  a  western 
star.  He  replaces  Rex  King, 
whose  contract  was  terminated 
some  tijne  ago,  after  a  brief 
association  with  the  company. 


"Skirts"  Is  Syd  Chaplin  Title 

"Skirts"  is  new  title  chosen  by  M- 
G-M  for  the  Sydney  Chaplin  picture 
formerly  titled  "A  Little  Bit  of  Fluff," 
which  the  company  will  release  in 
May.     Made  in  England. 


Makes  Samoan  Film 

"Fagasa,"  taken  in  the  Samoan  Is- 
lands by  Raymond  Wells  for  First 
Division,  will  depict  a  community  of 
socialistic  nature. 


Boylan  Made  Editor 

Malcolm  Stuart  Boylan,  title  writ- 
er, has  been  appointed  supervising 
editor  of  Fox  Films  by  Winfield 
Sheehan. 


Return  from  Location 

The  cast  of  Fox's,  "Don't  Marry" 
has  returned  from  location  at  Santa 
Cruz  and  is  now  doing  interiors.  Lois 
Moran  and  Neil  Hamilton  are  co- 
featured. 


Deimy  on  Vacation 

Reginald  Denny  is  leaving  on  a 
motor  tour  of  northern  California 
pending  the  preparation  of  "The  Man 
Distributor,"    his    next    film. 


May    Direct    Ovm    Story 

Monty  Brice  is  writing  an  original 
for  Bebe  Daniels  and  may  direct. 


Released  from  Fox  Contracts 
Katharine  Hilliker  and  H.  H.  Cald- 
well, title  and  production  editors  at 
Fox  for  more  than  a  year  and  a  half, 
have  secured  at  their  request  a  re- 
lease from  their  contract,  to  enable 
them  to  leave  immediately  for  a  long- 
planned  tour  of  Europe. 


Preparing  Own  Original 

M-G-M  has  bought  "Dark  Fire," 
an  original,  from  Dorothy  Farnum 
and  assigned  her  to  preparation  of 
the  continuity.  Production  will  prob- 
ably begin  within  ten  days  with 
Greta  Garbo  and  John  Gilbert  or 
Ramon  Novarro  expected  to  play  the 
leads. 


Dumont  Manager  Fined  $1 
for  "Blue"  Law  Violation 

Hoboken,  N.  J. — Edwin  Ruckle, 
manager  of  the  Dumont,  at  Dumont, 
was  fined  $1  for  violation  several 
months  ago  of  the  state  "blue"  law, 
operating  his  house  on  Sunday.  Con- 
siderable attention  was  drawn  to  the 
case  at  the  time  of  his  arrest,  because 
of  attempt  of  police  to  evict  patrons 
from  the  theater. 


T? 


Bischoff  in  New  York 

Sam  Bischoff  is  in  New  York  from 
the  Coast  lining  up  stories  and  at- 
tending to  other  business  in  connec- 
tion with  the  six  features  on  his  cur- 
rent program. 


Rayart   Producer  in   E^st 

Trem    Carr,    producer    for    Rayart, 
is    in    New    York   from    the    Coast. 


Brooks  En  Route  to  Coast 

Louise  Brooks,  Paramount  player, 
is  en  route  to  the  Coast  after  a  va- 
cation in  the  East. 


Semon  in  Vaudeville 

Larry  S^mon  is  playing  vaudeville 
in  the  New  York  territory. 


Lichtman  on  Sales  Trip 

Al  Lichtman  left  New  York  yes- 
terday on  a  trip  to  St.  Louis,  Kan- 
sas City,  Dallas,  New  Orleans  and 
Atlanta.     He  is  to  return  April  6. 


Lucila  Mendez  Leaves 

Lucila  Mendez  has  left  New  York 
for  Hollj'wood. 


And  That's  That 


By  PHIL  M.  DALY 


NOW  we  come  to  the  purple  pas- 
sion stuff  in  this  throbbing  serial, 
"The  Naked  Truth."  You  will  recall 
that  hero,  Gallup,  called  his  trusty 
gang  around  him  and  rehearsed  the 
chariot  race  which  is  going  to  be 
the  big  surprise  kick  at  the  Astor 
party  Saturday  night.  But  the  chariot 
drivers  caught  an  eyefull  of  some- 
thing going  on  behind  a  curtain.  Even 
the  horses  and  the  Astor  bellhops 
joined  them  for  a  peak.  Now  go  on 
with  the  dirt. 


The  chariot  drivers  tore  their  silk 
robes  from,  their  shoulders,  and 
thrust  them  through  the  curtain, 
yelling:  "Oh,  sweet  lady,  please 
take  mine!"  Even  Paul  Benjamin 
and  Don  Hancock,  hardened  men- 
aboiit-town,  came  over  for  a  peak. 
They  jumped  right  inside  the  cur- 
tain. Pretty  soon  out  came  two 
smiling  youths  dressed  as  boudoir 
maids.  But  everybody  knew  they 
were  Jack  Trop  and  Dave  Bader. 
"It's  all  right,  boys,"  they  said, 
"Miss  Naked  Truth  is  all  dressed 
now."  Sure  enough,  she  was.  And 
how!  You'll  have  to  com.e  to  the 
Astor  if  you  want  to  see  the  beauti- 
ful dame  dressed  all  over  again. 

There  are  1,870,000  jobless  people 
in  the  United  States,  not  including 
the  ushers  in  moving  picture  houses. 


Greta   Garbo  in  Niblo   Film 

Fred  Niblo  announces  that  by  ar- 
rangement with  Louis  B.  Mayer 
Greta  Garbo  will  head  the  cast  of  his 
forthcoming  picture,  "War  in  the 
Dark,"  by  Ludwig  Wolff.  Produc- 
tion is  scheduled  to  start  April  9, 
with  Bess  Meredyth  handling  the  sce- 
nario. 


MECHANICAL  PERFECTION 

— in  the  production  of 
OSWALD  CARTOONS 
is  attained  by  the  use  of 
the  best  equipment  ob- 
tainable. 

—THERE  ARE  NO  FLICK- 
ERS. 

-THERE   ARE   NO   DIS- 
TORTIONS. 

—THERE  ARE  NO  SMUD- 
GY BACKGROUNDS. 

-  THERE  ARE  NO  DE- 
FECTS IN  THE  PROD- 
UCT OF— 

Winkler  Pictures 

INCORPORATED 


Umuers<z/\J\milQ.  Carloons 


Released  by 


THE 


•SBtl 


DAILV 


Fr:day,  March  30  T 


Financial 


CHECKS  FOR  QUARTERLY 
DIVIDENDS  NOW  READY 


Many  corporations  in  the  picture 
business  are  about  to  mail  out  checks 
on   dividends   already    announced. 

Balaban  and  Katz  Corp.  has  two 
falling  due  as  of  April  1,  payable  to 
stockholders  of  record  on  March  20. 
One  is  a  25  cent  monthly  dividend 
and  the  other  $1.75  quarterly  divi- 
dend on  the  preferred. 

Consolidated  Film  Industries,  Inc. 
will  pay  a  dividend  of  40  cents  on 
the  preferred,  covering  the  period 
from  Jan-  19  to  April  1.  This  to 
stockholders  of  record  as  of  March 
15. 

Eastman  Kodak  stockholders  as  of 
Feb.  29  will  receive  checks  of  $1.25 
as  quarterly  dividend  on  the  com- 
mon, an  extra  of  75  cents  a  share 
on  the  preferred  while  there  is  also 
payable  a  quarterly  dividend  of  $1.50 
on  the  preferred. 

A  quarterly  dividend  of  $1  a  share 
on  Fox  Class  A  and  B  common  will 
be  paid  on  April  15  to  stockholders 
of  record  as  of  March  30. 

Loew's  Boston  Theaters  have  de- 
clared and  will  pay  on  May  1  a  quar- 
terly dividend  of  50  cents  a  share  on 
the  common  to  stockholders  whose 
names  appeared  on  the  books  as  of 
April  16.  Loew's,  Inc.,  the  parent 
company,  will  pay  its  quarterly  divi- 
dend of  50  cents  on  the  common  to- 
morrow. 

Paramount  pays  its  quarterly  divi- 
dend on  the  common  on  Monday  to 
stockholders  of  record  as  of  March 
15th. 

A  Stanley  Co.  dividend  is  in  the 
immediate  offering.  This  is  seventy- 
five  cents  per  share  on  the  common, 
is  a  quarterly  dividend  and  is  avail- 
able to  shareholders  as  of  March  24. 

Two  dollars  a  share  on  Uni- 
versal's  first  preferred  also  will  be 
paid  on  Monday  to  stockholders 
whose  names  appear  on  the  com- 
pany's books  on  March   15. 


Bonds  Active 

Warner  Bros.  6^s,  1928  bonds, 
dropped  a  point  and  a  half  yes- 
terday over  the  previous  clos- 
ing. On  the  Curb  Market,  106,- 
000  bonds  were  sold  at  1095^. 
Wednesday,  87,000  bonds  were 
sold  at  111,  record  price  for  this 
year.  The  low  range  in  '28 
reached  95^. 

Warner  common  and  "A" 
were  both  active  in  yesterday's 
trading.  Common  closed  at 
2314.  with  13,800  shares  chang- 
ing hands.  Over  29,000  shares 
of  "A"  were  sold  at  32. 


Quotations 


(s)  Am.  Seat.  . .  . 
(c-b)  do  6s  36  . .  . 
Bal.  &  Katz  . 
(c)  Con.  Fm.  Ind. 
(c)  do  pfd. 
(s)  East.  Kodak  .  . 
*(s)  do  pfd.  ... 
*(c)  Film  Insp.  .. 
*(s)  First  Nat.  pfd. 
(s)  Fox  Fm.  "A", 
(c)  Fox  Thea.  "A" 
*(c)    Intern.  Proj.   . 

(b)  Keiths  6s  46  . 
(s)        do    com.     .  . . 

(s)        do    pfd 

(s)   Loew's.    com.     . 

(c)  do     pfd 

(b)  do  6s  41ww. . 
(b)  do  6s41x-war. 
(s)  M-G-M  pfd.  .. 
(s)  M.  P.  Cap... 
*(s)   Orph.  Cir.   ... 

♦(s)      do    pfd 

(s)   Para.    F-L     ... 

»(s)     do   pfd 

(b)  do  6s  47  .. 
(b)   Par.  By.Si^sSl. 

(s)  Pathe    

(s)       do    "A"     . .  . 

(b)  do    7s    37    .. 

(0)  Roxy  "A" 

(o)  do  units  . . . 
(o)  do  com.  .  . . 
(o)   Skouras    Bros.. 

Stanley    Co.    . . 
(0)   Technicolor 

(c)  Trans-Lux 

(0)   United   Art.    . . 
(o)        do     pfd. 
*(o)    LTniv.    Ch.com. 
(o)        do     pfd. 
*(c)    Univ.    Pict.     . 
*(s)      do     pfd. 
(c)   Warner     Bros., 
(s)       do    "A"     ... 
(c-b)  do   6'^s   28    . 


High 

42?^ 

104M 
76 
16Ji 

2'2^ 
170J4 


Low 

42H 
104  J4 
74^ 
16M 
22'A 
1691/2 


7m 

18/8 

98  j4 
21 

92-4 
68 

lom 

109 

1007/^ 
25  7/8 

5 


77H 
18 

98^ 

20 

92 

67'A 
101 '4 
10814 
100^ 

25  J4 
5 


U6H   115^ 


100 
103 

3/2 
IS 

66  ^^ 
30 
3i 

7 
38 
47^ 

2 

4'A 
13 
80 

2 
80 


24 

35 

112 


Close 

42'/ 

104Ji 

74>4 

16M 

22J4 

170 

122J4 

106 
77^ 

im 

8 

9SV2 
20/ 
92/ 
67  5y^ 

10154 

109 

lOOM 

25% 
5 

29 

99^ 
116/ 

12m 
997^ 

103 

3Vs 
14^ 
66/ 


Sales 
1,000 
1,000 

'166 
900 
500 


1,200 
300 

5',666 

1,600 
200 

4,200 
200 

6,000 

5,000 
300 
500 


3,100 

7',666 
1,000 
3,800 
2,300 
20,000 


997^ 
103 

3 
14 
63 
33 
37 

8 
40 
47/ 

4 

4% 
15 
85 

85 "  '.'. 

21 

97 

22^  23/    13.800 

31/  32       29,400 

109/  109/106,000 


4754 
■4/ 


200 


•  Last   Prices   Quoted. 

(b)   Bond  Market. 

,c)   Curb    Market. 

o)   Over  the   Counter  Transactions    (Bid   and 

Asked), 
(s)   Stock   Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley    in    Philadelphia 


EDWARD  B.SMITH 
&C0. 

Members  New  York,  Philadelphia 
and  Boston  Stock  Exchanges 


Corporate 
Financing 


Phllad«lpliia 
Nam  York  Boston 


IT  WOULD  BE  TERRIBLE^ 

to  call  up  at  the  last  min- 
ute and  find  that  you  had 
been  left  out  of  the  real- 
ly one  affair  of  the  entire 
year  that  everybody's 
going  to— 

THE 

T.  N.  T.  DINNE 

OF  THE  A.M. P. A 
Hotel  Astor 

Saturday  Evening, 
March  31 


"OUT  that  is  exactly  what  is 
-■-^  going  to  happen  unless  you 
speak  fast.  Don^t  read  all  about 
it  the  next  day  and  wish  you  were 
there. 


I 


BE  THERE  and  enjoy  the  most 
thrilling  A.M.P.A.  dinner  you 
ever  attended. 

Call  Bruce  Gallup,  Bryant  7300 
or  George  Harvey,  Bryant  6700 
and  make  sure  of  your  tickets. 

The  attendance  is  limited  and 
seating  arrangements  are  prac- 
tically completed.  HAVE  NO 
REGRETS— 

Pick  up  that  phone  and  callB 
NOW. 


R';^ 


AHDWEEKLV 
ILM  DIGEST 


t^lKKi^'/3-f'.tKii^:i>xlfiT^.'^?--:  . 


L.    LIV     No.  1 


Sunday,  April  1,  1928 


Price  25  Cents 


ik)oo  Mof)NiNO.  Judge 


^^j^^^ 


^1  biased  anal- 
of  pictures 
showmen 

^;e  and  small 


-^>i-::t^x^v-:  <^'.vV'\.^.a^^.'>*'  -:w.-j^:.^^    .r-  ■■^v.»r^-a;^?i^;w'^t:i^':-;'-^-'^^-''/r'V--^,i'.-:i:A;o^^-. 


••^''^^fS/Fri'^^:^'-- 


The  lowdown  on  box  office  values 

Film  Daily  Revieivs 

The  Recognized  Authority 


Backed  by  a 
high  average  of 
consistency  for 
ten  years 


EVERYWHERE 


On  The 

Desk  of 

Every 

Executive 

You^U  Find 

This 

Important 

Book  of 

Reference 


A  Great  Book 

Covering  a 
Great  Industry 


Free  to  every  subscriber  to 
THE  FILM  DAILY 


Cpposition  Expected  to  End  Star  Radio  Hook-ups 


iTHE 

ft^FILMDOM 

I 


ANDWEEKLY 
FILM  DIGEST 


XLIV     No.  1 


Sunday,  April  1,  1928 


Price  25  Cents 


im  PADLOCK  BILL 
lFUM  NEW  JERSEY 

Mfisure    Dies    in    Senate 
\.fter  Its  Passage  in 
Assembly 

:eat  of  the  proposed  New  Jersey 
r  padlock  law  was  promptly 
in  the  Senate  early  yesterday 
inR  after  the  state  exhibitor  as- 
lon,  headed  by  Joseph  M. 
r.  had  brought  home  to  mem- 
the  unfair  provisions  of  the  bill, 
1  was  introduced  by  Miss 
les,  sponsor  of  last  session's  cen- 

>m  ill. 
l|der  terms  of  the   bill,   the  pro- 

'■:  ■.  exhibitor  or  advertiser  of  an 
cut  or  salacious  film  would  have 
cfuilty  of  a  misdemeanor.  Or- 
ily,  the  producer  had  been 
ed.  The  bill  had  passed  the 
nibly. 

iPENDENTHROSPECTS 
II BRIGHUAYS  ROGERS 

ight  outlook  for  independent  dis- 
tors  during  the  1928-29  season 
-n  by  Budd  Rogers,  vice  presi- 
of  Gotham  Prod.,  who  has  just 
ned  from  a  trip  to  key  cities  of 
'^ation. 

^is   reaction"    said    Rogers,    "I    received 
N.  hand,"  and   is   not   at   all   based   on   hear- 
B  >r  guess   work.      In   fact   the   primary   ob- 
if  of  my   eight  weeks'   mission   on   the   road 
■ '  sound   out  definite   sentiment   one   way 
Mher,    and    on    the    basis    of    these    find- 
id  we  finally  come  to  the  policy  decided 
tham  for  the  season   of    1928-29. 


TRUTH  ALL  SET 
j  SHOW  ITS  BEST  FORM 


h 


iter  a  preview  of  this  much- 
ted  "Naked  Truth"  super  special 
the  AMPA's  are  going  to  bust 
^a  palpitating  world  Saturday  night 
3  the  Astor,  we  are  here  to  state 
tjt  it  is  the  hottest  show  of  the  sea- 
It  has  a  lot  of  paprika  and  cin- 
{Continued    on    Page    2) 

2.84  a  Share  Earned 
By  Paramount  in  1927 

let  profits  of  $2,407,570.42  for  the 

ee   months    and    $8,057,997.76    for 

year  ended   Dec.   31,    1927,   after 

rges  and  taxes,  were  reported  by 

(Continued    on    Page    4) 


U.  A.  BROADCAST  EXPECTED  TO 
BE  LAST  OF  HLM  STAR  HOOK-UPS 


East  Off;  Maybe 
Radio,  Maybe  Rain 

Rainy  weather  which  pre- 
vailed generally  throughout  the 
East  Thursday  night  made  an- 
alysis difficult,  but  Publix 
stated  Friday  that  business  was 
slightly  off  from  nine  to  ten 
o'clock  when  the  U.  A.  stars 
were  on  the  air  and,  more  de- 
finitely off  as  against  the  first 
Dodge  hour  several  weeks  ago. 
One  factor  was  the  hour.  The 
first  broadcast  was  held  at  10 
P.  M.  Eastern  Standard  time 
and  the  U.  A.  hour  at  nine  o'- 
clock. This  left  its  mark,  wires 
received   by    Publix   indicated. 

In  the  Southwest,  the  broad- 
cast left  a  slight  mark  on  the- 
ater business,  a  check-up  re- 
vealed. 


Exhibitors  Resent  Radio 
Program  in  Atlanta  Zone 

Atlanta — No  statement  for  publica- 
tion is  available  from  any  exhibitor 
here,  but  the  general  feeling  is  that 
United  Artists,  by  its  radio  hook-up 
crave- away  some  of  the  value  of  the 
very  thing  the  company  is  selling  to 
exhibitors. 


"TAKE  IT  OFF,"  YELL 
AUDIENCES;  OFF  IT  IS 


Boos,  catcalls  and  hisses  greeted 
the  United  Artists  radio  program  at 
theaters  of  the  Fifth  Ave.  Playhouse 
group.  So  pronounced  was  the  senti- 
ment against  the  broadcast  that  in 
the  5th  Ave.  Playhouse,  the  55th  St. 
Playhouse  and  the  St.  George  Play- 
house, the  program  was  turned  off 
(Continued    on    Page    4) 


AT 'FRISCO  AND  OAKLAND 


San  Francisco — No  noticeable  drop 
in  theater  attendance  was  noted  at 
San  Francisco  and  Oakland,  because 
of  the  United  Artists  radio  broadcast. 
Ackerman  &  Harris,  inspired  by  suc- 
cess of  the  chain's  theaters  with  radio 
reception  of  the  Dempsey-Tunney 
fight,  repeated  the  feature,  heavily 
advertising  it  and  it  proved  a  flop. 

Two  other  downtown  theaters 
which  tied  up  and  advertised  the 
(Continued    on    Page    4) 


Lines  of  Defense 

ON  March  6,  this  editorial  pot  boiled  over  this  extent : 
Fancy   this   situation.      In   this   country,    several   governmental   arms   are   sticking 
their  disturbing   and   clumsy   fingers   into  practices   which   the   ■"'^"■^*'-y  ^^°"^^  °f, 
permitted  to  adjust  on  the  inside.     In  England,  France  .a"<l.G"many    the  governments 
rush  to  the  assistance  of  their  film  industries  by  legislating  quotas       On     h's   s.d 
of    the    water,    the    trade    gets    nothing    more    than    official    indifference    or    lukewarm 

'"""■^hiJ,  ?n  thf  face  of  Department  of  Commerce  figures  which  estimate  that  for 
every  foot  of  film  exported,  American  industry  secures  ^  return  of  $i,n  trade. 
Motion    pictures    are    a    permanent,    result-bringing    ambassador    for    American    busi- 

""''An  ^understanding  between  this  business  and  some  of  the  o"^"  industrial 
giants  in  the  United  States  is  not  a  visionary  idea.  A  strong  case  for  motion 
picrures  can  be  biilt  up  for  presentation  at  Washington.  And  it  ought  to  include 
a   couple   of   substantial   planks   like  these:         _  .  .Uv^,,,:,,,,    the    mid 

r,et  pictures  alone.  Instead  of  hampering  expansion  by  '^rmving  the  cold 
water  of  iudicial  nrobes  on  every  deal  that  is  under  way  or  contemplated,  devise 
r^onstrucdve  programXch  will  focus  the  attention  of .  the  government  on  the 
intensive  and  s>stematic  movements  abroad  to  throttle  American  business  Films  are 
onlv  s^rall  fry  n  the  game.  The  lines  of  business  that  prosper  through  the 
advertising  vXe  of  motfon  pictures  should  be  enrolled  in  the  offensive  to  perpe^ 
uate    American    supremacy    abroad.       Don't    discount    the    pressing    need    for    action. 

On  March  21,  Governor  Milliken,  one  of  the  Hays  aitibassa- 
dors  traveled  along  identical  lines  in  addressing  the  Advertising 
Club  of  Cleveland  at  which  he  leveled  the  following  observations : 

Without  being  consciously  in  the  business  of  advertising  American  wares,  the 
film    nevertheless,    exerts    a    far-reaching    influence.    *    *         For    every    foot    of    film 

(Continued    on    Page    4) 


Opinion  Divided  on  Effect 

of  Program  on  Theater 

Box  Offices 

Little  likelihood  that  there  will  be 
a  repeat  on  similar  broadcasts  to  that 
of  United  Artists  members,  is  seen 
in  the  industry,  following  a  day's 
reflection  on  effects  of  the  program 
put  on  the  air  Thursday  night.  Fifty- 
five  stations,  blanketing  the  nation, 
participated  in  the  hook-up,  one  of 
the  most  highly  publicized  radio  pro- 
grams ever  broadcast. 

Opinion  today  is  divided  on  the 
broadcast,  and  its  effects  upon  the- 
ater business.  Declaration  that  the 
(Continued    on    Page    4) 

SOUAWK ISMSTERED  BY 
EXHIBITORS  J1T;CLEVELAND 

Cleveland  —  Exhibitors  squawked 
against  the  United  Artists  broadcast 
and  are  of  the  opinion  the  stunt 
should  not  be  repeated. 

Loew's  State  and  Stillman,  and  all 
Universal-Variety  and  Washington 
circuit  houses  tuned  in  on  the  pro- 
gram, the  Loew  houses  breaking  the 
show  with  short  subjects  at  9:00  to 
receive  the  program,  continuing  the 
show  at  10:00.  Keith  houses  did  not 
hook  up  to  the  program. 

RAIN  PRElTSCHECK-OP 
INNEWYORKTEilTORY 

Inclement  weather  prevented  an 
accurate  check-up  on  effect  of  the 
United  Artists  broadcast  on  theaters 
of  New  York  and  adjoining  territory. 
Heavy  rainfall,  which  started  an  hour 
(Continued    on    Page    4) 


BIECHElf  SEES  DANGER  IN 
NATIONAL  RADIO  HOOK-UPS 


Kansas    City — National    broadcast- 
ing hook-ups  are  not  approved  by  R. 
R.   Biechele,  president  of  the  Kansas 
(Continued    on    Page    4) 


TilXLlVNi.1     Sinilay,Apr.1.182B     Price  25  Ctnts 


ilNN  W.  UICOATE 


Pnbltetiir 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager;  Entered 
as  second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3  00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Addresi  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  .Fi'mday 
New  York.  Hollywood,  California— Ralph 
Wilk,  Ambassador  Hotel;  'Phone,  Drexel  7000 
and  Washington  9794.  London— Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  London,  W,  I.  Berlin— 
Lichtbildbuehne,  Friedrichstrasse,  225. 


Naked  Truth  All  Set 
To  Show  Its  Best 

{Continued  from  Page  1) 
namon  in  it.  All  the  gang  have  been 
working  their  heads  off  on  it  for 
two  months.  Can't  give  the  show 
awav,  but  here's  a  hint.  Ziegfeld's 
Beauties  will  meet  the  male  guests 
at  the  door,  and  offer  competition  for 
the  gent's  partners.  If  that  doesn't 
start  the  affair  off  with  some  excite- 
ment, then  you're  a  tough  bird  to 
please.  And  the  news  reel!  What 
is  done  to  the  Big  Guns  in  that  reel 
is  nobody's  business.  Vic  Shapiro 
assisted  by  Warren  Nolan  edited  it. 
And  if  you  know  their  line  of  stuff, 
why  say  more?  Clef  Club  band — 
17  course  banquet — special  skit — 
chariot  race — bubble  dance — soda  pop 
— and  then  came  the  dawn. 


Grainger   Returning   April    10 

San  Francisco — James  R.  (Jimmy) 
Grainger,  general  sales  manager  of 
Fox,  plans  to  return  to  New  York 
April  10. 

Grainger,  with  Winfield  R.  Shee- 
han,  vice  president  and  general  man- 
ager of  the  companyj  recently  were  at 
San  Francisco  inspecting  the  new 
S,000-seat  Fox  theater  under  con- 
struction. During  their  stay  in  that 
city,  they  were  feted  at  a  luncheon 
attended  by  newspapermen.  Bank  of 
Italy  officials  and  Arch  Bowles,  di- 
vision manager  of  West  Coast  The- 
aters. 


DAILY 


Sunday,  April  l.lgzgj 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 


Spedaliste  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


INDEX 

PAGE 

LINES   OF   DEFENSE,   an   Editorial   by   Maurice   Kann 1 

FINANCIAL     4 

NEWSPAPER  OPINIONS   OF  CURRENT  RELEASES 5 

FOREIGN  MARKETS,   by  James  P.   Cunningham 5 

REVIEWS    OF    NEWEST    RELEASES 6-7 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Charles  F.   Hynes..S-9 

DEVELOPMENTS  IN  PRESENTATIONS,  by  Jack  Harrower 10 

HOLLYWOOD   HAPPENINGS,   Coast  News   by   Telegraph 11 

"A  LITTLE  FROM  LOTS,"  by  Ralph  Wilk 11 

THE   WEEK'S  HEADLINES,  by  Phil  M.   Daly 12 


_  REVIEWS- 


PAGE 

AVENGING    SHADOW     6 

BIG    CITY     6 

BULLET    MARK     6 

DREADED    BANDIT     7 

MASKED    ANGEL    6 

PRIMANERLIEBB     7 


PAGE 

SQUARE    SHOOTERS    7 

RED    HAIR     6 

TWO    LOVERS    ». 

WIFE'S    RELATIONS     6 

WILFUL    YOUTH    7 

YOU    CAN'T   BEAT    THE    LAW  6 


SHORT    SUBJECTS    7-12 


"Joan  of  Arc,"  French 
Film  Ready  for  Release 

Paris— "The  Passion  of  Joan  of 
Arc,"  produced  by  the  Societe  Gen- 
erale  des  Films  is  practically  ready 
for  release.  The  picture  deals  with 
the  last  eight  hours  in  the  life  of  the 
French  heroine  and  took  seven 
months  to  shoot.  Work  started  last 
May  and  the  final  scene  was  made 
in  December.  Since  then  editing, 
cutting  and  assembling  have  been 
under  way. 

Miss  Falconetti  plays  the  part  of 
Joan  and  M.  Sylvain,  dean  of  the 
Comedie  Francaise,  that  of  Bishop 
Cauchon.  "The  Passion  of  Joan  of 
Arc"  was  directed  by  Carl  Dreyer, 
a  Dane;  photographed  by  Mathe,  a 
Ufa  cameraman  while  sets  were  built 
by  Worms,  who  served  as  art  direc- 
tor for  "The  Cabinet  of  Dr.  Cali- 
gari-" 

"Joan"  cost  about  $300,000,  an  un- 
usual figure  for  a  French  production. 
Dreyer,  the  director,  previously  made 
"The  Master  of  the  House"  and 
"Michael,"  which  thus  far  are  con- 
sidered his  outstanding  pictures. 


"Dawn"   May   Show   in  London 

London — The  country  council 
Tuesday  will,  recommend  to  the  city 
council  that  permit  be  given  to  show 
"Dawn,"  recently  banned,  following 
protests  from  the  German  foreign 
office. 


New  British  Regulations 
for  Manufacture  of  Fihn 

London — Sir  Wm.  Joynson-Hicks 
announces  passage  of  new  regula- 
tions affecting  manufacture  of  raw 
stock.  The  order  stipulates  that  strip- 
ping and  drying  shall  not  be  done  in 
any  room  unless  in  a  single  story 
building  and  separated  from  other 
compartments  or  passages  by  walls 
of  fire-resisting  material.  Persons  are 
prohibited  from  bringing  an  open 
light  or  flame,  or  even  smoking  mate- 
rials, into  the  building.  All  com- 
bustible materials  are  also  prohibited. 


Zucker  on  Menjou  Assignment 

Frank  Zucker  is  photographing 
added  scenes  in  New  York  for 
Adolphe  Menjou's  new  picture,  di- 
rected  by    Hobart   Henley. 


Educational  Films  Planned 

Cambridge,  Mass.  —  Educational 
and  scientific  films  are  to  be  produced 
by  the  University  Film  Foundation, 
with  assistance  of  the  faculty  of  "Har- 
vard  and    other   institutions. 


Tourneur's   First  in  France 

Paris — "Gentleman  at  Arms"  is  the 
title  of  the  first  picture  Maurice 
Tourneur  has  made  since  his  return 
to  France.  For  the  Societe  Gen- 
erale  de   Films. 


Now  in  preparation  for  season  1928-1929 
''THE  MODERN  SAPPHO'* 

By  Seville  Dorian 

ONE  OF  GOTHAM'S  THRIFTY  THIRTY 

AH  Rights  ProtecUd 

LUMAS     FILM     CORPORATION 


Sam  Sax,   Pres. 
1650  Broadway 


Bndd  Rogers,  Vice  Pres. 
New  York  City 


And  That's  Ihe 


By  PHIL  M.  DALY 


pUTTING  the  short  subject  c  th 
■*•  plane  it  deserves  is  being  v 
taken  by  Howard  Dietz  and  Si 
ler,  capable  salesmen  of  the  pite' 
page  of  M-G-M.  They  rate  a|-ea 
hand  on  the  "They  Can't  Do  .|gh 
by  Nell"  copy,  recently  turned  (\ 

Ben  Turpin  is  Will  Rogers'  <■ 
for    the    presidency,    the    cat: 
said  at  Atlanta,  "because  he 
only  man  who  can  see  both 


H.  B.  Johnson,  veteran  Educ^Df! 
al  salesman  in  Minneapolis  whol 
operates    the    Shadowland    at     b 
City,  took  the  lead  in  securing  m 
day  shows  for  Cokato,  Minn.    tB 
a    speaker    and    entertainer    of    >• 
John   Branton   of   Finkelstein   &' 
ben.  Max  Stahl  and  Joe  Garrist 
Educational,    also    spoke    during ; 
campaign,    which    was    won    by 
narrow  margin  of  three  votes. 

Dorothy    Littman,     of    U  n  %  ■■ 
Artists'  foreign  department,  ha. 
come  engaged  to  Maurice  Silvers  >. 
managing  director  of  Allied  Aii 
Corp.,     Ltd.       Silverstone's     Kid^i 
quarters  are  in  London.     Miss  .tt-^\\ 
man  is  loated  at  the  home  offici    ^' 


Shanghai's   First  01 

Shanghai — -The  Capitol,  most  i"* 
ern  and  largest  theater  in  Shaii 
opens  soon.  It  is  located  in 
central  downtown  district  and  n 
sents  the  first  in  Shanghai  buil 
history  where  a  theater  has 
overbuilt  by  offices  and  apartmc 


NAME   YOU   GO  BY 
V\/HEN    YOU   GO  TO   BUY 


^SflT^TS 


&0-MrNS     .A.ND     UNIFORM 


I    (4-37    B  WAY.  N.Y                            TEL.  5560  PEr 
ALSO    25.0O0    COSTUMES    tq    PEmt 


USED  ALL  OVE] 
THE  WORLD 


YEAR  BOOlt 

1926 


>^m. 


1000  Pag 
Cloth  Boud 

FREl 

TO 

Film  Dai 

SUBSCRIBE 

COVERS 
EVERYTHII 

GOES 
EVERYWHE2 


Repetition 
is  Reputation 


—and  Pathe  News 
has  been  screened 
more  times  than 
any  other  subject. 


Sees  All 


ofN  the  whole  history  of 
motion  pictures  there  is  no 
unit  that  has  had  the  world- 
wide distribution  of  Pathe 
News,  no  unit  that  has  been 
shown  so  many  times  to  so  many  people. 

For  more  than  seventeen  years,  Pathe  News  has 
played  each  week  to  millions  of  persons. 

This  accumulation  of  good  will,  of  the  confidence 
of  the  theatre  manager  and  the  public  easily  makes 
Pathe  News  the  safest  and  surest  advertisement  for 
each  of  your  programs,  for  your  theatre  as  a  staple 
institution. 

Pathe  News  is  the  best  known  news  reel  through 
repetition — which  means  reputation.  It  is  the  best  news 
reel  because  of  performance — the  same  correspond- 
ing achievements  today  that  have  been  characteristic 
of  it  through  almost  the  entire  history  of  the  industry. 


THE  WORLD  BEFORE 

YOUR  EYES  IN  CURRENT 

PATHE  NEWS 


Polishing  process  of  real  diamond  stars 

begins  under  supervision  of  world's 

greatest  experts  in  New  York^. 


Native  worshippers  at  Singapore  insert 
spears  in  flesh  to  honor  deity. 


World's  greatest  flying  center  at 
Chicago,  III.  from  which  planes  carry 
mail   to  all  points  in   the  country. 


The  senior  cadets  of  Norwich  University,  Vt. 
take  hill  and  hurdle  in  snow  in  night  ride. 


Mrs.  "Thonuii  Hitchcock  wins  honors  at 
society  horse  shov)  at  Aiken,  S.  C. 


••> 


For  17  years  the  World's  Leading  News  Reel 


Sunday,  April  1, 


I 


"Take  it  Off,"  Yell 
Audiences;  Off  It  Is 

(Coiilinued  from  Page  1) 
after  it  proRressed  twenty  minutes  at 
the  outside. 

At  each  theater,  a  number  of  pa- 
trons spccihcally  attended  to  catch 
the  combination  radio  and  picture 
program.  This  was  evidenced  by 
their  visits  to  the  box  office  when 
the  broadcast  ended  for  refunds. 
However,  these  few  were  consider- 
ably outnumbered  by  the  audiences 
at  each  theater  which,  by  cat-calls, 
whistling,  stamping  and  applause  in- 
dicated in  no  uncertain  measures  that 
for  them  the  broadcast  was  the  bunk, 
and  that  it  was  the  regular  perform- 
ance they  wanted  to  see. 

It  appears  that  the  straw  that  broke 
the  patience  of  the  audiences  was  the 
sales  talk  for  Dodge  cars  which  the 
president  ot  the  motor  car  company 
gave  after  Paul  Whiteman  had  played 
his  first  selection.  At  the  St.  George 
Playhouse  in  Brooklyn,  the  program 
didn't  get  that  far.  Whiteman  had 
plaved  a  half  a  dozen  bars  when  the 
aud'icnce  demanded  that  the  regular 
show  be  resumed.  At  the  5Sth  St. 
Playhouse,  it  was  Norma  Talmadge's 
talk  that  brought  demands  for  a 
termination  of  the   program. 

At  the  5th  Ave.,  Playhouse,  the 
broadcast  lasted  exactly  20  minutes. 
Razzing,  whistling  and  stamping 
brought  the  manager  to  the  stage  on 
the  quick.  He  asked  for  a  vote  and 
of  the  260  odd  persons  present,  all 
but  a  few  indicated  that  they  wanted 
the  regular  show.  The  general  senti- 
ment in  all  three  houses  was  that 
the  broadcast  was  an  intrusion  and 
didn't  belong  on  the  bill. 


U.  A.  Broadcast 
Expected  To  Be  Last 

{Continued  from  Page  1) 

program  caused  disillusionment  to 
fans,  because  of  the  transition  from 
silent  to  speaking  performances  on 
the  part  of  the  stars,  is  countered 
with  the  assertion  that  great  cumu- 
lative advertising  was  secured  for  the 
industry.  Claim  that  theater  grosses 
were  handed  a  decided  wallop  by  the 
program,  is  met  with  the  counter 
declaration  that  new  friends  vvere 
won  for  the  industry  which  will  re- 
sult ill  increase  of  box  office  receipts. 


Biechele  Sees  Danger 
In  National  Hook-ups 

(.Continued  from  Page  1) 

and  western  Missouri  exhibitor  asso- 
ciation, who  believes  they  keep  people 
at  home  and  so  cause  box  office 
receipts  to  drop. 

A  movement  like  the  United  Artists 
hook-up,  Biechele  fears,  will  set  a  pre- 
cedent with  other  companies  prob- 
ably following  suit,  which  would  tend 
to  disrupt  further  business  in  this 
territory  which  already  is  off. 


Disappointed  At 

'Frisco  and  Oakland 

(Continued  from  Page   1) 

event,  reported  that  they  did  not  get 
over  50  additional  admissions  over 
previous  nights  for  a  week  during 
the  same  hour. 


Financial 


High    Low    Close      Sales 


(s)  Am.  Seat.  .  . . 
«(c-b)  do  6s  36.. 
*  Bal.  &  Katz.. 
(c)  Con.  Fm.  Ind. 
*(c)  do  pfd.  ... 
(s)  East.  Kodak  . 
*(c)  do  pfd.  .  . . 
*(c)  Film  Insp.  .. 
*(c)  First  Nat.  pfd. 
(s)  Fox  Fm.  "A" 
(c)  Fox  Tliea.  "A" 
*(c)  Intern.  Proj.  . 
*(b)  Keiths  6s  46  . 
(s)  do  com.  . . . 
♦(s)  do  pfd.  ... 
(s)  Loew's,  com.  . 
(s)  do  pfd. 
(I))  do  6s  41ww. 
(b)  do  6s41x-war. 
(s)  M-G-M  pfd.  .  . 
*(s)  M.  P.  Cap.. 
*(s)  Orph.  Cir.  .  . 
*(s)  do  pfd.  .  . . 
(s)    Para.     F-L     ..  . 

*(s)      do    pfd 

(b)  do  6s  47  ... 
(b)   Par.  By.5J^s51. 

(s)   Pathe    

(s)        do    "A"    

(b)  do  7s  37... 
*(o)  Roxy  "A"  .. 
•■(o)  do  units  .  .  . 
*(o)  do  com.  . .  . 
(o)    Skouras    Bros.. 

Stanley    Co.    . . 
(o)   Technicolor 

(c)  Trans-Lux  .  . . 
(o)  United  Art.  .. 
(o)  do  pfd. 
*(o)  Univ.  Ch.com. 
*(o)  do  pfd.  ... 
♦(c)  Univ.  Pict.  . 
*(s)  do  pfd.  ... 
(c)  Warner  Bros.  . 
(s)  do  "A"  .  .  . 
*(cb)  do    6^s    28. 


'iSH 

47/8 

43 

104^ 
74/ 

1,200 

227/8 

22/ 

22^ 
22/ 
171 

1,600 

viv? 

169y4 

3,300 

122/ 

.... 

4/ 

.... 

106 

IIV^ 

77 

77 

2,100 

V'A 

17/ 

17/ 

8 

98/ 

100 

20 

26 

20 
92/ 

466 

69f^ 

68 

69-/4 

22,166 

101/2 

101/ 

101/ 

100 

109/ 

109 

109/ 

17 

100^ 

100J4 

100?^ 

15 

2554 

25M 

25  y* 

5 
29 

100 

*    *    *    * 

99/ 

118/ 

li? 

118/ 
12m 

16,700 

100/ 

i66'/r 

100/ 

io 

102 '4 

102/ 

102/ 

1 

3/ 

3:^^ 

3% 

3,700 

157^ 

147/r 

UVs 

3,700 

69  V4 

67 

68 

28 

33 

30 

.   .   t   * 

.... 

37 

33 

8 

7 

39 

37 

47/ 

47/ 

.... 

2 

4 

4/ 

4/ 

4/ 

600 

15 

13 

.... 

85 

80 

2 

80 

85 

21" 
97 

22/ 

21 '4 

21/ 

5,000 

32^8 

30/ 

30^ 
109/ 

16,400 

•  Last   Prices   Quoted. 

(b)   Bond  Market. 

.c)   Curb    Market. 

o)   Over  the  Counter  Transactions    (Bid  and 

Asked), 
(s)   Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock   Exchange  and   Stanley   in   Philadelphia. 


WARNER  EARNINGS  MAKE 
GAIN 


Warners'  net  made  a  jump  of  al- 
most 500  per  cent  during  the  second 
quarter  of  the  year  ended  March  1, 
for  which  approximately  $500,000  is 
reported  compared  with  $102,687  in 
the  first  quarter  of  the  fiscal  year. 
This  is  around  $2.50  a  share  on  the 
199,980  shares  of  Class  A  outstanding. 

$12.84  a  Share  Earned 
By  Paramount  in  1927 

(Continued  from  Page  1) 
Paramount.  The  year  figures  in- 
clude $786,000,  Paramount  undistrib- 
uted earnings  of  Balaban  &  Katz. 
Earnings  after  preferred  dividends 
are  $3.84  for  the  three  months  and 
$12.84  for  the  twelve  months,  on  the 
common  outstanding. 

Rain  Prevents 
New  York  Check-up 

(Continued  from  Page  1) 

or  more  before  the  program  was  put 

on  the  air,  prevented  clocking  of 
houses  of  the  territory  to  ascertain 
the  program's  reaction  on  theater 
business. 


Lines  of  Defense\ 

(Continued  from  Page  1) 

exported  from  this  country,  the  Department  of  Commerce  has  determined  thil 
American  business  secures  a  return  ot  at  least  $1  in  trade.  And  last  year  foreig 
exports  of  film  amounted  to  231, 995, 018  feet,  distributed  in  30,000  picture  theatei 
outside   of    this   country. 

Pictures  are  the  equivalent  of  100,000  American  salesmen  telling  the  worl 
of  our  products,  and  because  of  this  foreign  governments  have  erected  econom 
trade  barriers  for  pictures,  in  spite  of  the  warnings  of  the  World  Econom 
Conference  that  each  nation's  commerce  is  being  hampered  by  barriers  established  1 
other  nations,  resulting  in  a  situation,  especially  in  Europe,  that  is  highly  detriment 
to   the   general   weltare. 

Such    encroachments    upon    American    business    concern    the    business    men 
America   directly.      It    is    for    them   to   take   a    tirm   stand,    also,    against    any    impo. 
tion    of    added    burdens    by    our    own    government    while    the    industry    is    seeking 
maintain  its  leadership  in  supplying  the  world  with   its  chief  amusement." 

The  agitation  abroad  ferments  because  trade  follows  inl 
wake  of  films  and  it  is  international  trade  that  the  big  powers 
seeking.  The  film  industry  is  entirely  within  its  rights  in  asln 
that  those  businesses   which   profit  most   directly   from   the| 
tensive  circulation  of  American  pictures  abroad  shall   enrol 
the  fight  to  prevent  extermination  of  one  of  the  most  pow( 
of  their  salesmen.    This,  we  understand,  the  Hays  organiza| 
is  preparing  to  do. 

Paul  Fejos 

Champion  of  the  subtitleless  picture.   Sold  sufficiently  onl 
theory  that  any  and  all  situations  can  be  filmed  without  resorj 
to  printed  titles,  Fejos  stands  willing  to  take  on  as  many  knij 
problems  in  picture  construction  as  you  can  hurl  at  him. 
to  prove  the  point,  this  young  Hungarian  directed   "'Ihe 
Moment,"  that  interesting  mixture  of  the  very  good  and  the 
in  motion  pictures. 

Also  believes  films  should  remain  silent.     Sound,  he  ass< 
can  be  introduced  without  actually  making  noise.    It's  all  in 
way  you  photograph  it.    Somewhat  true,  but  we  maintain  sou 
has  a  place  in  the  pictures  of  tomorrow.   Producers  have  to  h 
what  that  place  is. 

KA 


m 


•1 


U 

0B 
any 


m 


H-P-H  ^^ 


A     GUIDING    SIGN 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood,  California. 

When  on  your  next  trip  to  Southern  California,  make 
this  famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in   Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD.  CALIFORNIA 


THE 


.  April  1,  1928 


"The  Big  City" 

M-G-M 

Loew's  State,  St.  Louis 

ii:-DEMOCRAT— There's  plenty  of 
the   picture  and   if  you   don't  examine 

-    too  powerful   a   glass,    it's    good   en- 

,ent. 

•  UISPAITCH— The  plot,  too,  gets 
Inck  at  times  with  two  rival  gangs 
rach  other  right  and  left.  The  last 
ws    Chaney    a'oout    to    go    straight    or 

Ml    to,   one   is   not    sure   which.      Either 

tly   satisfactory   to   us. 
:  ^Here   is   a   Lon   Chancy  gang  thrill- 

iHS.     The  snapper  in  the  plot  is  crook 

inn.      In   this    respect    it    recalls    "The 

Man."  *  *  * 
::S — The  story  is  complicated  m  places 
:i!S  to  miss  the  point  at  which  it  is 
But  for  all  that  it  is  an  entertain- 
..Irama,  full  of  old  "hooey,"  but  never- 
,. musing    and    worth    seeing. 

Granada,   San  Francisco 

■ILETIN — *  *   *    while   the   present    pic- 
iiot   among  his   best,   at   the   same   time 
■_   many  moments  of   suspense  through- 
length    of    the    photoplay. 
!,   AND    POST — Good   acting  through- 

•  s   this   thriller   worth    while. 

S — In    plot    and    action    it    serves    to 
interest  keenly. 


"A  Girl  in  Every  Port" 

Fox 

St.  Louis  Theater,  St.  Louis 

1  >l?E-DEMOCRAT    —    *  *  ♦    provokes 
I    few    laughs    *   *   * 
; — ■*  *      a    good    picture    of    its    kind, 

I  \|  |rg — ♦  ♦  *  a  splendid  feature  comedy. 
It  is  a  laughable  film  throughout  and 
'.    rth  seeing.  *  *  * 


"Partners  in  Crime" 

Paramount 

Metropolitan,  Los  Angeles 

\A,MINER  — •  *  *  burlesque  the  crook 
and    do    it    with    laughs. 

vl'KESS — Possibilities  here,  but  they 
muffled    in   transit.      As    it    is,    the   only 

as,  with  about  one  exception,  are  the  re- 
ef some  of    George   Marion,   Jr.'s,   titles, 

exception   is   the   final  episode.    *   *   * 

ECORD — *  ♦  *  Wallace  Beery  and  Ray- 

i  Hatton  picked  the  biggest  hit  of  their 
association,    *   ♦   * 

[MES— *  *  *  and  it  is  the  most  legiti- 
of  all  the  male  team  pictures  which 
come   this    'vay   since    the    pre-war    days. 


"Red    Hair" 

Paramount 

Loew's  State,  Los  Angeles 

XAMINER — The  irrepressible  Bow  child, 
hU  of  personality,  giggles  and  advanced 
erism   as    ever.    ♦   *   * 

ied  Hair"  is  light,  happy  and  full  of 
ish    situations. 

ERALD  —  Throughout  the  picture  she 
ra  Bow)  plays  with  her  usual  fetching, 
I'ocative  spriteliness.  She  should  have  no 
lulty   in   retaining   her   fans   with   this   pic- 

and   might   gain   a   few  more. 
IMES — Not     since     Clara     Bow    won    the 
t   and    department    store    of    Antonio    Mo- 

in  "It"  has  she  appeared  to  such  good 
.ntage.*  *  *  It  is  a  thoroughly  enter- 
ing picture,  requiring  no  mental  acro- 
■.s  on  the   part   of   the   audience. 

Warfield,  San  Francisco 

ULLETIN — Clara  Bow  lives  up  to  the 
itions  of  vivacity  credited  to  the  auburn- 
ad   siren.   *   *   * 

ALL  AND  POST— She  (Clara  Bow)  has 
idy  planted  "It"  on  the  silver  sheet  in 
illy  ruddy  gobs,  and  there's  more  of  the 
e  along  with  "Red  Hair,"  her  latest  ve- 
t    *  *  * 

HRONICLE— ♦  *  *   isn't  much  of  a  pic- 

'■   *   *       Clara    throws    herself    into    the 

jr-tale    with    her    usual    fetching    abandon, 

she  does  not  succeed  in  making  it  mean 
;hing. 

XAMINER  —  In  the  present  instance 
•a  Bow,  the  girl  who  is  commonly  under- 
d  to   have    originated    sex   appeal,   employs 

artistic   quality  to  a   finish. 
rEWS— *  *  *     Isn't     an     "It"     by     any 
iner  of  means  but  it  is  a  zippy  story,  more 
less    risque    in    an    innocent    sort    of    way, 

has  as  much   fun  in  it. 


Commission   Members 

Calcutta — Dewan  Bahadur  T. 
Rangachariar  is  chairman  of 
the  Indian  Cinematography  In- 
quiry Committee,  appointed  to 
investigate  conditions  and  re- 
port on  advisability  of  making 
new  legislative  changes.  Other 
members  are:  G.  Cooper,  I.  C. 
S.  (secretary) ;  A.  M.  Green, 
Sir  Haroun  Ebrahim  Jaffor,  J. 
Coatman,  Col.  Crawford  and  K. 
C.  Neogy. 


Racine,  Wis.,  Opening  April  7 

Racine,  Wis. — With  capacity  of 
1,000,  the  new  Granada  opens  here 
April  7  under  management  of  I. 
Masik.  Universal's  $1,000,000  Vene- 
tian   opens   April    12. 


Stamford  House  Reopens 

Stamford,  Conn. — Thoroughly  ren- 
ovated, the  Rialto  has  opened  under 
new  management. 


Rockford  to   Get  Theater 

Rockford,  111. — Persistent  reports 
of  a  new  theater  for  Seventh  St.,  here 
are  being  revived.  O.  L.  Frederick- 
sen  and  G.  L.  Anderson,  it  is  stated, 
will    build    the    house. 


Plan  Improvements 

Warwick,  N.  Y. — Remodeling  is 
planned  at  the  Oakland  by  Wisner 
Bros. 


Heads  Milwaukee  Showmen 

Milwaukee — Henry  Goldenberg  is 
oresident  of  the  Milwaukee  exhibitor 
unit,  elected  at  a  recent  meeting. 
James  Higlr  is  vice  president;  Fred 
S.  Meyer,  secretary;  Ernest  Lange- 
mack,  treasurer;  George  Fischer, 
Steve  Bauer  and  A.  C.  Guttenberg, 
directors. 


Seek  to  Prevent  Razing 

Detroit — Court  action  to  prevent 
razing  of  the  old  Miles  theater  build- 
ing has  been  started  by  owners  of 
the  property.  The  lease,  it  is  claimed, 
contained  no  provision  for  destruc- 
tion of  the   property. 


Improving  Newburyport  House 

Ncwl)ur\-port,    Mass. — A    new    en- 
trance for  the  Premier  is  being  built. 


Kallet's  Buy  Utica  Opposition 

Utica,  N.  Y. — There  will  be  no 
competition  here,  for  the  present  at 
least,  as  Kallet  Bros.,  which  have 
the  James  and  Orpheum,  have  taken 
over  the  new  Lincoln,  which  is  to 
open  soon  as  the  13th  of  the  com- 
pany's chain.  The  firm  has  houses 
at  Rome,  Syracuse,  Oneida  and 
Canastota. 


Peckham  Hits  at  Detroit 

Des  Moines — Ralph  E.  Peckham, 
former  P.D.C.  manager  at  Detroit 
and  who  recently  took  over  manage- 
ment of  the  Columbia  exchange, 
made  an  auspicious  start  here  and  has 
been  leading:  the  nation  on  the  Vic- 
tory Sales  Drive. 


Sunday  Shows  Win 

Port  Henry,  N.  Y. — Sunday  shows, 
victorious  in  a  referendum  by  vote  of 
221  to  152,  will  make  their  debut 
Easter  Sunday. 


Foreign  Markets 


By  JAMES   P.   CUNNINGHAM 


EXPECT  HAYS  TO  CLEAR 
FRENCH  SITUATION 


Paris  (By  Cable) — With  arrivals 
here  Friday  of  Will  H.  Hays,  French 
producers  believe  that  he  is  prepared 
to  offer  overtures,  which  will  clarify 
the  situation  greatly,  so  far  as  recip- 
rocity for  French  pictures  in  America 
is  concerned. 

There  has  been  adopted  a  watch- 
ful waiting  attitude,  for  the  French 
believe  they  are  in  an  -advantageous 
position  for  trading-  purposes.  There 
is  little  likelihood  that  American  dis- 
tributors are  prepared  to  "write  off" 
their  French  business,  in  order  to 
force  modification  of  the  quota  and 
censorship  decrees. 

No  American  films  have  been  ad- 
mitted to  France  since  March  1,  when 
the  commission  was  created,  and  it  is 
beins  pointed  out,  despite  French  as- 
sertions, that  a  shortage  of  American 
films  impends.  At  a  recent  meetitig, 
the  commission  laid  down  rules  for 
its  own  conduct.  Although  the  rules 
were  published  in  "Le  Matin"  (and 
subsequeiitly  withdrawn  from  later 
editions),  they  were  hazy  and  rec- 
orded nothing  about  a  four-to-one 
ratio   for   American    films. 


English  Cameramen  and 
Technicians  Organize 

London — Cameramen,  art  direc- 
tors, negative  developers  and  techni- 
cians in  British  studios  have  formed 
the  British  Ass'n  of  Cinematograph- 
ers  &  Allied  Technicians,  headed  by 
L.  Young.  At  the  first  meeting,  the 
following  officers,  in  addition  to 
Young,  were  elected:  Kenneth  Gor- 
don, vice-chairman;  Phillip  V.  East, 
secretary;  Claud  Macdonald,  treasur- 
er. An  executive  committee  of  16 
was    selected. 


Germany  Now  Allotting 
Certificates  to  Producers 

Berlin — Import  certificates  are  now 
being  allotted  to  producers  by  the 
Commissioner  for  Foreign  Trade. 


British    Cut    Registration   Cost 

London — Films  under  1,000  ft.  will 
receive  a  reduction  in  registration 
fees,  according  to  a  revised  schedule 
tuade  public.  The  new  scale  will  be 
about  $2.50  instead  of  $5. 


Gaumont    in    Deal 
Paris — Gaumont   Co.,  of   France,  is 
working-   out    a    distribution    arrange- 
ment with   Pittaluga  Films   (Italy). 


Two  Franco- Russian  Films 

Paris- — Group  of  film  men  from  the 
Ukraine,  Russia,  who  arrived  here 
recently,  has  made  an  agreement  with 
Pathe-Nord  Prod,  to  make  two 
Franco-Russian  pictures. 


NEW  BRITISH  CHAIN  TO 
ACQUIRE  56  HOUSES 


By  ERNEST   W.  FREDMAN 
Editor  "The  Daily  Film  Renter" 

London— Launching  a  $17,000,000 
stock  issue,  General  Theater  Corp., 
Ltd.,  will  acquire  a  chain  of  56  the- 
aters. Directors  are  the  Right  Hon. 
Viscount  Chetwynd,  C.  H..  chair- 
man; Edward  Beddington  Behrens, 
Hugh  Bicket,  George  Black,  Fred- 
erick Richard  Graham-Yooll,  David 
Livingstone  Honeyman,  Harold  Lip- 
son  and  Lt.  Col.  Sir  Walter  Gibbons, 
who  is  managing  director.  Although 
the  company  was  formed  to  take 
over  56  houses,  it  is  understood  the 
circuit  will  extend  its  activities  still 
further. 


International  Exhibition 
to  Be  Held  at  The  Hague 

The  Hague — American,  French, 
German,  Russian  and  Italian  film 
firms  are  said  to  have  booked  space 
at  the  International  Film  Exhibition, 
to  be  held  here  April  14-May  15. 
when  the  second  European  Educa- 
tional Film  Congress  will  take  place. 


German  Exhibitors  to  Meet 

Berlin — German  Cinema  Exhibi- 
tors' Ass'n  will  hold  its  annual  meet- 
ing in  Berlin  in  August.  All  ex- 
hibitor organizations  in  Europe  and 
America  will  be  invited  to  give  the 
assembly  character  of  an  international 
congress. 


Dupre  Joins  Vitagraph 

Paris — Leroy  Dupre  will  manage 
the  French  renting  departinent  of 
Vitagraph,  distributing  Warner  prod- 
uvt.  He  recently  resigned  from 
Pathe. 


Holmberg  Buys  French  Films 
Paris — Purchase  of  25  French  films 
for    Scandinavia,    has    been    made    by 
Folke  Holmberg,  of  Svenska.  "Napo- 
leon" and  "Joan  of  Arc"  are  included. 


RICHMOUNT  PICTURES,  Inc. 

723  7th  Avenue  New  York  City 

D.  J.  HOUNTAN.  Pr««. 

Exclusive  foreign  represen- 
atives  for  Rayart  Pictures 
Corporation  and  other  lead- 
ing independent  producers 
and  distributors. 

Cable  Addreu:   RICHPICSOC,  Pari* 
Cabit    Adreit:    DEEJAY,    London 
Cable   Addreia:    RICH  PIC,    N.    T. 

Exporting  only    the    best    in 
Motion  Pictures 


'5'inHav.  Anril  1, 


Clara  Bow  in 

"Red  Hair" 

Paramount  Length:  6331  ft. 

CLICKS  AS  A  "HOT"  NUM- 
BER ON  SEX  APPEAL  WITH 
CLARA  SHOWING  HER  STEP- 
INS  AND  WHAT-NOT.  PIFFLE 
STORY  WITH  B.  O.  DIREC- 
TION. 

Cast All  Clara  Bow,  in  bathing 

suits,  undies,  and  doing  a  gold-dig- 
ging act  with  jazz  and  laughs.  Lane 
Chandler  a  good  looking  support. 
William  Austin  gives  best  perform- 
ance in  sugar  daddy  role.  Other  prm- 
cipals  Lawrence  Grant,  Claude  King, 
Jacqueline    Gadsdon. 

Story  and  Production Light 

comedy,   from  an   original  by   Elinor 
Glyn.     Director  Clarence  Badger  col- 
lects at  least  75  per  cent  of  the  credit. 
It's    a    director's    picture.       Madame 
Glyn  passed   him   a   sappy  story   and 
he  moulded  it  into  screen  gold— and 
how.     He  puts  Clara  through  all  her 
sexy    paces    and    keeps    the    interest 
zipping  by  keeping  the  red-head  out 
of  too  many  close-ups.     She's  an  ac- 
tion girl,  but  it  took  Badger  to  dis- 
cover it.     Three   sugar  daddies   give- 
give-give,    and    Clara    takes    all    and 
cives    nothing.      Clara    disrobes    and 
throws    her    undies    at    the    old    boys 
who  bought  'em.     Hero  cheers.    But 
it's   jazzy  —  dizzy — sexy — laughable. 
Badger  and  Bow  hit  the  B.  O. 
Direction........    Clarence   Badger; 

showmanship. 

Author Elinor   Glyn 

Scenario Agnes  Brand  Leahy 

Photography Arthur   Gilks ; 

excellent. 


"Two  Lovers' 


United  Artists  Length:  8500  ft. 
SATISFACTORY  BUT  NOT 
OUTSTANDING.  BANKY  AND 
COLMAN  SOFT  PEDAL  ON 
LOVE  SCENES  IN  ROMANTIC 
MELODRAMA.  THEY  HAVE 
DONE  MUCH  BETTER 

Cast Vilma  Banky  beautiful,  but 

nothing  Spanish  about  her  love  mak- 
ing or  her  blonde  hair.  Colman  gives 
a  nice  performance  as  romantic  lover 
and  fighter.  Noah  Beery  as  the  cruel 
Duke  does  his  usual  smiling  menace. 
Helen  Jerome  Eddy  stands  out  in 
small  part.  Others  Nigel  de  Brulier, 
Virginia  Bradford,  Eugene  Besserer. 
Story  and  Production  Romantic 
melodrama  of  sixteenth  century. 
Adapted  from  Baroness  Orczy's  nov- 
el "Leatherface."  Colorful  settings 
and  costumes.  Recounts  the  historic 
invasion  of  Flanders  by  the  Span- 
iards. The  "flower  of  Spain"  is  mar- 
ried to  the  hero  of  Flanders  in  order 
to  spy  on  a  nationalist  plot  against 
the  invaders.  She  turns  in  the  evi- 
dence to  her  uncle,  the  Spanish  Duke. 
Then  she  realizes  she  loves  her  for- 
eign husbandj  and  works  desperately 
to  undo  the  damage  she  has  done. 
This  misses  principally  in  love  scenes 
that  are  restrained  when  fans  expect 
something  warmer  from  this  pair. 
Story  moves  leisurely — hits  occasion- 
al thrills  and  suspense — but  drops  on 
big  love  scene.     Not  their  best  work. 

Direction Fred   Niblo; 

O.  K. 

Author Baroness    Orczy 

Scenario Alice  D.  G.  Miller 

Photography Geo.  Barnes; 

excellent. 


Lon  Chaney  in 

"The  Big  City" 

M-G-M  Length:  6838  ft. 

TUST  FAIR  UNDERWORLD 
YARN,  WITH  LON  CHANEY 
PLAYING  STRAIGHT  PART 
AND  FURNISHING  THE  EN- 
TERTAINMENT. MISSES  WITH 
WEAK   ENDING. 

Cast Lon    Chaney's    personality 

makes  picture  look  better  than  it  is. 
He  plays  without  disguise  as  gang 
leader.  Marceline  Day.  a  weeping 
Pollyanna,  cries  through  the  reels  and 
gets  tiresome.  James  Murray  not  so 
good  as  in  "The  Crowd."  Betty 
Compson  disguised  behind  eyeglasses. 
Others  Mathew  Betz,  John  George, 
Virginia  Pearson. 

Story  and  Production Under- 
world drama.  Due  to  Tod  Brown- 
ing's capable  direction  and  the  fin- 
ished performance  of  Lon  Chaney, 
the  picture  manages  to  sustain  fair 
interest.  It  lacks  a  note  of  sincerity, 
which  is  its  chief  fault.  In  this  one 
they  have  a  sob  sister  who  is  honest 
but  dumb.  She  thinks  her  cook  pals 
are  honest  citizens  like  herself.  So 
they  grow  penitent,  turn  back  to  the 
cops  the  loot  they  have  worked  so 
hard  to  gyp  from  another  bunch  of 
crooks,  and  Chaney  marries  his  gal 
while  his  pal  marries  the  sobby  Polly- 
anna. Looks  like  a  sop  to  the  moral- 
ists— but  it  makes  weak  drama. 

Direction Tod    Browning; 

smooth. 

Author Tod    Browning 

Scenario Waldemar    Young 

Photography Henry  Sharp ; 

expert. 


Shirley  Mason  in 

"The  Wife's  Relations' 

Columbia  Length:    55i 

BRIGHT  NUMBER  GJi 
OVER  NICELY  WITH  LOTiO 
LAUGHS  AND  PLEASft 
LOVE  ANGLE.  HAS  THE  ]^i 
ULAR  ELEMENTS  THEY  L 

Cast. .  .Shirley  Mason  troupes 
in  nice  love  role.  Gaston  Gh 
dignified  hero.  Ben  Turpin  c:[ 
the  comedy  in  great  style  as  a  ( 
cook.  Others  Arthur  Rankin,  ] 
Finch,  Lionel  Belmore,  An 
Kaliz,  Maurice  Ryan,  James  E| 
son. 

Story  and  Production ff 

comedy.      Nicely  balanced   story 
ries   a   lot   of    genuine   entertainrn 
The  rich  heroine  gets  fed  up  oij 
ritzy    fiance    and    the    gay    life 
Florida   resort,   and  beats   it  to 
York  and  freedom.     Gets  a  job,| 
meets  the  hero,  who  is  a  young  cl| 
ist   acting   as    caretaker   of    the 
sion     owned    by    the     girl's    fol 
fiance.      Hero    marries    the    gal,  [ 
they   plan    to   sell    his   auto   pain! 
vention  to  her  rich  daddy.     Theii 
the  stage  by  having  hero's  pals  (| 
up   as   a   maid   and   butlers,   and  I 
Turpin  acts  as  cook.     The  girl's] 
ents  arrive  for  dinner,  and  from 
on   it   is   a    series   of   great  gagsj 
hilarious     fun.       Ben     Turpin 
scream.     For  pop  entertainment] 
is  it-     Laughs  aplenty. 

Director Maurice  MarsJ 

good. 

Author Stephen    Co 

Scenario The 

Photography Ray   J^ 

smooth. 


"You  Can't  Beat  the  Law'* 

Rayart  Length:  5260  ft. 

WEAK  NUMBER.  UNDER- 
WORLD THEME  DEVELOPS 
NOTHING  ABOVE  ORDINARY. 
MECHANICAL  STORY  AND  DI- 
RECTION. 

Cast Lila  Lee  does  nothing  out- 
standing. Cornelius  Keefe  the  one 
bright  spot  in  ordinary  cast.  Warner 
Richmond  weak  as  gang  leader.  Bet- 
ty Francisco's  usual  pep  gets  no 
chance  to  show.  Others  Charles 
King,   Bert  Starkey,  Frank  Clark. 

Story  and  Production Under- 
world drama.  Looks  like  a  potboiler 
H.  H.  Van  Loan  turned  out  in  be- 
tween his  Broadway  stage  plays.  It's 
just  a  rehash  of  a  dozen  other  under- 
world films  that  have  gone  before. 
Heroine  is  in  love  with  the  hero  cop. 
Her  brother  is  the  leader  of  a  gang 
that  has  pulled  a  job.  The  gang  tries 
to  frame  the  cop  in  order  to  dis- 
credit him  with  the  girl.  But  the 
trick  only  helps  him  to  get  a  line 
on  the  gang  and  eventually  round 
them  up.  The  gang  leader  is  killed, 
the  cop  vindicated,  and  the  gal  real- 
izes what  a  hero  he  was  throughout 
the  dreary  proceedings.  A  flat  pro- 
duction throughout,  not  even  relieved 
by  a  few  genuine  thrills. 

Direction Chas.  J.  Hunt; 

poor. 

Author H.   H.  Van  Loan 

Scenario Arthur  Hoerl 

Photography Ernest  Depew; 

fair. 


Klondyke  in 

"The  Avenging  Shadow" 

Pathe  Length:  4293  ft. 

COPS  A  BLUE  RIBBON.  THIS 
DOG  KLONDYKE  GETS  BET- 
TER IN  EVERY  PICTURE.  AND 
A  HUMAN  INTEREST  STORY 
SENDS  THIS  IN. 

Cast. . .  .Ray  Hallor  does  a  neat  bit 
of  natural  acting.  Margaret  Morris 
looks  as  if  she  will  be  further  heard 
from.  Le  Roy  Mason  a  convincing 
heavy.  Others  Wilbur  Mack,  Clark 
Comstock,    Howard    Davies. 

Story   and    Production Drama, 

featuring  dog  star  Klondyke.  They 
get  away  from  the  usual  meller  en- 
tirely and  tie  the  police  dog  up  with 
a  dramatic  and  human  story.  There 
is  less  bunk  in  this  one  than  the 
usual  story  of  this  type  where  the 
canine's  stuff  is  relied  on  to  put  it 
over.  Circumstantial  evidence  lands 
hero  in  jail  for  a  payroll  holdup  of 
which  he  is  innocent.  Klondyke  trails 
liis  master  to  the  camp  where  he  is 
working  with  the  chain  gang.  Only 
the  dog  knows  that  the  deputy  war- 
den is  the  real  criminal.  The  latter's 
plot  to  stage  another  payroll  holdup 
is  thwarted  by  hero  and  his  dog. 
Works  up  to  nice  suspense.  Klon- 
dyke  a  real  star  bound   to  click. 

Direction Ray    Taylor; 

expert. 

Author Bennett    Cohn 

Scenario Bennett  Cohn 

Photography Harry  Cooper, 

David    Smith;    first  class. 


Jack  Donovan  in 

"The  Bullet  Mark" 

Pathe  Length:   4550  ft. 

AVERAGE  WESTERN  GETS 
OVER  WITH  SMOOTH  DIREC- 
TION AND  FAIRLY  ENTER- 
TAINING STORY.  STAR  RATES 
WELL  IN  ACTION  STUFF. 

Cast.... Jack  Donovan  good  wes- 
tern type  who  knows  his  riding.  Al- 
bert J.  Smith  does  heavy  convincing- 
ly. Margaret  Gray  the  usual  Western 
gal.  Others  Joseph  W.  Girard,  Lin- 
coln J.  Plumer,  Gladys  McConnell. 

Story  and  Production Western. 

The  hero  is  double  crossed  by  the 
heavy,  who  is  the  foreman  of  the 
ranch  owned  by  the  gal's  father.  The 
foreman  holds  up  the  bank  and  makes 
it  appear  that  the  hero  is  the  guilty 
party.  From  this  situation  the  story 
develops  some  good  suspense  and  fast 
action.  Hero  does  some  good  detec- 
tive work,  and  finally  pins  the  crime 
on  the  foreman  through  tell-tale 
bullet  marks  in  a  bag  that  contained 
the  stolen  money.  It  works  up  to 
some  fair  thrills  in  the  climax,  and 
gives  the  star  a  chance  to  show  his 
fighting  stuiT  and  some  fast  riding. 
His  name  is  cleared,  and  he  gets  the 
gal,  as  per  the  routine.  Nothing  un- 
usual, but  smooth  continuity  and 
star's  work  click. 

Direction Stuart  Paton; 

good. 

Author Harry   Wood 

Scenario Joseph   Roach 

Photography Allen    Davey; 

clear. 


Betty  Compson  in  ^ 

The  Masked  Angel"  P^* 

Chadivick-S.R.         Length :   5651't. 

FAILS     TO     CLICK.      DIl 
TION  POOR  AND  CONTINUl 
SLOPPY.      STAR    AND    MAl 
RIAL  ARE  THERE,  BUT  BC«p 
INEXPERTLY  HANDLED. 

Cast. ..  .Betty  Compson  beauti| 
screened,  but  loses  out  with  poo^B! 
rection.      Rest    of    cast    ordinary, 
includes  Erick  Arnold,  Wheeler  Cc- 
man,  Jocelyn  Lee,  Grace  Cunard,  1 
coin     Plumer,    Robert     Homas,   J 
Keckley. 

Story  and  Production ....  Roma  e 

drama.      From    the    story   "Remoi " 
by    Evelyn    Campbell.      The   mateil 
was    there    for    an    intensely    hurn 
story.     But  a  combination  of  slo 
scenario  and  poor  direction  licket 
The  gal  is  in  a  cabaret,  and  her 
has    been    mussed    up,    although 
was  a  nice  gal  once.     She  is  hireJ 
entertain  old  suggar  daddies,  and 
menace  is  her  sweetie.     She  meet 
temporarily    blinded    soldier,    and 
grows  to  love  her,  thinking  her  p 
and  all  that  is  fine.     She  marries  li 
Then    the    old    sweetie     crashes 
works.     Hubby  stands  by  her.  Eve 
thing  jake,  with  love  and  roses.  Wi 
handling  rates  this  just  a  filler. 

Direction Frank  O'Conn 

poor. 

Author Evelyn  Camphi 

Scenario Maxine  All'i 

Photography Ted  Tetzls ; 

fine. 


THE 


inday,  April  1,  l9/io 


^^ 


DAILY 


I 


"Square  Crooks" 

\,x  Length:   5397  ft. 

ijust  fair.  misses  clever 
Its  of  original  stage 
.ay.  good  gagging  helps 

LOT. 

Cast. ..  .Robert  Armstrong  as  one 
I]  the  honest  crooks  does  wonders 
th  opportunities.  John  Mack  Brown 
her  flat  as  his  pal.  Dorothy  Dwan 
d  Dorothy  Appleby  are  mild  dec- 
itions.  Jackie  Combs  a  great  kid, 
pks  like  a  comer.  Others  Eddie 
urgis,  Clarence  Burton,  Lydia 
ckson. 

Story  and  Production ....  Light 
iiiedy  of  reformed  crooks  hounded 

a  dumb  dick.     Adapted  from  the 

ige  play  of  James  T-  Judge.  Tells 

the  trials  of  a  couple  of  reformed 

loks  trying  to  go  straight  while  a 

ck-headed  bull  hounds  'em  out  of 

;ir  jobs.     The  picture  travels  on  a 

e-string     theme     of     the     missing 

arls  which  keep  the  two  ex-crooks 

all  kinds   of   hot   water.     The   kid 

the    son    of    one    of    the    reformed 

lis,  and  he  is  continually  gumming 

the  works.  He's  about  the  most 
eresting  part  of  the  show,  and  the 
id  of  kid  that  makes  the  women 
iniuir  out  loud.  Action  is  slight, 
,0  love  angle.  Story  sags  through 
/ided   interests,   and   no   main   lead. 

jDirection    Lew   Seller;   so-so 

Author    James  T.  Judge 

Scenario    Becky   Gardiner 

Photography  ....R.  J.  Bergquist; 
'od. 


"Primanerliebe" 

National  A.  G.         Length:  7200  ft. 

HOPELESS  GERMAN  FILM. 
AMATEURISH  EFFORT  IS 
DULL,  HEAVY,  AND  ENTIRE- 
LY LACKING  IN  ENTERTAIN- 
MENT VALUES. 

Cast. ..  .Acted  by  a  bunch  of  Ger- 
man schoolboys  reaching  college  age, 
who  seem  to  have  had  little  training 
for  the  screen.  Names  given  of  Fritz 
Kortner,  Greta  Mosheim  and  Wolf- 
gang Zilzer  in  the  leads  mean  noth- 
ing  in   this   country. 

Story  and  Production. . .  .Drama  of 
the  revolt  of  the  modern  German 
youth  against  the  harsh  discipline  and 
restrictions  of  the  older  generation. 
The  scene  is  set  in  a  German  board- 
ing school.  It  shows  the  typical  pro- 
fessor browbeating  his  family,  and 
then  carrying  the  same  harsh  dis- 
cipline into  his  classroom.  A  revolt 
develops  among  the  students,  follow- 
ing the  suicide  of  one  of  their  number 
who  has  been  driven  to  take  his  life 
by  the  Prussian  tactics  of  one  of  the 
professors.  In  spots  the  picture 
awakens  a  real  sympathy  for  the 
struggles  of  these  youths  for  freedom 
and  a  desire  to  express  themselves  in 
the  terms  of  the  modern  age.  But 
hopeless  amateurishness  licks  it  com- 
pletely. 

Direction    Robert   Land ; 

amateurish. 

Author Not    credited 

Scenario Not    credited 

Photography Not    credited ; 

spotty. 


Luciano  Albertini  in 

"The  Dreaded  Bandit" 

nc7na    Attractions-S.    R. 

Length:  6000  ft. 
GOOD  IMPORTED  NUMBER 
MATURES  ITALIAN  STAR  IN 
DOUG  FAIRBANKS  DOUBLE 
DLE.  PLENTY  THRILLS. 
[CE  PROGRAM. 

Cast.  .Luciano  Albertini  does  some 
-at  stunts  and  holds  interest  in  fast 
irk.  Elizabeth  Pinajefi,  the  Russian 
ncer,  a  pleasing  heroine.  Hans 
bers,  German  actor,  plays  a  pol- 
ed heavy  impressively.  Others  all 
iilian  and  German  players  unknown. 

Story     and     Production Melo- 

ama.  Made  by  the  Arfa  Films  in 
■rmany.  It  tells  an  Italian  story, 
d  is  very  well  mounted,  with  some 

"'   interior  sets.     The   Italian  star 

some    really    impressive    stunts, 

1  the  close-ups  show  that  he  really 

es  them.     He  plays  a  double  role. 

the  count  just  married,  he  starts 
t  to  land  a  noted  bandit  who  has 
ibcd  him  of  a  necklace,  and  also 
cover  a  nobleman  who  is  the  real 
lain.  He  does  his  best  work  as  the 
idit,  and  keeps  the  suspense  going 

the  way.  There  are  some  novel 
i-'ts  in  the  story,  which  is  a   little 

dved  at  times,  in  the  Continental 
inner.  Should  please  the  thrill  and 
lion  lovers,  for  it  has  lots  of  both, 
jie  star  is  there. 

Direction Max   Obal;   good 

Author Paul    Rosenhaym 

Scenario Not    credited 

Photography Edward  Lambert; 

lay. 


"Wilful  Youth" 

Peerless-S.R.  Length:   5644  ft. 

ORDINARY.  MELLER  FILLED 
WITH  HEART-THROBS  AND 
THRILLS  POORLY  THROWN 
TOGETHER.  GOOD  CAST 
HELPS  A  LOT. 

Cast.... Edna  Murphy  decorative 
and  pleasing.  Kenneth  Harlan  'way 
ahead  of  material.  Jack  Richardson 
does  the  menace  with  a  punch.  Oth- 
ers James  Aubrey,  Barbara  Luddy, 
James    Flory. 

Story  and  Production.  ...  Romance 

melodrama.  From  the  story  "Whisp- 
ering Pines"  by  Edith  Tupper.  Good 
material,  but  they  rushed  it  through 
and  spoiled  what  could  have  been 
built  up  into  a  strong  program  num- 
ber. It  has  all  the  thrill  and  heart- 
throb stuff  the  fans  love.  Scene  is 
a  lumber  camp,  with  the  menace  boss- 
ing the  works,  while  his  young  broth- 
er who  is  the  real  owner  acts  as  a 
gang  foreman.  Hero  brother  crosses 
with  menace  for  the  hand  of  the  girl. 
A  wronged  gal — -villainy — vengeance 
— retribution — rosy  finish  all  there. 
Nicely  paced  for  action  and  suspense, 
but  hurried  methods  dish  up  a  hash. 
Will  ride  second  best  on  double  bill. 

Direction    Dallas   Fitzgerald; 

hurried. 

Author.  ..  .Edith    Sessions    Tupper 

Scenario. ..  .Edith  Sessions  Tupper 

Photography Milton   Moore; 

good. 


Short  Subjects 


"The    Desert   Blooms" 
Varieties — Fox 

Unusual 
Type  of  production....!  reel  novelty 
A  pictorially  beautiful  reel,  show- 
ing the  magic  worked  in  the  desert 
valley  of  the  Colorado  River  through 
irrigation.  Contrast  is  shown  with 
shots  of  the  old  days  of  the  '49ers 
were  traveling  over  the  desert  with 
the  pack  mules,  and  present  day 
transportation  in  the  motar  car.  One 
of  those  reels  where  you  learn  some- 
thing about  your  country  in  an  en- 
tertaining manner. 


"Screen  Snapshots"  No.  6 

Columbia 

Some   Hollywood   Highlights 

Type  of  production 1   reel  fan 

magazine. 
Fans  will  find  much  to  interest 
them  in  this  snappy  one  reeler.  There 
is  a  tennis  bit  with  Milton  Sills  and 
Doris  Kenyon,  a  chorus  girl  se- 
quence with  Dorothy  Mackaill,  some 
buffonery  by  Clyde  Cook,  a  bit  of  a 
Vera  Reynolds'  film,  a  skit  by  Flora 
Finch,  Shirley  Mason  and  Gaston 
Glass. 


"One  Every  Minute" 
Arthur  Lake — Universal 
Juvenile  Pranks 
Type  of  production. . .  .1  reel  comedy 
Mary  has  a  birthday  party,  and 
Arthur  draws  all  his  money  from  the 
bank  to  buy  her  a  nice  bracelet. 
Crooks  stage  a  con  game  on  him, 
and  palm  off  a  trinket  from  the 
ten  cent  store.  Arthur  thinks  he  has 
a  real  bracelet,  and  when  he  pre- 
sents it  to  his  girl,  his  rival  gives 
him  the  laugh.  Later  the  crook  en- 
ters to  steal  the  birthday  presents, 
and  Arthur  overpowers  him  and  be- 
comes the  hero  of  the  day.  Just 
routine  stuff  that  follows  the  usual 
lines.     Directed  by   Friedberger. 


"The  Finishing  Touch" 
Stan  Laurel— M-G-M 

Aces 
Type  of  production. . .  .2  reel  comedy 
In  Stan  Laurel  and  Oliver  Hardy 
M-G-M  has  a  comedy  team  that  is 
immense.  Of  course,  they  have  been 
provided  with  a  laugh  number  that 
gives  them  a  chance  to  get  some- 
where with  their  particular  brand  of 
clowning.  They  are  commissioned 
to  complete  the  building  of  a  frame 
house.  Their  dumb  antics  in  handl- 
ing their  tools  and  each  other  are  a 
succession  of  side-splitters.  The  cli- 
max is  a  knockout.  See  it  for  your- 
self, and  see  if  we've  misled  you. 
Clyde    Bruckman    directed. 


"Japanicky" 
Felix — Educational 
Cartooon  Comics 
Type  of  production.  .1  reel  animated 
Felix   the    Cat    starts   on   an   unex- 
pected trip  for  Japan.     He  has  learn- 
ed   something   about    the    art    of   Jiu 


Jitsu,  and  tries  it  on  the  natives. 
But  it  doesn't  go  so  well.  Then  he 
gets  the  idea  of  introducing  chairs 
into  Japan.  He  winds  up  by  selling 
the  idea  to  the  Mikado.  Done  in  the 
original  style  of  the  Pat  Sullivan 
studio.  Makes  good  amusing  enter- 
tainment. 


"Barnyard  Rivals" 
Whirlwind — Bray  Studios 

Sad  Stuff 
Type  of  production. . .  .2  reel  comedy 
Walt  Lantz  is  featured  to  carry 
the  comedy,  but  the  story  is  so  crude 
that  he  can  do  little  with  it.  He  and 
his  helper  on  the  farm  meet  the  gal 
from  the  city  and  start  to  show  her 
the  joys  of  farm  life.  One  gag  con- 
sists in  showing  her  how  a  cow  is 
milked.  As  there  is  no  cow  on  the 
farm,  they  rig  one  up  out  of  props, 
and  proceed  to  stage  some  business 
that  is  very  sad.  The  final  sequences 
drag  in  the  old  wheeze  of  an  auto 
race.  Walt  Lantz  is  a  darn  good 
animated  cartoonist.  If  they  can't 
do  any  better  by  him  than  this,  he 
is  losing  time  on  the  wrong  end 
of  the  screen.  Directed  by  Stan  de 
Lay. 


"Hidden   Loot" 
Featurette — Universal 
Flat 
Type  of  production..!  reel  Western 
Bob  Curwood  is  featured,  and  does 
his  usual  good  riding  in  the  rubber- 
stamp    type    of    story    that    all    the 
western   fans  must    surely  know  by 
heart   by   this    time.      The    pay    train 
is  robbed,  and  the  loot  hidden  on  the 
girl's  ranch.     Of  course  hero  has  to 
outwit    the    gang,    and    fight    them 
single    handed.      Of    course    he    wins 
and  marries  the  girl.     Bruce  Mitchell 
directed. 


Pathe  Review  No.  13 
Pathe 

Pleasing 
Type  of  production . .  1  reel  magazine 
Neat  number,  this  one,  with  a  well 
diversified  entertainment.  "Interest- 
ing People"  is  the  first  offering,  and 
shows  three  famous  Indiana  sons, 
Meredith  Nicholson.  Kin  Hubbard 
and  George  Ade.  They  are  shown 
in  intimate  interviews  in  their  home 
surroundings.  Then  follows  "When 
Day  Is  Done,"  displaying  some  fine 
work  in  Pathecolor.  The  reel  con- 
cludes with  "Party  Clothes,"  which 
contrasts  the  dance  frock  of  today 
and  yesterday,  with  all  the  votes  in 
favor  of  the  present  vintage.  Pleas- 
ing  throughout. 


"Fun  Afoot"— Grantland  Rice 
Pathe 
Sporting  Legs 
Type  of  production..!  reel  Sportlight 
This  reel  sets  out  to  prove  that 
athletic  sports  are  still  preserving  to 
humanity  the  use  of  their  legs  in  spite 
of  the  general  use  of  legless  travel 
by  automobile.  All  varieties  of  ath- 
letic activities  which  require  the  use 
of  the  legs  are  shown,  such  as  cycling, 
sprinting,  dancing.  The  Sportlight 
series  seems  to  have  pretty  well  ex- 
hausted all  the  fields  ef  sporting  ac- 
tivity, and  this  one  is  a  rather  thin 
number. 

(Cnntinued   on   Page   12) 


THE 


DAILY 


Theater  Equipment  and  Management 


\By  CHARLES  F.  HYNES 


VIKIHG  DIRECTIONAL  SIGN 
IS  OFFERED  IN  13  MODELS 


Vikins  Products  Co.,  New  York, 
has  made  a  standard  line  of  its  out- 
put the  Roxy  Special,  electrically  il- 
luminated directional  sIru,  originally 
designed  to  harmonize  with  the  Span- 
ish Plateresque  of  the  Roxy  theater. 

The  sign  is  made  in  13  models  and 
finished  in  bronze  statuary  of  vari- 
ous enduring  lacquers.  The  com- 
pany offers  verde  antique,  bronzed 
or  solid  colors  to  choose  from. 
Bronzed  finished  signs  may  be  had 
in  various  shades  of  statuary 
bronze  and  special  finishes  may  be 
ordered.  The  sign  is  made  in  one 
size,  15^^  by  6^2  inches  overall.  The 
letter   face   panel   is    13   by  4   inches. 

Lettering  is  -K  to  35^  inches  high. 
Trade-marks,  script  and  special  let- 
tering may  be  ordered  as  well  as  or- 
naments for  decorating  the  casings. 
Each  sign  uses  the  T-10  (6"  tube) 
lamps,  with  operating  consumption 
of  50  watts. 


Tiny  Instrument  for  New 
Paramount  Talking  Film 

Roy  J.  Pomeroy,  Lasky  Studio,  in 
describing  Paramount's  new  sound 
recording  device  declares  that  the 
tiny  instrument  greatly  resembles  the 
new  Neon  sign-  lights  but  is  very 
much  smaller.  The  lowest  voice  vi- 
bration causes  this  delicate  device  to 
respond  vigorously  and  this  in  turn 
is  photographed  along  the  edge  of  a 
film.  For  "Wings,"  Pomeroy  re- 
produced the  sound  of  machine  bul- 
lets and  drone  of  an  aeroplane. 


A  GOLD   MINE  OF 
INFORMATION 


1000  Pages 
Cloth   Bound 


BAILY^^ 


YEAR  BOOlt 

1926 


FREE 

TO 

Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


The  Stamp  of  Approval 

DURING  the  last  few  years  the  theater  organ  has  assumed  a  new 
position  of  importance  in  picttu-e  theaters.  Featured  organ  num- 
bers are  proving  popular  throughout  the  nation,  and  the  organ  is 
proving  a  box  office  asset  in  putting  over  many  houses. 

Because  of  their  importance,  the  organ  should  be  selected  with 
utmost  care,  with  price  a  secondary  consideration  in  the  theater 
owners'  demand  and  insistence  upon  organ  quality.  Long  recog- 
nized as  a  standard  instrument,  which  measures  up  in  every  respect 
with  the  best  instruments  the  market  afford,  the  Wurlitzer  organ 
has  THE  FILM  DAILY  Stamp  of  Approval  and  is  recommended 
for  theaters  large  and  small. 


Three  Types  of  Aisle  Lights 
Offered  by  Kauselite  Firm 


Chicago — Three  types  of  aisle  lights  are 
being  manufactured  by  the  Kausalite  Manu- 
facturing Co.,  under  the  trade  name  of  Kau- 
salite. These  are  the  wall  type,  made  in  two 
sizes,  standard  and  junior,  the  integral  aisle 
light  and  the  standard  chair  type. 

Theaters  throughout  the  country  are  paying 
more  attention  to  directional  lighting  than  ever 
before,  it  is  stated,  and  aisle  lights  are  prov- 
ing sound  investments  in  helping  to  speed  up 
filling  and  spilling  the  auditorium,  increasing 
convenience  for  patrons  and  avoiding  acci- 
dents. 


Integral  Aisle 
Light  Built  into 
a  H  e  y  w  0  o  d- 
Wakefield    Chair. 

n 


Standard  Chair  Type 


Flush  Wall   Type 


Diaphragm  to  Improve 
Talking  Films  is  Invented 

Hermann  Fischer  has  invented  and 
patented  a  sound  transmitting  and 
receiving  diaphragm  for  use  in  con- 
nection with  talking  pictures,  radio, 
telephone  and  other  mechanisms  re- 
producing sound  waves.  He  has 
made  a  study  of  Vitaphone,  Movie- 
tone and  other  talking-picture  inven- 
tions, and  declares  that  his  inven- 
tion does  away  with  all  static,  me- 
tallic and  unnatural  sounds  in  re- 
production. Abe  I.  Feinberg  who 
represents  attractions  for  picture  the- 
aters and  has  booked  artists  with 
talking  picture  companies,  is  business 
manager  for  Fischer  in  the  market- 
ing of  the  invention. 


American  Seating  Chairs 
in  12,434  U.  S.  Theaters 

Chicago — American  Seating  Co. 
chairs  are  installed  in  12,434  theaters 
of  the  nation,  with  combined  capac- 
ity of  24,968,436  persons  nightly,  the 
company  claims. 


Pictures  Shown  in  Plane 

Paris — Motion  pictures  were  shown 
in  a  Paris  to  London  airplane  in 
flight,  the  small  projector  being  fur- 
nished with  power  by  a  generator 
operated  by  a  small  propeller  which 
the   wind    turned. 


TALKING  SHOn 

You  Can  Beat  the  Heat- 
Keep  'Em  Cool- 
Recognition 


VTOW  is  the  time  to  be  figuring'i 
-^^  how  you're  going  to  combat  __ 
mer  weather,  and  retain  patronl 
during  the  hot  months.  Just  setti 
in  good  pictures  won't  do  it  alol 
for  a  big  factor  is  your  patrons'  col 
fort. 


Time  was  when  people  shied  frJ 
theaters  in  the  summer  months,  U 
it  has  been  proved  that  a  cool  tl 
ater  will  bring  them  in.  Pub 
showed  it  by  chalking  up  a  big^ 
gross  in  the  summer  nionths  th 
during  any  other  period'  of  the  ye, 
Sam  Katz  is  authority  for  the  stal 
ment,  and  he  attributes  it  in  grf 
measure  to  the  cooling  systems 
which  these  theaters  boost. 


Cooling     systems     are     a     favoti 
subject   of   Katz,   who   is   one   of 
originators    of    refrigeration    in    tfl 
aters.       He     outlined     his     views 
March,   1927,  but  what  he  said  th 
is    just    as    true — even    more    so — ^| 
day,  for  the  public   has  become  e<3 
cated  to  cool  theaters  in  summer,  a| 
now  insists  upon  them. 


There  are  a  number  of  meritonc 
cooling  systems  on  the  market.  Yl 
owe  it  to  your  patrons  and  yoursf 
to  investigate  them,  choosing  the  ol 
which  is  best  suited  to  your  theatl 
Start  today,  and  you'll  be  set  for  tl 
hot  weather  when  it  rolls  around.f 


FOX-CASE  made  a  wise  choice 
selection  of  F.  H.  Richardson, 
handle  projection  angles  on  Mov| 
tone  in  "Movietone  Bulletin,"  we 
ly  publication  sent  to  users  of  t| 
talking  picture  device  to  instr 
projectionists  in  the  best  manner 
handling   the    equipment. 

Richardson  is  a  recognized  autb 
ity  on  projection,  to  the  betterme| 
of  which  he  has  devoted  the  last 
years,  through  publication  of  tel 
books  and  trade  paper  articles.  E 
has  been  an  uphill  battle,  in  ovf 
coming  apathy  and  fostering  bett 
projection,  and  to  his  perseveran 
may  be  attributed  much  of  the  b( 
ferment  projection  has  enjoyed. 


inday,  April  1,  1928 


DAILY 


URNISHED  BY  UTAH  RADIO 


Utah    Radio    Products    Co.    exclu- 

cly    furnish    ampHfication    for    the 

an-a-Phc«ne.      The    company    also 

cializes    in   other  forms   of   ampli- 

ion  for  theater  use. 

With    the    development    of    power 

iplification    creating    a    tremendous 

iLime,   it   has   become   necessary   to 

live    a    loud    speaker    unit    which 

.uld     stand     the     volume     without 

attering   or  blasting   states    Robert 

j  Breuer   of   the    New    York   office, 

iiich  is  headed  by  Alilton  E.   Sche- 

jter.  Naturally,  in  bringing  out  such 

;|unit  it   has   been   desirable   to   lose 

,nt    of    the     sensitivity     and    clear 

■  finition  which   has  heretofore  been 

ual  in  this  type  of  reproducer. 

'"The  Utah  Radio  Products  Co., 
s  developed  a  unit  to  meet  the 
ove  stated  requirements  in  every 
rticular.  This  new  development 
nsists  of  an  adaptation  of  the  Wil- 
t  diaphram.  The  construction  of 
is  unit  is  radically  different  from 
at  of  the  past  insofar  as  it  em- 
oys  a  small  diaphram  to  which  the 
ylus  is  attached,  and  which,  in  turn, 
riveted  in  three  places  to  a  larger 
aphram.  This  method  of  construc- 
)n  permits  the  use  of  a  very  thin 
;d  therefore  sensitive  diaphram.  Due 
!  the  unique  construction,  the  pos- 
oility  of  chattering  or  blasting  is 
tually  eliminated  regardless  of  the 
nount  of  volume  thrown  through 
e  speaker.  This  unit  has  therefore 
ercome  the  objections  that  hereto- 
re  have  been  raised  against  other 
r  column  speaker  units. 

"When  used  in  combination  with 
e  Utah  exponential  horns,  the  clear- 
;ss  and  amplification  possibilities  of 
e  combination  are  unsurpassed. 

"The  Utah  exponential  type  horns 
e  layer-built,  and  are  very  rigid 
'ough  light  in  construction.  The 
?idity  is  a  most  desirable  feature 
hen  great  volume  is  employed,  for 
lUirally  it  is  essential  that  there  be 

little  extraneous  vibration  as  pos- 
ble  in   the   speaker  of  this   type.   It 

a  comparatively  simple  matter  to 
1  a  large  hall  with  a  volume  of 
)und  using  this  combination  and 
ill  it  will  be  noted  with  interest 
at  there  is  a  total  absence  of  dis- 
irtion    or    disconcerting   vibrations." 


■  If  You  Are  in  the; 


Market    for    Any    Kind    of 

MOTION  PiaURE 
APPARATUS 

CONSULT    US   AND    SAVE 

MONEY 

SEND    FOR   OUR   PRICE   LIST 

LiiiLCoa^HBys 

^▼110  West  32'*St,Nc«;ybrk.My.^^ 


110  West  32'*St 

Phone   Penna.   0330 

Motion    Picture    Department 

U.   S.  and  Canada  Agents  for  Debiie 


I 


Four  Way  Deflector  Feature 
of  Lakeside  Ventilator 


Hermansville,  Mich. — A  four-way 
air  deflector  is  a  feature  of  the  Lake- 
side Electric  Ventilator,  manufac- 
tured here  by  the  Lakeside  Co-  This, 
the  company  states,  sends  a  powerful 
current  of  draftless,  deflected  air  to 
all  corners  of  the  theater,  forcing  out 
devitalized     air,     and      flooding     the 


house  with  fresh  air  every  few  min- 
utes. 

The  Lakeside  is  shipped  ready  for 
installation.  It  requires  no  tearing 
down  of  walls  or  ripping  up  of 
floors,  and  is  so  compact  it  fits  into 
a  small  space.  It  can  be  disassembled 
to  move  through  small  door  open- 
ings. Quiet  operation  is  stressed  by 
the  company  as  a  feature. 


The  Lakeside  Electric  Ventilator  Assembled 


Unit  Construction  Board 
for  Rochester  Theater 

Rochester,  N.  Y. — Unit  construc- 
tion, each  unit  consisting  of  two  pilot 
switches,  one  for  the  control  of  each 
scene,  is  a  feature  of  the  switchboard 
built  for  the  new  Keith  here  by  West- 
inghouse  Electric.  Electrical  con- 
tractors are  Fischbach  and  Moore, 
New  York,  and  architects  are  Graven 
and  Magyer  of  Chicago- 
It  will  be  a  remote  control  board 
consisting  of  a  pilot  board,  a  separ- 
ate magazine  panel  and  a  remote  con- 
tactor board  for  mounting  in  the 
basement.  The  board  is  to  be  a  two 
scene  preset  type  with  provision  for 
setting  up  two  complete  scenes  in 
advance  of  a  performance.  The 
board  will  be  for  the  control  of  each 
scene. 

The  board  will  be  arranged  in  three 
colors  on  both  the  stage  and  audi- 
torium sections.  Each  color  group 
will  have  its  own  individual  master 
switch  which  will  be  interlocked  with 
the  stage  main  and  house  main 
switches  thus  enabling  the  operator 
to  black-out  the  entire  board  by  op- 
erating  only   the   main   switches. 

The  dimmer  bank  will  be  directly 
behind  and  assembled  as  a  part  of 
the  main  control  board  with  the  in- 
dividual dimmer  control  handles 
located  directly  under  the  circuit  on 
the  board  that  they  are  to  control. 
Each  color  group  will  have  its  own 
master  control  which  will  be  cross 
interlocked  with  a  Grand  Master 
Wheel  Drive,  enabling  the  operator 
to  brighten  or  dim  the  lighting  in 
any   color   group. 


Inventions 

German  scientists  have  developed 
a  motion  picture  camera  that  can  take 
20,000  pictures  a  second. 


New  Device  Automatically 
Clocks  Audience  Laughs 

The  "Laugh  Recorder,"  a  device 
calculated  to  take  the  human  element 
out  of  judging  comedies,  was  tried 
out  for  the  first  time  at  a  recent  pre- 
view of  a  two-reel  comedy  at  the 
Western,  Los  Angeles,  by  Tack 
White,  producer  of  Educational  Mer- 
maid comedies,  Educational  says. 

The  machine  automatically  records 
the  laughter  of  the  theater  crowd 
seeing  the  picture,  and  by  means  of 
cues  imposed  on  the  recording  med- 
ium, the  action  which  brought  the 
laughs,  is  readily  identified. 

The  apparatus  consists  of  a  radio 
broadcasting  studio  microphone  to 
which  is  attached  an  ampHfying  de- 
vice, the  output  of  which  is  fed  in- 
to a  mechanism  which  transfers  it  to 
a  phonograph  record.  The  speed  of 
the  recording  machines  can  be  syn- 
chronized with  the  speed  of  the  pro- 
jection machine,  which  permits  the 
reproduction  of  the  laughter  at  the 
correct  time  when  the  motion  picture 
is  later  projected  in  the  exhibition 
rooms  at   the  studio. 

The  Laugh  Recorder  is  the  inven- 
tion of  Freeman  Lang,  Los  Angeles 
radio  engineer  and  owner  and  oper- 
ator of  a  mobile  broadcasting  station. 
The  record,  reproduced  in  coniunc- 
tion  with  the  showing  of  the  picture, 
will  show  the  producer,  director  and 
cutters  which  parts  earned  the  laugh- 
ter of  the  spectators.  Slow  spots  in 
the  picture  are  also  recognized  by 
the  lack  of  response  on  the  record- 


National  Branch  Bulletin 

Dallas — "Weekly  Doings  in  Texas" 
is  the  title  of  a  weekly  bulletin  issued 
by  J.  I.  Roberts,  manager  of  the  Na- 
tional Theater  Supply  Co.,  branch 
here. 


STABILARC  BUILDS  SILENCE 
INTO  MOTOR  GENERATORS 


Allentown,  Pa. — One  of  the  ele- 
ments of  prime  importance  in  the 
operation  of  motor  generator  sets  for 
projection  arcs  is  the  degree  of  si- 
lence with  which  the  machine  per- 
forms its  essential  duties  in  keeping 
the  picture  on  the  screen. 

In  the  great  majority  of  theaters, 
the  motor  generator  is  located  in  the 
projection  booth  itself  or  in  a  room 
adjacent  to  it,  usually  very  close  to 
at  least  a  portion  of  the  audience  and 
sometimes  just  above  the  lobby  ceil- 
ing. It  is  apparent,  therefore,  that 
vibration  in  the  motor  generator  will 
set  up  noise  in  the  surrounding  struc- 
ture in  direct  proportion  to  the  extent 
of    the    oscillations   producing   it. 

The  presence  or  absence  of  this 
vibration  and  noise  depends  upon  the 
degree  in  which  the  rotating  arma- 
ture of  the  motor  generator  has  been 
balanced  before  shipment.  The  con- 
ventional method  of  accomplishing 
this  consists  of  supporting  both  ends 
of  the  armature  assembly  on  level 
knife-edges  and  gently  rolling  until 
it  comes  to  rest  with  the  heaviest  side 
on  tne  bottom.  Weight  is  then  added 
to  the  opposite  side  and  this  process 
is   repeated. 

However,  this  "cut  and  fill"  method 
is  but  a  rough  approximation  at  best. 
When  the  armature  is  inserted  into 
the  machine  and  current  is  applied, 
the  speed  of  rotation  up  to  1750  revo- 
lutions per  minute  immediately  trans- 
lates even  a  slight  unbalance  into 
objectionable  vibration  and   noise. 

The  Automatic  Devices  Co.  claims 
almost  perfect  rotary  as  well  as 
transverse  balance  in  Stabilarc  Motor 
Generator  sets  through  the  use  of  an 
expensive  but  highly  accurate  mech- 
anism known  as  a  dynamic  balancing 
machine.  The  armature  is  placed  in 
this  machine  and  rotated  at  full 
speed  and  the  location  and  extent  of 
unbalance  is  immediately  indicated 
and  corrected.  Having  thus  dupli- 
cated the  action  of  the  rotating  ele- 
ment as  in  actual  service,  the  machine 
when  shipped  and  installed  is  assured 
of     practically     noiseless     operation. 


LOEW  BUILDING  1540  BROADWAY 

TIMES  SQa\RE.  NEW  YORK 

LOEW  BUILDING  PENN  AVENUE 

PITTSBURGH 


T 


10 


—/s&^. 


DAILV 


Sunday,  April  1,  ;i 


SHOWMANSHIP   ANALYSES    OF 

PRESENTATIONS   AT   LEADING 

THEATERS 


Presentations 


A    PRACTICAL   GUIDE   TO    ALL 

EXHIBITORS  IN  BUILDING  UP 

PROGRAMS 


;  By   JACK    HARROWER 


JACK  PARTINGTON  HAS  'EM 
AT 


Just  about  the  best  thing  Jack 
Partington  ever  did  for  the  Para- 
mount, for  in  his  "Hey,  Hey!"  stage 
show  he  presents  a  darb  spotted  with 
great  entertainment  throughout. 
John  Boyle  had  his  Girls  working 
through  the  show,  and  when  they 
staged  their  miniature  doll  number 
doing  the  Black  Bottom,  it  made  the 
average  routine  stuff  of  the  ensemble 
gangs  look  sick.  An  old  musical 
comedy  idea,  but  proves  that  the 
hoofing  gal  groups  can  be  made  to 
vary  their  monotonous  stuff  with 
real   novelty  entertainment. 

Jack  Powell  kicked  in  with  his  ec- 
centric drumming,  playing  on  chairs, 
stage  floor,  the  band  leader's  dome 
— in  fact,  everything  but  the  drum. 
A  clever  number,  well  gagged  for 
laughs.  This  was  the  big  draw,  along 
with  the  fine  work  of  Frank  De  Voe 
who  trailed  along  with  the  Boyle 
Girls,  and  then  finished  with  a  kid- 
ding number  on  his  own.  With  a 
boy  at  the  piano,  he  sang  three  songs 
and  went  into  his  kidding  stuff  that 
had  the  house  rooting  strong  at  the 
close.  This  immediately  preceded 
the  finale,  with  the  ensemble  all  on 
with  the  principals,  and  a  good  back- 
ground flash  with  revolving  mirrors 
and  colored  lights  that  gave  it  a 
rousing   finish- 

The  overture  was  class,  present- 
ing Nevin  Melodies  with  a  stage 
presentation  of  "The  Rosary"  vocal- 
ized by  seven  girls  and  four  men 
grouped  about  an  altar  in  an  impres- 
sive setting.  Sigmund  Krumgold  at 
the  organ  hit  a  novelty  with  a  pedal 
concerto  in  which  he  used  his  feet 
entirely,  his  hands  spread  wide  to 
emphasize  the  stunt.  But  Parting- 
ton's stage  show  needed  nothing  by 
way  of  support.  It  had  'em  talking 
going  out. 


New    Partington    Unit 

The  latest  Jack  Partington  unit  is 
"Rah,  Rah,  Rah,"  which  opens  next 
week  at  the  Olympia  in  New  Haven. 

Morris  Lines   Up  Acts 

A  drive  is  on  by  the  office  of  Wil- 
liam Morris  to  line  up  all  acts  which 
have  played  picture  houses.  The 
general  tendency,  as  reflected  by  this 
office,  is  to  use  talent  already  devel- 
oped, with  the  supply  of  this  exceed- 
ing the  demand. 


Publix  Unit  Policy 

Publix  has  adopted  a  plan  of  as- 
signing units  to  the  various  pro- 
ducers, and  the  talent  also  is  as- 
signed, working  on  a  fixed  budget 
for  each  unit.  James  Cowan  is  in 
charge  of  engaging  the  acts. 


PETROrr  SHOWS  SKILL  IN 
HIS  CAPITOUTAGE  SHOW 

Boris  Petroff  staged  the  unit  show 
at  the  Capitol,  called  "On  Parade," 
with  a  West  Point  atmosphere.  The 
feminine  splash  was  furnished  by 
Tom  Nip's  Sixteen  Dancing  Cadets 
and  the  Albertina  Rasch  Girls.  The 
latter  easily  outdistanced  the  other 
bunch  even  though  they  were  dis- 
guised in  hideous  striped  suits  that 
threw   them   all  out   of   proportion. 

Walt  Roesner  and  his  stage  band 
were  rigged  out  in  military  costumes 
that  were  the  last  word  in  a  guessing 
contest.  Walt  looked  as  if  he  had 
started  out  for  "Horses,  Horses" 
number  with  his  riding  breeches,  and 
then  finished  dressmg  for  the  Beaux 
Arts  ball.  But  the  gals  were  spiffy 
in  their  West  Point  dress  clothes 
with  the  broad  white  bands  across 
their  chests.  They  got  a  chance  to 
show  in  the  finale,  parading  through 
cne  front  of  the  house  down  both 
aisles,  beating  snare  drums.  Another 
juncli  were  disclosed  posted  on  re- 
volving columns  across  back  of  stage 
diso  with  their  little  drums.  Made 
an  effective  close. 

At  one  point  the  drop  curtain  was 
used  for  a  screening  ot  a  West  Point 
aress  parade,  with  a  girl  at  the  side 
singing.  Ihe  stage  band  gagged  a 
C'vveetneart"  nuiiiDer,  with  various 
members  of  the  band  pulling  a  Jew, 
a  tough  guy,  an  Italian  ana  a  "aear 
boy."  One  of  the  best  bits  was  the 
uttering  of  Raymond  Capps  sitting 
with  tne  band,  called  on  tor  a  saxo- 
phone special,  and  finishing  with  a 
KHocKout  acrobatic  dance.  Franklin 
o:  bianiey  came  through  with  a  com- 
edy dance.  Nothing  startling,  but 
retrotf  deserves  credit  for  pacing  it 
nicely  to  cop  applause. 


Cherniavsky  Wrote  Score 

The  "We  Americans  '  musical  score 
was  compiled  by  Joseph  Cherniavsky. 

Stanley    Launches    Band 

Joseph  Plunkett  will  be  in  charge 
of  the  first  stage  band  unit  to  be 
launched  by  Stanley,  which  will  start 
Its  tour  of  the  circuit  April  2. 

"Uncle    Tom"    on    Coast 
Los  Angeles— "Uncle  Tom's  Cabin" 
has  opened  at  the  Criterion  here. 


Managers'   School   Starts  Term 

M.  P.  Theater  Alanagers'  Insti- 
tute starts  its  new  term  April  2 
with  an  enrollment  of  about  20  stu- 
dents. Value  of  presentations,  among 
other  things  will  be  stressed. 


Mix  Booked  for  Chicago 

Tom  Mix  with  his  horse,  Tony 
will  play  the  New  Palace  in  Chicago 
the  week  of  April  29. 


Pantages' New  Units 

Pantages  has  inaugurated  a 
policy  of  vaude  versions  of  mu- 
sical comedies  which  will  be 
built  up  as  unit  shows  and 
routed  over  the  circuit.  Harry 
Lewis  is  in  charge  of  these,  and 
a  version  of  "The  Music  Box 
Revue"  is  now  playing.  The 
production  is  elaborate,  and 
runs  over  an  hour. 


Simmons  Handling  K-A  Bookings 

Dan  Simmons  is  now  in  charge  of 
bookings  for  35  K-A-O  houses,  hav- 
ing sole  charge  of  all  theaters  ex- 
cepting the  Palace,  in  New  York, 
Westchester  County,  Northern  New 
Jersey,  Newburgh,  Poughkeepsie, 
Philadelphia,  Washington  and  Balti- 
more. 


Go-Pony  Races  at  Omaha 

Omaha — Go-Pony  Races  are  to  be 
staged  in  all  World  Realty  Co.  the- 
aters in  Omaha,  under  a  deal  closed 
by  Phil  Monsky,  owner  of  the  device 
in  this  territory. 


Spanish  Atmosphere  At 
Brooklyn  Mark  Strand 

Spanish  atmosphere  was  Edward 
L.  Hyman's  keynote  for  his  stage 
show  "In  Granada."  It  opened  with 
front  draw  curtains  parting  to  show 
another  front  curtain  of  S^panish  lace 
tinted  yellow,  through  which  the 
stage  band,  costumed  a  la  toreador, 
could  be  seen  highlighted  by  baby 
spots.  At  opening  the  spots  high- 
lighting the  band  were  dimmed  down 
as  front  flood  came  up  on  lace  cur- 
tains, band  playing  "An  Old  Guitar 
and  an  Old  Refrain."  Gene  Wallin 
stepped  in  front  of  curtain  and  sang 
vocal  chorus  as  the  lace  was  drawn 
to  show  full  stage.  In  order  then 
came  The  Cansinos,  Antonio  and 
Catherine,  in  a  Castillian  Dance; 
Carlo  Ferretti,  baritone,  "Gypsy 
Dance"  by  six  members  of  the  bal- 
let corps;  Irving  Berlin's  newest 
song,  "Sunshine"  as  a  band  number; 
Jack  Pepper,  who  had  been  intro- 
ducing the  acts,  in  vocal  "Laugh 
Clown  Laugh";  Seven  Capitol  Ac- 
cordionists, Chaz  Chase,  eccentric 
pantomime;  the  Cansinos  again  in 
"Cape  Waltz"  and  the  finale  by  the 
entire  company  with  Ferretti  sing- 
ing "Toreador  Song"  from  "Carmen." 


ly     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builders 

BARREL  O'  FUN  and 
PACKAGE  PARTY 

Phone  me  at  CANal  6480 
Write  me  at  270  Lafayette  Street.  NYC. 


ROXy  BUILDS  STAGE  SHO 
TO  SUPPORT  THE 


^ 


The  Roxy  gave  a  big  play  to 
Jolson's  feature  "The  Jazz  Sin^ 
throughout  the  stage  entertainm  ; 
The  overture  consisted  of  a  mecfc 
of  Jolson's  songs  with  a  special  [ 
rangement.  The  opening  stage  ntl 
ber  showed  the  ballet  corps  and  I 
Roxyettes  on  an  improvised  inclij 
runway  built  clear  across  the  st/ 
The  girls  came  down  from  the  rl 
and  spread  out  in  various  formaticT 
the  tap-tap  of  their  feet  and  tu 
colorful  red  costumes  with  red  fea[ 
ers  in  their  hair  making  a  great  spll 
of  color  and  sound.  It  was  the  o| 
stage  presentation  outside  the 
logue  to  the  feature,  but  with 
long  Vitaphone  special  rounded 
a  good  entertainment. 

The  prologue  was  "Kol  Nidil 
showing  a  synagogue  setting,  wit] 
beautiful  stained  glass  window  on  1 
left.  Around  an  immense  white  I 
tar  were  grouped  Harold  Van  Du| 
and  the  Roxy  Chorus  in  suitable 
tumes.  Les  Reis  impersonated 
jazz  singer  to  carry  out  the  moti^ 
the  feature  picture.  One  of  the 
unpretentious  stage  shows  Roxy 
presented,  but  nicely  balanced 
back  up  the  screen  entertainment 


Players  in  Stage  Acts 

Present    conditions    in    Hollywcl 
are   forcing   a  lot   of  prominent 
ture    players    into    stage    appearaii 
In    the    New    York   section    the 
lowing  players  are  already  appear 
personally    or    are    booked    for   ejL 
appearances:     Harry  Carey,  Virgil 
Lee     Corbin,    Priscilla    Dean,    Bif 
Jones   and   Larry   Semon. 


Standard 

VAUDE VILL 

for  Motion  Pictare  Presentation 

The  FALLY  MARKUJ 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1579      BROADWAY,     NEWYORK    CITYI 


AMALGAMATED 
VAUDEVILLE  AGENC1 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Act 
1600  Broadway,    New  York  Citj 

Phone  Penn.  3580 


DAiLYv       Sunday,  April  1,  1928 


ii^if^^imhid^ 


Paramount  Talking  Films  Soon 

Movietone  Pictures  to  be  Handled  by  Ben  Jacksen — Fox   Picture  Acclaimed   at   Burlingame 
Preview — Pithy  Paragraphs  on  Screen  Personalities  by  Ralph  Wilk — Jolson  Starting  in  April 

JACKSEN  NAMED  HEAD  OF 


OiDEI 

:  TO  PARAMOUNT 


Sound  recording  equipnitnt  to  be 
cJ  ill  connection  with  trie  process 
which  Roy  Pomeroy  is  making 
;periments  is  expected  within  a 
leek  at  Paramount.  Pomeroy  plans 
1  make  a  series  of  tests  following 
^  [irrival- 


Ince  to  Make  Special 

Ralph  Ince  will  direct  "The  Beauti- 
1  Bullet,"  an  FBO  special  from  "The 

,ed  Book"  story  by  Harold  McGrath. 

Inid  Hibbard  and  Ince  are  working 

'i  the  continuity. 


j    Columbia   Signs   Blumenstock 

Mort  Blumenstock  has  signed  a 
Lng  term  contract  to  write  titles 
5r  Columbia. 


"Hellship  Bronson"  Starts 

With  cast  completed  on  "Hellship 
rouson,"  Carrol  Sax,  production 
lanager  for  Gotham  has  started  the 
icture.  Noah  Beery  and  Mrs.  Wal- 
ice  Reid  are  co-starring  under  di- 
'ction  of  Joseph  Henaberry.  In  the 
a-,t  are  Reed  Howes,  Helen  Foster, 
ames  Bradbury  Jr.,  and  Jack  An- 
liony. 


Added  to  M-G-M  Cast 

Robert  Armstrong  and  Gwen  Lee 
ave  been  added  to  the  cast  of  "The 
aby  Cyclone,"  in  which  Lew  Cody 
nd  Aileen  Pringle  are  co-starring  for 
[-G-M. 

Arrested  on  Statutory  Charge 

Bail  of  Leroy  Lane,  43,  one  of  the 
roprietors  of  the  Screen  Kiddies' 
iuild,  has  been  raised  from  $5,000 
o  $15,000  in  charges  growing  out 
f  alleged  abuse  of  three  girls  un- 
,er  12  years  of  age. 

Writing  Peace  Film 

Abraham  S.  Schomer,  playwright, 
>  writing  a  screen  story,  "The  War- 
ier," an  anti-war  story. 

Working  On  Stage  Play 

Adam  Hull  Shirk  and  George  H. 
'homas.  First  National  publicity  men, 
ire  collaborating  on  a  stage  drama, 
'Nightmare."  The  play  will  have  a 
ocal  production  first  with  plans  be- 
ng  made  for  presentation  in  the 
2ast  later. 


Flood  to  Direct  for  T-S 

James  Flood  is  to  direct  for  Tif- 
'any-Stahl. 

Name    Mumau's    Next 

F.  W.  Murnau  will  direct  "Our 
Daily  Bread"  for  Fox,  combining  an 
idea  of  the  director's  and  the  stage 
play,  "The  Mud  Turtle." 


A  Little  from  "Lots" 


By  RALPH  WILK 


Hollywood 
TT'S  a  wise  author  who  knows  his 
■^  own  "brain  child"  when  it  reaches 
the  screen.  Ben  Stoloff,  the  director, 
and  his  gag  man,  Harry  Brand,  Hke 
to  reminisce  about  the  "good  old 
days"  in  Pacific  Coast  baseball.  Ben, 
who  was  an  infielder,  was  the  first 
Jewish  boy  to  play  professional  base- 
ball on  the  Coast,  while  Harry  was 
a  well  known  sports  writer  on  a  Los 
Angeles  newspaper. 

Our  Passing  Show:  Fred  New- 
meyer  and  Richard  Dix,  who  were 
so  successful  on  "The  Quarterback," 
discussing  scenes  for  "Knocking  'Em 
Over,"  their  baseball  picture. 

*  *         * 

John  G.  Adolfi  is  keeping 
busy  at  Tiffany-Stahl.  His 
"The  Devil  Skipper"  is  at- 
tracting much  attention,  and  he 
is  now  working  on  a  story 
which  he  vnll  direct. 
Hi         *         * 

KEWB,  Warner  Brothers 
radio  station,  will  be  moved 
to  the  new  Warner  theater  in 
Hollywood  next  month.  New 
equipment  has  been  placed  in 
the  present  station. 

*  *         * 

Our  old  friend,  Lewellyn  Totman, 
former  Minnesota  newspaperman  and 
New  York  publicity  representative 
is  now  writing  continuities  for  Tif- 
fany-Stahl. He  was  formerly  in  the 
M-G-M   scenario  department. 

*  *         * 

Oscar  Smith,  the  bootblack  "mag- 
nate," is  playing  the  role  of  the 
trainer  in  "Knocking  'Em  Over. 
He  is  a  Richard  Dix  discovery  and 
drops  his  bootblacking  when  he  gets 
a  call  from  the  casting  department. 


Our  old  friend,  Ira  H.  "Joe" 
Morgan,  one  of  the  best  cameramen 
in  the  business,  joined  "The  Hole  in 
One"  club  t'other  day  while  golfing 
on  the  Rancho  course  in  Culver  City. 
He  accomplished  the  feat  on  the 
twelfth  hole  and  is  probably  the  only 
cameraman  eligible  to  membership. 
William  Boyd  and  Mrs.  Morgan  were 
playing    the    course   with   "Joe." 

*  *         * 

Duncan  Rinaldo,  who  re- 
cently arrived  from  the  East, 
is  working  on  "Clothes  Make 
the  Woman,"  which  Tom  Ter- 
ris  is  directing.  Tom  has  also 
appeared  in  several  Colorart 
subjects,  made  here  and  in  the 

East. 

*  *         * 

John  Darrow,  who  attracted  much 
attention  in  "The  High  School  Hero," 
is  playing  the  part  of  "Karl,"  a  Ger- 
man aviator,  in  "Hell's  Angels."  John 
is  one  of  the  most  promising  juve- 
niles on  the  Coast  and  is  destined 
to  go  far. 

*  *         * 

More  Passing  Show:  The 
two  Eddies — Horn  and  Adams 
— discussing  motion  picture 
problems;  Monta  Bell  and  his 
beret    entering    a    Hollywood 

Boulevard  bookstore. 

*  *         * 

The  opening  of  Hollywood's  larg- 
est department  store  brought  a  flood 
of  telegrams  from  members  of  the 
film  colony.  Messages  were  received 
from  Doug  and  Mary,  Sid  Grauman, 
Peter  the  Hermit,  Ivan  Kahn,  Abe 
and  Julius  Stern.  Eddie  Quillan,  E. 
D-  and  H.  H.  Herkheimer,  Dorald- 
ina,  and  Herbert  Blache,  former  di- 
rector, who  is  now  in  the  lamp  shade 
business. 


New  Screen  Team 

Warners  are  reported  planning  to 
co-feature  William  Collier,  Jr.,  and 
Audrey  Ferris  as  a  new  screen  team. 

Berger  to   Direct   Last  Negri 

Ludwig  Berger  is  to  direct  Pola 
Negri-  in  "Fedora,"  the  star's  last 
picture  for  Paramount. 

Tully   in   "Beggars    of   Life" 

Jim  Tully,  author,  is  to  act  in 
"Beggars    of    Life"    for    Paramount. 

Illness  Postponed  Start 

Start  of  May  McAvoy's  first  pic- 
ture for  next  season,  under  direction 
of  Roy  Del  Ruth,  has  been  post- 
poned at  Warners  due  to  a  severe 
cold   from   which    she    is   suffering. 


Jolson   Arriving  in   April 

Al  Jolson  arrives  at  the  Warner 
studio  in  April  to  start  his  next  Vita- 
phone  picture. 

Crisp  to  Act  in  Howard  Film 

Donald  Crisp,  director,  is  to  act 
in  "The  River  Pirate,"  which  Wil- 
liam   K.    Howard   will   direct. 


Kennedy  Signs  New  Contract 

Ed  Kennedy  has  signed  a  new  long 
term  contract  with  Hal  Roach. 


Champ  Begins  Series 

Walter  Hagen,  golf  champion,  is 
working  under  his  contract  with  Tif- 
fany-Stahl. He  will  be  seen  in  a  series 
of  six  golf  pictures,  the  first  of  which 
is   "Green   Grass  Widows." 


Ben  Jacksen,  Fox  studio  manager, 
has  been  placed  in  charge  of  Movie- 
tone productions,  it  is  reported.  Ed- 
ward W.  Butcher,  Jacksen's  assistant, 
is  to  succeed  him  as  studio  manager. 
Maitland  Rice  is  taking  over  Butch- 
er's duties.  Andy  Rice  is  to  hand'ic 
talent  and   stories  for  Movietone. 


"Red  Dancer  of  Moscow" 
Hailed  at  Coast  Preview 

Fox  has  clicked  again  and  has 
"made"  another  player  in  the  opin- 
ion of  many  of  those  who  attended 
preview  of  "The  Red  Dancer  of  Mos- 
cow" at  the  Peninsula,  Burlingame- 
This  Raoul  Walsh  feature,  which  co- 
stars  Charles  Farrell  and  Dolores 
Del  Rio,  is  expected  to  bring  to 
prominence,  Ivan  Kinow,  a  new  char- 
acter six  feet  eight  inches  tall.  The 
picture,  portrayed  against  a  massive 
background,  has  heart  interest,  com- 
edy, intrigue  and  drama. 


Josephine  Lovett  Leaving 

Josephine    Lovett    is    to    leave    for 
England  in  May. 


Schwab   Joins   M-G-M 

Ben  Schwab,  former  studio  execu- 
tive for  Universal,  has  joined  M-G-M. 


Wright,  Columbia's  Art  Director 

Joseph  Wright  has  been  signed  as 
art  director  for  Columbia,  succeeding 
Robert  E.  Lee. 


The  Life  of  Los  ADgeles 
Centers  at  the 
Ambassador's 

Tamous 
Cocoanut  Grove 


-^#i)>5*- 


Special  Nights  Tues.  and  Sat. 


i  College  Night  Every  Friday 


12 


DAILY 


Short  Subjects 

(.Continued   from    Page    7) 


"Green-Eyed  Love" 
Cameo — Educational 

Birthday  Surprise 
Type  of  production. ...  1  reel  comedy 
George  Hall  is  the  comedian  who 
decides  to  surprise  his  wife  on  her 
birthday  by  buying  a  beautiful  neck- 
lace. The  girl  from  the  jewelry 
store  brings  it  over  to  the  house. 
Wife  hears  the  phone  call,  and  thinks 
hubby  is  dating  a  strange  blonde  up. 
It  develops  nothing  hilarious.  Hall 
does  not  go  over  as  a  comedian. 
Zion    Myers   directed. 


"How  To   Please  the   Public" 
Hodge   Podge — Educational 

Inside  Stuff 
Type  of  production.  .1  reel  novelty 
A  really  interesting  novelty  is  de- 
veloped with  a  trip  through  the  Ly- 
man Howe  plant  showing  how  the 
Hodge  Podge  pictures  are  made.  It 
is  all  done  in  animated  drawing,  and 
shows  the  securing  of  shots  in  all 
corners  of  the  world  right  through 
to  the  production  of  the  finished  prod- 
uct. All  the  different  processes  are 
labeled,  so  that  the  fans  will  get  a 
pretty  intelligent  idea  of  how  the 
work  is  done. 


"The    Newlyweds'    Friends" 
Junior   Jewel — Universal 
Snookum  Frolics 
Type  of  production. . .  .2  reel  comedy 
A  typical  Snookums  offering,  show- 
ing the  cartoon-strip  kid  at  his  baby 
antics.     The  kid's  parents  are  guests 
at  a  wedding.     Of  course  Snookums 
goes    along,    and    makes   ^a    general 
mess  of  the  proceedings.    All  the  fans 
who  read  the  Newlyweds  comics  will 
vote   this   an   immense   number.      It's 
the  kind   of  comedy   they  enjoy,  and 
the    director   has   not   been   stingy    in 
throwing  in  all  the  gags  that  Snook- 
ums is  capable  of  acting  through.     It 
winds  up  with  a  thief  stealing  a  neck- 
lace at  the  wedding,  and   Snookums 
proving  the   hero.     The  kid  is  good, 
for   he's  so   natural,  and   looks  as   if 
he    were    really    enjoying    the    whole 
affair.     Gus  Meins  directed. 


Week*s  Headlines 


"Hold    Your    Hat" 

Imperial — Fox 

Good  Gags 

Type  of  production 2  reel  comedy 

A  merry  mixup  comes  through  the 
medium  of  the  comedian's  straw  hat. 
Kick  Stuart  is  the  comedian,  and 
loses  his  job.  The  boss's  mischeivous 
son  has  placed  some  valuable  papers 
in  the  hning  of  Nick's  straw  hat. 
When  Nick  arrives  home,  he  tries 
his  hardest  to  get  rid  of  the  straw 
hat,  which  he  considers  a  jinx.  Poor 
Nick  has  his  hands  full.  A  good  idea, 
well  gagged  for  some  good  comedy. 
Directed  by  Billy  West  with  class. 

Pathe  Review  No.  14 

Diversity 
Type  of  production..!  reel  magazine 
Opens  with  interesting  views  of 
Brighton  on  the  English  Channel. 
Magnificent  shots  of  the  sea  as  one 
looks  out  from  the  famous  cliffs.  The 
next  subject  presents  the  fishing  fleet 
of  Newfoundland.  The  reel  closes 
with  studies  of  screen  players  and 
their  activities  outside  of  their  reg- 
ular studio  work.  For  instance,  Al- 
bert Vaughn  is  seen  as  president  of 
a  Turkish  bathtub  concern,  and 
Huntley  Gordon  running  a  hosierv 
factory. 

"Taking  the  Count" 

Mike  and  Ike— Educational 

Like  Its  Title 

Type  of  production.  . .  .2  reel  corned v 


"Whoozit" 
Charley   Bowers — Educational 

Trick  Stuff 
Type  of  production. . .  .2  reel  comedy 
If  the  comedy  was  as  good  as  the 
trick  stuff  that  Charley  Bowers  works 
in  with  his  mechanical  curiosities 
that  seem  alive,  the  offering  would 
be  great.  But  the  comedy  is  flat, 
and  has  been  done  too  many  times 
before  to  arouse  any  mirth.  Directed 
by  H.  L.  Muller. 


ihese  two  boys  who  play  the  part 
ot  the  twins  seem  to  have  something 
if  the  stuff  they  are  fed  ever  gives 
them  a  chance.  This  sample  is  off 
the  list.  It  just  doesn't  show  any- 
thing that  can  be  labeled  as  a  real 
laugh.  A  lot  of  loose  gags  are  thrown 
m  at  random,  and  they  get  the  pic- 
ture nowhere.  It  takes  the  •  count 
along  with  its  title.  Directed  bv 
Francis  Corby. 


"When  George  Hops" 
Stern  Brothers — Universal 
Bell  Hop  Gags 
Type  of  production. . .  .2  reel  comedy 
Principally  concerned  with  the  ac- 
tivities of  Sid  Saylor  as  a  bell  hop. 
He  happens  to  get  a  job  in  the  hotel 
owned  by  his  sweetie's  father.  He 
leads  a  very  busy  and  hectic  ex- 
istence, with  the  hotel  guests  calling 
upon  him  to  do  all  sorts  of  odd  jobs. 
Some  lend  themselves  to  comedy, 
others  are  just  flat.  Director  New- 
field  turned  out  an  average  picture 
that  gave  the  comedian  no  outstand- 
ing chances   for  getting  big  laughs. 

"Her  Only  Husband" 

Stern  Brothers — Universal 

Cabaret  Fun 

Type  of  production 2  reel  comedy 

Latest  in  the  series  of  "Keeping  Up 
With  the  Joneses."  Again  the  good 
old  standby  of  the  hero  without  his 
pants  is  used  throughout  to  get  the 
laughs.  Pa  McGinis  gets  in  bad  with 
friend  wife,  who  hides  his  pants.  Pa 
escapes  to  a  cabaret  where  he  has  a 
business  appointment.  The  gags  are 
sufficiently  lively,  and  the  action 
moves  fast  enough  to  provide  hilar- 
ity, even  though  you  may  have  a 
strong  suspicion  that  a  gent  running 
through  the  entire  performance  with- 
out his  trousers  is  slightly  overdone. 
It  s  the  old  slapstick  and  merry  chase, 
without  any  new  angles  to  distinguish 
It.     Gus  Meins  directed. 


Monday 

Will  H.  Hays  goes  to  Paris  on  French  de- 
cree crisis;  French  rules  to  slash  Ameri- 
can   film    imports. 

FoxF.  &  R.  deal  set,  with  papers  to  be 
signed    soon. 

Excellent  Pictures  announces  20  on  new 
schedule. 

Balaban  &  Katz-Marks  deal  reported  dropped. 

Buffalo  and  Albany  to  remain  as  exchange 
cities. 

Radio  Corp.  of  America  anl  Victor  Talking 
Machine  combining  to  make  talking  pic- 
tures. 

Frank  J.  Rcmbusch  asks  Federal  investigation 
of  alleged  propaganda  for  presidential  can- 
didacy  of   Herbert   Hoover. 

Tuesday 

Cleveland  exhibitors  declare  buying  strike 
until    protection    system    is    revised. 

Every  Warner  film  to  have  Vitaphone  se- 
quences   next    year,    Warners    announce. 

Eltraban  Film  Co.,  goes  to  court  to  force  re- 
instatement   in   Atlanta   Film   Board. 

Eleven  Chicago  exchanges  and  exhibitor  as- 
sociation sued  by  U.  S.  for  alleged  con- 
spiracy  during   last   year's   strike. 

Carl  E.  Milliken  denies  Rembusch  charge 
newsreels  are  being  used  for  Hoover  propa- 
ganda. 

Wednesday 

Fifty  million  estimated  potential  audience  for 
United    Artists'    radio    broadcast. 

Complete  service  plans  keep  1,000  theaters 
open.    Universal    states. 

Children  to  be  barred  from  Quebec  theaters 
under    new   law. 

Thursday 

Pittsburgh  delegates  to  Trade  Practice  Con- 
ference assail   new  standard   contract. 

Loew  expected  to  enter  Cincinnati  first  run 
situation. 

Percentage  and  guarantee  to  be  big  issues 
at   Oklahoma  convention. 

Stock  dividend  of  25  per  cent  expected  from 
Loew's. 

Friday 

Butterfield  circuit  seeking  25  mile  protection 
for    30   days    in    Michigan. 

Millions  represented  on  new  Stanley  finance 
committee. 

Chicago   houses   socked   by   crimp    in   business. 

Fox   chain   to   number    360   by   Sept.    1. 

Julian  Brylawski  praises  new  standard  con- 
tract, Herman  A.  Blum  says  it  demon- 
strates   why    Brookhart    bill    should    pass. 

Sattirday 

Opinion  divided  on  United  Artists  radio 
broadcast,  but  stunt  not  likely  to  be  re- 
peated. 

Padlock  bill  is  killed  in  New  Jersey  Senate 
after   passing  Assembly. 


Buy  Three  More 
Beeville,  Tex.  —  Hall  Industries 
theaters,  which  operate  the  Rialto 
here,  has  acquired  the  Palace  and 
Ken-Tex,  Kennedy  and  the  Lyric 
at  Runge.  The  Ken-Tex  has  been 
changed  to  the  Rialto.  The  firm 
formerly  had  a  half  interest  in  the 
three  houses.  Eight  theaters  now  are 
included  in  the  chain,  which  ooer- 
atcs  at  Sinton,  Taft  and  Three 
I  Kivers. 


Garyn  Names   New   Dallas   Manager 

Dallas— M.  A.  Wolf  has  succeeded 
Jack  Underwood  as  manager  of  the 
Dallas  office  for  National  Screen 
Service.  He  was  appointed  on  recent 
visit  of  W.   P.   (Pat)    Garyn. 

Sears  at  Marshalltown 
Marshalltown,  la.— W.  C.  Sears  of 
Kansas  City  has  taken  over  manage- 
ment of  the  Casino,  Strand  and 
Odeon,  replacing  Carl  Baker,  who 
is  managing  the   Plaza  at  Waterloo. 


Brown  Again  at  Moorhead 

Moorhead,  Minn. — W.  L.  Brcl 
former  Lyceum  manager,  is  tall 
over  management  of  the  new  M[ 
head. 


EGGER 

INCORPORATED 

Photo 
Engraving 

Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Street 

NEW  YORK 
Telephone:  Columbus  414 1-2-3 


BUREAU  OF 
COMMERCIAL  ECONOMICS 

1108  Sixteenth  Street 
Washington,  D.  C. 


Co-operating  with  42  Govern- 
ments and  loaning  films  free 
and  speakers  throughout  the 
world  for  the  purpose  of  public 
instruction. 


Schools,  Churches  and  Clubs 

using  Motion  Pictures  Should  Subscribe  for 

THE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS"     iF^h  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Av  Chicago.  Ill 


A 


Preordained 

" — the  final  result  of  the  motion  picture 
on  the  screen  was  preordained  from  the 
day  that  Edison  got  his  first  sample  of 
Eastman  Film.''^ 

That  was  in  1889.  And  today  the  film 
that  made  motion  pictures  practical  is  the 
film  that  makes  the  most  of  the  cinema- 
tographer's  art  and  carries  all  the  quality 
through  to  the  screen — Eastman  Film. 

*Page  209  ''A  Million  and  One 
Nights,  the  History  of  the  Motion 
Picture" — by  Terry  Ramsaye. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


TRY 


NOTE:  Place  your 
finger,  blindfolded 
on  a  map  of  Amer- 
ica. Read  the  re- 
ports from  that 
section.  No  matter 
what  territory  you 
pick  you'll  find  the 
the  box-office  facts 
are  the  same. 


The  Student 
Prince 

Business  very 
good.  Audience 
very  much 
pleased.  Omaha, 
Nib. 

BABY  MINE 

Good  box-office. 
Toronto,  Can. 

London  After 
Midnight 

Standing  room 
night  after  night. 
Albany,  Nf.  Y. 


WEST  POINT 

Excellent  busi- 
ness .  Highly 
praised.  Wash. 
D.  C 

BODY  AND 
SOUL 

Good  business. 
Pleased  the  pa- 
trons. Wilmington, 
Del. 

WEST  POINT 

Good  business. 
Salt  Lake  City. 


f^?X2SJ^ 


THIS  TEST! 


i 


PICK  ANY  TERRITORY  IN 
AMERICA  AND  YOU'LL  FIND 
THAT  EXHIBITORS  ARE 
DOING  THE  BIGGEST 
BUSINESS  WITH  METRO- 
GOLDWYN-MAYER  PICTURES 


for  instance^  here  are  just  a  few 

hox-office  reports  from  current  issues  of 

MICHIGAN  FILM  REVIEW— EXHIBITOR'S  TRIBUNE  (Oklahoma)— MOVIE  AGE  (Omaha) 
REEL  JOURNAL  (Kansas)— FILM  TRADE  TOPICS  (ColoTado)—THE  EXHIBITOR  (Pennsylmnia) 
GREATERAMmEMEhITS(Minneapolis)-M.P.DlGEST(Canada)-NAT.EXHlBlTOR(Wash.,D.C.) 


NORTH 


EAST 


THIRTEENTH 
HOUR 

One  of  best.  A  real 
one,  boys.  Dickin- 
son, N.  D. 


BIG   PARADE 

Come-bac  k  lun 
another  big  week. 
Ottawa,  Can. 

BEN-HUR 

Making  picture 
history.  Set  new 
records.  Toronto, 
Can. 


BEN-HUR 

Greatest  ever 
made.  Book  it.  You 
can't  go  wrong. 
Chri  sti  nson  & 
Wright,  Minn. 


THE  BIG  CITY 

Business  excel- 
lent.   Des  Moines. 


BEN.HUR 

Third  local  run 
another  success . 
Ottawa,  Can. 


BODY  AND 
SOUL 

Drew  good  crowd. 
Bricelyn,  Minn. 

WEST   POINT 

They  don't  make 
them  any  better. 
Cloquet,  Minn. 

DIVINE 
WOMAN 

Good  business: 
Detroit,  Mich. 

BUTTONS 

A  picture  that 
pleased  them. 
Albany,  Minn. 


THE  BIG  CITY 

Very  good  busi- 
ness. Audience 
thrilled.  Detroit, 
Mich. 

FRONTIERS- 
MAN 

McCoy's  best  to 
date.  Beverly, Ohio. 

THIRTEENTH 
HOUR 

Went  over  big. 
Wilmington,  Del. 

BIG  PARADE 

Superb.  Wilming- 
ton, Del. 


SPRING 
FEVER 

Well  received  by 
patrons.  Sunbury, 
Pa. 

THE  CROWD 

Very  good  busi- 
ness. Second 
week  .  C  I  ev  e- 
land,  O. 

London  After 
Midnight 

Excellent  busi- 
ness. Audience 
reaction  excel- 
lent. Cincinnati,  O. 


The  Student 
Prince 

Second  week. 
Heavy  business. 
Cincinn^iti,  O. 

DIVINE 
WOMAN 

Good  business. 
Audience  fasci- 
nated by  star. 
Cleveland,  O. 

The  Student 
Prince 

Real  box-office. 
Cleveland.  O. 


BABY  MINE 

Capacity  busi- 
ness. Trenton,  N.  J. 

WEST   POINT 

A  big  hit.  Harris- 
burgh,  Pa. 

LATEST 
FROM   PARIS 

Good  business. 
Audience  r  eac  - 
tion  very  favor- 
able. Detroit,  Mic  K. 

LOVE 

Business  very 
good.  Salt  Lake. 
City. 


SOUTH 


WEST 


^Ttfr^rife 


LOVE 

One  of  the  best 
ever  made. 
Pleased  100  per 
cent.  Wash.,  D.  G. 

BECKY 

Excellent  busi- 
ness. Wash.,  D.  C. 

MAN, 

WOMAN  & 
SIN 

Well  received.  Did 
good  business. 
Wilmington,    Dei. 


IN  OLD 
KENTUCKY 

Business   good. 
Kar\sas  City. 

MAN, 

WOIAAN  & 
SIN 

Business  good. 
Kansas  City. 

DIVINE 
WOMAN 

Good  business. 
Detroit,  Mick. 


THE 
UNKNOWN 

Wonderful.   Cim- 
arron, Kan. 


BABY  MINE 

Business   good. 
Oklahoma  City. 

The  Student 
Prince 

Very  good  box- 
office  drawing 
power.  Okiahorfla' 
Cit>. 


The  Student 
Prince 

Business  excel- 
lent. Audience 
thought  it  great 
picture.  Denver, 
Colo. 

ADAM  &  EVIL 

Veryentertaining. 
Satisfied  all.  Two 
Harbors,  Minn. 

BABY  MINE 

Drew  well  and 
pleased.  Dassel, 
Minn. 


BECKY 

Another  wow.  M- 
G-M  has  plenty  of 
these  surprises. 
Patrons  ate  it  up. 
Dickinson,  N.  D. 

ROSE- MARIE 

Exceptionally 
fine.  Strong  draw- 
ing power.  Willow 
City,  N.  D. 

BUTTONS 

A  picture  that 
pleased  them. 

Albany,  Minn. 


BODY  AND 
SOUL 

Set  new  house 
record.  Brockei, 
N.  D. 

BIG  PARADE 

Four  days  to  ca- 
pacity. 100  per 
cent.   Palm,  Minn. 

FAIR  CO-ED 

Action.  Comedy. 
Best  Davies  ever 
made.  Perfect  en- 
tertainment. Hoff- 
man, Minn. 


'a^t.  Smith,  Wp^t-^4^^M  h  cUckins  best! 

METRO-GOLDWYN-MAYf^ 

lb   lUi-  Ujb  THE  INuuSTR\ 


London  Arm 

MiDNIQHT 

They're  still  talk- 
ing about  it.  Give 
us  more.    Brocket, 

N.  D. 

LAW  OF  THE  | 
RANGE 

One  fine  Western. 
Watertown,  Minn. 

SPRING 
FEVER 

Another  dandy. 
Set  house  record. 
Brocket.  N.  D. 


/.  S.  Quizzing  All  Companies  Which  Block- Book 


fetmspkm 

<FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


L.  XLIV     No.  2 


Monday,  April  2,  1928 


Price  5  Cents 


Illusions 

aERHAPS   it   is  difficult  to 
define  exactly.     Neverthe- 
less, there  is  a  glamor  and 
illusion   about   pictures   and 
ir  personalities  that  must  be 
irded.     Each  fan,  we  believe, 
ijures  his  own  image  of  his 
orite — a    conception    created 
the  personality  he  sees  on  the 
een. 

The    very    fact   that    pictures 

e   for    so    long   been    silent, 

t   they   are   visionary   rather 

In  real  is  one  of  their  greatest 

ets.    It  would  be  an  instance 

the  wildest  folly  for  this  in- 

5try    to    encourage    any    de- 

ture,  radical  or  conservative, 

It  would  prick  the  bubble  of 

nance    which    every    picture- 

:;r    finds    somewhere    on    the 

iieen. 

keeping  the  Romance 

Ittempts  to  give  shadow  charac- 
:   body  or  voice  are  dangerous,  for 

i;ives  the  way   to   disappointment. 

V  personalities  in  voice  or  in  ilesh 
;  possibly  live  up  to  the  varied 
iceptions     of     those     personalities 

cli   a   wide   public   has    developed. 

ture  stars  made  their  mark  on 
screen    and    that    is    where    they 

side  from  current  fluctuations  in 
tfices   which    may    or    may   not 

i  ade  up  in  potential  business 
I  broadcasts  like  United  Artists' 
1  not  advisable  for  the  reasons  here 
1  ined.  Likewise  personal  appear- 
!es,  in  general,  should  be  dis- 
'  raged.  This  is  by  no  means  a 
:iaragement  to  the  personality-  It's 

many-angled  effect  on  the  audi- 
i:  that  should  not  be  overlooked. 

ladio  and  '^Talkies" 

ince    last    week's    hook-up,    there 

been  wide  discussion.     It  is  ap- 

nt  that,  if  radio  is  to  be  utilized 

ill    as    a    comprehensive    publicity 

lium,    voice    personality    must    be 

<  jled      with      screen      personality. 

-  crwise,  the  combination  is  futile. 

he    serious    problem    of    injecting 

'  id  into  the,  now  silent  drama  is  in 

1  offing.     What  producers  will   do 

his  regard,   of  course,  is  an  un- 

'  wn    factor.      We    do   know,    how- 

'  ,   that   their  progress   necessarily 

'  t  be  slow,  if  it  is  to  be  progress 

'ill.     At   this   time,    it   is   well   to 

se  extreme  caution. 

KA  N  N 


G.  I  TALKING  flLM  DEVICE 
HELD  READYFOR  MARKET 

Development  of  the  talking  pic- 
ture device  on  which  General  Electric 
has  been  working,  has  reached  the 
stage  where  the  equipment  is  ready 
for  the  market.  A  sales  manager 
has  been  appointed,  and  actual  sales 
are  to  start  within  a  few  weeks.  Be- 
cause of  the  development,  it  is  be- 
lieved stock  of  Radio  Corp.  of 
America,  through  which  the  device 
will  be  offered,  has  been  soaring  dur- 
ing the  last  week. 

(Continued    on    Page    2) 

BUSINESS  ONEVEN  KEEL, 
ADOLPH  ZUKOR  STATES 

Volume  of  business  being  done  by 
the  industry  at  the  present  time  is  at 
least  keeping  pace  with  the  turnover 
in  the  first  quarter  of  last  year,  and 
seems  likely  to  continue,  states 
Adolph  Zukor,  Paramount  head,  in  an 
interview  on  business  conditions  with 
"The    New    York    World." 

The  major  problem  facing  the  industry  now 
is    reduction    of    costs,    which,    under    the    im- 
(Continued    on    Page    2) 

AMPAS  STAGEIG 
SHOW JT  THE  ASTOR 

The  Naked  Truth  party,  the  big 
annual  splash  of  the  AMPAS,  went 
over  Saturday  night  at  the  Astor  with 
a  pep  and  enthusiasm  that  reminded 

(Cotitinued  oil  Page  2) 


COURT  REJECTS  APPEAL 
IN  ARBITRATION  ROW 


Praises  Decision 

One  of  the  most  important 
developments  since  arbitration 
was  instituted.  That  is  the 
manner  in  which  W.  A.  Steffes, 
described  to  THE  FILM 
DAILY  the  arbitration  case 
outcome  in  Minneapolis  over 
the  long  distance  telephone 
from  St.  Louis,  where  he  was 
reached,  while  en  route  to  Hot 
Springs,  Ark.,  to  recuperate 
his  health. 

"This  decision,"  he  said,  "em- 
phasizes the  fact  that  distributors  must 
abide  by  and  comply  with  arbitra- 
tion decisions,  under  penaliy  ol  dis- 
barment from  arbitration.  Distribu- 
tors have  the  means  of  forcing  exhibi- 
tor compliance  with  decisions,  and  this 
decision  shows  that  exhibitors  also 
have  enforcement  power.  The  deci- 
sion   greatly    strengthens    arbitration." 


K-A-0  IN  CHAHANOOGA, 
NOW  PUBLIX  STRONGHOLD 


Chattanooga  —  Keen  competition 
here  between  Keith-Albee-Orpheum 
and  Publix,  looms  with  proposed  in- 
vasion of  this  Publix  stronghold  by 
K-A-O.  Dan  Michalove,  represent- 
ing the   company  in   southern  states, 

(Continued  on  Page  2) 


Object  is  for  Records  in  Any 
Suits  Government  May  Start 


Europe  Hails  Sentry, 

Returned  OflBcers  Say 

Bringing  news  that  interest  in  Eu- 
rope in  Sentry  Safety  Control  is 
nearly  as  great  as  in  the  United 
States,  Joseph  E.  Cohen,  president, 
and  Max  Aron,  secretary  and  treas- 
urer of  the  company,  return  tomor- 
row to  New  York  from  abroad.  The 
fire  prevention  device,  which  has  been 
on  the  market  a  year,  is  installed  in 
1,000  theaters  of  the  United  States 
and  company  officials  state  they  have 
on  hand  10.000  orders  for  control 
units. 


Washington  Bureau  of  THE  FILM  DAILY 

Washington — All  distributors  who 
are  known  to  practice  block  booking 
are  appearing  before  the  board  of  re- 
view of  the  Federal  Trade  Commis- 
sion with  a  view  to  making  it  a  mat- 
ter of  record  in  order  that  the  co- 
defendants  in  any  suit  which  the  com- 
mission may  bring  against  block 
booking  distributors  generally  may 
be  determined. 

A  request  that  the  commission  put 
the  resolutions  adopted  at  the  Octo- 
ber Trade  Practice  Conference  into 
operation  temporarily  in  an  effort  to 
(Continued  on  Page  3) 


Minneapolis  Case  to  Halt 

Arbitration  Disbarment 

Lost  by  Warners 

Minneapolis — Appeal  of  Warners 
on  the  arbitration  decision  rendered 
against  the  company  in  its  case 
against  Hans  Pederson,  Jamestown, 
N.  D.,  exhibitor,  has  been  denied  in 
district  court  here.  The  company,  re- 
fusing to  abide  by  the  arbitration 
decision  as  unfair  and  illegal,  had 
asked  that  the  board  be  enjoined 
from  refusing  to  arbitrate  company 
cases.  This  was  followed  by  walk- 
out of  exhibitors  from  arbitration. 

When    W.    A.    Steffes,    Northwest 

\^\yuniit.it»fcu   on   X'aye   I.} 


CALLS  UPON  LJIEMMLE 
T00.K.BR00KHARTBI1I 


Columbus,  O. — Declaring  that  Carl 
Laemmle's  circular  letter,  asking  ex- 
hibitors, who  have  "We  Americans" 
bought  to  play  it  on  percentage,  be- 
cause of  its  quality  and  production 
cost,  emphasizes  the  need  for  pas- 
sage of  the  Brookhart  bill  to  prevent 
blind  booking,  P.  J.  Wood,  business 
manager  of  the  Ohio  exhibitor  unit, 
calls  upon  the  Universal  president  to 
endorse  the  bill- 


COMPROMISE  ON  DECREE 
PREDICTED  IN  FRANCE 


Paris  (By  Cable)— With  Will  H, 
Hays  here  in  personal  charge  of  the 
situation,  there  is  evidence  that  the 
French  are  open  to  compromise  on 
the  censorship  and  film  decree,  which 
(Continued  on  Page  3) 


Pathe  Pays 

Pathe  Exchange  on  Satur- 
day met  sinking  fund  require- 
ments on  its  seven  per  cent  de- 
bentures, which  pasmient  was 
not  made  when  due  Feb.  1- 
By  meeting  the  payments,  the 
company  prevented  it  being  de- 
clared in  default,  as  the  period 
of  grace  had  not  expired. 


—JXI^. 


DAILV 


Monday,  April  2,  Isr^iAi 


ViL  XLIV  No.  2    Monday.  April  2, 1928     Price  5  Cents 


lOHN  W.  ALIGOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager.  Eatered 
as  second  class  matter.  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.09.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Ralph 
Wilk.  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London — Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin — Licbtbildbuehne, 
Friedrichstrasse,  22S. 


(s)  Am.  Seat.  .  . . 
*(c-b)  do  6s  36  . 
Bal.  &  Katz  . 
(c)  Con.  Fm.  Ind. 
*(c)  do  pfd.  ... 
*(s)    East.    Kodak 

(s)       do    pfd 

*(c)  Film  Insp.  . 
•(s)  First  Nat.  pfd. 
(s)  Fox.  Fra.  "A" 
*(c)  Fox  Thea.  "A 
•(c)  Inter.  Proj.  .. 
(b)  Keiths  6s  46  . . 
(s)  Loew's,  Inc.  . . 
(s)  Loew's  pfd.  . 
(b)  do  6s  41  WW. 
(b)  do  6s41x-war 
*(s)  M-G-M  pfd.  . 
•(s)  M.  P.  Cap.  . 
*(s)    Orph.    Cir.     . 

•(s)     do   pfd 

*(s)    Para.    F-L    .. 

•(s)     do   pfd 

*(c-b)       do  63  47 


High 

43  Ks 

22  H 


Low 

2254 
17i" 


200 


77^     78 


7U 

101% 
109H 
100 -^ 


98  J^ 

70/8 

lom 

109/2 

101/2 


(b)   Par.  By.S^sSl 

*(s)    Pathe    

(b)     do    7s37     

Roxy    "A"     .. 

do    units     

do    com 

Skouras  Bros. 
Stanley  Co.  . . 
Trans-Lux  . . . 
United    Art.     . 

do    pfd 

*(o)    Univ.   Ch.com. 

*(o)    do    pfd 

Univ.    Pict.    . 

do   pfd 

Warner    Bros, 
do    "A" 


102>^   1025^ 


(o) 
(o) 
(o) 
(0) 

(c) 
(o) 
(o) 


•(c) 
(s) 
•(c) 
(s) 


"(c-b)     do     6!/Js28. 


69J4 
33 
37 
8 
40 
47/2 

4M 
15 
85 

85" 

97Ji 

30^ 


68  H 
30 
33 
7 
38 
46  J4 

13 
80 

80" 

97J4 

ioji 


doM  Sale* 

4354  200 

104J4       

74  j4 

22yt 

22J4       .... 

169J/^      1,500 

122Ji       .... 

454      .... 

106  

7754     2,300 

17J4       .... 
8 

98J4 

6y/8 
1015^ 
109/2 
101/2 

25J4 
5 

29 

995^ 

118K 

12154 

10054 

102J4 

35^8 

6851 


4!4     1,000 


1 

10,500 

200 

2 

1 


21 

97/2 

21J4 

30J4 

109VJ 


10 
4'.866 


•  Last   Prices   Quoted. 

(b)    Bond   Market. 

.c)   Curb    Market. 

o)   Over  the   Counter   Transactions    ( Bid    and 

Asked). 
(«)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley   in    Philadelphia 


AME(7ICAN    AND  FOREIGNf  DISTRIBUTORS 
OF  q^UAUTY  MOTION    PICTURES 


/IRTLEE 


PICTURES 


ARTHUR  A.LEE  PffES 


^H^>M  YOow    novA  (trr  6355 


Court  Rejects 

Appeal  in  Row 

{Continued  from  Page  1) 

unit  president,  announced  organiza- 
tion members  no  longer  would  arbi- 
trate, effort  was  made  by  the  Film 
Board  to  induce  the  mayor  and  mem- 
bers of  the  Civic  and  Commerce 
Ass'n,  to  appoint  exhibitor  arbitra- 
tors, who  stated  they  would  not  in- 
volve themselves  in  the  controversy 
unless  requested  to  do  so  by  both 
sides.  It  was  believed  impossible  to 
secure  unaffiliated  exhibitors  to  arbi- 
trate, as  a  number  approaclied  were 
declared  to  have  refused. 


Excellent  Issues  Campaign 
Book  on  New  Product 

Excellent  Pictures  will  have  in  dis- 
tribution early  next  week  its  cam- 
paign book  on  the  20  pictures  ar- 
ranged for  1928-29. 

Among  the  15  authors  responsible 
for  stories  to  be  used  in  next  season's 
pictures  are  Francis  Lynde's  three 
novels,  including  "David  Vallory," 
"The  Wreckers"  and  "Mellowing 
Money";  Ann  Austin,  who  wrote 
"The  Penny  Princess,"  which  was 
printed  in  serial  form  in  hundreds 
of  newspapers;  Ruth  Agnes  AbeHng 
author  of  "Red  Geraniums"  which 
will  be  filmed  as  "Paid  With  Tears"; 
Adeline  Leitzbach,  who  wrote  "One 
Splendid   Hour." 


SCHINES  PUNNING  WIDE 

OHIO 


Business  on  Even 

Keel,  Zukor  States 

(Continued  from  Page  1) 
petus  of  our  national  prosperity,  have  crept 
up  until  the  margin  between  cost  and  turn- 
over has  become  too  narrow.  However,  this 
problem  is  being  met  by  persistent  pressure 
of  economy  in  all  branches  of  the  industry 
and  the  margin  of  profit  is  gradually  but 
surely  getting  into  proper  adjustment  with 
the   capital   investment. 

In  the  picture  business  more  care  in  com- 
mitments on  costly  productions,  closer  or- 
ganization and  improved  methods,  all  are 
combining  to  readjust  the  costs  downward. 
As  to  unemployment,  we  have  received  no 
evidence  that  it  is  any  more  acute  than  ever 
at  this  time  of  year.  In  other  words,  what 
unemployment  there  is  seems  to  be  seasonal 
and  confirmed  chiefly  to  unskilled  workers 
who  will  be  absorbed  when  the  road  building 
and    farming    season    begins. 

With  the  problem  of  costs  being  brought 
into  hand,  the  motion  picture  industry  has 
every    reason    to    expect    an    excellent    year. 


French  Legion  Film 

Paris  —  A  history  of  the  French 
Foreign  Legion  will  be  filmed  by 
Super  Film  Co.,  which  announces 
'La   Pente"  as  its  next. 


Launching  of  an  immediate  expan- 
sion program  in  Ohio,  which  will 
elevate  the  company  to  a  position  in 
that  state  similar  to  that  which  it 
now  holds  in  upstate  New  York,  is 
planned  by  Schine  Chain  Theaters, 
Universal  ally-  The  firm  now  has  80 
theaters  in  39  cities,  most  of  which 
are  in  New  York. 

To  carry  on  this  expansion  pro- 
gram, stock  is  to  be  offered  on  the 
New  York  market  by  Bonner,  Brooks 
&  Co. 

The  Schine  firm  has  outstanding  35,000 
shares  of  preference  stock,  40,000  shares 
class  "A"  common  and  10,000  class  "B" 
common.  The  corporation  on  Dec.  31,  1927, 
had  net  tangible  assets  of  $2,217,989,  equiva- 
lent to  $63.37  a  share  on  the  35,000  shares 
of  preference  stock  outstanding,  $43.21  of 
this  amount  representing  net  equity  in  land, 
buildings  and  equipment  at  depreciated  value. 
Goodwill  and  leaseholds  are  carried  on  the 
books  at  $1.  Gross  income  increased  from 
$1,290,283  in  1925  to  $2,173,665  in  1927, 
an  increase  of  58.4  per  cent,  and  in  the  same 
period  net  income  available  for  dividends  in- 
creased from  $90,853  to  $301,896,  a  gain  of 
over  232  per  cent.  Current  earnings  have 
been  at  the  rate  of  over  $400,000  per  annum, 
equivalent  to  $11.42  a  share  on  the  prefer- 
ence stock.  Dividends  on  the  preference 
stock  are  being  paid  quarterly  at  the  annual 
rate   of   $3    a    share. 


First  National  Pays  Dividends 

First  National  Pictures  is  paying 
out  $47,000  on  April  2,  covering  divi- 
dends on  First  Preferred  8  per  cent 
stock  of  $2  per  share.  The  company 
also  sent  checks  to  the  holders  of 
the  second  preferred  "A"  7  per  cent 
stock  amounting  to  $14,886.90  to  cov- 
er quarterly  dividend  of  $1.75  per 
share  payable  April  1. 


Tiesler  Returns 

Hans  Tiesler  has  returned  to  New 
York  from  Europe. 


K-A-O  Now  in 

Publix  Stronghold 

(Continued  from  Page  1) 

has  been  here  looking  over  sites, 
which  he  has  submitted  to  New  York. 
Heretofore,  K-A-O  has  steered 
clear  of  Publix  towns,  but  it  is  be- 
lieved that  the  $10,000,000  expansion 
program,  announced  some  months 
ago,  is  about  to  get  under  way.  Pub- 
lix controls  the  first  runs  here.  K-A- 
O  vaudeville  has  been  out  here  for 
two  years,  having  been  discontinued 
when  Publix  adopted  a  band  policy 
at  the  Tivoli. 


Ampas  Stage  Big 
Show  at  the  Astlft 

(Continued  from  Page  1) 

oldtimers  of  the  good  old  days.  Th™, 
were  so  many  novelty  surprises  t|^ 
It  kept  the  guests  constantly  on  tl  ' 
toes.  The  lobby  was  a  gag  on  L 
penny  arcade,  with  funny  mirrO 
slot  machines,  and  goofy  signs  1L< 
ding    everything    and    everybody. 

The   dining   room   was   a  massf 
decorations,  with  cutouts  of  the  s^i 
ranged    around    the    balcony    bo: 
The    Clef    Club   jazzed    up    the 
mony,   and   provided   specialties,   ."e" 
stage  skit  was  a  take-off  on  the; 
cent  national  broadcast,  with  a  t' 
vision    novelty.      A     great     news 
clicked    big.      All    kinds    of    kid&,_,. 
stunts    were    pulled    throughout  W'-"" 
dmner.      A    special    program    of  I-'*' 
event    was    one    of    the     hits,    \^Jr", 
contributions      from      members  \  '^ 
the    AMPAS.      Dancing    started^'"™ 
midnight,   and  kept  up  till  morni  '^'  '' 

The  guests?  Write  your  own  M  "'"'.'' 
book  of  the  industry,  multiply V '''f 
three,  and  you'll  have  the  answe*  ^}: 

iriit's  II 


'IB  anno 


wesiicTioHS 


Now  in  preparation  for  season  1928-1929 

''KNEE  HIGH'' 

By  Maurice  Stephens  and  Charles  B.  Dawson 

ANOTHER  GOTHAM  BUILT  for  BETTER  PROFITS 

All  Rights  Protected 

Lumas  Film  Corporation 

Budd   Rogers,  Vice  Pres. 
New  York  City 


New  Film  Exchange  Building 

Film  Center  Corp.  has  purchaji  Wtion 
the  block  front  on  the  east  sid^orsU 
Ninth  Ave.,  between  44th  and  4i 
Sts.,  New  York,  on  which  a  12-stsr 
film  exchange  building  will  be  en- 
ed.  M-G-M's  New  York  branch  '.i 
occupy  a  floor  of  the  building,     jicistoi 


G.  E.  Device  Held 
Ready  for  Marl 

(Continued  from  Page  1) 

R-  C.  A.  is  planning  a  hook-up 
or  acquisition  of  the  Victor  Talk" 
Machine  Co.,  which  will  give  it  : 
of  that  firm's  product.  This  tht- 
cornered  combine  is  said  to  have  '- 
veloped  an  instrument  which  pres; 
revolutionary  changes  in  the  talk> 
picture  field.  Television  developm;! 
also  is  a  factor  in  the  proposed  cell 
bination.  | 


'w 


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Hany 


«Ofl( 


It 


Sam   Sax,    Pres. 


1650  Broadway 


MOeUCTIOMS 


MMDUCTIOHS 


EXHIBITORS  u 
NEED  THIS  BOW 

1000  Pag 
Cloth   Boul 

FREl 


FUm  Dafc 

SUBSCRIBER  in  I 

COVERS 
EVERYTHIlD'"  F 

GOES    fck's  A, 
EVERYWtU#'  inte 

"niLv  V 


Hi 


Imday,  April  2,  1928 


DAIUV 


Coast  Wire  Service 


Equity  Again  Active 


IIOGRAM  TO  BE  MAPPED 
AT  MEETING  TONIGHT 


Special  meeting-  of  the  film  branch 

I    Actors'    Equity    is    scheduled    for 

night,  with  the  association  to  out- 

I  e  new  steps  to  perfect  organization 

the  studios.     The  branch  also  in- 

ids  to  decide  upon  its  form  of  gov- 

iment    and    rules    of    procedure    at 

light's  meeting. 

Since  election  of  the  new  board, 
aded  by  Sam  Hardy,  the  Equity 
inch  has  given  indication  that  it 
11  become  increasingly  active,  in 
ntrast  to  comparative  dormancy 
ice  the  free  lancers'  uniform  con- 
ict,  drafted  through  the  Academy 
M.  P.  Arts  and  Sciences,  was 
opted  in  defiance  of  Equity  rules, 
might's  meeting  is  expected  to  re- 
It  in  announcement  of  Equity's  de- 
•mination  to  secure  a  standard  con- 
ict  for  all  players. 


Roche  in  Cast 

John  Roche,  recently  on  the  stage 
th  Elsie  Janis,  has  been  added  to 
e  cast  of  "Diamond  Handcuffs." 


A  Little 

from  *' Lots'' 


By    RALPH    WttK 


Hollywood 

E.  SANTELL,  father  of  Alfred 
•  and  Marty  Santell,  is  acting  as 
chnical  advisor  on  "Roulette,"  which 

Ifred  is  directing. 

*  *         * 

Harry  Langdon,  whose 
vaudeville  act  has  much  to  do 
with    automobiles,    has    joined 

the  ranks  of  new  Ford  owners. 

*  *         * 

Mike  Joyce,  former  Eastern 
imeraman,  will  photograph  "The 
ittle  Boss  of  Arcady,"  which  Eddie 
line  will  direct.  By  the  way,  Mike 
■■  to  be  married  in  April,  but  we 
ave  not  learned  whether  the  "boss" 
uestion  has  been  settled. 

*  *        * 

Tom  Wilson,  the  character  man, 
ho  trained  Bob  Fitzimmons,  is  a 
reat  admirer  of  Armand  Emanuel 
id  believes  the  San  Francisco  boy 
)uld    knock    Paulino    Uzcudun    "up- 

de  down." 

*  *         * 

Irma  Harrison,  remembered  for 
sr  work  in  pictures  D.  W.  Griffith 
ade   in   the   East,   has   joined   the 

Im  colony  here. 

*  *        * 

More  Passing  Show:  George 
''Brien  enthusing  over  his  role  in 
NJoah's  Ark";  Irving  Berlin  showing 
uch  interest  in  a  1928  FILM 
'AILY  YEAR  BOOK;  Al  Green 
latting  with  Emmett  Flynn;  Ralph 
[ammeras  and  Jack  Okey  entering  a 
rejection   room   at   First   National. 


I 


THBEE  GOLDWYN  UNITS 
PREPARING  NEW  PICTURES 


Samuel  Goldwyn's  producing  or- 
ganization today  will  complete  re- 
moval to  the  United  Artists'  studio. 
Vilma  Banky  and  her  husband,  Rod 
La  Rocque,  are  both  in  New  York. 
Miss  Banky  arrived  last  week  from 
Europe.  They  leave  tomorrow 
for  the  Coast,  where  she  is  to 
begin  work  immediately  on  "The  In- 
nocents." by  Frances  Marion,  with 
Victor  Fleming  as  director-  Colman 
leaves  within  a  few  days.  His  ar- 
rival there  will  be  the  signal  for  pro- 
duction on  Dana  Burnet's  new  sub- 
marine story,  as  yet  untitled.  No 
director  or  cast  has  yet  been  selected. 


E.  H.  Griffith  to  Direct  La  Rocaue 

E.  H.  Griffith  will  direct  "The 
Ticket  Chopper."  a  Hector  Turnbul' 
oroduction  for  De  Mille  starring  Rod 
La  Rocque. 


Jesse  Goldbur?  Seeking 
Names  for  New  Program 

First  Division  Distributors  is  going 
after  big  names  for  new  season  pic- 
tures. Viola  Dana,  Shirlev  Mason 
Priscilla  Dean,  and  Noah  Beery  are 
a  few  mentioned  as  having  been  ap- 
nroached  in  connection  with  the  First 
Division  program.  The  papers  have 
not  been  signed  yet. 


Object  Is  for 
Records  in  Gov't  Suits 

{Ccmtinued  from  Page  1) 

see  how  they  work,  has  been  denied, 
it  is  indicated  by  the  fact  that  the 
board  of  review  is  holding  these  hear- 
ings. 

Report  United  Artists  would  be 
included  in  any  suit  brought  against 
block  bookers  are  believed  to  be  un- 
founded, officials  of  the  commission 
having  been  advised  that  the  organi- 
zation does  not  block  book- 


Specializing  on  Theaters 

Buffalo,  N.  Y.— Harry  A.  Wander 
and  Nathan  H.  Sturdy,  architects  and 
engineers,  now  are  specializing  on 
theater  designing  and  construction. 
The  firm  makes  preliminary  color 
studies,  sketches  and  detailed  esti- 
mates, and  its  own  engineering  de- 
signs and  layouts  in  all  of  the  trades. 


Compromise  On 

Decree  Predicted 

(Continued  from  Page  1) 
now    is    shutting    out    American    pic- 
tures. 

Intimating  that  he  is  here  to  offer 
a  reciprocal  deal.  Hays  said  on  his 
arrival  that  he  has  come  to  find  out 
the  situation  in  France  and  other  Eu- 
ropean countries.  Until  he  studies 
the  situation  fully,  he  said,  there  is 
nothing  to  be  said  regarding  the  new 
regulations.  The  American  industry, 
he  said,  is  determined  to  do  its  share 
n  promoting  international  amity. 


"Dawn"  Passed  by  English 
Censors;  Cohen  Returns 

Milton  Cohen  of  Inter-Globe  Ex- 
port which  is  handling  foreign  dis- 
tribution of  "Dawn,"  £nglish  pic- 
ture dealing  with  the  life  of  Edith 
Cavell,  British  war  nurse,  has  just 
returned  from  a  three  months'  trip 
abroad.  He  states  the  picture  has 
been  passed  by  all  British  censor 
boards,  except  one  in  a  territory  in 
which  the  picture  has  not  as  yet  been 
submitted.  The  picture  is  being 
talked  of  as  a  roadshow  for  America. 
Archie  Selwyn  controls  it. 

No  Action  Taken  in  N.  Y. 
on  Censoring  of  "Dawn" 

No  action  has  been  taken  as  yet  on 
"Dawn"  by  the  New  York  M.  P- 
Commission  with  the  picture,  which 
recently  was  reviewed,  still  under 
consideration. 


Lupine  Lane  in  Vaudeville 

Lupino  Lane,  Educational  star, 
opens  a  vaudeville  engagement  today 
at  the   Palace,   New   York. 


Louisville  Chain  Adds  One 
to  Circuit  at  Indianapolis 

Indianapolis — Lease  of  the  Apollo 
has  been  taken  over  by  the  Fourth 
Ave.  Amusement  Co.,  of  Louisville, 
headed  by  Fred  Dolle,  J.  C.  Murphy 
and  D.  H.  Long.  The  company  has 
18  Louisville  theaters,  and  recently 
entered  Indiana,  with  opening  of  a 
theater  at  Terre   Haute. 


Co-starred  in  Excellent  Film 

Bryant  Washburn  and  Lila  Lee  are 
co-starring  in  "A  Bit  of  Heaven," 
now  in  production  by  Excellent  pic- 
tures. In  the  supporting  cast  are 
Martha  Maddox,  Lucy  Beaumont, 
Tacquelin  Gadsdon,  Otto  Lederer  and 
Richard  Tucker. 


Pierson  New  Unit  Manager 

Leo  Pierson  former  actor,  has 
ioined  Paramount  as  business  man- 
ager of  the  new  Florence  Vidor  pro- 
duction,  "The   Magnificent   Flirt." 


Sterns   Signs    Harwick 

Little  Lois  Harwick,  child  player, 
has  been  engaged  by  the  Stern 
Brothers  to  plav  the  role  of  Mary 
Tane  in  Buster  Brown  Comedies  for 
next  season. 


Leaves  Our  Gang 

Jackie  Condon  has  left  Our  Gang 
comedies  after  seven  years'  service 
with  closing  of  the  Roach  studios. 


Roland    Brown    Writes    Play 

Roland  Brown,  comedy  construc- 
tor, has  written  a  play,  "Pay  Day" 
which  is  expected  to  be  produced  on 
Broadway. 


Kent  in  Talmadge  Film 

Paramount  has  loaned  Arnold  Kent 
to  United  Artists  to  support  Norma 
Talmadge  in  "The  Woman  Dis- 
puted." Jack  Votion  also  has  been 
added  to  the   cast. 


RVICE 


RECCGNIZEC)  EY  THEATRES 
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156 -ISO  w.  -fCiM  ST.  1951  S.VIRMONT  AVf . 


Pirl) 


Monday,  April  2,  l!|i 


New  Theaters 


Santa  Maria,  Cal.— Harry  Dorscy  soon 
will   open   a   1,200   seat   theater. 

Wood  Ridge.  N.  J.— Charles  H  Reis. 
Inc.,  is  planning  a  theater  on  Hackensack 
St.    at    Woodridge    Road. 

Princeton,  Ind.— Gibson  Hotel  and  Realty 
Co.  is  planning  to  build  a  theater  and  hotel 
at  a  cost  of   $150,000. 

Paducah,  Ky.— R.  O.  Dewees  will  open 
the    Loop   today. 

Van     Buren.     Ark. — J. 
will   open   a  theater   here. 


E.      Dotson     soon 


Collingswood,  N.  J. — Lessey  Amusement 
Co.  has  opened  a  $500,000  theater  seating 
1,800. 


Dothan,  Ala. — Alabama  Amusement  Co. 
plans  a  $100,000  theater  here,  which  will  be 
one  of  a  chain  of  eight  in  this  section.  J. 
C.  Wadlington,  will  be  general  manager  of 
the   chain. 


Manchester,  la. — E.  W.  Williams  is  plan- 
ning a  $50,000  theater. 

Haverhill,  Mass. — Samuel  Jensky  has 
opened  the  Palace  seating  1,900  on  Main 
St.      Ellis    M.    Brody   is    manager. 


North  Attleboro,  Mass. — New  England  The- 
aters Operating  Corp.  will  start  construc- 
tion in  May  on  the  Elm.  Funk  &  Wilcox 
are  the  artchitects. 


Midwest  Gets  Two  More 

Kansas  City — Midwest  Theaters, 
which  operates  12  Kansas  and  Mis- 
souri theaters,  has  taken  over  the 
Benton,  seating  850,  and  the  Vista, 
900  seats,  from  Mrs.  Anne  I.  Wat- 
son. W.  C.  Rhoden  is  vice  president 
and  general  manager  of  the  company. 


Stevenson  Chain  Planning 
to  Invade  South  Carolina 

Charlotte,  N.  C. — Stevenson  Thea- 
ters is  planning  to  invade  South  Caro- 
lina, and  extend  operations  through- 
out North  Carolina.  The  firm  now 
is  adjusting  various  spots,  having  dis- 
posed of  the  Capitol,  Raleigh.  This 
was  a  highly  competitive  spot,  with 
three  Publix-Saenger  houses  as  com- 
petition. The  Stevenson  chain  re- 
cently built  a  house  at  Rock  Hill, 
and  has  several  other  projects  under 
way. 


25  in   N.   C.   Chain 

Raleigh,  N.  C— Acquisition  of  the 
Capitol  gives  Publix-Saenger  control 
here,  and  increases  total  number  of 
houses  in  the  chain  to  25  theaters 
in  this  state. 


The  Broadway  Parade 

LL  the  big  money  pictures  continue.  The  only  addition  is  that  of  "We 
Americans"  at  the  Colony.  Fox  leads  the  parade  with  three  productions, 
"Four   Sons,"    "Mother   Machree"   and   "Sunrise." 


Picture 


Distributor  Theater  Opening    Date 

"Wines"               Paramount     Criterion     Aug.  12 

"Sunrise"     '.; Fox     Times    Square    ..Sept.  23 

"Uncle  Tom's  Cabin"    ..Universal     ......  Central     ......  Nov.  4 

"Simba"                Martin  Johnson  Corp.   Earl  Carroll .  Jan.  23 

"Four    SoAs""    Fox     Gaiety     Feb.  13 

"Mother    Machree" Fox    Globe Mar.    5 

••Tenderloin" Warners. Warners '^'-r.  M 

••The    Gaucho"    United  Artists Rivoli lur.  1« 

••Legion  of  Condemned".  .  Paramount Rialto Jiiar.  17 

••Trail   of   "98" M-G.M Astor Mar.  20 

••Two   Lovers" United  Artists Embassy Mar.  22 

'•We    Americans" Universal Colony Mar.  29 


McCarthys  Buy  at  Montevideo 

Montevideo,  Minn.  —  McCarthy 
Bros.,  operators  of  a  strmg  of  Mm- 
nesota  and  North  Dakota  theaters, 
have  taken  over  the  Star  here  from 
Jay  Gould.  The  latter  intends  to 
present  pictures  at  the  Opera  House, 
during  winter  months,  and  to  tour 
the  territory  in  summer  with  his  fam- 
ily  band. 

Furman    Transferred 

Atlanta — James  C-  Furman,  adver- 
tising and  publicity  director  of  the 
Howard,  has  been  transferred  to 
Metropolitan,  Dallas.  Jack  Chalman 
will  succeed  him,  it  is  stated. 


Taylor   Gets    York,    Neb.,    Theater 

York,  Neb.— O.  C.  Taylor  has  tak- 
en over  the  Dean  from  the  Cook 
Amusement    Co. 


Reopening  Volin,  S.  D.,  O.  H. 
Volin,  S.  D. — Hardy  Carlson  is  to 
reopen  the  Opera  House. 


Brown  Buys  Deadwood  House 

Deadwood,  S-  D. — Alva  Brown  has 
purchased  the  Isis  from  O.  E.  White. 


Faith,   S.   D.,   House   Sold 

Faith,  S.  D. — Robert  Redburn  has 
purchased  the  Wapaz  from  Mrs.  M. 
G.    Kelly,   taking   possession   April    1. 


Building  Brooklyn  House 

Lefiferts-Liberty  Theater  Corp.  is 
building  a  2,700-seat  house  on  Lef- 
ferts  St.,  and  Liberty  Ave.,  Brook- 
lyn.    Charles  Sandbloom  is  architect. 


Fall  City,  Neb.,  House   Opens 

Falls  City,  Neb.— The  Rivoli,  built 
at  a  cost  of  $75,000,  has  opened. 


TIFFANY -STAHL  PRODUCTIONS,  INC. 

Announce 

That  they  have  in  the  course  of  production 

the  following  motion  picture  productions: 

The  Affairs  of  Josephine 

The  Caravan 

The  Desert  Call 

ALL  RIQHT  PROTECTED 


Underwood    Gets'    More    States 

William  Underwood  of  the  Lib- 
erty-Specialty Co.,  Dallas,  which  dis- 
tributes the  picture  in  11  southern 
states,  has  acquired  additional  terri- 
tory on  "Motherhood"  in  a  deal 
closed  with  Charles  S.  Goetz,  head 
of  State  Cinema,  New  York.  The 
new  territory  is  Colorado,  Wyoming, 
New  Mexico,  Iowa  and  Nebraska. 
The  production  is  being  roadshowed. 

Crawford  Titling  Artlee  Film 

Merritt  Crawford,  who  recently 
completed  editing  and  titling  of 
"Tracy,  the  Outlaw,"  is  editing  and 
titling  "Shooting  Stars"  for  Artlee 
Pictures.  The  picture  was  made  by 
Anthony  Asquith,  son  of  the  former 
British  premier. 


On  Broadway 


Astor— "The  Trail  of  "98" 

Broadway — "Dressed   to    Kill" 

Cameo — "Ivan    the    Terrible" 

Capitol— "The    Big    City" 

Central — "Uncle   Tom's    Cabin" 

Colony — "We   Americans" 

Criterion — "Wings" 

Earl    Carroll — "Simba" 

Embassy — -"Two   Lovers" 

Gaiety — "Four    Sons" 

Hippodrome — ^"Flying    Romeos" 

Loew's  New  York — Monday,  "The  Sr| 
Set;"  Tuesday,  "The  Masked  Angel"  iS 
"Beyond  London's  Lights;"  Wednesti 
"Count  of  Ten;"  Thursday,  "The  H 
of  a  Follies  Girl;"  Friday,  "Stronger  Vil 
and  "Foreign  Devils;"  Saturday,  "Sail] 
Wives ;"  Sunday,  "The  Latest  from  Pa' 

Mark    Strand — "Stand    and    Deliver"         ' 

Paramount — "Doomsday" 

Rialto — '"Legion    of    the    Condemned" 

Rivoli — "The   Gaucho" 

Roxy — "The   Jazz    Singer" 

Times  ^Square — '"Sunrise" 

Warners — "Tenderloin" 

Brooklyn    Mark    Strand — "The    Noose" 


f 


Goldburg  on  Way  to  N.  Y. 

After    making    final    arrangemei] 
for    next    year's    program.     Jesse 
Goldburg   is   on    his    way   from 
Angeles    to    New    York.      It    will 
another  week  before  he  reaches  M«| 
hattan   as   he   is   stopping  off  on 
way  for  a  sales   trip   to   San   Era 
Cisco,    Seattle,    Omaha,    Minneapc 
and   Chicago. 


Goldwyn  Arriving  Friday 

Samuel    Goldwyn   returns  to  Nij 
York    Friday   from    Europe. 


K»A%Y  K47- 


KRAZY  K  AT  LEADS 

—the  parade  of  cartoon! 
sub jects— in  new  ideasJ 

—humorous    treatmentl 
of  gags. 

— mechanical  details  of  I 
production. 

KRAZY  KAT  LEADS 

—in  theatre  bookings 
and  in  public  favor. 

PRESENTED  BY       ', 

CHARLES  B.  MINTZ 


^paramount  MINTZ  Cartoons 


Animated  By 
Ben  Harriaon 

and 
Manny  Gould 


\rbitration  in  Industry  Enjoys  Its  Biggest  Yectr 


1^  NEWSPAPER 
/FILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


)L.  XLIV     No.  3 


Tuesday,  April  3,   1928 


Price  5  Cents 


War  on  Soon 

rHE  grand  push  gets  un- 
der way  soon.  The  offen- 
sive for  bookings  will  be 
inched  with  a  barrage  of  an- 
uncement  books.  You  know 
•m — nicely  besprinkled  with 
Id  and  tinsel.  Then  the  shock 
)ops  will  swing  into  action. 
atoons  of  them,  squadrighting, 
ublequicking,  in  close  forma- 
n  and  in  open  formation.  All 
?  professional  rules  of  combat 
11  be  brought  into  play. 
"H.  A."  gas,  too.  Usually 
ngerous,  often  fatal  because  it 
Is  the  exhibitor  into  a  false 
cuiity,  hot  air  gas  this  year  is 
ling  to  descend  on  the  poor 
O.  with  the  force  of  a  young 
lagara. 

The  Listening  Post 

\nd  what  is  the  showman  going, 
do?  If  he's  smart,  he'll  do  a  lot 
listening.  Also  some  figuring — 
;ntally  and  mathematically.  He'll 
y.  Sure  thing.  Has  to.  Got  to 
ve  pictures  for  next  season.  But 
ire's  no  need  to  sing  for  every- 
ng  in  sight.  If  we  were  in  ex- 
lition 

We  would  look  over  the  entire 
Id. 

We  would  contract  for  the  best 
ff   available. 

We  would  remember  our  producer- 
tributor  friends:  The  fellows 
lOse  product  makes  the  most  money 

us. 
We  would   steer  wide   of  overbuy- 
Only  trouble  results  otherwise. 
We    would    hold    some    time    open 
the  good  things  that  always  come 
ng.    Nobody  can  tell  how  many. 

Arbitration 

Another  year  gone.  Thousands  of 
ies  and  millions  of  dollars  in  dis- 
te  all  over  the  country  settled  out 
courts  of  law.  The  machinery 
11  groans.  Some  stiff  joints  need 
tter  lubrication,  but  isn't  it  a  fact 
It  the  principle  of  arbitration  is 
■jnd?  The  cornerstone  is  right. 
ne,  experience  and  right  thinking 
!1  rear  the  proper  structure. 

Bouquets 

Bruce  Gallup  gets  'em.  One  for 
ecting  sufficient  pep  into  the  Naked 
uth  Dinner  to  make  it  one  of  the 
St  functions  of  the  year.  Secondly, 
r  his  craftsmanship  in  turning  out 
e  insert  which  announced  "The 
irden  of  Eden."     Very  clever  copy. 

KAN  N 


Sennett's  Plans 

Los  Angeles — With  a  produc- 
tion budget  of  $3,000,000,  Mack 
Sennett  is  expected,  to  concen- 
trate on  features  this  year  at 
the  new  Sennett  studio,  re- 
cently completed. 


21  DAY  PROMION  LIMIT 
SOUGHT  IN  CLEVELAND 


Cleveland — Exhibitors  are  asking 
21  days'  protection  for  first  runs,  as 
an  equitable  policy  to  supersede  the 
present  policy  of  57  days'  protection. 
A  committee  of  exhibitors  appointed 
by  the  Cleveland  exhibitor  associa- 
tion called  on  several  of  the  exchange 
managers  and  presented  the  follow- 
ing protection  policy:  21  days'  protec- 
tion from  the  last  play  date  for  first 
runs,  as  equitable  and  ample  protec- 
tion; an  extra  seven  days'  protection 
is  conceded  when  a  picture  is  held 
for  a  second  run  of  seven  days,  thus 
making  the  picture  available  for  sub- 
sequent run  distribution  on  the  36th 
day  after  the  last  play  date  of  the  first 
run  engagement. 

It  is  reported  that  the  exchanges 
approached  have  agreed  that  this  is 
equitable.  They  have  stated  that  they 
favor  cutting  down  the  first  run  pro- 
tection for  the  reason  that  they  are 
then  enabled  to  play  up  their  product 
in  a  reasonable  time. 


Butterfield  Extending 

Control  in  Michigan 

Battle  Creek,  Mich. — Giving  the 
circuit  control  of  every  first  run  sit- 
uation in  lower  Michigan,  with  the 
exception  of  Jackson  and  Muskegon, 
Butterfield,  on  Sept.  1,  will  take  over 
the  four  Glenn  Cross  theaters  here, 
the  Post,  Regent,  Garden  and  Strand. 
This  increases  the  chain  to  80  the- 
aters. 


FOX-F.&R.  DEAL  SEEN 
IN  N.W.AS  BLOCKED 


GLORIA  OPPOSED  TO 
APPEARANCE  ON  RADIO 


Gloria  Swanson  declined  to  par- 
ticipate in  the  United  Artists  radio 
program  and  has  refused  other  radio 
offers,  because  she  intends  to  remain 
a  screen  star  exclusively  "in  fairness 
to  exhibitors  whose  investments  de- 
serve protection,"  she  told  R.  F. 
Woodhull,  M.P.T.O.A.  president,  in 
a  telegram.  Woodhull  asked  her  the 
reason  she  did  not  take  part  in  the 
program. 

{Continued    on    Page    7) 


Warner  Hollywood  House 
to  Make  Bow  April  26 

(West  Coast  Bureau,  THE  FILM  DAILY) 
Hollywood— Warner  Brothers'  the- 
ater will  open  April  26,  states  Jack 
Warner.  "Glorious  Betsy,"  Vita- 
phone  feature  starring  Dolores  Cos- 
tello,  will  be  the  opening  picture. 
The  house  seats  3,000. 


GEN.  HARBORD  PREDICTS 
TELEVISION  DEVELOPMENT 


Chicago — Television  will  be  an  im- 
portant factor  in  the  1932  presidential 
campaign,  Maj.  Gen.  J.  G.  Harbord 
told  the  Chicago  Ass'n  of  Commerce. 

"Were  I  one  of  the  prophets,  I  should 
perhaps  tell  you  that  in  the  campaign  of 
1932  we  shall  both  see  and  hear  by  radio," 
General  Harbord  said.  "Even  today  it  links 
the  nations  together  in  the  betterment  of 
relations  and  the  promotion  of  enduring  peace. 
(Continued  on  Page  2) 


15,451  Disputes  Involving 

$4,269,752  Settled  in  '27 


Duell  Files  Suit  Against 

Inspiration  Pictures 

Los  Angeles — Suit  for  an  account- 
ing, removal  of  J.  Boyce  Smith  Jr., 
and  Walter  Camp,  Jr.,  as  trustees  in 
dissolution  of  Inspiration  Pictures, 
has  been  filed  by  Charles  H.  Duell, 
Jr.,    organizer   of    the   company. 


Involving  $4,269,752,  a  total  of  15,- 
451  controversies  between  distribu- 
tors and  exhibitors  were  disposed  of 
during  1927,  it  is  shown  in  annual 
report  of  Film  Boards  of  Trade  for 
1927.  The  report  also  states  that  22,- 
165  pictures  were  donated  to  "shut- 
ins"  of  nearly  1,000  different  institu- 
iContinued    on    Page    7) 


F.  &  R.  Retains  Ownership 

of  140  and  is  Partner 

with  Publix  in  11 

Minneapolis — Further  negotiations 
on  the  Fox  deal  for  purchase  of  con- 
trol in  Northwest  Theater  Circuit 
(Finkelstein  &  Ruben)  is  regarded 
here  as  blocked.  This  is  due  in  part 
to  the  Publi-x  deal,  which  makes  that 
company  a  partner  with  F.  &  R.  in 
11   Twill   City  theaters. 

F.  &  R.  retains  its  ownership  of 
its  other  140  theaters  of  the  North- 
west, states  M.  L.  Finkelstein,  who 
said  that  I.  H.  and  Edmund  Ruben 
and  Harold  Finkelstein,  former  mem- 
bers, also  are  associated  in  the  Pub- 
lix deal.  Finkelstein  spiked  report 
that  all  future  building  was  to  be  in 
partnership  with  Publix,  but  said 
deals  on  proposed  new  houses  might 
be  made  between  the  two  companies. 

"Jimmy"  Grainger  Starts 
Work  Under  New  Contract 

J.  R.  Grainger,  general  sales  man- 
ager of  Fox  yesterday  began  work 
on  his  new  five-year  contract,  which 
charges  him  with  the  responsibility 
of  the  national  distribution  of  Fox 
pictures.  Grainger,  last  week  com- 
pleted his  first  three  years  with  Fox. 
Now  at  the  Fo.x  Studios  in  Holly- 
wood conferring  with  Winfield  Shee- 
han  on  next  season's  product,  he  is 
leaving  the  Coast  tomorrow  to  re- 
turn  to   his    New    York   office. 


Radio  Corp.  is  Ready  to 
Market  Talking  Device 

Radio  Corp.  of  America  is  reported 
ready  to  launch  its  selling  campaign 
within  a  month.  Although  the  cor- 
poration has  been  keeping  its  plans 
secret,  advices  from  an  inside  source 
are  that  the  device  can  be  used  as  a 
voice  amplifier,  for  straight  recording 
of  phonograph  records,  in  conjunc- 
tion with  disc  devices  like  Vitaphone, 
or  as  an  ordinary  radio  set.    The  ma- 

(Continued  on  Page  2) 

Fitzgerald  to  Remain  as 
Midwesco  Gen'l  Manager 

Milwaukee — Harold  Fitzgerald  will 
remain  as  general  manager  of  Mid- 
wesco for  "some  time  to  come,"  it 
is  stated,  despite  the  housecleaning 
recently  instituted  by  Fox.  "Fitz" 
has  a  contract. 


THE 


DAILY 


Tuesday,  April  3,  19i 


V(L  XLIV  No.  3    Tuesday,  April  3, 1928    Price  5  Cents 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  dailr  txcept  Saturday  and  holidays 
at  1630  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  iilm 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Businws  and  Advertising  Manager.  Emtered 
as  second  class  matter.  May  21,  1918,  at  the 
post-offic*  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.09.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY',  1650  Broad 
way,  New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  CaHfornia — Ralph 
WTlk.  Ambassador  Hotel:  'Phone  Dre.xel  7000 
and  Washington  9794.  London — Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin — Lichtbildbuehiie, 
Friedrichstrssae,   225. 


Financial 

High 

Low 

doae 

Salec 

(s)   Am.    Seat.     . . 

43 

42% 

42 '4 

700 

(c-b)   do    6s    36    .. 

104^4 

104'^ 

104% 

6,000 

Bal.  &  Katz   . 

79/2 

78/2 

78/2 

. .  . . 

(c)  Con.    Fm.    Ind 

I6/2 

I6/2 

I6/2 

500 

(c)       do    pfd.     .. 

23^8 

22% 

23% 

5,500 

(s)   East.    Kodak 

170% 

168^ 

169 

2,000 

*(s)     do     pfd.      .. 

122K 

*(c)   Film    Insp.    . 

4!4 

. . . . 

*(s)   First  Nat.  pfd 

•        ■    • 

.... 

106 

(s)  Fox   Fm.    "A" 

78 

77% 

77'/, 

466 

(c)   Fox   Thea.   "A' 

'  17% 

17'/2 

17K 

400 

*(c)    Intern.     Proj. 

8 

(b)   Keiths    6s    46. 

98% 

98% 

98% 

1,666 

(s)       do    com.     . . 

20 

195/4 

20 

1,600 

(s)       do     pfd.      .. 

93 

92% 

93 

20c 

(s)   Loew's,  Inc.    . 

72  ?4 

70 

70% 

38,00C 

(s)     do     pfd.     ... 

102M 

102 

102 

700 

(b)     do    6s    41ww 

no 

109% 

110 

20,000 

(b)     do    6s41x-war 

100% 

100  Ji 

100% 

9,000 

(s)   M-G-M    pfd.    . 

25M 

25?4 

25% 

100 

*(s)    M.     P.     Cap. 

5 

•(s)   Orph.     Cir. 

29 

•  •  •  • 

•(s)     do    pfd.     ... 

99  Vz 

(s)   Para.    F-L     .. 

lis 

li5% 

neVi 

9,666 

•(s)     do     pfd.      .. 

12m 

(b)       do    6s    47.. 

loi 

166 '/i 

101 

14,000 

•(b)   Par.By.SJ^sSl 

.... 

102'J^ 

(s)   Pathe    

3 'A 

3% 

3!/. 

300 

(s)       do    "A"     .. 

I5J4 

15 

15 

600 

(b)     do    7s    37... 

69 

68 

68 

4,000 

(o)   Roxy     "A"... 

30 

32 

.... 

(o)       do   units    .  . . 

3i 

36 

(ii)       do    com.     .  . 

7 

8 

(o)   Skouras  Bros. 

37 

40 

Stanley    Co.    . . 

46  K- 

46 '4 

46/2 

(o)   Technicolor 

2 

4 

'(c)   Tr.TiisLux     . 

4% 

(o)    United    Art.    . 

13 

15 

(o)       do   pfd.    . . . 

80 

85 

•(o)   Univ.    Ch.com 

2 

*(o)     do    pfd.     .. 

80 

85 

•(c)    Univ.   Pict.    . 

21 

fs)       do    pfd.     ... 

97/2 

97'/, 

97/2 

200 

(c)   Warner  Bros. 

22'^ 

20 'Z, 

22'A 

7,700 

(s)       do    "A"     .. 

33% 

31'/« 

31/2 

8,300 

(cb)   do    6'/,s    28 

111 

110 

110 

30,000 

•   Last    Prices   Quoted, 
(b)   Bond   Market, 
.c)   Curb    Market. 

o)   Over   the   Counter   Transaction!    (Bid   and 
Asked), 
(s)    Stock    Exchange. 

NOTE:  Balaban  &  Katz  is  listed  on  the 
Chicago  Board;  Skouras  on  the  St.  Louis 
Stock    Exchange   and    Stanley   in   Philadelphia 


Hayfield,  Minn.,  Bans  Sunday  Shows 
Hayfickl,    Minn.  —   Sunday   shows 
were    defeated    here    by    the    narrow 
margin   of    19   votes. 


Weshner  in  Jersey  City 
David  Weshner  is  handhng  pubh'c- 
ity  and  exploitation  at  the  new  Stan- 
ley, Jersey  City. 


MORRIS  MONTH  SET  ASIDE 
BY  WARNERS  DURING  MAY 


Sam  E.  Morris  Month  has  been 
set  aside  by  the  Warner  sales  stafif 
from  May  1-31,  in  tribute  to  Sam 
E.  Morris,  general  manager  of  dis- 
tribution. All  branches  have  been 
working  on  the  drive  since  January, 
and  already,  it  is  declared,  the  May 
business  written  sets  a  new  record 
for   the  company. 

This  is  the  third  successive  year 
Morris  Month  has  been  observed, 
and  the  two  already  held  have  both 
proved  record  breakers.  Business  al- 
ready is  ten  per  cent  ahead  of  the 
high  mark  of  1927,  the  company  says. 
The  committee  in  charge  is  Claude  C. 
Ezell,  western  and  southern  sales 
manager;  A.  A.  Abels,  eastern 
sales  manager;  Max  Milder,  cen- 
tral sales  manager;  division  mana- 
gers, H.  E.  Elder,  Boston;  H.  Lus- 
tig,  Los  Anegeles;  Joseph  Hebrew, 
Philadelphia. 


Texas  Unit  Meets  May  8 
for  Annual  Convention 

Dallas — Block  booking,  the  Fed- 
eral Trade  Commission  action  against 
Paramount  and  the  Brookhart  bill 
are  among  subjects  to  be  discussed 
at  the  Texas  exhibitor  convention 
to  be  held  here  May  8  and  9.  There 
is  considerable  speculation  as  to 
whether  Col.  H.  A.  Cole  will  continue 
as   president. 


"U"  Executive's  Father  Dies 
P.  Singerman,  the  father  of  Sydney 
Singerman,  head  of  the  program  de- 
partment of  Universal,  died  Sunday 
evening,  as  the  result  of  a  heart  at- 
tack.    He  had  been  suffering  a  year. 


Japs  Honor  "7th  Heaven" 
"7th   Heaven,"  has  been  voted   the 
best  of  the  year  in  the  Far  East  by 
readers  of  "Kinema  Jumpo,"   Japan- 
ese fan  paper  in  Japan. 


Country  Store  Again 

Under  Fire  at  Denver 

Denver  —  Country  store  nights 
again  are  under  fire  here,  for  despite 
his  reversal  in  first  attack  on  prac- 
tice, the  district  attorney  has  caused 
arrest  of  owners  of  the  Queen.  These 
exhibitors  were  acquitted  on  a  direct- 
ed   verdict    some   time   ago. 


■If  You  Are  in  the" 


Market   for    Any    Kind    of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US    AND    SAVE 

MONEY 

SEND    FOR    OUR    PRICE    LIST 

uiiLLoa^HBys 

▼▼no  West   32«*St,Ne«;ybrk.NLy.«* 

II  Phone    Penna.    0330 

Motion    Picture    Department 
U.    S.   and   Canada  Agents  for   Debrie 


COST  TO  PROVE  LIMIT  TO 
COMMERCIAL  TElfVISION 


New  Haven,  Conn. — Costliness  of 
television  will  limit  its  use  from  the 
commercial  viewpoint,  Dr.  Herbert 
E.  Ives  of  the  Bell  Telephone  Labora- 
tories, told  Yale  students  in  the  an- 
nual Lee  De  Forest  communication 
lecture   course. 

"There  is  a  technical  limit  for  the 
use  of  television.  You  can  not  put 
two  television  images  on  the  same 
wire.  You  can  not  break  in  on  the 
other  fellow's  face. 

"While  engineering  study  of  tele- 
vision leads  us  to  be  very  conserva- 
tive of  the  extent  of  its  future  use, 
the  public  must  not  forget  that  tele- 
vision is  an  active  accomplishment. 
The  last  frontier  of  the  art  of  com- 
munication has  been  conquered  tech- 
nically. 

"We  do  not  look  forward  to  bring- 
ing into  the  home  by  radio  an  actual 
or  spectacle  like  a  great  athletic 
event.  The  popular  magazines  pub- 
lish imaginative  articles  which  en- 
large upon  such  possibilities.  But  the 
cost  would  be  simply  enormous,  and 
it    is    unthinkable    that    this    will    be 

actually    done. 

"A  far  greater  likelihood  than  this  is  tele- 
vision in  the  theater  or  in  gatherings  of  many 
people.  Here  the  cost  of  the  special  trans- 
mission facilities  could  be  borne  by  a  large 
number,  possibly  by  many  who  pay  large  prices 
to  see  football  games  or  pugilistic  exhibitions. 

"The  practical  experience  of  the  television 
engineers  of  the  Bell  Telephone  laboratories 
thus  far  leads  them  to  the  conclusion  that 
radio  is  much  less  suitable  for  television  than 
wires.'' 


Development  of 

Television  Predicted 

(Cmtinued  from  Page  1) 
The  i)rinted  page  is  already  flashed  across 
the  oceans.  International  broadcasting  will 
become  commonplace.  The  operas  of  Europe 
and  the  incomparable  music  of  those  great 
countries  to  the  south  of  ours  will  be  nightly 
heard    in    American   homes." 


Radio  Corp.  is  Ready  to 
Market  Talking  Device 

(,Coi:tiin.ed  from  Page   1) 

chine  will  be  sold  to  exhibitors  as  a 
universal  device  adapted  to  similar 
disc  devices  already  installed  with  the 
addition  of  the  other  features  men- 
tioned, backed  by  the  patents  con- 
trolled by  General  Electric  and  Radio 
Corp.  covering  talking  devices  and 
radio. 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 
1600  Broadway,    New  York  City 

Phone  Penn.  3580 


ATLANTA  MUSICIANS  LoJf 
"MET"  DAMAGE  ACTHI 


Atlanta — Claim  of  the  musician 
local  for  $7,200  against  the  Metr 
politan  for  alleged  breach  of  co 
tract,  loss  of  salaries  of  members  ai 
loss  of  prestige  to  the  organizatio 
was  denied  by  an  arbitration  boa 
for  the  purpose.  The  decision  is  fir 
and  binding. 

The  claim  grew  out  of  a  contr 
versy  which  arose  last  May,  whi 
the  house  installed  Vitaphone  ai 
sought  to  reduce  its  orchestra  fro 
15  to  11  members,  declaring  the  Vit 
phone  installation  was  a  change 
policy,  which  voided  the  labor  co 
tract.  After  a  deadlock,  the  hou 
dropped  the  orchestra  and  used  or 
organ  music,  becoming  non-uiU( 
when   the   organists  were   called  oi 


Another  Chicago  Theatei 
Drops  Picture  Poli( 

Chicago — Add  the  Ambassador 
the  list  of  theaters  which  have  dro 
ped  pictures,  because  of  intense  co: 
petition.  On  Monday,  the  hou 
which  seats  2,500,  will  go  to  a  sto 
policy.  M.  &  H.  Theaters  Coi 
whicla  operates  the  Drakem,  built  t 
theater  in  1925. 


HENNEGAN 

Program 

Covers 

special  Designs  for 
all  Holidays. 

Write  for  Samples 

The  HENNEGAN  CO. 
Cincinnati,  Ohio 


A  GOLD   MINE  O^ 
INFORMATION 


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COVERS 
EVERYTHIN 

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;J51  Disputes 

Settled  in  '27 

(Continued  from  Page  1) 
,     As  a   consequence,   it   is   esti- 
that   170,000  inmates  of  these 
1   US    see    pictures   weekly. 

t   year's   trade  disputes  there 

14,655    claims    totaling   $3,963,- 

made  by  distributors;  and  796 

'  .tahng  $306,749.24  by  exhibi- 

;  ourteen  thousand,  three  hun- 

1    fifty-six    controversies    in- 

^3,825,636.76  were  disposed  of 

A-s:  4,671  claims  totaling  $1,- 

i4    were    settled    before    sub- 

n    to    arbitration;    2,368    claims 

ms  $671,920.32  were  withdrawn 

submission  to  arbitration;  6,593 

involving    $2,047,723.16    were 

cd  by  the  boards   of  arbitra- 

1   which  number  426,  involving 

,il.35   were   dismissed.      Of   this 

1    of    claims   but   36,   involving 

,171,    required    a    seventh    arbi- 

rc    were    425    claims,    involving 

'  84.23,    awarded    against    distri- 

. ;;  while  the  awards  against  ex- 

rs    were    6,017,    involving    $1,- 

17.73.     There    were    five    claims 

\nii  $878.72  litigated  before  sub- 

,11    to    arbitration.      There    were 

iviilving   $48,344.55,    requiring   a 

l.roceeding  after  submission,  of 

number  but  nine,  involving  $1,- 

ore  court  proceedings  to  en- 

.  impliance    with    the    awards 

,  and  for  the  entry  of  judgments. 

.    rnd  of  1927,  there  were  pend- 

■  claims,  involving  $444,115.30 

,|ju3ed  of. 

the   four   years   that   arbitration 
)een    conducted    in    the    industry 
have  been   50,006   controversies 
sad   of,    totaling   $11,230,298.94. 


And  That's  That 


OUR  desk  phone  has  been  ringing 
constantly,  we  being  the  official 
"Missing  Persons"  Bureau  to  check 
up  on  the  lost,  strayed  or  stolen  casu- 
alties of  the  terrific  battle  that  was 
staged  Saturday  at  the  Astor  by  those 
AMPA's.  War  sure  is  hell,  as  Gen- 
eral Volstead  once  remarked.  The 
trouble  is  that  a  lot  of  guys  started 
staging  private  wars  after  3.30  Sun- 
day morning  in  hangouts  all  the  way 
from  Staten  Island  to  Yonkers.  Re- 
ports are  still  coming  in  from  hospi- 
tals, hoosegows  and  private  asylums. 
We've  succeeded  in  restoring  17  so 
far  to  their  missing  families.  Three 
were  sent  back,  being  so  badly 
damaged  their  folks  couldn't  recog- 
nize 'em.  We  checked  'em  at  the 
Astor  cloak  room.  They'll  come  to 
in  time  for  next  year's  AMPA.  Was 
it  a  w-wow  party?  Chorus:  "I'll 
say    sh-sho!" 


iflj  PHIL  M.  DALYi 


>ria  Opposed  to 
Radio  Appearances 

(Continued  from  Page  1) 

have  no  reason  to  believe  the 
c   will    accept   me    as    favorably 

radio  as  on  the  screen,"  she 
d.  Adding  she  feels  she  is  ob- 
ed  to  devote  her  entire  time  to 
production    of    pictures    to    keep 

with  exhibitors  who  have  in- 
;d  in  contracts  for  her  pictures 
erection  of  theaters.  This  state- 
t,  she  says,  is  not  intended  as 
:ism  of  those  who  took  part  in 
program. 

Minute  Margin  Decides 
jntract  Was  Withdrawn 

;troit — The  narrow  margin  of  15 
ites  voided  contract  application 
Irs-  K.  B.  Krazymanski,  of  the 
ih  theater  here,  and  action 
ght  against  her  by  M-G-M  to 
;  fulfillment  of  contract  was  dis- 
ed.  M.  Fowler,  representing  the 
bitor,  testified  he  had  delivered 
:e  of  withdrawal  of  application  at 
3  on  the  same  day  notice  of  ap- 
al  was  received  at  10:30. 


pansion  Planned  by 
ojbb  &  Rowley  in  Texas 

lilas — Expansion  of  the  Robb  & 
'ley  circuit  in  a  number  of  Texas 
s  is  planned.  The  chain  will 
I  a  $400,000  house  at  San  An- 
,  as  one  of  several  new  theaters. 


Manv  of  the  other  700  guests  had 
similar  delightful  experiences.  Those 
olives  they  served  at  the  banquet 
certainly  had  a  kick.  A  tall  skinny 
fellow  kept  flitting  all  over  the  Astor 
ballroom  scattering  flowers  and  sun- 
shine. It  was  Bruce  Gallup  putting 
the  finishing  touches  on  one  grand 
little  fiesta.  He  collapsed  from  hand- 
shaking at  3:30;  murmuring:  "I  do 
not   choose   to   gallop." 


Nathan  Burkan  was  making  a 
speech  to  the  jury  in  the  lobby. 
"Gentlemen,"  he  said,  "this  woinan 
is  innocent  of  the  murder.  She 
couldn't  hit  anything."  His  wife  was 
standing  alongside  taking  shots  at 
the  penny  shooting  gallery. 


Harry  Rcichenbach  went  Spanish. 
He  was  dashing  all  over  the  place  in 
a  sombrero  and  a  red  blanket  doing 
a  toreador  act.  He  tried  to  throw  the 
bull,  but  there  were  to  many  other 
press  agents  there. 


The  popular  smash  of  the  affair 
was  the  nevvsreel.  Every  title  and 
picture  clicked  with  a  volley  of  laughs. 
Vic  Shapiro  and  Warren  Nolan  were 
cockeyed  from  congratulations  and — 
Well,  they  were  entitled  to  get 
cockeyed,  weren't  they? 


At  the  door  was  genial  George 
Harvey,  official  hostess — Trem  Carr 
came  in  on  the  arm  of  Ray  Johnston 
so  he  could  go  back  and  tell  Holly- 
wood how  to  stage  a  real  party — 
Ruth  Elder  fleiv  in  at  11:30  and 
later  made  a  perfect  take-off  to  the 
Mayfair — Jack  Cohen  wrote  the 
■words  "Naked  Truth"  on  a  memo  to 
check  up  later  as  a  possible  B.  O. 
title — Howard  Dietz,  musical  comedy 
producer,  was  collecting  gags  for  his 
next  shoiv — Oscar  Price  came  on 
specially  from  Hollywood  to  make 
Bruce  Gallup  an  offer  for  the  AMPA 
production — Jesse  Lasky  was  de- 
lighted that  he  did  yiot  have  to  make 
a  speech — Nat  Rothstein,  Pete  Wood- 
hull,  Joe  Seider,  Jerry  Beatty,  Glenn 
Allvine  and  Paul  Gulick  issued  a 
formal  request   to   the  Press  not  to 


mention  that  they  were  there  and  to 
be  sure  and  sign  all  their  names  to 
the  statement. 


Elinor  Millard  of  the  "Burlesque" 
company  came  in  after  the  show. 
After  we  danced  with  her,  we  sud- 
denly found  ourselves  the  most  pop- 
ular guy  on  Broadway.  We  did  a 
nice  business  selling  chances  for  the 
next  dance  which  we  knew  had  been 
dated  up  by  Si  Seadler. 


All  the  Big  Shots  in  town  were 
there.  Every  place  you  moved  you 
stumbled  over  producers,  publishers, 
stars,  directors  and  Paul  Benjamin. 
Paul  sure  ivas  popular.  He  was  dem- 
onstrating a  new  non-re fillable  bottle 
up  in  one  of  the  rooms.  Remarkable 
how  muny  guys  are  interested  in  this 
scientific  stibject. 


We  went  looking  for  this  magic 
room,  and  landed  up  on  the  roof. 
There  we  found  a  bunch  of  the  boys 
and  girls  studying  astrology.  The 
lesson  had  gone  too  far,  to  pick  any- 
thing up,  so  we  shot  down  to  the 
sub-basement  where  we  found  Don 
Hancock,  Ed  McNamee,  Alex  Moss, 
Hank  Linet  and  Al  Selig  in  the  re- 
frigerator all  laid  out  nice  and  life- 
like on  cakes  of  ice.  Somebody  had 
stuck  up  a  sign  alongside:  "The  Skit 
IS  ended,  but  the  headaches  linger 
on." 


Dave  Bader  and  Jack  Trop  turned 
out  a  de  luxe  program  that  was  a 
pip.  Everything  in  it  contributed 
by  AMPA  members.  We  spent  a 
good  part  of  the  evening  looking  for 
the  gal  on  the  cover.  But  Joe  Shea 
probably  saw  her  first.  He  would. 
"The  Trail  of  '98"  is  just  one  of  his 
trailing  numbers,  if  you  get  ivhat  we 
mean. 


Somebody  allowed  Harold  Flavin 
to  sample  a  new  mouth  wash  called 
kimmel.  He  immediately  wandered 
out  into  the  night;  and  has  not  been 
heard  of  since. 


Messrs.  Armando,  Griffith  and 
Glotz  dressed  the  program  up  with 
illustrations  that  were  as  good  as 
if  they  had   been   paid  for. 


Earle  Hanmions  and  Lou  Metzger 
were  seen  wandering  into  another 
party  being  staged  by  the  Knights  of 
Pythias.  They  were  putting  up  an 
aivful  argument  with  the  head 
Kriight  because  they  couldn't  find  the 
ladies.  The  hotel  manager  led  them 
back  to  the  right  place,  and  every- 
thing was  jake. 


Will  the  gentleman  who  left  his 
collar,  tie  and  vest  in  a  washroom  at 
the  Astor  please  call  for  them?  Last 
seen  of  him  he  was  headed  for  Bos- 
ton singing  the  new  AMPA  song,  and 
waving  his  tux  over  his  head.  His 
main  line  for  the  chorus  was: 
"Whoo-pee!" 


NEVER 

in  its 
Ten  Years 

of 

Existence 

has 

There  Been 

Such  A 

Tremendous 

Demand 

for 

Filmdom's  Book 
of  Reference 

as  in 
the 

1928 

Film  Daily 
Year  Book 


"There  Must  Be 
A  Reason" 


VVotta  party!     Wotta  pa.ty! 


I 


Tuesday,  April  3,1 


Films  to  be  Used  in 

Training  of  Soldiers 

IVoshinoto,,  Bureau  of  THE  FILM  DAILY 
Washington— Use  of  talking  pic- 
tures in  the  training  of  soldiers  is  to 
be  tried  out  at  the  infantry  school  at 
Fort  Benning,  Ga.,  it  has  been  an- 
nounced by  the  war  department.  A 
number  of  scenarios  are  to  be  pre- 
pared to  illustrate  training  in  various 
subjects,  showing  of  which  will  be 
followed  by  a  test  to  determine 
whether   they   are   practical. 

Numerous  films  were  taken  and 
used  advantageously  during  the  world 
war  for  training  purposes.  A  con- 
siderable part  of  the  film  was  taken 
up  by  the  titles.  At  times,  it  was 
found  necessary  for  ajn  instructor 
audibly  to  supplement  the  titles  dur- 
ing the  projection  of  the  picture.  An 
apparatus  which  will  record  both 
sound  and  motion  synchronously  and 
thus  enable  lucid  and  simple  explana- 
tion to  be  projected  audibly  and  co- 
incident with  the  depicted  motions 
seems  worthy  of  test- 
Invisible  Camera  Firm  Bankrupt 
Rochester,  N.  Y. — Invisible  Camera 
Corp.,  which  made  a  concealed  cam- 
era, which  used  standard  rnotion  pic- 
ture film,  has  been  forced  into  bank- 
ruptcy with  assets  placed  at  $95,000 
and  liabilities  of  $117,000.  The  cam- 
era is  equipped  with  an  invisible  flash- 
Hght  for  night  work,  and  a  gong  and 
signal  system  which  will  ring  at  any 
desired  place  and  make  a  motion  pic- 
ture of  the  room  in  which  it  is  plac- 
ed. It  is  designed  principally  as  a 
safeguard  against   robberies. 


Coast  Wire  Service 


5  New  M-G-M  Directors 


Lustberg  Joins  Excellent 

Jack  Lustberg,  who  recently  an- 
nounced formation  of  Empire  Prod., 
has    joined    Excellent    Pictures. 

"It  had  been  my  intention  to  go  on  with 
Empire  the  coming  season,  but  after  much  de- 
liberation I  decided  that  what  the  independent 
field  needed  most  was  quality  rather  than 
quantity   in   production,"   Lustberg   said. 


Duke   Distributing   Playgolf 

Hayden  O.  Duke,  who  recently  re- 
signed from  Pathe,  is  New  York  dis- 
tributor for  Playgolf,  Inc.,  with  of- 
fices at  7  E.  42nd  St.  The  company, 
headed  by  Robert  Cotton,  Cleveland, 
handles  the  Playgolf  Practice  Ma- 
chine for  golfers. 


Italian  Firms  Merge 
Rome— Increasing  its  capital  from 
50.000,000  lire  (about  S2,500,000)  to 
150,000,000  (about  $7,500,000),  Socie- 
ta  Immobiliare  Cinematografica  Ital- 
iana,  of  Turin,  will  immediately 
absorb  Cines,  Celic  and  Societe  In- 
dustrie   Cinematographique. 


CRUZE,DWAN,8UTHERLAND, 
CAPRfl,  WIMY,  ON  LIST 

Five  directors,  all  new  to  the  M- 
G-M  banner,  will  begin  work  short- 
ly on  productions  to  be  released  next 
season.  They  are:  James  Cruze, 
Allan  Dwan,  Edward  Sutherland, 
Frank  Capra  and  Chester  M-  Withey. 

Next  week  will  see  two  productions 
being  started,  when  Capra  will  begin 
work  on  "Brotherly  Love,"  co-star- 
ring Karl  Dane  and  George  K.  Ar- 
thur; and  Withey  will  commence 
work  on  "The  Bushranger,"  starring 
Tim  McCoy.  "Baby  Cyclone," 
adapted  from  the  play,  and  a  co-star- 
ring vehicle  for  Lew  Cody  and  Aileen 
Pringle,  will  next  start  under  Eddie 
Sutherland's  direction.  Following 
this,  Allan  Dwan  will  start  Peter  B. 
Kyne's  "The  Tide  of  Empire,"  an 
epic   of  the    California  gold   rush. 

In  the  meantime,  James  Cruze  is 
preparing  to  direct  "Excess  Bag- 
gage," adapted  from  John  McGow- 
an's  play,  and  starring  William 
Haines,  who  w-ill  play  a  young  vaude- 
ville performer. 


DeMille's  55th 

Production  on  De  Mille's 
"The  Godless  Girl"  has  been 
completed,  two  days  under 
schedule-  It  marks  the  55th 
picture  De  Mille  has  personally 
directed  since  "The  Squaw 
Man"  back  in  1913.  Jeanie 
Macpherson  and  De  Mille  are 
cutting  and  editing. 


Making  "Companionate  Marriage" 

Asher,  Small  &  Rogers  and  Sam 
Sax  will  produce  Judge  Ben  Lind- 
say's "Companionate  Marriage,"  it 
is   reported. 


Schertziner  to  Make  Paramount  Film 

Victor   Schertzinger   is   to   direct   a 
picture  for  Paramount. 


Estabrook  with  Paramount 
Howard  Estabrook  has  joined  the 
Paramount    scenario    department. 


STUDIOS  TO  REOPEN  M 
APRIL30F0RIWl|f|| 

Forty   comedies   will   compris 
Hal  Roach  output  for  1928-29. 
studios  are  to  reopen  April  30. 
of    the    comedies    will    star    Cll 
Chase,   ten  co-star   Stan   Laure| 
Oliver  Hardy,   ten  star  Max  EJjV  Ni 
son  and  ten,   Our  Gang. 


Added  to  Cast  Hjyg 

Edmund    Breese    and    Gladysl 
Connell  have  been  added  to  thafcjbE 
of  "The  Perfect   Crime"  whichl 
Glennon  will  direct  for  FBO. 
Miller  is  cameraman. 


fciiie  t 


Hatton  Leaving  Paramountj 

Raymond   Hatton  is  leaving 
mount,   which   will  mean   dissol| 
of  the  Beery-Hatton  team. 


jica: 


»ngi 


Mason  Joins   T-S 

Leslie  Mason  has  been  placed  un- 
der contract  by  Tif?any-Stahl  to  write 
titles. 


Columbia  Signs  Contract 
With  Margaret  Livingston 

Columbia  has  signe-d  Margaret  Liv- 
ingston to  appear  in  several  of  the 
company's    1928-29   productions. 


Hoot  Gibson's  Next 
Upon  finishing  work  in   "Doubling 
for  Trouble,"  Hoot  Gibson  will  start 
in   "Points   West"  by   B.    M.    Bower, 
his  next  for  Universal  release. 


A  Little 

from  ''Lots" 


Bf    tUWH    WIIX 


Gets  Heavy  Role 

G.  Raymond  Nye  will  play  the 
"heavy"  role  in  "The  Deadline,"  di- 
rected by  D.  Ross  Lederman. 


"Chicago"  Passed  in  Ohio 

Cleveland— "Chicago,"  finally  pass- 
ed by  the  Ohio  censor  board,  is  avail- 
able for  general  release  in  Cleveland 
April  22.  It  played  a  one-week  first 
run  engagement  at  Keith's  Palace 
the  week  of  March  18. 


Leavenworth    Showman    Dies 
Leavenworth,    Kan. — Walter    W^al- 
lace,  for  ten  years  associated  with  C. 
F-    Mensing    in    local    theaters,    died 
here  recentlv. 


Correctionville,    la.,    House   Sold 
Correctionville,    la.    —    Cecil    and 
Everette   St.    Peters   has   taken   over 
the   New   Radio  from    Cecil   SefT. 


Mitchell    Convalescing 

Pell  Mitchell,  business  manager  of 
the  Darmour-FBO  productions,  is 
convalescing  following  a  successful 
operation. 


Cast  in   M-G-M   Roles 

Sam  DeGrasse  and  Evelyn  Hall 
have  been  cast  for  "The  Dancing 
Girl,"  to  be  directed  by  Harry  Beau- 
mont for  M-G-M.  Dorothy  Sebas- 
tian plays  the  daughter. 


Dane-Arthur  in  Baldwin  Story 
Frank  Capra  will  direct  Karl  Dane 
and  George  K.  Arthur  in  an  original 
by  Earl  Baldwin,  titled  "Brotherly 
Love,"  with  continuity  by  Baldwin 
and  Lew  Lipton.  Capra,  under  con- 
tract to  Columbia,  was  borrowed  for 
the   M-G-M  picture  by   Harry   Rapf. 


Contract  Effective 

Uniform  contract  for  free 
lance  players  became  effective 
yesterday. 


Hollywood 

GEORGE  BROMLEY,  former 
Alinnesota  exhibitor,  is  visiting 
the  studios.  George  was  a  noted 
college  football  star  before  entering 
the  exhibiting  field. 

*  *         * 

Passing  Show:  Bill  Nigh  viewing 
Jimmy  Cruze's  new  office  at  M-G- 
M;  Jim  Anderson,  one  of  Ted 
Wilde's  assistants,  celebrating  the 
completion  of  Harold  Lloyd's 
"Speedy"  by  playing  golf  on  the 
grass  at  the  Metropolitan  studio; 
Eugene  Zukor,  Harold  B.  Franklin 
and  Sam  Dembow  dining  in  Los  An- 
geles. 

>)>         *         * 

Charles  Maigne,  former  director 
and  scenarist,  is  devoting  much  time 
to  fiction.  His  serial,  "For  Country," 
which  ran  in  the  Argosy,  is  to  appear 
in  book  form,  as  is  "Spanish  Moss," 
for  which  he  gathered  local  color  on 
a  recent  trip  to  Florida  and  Havana. 
Charley  is  a  graduate  of  the  old 
Maurice  Tourneur  "school"  at  the 
World  Film  studios.  Fort  Lee,  and 
his  "co-graduates"  include  John  Gil- 
bert and  Clarence  Brown. 

*  *         * 

Eddie  Byrnes,  one  of  filmdoin's 
most  interesting  characters  and  who 
was  a  member  of  D.  W.  Griffith's 
unit  for  several  years,  has  finally 
reached  Hollywood.  Eddie  toured 
Europe  vnth  Griffith  and  was  more 
than  at  home  with  royalty. 


I  at  bo 


k  ttlO: 


STATEMENT     OF     THE     OWNERl 
MANAGEMENT,     CIRCULAl 
ETC.,    REQUIRED    BY    THE    AC! 
CONGRESS  OF  AUGUST  24,  1912 
Of  "THE  FILM  DAILY,"  publishe 
except    Saturday    at    New    York,    N. 
April   1,    1928. 
State   of    New   York,     )  55_ . 
County  of   New   York,  J 

Before  me,  a  notary  public,   in  and  fi 
State  and  County  aforesaid,  personally  api'K 
Donald  M.  Mersereau,  who,  having  beet'll 
sworn  according  to  law,  deposes  and  sayha 
he  is  the  Business  Manager  of   "THE  SI 
DAILY."    and    that    the    following    is,  ii 
best  of  his  knowledge  and  belief,  a  true 
raent  of  the  ownership,  management  (i 
daily    paper,     the     circulation),     etc., 
aforesaid    publication    for    the    date    sh( 
the    above    caption,    required    by    the 
August    24th,    1912,    embodied    in   Secti( 
Postal   Laws   and   Regulations,   printed 
reverse  of  this  form,  to  wit; 

1.  That   the   names   and   addresses 
publisher,    editor,    managing   editor,   and 
ness    manager   are: 

Publisher:    John   W.    Alicoate.    1650 
way,   New   York,   N.   Y. ;   Editor,   Mai 
Kann,    1650    Broadway,    New    York,    Nj 
Managing    Editor,     Maurice    D.     Kann, 
Broadway,      New      York,      N.      Y.; 
Manager,  Donald  M.  Mersereau,  16S( 
way.  New  York,  N.   Y. 

2.  That    the    owners    are:     "Wid'i 
&    Film    Folk,"    Inc.,     1650    Broadway, 
York.  N.   Y.;  John  W.  Alicoate,   1650  ' 
way.    New   York,    N.    Y. ;    Pearl    Dannei 
1650    Broadway,    New    York,    N.    Y.; 
Dannenberg,    1650    Broadway,    New    Yot) 
Y. ;     Edna    Sussman,     1650    Broadway, 
York,  N.  Y. 

3.  That    the    known    bondholders 
gees    and    other    security    holders    owi 
holding    1    per   cent   or   more   of    total 
of   bonds,    mortgages,   or   other   securities 
None. 

4.  That    the    two    paragraphs    next 
giving  the  names  of  the  owners,   stoc' ' 
security   holders,   if   any,   contain   not  oi 
list    of    stockholders    and    security    hold 
they   appear   upon   the   books   of    the 
but    also    in    cases    where    the    stockholde 
security  holder  appears  upon  the  books  _o 
company  as   trustee   or   in  any  other  fi(* 
relation,   the   name   of   the   person   or  _C0| 
tion  for  whom  such  trustee  is  acting,  is  g     , 
also    that    the    said    two    paragraphs    00     tie 
statements    embracing   affiant's    full   know 
and    belief    as    to    the   circumstances    and 
ditions   under  which   stockholders   and  sec 
holders    who    do    not    appear    upon    the   ! 

of    the    company    as    trustees,    hold    stock 
securities    in    a   capacity   other   than   that 
bona   iide   owner;   and   this   affiant   has  no 
son  to   believe  that  any  other   person,  ass 
tion,  or  corporation  has  any  interest  dire<    ;■.; 
indirect    in    the    said    stock,    bonds    or 
securities   than   as   so   stated   by   him. 

5.  That     the     average     number     of    C( 
of   each   issue   of   this   publication   sold  or 
tributed,    through    the    mails    or    otherwise 
paid    subscribers   during   the    six    months 
ceding  the  date,   shown  above   is   5,320. 

D.    M.    MERSEREAl 
Business    Mani 
Sworn    to    and    subscribed    before    me 
30th    day    of    March,    1928. 

(Seal)   Florence    C.    Lj 
(My    commission    expires    March    31,    19 


pl 


insK 

kF 

mveri 

all 

Itjes 


c 
ilem, 
isi.  V 

'lii  i 


ill 

Hflj 


»i(ii 


fjy  Extend  Tax  Exemptions  to  SI  Admissions 


HEWSPAPER 
FILMDOM 


ALL  THE  MEWS 
ALL  THE  TIME 


LIV    No.  4 


Wednesday,  April  4,  1928 


Price  5  Cents 


Overseas 

||<JSE    who    know    their 

icture  business  are  pretty 

uich    worried     over     Eu- 

complications.  Overseas, 

(ji  ica's  best  markets,  the 

:  are  in  so  to  speak,  and  fu- 
liling-  is  apt  to  be  rather 

at  home,  only  a  com- 
rt  handful  realize  that 
lappens  on  the  other  side 
very  definite  influence  on 
tire  make-up  of  the  busi- 
When  you  realize  that  30 
per  cent  of  the  world's 
comes  from  foreign  sales 
lat  those  revenues  are  in 
jeopardy,  it  becomes  eas- 
understand  why  the  con- 

Eyes  on  France 

he  right  of  you  appears  the 
;ic,  inside  story  of  how  the 
in  the  French  situation  are  be- 
noeuvered.  Hays  is  in  Paris, 
ally  all  of  Europe  has  its 
d  eyes  on  him,  awaiting  with 
:  what  he  does  and  how  he 
,  For  France  may  be  said  to 
nt  the  crux  of  the  entire  Euro- 
roblem.  His  course,  it  may 
imed,  will  be  punctuated  with 
;  and  judgment.  The  stakes 
ivy.  The  reasoning  must  be 
since  any  misstep  might  easily 
the  economic  fibre  of  the  in- 
as  it  rarely,  if  ever,  has  been 

Happy  Family 

ly  Grainger  stays  on  with  Fox 
e  more  years  and  the  happy 
circle  at  Fox  carries  on.  There 
.rmony  prevalent  there  that  is 
i  widespread  throughout  the 
is  it  should  be.  Each  execu- 
)ves  through  a  familiar  groove, 
the  appointed  tasks,  sidetrack- 
litics  for  the  advancement  of 
ganization,  Bill  Fox  tops  the 
course.    Jack  Leo,  little  heard 

contact  on  finances — always 
ant.       Then    Sheehan    on    the 

Everybody  knows  what  he's 
at  the  studio.  And  Grainger 
DCS  more  to  help  the  Pullman 
;et  its  dividend  dates  than  any- 
re  know. 

KANN 


SITUATION  ABROAD  DEUCATE; 
ALL  EUROPE  WATCHING  FRANCE 


Continental  Markets  On  Up 

Trend;  Activity  Far  Flung 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Films  are  growing 
more  popular  in  Europe;  production 
is  on  the  increase  and  American  pic- 
tures are  not  finding  the  wide  market 
whicii  was  once  theirs.  This  decline 
will  be  more  than  oiTset  by  the  stead- 
ily growing  number  of  new  theaters — 
there  were  72ii  built  in  Europe  last 
year — and  the  anticipated  increase  in 
rentals.  These  observations  are 
drawn  by  George  R.  Canty,  trade 
commissioner  for  films  and  represen- 
tative of  the  M.  P.  Section  of  the 
Bureau  of  Foreign  and  Domestic 
Commerce  in  Paris  and  are  included 
in  a  special  bulletin  made  public  yes- 
terday. New  theaters  of  the  Amer- 
ican type  are  being  built.  Last  year, 
according  to  Canty,  there  were  7ZZ 
either  newly  built  or  reconstructed 
in  Great  Britain  and  Continental 
{Continued    on    Page    3) 


B.  AND  K.  PROriTS  FOR 
mm  $362,982 

Chicago — Balaban  and  Katz  report 
an  increase  of  $362,982  in  profits  for 
1927.  Last  year's  net  totaled  $2,021,- 
092  as  against  $1,658,110  for  1926. 
The  current  report  shows  earnings  of 
$6.89  on  the  common,  an  increase  of 
61  cents  per  share  over  1926.  The 
corporation's  surplus  is  now  over 
$4,000,000.  Outlook  for  1928  is 
bright,  executives  report  to  stock- 
holders. 


Fox  and  Eastman  Lead 
General  Stock  Uprise 

Eastman  Kodak  and  Fox  Film  "A" 
were  film  features  on  the  Exchange 
yesterday  when  most  film  stocks 
closed  at  higher  prices.  Eastman 
common  gained  55^  points,  closing 
at  174^,  a  new  high.  Fox  "A"  stock 
jumped  4^  points.  Both  were  active 
issues,  15.500  shares  of  Eastman 
(Continued  on  Page  2) 


Decree  Stands 

Paris  (By  Cable)  —  Despite 
the  prevailing  mystery  over  its 
actual  operations,  the  French 
decree  stands,  where  closer 
watch  by  the  American  trade, 
which  it  hits  principally,  might 
have  resulted  otherwrise.  The 
four-to-one  arrangement  is  in- 
consequential, since  it  can  be 
changed  any  time  by  a  vote  of 
the  entire  commission  of  32 
members,  which  is  dominated 
by  M.  Sapene,  publisher  of 
"Le  Matin." 


DIX  WITH  PARAMOUNT 
FOR  FOUR  MORE  FILMS 


OVcst  Coast  Bureau,  THE  FILM  DAILY) 
Hollywood — Richard  Dix  has  re- 
newed his  contract  with  Paramount 
for  one  year.  The  deal  just  closed 
calls  for  four  pictures.  Dix's  popu- 
larity throughout  the  country  is  tre- 
mendous. Many  are  of  the  opinion 
that  he  is  the  outstanding  individual 
bet    in    the    Paramount   line-up. 


TAX  CUT  IS  DEPENDENT 
ON  TREASURY  SiPlUS 


Washington  Bureau  of  THE  FILM  DAILY 
Washington  —  Increase  from  75 
cents  to  $1  of  the  admissions  exempt 
from  tax,  as  provided  in  the  revenue 
bill  passed  by  the  House  last  Decem- 
ber was  yesterday  given  the  approval 
of  the  Treasury  Dep't.  by  Secretary 
Mellon  appearing  before  the  Senate 
Finance  Committee.  The  change, 
Mellon  told  the  committee,  will  result 
(Continued    on    Page    3) 


Future  of  American  Films 

Depends  Largely  On 

Will  H.  Hays 

Paris  (By  Cable) — The  future  of 
American  pictures  in  Europe  is  hang- 
ing in  the  balance.  All  Europe  is 
watching  what  happens  in  France 
and  what  Will  H.  Hays  does  about 
it.  If  his  trip  here  does  nothing  else, 
it  has  been  worthwhile  from  this 
angle: 

it  is  now  felt  that  the  real  leaders 
in  America  for  the  first  time  have 
turned  their  attention  seriously  to 
pioblerns  in  Europe.  Those  who 
hold  this  view  point  to  the  fact  that 
the  titular  head  of  the  American  in- 
dustry is  in  Paris  to  personally  han- 
dle a  situation  which  is  complicated, 
delicate  and  serious. 

Hays  is  in  daily  conference  with 
Embassy  officials  and  representatives 
of  the  Department  of  Commerce.  He 
spent  five  hours  with  the  latter  on 
Saturday  and  had  a  long  session  yes- 
terday, familiarizing  himself  with  de- 
tails. A  conference  with  Eduoard 
(^Continued    on    Page    3) 

europeanIloTagain 


London  (By  Wireless) — Talk  of  a 
European  bloc  against  American 
films  which  has  waxed  warm  and 
cold  for  over  a  year  in  London, 
Paris  and  Berlin  is  again  under  way. 
Paul  Ebner,  president  of  the  Maxim 
Gesellschaft  of  Berlin,  is  here  to  ally 
English  interests  in  a  tri-cornered 
cartel,  Germany  and  France,  of 
course,  figuring  in  as  the  other  par- 
ticipants. Ebner  anticipates  the  bloc 
will    be   functioning   by    May. 

Brockliss  Named  Head 

of  T.-S.  in  Europe 

J.  Frank  Brockliss  has  been  ap- 
pointed European  sales  representa- 
tive for  Tififany-Stahl,  with  headquar- 
ters at  Paris.  He  already  has  left 
to  take  over  the  new  post. 

Brockliss  has  represented  Ameri- 
can companies  in  Great  Britain  and 
on  the  Continent  and  was  instrumen- 
(Continued    on    Page    3) 


THE 


DAILY 


Wednesday,  AprQ  M^i 


Financial 


Vol.  XIIV  Nfl.  4  Wednesday.  April  4, 1928  Price  5  Cents 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  \-.  and 
copyright  (1928)  by  Wid's  Films  and  tilm 
Folk  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager.  Entered 
as  second  class  matter.  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday. 
New  York.  Hollywood,  California — Ralph 
Wilk  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London— Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  VV.  I.  Berlin— Lichtbildbuehae, 
Friedrichstrasse,   225. 


U.  A.  Broadcast  Fails 

to  Click  in  Ottawa 

Ottawa — Now  tliat  there  has  been 
ample  opportunity  to  check  up  on 
the  U.  A.  radio  hour,  it  appears  the 
broadcast  was  pretty  much  a  total 
loss  here.  Reception  was  terrible. 
Station  CNRO,  an  air  blaster,  pump- 
ed out  a  program  all  evening  that 
prevented  most  fans  from  getting 
outside  stations.  Many  people  were 
apparently  more  interested  in  the 
hockey  match. 


U.   A.   After   Its    10    Best 

United  Artists,  during  its  9th 
anniversary  month  which  is  April,  is 
asking  critics  to  select  the  10  best 
United  Artists'  pictures  from  a  list 
of  all  pictures  the  company  has  re- 
leased. 


High 

(s)  Am.  Seat.  ...  42 J4 
Cc-b)   do    OS    36     ..104J4 

Bal.    &    Katz    

(c)  Con.  Fm.  Ind.  I6J/2 
(c)  do  pfd.  . .  .  24fi 
(s)   East.     Kodak     .180 

'(.s)     do    pfd 

(c)    Film  Insp 4 

(s)  First  Nat.  pfd..  100 
(s)  Fox  Fm.  "A".  82 
(c)    Fox   Thea.    "A"   19 

'tc)    Intern.  Proj 

*(i>)    Keiths    OS    40.    ... 
(s)        do    com. 

ii)        do    pfd 

(s)    Loew's,    com.     . 

(sj        do    pfd 

(h)  do  6s  41ww.  . 
(b)  do  Os41x-war. 
Cs)  M-G-M  pfd.  .  . 
(s)  M.  P.  Cap.  .  . 
•(s)  Orph.  Cir.  .  .  . 
*(s)  do  pfd.  ... 
(s)    Para.     F-L     .  .  . 

*(s)      do    pfd 

(b)     do    6s    47 

Cb)   Par.  By.S^sSl. 

(s)    Pathe    

(s)        do    "A"    

(b)  do    7s    37    .. 
(0)   Roxy    "A"     .  .  . 
(o)        do    units     .  . . 
(o)        do    com. 
(.0)    Skouras  Bros.   . 

Stanley    Co.     .  . 
(o)    Technicolor 

(c)  Trans-Lux 
(o)  United  Art.  .  . 
(o)  do  pfd. 
*(o)  Univ.  Ch.com, 
*(o)  do  pfd.  ... 
(c)  Univ.  Pict.  .  .  . 
*(s)  do  pfd.  ... 
(c)    Warner  Bros.    . 

(s)        do    "A"    

(c-b)   do    e'As    28.. 


Low    Close      Sales 


42 /s 
104?i 

23i^ 
169/8 

■4" 
106 
775^ 
18 


20 

20 

9iy2 

93/2 

7V4 

70 

10234 

102  H 

no 

109-54 

100?^ 

100/, 

257/8 

2S7A 

6 

6 

lio/i 

lis/ 

100^ 

100/ 

103 

103 

i'A 

iH 

15 

15 

08 

68 

30 

32 

3.! 

36 

7 

8 

37 

40 

46 

44 

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4 

434 

4/« 

13 

15 

SO 

85 

80 

85" 

23 

23 

22 

21  a 

33/ 

32 

110 

110 

42  y> 

104M 

7&y2 

16/ 

24 
174^8 
122^ 

4 
106 

82 

im 

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9syi 

20 

93/ 

70 
102^ 
110 
100^ 

25/8 
0 

29 

99/ 
lioys 
12m 
100/8 
103 
3M 

15 

68 


1,100 
10,000 

"366 
2,800 

15,500 

'166 

100 

10,000 

800 


100 

100 

10,500 

200 

12,000 

18,000 

100 

100 


6,000 

7,666 

11,000 

1,300 

200 

2,000 


44?-8       

kVs      3,766 


23 

97  H 

21|i 
32 
110 


100 

'766 
3,200 
7,000 


Price  Slashes  in  New  Orleans 

New  Orleans — The  Saenger  has 
cut  its  scale  from  65  cents  to  50 
cents  top  and  the  Orpheum  from  75 
to  50  cents.  These  are  week  day 
prices. 


Jack  White  in  Town 
Jack   White   and    his    wife,    Pauline 
Starke,  arrive  from  Los  Angeles  to- 
day aboard  the  Manchuria.     The  trip 
was  made  via  the  Panama   Canal. 


Pettijohn  Returns 
Charles   Pettijohn,   counsel    for   the 
Hays  organization,  is  due  back  today 
from  a  vacation   in   Europe. 


When  you  think  of 

I  N  S(U  R  A  N  C  E 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 


Bnrant     3040 


*  Last   Prices   Quoted. 

(b)  Bond    Market. 

(c)  Curb   Market. 

(o)   Over  the   Counter    (Bid  and   Asked), 
(s)    Stock  Exchange. 

NOTE:    Balaban   &  Katz  is  listed  in  Chicago; 
Skouras,    St.    Louis;    Stanley,    Philadelphia. 

Fox  and  Eastman  Lead 
General  Stock  Uprise 

{Cimtinued  from  Page  1) 
changing  hands,  and  10,000  shares  of 
Fox  selling  at  82. 

First  National  first  preferred  gained 
two  points,  closing  at  106;  M.  P. 
Capital  Corp.,  up  one  point,  at  6; 
Loew's,  Inc.,  pfd.,  up  Y^,  at  102^; 
M-G-M  pfd.,  up  Yi,  at  25^;  Para- 
mount, common,  up  Yi.  at  116)^; 
Warner  Bros.  "A",  up   Y^,  at  Z2. 

Universal  common,  listed  on  the 
Curb  Market,  gained  two  points,  last 
selling    at    23. 

Eastman  Net  Over  $20,000,000 

Net  profits  of  Eastman  Kodak  Co. 
for    1927,    totaled    $20,142,161. 

Schwartz  in  Rockville   Center 

The  Davison-Wright  property  at 
Merrick  Road  and  Park  Ave.,  Rock- 
ville Centre,  L.  I.,  has  been  purchas- 
ed by  A.  H.  Schwartz,  who  will  erect 
a  $1,000,000  theater  and  business 
structure  on  the  site.  The  theater 
will  seat  2,250. 


123  HOUSES  IN  CANADIAN 
CHAIN;  DEBENTURES  OUT 


Famous  Players  Canadian  Corp., 
Ltd.,  owns  and  is  interested  in  123 
Canadian  theaters,  seating  139,261. 
The  company  leases,  owns  or  con- 
trols 72.  houses  seating  77,658  and  is 
a  substantial  shareholder  in  other 
companies  which  brings  total  hold- 
ings up  to  the  figure  mentioned 
above.  These  facts  became  public 
yesterday  in  connection  with  an  of- 
fering bv  the  Royal  Securities  Corp. 
of  an  issue  of  $3,000,000  of  20  year 
6Y2  per  cent  gold  debentures.  The 
offering  price  was  100  and  accrued  in- 
terest, to  yield  6Y2  per  cent.  The  pro- 
ceeds will  be  employed  to  redeem  $1,- 
092,000  of  6H  per  cent  first  preferred 
stock  and  $1,000,000  of  8  per  cent  sec- 
ond preferred  stock,  as  well  as  for 
general  corporate  purposes.  Under 
the  trust  indenture,  holders  of  these 
debentures  will  be  entitled  to  purchase 
common  stock  without  par  value, 
ranking  equally  with  the  320,000 
shares  to  be  issued  and  outstanding, 
at  the  rate  of  ten  shares  of  common 
for  each  $1,000  debenture  held,  the 
purchase  prices  ranging  from  $25  for 
the  period  over  March  31,  1930,  to 
$35  a  share  to  and  including 
March    31,    1933. 


And  That's  Ih 


By  PHIL  M.  DALY 


"U"  Gives  Up  Milwaukee  House 

Milwaukee  —  Universal  has  given 
up  the  Fern.  It  bas  been  leased  to 
M.  Therion,  who  will  take  posses- 
sion April  8. 


Fischer  Turns  Back  Theater 
Milwaukee  —  George  Fischer  is 
turning  back  the  Ritz,  North  Mil- 
waukee, to  the  owner,  Mike  Brum, 
who  will  take  over  the  house  on 
May  15. 


Chandlee   Awaiting   F*rint 

Harry  Chandlee  is  remaining  in 
New  York  to  edit  "A  Bit  of  Heaven" 
for  Excellent,  as  soon  as  the  print  ar- 
rives in  the  East.  Bryant  Washburn 
and    Lila    Lee   are   co-starred. 


PROMPT  reaction  of  exhibifi 
Morris    Month   has   charai 
the    May    observance,    since 
started   in    1926.     Sam   E.   Ml 
popular   with   showmen,   the 
over,    because    he    knows    hil 
has  courage  and  foresight. 

Eve     Bernstein,     member 
Warner    publicity    staff,    has  ir 
author.     "Tragedy,"  a  short  ;n 
hers    appears    in    April    Scrib  -' 


|wW9  mksyi 

hm( 


JOHNNY 


gra 


Harry  Gi 

[Fred    Kot- 
■ouise   L  sj 
I  Sojin 

4nna    M,'  V 
I  Scooter 


ml  lis 

CuiNAfoi 

Charlie 


"This   is   a   better   comedy   than 
those  Mr.  Hines  has  released  in  f.i 
two  or   three   years   for   the    reasoti 
comedy  and  thrills  are  combined 

■ — Pete  Harrison's  Jfl 

A  %At  national 


avb: 


CaU 
WAFILMS,  Inc. 

Walter  A.   Futter,   Pre*. 

for 

Library  Stock  Scenes 

New    York  Hollywood 

130  W.  46th  St.       c/o  Leon  Schlesinger 
Bryant  8181      1123   No.   Bronson  Ave. 


Colman  in  "Scarlet  Pimpernel" 

Ronald  Colman,  who  left  New 
York  yesterday,  may  first  star 
in  "The  Scarlet  Pimpernel,"  by  Bar- 
oness  Orczy. 

Samuel  Goldwyn  arrives  on  the 
Mauretania  Friday  from  Europe  and 
will  at  once  proceed  to  Hollywood. 


*WE  NEVER  DISAPPOmr 


PMHIOWFIIH 


INCORPORATED 

220  WEST 42^-°  STREET 

NEW  YOPK 


PHONE-CHICKERINC    2937 


ALLAN  A.LOWNES.  CEN.MCR. 


POSSESSES 


liio 


A 

Tilling 
fame 
■ling 


i 


llil! 


THC 


Wednesday,  April  4,  1928 


DAILY 


Continental  Markets 

On  Up  Trend 

(Continued  from  Page  1) 

ountries,  having  an  aggregate  seat- 
tig  capacity  of  400,000.  In  new  con- 
truction  Germany  had  a  long  lead 
vith  280  having  a  capacity  of  130,000. 
Jreat  Britain  followed  with  100  with 
apacity  of  95,000  while  France  built 
i8  with  a  capacity  of  50,000. 

These  three  countries.  Canty  points  out, 
.re  producing  more  and  better  films  than 
efore.  Many  smaller  countries  are  exerting 
'Very  effort  to  establish  native  industries. 
:anty  estimates  in  1927  features  produced 
n  Europe  numbered  460,  involving  $16,- 
lOO.OOO.  Most  of  these  came  from  German, 
Jritish  or  French  studios.  Germany  pro- 
luced  241;  France  followed  with  74,  while 
}reat  Britain  turned  out  44  during  the  year. 
'eland  produced  17  features:  Austria,  16; 
:zechoslovakia,  11;  Sweden,  10;  Denmark, 
Italy,    5. 

American  features  distributed  in  Great 
Sritain  numbered  723,  an  increase  of  about 
100  over  the  previous  year.  However,  our 
•elative  share  of  the  British  market  declined 
ilightly.  Germany  took  192  American  films 
n  1927,  a  drop  of  37  from  1926  while  France 
ook  368  as  compared  with  444  the  previous 
fear.  In  Germany  and  France  the  ratio  of 
fVmerican  films  to  the  total  number  exhibited 
leclined  as  compared  with    1926. 

While  increased  production,  says  Canty, 
our  chief  European  markets  will  unques- 
tionably have  a  tendency  to  lower  the  pro- 
|)Ortion  of  American  films  shown,  this  de- 
dine  will  be  more  than  offset  by  the  steadily 
growing  number  of  new  theaters  being  built 
ind  the  resultant  increase  in  film  rentals. 
In  the  long  run  it  is  probable  that  the  next 
few  years  will  witness  an  increase  in  revenue 
From  exports  of  films  to  the  European  mar- 
ket,   in   his   opinion. 


Europe  Built  733  Theaters  in  1927 

Washington  Bureau  of   THE  FILM   DAILY 

Washington — ^This  is  an   analysis  of  the    European  market  in   1927,   as 

prepared  by  George  R.  Canty,  American  trade  commissioner  in  Paris,  who 

functions  under  direction   of  the   Motion  Picture   Section,   Specialties   Divi- 
sion  of   the   Bureau   of   Foreign   and   Domestic   Commerce: 

Number  Feature 

Country                           of  new  Seats                films  Estimated 

theaters  added           produced  total  cost 

Great    Britain    100  95,000                  44  $2,600,000 

Norway      5  3,875                     3  15,000 

Sweden      9  4,000                   10  350,000 

Denmark     10  3,000                     6  275,000 

Netherlands      8  6,000                    2  20,000 

Belgium     2  2,200                    4  20,000 

France     68  50,530                  74  2,250,000 

Spain    and    Portugal    ..        56  12,000                 12  200,000 

Italy     15  10,000                   5  160,000 

Greece    and    Albania     21  14,000                     1  1,500 

Bulgaria     6  3,500                   .  .                      

Rumania      14  10,000                    3  10,000 

Hungary      4  2,000                    4  70.000 

Austria      4  2,000                   16  200,000 

Switzerland     8  5,000                     1  5,000 

Czechoslovakia      49  15,000                   U  125,000 

Germany      280  130,000                241  10,000,000 

Poland      50  15,000                  17  350,000 

Baltic     States     4  2,000                   . .                     

Finland      20  6,500                    4  30,000 

Total      7ii  391,605                458  16,681,500 


Brockliss  Named  Head 

of  T.-S.  in  Europe 

(Continued  from  Page  1) 
tal  in  making  "Queen  Elizabeth," 
with  Sarah  Bernhardt  in  the  leading 
role.  In  1922,  Brockliss  established 
the  M-G-M  organization  for  the  Con- 
tinent and  became  managing  director. 
After  leaving  that  organization,  he 
became  managing  director  of  First 
National  in   Great   Britain. 


Tax  Gut  Dependent 
On  Treasury  Surplus 

iCotttinued  from  Page  1) 

in  a  reduction  of  about  $8,000,000  in 
revenue. 

The  Treasury  head  also  recom- 
mended a  reduction  from  thirteen  and 
one  half  to  twelve  per  cent  in  the 
general  corporation  income  tax  with 
an  increase  in  exemption  from  $2,000 
to  $3,000  in  the  case  of  corporations 
with  incomes  not  in  excess  of  $25,000 
and  revision  of  the  rates  on  income 
between  $14,000  and  $75,000. 

These  changes  are  based  on  a  sur- 
plus of  $200,000,000.  However,  if 
flood  relief  and  other  expenditures  re- 
duce the  surplus  to  $182,000,000,  the 
Treasury  recommends  only  reduction 
of  the  general  corporation  rate  and 
revision  of  the  individual  income 
rates  and  would  not  approve  an  in- 
crease in  the  exemption  from  admis- 
sion  tax. 


Hyman  Gets  N.  Y.  Strand; 
Plunkett  on  Stage  Units 

Management  of  the  New  York 
Strand  has  been  turned  over  to  Ed- 
ward L.  Hyman,  who  will  operate  it 
in  conjunction  with  the  Brooklyn 
Strand,  where  he  has  been  in  charge 
for  a  number  of  years.  Joe  Plunkett, 
at  present  managing  director  of  the 
New  York  house,  has  been  placed  in 
charge  of  stage  units  for  the  Stan- 
ley Co. 


Ontario   Censor   Bill   Dies 

Ottawa  —  Special  censorship  for 
children  and  the  raising  of  the  age 
limitation  from  15  to  16  for  children 
to  attend  pictures  have  been  defeated 
in    the    legislature. 


Stanley  in  New  Quarters 

Philadelphia— The  Stanley  Co.  is 
now  located  in  new  executive  quar- 
ters on  the  second,  third  and  fourth 
floors  of  the  Earle  Bldg.,  11th  and 
Market. 


Assistant  Manager 

Young  man  two  years  experience  in  theatre 
business,  desires  to  make  a  change.  Knows 
all  angles   of   theatre.      A-1   references. 

c/o    Film   Daily 


Box    M-386 
1650   Broadway 


N.  Y.  C. 


jTo  near  the  Ocean  it's  called. 

Xthel^reakcrs 

^o  modem  in  eouipment  and 
weU  conducted  it  is  known  as 
one  of  the  Worlds  finest  Hotels 

So 
plan  a  Sojourn  by  die  Sea  and  visit 

1Brcaker$ 

ATLANTIC  QTY 

NEW  JERSEY 

Joel  Hillman  Julian  A.  Hillman 

President  Vice-President  &  Manager 


Quebec  Law  for  Minors 
Applies  to  Churches,  Too 

Montreal  • —  Churches,  as  well  as 
theaters  are  on  the  blacklist  in  this 
province  insofar  as  showing  pictures 
to  children  under  16  are  concerned. 
The  new  law  a  boomerang  for  re- 
ligious agitators  in  that  the  new  act, 
now  in  force,  applies  to  churches  and 
Sunday  schools  where  pictures  have 
been  regularly  or  occasionally  shown. 
This  matter  was  not  brought  up  be- 
fore the  legislature  at  Quebec  when 
the    legislation    was    being    discussed. 


All  Europe  A 

Watching  France 

(.Continued  from  Page   1) 

Herriot,  Minister  of  Public  Instruc- 
tion, who  will  operate  the  French 
decree,  returns  to  Paris  on  Tuesday, 
following  an  Easter  vacation  at 
which  time  Hays  will  confer  with 
him.  Hays,  in  the  interim  is  pur- 
suing a  firm,  but  polite  policy.  His 
suite  at  the  Crillon  is  open  to  any 
and  all  callers.  Leaders  in  the  French 
trade  do  not  quite  grasp  this  proced- 
ure. They  expected  the  American 
trade  to  react  favorably  to  the  decree 
and  the  administrative  regulations 
which  would  compel  the  purchase  of 
French  product  at  exorbitant  prices, 
naturally,  in  return  for  censor  visas 
under  which  foreign  and  American 
pictures  can  be  shown  in  France. 

The  general  tone  of  the  European 
press  on  Hays'  visit  is  very  friendly. 
Some  papers,  however,  are  severely 
criticizing  the  American  industry  for 
its  many  errors  of  policy  in   Europe. 


Pearson  Returning  East 

Los  Angeles — Elmer  R.  Pearson  of 
Pathe  is  en  route  to  New  York,  fol- 
lowing conferences  with  Joseph  P. 
Kennedy,  FBO  head,  who  is  acting 
as  Pathe  advisor. 


La  Plante  in  Five  Next  Year 

Laura  La  Plante  will  make  five, 
pictures  in  1928-29  for  Universal.  Thel 
titles  are  "Home  James,"  "One  Rainy; 
Night,"  "That  Blonde,"  "Dangerous?, 
Dimples"  and  "The  Last  Warning." 


vv^eIhe^,' 


WHEN     IN     WASHINGTON     VISIT 
HARVEY'S    RESTAURANT,    11th   and 
PENNA.  AVES.  FAMOUS  SINCE  1856 


PRODUCED 
FOR 


THERE  ARE 
MORE 

— hone  St- to- goodness 
laughs  in  an 

"OSWALD*^ 

picture  than  in  any 

other  cartoon 

BECAUSE 
— the  themes  are  original 
— the  gags  are  original 
— the    action   is   not 

padded 

"OSWALD" 

THE    LUCKY    RABBIT 
Produced  By 

Winkler  Pictures 

INCORPORATED 


Vmversai\ti\mil\l  Cartoons 


1 


SENTRY    SAFETY    CONTROL 

attached  to  any  standard  projector 
is  a  guarantee  that  no  film-fire 
can  occur. 

Its  cost  is  trifling,  its  protection 
is  absolute.  It  means  your 
audience,  your  employes,  your 
investment  are  safe  from  the 
worst  menace  in  theatre  operation 
—  fire! 

And  it  gives  you  that  priceless 
possession  -  peace  of  mind. 


I 


i 


CORPORATtOh 


I3lh  and  Cherry  Sts.,  PHILADELPHIA      1 560  Broadway,  NEW  YORK 
And  AH  Branches  of 

NATIONAL  THEATRE    SUPPLY   COMPANY 


.r-r^ 


The  positive  fire  preventer.   Can  be  attached  to  any  projector.    Costs  only  a  few  cents  a  day. 


i 


1 


5  &  R.  Notifies  Fox  That  Northwest  Deal  is  Off 


^NEWSPAPER 
^FILMDOM 


ULTHE  MEWS 
ALL  THE  TIME 


D.  XLIV     No.  5 


Thursday,  April  5,  1928 


Price  5  Cents 


Vew  Wonders 

f^HINK  of  it!    Motion  pic- 
tures      transmitted       over 
telephone  wires.    Spanning 
I  ist   1,000  miles  of  land  and 
s,  ten  feet  of  film — merely  a 
,  it  is  true — yesterday  were 
.1  into  New  York  from  Chi- 
,.,    thus    demonstrating    that 
1  age  of  wonders  is  far  from 
u^ting  itself. 

ir    mystery    of   a    darkened 

1,    a    pin    head    of    brilliant 

:;  playing  against  a  celluloid, 

idrical    strip,    the    drone   of 

I  miliar  and  exciting  motors. 

ral  minutes  pass  and  a  foot 

a   half   of   motion   pictures 

;  jumped  from  one  American 

liopolis   to   another.    Epoch- 

ir.g  progress  for  the   hand- 

of     vital     national     news 

its.     Who  can  say  what  un- 

\vn  fields  remain  for  motion 

ures,   aided   and   abetted   by 

wizardy  of  modern  science? 

A  Celebration 

ne  years  ago  today,  a  band  of 
y  souls  formed  United  Artists, 
ays,  the  personality  group  in  the 
stry,  the  dawn  of  its  tenth  year 
;  the  company  flourishing  as 
r  before.  Under  the  guidance  of 
Schenck,  United  is  geared  more 
pactly  than  at  any  other  time  in 
iventful  history.  Its  record  is, 
ourse,  like  an  open  book.  Corn- 
ed to  a  poHcy  of  making  them 
t  rather  than  making  them  often, 
individual  ideas  find  full  ex- 
sion.  You  may  not  get  many 
1  United  Artists,  but  you  usually 
them  good. 

J.  S.  Dicker  son 

strong  counsellor  and  a  worthy 
ciate  has  been  lost  by  the  Motion 
ure  News.  In  the  death  of  J.  S. 
terson,  innumerable  exhibitors 
lUghout  the  nation  have  lost  a 
npion.  Drawing  upon  his  exten- 
background  as  an  oldtime  show- 
I,  Dickerson  recognized  the  many 
)lems  of  the  exhibitor  and,  draw- 
up  that  knowledge,  did  much 
I  William  A.  Johnston  to  shape 
sane,  constructive  editorial  pol- 
which  always  has  been  charac- 
itic  of  the  News, 
^e  voice  our  regrets  at  an  untime- 
)assing. 

KANN 


MOTION  PICTURES  TRANSMriTED 
BY  WIRE  FROM  CHICAGO  TO  N.Y. 


a  W  HOB,  1928 
COAL  OF  SCHNE  OW 


Gloversville,  N.  Y. — Twenty  thea- 
ters in  Ohio  is  the  goal  set  by  Schine 
Enterprises  for  1928,  it  is  declared. 
The  company  recently  completed 
plans  for  new  financing,  with  stock 
being  offered  on  the  New  York  mar- 
ket by  Bonner,  Brooks  &  Co.  The 
firm  now  has  80  theaters  in  39  cities. 
Four  of  the  houses  are  in  Ohio,  with 
four  more  under  construction  and  ne- 
gotiations under  iivay  for  eight  addi- 
tional theaters. 


J.  8.  DICKERSON  DEAD; 
LONG  WITH  "M.  P.  NEWS" 


J.  S.  Dickerson,  associate  editor 
and  assistant  publisher  of  the  Mo- 
tion Picture  News  died  at  nine  o'clock 
Tuesday  night  from  pneumonia,  fol- 
lowing a  week's  illness. 

Long  a  familiar  figure  at  the  News 
{Continued    on    Page    4) 


Pearson  Has  No  Statement 
to  Make  on  Return  to  N.  Y. 

Elmer  R.  Pearson,  who  has  just 
returned  from  the  Coast,  said  yes- 
terday he  had  no  statement  to  make 
concerning  company  affairs,  pointing 
out  that  any  statement  must  come 
from  Joseph  P.  Kennedy,  who  is  on 
the  Coast. 


$5,000,000  EIRM  EORMED 
TO  PRODUCE  ROADSHOWS 


Formation  of  Merger  Pictures, 
California  concern  with  authorized 
stock  of  15,000,000,  for  production  of 
a  series  of  roadshow  pictures,  first 
of  which  will  be  launched  in  a  na- 
tional tie-up  of  far  reaching  propor- 
tions, was  announced  yesterday  by 
Richard  Thomas,  veteran  independent 
producer,  and  Charles  S.  Goetz,  inde- 
pendent distributor,  who  are  presi- 
dent and  sales  manager  respectively. 
They  leave  Saturday  for  the  Coast  to 
map  plans  for  production  of  "The 
Woman  Who  Was  Forgotten,"  by 
Bess  Streeter  Aldrich,  production  of 
which    starts   within   30  days. 

The  picture  has  the  backing  of  the 

National    Education    Ass'n.,    with    25 

per  cent  of  the  receipts  to  be  turned 

over  to  the  association  for  the  build- 

(Continued    on    Page    4) 


Film  Boards  Convention 
at  Hollywood  May  21 

Annual  convention  of  Film  Boards 
of  Trade  will  be  held  May  21-25  at 
Hollywood.  Twenty-three  of  the  sec- 
retaries are  to  assemble  May  16  in 
Chicago,  with  five  more  to  board  the 
special  car  at  Omaha^  May  17,  and 
Salt  Lake  City  and  Butte  secretaries 
joining  the  party  at  Salt  Lake  City 
May  18.  Only  five  secretaries  must 
travel  alone,  the  Dallas,  Oklahoma 
City,  Seattle,  San  Francisco  and 
Portland. 


Belief  Fox  is  Stalling  Causes 

F.  &  R.  to  Pull  Out  of  Deal 


Selwyn  Charges  Germans 
Seeking  to  Bar  "Dawn" 

German  influence  is  at  work  to  bar 
exhibition  in  New  York  of  "Dawn," 
Arch  Selwyn  charges,  pointing  out  the 
state  commission  has  not  passed  on 
the  film,  stating  no  decision  would  be 
reached  before  next  week.  In  the 
ordinary  course  of  events,  he  already 
would  have  been  advised  whether  the 
film  is  to  be  passed  or  barred. 


So  far  as  Northwest  Theater  Cir- 
cuit (Finkelstein  &  Ruben),  Minne- 
apolis, is  concerned,  the  Fox-F.  &  R. 
deal  is  off,  John  Dillon,  of  Hayden- 
S'tone,  was  apprised  of  the  fact  yes- 
terday in  a  telegram  received  from 
the    Minneapolis   firm. 

Irked  by  what  the  firm  regarded  as 

stalling  tactics,  F.  &  R.  is  pulling  out 

of   the   deal,  which   now   is   definitely 

off.     William  Hamm  and  M.  L.  Fin- 

{Continued    on    Page    4) 


Ten   Feet  Reproduced  At 

Rate  of  V/z  Ft.  in 

Seven  Minutes 

Motion  pictures  transmitted  over 
telephone  wires  became  a  fact  yester- 
day. Ten  feet  of  film  showing  a 
close-up  of  Vilma  Banky  smiling  and 
turning  her  head  were  photographed 
in  Chicago  at  10:30  yesterday  morn- 
ing, put  on  the  wires  of  the  Ameri- 
can Telephone  and  Telegraph  Co. 
after  development,  received  in  New 
York  at  the  rate  of  a  foot  and  a  half 
every  seven  minutes,  rushed  to  the 
Consolidated  lab.  in  Long  Island  Ciiy 
and  shown  on  the  screen  of  the  Em- 
bassy theater  at  7:15. 

The  system  is  known  as  Telepho- 
tograph  and  is  an  A.  T.  and  T.  de- 
velopment. Its  principal  application 
to  this  industry  is  expected  to  be  in 
connection  with  newsreels  since  it 
outdistances  in  every  way  every 
known  method  of  communication. 
Telephotograph  stations  have  thus 
{Continued  on  Page  2) 

UNITED  ARTiTSTARTS 
TENTHJEAR  TODAY 

United  Artists,  founded  April  5, 
1919,  by  Mary  Pickford,  Charles 
Chaplin,  Douglas  Fairbanks  and  D. 
W.  Griffith,  today  begins  its  tenth 
year  of  operation  as  a  releasing  or- 
ganization. 

During  nine  years  only  75  pictures 
have  been  released  for  29  producers 
— an  average  of  eight  productions  an- 
nually. The  four  founders  have  re- 
leased in  nine  years  a  total  of  only 
35  productions — an  average  for  them 
of  one  film  per  producer  per  year. 
Financing,  story,  casting,  direction, 
all  production  elements  from  script 
to  screen,  are  directly  in  the  hands 
of  the  artist-producer.  The  com- 
(.Continued   on   Page   4) 

Eight  Features,  Series  of 
Two  Reelers  from  Hi-Mark 

Eight  features  and  a  series  of  12 
two  reelers  will  comprise  the  Hi- 
Mark  Sales  Corp.  output  of  the  1928- 
29  season.  The  features  soon  are  to 
be  announced.  The  two  reel  featur- 
{Continued   on   Page   4) 


Z^ES 


DAILV 


Thursday,  April  5, 


I 

I 


Vol  XLIV  No.  5    Thursday,  April  5, 1928    Price  5  Cents 


lOHN  N.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1050  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager.  Entered 
as  second  class  matter.  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.,  under  the  act 
ot"  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  Y'ork. 
$10.00  one  year;  6  months,  $5.00;  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday. 
New  York.  Hollywood,  California — Ralph 
Wilk.  Ambassador  Hotel:  "Phone  Drexel  7000 
and  Washington  9794.  London — Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin — LichtbildbueUue, 
Friedrichstrasse,   225. 


Financial 


High 

42 
104  >i 

uli 

175 
126 


Low    C^ose 


(s)  Am.  Seat.  .  . , 
(c-b)  do  6s  36  .  . 
*  Bal.  &  Katz  . 
(c)  Con.  Fm.  Ind 
(c)  do  pfd.  . . . 
(s)  East.  Kodak  . 
(s)        do     pfd. 

*(c)   Film    Insp 

*(s)   First    Nat. pfd 

(s)  Fox  Fm.  "A".  83^4 
(c)  Fox  Thea.   "A"  20J4 

*(c)   Intern.  Proj 

(b)  Keiths  6s  46.  98^ 
(s)  do  com.  ...  1954 
(s)  do  pfd.  ...  93-^ 
(s)  Loew's    com.     .   71  }4 

(s)     do    pfd 102J4 

(b)     do   6s   41WW..111 
(b)     do    6s41x-war.l00^ 
(s)  M-G-M  pfd.    ..25% 
(s)   M.    P.    Cap...     6 

*(s)     Orph.  Cir 

*(s)  do  pfd. 
(s)  Par.  F-L 
•(s)     do    pfd. 

(b)  do  6s  47...100M 
Par.By.5/2«51.103}^ 
Pathe    iYi 

do   "A"    ....   15 

do   7s   37    66}4 

(o)   Roxy     "A"     . .   31 

(o)       do    units    35 

(o)       do    com.     . . .     7% 
(o)   Skouras  Bros.   .    37  }4 
Stanley   Co.    ..   44"/^ 
(o)  Technicolor     . .     2 

(c)  Trans-Lux  . .  5K 
United   Art.    . .    13 

do     pfd.     ...   80 

Univ.    Ch.com.     2 

do    pfd.     ...   80 

Univ.   Pict 

do     pfd.     . . .   96^ 
(c)   Warner  Bros.   .   22J^ 
<s)       do    "A"     ...    33 
(c-b)  do    6V2S    28..  110 


41  Kj 

10454 
isH 

24/8 
17154 
126 


8254 
1954 

97  ji 

1954 

9354 

69K 

1025^8 

11054 

10054 

25J4 

SJ4 


(b) 
(s) 
(s) 
(b5 


(o) 

(o) 

•(o) 

•(o) 

*(c) 

<s) 


11954  neVi 


100 
10254 

35i 
1454 
6654 
33 
37 

854 
3954 
40?« 

4 

454 
15 


85 
96K 

32 
109  J4 


4154 

104Ji 
78/2 
165^ 
24M 

171/ 

126 
4 

106 
83 
195/i 
8 

98  J4 
1954 

9iy2 

7054 
1025i 
111 
100/ 

25^8 
5H 

29 

9954 
11854 
12154 

100J4 

1035^ 

354 

15 

66H 


42 


23 
96/ 

22% 

32/ 

109  J4 


Sales 

500 
7,000 

i',966 

3,500 

5,800 

100 


14,000 
4,300 

i',666 

200 

100 

11,400 

400 

16,000 

30,000 

400 

200 


25,900 

s',666 

6,000 

2,400 

600 

2,000 


5,300 


100 

3,500 

4,800 

11,000 


*  Last   Prices   Quoted. 

(b)  Bond    Market. 

(c)  Curb  Market. 

(o)  Over  the  Counter   (Bid  and  Asked). 
(s)   Stock   Exchange. 

NOTE:   Balaban  &  Katz  is  listed  in  Chicago; 
Skouras.    St.    Louis;    Stanley,    Philadelphia 


Brandts  Get  Another 

Brandts'  Theater  Enterprises  has 
taken  over  the  Empress,  2,00()-seat 
house  on  Empire  Blvd.  and  Brooklyn 
Ave.,  Brooklyn.  The  firm  operates 
the  Atlantic,  National,  Bunny,  Carl- 
ton, Cumberland,  Duffield,  Parkside, 
Carlton  Roof  Garden,  Biltmore, 
Stratford  and  Terminal. 


Clip  from  First  Wired  Motion  Pictures 


Ten  feet  of  Vilma  Banky  shot  in  Chicago  yesterday,  were  transmitted 
to  New  York  via  wires  of  A.  T.  and  T. 


HOW  TELEPHOTOGRAPH 
TRANSMITS  PICTURES 


Telephotograph  which  for  the  first 
time  yesterday  transmitted  motion 
pictures  is  a  development  of  the 
American  Telephone  and  Telegraph 
Co.  and  the  Bell  Telephone  Labora- 
toiies,  Inc.  It  is  the  outcome  of 
work  coverini,'  several  years  and  pro- 
vides a  simole,  rapid  and  accurate  pic- 
ture transmitting  system.  The  ap- 
Iiaratus  in  its  present  form  represents 
the  association  of  many  recent  iri- 
vcntions  together  with  standard  types 
of  telephone  and  telegraph  apparatus 
vhich  have  b.^en  readapted  to  this  new 
use. 

The  negative  motion  picture  film  taken  in 
Chicago  was  there  developed  and  dried  and 
cut  into  strips  six  inches  long.  It  was  then 
placed  three  strips  at  a  time  between  glass 
plates.  These  plates  were  re-photographed 
and  a  solid  5x7  inch  positive  film,  in  most 
ways  identical  with  "still"  telephotographic 
film,  was  placed  on  the  sending  machine  in 
Chicago. 

Telephotograph  transmission  is  accomplished 
by  producing  an  electrical  current  propor- 
tional in  intensity  at  all  times  to  the  shades 
of  light  in  a  picture,  the  film  of  which  is 
moved  transversely  across  a  constant  beam  of 
light.  This  current  in  the  present  case  is 
amplified  and  then  transmitted  from  Chicago 
to  New  York  over  telephone  wires  and  here 
converted  back  into  a  beam  of  light  of  pro- 
portional intensity  which  acts  on  an  ordinary 
sensitized  ~  film.  The  motors  operating  the 
respective  sending  and  receiving  equipments, 
between  the  two  widely  separated  cities,  are 
driven  by  tuning  forks  which,  combined  with 
other  apparatus,  have  the  difficult  assignme;it 
of  keeping  the  motion  of  the  films  perfectly 
synchronized   throughout    the   transmission. 

Both  sending  and  receiving  machines  have 
somewhat  the  same  appearance  as  Thomas 
Edison's  phonograph  of  the  old  cylindrical 
style.  From  an  aperture  on  one  side  comes 
a  bright  penetrating  beam  of  light  and  this 
moves  across  the  cylinder  on  which  is  curved 
the  film.  Each  transmission  takes  seven 
minutes  and  all  strips  are  numbered  so  that 
the    continuity    is    not    broken. 

The  results  for  transmission  of  motion  pic- 
ture film  are  said  by  telephotograph  repre- 
sentatives to  be  the  same  whether  the  pictures 
are  transmitted  from  Chicago  or  from  Los 
Angeles    or    San    Francisco.      Special    methods 


have  been  devised  to  compensate  for  film 
shrinkage  which  takes  place  during  the  de- 
veloping and  drying  processes,  as  well  as  to 
care  for  the  many  factors  which  effect  the 
necessary  continuity  of  a  motion   picture   reel. 


Henry  Dreyfuss  Returning 

Henry  Dreyfuss,  scenic  and  cos- 
tume designer,  returns  to  New  York 
from  Europe  April  10. 


Fleming  Renews 

Victor  Fleming  has  been  signed  on 
a  new  contract  to  continue  with 
Paramount. 


Whalen  Returns  to  N.  Y. 

Leslie  Whalen,  sales  promotion 
manager  for  the  Harold  Lloyd  Corp., 
has  returned  to  New  York  after  a 
tour  of  exchanges. 


Stanley  Co.,  Takes  Over 
Commodore  from  Felts 

Philadelphia  —  Acquisition  from 
Fred  D.  and  Abraham  Felt  of  the 
Connnodore,  under  construction  at 
43rd  and  Walnut  St.,  was  announced 
by  Stanley  yesterday  through  Presi- 
dent Irving  D.  Rossheim.  The  house, 
which  is  to  be  completed  in  Septem- 
ber, will  seat   1,500. 


'If  You  Are  in  the 


Market   for    Any    Kind    of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US    AND    SAVE 

MONEY 

SEND    FOR    OUR    PRICE    LIST 

uiiLCoacHBys 

▼▼no  West   32«*St,Ncwyork.My.^^ 


i 


Phone   Penna.    0330 

Motion    Picture    Department 

U.   S.   and   Canada  Agents  for   Dd>rie 


Pictures  Transmitt« 
From  Chicago  to  N. 

(Continued  from  Page  1) 
far   been    established   in    New  ' 
Chicago,    Los    Angeles,    San    ] 
Cisco,  Atlanta,  Boston,  Clevelanc 
St.    Louis.      Present    equipment 
mits  the  transmitting  of  motion 
tures  at  the  rate  of  a  foot  and  a 
every  seven  minutes.    The  cost 
any    one    given    station    to   the  . 
seven  is  $105  per  foot  and  a  ha 
$2100  for  a  20  ft.  shot.     It  is  po 
out    that    for    flashes    of   outstai 
national    importance    newsreels 
been    known    to    spend    conside 
more      without      approximating 
speed     in     transmission     or    del 
available    under    the    Telephotog 
system. 

The    tie-up    which    opens    up 
reaching  possibilities  in  the  dev 
ment  of  newsreel  matter  has  beei' 
der   way   for    three    months    bet  ei 
A.  T.  and  T.  officials  and  UnitecU 
lists  for  which  company  details 
handled    by    Victor    M.    Shapiro 
Warren  Nolan. 


"The   Patriot"  to  be   Roadshcl 

"The  Patriot,"  new  Emil  Jam  ;• 
picture,  is  to  be  roadshowed  by  h 
mount. 


Flinn  on  Coast 
Los    Angeles— John    C.    FlinnJ 
arrived    at   the    De    Mille   studiosj!^ 
conferences  with  Joseph  P.  KenidS 
and   Cecil    B.    De    Mille. 


AMALGAMATED 
VAUDEVILLE  AGEN( 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville   At 


1600  Broadway,    New  York  C 

Phone  Penn.  3580 


A  GOLD   MINE  a 
INFORMATION 

1000  Pal 
Cloth   Bote 

freI 

TO 

Film  Da" 

SUBSCRIBE 

COVER! 
EVERYTHI 
GOES 
EVERYWH 


y 

1 


The  response  with  which  our 
franchise  proposition  has  met 
so  far  on  the  James  Cruze  Pic- 
tures is  most  gratifying. 


Next  week  we  will  announce 
the  names  of  some  of  the  lead- 
ing independent  exchanges  who 
have  signed  to  handle  our 
product  in  their  respective  ter- 
ritories 


% 


JAMES  CRUZE  PICTURES  INC, 

distxTihuied  by 

ALLIED  DISTRIBUTORS  CORP. 
729-7th  Ave.  New  York 


Thursday,  April  5.  1! 


United  Artists  Starts 
Tenth  Year  Today 

(.Conliitiied  from  Page  1) 
pleted  films  then  are  booked  by  the- 
ater owners  individually. 

Eight  Owner-Members 

During  nine  years  only  four  addi- 
tional owner-members  have  been  add- 
ed—Joseph M.  Schcnck,  Norma  Tal- 
madge,  Gloria  Swanson  and  Samuel 
Goldwyn.  These,  with  the  four 
founders,  comprise  the  whole  owner- 
membership. 

Actresses  who  have  been  stars  or 
featured  players  in  United  Artists' 
pictures  include:  Mary  Pickford,  Nor- 
ma Talmadge,  Gloria  Swanson,  Lil- 
lian Gish,  Corinne  Griffith,  Vilma 
Banky,  Dolores  del  Rio,  Gilda  Gray, 
Alia  Nazimova,  Norma  Shearer,  Dor- 
othy Gish,  Edna  Purviance,  Mae 
Marsh,  Madge  Bellamy,  Evelyn 
Brent,  Carol  Dempster,  Mary  Phil- 
bin,  Alice  Joyce,  Mary  Alden,  Bilhe 
Dove,  Lois  Moran,  Florence  Turner, 
Clare  Eames,  Mary  Astor,  Belle  Ben- 
nett. Estelle  Taylor,  Lupe  Velez,  Pat- 
sy Ruth  Miller,  Eve  Sothern,  Camilla 
Horn.  Greta  Nissen.  Lucille  Rick- 
sen,  Marjory  Daw,  Kate  "Price,  Mar- 
celine  Day,  Marguerite  de  la  Motte, 
Thelma  Todd,  Claire  McDowell,  Car- 
melita  Geraghty,  Kathleen  Clifford, 
Enid  Bennett,  Irene  Rich,  Effie 
Shannon,  Agnes  Ayres,  Kathryn  Mc- 
Guire,  Anna  Q.  Nilsson,  Carmel 
Myers,  Louise  Fazenda,  Jewel  Car- 
man, Anna  May  Wong,  Louise  Dres- 
ser. Barbara  LaMarr,  Mary  Mac- 
Laren,  Gertrude  Astor,  Barbara  Bed- 
ford. 

Directors  who  have  made  films  for 
United  Artists'  release  include:  Char- 
les Chaplin,  D.  W.  Griffith,  Ernst 
Lubitsch,  Herbert  Brenon,  Fred  Nib- 
lo,  Raoul  Walsh,  Josef  von  Stern- 
berg, Lewis  Milestone,  Edwin  Ca- 
rewe.  Mack  Sennett,  Henry  King, 
George  Fitzmaurice,  Albert  Parker, 
Roland  West,  Marshall  Neilan,  James 
Cruze,  Victor  Fleming,  Clarence 
Brown,  Allan  Dwan,  John  S.  Rob- 
ertson, Sam  Taylor,  Donald  Crisp, 
Luther  Reed,  Alan  Crosland,  F.  Rich- 
ard Jones,  Arthur  Rosson,  Graham 
Wilcox,  Jack  Pickford,  Buster  Kea- 
ton,  John  Dillon,  Paul  Powell, 
Charles  F.  Reisner,  James  W.  Home, 
Sam  de  Grasse,  Charles  Bryant,  Wil- 
liam Beaudine. 

Actors  on  Roster 

Actors,  either  starred  or  featured 
in  United  Artists'  pictures  since  1919, 
include:  Charlie  Chaplin,  Douglas 
Fairbanks,  John  Barrymore,  Ronald 
Colman,  Adolphe  Menjou,  Louis 
Wolheim,  Rudolph  Valentino,  Buster 
Keaton,  Lionel  Barrymore,  Richard 
Barthelmess,  William  S.  Hart,  H.  E. 
Warner,  Alfred  Lunt,  Jack  Pickford, 
Wallace  Beery,  Wallace  Reid,  Wil- 
liam Haines,  Joseph  Schildkraut,  Don 
Alvarado,  Jean  Hersholt,  Conrad 
Veidt,  George  K.  Arthur,  Karl  Dane, 
Ben  Lyon,  Tyrone  Power,  William 
Boyd,  Noah  Beery,  Hobart  Bos- 
worth,  Gilbert  Roland,  Nils  Ashter, 
Holbrook  Blinn,  Ben  Turpin,  Ivor 
Novello,  Lowell  Sherman,  Gibson 
Gowland,  Lupino  Lane,  H.  D.  Wal- 
thall, Monty  Blue,  Charles  Ray, 
Charles  Emmett  Mack,  Robert 
Harron,  Matt  Moore,  Neil  Ham- 
ilton, Tully  Marshall,  John  Boles, 
Lloyd     Hughes,     Clive     Brook,     W. 


All  Being  Shown 

Tribute  by  exhibitors  and  the 
pubUc  to  the  results  achiev- 
ed through  production  iride- 
pendence  is  claimed  by  United 
Artists  in  the  fact  that  virtu- 
ally every  one  of  the  75  pic- 
tures it  has  released  during  its 
nine  years  of  existence  still 
is  being  played  everywhere 
throughout  the  world,  many  of 
them  bemg  revived  several 
times  in   the  same  theater. 


C.  Fields,  George  Cooper,  Mon- 
tagu Love,  Warner  Baxter,  Douglas 
Fairbanks,  Jr.,  Ernest  Torrence, 
David  Torrence,  George  Walsh,  Hen- 
ry Hull,  George  Fawcett,  John  Bow- 
ers, James  Hall,  Marc  MacDermott, 
Donald  Crisp,  Creighton  Hale,  Alex- 
ander Carr,  George  Sidney,  Sojin, 
Ralph   Graves,    Mack   Swain,   Walter 

Long-  .        ^  .   .     , 

Most    Stories    Original 

Of  the  75  pictures  released  by 
United  Artists  between  1919  and 
1928,  36  have  been  based  on  stories 
written  directly  for  the  screen,  29 
on  novels  and  short  stories,  nine  on 
stage  plays  and  one  on  a  song,  "Lit- 
tle Annie  Rooney." 

Seventeen  United  Artists'  pictures 
have  exhibited  at  $2  prices  on  Broad- 
way and  40  other  United  Artists'  pic- 
tures have  played  extended  run  en- 
gagements of  from  two  to  five  weeks 
in  key  city  first  runs  at  regular  prices. 
Twenty-two  Added 

During  the  three  years  after  March, 
1925,  when  Joseph  M.  Schenck  was 
elected  chairman  of  the  board  of  di- 
rectors, 22  major  stars,  directors  and 
producers  of  films  became  associated 
with  United   Artists.     They  are: 

Norma  Talmadge,  Gloria  Swanson, 
Samuel  Goldwyn,  Lillian  Gish,  Co- 
rinne Griffith,  Vilma  Banky,  Con- 
stance Talmadge,  Dolores  del  Rio, 
John  Barrymore,  Ronald  Colman, 
Rudolph  Valentino,  Buster  Keaton, 
Duncan  Sisters,  Gilda  Gray,  Wal- 
ter Camp,  Jr.,  Morris  Gest,  Edwin 
Carewe,  Herbert  Brenon,  Henry 
King,  Fred  Niblo,  Rex  Ingram, 
Howard  Hughes,  Jr. 

Newcomers  under  contract  to 
United  Artists  units  include  Camilla 
Horn,  Lupe  Velez,  Gilbert  Roland, 
Don  Alvarado,  Roland  Drew,  Merna 
Kennedy  and  Louis  Wolheim. 


F.  &  R.  Pull  Out 

Of  Fox  Deal 

(.Continued  from  Page  1) 
kelstein  recently  came  to  New  York 
for  a  showdown  on  the  deal,  which 
would  have  given  Fox  control  of  F. 
&  R.,  only  to  find  that  William  Fox 
was  absent  from  the  city  and  would 
not  return  to  close  the  deal. 

Any  future  overtures  on  the  pro- 
posed deal  must  come  from  Fox,  and 
Fox  must  go  to  the  firm,  this  time, 
it  is  stated.  Only  a  trip  to  the  Twin 
Cities  by  William  Fox,  it  is  declared, 
will  reopen  the  negotiations  now  at 
a  standstill. 

Meanwhile,  F.  &  R.  now  is  plan- 
ning to  go  through  with  the  expan- 
sion  program,   which    had   been   out- 


)) 


J.  S.  Dickerson  Dead; 
Long  With  "News 

(Continued  from  Page  1) 
where  his  association  ran  over  a  per- 
iod of  eight  years,  Dickerson  passed 
away  at  his  home  in  Linden,  N.  J. 
at  the  age  of  46.  A  widow  and  three 
children  survive  him. 

Funeral  services  will  be  held  at 
the  Ogden  Funeral  Parlors  in  Eliza- 
beth, N.  J.  at  4:30  this  afternoon 
and  burial  in  Aurora,  N.  Y.  William 
A.  Johnston,  publisher  and  editor  of 
News  who  has  been  vacationing  in 
Florida  was  advised  of  the  death  by 
radio.  He  arrives  in  New  York  on 
the    S.    S.    Shawnee   this   morning. 

Dickerson  had  many  years  of  ex- 
perience as  an  exhibitor,  having  oper- 
ated a  number  of  theaters  in  upper 
New  York  State  towns.  He  brought 
to  the  News  a  practical  knowledge 
of  exhibition  and  a  newspaper  train- 
ing secured  earlier  in  his  career.  Of 
late,  his  duties  concerned  compila- 
tion of  statistics  of  theaters  in  the 
United  States,  how  first  runs  were 
divided  and  a  check-up  in  general  on 
various  phases  of  exhibition.  He  was 
second  in  command  to  Johnston  and 
had  considerable  to  say  in  the  formu- 
lation of  the  editorial  policy  under 
which  the  News  operated. 


lined  at  the  time  Fox  began  nego- 
tiating for  purchase  of  control.  This 
will  result  in  an  intensive  building 
and  acquisition  drive  to  entrench  the 
firm's  position  in  Minnesota,  North 
and  South  Dakota  and  western  Wis- 
consin. 


$5,000,000  Firm  To 
Produce  Roadshovl 

(Continued  from  Page  1) 
ing  and  maintenance  of  homes  for 
tired    school    teachers.       Part    of   tl 
picture,   it   is   planned,   will  be  film 
by  the  Thomas  color  process,  wh;| 
the   Merger   firm  owns. 

Co-operation  of  the  800,000  sch 
teachers  of  the  nation,  in  the  sale 
tickets  for  showings  at  theaters  whi 
the  picture  plays  is  assured.  i 
will  reach  directly  the  25,000,( 
pupils  of  the  United  States  and  th 
12,500,000   persons. 

Thomas,  one  of  the  youngest  pi 
ducers  and  directors  in  the  indi 
try,  recently  acquired  a  30-acre 
at  Burbank,  Cal.,  for  a  studio  to  ci 
around  $350,000.  He  has  been  < 
tive  in  the  industry  since  1919.  Goi 
for  15  years  has  been  connected  w 
distribution,  and  heads  States  Cinen 
which  now  is  roadshowing  "Moth 
hood. 


SLIV 

h 

10  lie 
'featf 


Eight  Features,  Series  of 
Two  Reelers  from  Hi-Mai 


ijeai' 


(Continued  from  Page  1) 
ettes  will  be  known  as  "Gems 
Great  Authors."  Exchanges  at  N 
York  and  Boston,  known  as  the  A.. 
A.  exchanges,  have  been  opened 
handle  the  shorts.  Nat  Nathansc 
Hi-Mark  president,  recently  return 
from  Europe,  bringing  with  him  "T 
Queen  was  in  the  Parlor,"  starri 
Lili   Damita,   which   will   be   handl 


BieK 


by    Pathe    in    the    United    States 
Canada,  and  "The  Dancer  of  Ban 
lona,"  and  "Fleet  Meet  Fleet." 


NOW  READY  FOR  OCCUPANCY 

Office  Space  in 

WARNER  BROTHERS 
THEATRE  BUILDING 

N.    E.    Comer   Hollywood    Blvd.   and    Wilcox   Ave. 
HOLLYWOOD  CALIFORNIA 

A  modern,  up-to-minute  office 
building  in  the  heart  of  Hollywood 
especially  suitable  for  Managers — 
Bookers  —  and  those  connected 
with  the  Theatrical  and  Motion 
Picture  Industries. 

Leasing  Department 
JOE  TOPLITZKY  COMPANY 

Exclusive  Agents — 205  H.  W.  Hellman  Building 
Los  Angeles,  California 


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'.  S.  Distributors  Standing  Pat  in  French  Crisis 


rFILMDOM 


ULTHE  NEWS 
ALL  THE  TIME 


(..  XLIV     No.  6 


Friday,  April  6,  1928 


Price  5  Cents 


Vho  Knows  ? 

NY  minute  now  we  expect 

Y  to    hear    long    yelps    from 

theatertops.      This    talk — 

I  e  wild,  some  sensible — about 

\  ision    and   talking   pictures 

he  home,  is  certain  to  create 

:teinent.  The  snap  judgment 

iiigent  will  get  ready  to  close 

heater  doors,  but  the  sensible 

will  exhibit  enough  sound 

;nient  to  look  around  a  bit 

ire  they  get  nervous. 

o  begin  with,  anybody  who 

^  he  can  dope  out  the  future 

Ldvering    a    lot    of    ground. 

n    in    telephone    and    radio 

les,  there  is  sharp  difference 

ipinion. 

Bide  Your  Time 

leers   in   one   camp    say   tele- 

II  will  some  day  be  a  fact.  Others 

f    a    five    year    date    on    it.    Still 

rs  maintain   it's   around   the   cor- 

Well-informed      persons      who 

lid  know,   but   perhaps   may   not, 

that  when  television  is  perfected 

the  usual  problems  of  price,  dis- 

ition  and  manufacture  are  met,  a 

)erative  hand  will  be  extended  to- 

d  the  picture  business.  The  idea 

e,    of    course,    is    to    market    the 

pment  so  that  both  factors  profit 

eby.  For  purposes  of  the  moment, 

ever,  it  is  significant  to  note  that 

vision  is   not  commercial.   There- 

we  hold  it  to  be  highly  advisable 

the  trade  to  sit  hard  on  its  hands 

wait.    Opposition,   ravings,  loose 

or   any   other   kind   of   talk   will 

halt   the   progress   of   science    or 

ntion.  What's  to  come  will  come, 

why  not  wait  until  it  approaches? 

don't   think    it    will   be    too    late 

Jolson 

real  smash  attraction.  Jolson's 
;z  Singer"  with  Vitaphone  accom- 
.ment  is  literally  knocking  'em 
of  their  seats.  You  know,  every 
on  you  get  just  a  few  big  hits- — 
kind  that  clicks  wherever  shown, 
on's  first  feature  is  in  this  en- 
ile  class.  It's  doing  for  many 
ivmen  what  the  hard-boiled  breth- 

thought  had  become  a  museum 
ime:  dusling  off  the   S.R.O.  sign 

actually    hanging    it    out    in    the 

•y- 

KANN 


SAPIRO  CO-OP  PUIN  TO 
BELAUNrnTBUFfALO 

Meeting  of  Exhibitors  of 

Zones  is  Called  for 

April  18 

Buffalo — Extending  of  the  Sapiro 
co-operative  plan  to  this  territory  is 
declared  under  way,  with  formation 
of  a  combine  planned,  which  is  to  be 
affiliated  with,  if  not  a  part  of  the 
Independent  M.  P.  Exhibitors'  Assn., 
recently  formed  in  Greater  New 
York  with  Aaron  Sapiro  at  its  head. 

Sapiro  is  slated  to  address  a  meet- 
ing of  independent  exhibitors  of  up- 
state New  York  here  Apirl  18.  Sid- 
ney Pfeiffer,  exhibitor  unit  counsel, 
is  reported  as  active  in  formation  of 
the  new  co-operative. 


F.  &  R.  EXPECTED  TO 
LAUNCH  NEW  EXPANSION 


Minneapolis — No  time  will  be  lost 
by  Northwest  Theater  Circuit  (Fink- 
elstein  &  Ruben),  in  starting  the  new 
expansion  program  which  will  solidify 
the  firm's  position  in  its  territory,  it 
is  understood.  This  follows  the  dead- 
lock of  the  Fox  deal,  due  to  with- 
drawal of  F.  &  R.  from  the  negotia- 
tions. Several  deals  for  expansion 
are  declared  under  way. 


RADIO  TALKING  FILM  FOR 
HOME  BEING  DEVELOPED 


Radio  Films 

Washington — Radio  pictures 
in  the  home  brought  in  by  sets 
which  cost  about  as  much  as 
the  average  radio  set,  vnll  be  a 
fact  within  a  few  months,  in  the 
opinion  of  Dr.  C.  Francis  Jen- 
kins, pioneer  irl  transmission  of 
motion  pictures  by  radio. 

"Vision  by  radio  is  simply  a  more 
rapid  transmission  of  objects  which 
have  been  translated  into  electrical 
energy  and  at  distant  points,  changed 
back  into  a  facsimile  of  the  original, 
whether  it  be  a  still  picture  or  a  pic- 
ture in   action,"   the   inventor   says. 


TELEVISION  TAR  OFF, 
RADIO  ASS'N.  SAYS 


Television  is  far  off,  probably  five 
years  at  least,  in  the  opinion  of  ra- 
dio engineers,  and  only  then  as  a 
separate,  distinct  and  costly  appara- 
tus and  not  as  an  attachment  to  a 
radio  broadcasting  receiving  set,  de- 
(Continued    on    Page    4) 

Telephotograph  System 
for  M.  P.  Filjn  Possible 

Improvement     in     Telephotograph, 
the  system  by  which  motion  pictures 
were    transmitted    from    Chicago    to 
(Continued    on    Page    4) 


French  ''Concessions''  Fail  to 
Cause  Change  in  Situation 


Name  of  Fischer  Chain 
Now  Wis.-IU.  Theaters 

Chicago— Name  of  Fischer's  Para- 
mount Theaters,  which  operates  a 
string  of  theaters  throughout  Illinois 
and  Wisconsin,  has  been  changed  to 
Wisconsin-Illinois  Theaters.  This  was 
done  to  avoid  confusion,  as  the  firm 
has   no   connection   with    Paramount. 

Frank  W.  Fischer,  head  of  the  cir- 
cuit, recently  announced  new  financ- 
ing plans,  as  a  preliminary  to  an  ex- 
pansion program,  which  will  give  the 
chain,  theaters  in  practically  every 
principal  key  and  sub-key  of  Wis- 
consin. 


Paris  (By  Cable) — With  diplomatic 
conferences  to  be  held  after  Monday, 
American  distributors  do  not  intend 
to  be  browbeaten  into  taking  infer- 
ior French  films  for  the  American 
market,  in  return  for  admittance  of 
American  pictures  on  the  American 
market,  and  will  stand  pat  on  their 
present  position.  No  statement  as 
yet  has  been  made  by  Will  H.  Hays. 

This  is  indicated  despite  the  French 
"concessions,"  suspending  operation 
of  the  quota  system  temporarily.  The 
suspension  admits  immediately  200 
pictures,  including  all  passed  since 
Jan  1,  making  available  at  once  about 
(Continued    on    Page    4) 


Experiment  Made  in  Jan. 

Showed  Possibilities  of 

New  Device 

Radio  talking  pictures  in  the  home 
is  the  goal  toward  which  engineers 
of  General  Electric,  Radio  Corp.  of 
America  and  Westinghouse  Electric, 
are  working,  and  considerable  prog- 
ress along  this  line  has  been  made,  it 
is  stated,  so  that  the  engineers  be- 
lieve it  soon  will  be  possible  to  of- 
fer a  set  for  reception  of  radio  talk- 
ing films,  as  simple  in  operation  as 
the  ordinary  radio  set. 

As  reported  by  THE  FILM 
DAILY,  Jan.  15,  radio  talking  pic- 
tures were  demonstrated  successfully 
at  Schenectady,  being  broadcast  to 
three  different  points  in  the  city,  one 
of  which  was  the  home  of  E.  W.  Al- 
len, vice  president  of  G.  E.  The  ac- 
count of  the  experiment  follows: 

"Groups  of  scientists  and  newspapermen 
(.Continued   on   Page   4) 

PHOTOPHOlfPLACED 
ON  NARKET  BY  RCA 

Marketing  of  Photophone,  former- 
ly known  as  Kinegraphone,  the 
talking  picture  device  developed  by 
General  Electric,  Radio  Corp.  of 
America  and  General  Electric,  will  be 
handled  through  RCA  Phototone, 
Inc.,  newly  formed.  This  confirms 
statement  made  last  week  by  THE 
(Continued    on    Page    4) 

Phil  Reisman  on  Coast  for 
Conference  With  Kennedy 

(West  Coast  Bureau,  THE  FILM  DAILY) 
Los  Angeles — Phil  Reisman,  gen- 
eral sales  manager  of  Pathe,  has  ar- 
rived at  the  studios  for  conferences 
with  Joseph  P.  Kennedy,  who  is  here 
conferring  with  De  Mille.  John  C. 
Flinn  also  is  here. 


England  Off 

The  British  quota  is  making 
its  impression  on  American 
sales  operations  in  England. 
London  reports  the  situation  is 
fast  growing  serious.  Full  de- 
tails in  an  exclusive  story  on 
page  9,  this  issue. 


/, 


Jr«  VlV^^'^l-l-THE  MEWS 


VoL  XLIV  No.  B     Friday.  April  6, 1928      Price  5  Cents 


lOHN  W.  ALICOATE 


PUBLISHER 


Piihlishcd  daily  except  Saturday  and  holidays 
at  1050  Broadway,  New  York,  N.  \-.  a™ 
copyright  (192S)  by  Wid's  Films  and  ti)ra 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-^Presideni 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager  hntered 
as  second  class  matter,  May  21,  1918,  at  the 
nc-t-office  at  New  York,  N.  Y.,  under  the  act 
ot  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  \ork. 
$10.00  one  year;  6  months,  $5.00;  3  months 
$3  00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  BroaQ 
way.  New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday. 
New  York.  Hollywood,  California— Kalph 
Wilk  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London— Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin— Lichtbildbuebiie, 
Friedrichstrasse,  225. 


Sunday  Shows  Lose  in 
Bitter  Oklahoma  Fight 

Norman,  Okla.  —  Sunday  shows 
were  defeated  in  the  bitter  campaign 
here,  which  culminated  in  a  referen- 
dum, at  which  proposed  repeal  of  the 
ordinance  was  defeated  by  312  votes. 
Students  of  the  University,  who  at- 
tempted to  vote  were  challenged  at 
the  polls.  H.  N.  Britten,  Norman 
theater  owner,  intends  to  contest 
right  of  these  challenges. 

Credit  on  Posters  Popular 

Dallas — Credit  to  exhibitors  on 
their  used  advertising  posters  is  prov- 
ing popular,  according  to  M.  S. 
White,  head  of  the  White  Poster  Ex- 
change here. 

Omaha  Shovmian  Disappears 
Omaha — J.  F.  Bredon,  manager  of 
the  Grand  here,  has  disappeared.  Em- 
ployes waited  for  him  to  open  the 
house  one  day  recently  but  he  failed 
to  appear. 


Patrick  Buys  at  Troy 
Birmingham,  Ala. — W.  D.  Patrick, 
who  for  many  years  operated  the 
Strand  theaters  at  Dothan  and  Flo- 
rela,  Ala.,  and  then  took  over  the 
Kelsie  City  at  Kelsie,  Fla.,  has 
bought  the  Trojan  at  Troy,  Ala. 


Freeman  at  Jasper 
Jasper,  Fla. — Fred  L.  Freeman  has 
sold   the   Alimar   at   Live    Oak,    and 
bought  the  Fay  theater  here. 


Buy  Two  at  Central  City 
Central     Cily,    Neb.— Thomas     M. 
and  Francis  T.  Brown  have  purchas- 
ed the  Empress  and  Donelson  here. 


Policy  Change  Enables 
"Ben  Hur"  to  Set  Record 

Minneapolis— Despite  the  fact  that 
it  was  a  fourth  run  in  the  zone  and 
that  others  had  played  it  at  10  and 
20  cents,  W.  A.  Steffes  booked 
"Ben  Hur"  at  the  Logan  for  five 
days,  changed  to  a  reserved  seat  pol- 
icy at  20  cents  straight,  and  set  a  new 
ail-time  record  for  the  theater.  The 
run  could  have  been  extended. 


DAILY 


Coast  Critic  Calls  $97 
Picture  a  Weird  Affair 

Los  Angeles— "An  Extra's  Night- 
mare," produced  by  Robert  Florey 
at  a  reported  cost  of  $97,  has  been 
slipped  into  the  United  Aritsts'  the- 
ater in  conjunction  with  "Sadie 
Thompson."  This  is  what  the  critic 
of  '"The   Express"  thinks: 

"In  staccato-like  sequences,  not  particularly 
rhythraatic,  the  picture  shows  an  extra's  ar- 
rival in  Hollywood,  his  exchange  of  a  name 
for  a  number,  and  his  fruitless  wait  for  a 
job.  *  *  *  All  this  is  set  against  a  jumble 
of  weirdly  shifting  shadows,  unusual  flashes 
of  huge  structures,  flashing  signs  and  mad 
wheels.    *   *  * 

"The  picture  is  said  to  have  been  made  at 
a  cost  of  $97,  but  the  raw  film  alone  must 
have   exceeded  that  amount." 


M-G-M   Directors  Leave  Holl5rwood 

Edmund  Goulding  has  arrived 
from  Hollywood  and  will  return  to 
the  M-G-M  lot  in  a  month. 

Buster  Keaton,  Edward  Sedgwick 
and  Mrs.  Keaton  left  Los  Angeles 
yesterday  for  New  York  to  film  ex- 
teriors for  Keaton's  first  M-G-M 
vehicle. 

King  Vidor  and  his  wife,  Eleanor 
Boardman,  soon  will  leave  for  the 
East.  They  plan  a  two  months'  tour 
of  Europe. 


Rosengarten  Resigns 
David  Rosengarten  has  resigned  as 
N.  Y.  branch  manager  for  M-G-M 
and  as  president  of  the  Film  Board 
of  Trade.  Harry  Thomas  becomes 
temporary  president  pending  an  elec- 
tion of  the  board. 


Sells  South  African  Rights 

Ben  Wallerstein,  Bufifalo  exhibitor, 
who  owns  world's  rights  on  "Mazel- 
tov,"  has  sold  the  feature  for  South 
Africa  to  the  International  Variety 
Theatrical  Agency. 


Buys   Two   Nebraska   Houses 

North  Bend.  Neb. — Mrs.  Anna 
Moss  of  Ashland  has  purchased  the 
Star  here  from  Fred  Mehaffey  and 
the  Liberty  at  Morse  Bluff,  from  A. 
Herman.  Both  will  be  operated  by 
O.   M.   Moss  and  J.   H.   Smith. 


Sunday  Shows  Agitation  at  Ames 

Ames,  la. — Agitation  for  Sunday 
shows  is  evidenced  in  this  university 
town,  which  has  been  without  them 
for  six  years.  Sentiment  is  said  to 
strongly   favor   a  liberal   Sabbath. 


Showman  Arrested  for  Our 
Gang  Members  on  Stage 

Oklahoma  City- — For  the  second 
time,  an  exhibitor  has  been  arrested 
for  violation  of  the  state  child  labor 
law,  as  result  of  a  stage  appearance 
of  members  of  Our  Gang,  with  Peter 
Sinopoulo,  Orpheum  manager,  de- 
claring he  will  fight  the  charges  to 
a  finish.  Recently,  the  manager  of 
the  Ritz  at  Tulsa  was  arrested  on 
.similar  charges. 


n 


LOTS  OF  MONEY  IN 

"WAll  STRfET!" 

WHAT  A  TITLE! 


HAN-A-PHONE  LINES  UP 
50  PER  CENT  OE  NATION 


Philadelphia — Territorial  rights  for 
more  than  50  per  cent  of  the  country 
have  been  arranged  on  Han-a-Phone, 
it  is  understood.  The  device,  which 
synchronizes  pictures  and  sound, 
through  means  of  a  phonograph  at- 
tachment, is  manufactured  by  the 
V'oiceaphone  Co.  here,  headed  by 
Gene  and  Harry  Marcus.  It  was 
demonstrated  last  week  at  a  local 
theater. 


New   Wis.    Chain    Expanding 

Milwaukee  —  Three  theaters  are 
completed,  three  under  construction 
by  Wisconsin  Universal  Theaters, 
which  is  not  connected  with  the  Uni- 
versal circuit.  The  chain  is  expand- 
ing throughout  the  state.  Its  houses 
are:  Idle  Hour  and  Allen,  Jefferson; 
Allen,  Racine  (opens  April  7)  and 
houses,  all  named  Allen,  under  con- 
struction at  Lake  Geneva,  Kenosha 
and  Green  Bay. 


Weil-Gulick  Collaborating 
Joe  Weil  and  Paul  Gulick  are  col- 
laborating on  a  motion  picture  farce 
comedy  dealing  with  the  speculative 
frenzy  now  sweeping  the  country. 
They  have  titled  it  "Wall  Street." 


New  Manager  at  Brooten,  Minn. 

Brooten,  Minn. — Lawrence  Reine 
has  succeeded  George  Sonstegard  as 
manager  of  the  Brooten  Opera  House. 


New  Denver  Exchange 

Denver — Able  Davis  is  reported  or- 
ganizing an  independent  firm  here 
to  be  known  as  the  Atlas  exchange. 


Southern  111.  Theaters 

Hit  by  Closed  Mines 

S't.  Louis — Exhibitors  of  Southern 
Illinois  will  be  hard  hit  through  the 
suspension  of  work  by  all  of  the  big- 
ger mines  because  of  failure  of  the 
miners  and  operators  to  get  together 
on  a  new  wage  agreement.  The  old 
contract  expired  March  31. 


EXHIBITORS 
NEED  THIS   BOOK 

1000  Pages 
Cloth   Boimd 

FREE 

TO 

Film  Daily 

SUBSCRIBERS 

COVERS 
EVERYTHING 

GOES 
EVERYWHERE 


i 


I 


Friday,  April  b, 


utr 


Arkansas  Unit  Scheduli 
Convention  for  April  6 

Little  Rock,  Ark. — With  assta- 
tion  dues  recently  reduced  by  le 
board  of  directors,  and  a  member  ip 
campaign  now  under  way,  a  re-d 
turnout  is  anticipated  here  for  le 
annual  convention  of  Arkansas  txi. 
iters  slated  for  April  16.  || 

Mayberry  Plans  Another  Tri] 

Cecil  E.  Mayberry,  new  gei  a' 
sales  manager  of  Columbia,  who  < 
returned  to  New  York  from  a  tr  « 
the  Middle  West,  leaves  tonht 
for  Philadelphia  and  Washingtor 


I 


Jordan  New  Atlanta  "U"  Hea 

Atlanta— C.    T.    (Shag)    Jorda  : 
new  manager  of  the  Universal  bra  : 
succeeding  Ben  Y.  Cammack,  rec  i- 
ly   named   general   manager   of  s  rl 
subjects   and   complete   service. 


T.O.C.C.  to  Nominate 

New  officers  of  the  T.O.C.C,  w 
York,  are  scheduled  to  be  nomin;d 
April  10th. 


i 


CJiarley  Chase  in  N.  Y. 

Charley    Chase,    Hal   Roach  cue- 
dian,  is  in   New  York. 


250  Day  and  Date  Ri 
for  New  Lloyd  Pict  t 


kunaf 


Harold  Lloyd's  "Speedy"  will  a- 
day  and  date  during  Easter  Weei 
250  theaters  of  the  United  States 
Canada,    Paramount    states. 


Call 
WAFILMS,  Inc. 

Walter  A.   Putter,  Pre*. 

for 

Library  Stock  Scenes 

New   York  HoUywoc 

130  W.  46th  St.       c/o  Leon  Schlesing 
Bryant   8181      1123   No.   Brooson  Av 


•s    - 


t2£2s 


pOSSBSSBS 

Come    ^^,   r^ecreatro^ 
Hon  o«<*  '^ 

-jAanage'^ 


Can  You  Beat  It 


It  really  couldn't  fail.  Pictures  always  happen  in  cycles.  There's 
the  football,  baseball,  airplane,  crook  movie,  every  conceivable 
kind  of  movie  season. 

And  now,  the  newsreel  camera  has  its  fling.  David  Butler  has 
just  completed  the  direction  of  "The  News  Parade,"  a  movie 
glorifying  the  newsreel  cameraman,  in  which  Sally  Phipps,  Nick 
Stuart  and  Brandon  Hurst  are  featured.  And  now  comes  word 
from  the  coast  that  Bebe  Daniels'  next  production  will  be  "The 
News  Reel  Girl"  and  that  Neil  Hamilton  will  be  her  leading  man. 

And — Buster  Keaton,  Natalie  Talmadge  Keaton,  and  Director 
Edward  Sedgwick  are  already  on  their  way  to  New  York,  where 
exteriors  will  be  made  for  Buster's  next  movie.  The  story  is  as 
yet  untitled.  Byron  Morgan  wrote  it — and  it  concerns  the  misad- 
ventures of  a  newsreel  cameraman.  Can  you  beat  it? 


—New  York,  Daily  News,  April  5 


Can  You  Beat  It  ? 

Wot  Unless  You  Make  'em  Quickies 


The  News  Parade 

Now  Being  Titled  and  Edited 
Will  be  Generally  Released 

MAY  27 

and  available  for 

i_  ^^^^   ^  earlier  pre-release 

■         ^^^^^  DAVID  BUTLER  directed  this  story  by  Wm.  Conselman 
B^^^^^  at  LAKE  PLACID,  NEW  YORK,  PALM  BEACH, 

^M^^  HAVANA  and  HOLLYWOOD 

fc  ^^^^^  CAST  OF  CHARACTERS; 

1^^^^^  Newsreel  Nick NICK  STUART 

i^^V,,^^  Sally  Morgan SALLY  PHIPPS 

^^  ^^^KKK^^  Dillon  Morgan Brandon  Hurst 

A^r^      ^m  ^  Prince  Oscar        Cyril  Ring 

^  ^^  K  ■  Mysterious  Stranger Earle  Foxe 

^r     ^k  ^     mA  ^o^^s  Walpole Franklin  Underwood 

^  A^^      m       ^V  Director-in-Chief  Talley      .......     .Truman  H.  Talley 

^\[^SETS  THE  PACE  for  the  INDUSTRi' 


r 


■  I 


Friday,  April  6,  19 


Photophone  Placed 
on  Market  by  RCA 

{Continued  from  Page  1) 
FILM   DAILY  that  the   device  was 
ready  for  the  market,  a  sales  force  be- 
ing assembled  and  actual  sales  to  be- 
gin at  once. 

Demonstrations  of  Photophone  have 
been  held  in  New  York  during  recent 
weeks,  to  put  finishing  touches  to  the 
apparatus  before  it  was  offered  to 
the  market.  It  is  to  be  sold  to  the- 
aters and  non-theatrical  institutions. 

Production  of  pictures  for  users  of 
the  device  is  expected  to  begin  soon. 
FBO  is  expected  to  make  the  first 
pictures  designed  directly  for  Photo- 
phone users,  as  RCA,  G.E.  and  West- 
inghouse  own  an  interest  in  that 
company.  However,  the  device  is  to 
be  made  available  to  all  companies. 
Equipment  for  Photophone  pictures 
now  is  being  installed  at  FBO  stu- 
dios. 

Maj.  Gen.  James  G.  Harbord,  RCA 
head,  is  chairman  of  the  board  of  the 
new  company  with  David  Sarnoff 
president;  Elmer  E.  Bucher  vice 
president  in  charge  of  commercial 
activities,  and  Dr.  A.  N.  Goldsmith 
vice  president  in  charge  of  technical 
matters.  George  S.  De  Sousa  is 
treasurer,  Lewis  MacConnach,  secre- 
tary and  Charles  J.  Ross,  comptrol- 
ler. Directors  are:  Owen  D.  Young, 
General  Swope,  Paul  D.  Cravath,  E. 
M.  Herr,  E.  W.  Harden,  Cornelius 
N.  Bliss,  James  R.  Sheffield  and 
David  Sarnoff.  On  the  board  of  con- 


sulting engineers  are  Dr.  Goldsmith, 
C.   W.   Stone  and   S.   M.   Kintner. 

The  Photophone  synchronizes 
sound  photographically,  similarly  to 
the  Movietone  and  Phonofilm  prin- 
ciple. The  company  claims  it  is  as 
simple  to  operate  as  an  ordinary  radio 
set. 

Standard  films  without  the  sound 
can  be  used  without  any  change  in 
the  machine.  The  only  thing  the  op- 
erator has  to  do  is  to  close  one  switch 
when  he  is  projecting  pictures  with 
sound,  and  open  it  when  he  does  not 
want  the  sound.  The  type  of  sound 
reproducer  to  be  used  will  vary  with 
the  size  of  the  room  in  which  the 
pictures  are  to  be  shown.  The  repro- 
ducer embodies  new  developments  in 
acoustics. 


Home  Talking  Film 

Being  Developed 

(.Continued  from  Page  1) 
standing  before  the  first  'home  television 
sets'  ever  to  be  demonstrated  saw  the  moving 
images  and  heard  the  voices  of  a  man  and 
a  wcjman  transmitted  from  the  research 
laboratories   of    G.    E.    several   miles   away. 

"So  lifelike  were  the  lights  and  shades 
reproduced,  witnesses  said,  that  the  curl  of 
smoke  from  a  cigarette  and  the  flash  of  an 
eye  were  transmitted  bj'  radio  just  as  a 
picture   unfolds   on   the   screen. 

"The  first  television  set  is  of  simple  con- 
struction and  not  unlike  the  familiar  phono- 
graph  cabinet   in   size   and   appearance." 


Mae  Busch  to  Star  in 

First  Division  Series 

Mae  Busch  has  been  signed  for  a 
series  of  pictures  for  First  Division 
Distributors. 


NOW  READY  FOR  OCCUPANCY 

Office  Space  in 

WARNER  BROTHERS 
THEATRE  BUILDING 

N.   E.   Corner   Hollywood    Blvd.    and    Wilcox   Ave. 
HOLLYWOOD  CALIFORNIA 

A  modern,  up-to-minute  office 
building  in  the  heart  of  Hollywood 
especially  suitable  for  Managers — 
Bookers  —  and  those  connected 
with  the  Theatrical  and  Motion 
Picture  Industries. 

Leasing  Department 
JOE  TOPLITZKY  COMPANY 

Exclusive  Agents— 205  H.  W.  Hellman  Building 
Los  Angeles,  California 


Hochreich  Hits  Plan  for 
Talking  Films  in  Home 

Plan  of  the  Radio  group  to  make 
Photophone  devices  available  for  use 
in  non-theatrical  institutions  and  for 
radio  pictures  in  the  home  "points 
a  plan  which  we  feel  will  do  the  mo- 
tion picture  industry  as  a  whole  in- 
calculable harm,"  in  the  opinion  of 
David  R.  Hochreich,  president  of  the 
Vocafilm  Corp.  of  America,  allied 
with  Educational  in  the  talking  pic- 
ture  field. 

Other  talking  film  firms  are  con- 
fining their  activities  to  the  theater 
field  exclusively,  Hochreich  points 
out  stating  persons  in  the  trade  are 
wondering  if  theater  owners  are  to 
be  asked  to  install  the  theater  device 
prepared  for  them  as  a  part  of  the 
more  voluminous  plan  of  building 
competition  for  themselves  in  the 
homes  from  which  they  must  expect 
to  draw  their  patronage.  Vocafilm, 
he  said,  rejected  a  plan  to  manufac- 
ture Vocafilm  sets  for  the  home,  for 
sale    through   department   stores. 


Telephotograph  System 
for  M.  P.  Film  Possible 

(Continued  from  Page  1) 
New  York  Wednesday  for  the  first 
time,  to  handle  standard  width  film 
are  in  the  offing.  Negatives  five  by 
seven  are  now  transmitted  over  the 
wire  and  in  order  to  handle  motion 
picture  film  it  is  necessary  to  cut  the 
negative  into  strips  which  are  clamp- 
ed in  the  five  by  seveii  inch  frame. 
The  cylinder  which  receives  the  pho- 
tographs through  a  system  of  elec- 
tric light  impulses  can  be  converted 
into  the  width  of  standard  film  so 
that  development  and  delivery  after 
transmission   can   be   speeded. 


Television  Far  Off, 
Radio  Ass'n.  Says 

(Contitiued  from  Page  1) 
clares  a  statement  aimed  to  "de- 
bunk" television  misconceptions,  is- 
sued by  the  Radio  Mfrs.  Assn.,  New 
York.  The  statement  points  out 
that  over-enthusiasm  has  resulted  in 
what  practically  amounts  to  mis- 
statements, with  respect  to  the  com- 
mercial adaptability  of  television,  par- 
ticularly in  the  home. 


Goldwyns    Returning    Today 

Samuel  and  Mrs.  Goldwjm  are 
scheduled  to  return  to  New  York 
today  from  Europe. 


And  That's  That 


By  PHIL  M.  DALY 


HARRY  CAREY,  minus  his  we 
ern  makeup  but  using  his  spi 
plenty,  rode  into  the  hearts  of  t 
AM  PA'S  at  yesterday's  luncheon,  a 
kept  the  boys  rocking  with  gags  i 
a  half  hour.  Harry  admitted  that 
a  speaker  he  was  a  washout,  but  a 
guy  who  can  spill  the  nifties  like 
did  can  get  a  free  lunch  any  Thui 
day. 

Speaking  of  washouts,  Harry  sc 
he  survived  the  one  in  Califorr, 
that  swept  his  ranch,  but  he  waffi 
so  sure  about  himself  in  "The  Tr 
of  '98."  There  they  have  him  doi 
an  oil  merger  in  the  climax,  spiUi 
a  lighted  kerosene  lamp  over  himsi 
and  going  out  all  lit  up  for  curtail 
Harry  sez  he  doesn't  mind  being 
up,  but  he  knows  a  better  way  thi 
that. 


Harry  is  noted  for  two  thinj 
He's  a  big  hearted  bozo  and  a  gr« 
judge  of  horseflesh.  He  proved  be 
by  praising  the  Boulevard  lunchec 
It's  never  been  done  before  by  a 
AMPA  guest.  It  will  probably  ne\ 
be  done  again. 

Richard  Thomas  of  Merger  P 
tures  brought  a  big  hello  from  t 
Coast  to  the  gang. 


"Concessions"  Fail- 

to  Cause  Change 

(Continued  from  Page  1) 
120  features.  This,  it  is  pointed  out, 
was  brought  about  not  by  American 
representations,  but  by  pressure  from 
theater  owners,  because  of  threatened 
shortage  of  good  pictures,  which 
would  darken  the  theaters.  American 
distributors  are  willing  to  co-operate 
to  secure  representation  in  the  United 
States  for  meritorious  French  prod- 
uct, but  insist  that  this  co-opera- 
tion cannot  be  forced,  and  that  intimi- 
dation of  the  quota  restrictions  must 
be  removed.  Otherwise,  it  is  sug- 
gested, they  may  quit  the  French 
market. 


Much  of  the  success  of  the  Chi 
go-New  York  motion  picture  tra 
mission  experiment,  is  attributed 
United  Artists  to  Nick  Tronoloi 
efficient  superintendent  of  the  Ct 
solidated  Film  Industries  plw. 
which  developed  the  film,  receiv 
over  the  wire  iyi  New  York. 


Lloyd  at  Premiere  Tonight 

"Speedy,"  Harold  Lloyd's  lat« 
has  its  New  York  premiere  at  t 
Rivoli  tonight  when  the  proceeds  Vi 
be  turned  over  to  the  Theatrical  Prt 
Representatives  of  America.  Llo) 
just  in  from  the  Coast,  will  attend 

Naming  Ash  Successor 

Chicago — Successor    to    Paul    A: 
who    goes    to    the    Paramount,    Xt 
York,  May  4,  is  to  be  announced 
the    Oriental   next   month. 


Goetz  to  Start  Roadshow 
Of  Merger  Film  in  Au 

Roadshowing  of  "The  Woman  W 
Was    Forgotten,"    first   picture   to 
produced  by  Merger  Pictures,  will 
begun     next     August,     according 
Charles    S.    Goetz,    head    of    Stat 
Cinema,  New  York,  who  will  han( 
exclusively    the    roadshows.       Goe 
with  Richard  Thomas,  head  of  Mei 
er,    leaves    tomorrow    for    the    Coa 
where   the   picture   is   to   start  witl 
30  days. 

"The  Woman  Who  Was  Forg' 
ten"  has  the  backing  of  the  Natioi 
Education  Ass'n.,  which  is  to  receii 
25  per  cent  of  the  gross  for  buildi| 
and  maintenance  of  homes  for  ' 
tired  school  teachers.  Members  ' 
the  association  are  pledged  to  bi 
and  sell  tickets  for  showings  through 
out  the  country.  Goetz  who  for 
years  has  been  active  in  distributic 
now  is  roadshowing  "Motherhood 


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Margaret 
Mann 

oAnother  Miracle  of  the  Movies 

whose  leap  from  obscurity  to  fame  in  this  John  Ford  production 

has  made  her  the  toast  of  two  coasts. 


At    the    GAIETY    THEATRE 

New  York/Tour  Sons"  has  been  S.R.O. 
twice  daily  since  opening,  February  i3th. 


At  the  CARTHAY  CIRCLE 
THEATRE,  Los  Angeles/Tour  Sons" 
has  done  sensational  business. 


Both  Engagements  at  $2  Top 
YOUR     PEOPLE    WILL     DEMAND 


JOHN  FORD  PRODUCTION 


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INDEPENDENT 


"Four  Sons". . .  is  that  which  is  known 
as  a  great  box-office  picture.  Audiences 
will  love  it,  for  it  has  every  ingredient 
of  audience  appeal.  William  Fox  can  be 
proud  of  it. — iVt'B'  York  Eveningjoiirnal 

Sincere  and  touching,  beautiful  in  feel- 
ing and  photography,  "Four  Sons"  is 
the  picture  a  lot  erf  dissatisfied  people 
have  been  waiting  for. 

— Philadelphia  Record 

"Four  Sons"  is  a  picture  to  which  the 
Fox  Co:npanycan  point  with  pride.  It 
can  very  well  take  its  place  with  some 
of  tlie  other  excellent  productions  that 
have  put  this  company  in  an  enviable 
place. — Los  Angela  Examiner 

Net  since  Mary  Carr  came  to  national 
attention  as  the  mother  in  "Over  the 
Hill,"  has  a  finer  selection  for  such  a 
role  been  made. — Los  Angeles  Express 


The  sympathy  and  restraint  of  her  portrayal  is  a 
masterpiece  of  naturalness.  Margaret  Mann  re- 
mains in  character  throughout,  playing  on  the 
heartstrings  of  her  audience  with  a  tenderness  and 
sweetness  that  will  make  this  picture  rank  as  one 
of  the  really  great  and  inspiring  contributions  to 
the'  screen. — Boston  Globe 

She  has  the  safe,  human  naturalness  that  Duse  had, 
and  her  acting  like  Duse's  makes  each  member  of 
the  audience  feel  in  intimate  touch  with  her. 

— Film  Bulletin 
"Four  Sons"  will  be  a  great  success.  It  possesses 
those  qualities  which  make  people  talk.  And  we  all 
know  that  the  best  advertising  any  picture  can  get  is 
word  of  mouth  advertising. — Exhibitors  DailyReview 

I  could  have  fallen  on  Miss  Margaret  Mann's  neck 
and  wept  my  gratitude.  It  was  a  very  fine  piece  of 
acting.  Most  of  all  I  was  struck  by  its  restraint — 
the  simple,  half-completed  gestures  and  the  com- 
mendable absence  of  tears. 

Miss  I.  A.  R.  WYLlE 

the  Author,  in  the  Nerv  York  Times 


Another  of  the  prizes  from  Fox.  A 
picture  powerful  in  its  emotional  sweep 
and  worthwhile  for  its  direction,  its  per- 
formances and  its  prodigious  puilings 
at  the  heartstrings.  Its  foundation  is 
mother  love — and  a  more  sure-fire 
theme  for  universal  box-office  appeal 
has  never  yet  come  to  light  so  far  as 
we  know. — Ftlm  Daily 

Exhibitorscantrust"FourSons"tosup- 
port  a  full  house. — MorningTelegraph 

A  profoundly  moving  picture. ..thefilm 
is  an  achievement  in  artistic  realism. 
There  isn't  a  moment  when  it  does  not 
live.  The  picture  is  rich  in  fascinating 
characters.  There  can  be  no  question 
of  the  work's  merit. — Variety 

John  Ford's  picture,"Four  Sons,"  is  a 
greater  piece  of  work  than  Ford  or  any- 
one else  expected  it  to  be.  It's  the  great- 
est film  Ford  has  ever  madt.— Exhibitors 
Herald  and  Moving  Picture  World 


WILLIAM  FOX  Presents 

FOUR  SpNS 

JOHN  FORD  production 


Adapted  by 
Philip  Klein 


Production  Editors 

Katherine  Hilliker 

and  H.  H.  Caldwell 


M 


■>„C^.  "li  '-:f^t£i-:'..-'i. 


THE 


,  April  6,  1928 


!uota  Hits  American  Sales  in  England 


itlTORS  CAUTIOUS; 

Ifavoring  u.  k.  films 


don — The  quota  law  is  already 
its    mark   on    sales    in    Eng- 
Since    the   bill   was   first   an- 
ijed    last    March,    the    exhibitor 
lackened    up    tremendously    in 
trying.      The    sales    figures   and 
of  all  distributors  from  March 
icember,    1927    will    prove    this 
lent.     More  particularly,  this  is 
uth  insofar  as  American  corn- 
are  concerned. 

the    bill    was    passed    through 

s    stages    of    Parliament    from 

ouse  to  committee,  to  the  Lords 

jack    again    and    as    pages    (of 

sfments  and  re-amendments  were 

the   exhibitor   and   the  renter 

l^e  more  and  more  confused.    So 

so,  in  fact,  that  when  the  law 

nally  enacted,  and  the  text  pub- 

the    K.R.S.    (the   distributors' 

Jization)  and  the  C.E.A.  (the  ex- 

rs'  association)  formed  separate 

ittees  to  get  on  the  job  and  in- 

the  clauses, 
len  the  new  year  arrived  and 
ade  began  operations  under  the 
everyone  was  more  or  less 
sed.  The  exhibitor,  therefore, 
lued  to  withhold  buying.  In 
on,  most  theater  owners  were 
d  fairly  solid  until  the  end  of 
with  British  and  other  pictures 
ed  immediately  after  the  finish 
e  American  schedules  last  Au- 

a  result,  many  American  com- 
s  scheduhng  pictures  for  release 

September  to  December,  1928 
found  the  pickings  light  indeed, 
is  an  entirely  new  situation  here. 
,  because  there  never  were  so 
'  British  pictures  available.  Sec- 
f,    because    the    instant    the    bill 

announced,  English  producers 
ed  ahead  and  scheduled  pictures 
ork  for  release  on  the  first  open 

which  were,  of  course,  the  fall 
ths  which  followed  in  after 
rican  distributors  completed  their 
ly  schedules.  In  other  words, 
:  of  the  dates  for  the  fall  of  this 

have  been  filled  by  domestic 
ucers. 

le  restrictive  measures  of  the 
a  bill  likewise  aggravated  the 
ition.  If  American  companies 
been  enabled  to  sell  outputs  in 
k,  the  situation  would  have  been 
ly  different  since  they  could  have 
wed  in  immediately  after  the 
ish.     However,  the  law  provides 

there  must  be  no  selling  further 

one  year  ahead, 
f  course,  that  is  exactly  what  the 
was  designed  to  do.  Sales  since 
first  of  the  year  have  been  very 
;h  and  every  big  releasing  com- 
V  whether  American  or  British  is 
plaining.  The  trade  is  in  the 
:ess  of  readjustment.  Dates  being 
ce  and  it  being  impossible  to  sell 
far  future  delivery,  each  company 
jncentrating  on  annexing  all  avail- 


able dates.  So  then,  for  every  date 
open,  the  exhibitor  is  offered  five  or 
six  and,  sometimes,  ten  pictures.  He 
is  holding  his  own  auction  sale  and 
prices  are  tumbling. 

One  or  two  of  the  big  companies 
have  started  price  cutting  in  earnest 
in  order  to  get  playing  time  and 
volume. 

Booking  on  a  decreasing  scale  of  12 
months  ahead  until  October,  1928  and 
then  six  months  ahead  until  1930 
means  selling  only  a  few  pictures  at 
a  time  to  any  customer.  That  being 
so,  the  salesman  must  cover  the  terri- 
tory much  more  often  to  keep  sales 
going  and  product  sold.  The  exhibitor 
is  picking  only  the  cream  and  sales 
expense  is  away  up.  What  can  you 
do  but  get  the  price  you  are  entitled 
to  on  an  individual  basis  and  an  all- 
round  increase  if  you  don't  want 
to  find  that  your  sales  expense  has 
eaten  your  profits. 

Every  picture  must  be  trade  shown 
in  London  with  seven  days  prior 
notice  to  the  trade  before  selling  gets 
under  way.  Registration  must  be 
applied  for  including  evidence  that 
the  trade  show  has  been  given.  With 
bookings  so  far  ahead,  the  difficulty 
for  American  companies  may  be 
easily  appreciated.  Prints  must  be 
here,  naturally,  in  order  to  hold  trade 
shows.  Without  trade  shows,  selling 
cannot  be  launched.  Some  see  the 
gradual  elimination  of  the  number  of 
imported  pictures  in  this  market  as 
a  result. 

The  companies  that  have  been 
bringing  in  a  lot  of  cheap  product 
are  going  to  be  hit.  These  organiza- 
tions will  be  unable  to  keep  it  up  be- 
cause the  7j^  per  cent  quota  in  force 
the  first  year  will  leave  its  mark 
and,  being  unable  to  book  in  ad- 
vance, they  can't  successfully  sell  the 
"flat  price  program  idea".  This  is 
another  indication  that  importation  of 
American  and  other  pictures  will  be 
curtailed. 

The  part  of  the  bill  which  seeks  to 
regulate  practices  of  the  trade  is  suc- 
ceeding, but  that  part  which  was  to 
stimulate  production  has  to  be  yet 
proven,  for  while  the  volume  is  great- 
er (about  100  pictures  available  in  the 
first  exhibitors  quota  year  against 
their  needs  of  approx  200)  the  quality 
hasn't  yet  soared  to  anything  like  the 
equal  of  their  American  competitiors. 


RUSSIA  SEEKS  PLACE 
IN  GERMAN  MARKET 


Foreign  Markets 

Special  correspondents  in 
principal  foreign  cities  report 
important  developments  by  ra- 
dio, cable  and  mail  to  THE 
FILM  DAILY.  The  well-in- 
formed individual  must  keep 
abreast  of  moves  abroad.  Daily 
and  under  "Foreign  Markets" 
every  Sunday  all  that  you  need 
to  know  about  overseas  trade 
will  be  found. 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Russians  are  making 
energetic  efforts  to  win  a  prominent 
place  on  German  screens,  reports 
Trade  Commissioner  George  R.  Can- 
ty, Paris,  to  the  M.  P.  Section  of  the 
Dept.  of  Commerce. 

Canty's  report  reveals  an  organiza- 
tion has  been  started  to  produce  Rus- 
sian and  German  films,  appealing  to 
the  working  classes  especially.  First 
film  to  be  shown  will  be  "Last  Days 
of  St.  Petersburg,"  directed  by  W. 
Pudowkin. 


Paris  Active 

Paris — Work  continues  on  "Une 
Java,"  at  Menchen  studios,  where 
Henri  Roussell  and  Jean  de  Size  are 
directing,  with  Jean  Angelo  and  Mad- 
ame Delarmoy  in  the  leads. 

Marcel  Lherbier  will  next  produce  "Money," 
by  Emile  Zola.  Rene  Barberis  has  finished 
"The  Wonderful  Day,"  latest  story  by  Mi- 
rande  and  Guinson.  Rene  Leprince  is  in 
Marseilles  where  he  will  film  "Sibylle."  Jac- 
queline Forzanne  has  signed  a  long-term  con- 
tract with  an  unnamed  German  company. 


City  Acquires  Oslo  House 

Oslo,  Norway  —  Oslo  Commune 
Cinema  Board  (Kinostyret)  has  com- 
pleted negotiations  for  purchase  of 
the  Norske  Theater  at  a  reported 
price  of  one  million  crowns.  The 
board  will  rebuild,  enlarging  capacity 
from   1,000   to   1,600. 


"Kings"   Released  in   Feb.,   1929    ■ 

London  —  General  British  release 
date  for  "King  of  Kings"  is  set  for 
Feb.,  1929.  Following  delays  in  some 
sections,  it  has  now  been  passed  by 
censors  in  the  principal  sections  in 
the  British  Isles. 


New  German  Company 

Berlin — Erda-Film  Co.,  producing 
unit,  has  been  formed.  The  company 
is  closely  allied  with  Efa  and  will 
produce    three    for    Matador     Films 

(Universal). 


KiC>A%Y  Y.AT 


^ 


Bachrich  Re-elected 

Vienna — Theodor  Bachrich  was  re- 
elected president  of  the  Federation  of 
Film  Manufacturers  of  Austria,  at  a 
recent  meeting. 


French   Church   Now  Theater 
Paris — Built    in    1562,    one    of    the 
most  historic  churches  in  France  has 
been  rebuilt  into  a  theater.     It  is  lo- 
cated at  Montpellier. 


Film  Section  in  Arts  Ministry 
France — Senator    Chastenet    is    en- 
deavoring to  obtain  the  institution  of 
a  film  section  in  the  Ministry  of  Fine 
Arts. 


Animated  By 
Ben  Harrison 

and 
Manny  Gould 


You  May  Walk 
A  Mile 

— to  see  a  cartoon 

— but  you  won't  be  walking 
^in  the  right  direction 

— if  your  steps  do  not  lead 
to  the  theatre  showing 

KRAZY  KAT 

— the  best  known  cartoon 
character 

PRESENTED  BY 

CHARLES  B.  MINTZ 


^paramount  MINTZ  Cartoons 


Friday,  April  6,  1 


NEWSPAPERS 

AND 

PUBLICATIONS 

ALL  OVER  THE  WORLD 
CONSTANTLY  QUOTE 

THE 

FILM  DAILY 


IT  HAS 

READER  INTEREST 
READER  CONFIDENCE 
READER  INFLUENCE 


Coast  Wire  Service- 


r 


Another  Studio  Planned 


NEGOTIAIIONS  UNDER  WAY 
m  STUDIO  CITY  PLANT 


With  the  Mack  Sennett  studio 
completed  and  work  on  the  new 
Cliristie  plant  scheduled  to  start  next 
week,  negotiations  are  in  progress 
for  another  major  studio  at  the  new 
Studio  City.  Seven  companies  now 
have  studios  completed  or  under  way 
in  the  San  Fernando  Valley,  improv- 
ing of  which  is  going  forward  at  a 
rapid  pace. 


"Bellamy  Trial"   Under   Way 

"The  Bellamy  Trial"  has  started  at 
M-G-M  under  direction  of  Monta 
Bell.  Bell's  last  film'  was  "Man,  Wo- 
man and  Sin."  Leatrice  Joy  has  the 
chief  feminine  role  g.nd  the  cast  in- 
cludes: George  Barraud,  Margaret 
Livingston,  Anita  Page,  Eddie  Nu- 
gent, Margaret  Seddon,  Polly  Ann 
Young,  Jack  Raymond,  Kalla  Pasha 
and   Cosmo   Bellew. 


Asher  Buys  Brenda's   First 

Walter  E.  Greene,  president  of 
Brenda,  has  sold  "The  Port  of  Mis- 
sing Girls,"  first  of  a  series  to  Harry 
Asher,  American  Feature  Film  Co., 
for  New  England. 


Struss  to  Film  Griffith  Picture 
Karl  Struss  will  be  chief  cinema- 
tographer  for  D.  W-  Griffith's  forth- 
coming picture  for  United  Artists, 
"The  Battle  of  the  Sexes."  Struss 
has  "The  Covered  Wagon,"  "Ben 
Hur,"  "Sunrise"  and  "The  Drums 
of  Love"  to  his  credit.  Billy  Bitzer, 
Griffith's  photographer  of  the  early 
days,  will  assist  Struss. 


Cody-Pringle    Title    Changed 

The  new  Cody-Pringle  picture, 
which  went  into  production  as  "The 
Man  About  Town,"  will  be  released 
as  "Beau  Broadway."  James  J.  Jef- 
fries, Sue  Carol,  Hugh  Trevor  and 
Heinie  Conklin  are  in  the  support. 


June    Collyer's    Next 

June  Collyer  is  to  play  feminine 
lead  in  Irving  Cumming's  next  for 
Fox,    "Part   Time    Marriage." 

Ruth  Roland  Returning 

Ruth  Roland  may  return  to  the 
screen,  making  her  own  features  for 
release  through  First  Division  Dis- 
tributors. Conferences  on  the  deal 
now  are  being  held. 


Complete  Paramount  Contracts 
Vera   Veronina   and    Marietta   Mil- 
ner    have    completed    their    contracts 
with   Parainount. 


Greta  Nissen  Signed 

Greta  Nissen  has  been  assigned  to 
play  opposite  Jack  Mulhall  in  "The 
Butter  and  Egg  Man,"  which  Rich- 
ard Wallace  is  to  direct  for  First  Na- 
tional. The  supporting  cast  includes 
Gertrude  Astor,  William  Demarest 
and    Sam    Hardy. 


Fairbanks  Picture  May 
Be  Produced  in  Frare 

Douglas  Fairbanks'  sequel  to  '"  ■ 
Three  Musketeers"  may  be  produg 
in  France. 


May  McAvoy  Back  at  Studiol 

May  McAvoy,  Warner  star,  « 
has  been  resting  at  the  seashore  f 
a  short  vacation  trip,  has  returned 
Hollywood  to  prepare  for  work  I 
"Fog  Bound,"  her  first  product! 
for  release  during  1928-29. 


Itts-.' 


Betty  Compson  in  "Miracle  Girl* 

Betty  Compson  has  started  worl  t 
the  Chadwick  studios  in  "The  ML 
cle  Girl,"  designed  as  a  special 
"The  Miracle  Man,"  which  sev«| 
years  ago  elevated  her  from  obscu| 
to  stardom. 


New   Excellent   Stories 

Ruth  Agnes  Abeling's   story. 
Geraniums,"  will  be  produced  by 
cellent  Pictures  during  1928-29  us 
the    title,    "Paid    with    Tears." 
cellent  also  has  purchased  two  stoJ 
by  Pamela  James;  one  "Masquer j 
Marriage"  and  the  other  called  " 
Night  Angel." 

De  Grasse  in  "The  Racket" 
Sam    De    Grasse,    character    acl 
has  been  signed  by  Howard  Hug| 
for  a  prominent  role  in  "The  Rack 
which    Lewis    Milestone   is   directil 


90  Per  Cent  of  Films  Mas 
in  Southern  Calif  on 

More  than  90  per  cent  of  the  All 
ican  film  output  is  produced  in 
fornia,    according    to    statistics. 


"Handle  writh  Care"  First  Ricl 
"Handle   with    Care,"   by   Anth(j 
Coldeway,   will   be    the   first   star 
vehicle  for   Irene   Rich   on   the   19 
29    Warner    program.      Lloyd    Ba 
will   direct   from   a  script   by   Ro| 
Lord  with  cast  including  Audrey 
ris,  William   Collier,  Jr.,   Claude  <| 
lingwater,     Anders      Randolph     j| 
Jack  Santoro. 


New  Warner  Title 

"State  Street  Sadie"  is  title  selec 
for  the  Warner  picture  Archie  Mil 
is  directing  with  Conrad  Nagel  l| 
Myrna  Loy  heading  the  cast  wl 
includes  William  Russell,  Geoi| 
Stone  and  Pat  Hartigan. 


Starts  Fifth  Color  Classic 

Tiffany-Stahl  has  started  prodI 
tion  on  the  fifth  of  the  Color  Class 
titled  "Girls  of  Today."  The  stf 
is  an  original  by  E.  Morton  Hll 
and  is  being  directed  by  Hans  Rej 
hard.  Jack  Thomas,  Winifred 
dis  and  Betty  Egan  are  featuredj 
the  cast. 


Mack  Sennett  Studio  is 
Turned  Over  to  Produ< 

Completed    in    four    months,    si 
the  time  construction  was  begun, 
new    Mack   Sennett   studio    has   bi| 
turned  over  to  the  producer. 


THE 


ray,  April  6,  1928 


DAILY 


11 


lATER  CHANGES  FOR 
"  OF 


Continued 

NEW  JERSEY 
New  Theaters 

Siver — Capital. 

Openings 
Norris — Nujoy. 

Changes  in  Ownership 

bon — Highland,    sold   to   H.    H.    Hustler 
Highland    Amuse.    Co. ;     Camden — Co- 
ial,  sold  to   Handle   &   Rovner  by   Stan- 
Co.  ;    East    Rutherfordi — Rex,    sold    to 
Cosman;    Elizabeth — Elmora,   sold  to  L. 
man  by  Edora  Amuse  Co. ;   Hoboken — 
nor,   sold   to    Melasur   Amuse.    Corp.    by 
Rusalen;     Iselini — The     Iselin,    sold    to 
lin  Amuse.    Co.    Inc.    by    S.    A.    Linoli ; 
w   Milford— Park,    sold    to    G.    Abbittilo 
G.    Mack ;    Swedesboro^Embassy,    sold 
Samuel    Levick    by    East    Coast    Thea- 
;    Westville — Victoria,     sold    to    J.     A. 
ikoff  by  B.  A.   Harrison. 

Closings 
one — Opera  House  and  Strand ;  Belle- 
e — Alph  ;  Bound  Brook — Palace  ;  Cam 
J— Elm  ;  Carlstadt— City  ;  Clifton— The 
fton  ;  Cranford — The  Cranford  ;  East 
ange — Brighton;  Lyceum  and  Oxford; 
St  Rutherford — Park  ;  Elizabeth — Vic- 
y;  Hackensack — Eureka;  Hoboken — 
y;  Irvington — City;  Jersey  City — Lib- 
y  and  Lyric  ;  Keansburg — Casino  ;  lyodi 
wnship — Regal ;  Morristown  —  Palace  ; 
wark — Clinton  Square,  Lewis,  New  Am- 
rdam,  Olympia  and  Warren  Square; 
ean  Grove — Strand  ;  Passaic  —  Play- 
use;  Paterson — Lyceum;  South  Orange 
Tameo ;  TenaHy — The  Tenafly  ;  Verona 
The  Verona ;  Westfield  —  Playhouse  ; 
oodcli6fe— The    Woodcliffe. 

NEW   YORK 
New  Theaters 

klyn— Avalon  (Kings  Highway)  ;  Walk- 
I  (64th  &  8th  Ave.)  ;  Astoria,  L.  I. — 
escent;  Queens  Village,  L.  I. — Queens; 
evr  York  City — Marblehead  (231st  and 
■oadway)  ;  New  Major  (Canal  St.  and 
•oadway)  ;     Yonkers — Loew's    Yonkers. 

Changes  in  Ownership 
over — Audit,   sold   to    Calhoun    &    Snyder 
John   Karcanes  ;    Baldwnnsville — Variety, 
Id   to  J.   H.    Corbett   by   B.    B.    Gustadt ; 
rooklyn — American,    sold    to    C.     Manza- 
;le;    Atlantic,    sold    to    T.    Tarla    by    B. 
:uttman;   Elite,   sold  to  J.   A.    De   Maria; 
jnperial,     sold     to     Nelson     &     Renner    by 
arnet    Amuse.    Co. ;    Manhattan,    sold    to 
,    Gladstone ;    Rugby,    sold    to    J.    Cosman 
:    E.    Spiegel ;    Tip    Top,    sold    to    Moon 
omedies   Inc.   by   G.   Heisler ;   Utica,   sold 
I    J.    Cos'man    by    E.     Spiegel;     Buffalo — 
Ik,  sold  to  Wm.   Hodge  by  J.   D.   Butch ; 
iberty,    sold    to    David    Kreiger   by    Chas. 
iehl;     Cattaraugus — Playhouse,      sold      to 
.   B.    Cunningham   by    Rhode,    Rathjen    & 
Wallace;     East     Kingston^ — St.     Coleman's, 
>ld  to  J.  J.    Byrne  by  T.   P.   Larkin;    For 
rthe— The    City,    sold    to    Mr.    Block    by 
[r.   Goldschlag ;    Hobart — Grant's,    sold    to 
'.  O.  Fuller  by  Mrs.   Ida  Grant;  Arveme, 
k  I. — The  Arveme,   sold  to  Jaysie  Amuse. 
!orp.  by   Mr.    Schneider;   Bayside,   L.   I. — 
apitol,   sold   to    H.    Grossman   by    I.    Les- 
iv;    Bellmore,    L.    I. — The    Bellmore.    sold 
).F.    Kilgour    by    C.       Piccione;       South 
lampton,     L.     I. — Glarden,     sold     to     M. 
llynne     by     D.     Brewster;     Mayfield — Je- 
>ine,    sold    to    Mr.    Jerome   by    Mr.    Arm- 
TOng;    Middleburg — Novelty,    sold    to    M. 
lattice     by     John      Mattice ;      Mohawk — 
Sates    Opera    House,    sold    to    Clauson    & 
lasco   by    Harkins    &   Murphy ;    New    Ro- 
Jhelle— North   Ave.,    sold   to   V.   V.    M.    P. 
!;nt.    Inc.   by   G.    Michaelfelder ;    New   York 
'ity — Majestic,    sold    to    V.     Schulman    by 
t      &     S.     Circuit;     Louis     (Westchester 
.vc  )    sold    to    E.    Tanning?   by    L.    Kovel- 
lan  ;   Park  Plaza   ("Univ.   &  Tremont),  sold 
'    Lask   &    Greenberg   by   Universal    Chain 
heaters    Inc.;    Rose    (45th    &    2nd    Ave.), 
'Id    to    Levy    &    Saducca    by    D.    Moses; 
I'erona    (2nd    Ave.),    sold    to    Mr.    Giglo ; 
■'awUng — Lyceum,    sold    to    MacClellan    & 
■lacKenna    by    A.      Chase;      Rensselaer — 
iright    Spot,    sold    to    Ross    F.    Fayles    by 
\.    Stone ;    Syracuse — Avon,    sold    to    Har- 
">r<'   Amuse.    Co,   by    G.    M.    Beede ;    Ged- 
sold     to      Gordon     Longcoy     by     C. 
I  est;    Utica — State,   sold   to   J.    J.   Ray- 
iiiud    &    I.     Schancupp    by    G.     B.    Thea- 
ers     Corp. ;     Victor — Town     Hall,     sold    to 
Vni.    Palmanteer;    Wells— The   Wells,    sold 
o    Wells    High    School    by    Geo.    Babcock ; 
A/hitney    Point — Tyler,    sold      to      Egbert 


Showmanship 

Fifty  per  cent  of  a  picture's 
success  may  be  attributed  to 
exploitation,  experts  estimate. 
Just  what  can  be  done  along 
these  lines  is  demonstrated  by 
the  picture  "Motherhood," 
which  Charles  Goetz  of  States 
Cinema,  New  York,  is  handling. 
The  picture,  which  is  not  one 
of  the  hygiene  or  other  sensa- 
tional films,  has  been  garnering 
house  records  in  several  sec- 
tions. As  an  example,  here  are 
three  Far  Northwest  runs  in 
three  successive  days  to  illus- 
trate the  point:  Heilig,  Eugene, 
Ore.,  (Population  1,000),  $533.- 
70  Monday,  Feb.  13;  Liberty, 
Oregon  City,  (population  500), 
$336,  Tuesday;  Majestic,  Dallas, 
(population  400),  $123.10,  Wed- 
nesday. Buddy  Stuart  now  is 
in  the  West  handling  the  pic- 
ture, which  has  been  clicking  in 
cities  large  and  small. 


Abplanalp ;  Wilson — Gem,  sold  to  A.  W. 
Harris  by  Varius  Jermain;  Woodridge— 
Lyceum  ,sold  to  Woodridge  Labor  Ly- 
ceum of  Workmen's  Circle  by  Mrs.  Gersh  ; 
Yonkers — Hamilton. 

Closings 

Baldwinsville — Orange  ;  Benenson  —  City  ; 
Brooklyn  —  Ampliion,  Garden,  Gotham, 
Ideal,  Navy ;  Brooklyn — Ridge,  Utica  and 
Whitney  ;  Howells — Rustic  ;  Kinderhook — 
Opera  House ;  Astoria,  L.  I. — Arcade  and 
Franklin;  Bayshore,  L.  I. — Carleton ;  Bell- 
port,  L.  I. — Bell;  Bridgehampton,  L.  I. — 
Community ;  Broad  Channel,  L.  I. — Chan- 
nel Cedarhurst,  L.  I. — Playhouse;  Corona 
L.  I.— Colonial  and  Park ;  Eastport — 
Community ;  East  Quogue,  L.  I. — Atlan- 
tic Hall;  Farmingdale,  L.  I. — Palace; 
Webster;  Maspeth,  L.  I. — New  Columbia; 
Flushing,  L.  I. — Ritz;  Jamaica,  L.  I. — 
Comedy ;  Long  Island  City — Victor  and 
Pelham,  L.  I. — Picture  House;  Water- 
bury,  L.  I. — Fireman's  Hall ;  Maybrook — 
Sweeney's  Hall;  Mt.  Vernon — Embassy; 
New  York  City — Lucky  Star,  Lyceum, 
New  Houston,  New  Strand,  North  Star, 
Prospect  Palace,  Ray,  Regent,  Westches- 
ter, Windsor;  Peekskill — Colonial;  Pitts- 
ford — Town  Hall ;  Portchester — Strand  ; 
Rosendale — Casino  ;  Rushville — The  Rush- 
viUe;  South  Beach— Strand ;  Woodbndge— 
The  Woodbridge;  Woodstock — Firemen's 
Hall. 

NORTH  CAROLINA 
New  Theaters 

Coates — Tribly  Devere;  Coodeemee — New 
Aeerless  ;  Franklin — Audit ;  Salisbury — 
High    School ;    Wilson — Lincoln. 

Changes  in  Ownership 

Bailey — Royal,  sold  to  N.  D.  Flowers  by 
E.  O.  Strickland;  Concord — Pastime  and 
Westmore,  sold  to  Circle  Amuse.  Co.  by 
W.  E.  Stewart ;  Dunn — Colonial,  sold  to 
H.  J.  Paradis  by  W.  R.  Jernigan ;  Eliza- 
bethtown— Howard  Stan,  sold  to  Howard 
Stanley  by  G.  F.  BuUard;  JacksonviUo— 
Paul's,  sold  to  J.  W.  Erwin  by  A.  A. 
Paul ;  Lincolnton — Motz,  sold  to  T.  A. 
Little  by  J.  S.  Motz;  Marshall — Prmcess, 
sold  to  R.  R.  Osmer  by  R.  C.  Keller; 
New  Bern— Globe,  sold  to  H.  B.  Mitchell 
by  G.  W.  Logan;  Stanley  Creek — Taylors, 
sold  to  T.  A.  Little  by  Dr.  F.  V.  Taylor; 
Tryon — Strand,  sold  to  F.  H.  Sikes  by 
R  W  Early;  Warsaw — Rose,  sold  to 
J.  J.  Cottle  by  Paul  Stanley;  Wilmington 
— Brooklyn,  sold  to  Robt.  Herring  by 
Tom  McMillan. 

Closings 

Cooleeme — Old  Peerle?s  ;  Fairmont — Dixie  ; 
Raleigh — Grand  ;     Robbinsville — Dixie. 

OREGON 

Openings 

Portland — Empire. 

Changes  in  Ownership 

Monmouth— Rex,  sold  to  Ross  Nelson;  Pais- 
ley— Greentree,  sold  to  C.  S.  Benefiel; 
Salem^Hollywood,  sold  to  R.  J.  Nicol  by 
Jack    Martin. 

Closings 
Portland — Peninsula. 


15,000  SCHINE  SHARES 
TO  BE  OFFEe  SOON 


Bonner,  Brooks  and  Co.  of  New 
York  are  about  to  ofiEer  15,000  shares 
of  Schine  Chain  Theaters,  Inc.  par- 
ticipating and  convertible  preference 
stock,  at  $37.50  a  share,  paying  $3 
per  annum.  The  prospectus  cover- 
ing this  contemplated  issue  declares 
that  for  1927,  net  income  amounted 
to  13.9  cents  of  every  dollar  of  gross 
income,  as  compared  with  10.2  cents 
in  1926  and  seven  cents  in  1925.  The 
company  increased  its  gross  from 
$1,290,283  in  1925  to  $2,173,665  in 
1927,  or  an  increase  of  68.4  per  cent. 
In  that  same  period,  net  income  in- 
creased from  $90,853  to  $301,896,  a 
gain   of  232.3   per   cent. 

The  preference  stock  participates  in 
earnings  of  the  company  and  is  con- 
vertible into  the  Class  A  common 
until  1935.  Application  will  be  made 
to  admit  the  stock  to  trading  on  the 
N.   Y.   Curb   Market. 


Loew's    Boston    Dividend 

Quarterly  dividend  of  15  cents  a 
share  will  be  paid  May  1  by  Loew's 
Boston  Theaters  to  stock  of  record 
April    16. 


Pools  Reported  Being 
Formed  in  Fox  Film  'A' 

A  number  of  pools  are  reported  be- 
ing formed  in  Fox  Film  "A"  with 
several  commission  houses  advising 
clients  to  pick  up  some  of  the  stock 
on  all  recessions.  Recent  rises 
brought  the  stock  to  83  at  yesterday's 
close. 


Two  Fox  Dividends 

Class  "A"  and  "B"  Fox  Film  will 
pay  quarterly  dividend  of  $1  on  May 
7  to  stock  of  record  April  6. 


Halsey,  Stuart  on  the  Air 

Halsey,  Stuart  &  Co.,  New  York 
financial  house,  which  handles  Fox 
and  other  picture  stocks,  last  night 
instituted  a  series  of  weekly  broad- 
casts at  10  P.  M.  eastern  standard 
time,  over  the  red  network  of  the  Na- 
tional Broadcasting  Co.  Twenty-six 
stations  now  are  used,  with  the  num- 
ber to  be  increased  to  32. 


Two   Meetings    Scheduled 

Paramount  directors  will  hold  a 
dividend  meeting  April  17,  with 
Pathe    directors   meeting   April    24. 


Quotations 


Real  Estate  Value  Rise 
Benefits  Theater  Firms 

Theater  expansion  programs  are 
proving  beneficial  to  assets  of  chain 
operators,  because  of  increased  value 
of  real  estate  and  leasehold  acquisi- 
tions. Many  of  these  were  signed  in 
years  of  lower  value,  with  the  prop- 
erty now  mounting  to  a  point,  con- 
siderably  above    purchase    price. 


High 

Low 

Close 

Sal  « 

(cb)  do     6s     36.. 

104-5^ 

104-4 

104^ 

4,00« 

♦       Bal.    &    Katz. 

78J4 

.    .    . 

*(c)   Con.   Fm.   Ind 

16/« 

*(c)     do     pfd.      .. 

.      .  . 

24^ 

.... 

(s)   East.    Kodak 

174^ 

172 

V2'A 

1.801 

*(s)      do     pfd.      .. 

126 

.   •  .  ■ 

*(c)   Film    Insp.    . 

.... 

4 

*(s)   First  Nat.  pfd 

.    •    .    • 

106 

(5)   Fox    Fm.    "A" 

S2y, 

82^ 

83 

5,666 

(c)   Fox  Thea.   "A' 

i9y^ 

18% 

19>/« 

1,400 

*(c)    Intern.     Proj. 

8 

.  •  .  . 

(t)    Keiths    6s    46. 

98U 

9S% 

987^ 

1,000 

*fs)      do     pfd.      .. 

93'A 

.... 

(s)        do     com.     . . 

i9.ys 

iy/2 

1954 

300 

(5)   Loew's    com. 

70H 

70 

70-4 

10,200 

(f)      do     pfd.      ... 

1027/8 

102M 

102  7/, 

400 

*(b)     do    6s    41ww 

111 

.... 

(li)      do    6s4Ix-war 

100J4 

100/2 

100J4 

7,000 

(s)    M-G-M    pfd.    . 

25H 

2SH 

2SH 

100 

(s)    M.     P.     Cap.. 

6 

6 

6 

200 

*(s)    Orph.    Cir.     . 

29 

.... 

*(s)      do     pfd.      .. 

99 -^ 

(s)    Para.   F-L    . .  . 

120  ■/« 

ns'vi 

120 

26,400 

♦fs)     do    pfd.     ... 

121M 

(cb)   do    6s    47     . 

166 'A 

\66'A 

lOO^i 

11,666 

(I.)    Par.By.S^sSl 

103 

102  M 

103 

2,000 

(= )   Pathe    

3 'A 

3 '4 

3/4 

500 

(?)       do    "A"     .. 

15 

14H 

14M 

600 

*fb)     do    7s    37    .. 

66/2 

(c)   Roxy    "A"    .. 

.    29 

31 

.... 

(0)        do    units    . . 

.   34 

36 

.... 

(0)        do    com.     . . 

7 

8 

.... 

(0)    Skouras    Bros. 

37J^ 

39J^ 

.... 

Stanley   Co.    . 

44/2 

41M 

44 

.... 

(0)   Technicolor 

.      2 

4 

(c)   Trans-Lux     .  . 

.      7 

5H 

SH 

13,300 

(0)    United  Art.   . . 

13 

15 

. . .  • 

('^)        do     pfd. 

80 

85 

.... 

.... 

*(o)    Univ.    Ch.com 

.     2 

.... 

*(o)      do     pfd.      .. 

.    80 

85 

.... 

*(c)    Univ.   Pict.    . 

.... 

23 

♦'s)      do    pfd.     ..  . 

96!4 

.... 

(c)    Warner  Bros. 

.   2374 

22^ 

22% 

7,200 

(s)        do     "A"     .. 

.   327A 

32 

32>4 

4.400 

(cb)   do    6Ks    28. 

.111 

110 

111 

44,000 

*  Last   Prices   Quoted. 

(b)  Bond    Market. 

(c)  Curb   Market. 

(o)   Over  the   Counter   (Bid  and  Asked). 
(s)    Stock   Exchange. 

NOTE:   Balaban  &  Katz  is  listed  in  Chicago; 
Skouras,    St.    Louis;    Stanley,    Philadelphia. 


EDWARD  B.SMITH 
&C0. 

Members  New  York,  Philadelphia 
and  Boston  Stock  Exchanges 


Corporate 
Financing 


Philadelphia 
New  York  Boston 


t 


1 

Paramount  Pictures 

Now  Made  Available 
FOR  INDEPENDENT  RELEASE 

SERIES  OF  8 

WM.  S.  HART 

RE-ISSUES 

New  Prints — New  Paper — New  Accessories 

FOLLOWING  BOX  OFFICE  ATTRACTIONS 

1.  Singer  Jim  McKee  S«  Tlie  Toll  Gate 

%.  O'Malley  oS  the  Mounted  6.  Sand 

3.  Wild  Bill  Hickox  ?•  The  Testing  Block 

4*  White  Oak  8.  Three  Word  Brand 

REVIVED  FOR  THE  FIRST  TIME 

Wire— Write— Call 

for  your  territory 

SAM  BISCHOFF 

HOTEL  ASTOR  NEW  YORK  CITY 

Coast  Office: 
CALIFORNIA  STUDIOS,  HOLLYWOOD 


i 


I 


AND  WEEKLY 
FUiiDlGEST 


IVOL.  XLIV     No.  7 


Sunday,  April  8,  1928 


mtliimttUB^^MiU^ltjW^n  i    i     -^ 


Price  25  Cents 


Double 

your 

playing 

time 


With  GEORGE  SIDNEY,  Patsy  Ruth  Miller, 
George  Lewis,  Beryl  Mercer,  Eddie  Phillips, 
Albert  Gran,  John  Boles,  Josephine  Dunn, 
Kathlyn  Williams.  From  the  stage  play  by 
Milton  Herbert  Cropper  and  Max  Siegel. 
Supervised  by  Carl  Laemmle,  Jr.  Screen 
adaptation  by  Al  Cohn. 

An    EDWARD    SLOMAN    PRODUCTION 
Presented  by  Carl  Laetnmle 


Here^s  YoW 
AnsiDerl 

'"WE   AMERTGANS'  is  a 
really  bi-j  picture.  Should  get 
everyone.  You  don't  forget  it . 
It's  a  lulu." 

"'WE  AMERICANS'  is  en- 
thralling.   Here's  one  picture 
you  will  love."   ;^  ^:  ' 

-Ccorsc  GcfjlitFdj.'f^VY.  E.c.  World 

'"WE  AMERICANS'   is  a 
treat  for  young  and  old.  Put  it 
on  your  list  of  gictures  to  see." 

—  RcL'ina  Ca/tnpn,  (V.  Y.  .\n\erican 

'"WE  AMERICANS'  should 
flock  them  in  drives  to  see 
this  newest  two-a-^ay  picture." 

'"WE  AMERICANS'  is  rare 
indeed." 

— F.  M<}ra"aUnt  Hall.  N.  V.  Times 

^  ■. .  ■- 

'■^'  c 

'"WE   AMERteANS'    has 
proper   mixture  to    please 
everybody."      ;■ 

—  Harriette  Unde^^tt^^-  V.  Heratd-Trihune 


NOW  going  BIQ 
at  the  Colony  Theatre 

Broadway,  N.Y.— $2.00  Top 


It^s  a  Laemmle 
Special 


AMERICANS 


again/ Universal  has  theVictxxresf 


A  determining 

factor  in  the 

success  of  any 

picture. 


In  this  issue 


Proiection  Progress 


Keep  posted  on 

progress  in  the 

projection  field. 

Get  wise. 


.%)H!J  JFc^i^."  ST*  . 


!!:-v^.c^;^r 


7//i3)g  already  piff 


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"SOUVENIRS" 


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TIFFANY- 
COLOR 
CLASSICS 


fe. 


•*■■•». 


^\  /^. 


^^$fN^ 


"SOUVENIRS' 


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TIFFANY-  STAHL      P  RO  D  U  C  TI  O  N  S,wc. 

M,H, HOFFMAN,  VICE  PP.ES.     ^  -.. 

1540   BROADWAY  ""•*"'  NEW  YORK  CITY 


\  S.  Completes  Code  of  Ethics  for  Film  Industry 


iTHE 

FFILMDOM 


AHDWEEKLY 
FILM  DIGEST 


[..  XLIV     No.  7 


Sunday,  April  8,  1928 


Price  25  Cents 


IV  CODE  TO  BE  MADE 
PDBIO  FEW  DAYS 

ay  in  Publication  Not 
lue  to  Paramount  Suit 
of  Commission 

..i.iion  Bureau   of   THE  FILM  DAILY 

.ishington  —  Publication  by   the 

:ral    Trade    Commission    of    the 

nf    ethics    drafted    at    the    New 

;  Trade  Practice  Conference  last 

il)cr    is    expected    within    a    few 

,  the  report  of  the  commission'^ 

stl  on  the  document  having  been 

iitted    to    the    comniissioners. 

ins  for  the  issuance  of  the  code 

made  some  weeks  ago,  but  the 

•  itself  has  been  withheld  pending 

jpiirt  on  it  by  counsel. 

is  emphasized  by  the  commission 

:  delay  in  issuing  the  code  is  not 

t'l   the    extension    of   time    given 

uiiount   for   the   filling   of  its   an- 

111  the  cease  and  desist  order  of 

■  Inlv. 


i'st  Coast  Begins  to 

Set  in  Fox  Pictures 

I  oajJ   Bureau,    THE   FILM   DAILY} 
•  ■<    Angeles — With    "Sunrise"    as 
initial    attraction,     the     Criterion 
I   is  switching  frqni  a  reserved- 
two-a-day   to   a   grind    policy   of 
'(Continued  on  Paye  2) 


W  to  Modify  "Blue" 
Law  Vetoed  in  Mass. 

'in   —    Efforts    to    modify    this 

rigid  "blue"  laws  failed  when 

ITiller  vetoed  a  bill  which  would 

!  I  sale    of  provisions  on  Sunday. 

- 1  vernor  stated  he  stands  four- 

1  -    against  any  attempts  to  com- 

1  ilize  the   Sabbath. 


nes  Cruze  May  Lease 
Metropolitan  Studios 

roast    Bureau,    THE   FILM    DAILY) 

Angeles — James     Cruze    may 

I'ver    the    Metropolitan    studios, 

reported.      The    director    starts 

11  his  first  independent  picture, 

h   Walter  Lang  will  direct. 


'imtry  Store  Test  Case 
to  Be  Made  at  Seattle 

attle — Theaters  here  are  prepar- 
1  a  test  case  on  the  legality  of 
'  iti y  store  nights,  with  six  arrests 
D|  operating  country  stores  made 
«ng  the  last  few  weeks.  They  are 
!  Red  with  operating  a  lottery  in 
1  ition  of  the  local  ordinance. 


AMERICAN  PICTURES  OUT 
UNTIL  FRENCH  YIELD 

Standpat     Attitude     Will 

Continue  Until  All 

Restrictions  Cut 

Paris  (By  Cable)— There  will  be 
no  American  pictures  released  on  the 
French  market  until  the  quota  re- 
strictions, aiming  to  force  Americans 
to  distribute  French  pictures  in  the 
United  States,  are  withdrawn.  This 
is  the  stand  of  Paris  directors  of 
American  companies  taken  at  a  meet- 
ing here  with  Will  H.  Hays.  It  is 
an  answer  to  the  French  "cotices- 
sions,"  which  would  have  admitted 
immediately  200  foreign  pictures  to 
relieve    the    situation. 

Not  an  American  picture  has  been 
sold  in  France  since  March  1  when 
the  quota  became  effective.  Amer- 
ican distributors  take  the  stand  that 
the  restrictions  violate  the  Geneva 
anti-trade  barrier  signed  by  France, 
the  United  States  and  20  other  na- 
tions. This  contention  will  be  ad- 
vanced to  the  French  government  by 
Ambassador    Herrick    next    Tuesday, 

(^Continued  on  Page  2) 


MACK  SENNEH  SIGNS  NEW 
CONTRACT  WITH  PATHE 


Projection 

Projection  will  be  given  more 
attention  next  season  than  ever 
before,  it  is  indicated.  The  So- 
ciety of  M.  P.  Engineers,  meet- 
ing April  9  at  Hollywood,  will 
focus  attention  on  the  subject, 
as  will  a  number  of  new  de- 
velopments soon  to  be  announc- 
ed. A  number  of  articles  on 
projection  will  be  found  in  this 
issue  on  pages  4  to  7. 


PROJECIN  TO  BE  BIG 
TOPIC  BEFORE  S.  M.  P.  E. 

Projection,  its  importance  and  de- 
velopment, will  be  one  of  the  chief 
topics  discussed  at  spring  meeting  of 
the    Society   of    M.    P.    Engmeers    to 

(Continued    on    Page    10) 


Author,  Author ! 

NOT  content  with  the  cobbler  business  of  sticking  to  their 
lasts,  some  of  the  super-endowed  folks  out  Hollywood  way 
persist  in  milling  around  in  branches  of  production  of  which 
thev  know  nothing  or  next  to  it. 

Specifically  and  concretely— likewise  disgustedly-we  refer 
to  production  supervisors,  directors  and  whatnots  who  must  turn 
author.  The  coast  is  filled  to  overflowing  with  fellows  who  think 
they  know  more  about  Dumas,  Hugo  and  others  of  their  ilk  than 
the  originals.  Hollywood  has  become  headquarters  for  he  super- 
iority complex  clan.  There,  the  "we'll  show  'em  how  spirit  is 
unflagging,  undying  and  undefeatable  in  its  persistence 

And  so,  you  find  many  valuable  story  properties  bought  for 
tidy  sums,  let  loose  on  the  studio  football  gridiron  where  they  are 
kicked  around  and  stepped  on  by  clumsy,  unfamiliar  hands  iintil 
dropped  into  the  prodtiction  mill  and  brought  forth  at  the  other 
end  sadly  flattened  and  often  plain  ruined. 

Stories  are  hard  to  get.  Certainly,  when  the  industry  adheres 
to  its  old-fashioned  and  uneconomic  practice  of  turning  out  600 
or  700  features  a  year.  How  can  that  many  new  ideas  be  de- 
veloped in  any  creative  field?  This  is  the  chief  basic  trouble,  but 
accepting,  as  you  must,  that  the  situation  is  existent  it  does  not 
necessarily  follow  that  when  suitable  picture  material  is  secured, 
the  studios  need  necessarily  go  the  author  one  better  by  practically 
rewriting  the  text.  Yet  this  is  often  done.  And  this  is  one  of  the 
reasons  why  a  lot  of  pictures  turn  out  to  be  a  lot  of  hopeless  junk. 

K  A  N  N 


Producer  to  Make  38  Two 

Reelers  for   1928-29 

Release  List 

(IV est    Coast    Bureau,    THE   FILM    DAILY) 

Los  Angeles — Contract  of  Mack 
Sennett  has  been  renewed  by  Pathe, 
the  new  agreement  calling  for  pro- 
duction of  38  two  reel  comedies  for 
tiie  1928-29  season.  John  C.  Flinn, 
who  arrived  at  the  studio  this  week, 
made   the   announcement. 

These  will  be  the  first  pictures  to 
be  made  by  Sennett  at  his  new  stu- 
dio, which  has  just  been  completed  at 
Studio  City.  Sennett  recently  an- 
nounced a  budget  of  $3,000,000  for 
1928-29   production. 

Sennett  Has  Made  Over 
200  Comedies  for  Pathe 

More  than  200  comedies  have  been 
produced  by  Mack  Sennett  for  Pathe 
release,  in  the  producer's  five  years 
of  association   with   the   company. 


Shlyen  Forms  2  Papers, 
Milligan  Joins  Group 

Expansion  of  Associated  Publica- 
tions, Inc.,  into  two  more  territories 
and  appointment  of  James  A.  Mil- 
ligan as  eastern  representative  and 
advertising  manager,  was  announced 
yesterday  by  Ben  Shlyen,  president 
of  the  regional  group,  who  is  in 
New  York. 

The  new  expansion  will  result  in 
establishment  of  regionals  in  the 
Pittsburgh  and  Boston  territories. 
"Exhibitors'  Forum"  is  the  new  Pitts- 
burgh paper,  and  "New  England 
Film  News"  the  Boston  publication. 

Milligan  joins  the  Associated  Pub- 
lications after  15  years  in  the  trade 
paper  field  in  New  York,  during 
(Continued  on  Page  2) 


Brady  to  Testify  on 

Ticket  Tax  Reduction 

Washinciton  Bureau  of  THE  FILM  DAILY 
Washington  —  William  A.  Brady^ 
representing  the  theatrical  interests, 
is  scheduled  to  appear  before  the  Sen- 
ate finance  committee  April  12  to 
advocate  increase  in  exemption  from 
tax,  tickets  priced  above  50  cents.. 
The  committee  begins  its  hearings 
on  the  tax  reduction  bill  Monday. 
Indications  are  that  tickets  up  to  $1 
may   be   exempted. 


"Br 


Sunday.  April  8.  1  ( 


I  KrWWSPiPU 

•/'FILHDOM  I 


MJl^"  ^^  FILM  DIGEST 

rj8nBBD»ii£f 


»A  Xlff  Hi.  7     $«adi».  Apr.  8. 1928     Price  25  Carts 


lORN  ff.  ALICOATE 


Pnblishir 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate.  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau.  Treasurer 
Business  and  Advertising  Manager;  Entered 
as  second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.  imder  the  act 
of  March  3.  1879.  terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
h  00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY.  1650  Broad 
way.  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  .  F'lmday 
New  York.  Hollywood,  California — Kalph 
Wilk,  Ambassador  Hotel;  'Phone,  Drexel  7000 
and  Washington  9794.  London— Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  London,  W,  I.  Berlin— 
Lichtbildbuehne,  Friedrichstrasse,  225. 


Quotations 
Thursday's  stock  quotations  appear 
on  page  10,  this  issue.  The  exchange 
was  closed  on  Friday. 


U.  S.  Pictures  Out 
Until  French  Yield 

(Continued  from  Page  1) 

which  is  being  awaited  by  Hays. 

There  is  no  crisis  here  at  present, 
so  far  as  any  shortage  of  films  are 
concerned  for  there  are  enough  Amer- 
ican pictures  in  circulation  to  keep 
first  runs  supplied  for  about  five 
months. 

The  French  are  declared  disap- 
p  tinted  at  the  Americans'  "hard- 
boiled"  attitudis  in  standing  pat,  on 
their  "concessions"  which  were  said 
to  have  been  offered  for  two  purposes 

(1)  quieting  of  exhibitor  protests,  and 

(2)  bait  for  a  compromise  agreement 
to  bring  about  a  reciprocity  deal. 


Shlyen  Forms  2  Papers, 
Milligan  Joins  Group 

(Cotititttied  from  Page  1) 
which  time  he  has  been  advertising 
manager  for  "Billboard,"  "The  Morn- 
ing Telegraph,"  "M.  P.  World"  and 
until  recently  was  assistant  manager 
of  "Exhibitors  Herald  and  M.  P. 
World." 

A  New  York  office  has  been  opened 
at  551  Sth  Ave. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Artbur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 


Brvant     3040 


INDEX 

PAGE 

AUTHOR     AUTHOR!,    an    Editorial    by  Maurice  Kann 1 

THFaTE'r  equipment  and  management,   &y  Charles  F.  Hynes..4-7 

STRONG   MIRRORLITE   LENS    CALLED    PROJECTION   AIDS 4 

NEW  G.   E.    GENERATORS.  PANELS  DESCRIBED 4 

BOOTH    UNIT   IS   STERN   METAL'S   SPECIALTY 4 

BETTER   PRINT   CARE   SUGGESTED    BY    CONSOLIDATED 6 

BETTER  PROJECTION  PAYS,   by  P.  A.   McGuire 6 

THE   PICTURE'S   THE   THING  AND   IT  DEPENDS    UPON   PROJEC- 
TION,   by    Kern    Larkin 7 

FOREIGN  MARKETS,   by  James  P.   Cunningham 7 

HOLLYWOOD    HAPPENINGS,    Coast   News   by    Telegraph 8 

■■A    LITTLE  FROM   LOTS,"   by   Ralph    Wilk 8 

REVIEWS   OF  NEWEST  RELEASES 9 

SHORT  SUBJECTS   10 

FINANCIAL      10 

THE    WEEK'S    HEADLINES    11 

EXPLOIT-O-GRAMS    H 

DEVELOPMENTS   IN   PRESENTATIONS,    by  Jack   Narrower 11 


REVIEWS. 


PAGE 

BROKEN    MASK    9 

CANYON    OF   ADVENTURE....  9 
CHILDREN  OF  NO 

IMPORTANCE    9 

DOOMSDAY    9 


PAGE 

FLYING   ROMEOS    9 

FOUR   FOOTED    RANGER 9 

LOST  SHADOW    9 

STAND   AND    DELIVER 9 

SHORT  SUBJECTS    10 


II 


West  Coast  Begins  to 

Set  in  Fox  Pictuis 

(C'mtinued  from  Page  1) 
second  runs.     This  is  regarded  as 
first  move   of   West   Coast  Thea 
to  book  Fox  product  into  its  do 
town  runs  here.     J.  J.   Sullivan, 
mer  local  manager  for   Fox,  is 
booking    manager    of    West    C(|t, 
which  is  controlled  by  Fox. 


"Joe  Schnitzer  III 
Joseph     I.     Schnitzer,    senior 
president  of   FBO,   is  ill. 


Winner  Announced  in 
Christie  Comedy  Campaign 

Warren  Irvin,  Carolina,  Charlotte, 
N.  C,  won  first  prize  of  $400  in  the 
newspaper  advertising  division  of  the 
Paramount-Christie  advertising  and 
exploitation  contest  conducted  by 
Publix  from  Jan.  1  to  March  17.  His 
ad  on  "Holy  Mackerell,"  the  judges 
ruled,  sold  the  comedy  effectively 
without   overshadowing   the   feature. 

Second  prize  of  $150  is  won  by  George 
T.  Cruzen,  Broadway.  Newburgh,  N.  Y., 
who  sold  "Nifty  Nags"  and  "Splash  Your- 
self" through  a  "Why  do  you  like  comedies" 
contest  in  a  newspaper  and  a  series  of  spe- 
cial ads.  Hugh  J.  Smart.  Empire,  Mont- 
gomery, Ala.,  gets  the  third  prize  of  $75 
for  his  consistent,  eye-catching  ads  on  "Water 
Bugs"  and  "Ocean  Blues."  Fourth  prize 
of  $25  goes  to  E.  R.  Rogers,  Tivoli,  Chatta- 
nooga for  his  unique  ad  on  Bobby  Vernon 
in  "Sweeties."  Fifth  prize  of  $25  is  for 
John  P.  Read,  Rialto,  Colorado  Springs,  Colo. 
His  newspaper  ad  for  "Just  the  Type"  was 
a  good  example  of  short  subject  selling  with- 
out adding  space.  Sixth  prize  of  $25  goes 
to  Guy  Kenimer,  Florida.  Jacksonville,  Fla. 
"Water  Bugs"  was  the  picture  he  advertised 
convincingly  yet  not  to  the  detriment  of  the 
feature,  "The  Divine  Woman."  Seventh 
prize  of  $25  for  newspaper  advertising  is 
won  by  Walter  League  of  the  Florida,  St. 
Petersburg,  J'la.  "Sweeties"  was  sold  by 
using  the  small  cut  furnished  by  the  ex- 
change  as    a    dominant    ad   corner. 

In  the  exploitation  division,  first  prize 
$150  goes  to  Adna  Avery,  Palace,  McAllister, 
Okla.,  who  staged  a  Christie  Comedy  Week, 
tied  up  the  schools  on  a  Christie  star  draw- 
ing contest,  had  a  treasure  hunt,  used  spe- 
cial ads  and  lobby  display,  and  had  banners 
on  automobiles.  Second  exploitation  prize  of 
$50  goes  to  Charles  H.  Ames  of  the  Riviera, 
Knoxville,  Tenn.  Amos,  together  with  sev- 
eral inexpensive  stunts  tied  up  "Sweeties" 
with  the  candy  stores  for  window  displays. 
Third  exploitation  award  of  $25  is  for  Char- 
lie Morrison,  Arcade.  Jacksonville,  Fla.  Au- 
tomobile tie  ups  and  getting  the  Mayor  to 
officially  receive  a  print  of  "Just  the  Type," 
were  among  the  various  things  done  for  the 
Christie  money.  Fourth  exploitation  prize, 
$25  goes  to  T.  Y.  Walker,  Noble,  Anhiston, 
Ala.,  who  put  over  a  campaign  on  Richard 
Dix   in   "Sporting   Goods." 


BROOKS 


THE   NAME   YOU   GO  BY 
WHEN    YOU  GO  TO   BUY 


COSTUMES 


OOWNS     AMD 


UVIPORIMS 


"Speedy"  Opens  at  Rivoli 

"Speedy"  was  given  its  premiere 
last  night  at  the  Rivoli,  New  York, 
at  advanced  prices  for  the  benefit 
of  the  Theatrical  Press  Representa- 
tives of  America.  A  number  of  stage 
notables  were  on  the  program. 


Lichtman   Back  in  New  York 

Al  Lichtman  returned  to  New  York 
Friday  from  a  sales  trip  in  the  Mid- 
dle  West. 


EXHIBITORS 
NEED  THIS  BOQl 


Yf  AR  BOOK 

1926 


'^•m-^ 


1000  Pan 
Cloth  Bo| 

FRE 


TO 


Film  Da 


SUBSCRIB  15 

COVERSi 
EVERYTH  8 


i 


GOES 
EVERYWH 


J 


.14.37    BWAY.  N.Y.  TEt_5580  PENN 


A     GUIDING    SIGN 

To  Those  Who  Appreciate  Fine  Hotels 

The  Hollywood  Plaza  is  hotel  headquarters  in  Holly- 
wood, California. 

When  on  your  next  trip  to  Southern  California,  make 
this   famous  hostelry  your  objective. 

Situated  in  the  heart  of  Hollywood,  the  hotel  is  most 
centrally  located  for  either  pleasure,  business  or  shopping 
in    Los  Angeles. 

Every  room  is  a  parlor  during  the  day  time — a  luxurious 
sleeping  quarter  at  night.  In-a-Door  Beds  make  this  pos- 
sible. 

Strange  people,  exotic  sights,  theaters,  and  entertain- 
ment are  but  a  step  away  from  the  door  of  this  famous 
hostelry. 

Write  or  wire  us  for  reservations  in  advance.  Appoint 
this  hotel  now  as  your  headquarters  while  in  Southern 
California. 

The 
HOLLYWOOD  PLAZA  HOTEL 

HOLLYWOOD.  CALIFORNIA 


T, 


ai 


1% 

the 


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me 

ma 


I 


Sees  All 


THE  WORLD  BEFORE 

YOUR  EYES  IN  CURRENT 

PATHE  NEWS 


Tuned 
in  with  the 
gods  of  speed! 

1  HE  entire  Pathe  News  organization  is  gear- 
ed for  speed  and  accuracy  like  a  Pathe  News 
camera,  the  greatest  reporter  of  them  all. 

Pathe  News  fosters  every  phase  of  modern  science 
and  development  to  aid  it  in  expediting  its  "copy"  to 
the  public. 

I  Pathe  News  is  away  from  the  mark  at  the  first  flash 
of  a  news  event  and  it  functions  with  lightning  speed 
with  all  its  various  units  until  the  cans  of  entertain- 
ment are  safe  in  the  hands  of  showmen. 

Time  a  happening  with  the  screening  and  you  will 
marvel  at  the  speed  with  which  Pathe  News  functions. 


Car  of  Juggematit  drawn  by  pilgrims. 
Great  throng  gathers  at  Pttri,  India, 
to  take  part  in  Hindu's  an- 
cient sacred  rite. 


Air.  Elephant  steps  lightly  into  town.  He 

alights  from  special  train  bringing 

the  circus  to  open  season. 


City  of  Milan  -will  serve  as  base  during 

General  Nobile's  T^rth  Pole 

expedition. 


Texan  who  secured  convention  for 
Houston.  Mr.  Jesse  H.  Jone's  work  of 
bringing  Democratic  National  Conuen- 
tion  south  of  the  Mason  Dixon  Line 
has  placed  him  in  political  spotlight. 


<•»• 


••► 


For  17  years  the  World's  Leading  News  Reel 


I 


DAILY 


Sunday,  April  8,  l! 


Theater  Equipment  and  Management 


\By  CHARLES  F.  HYNES 


STRONG  MIRRORLITE  LENS 
CALLED  PROJECTION  AID 


Toledo,  O. — To  eliminate  claimed 
defects  of  old  style  projection  lenses, 
the  Strong  Mirrorlite  Lens  is  being 
marketed  by  the  Strong  Electric  Co., 
designed  for  use  with  reflector  arc 
lamps.  The  lens  has  been  developed 
ov.  the  axiom  that  maximum  light 
transmission  must  be  consistent  with 
a  screen  inxage,  having  a  perfectly 
flat  field,  brilliancy  of  definition  and 
absence   of   color. 

Since  introduction  of  reflector  arc 
lamps,  the  entire  optical  system  back 
of  the  film  line  has  been  changed, 
the  company  contends.  This,  it  is 
stated  has  impaired  the  projected  pic- 
ture, because  old  style  lenses  were 
not  made  to  meet  this  condition. 

By  the  new  method  of  utilizing  a 
reflector  to  pick  up  the  maximum 
light  from  the  arc  and  converging  it 
into  the  projection  lens,  the  angle 
of  the  light  cone  and  the  color  spec- 
trum of  the  projected  rays  has  been 
changed  materially.  This  is  said  to 
elimmate  predominance  of  some  col- 
ors, poor  definition  and  lack  of  bril- 
liancy or  depth  of  focus,  and  in  some 
instances  marked  loss  of  light.  With 
the  Strong  Mirrorlite,  used  with  a 
reflector  type  arc,  it  is  claimed,  no 
parts  of  the  image  show  a  red  or 
green  fringe  and  the  excessive  blue 
cast  common  to  many  lenses,  owing 
to  poor  correction  is  eliminated.  The 
field  is  declared  to  be  flat  and  sharp 
at  the  edges,  as  in  the  center  with 
all  the  whites  pure  white  (not  yellow 
or  gray)  and  the  soft  halftones  are  in 
the  correct  degree  of  density,  it  is 
stated,  the  blacks  evident  in  contrast 
by  a  jet  black  brilliancy. 


Montreal  Firm  Again  to 
Handle  Accessories 

Montreal — Canada  Theater  Supply 
has  resumed  distribution  of  theater 
accessories  throughout  Canada  after 
being  out  of  this  department  of  the- 
ater equipment  business  for  two 
years.  R.  B.  Burke  is  general  man- 
ager. 


I  If  You  Are  in  the  ■ 


I! 


Market    for    Any    Kind    of 

MOTION  PICTURE 
APPARATUS 

CONSULT    US   AND    SAVB 

MONEY 

SEND    FOR   OUR   PRICE   LIST 

▼▼no  UJest    i2''St„N«u^tork.f*.V.** 


110  West  32«'St,Nc«york.N.y.< 

Phone    Penna.    0330 

Motion    Picture    Department 
U.    S.   and   Canada  Agents  for   Debrie 


The  Stamp  of  Approval 

Projection  in  all  its  phases  is  thoroughly  covered  in  the  Fourth 
Edition  of  "M.  P.  Projection,"  just  published  by  the  Cameron  Pub- 
lishing Co.  The  volume,  which  contains  around  1300  pages,  is 
replete  with  informative  data  on  the  subject,  constituting  a  manual 
and  handbook  of  projection. 

James  R.  Cameron  long  has  been  recognized  as  an  authority  on 
projection  and  has  been  an  important  factor  in  its  development  to 
its  present  degree  of  efficiency.  He  writes  in  forceful  and  simple 
language,  interestingly  and  convincingly.  The  volume,  a  mine  of 
information  as  a  textbook  and  guid^e,  has  THE  FILM  DAILY 
STAMP  OF  APPROVAL. 


BOOTH  UNIT  IS  mRN 
METAL'S  SPECIALTY 


Philadelphia — Stern    Metal    Works, 
manufacturer  of  motion  picture  equip- 


Type  1-A  unit  complete  with  10- 
15"  reel  cabinet,  pair  of  No.  1  hand 
rewinders    and     110     volt    motor. 

ment  supplies,  is  specializing  in  a 
booth  unit.  This  is  the  Type  1-A 
Unit,  which  is  complete  compact  and 
fire-proof.  The  firm  has  been  in 
business  for  30  years. 

The  steel  unit  is  finished  in  bronze 
green  body  and  black  enameled  cast- 
ings, consisting  of  the  following  arti- 
cles: a  table  complete  with  three 
drawers  and  easy  moving,  a  self-clos- 
ing waste  can,  one  pair  of  hand  re- 
winders  and  enclosed  magazine  re- 
winder,  constructed  with  ball  bear- 
ings and  tension  springs  to  hold  reels 
in  position  while  revolving,  with 
quick  action  break  and  regular  reel 
cabinet.  One  pair  of  15-inch  reels 
is  furnished  free  with  each  unit. 


Fantom  Screen  Is  Termed 
Big  Projection  Stride 

What  is  described  as  one  of  the 
most  important  projection  develop- 
ments in  years  is  the  Fantom  Screen, 
introduced  with  "The  Trail  of  '98"  at 
the  Astor,  New  York.  This  illusion 
may  be  used  generally  for  spectacle 
sequences. 


NEW  G.  E.  GENERATORS, 
PANELS  ARE  DESCRie 


Schenectady,  N.  Y. — All  motor 
generators  of  the  new  line  of  con- 
stant-potential, multiple-arc  induc- 
tion sets  designed  especially  for 
projection,  recently  announced  by 
General  Electric,  are  compound 
wound  and  will  hold  the  voltage  con- 
stant within  a  very  small  range  at 
all  loads  up  to  their  maximum  rated 
capacity.  Motors  are  selected  to  car- 
ry the  maximum  overload  without 
appreciable  drop  in  speed.  Those  sets 
driven  by  high-reactance  motors  may 
be  itarted  on  full  voltage  without 
exceeding  the  starting  current  per- 
mited  by  N.E.L.A.  rules. 

To  secure  stable  operation  of  the 
arc,  a  ballast  rheostat  must  be  used 
in  series  with  each,  projector,  spot- 
light, etc.  This  will  reduce  the  vol- 
tage from  that  furnished  by  the  gen- 
erator to  that   required  by  the  lamp. 

A  line  of  generator  panels  for  wall 
mounting,  suitable  for  use  with  these 
sets,  also  was  announced  recently  by 
General  Electric.  These  panels 
mount  a  direct-current  ammeter,  di- 
rect-current volt-meter  and  a  genera- 
tor field  rheostat,  all  in  a  sheet  metal 
enclosing  case.  The  side  of  this  cab- 
inet is  removable  to  permit  easy 
access  to  the  back  of  the   panel. 

The  ballast  rheostats  designed  for 
use  with  these  sets  include  a  starting 
section,  a  permanent  resistance  sec- 
tion and  a  section  for  regulation  with 
seven  regulating  points.  The  proper 
regulating  point  is  selected  by  means 
of  a  dial  switch  mounted  on  the  front 
of  the  panel.  The  rheostats  are  rated 
from   20   to   200  amperes. 


Orchestraphone  Used  for 
Chicago  "Simba"  Score 

Chicago — Orchestraphone  was  used 
to  score  "Simba,"  which  now  is 
being  roadshowed  at  the  Woods  here, 
under  direction  of  Max  Weisfeldt. 
This  is  the  first  time  the  device,  han- 
dled by  National  Theater  Supply,  has 
been  used  for  a  roadshow.  Weisfeldt 
handled  the  picture  in  its  New  York 
run  at  the  Earl  Carroll,  presenting  it 
with  phonograph  accompaniment. 


TALKING  SHOPl 


Keeping    Your    Booth   in 

Ship-Shape    Condition 

Pays — Investigate 

Any  Unproved 

Machines 


l^HAT    goes    on    inside    the    be 
"»   of  the  theater  is  of  vital  cone 
to  the   success  of  every  house, 
often,    the   exhibitor   ignores   the   - 
portance  of  his  projection,  permifj 
It    to    remain    an    unsolved    myst 
with   the   result   that   the    pictures,j 
projected  suffer. 


There  should  be  a  close  co-op 
tion  between  the  exhibitor  i 
projectionist,  a  co-operation  wih 
results  in  thorough  and  sympathc 
understanding  of  the  duties  and  pi- 
lems  of  both,  through  discussioi  i 
these   problems. 


Keeping  the  projection  room  s' 
shape  is  a   first   requisite  in   secui 
proper    projection.     Keep    your 
chines    in    repair,    and    be    sure 
your    equipment    is    up-to-date, 
provements      constantly      are     b< 
made.      You    should   keep    posted 
these  developments.     Don't  be  per 
wise  and  pound  foolish  in  making 
repairs   necessary.     The   best  obt 
able  is  the  most  economical  for 
ter    projection    and    will    mean    ir 
satisfied   patrons   and   larger   box 
fice  receipts. 


Consult  your  equipment  dealer, 
arrange  to  have  your  booth  mspei 
at  regular  intervals.  Then  take 
advice  of  the  expert  who  makes 
inspection.  This  will  prevent  dair 
to  prints  you  play  and  assure  a  be 
picture  on  the  screen.  You  cai 
be  too  conscientious  on  the  sub 
of   projection. 

*         *         * 

T\URING  the  new  year,  it  is 
-'-'  dicated,  several  new  projec 
may  be  offered  on  the  market.  S 
of  these  already  are  being  offei 
some  are  to  be  an  outgrowth 
machines  heretofore  confined  to 
non-theatrical  field.  Some  of  t 
will  be  meritorious,  it  may  be 
pected,  others  will  have  their  di 
backs,  BUT  ALL  WILL  BE 
CAREFUL  INVESTIGATL 
Standard  machines  on  the  ma 
have  attained  their  present  rating 
virtue  of  PERFORMANCE.  Tl 
has  been  no  overnight  success 
success  based  on  years  of  den 
strated  worth,  with  constant  impr^ 
ments  made  to  keep  them  abreas 
the  times. 


WORNOUT  PROJECTORS 

AND 

DEFECTIVE  PARTS 

ARE  COSTING  EXHIBITORS 

MILLIONS  OF  DOLLARS 

EVERY  YEAR 
IN  LOSS  OF  PATRONAGE 
AND  INJURY  TO  PRINTS 

F.  H.  Richardson 

Better  Projection  Pays 

SIMPLEX  AND  POWERS' 

PROJECTORS 

For  Better  Projection 


International  Projector  Corporation 

90  Gold  Street  New  York,  N.  Y. 


THE 


-^m 


DAILV 


Sunday,  April  8,  19I 


iAH 


Better  Print  Suggestions 

Offered  by  Consolidated 


As  part  of  its  cavipaign  to  assure 
better  prints,  Consolidated  Film  In- 
dustries, New  York,  has  prepared  a 
pamphlet  outlining  the  care  of  film 
from  the  exchange  and  theater  view- 
point. Following  are  suggestions  on 
the  care  of  pjnnts  offered  to  theater 
owners : 

The  film  exhibitor  should  be  the 
one  most  desirous  of  securing  good 
prints  and  maintaining  them  in  a  like 
condition,  but  it  is  a  lamentable  fact 
that  only  too  often  he  allows  his  ma- 
chines to  become  so  badly  worn  be- 
fore eflfecting  repairs  that  much  dam- 
age is  done  to  the  film,  and  very  oft- 
en causing  considerable  annoyance 
to  the  audience. 

Projectors  should  at  all  times  be 
kept  in  perfect  operating  condition. 
All  worn  parts  should  be  promptly 
replaced.  The  mechanism  should  be 
carefully  inspected  each  day.  Oil 
should  be  applied  daily  to  each  oil 
hole,  but  sparingly.  Too  much  oil 
is  detrimental  and  is  certain  to  reach 
the  film  and  cause  trouble. 

The   following  items  are  the   most 
important    in    good    projection    and 
should  be  given  close  attention: 
Gate  Tension 

Avoid  excessive  spring  tension  in 
the  gate  or  trap.  The  proper  tension 
is  the  equivalent  of  a  16  oz.  pull  to 
draw  the  film  from  the  gate  when  not 
engaged  with  sprocket.    This  tension, 


...brings ''Big  Time" 
Music  to  any  theatre 

You  can  never  appreciate  the  great 
achievement  of  Orchestraphone  until 
the  opening  measures  of  the  first 
number   reach   your   own   ears. 

There  will  be  an  overture  by  a 
world  famous  symphony — -rich  with  its 
original  tone  and  power — full — reson- 
ant. There  is  no  harshness — no  metal- 
lic roar.  Instrumentation  is  as  per- 
fect as  though  that  great  orchestra 
were    actually    there    upon    the    stage. 

The  entire  gamut  of  musical  repro- 
duction will  be  nm  for  you.  The 
huge  pipe  organ,  perfect  in  tone  and 
volume  from  the  shrill  treble  of  its 
narrowest  pipe  to  the  vibrant  roll  of 
its  deepest  bass  note.  A  famous 
jazz  band — an  internationally  famous 
soprano. 

With  the  Orchestraphone,  anyone 
can  "play  the  picture"  as  would  an 
organist   or   orchestra   leader. 

Instant  change  of  score  can  be 
made. 

Hear  it  at  once! 

You  are  cordially  invited  to  an  Or- 
chestraphone Demonstration.  Or  send 
for  Orchestraphone  Book  No.  114 
which  tells  how  it  works  and  what  it 
will   do.    It's   FREE. 


NATIONAL  THEATRE  SUPPLY  CO- 

General  Office 
624.  S.  Michigan  Bonlevard,  Chicago,  111. 

Offices  in  all  principal  cities 

C4101A) 


of  course,  should  be  evenly  divided 
— 8  ozs.  on  each  side.  A  simple  test 
is  to  split  a  small  piece  of  film 
and  place  one-half  of  it  in  gate  on 
right  hand  side.  If  tension  is  correct 
the  film  when  held  about  IVz  inches 
above  gate  can  be  pushed  down  with- 
out bending.  Repeat  test  on  left  hand 
side.  Be  sure  to  have  equal  tension 
on  both  sides. 

Keep  face  of  springs  clean  and 
tracks  highly  polished.  When  un- 
even or  grooved,  springs  or  tracks 
should  be  renewed. 

Sprockets 

Badly  worn  or  damaged  sprockets 
are  the  source  of  much  film  mutila- 
tion. Examine  sprockets  carefully 
and  often  and  test  the  same  for  prop- 
er alignment. 

Guide    Rollers 

The  function  of  guide  rollers  above 
the  gate  or  trap  is  to  guide  the  film 
down  past  the  aperture  to  intermit- 
tent sprocket.  When  rollers  are  not 
properly  lined  up  with  sprocket,  the 
sprocket  holes  strike  the  teeth  of? 
center,  thus  damaging  the  film.  If 
rollers  bind,  ridges  will  develop  on 
the  flange  and  roughen  the  edge  of 
film.  It  is  important,  therefore,  to 
keep  these  rollers  properly  aligned 
and  in  good  condition. 

Frix;tion  Take-Up 

This  should  be  sufficient  to  take 
up  full  reel.  An  excessive  or  uneven 
pull  will  cause  damage  to  perfora- 
tions and  severe  wear  to  sprocket 
teeth.  Keep  the  spring  properly  ad- 
justed, the  discs  true  and  unglazed, 
and    absolutely;  free   of   oil. 

Upper   Magazine   Shaft 

The  spring  tension  on  upper  maga- 
zine shaft  must  be  watched  closely, 
as  too  much  tension  causes  too  great 
a  pull  and  consequent  damage  to  the 
perforations.  If  set  too  loosely  film 
will  feed  with  a  jerky  motion.  Keep 
just  enough  tension  to  feed  evenly 
when   reel   is   full. 

Sprocket  Idlers 

When  properly  adjusted,  idlers 
should  move  freely  from  side  to  side 
without  touching  sprocket  teeth.  Set 
the  idlers  away  from  sprockets — the 
distance  of  slightly  more  than  one 
thickness  of  film. 

Intermittent  Sprocket  Shoes 

The  rounded  corner  of  shoes  should 
be  set  at  the  top.  Keep  tension  just 
enough  to  cause  film  to  hug  the 
sprocket,  but  do  not  allow  shoe  to 
touch   side   of   sprocket   teeth. 

Intermittent  Movement 
Steadiness  in  projection  is  abso- 
lutely dependent  on  the  proper 
amount  of  play  between  moving 
parts  of  intermittent.  Adjustment  is 
niade  by  setting  the  eccentric  so  that 
intermittent  fly  wheel  turns  freely 
without  any   shake  in   the   sprocket. 

In  conclusion,  if  the  projectionists 
will  heed  the  following  suggestion 
much  better  projection  will  result  and 
damage  to  film  will  be  greatly  less- 
ened: 

Tighten  all  locknuts  and  setscrews 
after  making  adjustments. 

{Continued   on   page    12) 


The  Fuse  Puller  in  Use 


Avoiding  Fuse  Accidents 

Safe  and  efficient  handling  of  fuses  and 
adjusting  switch  and  cutout  clips  is 
claimed  with  Trico  Fuse  Pullers,  manu- 
factured by  the  Trico  Fuse  Mfg.  Co., 
Milwaukee.  Elimination  of  shocks  and 
burns  is  promised  through  use  of  the 
fuse  pullers,  which  are  made  in  three 
sizes,  the  Midget  size  five  inches  long 
with  three  laminations,  with  gripping 
jaws  on  one  end  only  for  fuses 
one-half  to  one-half  inches  in  diameter; 
pocket  size,  7^  inches  long  with  five 
laminations  for  fuses  up  to  200  amps. 
250  volts  and  up  to  100  amps,  600  volts, 
and  giant  size  12  inches  long,  with  seven 
laminations,  for  fuses  100  to  600  amps. 
250  volts  and  60  to  400  amps.  600  volts. 
The  fuses  are  made  of  horn  fiber,  tested 
at  35,000  volts. 


The  Trico  Fuse  Puller 


nd 


(leiiii 
pro, 

iptess  i 

(ODie  a: 


Better  Projection  Pays 


By  P.   A.   McGUIRE 
International  Projector  Corp. 


Projection  is  one  detail  of  theater 
management  which  probably  receives 
less  attention,  considering  its  impor- 
tance, than  anything  else  in  the  in- 
dustry. It  is  unfortunately  true  that 
many  theater  owners  look  upon 
projection  as  a  necessary  evil  and  al- 
most resent  the  expenditure  of  every 
cent  for  the  improvement  of  screen 
presentation.  Their  knowledge  of  the 
projectionist  and  projection  is  fre- 
quently based  upon  conditions  that 
existed  from  ten  to  15  years  ago  and 
the  equipment  is  often  in  a  deplor- 
able condition. 

Requests  that  come  from  the  pro- 
jectionist for  new  projectors,  or  even 
moderate  repairs,  are  refused  and  the 
projectionist  criticized  for  making 
such  requests.  Sometimes  the  pro- 
jectionist who  is  keenly  aware  of  how 
poor  the  projection  is,  fears  to  ask 
even  for  small  sums  for  suitable  re- 
pair and  replacement.  In  many  in- 
stances, considerable  improvement  in 
projection  could  be  secured  for  a  very 
small  amount,  if  the  management 
would  take  up  the  matter  with  the 
projectionist.  If  the  latter  has  the 
slightest  claim  to  be  called  a  projec- 
tionist, he  knows  better  than  any 
one  else  when  the  projection  is  poor 
and    how    it    can    be    improved. 

Many  projectionists  take  a  great 
interest  in  their  work  and  would  take 
much  more,  if  the  management  would 
show  a  similar  interest.  It  is  not 
always  necessary  to  spend  large  sums 
to  improve  projection  and  it  often 
happens  that  a  great  improvement 
can  be  made  by  the  expenditure  of 
a  very  small  amount.  In  some  the- 
aters, the  projectors  are  in  a  de- 
plorable condition  and  in  such  cases, 
should  be  replaced  with  new  ones, 
or  at  least,  better  second  hand  ones. 
If  the  theater  owner  cannot  afford 
to  buy  new  ones,  repaired  second- 
hand ones  will  sometimes  do  very 
nicely,  but  certainly  no  theater  owner 
who    makes    any    attempt    to    please 


«iact 
ireta 
m 
ital 

the 

ton' 

IB  mi 

'priiii 

.iriflit, 
iri 


llfictc 
ottk 


his  patrons  should  refuse  to  keep 
projection    equipment   by   reasona 
replacement    and    repair    from    ti 
to  time. 

The  patron  may  not  directly  bfeB 
projection  for  his  failure  to  prope 
enjoy  the  entertainment  provided,  1 
his  satisfaction  will  unquestiona 
largely  depend  upon  the  manner 
putting  the  picture  on  the  screen, 
the  picture  is  blurred  and  unstea 
if  the  light  is  poor,  if  there  is  ai 
thing  that  creates  eye  strain,  •tiate 
patron's  enjoyment  will  be  lessen  in  is 
This  seems  obvious,  but  if  there 
any  theater  owner  who  questions  ' 
truth  of  this  statement,  he  should  Kscn 
least  look  into  the  matter  to  see 
these  are  not  details  directly  un(  ei  ar 
his  control  that  warrant  his  att^'attei 
tion. 

Projection    is     a    highly    techni 
matter  and  no  one  in  the  theater  1 
a  proper  comprehension  of  it  exo 
the  projectionist,   but  every  manai 
should   know   the   difference   betwi 
good   and   bad    projection.      In   soM  ths 
cases,  he  will  readily  realize  what ' 
cause  of  the  trouble  is  and  will  ti 
steps    to    secure    a   remedy.      In  ' 
vast   majority  of  instances,   howen    ii(r,j 
he   will   find   that  if  he   will   take 
the  trouble  with  his  projectionist, 
will  soon  receive  competent  explai 
tion    of    the    cause    of    the    trout 
Sometimes,  the  projector  may  requ 
a  complete  overhauling  but  once  t 
is    done,    inexpensive,    moderate 
pairs  and  replacements  will  keep  1 
projector   in   reasonably   good   cor 
tion.    Better  projection  pays. 


McKeans  Head  St.  Louis 
Screen  Service  Bran 

St.  Louis — Tom  and  Claude  & 
Kean  will  manage  the  St.  Lcs 
branch  of  National  Screen  Servi 
with  Beverly  Miller,  who  forme 
handled  this  and  Kansas  City  tei 
tories,  devoting  all  time  to  the  latl 


illrac 
BJiior 


illar  tri 
ite  m 


teste 

itle 

lie 

I  lie 

taiv  1 

K  se 


iiid 
iliicl 
[f  iro' 
sofa 
fan. 


"Amf 

Ta 
wo: 
'iafi 
mall 
bv 


Mtlie 


attl 
:ptioi 


some 


THE 


uray,  April  8,  1928 


-cMfk 


DAILV 


rie  Picture^s  the  Thing 

Imd  it  Depends  on  Projection 


By   KERN   LARKW 
Bausch  &  Lomb  Optical  Co. 


I    projection   lens  might  well  be 
1  red  as  the  neck  of  the  motion 
bottle.     The  whole  producing 
I    the    industry   is    concentrated 
ttled  up  in  the  film  which  must 
'le  projection  lens   to  be  made 
le    for    the    consuming    public. 
press  it  another  way,  the  pro- 
is  that  part  which  connects  up 
ome  and  outgo  of  the  industry. 
Illation   between   the    two   must 
mi    upon    value    received    by    the 
who  spend  the   dollars  to  see 

■'•:S. 

le  attractive  new  theaters,  luxur- 

i    comforts,    beautiful    music    and 

1  r  modern   attractions  are  not   an 

1  in  themselves  but  simply  help  to 

less    painful    the    separation    of 

;    liar  from  the  theaters  clientele. 

are    much    in    the    nature    of    a 

;ice  rendered  to  the  customer  who 

1    to  see  pictures  but  likes  to  feel 

'ortable  while  doing  it,  just  as  the 

ninbile    owner    buys    transporta- 

liut  gets  also  luxurious   uphols- 

.,    easy    riding    springs    and    tires, 

iking     sets     and     other     doodads. 

•    things  in  time  become  so  mat- 
fact   that  the  essentials   them- 

s  are  taken  for  granted  and  many 

lieater     manager     overlooks     the 
laniental  element  of  good  projec- 

in    the    effort   to    make   his    cus- 

.  ers    comfortable.       It    should    be 

ic   in  mind  that  people   pay  their 

ie\    primarily  to   see  pictures  and 

liright,  sharp  and  snappy  pictures 

the    first   essential   in   any   movie 
se. 

(jrtunately,  this  is  easily  done.  The 

)lcm    is    one    involving    three    es- 

;  iai  factors,  a  source  of  light,  con- 

of  the  Hght  and  a  suitably  re- 
liiit,'  screen.  All  of  these  factors 
llie  concern  of  the  optical 
ill' er  and  have  received  a  great 
I  of  attention  in  the  last  few  years. 
!s   indeed,    the   success   of   the   en- 

ers  in  designing  projection  equip- 
it  which  has  made  possible  the 
nge  from  the  inky  black  cubby 
;s  so  familiar  to  the  old  nickelo- 
n  fan,  to  the  magnificent,  well 
ited  theaters  of  the  present  in 
ich  the  aisles,  seats  and  surround- 
s  are  sharply  visible  and  the  pic- 
e  on  the  screen  is  sharper  and 
?hter  in  direct  proportion, 
"he  highest  development  in  projec- 
1  optics  comes  as  one  might  expect 
m  "America's  Leading  Optical  In- 
ution"  and  may  be  all  summed  up 
the  word  Cinephor.  The  back- 
>und  of  three  quarters  of  a  century, 
the  making  of  fine  lenses,  accom- 
lied  by  a  glass  plant  which  can 
et  theoretical  requirements  and 
;cision  instrument  makers  who  can 
lunt  the  finished  product,  is  not  to 

denied  and  Cinephor  Projection 
nses,  Condensers  and  Reflectors 
nd  at  the  head  of  their  class. 
Cinephor  projection  lenses  under 
y  condition  make  the  most  of  the 
ht  that  has  passed  through  the  film. 
e  sometimes  are  told  that  this 
fee  or  that  produces  a  "lighter" 
:ture  on  the  screen.     We  have  yet 


to  see  one  of  these  lenses  but  even 
so,  illumination  is  only  one  of  several 
factors  concerned  in  good  projection. 
Cinephors  depend  for  their  superior- 
ity on  a  perfectly  balanced  ensemble 
of  the  following  qualities:  sharp  de- 
finition, flatness  of  field,  strong  con- 
trast between  black  and  white  areas, 
and  illumination. 

Motion  picture  projection  consists 
in  the  reproduction  on  a  flat  screen 
of  the  image  of  a  flat  object,  the  film, 
so  that  flatness  of  field,  or  sharp  de- 
finition from  center  to  margin  is  of 
prime  importance.  Depth,  the  semb- 
lance of  time  distance  values,  must 
come  from  the  art  of  the  original 
photographer  but  is  reproduced  on 
the  screen  by  a  proper  rendering  of 
the  lights,  shadows  and  halftones. 
Illumination,  it  goes  without  saying, 
is  necessary  to  produce  a  bright  pic- 
ture which  can  be  observed  for  hours 
without  eyestrain  in  an  auditorium 
which  is  at  least  partly  lighted.  Cine- 
phors will  produce  these  results  under 
any  conditions  better  than  any  other 
lense  under  the  same  conditions.  This 
fact  is  easily  demonstrable. 

The  function  of  the  condensers  is 
to  collect  the  light  from  the  light 
source  and  concentrate  it  on  the  film 
aperture  in  such  a  way  as  to  secure 
the  brightest  and  most  uniform  il- 
lumination. Inasmuch  as  the  first 
condenser  lense  must  set  close  to  the 
light  source  to  intercept  as  much  light 
as  possible,  it  is  subjected  to  terrific 
heat  and  the  problem  of  breakage  is 
also  an  important  one. 

The  Cinephor  back  condenser  is 
composed  of  a  heat  resisting  glass 
which  reduces  breakage  to  a  mini- 
mum. This  lense  collects  the  light 
rays  and  narrows  the  cone  of  light 
to  an  angle  which  can  be  handled 
by  the  front  lens.  The  front  Cine- 
phor condenser  lens  use  a  combina- 
tion of  curves  which  concentrates  the 
central  and  marginal  rays  to  a  uni- 
form plane  area  slightly  larger  than 
the  film  aperture  and  at  such  a  point 
that  the  principal  and  flicker  shutters 
can  completely  control  it.  These 
lenses  were  designed  for  this  one  pur- 
pose and  fulfil  it  with  true  Cinephor 
thoroughness. 

The  combination  of  a  Cinephor 
Projection  lens  and  Cinephor  Con- 
denser is  the  ideal  projection  combin- 
ation for  pictures  which  come  up  to 
modern  standards.  Both  are  adapt- 
able to  any  of  the  standard  types  of 
machines. 

While  the  glass  reflector  which  di- 
rects the  rays  of  light  from  the  arc 
or  Mazda,  comes  with  the  machine, 
it  will  be  of  interest  to  know  that 
they  are  practically  all  made  under  the 
same  roof  as  the  lenses  and  conden- 
sers. Spherical,  parabolic  and  elliptical 
reflecting  surfaces  are  required  for 
different  purposes  and  to  withstand 
the  terrific  heat,  the  glass  the  silver 
and  the  mirror  backing  must  be  suit- 
ably combined.  These  rigid  require- 
ments have  left  B  &  L  reflectors 
practically  alone  in  the  field. 


Foreign  Markets 


By  JAMES   P.   CUHNINGHAM 


SPAIN  TO  PRODUCE  TEN 
FEATURES  DURING  1928 


Madrid — Production  in  Spain  is  in- 
termittent. Several  features  based 
on  Spanish  classic  drama  are  con- 
templated. It  is  expected,  ten  will 
be  started  in  1928.  Average  cost  of 
production  is  between  30,000  and  10,- 
000  pesetas  ($5,100  and  $8,500).  At 
present,  cost  of  home  product  must 
be  limited  because  few  are  shown 
outside  of  Spain. 

Approximately  20  to  25  new  theaters  have 
been  constructed  in  principal  cities.  About 
100  houses  show  theatricals  during  part  of 
the  year  and  pictures  during  the  remainder. 
Cinemas  in  the  capital  seat  from  1,500  to 
2,000  and  those  in  the  towns,  from  800  to 
1,000.  It  is  difficult  to  estimate  the  number 
to  be  constructed  during  1928,  but  in  the 
larger  cities  four  or  five  with  a  capacity 
of   6,000   to   8,000   will   be   erected. 

General  aspect  of  the  business  in  Spain 
during  1927  was  good,  judging  from  increase 
in  consumption  as  compared  with  previous 
year.  Although  this  implies  progress,  it 
does  not  signify  prosperity.  Presentation 
is  expensive  and  returns  are  limited.  The 
abundance  of  material  obtainable  causes  keen 
competition  and  raises  costs  of  desirable 
imported  films,  whereas  the  entrance  fees  in 
almost  all  cinemas  are  so  low  that  returns 
do  not  adequately  cover  rent  of  films,  amor- 
tization, high  tariffs,  and  necessary  publicity. 
No  laws  or  decrees  have  been  promulgated 
against  importation  and  production  of  foreign 
films.  Cei-tain  resolutions,  however,  have 
been  passed  against  films  which  ridicule 
Spain    or    the     Spaniards. 

It  is  estimated  that  during  1927,  360 
American  features  were  shown,  which  con- 
stitutes about  80  per  cent  of  all  features 
exhibited. 


HUNGARIAN  GOV'T  RULES 
ON  NUMBER  or  THEATERS 


Budapest — Maximum  number  of 
theaters  which  may  be  licensed  in 
Hungary  is  set  at  906,  according  to 
a  ruling  made  by  the  Minister  of  the 
Interior,  who  decreed  that  Budapest 
may  have  a  maximum  of  only  90 
permanent  and  six  summer  houses, 
which  quota  has  already  been  reached. 

In  addition  to  the  licenses  allowed 
at  present,  there  are  1,003  villages 
of  more  than  1,000  inhabitants  in 
which  theaters  may  be  established  at 
a  later  date.  In  the  villages  with  less 
than  1,000,  licenses  are  not  to  be 
granted. 

The  present  decree  is  effective  im- 
mediately and  remains  until  Dec.  31, 
1931,  in  cities,  and  up  to  Dec.  31,  1933, 
in  villages. 


Asquith  Making  New  Film 

London — Hon.  Anthony  Asquith, 
son  of  the  late  Lord  Oxford  and 
Asquith,  who  recently  finished 
"Sliooting  Stars,"  is  now  producing  a 
second  film,  of  which  he  is  both 
author  and  director.  It  is  called 
"Underground." 


BRITISH-AUSTRIAN  FIRMS 
IN  DISTRIBUTING  DEAL 


By  GEORGE  R.   CANTY 
U.   S.   Trade  Commissioner,  Paris 

Paris — Sascha  Film  A.  G.,  Vienna, 
and  British  International  Pictures, 
London,  have  affiliated  for  distribu- 
tion in  foreign  markets.  This  fol- 
lowed approval  of  the  Cesterroichische 
Creditanstalt,  one  of  Vienna's  lead- 
ing banks,  which  is  financial  backer 
of  Sascha.  In  1927,  Sascha  produced 
only  three  pictures,  but  plans  five 
for  1928. 


Etablissements  Lumiere,  Paris  has 
secured  control  of  Societe  Plavic, 
Lyons,  which  manufacturers  film. 
Lumiere  previously  supplied  most  of 
the  chemical  products  for  Plavic. 


A  number  of  French  colleges  have 
equipped  their  buildings  with  up-to- 
date  film  theaters,  among  them  the 
Polytechnic,  Ecole  des  Ponts  et 
Chaussees,  and  Ecole  des  Mines. 


The  Czechoslovakia  Ministry  of 
Railroads  will  produce  a  propaganda 
film,  showing  the  organization  of 
Czechoslovakian  railroads  and  land- 
scapes of  the  country.  The  picture 
will   be  a  feature. 


Plans  Completed  for  Film 
Exhibition  at  the  Hague 

The  Hague — Final  details  for  an 
international  film  exhibition  at  the 
Grand  Royal  Bazaar  having  been 
completed,  committee  in  charge  has 
selected  April  14  as  the  opening  date. 
It  will  last  a  month. 

The  committee  states  the  purpose  of  this 
exhibition  is  to  give  a  review  of  cinematog- 
raphy in  all  its  phases.  Profits,  if  any,  will 
be   turned   over    to    the    Red    Cross. 

The  exhibition  will  be  divided  into  various 
sections  such  as  dramatic,  culture,  historic, 
technical,  accessories,  cinematograph,  adver- 
tising,   and    amusement. 


RICHMOUNT  PICTURES,  Inc. 

723  7th  Avenue  New  York  City 

D.  J.  MOUNTAN,  Prw. 

Exclusive  foreign  represen- 
atives  for  Rayart  Pictures 
Corporation  and  other  lead- 
ing independent  producers 
and  distributors. 

Cable  Addreu:   RICHPICSOC.   Paris 
CabU    Adrni:    DEEJAY.    London 
Cable   Addreai:    RICHPIC,   N.   T. 

Exporting   only    the    best    in 
Motion  Pictures 


DAILY     Sunday,  April  8, 


'  W  ^  flm 


Building  Program  at  "U"  City ; 


Studio  Stage  to  Have  Removable  Walls  — Warners  Getting  First  of  New  Season's  Pictures 
Under  Way — Ralph  Wilk  Supplies  Sidelights  on  Activities  of  Well-Known  Coast  Folks 


lELL 
0 


'D 


jii 


NEW  STAGE,  ROADS,  PIPE 
LINES  CONIENPLATED 


Universal  is  planning  an  extensive 
improvement  program  which  will  in- 
clude the  construction  of  a  number 
of  new  buildings,  as  well  as  roads  and 
necessary  pipe  lines.  One  of  the 
biggest  features  is  the  construction  of 
a  new  stage  that  will  cover  more  than 
two  acres  of  ground.  The  walls  of 
this  stage  will  be  removable  and  each 
will  be  constructed  so  as  to  repre- 
sent various  periods  in  history.  The 
present  stages,  of  which  there  are 
five,  will  be  slightly  remodeled  to  con- 
form with  the  latest  ideas  in  con- 
struction. New  heating,  lighting  and 
sprinkler  devices  are  being  built. 


Ruggles  Renews  "U"  Pact 

Wesley  Ruggles  has  signed  a  new 
contract  with  Universal,  under  terms 
of  which  he  continues  with  the  com- 
pany two  more  years. 


Barbara  Kent  Contract  Renewed 

Contract  of  Barbara  Kent  has  been 
renewed  by  Universal. 


Fitzgerald  to   Make   StUlivan   Series 
James  Fitzgerald  will  direct  a  Billy 
Sullivan  series  of  melodramas  for  the 
independent  market. 


Gaudio  Shooting  "Racket" 

Tony  Gaudio  is  cameraman)  on 
"The  Racket"  starring  Thomas 
Meighan  which  Lewis  Milestone  will 
direct  for  Caddo. 


Tenen  Holtz  Cast 
Tenen  Holtz  has  been  cast  in  the 
new  Marion  Davies'-William  Haines' 
picture,  "Breaking  Into  the  Movies." 


Ince  to  Direct  McGrath  Story 

Ralph  Ince's  next  picture  for  FBO 
is  based  on  a  story  by  Harold  Mc- 
Grath, which  appeared  in  "Red  Book 
Magazine."  It  will  go  into  produc- 
tion next  week.  Ince  and  Enid  Hib- 
bard  are  working  on  the  continuity. 


T-S  Announces  Two 
Al  Raboch  is  doing  the  script  for 
"The  Albany  Night  Boat,"  an  orig- 
inal by  Ben  Grauman  Kohn.  The 
production  is  on  the  program  of  Tif- 
fany-Stahl  with  Eve  Sothern  and 
Malcolm  MacGregor  co-featured  and 
Edgar  Lewis  directing. 


Wyler  to  Direct  "Cat's  Paw" 

William  Wyler  will  direct  "The 
Cat's  Paw"  by  Charles  W.  Taylor 
for  Universal.  It  will  be  his  third 
for  the  1928-29  schedule,  the  other 
two  being  "Has  Anybody  Here  Seen 
Kelly?"  completed,  and  "The  Shake 
Down"  by  Charles  Logue  soon  to  go 
into  production. 


Five  Warner  Cameramen 
Get  New  Assignments 

Assignments  of  cameramen  for  the 
first  pictures  on  Warner  program  for 
1928-29  have  been  made  by  Darryl 
Francis  Zanuck.  Cameras  for  "Noah's 
Ark"  are  to  be  under  the  supervision 
of  Hal  Mohr.  Barney  McGill  will 
photograph  Archie  Mayo's  next, 
"State  Street  Sadie,"  while  Norbert 
Brodin  has  been  designated  for  "No 
Questions  Asked,"  being  directed  by 
Roy  Del  Ruth.  Rin-Tin-Tin's  first, 
"Land  of  the  Silver  Fox,"  is  being 
filmed  with  Frank  Kesson  at  the 
camera. 


A  Little 

from  "Lots*' 


By    RALPH    WILK 


Two  Stories  Purchased 
Columbia   has    purchased   "Acquit- 
ted" by  Mary  Roberts  Rinehart  and 
"Restless  Souls"  by  Cosmo  Hamilton. 


Thomson  to  Make  Kit  Carson  Film 

Fred  Thomson  is  planning  produc- 
tion of  a  picture  based  on  the  life  of 
Kit  Carson. 


Badger  to  Direct  Next  Daniels' 

Clarence  Badger  will  continue  as 
director  for  Bebe  Daniels  in  her  next 
picture.  He  is  at  present  at  work 
with  the  star  on  "The  Fifty-Fifty 
Girl." 


"U"  Executives  Going  Abroad 

Julius  Bernheim,  Universal  produc- 
tion supervisor,  and  Sigmund  Moos, 
in  charge  of  the  leasing  department 
at  Universal  City,  leave  in  a  few  days 
on   a  vacation   trip  to   Europe. 


Lila  Lee  Signed 

Lila  Lee  has  been  signed  for  her 
second  Burton  King  production,  "A 
Bit  of  Heaven,"  in  which  she  plays 
the  lead. 


Adding 

Additions 
Vitaphone 
production 
starred,  are 
tello,    Leila 
and  David 
direct. 


to  "Noah's  Ark"  Cast 
to  cast  of  "Noah's  Ark," 

feature    soon    to    go   into 
with     Dolores     Costello 

:  Myrna  Loy,  Helene  Cos- 
Hyams,    Audrey    Ferris 

Mir.     Michael  Curtiz  will 


Hollywood 

BILL  FIELDS,  the  comedian,  and 
his  friend,  Sam  Hardy,  were  all 
smiles  t'other  day,  when  Bill  step- 
ped out  and  won  a  handicap  golf 
tournament,  which  had  majny  en- 
trants. 

*  ♦         * 

Our  Passing  Show:  Bob  Welsh 
and  Phil  Goldstone  giving  rides  to 
appreciative  passengers;  Charles 
King  and  smile  crossing  the  Para- 
mount lot;  Charles  Moskowitz  of  the 
Loew  theaters,  here  to  bask  in  Cali- 
fornia sunshine. 

*  *         * 

Tom  Kennedy,  the  comedian,  who 
for  several  years  was  one  of  the  best 
fighters  on  the  Coast,  is  proud  of  his 
protege,  Russ  Walters,  who  is  a 
heavyweight.  Russ  has  been  bowl- 
ing over  opponents  with  little  trouble. 

*  *         * 

For  lovers  of  statistics,  our 
friend,  Billy  Leyser,  who  is 
an  enterprising  publicist,  has 
compiled  facts  and  figures  re- 
garding the  "props"  being 
used  in  Harry  Langdon's  cur- 
rent vehicle. 

*  *        * 

Wilfred  Noy  has  been  busy 
directing  and  acting.  While 
acting  in  "Interference"  at  a 
Holl}rwood  theater,  he  also  di- 
rected "The  Devil's  Cage,"  for 
I.  E.  Chadwick. 

*  *        * 

Charles  "Buddy"  Post,  remember- 
ed for  his  work  in  "Wild  Oranges" 
and  other  pictures,  has  dropped  the 
makeup  box  and  is  now  production 
manager  for  Trem  Carr,  who  is  pro- 
ducing at  Metropolitan. 

*  *         * 

Malcolm  Stuart  Boylan,  who  has 
made  rapid  strides  up  the  produc- 
tion ladder,  is  now  supervising  ed- 
itor of  Fox. 


ROY    DEL    RUTH 

DIRECTOR 

RECENT  RELEASES 
"THE  FIRST  AUTO"  "HAM  AND  EGGS" 

VITAPHONE  ALL  STAR  SPECIALS 

•IF  I  WERE  SINGLE"— Featuring  May  McAvoy,  Conrad   Nagel, 

Andre  Beranger — Myrna  Loy. 

NOW  IN  PRODUCnON 
"POWDER  MY  BACK"-widi  Irene  Rich,  Andre  Beranger. 

Carroll  Nye. 

WARNER  BROTHERS  PICTURES,  INC. 


IB  rol 


.tafric 
ifej  fi 
iii'.ck' 


More  Passing  Show:  Bay  *" 
Flynn  admiring  a  new  auto- 
mobile which  his  brother, 
sm,iling  Frank  Flynn,  the  ivr 
surance  man,  bought  for  their 
sister;  Eddie  Small  and  Bill 
Beaudine  dodging  the  rain  af- 
ter watching  bouts  at  the  Hol- 
lywood Legion  club. 
*         *         * 

Luther     Reed     is    receiving    sfl| 
fan  mail.     One  letter  from   Chici 
praised  him  for  his  "acting"  in  "' 
World  at   Her  Feet,"  while  anot 
letter,  coming  from  a  small  townL^ 
Massachusetts,  also  spoke  highly  „,  ^ij 
his  "acting."  The  truth  is  that  Lut 
directed  the  picture,  but  did  not 
pear  in  it. 


0!  K 

lb.  1 


Warren  in   "Diamond   Handcuffi  jjjniiiii 

E.  AUyn  Warren  has  been  ad<  nebai 
to  the  cast  of  "Diamond  Handcuflpin-Ji 
which    John    McCarthy    is    direct  llliet 

for  M-G-M.  |j.ti„„. 


Middleton   in   "The    Racket" 

Charles  Middleton,  of  "Dead-L^  ^o, 
Flint    fame    in    "Kongo,"    has    bi  ito|_ 
signed  by  Caddo  for  "The  Rack*  fei 
which   Lewis   Milestone  is   direct! 


Hines'   Next,   "Black   Magic" 

"Black  Magic,"  an  original  by  Ji 
Townley,  has  been  purchased 
Johnny  Hines  for  his  next  com( 
for  First  National.  Production  sta 
in  a  few  weeks. 


"The 


lENT 


ROBERT  LORD! 

Writer 

Under  Contract  to  Warner  Broi< 


1 

!«■  to 


V 


The  Life  of  Los  Angele^i  Ge 
Centers  at  the 
Ambassador's 


Tamous 
Cocoanut  Grovi 


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playi 
II,  Grt 
ivi. 

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sDap, 


Special  Nights  Tues.  and  Sal  itti,^ 
CoUege  Night  Every  Frid»  [*" "» 


THE 


jrjay,  April  8,  1928 


m^ 


DAILV 


Florence  Yidor  in 

"Doomsday" 

,  iMunt  Length:   5652  ft. 

WICAK  FILLUM.  ENGLISH 
Ci/  E  L  LACKS  MATERIAL. 
RGGY  STORY  HITS  NO 
Id  SPOTS  AND  CHARAC- 
-^  AROUSE  NO  INTEREST. 

,, it.  ...  Florence    Vidor  decorative 

it|old  in  unsympathetic  part.  Gary 

,  cr  in  role  of  typical  lower  class 

!i    husband    will    get    no    cheers 

Vnierican    flappers.      Lawrence 

does  fine  bit  as  banker  hubby, 

outclassing    Cooper   and    Flor- 

Siry    and    Production. ..  .Modern 

.  a    of    English    life.       From    the 
of    same    name    by    Warwick 
nig.  Producers  evidently  figured 
lould  repeat  the  success  of  the 
;  s    "Sorrell   and    Son,"   but    the 
lovel    lacked    the    screen    guts. 
[■  a  sentimental  hash  that  gets  no- 
li e   and   arouses    no    real    interest. 
i\\  er    class    English    gal    has    the 
i  e   of  two  hubbys — a  farmer  and 
Miker.     Loves  the  young  farmer, 
•  il reads  the  drugery  of  farm   life. 
larries  the  rich  banker  who  gives 
\crything — everything   but   love. 
a  1  e — back      to      the      farm      and 
l;.  ry — and  she  likes  it.     Yes  she 
!    The  modern  gal  knows  better. 

rertion Rowland  V.  Lee; 

■1  licked  him. 

.ithor Warwick    Deeping 

;  enario Donald   W.   Lee 

lotography Henry    Gerrard; 

llcnt. 


Rod  La  Rocque  in 

"Stand  and  Deliver" 

Pathe  Length:  5423  ft. 

ENTERTAINING  NUMBER. 
WILL  PLEASE  THE  FANS  WHO 
LIKE  COLOR  IN  THEIR 
THRILLS  AND  ROMANCE. 
GOOD  CAST  OFFSETS  WEAK 
CONTINUITY. 

Cast.  .  .Rod  La  Rocque  goes  Greek 
and  makes  a  fine  romantic  lover.  Lupe 
V'elez  stepping  right  along;  the  Mex 
gal  is  there.  Warner  Oland  does  a 
Greek  brigand  and  makes  the  pic- 
ture. Others  Louis  Natheaux,  James 
Dime,  A.  Palasthy,  Frank  Lanning 
Bernard  Siegel. 

Story  and  Production.  .  .  .Romantic 
drama.  Tells  of  an  English  clubman 
who  is  bored  stiff  and  joins  up  with 
the  Greek  army  to  hunt  a  bold  bandit 
named  Ghika  who  burns  villages  and 
steals  pretty  maidens.  The  picture 
is  chiefly  notable  for  a  picturesque 
setting  for  the  bandit's  hangout.  It 
is  atop  a  high  cliff  that  can  only  be 
reached  by  an  immense  basket  that 
is  lowered  on  a  windlass  by  a  rope. 
Pathe  grabbed  that  from  one  of  its 
Reviews,  and  had  a  story  built  around 
it.  Good  old  hokum.  The  English 
hero  and  the  Greek  gal  get  in  the 
clutches  of  the  bandit.  Ghika  wants 
the  gal,  but  the  Englishman  outwits 
and  outfights  him.  Colorful  bandit 
atmosphere,  nice  action.  Continuity 
ragged,  but  La  Rocque,  Lupe  and 
Oland  get  it  over  for  fair  program. 
D'rection.  .Donald  Crisp;  adequate 

Author Sada   Cowan 

Scenario Sada  Cowan 

Photography David  Abel;  fair 


"Flying  Romeos" 

First  National  Length:  6184  ft. 

AS  AN  AVIATION  COMEDY, 
TAKES  A  NOSE  DIVE.  TWO 
FIRST-CLASS  COMEDIANS 
WASTED  ON  WEAK  SCRIPT. 
MURRAY-SIDNEY  TEAM  GET 
OCCASIONAL  LAUGHS. 

Cast.  .  .  .Charlie  Murray  75  per  cent 
of  the  show;  they  can't  kill  a  good 
comedian,  no  matter  what  they  hand 
him.  George  Sidney  just  fair,  but 
material  didn't  give  him  chance  to 
show.  Fritzi  Ridgway  weak  as  the 
femme  attraction.  Others  Lester 
Bernard,  Duke  Martin,  James  Brad- 
bury,   Jr. 

Story  and  Production Irish- 
Jewish  comedy  of  aviation.  The  only 
thing  Irish-Jewish  about  it  is  that 
Murray  looks  Irish  and  Sidney  looks 
Jewish.  The  rest  is  a  series  of  gags 
done  in  regulation  two-reel  comedy 
style  by  Director  Mervin  Le  Roy, 
who  was  a  Hollywood  gagman  before 
he  grabbed  a  megaphone.  He  had 
a  poor  script  to  work  with.  Two 
barbers  in  love  with  their  manicurist, 
who  is  nutty  on  aviation.  So  they 
become  aviators — get  into  the  Trans- 
Pacific  flight  with  a  nutty  aviator — 
and  become  heroes  on  fluke  flying 
stunts  that  the  nut  pulls.  Flying  se- 
quences good,  but  first  four  reels 
just   so-so   two-reel   comedy  gags. 

Direction  Mervin  Le  Roy;  not 

good. 

Author    John  McDermott 

Scenario   John  McDermott 

Photography    Dev.    Jennings 


Ken   Maynard   in 

"The  Canyon  of 
Adventure" 

Fii-st  National  Length:  5800  ft. 
ENTERTAINING  ROMANCE 
OF  OLD  CALIFORNIA.  STAR 
DOES  A  DASHING  HERO  ROLE, 
WITH  GREAT  RIDING  AND 
GOOD  FIGHT  STUFF. 

Cast....  Ken  Maynard  the  whole 
show,  puts  up  lively  brand  of  enter- 
tainment rescuing  the  Spanish  lady 
in  distress.  Virginia  Browne  Faire 
not  so  hot  as  a  Spanish  senorita  type. 
Eric  Mayne,  Theodore  Lorch  and 
Tyrone  Brereton  good  Spanish  Dons. 
Story  and  Production.  ...  Romantic 
drama  of  southern  California  in  the 
old  days  of  the  Spanish  grandees. 
Lots  of  color  and  adventure,  with  the 
spirit  of  romance  all  over  the  screen. 
Maynard  is  the  United  States  land 
agent  who  comes  to  the  rescue  of  the 
Spanish  senorita  and  her  dad,  they 
having  fallen  into  the  clutches  of  a 
scheming  grandee  and  his  son  who 
are  after  the  land  holdings  and  the 
gal  respectively.  Scenes  built  in  and 
around  a  picturesque  hacienda.  Here 
the  star  stages  some  sizzling  fights 
in  the  Douglas  Fairbanks  swashbuck- 
ling style.  Work  of  himself  and 
Tarzan,  the  white  horse,  furnish  fine 
riding  thrills.  Light  entertainment, 
snappy  and  full  of  action,  love  and 
suspense.     Star's  name  strong  draw. 

Direction Albert  Rogell;  snappy 

Author Marion    Jackson 

Scenario Marion    Jackson 

Photography Tom     McCord; 

,very  good. 

"The  Broken  Mask" 

Anchor-S.  R.  Length:  5600  /(. 

GETS  OVER  NICELY  WITH 
GOOD  CAST  AND  APPEALING 
LOVE  INTEREST.  ENTERTAIN- 
ING STORY  WORKS  UP  TO 
STRONG    SUSPENSE. 

Cast Barbara  Bedford  screens 

well,  and  does  a  sincere  bit  of  act- 
ing. Cullen  Landis  good  as  the  Latin 
lover.  William  V.  Mong  builds  in- 
terest in  small  part.  Others  Wheeler 
Oakman,  James  Marcus,  Pat  Har- 
mon,  Philippe   DeLacy. 

Story  and   Production Modern 

love  drama.  A  combination  of  in- 
telligent direction,  a  good  cast  and 
well  balanced  story  make  this  an 
entertaining  number.  The  story  starts 
rather  slow,  but  works  up  to  a  good 
dramatic  situation  that  holds  lots  of 
suspense.  The  locale  is  New  Orleans, 
and  the  girl  and  her  father  are  poli- 
tical refuges  from  South  America. 
As  a  dancer,  she  is  featured  in  a 
stage  show  backed  by  a  famous 
surgeon  who  is  in  love  with  the  girl. 
The  girl  meets  a  boyhood  sweetheart 
whose  face  was  scarred  in  her  de- 
fense. He  is  a  tango  dancer,  also. 
1  he  scarred  face  furnishes  the  mo- 
tive for  a  strong  dramatic  situation 
involving  the  rascally  surgeon.  Will 
fit  well  on  any  family  program. 

Direction.  .  .  .James  P.  Hogan;  very 

good. 

Author Francis  Fenton 

Scenario Adele    Buffington 

Photography Edward  Gheller, 

Shirley  Williams;  excellent. 


'The  Lost  Shadow" 

Length:   5175  ft. 

vJOTHER  IMPOSSIBLE  FILM 
DM  BERLIN.  TELLS  A 
IRD  STORY  FROM  SOME 
CIENT  GERMAN  MYTH. 
S  NO  APPEAL  HERE. 

ast....Paul    Wegener    plays    the 

of     a    violinist     who     sells     his 

low  to   the   evil  one  for  a   magic 

in,   and   rants   and   raves   all   over 

screen.      Others,    unknown    Ger- 
1       players,       including       Werner 
ott.   Great    Schroeder,    Lydia   Sal- 
lova. 
tory  and  Production.  .This  woozy 

was  evidently  taken  from  some 
lent  German  legend.  It  tells  of  the 
Is  and  love  quest  of  a  violinist  who 
d  many  years  ago,  and  who  played 
the  wealthy  people  at  their  home 
:   parties.      He   is   in    love   with   a 

who  flirts,  and  sends  the  poor 
inist  into  mad  rages  in  which  he 
rms  all  over  the  place.  Then 
les  Dapertutto,  a  sort  of  Mephisto 

says  if  the  violinist  will  give  him 
shadow  he  will  give  him  a  magic 
lin  with  which  he  can  win  back 
gal.  But  when  the  people  see  the 
r  man  has  no  shadow  they  chase 
I  out  of  town  as  an  evil  spirit, 
showed  at  an  "intellectual"  the- 
r,  but  it  can't  make  money  in  a 
ular  picture  house. 
)irection.  .Paul    Wegener;    terrible 

luthor Karl    Meyers 

cenario Not   credited 

*hotography Not   credited 


Dynamite  in 

"Four  Footed  Ranger" 

Universal  Length:  4426  ft. 

ROUTINE  WESTERN,  AND 
DOG  STAR  SHOWS  NO  FORM 
TO  TALK  ABOUT.  BEEN  DONE 
MANY  TIMES  BEFORE,  BUT 
MUCH    BETTER. 

Cast. ..  .Edmund  Cobb  plays  lead 
for  the  dog  and  makes  no  particular 
impression  in  riding  or  battling  the 
cattle  thieves.  Dynamite  just  an 
ordinary  police  dog  doing  simple 
tricks.  Marjorie  Bonner  does  the  gal, 
heroining  mechanically.  Francis  Ford 
looks  like  a  good  heavy,  but  the 
stuff  gave   him   no  chance. 

Story  and  Production. ..  .Western. 
The  only  difference  between  this  fea- 
ture and  the  Universal  two-reel  west- 
erns is  that  this  one  was  stretched  to 
cover  feature  footage,  and  shows  i: 
plainly.  They  use  the  old  formula  of 
the  cattle  thieves,  with  the  neighbor- 
ing ranch  foreman  superintending  the 
dirty  doings.  Hero  is  the  Texas 
Ranger  who  starts  to  uncover  the 
thieves  with  the  assistance  of  the  dog. 
The  scenario  was  routine,  ditto  direc- 
tion and  acting.  There  are  too  many 
good  dogs  on  the  screen,  and  to  get 
by  these  dog  pictures  have  got  to 
show  something.    This  one  doesn't. 

Direction.  .Stuart    Paton;    ordinary 

Author Paul    N.    Bryan 

Scenario Cromwell   Kent 

Photography Jerry    Ash;    fair 


"Children  of  No 
Importance" 

Nat'l  Film   {German) 

Length:  4990  ft. 

FLOPS  WITH  DREARY 
STORY  LACKING  IN  ENTER- 
TAINMENT VALUES.  TYPICAL 
GERMAN  PROBLEM  PICTURE. 
HAS  LITTLE  APPEAL  FOR 
AMERICAN   AUDIENCES. 

Cast.... The  principals  are  Ralph 
Ludwig,  Margot  Misch,  Fee  Wach- 
smith,  Bernard  Goetzke,  mostly 
juvenile  cast  which  works  with  one 
eye  on  the  director.  Others  stolid 
German   types   of   lower   class. 

Story  and  Production. ..  .Problem 
play  of  illegitimate  children  in  Ger- 
many, farmed  out  in  tenements.  This 
may  have  a  strong  appeal  for  Ger- 
man audiences,  but  has  no  place  on 
American  screens  where  such  condi- 
tions as  shown  do  not  obtain  in  our 
system  of  caring  for  unwanted  chil- 
dren. It  could  have  been  made  into 
a  great  human  interest  story,  but  it 
is  told  with  the  same  amount  of 
screen  technique  that  enters  into  a 
newsreel.  It's  dreary,  sad,  sordid 
and  very  depressing.  No  dramatic 
highlights  to  relieve  the  heavy,  slow 
moving  script.  Three  unwanted 
children  are  farmed  out  to  an  ignor- 
ant German  couple.  One  dies  from 
exposure,  another  tries  to  commit 
suicide — typical    German    film   fare. 

Direction....  Gerhard  Lamprecht; 
heavy. 

Author L.    Heilborn-Korpitz 

Scenario L.  Heilborn-Korpitz 

Photography....  Karl  Haffelmann; 
good. 


THE 


10 


-.^^^ 


DAILY, 


Sunday,  April  8,  111 


Mp'^ 


"Hints  On  Hunting"— Bruce 
Educational 

Nature  Studies 

Type   of   production 1    reel   scenic 

Presents  some  unusual  shots  of  wild 
animals  and  birds,  and  gently  kids  in 
its  titles  the  hunter  who  finds  sport 
in  killing  these  harmless  animals. 
Shooting  these  animals  with  the  cam- 
era certainly  seems  far  more  interest 
ing  as  Bruce  presents  it,  than  doing 
it  with  a  double  barrelled  gun.  The 
reel  concludes  with  views  of  the  ocean 
on  the  Pacific  Northwest  coast.  Like 
fine  oil  paintings,  done  in  the  man- 
ner that  distinguishes  the  work  of 
this    scenic    camera    artist. 


"Oozie   of   the   Mounted" — Oswald 
Universal 
Good  Burlesque 
Type  of  production.  .  .1  reel  animated 
Oswald  the  rabbit  is  used  to  k'd  the 
Northwest    Mounted    mellers    in    this 
offering.     The  hero  starts  out  to  get 
his    man,    Foxy    Wolf.      But    Oswald 
runs    into    a    lot   of    trouble    with    his 
mechanical  horse,  who  gets  his  rider 
into  difficulties  due  to  static  and  other 
air  interference.      By  a  ruse   he   cap- 
tures  the    bandit.      The    art   work   is 
clever.    Another  entertaining  cartoon. 


"Kitchen  Talent"— Mermaid 

Educational 

Cabaret  Gags 

Type  of  production  2  reel  comedy 
When  in  doubt,  build  your  comedy 
around  a  cabaret  setting,  seems  to  be 
the  rule  on  the  comedy  lots  this  sea- 
son. Here  we  have  another  versiori 
of  wild  doings  in  a  cabaret.  The 
comedy  is  furnished  by  George  Davis 
I  who  makes  life  miserable  for  tht 
Hebrew  proprietor  with  his  goofy 
actions.  It's  the  usual  slapstick,  fair 
ly   well    gagged   and   rates   fair. 


"A  Big  Bluff"— Joneses 
Universal 
Fair  Gags 
Type  of  production....!  reel  comedy 
Recounts  the  adventures  of  Pa  and 
Ma  McGinis  trying  to  bust  into  socie- 
ty by  giving  a  reception  to  a  count. 
But    the    nobleman    turns    out    to    be 
just  another  fourflusher  that  the  police 
are    looking    for.       So    the    McGinis 
persaude  the  detective  to  pose.     Hits 
the    average    of    this    series,    and    is 
broadly  gagged  for  the  easy  laughs. 


"Old  Wives  Who  Knew" 

Imperial — Fox 

Clicks 

Type  of  production.  .  .  .2  reel  comedy 

This  is  a  well  gagged  offering,  with 

Jimmy      Finlayson      furnishing      the 

laughs   with   regularity.      In   the   cast 

is  Anita  Garvin,  the  vamp  who  causes 

the   trouble.      Anita   is   very  good   to 

look  at,  and  knows  how  to  do  some 

acrobatic   stuff,  as   well   as   act.      She 

is   an    unusually   strong   card    for   the 

two-reelers.       It's    a    classy    comedy, 

snappiiy  directed  by  Billy  West. 


"Love  Sunk" 

Krazy    Kat   Komedy — Winkler— 

Paramount 

A  Feline  Funfest 

Type  of  production.  .  .  .1  reel  cartoon 

Kray  Kat  gets  the  laughs  in  this, 
the  17th  single  reeler  of  the  current 
program,  which  carries  considerable 
action.  Krazy  is  smitten,  and  pre- 
vails upon  the  animal  medicine-man 
to  give  him  a  phial  of  love  potion. 
What  happens  after  that,  is  nobody's 
business,  but  Krazy's  affinity  is  de- 
termined to  just  love  him  to  death, 
until  he  escapes  in  terror.  A  good 
comedy   reel   for   any   program. 


"Code  of  the  Mounted" — Western 
Featurette — Universal 
Routine  Stuff 
Type  of  production         1  reel  western 
Jack   Perrin   is  featured  and  seems 
to   be   about   ten  jumps  ahead   of  the 
material  they  hand  him.    It  is  the  old 
line    about    the    Northwest    Mounted 
uncovering  the  villain  as  the  fur  thief 
and  crimping  his  chances  of  winning 
the  gal.    There  must  be  a  steady  mar- 
ket for  this  line  of  canned  and  stand- 
ardized goods,  so  why  quibble  about 
it? 


"On  a  South  Sea  Shore" 
Varieties — Fox 

Fine  Scenic 
Type  of  production....!  reel  scenic 
Some  gorgeous  views  are  shown  of 
Tutuilla,  an  island  in  the  Samoan 
roup  in  the  Pacific.  The  happy  natives 
are  shown  at  their  play  and  toil.  The 
ceremonial  feasts  of  the  tribe  are  in- 
terestingly depicted,  and  the  hula  girls 
are  seen  doing  the  dance  in  its  wild 
and  native  state.  The  tropical  scenery 
s  delightful,  and  the  excellent  photog- 
raphy makes  this  a  number  that 
should  please. 


"  Newly wed's  Imagination" 

Jewel — Universal 

Snookums'  Gags 
Type  of  production.  .  .  .2  reel  comedy 
Another  adventure  in  the  Newly- 
weds  series,  with  Snookums  causing 
all  the  trouble  and  creating  a  fair 
amount  of  fun.  The  setting  is  on 
board  ship.  Snookums  is  finally  cor- 
ralled in  the  pilot  house  fast  asleep, 
and  the  Newlyweds  are  happy  once 
more.  The  offering  is  bright,  is  nice- 
ly paced  and  well  sprinkled  with  gags. 
Gus   Meins  directed. 


Universal  Releasing 

"Taking  the  Count,"  a  Mike  and 
Ike  two  reel  comedy,  is  being  re- 
leased by  Universal  and  not  Educa- 
tional, as  reported  in  a  recent  issue. 

Hall  Sees  No  Newsreel 

Change  by  Telephoto 

Transmission  of  a  ten  foot  motion 
picture  by  wire  from  Chicago  has  no 
particular  significance  for  news  reels, 
is  the  opinion  of  Ray  Hall,  editor  of 
Pathe  News. 

Hall  states  he  has  been  conducting 
experiments  in  the  transmission  of 
motion  pictures  by  wire  since  July, 
1927.  These  experiments  were  initi- 
ated because  of  the  present  high  cost 
in  rapid  delivery  of  film  from  distant 
points,  and  also  in  the  hope  that  the 
time  taken  in  delivery  could  be  ma- 
terially shortened. 


Projection,  Big 

Topic  Before  S.M.P.E. 

(Continued   from   Page    1) 
be  held  April  9  to  14  at  Hollywood. 

Such  papers  however,  as  "Theater 
Management,"  "The  Importance  of 
Good  Projection  to  the  Producer" 
and  "The  Magnascope"  will  be  of 
interest  and  of  great  practical  value 
to  all  theater  owners,  managers  and 
projectionists,  the  committee  in 
charge  points  out. 

"Conceding  the  vast  importance  of 
paper  dealing  with  the  scientific, 
manufacturing  and  producing  depart- 
ments of  the  industry,  there  is  no 
question  that  papers  that  have  a  more 
direct  concern  to  those  engaged  in 
the  practical  management  and  opera- 
tion of  the  theater,  will  have  a  much 
wider  audience  and  will  be  of  more 
direct  practical  value,"  say  the  com- 
mittee. "What  goes  on  in  Roches- 
ter, Hollywood  and  even  the  activ- 
ities in  our  national  and  state  legis- 
lative bodies,  are  always  important 
to  theater  owners  but  what  goes  on 
in  his  own  town  and,  particularly, 
what  goes  on  in  his  own  theater, 
are  the  only  things  over  which  he 
has  any  direct,  positive  control. 

"Too  much  time  appears  to  be 
given  to  matters  over  which  theater 
owners  and  managers  have  little,  or 
no,  control  and  such  influence  as  they 
may  exert  is  secured  by  the  indirect 
method  of  detailing  some  one  else 
to  look  after  the  work.  Thousands 
of  theater  owners  and  managers 
never  get  an  opportunity  to  exert 
direct  control  or  even  express  their 
views.  What  goes  on  in  the  theater 
is  the  direct  concern  and  responsi- 
bility of  the  management. 

"Getting  the  patron  into  the  theater 
and  making  the  physical  conditions 
as  pleasant  as  possible  are  details 
which,  for  the  most  part,  should  oc- 
cupy the  manager's  attention  almost 
to  the  exclusion  of  everything  else 
connected  with  the  industry.  The 
picture  is  made  and  the  reel  upon 
which  it  is  to  be  shown  is  to  be  used 
exactly  as  it  is  received.  The  man- 
ager has  had  nothing  to  say  about 
the  making  of  the  picture  and  the 
thought  that  he  gives  to  Hollywood 
accomplishes  absolutely  nothing. 

"The  thought,  however,  that  he 
gives  to  his  own  affairs,  his  own 
town  and  his  own  theater,  if  proper- 
ly directed,  will  be  productive  of 
great  benefit  to  his  patrons  and  to 
himself.  Ev&n  though  the  picture 
is  quite  unsatisfactory,  some  of  the 
sting  can  be  taken  out  by  seeing  that 
the  patrons'  comfort  is  properly 
looked    after." 


Whitney  to  Manage  Denver  House 
Denver — Gerald  Whitney  will  man- 
age the  America  for  the  Alladin  the- 
ater interests,  which  purchased  the 
house   from    Universal. 


Jesse  J.  Goldburg  Returns 
to  N.  Y.  After  Coast  Trip 

After  several  weeks  on  the  Coast, 
during  which  he  supervised  finishing 
touches  to  the  current  season's  sched- 
ule, and  purchased  a  number  of 
vehicles  and  signed  players  for  the 
1928-29  program,  Jesse  J.  Goldburg, 
president  of  First  Division,  arrived 
in   New   York  yesterday. 


PROFIT  OF  $823,658 
EARNED  BY  FOX  IN 


u*" 


Tl 


:ater 


on 


Profit   of  $823,658.68   for   the  y.pcai| 
ended   Oct.   31,    1927,   was   earned 
Fox    Theaters    Corp.,    including 
justment   of   the   reserve   for   Fede 
income    taxes,    it    is    shown    by 
firm's     balance     sheet.       This     pn 
makes    surplus   of   $1,447,760.23. 

Assets  of  $28,555,833.64  are  sho\ 
Of   this   amount,   $1,200,068.39,   co 
prises   current   assets   including  ca 
notes    receivable,     miscellaneous 
counts     receivable     less     reserve 
doubtful    accounts,    and    accrued 
terest  on  loans  and  notes  receivat 

Land,    leaseholds,    buildings,    fur 
ture  and  equipment  are  listed  at  cc    ,j,([ 
less  reserve  (net  of  mortgages  of  $    ™ 
808,112.34)   as  $2,151,611.51.     Inve  , 
ments  are  listed  at  $20,432,904.65,  . 
ganization     expenses     at     $222,254 
and  theater  leases,  value  on   the  1 
sis    of    enterprises    acquired    upon 
organization    and    minority    intere 
subsequently     acquired,     of     $3,41 
624.63. 

Net   worth    of    Class    A   stock,  s 
thorized    3,900,000    shares    of    no  i 
value,  issued  and  outstanding  800,1     "!*"' 
shares  of  no  par  value,  is  set  at  $1 
600,000  and   Class   B:  authorized, 
sued  and  outstanding,   100,000  shai 
of   no   par  value  $2,200,000.     Capj 
surplus,     arising     from     appraisal 
lands  and   leaseholds  is  $3,528,239. 


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(These   Quotations  are  as  of  Thursday.) 


(c  b)   do     6s 


High    Low    Close 

36... 104^    104J4    1045/^ 


Bal.    &    Katz 78^ 

♦(c)    Con.   Fm.   Ind 16!^ 

*(c)     do     pfd 24H 

(s)   East.    Kodak     .174}/^    172  172^ 

*(s)      do     pfd 125 

*(3)    First  Nat.  pfd 106 

(5)    Fox    Fm.    "A".    S3H     82^  83 

(o)   Fox  Thea.   "A"   W'A     18%  19% 
*(c)    Intern.     Proj. 
(b)    Keiths    6s    46. 

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(s)        do     com.     .  .  .    19.^      19H 
(f)   Loew's    com.     .   70M     70 

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(b)      do    6s41x-war.  100)4    100^  lOOi^ 


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(c  b)   do    6s    47 

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•Cb)     do    7s    37    

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((.)        do    units    ...    34 
(o)        do    com.     ...      7 
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*  Last   Prices   Quoted. 

(b)  Bond    Market. 

(c)  Curb   Market. 

(o)   Over  the   Counter   (Bid  and  Asked). 
(s)    Stock   Exchange. 

NOTE:    Balaban   &  Katz  is  listed  in  Chicaf 
Skouras,    St.    Louis;    Stanley,    Philadelphia. 


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y,  April  8,  1928 


■S&^ 


DAILY 


11 


Qii'  TIPS  wncH  heah  douaos  foq  showmen 


"The  Crowd" 
(M-G-M) 

luk  carried  a  cow  with  banners 
L,^:   "The   Crowd"   at   the   Mer- 
;  heater  is   some   show — and   this 
•  bull!     This  old  gag  had  people 
iiiig  and  talking.     Man  was  hired 
now   a   couple   of   fake   fits — and 
he   was   brought   out   of   them, 
nded  out   cards.     This   was  re- 
(1  on  Saturday  night — the  open- 
late,   and   he   was   arrested. — Ar- 
^axe,  Merrill,  Milwaukee. 


"The  Dove" 
(United  Artists) 

n  opening  day,  a  man  dressed  in 

panish    costume    and    carrying    a 

cage    that    contained    a    white 

ill  walked  the  streets  of  the  busi- 

district    at     different     intervals 

n  the  crowds  were  thickest.     He 

e   a   sign  on  his  back  advertising 

picture — T.    Y.    Walker,    Noble, 

1-ton,  Ala. 


"Jaws  of  Steel" 
(Warners) 

•n  opening  night  newsboys  were 
ited  and  they  showed  appreciation 
■marching  to  the  theater  carrying 
.  IK  rs   and   accompanied   by   a    25- 

1=  band  at  about  6  P-  M. — Roy 
i'ms,    Strand,    Knoxville,   Tenn. 


"Old   Ironsides" 
(Paramount) 

'sed  a  ship  model  which  was 
nature  of  "Old  Ironsides."  This 
;  the  center  of  attraction  in  a 
ik  store  window  with  cards  an- 
iiicing  title  and  playdates — Chas. 
Amos,  Riviera,  Knoxville,  Tenn. 


"Ramona" 
(United  Artists) 

Znnipaign  included  drive  in  the 
lools,  the  production  being  based  on 
:    California    romance    which    is    a 

orite   history  and  literature   study. 

letter  was  sent  to  every  school 
ncipal,  tying  up  the  historical  idea 
th  the  photoplay,  and  stressing  the 
thful  interpretation  of  the  novel 
the  screen. — St.  Francis,  San 
ancisco. 


"Red   Hair" 
(Paramount) 

Secured  two  unusual  window  dis- 
lys.  One  displayed  a  beach  scene 
th  a  cut-out  of  Clara  Bow  and  a 
ge  arrow  leading  to  the  window, 
le  other  window  displayed  a  large 
lored  photo  head  of  Clara  in  the 
y  time,  and  at  night  this  photo 
IS  removed  inside  of  the  door  un- 
r  a  spot  light — E.  R.  Rogers, 
voli,    Chattanooga. 

P       "The    Student    Prince" 
(M-G-M) 

Induced  a  German  singing  society 
mposed  of  45  male  voices,  to  ap- 
ar  on  the  stage  on  Monday  night. 
ley  sang  "Old  Heidelberg"  and  a 
:  of  other  old  German  folk  songs, 
so  tied  up  with  music  dealers  for 
ndow  displays  on  record. — Ray 
own.  Strand,  Akron. 


Week*s  Headlines 


Monday 

Appeal  of  Warners  from  Minneapolis  arbi- 
tration decision  rejected  by  court;  W.  A. 
StelTes  calls  ruling  big  victory  for  arbitra- 
tion. 

All  distributors  block  booking  pictures  being 
quizzed    by    Federal    Trade    Commission. 

Compromise  predicted  on  French  quota  de- 
cree. 

Picture  business  on  even  keel,  Adolph  Zukor 
says. 

Keith-Albee-Orpheum  to  build  at  Chattanooga, 
Pulili-K    stronghold. 

Pathe  E.xchange  meets  sinking  fund  require- 
ments on  debentures. 

Tuesday 

Fo.K  deal  for  control  of  F.  &  R.  seen  as 
blocked. 

Television  to  be  feature  of  1932  presidential 
campaign,  Maj.-Gen.  Harbord.  RCA  presi- 
dent,  predicts. 

Cleveland  exhibitors  seek  21-day  limit  on  pro- 
tection. 

Gloria  Swanson  voices  opposition  to  radio  ap- 
peariinces   of   screen   players. 

Arbitration  boards  settle  15,451  disputes  in- 
volving   $4,269,752    during    1927. 

Wednesday 

Situation  abroad  delicate,  with  all  Europe 
watching  France;  European  bloc  again  dis- 
cussed in  London;  Continental  markets  on 
upward    trend. 

Richard  Dix  signs  to  make  four  pictures  for 
Paramount    next    year. 

J.  Frank  Brockliss  named  Tiffany-Stahl  sales 
head    in   Europe. 

Thursday 

Motion  pictures  transmitted  by  telephone  from 

Chicago   to    New    York. 
Twenty    Ohio    theaters    1928    goal    of    Schine 

circuit. 
F.   &   R.    notifies    Fox,   deal    is   off. 
Merger    Pictures,    $5,000,000    firm,    formed    to 

produce   roadshows. 
J.    S.    Dickerson,    assistant    publisher    of    "M. 

P.    News,"    dies    of    pnei:nionia. 
United   Artists   starts  tenth   year  of  operation. 

Friday 

U.  S.  distriTjutors  standing  pat  in  French 
crisis. 

Radio  talking  film  for  homes  being  developed 
by  General  Electric,  RCA  and  Westing- 
house  Electric;  television  far  off,  radio 
manufacturers  assert;  Phot  iphone  placed 
on    market    by   RCA. 

F.  &  R.  prepares  to  launch  new  expansion 
in    Northwest. 

Sapiro  exhibitor  co-operative  plan  to  be  launch- 
ed  at    Buffalo. 

Saturday 

Pathe  renews  contract  with  Mack  Sennett; 
38   two    reelers   called    for   in    1928-29. 

Code  of  ethics  for  industry  to  be  made  pub- 
lic by  Federal  Trade  Commission  in  few 
days. 

No  American  pictures  to  be  released  in  France 
until   restrictions  are  removed. 


"U"  Studio  Executives  to  Sail 

Julius  Bernheim,  production  super- 
visor, and  Sigmund  Moos,  in  charge 
of  the  leasing  department  at  Uni- 
versal City,  arrived  in  New  York 
Friday,  en  route  to  Europe.  Moos 
will  spend  six  weeks  or  more  visit- 
ing in  Germany.  Bernheim  will  make 
an  extended  trip  during  which  he  will 
visit  the  Levant.  The  two  will  sail 
from    New   York  Wednesday. 


Weisfeldt  in  New  York 

M.  J.  Weisfeldt  has  returned  to 
New  York  following  close  of  the  run 
of  "Simba"  at  the  Woods,  Chicago. 
Weisfeldt,  with  Frank  R.  Wilson, 
staged  New  York  showing  of  the 
picture,  marking  the  first  $2  presenta- 
tion with  phonograph  music  accom- 
paniment. 


Cameraman  Chosen 

Hal  Mohr  will  shoot  "Noah's  Ark" 
which  is  scheduled  to  go  into  pro- 
duction   soon. 


Presentations 


=  By   JACK    NARROWER 


PAUL  WHITEMAN  AND  BAND 
PACK  THE  PARAMOUNT 


Paul  Whiteman  and  his  band  started  a  three 
weeks"  engagement  at  the  Paramount,  and 
got  off  to  a  great  start,  dishing  up  a  brand 
of  syncopated  entertainment  that  is  peculiar- 
ly a  Whiteman  product.  The  leader  and  band 
were  dressed  in  white,  and  the  stage  setting 
was  a  sort  of  Spanish  patio  effect  that  made 
it    real    summery 

One  of  the  highlights  was  "Shades  of  Blue," 
a  nicely  balanced  medley  of  "Blue"  songs,  in- 
cluding such  favorites  as  "Blue  Danube 
Waltz"  and  "Rhapsody  in  Blue."  Other 
special  numbers  were  "Changes,"  with  a  vo- 
cal trio  and  sextet,  and  "Ramona."  Frank 
Cambria  handled  the  stage  units  that  worked 
with  Whiteman's  aggregation.  The  entire 
presentation  was  billed  as  "Rainbow  Rhap- 
sody." The  first  act  was  O'Hanlon  &  Zam- 
buni,  a  fine  comedy  dance  team,  followed  by 
.Toe  Penner,  with  his  original  comedy  gagging. 
He  was  on  for  several  bits,  generally  inter- 
rupting Whiteman  when  he  was  about  to  maKe 
an  announcement.  His  goofy  appearance  and 
line  of  chatter  kept  the  house  in  a  constant 
state  of  merriment.  He  is  a  natural  for  pic- 
ture houses.  Other  acts  were  Amato  Grassi, 
the  Tamaulipas  Troubadours  and  the  Lenora 
Dancers.  But  the  Whiteman  organization 
easily  held  the  main  interest,  and  with  a  few 
specialty  vocal  numbers  from  the  members 
and  the  fine  balancing  and  pacing  of  the  jazzy 
syncopation,  presented  a  gala  entertainment 
that    sent    them    out    talking. 

Sigmund  Krumgold  was  at  the  console,  and 
he  had  a  pleasing  diversity  in  his  program 
that  drew  a  generous  round  of  applause.  The 
overture  was  "Mission  Bells,"  built  around 
a  nice  color  screen  short  of  Tiffany-Stahl. 


Varied  Stage  Bill  for 
B'klyn  Mark  Strand  Stage 

Presentation  opened  with  the  Eight  English 
Mascots  appearing  "in  one"  in  front  of  spe- 
cial draw  curtains,  doing  a  unique  line  dance. 
For  the  end  of  this  number  draw  curtains 
ope.ied,  disclosing  the  full  stage.  Next  came 
Collins  &  Brown,  acrobatic  dancers,  who  in 
turn  were  followed  by  the  CoUette  Sisters. 
Novello  Brothers,  tumbling  fiddlers,  did  an  act 
in  the  order  of  the  Auranut  Brothers.  These 
were  succeeded  by  Jules  and  Josie  Walton, 
brother  and  sister  dancing  act.  The  next  was 
"The  Man  I  Love,"  a  number  by  the  band, 
with  a  vocal  chorus  by  the  Collette  Sisters. 
For  their  second  number,  Novello  Brothers 
pulled  the  "Whistling  Birds,"  a  pantomimic 
act.  "Thou  Swell"  from  "The  Connecticut 
Yankee,"  was  the  number  used  for  the  finale, 
in    which    the    entire    company    did    something. 


Jolly  Joyce  in  Jersey  City 
Jolly  Joyce,  the  comedian,  has  been 
looked  over  the  Stanley  Circuit,  open- 
ing in  Jersey  City.  On  completion 
of  the  circuit,  he  goes  to  Berlin  to 
appear  in  feature  comedies. 


Brooke  Johns  to  Retire 

St.  Louis — Brooke  Johns  enters  his 
last  week  as  master  of  ceremonies  at 
the  Missouri.  Eddie  Peabody,  the 
banjoist  who  has  built  up  a  rep  on 
the  Pacific  coast,  will  succeed  him. 


Stage  Shows  for  Skouras 

St.  Louis — Skouras  Bros.,  have  in- 
stalled personally  conducted  stage 
shows  in  all  their  important  neighbor- 
hood houses  in  St.  Louis. 


F^     Box  Office  Prescriptions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Builders 

BARREL  O'  FUN   and 
PACKAGE  PARTY 

Phone  me  at  CANal  6480 
Write  meat  270  L«f«y •= "   ' 


STRAND  BILLS  ORDINARY 
STAGE  AHRACTION 


The  Strand  Frolic  was  chiefly  notable  for 
the  work  of  "The  Dancing  Gobs,"  dressed 
in  the  regulation  white  of  the  navy,  who  did 
some  fair  hoofing.  Sallie  Bonner  was  the 
feminine  relief,  and  she  did  a  dance  that 
was  not  particularly  outstariding.  One  mem- 
ber contributed  "The  Sailor's  Hornpipe," 
which  clicked  strong.  The  setting  for  this 
act  was  very  striking,  being  a  deep  blue  drop 
with  double  16-inch  gun  turrets  silhouetted 
in  jet  black  giving  a  fine  representation  of 
the  gun  deck  of  a  battleship.  One  of  the 
most  effective  stage  sets  seen  around  Broad- 
way picture  houses  for  a  long  time. 

The  presentation  opened  with  a  female  har- 
mony trio,  followed  by  Pauline  Alpert,  the 
Victor  recording  artist,  at  the  piano.  Just 
fair,  both  of  these;  The  overture  was  "Dance 
of  the  Hours,"  with  Reiser  conducting.  This 
was  one  of  the  strongest  numbers  on  the 
program.  A  Pathe  short  of  Will  Rogers 
"Roaming  the  Emerald  Isle"  v/as  a  good 
screen  attraction.  Just  a  fair  bill,  the  Strand 
stage  policy  still  being  up  in  the  air  till  the 
new    Stanley   units   start   working. 


Stars  on  Vitaphone 

Screen  and  stage  stars  are  taking 
their  turns  on  the  Vitaphone  stage 
at  Warner  Brothers  studios  in  Holly- 
wood. The  artists  include  Hedda 
Hopper,  Harry  Delf,  Daphne  Pollard, 
Eddie  Peabody,  Charles  Irwin,  the 
three  Bronx  sisters  and  the  banjo 
comedians  of  the  Ziegfeld  Follies, 
Bailey  and  Barnum,  and  Gus  Arn- 
heim  and  his  Cocoanut  Grove  Or- 
chestra. 


Easter  Bill  at  Capitol 

A  special  Easter  setting  has  been 
provided  for  the  Boris  Petroflf  revue, 
"Spring  Festival,"  at  the  Capitol  (N. 
Y.)  David  Mendoza  will  direct  the 
orchestra  and  the  stage  band  in  se- 
lections from  "Faust."  For  the  stage 
presentation  an  unusual  number  of 
acts  will  appear,  including  Renofif  and 
Revona,  classical  dancers;  Markell 
and  Faun,  comedians;  Paul  Howard, 
acrobatic  dancer;  Georgie  Hale,  and 
the  Russian  "Tarasofif-De  Valery" 
dancers. 


Standard 

VAUDEVILLE 

for  Motion  Piclare  Preaentiitlon 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
1579      BBOADWAY,    NEW  YORK     ClTl 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 

1600  Broadway,    New  York  City 
Phone  Penn.  3580 


THE 


12 


Sunday,  April  8,  1' 


THEATER  CHANGES  FOR 
OF 


Continued 

NORTH  DAKOTA 
New  Theaters 
Alexander — Legion   Hall. 

Re- Openings 

Forest    River — Rex. 

Changes  in  Ownership 

Brinsmade — Audit,  sold  to  C.  H.  Geil ; 
Buffalo — Audit,  sold  to  C.  H.  Geil;  Car- 
son— Audit,  sold  to  C.  H.  Geil;  Edmunds 
— Audit,  sold  to  C.  H.  Geil;  Granville — 
Audit,  sold  to  C.  H.  Geil;  Hatton— 
Dakota  sold  to  Joe  Anderson  by  H.  B. 
Olin;  Havana — Audit,  sold  to  C.  H.  Geil; 
Leal— Audit,  sold  to  C.  H.  Geil;  McClus- 
key — Audit,  sold  to  C.  H.  Geil;  Max — 
Audit,  sold  to  C.  H.Geil ;  Mercer — Audit 
sold  to  C.  H.  Geil;  Northwood — New 
Grand,  sold  to  P.  J.  Sougstad  by  H.  B. 
Olin;  Oberon— Audit,  sold  to  C.  H.  Geil; 
Pingree — Audit,  sold  to  C.  H.  Geil ;  Tolna 
—Audit,  soU  to  C.  H.  Geil;  Wales- 
Movies,  sold  to  A.  C.  Nelson  by  J.  Fischer; 
Walhalla — Opera  House,  sold  to  Peter 
Campbell  by  Mrs.  Mary  O'Toole;  Watford 
City — Audit,  sold  to  Stratrud  &  Hoag  by 
J.  P.  Christensen ;  Ypsilanti — Audit,  sold 
C.   H.    Geil. 

Closings 

Geneseo — Opera  House  ;  Regent — The  Re- 
gent ;     Sheldon — Community. 

OHIO 
New  Theaters 

Cleveland — Garfield;  Moreland  (Buckeye  Rd. 
&  E.  I19th  St.);  Mansfield— Ohio ; 
Youngstovra — New    State. 

Changes  in  Ownership 
Akron — Alhambra,  sold  to  B.  Fi?h ;  Pastime, 
sold  to  L.  Hendricks  by  L.  A.  Bucklew ; 
Waldo,  sold  to  J.  C.  Waldo  by  C.  Hart- 
laub ;  Ansonia — Ansonia,  sold  to  Smith  & 
Feltman  by  Lowe'l  Ehle;  Arlington — 
Globe,  sold  to  E.  L.  Marquet  by  R.  L. 
Lans'ng;  Bremen — New  Columbia,  sold  to 
R.  H.  Rarrick  by  Lee  Bevard ;  Charles- 
ton— Garden,  sold  to  Dunham  Bros,  by 
J.  M.  Heller;  Cleveland — Arion,  sold  to 
Schenker  &  Deutsch  by  Mr.  Cerveny ; 
Home,  sold  to  Mrs.  A.  R.  Fulton  by  E. 
Schumann;  Parkview,  sold  to  M.  J.  Raful 
by  J.  Tittl;  Columbus— Doyle,  sold  to  E. 
Writzel  by  Hackett  &  De  Bray;  Con- 
neaut — La  Grande,  sold  to  H.  W.  John- 
son by  J.  Flack;  Main,  sold  to  W.  H. 
Johnson  by  G.  D.  Clark;  Coshocton — 
Cmderella,  sold  to  Abel  &  Russell  by 
Harry  Strong;  Dayton — Mirror,  sold  to 
H.  Friend  by  Chas.  W.  Wetzel;  Wyom- 
mg,  sold  to  Mr.  Michael  by  J.  C.  Ebker  • 
E.  Liverpool— Gem,  sold  to  A.  Fultz  by 
J.  Fultz;  Lima — Quilna,  sold  to  Schine 
Enterprises  by  T.  Cunningham;  West  Sa- 
lem— Opera   House,   sold   to   R.   C.   Mowrey. 

Closings 

Buchtel— Star ;  Dayton— New  Globe;  De 
Graff— Lincoln ;  Gloucester  —  Ambrose; 
Hamden — High  School;  Hillsboro — Palace- 
Lewistown— High  School;  Westervill&-^ 
Garden  ;  Wharton— Kimmels  ;  Xenia— Or- 
pheum. 

OKLAHOMA 
New  Theaters 

Dewar— Majestic  ;  Enid— Aztec  ;  Waurikar— 
Rex. 

Re- Openings 

Grove — Princess. 

Changes  in  Ownership 

Buffalo— The  Buffalo,  sold  to  C  F  Mr 
Dowel!  by  Fred  L.  Berry;  Co  Line— The 
Co  Lme  sold  to  C.  C.  Parker  by  Bill 
Jansen ;  Crescent— Criterion,  sold  to  Geo. 
Graff  by  K.  H.  Blakley ;  Davidson— Rtiz 
sold  to  E.  C.  Teel  by  Frank  Gillum 
Dewey— Gem.  sold  to  Hedges  &  Knight  by 
Dr.  LD.  Hudson;  Enid— The  Enid,  so'd 
to  Arthur  Lewis  by  B.  Isley;  Freedonv— 
Liberty,    sold    to    E.     R.    Archer    by    Mrs 

L,!^  ."'«''  ^^'■''"T^^  ^"'<^  ^"'^  Liberty! 
sold  to  W  H.  Hiltner  by  C.  W.  Griffin- 
Jennings— Crystal,  sold  to  W.  Harry  Mar- 
u  7  F'-ed^'cf^ee;  Lone  Wolf— Liberty, 
sold  to  A.  J  Morris  by  M.  C.  Upchurch  ; 
Mooreland--Pastime,  sold  to  Kenneth 
Lamphell  by  Robt.  Valentin;  Newkirk— 
Palace-Cozv  sold  to  E.  C.  Schmidt  by 
Newki  A  Theater  Co.;  Quapaw— Palace, 
5?'9  *°  C.  E.  Barber  by  Stanley  Bros.: 
Quin-an- The  Quinlan.  sold  to  H.  Gifford 
by  Henry  f  ockerill  ;  Wellston-Lyric,  sold 
to  B.   R.   Kaleheart  by  C.   H.   Bradshaw.      I 


Closings 

Adair — Joy  ;  Butler — Criterion  ;  Fargo — Com- 
nuinity  ;  Headrick — Cozy;  Lovell — The 
Lovell;  Sallisaw — New  Wonderland;  Sup- 
ply— School    Theater;    Vega — The    Vega. 

PENNSYLVANIA 
Openings 

Bristol — Grand  ;  Clarion — Orpheum  ;  Johnson- 
burg — Palace ;  Johnstown  —  Alhambra ; 
Midland — Liberty  and  State  ;  Philadelphia- 
Kent    and    Ritz  ;    Wilson — Rialto. 

Changes  in  Ownership 

Bala — Egyptian,  sold  to  P.  J.  Lawler  by 
Stanley  Eftinger ;  Bethlehem — Globe,  sold 
to  Sol  Brill  by  Bridge  Theater  Corp. ; 
Eddystone — Eclipse,  sold  to  S.  B.  Stein- 
berg by  J.  D.  Farber;  Harrisburg — Na- 
ti^onal,  Rialto  and  Royal,  sold  to  G.  M. 
Kurpa  by  L  Marcus;  Lebanon — Colonial, 
sold  to  G.  A.  Lichtenthaler  by  Apollo 
Amuse.  Co. ;  Leechburg — Nixon,  sold  to 
Guy  Oglietti  by  N.  Lambros;  Philadelphia 
—  Bell,  sold  to  N.  Gold  by  S.  Epstein; 
Pittsburg — Lincoln,  sold  to  M.  A.  Rosen- 
berg by  Harry  Gauding ;  Schwenksville — 
Audit,  sold  to  Jos  Schell  by  J.  Sturgis ; 
Somerset — Grand,  sold  to  Mrs.  Jane  Win- 
ters by  J.  E.  La  Salle;  Wilson — Rialto, 
sold   to  John   Dobbins  by   S.   Weisner. 

Closings 

Conway — The  Conway  ;  Johnstown — Alham- 
bra; Leeper — Gymnasium;  McKees  Rocks 
— Broadway  ;  Martinsburg — Deford  ;  Mauch 
Chunk — Capitol  (formerly  Opera  House)  ; 
Parkesburg — Opera  House;  PetroUa — Rex; 
Philadelphia — Rose  (formerly  Dixie)  ;  Rob- 
ertsdale — Liberty;  Shinglehouse  —  Star; 
Tremont — Opera  House  ;  Turbotville— 
Community. 

SOUTH   CAROLINA 
New   Theaters 

Orangeburg — New. 

Re-Openings 

Edgefield — Victory. 

Changes  in  Ownership 

Anderson — The  Anderson,  sold  to  Mrs.  J. 
Rowely  by  F.  Menida ;  Barnwell — Vamp, 
sold  to   R.   G.  Hei-ndon  by  Thos.   K.   Bolen. 

SOUTH    DAKOTA 
Changes  in  Ownership 

Alpena — Dreamland,  sold  to  C.  H.  Lund  by 
W.  S  Thompson;  Buffalo— The  Buffalo, 
sold  to  J.  D.  Hollister  by  A.  D.  Flagg ; 
Lennox — Crystal,  sold  to  Arthur  Thomas 
by  F.  W.  Larson;  Marvin — The  Marvin, 
sold  to  Steve  Kane  by   Earl   E.   Bell. 

Closings 

Andover — Opera  House  ;  Elkton — Scenic  ; 
Timber  Lake — Orpheum  ;  Wakonda — Leg- 
ion ;    Wilmot — Opera    House. 

TENNESSEE 
Changes  in  Ownership 

Binghamton — Broadstreet,  sold  to  Hunt  & 
De  Stefano  by  A.  R.  Richards ;  Dyers- 
burg — Capitol,  Francis  and  Vaudette,  sold 
to  Crescent  Amuse.  Co.  by  Dversburg 
Amuse.  Co. ;  Halls — Palace,  sold  to  Cres- 
cent Amuse.  Co.  by  Dyersburg  Amuse. 
Co. ;  Highland  Heights — Boswell  Gallaway, 
sold  to  Brown  &  Imes  by  E.  J.  Boswell; 
Jackson — Palace,  sold  to  F.  M.  Davis  by 
E.  L.  Drake ;  Obion — Princess,  sold  to 
Crescent  Amuse.  Co.  by  Dyersburg  Amuse. 
Co. ;  Ridgeley — Palace,  sold  to  Crescent 
Amuse.  Co.  by  Dyersburg  Amuse.  Co. ; 
Tiptonville — Virginia  Dare,  sold  to  Cres- 
cent Amuse.   Co.  by   Dyersburg  Amuse.   Co. 

Closings 

Lafayette — Stevens  ;      Nashville — Rainbow. 


Better  Print 

Suggestions  Offered 

(Continued    from    Page    6) 

Keep  the  upper  magazine  in  proper 
alignment  so  that  film  will  feed 
squarely   under  idler  roller. 

Never  reset  a  loop  while  projector 
is  running,  and  never  use  too  large 
a  loop  . 

Frame  the  picture  somewhat  slow- 
ly and  with  an  even  movement. 

Keep  valve  rollers  clean  and  re- 
volving freely. 

Use  oil  only  sparingly,  but  daily. 
One  drop  in  each  hole  each  day,  ex- 
cept in  the  intermittent  case,  will 
bring  about  the  best  results. 

Avoid  the  use  of  bent  or  otherwise 
damaged  reels.  Old  reels  are  false 
economy. 

Make  careful  and  proper  splices, 
using  a  standard  make  splicing  ma- 
chine. 

Dont  mutilate  the  film  for  signal 
purposes.  Use  a  cue  sheet.  The  use 
of  tinfoil  or  wire  for  this  purpose 
has  caused  many  fires  and  damaged 
thousands  of  reels  of  film. 

Above  all  else,  examine  and  test 
carefully  fire  shutter  several  times 
each  da}'. 


TEXAS 
New  Theaters 

Ager— Liberty,  sold  to  R.  E.  Johnson;  Am- 
herst— Gem,  sold  to  Murrel  Autry  ;  Archer 
City— Royal,  sold  to  John  T.  Richardson, 
Jr. ;  Austin — Dunbar,  sold  to  C.  G.  Mer. 
oney ;  Canyon — Strand,  sold  to  W.  J. 
Wooten  by  Otto  White;  Dallas — ^Bison, 
sold  to  L.  L.  Dunbar;  Fox,  sold  to  Harry 
Harris;  Doucette — Hoo  Hoo,  sold  to  Mrs. 
W.  A.  Ferguson;  De  Kalt — Patriot,  sold 
to  T.  J.  Smith;  Eldorado— Palace,  sold  to 
M.  R.  Williams;  Eliasville— National,  sold 
to  Byrd  Ashburn  ;  Grapevine — Palace,  sold 
to  J.  W.  Harrison ;  Hughes  Springs — 
Happy  Hour,  sold  to  Walker  &  McGee; 
Idalou — Sunset,  sold  to  F.  B.  &  R  M 
Petty;  Irean— Hyland,  sold  to  M.  R.  Wil- 
liams; Merkel— Palace,  sold  to  Thos.  A. 
Pence:  Mt.  Pleasant— Martini,  sold  to 
East  Texas  Theaters  Inc. ;  Naples — Pal- 
ace, sold  to  J.  A.  Mortimer;  Pittsburg — 
Crystal,  sold  to  H.  C.  Houston;  Rich- 
i?"  — '■^^  Richland,  sold  to  Edward  A. 
».?"'  J""- '  R'chland  Springs — New,  sold 
to  W.  B.  Champion;  Stamford — Joyland, 
sold  to  I.  W.  Maple;  Stamford— Only, 
sod  to  Pete  Blackshear;  Taft— Rialto ; 
Three  Rivers — Rialto;  Walnut  Springs — 
Capitol,  sold  to  Gilbert  May  by  Ben  Bost- 
wick;  Whitney— Opera  House,  sold  to  D. 
S.    Sensing. 


Sentry  Device  on  Every 
Projector,  Cohen's  Goal 

Every  projector  in  the  United 
States,  total  of  which  is  estimated  at 
around  50.000,  equipped  with  the 
Sentry  Safety  Control  within  four 
years  is  the  goal  of  Joseph  E.  Cohen, 
company  president,  who  with  Max 
Aron,  returns  from  Europe  Monday. 
Already  1,000  theaters  are  equipped, 
with  10,000  orders  for  Sentry  units 
on  hand,  says  Cohen. 

The  advantage  of  the  Sentry  Safety 
Control  is  its  adaptability.  It  can 
be  attached  to  any  standard  projector 
and  once  the  installation  is  made 
the  company's  guaranty  from  any 
danger  of  film  fire  is  absolute.  All 
servicing,  when  any  is  necessary,  is 
taken  care  of  by  the  Sentry  Corp., 
either  direct  or  through  the  National 
Theater  Supply.  Whether  service  is 
needed  or  not,  a  service  man  calls 
every  two  weeks  to  make  an  inspec- 
t-.on. 


Clark  New  Columbus  Manager 

Columbus,  O. — E.  H.  Brauer  has 
resigned  as  manager  of  Paramount. 
Duke  Clark,  formerly  with  the  Pitts- 
burgh   office,    succeeds    him. 


Chaplin  Signs  Clive 

Henry    Clive    the    artist,    has   b 
added    to    the    technical    staff   of 
Chaplin  studio. 


E  G  G  E  R  S 

INCORPORATED       il 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Street 

NEW   YORK 
Telephone:  Columbus  4141-2-3 


BUREAU  OF 
COMMERCIAL  ECONOMICS 

1108  Sixteenth  Street 
Washington,  D.  C. 


Co-operating  with  42  Govern- 
ments and  loaning  films  free 
and  speakers  throughout  the 
world  for  the  purpose  of  public 
instruction. 


Schools,  Churches  and  Clubs 

using  Motion  Pictures  Should  Subscribe  for 

JHE  EDUCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001     FILMS''     (Fifth  Edition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Av  Chicago,  HI. 


i 


Preordained 

^^ — the  final  result  of  the  motion  picture 
on  the  screen  was  preordained  from  the 
day  that  Edison  got  his  first  sample  of 
Eastman  Film.''^ 

That  was  in  1889.  And  today  the  film 
that  made  motion  pictures  practical  is  the 
film  that  makes  the  most  of  the  cinema- 
tographer's  art  and  carries  all  the  quality 
through  to  the  screen — Eastman  Film. 

*Page  209  ''A  Million  and  One 
Nights,  the  History  of  the  Motion 
Picture" — by  Terry  Ramsaye. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


WE'LL  NEVER 
A  SHRINKING 


VIOLET  AGAIN! 


ive  merely  urged  exhihitorS' 

to  hook  M'Q'Ms  GREAT 
EVENTS  in  Technicolor- 
should  have  insisted  on  it! 


we 


M«j||£  FLAG'  is  the  finest 
thing  we  ever  saw  in  a  short 
Technicolor  feature  —  and 
this  is  a  feature!  If  it  doesn't 
increase  the  gate  receipts, 
thats's  our  fault." 

—Dwight  Hill 

—PACIFIC  NATIONAL  THE- 
ATRES, SAN.  DIEGO,  CAL. 


"'LADY  OF  VICTORI ES' 

is  far  out  of  the  beaten  path. 
It  is  worthy  of  featuring  on 
the  finest  programs  in  the 
best  theatres.  A  valuable 
asset  on  any  program." 

— Anna  Aiken  Patersoa 
WEEKLY  FILM  REVIEW,  GA. 


THE  FLAG 


«w^-f,4 


LADY  OF 
VICTORIES 


"When  I  contracted  for  the 
Great  Events,  I  never  real' 
ized  how  interesting  and  en- 
tertaining they  were.    They 
are  worthy  of  any  program. ' ' 
— Clarke  A.  Sanford 
— GALLI  CURCI  THEATRE 
MARGARETVILLE,  N.  Y. 


BUFFALO  BILL'S 
LAST  FIGHT 


T  EVENTS 

Reels  Each  in  Technicolor 


THE  FLAG  — BUFFALO  \ 
LADY  OF  VICTORIES  —  ] 
CRHT-THE  VIRGIN  QUEEN  > 


IT  is  positively 
THRILLING  the  way 
EXHIBITORS  have 

TAKEN  hold  of  M^aM^s 
DISTINGUISHED  series  of 
TECHNICOLOR  dramas— 

THEY  are  playing  today 
IN  thousands  of  theatres 
BIG  and  little— 
EACH  one  is  based  on 
A  Great  Event  of 
ROMANTIC  history— 
PRODUCED  like  features— 
IN  beautiful  colors. 
THEY  will  positively 
BRING  added  receipts 
TO  any  theatre! 

Naturally,  The  Best  Things  Always  Come  From 

METRO-GOLDWYN-MAYER 


Oklahoma  Unit  Prepares  to  Fight  "Blacklisting" 


rjiemtSPmit 

/FILMDOM 

I 


ALL  THE  NEWS 
ALL  THE  TIME 


C.  XLIV     No.  8 


Monday,  April  9,  1928 


Price  5  Cents 


"Speedy" 

,  LOYD'S  latest.     As  usual, 

.  a   money  maker.     Here  is 

some  of  the  stuff  "Speedy" 


uney  Island,  Babe  Ruth, 
.eliall,  love  interest,  gags — 
oie  inimitable,  some  slightly 
1  ked  with  age — action  that 
e?  fast  and  very  furious  once 
L  lits  its  stride,  love  interest 
r  — Lloyd,  as  breezy  as  ever 
ore. 

Speedy"  is  not  the  best  pic- 
je  Lloyd  has  made,  but  it  has 
ire  than  enough  of  the  mate- 
in  it  that  will  prove  highly 
lerting  for  children,  young 
:1  old.  The  picture  runs  one 
or  and  twenty-five  minutes, 
t  can  be  cut  to  advantage, 
'mming  would  tighten  up  sev- 
il  long  sequences  and  make 
picture  fit  its  title  more 
Istly.  Likewise  would  cutting 

the  exhibitor.  Lloyd  gets  top 
CCS  forlhis  pictures.  Therefore, 
■  shorter  the  film  the  greater 
[nl)er  of  shows  per  day. 

Tie-Up  De  Luxe 

[eep  your  weather  eye  peeled  for 
le  Woman  Who  Was  Forgotten." 
ters  production  in  about  a  month, 
lool  teacher  story,  neatly  tied  in 
h  tlie  National   Educational   Assn. 

Richard  Thomas  who  will  pro- 
re  and  Charley  Goetz  who  will 
idle    roadshows.      One-quarter    of 

receipts  will  RO  to  building  of 
nes  for  teachers  made  inactive  by 
;.  Eight  hundred  thousand  of  the 
ifession  to  be  enrolled.     Each  buys 

tickets    and    urges    pupils    to    see 

picture.  Looks  like  a  sweet  mer- 
mdising  -  exploitation  proposition 
ich    exhibitors   ought   to    look   for. 

Preparing  ? 

jpring  when  showmen  begin  to  ex- 
ss  concern  over  grosses  is  either 
e  or  near.  What  are  you  doing 
lut  it?  Modern  equipment  for  the 
ater  has  eliminated  entirely  the 
:e-serious  problem  of  warm  weath- 
There  is  a  cooling  or  ventilating 
tern  available  for  all  types  of 
ises.  The  range  in  prices  is  suf- 
ently  wide.  No  exhibitor  need 
irlook  the  possibility  of  breaking 
vn  buyers'  resistance  because  of 
ts. 

K  ANN 


34  From  Warners 

Eight  specials  and  26  pictures 
comprise  the  Warner  program 
for  1928-29.  All  pictures,  it  is 
stated,  are  to  have  Vitaphone 
sequences.  The  company  plans 
to  elevate  to  stardom,  Audrey 
Ferris,  M3^na  Ley  and  Conrad 
Nagel. 


NEXT  EXHIBITOR  CO-OP  IS 
TO  BE  FORMED  AT  BOSTON 


150  HOUSES  IN  CAPITAL 
ZONE,  PLANOT  NEW  CHAIN 

Washington  Bureau  of  THE  FILM  DAILY 
Washington  —  One  hundred  and 
fifty  theaters,  within  a  200  mile  radius 
of  Washington  are  planned  by  Thea- 
ters Corp.  of  America,  of  which  Mark 
Gates  is  general  manager.  Gates,  who 
has  managed  the  Columbia  here 
since  1921,  resigns  April  IS  to  bgcome 
general  manager  of  the  company. 
Gates  formerly  operated  first  runs  at 
Indianapolis,  Toledo  and  Cleveland. 
His  brother,  Sidney  Gates,  for  ten 
years  associated  with  Loew's,  is  to 
have  charge  of  the  state  of  Virginia 
for  Theaters   Corp. 

SIXHELDINBOilNGOF 
HAMMONDJND.,  THEATER 

Hammond,  Ind.  —  William  Klei- 
bege,  majority  stockholder  of  North- 
ern Theater  Co.,  and  five  others,  in- 
cluding Joe  Millian,  business  agent  of 
the  local  operators  union,  are  held 
under  bonds  totaling  $220,000,  charg- 
ed   with    bombing    of    the    $1,700,000 

(^Continued  on  Page  4) 


NEW  CONTRACT  SCORED  BY 
CONN.  UNIT  SECRETARY 


New  Haven,  Conn. — Disillusion- 
ment is  expressed  by  Edward  G. 
Levy,  secretary  of  the  state  exhibitor 
unit,  over  the  new  standard  contract 
drafted  at  Chicago,  who  denounces 
the  new  agreement  as  one-sided  and 
unfair. 

"Like    Dickens    I    had    'Great    Expectations' 
when   the   committee   assembled    in    Chicago   to 
draft    a    new    contract — like    Hamlet    I    was    a 
(Continued  on  Page  2) 


WILLIANS  PLANS  EXCHANGE 
SYSTEM  INJI.S.,  CANADA 

London — Between  26  and  32  ex- 
changes will  be  established  through- 
out the  United  States  and  five  others 
in  Canada  by  United  M.  P.  Pro- 
ducers, Ltd.,  of  which  J.  D.  Williams 
is  managing  director,  it  is  stated.  This 
(Continued  on  Page  2) 


Weiss  Renamed  Head  of 
Agfa  by  Unanimous  Vote 

Alfred  Weiss  was  reelected  presi- 
dent of  Agfa  Raw  Film  Corp.  by 
unanimous  vote  at  the  annual  meet- 
ing. The  board  of  directors  was  in- 
creased from  three  to  five  and  Weiss, 
H.  Davis,  E.  Friedlander,  H.  Car- 
son and  O.  Von  Schrenk  were  elected 
directors. 


Plans  Declared  Under  Way 

for  Organization  Like 

Sapiro  Group 

Boston — This  territory  is  expected 
to  develop  an  exhibitor  cooperative 
along  the  lines  of  the  one  formed  in 
Greater  New  York  with  Aaron  Sa- 
piro at  its  head.  Whether  the  Mas- 
sachusetts co-op  will  be  allied  with, 
or  a  part  of  the  Sapiro  combine  is 
not  as  yet  apparent.  Meeting  on  the 
subject  is  expected  to  follow  the  or- 
ganization  campaign   at   Buffalo. 

The  Sapiro  group,  it  is  stated,  first 
intends  to  concentrate  in  New  York 
state,  confining  its  activities  there, 
until  careful  study  is  made  to  deter- 
mine whether  extension  to  other 
states  will  in  any  manner  violate  in- 
terstate commerce  laws.  However, 
if  such  a  co-operative  is  formed  here, 
it  might  be  expected  to  receive  the 
benefit  of  advice  from  the  Greater 
New  York  cooperative. 


Unit  Meets  Today  to  Map  Its 

Stand  in  Arbitration  Row 


Arbitration  Society  Head 
Praises  Work  in  Industry 

Report  of  arbitration  boards  in  the 
industry,  showing  that  $4,269,752  in 
claims  were  settled  during  1927,  well 
illustrates  value  of  arbitration  in  re- 
lieving the  congestion  of  court  cal- 
endars, states  Lucius  R.  Eastman, 
president  of  the  American  Arbitra- 
tion  Assn.,   New   York. 

Eastman  says  that  recent  affiliation 
(Continued    on    Page    4) 


Oklahoma  City — Efforts  of  the 
Film  Board  to  enforce  awards  made 
by  arbitration  boards  in  other  cities 
and  percentage  and  overage  contracts 
are  chief  issues  to  be  tackled  at  rneet- 
ing  of  the  Oklahoma  exhibitor  unit 
to  be   held  here  today. 

The  organization  is  incensed  over 
action  of  the  Film  Board  to  shut 
off  service  to  theaters  in  Seminole 
and  Wewoka,  unless  a  decision  hand- 
ed   down    by    the    Kansas    City    arbi- 

(Continued    on    Page    4) 


S.M.P.E.  SPRING  MEET 
OPENS  ON  COAST  TODAY 


Hollywood — The  spring  meeting  of 
the  Society  of  M.  P.  Engineers  opens 
at  the  Roosevelt  today  and  will  con- 
tinue till  Saturday.  Today's  meeting 
will  open  with  an  address  of  welcome 
by  President  W.  B.  Cook.  Papers 
will  be  read  as  follows:  "A  Line 
(Continued  on  Page  2) 

All  Great  States  Houses 
to  Make  Local  Newsreels 

Chicago — Local  newsreels  are  to 
be  made  by  every  theater  of  the 
Great  Strates  circuit,  for  incorpora- 
tion into  regular  newsreels  shown  at 
houses  of  this  Balaban  &  Katz  sub- 
(Continued  on  Page  2) 


Biggest  Year  Seen  by 

Lichtman  After  Tour 

Returning  from  a  two  weeks'  tour 
of  the  southern  and  midwest  ex- 
changes, Al  Lichtman  of  United  Art- 
ists, states  he  found  evidences  every- 
where that  general  business  condi- 
tions are  improving,  and  that  thea- 
(Continued  on  Page  2) 


1 


THE 


DAILY 


Monday,  April  9,  192 


VoL  XIIV  No.  8     Monday.  AprO  9,  1928     Price  S  Cents 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  V.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager.  Entered 
as  second  class  matter.  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months. 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Ralph 
Wllk.  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London — Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin — Lichtbildbuebue, 
Friedrichstrasse,   225. 


Financial 

(These  Quotations  are  < 

w  of  Thursday.) 

High 

Low 

Close 

Said 

(cb)   do     6s     36.. 

104j^ 

104K 

1045/g 

4,001 

*       Bal.    &    Katz. 

78/2 

*(c)  Con.  Fm.  Ind 

.... 

u% 

•fc)     do    pfd.     .. 

2Wi 

. . .  . 

(s)  East.    Kodak 

174^ 

172 

172}^ 

1,801 

*(s)     do     pfd.     .. 

126 

*(s)   First  Nat.  pfd 

106 

(s)   Fox    Fm.    "A" 

83^8 

82 '4 

83 

5,00c 

((•)   Fox  Thea.   "A' 

•   19J4 

187/, 

19J^ 

1,400 

*(c)    Intern.    Proj. 

8 

(b)    Keiths    6s    46. 

9874 

987/8 

987/^ 

1,000 

*(s)     do     pfd.      .. 

93/2 

(s)        do    com.     .  . 

19% 

19/; 

19^ 

300 

(s)   Loew's    com. 

703^ 

70 

7054 

10,200 

(r)     do     pfd.      ... 

1027/, 

102^ 

102  7/8 

400 

*(b)     do   6s   41ww 

111 

(b)     do    6s41x-war 

100,J4 

100}^ 

100;^ 

7,000 

(?)    M-G-M    pfd.    . 

2SV4 

2SV4 

25^ 

100 

(!)   M.     P.     Cap.. 

6 

6 

6 

200 

*(s)   Orph.    Cir.     . 

29 

*(s)     do     pfd.      .. 

99/2 

(s)   Para.   F-L    ... 

120'/« 

niii 

120 

26,400 

*fs)     do    pfd.     ... 

12134 

(cb)   do    6s    47     . 

100  i^ 

lOO'A 

100  ^^ 

11,000 

(I.)  Par.By.5}4s51 

103 

102^4 

103 

2,000 

is)   Pathe    

3% 

3-4 

3-4 

500 

(?)       do    "A"     .. 

15 

14?4 

1454 

600 

*(b)     do    7s    37    . 

66/2 

(c-)    Roxy    "A"    .. 

29 

31 

(o)       do    units    .  . 

34 

36 

(o)        do    com.     .  . 

7 

8 

(")    Skouras    Bros. 

37!/, 

39-/, 

.... 

Stanley    Co.    . 

44 /a 

4m 

44 

(c)   Trans-Lux     . . 

7 

sa 

5M 

13,300 

(o)   United  Art.  . . 

13 

IS 

(")        do     pfd.     . . 

80 

85 

*fc)   Univ.   Pict.    . 

23 

•'s)     do    pfd.     ... 

96/2 

(c)   Warner  Bros. 

237/j 

22^ 

22« 

7,200 

(s)        do    "A"     .. 

32  7^ 

32 

32/2 

4,400 

(cb)  do    6'As    28. 

111 

110 

111 

44,000 

•   Last    Prices    Quoted. 

(I))    Bond    Market. 

(c)   Curb  Market. 

(o)   Over  the  Counter    (Bid  and  Asked). 

(s)   Stock  Exchange. 

NOTE:    Balaban   &  Katz  is  listed   in  Chicago; 

Skouras.    St.    Louis;    SUnley,    Philadelphia. 


AMERICAN   AND  FOREIGN  DISTRIBUTORS 
OF  qUAUTY  MOTION    PICTURES 


701    SO/BKm    A>/».   NEW  YORK    BBVA^rr  8J5S 


Hays  Denies  He  Is  Czar 
of  Picture  Industry 

Will  H.  Hays  is  not  the  czar  and 
denies  that  he  wields  a  great  power 
as  an  advisor  in  the  industry,  admit- 
ting however  "that  his  advice  in  said 
industry  is  valued  in  various  re- 
spects." This  definition  of  his  posi- 
tion is  contained  in  answer  filed  in 
Federal  Court,  New  York,  denying 
conspiracy  charge  of  Valeska  Suratt 
and  Mirza  Ahmed  Sohrad,  in  con- 
nection with  alleged  pirating  of  their 
story  for  production  of  "The  King 
of  Kings." 


Novarro  in  New  York 

Ramon  Novarro  arrives  in  New 
York  today  sailing  in  a  few  days  for 
a   trip   in   Europe. 


Zucker  Shooting  Industrial  Film 

Frank  Zucker  is  handling  camera 
work  on  an  industrial  picture  which 
Stanley  Advertising  Co.  starts  today 
at  the  Cosmopolitan  Studios,  New 
York.  Bennie  Berk  is  production 
manager. 


All  Great  States  Houses 
to  Make  Local  Newsreels 

(Continued  from  Page  1) 

sidiary.  In  each  of  the  16  cities  of 
the  chain,  theaters  have  been 
equipped  with  cameras  and  a  mem- 
ber of  the  staff  trained  to  operate 
the  machine.  Every  house  of  the 
circuit  tuned  in  on  the  United  Art- 
ists broadcast,  and  reported  good 
business,  except  where  inclement 
weather  interfered. 


Russell    McLean    Resigns 

Russell  McLean,  special  district 
representative,  has  resigned  from 
Pathe. 


New  Contract  Scored 
by  Conn.  Unit  Sec'y 

(Contintied  from  Pane   1) 

disillusioned  man  when  the  chips  were  cashed 
in,   he   says. 

"Pettijohned  with  the  propaganda  that  con- 
cessions were  to  be  made  and  vital  issues 
amicably  adjusted,  I  can  only  justify  the 
debacle  by  assuming  that  the  three  who  were 
present  in  lieu  of  independent  exhibitors  were 
Hess'd  and  Hayes'd  into  a  state  of  obfusca- 
tion.  I  expected  bread  and  we  got  nothing 
but    chaff. 

"Where  are  the  cancellation  clause,  the 
non-theatrical  clause,  the  limitation  on  pro- 
duction delays,  the  new  arbitration  rules? 
Not  in  the  new  contract,  that's  certain.  The 
new  instrument — ideally  inequitable  and  uni- 
lateral— is  an  anachronism — for  possibilities 
of   torture,   it   out-Spanishes  the   Inquisitors." 


If  You  Are  in  the' 


Market   for    Any    Kind    of 

MOTION  PiaURE 
APPARATUS 

CONSULT    US    AND    SAVE 

MONEY 

SEND    FOR    OUR    PRICE    LIST 

UIILCOdQHByS 

▼▼no  lUcst   32«*St,Nc«ybrk.N.y.*^ 

Phone  Penna.   0330 
Motion    Picture    Department 

U     S.    and    Canada   Agents   for   Debrie 


S.M.P.E.  Spring  Meet 
Opens  on  Coast  Today 

(Continued  from  Page  1) 
Screen  Film  Process  for  Motion  Pic- 
tures in  Color,"  by  J.  H.  Powrie; 
"Reproduction  of  Mobility  of  Form 
and  Color  by  the  Motion  Picture 
Kaleidoscope,"  by  L.  A.  Jones  and 
C.  H.  Tuttle  of  Eastman  Kodak; 
"Some  Technical  Photographic  Prob- 
lems and  Their  Solutions,"  by  J.  W. 
Coffman;  "Some  Novel  Motion  Pic- 
ture Presentations,"  by  L.  M.  Town- 
send  and  W.  H.  Hennessv. 


Anniversary  at  Bangor  House 

Bangor,  Me.  —  Anniversary  week 
was  held  at  the  Bijou,  and  manager 
Connie  Moore  staged  a  gala  perform- 
ance with  some  fine  stage  acts  im- 
ported for  the  occasion.  E.  J.  Moore 
acted  as   master  of  ceremonies. 


Plans  Exchange 
System  in  U.S.-Canada 

(Continued  from  Page  1) 

system  is  expected  to  be  ready  by 
September.  Williams  is  coming  to 
New  York  from  London  at  an  early 
date  to  start  operations.  The  com- 
pany intends  to  handle  between  25 
and  40  British  and  Continental  films 
during  its  first  year. 

The  company  is  British  and  backed 
by  British  capital.  No  pictures  will 
be  produced,  but  the  company  is  pre- 
pared to  advance  money-  for  British 
production. 


Biggest  Year  Seen  by     ii 
Lichtman  After  TcB" 

(Continued  from  Page  1) 
ter  owners  were  optimistic.  Lichi 
man  believes  recent  developments  i 
talking  pictures,  television  and  othe 
scientific  advances  are  having  a  direc 
and  favorable  reaction  on  the  box  oi 
fice.  The  year,  says  Lichtman.  promi 
Ises  to  be  the  greatest  in  film  historjj 


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NOW  READY  FOR  OCCUPANCY 

Office  Space  in 

WARNER  BROTHERS 
THEATRE  BUILDING 

N.    E.    Corner   Hollywood    Blvd.    and    Wilcox    Ave. 
HOLLYWOOD  CALIFORNIA 

A  modern,  up-to-minute  office 
building  in  the  heart  of  Hollywood 
especially  suitable  for  Managers — 
Bookers  —  and  those  connected 
with  the  Theatrical  and  Motion 
Picture  Industries. 

Leasing  Department 
JOE  TOPLITZKY  COMPANY 

Exclusive  Agents — 205  H.  W.  Hellman  Building 
Los  Angeles,  California 


The  Facts 

about 

JAMES  CRUZE 

BY 

JAMES  CRUZE 


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JAMES   CRUZE  PICTURES   INC. 

distribtited  by 

ALLIED  DISTRIBUTORS  CORP. 
729-7th  Ave.  New  York 


1 


DAiUV 


Monday,  April  9,  192t| 


Coast  Wire  Service 


Columbia  Studios  Busy 


COMPANY  NEARS  END 
or  WENT  SCHEDULE 


Columbia  is  working  diligently  to 
finish  this  season's  product. 

George  B.  Seitz  is  back  at  the  stu- 
dio after  several  days  spent  at  sea 
on  "After  the  Storm."  Erie  C.  Ken- 
ton is  shooting  on  "Golf  Widows." 
Vera  Reynolds,  Harrison  Ford  and 
Sally  Rand  appear  in  the  production. 
With  the  addition  of  Douglas  Fair- 
banks ,  Jr.,  and  Barbara  Kent  to 
"Modern  Mothers,"  Phil  Rosen  is 
at  work.  Helene  Chadwick  plays  the 
mother.  Thomas  Buckingham  has 
put  finishing  touches  to  script  of 
"Beware  of  Blondes"  and  is  selecting 
his  cast.  Editing  on  "Broadway  Dad- 
dies"  is  finished. 

The  scenario  department  is  clean- 
ing up  the  balance  of  the  1927-1928 
productions  in  preparation  for  the 
new  season. 

Sam  Taylor  to  Direct  "La 
Paiva"  for  United  Artists 

Production  of  Douglas  Fairbanks' 
sequel  to  "The  Three  Musketeers" 
has  been  postponed,  and  Sam  Taylor, 
who  has  signed  a  year's  contract  with 
United  Artists,  is  to  direct  "La 
Paiva,"  instead. 

Studying  College  Angle 

W.  R.  MacDonald,  University  of 
Southern  California  student,  has  been 
assigned  to  the  M-G-M  studio  as  ob- 
server. Lester  Cowan  has  been  as- 
signed to  the  United  Artists'  studio 
to  study  all  phases  of  production,  and 
later  to  become  director  of  the  mo- 
tion   picture    course   for   instructors. 

Warner  Baxter  in  FBO  Film 

Warner  Baxter  has  been  signed  by 
FBO  for  the  featured  role  in  "Dan- 
ger Street,"  a  screen  version  of  Har- 
old McGrath's  novel. 


Roach  Studios  to  Reopen 
for  New  Year  on  May  1 

Production  is  to  be  resumed  May 
1  at  the  Hal  Roach  studio,  workers 
of  which  now  are  enjoying  the  an- 
nual vacation,  following  completion 
of  the  1927-28  output.  Forty  com- 
edies will  be  on  the  1928-29  program, 
the  same  number  as  produced  for  the 
current  season. 


Universal  Reopens  May  1 

Universal   studios   will   resume   ac- 
tivities on  May  1. 


Three   Davis   Originals 
Owen  Davis  has  written  three  orig- 
inals   for     Paramount    in    as    many 
weeks. 


Keith   Opposite  Garon 

Donald  Keith  will  play  lead  with 
Pauline  Garon  in  her  new  Chadwick 
production,  "The  Devil's  Cage," 
Wilfred   Noy  is   directing. 

M-G-M   Making   "Bellamy  Trial" 

Margaret  Livingston  has  Deen  cast 
in  a  leading  part  in  "The  Bellamy 
Trial."     Monta  Bell  will  direct. 


"Green  Hat"  to  Be  Made 
by  Neilan  in  Hollywood 

Marshall  Neilan  will  direct  "The 
Green  Hat"  for  AI  Woods  in  Holly- 
wood instead  of  in  England  as  pre- 
viously  planned. 


Joining  U.  A,  ? 

Heru^  Henigson  may  leave 
Universal  and  join  United  Art- 
ists, it  is  reported. 


Gain    Stays    with    Paramount 
J.   J.    Gain,   executive   manager   of 
the  Paramount  studios  in  Hollywood 
has  signed  a  new  contract  with  the 
company. 

Marie  Prevost  in  Meighan  Cast 
Marie  Prevost  has  been  loaned  to 
Caddo   Prod.,   for  a  role   in  Thomas 
Meighan's  "The  Racket." 

D'Arrast  to  Make  Fox  Film 

Harry    D'Arrast    has    been    loaned 
to  Fox  to  direct  one  picture. 

Hamilton  Free  Lancing 
Neil    Hamilton    is"    leaving    Para- 
mount to  free  lance. 


A  Little 

from  "Lots" 


Bs   RALFH    WILX 


Hollywood 
/GEORGE  E.  STONE,  character 
"  actor,  is  keeping  busy,  to  say  the 
least.  Days  find  him  working  in 
"The  Racket"  at  the  Metropolitan 
studio,  vvhile  nights  find  him  busy  at 
the  Warners'  plant,  where  he  is  ap- 
pearing in  "State  Street  Sadie." 
George  made  his  screen  debut  in 
"Seventh  Heaven." 

*  *         * 

Our  Passing  Show:  Jack  Warner 
and  Harry  Rapf  chatting  at  the 
Hillcrest  Country  Club;  Herbert  L. 
Yates  and  Ben  Goetz  making  a 
friendly  call  on  Charles  Christie  and 
Phil  Ryan  at  Metropolitan. 

*  *         * 

John  Adolfi  is  keeping  ac- 
tive. He  is  directing  "Prowl- 
ers of  the  Sea"  for  Tiffany- 
Stahl  and  has  other  assign- 
ments awaiting  him.  The 
Tiffany -Stahl  studio  is 
familiar  territory  for  John, 
having  worked  at  the  studio 
several  years  ago,  when  it  was 
known  as  Fine  Arts. 

*  *        * 

Eddie  Horn  and  Harry  Glickman 
are  being  kept  busy,  showing  friends 
the  working  operations  of  the  Tre- 
mont  Film  Laboratory,  which  is  one 
of  the   showplaces  of   Hollywood. 


Unit  Meets  Today  in 
Arbitration  Row 

{Continued  from  Page  1) 
tration  board  is  complied  with.  The 
association  has  an  understanding 
with  the  local  Film  Board  that  no 
arbitration  award  would  be  recog- 
nized or  any  penalty  imposed  on  any 
Oklahoma  exhibitor  unless  the  award 
was  reviewed  by  the  Oklahoma  City 
board,  and  has  demanded  that  the 
decision  be  reconsidered  until  after 
today's  meeting. 

Unless  the  Film  Board  withdraws 
its  stand,  President  W.  Z.  Spearman 
will  ask  the  Oklahoma  unit  to  with- 
draw from  arbitration,  and  will  seek 
relief  in  state  and  Federal  courts, 
"from  such  unjust  and  unreasonable 
conditions." 

A  committee  is  to  be  named  today 
to  outline  a  plan  of  action  against 
guarantee   and   percentage. 


St.   Clair  Assigned 
Mai    St.    Clair    will    direct    "The 
Canary  Murder  Case,"  murder  mys- 
tery novel  by  S.   S.  Van  Dine. 


"Abie's  Irish  Rose"  at 
the  44th  St.  for  N.  Y.  Run 

The  New  York  run  of  "Abie's 
Irish  Rose,"  the  successful  Nichols 
play  which  will  be  roadshowed  by 
Paramount  and  the  playwright's  or- 
ganization is  now  set  with  engage- 
ment of  the  44th  St.  Theater.  No 
date  has  as  yet  been  set  for  the 
premiere. 


Arbitration  Society  He 
Praises  Work  in  Indus 

(Continued  from  Pckge  1) 
of  the  National  Assn.  of  Amusei 
Parks  with  the  American  Arbitr 
Assn.,  the  final  link  in  the  cha 
arbitration    surrounding    the    an 
ment  world  was  completed.     "In 
of  its  branches,"  he  continued, 
the  Dramatists'  Guild  of  the  Authl 
League  of  America,  where  much|j 
what  we  see  and  hear  on  stages 
silver  screens  originates,  to  the/ 
ual    presentation    of    stories    on 
stage  and  screen,  the  way  is  sm<^ 
ed  bv  arbitration." 


"Street  Angel"  Opening 

"The  Street  Angel,"  opens  ton 
at  the  Globe,  New  York. 

Six  Held  in  Bombing  i 
Hammond,  Ind.,  Hou 

{Continued  from  Page  1) 
State  here  Nov.  8,  causing  damage 
around  $1,000,000. 

Millian,  it  is  declared,  has  ci 
fessed  his  part  in  the  plot,  stati 
that  Kleibege  gave  him  $2,000 
connection  with  the  bombing,  dccic 
upon  when  Kleibege  found  the  ll 
ater  a  white  elephant.  Millian  s; 
he  gave  one-half  the  money  to  Hai 
L.  Ames,  business  agent  of  the  h 
carriers'  union,  a  co-defenda 
Others  under  arrest  are:  James  Tu 
business  agent  of  the  finishers'  unic 
Marwood  Williams,  trustee  of  t 
hod  carriers'  union,  and  Dean  M 
ler,  a   Calumet   City  bartender. 


EASTER  BUNNIES 

bring  joy  to  children 
but 

OSWALD 

THE  LUCKY  RABBIT 


99 


Produced  for 


will  bring  joy  to  you 
through  your  box  office 
if  you  are  one  of  the 
LUCKY  EXHIBITORS 
who  have  booked 


Us 


f? 


OSWALD 


99 


1^1 


Produced  By 

WINKLER  PICTURES 

INCORPORATED 


Vmuersai\i\mLlU.  CaHooni 


\ays  to   Outline  Stand  in  French   Crisis   Today 


ALL  THE  NEWS 
ALL  THE  TIME 


A  Gem 


E  have  often  had  it  in  our 
mind  to  some  day  com- 
pile a  list  of  noteworthy 
uctions,  a  sort  of  hall  of  rec- 
wherein  will  be  registered 
in  our  opinion,  constitute 
great  in  motion  pigtures. 
1928,  we  would  include  "The 
;t  Angel"  for  one.  What- 
else  may  make  the  grade 
year,  this  gem,  by  every 
t,  belongs  in  that  limited 
xy  of  permanent  achieve- 
t. 

is  a  work  of  unusual  beauty  ; 
icture  that  unravels  a  pa- 
ic  but  magnificent  love  story, 
d  by  its  principals  such  as 
pictures  are  acted  ;  commer- 
y  and  artistically  of  the 
5t  grade  and  a  production 
reflects  lasting  credit  upon 
hose  who  were  fortunate  to 
icipate  in  its  making. 

Achievement 

iivish  praise,  you  say?     It  is,  but 
:    Street    Angel"    deserves    all    of 
laudation   which   may   be   heaped 
1  it.     After  "Seventh  Heaven."  it 
too  much  to  expect,  perhaps,  that 
same    players,    even    under    the 
J  of  the  same  director,  could  even 
each     their     first     picture.       But 
have.     We  don't  know  if  "Sev- 
Heaven"  or  "The  Street  Angel" 
le   greater.      It   makes   no    differ- 
,   since   both    are    outstanding   in 
somewhat     similar     treatment. 
;t    Gaynor    as    the    street    angel 
oves  doubts — if  there  were  any — 
she  is  one  of  the  greatest  of  the 
natural  actresses  in   motion  pic- 
s.      She   is  magnificent.     Charles 
rell    is    excellent,    more    than    ex- 
;nt  if  we  could  but  find  the  word 
St   his  work.     And   Borzage   who 
lered  a  permanent  slice   of  glory 
his  "Seventh   Heaven"  here  adds 
•e  lustre  to  a  reputation  that  can- 
be  dimmed. 

Ictures  Like  Paintings 

'he  cameraman's  name  was 
itted  from  the  program  last  night. 
ly  we  do  riot  know.  He  is  a 
Iter  of  motion  pictures;  an  etcher 
rare  moods — a  superb  craftsman. 
!"here  were  many  gorgeous  and 
)ressive  handcolored  sequences. 
;  must  not  forget  to  record  the 
dit  that  properly  belongs  to  Gus- 
Brock  for  his  unusual  artistry 
this  direction. 
E.  KANN 


Asks  Relief 

Columbus,  O.  —  Independent 
exhibitors  of  the  nation  are  "in 
a  deplorable  plight,"  and  need 
the  relief  which  the  Brookhart 
bill  would  provide,  P.  J.  Wood, 
business  manager  of  the  Ohio 
exhibitor  unit,  has  advised 
members  of  Senate  interstate 
commerce  committee,  asking 
them  to  vote  for  passage  of 
the  bill.  Enactment  of  the 
measure,  he  says,  vinll  enable 
the  small  exhibitor  to  remain 
in  business  and  earn  a  liveli- 
hood. 


REPEAL  OF  QUEBEC  ANTI- 
CHILDREN  LAW  FORECAST 


Quebec — There  already  is  a  hint 
that  the  new  law  prohibiting  admis- 
sion of  children  under  16  to  thea- 
ters is  so  drastic  that  it  will  not 
survive  more  than  one  year.  The 
greatest  objection  has  come  from 
parents  themselves  because  these 
adults  have  found  that  they  cannot 
attend  a  picture  show  themselves 
without  leaving  their  children  at 
home  alone. 


Safier  Heads  Long  Run 

Department  of  "U" 

Morris  Safier  has  resigned  from 
Warners  to  become  sales  manager 
of  the  Universal  long  run  depart- 
ment. In  his  new  capacity  he  will 
undertake  plans  for  roadshowing  of 
"Uncle's  Tom's  Cabin,"  "The  Man 
Who  Laughs,"  "Show  Boat,"  "Broad- 
(^Ccmtinued  on  Page  4) 


NEWDETROIT  ZONING  PLAN 
BECOMES  EFFECTIVE  MAY  1 


iPORTANCE  OF  ACADEMY 
STRESSED  BY  MEETINGS 


iVest  Coast  Bureau,  THE  FILM  DAILY 
Los  Angeles — Meeting  of  the  So- 
ciety of  M.  P.  Engineers  under  way 
here  is  serving  to  emphasize  the  im- 
portance of  the  Academy  of  M.  P. 
Arts  and  Sciences,  especially  in  con- 
nection with  its  investigations  in 
Mazda  lighting  and  other  steps  to 
{Continued  on  Page  4) 


E 
ENCINEERS  IN  HOLLYWOOD 


IV est   Coast  Bureau,    THE   FILM   DAILY 

Hollywood — The     Spring     meeting 

of    the    Society   of    M.    P.    Engineers 

got     under     way     yesterday     at     the 

Roosevelt   Hotel.     There   will  be   six 

{Continued  on  Page  4) 


Howard  Sheehan  Named 
To  West  Coast  Position 

West  Coast  Bureau,  THE  FILM  DAILY 
Los  Angeles — Howard  J.  Sheehan, 
district  manager  for  Fox,  on  April 
16  will  join  West  Coast  Theaters  in 
an  executive  capacity,  states  an  an- 
nouncement by  Harold  B.  Franklin. 
Sheehan  has  been  with  Fox  since 
1919,  as  home  office  representative 
and  district  manager. 


Meeting  of  Hays  and  Herriot 

Scheduled  in  Paris  Today 


Paramount  to  Handle 
Star  and  Author  Series 

Twelve  two  reelers  to  be  released 
under  the  general  title  of  "Great  Stars 
and  Authors,"  have  been  contracted 
for  by  Emanuel  Cohen,  Paramount 
short  subject  head,  in  a  deal  with 
Eugene  Spitz  who  has  an  agreement 
with  the  Actors'  Fund  of  America 
and  the  Author's  League  Fund  where- 
by he  will  be  enabled  to  draw  on  the 
talents  of  members.  A  percentage 
{Continued  on  Page  4) 


Paris  (By  Radio)— Will  H.  Hays 
is  expected  to  confer  today  with  Ed- 
ouard  Herriot,  minister  of  Public  In- 
struction, on  the  French  Film  situa- 
tion. Herriot  is  due  in  Paris  today 
following  an  Easter  vacation.  Am- 
bassador Herrick  is  likewise  expected 
back  today.  The  conference  will 
probably  be  a  three-cornered  affair. 

There  has  been  no  change  in  Hays' 
policy.  Concessions  so  far  made  by 
the  French  have  not  altered  the 
American  stand  one  iota. 


Butterfield,  Meanwhile,  Is 

Seeking  Protection  Over 

25  Mile  Area 

Detroit — With  the  Butterfield  cir- 
cuit of  75  theaters,  controlling  prac- 
tically all  first  runs  of  the  territory 
outside  Detroit,  seeking  protection  of 
30  days  over  theaters  within  a  radius 
of  25  miles,  Detroit's  new  zoning 
agreement  goes  into  effect  May  1. 
The  new  agreement  was  drafted  by 
the  Film  Board  and  the  state  exhibi- 
tor   unit. 

It  provides  maximum  protection  of 
28  days,  from  the  last  day  of  exhibi- 
tion for  the  first  runs  to  seven  days' 
protection  for  second  runs.  Protec- 
tion of  21  days  for  first  runs  of  houses 
in  key  zones  is  granted. 


19  Greater  New  York 
Houses  Under  One  Buyer 

Stamatis  Bros.,  Brooklyn  operators, 
interested  in  the  Bronx,  Yonkers  and 
Jersey  theater  holdings  of  the  Coca- 
lis  circuit,  have  merged  their  interests 
with  Jack  Margolis,  bringing  to- 
gether 19  theaters  seating  18,150.  S. 
D.  Cocalis  has  been  appointed  buy- 
{Continued  on  Page  4) 

Detroit  Operator  Union 
Denies  New  Wage  Demand 

Detroit — Denial  that  wage  increases 
aggregating  ten  per  cent  and  a  six 
day  week  have  been  demanded  by  the 
Detroit  operators  union,  is  made  by 
M.  Ruben,  business  representative. 
The  matter  of  wages  for  next  sea- 
son has  not  yet  been  taken  up,  he 
asserts. 


Fore  ! 

It  won't  be  long  now,  for 
the  committee  is  holding  meet- 
ings selecting  a  date  for  the 
Spring  Golf  Tournament.  The 
event  is  to  be  held  early  in 
June,  and  the  duffers  already 
arei  begiiming  to  polish  off  their 
form  getting  ready  for  the  Big 
Push.  Last  year's  event  was 
at  Westchester,  so  in  accord- 
ance with  the  custom  of  alter- 
nating, the  Spring  tourney  will 
be  held  on  Long  Island.  More 
details  later. 


•y 


THE 


:%g^ 


DAILV 


Tuesday,  April  10,  1 


Mf^^ULTHE  HEWS 


miTHE  TIME 


VoL  XLIV  No.  9    Tuesday.  April  10, 1928    Price  5  Cents 


lOHN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk,  inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager.  Entered 
as  second  class  matter.  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terras  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad 
way.  New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Ralph 
W«k.  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London — Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin — Lichtbildbuehue, 
Friedrichstrasse,   225. 


Financial 


High 

Low 

Close 

(s)  Am.    Seat.    .. 

42 

41 

41 

(c-b)    4o    6s    36... 

lo^'A 

104!/2 

10454 

Bal.    &    Katz . . 

76 

75  V4 

75 '4 

(c)   Con.    Fm.    Ind 

16^ 

16 

16/r 

(c)        do     pfd.      .. 

25 

24!/, 

24-/8 

(s)   East.    Kodak    . 

174'/4 

172H 

172>4 

*(s)      do     pfd.      .. 

126 

*(c)   Film    Insp.     . 

.... 

4 

♦(s)   First    Nat.pfd 

.... 

.... 

106 

(s)  Fox   Fm.    "A" 

84 

83 

sm 

*(c)  Fox  Thea."A' 

.... 

19% 

*(c)   Intern.  Proj. 

8 

(b)   Keiths    6s    46. 

98^ 

9834 

9m 

(s)       do    com.     . . 

19^ 

19 

19'4 

(s)        do     pfd.      .. 

92^ 

92M 

9254 

(s)  Loew's,  com.   . 

7m 

70 -4 

70  >4 

(s)     do    pfd.     ... 

1027/, 

102/2 

102^ 

(b)     do    6s   41ww. 

niy2 

11014 

111/2 

(b)     do    6s41x-war 

101 

100% 

101 

(s)   M-G-M   pfd.    . 

26 

26 

26 

*(s)   M.     P.     Cap. 

«... 

.... 

6 

*(s)   Orph.  Cir.   .. 

29 

*(s)     do     pfd.      .. 

.... 

99-4 

(s)   Para.    F-L     .. 

121^8 

119'4 

121 

*(s)     do    pfd.    ... 

\2\V, 

(b)     do    6s    47    .. 

lOOK 

100 

100  }4 

*(b)   Par.By.SJ^sS 

103 

(s)  Pathe    

3-/. 

3 '4 

3% 

(s)       do   "A"    ... 

15 

14 '4 

UV, 

(b)       do    7s    37    . 

63 

63 

63 

(o)  Roxy   "A"    .. 

31M 

33-4 

(o)       do    units    . . 

34 

36 

(o)       do    com.     . . 

»V, 

9-4 

(o)  Skouras    Bros. 

37-4 

39y2 

Stanley   Co.    . 

48-4 

4SV^ 

47H 

(o)  Technicolor     . 

2 

4 

(c)   Trans-Lux     . . 

6 

57A 

6 

(o)   United     Art. 

..    13 

15 

(o)       do    pfd.    ... 

80 

85 

*(o)   Univ.    Ch.com 

.     2 

*(o)     do   pfd.    ... 

80 

85 

*(c)   Univ.    Pict. 

23 

'(s)     do   pfd.    ... 
<c)   Warner  Bros. 

'.    24    " 

24'" 

96'/2 

24 

<c)        do     "A"     .  . 

.    33  >4 

3\H 

33 

(c-b)   do    6/,s    28. 

•  111^5 

111 

111 

Sales 

300 

3,000 

i',i66 

4,900 
700 


10,300 


1,000 

700 

100 

9,000 

300 

10,000 

31,000 

200 


33,400 
8,666 

"eoo 

1,300 
5,000 


4,000 


400 
2,600 
9,000 


•  Last   Prices   Quoted. 

(b)  Bond    Market. 

(c)  Curb  Market. 

(o)   Over  the  Counter   (Bid  and  Asked), 
(s)   Stock  Exchange. 

NOTE:   Balaban  &  Katz  is  listed  in  Chicago; 
Skouras,    St.    Louis;    Stanley,    Philadelphia. 


Jack  Lewis  With  Warners 
A.  P.  Waxman,  advertising  and 
publicity  chief  for  Warner  Bros.,  has 
engaged  Jack  Lewis  as  a  member  o. 
his  stafif.  Lewis  was  formerly  with 
the  organization  but  resigned  three 
years  ago  to  go  to  Europe  to  write. 


"Glorious   Betsy"  at  Warner   House 

West  Coast  Bureau.,  THE  FILM  DAILY 
Los  Angeles  —  "Glorious  Betsy" 
will  be  the  initial  attraction  at  the 
Warner  theater,  which  opens  April 
26.  The  house,  which  seats  around 
3,000,  was  built  at  an  estimated  cost 
of  $2,000,000. 


"Dawn"  Passed  in  England 

London — After  an  all  night  ses- 
eon,  British  censors  decided  to  pass 
'Dawn,"  with  one  scene  deleted,  that 
of  the  chief  of  the  firing  squad,  shoot- 
ing a  member  of  the  squad  who  re- 
fused to  fire  on  Edith  Cavell. 


First  Guild  Theater  on  Eighth  St. 
First  house  of  a  New  York  chain 
he  says  is  planned  by  Film  Arts 
Guild,  will  be  built  on  W.  Eighth  St., 
between  Fifth  and  Sixth  Aves,  states 
Symon  Gould,  director  of  the 
Guild. 


Texas    Meeting    April    12 

Waco,  Tex.  —  Exhibitors  of  45 
towns  within  a  100-mile  radius  of 
Waco  are  to  meet  here  April  12. 
This  is  one  of  the  last  of  regional 
meetings  scheduled  prior  to  the  Dal- 
las convention   May  8-9. 


Goldwyn  Signs  Two 
Lili  Damiti,  star  of  the  Felner  Co., 
Berlin,  and  Walter  Butler  were  sign- 
ed abroad  by  Samuel  Goldwyn  as 
leading  woman  and  leading  man  for 
Ronald  Colman  and  Vilma  Banky,  re- 
spectively. 


New    l,5(X)-Seater    at    Tampa 

Tampa,  Fla. — Southern  Theaters  is 
building  a  $200,000  house  seating 
1,500  at  Lafayette  St.  and  Grand  Cen- 
tral Ave.  This  is  one  of  the  Publix 
strongholds. 


Veteran  Showman  Dies 

Salem,  Mass. — William  H.  Koen, 
an  old  time  showman,  died  here  of 
heart  disease.  He  and  his  brother, 
John  E.  Koen,  owned  seven  theaters 
in  Massachusetts. 


Warner    Postpones    Trip 

Pressure  of  business  in  New  York 
has  postponed  European  trip  con- 
templated this  month  by  Abe  War- 
ner, who  has  been  forced  to  cancel 
his  passage. 


U.  A.  to  Open  at  New  Orleans 

New  Orleans  —  United  Artists  is 
planning  to  open  an  exchange  here 
at    an    early    date. 


And  That's  J  hat 


By  PHIL  M.  DALY 


BROADWAY  looks  like  itself  once 
again.  John  Spargo,  whose  name 
is  synonymous  with  the  "Exhibitors 
Herald"  in  these  parts,  is  back. 
John's  had  a  long  siege  of  illness. 
But  Florida  and  a  medicinal  grape 
fruit  raised  there  cured  him.  Now 
he's  gradually  making  the  rounds 
again.  Which  means  the  Hunting 
Room  at  the  Astor  once  more  takes 
on    that   familiar   look. 


Promoting  "Wings"  has  made  an 
aviation  enthusiast  of  Al  Grey,  who 
flew  to  Cleveland  to  make  ready  the 
premiere  under  auspices  of  the 
Cleveland  Chapter  of  the  National 
Aeronautic  Assn.  Sunday  he  flew 
from  Cleveland  to  Detroit  and 
then  will  take  the  air  for  Pittsburgh 
for  the  opening  at  the  Nixon. 


If  they  can  use  a  nifty  titler  out 
Hollywood  way,  one  who  can  mix  a 
laugh  cocktail  that  will  even  make  a 
janitor  -  superintendent  laugh,  they 
should  give  Don  Hancock  the  up  and 
down.  Don  created  that  "Topics  of  the 
Nite,"  screened  with  screams  at  the 
Naked  Truth  party.  Some  day  we'll 
all  be  saying  about  him:  "Sure,  I 
knew  that  guy  when  he  first  told  the 
story  about  the  traveling  salesman. 
Look  at  him  now!  He's  still  telling 
it.  And  making  you  laugh  at  it."  It 
must  be  great  to  be  a  magician. 


Punch  copy  and  nothin'  else  but,  is 
turned  out  by  Tom  Gerety,  in  charge 
of  short  subject  publicity  and  ad- 
vertising for  M-G-M.  Tom's  been  a 
real  factor  in  putting  over  M-G-M's 
short  subject  department. 


George  Fish,  artist  in  the  Univer- 
sal home  ofiice  art  department,  has 
announced  the  arrival  of  a  baby  girl 
at  his  home.  It  is  his  second  child, 
the  other  also  being  a  girl,  Virginia, 
now  four.  The  new  arrival  will  be 
named   Marilyn. 


Barlow  Joins  Hennegan 

Al  Barlow,  for  years  in  charge  of 
First  National's  adver'tising  acces- 
sory department,  has  been  named 
New  York  representative  of  the  Hen- 
negan Co.  J.  M.  Loeb,  purchasing 
agent,  is  to  assume  supervision  of  the 
accessory  department,  in  addition  to 
other  duties. 


Now  in  preparation  for  season  1928-1929 

'^PAJAMAS  FOR  TWO*' 

By  Harold  Shumate 

More  Material  for  Gotham  Gladness 

ALL  RIGHTS  PROTECTED 
Lumas  Film  Corporation 

Sam  Sax,   Pres.  Bndd   Roeers,  Vic«  Pre*. 

1650  Broadway  New  York  City 


WCTIMV 


MOOIKTMMS 


Lambs  Name  Committees 
Major  James  J.  Walker  will  gp 
sor    as     Collie,    the    annual     Pu 
Lambs'  Gambol,  at  the  Metropoli 
Opera   House,   New  York,   April 
R.  H.  Burnside  and  Charles  V 
ninger     will     be     associate     Coll 
Harry  G.  Sommers,  chairman  of 
executive  committee,  with  Alfred, 
Asrons  and  William  G.  Norton,  i 
chairman.    W.  Spencer  Wright, 
man,    and    Robert    L.     Hague, 
chairman    of    the    souvenir    prL.„ 
committee;    and    Mark   A.    Luescl 
chairman  and  Frank  J.  Wilstach,  \ 
chairman  of  the  publicity  commit 
George  Vivian  will  be  general  st 
director    and    Victor    Baravalle  gj 
eral  musical  director. 


n,  1 


Not  at  Grand  Rapids 

Battle  Creek,  Mich.— With  de 
purchase  of  the  three  Glenn  Cm 
houses  completed  by  the  W.  S.  BH 
terfield  circuit,  the  new  theater  prii 
ect  planned  by  the  latter  is  expecn 
to  be  abandoned.  The  deal  gii 
Butterfield  control  of  this  city 
every  other  key  in  the  lower  pen 
sula,  with  exception  of  Detroit. 


Changes  in   Tennessee 

Mountain  City,  Tenn. — P.  M.  Jo\ 
and  J.  C.  Rambo  have  taken  over 
Strand,  formerly  operated  by  C. 
Lane;    William    Rise    has    taken 
the    Clay,    Manchester,    Ky.,   form" 
ly  called  Manchester;  F.  W.  Kan 
has  taken  over  the   Regent,  Russ* 
Ky. 


r— ' 


AMALGAMATED 
VAUDEVILLE  AGENCti 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville   Actij 


1 
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FREE 

TO 

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COVERS 
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nnouncing— 

the  appointment  of 


JAMES  A.  MILLIGAN 


as  our 


Eastern  Representative 


and 


ger 


with  offices  at 


Room  321 

551  Fifth  Aveimie 

New  York  City 

Telephone:  Murray  Hill  10191 
You  Market  Your  Product  Nationally— 

But  You  Sell  It  Locally 
NOW 

YOU   CAN   ADVERTISE  Locally   on   a   National  Basis 

SOLD  AS  A  SINGLE  UNIT  TO  ADVERTISERS 
One  Order— One  Plate- One  Bill 


The 
Quality  Qroup 

of  Film  Trade 
Papers 


1,   Film  Trade 


Covering     Denver     and 
Salt  Lake  territories 

2.  Movie  Age 

Covering     Omaha     and 
Des   Moines  territories 

3.    The  REEL 


Covering  Kansas  City 
&   St.   Louis   territories 

4*    Exhibitors' 

TRIBUNE 

Covering  Okla.  City  & 
Memphis    territories 

5.  Motion  Picture 

DIGEST 

Covering  Chicago  and 
IndianapoHs    territories 

6.  Michigan  Film 

REVIEW 

Covering  Detroit  ter- 
ritory 

7.  The  OHIO 

SHOWMAN 

Covering  Cleveland  & 
Cincinnati    territories 

8.  Motion  Picture 

TIMES 

Covering  Dallas  and 
New  Orleans  territories 

9.  New  England 

FILM  NEWS 

Covering  Boston,  Port- 
land and  New  Haven 
territoxies 

10.  Exhibitors' 


Covering   Pittsburgh    & 
Buffalo  territories 


) 


ASSOCIATED  PUBLICATION 

Qeneral  Offices:  Third  Floor,  Qlover  BIdg.,  Kansas  City,  Mo. 


u 


DAILY 


Tuesday,  April  10,  Ijl 


Engineers  Dined 

In  Hollywood 

(.Continued  from  Page  1) 

full  conference  days  during  which 
many  papers  will  be  read  and  visits 
paid  to  various  studios.  Last  night 
the  American  Society  of  Cinemato- 
graphers  tendered  the  S.M.P.E.  a 
dinner  of  welcome.  Tomorrow  night, 
the  Academy  of  M.  P.  Arts  and 
Sciences  will  act  as  host. 

Addresses  of  welcome  to  the  100 
delegates  attending,  were  made  by 
Lieut.  Governor  Fits,  Fred  Niblo, 
Fred  Beetson  and  John  W.  Boyle. 

A  number  of  interesting  papers 
were  read.  C.  Francis  Jenkins  of 
Washington,  whose  experiments  in 
television  have  centered  considerable 
attention  upon  him  from  engineering 
and  technical  experts,  was  author  of 
a  treatise  which  discussed  motion 
pictures  in  the  home,  via  the  radio. 
It  declared  that  equipment  has  been 
perfected  by  which  it  is  practical  to 
transmit  pictures  by  radio  so  that 
they  can  be  viewed  in  the  home  with 
a  receiving  set  which  shows  an  image 
about  7  by  8  inches  in  size.  In  the 
broadcasting  station  a  motion  picture 
film  is  passed  through  the  transmit- 
ter which  analyzes  each  picture  into 
Hnes  by  means  of  a  number  of  lenses 
mounted  in  a  disc  which  rotates  rap- 
idly in  front  of  a  light  source.  The 
light  passing  through  different  parts 
of  the  picture  is  of  difTerent  inten- 
sity and  is  received  on  a  light  sen- 
sitive cell  which  sends  a  correspond- 
ingly strong  or  weak  electrical  cur- 
rent to  the  sending  station.  By  the 
use  of  a  similar  disc  in  the  receiver 
the  image  is  reconstructed  for  view- 
ing. 

Interesting  developments  in  color 
films  were  described  in  two  papers. 
John  H.  Powrie,  of  the  Warner  re- 
search laboratory  in  New  York  said: 

"Motion  pictures  in  natural  colors  can  he 
made  by  the  use  of  an  ordinary  camera  in 
conjunction  with  a  specially  made  film.  Very 
fine  lines  are  printed  on  the  fiim  photo- 
graphically and  then  colored  by  dye  mordant- 
ing. The  colored  lines  thus  produced,  being 
very  fine,  analyze  each  part  of  the  image 
into  the  three  color  components.  When  this 
film  is  developed  a  negati%e  in  compiemeatary 
color  results.  From  the  negative  any  num- 
ber of  positives  can  be  printed  by  the  use 
of  a  similar  film.  Ordinary  projection  equip- 
ment   is    used    in    exhibiting    these    positives." 

By  combining  a  kaleidoscopic  prism 
with  a  suitable  motion  picture  camera 
it  is  possible  to  make  motion  pictures 
in  color  which  show  the  changing 
patterns  produced  when  a  suitable 
grouping  of  colored  elements  is 
moved  slowly  past  the  end  of  the 
prism    and    such    color    film    may   be 


used  in  the  theater  for  the  embellish- 
ment of  the  program.  This  was  a 
highlight  of  a  paper  prepared  by 
Lloyd  A.  Jones  and  Clifton  Tuttle 
of  the  Eastman  Kodak  research  lab 
at  Rochester. 

The  instrument  constructed  for 
making  such  film  by  the  two-color 
process  consists  essentially  of  a  stand- 
ard Bell  &  Howell  camera  to  which 
is  added  a  suitable  holder  for  the 
two-color  taking  filters,  a  kaledio- 
scopic  prism,  a  pattern  plate  of  col- 
ored gelatin  designs  on  glass,  a  lamp 
for  illuminating  the  pattern  plate,  and 
the  mechanical  means  for  driving  the 
various  elements  in  synchronism. 
Diagrams  were  shown  illustrating  the 
various  types  of  symmetrical,  quasi- 
symmetrical,  and  unsymmetrical  pat- 
terns formed  by  the  use  of  various 
types  of  prisms.  The  paper  was  il- 
lustrated by  a  reel  of  film  showing 
both  the  form  and  the  color  sequences 
obtainable. 


Importance  of 

Academy  Stressed 

{Continued  from  Page  1) 
promote    motion    picture    technology. 

"The  Academy  composed  of  nearly  all  im- 
portant personages  of  the  five  creative 
branches  of  motion  picture  production,  is  a 
unique  experiment  in  organization  engineer- 
ing, being  an  attempt  to  unite  the  member- 
ships of  five  creative  branches  of  motion 
picture  production  for  the  common  good," 
states  Secretary  Frank  Woods.  "It  is  not 
a  company  union,  its  main  purpose  being  the 
advancement  of  the  motion  picture  as  an 
institution  and  in  all  its  arts  and  sciences. 
It  has  been  obliged,  however,  to  become 
temporarily  interested  in  employment  prob- 
lems, such  as  uniform  contracts,  for  the  pur- 
pose of  promoting  harmonious  relations 
within  the  industry,  but  only  as  a  necessary 
preliminary    step    toward    unified    effort. 

"At  the  time  the  Academy  was  organized 
it  found  each  studio  with  its  own  rules, 
methods  and  forms  of  contracts.  Employ- 
ment relations  were  without  recognized  stand- 
ards. Various  abuses  existed  that  demanded 
correction.  In  the  interest  of  the  industry 
as  a  whole  the  Academy  has  been  able  to 
act  promptly  in  these  matters  by  the  friend- 
ly  cooperation   of   its  branches." 


Safier  Heads  Long  Run 

Department  of  "U" 

{Continued  from  Page  1) 

way,"    "We    Americans"    and    "The 
Mating   Call." 

Safier's  first  work  in  pictures  was 
in  the  sales  department  of  the  Big 
U  at  the  time  the  Bluebird  brand 
was  established.  Since  that  time  he 
has  been  identified  with  pictures  Hke 
"The  Birth  of  a  Nation,"  "Way  Down 
East,"  "Robin  Hood,"  "Orphans  of 
the  Storm,"  the  Chaplin  pictures  and 
"The  Jazz    Singer." 


GEORGE  R.  BATCHELLER  Announces 

"THE  HOUSE  OF  SHAME" 

A  Startling  Drama  of  Today 
Now  in  Production  for  Early  Release 

ALL  RIGHTS  PROTECTED 

Chesterfield  Motion  Picture  Corporation 

1540  Broadway  jj.  Y.  City 


Smith  Opening  Capital  House 

"The  Last  Moment"  will  be  the 
initial  attraction  at  the  Bandbox, 
Washington,  D.  C,  new  house  spon- 
sored by  Arthur  Leslie   Smith. 


New  Louisville  House   Opens 

Louisville — The  Uptown,  Eastern 
Pkwy.  and  Bardstown  Rd.,  has  open- 
ed.    Fourth  Ave.  Amusement  Co.  is 


owner. 


Brackin    Observing   Anniversary 

Bainbridge,  Ga. — The  Walter  J. 
Brackin  theater  interests  here  are 
this  week  celebrating  their  21st  an- 
niversary  of   theater   operation. 


Distributing  "Devil's  Passion" 

Cinema  Attractions  has  acquired 
the  rights  to  "The  Devil's  Passion" 
for  Greater  New  York  and  Northern 
Jersey. 


Clem  Clay  Price  Dead 

Live  Oak,  Fla. — Funeral  services 
were  held  here  recently  for  Clem 
Clay  Price,  Sr.,  64,  veteran  East 
Chattanooga,  Tenn.,  exhibitor. 


Ball  New  Salt  Lake  Manager 

Salt  Lake  City — Wayne  Ball  has 
succeeded  Dave  Farquar  as  manager 
of   the   Warner  exchange   here. 


Cincinnati  Firm  Formed 
To  Handle  Ufa  Product 

Cincinnati — Charles  A.  Kuehle  is 
organizing  a  company  here  to  handle 
distribution  of  Ufa  product  in  Ohio, 
Michigan,    Indiana  and   Kentucky. 


m 


Paramount  to  Handle 
Star  and  Author  Sei\ 

(Continued  from  Page  1) 
of   the   net   is   to   be   turned   ovenl 
these    societies.       Production    of 
first,   "Two   Masters,"   is   under  i| 
at    Cosmopolitan    under    directioril 
Edward     Lawreiice     and     John    ]l 
Cutcheon.     The  story  is  an  origil 
by  Rita  Weiman  and  the  cast  inclul 
Mary  Eaton,  Rex  Cherryman,  Ca^l    ^ 
McComas,    Clark    Silvernail,    MiBll'' -^ 
Dupree,     Tammany     Young,     Efl 
Nelson,  Jenny  Eustace,  Ann  Sutl 
land   and   Eddie   Robbins.      Milesl 
Gibbons    will  assist  Cohen. 


Adler  Now  Distributing 

Port   Film   Corp.,  headed  by  ^P*'- 
Adler,    veteran    publicity    mati,    li 
taken    over    distribution    in    up|| 
New  York  of  "The  Port  of  M 
Girls,"   Brenda  production.  ^^^1 

|e?J 
I  in 


19  Greater  New  York 
Houses  Under  One  B 

(.Continued  from  Page  1) 
ing  agent  with  offices  at  729  7th 

Stamatis  Bros,  operate  the  ApoJ' 
Fulton  Auditorium,  Classic  and  Pai 
way  in  Brooklyn.  The  Cocalis  tl 
aters  in  which  they  hold  an  inter 
are  the  Broadway,  Parkhill,  Orphei 
Cameo,  Interborough,  Rosedale  a^ 
two  others  building  in  the  Bronx  a 
Yonkers,  and  the  Strand,  Royal 
Gaiety,  Elizabeth,  N.  J.  Margo] 
theaters  are  the  Regent  and  Nj 
Classic,  in  Brooklyn. 


NOW  READY  FOR  OCCUPANCY 

Office  Space  in 

WARNER  BROTHERS 
THEATRE  BUILDING 

N.    E.    Comer   Hollywood    Blvd.    and    Wilcox   Ave. 
HOLLYWOOD  CALIFORNIA 

A  modern,  up-to-minute  office 
building  in  the  heart  of  Hollywood 
especially  suitable  for  Managers — 
Bookers  —  and  those  connected 
with  the  Theatrical  and  Motion 
Picture  Industries. 

Leasing  Department 
JOE  TOPLITZKY  COMPANY 

Exclusive  Agents — 205  H.  W.  Hellman  Building 
Los  Angeles,  California 


m 


bl 

iv 


"elevision  Roadshow  Reported  Planned  Next  Year 


;frNEWSPAPER 


ALL  THE  NIWS 
ALL  THE  TIME 


AJL.  XLIV     No.  10 


Wednesday,  April  11,  1928 


Price  5  Cents 


Dawn 


r  is  jolly  well  easy  to  under- 
stand   why    the    showing   of 
this  picture  in  England  and 
V      Continent      should      have 
i^ed  such  a  fuss  on  the  other 
lie   of   the  big  pond.    In   fact, 
nearly   started   a   minor   con- 
ct   in   the  projection   room  as 
c    story  was  unfolded   due  to 
c    presence    of   a    son    of    the 
therland  in  the  small  selected 
ii Hence.     It    made    the    writer 
el  again  like  a  war  correspon- 
ent. 

With    the    international    com- 

lications  that  may  be  involved 

e    will    not    concern    ourself. 

'hat  side  of  the  situation  should 

tid   will   be   handled   by   those 

ompetent   to   do    so.     If   those 

owers  that  be  consider  it  suf- 

ciently  out  of  keeping  with  in- 

irnational  comity  and  goodwill 

;  will  probably  never  reach  the 

creens  of  America.   If,  on   the 

ther  hand,  they  see  it  as  a  pow- 

rful    preachment    against    the 

miversal  horrors  of  war,  it  will 

»e  shown  and  cause  no  end  of 

:omment  as  it  has  abroad.   As  a 

)ictorial    narrative,    said    to    be 

)ased    on   authoritative   history, 

t  is  a  tremendously  fine  piece 

)f  screen  literature. 

Edith  CaveU 

The  story,  directed  by  H_rbert 
*Vilcox,  is  founded  upon  the  war 
:areer  of  Edith  Cavell.  The  prin- 
•.ipal  character,  that  of  the  English 
lurse.  is  splendidly  and  intelligently 
Jone  by  Sybil  Thorndike.  The  story 
8  absorbing,  tense,  human  and  hon- 
;st.  In  the  latter  lies  its  greatness 
ind,  likewise,  its  possible  objection 
:o  universal  showing.  Getting  away 
iron:  the  conventional  in  pictures  is 
ilways  interesting.  In  "Dawn" 
:here  is  the  unusual.  A  subject  that 
s  all  powerful,  but  at  the  same  time 
extremely    sensitive. 

ALICO AT  E 


I 


Process  Ready 

Marketing  of  the  Cox-Multi- 
Color  process  is  to  be  under- 
taken immediately,  following  a 
demonstration  at  which  com- 
pany officials  announced  the 
process  perfected.  By  means 
of  a  lens,  attachable  to  any 
camera,  natural  color  pictures 
are  taken,  it  is  claimed,  devel- 
oped the  same  as  black  and 
whites,  and  then  projected  in 
color  through  means  of  a  lens 
attachment  on  the  projector. 


30-DAY  PROTECTION  OVER 
25-MILE  AREA  IS  SOUGHT 


8.  M.  P.  E.  PROPOSES 
BRANCH  ON  COAST 


IVest   Coast   Bureau,    THE  FILM   DAILY 
Los   Angeles — Formation   of  a   Pa- 
cific Coast  division  of  the  Society  of 
M.    P.    Engineers   is   being   sponsored 
by   William   V.   D.   Kelly,  with   a  de- 
(Continued  on  Page   5) 


PROGRAM  or  14  PICTURES 
OUTLINEDBYCHESTERFIELD 


With  three  pictures  already  com- 
pleted, George  R.  Batcheller,  presi- 
dent of  Chesterfield  M.  P.  Corp.,  who 
has  arrived  in   New  York  with   Pro- 

(Continucd  on  Page  3) 


Denny  Making  Four  Films 
For  1928-29  "U"  List 

Reginald  Denny  begins  work  next 
month  in  "Red  Hot  Speed,"  first  of 
the  four  pictures  he  will  make  for  the 
1928-29  Universal  program.  Fred 
Newnieyer  probably  will  direct. 
Other  Dennys  scheduled  for  the  new 
year  are  "The  Night  Bird,"  "His 
Lucky  Day"  and  "Partners  for  the 
Night."     • 


TEXAS  CLUBWOMEN  SEEK 
RESIGNATION  OF  HAYS 


Dallas  —  Texas  clubwomen  have 
started  a  movement  to  ask  for  resig- 
nation of  Will  H.  Hays  as  president 
of  the  producer-distributor  associa- 
tion, states  Mrs.  William  Bacon,  a  di- 
rector of  the  Te.xas  Federation  of 
^Vomen's  Clubs. 

Resolutions  will  be  presented  at  the 
district  meetings  of  the  Federation 
of  Women's    Clubs   and   the   Federa- 

(.Continued  on  Page  3) 

ARBITRATliliTERMENT 
IS  SEEN  BY  E.  P.  SMITH 


Des  Moines — Cases  brought  undeij' 
the  new  arbitration  rules  should 
prove  satisfactory  to  everyone  con- 
cerned, as  they  will  not  be  "forced 
arbitration"  under  the  Hays  organi- 
zation rules,  declared  E.  P.  Smith, 
president  of  the  Iowa  exhibitor  unit. 
(Continued    on    Page    3) 

36  PICTURESInT928-29, 
PROGRAMJ  COLUMBIA 

Thirty-six  features,  ten  of  which 
are  designed  as  specials,  but  which 
will  be  part  of  the  group  of  36,  will 
be  produced  for  1928-29  release  by 
Columbia.  The  jirogram  calls  for  an 
(Continued  on  Page  3) 


Chicago  Hears  New  Television 
Device  Is  Being  Developed 


Discrimination  Claimed  on 
Ticket  Tax  by  Brady 

Washington  Bureau  of  THE  FILM  DAILY 
Washington  —  Legitimate  theaters 
have  been  discriminated  against  in 
the  removal  of  war  taxes,  William  A. 
Brady  declared  yesterday  asking  the 
(Continued   >n  Page  3) 


Chicago — Development  of  a  tele- 
vision set  is  being  carried  on  secret- 
ly here  by  a  young  Brazilian  inventor. 
Various  demonstrations  are  said  to 
have  indicated  that  the  device  soon 
will  be  ready  for  the  market.  No 
detail  description  of  the  device  is 
obtainable,  although  those  interested 
(Continued  on  Page  3) 


Denver  Move  in  Line  With 

Demands  Being  Made 

Elsewhere 

Denver — Protection  over  a  25  mile 
area,  with  a  minimum  clearance  of 
30  days  is  reported  being  sought  for 
the  Metropolitan,  new  Pubhx  house 
here.  This  is  declared  in  line  with 
similar  extended  protection  being 
sought  in  other  keys. 

Competition  has  been  keen  here 
since  opening  of  the  Publix  house, 
and  a  spirited  battle  for  business  has 
been  in  progress,  with  price  cutting 
resorted    to   in    some   instances. 


THREE  RUSSIAN  PICTURES 


Berlin  (By  Radio)  —  Distribution 
rights  in  America  to  three  Russian 
pictures  has  been  acquired  by  Arthur 
Hammerstein,  New  York  theatrical 
producer,  in  an  agreement  with  the 
Russian  Commercial  Commission. 
The  pictures  now  are  en  route  to 
America,  where  they  are  to  have 
their  premiere  on  Broadway  at  the 
new  Hammerstein  theater.  No  dis- 
tribution arrangements  in  America 
have  been  made,  although  United 
Artists  is  mentioned. 


Cohen  Plans  Expansion 

Of  Paramount  News 

With  18  regional  editions  of  Para- 
mount News  now  being  published 
at  strategic  points  throughout  the 
country,  the  service  is  to  be  further 
expanded  until  it  will  cover  every 
country  on  th.e  globe,  according  to 
Emanuel  Cohen,  editor  of  Paramount 
News  and  director  of  the  short  feature 
department.  Nine  of  the  editions  now 
(Continued  on  Page  3) 


Gourland  Returns  to  N.  Y. 
After  Deals  in  Europe 

Having  obtained  distribution  rights 
in  America  and  Canada  for  a  num- 
ber of  European  productions,  Michael 
J.  Gourland,  president  of  Phoe- 
nix Photoplay  Exchanges  of  Amer- 
ica, has  returned  from  abroad  where 
he  conferred  with  his  associate  com- 
(Cemtinued    on    Page    3) 


PAILV 


Wednesday,  April  11,  I92im^^ 


Mf^^ULTHE  NEWS 


niLTHETIME 


VeL  XIIV  No.10  Wediesday.  Apry  11,1928  Price  5  Cents 


JOHN  W.  ALICDATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  \.,  and 
copyright  (1928)  by  Wid's  Films  and  iilra 
Folk  inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager.  Entered 
as  second  class  matter.  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.,  under  the  act 
ot  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  \ork. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  Y'ork  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Ralph 
Wflk  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London— Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin— LichtbildbueUiie, 
Friedrichstrasse,   225. 

Xydias  Victor  in  Suit 
for  Damages  at  Memphis 

Memphis — After  a  two  days'  hear- 
ing in  the  fourth  circuit  court  of 
Tennessee,  Anthony  J.  Xydias,  of 
Sunset  Pictures,  of  CaHfornia,  won 
in  the  suit  for  damages  brought  by 
I.  M.  Cohen,  of  the  Dixie  Fihii  Co., 
which  arose  over  dispute  of  owner- 
ship in  the  film  "What  Love  Will 
Do."  Cohen  claimed  he  purchased 
the  film,  "What  Love  Will  Do,"  and 
offered  it  to  Xydias'  company  for 
sale.  A  discussion  arose  as  to  the 
•ownership,  Cohen  declared,  resulting 
in  Xydias  coming  to  his  office,  where 
an  argument  ensued  and  Xydias  had 
Cohen  carried  to  the  police  head- 
quarters where  he  was  detained  for 
more  than  an  hour.  Cohen  claimed 
$10,000  damages  for  this  mistreat- 
ment. 


Weiss  Joins  FBO  at  St.  Louis 
St.  Louis  —  Another  managerial 
change  here  places  Harry  Weiss,  for 
six  years  First  National  manager,  at 
the  head  of  the  FBO  office.  Weiss 
was  let  out  in  the  general  curtail- 
ment of  First  National  employes, 
which  led  to  elimination  of  around 
200  employes  from  the  company  pay- 
roll. This  is  Weiss'  third  position  in 
the  20  years  he  has  been  in  the  in- 
dustry. 


Marshall  Theater  Opens 
Marshall,    Okla. — The    new    Royal 
-J»e*=e  has  opened. 


When  you  think  of 

I  N  S|  U  R  A  N  C  E 

you  are  thinking  of 

S  T  E  B  B  1  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 

1540  Broadway  N.  Y.  C. 

Brvant     304P 


F.  N.  Discontinues  Its 

Branch  at  Louisville 

Louisville — First  National,  which 
for  the  last  ten  years  has  operated 
a  branch  here,  has  closed  the  office. 
Western  Kentucky  will  be  handled 
out  of  St.  Louis,  while  Eastern  Ken- 
tucky will  be  covered  by  Cincinnati. 


Sentry  Device  Sold  Abroad 

Covering  30  countries  of  Europe 
and  Soutii  America,  foreign  patent 
rights  and  distribution  of  the  Sen- 
try Safety  Control  device  has  been 
acquired  by  a  syndicate  of  English 
bankers,  state  Joseph  E.  Cohen,  presi- 
dent, and  Sen.  Max  Aron,  general 
counsel  of  Sentry,  who  have  just 
returned  from  Europe  after  closing 
the  deal. 


T.O.C.C.    Elects   April  24 

Election  of  T.O.C.C.  officers  will 
be  held  on  April  24.  Nominations 
made  at  yesterday's  meeting  include 
Sol  Raives  and  Harry  Suchman, 
president;  vice  president,  Leo 
brecher  and  J.  Louie  Geller;  treas- 
urer, Max  Barr;  secretary,  Sam 
Sonin. 


N.   Y.   Censors   Pass   "Dawn" 

With  but  a  few  subtitles  and  cer- 
tain scenes  depicting  the  execution 
deleted,  "Dawn,"  British  film  depict- 
ing the  life  and  execution  of  Edith 
Cavell,  has  been  passed  by  the  New 
York  censor   board. 


Jack  Warner  in  Charge 
Los  Angeles — Jack  L.  Warner,  in 
charge  of  production  for  the  com- 
pany, will  be  executive  head  of  the 
new  Warner  theater  here  which 
opens  on  Ajiril  26.  George  Riley  is 
to  be  house  manager  and  Frank  V. 
Bruner    director   of    publicity. 


E.    B.    Hatrick   in   N.    Y. 

E.  B.  Hatrick,  vice  president  and 
general  manager  of  M-G-M  News, 
International  Newsreel  and  Cosmo- 
politan Prod.,  has  returned  to  New 
York  from   a  trip  to  Los  Angeles. 


British  Company  in  Deal 
With  Nordisk,  Denmark 

London — New  British  company, 
Wembley  Picture  Corp.,  having  a 
capital  of  |4,000,000,  has  acquired 
shares  of  Nordisk  Films  for  |1,000,- 
000,  paying  part  in  cash  and  part 
in  Wembley  shares.  Herr  Bencard, 
of  Nordisk,  will  be  a  member  of  the 
board  of  the  Wembley  unit,  which 
will  produce  three  in  Denmark,  four 
in  Berlin  and  12  in  London. 


Financial 


(s)    Am.     Seat.     . . . 

(c-b)   do    6s    36    .  .  . 

Bal.    &    Katz    . 

(c)    Con.    Fni.    Ind 

(c)        do    pfd 

(s)   East.   Kodak   .  . 
*(s)      do     pfd.      .  . ', 
*(c)    Film    Insp.     .  , 
*(s)    First  Nat.  pfd 
(s)   Fox    Fra.    "A" 
(c)   Fox  Thea.   "A' 
*(c)    Intern.     Proj. 
(1))    Keiths    6s    46. 
(s)        do    com. 
(s)        do     pfd.      .  . 
(s)    Loew's,  com.    . 

(s)      do    pfd 

(b)      do    6s    41  WW. 
(b)      do    6s41-war. 
»(s)    M-G-M   pfd. 
(s)   M.     P.     Cap.. 
*(s)    Urph.  Cir.    .  . 

*(s)      do    pfd.     

(s)    Para.    F-L    .  .  . 
*(s)      do     pfd. 
(b)        do   6s   47. . . 
(b)    Par.By.5yis51, 

(s)   Pathe    

(s)        do     "A"     .  . 

(b)  do     7s     37. . , 
(o)    Roxy    "A"     .  . 
(o)        do  units   . . . 
(o)        do    com. 

(o)    Skouras    Bros. . 
Stanley    Co.     .  , 
(o)   Technicolor 

(c)  Trans-jLu.K 

(o)    United    Art.     , 
(o)        do     pfd. 
*(o)    Univ.    Ch.com 
*(o)      do     pfd.      .. 
*(c)    Univ.     Pict.     . 
*(s)     do     pfd.      .. 
(c)    Warner  Bros.   . 
(s)        do     "A"     .. 
(c-b)   do    6;4s    28. 


High 

411^ 
104^ 

,  ieu 

25 
172K 


20M 

99^ 
19^ 
94 
70?^ 
102J4 

iim 

102  yi 


Low     Close      Sales 


41}4 
104J4 

im 

24  Ks 
171^ 


81 
i9'A 

99" 

19;/^ 
94 

em 

102M 
110?^ 
102 


122        11914 


10414 

ys'A 

16J4 

25 

17U^ 

126 

4 

106 

82 

20 
8 

99 

19^:; 

94 

70 
102->^ 
111 
102 'A 

26 
6 

29 

99  "^ 
119-;^ 
121 M 


10054 

100>4 

100^ 

102'% 

102H 

102 -Z* 

3 'A 

3  A 

3  A 

14^ 

14 

14 

64 

63 

63 

32 

34 

34 

36 

7 

8J4 

.... 

37  A 

39 

.... 

48/, 

46A 

46/2 

9 

4 

, 

4-ys 

4 'A 

41A 

13 

15 

80 

85 

2 

80 

85 

23" 

96'^ 

26 

24'A 

25-4 

33A 

3\Vt 

32 
111 

100 
5,000 

'ioo 

17,000 
500 


7,800 
5,400 

'266 
500 
100 

14,300 
900 

11,000 

suo 
ioo 


32,800 

ir,666 

500 

500 

1,200 

300 


700 


600 
100 


*   Last    Prices    Quoted, 
(b)    Bond    Market, 
(cj    Curb   Market. 

(0)   Over   the   Counter    (Bid   and   Asked). 
(s)    Stock   Exchange. 

NOTE:    Balaban  &  Katz   is  listed   in  Chicago; 
skouras,    St.    Louis;    Stanley,    Philadelphia. 


M-G-M   Players  in   N.   Y. 

Eleanor  Boardman,  with  her  baby, 
arrived  in  New  York  yesterday  and 
will  remain  here  until  joined  by  her 
husband.  King  Vidor,  later  in  the 
month,  when  the  two  will  sail  for 
Europe.  Another  arrival  in  New 
York  yesterday  was  Marceline  Day. 


i 


Call 
WAFILMS,   Inc. 

Walter  A.   Putter,   Pres. 

for 

Library  Stock  Scenes 

New    York  Hollywood 

130  W.  46th  St.        c/o  Leon  Schlesinger 
Bryant   8181      1123   No.   Bronson  Ave. 


WOOPCT 


Now  in  preparation  for  season  1928-1929 

''CIRCUS  LOVE" 

By  Courtney  Riley  Cooper 

From  the  magazine  story,  "Sisters  of  the  Air" 

ALL  RIGHTS  PROTECTED 

Lumas  Film  Corporation 

Sam  Sax,   Pres.  Budd   Rogers,  Vice  Pres. 

1650  Broadway  New  York  City 


VUCTIOHy 


McKean,  Light,  Walsh 

Buy  St.  Louis  Firn 

St.  Louis — Tom  McKean,  Walte 
Light  and  Joe  Walsh  have  taken  ove 
Progress  Pictures  Corp.,  establishec 
several  years  ago  by  Torn  Leonard 
The  new  owners  have  taken  chargt 
and  are  completing  details  for  prod 
uct  already  having  taken  over  dis 
tribution  in  the  territory  for  Nationa 
Screen  Service.  Tom  McKean  sev 
eral  weeks  ago  resigned  as  FBO  man 
ager  to  become  sales  manager  foi 
Premier.  He  has  sold  his  interest  it 
that  company. 

Exhibitors    Aid    Safety    Drive 

Cleveland  —  Ohio  exhibitors  ar 
asked  by  P.  J.  Wood,  business  man- 
ager of  the  AI.P.T.O.  of  Ohio,  to  ru 
a  safety  slide  a  couple  of  days  every] 
week  during  the  month  of  April  in 
cooperation  with  the  Division  of  Safe- 
ty of  the  Industrial  Commission  of 
Ohio  which  has  designated  April  as 
"No  Accident   Month." 


Bra 


Vicksburg,  Miss.,  Opening  Soon 

Vicksburg,    Miss. — Stacey    Rowley^S.' 
soon  will  open  the  Sun  here. 


FINANCIAL  ASSISTANCE 
WANTED 

to  further  develop  several 
patents  now  pending  on 
talking  pictures  and  sound 
reproduction,  some  thing 
new.    Address 

BOX  M-387 
c-o   Film   Daily 
1650  Broadway         N.Y.C. 


lit! 
hfitl 


en 

Fir 


'If  You  Are  in  the« 


Market    for    Any    Kind    of 

MOTION  PiaURE 
APPARATUS 

CONSULT    US    AND    SAVE 

MONEY 

SEND    FOR    OUR    PRICE    LIST 

UliLLOCIGHByS 

▼▼no  West  SZ'^St.NewXork.My.^ 

II  Phone   Penna.    0330 

Motion    Picture    Department 
U.   S.  and  Canada  Agents  for  Debrie 


'WE  NEVER  DISAPPOINT 


PMHIOWFIIH 


INCORPORATED 

220  WEST 42^-°  STREET 

NEW  YOftk    " 


PHONE-CHICKERINC    2937 


ALLAN  A.LOWNES.  CEN.MCR. 


^ 


THE 


bday,  April  11,  1928 


-:xi^ 


DAILY 


L  P.  E.  Proposes 
[Branch  on  Coast 

(Continued  from  Page   1) 

jxpected  to  be  made  before  the 

meeting  comes  to  a  close  Sat- 

Fifty     prospective     members 

form  tlie   nucleus  of  the   divi- 

less  sessions  are  the  order  of 
which  will  be  occupied  chiefly 
;ading  of  papers,  culminating 
banquet  tonight  given  by  the 
ny  of  M.  P.  Arts  and  Sciences, 
to  be  read  today  are: 

Technical  Status  of  the  Film  Lab- 
by  L.  M.  Griffith,  Paramount  stu- 
otion  Photomicrographs  of  the  ProR- 
the  Development  of  a  Photographic 
by  C.  H.  Tuttle,  Eastman  Kodak; 
e  Development  of  M.  P.  Negative 
jy  Roy  Hunter.  Universal  studio; 
Notes  on  the  Making  of  Duplicate 
s"  by  J.  Ci.  Capstaff.  Eastman 
'Moisture  in  M.  P.  Film"  by  V.  P. 
)uPont-Pathe  "Preservation  of  M.  P. 
)y  J.  E.  Crabtree  and  C.  E.  Ives, 
Kodak;  "Systematic  Control  in  the 
of  Motion  Pictures"  by  R.  Nauman, 
mt  studio;  "Aviation  M.  P.  Photog- 
by  Harry  Perry,  A.S.C.  "Needs  of 
ick  Cinematographer"  by  Douglas 
A.S.C.  "Method  of  Producing  the 
Effects  to  Accompany  "Wings"  by 
Pomeroy,  A.S.C;  "Dramatic  Cine- 
phy"  by  Charles  Rosher.  A.S.C.  and 
rauss,    A.S.C. 

ving      are      papers      read       yesterday: 

io    Writing"     by    Jeanie     McPherson; 

Operation    of    a     Central     Casting    Bu- 

y  F.      Beetson,    Association   of    M.    P. 

rs;    "The    M.    P.    Director"    by    Irvin 

The  M.   P.  Art  Director"  by  Cedric 

and   Mitchell   Leisen;    "A   System  of 

Pictures     viith     Sound"     by     H.      B. 

General    Electric.      This    latter    was 

by    a    demonstration    of    the    Photo- 


Discrimination  Claimed  on 
Ticket  Tax  by  Legitimate 

{Continued  from  Page  1) 
Senate  finance  committee  for  removal 
of   the    taxes,   which   he   said   is   vital 
to   existence   of  the   stage. 

More  than  90  per  cent  of  the  cities 
of  the  country  now  are  without  legiti- 
mate houses,  he  said,  pointing  out 
that  film  houses  have  been  taken  care 
of  by  the  increase  in  the  exemption, 
Brady  asserted,  but  this  had  no  efifect 
on  the  legitimate  theaters. 

A  similar  plea  was  made  by  Frank 
Gilmore,  executive  secretary  of  Ac- 
tor's   Equity. 


terment  of 
Arbitration  is  Seen 

(Continued  from  Page  1) 

ver,  he  warns  members  not  to 
ight  of  the  fact  that  the  con- 
probably   is   more   binding    and 

id  than  any  in  the  history  of 
isiness. 

,  new  product  will  be   sold  on 
:w  contract,"  he  says.     "There- 
will   pay   to   get   a   copy   and 

it  carefully,  perhaps  several 
All  independent  theater  own- 
lould  realize  that  from  now  on 
ew  contract  will  be  taken  for 
ibout  what  it  says  and  oictures 
It  must  be  played.  Insist  on 
being  satisfied  as  to  price  and 
ig   time    or   don't    sign." 


Program  of  14  Pictures 
Outlined  by  Ghest'field 

(Continued  from  Page  1) 
duction   Supervisor  Lon  Young,  yes- 
terday listed  titles  of  the   14  pictures 
which    will    comprise    the    company's 
1928-29  output. 

The  pictures  are:  "The  Adorable 
Cheat,"  starring  Lila  Lee,  which  has 
been  completed;  "The  House  of 
Shame,"  "Campus  Nights,"  "Circum- 
stantial Evidence,"  "South  of  Pana- 
ma," "Below  the  Deadline,"  "The 
Roaring  Forties"  and  "The  Peacock 
Fan." 

There  also  will  be  six  pictures  star- 
ring Champion,  canine  star,  the  first 
two  of  which,  "The  Sky  Rider"  and 
"The    Silent    Rider,"   are   completed. 


36  on  Columbia's 

1928-29  Program 

(Continued  from  Page  1) 
aggregate    outlay    of    nearly    $3,000,- 
000.      The    pictures    will    be    known 
as    "The    Perfect    36." 

"The  Younger  Generation"  from  the  play 
and  magazine  story  "It  is  to  Laugh,"  by 
Fannie  Hurst,  will  be  one  of  the  specials. 
Another  will  be  "The  Fall  of  Eve,"  by  John 
Emerson  and  Anita  Loos.  Other  vehicles  are: 
"Trial  Marriage,"  from  "The  Saturday 
Evening  Post"  serial;  "Restless  Souls,"  by 
Cosmo  Hamilton;  "Acquitted,"  by  Mary  Rob- 
erts Rinehart;  and  "Power  of  the  Press," 
from  "The  McClure"'  short  story  by  Fred- 
erick   A.    Thompson. 

To  direct  these  stories  Columbia  has  se- 
lected: George  B.  Seitz,  Philip  Rosen;  Frank 
Capra,  Walter  Lang,  E.  H.  Griffith,  Erie  C. 
Kenton  and  Thomas  Buckingham.  Negotia- 
tions   are    pending   for   others. 

Among  stars  who  will  appear  in  Columbia 
productions  next  years  are:  Jack  Holt,  Hob- 
art  Bosv.orth,  Betty  Compson,  Bert  Lytell, 
Lya  de  Putti,  Margaret  Livingston,  Dorothy 
Revier   and   Lois   Wilson. 

Several  will  be  written  directly  for  the 
screen  by  Columi^ia's  own  scenario  depart- 
ment, which  includes  Elmer  Harris,  scenario 
editor;  Norman  Springer,  R.  Beers,  Lois  and 
Harvey    Thew. 

Facilities  of  the  studios  were  dou- 
bled during  the  past  year  by  addition 
of  the  former  Horsley  plant.  Sev- 
eral new  stages  have  been  erected 
and  additional  improvements  made. 
Work  is  nearly  completed  on  a  stage 
which  will  give  Columbia  the  largest 
individual  stage  in  any  studio  in 
Hollywood,    it   is   claimed. 

A  nationwide  advertising  and  ex- 
ploitation campaign  is  to  be  launched 
to  put  over  "The  Perfect  36." 


Chicago  Hears  Report 
of  New  Television  Set 

(Continued  from  Page  1) 
in  the  project  are  declared  planning 
to  route  the  first  television  roadshov^', 
using  the  instrument  being  developed 
locally.  If  the  plans  are  carried  out, 
the  roadshow  would  be  ready  to  open 
about  next  September,  probably  mak- 
ing its  bow   here. 


t 


ibwomen  Seek 
Hays'  Resignation 

(Continued  from  Page  1) 

of   Music    Clubs   asking   for   the 

;ration  of  all  club  women  in  re- 

ing  the  resignation  of  Hays  be- 

of  "his  unfortunate  connection 

the     Teapot     Dome     investiga- 

''e  feel  that  the  movies,  through 
universal  appeal  to  children, 
1  very  intimately  the  home  life 
ir  country  and  thinking  women 
that  the  position  of  director 
Id  be  occupied  by  one  who  is 
;  .suspicion,"  the  resolution  reads. 


Torrance  in  New  York 

nest    Torrence    arrives    in 
:  today   from   the    Coast. 


New 


Gourland  Returns  to  N.  Y. 
After  Deals  in  Europe 

(Continued  from  Page   1) 

panics.  Phoenix  Films  of  France  and 
Phoenix  Films  A.G.  of  Germany. 
Gourland  was  named  a  director  of 
the  French  company  which  has 
completed  "Vira  Merzeva"  and  "Ex- 
piation," which  Gourland  will  dis- 
tribute, together  with  a  number  of 
others. 

Gourland  also  became  associated 
with  production  of  "Princess  Tarka- 
nova,"  directed  by  Raymond  Ber- 
nard and  "Volga,  Volga,"  directed 
by  Tourjansky.  He  is  to  handle  the 
Russo-German  production  which  the 
Derussa  company  will  make  in  Ber- 
lin. 

International  angle  is  being 
stressed  in  the  studios  of  Filmwerke 
Staaken  of  Germany  and  the  Stu- 
dios Reunis  in  Paris,  he  says,  declar- 
ing he  has  been  asked  to  be  on  the 
lookout  for  American  stars  for  leads 
in  pictures  to  be  made  by  the  French- 
German   interests. 


Lillian  Gish  Sailing 
Lillian  Gish  sails  todaj-  for  a  vaca- 
tion trip  abroad. 


Cohen  Plans  Expansion 

Of  Paramount  News 

(Continued  from  Page   1) 

being  released  are  permanent  and  the 
remaining  number  occasion  editions, 
issued  only  as  local  news  breaks  war- 
rant. Each  regional  edition  consti- 
tutes from  100  to  200  feet  of  film. 


Stars  at  A.M.P.A.  Meet 

Eleanor  Boardman,  Bobby  Ver- 
non, Mae  West  and  possible  Jeanne 
Eagles  will  attend  the  A.M.P.A. 
luncheon  tomorrow. 


K^A%Y  \^AT 


^ 


MANY  ARE 
CALLED 

— cartoons 

—  but — few  live  up  to 


the 


name. 


another  reason  why 
KRAZY  KAT  has 
been  played  in  more 
theatres  this  season 
than  ever  before. 


Animated    By 
Ben  Harrison 

and 
Manny  Gould 


-and    every 
started  with  a 


one 


'.-f^irlmti/' 


BROADWAY 
FIRST  RUN 

Presented  By 

CHARLES  B.  MINTZ 


^ammount  MINTZ  Cartoons 


THE 


4 


DAILV 


Wednesday,  April  11] 


M-G-M  Penalized  When 
"Big  Parade"  is  Cancelled 

Wasliiiititon — Failure  of  M-G-M  to 
supplj'  "The  Big  Parade"  to  the  three 
theaters  operated  by  Taylor  Thcati'i- 
cai  Corp.,  owner  of  the  Lyric,  Nor- 
ton, Va.,  Cumberland.  .Vppalachia, 
V'a.,  and  .^niuzu.  Big  Stone  Gap, 
Va.,  causing  the  houses  to  remain 
dark,  resulted  in  a  $1,000  decision 
against  the  distributor  before  the  ar- 
bitration   board. 

Dates  had  been  confirmed  and  ex- 
tensive advertising  done,  the  exhibi- 
bition  firm  testified,  despite  claim  of 
the  distributor  that  no  contract  ex 
isted  as  the  application  had  been  re- 
jected. Notice  of  rejection  was  given 
the  day  b^'.'ore  the  playdates,  and  the 
board  held  this  to  be  insufific'eut. 


Hearing  in  "Blue"  Case 

Marion,  O. — Ed  Reynard's  trial  for 
keeping  his  theater  open  on  Sunday 
conies   up   for  hearing   tomorrow. 


Beale  T-S  Portland  Head 
Portland — Charles    D.    Beale,    for- 
merly   with    Universal,    is    managing 
the   Tiffany-Stahl  branch   here. 


"Street  Angel"  on   Coast 

Los  Angeles — "The  Street  Angel'' 
had  its  Coast  premiere  last  night  at 
the  Carthay  Circle. 


Elias  in  Seattle  Zone 

Seattle — Hal  Elias  has  been  trans- 
ferred here  from  Denver  as  M-G-M 
cxploiteer. 


Titles  Out  Loud  Brings 

$25  Fine  at  Newark 

Newark,  N.  J. — Reading  titles 
aloud,  and  talking  during  a  musical 
performance,  twin  banes  of  picture 
houses,  is  an  expensive  pastime  here, 
George  Lopez  discovered  when  he 
was  fined  $25  after  a  fight  which  en- 
sued after  he  had  disturbed  a  patron 
who  objected. 


"U"   Racine   House  Opening 

Racine,  Wis.— Seating  2,200,  Uni- 
versal Venetian,  built  at  a  cost  of 
§1,000,000    opens    here    tomorrow. 


Harry  Carey  with  Stanley 
Harry   Carey   is   lining   up   a   west- 
ern   act    that    is    scheduled    to    start 
shortly  over  the  Stanley  time. 


Kelliher  Sets  Opening  June   1 

Chicago — Dan  Kelliher  will  open 
his  new  Elkhorn,  Wis.,  theater  about 
June    1,   he    stated   on   a  visit   here. 


British  Studios  Are 
Praised  by  Monty  Banks 

London — British  studios  compare 
very  favorably  with  those  in  Holly- 
wood, declares  Monty  Banks,  here 
producing  a  series  of  pictures  for 
British  International  at  Ellstree.  The 
comedian  now  is  making  "Adam's 
Apple,"  under  direction  of  Tim 
Whalen. 


Laugh  and  Tear  Best 
Formula,  Lasky  I 

"A  laugh  and  a  tear"  is  sti 
best  formula  for  making  motio 
tures.  And  always  will  be,  i 
opinion  of  Jesse  L.  Lasky. 

"Decisions  as  to  the  public 
in  amusements  may  come  an| 
but  try  as  they  will  the  pro(| 
can  never  get  a  better  slogan  to 
their  footsteps  than  that  trit 
show  business  maxim — 'Give  tl 
laugh  and  a  tear.' 

"If,  instead  of  heading  a  ! 
organization  that  produces  abo 
feature  pictures  a  year,  I  had  tc 
duce  just  one  picture,  'a  laugl 
a  tear'  would  be  the  slogan 
would  guide  me." 


Larkin  Gets  "Photoplay"  Pci 

IVest   Coast  Bureau,    THE  FILM   D. 

Los  Angeles — Mark  Larkin 
been  appointed  western  editc 
"Photoplay    Magazine." 


m 


mwm lllllll|ll|lf|||||||||lll!lllll!lllllll!l!lllllllllllll!lllllllillllllllilllllllll^^^    Illllllllllllllllll Illllliiliiiiil I III! ^»illlllllllllllllllllllll!lllllllll!lllll!lllllllllllllllllllllllllllllllllllllllllllllllllliy^  Illlll lllilllll||l||||||l||||HI 


Exhibitors! ''ipi^  J ^      Hn^  m^ 

ride  this  pony  to  success—       X^CKJ.\J.^9     mJ%JLj(     JIUC 

a  GO-PONY 


Build  your  box-office 
business  with  the 

GO-PONY 
CONTEST 

now  being  used  by 

Midwesco  Theatres  Inc.,  Wisconsin 
Lubliner  &  Trinz,  Chicago 

Goldberg  Bros.,  Omaha 

Alexander  Frank,  Waterloo 

Peery  Bros.,  Ogden,  Utah 

West  Coast,  Los  Angeles 

^\  THESE  WISE  SHOWMEN  KNOW ! 

\       Let  us  explain  this  greatest 
\   business  getter  of  the  season 

PresideS"'"^"'      N       J.   S.   GRAUMAN 

The    Go-Pony   Co.      V  PRES 

Mihvauke':;  Wl'  ^  ™E  GO'PONY 

Gentlemen:—  \.  COMPANY 

Without  obligating  me  \  713-717  Wells  St. 
in  any  way  please  send  me  full  v  Milwaukee 
information    and    circulars    per-      ^  ™.         ' 

taining  to  the  Go-Pony.  \         WIS. 


•f^ 


\ 


Name     . 

Theatre 

Address 


'e  Mille  Remaining  With  Pathe  Until  End  of  Year    T 

^NEWSPAPER 
fFILMDOM 


ALL  THE  NEWS 
ALL  THE  TIME 


)•   XLIV     No.  11 


Thursday,  April  12,  1928 


Price  5  Cents 


Artists 

RNEST     PALMER,     cin- 
ematographer    and    Harry 
Oliver,  art  director.   Joint- 
hey     contribute     in     great 
ure  to  the  artistry  and  un- 
l    photographic    charm    of 
Street  Angel."     No  com- 
on  this  superlative  produc- 
could    approach   complete- 
without  duly  recording  the 
their    handiwork   plays    in 
i^^hole. 

he  Street  Angel"  contains 
after  shot  wherein  composi- 
grouping  and  photography 
adequate  description.  In- 
erable  scenes  are  literally 
d  on  celluloid,  so  breath- 
g  are  they  in  their  loveli- 
A  masterpiece  of  the 
ra's  art. 

Voices  from  Paris 

of  the  wallops  are  not  gone. 
)pening  of  the  telephone  service 
en  New  York  and  Paris  was 
t  on  the  Movietone  and  voices 
h  ends  reproduced.  And  if  you 
think  it  carries  a  thrill,  as  a  dope- 
^^ou  are  thoroughly  wet.  This 
art  of  the  surrounding  program 
The  Street  Angel."  Stunts  in 
vimming  pool,  Winnie  Lightner 
ig  jazz  numbers,  rehearsal  of 
loulin   Rouge  in   Paris,  opening 

Lloyd's  new  building  in  Lon- 
ttended  by  the  king  and  queen — 
lashes  of  the  variegated  enter- 
ent  material  which  Movietone 
king. 

Without  Fanfares 

lin  that  energetic  group  of 
workers  foregathers  to  discuss 
mis,  exchange  ideas  and  record 
ess  in  the  technical  advance  of 
idustry.  The  Society  of  M.  P. 
leers  is  conve  'ng  in  Hollywood 
veek.  The  e?  <.est  attention  of 
tudios  should  be  turned  to  this 
ization  for  the  work  it  does  is 
ut  parallel   in   this   business. 

KANN 


PARAMOUNT,PUBLIXLOSEMOTION 
FOR  NEW  TRIAL  IN  DALLAS  SUIT 


Other  Suits  Forecast 

Dallas — Filing  of  other  conspiracy  suits  throughout  Texas,  with 
possibility  of  the  attorney  general  instituting  a  probe  of  the  activi- 
ties of  circuits  throughout  the  state,  is  being  forecast  here  following 
second  victory  of  Ray  Stinnett  and  Simon  Charninsky  over  Para- 
mount, Publix,  et  al,  for  the  alleged  conspiracy  which  forced  them 
to  sell  their  Capitol  theater. 

There  is  little  doubt  that  the  case  will  be  carried  to  higher  courts 
by  the  defendants,  even  to  the  Supreme  Court  of  the  United  States 
if  necessary,  to  set  aside  the  $337,500  verdict  obtained  by  the  former 
Capitol  owners. 

During  the  last  year,  there  has  been  considerable  agitation 
against  chain  activities  in  the  state,  and  the  exhibitor  unit  last  year 
asked  for  an  investigation  under  the  state  anti-trust  laws.  The  mat- 
ter has  been  held  in  abeyance,  probably  due  to  the  Stirmett-Charnin- 
sky  action. 


EXCHANGE  BUILDING  EOR 
N.Y.TRflDE0N911IAVE. 


A  central  building  for  exchanges 
and  industries  allied  with  motion  pic- 
tures in  New  York  will  be  built  on 
9th  Ave.,  between  44th  and  45th  Sts. 
It  will  be  known  as  the  Film  Center 
Bldg.,  will  be  13  stories  in  height 
with  18,000  square  feet  of  space  on 
(^Continued    on    Page    5) 

"Drums  of  Love"  and  New 
Finish  at  Rialto  Soon 

Beginning     April     21,     "Drums    of 

Love"  opens  at  the  Rialto,  New  York 

for    a    run.       The    ending    has    been 

changed   by    D.    W.    Griffith.      It    is 

{Continued  on  Page  2) 


HAYS  TAKES  UP  BAN  ON 
FOREIGN  TRADE  QUOTAS 


Paris  (By  Cable)— Will  H.  Hays 
yesterday  conferred  with  Minister 
Wilson,  the  American  government's 
representative  to  Switzerland  regard- 
ing the  unratified  agreement  inform- 
ally made  by  the  representatives  of 
over  20  European  nations  at  Geneva 
(.Continued    on   Page    5) 

Prints  of  Russian  Films 
To  Arrive  Next  Week 

Prints  of  the  three  Russian  pictures 

purchased    abroad    by    Arthur    Ham- 

merstein  are   to  arrive   in   New  York 

next    Wednesday.      The    productions 

{Continued  on  Page  2) 


Deal  with  Kennedy  Revised; 

C.  B.  Joining  United  Later 


Grainger  Starts  East; 
Fox  Program  Now  Set 

San  Francisco— After  four  weeks 
spent  at  the  studios  and  here  in  con- 
nection with  the  new  Fox  theater 
under  construction,  James  R.  Graing- 
er is  en  route  to  Chicago,  and  is 
scheduled  to  return  to  New  York 
about  April   19. 


West  Coast  Bureau.  THE  FILM  DAILY 
Los  Angeles — Cecil  B.  De  Mille 
will  round  out  the  current  production 
year,  at  least  with  Pathe,  after  which 
he  will  join  United  Artists,  it  is 
stated.  Two  reports  concerning  a 
settlement  made  with  Joseph  P.  Ken- 
nedy are  in  circulation:  one  that  he 
will  complete  the  current  season 
(Continued  on  Page  2) 


$337,500    Verdict    Upheld 

in  Conspiracy  Action 

Decided  in  Hour 

Dallas  —  Paramount,  Publix,  the 
Dallas  Building  and  Realty  Co.,  and 
other  defendants  were  denied  motion 
for  a  new  trial  in  the  suit  in  which 
R.  J.  Stinnett  and  Simon  Charninsky 
were  awarded  damages  of  $337,500. 
The  motion  was  overruled  by  District 
Judge  F.  O.  McKenzie,  sitting  in 
Judge  Royal  R.  Watkins'  Ninety- 
fifth  District  Court  room  here,  after 
it  had  been  argued  two  hours  by  de- 
fendants' counsel.  Further  appeal 
will  be   taken,  it  is  indicated. 

Trial  of  the  action  was  held  six 
weeks  ago,  with  Stinnett  and  Char- 
(Continued  on  Page  2) 


German  Embassy  Moves  to 
Prevent  Showing  of  *Dawn* 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — The  German  Em- 
bassy has  openly  stepped  into  the 
"Dawn"  situation  and  is  expected  to 
lodge  protests  against  its  exhibition 
with  the  State  Department  on  the 
ground  that  the  Cavell  story  will 
awaken  anti-German  sentiment.  All 
(Continued    on    Page    5) 


Budd  Rogers  Month  to 
Be  Observed  by  Gotham 

Budd  Rogers  Month  has  been  set 
aside  by  Gotham  Prod.,  during  May, 
in  tribute  to  Budd  Rogers,  vice  presi- 
dent. Distributors  handling  Gotham 
productions  will  conduct  a  special 
drive  for  dates  on  six  pictures  of  the 
(Continued    on    Page    S) 


One  1st  National  Sales 

Confab  In  Place  of  3 

First  National  has  canceled  plans 
for  three  annual  sales  conven- 
tions and  will  hold  one  instead.  The 
city  is  Chicago  and  the  time,  begin- 
ning April   30. 


Fox  Record 

Los  Angeles — Fourteen  pic- 
tures finished  and  16  in  work  is 
the  record  chalked  up  at  the 
Fox  studios  on  the  1928-29  pro- 
gram. 


DAILY 


Thursday,  April 


il  12,     '' 


Mf^^&UTHE  NEWS 


ALITUE  TIME 


ViLXLIVNo.1l    Tbursday,  April  12,1928    Price  5  Cents 


HUN  W.  UICOATE 


PUBLISHER 


Published  diily  except  Saturday  and  holidays 
at  lo50  Broadway,  New  York,  N.  Y.,  and 
copyright  (1928)  by  Wid's  Films  and  Iilra 
Folk,  inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager.  Entered 
as  second  olass  matter.  May  21,  1918,  at  the 
post  ollice  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM  DAILY,  1650  Broad- 
way, New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Ralph 
Wilk  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London — Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin— Lichtbildbuehiie, 
Friedrichstrasse,   225. 


Financial 


(s)   Am.   Seat.    .  .  . 
(c-b)   do     6s     36... 
Bal.    &    Katz.. 
(c)   Con.    Fm.    Ind. 

(c)        do    pfd 

(s)  East.  Kodak  . 
*(s)  do  pfd.  ... 
*(c)  Film  Insp.  .  . 
*(s)  First  Nat.  pfd. 
(s)  FoK  Fm.  "A" 
(c)  Fox  Thea.  "A" 
*(c)  Intern.  Proj.  . 
(b)  Keiths  6s  46. 
(s)  do  com. 
(s)  do  pfd. 
's)   Loew's,  com.   .  . 

(s)     do    pfd 

(b)  do  6s  41vvw. 
(b)  do  6s41x-war. 
(s)  M-G-M  pfd.  .. 
(s)  M.  P.  Cap... 
•(s)  Orph.  Cir.  :. 
*(s)  do  pfd.  ... 
(s)  Par.  F-L  .  . . . 
*(s)     do    pfd.     .  . . 

(b)     do    6s    47 

*(b)   Par.By.S/2s51 

(s)   Pathe    

*(s)     do    "A"     ... 

(b)  do  7s  37.. 
(o)  Roxy  "A"  . . . 
(o)  do  units  . . . 
(o)  do  com.  . . . 
(o)   Skouras    Bros.. 

Stanley   Co.    .  . 
(o)   Technicolor 

(c)  Trans-Lux  .  .  . 
(o)  United  Art.  .  . 
(o)  cl-  -jfd.  . .  . 
*(o)  Univ.  Ch.com. 
*(o)  do  pfd.  ... 
*(c)  Univ.  Pict.  .  . 
•(s)  do  pfd.  ... 
(c)  Warner  Bros.  . 
(s)  do  "A"  ... 
(cb)  do   6J4s   28    . 


High 

4154 

104!4 


Low 

41^2 

10414 


24V4 

24 '4 

174 

172' 

ki'A 

si" 

21'A 

19^8 

99 

99 

19 

19 

93Va 

93y4 

70. M, 

69  Vi 

102% 

102% 

110J4 

llU-Vi, 

102^8 

102 

25  7/, 

25  7/^ 

6 

6 

u\'A 
100  fi 

"y-A 


\\9y2 

10014 

"i'A 


63 

63 

32 

34 

34 

36 

7 

8 

37/. 

39  K 

46!/2 

461/4 

2 

4 

45^ 

4^ 

13 

15 

80 

85 

2 

80 

85 

27Vi 

25/, 

32% 

32 

114% 

113 

Close 

41/ 
104/ 

75/ 

16 

24% 

174 

126 

4 

106 

82/ 

21 
8 

99 

19 

93% 

70  5-1 
102% 

1105/g 

102 

25% 
6 

29 

99/ 
121  / 
121% 
100/ 
102/ 
3/ 

14 

63 


46/ 
'4-^ 


23 
96/ 
27/ 
32 
114% 


Sales 

200 
1,000 

'560 
1,400 
1,200 


3,200 
16,900 

l',666 
200 
100 

4,00^ 
200 

3,000 

10,000 

200 

100 


12,600 

ii',666 

"566 

3',666 


500 


10,100 

2,200 

27,000 


*  Last   Prices   Quoted. 

(b)  Bond    Market. 

(c)  Curb   Market. 

(0)   Over  the   Counter   (Bid  and  Asked), 
(s)   Stock  Exchange. 

NOTE:    Balaban   &  Katz  is  listed  in  Chicago 
Skouras,    St.    Louis;    Stanley,    Philadelphia. 


A  Million  Feet  of 
Everything 

FILM  LIBRARY  SCENES 

Stone   Film   Library 

220  W.  42nd  St.  Room  612 

Phone  Wisconsin  0248 


Lose  Motion  for 

New  Trial  in  Dallas 

{Continued  from  Page  1) 
niiisky  testifying  that  alleged  con- 
spiracy and  unfair  tactics  of  the  de- 
fendants had  forced  them  to  sell  their 
Capitol  here,  because  of  inability  to 
get  first  run  product.  In  little  more 
than  one  hour,  the  jury  returned  with 
an  award  of  $150,000  actual  damages 
and  $187,000  exemplary  damages. 
Notice  of  appeal  was  given  imme- 
diately, on  the  ground  that  inadmis- 
sable  evidence  had  been  introduced, 
and  that  the  suit  was  brought  by  a 
partnership,  whereas  if  there  had 
been  any  injury  it  was  to  the  corpo- 
ration and  the  partners  had  been  paid 
for  their  stock.  No  witnesses  were 
offered  by  the  defense. 

Charninsky  at  the  trial  read  a  let- 
ter alleged  written  by  Harold  B. 
Franklin,  then  of  Publix,  asking  Stin- 
nett and  Charninsky  to  refrain  from 
booking  Pantages  vaudeville  into  the 
Capitol,  pointing  out  the  move  would 
bring  about  a  destructive  competitive 
situation,  stating  the  city  could  not 
support  two  vaudeville  houses,  and 
declaring  Loew  vaudeville  was  to  be 
removed  from  the  Melba.  The  Cap- 
itol had  been  splitting  First  National 
product,  but  after  booking  Pantages 
vaudeville,  a  split  on  that  or  any 
other  preferred  product  the  follow- 
ing season  was  refused,  it  is  claimed, 
with  Loew  vaudeville  brought  back 
to  the  Melba.  Charninsky  said  that 
on  a  visit  to  Franklin  he  was  told  he 
would  be  deprived  of  all  choice  film. 
Karl  Hoblitzelle,  at  thg  trial,  showed 
correspondence  and  wires  ofifering 
splits,  showing  the  pictures  in  ques- 
tion were  open  in  the  city,  but  not 
available    for    the    Capitol. 

Barrymore  in  New  York 

John  Barrymore  is  in  New  York 
arranging  for  electrical  effects  for  the 
production  of  "Hamlet"  he  will  stage 
next  September  at  the  Hollywood 
Bowl,   Hollywood. 

Stanley  Building  at  Albany 

Albany,  N.  Y. — Work  is  to  begin 
May  10  on  the  new  1,600-seat  house 
to  be  built  here  by  the  Stanley  Co. 


"Drums  of  Love"  and  New 
Finish  at  Rialto  Soon 

(.Continued  from  Page   1) 

understood  Don  Cathos  (Lionel 
Barrymore)  sacrifices  himself  so  that 
the  lovers  (Mary  Philbin  and  Don 
Alvarado)  might  find  happiness.  In 
its  original  version,  the  reverse  was 
true. 


ORGAN  m  AGAINST 
GLOSEDJHOP  UNIQUE 

Considerable  interest  is  rife  in  the 
trade  over  the  suit  filed  in  the  Fed- 
eral Court  for  the  District  of  New 
York  by  the  Aeolian  Co.,  Rudolph 
Wurlitzer  Co.,  M.  P.  Moller,  Inc., 
Estey  Organ  Co.,  Skinner  Organ  Co. 
and  Austin  Organ  Company,  repre- 
senting total  assets  of  about  S34,000,- 
000  asking  for  an  injunction  to  re- 
strain more  than  a  score  of  union 
officials  and  their  organization  from 
compelling  them  to  employ  exclusive- 
ly union  labor.  An  order  has  been 
issued  by  Judge  Bondy  requiring  the 
defendants  to  show  cause  tomorrow 
why  the  injunction  asked  for  should 
not  be  granted. 

The  defendants  include  Jacob 
Fisher,  president  of  the  Piano,  Organ 
ar.d  Musical  Workers  Internation.TJ 
Union  of  America;  Warren  Rise- 
brook,  head  of  the  Organ  Workers 
Local  No.  9;  Frank  Wilson  of  the 
International  Brotherhood  of  Elec- 
trical Workers;  Daniel  Baxter,  of  the 
Riggers  local,  which  is  afifiliated 
with  International  Bridge  and 
Structural  Iron  Workers;  Richard 
Patterson,  associated  with  the  Inter- 
national Association  of  Sheet  Metal 
Workers. 

The  plaintiffs  said  that  they  had 
determined  that  the  successful  oper- 
ation of  their  business  made  the  open 
shop  necessary,  to  the  end  that  it 
might  be  free  from  unlawful  inter- 
ference and  because  of  coercion,  work 
in  the  Universal,  Brooklyn;  Stanley- 
Fabian,  Linden,  N.  J.;  Castle  Hill, 
Bronx,  and  others,  is  claimed  to  have 
been   delayed. 


Plans  a  Feature 

The  Stanley  Advertising  Co.,  pro- 
ducers of  educationals,  willl  start  a 
feature  at  Cosmopolitan  the  end  of 
the  month.  Working  title  is  "The 
New  Civilization."  B.  K.  Blake  will 
direct  and  Frank  Zucker  will  photo 
graph. 


"Connie's"  Next  Set 

Constance  Talmadge's  first  United 
Artists  picture  will  be  "East  of  the 
Setting  Sun,"  an  adaptation  from  tht 
George  Barr  McCutcheon  story. 
Sidney  Franklin  will  direct.  Miss 
Talmadge  is  in  New  York  with  her 
sister,  Natalie  Talmadge  Keaton,  and 
Buster  Keaton. 


Now  in  preparation  for  season  1928-1929 

**THE  SEA  DEVIL" 

by  Kent  Hale 
ANOTHER  QOTHAM  BUILT  FOR  BETTER  PROFITS 

ALL  RIGHTS  PROTECTED 
Lumas  Film  Corporation 

Sam  Sax,   Pres.  Budd   Rogers,  Vice   Pres. 

1650  Broadway  New  York  City 


De  Mille  to  Round 
Out  Current  Yd 

(Continued  from  Page  1) 
schedule,    joining    United    Artisl| 
September,    the    other    that    he 
remain  another  year  with   Pathe 
According  to  the  former  repord 
Mille  will  produce  two  pictures,  Il 
starring     Rod     La     Rocque,     PI 
Haver    and    William    Boyd,    to   i 
plete    present    series    contract, 
other   report   states   he   will   con 
to  produce  for  Pathe  for  a  year 
will    make    two    specials    during 
time. 


I 


Sailings 

Jane  Winton,  who  has  a  feat 
role  in  "The  Patsy,"  sailed  on 
Columbus   last  night. 

Ernest  Torrence  arrived  fr 
coast  yesterday  and  sails  on  t 
de  France  April  28. 


Prints  of  Russian  Film 
To  Arrive  Next  W 

(Continued  from  Page  1) 
probably  will  be  retitled  for  Ame 
release,   according  to  A.   Grady, 
eral  manager  for  Hammerstein. 
deal  for  their  release  has  been  ii 
he   asserts,   nor   have    dates   for 
showing    at    the    Hammerstein 
set 

The  first  picture,  "The  Last  o 
Petersburg,"  made  by  the  Soviet 
ernment,  will  succeed  "Gc 
Dawn"  at  the  Hammerstein  the 
Hammerstein  will  return  to 
York  in  three  weeks. 


I 

I 


8 


r---' 


AMALGAMATED 
VAUDEVILLE  AGENC 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville    An 


1600  Broadway,    New  York  C 
Phone  Penn.  3580 


YOU'LL  USE  IT 
EVERY  DAY 

1000  Pai 
Cloth   Bo 

FREl 

TO       I 

Film  Da  I 

SUBSCRIB 

COVER! 

EVERYTHl 

GOES 

EVERYWH 


1 1 


greatest   gross 


ver  rolled  u 


P 


n  one  week 
y  one  picture 
n  history  of 
how    business! 


Harold  Lloyd 


in 


ff 


Speedy'^ 


Produced   by   Harold   Lloyd 
Corp.  A  Paramount  Release 


records 
go  jlooeyl 

RIVOLI,  NEW  YORK 


"Speedy"  opening  breaks 
Saturday  and  Sunday  hou^e 
record !  i 


ROOSEVELT,  CHICAGO 

"  Speedy  "  opening  tremen 
dous.  All  reviews  and  com 
ments  great. 


INDIANA,  INDIANAPOLIS 

65%  of  average  weekly  gross  in 
first  two  days! 


AMBASSADOR,  ST.  LOUIS 

More  than  50%  of  average 
weekly  gross  in  first  two  days ! 


RIALTO,  DENVER 

First  three  days  $500  more 
than  average  weekly  gross 
despite  temperature  below 
freezing ! 


ARCADE,  JACKSONVILLE 

50%  of  average  weekly  gross  in 
one  day ! 


TAMPA,  TAMPA 

First  day  almost  50%  of  aver- 
age weekly  gross ! 


LYRIC,  McKEESPORT 

Opened  to  more  than  30%  over 
average  Saturday  business. 


FENWAY,  BOSTON 

Business  tremendous  topping 
record  held  by  "Kid  Brother.'"' 


) 


Produced  by 

Harold  Uoyd  Corp, 

A  Paramount  Release 


wi^mm 


U^@^\2) 


in 


Let  S  Go!  Mother,  father,  eister, 
brother — off  for  the  bag  joy-ride  with  Harold 
Lloyd  in  '*Speedy."  A  year  in  the  making, 
an  hour  and  a  half  of  laugh,  laugh,  laugh  t 
Get  your  seatfl  early  and  watch  Harold  break 
all  records  for  fun  in  "Speedy." 


Special  Newspaper  Advertis- 
ing offered  by  Paramount. 


99 


business  is   great! 

^ Clara  Bow  in  "Red  Hair"  breaks  every  house  record  Olympia,  New 
Haven,  by  more  than  a  thousand  dollars.    ^"Legion  of  the  Condemned 
opening  week  McVicker's,  Chicago,  tremendous!  a  a  a 


SurSj,  business  is  great — 
if  you're  playing  PARAMOUNT! 

*'OId  Ironsides,"  Beery  &  Hatton  in  "Partners  in  Crime,"  Esther 
Ralston  in  "Something  Always  Happens,"  Emil  Jannings  in  "The  Last 
Command,"  Adolphe  Menjou  in  "A  Night  of  Mystery,"  Pola  Negri  in 
"Three  Sinners,"  weekly  hits,  regardless  of  the  season!  Business  is  great! 


1 


OLYMPIA,  NEW  HAVEN 

"Speedy"  opening  tremenl 
dons  and  willunquestionabl) 
make  a.  new  record. 


•''Icli. 


MILLION  DOLLAR,  LOS 
ANGELES 

Opening  of  Harold  Lloyd  ir 
"Speedy"  tremendously  big 
Previous  Lloyd  Sunday  mati- 
nee record  shattered  by  big 
margin. 


MIAMI,  PALM  BEACH, 
MIAMI  BEACH 

"Speedy"  a  clean-up.  Critics, 
public  and  exhibitors  claim 
it  best  Lloyd  ever. 


SEATTLE,  WASH. 

"Speedy"  grosses  first  four 
days  three  thousand  dollars 
better  than  first  four  days 
"Kid  Brother."  Criticisms 
marvelous. 


lli'i . 


Biedr 


MIDLAND,  KANSAS  CITY 

Biggest  Saturday  and  Sunday 
since  Christmas  holidays. 
Audience  ate  it  up. 


ROYAL,  ATCHISON,  KAS. 

First  day's  receipts  50%  higher 
than  first  day  "Kid  Brother.'' 


LYCEUM,  DULUTH 

"Speedy"   opened    with    the 
biggest  business  in  months. 


SOUTHERN,   COLUMBUS, 
OHIO 

"Speedy"  opened  to  capacity 
business  in  spite  of  cold, 
stormy  weather. 


ELECTRIC, 
SPRINGFIELD,  MO. 

First    day   35%    better    than 
"Kid  Brother." 


lursday,  April  12,  1928 


DAILV 


llxchange  Building 

For  N.  Y.  Trade 

(Continued  from  Page  1) 
!  floor.  For  months,  a  Hays  com- 
e  composed  of  Charles  M.  Steele 
First  National,  J.  S.  McLeod  of 
I  i-M,  Ed  Leishamn  of  Universal 
!  A.  S.  Dickerson  of  the  M.P.P. 
\.  has  been  active  on  such  a  pro- 
t. 

V  corporation  known  as  Film  Cen- 

t  ,   Inc.,   has   been   formed   to   erect 

t    building.     The  work  of  demolish- 

I ;  on  the  site  will  start  at  once  and 

•  ■  building  is  expected  to  be  ready 

Jan.  1.     The  architects  are  Buch- 

i;i  and  Kahn  of  2  Park  Ave.    Abe 

Adelson,  owner  and  builder  of  No. 

'ark  Av^.  is  president  of  the  com- 

n\    and   principal    owner.      The    R. 

House    Constructive    Co.    is    the 

,  itractor.       Space    has     been     con- 

■  cted  for  by  First  National,  M-G-M 

il  Universal.     National  Screen  Ser- 

is   about    ready    to    close.      Into 

plans     have    been    incorporated 

me    of    the    advanced    features    of 

ist    National's   building   in    Detroit, 

hiding    the,  loading    platform    and 

I\cway  inside  building  itself.     The 

,\  ate  driveway  will  extend.  A  large 

iniber  of  vaults  will  be  provided  on 

tt-ry   floor,   with   one   floor  probably 

iiiLC    given    over    entirely    to    vaults 

be   shared  in  common  by   smaller 

'iicerns.      Each   vault   will    be    sur- 

iinded  by  a  fire-proof  wall. 


Completes   Titling 

Helene  Turner  has  just  completed 
itiiig  and  titling  in  New  York  of 
Vero   Nutticals." 


U.  A.  Chicago  Profits 

Hit  $12,000  Weekly 

Chicago — The  United  Artists  at 
Randolph  and  Dearborn  yesterday 
furnished  first  indication  of  its  earn- 
ings in  connection  with  an  offering 
of  $1,300,000  first  mortgage  6^4  per 
cent  sinking  fund  leasehold  gold 
bonds  to  be  made  through  De  Wolf 
&  Co.,  Inc.,  McGowen,  Cassady  & 
White,  Inc.,  and  Meyer,  Connor  & 
Co.,  Inc.  For  the  first  nine  and  one- 
half  weeks  following  the  opening  on 
Dec.  25,  1927,  net  weekly  earnings 
averaged  over  $12,000  after  operating 
expenses,  ground  rent  and  taxes,  but 
before  deductions  for  depreciation, 
amortization  or  film  rentals. 

These  bonds  will  be  direct  obliga- 
tion of  the  Chicago-United  Artists 
Theater  Corp.,  which  has  leased  the 
theater  to  the  Illinois-United  Artists 
Theater  Co.  for  25  years  at  an  an- 
nual rental  of  $162,500. 

Jane  Winton  Sails 

Jane  Winton  sailed  for  Europe  last 
night  to  spend  the  summer  visiting 
Berlin,  Vienna  and  Italy.  She  may 
appear  in  pictures  abroad. 

Hays  Takes  up  Ban  on 
Foreign  Trade  Quotas 

(Continued  from  fage  1) 
last  year  at  which  time  "kontingents" 
and  other  forms  of  artificial  trade 
barriers  were  held  to  be  uneconomic 
and  contrary  to  amity  in  international 
trade  relations.  There  has  been  fur- 
ther action  since  the  Geneva  confer- 
ence, but  another  meeting  is  sched- 
uled for  the  Summer. 


M.  P.  Academy  Host  at 

Dinner  for  S.M.P.E. 

.West  Coast  Bureau.  THE  FILM  DAILY 
Hollywood — The  third  day  of  the 
S.M.P.E.  meeting  closed  last  night 
with  a  dinner  tendered  the  100  vis- 
iting delegates  by  the  Academy  of 
M.  P.  Arts  and  Sciences.  Today's 
program  included  a  visit  to  the  stu- 
dios, reports  of  various  committtees 
and  announcement  of  new  product 
by  various  equipment  manufacturers. 


Stars   at   A.M.P.A.    Luncheon 

A  bunch  of  notables  are  lined  up 
as  guests  at  the  A.M.P.A.  luncheon 
at  the  Boulevard  today,  including 
Eleanor  Boardman,  Mae  West,  Bobby 
Vernon  and  Jeanne  Eagels.  They 
have  all  proniised  to  send  their  un- 
derstudies if  they  cannot  appear,  so 
it  is  really  Take-A-Chance  Week, 
and  that  goes  for  the  menu,  as  usual. 


Circle  Reopening  Saturday 

Indianapolis — The  Circle,  recently 
acquired  by  Skouras-Publix  in  a  deal 
with  the  Circle  Theater  Co.  is  being 
remodeled  and  reopens  Saturday  with 
a  stage  band  and  presentation  policy. 


Bair  Gets  Two  More 
Indianapolis — R.  R.  Bair  has  ac- 
quired leases  of  the  Ritz,  Uptown 
and  Dream,  neighborhood  houses, 
bringing  his  string  to  a  total  of  six 
in    this    city. 


Cleveland  House  Changes  Hands 

Cleveland — The  Amphion  has  been 
purchased  by  John  Neuzil,  Sr.,  and 
John   Neuzil,  Jr.,  from   Paul   Hurayt. 


Budd  Rogers  Month  to 
Be  Observed  by  Gotham 

(Continued  from  Page  1) 
current  program:  "The  Satin  Wo- 
man," starring  Mrs.  Wallace  Reid; 
"The  Girl  from  Rio,"  starring  Car- 
mel  Myers;  "Bare  Knees,"  starring 
Virginia  Lee  Corbin;  "The  Cheer 
Leaders,"  co-starring  Ralph  Graves 
and  Gertrude  Olmstead;  "San  Fran- 
cisco Nights,"  co-starring  Percy  Mar- 
mont  and  Mae  Busch,  and  "Turn 
Back  the  Hours,"  starring  Myrnr 
Loy. 


Four   More   for   Australia 

Stuart  Doyle,  of  Australiasian 
Films,  will  visit  America  shortly  and 
while  here  expects  to  arrange  for  con- 
struction of  four  more  atmospheric 
theaters  in  Australia,  he  has  advised 
John  Eberson  who  prepared  plans 
for  the  Capitol  which  opened  in  Syd- 
ney on  Sunday.  It  is  Australia's 
first  atmospheric  house  and,  accord- 
ing to  Doyle's  cable  to  Eberson, 
created  unusual  comment.  Loew's 
in  Richmond,  Va.,  which  opened 
Monday  is  an  Eberson  theater. 

German  Embassy  Moves  to 
Prevent  Showing  of  'Dawn' 

(Continued  from  Page   1) 

that  the  State  Department  can  do  is 
to  point  out  to  those  interested  in 
the  picture  that  it  might  be  inad- 
visable  to   exhibit   it. 


German  interests  have  been  work- 
ing under  cover  for  many  weeks  to 
prevent  exhibition  of  "Dawn"  in  the 
United   States. 


iliillllllllllllllllllllllliillllllllllllllllllllllllllllllllllllllllllllllllllllllllll^^ 


u 


Rayart's  unbeatable  eighteen^ 


i< 


The  Box- Office  Twenty'' ''  JVill  Create  a  Sensation  for  1928-29 

ASK    THE    MEN    WHO    HAVE    SECURED  THE  NEW  FRANCHISES: 


Louis    Hyman,    San   Francisco  Jack  Grauman,  Milwaukee  D.  C.   Millward,   Seattle  Sam  Flax,  Washington,  D.  C. 

Nat  Steinberg,  St.  Louis  Herman   Rifkin,   Boston  Oscar  Neufeld,  Philadelphia  E.   J.   Drucker,    Denver 

David  J.  Mountain,  Foreign  Distributor 

GET  YOUR  FRANCHISE  NOW  BEFORE  IT'S  TOO  LATE! 

RAYART  PICTURES   CORPORATION 


723  Seventh  Avenue 


New  York  City 


iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 


I 


Q/^ILY     Thursday,  April  1 


rTrMx3f»^LfUiAltMU, 


"Diamond  Master,"  First  at  'U'  City 

Technicolor  Discussing  Expansion  Plans  -Gotham  to  Star  Carmel  Myers— Five  from  Goldwyn  at 
United    Artists —Ralph  Wilk    Supplies    Sidelights    on    Activities    of  Well-Known    Coast    Folks 


PICTURE  TO  BE  STARP 
MAY  1  AT 


"The  Diamond  Master"  will  be  the 
first  picture  to  be  produced  at 
Universal  City  when  the  plant  re- 
opens May  1.  Jack  Nelson  will  di- 
rect the  picture  under  general  super- 
vision of  William  Lord  Wright,  se- 
rial and  short  subject  head.  George 
H.  Plympton  and  Carl  Krusada  made 
the  adaptation  and  scenario. 

Caddo  Prod.  Gets  Lucien  Prival 
Lucicn  Prival's  contract  with  First 
National  has  been  taken  over  by  Cad- 
do   Prod.,    which   recently   took   over 
Ben    I.von's   contract. 


Starting  "The  Ticket  Chopper" 

"The     Ticket     Chopper,"     starring 

Rod  La  Rocque,  is  to  be  started  the 

latter  part  of  April  at  the   De    Mille 

studios.      E.    H.    Griffith    will    direct. 


Barney  Google  Comedies 

Darmour  Prod,  will  produce  a  se- 
ries of  "Barney  Google"  comediej  for 
FBO. 


Anita  Stewart  Signs 

for  Columbia  Film 

Columbia  has  signed  Anita  Stew- 
art for  a  picture  as  yet  untitled  which 
begins  production  this  week.  Hunt- 
ley Gordon  and  Gaston  Glass  are  in 
the  supporting  cast.  The  story  is  an 
original  by  Erie  C.  Kenton,  who  is 
also  directing.  Peter  Milne  prepared 
the  adaptation. 


Thorpe  Directing  Ruth  Roland 

Richard  Thorpe  is  directing  the 
first  picture  of  the  series  which  is  to 
mark  Ruth  Roland's  comeback  to  the 
screen.  Cliff  Broughton  is  pro- 
ducing. 


Cast  Opposite  Gilbert 
Joan  Crawford  will  have  the  femi- 
nine lead  opposite  John  Gilbert  in 
"Four  Walls,"  shortly  to  go  into  pro- 
duction under  William  Nigh's  direc- 
tion. 


Brown  Concentrating 
On  Ken  Maynard  Series 

Harry  J.  Brown,  who,  in  associa- 
tion with  Charles  R.  Rogers,  is  pro- 
ducing the  Ken  Maynard  series  for 
First  National,  will  continue  to  de- 
vote most  of  his  time  to  them.  He 
and  Rogers  will  also  produce  two 
specials  for  national  release.  Recent 
reports  that  gave  the  impression 
Brown  would  return  to  Rayart  this 
year  and  direct  for  that  organization 
were  erroneous.  However,  Brown 
expects  to  direct  one  or  two  for 
Rayart  this  year. 


Technicolor  Plans 

Expansion  plans  of  Techni- 
color now  are  under  discussion 
at  conferences  between  Dr. 
Herbert  T.  Kalmus,  head  of  the 
company,  and  Judge  Travis 
Jerome,  vice  president  and 
treasurer,  C.  A.  Erickson,  Har- 
old Bell  Wright  and  Porter 
Emerson  Brown.  Plans  include 
production  of  features  and  con- 
tinuance of  short  subject  pro- 
duction for  M-G-M. 


Gotham  Signs  C.  Myers 
to  Star  in  Two  Pictures 

Carmel  Myers  has  been  signed  by 
Sam  Sax  to  star  in  two  Gotham  pic- 
tures, "The  Modern  Sappho,"  by 
Seville  Doran,  and  "The  Girl  from 
the  Argentine." 


Dix    Undegoes    Operation 
Richard   Dix  underwent  an  opera- 
tion   for    appendicitis    at    Roosevelt 
Hospital  after  a  sudden  attack. 


GOLDWYN  TO  MAKE  5 
ATU.A.  STUDIO  THIS  YEAR 


Samuel  Goldwyn  yesterday  return- 
ed to  Hollywood.  The  entire  Gold- 
wyn organization  has  moved  today 
into  the  new  quarters  provided  for 
them  at  the  United  Artists  studio. 
New  offices  and  other  improvements 
were  made  to  a  value  of  $180,000  in 
order  to  accommodate  the  Goldwyn 
group.  Goldwyn's  production  sched- 
ule calls  for  five  pictures  for  1928. 


McManus    in    FBO    Film 

Elliott  McManus,  FBO  publicity 
writer  and  assistant  to  Jim  Seymour, 
has  been  assigned  a  role  in  "The 
Perfect  Crime,"  which  Bert  Glennon 
is  directing  with  Clive  Brook.  Mc- 
Manus will  appear  in  the  courtroom 
sequences.  Tully  Marshall  has  also 
been  cast  for  a  prominent  role  in  this 
picture. 


Signed  for  6 

Tiffany- Stahl  has  signed  E 
cardo  Cortez  for  six  picture 
At  present,  Cortez  is  workir 
in  "Prowlers  of  the  Sea,"  heir 
directed,  by  John  G.  Adolfi,  f 
the  company. 


Three  Pictures  Chosen 
for  New  Fox  S 

Three    pictures    have    already 
selected   for   Rex   Bell,   the   new 
cowboy    star.       He    is    now    ma 
"Wild    West    Romance,"    to    be 
lowed    by    "The    Cowboy    Kid" 
"The  Cvclone  Lover." 


Hogan  to  Direct  "Free  Lips' 

James    Holgan    will    direct    "I 
Lips"  for  First  Division  Distribut 
Fred   Windemere,   who   was   to   h 
directed  it,  instead  will  write  an 
inal,  which  he  will  adapt  and  di: 


A  Little  from  "Lots" 


Bf    RALPH    WILK 


Hollyzvood 

CHARLES  F.  REISNER,  the  di- 
rector finished  "Odd  Fellows," 
the  latest  Fields-Conklin  comedy, 
three  days  ahead  of  schedule  and  un- 
der the  budget.  "Chuck's"  "Steam- 
boat Bill,  Jr.,"  starring  Buster  Kea- 
ton,  will  soon  be  released.  He  also 
directed     Sydney     Chajilin     in     "The 

Better  'Ole"   and   other   comedies. 
*         *         * 

Passing  Sho^v:  George  Frank, 
Artie  Jacobsen,  Sid  Simon,  Jack 
Oakie  at  Long  Beach,  watching 
Bryant  Washburn  try  out  his  new 
act;  Felix  Young  ivaiting  for  his 
partner,  Myron  Selznick;  Frederick 
Chapin  giving  an  appreciative  pas- 
senger a  lift. 

+         *         * 

Hollywood  is  so  naughty  that 
it  has  no  night  clubs  and  Elinor 
Glyn  books  are  banned  at  its 
library.  "The  Captive"  caused 
Los  Angeles  dramatic  critics 
to  rise  in  arms. 

Dax'e  Selznick  is  in  training  for 
a,  tennis  match  with  his  brother, 
Myron,  who  is  a  veteran  with  the 
racquet.  Bill  Wellmann  is  training 
Dave.  Jim  Tully,  the  author  who 
is  a  former  prizefighter,  has  bought 
some  ice  cream  pants,  tennis  shoes 
and  a  racquet,  and  is  practicing  the 
net  sport. 


The  odor  of  arnica  is  noticeable  at 
FBO,  where  several  cripples  are  nurs- 
ing injuries.  Gloria  Swanson  is 
on  crutches,  due  to  a  tennis  accident, 
while  Robert  Bradbury,  supervisor  of 
westerns,  is  also  nursing  an  injury  to 
his  foot.  Dorothy  Yost,  the  scenarist, 
was  hurt  in  an  automobile  accident, 
as  was  Leon  d'Usseau.  Bill  LeBaron 
is    still    receiving    treatment    for    eye 

trouble. 

*         *         * 

Alfred  De  Gaetano,  the  film 
editor,  has  the  distinction  of 
having  edited  four  consecu- 
tive Harry  Laiigdon  comedies. 
He  was  one  of  the  first  editors 
employed  by  Fox. 


Furst  Going  to   Home   Ofifice| 

Robert  S.  Furst,  vice  president 
treasurer  of   First   Division   Distri| 
tors,   is   to   leave   in   a   few   days 
New    York    to   assume    an    executl 
position. 


June   Collyer   Cast 

Upon  her  return  from   New   Yc 
June     Collyer    will    begin     work 
"Part   Time   Marriage"   for    Fox. 


Columbia  Buys  Fannie  Hurst  PL 

Columbia  has  purchased  sen 
rights  to  "It  Is  to  Laugh,"  a  p 
b)'    Fannie    Hurst. 


Lois  Wilson  Assigned 

Lois  W'ilson's  first  assignment 
der  her  Columbia  contract  is  in 
Francisco,"  temporary  title. 


MacDonald  to  Direct 

Wallace  MacDonald  is  giving  i 
acting  to  become  a  director  and  w 
make  a  feature  for  First  Division  Di 
tributors. 


TIFFANY -STAHL  PRODUCTIONS,  INC. 

Announce 

That  they  have  in  the  course  of  production 
the  following  motion  picture  productions: 

THE  FORWARD  MARCH 

THE  POWER  OF  SILENCE 

THE  FALL  OF  HEAVEN 

SIX  HUNGRY  DAYS 

ALL  RIQHTS  PROTECTED 


THE 


ay,  April  12,   1928  ^^9^^  DAILV 


W 


The  Motion  Picture  Has  Taken  Its  Greatest  Strides 
During  the  Past  Ten  Years — It  Is  No  Longer  in  Its 
Infancy  But  Is  a  Big  International  Giant — The 
Progress  of  This  Great  Art,  Its  Trials,  Heartaches 
and  Humor  Will  Be  Fully  Covered  in  the 


TENTH  ANNIVERSARY 

NUMBER 

OF 

THE  FILM  DAILY 

OUT  MAY  24T" 


Not  Just  Another  Special  Edition  But  an 
Edition  of  Value  and  Human  Interest 
to  Everyone  in  Any  Way  Connected 
\  With  Motion  Pictures 


P 


m 


ir 


PHIL4PELPHM 

say  it's  ^irbanks  bes 


I'il 


PUBLIC  LEDGER:  "Fairbanks  latest 
and  best  film  must  necessarily  take  its 
wonted  place  among  the  finest  pictures  of 

the  year,  owing  its  high  rating  to  its  mar- 

• 

velous  beauty,  its  underlying  strains  of 
spirituality  and  novelty  and  its  intense, 
powerful  drama.  Doug  Fairbanks  is  still 
the  same  nimble  acrobat  and  daredevil  of 
old.  'The  Gaucho'  is  Fairbanks  most  pic- 
turesque role  in  several  years  and  he 
makes  the  most  of  it.  You'll  enjoy  Doug. 
If  you  care  for  advice,  go  and  see  'The 
Gaucho'  and  take  the  family  with  you." 

INQUIRER:  "'The  Gaucho'  is  Full  of 
Romance  and  of  Doug's  Agile  Stunts. 
Douglas  Fairbanks,  the  actor-producer 
came  to  the  Stanton  yesterday  to  gladden 
the  hearts  of  young  and  old.  Is  at  his 
best.  Dope  with  the  usual  Fairbanks 
swank  and  brilliancy.  He  always  brings 
something  new  to  the  screen." 


RECORD:   "The  theatre  was  crowd! 
The  picture  will  disappoint  no  Senor  Fal 
banks  admirer.    It  will  delight  and  thi 
them,  one  and  all.    'The  Gaucho'  is  a  b| 
crowded,  turbulent  affair,  full  of  hail 
riding  and  hard  fighting  and  every  cc| 
ceivable  variety  of  athletic  feat.    The 
was  plenty  of  suppressed  excitement 
the  auditorium.  Is  a  marvel.  He  can  stl 
vault  a  wall  higher  than  his  head  as  easil 
as  you  could  eat  a  fattening  ice  creaj 
cone.    Long  live  'The  Gaucho.'    Noboc 
will  find  the  two  hours  or  so  of  its  unre( 
ing  dull." 

EVE.    BULLETIN:    "Will    delight    t 
Fairbanks  fans.     There  are  fights  am 
flights  and  all  the  free  display  of  leapin 
posing,  running  and  jumping  for  whi 
the   acrobatic   hero   of   it   all   is   justlj 
famed." 


iAsli 


Book 
Now! 


^urt  Holds  Forcing  of  Arbitration  Is  Impossible, 


ALL  THE  NEWS 
ALL  THE  TIME 


|r  NON-THEATRICAL 
jMPETlTION  PROMISED 

IS  Asks  Exhibitors  To 
end  N.  W.  Meet  To 
Hear  Plan 

eapolis — Non-theatrical  show- 
;  to  be  stopped  in  the  North- 
^.  A.  Steffes,  president  of  the 
est  exhibitor  unit,  promises  in 
nent  calling  on  all  exhibitors 
territory  to  attend  the  an- 
nvention  May  1  and  2.  Stef- 
;  he  has  evolved  a  plan  to  ef- 
y    stop    non-theatrical    compe- 

her  feature  of  the  convention 
compulsory  arbitration,  with 
ociation  determined  to  abide 
decision  of  a  majority  of  the- 
vners  of  the  territory,  as  to 
r  arbitration  is  to  be  continued 
)ped. 


ijjman  Goes  East 
rranging  Distribution 

l-rcedman,  producer  of  "The 
I'  nient,"  is  en  route  to  New 
arrange  national  distribution 
iiction  Bridge,"  which  consists 
ne  reelers  dealing  with  bridge. 

C.  Work,  authority  on  bridge, 
red  in  the  series,  which  is  done 
inicolor.  Rex  Lease  and  Sally 
appeared  in  support  of  Work 
first. 


Signed  to  Direct 
For  British  Internat'l 

ly   ERNEST    IV.    FREDMAN 
'itor   "The   Daily   Film   Rente-r" 

ion  (By  Cable) — Denison  Clift 
en  signed  by  British  Interna- 
id  immediately  is  to  start  di- 
of  "Paradise,"  by  Sr  Phillip 
Betty  Balfour  is  the  star.  Clift 
iving  a  welcome  from  the  Bri- 
ade  which  remembers  him  for 
:tures  he  made  for  Ideal  a  few 
igo. 


ich  Join  with  British, 
nans  in  Move  vs.  U.  S. 

s  (By  Cable) — Europe's  cartel 
t  the  United  States  in  film  pro- 
n  and  distribution  is  a  step 
cojisummation  today  as  result 
reciprocal  deal  closed  by  Jean 
e,  leading  French  producer,  and 
1  and  German  film  interests, 
eal  was  closed  through  the  Cine 
ns  Co. 


36  COMPANIES  PROMISE  729 
FEATURES  FOR  NEXT  SEASON 


How  the  Line 

1927-1928   1928-1929 

Allied     Dist.     (Cruze)      20 

Amkino   1  * .  . 

Artlee    6  6 

Artclass     12 

Ayvvon     * .  . 

Bremla    1 

Chesterfield 8  14 

Cinema     Attractions     3  6 

Columbia     30  36 

Crescent    12 

Dailey,     U.     M 8 

Excellent     18  19 

FBO    58  60 

First   Division   18  18 

First    National     52  49 

Fux    52  52 

Goth:.m      14  30 

Gourland,    M.    J 6  12 

Hi-Mark      8  12 

Krellhar     5  ,8 

PRECEDENTS  ESTABLISHED 
ON  FREE-LANCERS' PACT 


li'est  Coast  Bureau,  THE  FILM  DAILY 
Hollywood — Conciliation  committee 
of  the  Academy  of  M.  P.  Arts  and 
Sciences  reports  that  a  precedent  has 
been  established  regarding  Sunday 
work.  A  complaint  stated  that  free 
lance  players  in  a  cast  had  worked 
all  of  a  Saturday,  Saturday  night  and 
until  6  A.  M.  Sunday,  the  charge 
being  that  the  producing  company 
did  not  count  the  six  hours  on  Sun- 
day as  Sunday  work.  Investigation 
proved  that  this  was  an  error  and 
that  the  free  lancers  had  worked  only 

{Continued    on    Page    8) 


ups  Compare 

1927-1928  1928-1929 

iM-G-M    54  56 

Merger    1  * .  . 

Millarde,     S.     S 10 

New  Cal 1 

Paramount      78  78 

Pathe     54 

Peerless     6  8 

Quality    12 

Raleigh      8 

Rayart     30  20 

Sterling     8  2 

Tittany-Stahl      24  36 

Ufa    12 

United    Artists    15  18 

Universal    61  63 

Warners    26  34 

Total      638  729 

♦Plans    Not    Set. 

$1,000,000  TO  BE  SPENT 
ON  RESEARCH  LABORATORY 


West  Coast  Bureau.  THE  FILM  DAILY 
Los  Angeles — One  million  dollars 
will  be  spent  the  first  year  in  in- 
stalling a  research  laboratory,  spon- 
sored by  the  Academy  of  M.  P.  Arts 
and  Sciences  and  financed  by  the  M. 
P.  Producers  Ass'n.  A  specialist  is 
being  engaged  this  month  as  a  re- 
search director.  Fred  Niblo  was 
toastmaster  at  .the  banquet  tendered 
to  the  Society  of  M.  P.  Engineers  by 
the  Academy  at  which  the  announce- 
ment was  made. 

Louis  B.  Mayer  praised  technicians 
(Continued    on    Page    8) 


Minneapolis  Decision  Cites 

Voluntary  Status  of  Boara 


Minneapolis — Arbitration  will 
be  Resumed  here  today,  fol- 
lowing disposition  of  the  War- 
ner case,  which  resulted  in  an 
exhibitor  walk-out  on  arbitra- 
tion. 


Minneapolis — It  is  "manifestly  im- 
possible" for  the  court  to  compel 
specific  performance  of  a  contract  of 
this  kind,  the  District  Court  here  held 
in  motion  of  Warners  for  a  tempor- 
ary injunction  restraining  the  arbitra- 


tion board  from  debarring  company 
cases,  because  of  the  firm's  refusal  to 
ai)ide  by  the  board's  decision  in  favor 
of  Hans  Pederson,  Jamestown,  N.  D. 
exhibitor.  The  company's  stand  has 
resulted  in  exhibitors'  withdrawal 
from  arbitration   in  the  territory. 

The  suit  was  not  brought  for  the  specific 
performance  of  the  arbitration  clause  in  film 
contracts  because  the  parties  to  the  contracts 
are  apparently  willing  to  arbitrate,  but  the 
board,  which  is  not  a  party  to  the  contracts, 
refuses  to  act,  the  court  held.  The  board  is 
not  a  governmental  agency,  nor  does  it  ap- 
pear to  be  an  official  board  of  any  corpora- 
(Continued    on    Page    6) 


Total   To   Be  Swelled  By 

Six  Products  So  Far 

Unannounced 

Copyright,    1928,    by    THE    FILM    DAILY 

Reproduction    in    whole    or    in    part    permitted 

with    Credit. 

Thirtv-six  organizations  have  lined 
up  729  features  for  1928-1929  season. 
The  only  major  organization  for 
which  plans   are  indefinite  is  Pathe. 

Amkino,  Aywon,  Brenda,  Merger 
Pictures  and  New  Cal.  Prod,  are  yet 
to  be  heard  from,  since  their  plans 
are  not  complete.  The  announced 
total,  therefore,  will  probably  reach 
between  750  and  765.  This  survey  is 
predicated  on  information  supplied  by 
producers  and  distributors.  Experi- 
ence in  compiling  an  analysis  of  this 
nature  shows  that  released  product 
always  varies  from  announced  prod- 
uct. In  other  words,  while  the  pro- 
posed releasing  total  is  in  the  neigh- 
borhood of  750  features,  it  is  difficult 
to  gauge  exactly  what  the  new  sea- 
son will  actually  bring  forth.  Trade 
conditions  are  often  responsible  for 
(Continued    on    Page    8) 

Expansion  Program  to  Be 
Launched  by  K.  C.  Circuit 

Kansas  City — M.  B.  Shanberg  has 
resigned  as  manager  of  Loew's  Mid- 
land to  devote  his  time  to  the  Mid- 
land circuit  of  theaters,  which  he 
heads.  The  Midland  firm  has  under 
way  an  expansion  program,  which 
will  result  in  annexation  of  a  num- 
ber of  theaters  to  the  chain.  H.  H. 
Maloney  succeeds  him  at  the  Mid- 
land and  Harold  Evans  will  take  over 
management  of  the  Newman.  Shan- 
berg still  retains  his  interest  in  the 
Loew   houses. 


Warner  Convention  to 
Open  April  27  in  N.  Y. 

Warners'  annual  convention  is  to 
be  held  April  27-29  in  New  York. 
Headquarters  will  be  at  the  Penn- 
sylvania Hotel. 

Fifth  of  Population 

Claimed  in  Membership 

Hackensack,  N.  J. — One-fifth  of  the 
total      population      of      the      United 
States    is    embraced    in    the    member- 
ship of  the  Lord's  Day  Alliance,  re- 
(Continued    on    Page    8) 


THE 


VgLXLIVNo.12     Friday,  AprU  13.1928     Price  5  Cents 


lOHN  W.  U1C0ATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York,  N.  V.,  and 
copyright  (1928)  by  Wid's  Films  and  Film 
Folk.  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  VicePresideni 
ind  Editor;  Donald  M.  Mersereau,  Treasurer. 
Business  and  Advertising  Manager.  Entered 
as  second  class  matter,  Slay  21,  1918,  at  the 
po'^t  office  at  New  York,  N.  Y.,  under  the  act 
ot"  March  i,  1879.  Terms  (Postagre  free) 
L"nited  States  outside  of  Greater  New  Yorl 
$10.00  one  year;  6  months,  $5.00;  3  months 
{3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY,  1650  Broad 
way.  New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday. 
New  York.  Hollywood,  California — Ralph 
Wilk.  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London — Ernest  W 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin — Lichtbildbuebiie. 
Friedrichstrasse,   225. 


Lee  Chapman  Firm  in 

Cleveland  Expanding 

Cleveland  —  Independent  Pictures. 
organized  two  months  ago  by  Lee 
Chapman  and  associates  for  distri- 
bution of  independent  pictures  in 
Ohio,  has  increased  its  scope  by  hav- 
ing added  S.  O.  Miller  and  M.  L. 
Wiener  to  its  board  of  directors.  Of- 
fices in'  Cincinnati  soon  will  be  open- 
ed. The  company  will  handle  all 
Rayart  product  for  the  coming  sea- 
son, as  well  as  many  other  spe- 
cials, including  Vilma  Banky  in  "The 
Lady  from  Paris,"  and  "Dough  and 
Dynamite,"  a  two-reel  Chaplin  re- 
issue. Lee  Chapman  is  general  man- 
ager of  Independent. 


Internat'l  Film  Exchange 
Opening  Branch  Offices 

Cleveland — Albert  A.  Milhnan  has 
t>pened  an  office  of  International  Film 
Exchange  here.  He  recently  opened 
a  New  York  office.  Cleveland  is  the 
first  of  a  series  which  will  be  na- 
tional ui  extent.  John  McKay,  for- 
mer general  manager  of  Mayflower 
Pictures,  is  at  the  head  of  Interna- 
tional Lxchanges.  The  company  will 
release  its  hrst  picture  locally  on 
May  1,  and  one  every  three  weeks 
therafter.  The  line-up  includes  "Love 
Eternal,"  with  Vilma  Banky;  "The 
Legend  of  Love,"  with  Qreta  Garbo 
and  Lars  Hanson,  dir.ected  by  Mau- 
ntz  btiiler;  "Husbands'  or  Lovers," 
with  Emil  Jannings;  and  "The  Rus- 
sian Revolution,"  taken  by  camera- 
men of  Soviet  Russia  showing  the  ac- 
tual overthrow  of  the  czar  regime,  the 
rise  and  fall  of  Kerensky,  Trotsky 
and  Leriine. 

Millman  was  formerly  with  the 
Capitol  Film  Exchange  and  Universal 
at  riiuadelphia. 


"BLUE  LAW  "MOP 
AT  SEVERAL  POINTS 

Cleveland — Sunday  shows  may  be 
operated  at  Shaker  Heights,  exclu- 
sive residential  suburb,  so  far  as 
council  members  and  police  are  con- 
cerned, the  mayor  has  announced., 
following   a    meeting   of    the    council. 

Plans  for  a  theater  at  Kinsman 
and  Lee  Roads  had  been  discussed, 
and  the  council  was  asked  its  atti- 
tude on  Sunday  closing  before  pro- 
ceeding. Van  Aken  said  there  is  no 
law  against  Sunday  shows  and  mem- 
bers of  the  council  agreed  not  to  pass 
any  adverse  legislature. 


Considine    Arriving    April    21 

John  W.  Considine,  Jr.,  arrives  in 
New  York  April  21  to  arrange  pre- 
miere of  John  Barrymore's  "Tem- 
pest."   


Steiner  Sells  Territories 

William  Steiner  of  New  California 
Films  has  sold  "Tracy,  the  Outlaw" 
to  Photocraft  Prod.,  New  York;  A. 
C.  Stein,  Baltimore  and  Washington' 
Liberty,  Philadelphia,  and  Photo-Art 
Prod.,  Dajas  and  Denver. 

Hoover   Building 

Oklahoma  City— Ground  has  been 
broken  for  the  1,000-seat  theater  to 
be  built  at  Elmwood  Park  by  T  A 
Hoover. 


Spanish  Stage  Suffers 
,/5<>n»  Film  Competition 

Madrid-Long    fought     battle     for 
supremacy,   waged   between  the   leei- 

Its  way,  the  reason  being  in  addition 
to  competition  of  the  c^'n  mas  ha" 
«ood  new  plays  are  few  and  far  be- 
tween, while  actors  in  the  front  rank 
h^ve  ceased  to  please. 

CaU 
WAFILMS,   Inc. 

Walter  A.    Putter.   Pret. 
Library  Stock  Scenes 

New    York  „„,, 

130  W   4fith  Cf  /     T  Hollywood 

Bryan;  'si s^  ^\  ,  ,,''^3-^?."  S^hlesinger 


Buy   Interest  at   Bowie 

Dallas— P.  S.  and  T.  D.  Stalhngs 
have  taken  o.ver  the.  Majestic  at 
Bowie,  Tex.,  having  purchased  in- 
terest  of   C.    E.'Stailings. 

Spooners  Broken  Up  at 
Chatham,  Ont.,  House 

Chatham,  Ont.— Manager  A.  P. 
Drqhan  of  Griffin'.s  ,has.  .effectively 
and  permanently  broken"  up  'the 
"spooners."  Noting  a  growing  ten- 
dency on  the  part  of  young  couples 
to  cuddle  up  during  performances, 
Drohan  hit  upon  a  unique  "break" 
system.  When  loving  patrons  are 
now  noticed  by  ushers,  the  latter 
pass  them  a  card  on  which  is  printed 
"Kindly  Change  Your  Position."  The 
'effect  IS  instantaneous.  So  far,  no 
one  has  resented  the  printed  hint. 

Fred   Thomson  in   New   York 

Fred  Thomson  arrived  in  New 
York  yesterday.  He  will  be  here 
al3out  a  week  before  returning  to  the 
Coast  to  begin  work  on  a  picture 
based  on  the  life  of  "Kit"  Carson, 
ihomson  is  accompanied  by  J  M 
Jerauld  of  the  Paramount  publicity 
department. 


Omaha— ."Blue"  laws  are  under  fire 
in  a  number  of  Nebraska  towns.  C. 
B.  Marks,  Rex,  Albion,  has  succeed- 
ed in  obtaining  a  referendum.  Wake- 
field and  Wayne  will  vote  on  Sunday 
shows  at  their  regular  elections  and 
at  Newman  Grove  liberalization  of 
the  Sabbath  also  is  sought. 

Cardington,  O.  —  Fred  Hindman 
was  fined  $50  and  30  days  for  keep- 
ing the  Dreamland  theater  open  on 
Sunday.  The  s.enttnce  was  suspend- 
ed, however,  when  Hindman  prom- 
ised not  to  open  again  on   Sunday. 


Bloomington,  111. — A  hot  campaign 
for  Sunday  shows  will  be  determined 
here  for  patrons  when  film  interests 
have  the  question- on  the  April  ballots 
again  for  voters. 


Butler,  N.  Y. — Sunday  shows  were 
defeated  in  an  informal  referendum 
here,  costs  of  which  were  paid  by 
owners  of  the  Butler  theater. 

McAlester,  Okla.— Repeal  of  the 
Sunday  closing  ordinance  was  de- 
feated   in    the    referendum    held   here. 


Palmyra.    N.    Y. — By    vote    of    414 
to  204,   Sunday  shows  were  defeated. 

Theater  Aids  Children 
in  Stricken  Mine  Zone 

Cambridge,  O.— Several  hundred 
articles  of  food,  including  canned 
vegetables  and  fruits,  wearing  apparel 
and  $20.55  in  cash,  were  received  at 
the  Colonial,  when  the  C.  and  M. 
Amusement  Co.  through  Manager 
Fred  E.  Johnson,  staged  a  benefit 
preformance  for  the  starving  children 
of    Guernsey    County. 


Now  in  preparation  for  season  1928-1929 

^'SOMETHING  TO  LOVE" 

By  Adele  Buffington 

ANOTHER  QOTHAMBUILTFOR  BETTER  PROFITS 

ALL  RIGHTS  PROTECTED 

Lumas  Film  Corporation 

Sam  Sax,   Pres.  gudd   Rogers.   Vice   Pres. 

1650  Broadway  ^few  York  City 


Contract  and  Brookhj 
Bills  Seen  as  Highli 

Pittsburgh— The  new  uniforr 
tract  and  Brookhart  bill  are  ex 
to  be  chief  topics  of  discussion 
meeting  of  exhibitors  of  the 
tory  here  April  16.  A  delegatl 
Cleveland    exhibitors    will    atte 


Radio  Station  in  Warner  H 

Hollywood — Warner     Bros. 
station,  KFWB,  will  move  this 
from   the   studio  to  the   new  V 
theater  at  Hollywood  Boulevar 
Wilcox  Ave. 


M-G-M   Buys  Butte  Rous 

Butte,  Mont.— Louis  Rosei 
stating  he  was.  acting  for  M 
has  purchased  the   Empress  he 


EACH    R"  .-ERVlUG 
POSSESSED 

"  CHAIRS 

P    ^.  Andrews 
lAanager 


EXHIBITORS 

NEED  THIS   BOCI 

I 

1000  Paj 
Cloth  Boi 

FRl 

TO 

Film  Dal 

SUBSCRipl] 

covers] 

EVERYTHil 

GOES 
EVERYWHJI 


In 
ar 


\li 


"famous  novel  now 


great  JJMura 


RAMONA 


Inspiration  Pictures^  Inc. 
and  Edwin  Carewe  presents 

Helen  Hunt  Jackson's 
American  Love  C/assfc 

■  supported  bu 

I    Warner  Baxter 

Vera  Lewis  >  Roland  Drew 
Michael  Visaroff 

*,  EDWIN  CAREWE 

PfKpOUCTION 


Los  Angeles 

"Tremendous  business 
first  week  of  UNITED 
Artists.  Second  week, 
Holy  Week,  as  good 
as  first.  Remarkable 
record." 

Telegram 

ULniieci  ^yi\ 


Pittsburgh  ? 

"Ramona  at  Pennplayed 
to  one  of  biggest  week's 
theatre  has  had  since 
opening." 

Telegram 


■i 


rtts 


SOLD         I  N  D  I  V  I  O  U /K  LLV.         ON 


II 


I  dure 

MER.it    r—^--^e'— 


IT 


Spyros  P.Skouras-w/io  A/ioa/s  ^sonjs 

^^Tenderloin  is  a 

boK-oit\ce 
na\ur  aV " 


AA27  42  WL  ST  LOUIS  MO  8 
SAM  E.  MORRIS 

WARNER  BROS  NEW  YORK 
TENDERLOIN  OPENED  TO  TR2MEND0US  BUSINESS  STOP  AS 
BOX  OFFICE  ATTRACTION  IS  A  NATURAL  STOP  WARNER 
BROS  TO  BE  CONGRATULATED  ON  THIS  OUTSTANDING  BOX 
OFFICE  ATTRACTION  REGARDS 

SPYROS  P  SKOURAS 

GRAND  CENTRAL  THEATRE 


\ 


'S.-- 


J?  Si 


A   • 


D'.VB462   NL   TOLEDO   OHIO   9 
SAM   E  MORRIS 

V/ARNER  BROS  NS'.V  YORK 
TENDSRLOn:  IS  A  SETISATION  STOP  PRESS  ACCLAIliS 
IT  MOST  THRILLING  PICTURE  IN  YEARS  ATTENDANCE 
RECORD  Fir! ST  T.70  DAYS  SMASHED  STOP  COMGRATULA 
TI01!S    AND   REGARDS 

JACK   OCONNLLL 
VITA   TEI.iPLS 


Warner  fi: 


t 


Dolores  Costell 

Conr. 
Available  Now  I  M'n 


COLUMBUS   OHIO   944  A  APRIL  9  1928 

SAM   E.   MORRIS 

WARNER   BROS     NOT  YORK 
TENDERLOIN   SCORED   SENSATIONAL  HIT    STOP   COMl/iENT 
AS   GOOD  AS   JAZZ   SINGER    STOP  FIRE   DEPARTMENT 
STOPPED   TICKET   SALE  EARLY  LAST   NIGHT   IN   SPITE 
OF   STRONG   OPPOSITION   CONGRATULATIONS, 

J  REAL  NETH 

GRAND  THEATRE 

CC532   59  2   EXTRA  NL  SPOKANE  V/ASH 
SAM  E  MORRIS 

'.VARNl^R  BROS  HE'.;  YORK 
TEND.^,RLOIN  DOING  TREKENDOUS   BUSINESS   STOP   OPENING 
DAY  KATINEK  AND  EVENING  BIGGER   THAN   JAZZ   SINGER 
STOP  WONDERFUL  COMMENTS   ON   PICTURE  FROM   ALL   SIDES 
STOP   SINCERELY   CONGRATULATi:   V/ARNER   BROS  KINDEST 
REGARDS 

RAY  A  GROMBACHKH 

LIBERTY  THEATRE 

I.Real  UetU -who  knows  -sa(fs 

Fire  department 

stopped  the 
Vxcket  saVe " 

resent 

n  lenderloiii' with 

<agel 

n  you  need  it/ 

J. 


THE 


jg^ 


DAILV 


Friday,  April  13, 


K 


Decision  Cites 

Status  of  Board 

{Continued  from  Page  1) 
tioii.    It  appears  to  be  a  mere  voluntary   com- 
mittee,    selected    by     three    corporatu.ns    and 
governed   by  a   set  of  rules  adopted  by   them. 

It  is  manifestly  impossible  for  the  court 
to  compel  the  specific  performance  of  a  con- 
tract of  this  kind.  The  service  to  be  ren- 
dered is  of  such  a  distinctly  personal  nature 
that  its  performance  necessarily  involves 
the  active,  unconstrained  co-operation  of  the 
defendants  tliemselves.  Their  mere  pres- 
ence at  a  hearing  might  be  compelled,  but 
we  cannot  compel  them  to  hear  and  remem- 
ber the  testimony,  or  to  use  their  judgment 
in  determining  the  issues.  The  court  does 
not  act  in  a  mediatory  capacity.  It  does 
not  make  orders  unless  it  is  able  to  enforce 
them. 

Plaintiff  forgets  that  it,  and  the  parties 
with  whom  it  has  controversies,  are  always 
at  liberty  to  submit  their  disputes  to  other 
arbitrators.  There  is  nothing  ofificial  or  ex- 
clusive about  this  board,  although  it  apparent- 
ly has  considerable  prestige  in  the  motion 
picture  world.  The  parties  have  not  been 
deprived  of  their  rights  to  arbitrate  their 
disputes.  They  have  merely  been  denied  the 
services    of    this    board. 

It  is  urged  that  the  plaintiff  will  occupy 
an  unfavorable  position  in  the  market  if  it 
cannot  include  the  privilege  of  arljitratiou 
by  this  board  in  its  future  contracts  with 
theater  owners.  But  the  right  to  command 
the  future  services  of  the  board  is  in  any 
event  entirely  beyond  the  purview  of  this 
suit.  If  the  board  is  under  any  legal  obliga- 
tion to  serve  the  plaintiff,  such  obligation  is 
based  upon  a  series  of  implied  contracts. 
Each  of  such  contracts  is  necessarily  lim- 
ited to  a  specific  transaction.  After  the 
passage  of  the  resolution  complained  of 
(the  resolution  denying  further  arbitration 
on  Warner  Brothers'  suits),  no  further  con- 
tractural  obligations  could  be  implied.  The 
board  cannot  be  compelled  to  assume  new 
obligations    indefinitely. 


Gherke  Buys  at  Cleveland 
Cleveland — Conway    &    Karl    have 
sold   the   Rivolj   to   Ed    Gherke. 


Gerard  Would   Bar  "Dawn" 

Injunction  suit  to  prevent  showing 
of  "Dawn,"  British  picture  based  on 
the  life  and  execution  of  Edith  Cavell, 
war  nurse,  is  planned  by  James  W. 
Gcrarci,  war-time  ambassador  to 
Germany.  Arch  Selwyn  is  preparing 
to  open  the  film  at  the  Times  Square 
theater,    New   York. 


L.  &  T.  Changes 
Chicago  —  Lubliner  &  Trinz  has 
made  several  changes  in  house  staffs, 
with  the  closing  of  the  Pantheon  on 
the  North  Side,  Lou  Weil,  manager, 
has  gone  to  the  Vendome  and  Ray 
Fris  has  been  transferred  to  the  Pick- 
ford. 


New  Lake  Wales,  Fla.,  Theater 

Jacksonville,  Fla. — Lake  Wales  In- 
vestment and  Amusement  Co.,  head- 
ed by  N.  W.  Remond,  will  operate 
the  $100,000  theater  to  be  built  at 
Lake    Wales,   with  capacity   of    1,000. 


Kennedy   Now  with   Steffes 

Minneapolis — S.  P.  Kennedy,  for- 
mer manager  of  the  Madison  Square. 
Chicago,  is  new  manager  of  W.  A. 
Steffes'   New   Logan. 


Adair,  Okla.,  House  Changes  Hands 

Adair,  Okla.  —  Bert  Cubitt  has 
taken  over  operation  of  the  Joy  from 
Lee  &  DeLozier. 


Tri-State   Chain  Gets  Another 

Heber  Springs,  Okla.  —  Tri-State 
Theaters,  which  has  a  chain  of  25 
houses,  has  taken  over  the  Liberty 
here  from  Harvey  Miller. 


NOW  READY  FOR  OCCUPANCY 

Office  Space  in 

WARNER  BROTHERS 
THEATRE  BUILDING 

N.    E.    Corner    Hollywood    Blvd.    and    Wilcox    Ave. 
HOLLYWOOD  CALIFORNIA 


A  modern,  up-to-minute  office 
building  in  the  heart  of  Hollywood 
especially  suitable  for  Managers — 
Bookers  —  and  those  connected 
with  the  Theatrical  and  Motion 
Picture  Industries. 

Leasing  Department 
JOE  TOPLITZKY  COMPANY 

Exclusive  Agents— 205  H.  W.  Hellman  Building 
Los  Angeles,  California 


Financial 


Five  Directors  to  Be 

Named  by  Paramount 

Five  directors  will  be  elected  at 
annual  meeting  of  stockholders  of 
Paramount,  to  be  held  April  17. 
Stockholders  will  be  asked  to  approve 
action  of  directors  in  entering  into 
personal  contracts  with  board  mem- 
bers, authorize  changes  in  the  capital 
stock  made  appropriate  bj'  the 
redemption  on  Feb.  1  of  all  the  out- 
standing preferred  stock  of  the  cor- 
poration including  a  reduction  in  the 
number  of  shares  of  capital  stock 
which  may  be  issued  by  the  number 
of  shares  of  preferred  stock  hereto- 
for  authorized  to  be  issued,  a  classi- 
fication of  the  remaining  number  of 
shares  of  capital  stock  which  may  be 
issued  as  common  stock  without  par 
value,  and  a  change  in  the  statement 
respecting  the  capital  of  the  corpora- 
tion. 


Loew    Boston   Dividend 

Boston — Loew's  Boston  Theaters 
will  pay  quarterly  dividend  of  15  cents 
May    1    to  stock  of  record  April   16. 


Fox   Paying    Dividends 

Quarterly  dividend  of  |1  on  Fox 
Film  "A"  and  "B"  will  be  paid  April 
15  to  stock  of  record  March  30. 


Pathe    Meeting    April    24 

Dividend    meeting    of     Pathe     Ex- 
change   is    scheduled    for    April    24. 


Standard    Retrenching 

Cleveland — Standard  Film  Service 
Co.  has  adopted  a  retrenchment  pol- 
icy in  all  of  its  offices,  which  includes 
Cleveland,  Pittsburgh,  Cincinnati  and 
Detroit.  Work  of  all  departments 
has  been  concentrated  so  as  to  cut 
overhead.  The  sales  department  was 
left  intact,  however. 


Four  B.  &  K.  Dividends 

Chicago — Four  dividends  of  Bala- 
ban  &  Katz  have  been  declared.  Di- 
vidends of  25  cents  on  the  common 
are  to  be  paid  May  1,  June  1  and 
July  1,  respectively,  with  a  preferred 
of  $1.75   on  July   1. 


B.   &   K.   Restoring   Programs 

Chicago — Balaban  &  Katz  has  or- 
ganized the  B  and  K  Magazine  Co. 
to  publish  a  house  organ  program 
for  the  various  houses.  The  new 
company  has  a  capital  of  $20,000.  A 
couple  of  years  ago  the  circuit  used 
programs  at  the  loop  and  neighbor- 
hood houses  but  gave  the  plan  up 
after  a  trial. 


New  Issue  of  Canadian 
Famous  Bonds  Offered 

New  issue  of  $5,000,000  of  six  per 
cent  first  mortgage  20-year  sinking 
fund  gold  bonds,  series  "A"  of  Fa- 
mous Players  Canadian  Corp.,  are  be- 
ing offered  by  the  Royal  Securities 
Corp.,  New  York.  The  bonds,  dated 
April  1,  1928,  expire  April  1,  1948. 
They  are  priced  at  100  and  accrued 
interest  to  yield  six  per  cent. 


Quotations 


High 

.    41J4 


(s)    Am.     Seat.     . 
*(c-b)   do     6s     36 

Bal.    &    Katz..    74 
(c)   Con.    Fm.    Ind.    16 

(c)        do    pfd 24J4 

(s)   East.     Kodak     .173?^ 

*(s)      do     pfd 

*(c)    Film    Insp 

(s)   First  Nat.  pfd..  106 

fs)    Fox    Fm.    "A".    82H 

(c)   Fox  Thea.   "A"  21)4 

*(c)    Intern.     Proj 

(b)    Keiths    6s    46. 

(s)        do    com.     .  . 

(s)        do    pfd.     .  .  , 

(s)    Loew's,  com.    . 

(s)     do.     pfd.     . ,  , 

(b)      do     6s     41WW.111 

(b)      do    6s41x-war.l02 

(s)   M-G-M   pfd.    ..25^ 

(s)   M.     P.     Cap..  .      7 

*(s)    Orph.    Cir 

*(s)     do     pfd 

(s)    Para.     F-L 

(s)        do     pfd. 

(b)        do    6s    47 

(b)    Par.By.5/3s5 1.103 

(s)   Pathe    3% 


Low 


74, 
16 

24Vi 

171J4    172 
126 


Close 

.41  y, 

10454 
7A  ,- 
W   • 

2'4^ 


106 

8154 
21 


4 
106 

21 H 


.    99 

19^^ 
•    93H 

.103 


99 

19 

93J4 

69^  12,3 
103  3 

110/a   15,0 


99 

19 

93J4 

69 
103 
110^ 

lOm  101?^ 

2S7A  2sy» 

6M  7 

29 

99'X 

1195^^  noYi 

121H 

loo-;-^  ioo'4  100 5^ 

102^  10254 


3.2 
4,8 

1,6 


.  12'1 


(s)        do     -'A"     .  .  .    14^ 

*(b)     do    7s    37 

(o)   Roxy    "A"     ...    32 
(o)        do    nnits     ...    34 
(o)        do    com.     ...      7 
(o)    Skouras     Bros..    37^2 
Stanley    Co.     .  .    4654 
(o)   Technicolor      .  .      2 
(c)    Trans-Lux      .  .  .      4J4 
(o)    United  Art.    ...    13 
(o)        do     pfd.      ...    80 
*(o)    Univ.    Ch.cora.     2 
*(o)     do    pfd.     ...   80 
(c)    Univ.     Pict.      .    22J4 

*(s)      do     pfd 

(c)    Warner     Bros..    2814 
(s)        do     "A"      ...    33 
(c-b)   do    6^s    28.  .114 


V/i 
14 

34" 
36 

8 
39/2 
43^ 

4 

4 '4 
15 
85 

85" 

22M 

261^ 
32  k 
114 


354 

14/8 

63 


43?^ 


4J4      2,60 


2254 
96  ^^ 
265^ 
32/ 
114 


101 


*  Last    Prices    Quoted. 

(b)  Bond    Market. 

(c)  Curb    Market. 

(0)   Over  the   Counter    (Bid  and   Asked). 
is)    Stock   Exchange. 

NOTE:    Balaban  &  Katz  is  listed   in  Chicago; 
Skouras.    St.    Louis;    Stanley,    Philadelphia. 


EDWARD  B.SMITH 
&C0. 

Membtrs  New  York,  Fhiladelfhta 
and  Boston  Stock  Exchanges 


Corporate 
Financing 


Philadelphia 
New  York  Boston 


o  be  ten  years  young 

is  far  better  than 

o  be  five  years  old 


-MAY  1918  THE  FILM  DAILY  may  19x8- 


Bigger! 
Stronger! 
Better! 
Snappier! 


I 


Noifv  in  preparation  an  Issue 
of  tremendous  Importance  to 
every  one  In  the  Industry. 

THE    TENTH    ANNIVERSARY 
NUMBER  OF 

THE  FILM  DAILY 

j 

Every  exhibitor  In  the 
country  ^wlll  receive  a  copy 
of  this  Issue. 


The  most  ^widely  quoted  and  fastest  gro^wing 
publication  in  the  Motion  Picture  field 


$1,000,000  To  Be 

Spent  on  Laboratory 

{Continued  from  Page  1) 
for  the  work  they  have  accomplished, 
regretting  producers  have  not  been 
actiyc  enough.  President  Daniel  B. 
Clark  cited  aims  of  the  American 
Society  of  Cinematographers  at  the 
banciuet  addressed  by  Willard  B. 
Cook.  Milton  Sills,  Dr.  C.  E.  K.  Mees 
and  L.  A.  Hawkins. 

Today's  S.M.P.E.  program  include.- 
reading  of  the   following  papers: 

"Theater  Management,"  by  Harold  B. 
Franklin,  West  Coast  Theaters,  Inc.,  I.os 
Angeles.  ,     _     - 

"Continuous  Projectors,"  by  J.  F.  Leven- 
thal.    New    York. 

"The  Effect  of  Projection  Angle  I  pon 
the  Seating  Capacity  of  the  Theater"  and 
"Application  of  the  Tandem  Condenser  to 
the  High  Intensity  Projection  Arc,"  by  Roger 
M.    Hill,    Consulting    Engineer,    Atlanta. 

"The  Importance  of  Good  Projection  to  the 
Producer,"   by   F.   H.    Richardson,   New   York. 

"Hollywood  and  the  16  mm.  Film,"  by 
J.  B.  Carrigan,  Editor,  "Amateur  Movie 
Makers." 

"The  Incandescent  Tungsten  Lamp  in  the 
Motion  Picture  Studio,"  by  F.  A.  Benford, 
General  Electric  Co.,  Schenectady. 

"The  Use  of  Incandescent  Equipment  in 
Motion  Picture  Photography,"  by  Peter  Mole, 
president,    Mole-Richardson,    Inc.,    Hollywood. 

"Report  on  Experiments  on  Mazda  Light 
Ing,"  sponsored  by  the  Academy  of  M.  P. 
Arts  and  Sciences  and  prepared  by  the  Re- 
search Committee  of  the  Society  of  Cinema- 
tographers. 

"The  Aperture  of  Motion  Picture  Lenses," 
by  J.  Dubray,  Technical  Editor,  "American 
Cinematographer." 

"Camera  Lenses  for  Motion  Picture  Photog- 
raphy," by  \V.  B.  Rayton,  Director  of  Re- 
search, Bausch  &  Lomb  Optical  Co.,  Roch- 
ester. ' 


Educational  Heads  Conferring 

E.  H.  Allen,  general  manager,  and 
Jack  White,  director-in-chief  of  the 
Educational  Studios,  are  in  New 
York  for  their  annual  conference 
with  E.  W.  Hammons,  president  of 
Educational,  setting  production  sched- 
ules for  next  season.  In  addition  to 
Allen  and  White,  two  of  Educational's 
stars,  Lupino  Lane  and  Dorothy  De- 
vore,  are  in  Manhattan  for  vacations. 


Keaton  Starts  Picture 

Under  direction  of  Edward  Sedg- 
wick, Buster  Keaton  yesterday  be- 
gan "The  Newsreel  Man"  in  New 
York.  Marceline  Day  plays  opposite 
the  star. 


Remodel  Broken  Arrow  House 

Broken    Arrow,    Okla.— The    Crys- 
tal here  has  undergone  remodeling. 


Chicago  Rackets 

Chicago  —  If  you  pick  out 
your  theater  you  might  be  able 
to  get  a  meal  with  your  admis- 
sion these  days.  At  the  Woods 
a  big  coffee  company  serves 
coffee  free;  at  the  Cort  you  can 
get  tea;  at  the  North  Center 
you  can  get  chinaware  to  cook 
your  tea  and  coffee  in  and  at 
other  North  Side  houses  you 
can  get  candy  bars  to  eat  and 
a  couple  intend  giving  away 
peanuts  when  they  show  "The 
Circus." 


Seymour  Named 

Los  Angeles  —  James  Sey- 
mour has  been  appointed  as- 
sistant to  Joseph  P.  Kennedy, 
F  B  O  president.  Lance  Heath 
has  been  named  to  succeed  him 
as  publicity  director  at  the 
studios. 


Fifth  of  Population 

Claimed  in  Membership 

(.Continued  from  Page  1) 

form  organization  which  sponsors  the 
"Sour  Sabbath,"  its  secretary,  Dr. 
H.  L.  Bowlby,  stated  here  in  an- 
nouncing the  state  "blue"  laws  will  be 
invoked  to  prevent  Sunday  shows. 
Dr.  Bowlby  attacked  Clarence  Dar- 
row,  noted  attorney,  who  in  the 
March  issue  of  "Plain  Talk,"  scored 
the  Alliance  and  "blue"  laws. 


Des  Moines  Supply  Dealer  a  Suicide 

Des  Moines — Verdict  of  suicide  was 
returned  by  the  coroner  here  in  death 
of  Samuel  S.  Schwartz,  accessory 
dealer,  who  swallowed  acid.  He  had 
been   in  ill  health  for   some   time. 


Oliver  Managing  Coming  House 

Corning,  N.  Y. — G.  E.  Oliver  has 
taken  over  management  of  the  State 
and  Princess,  Schine  houses^succeed- 
ing  William  McDonough,  who  now  is 
at  the  home  office  at  Gloversville. 


New   Goldwyn  Player  Arrives 

Walter  Butler,  selected  by  Sam- 
uel Goldwyn  as  successor  to  Ronald 
Colman  in  male  leads  opposite  Vilma 
Banky,  has  arrived  in  New  York. 


Smith   to    Lease    New   Tulsa    House 

Tulsa,  Okla. — Fred  Smith,  who  has 
the  Main  Street  and  Orpheum  here, 
will  lake  over  the  8S0-seat  Circle 
when  the  house  is  completed. 


Loew's,  Richmond,  Opens 

Richmond,  Va. — Loew's  theater, 
seating  2,500,  first  of  this  city's  at- 
mospheric houses,  has  opened. 


Moundsville    Showman    Dies 

Cleveland — Heart  ailment  caused 
death  here  of  M.  A.  Sybert,  Mounds- 
ville, W.  Va.,  showman. 


Vincent  Now  at  'Frisco 

San  Francisco — F.  F.  Vincent,  Uni- 
versal exploiteer,  has  been  transferred 
here  from  Seattle. 


New   Theater   for    Chickasha 

Chickasha,  Okla.— Hall  &  Briscoe 
will  build  a  theater  costing  $200,000, 
between  Fifth  and  Sixth  Sts. 


Jerry  Steele  Buys  Two 

Oberlin,  O.— Jerry  Steele  has  pur- 
chased the  Rex  and  Apollo  from  the 
Oscar   Smith   estate. 


Marysville  Houses  Leased 

Marysville,  O.— Mary  Butora  has 
leased  the  Rex  and  Strand  from  John 
Stahl. 


Terrys  Building  at  Woodward 

Woodward,    Okla.   —   Terry    Bros, 
plan  to  build  a  $25,000  theater  here 


729  Features 

For  Next  Season 

(Continited  from  Page  1) 
changes  in  plans.  It  is  possible  that 
the  announced  schedule  will  be  lived 
up  to  or  augmented  by  new  com- 
panies. It  is  similarly  possible  that 
alterations  in  plans  will  result  in  a 
curtailment. 

Nine  new  feature  distributors  are 
to  make  their  appearance  next  season. 
These  are  AlHed  Distributors, 
Artclass,  Aywon,  Crescent,  U.  M. 
Dailey,  Quality,  S.  M.  Millarde, 
Raleigh  and  Ufa,  contributing  a  com- 
bined total  of  94  pictures  to  the  line- 
up. Twenty-eight  companies  now  ac- 
tive in  distribution  declare  ther  cur- 
rent year's  output  will  total  638  fea- 
tures. 

National  distributors  will  handle 
about  the  same  number  next  year  as 
this.  A  noteworthy  increase  in  activi- 
ties of  several  independents  supplies 
an  interesting  sidelight.  For  in- 
stance, Columbia,  will  have  36  next 
year  as  against  30  this  year;  Gotham 
will  increase  its  schedule  from  14  to 
30;  and  Tiffany-Stahl  from  24  to  36. 
On  the  other  hand,  Rayart  announces 
a  reduction  from  30  to  20  and  Sterl- 
ing  from   eight   to   possibly   two. 


No  Chicago  Change  fo*"  Gotham 

Reports  of  any  change  of  distribu- 
tion of  Gotham  product  in  the  Chi- 
cago territory  are  unfounded,  and  the 
product  will  continue  to  be  handled 
by  Jerry  Abrams.  Abrams,  who  is  in 
New  York  on  a  visit,  stated  yester- 
day. 


Precedents  On 

Free  Lancers'  Pa( 


(Continued  from  Page   1) 


.1 

d  1 


five  days  that  week  and  were  not 
titled  to  the  extra  day  for  Sun 
However,  the  company  agreed 
consider  the  Sunday  morning  hou: 
as  Sunday  work,  thereby  establishiu 
the   precedent. 

A  second  case  dealt  with  a  produi 
tion  that  had  been  discontinued  witl 
out  the  free  lancers  being  paid 
extra  week's  compensation,  as  pn 
vided  by  the  contract.  Investigatio 
developed  that  an  under-executin 
of  the  company  had  miscontrued  th 
provision  in  reference  to  picture 
abandoned  on  account  of  so-calle 
"Acts  of  God."  The  company  al 
lowed  the  claim  and  the  actors  wer 
paid. 

Another  precedent  was  establishe 
when  a  company  of  free  lancers  wa 
paid  one  week's  salary,  after  beini 
laid  off  due  to  injuries  to  the  star. 


|i  V 


Venice,    Cal.,    Exhibitor    Dies 

Los  Angeles  —  Funeral  service 
were  held  recently  for  George  J 
Cleveland,  39,  veteran  Venice  theate: 
owner,  were  held  here  recently  fol 
lowing  his  death  from  a  heart  at 
tack. 


FBO  Plans  Butte  Shipping  Deal 

Butte — FBO  is  planning  to  estab 
lish  a  shipping  office  here  in  connec 
tion  with  the  Pathe  exchange,  FBC 
now  ships  films  for  Montana  ac- 
counts from   Salt  Lake   City. 


PRODUCED 
FOR 


BREVITY 

— the  soul  of  wit — like- 
wise one  of  the 
chief   assets   of   the 

"OSWALD" 

cartoons 

— also 

another  contributing 
factor  in  the  heavy 
bookings  of  these  sub' 
jects. 

OSWALD 


Produced  by 

Winkler  Pictures 

INCORPORATED 


UniuersammLE^l  Carhoons 


HEWSPAPEK 
FILMDO^i 


NDWEEKL1 
ILH  DICES' 


rOL.  XLIV     No.  13 


Sunday,  April  15,  1928 


Price  25  Cents 


'efenanmm  ^ays 

YOUR! 
PLAYING  TIME  ok 


It's  A   hacmmic  Special  I 


h 


with  GEORGE  SIDNEY.  Patsy  Ruri^fillerGeorge 
Lewis,  Beryl  Mercer,  Eddie  Phillips,  Albert  Gran, 
John  Boles,  Josephine  Dunn,  Kathlyn  Williams. 
From  the  stage  play  by  Milton  Herbert  Gropper 
and  Max  Siegel.  Supervised  by  Carl  Laemmle,  Jr. 
Screen  adaptation  by  Al  Cohn.  An  EDWARD 
SLOMAN  Production. 


^  V-^Vfc      wc»v*iu.     11     ywu     diiv/Uxvj.     j^LiArj      cm     d  villi  dx  jr      ]-/iv.cwii  v.. 

Those  who  have  bought  it  for  one  day  can  safely  play  it 
two;  those  who  have  bought  it  for  two  days  can  safely 
play  three  or  even  four ;  those  who  have  bought  it  for 
three  days  can  play  it  four,  and  even  five  if  circumstances 
warrant  it. 


ain/UnivctsM  has  theVictxxrcs 


)on't  be  "licked" 
>y  the  weather  — 

vlake     your 
own 


Practical    suggestions   on 


Cooling  and  Ventilating 


In  this  issue 


¥; 


Equipment   prog- 
ress outlined  at 
S.  M.  P.  E.  Coast 
Meeting. 


' ?y-'y.'>i»»"    'ju    '    J  ■v.iwj^K3HiiP''^Br^ir»jiiiw 


■lU'W'i  111   JMT»tiWf">  r^  u  *sjfc^fcWfc« 


r 


^w 


Another 


SOWCRC 

€y  COMBDY   %tJ 


that's 


''even  better  than  There  it  isL. 
and  that  is  saying  apaqefuV 


kh 


an 


WHOOZIT 


"^'fliilllf! 


An  exhibitor  is  lagging  behind  if  he  overlooks  a  number  like 

this  Charley  Bowers  example  of  how  comedy  can  be  made 

more  effective  with  just  the  right  amount  of  novelty  and 

mystification.  It's  the  best  Bowers  comedy  we've  seen, 

even  better  than  "There  It  Is,"  and  that  is  saying  a  page- 

ful  when  you  consider  how  good  that  Bowers  comedy  was. 

Have  you  ever  seen  an  oyster  walk?  Have  you  ever  be- 
held a  cockroach  throw  china?  We  had  never  seen  these 
things  done  before  until  we  viewed  "Whoozit"  and  now 
we  believe  that  anything  is  possible — in  a  Charley 
Bowers  comedy.  More  amazing  than  Aladdin's  lamp 
or  the  magic  genii  are  these  mysterious  creations 


which  Bowers  introduces  occasionally  along  the  route  of  his 
comedy.  Bowers  has  also  utilized  the  idea  of  a  menace  al- 
ways piirsuing,  always  threatening.  This  menace  is  some- 
what similar  to  the  "  Fuzz  Faced  Phantom  "  in '  'There  It  Is. " 
Bowers  imagines  he  is  being  sought  after  by  this  menace. 
He  imagines  all  sorts  of  things — the  oysters  walking,  the 
roaches  hurling  saucers.  These  wild  phantasmagoria  are 
the  result  of  gas  which  Bowers  has  deeply  inhaled. 
While  in  his  drugged  state  his  mind  rivals  that  of  an 
opium  eater's  for  the  procession  of  events  coursing 
through  it  of  which  he  is  the  fantastic  central  figure. 

Decidedly  different;  a  first-rate,  cracker  jack  novelty. 
—MOTION  PICTURE  NEWS 


orthwest  Theater  Owners  Resume  Arbitration 


iTHE 

i^MEWSPAPEK 
^FILMDOM 


AHDWEEKLY 
FILK  DIGEST 


XLIV     No.  13 


Sunday,  April  15,  1928 


Price  25  Cents 


lOUNCE  NEW  EQUIPMENT 
AT  8.  MIL  MEETING 

i^lutionary  Changes  in 
Field  Predicted  by 
New  Product 

.„st   Bureau.    THE   FILM   DAILY 

\ngeles — New   devices,   which 

;    ve  revolutionary  in  the  equip- 

!    lield    were    announced    at    the 

i;  meeting  of  the   Society  of  M. 

nuineers,    which    is    winding    up 

rics   of   spring  meetings. 

tman     Kodak     is     offering     the 

ilitc  a  new  reflector  for  use  with 

[descent     lighting,     and     a     self 

I  ling  reel.     Hertner  Electric  Co. 

;inces    an    outfit    for    changing 

^T  batteries  in  case  of  sudden 

im   of?   of   electric   power.    Fred 

'ler   has   developed   a   new    cam- 

ipod.     William   F.   McLoughlin 

iiices  an  automatic  film  splicing 

inc.      Cooper-Hewitt   Co.   has   a 

nnibination   neon   and   mercury 

lamp.     National  Carbon  Co.  is 

•  cnig  panchromatic  carbons  and 

lole-Richardson    Corn,    new   in- 

I  scent    lamp    fixtures.      Mitchell 

!  ra   Corp.    is   offering    new   cam- 

ttachments. 

S.M.P.E.  has  elected  George 
I  an,  Thomas  A.  Edison  and  F. 
es  to  honorary  membership. 


F.  &  R.  Expanding 

Minneapolis — With  announce- 
ment that  deal  with  Fox  is  off, 
so  far  as  the  local  firm  is  con- 
cerned, comes  statement  that 
Northwest  Theaters  (Finkel- 
stein  &  Ruben),  is  planning  a 
$150,000  building  on  6th  St.,  be- 
tween Hennepin  and  First  Ave. 
N.,  to  house  general  offices  of 
the  firm.  This  is  the  forerun- 
ner of  an  expansion  program. 


]ylight  Projectors"  in 
jUse  at  Univ.  of  Illinois 

laua,   111. — Three  "daylight   pro- 

'   the   invention   of  Dr.   T.   T. 

'    of   the   University   of   Illinois 

i'lient  of  geology  are  in   use  in 

•ins    here.       The    machine    is 

tc    in    itself,    no    screen    being 

and    th§   teacher   operates    it 

lectures,     using     stereopticon 

"iden    cabinet    SO    inches    high 

-'   inches   wide    houses   the   pro- 

II  machine.     A  series  of  mirrors 

I    the   view   shown   on   the   slide 

"   line   to   another,   finally   casting 

1  ni  the  interior  on  a  glass  screen 

i  Hito  the  cabinet.     No  light  can 

t    the  box  and  a  full  focus  is  ob- 

ii  1. 


NON-THEATRICALS  AND 
PERCENTAGE  UNDER  FIRE 


Oklahoma  City  —  Officers  of  the 
Oklahoma  exhibitor  unit  are  pre- 
paring to  carry  out  the  mandate  of 
the  recent  convention,  against  non- 
theatrical  competition  and  percen- 
tage bookings,  and  now  are  study- 
ing the  situation.  The  convention 
denounced  non-theatrical  competition 
and  exchanges  serving  them,  and  de- 
cided that  Oklahoma  exhibitors  will 
buy  films  on  a  flat  rental  basis. 
Gambling  at  carnivals  also  was  at- 
tacked, and  county  authorities  are  be- 
ing asked  to  refuse  to  license  carni- 
vals which  have  gambling  devices. 

Belief  yvas  expressed  at  the  conven- 
tioa  that  it  would  be  but  a  short  time 
before  the  government  assumes 
supervision   of  all  picture   houses. 


HARMONY  RULES  FIRST 
MEETING  OF  ARBITERS 


40  PICTURES  ON  NEW 
TIFFANY-STAHL  LIST 


Forty  pictures,  instead  of  the  36 
previouslv  announced,  will  comprise 
the  Tiffany-Stahl  line-up  for  1928- 
29,  it  is  understood.  M.  H.  Hoff- 
man, company  vice  president,  arrives 
in  New  York  Sunday  to  complete 
plans  for  the  new  year's  product. 
Twelve  pictures  designed  as  specials, 
and  28  Gems  are  included  on  the 
list. 


NUMBER  OF  TOPICS  WILL 
MARK  PHILADELPHIA  MEET 


Philadelphia — Percentage  bookings, 
non-theatrical  competition,  the  Brook- 
hart  bill  and  the  new  uniform  con- 
tract, which  becomes  effective  May 
1,  are  subjects  to  be  discussed  at  the 
three-day  convention  of  the  eastern 
Pennsylvania,  southern  New  Jersey 
and  Delaware  unit,  which  starts 
Sunday. 


Ijjic  Week  Suggestions 
iOffered  by  Hays  Ass'n 

^  rRcstions  for  tieing  up  with  Na- 
I  Music  Week,  May  6  to  12,  have 
:£  prepared   for   exhibitors   by    the 
3    office. 


Imitating  Caesar 

THE  famous  Julius  is  reputed  to  be  the  only  fellow  who  could  do 
two  or  more  things  at  one  time  and  get  away  with  a  good  job.  This 
noted  personage  of  antiquity  thereby  started  an  argument  which 
has  been  mighty  keen  ever  since  his  day.  And  in  the  picture  business  it 
is  in  Hollywood  that  the  pros  and  cons  wage  more  fiercely  than  anywhere 
else.  For  instance.  The  case  of  Harry  Langdon  and  "The  Chaser." 
Langdon,  a  splendid  comic,  wrote  the  story,  prepared  the  scenario,  directed 
and   appeared   in    the   picture. 

Which,  perhaps,  explains  as  well  as  anything  else  why  "The  Chaser" 
is  the  picture  that  it  is.  Langdon  bit  ofif  far  more  of  a  task  than  he  could 
handle.  He  naturally  wrote  a  fat  part  for  himself.  The  director  had  to 
follow  the  script  and  since  Langdon  was  completely  the  works,  you  get 
such  long— and  often  unfunny — sequences  of  the  comedian  that  it  appears 
most  obvious  how  tough  it  was  for  him  to  keep  outside  of  the  camera 
Imes.  For  the  sake  of  Langdon  and  good  comedies,  Harry  should  know 
Letter. 

Schnitzer 

Joe  Schnitzer  is  waging  a  valiant  battle  against  bronchial  pneumonia 
and  its  dread  effects.  Together,  with  his  many  friends,  we  join  whole- 
heartedljf   in   the   rooting   for   his   recovery. 

KANN 


Equity  and  Justice  Clause 

Read  Into  Minutes 

of  Board 

Minneapolis — Equity  and  justice 
are  to  prevail  in  arbitration  proceed- 
ings in  this  territory,  the  arbitra- 
tion board  voted,  in  a  harmony  ses- 
sion which  marked  resumption  of 
proceedings  broken  off  Jan.  13.  At 
that  time,  exhibitors  withdrew  after 
Warners  refused  to  comply  with  a 
decision  of  the  board,  and  sought  an 
injunction  to  restrain  the  board  from 
outlawing  cases  of  the  company.  Ar- 
bitration was  resumed  after  the  dis- 
trict court  denied  the  application  of 
Warner. 

The  equity  and  justice  proviso  was 
made  a  part  of  the  business  of  Thurs- 
day's meeting,  on  instigation  of  W. 
A.  Steffes,  Northwest  exhibitor  unit 
president,  who  asked  that  the  arbi- 
tration agreement,  entered  into  by 
exhibitors  and  distributors  a  year 
ago  upon  suggestion  of  C.  C.  Petti- 
john,  be  read  into  the  minutes. 

Despite  the  large  number  of  cases 
on  the  docket,  one  case  consumed 
half  of  the  day.  This  was  case  of 
Pathe  against  Swanson  &  Edwards 
of  Ely,  Minn.  Testimony  revealed 
that  the  theater  had  under  contract 
300  features  and. 400  comedies  for  the 
coming  year.  Swanson  had  pur- 
chased Edwards'  interest  and  asked 
the  board  for  an  allocation  of  prod- 
uct. The  board  ordered  him  to  play 
the  pictures  at  the  rate  of  three  and 
one-half  per  week. 


U.  S.  GOV'T.  PRESENTS 
CASE  ON  FRENCH  DECREE 


Paris  (By  Cable) — Formal  presen- 
tation of  the  case  of  American  dis- 
tributors, as  they  are  affected  by  the 
French  quota  decree,  was  made  Fri- 
day by  Will  H.  Hays  to  Minister  of 
Public  Instruction  Hcrriott,  under 
auspices  of  the  American  Dept.  of 
Commerce.  This  followed  confer- 
ences Thursday  between  Hays  and 
Ambassador  Herrick,  which  lasted 
for    many    hours. 


»ilXlI¥lli.13    SiDday.  Apr.  15.1928    Pric»25CMts 


lOHN  ff.  AllCOATE 


Pobfisbtr 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  York.  N.  Y.,  and 
copyright  (1928)  by  Wid's  Fifms  and  Film 
Folk,  Inc.  J.  W.  Alicoate.  President  and 
Publisher;  Maurice  D.  Kann,  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager;  Entered 
as  second  class  matter  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y..  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  States  outside  of  Greater  New  York. 
$10.00  one  year;  6  months,  $5.00;  3  months, 
$3.00.  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica 
tions  to  THE  FILM  DAILY.  1650  Broad 
way,  New  York,  N.  Y.  Phone  Circle  4736 
4737-4738-4739.  Cable  address:  FIl™a?y' 
New  York.  Hollywood,  California — Ralph 
Wilk,  Ambassador  Hotel;  'Phone,  Drexel  7000 
and  Washington  9794.  London— Ernest  W. 
Fredman,  The  Film  Renter,  58,  Great  Marl- 
borough St.,  London,  W,  I.  Berlin— 
Lichtbildbuehne,  Friedrlchstrasse,  225. 


Actors  Are  Workmen  in  N.  Y. 

Albany,  N.  Y. — Actors,  whether 
artists  or  of  the  chorus,  are  "work- 
men," and  as  such,  entitled  to  bene- 
fits under  the  workmen's  compensa- 
tion law  in  New  York  the  Appellate 
Division  of  the  Supreme  Court,  Third 
Dept.,  has  ruled. 


K.  C.  Manager  Changed 

Kansas  City — Owing  to  ill  health, 
Arthur  Cole  has  resigned  as  manager 
of  the  Paramount  exchange  in  Kan 
sas  City.  Oscar  Morgan,  former 
manager  of  the  Dallas  Paramount  ex- 
change, is  taking  over  the  manage- 
ment of  the  Kansas  City  exchange. 


License    Granted    Over    Protests 

Despite  opposition  of  German  so- 
cieties, "Dawn"  has  been  licensed  by 
the  New  York  censor  board.  The 
film  was  assailed  by  Germans  at  a 
hearing. 


Goldstein   with   Universal 

Jack  Goldstein  has  joined  Univer- 
sal in  charge  of  Brooklyn  sales.  No 
successor  has  been  named  at  Com- 
monwealth. 


"Last  Moment"  at  "Pop"  Prices 

"The  Last  Moment,"  Zakoro  Film 
Corp.  sensational  film,  goes  into  the 
Cameo  Saturday  for  a  run  at  popu- 
lar prices. 


When  you  think  of 

I  N  S^U  R  A-N  C  E 

you  are  thinking  of 

S  T  E  B  B  I  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Errant     3040 


THE 


i^E^ 


DAILV 


Sunday,  April  15, 


INDEX 


PAGE 

IMITATING    CAESAR,   an   Editorial    by   Maurice  Kann 1 

FINANCIAL     2 

REVIEWS    OF    NEWEST    RELEASES 4-5 

THEATER  EQUIPMENT  AND  MANAGEMENT,  by  Charles  F.  H\'nes..6-9 
DELAY   IN   STARTING    COOLING   SYSTEMS    INCREASES    COSTS, 

fcv   M.    G.    Harbula    , v 6 

THEATER  OWNER  DEVISED  BLIZZARD  FAN  FOR  B.  O.,  by  Mayer 

H.     Monskv     6 

INTEREST   IN    VENTILATION    DECLARED    AT    HIGH    PITCH 6 

NEW   DISTRIBUTION   FOR   MAGNOLA    BEING    PLANNED 9 

THREE  TYPES   OF  SYSTEMS  IN  MASSACHUSETTS  LINE 9 

SMALLER    REFRIGERATION    UNIT    OFFERED 9 

HOLLYWOOD    HAPPENINGS,    Coast    News   by    Telegraph 10 

"A    LITTLE  FROM   LOTS,"   by   Ralph    Wilk 10 

FOREIGN  MARKETS,   by  James  P.    Cunningham 11 

PRESENTATIONS,    bv   Jack    Harrozver 11 

WEEKS     HEADLINES     12 


REVIEWS 


PAGE  PAGE 

ADORABLE   CHEAT    4  SPEEDY    4 

THE    CHASER     4  STREET    ANGEL    4 

CHORUS  KID 5  STRONGER    WILL     5 

FOREIGN   DEVILS    4  THEIR   HOUR 4 

SKYSCRAPER    4  WHY    SAILORS    GO    WRONG..  4 

SHORT  SUBJECTS    5   and   12 


Wallie   Now  at  Evanston 

Chicago — James  Wallie,  formerly 
at  the  Chicago,  has  been  named 
manager  of  the  Varsity,  at  Evans- 
ton,  recently  taken  over  by  Balaban 
&   Katz  circuit. 


Cut  Playing  Time  at  Cleveland 

Cleveland— Several  local  houses  are 
inaugurating  summer  policies.  The 
National  operated  by  Ben  Wise,  and 
the  New  (Tarlyon,  operated  by  Mrs. 
Sara  Robinson,  have  cut  their  run- 
ning schedule  to  two  days  a  week, 
Saturday   and    Sunday. 


Griffith  Starts  New  Film 
D.  W.  Griffith,  whose  "Drums  of 
Love"  comes  to  the  Rialto  soon,  has 
begun  camera  work  in  Hollywood  on 
his  newest  United  Artists',  picture, 
"The   Battle  of  the   Sexes." 


Fliesler  Resigns 

Joe  Fliesler,  who  was  active  in  the 
building  up  of  the  Fifth  Ave.  Play- 
house group,  has  resigned  from  that 
organization  as  publicity  manager. 
He  intends  to  open  offices  for  the 
general  promotion  of  little  theater 
movements  throughout  the  country, 
and  specialize  in  titling  of  pictures 
that  fit  in  with  such  showings. 


Bebe  in  "News  Reel  Girl" 
Bebe  Daniels'  next  will  be  "The 
News  Reel  Girl."  Clarence  Badger 
will  direct.  The  picture  will  be  from 
an  original  by  Harlan  Thompson 
and  Monte  Brice,  and  Florence  Ryer- 
son  will  write  the  continuity.  Neil 
Hamilton  will  be  the  lead. 


New    Howell,    Mich.,    House 

Howell,  Mich.  — •  Schulte  Amuse- 
ment Co.,  Detroit,  is  building  a  $100,- 
000  theater  here. 


Torrence  Going  Abroad 

Ernest  Torrence  is  due  in  New 
York  Wednesday  and  on  Apr.  28  will 
sail  on  the  He  de  France. 


Marjorie  Beebe  Cast 

Marjorie  Beebe  is  to  play  the  title 
role  in  "The  Farmer's  Daughter," 
which  Arthur   Rosson  will  direct. 


THE   NAME   YOU   GO  BY 
WHEN    YOU   GO  TO   BUY 


«]vii  i  M  i  dL^ 


aO-WNS     AVITi     UNIF-OR.IMS 


J437    BWAY.  NY  TEL.  5580  PENN. 

—  ALSO    23.0OO    COSIUMES    To    PFMT 


Now  in  preparation  for  season  1928-1929 

"THE  VARSITY  CREW" 

By  Holmby  Marshall 
ANOTHER  QOTHAM  BUILT  FOR  BETTER  PROFITS 

ALL  RIGHTS  PROTECTED 
Lutnas  Film  Corporation 

Sara  Sax,  Pres.  Budd   Rogers,  Vice  Pres. 

1650  Broadway  New  York  City 


Financial 


High 
(s)   Am.    Seat.     ...   42}^ 

*(c-b)   do     6s     36 

Bal.     &     Katz 

(c)    Con.    Fm.     Ind.   24ii 

*(c)      do    pfd 

(s)    East.    Kodak.  .  .172J^ 

*(s)      do     pfd 

*(c)   Film   Insp 

*(s)   First  Nat.  pfd 

(s)    Fox     Fm.     "A"  8254 
(c)   Fox   Thea.    "A"  21 J4 

*(c)    Intern.     Proj 

(b)    Keitlis    6s    46.  .    99 

*(s)      do    com 

*(s)      do     pfd 

*(s)    Loew's,  com 

(c)     do     pfd 

do     6s     41ww.ni 
do    6s41x-war.l01'/^ 


26 
7 


..121J4 


(b) 

(b)        -     

(s)   M-G-M   pfd. 
(s)   M.    P.    Cap. 
*(s)   Orpli.  Cir. 
*(s)     do     pfd. 
(s)    Para.     F-L 
*(s)      do     pfd. 

*(c-b)   do     6s     47 

*(b)    Par.By.SJ^sSl 

(s)   Pathe    3J4 

*(s)     do     "A"     ...103 

(b)  do  7s  37...  63 
(o)  Roxy  "A"  ...  34 
(o)  do  units  . . . 
(o)  do  com.  .  . . 
(o)    Skouras    Bros.. 

Stanley    Co.     . . 
*(o)   Technicolor 

(c)  Trans-Lux  . . . 
(o)  United  Art.  .  . 
(o)  do  pfd. 
*(o)  Univ.  Ch.com 
*(o)  do  pfd.  ... 
*(c)  Univ.  Pict.  ., 
*(s)  do  pfd.  ... 
(c)  Warner  Bros., 
(s)  do  "A"  .  . , 
*(c-b)  do   63^s    28. 


36 
8 
37K 

44  J4 

'V% 
IS 
85 
2 
80 


27M 
33 


Low  Close  , 
41J^  42/a  » 
104J4 

—     74        ■; 

24H      24K     A 

....      24^8      '■ 
17154    171H      I 

126 

4 

106 

8154     82' 

20J4    20^    ; 

8 

99         99 

19 

....     93Y^ 

....     69J^ 

103 

llOJ^   111 
10154   \0V/2 

26         26 
7  7 

29 

....     9954 
12014   121K  1 

....    12m 

1005^ 

102^ 

354        354 
103        103 

63         63 

32 

34 
7 

3954 

44^ 


I 


13 
80 


4 
4^ 


85 

....  22J4 

....  96/2 

2654  2654     7 

325i  32J4     1 

—  H4 


Last   Prices   Quoted.  | 

(b)  Bond    Market. 

(c)  Curb  Market.  C 
(o)  Over  the  Counter  (Bid  and  Asked). 
Cs)   Stock  Exchange. 

NOTE:   Balaban  &  Katz  is  listed  in  Chici 
Skouras,    St.    Louis;    Stanley,    Philadelph 


Salesman   traveUng    New    Ter- 
ritory wants  r 

SMALL  CAR 

at  a  reasonable  price.    Must  be 

in  ^ood    condition,    '26    or    '27 

model. 

Write     giving     name     of     car, 

model  and  price. 

Box  K-300  c-o  Film  Diaily 

1650  Broadway  N.Y.C 


FOR  SALE 

Washington  Theatre,  Granite  Citj^, 
Illinois,  on  account  of  sickness.  This 
theatre  is  modern  and  up  to  the  min- 
ute in  every  detail  from  front  to  rear 
of  house.  Seats  1900  can  stand  700. 
Airdome  seats  1600  can  stand  1000. 
Two  other  small  theatres. 
Population  over  30,000  and  from  sur- 
rounding towms  draw  30,000  more. 
7    day   town. 

Will  gladly  show  records  that  $50,000 
profit  has  been  made  each  year  for  S 
years. 

$125,000  cash  and  balance  in  10  years 
will  purchase  this  half  a  million  dollar 
proposition  at  a  bargain  price  if 
answered    quickly. 

Box    M-389 
c/o  Film  Daily,  1650  B'way,  N.  Y.  C. 


11 


A^ction-Beauty-Drama- 

The  Grantland  Rice  Sportlight  is  something  more  than  a  tech- 
nical picture  of  Sport's  big  parade. 

It  features  in  addition  Action  and  Beauty. 

It  not  only  shows  the  How  and  Why  of  championship  play, 
but  it  also  presents  the  human  drama  of  competition. 

Sport  lends  itself  more  to  Action  in  motion  pictures  than  any 
other  form  of  entertainment. 

It  is  full  of  Beauty  by  land  and  water. 

It  is  the  combination  of  Action,  Beauty  and  Drama  that  carry 
the  Sportlight's  appeal  to  so  many  millions — young  and  old — 
male  and  female. 

And  it  has  the  same  tremendous  interest  to  the  screen  fan  that 
the  sports  page  of  a  newspaper  holds  for  its  readers. 


SPORTLIGHTS  ARE  TO  YOUR 
SCREEN  WHAT  THE  SPORTS 
PAGE  IS  TO   A   NEWSPAPER 


ant6mdf{ice 


I 


Paqe  of  the  Screen 


The  Sportimi 

Zb  ISSUES  -  ONE  EVERY  TWO  WEEKS 


PRODUCED  BY 

JOHN  L.HAWKINSON 
EDITED  BY 

GRANTLAND  RICE- 


Released  by 

Pathe 


WHEN 
YOU  THINK 
OF   SPORTS 

Partial  list  of  sports  cov- 
ered by  "Sportlights" 

Tobogganing 

Football 

Baseball 

Tennis 

Golf 

Track 

Field 

Hockey 

Polo 

Soccer 

Cricket 

Fishing 

Hunting 

Yachting 

Archery 

Boxing 

Fencing 

Jiu  Jitsu 

Flying 

Tumbling        y 

Jai  All 

Hurling 

Diving 

Rowing 

Dancing 

Pool 

Billiards 

Skiing 

Skating 

Curling 

Camping 

Squash 

Water  Polo 

Canoeing 

Ice  Boating 

Cycling 

Wrestling 

Lacrosse 

Harpooning 

Motoring 

Swimming 

Basketball 

THE  PERFECTSHORT 
SUBJECT  FOR  THE 
PERFECT  PROGRAM 
IN  ANY  THEATRE— 
ANYWHERE 


j| 


IN 


THE 


j2E25 


DAILY 


Sunday,  April  15,  lij 


"The  Street  Angel" 

Fox  Length:   9221   jt. 

A  BEAUTIFUL  PICTURE, 
COMMERCIALLY  AND  ARTIS- 
TICALLY GEARED  AS  FEW 
PICTURES  ARE.  CARRIES  A 
UNIVERSAL  APPEAL  AND  IS 
CERTAIN  TO  SEND  THEM  OUT 
TALKING  ABOUT  ITS  BREATH- 
TAKING LOVELINESS. 

Cast. . .  Janet  Gaynor  again  proves 
slic  is  a  great  actress.  Charles  Farrell 
e.xccll'-nt.  Others  unitorinly  good- 
Natalie  Kingston,  Henry  Arnietta, 
Guide   Trento. 

Story   and   Production From 

"Lady  Christilinda,"  stage  play.  A 
simple,  but  pathetically  beautiful  love 
tale  with  gay,  sordid  Naples  as  the 
background.  Miss  Gaynor  as  Angela, 
terrorized  bj'  her  mother's  illness  and 
lack  of  money,  stands  willing  to  sell 
herself  to  get  the  pennies  necessary 
for  the  medicine.  She  doesn't  get 
the  chance,  but  is  arrested,  escapes 
the  police,  is  sheltered  by  a  traveling 
circus,  meets  Charles  Farrell  v^iho 
plays  Gino.  Their  love  develops 
Angela  breaks  her  ankle  while  per- 
forming, so  Gino  takes  her  back  to 
Naples.  The  police  discover  her, 
she  goes  to  the  workhouse.  Gino, 
uninformed  of  what  has  happened,  is 
disillusioned.  Then  finally  comes  the 
meeting  on  the  docks  and  reconcilia- 
tion. The  performances,  acting,  de- 
iicac3  of  treatment  canvassed  against 
exquisite  photographic  backgrounds 
make  "1  he  Street  Angel"  extraor- 
dinary. 

Direction:  Frank  Borzage,  magni- 
ficent; Author:  Monckton  Hollfe; 
Scenario:  Marion  Orth;  Photography: 
Ernest  Palmer,  incomparable. 


Harold  Lloyd  in 

"Speedy" 

Paramount  Length:    7960  /(. 

HEALTHY  BABY  FOR  THE 
BOX  OFFICE.  YOU  KNOW 
WHAT  LLOYD  CAN  DO  FOR 
YOU.  "SPEEDY"  IS  FUNNY 
AND  WELL  GAGGED.  OVER- 
LONG  AND  THEREFORE 
WOULD  BE  BETTER  IF 
TRIMMED. 

Cast. ..  .Harold  Lloyd;  his  usual 
breezy  self.  Burt  Woodruff,  very 
good.  Others  Babe  Ruth,  Ann 
Christy  and  Brooks  Benedict. 

Story  and  Production Comedy. 

Harold  is  just  an  irresponsible  loon  in 
this.  Can't  keep  a  job.  Always 
thinking  and  dreaming  about  base- 
ball. Also  in  love  with  the  daughter 
of  the  decrepit  horse  car  owner  whose 
franchise  is  sought  by  the  traction 
company  through  fair  means  or  foul. 
Anyway,  Harold  hears  the  traction 
bos?  ordering  his  gang  out  in  order  to 
prevent  the  horse  car  from  running 
for  twenty-four  hours  after  which 
the  franchise  can  be  voided.  It's  up 
to  Harold  to  prevent  this.  And  he 
does.  This  introduces  the  chase 
which  is  given  a  lot  of  footage — all 
of  it  fast  moving.  Harold  thwarts 
one  attempt.  But  the  car  is  stolen, 
removed  to  the  other  end  of  the  city. 
How  Lloyd  gets  it  back  makes  sure- 
fire audience  stuff.  New  York  and  its 
many  well  known  familiar  landmarks 
form  the  background. 

Direction:  Ted  Wilde,  good; 
Author:  Harold  Lloyd;  Scenario:  Lex 
Neal,  John  Grey,  Howard  Emmett 
Rogers;  Photography:  Walter  Lun- 
den;   fine. 


Harry  Langdon  in 

"The  Chaser" 

First  National         Length:   5744  ft. 

NOT  AT  ALL  HOT.  PRETTY 
GOOD  COMEDY  IDEA,  OUT- 
LANDISHLY  HANDLED, 

MAKES  PICTURE  IMPLAUSI- 
BLE. LANGDON  GETS  OVER 
FEW   LAUGHS— VERY   FEW. 

Cast.  ..  .Langdon  funny  at  times. 
Weakens  his  efforts  by  planting  him- 
self too  much  before  camera  in  every 
sequence.  Others,  unimportant  in- 
cluding Gladys  McConnell,  Helen 
Hayward,  William  Jaimison  and 
Charles  Thurston. 

Story  and  Production.  ..  .Comedy. 
Langdon  and  his  screen  wife  don't 
hit  it  off  so  well.  Divorce  proceed- 
ings enter  the  picture,  but  the  judge, 
instead  of  granting  the  papers,  de- 
termines to  teach  Langdon  a  lesson 
by  reverting  the  situation  at  home. 
Langdon  is  to  take  the  wife's  place 
for  one  month.  So  Harry  dresse.e 
like  la  femme,  gets  kissed  by  the 
iceman  and  the  milkman,  etc.  The 
idea  was  not  all  bad,  but  the  develop- 
ment— let's  glos^  that  over.  It's 
kinder  that  way.  Sufficient  to  say 
a  lot  of  utterly  impossible  things 
happen.  The  story  was  far  too  thin 
for  the  footage.  Therefore,  you  get 
episodes  that  are  strung  to  the  main 
idea  in  very  loose  fashion.  Has  a 
few  laughs.  Spotty  and  minutes 
apart. 

Director:  Harry  Langdon,  so-so; 
Author:  Harry  Langdon;  Scenarist: 
Harry  Langdon;  Photography:  Elgin 
Lessley  and  Frank  Evans,  satisfac- 
tory. 


LUa  Lee  in 

"The  Adorable  Cheat" 

Chester  fields.  R.      Length:  5400  ft. 

PLEASING  PROGRAM  PIC- 
TURE. NICE  LITTLE  LOVE 
STORY  OF  SHIPPING  CLERK 
AND  RICH  GIRL  FILLED  WITH 
HUMAN  TOUCHES. 

Cast..Lila  Lee  a  wholesome  type, 
very  appealing  because  of  her  natural- 
ness. That  goes  also  for  Cornelius 
Keefe,  her  support.  Burr  Mcintosh 
a  dignified  father,  with  Harry  Allen 
supplying  the  comedy  as  the  rough- 
neck dad.  Others  Reginald  Sheffield, 
Gladden  James,  Virginia  Lee. 

Story  and  Production Romance 

of  the  rich  girl  and  the  shipping 
clerk.  A  simple  but  human  story  of 
a  pampered  daughter  of  wealth  who 
takes  a  job  in  her  father's  business 
under  an  assumed  name  so  she  can 
be  near  the  young  man  she  has  be- 
come interested  in.  Later  at  a  house 
party  developments  come  thick  and 
fast.  The  girl's  brother  gets  himself 
in  a  jam,  and  hero  takes  the  blame 
to  shield  him.  The  menace  is  there, 
doing  the  dirty  work  in  order  to  win 
the  girl  and  her  money.  Works  up 
to  some  strong  suspense,  with  love 
finally  triumphant.  Has  the  elements 
that  will  click  with  the  masses,  for 
the  humble  shipping  clerk  wins  over 
wealth,  snobbery  and  villainy. 
Faulty  construction  weakens  in  spots, 
but  the  human  interest  is  there  strong. 
Will   ride  nicely  in  program  field. 

Direction:  Burton  King,  good; 
Author:  Arthur  Hoerl;  Scenario: 
same;  Photography:  H.  A.  Ander- 
son,  adequate. 


"Their  Hour" 

Tiffany-Stahl  Length:  bim  ft. 

JUST  FAIR  LOOSE  CON- 
TINUITY FAILS  TO  BUILD 
STRONG  INTEREST  IN  STORY 
OF  LOVE  SIREN.  A  SPECIAL 
FOR  STENOGS. 

Cast. ..  .Dorothy  Sebastian  an  al- 
luring siren.  John  Harron  wobbles 
in  part  of  weak-kneed  lover.  June 
Marlow,  the  stenographer  heroine, 
will  win  the  votes  of  the  business 
gals.  Others  Holmes  Herbert,  John 
Roche,  Huntly  Gordon,  John  Step- 
pling,  Myrtle  Stedman. 

Story  and  Production.  ..  .Modern 
romance  of  a  shipping  clerk  and  the 
boss's  secretary.  It  was  built  to  get 
the  patronage  of  the  business  girls 
and  should  be  advertised  that  way. 
Has  all  the  stuff  to  appeal  to  them. 
The  shipping  clerk  starts  off  as  a 
wise-cracking,  clowning  type  of  fresh 
guy  a  la  William  Haines,  but  Johnny 
Harron  is  a  little  too  heavy  for  that 
iine.  The  boss's  secretary  loves  him 
and  they  become  engaged.  Enter 
the  siren,  the  secretary's  rich  cousin. 
.A.t  a  week-end  party  at  the  rich 
siren's  house,  she  vamps  hero  into 
an  airplane  ride,  stalls  the  engine, 
and  they  stop  over  night  at  a  hunt- 
ing lodge.  Dorothy  as  the  vamp 
peps  it  up,  and  the  situation  just 
borders  on  the  spicy — but  nothing 
happens.     Mildly  entertaining. 

Direction:  Al  Raboch,  spotty;  Au- 
thor: Albert  Levino;  Scenario:  Al- 
bert S.  Levino;  Photography:  Faxon 
Dean,  okay. 


William  Boyd  in 

"Skyscraper" 

Pathe  Length:  7040  ft. 

AVERAGE  ATTRACTION.  HAS 
FEW  LAUGHS  AND  FEW 
THRILLS.  STORY  VEIN  VERY 
SLIGHT  AND  THAT  IS  EXACT- 
LY WHERE  THE  CHIEF  TROU- 
BLE LIES. 

Cast William  Boyd,  satisfactory. 

Alan  Hale  pretty  nearly  steals  the 
works.  Sue  Carol,  a  pert  miss,  flap- 
per type  who  bids  fair  to  become 
popular.  Alberta  Vaughn  fourth 
member  of  cast. 

Story  and  Production ....  Comedy 
drama,  based  on  original  by  Dudley 
Murphy.  A  yarn  of  the  mob.  Two 
steel  riveters  and  two  gals  from  the 
pony  row  of  a  neighboring  musical 
comedy  are  the  principals.  There  is 
suspense  in  the  skyscraper  back- 
ground and  technically  the  picture  is 
handled  in  first-rate  manner.  But 
the  dramatics  were  applied  in  such 
skimpy  fashion  that,  for  long  minutes, 
nothing  happens.  Boyd  flirts  with 
Sue  Carol.  They  travel  amusement 
park-ward  and  fall  in  love.  Sue 
hits  the  sticks  with  the  company.  In 
the  meantime,  Boyd,  in  order  to  save 
.A.lan  Hale's  life  grabs  the  latter  as 
a  steel  beam  goes  wild.  His  foot  is 
smashed  end  so  he  stays  away  from 
Sue  when  she  returns  to  the  city. 
Hale  finally  goads  Boyd  into  walking 
by  riding  him  about  Sue.  Then 
clinch. 

Direction:  Howard  Higgin,  good; 
Author:  Dudley  Murphy;  Scenario: 
Elliott  Clawson,  Tay  Garnett;  Pho- 
tography:   John    Boyle,    fine. 


Ut 


"Why  Sailors  Go  Wronj 

Fox  Length:   5112 

GETS      THE     LAUGHS 
GOOFY  GOB  STORY.  BORDE!- 
ON     THE     RIDICULOUS,     Blpi^ 
JAZZED     UP    WITH     THRIL;P  ^ 
AND  FUNNY  NONSENSE.       m'^, 

Cast.  ..  .Sammy  Cohen  and  1 
McNaniara  are  the  whole  show,  c 
ing  the  goofy  gob  act  as  the  Hebn 
and  Scotty  respectively.  Sally  Phip 
and  Nick  Stuart  as  heroine  and  h« 
just  a  background  for  sentimental  i 
terest.  Others  Carl  Miller,  E. 
Calvert,  Jack  Pennick. 

Story  and  Production Slapsti    w,, 

comedy,  made  for  laughing  purpos  j-ani 
only.  All  the  newspaper  lads  a  \,^ 
lassies  on  the  metropolitan  daili  ^,!,;[ii 
ritzed  this  one,  but  the  fact  still  j 


ivd  1 
5  Ilia'- 


mains   that  an   intelligent   and  seU  \-^^( 
Roxy  clientele  laughed  in  their  w  .:,„,bi 
bred    way    throughout.      And    if  y(  ,.  [,'(,, 
can  get  that  kind  of  an  audience     ji  to 
chortle,  it's  a  cinch  that  it  will  knoi  ii,-  oi 
'em    off    their    seats    in    the    popul  jy; 
houses.      Just    goofy    nonsense,    b  ^i, 
the    Hebe    and    Scotty    taxi    drive  feme 
shanghaied   on    a   private   yacht  ai  jtot 
forced   to  act  as   gobs  keep  the  fi  kw 
going  at  a  fast  clip.     There's  a  wi  mi 
storm   and   they  land   on   a   cannib  Ma 
island.      Here   they   pull   a   series     rflio 
gags  with  the  wild  animals  and  n   und 
tives    that    make    you    laugh    in   spi   bent 
of  yourself.     The   story's  a   flop,  b   rm 
the  laughs  are  undeniably  there.         fc 
Dir-.ction:    Henry    Lehrman,    ijma: 
Authors:  William  Conselman,  Fraii  Uut 
O'Connor;     Scenario:     Randall     H  iio:A 
Faye;  Photography:  Sidney  Wagne  I 
good.  ^ 


Tim  McCoy  in 

"Foreign  Devils" 

M-G-M  Length:   4658  t 

•AVERAGE  BILL  FOR  TH 
MELLER  CUSTOMERS.  STA 
DOES  HIS  STUNTS  IN  FIN! 
FORM  DURING  BOXER  UPRIJ 
ING  IN  CHINA. 

Cast...  .Tim  McCoy  as  the  U.  !, 
captain  in  China  during  Boxer  uprit 
ing  does  the  heroics  and  pulls  th, 
thrill  stunts  in  best  meller  forn 
Claire  Windsor  dresses  the  part  wit 
her  usual  charm  and  lack  of  actio 
ability.  Sojin  the  colorful  Chin 
menace  does  his  routine  stuff.  Fran 
Currier   has    small   part. 

Story  and  Production. .  .Meller  ut 
ing  the  old  Boxer  Rebellion  in  Chin 
as  the  locale.  From  the  story  b 
Peter  B.  Kyne.  Crammed  with  thi 
good  old  hoke,  and  of  course  th 
American  oflS,cer  practically  subdue 
the  uprising  singlehanded,  with  th 
rest  of  the  U.  S.  troops  and  the  othe 
allied  armies  acting  as  his  support 
Great  stuff  for  flag  waving  enthusi 
asts,  but  has  little  appeal  for  intelli 
gent  audiences.  Tim  McCoy  gets  ev 
ery  chance  to  pull  his  stunt  stufl 
riding,  fighting,  leaping,  etc.  Heroin 
is  Lady  Patricia  of  the  English  aris 
tocracy,  saved  by  hero  from  " 
Llama  priest.  Works  up  lurid  fin 
with  Chinks  storming  consulate, 
the  allies  arrive  on  schedule, 
thrill  lovers  only. 

Direction,  W.  S.  Van  Dyke;  knowil 
his  stuff;  Author,  Peter  B.  Kyne 
Scenario,  Marian  Ainslee;  Photogra 
phy,  Clyde  de  Vinna;  snappy. 


THE 


i*y,  April  15,  1928 


;%^ 


DAILY 


Virginia  Brown  Faire  in 

"The  Chorus  Kid" 

m  Length:  6200  ft. 

pELY  BALANCED  ENTER- 
(MENT.  STRONG  CAST 
bS  UNIQUE  STORY  OF 
rtlRUS  GAL  OVER  BY  A  SAFE 
ytGIN.    A  FAMILY  PICTURE. 

Qt.  ..  .Virginia  Brown  Faire  has 
t>  irt  as  the  chorus  girl  who  edges 
>r;/ay  into  society  atmosphere  to 
•ft.T  man.  Bryant  Washburn  lends 
rfc?  support  as  the  male  victim, 
jia  Hopper  makes  it  her  picture  in 
)|»sticated  widow  role.  Others 
htlna  Hill,  John   Batten,   Tom   C- 

1,  .Sheldon  Lewis. 
ry  and   Production.  ..  .Romance 
chorus   girl.      From   an    original 
/toward  Rockey,  who  has  told  the 
lAis   kid's    story    from    a   new    and 
lie  angle.     Heroine  wants  to  get 
<tt  from  the  whoopee   life  and  the 
>|iey    boys,    and    plays    her    cards 
#rly    to    chum    with    the    young 
hter    of    the    rich    widower    she 
tly    pdmires.       She    goes    to    the 
nable    boarding    school,    buries 
horine  past,  and  starts  all  over, 
d  to  the  millionaire's  house  dur- 
acation.  she  meets  heavy  compe- 
from  a  fascinating  widow.  How 
ilpast    comes    up    to    almost    ruin 
land  how   she  triumphs  over  the 
Nw  and   gets   her  man   makes  for 
Bb.o.  entertainment  stuff.     Hedda 
8  per  swings  the  picture  every  time 
Kshows.     She's  there. 
rection:       Howard       Bretherton, 

!;  Author:  Howard  Rockey; 
ario:  Adele  Buffington;  Photog- 
y:  Charles  Van  Enger,  okey. 


Percy  Marmont  in 

"The  Stronger  Will" 

Excellent — S.  R.  Length  :  6723  ft. 
RATES  ORDINARY  WITH  UN- 
CONVINCING STORY.  FOLKS 
IN  REAL  LIFE  DON'T  ACT 
THE  WAY  THEY  DO  HERE. 
STAR  GOOD. 

Cast.  ...  Percy  Marmont  always  a 
mile  ahead  of  material.  Part  had 
him  tied  and  acting  unnatural.  Rita 
Carewe's  profile  too  angular  for  many 
closeups.  She  has  an  ungrateful  role 
that  doesn't  help  her.  William  Mor- 
ton   Bailey   a   mechanical   menace. 

Story  and  Production.  ...  Modern 
social  drama.  It  is  touted  in  the 
press  book  as  "A  tale  of  frenzied 
love  and  finance."  "The  "frenzied" 
part  labels  it  exactly.  The  society 
gal's  fiance  gets  stalled  in  Mexico 
putting  over  a  big  business  deal.  The 
gal  gets  peeved,  and  engages  herself 
to  a  bounder.  Hero  returns  and 
forces  her  to  marry  him  as  he  has 
saved  her  dad  from  bankruptcy.  Then 
the  gal  starts  playing  with  the  round- 
er to  get  the  merger  dope  from  her 
hubby  and  ruin  him.  If  she  did,  it 
would  ruin  her  dad  and  herself,  too. 
But  that  makes  no  difference.  The 
director  and  scenarist  were  out  for 
a  situation  no  matter  how  implausi- 
ble. Happy  ending — true  love  tri- 
umphs— but  story  full  of  holes  licks 
it.  Part  makes  the  heroine  dumb  and 
ungrateful,  which  doesn't  help  any. 
Average    neighborhood. 

Direction,  Bernard  McEveety,  fair; 
Author,  Harry  Chandlee;  Scenario, 
Adrian  Johnson;  Photography,  Art 
Reeves,  okey. 


Short  Subjects 


"Fandango" — Lupino    Lane 
Educational 

Great  Burlesque 
Type  of  production.  .  .  .2  reel  comedy 
Here  is  one  of  the  finest  burlesque 
skits  in  the  short  comedy  field  that 
we  have  seen  for  many  a  day.  Lu- 
pino Lane  is  seen  in  a  Spanish  setting, 
dressed  as  a  gallant  Castillian  flirting 
with  all  the  pretty  senoritas.  He  pulls 
a  Romeo  with  a  girl  sitting  at  her 
balcony  window,  and  finds  he  has  a 
lot  of  competition  witli  two  other 
burly  Spaniards.  The  gags  come  fast 
and  snappy.  He  poses  as  a  toreador, 
and  stages  a  side-splitting  fight  with 
a  stuffed  bull  that  is  a  wow.  A  hot 
senorita  forces  him  to  do  a  dance 
which  is  also  a  knockout.  Lane 
works  in  his  funny  acrobatic  tumbles, 
and  keeps  this  one  pepped  up  with 
laughter.  Henry  W.  George  directed 
and  it's  one  of  the  be-st  this  clever 
comedian  has  done. 


"Fighting  Destiny" 

Western  Featurette 

Universal 

Routine  Stuff 

Type  of  production.  . .  .2  reel  western 
Just  another  variation  on  the  Texas 
Ranger  bobbing  up  in  time  to  save 
the  honest  ranch  owner  and  the  gal 
from  the  wiles  of  the  crooked  fore- 
man.    Some  day  a  director  of  these 


westerns  is  going  to  create  a  sensa- 
tion by  having  the  bandit  something 
else  beside  the  ranch  foreman.  Fred 
Oilman  as  the  hero  is  fair.  Directed 
by   Walter   Fabian. 


"Barnyard    Lodge    No.    1" 
Aesop — Pathe 

Lively  Cartoon 
Type  of  production.  .1  reel  animated 
Farmer  Alfalfa  joins  the  barnyard 
lodge,  and  what  they  do  to  him  when 
they  initiate  him  is  plenty.  All  the 
different  animals  finds  some  original 
niethod  for  torturing  him,  and  when 
it  is  all  over  Alfalfa  is  pretty  well 
done  up  but  happy  that  he  has  made 
the  grade.  The  animal  gags  arc 
original  and  worked  out  with  good 
comedy  angles  that  should  get  the 
laughs. 


"Felix  in  PoUy-Tics" 
Pat  Sullivan 

Lively   Animated 

Felix,  the  Cat,  finds  a  home  at  last 
after  he  saves  the  bottle  of  milk 
which  the  mice  were  trying  to  steal. 
But  the  rest  of  the  domestic  animals 
including  the  parrot,  goldfish  and  pup 
get  jealous  and  start  to  make  things 
tough  for  Felix.  Every  time  they 
get  rid  of  him  Felix  finds  some  clever 
way  to  get  back  into  the  house  again. 
A  bright  and  funny  number,  done  in 
the  best  style  of  the  Pat  Sullivan 
studio. 

{Continued   on   Page    12) 


SKYSCRAPER 


PRODUCED  BY 


Ralph  Block 


I 


FOR 

PATHE- DE  MILLE 

From  the  story  by 
DUDLE     MURPH 

Adaptation  Screen  Play  by 

ELLIOTT  CLAWSON  TAY  GARNETT 

Directed  by 

HOWARD  HIGGINS 


■'' 


Sunday,  April  15, 


THEATER  EQUIPMElil 


.By  Wi 


Delay  in  Starting  Cooling 

Systems  Increases  Cost 


By  M.   G.   HARBULA 
Consulting   Engineer 

One  of  the  first  things  I  do  every 
morning  is  to  read  Film  Daily 
through  from  cover  to  cover.  Satur- 
day morning  I  picked  up  the  issue 
of  Sunday,  April  1,  and  noticed  on 
page  8  your  comments  on  cooling 
systems.  The  first  paragraph  under 
the  title  interested  me  very  much  and 
I  would  like  to  make  a  few  comments 
about  it.  You  say  that  "now  is  the 
time  to  figure  out  how  you  are  going 
to  combat  summer  weather."  Hav- 
ing been  intimately  connected  with 
theater  cooling  work  for  several  years 
I  have  been  doing  all  I  know  of  to 
get  the  theater  owners  to  realize  that 
the  time  to  think  about  cooling  sys- 
tems is  not  in  March  or  April,  for  a 
plant  that  should  be  operating  when 
the  warm  weather  sets  in  the  same 
year,  but  in  September  or  October 
of  the  year  previous.  This  has  been 
the  great  fault  in  this  industry  and  it 
has  cost  the  industry  tremendous 
sums  of  money  to  start  thinking 
about  cooling  systems  so  late  in  the 
year. 

To  properly  survey  a  theater  for  a 
cooling  system,  which  means  going 
over  the  entire  building  in  great  de- 
tail, preparing  plans  and  specifica- 
tions of  the  work  to  be  done,  a 
month's  time  is  consumed.  Then 
several  weeks  are  required  for  con- 
cerns bidding  on  the  work  to  submit 
intelligent  estimates  fon  they  also 
must  make  their  surveys  of  the  build- 
ing m  order  to  properly  figure  on  the 
requirements  of  the  specifications  and 
plans.  Then  the  engineer  for  the 
owner  should  have  at  least  two  or 
three  weeks  to  analyze  all  proposals 
so  that  all  bidders  are  on  the  same 
basis;  then  it  usually  takes  two  or 
three  weeks  for  the  board  of  direc- 
tors or  owner  to  decide  with  whom 
they   want   to   place   the  business. 

You  can  readily  see  from  all  this 
that  before  a  contract  is  awarded  for 
a   cooling    system    between    two    and 


'If  You  Are  in  the 


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three  months'  time  is  taken  up  and 
if  the  preliminary  work  is  started 
about  Sept.  1,  actual  work  of  build- 
ing the  machinery  and  preparing  the 
building  for  the  reception  of  the  ma- 
chinery could  be  started  about  Dec. 
1  and  a  plant  could  be  entirely  com- 
pleted and  ready  for  operation  by  no 
later  than  Decoration  Day  and  pos- 
sibly as  early  as  May  15  when  warm 
spells  occur  quite  frequently.  Thus 
you  will  notice  that  it  takes  almost 
nine  months  to  do  a  job  of  this  na- 
ture properly.  Compare  this  with 
starting  to  think  about  cooling  sys- 
tems on  April  1  and  then  to  have 
the  plant  running  by  June  1.  This 
is  a  bare  two  months  to  do  a  job 
that  ordinarily  takes  at  least  six 
months  and  possibly  nine.  While 
cooling  systems  have  been  placed  in 
operation  between  two  and  three 
months  after  orders  were  placed,  it 
does  no  one  any  good  to  rush  the 
work  this  way  and  the  one  who  suf- 
fers most  is  the  theater  owner,  and 
it  certainly  costs  a  great  deal  more 
money  to  do  the  work  in  that  short 
space  of  time. 

The  cost  of  cooling  systems  in  dollars 
seems  a  great  deal  and  when  an  owner  has 
paid  his  ultimate  dollar  for  them  he  is  ac- 
tually shocked  at  the  cost  and  usually  the 
great  cost  is  due  to  his  own  tardiness  in 
thinking  about  what  he  wants.  Delaying 
the  work  until  two  or  three  months  before  he 
wants  the  system  operating  in  his  theatre 
means  that  he  pays  a  tremendous  tax  for 
overtime  on  every  feature  of  the  work 
for  the  labor  item  on  these  jobs  is  a  heavy 
contributing  factor  to  the  total  cost  and  all 
along  the  owner  takes  a  chance  that  every- 
thing will  be  perfect,  that  no  accidents  will 
occur,  that  all  machinery  that  has  been  turned 
out  and  built  to  order  in  a  short  time  will 
function  properly.  However,  any  work  done 
in  a  great  hurry  is  never  very  satisfactory, 
particularly  so  with  this  work  which  is  of 
a  highly  technical  and  scientific  nature.  There 
are  so  many  elements  that  must  be  corral- 
lated  to  produce  proper  temperatures  and 
humidities  in  theaters,  that  if  one  link  in 
the  chain  is  not  satisfactory  the  entire  in- 
vestment   seems    lost    for    a    time    at    least. 

I  have  known  of  plants  that  were  thought 
ahout  or  conceived  around  March  or  April 
that  never  were  operating  until  July  15 
^"S-  \  or  some  times  as  late  as  Aug  15 
which  leaves  about  one  months'  operation  of 
the  plant,  which  is  certainly  very  wasteful 
t  rem  an  investment  standpoint.  When  one 
rouMders  that  if  the  same  work  was  started 
in  September  of  the  previous  year  the  full 
and  tremendously  great  advantages  of  ,-, 
cooling  system  can  be  had  by  starting  it  In 
operation  May  15  or  the  moment  a  wafm  dnv 
'■nmes    a  ong.     It     is    safe    to    assume    that    de- 

aynig  this  work  until  March  or  April  costs 
the  owner  from  15  to  20  and  even  33  1-3% 
■Tiore  than  if  he  started  it  sooner,  and  with 
cooling  systems  ruiViing  anywheres  from 
$0,000   to   $100,000,   depending'^upon   the   sLe 

■t  the  house,  the  additional  tax  for  tardi- 
ness IS  a  great  deal.  Nothing  whatsoever  is 
gamed  by  delaying  such  work  and  this 
should  be  stressed. 

There  is  one  thing  always  to  remember, 
that  cooling  plants  installed  in  existing  the- 
aters means  that  not  a  show  should  be  in- 
terfered with  nor  a  performance  delayed,  in 
other  words  all  work  must  be  done  outside 
of   show   hours. 


Deodorization 

Regardless  of  climate,  de- 
odorizing the  theater  is  an  im- 
portant feature  of  patrons' 
comfort.  It  is  an  adjunct  to 
proper  ventilation.  Summer 
months  doubly  emphasize  the 
importance  of  deodorization  and 
every  exhibitor  should  see  to 
it  that  this  important  factor  of 
his  theater's  welfare  is  taken 
care  of  properly.  Spraying  of 
perfume  throughout  the  audi- 
torium is  a  simple  and  effective 
means  of  keeping  the  air  sweet 
smelling  at  low  cost.  There  are 
a  number  of  fine  preparations 
on  the  market  for  the  purpose. 


THEATER  OWNER  DEVISED 
BLIZZARD  FAN  FOR  B.O. 


By    MAYER    H.    MONSKY, 
Blizzard    Sales    Co. 

Omaha — Without  question  or  doubt 
the  Blizzard  Fans  have  served  in 
the  promotion  of  comfort  for  the 
theater-goer  for   the   last   20  years. 

Originally  this  fan  was  made  by 
a  theater  owner,  one  who  had  the 
brains  and  originality  of  t4iinking  out 
an  invention  that  he  realized  to  be 
necessary.  The  old  adage  of  "Ne- 
cessity is  the  Mother  of  Invention" 
holds  good  with  the  Blizzard  venti- 
lating and  cooling  system. 

In  the  particular  town  in  which 
he  was  located,  he  had  to  compete 
with  another  theater.  Even  though 
both  theaters  in  question  were  small, 
the  principle  is  the  same.  After  orig- 
inating and  making  a  cooling  system 
that  would  take  care  of  the  comfort 
of  his  theater-goers,  it  was  not  sur- 
prising when  his  opposition  gave  up 
the  sponge  and  one  morning  left  an 
A.W.O.L.  sign  and  never  did  return. 

This  happened  about  20  years  ago. 
Since  then  the  Blizzard  Manufac- 
turing Co.  has  made  various  im- 
provements and  every  improvement 
was  made  with  the  benefit  of  the 
theater  owner  and  the  theater-goer 
in  mind.  The  Blizzard  fan  is  now 
down  to  a  point  where  it  is  without 
a  doubt  the  quietest  fan  on  the  mar- 
ket; does  more  work — that  is,  pushes 
or  pulls  more  air  for  the  dollar  than 
any  other  fan  on  the  market.  This  is 
said  without  fear  of  contradiction — 
and  above  all  it  consumes  less  power 
to   operate. 

Mr.  Largen,  the  manufacturer  and 
patentee  of  the  Blizzard  Fans,  is  still 
operating  his  theater  in  order  to  keep 
in  touch  with  the  needs  of  his  pub- 
lic,  and   the   modern   showman. 

Necessity  came  into  its  own  again 
when  it  came  time  to  perfect  a  de- 
vice   that    would    deflect    the    air    to 


The   Blizzard   Fan 


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every    part    of    the    house    with 
equal  distribution,  and  necessity 
bined  with  his  inventive  skill  br( 
forth    the    Blizzard    Adjustable 
Way   Deflector. 

At   different   seasons   and  times   of   the 
it    became    necessary    to    change    the    speei    x,(fi' 
the    Fan.    The    inventor    of    the    Blizzard 
decided    that    he    could    cooperate    with 
theater-men     by    devising    a     pulley,    whi 
the    turn    of    a    dial    or    the    push    of   a   bi    J;  [qi 
in   the   operators'    booth    or   the    managers'      '.r. 
fice   at   the    front   end   of   the   house,    he  c 
change    the    speed    of    the    fan    underneath    K 
stage.      He    worked    on    this    for    three   yi    |j|||( 
and    in    the    last    six    months    tried    and 
fected    it    in    his    own    place.    He    is    now 
ting  on  the   market  the  one  and  only  varii    luontv 
or     rather     multi-speed     pulley,     all     woii 
parts    immersed    in    oil,    which    makes    it, 
lutely    fool-proof.       The    name    of    this 
is    the    Oilectric    Speed    Change    Pulley, 

The  showman  of  today  can  now  i: 
this  inexpensive  Oilectric  Speed  Change 
ley  on  any  system  that  he  may  have^ 
need  not  go  through  the  theater  or  dil 
doors  to  get  under  the  stage  or  up  in 
Hy-loft  to  change  the  speed  of  his  ventiF 
system.    It    is    now    at    his'  finger    tips. 

There    are    three    necessities    of    lif 
water    and    air.      Food    and    water    ha 
taken    care    of    by    state    officials,    city 
and  doctors  as  long  as  we  can   remember, 
is    now    coming    into    its    own,    and    the    I 
thinking     showman     and     anyone     caterin 
the    public    is    supplying   clean,    fresh    air. 


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A  GOLD  MINE 
INFORMATION! 


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THE 


i3lay,  April  15,  1928 


'WH 


PAILY 


lAND  MANAGEMENT 


ALKING  SHOP 


lake  Your  Own  Weather 
— Summer  Grosses   Can 
be   Big— We   Stand 
Corrected 


>()PER    ventilation    and    cooling 

it    a   theater  is   such   an   elemen- 

I    subject,    that    dwelling    upon    it 

111    not    be    necessary,    and    yet, 

,re  theaters  all  over  the  United 

which     fail     to    give     prcper 

r  nr    attention    to    the    problem. 


fort   of  patrons   is   essential   to 

n  cess    of    every    theater.    Time 

;ien   the   theater  owner   figured 

II   pickings   during  the   summer 

^,     concluding    that    the    heat 

profitable     show     business     in 

r     impossible.        His     patrons 

the    same   view,    in    doping   it 

I  at    they    were    suckers    to    pay 

money  to  swelter  in  a  hot  the- 

rhere    are    plenty    of    counter 

!ons   in   summer,   by   means   of 

people    may    keep    cool    while 

ng    themselves,    and    they    are 

to   take  advantage   of  it. 


It  heat  can  be  beaten   by  cool  the- 

1 1  was  but  a  few  years  ago  that 

..ill    &    Katz,   projected   into    the 

of  refrigeration  because  a  mem- 

of  the  firnx  had  experience  in  the 

storage  field  and  wanted  to  put 

use    some    equipment    on     hand, 

e    the    experiment    with    cooling 

ters  in  Chicago.     The  effect  was 

trical,     and     business     prospered 

theaters  adequately  meeting  AND 

\TING    the    competition    of    the 

oors. 

*         *         * 

ublix  utilized  the  idea,  to  the  ex- 
that  in  some  instances  summer 
iths  actually  have  produced  big- 
grosses  than  fall  and  winter 
iths,  the  so-called  heydays  of 
iv  business.  That  experience 
Its  the  way  to  theaters  large  and 
II,  for  there  are  cooling  systems 
avery  size  and  price,  so  that  no 
Iter  can  afford  not  to  install  a 
ling  plant.  Maybe  refrigeration 
our  problem,  maybe  a  fan  blower 


\ 


The  Stamp  of  Approval 


An  endorsement  of  product  and  propositions,  bestowed 
by  The  Film  Daily,  after  investigation  of  qualifications  and 
merit. 


Appreciation  of  the  importance  of  equipment  is  a  pre- 
requisite of  efficiency  in  theater  management.  Knowing 
just  what  product  to  select,  its  functions  and  proper  care, 
are  important  in  the  success  of  the  theater,  and  knowledge 
which  every  manager  should  possess. 

Equipment  and  its  importance  are  stressed  in  the  train- 
ing course  of  the  M.  P.  Managers'  Institute,  New  York, 
which  has  just  installed  an  extension  course  similar  to  the 
resident  school  course.  This  enables  applicants  to  retain 
their  present  occupation,  while  attending  school.  The  State 
Dep't  of  Education  has  approved  the  institute,  and  because 
the  school  has  demonstrated  its  worth  in  developing  man- 
agers for  picture  houses,  it  has  THE  FILM  DAILY 
STAMP  OF  APPROVAL. 


system  will  turn  the  trick,  but  what- 
ever your  requirements  and  specifica- 
tions, don't  hesitate.  Start  work  to- 
day to  guarantee  your  box  office  re- 
ceipts  with   a  cool   theater. 


Ventilation  is  not  a  problem  only 
for  the  summer  months.  Regardless 
of  the  climate,  fresh  air  always  is 
essential,  if  your  house  is  to  make 
money  or  even  get  by.  If  you  are 
not  providing  the  clean,  fresh  air  that 
your  patrons  want  and  demand,  call 
in  your  equipn;ent  dealer  today  and 
ask  him  to  survey  your  needs.  The 
results  will  surprise  you. 


Now  is  the  time  to  think  about  a 
cool  theater  this  summer,  we  stated 
in  an  issue  of  a  few  weeks  ago.  M. 
G.  Harbula,  who  is  recogn^7ed  as  an 
authority  in  the  field  of  theater  en- 
gineering, says  the  time  to  think  of 
cooling  systems,  is  the  September 
preceding  the  sunmier  against  which 
the  system  is  aimed.  We  stand  cor- 
rected, for  months  of  planning  arc 
desirable  in  providing  the  proper  sys- 
tems. Our  point  was  that  if  the  the- 
ater has  not  already  done  so,  he 
should  immediately  go  to  work  on 
the  problem  of  beating  summer  heat. 


Licensing  Board  at  Newburgh 

Newburgh,  N.  Y.— By  vote  of  the 
council,  a  licensing  board  for  mo- 
tion picture  operators  has  been  es- 
tablished here. 


Variable  Speed  Pulleys 
Control  Ventilating  Fans 

Minneapolis — Control  of  the  speed 
of  the  fan  and  the  extent  of  ventila- 
tion by  movement  of  a  handle  is  the 
purpose  of  the  Horton  Variable 
Speed  Pulley,  manufactured  here 
and  distributed  through  National 
Theater  Supply  Co.  The  pulley,  it 
is  claimed,  eliminates  starting  shock 
on  the  motor,  cuts  power  cost  and 
reduces  repair  bills.  The  pulley  is 
made  in  five  models,  which  are  de- 
clared to  meet  requirements  of  all 
blower  fans  now  in  use. 


Speed  Record  Is  Claimed 
in  Equipping  Mo.  House 

Nevada,  Mo. — A  record  for  speedy 
service  is  claimed  by  National  The- 
ater Supply  Co.  in  its  installation  at 
the  Star.  The  engineering  depart- 
ment was  consulted  Feb.  25,  and  the 
next  day,  Alvin  Sieler,  director  of  the 
department,  made  a  speedy  trip  here, 
and  his  assistance  to  the  architect  and 
contractor  made  possible  the  seem- 
ingly-hopeless task  of  converting  the 
old  building  into  a  theater  within  15 
days. 

On  Vah.  27  orders  were  placed  with 
the  company  for  two  Powers  projec- 
tors with  reflector  arc  lamps,  motor 
generator  set,  American  Silversheet 
screen,  Voigt  lighting  fixtures,  350 
steel  furniture  company  chairs,  com- 
plete layout  of  brass  lobby  frames. 
Polar  Air  cooling  system  and  other 
units  of  merchandise  and  equipment. 
The  equipment  was  delivered  and  in- 
stalled  within    12   days. 


INTEREST  IN  VENTILATION 
DECLARED  AT  HIGH  PITCH 


Herniansville,  Mich. — Tremendous 
increase  and  interest  in  proper  ven- 
tilation of  theaters  large  and  small 
is  evidenced  throughout  the  East  and 
South,  according  to  Wallace  A.  Ro- 
well,  and  H.  James  Murray,  of  the 
Lakeside    Ventilating    Co.,    who    has 


The  L-1  Model  of  the  Lakeside 
V  entilator 


just  returned  from  a  tour  of  these 
sections.  The  two  executives,  recog- 
nized as  among  the  authorities  on 
ventilation,  made  a  survey  of  east- 
ern and  southern  states,  tQ_,determine 
the  trend  of  theater  wants  in  ventila- 
tion. 

"As  one  eastern  manager  brought 
out,  'Empty  seats  pay  no  profits,' 
Rowell  says."  Nothing  is  more  em- 
barrassing and  nothing  makes  a  per- 
son feel  more  ill  at  east  than  to  have 
*o  sit  through  a  long  picture  and 
breathe  stuffy,  unhealtliy  air.  No 
matter  how  much  you  pay  for  a  su- 
per-production, you  will  find  your 
patrons  going  to  some  other  theater 
for  their  amusenient  unless  you  give 
them  air  that  is  as  clean  and  fresh 
as  the  great  outdoors. 

"It  is  a  fact  that  a  crowded  the- 
ater or  lobby  is  a  very  uncomfort- 
able place  to  be,  unless  a  proper  ven- 
ti.aling  system  has  been  installed. 
There  are  many  ventilating  systems 
on  the  market,  but  all  are  not  adapt- 
aljle  to  the  projjer  control  of  air  in 
theaters  of  various  sizes.  For  this 
reason,  the  Lakeside  Co.  has  devel- 
o]jed  a  series  of  models  in  different 
sizes,  at  prices  considerably  less  than 
the  average — and  offer  the  advantage 
of  their  counsel  and  advice  to  any 
theater  owner  or  manager  desiring 
authentic  information  on  the  proper 
ventilation   of  his  theater." 


Lipman  Automatic  Plant 
Handled  by  K.C.  Firm 

Kansas  City — General  Refrigera- 
tion Co.,  is  handling  the  Lipman  air- 
conditioning  system  for  theaters. 
This  automatic  refrigeration  cools, 
de-humidifies     and     washes     the     air. 


How  Clever  Projection  Builds  the  Shou  i 

,  i.ia « 


EXPERIENCE  OF  EA8IMAN 
THEATER  A  READY  GUIDE 


Hcst   Coast   Bureau.   THE  FILM  DAILY 

Hollywood — Advancing  the  idea 
that  motion  pictures  and  picture  the- 
aters should  be  able  to  stand  on  their 
own  feet  without  the  addition  of 
spectacular  reviews  of  expensive 
vaudeville  acts,  one  of  the  most  in- 
teresting of  the  papers  read  before 
the  S.M.P.E.  in  convention  here  dealt 
at  length  on  how  the  Eastman  the- 
ater, Rochester  secured  novel  stage 
effects  through  ingenuity  in  projec  • 
tion. 

The  paper  embraced  a  plea,  pre- 
pared by  Lewis  M.  Townsend,  pro- 
jection engineer  of  the  Eastman  thea- 
ter and  School  of  Music,  University 
of  Rochester  and  William  W.  Hen- 
nessy,  of  the  projection  department  of 
the  same  organization,  for  the  the- 
ater owner  to  recognize  that  his  pro- 
jectionist can  and  does  think,  to  back 
him  up  and  to  equip  the  projection 
booth  with  the  proper  additional 
equipment  which,  when  properly 
used,  will  more  than  repay  itself  for 
the  manner  in  which  it  enhances  the 
attractiveness  of  the  program. 

In  outlining  how  this  plan  can  be 
applied  to  theater  operation,  the 
authors  of  the  paper  pointed  out  how 
motion  pictures  of  enlarged  dimen- 
sions have  been  conceived  and  put 
over  at  the  Eastman.  The  normal 
size  of  the  Eastman  screen  is  17  by 
21  ft.,  using  an  objective  lens  of  Gfi 
inch  E.F.  at  a  distance  of  160  ft. 
The  week  of  Feb.  15.  1925,  for 
"North  of  36",  the  stampede  scenes 
were  enlarged  to  30  by  40  ft.  and 
a  large  white  screen  which  filled  the 
entire  stage  opening  was  dropped  in 
front  of  the  regular  screen.  Week  of 
May  29,  1925  the  round-up  scenes  in 
"The  Thundering  Herd"  were  shown 
in  the  same  manner.  In  each  case, 
the  projector  was  equipped  with  a 
standard  3^  inch  E.F.  objective  lens, 
and  a  5  to  1  intermittent  movement 
thereby  permitting  a  shutter  blade  of 
less  width  to  be  used.  By  using  155 
amps  instead  of  120  as  the  regular 
lamps,  the  screen  illumination  com- 
pared favorably  with  the  balance  of 
the  projection  on  the  regular  screen. 
For  "The  Iron  Horse,"  shown  the 
week  of  Oct.  11,  1925,  this  was  done. 

Another  application  of  this  idea  was  used  to 
blend    the    prologue    smoothly    into    the    start 
of   the   picture.      The   prologue    entitled   "The 
yagabonds"   ended   with   typical   holmes   board- 
ing   a    set    train    which    was    pulled    off    stage 
at    the   close   of    the   act.       As   the   train    was 
pulled    ofif   a    picture   of   a    locomotive   coming 
head-on    and    passing    over    the    camera    was 
pi  ejected    on    a    gauze    drop    which    had   been 
used    at    the    front    of    the    stage    during    the 
act.     This  picture  was  also  30  by  40  ft.  While 
the  locomotive  scene  was  being  run,  together 
with    train    eflfects    from    stage    and    orchestra 
the    regular    screen    was    lowered    just    back 
of    the    gauze    and    just    at    the    moment    the 
engme   seemed   to   leap   out    over   the   audience 
the    title    of    "The    Iron    Horse"    was    started 
using    the    regular    picture    size.       The    gauze 
drop   was  raised  during  the  title  and   the  fea- 
ture  Itself  was  shown  in   the  regular   manner. 


S.  M.  P.  E,  Has  Active  Day 

West    Coast   Bureau.    THE   FILM    D'AILY 

Hollywood — The  sixth  and  next  to  last  day  of  the  spring  meet- 
ing of  the  Society  of  M.  P.  Engineers  was  featured  by  reading  of  a 
number  of  interesting  papers  on  equipment,  technical  progress  and 
theater  management,  including: 

"Theater  Management,"  by  Harold  B.  Franklin,  president  of  West  Coast  The- 
aters,   Inc. 

"The  Effect  of  Projection  Angle  Upon  the  Seating  Capacity  of  the  Theater" 
and  "Application  of  the  Tandem  Condenser  to  the  High  Intensity  Projection  Arc," 
by    Roger   M.    Hill,   consulting   engineer   of  Atlanta. 

"Ihe  Importance  of  Good  Projection  to  the  Producer,"  by  F.  H.  Richardson, 
New   York. 

"Hollywood  and  the  16mm.  Film,"  by  J.  B.  Carrigan,  Editor,  "Amateur 
Movie  Makers,"   New  York. 

"The  Incandescent  Tuingsten  Lamp  in  the  M.  P.  Studio,"  by  F.  A.  Benford, 
General  Electric   Co.,   Schenectady. 

"The  Use  of  Incandescent  Equipment  in  M.  P.  Photography,"  by  Peter  Mole, 
F*resident,    Mole- Richardson.    Inc.,    Hollywood. 

"Report  on  Experiments  on  Mazda  Lighting,"  sponsored  by  Academy  of  M.P. 
Arts  and  Sciences  and  prepared  by  Research  Committee  of  Society  of  Cinemato- 
graphers. 

"The  Aperture  of  Motion  Picture  Lenses,"  by  J.  Dubray,  Technical  Editor, 
"American    Cinematographer." 

"Camera  Lenses  for  Motion  Picture  Photography."  by  W.  B.  Rayton,  Di- 
rector of  Research,   Bausch  and   Lomb   Optical  Co.,    Rochester,    N.   Y. 

The  morning  and  afternoon  sessions  were  broken  up  by  an 
automobile  ride  to   Santa  Monica  and   Venice. 


Many  other  applications  of  the  or- 
iginal idea  have  been  evolved  from 
time  to  time  as  follows: 

To  heighten  spectacular  or  dramatic  ef- 
fects in  a  picture:  Take  for  instance  the 
ballet  scene  shown  as  a  fade-in  as  Colleen 
Moore  looked  into  a  teacup  in  "Twinkle- 
toes."  In  this  case,  the  large  sheet  was 
masked  by  black  velvet  in  such  a  manner 
that  a  17  by  21  ft.  opening  was  used  for 
all  but  the  ballet  scene.  As  this  scene  was 
faded  on,  the  mask  was  pulled  up  at  the 
top  and  out  at  each  side  until  it  disclosed 
a  30  by  40  ft.  screen.  The  entire  ballet 
scene  was  run  at  this  size.  As  this  scene 
faded  out  the  mask  was  brought  back  to  the 
standard  17  by  21  ft.  size  all  during  the 
continuous  projection  of  the  picture.  The 
elephant  stampede  scenes  in  "Chang"  were 
a'so  enlarged  in  the  above  manner.  In  this 
case  it  was  again  necessary  to  go  from  the 
small  screen  to  the  large  one  and  then  back 
to  the  small  one  for  the  balance  of  the  picture. 

2.  To  create  atmosphere  and  feeling  for  a 
picture  previous  to  showing  the  actual  fea- 
ture: Our  presentation  of  "The  Fire 
Brigade"  was  good  example  of  this.  Three 
hundred  feet  of  specially  made  film  showing 
Hames  continually  rising  was  projected  on  a 
white  velvet  curtain  over  the  entire  stage 
opening.  The  regular  screen  is  surrounded 
by  medium  gray  drapes  instead  of  the  more 
common  black  mask.  The  flame  scenes 
were  started  on  the  front  white  velvet  cur- 
tains previous  to  starting  the  feature.  The 
flame  film  continued  to  run  during  the 
opening  of  the  curtains  and  during  the  main 
title  and  all  subtitles,  and  was  not  faded 
off  until  the  actual  scenes  of  the  picture  were 
started.  Thus,  the  title  and  all  subtitles 
were  seen  through  a  screen  of  flames  which 
also  extended  beyond  the  regular  screen  at 
top  and  bottom  and  on  either  side.  A  little 
atmosphere  on  the  comic  order  was  created 
for  "Firemen,  Save  My  Child"  by  making 
a  sketch  of  the  front  of  a  burning  building. 
This  was  made  in  the  form  of  a  continuous 
loop  resembling  the  roller  hand  towels  which 
were  familiar  in  the  gay  nineties.  This  was 
revolved  while  a  cartoon  of  Beery  and  Hatton 
was  su.spended  in  front  of  it.  The  whole 
was  photographed  on  standard  film.  The 
resulting  scene  was  of  Beery  and  Hatton 
continually  falling  down  past  the  flame 
tilled  windows  of  the  building.  This  was 
projected  over  the  entire  stage  opening  for 
a  few  seconds  just  previous  to  starting  the 
i^=^iure  It  got  a  good  laugh  and  prepared 
the  audience  for  more  laughs  to  follow  at 
each   performance. 

3-  To  bridge  over  from  an  act  or  prologue 
to  the  feature  immediately  following:  The 
prologue  to  "What  Price  Glory"  ended  with 
a  soldier  facing  the  audience  from  center 
stage,  giving  a  bugle  call.  A  special  film 
was  previously  made  of  the  bugler.     By  mov- 


ing the  camera  toward  him  whi'e  taking  we 
gradually  came  close  enough  so  that  the  bell 
of  the  bugle  filled  the  \yhole  aperture.  The 
action  of  the  presentation  was  worked  out 
in  this  manner.  At  the  close,  the  stage 
lights  were  slowly  dimmed  and  the  picture 
was  projected  on  a  gauze  drop  so  that  the 
real  bugler  appeared  to  fade  into  his  own 
picture,  and  then  to  come  closer  and  closer 
to  the  audience.  At  the  point  that  the  bugle 
filled  the  stage  opening  the  feature  was 
started,  (standard  size)  The  title  came  on 
in  the  center  of  the  bugle  and  the  bugle 
slowly  faded  off.  The  gauze  was  then  raised 
disclosing  the  regular  screen.  This  approach 
scene  of  the  bugler  was  made  to  closely 
resemble  a  smiliar  scene  shown  later  in  the 
picture.  In  another  instance  projection  was 
utilized  to  create  realism  in  the  forepart  of 
an  anniversary  prologue  and  again  in  the 
same  act  to  bridge  over  to  the  feature 
which  followed.  The  opening  scene  on  the 
stage  was  a  drop  depicting  the  front  of  a 
typical  old  nickelodeon.  This  drop  was 
raised  disclosing  the  interior.  To  add  realism 
a  long  focus  objective  lens  was  used  to  pro- 
ject a  9  by  12  ft.  picture  on  the  minature 
screen  of  the  theater  set.  The  scene  then 
changed  to  a  full  stage  set  in  the  center 
of  which  was  a  large  birthday  cake.  Motion 
picture  film  had  previously  been  made  of 
the  birthday  cake.  This  was  projected  on  a 
gauze  drop  front  stage  as  the  stage  lights 
faded  and  continued  to  run  while  the  screen 
was  being  lowered  back  of  the  gauze  and 
until  the  gauze  was  raised  disclosing  the 
regular  screen  with  the  picture  already  started. 
This  made  a  smooth  and  pleasing  transition 
from  prologue  to  feature  without  any  waits 
or    full    seconds    between. 

4.  To  furnish  part  of  the  scenery  or  set- 
ting for  an  act:  One  of  the  most  effective 
stunts  where  motion  pictures  were  combined 
with  an  act  was  used  as  a  prologue  for 
"The  Navigator."  The  stage  set  was  a  scene 
laid  under  the  sea  with  an  ancient  wrecked 
ship  in  the  background.  A  singer  costumed 
in  a  diving  suit  was  the  principal  figure  in 
the  act.  He  was  suspended  on  wire  cables 
and  was  raised  and  lowered  while  singing 
"Asleep  in  the  Deep."  A  gauze  drop  was 
used  at  the  front  of  the  stage  upon  which 
was  projected  under  water  scenes  taken  from 
"Twenty  Thousand  Leagues  under  the  Sea." 
This,  of  course,  contained  a  variety  of  fish 
swimming  to  and  from  and  made  the  scene 
which  was  lighted  from  the  sides  in  a  deep 
blues   greens  appear  very   realistic. 

"The  Honeymoon  Ebcpress"  was  the  title 
given  to  a  combined  film  and  stage  act 
which  was  presented  with  very  good  success. 
The  idea  was  to  have  a  scene  on  the  stage 
of  a  full  size  observation  platform  of  a  pass- 
enger train.  Around  this  were  to  be  pro- 
jected scenes  taken  from  a  train  in  such  a 
manner  as  to  give  the  appearance  of  the  car 
passing  through  continually  changing  scenery. 
All  films  libraries  were  combed  in  an  effort 
to    find    suitable   scenes    on    film    but    with    no 


1  Ml 


toadi  If 
esM„, 


i(TO 
jJVI 


success.       It    was    necessary    that    the    scei 
used    be    taken     from     the    front    of    a    tr 
and    that    the   track    photographed    be   exac 
in   the  center  of  all   scenes  used.      First  ab( 
1,200     ft.     was     taken     over     the     Adirondi 
Division    of    the    New    York    Central, 
good     scenes     were    obtained.       The     re: 
positive    had    to    be    trimmed    to    700 
eliminate  certain  places  where  the  track  ahi 
moved   a   trifle   off   center    while    we   were  | 
ing   around    curves.       A   short    motion   pich 
was  then  produced  showing  two  couples  le 
ing    a    hotel    amid     the    usual     hilarity    af 
a    wedding.      They    were   followed    to   the  s 
tion    and    shown    boarding    a    train.       Then 
scene    of    the    train    pulling    out    and    fadi 
away  in   the   distance   was   taken.      All  of_gK" 
first    part    was    shown    as    a    regular 
picture  on  the  standard  screen.      As  the  ISHii  w 


jper 
iiteiore 


passed    away    and    the    picture    faded    ou? 


fcLra 


screen  was  quickly  raised  disclosing  the  sts! 
set     of     the     observation     platform     with    iL 
actual  persons  who  had  been  previously  shojiji 
in   the   picture    seated    on    the    platform,   siiL  fl 
ing.       On    either    side    and    above    and    UKie  k 
the    observation    car    was    stretched    a   si^^^ 
This    was    also    carried    out    on    the    floarwntaiis 
front   of   the  car.      Upon   this   screen   was  pilj, 
jected    the    scenes    previously    taken    from  ' 
engine,     enlarged    to     fill     the    stage    openi 
of  course,  and  also  arranged  to  project  on 
floor   in   front   of   the   car   so   that   the   movl 
tracks  could  be  seen.   It  was  necessary  to 
a     special     aperture    plate     for     the    projei 
upon     which     these     scenes    were    run. 
aperture     had     an     opaque     projection 
was     carefully     filed     to     the     proper     dii 
sions     to     prevent     the     picture     from     liei 
projected  upon  the  train  itself.      The  platfoi 
was   then   lighted   with    spots   and   floods  w 
separate    effect    projectors.       No     stage    li 
were    used     except     two     red     signal    la 
which    the    porter    brought    out    and    hu 
on  either  side  as  we  gradually  brought  a 
filter  over  the  scene  to  indicate  evening  at 
finish  of  the  act.      The  effect   was,   of  coi 
that    the   audience    saw    the    whole   as    if 
were    on    another    train    following    the    on, 
the    stage    through    the    beautiful    scenery 
the    Adirondacks. 

5.      To  furnish  all  of  the  scenery  and 
the    lighting    for   an   act: 

In    this    category    we   have    a    number 
and   My    Shadow"   suggested   by   the  so; 
course.      A    picture   of   a    girl    in    fancy   , 
costume    sitting    in   a    swing    was    drawn 
times    on    a    card    making    the    images    o: 
extreme   sides    quite   large   and    the   ones 
the    center    smaller    to    give    an    idea    of 
spective.       The   center    was    left    blank    a 
space    calculated    so    that    when    photogr.i, 
on    standard    film    and    projected    to    the' 
stage     size     there     was     room     for     two 
swings     to     be     suspended,     which     appeal 
still    smaller    than    the    smalest    image    on 
projected     film.       Two     girls     were     costuia™  ,, 
to    match    the    sketch    exactly.        They    we    m' 
placed   in   the  swings  hung  just  in   front  of 
30    by    40    ft.    white    screen.       When    the  cu 
tains    in    front    of    this    were    opened    the   pr 
jected    film    was    irised   on.      The   blank    spa- 


'Biiiaat 

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Projection 

West    Coast  Bureau 
THE  FILM   DAILY 

Hollywood— F.  H.  Richard- 
son, projection  expert  with 
many  years  of  experience  to 
his  credit,  reading  a  paper  on 
the  value  of  projection  before 
the  S.M.P.E.  Friday,  pointed 
out: 

"Producers  have  never  given 
very  serious  thought  to  the  in- 
fluence of  projection  conditions 
on  their  pictures.  The  enter- 
tairunent  value  of  a  motion  pic- 
ture can  be  reduced  50  per  cent 
by  faulty  projection.  The  in- 
justice done  to  all  concerned  by 
the  carelessness  of  those  re- 
sponsible for  the  bad  projec- 
tion frequently  seen  must  be 
stopped  by  a  concerted  effort  of 
the  producers  and  artists." 


Uccoi 

in 
«!.  wi 


Itient 
toitl 
toes : 
are: 
)et(l 
Wtlie 
ittea 
mtlet 
leti) 
■eeze 

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^M 
"stalled 
ntn' 


"(Man 


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THE 


^.ly,  April  15,  1928 


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DAILY 


'    center    of    the    film    furnished    all    the 

1     the    actual     figures    and     no    stage 

.  ere    required.       The    result    was    that 

ence    were    not    quite    sure    whether 

lts   themselves   were   real  or   njt  until 

ved  near  the  end  of  the  song.     There 

action   in   this   film   but   it   got   across 

ndiences  so  well  that  the  theater  was 

^ed    to    try    another.       This    time    the 

a    little   better.       Animation    was    in- 

I     and     for     the     song     "Two     Little 

Birds"    there    was    used    an    animated 

and    actors    costumed    to    match,    all 

in    harmony     and     rythm     with     the 

They    were   Penguins.       The   photog- 

preferred    to    call    them    ducks.       The 

s    gave    this    number    a    hearty    wel- 

each    show    regardless    of    what    the 

tually    were. 

experiences    of    the    Eastman 

i  erefore,  held  by  authors  of  the 

as    sufficient    proof    that    the 

iscope,  first  used  by  Paramount 

nnection    with    "Old    Ironsides" 

Rivoli,   New   York  in   Decem- 

1926    was    not    new.       Pointing 

lit  Lyman  H.  Howe  years  ago 

raphed   many    pictures    with    a 

ngle  lens,  the  paper  continues: 

i\     did     not     the     theaters     that     were 

later    have    just    as    large    pictures    in 

!  jn    to    the    size    of    the    house    as    he 

Tlie   answer    is    simple.       The    theaters 

nule  much  larger.      Light   sources   were 

i'lequate.        Projection    optical    equip- 

s    inadequate.    The   film    itself    showed 

I    s,  if  enlarged  too  much.  Also,  the  gen- 

ility  suffered  considerable.      By  reason 

Ills    the    theaters    were    compelled    in 

-es  to  limit  the  size  of  their  projected 

In    the    meantime    there    has    been    a 

mprovement   in  projection.     This   im- 

n(   is  still  goings  on  and  will  continue. 

\\    have   the  high    intensity   arc.      With 

•  •■    have    some    great    advances    in    the 

equipment    used    to    collect    this    light. 

Si  have  a  much  better  quality  of  objec- 

ii^es    for   projection." 

would    appear    that    it    might    be    good 

eaters  to   use   slightly   larger  pictures   in 

llt^tances.       It    would    not    be    wise    to 

e    the    size   to    the    extent    that    all    pic- 

■A'liild    fill    the    stage    openings    because 

II  nid    lead    to    monotony    in    the    other 

le      It    would    be    interesting    to    see    a 

with  all  scenes  taken  at  long  enough 

the   entire    picture   could    be    run    on 

'-    -creen." 

le    different    ideas   mentioned    at    the   be- 

ig   of  this  paper  are  not  put   forth   with 

!      ,'ht    that    the    Eastman    theater    is    or 

!   the  only  theater  to  do  these  things. 

11  Lv     realize    that     some    of    the    stunts 

lieen    crude    and    that    any    engineer   can 

I'ly     think    of    many    ways     to    improve 

'   them.       We    hope    they    will,    and    that 

few    things    may    suggest    many    other 

;,  that   will   be   put   to  use." 


shed  Air  New  Supreme 
/ooling  System  Feature 

.  Louis — Supreme  Turbo  Elec- 
Air  Washer  is  being  featured  this 

in  Supreme  cooling  systems  for 
ters.  This  new  addition,  it  is 
:d,  accomplishes  with  a  fractional 
epower  motor  Ihe  same  results 
ined  in  larger  and  more  elaborate 
;ms,  with  high-powered  pumps, 
s  and  an  array  of  sprays.  A 
'anient  payment  plan  is  a  sales 
ire  of  the  system, 
matures  advanced  for  the  new  Su- 
le  are:   noiseless  operation;  vari- 

speed  control,   assured  by  addi- 

of  the  Horton  pulley,  claimed  to 
•antee  any  speed  any  time;  maxi- 
n  outlet  velocity,  claimed  to  pro- 

the  equivalent  of  a  35  mile  per 
•  breeze;  steel  construction,  which 
es  the  blower  indestructible;  ease 
ssembling  and  dismantling, 
he  Turbo  Air  Washing  Unit  can 
nstalled  in  any  Supreme  cooling 
em  now  in  use,  for  it  is  complete 
self,  plugging  into  any  light  sock- 
with  a  long  cord  and  plug  sup- 
i  by  the  company.  It  also  is 
pped  with  an  auxiliary  water 
age   tank   with  valve   and   feeder. 


Determining  Amount  of  Air  Needed 

Prepared  by  Knowles  Mushroom  Ventilator  Co. 

FOR  many  years  it  was  customary  to  estimate  30  cubic  feet  of  fresh 
air  per  minute  per  occupant  as  the  amount  necessary  for  good 
ventilation.  It  was  figured  that  this  amount  would  keep  the  carbon 
dioxide  content  below  10  parts  in  10,000.  It  is  now  known  that  an 
excess  of  carbon  dioxide  is  not  necessarily  harmful  and  that  equally 
important  factors  are  the  circulation,  distribution  and  the  physical 
quality  of  the  air  itself.  At  the  same  time,  a  high  carbon  dioxide 
content  is  still  considered  good  evidence  that  the  air  is  not  meeting 
the  necessary  requirements. 

With  proper  distribution  it  is  often  practicable  to  provide  good 
ventilation  with  an  air  supply  of  20  cubic  feet  per  occupant  per 
minute,  or  even  less.  In  many  cases  the  practice  is  being  followed 
by  recirculating  all  the  air,  but  where  this  is  done  the  installation 
usually  includes  some  method  of  purifying  the  air,  such  as  an  ozone 
machine,  or  an  air  washer,  or  both. 

Good  ventilation  is  now  recognized  to  be  a  combination  of  tem- 
perature, humidity,  air  motion,  dust,  bacteria,  odors,  carbon  dioxide 
and  distribution.  The  synthetic  air  chart  which  has  been  adopted  by 
the  American  Society  of  Heating  and  Ventilating  Engineers,  takes 
into  account  all  of  these  factors  and  makes  it  possible  to  arrive  at  an 
average  which  will  show  the  percentage  of  perfect  ventilation  ob- 
tained in  any  given  installation- 


Three  Types  of  Systems 

in  Massachusetts  Line 


Cleveland — Three  types  of  Massa- 
chusetts Air  Washers  are  marketed 
by  the  Bishop  &  Babcock  Sales  Co., 
which  claims  to  be  the  only  com- 
pany which  manufactures  all  the 
component  parts  of  a  complete  sys- 
tem for  conditioning  of  air,  such  as 
fan  equipment,  air  washers,  automatic 
temperature  and  humidity  coiitrol  and 
vacuum  or  vapor  steam  specialties. 
These  are  the  type  "A"  and  "B"  air 
washers  and  the  Massachusetts  Cool- 
ing Type   Air  Washer. 

The  "A"  type  is  designed  for  gen- 
eral work  in  washing,  purifying  and 
humidifying  and  should  be  used  when 
cooling  is  a  secondary  factor  to 
cleansing.  It  is  seven  feet  long,  with 
intimate  contact  of  air  and  water  ex- 
tended over  a  distance  of  five  feet. 
It  removes  98  per  cent  of  foreign 
matter  from  the  air,  cools  the  enter- 
ing air  85  per  cent  of  the  initial  wet 
bulb  depression  and  an  additional 
cooling  effect  may  be  secured  by  use 
of  cold  water  from  outside  sources, 
or  ice  in  the  tank,  although  this  is 
not  recommended  as  an  economical 
practice.  Humidity  is  controlled  by 
the  Bishop  &  Babcock  Automatic 
Humidity    Control    Apparatus. 

The  "B"  type  is  designed  for  where  as 
much  cooling  effect  is  desired  without  use  of 
mechanical  refrigeration,  and  with  the  aid  of 
agencies  such  as  cold  city  water,  deep  well 
water,  etc.  It  is  similar  in  design  to  the 
"A,"  is  nine  feet  long,  with  the  contact  of 
air  and  water  extending  over  seven  feet,  a 
second  bank  of  spray  nozzles  being  used  and 
an  additional  length  of  spray  chamber.  It 
will  cool  95  per  cent  of  the  initial  wet  bulb 
depression. 

Humidity  is  controlled  during  the  colder 
weather  by  means  of  a  closed  or  an  ejector 
type  heater,  operated  and  regulated  by  a  B. 
&   B.   Automatic   Humidity  Control  Apparatus. 

The  Massachusetts  Cooling  Type  Air  Wash- 
er is  designed  for  use  in  cooling  and  cleaning 
air  in  conjunction  with  mechanical  refrigera- 
tion only.  It  is  13  ft.  6  in.  long  and  is 
equipped  with  a  tank  extending  the  entire 
length  of  the  washer,  which  is  divided  into 
three  sections,  a  spray  chamber,  containing 
two   banks   of    spray   nozzles,   the   suction    line 


Smaller  Refrigerating 
Unit  Now  Offered  by  York 

York,  Pa. — A  new  addition  to  the 
York  line  of  ice  making  and  refrig- 
erating machinery  is  announced  in  the 
smaller  York,  self  contained  and  full 
automatic  unit.  This  is  adaptable  to 
smaller  theaters,  giving  them  the 
benefit  of  York  mechanical  refrig- 
eration at  low  cost.  The  York  firm 
is  one  of  the  foremost  in  the  field  of 
theater  refrigeration. 

The  company  states  that  the 
smaller  York  embodies  the  same  feat- 
ures of  construction  as  the  larger 
units.  The  compressor  of  the  smaller 
York  is  directly  connected  to  a  one 
horsepower  motor. 


No  Power  Needed  for  Allen 
Air  Turbine  Ventilator 

Detroit — No  power  is  required  for 
the  Allen  Multi-Vane  Turbine  Ven- 
tilator. The  ventilator  is  a  true- 
rotating,  air  driven,  suction  turbine, 
which  has  continuous  displacement 
of  a  high  capacity,  working  automati- 
cally and  silently.  The  ventilator,  it 
is  claimed,  costs  less  than  power-op- 
erated exhaust  fans  and  handles  a 
larger  volume  of  air,  eliminating  op- 
eration and  mainteiLance  expense.  It 
is  declared  to  be  weather  and  leak 
proof. 


to  the  pump,  suction  strainer,  ball  float  and 
other  accessories.  The  scenter  section  is 
five  feet  long,  has  a  removable  side  and 
cover  and  Massachusetts  Stuffing  Boxes  for 
sealing  the  side  cover  at  points  where  con- 
nections to  Maudelot  Coils  and  to  rain  spray 
troughs  over  coils.  The  section  can  be 
furnished  in  any  desired  length.  A  3  ft.  6 
in.  section,  contains  scrubbing  or  flooding 
nozzles,  flooding  plates  and  two  banks  of 
eliminators.  The  amount  of  cooling  effect 
obtained  is  governed  by  the  size  of  the  re- 
frigerating unit  used. 


NEW  DISTRIBUnON  fOR 
NAGNOLA  BEING  PLANNED 


Seattle — Because  tlje  company  pre- 
ferred to  place  the  instrument  in  the 
hands  of  equipment  dealers  through 
out  the  country,  rather  than  tie  up 
with  one  concern,  Bush  &  Lane 
Piano  Co.,  manufacturer  of  the  Mag- 
nola,  has  discontinued  distribution 
tlirough  the  Robert  Morton  Organ 
Co.  A  new  Multi-Tone  Magnola 
has  been  developed  and  now  is  being 
placed  on  the  market.  Negotiations 
are  under  way  for  national  distribu- 
tion. 

Among  features  of  the  new  instru- 
ment are:  Foot-pedal  control  of  vol- 
ume, foot-pedal  bass  drum,  pilot 
lights,  desk  light,  cue-sheet  rack,  sil- 
ent record  files,  improved  tone-arm 
and  eight  separate  tablets  for  cutting 
in  various  instruments  or  combina- 
tions as  desired. 


New   Kunsky   House   Plamied 

Detroit — John  Kunsky,  it  is  re- 
ported, will  operate  the  new  Fischer 
to  be  built  at  W.  Grand  Blvd.  and 
Second,  at  a  cost  of  around  $1,- 
000,000. 


Detroit  Firm  Buys  Serial 
Detroit — Exclusive    Fihn    Co.    has 
acquired    distribution    of    "Chinatown 
After  Dark,"  serial,  which  will  be  re- 
leased May  1. 


Picker  Opening  House  Next  Month 
Chicago — A.    L.    Picker    will    open 
the  new  Ironwood  the  latter  part  of 
May,  he  stated  on  a  visit  here. 


New  Catalogue  Issued 
by  Heywood-Wakefield 

A  44-page  catalogue  has  just  been 
issued  by  the  theater  seating  unit  of 
Heywood-Wakefield  Co.  It  contains 
all  of  the  popular  theater  chairs  de- 
veloped by  the  company  in  the  past 
few  years,  including  the  luxurious 
seats  designed  for  the  Roxy,  Or- 
pheum  Circuit,  Publix  organizations 
and  others.  It  is  colorfully  illus- 
trated throughout  and  is  easily  one 
of  the  most  attractive  catalogues 
published   in   the   equipment   field. 


"Continuous  Projector" 
Aims  to  End  Flickers 

IV est  Coast  Bureau,  THE  FILM  DAILY 
Hollywood — J.  F.  Leventhal  of 
New  York  is  author  of  a  paper  on 
"Continuous  Projectors"  which  was 
read  on  Friday  before  the  Society  of 
M.  P.  Engineers.  In  projectors,  one 
frame  after  another  is  brought  into 
position  at  the  rate  of  16  to  25  per 
second.  This  rapid  starting  and  stop- 
ping greatly  strains  the  perforation 
holes  in  the  film.  As  soon  as  per- 
manent damage  is  done  to  these  per- 
forations, the  picture  appears  un- 
steady on  the  screen.  The  intermit- 
tent motion  of  the  film  is  eliminated 
in  the  "continuous  projector"  stated 
the  paper,  in  which  the  film  moves 
continuously  and  certain  optical  parts 
oscillate  in  such  a  way  as  to  keep  the 
picture   steady  on  the  screen. 


I 


O^ItM^ 


Colleen  and  Sills  to  Make  4  Each 

M.  P.  Academy  and  American  Society  of  Cinematographers  Call  Incandescent  Lighting  Best — 
Universal  to    Make  New  Tarzan  Serial— Wilk's   Sidelights  on   Coast   Personalities   You   Know 


4 


i 


FIVE  STUDIO  EXKUIIVES 
TO  ATIEND  F.N.  MEETING 


Four  pictures  will  be  made  by  Col- 
leen Moore,  and  four  by  Milton  Sills 
for  the  1928-29  First  National  pro- 
gram. There  are  to  be  49  pictures 
produced  by  the  company  for  next 
season.  Five  studio  executives  will 
attend  the  sales  convention  to  be  held 
April  30  at  Chicago.  Watterson 
Rothacke.r,  ho\vever,  will  not  attend. 

J.   H.    Goldberg  Feted 

Testimonial  stag  dinner  to  J.  H. 
Goldberg,  retiring  booking  manager 
of  West  Coast  Theaters,  was  held  at 
the  Jonathan  Club,  Los  Angeles. 
Among  the  speakers  were:  Harold 
B.  Franklin,  M.  Gore,  A.  L.  Gore, 
Adolph  Ramish,  Sol  Lesser,  Charles 
Buckley,  Ned  Marin,  Jack  Warner, 
I  W.  Birnbaum,  Herman  Wobber, 
Fred  Miller,  J.  J.  Sullivan,  W.  H. 
Dollier,  and  Harry  Cohn.  J.  Leslie 
Swope  was  toastmaster. 

Thelma   Parr   Recovering 

Thelma  Parr  is  recovering  from  in- 
juries received  in  an  automobile 
crash,  when  the  car  in  which  she  was 
riding  with  Kenneth  S.  Sanderson 
struck  another  machine.  Fear  is  ex- 
pressed that  wounds  received  about 
the  mouth  when  she  was  thrown 
against  the  windshield  may  leave 
scars  which  would  end  her  film  ca- 
reer. 


Simpson  in  McCoy  Cast 
Russel  Simpson  is  the  only  player 
so  far  selected  for  the  supporting  cast 
of  "The  Bushranger,"  M-G-M  vehi- 
cle for  Tim  McCoy,  which  Chet 
W^they  will  direct. 


Betty  Compson  Opposite  Sills 

Betty  Compson  will  play  the  lead- 
ing role  opposite  Milton  Sills  in  "The 
Barker,"  which  George  Fitzmaurice 
will  direct. 


Cast  in  F.  N.  Film 

Larry  Kent,  Lucien  Littlefield  and 
Loretta  Young  have  been  added  to 
the  cast  which  will  appear  in  "The 
Boss  of  Little  .^rcady,"  in  which 
Charlie  Murray  is  featured.  Edward 
Cline  is  directing. 


Cast  in   Bell   Film 

Caryl  Lincoln  has  been  selected 
for  the  feminine  lead  in  "Wild  West 
Romance,"  Rex  Bell's  first  starring 
western  for  Fox.  She  replaces  Lil- 
lian  Gilmore. 


Doran  Now  Pathe  Scenario  Head 
The     Pathe     scenario     department 
now  is  in  charge  of  D.  A.  Doran,  Jr. 


New  Dane-Arthur  Starting 

Karl  Dane  and  George  K.  Arthur 
will  start  work  shortly  on  "Brotherly 
Love."  The  story  is  adapted  from 
the  magazine  tale  "Big-Hearted  Jim," 
by  Patterson  Marzoni.  Frank  Capra 
will  direct. 


Gallagher  in  Meighan  Film 
"Skeets"  Gallagher,  former  Broad- 
way star,  has  been  assigned  a  role  in 
"The  Racket,"  which  Lewis  Mile- 
stone is  directing  for  Caddo,  with 
Thomas  Meighan  starred.  Lee  Moran 
is  in  the  cast. 


Forbes   in    Mackaill    Cast 

Ralph  Forbes  is  to  play  opposite 
Dorothy  Mackaill,  which  Charles 
Brabin  is  directing  for  First  National, 
with  cast  including  Lowell  Sherman, 
Anna  Q.  Nilsson,  Albert  Gran  and 
Arthur  Clayton. 


East  for   Exteriors 

Marceline  Day  will  play  feminine 
lead  in  Buster  Keaton's  new  M-G-M 
vehicle.  Miss  Day  has  left  for  New 
York  to  join  Keaton  and  Director 
Edward  Sedgwick. 


"U"  Plans  Tarzan  Serial 

Universal  will  make  a  Tarzan  pic- 
ture for  next  year's  release.  It  will 
be  "Tarzan  the  Mighty,"  a  12  chapter 
serial,  adapted  from  the  Edgar  Rice 
Burroughs  book,  "Jungle  Tales  of 
Tarzan." 


Taylor  to  Direct  Fairbanks 

Marking  the  third  United  Artists' 
picture  he  has  directed,  Sam  Taylor 
starts  work  soon  on  a  Douglas  Fair- 
banks' sequel  to  "The  Three  Muske- 
teers," story  of  which  now  is  being 
prepared   by   Jack    Cunningham. 


Cast  in  "Tide  of  Empire" 

Renee  Adoree  has  been  signed  for 
the  feminine  lead  in  "The  Tide  of 
Empire,"  forthcoming  filmization  of 
Peter  B.  Kyiie's  romance  of  the  Cali- 
fornia Gold  Rush.  Allan  Dwan  will 
direct. 


Biro  Writing   Dove   Vehicle 

Lajos  Biro,  who  wrote  the  story 
of  "The  Yellow  Lily,"  is  makjng  the 
treatment  for  Billie  Dove's  new  vehi- 
clCj  which  Alexander  Korda  will  di- 
rect. 


A  LiUle  from  "hots" 


By    RAWH    WtUC 


Hollyivood 

IRVING  CUMMINGS,  Bill  How- 
ard and  Chandler  Sprague  are 
among  the  tennis  enthusiasts  on  the 
Fox  lot.  Irving's  court  is  popular 
with  the  boys.  By  the  way.  Bill 
Shakespeare  did  not  have  the  two 
Irvings  (Cummings  and  George  Irv- 
ing) in  mind,  when  he  wrote,  "what's 
in  a  name."     The  Irvings  are  strong 

rivals  on  the  tennis  courts. 

*  *         * 

Our  good  friend,  Charlie 
Byer,  who  has  taken  orders 
from  directors  for  several  years, 
is  now  a  "director."  He  is  now 
enacting  the  role  of  a  director 

in  "Clothes  Make  the  Woman." 

*  *         ♦ 

Dayi  Campbell  is  following  in  the 
footsteps  of  Lincoln  Quarberg, 
peppy  pianist  and  press  agent,  and 
is  joining  the  ranks  of  the  public- 
ists. He  succeeded  "Line"  as  United 
Press  representative  in  Los  Angeles 
and  will  now  publicize  Tec-Art  stu- 
dios. "Line"  is  Boswell  for  the  Cad- 
do Prod. 

*  *         * 

Ray  Lissner,  a  fixture  in  the  Her- 
bert Brenon  unit,  has  been  assisting 
Nick  Grinde  at  M-G-M.  Marie  Hal- 
vey,  the  Los  Angeles  to  New  York 
commuter,  has  returned  from  New 
York,  where  she  put  the  final  editing 
touches  on  "Laugh,  Clown,  Laugh." 


Our  Passing  Show:  Simeon 
Aller,  Fanchon  Royer,  Mrs. 
Wade  Boteler,  Norman  Tau- 
rog,  Jane  Winton,  Charles 
Kenyan  at  "The  Scarlet  Wo- 
man," which  stars  Pauline 
Frederick;  George  Landy  at 
"The  Single  Man,"  Edward 
Everett  Hortoji's  current  veh- 
icle. 

♦  ♦         * 

By  the  way,  Pauline  Frederick's 
leading  man,  Thojnas  Holding,  also 
appeared  opposite  her  in  the  screen 
version  of  "The  Eternal  City."  We 
first  saw  Holding  when  he  played  op- 
posite Elsa  Ryan  in  the  Mid-West- 
ern road  company  of  "Peg  0'  My 
Heart." 

*  *         * 

Jack  Chefee  is  keeping  busy. 
He  recently  finished  working 
in  a  comedy  at  Fox  and  has 
started  work  on  a  "Breezy" 
comedy,  which  George  Jeske 
is  directing  for  Bray. 


ROBERT   LORD 

Writer 

Under  Contract  to  Warner  Bros. 


FIND  INCANDESCENTS 


BEST  IN  STUDIO 


THEL 
IICHT? 


Fieli 


The    use   of   tungsten   incandescent 
lamps    for    studio    lighting    has    beeij 
found   superior  to   all  other  types  o;| 
light   source   now   in   use   in   the   foli 
lowing    respects:    convenience,    econ 
omy   of   power   and   operating   labi 
ready   control   ability;    freedom   fn 
smoke    and    dirt;    superior    color 
light   permitting   correct   tone   rep: 
duction  of  colored  objects  when  usi 
with     panchromatic     color     sensitr 
film. 

This  is  the  highlight  of  a  report  o; 
experiments  of  the  Academy  of  M, 
P.  Arts  with  types  of  lightingj 
made  Friday  bejore  the  Society  o: 
M.  P.  Engineers,  which  is  now] 
closing  its  spring  meeting  in  Hoi 
lywood.  The  report  was  prepared 
by  the  research  committee  of  the 
American  Society  of  Cinematogra-! 
phers.  It  was  pointed  out  that  a  new 
technique  in  make-up  is  necessary 
under  the  system  and  that  actors  are 
able  to  work  to  better  advantage  in 
a  scene  which  has  a  normal  appe 
ance  as  a  result  of  the  use  of  t! 
quality  of  light  and  the  natural  use 
of  color  in  mak^-up  and  in  painting 
the  set.  Incandescents  emit  more 
heat  than  any  other  lighting  equip- 
ment, but  is  expected  this  can  be 
taken   care   of  by  correct  ventilation. 


. -1 

(■. ;  ittit 


Hughes  Gets  Ben  Lyon 

Howard  Hughes  has  taken  over 
Ben  Lyon's  contract  with  First  Na- 
tional following  several  weeks'  nego- 
tiations. 


nsigue 

TiSlpp 
Bid  0 


The  Life  of  Los  Angeles 
Centers  at  the 
Ambassador's 

famous 
Cocoanut  Grove 


Special  Nights  THies.  and  Sat. 
I  College  Night  Every  Friday 


Mil 


ItlV! 


hi, 

tail 


THE 


ay,  April  15,  1928 


■£M!^ 


DAILV. 


11 


Foreign  Markets 


By  JAMES   P.   CUNNINGHAM 


ILM8  NEWSPAPERS"  TO 
APPEAR  IN  Li 


></elopment  for  Amateur 
Field;  Other  News 
From  Europe 

By   GEORGE   R.    CANTY 
''.    S.    Trade   Commissioner,  Paris. 

—  W.     Day     has     invented     "a     home 
picture  newspaper,"  and  has  sold  the 
a    leading    London    paper.        It    is 
.1    that    the    apparatus    will    be    in    use 
ti  w    months.        The    "newspaper"     will 
t  ,t  of  100  ft.  of  standard-size  film,  printed 
'  !' mi -transparent    paper    which    will    pass 
a    clock-work    driven    machine    at    a 
the     speed     normally     employed     for 
n.       As    the    pictures    will    be    viewed 
I   cted   light   instead   of   the   usual   trans- 
light    of   ordinary    projection,    the    illu- 
movement    will    be    fully    maintained 
I-  erted,  even  though  the  pictures  change 
-  Irequently.    No    special   lighting   is   neces- 
I  it    is   said — daylight   or   ordinary   lighting 
mom  is  all   that  is  required. 
nie   of   the   possibilities   of   the   idea    were 
med     by     Day     in     a     recent     interview. 
1  om   the  presentation   of  current   news, 
the    outstanding    idea    is    that    of    tui- 
i       mail.    It   is   said   that   a    person   could 
I    reel   and   study   the   steps   of   the   latest 
stopping     the     apparatus     at     any     de- 
jMjint,    going    back    and    looking    again 
lifferent    figures.    Similarly,    one   could 
!    tlie    correct    way    to    make    strokes    at 
tennis,    as    expounded    by    the    great 
I  ^        Children    will    be    able    to    see    their 
It',    (airy   stores   instead   of   reading   them. 
iil';a  is  brought  within  the  realm  of  prac- 
1  iiHtics   by    the    fact    that   a    reel   of    100 
■^    expected   to    cost   only   about   sixpence, 
.  cents). 


rlin — Meeting    of    the    board    of    Sudfilm 

held  in  Munich.     Franz  Muller,  man- 

^ig;ned,    and    J.    Goldschmidt,    general 

itative    of    British    International,    Lon- 

s  appointed  on  the  board,  in  his  place. 

ihe   general    meeting,    held    on    April    3, 

■iflend  of   6  per  cent   was   paid. 


11 — The    Reich's    Court    of   Justice    re- 
pronounced     an     interesting     decision. 
'4,    prior    to    the    institution    if    the    1:1 
i;ent"    system,    under    which    the    dis- 
alone  has  rights  on  the  "kontingent," 
ucing   firm   had    turned    over   a    film   to 
ng   firm;   the  former  was   to   get  a  cer- 
crcentage     in     return.        The    producer 
t   action   against   the  distributor,   claim- 
hare  of  profit  on  the  film  "kontingent," 
to    the    fact    that,    when    the    contract 
gned,    it    could    not    be    foreseen    that 
fributor    would    profit    by    the    "kon- 
The    County    Court    rejected    the 
which     was     then     submitted     by     the 


RICHMOUNT  PICTURES,  Inc. 

f23  7th  Avenue  New  York  City 

D.  J.  MOUNTAN,  Ptm. 

Exclusive  foreign  represen- 
atives  for  Rayart  Pictures 
Corporation  and  other  lead- 
ng  independent  producers 
ind  distributors. 

:«ble  Addreia:  RICHPICSOC,  Paris 
Cablt    Adreti:    DEEJAY,    London 
Cable   Addreas:    RICH  PIC.    N.    T. 

Exporting  only    the    best    in 
Motion  Pictures 


producer  to  the  Court  of  Appeal.  The  latter 
having  pronounced  the  claim  to  be  justified, 
the  distributor  appealed  to  the  Reich's  Court 
of  Justice,  which  confirmed  the  last  deci- 
sion. A  separate  procedure  will  be  necessary 
to  determine  the  amount  of  the  claim,  which 
will  not  be  easily  established  by  the  produc- 
er. But  the  resolution  itself  is  interesting 
in  so  far  as  innumerable  producers  may  now, 
based  on  this  precedent  bring  an  action 
against  their  distributors,  claiming  a  share  of 
profit. 


Berlin — At  the  general  meeting  of  Phoebus 
shareholders,  several  Munich  bankers  and  a 
representative  of  the  German  government  were 
elected  as  directors.  The  only  shareholders 
present  were  the  Emelka  with  2,886,000 
marks  and  the  Reich  with  one  million  marks 
shares. 


Berne — An  entertainment  tax  fight  is  on 
in  Switzerland.  In  the  Glarus  Canton,  it 
was  abolished  after  a  short  discussion  at  the 
Landrat,   by  34  votes  against  9. 


Berlin — The  "Centralverband  der  Filmver- 
leiher  Deutschlands"  (Central  Association  of 
German  Distributors)  has  considered  steps 
to  alter  the  situation  created  by  the  con- 
gestion of  the  market.  In  this  connection,  a 
special    commission   has    been    formed. 


Sales  of  American  Films  in 
Czechoslovakia  Fall  Off 

Washington  Bureau  of  THE  FILM  DAILY 
Washington — Popularity  of  Amer- 
ican films  in  Czechoslovakia  slightly 
declined  in  1927,  states  a  report  to 
the  M.  P.  Section,  Dept.  of  Com- 
merce, from  Vice  Consul  P.  S. 
Glassey,  at  Prague,  who  basis  his 
survey  on  a  report  from  the  censor- 
ing board.  A  total  of  1,802  films 
were  shown  in  1927  and  only  817 
were  from  the  States,  or  a  decrease 
of  85  films  over  1926. 


Banks  Finisiies  Interiors 

London — Having  completed  inter- 
iors for  "Adam's  Apple,"  at  British 
International  studio,  Monty  Banks 
leaves  soon  for  France  and  Italy 
where  exteriors  will  be  made. 


New    Studio    Under    Way 

London — Sir  Philip  Cunliffe-Lister, 
M.  P.,  of  the  Board  of  Trade,  layed 
the  cornerstone  of  the  studios  now 
imder  construction  at  Welwyn  Garden 
City,  for  British  Instructional  Films, 
Ltd. 


Terra  and  Cineromans  in  Deal 

Berlin — Nine  features  will  be  pro- 
duced jointly  by  Terra  Films  and 
Cineromans.  Three  will  be  made 
this  year  and  six  next,  all  in  Ger- 
man studios  with  German  players. 
Cineromans  will  distribute  Terra 
product  in  France  and  Terra  will 
handle   Cineromans   in   Germany. 


Plans  Largest  U.  K.  House 

London  —  "The  Cinema"  reports 
that  Phil  Hyam  of  the  Canterbury, 
has  purchased  a  site  opposite  the  Ele- 
phant and  Castle  on  which  he  will 
build  the  largest  picture  theater  in 
Engalnd. 


"The  Spy,"  Lang's  Latest 

Berlin — Fritz  Lang's  new  picture  is 
"The  Spy,"  which  was  put  in  the  Ufa 
Palast  for  a  Berlin  run. 


Presentations 


By   JACK    HARROWER] 


TO 
DRAW  AT  THE  PARAMOUNT 


The  second  week  of  Paul  Whiteman  and 
his  orchestra  at  the  Paramount  continued 
to  draw  'em  in.  Paul  and  his  boys  were 
clever,  as  usual.  The  surrounding  numbers 
were  so-so  and  the  entire  performance  stacked 
up  as  a  satisfying,  but  far  from  outstanding 
affair.  No.  1  was  "Souvenir,"  a  Tiffany- 
Stahl  color  classic,  after  which  came  the 
news  weekly.  Then  the  Crawfords  at  the 
organ  followed  with  several  numbers.  White- 
man  was  the  tinkling,  syncopating  nucleus 
around  which  was  built  the  stage  show.  The 
boys  were  placed  on  a  dais,  flanked  on  either 
side  with  a  flight  of  steps,  while  in  the 
background,  somewhat  higher  than  the  heads 
of  the  back  room  of  musicians  was  a  raised 
stage  concealed  with  a  drop  until  the  Foster 
girls  appeared  at  the  finale.  The  Lee  girls, 
hoofers — first  appeared  and  rated  a  fair  re- 
ception. Then  Llora  Hoffman  whose  first 
number  ended  with  a  couple  of  doubtful  high 
notes,  but  whose  second  offering  went  over 
better.  Net  results  for  her  satisfying.  The 
Pasquali  Bros.,  acrobats,  got  a  first  rate 
hand.  Some  of  their  stuff  was  unusual.  The 
Foster  girls  did  a  dance  formation  which 
was  mild.  All  through,  Whiteman's  supplied 
the  music.  The  finale  brought  everybody 
back  with  the  Foster  girls  on  the  raised 
stage  and  colored  lights  playing  in  their  im- 
itation  armor   and   battle   shields. 


RUSSIAN  CHORUS  MAKE 
HIT  ON  STRAND  BILL 


The  usual  brief  stage  presentation  was 
again  in  evidence  at  the  Strand.  Started 
off  with  Margaret  SchiUing,  soprano,  and 
Florence  Stern,  violinist,  seated  at  both  sides 
of  stage  behind  a  scrim.  Their  offering  was 
"Who  Can  Tell,"  followed  by  Mile  Klemova 
doing  a  brief  toe  dance,  finishing  with  a 
song   by    Miss    Schilling. 

The  second  half  of  the  stage  offering  fea- 
tured the  Russian  Cathedral  Choir  in  a  very 
simple  but  effective  setting.  They  were 
grouped,  14  in  all,  on  a  banked  platform 
center,  against  a  black  eye.  They  vocalized 
on  four  numbers,  leading  off  with  "Spring 
Song,"  then  into  "Easter  Bells,"  as  the 
drapes  parted  revealing  three  large  stained 
glass  church  windows  that  carried  over  the 
cathedral  atmosphere.  They  followed  with 
"Brown  Eyes"  and  "Massachusetts,"  the 
latter  a  nifty  number  put  over  with  lots  of 
pep  that  made  a  hit.  The  chorus  were  garbed 
as  monks,  and  under  changing  lights  from 
the  front  spots,  the  combination  of  setting 
and  strong  vocal  numbers  sent  them  off  to 
heavy  applause.  The  Kelso  Brothers  as 
rubes,  did  their  comedy  acrobatic  steps,  and 
all  ill  all  the  bill  proved  nicely  balanced  and 
seemed  to  register  well  with  the  holiday 
audience. 


Musical  Numbers  Strong 
On  B'klyn  Strand  Bill 

The  stage  presentation,  called  "Oddities," 
opened  as  draw  curtains  parted  revealing  the 
band  seated  on  flat  stage  with  piano  occupy- 
ing center  position.  Blue  scrim  in  front  of 
band  went  up  as  musicians  reached  the 
chorus  of  opening  number,  "Look  at  That 
Baby."  Ensemble  backed  up  by  cyclorama 
made  of  gold  and  old  rose  streamers,  in  front 
(.Continued   on   Page    12) 


I^     Box  OHice  Prescryitions 
MURRY  LIVINGSTON 

Creator  of  Box  Office  Buildera 

BARREL  O*  FUN   and 
PACKAGE  PARTY 

Phone  me  at  CANal  6480 
Write  meat  270  L.f "■        ■■^'' 


BALLET  NUMBERS  ARE 
FEATURED  AT  THE  ROXY 


The  Easter  atmosphere  was  evident  in  the 
Roxy  stage  presentation,  the  program  open- 
ing with  a  processional  and  tableau,  with  the 
mixed  chorus  in  the  side  balconies  in  white 
robes  assisting.  The  first  bit  used  the  chorus 
and  the  orchestra,  followed  by  a  solo  "Kam- 
enoi  Ostrow"  by  Dorothea  Edwards.  Her 
number  went  over  strong.  The  finish  of  this 
overture  number  had  the  chorus  coming  down 
the  winding  stairs  on  both  sides  of  the 
balcony  to  the   stage,  to  join   in   "Hallelujah." 

The  divertissements  started  off  with  "'Rag 
Doll,"  a  silhouette,  featuring  the  Roxyettes 
who  wore  costumes  and  headdressing  that 
were  effectively  employed  in  the  silhouette 
effects  of  their  various  formations.  It  was 
a  smart  bit  that  won  applause.  A  special 
Easter  ballet  made  use  of  the  ballet  and  the 
Roxyettes,  who  were  grouped  in  three  divi- 
sions strikingly  garbed  as  little  chicks,  Easter 
eggs  and  pink  eared  bunnies.  The  chicks 
came  through  an  enormous  paper  egg  in  stage 
drop,  while  the  "eggs"  bobbed  up  from  two 
gigantic  baskets.  The  drill  work  was  well 
done,  and  the  colorful  and  unique  costumes 
made  a  great  eye  smash.  Virginia  Mauret 
did  some  neat  hoofing  in  "Magic  Fire  Music" 
from  "Die  Walkure."  An  added  numbe.'' 
was  "The  Voice  of  Spring,"  sung  by  Bea- 
trice Belkin  before  the  curtain  preceding  the 
stage   presentation. 


PETROfF'S  SHOW  ONE 
OF  BEST  AT  CAPITOL 


Stepping  right  along,  this  boy  Boris  Pet- 
roff,  who  has  been  snapping  up  the  stage 
presentations  at  the  Capitol.  This  week  his 
"Spring  Festival"  is  just  jammed  with  en- 
tertainment and  a  decided  innovation  in  the 
use  of  the  orchestra  and  stage  band.  The 
overture  is  practically  eliminated,  and  Men- 
tioza's  pit  men  are  seen  on  the  stage  with 
the  Capitolians.  The  setting  was  in  appro- 
priate spring  atmosphere,  with  lilac  trees  at 
sides,  and  the  harmony  ensemble  working  in 
blue   blazers. 

Georgie  Hayes  was  on  for  a  fast  stepping 
toe  dance,  followed  by  Rosemary,  soprano, 
who  did  a  number  from  "The  Barber  of 
Seville,"  featuring  a  high  note  well  sus- 
tauied  for  exit  and  lots  of  applause.  Mar- 
kell  and  Faun  did  some  neat  comedy  steps 
(Continued   on   Page    12) 


Standard 

VAUDEVILLE 

for  Motion  PIclare  Presenliition 

The  FALLY  MARKUS 

VAUDEVILLE  AGENCY 

Lackawanna  7876 
J57  9  BROADWAY,    NEW  YORK    CITY 


AMALGAMATED 
VAUDEVILLE  AGENCY 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Acts 


1600  Broadway,    New  York  City 

Phone  Penn.  3580 


■  -«4 


OM^ 


Sunday,  April  IS,  1! 


I  Week's  Headlines 


Monday 

Plan  exhibitor  cooperative  association  at  Bos- 
ton along  lines  of  New  York  group  headed 
by   Sapiro.  . 

Society  of  M.  P.  Engineers  open  Sprnig  meet 
in    Hollywood. 

United  M.  P.  Producers  of  London,  headed 
by  J.  1).  Williams,  plans  32  exchanges  in 
United  States. 

Warners  schedule  eight  specials  and  26  pic- 
tures for  new  season  all  with  Vitaphone 
sequences. 

Tuesday 

New    Detroit    zoning    plan    in    effect    May    1. 
Repeal   of    Quebec   anti  children    law    seen. 
Will    H.    Hays   to   confer    with    Edouard    Her- 
riott   in    Paris   on    French    situation. 

Wednesday 

Publix  seeks  25-miIe  protection  with  30  days' 
minimum   for    Metropolitan,    Denver. 

Arthur  Haniinerstein  acquires  American  dis- 
tribution   to    three    Russian    pictures. 

Texas  clubwomen  start  movement  for  resig- 
nation  of    Will    Hays. 

Society  of  M.  P.  Engineers  plans  Pacific 
Coast  division. 

Columbia   plans    36   for    1928-29. 

Thursday 

Paramount    and    Publix    lose    motion    for    new 

trial   in   $337,500   damage   suit  over   Capitol, 

Dallas. 
German    Embassy    move's    to    prevent    showing 

of   "Dawn"   in  this   country. 
Will   Hays   at   Pans   takes   up   ban  on   foreign 

trade  quotas. 
Film    Center    Building   planned    in   New    York 

at    9th    Ave.    and   44th    St. 
Cecil    B.    De    Mille    will    finish    current    year 

with    Pathe   and   then   plans   to    ^oin    United 

Artists. 

Friday 

FILM  DAILY  survey  shows  36  companies 
have    scheduled    729    features    for    1928-29. 

Academy  of  M.  P.  Arts  and  Sciences  spon- 
sors   $1,000,000    re  earch    laboratory. 

Arbitration   resumed   in   Minneapolis  territory. 

Warners'  annual  convention  at  Pennsylvania 
Hotel,    New    York,    April    27-29. 

Saturday 

Number  of  firms  announce  new  equipment 
at    S.M.P.E.    meeting. 

Non-theatrical  and  percentage  bookings  un- 
der   fire   in   Oklahoma. 

Minneapolis  arbitration  board  resumes  oper- 
ations. 

F.  &  R.  starting  expansion  ,with  Fox  deal 
oft. 


BUREAU  OF 
COMMERCIAL  ECONOMICS 

1108  Sixteenth  Street 
Washington,  D.  C. 


Co-operating  with  42  Govern- 
ments and  loaning  films  free 
and  speakers  throughout  the 
world  for  the  purpose  of  public 
instructiorL 


of  Best  at  Capitol 
Petroff's  Show  One 

(Contimtcd  from  Page  11) 
and  the  laughs  clicked  steadily  right  through 
the  act.  One  of  the  best  bits  of  its  kind  to 
be  seen  in  these  parts.  The  Melody  Girls 
offered  variety  to  a  snappy  program  with  a 
crooning  song  delivered  from  an  elevated 
platform.  They  worked  before  closed  drapes, 
to  permit  bringing  the  pit  orchestra  up  on 
the  stage  to  combine  with  the  Walt  Roesner 
aggregation.  The  Tarasoff-De  Valery  Danc- 
ers were  a  pleasing  bevy  of  10  young  things 
who  stepped  in  perfect  precision,  a  novelty 
being  their  long  hair.  The  finale  was  a 
sweet  number  and  classy,  with  Renoff  and 
Renova  doin^  some  adagio  work  that  was  a 
fitting  -  windup  to  a  strong  program.  In 
white,  spotted  with  amber  lights,  their  grace- 
ful leaps  and  twirls  bordered  on  the  sensa- 
tional. They  made  a  beautiful  picture.  The 
feature  "Love"  was  the  draw,  but  word-of- 
mouth  was  sending  a  lot  of  people  in  late 
in   the   week  to   see   the   stage   stuff. 

Musical  Numbers  Strong 
On  B'klyn  Strand  Bill 

(Continued  from  Page  11) 
of  which  silver  ribbons  crossed  and  criss- 
crossed gave  the  effect  of  huge  period  win- 
dows. Novel  innovation  was  the  method  of 
shielding  the  music  stands  by  decorated  screens, 
giving  impression  that  musicians  did  not  play 
by  note.  After  opening  number  a  costumed 
page  boy  came  out  displaying  name  of  Arthur 
Ball,  who  came  center  stage  and  sang  "After 
the  Laughter  Came  Tears."  The  Patterson 
Twins  are  two  dainty  girls  who  do  plain  and 
fancy  dancing,  waltz  finish  going  best  of  all. 
Then  Jerry  Sears  and  the  boys  hopped  into 
special  arrangement  of  "Mary  Ann"  and 
Arthur  Ball  helped  out  on  a  chorus.  Serova 
Girls  dressed  as  Western  cowboys  had  a  nov- 
elty line  dance  which  featured  concentrated 
shooting  from  cap  pistols,  and  then  the  piano 
was  rolled  out  for  Peggy  Vardon,  who  played 
three  numbers.  Al  and  Ray  Samuels,  two 
boys  who  dance  as  one,  came  before  the 
finale.  Military  Taps,  novelty  dance,  going 
best. 


Coast  Guard  Tieup 

Tying  up  with  the  United  States 
Coast  Guard,  S.  J.  Stebbins,  manag- 
ing director  of  the  Fox,  Washington, 
last  week  presented  to  the  public  the 
new  official  marching  song  of  the 
service  "Semper  Paratus."  Fifty 
sailors  were  brought  to  Washington 
from  Norfolk  on  the  historic 
■'Apache"  and  assisted  the  75  mem- 
bers of  the  theater's  ballet  and  sing- 
ing ensemble  in  presenting  the  song. 


Borzage  Returning  Soon 

Frank  Borzage,  Fox  d  rector,  is  to 
return  soon  from  Honolulu,  where  he 
is   on   a  vacation. 


Rosenthal  Is  Pace  Setter 

St.  Louis — Barney  Rosenthal,  man- 
ager of  the  local  Columbia  exchange, 
has  been  settinff  the  pace  for  the  en- 
tire country  in  the  Victory  Drive 
under  way  to  celebrate  the  com- 
pany's seventh  anniversary. 


Schools,  Churches  and  Clubs 


using  Motion  Pictures 


Should  Subscribe  for 


THE  EDVCATIONAL  SCREEN 

and  keep  up-to-date  with  the 
new  films  and  new  equipment 

"1001    FILMS"     (Fifrh  Eetition) 

Complete  reference  booklet,  listing  nearly  3,000  educational  films  given 
at  reduced  rate  with  each  subscription 

$1.50  per  year  -  5  South  Wabash  Av  Chicago,  III. 


Short  Subjects 

(Continued  from  Page  5) 


"Sailor   George"— Stern 

Universal 

Go  6  Comics 

Type  of  production. ..  .2  reel  comedy 

Built    around    the    goofy    gob    who 

gets  his  discharge  from  the  navy  and 

becomes  a  soda  fountain  clerk  where 

his  girl  is  employed.     The  ensign  on 

the  ship  is  his  rival.     Seeing  George 

at  work,   he   insists  on   trying  to  gel 

him  back  to  the  ship.     George  cannot 

prove  that  he  is  discharged,  and  trom 

this   situation    they   manage    to   work 

up    some    pretty    good    gags.       Fred 

Newfield  directed. 


Two  "Collegians"  Series 
Planned  by  Univers 

Two  series  of  "Collegians"  will  i 
released    by    Universal    next    seasi  i 
They    will    be    the    third    and    four 
Collegians -series,   and  will  reach  t 
screen  as  Universal  Junior  Jewels,  ii 
was    originally   planned    to   make  1 1 
series    in    ten    two-reelers    each,  bll 
it   has  just   been   decided    to   increa' 
this  number  of  individual  releases 
12  for  each  series. 


"Nicknames" — Hodge  Podge 
Educational 
Geo  graphical  Gags 
Type  of  production. ..  .1  reel  novelty 
i'lays  up  a  novelty  angle  on  the 
various  states,  using  the  nicknames 
such  as  the  "lone  star"  state  for 
iexas  tied  up  with  some  humorous 
or  mterestmg  angle.  In  this  manner 
you  are  conducted  on  a  tour  of  the 
united  S'tates,  hittnig  the  high  spots, 
and  gettmg  an  eyeful  of  novelty 
scenics  mierspersed  with  the  usual 
art  elaborations  that  are  the  stock  in 
trade  of  the  Lyman  Howe  Hodge 
Podge  series.  The  trouble  with  tms 
one  IS  tnat  there  is  a  certain  monot- 
ony about  the  repetition  of  the  gag 
on  the  different  states. 


Millstein  Succeeds  Dunas 

Pittsburgh  —  Harry  Mnlstein  has 
been  appointed  manager  of  the  Uni- 
versal exchange.  He  succeeds  Pml 
Dunas,  resigned  after  being  connect- 
ed with  Universal  for  the  past  hve 
years  as  district  manager,  special  rep- 
resentative and  brancn  manager.  Mili- 
stein  has  been  with  Universal  in 
Washington,  Salt  Lake  City  ana 
Minneapolis. 


Frank  Operating  at  Waterloo 

Waterloo,  la.  —  ALexander  Frank 
again  is  operating  the  Piaza  and  Ki- 
aito.  The  houses  went  to  West 
Coast  Theaters  in  the  North  Ameri- 
can deal,  going  into  receivership  last 
January.  Frank  now  has  under  con- 
struction a  1,000-seat  theater  at 
York,  Neb.,  scheduled  to  open  in 
September. 


Another  Change  at  Detroit  Housi 
Detroit — Marking    the    third   ma:ij 
agerial  change   since   opening  of  tlij 
house,    Mike    Cavanaugh    has    takt 
over     management     of     the     Unitt 
Artists. 


EGGERS 

INCORPORATED 

Photo 
Engraving 


Specialists 

to  the 

Motion  Picture 
Industry 


DAY  AND  NIGHT 


250  West  54th  Street 

NEW  YORK 
Telephone:  Columbus  4I4I'2'3 


A  Famous  Doorway 

in  Hollywood  that  means  home  to  travelers 

The  doonvay  of  this  hotel  means  home — personal 
comfort — service  —  pleasant  surroundings.  It  also 
means  that  you  are  convctiiciilly  located  m  HolK- 
wood — film  capitol  of  the  world — amusement  center 
of  Southern  California. 

Good  Food  a  Feature 

A  French  chef  has  made  the  dining  room  famous. 
Club  breakfasts,  luncheons  or  dinners  at  popular 
prices.     Also  a  la  carte  service. 

Write  for  reser\ations  or  free  booklet  entitled, 
"Hollywood," — today! 

The  Hollywood  Plaza  Hotel 

— where  tfic  doorway  means  home  to  travelers 
Vine  St.,  at  Hollywood  Blvd.,  Hollywood,  California 


{ 


1 


Preordained 

^^ — the  final  result  of  the  motion  picture 
on  the  screen  was  preordained  from  the 
day  that  Edison  got  his  first  sample  of 
Eastman  Film/'^ 

That  was  in  1889.  And  today  the  film 
that  made  motion  pictures  practical  is  the 
film  that  makes  the  most  of  the  cinema- 
tographer's  art  and  carries  all  the  quality 
through  to  the  screen — Eastman  Film. 

*Page  209  ''A  Million  and  One 
Nights,  the  History  of  the  Motion 
Picture" — by  Terry  Ramsaye. 


EASTMAN  KODAK  COMPANY 

ROCHESTER,  N.  Y. 


^f'  ^ 


I 


THE  OPEN  SEASON 
FOR  THE  SAP! 

It^5  getting  so  that  Spring  means 
nothinghut  hlah  about  next  season. 
Let  the  saps  talk,  hut  donh  listen. 

NOW  IS  THE  TIME  FOR  PICTURES! 
Others  TALK  'em- We  DELIVER  'em 


FOR  EXAMPLE 

BEN-HUR  THE  BIG  PARADE 

THE  STUDENT  PRINCE  LOVE 

THE  ENEMY  THIRTEENTH  HOUR 

LONDON  AFTER  MIDNIGHT  —  WEST  POINT 
THE  PATSY  LATEST  FROM  PARIS 

THE  SMART  SET  THE  BIG  CITY 

BABY  MINE  THE  DIVINE  WOMAN 

THE  FAIR  CO-ED     ETC..  ETC..   ETC..   ETC. 


METRO- 
GOLDWYN- 


THE  IMPORTANT 


AND  FOR  THE  REST 
OF  THIS  SEASON 

ACROSS  TO  SINGAPORE  (Not-arro) 

LAUGH,  CLOWN.  LAUGH  {Chancy) 

CIRCUS  ROOKIES  {Dam-Anhur) 

THE  ACTRESS  (Shearer) 

DIAMOND  HANDCUFFS  [Soan  Crawford) 

THE  COSSACKS  {Gilbert) 

SKIRTS  {Syd  Chaplin) 

DETECTIVES  {Dane-Arthur) 

TELLING  THE  WORLD  (^Haines) 

— and  More!  More!  Morel' 


Di 


COMPANY 


I 


i^LLTHE  NEWS 
ALL  THE  TIME 


)]   XLIV     No.    14 


Monday,  April  16,  1928 


Price  5  Cents 


I.UNITTOnCHT 
'OSTER  EXCHANGE  BAN 


;  ncapolis— Efforts  of  distributors 

t  ce  exhibitors  to  ban  poster  ex- 

.  -,    is    being    opposed    by    the 

L-st    exhibitor    unit,    with    the 

I    be   threshed   out   at   the   an- 

<  uvention  here  May  1  and  2. 

\olition  of  poster  exchanges  will 

;t  exhibitors  of  the  territory  more 

if  125,000  a  year,  according  to  W. 

cffes,  president  of  the  exhibitor 

c;  ization.    The  owner  of  the  local 

1    exchange  declares  the  annual 

in    Minnesota   alone    exceeds 

lUniount.     Abolition  of  poster  ex- 

i  ces  is  decla'red  to  be  part  of  a 

1  campaign  on  the  part  of  dis- 


tSCONEERSONERENGH 
WON  WITH  HERRIOT 


Iris    (By    Cable)— A    conference 

held  Friday  between  Will  Hays 

M.    Herriot,   Minister  of   Public 

tion,  at  which   they   discussed 

M   situation  thoroughly.     Hays 

laMzed  the   strong  opposition   of 

\ijierican  industry  to  the  French 

lations    recently    placed    in    force 

!-i   Hollywood  product.     Further 

ations   will   be   held   and   it   is 

.  rsiood  that  Herriot  will  lay  the 

,  ts    of    the    interview    before    the 

■  ch   film  interests  in  an  effort  to 

e  at  some  satisfactory  agreement 

3th  American  and  French  inter- 


Goodwill 

So  they  made  it!  German 
recision  and  Irish  luck,  plus  a 
tout  ship  of  the  air,  land  the 
Iremen  on  the  American  con- 
ment  and  the  first  westward 
ight  from  Europe  is  a  fact, 
ntrepid  adventurers,  the  trans- 
Ltlantic  fliers  have  done  some- 
liing  far  greater  than  achieve 
n  epic  of  the  air.  They  have 
emented  goodwill  between 
heir  countries  and  this— good- 
nil  among  nations  which  this 
ireary  old  world  needs  today 
more  than  ever  before.  For 
nth  that  cordiality  comes  bet- 
er  relations  and  with  better 
elations  come  understanding 
ind  accord  in  all  business, 
vhether  motion  pictures  or  not. 
K  A  N  N 


PARAMOUNT  AGAIN  DENIES 

CHARGES  OF  COMMISSION 


Suit  Expected  Soon 

(Washington  Bureau,  of  THE  FILM  DAILY) 

Washington — Answer  of  Paramount  paves  the  way  for  suit 
against  the  company  by  the  Federal  Trade  Commission,  it  is  be- 
lieved here.  The  commission  served  notice  March  6  that  it  intended 
to  go  into  the  courts  if  Paramount  did  not  immediately  comply  with 
its  edict  against  block  booking  and  theater  acquisition  where  intimi- 
dation is  alleged  to  have  been  employed. 

In  event  of  a  suit,  it  is  expected  the  commission  would  confine 
its  case  to  efforts  to  outlaw  block  booking,  for  by  the  Supreme  Court 
decision  in  the  Eastman  case,  it  was  ruled  the  commission  is  with- 
out power  to  order  divestment  of  property.  Also,  at  the  Trade 
Practice  Conference,  Commissioner  Abram  F.  Myers  stated  that  the 
commission  does  not  consider  distributor  theater  operation  an  imfair 
practice,  so  long  as  no  unlawful  acts  in  connection  with  it  are  com- 
mitted. 


TO  HAKE  BOW  IN 
AT 


Notables  within  and  without  the  in- 
dustry tonight  will  attend  the  T.  O. 
C.  C.  dinner  in  honor  of  Aaron 
Sapiro,  which  marks  formal  welcome 
to  him  as  president  of  the  Independ- 
(Continued  on  Page  2) 


CONTRACTIS  IMPROVEMENT 
ARKANSAS  UNIT  TO  HEAR 


El  Dorado,  Ark. — The  new  uniform 

contract  is  an  improvement  over  the 

old  one,  M.  A.  Lightman,  president  of 

the  Arkansas  exhibitor  unit,  will  tell 

(Continued    on    Page    3) 


TEXAS  CONSPIRACY  SUIT 
TO  GO  TO 


Dallas  —  Paramount,  Publix  and 
other  defendants  in  the  conspiracy 
action  won  in  District  Court  of  Si 
Charninsky  and  Ray  Stinnett,  former 
owners  of  the  Capitol,  will  be  appeal- 
(Continued    on    Page    3) 


3  SALES  CONVENTIONS 
EOR'U' START  APR.  27 


Universal's  spring  sales  convention 
will  be  held  at  three  different  points 
in  the  United  States,  the  conventions 

to  be  consecutive,  beginning  on  April 
(Continued    on    Page    3) 


Boyd  Steps  Out  with  Plans 

for  De  Luxe  Philly  Chain 


Philadelphia — The  Quaker  City  is 
stirred.  Al  Boyd,  for  years  film  buy- 
er for  the  Stanlely  Co.,  has  purchased 
the  2,500  seater  now  being  built  in 
conjunction  with  stores  at  19th  and 
Chestnut  as  the  first  in  a  string  of 
de  luxe  houses.  It  is  a  foregone  con- 
clusion that  his  chain  will  be  op- 
position to  the   Stanley   Co.,  thereby 


offering  what  may  be  formidable 
competition  to  his  former  affiliation. 
The  house  will  be  ready  Thanks- 
giving Day  and  will  show  first  run 
pictures  and  presentations.  Nobody 
here  knows  where  Boyd  will  get 
product  for  this  and  his  other  pro- 
posed theaters,  but  Boyd  merely 
smiles  confidently. 


No  Conspiracy  Ever  Tried 

New  Reply  to  Trade 

Body  States 

Blanket  denial  of  charges  of  the 
Federal  Trade  Commission  that  the 
company  is  restraining  trade  in  the 
industry,  through  insistence  upon  "all 
or  none"  policy  in  block  booking  of 
films,  or  building  of  theaters  to  in- 
timidate and  coerce  exhibitors  into 
buying  its  product  is  made  by  Para- 
mount in  new  answer  to  the  com- 
mission which  early  in  March  an- 
nounced it  would  start  suit  against 
the  company  unless  its  cease  and  de- 
sist order  of  last  July  were  mmplied 
with. 

The  new  answer,  filed  with  the 
commission  Saturday  by  Elek  J.  Lud- 
vigh,  general  counsel  of  the  company, 
briefly  reiterates  the  company's  posi- 
tion on  the  charges  brought  against 
it   by   the   commission. 

At  no  time  has  the  company  made 
or  entered  into  a  conspiracy  for  the 
purpose  of  lessening  or  restraining 
trade  or  commerce  among  the  several 
states  of  the  nation  or  with  foreign 
nations,  the  answer  states,  pointing 
out  that  respondents  are  not  continu- 
ing to  enforce,  comply  with  or  carry 
out  such  alleged  conspiracy. 

The  company  also  denies  that  it  is 
block  booking  films  at  a  designated 

(Continued  on  Page  2) 


INCREASES  W"  IN  1927 


In  a  report  to  the  stockholders  of 
Paramount,  Adolph  Zukor  states  that 
Paramount's  business  in  that  year 
was  14  per  cent  ahead  of  1926  and 
11  per  cent  ahead  of  1925,  the  pre- 
vious best  year.  The  foreign  busi- 
ness shows  an  increase  of  about  13 
per  cent  over  1926,  the  best  previous 
year. 


Dix  Gravely  III 

Hollywood  —  Richard  Dix, 
Paramount  star,  is  in  a  critical 
condition  at  a  local  hospital, 
following  his  operation  for  ap- 
pendicitis, with  doctors  holding 
but  a  50-50  chance  for  his  re- 
covery due  to  complications. 


DAILV 


Monday,  April  li 


ViLXll»Mo.U   Moiiir.  Aprt  16.1828     Priei5Ciit$ 


W.  UICOATE 


pgBllUIR 


Publiihed  d.ily  except  Saturday  .nd  ho'xlfy' 
at  1650  Broadway,  New  York  N.  \-.  »°d 
cojrright  (1928)  by  Wid's  Film,  and  Pilm 
Folk  Inc.  J.  W.  Alicoate,  President  and 
Publisher;  Maurice  D.  Kann.  V.ce^Pres.de«t 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Busine.s  and  Adverti.ing  Manager  Entered 
as  Kcond  elass  matter.  May  21,  1918.  »»  "« 
postoffice  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terms  (Postage  free) 
United  State.  ouUid«  <>*  C"»«"  "f^  ^°j;. 
$10.00  one  year;  6  months,  $S.OO;  3  months, 
i3  00  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Addrew  all  oomraunicii- 
tion,  to  THE  FILM  DAILY,  1650  Broad- 
way, New  York.  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  Filmday, 
New  York.  Hollywood,  California — Ralph 
Wnk  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London— Ernest  W. 
Fredman.  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin— LichtbUdbuehne. 
Friedrichstrasae,   225.  


Financial 


High 

(s)    Am.   Seat 42^ 

♦(cb)     do  6s  36 

*Bal.  &  Katz   

♦(c)    Con.   Fm.   Ind 

(c)     do    pfd 245^ 

(s)   East.   Kodak   .    172yi 

♦(s)      do    pfd 

*(c)    Film   Insp 

♦(s)  First  Nat.  pfd 

(s)  Fox  Fm.  "A"  .   82' 
(c)    Fox  Thea.    "A'  20M 

*(c)  Intern.  Proj 

♦(b)  Keiths  6s  46 

(s)    Loew's    Com.    .    69}4 

(s)     do    pfd lOi'A 

(b)     do   6s   41ww    .110^ 
(b)      do    6s41x-war.l02 
(s)     M-G-M    pfd.     .    26 
(s)    M.   P.    Cap.    ..     8 
*(s)    Orph.    Cir 


Low 

41 -Ji 


24J4 
172}i 


81^ 
20}^ 


69 
103^ 
110^ 
lOlM 

26 
7K 


(s)  do  pfd.  .  . 
(s)  Para.  F-L  . 
♦(s)  do  pfd.  .  . 
(c-b)     do    6s    47 


.122Ji    121'A 


Paramount  Again 

Denies  Charges 

(.Continued  from  Page  1) 
lump  sum  for  the  block,  or  that  sep- 
arate and  several  prices  for  separate 
and  several  films  are  being  demanded, 
so  that  the  difference  in  price  oper- 
ates as  unreasonable  restraint  upon 
the  freedom  of  an  exhibitor  to  choose 
the  films  he  wants,  or  to  force  buy- 
ing to  lessen  competition. 

Paramount,  it  is  pointed  out,  makes 
every  lawful  effort  to  sell  as  much 
of  its  product  in  every  territory,  and 
as  a  film  cannot  be  sold  simultaneous- 
ly to  competing  exhibitors,  in  select- 
ing its  customers,  gives  consideration 
to  the  quantity  of  purchase  offered, 
pointing  out  that  quantity  purchases 
enable  the  company  to  give  price  re- 
ductions. 

The  majority  of  sales  are  mate- 
rially less  than  all  pictures  offered 
by  the  company  at  the  time  of  sale, 
the  company  contends.  Attention  is 
called  to  the  new  uniform  contract, 
which  the  company  states  it  is 
adopting,  citing  the  new  clauses 
added  as  well  as  the  satisfaction  over 
the  agreement  expressed  by  R.  F. 
Woodhull  and  R.  H.  Cochrane,  chair- 
men respectively  of  the  unaffiliated 
exhibitor  and  distributor  groups. 
There  never  has  been  any  theater 
constructed  by  the  company  to  in- 
timidate or  coerce  an  exhibitor  into 
buying  Paramount  product,  it  is 
stated. 


(b) 
(s) 
(s) 
(b) 
(0) 
(0) 
(o) 


.100J4 


Par.By.SJ^sS  1.10354 
Pathe    iVz 


do    "A"    14 

do    7s37     62 

Roxy  "A" 34 

do    units    ....   36 

do    com 8 

(o)   Skouras  Bros.   .    39J/2 
Stanley   Co.    .  .   46J4 

*(o)    Technicolor 

(s)    Trans-Lux     . .  .      4J^ 
(o)    United   Art.    .  .    15 

(o)     do    pfd 85 

*(o)   Univ.  Ch.  com.     2 

♦(o)     do    pfd 85 

♦(c)    Univ.   Pict 

♦(s)     do    pfd 

♦(c)    Wiarner    Bros 

♦(s)      do    "A"    

♦(c-b)     do  6!^s28 


lOOM 
103J4 
3'A 
14 

6m 

32 
34 
7 
37'A 
45/2 

'4'A 

13 

80 

so" 


ao6« 

4154 
104Ji 

74 

24J4 

245/g 
172/2 
126 
4 
106 

sm 

20^ 

8 
99 

69  J^ 
103/8 
llOJ^ 

lOiM 

26 

8 

29 

99y2 
122 

12m 

100J4 

10314 

34 

14 

6m 


46/ 
4 
4A 


223A 
96/ 
26!4 
32M 
114 


Sales 
900 


400 
200 


700 
300 


2,200 

200 

11 

9 

100 

500 


1,200 

"3 

6 

200 

100 

6 


1,400 


On  Broadway 


'  Last   Prices   Quoted. 

(b)  Bond    Market. 

(c)  Curb   Market. 

(o)   Over  the   Oiunter    (Bid  aad  Asked). 
(s)   Stock  Exchange. 

NOTE:   Balaban  &  Katr  is  listed  in  Chicago; 
Skouras,    St.    Louis;    Stanley,    Philadelphia. 


German  Societies  to 

Fight  "Dawn"  Showing 

Carrying  of  the  fight  to  the 
Supreme  Court  against  showing 
"Dawn"  is  being  prepared  by  Charles 
A.  Oberwager,  president  of  the 
United  German  Societies  of  New 
York.  The  decision  was  reached  fol- 
lowing licensing  of  the  picture.  Arc 
Selwyn  is  planning  to  show  the  pic- 
ture for  the  first  time  on  May  10  at 
the  Times  Square  theater,  New  York. 


M.  P.  Capital  Dividend 

The  regular  quarterly  dividend  of 
50  cents  has  been  declared  by  the 
M.  P.  Capital  Corp.,  payable  April 
16  to  stockholders  as  of  April  13. 


B 


Now  in  preparation  for  seaxon  1928-1929 

^^THE  NIGHT  EXPRESS'* 

By  Danny  O'Toole 
ANOTHER  QOTHAM  BUILT  FOR  BETTER  PROFITS 

ALL  RIGHTS  PROTECTED 
Lumas  Film  Corporation 

Sain  Sax,   Pr«».  Bad4  Rosws,  VIca  Proa. 

1650  Broadway  New  York  City 


"The     Last 


Astor— "The  Trail  of  '98" 

Broadway — "The   Crimson   City" 

Cameo — "The  Last  Moment" 

Capitol — '"Love" 

Central — "Uncle   Tom's   Cabin" 

Colony — -"We  Americans" 

(Criterion — "Wings" 

Embassy — "Two   Lovers" 

Gaiety — "Four    Sons" 

Hippodrome — ^"Stop  That  Man" 

Loew's      New      York — Monday, 

Command;"  Tuesday,  "So  This  Is  Love;" 
"The  Wild  West  Show;"  Wednesday, 
"Sporting  Goods;"  Thursday,  "Her  Wild 
Oat;"  Friday,  "Skinner's  Big  Idea"  and 
"My  Home  Town;"  Saturday,  "Sporting 
Age;"    Sunday,    "Bringing    Up    Father" 

Mark    Strand — "Mad   Hour" 

Paramount — "A   Night   Of  Mystery" 

Rialto — ^"Legion    of    the    Condemned" 

Rivoli — "Speedy" 

Roxy — "Love    Hungry" 

Warners — "Tenderloin" 


Baltimore  Theater  Burns 

Baltimore — The  Folly,  Baltimore 
St.,  and  the  Fallsway,  has  been  des- 
troyed by  fire. 


Another   Racine    Opening   Set 

Racine — The  new   Majestic  will  be 
opened  here  April  21. 


Sapiro  to  Make 

Bow  at  Dinner 

(Continued  from  Page   1) 

ent  M.  P.  Exhibitors  Ass'n,  Greater 
New  York  co-operative.  In  his  ad- 
dress, Sapiro  will  outline  policies  un- 
der which  the  new  association  will 
operate. 


$.N.P.E.  BRINGS  COASI 
CONFERENCE  TO  CM 


-,r 


West   Coast  Bureau,    THE  FILM  DMl% 
Hollywood — A     wide     variety 
subjects  was  covered  in  papers  nl 
Saturday  before  the  Society  of  M.^. 
Engineers    which    closed    its    disc-; 
sions  at  the  Roosevelt  over  the  we^ 
end.  The  range  ran  from   the  disi. 
bution   of   American   motion   pictu!    m 
abroad  to  a  dissertation  on  exposuL 
encountered    in     laboratory    print*' 
and  methods  of  controlling  them 
The    report    of    the    committee 
progress,    read    at    one    of    the  fii  B'Wi 
sessions,     again     analyzed     techni|l':  >  ^^'' 
progress  here  and  abrpad  and  tou**  '> 
ed  on  a  number  of  widely  dissimikiii ' 
subjects,  all  of  them   having  a  be#;i«n' 
ing  on  the  industry.     The  commitii 
took  notice  of  the  many  experimeii   D' 
in   television,   and   while   characterpv  i  is 
ing   efforts   along   these   lines  as  ifFiirba 
teresting,  apparently  withholds  opL  New 
ion  in  lieu  of  definite  accomplishmoL  [nroi 
by  describing  the  work  as  "possiq 
of  fundamental  importance  to  the  ||J.GM 
dustry  as  a  whole." 


AMERICAN  AND  FOREIGN  DISTRIBUIOI    \\.r': 
f  OF  CtjLIAUTY  MOnON   PICTURES   *     ^ 


/IRTUE. 


PICTURES 


ARTHUR  A.  LEE  PRES 


/IIP 


,.  HEW  VOBK    BRVAMT 


SfRVItf 


C 


RrCC<vNI#Er  EY  THEATRES 
EVEIil  Hill  lit  \\  4BSOItJ1TLY 
INIJ)|%ll:^ViEIE  ir  Ilif  in  SUCCESS 


■T   ii 


iiij:Aii^i 


G,  trailer  en  {-Aca/  PuJuit:  Ihii  Tia/if  - 

A  crnipleli  »ti»ire-»fiH;  Aiiiiri^jfeJ  cpeiiiiig- 
r crldir.ji;^^  iijirr  «;f  tl)4:alie  -  rJay  »el* 


Srn  I4i    SEIiVIC  t  IjEPAR1,W£NTS 

of  jiv  kifid  ill  filniTcrni  A  reasonable  i3iii;es 


AKIISTIC  ANIM^rtn  LEADERS 

f«'i  iX'if  leaturc.Ccii.i  I^.Ncws,  Ends,  Iradeiwarks 


SNWOvVI  SCMEN  Stl^fCJ^ 


S45  S  H'AbASH  4VE. 


%   EH    Y  O  K  K         ICN  ANGELES 

Ut-IT.O  W.  t6lM  *T  19-51  SVIRMOM  AV( 


I 


Hklj 


THE 


f,  April  16,  1928 


Late  News  Flashes 
krom  Hollywood 


nan,  Kohner  Contracts  Renewed 

St   Coast  Bureau.    THE  FILM   DAILY 
ollywood — Contracts    of    Edward 
n,    director,    and    Paul    Kohner, 
rvisor,    have    been    renewed    by 
ersal. 


In  a 


Wallace  Seeking  Release 

ichard  Wallace  is  seeking  release 
ti  his  First  National  contract. 


Brook  May  Work  in  Europe 

:  is  doubtful  if  Clive  Brook  will 
w  his  Paramount  contract,  which 
ires  in  August.  He  is  reported 
sidering  several  European  offers. 


Doug  and  Mary  Sailing 

lay  5  is  the  sailing  date  of  Doug- 
Fairbanks  and  Mary  Pickford 
n  New  York.  They  expect  to 
r  Europe  by  aeroplane. 


d-G-M  News  Has  Flight  Shots 

limultaneously  with  announcement 
landing  of  the   German-Irish   fly- 

M-G-M  News  received  shots  of 
ir  preparation  for  taking-off,  in 
land.     The  scenes  are  included  in 

70  of  the  newsreel. 


Saengers  Building  at  Biloxi 
Jiloxi,     Miss. — A     house     to     cost 
0,000  is  planned  here  by  Saenger. 


Texas  Conspiracy 
Suit  to  High  Courts 

{Continued  from  Page  1) 
ed  to  the  Supreme  Court  of  the 
United  States  if  necessary,  to  set 
aside  the  verdict  of  $337,000  gained 
by  the  plaintiffs.  Complying  with 
state  laws,  motion  for  a  new  trial 
is  a  formal  motion  necessary  to  se- 
cure a  review  of  the  evidence  on 
appeal  and  the  fact  that  the  de- 
fendants lost  their  motion  last  week 
in  the  District  Court  is  said  to  have 
no  bearing  on  future  appeal. 


3  Sales  Conventions 
For  "U"  Start  Apr.  27 

(Continued  from  Page  1) 
27  and  lasting  until  May  12,  allowing 
for  the  traveling  of  general  sales 
manager  Lou  B.  Metzger  and  his  aids 
from  one  convention  to  another.  For 
the  East,  the  convention  will  be  held 
in  Atlantic  City  April  27-30.  For  the 
Mississippi  Valley  in  St.  Louis,  May 
2-5.  For  the  Far  West  in  San  Fran- 
cisco, May  9-12. 


To  Hear  Contract 

Is  Improvement 

{.Continued  from  Page  1) 
members  at  the  convention  which 
comes  to  a  close  today,  having 
started  yesterday.  Some  action  is 
expected  to  be  taken  at  the  meet- 
ings, with  respect  to  the  new  con- 
tract  and   rules   of   arbitration. 


KiC>A%Y  Y^AT 


^ 


'^CHARLES  B.  MINTZ 


»» 


Animated  By 
Ben   Harrison 

and 
Manny  Gould 


''PREfSENjTS'' 

that  inscription  on  a 
cartoon  is  a  guarantee 
of  original  ideas —  a 
most  humorous  treat' 
ment  in  telling  the 
story  —  skilled  work- 
manship as  regards  the 
mechanical  details  of 
production  and 

THE  ULTIMATE  IN  BOX 
OFFICE  VALUE 

CHARLES  B.  MINTZ 

220  W.  42nd  STREET 
NEW  YORK 


paramount  MINTZ  Cartoons 


DAILY"  a  IMEAVS 


New  VOBK  S  '^-cJ^^ag^lCTUtH  WEWlP»PtR 


\ 


i 


with  l,493,034circulation 

selects 

The  Last 

Moment 

as  the  best  of  the 

six  best 

Blustery   March   Produces 
Some    Sterling    Stuff 

It's  tough  sledding,  picking  March's  best  six,  for  the 
ivindy  month  has  been  especially  productive  of  sterling 
5creep  stuff.  . 

However,  since  even  among  the  good  there  are  still  betteiL_][j||J| 

slate   the   following   as   the   peers:  jhhhh 

"Last  M^^^pnt"  "Two  Lovers."  ^^^ 

•■"TJSWen'^rTfden. "  "Legion  of  the  Condemned." 

•      "The  Noose."  "Trail  of  '98." 

^JJrtj^J^gjgt^yjmyj^j^yiins  its  place  primarily  because  of  its  unique- 

nessT^Wrougnounn^wKole  of  this  extremely  modern  picture,  directed 

by  Paul  Fejos,  hitherto  unknown,  there  is  but  one  title.     The   story 

concerns  a  young  suicide  who,  at  the  last 


{DAILY  NKfCS.   M  Y.  C.  Afril  1.  /««) 


After  $2.20  Roadshows 
Now  Playing  Cameo,  Broadway,  at  popular  prices 

T>istr\hut^di    Nationally 

by 

ZAKORO    FILM  CORP. 

JOSEPH  H.  ZAROVICH,  Genera/ Manager 

723  Seventh  Avenue 

New  York  City 


*vith  DOROTHY 

MACKAILL 

and  JACK 

MULHALL 


Presented  by  Asher, 
Small  and  Rogers, 
b  y  Charlton  An- 
drews and  Avery 
Hopwood.  Directed 
by  Edward  Cline. 
Produced  by 
Edward  Small 


I 


I 


fif  mm/ 


You^  never  forgive  your- 
self for  passing  up  a  picture 
that  hits  NewYork  like  this— 


"  'Ladies'  Night'  satisfied  at  this  house  and  bids 
fair  to  do  that  nationally.  'Ladies' Night' should 
boost  Dorothy  Mackaill  and  Jack  Mulhall's  en- 
tertainment stock. ' '  —VARIETY 

"On  the  way  out  we  listened  to  such  comments  as 
'That's  the  funniest  picture  J  ever  saw',  'Didn't 
you  almost  die? ' '  That  Pa  Slocum  killed  me ',  artd 
7  could  see  that  picture  all  over  again. '  ' ' 

—  N.  Y.  HERALD-TRIBUNE 

"  'Ladies'  Night'  is  very  funny.  Wittily  titled. 
The  complications  are  a  scream."         —  N.  Y.  MIRROR 


'H 

m 


wm. 


I  "When  we're  married,  honey,  we'll  be  like  Dempsey  and  ^v^-j« 
Tunney — we  won't  fight  for  less  than  a  million  bucks."  ^   ^ 


Wm 
'"i 


l^^-\i 


■  n 


"Does  handling  women  come  natural  with  you- 
or  did  you  take  lessons?" 


"Be  yourself  Lindbergh  —  fly  away ! 


T  U  R  K  I  X  IH 


has  been  okeh'd  by  the  New  York  Critics  and  con- 
firmed by  the  STRAND  Box- Office  as  another 

iifin  IVATICIMAi  CCMIDY  ClICK  I 


'I 

tjfirited  Competition  of  Newsreels  is  Under  Way 


ALL  THE  NIWS 
ALL  THE  TIME 


)|  XLIV     No.  15 


Tuesday,  April  17,  1928 


Price  5  Cents 


n  Their  Toes 

HERE'S  a  big  scoop  some 

place  in  the  offing?  What 
newsreel  will  be  the  first 

ing  to  American  theaters 
,  of  the  transatlantic  flyers 
loned  on  Greenely  Island? 
,  great  chance  for  enterprise 
ingenuity.  Newsreels  are 
iletely  aware  of  it. 
me  was  when  beats  were 
nore   numerous   than   now. 

transportation  and  blanket 
rage  have  reduced  the  pos- 
ties.  Therefore,  the  keener 
nterest.  It  is  not  at  all  im- 
able  that  an  epic  in  news- 
gathering  will  come  out  of 
1. 

Local  Newsreels 

11  Great  States  Houses  to  Make 
Newsreels."  The  headlines  tell 

that  in  16  mid-Western  cities 
;ers   allied   with   B.   and   K.   have 

equipped  with  cameras  to  shoot 

events   for  inclusion   in   regular 

5reels.       Here's    a    showmanship 

t. 

ore  than  a  year  ago  we  suggested 

as  a  business  builder.  The  in- 
nent  in  cameras  will  paj'.  There 
two  or  three  that  use  standard 
k,  have  a  capacity  of  100  feet 
can  be  loaded  in  daylight.  They 
light  weight  and  easy  to  handle, 
oratories  are  not  hard  to  locate, 
if  you  go  in  for  local   newsreels 

have  lab  trouble,  we'll  endeavor 
lelp.  An  inexpensive  stunt,  but 
he  greatest  potential  value  to  a 
er  gross.     Give  it  a  whirl. 

Equity  and  Justice 

he  peace  pipe  is  being  smoked 
Minneapolis.  There,  arbitration 
been  having  a  rather  rocky  time 
it,  but  exhibitors  and  exchanges 
erstand  each  other  a  little  better 
;  and  the  future  bids  fair  to  be 
:h  calmer. 

Vhich,   of   course,   is   as   it    should 
We    have    always    believed    the 
icipal  is  sound. 

KANN 


RIGHT  OF  SELECTION  BELONGS 
TO  EXHIBITOR,  SAYS  SAPIRO 


AniNEVS  TO  soil 

n 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Intensive  study  of 
Paramount's  new  reply  will  be  made 
by  the  legal  staff  of  the  Federal 
Trade  Commission,  preliminary  to 
(.Continued    on    Page    4) 


OfFICERS,  DIRECTORS 
OF  F.  N.  RE-ELECTED 


Officers     and     directors     were     re- 
elected at  yesterday's  meeting  in  New- 
York  of  First   National  stockholders. 
They  are:   Clifford  B.  Hawley,  presi- 
iContinued    on    Page    4) 


$.C.  SHOWMEN  MEEIING 
FOR  TICKET  TAX  nCHT 


Columbia,    S.    C.  —  South    Carolina 
exhibitors  are  rallying  their  forces  in 
an    effort    to    repeal    the    recently-en- 
acted ten  per  cent  admission  tax.  Fol- 
( Continued  on  Page  2) 


Delay  Seen 

Dallas — No  ruling  on  appeal 
of  Paramount,  Publix  and  other 
defendants  from  the  verdict  of 
$337,500  awarded  Ray  Stinnett 
and  Si  Charninsky,  former 
owner  cf  the  Capitol,  can  be 
made  before  next  fall  or  later, 
it  is  stated  here.  The  verdict 
was  made  in  an  hour  in  dis- 
trict court,  after  the  case  had 
been  in   litigation  over   a  year. 


WHO  IS  BACKING  BOYD? 


Philadelphia  —  There  is  general 
speculation  here  over  who  is  behind 
Al  Boyd  and  his  proposed  chain  of 
de  lu.xe  Philadelphia  theaters.  Know- 
ing the  close  relationship  which  has 
existed  between  Adolph  Zukor  and 
(.Continued  on  Page  2) 

Button  Resigns  as  Head 
of  Nat'l  Theater  Supply 

Chicago — Successor  to  H.  A.  R. 
Button,  president  of  National  Theater 
Sr.pply  Co.,  is  to  be  named  soon.  Dnc- 

(Continued    on    Page    4) 


Newsreels,  Undaunted  by 
Odds,  in  Race  for  Flight  Films 


"Uncle  Tom"  Opens  Apr.  26 
for  "Test"  in  Florida 

St.  Augustine,  Fla.— "Uncle  Tom's 
Cabin"  is  to  be  put  to  the  test  in  this 
city,  having  been  booked  into  Uni- 
versal's  Jefferson  for  three  days, 
starting  April  26.  The  date,  inciden- 
tally, is  Memorial  Day,  sacred  to 
Confederate  veterans.  However,  the 
population  of  Florida  is  made  up 
largely  of  eastern  and  northern  peo- 
ple and  few  Confederate  veterans  are 
found  in  the  state  so  that  the  celebra- 
tion that  marks  Memorial  Day  in 
sister   states  is  lacking  here. 


Race  of  the  German  and  Irish  fliers 
across  the  Atlantic  on  the  first  pas- 
sage from  east  to  west  is  having  its 
counterpart  in  the  race  of  newsreel 
companies  to  obtain  and  bring  to  New 
York,  pictures  of  the  plane  as  it 
landed  off  the  coast  of  Nova  Scotia, 
views  of  the  landing  place,  and  pos- 
sibly takeoff  of  the  plane,  when  it 
resumes  its  flight  to  New  York,  as 
is  planned. 

The  elaborate  preparations  for  cov- 
ering the  event,  were  thrown  into  the 
discard  with  news  of  the  forced  land- 
ing at  Greenely  Island,  and  the  news- 
(.Continued    on    Page    4) 


His  Organization  Founded 

On  That  Principle,  He 

States 

"The  industry  is  dominated  by  the 
producers  today.  Yet  in  every  other 
form  of  business  in  the  United  States 
the  trend  shows  that  the  group  that 
has  the  contact  with  the  consumer 
has  more  to  say  than  any  other 
branch  of  the  industry.  The  exhibitor 
lias  the  public  contact.  The  exhibitor 
has  his  hand  on  the  pulse  of  the  pub- 
lic and  it  is  for  the  good  of  the  pub- 
lic, as  well  as  the  entire  industry  that 
the  exhibitor  should  have  something 
to'  say  about  the  type  and  quality  of 
tlie  pictures  he  is  asked  to  show  to 
the  public." 

This  was  the  highlight  of  the 
speech  made  by  Aaron  Sapiro,  presi- 
dent of  Independent  M.  P.  Exhib- 
itors' Ass'n.  New  York  exhibitor 
buying  group  which  represents  an  ex- 
{Continued    on    Page    3) 


CO-OP  FORMED  BY  N.Y. 
OPSTAT^EXHIBITORS 

Upstate  New  York  exhibitors  have 
formed  and  this  week  will  apply  for 
incorporation  of  the  Association  of 
Independent  M.  P.  Exhibitors,  buy- 
ing co-operative  similar  to  the  Inde- 
pendent   M.    P.    Exhibitors    Ass'n.    of 

{.Continued    on    Page    4) 

WARNERSlW0UNCE34 
AT  ANNUAL  SALES  MEET 


Warners  plans  for  release  in  1928- 
29  of  34  features,  eight  of  which  are 
designed  as  specials  as  well  as  out- 
put plans  of  the  Vitaphone  Corp., 
will  be  outlined  to  the  division, 
(.Continued  on  Page  2) 

F  B  O  Handling  "King  of 
Kings"  as  Can.  Roadshow 

Toronto — FBO    Pictures    Corp.    of 
Canada     has     closed     with     Cinema 
Corp.,    of    America    to    handle    "The 
{Continued   on   Page   4) 


DAILY 


Tuesday,  April  17, 


fS^^M.VK  WHS 


»oLXllVNo.l5   Tuesday,  April  17,1928    Price  5  Cents 


IIIIN  W.  AllCOATE 


PUBLISHER 


Pabhshed  daily  except  Saturday  and  hohdays 

Fc'r^lnc  ^    J    \v  '  Alicoate.    President    and 
Publisher;    Maurice    D.    Kann.   Vice^Presulent 

^i^-i;i^%?iiJ^ii^M:p^f^^ 

-sfXe^:^^Ner^«^v"Ul^th| 
of    March    3.     1879.       Terras     (Postage    free) 


L-nited  States  outside  of  Greater  New  \ork. 
$10  00  one  year;  6  months,  $5.00;  3  months 
li  00  Foreign,  $15.00.  Subscribers  should 
r.n^it  with  order  Address  all  coramunica- 
io"  trTH°E  FiLM  DAILY,  1650  Broad- 
way  New  York  N.  Y.  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  .t'lmday, 
N.W  York  Hollywood,  Californ.a-Ralph 
Wnk.  Ambassador  Hotel:  'Phone  Drexel  7000 
and  Washington  9794.  London-Ernest  W. 
Fredman  The  Film  Renter,  58,  Oreat  Marl- 
Lrou"h  St  ,  W  I.  Berlin-Lichtbildbuehue, 
Friedrichstrasse,   225 


High     Low     Close 

425^     42         42 


Sales 

500 

3,000 


126 

4 

106 

8054     81 
20         21 


Not   Naming   Successor 

llcst  Coast  Bureau.  THE  FILM  DAILY 
Los  Angeles— No  attempt  will  be 
made  to  fill  the  post  of  publicity 
director  for  Mary  Pickford  and  Doug- 
las Fairbanks,  until  after  the  pro- 
posed European  trip.  Larkin  re- 
signed after  eight  years  of  service  to 
become  western  editor  of  "Photoplay 
Magazine,"  whose  publisher,  James 
R.  Quirk  recently  completed  a  two 
feeler  showing  effects  of  pictures  on 
buying  habits  and  their  influence  on 
foreign  trade.  Larkin  is  president 
of  the  Wampas.  Quirk  and  Larkin 
leave   for  New   York  tomorrow. 


Beacham  Back  with  F.  N. 
Atlanta — C.  R.  Beacham  has  re- 
turned to  First  National  resuming 
activities  under  that  banner  as  spe- 
cial representative,  assigned  to  Ala- 
bama. In  the  new  capacity  Beacham 
will  work  under  jurisdiction  of  the 
home  office. 


Richardson  Feted 

F.  H.  Richardson  was  guest  of  the 
American  Projection  Society  at  the 
Astor,  New  York,  Saturday  night  in 
token  of  appreciation  of  his  20  years' 
effort  in  the  educational  work  con- 
ducted by  him  in  behalf  of  projec- 
tion. 


S.G.  Showmen  Meeting 
For  Ticket  Tax  Fight 

(Continued  from  Page  1) 
lowing  suggestion  of  A.  H.  Yoemans, 
of  the  Rex,  at  Sumter,  who  recently 
sent  out  a  letter  urging  exhibitors  to 
plan  concerted  action,  a  number  of 
theater  owners  agreed  to  assemble 
here  Wednesday. 

Exhibitor  leaders  fought  desperate- 
ly against  the  measure  that  imposed 
the  tax,  but  the  bill  was  rushed 
through  in  the  closing  hours  of  the 
session  some  three  years  ago  and  en- 
acted into  law  before  it  was  gener- 
ally known  that  the  measure  was 
pending.  South  Carolina  theaters  had 
no  real  relief  when  the  Federal  tax 
was  removed,  because  the  10  per  cent 
state  tax  was  promptly  levied. 


Plunkett  Takes  Over  New  Po^lllt '^* 
Joseph  Plunkett  yesterday  assumiKfii 
charge  at  the  New  York  office  oft' 
stage  production  department  of  Stal, 
ley  theaters.  Edward  L.  Hyman,  jj 
present  managing  director  of  O 
Brooklyn  "  Mark  Strand,  succeef 
Plunkett  at  the  New  York  Mgl 
Strand. 

[  ivttf  ■ 

lilt 
liv 


Mack   Sennett  Arriving 

Mack  Sennett  arrives  in  New  York 
today   from  the    Coast. 


(c-b)   do     6s     J6...10454    104J4   10454 
Bal.  &  Katz   ..7m     ^i'A     7354 
(c)   Con.     Fm.    Ind.   16  16  16 

(c)        do     pfd.      ...    24/.     2454      24/. 
(s)   East.    Kodak    .172/   171/8   l/l/s 

*(s)     do     pfd 

(c)   Film     Insp 

*(s)   First  Nat.  pfd 

(s)   Fox     Fm.     "A"  .81^ 
(c)   Fox  Thea.   "A"  21 

*(c)   Intern.     Proj 

(b)    Keiths     6s     46.. 98/ 
(s)       do    com.     ...    19 
(s)        do     pfd.      ...    93/ 
(s)   Loew's    com.     .6954 

(s)     do     pfd 103J4   103       103 

(b)     do    6s    41ww.ll0^   1105i   llOJ'-g 
(b)     do  6s  41x-war.l01>i    101/    101/ 
(s)    M-G-M   pfd.    ..26         26         26 
(s)   M.    P.    Cap....    -8  8  8 

*(s)   Orph.    Cir 29 

*(s)     do     pfd 99/ 

(s)   Para.    F-1 122/    121        12254 

♦(s)  do  pfd 12154 

(b)   do  6s  47... 100^  1005^  100%  11,000 


98/ 

19 

93/ 

68-/8 


98/ 
19 

9i'/2 

6854 


100 

700 

1,200 


2,800 
6,200 

l',666 
100 

200 
4,500 

300 
5,000 
9,000 

400 

500 


9,600 


Trop  New  A.M.P.A.  Secretary 

J.  D.  Trop  is  new  secretary  to  suc- 
ceed James  B.  Zabin,  and  David 
Bader  was  appointed  head  of  .the 
A.M.P.A.  membership  committee,  re- 
placing W.  A.  Mack. 


Meet  at   Pittsburgh 

Pittsburgh — Exhibitors  of  this  ter- 
ritory met  here  yesterday  for  annua! 
convention  of  the  western  Pennsyl- 
vania and  West  Virginia  unit. 


Who  is  Backing  Boyd? 
Philadelphia  Wonders 

(Continued  from  Page  1) 
Boyd  for  years,  there  are  some  who 
figure  Paramount  and  Publix  are  in- 
terested. However,  Paramount  does 
a  lot  of  business  with  the  Stanley 
chain  each  year  and,  others  point  out, 
it  is  not  reasonable  to  assume  that 
Zukor  would  give  financial  encour- 
agement to  a  move  which  cannot  be 
construed  as  anything  else  but  oppo- 
sition  to   Stanley. 


Another  for  Stanley 

Philadelphia — The  Stanley  ofl 
ization  has  taken  over  the  Ml 
politan  Opera  House,  at  BroadI 
Poplar.  The  house,  seating  4000,1 
be  renovated.  It  is  planned  to  sfl 
$100,000  upon  improvements,  in| 
ing  an  organ,  new  chairs,  ca^ 
hangings,  etc.,  by  Sept.  1. 


Now  Ready  for 
Distribution 

''Trial  Marriagi 

All  rights  to 
title  reserved 

IMPERIAL  PICTUl 


'etal 

!i!v  Pf 
jfiker'i 
ilitr  li 
llivtj, 

h  Arlii 

It!  fa 
lelixF 


(b)   Par.By.5/s51. 

103 

103 

103 

3,000 

(s)   Pathe    

3/ 

3/4 

3/4 

1,600 

(s)       do   "A"    .  . . 

14 

13 

13 

1,300 

(b)       do    7s    37.. 

60/ 

60/ 

60/ 

1,000 

(o)   Roxy    "A"     .. 

32 

34 

(o)       do    units    . . 

34 

36 

(o)       do     com. 

7 

8 

(o)   Skouras  Bros. 

49/ 

49/ 

Stanley  Co.   . . 

47/ 

46'4 

46^4 

(o)   Technicolor 

0 

4 

(o)    United   Art.    . 

.    13 

15 

(o)        do    pfd.    . . . 

.    80 

85 

•(c)    Univ.    Pict. 

2254 

•(s)     do     pfd.      .. 

.... 

96/ 

.... 

(c)   Warner     Bros. 

■   2654 

2454 

25 

2,000 

(s)       do    "A"'    . . . 

.   32 -H 

31 

31 

2,700 

(c-b)   do    6/s    28. 

.112/ 

112 

112 

5,000 

K.  C.  Golf  Meet 

Excelsior  Springs,  Mo.  —  Annual 
golf  tournament  of  the  Kansas  City 
film  fraternity  was  held  here  yes- 
terdav. 


Schnitzer  Recovering 

With  the  danger  point  passed,  Jo- 
seph I.  Schnitzer,  vice  president  of 
FBO,  is  now  slowly  recovering 
from  bronchial  pneumonia.  . 


Warners  to  Announce 
34  at  Sales  Meet 

(Continued  from  Page   1) 

branch  and  sales  managers  and  special 
representatives  at  annual  convention 
of  the  company  to  be  held  in  New 
York  April  27-29.  Sam  E.  Morris, 
general  manager  of  distribution,  will 
preside.  The  Warner's  force  now  is 
engaged  in  a  drive  for  dates  in  May, 
which   is   Sam    E.    Morris    Month. 


•  Last   Prices   Quoted. 

(b)   Bond    Market. 

(cj    Curb   Market. 

(oj   Over  the   Counter    (Bid  and   Asked). 

(s)   Stock  Exchange. 

NOTE:    Balaban  &  Katz  is  listed  in  Chicago 

Skouras.    St.    Louis;    Stanley,    Philadelphia. 


Roberts  in    New   York 

Theodore  Roberts  is  in  New  York 
while  on  a  vaudeville  tour,  upon  com- 
pletion of  which  he  will  return  to  pic- 
tures. 


Warners  to  Make  12  Films 
in  Deal  With  German  Firm 

Berlin  (By  Cable) — Warners  have 
acquired  a  majority  of  shares  in  Na- 
tional Films  A.  G.,  in  a  reciprocal 
production  and  distribution  deal.  The 
firn;s  will  produce  together  12  Ger- 
man pictures.  Herman  Starr,  Warner 
executive,  has  left  Berlin  for  Paris 
prior   to   his   return    to   New   York. 


AMALGAMATED 
VAUDEVILLE  AGENi 


Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Ac 


1600  Broadway,    New  York  Ci^j 

Phone  Penn.  3580 


iDiih 


50   U.    A.    Films    Get   Votes 

Fifty  United  Artists  pictures,  out 
of  68  ironi  which  newspaper  and 
magazine  critics  in  the  United  States, 
England,  Scotland,  Germany,  and 
other  countries  are  selecting  the  ten 
best  pictures  released  during  the  nine 
years  of  United  Artists'  history,  have 
received  votes  ranging  from  one  to 
more  than  50.  The  voting  is  in  con- 
nection with  the  ninth  anniversary  of 
the  company. 


Now  in  preparation  for  season  1928-1929 

''THE  FIRE  CALL'' 

By  Adele  Buffington 
ANOTHER  QOTHAM  BUILT  FOR  BETTER  PROFITS 

ALL  RIGHTS  PROTECTED 
Lutnas  Film  Corporation 

Sam  Sax,  Pres.  Budd  Rogers,  Vice  Pres. 

1650  Broadway  New  York  City 


A  GOLD  MINE 
INFORMATION 


WW 


OAIiy;ia 


YEAR  BOOIt 

1926 


l^-^-'^^fe^; 


m 


1000  Pages  jp= 
Cloth   Boi 


Film  Dail 

SUBSCRIBE! 


THE 


siy,  April  17,  1928 


i  ht  of  Selection 
>elongs  to  Exhibitor 

(.Continued  from  Page  1) 

.  lire  a  theater  buying  power  of 

"  ,1)00,  at  a  dinner  at  the  Ritz  last 

which    marked    his    formal    in- 

u     into     the     picture     business. 

400   exhibitors,   producing  and 

iiting    executives    and    city    of- 

were    present. 

I  he     dais     were     city     officials 

l)y    Mayor   James   J.   Walker 

luiong   the   others   represented 

veral   members  of  the  bench. 

lily   press   was   represented    at 

aker's  table  by   Adolph   Ochs, 

r  licr    of    the    New    York   Times. 

lives,  as  president  of  the  T.O. 

as    at    the    dais,   of   course,   as 

.Arthur    Hirsch,    toastmaster. 

those  at  the  dais  whose  names 

I' ire    familiar    to    this    industry 

I  elix  Feist,  Dr.  A.  H.  Giannini, 

I'earson   and   William   Morris. 

i   emphasize  these  three   points   among 
apiro    said: 
the   exhibitors   today   complain    of    a 

II  patronage.       This    applies    to    the 
exhibitors,     the    chain    circuits    and 

Pendents.        What     has     caused     this 
■(■:       Among    other    things    there     is    the 
They    have    taken    static    out    of    the 
They     have     built     beautiful     instru- 
that    frequently    do    not    even    require 
es.      They    have    mechanically    adjusted 
dio   so   that   fine   music   sounds   beautiful 
ood    voices    can    spread    speeches    pleas- 
ant!   effectively. 

n    the    advertiser    has    stepped    into    the 
and     rich     manufacturers     are     willing 
nd    thousands    of    dollars    to    bring    their 
before     millions    of     the     piddic     in    ^n 
I    artistic   beauty.      So   they    employ   the 
nest    talent,    finest    musicians    and    finest 
iners.       The     radio    today    provides    an 
rdinarily      good      entertainment — at      no 
The    whole    family    may    plug    in    and 
he  greatest  artists  of  the  world  for  a  full 
all    paid    for    by    an    automobile    mann- 
er   or     a     soap     maker     who     wants     his 
mentioned    three    or    four    times    during 
ening.      They    don't    have    to    put    on    a 
or    hat    to    do    this.       They    just    sit    at 
and    listen    comfortably.       This    is    real 
!tition;     and     with     the     development     of 
this   sort   of   competition   will    i<eep   fam- 
have   more   and    more,    unless    the    motion 
■e    industry    wakes    up. 

)ple  usually  learn  by  eye.  This  is  the 
g;le  of  the  eye  against  the  ear  for  en- 
nment-  -with  the  current  advantage  in 
of  the  ear,  because  it  gets  fine  enter- 
lent  at  no  cost.  This  competition  can  lie 
n  only  one  way.  The  exhibitors  must 
/aste  their  time  in  talking  and  complain- 
_  They  must  get  together — exhibitors  of 
inds — and  they  must  see  that  the  enter- 
lent  that  they  provide  for  the  public 
ies  itself  by  interest  and  quality,  so  that 
public  feels  that  it  must  have  more 
more.  This  is  a  problem  for  all  of 
exhibitors — and  through  the  exhibitors 
jblem    for  the    producers. 

the  motion  picture  industry  wants  to 
ge  their  present  trend  of  attendance,  it 
be  done  by  providing  the  public  with 
tter  understanding  which  the  public  is 
ig  to  pay  to  see  as  against  entertainment 
ar   which   the  public  may  get  for  nothing. 


'If  You  Are  in  the- 


Market    for    Any    Kind    of 

MOTION  PiaURE 
APPARATUS 

CONSULT    US    AND    SAVE 

MONEY 

SEND    FOR    OUR    PRICE    LIST 

LIILCOd^HByt 

▼  no  West  az^s^Ncwybrk.My*^ 

Phone   Penna.    0330 
Motion    Picture    Department 
U.   S.  and  Canada  Agents  for  Debiie 


T.O.C.C.  Scroll 

The  Theater  Owners  Cham- 
ber of  Commerce  of  New  York 
bids  you  welcome  as  leader  of 
the  motion  picture  exhibitors, 
proud  and  honored  to  have  your 
counsel;  confident  that  your 
just  and  able  leadership  will 
solve  all  problems  of  theater- 
men  in  a  way  that  will  redound 
to  their  security  and  also  to 
the  mutual  welfare  of  all  the 
motion  picture  industry  and  the 
American  public. 


This  is  one  of  the  many  reasons  why  the 
exhibitors  must  work  together  among  them- 
selves— and  crosswise  must  work  with  the 
producers    also. 

2.  This  motion  picture  industry  is  the 
work  of  less  than  one  generation.  Inevitably 
a  great  many  defects  w'ere  bound  to  creep 
into  the  system  which  was  so  quickly  con- 
structed. Time  alone  will  iron  most  of  these 
defects  out  of  the  system.  They  have  de- 
velopeil  by  themselves — and  no  one  is  re- 
sponsible. It  just  happened  that  way;  and 
with  better  luck  it  might  have  happened  an- 
other way.  The  wonder  of  it  is  not  that  the 
motion  picture  industry  has  so  many  de- 
fects, but  that  it  has  so  few  in  comparison 
with    the    great    importance   of   the   industry. 

It  is  subjected  to  criticism,  one  branch  of 
the  industry  against  another  branch;  and 
within  each  branch  of  the  industry  criticism 
falls  on  the  heads  of  all  who  are  trying  to 
rise.  Then  the  public  sometimes  takes  a 
fling;  and  it  has  become  fashionable  for  those 
who  consider  themselves  unusually  intelligent 
to  sneer  at  the  "movies"  and  to  refer  with 
scorn  at  the  hajipy  endings  and  the  sen- 
timentality of  the  motion  picture  theater. 
Vet  at  bottom,  even  this  criticism  may  shov 
a  lack  of  imderstanding  on  the  part  of  the 
intelligent.  The  motion  picture  primarily 
appeals  to  the  millions  of  people  who  have 
not  had  the  background  to  enable  them  to 
enjoy  reading  and  meditation  to  the  lull 
extent. 

3.  This  industry  is  made  of  three  primary 
parties,  the  producers,  the  consmners,  the 
exhibitors.  The  industry  is  dominated  by  the 
producers  today.  Vet  in  every  other  form  of 
business  in  the  United  States  the  trend  shows 
that  the  group  that  has  the  contact  with  the 
consumer  has  more  to  say  than  any  other 
branch   of  the  industry. 

The  chain  grocery  stores  are  not  domi- 
nated by  the  manufacturers;  nor  are  the 
five  and  ten  cent  chain  stores  controlled  by 
any  producers.  They  have  the  contacts  with 
the  public.  They  know  what  the  public 
wants.  They  are  the  outlets  through  which 
the  producers  must  reach  the  public  and  con- 
vert their  product  into  cash.  Therefore  they 
have  the  producers  competing  against  each 
other  to  get  their  business — and  they  readily 
make   their   business   conform   to   the   needs   of 


WARNING 

A   Motion   Picture   entitled 

STOOLPIGEON 


ii 


»» 


is  now  in  the  course  of  pro- 
duction and  the  title  and  story 
registered  with  the  Author's 
League  on  January  28th,  1928, 
and  protected  in  an  ad  appear- 
ing in  Film  Daily  February  17th 
and  18th,  1928. 


The  authors  and  producers  of 
this  picture  hereby  warn  those 
who  are  contemplating  stealing 
this  title  that  they  will  be  held 
to  strict  accountability  for  any 
infringement  on  the  rights  of 
the  author  to  the  title  and 
story. 

VEE  JOVIAN 


the    time,    because    they    are    .so    close    to    the 
consuming   public. 

The  exhibitors  as  individuals  can  do  noth- 
ing. But  the  exhibitors  organized  into  one 
compact  association,  may  he  able  to  help 
the  producers  meet  the  taste  and  the  needs 
of  the  patrons,  the  public,  who  must  control 
this  industry.  The  exhibitor  has  the  public 
contact.  The  exhibitor  knows  what  his  neigh- 
borhood thinks  and  why  the  mother  keeps 
her  children  away  from  one  picture  and  lets 
the  children  go  to  another.  The  exhibitor 
has  his  hand  on  the  pulse  of  the  public 
and  it  is  for  the  good  of  the  public,  as  well 
as  the  entire  industry,  that  the  exhibitor 
should  have  something  to  say  about  the  type 
and  quality  of  the  pictures  that  he  is  asked 
to    show   to   the   public. 

This  organization  of  exhibitors  will  never 
enter  the  field  of  production.  That  field 
belongs  to  other  types  of  mind  and  other 
types  of  energy.  But  this  association  intends 
to  work  with  the  organized  producers,  to 
the  common  end  that  the  public  will  get  bet- 
ter entertainment  and  get  it  regularly  and 
steadily.  That  will  pay  the  exhibitors;  that 
will  pay  the  producers;  that  will  justify  the 
public  in  more  frequent  patronage  of  the 
motion  picture  houses.  All  parties  gain 
where  there  is  coordination  and  a  universal 
attempt  to  raise  the  standard  of  entertain- 
ment and  the  quality  of  the  motion  picture. 
All  parties  lose  where  any  one  branch  con- 
trols, to  the  exclusion  of  the  other  branches, 
and  can  make  the  exhibitor  take  any  kind 
of  picture,  to  the  ultimate  discouragement  of 
the   patron-public. 

The  producers  may  make  the  exhibitor  take 
poor  pictures;  but  he  cannot  make  the  patron 
continue  to  pay  good  money  for  poor  pic- 
tures. 

Better,  finer  entertainment  of  a  continued 
high  quality — this  is  inevitable  where  the  ex- 
biljitors  have  a  larger  share  in  the  entire 
motion   picture    industry. 

Among  those  present  were: 

Arthur  Abels,  John  W.  Alicoate.  Fred  Baer, 
James  Beecroft.  Nat  Beier,  Jack  Bellman. 
Sam  Berman,  Louis  F.  Blumenthal,  Law- 
rence Bolognino,  William  Branda,  Leo 
Brecher,  Harry  D.  Buckley,  Nathan  Burkan, 
John  D.  Clark,  Jack  Cohn,  Hy  Daab.  Ed 
Darling,  Ned  Depinet,  Herbert  Ebenstein. 
Max  Felder.  representative  of  Fox  Film 
Corp.,     Hy     Gainsboro,     Bruce     Gallup,     Jesse 


J.    Goldburg,   Bernard    Grob,   Moses   H.   Gross- 
man,   Tom    Hamlin,    P.    S.    Harrison,    Marcus, 
Heiman,  Arthur  James,  Julius  Joelson,  W.  A 
Johnston.   Sam   Katz,  Arthur  W.   Kelly,   S    R 
Kent,     Benjamin     Knobel,     Morris     Kutinsky', 
Wilham   Landau.    Paul    Lazarus,    Samuel    Les- 
selbaum,    Jules    Levy,    Mark    Luescher,    Boone 
Alancall,  John  Manheimer,  Lee  Marcus,  Harry 
Marks,   Fally   Markus,    Lou    B.    Metzger,    Sam 
Morris,     Charles     Moses,     Henry     Moskowitz 
Warren     Nolan,     James     P.     Normanly      Lee 
Ochs,  John   O'Connor,   C.   C.   PeUijohn, 'David 
Picker,     Hyman     Rachmil,     William     Raynor, 
Samuel   Rinzler,   W.   F.   Rodgers,   J.  J.   Rosen- 
thal,    Beno     Rubel,     Rudolph     Sanders,     Emil 
Shauer,    Ted    Schlanger,    A,    H.    Schwartz,   Al 
6elig,    Victor    Shapiro,    Henry    Siegel,    A     W 
Smith,   Carl  and   Sam  Sonin,   Charles   Steiner 
.(iilius   Stern,   Moe   Streimer,   Harry   Suchman 
Harry   Thomas.   J.   J.    Unger,   M.    Van   Praag, 
J.   Henry  Walters,  Harry  M.  Warner,  Arthur 
G.   Whyte,  Haimon  YaiTa  and  Samuel  Zierler 


Sax  Arriving  Tomorrow 

Sam  Sax,  Gotham  president;  arrives 
in  New  York  Wednesday  from  the 
Coast,  to  complete  plans  with  Vice 
President  Budd  Rogers,  for  the  30 
pictures  the  company  will  produce 
for    1928-20. 


Warner    on    Coast 

Hollywood — Albert    Warner,    vice 
president  of  Warners  is  here  for  con- 
ferences   with    Jack    L.    Warner    on 
production    plans. 


MOTION  PICTURE 
CAMERA  WANTED 

to  buy  or  rent.    Akely  preferred. 

See 

W.  M.  Pipe 

c/o  Central  Nat.  Bank 

1440  Broadway,  N.  Y.  C. 


NOW  READY  FOR  OCCUPANCY 

Office  Space  in 

WARNER  BROTHERS 
THEATRE  BUILDING 

N.    E.    Corner    Hollywood    Blvd.    and    Wilcox    Ave. 
HOLLYWOOD  CALIFORNIA 

A  modern,  up-to-minute  office 
building  in  the  heart  of  Hollywood 
especially  suitable  for  Managers — 
Bookers  —  and  those  connected 
with  the  Theatrical  and  Motion 
Picture  Industries. 

Leasing  Department 
JOE  TOPLITZKY  COMPANY 

Exclusive  Agents — 205  H.  W.  Hellman  Building 
Los  Angeles,  California 


Attorneys  to  Scan 
Paramount's  Answer 

(Continued  from  Page  1) 
consideration  of  the  document  bj'  the 
commissioners  themselves,  with  a 
view  to  deciding  whether  the  meth- 
od of  booking  fihns  outHned  by  the 
company  is  a  sufficient  compliance 
with   the   cease-and-desist   order. 

Outstanding  features  of  Paramount's 
reply  were  the  denial  of  the  alleged 
"all  or  none"  policy,  sale  of  films  in- 
dividually at  prices  which  did  not  act 
as  a  club  to  make  an  exhibitor  take 
films  he  did  not  want,  the  concessions 
given  takers  of  larger  quantities  of 
films  and  the  fact  that  there  are  ex- 
hibitors with  whom  the  company  does 
not  desire  to  deal. 

On  the  face  of  it,  Paramount's  re- 
ply shows  the  company  believes  its 
booking  policy  is  in  conformity  with 
the  views  of  the  commission  as  to  the 
manner  in  which  films  should  be  sold. 
The  fact  that  concessions  are  made 
to  exhibitors  taking  a  larger  number 
of  films  under  one  contract  may  be 
accepted  bj-  the  commission  as  whole- 
sale selling  on  a  legitimate  basis,  and 
the  fact  that  the  company  does  not 
care  to  sell  certain  exhibitors  is  not 
expected  to  cause  difficulty,  as  the 
U.  S.  Supreme  Court  once  held  that 
a  vendor  could  refuse  to  sell  a  man 
because  he  had  red  hair,  if  he  so 
wished. 


DAiLV 


Tuesday,  April  17,  19 


'Meeting  Today 

Stockholders  of   Paramount  assem- 
ble todav  for  the  annual  meeting. 


Officers,  Directors 
Of  F.  N.  Re-Elected 

(Continued  from  Page  1) 
dent;  Robert  Lieber,  chairman  of  the 
board;  R.  A.  Rowland,  vice  president 
and  general  manager;  Samuel  Spring, 
vice  president  and  treasurer;  Robert 
\V.  Perkins,  vice  president  and  secre- 
tary; Abe  Sablosky,  vice  president; 
John  H.  Kunsky,  vice  president;  Ned 
E.  Depinet,  vice  president  in  charge 
of  distribution;  Ralph  W.  Brown, 
assistant  secretary,  and  Warren  C. 
Boothby,  assistant  treasurer. 

Following  are  directors  in  addition  to  of- 
ficers: Barney  Balaban,  Chicago;  Harry  M. 
Crandall,  Washington;  Jacob  Fabian,  New- 
ark ;  M.  L.  Finkelstein,  Minneapolis ;  Rich- 
ard F.  Hoyt,  New  York  City;  John  J.  Mc- 
Guirk,  Philadelphia;  E.  V.  Richards,  Jr., 
New  Orleans ;  Irving  D.  Rossheim,  Philadel- 
phia;  Abe  Sabloskly,  Philadelphia;  Spyros 
Skouras,  St.  Louis;  Albert  L.  Smith,  Phila- 
delphia ;    Morris   Wolf,    Philadelphia. 

.\n  Advisory  Board  was  elected,  composed 
of  the  following,  in  addition  to  the  officers 
and  directors :  A.  H.  Blank,  Des  Moines ; 
Geo.  Trendle,  Detroit;  I.  H.  Ruben,  Minn- 
eapolis ;    H.    T.    Nolan,    Denver. 

Directors  declared  the  regular  quarterly 
two  percent  dividend  on  the  First  Preferred 
stock  payable  July  1,  1928,  to  stockholders 
of  record  June  13,  1928,  and  the  regiUar 
1^  per  cent  dividend  on  Second  Preferred 
Class  A.  stock  payable  July  1.  1928  to  stock- 
holders of  record  July  1,  1928.  The  direc- 
tors also  authorized  the  retirement  on  July 
1,    1928   of   $75,000   par   value   first    preferred. 


New  Williamsport  House 

Williamsport,  Pa. — Valentine  C. 
Luppert  has  opened  the  1,440-seat 
Park  here. 


Newsreels  in  Race 

For  Flight  Films 

(Continued  from  Page  1) 
reel  personnel  began  tackling  what 
Editor  Ray  Hall  of  Pathe  News 
terms  one  of  the  greatest  problems 
ever  presented  pictorial  news  gather- 
ing. Heavy  snows,  general  throiagh- 
out  Canada,  aided  in  the  difficultj'  of 
access  to  the  northern  island.  Hearst's 
force,  which  produces  International 
News  and  M-G-M  has  an  airplane, 
scheduled  to  leave  Murray  Bay,  today 
to  reach  the  marooned  fliers.  A 
cameraman  in  Labrador  is  supple- 
menting these  efforts.  Fox  has  three 
men  at  Murray  Bay,  Kinograms  has 
a  plane  there,  as  has  Pathe  News, 
and  while  Paramount  News  declines 
to  discuss  any  of  its  plans,  two  of 
Pathe  News'  planes,  which  were 
equipped  with  skiis,  crashed  the  night 
the  trans-atlantic  plane  landed. 
Cameramen,  and  pilots,  some  of  the 
former  despatched  by  train,  were 
stationed  at  a  number  of  strategic 
points  by  the  various  newsreel  editors, 
all  of  whom  have  been  working  day 
and  night  ever  since  the  landing,  in 
an  effort  to  secure  the  coveted  films, 
with  arrangements  made  for  speedy 
delivery  of  the  pictures  when  they 
are    received. 


FBO  Handling  "King  of 
Kings"  as  Can.  Roadshow 

(Continued  from  Page   1) 

Iving  of  Kings."    The  production  will 
lie    roadshowed. 


«i 


Co-Op  Formed  By  N^l||* 
Upstate  Exhibitor 

(Continued  from  Page  1) 
New  York,  headed  by  Aaron  Saj 
Sidney    B.    Pfeiflfer,    who    heads 
upstate    organization,    made    the 
nouncement  in   New  York  where 
conferred    with    Sapiro.      The    latte 
who    last    night    outlined    policies  ( 
the  organization  at  the  T.O.C.C 
ner,    is    slated    to    address    exhil 
at  Buffalo  tomorrow. 

"We  will  function  together  with  tl 
Greater  New  York  outfit,"  Pfeiffer  said  je] 
terday  when  in  New  York  City  to  confi 
with  Sapiro.  "In  our  zone,  which  inciiw 
Buffalo,  Rochester,  Syracuse,  Utica,  Alban' 
Poughkeepsie  and  practically  all  the  towif 
and  cities  outside  Greater  New  York,  irf 
will  have  about  350  members,  controlliil 
approximately  500  theaters.  We  are  uii- 
dertaking  to  form  a  buying  power  for  tbi 
up-State  independent  exhibitors  aggregatii 
$10,000,000  annually.  We  expect  to  mi 
chase  together  v/ith  the  Greater  New  Yor, 
group  and  by  means  of  an  interlocking  afll* 
rangement  to  take  concerted  and  united  aiBK''^ ''■'' 
tion  on  problems  common  to  the  two  ia||(i(illbi 
pendent  groups,  such  as  bookings  and 
runs."  • 

Button  Resigns  as  Head] 
of  Nat'l  Theater  SuppJ 

(Continued  from  Page  1) 
ton    resigned    to    head    the    NatJ 
Contract  Purchase  Corp.,  which 
finance  time-payment  paper  from  I 
ious  business,  although  not  the  th^ 
supply  business.    Button  took  a  1| 
ing  part   in   forming   National, 
was  evolved  from   Exhibitors  Su| 
Co.,   which   he   headed   when   the 
pansion    was    undertaken    two    ye 
(ago. 


Ill  •iiji 
jE:air,. 


A  Message  From  One  oS   the   Leading   Exchangemei 


CXass  of  Service 


This  is  a  full-rate 
Telegram  or  Cable- 
gram unless  its  de- 
ferred charaacr  is  in- 
dicated by  a  suitable 
sign  above  or  preced- 
ing the  address. 


WESTERN 
UNION 


Form  12111  a 


SIGNS 


DL  -  D«y  Uncr 


KM  -  Night  Meaugc 


NL  =  Night  Lttttr 


LCD  -  Dtfcrred  C«bk 


C3-T  =  Cable  Utter 


■WLT  -  Week-End  Utter 


NCWCOMS  CARLTON.  ^KiaiOINT 


J.  C.  WILLEVER.  rmmj  vice-rnccioBNT 


The  fihng  lime  M  abown  in  U>e  date  line  on  full-rate  telegrama  and  day  letten,  and  the  time  of  receipt  at  datination  as  shown  on  all  maeagea,  ia  STANDARD  TIME. 

Received  at  i ,;  ,j  A:  W   i  i     P,v|    «     06 

AUA534  58  NL^MILWAUKEE  WIS  11 

W  RAY  JOHNSTON. RAYART  PICTURES  CORP  = 
723  SEVENTH  AVE  NEWYORK  NY= 

\    AM  GLAD  INDEED  TO  BE  ABLE  TO  ANNOUNCE  TO  THE  TRADE  THAT 
CELEBRATED  PLAYERS  WILL  AGAIN  DISTRIBUTE  RAYART  PICTURES 
THOUGHT  YOU  WOULD  LIKE  TO  KNOW  THAT  THE  LINEUP  THIS  YEAR 
LOOKS  EVEN  BETTER  THAN  LAST  WITH  THE  CONSTANT  IMPROVEMENT 

THAT  YOU  ARE  SHOWING  I  REALLY  BELIEVE  THAT  RAYART  WILL 
OCCUPY  A  DOMINANT  POSITION  IN  THE  P I CTURE  F I ELD= 


^  Jim,.  ,gK_  js\^j?Kjm.,  ,>a.  j!K_ /a. . J3V_ job^^ 


RAYARTS 

BOX-OFFICE  TWENTY 


If  you  have'nt  bought! 
'^Rayart^s  Box  Office 
Twenty/'  Get  Busy!] 


J    S    GRAUMAN. 


THE  QUICKEST,  SUREST  AND  SAFEST  WAY  TO  SEND  MONEY  IS  BY  TELEGRAPH  OR  CABLE 


RAYART  PICTURES  CORPORATIOl 

FOREIQN  DISTRIBUTOR 
RICHMOUNT  PICTURES,  Inc. 


\k- 
tof' 

llared 
Ptyol 
Itiso  I 
,  aiK 
'  prts: 

iNot 
ISiou 

Wsal ' 

loiice, 


nerly 


|fec( 


iBiie 


i 


etator  Brookhart  Plans  to  Press  Action  on  Bill 


klllWi  NEWS 
ALL  THE  TIME 


:LIV     No.  16 


Wednesday,  April  18,  1928 


Price  5  Cents 


TALKING  FILM  INSTALLATIONS 
HELD  UP  BY  PRICE,  IS  CLAIM 


10  BE 
mil  AT  WVEHHOI* 


re     program     of     Pathe     for 

to  supplement  the  short  sub- 

I  )gram,    of   which    the    38    two 

ledies  to  be  produced  by  Mack 

will   be   the   nucleus,   are   ex- 

to    be    outlined    by    General 

[anager  Phil   Reisman,  at  the 

sales    convention    to    be    held 

ago  May  21. 

sales  contest  now  under  way 
ing  productive,  according  to 
who  says  sales  during  the 
|)  months  have  increased  great- 
collections  of  a  recent  week 
test  in  six  months.  Reisman, 
om  a  cross-country  sales  trip, 
e  company  outlook  is   bright. 


Showmen  Giving  "U" 
eak  On  "Americans" 

;land — Exhibitors  in  this  ter- 
have  re-bought  "We  Ameri- 
it  a  considerable  increase  over 
jinal  contract  price,  according 
Devaney,  local  Universal  man- 
This  is  in  response  to  Carl 
lie's  appeal  to  help  defray  ad- 
l  production  costs  when  it  was 
:red  to  be  a  "special."  De- 
states  that  in  no  instance  has 
:ture  been  resold  for  less  than 
er  cent  increase. 


mbus — Carl  Laemmle's  appeal 
e  Americans"  recently  was  an- 
l  by  P.  J.  Woods,  business 
er  of  the  state  exhibitor  unit, 
clared  the  situation  proved  the 
)ility  of  the  Brookhart  bill,  with 
aviso  for  elimination  of  blind 
g,  and  called  upon  the  Uni- 
president  to  endorse  the 
re. 


Not  to  Abandon  Its 
Sioux  Falls  Exchange 

ersal  will  not  abandon  its  Sioux 
office,  Lou  Metzger,  general 
manager   states. 

oew  Dividend  Declared 

irterly  dividend  of  $1.62>2  per 
has  been  declared  on  the  out- 
ig  $6.50  cumulative  preferred  of 
s  payable  May  15  to  stockhold- 
■  record  at  close  of  business 
28. 


*ublix  School  Resumes 

"king  resumption  of  activities 
new  course,  the  Publix  the- 
[lanagers'  school  is  to  open  in 
York  today  under  direction  of 
Barry. 


IN  TESTS  AT  STUDIOS 


West  Coast  Bureau,  THE  FILM  DAILY 
Hollywood — Tests  on  incandescent 
lighting  at  the  studio  are  demonstrat- 
ing the  feasibility,  practicability  and 
economy  of  the  new  method  of  light- 
ing, a  feature  of  which  is  elimina- 
tion of  kleig  eyes,  it  is  declared.  The 
tests,  which  have  been  carried  on  all 
week  as  a  supplement  to  the  spring 
meeting  last  week  of  the  Society  of 
M.  P.  Engineers,  come  to  a  close 
Friday. 

At  that  time,  full  reports  of  the 
findings  will  be  made  by  the  Acad- 
emy of  M.  P.  Arts  and  Sciences,  the 
American  Society  of  Cinematog- 
raphers,  and  the  Association  of  M. 
P.  Producers,  who  are  cooperating 
in  the  tests,  at  a  general  meeting  of 
the  Academy. 


Paramount  Directors  Are 
Re-elected  for  4  Years 

Board  of  directors  of  Paramount 
were  re-elected  for  a  four  year  term 
at  yesterday's  meeting.  They  are: 
Adolph  Zukor,  Jesse  L.  Lasky,  Caisi- 
mir  I.  Stralen  and  William  H.  Eng- 
lish 


Number  of  Territories 

Closed  on  Rayart  20 

New      territorial     franchises      have 
been    sold    by    Rayart    on    "The    Box 
Office    20,"    to    Louis    Hyman,    San 
{Continued  on  Page  4) 


SAPIRO  INTIMATES  MOVE 
IS  TO  BECOME  NATIONAL 


Pittsburgh — Organisation  of 
local  unaffiliated  exhibitors  is 
under  way  here  as  an  exhibitor 
co-operative.  Last  week,  around 
60  exhibitors  attended  a  meet- 
ing at  Hotel  Henry  to  discuss 
plans  for  the  association. 


Interest  was  rife  yesterday  over  tiie 
intimation  conveyed  by  Aaron  Sa- 
piro  at  the  Ritz  Carlton  Monday 
night  that  the  exhibitor  cooperative 
buying  movement  will  be  extended 
nationally.  The  impression  was 
strengthened  when  it  became  known 
that  Sapiro  had  sent  Leo  Brecher  to 
Pittsburgh  where  he  addressed  the 
Western  Pennsylvania  theater  own- 
(Continued  on  Page  2) 

"Vamping  Venus"  On 
Murray  Series  Contracts 

Ned  E.  Depinet,  First  National's 
general  sales  manager,  has  announced 
the  release  of  "Vamping  Venus"  to 
those  exhibitors  holding  contracts  for 
the  company's  Charlie  Murray  series, 
to  play  it  as  the  fourth  Charlie  Mur- 
ray picture  for  the  current  season. 


Lamb  Business  Manager 
of  S.  Cal.  Exhibitors 

Los  Angeles — Arthur  J.  Lamb  has 
been  named  business  manager  of  the 
southern  California  exhibitor  unit. 


Measure  May  Get  to  Senate  but 
Not  to  House  During  Session 


Classics  of  Literature 

in  Hi-Mark*s  2  Reelers 

"Gems  of  Great  Authors,"  a  series 
of  12  two-reelers  based  on  classics 
in  literature,  will  be  released  by  Hi- 
Mark  Prod.  The  group  includes: 
"The  Merry  Wives  of  Windsor"  and 
"The  Taming  of  the  Shrew,"  based 
(.Continued  on  Page  4) 


Washington  Bureau  of  THE  FILM  DAILY 
Washington — Effort  to  secure  ac- 
tion on  his  bill  to  eliminate  blind  and 
block  booking  and  arbitrary  alloca- 
tion of  product  will  be  made  by  Sen. 
Smith  W.  Brookhart  of  Iowa,  upon 
completion  of  the  coal  hearings,  now 
occupying  attention  of  the  interstate 
commerce  committee  of  the  Senate. 
These  hearings  are  expected  to  con- 
(Continued  on  Page  4) 


Warner  Complaint  Against 

Electrical  Research 

Being  Arbitrated 

Delay  in  installations  of  talking 
picture  equipment  in  theaters  through- 
out the  United  States  is  charged 
against  Electrical  Research  Products 
and  Western  Electric  by  Warner 
Bros.,  who,  under  their  deal  with  the 
two  firms  holds  a  license  for  manu- 
facturing talking  pictures  under  the 
brand  name  of  Vitaphone.  It  is 
claimed  by  Warners  that  Electrical 
Research  is  charging  too  much  for 
installation,  that  it  has  been  negligent 
in  its  efforts  to  push  sale  of  the 
equipment  and  that,  as  a  result,  be- 
tween 300  and  400  Vitaphone  short 
subjects  and  synchronized  scores 
for  over  50  features  are  available 
with  a  very  limited  outlet. 

Warners  have  carried  complaint  to 
arbitration,  as  provided  for  in  the 
contract.  Samuel  Untermeyer  was 
the  company  choice,  while  defendants 
appointed  Nathan  Miller,  former  gov- 
ernor of  New  York  State,  and  the 
two  selected  Justice  Hiscock,  for- 
merly of  the  Court  of  Appeals  as  the 
third  member  of  the  arbitration  board. 
Hearings  now  are  under  way.  The 
findings  will  be  binding  on  both 
parties.  The  outcome  will  have  a 
bearing  on  the  rapidity  with  which 
Vitaphone  and  Movietone  which  uses 
the  same  basic  equipment  will  spread 
throughout  the  country. 


11,674  Dates  Set  For 

Morris  Month  is  Claim 

Eleven  thousand  six  hundred  seven- 
ty-four playdates  have  been  set  for 
Warner  product  on  Sam  E.  Morris 
Month  in  May,  the  company  states, 
with  pledge  cards  continuing  to  be 
received.  This  total  does  not  include 
extended  dates  on  "The  Jazz  Sing- 
er," or  instances  where  the  picture 
is  being  held  over.  Keen  competition 
between  the  branches  indicates  that 
the  present  high  record  will  be 
bettered    considerably. 


Hamm  Says  F.  &  R.  Balked 
at  Fox  Financing  Plan 

Minneapolis — Plans   to   finance   the 
Fox  deal  for  taking  over  the  North- 
west Theaters  Circuit  (Finkelstein  & 
(Continued  on  Page  2) 


4 


DAILV 


Wednesday,  April  18. 


Mf^^iUTKE  MEWS 


¥«L  XIIV  No.  16  WBdiesday,  April  18.1928  Price  5  Cents 


lOIN  W.  ALICOATE 


PUBLISHER 


Published  daily  except  Saturday  and  holidays 
at  1650  Broadway,  New  \  ork,  N.  \.  a™ 
copyright  (1928)  by  Wid's  Fihiis  and  !•  lira 
Folk  Inc  J.  W.  Alicoate,  President  and 
Publ'isher;  Maurice  D.  Kann.  Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer 
Business  and  Advertising  Manager  Entered 
as  second  elass  matter.  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.,  under  the  act 
of  March  3,  1879.  Terras  (Postage  free) 
United  States  outside  of  Greater  New  \ork, 
$10.00  one  year;  6  months,  $5.00;  3  months 
$3  00  Foreign,  $15.00.  Subscribers  should 
remit  with  order.  Address  all  communica- 
tions to  THE  FILM. DAILY,  1650  Broad- 
way, New  York  N.  \ .  Phone  Circle  4736- 
4737-4738-4739.  Cable  address:  tilmday. 
New  York.  Hollywood,  California— Ralph 
Wnk  Ambassador  Hotel:  'Phone  Drexel  7000 
»nd  Washington  9794.  London-— Ernest  W. 
Fredman.  The  Film  Renter,  58,  Great  Marl- 
borough St.,  W.  I.  Berlin— Lichtbildbuehue, 
Friedrichitratw,  225. 


Hamm  Says  F.  &  R.  Balked 
at  Fox  Financing  Plan 

(Continued  from  Page  1) 
Ruben)  chain  were  not  satisfactory, 
which  is  the  reason  F.  &  R.  discon- 
tinued negotiations,  William  Hamm 
of  F.  &  R.  states.  One  of  the  neces- 
sary prerequisites  was  the  financing 
to-be  provided  and  completed  by  Fox. 
Meanwhile,  F.  &  R.  officials,  it  is 
stated,  do  not  believe  Fox  will  go 
through  with  reported  plans  for 
5,000-seat  theaters  in  the  Twin  Cities, 
pointing  out  both  cities  now  arc 
greatly  overseated  in  the  better  run 
situations.  These  plans  were  an- 
nounced before  the  Fox-F.  &  R.  deal 
was  under  way  and  reports  that  Fox 
now  will  build  are   under   way. 


Stewart    with    Columbia 

Anita  Stewart  makes  her  debut  as 
a  Columbia  player  in  the  leading 
feminine  role  of  "The  Way  of  the 
-Strong,"  one  of  the  few  remaining 
productions  on  the  company's  1927-28 
program. 


Sapiro  Intimates 

National  Move 

(Continued  from  Page  1) 
ers  last  night  on  cooperative  buying. 
Tonight,  Sapiro  will  address  exhib- 
itors in  the  Buffalo  zone  where  a  co- 
operative appears  to  be  an  assured 
fact. 


When  you  think  of 

INSURANCE 

you  are  thinking  of 

S  T  E  B  B  1  N  S 

Specialists  in  Motion  Picture 

and  Theatrical  insurance  for 

the  past  twenty  years 


Arthur  W.  Stebbins  &  Co.,  Inc. 
1540  Broadway  N.  Y.  C. 

Brrant     3040 


New  U.  A.   Bond  Issue 

New  issue  'of  |1,300,000  United 
.Artists  Theater  first  mortgage  6^4 
per  cent,  sinking  fund  leasehold  bonds 
due  March  1,  1928,  were  placed  on 
the  market  yesterday  at  par  and  in- 
terest. The  ofifering  syndicate  con- 
sists of  De  Wolt  &  Co.,  Inc.,  Mc- 
Gowan,  Cassady  &  White,  Inc.,  and 
Meyer,  Connor  &  Co.,  Inc.  The 
bonds  are  also  a  direct  obligation  of 
Ihe  Chicago-United  Artists  Theater 
Corp. 


FitzPatrick  Film  at  the  Paramount 

"Schubert's  Song,"  the  first  of 
James  A.  FitzPatrick's  Schubert 
Centennial  films,  had  its  premiere 
this  week  at  the  Paramount,  New 
York.  This  is  the  series  which  Fitz- 
Patrick produced  in  Vienna,  with 
Franz  Slavicek  playing  the  role  of 
Schubert.  Nathaniel  Finston  com- 
piled the  score. 


Bobby  Vernon  Off  to  Havana 

Bobby  Vernon,  Paramount-Christie 
star,  who  has  been  vacationing  in 
New  York  for  the  past  two  weeks, 
has  gone  to  Havana.  He  will  spend 
three  days  there  and  then  catch  the 
boat  that  will  take  him  through  the 
Canal  to  Los  Angeles. 


Records  on  "Speedy"  Claimed 
With  the  Rivoli,  New  York,  lead- 
ing the  way  with  a  record  gross  of 
$50,300.80  records  were  broken 
throughout  the  LInited  States  and 
Canada  last  week  by  Harold  Lloyd's 
"Speedy,"  which  plajed  da>-  and  date 
rLins  in  250  iiouses. 


Dix  Recovering 

IVcst  Coast  Bureau.  THE  FILM  DAILY 
Hollywood — Richard  Dix,  who  has 
been  critically  ill  following  his  opera- 
tion for  appendicitis,  is  reported  by  his 
physicians  to  have  taken  a  turn  for 
the  better. 


Shain  Joins    Excellent 

I.  H.  Shain  will  handle  New  York 
daily  newspapers  for  Excellent  Pic- 
tures. Fred  Baer  is  in  charge  of  the 
company's  publicity  and  advertising 
nationally    and    in    the    trade. 


Tansey  and  Hammonds  Here 

Robert  E.  Tansey  and  Art  Ham- 
monds, Coast  short  subject  producers, 
have  arrived  in  New  York. 


Financial 


(s)    Am.     Seat, 
(c-b)   do    6s    36     .  . 
Bal.    &    Katz.. 
(c)    Con.    Fm.    Ind. 

(c)        do    pfd 

(s)    East.      Kodak.. 

♦(s)      do  pfd 

"(c)  Film  Insp.  .  . 
*(s)  First  Nat.  pfd. 
(s)  Fox  Fm.  "A" 
(c)  Fox  Thea.  "A" 
*(c)  Intern.  Proj . . 
(b)  Keiths  6s  46.. 
(s)  do  com. 
(s)  do  pfd. 
(s)    Loew's   com,    . . 

(s)      do    pfd 

(b)  do  6s  41ww. 
(b)  do  6s41-\-war. 
(s)  M-G-M  pfd...  . 
*(s)  M.  P.  Cap.. 
(s)   Orph.     Cir.     .  . 

*(s)      do    pfd 

(s)    Para.    F-L    .  .  . 

*(s)      do    pfd 

(b)  do  6s  47... 
(b)  ;Par.By.5;4s51. 

(s)   Pathe    

•(s)      do     "A"     ... 

(b)  do  7s  37... 
(o)  Roxy  "A"  .  .  . 
(o)  do  units  .  .  . 
(0)  do  com.  . . . 
(o)    Skouras    Bros. . 

Stanley     Co. 
(o)   Technicolor 

(c)  Trans-Lux 

(o)  United  Art.  . . . 
'o)  do  pfd. 
*'.j)  Univ.  Ch.com. 
*(o)  do  pfd. 
*(c)  Univ.  Pict.  .. 
*(s)  do  pfd.  ... 
(c)  Warner  Bros.  . 
(s)  do  "A"  ... 
(c-b)   do    O'As    28.  . 


High 

42 
104J4 

74 /s 

16 

24H 
171  Ks 


81 
2m 

99" 

1954 

93 

69^^ 
103-^ 
llOH 

102 
26^ 
7M 


Low     Close      Sales 

42  42  500 

104M    104?^    10,000 

73  73  

16 

24^ 
17014 

126 

4 

106 

80  81 

204      21 


16 

2454 
170 


100 

800 

1,300 


4,400 
13,200 


9S'/, 

19 

93 

69'A 
103 
110^ 
lOlM 

26/2 
7^ 


122H    i2iys 


101 
103M 

ei" 

32 

34 

8 

49>/< 

■  4S7A 

4=A 
13 

80 

2 

80 


2-4  M 
31 
112 


lOOH 
103Ji 

ei" 

34 

36 
9 

49  "4 
44^ 

4 
4 

\^ 

85 
85' 


23^ 
27J4 
112 


98  H 

19 

93 

69/8 
103 
110J4 

lom 

26/2 
7iA 

29 

9934 
121?/8 
12  m 
101 
103  U 

3 
1 


6,000 
200 
200 

5,000 

500 

11,000 

7,000 

400 
1,000 


11,300 

4,666 
1,000 

600 

1,666 


45/2     . 

4 '  "      1,800 


22J4 
96^ 
24 
27J4 
112 


3,200 

5,100 
2,000 


*  Last   Prices   Quoted. 

(b)  Bond    Market. 

(c)  Curb   Market. 

(0)   Over   the   Counter    (Bid   and   Asked). 
(s)   Stock  Exchange. 

NOTE:    Balaban   &  Katz  is  listed   in  Chicago; 
Skouras,    St.    Louis;    Stanley,    Philadelphia. 


New  Milwaukee  Exchange 

Milwaukee — Regal  Films  has  been 
formed  here  to  handle  independent 
product  of  which  "The  Port  of  Miss- 
ing Girls"  is  the  first  picture.  James 
Zanias,  veteran  Janesville  theater 
owner,  and  "Don"  Honeck  are  spon- 
sors   of    the    company. 


iHI 


Now  in  preparation  for  season  1928-1929 

^'MOTHERS  OF  TODAY*' 

By  Henry  G.  Lloyd 
ANOTHER  QOTHAM  BUILT  FOR  BETTER  PROFITS 

ALL  RIGHTS  PROTECTED 
Lumas  Film  Corporation 

Sam  Sax,  Pres.  Budd  Rogers,  Vice  Prw. 

1650  Broadway  New  York  City 


12 


Day  and  Date  Premieres    i 

Warners  will  open  "Glorious  Bel 
in  New  York  at  the  Warner  theil 
simultaneously  with  its  Los  Angj, 
showing  April  26  at  opening  off 
new  Warner,  Hollywood.  The  [ 
ture  has  Vitaphone  sound  sequenclj 


New  E.  St.  Louis  House 

East  St.  Louis,  III— V.  P.  Marl 
and  John  Manoll  have  opened  i 
Washington,  817  Trendley  Ave.     i 


CaU 

WAFILMS,  Inc  ! 

Walter  A.   Futter,  Pre*.  | 

for 

Library  Stock  Scenes       >  i 

New    York  HoUywootl'  | 

130  W.  46tfa  St.       c/o  Leoo  Schlestngell 

Bryant  8181      1123  No.   Bronson  Avtf  i 


I  .; 


Joe  Rock  and 
Andrew  Callaghan  I 

have  in  preparation  for  im-,  1 
mediate  production  a  picture!  | 
called  ,  I 

"Companionate  Divorce"! 

All  rights  reserved  1  I 


MUSIC  films! 

—FOR— 

MUSIC  WEEK 

MAY  6-12 

JAMES  A.  FITZPATRICK'S 
SINGLE  REEL 

FAMOUS 
MUSIC  MASTERS 

Issued    With    Full    Orchestrationi 
Including  Solo  Piano  and  Organ 

BOOKED  DIRECT 

FitzPatrick  Pictures,   Inc.  ^ 

729  Seventh  Avenue 
New  York  City 

(Bryant  813V) 


r 


I 


'WE  NEVER  DISAPPOINT" 


mmv  m 


INCORPORATED 

220  WEST 42^-°  STREET 

NEW  YOPK 


PHONE-CHICKERINC    293 


ALLAN  A.LOWNES.  CEN.MCR. 


Jl 


why  exhibitors 

prefer  PARAMOUNT 


Read  this  letter— 


A  FREO  HINDS  ENTERPRISE 


«S25 


®-%]CRESCOfif 

iiXi>     NOeTHE^^&TEEN  lOWc'S  MO&T       «,?£?, 
f-f^  BEAUTIFUL  THEATCE.  Jtf^ 


f    O.  AHNOkO 


CRCSCO,  IOWA 


ParaBOunt  Faaous  I^Bky  Corporation, 
1117  High  Street, 
Dee  Ilolnea,   Io«a. 

Dear  Sirs: 

When  I  entered  the  office  this  morning,    my 
operator  handed  me  ABUSEMENTS,    Indicating  copy  of  the  ' 
Paramount  ad  on  the  front  cover.      "That's  Just  exactly 
what  you've  told  me  a  hundred  times','  was   hJ.s  remark. 

Yes,    I   guess    I've   told  him  that  more   than  a 
hundred   times.      It  also  reminds  me- that   I  have  managed 
nine  theatres   in  the  past  15  years,    eight  of  which  were 
losing  money  when  given  me.      All  eight  were  made   succeesful 
and   the  ninth  more  successful   than  It  had  been — but    I 
always  had  Paramount  pictures'.     Without  them  I  an 
posltlvi~lhe  story  would  have  been  different 

I  cannot  make  you  a  better  wish  than  that 
your  future  be  as  great  as  your  past! 


about  this  ad 


111 


A  GREATER.  , 

Amusements 

<.^'9meriea':fThreiriost  ^lotion  jP/ciwv  ^q^/oho/ Trade  ^wnal 


Vol.  XXVll,  No,  6 


JANUARY  H,  1928 


2S  Cents  the  Cop> 


the 

Paramount 
Exhibitor 


^URE,  other  companies  make  occasional 
hile.  But  you  can't  live  on  three  or  four  hits  a  year  any  more 
than  you  can  be  healthy  on  a  square  meal  once  a  month. 
Q  What  I  like  about  Paramount  js  tbey  deliver  yon  a  consistently 
high  quality  of  entertainment  neek  after  week— and  exactly  on 
release  dates,  fl  My  public  likes  it  too.    ♦♦♦♦♦♦•♦ 

GE-NTLB&ICN  PREFUt  BLONDES  *  LAST  COMMAND  *  OlD  IRONSIDES  •  BEAD  GSSTS 

BE.IU  Sabreub    ♦    Way  Of  All  Flesh    ♦    Underworld    ♦     Get  Your  Man 


III 


^Week  after  Week^^  all  before  Aug.  1st 


HAROLD  LLOYD 
in  "Speedy" 

VUoyd  Prod.  Paramount  Release) 

EMIL  JANNINGS 

"Street  of  Sin" 

CLARA  BOW 

"Ladies  of  the  Mob" 

RICHARD  DIX 

**Easy  Come,  Easy  Go" 

GEO.  BANCROFT 
"The  Drag  Net" 


BEBE  DANIELS 

"The  Fifty-Fifty  Girl" 

and  another 

BEERY-HATTON 
"The  Big  Killing" 

ADOLPHE  MENJOU 

"Night  of  Mystery" 
"His  Tiger  Lady" 

POLA  NEGRI 
"Three  Sinners" 

ESTHER  RALSTON 
"Half  a  Bride" 


FLORENCE  YIDOR 
"The  Magnificent  Flu-t" 

THOMAS  MEIGHAN 
"The  Racket" 

Caddo  Prod. 

FRED  THOMSON 

"Kit  Carson" 
"Sunset  Legion" 

ZANE  GREY- JACK  HOLT 
"The  Vanishing  Pioneer" 

FIELDS-CONKLIN 

"Fools  for  Luck" 


Backbone  of  the  Business 


DAILY 


Wednesday,  April  18,  192e 


Measure  May 

Get  to  Senate 

(Continued  from  Page   1) 
tinuc   until    May   1   and.   cUirinp;   their 
progress,  the  committee  will  take  up 
no  other  questions. 

His  efforts  to  secure  passage  of 
the  bill  have  been  accelerated  by  the 
new  Paramount  answer  to  the  Fed- 
eral Trade  Commission,  it  is  under- 
stood, indicating  that  there  are  to  be 
no  changes  in  the  company's  selhng 
system,  except  as  embodied  in  the 
new  uniform  contract.  The  senator, 
it  is  declared,  will  offer  an  amend- 
ment to  his  bill,  to  provide  for  a  new 
elective  system  of  arbitration.  At 
hearings  on  the  bills,  it  is  recalled, 
he  stated  that  independent  exhibitors 
favor  a  system  of  one  arbitrator  se- 
lected by  each  side,  the  two  agreeing 
upon  the  third  member. 

A  great  deal  of  interest  is  being 
displayed  in  the  legislation,  the  sen- 
ator told  THE  FILM  DAILY,  stat- 
ing many  letters  of  inquiry  are  being 
received  from  persons  eager  to  have 
the  bill  acted  upon. 

If  the  committee  consents  to  take 
up  the  Brookhart  bill  within  the  next 
two  weeks,  there  is  a  possibility  that 
action  might  be  secured  on  it  in  the 
Senate,  before  the  end  of  the  session, 
but  there  is  no  possibility  of  its  com- 
ing before  the  House  of  Represen- 
tatives this  year. 


Classics  of  Literature 

in  Hi-Mark's  2  Reelers 

(.Continued  from  Page  1) 
on  the  Shakespeare  plays;  "A  Christ- 
mas Carol"  by  Charles  Dickens; 
"Curfew  Shall  Not  Ring  Tonight"; 
"The  Bells";  "The  Sin  of  a  Father", 
by  Charles  Dickens;  "Eugene  Aram" 
by  Thomas  Hood;  "The  Mistletoe 
Bough";  "Love  in  an  Attic";  "Mad- 
ame Fermiani"  by  Balzac;  "She 
Stoops  to  Conquer"  by  Oliver  Gold- 
smith and  "The  School  for  Scandal" 
by  Richard   Brinsley  Sheridan. 

Olmstead  Joins  Riesenfeld 

P2d  Olmstead  has  resigned  from 
Publix  to  join  Hugo  Riesenfeld  on 
the  Coast.  The  latter  is  handling  the 
United  Artists  theaters  there  and  ex- 
ercising a  general  supervision  over 
the  Chicago  and  Detroit  U.  A.  houses. 


Open  Waltham,  Mass.,  House 
Waltham,    Mass. — The    new    Em- 
bassy has  opened. 


Hyman  Moves  to  Broadway 

After  having  been  at  the  Brooklyn 
Mark  Strand,  since  it  opened  8^^ 
years  ago,  Edward  L  Hyman  has 
moved  to  the  New  York  Strand  to 
assume  his  new  duties  as  managing 
director  of  both  theaters. 


Number  of  Territories 

Closed  on  Rayart  20 

{Continued  from  Page  1) 
Francisco;  Nat  Steinberg,  St.  Louis; 
Jack  Grauman,  Milwaukee;  Herman 
Rifkin,  Boston;  D.  C.  Millward, 
Seattle;  Oscar  Neufeld,  Philadelphia; 
Sam  Flax,  Washington;  E.  J.  Druc- 
ker,  Denver. 


H 


IT'S-A-LUCKYj 
EXHIBITOR 

who  can  boast 
this  season  of  a 
constant  supply  of 

OSWALD 

THE  LUCKY  RABBIT 

CARTOONS 

with   which    to    enrich 
his  box  office 

Produced  By 

WINKLER  PICTURES 

INCORPORATED 


VnwersaI\im\JESl  Cartoon 


Thank  You,  Mr«  Flax! 


Class  of  Service 


ThU  is  a  full-rate 
Telegram  or  Cabl»- 
gram  unless  Its  de- 
ferred character  is  in- 
dicated by  a  suitable 
sign  above  or  preced- 
ing the  address. 


WESTERN 

UNION 


y»»nMt 


NKWCOMS  CARLTON.  PKMIBCMT 


J.  C.  WILLCVKR.  riasT  VKI-mtSIDIMT 


SIGNS 


DL- tVrUiw 


MM  -N%ht 


NL'N^htLMtn 


LCO  -  D.«m«l  C>tib 


CLT  -  Cable  Letter 


WIT  -  Wetk-End  L«n.r 


The  filing  time  u  ihown  in  the  date  line  on  fuU-rate  UJecnma  and  day  l«Uaa,  and  tbe  tiaie  of  necipt  at  dotloatjon  m  abown  on  all  nieau<«,  is  STANDAltO  TIME 

Received  at  225  West  52nd  St^  New  York 


NB23    42   DL=C   WASHINGTON    DC    12.  9^  A 


S28APR  r2    m  H    U 


% 


W    RAY    JOHNST0N= 

RAYART    PICTURES    CORPN    723      SEVENTH    AVE= 

DEAR    RAY   CONTRACT    IS    IN    THE   MAIL    WE   MADE   SUCH    A    HJT    WITH. 
THE    RAYART    PROGRAM    LAST  YEAR    THAT    WE    CONGRATULATE   OURSELVES 
ON    BEING   AWARDED   TKE   FRANCHISE   THIS    YEAR   THE   NEW   LINEUP    LOOKS 
UNBEATABLE   WE   LOOK    FOR   A    BIG      RAYART   YEAR   REGARDS  = 
SAM   FLAX. 


ll   ^^Rayart's  Box  Office  Twenty^*  —  Leaders  For  1928-2 


(^ 


fthe  Gets  Irish  Flyer;  Fox  Relief   Work  Shots 


/^LLTHE  NEWS 
ALL  THE  TIME 


I  XLIV     No.  17 


Thursday,  April  19,  1928 


Price  5  Cents 


le  Relief  Fund 

By  Jack  Alicoate 

IS    not    the    desire    of    the 

I  iiiimittee     to     exploit    The 

licf  Fund.  The  Film  Daily, 

cheerfully      undertaking 

Humanitarian     work,     will 

\    co-operate  with   any  re- 

ilile  body  within  the  indus- 

iuiwing   a    proper   backing 

hillingness  to  carry  on  this 

I  did  work.    The   need   of  a 

'  '  U-organized  fund  is  mani- 

1    almost    daily.     It    should 

,    the  wholehearted   support 

,  cry   trade   publication.      It 

■  !(1  have  the  backing  of  every 

!ve.     It   should   have   the 

nice  and  active  support  of 

Hays   organization.      In   its 

rush    in    quest    of    the    al 

ty  dollar  this  industry  has 

ed  aside  many  of  the  finer 

s  that  should  go  hand  and 

i   Avith    its    progress.      Or- 

zed  charity  is  one  of  these. 

Appreciation 

are  taking  this  opportunity  to 

:  those  of  the  committee  making 

he   Fihn   Daily   ReHef   Fund   fcr 

humanness   and    splendid    spirit 

is   worthy   cause.    The   commit- 

composed  of  Dr.   A.   H.   Gian- 

of   the    Bowery   and    East    River 

)nal    Bank,    Billy    Brandt   of   the 

tre    Owners    Chamber   of    Com- 

e,    Gov.     Carl    Milliken    of    tiic 

i     Organization,     Bruce     Gallup, 

dent    of    the    Associated    Motion 

ire    Advertisers    and    the    writer. 

xcept  yours  truly,  big  and  busy 

but   not   too   busy    to    hear   the 

ss  call  of  their  fellow  man  and 

when  speedy  and  ofttimes  secret 

n  is  necessary. 

Results 

le    Relief    Fund    drive    was    con- 

d    by   this   publication    last    De- 

)er.     About  six  thousand  dollars 

raised.     Over   two  hundred   and 

regular  fellows  contributed.  The 

c  is  limited  to  New  York  and  its 

rons  but  every  branch  of  the  in- 

ry     is     covered.       Among     those 

ed    or    now    being   taken    care   of 

a  producer,  an  extra,  a  salesman, 

ctress,  a  stenographer  and  an  ac- 

To  come  face  to  face  with  some 

:hese    pitiful    cases    is    to    appre- 

;  the  importance  of  this  splendid 

{Continued   on   Page    2) 


PARAMOUNT  TO  ANNOUNCE 
78  AT  SALES  MEETINGS 


Paramount  comnion  closed  at 
129  yesterday,  the  highest  on 
record  for  this  stock  and  an  in- 
crease of  iy%  over  Tuesday's 
close.  The  rise  is  attributed,  to 
"advance  reports  on  business  for 
the  first  three  months  of  1928 
which  show  considerable  in- 
crease over  the  same  period  of 
1927. 


Paramount's  approximately  78  pic- 
tures for  the  1928-29  season  will  be 
outlined  at  three  annual  sales  con- 
ventions. These  are  at  Washington, 
April  30-May  3;  Detroit,  May  6-9; 
and  San  Francisco,  May  13-16. 


BROOKHART  BILL  LAUDED; 
NEW  CONTRACT  IS  HIT 


Pittsburgh — Ur|inimous  approval 
of  the  Brookhart  bill,  discussion  and 
denunciation  of  the  new  uniform  con- 
tract, and  consideration  of  exhibitor 
co-operatives  featured  the  conven- 
tion of  western  Pennsylvania  and 
West  Virginia  exhibitors.  Officers 
were  reelected.  They  are:  M.  A. 
{Continued  on  Page  6) 


Bernstein  to  Handle  N.  W. 
Theaters  for  Universal 

It  is  understood  Harry  Bernstein, 
formerly  active  in  exhibition  circles 
in  Richmond,  Va.,  and  who  later 
joined    Universal    to    handle    its    ex- 

{Contimied  on  Page  6) 


F.  N.  AND  VICTOR  TO 
MAKE  TALKING  FILMS 


June  5  The  Date 

The  Spring  Golf  Tournament 
will  be  held  on  Tuesday,  June  5 
at  an  undetermined  club  on 
Long  Island.  The  committee 
is  investigating  various  links 
and,  will  announce  its  selection 
next  week. 


MOVIETONE  DENIES  ANY 
DELAY  IN  INSTALLATION 


Any  dispute  which  may  exist  over 
the  installation  of  talking  films 
through  Electrical  Research  Products 
does  not  involve  Movietone,  it  was 
stated  yesterday.  As  noted,  Warner 
Bros,  claim  the  wider  use  of  talking 
pictures  has  been  delayed  because 
Electrical  Research  has  failed  to  ex- 
pand the  proper  sales  effort  on  the 
device  and  because  of  the  high  figure 
per  instal"lation. 

Movietone!  equipment,  like  Vita- 
phone's,  is  installed  and  serviced  by 
Electrical    Research. 

Welsh  Final  Authority 

at  "U"  City  Studios 

IVest    Coast    Bureau,    THE    FILM    DAILY 

Universal    City— Robert    E.    Welsh 

is    now    final    authority   at    Universal 

City,    as     Carl    Laemmle's    personal 

{Continued  on  Page  6) 


Two  Companies  Reach  B  'way 
with  Scenes  from  Far  North 


Tax  Reduction  Bill  to 

Be  Reported  About  May  1 

Washington  Bureau   of    THE  FILM   DAILY 

Washington  —  The  tax  reduction 
bill  will  be  reported  to  the  Senate  by 
the  finance  connuittee  about  May  1, 
it  is  now  anticipated.  The  commit- 
tee now  is  engaged  in  consideration 
of  the  administrative  provisions  of 
the  measure  and  has  not  yet  entered 
upon    any    discussion    of    rates. 

The  question  of  increasing  the  ex- 
{Continued  on  Page  6) 


Pathe  News  and  Fox  yesterday 
claimed  beats  on  trans-Atlantic 
flight  pictures,  the  former  reaching 
Broadway  screens  with  what  is  des- 
cribed as  the  pictorial  story  of  Maj. 
James  E.  Fitzmaurice  at  Seven 
Islands,  Quebec,  the  latter  with  the 
Murray  Bay  activities  for  relief  of 
the  Bremen  crew. 

Pathe  News'  achievement  was  made 

possible   by   pluck   and   enterprise    of 

Tommy  Hogan,  stafif  cameraman,  and 

Lieut.  Robert  S.  Fogg,  staff  airplane 

{Continued  on  Page  6) 


Same  Method  as  Vitaphone 

Will  be  Utilized  Under 

W.  E.  Patents 

Firnatone  is  the  newest  type  of 
talking  picture  to  be  placed  on  the 
market,  with  First  National,  Elec- 
trical Research  Products,  Western 
Electric  subsidiary,  and  Victor  Talk- 
ing Machine  Corp.,  joining  forces  for 
production  of  the  pictures. 

License  has  been  granted  First 
National  for  use  of  the  sound  record- 
ing and  reproducing  patents  of  Elec- 
trical Research,  which  also  manufac- 
tures the  Vitaphone  and  Movietone 
equipment,  which  may  be  used  for 
Firnatone  reproduction.  Firnatone 
will  employ  the  disc  method  of  syn- 
chronization. The  Victor  company 
will  produce  the  scores  and  sound  ef- 
fects for  the  new  talking  pictures. 
First  Firnatone  picture  will  be  "Lilac 
Time." 

The  question  as  to  whether  First 
National  and  Victor  will  produce  for 
Firnatone  pictures  in  which  the  char- 

{Continued  on  Page  6) 


OVER  250  VITAPHONES 
IN  USE,  150  ON  ORDER 


Number  of  installations  already 
made,  average  being  made  monthly 
and  orders  on  hand  are  expected  to 
be  cited  by  Electrical  Research  Prod- 
ucts, Western  Electric  subsidiary, 
as  its  deftnSe  of  charges  by  Warner 

{Continued  on  Page  6) 


Hot  Sunday  Shows  Fight 
At  Birmingham  Near  End 

Birmingham,  Ala. — In  what  is  re- 
garded as  one  of  the  most  important 
test  cases  ever  conducted  in  the 
South,  Sunday  shows  will  be  voted 
upon  in  a  referendrm  to  i)e  held  here 
next  Tuesday.  The  Civic  Better- 
{Coniinued  on  Page  6) 


D.  A.  R.  Would  Have  State 
Chapters  Make  Pictures 

Washington  Bureau   of    THE  FILM   DAILY 

Washington  —   Production   by   the 

state  chapters  of  the  D.  A.  R.  of  state 

historical   pictures   was   urged   in   the 

annual    report    of    Mrs.    Newton    D. 

{Continued  on  Page  6) 


V(LXLIVNo.17   Thirsday,  April  19,1928    Price  5  Cents 


lOHN  W.  ALICOATE  PUBLISHER 

Published  daily  except  Saturday  and  holidays 
at    1650    Broadway,    New    York,    N.    Y.,    and 
copyright    (1928)    by    Wid's    Films   and    Pilm 
Folk,    Inc.      J.    W.    Alicoate,    President    and 
Publisher;    Maurice    D.    Kann.    Vice-President 
and  Editor;  Donald  M.  Mersereau,  Treasurer, 
Business  and  Advertising  Manager.     Entered 
as  second  elass  matter.  May  21,  1918,  at  the 
post-office  at  New  York,  N.  Y.,  under  the  act 
of    March    3,    1879.      Terms    (Postage    free) 
United   States  outei|i,e  of   Greater  New   York. 
$10.00  one  year;  6  months,  $5.00;   3  months, 
$3.00.      Foreign,   $15.00.      Subscribers   should  j 
remit    with    order.      Address    all    communica- 
tions  to   THE   FILM    DAILY,    1650    Broad 
way,   New   York    N.   Y.     Phone  Circle  4736- 
4737-4738-4739.       Cable     address:       Filmday, 
New     York.       Hollywood,     California — Ralph 
Wllk    Ambassador  Hotel:  'Phone  Drexel  7000 
and   "Washington    9794.      London — Ernest    W. 
Fredman,   The  Film  Renter,   58,   Great  Marl- 
borough St.,   W.   I.     Berlin — Lichtbildbuehue, 
Fricdridiatraiie,  225. 


THE 


Bair  Gets  Three  More 

Indianapolis  Theaters 

Indianapolis — R.  R.  Bair  has  ac- 
quired the  Uptown,  Ritz  and  Dream 
from  Circle  Theater  Co.  and  Mar- 
kum  &  Son.  The  houses  are  to  be 
closed  for  remodeling.  He  also  has 
the  Oriental,  St.  Clair  and  Strand 
here. 


Agnes  Franey  Leaves  for  Coast 

Agnes  Franey,  18-year-old  Zieg- 
feld  beauty,  signed  by  Warner  Bros, 
to  a  .screen  contract,  has  left  New 
York  for  Hollywood.  She  will  ap- 
pear in  a  number  of  the  company's 
pictures  planned  for  next  season's 
release. 


Signs    Hungarian    Actress 

Lucy  Doraine,  Hungarian  actress 
who  has  headed  her  own  producing 
company  under  the  Ufa  banner,  has 
signed  a  contract  with  Paramount. 

The  new  Paramount  player  was 
born  in  Budapest,  the  daughter  of 
Baron.  Her  first  motion  picture  work 
was  with  the  Sasha  Film  Company. 
An  engagement  with  Emelka  pre- 
ceded the  organization  of  her  own 
c  ompany. 


1 

1 

Financial 

High 

Low 

Close 

Sales 

(s)  Am.    Seat.     .  . 

42 

42 

42 

200 

(c-b)  do   6s   36    .. 

105 

104% 

105 

25,000 

Bal.    &    Katz. 

74-% 

74^ 

74-% 

(c)   Con.    F'm.    Ind 

.  16 

15^ 

15J4 

600 

(c)       do    pfd.    ... 

2\V2 

24!/8 

24/ 

1,300 

(s)   East.   Kodak    . 

170 

169/2 

169/ 

500 

*(s)     do    pfd.     .. 

.... 

.... 

126 

.... 

*(c)   Film  Insp.   .. 

.... 

.... 

4 

....) 

*(s)  First  Nat.  pfd 

, 

.    . 

106 

(s)  Fox   Fm.   "A" 

83  V« 

80 

83 

15,300 

(c)   Fox  Thea.   "A" 

22 

20^ 

21/ 

21,900 

*(c)   Intern.     Proj. 

.... 

8 

>  >  •  . 

*(b)  Keiths   6s   46 

98/ 

(s)       do    com.     .  . 

i9 

i9 

19 

ioo 

(s)       do    pfd.     ... 

nV2 

92 

92 

400 

(s)  Loew's  com.    . . 

74 

7oy« 

73 

49,000 

(s)     do   pfd 

104^ 

103% 

1045% 

1,500 

(b)     do    6s   41ww. 

111% 

110J4 

111% 

29,000 

(b)     do    6s41x-war 

102 

101J4 

102 

19,000 

*(s)   M-G-M  pfd.    . 

26/ 

(s)   M.  P.  Cap.   . .  . 

8 

m 

8 

1,700 

*(s)   Orph.    Cir.    .. 

29 

•(s)     do     pfd.     ... 

.  .  •  • 

99/ 

(s)   Para.    F-L     ... 

129'/2 

121-4 

129 

44,300 

*(s)     do     pfd.     ... 

12'm 

(b)       do    6s    47... 

loi 

100J4 

100% 

7,000 

*(b)   Par.By.5Hs51 

103M 

(s)   Pathe    

3-/2 

3H 

3/ 

500 

*(s)     do    "A"     .. 

13 

*(b)     do    7s    37... 

61 

(o)   Roxy    "A"    ... 

32 

34 

(o)       do    units    . . . 

34 

38 

(o)       do    com.     . . . 

1V-, 

8H 

(o)   Skouias    Bros. 

40 

41 

Stanley  Co.   . . . 

47'/, 

4654 

4654 

(o)  Technicolor     . 

2"/, 

4 

(c)   Trans-Lux     . . 

4'4 

344 

4/ 

2,800 

(o)   United  Art.    . 

13 

15 

(o)       do    pfd.     . . 

80 

85 

■ 

*(o)  Univ.    Ch.com 

2 

*(o)     do    pfd.     ... 

80 

85 

.... 

*(c)  Univ.    Pict.    . 

22J4 

.... 

*(s)     do    pfd.     .. 

OfiP, 

** 

(c)  Warner  Bros. 

24 

22  J4 

23% 

8,400 

(s)       do    "A"     .. 

31!/2 

2854 

31 

8,500 

ic-o;   ao    b/as    28. 

.112 

112 

112 

1000 

King  Vidor  Arrives 

King  Vidor  arrived  in  New  York 
yesterday  to  join  his  wife,  Eleanor 
Boardman,  the  couple  sailing  Satur- 
day for  a  trip  abroad  of  about  two 
months. 


Jacobs  Manager  at  Sioux  Falls 
Sioux  Falls,  S.  D.— J.  H.  Jacobs, 
former  salesman  of  the  Minneapolis 
branch,  is  new  manager  of  the  Uni- 
versal branch,  succeeding  C.  O.  Ul- 
berg. 


Capt.    Badgely    Goes    Abroad 

Ottawa— Capt.  Frank  C.  Badgely, 
M.  C,  director  of  the  Canadian  M.  p' 
Bureau,  has  left  for  England  and  the 
Continent  to  make  a  survey  of  film 
conditions,  and  to  arrange  for  wider 
distribution  of  Canadian  government 
films.  He  also  is  expected  to  attend 
the  International  Educational  Film 
Congress,  soon  to  open  at  the  Hague 


Automatic  Phonograph 
Small  Theaters  OflFei' 

A  newly  developed  autotti 
phonograph  with  a  special  ampli 
nas  Deen  perfected  by  Freed-Eisei 
Radio  Corp.,  Brooklyn,  which  i 
devices  which  are  declared  to  n 
It  possible  for  12  full  sized  reed 
to  be  used  in  succession  autom; 
ally.  The  machine  is  specially  aj 
for  small  theaters,  it  is  said. 


Bpolis. 


•  Last   Prices   Quoted. 

(b)  Bond    Market. 

(c)  Curb  Market. 

(o)  Over  the  Counter   (Bid  and  Asked). 
(s)   btock  Exchange. 

\vlf^.  \\'^''?"  ^  ^'^  "  "^'^^  '"  Chicago; 
Skouras,    St.    Louis;    Stanley,   PhUadelphia 


Ihe  Relief  Fund 

(Continued  from  Page   1) 

work.  To  those  who  contributed  all 
the  way  from  one  to  one  hundred  dol- 
lars last  December  we  can  happily 
say  their  investment  in  happiness  to 
those  unfortunate  is  paying  dividends 
a  hundred  fold. 


"Simba"  Opening  at  St.  Louis 

St.  Louis — "Simba,"  Mr.  and  Mrs. 
Martin  Johnson's  pictorial  record  of 
a  four-year  big  game  hunt  in  British 
East  Africa,  opens  at  the  American 
April  22. 


Beth   Brown  Titling   "Dawn" 

Beth  Brown  is  doing  final  cutting 
and  titling  of  "Dawn,"  British  film 
based  on  the  life  and  execution  of 
Edith  Cavell,  which  Arch  Selwyn  re- 
cently brought  over  from  Europe. 

Aronson    Handling    Picture 

Raleigh,  N.  C— Barney  F.  Aron- 
son now  is  handling  roadshowing  of 
"Motherhood"  in  North  and  South 
Carolina. 


Mack  in  Investment  Field 

W.  A.  V.  Mack,  for  the  past  seven 
^ears  with  Pathe  as  short  subjects 
sales  manager,  Mid-West  division 
sales  manager  and  more  recently  di- 
rector of  publicity,  is  entering  the  in- 
vestment banking  field  in  Syracuse, 
N-  Y.,  as  sales  director  of  the  Ben- 
jamin   Baker  Co. 


Completing  Krazy  Kat   Series 

"Stage  Coached,"  "The  Rain  Drop- 
per and  "The  Companiate  Mirage" 
are  the  last  three  of  the  current  ser 
les  .of  26  Krazy  Kat  cartoon  subjects 
produced  by  M.  J.  Winkler  for  Para- 
mount release. 


AMALGAMATED 
VAUDEVILLE  AGEl 

Attractions  for 
Picture  Theatres 

Standard    Vaudeville    Adj! 


msen 


"r  Grist, 


1600  Broadway,    New  York  Cil 

Phone  Penn.  3580 


'"U"  Ctt 
ittral  ti; 
itiili  a 


I  stars 


15rcakei 


ATLANTIC  aXY 

WEW  JEASEY 


13  in  Ohio  Chain 

Cleveland— The    Ohio    Amusement 

Co.  now  has  13  theaters,  having  just 

purchased   the   Gordon    Square,   from 

the  Scoville,  Essick  and  ReifT  circuit. 

Develops  Newr  Motor 

Seattle— Dr.  T.  M.  Johnson,  former 
Toppenish  exhibitor,  has  developed  a 
rotary  valve  motor,  which  he  is  plan- 
ning to  market. 


Sievers  Escapes  Jail 
Term  Over  Fight  Films 

St.  Louis— Although  a  legal  tech- 
nicality had  been  eliminatel  by  the  U 
S.  District  Attorney  to  make  a  jail' 
term  possible  for  William  Sievers 
charged  with  violating  the  Federal 
law  against  interstate  shipments  of 
hght  films.  Federal  Judge  Davis  let 
Sievers  off  with  a  $1,000  fine  when 
he  pleaded  guilty  to  bringing  the 
iunney-Dempsey  pictures  into  Mis- 
souri. 

Sievers  several  weeks  ago  spent  17 

T  ?J^'^J°''  ^h*^  same  ofTense 
when  Judge  Fans  surorised  him  with 
a  six  months'  jail  term  after  he 
pleaded  guijty.  Counsel  for  Sievers 
lat^r  discovered  that  he  should  have 
been  indicted  and  had  the  .jail  term 
set  aside. 


Preferred— 


In  Summer  and  all  seasons  bj 
those  who  know  and  wish  t|tL 
best  upon  either  the  AmericarL*  f 
or   European  Plans. 

Sensible    rates    withal ! 

Hillman  Management 


A  GOLD  MINE  0 
INFORMATION 


PROOUCTIONT 


Now  in  preparation  for  season  1928-1929 

**VIOLENCE" 

By  Norman  Houston 
ANOTHER  QOTHAM  BUILT  FOR  BETTER  PROFITS 

ALL  RIGHTS  PROTECTED 


Lumas  Film  Corporation 

f^rf^'   ^'T  ^""^^   K°«'"-   Vice  Pr«. 

1650  Broadway  New  York  City 


PRODUCTIOMT 


i 


THE 


ay,  April  19,  1928 


DAILY 


Liiie  and  Indianapolis 
(Theaters  Are  R(*bbed 

i.(Jnapolis  —  Two   theater   rob- 
lej  Sunday    night    are    occupying 
^;ntion  of  poHce  in  Muncie  and 
laipoHs.     At   10:30  o'clock  Sun- 
I'o    unmasked    bandits    entered 
dee  of  Harvey  Arlington,  man- 
r  1   the  Rivoli,  Muncie,  and  forc- 
'ijj.   to   open   the   safe   and   hand 
5,000    in    cash.      The    amount 
nted  the  Saturday  and  Sunday 
of    the    Rivoli    and    Strand, 
h  Arlington  also  is  manager, 
h^ouses  are  owned  by  the   Fitz- 
McElroy  Co.  of  Chicago, 
unday,  some  time  after  clos- 
ieves  entered  the  office  of  the 
Indianapolis    and   carried   out 
nil  safe  containing  between  $400 
100.     The  safe  was  found  on  a 
Jlle    east    of    the    city    Monday 
flfg-     The  Rivoli  is  a  neighbor- 
heater  operated  by  Universal. 
Grist,  Jr.  is  manager. 


"U"  Contracts  Renewed 

I'ersal  has  just  renewed  its  con- 
v.'ith  a  number  of  players,  di- 
and  other  studio  figures. 
J  them  are:  Eddie  Phillips,  Al- 
e  Mond,  Barbara  Kent,  George 
stars  and  players;  Edward 
!i,  William  Craft  and  William 
,  directors,  and  Tom  Reed,  title 


Ford  Sailing 

Ford,  Fox  director,  sailed  last 
for  Europe  on  the  Aquitania. 


And  That's  That 


Bj  PHIL  M.  DALY  j 


THE  fast  stepping  Columbia  organi- 
zation has  reason  to  feel  proud 
over  the  showing  made  recently  in 
Los  Angeles,  when  "The  Sporting 
Age"  played  the  Million  Dollar,  "By 
Whose  Hand"  was  at  the  Tower, 
and  two  smaller  theaters  on  Broad- 
way ran  Columbia  pictures.  "The 
Sporting  Age"  played  a  nine-day  run. 


Max  Trell  of  the  advertising  and 
publicity  department  of  First  Nation- 
al's home  office  has  signed  a  contract 
with  the  Newspaper  Feature  Service 
of  the  Hearst  organization  for  a  daily 
children's  feature.  The  service  will 
begin  next  fall  and  will  be  sent  to 
about    one    hundred    newspapers. 


When  "Hangman's  House"  opens 
at  the  Roxy,  May  12,  John  Ford  will 
have  three  pictures  on  Broadway, 
"Four  Sons"  and  "Mother  Machree" 
being  the  other  two.  Ford  is  off 
on  a  trip  to  Europe,  for  he  does  not 
practice  attending  premieres  of  his 
pictures,  stating  he  already  has  seen 
them. 


Because  he  was  so  impressed  with 
the  beauty  of  Universal's  new  Vene- 
tian at  Racine,  Wis.,  Gov.  Fred  Zim- 
merman of  Wisconsin  wrote  a  letter 
of  praise  to  Carl  Laemmle,  thanking 
him   for  building  the   theater. 


James  A.  FitzPatrick's  directorial 
efforts  are  showing  on  three  Broad- 
way screens  this  week.  At  the 
Gaiety,  "In  a  Music  Shoppe,"  a  Fox 
Movietoyie  subject,  is  showing  as  is 
"Schubert's  Songs"  at  the  Para- 
mount, while  "Johann  Strauss,"  is 
in  its  fifth  week  at  the  Rialto. 


Just  a  lot  of  hooey  is  the  way  Jer- 
ry Abrams,  popular  Chicago  ex- 
change manager,  characterizes  re- 
ports circulated  to  the  effect  that  he 
had  sold  all  or  any  part  of  the  Goth- 
am exchange  in  Chicago,  which  he 
owns  and  operates. 

Patrons  let  out  whoopee  yells  at 
the  Ritz,  Kansas  City,  when  an  ad- 
vertising slide  was  shown,  with  the 
copy  revised  because  it  was  too  long. 
As  flashed  on  the  screen,  the  copy 
read,  "Apartment  for  Rent,  Newly 
Decorated  Janitor." 


Cecelia  De  Mille,  20-year  old 
daughter  of  Cecil  B.  De  Mille,  had 
to  start  at  the  bottom  as  an  extra. 
She  advances  to  "bit  girl"  in  De 
Milk's  "The  Godless  Girl." 


M-G-M  turned  out  Lindbergh's 
travels  via  "40,000  Miles  with  Lind- 
bergh." We  suggest  that  Fox  pro- 
duce "50,000  Miles  with  'Jimmy' 
Grainger." 


Bridge  Champ  to  Make 
52  Gotham  One  Reelers 

Budd  Rogers,  vice  president  of 
Gotham  Prod,  has  signed  Sydney  S. 
Lenz,  international  champion  and  au- 
thority on  bridge,  to  make  a  series  of 
52  one-reel  novelty  bridge  subjects, 
production  to  start  this  morning  at 
the  Cosmopolitan  studio.   New  York. 


Christie  and  Dowling  in  N.  Y. 

Charles  H.  Christie,  vice  president 
and  general  manager  of  the  Christie 
Film  Co.,  and  Pat  Dowling,  publicity 
and  sales  director,  have  arrived  in 
New  York. 


Tryon    Coming    East 

Glenn  Tryon,  Universal  star,  will 
leave  Hollywood  Saturday  for  New- 
York. 


"Abie"  Opening  Tonight 

"Abie's  Irish  Rose"  is  to  have  its 
premiere  at  roadshow  prices  tonight 
at  the  44th  St.  theater,  New  York. 


Thomas  Buys  N.  Y.  Rights 
To  Rayart  for  5th  Time 

First  Division  Distributors,  Inc. 
have  closed  with  W.  Ray  Johnston  for 
the  Rayart  franchise  in  Greater  New 
York  and  Northern  Jersey.  The  deal 
involves  20  pictures  for  next  season. 
Harry  Thomas  signed  on  behalf  of 
First  Div.  This  marks  the  fifth  year 
that  he  will  handle  Rayart  in  this 
territory. 


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A  W/OW  KICK£Q  fOU  BOfOfflCE 
DfSTRIBUTCD    BY 

MUMAS  HLM  Corp.  I 

'  JAA\  5AX  President     —  BUDD  ROGtdS  Vice  -Pres. 

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PATHE  NEWS 

OF  TRANSATLANTIC 

CANADIAN  Jl 


lai 
din 


Major  Fitzntaurice, 
dauntless  Irishman,  who 
crossed  the  Atlantic  in  the 
Bremen  with  two  German 
companions. 


Major  Fitznutiirice  landing  on  Seven  Islands. 
Photos    copyrighted    by    Pathe    News    and    P.    &    A. 


Only  PATHE  NIti 

fulness    could    ao  i 


JL 


FIRST  PICTURES 

UER  OUT  OF  THE 
ILDERNESS 

News   Reel  History   Made    as 
PATHE   Plane    Gets  Interview 

World  Awaits 

faring  Flight  to  Seven  Islands  and  Re- 
irn  with  Thrilling  Pictures  of  Intrepid 

Airman,  Fitzmaurice 

nly  Authentic  Pictorial  Interview  Now  on  Screen 

At  Palace  Theatre,  New  York  at  2:00  P.M.  Wednesday,  April  18— in  65  the- 
atres Metropolitan  area  before  7:00  with  complete  prints  shipped  throughout 
country  same  day. 

Pilot  R.  S.  Fogg  and  Pathe  News  Camera-        on  the  screen.    Cameraman  Hogan  was  the 

man  Hogan  braved  Northern  storms  and  the        first  American  to  greet  Major  Fitzmaurice 

handicap  of  rough  landing  places  to  reach  the        J^^  his  camera  was  the  first  to  grind  out  pic- 

,  ,      ,       ^      .    .,  T^  ^,     TVT        ^    X        tures  01  the  plucky  Irishman  who,  with  two 

Seven  Islands.  Again  it  was  Pathe  News  first        German  companions,  fought  his  way  in  the 

on  the  scene — and  again  it  is  Pathe  News  first        Bremen  across  the  storm-bound  Atlantic. 

tremendous  organization  and  daring  resource- 
this    performance    and    deliver    this    service 


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DAiur 


Thursday,  April  19l 


Kutinsky  Gets  Award  in 
Jersey  Claim  on  "U"  Film 

Morris  Kutinsky  yesterday  was 
awarded  a  claim  of  $1,500  against 
Universal  and  Universal  a  similar 
claim  against  the  Stanley-Fabian 
Corp.  in  connection  with  exhibition 
of  "We  Americans"  in  Jersey  City. 
The  T.O.C.C.  represented  Kutinsky 
before  the  Board  of  Arbitration  in 
the  action  which  is  considered  to  be 
important  in  New  York  exhibition 
circles  because  of  the  following  cir- 
cumstances: 

Kutinsky  booked  the  picture  first  run  at 
the  Fulton.  Stanley-Fabian  contracted  for 
the  picture  at  the  National  as  a  road  show 
and,  under  terms  of  the  standard  exhibition 
contract,  was  called  upon  to  set  aside  a  cer- 
tain part  of  the  house  at  $1.65  top.  Kutinsky 
claimed  the  National  set  aside  only  102  loge 
.■seats  at  the  roadshow  admission  jirices,  and 
that  the  remainder  of  the  1,300  seats  were 
sold  at  regular  prices,  despite  the  fact  that 
his  opposition  had  bought  the  picture  as  a 
road  show  to.  Kutinsky  thereby  claims  his 
regular  business  was  hurt  at  the  Fult